How Perplexity AI Advertises on Meta

# Ad summary Ad for Perplexity's AI search tool that helps Poshmark sellers optimize their listings by identifying stale listings, creating a resharing schedule, and tracking share coverage. # Brand positioning Perplexity is presented as a sophisticated AI-powered search engine specifically tailored for data analysis and task automation. By showcasing its ability to analyze a Poshmark closet, the brand positions itself as a user-friendly solution to complex problems that saves users time and effort. The brand focuses on efficiency and intelligent data utilization, appealing to users seeking practical tools to boost their productivity and decision-making in online sales. # Product The advertised product is Perplexity, an AI-powered search engine presented as a tool to assist Poshmark sellers. The ad highlights features designed to optimize listings by identifying "Stale Listings", creating a "Reshare Schedule", and tracking "Share Coverage". The product aims to help sellers manage and improve their Poshmark sales by providing data-driven insights, promising to improve listing visibility and potentially boost sales performance. # Visual style The ad utilizes a clean, minimalist aesthetic. It features a neutral color palette and straightforward graphics, giving it a professional and user-friendly appearance. The design mimics the look of a computer interface, with simple icons and a clear text hierarchy, emphasizing the brand's focus on efficiency and data analysis. # Hooks Headline: Your closet has 200 listings. Poshmark is showing 12 of them. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that Poshmark sellers have numerous listings, but only a fraction of them are being actively displayed, suggesting a potential loss of visibility and sales opportunities. "Your closet has 200 listings. Poshmark is showing 12 of them." # Value propositions - AI insights into Poshmark optimization - Efficient way to find and manage listings to boost sales # Benefits - AI-powered search for Poshmark optimization # Features - Stale Listings - Reshare Schedule - Share Coverage # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, showcasing the capabilities and benefits of its search engine to potential Poshmark seller clients. # Storyline - The ad opens with a statement about a Poshmark seller's closet containing 200 listings, while noting that Poshmark is only showing 12 of them. This sets the stage by highlighting a problem many sellers face: that not all listings are being effectively displayed, which is intended to create an immediate sense of concern and spark the audience's attention to the underlying issue. The brand is pointing out the problem. - Next, the ad presents a button prompting users to "Try Computer", immediately offering a solution to the problem introduced. This is positioned as a straightforward call to action, guiding the audience to explore how the brand can address the listing visibility issue. The brand is introducing a call to action to try the product. - The ad concludes by showcasing three distinct features through visual representations of analytical interfaces labeled "Stale Listings", "Reshare Schedule", and "Share Coverage". This shows potential users the specific functions and insights the brand offers, reinforcing its utility as a tool for optimizing Poshmark sales. The brand is highlighting the product features.

# Ad summary This ad showcases the speed of Perplexity's AI rewriting the title and meta tags for your Shopify store. It highlights the tool's ability to complete this task while the user reads the ad. # Brand positioning Perplexity, presented through its 'computer' AI tool, is positioned as a cutting-edge solution for Shopify store owners seeking to optimize their SEO. The brand highlights its ability to perform complex SEO tasks, such as rewriting titles and meta tags, with speed and efficiency. This capability underscores Perplexity's commitment to saving users time while enhancing their website's search engine performance. The brand seeks to occupy a space in the market for Shopify SEO optimization, emphasizing speed and automation. # Product The advertised product is Perplexity's 'computer,' an AI tool designed to automatically rewrite titles and meta tags for Shopify stores. It works in the background to enhance SEO value creation across a portfolio of Shopify assets. The tool crawls existing meta tags, generates SEO-optimized title tag rewrites, and validates new tags against search intent. It features integration with various AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro, each handling different aspects of the process. The tool is presented as a solution that addresses the time-consuming nature of SEO tasks by automating them, and as the ad states, it completes these tasks 'while you read this.' # Visual style The ad has a minimalist aesthetic, characterized by a dark background and clean, white typography. The layout is structured in a way that mimics a user interface, lending a sense of technological sophistication. The ad appears to be a high-quality digital rendering, showcasing a platform-native look. The typography is large and legible, enhancing readability and stop power. # Hooks Headline: Computer rewrote every title and meta tag in your Shopify store while you read this. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the time-consuming and complex nature of manual SEO optimization for Shopify stores. This is implied by highlighting the tool's speed and automation of these tasks: "Computer rewrote every title and meta tag in your Shopify store while you read this." # Value propositions - The AI tool rewriting the tags while the user is reading about it conveys speed and efficiency. # Benefits - SEO value creation - SEO-optimized title tag rewrites - Validating new tags against search intent # Features - Automatically rewrite titles and meta tags for Shopify stores - Integration with AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The entire image ad is from the brand's point of view as it promotes the features and capabilities of its 'Computer' tool. # Storyline - The ad opens by stating that 'Computer rewrote every title and meta tag in your Shopify store while you read this.' This statement immediately captures the audience's attention by highlighting the product's speed and efficiency, creating an element of surprise. The message is coming from the brand. - Following the opening, the ad transitions to display the 'Working' phase, showcasing the AI's backend processes, such as 'Rewriting every title tag and meta description across portfolio Shopify assets for SEO value creation.' This is designed to build confidence in the viewer by demystifying the process. This information is provided by the brand, further explaining the specific functionalities of their AI tool. - The ad further breaks down the processes through integration with various AI models: GPT-5.4 ('Crawling existing meta tags across storefronts...'), Claude Opus 4.6 ('Generating SEO-optimized title tag rewrites...'), and Gemini 3.1 Pro ('Validating new tags against search intent...'). The brand is showing the AI tool working in real-time, which helps to build trust through transparency.

