How Yahoo Advertises on Meta

# Ad summary This ad presents a mock draft for the Backyard Baseball video game, showcasing a list of twelve fictional characters with short descriptions of their in-game strengths and abilities. # Brand positioning This ad promotes the Backyard Baseball video game, focusing on the depth and character variety available to the player. The brand presents itself as a fun and engaging sports simulation game that is accessible to a wide range of players. The ad highlights some of the unique characters and their attributes, promising an enjoyable and strategic gaming experience. # Product The product featured in the ad is the Backyard Baseball video game. The ad showcases twelve different characters from the game and highlights their unique strengths and abilities. Each character has a short description next to their name, such as “No debate. Best all-around player in the game.” for Pablo Sanchez, or “Unfair speed. Turns singles into triples instantly.” for Pete Wheeler. These descriptions serve to inform the audience about the variety of play styles and strategies available in the game. The ad is designed to encourage players to engage with the game by learning more about the characters and creating their own dream teams. # Visual style The ad uses a bright, cartoon-style aesthetic with a dynamic gradient background. The character illustrations are simple, colorful, and reminiscent of early 2000s digital art. The layout is clean and organized, with clear text and distinct sections. This visual style aims to evoke nostalgia for the Backyard Baseball game, making it easily scannable and appealing to its target audience. # Hooks Headline: MOCK DRAFT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Wide character selection: A large list of characters with unique strengths that caters to different play styles. - Nostalgia: Provides a classic feel that will bring viewers back to their childhood. # Benefits - Build the ultimate team with characters that have a variety of skills. - Experience a range of game play styles based on the unique strengths and weaknesses of each player. # Features - NO DEBATE. BEST ALL-AROUND PLAYER IN THE GAME. - UNFAIR SPEED. TURNS SINGLES INTO TRIPLES INSTANTLY. - ACE PITCHER + ELITE BAT. ULTIMATE TWO-WAY PLAYER. - TOP-TIER PITCHING WITH LEGIT POWER UPSIDE. - PURE POWER. ONE SWING CHANGES THE GAME. - LEFTY SLUGGER. ABSOLUTE BOMBS WHEN HE CONNECTS. - CANNON ARM + BIG BAT. SUPER RELIABLE. - BEST PURE HITTER NOT NAMED PABLO. - SNEAKY ELITE-SPEED, CONTACT, CONSISTENCY. - ANOTHER SPEED WEAPON. CHAOS ON THE BASES. - STRONG, STEADY, AND CLUTCH POWER OPTION. # Call to action None used. # Social proof - NO DEBATE. BEST ALL-AROUND PLAYER IN THE GAME. # Point of view - Brand: The entire ad conveys the brand's perspective by showcasing the characters and their strengths, thereby marketing the game's features. # Storyline - The ad starts by presenting the title "BACKYARD BASEBALL MOCK DRAFT" at the top, setting the context for the content that follows. This message is designed to grab the attention of those who are familiar with the video game and interested in player rankings, and comes from the game itself. - The ad then presents a list of twelve fictional characters, each with a numerical rank (1-12). Beside each character's name is a short description of their in-game attributes. The game is presenting a list of notable characters and suggesting their value and attributes. - Finally, the ad includes a repeated "YAHOO" logo at the bottom, acting as a watermark and subtly associating the game with the platform. The logo indicates that the game is associated with or available on Yahoo's platform.

# Ad summary This ad promotes Yahoo Mail's new planner feature with the help of Cardi B and her assistant. The ad opens with Cardi B in a state of panic over forgetting something. Her assistant jumps in and informs her to use Yahoo Mail to keep up with her busy schedule. The ad showcases the planner feature. # Brand positioning Yahoo is presented as a modern email platform that supports busy individuals. The ad positions the brand as a solution for staying organized and managing tasks efficiently. By featuring high-profile celebrities such as Cardi B, the brand aims to highlight its relevance in the digital age. The brand pushes against the norm of traditional, cluttered email interfaces by offering an all-in-one planner feature. # Product The Yahoo Mail planner feature is presented as a tool that helps users stay organized by bringing together important tasks and events directly from their inbox. The product is designed for busy individuals who need help managing their schedules. It highlights an easy way to streamline a variety of tasks. It addresses the pain point of forgetting important events by keeping everything in one place. The ad implies that the Yahoo Mail planner feature is worth trying because it simplifies task management and reduces the likelihood of missing important appointments. # Visual style The ad has a polished aesthetic with a mix of close-up shots and medium shots. The editing style is quick, and the production quality is high, giving off a commercial feel. The pacing is consistent, with cuts timed to match the audio. The environment is well-lit, highlighting the clean design of the Yahoo Mail app and the glamorous lifestyle of Cardi B. # Hooks Spoken: 00:00–00:02: What am I forgetting? What am I forgetting? Text overlay: DONT forget about that thing.!! Visual: 00:00–00:01: Close-up shot of Cardi B's face looking stressed with blurred images of incoming text messages, calendar invites, and other notifications. The background is out of focus. / 00:01–00:01: A laptop screen is shown covered with pop-up notifications, calendar events, incoming calls, and reminders. The laptop is on a wooden desk with a lamp in the background. / 00:01–00:03: Close-up shot of Cardi B's face looking stressed. A sticky note on a black surface is shown with the text "DONT forget about that thing!!" # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of forgetting important tasks or events. This is visually and verbally communicated through Cardi B's stressed expression and the question, "What am I forgetting?" # Value propositions - By using Yahoo Mail, you will be able to stay organized with the planner feature that finds important tasks and events in your inbox and brings them all together # Benefits - Stay organized # Features - New planner feature - Finds important tasks and events in your inbox - Brings them all together # Call to action None used. # Social proof - "Just use Yahoo Mail like me" – Female 1 (Assistant) implying that she relies on the product to stay organized and manage her tasks. # Point of view - Customer 50% – This is communicated through Cardi B experiencing a common problem and her assistant providing a solution using the product. - Brand 50% – This is communicated by the assistant explaining and demonstrating the Yahoo Mail planner feature to the customer. # Storyline - 00:00–00:02 Cardi B is shown frantically looking around, overwhelmed and trying to remember something she has forgotten, creating a sense of relatable panic. - 00:03–00:05 Cardi B's assistant suggests using Yahoo Mail's new planner feature to stay organized, presenting the product as a simple solution to a common problem. - 00:06–00:09 A close-up shot of the Yahoo Mail app on a phone is shown, highlighting the planner feature's interface and functionality. - 00:09–00:11 Cardi B's assistant reiterates the benefit of the planner feature, emphasizing its ability to keep everything organized, which directly responds to Cardi's initial state of being overwhelmed. - 00:12–00:14 Cardi B then excitedly remembers she was planning to "laugh at all my haters", framing the product as essential to her lifestyle and brand. This moment serves as a comedic conclusion while reinforcing the brand.

