How Myprotein Advertises on Meta

# Ad summary A young man purchases a candy bar from the corner shop he frequents. After the transaction, he tells the shop owner that he has something to show him. The man then presents a container of Mars protein powder and indicates that they are going to try it together. They mix the powder with milk, shake it, and then pour it into two plastic cups for a taste test. Both men enjoy the taste and the shop owner then encourages the viewer to use the linked Myprotein code. # Brand positioning Myprotein is presented as a brand that aligns with convenience and is associated with popular candy brands. The collaboration with Mars suggests a fun, accessible approach to protein supplements, differentiating it from brands that focus solely on functional performance or intense fitness. By partnering with a known candy brand, they cater to customers looking for a tasty and enjoyable experience rather than strictly performance-based goals. The brand is not overtly positioned, but implied as a simple and accessible way to enjoy the flavor of Mars candy in a healthier form. # Product Myprotein Mars Hi Protein Impact Whey Protein powder is presented as a protein supplement with the flavor of a Mars candy bar. It is for anyone who enjoys candy and wants a protein source. The main feature of the protein powder is that it tastes like a Mars bar. It's implied that the product is healthier than eating a Mars bar while providing a protein boost. The protein powder is presented as easy to consume on the go and can be added to milk. # Visual style The ad has a scrappy, UGC feel. The setting is natural and the lighting is from the corner store's overhead lights. The editing style uses quick cuts to keep things moving and to give a sense of reality. The audio-visual sync is loose, adding to the more realistic tone of the piece. # Hooks Spoken: So this is Sage. He owns the corner shop that I always go to. Visual: 00:00–00:03: Indoors in a corner shop, a young man in a white sweatshirt and black sweatpants points to an older man to his right. The older man wears an olive-green quarter-zip sweatshirt with a Levi's logo, jeans, and a black baseball cap. The camera is at eye level and stationary. The background features shelves stocked with candy and liquor. # Funnel stage Middle of funnel (Consideration) # Pain points People who want to consume protein but don't like the taste of other protein powders may be hesitant to include it in their diets: "It’s just a chore to drink it" # Value propositions - Get the great taste of a Mars bar with your protein. # Benefits - Tastes the same as Mars bar # Features - Mars flavor # Call to action Use code Joe Myprotein # Social proof - "He always buy from me." - Male 2 (Corner Shop Owner) - "That's very nice. The same as Mars bars." - Male 2 (Corner Shop Owner) - "That genuinely is really good." - Male 1 (Content Creator) # Point of view - Customer 50% – The ad is told from the perspective of a customer showing the product to the shop owner. - Brand 50% – The product is the focus of the video and benefits and instructions are provided by the content creator. # Storyline - 00:00–00:04 A young man is standing next to a middle-aged man in a corner shop. The young man points to the other man, introducing him as Sage, owner of the corner shop that the content creator always goes to. The message is that Sage is a trusted, local figure. - 00:15–00:16 Sage jokes that the content creator always buys from him. This reinforces the implied relationship and sets up the product reveal. - 00:18–00:22 The content creator pulls out a container of Mars Hi Protein Impact Whey Protein powder. The message is that the product will be taste-tested by both men. - 00:22–00:23 Sage pours milk into a shaker bottle. This shows how the protein shake is prepared. - 00:23–00:24 Sage adds a scoop of Mars Hi Protein Impact Whey Protein powder to the milk in the shaker bottle. This further illustrates the mixing process. - 00:25–00:26 The content creator tells Sage to shake the bottle. This shows the ease with which the protein powder is mixed. - 00:27–00:29 Sage vigorously shakes the protein shake. The tonal cue here is a sense of fun, as Sage is seen getting into the process. - 00:30–00:31 Sage pours the mixed protein shake into two plastic cups. This shows that the protein powder is meant to be shared. - 00:31–00:32 The two men toast each other with their protein shakes. The message is that the two are doing this together. - 00:33–00:38 Both men take a sip of the protein shake. Sage says that the protein shake tastes the same as a Mars bar. The implication is that the product tastes good. - 00:38–00:50 The content creator says that the shake is genuinely very good. He finishes the shake and Sage asks him if he can have more. Sage says that the shake is very natural and then encourages the viewer to use the Myprotein code linked. The final message is that the protein shake tastes great and encourages the viewer to buy it.

# Ad summary A female influencer shows off a MyProtein collaboration with the Mars Bar brand. She discusses the flavors and ingredients of the protein powder while talking about ways to incorporate it into recipes. # Brand positioning MyProtein is presented as a brand that collaborates with iconic candy brands to produce protein powder in nostalgic flavors. They are targeting customers with a sweet tooth looking for ways to incorporate protein into their diet. The brand positions itself as a way to satisfy your sweet tooth in a healthy way by incorporating flavors from iconic candies and baked goods. # Product MyProtein has collaborated with the Mars Bar brand to launch a new Impact Whey Protein powder. It is said to contain 20 grams of protein and 120 calories per portion. This chocolate caramel flavored protein can be added to shakes, yogurt bowls, and baked oats. The product is designed to satisfy sweet tooth cravings in a healthy way, offering a way to remember how good a Mars bar tastes. # Visual style The ad has a UGC feel and is shot in a well-lit kitchen. The editing style is simple, with static shots and minimal transitions. The production quality is high, which helps to maintain the product's focus. The video has a fast pace. # Hooks Spoken: 00:01–00:02 Mars protein powder. Myprotein have a new collaboration launching today with Mars. Visual: 00:00–00:04 A woman stands in a kitchen holding up a black MyProtein box. Inside the box are two black containers of MyProtein Mars Hi-Protein Impact Whey Protein and a white MyProtein shaker bottle. The kitchen has white cabinets, grey walls, and a black countertop. The woman is wearing a white tank top and green athletic leggings. She is smiling as she looks at the camera. # Funnel stage Top of funnel (Awareness) # Pain points Satisfying a sweet tooth in a healthy way. # Value propositions - 120 calories and 20 grams of protein per portion - Chocolatey caramelly loveliness # Benefits - Satisfy that sweet tooth - Mars bar muffins as snacks # Features - Mars protein powder - Chocolatey caramelly loveliness - 120 calories - 20 grams of protein per portion # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer expressing her excitement about a new product. # Storyline - 00:00–00:04 The video begins with a woman smiling as she shows off a MyProtein box that includes the newly released Mars Bar flavored protein. - 00:04–00:14 She mentions the new collaboration with Mars and mentions the chocolatey caramel flavor. She says she can't wait to use it in a baked oats recipe or snack muffins. The influencer is sharing her first impressions of the product with excitement. - 00:15–00:23 The influencer holds up the Mars Bar protein powder and mentions the 120 calories and 20 grams of protein. She provides additional suggestions such as adding the protein powder to your shake, yogurt bowl, or oats. - 00:23–00:36 She says that the protein can be added to muffins or baked oats for an unreal taste. She is speaking from the perspective of a consumer looking for healthy ways to add a nostalgic dessert into their diet. The tone is excitable.

