How Speechify Advertises on Meta

# Ad summary This ad showcases the Speechify app, which reads any text out loud. The ad features a man who demonstrates how he uses the app to listen to his emails. The app is shown to have features such as speed control and voice selection, including a voice option that mimics Snoop Dogg. The ad aims to illustrate how Speechify can enhance productivity. # Brand positioning Speechify is presented as a cutting-edge AI tool designed to enhance productivity by converting text into speech. The brand positions itself as innovative and user-friendly, offering a seamless solution for individuals looking to optimize their time. Speechify aligns with a lifestyle of efficiency and modern technology, standing out by offering unique features such as customizable reading speeds and a variety of voice options, including celebrity impersonations like Snoop Dogg. The brand's positioning is both functional, emphasizing performance and simplicity, and emotional, as it aims to provide users with a sense of empowerment and control over their time. # Product Speechify is an AI-driven application that converts text into spoken audio, designed to allow users to listen to written content. The product works by reading aloud any text displayed on the user's screen, offering accessibility and convenience. Its features include adjustable reading speeds, and a wide array of voice options, including a selection of voices that mimic celebrities. The app caters to individuals seeking to optimize their productivity by multitasking, such as listening to emails or articles while performing other tasks. Speechify addresses the barrier of limited time, enabling users to consume written content more efficiently and conveniently, without having to sacrifice time for the task. The ad encourages viewers to try Speechify by highlighting its ability to seamlessly integrate into their daily routine, maximizing productivity and engagement with written material. # Visual style The ad has a casual, UGC-style aesthetic. The editing style includes quick cuts and smooth transitions to maintain viewer engagement. The production quality has a polished feel, blending elements of a commercial with a user-generated video. The ad maintains a consistent pace, enhancing readability and information retention. # Hooks Spoken: It's it's it's AI. Text overlay: 00:00–00:02: He is literally saving so much time ⏳ Visual: 00:00–00:02: A medium shot focuses on a laptop on a round wooden table. A man's hands are visible as he gestures towards the screen. A white coffee cup and a green calculator are also on the table. The background is a brightly lit room with light-colored walls. # Funnel stage Consideration # Pain points The central frustration addressed in the ad is the lack of time to consume written content efficiently. The visual of a man working on his laptop at an office table, paired with the text overlay “He is literally saving so much time ⏳,” signals a desire for productivity and efficiency in a busy environment. # Value propositions - The Speechify app allows users to save time by listening to content while multitasking. - Speechify provides a seamless integration into daily routines, enabling maximum productivity and engagement. # Benefits - Saving so much time # Features - It's AI - It's an app that it'll read out loud to what I'm looking at - I can speed it up if I want - I can slow that thing down - I can change the voice - Snoop Dogg voice option - Get it in the App Store # Call to action Download Speechify now. # Point of view - Customer 90% – Communicated through a real user demonstrating the product and sharing his experience. - Brand 10% – Through showcasing the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a text overlay stating “He is literally saving so much time ⏳” while showcasing a man working on a laptop, indicating that he is being efficient by using the app. - 00:02–00:04 00:02–00:04: The man turns to the camera and explains that he is using an AI app that reads aloud whatever is on his screen. He introduces the product and frames its usage. - 00:04–00:06 00:04–00:06: A woman asks him what he is doing, prompted by the man’s use of headphones and laptop, creating a natural curiosity. - 00:06–00:11 00:06–00:11: The man explains that he is listening to his emails and re-emphasizes the app's ability to read aloud whatever is on his screen. - 00:11–00:17 00:11–00:17: The woman asks if the app reads anything, and the man confirms, signaling versatility. - 00:17–00:23 00:17–00:23: The man demonstrates the speed control function. He emphasizes that the app is adaptable to the user's preference. - 00:23–00:33 00:23–00:33: The man shows that the voice can be changed and selects a voice that mimics Snoop Dogg, adding entertainment value and personalization. - 00:33–00:37 00:33–00:37: The woman is impressed and asks what the app is called. The man tells her it’s Speechify and she can get it from the app store. This provides a clear CTA. - 00:37–00:40 00:37–00:40: Screen showing text highlights being read by the app.

# Ad summary This ad promotes the Speechify app, which turns any text into audio. The ad showcases the app's ability to read books, PDFs, articles, and emails aloud. It highlights features like adjustable reading speed and multiple narrator voices. The ad aims to appeal to those who want to consume written content more efficiently. # Brand positioning Speechify is presented as a tool for anyone who wants to consume written content in audio format, positioning itself as an educational and productivity tool for busy individuals. The brand promotes efficiency and accessibility, pushing against traditional reading methods by offering a modern, tech-driven alternative. It aligns with a lifestyle of continuous learning and multitasking, providing a functional solution for maximizing time and knowledge intake. # Product Speechify is an app that turns any text into audio, allowing users to listen to books, PDFs, articles, and emails. It is designed for individuals who want to consume written content more efficiently, especially when multitasking or on the go. Key features include the ability to speed up or slow down the audio, ask questions on the material, and choose from over 150 different narrator voices. The app works not just for books but also PDFs, Articles, and Emails. It addresses the purchase barrier of time constraints by offering a way to learn while doing other activities. # Visual style The ad has a polished UGC aesthetic with a clean and modern feel. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is high, giving it a professional appearance. The visuals are bright and well-lit, with a focus on showcasing the app's interface and features. The pacing is consistent with a BPM of approximately 120, syncing cuts and actions to the voiceover. # Hooks Spoken: 00:00–00:03 Female 1: [Casual] My “standing around” reading hack. Text overlay: 00:00–00:03 my “standing around” reading hack Visual: 00:00–00:02 A woman with blonde hair in a high ponytail stands at a train station. She is wearing blue headphones and a black jacket. The camera is angled up toward her in a selfie style. There is a tiled wall behind her with the station name “Hampstead” on it. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the lack of time to read and consume written content. The ad shows the user saying "my standing around reading hack” implying that reading is difficult when standing or moving. # Value propositions - Turn any text into audio: Efficiently consume content while on the go. - Multiple narrator voices: Customize your listening experience. # Benefits - Consume written content more efficiently - Learn while multitasking - Listen to anything # Features - Turns any text into audio - Adjustable reading speed - Multiple narrator voices - Works with books, PDFs, articles, and emails # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using and demonstrating the Speechify app. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman at a train station. - 00:02–00:03 00:02–00:03 A transition reveals the woman now in a kitchen holding a phone scanning a book. - 00:03–00:06 00:03–00:06 The app is shown reading text from the book, highlighting the text as it goes. - 00:06–00:09 00:06–00:09 The user adjusts the playback speed of the audio. - 00:09–00:14 00:09–00:14 The user asks the app a question about the text and the app provides the answer. - 00:14–00:19 00:14–00:19 The user switches the voice of the narrator. - 00:19–00:24 00:19–00:24 The ad shows the app store page.

# Ad summary A woman shows her coworker an app called Speechify on her computer, which can read anything out loud to you and turns it into an audiobook. The woman explains that Speechify can read her emails, pdfs, and articles and that you can change the voices to different people. The coworker states that this isn't the future; it's now. # Brand positioning The ad positions Speechify as a modern, innovative tool that enhances accessibility and convenience. It simplifies information consumption for people with various needs. The brand pushes against the traditional norm of reading silently by offering an audio alternative. It embraces a functional approach, focusing on performance and user-friendly simplicity, making it an appealing option for anyone seeking to listen to documents on the go. # Product Speechify is presented as an app that transforms any text—emails, PDFs, articles—into audiobooks. It allows users to listen to documents, adjusting the playback speed to suit their preference. The app offers multiple voice options, including celebrity voices like Snoop Dogg, to read the text aloud. It is designed for users seeking a hands-free approach to consuming written content. It addresses the purchase barriers of limited accessibility and time constraints by providing a convenient way to turn documents into audio format, making information easily consumable while multitasking or on the go. # Visual style The ad features a polished, commercial aesthetic with natural lighting and smooth transitions. The editing style includes quick cuts during the demonstration of the app and static shots during the conversation between the two individuals. The production quality is high, giving the ad a professional feel. The pacing is moderate, with consistent cuts that match the rhythm of the dialogue. # Hooks Spoken: Male 1: [Whispering] If it reads it to me? Text overlay: 00:00–00:03: When your coworker asks for way too much 😂 / 00:00–00:01: to Visual: 00:00–00:03: A fair-skinned woman with long dark hair is sitting at a circular wooden table with a laptop, coffee, and phone. She is wearing a light blue top. A brown-skinned man wearing a black baseball cap, light-green knitted shirt, and light blue jeans is standing next to her, pointing at the laptop screen. The setting is an office space with floor-to-ceiling windows and large modern lighting fixtures. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies that individuals may be too busy to read. It conveys this via the opening line, "When your coworker asks for way too much 😂". # Value propositions - Convenient way to consume written content while multitasking - Transforms any text—emails, PDFs, articles—into audiobooks - Offers multiple voice options, including celebrity voices like Snoop Dogg # Benefits - You can listen to any channels - Change the speed - Narrators that sound like real voices - Downloads on the App Store # Features - Turns anything into an audiobook - Upload a file - Take a picture of something - Different voices - Reads emails, PDFs, and articles # Call to action Download it on the App Store # Point of view - Customer 50% – The ad is presented from a customer's perspective, showcasing the Speechify app in action. - Brand 50% – The ad is delivered from the brand perspective by focusing on the unique features of the app. # Storyline - 00:00–00:02 The scene opens with a male coworker bothering his seated coworker while she is trying to work on her laptop. - 00:02–00:03 The male coworker asks the female coworker to show him something. - 00:03–00:18 The woman zooms in on her laptop screen to show her coworker the Speechify app. - 00:18–00:26 The woman continues to show her coworker the Speechify app and some of its features. - 00:27–00:31 The man is amazed that you can upload anything and listen to it. - 00:31–00:39 The woman agrees and explains that it turns anything into an audiobook. - 00:39–00:44 The man is incredulous and says it is the future. - 00:44–00:47 The woman says that it's now, and the man asks what the name of the app is. - 00:47–00:52 The woman states that the app is called Speechify and that it is available on the App Store.

