How DRMTLGY Advertises on Meta

# Ad summary This ad promotes DRMTLGY's Retinol Body Lotion and features customer testimonials from a diverse group of people. They share how the product has benefited their skin, along with dermatologists who recommend it. # Brand positioning DRMTLGY positions itself as a brand that formulates effective skincare solutions accessible to everyone. The brand stands out by offering products suitable for both face and body, with a focus on anti-aging ingredients. This is reinforced by the inclusion of expert opinions, suggesting the brand aligns with science-backed skincare. The brand is positioned as a modern, trustworthy skincare option. # Product DRMTLGY's Retinol Body Lotion is designed to soften skin and diminish the appearance of uneven skin, stretch marks, and dark spots. The product is presented as fragrance-free and packed with anti-aging ingredients such as retinol, caffeine, ceramides, and panthenol. The ad emphasizes its unique offering as a body lotion with retinol, distinguishing it from other products on the market. The lotion is showcased being used by a diverse range of people, on various areas of the body, such as the arms, chest, knees, and legs. # Visual style The ad uses a blend of UGC and professional-looking shots, creating a sense of authenticity while maintaining a polished appearance. Quick cuts are used, with a BPM of approximately 60 cuts per minute, creating a dynamic pace that keeps the viewer engaged. The lighting is primarily natural, and the overall aesthetic is clean and bright. The transitions are smooth and seamless, contributing to a professional feel. The color grading is minimal, emphasizing natural skin tones. The visual motifs include product close-ups, application demonstrations, and testimonial shots, all center-framed for maximum impact. # Hooks Spoken: The skin on your body is probably aging faster than the skin on your face! Text overlay: 00:00–00:02 / THE SKIN ON YOUR BODY / IS PROBABLY AGING FASTER / THAN THE SKIN ON YOUR FACE! Visual: 00:00–00:02 A close-up of a fair-skinned arm with freckles or sunspots is shown. The arm is slightly bent, and the camera focuses tightly on the skin's texture and discoloration. The background is blurred and out of focus, suggesting the shot is taken indoors with natural lighting. # Funnel stage Consideration # Pain points The skin on your body is aging faster than the skin on your face, potentially leading to concerns like uneven skin tone, dark spots, and stretch marks. # Value propositions - Unique product formulation designed for the body with retinol - Expert-recommended and endorsed by dermatologists - Addresses multiple skin concerns: uneven skin, dark spots, and stretch marks - Includes high-quality anti-aging ingredients like retinol, caffeine, ceramides, and panthenol # Benefits - Helps future skin look and feel better - Enhances skin texture - Improves overall skin appearance # Features - Fragrance-free - Anti-aging ingredients: retinol, caffeine, ceramides, and panthenol - Softens skin - Diminishes the appearance of uneven skin - Diminishes the appearance of dark spots - Visibly helps stretch marks # Call to action DRMTLGY.com # Social proof - "Dermatologists are all over TikTok telling people to use this." – Male 1 (Dermatologist) - "I've used it for four weeks and look at the difference it's made!" – Female 7 (Customer) # Point of view - Customer 60% – The ad features numerous customer testimonials with real people sharing their positive experiences using the product. - Brand 30% – The brand's official voice introduces the product, its features, and benefits. - Expert 10% – A dermatologist is featured, lending credibility to the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a person's arm covered in spots, raising the question that the skin on your body is probably aging faster than the skin on your face, which aims to grab attention by highlighting a common skin concern that may be overlooked. The message is from the brand’s perspective, communicated through a text overlay. - 00:02–00:04 00:02–00:04 A hand displays DRMTLGY’s Retinol Body Lotion, while text states that this is DRMTLGY's Retinol Body Lotion. The ad introduces the product being advertised, setting the stage for showcasing its features and benefits. This is told from the brand's perspective, with the text overlay providing the product name. The visual is neutral and informative. - 00:04–00:08 00:04–00:08 A woman squeezes the lotion onto her hand and rubs it in. She states that there's literally nothing like this on the market, emphasizing the product's uniqueness, and adds that it's fragrance-free, addressing a potential purchase barrier for those sensitive to scents. The voiceover is conversational. The perspective is from a brand advocate who demonstrates the texture of the product and highlights key selling points. - 00:08–00:13 00:08–00:13 The visuals shift to different women who demonstrate applying the product to their chest, face and legs, stating that it diminishes the appearance of uneven skin and dark spots, and even visibly helps stretch marks. This showcases the product's versatility and benefits. The perspective is from a brand advocate or customer sharing positive outcomes. The tone is informative, and highlights multiple areas to use the lotion. - 00:13–00:18 00:13–00:18 A woman shows a close-up of the product, stating that it is absolutely packed with anti-aging ingredients like retinol, caffeine, ceramides, and panthenol, further emphasizing the product’s benefits. This comes from a brand advocate to highlight its ingredients and associated benefits. The tone is informative and persuasive. - 00:18–00:21 00:18–00:21 The ad transitions to testimonials, with a man holding the product and stating that dermatologists are all over TikTok telling people to use this, building credibility through expert endorsement. The perspective shifts to external experts and their recommendations, reinforcing the product's efficacy. The tone is confident and reassuring. - 00:21–00:26 00:21–00:26 Women continue with testimonials, stating that they've used it for four weeks and showing a before and after. The narrator states that every routine should have this. The perspective is from satisfied customers sharing their experiences and encouraging viewers to incorporate the product into their routines, building social proof. The tone is enthusiastic and relatable. - 00:26–00:27 00:26–00:27 The ad ends with a shot of the product with text on the screen to visit DRMTLGY.com. The narrator states that your future self will thank you, as the ad prompts action by encouraging viewers to purchase the product. This shifts to the brand's perspective, providing a clear call to action. The tone is confident and optimistic.

# Ad summary This ad promotes DRMTLGY Retinol Body Lotion, which is designed to help with crepiness, texture, and dark spots on the arms, chest, and legs. The ad begins with a question from a customer wondering about how to help their dark spots, so the creator addresses the issue and introduces the Retinol Body Lotion. She shares the fact that people usually only remember retinol for their faces, and shares that DRMTLGY has retinol for the body as well. The ad concludes with multiple other satisfied customers sharing their experiences with the product and its ability to smooth, brighten, and even skin. # Brand positioning DRMTLGY is a skincare brand that seems to focus on accessible dermatology. The brand provides "real" retinol body lotion, which suggests a commitment to effective, scientifically-backed ingredients rather than simply focusing on generic lotion. The product is designed to address skin concerns beyond the face, indicating that the brand understands skincare as a full-body approach. The brand positions itself as a solution for those who want advanced skincare without extra steps, promoting a routine that is both effective and simple. The focus on being "sensitive skin safe" further conveys a brand that cares about skin health, prioritizing comfort alongside cosmetic results. # Product DRMTLGY Retinol Body Lotion is a lotion designed to soften skin and diminish the appearance of uneven skin, stretch marks, and dark spots. It's positioned as an all-in-one treatment that addresses crepiness and texture, making it more than just a regular lotion. The retinol body lotion is designed for body skin and works phenomenally well. It's easy to use at night, just like a regular lotion, without any extra steps. The product is marketed to people who are serious about treating dark spots and crepey skin on their body. It is suitable for sensitive skin. # Visual style The ad blends user-generated content (UGC) style footage of customers sharing their personal results with polished, well-lit product shots that are characteristic of a commercial. The editing style includes quick cuts, interspersed with static shots, which help maintain a consistent pace. The overall aesthetic is accessible and informative, aimed at building trust with potential customers. # Hooks Spoken: Female 1: For me, the big, big change was seeing the dark spots on my arms start to actually look lighter. Text overlay: Dark spots on your forearms??? (Comment bubble) Visual: 00:00–00:03 A light-skinned person with red nail polish stands on a beach, with ocean waves in the background. The person's arm is presented to the viewer with a comment bubble that reads "Dark spots on your forearms???" in the top left. # Funnel stage Consideration # Pain points The pain point addressed is the presence of dark spots and crepey skin on the body, particularly on areas like the arms, chest, and legs, that are commonly overlooked in skincare routines. Visually, this is signaled by the shot of the arm on the beach with numerous dark spots. The speaker questions, "Dark spots on your forearms???" # Value propositions - Easy to use at night, same as I would a regular lotion - This is just an actual treatment lotion # Benefits - help[s] the crepiness, the texture, and the dark spots. - skin started to look smoother, brighter, and way more even # Features - real Retinol Body Lotion - designed for body skin - sensitive skin safe # Call to action Get yours at drmtlgy.com # Social proof - "Over a few weeks, my skin started to look smoother, brighter, and way more even, especially on my arms and hands." – Female 2 - "For me, the big, big change was seeing the dark spots on my arms start to actually look lighter." – Female 1 # Point of view - Customer 85% – The majority of the video is told from the perspective of customers who have used the product, with various women applying the product to their arms, chest, legs and hands and sharing their experiences. - Brand 15% – The brand's POV is represented by direct product claims and messaging such as demonstrating the lotion bottle and listing the brand's website. # Storyline - 00:00–00:03 The ad starts with a comment asking about dark spots on the forearms, immediately addressing a common skin concern and framing the ad as a response to a user question. - 00:03–00:05 The creator shows her arm, saying that she also experienced this but was able to see the dark spots on her arms actually look lighter. - 00:06–00:10 The creator transitions to the common practice of retinol use on the face, contrasting it with the neglect often given to the arms, chest, and legs. This emphasizes a gap in the market and sets up the need for the advertised product. - 00:10–00:15 The creator holds up a tube of DRMTLGY Retinol Body Lotion as the solution to this problem, positioning it as a legitimate retinol product designed for body skin. This introduces the product as a functional and effective treatment. - 00:15–00:28 The creator proceeds to demonstrate the lotion, showing it being applied to various body parts, reinforcing its ease of use and broad application for crepiness, texture, and dark spots. The lotion is positioned as easy to use with no extra steps. - 00:29–00:35 Other customers are featured, talking about how the lotion has made their skin look smoother, brighter, and more even, particularly on their arms and hands. This provides social proof and reinforces the lotion's benefits. - 00:35–00:43 The creator emphasizes that retinol body lotion is a step that most people skip, but it's the one that actually works if you're serious about dark spots and crepey skin. This frames the product as an essential, often overlooked solution. - 00:43–00:44 The ad concludes with the creator stating "Get yours at drmtlgy.com" prompting viewers to make a purchase.

