What is the Skit ad format?

# Ad summary A woman presents Flamingo Estate scented candles to help get over men. # Brand positioning Flamingo Estate is presented as a brand that provides natural scents for the home. The brand seeks to occupy a space where scent helps in self-care. The brand's tone is lighthearted and humorous, aligning with a lifestyle of mindful consumption. Flamingo Estate offers a unique take on typical scent products, featuring scents like Heirloom Tomato that stand out from other brands. # Product Flamingo Estate offers scented candles that come in a teal box with white labels. The candles are made with a natural coconut and soy wax blend. The candles are housed in a dark green glass container. The label has the brand's name and the scent, such as "Heirloom Tomato." # Visual style The ad's aesthetic is natural and bright. The editing style features quick cuts, which support the lighthearted tone of the ad. The production quality feels like a hybrid of UGC and a polished commercial. # Hooks Spoken: 00:01–00:04 I've tried everything to get over him, but he just lingers. Text overlay: 00:01–00:03 I tried everything / 00:03–00:04 But he just lingers Visual: 00:00–00:01 Through a peephole view, a man with fair skin, dark hair, and a green sweater smiles and holds a teal box. The background shows a white hallway. The camera is static. / 00:01–00:04 A woman with fair skin and dark hair lies on a white couch, face toward the camera, with her hand raised. The background shows a white wall and window. The lighting is bright and the camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not being able to get over a past relationship. # Value propositions - The candle scents are long lasting while a man is temporary. - The product is a natural blend of coconut and soy wax. # Benefits - Men you get over, scents you don't # Features - Scented candle - Coconut and soy wax # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer, delivered in a casual tone through the visuals and language used. # Storyline - 00:00–00:04 00:00–00:04 A woman lies on a couch looking up at the ceiling with her hand raised. She states that she's tried everything to get over him, but he lingers. This expresses her frustration at not being able to move on from a past relationship. - 00:04–00:05 00:04–00:05 The woman states that she tried gardening. This is a continuation of her list of things she's tried to get over him. - 00:05–00:07 00:05–00:07 A close-up shot shows a Flamingo Estate candle being watered. Then it shows the woman in white watering plants. This shows a visual of the thing she just said she tried. - 00:07–00:08 00:07–00:08 The woman says she tried meditating. This is a continuation of the previous things she has tried. - 00:08–00:10 00:08–00:10 A yoga mat is rolled out, then the woman is shown meditating surrounded by Flamingo Estate candles. This is a visual representation of meditating. - 00:11–00:12 00:11–00:12 The woman is shown sitting on a couch touching her hair and says she tried cleaning. This is another addition to the things she has tried. - 00:12–00:14 00:12–00:14 A hand dusts shelves, then the woman wipes a Flamingo Estate candle with a cloth. This is the visual representation of cleaning that she mentioned. - 00:15–00:17 00:15–00:17 The woman in front of a lit Flamingo Estate candle exclaims she can't stop consuming him. This shows that none of her attempts to forget a past lover worked. - 00:17–00:18 00:17–00:18 The woman hears a doorbell and looks shocked. This suggests she knows who is at the door. - 00:18–00:20 00:18–00:20 A man stands at the door holding a Flamingo Estate candle in its box and says hi. This reveals who she couldn't get over. - 00:20–00:23 00:20–00:23 The woman stands in the doorway and slams the door in the man's face. This shows her attempt to get over him and her refusal to acknowledge him. - 00:24–00:27 00:24–00:27 The woman opens her kitchen cabinet full of Flamingo Estate products and grabs a box. She then states the phrase, "Men you get over, scents you don't." - 00:27–00:29 00:27–00:29 The video shows the man and woman meditating side-by-side. This illustrates the phrase that men are temporary, but the scents are not.

# Ad summary In a darkly lit room, a man is bound to a chair and questioned about his productivity. The man attributes his success to using Fyxer, an email assistant that organizes his inbox and writes his emails. # Brand positioning Fyxer is presented as an AI-powered email assistant that enhances productivity by organizing inboxes and drafting emails for users. The brand appeals to busy professionals struggling with email management, positioning itself as the solution to reclaim time and focus on more important tasks. The brand presents a functional tone, emphasizing performance and simplicity. # Product Fyxer is an AI-powered email assistant designed to organize inboxes and write emails on behalf of the user. The product is for professionals who struggle with managing their email and need to free up time to focus on other work-related tasks. It is an AI tool that writes emails, allowing users to reclaim time they would otherwise spend crafting responses. The main USP is that users can spend less time writing emails and more time on more important tasks. # Visual style The ad has a dark, suspenseful aesthetic with dim lighting and a grainy texture. The editing style features quick cuts and shifts in camera angle to create a sense of unease. The production quality is somewhere between a UGC feel and a polished commercial. The pacing is moderate but accelerates during moments of tension. # Hooks Spoken: Where am I? Text overlay: Where am I? Visual: 00:02–00:04: The shot zooms out to show the man in the suit. He looks around and asks where he is. His tie is loose and his shirt is partially unbuttoned. # Funnel stage Middle of funnel (Consideration) # Pain points Professionals spend too much time writing emails, which takes away from time that can be spent on other more important work tasks. As the man states, the pain point is spending "less time tied up writing emails." # Value propositions - Fyxer is an AI-powered email assistant that helps professionals to free up time from writing emails. # Benefits - Spend less time tied up writing emails - Spend time working # Features - Email assistant - Organizes inbox - Writes emails # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is seemingly being interrogated. # Storyline - 00:00–00:06 A man in a suit is breathing heavily in a dark room. - 00:00–00:04 The man questions where he is. The tone is confused and fearful. - 00:07–00:09 Someone, seemingly interrogating the man, asks how he replied to a client email so fast. The tone is aggressive and accusatory. This establishes a high-stakes setting and introduces the theme of productivity. - 00:09–00:10 The man asks who is interrogating him. The tone is confused and scared. - 00:10–00:13 The interrogator then tells the man that his close rate is through the roof, and asks how he is doing it. The tone is aggressive and accusatory. This continues to establish a high-stakes setting. - 00:13–00:14 The man asks if the interrogator is Jerry. This is meant to create tension and confusion. - 00:15–00:17 The interrogator says that it is not him and demands that the man answer the question of how he did it. The tone is aggressive and accusatory. - 00:18–00:18 The man answers that he uses Fyxer. This serves as the reveal of the product being advertised. - 00:19–00:20 The interrogator asks who Fyxer is. The tone is confused and frustrated. - 00:21–00:30 The man states that Fyxer is an email assistant that organizes his inbox and writes his emails for him so that he can spend less time tied up writing emails and more time working. This is the product pitch. - 00:30–00:33 Someone off-screen tells the man that he is needed in the boardroom in five minutes. This illustrates how busy the man is. - 00:35–00:37 The man then says to untie him and calls the interrogator Jerry. The tone is annoyed.

# Ad summary This ad uses a comedic skit with a dog to promote Open Farm dog food. It utilizes humor and relatability, to reach an audience that enjoys spoiling their pets with high-quality dog food. # Brand positioning Open Farm is presented as a premium, health-conscious brand of dog food. The ad features the tagline "Humanely Raised & Sustainably Sourced" and highlights the use of "100% Traceable Ingredients", "Raised Without Antibiotics", and "No Artificial Flavors or Preservatives" positioning the brand as a provider of high-quality, ethically produced pet food. By implying the dog wants a "Diet Dr. Kelp", the brand is humorously compared to a fine dining establishment implying that their food can be of the same caliber. # Product The ad promotes Open Farm dog food, showcasing both dry kibble and wet food options. The featured kibble is the "Pasture-Raised Lamb & Ancient Grains Recipe", noted for being "Humanely Raised & Sustainably Sourced" with "100% Traceable Ingredients". The wet food options include a Surf & Turf Recipe and a Rustic Red Beef Muttin' Stew. The ad does not explicitly state functional differences between the recipes but highlights the brand's overall commitment to high-quality, ethically sourced ingredients. The ad appeals to pet owners who want to provide a premium and palatable diet for their dogs. # Visual style The ad has a UGC feel, with casual, handheld camera work and natural lighting, giving it an authentic and relatable feel. The editing is simple with standard cuts. The pacing is moderate, syncing visual transitions to the audio's comedic timing. # Hooks Spoken: Dog: Where's my drink? Text overlay: POV: I forgot to put wet food on top of my dogs kibble Visual: 00:00–00:02: A hand pours dry dog food from a metal measuring cup into a silver dog bowl. In the background, a large brown bag of Open Farm Pasture-Raised Lamb & Ancient Grains Recipe dog food sits on a wooden shelf. The background is made of wood panels. / 00:02–00:04: The camera looks at the bowl of kibble from a low angle. A large white dog with a black nose looks into the bowl. Straw bedding can be seen in the background. # Funnel stage Top of funnel (Awareness) # Pain points Pet owners may struggle to find dog food that is both palatable to their pets and aligned with their values regarding ethical sourcing and quality ingredients, creating frustration and guilt. # Value propositions - Provides premium food for your dog. # Benefits - High-quality ingredients - Ethically produced pet food - Palatable diet for dogs # Features - Humanely Raised & Sustainably Sourced - 100% Traceable Ingredients - Raised Without Antibiotics - No Artificial Flavors or Preservatives - Pasture-Raised Lamb & Ancient Grains Recipe - Surf & Turf Recipe - Rustic Red Beef Muttin' Stew # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – A woman is making the food in the ad. - Brand 50% – The brand is speaking for a pet to make a comedic point. # Storyline - 00:00–00:02 The ad opens with a first-person POV showing a hand pouring dry kibble into a dog bowl, followed by the sound of food being poured into a metal bowl. This sets the stage for a relatable scenario of preparing a dog's meal. - 00:03–00:03 The camera shifts to a shot of a white dog looking at the bowl. The dog then asks, "Where's my drink?" This establishes a humorous and unexpected twist by giving the dog human-like dialogue. - 00:04–00:05 A woman looks at the camera and asks "What drink?", setting up the next part of the joke. - 00:06–00:11 The dog exclaims, "My drink! My Diet Dr. Kelp! Don't tell me you forgot my drink!", furthering the humor. - 00:11–00:13 The woman responds, "But you didn't order any", continuing the exchange and highlighting the dog's unusual 'order'. - 00:13–00:17 The dog, now seemingly annoyed, asks, "How am I supposed to eat this pizza without my drink?", again emphasizing his need for a drink with his meal. - 00:17–00:19 The ad concludes with a shot of the woman now topping the dry food with wet food, implying that she is making up for forgetting the 'drink.'

