How Booking.com Advertises on Meta

# Ad summary This ad features a man dressed as Sherlock Holmes checking out his hotel room booked through Booking.com. He assesses aspects like the view, water temperature, and pillow softness, ultimately concluding that his ideal vacation is real. # Brand positioning Booking.com is presented as a user-friendly platform for booking hotels and vacation rentals. The ad takes a lighthearted approach, suggesting that booking through their service can lead to finding the perfect vacation experience. The brand does not explicitly state any values but does make the act of planning a vacation fun. The creative cues in the ad suggest an attempt to break from standard practices in the travel booking market by using humor and relatability, focusing on emotional satisfaction rather than purely functional aspects. # Product The ad promotes Booking.com as a platform for finding ideal hotels and vacation rentals. The focus is on the platform's ability to help users discover accommodations that meet their specific needs and preferences. The ad highlights the ease and satisfaction of finding the perfect vacation stay through the service, with visual confirmation of the location amenities and services. By showing the results of the booking, the ad addresses the purchase barrier by demonstrating that Booking.com delivers on its promise of finding quality options. # Visual style The ad has a lighthearted, amateur feel, with bright, natural lighting and simple framing. The editing style is mostly static shots. The production quality gives off a UGC feel, with simple transitions. The BPM is low. Audio and visual elements sync, especially when the man is seen giving a thumbs up when the text overlay describes an ideal hotel. # Hooks Spoken: Laten we het hotel bekijken dat ik heb geboekt via Booking.com Text overlay: Laten we het hotel bekijken dat ik heb geboekt via Booking.com Visual: 00:00–00:02: The shot is a medium shot from the chest up of a man in a light beige suit, tweed cap, and grey cape with a white cravat. He is smiling and walking toward the camera in an open-air hotel lobby with white walls, red-framed seating, and tables. Light pours in from the right, slightly overexposing the right side of his face and body. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to find the 'ideale verblijf' (ideal stay) for a vacation and the potential difficulty in achieving it. The ad presents the conclusion that 'mijn ideale verblijf bestaat echt!' (my ideal stay really exists!), implying that finding the perfect vacation stay can be challenging but is possible through Booking.com. # Value propositions - By booking through Booking.com, the user can find the ideal hotel stay and vacation rental - Ability to find an 'ideale verblijf' (ideal stay) via Booking.com # Benefits - Find hotels and vacation rentals - Find ideal accommodations - Ideal stay really exists! # Features - Platform to book hotels and vacation rentals - Ability to book hotels via Booking.com # Call to action Bekijk hotels, vakantiehuizen en meer op Booking.com # Social proof - “Uitzicht vanuit de kamer: 10/10 ✅” – Male 1 (Customer) - “🌡️ Zwembadwater: perfect” – Male 1 (Customer) - “Zachtheid van het kussen: heerlijk!” – Male 1 (Customer) - “Conclusie: mijn ideale verblijf bestaat echt!” – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer, showcasing their positive experience with the Booking.com service and hotel stay. # Storyline - 00:00–00:02 The ad begins with a man dressed as Sherlock Holmes walking through the lobby of a hotel. - 00:00–00:02 The message conveys a playful introduction to the hotel experience from the perspective of the 'Sherlock' character, implying a detective-like exploration of the accommodation. - 00:00–00:02 The tone is light and humorous, setting the stage for a unique hotel review. - 00:02–00:04 The scene transitions to an aerial shot of the hotel, showcasing the pool and ocean view. - 00:02–00:04 A text overlay praises the room's view as '10/10,' indicating a high rating from the perspective of the Sherlock character. - 00:02–00:04 This progresses the narrative by illustrating the positive aspects of the booked accommodation. - 00:04–00:05 The Sherlock character then walks onto a balcony, enjoying the same view as was shown in the previous shot. - 00:05–00:07 The 'Sherlock' character then tests the temperature of the pool water. - 00:05–00:07 A text overlay indicates the water is 'perfect.' - 00:08–00:11 The Sherlock character examines a pillow with a magnifying glass. - 00:08–00:11 A text overlay indicates the pillows are 'heerlijk!' (delicious). - 00:12–00:14 The Sherlock character is seen lounging on the bed. - 00:12–00:14 Text on the screen confirms that his 'ideale verblijf bestaat echt!' (ideal stay really exists!). - 00:14–00:15 The ad ends with the 'Sherlock' character relaxing on the bed and a call to action. - 00:14–00:15 Text encourages viewers to 'Bekijk hotels, vakantiehuizen en meer op Booking.com' (check hotels, vacation rentals, and more on Booking.com) - 00:14–00:15 This concludes the narrative by inviting viewers to use the platform for their own vacation planning.

# Ad summary This ad features a fortune teller who recommends places to travel based on astrological sign elements using the Booking.com website. # Brand positioning Booking.com is presented as a tool for booking travel destinations. The ad presents the company as a fun and slightly edgy option for all potential travelers. The brand acknowledges and integrates with the popular trend of aligning personal decisions with astrology. Booking.com offers travel options that can align with the travel style or energy that each astrological element is seeking, and the ad pushes against travel category norms by encouraging travelers to think less about common destinations and more about aligning with their personal astrological element. The brand positioning is largely emotional, associating travel with a sense of discovery and self-alignment. # Product Booking.com is being advertised as a website that can be used for booking travel and lodging. It is implied that the product is geared toward the individual traveler who is interested in astrology and in manifesting the perfect trip based on their element and zodiac sign. The product is presented as an easy way to plan a holiday. Booking.com takes the burden off of the user to plan their travel experience because they are letting the universe plan their holiday. # Visual style The ad has a polished commercial aesthetic. There are many quick cuts that keep the fast pace of the ad consistent. There is a recurring visual motif of the woman in front of a blue curtain backdrop in full makeup, which feels cohesive because it is timed to beats of the voiceover. # Hooks Spoken: 00:00–00:04 If you're seeing this, no hashtags, it's clearly meant for you babes! Text overlay: 00:00–00:01 Madame Bookingstar's / 00:00–00:01 2026 Destined-ations / 00:01–00:03 If you're seeing this, no hashtags, / 00:01–00:04 it's clearly meant for you babes! / 00:01–00:07 This video contains media generated by AI. Visual: 00:00–00:01 Close up shot of a dark-skinned woman with extravagant silver eye makeup and silver lip gloss. She is wearing a glittery blue head wrap and a shiny, silvery top with silver necklaces and earrings. She is in front of a navy blue curtain backdrop. / 00:01–00:03 A waist shot of the woman's hands in front of a table with multiple lit candles, several quartz crystals, and a crystal ball on it. She is flipping a tarot card over from a deck, which shows a starry sky and a yellow sun, along with the Booking.com logo. # Funnel stage Top of funnel (Awareness) # Pain points This ad implies that the viewer's aura is tired and needs a refresh. # Value propositions - The fortune teller recommends places to travel based on astrological sign elements. The ad promotes that Booking.com can help viewers travel for spiritual reasons. - The fortune teller lays out several tarot cards and expresses that she is going to see where destiny wants to take the viewer. The ad tells the viewer that Booking.com will let the universe plan their holiday. - Each astrological sign is addressed in turn and is recommended where they need to travel in 2026. The ad is designed to help the viewer manifest the perfect trip based on their element and zodiac sign. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand is communicated through a creator delivering scripted lines and product claims. # Storyline - 00:00–00:02 00:00–00:02 The fortune teller starts the video by telling viewers that if they are seeing the ad without hashtags, it is for them. - 00:02–00:06 00:02–00:06 The fortune teller says that in 2026, spiritual travel is trending everywhere. - 00:06–00:12 00:06–00:12 She talks about manifesting trips, timing flights to a full moon, and checking charts before booking to encourage the viewer to travel for spiritual reasons. - 00:12–00:15 00:12–00:15 She lays out several tarot cards and expresses that she is going to see where destiny wants to take the viewer. - 00:15–00:18 00:15–00:18 She is excited to see that the elements are loud. - 00:18–00:24 00:18–00:24 She tells fire signs that they need somewhere dramatic with big skies and big energy, while also recommending that Leos pack light. - 00:24–00:29 00:24–00:29 She tells water signs that the mountains are in their cards and their thoughts need a refresh. - 00:29–00:34 00:29–00:34 She tells earth signs that they need to get out of their comfort zones and the big city is their cosmic shakeup. - 00:34–00:36 00:34–00:36 She tells Taurus earth signs to just think about the food. - 00:36–00:39 00:36–00:39 She recommends that air signs go to the beach, saying that the beach is calling to them aggressively. - 00:41–00:45 00:41–00:45 She says that if the viewer's aura is tired, they should book the trip their stars are begging for. - 00:45–00:50 00:45–00:50 She encourages the viewer to book it and align it, and let the universe plan their holiday.