# Ad summary This ad promotes a computer application called "Perplexity Computer" designed to help Poshmark sellers list better and fix their Poshmark closets. It highlights key features like Listing Queue, SEO Title Guide, and Sell-Through analytics. # Brand positioning The brand "Perplexity Computer" positions itself as a tool to enhance the performance of Poshmark sellers. It implies that success on the platform is not just about sharing more, but rather about improving the listing process. The brand is targeting inefficiencies in the listing process and offering a solution through its computer application. # Product The product being advertised is a computer application called "Perplexity Computer" aimed at improving Poshmark listings. Key features include a "Listing Queue" for efficient listing management, an "SEO Title Guide" to optimize listings for search, and "Sell-Through" analytics to track sales performance. It tackles the challenge of poor Poshmark closet performance by providing tools to list more effectively, suggesting users should 'fix' their listings with the advertised application. # Visual style The ad features a clean, minimalist aesthetic with a focus on functionality and clarity. The use of translucent boxes, simple graphics, and muted colors gives it a modern, digital feel. The image treatment includes background removal and subtle color grading. # Hooks Headline: The top Poshmark closets don't share more. They list better. Fix yours. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is struggling to improve a Poshmark closet's performance. The ad implies that many sellers focus on sharing more, but aren't seeing results: "The top Poshmark closets don't share more." # Value propositions - list better # Benefits - list better # Features - Listing Queue - SEO Title Guide - Sell-Through # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The text "The top Poshmark closets don't share more. They list better. Fix yours." is a statement that aims to reframe the user's approach on the platform and highlight the importance of the brand's listing solutions. - Brand: The "Try Computer" button suggests that the viewer try the product. # Storyline - The ad starts by stating that top Poshmark closets don't just share more, but list better, which immediately challenges the common assumption that sharing is the key to success. The brand is communicating this statement to grab the attention of Poshmark sellers and reframe their understanding of platform success. - Next, the ad tells the user to "Fix yours," which directly addresses the potential pain point of struggling Poshmark sellers who are not seeing the desired results. The brand is guiding the seller towards the solution they offer. - The ad then showcases three key features of the "Perplexity Computer" application - "Listing Queue", "SEO Title Guide", and "Sell-Through". The brand is visually and textually demonstrating the core functionalities of the app to show its utility and value.

# Ad summary This ad for Perplexity Computer questions whether word of mouth marketing is sufficient to fill "your bays." It shows options for a bay scheduler, promo mailer, and bay occupancy tracker. # Brand positioning Perplexity Computer is presented as a SaaS solution for businesses seeking to optimize their operations. The brand aims to occupy the space of providing technological tools to enhance efficiency and decision-making. The brand's offering of solutions for scheduling, promotion, and occupancy suggests a commitment to comprehensive business management. By questioning the reliance on traditional word-of-mouth marketing, the brand implicitly pushes against outdated methods, positioning itself as a forward-thinking alternative. # Product The Perplexity Computer is a software suite designed to help businesses optimize their operations through enhanced scheduling, promotion, and occupancy management. It features a bay scheduler for efficient resource allocation, a promo mailer for targeted marketing campaigns, and a bay occupancy tracker to monitor and maximize space utilization. The software appears geared toward businesses that need to manage physical spaces or resources and promote those spaces to drive utilization and revenue. The ad directly addresses the potential inadequacy of relying solely on word-of-mouth marketing, suggesting that the product provides a more reliable and data-driven approach to business management. # Visual style The ad features a clean and minimalist design with a dark background and light text, aiming for a modern and professional aesthetic. The production quality is high, with a focus on clear typography and simple icons. The images of the software interfaces are stylized and clean, suggesting a user-friendly product. The overall effect is to communicate efficiency and sophistication, aligning with the brand's positioning as a cutting-edge tech solution. # Hooks Headline: Still hoping word of mouth is enough to fill your bays? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of relying solely on word-of-mouth marketing to fill available business spaces. The question, "Still hoping word of mouth is enough to fill your bays?" directly challenges the effectiveness of this traditional method. # Value propositions - None used. # Benefits - None used. # Features - Bay Scheduler - Promo Mailer - Bay Occupancy # Call to action Try Computer # Social proof - None used. # Point of view - Brand: This point of view appears throughout the ad, as the questions and product descriptions are designed to represent Perplexity Computer's perspective. # Storyline - The ad opens with a question about whether relying on word-of-mouth marketing is enough to fill available spaces or "bays." This aims to make business owners consider the limitations of traditional marketing strategies from the perspective of the brand. - The ad presents a button that reads, "Try Computer." This is to create interest in Perplexity Computer and get people to learn more about the product, from the perspective of the brand. - The ad shows three options with icons. These are identified as "Bay Scheduler", "Promo Mailer", and "Bay Occupancy." This is included to illustrate the capabilities of Perplexity Computer, told from the brand's perspective.

# Ad summary This ad demonstrates the Perplexity Computer product by describing how it researches schools, drafts statements, and builds a deadline tracker automatically. The ad aims to solve the problem of completing school applications by using AI to do the work for the user. # Brand positioning Perplexity Computer is presented as an AI-driven solution to automate and streamline the complex process of researching schools, drafting statements, and tracking deadlines. The brand offers efficiency and automation, promising to alleviate the burden of time-consuming tasks by automatically researching schools, drafting statements, and tracking deadlines. This positioning suggests a brand that values productivity and innovation, designed to empower users with advanced technology that simplifies complex processes. By automating these tasks, Perplexity Computer pushes against the conventional norms of manual research and drafting. # Product Perplexity Computer is positioned as an automated tool designed to streamline the school application process. It researches each school, drafts statements, and builds a deadline tracker automatically. The product is intended for individuals applying to schools who want to automate the application process. It automates the tasks of researching school-specific criteria, drafting personal statements, and building a live deadline tracker. It appears to address the pain points of time-consuming and complex tasks by handling these processes automatically. # Visual style The ad employs a clean and modern aesthetic with a dark background and light text, creating a high-contrast and easily readable design. The layout is simple and structured, mimicking a software interface with distinct blocks and clear typography. The visual elements focus on functionality, resembling a working application screen. The overall look is professional and tech-forward, designed to convey efficiency and innovation. # Hooks Headline: Computer researches each school, drafts your statements, and builds a deadline tracker — automatically. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of the time-consuming and complex nature of researching schools, drafting application statements, and managing deadlines. Visuals depict the multiple steps involved in the process, with the text referencing "Researching school-specific criteria, drafting personal statements, and building a live deadline tracker." # Value propositions - Automated research, drafting, and deadline tracking saves time and effort - AI-driven process provides a streamlined and efficient application experience # Benefits - Automated research - Automated drafting - Automated deadline tracking - Saves time and effort in the school application process # Features - Researches each school - Drafts your statements - Builds a deadline tracker automatically - Scraping school websites for admissions criteria - Drafting personalized statements matching school values - Constructing a sortable deadline tracker spreadsheet # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The initial statement about Perplexity Computer's capabilities is from the brand, as it describes its core functions and promises of automation. - Product: The view of the software 'working' shows the product in action, providing a real-time glimpse of its operational status. - External source: Listing the AI models and their specific actions during the process presents a technical, outside view of how the software functions. # Storyline - The ad opens by highlighting Perplexity Computer's capabilities, stating it researches each school, drafts your statements, and builds a deadline tracker automatically. This message is communicated from the brand's perspective, setting the stage by explaining the core functions and promising to automate time-consuming tasks. - The narrative then transitions to an in-app view, showcasing the software 'working.' This is presented from the product's perspective, showing the ongoing process of researching school-specific criteria, drafting personal statements, and building a live deadline tracker. - The ad lists several AI models (GPT-5.4, Claude Opus 4.6, Gemini 3.1 Pro) along with the number of steps and specific actions each is taking (e.g., 'Scraping school websites for admissions criteria,' 'Drafting personalized statements matching school values,' 'Constructing a sortable deadline tracker spreadsheet'). This detailed breakdown is presented from the AI models' perspective, illustrating how the software tackles each task automatically and showing which technologies are in use.