# Ad summary Cardi B is in her dressing room when she realizes she forgot something important. Her assistant, Yaga, suggests she use Yahoo mail's new planner feature to stay organized and ensure she doesn't miss any important tasks or events. The new feature finds important tasks and events in your inbox and brings them all together. # Brand positioning Yahoo is a technology company best known for its search engine, web portal, and related services. The brand aims to occupy a central space in users' daily information access and organization. Positioning themselves as reliable and useful, their tools cater to people seeking efficiency and control over their digital lives. This is a functional brand that emphasizes performance and simplicity. # Product Yahoo Mail is an email service provider that offers a new planner feature. The planner feature finds important tasks and events in your inbox and brings them all together. The featured service is useful for anyone who needs help keeping track of all of their tasks and events. It addresses the purchase barrier of missing important events or tasks because the feature keeps everything organized in one place. # Visual style The ad has a polished and high-end feel, reminiscent of a commercial. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Cardi B: What am I forgetting? What am I forgetting? Text overlay: Cardi B / "Cardi Busy" / yahoo! Visual: 00:00–00:00: A dark-wood door with a silver nameplate reading "Cardi B, 'Cardi Busy,' yahoo!" / 00:00–00:02: The camera follows Cardi B as she walks into her dressing room, asking what she is forgetting. In the background, there are sofas, light-up mirrors, artwork, and another woman. # Funnel stage Middle of funnel (Consideration) # Pain points Forgetting important tasks, appointments, and meetings, which causes panic and stress: "What am I forgetting?" # Value propositions - The planner feature helps find important tasks and events in your inbox and brings them all together, so nothing gets missed and everything stays organized. # Benefits - Nothing gets missed - Everything stays organized # Features - Planner feature - Finds important tasks and events in your inbox - Brings everything together # Call to action Use Yahoo Mail # Point of view - Brand 90% – Most of the ad's messaging communicates the product features of Yahoo Mail’s new planner. - Customer 10% – Cardi B is using the product and the ad uses her perspective to highlight how easy and effective the app is. # Storyline - 00:00–00:04 Cardi B is in her dressing room, and she is stressed because she forgot something. - 00:04–00:06 Her assistant, Yaga, asks if she forgot to approve the wardrobe. - 00:06–00:10 Cardi says that is not it and that she needs to consult her memory. - 00:10–00:17 Cardi continues to panic as she checks her phone, laptop, and sticky notes, but nothing is working. - 00:18–00:21 The visual perspective moves to a kaleidoscopic image of Cardi B, looking confused. - 00:21–00:24 FOMSI is written on the screen, which is the fear of missing something important. - 00:24–00:27 Yaga says that she has a solution for Cardi's FOMSI and recommends Yahoo Mail. - 00:27–00:33 The planner feature finds important tasks and events in your inbox and brings them all together. - 00:36–00:42 Cardi says that she almost forgot that she was planning to laugh at all of her haters, and that is so important.

# Ad summary This image ad for Yahoo! Games features a crossword puzzle and a question to prompt engagement. # Brand positioning Yahoo! Games is presented as a provider of engaging and mentally stimulating games, particularly crossword puzzles. The brand seems to occupy a space in the casual gaming market, focusing on accessible and classic games that offer a mental challenge. The Yahoo! Games brand aims to align with values of intellectual stimulation and accessible entertainment, potentially pushing against the trend of more complex or demanding video games, and instead focusing on simplicity and tradition. The positioning seems functional, emphasizing the accessibility and classic nature of the games offered. # Product The product featured is a digital crossword puzzle game offered by Yahoo! Games. The game appears to be designed for users who enjoy solving crossword puzzles and are looking for a convenient, digital format. Explicit details are limited, but the ad highlights a specific clue ([30 ACROSS]) to engage potential users. The USPs implied are convenience, mental stimulation, and accessibility through a digital platform. The ad addresses the potential purchase barrier of perceived complexity by presenting a single, manageable clue, suggesting the game is approachable for all skill levels. The ad is telling the viewer this game is worth trying because it is an accessible mental challenge. # Visual style The ad features a clean and modern visual aesthetic with a focus on simplicity and clarity. The production quality is high, using digital graphics to create a polished look. The visual motifs include a grid layout and color blocks to draw attention to key elements. The image treatment involves background removal and flat color fills. The design is platform-native, with a layout that is easily scannable in a social media feed. # Hooks Headline: Up for it? # Funnel stage Top of funnel (Awareness) # Pain points The central frustration this ad addresses is the need for mental stimulation and accessible entertainment, which is signaled by the question "Up for it?" This suggests a desire to engage in mentally stimulating activities. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing its game and inviting interaction. # Storyline - The ad starts by posing a question related to a crossword clue: "[30 ACROSS] Up for it?" This message is intended to pique the viewer's curiosity and encourage engagement with the game. The brand is conveying this message to draw in potential users by challenging them to solve a crossword puzzle clue. - The ad then shows a partial view of a crossword puzzle grid, highlighting the clue '30' with the letter 'G' already filled in. This is intended to give viewers a visual representation of the game and provide a starting point for solving the clue. The brand is visually demonstrating the game's interface and the initial steps in solving a crossword. - The ad concludes with a visual of the word 'CROSSWORD' accompanied by the 'Masque' logo. This is intended to reinforce the type of game being advertised and showcase the brand association. The brand is reiterating its connection to crossword puzzles and establishing its credibility within the genre.

