How Flamingo Estate Advertises on Meta

# Ad summary This ad showcases the Jasmine Damask Rose Candle from Flamingo Estate, highlighting its natural ingredients and inviting scent through a close-up visual presentation and direct address. # Brand positioning Flamingo Estate is presented as a luxury brand that emphasizes natural, high-quality ingredients and craftsmanship. The brand is positioned as offering premium home fragrance products, specifically scented candles, that evoke a sense of sophistication and sensory pleasure. The visuals and language used in the ad align with a lifestyle that appreciates nature and luxury, suggesting that the brand focuses on emotional benefits by providing an elevated sensory experience. The brand appears to ignore standard candle category norms by focusing on all-natural ingredients and luxurious fragrance experiences. # Product The featured product is the Jasmine Damask Rose Candle by Flamingo Estate, presented as a premium scented candle. The candle is contained within a dark green vessel and has a label identifying the brand and scent. It is made with a combination of jasmine and damask rose. The product is presented as being available exclusively at flamingoestate.com. The ad aims to highlight the candle's fragrance composition, which is implied through the incorporation of real jasmine and rose flowers in the visuals. The ad suggests that the candle offers a high-quality fragrance experience, emphasizing its natural ingredients and luxurious scent profile. # Visual style The ad has a clean and minimalist aesthetic with soft, natural lighting. The production quality appears polished with static shots and smooth transitions. The visual motif revolves around the integration of real flowers, specifically roses and jasmine, to emphasize the natural ingredients and fragrance of the candle. The pacing is slow, with each shot held for a sufficient duration to allow the viewer to take in the visual details. # Hooks Text overlay: 00:00–00:01 The Candle Everyone Comes Back For Visual: 00:00–00:01: A medium shot shows a Flamingo Estate Jasmine Damask Rose Candle. The candle sits on a white surface. Atop the candle is a clear plastic cup filled with water, supporting pink roses and greenery. A single rose lies on the surface to the left of the candle. Text overlay reads "The Candle Everyone Comes Back For." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Exclusive availability at flamingoestate.com # Benefits - The candle everyone comes back for. # Features - Jasmine Damask Rose Candle # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad communicates from the official brand perspective, showcasing the product's features and availability with text overlays. # Storyline - 00:00–00:00 The ad opens with a shot of the Flamingo Estate candle, styled with fresh pink roses and greenery. - 00:00–00:01 Text overlay appears on the screen, reading “The Candle Everyone Comes Back For,” to imply that the product is highly desirable and repeatedly purchased. - 00:01–00:02 The scene transitions to close-up shot of jasmine flowers. - 00:01–00:02 Text overlay appears on the screen, reading “Smells like…”, inviting the viewer to imagine the scent of the candle. - 00:02–00:04 The scene transitions back to a shot of the Flamingo Estate candle, styled with jasmine flowers. - 00:02–00:04 Text overlay appears on the screen, reading “Jasmine Damask Rose Candle,” to name the specific candle. - 00:03–00:04 Text overlay appears on the screen, reading “only at flamingoestate.com”, indicating the exclusive availability of the product.

# Ad summary This ad showcases customer reviews about Flamingo Estate Candles with focus on how good the scents are. The candles are presented as a luxury item that customers find great value in. # Brand positioning Flamingo Estate is presented as a purveyor of luxury home fragrances, specifically candles, that evoke natural scents and aspirational experiences. The brand differentiates itself by offering high-quality candles that provide an immersive sensory experience, transforming the home into a fragrant paradise. The brand is positioned as a premium option, loved by Vogue, GQ, and Goop, emphasizing exclusivity and high-end appeal, suggesting it caters to consumers who appreciate finer things. # Product The product featured is the Flamingo Estate candle, housed in a dark green glass container and adorned with the brand's floral emblem. The ad presents these candles as more than just scented wax; they are olfactory experiences capable of transforming spaces. The candle scents are portrayed as intensely appealing, with one customer humorously expressing a desire to eat it. The candles are shown burning and emitting a warm glow. The unique selling points are the candles' ability to evoke specific environments, such as dream gardens or Italian getaways, and their overall ability to create a wonderful-smelling home. # Visual style The ad has a clean, polished aesthetic with a focus on the product. The lighting is natural, highlighting the candle's flame and the surrounding environment. The editing is simple with static shots and smooth transitions, creating a high-end feel. The pacing is slow and steady. # Hooks Text overlay: 00:00–00:02: “Smells like heaven: elegant, idealized, fresh.” Visual: 00:00–00:02: A close-up shot features three unlit Flamingo Estate candles and one lit candle on a marble shelf near a window. The walls have a mottled red and gray marble design. The camera is static. # Funnel stage Consideration # Pain points The ad addresses the frustration of living in an urban environment, specifically NYC, and not being able to experience nature or a garden. # Value propositions - “Saved $$$$$ over a return flight to Italy” - Implies a luxurious, transportive experience at a fraction of the cost. # Benefits - Smells like heaven: elegant, idealized, fresh. - Makes my NYC apartment smell like my dream garden. - Makes my entire house smell wonderful! # Features - Candles - ONLY AVAILABLE AT FLAMINGOESTATE.COM # Call to action None used. # Social proof - “Smells like heaven: elegant, idealized, fresh.” – Customer - “Wanted to eat it, smelled so good.” – Customer - “Addicted. Even unlit, I want this near me.” – Customer - “Saved $$$$$ over a return flight to Italy.” – Customer - “Makes my NYC apartment smell like my dream garden.” – Customer - “Makes my entire house smell wonderful!” – Customer - Loved by Vogue - Loved by GQ - Loved by goop # Point of view - Customer 80% – The ad is told from the POV of a customer giving a review. - Brand 20% – The brand's POV is shown through the product display. # Storyline - 00:00–00:02 The ad opens with a candle and a text overlay that says, “Smells like heaven: elegant, idealized, fresh.” - 00:02–00:04 Next, a hand reaches into the frame to light the candle. The text overlay changes to, “Wanted to eat it, smelled so good.” - 00:04–00:06 The same candle continues burning as the text overlay changes to, “Addicted. Even unlit, I want this near me.” - 00:06–00:08 The candle continues burning as the text overlay changes to, “Saved $$$$$ over a return flight to Italy.” - 00:08–00:10 The burning candle is still the focus as the text overlay says, “Makes my NYC apartment smell like my dream garden.” - 00:10–00:12 The burning candle is still the focus as the text overlay changes to, “Makes my entire house smell wonderful!” - 00:12–00:15 The ad ends with a text overlay that reads, “Loved by Vogue,” followed by “Loved by GQ,” followed by “Loved by goop.”

# Ad summary This ad shows a creator with long brown hair explaining how she wants her home to feel and smell like, while showcasing Flaming Estate products and Laurel Canyon. # Brand positioning Flamingo Estate aims to position itself as a luxury brand that specializes in bath, body, and home products that are inspired by the essence of Laurel Canyon. The brand emphasizes the use of natural ingredients to bring the outdoors in and the indoors out, suggesting a lifestyle deeply connected to nature and sensory experiences. The brand aims to create products that evoke feelings and smells inspired by the environment. # Product The ad features Flamingo Estate's hand soap, bath soap, and candles. The soaps are presented as artisanal, featuring a distinct embossed logo, and are used for hand washing in the bathroom. The candles are depicted as scented, aimed at creating a specific atmosphere at home. The featured candle is described as the 'Lover of Brother Vellies' scented candle with jasmine and damask rose scents. The ad focuses on the brand's overall aesthetic of natural luxury and sensory experience and the products enhance the consumer's home. # Visual style The ad has a bright and airy aesthetic with a focus on natural light and greenery. The editing style is smooth, with seamless transitions between shots. The production quality appears high, with attention to detail in the composition and color grading. The pacing is moderate, allowing viewers to take in the visuals and narration. There is a good sync between the audio and visuals, with the cuts and product actions timed to the music and voiceover. # Hooks Spoken: Female 1: I’m always trying to bring the outside in and the inside out. Visual: 00:02–00:04: Low angle shot of a tree with dark green leaves against a light blue sky. The sun is shining through the branches creating a lens flare effect. / 00:04–00:07: A fair-skinned woman with long dark hair and dressed in wide-leg jeans and a white sweatshirt is standing near a window with white panes. There are several decorative items and plants on a black dresser in front of the window. She opens the window with both hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad presents a general desire for consumers to connect to nature and the environment. # Value propositions - Evokes natural essence - Inspired by nature - Unique sensory experience # Benefits - Brings Laurel Canyon home # Features - Flamingo Estate Hand and Body Soap - Lover of Brother Vellies Scented Candle - The scented candle contains jasmine and damask rose scents. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a content creator, and she appears to be a customer of the brand. # Storyline - 00:00–00:02 The ad opens with a close-up of a bar of Flamingo Estate soap under running water. - 00:02–00:06 A transition to an outdoor shot of the sun shining through a tree and a woman opening her window. - 00:06–00:09 The shot shows a close-up of jasmine flowers. - 00:09–00:14 A woman is playing the strings of a harp and the narration mentions the smell that comes in when you open a window. - 00:14–00:15 Moving on to a close-up of a waterfall feature. - 00:15–00:19 The woman applies hand soap to her hands while at a bathroom sink. - 00:19–00:21 The woman is shown at a table in what appears to be a home office. She mentions that she wants her home to feel and smell like Laurel Canyon. - 00:21–00:25 The shot focuses on pink jasmine buds, a candle, and the room the woman is in. - 00:25–00:30 The narrator speaks to the camera asking, 'Who wouldn’t want to bring Laurel Canyon home?'