# Ad summary This Revolut ad features soccer players in a locker room promoting Revolut as a simple way to pay bills and send money. The players highlight the convenience of the app, emphasizing its ability to handle payments without commissions. The ad encourages viewers to switch to Revolut for easy financial transactions. # Brand positioning Revolut positions itself as a modern, user-friendly financial platform that simplifies money management and transactions. The brand aligns with a lifestyle that values convenience and efficiency, particularly for those who deal with frequent payments and transfers. It pushes against traditional banking norms by offering fee-free transactions, emphasizing simplicity and direct control over one's finances. Revolut's positioning is functional, focusing on ease of use and practical benefits like commission-free payments and direct app management. # Product Revolut is presented as a digital banking app that simplifies financial transactions. The app allows users to pay bills and manage finances directly from their phone. It eliminates the need for traditional payment methods by offering commission-free transactions. The product is designed for anyone who needs to manage payments, especially those who want to avoid extra fees and prefer the convenience of mobile banking. The ad also features the Revolut card that can be used to make daily purchases. The key selling points are the ease of use, the ability to pay bills without commissions, and the convenience of managing finances directly from the app. # Visual style The ad has a polished commercial aesthetic with bright, even lighting and clean shots. The editing is fairly static, with simple transitions. The overall feel is modern and professional, aligning with Revolut's brand image. The production quality gives a professional feel. # Hooks Spoken: 00:00–00:03 Fallo, punizione dal limite, cartellino giallo e multa. Visual: 00:00–00:00 A close-up shot shows a hand holding a car key with two other people standing in the blurred background. The setting appears to be a locker room. The lighting is bright, and the camera zooms in slightly on the car key. / 00:00–00:02 Three men in soccer jerseys stand in a locker room. The man in the center holds a cell phone, and the other two men are on either side of him. The lockers and benches line the wall behind them. The camera is static, with the lighting being bright and even. / 00:02–00:03 The central man in the soccer jersey looks at the phone he's holding. The locker room background remains consistent. The lighting remains bright, and the camera is static. # Funnel stage Consideration # Pain points The ad implies that viewers may find traditional methods of paying bills inconvenient and costly due to extra fees. "Fallo, punizione dal limite, cartellino giallo e multa (Foul, free kick from the edge, yellow card and fine)" suggests frustration with the costs and inconveniences of penalties. # Value propositions - Pay bills without commissions using the app - Convenient way to manage payments # Benefits - Manage finances directly from the app - Avoid extra fees # Features - Pay bills through the app - Commission-free transactions # Call to action Passa a Revolut (Switch to Revolut) # Point of view - Customer 100% – The entire ad is presented from the perspective of soccer players in a locker room setting. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a soccer player holding a car key as he stands with his teammates in a locker room. He talks about penalties and fines, suggesting a connection to the soccer context. The intention is to grab the viewer's attention by referencing common occurrences in sports and creating a link to potential payment needs. The perspective is from a team insider, creating a relatable, casual tone. - 00:03–00:05 00:03–00:05 The player then asks about paying “pagopia,” transitioning into promoting the Revolut app as a direct solution. The message aims to position Revolut as a convenient alternative to traditional payment systems. The speaker is a player, providing a first-person perspective on using the app to handle payments. The tone is lighthearted and relatable. - 00:05–00:09 00:05–00:09 The player demonstrates the Revolut app interface, highlighting the ability to pay bills without commissions. This intends to showcase the app's ease of use and cost-saving benefits. The tone remains positive, emphasizing efficiency. The viewer is experiencing it from the soccer player's perspective as he is using his phone to pay. - 00:09–00:12 00:09–00:12 The player promotes the Revolut card, encouraging viewers to switch to Revolut. The goal is to reinforce the idea of Revolut as a comprehensive solution for managing finances. This continues from the player's perspective, creating a consistent and engaging narrative flow. The perspective is from a team insider, creating a relatable, casual tone.

# Ad summary This Solitaire Cash ad opens with a black and white scene that transitions into a full color scene for the remainder of the ad. An investigator is asking a woman in a black and white film noir style where she was the previous night. She responds that she was taking everybody else's money on Solitaire Cash. The rest of the ad shows gameplay of Solitaire Cash and includes a final scene with the Solitaire Cash logo and a Play Now call to action. # Brand positioning Solitaire Cash positions itself as a legitimate and skill-based mobile gaming app where players can win real money by playing solitaire. The brand uses a classic game with a universally recognizable name to establish trust. Solitaire Cash deviates from typical mobile games by emphasizing the potential for financial reward and self-assuredness, and cultivates a high-roller tone by showing gameplay in a luxurious penthouse setting. The product focuses on skill-based play, which sets itself apart from luck-based mobile games. # Product Solitaire Cash is presented as a mobile solitaire game available on the App Store and Galaxy Store that allows players to win real cash prizes. The ad promotes playing the game to show your skills and win money. The app features a classic solitaire game, depicted in a luxurious penthouse setting, implying sophistication and high stakes. A key feature highlighted is that it is skill-based. This game addresses the barrier of trust by emphasizing the ability to win money, and the risk of financial loss by highlighting that it is based on skill. # Visual style The ad's aesthetic is a hybrid, starting with a stylized, polished black-and-white film noir segment that transitions to a bright, colorful mobile game demo. The editing rhythm is quick, with cuts timed to match music and voiceover. The production quality moves from cinematic to a standard mobile game promo. The black and white and color is used as a visual motif. # Hooks Spoken: 00:00–00:01 Where were you yesterday at 10 p.m.? Text overlay: 00:00–00:01 Where were you yesterday at 10 p.m.? Visual: 00:00–00:01 The scene is in black and white and shows a man in a suit and hat sitting at a wooden desk. He has a glass of amber liquid on the desk. Smoke is coming from a pipe. The man is looking at a woman who is sitting in a chair next to the desk. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central pain point is the desire for financial gain through skill-based activities. The woman's confident declaration, "Taking everybody else's money on Solitaire Cash," suggests that the viewer could also be successful at the game and win money. # Value propositions - The ad highlights the game is skill-based with the line "It's all skill, see?" - "Win real cash" - Play and win monetary prizes # Benefits - Win real cash - Play your cards right # Features - Mobile game - Available on App Store and Galaxy Store - Skill-based game - Classic Solitaire Game # Call to action PLAY NOW # Point of view - Customer 90% – The ad uses the persona of an attractive woman in a film noir setting to present the main persona. - Brand 10% – The ad uses the brand voice to display the logo and show the layout of the game. # Storyline - 00:00–00:01 The ad opens with a film noir style scene of an investigator sitting at a desk and asking a woman where she was last night, creating a sense of mystery and old-fashioned intrigue. - 00:02–00:05 00:02–00:05 The woman responds with a smirk that she was taking everybody else's money on Solitaire Cash, shifting the tone to confident and playfully mischievous. - 00:05–00:07 00:05–00:07 The ad shows a deck of cards falling into a fan formation as the scene switches from black and white to color, which highlights the transition to modern mobile gaming, moving from the mystery and back-story. - 00:07–00:15 00:07–00:15 The camera shows gameplay from the app in a penthouse background as the woman explains that you can win real cash if you play your cards right, emphasizing the game's financial incentive and risk. - 00:15–00:25 00:15–00:25 The app shows different dollar amounts available with different payment methods to imply quick payouts of winnings. - 00:25–00:29 00:25–00:29 The woman in the film noir scene reappears and encourages the investigator to play a hand of Solitaire Cash, making a direct challenge to the viewer.