# Ad summary This image ad promotes Yahoo Games' Crossword puzzle, highlighting its availability and ease of access. # Brand positioning Yahoo Games is presented as a provider of accessible and free online games. The brand is positioned as an entertainment source, offering a simple and engaging activity for its users. With the tagline "Play Free," it emphasizes accessibility and no-cost engagement, pushing against the trend of paid gaming experiences. The brand aims to occupy a space in the consumer's mind as a convenient and budget-friendly option for casual gaming, promoting ease and enjoyment without financial commitment. # Product The product being advertised is the Crossword puzzle game by Yahoo Games. It is a digital version of the classic word puzzle, where players fill in a grid with words based on given clues. The game is presented as being easily accessible and free to play. A USP is its simplicity and the convenience of playing online without any cost. The ad addresses potential purchase barriers by explicitly stating that the game is free, making it appealing to a wide audience who may be hesitant to pay for online games. # Visual style The ad employs a clean and segmented visual style, using rounded rectangles to highlight different aspects of the game. The color scheme is a consistent purple and white, which creates a unified and modern look. The production quality is polished, with clear, digital renderings of the game elements. The design appears to be platform-native, resembling app store visuals or in-feed ads. The typography is large and bold, ensuring high scannability and quick comprehension of the message. # Hooks Headline: Play # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Free access to entertainment. # Benefits - Accessible entertainment - No-cost engagement # Features - Free gameplay # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its features with the intention of attracting new players. # Storyline - The ad opens with the brand logo, signaling that this is a Yahoo Games product, with the intention of creating familiarity with the viewer. This is told from the brand's perspective. - The image is segmented in different sections that displays the word "Play" in a purple rectangle, suggesting the ease of playing the game, from a brand perspective. - The ad also displays a zoomed-in crossword puzzle with the words 'Newborns' and 'Cross words' , demonstrating a sample of the game from a brand perspective. - A pencil is shown hovering over the word 'CROSSWORD' logo, reinforcing the activity of solving puzzles and from the brand's perspective. - The ad has an image of several cards scattered, each with a letter, suggesting the fun of word puzzles and from the brand's perspective. - The image is segmented in different sections that displays the word "Free" in a purple rectangle, indicating that the game can be played without any cost, from a brand perspective. - The last image shows a partial crossword puzzle grid, providing a visual of the game itself, from a brand perspective.

# Ad summary This ad promotes Yahoo! Games Crossword, a digital crossword puzzle game. The ad shows a crossword puzzle being filled in with the word "GAME" to answer the question "Up for it?" The ad highlights the game's daily new puzzles and offers a free-to-play experience. # Brand positioning Yahoo! Games, presented through its Crossword game, positions itself as a provider of engaging and accessible digital puzzle entertainment. The brand aims to occupy a space in the consumer's mind as a go-to source for daily brain-teasing fun, offering a familiar and classic pastime in a modern, convenient format. It promotes values of mental stimulation and relaxed entertainment and seemingly ignores the trend of hyper-casual gaming by focusing on a more traditional puzzle experience. The brand's positioning is functional, emphasizing the simplicity and accessibility of the game. # Product The product featured is Yahoo! Games Crossword, a digital version of the classic crossword puzzle game. The game is designed for individuals who enjoy mental challenges, wordplay, and casual gaming. It is explicitly stated that new puzzles are added daily, offering a continuous stream of content. A key USP is that the game is free to play, addressing the purchase barrier of cost. The game is presented for moments of leisure and mental exercise. # Visual style The ad has a clean and simple visual style, with a focus on clear graphics and text. The colors are bright and cheerful, and the animation is smooth and engaging. The production quality is polished, suggesting a professional commercial. # Hooks Text overlay: [30 ACROSS] (in a rectangle at top of crossword puzzle) / Up for it? (in a rectangle at top of crossword puzzle) Visual: 00:00–00:01: A vertical view of a mobile phone screen displays the Yahoo! Games Crossword logo centered on a purple rounded rectangle. White crossword tiles with letters on them fall around the screen. The background is a light purple. / 00:01–00:07: A crossword puzzle grid appears on the phone screen. The words "[30 ACROSS] Up for it?" are displayed at the top. The word “GAME” is filled in with green check marks appearing on each letter once completed. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The crossword is free to play, removing any purchase barrier. - Get new puzzles daily # Benefits - Engaging digital puzzle entertainment - Mental stimulation # Features - Free to play - New puzzles daily # Call to action Play free # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, showcasing the game's features and availability. # Storyline - 00:00–00:01 The Yahoo! Games Crossword logo is displayed with falling tile animations, introducing the featured game. - 00:01–00:07 A crossword puzzle fills in the answer “GAME” to the clue “Up for it?” - 00:07–00:09 The words "New Puzzles Daily" appear on screen. - 00:09–00:13 The Yahoo! Games Crossword logo reappears along with a “Play Free” button.

