How BURGA Advertises on Meta

# Ad summary This ad showcases a phone case from Burga's new Omens collection. The video features a woman's hands holding and displaying the phone case, which has a dark blue background with white dragon designs. The ad emphasizes the mystical and unique nature of the Omens collection, inviting viewers to explore their story at Burga.com. # Brand positioning Burga is presented as a brand that offers unique and mystical phone cases. The brand aligns with values of individuality and storytelling, positioning itself as a provider of products that are more than just accessories but rather extensions of one's personal narrative. The brand pushes against the norm of generic phone cases by offering designs that are artistic and thematic. The brand positioning is emotional, focusing on the connection between the product and the customer's personal story. # Product The featured product is a phone case from Burga's new Omens collection. The case has a dark blue background with white dragon designs and stars, creating a mystical and celestial aesthetic. The case is designed to fit a smartphone, as demonstrated by the woman fitting the case onto her phone. The case is presented as a way to express individuality and connect with a personal story. The ad highlights the unique design and the overall aesthetic appeal of the case, suggesting that it is worth buying for its artistic value and ability to enhance personal expression. # Visual style The ad has a polished and elegant aesthetic, with soft lighting and warm tones creating a mystical atmosphere. The editing style is smooth, with static shots and slow transitions that allow the viewer to focus on the product. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and deliberate, with cuts timed to the voiceover lines. # Hooks Spoken: Your omen has been chosen. Text overlay: 00:00–00:02: Omens / 00:00–00:02: New collection Visual: 00:00–00:02: A woman's hands with manicured nails and rings are holding a phone case with a dark blue background and white dragon designs. The case is being removed from a white pouch. The background is filled with blurred candles and brass decorations, creating a warm, mystical atmosphere. The camera is close-up, focusing on the product and the woman's hands. The lighting is soft and warm, highlighting the textures of the case and the jewelry. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having a generic and uninspired phone case. It implies that viewers may be looking for a way to express their individuality and connect with a personal story through their accessories. # Value propositions - Unique design that allows for personal expression - Mystical aesthetic that enhances phone appeal # Benefits - Express individuality - Connect with a personal story - Enhance phone aesthetics # Features - Unique dragon design - Dark blue background with white accents # Call to action Your story waits at Burga.com. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and inviting viewers to explore their story at Burga.com. # Storyline - 00:00–00:02 The ad begins with a close-up of a woman's hands holding a phone case from Burga's new Omens collection, which is being removed from a white pouch. - 00:02–00:03 The woman attaches the phone case to a smartphone. - 00:03–00:06 The camera focuses on the back of the phone case, showcasing the dragon design and the Burga logo. - 00:06–00:11 The woman holds the phone with the case attached, displaying both the front and back of the phone. - 00:11–00:11 The ad concludes with a call to action, directing viewers to Burga.com to explore their story.

# Ad summary This image ad features a BURGA phone case with a blue and white striped pattern on top of a white surface. The ad highlights the low daily cost of the case with the claim that it's basically free, appealing to a younger audience. # Brand positioning BURGA is presented as a provider of stylish and trendy phone cases, with a focus on affordability and design. The brand's tone is playful and youthful. BURGA appears to push against the norm of expensive phone accessories by highlighting the low daily cost of its cases. The use of "Girl math" suggests that the brand aligns with a young, female audience, who might appreciate a lighthearted approach to justifying purchases. # Product The featured product is a BURGA brand phone case designed to protect and personalize smartphones. It has a white base with evenly spaced horizontal navy blue stripes. The case is made from a material that provides protection against impacts, as it fully encases the back and sides of the phone. The advertisement uses the daily cost of 0.15€ as a unique selling point, presenting the case as highly affordable and justifiable for purchase. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The lighting is soft and even, highlighting the phone case's design without harsh shadows. The color palette is limited to white, cream, and navy, contributing to a modern and simple look. # Hooks Headline: Girl math certified: BURGA case for 0.15€/day. Basically free. # Funnel stage Consideration # Pain points The pain point addressed is the perceived high cost of phone cases, which can deter potential buyers. # Value propositions - BURGA case for 0.15€/day. # Benefits - Basically free. # Features - BURGA case # Call to action None used. # Social proof - Girl math certified: # Point of view - Brand: The brand is trying to appeal to their audience using trending phrases, and communicating that their phone case is a worthy purchase for only 0.15€/day. # Storyline - The image opens with a visual of the BURGA phone case, immediately establishing the product being advertised. This allows the audience to see the product's design and understand its function from the start. The brand is communicating from its own perspective. - The ad then presents the idea that the case is "Girl math certified:," associating the product with a trend of making seemingly illogical purchases feel justified. This is included to appeal to a specific demographic and create a sense of relatability. This part of the story is being told from the brand's perspective, positioning itself as culturally aware and on the side of its customer base. - The case is priced at "0.15€/day" and marketed as "Basically free," using the daily cost to minimize the perceived expense. This is likely included to overcome a common purchase barrier: cost. The brand is telling the customer that they can afford a new case with this logic.

# Ad summary This ad showcases the Burga phone case and magnetic power bank in the 'harvest at peak' design. The ad highlights the aesthetic appeal and functional features of the products, positioning them as a cute and essential duo. # Brand positioning Burga is presented as a brand that creates aesthetically pleasing and functional accessories, specifically phone cases and magnetic power banks. The brand positions itself in the market by focusing on design, functionality, and creating a sense of 'meant to be' with its products, similar to classic pairings like strawberries and cream, or honey and sunlight. It embraces a lifestyle-oriented approach, suggesting that its products are not just accessories, but essential elements that enhance the user's life. The brand creates visually attractive products with functional value. # Product The featured products are a Burga phone case and a magnetic power bank. The phone case is designed with a glossy finish and an image of pickles in a jar. The magnetic power bank attaches to the back of the phone case for wireless charging. The products are presented as a set, or 'duo,' that is both cute and functional. The magnetic power bank charges the phone wirelessly when attached to the back of the phone case. The products are designed for anyone who values aesthetics and functionality in their tech accessories. The products are "harvested at peak." # Visual style The ad has a polished, commercial aesthetic with natural outdoor lighting. Editing includes quick cuts and smooth transitions. The background is bright and colorful to create a welcoming tone. The pacing is consistent. # Hooks Spoken: 00:01–00:06: Some things are just meant to be, like strawberries and cream, honey and sunlight, your phone case and Text overlay: 00:00–00:24: Yes, it's Pricey. / 00:00–00:24: ALSO, HARVESTED AT PEAK. Visual: 00:00–00:01: A pair of hands with light yellow nail polish removes a black phone case from a tan drawstring bag. The background is a lush green outdoor setting with plants and pink flowers. The phone case has a golden camera cutout and a sticker of a jar of pickles on the back. / 00:01–00:06: Close-up shot of a black phone case with a golden camera cutout and a sticker of a jar of pickles. The hands rotate the phone case to show the sides and logo. # Funnel stage Consideration # Pain points None used. # Value propositions - Cute, functional and magnetic duo - Same harvest, same energy # Benefits - Wireless phone charging - Aesthetically pleasing design - Convenient duo # Features - Magnetic power bank - Cute design - Functional # Call to action Grab yours at Burga.com # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing the product's features and aesthetic appeal. # Storyline - 00:00–00:02 The ad opens with a close-up of hands removing a Burga phone case from a pouch. - 00:01–00:06 The voiceover begins, stating that some things are just meant to be. - 00:02–00:06 Visuals show the phone case with a pickle jar design as the voiceover mentions classic pairings like strawberries and cream and honey and sunlight. The intent is to create a connection between desirable products and natural pairings. - 00:06–00:07 The voiceover introduces the phone case as one of those things that is meant to be. - 00:07–00:09 The ad then shows the magnetic power bank in a box, with the same design, further displaying the pickle jar theme. - 00:08–00:11 The voiceover continues, mentioning the magnetic power bank, calling it the 'same harvest, same energy'. - 00:12–00:15 The power bank is shown being attached to the phone, and the phone is shown charging. - 00:12–00:14 The voiceover describes the phone case and power bank as a cute, functional, and magnetic duo. - 00:17–00:19 The ad concludes with a call to action to grab the product from burga.com.