# Ad summary A female creator shows her 1850-calorie, 160-gram-protein diet for fat loss while having her period and a big appetite. She displays her meals for breakfast, lunch, snack, and dinner. She also states that she drinks at least 3 liters of water a day. # Brand positioning The brand being presented, Mistorin Nutrition, is trying to occupy the high-protein space within the diet market. The ad follows the category norm of providing a simplified approach to dieting but stands out by focusing on high-protein options in an everyday context, rather than strictly marketing a specific product. By showcasing the protein content of whole meals, the brand promotes a lifestyle that aims to balance nutrition with enjoyment, challenging the perception that dieting involves restriction. The brand values are focused on practical dietary solutions. The positioning is functional, with an emphasis on performance and simplicity. # Product The ad features Mars Protein Powder by Mistorin Nutrition. Mars Protein Powder is a protein supplement intended to boost the protein content of the user's daily diet. The product is for people who are trying to adhere to a caloric deficit. The presenter includes the protein powder with her breakfast, stating it packs 52 grams of protein in her overnight oats. She also shows that a single meal provides 33 grams of protein. The protein powder helps the presenter meet her high protein goals, while still enjoying her normal food choices. # Visual style The ad has a polished commercial aesthetic. There are quick cuts and static shots. The pacing is fast and consistent throughout the ad. The video has natural lighting, creating a bright and airy atmosphere. There is an even sync between the audio and visual. # Hooks Spoken: 00:00–00:08 What I eat in a day, 1800 calories, 160 grams of protein as a girl who's lost over 8 pounds losing fat, but has her period and has the appetite of a hippo. Text overlay: A Day on my Plate while Dieting / 1850 Calories | 160g Protein Visual: 00:00–00:08 The shot features a woman in a kitchen, holding a white bowl with berries and chocolate. The kitchen has white cabinets and countertops, stainless steel appliances, and minimal decor. The woman is wearing a light-yellow sweatshirt, a gray headband, and minimal makeup. She is holding the bowl in front of her and pointing to the side. The camera is at eye level and stable. # Funnel stage Middle of funnel (Consideration) # Pain points The biggest frustration presented in the ad is the challenge of losing fat while dealing with intense appetite and cravings during menstruation. As stated by the presenter, she is "a girl who's lost over 8 pounds losing fat, but has her period and has the appetite of a hippo." # Value propositions - The presenter states that she is losing fat while eating 1850 calories and 160g of protein. - Eating overnight oats with Mars Protein Powder by Mistorin Nutrition packs 52g of protein. - The presenter's lunch is only 300 calories for 33g of protein. - Adding extra egg whites to the egg bulks it up and makes it way bigger. - The snack contains 22g of protein and is only 156 calories. # Benefits - Losing fat - Won't need to be in the fridge overnight - Will keep you full for hours - You're not going to adhere to your deficit without vegetables - Adding extra egg whites to the egg bulks it up and makes it way bigger - Butternut squash means you're going to get so much more for low calorie and high volume - Gonna keep me going until dinner # Features - 1850 calories - 160 grams of protein - 52g of protein in overnight oats - Mars Protein Powder - 300 calories for lunch - 33g of protein for lunch - Adding extra egg whites to the egg - Regular white bread - 3 liters of water - 0% Greek yogurt - Frozen mango - Jam - Cinnamon - 22g protein for snack - 156 calories for snack - Butternut squash - Chicken burger - Broccoli - Extra veg - 50g of protein for dinner - Cup of tea - Bar of chocolate # Call to action None used. # Social proof - "Lost over 8 pounds losing fat" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the point of view of the creator, sharing her daily eating habits and product preferences in a casual, relatable tone. # Storyline - 00:00–00:08 00:00–00:08 The creator states that she is showing a full day of meals that consist of 1850 calories and 160g of protein as a girl who's lost over 8 lbs and has the appetite of a hippo. This message sets the stage for a "day in the life" style of ad and explains the presenter's perspective of consuming a high-protein diet to curb cravings. The tone is open and honest. - 00:09–00:12 00:09–00:12 She begins with her overnight oats, which pack 52 grams of protein. This visual shows one of the products, Mars Protein Powder by Mistorin Nutrition, the benefits of using protein powder, and sets the stage for the rest of the ad, which will showcase the other meals. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:13–00:18 00:13–00:18 She tries out the new Mars Protein Powder by Mistorin Nutrition. The intention is to introduce the product and showcase the use of Mars Protein Powder by Mistorin Nutrition. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:18–00:28 00:18–00:28 She states that she has a secret ingredient in her overnight oats that doesn't need to be in the fridge overnight. The intention is to build curiosity and highlight the product benefits. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:28–00:33 00:28–00:33 She transitions to lunchtime. The intention is to showcase the next meal, which consists of 300 calories and 33g of protein. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:34–00:37 00:34–00:37 She states that if you do not include vegetables in your meals, then you won't adhere to your deficit. This is in response to the previous statement; she is telling you what to do to adhere to your diet. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:38–00:42 00:38–00:42 She states that adding egg whites to an egg bulks it up and makes it way bigger. This supports the previous statement, which is telling you what to do to adhere to your diet. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:42–00:47 00:42–00:47 She states that she eats regular white bread when dieting and not protein bread. This is in response to the previous statement; she is telling you what to do to adhere to your diet. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:48–00:54 00:48–00:54 She states that she has at least 3 liters of water a day. The intention is to communicate the importance of drinking water. The tone is friendly and casual, establishing the speaker as a relatable figure. - 00:54–01:06 00:54–01:06 She introduces a snack that consists of 0% Greek yogurt, frozen mango, jam, and cinnamon, which has 22 grams of protein and only 156 calories. The intention is to transition into the "snack meal" part of the video. The tone is friendly and casual, establishing the speaker as a relatable figure. - 01:06–01:18 01:06–01:18 She transitions to dinner. The intention is to showcase the last meal of the day, which packs 50 grams of protein. The tone is friendly and casual, establishing the speaker as a relatable figure. - 01:18–01:27 01:18–01:27 The presenter introduces her last meal with a cup of tea and a bar of chocolate from the freezer. The intention is to show the last meal and emphasize her sweet tooth. The tone is friendly and casual, establishing the speaker as a relatable figure. - 01:28–01:31 01:28–01:31 She encourages the viewer to follow her to see more of what she eats in a day. The intention is to grow her audience. The tone is friendly and casual, establishing the speaker as a relatable figure.

# Ad summary A female creator promotes the new Mars flavor of Myprotein's Impact Whey protein powder. She provides her testimonial, and explains some basic nutritional information for the product. # Brand positioning Myprotein positions itself as a provider of high-quality protein supplements, with a focus on taste and meeting individual fitness goals. The brand occupies a functional space in the market, providing the nutritional benefits of protein powder while also delivering enjoyable flavors. By collaborating with Mars, the brand aims to create a guilt-free 'sweet treat' that aligns with healthy lifestyles, contrasting traditional protein powder which often neglects taste. Myprotein values flavor innovation in a market segment where that is not the standard. # Product The featured product is Myprotein's Impact Whey protein powder in a new Mars flavor, resulting from a collaboration with the Mars candy brand. According to the ad, this flavor provides 20 grams of protein and 120 calories per serving, making it suitable for hitting protein goals while enjoying a sweet treat. The ad does not mention specific ingredients but emphasizes its functionality in helping customers reach their protein goals. The product seems to be for fitness enthusiasts who want to indulge in a sweet flavor while consuming protein. This product is worth trying or buying for those seeking a tasty protein powder option with a high protein content at a low calorie count. # Visual style The ad has a simple, clean aesthetic with a focus on the product and the presenter. Editing is minimal and includes static shots. # Hooks Spoken: Female 1: I'm so excited to finally be able to share with you Myprotein's newest flavor of Impact Whey. Visual: 00:00–00:04 A fair-skinned woman with long brown hair wearing a black exercise outfit stands in front of a plain white wall. She smiles as she holds up a black tub of Myprotein's Mars-flavored Impact Whey protein powder. The tub has red and gold accents. The camera is stationary. # Funnel stage Consideration # Pain points Wanting to hit your protein goals but also have a sweet treat. (The product fulfills both) # Value propositions - Hitting protein goals whilst also enjoying a sweet treat. # Benefits - Perfect for helping to hit your protein goal - Also enjoying a sweet treat # Features - 20 grams of protein - 120 calories # Call to action I will leave the link in my caption and also my bio as well for you to shop. # Social proof - I honestly couldn't wait to share this new flavor with you because it probably is my new favorite flavor of Impact Whey. - Female 1 (Creator) # Point of view - Customer 100% – The entire ad is communicated from the perspective of the customer, who is reviewing the product. # Storyline - 00:00–00:06 The female creator expresses her excitement to share the new Mars flavor of Impact Whey from Myprotein. - 00:06–00:19 The creator shares that the Mars flavor is her new favorite flavor of Impact Whey, then lists nutritional information. She states it has 20 grams of protein and 120 calories per serving, which helps the customer hit their protein goals while also enjoying a sweet treat. - 00:19–00:25 The creator asks if the viewer wants to be among the first to try this new flavor. She shares that she will provide a link to shop for it in her caption and bio. - 00:25–00:27 The creator takes a sip of the protein shake.