# Ad summary This ad is for Medigap insurance. The image shows a notepad with the word "MEDIGAP" written on it, surrounded by medical supplies. # Brand positioning This ad does not explicitly mention the brand. However, the presence of medical supplies like pills and a stethoscope suggests a brand that is associated with healthcare or insurance. The brand aims to occupy a space in the consumer's mind as a reliable source for medical information and insurance options. The brand aligns with values of health, security, and peace of mind. The brand positioning is functional, focusing on providing solutions for healthcare needs. # Product The product being advertised is Medigap insurance, which is supplemental insurance that helps cover the gaps in Medicare coverage. The ad does not explicitly state who the product is for, but the presence of medical supplies suggests it is targeted towards individuals who are concerned about their healthcare needs and want to ensure they have adequate coverage. The ad does not explicitly mention any product details, features, or ingredients. The USP is that Medigap insurance helps cover the gaps in Medicare coverage. The ad does not show any specific use occasions or moments of use. The ad does not address any purchase barriers. # Visual style The ad has a clean and clinical visual style. The production quality is high, with a well-lit studio shot. The visual motif is a flatlay arrangement of medical supplies. The image treatment is minimal, with a focus on clear and bright lighting. The typography integration is simple and legible. The style is native to a professional or informational context, aiming to convey trust and reliability. # Hooks Headline: MEDIGAP # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of potential gaps in Medicare coverage, which can lead to unexpected medical expenses. The presence of medical supplies and the term "MEDIGAP" suggest the frustration of not having complete coverage for healthcare needs. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image is presented from the brand's point of view, aiming to create awareness and recognition of Medigap insurance and its association with healthcare. # Storyline - The image shows a notepad with the word "MEDIGAP" written on it. This is intended to introduce the topic of Medigap insurance to the viewer. The perspective is from the brand, aiming to create awareness and recognition of the term "MEDIGAP." - The notepad is surrounded by medical supplies like pills and a stethoscope. This is intended to associate Medigap insurance with healthcare and medical needs. The perspective is from the brand, aiming to convey the message that Medigap insurance is relevant to one's health and well-being.

# Ad summary This ad shows a mechanic using a tablet to perform a smart maintenance check on a car. The tablet displays the car's tire condition and fluid levels, all of which are marked as 'GOOD'. # Brand positioning This ad does not explicitly mention the brand name, but it promotes a modern, tech-enabled approach to car maintenance. The brand aims to occupy a space in the consumer's mind as innovative and reliable, aligning with values of efficiency and precision. It pushes against traditional, manual methods by showcasing a digital solution for vehicle diagnostics, positioning itself as a forward-thinking player in the automotive service industry. The brand positioning is functional, emphasizing performance and simplicity through its technology-driven service. # Product The featured product is a smart maintenance system accessed via a tablet, designed for automotive diagnostics and maintenance checks. It provides real-time data on the vehicle's condition, including tire condition and fluid levels. The system is for mechanics and automotive professionals who want a more efficient and accurate way to assess vehicle health. The tablet displays a user-friendly interface with indicators for various components, all marked as 'GOOD', suggesting a comprehensive and reliable assessment. The ad addresses the purchase barrier of uncertainty in car maintenance by offering a clear, data-driven solution. The product is presented as a tool that simplifies complex diagnostics, making it easier for mechanics to ensure vehicles are in optimal condition. # Visual style The ad has a clean, professional aesthetic with a focus on showcasing the digital interface of the smart maintenance system. The production quality is high, with clear lighting and sharp focus on the tablet screen. The visual motif is a tech-forward presentation, emphasizing data and efficiency. The image treatment includes background blurring to draw attention to the product. The typography is clean and legible, contributing to the overall sense of precision and reliability. The style contrasts with lo-fi or DIY content, aiming to convey trust and expertise. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the uncertainty and complexity in traditional car maintenance. The visual of a car engine with its hood open, combined with the need for diagnostics, signals the potential for hidden issues and the difficulty of assessing vehicle health without advanced tools. # Value propositions - The smart maintenance system provides a clear, data-driven solution for car maintenance, ensuring vehicles are in optimal condition. - The tablet interface simplifies complex diagnostics, making it easier for mechanics to assess vehicle health. # Benefits - Comprehensive vehicle diagnostics - Real-time data on vehicle condition - Efficient and accurate assessment # Features - Tire Condition: Front Left: GOOD, Front Right: GOOD, Rear Left: GOOD, Rear Right: GOOD - Fluid Level: Radiator: GOOD, Transmission: GOOD, Brakes: GOOD, Steering: GOOD # Call to action None used. # Social proof - None used. # Point of view - Brand: The tablet screen displays 'SMART MAINTENANCE' and 'COMPLETE...' along with indicators for tire condition and fluid levels, showcasing the product's features and positive assessment results. # Storyline - The ad opens with a mechanic holding a tablet in front of a car engine. This is included to immediately establish the context of automotive maintenance and introduce the digital tool being used. The audience experiences this from the perspective of someone observing the maintenance process. - The tablet screen displays a 'SMART MAINTENANCE' interface with indicators for tire condition and fluid levels, all marked as 'COMPLETE...' and 'GOOD'. This is included to highlight the system's key features and positive assessment results. The audience experiences this from the perspective of the brand, showcasing the product's capabilities and benefits. - The overall narrative progresses by showing a modern, efficient approach to car maintenance, emphasizing the reliability and ease of use of the smart maintenance system. The audience is led to believe that this system provides a comprehensive and trustworthy assessment of vehicle health.

# Ad summary This ad shows a person detoxing from a stressful email by playing the Suika Game on their phone. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad promotes the Suika Game, implying that it is a source of relaxation and stress relief. The brand aligns with a playful and casual tone, suggesting that it is a fun and engaging way to unwind. The brand positioning is emotional, focusing on the positive feelings associated with playing the game. # Product The product featured in the ad is the Suika Game, a mobile game available on smartphones. The game is presented as a way to detox after reading a stressful email. The ad shows the game being played on a phone, with colorful fruit icons merging together. The game is portrayed as a simple and engaging way to relax and unwind. # Visual style The ad has a casual, UGC feel. The editing is simple, with quick cuts between shots. The production quality is basic, suggesting that the ad was created by a user of the product. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:08 me detoxing after reading an email I didn't want to read Visual: 00:00–00:02: A black smartphone sits on a shiny gray surface. The screen displays an email with the text, "Hi, Can you have those edits made within the hour? Thanks!" Above the email is the sender's name, which is illegible. Above the phone is a white surface and a black metal rack. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of receiving a stressful email. # Value propositions - The Suika Game is a fun and engaging way to detox after reading a stressful email. # Benefits - Stress relief - Relaxation - Fun - Engaging # Features - Mobile game - Colorful fruit icons # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product to relieve stress. # Storyline - 00:00–00:02 The ad begins with a shot of a phone displaying a stressful email. - 00:01–00:02 The person sighs in response to the email. - 00:02–00:03 The person switches to the Suika Game on their phone. - 00:03–00:08 The ad shows the Suika Game being played, with colorful fruit icons merging together.