# Ad summary This ad showcases BURGA phone cases as a stylish and durable alternative to generic, low-quality phone cases. The ad compares BURGA cases favorably against typical issues such as cracking, yellowing, and fading, emphasizing their premium materials, made-to-order manufacturing, and unique designs. # Brand positioning BURGA is presented as a premium phone case brand that prioritizes both durability and design. The brand sets itself apart from cheaper alternatives by focusing on quality materials, made-to-order production, and individual quality checks. BURGA aims to occupy a space in the consumer's mind as a provider of stylish yet long-lasting phone cases. The brand aligns with values of personalization, quality, and European craftsmanship. BURGA pushes against the norm of disposable, low-quality phone cases. The brand positioning is both functional (durability) and emotional (style and personalization). # Product BURGA offers premium, made-to-order phone cases designed to be both durable and stylish. These cases are explicitly presented as an alternative to cheap, easily damaged phone cases commonly found on platforms like Amazon. The featured cases are made from premium materials and undergo individual quality checks. BURGA offers over 500 designs crafted by a European team, catering to users who value both aesthetics and longevity. The cases are presented as resisting scratches and fading, and are capable of maintaining their appearance and appeal over time. By emphasizing the quality of materials and unique designs, the ad suggests that BURGA phone cases are a worthwhile investment for users who seek a lasting and visually appealing phone case. # Visual style The ad features a blend of polished commercial shots and more raw, UGC-style visuals to emphasize authenticity. The editing style includes quick cuts, especially during the comparison of low-quality cases. The production quality varies, with some shots appearing professionally lit and others having a more natural, casual feel. The pacing is fast during the comparison sections and slows down when showcasing the BURGA cases. The visual motifs include close-ups of the phone cases to highlight their details and design. Many of the cuts are synced to changes in the voiceover. # Hooks Spoken: I've had this case for six months and people still think it's brand new. Text overlay: I've had this case for six months and people still think it's brand new Visual: 00:00–00:01: A close-up shot from directly above shows a silver platter on a dark wooden surface. A black phone case with a cherry design sits on the platter. A fair-skinned hand with colorful nail art smears butter on the phone case with a silver butter knife. A small silver bowl filled with black caviar sits to the upper left of the phone case and a pat of butter rests on a silver dish to the upper right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of phone cases that quickly degrade, crack, yellow, and lack personality, leading to frequent replacements. # Value propositions - BURGA phone cases offer a long-lasting and stylish alternative to cheap, easily damaged cases, thanks to their premium materials and made-to-order production. - The durable design of BURGA cases ensures that they maintain their aesthetic appeal and continue to garner compliments, even after months of use. # Benefits - Looks brand new after six months - No scratches - No fading - Gets compliments # Features - Made to order - Premium materials - Quality checked individually - Over 500 designs - European team # Call to action Go to BURGA.com before the good ones sell out. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer sharing her positive experience with the product. - Brand 20% – The brand's official voice is used to convey product details and unique selling points. # Storyline - 00:00–00:01 The ad opens with a close-up of a hand spreading butter across a phone case. - 00:01–00:03 The speaker states that she has had the case for six months and it still looks brand new, contrasting with other phone cases. - 00:03–00:08 The ad cuts to a series of quick shots showing a blue phone case being damaged by a lighter, cut with scissors, and then a pink phone case with cracked edges and discoloration, all meant to represent wear and tear on competitor cases. - 00:08–00:11 The ad shows screenshots of Amazon search results, highlighting 'ugly' and 'weird' phone case designs with the text overlay 'Zero personality'. - 00:11–00:15 The ad contrasts the competitor cases by presenting a BURGA phone case with a floral design, showing that after six months, it has no scratches or fading and gets compliments. - 00:15–00:20 The ad displays another BURGA case with a cheetah design and explains that it's not cheap because it's made to order from premium materials and quality checked individually. - 00:20–00:23 The ad displays the BURGA website on a phone screen, highlighting that there are over 500 designs, all from a European team. - 00:23–00:26 The ad displays a white screen with the words 'Go to BURGA.COM' and 'BURGA.COM Shop now' with a fire emoji, advising the audience to shop before the good ones sell out.