# Ad summary The ad is for Perplexity computer. It has a tan background with text that reads, "Your Poshmark closet. Sold." There is a button that says, "Try Computer". # Brand positioning Perplexity is presented as a computer search product. The brand aims to simplify online selling experiences by connecting buyers and sellers. The overall tone is modern and functional. # Product The ad promotes Perplexity computer, described implicitly as a tool for achieving successful sales on Poshmark. It aims to help users sell items from their Poshmark closet, targeting those who wish to quickly and easily sell their items. The ad directly addresses a desire for sales, streamlining the process of online reselling. # Visual style The ad employs a minimalist design with a neutral color palette and straightforward typography. The simple layout and clean typography are designed for easy readability. It gives a modern and functional feel. # Hooks Headline: Your Poshmark closet. Sold. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of difficulty in selling items on Poshmark. The text "Your Poshmark closet. Sold." implies that currently, the target audience's closet is not sold, suggesting a common struggle. # Value propositions - None used # Benefits - Sold. # Features - None used # Call to action Try Computer # Social proof - None used # Point of view - Brand: The ad presents the product as a solution, inviting users to "Try Computer" in order to achieve their desired outcome. This aligns with a brand perspective focused on demonstrating value and driving product adoption. # Storyline - The ad begins by presenting a problem statement from a brand perspective about selling on Poshmark. This is to grab the user's attention by speaking directly to the problem that they may be having, increasing the chances that the product that is being offered will be useful. - From a brand perspective, the ad offers a simple solution: "Your Poshmark closet. Sold." This indicates that the computer will help make this happen. The intention is to clearly convey the central benefit of the service. - The ad ends with a "Try Computer" button, prompting the user to test the product. The intention here is to encourage engagement with the brand's offering.

# Ad summary This ad showcases Perplexity's computer and how it can rewrite title and meta tags in your Shopify store. It shows a screenshot of the AI working and lists the different AI models it uses to complete the task. # Brand positioning Perplexity is presented as an innovative AI-driven company. They aim to simplify complex SEO tasks for Shopify store owners, positioning themselves at the intersection of AI technology and e-commerce solutions. They promise efficiency and immediate results. The brand emphasizes cutting-edge AI capabilities by showcasing various models (GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro) integrated into their platform. # Product The featured product is Perplexity's AI computer, which automates the rewriting of title and meta tags for Shopify stores. It functions by using a combination of AI models including GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro. These models crawl existing meta tags, generate SEO-optimized title tag rewrites, and validate new tags against search intent. The product is designed for Shopify store owners. Its USPs include saving time and effort by automating SEO tasks, enhancing search engine optimization, and leveraging multiple advanced AI models to ensure high-quality rewrites. The ad addresses the purchase barrier of time consumption in SEO management, showcasing how quickly the AI can rewrite tags. # Visual style The ad uses a clean, minimalist visual style resembling a computer interface, emphasizing functionality and efficiency. The production quality appears to be a direct screenshot, giving it a platform-native feel. The typography is simple and legible, ensuring scannability. The layout mimics a user interface, enhancing the perception of real-time operation and credibility. # Hooks Headline: Computer rewrote every title and meta tag in your Shopify store while you read this. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point addressed is the time-consuming and complex nature of manually managing and optimizing title tags and meta descriptions for Shopify stores. This is signaled by the ad promising to rewrite the tags while you read, implying the manual process takes much longer. # Value propositions - The computer rewrites every title and meta tag in your Shopify store *while you read this*, suggesting speed and efficiency. # Benefits - SEO value creation. # Features - Rewrites every title tag and meta description. - Uses GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro. - Crawls existing meta tags across storefronts. - Generates SEO-optimized title tag rewrites. - Validates new tags against search intent. # Call to action Try Computer # Social proof - The ad references GPT-5.4, Claude Opus 4.6 and Gemini 3.1 Pro, showcasing the AI models used. # Point of view - Brand: The whole ad uses the brand's perspective to showcase its product's speed, efficiency, and advanced AI capabilities. # Storyline - The ad begins with the statement that the 'computer' (presumably the product) rewrote every title and meta tag in the viewer's Shopify store while they read the text. This message conveys the product's speed and efficiency from the brand's perspective. - The next beat shows the 'Working' screen with the message that the computer is 'Rewriting every title tag and meta description across portfolio Shopify assets for SEO value creation.' This is from the brand's perspective and illustrates the product in action. - Finally, the ad showcases the AI models being used (GPT-5.4, Claude Opus 4.6, Gemini 3.1 Pro) and their respective steps, such as 'Crawling existing meta tags across storefronts,' 'Generating SEO-optimized title tag rewrites,' and 'Validating new tags against search intent.' This is told from the brand's perspective, lending credibility to the product by highlighting its advanced technology and specific processes.

