How Revolut Advertises on Meta

# Ad summary This ad promotes Revolut virtual cards, showcasing that they are ready for selection. The ad uses quick cuts and the colors associated with the Manchester City football club. # Brand positioning Revolut is presented as a modern, innovative financial technology company that offers virtual cards as part of its services. The brand partners with Manchester City Football Club, as indicated by the presence of the club's logo. This association with a high-profile sports team suggests that Revolut aims to be seen as a brand that is current, dynamic, and relevant to its users' lifestyles. The brand positioning is functional, focusing on providing convenient and cutting-edge financial tools. # Product The advertised product is Revolut's new virtual cards. These cards are digital versions of payment cards that can be readily selected and used for online transactions. The ad highlights the ease of accessing and managing these virtual cards, implying that they are designed to enhance security and convenience for the user. The virtual cards are available in multiple designs, one of which is branded with the Manchester City Football Club logo, suggesting a partnership and appeal to fans of the team. The ad tells the viewer that these virtual cards are worth trying or buying because they offer a secure and customizable payment method that aligns with modern digital lifestyles. # Visual style The ad has a modern and dynamic visual style. It features quick cuts and bright, vibrant colors. The production quality appears polished, giving off a commercial feel. The pacing is quick, with cuts timed to music beats. # Hooks Text overlay: 00:00–00:03: NEW VIRTUAL CARDS, READY FOR SELECTION Visual: 00:00–00:03: A split screen. On the left, a fair-skinned man in his 30s wearing a green jersey with the Manchester City logo on the front, yelling with his mouth open and eyes wide. The background is a blurry soccer field. On the right, a smartphone is visible in a vertically angled shot; on the screen are three blue virtual cards with the Revolut and Manchester City logos. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New virtual cards are readily available, providing convenience and up-to-date technology for users. # Benefits - Ready for selection # Features - Virtual cards # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the perspective of the brand using graphics and text overlays. # Storyline - 00:00–00:03 The ad opens with a split screen: on the left is a soccer player yelling and on the right is a phone showing the Revolut app and Manchester City Football Club-branded virtual cards. - 00:03–00:05 The ad cuts to a black screen with the Revolut logo.

# Ad summary This Revolut ad features soccer players in a locker room promoting Revolut as a simple way to pay bills and send money. The players highlight the convenience of the app, emphasizing its ability to handle payments without commissions. The ad encourages viewers to switch to Revolut for easy financial transactions. # Brand positioning Revolut positions itself as a modern, user-friendly financial platform that simplifies money management and transactions. The brand aligns with a lifestyle that values convenience and efficiency, particularly for those who deal with frequent payments and transfers. It pushes against traditional banking norms by offering fee-free transactions, emphasizing simplicity and direct control over one's finances. Revolut's positioning is functional, focusing on ease of use and practical benefits like commission-free payments and direct app management. # Product Revolut is presented as a digital banking app that simplifies financial transactions. The app allows users to pay bills and manage finances directly from their phone. It eliminates the need for traditional payment methods by offering commission-free transactions. The product is designed for anyone who needs to manage payments, especially those who want to avoid extra fees and prefer the convenience of mobile banking. The ad also features the Revolut card that can be used to make daily purchases. The key selling points are the ease of use, the ability to pay bills without commissions, and the convenience of managing finances directly from the app. # Visual style The ad has a polished commercial aesthetic with bright, even lighting and clean shots. The editing is fairly static, with simple transitions. The overall feel is modern and professional, aligning with Revolut's brand image. The production quality gives a professional feel. # Hooks Spoken: 00:00–00:03 Fallo, punizione dal limite, cartellino giallo e multa. Visual: 00:00–00:00 A close-up shot shows a hand holding a car key with two other people standing in the blurred background. The setting appears to be a locker room. The lighting is bright, and the camera zooms in slightly on the car key. / 00:00–00:02 Three men in soccer jerseys stand in a locker room. The man in the center holds a cell phone, and the other two men are on either side of him. The lockers and benches line the wall behind them. The camera is static, with the lighting being bright and even. / 00:02–00:03 The central man in the soccer jersey looks at the phone he's holding. The locker room background remains consistent. The lighting remains bright, and the camera is static. # Funnel stage Consideration # Pain points The ad implies that viewers may find traditional methods of paying bills inconvenient and costly due to extra fees. "Fallo, punizione dal limite, cartellino giallo e multa (Foul, free kick from the edge, yellow card and fine)" suggests frustration with the costs and inconveniences of penalties. # Value propositions - Pay bills without commissions using the app - Convenient way to manage payments # Benefits - Manage finances directly from the app - Avoid extra fees # Features - Pay bills through the app - Commission-free transactions # Call to action Passa a Revolut (Switch to Revolut) # Point of view - Customer 100% – The entire ad is presented from the perspective of soccer players in a locker room setting. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a soccer player holding a car key as he stands with his teammates in a locker room. He talks about penalties and fines, suggesting a connection to the soccer context. The intention is to grab the viewer's attention by referencing common occurrences in sports and creating a link to potential payment needs. The perspective is from a team insider, creating a relatable, casual tone. - 00:03–00:05 00:03–00:05 The player then asks about paying “pagopia,” transitioning into promoting the Revolut app as a direct solution. The message aims to position Revolut as a convenient alternative to traditional payment systems. The speaker is a player, providing a first-person perspective on using the app to handle payments. The tone is lighthearted and relatable. - 00:05–00:09 00:05–00:09 The player demonstrates the Revolut app interface, highlighting the ability to pay bills without commissions. This intends to showcase the app's ease of use and cost-saving benefits. The tone remains positive, emphasizing efficiency. The viewer is experiencing it from the soccer player's perspective as he is using his phone to pay. - 00:09–00:12 00:09–00:12 The player promotes the Revolut card, encouraging viewers to switch to Revolut. The goal is to reinforce the idea of Revolut as a comprehensive solution for managing finances. This continues from the player's perspective, creating a consistent and engaging narrative flow. The perspective is from a team insider, creating a relatable, casual tone.