# Ad summary In this ad, one man complains to his brother that his AI image generator is not working. His brother recommends Canva's new magic layers, which automatically separates everything in an image to individual pieces, so you can move, swap, recolor, or adjust them. The first man then thanks his brother for the help. # Brand positioning Canva is presented as a user-friendly design tool that allows users to easily edit images, regardless of their design experience. The brand is positioned as a solution for those struggling with AI image generators, offering a seamless and efficient way to adjust images and customize designs. The brand aligns with values of simplicity and empowerment, pushing against the notion that image editing requires complex software or expertise. Canva occupies a space in the consumer's mind as a user-friendly and accessible design platform for everyone. # Product Canva's Magic Layers is a design tool that automatically separates elements within an uploaded image into individual, editable layers. The product is designed for individuals who struggle with editing AI-generated images or those seeking to customize designs without the complexity of traditional design software. Users can easily move, swap, recolor, and adjust each layer, providing flexibility in customization. With Canva's Magic Layers, users can effortlessly edit any image to their liking, making it a user-friendly solution for anyone seeking creative control. # Visual style The ad features a hybrid of UGC and polished commercial elements. The video is shot in an informal setting with dynamic camera movement, giving it a relatable, casual feel. Quick cuts and transitions sync with spoken lines, contributing to a fast-paced, informative rhythm. The production quality balances the authenticity of UGC with clear visuals of the Canva platform, creating a tone that is both trustworthy and engaging. # Hooks Spoken: 00:02–00:04: Why the heck this AI is not working right? Text overlay: 00:02–00:04 is not / 00:02–00:05 right?! Visual: 00:00–00:01 The man sits in a chair, typing on his laptop. He is wearing glasses and a hat. There is a white couch with orange pillows behind him. / 00:01–00:02 Close up shot of a laptop screen showing a 'HAPPEE BURTHDAY PAWRTY' invitation. / 00:02–00:04 The man sits in a chair, typing on his laptop. He is wearing glasses and a hat. There is a white couch with orange pillows behind him. The man looks frustrated. # Funnel stage Middle of funnel (Consideration) # Pain points The AI image generator is not working right. # Value propositions - User friendly design tool that allows users to easily edit images regardless of their design experience. # Benefits - Use the right tool to fix it - Just like that you can now edit everything - Stop struggling. # Features - Automatically separates everything into individual pieces - Move - Swap - Recolor - Adjust # Call to action Just visit Canva.com # Social proof - None used. # Point of view - Customer 50% – The initial customer expresses their struggle with AI. - Brand 50% – The brand shares how to use their platform in response. # Storyline - 00:00–00:04 From 00:00–00:04, a man is shown on his laptop saying that his AI isn’t spelling the word correctly. This is told from the man's perspective, as he expresses his frustration with the AI image generator not spelling correctly, conveying a sense of struggle and disbelief that it is not working properly. - 00:05–00:11 From 00:05–00:11, the man walks to his brother's door and asks him why his AI image generator is not spelling the word correctly. The man's confusion and frustration are conveyed through his tone and body language, as he seeks a solution from his brother. - 00:12–00:13 From 00:12–00:13, the brother suggests that he needs to use the right tool to fix it. This is told from the brother’s perspective as an expert, providing guidance and offering a solution to the man's problem, creating a sense of intrigue and anticipation for the solution. - 00:14–00:15 From 00:14–00:15, the brother recommends Canva, this is told from the brother’s perspective as an expert, as he confidently recommends Canva as the solution, positioning the brand as a reliable and effective tool for image editing. - 00:16–00:34 From 00:16–00:34, the brother shows the man how to use Canva’s magic layers. This is told from the brother’s perspective, as he demonstrates the features of Canva step by step, showcasing its user-friendliness and versatility. - 00:35–00:38 From 00:35–00:38, the man is surprised that the edits are so easy to make. The brother then tells the man to use Canva's magic layers and stop struggling. This is told from both men's perspectives. First the man, who is surprised by how easy it is. Then the brother, who is re-affirming that Canva is easy to use. - 00:39–00:43 From 00:39–00:43, the man thanks his brother and tells him to send him the link, and the brother simply tells him to visit Canva.com. The man is happy and grateful to his brother for the help and the brother is happy that he could help him out.

# Ad summary A short video shows a woman holding a Cocokind face mist and asking what's so special about it. The video then shows before-and-after shots of people with acne and redness, touting the mist's ability to calm stressed skin and reduce redness. # Brand positioning Cocokind is presented as a skincare brand that focuses on providing solutions for common skin concerns like acne, redness, and stressed skin. The brand is positioned as a provider of gentle and effective skincare, as highlighted by the tagline "calms stressed, reactive skin". The focus on before-and-after results suggests a commitment to demonstrable improvements, appealing to customers seeking visible changes in their skin. The brand aligns with a functional and empathetic approach, addressing specific skin problems with a simple product: face mist. # Product The product featured is Cocokind's face mist. It is presented as a calming solution for stressed, reactive skin. The ad highlights its benefits, especially for those with breakout-prone and sensitive skin, as well as those with redness. The mist is designed to reduce the look of redness and calm irritated skin. The ad suggests that the mist is easy to use and effective, as demonstrated through before-and-after visuals showing improvements in skin condition after using the product. # Visual style The ad has a UGC feel, with simple and direct visuals. The editing consists of quick cuts between the woman and the before-and-after shots. The production quality is basic, aligning with a casual and authentic tone. The ad uses before and after split screens. # Hooks Spoken: 00:00–00:03 It's just a face mist... what's so special about it? Text overlay: 00:00–00:03 cocokind Visual: 00:00–00:03: A woman with long dark hair and light skin holds a light blue spray bottle of Cocokind face mist. She wears a light blue hooded sweatshirt. The background shows a living room with a couch and a small wall hanging of a dog. She looks directly at the camera with a slight smirk as she holds up the bottle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is skin issues such as acne, breakouts, redness, and stressed/reactive skin. The ad visually demonstrates these skin issues through before shots, showcasing the frustration of dealing with visible skin problems. # Value propositions - Face mist: easy to use, effective on the go - Perfect for breakout-prone & sensitive skin # Benefits - Reduces the look of redness - Calms stressed, reactive skin # Features - Perfect for breakout-prone & sensitive skin - Calms stressed, reactive skin - Reduces the look of redness # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from a UGC standpoint, with a woman asking a question about the product and showing before-and-after results. # Storyline - 00:00–00:03 The video opens with a woman holding the Cocokind face mist and asking what's special about it. - 00:03–00:08 The perspective shifts to visuals of skin before and after using the product, showing reduced breakouts and redness.

# Ad summary This ad promotes Dr. Squatch deodorants, highlighting three scents: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. It emphasizes the natural ingredients and long-lasting, masculine scents that make men more attractive. The ad uses humor and testimonials to encourage viewers to try Dr. Squatch before the products sell out. # Brand positioning Dr. Squatch is presented as a brand that offers natural and masculine grooming products, specifically deodorants. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural products that enhance a man's attractiveness. It aligns with values of masculinity, natural ingredients, and long-lasting scents. The brand pushes against the norms of using artificial ingredients and weak scents, positioning itself as a premium, effective alternative. The brand positioning is both functional (natural ingredients, long-lasting) and emotional (enhancing attractiveness, masculinity). # Product The ad features Dr. Squatch deodorants, specifically highlighting three scents: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. These deodorants are made with natural ingredients and are aluminum-free. The Pine Tar scent is described as refreshing, belevend (invigorating), and attractive, with women being obsessed with its scent. Fresh Falls is said to keep you smelling fresh and clean for days, guaranteeing many women will be interested when you use it. Wood Barrel Bourbon is described as one of the sexiest scents, warm, intensiv (intense), and masculine, making you smell like a real man. The deodorants address the purchase barrier of not wanting to use products with artificial ingredients and wanting a long-lasting, masculine scent. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and professional-looking shots, but it also incorporates elements that mimic user-generated content, such as selfie-style shots and casual interactions. The pacing is consistent, with cuts timed to the music beats and voiceover lines, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:00–00:03 Die drei besten Deodorants, die jeder Mann ausprobieren sollte. Text overlay: 00:00–00:03 Die 3 besten Deodorants / 00:01–00:03 die jeder Mann ausprobieren sollte Visual: 00:00–00:03 The video opens with a split screen. The top half shows a man and woman walking towards the camera in an urban setting with modern buildings in the background. The man is muscular, wearing a black t-shirt, and the woman has long red hair, wearing a green dress. The bottom half shows hands arranging several Dr. Squatch deodorant containers on a wooden surface. The lighting is bright and natural. # Funnel stage Consideration # Pain points The central frustration is the desire to smell attractive and masculine, but not wanting to use products with artificial ingredients. # Value propositions - Natural ingredients for a healthy grooming routine - Long-lasting scents for all-day freshness - Masculine scents to enhance attractiveness # Benefits - Refreshing scent - Invigorating scent - Attractive scent - Keeps you smelling fresh and clean for days - Masculine scent - Warm scent - Intense scent - Makes you smell like a real man - Makes you ten times more attractive # Features - Natural ingredients - Aluminum-free - Long-lasting scents - Refreshing scent - Invigorating scent - Masculine scent - Warm scent - Intense scent # Call to action See which scent is right for you # Social proof - "Oh... ich komme auf jeden Fall vorbei." – Female 1 (Customer) - "10/10 Leute." – Female 2 (Customer) # Point of view - Customer 60% – The ad features testimonials and scenes from the perspective of customers using and enjoying the product. - Brand 40% – The ad includes direct claims and information about the product from the brand's perspective. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen: a man and woman walking in a city setting above, and hands arranging Dr. Squatch deodorants below. The narrator introduces the topic: the three best deodorants every man should try. This sets the stage for a product recommendation from an authoritative voice. - 00:03–00:05 00:03–00:05 The ad transitions to a close-up of the Pine Tar deodorant. The narrator introduces the first scent: Pine Tar. This begins the detailed product showcase. - 00:05–00:14 00:05–00:14 The ad shows a man with a woman smelling his armpit, followed by hands opening the Pine Tar deodorant. The narrator describes the scent as refreshing, invigorating, and attractive, emphasizing its appeal to women. This highlights the benefit of attracting women with the scent. - 00:14–00:17 00:14–00:17 The ad transitions to a close-up of the Fresh Falls deodorant. The narrator introduces the second scent: Fresh Falls. This continues the product showcase. - 00:17–00:23 00:17–00:23 The ad shows a woman holding the Fresh Falls deodorant, followed by a man with a woman smelling his armpit. The narrator claims the scent keeps you smelling fresh and clean for days and guarantees many women will be interested. This reinforces the benefit of long-lasting freshness and attractiveness. - 00:23–00:26 00:23–00:26 The ad transitions to a close-up of the Wood Barrel Bourbon deodorant. The narrator introduces the third scent: Wood Barrel Bourbon. This continues the product showcase. - 00:26–00:31 00:26–00:31 The ad shows a man putting the Wood Barrel Bourbon deodorant in his bag, followed by a man with a woman smelling his armpit. The narrator describes the scent as one of the sexiest, warm, intense, and masculine. This reinforces the benefit of smelling masculine and attractive. - 00:31–00:37 00:31–00:37 The ad shows all three deodorants. The narrator encourages viewers to try Dr. Squatch, highlighting that they are made with natural ingredients. This reinforces the brand's commitment to natural products. - 00:37–00:45 00:37–00:45 The ad shows the Pine Tar deodorant being opened, followed by the three deodorants on a shelf. The narrator emphasizes the long-lasting, masculine scents that make you ten times more attractive. This reinforces the key benefits of the product. - 00:45–00:53 00:45–00:53 The ad shows a woman smelling the Fresh Falls deodorant, followed by a man and woman interacting. The narrator includes testimonials from women who are attracted to the scents. This provides social proof of the product's effectiveness. - 00:53–00:58 00:53–00:58 The ad shows a man applying the Wood Barrel Bourbon deodorant, followed by all three deodorants. The narrator warns that the deodorants are always sold out and encourages viewers to get theirs before it's too late. This creates a sense of urgency and scarcity. - 00:58–01:02 00:58–01:02 The ad shows all three deodorants with the Dr. Squatch logo. The text overlay "See which scent is right for you" appears. This provides a final call to action and reinforces the brand's message.