# Ad summary A man is interviewed and asked if he feels he is smarter than the average person. He asks if he'd rather have 20 more IQ points or read faster, and the man says he'd rather read faster so he can earn IQ points. He explains that he breaks even at his business, because he doesn't read enough books. The interviewer introduces Speechify, an app that lets you listen to text at three to four times the speed. # Brand positioning Speechify is presented as an app designed to increase reading speed and comprehension. It allows users to listen to text from any device as if listening to a podcast, thus aiming to solve the problem of time-consuming reading and information absorption. The brand positions itself as a tool for efficiency and productivity, useful for anyone looking to enhance their learning and reading capabilities. By highlighting features like adjustable reading speed and compatibility with various text formats, Speechify aims to be seen as a practical and versatile solution in the realm of educational and productivity apps. The brand adopts a functional and straightforward approach, focusing on the tangible benefits of accelerated learning. # Product Speechify is an application designed to transform text into speech, enabling users to listen to written content at adjustable speeds. The ad explicitly mentions that Speechify allows users to "take text from any device anywhere and listen to it just like you're listening to a podcast." It's implied that the product is for anyone who wants to increase their reading speed and comprehension, especially those who struggle to find the time to read or prefer auditory learning. A key USP is its ability to increase reading speed by "three to four times faster." The product addresses the purchase barrier of time by offering a way to consume written content more efficiently. The app can be used with any type of text, which makes it a convenient tool to listen to books and e-mails. # Visual style The ad has a somewhat polished aesthetic, with clear and well-lit outdoor shots. The editing style includes quick cuts and superimpositions to maintain viewer engagement. The production quality is higher than typical UGC content, suggesting professional camera work and post-production. The pacing is moderate, with cuts timed to coincide with key messaging. The juxtaposition of the men with an image of the phone on the book emphasizes the product features. # Hooks Spoken: 00:00–00:01 [Casual] Do you think you're smarter than the average person? Text overlay: 00:00–00:00 smarter Visual: 00:00–00:02 Two men stand on a gray sidewalk on a sunny day. The man on the left is younger with brown hair and white earbuds. He is wearing a white sweatshirt and gray sweatpants. The man on the right is older with gray hair and is wearing a tan button-down shirt, a white t-shirt, black pants, and a watch. They are standing in front of a cream building with a large glass window. There are gray stone planters and green trees surrounding them. # Funnel stage Middle of funnel (Consideration) # Pain points The interviewee says he doesn't make any money in his business because he doesn't read enough books. Quote: "Because I don't read enough books." # Value propositions - The app lets you listen to anything, not just books, but emails and other forms of text. - Users can read books like three to four times faster. # Benefits - Saves time - Listen to anything # Features - Speechify is an app - Users can take text from any device and listen to it - Users can read three to four times faster # Call to action Download Speechify now. # Point of view - Brand 65% – The brand presents its product with features and benefits. - Customer 35% – The customer is interviewed and is shown to be impressed with the product. # Storyline - 00:00–00:02 A man is interviewing another man on the street. - 00:00–00:02 The interviewer asks if the man is smarter than the average person. The man responds that he is about average. - 00:03–00:07 The interviewer asks if he'd rather have 20 more IQ points or read three times faster. - 00:07–00:12 The man says he'd rather read faster so that he can make more IQ points. - 00:14–00:15 The interviewer asks what he does and how much he makes. - 00:16–00:20 The man says that he started a product, but he makes nothing right now, as he breaks even every month. - 00:20–00:23 The interviewer asks why he is such a loser, and he explains that it's because he doesn't read enough books. - 00:23–00:28 The interviewer asks what if he could read books three times faster using an app. This suggests an implied challenge or problem. - 00:28–00:35 The man responds that would be pretty damn good, and the interviewer introduces Speechify. - 00:35–00:42 The interviewer explains that you can listen to anything, not just books, and the man asks if that includes e-mails. This is a response to the initial product introduction. - 00:42–00:46 The interviewer explains that the app allows you to read books three to four times faster. This is a continuation of the demo from the interviewer. - 00:46–00:47 The man says that sounds pretty legit. He asks what the app is called again. - 00:47–00:49 The interviewer says it is Speechify, and it can be downloaded from the app store. - 00:49–00:53 The Speechify app and its features are shown.

# Ad summary This ad promotes Speechify as a way to unwind at night by listening to audiobooks instead of reading from a screen. The ad shows the Speechify app being used to convert text to audio, customize the voice and speed, and close your eyes to listen and relax before bed. # Brand positioning Speechify is presented as a modern, tech-forward solution to make reading more accessible and less straining on the eyes. The brand caters to individuals seeking convenient ways to consume text content, positioning itself as an alternative to traditional reading. By emphasizing the ease of converting books and PDFs into audio, Speechify aims to occupy a unique space in the market, appealing to those looking for a hands-free and screen-free reading experience. The brand's tone is functional and helpful, focusing on providing an effortless way to enjoy content, aligning with a lifestyle centered around efficiency and well-being. # Product Speechify is an app that converts text to audio, allowing users to listen to books, articles, and PDFs instead of reading them. The app works by uploading text, selecting a natural voice, and adjusting the speed to the user's preference. This eliminates the need to focus on a bright screen, reducing visual strain and promoting a smoother transition into rest. Speechify addresses the issue of prolonged screen exposure at night, which can strain the eyes and delay sleep. It offers a convenient solution for people who want to absorb content through sound. The app targets anyone who wants to read more efficiently, especially before bed, by providing a customizable, screen-free reading experience. # Visual style The ad has a casual, UGC-feel. The video combines quick cuts with static shots, creating a fast-paced flow. The production quality feels like a hybrid between UGC and a polished commercial. The use of split-screen early on helps to highlight the contrast between reading and listening. The pacing is consistent, with a moderate number of cuts per minute. Visuals are timed to voiceover lines. # Hooks Spoken: 00:00–00:02 Reading before bed is a common way to unwind, Text overlay: 00:00–00:01 BEFORE / 00:01–00:02 WAY TO Visual: 00:00–00:02 The video opens with a split-screen. In both frames, a young adult white female with long blonde hair wearing plaid pajamas lies in bed against a white pillow, reading a book titled "It Ends With Us" by Colleen Hoover. She has a neutral expression. The background consists of a plain white wall with a modern green wall lamp. # Funnel stage Middle of funnel (Consideration) # Pain points Prolonged screen exposure at night can strain the eyes and delay sleep. # Value propositions - Convert any book, article, or PDF into audio - makes all written content accessible for listening. - Adjust the speed to your preference - personalized listening experience. - Less visual strain and a smoother transition into rest - facilitates relaxation and promotes better sleep. # Benefits - Helps you to unwind - Reduces visual strain - Promotes a smoother transition into rest # Features - Converts any book, article, or PDF into audio - Allows you to upload text - Offers a selection of natural voices - Adjustable speed settings # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is framed from the perspective of a user promoting a convenient method of listening to content. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman reading a book in bed to unwind. This sets up the common practice of reading before bed. - 00:02–00:05 00:02–00:05 The scene transitions to the same woman using her phone in bed, with the voiceover explaining that prolonged screen exposure at night can strain the eyes. This identifies a problem with a common behavior. - 00:05–00:08 00:05–00:08 The ad introduces listening as an alternative, presenting Speechify as a solution to the problem of screen exposure. - 00:08–00:12 00:08–00:12 The ad demonstrates Speechify's capabilities, showing how any book, article, or PDF can be converted into audio. This illustrates the product's core functionality. - 00:12–00:16 00:12–00:16 The ad provides a tutorial on how to use Speechify: upload text, select a natural voice, and adjust the speed. This explains the user experience in simple steps. - 00:16–00:21 00:16–00:21 The ad shows the woman using Speechify while lying in bed with her eyes closed, highlighting the benefit of reducing visual strain and enabling a smoother transition into rest. This emphasizes the desired outcome. - 00:21–00:25 00:21–00:25 The voiceover reiterates the benefits, stating that Speechify results in less visual strain and a smoother transition into rest. This summarizes the product's value. - 00:25–00:29 00:25–00:29 The ad concludes with a screen displaying the Speechify logo and tagline, "Listen To Anything." This reinforces the brand and its core promise.