# Ad summary A woman presents Flamingo Estate scented candles to help get over men. # Brand positioning Flamingo Estate is presented as a brand that provides natural scents for the home. The brand seeks to occupy a space where scent helps in self-care. The brand's tone is lighthearted and humorous, aligning with a lifestyle of mindful consumption. Flamingo Estate offers a unique take on typical scent products, featuring scents like Heirloom Tomato that stand out from other brands. # Product Flamingo Estate offers scented candles that come in a teal box with white labels. The candles are made with a natural coconut and soy wax blend. The candles are housed in a dark green glass container. The label has the brand's name and the scent, such as "Heirloom Tomato." # Visual style The ad's aesthetic is natural and bright. The editing style features quick cuts, which support the lighthearted tone of the ad. The production quality feels like a hybrid of UGC and a polished commercial. # Hooks Spoken: 00:01–00:04 I've tried everything to get over him, but he just lingers. Text overlay: 00:01–00:03 I tried everything / 00:03–00:04 But he just lingers Visual: 00:00–00:01 Through a peephole view, a man with fair skin, dark hair, and a green sweater smiles and holds a teal box. The background shows a white hallway. The camera is static. / 00:01–00:04 A woman with fair skin and dark hair lies on a white couch, face toward the camera, with her hand raised. The background shows a white wall and window. The lighting is bright and the camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not being able to get over a past relationship. # Value propositions - The candle scents are long lasting while a man is temporary. - The product is a natural blend of coconut and soy wax. # Benefits - Men you get over, scents you don't # Features - Scented candle - Coconut and soy wax # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer, delivered in a casual tone through the visuals and language used. # Storyline - 00:00–00:04 00:00–00:04 A woman lies on a couch looking up at the ceiling with her hand raised. She states that she's tried everything to get over him, but he lingers. This expresses her frustration at not being able to move on from a past relationship. - 00:04–00:05 00:04–00:05 The woman states that she tried gardening. This is a continuation of her list of things she's tried to get over him. - 00:05–00:07 00:05–00:07 A close-up shot shows a Flamingo Estate candle being watered. Then it shows the woman in white watering plants. This shows a visual of the thing she just said she tried. - 00:07–00:08 00:07–00:08 The woman says she tried meditating. This is a continuation of the previous things she has tried. - 00:08–00:10 00:08–00:10 A yoga mat is rolled out, then the woman is shown meditating surrounded by Flamingo Estate candles. This is a visual representation of meditating. - 00:11–00:12 00:11–00:12 The woman is shown sitting on a couch touching her hair and says she tried cleaning. This is another addition to the things she has tried. - 00:12–00:14 00:12–00:14 A hand dusts shelves, then the woman wipes a Flamingo Estate candle with a cloth. This is the visual representation of cleaning that she mentioned. - 00:15–00:17 00:15–00:17 The woman in front of a lit Flamingo Estate candle exclaims she can't stop consuming him. This shows that none of her attempts to forget a past lover worked. - 00:17–00:18 00:17–00:18 The woman hears a doorbell and looks shocked. This suggests she knows who is at the door. - 00:18–00:20 00:18–00:20 A man stands at the door holding a Flamingo Estate candle in its box and says hi. This reveals who she couldn't get over. - 00:20–00:23 00:20–00:23 The woman stands in the doorway and slams the door in the man's face. This shows her attempt to get over him and her refusal to acknowledge him. - 00:24–00:27 00:24–00:27 The woman opens her kitchen cabinet full of Flamingo Estate products and grabs a box. She then states the phrase, "Men you get over, scents you don't." - 00:27–00:29 00:27–00:29 The video shows the man and woman meditating side-by-side. This illustrates the phrase that men are temporary, but the scents are not.

# Ad summary This ad showcases the Flamingo Estate Muscatel Sage Candle. The ad appears to be a glimpse into a magazine article featuring the home of Mandy Moore and Taylor Goldsmith, highlighting their 'sophisticated family home'. Throughout the ad, snippets of the interior design and decor are shown, with the candle present in each shot. # Brand positioning Flamingo Estate positions itself as a luxury home fragrance and lifestyle brand, aligning with values of sophistication, elegance, and mindful living. The brand offers a range of products designed to enhance the ambiance and sensory experience of a living space. By featuring the brand's candle in the home of a celebrity, the brand promotes a lifestyle of refined taste and aspirational living. The focus is on creating an emotional connection with consumers who seek to elevate their living spaces. # Product The product featured is the Flamingo Estate Muscatel Sage Candle. It is presented as a luxury home fragrance item designed to enhance the ambiance of a sophisticated living space. The candle is housed in a dark green glass container with a minimalist label featuring the brand name and scent. The ad emphasizes its use as a decorative element within a celebrity's home, suggesting that it is a product for individuals with refined tastes who seek to elevate their living spaces with high-quality, aesthetically pleasing items. The candle serves as a symbol of luxury and sophistication. # Visual style The ad features a polished, high-end aesthetic, mimicking the style of a professional home tour or magazine feature. Quick cuts showcase various parts of the home. The production quality is high, with clear lighting and sharp focus. The pacing is quick, with cuts timed to maintain interest. The brand uses a visual motif of showcasing the product in different areas of a celebrity's home to convey a sense of luxury. # Hooks Spoken: 00:00–00:06: Inside Mandy Moore and Taylor Goldsmith's sophisticated family home. Text overlay: 00:00 / Inside Mandy Moore & Taylor Goldsmith's Sophisticated Family Home / FLAMINGO ESTATE MUSCATEL SAGE CANDLE Visual: 00:00–00:01: The camera looks through a glass window door with a geometric design, in a black and gold color. The door is slightly opened, revealing a person who has long brown hair with a dark gray top and white teeth, implying happiness. To the left is an image of the cover of Architectural Digest (AD), advertising the inside look into Mandy Moore & Taylor Goldsmith's Sophisticated Family Home. Below the magazine cover is an image of the Flamingo Estate Muscatel Sage Candle. / 00:01–00:02: The scene transitions to the interior of the home, showcasing a living room with tall ceilings and exposed wooden beams. A white piano sits next to a large arched window with a view of trees outside. A cloud-like chandelier hangs from the ceiling. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:02–00:03: A bookshelf is shown, with the Flamingo Estate candle placed among the books. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:03–00:04: The scene changes to a kitchen with dark green cabinetry, wooden countertops, and modern pendant lighting. Fruit bowls are placed on the kitchen island. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:04–00:05: The scene returns to the living room, showing a marble coffee table, a fireplace, and various design elements. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:05–00:06: The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left as the scene fades to black. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Flamingo Estate Muscatel Sage Candle is a luxury home fragrance item that is ideal for people with exquisite tastes who want to enhance their living areas with high-quality, aesthetically beautiful products. # Benefits - Enhances the ambiance of a sophisticated living space. - Symbol of luxury and sophistication. # Features - Flamingo Estate Muscatel Sage Candle # Call to action None used. # Social proof - The ad features the candle in the home of Mandy Moore and Taylor Goldsmith, leveraging the prestige and taste associated with the celebrity couple to build trust and credibility. # Point of view - Brand 100% – The ad is communicated through visual presentation of the brand's product within various high-end home environments. # Storyline - 00:00–00:01 The ad begins with a view of a glass window door and a magazine cover for Architectural Digest (AD). A peek is given into the home featured on the cover. - 00:01–00:06 00:01–00:06: The ad then transitions into showcasing various parts of the home. In each scene, the Flamingo Estate Muscatel Sage Candle is visible. The scenes provide views of different areas, highlighting luxury design and decor.