# Ad summary This ad showcases Burga's magnetic phone cases designed for Samsung Galaxy S models, emphasizing style and functionality. It highlights how the cases seamlessly connect with Burga's power banks, offering a blend of fashion and utility for Samsung users. # Brand positioning Burga is presented as a brand that combines style with practical technology. The brand positions itself as a provider of fashionable and functional accessories for Samsung Galaxy S phones, moving into a space previously dominated by Apple-centric products. The brand aims to appeal to consumers who value aesthetics as much as utility, offering a range of stylish phone cases that also integrate with magnetic power banks. Burga emphasizes both design (through a variety of patterns and finishes) and performance (through magnetic attachment) in its product offerings, promoting a lifestyle where style and technology coexist seamlessly. # Product The featured product is Burga's magnetic phone cases for Samsung Galaxy S models. These cases are designed with a magnetic backing that allows them to snap seamlessly onto Burga's power banks. The cases come in various designs, including geometric patterns and animal prints. The key selling points include style and ease of use with other magnetic accessories. The cases are shown being used with Burga's magnetic power banks, which come in matching designs and offer a convenient charging solution. The ad addresses the purchase barrier of limited magnetic accessories for Samsung phones by presenting a stylish, functional alternative. # Visual style The ad has a clean and polished aesthetic, resembling a professional product demo. The editing style includes quick cuts and static shots, maintaining a consistent pace of around 20 cuts per minute. The high production quality supports the intended tone of sophistication and reliability. # Hooks Spoken: It's not just Apple anymore. / Samsung just went magnetic. Visual: 00:00–00:03: A pair of hands with pink nails and several rings is shown swapping different designed phone cases on a black Samsung Galaxy S phone. The phone and hands are on a white surface with two silver pens and a white decorative object in the background. The lighting is bright and even, highlighting the textures of the phone cases. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the limited availability of stylish magnetic accessories for Samsung phones. # Value propositions - Combines style and functionality for Samsung users - Provides a fashionable alternative to Apple-centric accessories # Benefits - Stylish designs - Easy magnetic attachment - Convenient charging solution # Features - Magnetic phone cases for Samsung Galaxy S models - Seamless compatibility with Burga power banks # Call to action Available now at Burga.com. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting product features and benefits. # Storyline - 00:00–00:02 A voiceover introduces the concept that magnetic accessories are no longer exclusive to Apple products. - 00:02–00:03 The ad announces that Samsung has gone magnetic, signaling the availability of magnetic accessories for Samsung devices. - 00:03–00:06 The voiceover introduces Burga magnetic cases for Samsung Galaxy S models, framing the product as a new solution. - 00:07–00:08 Visuals demonstrate the cases snapping onto power banks, emphasizing the seamless connectivity and functionality. - 00:09–00:11 The voiceover summarizes the brand's value proposition, highlighting style, power, and perfection. - 00:11–00:13 The ad concludes by stating the product is available at Burga.com, providing a clear call to action for viewers. - 00:14–00:18 The visual shows a power bank magnetically attaching to the phone case.

# Ad summary This ad showcases BURGA phone cases. The ad features a phone case that has an ingredient design on it, highlighting that the brand offers a variety of design options. # Brand positioning BURGA is presented as a brand that stands against boring, offering a wide array of stylish and expressive phone cases. The brand aims to occupy a space in the consumer's mind as a provider of unique and visually appealing accessories. BURGA's positioning is emotional, focusing on self-expression, individuality, and standing out from the crowd by offering phone cases that showcase unique designs. # Product The product featured is a BURGA phone case, designed for an iPhone. The case has a black base with a gold trim and a yellow backdrop featuring illustrations of ingredients. The ingredients include tomatoes, feta cheese, olives, oil and vinegar, cucumbers, red onion, and other ingredients commonly found in a greek salad. The BURGA case has a raised lip for screen and camera protection. # Visual style The ad has a clean and modern aesthetic. The product is well-lit against a soft gradient backdrop to highlight its design. The use of a reflective surface adds depth, while the contrasting text provides a clear call to action and brand reinforcement. The overall image presents a professional and polished appearance. # Hooks Headline: BYE, BYE BORING # Funnel stage Top of funnel (Awareness) # Pain points The pain point is 'boring' or unoriginal accessories. The ad addresses this by presenting its phone cases as an antidote to the ordinary, as showcased in the phrase "BYE, BYE BORING." # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad serves to showcase the BURGA phone case and its unique designs, encouraging customers to purchase the product. # Storyline - The ad opens with the phrase 'BYE, BYE BORING' to communicate that BURGA products can help you stand out with a unique design. - The BURGA brand name is shown to reinforce the brand, associating it with the design and reinforcing that it's the brand that offers phone cases to showcase your individuality. - A phone case that features different ingredients on it is displayed to showcase the phone case and its design. The phone case's reflection is also shown to highlight the case's design from different perspectives.

# Ad summary This ad features a BURGA phone case against a contrasting background, accompanied by the tagline, 'Lights Out. Case On.' The visual style is clean and minimalist, emphasizing the design of the phone case. # Brand positioning BURGA is presented as a brand focused on stylish and protective phone cases. The tagline "Lights Out. Case On." suggests an alignment with a busy, on-the-go lifestyle, indicating the brand aims to occupy a space in the consumer's mind that values both aesthetics and practicality. By not overtly comparing itself to competitors or making grandiose claims, BURGA subtly positions itself as a provider of reliable accessories without unnecessary frills or gimmicks. The branding is functional in the sense that the product is visually the main focus, rather than an emotional appeal. # Product The product being advertised is a BURGA brand phone case designed for an iPhone. It features a blue-to-black gradient color scheme. The case is made of a smooth, seemingly hard material, offering protection for the phone while maintaining a sleek appearance. The ad highlights the case's design and implies ease of use with the tagline 'Lights Out. Case On.' The case offers a degree of customization and protection, suggesting it's worth buying for its aesthetic appeal and functionality. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation. The production quality appears to be high, with well-lit studio shots. The image treatment includes a subtle gradient effect on the phone case and a balanced color scheme. Typography is simple and legible, without drawing too much attention away from the main subject. The style feels modern and aims to be visually appealing and easy to scan. # Hooks Headline: Lights Out. Case On. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish phone case for easy phone protection. # Benefits - Stylish design - Protection for the phone - Easy application # Features - Phone case # Call to action None used. # Social proof - None used. # Point of view - Brand: Top left of the image with the BURGA brand name. This is the brand establishing its presence and introducing the product to the audience. - Brand: The tagline 'Lights Out. Case On.' encapsulates the product's ease of use and convenience. - Customer: The phone case is presented in the center of the image. This invites the audience to appreciate the design and craftsmanship of the product. # Storyline - The ad opens with the BURGA brand name, immediately establishing the product's source and signaling the brand's perspective. This introduction serves to set the stage and provide context for what follows, highlighting the product as the focus of attention. - Next, the focus shifts to the tagline 'Lights Out. Case On.' This narrative beat serves to encapsulate the product's ease of use and convenience from the brand's perspective. It implies a quick, hassle-free solution, suggesting the case is simple to apply. - The ad then draws attention to the featured product. This visual emphasis invites the audience to appreciate the design and craftsmanship of the BURGA phone case from a customer's perspective. It reinforces the overall theme of the ad, emphasizing the product's blend of style and functionality.

