How Sculpt Nation Advertises on Meta

# Ad summary This ad features men of varying ethnicities talking about foods that raise estrogen and lower testosterone. The ad prompts the viewer to click the link below to take a free quiz, with no email required. # Brand positioning This ad for Sculpt Nation positions itself as a resource for men over 40 who are getting back into working out. The brand aims to take a stance against misinformation in the health and wellness space by calling out "healthy" foods that may be detrimental to testosterone levels. The brand seems to focus on actionable solutions, such as offering a free quiz with no email required, which pushes against lead capture tactics in the health and wellness space. # Product The ad promotes a free quiz from Sculpt Nation that tells users what foods they need to avoid and what foods to start eating instead to avoid raising their estrogen levels and lowering testosterone. The quiz, which requires no email, is presented as a simple and super quick resource to improve men's health by optimizing their food choices. The value of the product is in helping men to maintain healthy testosterone levels through informed dietary choices. # Visual style The ad has a mixed aesthetic, combining conference footage, gym settings, and outdoor, selfie-style shots to add credibility and approachability. Editing is fast-paced with quick cuts to maintain viewer engagement, with cuts occurring on almost every spoken word. Production quality varies depending on the scene, from polished conference scenes to more informal, user-generated-style content. The pacing is rapid, maintaining a high level of energy throughout. # Hooks Spoken: Male 1: If you're my age and getting back into working out, you need to listen. Text overlay: STOP EATING / THESE AFTER 40 / IF YOU'RE MY AGE / INTO WORKING OUT / YOU NEED / TO LISTEN Visual: 00:00–00:01: A man with graying hair and a beard, wearing a dark suit with a light-colored tie, stands behind a podium, speaking into a microphone. In the foreground, food is on a white plate being lit with a small torch. The food appears to be sliced deli meat. / 00:01–00:02: A gloved hand cuts into a poached egg with an avocado. / 00:02–00:03: A medium shot shows the man with graying hair in a suit sitting in a tan chair, speaking behind a podium. Behind him are other people sitting in a dimly lit room. # Funnel stage Top of funnel (Awareness) # Pain points Foods that are marketed as healthy may be detrimental to your testosterone levels. # Value propositions - The quiz is super simple and only requires four questions. - No email required or anything like that. # Benefits - Shows you which foods you need to avoid - Shows you which foods to start eating instead - No email required # Features - Free quiz # Call to action Click the link below! # Point of view - Brand 100% – The ad focuses on health benefits and a problem-solution approach to male hormonal health. # Storyline - 00:00–00:06 The speaker introduces the topic of foods that might be hindering gym efforts, speaking from a conference podium. - 00:06–00:08 00:06–00:08: A text overlay introduces the topic of foods killing testosterone. - 00:08–00:10 00:08–00:10: A shirtless man explains the importance of testosterone for men. - 00:10–00:20 00:10–00:20: Another shirtless man explains how certain foods increase estrogen, lowering testosterone. - 00:20–00:23 00:20–00:23: A hand is shown on a phone highlighting the free Sculpt Nation quiz that is being promoted. - 00:23–00:31 00:23–00:31: The second shirtless man returns to explain what the free quiz will show the viewer and prompts the viewer to click the link below.

# Ad summary The ad features 3D animation of Belly Fat, Estrogen, and Cortisol. Each animation introduces themselves by name and describes what happens when someone has too much fat and stress. # Brand positioning This ad positions its brand as a resource for improving men's health by targeting the root causes of hormonal imbalances. It uses humor and fear to break category norms, educating men about belly fat, estrogen, and cortisol. The brand positions itself as a solution provider by offering a free quiz to identify and address individual needs, aligning with a functional and empowerment-based approach to health. # Product The product is not explicitly shown, but is implied to be a supplement or program designed to help men combat belly fat, estrogen, and cortisol levels. The ad addresses the purchase barrier of awareness, educating men that they may unknowingly be feeding these negative factors through diet and lifestyle choices. It suggests that the product will help users understand what's been feeding these negative elements and what dietary changes to make to eliminate them for good. # Visual style The ad features a quirky and slightly unsettling aesthetic with its use of 3D animated blobs with human-like faces, against a backdrop that resembles internal organs. The editing style combines quick cuts with static shots to maintain a steady pace. The production quality has a polished commercial feel, enhancing the bizarre concept. There is a motif of each animated character introducing themselves with a title card. The cuts are timed with the voiceover lines. The ad maintains a consistent pace of around 10 cuts per minute. # Hooks Spoken: Male 1: Hi, I'm belly fat. Text overlay: I'M BELLY FAT Visual: 00:00–00:00 A close-up shot of a yellow, slimy, animated blob with a human-like face. The background is an indistinct pinkish brown that looks like internal organs. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the lack of awareness among men about how their lifestyle and dietary choices contribute to increased belly fat, elevated cortisol, and estrogen dominance, all of which negatively impact testosterone levels. 'Most guys have no idea they're doing it.' # Value propositions - Free quiz to see what is feeding belly fat, cortisol and estrogen - See what to eat to get rid of the bad stuff for good # Benefits - Stops belly fat - Reduces stress - Stops estrogen # Features - Addresses belly fat - Addresses cortisol - Addresses estrogen # Call to action Try taking this free quiz below. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the implied perspective of the brand through CGI animations of belly fat, cortisol, and estrogen. # Storyline - 00:00–00:00 A CGI character that looks like a blob of fat introduces itself as belly fat. - 00:00–00:05 00:00–00:05 The animated blob describes how it wraps itself around internal organs, suffocating testosterone for years. This communicates the impact of belly fat on testosterone levels, creating a villainous tone. - 00:06–00:09 00:06–00:09 The blob says, 'The more of me you carry, the more fun my friends will have,' framing belly fat as detrimental. The perspective is from the belly fat itself, portrayed with a smug tone. - 00:10–00:14 00:10–00:14 An animated character that looks like a red sea mine introduces itself as Cortisol. Cortisol says it happens when you don’t sleep enough, stress too much, and never slow down, setting up Cortisol as a consequence of unhealthy habits. - 00:14–00:17 00:14–00:17 Cortisol continues, saying it tells your body to shut testosterone production down, escalating the stakes. The perspective shifts to cortisol itself, conveyed with an agitated tone. - 00:17–00:19 00:17–00:19 Cortisol says, “The more stressed you are, the louder I get! - 00:20–00:25 00:20–00:25 An animated character that looks like a purple blob introduces itself as estrogen, and describes itself as growing with belly fat, framing estrogen as an unwanted intruder. This communicates the interplay between belly fat and estrogen levels. - 00:25–00:29 00:25–00:29 Estrogen explains how it is fed by eating the wrong foods. - 00:29–00:31 00:29–00:31 Estrogen claims that most guys have no idea they're doing it, conveying the lack of awareness around the issue. - 00:32–00:35 00:32–00:35 The three animated characters appear together and belly fat says they've been working together against testosterone. The perspective broadens to encompass all three negative elements, creating a sense of united opposition. - 00:35–00:42 00:35–00:42 The animation characters says “If you want a chance at stopping us, try taking this free quiz below. You'll see exactly what's been feeding us, and what to start eating to get rid of us for good.” This offers a solution by suggesting a quiz, framing the brand as a resource for fixing the problems presented earlier.

# Ad summary This ad for Sculpt Nation features men who claim that testosterone can be affected by eating certain foods. The ad features a free quiz to determine which foods to eat and which ones to avoid to not lower testosterone. # Brand positioning Sculpt Nation appears to be positioned as a brand focused on health and fitness, with a specific emphasis on foods that raise estrogen and lower testosterone. They offer a free quiz to help people avoid foods that could negatively affect their testosterone levels, positioning themselves as experts in the field. The brand emphasizes its commitment to helping individuals optimize their testosterone levels through diet. # Product The product is a free quiz designed to identify foods that may negatively impact testosterone levels by raising estrogen. It tells the viewer which foods to eat and which to avoid. The ad highlights that there is no email required to take the quiz, making it easily accessible. # Visual style The ad has a standard, modern aesthetic. Most of the shots feature bright and natural lighting, with a mix of selfie-style shots, and B-roll. The editing style consists of quick cuts that change with each sentence in the voiceover. There is little to no audio-visual sync. # Hooks Spoken: Male 1: If you're my age and getting back into working out, you need to listen. Text overlay: IF YOU'RE MY AGE / STOP EATING / THESE AFTER 40 / INTO WORKING OUT / YOU NEED / TO LISTEN Visual: 00:00–00:02 A man is centered in the frame from the chest up, wearing a grey shirt and black headphones. He has short brown and gray hair and a beard. He is in a room with a brick wall behind him. He speaks directly to the camera with an open mouth. In the lower half of the screen, the shot alternates between raw meat and an avocado being mashed. # Funnel stage Top of funnel (Awareness) # Pain points Being an older man trying to get back in shape, but not being aware of the foods that are hindering your progress. # Value propositions - The quiz is free and easy to access - Helps you avoid foods that lower your testosterone # Benefits - Determines which foods you need to avoid - Determines which foods to start eating instead - Helps avoid foods that could affect your testosterone levels # Features - Free quiz - No email required # Call to action Click the link below! # Social proof - Bryson K (Customer): What foods increase testosterone??? - Vince Sant (Brand): Check our my FREE quiz! Super Simple. Only 4 questions # Point of view - Brand 100% – The entire ad is spoken by men promoting the brand by giving information to the viewer. # Storyline - 00:00–00:06 The ad begins with a man talking about getting back into working out. He asserts the existence of foods that are fighting everything you're putting in at the gym, setting up a problem the ad will attempt to solve. - 00:06–00:14 The ad then transitions to the concept that testosterone is what makes a man a man, but that eating foods that raise your estrogen will prevent you from having high testosterone. This reinforces the central issue the ad will be addressing. - 00:14–00:29 The man in the video explains that he made a free quiz to show you which foods you need to avoid and which foods to start eating instead. He emphasizes that there's no email required, removing a potential barrier. - 00:29–00:31 The ad ends with a call to action, telling the viewer to click the link below.