# Ad summary This ad features a person putting up a flyer on a pole that is advertising for a personal trainer to help with finger strength. The ad is humorous and unexpected. # Brand positioning This ad does not explicitly promote a brand. Instead, it uses humor to create a memorable and shareable piece of content. The ad positions itself as unconventional and funny, appealing to an audience that appreciates lighthearted and absurd humor. The brand aims to occupy a space in the consumer's mind as a source of amusement and unexpected content, differentiating itself from traditional advertising approaches. # Product The ad promotes the concept of a personal trainer for finger strength. The flyer lists goals such as answering 10 emails a day, cracking open diet sodas, and untangling headphone wires. The ad is humorous and highlights everyday struggles in a playful way. The product is for anyone who feels their finger strength is lacking in performing these tasks and appreciates a humorous take on personal improvement. # Visual style The ad has a simple, UGC-style aesthetic. The production quality is basic, giving it a casual and approachable feel. The editing is minimal, with static shots and no transitions. The pacing is slow and deliberate, allowing the humor to land effectively. # Hooks Text overlay: 00:02–00:07: HIRING / 00:02–00:07: PERSONAL TRAINER / 00:02–00:07: Looking for an experienced trainer to help me build up finger strength for the following goals: / 00:02–00:07: Answering 10 emails a day / 00:02–00:07: Cracking open diet sodas / 00:02–00:07: Untangling headphone wires / 00:02–00:07: CONTACT: FINGERTRAINER@YAHOO.COM Visual: 00:00–00:02: A hand is shown using tape to put up a white flyer on a gray pole. The background includes a street with cars and trees. / 00:02–00:07: The flyer is shown attached to the pole. The flyer reads "HIRING PERSONAL TRAINER" with a picture of hands typing on a keyboard. Below, it lists goals such as answering 10 emails a day, cracking open diet sodas, and untangling headphone wires. The contact information is FINGERTRAINER@YAHOO.COM. # Funnel stage Top of funnel (Awareness) # Pain points The ad humorously addresses the struggle of weak finger strength when performing everyday tasks such as answering emails, opening soda cans, and untangling headphone wires. "Looking for an experienced trainer to help me build up finger strength for the following goals: Answering 10 emails a day, cracking open diet sodas, untangling headphone wires" # Value propositions - Humorous take on personal improvement - Addresses everyday struggles in a playful way # Benefits - Improved finger strength - Ability to perform everyday tasks more easily # Features - Personal trainer for finger strength - Goals: Answering 10 emails a day, cracking open diet sodas, untangling headphone wires # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing a humorous and unconventional approach to advertising. # Storyline - 00:00–00:02 A hand is shown putting up a flyer on a pole. - 00:02–00:07 The flyer is for a personal trainer to help build finger strength.

# Ad summary This ad is a screenshot of the Yahoo Weather app for Salt Lake City, Utah. It shows the current weather conditions and the forecast for the next 7 days. # Brand positioning The Yahoo Weather app is presented as a reliable and informative source for weather updates. The app provides detailed weather information, including temperature, RealFeel, cloud cover, and precipitation chances. It aims to occupy the space of a user-friendly and comprehensive weather forecasting tool, emphasizing accuracy and accessibility. The brand aligns with a functional approach, focusing on delivering practical weather data to help users plan their day. It ignores emotional appeals, focusing instead on providing clear and concise information. # Product The product being advertised is the Yahoo Weather app, a mobile application that provides users with up-to-date weather forecasts and related information. The app displays the current weather conditions for a specified location, including temperature (35°), RealFeel (31°), and a general description (Partly Cloudy). It also offers a forecast for the next 7 days, showing daily high and low temperatures, as well as hourly forecasts for the current day. The app is designed for anyone who needs to stay informed about weather conditions, whether for daily planning or travel purposes. The app addresses the need for quick and accurate weather information, presenting it in an easy-to-understand format. # Visual style The ad features a clean and straightforward visual style, resembling a direct screenshot from a mobile app. The production quality is high, with clear text and icons. The layout is organized and easy to read, with a focus on presenting information in a concise manner. The color scheme is primarily white with purple accents for the Yahoo Weather logo. The typography is simple and legible, ensuring that the weather information is easily accessible. The overall style mimics a platform-native look, making it feel like a natural part of the user's feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not knowing what the weather will be like, which can disrupt daily plans and activities. The phrase "chance of Whitney and Heather bad weather" humorously highlights the potential for unexpected weather changes. # Value propositions - Accurate weather forecasts to help you plan your day - RealFeel temperature to understand how the weather truly feels - 7-day forecast for longer-term planning - Hourly forecast for detailed, up-to-the-minute information # Benefits - Stay informed about current weather conditions - Plan your day based on accurate forecasts - Know the RealFeel temperature - Get a 7-day outlook - See hourly temperature changes # Features - Current temperature: 35° - RealFeel®: 31° - Partly Cloudy today - Chance of Whitney and Heather bad weather - High temperature: 52° - Low temperature: 37° - 7-day forecast - Hourly forecast # Call to action None used. # Social proof - None used. # Point of view - Brand: The Yahoo Weather app is presenting weather information for Salt Lake City, Utah, including the current conditions and a 7-day forecast. - Customer: The ad shows a screenshot of the app interface, as if the user is checking the weather on their phone. # Storyline - The ad opens with a view of the Yahoo Weather app interface, focusing on the weather conditions in Salt Lake City, Utah. This is intended to immediately establish the context and location for the weather information being presented. The perspective is from a user who is checking the weather on their phone. - The ad then highlights the current temperature (35°) and RealFeel (31°), along with a brief description of the weather as "Partly Cloudy today with a chance of Whitney and Heather bad weather." This provides a snapshot of the immediate weather conditions. The perspective is from the app itself, delivering the weather forecast. - The ad continues by showing the forecast for the next 7 days, including daily high and low temperatures, as well as an hourly forecast for the current day. This gives the user a broader view of the weather conditions to come. The perspective is from the app, providing a comprehensive weather outlook.