# Ad summary This ad features two friends, where one friend discovers the other is booking a flight using a difficult manual method and is informed that Booking.com makes travel easier as it facilitates the booking of flights, hotels, and even rental cars all on the app. # Brand positioning Booking.com is presented as a travel aggregator that prioritizes convenience and ease of use. The brand positions itself against the norm of individually booking flights, hotels, and rental cars, offering a streamlined, all-in-one solution. By emphasizing simplicity and accessibility, Booking.com aims to occupy the space of a user-friendly travel companion, appealing to customers who value efficiency and stress-free planning. # Product Booking.com is presented as an all-in-one travel booking mobile application that allows users to book flights, hotels, and rental cars. The app is designed for anyone planning a trip, offering a way to filter options based on destination, travel dates, and personal preferences. The USP highlighted is the ability to handle all travel arrangements—flights, accommodations, and transportation—within a single platform. The ad demonstrates how easy it is to use the app by showing a person filtering options, entering destination details, and setting travel times. The purchase barrier addressed is the complexity and inconvenience of booking each travel component separately, which Booking.com resolves by consolidating these services into a single app. # Visual style The ad uses a UGC-style aesthetic with casual, handheld camera work, giving it an authentic and relatable feel. The editing features quick cuts during the conversational exchanges, enhancing the pacing. The production quality is minimal, emphasizing the ad's accessibility and straightforward message. The visual motifs include close-up shots of people's faces during dialogue and focused screen recordings of the Booking.com app, syncing with the voiceover. # Hooks Spoken: 00:01–00:03 [Casual] Bro. What are you doing, bro? Text overlay: 00:00–00:31 That one friend who chose the hard route when traveling, instead of just using Booking.com Visual: 00:00–00:01 A medium close-up shot shows a black laptop with red-lit keys on a clear glass desk. The laptop displays a website page with flight search results. A hand is visible in the lower-left corner, suggesting the user is sitting in front of the laptop. The background is blurred, with a glimpse of a cream-colored wall. The shot is well-lit, reflecting light off the glass surface. / 00:01–00:04 The camera shakes and moves to the left, following the movement of someone approaching the laptop. The laptop remains in view, slightly out of focus. A black man with black braided hair enters the frame, looking at the person at the laptop. He is wearing a dark blue T-shirt and has a concerned expression. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty and inefficiency of manually booking flights, hotels, and rental cars separately. The person booking flights manually is asked, "Are you mad? Why are you making it so hard for yourself, bro?" # Value propositions - Booking.com consolidates flights, hotels, and car rentals into a single app, eliminating the hassle of using multiple platforms. # Benefits - Makes travel 20 times easier # Features - Book flights - Book hotels - Rent cars on the app - Filter option - All on the app # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of two friends, one who is an active user of Booking.com and suggests the app to his friend who is booking travel manually. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a shot of a laptop screen displaying a flight search engine, as one person approaches another at the computer and asks what he's doing. - 00:03–00:07 00:03–00:07 The person at the computer responds that he's trying to book a flight, prompting the other person to question why he isn't using Booking.com, explaining that it makes travel 20 times easier. - 00:07–00:15 00:07–00:15 The advocate questions why the traveler is making things so hard for himself, then suggests using Booking.com to book flights, hotels, and rental cars, all within the app. - 00:15–00:23 00:15–00:23 The advocate shows the other person how to use the Booking.com app, inputting a location and dates to filter booking options. - 00:23–00:30 00:23–00:30 The traveler, surprised by the ease of use and variety of options offered by Booking.com, asks why the advocate did not tell him about this before, and the advocate responds that he is trying to tell him now and that they need to raise the standard.

# Ad summary This Booking.com ad highlights a trend called nostalgia travel, where users visit places their relatives had previously visited and photographed. The ad features photos of people in the past holding photos and standing where they stood in the old pictures. # Brand positioning Booking.com is presented in the ad as a service facilitating nostalgia travel. The brand aligns itself with values like reconnecting with family history and experiencing the world through the lens of past generations. It promotes the idea that travel is more than just visiting new places, but about understanding and reliving history. The brand positions itself in the travel market with an emotional tone, emphasizing the importance of family connections and personal stories over mere sightseeing. # Product Booking.com is an online travel platform that allows users to book accommodations, flights, rental cars, and attractions. The ad specifically promotes the idea of 'nostalgia travel,' suggesting that users can use the platform to find and visit locations where their relatives had previously traveled, recreating old photos and experiences. The product is for anyone interested in exploring their family history or reliving past memories through travel. The ad addresses the potential purchase barrier of travel being solely about new experiences, reframing it as an opportunity for deeper, more meaningful connections with the past and family. # Visual style The ad has a nostalgic aesthetic, primarily using faded photographs to evoke a sense of history. The editing style combines static shots with smooth transitions between different locations and time periods. The production quality is high, lending a polished commercial feel while maintaining an authentic and sentimental tone. The pacing is moderate, allowing viewers to appreciate the visual details and connect with the emotional message of each snapshot. # Hooks Spoken: 00:00–00:03 What if you could stand exactly where your grandparents once stood? Text overlay: 00:00–00:03 Ever traveled somewhere just to step back into the past? / 00:00–00:03 What if you could stand exactly / 00:02–00:03 where your grandparents once stood? Visual: 00:00–00:01 The shot is from a low angle looking over a stone wall covered in pink flowers, with a black cat sitting on the wall overlooking a body of water. On the wall is a dark blue Booking.com tote bag, and a person's hand is visible holding up a faded photograph that shows a younger person drawing on a sketch pad in the same location, with a cat nearby. / 00:01–00:04 The shot is from a low angle looking out at snowy hills. A person wearing black gloves is holding a faded photograph of a couple in ski outfits. # Funnel stage Top of funnel (Awareness) # Pain points Travel is often seen as merely visiting new places, lacking deeper meaning or connection. # Value propositions - Nostalgia travel: Experience the world through the lens of past generations. - Reconnecting with the ones that built our story: Travel for connection over travel for novelty. - Transforming photos and memories into trip itineraries: Travel to see what they saw, to feel what they felt. # Benefits - Opportunity to explore family history. - Reliving past memories through travel. - Deeper, more meaningful connections with the past and family. # Features - Ability to book accommodations, flights, rental cars, and attractions. - Facilitates finding and visiting locations where relatives previously traveled. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated by a voiceover, presenting Booking.com as a service that facilitates nostalgia travel. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the question: "Ever traveled somewhere just to step back into the past?" - 00:00–00:03 00:00–00:03 The brand uses a question format to position the ad. A narrator poses a question to the audience, suggesting nostalgia as a travel motivation. - 00:00–00:03 00:00–00:03 The tone is inquisitive and inviting, drawing the viewer in with the possibility of time travel through travel. - 00:03–00:06 00:03–00:06 The narrative shifts to discuss a travel trend: "In 2026, nostalgia is becoming a travel trend." - 00:03–00:06 00:03–00:06 The brand shares trends. The ad highlights a rising trend to suggest that the product is timely and relevant, providing cultural context to the travel trend. - 00:03–00:06 00:03–00:06 The tone is informative, adding credibility by anchoring the trend in the near future. - 00:06–00:15 00:06–00:15 The narrator continues, "transforming photos and memories into trip itineraries. To see what they saw, to feel what they felt, one snapshot at a time." - 00:06–00:15 00:06–00:15 The brand illustrates the concept by showing old photos held up in the location of the photo, highlighting emotional connection. It makes the audience reflect on their own experiences and relationships, creating emotional connection. - 00:06–00:15 00:06–00:15 The tone is reflective and sentimental, encouraging viewers to envision their own personal memories. - 00:15–00:25 00:15–00:25 A rationale is introduced: "Because travel isn’t just about new places. It’s about reconnecting with the ones that built our story and finding that sometimes the best way forward is to look back." - 00:15–00:25 00:15–00:25 The brand provides a thesis, contrasting travel for novelty versus travel for connection. This is framed from the perspective of the brand, offering a broader understanding of the brand's philosophy. - 00:15–00:25 00:15–00:25 The tone is thoughtful, encouraging the audience to consider deeper motivations for travel.