# Ad summary This ad is a split-screen presentation from several content creators about the dangers of eating foods that boost estrogen as a male looking to build muscle and improve testosterone levels. # Brand positioning The brand in this ad is implied to be one that focuses on men's health, specifically hormonal balance, muscle building, and overall well-being. The brand positions itself as an authority on the topic of men's health, by offering a 'free quiz' that men can take to learn what foods to avoid to boost testosterone. By focusing on the negative impacts of estrogen-boosting foods on men's health, the brand appears to challenge the category norms of healthy foods and the need to control specific hormonal levels for a healthy lifestyle. # Product The ad promotes a 'free quiz' that teaches viewers what foods to avoid to boost testosterone levels. This quiz appears to act as a lead magnet, attracting men who are looking to build muscle and improve their testosterone levels. The quiz requires no email address and offers instant value without a purchase barrier. # Visual style This ad has a medium-quality, UGC feel. Most of the cuts are quick, which helps with pacing. The audio and visual sync up well. # Hooks Spoken: 00:00–00:02: If you're my age, getting back into working out, you need to listen. Text overlay: 00:00–00:00: STOP EATING / 00:00–00:01: THESE AFTER 40 / 00:00–00:01: IF YOU'RE MY / 00:01–00:02: GETTING BACK INTO / 00:02–00:02: YOU NEED TO Visual: 00:00–00:02: A man is centered in the frame, wearing headphones and a dark blue shirt. He has graying hair and a beard. Behind him is a brick wall. / 00:01–00:02: A split screen appears, showing the previous man on top and a muscular man with glasses working out with dumbbells on the bottom in a gym. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point presented in the ad is the frustration of men struggling to build muscle and maintain healthy testosterone levels because they are eating foods that raise estrogen levels. The ad signals this frustration by stating that eating estrogen-boosting foods makes it feel "like you're trying to sprint through quicksand." # Value propositions - Learn what foods to avoid to boost testosterone levels by taking a free quiz. # Benefits - Know what foods to avoid - Know what foods to start eating instead # Features - Free quiz # Call to action Just swipe up right now and check it out. # Social proof - None used. # Point of view - Brand 100% – The experts and muscular men in the video give an expert opinion on the problem of estrogen-boosting foods and offer a product to solve the problem. # Storyline - 00:00–00:02 00:00–00:02: An older man with grey hair and a beard tells the viewer that if they are his age and getting back into working out, they need to listen. - 00:02–00:05 00:02–00:05: The ad cuts to a food prep and a close-up of bacon and the text overlay identifies these as red flags, claiming they increase estrogen in men. This is meant to convey a problem. - 00:05–00:11 00:05–00:11: A man sitting on a workout machine with a muscular physique tells the viewer one of the biggest mistakes for men who want to build muscle is eating estrogen-boosting foods. - 00:11–00:27 00:11–00:27: The man continues explaining that estrogen is known as the female hormone, and higher estrogen for a guy can lead to moodiness, lack of energy, more breast tissue development, low libido, and a decrease in muscle mass. This continues to emphasize the initial problem. - 00:27–00:32 00:27–00:32: He finishes by saying if someone is trying to build muscle with higher estrogen levels, it will feel like they are trying to sprint through quicksand. This drives home the problem. - 00:32–00:36 00:32–00:36: The ad cuts to more examples of foods such as eggs, meat, and avocados that claim to be food that kills testosterone. This emphasizes the initial problem. - 00:36–00:48 00:36–00:48: A man with a muscular physique outside says if someone is eating foods that raise their estrogen, they're never going to have high testosterone. Then he states if someone wants to know what foods to avoid, he made a free quiz that will show what foods to avoid and what foods to start eating instead, with no email required. This is a solution to the aforementioned problem.

# Ad summary This ad uses a series of experts to highlight which healthy foods men should avoid because they increase estrogen levels. They offer a swipe-up to access a free quiz which will provide more information on which foods to avoid. # Brand positioning The brand is implied to be a wellness or health company but is not explicitly described. The experts in this ad are positioned as figures of authority, there to provide men with the knowledge they need to avoid the pitfalls of estrogen-increasing foods and improve muscle growth. The brand follows a functional approach by providing education and solutions to increase muscle and testosterone. # Product There is no specific product highlighted in this ad. However, the experts promote the benefit of avoiding certain foods that contain estrogen and mention a free quiz that'll show you what foods to avoid and what foods to start eating instead. They emphasize no email is required. # Visual style The ad uses a mix of styles from different creators. The transitions are mostly hard cuts. The first shot has a UGC feel, the second shot has a very clean product shot feel, and the third shot is a polished commercial style. The cuts are around 150 BPM and maintain a consistent pace throughout. The text and product actions sync with the music. # Hooks Spoken: Male 1: If you're my age and getting back into working out, you need to listen. Text overlay: STOP EATING / THESE AFTER 40 / IF YOU'RE MY / AGE / Digital Spokesperson Visual: 00:00–00:03: A man with fair skin and graying hair is centered in the frame from the chest up. He is wearing headphones, a pinkish-purple t-shirt, and a black microphone in front of him. There is a brick wall in the background, blurred. There are overlays of black and red text on the screen. # Funnel stage Top of funnel (Awareness) # Pain points Men may be unknowingly eating foods that increase estrogen levels, which can lead to moodiness, lack of energy, more breast tissue development, low libido, and a decrease in muscle mass. "Higher estrogen for a guy can lead to moodiness, lack of energy, more breast tissue development, low libido, a decrease in muscle mass, basically a bunch of stuff that you don't want as a dude." # Value propositions - The free quiz provides value by providing knowledge and solutions to increase muscle and testosterone. # Benefits - The quiz shows what foods to avoid and what foods to start eating instead. - No email required # Features - Free quiz # Call to action Just swipe up right now and check it out. # Social proof - Male 1 (Digital Spokesperson): "If you're my age and getting back into working out, you need to listen." - Male 2 (Fitness Expert): This ad uses a series of experts to highlight which healthy foods men should avoid because they increase estrogen levels. # Point of view - Expert 100% – The ad is delivered by fitness experts. # Storyline - 00:00–00:03 The first man speaks directly into the camera. - 00:00–00:03 He highlights that those of his age getting back into working out need to listen to what he has to say. - 00:03–00:05 The video cuts to a shot of various foods (eggs, avocado, and a pink meat) and the words "Red Flags Increasing Estrogen in Men" appear on the screen. - 00:05–00:10 A second man in a gym, who is very muscular, highlights a common mistake for men trying to build muscle. - 00:10–00:22 He states that eating estrogen-boosting foods can lead to moodiness, lack of energy, more breast tissue development, low libido, and a decrease in muscle mass. - 00:22–00:27 He continues by stating that as estrogen levels go up, testosterone goes down. - 00:27–00:33 He finishes his thought by saying that trying to build muscle with higher estrogen levels will feel like sprinting through quicksand. - 00:33–00:35 The words "5 'Healthy' Foods Killing Your Testosterone" appear on the screen over images of a man blending eggs, and then washing red meat. - 00:35–00:39 A third man states that testosterone makes a man a man, but eating estrogen-increasing foods will prevent you from having high testosterone. - 00:39–00:48 He states that there is a free quiz to learn about which foods to avoid and which foods to eat instead, and that no email is required to access it. - 00:48–00:50 He tells the viewer to swipe up right now and check it out.

