How Thesis Advertises on Meta

# Ad summary This ad promotes Thesis supplements using humor by dramatizing the need for a cortisol remedy and the excitement of finding it on sale. It uses a POV format to show the emotional reaction to needing the product, and a quick visual style to keep viewers engaged. # Brand positioning Thesis is presented as a provider of supplements aimed at optimizing mental performance and overall brain health. The brand positions itself as offering tailored solutions to address specific needs like focus and stress. The ad leans into the cultural phenomenon of stress caused by high cortisol levels and seeks to provide a solution. Thesis aims to occupy a space in the consumer's mind as a provider that is both effective and accessible. # Product The product advertised is a remedy for high cortisol, presented as a supplement from Thesis. The ad humorously portrays the intense need for this remedy. The primary feature highlighted is its ability to address high cortisol levels, implied to reduce stress. The ad showcases a limited-time offer of 50% off, aiming to lower the purchase barrier and create a sense of urgency. # Visual style The ad has a UGC feel, with a clean and modern aesthetic. The editing style uses static shots. The pacing is relatively slow and deliberate. # Hooks Spoken: 00:00–00:05 [crying] Text overlay: 00:00–00:05 pov: sobbing bc a remedy to your high cortisol is 50% off Visual: 00:00–00:01 The shot features a background of a white surface decorated with flowers and twigs. A black text overlay reads, 'pov: sobbing bc a remedy to your high cortisol is 50% off.' In the foreground, a person in a gray pinstripe suit with a floral bow tie is looking downward with a sad expression. Then hands enter the frame pulling out a credit card from a black wallet. The camera is static. / 00:01–00:03 Close-up of the person's face, now with tears, conveying extreme sadness. The background elements remain the same, with the overlaid text still visible. The camera remains static. / 00:03–00:05 The person extends their arm, offering a credit card towards the camera. Behind the person, a label with 'Thesis' can be seen on a container, suggesting the advertised brand. The camera is static. # Funnel stage Middle of funnel # Pain points High cortisol levels causing stress and emotional distress. # Value propositions - A cortisol remedy at 50% off. # Benefits - Reduces stress # Features - Remedy for high cortisol # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the viewpoint of a relatable customer experiencing a strong emotional reaction. # Storyline - 00:00–00:05 00:00–00:05 A person is crying because the remedy for high cortisol is 50% off.

# Ad summary The ad features a male creator showcasing his transformation from being overwhelmed by household chores to being highly productive and focused, attributing the change to Thesis Clarity nootropic supplements. He shares a relatable scenario where his wife asks if he hired a housekeeper due to his sudden efficiency. The ad highlights the specific ingredients in Thesis Clarity and their benefits, provides social proof with a direct quote from his wife and a statistic about other users, and ends with a strong call to action to stop surviving and start thriving. # Brand positioning Thesis positions itself as a brand that offers a scientific and personalized approach to cognitive enhancement, specifically targeting mental performance and productivity. The brand aims to occupy the space of a personal 'dopamine optimizer' in the consumer's mind, helping individuals achieve sustained focus and energy. It aligns with values of self-improvement, efficiency, and peak performance, promoting a lifestyle where one can easily manage both personal and professional responsibilities without feeling exhausted. By focusing on optimizing 'dopamine' and offering specific ingredients, it subtly pushes against generic energy solutions and instead champions a more informed, functional approach to mental well-being. # Product The product featured is 'Thesis Clarity,' a nootropic supplement designed to provide 'sustainable all-day focus and energy.' It is presented as a personalized solution for individuals seeking to enhance their mental performance and overcome feelings of being overwhelmed or unproductive. The ad details several key ingredients and their specific benefits: 'CDP Choline at 250mg for attention and mental drive,' 'Lion's Mane at 500mg for memory and learning,' and 'Panax Ginseng for sharper focus.' Additionally, it contains 'Vitamin B6 and 7,8 DHF.' The product comes in capsule form, packaged in individual sachets labeled 'Clarity' and stored in a small, frosted, clear container with a weekly dosage lid. The ad implies it's for anyone feeling bogged down by daily tasks, struggling with focus, or wanting to reclaim their time and productivity. The core USP is its ability to 'optimize dopamine' and provide 'sustainable all-day focus and energy,' allowing users to 'stop surviving, start thriving' and achieve a highly organized and productive life. # Visual style The visual style is a hybrid between polished UGC and a casual commercial. It features a bright, clean, and modern aesthetic, primarily utilizing natural lighting or well-distributed artificial light to create a fresh and inviting atmosphere. The editing rhythm is dynamic, characterized by quick cuts between scenes (average 1-2 seconds per shot), maintaining a fast pace that reflects the theme of productivity and efficiency. Visual motifs include recurring shots of the creator in his home (kitchen, desk, laundry area) and close-ups of the product. The camera work is mostly stationary and tripod-mounted for stable, clear shots, but includes some handheld close-ups for product interaction, adding to the UGC feel. There's a strong audio-visual sync, with cuts and on-screen text appearing precisely timed to the narrator's spoken words, enhancing clarity and impact. # Hooks Spoken: My wife asked if I hired a housekeeper. Nope. Just fixed my dopamine. Text overlay: MY WIFE / HOUSEKEEPER. / NOPE. / JUST FIXED MY DOPAMINE Visual: A wide-angle shot from inside a top-loading clothes dryer shows a man from the chest up, smiling widely as he loads white laundry into the drum. He has short, light brown hair, a short beard/mustache, and is wearing a black t-shirt. The dryer drum is white, and the interior is a textured beige-orange. The background is a bright, well-lit room, possibly a laundry room or bathroom, with a white doorframe visible. The camera is stationary and at a low angle, giving a first-person perspective from the laundry's point of view. / A full-screen shot of a deep red, solid color background, with white text in the center. / A wide-angle shot from inside the dryer, identical to the first shot, shows the man still smiling and actively pulling white laundry out of the drum. His movement is quick and efficient. The same setting and camera angle are maintained. There's a quick cut to this shot. / The shot remains the same, inside the dryer, as the man continues to efficiently remove laundry, smiling. He looks energetic and focused on the task. # Funnel stage Consideration # Pain points The central pain point the product is solving is the feeling of being overwhelmed, lacking focus and energy, and struggling to complete daily tasks effectively. This is signaled by the wife's implied disbelief at the husband's productivity, the visual of a tired woman, and the creator's past experience: 'She's exhausted just thinking about it.' and 'Two years ago, housework destroyed me for the entire weekend.' # Value propositions - Optimized my dopamine and everything changed. - Gave me back sustainable all-day focus and energy. - OWN YOUR MIND RECLAIM YOUR TIME. - Stop surviving, start thriving. # Benefits - attention - mental drive - memory - learning - sharper focus - sustainable all-day focus and energy - living more focused, productive lives # Features - CDP Choline at 250mg - Lion's Mane at 500mg - Panax Ginseng - Vitamin B6 - 7,8 DHF - Third party tested # Call to action Stop surviving, start thriving. # Social proof - My wife asked if I hired a housekeeper. # Point of view - Customer 70% – The majority of the video is narrated by the male creator, sharing his personal experience, transformation, and direct testimonials about using the product. - Brand 30% – Specific product details, ingredient benefits, testing claims, and the overarching call to action are delivered by the creator speaking directly to the camera, representing the brand's message. # Storyline - 00:00–00:01 The video opens with a shot from inside a dryer, showing a man loading laundry. He narrates about his wife asking if he hired a housekeeper, setting up the premise of his newfound productivity. - 00:01–00:04 The scene cuts to a solid red background with text, then back to the man continuing to remove laundry from the dryer. He emphatically states 'Nope. Just fixed my dopamine,' immediately introducing the core solution and its unexpected nature, creating intrigue. - 00:04–00:06 The man walks into his clean kitchen, passing by his phone left untouched on the counter. He explains his Saturday morning routine: 'Saturday morning, I don't touch my phone,' establishing a disciplined and productive start to his day, which is a stark contrast to typical weekend habits. - 00:06–00:07 The man is shown meticulously cleaning his kitchen counters, visually demonstrating one aspect of his efficiency. This reinforces the idea that he is actively tackling household tasks. - 00:07–00:09 He is then seen reorganizing items in his garage, further illustrating his comprehensive productivity. This shows his ability to manage various types of tasks, not just cleaning. - 00:09–00:11 The man is shown folding laundry with precision. The narration emphasizes 'laundry folded and actually put away,' highlighting the completion and organization of chores, not just their initiation. - 00:11–00:14 He then stands in his kitchen, gesturing proudly around the clean space, stating, 'By noon, the house looks like someone else lives here.' This conveys a sense of extreme transformation and pride in his accomplishments, suggesting an almost unbelievable level of efficiency. - 00:14–00:16 The man is at his desk, typing with a satisfied smile. He casually mentions, 'Emails cleared by 2 PM,' extending his productivity beyond household chores to professional tasks, implying a holistic improvement in his daily output. - 00:16–00:21 The creator directly addresses the camera, recounting his wife's amazed reaction: 'My wife comes home. 'Did you really do all that this morning? You're not even tired.'' This acts as social proof and a relatable scenario, validating his productivity through an external observer. - 00:21–00:25 A woman is shown looking exhausted, with text stating 'She's exhausted just thinking about it.' This visual juxtaposition highlights the pain point the product addresses – the common feeling of being overwhelmed and tired – and contrasts it with the creator's energized state. The creator then mentions their ages for relatability. - 00:25–00:29 Returning to the camera, the creator states, 'I told her the truth. I optimized my dopamine and everything changed.' This directly connects his transformation to the product's underlying mechanism, positioning it as a scientific solution. - 00:29–00:32 The video shows quick cuts of the man from two years ago: wiping a counter half-heartedly and yawning in a mirror, with text indicating 'Two years ago, housework destroyed me for the entire weekend.' This provides a clear 'before' scenario, emphasizing his past struggles and making his current productivity even more impactful. - 00:32–00:35 Hands pour Thesis Clarity capsules from a sachet into a cup. The narration directly states, 'Thesis Clarity gave me back sustainable all-day focus and energy.' This is the explicit introduction of the product as the solution. - 00:35–00:37 The creator is shown smiling genuinely at his desk, then performing kettlebell jumps in a gym. These visuals demonstrate the 'focus and energy' benefits of the product in both mental and physical contexts. - 00:37–00:39 A close-up of the capsules is shown against grass, while the creator lists the first ingredient: 'CDP Choline at 250mg for attention and mental drive.' This provides specific, science-backed details about the product's composition and its functional benefits. - 00:39–00:41 The creator is back at his desk, typing, continuing the list of benefits. This integrates the product details into a relatable work scenario. - 00:41–00:43 Another close-up shot features the pills and packaging, as the creator details the next ingredient: 'Lion's Mane at 500mg for memory and learning.' This reinforces the scientific approach and expands on the cognitive benefits. - 00:43–00:45 The creator is seen writing in a notebook, visually connecting the ingredient benefit to a practical activity like learning. This illustrates the real-world application of the product. - 00:45–00:47 He is then shown working at a computer, and the narration adds 'Panax Ginseng for sharper focus.' This continues the ingredient breakdown, emphasizing a key desired outcome. - 00:47–00:50 The close-up of the pills returns, listing the remaining ingredients: 'Plus Vitamin B6 and 7,8 DHF.' This completes the overview of the product's active components. - 00:50–00:52 The creator once again addresses the camera, sharing his wife's desire for the product: 'She said, 'I need whatever you're taking.'' This serves as a powerful, direct testimonial, indicating the product's noticeable impact on his life. - 00:52–00:54 The creator, speaking to the camera, reflects on his past self: 'I used to be on top of stuff like this.' This reinforces his personal transformation and positions him as a credible, relatable figure who understands the struggle. - 00:54–00:56 A hand shakes the container of pills against a grass background, while the creator states, 'Third party tested, 30-day guarantee.' This addresses potential skepticism and builds trust through quality assurances and a risk-free offer. - 00:56–00:57 The container of pills is shown again, with the added tagline 'OWN YOUR MIND RECLAIM YOUR TIME.' This serves as a strong value proposition and call to action, encapsulating the ultimate benefit of the product. - 00:57–01:00 In the final scene, the creator speaks to the camera, emphasizing the broader impact: 'Over half a million people living more focused, productive lives.' This provides significant social proof, scaling up his individual experience to a community of successful users. - 01:00–01:03 The creator concludes with a powerful, aspirational call to action: 'Stop surviving, start thriving.' This emotionally charged statement summarizes the ultimate desired outcome and inspires viewers to take action.