# Ad summary This ad features multiple individuals discussing the benefits of using DRMTLGY Luminous Eye Corrector, claiming that it is better than using concealer because it does not crease. The product is demonstrated throughout the ad. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand that prioritizes both the cosmetic and health-related benefits of their products. The brand offers effective skincare solutions that replace steps in the user's beauty routine. They position themselves as the solution to the frustration of using concealer, which is considered to be a category norm by those seeking to diminish under-eye circles. DRMTLGY emphasizes a functional, practical approach by offering products that are simple, safe, and effective. # Product DRMTLGY's Luminous Eye Corrector with SPF 41 is presented as a multifunctional product designed to correct, brighten, and protect the under-eye area. Marketed as an alternative to traditional concealer, it comes in a pen-like applicator with a dispensing tip and is available in multiple shades. It promises lightweight coverage that blends like skincare, avoiding the caking and creasing associated with concealers. Key features include peachy tones to counteract dark circles and a formula packed with ingredients such as peptides, ceramides, and snow mushroom. It serves as a corrector, brightener, and sunscreen all in one, providing a natural glow and the appearance of well-rested, hydrated skin. # Visual style The ad is a mixture of polished and UGC styles. It appears to be shot with natural lighting with simple backgrounds and mostly static shots. There are many quick cuts, particularly when there are multiple women speaking. The ad feels authentic as the women all appear to be actual users of the product. The pace is quick, averaging roughly 15-20 cuts per minute. The text and product actions are timed to the voiceover lines, but not to a significant degree. # Hooks Spoken: Female 1: What's one thing I can do to make my eyes look younger? Text overlay: What's one thing I can do to make my eyes look younger? Visual: 00:00–00:03: Close up, eye-level shot of a light-skinned woman with brown hair looking directly into the camera. She wears neutral makeup and gold bracelets. She has her hand up to the side of her face to emphasize the area around her eye. The background is slightly out of focus, showing the wall of a house. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the problem of using concealer, which creases and makes skin look much older. “I used to layer on concealer every morning, but within a few hours it would crease so badly and make my skin look so much older.” # Value propositions - The product is a corrector, brightener, and sunscreen all in one. - The product delivers hydration in a tube. - The product blends in like skincare. - The product lasts forever because a little goes a very long way. - It has no brushes, no layering, and no fuss. # Benefits - Instantly wakes up your eyes - Smooths the look of fine lines - Gives a natural glow that looks like sleep and hydration - Lightweight coverage that blends in like skincare - No caking and no creasing - A little goes a very long way # Features - Contains SPF 41 - Contains peptides, ceramides, and snow mushroom - Comes in multiple shades - Peachy tones to counteract dark circles # Call to action Grab yours now before it sells out again. # Social proof - "I haven't touched concealer since April and my eyes have never looked better." – Female 2 (Customer) - "I used to layer on concealer every morning, but within a few hours it would crease so badly and make my skin look so much older." – Female 3 (Customer) - "If you're tired of tired looking eyes, trust me, this is the fix." – Female 7 (Customer) # Point of view - Customer 90% – Multiple customers share their experiences and demonstrate product usage in a testimonial format. - Brand 10% – The brand is mentioned through the visual of their product and website. # Storyline - 00:00–00:03 A woman directly addresses the camera, leaning in to ask a question about how to make her eyes look younger. - 00:03–00:04 She answers her own question, leaning in closer and whispering emphatically that the viewer should ditch their concealer. - 00:04–00:07 The woman applies an unnamed concealer and states that she hasn't touched concealer since April and her eyes have never looked better, to build on the claim that the viewer should ditch their concealer. - 00:07–00:13 Another woman applies concealer, stating that she used to layer it on every morning, but it would crease and make her skin look much older. This provides a more detailed explanation as to why one should not use concealer. - 00:13–00:18 A woman holds the featured DRMTLGY product in front of a gray background, stating that instead of using concealer, she uses DRMTLGY's Luminous Eye Corrector with SPF 41, thereby introducing the product. - 00:18–00:26 Multiple women apply the DRMTLGY product to their under-eye area and smooth it in with their fingers, emphasizing that the featured product is a corrector, brightener, and sunscreen all in one. - 00:26–00:32 A woman demonstrates the texture of the product on her wrist and explains that it's a corrector that uses peachy tones to counteract the blue hues that cause dark circles. This illustrates the different functionality of the product compared to concealer. - 00:32–00:35 Another woman applies the product, stating that, unlike concealer, there's no caking and no creasing, providing a direct comparison against concealer. - 00:35–00:37 The first woman featured applies the product and comments that it blends in like skincare, providing further description of the product's benefits. - 00:38–00:42 Another woman applies the product, emphasizing that it's packed with ingredients her skin actually loves, such as peptides, ceramides, and snow mushroom. This highlights the skincare qualities of the product. - 00:42–00:47 Another woman applies the product, stating that she just dabs it on and goes. The next woman echoes this sentiment, saying there's no brushes, no layering, no fuss, and that a little goes a long way. These statements highlight the simplicity of the product. - 00:47–00:51 One of the earlier women reappears on screen and states that if you're tired of tired looking eyes, this is the fix. - 00:51–00:57 A final woman states that there is a 60-day money back guarantee, so there's no risk in trying the product, and encourages the viewer to grab theirs now before it sells out again. She also includes the brand's website.

# Ad summary This ad showcases the DRMTLGY needle-less growth factor serum, highlighting its ability to smooth wrinkles, plump fine lines, and restore firmness without injections. It offers a risk-free 60-day trial and a 25% discount with auto-ship, emphasizing real results and affordability. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand offering clinically backed formulas for effective anti-aging without invasive procedures. The brand appeals to consumers seeking visible results without needles or high costs, pushing against traditional skincare norms that involve painful or expensive treatments. It focuses on functional benefits like smoothing wrinkles and restoring firmness, with an emphasis on science-backed ingredients and risk-free trials, aiming to occupy a space in the consumer's mind as a reliable and accessible solution for aging concerns. # Product The DRMTLGY Needle-less Growth Factor Serum is presented as a clinically-backed, vegan product designed to rejuvenate skin with anti-wrinkle growth factors, visibly smoothing wrinkles, plumping fine lines, and restoring firmness without injections. Marketed for those seeking effective anti-aging solutions without needles or high costs, it is made with bioengineered peptides and a vegan growth factor complex that works deep within the skin. USPs include its needle-free application, clinically-backed formula, and the claim of visible difference within 60 days. The ad addresses purchase barriers by offering a 60-day risk-free trial and highlighting its affordability compared to other anti-aging treatments like Botox or expensive eyeshadow palettes. # Visual style The ad features a mix of UGC-style content with polished product shots, creating a hybrid feel that balances authenticity with professional appeal. Editing includes quick cuts to maintain a fast pace, syncing visuals with voiceover and text overlays. Visual motifs include frequent product close-ups and demonstration shots. The overall aesthetic is clean and modern, with a focus on natural lighting and clear visuals. The pacing is brisk, with cuts timed to align with spoken content, giving it a snappy, engaging rhythm. # Hooks Spoken: 00:00–00:02 If you don't start seeing your mouth wrinkles fade, you don't pay. Text overlay: 00:00–00:02 If you don't start seeing your mouth wrinkles fade, you don't pay Visual: 00:00–00:02 Close-up shot of a middle-aged white woman with shoulder length brown hair and light skin, looking directly at the camera. She is wearing a black t-shirt and small earrings. A red circle is drawn around her mouth, highlighting the wrinkles around her mouth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration with aging skin, specifically mouth wrinkles, implying that they are undesirable. The ad aims to solve this problem by offering a solution to reduce these wrinkles. "If you don't start seeing your mouth wrinkles fade, you don't pay." # Value propositions - Try the full-size Needle-less Growth Factor Serum completely risk-free for 60 days. - If you REALLY love it, you can get 25% OFF forever with auto-ship. # Benefits - Visibly smooth wrinkles - Plump fine lines - Restore firmness - No appointments - No needles - No crazy price tag # Features - Needle-less - Full-size - Clinically backed formula - Made with bioengineered peptides - Vegan growth factor complex # Call to action Try it now # Social proof - Thousands of women have seen real results in just a few weeks # Point of view - Customer 40% – Several customers use the product and speak directly to the camera about it, sharing their experiences. - Brand 30% – A person wearing a lab coat and standing in front of a microphone speaks directly to the camera as the official voice of the brand, explaining the product's trial and benefits. - Expert 30% – A person in a lab coat shares facts about the product while standing in front of a microphone, adding to the product's credibility. # Storyline - 00:00–00:02 The ad opens with a woman speaking directly to the camera, setting up the premise that there's no payment if the serum doesn't work. - 00:02–00:08 Building on the previous statement, the ad introduces the product and highlights common skepticism around needle-free serums delivering visible results, especially in a short time frame. - 00:08–00:15 An expert figure from DRMTLGY introduces the product and presents a risk-free trial of the full-size Needle-less Growth Factor Serum for 60 days, reinforcing the brand's confidence in its effectiveness. - 00:15–00:19 Expanding on the trial offer, the ad outlines expected benefits like smoother, plumper, and more radiant skin, reiterating the no-risk aspect by stating that customers can simply send it back if unsatisfied. - 00:19–00:23 Extending beyond the trial, the ad presents an incentive for those who love the product, offering a 25% discount with auto-ship, implying continuous benefits and customer satisfaction. - 00:23–00:27 Addressing pain points, the ad reassures viewers that the product eliminates the need for appointments, needles, and high costs associated with traditional anti-aging treatments, framing it as a convenient and affordable solution. - 00:27–00:35 Providing credibility, the ad emphasizes that the product isn't Botox but a clinically-backed formula made with bioengineered peptides and a vegan growth factor complex, highlighting its scientific foundation. - 00:35–00:38 Visually demonstrating the product's action, the ad shows animations that illustrate the serum's ability to smooth wrinkles, plump fine lines, and restore firmness within the skin. - 00:38–00:39 Reiterating the benefits, the ad stresses that the serum achieves its results without injections, reinforcing its non-invasive appeal. - 00:39–00:42 To build trust, the ad presents social proof with testimonials from women who have experienced real results in just a few weeks, reinforcing the product's effectiveness. - 00:42–00:44 Further emphasizing affordability, the ad compares the product's cost to that of an eyeshadow palette, making it seem more accessible. - 00:44–00:47 The ad concludes with a direct call to action, encouraging viewers to try the product and reinforcing the risk-free trial by stating that they can simply send it back if they don't love it.