# Ad summary This ad promotes Flamingo Estate's Heirloom Tomato candle and hand soap. It presents the products as a small upgrade that can make the home feel calmer and more grounded, turning everyday routines into enjoyable rituals. The ad emphasizes the consistent scent profile between the candle and hand soap, highlighting the luxurious experience provided by the brand. # Brand positioning Flamingo Estate positions itself as a luxury brand that transforms everyday routines into enjoyable rituals. The brand focuses on the experience a customer has with their product, emphasizing the scent, weight, and richness of the product. With its products, Flamingo Estate aims to occupy a space in the consumer's mind where functional products are designed to feel like a luxury. The brand's values are rooted in providing a calming and grounded experience that elevates everyday life. By focusing on high-quality ingredients and luxurious experiences, Flamingo Estate distinguishes itself from brands that offer only basic functionality. The brand positioning is both functional (providing high-quality products) and emotional (creating a calming and luxurious experience). # Product The Flamingo Estate Heirloom Tomato candle is a scented candle designed to evoke a garden-like ambiance with warm, earthy notes combined with fresh-picked tomatoes and herbs. It aims to make the home feel calmer and more grounded. It is presented as a small upgrade that transforms the home environment into a serene space. The Flamingo Estate hand soap carries the same scent as the candle, providing a consistent sensory experience. It is described as having a rich lather and a lingering scent that makes washing hands feel like a ritual rather than a chore. The product is packaged in a weighty bottle that contributes to the overall sense of luxury. Both products address the need for daily routines to be enjoyable and enhance the living space. # Visual style The ad has a polished UGC feel. It features a mix of static shots and smooth transitions. The video uses natural lighting and is shot in a home bathroom, giving it an authentic and relatable feel. The editing style includes quick cuts and medium BPM, which keeps the pace engaging. The production quality is high, making it feel like a professional commercial with a personal touch. # Hooks Spoken: The Heirloom Tomato candle from Flamingo Estate is a scent everyone is talking about. Visual: 00:00–00:05 A person with fair skin, dark hair pulled back, and light pink lip color stands in a bathroom, wearing a light blue sweater and layered gold necklaces. They hold a dark green Flamingo Estate Heirloom Tomato candle, pointing to the label as they speak. The background features wallpaper with a pattern of sketched figures, a glimpse of a white door frame, and a round mirror. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of everyday routines feeling like chores. It suggests that simple activities such as washing hands or lighting a candle can be transformed into enjoyable, calming rituals. # Value propositions - Transforming everyday routines into enjoyable rituals. - Creating a calming and luxurious experience. - Enhancing the living space with high-quality products. # Benefits - Makes the home feel calmer and more grounded. - Makes washing your hands feel like a ritual, not a chore. # Features - Heirloom Tomato candle - Hand soap # Call to action None used. # Social proof - "The Heirloom Tomato candle from Flamingo Estate is a scent everyone is talking about" – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:05 The presenter is speaking directly to the camera, holding the Flamingo Estate Heirloom Tomato candle. - 00:05–00:09 The presenter describes the candle as a scent everyone is talking about, conveying a sense of trendiness and desirability. - 00:09–00:16 The presenter moves the candle closer to the camera, as if she's sharing a secret. - 00:16–00:21 Cut to a shot of a match lighting the candle. - 00:16–00:21 The presenter speaks about how it smells like a garden; warm and earthy with fresh-picked tomatoes and herbs, creating a sensory description. - 00:22–00:25 Cut to someone washing their hands with the Flamingo Estate hand soap. - 00:22–00:25 The presenter states that she loves how the same scent carries through into the hand soap, showing consistency in the product line. - 00:25–00:31 The presenter speaks to the weight of the bottle, the richness of the lather, and the way the scent lingers, detailing the luxurious qualities of the hand soap. - 00:31–00:33 The presenter speaks to how the soap makes washing your hands feel like a ritual and not a chore, emphasizing the brand's aim to elevate everyday tasks. - 00:33–00:35 Cut to a shot of the candle and hand soap on the bathroom counter. - 00:33–00:35 The presenter speaks to how the vessel looks amazing on her counter, reinforcing the product's aesthetic appeal. - 00:35–00:41 The presenter explains that it is a small upgrade that makes the home feel calmer and more grounded, emphasizing the emotional benefits of the product. - 00:41–00:45 The presenter speaks to the candle being her favorite little ritual just for her, something that she looks forward to, highlighting the personal and indulgent aspect of the product.

# Ad summary This ad showcases the Flamingo Estate candle through customer testimonials and endorsements from Vogue, Goop, and Architectural Digest. The ad emphasizes the candle's ability to fill a space with a wonderful scent, evoking feelings of luxury and escape. # Brand positioning Flamingo Estate is presented as a luxury home fragrance brand, specifically known for its candles. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, evocative scents that can transform a living space. The brand aligns with values of luxury, elegance, and sensory pleasure, promoting a lifestyle of indulgence and appreciation for fine fragrances. The brand seems to push against the norm of mass-produced, generic candles by focusing on unique and high-quality scents. The brand positioning is emotional, focusing on the sensory experience and the feelings of luxury and escape that the candles evoke. # Product The featured product is a candle from Flamingo Estate, housed in a dark green glass container with the brand's logo printed on the front. The candle is designed to fill an entire house with a wonderful scent, creating an elegant, idealized, and fresh atmosphere. The candle is so appealing that some users express a desire to eat it, highlighting its delicious fragrance. Even unlit, the candle is described as addictive, with users wanting it nearby. The candle is positioned as a way to bring the essence of a dream garden into an NYC apartment, suggesting it can transform any space into a luxurious and inviting environment. The candle is worth trying or buying because it offers a sensory escape and a touch of luxury in everyday life. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product in a simple yet elegant setting. The editing style is straightforward, with static shots and smooth transitions between text overlays. The production quality appears polished, giving the ad a high-end commercial feel. The pacing is consistent, with each customer quote and endorsement displayed for a brief moment. The cuts are timed to the music. # Hooks Text overlay: 00:00–00:02 "Makes my entire house smell wonderful!" Visual: 00:00–00:02 Close-up shot of a lit Flamingo Estate candle on a white marble surface. The candle is in a dark green glass container with the brand's logo printed on the front. The background is a dark gray wall. Sunlight creates shadows on the surface. # Funnel stage Consideration # Pain points The ad implies that the pain point is the desire to create a pleasant and luxurious atmosphere in one's home. "Makes my NYC apartment smell like my dream garden." # Value propositions - Transform your home into a luxurious and inviting space with a high-quality candle. - Experience the essence of a dream garden in your NYC apartment. # Benefits - Makes my entire house smell wonderful! - Smells like heaven—elegant, idealized, fresh. - Addictive. Even unlit, I want this near me. - Makes my NYC apartment smell like my dream garden. # Features - Candle in a dark green glass container - Brand logo printed on the front # Call to action only at flamingoestate.com # Social proof - "Makes my entire house smell wonderful!" - "Smells like heaven—elegant, idealized, fresh." - "Wanted to eat it, smelled so good." - "Addicted. Even unlit, I want this near me." - "Saved $$$$ over a return flight to Italy" - "Makes my NYC apartment smell like my dream garden." - LOVED BY VOGUE - LOVED BY goop - LOVED BY AD # Point of view - Customer 60% – The ad uses customer quotes to highlight the product's benefits and appeal. - Brand 40% – The brand voice is present through the product display and the final screen with the website. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a lit Flamingo Estate candle. Text overlay displays a customer quote: "Makes my entire house smell wonderful!" - 00:02–00:04 00:02–00:04 The camera remains focused on the candle. A second customer quote appears: "Smells like heaven—elegant, idealized, fresh." - 00:04–00:06 00:04–00:06 The camera angle remains the same. A third customer quote is displayed: "Wanted to eat it, smelled so good." - 00:06–00:08 00:06–00:08 The camera angle remains the same. A fourth customer quote appears: "Addicted. Even unlit, I want this near me." - 00:08–00:10 00:08–00:10 The camera angle remains the same. A fifth customer quote is displayed: "Saved $$$$ over a return flight to Italy." - 00:10–00:11 00:10–00:11 The camera angle remains the same. A sixth customer quote appears: "Makes my NYC apartment smell like my dream garden." - 00:11–00:12 00:11–00:12 The camera angle remains the same. Text overlay displays "LOVED BY VOGUE". - 00:12–00:13 00:12–00:13 The camera angle remains the same. Text overlay displays "LOVED BY goop". - 00:13–00:14 00:13–00:14 The camera angle remains the same. Text overlay displays "LOVED BY AD". - 00:14–00:15 00:14–00:15 The camera angle remains the same. Text overlay displays "CANDLES only at flamingoestate.com".