# Ad summary This image ad for Revolut, targeting French customers, showcases the brand's growing popularity with a local landmark. # Brand positioning Revolut is presented as an innovative "Banking & Beyond" solution, suggesting a broader range of financial services than traditional banks. The brand appeals to a modern, tech-savvy audience seeking accessible and borderless financial tools. By featuring the statistic of "7+ millions de clients en France", the brand emphasizes its established presence and local relevance within the French market. It contrasts with traditional banking systems by positioning itself as a forward-thinking, user-friendly alternative. # Product Revolut is presented as a digital banking platform that caters to a large user base in France, with over 7 million customers. The product provides comprehensive financial services accessible through a user-friendly mobile app, allowing users to manage their finances, make transactions, and potentially access additional services. The ad addresses the purchase barrier of trust by emphasizing the brand's existing popularity and reliability in the French market. Revolut aims to position itself as an innovative and essential financial tool for modern users. # Visual style The ad has a modern and clean visual style, combining a bold, digitally rendered logo with a real-world image of a recognizable landmark. The image treatment is vibrant, with a clear blue sky and natural lighting. The typography is simple and legible, ensuring the message is easily scannable. The overall aesthetic is polished and professional, conveying trust and reliability. # Hooks Headline: Rejoignez 7+ millions de clients en France # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The number of customers in France positions Revolut as a trusted and established financial service. # Benefits - Join a large community of users # Features - 7+ million customers in France # Call to action None used. # Social proof - The statistic of "7+ millions de clients en France" serves as social proof, demonstrating the brand's popularity and reliability. # Point of view - Brand, present at the top of the image, used to establish brand recognition and communicate its identity. # Storyline - The ad starts with the Revolut logo and tagline "Banking & Beyond", setting the stage for an innovative and comprehensive financial service. This initial branding aims to convey Revolut's identity from the brand's perspective. - Next, the ad highlights "Rejoignez 7+ millions de clients en France" (Join 7+ million customers in France), immediately emphasizing the brand's growing popularity. This information is shared from the brand's perspective to persuade viewers to join their established customer base. - The ad showcases an image of the Arc de Triomphe in Paris, integrated with the Revolut "R" logo, creating a connection to France. This visual presentation is intended to resonate with the audience, reinforcing the brand's local relevance from an external perspective. - The ad includes fine print stating "18+ Voir CG Services offerts par Revolut Bank UAB succursale française. Plus d'informations sur revolut.fr", providing legal context and further information. This is presented from the brand's perspective to ensure transparency and compliance.

# Ad summary This ad demonstrates how Revolut can allow a user to manage their savings, expenses, and investments from one app. The user can invest in local companies or ETFs with as little as one euro. It ends with a call to action to download the Revolut app and join more than six million clients in Spain. # Brand positioning Revolut is presented as a modern fintech solution that simplifies personal finance by consolidating banking and investment activities into a single, user-friendly mobile app. The brand emphasizes accessibility and convenience, offering a platform where users can manage their savings, expenses, and investments with ease. Revolut aims to democratize investing by allowing users to start with as little as one euro, making it an attractive option for beginners. It follows the norms of other fintech companies by offering a sleek digital interface and promoting financial inclusivity, but differentiates itself by integrating a broad range of financial services, from traditional banking to investment opportunities, all within one app. The brand positioning is both functional (simplifying financial management) and emotional (empowering users to take control of their financial futures). # Product Revolut is presented as a mobile app that allows users to manage their savings, expenses, and investments in one place. It is for anyone who wants an easy way to manage finances, including beginner investors. The app offers features like investing in local companies (such as Inditex and Iberdrola) and ETFs, with the ability to start investing with as little as one euro. The ad highlights the app's USP of consolidating multiple financial activities into a single platform, making it easier for users to manage their money. Use occasions shown include casual use on a couch or at a table. The ad addresses the purchase barrier of high initial investment costs by emphasizing the low entry point of one euro. It also addresses the risk of investment by stating, "como cualquier inversión, tu capital está en riesgo" (as with any investment, your capital is at risk). # Visual style The ad features a casual and personal visual style, resembling user-generated content. The editing includes quick cuts and simple transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial, combining natural lighting and everyday settings with clear visuals of the app interface. The ad maintains a consistent pace throughout. # Hooks Spoken: 00:00–00:02 Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo. Text overlay: 00:02–00:02 Publi, no es un consejo de inversión. Capital en riesgo. Sus inversiones pueden generar beneficios o pérdidas. Los rendimientos pueden verse afectados por las fluctuaciones de las divisas. El rendimiento del pasado no es garantía de resultados futuros. Imágenes de la aplicación con fines ilustrativos. Más información en la descripción. Visual: 00:00–00:02 The shot features a man in his late 20s sitting in a black chair. He has medium-dark skin and dark, curly hair. He is wearing a black sweater and white pants. He is holding a black iPhone and appears to be talking to the camera in selfie mode. Behind him is a wooden cabinet, a white wall, and a framed painting of sailboats. # Funnel stage Consideration # Pain points The ad addresses the difficulty and complexity of managing savings, expenses, and investments across different platforms. It shows the influencer dealing with the difficulty of managing all these aspects of finance separately: “Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo.” (If someone told me years ago that I would be investing from my phone, I wouldn't believe it) # Value propositions - Manages savings, expenses, and investments in one app - Invest in local companies - Invest in ETFs - Start with one euro # Benefits - Tener mis ahorros, los gastos y las inversiones en una misma app me ha ido súper bien. - podía invertir en empresas locales - ETF - así diversificas. # Features - Savings - Expenses - Inversiones - Puedes empezar con un solo euro # Call to action descarga Revolut # Social proof - "Únete a más de seis millones de clientes en España" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing his experience using the app. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man sitting in a chair, holding his phone and saying that if someone told him years ago that he would be investing from his phone, he wouldn't believe it. This opens the ad from the perspective of a brand user who is talking about his past doubts. The tone is conversational and sets up the premise of how technology has made investing more accessible. - 00:03–00:08 00:03–00:08 The man, now on a sofa, says he has been using Revolut for some time. As he says this, the Revolut app appears above the phone as a transparent graphic. He continues by saying that having his savings, expenses, and investments in one app has been great. This part of the story builds on the previous point by introducing Revolut as the solution. The tone is casual, reflecting a real user sharing his positive experiences. - 00:09–00:13 00:09–00:13 The man says he realized he could invest in local companies like Inditex or Iberdrola. This emphasizes specific investment opportunities available through Revolut. The visuals change to a shot of him standing in a different part of his home, creating a sense of variety and authenticity. - 00:13–00:16 00:13–00:16 The man says he has started investigating some companies that catch his attention. He appears relaxed and casual. This beat suggests that Revolut simplifies the process of researching and selecting investments. - 00:16–00:20 00:16–00:20 The man talks about ETFs. He says, "Basically son un pack con varias empresas. Y así diversificas" (basically, they are a pack with several companies, and this is how you diversify). This segment uses screen recordings of the app to show the interface and the various options available. The message is that the app can help diversify a portfolio. - 00:20–00:24 00:20–00:24 The man explains that you can start with just one euro. The focus shifts to the accessibility of investing, highlighting how Revolut lowers the barrier to entry. The tone is encouraging and aims to appeal to beginners. - 00:24–00:27 00:24–00:27 The man says, "Como cualquier inversion, tu capital está en riesgo" (as with any investment, your capital is at risk). This provides a disclaimer about the risks involved in investing, presented as a responsible advisory from the brand through the spokesperson. - 00:27–00:32 00:27–00:32 The man asks the viewer to download Revolut and join over six million clients in Spain. The ad concludes with a direct call to action. This final message aims to convert viewers into users by highlighting the app's popularity and ease of use.