# Ad summary This ad features a woman recommending DRMTLGY's Universal Tinted Moisturizer, which has SPF 46. She shares that she never used to wear sunscreen because she didn't like the way it felt or sat underneath her makeup. She touts the product's protective and sheer, lightweight shade that matches all skin tones, providing a light layer of SPF protection, moisturizer, and subtle coverage. She wears it underneath her makeup, finding it not greasy or heavy, and says it wears beautifully. # Brand positioning DRMTLGY positions itself as a medical-grade skincare brand. The brand promotes values of protection and simplicity with its SPF moisturizer. It seemingly ignores trends and competitor behaviors, instead emphasizing the product's functional benefits and practical results for the consumer. The brand is positioning itself in the consumer's mind as a trusted provider of skincare solutions with high-quality ingredients. # Product DRMTLGY's Universal Tinted Moisturizer SPF 46 is a tinted moisturizer that provides SPF 46 protection. It is designed for anyone who wants a protective, sheer, and lightweight moisturizer that matches all skin tones. The moisturizer provides a light layer of SPF protection and subtle coverage, making it suitable for wearing underneath makeup. The product addresses the common dislike of sunscreen's greasy or heavy feel, offering a non-greasy, lightweight alternative that wears beautifully. # Visual style The ad features a natural, UGC-style aesthetic with a conversational tone. The editing style includes quick cuts and static shots, creating a casual and approachable vibe. The production quality is a hybrid, balancing between a UGC feel and a polished commercial, supporting the intended tone and audience. The pacing is consistent throughout the ad. The audio-visual sync is timed to align cuts and text with voiceover lines, enhancing engagement. # Hooks Spoken: Female 1: I never used to wear sunscreen. Text overlay: I never used to wear sunscreen. Visual: 00:00–00:02: The shot shows a woman with shoulder-length dark wavy hair, wearing a black t-shirt. She has fair skin with a slight tan and is smiling at the camera. # Funnel stage Consideration # Pain points The ad addresses the common pain point of disliking the feel of traditional sunscreens, which are often perceived as greasy, heavy, and uncomfortable under makeup. “Truthfully, it's because I didn't like the way sunscreen felt or sat underneath my makeup, and I would have rather had worn makeup instead of sunscreen." # Value propositions - SPF 46 protection: Shields skin from sun damage, preventing premature aging and reducing the risk of skin cancer. - Sheer, lightweight tinted shade: Provides a natural-looking tint that blends seamlessly, enhancing skin tone without feeling heavy or greasy. - Universal skin tint: Adaptable formula that suits a wide range of skin tones, simplifying the search for the perfect match. # Benefits - Matches all skin tones - Seamlessly absorbs into your skin - Provides a beautiful light layer of SPF protection and moisturizer and very subtle coverage. - It is not greasy. - It is not heavy. - It wears beautifully. # Features - SPF 46 protection - A very sheer, lightweight, tinted shade - Universal skin tint # Call to action DRMTLGY.COM # Social proof - The entire ad is a customer testimonial. She uses “I” statements to promote firsthand use: “I never used to wear sunscreen… Until I found DRMTLGY's Universal Tinted Moisturizer... I wear it underneath my makeup.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated by a customer reviewing the product. # Storyline - 00:00–00:02 The ad begins with a woman explaining she never used to wear sunscreen. - 00:02–00:12 She shares her reasoning: she didn't like the way sunscreen felt or how it sat under makeup, and she'd rather wear makeup. - 00:13–00:18 She then introduces DRMTLGY's Universal Tinted Moisturizer SPF 46, framing it as the solution that changed her mind. - 00:19–00:34 Highlighting its benefits, she notes that it's not only protective but also provides a very sheer, lightweight tinted shade that matches all skin tones. - 00:35–00:46 The ad transitions to a close-up demonstration of the product being applied, emphasizing its seamless absorption into the skin and the beautiful light layer of SPF protection it provides. - 00:47–00:51 Returning to the woman, she applies the moisturizer to her face, highlighting its subtle coverage. - 00:52–00:58 She shares more benefits, stating that it's not greasy or heavy, and it wears beautifully, reinforcing its suitability for everyday use under makeup.

# Ad summary A woman promotes two skincare products, DRMTLGY Needle-less Serum and Needle-less Growth Factor Serum, and says they have helped her skin look phenomenal and reduced the appearance of lines on her neck. # Brand positioning DRMTLGY is presented as a brand with needle-free skincare. The brand offers skincare products that deliver visible, transformative results, as evidenced by the spokesperson's claims of improved skin appearance and reduced neck lines. They cater to individuals who are either scared of needles or prefer non-invasive methods. The brand positions itself as an innovative provider of effective solutions, using advanced ingredients and formulations to address common skin concerns. The brand strives to provide a scientifically supported approach to beauty. Their primary focus is the functionality of their products. # Product The DRMTLGY Needle-less Serum is a skincare product that helps to improve the overall appearance and texture of the skin and is applied using a dropper. The DRMTLGY Needle-less Growth Factor Serum is a product meant to tell the user's skin to behave younger. Both serums are intended to eliminate fine lines and wrinkles on the face and neck without the use of needles. The combination of the two products is part of a morning skincare routine. # Visual style The ad has a casual aesthetic with natural lighting, made to appear like it was filmed on a smartphone. There are quick cuts throughout the ad, and the pacing is consistent. The ad has a UGC feel. # Hooks Spoken: Female 1: And then she was like, you got Botox recently, didn't you? Text overlay: 00:00–00:01 And then she was like / 00:01–00:02 got Botox / 00:02–00:03 recently, didn't you? Visual: 00:00–00:03 The shot shows the face of a woman. She is fair-skinned with shoulder-length brown hair. She is wearing a pink pajama top and gold jewelry. She is holding a gray mug. She is talking to the camera. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Terrified of needles. # Value propositions - Needle-less serum, so that you can get rid of fine lines and wrinkles without having to use needles. # Benefits - Skin does look phenomenal - Making the lines on my neck go away # Features - Needle-less - Growth factors # Call to action None used. # Social proof - "I met up with my friends the other day and they all accused me of getting Botox" – Female 1 (Customer) - "Every week I feel like I notice a difference in my neck." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:12 The ad begins with a woman sharing an anecdote about her friends accusing her of getting Botox, despite her fear of needles. - 00:12–00:14 She admits she's been gatekeeping her skincare routine that is responsible for her phenomenal skin. - 00:14–00:18 She says that she will be sharing that routine with the audience and no longer gatekeep. - 00:18–00:22 She holds up the DRMTLGY Needle-less Serum and mentions that she put the last bit of it on her skin. - 00:22–00:25 She shows the camera her skin and mentions how good it looks. - 00:25–00:28 She holds up the DRMTLGY Needle-less Growth Factor Serum and states that she puts it on top of the Needle-less Serum. - 00:28–00:34 She puts dots of the Needle-less Growth Factor Serum on her face and begins to rub it in. - 00:34–00:39 She describes growth factors as something that tells your skin to behave younger. - 00:39–00:42 She says that she struggles with the lines on her neck and that she's had them for a long time. - 00:43–00:49 She claims that the combination of the two products not only works wonders for her face but also makes the lines on her neck go away. - 00:49–00:52 She says that she does this routine every single morning before doing any other skincare or makeup. - 00:52–00:55 She claims that every week she notices a difference in her neck. - 00:55–00:59 She holds up both of the products and states that they are saving her life and her skin.