# Ad summary This ad showcases Instant Hydration, an electrolyte drink mix aimed at new mothers and anyone looking for a better hydration option. It addresses the common issues with existing electrolyte drinks, such as high sugar content, artificial dyes, and unpleasant taste, by highlighting its own ingredients, including French grey sea salt, potassium, and magnesium bisglycinate, while also emphasizing the flavors. # Brand positioning Instant Hydration aims to position itself as a premium and health-conscious hydration solution. The brand promotes values of natural ingredients, zero sugar, and high-quality electrolytes, targeting consumers who are discerning about what they put in their bodies. It pushes against the norms of sugar-laden and artificially flavored electrolyte drinks, offering a functional and emotional experience by providing hydration that doesn't compromise on health or taste. The brand occupies a space in the consumer's mind as a reliable, natural, and effective hydration option. # Product Instant Hydration is a premium electrolyte drink mix designed to provide effective hydration without the unhealthy additives found in traditional sports drinks. It contains 500mg of sodium from French grey sea salt, 470mg of potassium, and 100mg of magnesium bisglycinate, along with 80+ trace minerals. It is zero sugar and organically sweetened, addressing concerns about excessive sugar intake and artificial ingredients. The product is available in multiple flavors, carefully crafted for taste. Instant Hydration caters to individuals, especially new mothers, seeking to replenish electrolytes for optimal body function. The ad communicates that this product is worth buying because it offers a superior, health-conscious alternative to sugary, artificial electrolyte drinks. # Visual style The ad features a polished, clean aesthetic with a mix of natural lighting and studio-lit shots. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm that maintains viewer engagement. The production quality is a hybrid of UGC and polished commercial, lending a relatable yet professional feel. The pacing is consistent throughout, with cuts timed to align with voiceover lines and music beats, enhancing the audio-visual sync. # Hooks Spoken: This is Taylor. / She is new mom. Text overlay: This is Taylor / She is new mom Visual: 00:00–00:01: A woman with blonde hair in a high bun with a pink scrunchy, sunglasses, and a white robe is indoors, holding a white mug, and looking at the camera. The background is a blurred room with a glimpse of a mirror and a black light fixture. / 00:01–00:03: Close up of the woman from the previous shot, now looking off-camera to her left, with the white mug visible below her chest. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the compromise between taste and health that consumers face when choosing electrolyte drinks. Existing options are often packed with sugar, artificial dyes, or cheap ingredients that don't feel premium. The ad visually highlights this by showing the ingredients and pouring out a sugary drink. # Value propositions - High-quality electrolytes from French grey sea salt - Zero sugar and organically sweetened hydration - Flavors obsessed over for optimal taste experience - Formulated to help the body function at its best # Benefits - Provides effective hydration - Replenishes electrolytes - Helps the body function at its best - Allows you to feel better without compromise # Features - 500mg Sodium from French grey sea salt - 470mg potassium - 100mg Magnesium Bisglycinate - 80+ trace minerals - Zero sugar - Organically sweetened - Flavors obsessed over until they were right # Call to action Try it now at our biggest discount ever. # Point of view - Customer 40% – POV is communicated through a portrayal of an average, young mom who needs a product to help her feel better. - Brand 60% – POV is communicated through the voiceover that clearly states the features, attributes, and values of the brand. # Storyline - 00:00–00:04 A woman named Taylor is introduced as a new mom. She is shown feeling exhausted and overwhelmed, establishing a pain point. - 00:04–00:15 The narrator states that everyone told Taylor hydration mattered, and she reached for electrolyte drinks, which were all loaded with sugar, artificial dyes, and other cheap ingredients that don't feel premium, highlighting issues with existing products. - 00:15–00:24 The ad demonstrates that other electrolyte drink brands some tasted good but weren't good for her, some tasted terrible, and some didn't check every box. - 00:24–00:41 The storyline shifts to Taylor building her own product that checks every box: Instant Hydration. The components of the drink, including 500mg sodium from French grey sea salt, 470mg potassium, 100mg magnesium bisglycinate, 80+ trace minerals, zero sugar, and organic sweeteners are all shown. - 00:41–00:47 The ad presents the product as meticulously crafted and flavored, then shows Taylor enjoying it as she pushes her baby in a stroller. - 00:47–00:50 The ad presents Instant Hydration as a way to give the body what it needs to function at its best. - 00:50–00:55 The ad presents Instant Hydration as not just for her, but for anyone, including a gym goer. This is a product for anyone who wants to feel better without compromise. - 00:55–01:01 The ad concludes by presenting its products and stating that they have the biggest discount ever.

# Ad summary Joe Marler introduces Manual, a hair loss treatment. He points to his mohawk and says it's a manual mohawk because Manual is responsible for it. He then zooms in on his hairline and overlays text about the product's unique selling points, a call to action, and the Manual logo. # Brand positioning Manual is presented as a modern, straightforward brand focused on men's health and well-being. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for hair loss, aligning with values of simplicity and directness. The brand pushes against the norms of overly complex or intimidating health solutions, offering a simple daily routine that is trusted by thousands and backed by doctors. The brand positioning is functional, emphasizing performance and simplicity in addressing hair loss. # Product Manual offers doctor-backed plans for hair loss treatment. The product is designed for men experiencing hair loss and is presented as a simple daily routine. The ad highlights the product's unique selling points, including that it is trusted by thousands and backed by doctors. The ad addresses the purchase barrier of complex health solutions by offering a straightforward and easy-to-use treatment. The ad tells the viewer that Manual is worth trying because it provides a reliable and effective solution for hair loss, supported by expert endorsements and a proven track record. # Visual style The ad has a clean and modern aesthetic with a light green background and clear text overlays. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: Hi guys, Joe Marler here. Text overlay: 00:00–00:01 Hi guys, / 00:01–00:02 Joe Marler here. Visual: 00:00–00:04 A medium shot of Joe Marler, a muscular man with a mohawk and a full beard, sitting on a stool in front of a light green background. He is wearing a gray t-shirt and green shorts. He waves to the camera and points to his head. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may feel overwhelmed or intimidated by complex hair loss solutions. The ad addresses this by offering a simple daily routine that is easy to incorporate into their lives. # Value propositions - Simple daily routine: Easy to incorporate into your daily life. - Trusted by thousands: Reliable and proven to work. - Doctor-backed plans: Endorsed by medical professionals. # Benefits - Simple daily routine - Trusted by thousands # Features - Doctor-backed plans # Call to action Take control today # Social proof - Trusted by thousands # Point of view - Brand 100% – The entire video is told from the brand's perspective, using Joe Marler as a spokesperson to promote the product. # Storyline - 00:00–00:04 Joe Marler introduces himself and points to his mohawk. - 00:04–00:07 He states that it's not just any mohawk, but a manual mohawk. - 00:07–00:13 He explains that it's a manual mohawk because Manual is responsible for it, and without them, it wouldn't be there. - 00:13–00:14 He tells the viewer to get a closeup. - 00:14–00:17 He zooms in on his hairline and says it's the unique selling points. - 00:17–00:18 He tells the viewer to overlay it. - 00:18–00:19 He says it's perfect. - 00:19–00:23 He says next is the CTA, call to action. - 00:23–00:24 He says it's lovely. - 00:24–00:27 He says to finish with the logo.