# Ad summary This ad for Burga phone cases acknowledges that the product is expensive, but uses humor to try and minimize the impact of that knowledge. Using the concept of 'girl math,' it shows how the expense breaks down to a small daily amount. # Brand positioning Burga is presented as a brand that offers high-quality, stylish phone cases. The brand acknowledges its products are 'pricey,' but frames this as a reflection of their quality and value, suggesting that investing in a Burga case is a worthwhile decision. The brand uses a modern, playful tone, implying they understand and align with current trends and internet culture, specifically referencing 'girl math' to appeal to a younger, female audience. # Product The product is a phone case with a floral design. The case has a cream-colored bumper with a gold trim around the camera lenses. It is designed for a modern iPhone model, as indicated by the triple-lens camera opening. The case is presented as a stylish accessory that justifies its price point through quality and design. # Visual style The ad has a clean and modern visual style. The image is well-lit and sharply focused. The background is simple and uncluttered. The product is the focus of the ad and takes up most of the frame. # Hooks Headline: Yes, it's pricey. # Funnel stage Middle of funnel (Consideration) # Pain points The ad acknowledges the phone case is expensive, as directly stated with, “Yes, it’s pricey.” # Value propositions - Acknowledge phone case is pricey, but then use 'girl math' to say that it's only 0.15€/day. # Call to action None used. # Point of view - Brand: The entire ad speaks from the brand's perspective, addressing consumer concerns about pricing and reframing the cost as an investment in quality and style. # Storyline - The ad opens by acknowledging that the phone case is 'pricey', setting the stage to address a potential objection directly from the brand's perspective. - The ad pivots to reassure the audience that 'good things aren't cheap,' reframing the cost as an indicator of quality. The brand is telling the audience that the price reflects the value. - Finally, the ad minimizes the perceived cost by breaking it down to a daily expense of 0.15€, using the concept of 'girl math' to make the purchase seem more justifiable and the overall tone more lighthearted. The brand's perspective here is using the purchase price against time to make the item seem more affordable.

# Ad summary This ad promotes BURGA phone cases, positioning them as a fashion statement that reflects personal taste. The ad contrasts BURGA cases with cheaper, generic options, highlighting the brand's diverse designs, premium feel, and ability to complete an outfit. It emphasizes that a phone case is a frequently-seen accessory and should be chosen intentionally to represent the user's style. # Brand positioning BURGA is presented as a fashion-forward brand that elevates phone cases from mere protection to a style accessory. The brand positions itself against generic or cheap phone cases, which are portrayed as style detractors. BURGA emphasizes self-expression and intentionality, suggesting that phone cases should reflect one's personal taste and complete an outfit. With a wide variety of designs, including bold prints, minimal styles, and seasonal drops, BURGA caters to diverse tastes and encourages customers to choose a case that genuinely represents them. The brand focuses on both aesthetics and premium quality, highlighting the luxurious feel and intentional design of its products, making it an emotional brand. # Product BURGA offers designer phone cases for smartphones, focusing on aesthetics, quality, and personalization. These cases come in over 500 designs, ranging from bold prints to minimal styles, with seasonal drops and statement pieces. The cases are designed for individuals who view their phone case as a fashion accessory and a reflection of their personal style. The ad highlights the premium feel of the cases, emphasizing their print quality, glossy finish, and substantial weight. BURGA phone cases are portrayed as intentionally chosen items that elevate one's overall look, contrasting with generic phone cases that detract from style. The ad addresses the pain point that generic phone cases don't reflect personal taste and encourages viewers to choose a case that enhances their daily life and mirror selfies. # Visual style The ad combines polished commercial shots with UGC-style footage, creating a hybrid aesthetic. The editing features quick cuts and transitions, especially when showcasing different phone case designs. The production quality varies, with some shots looking professionally lit and others resembling casual, user-generated content. The pacing is fast, with numerous cuts per minute to maintain viewer engagement and highlight the variety of BURGA's phone case designs. The audio-visual sync is most apparent when the presenter discusses the features and benefits of BURGA cases, timed with corresponding visuals of the products. # Hooks Spoken: Most phone cases, they kill your entire look. Visual: 00:00–00:01 A woman's hands hold a green and blue phone case with a cartoon bear design on a white desk. She opens a pink, flip-style phone case with a circular mirror. / 00:01–00:02 A woman’s hands hold a pink phone case with a mirror in the center. She uses a small hammer to shatter the mirror on the phone case. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration highlighted is that generic phone cases can ruin an otherwise stylish look because 'most phone cases, they kill your entire look.' This highlights that a phone case needs to be more than protective to be satisfactory. # Value propositions - Wide variety: With over 500 designs, you can find a case that matches your unique style. - Premium quality: The glossy finish and substantial weight make it look and feel expensive. - Intentional design: BURGA phone cases are intentionally designed, so you don't have to settle for cheap or generic cases. # Benefits - Reflects personal taste - Enhances outfit - Feels intentional - Looks expensive - Doesn't settle for cheap # Features - Over 500 designs - Bold prints - Minimal designs - Seasonal drops - Statement pieces - Premium quality - Glossy finish - Substantial weight # Call to action Find yours now at burga.com # Social proof - None used # Point of view - Brand 85% – The ad primarily uses the brand's official voice to present and advocate for BURGA phone cases, highlighting their features and benefits. - Customer 15% – The ad includes a brief shot of a customer wearing a BURGA phone case. # Storyline - 00:00–00:05 The ad opens by showing generic phone cases being destroyed or discarded. - 00:05–00:11 The ad contrasts these with ordinary or poorly designed phone cases. - 00:11–00:18 It transitions to discuss the importance of a phone case as a daily accessory. - 00:18–00:22 It shows plain or damaged phone cases being devalued. - 00:22–00:28 The ad introduces BURGA phone cases as a stylish alternative with a wide range of designs. - 00:28–00:38 The ad emphasizes BURGA cases' premium quality, intentional design, and ability to reflect personal taste. - 00:38–00:44 The ad promotes BURGA’s website, encouraging viewers to find a case that reflects their style.