# Ad summary This ad features a Flamingo Estate Roma Heirloom Tomato Candle in a green jar, positioned alongside several tomatoes and promoted with text indicating that the candle is an obvious item to keep in the kitchen or anywhere else. # Brand positioning Flamingo Estate is presented as a brand of candles that are both obvious and versatile, suitable for placement in any location, including the kitchen. The visual presentation of a tomato-scented candle suggests a focus on natural, home-inspired fragrances that defy traditional candle scents, positioning the brand as unconventional and aligning with a lifestyle that values unique, sensory experiences. The brand emphasizes simplicity and accessibility by offering a clear, straightforward product concept. # Product The product is a Flamingo Estate Roma Heirloom Tomato Candle. It is presented as a scented candle with the aroma of heirloom tomatoes, making it suitable for use in any room, including the kitchen. The candle comes in a transparent green glass jar with a white label displaying the brand and scent name. The candle's unique selling point is its unusual tomato scent, positioning it as a distinctive and perhaps humorous alternative to traditional candle fragrances. The ad addresses the barrier of conventional scent expectations by highlighting the candle as an 'obvious' choice. # Visual style The ad features a clean, studio-shot style with bright, even lighting and a shallow depth of field. The composition is simple and uncluttered, highlighting the product and its tomato scent through the use of fresh tomatoes as props. The overall aesthetic is modern and minimalist, with a focus on natural elements and a light color palette. # Hooks Headline: An obvious candle to keep in the kitchen or anywhere. # Funnel stage Top of funnel # Pain points None used. # Value propositions - Obvious choice for home fragrance # Benefits - Versatile home fragrance suitable for any room, including the kitchen # Features - Scented candle with a Roma Heirloom Tomato fragrance # Call to action None used. # Social proof - Mention by The Cut: "An obvious candle to keep in the kitchen or anywhere." # Point of view - External source: The top caption features an endorsement from The Cut, suggesting a third-party validation of the product's appeal. - Brand: The on-product label displays the Flamingo Estate brand name, positioning the brand as the creator of the product. - Customer: The main image shows the product in a lifestyle context, appealing to how a customer might experience the candle in their own space. # Storyline - The ad opens with an endorsement from The Cut, positioning the product as an obvious candle to keep in the kitchen or anywhere, immediately conveying the product's appeal and versatility from an external source's point of view. - The Flamingo Estate brand is highlighted as the maker of a Roma Heirloom Tomato Candle. This beat reinforces the brand's identity and the unique, tomato-scented nature of the candle, told from the brand's perspective. - The image displays the candle alongside fresh tomatoes to enhance the sensory experience and provide context to the candle's scent, shown from a customer's perspective.

# Ad summary This ad features a woman in her home using and showcasing Flamingo Estate products. She emphasizes the importance of filling her home with things she loves, including candles and soap from Flamingo Estate. # Brand positioning Flamingo Estate positions itself as a luxury home and personal care brand. The brand aims to occupy a space in the consumer's mind as an aspirational and aesthetically pleasing choice. Aligning with values of high-end living, artistic expression, and curated home environments. They set themselves apart by positioning themselves as more than just a home fragrance and self care company, but a lifestyle brand. # Product This ad features multiple Flamingo Estate products, including a square bar soap and a three-wick candle. The square bar soap features the brand's name embossed on the product itself. The three-wick candle features the scent name 'Lover of Brother Vellies Jasmine Damask Rose Scented Candle,' and the ad calls out the importance of scent in one's home. The ad conveys that these products are worth buying because they are part of a curated lifestyle, emphasizing the impact of surrounding yourself with products you love. # Visual style The ad has a warm and inviting aesthetic, with a focus on natural light and earthy tones. The editing style is relaxed, with static shots and smooth transitions. The production quality has a polished commercial feel, which supports the intended tone of luxury and aspiration. The pacing is medium, with cuts happening at a consistent rate, synchronized with the background music. # Hooks Spoken: 00:02–00:04 Female 1: Everything that comes into my home I have to be completely in love with. Visual: 00:00–00:02 A close-up shot of a square, pink bar of Flamingo Estate soap sitting in a white sink. A thin stream of water is poured over the soap, highlighting the brand's name embossed on the product itself. Pink flowers are on the top right corner of the frame. / 00:02–00:04 A woman is standing in a bathroom in front of the sink. She has long, dark wavy hair and is wearing a white sweatshirt that says 'create peace' with blue jeans. She is holding Flamingo Estate products in her hands. The bathroom has pale yellow walls, a patterned sink counter, flowers, candles, and an ornate mirror. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of settling for ordinary or uninspired home decor and scents. “I can't imagine having just any random candle in my home.” # Value propositions - Emphasizes the importance of scent in one's home and creating memories there. # Benefits - Everything that comes into my home I have to be completely in love with. - What my house smells like is super important. - I dream here, I live here, I create future memories here # Features - Lover of Brother Vellies Jasmine Damask Rose Scented Candle - 26 oz. Scented candle - Bougie parfumee 100% # Call to action None used. # Social proof - “Everything that comes into my home I have to be completely in love with.” – Female 1 (Customer) - “I can't imagine having just any random candle in my home.” – Female 1 (Customer) - “I dream here, I live here, I create future memories here, so...” – Female 1 (Customer) # Point of view - Customer 100% – This POV is communicated through a casual, first-person narrative style, where the woman shares her personal preferences and experiences with the products within her home. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close up of the Flamingo Estate bar soap as water runs over it. - 00:02–00:04 00:02–00:04 The narrator, a woman, is standing in her bathroom in front of the sink, holding Flamingo Estate products. She states that everything that comes into her home has to be something she completely loves, setting the tone for the rest of the ad. - 00:04–00:08 00:04–00:08 The ad shows other areas in her home, featuring a three-wick Flamingo Estate candle, flowers, and other home decorations. - 00:08–00:12 00:08–00:12 Back in the bathroom, she sits on the counter and states that she can't imagine having just any random candle in her home, emphasizing the importance of scent. - 00:12–00:14 00:12–00:14 The ad shows the woman in her dining room, placing books on a stone table, and on the table is a lit Flamingo Estate candle. - 00:14–00:16 00:14–00:16 The ad shows the woman filling a bathtub with water, then shows the Flamingo Estate bar soap near the bath. - 00:16–00:23 00:16–00:23 The woman opens the window in her bathroom, then sits on the counter near the sink again and lights a Flamingo Estate candle while highlighting that she dreams, lives, and creates future memories in her home. - 00:23–00:27 00:23–00:27 The ad shows the three-wick Flamingo Estate candle, then cuts to the woman sitting on the counter again while stating that how her house smells is super important. - 00:27–00:29 00:27–00:29 The ad shows the woman lighting another Flamingo Estate candle, and she smiles at the camera.