# Ad summary A shirtless fitness influencer breaks down which 5 "healthy" foods are actually killing your metabolism. He advises viewers to click the link below in order to watch the free presentation and discover the secret. # Brand positioning Sculpt Nation is positioned as a brand that challenges conventional wisdom related to diet and weight loss. Rather than promoting typical fitness tips, the brand suggests there are hidden factors and foods that sabotage progress, indicating a focus on advanced or less-known methods for achieving results. The brand seems to appeal to those who are already health-conscious but are not seeing the results they desire. Sculpt Nation's positioning is functional and focused on providing solutions to weight loss, leaning towards an emotional positioning by inspiring hope. Their focus appears to be on contradicting popular opinion. # Product The ad doesn't describe any specific product from Sculpt Nation, but rather promotes a "free video" that shares a list of foods that are killing viewers' metabolisms. The video will include a list of foods that kill metabolisms, as well as the presenter's favorite metabolism-boosting foods. The ad states that you don't need to input any personal information like your email address to watch the free video. The ad removes the purchase barrier by making the video free to watch. # Visual style The ad utilizes a mix of quick cuts and static shots to create a dynamic and engaging viewing experience. The production quality is a blend of polished commercial elements and UGC aesthetics, giving it a relatable feel while maintaining a professional look. Visual motifs include split-screen shots juxtaposing concepts. The ad has a moderate pace, creating a sense of urgency while remaining easy to follow. # Hooks Spoken: Got extra belly fat? / Here's how to get rid of it. Text overlay: EXTRA BELLY FAT? / HERE'S HOW TO / GET RID OF IT Visual: 00:00–00:02 A medium shot of a White woman with brown hair, between 30-40 years old, in athletic clothing, covered in a brown viscous substance stands in a gym, looking disgusted. Behind her is a rack of weights and workout benches, along with a wall of windows with natural light pouring into the space. The camera is stationary and there is no camera movement. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights that viewers have extra belly fat. # Value propositions - The ad promises to reveal how to get rid of extra belly fat. - The ad promises to educate viewers on how to lose weight and burn excess fat by identifying foods that are sabotaging their metabolisms. # Benefits - How to get rid of extra belly fat - Lose weight - Keep your hormones balanced - Keep your blood sugar stable - Burn excess fat # Features - Free video - List of foods that are killing viewers' metabolisms - List of metabolism-boosting foods - No personal information like email required to watch # Call to action Click the link below # Point of view - Brand 100% – The ad is told exclusively from the brand's perspective, highlighting the benefits of watching their free video. # Storyline - 00:00–00:02 The ad begins with a female model doused in a brown, viscous liquid to represent extra belly fat. - 00:02–00:09 The ad then introduces the concept that traditional weight loss advice, like eating Greek yogurt with berries for breakfast, is not effective. - 00:10–00:16 The ad highlights the products that female clients of the presenter used to achieve weight loss goals. - 00:16–00:21 The ad transitions to an explanation of how metabolism affects fat loss and introduces the central claim that some 'healthy' foods can kill your metabolism. - 00:21–00:24 The presenter emphasizes the importance of understanding which foods hinder metabolism for effective fat burning. - 00:24–00:33 The presenter highlights that they made a free video in order to share a list of foods that are slowing down the viewer's metabolism, as well as metabolism-boosting foods. - 00:33–00:37 To remove barriers to viewing the free video, the presenter highlights that viewers are not required to input any personal information. - 00:37–00:46 The ad concludes by telling viewers to click the link below to learn which foods to eat and which to avoid to burn your excess fat.

# Ad summary The ad features a podcast-like speaker presenting on the importance of testosterone and how it impacts workout performance. He shares a link to a quiz that will show you which foods you need to avoid and which foods to start eating instead. # Brand positioning Sculpt Nation is presented as a health and fitness brand focused on helping individuals optimize their testosterone levels for better workout results. The brand aligns with a lifestyle of fitness and health, targeting people in the 40+ age range. The brand positions itself as a source of information for optimizing health and performance. It pushes against the norm that all healthy foods are beneficial, instead, suggesting that some can hinder testosterone levels. The brand positioning is functional, focusing on performance and simplicity by offering a free quiz to help users adjust their diets. # Product The primary offering is a free quiz designed to help users identify foods that may be negatively impacting their testosterone levels. This quiz helps users determine which foods to avoid and which to incorporate into their diet. The quiz is designed to be quick and simple, requiring no email or registration. It addresses the problem of unknowingly consuming foods that raise estrogen levels, which can lower the effects of testosterone. The quiz offers a straightforward way to understand dietary changes needed for optimal health and fitness performance. # Visual style The ad combines a polished studio setting with a UGC style, featuring both a podcast-like presenter and a shirtless man speaking outdoors with natural lighting. The editing is quick, with frequent cuts to keep the pace engaging. There are some glitchy effects, but it has an overall hybrid feel that balances between professional and organic. The pacing is fast, with a cut every 1-2 seconds, which keeps the energy high and attention focused. # Hooks Spoken: 00:00–00:02: Male 1: If you're my age and getting back into working out, you need to listen. Text overlay: 00:00–00:02: IF YOU'RE MY AGE / 00:01–00:02: INTO WORKING OUT / 00:00–00:09: STOP EATING THESE AFTER 40 / 00:02–00:02: YOU NEED Visual: 00:00–00:02: A medium shot shows a man with graying hair, a beard, and wearing headphones. He is positioned in front of a brick wall, with a microphone in front of him. Below, a quick montage of different foods is shown including a person squeezing liquid out of a white tube into an avocado half, a person squeezing liquid onto bacon, and a person mixing vegetables in a white bowl. # Funnel stage Top of funnel (Awareness) # Pain points Consuming foods that unknowingly raise estrogen levels, which can lower the effects of testosterone. # Value propositions - The free quiz offers a simple and quick way to adjust your diet for optimal health and fitness performance, with no commitment required. - The quiz will help you identify foods to start eating in order to increase testosterone # Benefits - Optimize testosterone levels - Get better workout results # Features - Free quiz shows you which foods to avoid and which to start eating instead - No email required # Call to action Click the link below! # Social proof - "What foods increase testosterone???" – Bryson K (Twitter User) # Point of view - Brand 80% – The brand is communicated by a presenter speaking directly to the audience and by featuring other fitness enthusiasts to help support the message. - Customer 20% – The customer's perspective is conveyed through the Twitter thread, which shows a user asking a question about testosterone levels. # Storyline - 00:00–00:02 00:00–00:02: A man with a graying beard and headphones addresses the camera, speaking directly to viewers who are his age and getting back into working out. The message is that these viewers need to listen to his advice. - 00:02–00:06 00:02–00:06: The speaker claims there are specific foods that are fighting against everything you're putting in at the gym. This introduces the problem that some foods can negate workout efforts. - 00:06–00:09 00:06–00:09: Other muscular men are shown while text overlay claims that there are five healthy foods killing your testosterone. The implication is that many men are unknowingly sabotaging their testosterone levels. - 00:09–00:13 00:09–00:13: A topless man is shown in front of a grassy background, explaining that eating foods that raise estrogen will prevent you from having high testosterone. This builds on the previous point by explaining the physiological reason behind the problem. - 00:13–00:19 00:13–00:19: The same man continues to explain that certain foods raise estrogen, thereby lowering the effect of testosterone on your body by eating them. This emphasizes the importance of diet in maintaining testosterone levels. - 00:19–00:23 00:19–00:23: A hand scrolls on a smartphone showing a Twitter thread about foods that increase testosterone, followed by an ad for a free quiz, underscoring how simple it is to find the quiz. This begins the transition to the solution. - 00:23–00:27 00:23–00:27: The topless man returns, claiming he made a free quiz to show you which foods you need to avoid and which foods to start eating instead. This highlights the benefit of taking the quiz. - 00:27–00:31 00:27–00:31: He states that there's no email required or anything like that, before telling the audience to click the link below. This aims to lower the barrier to entry by reassuring users it is quick and requires no commitment.

# Ad summary This Sculpt Nation ad emphasizes the importance of monitoring your cortisol levels to help lose weight. # Brand positioning Sculpt Nation is positioned as a provider of solutions that help women lose weight. The brand promotes an active, healthy lifestyle. Sculpt Nation is trying to cut through the noise in the market by providing free content that helps women lose weight and stay lean. The brand’s positioning is functional and emotional, aiming to empower women by providing solutions to help them be healthy. # Product Sculpt Nation provides free online videos on foods to eat and what to cut out, no email required. It also emphasizes eating metabolism-boosting foods. The ad addresses the purchase barrier for women who want to be healthy and lose weight but who struggle to because of high cortisol levels in their bodies. The ad communicates the value of getting free content from the brand. # Visual style The ad has a scrappy, UGC feel that is used to establish a friendly tone with the audience. The pacing of the ad is quick to keep viewers engaged. There are many cuts in this ad. # Hooks Spoken: Hi, I’m Greek yogurt. [Enthusiastically] Do you know what I do to your cortisol levels? Text overlay: 00:00–00:05 / WHAT I DO / TO YOUR CORTISOL / IF NOT CHECK / THIS OUT Visual: 00:00–00:05: An animated Greek yogurt character on skis, against a backdrop of a yogurt-covered mountain with blueberries and honey. The camera zooms in and out. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration experienced by women who struggle to lose weight due to high cortisol levels. This is visually communicated through a woman running on a treadmill and the man saying "It'll feel like you are trying to sprint through quicksand." # Value propositions - Slim down with metabolism-boosting foods, cortisol-reducing foods # Benefits - Get in shape - Stay lean - Slim down # Features - Free online videos - Foods to eat and what to cut out - No email required - Metabolism-boosting foods # Call to action Click the link below # Social proof - None used. # Point of view - Brand 95% – The brand POV is communicated through the expert sharing facts and advice about health and weight loss. - Customer 5% – The customer POV is communicated through a woman eating ice cream and another running on a treadmill. # Storyline - 00:00–00:05 An animated Greek yogurt character on skis, against a backdrop of a yogurt-covered mountain with blueberries and honey, asks viewers what they know about what it does to their cortisol levels. - 00:05–00:07 A man speaks into a microphone about the biggest mistakes for women who want to lose weight. - 00:07–00:13 Next, halves of avocados are shown being filled with egg, and the man in the previous shot explains eating cortisol-triggering foods is a mistake because cortisol is commonly known as the stress hormone. - 00:13–00:27 Next, the man in the previous shot explains that higher cortisol levels in women can lead to calorie hoarding, which puts your body into protective mode, kills your metabolism, and causes weight gain and muscle loss. While he speaks, various images of sweets, bread, and chips are shown. - 00:27–00:30 The man from the previous shots continues by saying that the negative effects of high cortisol are things you don’t want when you’re trying to get in shape and stay lean. - 00:30–00:34 He then explains that as your cortisol levels go up, your metabolism goes down, which is visualized in the ad with a shot of a hand peeling the skin off raw chicken. - 00:34–00:40 He says if you are trying to slim down with higher cortisol levels, it’ll feel like trying to sprint through quicksand, which is visualized in the ad by a woman sprinting on a treadmill. - 00:40–00:49 The man from the previous shot says that if you want to know what these cortisol-triggering foods are that are slowing your metabolism down, as well as my favorite metabolism-boosting foods, he made a free video where he shares all of them, while visualizing the metabolism-triggering and metabolism-boosting foods. - 00:49–00:57 The man from the previous shot says, “and you don’t need to put in your email or anything like that, don’t need any information from you. Just click the link below to see what foods to eat and what foods to cut out. - 00:57–01:03 A shot of a woman flexing her bicep with a floating phone displaying the man from the previous shots. The text says click the link below to watch the free presentation.