# Ad summary This image ad showcases a BURGA phone case from the new "Omens" collection. The case features a design with ravens and spiderwebs, presented against a purple backdrop. # Brand positioning BURGA is presented as a brand offering trendy and visually striking phone cases. The brand aims to occupy the space of stylish, protective phone accessories that allow customers to express their individuality through their devices. By releasing themed collections like "Omens," BURGA aligns with a lifestyle interested in unique designs. The brand ignores the norm of purely functional phone cases and instead focuses on aesthetic appeal, positioning itself as a provider of fashionable accessories with an emotional appeal centered on self-expression and trendiness. # Product The product featured is a BURGA phone case, specifically from the "Omens" new collection. It is designed to fit a smartphone, offering protection while adding a decorative element. The case has a dark red/burgundy base color with a spiderweb and raven design in light beige or white. The case snaps onto the back of the phone. The USP is the unique gothic-inspired design of the case. The ad addresses the desire for phone protection while allowing for personalization and style expression. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif includes a stylized product showcase with complementary color schemes and graphic elements. The image treatment involves background removal and likely some color grading to enhance the overall aesthetic. The typography is integrated with a simple and legible font choice for brand messaging. The visual style is designed to be visually appealing and easily scannable, likely aiming to stand out in a social media feed. # Hooks Headline: Omens # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need for phone protection while also wanting to express personal style. # Value propositions - Express individuality through devices with unique design. - Personalization of phone through style expression. - Stylish phone protection # Benefits - Provides a decorative element to phone - Offers phone protection # Features - Case has a dark red/burgundy base color. - Case has a spiderweb and raven design in light beige or white. # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption area promoting the brand and new collection. - Brand: Close-up shot of the phone case, emphasizing its design and features. - Brand: Background, which sets the mood and enhances the overall appeal. # Storyline - The ad begins by showcasing the BURGA brand name and introducing the new "Omens" collection to capture attention. The brand is telling the audience that it offers new and stylish products for their phones. - Next, the ad presents a close-up view of the phone case with its design, emphasizing the product's aesthetics and design. The brand aims to capture the audience's attention by showcasing the product's design and visual appeal. - Finally, the purple background subtly enhances the overall aesthetic appeal of the phone case, creating a visually engaging experience. The brand is creating a specific mood and feel for the product to evoke an emotional response and highlight the design.

# Ad summary This ad by Burga promotes its phone cases. The creative features a phone case with a swirling orange and pink pattern. It showcases the case's design against a bright orange background and a light and dark gradient segment at the bottom of the ad. # Brand positioning Burga is presented as a stylish brand for individuals looking to personalize their smartphones. The company focuses on providing fashionable and durable phone cases with an emphasis on eye-catching designs. The brand aims to occupy a space in the consumer's mind as a provider of phone cases that are both protective and expressive, enhancing personal style through technology accessories. Burga stands out by offering cases as fashion statements, setting itself apart from brands that solely focus on functional utility, aligning with a lifestyle that values both protection and aesthetics. # Product The featured product is a Burga phone case designed to protect and personalize smartphones. The case is made from a hard material to protect against impacts and scratches. The design shows a swirling orange and pink pattern, providing an aesthetic customization option for users who want their phone to reflect their personal style. The phone case appears to be for an iPhone, as evidenced by the camera opening. The ad highlights the case's visual appeal and implies that it is a fashionable accessory to complement the user's device. # Visual style The ad has a polished, studio-shot production quality with a focus on product presentation. The visual motif includes a grid layout with the product placed centrally. The image treatment includes background removal and drop shadows to highlight the phone case. The typography is large and bold, ensuring scannability. The style feels platform-native, designed for easy viewing in-feed. # Hooks Headline: Lights Out. Case On. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the universal concern of protecting smartphones from damage, which is a significant pain point for phone users. The ad presents phone cases as a solution to the worry of accidental drops or scratches, ensuring the device remains safe and functional. # Value propositions - Case provides a physical barrier that safeguards the phone's surfaces and internal components from impacts, scratches, and other forms of damage. - The unique design allows users to personalize their phone and express their individual style, making it a fashion accessory. # Benefits - Protection for the phone - Unique design # Features - Phone case # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, aiming to showcase its product and brand identity. # Storyline - The ad opens with the brand BURGA shown in the top corner, establishing brand recognition and immediately informing the viewer of the product's origin. The focus is on visually communicating the brand and catching the viewer's attention with a recognizable logo, positioning the brand at the forefront. - The phrase "Lights Out. Case On." highlights the product's primary benefit: protecting the phone. This phase uses a catchy slogan to make an immediate impact. The brand wants to convey that the phone case provides assurance that the phone will be protected and looking good, even after drops. - A product shot focuses on the design and protective features of the case. It shows the product from a centered angle with its design on full display. The brand is communicating that their product is a visually appealing option for phone protection.

# Ad summary Ad for a phone case brand, Burga, that shows a phone case with a brown and white cow pattern. The ad copy acknowledges the higher price point but also defends it by stating that according to "girl math", it only equates to 0.15€/day. # Brand positioning Burga is presented as a brand that offers high-quality, stylish, and potentially premium phone cases and accessories. The brand embraces a lighthearted and relatable tone by incorporating "girl math" to justify the perceived high cost of its products. This suggests the brand aims to connect with customers who appreciate both fashion and practicality. It doesn't shy away from the cost, instead aiming to reframe it in a way that resonates with its target audience. The brand positions itself as slightly higher-end, but uses a playful attitude to push back against price objections. # Product The product being advertised is a protective phone case for smartphones. It features a brown and white cowhide pattern on the back. The case appears to have a raised bezel around the camera lenses, which is gold. The sides of the case have small circular indentations, presumably for grip. The case is designed to protect the phone from damage while also adding a decorative element. The ad acknowledges that the case is somewhat expensive, but attempts to address this barrier by reframing the cost as only 0.15€ per day. # Visual style The ad has a clean and modern aesthetic. The product is well-lit and shot with a shallow depth of field, which helps to draw attention to the phone case. The use of a neutral color palette also contributes to the overall sophisticated feel. The ad's production quality looks to be very high, and well done. The design looks to be very minimalist in nature with the product being the primary focus. # Hooks Headline: Yes, it's pricey. # Funnel stage Middle of funnel (Consideration) # Pain points The price is high and may be a barrier to purchasing the item. The image implies this when it says, "Yes, it's pricey." # Value propositions - Reassurance for price objection by reframing the cost as only 0.15€ per day. # Benefits - Protection for smartphone - Stylish design # Features - Protective phone case with raised camera bezel # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand uses an image of the product in order to promote the product and company. # Storyline - The ad starts by acknowledging that the phone case is "pricey" in order to address a common concern up front. The brand is the storyteller here and seeks to immediately tackle a potential obstacle to purchase. - Next, the ad offers justification for the price by stating that good things are not cheap, but also using "girl math" to emphasize how the cost is only 0.15€ per day. The brand is still the storyteller, and is showing the value of the case. - The brand logo is shown at the end. This is a reinforcement of brand identity.