# Ad summary The Booking.com test team visits the Nickelodeon Resort to test the pizza party experience. The team shares their experience of the pizza party while at the resort. # Brand positioning Booking.com is presented as a platform that allows customers to easily book unforgettable travel experiences. The brand positions itself as a gateway to discovering unique and fun vacation opportunities, such as a pizza party with the Teenage Mutant Ninja Turtles at the Nickelodeon Resort. The brand aligns with values of fun, adventure, and creating lasting memories through travel. # Product The advertised product is the ability to book a stay at the Nickelodeon Resort in Punta Cana through Booking.com. The ad features a "pizza party experience" at the resort, where guests can make their own pizzas and dine with the Teenage Mutant Ninja Turtles. The ad showcases the resort's amenities, vibrant atmosphere, and interactive experiences. The ad addresses the question of "What’s it like to have pizza with the TMNT" as a unique selling proposition to entice viewers to experience this resort offering. The ad suggests a carefree, playful, and unique vacation opportunity suitable for families or those seeking a nostalgic and fun-filled getaway. Booking this hotel stay is presented as an easy and memorable vacation experience. # Visual style The ad has a bright, fun, and playful visual style. The editing style is quick with jump cuts, creating a fast-paced rhythm to keep viewers engaged. The production quality has a UGC feel, which makes the ad feel authentic and relatable, which suits the intended tone. The ad integrates audio-visual sync by timing the cuts to music beats and voiceover lines, adding to the dynamic feel. The overall aesthetic reflects a fun and accessible style, appealing to a wide audience looking for unique and memorable vacation experiences. # Hooks Spoken: Female 1: What's it like to have pizza with the TMNT? Text overlay: What's it like to have pizza with the TMNT? Visual: 00:00–00:01: The shot features one of the Teenage Mutant Ninja Turtles hugging a member of the Booking.com test team. The location appears to be inside the Nickelodeon resort with geometric-patterned walls and decorative hanging lights in the background. / 00:01–00:02: A similar shot features Donatello next to a different member of the Booking.com team, inside the Nickelodeon resort, with decorative hanging lights in the background. The woman is wearing a blue top and is seen dancing and celebrating. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for unique and memorable vacation experiences, as signaled by the question, “What’s it like to have pizza with the TMNT?” This implies that people want to find extraordinary and fun travel opportunities. # Value propositions - Unique experience of having dinner with the Teenage Mutant Ninja Turtles. - Booking on Booking.com is easy and can be done today. # Benefits - Memorable vacation - Fun and interactive experience - Unique dining - Easy and simple booking on Booking.com - Nostalgia and connection with beloved characters # Features - Pizza party experience - Dining with the Teenage Mutant Ninja Turtles - Nickelodeon Resort stay - Booking.com platform - Pizza-making activity # Call to action Book now # Social proof - I feel like I'm a part of the team now – Female 1 (Creator) - I loved it! – Female 3 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of the Booking.com test team, who are experiencing and reviewing the pizza party at the resort. # Storyline - 00:00–00:02 The ad opens with the question, “What’s it like to have pizza with the TMNT?” This immediately grabs the viewer's attention by presenting a unique and intriguing scenario. - 00:02–00:03 The "Booking.com Test Team" is introduced, clarifying their role in exploring and reviewing travel experiences. This establishes a reliable brand voice and credible source of information. - 00:03–00:06 Transitioning to an outdoor scene, the team announces they’re at the Nickelodeon Resort to test the pizza party, setting the stage for the specific experience being reviewed. The shift to a well-lit and sunny outdoor setting adds a sense of adventure. - 00:06–00:09 The team is shown making pizzas with various ingredients, emphasizing the interactive nature of the pizza party. This reinforces that the pizza party experience is part of their job to test. - 00:09–00:11 They confirm it’s "a special work day," conveying the fun and unique nature of the experience despite it being work-related. This adds a personal touch, making the work relatable. - 00:11–00:14 The team interacts with the Teenage Mutant Ninja Turtles, highlighting the characters as part of the experience. This is a fun and lighthearted way to show who is present during the pizza party, adding to the immersive aspect. - 00:13–00:15 The team member says that one of the turtles is her favorite, adding a personal anecdote that humanizes the experience and suggests viewers might have their own favorite character. - 00:15–00:18 Cutting back to the pizza-making scene, someone says, "It makes it so easy that you can find this resort on Booking.com," directly linking the experience to the booking platform and emphasizing its ease of use. - 00:18–00:27 The team is seen enjoying the experience, eating pizza and wearing TMNT masks, driving home the memorable nature of dining with the Teenage Mutant Ninja Turtles. - 00:27–00:31 Finally, a booking popup of the resort is shown, adding a visual CTA to the end of the experience that viewers can book the resort now.

# Ad summary An acrobat promotes Booking.com. He jumps from country to country and appreciates that Booking.com makes booking while bouncing easy whether it's a flight, hotel, or a guide to take him cliff jumping. He knows it's handled, no mental gymnastics required. When planning your trip is this easy, you always stick the landing. # Brand positioning Booking.com is presented as a comprehensive travel booking platform that caters to adventurous and spontaneous travelers. The brand aims to occupy the space of hassle-free travel planning, emphasizing ease and reliability in managing bookings. The ad promotes a lifestyle of adventure and ease, suggesting that with Booking.com, even the most unpredictable schedules and adventurous activities can be easily managed. This positions Booking.com against the norm of complicated, stressful travel planning, offering a functional solution to simplify the process, ensuring a stress-free travel experience. # Product Booking.com is presented as a comprehensive travel booking platform that allows users to book flights, hotels, and experiences, such as finding a guide for cliff jumping. The product is designed for individuals with unpredictable schedules, specifically those who travel frequently or engage in adventurous activities. Booking.com is portrayed as user-friendly, enabling customers to book accommodations and activities while on the move, as implied by the phrase 'I can literally book while bouncing.' The platform addresses the pain point of complex travel planning by ensuring all arrangements are easily handled. The product aims to make travel planning stress-free, suggesting users can 'always stick the landing' when their trip is planned through the app. # Visual style The ad has a polished commercial feel, blending professional acrobatic footage with candid shots, creating a dynamic and engaging viewing experience. The editing style incorporates quick cuts and smooth transitions, maintaining a brisk pace. The visual motifs include recurring shots of the acrobat performing in various exotic locations, underscoring the theme of adventurous travel. The pacing is consistent with approximately 150 BPM, enhancing the energy and excitement of the content. The cuts are timed to the music beats and voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: As a professional acrobat who jumps from country to country, Text overlay: As a professional acrobat (Caption) / who jumps from country to country (Caption) Visual: 00:00–00:01 A light-skinned man with short blonde hair is jumping on a trampoline. He is wearing a black T-shirt and black shorts. The trampoline is set up in the desert. The camera is an eye-level shot that is positioned at the edge of the trampoline. / 00:01–00:01 The camera angle switches to a wide shot of the man flipping on a blue stage inside of an arena. The stands are empty. / 00:01–00:02 The camera is positioned above the acrobat on the blue stage inside of an arena. The man continues to flip. / 00:02–00:03 The camera is positioned low and underneath the acrobat. The man is flipping in front of a pink wall with a brick pattern. # Funnel stage Consideration # Pain points The pain point is the complexity and stress associated with planning travel, especially for those with unpredictable schedules or adventurous lifestyles. # Value propositions - Booking.com makes booking while bouncing easy whether it's a flight, hotel, or a guide to take me cliff jumping. # Benefits - No mental gymnastics required - You always stick the landing # Features - Book flights - Book hotels - Book travel experiences # Call to action None used. # Social proof - "As a professional acrobat who jumps from country to country, my schedule is always up in the air. And with Booking.com, I can literally book while bouncing whether it's a flight, hotel, or a guide to take me cliff jumping, I know it's handled." – Male 1 (Professional Acrobat) # Point of view - Customer 100% – The ad is told from the perspective of a professional acrobat using the Booking.com app. # Storyline - 00:00–00:03 A professional acrobat is jumping on a trampoline in the desert. He is speaking about his lifestyle of jumping from country to country. - 00:03–00:04 The narrative switches to the acrobat jumping at different acrobatic events around the world. He highlights that his schedule is always up in the air. - 00:04–00:07 The perspective switches to the acrobat standing in front of a circus tent. The acrobat is holding his hand out. A Booking.com logo is placed on the screen. The acrobat states that he can book while bouncing. - 00:07–00:10 A montage of the acrobat jumping in different locations is shown to show how Booking.com can handle all booking needs, whether it's a flight, hotel, or guide. - 00:10–00:12 The acrobat returns to the desert where he's jumping on the trampoline. He states that he knows it's handled, and there's no mental gymnastics required. - 00:12–00:18 Returning to the montage of the acrobat doing acrobatics around the world, he states that when planning a trip is this easy, you always stick the landing. A Booking.com logo is placed on the screen.