# Ad summary This ad features a health and wellness influencer discussing the connection between cortisol levels and weight loss in women. He explains that high cortisol levels can cause calorie hoarding, hindering weight loss efforts, and encourages viewers to watch a free video detailing foods that can boost metabolism and lower cortisol levels. # Brand positioning This ad features the personality as an expert in the health and wellness space. The ad promotes health tips, emphasizing that individuals can achieve optimal health through specific lifestyle adjustments, particularly in their diet. The brand appears to position itself as accessible and helpful, offering simple solutions to complex health problems. The brand pushes against common fitness myths by framing diet as a crucial factor for weight loss and suggests avoiding common foods. Positioning is functional. # Product The product is a free video with a list of cortisol-triggering and metabolism-boosting foods. It is promoted as a resource for women seeking to lose weight effectively by understanding how cortisol levels affect their metabolism. The video is promoted as not requiring any personal information to access, addressing privacy concerns and simplifying access. The presenter highlights the problem of high cortisol levels leading to calorie hoarding, which prevents weight loss. The free video aims to provide viewers with the information needed to make informed dietary choices. # Visual style The ad uses a fast-paced editing style with quick cuts between the speaker and the visuals. The production quality is a hybrid of polished commercial and UGC, which conveys a sense of authenticity and expertise. The editing style is fast-paced with many cuts per minute to maintain viewer attention. # Hooks Spoken: Hi, I'm Chicken, do you know what I do to your cortisol levels? Text overlay: HI I'M CHICKEN / DO YOU KNOW / TO YOUR CORTISOL Visual: 00:00–00:04 A cartoon chicken leg with a face, arms, and hiking boots is standing in an outdoor setting surrounded by greenery and garlic bulbs. The camera is slightly zoomed in, and the lighting is bright, giving the shot a whimsical feel. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty women face when trying to lose weight due to high cortisol levels. As the influencer states, "If you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand." # Value propositions - Free resource to help women lose weight by understanding and managing cortisol levels. - Provides actionable insights to make informed dietary choices. - No personal information required for access, ensuring privacy and ease of use. # Benefits - Knowing cortisol-triggering foods that slow down your metabolism - Knowing metabolism-boosting foods - Slim down with higher cortisol levels - Click the link below to see what foods to eat and what foods to cut out. # Features - Free video - The video provides details on cortisol-triggering foods that slow down metabolism. - The video provides details on metabolism-boosting foods - No need to provide any personal information to view the video # Call to action Click the link below, watch the free presentation. # Point of view - Customer 5% – This is implied through the woman filming her reflection. - Brand 95% – This is communicated through the speaker explaining the information and giving tips. # Storyline - 00:00–00:04 A character introduces himself as "Chicken" and poses a question to the audience, asking if they know what he does to their cortisol levels. - 00:04–00:08 The scene cuts to a fitness influencer discussing the biggest mistakes for women who want to lose weight, which is eating cortisol-triggering foods. - 00:09–00:18 The influencer defines cortisol as the stress hormone and explains that higher cortisol levels in women can lead to calorie hoarding. - 00:19–00:26 The influencer details that calorie hoarding puts the body into a protective mode, which kills metabolism, causes weight gain, and muscle loss. - 00:27–00:28 Continuing from the previous point, the influencer explains this creates the opposite of what you want to achieve when trying to get in shape and stay lean. - 00:29–00:39 The fitness influencer explains that when cortisol levels go up, the metabolism goes down. He states that trying to slim down with higher cortisol levels feels like sprinting through quicksand. - 00:40–00:48 Building on that point, the influencer asks viewers if they want to know what cortisol-triggering foods are that are slowing their metabolism down and tells them to see his favorite metabolism-boosting foods. - 00:48–00:50 Following up from the previous statement, the influencer says he made a free video where he shares all those details. - 00:50–00:57 The influencer states that viewers do not need to put in their email or anything like that, and tells them he doesn't need any information from them. To click the link below to see what foods to eat and what foods to cut out. - 00:57–01:02 A woman on a phone is shown in front of a mirror, with the influencer saying, "Click the link below, watch the free presentation."

# Ad summary This ad discusses how certain foods can affect cortisol levels and impact weight loss efforts, and includes a call to action to watch a free presentation. # Brand positioning The brand presented in the ad is positioned within the health and wellness category, specifically targeting individuals looking to improve their physique and overall health. The tone is authoritative and educational, presenting itself as a reliable source of information. The brand aligns with a lifestyle focused on fitness, nutritional awareness, and self-improvement. It pushes against the norm of quick-fix solutions, instead advocating for understanding how the body works and making informed dietary choices. The brand positioning is functional, emphasizing the performance aspects of eating the right foods, such as improved metabolism and effective weight management. # Product The product advertised is a free video offering a wealth of information to help viewers optimize their diet for weight loss and overall health. The video aims to educate its viewers about foods that can hinder their weight loss efforts by elevating cortisol levels, and suggest alternative foods that can help promote fat loss. It provides education about cortisol, commonly known as the stress hormone, and how it impacts metabolism. The video addresses the purchase barrier of uncertainty by offering free, actionable information without requiring any personal details. This free offering serves as an entry point to establish credibility and potentially lead to further engagement with the brand. # Visual style The ad features a mix of styles, from animated elements to talking head segments and documentary-style food shots. The editing style is fast-paced with quick cuts, which adds energy. The production quality varies from polished commercial shots to more raw, UGC-style visuals, creating a hybrid feel. The pacing is rapid, with numerous cuts per minute to hold attention. Some cuts and product displays are synced to the music or spoken lines. # Hooks Spoken: 00:00–00:05: Hi, I'm a blueberry. Do you know what I do to cortisol levels? If not, check this out. Text overlay: 00:00–00:05: HI I'M A BLUEBERRY / 00:01–00:05: WHAT I DO TO CORTISOL / 00:03–00:05: LEVELS? / 00:03–00:05: IF NOT CHECK / 00:04–00:05: THIS OUT Visual: 00:00–00:05: The shot is a close-up, low-angle shot. The foreground features a cartoon blueberry character with a smiling face, positioned among blueberries, raspberries, and strawberries. The background is a whimsical forest setting with large green leaves and glowing blue mushrooms. The overall lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points The ad illustrates how eating cortisol-triggering foods hinders weight loss efforts by leading to calorie hoarding, reduced metabolism, weight gain, and muscle loss. # Value propositions - The free video is an opportunity to see his favorite metabolism boosting foods. - You will learn what foods to eat and what foods to cut out. - There is no commitment; viewers don't need to put in their email or anything like that. # Benefits - Learn what cortisol triggering foods are - See my favorite metabolism boosting foods - See what foods to eat and what foods to cut out # Features - Free video resource # Call to action Click the link below. See what foods to eat and what foods to cut out. # Point of view - Brand 100% – This ad is told entirely from the perspective of a health and wellness brand. # Storyline - 00:00–00:05 00:00–00:05: An animated blueberry character introduces itself and prompts viewers to check out a video explaining the impact of blueberries on cortisol levels. - 00:05–00:10 00:05–00:10: A man explains that eating cortisol-triggering foods is one of the biggest mistakes for women who want to lose weight. - 00:10–00:13 00:10–00:13: He continues explaining that cortisol is commonly known as the stress hormone. - 00:13–00:21 00:13–00:21: The man states that higher cortisol levels in a woman can lead to calorie hoarding, which basically puts your body into a protective mode. - 00:21–00:26 00:21–00:26: He continues, saying that it kills your metabolism. It causes weight gain and muscle loss. - 00:26–00:29 00:26–00:29: He concludes the point by saying that this is a bunch of stuff that you don't want when you are trying to get in shape and stay lean. - 00:29–00:34 00:29–00:34: He emphasizes that as your cortisol levels go up, your metabolism goes down. - 00:34–00:41 00:34–00:41: He explains that if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. - 00:41–00:51 00:41–00:51: He asks if you want to know what these cortisol triggering foods are that are slowing your metabolism down, and tells viewers to see his favorite metabolism boosting foods in a free video where he shares all of them. - 00:51–01:03 00:51–01:03: He emphasizes that you don't need to put in your email or anything like that; he doesn't need any information from you. Then, he instructs the viewer to just click the link below and see what foods to eat and what foods to cut out.