# Ad summary In the style of a facetime call to his mother, a man shares how Thesis Clarity has helped with his executive dysfunction. # Brand positioning Thesis is presented as a company that offers nootropics that target specific nutrients that your brain may need to prioritize and complete tasks. Thesis is presented as a solution for executive dysfunction to improve productivity and organization. # Product Thesis Clarity is a nootropic supplement made to target specific nutrients that may be needed in the brain. The product is displayed in individual stick packs. The presenter has been using the product for 60 days and claims it has improved his ability to focus. He states that Thesis Clarity has helped him with executive dysfunction. Thesis Clarity is suggested as a solution to increase focus, prioritize tasks, and improve organization. # Visual style This ad has a natural visual style, mimicking a facetime call. The lighting is natural and the production quality is UGC. The cuts are static with smooth transitions. The pacing is conversational. # Hooks Spoken: 00:00–00:03 Mom, I've been trying to call you and I know that you're not answering me but I finally went to the dentist, okay? Text overlay: 00:00–01:08 My Idiot Son / 00:00–01:08 FaceTime Visual: 00:00–00:03 The shot is a close up of a man’s face as if he is on a facetime call. His face is centered and he is wearing a blue and white striped polo shirt. Behind him is a cream-colored wall and 2 posters. There are facetime buttons at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The man states that he always has 40 things going on in his mind at once, and that he's lazy # Value propositions - It's a nootropic that literally targets those nutrients I was talking about in your brain. - Thesis targets specific nutrients that may be needed in the brain. # Benefits - I organized my closet - I even filed my taxes mom # Features - targets those nutrients I was talking about in your brain. # Call to action Please call me back mom. # Social proof - He said that it wasn't laziness. I guess his wife is some neurological doctor and she said it was executive dysfunction. - But apparently his wife gave him a ton of these packets of Thesis Clarity and he said that it's a no brainer you need to take it. - The man says it's not that it saved his life, but it kind of did. # Point of view - Customer 100% – The entire video is told from the perspective of a man on a facetime call. # Storyline - 00:00–00:02 A man is making a facetime call to his mom. - 00:02–00:05 He states that he finally went to the dentist, after 11 months. - 00:05–00:10 He explains his tardiness by saying that he found the reason why he is lazy. - 00:10–00:16 He states that he always has 40 things going on in his mind at once, which prevents him from being able to go to the dentist. - 00:16–00:25 He then explains that the dentist told him that it may not be laziness, but executive dysfunction. - 00:25–00:32 The dentist explained that the brain needs certain nutrients to prioritize tasks and that most people are running on fumes without even knowing it. - 00:32–00:37 The dentist asked him if he had taken nootropics before. The man states that he didn't even know what they were. - 00:37–00:44 The man states that the dentist's wife gave him packs of Thesis Clarity and that the dentist said that it was a no brainer and that he needs to take it. - 00:44–00:47 The man explains that Thesis Clarity targets those nutrients that he was talking about in the brain. - 00:47–00:50 The man shows the pack of Thesis Clarity and states it is his third packet and that he has been taking it for the past 60 days. - 00:50–00:54 The man says it's not that it saved his life, but it kind of did. - 00:54–01:03 He then states that he dragged himself to the dentist because his mother hasn't called him back, but since taking Thesis Clarity, he organized his closet and filed his taxes. - 01:03–01:08 He begs his mother to call him back, promising that Thesis is helping him so much.

# Ad summary This ad promotes Thesis nootropics through a split-screen comparison of unproductive habits versus efficient, focused work routines, showcasing the supplement's benefits for boosting focus, energy, and a flow state. # Brand positioning Thesis is presented as a brain-boosting supplement brand designed for high-achievers seeking to optimize their cognitive performance and productivity. The brand positions itself as an alternative to traditional caffeine-based solutions, offering a scientifically-backed formula to enhance focus, energy, calm, and sharpness. Thesis differentiates itself by targeting neurotransmitters and hormones, promising a more effective and sustained cognitive boost compared to instant coffee or other conventional stimulants. Thesis emphasizes its dedication to helping individuals "own your mind," pushing against the norm of relying on quick fixes and instead offering a long-term solution for cognitive enhancement. # Product Thesis is marketed as an all-in-one dietary supplement designed to boost focus, energy, calm, and sharpness. The product comes in capsule form and is presented as an alternative to instant coffee, providing both energy and an IQ boost for achieving a flow state. Thesis is designed for adults and suggests taking two capsules daily. The featured Thesis “Clarity” formula includes ingredients such as Vitamin B6, Lion’s Mane Extract, Citicoline, Panax Ginseng Extract, and Caffeine. The brand claims the formula was tested with 9 years of research and targets neurotransmitters and hormones. The ad addresses the challenge of brain fog and lack of concentration, promoting Thesis as the solution for those seeking sustained clarity, motivation, and cognitive stability. # Visual style The ad uses a split-screen format to visually compare and contrast different routines, creating a sense of aspiration and direct comparison. The editing style is fairly quick with a moderate number of cuts per minute, with moments synced to the audio. The production quality is a hybrid of polished and UGC, with the split-screen sections feeling more casual and the testimonial sections appearing more professionally shot. The use of text overlays is constant, highlighting key benefits and reinforcing the ad's message. # Hooks Spoken: 00:18–00:20: The Top 1% don't do it alone. Visual: 00:18–00:20: The woman is now wearing a black suit and white earbuds. She says, “The Top 1% don't do it alone.” She is now in a tall office building. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking focus, energy, calm, and sharpness. "I’m tired & jittery". # Value propositions - All in one supplement that boosts focus, energy, calm, and sharpness. - An alternative to coffee that also gives you an IQ boost and flow state. - Contains 9 years of research and targets neurotransmitters and hormones. # Benefits - Boost my focus - Boost my energy - Boost my calm - Boost my sharpness - Energy - IQ boost - Flow state # Features - All in one supplement - Targets your neurotransmitters and hormones - Generate fresh neurons - Strengthen connections # Call to action Try at takethesis.co # Social proof - "I love Thesis because it helps boost my focus, energy, calm, and sharpness" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented through the lens of a customer sharing her routine and experience with the product. # Storyline - 00:00–00:05 The ad starts with a split-screen, contrasting a "mediocre" morning routine with that of the "Top 1%". On the top, a woman repeatedly hits snooze on her phone, while below, another rises promptly and opens the blinds. This comparison sets the stage for the productivity theme. - 00:05–00:06 The split-screen continues, now showing the woman on top applying makeup distractedly with visible stress, contrasting with the woman below calmly thinking about her top priorities and applying makeup in a more focused manner. This visual suggests that the 'mediocre' routine leads to stress and distraction, while the 'top 1%' routine promotes calmness and intention. - 00:06–00:08 The comparison highlights the two women preparing their morning beverages, with the 'mediocre' side hastily preparing instant coffee, while the 'Top 1%' woman prepares a Thesis supplement. This directly contrasts the old way of doing things versus the new solution. - 00:09–00:11 The 'mediocre' routine forgets water, spilling coffee, while the 'Top 1%' woman confidently takes a Thesis supplement with water. This underscores the idea that the 'mediocre' routine is chaotic, while the 'top 1%' routine is well-balanced and composed. - 00:11–00:16 The split-screen moves to a work setting where the 'mediocre' individual eats M&Ms and appears tired, while the 'Top 1%' woman has her meeting notes pre-planned. The contrast here illustrates the difference between being unprepared and relying on sugar versus being organized and ready for the day. - 00:16–00:18 The 'mediocre' individual appears tired and jittery, while the 'Top 1%' woman is ready for the day. This contrast suggests the long-term effects of the contrasted habits on energy levels and work readiness. - 00:18–00:24 The ad then transitions to testimonial-style footage where the woman now says that the "top 1% don't do it alone", then promotes Thesis, describing how it helps boost focus, energy, calm, and sharpness. This section delivers the brand's key selling points and positions the product as the reason she can maintain her high-performance lifestyle. - 00:24–00:29 The woman then says to “forget coffee, this is like energy, an IQ boost, and flow state, in an all in one supplement.”, positioning Thesis as an elevated alternative to caffeine. - 00:30–00:37 The presenter then describes the formula's 9 years of research and its ability to target neurotransmitters and hormones, along with the benefits of generating fresh neurons and strengthening connections. The information provided validates Thesis as a researched product. - 00:37–00:41 She concludes by asserting that there's really nothing on the market like it and encourages viewers to try it at takethesis.co. This section ends with a clear CTA.