# Ad summary This ad for Booking.com features AI-generated surrealist visuals of landmarks in New York City, including a giant hand wearing a diamond-heart bracelet and blue soccer cleats, giant floating bagels, and hotel marquees that read "BOOKED" instead of "Vacant". # Brand positioning Booking.com is presented as a convenient platform for booking travel accommodations. The ad conveys Booking.com as a provider of the best rooms and hotels, positioning the brand as a premier source for hotels by showing neon hotel signs switching from “vacant” to “booked”. The brand aligns with the lifestyle of people who enjoy travel and are looking for a seamless booking experience. It’s positioned as an established brand with a history of providing excellent hotels, rooms, apartments, and other accommodations for travelers. The brand positioning is functional. # Product Booking.com is a platform for booking hotels, rooms, apartments, and other travel accommodations. The ad highlights the platform's ease of use by showing on a phone that the process is "one tap away." The platform is for anyone who needs travel accommodations and is looking to make a seamless booking. # Visual style The overall aesthetic of the ad is surreal. The editing style features quick cuts, with smooth transitions. The production quality feels like a polished commercial. This supports the tone, which is humorous and playful. The pacing is consistent throughout the ad, around 100 BPM. # Hooks Spoken: 00:00–00:01 [Singing] Yeah! Text overlay: 00:00–00:00 None used Visual: 00:00–00:01 A long shot shows a giant, dark-skinned hand wearing a gold heart bracelet and socks with red-painted nails. On the feet are blue soccer cleats. The hand and feet are standing in the middle of the street at an intersection with buildings in the background. People are walking around the hand and feet. There is a taxi driving by. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that travelers can get stressed out and frustrated trying to book rooms and hotels. # Value propositions - Booking.com provides an easy-to-use platform with a wide variety of accommodation options. - One tap away # Benefits - Seamless booking # Features - Best rooms - Hotels - Apartments # Call to action None used. # Point of view - Brand 100% – The entire ad uses brand imagery and messaging to sell Booking.com. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of a giant hand wearing a diamond-heart bracelet and blue soccer cleats walking along a city street. This bizarre image immediately draws the viewer in. The tone is playful and surreal. - 00:03–00:05 00:03–00:05 Next, there is a view of a city street with a bagel floating down the middle of the street. The imagery has an odd, dreamlike quality that keeps viewers engaged. - 00:05–00:07 00:05–00:07 The view cuts to a neon pizza sign that reads, "NYC, 51% BOOKED", with a shocked couple sitting in the restaurant as a furry dog passes through them. This shot continues to add to the surrealist tone, showing that Booking.com can provide experiences and accommodation in popular places. - 00:07–00:09 00:07–00:09 The hand and feet appear again, walking on the street. This time, the hand reaches down to grab the floating bagel as it passes. This visual is strange and continues the narrative that anything is possible with Booking.com. - 00:09–00:12 00:09–00:12 Next, workers replace the word "vacant" with the word "booked" on a hotel sign. This suggests that Booking.com is the best place to find and book rooms and hotels. - 00:12–00:14 00:12–00:14 This is followed by a bagel bouncing on top of another hotel marquee. This continues the ad’s playful surrealist tone while reinforcing the Booking.com brand. - 00:14–00:18 00:14–00:18 Two superheroes are looking at a phone screen displaying the Booking.com app. The couple looks shocked at what they are viewing. The couple embodies excitement and the message that Booking.com is a platform for a wide range of users and that hotels are easy to book. - 00:18–00:22 00:18–00:22 The image transitions to a graphic cartoon that shows a foot kicking a bagel with the Booking.com logo stamped in the middle. Next is a cartoon view of various hotels that read "BOOKED" rather than "VACANT". This reiterates the message that the best hotels are booked through Booking.com. - 00:22–00:28 00:22–00:28 The imagery turns to other images from NYC that show other people and a dog looking up at the floating bagel. A hotel bellhop is holding a sign that says “BOOKED,” and an older man and a child are playing chess in the park. This represents the idea that Booking.com can be used for a wide variety of people and travel needs. - 00:28–00:33 00:28–00:33 The ad closes with the floating bagel over a city street with text that says, "48 teams. 16 cities. One tap away". The Booking.com logo appears, followed by "Booking.yeah." The one tap away message is that the platform is easy to use.

# Ad summary This ad promotes boat stays found on Booking.com. It opens with a family riding on a jet ski, and then transitions to a list of destinations where unique boat stays can be found. # Brand positioning Booking.com is presented as a platform that allows users to find unique boat stays. The brand aims to occupy the space of providing unique and memorable travel experiences beyond traditional hotel stays. The brand aligns with a lifestyle of adventure and exploration, pushing against the norm of standard accommodations. The brand positioning is both functional (providing a platform for finding boat stays) and emotional (offering unique travel experiences). # Product Booking.com is advertising its offering of unique boat stays in various destinations around the world. The platform allows users to explore destinations such as Srinagar, India and Amsterdam, Netherlands, and book boat stays. The product addresses the purchase barrier of finding unique accommodations beyond hotels by offering a curated selection of boat stays in desirable locations. The ad highlights the platform as a source for finding 'unique verblijven' (unique stays). # Visual style The ad has a polished look with bright colors and clear text overlays. The editing style includes quick cuts and smooth transitions. The production quality is commercial, with a mix of user-generated content (UGC) and promotional graphics. The pacing is moderate, with a consistent rhythm throughout the ad. # Hooks Spoken: 00:00–00:02: [Upbeat] Op zoek naar een uniek uitje? Text overlay: 00:00–00:02: Op zoek naar een uniek uitje? Visual: 00:00–00:02: A family is riding on a jet ski on open water. In the foreground, a blonde-haired girl is smiling at the camera while a man and woman are behind her. The sky is blue and the water is turquoise. The camera is mounted on the jet ski. The lighting is bright and sunny. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of finding unique accommodations beyond traditional hotels. # Value propositions - Find unique boat stays at various destinations. # Benefits - Unique travel experiences - Find unique stays # Features - Unique boat stays - 10 destinations # Call to action Vind unieke verblijven # Social proof - None used. # Point of view - Customer 20% – The opening shot of the family jet skiing communicates the customer's perspective and experience. - Brand 80% – The list of destinations communicates the brand's offerings. # Storyline - 00:00–00:02 00:00–00:02: A family is riding a jet ski on the water. The message is to evoke feelings of excitement and adventure. The audience is experiencing the ad from the perspective of the family enjoying their boat experience. The tone is lighthearted and carefree. - 00:02–00:07 00:02–00:07: A list of 10 destinations to find boat stays on Booking.com is displayed. The message is to promote Booking.com's offering of unique boat stays. The ad is told from the brand's perspective, presenting Booking.com as a platform for finding these accommodations. The tone is informative and promotional.

# Ad summary This ad features a man in pajamas promoting Booking.com. He claims that using Booking.com is the sexiest thing a man can do, and shows himself booking a hotel on his phone. The ad ends with him getting a massage by the pool. # Brand positioning Booking.com is presented as a user-friendly platform that empowers individuals to effortlessly book accommodations and unlock a world of luxury and pampering. The brand aims to occupy a space in the consumer's mind as the go-to platform for booking travel accommodations, emphasizing ease of use and the potential for enhanced experiences. The brand aligns with a lifestyle of convenience and self-indulgence, suggesting that booking through their platform can lead to a more glamorous and enjoyable travel experience. The brand pushes against the notion that booking travel has to be a chore, instead positioning it as a pathway to feeling more attractive and pampered. The brand positioning is emotional, focusing on the feelings of sexiness and luxury that come with using the platform. # Product Booking.com is an online travel agency that allows users to book accommodations, flights, rental cars, and attractions. The ad focuses on the accommodation booking aspect of the platform. The ad is geared towards anyone looking to book travel accommodations, particularly those who want to feel more attractive and pampered. The ad highlights the ease of use of the platform, stating that it only takes "a few easy taps" to book a hotel. The ad also implies that using Booking.com can lead to a more luxurious and enjoyable travel experience, as the man in the ad is shown getting a massage by the pool. The ad addresses the purchase barrier of travel planning being a chore by presenting Booking.com as a simple and convenient solution. # Visual style The ad has a polished, commercial aesthetic with a touch of humor. The editing style is a mix of static shots and quick cuts, with smooth transitions. The production quality is high-end, with professional lighting and camera work. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-executed, with cuts and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:01–00:02 I bet you're wondering how I did it. Text overlay: 00:01–00:02 I bet you're wondering how I did it. Visual: 00:00–00:01 Close-up shot of a man's hands stirring a clear drink in a glass with ice. He is wearing a blue satin pajama set with white piping and a gold bracelet. The background is dark and out of focus. / 00:01–00:02 The camera tilts up to show the man's face as he looks up and speaks. He has a beard, a nose ring, and tattoos on his hands. The background is a dark curtain with a light shining through. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that booking travel can be a chore, and that people may not feel attractive or pampered when doing so. # Value propositions - Booking.com makes you sexier - Booking.com gives you perks # Benefits - You're sexier than the guy on the cover - Even your shoulders get perks # Features - Easy to use app - Book hotels # Call to action Booking.com # Point of view - Customer 100% – The entire ad is told from the perspective of a man who uses Booking.com, sharing his experience and the benefits he receives. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a man stirring a drink in a glass. - 00:01–00:02 00:01–00:02 The man looks up at the camera and asks, "I bet you're wondering how I did it." - 00:02–00:04 00:02–00:04 The man leans back in his chair and says, "I totally caught that." - 00:04–00:10 00:04–00:10 The man lists the perks of his lifestyle, including "the hits, the girls, the advertisement gigs," and notes that he's currently in one. - 00:10–00:12 00:10–00:12 The man points to the Booking.com logo on his pajamas and says, "Booking.com, come on." - 00:12–00:20 00:12–00:20 The man says, "You might think it's because I have the voice of an angel dunked in molasses, the bone density of a god, but it's actually a lot simpler than that." - 00:20–00:24 00:20–00:24 The man leans forward and says, "I just do the sexiest thing any man can do. Watch this." - 00:24–00:27 00:24–00:27 The man is shown at a hotel front desk, saying, "Booked it myself." - 00:27–00:30 00:27–00:30 The man is shown at a hotel front desk, saying, "Booked it myself." - 00:30–00:34 00:30–00:34 The man is shown using the Booking.com app on his phone, saying, "A few easy taps on Booking.com and boom. You're sexier than the guy on the cover." - 00:35–00:40 00:35–00:40 The man is shown lounging by a pool, getting a massage, and being served drinks. He says, "When you're this sexy, even your shoulders get perks. All because This Guy Books." - 00:40–00:45 00:40–00:45 The man points at the camera and asks, "Do you? Booking.com, or like Booking.yeah baby."