# Ad summary This ad, featuring an expert demonstrating how to avoid high cortisol levels, aims to educate the audience on foods that trigger cortisol production and offers viewers a free video revealing metabolism-boosting alternatives by clicking the link below. # Brand positioning Sculpt Nation is presented as a reliable source for fat loss and healthy living, offering expert insights on diet and exercise to help women avoid calorie hoarding and stay lean. The brand aligns with a lifestyle focused on fitness and health, promoting functional benefits like avoiding weight gain and muscle loss. Sculpt Nation is shown as pushing against the norm of unhealthy eating by showing foods that trigger cortisol, positioning itself as a brand that offers the knowledge to assist with weight loss. The overall brand messaging is both functional and emotional, providing tools and insights for fitness goals, while aligning with a lifestyle focused on confidence and well-being. # Product The ad promotes a free video from Sculpt Nation that reveals cortisol-triggering foods that slow metabolism and metabolism-boosting alternatives. The video aims to help people trying to get in shape and stay lean by educating them about cortisol levels, their effects on metabolism, and how to avoid foods that are high in cortisol. The video is for women who are attempting to lose weight. The product is free and claims to provide value without requiring any personal information. It addresses the purchase barrier of having to enter an email or other personal information. # Visual style The ad features a hybrid visual style that blends polished commercial elements with UGC aesthetics. It incorporates quick cuts, static shots, and jump cuts to maintain a dynamic pace. The production quality varies, ranging from UGC-style footage to polished studio shots, creating a blend that supports the intended tone and audience. Visual motifs include close-ups of food, interspersed with shots of the expert in a studio setting. # Hooks Spoken: 00:00–00:05 We're french fries. Do you know what we do to your cortisol levels? If not, check this out. Text overlay: 00:00–00:04 WE'RE FRENCH FRIES / 00:01–00:04 WHAT WE DO / 00:02–00:05 TO YOUR CORTISOL / 00:03–00:05 IF NOT CHECK / 00:04–00:05 THIS OUT Visual: 00:00–00:05 A computer animated image of a box of french fries. The fries have sunglasses on. The fries and box of fries are standing in a white ice-like substance. Behind the fries is a large city. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration highlighted is the difficulty in losing weight due to consuming foods that trigger high cortisol levels, which leads to calorie hoarding and a slower metabolism. This makes it feel like sprinting through quicksand for women. # Value propositions - Expert insights on cortisol-triggering foods and metabolism-boosting alternatives provided in a free video # Benefits - Avoid cortisol-triggering foods - Slim down and stay lean - Boost metabolism # Features - Free video - Expert insights - Metabolism boosting foods # Call to action Click the link below # Point of view - Expert 100% – A fitness expert delivers educational content and insights. # Storyline - 00:00–00:05 The ad opens with a shot of a pack of french fries with human-like features standing in ketchup. - 00:05–00:10 The narrator explains that one of the biggest mistakes women make when trying to lose weight is eating foods that trigger cortisol. - 00:10–00:14 The narrator explains cortisol is commonly known as the stress hormone. - 00:14–00:27 The narrator explains that higher cortisol levels in women can lead to calorie hoarding, putting your body into a protective mode that kills your metabolism, causes weight gain, and muscle loss. - 00:27–00:41 The narrator explains that high cortisol levels make slimming down feel like sprinting through quicksand. - 00:41–00:51 The narrator offers a free video of what these cortisol-triggering foods are that are slowing your metabolism down, and also shows his favorite metabolism-boosting foods. - 00:51–00:57 The narrator finishes with a call to action by saying click the link below to see what foods to eat and what foods to cut out. - 00:57–01:03 The ad closes by showing a person dancing while holding up a phone with a video of the narrator, along with the text, "Click the link below. Watch the free presentation."

# Ad summary This ad for Sculpt Nation features a cartoon almond character promoting a free video that reveals cortisol-triggering foods that slow metabolism, and metabolism-boosting foods. # Brand positioning Sculpt Nation is presented as a brand offering health advice and products to help women stay lean and in shape. The brand directly targets factors like cortisol levels, metabolism, and calorie hoarding to challenge the narrative of generic weight loss advice. It aligns with a fitness-focused lifestyle and emphasizes scientific insights into the female body's unique challenges. # Product This ad promotes a free video, which shares foods that trigger cortisol release and foods that boost metabolism. The offer promises actionable insights for women aiming to get in shape and stay lean. The product is designed to combat calorie hoarding by addressing stress-related hormones. It directly addresses the pain points of weight gain and muscle loss. The video will educate people on how they can see results without entering their email or any other information. # Visual style The ad uses a mix of production styles, blending animated elements, studio-quality shots of an expert, and casual footage of people working out or handling food. The editing rhythm is quick, with cuts timed to the voiceover's key points. This hybrid approach is designed to appeal to a wide audience by offering credibility while also emulating an accessible, UGC feel. # Hooks Spoken: 00:00–00:05: Hi, I'm a nut. Do you know what I do to your cortisol levels? If not, check this out. Text overlay: 00:00–00:01 HI I'M A NUT / 00:02–00:03 WHAT I DO / 00:03–00:04 LEVELS? / 00:04–00:05 IF NOT CHECK / 00:05–00:05 THIS OUT Visual: 00:00–00:05: An animated almond with a face, arms, and legs stands in a cartoon forest with large, cartoonish almonds hanging in the background. The almond is smiling. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not being able to slim down despite working out and dieting. It also addresses the common misconception that weight loss is simply about cutting calories and being active. "If you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand." # Value propositions - Learn how to get in shape and stay lean by understanding how certain foods impact cortisol levels and metabolism. - Free video reveals the secrets of cortisol-triggering foods and metabolism-boosting foods. # Benefits - Get in shape - Stay lean - Slim down with lower cortisol levels # Features - Foods that trigger cortisol release - Foods that boost metabolism # Call to action Click the link below # Point of view - Brand 70% – The fitness expert is discussing how certain foods and activities impact weight loss efforts. - Customer 30% – Women are shown eating food, working out, and touching their stomachs to demonstrate their weight loss journey. # Storyline - 00:00–00:04 A cartoon almond introduces itself and asks viewers if they know what almonds do to cortisol levels. - 00:05–00:27 The ad cuts to a fitness expert discussing how cortisol-triggering foods can negatively impact women's weight loss efforts, leading to calorie hoarding, decreased metabolism, and muscle loss. - 00:08–00:25 The expert provides examples of food, as well as activities that help to illustrate his point. - 00:27–00:29 A woman touches her stomach, and the expert states that if you are trying to get in shape or stay lean, you don't want to trigger cortisol. - 00:29–00:41 The expert states that when cortisol levels go up, the metabolism goes down. He describes how difficult it can be to slim down with high cortisol levels. - 00:41–00:54 The expert asks viewers if they want to know what cortisol-triggering foods and what metabolism-boosting foods are. He then promotes a free video that shares what they are and says that you don't need to put in your email or anything like that to get the video. - 00:54–01:03 The expert encourages viewers to click the link below to watch the free presentation.

# Ad summary This ad features a fitness influencer discussing the effects of cortisol on weight loss. He explains that high cortisol levels can lead to calorie hoarding, which puts the body into a protective mode, killing metabolism, causing weight gain, and muscle loss. He then shares a free video with foods that trigger cortisol and foods that boost metabolism. # Brand positioning Sculpt Nation is presented as a health and fitness brand that provides information and resources to help people achieve their fitness goals. The brand is positioned as an expert in the field, offering a free video with information on foods that trigger cortisol and foods that boost metabolism. The brand aligns with a lifestyle focused on health, fitness, and achieving a lean physique. The brand pushes against the norm of restrictive diets and promotes a more holistic approach to weight loss by addressing the impact of cortisol levels on metabolism. # Product The ad promotes a free video that shares information on foods that trigger cortisol and foods that boost metabolism. The video is for women who want to lose weight and get in shape. The video addresses the barrier of not knowing which foods to eat and which foods to avoid in order to lower cortisol levels and boost metabolism. The ad tells the viewer that the video will provide them with the knowledge they need to make informed food choices and achieve their weight loss goals. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is a mix of polished commercial and UGC feel, which supports the intended tone and audience. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is present, with cuts and text timed to music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 I didn't know what red meat does to cortisol until I saw this. Text overlay: 00:00–00:03 I DIDN'T KNOW WHAT RED MEAT...UNTIL I SAW THIS Visual: 00:00–00:03 A close-up shot shows a woman's hands wrapping ground meat around a yellow object on a green cutting board. The background is a white countertop with light gray and white speckled tiles. The camera is stationary and focused on the woman's hands. The lighting is bright and even. Text overlay: "I DIDN'T KNOW WHAT RED MEAT...UNTIL I SAW THIS" # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not knowing which foods to eat and which foods to avoid in order to lower cortisol levels and boost metabolism. "I didn't know what red meat does to cortisol until I saw this." # Value propositions - The free video provides valuable information on how to lower cortisol levels and boost metabolism, which can lead to weight loss and improved health. # Benefits - Learn what cortisol triggering foods are - Learn what metabolism boosting foods are # Features - Free video # Call to action Click the link below # Point of view - Customer 10% – A customer is shown preparing food and reacting to the information about cortisol. - Brand 90% – The brand is communicated through the fitness expert who is sharing his knowledge and promoting the free video. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman preparing food, and a voiceover says, "I didn't know what red meat does to cortisol until I saw this." This is intended to pique the viewer's curiosity and make them want to learn more about the topic. The perspective is from a woman who is surprised by what she learned about red meat and cortisol. The tone is one of surprise and intrigue. - 00:03–00:11 00:03–00:11 A man is shown speaking directly to the camera, saying, "One of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods, because cortisol is commonly known as the stress hormone." This is intended to educate the viewer about the connection between cortisol and weight loss. The perspective is from a fitness expert who is sharing his knowledge with the audience. The tone is informative and authoritative. - 00:11–00:27 00:11–00:27 The man continues, "And the truth is, higher cortisol levels in a woman can lead to calorie hoarding, which basically puts your body into a protective mode, and it kills your metabolism, it causes weight gain and muscle loss, basically a bunch of stuff that you don't want when you're trying to get in shape and stay lean." This is intended to highlight the negative consequences of high cortisol levels. The perspective is from a fitness expert who is warning the audience about the dangers of high cortisol levels. The tone is serious and cautionary. - 00:27–00:39 00:27–00:39 The man continues, "Because as your cortisol levels go up, your metabolism goes down. And so if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand." This is intended to illustrate the difficulty of losing weight with high cortisol levels. The perspective is from a fitness expert who is empathizing with the audience's struggles. The tone is understanding and encouraging. - 00:39–00:55 00:39–00:55 The man concludes, "And if you want to know what these cortisol triggering foods are that are slowing your metabolism down, and also see my favorite metabolism boosting foods, I made a free video where I share all of them. And you don't need to put in your email or anything like that, don't need any information from you. Just click the link below." This is intended to promote the free video and encourage the viewer to take action. The perspective is from a fitness expert who is offering a solution to the audience's problems. The tone is helpful and generous. - 00:55–01:01 00:55–01:01 The ad ends with a woman dancing in front of a phone screen that says, "Click the link below, watch the free presentation." This is intended to reinforce the call to action and make it easy for the viewer to access the free video. The perspective is from a satisfied customer who is enjoying the benefits of the product. The tone is upbeat and positive.