# Ad summary The ad features a man interviewing another man on the street with the question of why he doesn't make any money from his new product. The ad presenter offers a solution by asking if he would like to read books three times faster by just using an app. The ad then goes on to show the app and its features before calling for the user to download the app. # Brand positioning Speechify is presented as an innovative mobile application designed to make consuming textual content more efficient and accessible. The brand positions itself as a solution for individuals seeking to overcome reading barriers and maximize their productivity. It is implied that Speechify is competing with traditional methods of reading and aims to offer a functional and practical alternative, making it stand out for its performance and simplicity. The brand aligns with a lifestyle of self-improvement, efficiency, and staying informed, appealing to those who value time and learning. # Product Speechify is portrayed as a mobile application that converts text into speech, allowing users to listen to any form of written content. The product is for individuals who wish to consume books and other types of text more efficiently. The ad explicitly mentions the product can take any text from any device anywhere, and allow you to listen to it just like you are listening to a podcast. A USP is that Speechify can read text three to four times faster than normal reading. The product addresses the barrier of time constraints and reading difficulties, while showcasing a solution to make books and text more accessible to a wider audience. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and outdoor setting. The editing is straightforward with simple cuts. The production quality appears to be a hybrid of polished and raw, lending a friendly and accessible tone. The pacing is moderate, with cuts timed to the rhythm of the dialogue. # Hooks Spoken: Do you think you're smarter than the average person? Text overlay: Why is he such a loser? / smarter / average Visual: 00:00–00:02 Two men stand on a sidewalk, facing each other. The man on the left is younger, with short brown hair, wearing a white sweatshirt, grey pants, and white sneakers. He has earphones in. The man on the right is older with gray hair, wearing a tan collared shirt and black pants and white sneakers. He is gesturing with his right hand. The background includes a building, trees, and an outdoor structure. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is not reading enough books. # Value propositions - The ad presents Speechify as a productivity tool that can make you smarter by increasing the speed you read books and other text based content. - Implies that reading equals knowledge and intelligence, framing Speechify as a shortcut to self-improvement. # Benefits - Read books faster. - Saves time. # Features - Speechify converts text to speech. - Can take text from any device, anywhere. - Reads text like a podcast. # Call to action Download Speechify now. # Point of view - Brand 50% – The official voice of the brand is used to promote the app's ability to help users read faster. - Customer 50% – The customer expresses interest and enthusiasm in reading faster and using the app. # Storyline - 00:00–00:07 A man asks another man if he would rather have 20 IQ points or read three times faster. - 00:07–00:13 The interviewee states it is probably the same thing and that he would prefer to read faster so that he can gain 20 IQ points. - 00:14–00:20 The man asks the other what he does, how much he makes, to which the other replies he just started a product, but only breaks even. - 00:20–00:23 The man asks why the other is such a loser, to which he responds, “because I don’t read enough books.” - 00:23–00:27 The interviewer says that he can read three times faster with an app. - 00:27–00:28 The other man says that would be pretty good. - 00:28–00:35 The interviewer states that the app is called Speechify, and shows him that it can be used to listen to any text, anywhere. - 00:35–00:43 The interviewer shows a demonstration of the app with another woman highlighting text on her phone. - 00:43–00:46 The interviewee notes that the app must save a lot of time, and the interviewer agrees and states you can read books three to four times faster. - 00:46–00:49 The interviewee is impressed and asks the name again. The interviewer states Speechify, and that it can be downloaded from the app store. - 00:49–00:53 The screen shows Speechify app graphics.

# Ad summary This ad promotes Speechify, a mobile app that allows users to read text, PDFs, articles, emails, and other text using speech. The ad opens with a close up shot of a sad looking book and audio indicating it is lonely and wants to be read, then shows the app scanning a physical book and demonstrating its ability to read aloud. # Brand positioning Speechify is presented as a modern and accessible solution to reading, catering to busy individuals who struggle to find time to read physical books. The brand embraces technology to overcome this, positioning itself as a personal reader that fits into the user's lifestyle. By allowing users to listen to books, articles, PDFs, and emails on the go, Speechify presents itself as innovative and adaptable to a wide range of content formats. The brand is functional and practical, offering a way to consume content while multitasking or relaxing. The branding also incorporates celebrity voices to convey the app’s modern and fun features. # Product Speechify is an app that allows users to listen to books, PDFs, articles, emails, and any text they choose by taking a photo of the text using their phone. The app scans the physical text, then reads it back to the user, effectively turning any printed content into an audiobook. It’s promoted as a personal reader, not just an audiobook, that solves the problem of being too busy to read. Features include the ability to speed up or slow down the reading, change the narrator to one of over 150 voices, and the ability to use the app with any type of text. The ad addresses the barrier of time and inability to read physical books by offering a convenient alternative. The ad language invites viewers to “listen to anything.” # Visual style The ad has a clean, modern aesthetic. Editing is primarily static shots with clear, direct visuals. The production quality is a blend of animated book cover and real-life interactions, giving it a unique hybrid feel. The pacing is moderate. Audio and visuals are synced in the demo portion of the ad. # Hooks Spoken: 00:00–00:02: I know you're busy, Text overlay: 00:00–00:01: Stop reading like it's 1995 Visual: 00:00–00:09: Close-up shot of a lavender book with cartoon facial features (sad eyes, mouth slightly open). The book is standing against a light-colored wall. A lit candle, lotion bottles, and a small jar of cream are on the shelf in front of the book. The scene is warmly lit, with the candle providing the main light source. # Funnel stage Middle of funnel (Consideration) # Pain points The most central pain point is being too busy to read. The ad presents a book that is neglected and has been waiting for two years to be read, suggesting that the viewer struggles to find the time for reading. # Value propositions - Turns reading into a hands-free and time-efficient activity - Scan and listen to any text # Benefits - A PERSONAL READER - Speechify will read me while you relaxing # Features - Scan physical text with phone - Speed up, slow down - Change narrator - 150+ voices - Listen to anything # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a potential user discovering and demonstrating the app's features and benefits. # Storyline - 00:00–00:09 00:00–00:09: The ad begins with a close-up of a cartoon book cover with a sad expression. A voice says, “I know you’re busy, but I’ve been waiting two years. Just take a picture of me. Speechify will read me while you’re relaxing.” This moment introduces the pain point of not having time to read and positions the book as being neglected. - 00:09–00:12 00:09–00:12: The shot changes to a person holding an iPhone and taking a photo of a real book. This shows how easy it is to scan a book into the Speechify app, suggesting a solution to the book’s earlier distress. - 00:12–00:22 00:12–00:22: The person is then shown interacting with the Speechify app on their phone. They select text and adjust the reading speed. The narrator explains that this app is a personal reader not an audiobook, implying that it is versatile and customizable. The text overlay says, “speed up, slow down.” This highlights one of the app’s features. - 00:22–00:33 00:22–00:33: The ad continues demonstrating Speechify’s features, as the person changes the narrator voice within the app. Text overlay reads, “change narrator,” “choose from 150+ voices,” and “not just for books: PDFs, Articles, Emails, ANYTHING.” The functionality and versatile use cases shown build upon the solution and emphasize Speechify's benefits.

# Ad summary This ad promotes Speechify, an app that uses AI to read aloud any type of text. The ad features a woman in various locations using the Speechify app to listen to a book on her phone. She highlights the ability to control the reading speed and choose from 150+ voices. The woman in the ad explains that Speechify can be used for books, PDFs, articles, and emails. # Brand positioning Speechify is presented as an innovative app that uses AI technology to transform written text into high-quality audio. The brand positions itself as a solution for anyone who wants to consume written content more efficiently, regardless of the format. Speechify is designed to be personalized, offering customizable listening experiences that challenge traditional audiobooks. Speechify aligns with a lifestyle of continuous learning and productivity, making it appealing to users who value accessibility, convenience, and control in their content consumption habits. # Product Speechify is an AI-powered app that reads text aloud. The app allows users to listen to books, PDFs, articles, emails, and more. Users can listen on the go and conveniently speed up or slow down the narration as needed. Speechify offers over 150+ voices to choose from, allowing users to personalize their listening experience. It is not just for books and can be used to listen to PDFs, articles, emails, or anything else. # Visual style The ad has a UGC feel with static shots and direct cuts. The production quality is clean but not overly polished, and the pacing is steady to match the tone. # Hooks Spoken: 00:04–00:05 Female 1: When you live in your car, you have to keep things simple. Text overlay: this app changed my life Visual: 00:04–00:05: Two hands with manicured nails hold a phone over the book. The Speechify app is displayed on the screen. The user taps on the app interface, highlighting sections of the text. The backdrop features a kitchen with white cabinets and stainless steel appliances. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the difficulty of finding time to read and keep up with different types of written content. The solution is the Speechify app, which allows users to listen to books, PDFs, articles, and emails, addressing the user's need for a versatile content consumption method. # Value propositions - Personalized listening experience with over 150+ voices - Ability to listen to any type of content (PDFs, articles, emails, anything) - Adjustable speed: Listen to content at your own pace. # Benefits - Can be used for books, PDFs, articles, emails, or anything else - Listen to anything # Features - Over 150+ voices - Adjustable speed # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer of the brand, as indicated by the first-person narration and informal tone. # Storyline - 00:00–00:03 The ad begins with a woman standing at a train station, implying that she's using the Speechify app while waiting. This establishes the convenience of using the app during idle moments. - 00:03–00:04 The ad transitions to a scene where the woman is in a kitchen holding a book and a phone, with text overlay stating, "This app changed my life." The message conveyed is that the product has had a significant, positive impact on the user's life. - 00:04–00:06 She demonstrates the app’s interface on her phone, highlighting text and selecting options, with text overlays pointing out that the product is "not an audiobook, it's a PERSONAL READER". - 00:06–00:10 She demonstrates the speed control feature. The text overlay reads "speed up, slow down" to illustrate the feature. - 00:10–00:15 She highlights that the user can "change narrator" by selecting from "150+ voices". This further emphasizes the personalized user experience that the app offers. - 00:15–00:25 She reiterates the diversity of content that can be read on the app with text overlay, stating, "not just for books: PDFs, articles, emails, ANYTHING", further broadening the use cases and appealing to a wider audience.