# Ad summary This ad showcases Flamingo Estate soaps. It features a variety of colorful soaps, demonstrating their use and highlighting their unique appearance. The ad aims to capture attention with visually appealing shots of the soaps in different settings. # Brand positioning Flamingo Estate positions itself as a luxury brand offering artisan soaps. The soaps are presented as visually unique and high-quality products, suggesting the brand values aesthetics and craftsmanship. The brand's presentation ignores category norms of mass-produced soaps by focusing on the unique cube design and natural ingredients. With the product displayed next to fruit, the brand is highlighting an organic, farm-to-table ethos. # Product The ad features cube-shaped soaps by Flamingo Estate. The soaps come in various colors and appear to be made with natural ingredients. The Flamingo Estate logo is embossed on each soap cube. The soaps are shown being used for handwashing and displayed in decorative settings. The different colors and textures suggest a variety of options and formulations, each designed for different scent profiles or skin types. The unique cube shape and artisanal presentation aims to overcome consumer hesitations about using mass-produced soap. # Visual style The ad has a polished, commercial aesthetic with a focus on clean visuals and smooth transitions. The production quality is high-end, with crisp, well-lit shots emphasizing the product's unique features. The pacing is consistent, with static shots and smooth transitions to emphasize the luxurious nature of the product. The edits and product actions are timed with subtle background music, enhancing the visual appeal. # Hooks Visual: 00:00–00:01: The shot features four Flamingo Estate soaps displayed in a silver bowl on a windowsill with an open window behind it, where greenery is visible. The soaps are cube-shaped and come in various colors, including dark gray, brown, and light gray. The windowsill is made of colorful marble. Lighting is natural. The camera is static, providing a clear view of the soaps and their setting. / 00:01–00:02: The shot focuses on a single yellow Flamingo Estate soap placed on a marble surface. The soap is cube-shaped with the brand name embossed on its surface. The marble surface has a swirling pattern of white, pink, and gray. Lighting is bright and diffused. The camera is static, providing a clear, top-down view of the soap. / 00:02–00:03: The shot features a red Flamingo Estate soap on a marble surface. The soap is cube-shaped with the brand name embossed on its surface. The marble surface has a swirling pattern of white, pink, and gray. Lighting is bright and diffused. The camera is static, providing a clear, top-down view of the soap. # Funnel stage Top of funnel (Awareness) # Pain points The ad solves the problem of using ordinary, mass-produced soaps that lack aesthetic appeal. The Flamingo Estate soaps offer a visually pleasing and unique alternative. # Value propositions - Unique cube-shaped soaps: Stand out from ordinary soaps. - Various colors and natural ingredients: Provide a premium and aesthetically pleasing cleansing experience. # Benefits - Cleansing - Aesthetic appeal - Unique design - High-quality - Artisan feel # Features - Cube-shaped soaps - Various colors - Embossed brand name - Natural ingredients # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing their product and brand aesthetic. # Storyline - 00:00–00:02 The ad begins with visually appealing shots of colorful cube soaps placed in an aesthetic setting near a window with greenery outside, immediately capturing the viewer's attention. - 00:02–00:03 The ad transitions to a close-up of the soap's texture and logo, providing a clear view of the brand and product details. - 00:03–00:04 The ad displays a hand washing with the Flamingo Estate soap, demonstrating the soap's function and its rich lather. - 00:04–00:06 The ad presents a tray full of neatly arranged cube soaps, reinforcing the theme of uniqueness and quality. - 00:06–00:07 The ad shows another hand washing scene, highlighting the soap's cleansing ability and skin-feel. - 00:07–00:08 The ad shows the soap in another decorative shot, reinforcing its aesthetic appeal. - 00:08–00:10 The ad shows the soap displayed alongside fresh fruit, indicating the organic or natural ingredients used to make it. - 00:10–00:11 The ad shows another hand washing scene, reinforcing the soap's functionality. - 00:11–00:13 The ad returns to decorative shots of the soap collection, highlighting the colorful variety available.

# Ad summary This ad features two Flamingo brand candles of different sizes. The ad aims to generate interest by highlighting the candle's popularity. # Brand positioning Flamingo is presented as a brand that creates desirable home fragrance products. The ad highlights the popularity of their candles, suggesting that they are a trending item. The brand aims to occupy a space in the consumer's mind as a provider of sought-after, high-quality candles. The brand's positioning is emotional, focusing on the desire to own a product that is currently popular. # Product The ad features Flamingo brand candles in two sizes. The candles are contained in clear glass jars with a dark base. The wax is a light green color. The larger candle has three wicks, while the smaller candle has one wick. The candles are presented as a desirable item that everyone is talking about, suggesting they are a trending product. The ad addresses the purchase barrier of uncertainty by implying that the candle is a popular and well-regarded product. # Visual style The ad has a studio-shot, highly polished production quality. The visual motif is a product-focused image with a dark background and dramatic lighting. The image treatment includes color grading to enhance the blue tones and create a moody atmosphere. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: Get the Candle everyone is talking about. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty when purchasing a new product. The ad implies that the candle is a popular and well-regarded product. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is presenting its candle as a popular and desirable product, aiming to attract new customers. # Storyline - The ad opens by highlighting the popularity of the Flamingo candle. The brand is telling the audience that this is a product that everyone is talking about, aiming to pique the viewer's interest and create a sense of FOMO.

# Ad summary This ad features Gracie Abrams showing the contents of her Chanel bag and discussing her favorite products. The first product that she reviews is the Flamingo Estate Manuka Rich Cream, noting it is good to use during the winter. # Brand positioning Flamingo Estate is presented as a purveyor of high-end beauty products. The brand aligns with a luxurious lifestyle. The customer should care because the brand has high-quality products that Gracie Abrams uses and recommends. # Product The Flamingo Estate Manuka Rich Cream is a beauty cream intended to moisturize skin in dry environments, particularly in the winter. The ad attempts to overcome the purchase barrier of the product being viewed as a niche product only for use in the winter by showing a well-known individual who uses the product. # Visual style The ad has a polished aesthetic. The editing is smooth with static shots. The production quality is polished commercial, which supports the intended tone. The pacing is moderate and stays consistent throughout the ad. There does not appear to be any audio-visual sync. # Hooks Spoken: Gracie Abrams: Flamingo Estate, Manuka Rich Cream, it's dry in the winter, big fan. Text overlay: Inside Gracie Abrams's Chanel Bag / VOGUE Visual: 00:00–00:01 Close up shot of Gracie Abrams from the chest up. She is holding a tube of Flamingo Estate Manuka Rich Cream. She is sitting on a purple couch with olive green pillows. She has dark brown hair and is wearing a white sweater. / 00:01–00:02 Close up shot of Gracie Abrams from the chest up. She is holding a tube of Flamingo Estate Manuka Rich Cream. She is sitting on a purple couch with olive green pillows. She has dark brown hair and is wearing a white sweater. / 00:02–00:03 Gracie Abrams is sitting on a couch with a Chanel bag next to her. She is holding a tube of Flamingo Estate Manuka Rich Cream. She is sitting on a purple couch with olive green pillows. She has dark brown hair and is wearing a white sweater. / 00:03–00:04 Extreme close up of Gracie Abrams as she holds the tube of Flamingo Estate Manuka Rich Cream next to her face. She is sitting on a purple couch with olive green pillows. She has dark brown hair and is wearing a white sweater. / 00:04–00:05 Close up shot of Gracie Abrams from the chest up. She is holding a tube of Flamingo Estate Manuka Rich Cream. She is sitting on a purple couch with olive green pillows. She has dark brown hair and is wearing a white sweater. # Funnel stage Consideration # Pain points The single most central frustration or problem the product is solving is dry skin. Gracie notes "it's dry in the winter." # Value propositions - The product contains manuka, which is known for its rich moisturizing properties, so this rich cream will work to moisturize dry skin. # Benefits - Good to use during the winter # Features - Manuka Rich Cream # Call to action None used. # Social proof - "big fan" – Gracie Abrams (Customer) # Point of view - Customer 100% – The ad is told from the POV of Gracie Abrams, a customer/influencer, giving her review of the product. # Storyline - 00:00–00:01 Gracie Abrams is sitting on a couch with a Chanel bag next to her. - 00:01–00:03 00:01–00:03 Gracie Abrams then holds up the Flamingo Estate Manuka Rich Cream product, noting it is for the winter. - 00:03–00:04 00:03–00:04 Gracie then holds the product closer to her face. - 00:04–00:05 00:04–00:05 Gracie then gives a review of the product, noting she is a big fan.