# Ad summary A woman explains that Revolut makes it easy to split bills with friends when on vacation. She demonstrates how to use the 'split bill' feature in the Revolut app. # Brand positioning Revolut is presented as a modern and user-friendly financial app offering innovative solutions to make managing money easier, especially for social activities like vacations. The brand aims to occupy the space of a hassle-free financial tool, simplifying tasks like splitting expenses among friends. Revolut aligns with a lifestyle of convenience and efficiency, pushing against the traditional complexities of banking. Its positioning is functional, emphasizing the simplicity and ease of use of its features. # Product The ad features Revolut, a financial app offering an easy way to split bills. The ad showcases the 'split bill' feature within the Revolut app. The ad addresses the common issue of managing shared expenses among friends, especially during vacations, with the challenge of calculating who owes what. Revolut simplifies this process by allowing users to create a group, enter the amount each person paid, and send payment requests within the app. This feature aims to streamline financial interactions, making group payments easier and more transparent. # Visual style The ad features a blend of on-location lifestyle shots and direct screen recordings to convey how the app is used in the real world. The editing style includes quick cuts and transitions, maintaining a modern, casual feel, with a UGC vibe. The production quality balances polished commercial elements with authentic moments, supporting the relatable and user-friendly tone. The pacing is quick and energetic, and the cuts and actions sync with the voiceover and music beats. # Hooks Spoken: Herkenbaar voor jou? Revolut heeft de oplossing... Text overlay: 00:00–00:01 / Revolut / Revolut heeft de oplossing... Visual: 00:00–00:02 A woman stands in front of a black brick wall. She is smiling and holding up a Revolut card. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of calculating who owes what when splitting expenses among friends, especially during vacations. # Value propositions - Easily split bills within the app # Benefits - Supermakkelijk een rekening splitsen - De vakantie zorgeloos doorgaan. # Features - Split bills with friends - Create a group - Send payment requests # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer explaining the app's benefit. # Storyline - 00:00–00:02 A woman introduces Revolut and their solution. - 00:02–00:07 00:02–00:07 The ad cuts to a group of friends on a ski vacation. The narrator explains that there's often the problem of who paid what on a trip with friends. - 00:07–00:18 00:07–00:18 The ad shows a person's hands using the 'split bill' feature in the Revolut app. The narrator walks through how to create a group, enter the amount someone has paid, and send a payment request to friends. - 00:18–00:21 00:18–00:21 The narrator concludes by saying that Revolut lets the user's vacation go carefree.