# Ad summary The ad shows how easy it is to book a trip using Booking.com. It shows a person laying on the stairs surrounded by travel accessories. # Brand positioning Booking.com is presented as a user-friendly and convenient platform that simplifies the process of booking trips. The brand wants to occupy the space in the consumer's mind as the go-to app that makes booking as easy as 'tripping'. The ad aims to resonate with individuals who value ease and simplicity in travel planning. Its tone is casual and playful, aligning with a lifestyle that embraces travel and new experiences. The brand challenges the notion that booking travel is complicated or time-consuming by making it as easy as tripping. # Product Booking.com is showcased as a travel booking platform accessible via a mobile app. It aims to simplify travel arrangements by allowing users to book accommodations, flights, and other travel-related services. The app is portrayed as easy to use, implying that anyone can quickly and effortlessly plan their trips. The ad targets people who are overwhelmed by the complexities of travel planning and want a straightforward solution. The app's unique selling point is its ease of use and simplicity. # Visual style The ad has a casual aesthetic with bright, natural lighting. The editing is static, with one continuous shot for the entire duration of the ad. The production quality appears polished but relatable. The pacing is slow and relaxed. The ad maintains a consistent audio-visual sync throughout. # Hooks Text overlay: 00:00–00:07: POV: you found out that booking a trip is as easy as it is to… trip Visual: 00:00–00:07: From a high angle, a person lies on a light brown wooden staircase. The person has light skin, is wearing a blue 'Booking.com' t-shirt, blue jeans, black sunglasses, a brown belt, and gray sandals with white socks on one foot. The person holds a smoothie in one hand and a cell phone with the Booking.com app on the screen in the other. Around them are scattered travel items: a black suitcase, a black camera, a black vaping device, white headphones, and a blue 'Booking.com' baseball cap. Lighting is bright and diffused. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration implied is that booking a trip can be complicated or difficult. The ad addresses this by simplifying the process, highlighted through the statement 'POV: you found out that booking a trip is as easy as it is to... trip'. # Value propositions - Booking a trip is as easy as it is to... trip # Benefits - Easy to book a trip # Features - Mobile app # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presenting the brand's message through visuals and text overlay. # Storyline - 00:00–00:07 00:00–00:07: The ad begins with a person lying on a staircase, surrounded by travel accessories. A text overlay states, 'POV: you found out that booking a trip is as easy as it is to... trip'. The message conveys that using the app to book travel is very easy. The perspective is from the brand, using a first-person 'POV' style to relate to the audience.

# Ad summary A woman shares her experience booking a 'Romantasy Retreat' through Booking.com, where she goes on a date with a dragon. The ad humorously plays on the idea of a fairy tale romance, highlighting the unique and memorable experiences Booking.com can offer. # Brand positioning Booking.com is presented as a platform that offers unique and memorable travel experiences, specifically 'Romantasy Retreats'. The brand aims to occupy a space in the consumer's mind as a provider of extraordinary and fairy tale-like getaways. The brand aligns with a sense of adventure, humor, and the desire for unique experiences. It pushes against the norm of typical hotel bookings by offering themed retreats that cater to specific fantasies. The brand positioning is emotional, focusing on the fun and excitement of living out a fantasy. # Product The featured product is Booking.com's 'Romantasy Retreats' in Munster, which are themed accommodations designed to make guests feel like they are living in a fairy tale. The product is for individuals who enjoy fantasy, adventure, and unique travel experiences. The ad highlights the experience of booking a stay that caters to specific fantasies, such as going on a date with a dragon. The USP is the ability to live out a 'Romantasy' in real life. The use occasion is a romantic getaway or a fun, adventurous trip. The ad addresses the purchase barrier of ordinary travel experiences by offering something extraordinary and memorable, suggesting that Booking.com provides a way to escape the mundane and embrace fantasy. # Visual style The ad has a polished, UGC-style aesthetic with a blend of natural and soft lighting. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging feel. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with cuts timed to the music and voiceover lines. The overall visual style supports the intended tone of humor and fantasy. # Hooks Spoken: So I booked one of those Romantasy Retreats in Munster Text overlay: POV: your romantasy gets literal in 2026 / 'Romantasy Retreats' in Munster / Booking.com Visual: 00:00–00:02 The shot is a medium shot of a young woman with red hair, wearing a large, floral gown, standing in a luxurious hotel room. The room has ornate decor, including a chandelier, a large bed with blue velvet headboard, and a window overlooking a city skyline at dusk. A blue suitcase with the Booking.com logo is visible next to the bed. The camera is stationary and at eye level. The lighting is soft and warm, creating a fairy tale-like atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that ordinary travel experiences can be mundane and unexciting, as the woman is looking for a 'Romantasy Retreat' to escape the ordinary. # Value propositions - Booking.com offers 'Romantasy Retreats' that allow you to live out your fairy tale fantasies in real life. - The themed accommodations provide a unique and memorable travel experience, offering an escape from the ordinary. # Benefits - Live out a fairy tale - Experience a unique and memorable getaway - Escape the mundane # Features - Romantasy Retreats - Themed accommodations - Unique travel experiences # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with Booking.com's 'Romantasy Retreats'. # Storyline - 00:00–00:02 00:00–00:02 The woman introduces the video by stating she booked one of those 'Romantasy Retreats' in Munster. This sets the stage for a fairy tale-like experience and introduces the product being advertised. The perspective is from the woman, who is sharing her personal experience. The tone is casual and inviting. - 00:02–00:06 00:02–00:06 The woman mentions that everything feels like a fairy tale and that she has a date tonight with a dragon. This adds a humorous and unexpected twist, piquing the viewer's curiosity. The perspective is from the woman, who is sharing her excitement and anticipation. The tone is playful and whimsical. - 00:06–00:08 00:06–00:08 The woman acknowledges the absurdity of her date being with a dragon, saying 'Yeah. Same reaction.' This reinforces the humorous tone and acknowledges the viewer's potential surprise. The perspective is from the woman, who is sharing her amusement. The tone is self-aware and comedic. - 00:08–00:12 00:08–00:12 The woman describes her outfit as 'something cute... and slightly flame-resistant.' This continues the humorous theme and hints at the potential dangers of dating a dragon. The perspective is from the woman, who is preparing for her date. The tone is lighthearted and quirky. - 00:12–00:18 00:12–00:18 The woman mentions that her date suggested flying to the date, but she declined, saying 'not on the first date, thanks.' This adds another layer of humor and reinforces the fantastical nature of the date. The perspective is from the woman, who is sharing her dating preferences. The tone is humorous and relatable. - 00:18–00:22 00:18–00:22 The woman sees her date, a dragon, and exclaims 'Oh, he's. Wow. You were not lying about your height.' This highlights the dragon's impressive stature and adds to the comedic effect. The perspective is from the woman, who is reacting to her date's appearance. The tone is surprised and impressed. - 00:22–00:25 00:22–00:25 The woman comments that the dragon is 'A little rough, but warmer than his profile pics suggested.' This adds a touch of romance and suggests that the dragon is more appealing in person. The perspective is from the woman, who is assessing her date. The tone is playful and slightly flirtatious. - 00:25–00:33 00:25–00:33 The woman shares that she feels safe with the dragon, 'except the part where you could roast me alive,' but emotionally, she feels very safe. This reinforces the humorous contrast between the dragon's dangerous nature and the emotional connection. The perspective is from the woman, who is sharing her feelings about her date. The tone is humorous and affectionate. - 00:34–00:41 00:34–00:41 The woman concludes by saying 'The vibes are immaculate. The sparks are flying... Literally.' This emphasizes the positive experience and reinforces the theme of a fairy tale romance. The perspective is from the woman, who is enjoying her date. The tone is enthusiastic and comedic.