# Ad summary This ad uses UGC-style visuals with text overlays featuring quotes to highlight the product's key value propositions of scent and quality of Flamingo Estate's Green Goddess candle. # Brand positioning Flamingo Estate positions itself as a luxury lifestyle brand, offering high-quality home fragrance products. The brand emphasizes creating a sensory experience that evokes feelings of elegance, freshness, and escape from everyday life. The ad leverages customer testimonials and editorial mentions from high-end publications to reinforce the brand's status and desirability. # Product The ad showcases the Flamingo Estate Green Goddess candle. The candle is advertised through quotes as smelling "like heaven: elegant, idealized, fresh" and so good that someone "wanted to eat it." The candle evokes pleasant scents and experiences, such as making an "NYC apartment smell like my dream garden" or an "entire house smell wonderful." The ad addresses the purchase barrier of high price points by suggesting that it "saved $$$$$ over a return flight to Italy,", suggesting the candle provides a comparable sensory experience to traveling. # Visual style The ad uses a natural and slightly rustic aesthetic. The static shots and natural lighting give it a UGC feel, while the clean text overlays add a touch of sophistication. The editing is simple, relying on straightforward cuts between shots. The overall impression is understated and authentic, aligning with a brand that values natural ingredients and a relaxed lifestyle. # Hooks Text overlay: 00:00–00:02 “Smells like heaven: elegant, idealized, fresh.” Visual: 00:00–00:02 The shot is stationary and features a lit Flamingo Estate "Green Goddess" candle sitting on a weathered, white painted windowsill. The candle is in a dark green glass container with a white label. Sunlight filters through the green leaves and branches of plants visible outside the window, creating dappled shadows on the sill. The background is out of focus, with the greenery being illuminated by the sun. # Funnel stage Consideration # Pain points The ad implies that the high cost of travel prevents some people from experiencing certain scents and environments, highlighting the quote: “Saved $$$$$ over a return flight to Italy.” # Value propositions - Experience an elegant and fresh scent in your home. - Transform your space into a garden-like oasis. # Benefits - Smells like heaven: elegant, idealized, fresh - Makes my NYC apartment smell like my dream garden - Makes my entire house smell wonderful! # Features - Scented candle - Green Goddess scent # Call to action ONLY AVAILABLE AT FLAMINGOESTATE.COM # Social proof - “Smells like heaven: elegant, idealized, fresh.” – (Customer) - “Wanted to eat it, smelled so good.” – (Customer) - “Addicted. Even unlit, I want this near me.” – (Customer) - “Saved $$$$$ over a return flight to Italy.” – (Customer) - “Makes my NYC apartment smell like my dream garden.” – (Customer) - “Makes my entire house smell wonderful!” – (Customer) - Loved by VOGUE - Loved by GQ - Loved by goop # Point of view - Customer 75% – Customer quotes are displayed throughout the ad in text overlays. - Brand 25% – The brand uses its logo and product imagery to convey the overall messaging. # Storyline - 00:00–00:02 The ad opens with a static shot of the lit candle, showcasing its flame and container. - 00:00–00:02 00:00–00:02 The ad presents a quote highlighting the candle's scent as "elegant, idealized, fresh," conveying the sophisticated and desirable nature of the product. - 00:02–00:03 00:02–00:03 A second quote describes the candle as smelling "so good," suggesting an appealing and almost edible fragrance. - 00:03–00:05 00:03–00:05 A third quote relays that the candle is "addictive" even when unlit, positioning it as a constant source of comfort and pleasure. - 00:05–00:07 00:05–00:07 The ad introduces a quote that the candle "saved $$$$$ over a return flight to Italy," suggesting the candle provides a similar sensory experience to international travel at a fraction of the cost. - 00:07–00:09 00:07–00:09 The ad shows a quote highlighting the candle’s ability to transform an urban living space into a garden-like environment. - 00:09–00:11 00:09–00:11 Another quote praises the candle for making an "entire house smell wonderful!", highlighting its effectiveness. - 00:11–00:14 00:11–00:14 The ad transitions to editorial mentions, showcasing the candle's recognition in prestigious publications. - 00:14–00:16 00:14–00:16 The ad concludes with the Flamingo Estate logo and a call to action to shop online.

# Ad summary This image ad uses an image of a candle in a dark brown glass, paired with a stack of unripe tomatoes. The headline is a direct quote from Architectural Digest, calling out the unique smell of the candle. # Brand positioning Based on the Architectural Digest branding, this brand would like to be seen as reputable and high quality. The brand attempts to present a high-quality and sophisticated tone through the candle's design and its placement within the magazine. The brand aims to occupy the space of high-quality, unique, and sophisticated home scents. # Product The product featured is a candle inside of a dark brown glass. It is advertised as smelling like a tomato vine. The candle appears to be lit with a flame. The unique selling point is the unique smell of the candle, drawing attention to its similarity to a real tomato vine and the focus on fragrance accuracy. # Visual style The visual style of the ad mimics a photograph from a magazine, and the image leans into a high-end photography style, using natural lighting. The image is clean and the layout is simple and minimalistic, which contributes to a feeling of sophistication. # Hooks Headline: This Candle Smells Like A Tomato Vine More Than A Tomato Vine Does. # Funnel stage Consideration # Pain points None used. # Call to action None used. # Social proof - "This Candle Smells Like A Tomato Vine More Than A Tomato Vine Does." # Point of view - External source: The Architectural Digest logo and the "By Megan Wahn and Julia Harrison" text indicate that the point of view is coming from an external publication reviewing the product. # Storyline - The ad opens with the Architectural Digest logo, which helps establish the credibility of the product through association with a trusted publication. The magazine is telling the audience that this candle is a high-quality product worth investing in. - The next beat involves the headline, which highlights the candle's unique selling point, that the candle smells more like a tomato vine than a real tomato vine does. The magazine is telling the audience that this candle is unique and worth trying due to its accurate scent. - The ad uses an image of the product alongside unripe tomatoes, which reinforce the scent profile of the product. The brand is showing the audience what the candle is intended to smell like to reinforce the messaging.

# Ad summary This ad showcases the Flamingo Estate bar soap, highlighting its natural ingredients and handmade production. It emphasizes the soap's lather and cleansing properties through various close-up visuals. # Brand positioning Flamingo Estate positions itself as a luxury brand focusing on natural, high-quality ingredients. The ad highlights the handcrafted nature of the product, suggesting exclusivity and care. The branding aligns with a conscious lifestyle, emphasizing quality over mass production. It promotes a return to traditional methods in a way that feels contemporary and artisanal. The brand aims to occupy a space in the consumer's mind as a provider of premium, ethically made personal care items. # Product The featured product is a bar soap from Flamingo Estate, made with natural ingredients. It is presented as a cleansing product for the body, suitable for use in the shower or bath. The ad highlights the rich lather that the soap produces, suggesting a moisturizing and effective cleansing experience. It appears to be handmade and is presented as a square-shaped bar with the brand name embossed on its surface. The soap has an exfoliating texture due to visible particles within its composition. The soap appears in a variety of colors, including light blue, green, and gray, but the ad does not state that each is functionally different. # Visual style The ad features a blend of polished commercial and artisanal aesthetics. The editing style includes quick cuts between scenes. The production quality is high, with attention to detail in showcasing textures, colors, and product interactions. The ad maintains a consistent pace, enhancing the visual appeal and showcasing the brand's commitment to quality and craftsmanship. # Hooks Visual: 00:00–00:01: Close-up shot of a pair of hands lathering a square bar of gray speckled soap under running water. The soap has "FLAMINGO ESTATE" embossed on it. Water droplets and soap residue are visible on the reflective surface below. / 00:01–00:03: A high-angle, static shot of multiple bars of gray speckled soap, arranged in neat rows on a wooden shelf. Each bar has the "FLAMINGO ESTATE" logo embossed on it. The setting appears to be a production or storage area. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Handmade bar soap ensures a premium, artisanal product # Benefits - Lathers well # Features - Handmade - Bar soap # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand’s official perspective, showing the product's creation and use. # Storyline - 00:00–00:01 The ad begins with a demonstration of the Flamingo Estate bar soap being lathered under running water. - 00:01–00:03 Next, the ad transitions to show multiple bars of the Flamingo Estate soap, arranged neatly on a shelf, indicating the product's availability and handmade presentation. - 00:03–00:04 The ad shows a shirtless person in a shower lathering up their torso with the soap. This communicates that the soap is for full body use and shows the act of washing. - 00:05–00:06 The ad transitions to show the production of the Flamingo Estate soap being cut with a tool. This conveys the handmade approach to the product. - 00:06–00:07 The ad shows hands lathering a Flamingo Estate soap bar in water. This emphasizes the act of washing. - 00:07–00:08 The ad transitions to show a person splitting a soap bar into smaller bars with a mallet, communicating the handmade production. - 00:08–00:10 The ad shows close up of soap bar lathering up, indicating the quality of its ingredients. - 00:10–00:13 The ad concludes by displaying several neatly arranged bars of Flamingo Estate soap.