# Ad summary This ad promotes Revolut by showcasing the après-ski scene at La Folie Douce, portraying it as the best in the world. It uses dynamic drone shots and upbeat music to capture the lively atmosphere, implying that Revolut enhances travel experiences by enabling access to top-tier entertainment and social scenes. # Brand positioning Revolut is presented as a lifestyle brand that caters to young, adventurous individuals who value travel and vibrant social experiences. The brand aims to occupy a space in the consumer's mind as a modern, tech-savvy financial tool that enhances travel experiences. Revolut aligns with a lifestyle that promotes exploration, fun, and being at the center of lively social scenes. By prominently featuring the Revolut logo at a popular après-ski location, the brand subtly pushes against the traditional perception of financial services as conservative, instead positioning itself as an enabler of memorable, high-energy moments. This positions Revolut as a brand that is both functional and emotional, appealing to the desire for elevated experiences. # Product Revolut is presented as a financial platform that facilitates access to international experiences, particularly high-end travel and social scenes. The ad highlights Revolut’s presence at La Folie Douce, implying that using Revolut enhances one's ability to participate in world-class entertainment. The product works by providing users with a seamless financial tool to engage in travel and entertainment activities. While specific features aren't explicitly detailed, the ad implies that Revolut is a USP for international travelers looking to enhance their social experiences. It implicitly addresses purchase barriers by associating the service with desirable, high-energy travel experiences, suggesting ease of use and global accessibility. The ad encourages viewers to see Revolut as a worthwhile investment for enriching their travel lifestyle. # Visual style The ad has a polished aesthetic, resembling high-quality UGC or professionally shot content. The editing style is dynamic, using drone shots to capture a sense of scale and excitement. The production quality is high, with clear visuals. There are no visual motifs. The pacing is quick, with cuts timed loosely to the music. The use of drone footage adds a modern, travel-oriented feel to the ad. # Hooks Text overlay: 00:00–00:20 POV : you found the best apres ski in the world Visual: 00:00–00:01 The camera is positioned high, using a drone to give a wide, slightly disorienting angle of a snowy mountain landscape. The foreground shows an outdoor bar venue, La Folie Douce, packed with people on multiple decks, many looking up at the camera. A tall, branded column with "Revolut" prominently displayed runs through the middle. The background features snow-covered mountains under a clear blue sky with scattered clouds. The setting is a ski resort during daylight. People of mixed ages, races, and gender presentations are dressed in ski attire, appearing excited and festive. The camera slowly zooms out, using a drone, creating a dynamic, all-encompassing view. / 00:01–00:03 The camera is positioned high, using a drone to give a wide, slightly disorienting angle of a snowy mountain landscape. In the foreground, two people in bright pink ski suits stand on an upper deck of the La Folie Douce bar, smiling and posing for the camera. The background features snow-covered mountains under a clear blue sky with scattered clouds. The setting is a ski resort during daylight. People of mixed ages, races, and gender presentations are dressed in ski attire, appearing excited and festive. The camera slowly zooms in, creating a dynamic, all-encompassing view. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of limited access to high-end, exclusive travel experiences due to financial constraints or logistical challenges. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire video is presented from the point of view of someone experiencing the après-ski scene at La Folie Douce. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a wide, slightly disorienting drone shot of a snowy mountain landscape and the outdoor La Folie Douce venue, packed with people on the outdoor decks, looking up at the camera. A text overlay sets up a POV perspective of having found the best après-ski location in the world. This beginning aims to immediately immerse the viewer in an aspirational travel scene. The perspective is from an implied traveler using Revolut, and the tone is exciting and inviting. - 00:02–00:04 00:02–00:04 The drone shot transitions to an above angle showing two people in bright pink ski suits standing on an upper deck of the La Folie Douce bar. The shot zooms in to reveal a DJ booth and a party atmosphere. The message is that this venue, presumably made possible by Revolut, is exclusive and lively. The perspective continues to be from a traveler, showcasing an exciting venue with people enjoying themselves. The tone is energetic and celebratory. - 00:04–00:10 00:04–00:10 The drone shot pulls back to again show the bar with all of its levels, and people enjoying themselves. The message is to show the bar as the best apres ski party in the world. The perspective continues to be from a traveler. The tone is energetic and celebratory. - 00:10–00:12 00:10–00:12 The drone shot pulls back even more to show more of the ski town and the mountains in the distance. The message is to show the scope of the location, with the perspective from a traveler. The tone is energetic and celebratory. - 00:12–00:20 00:12–00:20 The shot zooms back in to again show the party, ultimately showing the name and logo for La Folie Douce, the establishment where this apres-ski party is taking place. The message is to show that this is an organized and well-known party, with the perspective from a traveler. The tone is energetic and celebratory.