# Ad summary This ad promotes Speechify, an app that allows users to take a picture of books, PDFs, articles, or anything else with text, and listen to it read aloud with various narration options. # Brand positioning Speechify is presented as a modern solution to outdated reading habits. The brand aims to revolutionize how people consume written content by offering a convenient and personalized audio experience. Positioning itself as a forward-thinking, tech-savvy brand, Speechify wants to make reading more accessible and integrated into modern lifestyles, in contrast to traditional, time-consuming methods. # Product Speechify is an app that converts any text into audio. It allows users to scan books, PDFs, articles, emails, or any written material and listen to it being read aloud. The app offers customization options like adjusting the playback speed and selecting from over 150 different voices for narration. The USP lies in its versatility—it's not just for books but anything with text. Speechify addresses barriers like lack of time or difficulty focusing, offering a way to 'read' while doing other things, making learning and consuming information more efficient. # Visual style The ad has a clean, modern aesthetic. It appears to be a hybrid of UGC and polished commercial styles, giving it a relatable yet professional feel. The editing style includes quick cuts and static shots, timed with the music. The production quality is high, which supports the brand's intention of being user-friendly and reliable. # Hooks Spoken: 00:00–00:07 You promised we'd change your life and then you ghosted me. Take a picture of me. Speechify reads me while you live your life. Text overlay: 00:00–00:07 Stop reading like it's 1995 / 00:00–00:04 PROMISED / 00:00–00:04 LIFE. / 00:00–00:04 YOU / 00:00–00:04 ME. / 00:04–00:07 SPEECHIFY / 00:04–00:07 WHILE / 00:04–00:07 LIFE. Visual: 00:00–00:04: A sad book is seen on a desk. In the background is a calendar with "Monday" circled, a notepad with a pencil and highlighter, and a plant. / 00:04–00:07: The sad book is seen on a desk. In the background is a calendar with "Monday" circled, a notepad with a pencil and highlighter, and a plant. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is the time and effort required to read traditional books. # Value propositions - Listen to anything with 150+ voices # Benefits - The app will change your life - Speechify reads me while you live your life # Features - Listen To Anything - 150+ voices - Personal reader - PDFs Articles Emails ANYTHING # Call to action None used. # Social proof - "this app will change your life" – Female 1 (Customer) # Point of view - Customer 50% – This POV is communicated through the woman using the app and giving the testimonial. - Brand 50% – The official voice of the brand is communicated through voiceover and text overlays. # Storyline - 00:00–00:04 The ad opens with a close-up shot of a sad-looking book with a facial expression, sitting on a desk with a calendar marked "Monday". - 00:00–00:04 The book speaks, lamenting that the user had promised to change his/her life, but then abandoned it. - 00:04–00:07 The book then introduces the product: Speechify. It explains what the app does and how it can allow you to live your life while the app reads to you. - 00:07–00:08 The ad cuts to a different scene in a kitchen, and we see the Speechify app being used to scan the pages of a book. This offers a quick product demo. - 00:08–00:13 The ad cuts to a testimonial from a woman who says that the app has changed her life. She selects a passage and allows the app to begin reading it. - 00:13–00:16 The ad continues to show the app features. A woman demonstrates how she can change the reading speed. - 00:16–00:21 The woman then changes the narrator. This offers a continuation of the product demo. - 00:21–00:27 The ad continues to show that Speechify can be used for more than books. The voiceover explains that it can be used to read PDFs, articles, emails, or anything with text. - 00:27–00:30 The narrator then repeats the value proposition of the app: It lets you listen to anything.

# Ad summary This ad features a woman showing a man the features of Speechify. She demonstrates that you can upload any document and have it read to you in a variety of voices. The man is so impressed he states that this is the future, but the woman corrects him, stating that it is now. # Brand positioning Speechify is presented as a versatile tool designed to make content accessible and consumable through audio. The brand positions itself as innovative, practical, and user-friendly, turning any text into an audiobook. It aims to occupy a space in the consumer's mind as a productivity and accessibility enhancer. Speechify aligns with a lifestyle that values efficiency, learning, and multitasking, appealing to individuals who want to make the most of their time by listening to content on the go. It pushes against the traditional norm of needing to visually read documents, presenting an audio alternative. The brand positioning is functional, emphasizing the practicality and simplicity of converting text to speech. # Product Speechify is an application that converts any uploaded text—including emails, PDFs, and articles—into audio, allowing users to listen to them. The product is for anyone who wants to consume written content more efficiently, such as busy professionals, students, or those with reading difficulties. Explicit features include the ability to play any document, listen to various channels, adjust the playback speed, and choose from multiple voices, including celebrity voices like Snoop Dogg. A USP is that it turns anything into an audiobook. The product addresses the purchase barriers of time and accessibility by offering a way to consume content while multitasking or for those who prefer auditory learning. The ad tells viewers that Speechify is worth trying because it makes information more accessible and easier to consume, regardless of the format or content. # Visual style The ad's aesthetic is clean and modern, with a polished but approachable feel. The editing style consists of mostly static shots and smooth transitions, which contributes to a professional look. The production quality is high, suggesting a well-produced commercial rather than UGC, which adds credibility to the product demonstration. There aren’t specific visual motifs. The pacing is consistent, with a moderate tempo that matches the conversational tone. The audio and visual elements sync, with voiceover lines timed to product actions, making the demonstration clear and engaging. # Hooks Spoken: 00:00–00:01 Male 1: You read your emails or you listen to it? Text overlay: 00:00–00:01 to Visual: 00:00–00:02 A medium, eye-level shot inside an office. A woman with long brown hair in a ponytail wearing a light blue shirt sits at a round table working on a MacBook. A man with dark skin, wearing a light-colored patterned sweater, jeans, and a black baseball cap stands next to the table. # Funnel stage Middle of funnel (Consideration) # Pain points Many people struggle to find the time to read through all their documents or emails. This ad clearly implies that it is hard to find time to read. # Value propositions - Turns anything into an audiobook # Benefits - Narrators that sound like real voices # Features - Play - Listen to any channel - Change the speed - Pick from all these different voices - Upload anything - Turns anything into an audiobook - Upload a file - Take a picture of something # Call to action Download it on the App Store # Point of view - Customer 90% – The woman in the ad is demonstrating the product. - Brand 10% – The end of the ad shows the name of the app. # Storyline - 00:00–00:02 00:00–00:02 The man asks the woman if she reads her emails or listens to them, implying she listens. She confirms. He asks her to show him. - 00:02–00:06 00:02–00:06 The woman turns to her laptop screen to show that she can press play to listen to any channel, conveying that Speechify is easy to use. - 00:06–00:18 00:06–00:18 The woman shows features for changing the speed and picking different voices, even Snoop Dogg, demonstrating the breadth of functionalities Speechify offers. - 00:18–00:26 00:18–00:26 The woman highlights the feature that she can upload anything, demonstrating the range of compatibility with multiple document types, showing that any content is accessible through Speechify. - 00:27–00:32 00:27–00:32 The man is impressed. He summarizes the features. The woman agrees. - 00:32–00:39 00:32–00:39 The woman explains features for uploading any file. The man is impressed and it builds excitement by showcasing the versatility of the app. - 00:40–00:43 00:40–00:43 The man states this is the future. The woman corrects him, saying it is now. This adds immediacy and relevance, urging viewers to act now instead of waiting for a future benefit. - 00:44–00:52 00:44–00:52 The man asks what the app is called. The woman identifies it and where to download it. This serves as a direct call to action, concluding the ad with clear instructions on how to get the product.

# Ad summary This ad showcases the Speechify app, which uses AI to read any text aloud. It highlights the app's ability to scan physical books, speed up or slow down the reading, change the narrator's voice, and use PDFs, articles, emails, or anything else. # Brand positioning Speechify is positioned as a modern solution to outdated reading habits, offering a convenient and versatile way to consume written content. The brand promotes inclusivity by enabling access to reading materials for individuals with dyslexia or other reading difficulties, aligning with values of accessibility and innovation. Speechify goes against traditional reading norms, instead offering convenience and on-the-go consumption through AI technology. The brand is functional, promising to make reading more accessible and adaptable to the user's needs. # Product Speechify is an AI-powered app that converts text into speech, allowing users to listen to books, documents, articles, emails, and other written content instead of reading them. It works by scanning physical text with a phone camera, then using AI to read the text aloud. The app offers multiple features, including adjustable reading speed, a variety of narrator voices, and compatibility with various file formats like PDFs and articles. The app claims to be more than just an audiobook, as it can be a personal reader for any type of text. Speechify helps to remove the barrier of having to read physically, offering an alternative for those who may have reading difficulties or prefer to listen while multitasking. The ad suggests that Speechify will "change your life" by making any form of text easily accessible through audio. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel. The editing style combines quick cuts with static shots, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is relatively high-end, with clear visuals and professional graphics. The aesthetic incorporates bright lighting, modern fonts, and seamless transitions. The pacing is quick, with cuts synchronized to the music and voiceover lines, enhancing the overall impact. # Hooks Spoken: 00:00–00:03 You didn't buy me to match your decor, you bought me to read me. Text overlay: 00:00–00:07 Stop reading like it's 1995 / 00:00–00:03 DIDN'T / 00:01–00:03 YOUR DECOR. / 00:02–00:03 BOUGHT ME Visual: 00:00–00:07 A close-up shot features a bookshelf filled with books of various colors. In the center is a purple book with a cartoon face expressing a sad or bored emotion. The background is softly lit, with a candle and a small plant visible on the shelf above. The camera is static, focusing on the book's face as it 'speaks'. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the underutilization of physical books, which are often bought and displayed but not read. The ad signals this frustration through the anthropomorphic book lamenting being bought for decor: "You didn't buy me to match your decor, you bought me to read me." # Value propositions - Stop reading like it's 1995: Modern solution to outdated reading habits - Change your life: Transform how you access and consume any type of text # Benefits - Convenient reading experience - Versatile use with different file formats - Personalized reading with custom speed and voices - Accessible reading for people with reading difficulties # Features - Scan physical books - Adjust reading speed - Change narrator's voice - Use PDFs, articles, emails, or anything else # Call to action None used. # Social proof - "The shape of corgis is pretty damn irritating... Anytime I see one, I can't help but feel like it's a cosmic mistake walking around on four legs." - Narrator (Voiceover) - "The man's grin stretches, and I half expect his face to split open as if it can't quite contain all his teeth. There's a bounce to his step that reminds me of something who's far too eager to please." - Narrator (Voiceover) # Point of view - Brand 70% – The majority of the ad is from the brand's perspective, as demonstrated through the use of on-screen text and product demos. - Customer 30% – The customer POV is communicated through the depiction of a person interacting with the app on a phone. # Storyline - 00:00–00:07 00:00–00:07 The ad starts with a purple, anthropomorphic book on a shelf, complaining about being bought as decor instead of being read. This sets up the problem of traditional books being underutilized. - 00:07–00:12 00:07–00:12 The next shot features a woman taking a picture of a book with her phone, which transitions to the Speechify app scanning the text. This introduces the solution: using Speechify to convert text to speech. - 00:12–00:22 00:12–00:22 The woman demonstrates how to use the app with a physical book in the background, highlighting the app's key features like adjusting reading speed and changing the narrator's voice. This showcases the app’s functionality and user-friendliness. - 00:22–00:28 00:22–00:28 The ad shows how Speechify can be used with PDFs, articles, and emails, before reiterating the brand name and call to action. This broadens the appeal by demonstrating the app’s versatility and urging viewers to try it. - 00:28–00:32 00:28–00:32 The last frame reiterates the app's key value proposition: easy and accessible reading through AI. This is the final persuasion point.