# Ad summary This ad features three Burga phone cases, highlighting a specific color and design. The focus is on visual appeal and brand recognition, aimed at showcasing the product's aesthetic. # Brand positioning Burga is presented as a premium brand offering stylish and protective phone cases. The overall aesthetic, use of clean lines, and focus on a single product line suggest a commitment to quality and design. The brand aims to occupy a space in the consumer's mind that values both fashion and functionality, appealing to customers who want their phone cases to be both protective and aesthetically pleasing. It ignores category norms with a minimalist approach and focus on visual appeal, which contrasts with more utilitarian or overtly protective case brands. The brand's positioning is both functional (protection) and emotional (style and self-expression). # Product The featured product is a Burga phone case, a protective accessory for smartphones. The cases are shown on iPhone models, indicating compatibility with popular devices. The cases appear to be made of a rigid material with a glossy finish. Design details include a sleek, form-fitting shape and a raised edge around the camera module for added protection. The cases are available in a variety of colors, one in solid red and two in matte stone gray. The main USPs are implied to be stylish design and reliable protection, appealing to fashion-conscious consumers who want to safeguard their phones. The ad does not explicitly mention any use occasions, but implies everyday use by showcasing the cases on phones. # Visual style The ad has a highly polished, studio-shot production quality, emphasizing clean lines and a minimalist aesthetic. The visual motif is a geometric layout with a cohesive color theme, creating a modern and sophisticated look. The image treatment includes soft lighting and a focus on texture, enhancing the visual appeal of the products. The typography is large and bold, making it easily scannable and ensuring that the headline stands out. The style aims to be high-design, contrasting with more lo-fi or user-generated content. This helps the ad grab attention in the feed and reinforces the brand's premium positioning. # Hooks Headline: The First Place Case # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its design from the brand's perspective, emphasizing visual appeal and quality. The brand is presenting the phone cases as fashionable and desirable accessories, highlighting their aesthetic and design details. # Storyline - The ad opens with a visually striking product shot of three Burga phone cases arranged on red geometric platforms. This serves to grab the viewer's attention and highlight the product's aesthetic appeal. The perspective is from the brand, showcasing the cases as stylish and visually appealing accessories. - The product is the central focus, displayed to emphasize design and color options. This progresses the narrative by providing a clear visual representation of the product, allowing viewers to appreciate its form and finish. The brand highlights its design through the placement and arrangement of the cases. - The cases sit on clean, geometric platforms against a matching backdrop. This reinforces the brand's commitment to style and quality, creating a cohesive and visually appealing presentation. The perspective is from the brand, emphasizing the visual aspects of the product and the overall aesthetic. - The headline "The First Place Case" is displayed above the products, suggesting a top-tier position in the market. This adds a layer of aspiration and achievement to the brand narrative, implying that the cases are the best choice for consumers. This message comes directly from the brand.

# Ad summary This ad showcases a collection of phone cases with a pink aesthetic. The video features a rotating series of close-up shots of different phone case designs, all set against a pink background. # Brand positioning The brand is presented as one that embraces a playful and stylish aesthetic through its accessories. The emphasis on design and the 'Do Not Disturb' messaging suggests the brand values individuality and self-expression, targeting consumers who want to add a personal touch to their everyday tech. The brand positioning seems to ignore category norms of tech accessories being purely functional, instead focusing on aesthetic appeal. # Product The product featured is a range of phone cases designed for iPhones. The cases come in various patterns and styles, all within a pink color palette. The designs include polka dots, hearts, and abstract patterns, catering to different tastes within the pink aesthetic. The cases appear to offer both style and protection, enhancing the look of the phone while safeguarding it from potential damage. The focus is heavily on the visual appeal and the ability to express personal style through the phone case. # Visual style The ad has a polished and clean aesthetic with a focus on the color pink. The editing style consists of static shots with smooth transitions between different phone case designs. The production quality is high-end, giving a commercial feel. The pacing is consistent, with slow and deliberate shots that allow the viewer to appreciate the details of each case design. # Hooks Text overlay: 00:00–00:09 / 00:00–00:09 Do Not Disturb / 00:00–00:09 New Collection Visual: 00:00–00:03: A close-up shot of a phone case with a pink polka dot pattern. The case is on an iPhone and the background is a soft, crumpled pink fabric. The camera is stationary and focuses on the design of the case. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish phone cases that allow you to express your personal style and protect your phone. # Benefits - Stylish designs - Enhances the look of the phone - Offers protection # Features - Phone cases for iPhones - Various patterns: polka dots, hearts, abstract - Pink color palette # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the official brand perspective, showcasing the product range and aesthetic. # Storyline - 00:00–00:03 The video opens with a close-up of a phone case with a polka dot pattern against a pink background. - 00:03–00:05 The camera shifts to showcase another phone case design with a heart pattern, maintaining the pink color scheme. - 00:05–00:09 A different phone case with an abstract pattern is displayed, continuing the focus on design variations.

# Ad summary This image ad for Burga phone cases uses the concept of "girl math" to promote a buy 2, get 2 free deal. The ad features three phone cases, each with a different design. The text overlay claims that if you get 2 for free, you didn't spend money - you saved it. # Brand positioning Burga is presented as a trendy and playful brand that understands its customer base and their unique perspectives on finance. The brand embraces a humorous, 'tongue-in-cheek' approach, positioning itself as relatable and fun. This approach diverges from traditional, serious advertising, aiming to connect with consumers on a more personal, lighthearted level. By using the phrase 'Girl math', the brand aligns itself with a specific cultural understanding and invites consumers to participate in this shared joke. # Product The ad features Burga phone cases, which appear to be designed for iPhones, and are shown to be available in various eye-catching designs. The cases come in a shiny, hard case finish, and are intended for daily use. The cases are implied to be stylish accessories, designed to appeal to current trends. The highlighted promotion—buy two, get two free—suggests the cases are affordable and that customers are encouraged to purchase multiple cases to suit their personal style. # Visual style The ad has a clean and modern visual style, using a flat, studio-shot aesthetic. The color palette is soft and muted, with a focus on pastel pinks and neutral grays, giving the ad a feminine and trendy feel. The product is centered, emphasizing the designs. The 'Girl Math' concept is presented in a straightforward manner, making it easily scannable. The addition of handwritten-style annotations adds a playful, personal touch that contrasts with the otherwise polished look. This mix aims to capture attention while maintaining brand appeal and visual interest in the feed. # Hooks Headline: Girl math: if you GET 2 FOR FREE, you didn't spend money - you saved it. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Girl math: if you GET 2 FOR FREE, you didn't spend money - you saved it. # Call to action None used. # Social proof - you FUCKING BEST Thomas Liew x BURGA # Point of view - Brand: The entire image is a promotion for the brand's product and current offer. # Storyline - The ad opens with the phrase 'Girl math: if you GET 2 FOR FREE, you didn't spend money - you saved it,' told from the brand's perspective. This introductory statement hooks the viewer with a culturally relevant and humorous take on financial logic, setting a playful tone and immediately engaging the target demographic by tapping into a familiar meme. - The visual component showcases three different phone cases, with paper arrow props that call out the offer, "BUY 2, you FUCKING BEST" and "GET 2 FREE," told from the brand's perspective. This highlights the product and offer, enticing the viewer to consider the deal. The variety in design communicates that there are a multitude of options available. - The ad concludes with the BURGA logo, reinforcing the brand identity and providing a clear brand association, from the brand's perspective. This placement ensures viewers remember the brand behind the offer, driving brand recognition and recall.