# Ad summary The ad shows a creator visiting the City of Manchester stadium and participating in the perks of being a fan. She receives a Manchester City virtual card through Revolut. # Brand positioning The ad is promoting Revolut, a financial technology company, and the Manchester City virtual cards. Revolut strives to enhance the fan experience. By aligning with the popular football club, Manchester City, Revolut is positioned to appeal to the large base of fans. Revolut differentiates itself from competitors by partnering with sports teams and other brands to offer exclusive deals and benefits. # Product The Manchester City virtual card is a new product from Revolut, giving fans access to perks, experiences, and team benefits. It is offered through Revolut's mobile app. The virtual card comes in three color options: Midnight Blue, Sky Blue, and Electric Blue. The ad is telling the viewer that this product is worth trying because it is an opportunity to support Manchester City while getting exclusive access to the club. # Visual style The ad is filmed in a casual, natural style, like a vlog. The video is set to a pop music track. It features quick cuts and jump cuts to follow the action and music beat. # Hooks Spoken: This week I'm in Manchester for a very special 2-day experience with Man City courtesy of Revolut. Text overlay: This week I'm in Manchester / for a very special 2-day experience with Man City / courtesy of Revolut Visual: 00:00–00:01: The woman is standing next to the mascot at night on the pitch. She smiles at the camera and has her arm around the mascot. / 00:01–00:02: Selfie style of woman on the pitch / 00:02–00:04: Woman is walking with other people on the pitch. She is smiling and talking. / 00:04–00:05: Woman is walking into an indoor soccer field. She turns around and smiles. / 00:05–00:06: Woman turns to the camera and smiles while wearing a light blue soccer jersey and a high ponytail. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Manchester City virtual cards give you access to perks and access. - The card also gives you access to perks. # Benefits - Sign up for perks - Special access # Features - Manchester City Virtual Cards # Call to action Sign up for perks # Social proof - None used. # Point of view - Customer 100% – The speaker is a real person describing her experience. # Storyline - 00:00–00:04 The speaker is in Manchester for a 2-day experience with Man City. - 00:05–00:09 She kicks things off with a football session at City Football Academy courtesy of Revolut. - 00:09–00:13 She provides a freestyle halftime show for nobody. - 00:14–00:19 After all the hard work and training, she refueled and went behind the scenes at the Etihad. - 00:19–00:22 She walked through the tunnel and saw the changing room. - 00:22–00:26 She took a moment to sit in Rico Lewis' seat. - 00:26–00:31 Pep even made an AI appearance in the press conference room. - 00:32–00:40 She ended a dream day with 100 pounds to spend in the City store. - 00:41–00:45 Then came Manchester City vs. Nottingham Forest with Legends tickets. - 00:45–00:50 She had a three-course meal and received a matchday program. - 00:50–00:54 She got to go pitchside and meet Bernardo Silva. - 00:54–01:00 Walking out there before kickoff and seeing the players up close was unreal. - 01:00–01:04 She thanks Revolut for having her. - 01:04–01:07 She tells viewers to sign up for perks like this with the Man City virtual cards.

# Ad summary This Revolut ad features three young soccer players in a locker room setting who encourage viewers to open a bank account with Revolut in just five minutes. The ad highlights the speed and ease of using Revolut for banking. # Brand positioning Revolut is presented as a modern, fast, and accessible banking solution for young, tech-savvy individuals. The brand emphasizes convenience and ease of use, particularly appealing to those who need quick and efficient banking services. Revolut positions itself as a forward-thinking alternative to traditional banking, aligning with a lifestyle that values speed and simplicity. The brand seems to ignore traditional banking norms by focusing on the speed and ease of opening an account. # Product The advertised product is Revolut's banking service, specifically highlighting the ability to open a bank account in just five minutes. The product is designed for young individuals who need a quick and easy way to manage their finances. The ad emphasizes the simplicity of the account opening process, requiring only a few steps on a mobile device. The unique selling proposition (USP) is the speed and convenience of opening an account, making it an appealing option for those who want to avoid the complexities of traditional banking. The ad addresses the purchase barrier of lengthy application processes by demonstrating how quickly an account can be created. # Visual style The ad has a modern and energetic visual style. Quick cuts and clear shots give it a sense of urgency. The production quality is polished, fitting for a commercial. The pacing is fast, with a high cut rate to keep the viewer engaged. The video is designed to match the fast-paced nature of the product being advertised. # Hooks Spoken: 00:00–00:03: Prova la giocata e apri un conto bancario in 5 minuti. (Try the play and open a bank account in 5 minutes.) Text overlay: 00:00–00:03: Nome e cognome (Name and surname) / 00:00–00:03: Il tuo nome come appare sul tuo documento (Your name as it appears on your document) / 00:00–00:03: Continua (Continue) / 00:01–00:03: Carica un documento (Upload a document) / 00:01–00:03: Carta d'identità (ID card) / 00:01–00:03: Passaporto (Passport) Visual: 00:00–00:00: A close-up shot of a digital timer displaying 04:57 in red numerals. The timer is black with buttons labeled "HIIT," "EMOM1," "EMOM2," "TABATA," "COUNTUP," "COUNTDOWN," "STOPWATCH," and "WRC." In front of the timer, a semi-transparent window displays text in Italian prompting the user to enter their name and last name, with input fields and a "Continua" (Continue) button. The background is a blurred light blue surface. / 00:00–00:03: Three young men in a locker room. The man in the center is fair-skinned with curly brown hair, holding a smartphone. He is wearing a soccer jersey with "Revolut" printed on the front, along with the team logo. To his right, a Black man in the same jersey looks at the phone. Behind them, a fair-skinned man looks on. The smartphone displays a Revolut app interface with prompts to upload a document like an ID card or passport. The background includes blue lockers and soccer equipment. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of lengthy and complex bank account opening processes. # Value propositions - Open a bank account in just five minutes. - Quick and easy way to manage your finances # Benefits - Quick and easy account setup - Modern banking solution # Features - Open a bank account in 5 minutes # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand, promoting the product's features and benefits directly. # Storyline - 00:00–00:00 The ad opens with a digital timer set to 04:57, immediately signaling a time-sensitive scenario. - 00:00–00:03 00:00–00:03: Three young soccer players are in a locker room. One player uses his phone. An interface overlay appears, showing the Revolut app's account setup screen, emphasizing how quickly an account can be opened. The message is conveyed through the visual demonstration of the app interface and the speaker's encouragement to try the service. - 00:03–00:05 00:03–00:05: The camera focuses on the three players, now facing the camera, reinforcing the message of Revolut as a modern and convenient banking solution for them. The quick cuts and direct address create a sense of urgency and appeal.