# Ad summary This ad targets the eldest daughter of a family, who takes on a lot of responsibility and stress. The ad suggests Thesis Clarity as a solution to help them take a break and boost their energy. # Brand positioning Thesis Clarity is presented as a brand that caters to individuals who are stressed, overworked, and running on caffeine. The brand positions itself as a provider of a break and an energy boost, implying it is a solution for those who juggle multiple responsibilities and experience stress. The brand aims to occupy a space in the consumer's mind as a go-to product for relaxation and revitalization, targeting those who take on the role of caretaker and provider. The brand aligns with a lifestyle of productivity and responsibility, while also promoting the need for self-care and relaxation. The brand's positioning is functional (providing a break and energy boost) and emotional (offering relief from stress). # Product Thesis Clarity is presented as a product designed to provide a break and a boost to individuals, specifically targeting the eldest daughter archetype who juggles everything, cleans up after everyone, stresses out, and runs on caffeine. The ad does not explicitly state what the product is or how it works, but it is implied to be something that can provide relaxation and energy. The ad addresses the purchase barrier of feeling guilty about taking a break, by suggesting that even the most responsible individuals deserve a moment of respite. The USP is clearly the dual benefit of relaxation and energy boost, tailored to those with high-stress lifestyles. The ad is telling the viewer that Thesis Clarity is worth trying because it acknowledges their hard work and offers a solution for their need for a break. # Visual style The ad has a clean, bright aesthetic with a natural lighting. The editing style consists of static shots. The production quality is a hybrid between a UGC feel and a polished commercial. The pacing is consistent and moderate. There is no clear audio-visual sync. # Hooks Text overlay: 00:00–00:22: Every family has THAT eldest daughter - / 00:00–00:22: the one juggling everything, cleaning up after everyone, stressing out, running on caffeine. She deserves a break and a boost from Thesis Clarity Visual: 00:00–00:03: A woman stands facing away from the camera in front of a window with white curtains in a room with a white chair and a grey basket. The woman has long dark hair, wears a black shirt, and white pants. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of being overwhelmed and stressed due to the responsibility of taking care of everyone and everything. This is implied through the visuals of the woman cleaning, carrying boxes, and setting the table, combined with the text overlay stating that she is "juggling everything, cleaning up after everyone, stressing out, running on caffeine." # Value propositions - Provides a break for the one juggling everything - Provides a boost from Thesis Clarity for the one running on caffeine # Benefits - She deserves a break - She deserves a boost from Thesis Clarity # Features - Provides a break - Provides a boost # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the perspective of someone who is potentially using the product and dealing with family responsibilities. # Storyline - 00:00–00:17 00:00–00:17: A woman is shown performing various tasks around the house, including opening curtains, putting away a rice cooker, taking out trash, putting away blankets, carrying boxes, setting the table, and cleaning up a living room. This conveys the message that she is busy and responsible for many household tasks. - 00:17–00:22 00:17–00:22: The woman is now at a desk with a laptop, a water bottle, and a small meal. She picks up a drink and sips it. This conveys a sense of taking a break from the household chores.

# Ad summary This ad promotes Thesis Stress Reset. The ad features a woman in her kitchen who shares that she has been stressed due to being a mom and working. She mentions that due to this stress, she puts on deodorant at least three times a day. She says she was embarrassed about having to carry deodorant in her purse to avoid sweating through her shirts. She mentions that she has found that Thesis Stress Reset is very helpful. She takes it in the morning, and it has adaptogens that turn off the sympathetic nervous system and turns on the parasympathetic nervous system, meaning her flight or fight system is off, and the rest and digest system is on. She states that Thesis Stress Reset has freed up a lot of room in her purse, and she appreciates not having to sweat through every exam or meeting and that she doesn’t stink anymore. # Brand positioning Thesis is presented as a brand providing a solution for managing stress-related symptoms, particularly excessive sweating and body odor. The brand aims to occupy a space in the consumer's mind as a provider of functional solutions for stress management, focusing on the underlying causes rather than just masking the symptoms. The brand values and promotes a lifestyle of confidence and freedom from the inconveniences associated with stress. Thesis pushes against category norms of traditional deodorants and antiperspirants by offering a supplement-based approach to managing stress responses. The brand positioning is functional, emphasizing the product's ability to regulate the nervous system and reduce physical symptoms of stress. # Product Thesis Stress Reset is a dietary supplement designed to manage stress-related symptoms, particularly excessive sweating and body odor. It contains adaptogens that help regulate the nervous system by turning off the sympathetic nervous system (fight or flight response) and turning on the parasympathetic nervous system (rest and digest). This helps to reduce cortisol levels, which are associated with increased sweating and body odor. The product is for people who experience stress-related sweating and body odor, particularly those who are constantly stressed due to factors like work or motherhood. The USPs of Thesis Stress Reset include its ability to address the root cause of stress-related symptoms, its convenience (taken in the morning), and its potential to free up space in one's purse by eliminating the need for carrying deodorant. The ad shows the product being taken in the morning as part of a daily routine, addressing the purchase barrier of inconvenience. By managing the body's stress response, Thesis Stress Reset aims to provide a more natural and holistic approach to managing stress-related symptoms, making it worth trying for those seeking an alternative to traditional deodorants and antiperspirants. # Visual style The ad has a UGC aesthetic, giving it a casual and relatable feel. The editing style features quick cuts and static shots, which are timed to the music and voiceover, creating a dynamic viewing experience. The production quality leans towards a polished commercial look, but the at-home setting and the presenter’s conversational style make it feel more personal and less staged. The pacing is consistent, maintaining a moderate rhythm throughout the ad. # Hooks Spoken: 00:00–00:02 Being stressed out makes me smell really bad. Text overlay: 00:00–00:03 Does stress make you smell bad? 😫 Visual: 00:00–00:17 A woman stands in a kitchen. She is holding a container of what looks like oatmeal. She is pouring it into a red bowl. She is using a pink spatula. There are various items on the counter including another container, a red bowl, pink bowl, and some flowers. The cabinets are wooden. There is a stainless steel microwave above the stove. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the embarrassment and inconvenience of having to constantly carry deodorant to manage stress-related sweating. "I have always been embarrassed that I have to carry deodorant in my purse in order to not sweat through my shirt." # Value propositions - Stress Reset freed up a lot of room in my purse # Benefits - Turns off your sympathetic nervous system and turns on your parasympathetic nervous system - Frees up a lot of room in my purse, I no longer have to carry deodorant around with me everywhere - I don't have to sweat through every exam or meeting plus I don't stink anymore # Features - Contains adaptogens # Call to action None used. # Social proof - "I take it in the morning, and it has adaptogens that turn off your sympathetic nervous system and turn on your parasympathetic nervous system aka your flight or fight system is off and your rest and digest system is on." – Female 1 (Customer) - "For me Stress Reset freed up a lot of room in my purse, I no longer have to carry deodorant around with me everywhere" – Female 1 (Customer) - "I am so appreciative that I don't have to sweat through every exam or meeting plus I don't stink anymore which is always a plus." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their personal experience and the benefits they've gained from using the product. # Storyline - 00:00–00:02 00:00–00:02 Being stressed out makes me smell really bad. - 00:02–00:12 00:02–00:12 And if you're constantly stressed like I am, I'm a mom, I work, then you're probably also putting on deodorant at least three times a day. - 00:12–00:18 00:12–00:18 And the reason for that is is because stress increases cortisol, and cortisol activates your sympathetic nervous system. - 00:18–00:26 00:18–00:26 aka your fight or flight or your danger response and what does your body do when it believes it's in danger, it sweats a lot. - 00:26–00:28 00:26–00:28 It's also why you lose your appetite. - 00:29–00:35 00:29–00:35 I have always been embarrassed that I have to carry deodorant in my purse in order to not sweat through my shirt. - 00:36–00:42 00:36–00:42 But one thing that I have found to be really helpful is this thing called Stress Reset by Thesis. - 00:42–00:56 00:42–00:56 I take it in the morning, and it has adaptogens that turn off your sympathetic nervous system and turn on your parasympathetic nervous system aka your flight or fight system is off. - 00:56–01:02 00:56–01:02 And your rest and digest system is on, for me Stress Reset freed up a lot of room in my purse, I no longer have to carry deodorant around with me everywhere. - 01:02–01:11 01:02–01:11 And I am so appreciative that I don't have to sweat through every exam or meeting plus I don't stink anymore which is always a plus.