# Ad summary This ad showcases how the Speechify app can double your income by allowing you to listen to text just like you would listen to a podcast. It demonstrates the app's ability to convert any text from any device into speech, adjust playback speed, choose from various voices, and use with various text types such as PDFs, emails, and articles. # Brand positioning Speechify is presented as an innovative app designed to boost productivity and enhance learning by transforming text into high-quality audio. The brand caters to individuals who want to maximize their time, learn more efficiently, or consume written content in an auditory format. It positions itself as a tool that seamlessly integrates into users' daily routines, enabling them to listen to any text from any device, anywhere. The brand aligns with a lifestyle that values efficiency, continuous learning, and accessibility, while pushing against the traditional norms of reading by offering an alternative, hands-free approach to consuming information. The brand focuses on the functional benefits of increased productivity and enhanced learning, making it a practical solution for busy individuals seeking to optimize their time and expand their knowledge. # Product The Speechify app is a tool designed to convert text into speech, allowing users to listen to written content from any device, anywhere. It is ideal for individuals looking to increase their productivity by consuming articles, books, and other forms of text in an auditory format. The app features the ability to adjust playback speed, choose from over 150 voices, and works seamlessly with various text types such as PDFs, emails, and articles. Its USPs include its versatility in handling different types of text, its accessibility across multiple devices, and its customizable listening experience. The ad emphasizes that Speechify addresses the common purchase barrier of time constraints by enabling users to listen to content on-the-go, thus transforming passive moments into productive learning opportunities. The app is presented as a way to listen to anything, anywhere, making it a valuable tool for anyone seeking to maximize their learning potential. # Visual style The ad combines a casual, UGC-style interview with polished app demos. The editing style blends quick cuts in the app demonstration with static shots during the interview. The production quality is hybrid, with a natural outdoor setting for the interview and professional screen recordings for the app showcase. The ad has a consistent pacing that balances personal interaction with concise feature overviews, maintaining a quick rhythm. Text, and product actions are timed to voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:01 What skill would double your income? Text overlay: 00:00–00:01 The secret skill to double income 🤔 Visual: 00:00–00:07 Two men stand outside on a paved walkway, framed at eye level with a medium shot. The man on the left is younger, wearing a light grey sweatshirt, dark pants, and white sneakers. He holds a water bottle and has earphones in. The man on the right is older, with grey hair, wearing a light beige button-up shirt, black pants, and white sneakers. They are facing each other and talking, with trees and a modern building in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of limited time for reading and learning, implying that many people struggle to keep up with the amount of information they need or want to consume because they don't have enough time to read it all. This struggle is signaled via the promise of a 'cheat code'. # Value propositions - Double your income by learning on-the-go (tying income to increased productivity and learning) - Listen to anything, anywhere (tying accessibility to ease of use) - Transform passive moments into productive learning opportunities (tying the app's function to better use of your time) # Benefits - Listen to text like a podcast - Increase productivity - Transform passive moments into productive learning opportunities # Features - Converts text to speech - Works on any device - Works with any text, including PDFs, emails, and articles - Offers 150+ voices to choose from - Adjustable playback speed # Call to action Download Speechify now. # Social proof - 500K+ 5-star Reviews (On-screen text overlay) - App of The Day (On-screen text overlay) - 50M+ Users (On-screen text overlay) # Point of view - Brand 50% – The official voice of the brand demonstrates features and delivers persuasive claims. - Customer 50% – A brief interview format is used to introduce the concept. # Storyline - 00:00–00:01 00:00–00:01 What skill would double your income? - 00:01–00:06 00:01–00:06 This opens with a man interviewing another man about how to double income, setting the stage for a discussion about productivity and learning. The tone is inquisitive and casual. The interviewer's perspective is that of a mentor, seeking knowledge from the interviewee. - 00:06–00:07 00:06–00:07 Oh yeah, cool. Can I show you a cheat code? - 00:07–00:08 00:07–00:08 This beat builds on the previous one by introducing a "cheat code," piquing the interviewee's curiosity and transitioning into the product demonstration. The tone is playful and intriguing. The interviewer is now positioning himself as a tech-savvy guide, eager to share a productivity hack. - 00:09–00:15 00:09–00:15 So this is an app called Speechify and you can take text from any device, anywhere, and listen to it just like you're listening to a podcast. Check it out. - 00:15–00:34 00:15–00:34 From the Brand's POV, the tone shifts to an informative and persuasive approach as the app's functionality is displayed via screen-recorded app demos. The ad demonstrates key features to persuade viewers that the app is useful by showing that the app can highlight audio books, speed up or slow down, choose from voices, and use various forms of text such as PDFs, Emails, articles and anything. - 00:34–00:38 00:34–00:38 From the Brand's POV, the ad uses social proof (500K+ 5-star reviews) and uses an explicit CTA to "Download Speechify Now".

# Ad summary This ad shows the power of the Speechify app by having two colleagues talking about how Tiffany got promoted. Tiffany downloaded the Speechify app and can listen to emails, articles, and pdfs and is four times faster. # Brand positioning Speechify is presented as a productivity tool that can revolutionize how users consume written information. The ad positions the brand as a solution for individuals looking to improve their productivity. It aligns with values of efficiency, convenience, and accessibility. # Product Speechify is an app designed to enhance productivity by enabling users to listen to various forms of content, including emails, articles, and PDFs, instead of reading them. It allows users to upload content or take pictures of text, which the app then reads aloud. The app is available on the App Store and also accessible on a phone. The unique selling proposition is its ability to expedite reading by up to four times faster. By converting text into speech, Speechify addresses the barrier of time constraints and reading fatigue, making it worth trying for anyone looking to optimize their information consumption. # Visual style The ad has a polished aesthetic with bright, natural lighting and smooth transitions. The production quality is high, lending a professional feel that aims to resonate with a productivity-focused audience. There are quick cuts, the cuts sync with audio and music. # Hooks Spoken: Female 1: Did you guys hear what Tiffany did to get promoted? Text overlay: 00:00–00:15 / Nobody could figure out how Tiffany got promoted 😂 Visual: 00:00–00:03 A medium shot of two women at a wooden table, laptops open in front of them. Woman 1 on the left is fair-skinned with blonde hair in a bun, wearing glasses and a white t-shirt. Woman 2 on the right is tan-skinned with long dark hair pulled back, wearing glasses and a white off-the-shoulder shirt. They are in a modern office space with glass walls and other people working in the background. A large white orb light fixture hangs above the table. The camera is stationary and slightly low-angle, focusing on the laptops and the women. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is the desire to improve productivity by efficiently consuming written information. # Value propositions - You can listen to your emails, articles, PDFs, literally anything - This will speed it up like four times faster # Benefits - Four times faster # Features - Speechify app - Listen to your emails, articles, PDFs, literally anything - Upload it or you can even take a picture of something on your phone and it'll read it to you # Call to action None used. # Social proof - "This is crazy, this would completely change my life" – Female 2 (Coworker) # Point of view - Customer 100% – The ad is told from the perspective of coworkers. # Storyline - 00:00–00:02 Two colleagues sit at a table with their laptops open, discussing Tiffany's recent promotion. The speaker is trying to generate interest and suspense. The audience experiences the story from the coworkers. The tone is casual, like a gossip. This moment opens the narrative by setting up a mystery. - 00:04–00:08 The colleague says they knew she was doing something suspicious. The speaker is being gossipy and trying to create a sense of drama. The audience experiences the story from the coworkers. The tone is playful and teasing. This moment builds on the initial mystery. - 00:11–00:21 The colleague reveals that Tiffany was using Speechify, an app that reads text aloud. The speaker is acting as an enthusiastic user of the app. The audience experiences the story from the coworker. The tone is informative. This moment introduces the solution to the mystery. - 00:23–00:35 The colleague demonstrates Speechify’s features, including the ability to read text aloud, choose from hundreds of narrators, and adjust the reading speed. The speaker is acting as an enthusiastic user of the app. The audience experiences the story from the coworker. The tone is informative. This moment highlights the benefits of the app. - 00:37–00:44 The colleague lists the types of content that Speechify can read, such as emails, articles, and PDFs, and mentions that users can upload content or take pictures of text. The speaker is acting as an enthusiastic user of the app. The audience experiences the story from the coworker. The tone is informative. This moment underscores the app's versatility. - 00:44–00:51 The second colleague expresses amazement and asks if the app is available on the App Store. The speaker is acting as someone impressed. The audience experiences the story from the coworkers. The tone is surprised and excited. This moment reinforces the app's value and accessibility. - 00:51–00:56 The first colleague confirms its availability on the App Store and demonstrates the app on her phone. The speaker is acting as an enthusiastic user of the app. The audience experiences the story from the coworker. The tone is informative. This moment provides a final demonstration of the app's functionality. - 00:57–00:59 The second colleague says using the app would completely change her life. The speaker is acting as someone who wants the app. The audience experiences the story from the coworkers. The tone is excited. This moment provides a testimonial.