# Ad summary This ad for Revolut features a Formula 1 race car next to a Revolut card, suggesting speed and success. The ad highlights Revolut's large customer base and then focuses on an animated globe, showcasing Revolut's global money transfer and spending capabilities. # Brand positioning Revolut presents itself as a modern, tech-forward financial platform designed for global citizens and frequent travelers. The brand is positioned as innovative and customer-centric, providing a wide range of financial services that cater to the needs of a digitally connected audience. Revolut aims to occupy the space of a versatile and accessible financial solution, offering services that traditional banks might not easily provide, such as seamless international money transfers, currency exchange, and multi-currency accounts. By associating with Formula 1, the brand aligns itself with values of speed, precision, and high performance, implying that their financial services are just as cutting-edge and reliable. # Product Revolut is presented as a comprehensive financial platform designed for managing money across different currencies and countries. The product offers a range of features, including international money transfers, currency exchange, and multi-currency accounts. The ad highlights Revolut's global reach, emphasizing its ability to facilitate spending in multiple countries without hidden fees, suggesting the product is suited for users who travel frequently. The ad also showcases the convenience of transferring money to friends and family, reinforcing the practicality and value of the product for everyday financial transactions. The visuals focus on the Revolut card, which is portrayed as a sleek, modern tool for seamless and efficient financial management. # Visual style The ad has a sleek and modern aesthetic, using a dark color palette to convey sophistication. The editing style is smooth, with seamless transitions and static shots. The production quality appears polished, reflecting a high-end commercial feel. The use of animated graphics and the Formula 1 race car adds a dynamic and fast-paced visual element. # Hooks Text overlay: 00:00–00:06 Overtake with 70+ million global customers / 00:00–00:06 Title Partner of Visual: 00:00–00:02: A Formula 1 race car is displayed in the foreground, with a sleek, dark Revolut card appearing behind it. The background is a solid black. Text overlay reads 'Overtake with 70+ million global customers' in white, positioned above the car and card. Below the card is text that reads: 'Title Partner of AUDI FORMULA 1 TEAM'. # Funnel stage Top of funnel (Awareness) # Pain points This ad does not present a clear pain point. # Value propositions - Revolut offers a modern and versatile financial platform for managing money across different currencies and countries. # Benefits - Seamless spending in multiple countries - Convenient money transfers to friends and family # Features - Global money transfers - Currency exchange - Multi-currency accounts # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing its features and benefits. # Storyline - 00:00–00:02 The Revolut logo appears, followed by the text 'Overtake with 70+ million global customers,' setting the stage for Revolut's prominent position in the finance industry. - 00:02–00:06 A globe then appears, highlighting Revolut's global features. - 00:06–00:07 The Revolut logo appears again. - 00:07–00:08 The logo is then shown again.

# Ad summary This Revolut ad highlights the availability of new virtual cards. The ad features a person dressed in a soccer uniform on the left and three virtual cards on a phone on the right. The ad also contains the Revolut logo. # Brand positioning Revolut is a financial technology company that offers a range of financial services through its mobile app and card services. The brand aims to occupy the space of a modern and convenient financial solution for individuals and businesses. The brand aligns with the values of innovation, accessibility, and global connectivity, catering to a tech-savvy audience that seeks efficient and user-friendly financial tools. Revolut pushes against traditional banking norms by providing digital alternatives and transparent pricing. # Product Revolut offers virtual cards that are digital-only payment cards that can be used for online transactions. They provide an added layer of security and convenience by allowing users to generate temporary or single-use card details. The card is for individuals who prioritize online transaction security. The USPs include enhanced security, convenience, and control over online spending. The ad suggests that the product is worth trying or buying due to its modern and convenient approach to financial management. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the Revolut virtual cards. The production quality appears to be high, with studio-shot imagery and careful attention to detail. The image treatment includes background gradients, background removal, and color blocks. The typography is large and bold. # Hooks Headline: NUEVAS TARJETAS VIRTUALES DISPONIBLES # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A convenient way to ensure the online transaction security with the Revolut virtual cards. # Benefits - Added layer of security - Convenience by allowing users to generate temporary or single-use card details # Features - Virtual cards # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the brand's perspective by highlighting the new virtual card offering from Revolut. # Storyline - The ad announces that "NUEVAS TARJETAS VIRTUALES DISPONIBLES," which translates to new virtual cards available. This message aims to inform the viewer that Revolut is now offering virtual cards. The brand is telling the audience about the new offering and its features. - The ad shows a person in a soccer uniform on the left and virtual cards on a phone on the right. The purpose is to show the relationship between the company and sports, and to show the new offering of virtual cards. The brand is showing the viewer its new product in the ad.

# Ad summary This ad is for Revolut, a money app. It features the Revolut logo and the words "Join the money app 1M+ Aussies call home." The ad also features an image of a Revolut card floating in front of a building. The text at the bottom of the image reads "Metal card available on paid Metal plan only. T&Cs apply. Consider PDS & TMD at revolut.com/en-AU. Revolut Payments Australia Pty Ltd (AFSL 577589)" # Brand positioning Revolut is presented as a modern, global money app that is already trusted by a large user base, specifically "1M+ Aussies." This positions Revolut as a popular and reliable alternative to traditional banking. The brand aligns with a tech-forward and international lifestyle, suggesting ease and accessibility in managing finances across borders. By highlighting its popularity in Australia, Revolut emphasizes its relevance and trustworthiness within that specific market. # Product The advertised product is the Revolut money app, which is presented as a tool for managing finances. The ad showcases a black Revolut card, implying that users have access to a physical payment card in addition to the app's digital features. The card appears to be a premium metal version. The ad addresses the potential purchase barrier of plan costs by stating, "Metal card available on paid Metal plan only," indicating that the card's features are tied to a premium subscription. # Visual style The ad has a modern, clean aesthetic with a high-contrast color scheme. The image is split between a solid black background on the left and a full-color photo on the right. The floating card is a visual motif that creates a sense of innovation and digital integration. The typography is bold and legible, contributing to the ad's scannability in a mobile feed. # Hooks Headline: Join the money app 1M+ Aussies call home # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Money app with a large user base (1M+ Aussies). - Availability of a metal card for premium users. # Benefits - 1M+ Aussies call home # Features - Money app - Metal card available on paid Metal plan # Call to action None used. # Social proof - "1M+ Aussies call home" – Implies a large user base in Australia, increasing trust and credibility. # Point of view - Brand: This POV is present in the top logo, headline, and disclaimer copy. The brand is presenting its product and providing essential disclaimers. # Storyline - The ad begins by inviting the viewer to "Join the money app," which aims to create a sense of community and encourage adoption of the app. This is told from the brand's perspective to onboard the consumer. - The copy mentions "1M+ Aussies call home," which conveys social proof by highlighting the app's popularity and establishing trust. The brand is communicating this statement. - The text at the bottom clarifies the availability of the metal card and directs users to the website for more information, which informs the consumer. The brand shares this information.