# Ad summary This ad is about a product that helps people who are anxious and run on caffeine. The ad features a woman who drinks a large beverage while standing outside, implying she is one of the target customers for the product. # Brand positioning Thesis is presented as a solution for individuals who are highly active, possibly to the point of burnout. The brand appears to market to those who work in demanding fields like nursing and are looking for ways to manage their anxiety and energy levels without relying on excessive caffeine. The brand positions itself as a provider of clarity, appealing to consumers who value productivity and mental well-being. The brand may be pushing against category norms by providing a more balanced solution for those who require focus but want to avoid the negative effects of too much caffeine. The brand's positioning seems functional, focusing on performance and clarity. # Product Thesis Clarity is designed for individuals who are anxious, dependent on caffeine, sleep-deprived, and working in demanding jobs such as nursing. The ad does not explicitly state what the product is, but it implies that it is a solution to manage anxiety and reduce dependency on caffeine, while maintaining clarity and focus. Thesis Clarity addresses the purchase barriers by presenting itself as a viable option for those who struggle with the demands of their stressful lives and are looking for a balanced and effective alternative to caffeine. # Visual style The ad's aesthetic is casual and appears to be shot in natural light. The production quality is UGC feel, with a handheld camera providing a personal touch. The pacing is slow, with static shots that emphasize the text overlay and the woman's presence. There is no clear audio-visual sync. # Hooks Text overlay: 00:00–00:07: Every family has a daughter who / 00:00–00:07: is anxious, runs on caffeine, / 00:00–00:07: sleeps 5 hours a day, / 00:00–00:07: works in nursing, / 00:00–00:07: and needs to try Thesis Clarity Visual: 00:00–00:03: The shot is taken from inside of a car. The foreground shows the car's dashboard, and the background features a woman standing outside of a building, drinking from a large, clear, iced beverage. She has long brown hair, is wearing sunglasses and a brown top and long white skirt, and carrying a purse on her shoulder. The building has large windows with the words "RADIATE KINDNESS" printed on them. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle of individuals who are anxious, reliant on caffeine, sleep-deprived, and working in demanding jobs. "Every family has a daughter who is anxious, runs on caffeine, sleeps 5 hours a day, works in nursing." # Value propositions - Thesis Clarity is a solution to manage anxiety and reduce caffeine dependency, providing a balanced and effective alternative for those in stressful lives. # Benefits - Implied benefits include anxiety management and caffeine reduction while maintaining clarity and focus. # Features - Product is called "Thesis Clarity" # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's message through direct text overlay, showcasing a specific target audience and promoting Thesis Clarity. # Storyline - 00:00–00:06 The ad begins with a wide shot of a woman standing outside of a building with an iced beverage. Text overlay that describes a very specific type of person appears on screen. - 00:06–00:07 The camera zooms in closer to the woman who smiles and waves to the camera while holding her drink.

# Ad summary The ad features a woman discussing how her executive dysfunction impacts her ability to start tasks. She introduces Thesis Clarity to help support dopamine signaling, allowing her to start tasks instead of overthinking. # Brand positioning Thesis is presented as a brand that understands and supports individuals with neurodivergent conditions such as executive dysfunction. The brand aligns with values of self-acceptance and empowerment, encouraging customers to seek support rather than feel shame for their struggles. Thesis offers functional solutions designed to address specific cognitive needs. # Product Thesis Clarity is positioned as a supplement designed to support healthy dopamine signaling, which the ad claims helps individuals with executive dysfunction get "unstuck" and start tasks. The product is presented as a solution for those who struggle to initiate activities due to overthinking or feeling stuck. The product is packaged in a tube; one tube is poured into a clear glass with the Thesis logo. Thesis is positioned as a worthwhile product to try based on its money-back guarantee. # Visual style The ad has a clean, bright aesthetic with soft lighting and pastel colors. It mimics a UGC format, incorporating quick cuts and transitions to maintain a consistent pace. The editing style supports the conversational and relatable tone, with visuals timed to match the spoken content. # Hooks Spoken: Female 1: I thought I was lazy for years, turns out it was just executive dysfunction. Text overlay: 00:00–00:03: You're not lazy but you do have... Visual: 00:00–00:03: A medium shot of a fair-skinned woman with long brunette hair. She is sitting on a white couch holding a large white mug with a floral design and looking at her phone. She is wearing a pink floral top and a light blue jacket. Next to her is a desk with makeup and tweezers. There is a lamp in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of executive dysfunction, where the brain knows what to do but the body feels stuck. "Your brain knows exactly what to do but your body feels stuck." # Value propositions - Supports healthy dopamine signaling so you can actually start instead of overthinking. - With a money back guarantee Thesis is worth trying. # Benefits - Helps me get unstuck - So I can actually start instead of overthinking # Features - Supports healthy dopamine signaling # Call to action None used. # Social proof - "Thesis Clarity helps me get unstuck" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:03 The woman is sitting on her couch using her phone, addressing the audience about executive dysfunction. - 00:03–00:09 The woman transitions to standing in her room, directly addressing the audience about starting tasks. - 00:09–00:13 Cut back to the woman sitting at her desk doing her makeup while addressing the audience about the "shame spiral." - 00:13–00:21 The woman is now standing in her kitchen and introduces Thesis Clarity as a solution to her slow start. - 00:21–00:28 The woman is back in her room, turning on music on her phone. She starts to clean up her desk and the rest of her bedroom. - 00:28–00:32 The woman sits down in her chair to work on her laptop. The woman addresses the audience, talking about needing support rather than shame. - 00:32–00:34 A product shot of the Thesis pill container is shown. The woman says Thesis is worth trying due to the money back guarantee.

# Ad summary A content creator shares their positive experience using Thesis Clarity as an alternative to Adderall, citing benefits like improved focus, mood stability, and self-regulation, and emphasizes the company's money-back guarantee. # Brand positioning Thesis Clarity positions itself as a natural, supportive alternative to traditional ADHD medication like Adderall. The brand promotes a lifestyle free from the negative side effects often associated with such drugs, instead offering a companion-like product that works with the user. It emphasizes values of self-control, focus, and mood stability, seemingly pushing against the norms of harsh stimulants. The brand aims to occupy a space in the consumer's mind as a healthy, helpful, and reliable way to feel better. This positioning is more emotional than functional, as it's about feeling 'on your side' and having a 'coach' rather than just enhancing performance. # Product Thesis Clarity is presented as a natural alternative to Adderall, designed to help users feel more focused, maintain self-control, and regulate their mood. According to the speaker, it works "with me, like it's on my side, like it's a friend, like it's a coach," suggesting a user-friendly, supportive experience. Thesis addresses purchase barriers by offering a money-back guarantee. # Visual style The ad has a casual, UGC-style aesthetic. It appears to be shot outdoors with natural lighting. The editing style consists of static shots and smooth transitions. The production quality has a simple, authentic feel. The pacing is conversational and easy to follow. The audio-visual sync is natural, with the visuals supporting the speaker's message. # Hooks Spoken: 00:00–00:03: I literally felt like I was on drugs. I had cystic acne. Text overlay: 00:00–00:32: Reply to KELLY's comment (Comment bubble) / 00:00–00:32: Why'd you quit Adderall and WHAT is Thesis Clarity?? (Comment bubble) Visual: 00:00–00:03: A medium close-up shot shows a person with light brown skin, wearing a light blue puffy jacket, round translucent brown-tinted glasses, a khaki baseball cap, and small hoop earrings. They are outside with a dark gray brick building in the background. A comment bubble from "Kelly" is superimposed above the speaker. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the negative side effects of Adderall, such as feeling like "I was on drugs," experiencing cystic acne, and the general sense that it was wreaking havoc on his nervous system. The direct quote, "I literally felt like I was on drugs," emphasizes the severity of the speaker's experience. # Value propositions - Thesis is presented as a natural and supportive alternative to traditional ADHD medication like Adderall, designed to help users feel more focused, maintain self-control, and regulate their mood. - Thesis is presented as a companion to help viewers feel more focused. # Benefits - Feel more focused - Have more self-control - Experience self-regulation # Features - Alternative to Adderall # Call to action Give Thesis a shot. # Social proof - "I literally felt like I was on drugs. I had cystic acne." – Male 1 (Creator) # Point of view - Customer 100% – The entire video is a spoken testimonial from a customer who uses the product. # Storyline - 00:00–00:05 A content creator shares they quit Adderall after feeling like they were "on drugs," experiencing cystic acne, and dealing with various other issues. - 00:00–00:05 The message conveys the negative impacts of Adderall on the speaker's health and well-being. It sets up the need for a healthier alternative. - 00:00–00:05 This is told from the creator's personal experience, using casual language and direct eye contact to build trust and credibility. - 00:05–00:10 The creator states that they wanted something that didn't wreak "absolute havoc on my nervous system." - 00:05–00:10 The message highlights the desire for a gentle and effective solution, contrasting with the harsh effects of Adderall. - 00:05–00:10 The perspective remains the content creator's, and the tone is relatable and empathetic. - 00:10–00:19 The creator introduces Thesis Clarity as an escape from the negative effects of Adderall, explaining that they were irritable, experienced horrible mood swings, was not drinking water, and their breath smelled horrible while taking it. - 00:10–00:19 The message begins to introduce the brand's product, Thesis Clarity, as a positive alternative. - 00:10–00:19 The perspective remains the content creator's, and the tone is relatable and empathetic. - 00:19–00:23 Thesis to me feels like it's working with me, like it's on my side, like it's a friend, like it's a coach. - 00:19–00:23 The perspective remains the content creator's, and the tone is relatable and empathetic. - 00:24–00:32 The creator invites viewers to try Thesis Clarity if they're seeking a companion to help them feel more focused, as though you have more self-control and self-regulation, highlighting the money-back guarantee. - 00:24–00:32 This segment serves as the call to action. - 00:24–00:32 The perspective remains the content creator's, and the tone is relatable and empathetic.