# Ad summary This ad showcases Flamingo Estate's Olive Oil Trio, highlighting the variety of flavors and the art of olive oil. The ad uses visual descriptions of each olive oil type to appeal to a sophisticated, culinary-focused audience. # Brand positioning Flamingo Estate is presented as a curator of gourmet experiences, emphasizing the artistry and quality of their olive oils. The brand seeks to occupy a space of elevated culinary sophistication, promoting a lifestyle that values nuanced flavors and the refined enjoyment of simple ingredients. It positions itself against mass-produced, generic olive oils by focusing on unique flavor profiles and high-quality production. The brand positioning is both functional, in terms of providing superior ingredients, and emotional, in terms of offering a luxurious sensory experience. # Product The featured product is the Olive Oil Trio, a curated set of three distinct extra virgin olive oils from Flamingo Estate. The set includes Heritage Extra Virgin Olive Oil, described as bright, green, and peppery; Heirloom Garlic Extra Virgin Olive Oil, noted for being golden and savory; and Spicy Guajillo Extra Virgin Olive Oil, characterized by its fruity heat, smoked pepper notes, and slow burn. Each olive oil comes in a 7.5 fl oz (250 ml) dark glass bottle with a minimalist label. The ad aims to convey the unique flavor profile of each oil, suggesting they are worth buying for their distinctive taste and culinary versatility. # Visual style The ad has a polished, minimalist aesthetic, aiming for a high-end commercial feel. Editing is smooth with static shots and gentle transitions, maintaining a consistent, slow pace of approximately 15 CPM. The visuals are synchronized with descriptive text overlays to enhance the presentation of each olive oil. # Hooks Text overlay: Olive Oil Trio / An invitation to taste the entire language of flavors. Visual: 00:00–00:01: A close-up shot reveals an open cardboard box divided into three sections, each holding a bottle of Flamingo Estate olive oil. The labels are visible, each with a unique design. Text overlay reads: "Olive Oil Trio. An invitation to taste the entire language of flavors." # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of using generic, uninspired olive oils that lack distinct flavor and culinary potential. By highlighting the unique flavor profiles of each oil in the trio, it suggests a solution for consumers seeking more refined and flavorful cooking ingredients. # Value propositions - The Olive Oil Trio offers a comprehensive tasting experience, inviting consumers to explore the diverse flavors and characteristics of high-quality olive oil. - Each oil provides a distinct culinary experience, enhancing various dishes with its unique flavor profile. # Benefits - Unique flavor profiles in each oil - High-quality extra virgin olive oil - Culinary versatility # Features - Heritage Extra Virgin Olive Oil: bright, green, peppery - Heirloom Garlic Extra Virgin Olive Oil: golden, savory - Spicy Guajillo Extra Virgin Olive Oil: fruity heat, smoked pepper, slow burn # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand’s perspective, showcasing their products and brand messaging through visual demonstrations and descriptive text overlays. # Storyline - 00:00–00:01 The ad opens by showcasing the Olive Oil Trio in its packaging. - 00:01–00:11 The ad transitions to showcasing each product in the Olive Oil Trio, accompanied by visual descriptions of each oil. - 00:11–00:14 The ad concludes with a display of the Flamingo Estate brand logo and a tagline emphasizing the art of olive oil.

# Ad summary This ad features a content creator showcasing Flamingo Estate's tomato-scented candle and hand soap. She highlights the sensory experience they offer, emphasizing the candle's ability to evoke a warm garden atmosphere and the hand soap's luxurious feel and lingering scent that transforms hand washing into a ritual. The ad aims to position these products as small upgrades that elevate the home environment. # Brand positioning Flamingo Estate is presented as a luxury home and personal care brand focused on transforming everyday routines into sensory experiences. The brand prioritizes high-quality ingredients and unique scents that evoke natural landscapes, as seen with the tomato-scented candle and hand soap. The brand occupies a space in the market for consumers who want to elevate their living spaces and routines with small, luxurious indulgences. Flamingo Estate emphasizes the emotional connection to nature, positioning itself as a brand that values sensory experiences and personal well-being through carefully curated products. # Product The ad features Flamingo Estate's Heirloom Tomato scented candle and hand soap. The candle is presented as a way to fill the room with a "warm, green, herbaceous" aroma, evoking feelings of being in a "sunny tomato field." The hand soap is described as having the same scent that carries through and is a luxurious product, from the "weight of the bottle" to the "richness of the lather" and the way the scent lingers, and makes "washing your hands feel like a ritual, not a chore." The vessels themselves are described as looking "amazing" on the counter, signaling that the products' visual appeal is part of its luxury offering. Together, these products are positioned as small upgrades that can transform the home into a "calmer" and "more grounded" space. # Visual style The ad has a polished UGC feel with a focus on natural lighting and warm tones. The editing style includes quick cuts and smooth transitions. The production quality is high, suggesting a professional or semi-professional approach to content creation. The pacing is moderate, with cuts timed to coincide with changes in subject matter or spoken lines. # Hooks Spoken: 00:00–00:13: The Heirloom Tomato scent from Flamingo Estate fills this room with warm, green, herbaceous. It's a vibe and I could totally picture myself right in the middle of the sunny tomato field, soaking it all in. Visual: 00:00–00:04: A hand strikes a match next to a Flamingo Estate candle. The candle is in a dark glass jar with a white label. Next to the candle is a small vase with hydrangeas in it, a matchbox, and a natural bristle dry brush. The background is a white subway tile wall and mosaic tile floor. / 00:04–00:13: Close up of the Flamingo Estate candle burning on a wooden stool. The camera angle is focused on the candle with the match box, vase with hydrangeas, and brush in the background. # Funnel stage Consideration # Pain points The ad highlights the mundane nature of everyday routines, presenting hand washing as a chore and the home lacking a sense of calm and grounding. "The weight of the bottle, the richness of the lather, the way the scent lingers. It makes washing your hands feel like a ritual not a chore." # Value propositions - The Heirloom Tomato scent transforms everyday routines into sensory experiences. - Luxury hand soap and candle product offers a warm and earthy aroma with natural ingredients. - The hand soap can make washing your hands feel like a ritual, and looks great on your counter. - The candle can make the home feel calmer and more grounded. # Benefits - The candle fills the room with "warm, green, herbaceous" scent. - Evokes feelings of being in a "sunny tomato field." - The scent carries through into the hand soap. - Washing hands feels like a "ritual not a chore." - The vessel looks "amazing" on the counter. - Makes the home feel "calmer and more grounded." # Features - Heirloom Tomato scent - Candle in a dark glass jar with a white label - Hand soap with weight of the bottle, richness of the lather, lingering scent. - Hand soap is in a silver bottle with mint green label. # Call to action None used. # Social proof - "I love how the scent carries through into the hand soap" – Female 1 (Customer) - "It's a vibe and I could totally picture myself right in the middle of the sunny tomato field, soaking it all in." – Female 1 (Customer) - "The weight of the bottle, the richness of the lather, the way the scent lingers. It makes washing your hands feel like a ritual not a chore" – Female 1 (Customer) - "My favorite little ritual just for me. I really look forward to" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a customer of Flamingo Estate, who is sharing her personal experience with the products. # Storyline - 00:00–00:04 The ad begins with a close-up shot of a hand lighting a Flamingo Estate candle with a match. - 00:04–00:13 The visual and audio transition into the candle burning, as the narrator introduces the Heirloom Tomato scent from Flamingo Estate. - 00:04–00:08 The narrator transitions to describing the scent, stating that it fills the room with a "warm, green, herbaceous" aroma and is a "vibe." - 00:08–00:13 The narrator describes the candle's sensory experience as taking you to a sunny tomato field, soaking it all in. - 00:14–00:19 The ad cuts to the narrator speaking directly to the camera, describing the candle's scent as smelling like a garden, warm and earthy, with fresh-picked tomatoes and herbs. - 00:19–00:23 The scene transitions to someone washing their hands with Flamingo Estate hand soap, while the narrator expresses loving how the scent carries through into the hand soap. - 00:23–00:31 The narrator picks up the hand soap and discusses its luxurious features: "the weight of the bottle, the richness of the lather, the way the scent lingers" transforming washing your hands into a ritual. - 00:31–00:37 The narrator concludes by stating that the vessels look amazing on the counter, and that it is a small upgrade. - 00:37–00:44 The ad cuts to the narrator holding up the candle and saying that it makes the home feel "calmer and more grounded," and that it's her "favorite little ritual just for me."