# Ad summary A woman shares that she visited her dermatologist and found out that she was not exfoliating correctly, and that blackheads and large pores are caused by excess oil production. The dermatologist recommended the DRMTLGY Tingle Exfoliating Pads, which include salicylic and glycolic acid, for eliminating blackheads. She says that she was shocked how fast these work, and that her pores were clear after one use. She says these are convenient and come with a ton of pads, which will last a long time, and are a fraction of the cost of other exfoliating pads. She encourages viewers that if they are looking for better-looking pores instantly, this is a no-brainer, and she can't recommend them enough. # Brand positioning DRMTLGY positions itself as a solution to blackheads and large pores through its line of skin care products. The brand provides high-quality products at affordable costs so that the customer can save money compared to alternatives. # Product The DRMTLGY Tingle Exfoliating Pads are skincare pads that clear up large pores and blackheads. These pads have salicylic and glycolic acid, which work to immediately eliminate blackheads. The tingle sensation of the product makes the customer feel the product clearing out the pores. The pads are sold in tubs and are convenient, and come with a ton of pads. The product is a fraction of the cost of other exfoliating pads, saving the customer money. # Visual style The ad is a UGC video that is filmed in a real setting, seemingly in a home. The video's quality is slightly raw, giving it an authentic feel. The cuts are quick, which allows the viewer to maintain interest. The video uses a mix of close-up and medium shots. The pacing is quick and consistent throughout the ad. # Hooks Spoken: Female 1: girls, what products are you using for big pores that ACTUALLY work? Text overlay: 00:01–00:02 / 00:00–00:03 girls, what products are you using for big pores that ACTUALLY work? (Comment bubble) Visual: 00:00–00:03 Close up shot of a fair-skinned woman with blonde hair and blue eyes. The woman is looking directly into the camera and her finger is pointing at the side of her nose. She has eyeliner and blush on. In the background is a blurred view of a room. # Funnel stage Middle of funnel (Consideration) # Pain points The most central problem presented in the ad is the frustration of having large pores and blackheads that seem resistant to various products and treatments. The opening line directly addresses this, showing the speaker's struggle to find effective solutions: "girls, what products are you using for big pores that ACTUALLY work? I feel like I’ve tried everything" # Value propositions - Immediate blackhead elimination by using pads with salicylic and glycolic acid. - Cost saving compared to other exfoliating pads while getting a ton of pads # Benefits - eliminate blackheads - pores were clear after only one use - They will last you a long time - a fraction of the cost of other exfoliating pads - better looking pores instantly # Features - salicylic and glycolic acid - a ton of pads # Call to action DRMTLGY.com # Social proof - "I visited my dermatologist who said I was not exfoliating correctly, and she was right" - Female 1 (Customer) - "My pores were clear after only one use" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a customer who is using the product. # Storyline - 00:00–00:03 A woman asks for product recommendations for products that work for big pores. - 00:03–00:07 The video switches to a stitch with a woman talking about how she visited her dermatologist, and she was told that she was not exfoliating correctly. - 00:07–00:16 She says that her dermatologist told her that large pores and blackheads are caused by excess oil production, but that using exfoliating pads can help regulate that oil and keep the pores clear. - 00:16–00:21 The woman introduces DRMTLGY Tingle Exfoliating Pads, as a recommendation from her dermatologist. - 00:21–00:27 She says that these have salicylic and glycolic acid, so they immediately eliminate blackheads, and she was shocked at how fast these work. - 00:27–00:33 The woman shares that her pores were clear after only one use, and they have a tingling sensation so you can feel them clearing out your pores. - 00:33–00:38 She shares that they're very convenient and they come with a ton of pads, so they will last you a long time. - 00:38–00:46 The woman notes that they're a fraction of the cost of other exfoliating pads, and that if you're looking for better-looking pores instantly, this is a no brainer. - 00:46–00:49 The woman concludes by sharing the brand's website, and that she cannot recommend these enough.

# Ad summary This ad promotes DRMTLGY products now available at Ulta Beauty. The ad features an Ulta Beauty shopping bag with DRMTLGY products arranged around it, along with a wallet and money, suggesting a recent purchase. # Brand positioning DRMTLGY is presented as a brand that is now available at Ulta Beauty, suggesting accessibility and convenience for customers who already shop there. The brand is positioned within the skincare category, offering a range of products from serums to creams. The ad does not explicitly state the brand's values or tone, but the clean and simple product presentation implies a focus on efficacy and straightforward skincare solutions. The brand seems to align with category norms by offering various skincare products, but it differentiates itself by being available at Ulta Beauty, potentially reaching a broader audience. # Product The ad features several DRMTLGY skincare products. These include a serum in a black bottle with a gold pump, a moisturizer in a white jar with a peach lid, and a sunscreen spray in a white bottle. There is also a black tube of what appears to be an eye cream or treatment. The products are arranged around an Ulta Beauty shopping bag, suggesting they can be purchased there. The ad highlights the availability of these products at Ulta Beauty, making them more accessible to customers who already shop there. The products are presented in a way that emphasizes their clean and simple packaging, appealing to consumers looking for effective skincare solutions. # Visual style The ad has a clean and organized visual style, with the products neatly arranged around the Ulta Beauty shopping bag. The lighting is soft and diffused, creating a gentle and inviting atmosphere. The color palette is simple, with the orange of the Ulta Beauty bag providing a pop of color against the dark green background. The overall effect is polished and professional, suggesting a high-quality brand. # Hooks Headline: Your DRMTLGY favorites now available at # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited availability by announcing that DRMTLGY products are now available at Ulta Beauty. This is signaled by the text "Your DRMTLGY favorites now available at" and the visual of the Ulta Beauty shopping bag. # Value propositions - Convenience: Purchase DRMTLGY products at Ulta Beauty # Benefits - Accessibility: Now available at Ulta Beauty # Features - Skincare products: serum, moisturizer, sunscreen spray, eye cream/treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the availability of its products at Ulta Beauty, aiming to increase sales and brand awareness. # Storyline - The ad starts by announcing that DRMTLGY favorites are now available at Ulta Beauty. This is intended to grab the attention of DRMTLGY fans and inform them of the new point of purchase. The brand is telling the audience about this new availability. - The ad then showcases several DRMTLGY products arranged around an Ulta Beauty shopping bag. This is meant to visually reinforce the message of the products being available at Ulta Beauty and highlight some of the brand's popular items. The brand is showing the audience the products they can now purchase at Ulta Beauty. - The inclusion of a wallet with money suggests a recent purchase, implying that the products are desirable and worth buying. This is intended to create a sense of aspiration and encourage viewers to make a purchase. The brand is subtly influencing the audience to consider buying the products.

# Ad summary A woman shares her skin care routine using DRMTLGY TINGL Exfoliating Pads to help with blackheads, small pores, and pigmentation. She swipes the pads on her face after cleansing, then applies her normal serums and moisturizer. # Brand positioning DRMTLGY is presented as a derm-approved solution for common skin issues like blackheads, pores, and hyperpigmentation. It is positioned as a brand that offers effective products. The TINGL Exfoliating Pads are described as simple and effective, promising visible results like softer skin and smaller pores, suggesting a functional approach. # Product DRMTLGY TINGL Exfoliating Pads are pre-soaked pads designed to exfoliate and detoxify the skin to address blackheads, excess oil, and dead skin cells. The pads contain ingredients that cause a tingling sensation upon use, indicating that they are deeply detoxifying the skin. The product comes in a container for convenient and mess-free application. Benefits include softer skin and visibly smaller pores, as well as fading pigmentation. These pads are intended to be used after cleansing, followed by normal serums and moisturizer. # Visual style The ad has a UGC feel and is filmed selfie-style. It features natural lighting and basic edits. There are a mix of quick cuts and static shots, and the pacing is consistent. The product actions are timed with the voiceover. # Hooks Spoken: Female 1: I feel like I've been struggling with blackheads on my nose and cheeks my entire life, Text overlay: 00:00–00:03 DRMTLGY (At the bottom of the screen) Visual: 00:00–00:03 A close-up selfie-style shot shows a fair-skinned young woman's face, focusing on her right cheek and nose. Her hair is dark brown, and she is wearing makeup including mascara and lip gloss. She has a french tip manicure on her nails, a gold chain necklace, and gold chain link earrings. She is pointing at the area on her face and talking to the camera. # Funnel stage Consideration # Pain points The ad explicitly addresses the problem of struggling with blackheads on the nose and cheeks. “I feel like I've been struggling with blackheads on my nose and cheeks my entire life” # Value propositions - The pads will deeply detoxify your pores - Convenient, mess free packaging # Benefits - Face feels so much softer after using this - Pores are visibly smaller - Some pigmentation that's fading too - Convenient, mess free and in a container that lasts forever. # Features - Exfoliating pads - TINGL # Call to action You can get these pads at DRMTLGY.com # Social proof - “I feel like I've been struggling with blackheads on my nose and cheeks my entire life” – Female 1 (Customer) - “Once I swiped, I felt my face start to tingle as it deeply detoxified my pores” – Female 1 (Customer) - “My face feels so much softer after using this and my pores are visibly smaller” – Female 1 (Customer) - “And 100%, yes” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is communicated from the point of view of a customer reviewing the product, sharing their personal experiences and results. # Storyline - 00:00–00:03 A woman shows the skin on her face up close and notes that she has always struggled with blackheads on her nose and cheeks. - 00:03–00:06 She explains that she has tried everything to get rid of her blackheads. - 00:06–00:15 After talking to her dermatologist, she learned that blackheads come from dead skin cells and excess oil. There are ways to make them look better, so she tried DRMTLGY’s Tingle Exfoliating Pads. - 00:15–00:21 The woman describes how she swipes a pad all over her face after she cleanses. - 00:21–00:26 She explains that once she swipes the pad, she can feel her face start to tingle as it deeply detoxifies her pores. - 00:26–00:29 She then applies her normal serums and moisturizer. - 00:29–00:39 She says that the results are wild, and her face feels much softer. Her pores are visibly smaller and her pigmentation is fading. - 00:40–00:43 She is often asked if the product works, and states that it does 100%. - 00:43–00:48 She shows her nose before and after using the product, indicating that her blackheads are pretty much gone. - 00:48–00:55 She shares that her favorite part about the product is the packaging. It’s convenient, mess-free, and the container lasts forever. - 00:55–00:56 She says that she uses the product every day. - 00:56–01:03 She shares that the pads can be purchased at DRMTLGY.com, and to act fast because the product sells out quickly.