# Ad summary A narrator discusses the downsides of stimulants like Adderall and presents Thesis Clarity as a powerful and natural alternative. It emphasizes sustained energy and sharper focus without the crash and mentions that it's packed with nootropics and adaptogens that enhance brain function naturally. # Brand positioning Thesis is positioned as a premium brand offering natural alternatives to prescription stimulants like Adderall. It targets consumers seeking enhanced focus and sustained energy without the negative side effects or dependency associated with traditional stimulants. The brand aligns with a lifestyle focused on natural wellness and cognitive performance, offering a product with clinically studied dosages and natural ingredients. The product caters to those dissatisfied with cheaper focus supplements, positioning Thesis as a more effective, high-quality option. # Product Thesis Clarity is a natural supplement designed to provide sustained energy and sharper focus without the crash associated with stimulants like Adderall. It is packed with nootropics and adaptogens that enhance brain function naturally. The product is presented as a “nature’s Adderall” for those who have had no success with cheaper focus supplements. Thesis Clarity comes in a container with individual daily dosages and features ingredients like Lion’s Mane, Panax Ginseng, and Citicoline, and does not contain harsh chemicals or cause tolerance build-up. # Visual style The ad combines a polished commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots, creating a moderate pacing that shifts slightly throughout the ad to align with the narrator's points. There are also slow-motion visual shots that sync to the music beats and audio. # Hooks Spoken: 00:00–00:02 Those big stimulant companies want this ad banned. Text overlay: 00:00–00:02 Those Big stimulant companies WANT THIS AD BANNED Visual: 00:00–00:02 Overhead, extreme close-up shot of several blue and gray capsules, with the words “ADDERAL XR” partially visible, and liquid blue dripping from them. On-screen text reads “Those Big stimulant companies WANT THIS AD BANNED” in a black box with white text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the brutal crash and potential dependency associated with stimulants like Adderall. The ad refers to: “The crash can be brutal, not to mention the more you use it, the more you need it. It's a never-ending cycle.” # Value propositions - Natural alternative to stimulants - Get the boost without the harsh chemicals - Clear, calm energy - Enhance your brain function naturally # Benefits - Sustained energy - Sharper focus - Enhance your brain function naturally - Clear, calm energy # Features - Nootropics and adaptogens - Lion’s Mane - Panax Ginseng - Citicoline - Clinically studied dosages # Call to action Try Thesis for $50 off today. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective through a narrator who delivers the brand's messaging. # Storyline - 00:00–00:02 The ad begins by suggesting that big stimulant companies would want the ad banned, creating intrigue and controversy. - 00:02–00:07 It acknowledges the benefits of stimulants like Adderall but quickly transitions to discussing their negative effects. - 00:07–00:12 The ad highlights the brutal crash and the potential for dependency associated with stimulants, painting a negative picture of their long-term use. - 00:12–00:15 The ad introduces Thesis as a powerful and natural alternative to Adderall. - 00:15–00:21 It contrasts Thesis with cheaper focus supplements that may not work, suggesting Thesis is a superior option with clinically studied dosages. - 00:21–00:25 It promotes Thesis Clarity as a product that delivers sustained energy and sharper focus without the crash. - 00:25–00:30 It emphasizes the natural composition of Thesis Clarity, highlighting that it’s packed with nootropics and adaptogens that enhance brain function naturally. - 00:30–00:35 It calls out specific natural ingredients and claims that there are no harsh chemicals and no building tolerance with Thesis. - 00:35–00:42 It describes the result as clear, calm energy and emphasizes that the product makes users feel like themselves on their best day, every day. - 00:42–00:47 It presents a call to action, inviting viewers to ditch the crash and get a real mental boost by trying Thesis. - 00:47–00:50 The ad ends with a shot of a person writing and includes the Thesis logo and website, reinforcing the brand's message.

# Ad summary This ad promotes Thesis Clarity as a natural alternative to Adderall, promising sustained energy and focus without the crash. The ad highlights the potential downsides of stimulants like Adderall, positioning Thesis Clarity as a healthier option with clinically studied dosages. # Brand positioning Thesis positions itself as a brand that provides supplements for cognitive function. The brand stands against the norm of relying on stimulants like Adderall by offering 'Nature's Adderall' as a 'powerful' and 'natural' alternative that doesn't come with a crash or building tolerance. The brand seems to value natural enhancement and sustained mental clarity. # Product Thesis Clarity is a supplement designed to provide sustained energy and sharper focus without the crash associated with stimulants like Adderall. It is made with nootropics and adaptogens that enhance brain function naturally, including ingredients like Lion's Mane, Panax Ginseng, and Citicoline. It does not contain any harsh chemicals or lead to building tolerance, and it promises clear, calm energy. The product is packaged in a clear container with a white lid, marked with the brand name 'Thesis' and indicators for each day of the week to remind users to take the supplement on a daily schedule. # Visual style The ad blends a polished aesthetic with a natural feel. The editing style incorporates quick cuts and static shots with smooth transitions. The production quality has a hybrid feel, mixing commercial elements with a UGC vibe. The pacing is moderate, with consistent cuts that help maintain engagement. Text overlays are often timed to coincide with voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:02: Big pharma doesn't want you to know about nature's Adderall. Text overlay: 00:00–00:02: Big pharma doesn't want you to know about / 00:01–00:03: "NATURE'S ADDERALL" Visual: 00:00–00:02: A vertical shot shows several clear capsules with blue and gray contents floating against a white background. The capsules are dripping blue liquid, and labels are visible on the capsules that read 'ADDERAL XR' and '569'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustrating crash associated with stimulants like Adderall, visually emphasizing discomfort and lack of productivity following their use. # Value propositions - Thesis Clarity delivers sustained energy and sharper focus without the crash - You feel like yourself, just on your best day, every day - No harsh chemicals, no building tolerance, just clear, calm energy # Benefits - Sustained energy - Sharper focus - Enhance your brain function naturally - No crash - No building tolerance - You feel like yourself, just on your best day, every day # Features - Nootropics and adaptogens - Lion's Mane - Panax Ginseng - Citicoline - Clinically studied dosages - No harsh chemicals - Clear calm energy # Call to action Try Thesis for $50 off today # Point of view - Brand 100% – The ad presents information from the brand's perspective, using brand voice and messaging to promote its product. # Storyline - 00:00–00:02 The ad starts by suggesting that 'Big pharma doesn't want you to know about nature's Adderall' This is intended to create intrigue and position the brand as a solution that goes against mainstream pharmaceutical interests. The perspective is from an insider sharing hidden knowledge, which is conveyed through an authoritative tone. - 00:03–00:12 The ad discusses the negative effects of stimulants such as Adderall and presents it as a problem. The narrator takes the stance that they're discussing common knowledge about stimulants and then highlights the risks and negative impacts of using stimulants, such as crashing after the initial boost and needing more of the stimulant to reach the same initial high. The visuals show a woman taking a pill, a man in a lab coat working, a person in bed with a headache, and a person looking at the camera. - 00:12–00:16 The narrative shifts to present Thesis as a solution to the crash cycle that comes from using Adderall. A product container and a sachet are shown, with the on-screen text stating 'That's why I take this powerful nature's adderall. - 00:16–00:21 The ad positions Thesis as a more effective solution than cheaper focus supplements that didn't work. This is designed to persuade those who have already tried alternatives, implying that Thesis is a premium, clinically studied choice that fills in the gap. - 00:21–00:35 The ad lists the benefits and ingredients of Thesis. It mentions the supplement delivers sustained energy and sharper focus without the crash and packed with nootropics and adaptogens that enhance brain function. The ingredients listed include Lion's mane, Panax Ginseng, and Citicoline. It also promises no harsh chemicals and no building tolerance. - 00:35–00:42 The ad transitions to highlight the core benefit that you'll feel like yourself, just on your best day, every day. This is designed to highlight how Thesis can help you reach peak performance and feel good while doing so. - 00:42–00:51 The ad closes with an explicit call to action and offer: 'Ready to ditch the crash and get a real mental boost? Try Thesis for $50 off today' This is designed to push for immediate conversion.

# Ad summary This ad features a content creator explaining how Thesis Clarity helped him overcome the negative side effects of Adderall, such as irritability, mood swings, and acne. He describes Thesis as a companion and coach that helps him feel more focused, controlled, and regulated. # Brand positioning Thesis is presented as a personalized nootropics brand that aims to provide cognitive support without the negative side effects associated with traditional stimulants. The brand emphasizes working *with* the user rather than against them, positioning itself as a friendly companion and coach. This approach pushes against the norms of harsh, one-size-fits-all solutions, focusing instead on personalized support and a gentler impact on the nervous system. The brand aims to occupy a space in the consumer's mind as a holistic, supportive, and natural alternative for cognitive enhancement. # Product Thesis Clarity is a nootropic supplement designed to enhance focus, self-control, and self-regulation. It's portrayed as a companion or coach that works with the user to improve cognitive function without causing negative side effects. The product is intended for individuals seeking a gentler alternative to traditional stimulants like Adderall, which can cause irritability, mood swings, and other adverse reactions. A key selling point is its ability to support the nervous system rather than wreaking havoc on it. The ad addresses purchase barriers by offering a money-back guarantee, encouraging potential customers to try the product risk-free. # Visual style The ad has a casual, UGC feel with natural lighting and a handheld, slightly shaky camera. The editing is minimal, consisting of simple cuts between different moments of the man speaking. The production quality suggests a creator-made video, aligning with the tone of an authentic testimonial. The pacing is conversational, matching the rhythm of the spoken dialogue. # Hooks Spoken: 00:00–00:02: I found Thesis as quite literally an escape from my Adderall. Text overlay: 00:00–00:32: Reply to Kelly's Comment (comment bubble) / 00:00–00:32: Why'd you quit Adderall and WHAT is Thesis Clarity?? (comment bubble) / 00:00–00:03: I found Thesis as Visual: 00:00–00:02: A medium close-up shot of a man with tan skin, round glasses with rose-colored lenses, a trimmed mustache and goatee, and small hoop earrings. He's wearing a light blue puffer jacket and a tan baseball cap. Behind him is a gray building, leafless tree branches, and a small light fixture on the building. A comment bubble overlay is at the top left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of negative side effects associated with traditional stimulants like Adderall. The creator states, "Adderall made me so irritable. I had horrible mood swings...My breath smelled horrible. I literally felt like I was on drugs. I had cystic acne." # Value propositions - Thesis is a supportive companion to help you improve focus and self-regulation. - Thesis offers a money-back guarantee so you can try it risk-free. - Thesis can act as an escape from the side effects of Adderall. # Benefits - Helps you feel more focused - Helps you feel as though you have more self-control - Helps you feel as though you have more self-regulation - An escape from Adderall - Feels like it's working with me - Like it's on my side - Like it's a friend - Like it's a coach # Features - Nootropic supplement - Personalized - Money-back guarantee # Call to action Give Thesis a shot. # Social proof - "I found Thesis as quite literally an escape from my Adderall" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their personal experience and solution. # Storyline - 00:00–00:00 The ad opens with the creator responding to a comment asking why he quit Adderall and what Thesis Clarity is. - 00:00–00:04 00:00–00:04: The creator explains he found Thesis as an escape from Adderall, which made him irritable and caused horrible mood swings. The creator shares his personal experience with Adderall side effects, establishing a relatable problem. - 00:04–00:12 00:04–00:12: Continuing his description of Adderall's negative effects, the creator details dehydration, bad breath, cystic acne, and a feeling like he was on drugs. This is from his perspective, emphasizing the severe downsides of his previous solution, in contrast to his current one. - 00:12–00:18 00:12–00:18: The creator expresses his desire for something that wouldn't wreak havoc on his nervous system, signaling a need for a gentler alternative. This is his personal need, and sets the stage for Thesis as the solution. - 00:18–00:23 00:18–00:23: Shifting to Thesis, he describes it as working with him, being on his side, and being like a friend or coach. This positions Thesis as a supportive and collaborative solution. - 00:24–00:32 00:24–00:32: The creator directly addresses the viewer, encouraging them to give Thesis a shot if they're looking for a companion to help them feel more focused and self-regulated, mentioning the money-back guarantee. This functions as a direct CTA, reinforcing the value proposition.