# Ad summary A female creator unboxes a new Man City shirt, highlighting that Revolut is the new official shirt sponsor for the team. The creator emphasizes opportunities for unique benefits and experiences for Revolut customers and Man City fans. # Brand positioning Revolut is presented as a modern, tech-forward financial platform that aligns with the energy and excitement of Manchester City Football Club. The brand aims to occupy a space in the consumer's mind as an innovative and customer-focused company, offering unique experiences and benefits related to their partnership with the football club. The brand's association with Man City promotes a lifestyle of passion and loyalty, leveraging the emotional connection fans have with their team. By sponsoring the team's shirts, Revolut follows category norms of sports sponsorships, using this visibility to enhance brand awareness and credibility. # Product The advertised product is a co-branded virtual card in the Revolut app, featuring the Manchester City Football Club logo. This virtual card allows users to make purchases, potentially earning them unique benefits and experiences related to the partnership between Revolut and Man City. The Revolut app itself is highlighted as a platform where users can choose from multiple card designs, reinforcing the app's customizability and user-centric design. By using the virtual card, customers can purchase Manchester City merchandise, such as retro kits, further integrating the financial tool with lifestyle and fandom interests. The ad addresses the purchase barrier of needing a payment method to buy merchandise, positioning the Revolut virtual card as a convenient and beneficial solution for Man City fans. # Visual style The ad has a polished UGC feel with a clean, well-lit setting. The editing style includes quick cuts to maintain a steady pace and highlight different products and app features. The production quality suggests a hybrid approach, combining elements of a polished commercial with the authenticity of user-generated content. The pacing is consistent, with cuts timed to match the audio and maintain viewer engagement. # Hooks Spoken: 00:00–00:04 Female 1: Welcome to my ASMR unboxing. Today I'm gonna be unboxing my new Man City shirt. Text overlay: 00:00–00:04 / ASMR shirt unboxing ⚽️ Visual: 00:00–00:02: A woman with long auburn hair, wearing a black blazer and silver chain, stands in front of a white door with purple lighting behind it and introduces an ASMR shirt unboxing. A text overlay reads: "ASMR shirt unboxing ⚽️". / 00:02–00:04: The woman holds up a large, light blue Revolut box covered in bubble wrap. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point but implies that needing a convenient payment method to buy Man City merchandise can be frustrating. The Revolut virtual card provides a solution to this implied frustration. # Value propositions - The co-branded virtual card provides a unique way for Man City fans to engage with their team through the Revolut app, offering exclusive benefits and experiences. - The convenience of using a virtual card for purchases, particularly for Man City merchandise, enhances the overall fan experience. - Customizable card designs allow users to personalize their Revolut experience, fostering a sense of ownership and loyalty. # Benefits - Unique benefits and experiences - Convenient payment method - Customizable card designs # Features - Co-branded virtual card with Man City logo - Revolut app integration - Multiple card designs # Call to action Sign up now # Social proof - None used. # Point of view - Customer 100% – The entire video is communicated from the perspective of a customer/creator enthusiastically sharing their experience. # Storyline - 00:00–00:04 The video begins with an introduction to an ASMR unboxing of a new Man City shirt. - 00:04–00:15 The presenter unpacks a Revolut-branded box containing the Man City shirt, emphasizing that Revolut is now the official shirt sponsor for Man City. - 00:15–00:21 The creator shows a bag of candy and displays the new Man City shirt with her name printed on the back. - 00:21–00:28 The presenter shows the co-branded virtual card in the Revolut app and states that there are four to pick from. - 00:28–00:36 She highlights the ability to make purchases using the new virtual card, showcasing the Man City store online. - 00:36–00:42 The presenter restates the key message: Man City fans and Revolut customers will have unique benefits and experiences. - 00:42–00:44 The video ends with a call to action to sign up now.