# Ad summary This ad promotes Speechify, an AI assistant that turns text into audio. The ad begins with a voiceover from a sad-looking mindfulness book, emphasizing its desire to be read, not used as a coaster. It transitions to demonstrating how Speechify can scan books and read them aloud, offering features like adjustable playback speed, customizable narrator voices, and the ability to ask questions about the material. The ad closes with a screen of the app’s store listing and a call to action, 'Listen To Anything'. # Brand positioning Speechify presents itself as an AI-powered voice assistant, not just for books but also for various text formats like PDFs, articles, and emails. The brand is positioning themselves as a modern reading companion that helps people consume written content faster and more efficiently. It pushes against traditional reading methods by offering audio format so that the user can relax and listen. The brand takes a functional and efficient approach. # Product Speechify is an AI-powered voice assistant designed to convert any text into speech. The product can be used on books by scanning them with a phone, or by uploading PDFs, articles, and emails. The product features include adjustable playback speeds, customizable narrator voices (offering 150+ voices), and the ability to ask questions about the material. It addresses the pain point of finding time to read and offers a solution to listen to text while multitasking. The ad emphasizes that Speechify can 'turn anything into audio.' # Visual style The ad has a modern, polished feel. The editing style uses quick cuts to transition between different features of the app. The production quality is high, giving it a commercial feel, which supports the intended tone of efficiency and innovation. The pacing is fast and the cuts are synced to the spoken text. # Hooks Spoken: 00:00–00:08 You bought me to relax after work, not to protect your table from coffee rings. Just take a picture of me, and Speechify will read me to you while you sip. Text overlay: 00:00–00:08 Stop reading like it's 1995 / 00:00–00:04 ME TO / 00:01–00:05 WORK, / 00:02–00:06 YOUR / 00:03–00:07 COFFEE / 00:03–00:08 RINGS. Visual: 00:00–00:08 Top-down shot of a light wooden desk. A white mug full of dark coffee sits on top of a light-blue hardcover 'Mindfulness' book with a cartoon face. The face has downcast eyes and a slight frown. The book appears brand new. # Funnel stage Middle of funnel (Consideration) # Pain points The problem addressed in the ad is the user's desire to read more, but often lacking the time. This is shown when the book states, 'You bought me to relax after work, not to protect your table from coffee rings.' # Value propositions - Turns anything into audio, allowing for accessible and flexible content consumption. - Offers 150+ voices to choose from, allowing for a more personalized and engaging experience. # Benefits - The app will change your life - Listen to anything - Ability to read PDFs, Articles, Emails # Features - Turn anything into audio - Speed up, slow down - Ask questions on the material - Choose from 150+ voices # Call to action Listen To Anything # Social proof - None used # Point of view - Customer 80% – The customer POV is conveyed through the presenter showing herself using the app and highlighting its features. - Brand 20% – The brand POV is shown through the AI book’s voiceover, communicating the value proposition of listening to content instead of reading. # Storyline - 00:00–00:08 00:00–00:08 The ad opens with a shot of a mindfulness book with a sad face on the cover. A voiceover from the book expresses its disappointment at being used as a coaster, saying it wants to be read while the owner sips their coffee. - 00:08–00:10 00:08–00:10 The scene changes to a hand placing a phone over a book. Text overlay says, 'this app will change your life', setting up a transition from traditional reading to using the Speechify app. - 00:10–00:15 00:10–00:15 The app scans the book’s text and starts reading it out loud. The phone's screen is manipulated to show the speed being adjusted. - 00:15–00:20 00:15–00:20 The app is used to ask questions about the text. This reinforces the app’s interactive capabilities. - 00:20–00:25 00:20–00:25 A hand interacts with the app, demonstrating how to change the narrator. This emphasizes the apps customizability. - 00:26–00:29 00:26–00:29 The ad finishes on a screen of the app's store listing with the tagline, 'Listen To Anything'.

# Ad summary This ad demonstrates the Speecheify app which allows you to take a photo of any text and have it read aloud. The ad shows a woman taking a photo of a book and the app reading it to her. It also highlights other features of the app, such as being able to change the narrator and speed up or slow down the reading speed. # Brand positioning The ad presents Speecheify as a user-friendly and highly functional app that caters to a wide variety of users who want to listen to written content. The brand is implied to stand against the limitations of traditional audiobooks by offering users the ability to transform any text into audio. The brand promotes a functional and practical approach by streamlining the process of converting written text into audio for on-the-go listening. # Product The ad showcases Speecheify, an app that transforms text into audio. The app allows users to take a photo of any text, such as from a book, and then reads it aloud. The app can be used to listen to PDFs, articles, emails, and other types of text. The app features the ability to speed up or slow down the reading speed, as well as change the narrator, with 150+ voices to choose from. The ad directly addresses the barrier of limited audiobook availability by giving users access to the audio version of any text they choose. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the app's functionality. The editing style is quick with many cuts. The production quality is a hybrid of UGC and polished commercial with a cuts-per-minute pace. The visuals and text are synced with music beats and voiceover lines. # Hooks Spoken: 00:03–00:03 Do you want to see? Text overlay: 00:00–00:03 I read more on the tube than at home Visual: 00:00–00:03 On a public train, a young white-skinned woman with blonde hair is standing and looking down at a book she is holding. She has light blue headphones on. She is wearing a black and white flannel shirt and a green tote bag with a bookshop logo on it is over her shoulder. Other people can be seen sitting around her in the background. The camera is stationary at eye level, in a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of limited audiobook availability by giving users access to the audio version of any text they choose. It presents a solution for consumers who want to enjoy the benefits of audiobooks but are limited by the availability of certain titles or types of content, such as articles or PDFs. “I read more on the tube than at home” – this quote represents the problem the app is solving of consumers wanting to read more. # Value propositions - Transforms any text into audio - Provides a personalized listening experience - Functional and practical approach to converting written text into audio - Access to the audio version of any text you choose # Benefits - Listen to anything - Ability to listen to books while doing other things - Personalize your listening experience - Converts written text into audio for on-the-go listening # Features - Transforms text into audio - Can be used for PDFs, articles, emails, and other types of text - Ability to speed up or slow down the reading speed - Change the narrator (150+ voices) # Call to action None used. # Social proof - “this app changed my life” – Woman 1 (Customer) # Point of view - Customer 50% – User testimonials build trust and promote a sense of personal endorsement. - Brand 50% – Direct feature and benefit demonstrations establish the brand's value proposition. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a shot of a woman on the subway reading a book. This moment conveys the common behavior of reading while commuting and sets the stage for a solution. - 00:03–00:08 00:03–00:08 A woman, presumably a creator, is in her home and asks if you want to see something. She takes a photo of a book with her phone, conveying that she will be demonstrating a function on her phone and transitioning to the problem-solution phase of the ad. - 00:08–00:10 00:08–00:10 The app reads the book out loud. The woman displays the text being read from the app and shares the results of the function that she demonstrates, showcasing the core value of the app. - 00:10–00:11 00:10–00:11 A different woman is in a kitchen and holds up a different book. This shows the app being used with multiple different types of books to demonstrate the scope of its function. - 00:11–00:13 00:11–00:13 The text overlay, “this app changed my life” appears on screen. The app starts reading from the new book. The text overlay is a testimonial meant to build trust in the app. - 00:13–00:16 00:13–00:16 The ad highlights multiple features of the app such as the ability to speed up or slow down the reading speed, reinforcing the product's functionality. - 00:17–00:23 00:17–00:23 The ad highlights the feature of being able to change the narrator, choosing from 150+ voices. This adds a level of personalization and caters to a wider range of preferences. - 00:23–00:32 00:23–00:32 The ad highlights that the app can be used for PDFs, articles, emails, or anything else, further emphasizing the app's wide range of usage. The Speecheify logo is displayed at the end and text appears that says, “Listen To Anything” as a final value add.