# Ad summary This ad uses a POV format to humorously depict the process of replenishing dopamine levels after years of unhealthy habits. It showcases the brand's product as a healthy alternative, promoting a lifestyle of wellness and self-improvement. # Brand positioning The brand is presented as a promoter of healthy habits and self-improvement, offering a product that aids in dopamine replenishment after periods of unhealthy lifestyle choices. The brand aligns with values of wellness, discipline, and a proactive approach to mental and physical health. It subtly pushes against norms of instant gratification and reliance on unhealthy dopamine sources, positioning itself as a functional and sustainable solution for those seeking a balanced lifestyle. # Product The product is a supplement designed to replenish dopamine levels in the brain. It is implied to be for individuals who have depleted their dopamine through habits such as excessive consumption of porn, sugar, and Adderall. The ad does not explicitly state the ingredients or specific features of the product, but it is implied to be a healthier alternative to the aforementioned dopamine sources. The product is presented as a means to achieve a balanced lifestyle and improve overall well-being. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static and handheld shots. The editing is simple with quick cuts between scenes. The production quality is decent, giving it a relatable yet polished feel. The pacing is moderate, with cuts timed to the music. The overall visual style supports the intended tone of a relatable self-improvement journey. # Hooks Spoken: 00:00–00:09: POV: You replenish your dopamine after years of porn, sugar, and Adderall Text overlay: 00:00–00:09: POV: You replenish your dopamine after years of porn, sugar, and Adderall Visual: 00:00–00:01: A person lies on a gray couch in a modern living room. The person is wearing a white t-shirt, light-colored shorts, and white socks. They are using a phone and have a laptop next to them. A large window shows trees and buildings outside. Bookshelves are mounted on the wall. The camera is stationary, providing a wide shot of the scene. / 00:01–00:04: A person is doing push-ups with a kettlebell in a gym. The person is wearing a blue t-shirt and black shorts. The gym has gray floors, white walls, and large windows. Exercise equipment is visible in the background. The camera is stationary, providing a medium shot of the person exercising. / 00:04–00:06: A person is running on a paved path in a park. The person is wearing a white long-sleeve shirt and black shorts. Trees and greenery surround the path. The camera is handheld and shaky, providing a first-person perspective of the run. / 00:06–00:09: A person is doing lunges with a kettlebell in a gym. The person is wearing a white long-sleeve shirt and light-colored shorts. The gym has mirrors on the walls and exercise equipment in the background. The camera is stationary, providing a medium shot of the person exercising. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the depletion of dopamine levels due to unhealthy habits such as excessive consumption of porn, sugar, and Adderall. The ad directly addresses this with the line: 'POV: You replenish your dopamine after years of porn, sugar, and Adderall.' # Value propositions - Provides a functional and sustainable solution for those seeking a balanced lifestyle - Offers a healthier way to replenish dopamine levels # Benefits - Healthier alternative to porn, sugar, and Adderall - Aids in achieving a balanced lifestyle - Improves overall well-being # Features - Replenishes dopamine levels # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the first-person perspective, simulating the viewer's own experience. # Storyline - 00:00–00:09 The ad opens with a text overlay stating, 'POV: You replenish your dopamine after years of porn, sugar, and Adderall.' - 00:00–00:01 00:00–00:01: A person is shown lying on a couch, using a phone and laptop. This sets the stage for the 'before' scenario, depicting someone engaging in sedentary and potentially dopamine-depleting activities. The perspective is from the viewer's POV, creating an immediate connection. - 00:01–00:04 00:01–00:04: The scene transitions to a person doing push-ups with a kettlebell in a gym. This marks the beginning of the dopamine replenishment process through physical exercise. The perspective remains from the viewer's POV, showing the active effort being made. - 00:04–00:06 00:04–00:06: The person is now running outside in a park, further emphasizing the active and healthy lifestyle changes. The POV remains consistent, allowing the viewer to experience the journey firsthand. - 00:06–00:09 00:06–00:09: The person is back in the gym, performing lunges with a kettlebell. This reinforces the commitment to physical fitness as a means of dopamine replenishment. The POV remains the same, maintaining the viewer's immersion in the process.

# Ad summary A customer shares his experience of quitting Adderall and replacing it with Thesis, a natural supplement. He describes the negative side effects of Adderall, such as mood swings, bad breath, and acne, and how Thesis has helped him feel more focused, regulated, and in control. # Brand positioning Thesis is presented as a natural alternative to traditional focus medications like Adderall. The brand positions itself as a supportive companion and coach, suggesting that it works 'with' the user rather than causing disruptive side effects. It aligns with values of well-being, self-regulation, and a holistic approach to cognitive enhancement, appealing to those seeking a gentler, more sustainable solution for focus and mental clarity. The brand differentiates itself by offering a money-back guarantee, indicating confidence in its product's efficacy. # Product Thesis is a natural supplement designed to enhance focus, self-control, and self-regulation, positioned as a healthier alternative to prescription medications like Adderall. The ad suggests that it works 'with' the user, providing a sense of companionship and coaching. It contrasts with Adderall by addressing common negative side effects such as irritability, mood swings, bad breath, and cystic acne, implying that Thesis offers a gentler, more balanced experience. The product is for individuals seeking improved focus and self-regulation without the harsh side effects associated with traditional medications. # Visual style The ad has a casual, UGC-style aesthetic, likely shot on a smartphone. The lighting is natural, and the editing is minimal, consisting of static shots with no transitions. The production quality aligns with the tone of a personal testimonial, enhancing authenticity. The pacing is consistent, matching the speaker's natural rhythm. # Hooks Spoken: 00:00–00:01 I found Thesis as quite literally an escape from my Adderall. Text overlay: 00:00–00:03 Reply to CADE's Comment (Comment bubble) / 00:00–00:03 Did you REALLY quit Adderall for “Nature’s Adderall”?? (Comment bubble) Visual: 00:00–00:03 A close-up, chest-up shot of a person standing outside in front of a gray-colored building. The person, Male 1, wears a tan baseball cap, round glasses with tinted lenses, a silver chain, and a light blue quilted jacket. He is speaking directly to the camera. A white text box is pinned above his head with a comment about quitting Adderall. The camera is handheld, with slight movements. # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on the negative side effects of Adderall, such as irritability, mood swings, bad breath, cystic acne, and feeling like 'on drugs.' This indicates the pain point of struggling with the disruptive and unpleasant side effects associated with traditional focus medications. 'I just wanted something that didn't feel like it was wreaking absolute havoc on my nervous system.' # Value propositions - Natural alternative to Adderall - Improved focus and self-regulation without the negative side effects - Money-back guarantee to try risk-free # Benefits - Enhanced focus - Improved self-control - Better self-regulation - Avoidance of negative side effects like irritability, mood swings, bad breath, and cystic acne # Features - Natural supplement - Alternative to traditional focus medications like Adderall - Money-back guarantee # Call to action Give Thesis a shot. # Social proof - The entire ad is essentially a customer testimonial, as Male 1 shares his personal experience of switching from Adderall to Thesis. 'I found Thesis as quite literally an escape from my Adderall.' – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing his personal experience. # Storyline - 00:00–00:18 00:00–00:18 The creator introduces Thesis as an escape from Adderall, detailing negative side effects he experienced while taking it, including irritability, mood swings, bad breath, cystic acne, and feeling like he was 'on drugs.' This establishes the problem: Adderall's disruptive side effects. - 00:18–00:23 00:18–00:23 He contrasts Thesis, explaining it feels like it's 'working with' him, like a 'friend' and 'coach'. This pivots from the problem to a solution: Thesis as a supportive alternative. - 00:24–00:32 00:24–00:32 He addresses viewers, suggesting that if they seek a companion to feel more focused and in control, they should 'give Thesis a shot', highlighting the money-back guarantee. This serves as the call to action: try Thesis risk-free to find a solution.