# Ad summary The ad features a fit male influencer standing in a kitchen describing the taste and function of MyProtein's Mars-flavored Impact Whey Protein. He prepares a protein shake and drinks it, indicating that it tastes good and helps him meet his diet goals. # Brand positioning MyProtein offers performance nutrition products. The ad positions MyProtein as aligning with a healthy lifestyle and supporting fitness goals. The brand's functional approach aims to make nutrition accessible and enjoyable, promoting a balance between taste and health benefits. # Product MyProtein's Mars-flavored Impact Whey Protein powder is a low-fat protein supplement designed to taste like a Mars chocolate bar. It contains 20 grams of protein and 120 calories per serving, making it suitable for hitting diet goals. The powder is intended for individuals who want a protein shake that tastes good, as opposed to forcing down the supplement, and is presented as an enjoyable part of one's fitness routine. # Visual style The ad features a polished, natural aesthetic with a bright and inviting kitchen setting. The editing is smooth, with static shots and natural transitions, enhancing the relatable and trustworthy tone. The pacing is consistent, maintaining a steady rhythm that aligns with the voiceover. # Hooks Spoken: What if you could have a protein shake that actually tasted like a chocolate bar? Visual: 00:00–00:03: A medium shot shows a muscular, light-skinned black man with a short haircut, beard, and gold hoop earrings, wearing a black t-shirt with the MyProtein logo. He stands behind a gray countertop in a bright kitchen. To his left is a clear MyProtein shaker bottle; to his right is a black tub of MyProtein Mars Impact Whey Protein. A black shelf behind him holds plants and other kitchen items. The camera is stationary. # Funnel stage Consideration # Pain points The product solves the frustration of protein shakes that taste bad. # Value propositions - A low-fat, low-calorie way to get 20 grams of protein and stay on track with your diet goals. - Enjoy a protein shake that tastes like a cheat meal without actually cheating. # Benefits - Helps you hit your diet goals. - Tastes amazing - Tastes like you're having a cheat meal, but you're actually sticking to your goals # Features - 20 grams of protein - 120 calories per serving - Low fat # Call to action None used. # Social proof - This might actually be the best-tasting protein powder that I've ever had in my life - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered through the perspective of a customer/influencer, indicating product benefits and use. # Storyline - 00:00–00:03 The influencer presents the question of how great it would be if a protein shake actually tasted like a chocolate bar. - 00:03–00:11 The influencer promotes MyProtein's Mars protein powder, which contains 20 grams of protein, 120 calories, and tastes amazing. - 00:11–00:15 The influencer insists that the product might be the best-tasting protein powder he's ever had. - 00:15–00:22 The influencer says the product is low in fat and contains 120 calories per serving, and also has 20 grams of protein to support reaching diet goals. - 00:22–00:26 The influencer drinks the shake and says that it is the kind of protein that you actually look forward to drinking rather than forcing it down after training. - 00:26–00:32 The influencer closes by saying to purchase this item if the viewer wants a protein shake that tastes like a cheat meal but still helps to meet diet goals.

# Ad summary This ad for Myprotein promotes a new customer exclusive offer of free delivery and an extra 15% off all bundles when they use the code ROUTINE. # Brand positioning Myprotein is presented as a source for high-quality whey protein and creatine products for athletes and fitness enthusiasts, as indicated by the presentation of their Impact Whey Protein and Impact Creatine products. The brand is a go-to for individuals focused on optimizing their workout routines and achieving their fitness goals, who will respond to a promotional offer from the brand. # Product The ad showcases Myprotein's Impact Whey Protein and Impact Creatine products, available in a variety of bundle options. Impact Whey Protein is presented in a large white bag with orange accents, and is described (on-package) as "scientifically formulated protein to support an active lifestyle." Impact Creatine is shown in a smaller, similar package. These products are marketed towards those engaged in physical activity, and the ad is attempting to lower the purchase barrier by offering free delivery and an extra 15% off all bundles, encouraging customers to purchase both protein and creatine together. # Visual style The ad features a clean, product-focused layout with a color scheme dominated by beige, teal, and orange. The backdrop includes paint strokes that add a textured, slightly edgy feel. The products are displayed prominently, and the typography is bold and clear. This design creates a balance between a modern aesthetic and a straightforward sales message, aiming to grab attention without being overly distracting. # Hooks Headline: CHOOSE # Funnel stage Bottom of funnel # Pain points Customers may hesitate to try new protein products due to shipping costs and the overall expense. The ad addresses this by offering free delivery and an extra 15% off. # Value propositions - New customer exclusive - Free delivery + extra 15% off all bundles # Benefits - Save money - Convenient delivery # Features - Free delivery - Extra 15% off all bundles # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is the brand, showing the brand's products and offer. # Storyline - The ad showcases several Myprotein products along with the brand logo at the top of the image, aiming to grab the viewer's attention and introduce the brand's range of products to potential customers. This part of the story is told from the brand's perspective. - The ad announces a new customer exclusive offer to encourage a first purchase. It promises free delivery and an extra 15% off all bundles if the viewer uses the code ROUTINE. This is told from the brand's perspective and aims to incentivize new customers to take advantage of the promotion.

# Ad summary The ad promotes Myprotein's protein powder with added collagen, highlighting the benefits of collagen without the need to add it separately. It emphasizes convenience, nutritional value, and flavor choices in a visually appealing presentation. # Brand positioning Myprotein is presented as a nutritional supplement brand that prioritizes convenience and comprehensive health benefits. The brand aims to occupy a space in the consumer's mind as a provider of protein-rich products with added functional ingredients like collagen. Myprotein aligns with a lifestyle focused on fitness and wellness, promoting the idea that consumers can easily incorporate beneficial supplements into their daily routines. The brand addresses the category norm of separate protein and collagen supplements by combining them into a single product, offering a streamlined solution. The positioning is both functional (providing protein and collagen) and emotional (simplifying wellness routines). # Product The featured product is a protein powder by Myprotein with added collagen. It works as a nutritional supplement that provides both protein and collagen in a single scoop. The ad suggests this product is for individuals seeking to enhance their protein intake while benefiting from collagen's properties, such as supporting skin and bone health. Explicit details include that it contains 10g of collagen peptides and 21g of whey protein per scoop. USPs conveyed are the convenience of combining protein and collagen intake, the presence of Vitamin C to support collagen formation, and low caloric content (91 kcal) with zero sugar or fat. The product comes in Peach Tea or Raspberry Lemonade flavors. The ad emphasizes that you don't have to add collagen to your protein separately, framing the product as a hassle-free solution for protein and collagen supplementation. # Visual style The ad has a clean, modern aesthetic with a focus on the product's visual appeal. The production quality is highly polished, suggesting a studio-shot image. The visual motifs include a grid layout with text boxes, creating a structured presentation. The image treatment features soft, natural lighting and vibrant colors to enhance the drink's appeal. The typography is large and bold, making the text easily scannable. The overall style is designed to be eye-catching and informative, balancing product details with a visually pleasing presentation that would stand out in a social media feed. # Hooks Headline: WE PUT COLLAGEN IN YOUR PROTEIN SO YOU DON'T HAVE TO # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inconvenience of having to add collagen separately to one's protein intake, requiring extra steps and products. # Value propositions - Convenience of having collagen already in your protein. - Supports collagen formation for skin and bones # Benefits - Vitamin C supports collagen formation for skin and bones - Just 91 kcal, zero sugar or fat # Features - 10g collagen peptides - 21g whey protein - One scoop - Vitamin C supports collagen formation for skin and bones - Peach Tea or Raspberry Lemonade - Just 91 kcal - Zero sugar or fat # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the entire image is from the brand, highlighting the features and benefits of its protein powder with collagen. # Storyline - The ad opens with a prominent headline stating, "WE PUT COLLAGEN IN YOUR PROTEIN SO YOU DON'T HAVE TO." This immediately conveys the core value proposition: the product conveniently combines protein and collagen, saving the consumer effort. The brand is clearly communicating this message to position the product as an easy solution. - Next, the ad provides specific nutritional details, stating, "10g collagen peptides. 21g whey protein. One scoop." This strengthens the product's credibility and appeals to consumers interested in precise nutritional information. The brand continues to build trust by presenting the product’s key ingredients and serving size. - The ad then mentions flavor options, stating, "Peach Tea or Raspberry Lemonade. You still have to choose that bit." This adds a touch of personalization and addresses a common consumer desire for variety. The brand is acknowledging consumer preferences and showcasing different available flavors. - The ad highlights additional health benefits with the statement, "Vitamin C supports collagen formation for skin and bones." This informs the consumer about the added value of Vitamin C in enhancing the benefits of collagen. The brand is emphasizing the science-backed benefits of their product. - The ad concludes by emphasizing the product's low caloric content, stating, "Just 91 kcal, zero sugar or fat." This reinforces the product's appeal to health-conscious consumers. The brand closes by addressing potential health concerns related to calories, sugar, and fat.