# Ad summary A woman shows her skincare routine using DRMTLGY's Tingle Exfoliating Pads. She begins by showing her skin before use, then applies the pads, and finally shows off the results after one use. # Brand positioning DRMTLGY is presented as a brand offering medical-grade skincare solutions recommended by dermatologists. The Tingle Exfoliating Pads offer a convenient and effective way to achieve clearer, smoother skin at home. The brand positions itself as a solution for those seeking professional-level skincare without a prescription. With a focus on convenience and dermatologist approval, DRMTLGY strives to occupy the space of accessible yet effective skincare for consumers who want reliable results. # Product The featured product is DRMTLGY's Tingle Exfoliating Pads. These are pre-soaked pads designed for exfoliating, toning, and cleansing the skin in one step. The pads contain 2% BHA and 10% AHA. The key selling point is that these pads are dermatologist-recommended and combine the benefits of an exfoliator, toner, and cleanser, making them a convenient 3-in-1 skincare solution. The product comes with 60 pre-soaked pads in a single container, ensuring it lasts for an extended period. The "tingle sensation" communicates that the product is actively exfoliating and removing dead skin cells. The ad targets individuals looking for easy and effective skincare solutions to address issues like pores and pimples. # Visual style The ad has a UGC (User Generated Content) feel, with a natural and casual aesthetic. The editing style consists of quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is somewhere between a scrappy, homemade video and a polished commercial, lending authenticity while still ensuring clarity. The background is simple, typically a bathroom setting, which keeps the focus on the product and the presenter. The pacing is consistent, with cuts roughly every 2-3 seconds, maintaining a rhythmic feel that aligns with the voiceover and product actions. The overall aesthetic is designed to feel relatable and accessible, like a recommendation from a friend rather than a formal advertisement. # Hooks Spoken: Just got out of the shower and now it's time to take care of the skin. Text overlay: JUST GOT OUT / AND NOW IT'S / TIME TO TAKE Visual: 00:00–00:03: A woman with wet hair and a pink headband is centered in the frame, wearing a red robe in a bathroom. She gestures with her left hand and touches her face. # Funnel stage Consideration # Pain points The ad clearly implies the pain point of having skin that needs work, particularly with pores and pimples. # Value propositions - 3-in-1 exfoliating pad - Lasts a long time due to pre-soaked pads # Benefits - Acts as an exfoliator - Acts as a toner - Acts as a cleanser - They last for ages # Features - Pre-soaked pads - Contains 2% BHA + 10% AHA - 60 pads # Call to action Make sure to grab yourself some # Social proof - "So these are dermatologist recommended..." – Female 1 (Customer) # Point of view - Customer 100% – Ad is delivered by an apparent customer of the brand showing her routine. # Storyline - 00:00–00:06 The video begins with a woman in a red robe and a pink headband, indicating she has just finished showering. She mentions that it is time to take care of her skin, introducing the need for an exfoliator and setting the context for her skincare routine. - 00:06–00:09 She presents the DRMTLGY Tingle Exfoliating Pads, expressing her happiness about having them. The intention is to introduce the product she will be using, framing it as a solution to her skincare needs. This is conveyed through her tone and visual presentation of the product packaging. - 00:09–00:18 She details that the product contains 60 pre-soaked pads and lasts for ages. She opens the container to show what the pads look like, emphasizing the product's convenience and longevity. This aims to address potential purchase barriers related to product lifespan and ease of use. - 00:18–00:33 The woman focuses on her skin, pointing out pores and pimples to showcase her skin's current condition before using the product. She conveys the message that her skin needs improvement, which sets the stage for demonstrating the product's effectiveness. - 00:33–00:45 She begins applying the exfoliating pad to her face, noting that the pads are dermatologist-recommended and act as an exfoliator, toner, and cleanser all in one. The brand utilizes product demo in this section. - 00:47–00:53 The woman then reveals the after-effects of using the pad, stating that her skin feels great and looks glowing. This showcases the positive outcome of using the product, reinforcing its value proposition and encouraging viewers to try it. - 00:53–01:00 She elaborates on the sensation of the tingle, mentioning it is not too much but still noticeable, indicating that the product is working to exfoliate and remove dead skin. This builds confidence in the product's efficacy. - 01:00–01:18 She expresses how fantastic her skin feels, emphasizing the 3-in-1 benefit, and highlighting how she'll let it soak in before applying any other products. Finally, she recommends to viewers to grab some DRMTLGY Tingle Exfoliating Pads themselves.

# Ad summary This ad showcases DRMTLGY products, highlighting their availability at Ulta Beauty and their development by doctors for consumer use. # Brand positioning DRMTLGY positions itself as a brand developed by doctors, suggesting a foundation in scientific research and expertise. The brand aims to occupy a space in the consumer's mind as a provider of effective, dermatologist-backed skincare solutions. The tagline "Developed for Doctors. Made for You" implies that the brand bridges the gap between professional dermatological treatments and accessible, at-home skincare. This positioning likely appeals to consumers seeking reliable and results-driven skincare, differentiating DRMTLGY from brands that rely solely on marketing hype or trends. # Product The ad features two DRMTLGY products: Needle-less Growth Factor Serum and Luminous Eye Corrector. The Needle-less Growth Factor Serum is presented as a solution to rejuvenate skin with anti-wrinkle growth factors. The Luminous Eye Corrector is designed to target and correct issues around the eyes. Both products are packaged in sleek, dark bottles with gold accents, conveying a sense of sophistication and scientific precision. The ad emphasizes the brand's commitment to providing advanced skincare solutions that are both effective and accessible. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The use of scientific glassware in the background suggests a clinical or laboratory setting, reinforcing the brand's positioning as a doctor-developed skincare line. The lighting is soft and diffused, highlighting the products' sleek packaging and creating a sense of luxury. The overall visual style is polished and professional, designed to convey trust and credibility. # Hooks Headline: Developed for Doctors. Made for You. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Developed for Doctors. Made for You. - Now available at Ulta Beauty # Benefits - Rejuvenate skin with anti-wrinkle growth factors # Features - Needle-less Growth Factor Serum - Luminous Eye Corrector # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and availability. # Storyline - The ad opens by establishing DRMTLGY as a brand "Developed for Doctors. Made for You," immediately conveying a sense of professional expertise and accessibility. This sets the stage for a product that is both scientifically sound and consumer-friendly, told from the brand's perspective. - The ad highlights that the products are "NOW AVAILABLE AT ULTA BEAUTY," making it clear where the products can be purchased. This is a practical piece of information that guides the viewer towards a point of sale, told from the brand's perspective. - The ad showcases the DRMTLGY Needle-less Growth Factor Serum and Luminous Eye Corrector, emphasizing their specific benefits and features. This provides a closer look at the products and their intended use, told from the brand's perspective.

# Ad summary An ad for DRMTLGY Tingle Exfoliating Pads, in which a content creator promotes the product, showing how the pads help regulate oil production and minimize pores, leaving skin clear and better looking. She says the pads contain salicylic and glycolic acid and cause a tingling sensation so you can feel your pores clearing out. # Brand positioning DRMTLGY is presented as a medical grade skincare brand that formulates solutions to everyday skincare problems such as large pores, blackheads, and oily skin. The brand is positioned as both effective and convenient, offering dermatologist-backed solutions that are also affordable. The brand aims to occupy a space in the consumer's mind as a reliable and accessible option for achieving better-looking skin. # Product The DRMTLGY Tingle Exfoliating Pads contain salicylic and glycolic acid to help regulate oil production and minimize pores by eliminating blackheads. The pads have a tingling sensation so you can feel your pores clearing out. The pads are a fraction of the price of other exfoliating pads on the market and come with 60 pads. # Visual style The ad has a UGC feel and is casually styled. It features close-ups of the speaker and product, with frequent cuts and transitions to show the product and its application. The lighting appears to be natural. The editing style is quick cuts, with the cuts timed to the music beat, and the pacing is upbeat. # Hooks Spoken: 00:00–00:01 All right, no more gatekeeping. Text overlay: 00:00–00:01 No more gatekeeping. (Caption) Visual: 00:00–00:01 The frame focuses on a fair-skinned woman with long brown hair wearing a white and gray hooded sweatshirt. She is centered in the frame with a neutral expression. In the background is a beige wall with a wooden hutch cabinet. # Funnel stage Consideration # Pain points Large pores and blackheads, which the creator states come from excess oil production. # Value propositions - The DRMTLGY Tingle Exfoliating Pads contain salicylic and glycolic acid to help regulate oil production and minimize pores by eliminating blackheads - The pads have a tingling sensation so you can feel your pores clearing out - The pads are a fraction of the price of other exfoliating pads on the market and come with 60 pads, so you're not running out of these anytime soon. # Benefits - regulate that oil - minimize your pores - eliminate blackheads - better-looking skin instantly # Features - salicylic and glycolic acid - 60 pads # Call to action Check them out. # Social proof - "My dermatologist told me how to treat large pores, and now I'm going to share with you." - "And I am shocked at how well they work. Literally after one use, my pores were clear." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer and user of the product. # Storyline - 00:00–00:01 The creator begins by stating she will no longer be gatekeeping a product that helps with large pores. - 00:01–00:04 She references what her pores used to look like, showing a close up of her cheek. - 00:04–00:08 She says her dermatologist told her how to treat large pores and blackheads. - 00:08–00:13 The content creator says that large pores and blackheads come from excess oil production. - 00:13–00:17 She states that using exfoliating pads will regulate oil and minimize pores. - 00:17–00:26 She shows and recommends the Tingle Pads by DRMTLGY, which contain salicylic and glycolic acid to help eliminate blackheads. - 00:26–00:31 The creator says she is shocked at how well the pads work and that after one use her pores were clear. - 00:31–00:41 She says the pads have a tingling sensation, so you can feel your pores clearing out. She says they are super convenient and come with 60 pads, so you won't run out anytime soon. - 00:41–00:46 The content creator says the exfoliating pads are a fraction of the price of other exfoliating pads on the market. - 00:46–00:55 She tells the viewer that if they are looking for better-looking skin instantly, these are a no-brainer and to check them out.