# Ad summary The ad presents Perplexity Computer as a solution for auto shops that have lost fleet accounts due to a missing page on their website. It showcases how Perplexity Computer audits auto shop websites, identifying missing fleet services pages and generating optimized content using AI. # Brand positioning Perplexity Computer is presented as an AI-driven solution for businesses, particularly auto shops, aiming to optimize their online presence. The brand positions itself as a tool that identifies and rectifies critical website issues, such as missing fleet service pages, which can lead to loss of business. It aims to occupy the space of a technologically advanced, problem-solving partner that helps businesses maintain a competitive edge by ensuring their websites are fully optimized for customer acquisition. The brand promotes a functional and data-driven approach to improving online performance, contrasting with potentially more manual or less informed methods. It suggests an alignment with efficiency and accuracy, appealing to businesses looking for tangible results through technological solutions. # Product Perplexity Computer is an AI-driven tool designed to audit auto shop websites for missing fleet services pages and generate optimized content. It analyzes websites to identify critical issues, specifically the absence of fleet service pages, which are essential for attracting and retaining fleet accounts. The tool uses AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro to crawl websites, generate fleet services pages with SEO keywords, and cross-reference top-ranking competitor fleet pages. This addresses the purchase barrier of needing specialized knowledge or significant time investment to optimize a website for fleet services. The ad is telling the viewer that this product is worth trying or buying because it automates and simplifies the process of identifying and fixing website deficiencies, ultimately helping auto shops retain or regain valuable fleet accounts. # Visual style The ad uses a clean, minimalist design with a light background and dark text to create a professional and trustworthy feel. The layout mimics a user interface, likely from a computer or mobile device, enhancing its modern and technological appeal. The use of simple shapes and lines, along with a grid-like structure, contributes to a scannable and easily digestible format. The production quality appears to be highly polished, giving it a high-design feel that contrasts with more lo-fi or disruptive styles. # Hooks Headline: Every auto shop that lost a fleet account had the same missing page on their website. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the loss of fleet accounts due to a missing but essential page on the auto shop's website. The ad states, 'Every auto shop that lost a fleet account had the same missing page on their website,' indicating that this problem is both common and critical. # Value propositions - Identify and fix the missing page on your website that's costing you fleet accounts - AI-driven solution for automated website optimization # Benefits - Automated website analysis - Improved online visibility - Enhanced SEO performance - Attraction of fleet accounts # Features - AI-driven auditing of websites - Identification of missing fleet services pages - Generation of optimized content - Use of AI models: GPT-5.4, Claude Opus 4.6, Gemini 3.1 Pro # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The headlines, button, and 'working' status update promote Perplexity Computer as a solution and highlight its capabilities. # Storyline - The ad starts by stating that 'Every auto shop that lost a fleet account had the same missing page on their website.' This is included to highlight a common and critical problem faced by auto shops, positioning the brand as aware of their challenges. It is told from the brand's perspective, aiming to grab the attention of those who have experienced this issue. - The ad then presents 'Try Computer' as a call to action, offering a solution to the identified problem. This is included to encourage immediate engagement with the product. It is told from the brand's perspective, promoting their tool as the solution. - The ad showcases the tool 'Working' to audit 'auto shop websites for missing fleet services pages and generating optimized content.' This is included to demonstrate the tool's functionality and capabilities. It is shown from the brand's perspective, highlighting the automated process and value proposition. - The ad lists specific AI models used (GPT-5.4, Claude Opus 4.6, Gemini 3.1 Pro) and the steps they take, such as 'Crawling site for missing fleet landing page...' and 'Generating fleet services page with SEO keywords...' This is included to provide technical details and build credibility. It is shown from an external source perspective, outlining the specific actions and technology used.

# Ad summary This image ad for perplexity computer opens with a surprising observation: a shop winning fleet contracts has worse mechanics but better Google reviews. The ad then shows how Review Tracker, Reply Templates, and Star Ratings can help other companies improve their Google reviews and gain fleet contracts. # Brand positioning Perplexity Computer is presented as a tool that can help businesses improve their Google reviews and win fleet contracts. The brand is positioned as a solution for businesses that may not have the best mechanics but can still succeed by focusing on their online reputation. The brand aims to occupy the space in the consumer's mind as a tool that can help them improve their online reputation and win more business. The tone of the brand is straightforward, and functional. # Product The product is a software tool designed to improve a business's Google reviews and help them win fleet contracts. The ad highlights three features of the product: Review Tracker, Reply Templates, and Star Ratings. The product is for businesses that want to improve their online reputation and win more business. The ad suggests that the product can help businesses overcome the purchase barrier of having worse mechanics by improving their Google reviews. # Visual style The ad has a minimalist visual style, with a clean layout and simple graphics. The color palette is muted, with light beige as the background. The ad has a clean and professional look. # Hooks Headline: The shop winning fleet contracts has worse mechanics but better Google reviews. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of businesses that may have worse mechanics but still want to win fleet contracts. The ad highlights the fact that "The shop winning fleet contracts has worse mechanics." # Value propositions - Improve Google reviews # Benefits - Better Google reviews - Winning fleet contracts # Features - Review Tracker - Reply Templates - Star Ratings # Call to action Try Computer # Social proof - None used. # Point of view - External source: The opening statement is presented as an observation about the industry, not a claim from the brand. # Storyline - The ad opens with a surprising statement: "The shop winning fleet contracts has worse mechanics but better Google reviews." This is intended to grab the viewer's attention and make them curious about how this is possible. The story is being told from an external source's perspective. - The ad shows three features of the product: Review Tracker, Reply Templates, and Star Ratings. This is intended to show the viewer how the product can help them improve their Google reviews. The story is now being told from the brand's perspective. - The ad includes a "Try Computer" call to action button. This encourages the viewer to try the product and see if it can help them improve their Google reviews and win fleet contracts. The story is now being told from the brand's perspective.

# Ad summary This ad for Perplexity AI leads with the headline "6 weeks of landscape research, done in 6 minutes" to highlight the product's ability to quickly analyze complex information. The ad also displays a preview of the interface of the AI's product which provides steps the program is taking to compress industry landscape research into a comprehensive strategic briefing document. # Brand positioning Perplexity AI is presented as a cutting-edge tool for professionals and researchers seeking to streamline their information gathering and analysis process. The brand positions itself as a solution to the time-consuming nature of landscape research, offering a way to condense weeks of work into minutes. It aligns with values of efficiency and productivity, providing a functional advantage through AI-driven insights. Perplexity AI aims to occupy the space in the consumer's mind as a time-saving solution for business professionals and researchers. # Product The product is Perplexity AI, an AI-driven tool designed to compress weeks of industry landscape research into a comprehensive strategic briefing document in minutes. It automates the synthesis of analyst reports, earnings transcripts, and regulatory trends to draft executive summaries with citations. The ad addresses the purchase barrier of time investment in research, highlighting the product's unique selling proposition of speed and efficiency. The ad also shows the product is accessible via a 'Try Computer' call-to-action. The product is for industry professionals and researchers. # Visual style The ad features a clean and minimalist visual style with a dark gray background and a focus on typography. The interface-style preview of the product is a subtle way to convey its functionality and user experience. The overall aesthetic is modern and professional, suitable for a tech-focused audience. # Hooks Headline: 6 weeks of landscape research, done in 6 minutes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the time-consuming nature of industry landscape research, emphasizing that it normally takes '6 weeks' to complete a comprehensive project. # Value propositions - 6 weeks of landscape research, done in 6 minutes. # Benefits - 6 weeks of landscape research, done in 6 minutes. # Features - Compressing six weeks of industry landscape research into a comprehensive strategic briefing document - GPT-5.4 - Ingesting analyst reports and earnings transcripts... - Claude Opus 4.6 - Synthesizing regulatory trends across three regions... - Gemini 3.1 Pro - Drafting executive landscape summary with citations... # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The brand is telling the viewer how long landscape research takes, and how much faster the brand's product is. - Customer: The customer experiences the problem of slow landscape research, and can visualize the solution when the brand presents the interface of the software. # Storyline - The ad starts by stating a problem for researchers, which is that it normally takes '6 weeks of landscape research' to complete a project. This is from the brand's perspective, stating the normal standard for this type of work. The intention is to engage with professionals in the target audience who can relate to the standard workload for such research projects. - Next, the brand claims the AI software can complete a similar task 'done in 6 minutes.' The intention here is to display the benefit of using the product. - The ad presents the POV of the software user, depicting what the interface looks like when the AI is 'working'. This section shows the product actively 'compressing six weeks of industry landscape research into a comprehensive strategic briefing document'. The intention is to highlight the AI's ability to handle complex research tasks efficiently.