# Ad summary This ad for Myprotein promotes a collagen supplement designed to support muscles and joints, highlighting its vitamin C content and low calorie count. # Brand positioning Myprotein is presented as a provider of supplements, in this case one designed to support the dual needs of muscle and joint health. The brand emphasizes the convenience and nutritional value of its products, offering a simple way to get full body support in one easy scoop. It positions itself as a health-conscious option by highlighting the low calorie, zero sugar, and zero fat aspects of the supplement. # Product The product being advertised is a collagen supplement by Myprotein, designed to provide full body support, particularly for muscles and joints. The ad calls out it includes 21g of protein and 10g of collagen peptides combined, along with vitamin C, which supports skin, bones, and cartilage. The supplement is presented as a convenient option, delivered in an easy scoop that contains only 91 kcal, with zero sugar or fat. The product aims to address the need for comprehensive body support by combining protein, collagen, and vitamins into a single, convenient supplement. # Visual style The ad features a clean, minimalist visual style with a focus on the product. The image is brightly lit and professionally shot, emphasizing the fresh ingredients. The color palette is soft and inviting, with the pink drink and red raspberries contrasting against the beige background, creating a refreshing, health-conscious vibe. The typography is simple and modern, contributing to the ad's overall scannability. # Hooks Headline: MUSCLES 🤝 JOINTS: THE ULTIMATE PARTNERSHIP # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing multiple supplements or a complex diet to support muscles, joints, skin, and bones. This is visually implied through the claim that you can get "Full body support in one easy scoop”. # Value propositions - Convenient, all-in-one solution for full body support (muscles, joints, skin, bones, cartilage) in one easy scoop - Nutritious supplement with high protein and collagen content, while being low in calories and free from sugar and fat. # Benefits - Full body support - Support for skin, bones, and cartilage - Protein and collagen intake - Low calorie, sugar-free, and fat-free # Features - Full body support in one easy scoop - Vitamin C for skin, bones and cartilage - 21g protein. 10g collagen peptides combined. - Just 91 kcal, zero sugar or fat # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, aiming to inform and persuade viewers about the benefits of their supplement. # Storyline - The ad starts by highlighting the partnership between muscles and joints, immediately setting the stage for a supplement that addresses both aspects of physical health. The message aims to capture the attention of individuals interested in fitness and overall well-being, framing the product as a solution for comprehensive body support from the brand perspective. - The ad then lists the key benefits of the supplement. This series of details is presented to provide concrete information about the supplement's nutritional content. This information is intended to educate the viewer, building trust and demonstrating the value of the product. - The ad visually presents the supplement as a refreshing drink, showcasing it being served in a glass with ice, a slice of lemon, and raspberries. This depiction aims to make the supplement more appealing and accessible, suggesting it can be easily incorporated into one's daily routine. This is shown from the brand's perspective.

# Ad summary The ad demonstrates four habits that transform your physique. The creator highlights training with progression, purposeful supplementation, control of variables, and prioritizing recovery, visually showing his routine and products. # Brand positioning Myprotein is presented as a premium sports nutrition and wellness brand. The brand emphasizes a holistic approach to fitness, positioning its products as essential components of a comprehensive training regimen. Through visual cues of a luxurious lifestyle, the brand is implicitly presented as aspirational and aligned with high-performance and self-care. Myprotein appeals to health-conscious individuals seeking quality supplementation. The brand aims to occupy a space in the consumer's mind as a sophisticated, effective solution for optimizing physical transformation. # Product The ad features Myprotein's range of sports nutrition supplements, specifically focusing on the Impact Whey Isolate and Impact Hydrate products. Impact Whey Isolate is presented as a high-quality protein source, emphasizing its role in muscle recovery and growth. The ad showcases it being added to smoothies and consumed post-workout. Impact Hydrate is positioned as a supplement to hydrate and recover. The ad shows the powder being mixed with water. Both products are highlighted within the context of a broader fitness routine, implying they are essential for optimizing results. # Visual style The ad has a polished, aspirational aesthetic, blending elements of commercial production with a UGC feel. The editing features quick cuts to maintain a fast pace and keep viewers engaged. The production quality is high, with well-lit shots and clear visuals. There are no visual motifs that stand out. # Hooks Text overlay: 00:00–00:02 4 habits that will transform your physique Visual: 00:00–00:02: A shirtless man is seen standing outside in front of an off-road vehicle, near a field with hills in the distance. He is holding a drink. Text overlay: '4 habits that will transform your physique'. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of random, ineffective workouts that don't lead to desired physical transformations. # Value propositions - Holistic fitness approach - Structured workout routines - Effective supplementation - Optimized recovery # Benefits - Transform your physique - Train with progression - Avoid random workouts - Hydrate - Recover - Control variables - Plan your weeks ahead - Prioritize recovery like it's a workout - Recovery is a strategy # Features - Supplements - Whey Isolate - Hydrate - Recovery aids # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a fitness creator sharing his personal habits. # Storyline - 00:00–00:02 The ad starts with a text overlay introducing the video, immediately grabbing the viewer's attention and clearly stating the main topic. - 00:02–00:06 The creator begins by running outdoors, emphasizing the importance of training with progression rather than just intensity, setting the stage for his fitness tips. - 00:06–00:11 The creator highlights the purposeful use of supplements, showcasing Myprotein products for hydration and recovery, indicating their role in optimizing workout results. - 00:11–00:14 The creator switches to a shot of him working at his desk, emphasizing the importance of controlling variables by planning weeks ahead, reinforcing the idea of a structured approach to fitness. - 00:14–00:19 The creator shows his recovery routine, which includes using a red light face mask and taking an ice bath, highlighting the importance of prioritizing recovery as a key component of a transformation.