# Ad summary A young man purchases a candy bar from the corner shop he frequents. After the transaction, he tells the shop owner that he has something to show him. The man then presents a container of Mars protein powder and indicates that they are going to try it together. They mix the powder with milk, shake it, and then pour it into two plastic cups for a taste test. Both men enjoy the taste and the shop owner then encourages the viewer to use the linked Myprotein code. # Brand positioning Myprotein is presented as a brand that aligns with convenience and is associated with popular candy brands. The collaboration with Mars suggests a fun, accessible approach to protein supplements, differentiating it from brands that focus solely on functional performance or intense fitness. By partnering with a known candy brand, they cater to customers looking for a tasty and enjoyable experience rather than strictly performance-based goals. The brand is not overtly positioned, but implied as a simple and accessible way to enjoy the flavor of Mars candy in a healthier form. # Product Myprotein Mars Hi Protein Impact Whey Protein powder is presented as a protein supplement with the flavor of a Mars candy bar. It is for anyone who enjoys candy and wants a protein source. The main feature of the protein powder is that it tastes like a Mars bar. It's implied that the product is healthier than eating a Mars bar while providing a protein boost. The protein powder is presented as easy to consume on the go and can be added to milk. # Visual style The ad has a scrappy, UGC feel. The setting is natural and the lighting is from the corner store's overhead lights. The editing style uses quick cuts to keep things moving and to give a sense of reality. The audio-visual sync is loose, adding to the more realistic tone of the piece. # Hooks Spoken: So this is Sage. He owns the corner shop that I always go to. Visual: 00:00–00:03: Indoors in a corner shop, a young man in a white sweatshirt and black sweatpants points to an older man to his right. The older man wears an olive-green quarter-zip sweatshirt with a Levi's logo, jeans, and a black baseball cap. The camera is at eye level and stationary. The background features shelves stocked with candy and liquor. # Funnel stage Middle of funnel (Consideration) # Pain points People who want to consume protein but don't like the taste of other protein powders may be hesitant to include it in their diets: "It’s just a chore to drink it" # Value propositions - Get the great taste of a Mars bar with your protein. # Benefits - Tastes the same as Mars bar # Features - Mars flavor # Call to action Use code Joe Myprotein # Social proof - "He always buy from me." - Male 2 (Corner Shop Owner) - "That's very nice. The same as Mars bars." - Male 2 (Corner Shop Owner) - "That genuinely is really good." - Male 1 (Content Creator) # Point of view - Customer 50% – The ad is told from the perspective of a customer showing the product to the shop owner. - Brand 50% – The product is the focus of the video and benefits and instructions are provided by the content creator. # Storyline - 00:00–00:04 A young man is standing next to a middle-aged man in a corner shop. The young man points to the other man, introducing him as Sage, owner of the corner shop that the content creator always goes to. The message is that Sage is a trusted, local figure. - 00:15–00:16 Sage jokes that the content creator always buys from him. This reinforces the implied relationship and sets up the product reveal. - 00:18–00:22 The content creator pulls out a container of Mars Hi Protein Impact Whey Protein powder. The message is that the product will be taste-tested by both men. - 00:22–00:23 Sage pours milk into a shaker bottle. This shows how the protein shake is prepared. - 00:23–00:24 Sage adds a scoop of Mars Hi Protein Impact Whey Protein powder to the milk in the shaker bottle. This further illustrates the mixing process. - 00:25–00:26 The content creator tells Sage to shake the bottle. This shows the ease with which the protein powder is mixed. - 00:27–00:29 Sage vigorously shakes the protein shake. The tonal cue here is a sense of fun, as Sage is seen getting into the process. - 00:30–00:31 Sage pours the mixed protein shake into two plastic cups. This shows that the protein powder is meant to be shared. - 00:31–00:32 The two men toast each other with their protein shakes. The message is that the two are doing this together. - 00:33–00:38 Both men take a sip of the protein shake. Sage says that the protein shake tastes the same as a Mars bar. The implication is that the product tastes good. - 00:38–00:50 The content creator says that the shake is genuinely very good. He finishes the shake and Sage asks him if he can have more. Sage says that the shake is very natural and then encourages the viewer to use the Myprotein code linked. The final message is that the protein shake tastes great and encourages the viewer to buy it.

# Ad summary Cardi B is in her dressing room when she realizes she forgot something important. Her assistant, Yaga, suggests she use Yahoo mail's new planner feature to stay organized and ensure she doesn't miss any important tasks or events. The new feature finds important tasks and events in your inbox and brings them all together. # Brand positioning Yahoo is a technology company best known for its search engine, web portal, and related services. The brand aims to occupy a central space in users' daily information access and organization. Positioning themselves as reliable and useful, their tools cater to people seeking efficiency and control over their digital lives. This is a functional brand that emphasizes performance and simplicity. # Product Yahoo Mail is an email service provider that offers a new planner feature. The planner feature finds important tasks and events in your inbox and brings them all together. The featured service is useful for anyone who needs help keeping track of all of their tasks and events. It addresses the purchase barrier of missing important events or tasks because the feature keeps everything organized in one place. # Visual style The ad has a polished and high-end feel, reminiscent of a commercial. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Cardi B: What am I forgetting? What am I forgetting? Text overlay: Cardi B / "Cardi Busy" / yahoo! Visual: 00:00–00:00: A dark-wood door with a silver nameplate reading "Cardi B, 'Cardi Busy,' yahoo!" / 00:00–00:02: The camera follows Cardi B as she walks into her dressing room, asking what she is forgetting. In the background, there are sofas, light-up mirrors, artwork, and another woman. # Funnel stage Middle of funnel (Consideration) # Pain points Forgetting important tasks, appointments, and meetings, which causes panic and stress: "What am I forgetting?" # Value propositions - The planner feature helps find important tasks and events in your inbox and brings them all together, so nothing gets missed and everything stays organized. # Benefits - Nothing gets missed - Everything stays organized # Features - Planner feature - Finds important tasks and events in your inbox - Brings everything together # Call to action Use Yahoo Mail # Point of view - Brand 90% – Most of the ad's messaging communicates the product features of Yahoo Mail’s new planner. - Customer 10% – Cardi B is using the product and the ad uses her perspective to highlight how easy and effective the app is. # Storyline - 00:00–00:04 Cardi B is in her dressing room, and she is stressed because she forgot something. - 00:04–00:06 Her assistant, Yaga, asks if she forgot to approve the wardrobe. - 00:06–00:10 Cardi says that is not it and that she needs to consult her memory. - 00:10–00:17 Cardi continues to panic as she checks her phone, laptop, and sticky notes, but nothing is working. - 00:18–00:21 The visual perspective moves to a kaleidoscopic image of Cardi B, looking confused. - 00:21–00:24 FOMSI is written on the screen, which is the fear of missing something important. - 00:24–00:27 Yaga says that she has a solution for Cardi's FOMSI and recommends Yahoo Mail. - 00:27–00:33 The planner feature finds important tasks and events in your inbox and brings them all together. - 00:36–00:42 Cardi says that she almost forgot that she was planning to laugh at all of her haters, and that is so important.