# Ad summary This ad promotes Perplexity Computer as a solution for researching state-by-state compliance requirements, contrasting it with the hassle of Googling. It features three key functionalities: state tracker, requirements, and a compliance guide. # Brand positioning Perplexity Computer is presented as a modern solution for complex research and information gathering, contrasting directly with the common practice of using search engines for business-critical needs. Positioned as a more efficient and streamlined alternative to traditional search, the brand aims to occupy the space of an intelligent research assistant in the consumer's mind. This positioning speaks to professionals who value time, accuracy, and consolidated data, suggesting a lifestyle of informed decision-making and efficient problem-solving. # Product Perplexity Computer is presented as a streamlined and efficient solution for researching state-by-state compliance requirements. The product offers three key functionalities: a state tracker for monitoring regulations, access to detailed requirements, and a compliance guide to aid in understanding and adherence. The ad targets professionals who need to stay up-to-date with regulatory information, addressing the pain point of time-consuming Google searches and potentially inconsistent data. By offering these three tools in one place, Perplexity Computer simplifies the compliance process, making it easier for users to stay informed and avoid potential legal issues. # Visual style The ad has a clean, minimalist visual style with a focus on clarity and information. The use of a limited color palette (primarily whites, greens, and purples) gives the ad a modern and professional feel. The visual elements are arranged in a straightforward manner, making the ad easy to scan and understand quickly. The overall impression is that of a trustworthy and efficient solution. # Hooks Headline: Still Googling state-by-state compliance requirements? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of time-consuming Google searches for state-by-state compliance requirements. The ad asks "Still Googling state-by-state compliance requirements?" # Value propositions - The product offers three tools in one place # Benefits - Simplifies the compliance process - Makes it easier for users to stay informed - Avoid potential legal issues # Features - State Tracker - Requirements - Compliance Guide # Call to action Try Computer # Social proof - None used. # Point of view - Customer: The question "Still Googling state-by-state compliance requirements?" is asked from the perspective of someone who understands the challenges and frustrations of using traditional search engines for this purpose. # Storyline - The ad starts by asking, "Still Googling state-by-state compliance requirements?", immediately establishing a common pain point for the target audience. This question is meant to resonate with anyone who spends considerable time searching for this type of information online from the customer point of view. - The ad offers "Try Computer" as a direct alternative to the inefficient process of Googling state-by-state compliance requirements. This positions the brand as a proactive solution to the problem from the brand's point of view. - The ad showcases three key functionalities: State Tracker, Requirements, and Compliance Guide. This highlights the product's features and suggests that it is comprehensive and user-friendly from the brand's point of view.

# Ad summary This ad shows viewers a more effective way to respond to negative reviews. It presents the common issue of using the same generic apology and then offers a product called "Computer" as the solution to this problem. # Brand positioning The brand "perplexity computer" offers a tech based solution for businesses that have online reviews. It positions itself as a modern, cutting-edge solution for dealing with negative reviews, suggesting a move away from traditional, manual methods. It aims to occupy the space of an innovative tool that enhances efficiency and provides personalized responses to customer feedback, indicating an approach to customer relations and online reputation management. # Product The product is "Computer," offered by perplexity. It is a tech based solution aimed at businesses dealing with online reviews. It provides a more effective way to respond to negative feedback, contrasting with the use of generic copy-paste apologies. It appears to offer three key features: Response Drafts, Review Tracker, and Reply Metrics. This suggests the product helps in creating personalized responses, monitoring reviews, and analyzing the effectiveness of replies. This product addresses the need for efficiency and personalization in online customer relations. # Visual style The ad has a minimalist and tech-focused visual style. The image has a dark background with a light font and icons. The ad is highly polished and uses a clean layout, with the typography integration being large and bold. This helps with scannability. # Hooks Headline: Why are you responding to bad reviews with the same copy-paste apology? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the ineffective use of generic, copy-paste apologies when responding to bad reviews. This is signaled through the question, "Why are you responding to bad reviews with the same copy-paste apology?" # Value propositions - Provides personalized responses # Benefits - More effective way to respond to negative feedback # Features - Response Drafts - Review Tracker - Reply Metrics # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The brand uses the question "Why are you responding to bad reviews with the same copy-paste apology?" to highlight the pain point the viewer may have when responding to reviews. # Storyline - The ad starts by posing the question, "Why are you responding to bad reviews with the same copy-paste apology?" The brand is presenting a common problem that businesses face when dealing with negative feedback to capture the audience's attention and set the stage for a solution. - The ad provides a solution by showing a button with the text "Try Computer". The brand is introducing its product as the answer to the problem it presented in the opening question. - The ad features three icons: "Response Drafts", "Review Tracker", and "Reply Metrics". The brand is highlighting the features of its product to show the viewer the benefits that it offers.