# Ad summary This vertical ad showcases Myprotein's Impact Whey Protein with visual demonstrations and supporting text. The ad emphasizes the product's high protein content and affordability. # Brand positioning Myprotein positions itself as a functional brand that offers high-quality supplements for fitness enthusiasts. The brand clearly prioritizes accessibility and affordability. The brand’s tone is informative and direct, focusing on delivering tangible benefits like muscle gains and easy protein intake. Myprotein targets individuals who are serious about their fitness goals but also mindful of cost and convenience, aiming to occupy a space in the consumer’s mind as a reliable and effective source of protein supplements. # Product Myprotein's Impact Whey Protein is presented as a supplement designed to help users achieve their fitness goals more easily. It is highlighted for containing 23g of protein per scoop. The product is available at an accessible price point of only 99p per shake. The whey protein is intended to make hitting protein goals easier. The ad presents Impact Whey Protein as a straightforward, affordable way to boost protein intake and support muscle gains. # Visual style The ad has a polished commercial feel, using clean visuals and clear product shots to convey information directly. The editing style is static, with a focus on showcasing the product. The pacing is slow and steady, ensuring the viewer has ample time to read and absorb the on-screen information. # Hooks Text overlay: 00:00–00:04 MYPROTEIN / 00:00–00:04 WARNING: HAS BEEN KNOWN TO CAUSE GAINS / 00:00–00:04 IMPACT Whey Protein / 00:00–00:04 Mighty 23g protein per scoop / 00:00–00:04 Makes hitting protein goals easier / 00:00–00:04 ONLY 99p per shake Visual: 00:00–00:04 A clear glass with a logo is shown as chocolate-colored liquid is poured in from a transparent pitcher. The liquid fills the glass as the pitcher is angled down. The background is light beige with text describing the features of the product on the right side. # Funnel stage Consideration # Pain points The ad addresses the frustration of not hitting daily protein intake goals. # Value propositions - The ad provides an affordable way to consume protein (99p per shake). - The protein makes it easy to hit your daily protein goals. - 23g of protein per scoop. # Benefits - Makes hitting protein goals easier # Features - IMPACT Whey Protein - Mighty 23g protein per scoop - ONLY 99p per shake # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, promoting its product and its benefits. # Storyline - 00:00–00:04 The ad opens with a visual of chocolate protein being poured into a glass.

# Ad summary This static image ad from Myprotein showcases the benefits of their Impact Whey Protein, specifically for runners. It highlights the product's convenience, cost-effectiveness, and potential to improve running performance. The ad uses bold text and health certifications to build credibility and attract health-conscious athletes. # Brand positioning Myprotein is presented as a performance-focused nutrition brand, specifically catering to athletes and fitness enthusiasts. The brand's positioning is functional, emphasizing the practical benefits of its products, such as improved athletic performance and convenience. It aligns with a lifestyle centered around health, fitness, and athletic achievement. The brand ignores category norms that emphasize taste or indulgence, and instead prioritizes efficacy and value. The brand aims to occupy the space in the consumer's mind that they are the premier choice for fitness enthusiasts looking for supplements that can improve their performance and health without breaking the bank. # Product The product featured is Impact Whey Protein, designed to improve running time and prevent next-day Delayed Onset Muscle Soreness (DOMS). It is targeted toward athletes, particularly runners, who need a quick and easy source of protein. It is claimed to be under 60 seconds to prepare and costs only 99p per shake. The ad emphasizes its ease of use and affordability, suggesting it is a convenient solution for athletes seeking performance enhancement and muscle recovery. The featured product, Impact Whey Protein, is promoted as a simple and affordable way to supplement one's nutrition. # Visual style The ad has a polished, commercial aesthetic with a clean design and straightforward presentation. The use of clear visuals and text overlays delivers information quickly and efficiently. The static shot and clear product display aim to convey credibility and professionalism. # Hooks Text overlay: 00:00–00:04: MYPROTEIN / 00:00–00:04: WARNING: THIS MAY IMPROVE RUNNING TIME / 00:00–00:04: IMPACT / 00:00–00:04: Whey Protein / 00:00–00:04: Under 60s to prepare / 00:00–00:04: Helps prevent next day DOM's / 00:00–00:04: Only 99p per shake Visual: 00:00–00:04: A glass is being filled with chocolate whey protein from a clear pitcher. The background is a light beige color. To the right of the glass is a list of benefits: the Myprotein logo, followed by the text: WARNING: THIS MAY IMPROVE RUNNING TIME, Impact Whey Protein, Under 60s to prepare, Helps prevent next day DOM's, Only 99p per shake, followed by two certification seals at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of athletes experiencing muscle soreness and fatigue, as well as the need for a convenient and affordable protein source, visually represented by the text 'Helps prevent next day DOM's' and 'Under 60s to prepare.' # Value propositions - Improve running time with IMPACT Whey Protein - Quick and easy preparation in under 60 seconds - Prevent next day DOM's (Delayed Onset Muscle Soreness) - Affordable at only 99p per shake # Benefits - May improve running time - Quick preparation - Muscle recovery # Features - IMPACT Whey Protein - Under 60s to prepare - Helps prevent next day DOM's - Only 99p per shake # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using product claims and visuals to promote its benefits. # Storyline - 00:00–00:04 The ad begins with a visual of a glass being filled with chocolate protein, showcasing the product itself. - 00:00–00:04 The main message conveyed here is that this is the product and it is designed for athletes. The brand's perspective is highlighted by the product being poured and the brand name being displayed. - 00:00–00:04 The tone is informative, and straightforward, aiming to capture the viewer's attention with the direct benefits. - 00:00–00:04 This sets the stage for the benefits of the product which are listed.

# Ad summary This ad showcases Myprotein's Pro range, emphasizing performance nutrition for disciplined individuals. It features various products like The Whey, The Electrofuel, and energy gels, all presented in a dark, moody setting to appeal to serious athletes. # Brand positioning Myprotein is presented as a brand focused on high-performance nutrition, specifically targeting individuals who are disciplined and serious about their fitness. The brand positions itself within the sports nutrition market, emphasizing quality and effectiveness for those dedicated to achieving peak physical condition. The brand aligns with a lifestyle of rigorous training and commitment, pushing against the norms of casual fitness and instead catering to athletes who demand more from their nutrition. The brand positioning is functional, focusing on performance enhancement and nutritional support for intense training regimens. # Product The ad features several products from Myprotein's Pro range. "The Whey" is a protein supplement, likely used for muscle recovery and growth. "The Electrofuel" is a supplement designed to provide electrolytes and energy during workouts. The "Energy Gel" is a quick source of energy in a convenient, portable format. All products are packaged in dark teal containers with minimalist branding. These products are for athletes and fitness enthusiasts who require advanced nutrition to support their training. The ad addresses the need for high-quality, performance-driven supplements to optimize physical results. The products are presented as essential components for those committed to a disciplined fitness lifestyle. # Visual style The ad has a dark and moody aesthetic, with a focus on showcasing the products in a professional and high-quality manner. The image treatment includes color grading to enhance the teal and orange accents, creating a visually striking contrast. The typography is clean and modern, contributing to the overall polished look. The visual style aims to convey a sense of seriousness and dedication, aligning with the brand's focus on high-performance nutrition. # Hooks Headline: CHOOSE THE PRO RANGE PERFORMANCE NUTRITION FOR DISCIPLES OF DISCIPLINE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Performance nutrition for disciples of discipline # Benefits - Performance nutrition # Features - The Whey - The Electrofuel - Energy Gel # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product range and reinforcing its commitment to high-performance nutrition for disciplined athletes. # Storyline - The ad begins by showcasing a range of Myprotein Pro products, including protein powder, electrolyte fuel, and energy gels. This is intended to highlight the variety and comprehensive nature of the Pro range, from the brand's perspective. - The ad then emphasizes the tagline "CHOOSE THE PRO RANGE PERFORMANCE NUTRITION FOR DISCIPLES OF DISCIPLINE." This reinforces the brand's focus on serious athletes and high-performance nutrition, from the brand's perspective.