# Ad summary The ad presents Sculpt Nation as a way to lose weight without having to give up alcohol. The presenter states that the biggest mistakes people make who want to lose weight is eating cortisol triggering foods. # Brand positioning Sculpt Nation is presented as a lifestyle brand for both men and women looking to lose weight and get in shape. The ad dispels the myth that cutting out alcohol is the best way to lose weight. The brand leans into the functional side of fitness rather than the emotional side by providing the nutritional information needed to keep your body from going into a protective mode, killing your metabolism, and causing weight gain and muscle loss. # Product Sculpt Nation is not mentioned as a product, but rather is presented as a hub for free information on the foods to eat and the foods to cut out in order to keep your body from going into a "protective mode." Cortisol is commonly known as the stress hormone and as your cortisol levels go up, your metabolism goes down. The ad suggests cutting cortisol triggering foods will help keep your metabolism running. # Visual style The ad is a mix of UGC and studio shots. The editing is fast paced with very quick cuts. The tone of the ad is informative and the production quality feels like a hybrid of UGC and polished commercial with quick cuts. # Hooks Spoken: Male 1: If you think quitting alcohol this summer is the best way to lose weight, you're wrong. Text overlay: 00:00–00:01 / 00:01–00:02 / 00:02–00:02 / 00:02–00:03 Visual: 00:00–00:03 A shirtless man with a cowboy hat stands on a wooden dock on a lake next to a metal fire pit. There are people in the background on the dock and a boat on the lake. The man has arm tattoos, short dark hair, a beard, light skin and is wearing pink athletic shorts. # Funnel stage Top of funnel (Awareness) # Pain points Losing weight by cutting out alcohol this summer # Value propositions - Slim down without quitting alcohol - Don't need to put in your email or any personal information to learn # Benefits - See my favorite metabolism boosting foods # Features - Eating cortisol triggering foods # Call to action Just click the link below to see what foods to eat and what foods to cut out. # Social proof - I stopped eating clean, and then this happened. - Male 2 (Customer) # Point of view - Customer 5% – A user of the product is implied by the shots of individuals showing off their bodies. - Brand 95% – The presenter is the official voice of the brand that delivers claims about the product. # Storyline - 00:00–00:03 A shirtless man in a cowboy hat says that if you think quitting alcohol this summer is the best way to lose weight, you're wrong. The message and intention are to get people to click and learn more about the brand's fitness tips. - 00:03–00:06 A shirtless man with a beard eats a sandwich and states that he stopped eating clean and this happened. The message and intention are that the man stopped eating healthy and it had a negative impact on his body. - 00:06–00:09 A shirtless man looks at his stomach and says he didn't know what eggs do to cortisol until he saw this. The message and intention is to create suspense and intrigue about the effects of eating certain foods on your body. - 00:09–00:13 A man is sitting in front of a microphone says that one of the biggest mistakes for people who want to lose weight is eating cortisol triggering foods. The message and intention are to educate viewers on the impact cortisol has on the body and weight loss. - 00:13–00:16 The man continues speaking and states that cortisol is commonly known as the stress hormone. The message and intention are to educate viewers on the impact cortisol has on the body and weight loss. - 00:17–00:21 The man is standing in a kitchen in front of a table full of chips, candy and white bread. He states that higher cortisol levels can lead to calorie hoarding. The message and intention is to educate viewers on the impact cortisol has on the body and weight loss. - 00:21–00:30 The man continues speaking and states that calorie hoarding puts your body into a protective mode, it kills your metabolism, and it causes weight gain and muscle loss. The message and intention are to educate viewers on the impact cortisol has on the body and weight loss. - 00:30–00:37 The man states that you don't want that when you're trying to get in shape and stay lean, because as your cortisol levels go up, your metabolism goes down. The message and intention are to educate viewers on the impact cortisol has on the body and weight loss. - 00:37–00:44 The man says that if you're trying to slim down with higher cortisol levels, it will feel like you are trying to sprint through quicksand. The message and intention is to educate viewers on the impact cortisol has on the body and weight loss. - 00:44–00:54 The man says that if you want to know what these cortisol triggering foods are, he's made a video where he shares all of them. The message and intention is to get people to click and learn more about the brand's fitness tips. - 00:54–01:00 The man states that you don't need to put in your email or anything, just click the link below to see what foods to eat and what foods to cut out. The message and intention is to get people to click and learn more about the brand's fitness tips. - 01:00–01:07 Final scene of the man in a small video box, stating "CLICK THE LINK BELOW WATCH THE FREE PRESENTATION". The message and intention are to get people to click and learn more about the brand's fitness tips.

# Ad summary This ad by Sculpt Nation features a man discussing how cortisol can affect weight loss. He explains that cortisol is the stress hormone and that higher cortisol levels can lead to calorie hoarding, which puts your body into a protective mode. He then shares a free video where he shares cortisol triggering foods and metabolism boosting foods. # Brand positioning Sculpt Nation is presented as a health and wellness brand that provides information and resources for people looking to lose weight and get in shape. The brand aims to occupy a space in the consumer's mind as a reliable source of information and guidance for achieving their fitness goals. The brand aligns with values of health, wellness, and self-improvement. The brand pushes against the norm of quick-fix solutions and promotes a more holistic approach to weight loss. The brand positioning is functional, focusing on providing practical information and tools for achieving results. # Product The ad promotes a free video that shares cortisol triggering foods and metabolism boosting foods. The video is for people who want to lose weight and get in shape. The video shares information about how cortisol affects weight loss and what foods to eat and cut out to boost metabolism. The video addresses the purchase barrier of not knowing what foods to eat and cut out to lose weight. The ad tells the viewer that the video is worth watching because it will help them lose weight and get in shape. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, with clear lighting and sharp visuals. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-executed, with cuts and text timed to the music beats and voiceover lines. # Hooks Spoken: Male 1: I stopped eating clean and then this happened. Text overlay: I stopped eating clean. Visual: 00:00-00:01: A muscular man with a beard and tattoos is standing outside in front of a white building. He is shirtless and wearing blue shorts with a flamingo and palm tree pattern. He is holding a plate of burgers and looking at the camera. The camera is stationary and the lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the difficulty of losing weight due to high cortisol levels. This is signaled by the man saying that if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. # Value propositions - The free video shares cortisol triggering foods and metabolism boosting foods, which will help the viewer lose weight and get in shape. - The free video is easy to access and doesn't require any personal information, which makes it a convenient and risk-free way to learn about weight loss. # Benefits - Lose weight - Get in shape - Boost metabolism - Avoid calorie hoarding - Avoid putting your body into a protective mode - Avoid killing your metabolism - Avoid weight gain and muscle loss # Features - Free video - Shares cortisol triggering foods - Shares metabolism boosting foods # Call to action Click the link below # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view, with the speaker providing information and advice about weight loss. # Storyline - 00:00–00:01 00:00–00:01: A man is standing outside holding a plate of burgers. He says that he stopped eating clean and then this happened. This is meant to grab the viewer's attention and make them wonder what happened. - 00:02–00:04 00:02–00:04: A man is standing outside flexing his abs. He says that he didn't know what eggs do to cortisol until he saw this. This is meant to create curiosity and make the viewer want to learn more. - 00:05–00:12 00:05–00:12: A man is standing in a kitchen with bowls of junk food in front of him. He says that one of the biggest mistakes for people who want to lose weight is eating cortisol triggering foods because cortisol is commonly known as the stress hormone. This is meant to educate the viewer about the connection between cortisol and weight loss. - 00:13–00:24 00:13–00:24: The man continues to explain that higher cortisol levels can lead to calorie hoarding, which puts your body into a protective mode. This is meant to further educate the viewer about the negative effects of cortisol. - 00:25–00:28 00:25–00:28: The man continues to explain that it kills your metabolism, it causes weight gain and muscle loss, basically a bunch of stuff that you don't want when you're trying to get in shape and stay lean. This is meant to emphasize the importance of controlling cortisol levels. - 00:29–00:39 00:29–00:39: The man continues to explain that as your cortisol levels go up, your metabolism goes down. And so if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. This is meant to illustrate how difficult it is to lose weight with high cortisol levels. - 00:40–00:57 00:40–00:57: The man says that if you want to know what these cortisol triggering foods are that are slowing your metabolism down and also see my favorite metabolism boosting foods, I made a free video where I share all of them. This is meant to introduce the free video and its benefits. - 00:58–01:02 00:58–01:02: The man says that you don't need to put in your email or anything like that, don't need any information from you. Just click the link below, see what foods to eat and what foods to cut out. This is meant to encourage the viewer to click the link and watch the free video.