# Ad summary The ad showcases how Perplexity Computer can create a complete application plan based on a user's school list by extracting admission requirements from school portals, mapping deadlines into a sequenced timeline, and compiling supplemental essay prompts per school. # Brand positioning Perplexity is presented as a sophisticated and efficient AI-powered tool designed to simplify complex tasks. The brand occupies a space of advanced technological assistance, particularly for students navigating college applications. It aligns with values of efficiency, intelligence, and ease, pushing against the traditionally complicated and stressful nature of application processes. The brand positioning is functional, emphasizing performance and simplicity to provide a streamlined solution. # Product Perplexity Computer is an AI-driven tool designed to assist students with their school applications. It works by allowing users to enter their school list, and in return, the program generates a complete application plan. The tool extracts admission requirements from various school portals, maps deadlines into a sequenced timeline, and compiles supplemental essay prompts for each school. It addresses the common purchase barrier of the time-consuming and complicated nature of school applications by automating and organizing the necessary steps. # Visual style The ad has a clean, digital interface look. It appears to be a direct screen capture from the application. The color scheme is dark mode, with dark backgrounds and light text. The production quality is high, suggesting a polished and professional application. # Hooks Headline: Enter your school list, get back a complete application plan. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complex, time-consuming, and overwhelming process of creating a school application plan. This is signaled by the ad's headline and supported by the features listed. # Value propositions - AI-powered application planning: Automatically extracts key requirements, deadlines, and essay prompts, saving significant time and effort. # Benefits - Get a complete application plan. # Features - Parsing a school list and generating a prioritized application plan with deadlines and requirements. - Extracting admission requirements from school portals... - Mapping deadlines into a sequenced timeline... - Compiling supplemental essay prompts per school... # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The brand is presenting the features and benefits of their AI-powered tool for creating school application plans. - Customer: The customer is implied to be seeking a solution to the time-consuming and complicated process of school applications. # Storyline - The ad starts by presenting the core problem: creating a college application plan. The intention is to immediately capture the viewer's attention by highlighting a common pain point in the application process. This is told from the brand's perspective, setting up the problem that their tool solves. - The ad then transitions to a demonstration of Perplexity Computer's function. Here the brand walks the customer through the step by step process of the tool, Parsing a school list and generating a prioritized application plan with deadlines and requirements. This section illustrates how the tool operates, showcasing its main capabilities in action and reinforcing its value proposition of simplifying the application process. This part of the story is told from the brand's perspective, showing the tool in use.

# Ad summary This ad for Perplexity Computer shows the viewer how the application drafts statements and builds deadline trackers for schools. # Brand positioning Perplexity is presented as an advanced AI tool designed to streamline complex tasks. The brand promotes itself as an innovative solution that leverages cutting-edge technology to automate processes like school research, statement drafting, and deadline tracking. This positions Perplexity as a technologically sophisticated choice for users seeking efficiency and accuracy, specifically targeting those who value time-saving solutions in academic and professional settings. The brand aims to occupy a space in the consumer's mind as an indispensable tool for handling intricate tasks with ease and precision. # Product Perplexity Computer is an AI-driven tool designed to automate and simplify tasks such as school research, drafting statements, and building deadline trackers. It utilizes AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro to perform specific functions, including scraping school websites for admissions criteria, drafting personalized statements matching school values, and constructing sortable deadline tracker spreadsheets. The tool caters to individuals seeking efficiency in managing complex projects by automating repetitive and time-consuming processes. Its unique selling point is its ability to automatically handle these tasks, saving users time and effort. # Visual style The ad features a clean, minimalist design resembling a software interface. The layout is structured with clear headings and bullet points, creating a sense of organization. The color palette is muted, using a light gray background with dark text, which gives it a professional and tech-forward feel. The production quality is polished, and the aesthetic aligns with that of a tech demo or interface screenshot. This style emphasizes functionality and clarity, suggesting a practical and efficient product. # Hooks Headline: Computer researches each school, drafts your statements, and builds a deadline tracker — automatically. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of manually researching schools, drafting statements, and tracking deadlines, tasks that are time-consuming and complex. "Researching school-specific criteria, drafting personal statements, and building a live deadline tracker" highlights the tediousness and effort involved. # Value propositions - Computer researches each school, drafts your statements, and builds a deadline tracker — automatically: This saves time and effort by automating key tasks. # Benefits - automatically # Features - researches each school - drafts your statements - builds a deadline tracker - GPT-5.4 - Claude Opus 4.6 - Gemini 3.1 Pro # Call to action Try Computer # Social proof - None used. # Point of view - Brand: This POV appears in the main text, demonstrating how the software functions. # Storyline - The ad starts by stating that the computer researches each school, drafts your statements, and builds a deadline tracker automatically. This is intended to tell the viewer what the program does from the brand's perspective. - Next, the ad shows the application working in real time as it researches school-specific criteria, drafts personal statements, and builds a live deadline tracker. The viewer is getting to see the AI function from a computer's point of view. - The final beat showcases different AI models like GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro, with specific tasks they perform. This highlights the technical capabilities from the brand's perspective.

# Ad summary This image ad promotes Perplexity Computer, a service that audits blogs, rewrites meta tags, and builds content calendars automatically. The ad features three graphic icons showing these functions. # Brand positioning Perplexity Computer positions itself as a tech-forward, automated solution for blog management and content strategy. It aims to occupy the space of a sophisticated yet user-friendly tool that simplifies complex tasks like blog auditing, meta tag optimization, and content calendar creation. The brand aligns with values of efficiency, automation, and data-driven decision-making, appealing to users who want to streamline their online presence and content strategy. This brand pushes against the traditional manual approaches to blog management, offering a convenient, technologically advanced alternative. Its positioning is both functional (providing specific tools) and emotional (offering ease and control). # Product Perplexity Computer is presented as an automated tool that helps users manage and optimize their blogs. It offers three primary functions: auditing blogs, rewriting meta tags, and building a 30-day content calendar—all done automatically. The ad targets bloggers and content creators who want to streamline their workflow and enhance their online presence. The product's USPs include automation, time-saving efficiency, and comprehensive blog management capabilities. The ad aims to address the pain points of manual blog auditing and content planning, positioning Perplexity Computer as a worthwhile solution for simplifying these tasks and improving content strategy. # Visual style The ad features a clean and minimalistic design with a neutral color palette, emphasizing simplicity and ease of use. The visual motifs include graphic icons and clear typography, creating a user-friendly interface style. The image treatment appears to be a studio shot with balanced lighting and no visible filters, maintaining a professional and trustworthy aesthetic. The typography integration is large and bold, ensuring scannability. The style contrasts with platform-native content by presenting a high-design, polished look, potentially increasing stop power in feed. # Hooks Headline: Computer audits every blog, rewrites your meta tags, and builds a 30-day content calendar — automatically. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of manual and time-consuming blog management tasks. "Computer audits every blog, rewrites your meta tags, and builds a 30-day content calendar" highlights the problems of tedious and repetitive work. # Value propositions - Comprehensive blog management through automation - Simplified content strategy and calendar creation # Benefits - Simplifies blog management - Automates content strategy - Saves time and effort # Features - audits every blog - rewrites your meta tags - builds a 30-day content calendar - automatically # Call to action Try Computer # Social proof - None used. # Point of view - Brand: Present throughout the ad, particularly in the headline and CTA, to promote the service and its benefits. - External source: The three icons at the bottom act as visual aids, demonstrating the features of the software in an objective manner. # Storyline - The image starts with the headline stating that 'Computer audits every blog, rewrites your meta tags, and builds a 30-day content calendar - automatically.' This informs the user of the core capabilities of the Perplexity Computer service from the brand's perspective. The intention is to immediately showcase the key benefits and automated functions of the product to grab the user's attention and position the service as a comprehensive solution for blog management. - Next, the ad includes a 'Try Computer' button. This serves as a direct prompt, encouraging the audience to explore the service further from the brand's perspective. It functions as a clear call-to-action, leading the audience towards engagement and conversion. - Finally, the ad features three icons: 'Meta Tag Fixes,' 'Content Calendar,' and 'Audit Results.' This section visually breaks down the specific tools offered by the Perplexity Computer service from an external, almost educational perspective. The intention is to further clarify the functionality and user interface of the tool, reinforcing its value proposition.