# Ad summary This image ad uses an optical illusion to grab the viewer's attention. The viewer is instructed to close one eye and tilt their phone to reveal the message, which is 'MADE FAILEASY'. # Brand positioning This ad does not explicitly mention a brand. However, the ad's message, 'MADE FAILEASY', suggests a brand that offers a simple solution to a common problem. The brand positions itself as a provider of easy solutions, contrasting with the complexity or difficulty often associated with the problem it addresses. The brand's tone is playful and engaging, using an optical illusion to capture attention and create a memorable experience for the viewer. # Product This ad promotes a product or service called 'MADE FAILEASY'. The ad does not explicitly state what the product is or how it works, but the name suggests that it is designed to make something easier or simpler. The ad is targeted towards people who are looking for easy solutions to their problems. The ad's unique selling proposition is its simplicity and ease of use. The ad does not mention any specific use occasions or moments of use, but it implies that the product can be used in any situation where the user wants to simplify a task or process. The ad addresses the purchase barrier of complexity by emphasizing the product's ease of use. # Visual style The ad has a minimalist visual style with a focus on typography and color. The production quality is high, with clean lines and a simple color palette. The ad uses an optical illusion to create a sense of intrigue and encourage engagement. The typography is large and bold, making it easy to read once the illusion is resolved. # Hooks Headline: close one eye and tilt the phone to see what you're getting today # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is frustrated with receiving too many emails. The distorted text 'MORE EMAILS' visually represents the overwhelming feeling of being bombarded with emails. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire ad is designed to be experienced from the customer's point of view, as they follow the instructions and discover the hidden message. # Storyline - The ad begins by instructing the viewer to close one eye and tilt their phone. This instruction is intended to pique the viewer's curiosity and encourage them to interact with the ad. The viewer is experiencing the ad from their own perspective. - As the viewer follows the instructions, they begin to see the hidden message, 'MADE FAILEASY'. This message is intended to reveal the product or service being advertised. The viewer is experiencing the ad from their own perspective.

# Ad summary This ad shows a man in his home who is being asked to circle back on a project. He is shown making his bed and then using a product that removes wrinkles from his sheets. # Brand positioning This ad presents a brand that offers a quick and easy solution for removing wrinkles from sheets. The brand is positioned as a convenient option for individuals who want to maintain a neat and tidy appearance in their homes without the hassle of traditional ironing. The brand aligns with values of simplicity and efficiency, catering to a lifestyle where time is valuable and convenience is key. The brand pushes against the norms of traditional ironing methods, offering a modern alternative that is both functional and easy to use. The brand positioning is functional, focusing on the performance and simplicity of the product. # Product The product featured in this ad is a device designed to quickly and easily remove wrinkles from sheets. It is portrayed as a convenient alternative to traditional ironing, offering a hassle-free solution for maintaining a neat and tidy appearance in the home. The product is for anyone who wants to keep their sheets wrinkle-free without the time and effort required by ironing. The ad highlights the product's ease of use and effectiveness in removing wrinkles, making it an appealing option for busy individuals who value convenience. The ad addresses the purchase barrier of time and effort associated with traditional ironing, positioning the product as a time-saving alternative. # Visual style The ad has a UGC feel with simple editing and static shots. The production quality is basic, giving it an authentic and relatable tone. The pacing is slow and consistent, allowing viewers to focus on the product demonstration. # Hooks Spoken: 00:00–00:07: SOS people are actually circling back Text overlay: 00:00–00:07 SOS people are actually circling back Visual: 00:00–00:01: A laptop sits on a white desk. The camera is stationary. The man's hands are visible as he opens the laptop. / 00:01–00:03: A man walks through a hallway into a bedroom. The camera follows him. A small dog walks behind him. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of being called back to work unexpectedly, disrupting personal time and routines. "SOS people are actually circling back" # Value propositions - Convenient alternative to traditional ironing - Time-saving alternative to traditional ironing # Benefits - Hassle-free solution for maintaining a neat and tidy appearance in the home - Time-saving alternative to traditional ironing # Features - Device designed to quickly and easily remove wrinkles from sheets # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using the product in their home. # Storyline - 00:00–00:01 The ad begins with a shot of a laptop on a desk. - 00:01–00:03 The scene transitions to a man walking through his home, implying he is being called back to work. - 00:03–00:05 The man is then shown making his bed, setting the stage for the product demonstration. - 00:05–00:07 The man uses the product on his sheets to remove wrinkles.

# Ad summary This TikTok video features a person claiming to be the first to say "yahoo dot com" in 2026. The video shows the date changing to January 1, 2026, at midnight. # Brand positioning The brand is not explicitly mentioned or shown in the ad. The ad focuses on a humorous and absurd claim related to the internet domain "yahoo dot com." The brand positioning is non-existent, as the ad does not promote any specific product, service, or value associated with a brand. The ad seems to be purely for entertainment purposes. # Product There is no product featured in the ad. The focus is on the claim of being the first person to say "yahoo dot com" in 2026. The ad does not address any purchase barriers or promote any specific product details. # Visual style The ad has a lo-fi, casual aesthetic, resembling a quickly made TikTok video. The editing is minimal, with static shots and direct cuts. The production quality is basic, with a focus on the screen recording. The pacing is slow, with a single cut at the end. # Hooks Spoken: 00:03–00:04: Yahoo dot com Text overlay: 00:00–00:04 I was the first person to say yahoo dot com in 2026 Visual: 00:00–00:03: Close-up shot of a device screen displaying the date and time. The screen shows "Wed Dec 31 11:59:57 PM." The background is dark and out of focus. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The video is presented from the perspective of someone making a humorous claim. # Storyline - 00:00–00:03 The video opens with the text overlay "I was the first person to say yahoo dot com in 2026." - 00:00–00:03 The screen shows a close-up of a device displaying the date and time. The time is 11:59:57 PM on Wednesday, December 31. - 00:01–00:03 The time progresses, showing 11:59:58 PM, then 11:59:59 PM. - 00:03–00:04 The date changes to Thursday, January 1, at 12:00:00 AM. - 00:03–00:04 A voice says "yahoo dot com."