# Ad summary This ad showcases Myprotein's creatine range, emphasizing performance benefits and product variety. It uses a visually appealing layout with a focus on product presentation and clear messaging. # Brand positioning Myprotein is presented as a brand dedicated to enhancing athletic performance through its range of supplements. The brand is positioned as a provider of high-quality creatine products, catering to individuals focused on improving their physical capabilities. The ad emphasizes the brand's commitment to performance, suggesting that Myprotein aligns with a lifestyle centered around fitness and athletic achievement. The brand appears to ignore category norms around overly flashy or aggressive marketing, instead opting for a clean, direct presentation of its products and benefits. The brand positioning is functional, focusing on the performance-enhancing aspects of its creatine range. # Product The ad features Myprotein's creatine range, including Impact Creatine, Creatine Gummies, and THE Creatine. Impact Creatine is likely a powdered form, while Creatine Gummies offer a convenient alternative. THE Creatine is presented in a jar, suggesting a different formulation or enhanced benefits. The products are designed for individuals looking to improve their athletic performance, muscle strength, and overall fitness. The ad highlights the variety within the creatine range, addressing the purchase barrier of limited options by showcasing multiple formats and formulations. The ad aims to convey that Myprotein's creatine products are worth trying or buying due to their performance-enhancing properties and diverse range of options. # Visual style The ad features a studio-shot image with a focus on product presentation. The visual motifs include a clean layout, blurred background, and color splash effects. The image treatment involves background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring scannability in the feed. The visual style is high-design, aiming to capture attention and convey a sense of quality and professionalism. # Hooks Headline: CHOOSE OUR CREATINE RANGE BUILT FOR PERFORMANCE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Choose our creatine range built for performance # Benefits - BUILT FOR PERFORMANCE # Features - IMPACT Creatine - CREATINE Gummies - THE Creatine # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product range and emphasizing the performance benefits of its creatine products. # Storyline - The ad opens by showcasing a range of Myprotein creatine products, including Impact Creatine, Creatine Gummies, and THE Creatine. This is intended to immediately grab the viewer's attention and introduce the product line from the brand's perspective. - The ad then highlights the key message: "CHOOSE OUR CREATINE RANGE BUILT FOR PERFORMANCE". This reinforces the brand's focus on performance and encourages viewers to consider Myprotein's creatine products as a means to enhance their athletic abilities from the brand's perspective.

# Ad summary A male creator showcases the MP Activewear Ultra Velocity range designed for long runs. He highlights the key features and benefits of the running shorts and windbreaker while running on a rural road. # Brand positioning MP Activewear is presented as a brand that focuses on functional performance wear for athletes. The brand aims to occupy the space for high-quality running gear. It promotes an active lifestyle and attention to technical features for serious runners. The brand ignores trends in fashion or lifestyle and focuses on delivering functional benefits. The brand positioning is primarily functional, emphasizing performance and practicality. # Product The ad showcases the MP Activewear Ultra Velocity range, specifically highlighting running shorts and a windbreaker. The Ultra Velocity running shorts are designed for long runs and include features like gel loops and side pockets. The windbreaker is described as super light with no restrictions, making it ideal for windy conditions. The products are for athletes and runners who need functional, high-performance activewear. The ad emphasizes the products are designed to help runners achieve big miles and big fits. The ad addresses the need for lightweight, unrestricted running gear that can withstand various weather conditions. # Visual style The ad has a UGC feel with natural lighting and outdoor settings. The editing style includes quick cuts and transitions. The production quality gives a casual, relatable tone, with the creator appearing authentic and genuine. The pacing is fast, with multiple cuts per minute, which keeps the ad engaging. The visuals are synced to the creator's speech, which supports the message. # Hooks Spoken: Male 1: MP Activewear have just dropped the new Ultra Velocity range and it's serious for long runs. Visual: 00:02–00:03 The young male is sitting in the open trunk of the car, putting on a white sock. / 00:03–00:04 The young male stands on a dirt road and puts on a gray windbreaker. In the background is the car with the trunk open, trees and a road. He has white socks and pink shoes on. / 00:04–00:05 The young male ties his bright pink running shoe. The road he is standing on is wet and tree-lined. # Funnel stage Consideration # Pain points The frustration of running in uncomfortable or restrictive clothing that hinders performance. # Value propositions - Ultra Velocity range for serious long runs - Shorts are on point - Windbreakers are mandatory # Benefits - Serious for long runs # Features - Gel loops - Side pockets - Super light windbreaker - No restrictions # Call to action Shop the ultra range now by using the link below. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a creator, who appears to be a runner, using casual language and real-world usage scenarios. # Storyline - 00:00–00:02 The creator opens the trunk of his car and retrieves a shaker bottle. - 00:02–00:05 00:02–00:05 The creator says that MP Activewear just dropped the new Ultra Velocity range and it's serious for long runs. This introduces the audience to the new product range being featured in the ad. - 00:05–00:07 00:05–00:07 The creator highlights the shorts, stating they are on point. This emphasizes the quality and design of the shorts. - 00:07–00:09 00:07–00:09 He mentions that windbreakers are mandatory for days like today, suggesting the windbreaker is essential for runners. This is from the creator's perspective. It provides a practical insight into the necessity of the product. - 00:09–00:11 00:09–00:11 He states the windbreaker is super light with no restrictions. This highlights the benefits of the product and its lack of limitations. It is conveyed from the creator's perspective. It gives the impression that it enhances performance. - 00:11–00:14 00:11–00:14 The creator mentions gel loops and side pockets. This lists the features of the shorts, emphasizing convenience. It is told from the creator's perspective. - 00:14–00:17 00:14–00:17 He says that nothing is holding you back, big miles, big fits. This reinforces the idea that the gear enhances performance. It is conveyed from the creator's perspective. It creates a tone of empowerment. - 00:17–00:19 00:17–00:19 The creator encourages viewers to shop the ultra range now by using the link below, acting as a direct CTA. This prompts viewers to take immediate action. It is conveyed from the brand's perspective, voiced by the creator.

# Ad summary This ad promotes Myprotein's creatine products. It features various individuals engaged in different exercises, highlighting the benefits of creatine for strength, performance, and overall fitness. The ad emphasizes personal choice and ambition, encouraging viewers to fuel their fitness goals with Myprotein. # Brand positioning Myprotein is presented as a brand that fuels ambition and supports individuals in achieving their fitness goals. The brand aligns with a lifestyle of strength, performance, and personal choice, positioning itself as a partner in the consumer's fitness journey. It promotes the idea that fitness is a personal endeavor, encouraging individuals to choose their own path and fuel their ambition with Myprotein products. The brand positioning is both functional, offering products that enhance performance, and emotional, aligning with the desire for personal achievement and self-improvement. # Product The ad features Myprotein's creatine products, designed to enhance strength, performance, and overall fitness. Creatine is presented as a supplement that helps individuals achieve their fitness goals, whether it's building strength, improving performance, or simply fueling their ambition. The ad showcases various use cases, including weightlifting, cardio, and general fitness activities. The product is for anyone looking to improve their physical performance and achieve their personal fitness goals. The ad addresses the purchase barrier of understanding the benefits of creatine by visually demonstrating its impact on various fitness activities. # Visual style The ad has a polished, commercial aesthetic with quick cuts and dynamic shots. The production quality is high-end, with professional lighting and camera work. The pacing is fast, with cuts timed to the music beats. The overall visual style is modern and energetic, reflecting the brand's focus on performance and ambition. # Hooks Text overlay: CHOOSE CREATINE Visual: 00:00–00:01: A man with light skin and dark hair, wearing a black tank top and gray shorts, is doing a handstand walk in a gym. The gym has metal walls, a pull-up bar, and rowing machines in the background. The lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Choose creatine for enhanced strength and performance. - Fuel your ambition with Myprotein. # Benefits - Stronger - Performance - You # Features - Creatine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and values. # Storyline - 00:00–00:01 A man is doing a handstand walk in a gym. - 00:01–00:02 A man flexes his bicep. - 00:02–00:03 A woman is using a rowing machine. - 00:03–00:04 A woman is running on a treadmill. - 00:04–00:05 A man drinks from a shaker bottle with the Myprotein logo.