# Ad summary A product-focused ad for BURGA phone cases featuring the brand's distinct designs and promoting a special 'Buy 2, Get 2 Free' offer. # Brand positioning BURGA specializes in creating fashionable and protective phone cases that allow customers to express their unique style. The brand's designs are distinctive and eye-catching, allowing users to accessorize their phones with visually appealing aesthetics. BURGA aims to occupy a space in the consumer's mind as a provider of both style and functionality, offering trendy designs that deviate from standard phone case norms. BURGA offers phone cases with unique designs and patterns for the fashion-conscious consumer. # Product The advertised product is a BURGA phone case designed for an iPhone. The case has a black rubber bumper around the edges to help protect the phone, with a hard-shell back featuring a unique 'Baguette Mon Amour' design. The design features a pink grid pattern with graphics of baguettes, croissants, and round buns. The cases are designed for both protection and style, offering a fashionable way to safeguard your phone. The advertised value comes from the 'BUY 2, GET 2 FREE' offer, which provides an incentive to purchase multiple cases and expand a collection. # Visual style The ad features a clean, high-quality studio shot with bright, even lighting that emphasizes the product details. The visual motif is based around a grid layout, with phone cases arranged to create a repeating pattern. The color palette is soft and inviting, with pink and green tones that complement the food-themed designs. The overall style feels contemporary and playful, designed to catch the eye and convey a sense of fun and fashion-forwardness. # Hooks Headline: BUY 2, GET 2 FREE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy 2, Get 2 Free: Get more cases for less and expand your collection. # Benefits - Stylish protection for your iPhone - Express your unique style with a fashionable phone accessory # Features - Durable phone case - Unique 'Baguette Mon Amour' design with pink grid pattern and graphics of baguettes, croissants, and round buns # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image promotes BURGA phone cases and their designs, highlighting a special offer to encourage purchases. # Storyline - The image opens with a view of several phone cases arranged neatly, each showcasing a unique food-themed pattern. This arrangement captures attention and introduces the audience to the featured product. The brand's perspective aims to emphasize variety and quality, inviting viewers to explore more of their designs and make a purchase. - The main focus highlights the 'BUY 2, GET 2 FREE' offer, which incentivizes immediate action. From the brand's perspective, this promotional messaging aims to persuade viewers to purchase multiple cases, increasing the order value.

# Ad summary This ad highlights a BURGA phone case with a leopard print design, emphasizing its affordability by framing the daily cost as minimal, almost free, leveraging the cultural reference of 'Girl Math' to appeal to a younger, financially savvy audience. # Brand positioning BURGA is presented as a provider of trendy, fashion-forward phone cases, with a focus on affordability and perceived value. The brand seems to occupy a space that values self-expression and style without breaking the bank. It promotes a fun and playful lifestyle, aligning with current social media trends and language, such as 'Girl Math.' The brand pushes against the norm of expensive accessories by emphasizing the low daily cost of their product, appealing to consumers who seek both style and value. # Product The product is a BURGA brand phone case designed for an iPhone. It features a leopard print design with a glossy finish. The case includes rhinestone embellishments around the camera lenses to enhance the aesthetic appeal. The case is marketed toward women who appreciate trendy and fashionable accessories. The ad highlights the affordability of the case by framing its cost at 0.15€/day, positioning it as 'Basically free' to address potential purchase barriers related to cost. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean product presentation. The visual motif centers around a close-up product showcase, emphasizing the design details of the phone case. There is a subtle color grading applied to soften the overall tone, and the typography is integrated cleanly to ensure scannability. The visual style contrasts platform norms by avoiding user-generated content (UGC) or lo-fi elements, opting instead for a high-design, professional look that enhances the perception of quality and sophistication. # Hooks Headline: GIRL MATH CERTIFIED: # Funnel stage Top of funnel # Pain points The pain point is the perceived high cost of trendy phone accessories, suggesting that consumers may hesitate to purchase them due to budget constraints. The copy 'BURGA case for 0.15€/day. Basically free.' directly addresses this concern by framing the product as highly affordable, thus alleviating the financial burden. # Value propositions - BURGA case for 0.15€/day. - Basically free. # Benefits - Basically free. # Features - BURGA case # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its product and framing it in an appealing and affordable way for potential customers. # Storyline - The ad begins by establishing a humorous premise using the phrase 'GIRL MATH CERTIFIED', framing the phone case purchase as a logical and justifiable expense, from the brand POV. - The daily cost of the phone case is presented as 0.15€/day. This aims to make the product seem incredibly affordable and budget-friendly, from the brand POV. - The ad concludes by stating the case is 'Basically free', reinforcing the idea of affordability and minimizing perceived financial risk, from the brand POV.

# Ad summary An image ad promoting Burga phone cases featuring a row of three cases with different patterns and designs. The ad uses the concept of "Girl Math" to suggest the cases are affordable, emphasizing that the daily cost is less than a cup of coffee. # Brand positioning Burga is presented as a trendy brand of phone cases. The brand seems to align with self-expression and a fun lifestyle. By featuring designs created in collaboration with artist Thomas Løku, the ad pushes against the norm of generic phone case designs, highlighting a commitment to quality and unique aesthetics. The brand positioning leans toward emotional appeal, focusing on how the cases can add a fun accessory to a consumer's life. # Product The product featured in the ad is a line of phone cases by Burga, with a collaborative design with Thomas Løku. Each case is presented with different unique patterns. The ad mentions the cases cost only 0.15€ per day for a year and are cheaper than coffee, addressing potential purchase barriers by emphasizing affordability. Each phone case is designed to protect and personalize the user's phone. # Visual style The ad has a polished, studio-shot quality with a focus on showcasing the product. The visual motif is clean and modern, with a soft gradient background and well-lit product display. The image treatment includes subtle color grading to enhance the pastel tones and create a cohesive aesthetic. The typography is integrated with a mix of handwritten and clean fonts to add a touch of personality. The style mimics Instagram's in-feed aesthetic, aiming for scannability and stop power. # Hooks Headline: If you Girl Math - it's only 0.15€ per day for a year. It's literally cheaper than coffee. # Funnel stage Consideration # Pain points The pain point addressed is the perceived high cost of phone cases and the desire for unique and stylish accessories. “If you Girl Math - it's only 0.15€ per day for a year. It's literally cheaper than coffee” illustrates the ad's attempt to alleviate the financial concern. # Value propositions - Only 0.15€ per day for a year - Literally cheaper than coffee # Benefits - Affordable - Cost effective # Features - Unique designs created in collaboration with Thomas Løku # Call to action None used. # Social proof - None used. # Point of view - Brand: The copy highlights the product's affordability, framing it as a smart buy, while the visual showcases the design variety. # Storyline - The ad starts with the concept of "Girl Math," immediately setting a lighthearted, relatable tone. The brand uses this concept to introduce the affordability of the product, telling the audience that the phone cases are only 0.15€ per day for a year. This statement makes the product seem more accessible, especially when compared to the daily cost of coffee. The brand is attempting to show value from a customer's point of view. - The ad then shows a display of the phone cases, highlighting the variety in design. This visual element reinforces the earlier message about affordability by showcasing the aesthetic appeal of the cases. The brand is attempting to show the value from a brand point of view.