# Ad summary This ad promotes the Speechnify app, which allows users to upload any text and have it read aloud, similar to an audiobook. The ad features examples of books being scanned and read aloud, with options to adjust the speed and choose from various narrators, including celebrities. # Brand positioning Speechnify is presented as a tech-forward app designed to make consuming written content more accessible and efficient. It positions itself as a solution for busy individuals who struggle to find time for traditional reading. The brand emphasizes convenience and personalization, allowing users to listen to any text at their preferred speed and with a narrator of their choice. By offering celebrity voices, Speechnify pushes against the norms of typical audiobook services, aiming to inject fun and personalization into the experience. The brand's positioning is both functional (speed, accessibility) and emotional (enjoyment, convenience). # Product The Speechnify app is a mobile tool that converts any written text into spoken audio. Users can upload text from books, PDFs, articles, emails, or any other digital source. The app scans the text and reads it aloud, offering features such as adjustable reading speed and a variety of narrator voices, including celebrity options like Snoop Dogg. A key USP highlighted in the ad is the ability to listen to 'anything,' emphasizing versatility beyond just books. The ad addresses the common purchase barrier of time constraints by presenting the app as a time-saving alternative to reading. It is ideal for individuals who want to consume content on the go or while multitasking. The personal reader is not just for books: PDFs, Articles, Emails, ANYTHiNG. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and handheld camera work to signal authenticity. Editing includes quick cuts to keep the pace energetic and align with social media trends. The production quality is a hybrid, blending smartphone footage with clear screen recordings for demonstrating app features. The pacing is fast, at approximately 30 CPM, with cuts timed to music beats and voiceover lines. The ad contains many static shots as the phone scans books. # Hooks Spoken: Female 1: Are you too busy to read all those self-development books, long docs, and piles of books you've been wanting to read? Text overlay: lazy way to finish your reading list / BUSY / SELF-DEVELOPMENT / BOOKS Visual: 00:00–00:05: A woman with dark hair and a white sweater stands in a bookstore aisle lined with shelves of books. The camera is selfie-style, held by the woman. She speaks directly to the camera while holding the book “Leadership Defense” by Paul Falcone. The lighting is bright and even, typical of a retail environment. # Funnel stage Middle of funnel (Consideration) # Pain points Being too busy to read all the books and documents that you have. # Value propositions - Listen to anything: versatility of the app allows users to use it for multiple purposes. - Ability to change the narrator offers personalized experience - The app is not just an audiobook but a personalized reading tool. # Benefits - Finish your reading list # Features - Listen to ANYTHiNG - Upload anything - Pick a voice - Change the speed - Choose from 150+ voices - Personal reader # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad is told mostly from the perspective of a satisfied user demonstrating the app. - Brand 10% – The Speechnify logo and name appear, reinforcing brand recognition. # Storyline - 00:00–00:05 The ad begins with a question aimed at viewers who struggle to find time for reading. - 00:00–00:05 A woman stands in a bookstore aisle, holding a book and directly addressing the camera. She acknowledges the problem of having too many books and too little time. - 00:05–00:07 The woman offers a solution, stating that she will read the books for the viewer, setting a tone of helpfulness and convenience. - 00:07–00:11 She introduces the Speechnify app and describes its core functions: uploading content, choosing a voice, and adjusting the reading speed. The message conveys the app’s user-friendly nature. - 00:11–00:16 Next, the ad transitions into a demonstration of the app's functionality. - 00:11–00:16 A person shows a book and uses the app to scan it. This section highlights how the app instantly converts the book's text into audio. - 00:17–00:19 The ad displays the app's interface, showing options to increase the reading speed, demonstrating the app’s customizability. - 00:19–00:26 The ad shows the voice selection screen, and the user scrolls through various narrator options, including celebrity voices like Snoop Dogg. - 00:26–00:30 The scene shifts to a home kitchen setting. The ad showcases the app being used on another book, reinforcing its versatility. - 00:27–00:30 The woman once again scans another book cover in order to read it with the app. - 00:30–00:31 The ad reiterates the app’s life-changing potential, setting up a clear before-and-after scenario. - 00:31–00:33 The ad clarifies that the app is not just another audiobook service but a personalized reading tool, highlighting a value proposition. - 00:34–00:37 Features like speed control are re-emphasized, visually reinforced with screen recordings of the app in use. - 00:37–00:42 Voice options are highlighted, featuring quick cuts to the app’s interface demonstrating the vast array of choices. This aims to emotionally resonate with the viewer by highlighting a sense of freedom to customize. - 00:43–00:46 A list of possible content types the app is compatible with appear, demonstrating the various ways the app can be used. - 00:48–00:53 A final shot of the app, reinforcing the Speechnify brand and its core message: 'Listen To Anything'.

# Ad summary The ad features three women in a meeting room setting, discussing how one of them uses Speechify, a text-to-speech app, to listen to all of their readings faster. The ad shows how Speechify can be used on a laptop to listen to documents and how the narrator's voice can be customized. The final shot of the ad shows the product in the app store and encourages viewers to download it. # Brand positioning The brand, Speechify, positions itself as a tool for efficiency and accessibility in reading and learning. It appeals to those who want to consume information quickly and easily, offering a solution to overcome barriers related to reading speed or learning styles. Speechify positions itself as innovative and convenient, enabling users to convert text into audio and listen on the go. Speechify pushes against the traditional norms of reading by presenting an alternative that accommodates various learning preferences and busy lifestyles. This positioning emphasizes functionality, convenience, and empowerment, as it provides users with greater control over their learning experience. # Product Speechify is a text-to-speech app that converts written text into audio, allowing users to listen to emails, articles, PDFs, and more. It is for anyone who wants to consume written information more efficiently, accommodating different learning preferences and busy lifestyles. The app features various customizable narrators and the ability to adjust playback speed. Users can upload any document or take a picture of text with their phone, and the app will read it aloud. Speechify addresses the barrier of slow reading speeds and lack of time for traditional reading, offering a way to get through readings so fast. Its unique selling points include accessibility, convenience, and the ability to personalize the listening experience, making it worth trying for those seeking to optimize their information consumption. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and minimal editing. The shots are mostly static with occasional zooms to highlight features on the screen. The production quality feels more scrappy than polished, contributing to the impression of authenticity and user-generated content. The pacing is moderate, with cuts timed to voiceover lines and on-screen text. # Hooks Spoken: Female 1: Did you guys see what Jason was doing before the meeting? Text overlay: 00:00–00:05: Jason pulled out the wildest tool before the meeting / 00:00–00:05: SEE / 00:00–00:05: BEFORE / 00:00–00:05: NO / 00:00–00:05: HE / 00:00–00:05: USING / 00:00–00:05: CRAZIEST Visual: 00:00–00:05: The shot shows two women sitting at a wood table in an office. A laptop sits in the foreground, centered. Both women are wearing glasses and light-colored tops. There are two glass-walled offices behind them. One woman has her arms crossed, and the other is resting her head on her hand. The lighting is bright, likely fluorescent, and casts shadows on the table. # Funnel stage Middle of funnel (Consideration) # Pain points Slow reading speeds and lack of time for traditional reading. # Value propositions - Convert text into audio: A convenient way to consume written information. - Customizable narrators and adjustable speed: A personalized listening experience. - Works with multiple document types: Listen to emails, articles, PDFs, and more. # Benefits - Listen to anything - Read 3x faster by listening # Features - Text-to-speech functionality - Customizable narrators - Adjustable playback speed - Works with emails, articles, PDFs, and more - Ability to upload any document or take a picture of text with your phone # Call to action None used. # Social proof - This is insane. – Female 2 (Employee) # Point of view - Customer 100% – The entire ad is told from the customer point of view, featuring real people having a casual conversation and using the product in a relatable way. # Storyline - 00:00–00:05 Two women are sitting at a table, discussing Jason using an interesting tool. - 00:05–00:10 The woman filming reveals that Jason downloaded Speechify to read aloud to him. - 00:10–00:12 The first woman looks at the document being read aloud and says, "Wow, this is insane." - 00:14–00:25 The woman filming shows how you can change the narrator and increase the speed. - 00:25–00:27 The woman who stated that this is insane also states how quickly you can get through your reading with the tool. - 00:27–00:34 The woman filming lists different document types you can listen to with Speechify. - 00:34–00:40 The woman filming shows a phone with Speechify and how you can take a picture of something and it will read it to you. - 00:40–00:43 The phone shows how you can also ask questions in Speechify about what the text is. - 00:43–00:52 The woman filming uses a phone to show that Speechify can work with PDFs, articles, and emails, as well as showcase that you can change the narrator. - 00:52–00:55 The woman filming is holding a phone that displays the Speechify app on the app store.