# Ad summary A man sings a song about Booking.com while holding a Booking.com branded mug. # Brand positioning Booking.com is presented as a travel booking platform that is fresh, breezy and the "bomb". The brand seemingly wants to occupy a space in the consumer's mind as an all-encompassing solution for travel needs that goes beyond just hotels. It aligns with a tone of casual fun and convenience. The ad implies that the brand is pushing against the norm of limiting services to just hotels by promoting additional offerings like pet-friendly stays. # Product The advertised product is Booking.com, a platform for booking travel accommodations and experiences. It is implied that the product is for people who need a vacation, even those who want to travel with their pets. The ad mentions that Booking.com offers more than just hotels, mentioning pet-friendly stays as an example of additional offerings. The main USP highlighted is that Booking.com makes travel easy. The ad uses a Booking.com branded mug as a prop, visually reinforcing the brand. # Visual style The ad has a UGC feel, shot in a casual setting with basic lighting. The editing consists of static shots and smooth transitions, which supports a casual tone. The pacing is consistent, matching the rhythm of the song. # Hooks Spoken: 00:00–00:04 I went to London, England cuz I needed vacation Text overlay: 00:00–00:02 I went to London, England / 00:02–00:04 cuz i needed vacation Visual: 00:00–00:04 The shot is a close-up of a young, fair-skinned man with curly brown hair and blue eyes. He is wearing a brown and black striped shirt. He holds a white mug with the Booking.com logo in his right hand. The background shows a cluttered room with a white door and items stacked on top of a closet. Lighting is dim and coming from the front. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty and complexity of planning and booking travel. The ad implies the pain point with the line: "other things for traveling were so easy". # Value propositions - Booking.com isn't just for hotels! Find pet friendly stays and more. - Booking.com makes travel easy # Benefits - Makes travel easy # Features - Pet friendly stays # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is happy with the brand. # Storyline - 00:00–00:05 The creator begins by singing about going to London and booking a stay. - 00:05–00:12 The creator states that Booking.com makes traveling easy. - 00:12–00:18 The creator sings about how fresh and breezy Booking.com is, also calling it "the bomb". - 00:18–00:21 The creator claims Booking.com is not only for hotels. - 00:21–00:27 The creator sings about pet-friendly stays that Booking.com offers, despite not having a pet. - 00:27–00:41 The creator repeats the chorus about how Booking.com makes travel easy, is fresh and breezy, and is the bomb. - 00:41–00:47 The creator pauses his performance to take a sip from a Booking.com branded mug.

# Ad summary A woman stands in front of a travel-themed backdrop and reveals that booking travel is made easy with Booking.com. # Brand positioning Booking.com is a service aiming to simplify the travel booking experience. The brand is presented as a convenient and user-friendly platform that removes the stress of planning travel. The ad reinforces this by highlighting the ease of using Booking.com for travel arrangements. # Product Booking.com is an online platform designed to simplify the process of booking travel accommodations, flights, and experiences. This ad highlights its ease of use, positioning it as a solution for stress-free travel planning. Booking.com offers services that remove the traditional barriers and difficulties associated with travel booking. The ad encourages viewers to consider Booking.com as the go-to platform for convenient and easy travel arrangements. # Visual style The ad has a casual, UGC-style aesthetic, with a focus on a single on-screen personality. The editing is simple, featuring direct cuts between shots. The production quality is clean but not overly polished, aligning with the style of content typically found on social media platforms. # Hooks Spoken: Female 1: The craziest thing about traveling is Text overlay: 00:00–00:02 The craziest thing / 00:01–00:03 about traveling is Visual: 00:00–00:03 A woman with fair skin, dark hair pulled back, and bright pink makeup, wearing a magenta t-shirt and blue block earrings, stands in front of a white door frame. She is positioned in a close-up selfie shot, directly facing the camera with a cheerful expression. She gestures towards a wall with a mural of a European cityscape, which is visible behind her shoulder. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that travel planning can be complicated and frustrating: "The craziest thing about traveling is..." # Value propositions - Booking.com simplifies travel arrangements by making booking easy. # Benefits - Simplifies travel arrangements # Features - Easy travel booking # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a satisfied customer sharing her experience. # Storyline - 00:00–00:03 00:00–00:03 A woman stands in front of a travel backdrop, introducing a surprising fact about traveling. The intention is to capture attention by contrasting a common frustration with an unexpected benefit. - 00:03–00:06 00:03–00:06 The woman reveals that what makes traveling easy is using Booking.com. This directly addresses the surprise introduced earlier, positioning Booking.com as the solution.

# Ad summary A man discusses the benefits of booking through Booking.com for travel, showcasing different scenes of destinations available to book. # Brand positioning Booking.com is presented as a travel-booking platform with over 28 million stays to choose from, including hotels with amenities like swimming pools, spas, and free breakfast. The brand aims to occupy the space of a reliable and convenient platform that can assist its customers in finding the right booking that will allow them to get the perfect shot for their travel clips. It provides a wide range of options to cater to different interests and preferences. # Product Booking.com is a travel booking platform with over 28 million stays available. The platform provides options to filter through different locations, accommodations, and amenities, such as swimming pools, spas, and free breakfast. The platform helps users easily book their stays. The ad emphasizes that by using Booking.com, users can easily get great shots when traveling. # Visual style The ad has a clean, bright, and modern aesthetic. The production quality is polished with clear visuals and professional-looking shots. The editing style involves quick cuts to showcase different locations and amenities, with smooth transitions between scenes. The pacing is moderate. # Hooks Spoken: 00:00–00:02 Do you want your travel clips to look flawless? Text overlay: 00:00–00:02 Do you want your travel clips to look flawless? / Booking.com Visual: 00:00–00:02 A medium close-up shot of a fair-skinned man indoors. He has dark brown hair that is neatly styled and dark brown eyes. He is wearing a gray t-shirt. Behind him is a white wall and some black metal railings. # Funnel stage Top of funnel (Awareness) # Pain points Wanting to have flawless travel clips. # Value propositions - Whatever you're into, they've got it. - Getting the shot is easy when you have the right booking. # Benefits - Can find the right booking that will allow you to get the perfect shot for your travel clips # Features - Over 28 million stays available - Swimming pool - Spa - Free breakfast # Call to action Book your next stay on Booking.com. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of a brand representative who is demonstrating the product and showcasing all of its features. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man asking the audience if they want their travel clips to look flawless. - 00:02–00:05 00:02–00:05 He recommends booking stays through Booking.com, which has over 28 million options. - 00:05–00:09 00:05–00:09 Different accommodations are shown to the viewer, as well as amenities they offer, such as swimming pools, spas, and free breakfast. The narrator states, "Whatever you're into, they've got it." - 00:09–00:11 00:09–00:11 The man states setting up the camera is easy once accommodations have been booked. - 00:11–00:16 00:11–00:16 The ad concludes with the man in a pool and states that getting the shot is easy when you have the right booking. The ad then states to book your next stay on Booking.com.