# Ad summary This ad features a man speaking directly to the camera to address a user comment about an Adderall shortage. He introduces Thesis' Clarity blend as a gentle alternative to Adderall and caffeine, highlighting its balanced effects and benefits. He shares his personal experience of seeking out Thesis due to Adderall side effects and caffeine dependency, emphasizing that Thesis has a money-back guarantee. # Brand positioning Thesis positions itself as a provider of personalized nootropic blends designed to enhance cognitive function. The brand appeals to individuals seeking a balanced and gentle alternative to traditional stimulants like Adderall and excessive caffeine consumption. Thesis emphasizes the ability to customize blends to meet individual needs, promoting a sense of control and well-being. The brand appears to address the desire for mental clarity without harsh side effects, aligning with a lifestyle focused on holistic wellness and responsible self-optimization. Thesis differentiates itself by offering a money-back guarantee, reducing the risk associated with trying a new product. Thesis is positioned as a functional and emotional brand, offering an alternative that enhances mental clarity, and reduces side effects while promoting feelings of control and overall wellness. # Product Thesis Clarity is a personalized nootropic blend designed to provide a subtle and balanced alternative to traditional stimulants like Adderall and caffeine. It aims to enhance cognitive function without the harsh side effects of stimulants, allowing users to maintain control and feel gentle on the body. It is intended for individuals seeking a gentle alternative to traditional stimulants, offering a balanced approach that supports mental clarity, doesn't cause irritability, and promotes the ability to eat, sleep, and drink water. It addresses the potential side effects of traditional stimulants like Adderall and caffeine, such as difficulty sleeping, irritability, and dependency, offering a gentler alternative with a money-back guarantee. The product provides a subtle, balanced approach for those seeking improved focus and productivity without the unwanted side effects of stronger stimulants. It aims to help users feel in control of their lives while providing the desired cognitive benefits. # Visual style The ad has a natural and casual aesthetic, resembling UGC content. It is shot in a well-lit, real-world setting (presumably the creator's home). The editing style is simple, with static shots and minimal transitions. The production quality has a UGC feel. The BPM is slow, with cuts timed to the speaker's natural pauses. The audio-visual sync is consistent, with the visuals supporting the spoken content. # Hooks Spoken: 00:00–00:07 I prefer Clarity to my Adderall because it's just enough. It's not too much, it's not hard driving. It's like subtle and that is what I need to still feel like I'm in control of my life. Text overlay: 00:00–00:03 Reply to JADE's Comment / 00:00–00:03 Adderall shortage has me like 😟 Is Thesis Clarity legit?? (Comment) Visual: 00:00–00:07 The shot is a close-up of a man in his 30s with light-medium skin and short dark hair wearing a dark Kappa baseball cap, a black zip-up jacket, and round glasses. He is speaking directly to the camera with hand gestures, standing in front of a beige wall with cabinets. A white comment box from "Jade" is overlaid on the top left. # Funnel stage Consideration # Pain points The ad addresses the frustration of relying on stimulants like Adderall and caffeine, which can lead to unwanted side effects such as irritability, difficulty sleeping, and dependency. "I was quite literally beefing with the side effects of my Adderall and had developed quite the caffeine dependency." # Value propositions - Clarity is a subtle and balanced alternative to Adderall that allows you to maintain control of your life. - Gentle on my body: The product formulation allows users to still maintain control of bodily functions. # Benefits - "It's just enough" - "Not too much" - "Not hard driving" - "It's like subtle" - "Still feel like I'm in control of my life" - Gentle on my body - Still be able to eat - Still want to be able to go to sleep - Did not want to be irritable - Still want to be able to drink water # Features - Clarity blend from Thesis - Alternative to Adderall - Money-back guarantee # Call to action I would give Thesis a shot and let me know how you like it. # Social proof - I prefer Clarity to my Adderall – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a real Thesis user (creator) who shares his personal experience with the product. # Storyline - 00:00–00:07 00:00–00:07 The creator responds to a comment about Adderall shortages, introducing Thesis Clarity as a preferred alternative because it's "just enough", "not too much", and "subtle". This is conveyed from the creator's perspective with a casual, conversational tone. The message is intended to pique curiosity and present Thesis Clarity as a solution to a common problem. - 00:07–00:11 00:07–00:11 The creator explicitly identifies the product as "Clarity blend from Thesis", reinforcing the brand and product name. This is communicated from the creator's perspective, emphasizing their personal experience with Thesis. The message introduces the specific product being discussed. - 00:11–00:18 00:11–00:18 The creator discusses seeking out Thesis due to side effects from Adderall and caffeine dependency, highlighting the problems the product solves. This is conveyed from the creator's perspective and the tone is conversational and relatable. The message establishes the creator's credibility and the reasons for choosing Thesis. - 00:18–00:23 00:18–00:23 The creator describes his previous caffeine consumption and the resulting crashes, illustrating the need for a more balanced alternative. This is conveyed from the creator's perspective, highlighting the negative experiences that led him to seek Thesis. The tone is casual and descriptive, setting up the contrast with the product's benefits. - 00:23–00:26 00:23–00:26 The creator uses an espresso maker as a metaphor for his past reliance on caffeine, symbolizing the shift towards a gentler solution. This is conveyed from the creator's perspective with a slightly self-deprecating tone. The message emphasizes the transition from a reliance on caffeine to a more balanced alternative. - 00:26–00:34 00:26–00:34 The creator explains the desire for a gentler solution that doesn't interfere with eating, sleeping, and drinking water, emphasizing the key benefits of Thesis. This is conveyed from the creator's perspective with a conversational tone. The message reinforces the product's gentle and balanced nature. - 00:34–00:38 00:34–00:38 The creator mentions Thesis having a "cute little money-back guarantee", reducing the risk associated with trying the product. This is conveyed from the creator's perspective with a reassuring tone. The message addresses potential purchase barriers and increases confidence in the product. - 00:38–00:45 00:38–00:45 The creator directly recommends Thesis as an alternative to Adderall, encouraging viewers to try it and share their experiences, ending with a CTA. This is conveyed from the creator's perspective, positioned as a trusted recommendation. The message drives action and encourages engagement with the brand.

# Ad summary A man shares his experience quitting Adderall and using Thesis. He describes how he felt while taking Adderall and how Thesis helped him. # Brand positioning Thesis is a brand offering personalized nootropics designed to enhance focus, self-control, and self-regulation. Presented as a natural alternative to traditional medications like Adderall, Thesis aims to provide a supportive, sidekick-like experience, working with the user rather than causing disruptive side effects. The brand positions itself as a companion and coach, aligning with a lifestyle focused on mental clarity and personal well-being, targeting individuals seeking a gentler, more collaborative approach to cognitive enhancement. # Product Thesis offers personalized nootropics designed to enhance focus, self-control, and self-regulation. Marketed as a natural alternative to Adderall, it aims to provide a gentler and more collaborative approach to cognitive enhancement. The product is for individuals seeking increased focus, self-control, and self-regulation, offering a companion-like experience rather than the disruptive side effects associated with traditional medications. As stated, Thesis also comes with a money-back guarantee, addressing potential purchase barriers and ensuring customer satisfaction. # Visual style The ad has a UGC feel, with natural outdoor lighting and simple framing. The editing style consists of static shots with minimal transitions. The production quality is simple and supports the tone of a casual recommendation from a friend. # Hooks Spoken: 00:00–00:09 I literally felt like I was on drugs. I had cystic acne. Like the list literally goes on and on and I just wanted something Text overlay: 00:00–00:00 Reply to CADE's Comment (comment bubble) / 00:00–00:09 Did you REALLY quit Adderall for "Nature's Adderall"?? (comment bubble) Visual: 00:00–00:04 Close-up shot of a person with light-brown skin, glasses, and a khaki hat speaking directly to the camera. The background is a gray building and a few bare branches. / 00:04–00:09 Slightly wider shot of the same person as before, now with more of the gray building visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with the negative side effects of traditional medications like Adderall. It shows how people can experience cystic acne, mood swings, and feeling like they're on drugs as a result of taking Adderall. # Value propositions - Provides a natural alternative to traditional medications like Adderall - Offers a supportive, companion-like experience rather than disruptive side effects. - A money-back guarantee reduces the risk of trying the product # Benefits - Helps you feel more focused - Helps you feel as though you have more self-control - Helps you feel as though you have more self-regulation # Features - Personalized nootropics - Money-back guarantee # Call to action Give Thesis a shot. # Social proof - "I literally felt like I was on drugs. I had cystic acne. Like the list literally goes on and on and I just wanted something that didn't feel like it was wreaking absolute havoc on my nervous system. I found Thesis" – Male 1 (Customer) - "Thesis to me feels like it's working with me, like it's on my side, like it's a friend, like it's a coach." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of someone who has used both Adderall and Thesis and is speaking directly to the camera. # Storyline - 00:00–00:09 00:00–00:09 The creator responds to a question he received in the comments, "Did you REALLY quit Adderall for 'Nature's Adderall'?" He describes the negative impacts he experienced while on Adderall, such as feeling like he was on drugs, cystic acne, and wreaking havoc on his nervous system. This serves to highlight the drawbacks of his previous medication. - 00:09–00:12 00:09–00:12 He states that he found Thesis as "quite literally an escape" from his Adderall use, implying that the product has provided a positive solution to his previous struggles. This introduces the alternative product as a way out of the negative experiences he just described. - 00:12–00:18 00:12–00:18 The creator describes additional side effects he experienced while on Adderall, such as irritability, mood swings, not drinking water, and horrible breath. By continuing to emphasize these negative points, he builds a stronger contrast with the potential benefits of Thesis. - 00:18–00:24 00:18–00:24 He talks about how Thesis "feels like it's working with me, like it's on my side, like it's a friend, like it's a coach," which positions Thesis as a supportive and collaborative aid rather than a harsh medication. This humanizes the product and highlights its user-friendly approach. - 00:24–00:32 00:24–00:32 He asks viewers, "So if you've been looking for a companion to help me feel more focused, to help you feel as though you have more self-control and self-regulation, give Thesis a shot. They have a money-back guarantee." This is a call to action, encouraging viewers to try the product risk-free and see if it works for them.