# Ad summary This ad promotes BURGA phone cases. It is positioned around exclusivity, because the cases are made-to-order with a European design team, individual quality checks, and with over 500 designs available. # Brand positioning BURGA is presented as a brand offering exclusive, made-to-order phone cases with unique designs crafted by a European team, ensuring high quality through individual checks. The brand differentiates itself by emphasizing exclusivity and limited availability, targeting customers who value standing out and owning items that others might not have. This positions BURGA in the higher end of the market for phone accessories, appealing to those who seek personalized, stylish protection for their devices. The brand's tone suggests an air of sophistication and exclusivity, attracting customers who are drawn to the idea of owning something unique and less accessible to the masses. It pushes against the norm of mass-produced, widely available phone cases, opting for a more bespoke, almost secretive allure. # Product BURGA phone cases are positioned as exclusive, made-to-order accessories with a European design. They are designed for people who value exclusivity and want to own something that others may not have. BURGA phone cases are said to have individual quality checks with over 500 designs available. A key selling point is that the cases are made to order, ensuring that each customer receives a product tailored specifically for them, and they are shipped in protective bags. This addresses the common purchase barrier of wanting unique and high-quality items that are not mass-produced. The ad emphasizes the brand's dedication to exclusivity and quality, aiming to attract customers who appreciate unique, stylish, and somewhat elusive products. # Visual style The ad has a polished, commercial feel, with a mix of close-up product shots and lifestyle scenes. The editing style includes quick cuts between different phone case designs and scenarios, maintaining a fast pace with an estimated 60-80 BPM. The lighting is bright and clean, showcasing the vibrant designs of the BURGA phone cases. Visual motifs include repeated shots of hands holding and displaying the cases, often accompanied by shots of women in stylish settings, reinforcing the brand's association with exclusivity and fashion. # Hooks Spoken: 00:00–00:02 Female 1: Everyone at brunch asked where my case was from. Visual: 00:00–00:02 A close-up shot shows a hand pulling a dark red BURGA phone case with a floral design out of a black pouch. The case is glossy, and the background includes decorative objects like a crystal ball and a dark desk. The camera zooms in to focus on the case's camera lens area. # Funnel stage Consideration # Pain points The pain point is the desire to own unique items that are not easily accessible or mass-produced. It's signaled by the speaker stating, "Everyone at brunch asked where my case was from. I didn't tell them." # Value propositions - Made to order - European design team, individual quality checks, they have over 500 designs # Benefits - Keep it exclusive. # Features - Every single case is made to order after you buy it. - European design team - Individual quality checks - Over 500 designs # Call to action Burga.com, link in bio. # Point of view - Customer 70% – Communicated through a first-person narrative about the phone case attracting attention at brunch, creating a relatable experience. - Brand 30% – Communicated by stating facts such as the cases being made to order, that the design team is European, and that they do individual quality checks. # Storyline - 00:00–00:02 The ad opens with a narrative hook, establishing a scenario where the speaker's phone case becomes a conversation topic at brunch. - 00:02–00:03 Continuing the storyline, the speaker admits to keeping the brand a secret, creating an air of exclusivity and intrigue. - 00:03–00:05 The ad shifts to a brand-focused explanation, highlighting BURGA's unique selling proposition of not engaging in mass production. - 00:05–00:08 The narrative builds by emphasizing the made-to-order aspect of the cases, ensuring quality and personalization. - 00:08–00:13 The speaker provides details about the brand's design team and quality assurance, reinforcing the brand's commitment to craftsmanship and uniqueness. - 00:13–00:19 The storyline concludes by reiterating the exclusivity of BURGA, framing it as a brand known to a select few, ending with a call to action to visit the website.

# Ad summary The ad showcases a Burga Farm phone case against a blurred background of a meadow with flowers and bees. The ad uses the text "Burga Farm New Collection". # Brand positioning Burga Farm is presented as a brand that creates trendy and stylish phone cases. The cases are designed to be fashionable and visually appealing, adding a touch of personality to everyday tech accessories. The brand appears to focus on aesthetics, offering unique designs that stand out. The brand aligns with values of self-expression and personal style, and appears to push against the category norm of plain, functional phone cases by offering eye-catching designs. # Product The product is a phone case designed with a checkered pattern and bee illustrations. The case features a light beige background with a checkered pattern in a darker tan color. Small bee illustrations are scattered across the surface of the case. The phone case has a gray bumper that surrounds the phone. This accessory is for individuals who want to protect their phones while also expressing their personal style. # Visual style The ad has a visually appealing and trendy aesthetic. The production quality appears to be studio-shot with a focus on clear product presentation. The image uses soft lighting and a blurred background to draw attention to the phone case. The typography is clean and readable, and the color palette is warm and inviting. The style is designed to be eye-catching in-feed, using a simple but effective layout. # Hooks Headline: Burga Farm # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, showcasing the product's visual appeal and highlighting the brand's unique aesthetic. # Storyline - The ad opens with a wide shot of the phone case, revealing a meadow background, setting a natural, summery tone, from the brand's perspective. This aims to attract viewers with a visually appealing image. - The camera focuses closer on the phone case design, showcasing the checkered pattern and bee illustrations in detail, from the brand's perspective. This highlights the unique aesthetic of the product. - The ad concludes with the presentation of the brand name, Burga Farm, and the product line name, New Collection, from the brand's perspective. This reinforces brand recognition and encourages exploration of the new designs.