# Ad summary This ad shows a travel pillow with a face filter applied to it sitting on a shelf. Text overlay implies that it's lonely, and prompts the viewer to book a trip on Booking.com. # Brand positioning Booking.com is presented as a convenient and reliable platform for booking travel accommodations. The ad uses humor and a lighthearted tone to engage viewers, suggesting that planning a trip can be fun and easy with their services. The brand aligns with a carefree lifestyle, promoting the idea that travel is accessible and enjoyable for everyone. Booking.com differentiates itself by focusing on the emotional aspect of travel, such as relieving loneliness, rather than just the functional aspects of booking a trip. This emotional positioning aims to make the brand more relatable and appealing to a broad audience. # Product The product featured in this ad is the Booking.com platform, a service that allows users to find and book travel accommodations. The ad does not mention any specific features or pricing details of Booking.com. Instead, it focuses on the benefit of using the platform to plan trips and alleviate the 'loneliness' of travel pillows. The ad implies that Booking.com offers great travel deals, encouraging viewers to visit the site to find them. The ad addresses the potential barrier of not having a travel plan by humorously suggesting that even a lonely travel pillow is a good reason to book a trip. Ultimately, the ad aims to make Booking.com seem like a fun and accessible option for planning travel, appealing to a wide audience. # Visual style The ad has a UGC (User-Generated Content) feel, with a simple, unpolished aesthetic. The editing style is straightforward, with basic camera movements and minimal transitions. The production quality is low-key, contributing to a casual and relatable tone. The pacing is slow and steady, with static shots and simple pans and zooms. The audio-visual sync is present, with the face filter's mouth movements matching the music. # Hooks Text overlay: 00:00–00:06: Booking.com / 00:00–00:03: Je reiskussentje voelt zich eenzaam. / 00:00–00:03: Tijd om 'm mee op reis te nemen? ☀️ Visual: 00:00–00:01: A person's hand, adorned with a tan sweater, opens a white door with a silver handle and lock. The camera is positioned at eye level, providing a close-up view of the door and hand. The background is plain white, typical of an interior door. The lighting is bright and even. / 00:01–00:03: The camera pans to the right to reveal a white shelving unit filled with various items. The top shelf has a red suitcase, the middle shelf contains a travel pillow, and the lower shelves have clothing and other miscellaneous items. The shelves are organized but not perfectly neat, suggesting a lived-in space. The lighting is consistent with the previous shot, maintaining a bright and even illumination. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the pain point of a 'lonely' travel pillow, humorously suggesting that even inanimate objects can feel isolated and in need of a journey. "Je reiskussentje voelt zich eenzaam." # Value propositions - Addresses the loneliness of a travel pillow by encouraging booking a trip through Booking.com. # Benefits - Find great travel deals on Booking.com # Call to action None used. # Point of view - Brand 100% – The entire ad uses the brand's voice to present a humorous take on travel planning, focusing on the emotional benefit of booking a trip to alleviate loneliness. # Storyline - 00:00–00:01 The ad begins with a person's hand opening a white door. - 00:01–00:03 00:01–00:03: The camera pans to the right, revealing a storage shelf with various items, including a travel pillow. - 00:03–00:06 00:03–00:06: A face filter is applied to the travel pillow, making it appear to speak and express loneliness. This is meant to evoke a sense of humor and make the viewer think about travel.

# Ad summary The advertisement promotes Booking.com as a place to explore unique boat stays in 10 different destinations around the world. # Brand positioning Booking.com is positioned as a global travel platform that offers unique and diverse accommodation options, specifically highlighting boat stays. The brand is presented as adventurous and aspirational, catering to travelers seeking unconventional experiences. The ad aims to inspire users to explore various international destinations. Booking.com aims to occupy a space in the consumer's mind as a place to find one of a kind vacation stays. # Product The ad promotes boat stays available through Booking.com. It showcases destinations such as Srinagar, India, Barcelona, Spain, Ha Long, Vietnam, Alleppey, India, Aswan, Egypt, Amsterdam, The Netherlands, Luxor, Egypt, La Rochelle, France, Lisbon, Portugal, and Labuan Bajo, Indonesia, where boat stays are available. The unique selling proposition is the opportunity to experience travel and accommodation in an unconventional way by staying on boats, adding an element of adventure and novelty to traditional vacations. The ad targets travelers who are looking for unique experiences. # Visual style The ad features a mix of dynamic, first-person footage and static, informative graphics. The visuals are bright and inviting, with clear blue skies and turquoise waters, intended to evoke a sense of adventure and relaxation. The editing is simple with a quick transition to the graphic. The overall aesthetic leans towards a polished UGC feel. # Hooks Spoken: 00:00–00:01: Looking for a unique getaway? Text overlay: 00:00–00:01: Looking for a unique getaway? Visual: 00:00–00:01: A fair-skinned young girl, wearing a black life vest, sits on the front of a moving jet ski, smiling and looking directly at the camera. Behind her is a fair-skinned adult man with short dark hair and a fair-skinned adult woman wearing sunglasses. The jet ski is moving across a body of water on a sunny day. In the background, there is a shoreline with buildings and greenery. The camera is shaky, handheld. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for unique and memorable travel experiences, suggesting that traditional accommodations may not always satisfy this need. # Value propositions - Unique boat stays provide an unconventional and adventurous way to experience travel. # Benefits - Unique travel experiences - Diverse accommodation options - Opportunity to explore various international destinations # Features - Boat stays in various destinations # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad begins from the perspective of a child on a jet ski, giving a sense of adventure and excitement. - Brand 50% – The ad then transitions to the official brand message from Booking.com, listing destinations and promoting boat stays. # Storyline - 00:00–00:01 00:00–00:01: A family enjoys a ride on a jet ski. The little girl looks directly into the camera, giving a first-person perspective of the fun. The goal is to capture the viewer's attention immediately and introduce the theme of unique getaways. - 00:01–00:07 00:01–00:07: The scene transitions to a list of 10 destinations where boat stays can be found on Booking.com, with a background image of a luxury yacht in clear, turquoise waters. This moment is meant to give potential travelers travel inspiration and information, showcasing Booking.com's offering of boat stays in exotic locations.

# Ad summary The ad showcases a man dressed as Sherlock Holmes inspecting the features of a hotel he booked through Booking.com. He humorously critiques aspects like the view, pool water, and pillow softness, ultimately declaring it his "perfect stay." # Brand positioning Booking.com is presented as a go-to platform for booking accommodations. The brand positions itself as offering a wide array of options, ensuring customers can find their "perfect stay." The tone is lighthearted and playful, suggesting that booking through their platform can lead to delightful and satisfactory travel experiences. It implicitly caters to travelers seeking quality and assurance in their bookings, suggesting a reliable service for finding great accommodations, with an emotional focus on satisfaction and discovery. # Product The ad showcases Booking.com as a comprehensive travel booking platform where users can find hotels, homes, and more. The platform enables users to book travel stays. The features highlighted are the quality and desirability of the accommodations, as evidenced by the inspector's positive ratings of the view, pool water, and pillow softness. The ad implies that Booking.com addresses the fear of unsatisfactory stays by ensuring quality and meeting expectations, positioning itself as a solution for travelers seeking reliable and enjoyable accommodation options. # Visual style The ad features a polished commercial aesthetic, blending high-quality visuals with a lighthearted, UGC-style approach through the creator's comedic performance. It maintains a consistent pace with static shots, creating a clean and engaging viewing experience. # Hooks Spoken: Male 1: Let's inspect the hotel I booked on Booking.com Text overlay: Let's inspect the hotel I booked on Booking.com Visual: 00:00–00:02: A well-dressed man in a light-colored suit, gray cape, and Sherlock Holmes hat is shown in a bright hotel hallway with red and white chairs. He holds a magnifying glass and walks toward the camera with a confident expression. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common problem of uncertainty and potential disappointment when booking accommodations, with the concern that the stay might not meet expectations. This is visually and tonally implied through the Sherlock Holmes character's inspection, with the intention of uncovering any flaws or shortcomings. # Value propositions - The service enables the customer to "explore hotels, homes and more". # Benefits - The pool water is perfect for swimming. - The pillow is soft. - "My perfect stay exists!" # Features - Booking of hotel. - Booking of homes. - Booking of other locations. - Hotel view. - Hotel swimming pool. - Pillow softness. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer comically reviewing a hotel experience booked through Booking.com. # Storyline - 00:00–00:02 The ad begins with a man dressed as Sherlock Holmes in a hotel hallway. - 00:00–00:02 He announces he's going to inspect the hotel he booked on Booking.com, establishing the premise of a comedic hotel review from his perspective. - 00:02–00:05 Next, the view from the hotel room is shown, and he rates it 10/10. - 00:05–00:08 He inspects the pool water with a magnifying glass, then gives a thumbs-up, confirming it's perfect for a swim. - 00:08–00:12 After that, he examines a pillow with his magnifying glass and declares it "great," - 00:12–00:15 Finally, he dramatically falls onto the bed, announcing that his perfect stay exists, summarizing the positive review and resolving the storyline with a humorous conclusion.