# Ad summary This ad features Hugh Jackman showing how he uses the AG1 multivitamin powder every day to start his day feeling his best. The ad has a comedic element, where his neighbors are inconvenienced by his loud shaking of the AG1 bottle and dancing. # Brand positioning AG1 is presented as a high-quality multivitamin drink that helps people feel their best every day. The brand is endorsed by celebrity Hugh Jackman, who is shown incorporating the product into his daily routine. AG1 positions itself as a simple way to get essential vitamins, minerals, and greens in one drink. The brand aligns with a health-conscious lifestyle, focusing on feeling good and being ready to go. It seems to push against the norm of complex vitamin routines by offering an all-in-one solution, with the brand positioning leaning toward functional benefits. # Product AG1 is a multivitamin, mineral, and greens powder designed to be mixed with water for daily consumption. The product is for anyone looking to easily incorporate essential nutrients into their daily routine and start their day feeling their best. The ad highlights that the product contains vitamins, minerals, and greens. It is implied that the product is easy to use and can be quickly integrated into a morning routine. One USP of AG1 is that it is a quick and easy way to get a daily dose of vitamins, minerals, and greens. The ad shows the product being used in the morning. AG1 addresses the purchase barrier of complex vitamin routines by offering a simple, all-in-one drink. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting and clean visuals. The editing style includes quick cuts to create a sense of energy and humor, contrasting Jackman's energetic actions with his neighbors' reactions. The production quality is high, with clear shots and well-lit scenes. The pacing is quick, with cuts timed to the music, enhancing the comedic effect. # Hooks Spoken: 00:00–00:04: With all the vitamins in this stuff, I start every day feeling my best, ready to go. Text overlay: 00:00–00:04: WITH ALL THE VITAMINS IN THIS STUFF / 00:02–00:04: I START EVERY DAY FEELING MY BEST, / 00:03–00:04: READY TO GO. Visual: 00:00–00:01: A close-up shot shows a hand pouring a scoop of green powder from a green AG1-branded spoon into a clear glass bottle filled with water. The bottle has measurement markings on the side and the AG1 logo printed on it. The background is a blurred-out neutral kitchen setting with a wooden countertop. / 00:01–00:04: Hugh Jackman, a middle-aged white man with short dark hair, wearing a blue t-shirt, looks directly at the camera and speaks. He stands in a bright, modern kitchen. A container of AG1 is visible on the counter behind him. # Funnel stage Top of funnel (Awareness) # Pain points The most implied central frustration or problem the product is solving is the difficulty of maintaining a comprehensive daily vitamin and nutrient intake. The ad implies that it offers a simple and efficient alternative to managing multiple supplements or struggling to incorporate enough greens into one's diet. # Value propositions - The product contains a mix of "vitamins, minerals, and greens." The format is a powder that dissolves in water, making it a quick and easy way to consume the nutrients. # Benefits - Start every day feeling my best - Ready to go # Features - Vitamins - Minerals - Greens # Call to action None used. # Social proof - "With all the vitamins in this stuff, I start every day feeling my best, ready to go." – Hugh Jackman (Customer) # Point of view - Customer 80% – The ad is mostly told from Hugh Jackman's perspective as a user of AG1. - Brand 20% – AG1 is presented through visual product displays and text overlays. # Storyline - 00:00–00:01 00:00–00:01: A close-up shot shows a hand pouring a scoop of AG1 powder into a clear bottle of water. This opening is designed to visually introduce the product and its preparation. - 00:01–00:04 00:01–00:04: Hugh Jackman appears, stating that he starts every day feeling his best by using AG1, which conveys the benefit of the product in his own words. The perspective shifts to Jackman's, establishing him as a credible user. - 00:04–00:06 00:04–00:06: The scene cuts to Jackman's neighbors, who are disturbed by his actions, and this sets up a comedic narrative that implies regular disruptions caused by his enthusiasm for AG1. - 00:06–00:11 00:06–00:11: Quick cuts show Jackman shaking the AG1 bottle and dancing enthusiastically, while the neighbors respond with irritation. This contrast is intended to be humorous and shows the neighbor's perspective on his routine. - 00:11–00:12 00:11–00:12: The female neighbor comments that he does this for hours, emphasizing the ongoing nature of the disruption and adding to the comedic effect. - 00:12–00:15 00:12–00:15: Jackman concludes by saying it's "a little thing we do, they love it," adding a final layer of irony and humor. The perspective returns to Jackman, showing his obliviousness to the neighbors' annoyance.

# Ad summary This ad features a man dressed as Sherlock Holmes checking out his hotel room booked through Booking.com. He assesses aspects like the view, water temperature, and pillow softness, ultimately concluding that his ideal vacation is real. # Brand positioning Booking.com is presented as a user-friendly platform for booking hotels and vacation rentals. The ad takes a lighthearted approach, suggesting that booking through their service can lead to finding the perfect vacation experience. The brand does not explicitly state any values but does make the act of planning a vacation fun. The creative cues in the ad suggest an attempt to break from standard practices in the travel booking market by using humor and relatability, focusing on emotional satisfaction rather than purely functional aspects. # Product The ad promotes Booking.com as a platform for finding ideal hotels and vacation rentals. The focus is on the platform's ability to help users discover accommodations that meet their specific needs and preferences. The ad highlights the ease and satisfaction of finding the perfect vacation stay through the service, with visual confirmation of the location amenities and services. By showing the results of the booking, the ad addresses the purchase barrier by demonstrating that Booking.com delivers on its promise of finding quality options. # Visual style The ad has a lighthearted, amateur feel, with bright, natural lighting and simple framing. The editing style is mostly static shots. The production quality gives off a UGC feel, with simple transitions. The BPM is low. Audio and visual elements sync, especially when the man is seen giving a thumbs up when the text overlay describes an ideal hotel. # Hooks Spoken: Laten we het hotel bekijken dat ik heb geboekt via Booking.com Text overlay: Laten we het hotel bekijken dat ik heb geboekt via Booking.com Visual: 00:00–00:02: The shot is a medium shot from the chest up of a man in a light beige suit, tweed cap, and grey cape with a white cravat. He is smiling and walking toward the camera in an open-air hotel lobby with white walls, red-framed seating, and tables. Light pours in from the right, slightly overexposing the right side of his face and body. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to find the 'ideale verblijf' (ideal stay) for a vacation and the potential difficulty in achieving it. The ad presents the conclusion that 'mijn ideale verblijf bestaat echt!' (my ideal stay really exists!), implying that finding the perfect vacation stay can be challenging but is possible through Booking.com. # Value propositions - By booking through Booking.com, the user can find the ideal hotel stay and vacation rental - Ability to find an 'ideale verblijf' (ideal stay) via Booking.com # Benefits - Find hotels and vacation rentals - Find ideal accommodations - Ideal stay really exists! # Features - Platform to book hotels and vacation rentals - Ability to book hotels via Booking.com # Call to action Bekijk hotels, vakantiehuizen en meer op Booking.com # Social proof - “Uitzicht vanuit de kamer: 10/10 ✅” – Male 1 (Customer) - “🌡️ Zwembadwater: perfect” – Male 1 (Customer) - “Zachtheid van het kussen: heerlijk!” – Male 1 (Customer) - “Conclusie: mijn ideale verblijf bestaat echt!” – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer, showcasing their positive experience with the Booking.com service and hotel stay. # Storyline - 00:00–00:02 The ad begins with a man dressed as Sherlock Holmes walking through the lobby of a hotel. - 00:00–00:02 The message conveys a playful introduction to the hotel experience from the perspective of the 'Sherlock' character, implying a detective-like exploration of the accommodation. - 00:00–00:02 The tone is light and humorous, setting the stage for a unique hotel review. - 00:02–00:04 The scene transitions to an aerial shot of the hotel, showcasing the pool and ocean view. - 00:02–00:04 A text overlay praises the room's view as '10/10,' indicating a high rating from the perspective of the Sherlock character. - 00:02–00:04 This progresses the narrative by illustrating the positive aspects of the booked accommodation. - 00:04–00:05 The Sherlock character then walks onto a balcony, enjoying the same view as was shown in the previous shot. - 00:05–00:07 The 'Sherlock' character then tests the temperature of the pool water. - 00:05–00:07 A text overlay indicates the water is 'perfect.' - 00:08–00:11 The Sherlock character examines a pillow with a magnifying glass. - 00:08–00:11 A text overlay indicates the pillows are 'heerlijk!' (delicious). - 00:12–00:14 The Sherlock character is seen lounging on the bed. - 00:12–00:14 Text on the screen confirms that his 'ideale verblijf bestaat echt!' (ideal stay really exists!). - 00:14–00:15 The ad ends with the 'Sherlock' character relaxing on the bed and a call to action. - 00:14–00:15 Text encourages viewers to 'Bekijk hotels, vakantiehuizen en meer op Booking.com' (check hotels, vacation rentals, and more on Booking.com) - 00:14–00:15 This concludes the narrative by inviting viewers to use the platform for their own vacation planning.

# Ad summary This ad promotes Create creatine gummies as a tasty alternative to traditional creatine powders. It positions the gummies as a convenient and enjoyable way to supplement with creatine, highlighting the flavors and suggesting they are so good that it's hard to resist taking them. # Brand positioning Create positions itself as an innovative and approachable brand in the supplement market. The brand appears to value convenience and enjoyment, as seen through its creatine gummies, which offer a more appealing alternative to traditional creatine powders. Create's positioning is functional, focusing on the ease of use, but also emphasizes emotional aspects by making supplementation feel less like a chore and more like a treat. # Product The featured product is Create creatine gummies, a gummy candy that delivers a dose of creatine. They are designed to be a tasty and convenient alternative to traditional creatine powders. The gummies come in various flavors including Raspberry, Blue Raspberry, and Sour Green Apple. Each gummy contains creatine, and the product is marketed as being so tasty that users will have a hard time not taking them. The packaging is a plastic bottle in red, blue, and green, corresponding to the raspberry, blue raspberry, and sour green apple flavors, containing 90 gummies. # Visual style The ad has a clean, bright aesthetic with a mix of gym and lifestyle shots. The editing style includes quick cuts to showcase the product and different flavors. The production quality feels polished, suggesting a professionally made commercial. The pacing is quick, with several cuts per minute, and the visuals are synced with the upbeat background music. # Hooks Spoken: Time for a change. [00:00-00:01] / We're single handedly ending the scoop industry. [00:01-00:05] Text overlay: We're single handedly ENDING the scoop industry Visual: 00:00–00:02: A muscular man wearing a black tank top and black shorts sits on a bench in a bright, clean gym. He is scooping creatine powder from a large black tub into a black shaker bottle. The container is prominently displayed, with a green label. Other gym-goers are seen in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The inconvenience and unpleasantness of traditional creatine powder consumption. # Value propositions - Ending the scoop industry and offering creatine in a more appealing and convenient form. - Creatine that is so tasty you'll have a hard time not taking it. # Benefits - Tasty alternative to traditional creatine powder - Convenient and easy to consume # Features - Creatine gummies - Available in Raspberry, Blue Raspberry, and Sour Green Apple flavors # Call to action None used. # Social proof - Create- the internet's favorite creatine gummy # Point of view - Brand 100% – The entire ad is told from the perspective of the brand, which is communicated through product shots, voiceover and text overlays promoting product features and benefits. # Storyline - 00:00–00:02 The ad starts with a man scooping creatine powder from a black container labeled "Micronized Creatine Powder" into a black shaker. - 00:02–00:05 The man announces, "We're single handedly ending the scoop industry" and tosses the scoop into a trash can. - 00:05–00:05 The man looks at the camera and says "Much Better." - 00:06–00:07 The scene cuts to a close-up of red and green creatine gummies on a plate. - 00:07–00:09 A hand picks up a gummy, and the man eats it while the text reads "So tasty you'll have a hard time NOT taking it!". - 00:09–00:14 The scene transitions to a close-up shot of a red gummy held between fingers with black nails, then to a hand pouring out the red gummies, then the green gummies, then the blue gummies.