# Ad summary A woman sits in her bedroom to promote a candle and hand soap from Flamingo Estate. She describes each of the products' scents, ingredients, and design, and explains why she loves to use them. # Brand positioning Flamingo Estate is presented as a premium, artisanal brand focused on sensory experiences and luxurious everyday rituals. The brand emphasizes natural ingredients, such as avocado and olive oil, as well as distinct scents inspired by their California farm, particularly heirloom tomatoes and their leaves. Flamingo Estate occupies a space in the market that values both quality and thoughtful design, promoting a lifestyle that integrates beauty and pleasure into ordinary moments. # Product The Flamingo Estate Heirloom Tomato Candle is a scented candle that aims to capture the fresh scent of a summer garden, specifically inspired by heirloom tomatoes grown on their California estate. The scent profile focuses on the leaf and the vine rather than the fruit, creating a fresh, unexpected fragrance described as green, peppery, and herbaceous. The candle comes in a thick green glass container, which adds depth and character to any space. The hand soap is made with avocado and olive oil, leaving hands feeling soft after each use and turns hand washing into something intentional and special. # Visual style The ad has a casual, UGC feel. The video has static shots and smooth transitions. The production quality is simple, which makes it feel more authentic. # Hooks Spoken: Female 1: As soon as anybody walks through my door, these are the first two things that people notice. Visual: 00:00–00:02 A woman with light brown hair is centered in the frame, holding a candle in her left hand and hand soap in her right. She wears a light beige sweater, blue jeans, gold bracelets and rings, and stud earrings. She sits in front of a white bed and light gray wall. A wooden dresser is behind her on the left, and a white door is on the right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that using common everyday items can be a mundane chore. # Value propositions - The Flamingo Estate products turns something a little bit mundane to something that feels really intentional and special. - The candle adds so much depth and character to my space. # Benefits - Smell like a summer garden - Hands feel soft after every wash - Adds depth and character to my space - Feels really intentional and special # Features - Heirloom Tomato candle - Hand soap made with avocado and olive oil # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer enthusiastically sharing her love for the brand and products. # Storyline - 00:00–00:02 The creator holds a candle and hand soap from Flamingo Estate to introduce them. - 00:02–00:07 The creator states that the two products are the first things that people notice when they walk through her door and introduces the Heirloom Tomato candle and hand soap from Flamingo Estate. - 00:07–00:16 The creator states that the products smell like a summer garden and that the candle's scent is inspired by Roma heirloom tomatoes grown on Flamingo Estate's California estate, focusing on the leaf and vine. - 00:16–00:23 The creator describes the Heirloom Tomato candle's scent as fresh, unexpected, green, peppery, and herbaceous. - 00:23–00:28 She also loves the weight and design of the thick green glass the candle is held in. - 00:28–00:35 She says that every detail of the candle feels thoughtful and considered, adding that it adds depth and character to her space. - 00:35–00:41 The creator transitions to discuss the Flamingo Estate hand soap, stating that it is made with avocado and olive oil, leaving her hands feeling soft after washing. - 00:41–00:46 She loves how the hand soap turns a mundane task into something intentional and special. - 00:46–00:51 She concludes by sharing that using these products every day brings her so much joy and that she'll never not have them in her home.

# Ad summary This ad promotes a Flamingo Estate Green Goddess candle via a news article from Apartment Therapy, where Gwyneth Paltrow reveals it as her newest go-to candle. The visual elements feature the candle, the box the candle comes in, and pea plant tendrils in a stylized environment. # Brand positioning Flamingo Estate is presented as a luxury brand that is endorsed by celebrities. The brand is positioned in the lifestyle and home fragrance categories. The imagery suggests an earthy, natural brand aesthetic. # Product The product is a Flamingo Estate scented candle called Green Goddess. It comes in a dark olive green glass jar with a white label, as well as a bright green box. The candle is intended for scenting the home. The product name and packaging suggest a focus on natural or green-inspired scents. # Visual style The visual style is stylized and high-production, with a focus on lifestyle imagery. The dark background and shallow depth of field give it a modern, sophisticated look. The use of natural elements such as the pea plants around the candle gives an organic feel. # Hooks Headline: Gwyneth Paltrow Just Revealed Her Newest Go-To Candle and It's Everything You'd Expect # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Scented candle # Call to action None used. # Social proof - The headline is 'Gwyneth Paltrow Just Revealed Her Newest Go-To Candle and It's Everything You'd Expect', indicating that a celebrity uses and endorses the product. # Point of view - External source: The Apartment Therapy article functions as an objective news piece about the product's endorsement by a celebrity. - Brand: The product and packaging are being showcased, communicating the brand's aesthetic and product details. # Storyline - The ad begins with a news article from Apartment Therapy, as seen from a reader's perspective. This shows that a notable media outlet has covered the featured product, boosting the brand's credibility. - The article's headline is 'Gwyneth Paltrow Just Revealed Her Newest Go-To Candle and It's Everything You'd Expect.' From the brand's perspective, this highlights the celebrity endorsement and hints at the product's quality and appeal. - Finally, the ad visually showcases the Flamingo Estate candle and its packaging. This reinforces brand recognition while emphasizing the aesthetic appeal of the product, as the brand is presenting the visual of the product and packaging.

# Ad summary A woman is holding Flamingo Estate Heirloom Tomato candle and hand soap. She talks about how both of the products smell like a summer garden. The scent of the candle is inspired by the Roma Heirloom Tomatoes that are grown on their California estate. She explains that the scent is all about the leaf and the vine, not the fruit. She loves the weight of the thick green glass. Every detail feels really thoughtful and considered. The hand soap is made with avocado oil and olive oil so her hands feel soft after every wash. She loves that the brand turned something mundane into something that feels intentional and special. Using these products everyday brings her so much joy and she will never not have them in her home. # Brand positioning Flamingo Estate is presented as a purveyor of luxury home and body products with a focus on natural, high-quality ingredients. They are positioned as having a unique selling point due to their tomato-based products. The brand aligns with values of intentionality and transforming everyday routines into special experiences. They push against category norms by highlighting the unexpected nature of their tomato scent, focusing on the leaf and vine rather than the fruit. The brand positioning is both functional (e.g., the hand soap's moisturizing properties) and emotional (e.g., bringing joy and adding depth to one's space). # Product The Flamingo Estate Heirloom Tomato candle is presented as a luxury home fragrance item with a unique scent inspired by the Roma Heirloom Tomatoes grown on the brand's California estate. The candle's scent focuses on the leaf and vine of the tomato plant, described as fresh, unexpected, green, peppery, and herbaceous. The candle comes in a thick green glass container, which adds to the luxurious feel. The Heirloom Tomato hand soap is a cleansing product made with avocado oil and olive oil to ensure hands feel soft after each wash. The soap transforms the mundane task of hand washing into something that feels intentional and special. # Visual style The ad has a polished, natural aesthetic with soft lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The production quality is high, with a focus on showcasing the products clearly. The video maintains a consistent pacing, with the speaker delivering information at a moderate speed. # Hooks Spoken: 00:00–00:04 Everybody is talking about Flamingo Estate and it's 100% because of their tomato products. Visual: 00:00–00:04 A woman is centered in the frame against a neutral wall with a wooden dresser visible to the left and a blanket in the background on the right. She is holding a lit candle and hand soap from Flamingo Estate. # Funnel stage Consideration # Pain points The ad implies that everyday routines and products can be mundane and lacking in intentionality. “I just kind of love the way it turns something a little bit mundane to something that feels really intentional and special.” # Value propositions - Turns something mundane into something that feels intentional and special - Candle adds depth and character to your space - Hand soap provides moisturizing properties # Benefits - Both products smell like a summer garden - Scent inspired by Roma Heirloom Tomatoes grown on their California estate - Hand soap makes hands feel soft after every wash - Adds depth and character to the space # Features - Heirloom Tomato candle - Hand soap made with avocado oil and olive oil # Call to action None used. # Social proof - "Everybody is talking about Flamingo Estate and it's 100% because of their tomato products" – Female 1 (Customer) - "Using these two products everyday genuinely brings me so much joy and I will never not have them in my home." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and appreciation of the product. # Storyline - 00:00–00:04 00:00–00:04 Everybody is talking about Flamingo Estate and it's 100% because of their tomato products. - 00:05–00:10 00:05–00:10 This is the Heirloom Tomato candle and the hand soap from Flamingo Estate and they both literally smell like a summer garden. - 00:11–00:17 00:11–00:17 The scent is inspired by the Roma Heirloom Tomatoes that are grown on their California estate, but it's really about the leaf and the vine, not the fruit. - 00:17–00:22 00:17–00:22 So it feels fresh and unexpected. Think tomatoes hanging from freshly watered vines. - 00:22–00:35 00:22–00:35 It's green, peppery, herbaceous. I really love the weight of the thick green glass. Every detail of this candle feels really thoughtful and considered and it's the one that I always keep out because of the way that it adds so much depth and character to my space. - 00:35–00:46 00:35–00:46 The hand soap is also amazing. It's made with avocado oil and olive oil so my hands feel soft after every wash and I just kind of love the way it turns something a little bit mundane to something that feels really intentional and special. - 00:46–00:52 00:46–00:52 Using these two products everyday genuinely brings me so much joy and I will never not have them in my home.