# Ad summary This ad for Perplexity Computer points out that a large EBITDA deal closed recently and asks the viewer if they noticed. It then shows what the computer application can do by showing trends, recent closes, and deal alerts. # Brand positioning Perplexity Computer is a brand that aims to be at the forefront of financial analysis. The brand positions itself as essential for staying informed about important financial deals and trends, implying that its target audience includes professionals in finance who need to stay ahead of the curve. # Product The product being advertised is Perplexity Computer, a software application designed to provide insights into financial deals and trends. The application offers functionalities such as tracking EBITDA trends, monitoring recent closes, and setting up deal alerts. This positions the product as a vital tool for financial professionals who need to stay informed and make data-driven decisions. The ad specifically highlights the ability to notice significant financial events, suggesting that the software helps users identify opportunities they might otherwise miss. # Visual style The ad has a clean, minimalist aesthetic with a light color palette. It uses simple graphics to represent complex financial data, making it appear modern and approachable. The overall design is professional and geared towards a business-oriented audience. The use of white space and clear typography enhances readability, making it easy to scan and understand the key messages. # Hooks Headline: A comparable deal closed at 11.2x EBITDA last month. Did you notice? # Funnel stage Top of funnel # Pain points The ad highlights the possibility of missing critical financial events such as a "comparable deal closed at 11.2x EBITDA last month," implying the viewer may be uninformed. The question "Did you notice?" directly addresses this concern. # Value propositions - Ensure you don't miss comparable deals and stay up-to-date with important financial trends. # Benefits - Stay informed about significant financial events - Track EBITDA trends - Monitor recent financial closures - Receive deal alerts # Features - EBITDA Trends - Recent Closes - Deal Alert # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and highlighting its benefits. # Storyline - The ad begins by pointing out that a comparable deal closed at 11.2x EBITDA last month, then asks the viewer if they noticed this event. This serves to highlight the complexity of financial markets and the potential for missing important information. This message is from the brand's perspective, aiming to establish a pain point that its product can solve. - The ad transitions to showcasing what Perplexity Computer can do. It displays three core functions: EBITDA Trends, Recent Closes, and Deal Alert. This section aims to demonstrate the value of the product by showing how it can help users stay informed and up-to-date with financial data. This section is told from the brand's perspective, emphasizing its ability to provide solutions for financial analysis.

# Ad summary This ad uses a question to highlight the benefit of using Perplexity Computer over word of mouth to fill your bays. # Brand positioning Perplexity Computer is presented as a solution to marketing challenges faced by businesses, specifically the challenge of filling "bays," suggesting storage or operational capacity. The brand's positioning is functional, focusing on providing a practical tool that overcomes the limitations of traditional marketing methods like "word of mouth." This implies a modern, efficient approach to business operations, suggesting that Perplexity Computer is a tool for forward-thinking businesses seeking to optimize their resources. # Product The product is Perplexity Computer, offered as an alternative to relying solely on "word of mouth" to "fill your bays". The ad does not detail its specific functionalities, but it clearly communicates that Perplexity Computer is a solution aimed at improving marketing efforts. The product is for businesses that are looking for alternatives to traditional marketing methods and want to ensure their storage or operational capacity is being used to the fullest potential. The ad addresses the potential purchase barrier of relying on outdated marketing strategies and presents Perplexity Computer as a modern solution. # Visual style The ad has a minimalist, clean aesthetic with a focus on text-based communication. It is professionally shot and relies on a muted color palette for a sophisticated and modern feel. The design is simple and effective, ensuring clear and concise messaging. # Hooks Headline: Still hoping word of mouth is enough to fill your bays? # Funnel stage Top of funnel (Awareness) # Pain points Relying on word of mouth as an effective way to fill your bays. # Value propositions - Try Computer, an alternative to word of mouth. # Benefits - Alternative to word of mouth # Features - Computer # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The brand is presenting its product as a solution to the ineffectiveness of relying on word of mouth. # Storyline - The ad starts with a question, "Still hoping word of mouth is enough to fill your bays?", which highlights the common challenge businesses face when relying solely on traditional marketing. The question grabs the audience's attention by pointing out the ineffectiveness of traditional marketing methods. - The ad concludes with a call to action, "Try Computer", suggesting that Perplexity Computer is the solution to the problem mentioned earlier. The CTA serves as an invitation for the audience to explore the brand's offering as a solution.