# Ad summary This ad features multiple individuals discussing the benefits of using DRMTLGY Luminous Eye Corrector, claiming that it is better than using concealer because it does not crease. The product is demonstrated throughout the ad. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand that prioritizes both the cosmetic and health-related benefits of their products. The brand offers effective skincare solutions that replace steps in the user's beauty routine. They position themselves as the solution to the frustration of using concealer, which is considered to be a category norm by those seeking to diminish under-eye circles. DRMTLGY emphasizes a functional, practical approach by offering products that are simple, safe, and effective. # Product DRMTLGY's Luminous Eye Corrector with SPF 41 is presented as a multifunctional product designed to correct, brighten, and protect the under-eye area. Marketed as an alternative to traditional concealer, it comes in a pen-like applicator with a dispensing tip and is available in multiple shades. It promises lightweight coverage that blends like skincare, avoiding the caking and creasing associated with concealers. Key features include peachy tones to counteract dark circles and a formula packed with ingredients such as peptides, ceramides, and snow mushroom. It serves as a corrector, brightener, and sunscreen all in one, providing a natural glow and the appearance of well-rested, hydrated skin. # Visual style The ad is a mixture of polished and UGC styles. It appears to be shot with natural lighting with simple backgrounds and mostly static shots. There are many quick cuts, particularly when there are multiple women speaking. The ad feels authentic as the women all appear to be actual users of the product. The pace is quick, averaging roughly 15-20 cuts per minute. The text and product actions are timed to the voiceover lines, but not to a significant degree. # Hooks Spoken: Female 1: What's one thing I can do to make my eyes look younger? Text overlay: What's one thing I can do to make my eyes look younger? Visual: 00:00–00:03: Close up, eye-level shot of a light-skinned woman with brown hair looking directly into the camera. She wears neutral makeup and gold bracelets. She has her hand up to the side of her face to emphasize the area around her eye. The background is slightly out of focus, showing the wall of a house. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the problem of using concealer, which creases and makes skin look much older. “I used to layer on concealer every morning, but within a few hours it would crease so badly and make my skin look so much older.” # Value propositions - The product is a corrector, brightener, and sunscreen all in one. - The product delivers hydration in a tube. - The product blends in like skincare. - The product lasts forever because a little goes a very long way. - It has no brushes, no layering, and no fuss. # Benefits - Instantly wakes up your eyes - Smooths the look of fine lines - Gives a natural glow that looks like sleep and hydration - Lightweight coverage that blends in like skincare - No caking and no creasing - A little goes a very long way # Features - Contains SPF 41 - Contains peptides, ceramides, and snow mushroom - Comes in multiple shades - Peachy tones to counteract dark circles # Call to action Grab yours now before it sells out again. # Social proof - "I haven't touched concealer since April and my eyes have never looked better." – Female 2 (Customer) - "I used to layer on concealer every morning, but within a few hours it would crease so badly and make my skin look so much older." – Female 3 (Customer) - "If you're tired of tired looking eyes, trust me, this is the fix." – Female 7 (Customer) # Point of view - Customer 90% – Multiple customers share their experiences and demonstrate product usage in a testimonial format. - Brand 10% – The brand is mentioned through the visual of their product and website. # Storyline - 00:00–00:03 A woman directly addresses the camera, leaning in to ask a question about how to make her eyes look younger. - 00:03–00:04 She answers her own question, leaning in closer and whispering emphatically that the viewer should ditch their concealer. - 00:04–00:07 The woman applies an unnamed concealer and states that she hasn't touched concealer since April and her eyes have never looked better, to build on the claim that the viewer should ditch their concealer. - 00:07–00:13 Another woman applies concealer, stating that she used to layer it on every morning, but it would crease and make her skin look much older. This provides a more detailed explanation as to why one should not use concealer. - 00:13–00:18 A woman holds the featured DRMTLGY product in front of a gray background, stating that instead of using concealer, she uses DRMTLGY's Luminous Eye Corrector with SPF 41, thereby introducing the product. - 00:18–00:26 Multiple women apply the DRMTLGY product to their under-eye area and smooth it in with their fingers, emphasizing that the featured product is a corrector, brightener, and sunscreen all in one. - 00:26–00:32 A woman demonstrates the texture of the product on her wrist and explains that it's a corrector that uses peachy tones to counteract the blue hues that cause dark circles. This illustrates the different functionality of the product compared to concealer. - 00:32–00:35 Another woman applies the product, stating that, unlike concealer, there's no caking and no creasing, providing a direct comparison against concealer. - 00:35–00:37 The first woman featured applies the product and comments that it blends in like skincare, providing further description of the product's benefits. - 00:38–00:42 Another woman applies the product, emphasizing that it's packed with ingredients her skin actually loves, such as peptides, ceramides, and snow mushroom. This highlights the skincare qualities of the product. - 00:42–00:47 Another woman applies the product, stating that she just dabs it on and goes. The next woman echoes this sentiment, saying there's no brushes, no layering, no fuss, and that a little goes a long way. These statements highlight the simplicity of the product. - 00:47–00:51 One of the earlier women reappears on screen and states that if you're tired of tired looking eyes, this is the fix. - 00:51–00:57 A final woman states that there is a 60-day money back guarantee, so there's no risk in trying the product, and encourages the viewer to grab theirs now before it sells out again. She also includes the brand's website.

# Ad summary In this ad, two guys are talking to each other, and one is trying to promote mushroom coffee by Everyday Dose. He asks if the other one has problems, like bloating or feeling exhausted all the time, and then recommends trying his mushroom coffee. # Brand positioning Everyday Dose positions itself as a convenient solution for gut health through mushroom-infused coffee. The brand aims to simplify wellness routines by combining coffee with functional ingredients, eliminating the need for multiple supplements. It targets individuals experiencing bloating, fatigue, and sugar cravings, promising an easy way to address these issues. By offering a quick, 30-second coffee preparation, Everyday Dose taps into the demand for efficiency and convenience in health and wellness. # Product Everyday Dose offers mushroom coffee, a blend of coffee and functional ingredients designed to benefit gut health. It comes in the form of instant coffee, prepared in under 30 seconds by mixing it into a cup. The product is presented as a solution for those experiencing constant bloating, gas, exhaustion, and intense sugar cravings. According to the ad, it has 100,000+ five-star reviews. The coffee replaces the need for "juggling a bunch of different powders and pills" to improve gut health by condensing it into one cup. # Visual style The ad has a clean, casual aesthetic with bright, natural lighting. The editing is simple with mostly static shots. The production quality appears mid-range, avoiding a highly polished commercial feel. # Hooks Spoken: 00:00-00:02 Hey, I'll be back in a bit. Text overlay: 00:02-00:03 What is that? Visual: 00:00–00:01 Man in kitchen is making mushroom coffee while stirring in a glass. / 00:01–00:03 The other man is coming in with a Trader Joe's tote bag, looking at him. # Funnel stage Consideration # Pain points The pain point is constant bloating, gas, exhaustion, and intense sugar cravings. # Value propositions - Functional ingredients combined with coffee means better gut health. - Quick and easy to make. # Benefits - benefit your gut health - eliminates the need to juggle a bunch of powders and pills # Features - delicious coffee - functional ingredients - takes less than 30 seconds to make # Call to action I'll put a link right here for you # Social proof - "Plus they have over 100,000 five-star reviews" – Man 1 # Point of view - Brand 95% – The man in the kitchen is promoting the brand. - Customer 5% – The man back from shopping asks the man in the kitchen if he can try some and where he can buy it. # Storyline - 00:00–00:03 The man in the kitchen is making a cup of mushroom coffee while the other person is coming back from shopping. - 00:03–00:06 The man back from shopping asks what that is. - 00:06–00:07 The man in the kitchen says it is for gut health. - 00:07–00:08 The man back from shopping asks if he can try some. - 00:08–00:18 The man in the kitchen asks if he has problems like bloating, farting, exhaustion, and sugar cravings, and the man back from shopping says yes. - 00:18–00:21 The man in the kitchen says he can have some because that coffee is for all those problems. - 00:21–00:24 The man back from shopping sounds disbelieving. - 00:24–00:30 The man in the kitchen describes the product as mushroom coffee from Everyday Dose, which contains functional ingredients that are good for your gut health. - 00:30–00:36 He adds that it takes 30 seconds to make, and so you do not have to juggle a bunch of powders and pills. - 00:36–00:38 The man back from shopping asks if it actually works. - 00:38–00:46 The man in the kitchen describes how it worked wonders for him and that it has over 100,000 five star reviews. - 00:46–00:47 The man back from shopping wants to know where he can buy it. - 00:47–00:57 The man in the kitchen promotes the sale right now where you can get a big discount on the coffee, a free VIP starter kit, and free shipping and says he'll put a link right here.