# Ad summary This ad by Sculpt Nation features a man discussing how cortisol can lead to weight gain and muscle loss. He encourages viewers to click the link below to watch a free presentation about foods to eat and foods to cut out. # Brand positioning Sculpt Nation is presented as a health and fitness brand that provides information and resources to help women lose weight and stay in shape. The brand positions itself as an expert in the field, offering a free video with tips on foods to eat and avoid to optimize metabolism and prevent calorie hoarding. The brand aims to empower women to take control of their health and fitness by providing them with the knowledge and tools they need to achieve their goals. # Product The ad promotes a free video that shares information about foods that trigger cortisol production and foods that boost metabolism. The video aims to help women lose weight and stay in shape by providing them with knowledge about how to optimize their metabolism and prevent calorie hoarding. The ad addresses the purchase barrier of needing to provide personal information by stating that no email or information is required to access the free video. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit shots and natural light. The editing style is quick cuts, with a consistent pace. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: Male 1: I didn't know what eggs do to cortisol until I saw this. Text overlay: I DIDN'T KNOW / WHAT EGGS DO TO / UNTIL I SAW THIS Visual: 00:00–00:01 A close-up shot of three eggs on a metal tray. One egg is cracked and leaking yolk. A metal tool pokes the cracked egg. The background is a blurry outdoor scene. / 00:01–00:02 A close-up shot of a bowl of eggs being whisked with a blue whisk. The background is a blurry kitchen scene. / 00:02–00:03 A close-up shot of two hard-boiled eggs with spices on top. The background is a blurry kitchen scene with lemons and other fruits. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the difficulty women face in losing weight due to cortisol-triggering foods. The ad states that "one of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods." # Benefits - Lose weight - Stay in shape - Optimize metabolism - Prevent calorie hoarding # Call to action Click the link below WATCH THE FREE PRESENTATION # Point of view - Expert 100% – The ad is told from the point of view of a fitness expert who is providing information and advice about how to lose weight. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a series of quick shots of eggs, egg yolks, and other foods. The intention is to grab the viewer's attention and pique their curiosity. The perspective is from an unknown observer, and the tone is mysterious. - 00:02–00:10 00:02–00:10 The man introduces himself and states that one of the biggest mistakes for women who want to lose weight is eating cortisol-triggering foods. He explains that cortisol is commonly known as the stress hormone. The intention is to establish the man as an expert and to introduce the problem that the ad will address. The perspective is from the man, and the tone is informative. - 00:10–00:18 00:10–00:18 The man explains that higher cortisol levels in a woman can lead to calorie hoarding, which puts the body into a protective mode. The intention is to explain the negative effects of cortisol on the body. The perspective is from the man, and the tone is informative. - 00:18–00:23 00:18–00:23 The man states that cortisol kills your metabolism, causes weight gain, and muscle loss. The intention is to further emphasize the negative effects of cortisol on the body. The perspective is from the man, and the tone is informative. - 00:23–00:27 00:23–00:27 The man says that cortisol is a bunch of stuff that you don't want when you're trying to get in shape and stay lean. The intention is to summarize the negative effects of cortisol and to motivate the viewer to take action. The perspective is from the man, and the tone is motivational. - 00:27–00:31 00:27–00:31 The man explains that as your cortisol levels go up, your metabolism goes down. The intention is to explain the relationship between cortisol and metabolism. The perspective is from the man, and the tone is informative. - 00:31–00:37 00:31–00:37 The man states that if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. The intention is to illustrate how difficult it is to lose weight with high cortisol levels. The perspective is from the man, and the tone is empathetic. - 00:37–00:55 00:37–00:55 The man says that if you want to know what these cortisol-triggering foods are that are slowing your metabolism down and also see my favorite metabolism-boosting foods, I made a free video where I share all of them. The intention is to introduce the free video and to encourage the viewer to watch it. The perspective is from the man, and the tone is enthusiastic. - 00:55–01:01 00:55–01:01 The man states that you don't need to put in your email or anything like that, don't need any information from you. Just click the link below, see what foods to eat and what foods to cut out. The intention is to reassure the viewer that they don't need to provide any personal information to access the free video and to encourage them to click the link below. The perspective is from the man, and the tone is reassuring.

# Ad summary This ad features a woman in a grocery store who is shocked to learn what chicken does to blood sugar levels. The ad then transitions to a man who explains how visceral fat is sabotaging weight loss and how to combat it. # Brand positioning This ad does not explicitly mention a brand name. However, it is implied that the brand is a health and wellness company that provides information and products to help people lose weight and improve their health. The brand positions itself as an expert in the field of weight loss and metabolism, and it promotes a lifestyle of healthy eating and exercise. The brand pushes against the norm of fad diets and quick fixes, and instead focuses on providing sustainable solutions for long-term weight loss. # Product The ad promotes a free video that shares common foods that might be working against your metabolism and also shares favorite alternatives that better support energy and fat burning. The ad claims that you don't need to put in your email or any information like that to view the video. # Visual style The ad has a hybrid visual style, combining UGC-style footage with more polished commercial-style shots. The editing style is quick cuts, with a fast pace that keeps the viewer engaged. The production quality is high, with clear visuals and professional-sounding audio. The ad uses visual motifs such as pouring liquids into glasses to represent blood flow and showing images of healthy and unhealthy foods. The pacing is consistent throughout the ad, with a cut every few seconds. # Hooks Spoken: 00:00–00:04 Female 1: I didn't know what chicken does to blood sugar levels until I saw this. Text overlay: 00:00–00:03 I DIDN'T / 00:01–00:04 KNOW WHAT CHICKEN DOES TO BLOOD SUGAR / 00:03–00:04 UNTIL I SAW THIS Visual: 00:00–00:04 A woman with blonde hair and a blue baseball cap is standing in a grocery store in front of a meat display. She is wearing a gray hoodie and looking directly at the camera. The camera is handheld and shaky, giving the impression that she is filming herself. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the central frustration or problem is struggling to lose weight even when doing everything right. This is signaled by the line, "And you struggle to burn fat even when you're doing everything right." # Value propositions - The free video provides valuable information about how to improve your metabolism and burn fat. - The video shares favorite alternatives to common foods that can help you increase your energy and burn fat. # Benefits - Learn which foods to eat and which foods to minimize - Improve your metabolism - Increase your energy - Burn fat # Features - Free video - Shares common foods that might be working against your metabolism - Shares favorite alternatives that better support energy and fat burning # Call to action Click the link below and see what foods to eat and also what foods to minimize. # Social proof - "I didn't know what chicken does to blood sugar levels until I saw this." – Female 1 (Customer) # Point of view - Customer 5% – A woman in a grocery store shares her surprise at learning what chicken does to blood sugar levels. - Brand 95% – A man explains how visceral fat is sabotaging weight loss and promotes a free video with solutions. # Storyline - 00:00–00:04 00:00–00:04 A woman is in a grocery store and says she didn't know what chicken does to blood sugar levels until she saw this. This is intended to create curiosity and intrigue in the viewer. - 00:04–00:07 00:04–00:07 A man pours a red liquid into a glass and says this is how your blood should flow when you're burning fat efficiently. This is intended to show the viewer what healthy blood flow looks like. - 00:07–00:12 00:07–00:12 The man says the red liquid is clean, smooth, and delivers all the nutrients to your body that it needs. This is intended to highlight the benefits of healthy blood flow. - 00:12–00:17 00:12–00:17 The man pours a pink sludge into a glass and says this is your blood when visceral fat is sabotaging your weight loss. This is intended to show the viewer what unhealthy blood flow looks like. - 00:17–00:19 00:17–00:19 A hand squeezes a purple muscle model covered in white sludge. The man says, "See how thick and sluggish it is." This is intended to show the viewer the negative effects of visceral fat. - 00:19–00:25 00:19–00:25 The man says that's because visceral fat is dumping triglycerides and inflammatory toxins into your bloodstream 24/7. This is intended to explain why unhealthy blood flow is bad for you. - 00:25–00:35 00:25–00:35 The man says this toxic sludge makes your cells resistant to insulin, which forces your body to store more fat, and your metabolism slows down. This is intended to explain the long-term effects of visceral fat. - 00:35–00:39 00:35–00:39 The man says you struggle to burn fat even when you're doing everything right. This is intended to show the viewer that visceral fat can make it difficult to lose weight. - 00:39–00:51 00:39–00:51 The man asks if you want to know which common foods might be working against your metabolism and also see my favorite alternatives. He says he made a free video where he shares all of them. This is intended to promote the free video. - 00:51–01:01 00:51–01:01 The man says you don't need to put in your email or any information like that, he doesn't need anything from you. He says to just click the link below and see what foods to eat and also what foods to minimize. This is intended to encourage the viewer to click the link and watch the free video.