# Ad summary A woman promotes the Speechify app, highlighting its ability to read various texts aloud in different voices and speeds, appealing to individuals who are too busy to read. She demonstrates the app's features using two different books. # Brand positioning Speechify is presented as an innovative solution for individuals who struggle to find time to read. The brand is positioned as a helpful tool for busy individuals who still want to consume written content. It aims to occupy the space of convenience and accessibility in the consumer's mind, promoting a lifestyle of continuous learning and productivity without the constraints of traditional reading. The brand aligns with values of efficiency, personalization, and inclusivity by offering customizable voice and speed options. Speechify pushes against the traditional norm of reading as a passive activity, transforming it into an active, personalized experience that fits into any lifestyle. The brand positioning is functional, emphasizing performance and simplicity by allowing users to listen to any text anytime, anywhere. # Product Speechify is an app that converts any text into speech, allowing users to listen to books, documents, articles, and emails. It is designed for individuals who are too busy to read but still want to consume written content. The app features customizable voice options, allowing users to choose from over 150 voices and adjust the reading speed to their preference. USPs include its versatility in handling various types of text (books, PDFs, articles, emails), personalized listening experience through voice and speed customization, and the ability to listen to content anytime, anywhere. The app addresses the purchase barrier of time constraints by offering a convenient way to consume written content while multitasking. It is worth trying for its ability to make learning and information consumption accessible and efficient. # Visual style The ad has a casual, UGC-style aesthetic, resembling a vlog or informal product demo. It blends quick cuts with static shots to maintain viewer attention while showcasing the app's features. The production quality is a mix of casual recording and clear screen recordings, suggesting a hybrid approach. The pacing is moderate, with cuts timed to key points in the voiceover to emphasize features. The use of on-screen text is timed to sync with the voiceover, reinforcing the message and enhancing clarity. Editing style features a blend of quick cuts and screen recordings. # Hooks Spoken: Female 1: Are you too busy to read all those self-development books, long docs, piles of books you've been wanting to read? Text overlay: too busy to read? / ARE / SELF-DEVELOPMENT / DOCS, / OF BOOKS Visual: 00:00–00:05: A woman stands in a bookstore aisle, surrounded by shelves filled with books. She is holding a book with a light blue cover titled "It's On You." She's wearing a white sweater and looking directly at the camera in a selfie-style shot. The camera is slightly shaky, giving it a casual, vlog-like feel. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is being too busy to read, which leads to missed opportunities for self-improvement, learning, or enjoying books. The woman asks, "Are you too busy to read all those self-development books, long docs, piles of books you've been wanting to read?" # Value propositions - Converts text into audio - Customizable voice - Adjustable reading speed - Can listen while multitasking # Benefits - Reads for you - Can listen to anything - Speed up, slow down # Features - Upload anything - Pick the voice - Change the speed - Listen to anything - 150+ voices - Personal reader - PDFs - Articles - Emails # Call to action None used. # Social proof - "Studio, which was three weeks after I got fired from my job, I discovered a rest stop that had showers." - Male Voice # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience and demonstrating the product's features. # Storyline - 00:00–00:05 The ad starts with a woman in a bookstore asking if the viewer is too busy to read. - 00:06–00:11 She then states that she can read for you and that all you have to do is upload anything to the Speechify app, pick a voice, change the speed and you can listen to anything. - 00:12–00:20 The ad then transitions to a woman taking a picture of a book and highlights text in the app and listening to the text through the app. - 00:21–00:36 Next, the app shows all the voice options, and the woman taps on the text, and the audio begins to read.

# Ad summary The ad promotes Speechify, an app that allows users to increase their reading speed and listen to articles by changing the narrator, featuring celebrities like Snoop Dogg. # Brand positioning Speechify is presented as a cutting-edge productivity tool designed to make reading and information consumption faster and more efficient. The brand aims to occupy the space of a modern, tech-forward assistant that can help users optimize their learning and reading habits. It aligns with a lifestyle of productivity, efficiency, and leveraging technology to gain an edge. The brand pushes against the norm of traditional reading speeds and promotes the idea of consuming information at a faster pace, making it both functional and appealing to those seeking an advantage in their learning or professional lives. # Product Speechify is an app that allows users to increase their reading speed and listen to articles by changing the narrator. It is designed for anyone who wants to consume information more quickly and efficiently. The app allows users to speed up their reading and change the narrator to voices such as Snoop Dogg. The app is available on the app store and can be used while doing other things, such as laundry or walking a dog. This addresses the purchase barrier of time by allowing users to multitask. # Visual style The ad has a natural aesthetic with natural lighting and a UGC feel. The video has quick cuts and the production quality has a polished commercial feel with real people. The pacing is fast. # Hooks Spoken: 00:00–00:00 I'm not telling you. Text overlay: 00:00–00:01 She hid it from me 🤬🤯 Visual: 00:00–00:01 The foreground shows a medium shot of a woman with brown hair, glasses, and a white shirt. She is sitting at a brown round table, smiling at the camera, and has a laptop and phone in front of her. The background is a black and white office space with a white wall and a window. The camera is handheld and shaky. # Funnel stage Consideration # Pain points The pain point is that reading takes too long and it is difficult to find time to listen to articles when you are busy. # Value propositions - Listen while doing laundry or walking the dog - Increase the speed # Benefits - Get free reading faster - Can listen while doing other things # Features - Increase the speed - Change the narrator # Call to action None used. # Point of view - Customer 80% – The majority of the video is told from the perspective of the coworkers sharing information about the product. - Brand 20% – The brand communicates by demonstrating features and benefits of the product. # Storyline - 00:00–00:01 00:00–00:01 A woman is smiling at the camera and on-screen text states, "She hid it from me." - 00:01–00:08 00:01–00:08 A different woman is complaining that Sophia is not telling them something, and asks her how she got promoted so fast because she's only been at the company for 3 months. She then asks the other woman if she knows how Sophia got promoted so fast. - 00:09–00:10 00:09–00:10 The woman responds that Sophia is being cagey, so she should just say it. - 00:11–00:16 00:11–00:16 Sophia states that she has an app and the screen displays the name of the document open, "Marketing History Report." Sophia asks if they can get free reading faster with it. - 00:16–00:20 00:16–00:20 Sophia responds that they can also increase the speed with this app and demonstrates the reading speed increasing to 2.75x. - 00:20–00:22 00:20–00:22 The woman responds, "No wonder." - 00:23–00:28 00:23–00:28 Sophia states that her secret weapon is that she can also change the narrator. - 00:28–00:35 00:28–00:35 Sophia asks if they want to use Snoop Dogg as the narrator, and the other woman states, "No you don't." - 00:35–00:42 00:35–00:42 Sophia explains that with this app they can listen faster and while they are doing other things, such as laundry or walking a dog. - 00:42–00:45 00:42–00:45 The woman tells Sophia that it is kind of sick, and then asks what the app is called. - 00:45–00:46 00:45–00:46 Sophia responds, "It's called Speechify." - 00:46–00:47 00:46–00:47 The woman confirms the app is on the app store and thanks Sophia. - 00:48–00:48 00:48–00:48 Sophia states, "You're welcome."

# Ad summary This ad promotes Speechify as an alternative to audiobooks, positioning it as a personal reader. The ad features a person speaking to the camera explaining that you can finish a book in hours with Speechify, before cutting to a person on stage emphasizing the importance of listening and using Speechify for microlearning. # Brand positioning Speechify is presented as an innovative personal reading tool that enables users to consume books quickly and efficiently. Positioning itself against traditional audiobooks, Speechify emphasizes the convenience and personalization it offers. The brand aims to occupy a space in the consumer's mind as a modern, accessible, and efficient alternative for learning. It promotes a lifestyle of continuous learning, intelligent living, and making the most of one's time. Speechify challenges traditional methods of reading and promotes microlearning. The brand positioning is functional (simplicity) and emotional (empowerment). # Product Speechify is an app that allows users to listen to any book or text with the ability to customize the reading experience. It works by converting text into speech, enabling users to listen to books and other content at various speeds and in different voices. This caters to individuals who want to consume books faster and integrate learning into their daily routines. The app allows for microlearning, with features such as offline access and the ability to listen anywhere, anytime. Speechify addresses the barrier of time constraints, positioning itself as a tool to make listening to books a daily habit, thus allowing users to replace social media with productive learning. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with a polished commercial segment. The editing style includes quick cuts and static shots. The pacing shifts from slower in the UGC portion to faster in the commercial segment. The production quality transitions from a casual, selfie-style to a staged event with professional lighting. The production feels somewhat polished. # Hooks Spoken: 00:00–00:02: It's not an audiobook, it's a personal reader. Text overlay: 00:00–00:01: not an / 00:01–00:02: personal / 00:02–00:02: reader Visual: 00:00–00:02: A light-skinned man with dark curly hair and a mustache is centered in the frame, wearing a blue hoodie with a white logo on the left side. He is speaking directly to the camera with a neutral expression. The background is a plain white wall. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad implies that people struggle with finding the time to read or listen to books. The speaker emphasizes that you can "Finish a book in a few hours" to quickly consume books and replace social media with microlearning. # Value propositions - Finish a book in a few hours: Quickly consume books, saving time. - Personal reader: Customize voice to improve engagement. - Microlearning: Use downtime to learn. # Benefits - Finish a book in a few hours - Make you extremely intelligent - Replace social media with microlearning - Listen anywhere, anytime - Even without an internet connection # Features - Personal reader - Choose any voice - Increase the speed - Offline access # Call to action Listen to books with Speechify. # Social proof - None used. # Point of view - Customer 50% – This is communicated through the casual, selfie-style delivery of the initial speaker introducing the brand. - Brand 50% – This is communicated through the speaker who positions Speechify as a smart habit that can replace social media, coming across as an official message. # Storyline - 00:00–00:02 00:00–00:02: A man speaks directly to the camera, stating that Speechify is not an audiobook but a personal reader, framing the product as more personalized and engaging. - 00:02–00:03 00:02–00:03: The man tells viewers that they can finish a book in just a few hours, presenting a promise of efficiency and rapid learning. - 00:03–00:05 00:03–00:05: A male speaker stands on a stage with a display of books and the Speechify logo and slogan, emphasizing the benefits of listening as a habit for intelligence. - 00:06–00:09 00:06–00:09: The male speaker continues from the prior frame, presenting Speechify as a tool for microlearning, suggesting it can replace time spent on social media. The speaker uses an assertive tone, reflecting a confident expert. - 00:10–00:17 00:10–00:17: The male speaker continues, highlighting Speechify's features and capabilities. He emphasizes flexibility and personalization. The speaker's tone is energetic and upbeat, encouraging viewers to act. - 00:18–00:21 00:18–00:21: The male speaker concludes by telling the audience to listen to books with Speechify to make use of 20 minutes in their day.