# Ad summary This image ad showcases three DRMTLGY Needle-Less Growth Factor Serum bottles arranged on a reflective surface, alongside a crumpled Ulta Beauty receipt. The ad announces the product's availability at Ulta Beauty. # Brand positioning DRMTLGY is presented as a brand that merges the realms of art and science in skincare formulation. The brand positions itself as sophisticated and scientifically advanced, appealing to consumers who value both the aesthetic and functional aspects of skincare. By emphasizing the 'art of formulation' and 'science of skin,' DRMTLGY aims to occupy a space in the consumer's mind as a brand that is both innovative and effective, suggesting a commitment to quality and results. The brand aligns with values of sophistication, scientific rigor, and a holistic approach to beauty, pushing against the norm of purely cosmetic or superficial skincare solutions. # Product The featured product is DRMTLGY's Needle-Less Growth Factor Serum, designed to rejuvenate skin without invasive procedures. The serum is packaged in a sleek, black bottle with a gold pump, suggesting a premium product. It is intended for individuals seeking to improve their skin's appearance through advanced skincare technology. The serum's USPs include its ability to deliver growth factors without the need for needles, addressing the purchase barrier of discomfort or fear associated with traditional cosmetic procedures. The ad highlights the product's availability at Ulta Beauty, making it accessible to a wide range of consumers. The ad aims to convey that this serum is a worthwhile investment for those looking for effective, non-invasive skincare solutions. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and minimalist composition. The visual motif is a product-focused display, emphasizing the sleek packaging and premium feel of the DRMTLGY serum. The image treatment includes subtle color grading to enhance the product's tones and a reflective surface to add depth and visual interest. The typography is integrated in a clean and legible manner, complementing the overall sophisticated style. The ad contrasts with platform-native styles by opting for a high-design approach, aiming to capture attention through its refined and professional presentation. # Hooks Headline: The Art of Formulation Meets the Science of Skin. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of invasive cosmetic procedures by offering a 'NEEDLE-LESS GROWTH FACTOR SERUM,' suggesting a non-invasive alternative to traditional treatments. # Value propositions - NEEDLE-LESS GROWTH FACTOR SERUM # Benefits - None used. # Features - NEEDLE-LESS GROWTH FACTOR SERUM # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and tagline, 'The Art of Formulation Meets the Science of Skin,' are presented from the brand's perspective to establish its identity and core values. - Brand: The announcement 'NOW AVAILABLE AT ULTA BEAUTY' is presented from the brand's perspective to inform potential customers of the product's accessibility. - External source: The product is showcased in a visually appealing arrangement, allowing the audience to appreciate its design and presentation from an external perspective. - Customer: The inclusion of a crumpled Ulta Beauty receipt subtly reinforces the product's availability at Ulta Beauty, while also implying a recent purchase and customer satisfaction from the customer's perspective. # Storyline - The ad opens with the brand name and tagline, 'The Art of Formulation Meets the Science of Skin,' immediately establishing the brand's identity and core values. This is told from the brand's perspective, setting the stage for a sophisticated and scientifically-backed product offering. - Next, the ad announces 'NOW AVAILABLE AT ULTA BEAUTY,' signaling to the audience where they can purchase the product. This is told from the brand's perspective, informing potential customers of the product's accessibility. - The product is then showcased in a visually appealing arrangement, emphasizing its sleek packaging and premium aesthetic. This is told from an external perspective, allowing the audience to appreciate the product's design and presentation. - Finally, the inclusion of a crumpled Ulta Beauty receipt subtly reinforces the product's availability at Ulta Beauty, while also implying a recent purchase and customer satisfaction. This is told from the customer's perspective, suggesting a positive purchase experience and building trust through implied social proof.

# Ad summary This image ad announces that DRMTLGY products are now available at Ulta Beauty. The ad features a wire basket filled with DRMTLGY products and Ulta Beauty receipts. # Brand positioning DRMTLGY is presented as a brand that is now available at Ulta Beauty. The brand is not explicitly positioned in terms of values, tone, or lifestyle. The ad focuses on the functional aspect of product availability, suggesting convenience for customers who shop at Ulta Beauty. The brand positioning is functional, emphasizing accessibility through a major retailer. # Product The ad features various DRMTLGY skincare products, including cleansers, creams, and serums. The products are packaged in white tubes, bottles, and boxes with minimalist design. The products are for individuals interested in skincare and are now available at Ulta Beauty. The ad does not explicitly state product details such as features, ingredients, or design details, but it implies that the products are desirable and worth trying or buying due to their availability at a popular beauty retailer. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality appears to be studio-shot with soft, diffused lighting. The visual motif is a flatlay arrangement of products and receipts in a wire basket. The image treatment includes background removal and color grading to create a consistent, light beige color palette. The typography is large and bold, making it easily scannable in-feed. The style is high-design and aims to be disruptive by presenting a non-traditional product shot. # Hooks Headline: DRMTLGY # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that customers may have had difficulty accessing DRMTLGY products previously. The phrase "Now available at ULTA Beauty" suggests that the brand is addressing the pain point of limited availability. # Value propositions - DRMTLGY products are now more accessible to customers who shop at ULTA Beauty. # Benefits - None used. # Features - Now available at ULTA Beauty # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and "Now available at ULTA Beauty" are presented from the brand's perspective, announcing their new retail partnership. - Customer: The basket filled with products and receipts implies a customer's recent purchase, suggesting the ease and satisfaction of buying DRMTLGY at Ulta. # Storyline - The ad opens with the DRMTLGY brand name and the announcement that it is now available at Ulta Beauty. This is intended to inform the audience of the new availability of the brand's products at a major retailer, from the brand's perspective. - The ad then shows a wire basket filled with DRMTLGY products and Ulta Beauty receipts. This is intended to visually represent the brand's availability at Ulta Beauty and to create a sense of purchase and consumption, from the brand's perspective.

# Ad summary This ad promotes DRMTLGY Tingle Exfoliating Pads. The ad features a female creator showing the product, applying it to her face, and sharing the benefits of the product. She shows that the pads are good for pores and blackheads and are dermatologist recommended. She claims that they are easy and convenient to use and take on the go. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand that is dermatologist recommended. The brand is functional, focusing on repair, clarify, and balance. # Product DRMTLGY Tingle Exfoliating Pads are skincare pads that feature salicylic and glycolic acids. The pads clear the pores, cleanse the skin, and eliminate blackheads all without drying out the skin. The pads are easy to take on the go and convenient to use, with no need to rinse after use. # Visual style The ad has a UGC feel, with a natural-lit environment and straightforward framing. The video uses some quick cuts but mainly consists of static shots. The production quality is polished but maintains a casual tone. The cuts in the video are synced to the beat of the music. # Hooks Spoken: These have salicylic and glycolic acid, so they immediately clear the pores, cleanse the skin and eliminate blackheads all without drying out my skin like other pads do. Text overlay: These have salicylic / and glycolic acid, / the skin / and eliminate blackheads Visual: 00:00–00:02: Close up shot of a fair-skinned young woman with long brown hair wearing a beige headband, applying a round white pad to her face near her nose. She wears a gray t-shirt. The background is a muted pink wall. / 00:02–00:05: The framing widens slightly. She continues wiping the round white pad to her face near her nose. She wears a gold ring on her left hand. The background is a muted pink wall. / 00:05–00:07: She switches to wiping the pad on her right cheek. The background is a muted pink wall with a partially visible cream-colored couch. / 00:07–00:08: She continues wiping the round white pad to her face near her nose. The background is a muted pink wall with a partially visible cream-colored curtain. / 00:08–00:11: She looks directly into the camera, smiling slightly. # Funnel stage Consideration # Pain points The frustration of having large pores or blackheads. # Value propositions - The convenience of using the product without needing to rinse. - The pads can be used on the go. # Benefits - immediately clear the pores - cleanse the skin - eliminate blackheads - without drying out my skin - easy to take with me on the go - convenient to use - no need to rinse # Features - salicylic acid - glycolic acid - pads # Call to action Clear your skin and try these today. # Social proof - "I've been using these...and they have been so helpful in clearing my skin." - Female 1 (Customer) - "They're dermatologist recommended" - Female 1 (Customer) # Point of view - Customer 100% – This ad is communicated from the POV of a product user, sharing their experience and results. # Storyline - 00:00–00:08 The creator applies a DRMTLGY Tingle Exfoliating Pad to her face. - 00:00–00:11 The creator states that the exfoliating pads have salicylic and glycolic acid, which clear pores, cleanse skin, and eliminate blackheads without drying the skin. The intention is to explain the product's key ingredients and benefits. - 00:12–00:17 The creator holds up a jar of DRMTLGY Tingle Pads and shares that they've been helpful in clearing her skin. The intention is to show the product in its packaging and transition into the creator's POV. - 00:17–00:18 The creator points to her nose and asks, "See these pores?" - 00:18–00:22 The creator shares the best way to clear them is by using the pads. - 00:22–00:26 The creator applies the pad on her face to demonstrate. - 00:22–00:26 The creator wipes gently, stating, "Just wipe gently over your face, and you're good to go. No need to rinse." The intention is to show how easy it is to use the product. - 00:26–00:31 The creator picks up the jar of pads on a bedside table, then holds it up to the camera as she shares that the pads are so easy to take on the go and so convenient to use. - 00:30–00:31 The creator holds up a pad from the container to show its size. - 00:31–00:32 The creator wipes her face with a pad again to reinforce the product benefit. - 00:32–00:36 The creator shares that the product is dermatologist recommended and that the results speak for themselves. The intention is to build credibility and sway viewers through endorsement. - 00:37–00:40 The creator directly addresses the camera, stating if you struggle with large pores or blackheads, these are a must. The intention is to call out a specific pain point to the intended audience. - 00:40–00:45 The ad shows a jar of DRMTLGY Tingle Exfoliating Pads along with the website and a call to action to clear your skin and try the product today. The intention is to provide information and encourage viewers to purchase the product.