# Ad summary A Native ad featuring a woman in a pink robe doing a comedic take on breaking up with her former soap and sulfate-filled shaving gel for the new Native Cocoa Butter & Vanilla Shave Cream. The ad shows her shaving her legs and enjoying how soft, smooth, and drama-free her skin is afterwards. # Brand positioning Native is presented as a brand that believes in clean, effective, and enjoyable personal care products. The brand values natural ingredients and steers clear of harmful chemicals like sulfates, creating a product that is better for the skin. This functional positioning is coupled with a light-hearted, fun tone that resonates with consumers who want quality products without sacrificing personality or enjoyment. Native aims to occupy a space in the market where efficacy meets ethical and enjoyable personal care, appealing to those who seek a straightforward, reliable product. # Product Native Cocoa Butter & Vanilla Shave Cream is portrayed as an ultra-moisturizing shave cream designed to replace traditional, soap and sulfate-filled shaving gels. It is made with shea and cocoa butter to leave the skin soft, smooth, and drama-free, addressing the common pain point of irritation and dryness associated with shaving. This product is positioned for individuals who want a better, more moisturizing alternative, emphasizing that they and their skin deserve better than harsh chemicals. The ad highlights the product as part of a new shave care routine. # Visual style The ad has a polished UGC feel, combining high-quality visuals with a conversational tone, making it relatable and trustworthy. The editing style consists of quick cuts and static shots, enhancing the pacing and keeping the viewer engaged. The pacing is quick to keep the user engaged. There is little audio-visual sync, the editing does not attempt to sync to any audio beats. # Hooks Spoken: 00:00–00:01 [Friendly] This video is brought to you by Native. Text overlay: 00:00–00:02 A Native Tale / 00:00–00:32 #ad #NativePartner Visual: 00:00–00:01 A young Black woman wearing a pink robe sits on a bed. She is sitting on a white and gray bed in a room with pink walls. She is rubbing lotion on her leg. The camera is stationary and provides a medium shot. # Funnel stage Consideration # Pain points The pain point addressed is irritating and drying shave care routines, which is signaled through the line, “You've been irritating me and drying me out. I can't do this no more!” # Value propositions - You deserve better and your skin does too. # Benefits - Skin is left soft, smooth and drama free # Features - Made with moisturizing ingredients like shea and cocoa butter # Call to action Switch to Native # Social proof - None used. # Point of view - Customer 100% – The ad is delivered from the customer's point of view as she talks about her skincare routine and its benefits. # Storyline - 00:00–00:01 00:00–00:01 A woman in a pink fluffy robe sits on a bed, applying lotion to her leg. The scene is part of a Native ad. This sets the context that the woman is showing a personal care product in a relatable setting. The speaker is the brand partner. - 00:01–00:09 00:01–00:09 The woman sits on her bed and says, "We need to talk. It's you. It never gave me. You've been irritating me and drying me out. I can't do this no more!" She acts like she is breaking up with someone over the phone. The woman plays the role of the person leaving the bad product. The tone is comedic. It draws the viewer in by posing her old products as a bad relationship that she is breaking up with. - 00:09–00:12 00:09–00:12 The woman says she partnered with Native to tell you about her new man. She then corrects herself and says shave care routine. This introduces Native as the product that will resolve the issues mentioned previously. The tone is comedic and playful. - 00:13–00:14 00:13–00:14 Product shot of Native Cocoa Butter & Vanilla Shave Cream. Text overlay that shows the name of the product. The scene introduces the specific product being advertised. The presentation is from the brand. - 00:15–00:17 00:15–00:17 The woman holds a white bottle labeled “Generic Shave Gel” and tosses it into a trash can. She says her old shave gel is full of soap and sulfates. The woman is showing how she is getting rid of her old products, which reinforces the break-up theme from earlier in the ad. - 00:18–00:22 00:18–00:22 The woman holds the Native shave cream and applies it to her leg and begins to shave. Text overlay that says that Native is made with ingredients like shea and cocoa butter. The ad demonstrates the shave cream's use and highlights its natural ingredients. The woman is highlighting the main benefits of the product. - 00:22–00:26 00:22–00:26 She sits back on the bed and says that her skin is left soft, smooth and drama free. She then says to break up with that old shave care routine and switch to Native. The woman uses Native shave cream and highlights the positive effects. - 00:29–00:32 00:29–00:32 The woman says, “You deserve better. And your skin does too.” She rubs her legs. This reinforces the idea that the consumer deserves the benefits offered by Native products. The tone is encouraging.

# Ad summary This ad plays on the humorous trope of people reacting self-consciously when they unexpectedly see themselves on a sports stadium jumbotron, while also promoting a brand of non-alcoholic beer. # Brand positioning Athletic Brewing is presented as a fun-loving brand that is in touch with internet culture. The ad does not emphasize performance or sophisticated flavor. Instead, the brand is promoted through humor and a relatable social situation, suggesting it is a perfect, casual beverage option for laid-back consumers. # Product The ad features cans of Athletic Brewing non-alcoholic beer as a refreshing beverage for enjoying in a casual social setting. The cans are prominently displayed in the hands of the characters and on a table. No specific product details are provided, but the cans serve as a clear visual cue that Athletic Brewing beers are meant to be enjoyed while watching sports or at similar social gatherings. # Visual style The ad uses a casual and comedic visual style, mimicking organic content. The quality of the video looks very similar to organic user-generated content. The editing pace is very quick, with the edits timed to the beat of the music. This keeps the energy of the ad very high. # Hooks Text overlay: The cameraman the second you notice you’re on the Jumbotron: Visual: 00:00–00:04: A medium shot of a man and woman sitting on a gray couch eating chips and drinking from cans. They are posed to look as though they are watching television or a game. Colorful streamers hang on the wall behind the couch. The text overlay reads: “The cameraman the second you notice you’re on the Jumbotron:". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses a comedic, relatable scenario of people reacting to seeing themselves on a stadium jumbotron, aligning with the customer's perspective. # Storyline - 00:00–00:04 The ad opens with a text overlay that sets the scene and context for the video clip. - 00:04–00:20 00:04–00:20: The video cuts between the people reacting dramatically while the sounds of a crowd cheering plays in the background. The edits emphasize the exaggerated facial expressions and body language of the characters.

# Ad summary This ad promotes Thesis supplements using humor by dramatizing the need for a cortisol remedy and the excitement of finding it on sale. It uses a POV format to show the emotional reaction to needing the product, and a quick visual style to keep viewers engaged. # Brand positioning Thesis is presented as a provider of supplements aimed at optimizing mental performance and overall brain health. The brand positions itself as offering tailored solutions to address specific needs like focus and stress. The ad leans into the cultural phenomenon of stress caused by high cortisol levels and seeks to provide a solution. Thesis aims to occupy a space in the consumer's mind as a provider that is both effective and accessible. # Product The product advertised is a remedy for high cortisol, presented as a supplement from Thesis. The ad humorously portrays the intense need for this remedy. The primary feature highlighted is its ability to address high cortisol levels, implied to reduce stress. The ad showcases a limited-time offer of 50% off, aiming to lower the purchase barrier and create a sense of urgency. # Visual style The ad has a UGC feel, with a clean and modern aesthetic. The editing style uses static shots. The pacing is relatively slow and deliberate. # Hooks Spoken: 00:00–00:05 [crying] Text overlay: 00:00–00:05 pov: sobbing bc a remedy to your high cortisol is 50% off Visual: 00:00–00:01 The shot features a background of a white surface decorated with flowers and twigs. A black text overlay reads, 'pov: sobbing bc a remedy to your high cortisol is 50% off.' In the foreground, a person in a gray pinstripe suit with a floral bow tie is looking downward with a sad expression. Then hands enter the frame pulling out a credit card from a black wallet. The camera is static. / 00:01–00:03 Close-up of the person's face, now with tears, conveying extreme sadness. The background elements remain the same, with the overlaid text still visible. The camera remains static. / 00:03–00:05 The person extends their arm, offering a credit card towards the camera. Behind the person, a label with 'Thesis' can be seen on a container, suggesting the advertised brand. The camera is static. # Funnel stage Middle of funnel # Pain points High cortisol levels causing stress and emotional distress. # Value propositions - A cortisol remedy at 50% off. # Benefits - Reduces stress # Features - Remedy for high cortisol # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the viewpoint of a relatable customer experiencing a strong emotional reaction. # Storyline - 00:00–00:05 00:00–00:05 A person is crying because the remedy for high cortisol is 50% off.