# Ad summary This ad by Myprotein features a montage of athletes working out in a gym setting. The ad uses the text overlay "Choose" followed by a word that describes the workout or product being shown. The ad ends with the Myprotein logo and tagline "Fuel your ambition." # Brand positioning Myprotein is presented as a brand that fuels ambition and supports athletes in achieving their fitness goals. The brand aligns with a lifestyle of performance, focus, and pushing oneself harder. It positions itself as a provider of science-backed products that cater to various preferences, as highlighted by the options of gummies and flavors. The brand aims to occupy a space in the consumer's mind as a reliable partner in their fitness journey, offering products that enhance performance and help them reach their full potential. # Product The ad features creatine products from Myprotein, highlighting their role in enhancing athletic performance. The products are presented as a means to achieve various fitness goals, such as lifting heavier, becoming stronger, and pushing harder. The ad showcases creatine gummies, emphasizing the availability of different flavors. The products are for athletes and fitness enthusiasts looking to improve their performance, focus, and overall results. The ad addresses the purchase barrier of taste and format by offering gummies as an alternative to traditional creatine supplements. The ad conveys that Myprotein's creatine products are worth trying because they are backed by science and offer a convenient and enjoyable way to enhance one's workout. # Visual style The ad has a polished, commercial aesthetic with quick cuts and dynamic camera angles. The production quality is high-end, with professional lighting and editing. The visual motifs include close-ups of athletes working out, product shots, and text overlays. The pacing is fast, with cuts timed to the music beats. The audio-visual sync is tight, with text and product actions timed to the music. # Hooks Text overlay: 00:00–00:01 CHOOSE CREATINE Visual: 00:00–00:01 A man with brown hair and a beard, wearing a black tank top and gray shorts, is doing a handstand on parallettes in a gym. The gym has metal walls, a pull-up bar, and rowing machines in the background. The camera is low and angled up, capturing the man's strength and balance. The lighting is bright, highlighting the man's physique. The Myprotein logo and the text "CHOOSE CREATINE" are overlaid on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that some people may struggle to push themselves harder in their workouts or may not be seeing the results they desire. # Value propositions - Creatine to help you choose heavy, choose stronger, choose one more rep - Creatine gummies to help you choose flavour - Creatine with science that works to help you choose to push harder - Creatine to help you choose you # Benefits - Heavy - Stronger - One more rep - Performance - Focus - Science that works - To push harder - You # Features - Creatine - Gummies - Flavours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows athletes working out and using the product, implying they are customers who benefit from it. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man doing a handstand in a gym. The text overlay "Choose Creatine" appears on the screen. This moment is intended to grab the viewer's attention and introduce the product category being advertised. The perspective is from an external observer, showcasing the athlete's strength and agility. The tone is energetic and motivational. - 00:01–00:02 00:01–00:02 A man is shown bench pressing heavy weights. The text overlay "Choose Heavy" appears on the screen. This moment continues to build on the theme of strength and performance, highlighting the product's ability to help users lift heavier weights. The perspective is from an external observer, focusing on the athlete's effort and determination. The tone remains energetic and motivational. - 00:02–00:03 00:02–00:03 A man flexes his bicep in a gym setting. The text overlay "Choose Stronger" appears on the screen. This moment reinforces the message of increased strength and muscle growth, showcasing the product's benefits. The perspective is from an external observer, emphasizing the athlete's physique and confidence. The tone remains energetic and motivational. - 00:03–00:04 00:03–00:04 A woman does pull-ups in a gym. The text overlay "Choose One More Rep" appears on the screen. This moment highlights the product's ability to help users push past their limits and achieve more reps. The perspective is from an external observer, focusing on the athlete's determination and endurance. The tone remains energetic and motivational. - 00:04–00:05 00:04–00:05 A hand holds a bag of Myprotein Creatine Gummies. The text overlay "Choose Gummies" appears on the screen. This moment introduces a specific product format, highlighting the convenience and taste of creatine gummies. The perspective is from an external observer, showcasing the product's packaging and appeal. The tone shifts to be more playful and inviting. - 00:05–00:06 00:05–00:06 A woman drinks from a shaker bottle. The text overlay "Choose Flavour" appears on the screen. This moment emphasizes the variety of flavors available, catering to different preferences. The perspective is from an external observer, focusing on the athlete's enjoyment of the product. The tone remains playful and inviting. - 00:06–00:07 00:06–00:07 A woman rows on a rowing machine in a gym. The text overlay "Choose Performance" appears on the screen. This moment reinforces the overall message of enhanced athletic performance, showcasing the product's benefits. The perspective is from an external observer, focusing on the athlete's effort and determination. The tone returns to being energetic and motivational. - 00:07–00:08 00:07–00:08 A woman lifts weights in a gym. The text overlay "Choose Performance" appears on the screen. This moment continues to reinforce the message of enhanced athletic performance, showcasing the product's benefits. The perspective is from an external observer, focusing on the athlete's effort and determination. The tone remains energetic and motivational. - 00:08–00:09 00:08–00:09 A close-up of a woman's face, sweating and focused. The text overlay "Choose Focus" appears on the screen. This moment highlights the product's ability to improve mental focus and concentration during workouts. The perspective is from an external observer, emphasizing the athlete's intensity and determination. The tone shifts to be more intense and driven. - 00:09–00:10 00:09–00:10 A hand scoops creatine powder into a shaker bottle. The text overlay "Choose Science That Works" appears on the screen. This moment emphasizes the scientific backing of the product, building trust and credibility. The perspective is from an external observer, showcasing the product's preparation and effectiveness. The tone shifts to be more informative and reassuring. - 00:10–00:11 00:10–00:11 A man strains while lifting weights. The text overlay "Choose To Push Harder" appears on the screen. This moment reinforces the message of pushing past limits and achieving more, showcasing the product's benefits. The perspective is from an external observer, emphasizing the athlete's effort and determination. The tone remains intense and driven. - 00:11–00:12 00:11–00:12 A woman runs on a treadmill in a gym. The text overlay "Choose You" appears on the screen. This moment encourages viewers to prioritize their fitness goals and choose Myprotein as their partner. The perspective is from an external observer, focusing on the athlete's dedication and commitment. The tone shifts to be more empowering and motivational. - 00:13–00:14 00:13–00:14 A man drinks from a shaker bottle with the Myprotein logo. The Myprotein logo and tagline "Fuel your ambition" appear on the screen. This moment reinforces the brand message and encourages viewers to choose Myprotein as their go-to supplement provider. The perspective is from an external observer, showcasing the product's consumption and brand association. The tone remains empowering and motivational.

# Ad summary A woman shares her gym morning routine featuring MyProtein products. # Brand positioning Myprotein is presented as a lifestyle brand for fitness enthusiasts. The brand emphasizes fueling and supporting an active routine. Myprotein is portrayed as an integral part of a consumer's daily life, from pre-workout supplements to post-workout fuel and breakfast, suggesting it caters to all aspects of a fitness-focused individual. It is a brand that positions itself alongside individuals who are dedicated to their physical well-being and rigorous training. # Product The ad features Myprotein's Clear Whey Protein in cranberry and raspberry flavor, the Impact Whey Protein, and vitamins. The Clear Whey Protein is presented as a low-calorie post-workout drink. The Impact Whey Protein is a protein powder in vanilla flavor and is mixed into a breakfast bowl of protein oats. The ad also features an unnamed bottle of vitamins. # Visual style The ad has a UGC feel with natural lighting and minimal editing. The production quality is casual, which supports the relatable tone. The pacing is quick, with cuts timed to the music. The cuts per minute are approximately 43. # Hooks Spoken: 00:00–00:01 [Music] Text overlay: 00:00–00:02 / gym morning routine Visual: 00:00–00:01 A young woman in a tight, long-sleeved black athletic top zips up the top, standing in front of a light beige wall with a dark wood door. The shot is a medium close-up taken at eye level. The camera is stationary. White text overlay reads, “gym morning routine.” # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Supports a gym morning routine. - Supports a Hyrox AMRAP workout. # Benefits - Fuel for the body - Warm up for the body - Support the body for strength work - Protein oats for breakfast # Features - Clear Whey Protein - Cranberry & Raspberry flavored Clear Whey Protein - Impact Whey Protein - Vitamins # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the first-person perspective of a woman sharing her daily routine. # Storyline - 00:00–00:01 The video begins with a woman zipping up her gym gear and spraying perfume as an introduction to her morning routine. - 00:01–00:06 00:01–00:06 She prepares and drinks Myprotein's Clear Whey Protein & Creatine mix, takes her morning vitamins, and puts on a burgundy puffer jacket, highlighting her commitment to her routine. - 00:06–00:17 00:06–00:17 The woman is shown warming up, lifting weights, performing wall ball exercises, and rowing, demonstrating a high-intensity workout. - 00:17–00:28 00:17–00:28 The woman drinks from her shaker and prepares a post-workout breakfast bowl using protein oats, Myprotein Impact Whey Protein, soya milk, berries, and peanut butter, reinforcing the brand's role in her daily nutrition.