# Ad summary This ad features a woman who promotes DRMTLGY's Tingle Exfoliating Pads. She begins by pointing out her pores and blackheads. She states that she wasn't exfoliating correctly but these pads help to regulate the oil and keep the pores clear. She applies a pad and discusses the tingling sensation she feels when using the pad. # Brand positioning DRMTLGY is positioned as a brand that offers dermatologist-recommended skincare products to address common skin concerns like large pores and blackheads. It aligns with values of simplicity and effectiveness. The brand stands out by offering affordable, accessible solutions that deliver noticeable results, pushing against the norm of expensive skincare treatments. The brand's positioning is functional, focusing on providing effective solutions that consumers can feel working. # Product DRMTLGY's Tingle Exfoliating Pads are designed to exfoliate skin and clear pores, suitable for individuals experiencing large pores, blackheads, and excess oil production. Each pad contains salicylic and glycolic acid. The product is presented as a convenient solution that can be incorporated into a daily skincare routine. It eliminates blackheads and the tingling sensation indicates that the product is clearing out pores. The product is marketed as an affordable alternative to other exfoliating pads, offered at a fraction of the price. # Visual style The ad has a UGC feel. It is filmed in selfie style with the presenter speaking directly to the camera, and the setting appears to be in her bathroom with standard lighting. The editing style includes quick cuts, and the pacing is consistent. There are no transitions. # Hooks Spoken: 00:00-00:03 My pores used to look like this. Look at that. Text overlay: 00:00–00:03 My pores used to look like this. / 00:00–00:03 Look at that. Visual: 00:00–00:03 The woman is centered in the frame in selfie-style. The background is out of focus but appears to be a bathroom. The text at the bottom of the screen reads "My pores used to look like this. Look at that." # Funnel stage Consideration # Pain points The ad highlights the frustration of dealing with large pores and blackheads that come from excess oil production. # Value propositions - Pads come with a ton so they last a long time. - A fraction of the price of other exfoliating pads. # Benefits - Eliminate blackheads - Clearing out your pores - Last a long time # Features - Salicylic and glycolic acid - Tingling sensation - Convenient - A ton of pads # Call to action DRMTLGY.com # Social proof - She said these large pores and blackheads come from excess oil production – Dermatologist # Point of view - Customer 100% – The ad is told entirely from the point of view of a satisfied customer sharing their experience and results. # Storyline - 00:00–00:03 The woman points to her nose and states that her pores used to look like this to show the audience the starting point of her pore size issue. - 00:03–00:12 She relays that her dermatologist said she wasn't exfoliating correctly, and she agreed. She says her dermatologist told her large pores and blackheads come from excess oil production to provide expert validation for the product's use case. - 00:12–00:17 As a response, she says that using exfoliating pads can help regulate oil and keep her pores clear. She applies a pad to her face while speaking to show product use. - 00:17–00:20 She introduces DRMTLGY's Tingle Pads to provide a product recommendation to solve the problem of large pores. The product is clearly shown in its packaging. - 00:20–00:25 She explains that the pads have salicylic and glycolic acid, so they eliminate blackheads. The product container is opened to show the pads inside. - 00:25–00:32 She states that she is shocked at how well the pads have worked. She mentions that her pores were totally clear after one use to illustrate the product's benefit. - 00:32–00:37 She continues to explain that the pads have a tingling sensation so that the customer can feel them clearing out the pores to reinforce the quality of the product. - 00:37–00:42 She states the pads are convenient and come with a lot, so they will last a long time to highlight the ease of use. - 00:42–00:47 She notes that the pads are a fraction of the price of other exfoliating pads as a low-cost value proposition. - 00:47–00:54 As a final message, she states that if a customer is looking for better-looking pores instantly, these are a no-brainer and she can't recommend them enough. She shows the product again, as well as the brand's website.

# Ad summary This ad promotes DRMTLGY's Universal Tinted Moisturizer SPF 46. It highlights the product's ability to provide sheer, breathable coverage that enhances the skin's natural appearance while offering broad spectrum SPF protection. The ad features diverse women applying the product and emphasizes its hydrating, lightweight formula suitable for all skin tones. It also offers a 60-day money-back guarantee. # Brand positioning DRMTLGY is presented as a clinical skincare company that formulates products to enhance natural beauty while prioritizing skin health. The brand aims to occupy a space in the consumer's mind as a provider of safe, effective skincare backed by science. It aligns with values of healthy, natural-looking skin and promotes a lifestyle of confidence and self-care. The brand pushes against the norm of heavy makeup and filtered appearances, focusing on enhancing natural features. The brand positioning is both functional (hydrating, lightweight, broad spectrum SPF) and emotional (confidence, feeling good in your skin). # Product The featured product is DRMTLGY's Universal Tinted Moisturizer SPF 46, designed for people who want to feel confident in their skin but still look like skin. It is a cosmetically elegant formula that people want to wear every day. It provides sheer, breathable coverage that looks like your skin on its best day. The product is hydrating, lightweight, and blends with every skin tone. It is a truly protective broad spectrum SPF. The product comes in a white bottle with a rose gold pump and cap. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style shots with professional product displays. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. The overall visual style supports the intended tone of confidence and natural beauty. # Hooks Spoken: 00:00–00:02: As a product developer, I kept hearing the same thing from women: Text overlay: 00:00–00:02: As a product developer / 00:00–00:02: I kept hearing the same thing from women Visual: 00:00–00:02: A woman with blonde hair is in a bathroom with white walls and a white door. She is wearing a blue satin pajama set and a gold watch. She is applying dots of tinted moisturizer to her face with her fingers. The camera is stationary and focused on her face. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire for a natural, put-together look without the need for heavy makeup every day. Quote: "I don't want to wear makeup every day. I just want to look like me, but more put together." # Value propositions - Universal Tinted Moisturizer SPF 46: This product format combines the benefits of a tinted moisturizer with SPF protection, offering a convenient and time-saving solution for daily skincare and makeup. - Cosmetically elegant formula that people want to wear every day: This highlights the product's appeal and usability, suggesting it is a pleasure to use and suitable for daily wear. - Sheer, breathable coverage that looks like your skin on its best day!: This connects the product's coverage to a desired outcome, emphasizing its ability to enhance natural beauty without feeling heavy or unnatural. # Benefits - Feel confident in their skin - Still look like skin - Healthy and natural - Just a little bit enhanced - Hydrating - Lightweight - Blend with every skin tone - Truly protective broad spectrum SPF - Cosmetically elegant formula - Sheer, breathable coverage - Looks like your skin on its best day - Makes their skin look good and feel good # Features - SPF 46 - Hydrating - Lightweight - Blends with every skin tone - Broad spectrum SPF - Sheer, breathable coverage # Call to action DRMTLGY.COM # Social proof - "There's a reason millions of women are excited to wear it because it makes their skin look good and feel good" # Point of view - Brand 40% – The brand voice is used to introduce the product, explain its benefits, and highlight its features. - Customer 60% – The customer POV is communicated through visuals of diverse women applying the product and expressing satisfaction. # Storyline - 00:00–00:02 00:00–00:02: A woman with blonde hair applies dots of tinted moisturizer to her face. The text overlay states, "As a product developer, I kept hearing the same thing from women." This sets up the problem the product aims to solve, told from the perspective of the product developer. - 00:02–00:06 00:02–00:06: A woman with red hair applies tinted moisturizer to her face. She says, "I don't want to wear makeup every day. I just want to look like me, but more put together." This highlights the customer's desire for a natural, enhanced look, told from the customer's perspective. - 00:06–00:08 00:06–00:08: A shot of bottles of DRMTLGY Universal Tinted Moisturizer SPF 46 moving along a production line. The product developer says, "So, we got to work!" This transitions to the solution, told from the brand's perspective. - 00:08–00:11 00:08–00:11: Close-up shots of the product being packaged. The product developer says, "We created Universal Tinted Moisturizer SPF 46 because we wanted people to feel confident in their skin..." This introduces the product and its purpose, told from the brand's perspective. - 00:11–00:14 00:11–00:14: A woman with curly hair applies the product to her face. The product developer continues, "...but still look like skin. Not filtered." This emphasizes the natural look the product provides, told from the brand's perspective. - 00:15–00:18 00:15–00:18: A woman with straight hair applies the product to her face. The product developer says, "Healthy and natural, just a little bit enhanced." This reinforces the product's benefits, told from the brand's perspective. - 00:18–00:23 00:18–00:23: A woman with blonde hair applies the product to her face with a brush. The product developer says, "And as a clinical skincare company, we knew it couldn't just look good, it had to be hydrating, lightweight..." This highlights the product's additional benefits, told from the brand's perspective. - 00:23–00:28 00:23–00:28: Diverse women apply the product to their faces. The product developer continues, "...and blend with every skin tone. But most importantly, it had to be a truly protective broad spectrum SPF. The result?" This emphasizes the product's key features, told from the brand's perspective. - 00:28–00:31 00:28–00:31: A woman holds the product bottle. The product developer says, "A cosmetically elegant formula that people want to wear every day." This highlights the product's appeal, told from the brand's perspective. - 00:31–00:35 00:31–00:35: A woman applies the product to her hand. The product developer says, "It's not makeup! Just sheer, breathable coverage that looks like your skin on its best day!" This reinforces the product's natural look, told from the brand's perspective. - 00:36–00:38 00:36–00:38: A woman holds the product bottle. The product developer says, "Universal Tinted Moisturizer SPF 46." This reinforces the product's name, told from the brand's perspective. - 00:38–00:44 00:38–00:44: Diverse women apply the product to their faces. The product developer says, "There's a reason millions of women are excited to wear it because it makes their skin look good and feel good, and we know you'll love it too." This provides social proof and encourages the viewer to try the product, told from the brand's perspective. - 00:44–00:46 00:44–00:46: A woman holds the product bottle. The product developer says, "Try it for 60 days or your money back." This offers a risk-free trial, told from the brand's perspective. - 00:46–00:51 00:46–00:51: A graphic with the DRMTLGY logo and other products. The text states, "Safe effective skincare, backed by science." This reinforces the brand's values, told from the brand's perspective.