# Ad summary This ad uses a meme format to humorously suggest that the viewer should not delete their emails for New Year's Eve. # Brand positioning The brand is not explicitly mentioned in the ad. The ad uses a meme format to humorously suggest that the viewer should not delete their emails for New Year's Eve. The brand is positioning itself as relatable and humorous. # Product The product is not explicitly mentioned in the ad. The ad uses a meme format to humorously suggest that the viewer should not delete their emails for New Year's Eve. # Visual style The ad has a meme-like visual style. The background is a blurred image of fireworks, and the text is in a simple, sans-serif font. The overall effect is playful and humorous. # Hooks Headline: y'all love # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that deleting emails is a chore that people dislike. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is speaking from the perspective of someone who knows what the viewer likes, is excited about New Year's Eve, and understands the viewer's struggles. # Storyline - The ad starts with the phrase "y'all love NYE" in a white font. This is intended to grab the viewer's attention and set the tone for the ad. The brand is speaking from the perspective of someone who knows what the viewer likes. - The ad then shows the letters "NYE" in a large, yellow font with a 3D effect. This is intended to further emphasize the New Year's Eve theme. The brand is speaking from the perspective of someone who is excited about New Year's Eve. - The ad then shows the phrase "Not deleting Your Emails" in a white font. The letters "N", "Y", and "E" are colored yellow to match the "NYE" above. This is intended to create a humorous contrast between the viewer's love of New Year's Eve and the mundane task of deleting emails. The brand is speaking from the perspective of someone who understands the viewer's struggles.

# Ad summary This ad is a list of things that are 'in' and 'out' for 2026. The 'in' list includes things like getting news from a news app, using more exclamation points, and sending flowers. The 'out' list includes things like doomscrolling, emojis in emails, and using corporate jargon. # Brand positioning There is no brand explicitly promoted in this ad. The ad promotes a lifestyle that is more intentional and less reactive. It values experiences over material possessions, and encourages people to be more present in their lives. The ad pushes against the norms of social media and corporate culture, and promotes a more authentic and fulfilling way of living. # Product There are no products explicitly promoted in this ad. The ad promotes a lifestyle that is more intentional and less reactive. It values experiences over material possessions, and encourages people to be more present in their lives. # Visual style The ad has a minimalist visual style, resembling a note taken on a smartphone or a simple text document. The production quality is low, giving it a UGC feel. The layout is straightforward, with a clear separation between the 'ins' and 'outs' lists. The typography is clean and legible, and the overall design is simple and uncluttered. This style mimics a platform-native look, specifically resembling a note or list created on a mobile device. # Hooks Headline: 2026 ins # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling overwhelmed and unproductive in daily life. The ad copy includes: "Doomscrolling", which signals the frustration of being stuck in negative news cycles. # Value propositions - Intentional news consumption vs. passive social media scrolling - Enthusiastic communication through exclamation points - Efficient email management with 'Inbox zero' - Thoughtful gestures like sending flowers - Nostalgia and connection through childhood email - Cost-effective and enjoyable homemade coffee - Relaxing and affordable staycations - Avoiding negative news through reduced doomscrolling - Professional communication without emojis in emails - Authentic communication without corporate jargon - Positive self-perception by avoiding self-deprecation - Time-saving by abandoning unenjoyable books - Prioritizing well-being through adequate sleep - Efficient communication by avoiding unnecessary follow-ups - Healthier snacking by avoiding raisins # Benefits - More intentional news consumption - More enthusiastic communication - Less email clutter - More thoughtful gestures - Nostalgia and connection to the past - Saving money and enjoying homemade coffee - Relaxing and affordable vacations - Avoiding negative news cycles - More professional communication - More authentic communication - Avoiding unnecessary self-criticism - Avoiding wasting time on unenjoyable books - Prioritizing sleep - Avoiding unnecessary follow-up emails - Avoiding undesirable snacks # Features - Getting news from a news app vs social media - Using more exclamation points!!!! - "Inbox zero" - Sending flowers - Embracing your childhood email address - Making your coffee at home - Staycations - Doomscrolling - Emojis in emails - Using corporate jargon - Self-deprication - Finishing a bad book - Getting less than 7 hours of sleep - "Just following up" - Raisins # Call to action None used. # Social proof - None used. # Point of view - External source: The date and time at the top of the image provide a temporal context for the lists. - Brand: The '2026 ins' and '2026 outs' lists represent the brand's perspective on desirable and undesirable trends. # Storyline - The ad begins with the date December 30, 2025 at 7:56 AM, setting the stage for a forward-looking perspective. This is from an external source, establishing a specific moment in time as a reference point for the trends being presented. - The ad then lists '2026 ins,' which includes a series of positive trends or activities. This is from the brand's perspective, highlighting desirable behaviors and preferences for the coming year. - Following the 'ins' list, the ad presents '2026 outs,' which includes a series of negative trends or activities to avoid. This is also from the brand's perspective, contrasting the desirable behaviors with those to be left behind.

# Ad summary This ad uses humor to demonstrate how to 'liquify your assets' by boiling money in a pot. The ad is intended to be funny and attention-grabbing. # Brand positioning This ad does not explicitly promote a brand. The focus is on humor and a satirical take on financial advice. The ad uses a playful and absurd approach to grab attention, rather than promoting specific brand values or products. # Product This ad does not explicitly promote a product. The ad features US dollar bills being boiled in a pot of water. The ad is a satirical take on financial advice, using the literal action of 'liquifying' money to create a humorous and attention-grabbing scenario. # Visual style The ad has a casual, UGC feel with a static camera and simple editing. The production quality is basic, aligning with a typical social media post. The pacing is consistent, with static shots and no music, emphasizing the absurdity of the action. # Hooks Text overlay: 00:00–00:14 how to liquify your assets Visual: 00:00–00:01: A stainless steel pot sits on a black electric stovetop. The kitchen background includes a toaster, mixer, and granite countertops. Text overlay reads: 'how to liquify your assets.' The camera is stationary and slightly overhead. # Funnel stage Top of funnel (Awareness) # Pain points The ad humorously addresses the frustration of having assets that are not easily accessible or usable, using the literal action of 'liquifying' money to create a humorous and attention-grabbing scenario. 'how to liquify your assets' # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone demonstrating a humorous and absurd action. # Storyline - 00:00–00:01 The ad opens with a pot on a stove, and the text overlay reads, 'how to liquify your assets.' - 00:01–00:07 Water is poured into the pot, followed by a stack of US dollar bills. - 00:07–00:09 The person adds pepper to the pot. - 00:09–00:14 The person ladles the resulting liquid into a bowl.