# Ad summary A man outdoors discusses his negative experiences with Adderall and how Thesis Clarity has been a better solution for him. # Brand positioning Thesis is a brand that positions itself as a personalized nootropic company offering an alternative solution to traditional drugs like Adderall. The brand presents itself as a natural, working-with-you companion to help improve focus, self-control, and self-regulation, without the harsh side effects. By emphasizing the downsides of drugs like Adderall, Thesis positions itself as a gentler, more supportive option for those seeking enhanced cognitive function. # Product Thesis Clarity is a nootropic blend designed to enhance focus, self-control, and self-regulation. It is presented as an alternative to Adderall, addressing issues like irritability, mood swings, dehydration, and bad breath associated with the drug. Thesis Clarity is portrayed as a supportive companion that works with the user, rather than wreaking havoc on their nervous system. The product addresses purchase barriers by offering a money-back guarantee, encouraging users to try it risk-free. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting and simple framing. The editing style consists of static shots with minimal transitions, giving it an authentic, unpolished feel. The production quality is consistent with content made for platforms like Reels or TikTok, emphasizing direct communication from the speaker. The pacing is steady, mirroring a conversational tone. # Hooks Spoken: Male 1: I literally felt like I was on drugs. Text overlay: 00:00–00:07 Visual: 00:00–00:01: A medium close-up shot of a person with light-medium skin, round glasses, and a beige baseball cap, standing outside with a blurred building background. He is wearing a light blue puffer jacket and addressing the camera directly. There is a comment bubble visible in the top left corner. / 00:01–00:02: The same shot continues, with the person speaking expressively. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of dealing with the side effects of drugs like Adderall: "I literally felt like I was on drugs. I had cystic acne, like the list literally goes on and on." # Value propositions - Provides an escape from Adderall - Money back guarantee # Benefits - Helps you feel more focused - Helps you feel as though you have more self-control and self regulation # Features - Nootropic blend - Alternative to Adderall - Money back guarantee # Call to action Give Thesis a shot. # Social proof - "Thesis to me feels like it's working with me, like it's on my side, like it's a friend, like it's a coach." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his personal experience with the product. # Storyline - 00:00–00:01 The ad begins with a man addressing the camera, acknowledging a comment asking if Thesis Clarity is legitimate given the Adderall shortage. - 00:01–00:10 He begins detailing his negative experiences with Adderall, listing side effects such as feeling like he was on drugs, cystic acne, and more, emphasizing the drug's negative impact on his nervous system. The tone is serious and concerned, reflecting the downsides of using Adderall. - 00:10–00:24 He transitions to discussing Thesis as an escape from the adverse effects of Adderall, noting that Thesis feels like it’s working with him, like a friend or coach. The perspective shifts to a positive testimonial, highlighting the benefits of using Thesis Clarity. - 00:24–00:32 He concludes by recommending Thesis to viewers looking for a companion to help them feel more focused and self-regulated, mentioning the money-back guarantee. The tone is encouraging and confident, urging viewers to try Thesis.

# Ad summary A man in a baseball cap and glasses is doing a product review of Thesis products. He talks about how much he was spending on individual ingredients, like vitamin D, magnesium, and l-theanine. He says it was about $300 per month. He says Thesis is worth it because it saves time and money, and it comes in a cute little two-pill offering every single morning. Plus, he says, there is a money-back guarantee. # Brand positioning Thesis is positioned as a provider of personalized nutrition in convenient daily pill packets. They distinguish themselves by offering a simplified, all-in-one solution that delivers noticeable benefits, rather than expecting consumers to individually source, dose, and manage their own supplements. The brand aims to occupy a space of functional efficacy for the health-conscious consumer who wants a convenient way to take multiple supplements. # Product Thesis offers vitamin and supplement packets. The product comes with two pills, that include vitamin D, magnesium, and l-theanine. Thesis is for people who like to use supplements and vitamins, but do not like to purchase all the ingredients individually. Thesis saves time and money in a convenient, once-daily offering. # Visual style The ad has a casual, unpolished, UGC feel, as if filmed on a phone, which creates a sense of authenticity. The static shots focus entirely on the speaker, emphasizing his words and personal experience. The pacing is conversational, matching the speaker's natural rhythm. # Hooks Spoken: 00:00–00:04 I would not go so far as to say that this is expensive. I don't know if you're like me, but before Thesis… Text overlay: 00:00–00:29 Reply to K4TE's comment (Comment) / 00:00–00:29 But why is Thesis so EXPENSIVE?!? Visual: 00:00–00:01 Indoors in a modern home with white walls. A man stands in the foreground, holding the Thesis product in his right hand. His left hand is also visible. The man is wearing a black t-shirt, a dirty baseball cap, and glasses. In the top left corner of the frame, there is a comment bubble with a person's avatar in it. In the background, there is a staircase and a plant with yellow buds. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the high cost and inconvenience of purchasing individual supplements separately: "My lattes a day were $300 a month." # Value propositions - The time that I'm saving, the money that I'm saving, in this cute little two pill offering every single morning was more than enough for me. # Benefits - Saves time - Saves money # Features - Vitamin D - Magnesium - L-theanine - Cute little two-pill offering every single morning # Call to action None used. # Social proof - "I would not go so far as to say that this is expensive" – Male 1 (Customer) - "And all of these, mind you, are in dosages that actually work." – Male 1 (Customer) - "To me, it all adds up...in this cute little two pill offering every single morning was more than enough for me." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer reviewing the product based on his own experience. # Storyline - 00:00–00:00 A commenter wrote, "But why is Thesis so EXPENSIVE?!" - 00:01–00:04 00:01–00:04 The creator addresses the comment directly, responding with "I would not go so far as to say that this is expensive. I don't know if you're like me, but before Thesis…" This sets up the problem and establishes the creator's experience as relatable. - 00:04–00:12 00:04–00:12 The creator states that he was "individually purchasing all of my favorite ingredients: My vitamin D, my magnesium, my l-theanine. My lattes a day were $300 a month." This clearly illustrates the high cost and effort he was previously expending, contrasting it with the simplicity of Thesis. - 00:13–00:17 00:13–00:17 The creator emphasizes, "And all of these, mind you, are in dosages that actually work." This reinforces the product's effectiveness and assures viewers that they are not just paying for convenience, but also for quality and results. - 00:17–00:29 00:17–00:29 The creator summarizes, "To me, it all adds up. The time that I'm saving, the money that I'm saving, in this cute little two-pill offering every single morning was more than enough for me. Plus, they had a money-back guarantee. So if you don't like it, just get your money back." This reinforces the benefits and mitigates risk.

# Ad summary A man outdoors in front of a gray building shares his experience using Thesis Clarity as an alternative to Adderall to help with focus, self-control, and self-regulation. # Brand positioning Thesis is presented as a solution for those seeking improved focus, self-control, and self-regulation. The brand positions itself as a companion or coach, offering a supportive experience rather than causing negative side effects. # Product Thesis Clarity is positioned as a companion that helps users feel more focused, self-controlled, and self-regulated. It is presented as an alternative to Adderall for individuals seeking a solution without negative side effects such as irritability, mood swings, dehydration, bad breath, cystic acne, and a feeling of being on drugs. Thesis comes with a money-back guarantee. # Visual style The ad has a UGC feel. The video is shot outdoors with natural lighting, giving it an authentic and relatable appearance. The editing is minimal, with static shots focused on the speaker. The pacing is conversational, matching the speaker's delivery. # Hooks Spoken: 00:00–00:02 I found Thesis as quite literally an escape from my Adderall. Text overlay: 00:00–00:33 Adderall shortage has me like Is Thesis Clarity legit?? (Comment) Visual: 00:00–00:02 A medium close-up shot of a man with tan skin, wearing a gray jacket and tan baseball cap. A comment bubble is overlaid on the shot reading, “Adderall shortage has me like Is Thesis Clarity legit??” He is standing outdoors with a gray building behind him. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of experiencing negative side effects from Adderall, such as irritability, mood swings, dehydration, bad breath, and cystic acne, is a significant pain point. "Adderall made me so irritable. I had horrible mood swings. Mind you, was not drinking water. My breath smelled horrible. I literally felt like I was on drugs. I had cystic acne." # Value propositions - A companion to help you feel more focused, help you feel as though you have more self-control and self-regulation # Benefits - Helps you feel more focused - Helps you feel as though you have more self-control and self-regulation # Features - Alternative to Adderall - Money-back guarantee # Call to action Give Thesis a shot. # Social proof - "I found Thesis as quite literally an escape from my Adderall." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their personal experience and opinion. # Storyline - 00:00–00:18 The creator shares his experience with Adderall, highlighting negative side effects like irritability, mood swings, dehydration, bad breath, and cystic acne. He expresses his desire for a solution that doesn't negatively impact his nervous system. This is intended to resonate with viewers who have had similar experiences and are seeking alternatives. - 00:18–00:30 He introduces Thesis as a product that feels like it's working with him, like a friend or coach, positioning it as a supportive companion for focus, self-control, and self-regulation. This offers a positive contrast to the negative effects of Adderall, emphasizing the supportive nature of the product. - 00:30–00:33 He encourages viewers to give Thesis a shot, mentioning the money-back guarantee as a risk-free incentive. This prompts immediate action and engagement from the audience.

# Ad summary This ad uses seasonal halloween motifs to promote a sale for Thesis supplements. # Brand positioning Thesis is presented as a supplement brand that offers personalized nootropics. By promoting a special discount during the Halloween season, Thesis aims to be seen as a provider of cognitive-enhancing products that can help consumers achieve their mental goals. The brand uses humor and topical seasonal cues to connect with consumers and stand out in a saturated market. The ad focuses on the benefit of Thesis supplements, which is the ability to achieve peak cognitive performance. # Product The product being advertised is Thesis, a brand of personalized nootropic supplements. The ad features a jar containing the supplements. The jar is translucent, allowing a glimpse of the powder inside. The main purpose of the product, as implied in the ad, is to improve cognitive function, and the ad positions Thesis as a solution to missing out on peak mental performance. The Halloween themed approach and call out to not miss out on a deal suggests that Thesis supplements are a desirable item that can enhance one's mental capabilities. # Visual style The ad has a dark, moody, Halloween-themed aesthetic. The jar is lit from within, creating a glow. The background is dark, which enhances the spooky effect. # Hooks Headline: The scariest thing this season? # Funnel stage Bottom of funnel (Conversion) # Pain points The ad taps into the pain point of missing out on a significant offer, framing it as 'The scariest thing this season?' This implies that the fear of missing out on the benefits or savings associated with the product is a primary concern for the audience. # Value propositions - Get $50 OFF # Call to action Get $50 OFF → # Point of view - Brand: The copy stating, 'The scariest thing this season? Missing out on $50 off Thesis,' is a message from the brand’s perspective highlighting what the consumer should fear missing out on. - Brand: The call to action 'Get $50 OFF →' comes from the brand, indicating that the customer should take advantage of the offer. # Storyline - The ad opens with a question referencing the 'scariest thing this season,' which is framed from the brand's perspective as missing out on a limited time deal for Thesis supplements. This creates a sense of fear of missing out (FOMO) related to the offer. - The ad then visually presents the Thesis product next to an eerie, zombie-like hand, which suggests that the product is the solution to the previously stated 'scariest thing'. This positions the brand as the solution, with the visual element adding to the theme. - Finally, the ad concludes with an explicit call to action to 'Get $50 OFF,' reinforcing the offer and providing a clear path for the consumer to take advantage of the promotion. This is a direct message from the brand to encourage immediate action.