# Ad summary This ad shows how the Myprotein Get Stronger Bundle helps you get into shape. It features a spokesperson discussing the bundle's contents, which include whey protein, creatine, a shaker cup, and a guide with meal prep ideas and workout plans. The ad encourages viewers to click the link below to purchase the bundle and start their fitness journey. # Brand positioning Myprotein aims to occupy the space in the consumer's mind as a comprehensive and supportive fitness brand, particularly for those starting their fitness journey. The brand aligns with values of accessibility, guidance, and practicality, providing essential supplements and resources to help individuals get in shape. It emphasizes straightforward, functional benefits, focusing on equipping customers with the tools and knowledge needed to achieve their fitness goals. The brand pushes against the notion that getting in shape is complicated or inaccessible, by offering a bundle designed for beginners. The brand positioning is functional, focusing on providing the necessary tools and guidance to start a fitness routine, as well as promoting a sense of achievement and progress in fitness. # Product The Get Stronger Bundle by Myprotein is a comprehensive package designed to help individuals start their fitness journey. It includes 1 kg of Impact Whey Protein, which supports muscle recovery and growth, along with 100g of Creatine to increase physical performance. The bundle also contains a Myprotein shaker cup, which makes mixing supplements convenient and mess-free. Additionally, the bundle includes a guide that features meal prep ideas and workout plans. This addresses potential barriers to entry by providing both the supplements and the guidance needed to get into a fitness routine. It is presented as the perfect place to start and get the ball rolling on your fitness goals, and is worth trying because it's a complete kit for beginners. # Visual style The ad has a clean, straightforward aesthetic with a UGC feel. The editing style is simple with static shots and smooth transitions. The production quality suggests a hybrid approach, balancing polished commercial elements with a casual, user-generated vibe. The pacing is moderate. The audio and visual elements are synced to maintain a clear and engaging presentation. # Hooks Spoken: The Get Stronger Bundle in front of me from Myprotein is the perfect place for you to start if your 2026 goal is to get in shape. Visual: 00:00–00:05 A man stands in a kitchen in front of a counter showcasing Myprotein products, including Impact Whey Protein, Impact Creatine, and a shaker cup. The kitchen features gray cabinets, stainless steel appliances, and a wooden door in the background. The man, who appears to be in his late 20s, is white, wearing a gray baseball cap, a dark green long-sleeve shirt, gray athletic pants, and a smartwatch. He gestures towards the products as he speaks. The camera remains stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing where to start with fitness. It clearly states '...perfect place for you to start if your 2026 goal is to get in shape,' indicating that the product aims to remove the initial barrier of figuring out how to begin a fitness journey. # Value propositions - Complete bundle: The combination of supplements, a shaker cup, and a guide offers a comprehensive solution for beginners. - Guidance and support: The inclusion of meal prep ideas and workout plans addresses potential barriers to entry and supports users in establishing a fitness routine. - Convenience: Shaker cup makes it easy to mix supplements. # Benefits - Perfect place for you to start to get in routine - Get the ball rolling on your fitness this year # Features - 1 kg of Impact Whey Protein - 100g of Creatine - Shaker cup - Get Stronger guide which includes meal prep ideas and workout plans. # Call to action Click the link down below to get it. # Point of view - Brand 100% – The spokesperson presents the product's features and benefits in a direct, informative manner. # Storyline - 00:00–00:05 The ad begins with a man standing in a kitchen in front of Myprotein products, introducing the 'Get Stronger Bundle' and positioning it as the ideal starting point for those aiming to get in shape by 2026. - 00:05–00:13 The man highlights the components of the bundle, which include whey protein, creatine, a shaker cup, and a 'Get Stronger' guide containing meal prep ideas and workout plans. - 00:13–00:18 He restates that the bundle is the perfect starting point for getting into routine and starting your fitness journey this year. - 00:18–00:20 The ad concludes with a CTA to click the link below to purchase the bundle.

# Ad summary This is a single image ad for Myprotein's Impact Creatine product. It highlights the brand, the product, and its low price point. # Brand positioning Myprotein is a brand of athletic supplements. This ad places Myprotein as a performance brand, which is stated explicitly in the ad with the phrase, "Choose Performance." The brand is presented alongside the product Impact Creatine, which suggests they are positioned as a source of products that enhance workouts. # Product The product advertised is Impact Creatine by Myprotein. The package is shown as a resealable bag containing creatine powder. It is available in four flavors and contains 3g of creatine per serving. Creatine is often used by athletes looking for a performance enhancer. The bag shown in the ad is a 500g bag. The ad is trying to get viewers to purchase the product by presenting a low price point. # Visual style This ad uses a simple, clean aesthetic to directly highlight the product. There are no filters or image treatments. The layout is vertically stacked, with product features called out using arrows. The typography is bold and straightforward. # Hooks Headline: CHOOSE PERFORMANCE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 500G Creatine ONLY £8.99 # Benefits - None used. # Features - 4 Flavours - 3G Creatine - 500G Creatine # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and 'Choose performance' is stated on top of the image. # Storyline - The ad opens by showcasing the Myprotein brand logo and the phrase, "Choose Performance." This message positions Myprotein as a brand associated with enhancing athletic performance. This part of the story is told from the brand's perspective. - The next part of the ad shows the product being advertised, Myprotein's Impact Creatine. By showcasing the product, the ad is building awareness of what it offers and what it can do. The perspective is from an outside observer. - The ad then draws attention to the availability of "4 flavors" and that the product contains "3g Creatine". By highlighting the features of the product, the ad is attempting to draw people in. The perspective is from an outside observer. - Finally, the ad concludes by stating the offer for the product: "500g Creatine ONLY £8.99". This message presents an affordable price point to entice potential customers to purchase. The perspective is from the brand.

# Ad summary A woman provides a GRWM video showing off her activewear. # Brand positioning The brand is presented as high-quality activewear that is suitable for the gym. The brand appears to offer a variety of styles, including leggings, sports bras, jackets and unitards. The overall brand positioning seems functional, with a focus on performance and comfort. # Product The ad features a variety of activewear. The model is seen wearing black leggings with a small logo on the left hip and a white sports bra top. Then she adds a fitted zip-up jacket that has thumb holes. Lastly, she puts on a white cropped hoodie. The clothing is designed to be worn to the gym or while working out. # Visual style The ad has a polished feel. The editing consists of quick cuts and is timed to the music. The video looks to have been filmed with a smartphone. # Hooks Spoken: 00:02-00:03: I am obsessed with this top. Text overlay: GRWM / for leg day Visual: 00:00–00:02: A woman with fair skin and her hair in a bun stands in front of a mirror. She is wearing a black unitard and holding a few pieces of white clothing. She is standing in front of a gold arched mirror. There is a faux plant in the bottom left corner. Text overlay reads, 'GRWM for leg day'. # Funnel stage Consideration # Pain points None used. # Value propositions - It's not too hot, but it's like the perfect amount of coverage. # Benefits - So comfy and cute - Super flattering - The perfect amount of coverage # Features - White cropped tank - Define dupe long sleeve crop - Thumb holes - Cropped hoodie # Call to action None used. # Social proof - "I am obsessed with this top." – Female 1 - "You guys know, I wear this like every single day." – Female 1 # Point of view - Customer 100% – The ad is told from the perspective of a customer showing off her activewear. # Storyline - 00:00–00:02 A woman wearing a black workout unitard stands in front of a mirror with clothing in her hand to display a 'get ready with me' for leg day. - 00:02–00:04 The woman puts on a white sports bra top over the unitard. - 00:04–00:08 The woman adds a black fitted zip-up jacket. - 00:08–00:20 She finishes the look with a white cropped hoodie.