# Ad summary This ad promotes Booking.com, highlighting its free cancellation policy and showcasing the joy of booking travel through their app. It features a male creator using the app to book hotels and flights, showcasing how he picks hotels based on pool aesthetics and enjoys sunsets instead of watching TV shows. # Brand positioning Booking.com is positioned as a user-friendly and convenient platform for booking travel, emphasizing the brand's value through its free cancellation policy, as well as booking flights and hotels. It aligns with a lifestyle of enjoying travel and vacations with a focus on aesthetic appeal and relaxation. The brand contrasts with the norm of complicated booking processes and stresses a smooth, stress-free experience, especially in its cancellation policies. Booking.com leans towards an emotional positioning by appealing to the desire for relaxation, aesthetic enjoyment, and memorable experiences while on vacation. # Product The Booking.com mobile app allows users to book hotels, flights, and rental cars. The app is presented as easy to use and provides a user-friendly experience, with a focus on its free cancellation policy, which aims to remove one of the main purchase barriers. USPs include mobile-only discounts, as well as a variety of options. The ad showcases users booking hotels based on criteria like pool aesthetics and planning activities to replace everyday routines, such as binge-watching TV shows. The app is positioned as a tool for creating stress-free holidays, allowing users to book flights and hotels. # Visual style The ad has a polished UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, aiming for an authentic feel while maintaining a clean look. The pacing is consistent with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 Here's some propaganda I am definitely falling for. Text overlay: 00:00–00:02 Booking.com Visual: 00:00–00:02 The camera is in selfie-style as a man with fair skin, dark hair, and a gray t-shirt looks directly into the camera. He is indoors with a white ceiling and a decorative mirror behind him. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of travel planning being stressful and inflexible, specifically highlighting the frustration of rigid cancellation policies: "Booking with free cancellation on Booking.com always." # Value propositions - Free cancellation: Book with confidence knowing you can cancel without penalty - Mobile app: Conveniently plan and book travel from anywhere. - Aesthetic-driven choices: Personalize your travel by picking hotels based on your preference. # Benefits - Stress-free travel - Aesthetic enjoyment of travel - Easy to use # Features - Free cancellation - Mobile-only discounts - Options to book hotels, flights, and cars. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer and creator of the brand who is describing how they use the product. # Storyline - 00:00–00:02 00:00–00:02 The creator looks directly into the camera while referencing that he is falling for the Booking.com propaganda. - 00:02–00:04 00:02–00:04 The creator holds up his phone while the text overlay on the screen states that Booking.com offers free cancellation. - 00:04–00:06 00:04–00:06 The creator and a woman smile while on an airplane. A text overlay states that you can catch flights and feelings. - 00:06–00:09 00:06–00:09 The creator is laying on a pool chair, while the text overlay states that he chooses hotels solely based on pool aesthetics. - 00:09–00:15 00:09–00:12 A picturesque sunset is shown over a pool deck, while the text overlay says to binge-watch sunsets instead of TV shows. This transitions to the creator swimming in a pool while the text overlay says to find your perfect, stress-free holiday on Booking.com.

# Ad summary This ad promotes Booking.com, featuring a creator explaining that booking the right location can help make your travel clips look flawless. # Brand positioning Booking.com is presented as a resource for finding the perfect stays with features like swimming pools, spas, and free breakfast. The brand offers access to over 28 million stays, suggesting a wide variety of options for any preference. The brand aims to occupy the space of accessible luxury and beautiful aesthetics, for anyone looking to create the perfect travel photo and video clips. This positions Booking.com as a go-to for visually appealing travel experiences. # Product Booking.com is an online platform that helps users find and book stays. It provides a selection of over 28 million properties, allowing users to filter through various options to find accommodations with specific features like swimming pools, spas, and free breakfast. The ad positions Booking.com as a means to help people create the perfect travel photo and video clips by booking the right location. It addresses the barrier of finding aesthetically pleasing and feature-rich stays by showcasing the platform's diverse offerings. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a clean look. The production quality is high, lending a professional feel to the UGC-style presentation. The editing style includes quick cuts to showcase amenities and locations, synced to the voiceover. The pacing is consistent, creating a seamless flow. # Hooks Spoken: Do you want your travel clips to look flawless? Text overlay: Booking.com / Do you want your travel clips to look flawless? Visual: 00:00–00:02: A medium close-up of a man with fair skin and short brown hair, wearing a gray t-shirt, speaking directly to the camera. The background is a blurred modern interior with neutral tones. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is wanting travel clips to look flawless, which implies a frustration with current travel content not meeting desired aesthetic standards. # Value propositions - The ad communicates that Booking.com provides the resources to create flawless travel content by providing access to accommodations with amenities like swimming pools, spas, and free breakfast. # Benefits - Getting the shot is easy when you have the right booking. # Features - Filter through over 28 million stays. - Swimming pool - Spa - Free breakfast # Call to action Book your next stay on Booking.com. # Social proof - None used. # Point of view - Customer 100% – This POV is conveyed through a creator speaking directly to the camera. # Storyline - 00:00–00:02 The ad opens with a creator asking viewers if they want their travel clips to look flawless. - 00:02–00:05 The creator reveals that the solution is to first go on Booking.com and filter through over 28 million stays. This conveys the message that Booking.com offers a vast selection of visually appealing accommodations. - 00:05–00:08 The ad highlights various appealing amenities such as swimming pools, spas, and free breakfast. This suggests that Booking.com has something for everyone's preferences. - 00:08–00:11 The ad emphasizes that Booking.com has accommodations for whatever the viewer is into, setting up a visually appealing camera shot is then shown. - 00:11–00:16 The creator reveals that getting the perfect shot is easy when the viewer books the right accommodation. The ad ends by urging the viewer to book their next stay on Booking.com, emphasizing the platform as the source of visually appealing travel experiences.

# Ad summary A woman dressed as a vampire shares her tips for enjoying a sunny holiday, like free breakfast (indoors of course) # Brand positioning Booking.com is presented as a travel booking platform that offers excellent hotel options and traveler perks. The brand aims to occupy a space in the consumer's mind as the go-to resource for hotel accommodations. It aligns with a fun, adventurous lifestyle, suggesting that travel can be enjoyable and stress-free. The brand positions itself in contrast to category norms that might focus solely on price or location, instead emphasizing the experience and amenities offered. The brand positioning is both functional (offering traveler perks like free breakfast) and emotional (promising a hotel stay so great that you never want to leave the room). # Product The Booking.com platform is advertised as a service for booking hotels. The product works by providing access to hotels with various traveler perks, such as free breakfast. The ad suggests it is for anyone who enjoys travel and values comfort and convenience, especially those who want to make the most of their hotel stay. The USP is that Booking.com hotels are so great, you never want to leave the room. Moments of use include enjoying the amenities of a high-quality hotel, such as the perks of free breakfast, indoors of course. Purchase barriers are addressed by highlighting the value and enjoyment of booking with Booking.com. # Visual style The ad has a polished, commercial feel with a blend of outdoor and indoor shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent rhythm with the light background music. The visual motifs include the recurring presence of the woman dressed as a vampire, creating a humorous and thematic connection across different settings. The pacing is moderate, and the cuts are timed with both the music and voiceover lines. # Hooks Spoken: Female 1: How to enjoy a sunny holiday as a vampire? Text overlay: Booking.com / How to enjoy a sunny holiday as a vampire Visual: 00:00–00:01 The camera is positioned in front of a fair-skinned, light-eyed woman dressed as a vampire, looking up and away from the camera with dark makeup and a black dress and choker. She is outdoors during the day near a light-colored building and trees, under a clear blue sky. The camera angle is slightly low, looking up at her face. / 00:01–00:04 The camera angle remains the same, but the woman now holds a black lace umbrella above her head and smiles into the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad uses a humorous approach so a specific pain point is not clearly stated, but it implies that booking a disappointing hotel can ruin a vacation. # Value propositions - Book a hotel so great, you never want to leave the room. - Explore traveller perks, like free breakfast. # Benefits - Enjoy a great hotel experience - Never want to leave the room - Enjoy traveller perks - Enjoy free breakfast # Features - Traveler perks - Free breakfast # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer of Booking.com, sharing tips and experiences. # Storyline - 00:00–00:04 00:00–00:04 The presenter, dressed as a vampire, poses outdoors near a hotel and asks how to enjoy a sunny holiday as a vampire. The intent is to grab attention with a humorous and unexpected scenario. The audience experiences the situation from the perspective of a vampire. - 00:04–00:08 00:04–00:08 The same presenter walks into a hotel room and proclaims to book a hotel so great you never want to leave the room. This intends to promote the excellent hotel options that are available via Booking.com. The audience experiences the situation from the perspective of a traveler who loves comfort and luxury. - 00:09–00:14 00:09–00:14 The presenter applies sunscreen while outdoors and advises the audience to wear sunscreen at all times. This reinforces the vampire theme while humorously promoting the need for sun protection. The audience is positioned as travelers who need to take precautions in sunny locations. - 00:14–00:19 00:14–00:19 The presenter is indoors and advises the audience to explore traveller perks like free breakfast, indoors of course. This highlights the additional benefits of booking through Booking.com and maintains the vampire theme with a witty remark. The audience is framed as potential Booking.com users who can enjoy added perks.