# Ad summary This ad is meant to highlight the importance of using Perplexity AI to monitor and address customer complaints on Yelp to avoid losing business. # Brand positioning Perplexity computer is a brand that aims to help restaurants avoid losing business by addressing customer complaints. The brand promotes a functional positioning, focusing on simplicity and performance by highlighting how its computer software can help restaurants identify and act on Yelp complaints. # Product Perplexity computer is computer software that helps restaurants identify and address customer complaints on Yelp. The software helps restaurant owners see the complaints, understand how it impacts lunch traffic, and create an action plan. The ad emphasizes that restaurants that have lost their lunch crowd have ignored the same three Yelp complaints, implying that this software can help prevent that from happening. # Visual style The ad has a clean and minimalist visual style. It appears to be a studio shot with soft lighting and flat design elements. The use of neutral colors and simple graphics gives it a professional and modern look. # Hooks Headline: Every restaurant that lost its lunch crowd ignored the same 3 Yelp complaints. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point in the ad is restaurants losing their lunch crowd due to ignoring the same 3 Yelp complaints, as highlighted by the statement: "Every restaurant that lost its lunch crowd ignored the same 3 Yelp complaints." # Value propositions - The ad communicates value by suggesting that restaurants can avoid losing their lunch crowd if they address the 3 Yelp complaints that restaurants ignored. - Offers a software solution to monitor Yelp Complaints, analyze Lunch Traffic, and create an Action Plan # Benefits - None used # Features - Yelp Complaints - Lunch Traffic - Action Plan # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The point of view in this ad is from the brand, Perplexity Computer, aiming to showcase the benefits of its software in addressing Yelp complaints for restaurants. # Storyline - The ad starts by stating that restaurants that lost their lunch crowd ignored the same 3 Yelp complaints to highlight the pain point and demonstrate why it is important to monitor and address customer feedback. This is being conveyed from the brand's perspective. - A "Try Computer" CTA is included to encourage the viewer to try the Perplexity Computer product and solve this problem. This is being conveyed from the brand's perspective. - Three screen shots are shown to demonstrate the product's capabilities. The first shows "Yelp Complaints" displayed in a spreadsheet. The second shows "Lunch Traffic" displayed in a line graph and a bar graph. The third shows "Action Plan" with horizontal lines, which may represent a list. These are being conveyed from the brand's perspective to help illustrate how the software works.

# Ad summary This ad presents a problem faced by PE firms, which is losing money on platform companies due to overlooking certain data. It then presents Perplexity Computer as a solution, highlighting its ability to identify overlooked revenue tables that signal churn and concentration risk. # Brand positioning Perplexity Computer is positioned as a sophisticated solution for private equity firms aiming to avoid financial losses in platform company investments. The brand emphasizes its ability to identify critical, often overlooked, data points related to revenue tables, churn, and concentration risk. This positioning appeals to financially savvy, risk-averse investors who need advanced tools to make informed decisions and ensure profitability. # Product Perplexity Computer is presented as a tool designed to identify overlooked platform company revenue tables that signal churn and concentration risk. It works by locating embedded revenue tables across filings, benchmarking platform cohort decay against peers, and surfacing missed red flags for deal teams. The product aims to prevent financial losses for PE firms by providing critical insights and data analysis that might otherwise be missed. # Visual style The ad has a clean, minimalist aesthetic with a focus on text and interface elements. The production quality is high, resembling a screen capture or mockup of a software interface. The color palette is neutral, with a light background and contrasting dark text and elements, contributing to a professional, tech-focused look. The typography is clean and legible, which adds to the scannability of the ad. # Hooks Headline: Every PE firm that lost money on a platform company missed this same table. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is private equity firms losing money on platform company investments due to overlooking critical data. "Every PE firm that lost money on a platform company missed this same table." # Value propositions - Prevent financial losses for PE firms by providing critical insights and data analysis that might otherwise be missed. # Benefits - Avoid financial losses on platform company investments. # Features - Identifying overlooked platform company revenue tables that signal churn and concentration risk. - Locating embedded revenue tables across filings... - Benchmarking platform cohort decay against peers... - Surfacing missed red flags for deal teams... # Call to action Try Computer # Social proof - None used. # Point of view - Brand: The entire ad is structured from the perspective of Perplexity Computer, showcasing its capabilities and value proposition to PE firms. This is evident from the problem statement to the solution demonstration. # Storyline - The ad starts by highlighting a common problem: private equity firms losing money on platform companies, conveying the message that this happens when critical data is missed. This is from the brand's perspective to grab attention and set the stage for their solution. - The ad introduces Perplexity Computer as the solution, stating that these firms missed 'this same table,' implying the product can identify this crucial data. This builds on the problem and showcases the brand's value proposition. - The ad details what the software does, listing that it identifies overlooked platform company revenue tables that signal churn and concentration risk. This builds confidence in the software's capabilities from a product-centric point of view. - The ad provides specific examples of how the software works, such as locating embedded revenue tables, benchmarking cohort decay, and surfacing red flags. This gives specific evidence of how the tool helps deal teams, from the brand’s perspective.

# Ad summary This ad promotes Perplexity Finance by showcasing a dashboard that correlates Polymarket contracts with stocks, suggesting the platform can provide valuable insights for investment decisions. # Brand positioning Perplexity Finance is presented as a sophisticated financial tool that offers in-depth analysis and correlation of financial data. The brand's positioning is highly functional, focusing on providing users with actionable insights into the correlation between Polymarket contracts and stocks. It aims to occupy a space in the consumer's mind as a reliable and comprehensive data analysis platform for investors and financial professionals, prioritizing insights and data-driven decision-making. # Product The advertised product is a dashboard provided by Perplexity Finance that shows the correlation between Polymarket contracts and stocks. This platform seems designed for investors and financial analysts who need to track and understand relationships between different financial instruments. The dashboard displays real-time data, including stock prices (e.g., TSLA at $367.96) and other relevant metrics. The dashboard aims to address the complexity of financial markets by offering a clear visualization of data relationships, making it easier for users to make informed investment decisions. The product's main selling point is its ability to offer a correlated view of Polymarket contracts and stock data in a single dashboard. # Visual style The ad employs a clean and minimalist design with a dark background, highlighting the dashboard interface. The design mimics a high-tech, data-driven environment, emphasizing functionality and clarity. The production quality appears highly polished with a focus on presenting data in an organized manner. # Hooks Headline: "Build me a dashboard showing the correlation between Polymarket contracts and stocks" # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of needing to track and understand relationships between financial instruments, specifically the complexity of correlating Polymarket contracts and stocks. # Value propositions - Real-time data on stock prices and percentage changes # Benefits - Actionable insights into the correlation between Polymarket contracts and stocks - Clear visualization of data relationships - Easier to make informed investment decisions # Features - Dashboard displaying correlation between Polymarket contracts and stocks - Real-time data on stock prices and percentage changes - Visualization of relationships between different financial instruments # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire ad is framed from the perspective of a user requesting a specific, complex data analysis tool, indicated by the quote at the top requesting the dashboard build. # Storyline - The ad begins with a request, "Build me a dashboard showing the correlation between Polymarket contracts and stocks," immediately framing the product as a solution to a direct user need. This is told from the perspective of a client requesting this custom build, to show its power. - The focus then shifts to showcasing the dashboard itself, with real-time data and metrics displayed. The viewer can see it's a fully operational dashboard, showing a range of data with real-time functionality.