# Ad summary This ad features a fitness expert discussing the effects of cortisol on women's weight loss efforts. He explains that cortisol, triggered by certain foods, can lead to calorie hoarding, fat storage, and a slower metabolism. He offers a free video that shares metabolism-boosting foods and foods to cut out, accessible via a link below. # Brand positioning Sculpt Nation is presented as a fitness and nutrition authority, offering guidance on how to achieve a lean physique. The brand aligns with a lifestyle focused on fitness, health, and informed dietary choices. It positions itself against the norm of restrictive dieting by focusing on the science behind food's impact on hormones and metabolism. The brand's positioning is both functional (providing information) and emotional (empowering women to take control of their bodies). # Product The ad promotes a free video resource that reveals foods that slow metabolism and shares metabolism-boosting foods. The video is for women who are trying to lose weight and stay lean. The ad addresses the purchase barrier of information overload by offering a curated list of foods to avoid and include in one's diet. The video is presented as a no-strings-attached resource, requiring no email or personal information to access. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and jump cuts, creating a fast-paced rhythm. The production quality is a mix of professional studio shots and casual, selfie-style footage. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Female 1: I didn't know what bacon does to cortisol until I saw this. Text overlay: 00:00–00:02: I DIDN'T KNOW WHAT BACON DOES TO / 00:02–00:02: UNTIL Visual: 00:00–00:01: A close-up shot shows cooked bacon on a foil-lined baking sheet. The bacon appears greasy and slightly burnt. / 00:01–00:02: A pair of hands wearing black gloves holds a stack of raw bacon slices over a white surface. The bacon is pink and white with visible fat marbling. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty women face in losing weight due to the effects of cortisol, which can lead to calorie hoarding, fat storage, and a slower metabolism. This is signaled by the line: "One of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods." # Value propositions - Free video resource: Provides valuable information without cost. - Metabolism-boosting foods: Helps to achieve weight loss goals. - Foods to cut out: Helps to avoid foods that slow metabolism. # Benefits - Slim down - Get in shape - Stay lean - Boost metabolism # Features - Free video resource - Metabolism-boosting foods - Foods to cut out # Call to action Click the link below, watch the free presentation # Point of view - Expert 70% – The fitness expert provides information and advice on cortisol and weight loss. - Customer 30% – Visuals of women working out and eating are shown to illustrate the expert's points. # Storyline - 00:00–00:02 The ad opens with a close-up of cooked bacon, followed by a shot of raw bacon being handled with gloves. - 00:02–00:07 The ad then cuts to a fitness expert speaking directly to the camera, introducing the topic of cortisol and its impact on women's weight loss. - 00:07–00:22 The expert explains that eating cortisol-triggering foods can lead to calorie hoarding and fat storage, which is reinforced by visuals of unhealthy foods and women working out. - 00:22–00:33 The expert continues to explain that high cortisol levels can slow metabolism, causing weight gain and muscle loss, which is reinforced by visuals of women in workout gear. - 00:33–00:48 The expert offers a free video that shares metabolism-boosting foods and foods to cut out, accessible via a link below, which is reinforced by visuals of healthy foods. - 00:48–00:52 The ad ends with a call to action to click the link below to watch the free presentation, which is reinforced by visuals of women in workout gear.

# Ad summary This ad claims that frozen meals can raise estrogen and cortisol levels, which can lower testosterone levels. It then promotes a free 30-second quiz that shows which everyday foods may be sabotaging testosterone and what to eat instead. # Brand positioning Sculpt Nation is presented as a health and fitness brand focused on helping men optimize their testosterone levels through diet. The brand positions itself as an advocate for men's health, specifically addressing the often-overlooked impact of everyday foods on hormone balance. It aims to empower men to take control of their health by providing a free quiz that reveals which foods may be sabotaging their testosterone levels and suggests alternatives. The brand's tone is informative and slightly alarming, highlighting the potential dangers of common foods. It pushes against the norm of ignoring the hidden effects of diet on hormone levels, offering a functional solution through its quiz. # Product The product being advertised is a free 30-second quiz offered by Sculpt Nation. The quiz is designed to identify which everyday foods may be sabotaging a user's testosterone levels. It is presented as a quick and easy way to gain insights into one's diet and its impact on hormone balance. The quiz requires no email to access, removing a potential barrier to entry. The quiz is promoted as a tool to help users learn what foods to avoid and what to eat instead to optimize their testosterone levels. The ad emphasizes the ease of use and the immediate value provided by the quiz, making it worth trying for those concerned about their hormone health. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a sense of urgency and information overload. The production quality varies, with some shots appearing professionally lit and others having a more casual, natural look. The pacing is fast, with frequent cuts to different visuals, maintaining a high level of energy throughout the ad. The audio-visual sync is not particularly strong, with the visuals primarily serving to illustrate the points made in the voiceover. # Hooks Spoken: 00:00–00:02: Think your frozen meals are harmless? Text overlay: 00:00–00:05: Quick meals can create long-term problems / 00:00–00:01: frozen meals / 00:01–00:02: are harmless? Visual: 00:00–00:01: A frozen meal in a plastic container sits on a counter in front of a microwave. The background is a clean, modern kitchen. The camera is stationary and focuses on the meal. / 00:01–00:02: A person places three plastic containers of food on a tiled counter. Sunlight streams in from a window. The camera is stationary and focuses on the containers. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that men are unknowingly eating foods that are disrupting their hormones and making it harder to build muscle, lose fat, and have energy. The ad states, "Most guys have no idea it's happening. They think they're eating healthy." # Value propositions - Quick and easy way to identify foods that may be sabotaging your testosterone - Provides actionable advice on what to eat instead to optimize your hormone levels - No email required, removing a barrier to entry # Benefits - Shows you exactly which everyday foods may be sabotaging your testosterone - Shows you what to eat instead # Features - Free 30-second quiz - No email required # Call to action Click the link now and take the quiz. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, presenting information and promoting their quiz. # Storyline - 00:00–00:01 The ad opens by questioning if the viewer thinks frozen meals are harmless. - 00:01–00:05 The ad then states that frozen meals could be raising estrogen and cortisol levels, which is presented as a negative outcome. - 00:05–00:12 The ad continues by stating that when estrogen and cortisol levels are raised, testosterone drops, making it harder to build muscle, lose fat, and have energy. - 00:12–00:17 The ad then states that most guys have no idea this is happening and think they're eating healthy. - 00:17–00:22 The ad then states that these foods could be silently disrupting your hormones and making you gain weight. - 00:22–00:31 The ad then introduces a free 30-second quiz that shows which everyday foods may be sabotaging testosterone and what to eat instead. - 00:31–00:33 The ad then states that no email is required to take the quiz. - 00:33–00:37 The ad ends by encouraging the viewer to click the link now and take the quiz.

# Ad summary This image ad highlights foods that may lower testosterone levels and encourages viewers to take a 30-second quiz. # Brand positioning The brand is not explicitly mentioned in the ad. The ad focuses on educating the audience about foods that may negatively impact testosterone levels, positioning itself as a source of information for men's health and well-being. The brand aims to occupy a space in the consumer's mind as a provider of knowledge and solutions related to hormonal health. The ad aligns with a functional positioning by addressing a specific health concern and offering a quick assessment. # Product The ad does not directly feature a product. Instead, it highlights common foods (milk, bananas, and eggs) that it claims may negatively impact testosterone levels by raising cortisol and lowering male hormones. The ad targets individuals concerned about their testosterone levels and seeking to identify potential dietary factors that may be contributing to hormonal imbalances. The ad addresses the potential purchase barrier of uncertainty by offering a 30-second quiz to help viewers assess their risk. # Visual style The ad features a clean and modern visual style with a dark blue background and bright, well-lit images of the featured foods. The overall aesthetic is informative and attention-grabbing, designed to quickly convey the message and encourage engagement. # Hooks Headline: WHICH FOODS ARE KILLING YOUR TESTOSTERONE? # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the potential negative impact of certain foods on testosterone levels, addressing the pain point of hormonal imbalance and its associated health concerns. "WHICH FOODS ARE KILLING YOUR TESTOSTERONE?" # Call to action TAKE THE 30-SECOND QUIZ # Point of view - Brand: The brand is presenting information and prompting the viewer to take a quiz. # Storyline - The ad opens with a question: "WHICH FOODS ARE KILLING YOUR TESTOSTERONE?" This is intended to grab the viewer's attention and pique their curiosity about potential dietary factors affecting their hormonal health. The brand is asking the question to draw in the viewer. - The ad follows up with the statement: "THESE FOODS RAISE CORTISOL AND LOWER MALE HORMONES." This provides a brief explanation of the potential negative effects of the foods, adding a layer of credibility and scientific backing to the initial claim. The brand is providing the explanation. - The ad presents images of milk, bananas, and eggs, visually representing the foods in question. This helps the viewer quickly identify the specific items being discussed. The brand is showing the foods. - The ad concludes with a call to action: "TAKE THE 30-SECOND QUIZ." This encourages the viewer to engage further with the brand and learn more about their individual risk factors. The brand is prompting the viewer to take the quiz.