# Ad summary This ad is for a rare Yahoo email address for sale. The email address is 'joe@yahoo.com' and the seller is asking $1,200. # Brand positioning This ad does not explicitly feature a brand. However, it implicitly leverages the Yahoo brand by offering a rare email address for sale. The value proposition hinges on the perceived scarcity and desirability of a simple, memorable Yahoo email address, suggesting that the brand still holds a certain cachet or nostalgia for some users. The ad positions the email address as a unique digital asset, akin to a collectible item, appealing to those who value online identity and simplicity. # Product The product being advertised is a Yahoo email address: 'joe@yahoo.com'. The seller emphasizes its rarity and simplicity, stating that it contains 'no numbers, underscores or special characters'. This suggests the email's value lies in its clean, memorable format, making it a desirable digital asset for personal or professional use. The ad addresses the potential purchase barrier of skepticism by presenting the email as a unique opportunity to own a piece of internet history or establish a simple online identity. # Visual style The ad has a lo-fi, user-generated content (UGC) feel. The image appears to be a snapshot taken with a smartphone, with natural lighting and minimal editing. The typography is simple and straightforward, resembling standard platform fonts. The overall aesthetic is casual and unpolished, which may be intended to convey authenticity or create a sense of novelty. # Hooks Headline: Rare email for sale # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not having a simple, memorable, and 'original' email address. The description highlights the absence of numbers, underscores, and special characters, suggesting that many available email addresses are cluttered or undesirable: 'original yahoo email up for grabs! no numbers, underscores or special characters' # Value propositions - Rare email for sale - original yahoo email up for grabs! no numbers, underscores or special characters # Benefits - up for grabs! # Features - original yahoo email - no numbers - no underscores - no special characters # Call to action Check out # Social proof - None used. # Point of view - Brand: The Yahoo brand is implicitly present through the email address itself, lending credibility and recognition to the offering. - Customer: The customer's perspective is implied through the potential desire for a simple, memorable email address, and the opportunity to own a 'rare' digital asset. - External source: The platform provides contextual information such as listing time and seller proximity, adding a layer of trust and relevance. # Storyline - The ad starts with a visual of a hand holding a piece of paper with the email address 'joe@yahoo.com' written on it. This is from the seller's perspective, showcasing the item for sale and immediately establishing its identity. - The ad then states 'Rare email for sale' and lists the price as $1,200. This is from the seller's perspective, highlighting the scarcity and value of the email address and setting the expectation for a premium price. - The ad includes details such as 'Just listed a few seconds ago' and 'Nearby • 1 mi'. This is from the platform's perspective, providing contextual information about the listing's freshness and the seller's proximity to the viewer. - The ad provides options to 'Like', 'Comment', and 'Share', as well as buttons to 'Check out' and 'Make an offer'. This is from the platform's perspective, encouraging user engagement and facilitating potential transactions. - The ad includes a 'Description' that states 'original yahoo email up for grabs! no numbers, underscores or special characters'. This is from the seller's perspective, emphasizing the email's unique qualities and further justifying its value.

# Ad summary The ad is a meme showing a weather forecast with a 100% chance of snow, accompanied by the text "Looks like a 100% chance of me canceling plans." # Brand positioning There is no brand featured in this ad. The ad focuses on a relatable, everyday scenario. # Product There is no product featured in this ad. The ad shows a weather forecast with a 100% chance of snow, accompanied by the text "Looks like a 100% chance of me canceling plans." # Visual style The ad has a simple, clean visual style. The image is a screenshot of a weather forecast, and the text is simple and easy to read. # Hooks Headline: Looks like a 100% chance of me canceling plans # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the frustration of having to cancel plans due to bad weather. The text "Looks like a 100% chance of me canceling plans" signals this frustration. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer: The text "Looks like a 100% chance of me canceling plans" is from the customer's point of view, as they are the ones who are canceling plans. # Storyline - The ad starts with a weather forecast showing a 100% chance of snow. This is intended to set the scene and create a sense of context for the viewer. - The ad then shows the text "Looks like a 100% chance of me canceling plans." This is intended to create a sense of humor and relatability for the viewer.

# Ad summary This ad is a meme showing a weather forecast of -10 and -11 degrees celcius. # Brand positioning There is no brand mentioned or shown in this ad. # Product There is no product mentioned or shown in this ad. # Visual style The ad is a meme. It is a screenshot of a weather forecast. The text is simple and easy to read. # Hooks Headline: ooooo it's freezing🥶 # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that it is very cold. The text "ooooo it's freezing🥶" signals this frustration. # Value propositions - Know the temperature and percentage so you can prepare for the weather # Benefits - Know the temperature - Know the percentage # Features - Weather forecast - Temperature - Percentage # Call to action None used. # Social proof - None used. # Point of view - Customer: The text "ooooo it's freezing🥶" is from the perspective of someone experiencing the cold weather. - External source: The weather forecast is from the perspective of the weather forecast. # Storyline - The ad starts with the text "ooooo it's freezing🥶" to convey the message that it is very cold. This is from the perspective of someone experiencing the cold weather. - The ad then shows a weather forecast with the temperature at -11 degrees celcius at 3 PM and 4 PM, -10 degrees celcius at 5 PM, 6 PM, 7 PM, 8 PM, and 9 PM. This is from the perspective of the weather forecast.