# Ad summary A woman shows the DRMTLGY Tingle Exfoliating Pads and gives information about the product. # Brand positioning DRMTLGY is presented as a company that cares about the ingredients it puts into its products and sells at a more affordable price point. The woman in the ad states that the product has salicylic and glycolic acid. She also states the product is a "fraction of the cost" of other exfoliating pads. # Product The DRMTLGY Tingle Exfoliating Pads contain salicylic and glycolic acid and work to eliminate blackheads. The pads can regulate oil and keep the pores clear, helping pores look better instantly. The pads also have a tingling sensation so the user can feel them clearing out their pores. They are convenient, come with a "ton of pads", and will last a long time. # Visual style The ad has a UGC feel. It is shot indoors with natural lighting. The cuts are timed to the music. # Hooks Spoken: Female 1: I'm really, really shocked at how fast these work. Text overlay: girl its literally always sold out 🥺 (comment bubble) / It's FINALLY back in stock!!!!! Visual: 00:00–00:04 The woman holds the DRMTLGY Tingle Exfoliating Pads. Text overlay: "girl its literally always sold out 🥺" (comment bubble) and "It's FINALLY back in stock!!!!!" # Funnel stage Middle of funnel (Consideration) # Pain points Large pores and blackheads. # Value propositions - Come with a ton of pads, so they will last you a long time. - They're a fraction of the cost of other exfoliating pads. # Benefits - Immediately eliminate blackheads - Help regulate that oil and keep pores clear - Better looking pores instantly # Features - Salicylic acid - Glycolic acid - Tingling sensation # Call to action DRMTLGY.com # Social proof - "I'm really, really shocked at how fast these work. My pores were clear after only one use." – Female 1 (Customer) # Point of view - Customer 100% – The woman is reviewing the product as a real or implied user. # Storyline - 00:00–00:04 The woman is very shocked about how fast the pads work. - 00:05–00:07 She shows what her pores used to look like. - 00:08–00:21 She shows and discusses how her dermatologist told her that she was exfoliating incorrectly, and then gives information about the DRMTLGY pads. - 00:22–00:25 She holds up the Tingle Exfoliating Pads. - 00:26–00:38 She continues to give more information about the pads and how they will last the user a long time. - 00:39–00:47 She gives a final call to action.

# Ad summary Several women show the benefits of using DRMTLGY's Universal Tinted Moisturizer SPF 46 instead of wearing foundation. The DRMTLGY tinted moisturizer is presented as SPF, sheer coverage, and moisturizer all in one, that lasts forever and is cheaper than foundation. # Brand positioning DRMTLGY is presented as a brand offering dermatologist-developed skincare that provides real results for skincare concerns. This brand seeks to occupy a space of trust, clinical efficacy, and simple, effective formulations, while integrating seamlessly into minimalist or natural beauty routines. DRMTLGY aims to push against the norms of overly complex, multi-step skincare regimes, offering streamlined solutions for those who prioritize efficacy and ease of use, with the brand positioning skewing functional. # Product DRMTLGY's Universal Tinted Moisturizer SPF 46 is a multifunctional product designed for individuals who want to minimize their makeup routine while still achieving a natural and healthy look. This product combines SPF, sheer coverage, and moisturizing properties into one. According to the ad, it is suitable for all skin tones, eliminates the need for color matching, and takes just 10 seconds to apply. The product aims to simplify the makeup routine by providing a single product that offers sun protection, light coverage, and hydration. USPs include its time-saving application, the blurring of pores for a natural look, and the inclusion of skin-loving ingredients such as hyaluronic acid, niacinamide, and vitamin E. # Visual style The ad adopts a UGC-style aesthetic with its natural lighting, simple backdrops, and casual presentation. The editing involves quick cuts between different women applying and discussing the product, which creates a fast-paced rhythm. The production quality is a mix of polished and raw, supporting a tone that balances authenticity with visual appeal. The cuts are frequent but not perfectly synced to the audio. The overall aesthetic is clean and modern, which reinforces the product's functional benefits and straightforward approach to skincare. # Hooks Spoken: If foundation makes you look worse by noon, try this. Text overlay: If foundation (caption box) / by (caption box) / by noon, try this. (caption box) Visual: 00:00–00:02: A close up, selfie-style shot of a woman with tan foundation on half of her face, which she is applying with a green basting brush in a bathroom setting with standard overhead lighting. The woman has long dark hair, dark eyeliner, and is wearing a gray tank top. # Funnel stage Middle of funnel (Consideration) # Pain points Foundation can make your skin look worse by noon. - Female 1 # Value propositions - SPF, sheer coverage, and moisturizer all in one - Makeup minimalist route # Benefits - Gives a blurred pore look - Makes skin look natural and healthy - Blends with every skin tone - No need for uploading photos or color matching - Takes 10 seconds to apply - Bottle lasts forever - Cheaper than my old foundation # Features - SPF 46 - Sheer coverage - Universal tint - Includes hyaluronic acid, niacinamide, and vitamin E # Call to action Get yours before it sells out again. # Social proof - I don't even wear foundation anymore unless it's a special occasion. - Female 2 (Customer) - It gives me that blurred, pore look and just makes my skin look natural and healthy. - Female 2 (Customer) - The tint is universal, so it blends with every skin tone. - Female 3 (Customer) - And it takes 10 seconds to apply and I'm out the door. The bottle lasts forever and it's cheaper than my old foundation. - Female 4 (Customer) - If you're going the makeup minimalist route, you've got to try it. - Female 5 (Customer) # Point of view - Customer 100% – The entire video is delivered by women who are users of the product and tout the benefits they have experienced. # Storyline - 00:00–00:02 A woman with foundation on her face says that if foundation makes you look worse by noon, try this product instead. - 00:02–00:05 A woman applies a tinted moisturizer to her face as she says that she does not even wear foundation unless it's a special occasion. - 00:05–00:12 Holding the DRMTLGY product, the woman states she uses DRMTLGY’s Universal Tinted Moisturizer SPF 46. She continues by saying that it has SPF, is sheer coverage, and moisturizer all in one. - 00:12–00:18 She continues by saying that it gives her a blurred pore look and makes her skin look natural and healthy. The next woman adds that it's packed with skin-loving ingredients. - 00:18–00:24 The woman says that the ingredients include hyaluronic acid, niacinamide, and vitamin E. She continues to state the tint is universal, so it blends with every skin tone. - 00:24–00:31 Another woman applies the product and says that there is no need for uploading photos or color matching and it takes 10 seconds to apply and then she's out the door. She states that the bottle lasts forever and it's cheaper than her old foundation. - 00:31–00:36 The final woman shows the product beside a laptop that has the DRMTLGY website up as she says that if you're going the makeup minimalist route, you've got to try it. She ends by saying to get yours before it sells out again.

# Ad summary A woman demonstrates DRMTLGY's Needle-less Growth Factor Serum in this ad. She shares that her friends thought she got Botox, but she only used this serum. She also explains that growth factors are messenger proteins that signal repair, renewal, and firmness in your skin. The creator also discusses that as you age, the growth factor signals slow down, which causes fine lines, texture, and less elasticity. But this serum is inspired by those renewing signals and will help support firmer, smoother-looking skin. She also mentions it's clinically shown to improve the look of firmness and texture in just eight weeks. # Brand positioning DRMTLGY is presented as a provider of medical-grade skincare focused on visible results without invasive procedures. The brand seeks to occupy the space between cosmetic enhancements and basic skincare, offering a middle-ground solution that empowers customers to address aging concerns non-surgically. The ad communicates a sense of credibility through clinical backing and clear explanations of skincare science, positioning DRMTLGY as a knowledgeable and trustworthy partner in maintaining youthful skin. The brand pushes back against the norm of invasive procedures like Botox, offering a less intimidating and more accessible alternative for consumers concerned about aging. # Product DRMTLGY's Needle-less Growth Factor Serum is an anti-aging skincare product designed to rejuvenate skin by leveraging growth factors. These growth factors act as "little messenger proteins" to signal repair, renewal, and firmness, addressing issues like fine lines, texture, and loss of elasticity that arise with age. The serum aims to support firmer and smoother looking skin over time by mimicking natural renewing signals that diminish as you age. It is lightweight, absorbs beautifully, and is clinically shown to improve firmness and texture in just eight weeks. The product is designed for those who are noticing fine lines and loss of firmness but are not ready for anything invasive. # Visual style The ad has a UGC feel. It appears to be shot on a phone with natural lighting. There are quick cuts and the transitions appear smooth. The cuts appear to be timed to the music, but there are not a lot of audio-visual syncs. The production quality is polished. # Hooks Spoken: 00:00–00:03 My friends all thought I got botox... but it was really just this serum. Text overlay: 00:00–00:03 My friends all thought I got botox... but it was really just this serum Visual: 00:00–00:02 A close-up of a woman's face is shown. Her skin appears to be glowing in natural light, and she is lightly touching her cheek with her fingers. Text overlay reads, "My friends all thought I got botox... but it was really just this serum." The background is bright and out of focus. The scene transitions to a hand holding the DRMTLGY product bottle with a white background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is solving the frustration of aging skin. The ad states, "If you're noticing fine lines and loss of firmness..." # Value propositions - A needle-less serum that improves the look of firmness and texture in just eight weeks. - The formula is lightweight and absorbs beautifully # Benefits - Helps support firmer, smoother-looking skin over time - Improves the look of firmness and texture in just eight weeks # Features - Needle-less Growth Factor Serum # Call to action None used. # Social proof - "It's also clinically shown to improve the look of firmness and texture in just eight weeks." - "My friends all thought I got botox... but it was really just this serum." # Point of view - Customer 100% – The entire ad is presented from the perspective of a user sharing their experiences with the product. # Storyline - 00:00–00:03 00:00–00:03 A woman's face is closely viewed, then the product bottle is displayed. The narrator states that people thought she got Botox, but it's only the serum. - 00:03–00:11 00:03–00:11 The creator holds the product and discusses how turning 40 should come with a warning due to the changes in her skin she was not prepared for. - 00:11–00:15 00:11–00:15 A close-up on the creator's forehead highlights fine lines. This visual amplifies the earlier mention of unexpected skin changes around age 40. - 00:15–00:21 00:15–00:21 The creator then states this product is the secret to getting her skin to bounce back and the DRMTLGY product is displayed. - 00:21–00:40 00:21–00:40 The creator explains that growth factors are little messenger proteins that signal repair, renewal, and firmness in the skin, which slows down as you age, causing texture, fine lines, and less elasticity. - 00:40–00:50 00:40–00:50 The creator demonstrates the serum by pumping it onto her hand and rubbing it into the skin. She states the product is inspired by natural renewing signals and instead of just hydrating, it helps support smoother-looking skin. - 00:50–01:04 00:50–01:04 The creator states the product is clinically shown to improve the look of firmness and texture in just eight weeks and her skin looks and feels healthier. - 01:04–01:12 01:04–01:12 The creator states if you are noticing fine lines and loss of firmness, but aren't ready for invasive treatment, then this product is a game changer.