# Ad summary This ad promotes Revolut's new virtual cards, featuring Erling Haaland from Manchester City. The ad uses a split-screen layout, showcasing both Haaland in action and the Revolut app interface with the virtual card. # Brand positioning Revolut is presented as a modern and innovative financial solution provider, specifically in the digital banking sector. The brand aligns with a tech-forward and accessible lifestyle, emphasizing ease of use and convenience for its users. By partnering with Manchester City and featuring Erling Haaland, Revolut associates itself with high performance, success, and a global appeal. This aims to position Revolut as a leading choice for digital financial services among a broad audience. # Product The ad promotes Revolut's new virtual cards, designed to provide a secure and convenient payment solution. These virtual cards function within the Revolut app, offering users an easy way to manage their finances. The ad highlights the association of the cards with Manchester City, enhancing their appeal, especially to fans of the soccer club. The virtual cards are presented as a modern alternative to traditional payment methods, catering to users who value digital solutions and security. # Visual style The ad has a polished and modern aesthetic. The split-screen layout and close-up shots of the product create a dynamic feel. The use of Manchester City's blue color scheme reinforces the partnership. The transitions are quick and clean, with a focus on high-quality visuals. # Hooks Text overlay: 00:00–00:02 NUEVAS TARJETAS VIRTUALES DISPONIBLES Visual: 00:00–00:02: The screen is split vertically. On the left, Erling Haaland is shown in action on a soccer field, wearing a Manchester City jersey and kicking a ball. The background shows the stadium and other players. On the right, there is a close-up of a smartphone displaying Revolut virtual cards, featuring the Manchester City logo. The color scheme is primarily blue, matching Manchester City's colors. Text overlay reads 'NUEVAS TARJETAS VIRTUALES DISPONIBLES'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Secure and convenient virtual cards # Benefits - Convenient Payment Solution - Easy Way to Manage Finances # Features - Virtual cards # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a split screen featuring Erling Haaland and the Revolut virtual cards. - 00:03–00:05 The screen transitions to a black screen with the Revolut logo displayed in white.

# Ad summary This ad for Revolut promotes their virtual card, which can be branded with Manchester City Football Club imagery. Erling Haaland appears on the left side, while Revolut cards appear on the right side. # Brand positioning Revolut is presented as a modern, tech-forward financial platform that offers innovative solutions for managing money. The ad positions Revolut as a partner of Manchester City Football Club, aligning the brand with the values of excellence, performance, and global reach. This collaboration aims to enhance Revolut's credibility and appeal to football fans, suggesting that the brand is reliable, successful, and offers cutting-edge financial products. # Product The Revolut virtual card is a digital payment solution that allows users to create multiple virtual cards for secure online transactions. The product is for fans of the Manchester City Football Club, offering a way to customize their financial tools with team-branded designs. The ad highlights the availability of new virtual cards ready for selection, emphasizing the ease of obtaining and using these cards. By featuring the Manchester City logo on the cards, Revolut aims to tap into the emotional connection fans have with their team, making the virtual card a must-have accessory for supporters. The virtual card allows fans to show their support for the club while managing their finances. # Visual style The ad has a modern and clean aesthetic with bright, contrasting colors. The editing is straightforward with static shots and clear text overlays. The production quality is high, giving it a polished commercial feel. # Hooks Text overlay: 00:00–00:03 / NEW VIRTUAL CARDS, READY / FOR SELECTION Visual: 00:00–00:03: The shot is divided into two sections. On the left, Erling Haaland, wearing a light blue Manchester City jersey, is in the middle of a soccer kick during a game. He is fair-skinned, blonde, and has a determined expression. The background shows a blurred stadium with purple accents. On the right, a smartphone displays three Revolut virtual cards. The top card features the Revolut logo and the Manchester City logo. The background is gradient blue with the text overlay "NEW VIRTUAL CARDS, READY FOR SELECTION." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New virtual cards ready for selection offer a convenient and personalized way to support your favorite football club. # Benefits - Show support for Manchester City Football Club - Customizable virtual cards # Features - Virtual cards branded with Manchester City Football Club imagery # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the perspective of Revolut, showcasing their product and brand association. # Storyline - 00:00–00:03 The ad opens with a dynamic shot of Erling Haaland, a Manchester City player, in action. - 00:00–00:03 The focus shifts to a phone displaying virtual Revolut cards branded with the Manchester City logo. - 00:03–00:05 The brand name, Revolut, is displayed prominently.

# Ad summary This Revolut ad, tailored for the Australian market, uses visually striking shots of urban landscapes and dynamic animations to promote the Revolut app. It highlights the ease and accessibility of managing money for Australians, emphasizing that over 1 million Aussies use the app. # Brand positioning Revolut is presented as a modern, user-friendly fintech brand that simplifies money management, particularly for international transactions and digital lifestyles. The brand aims to occupy the space of accessible and versatile financial solutions for those who value convenience and global connectivity. Revolut aligns itself with a tech-forward, practical, and cosmopolitan lifestyle, appealing to users who need seamless financial tools for both domestic and international use. The brand differentiates itself by focusing on ease of use and accessibility, suggesting it contrasts with traditional banks that may have cumbersome processes. Its functional positioning emphasizes simplicity and efficiency in managing finances. # Product Revolut is an app and associated financial services platform designed for managing money, including currency exchange, payments, and other financial transactions. It is implied to be useful for anyone managing money across different currencies or needing a versatile financial tool. The ad highlights that it is used by "1M+ Aussies," positioning it as a popular choice in Australia. The metal card available with the paid Metal plan is featured. The product's USPs, though not explicitly stated, are strongly implied to be its ease of use, versatility in managing multiple currencies, and popularity in Australia. The ad addresses potential purchase barriers by presenting Revolut as a trusted and widely used platform. The app is portrayed as a comprehensive tool for everyday money management. # Visual style The ad has a modern, clean aesthetic with high production quality, combining real-world urban scenes with dynamic graphic overlays. The editing style features smooth transitions and static shots, emphasizing clarity and brand consistency. The pacing is moderate, ensuring the visuals are easy to follow. The focus is on presenting a polished and professional brand image, appealing to a tech-savvy audience. The visual motif is the Revolut card floating in front of various urban settings, creating a sense of ubiquity and relevance. The cuts are timed to align with music beats. # Hooks Text overlay: 00:00–00:09 Join the app 1M+ / 00:00–00:09 Aussies call home / 00:00–00:09 Metal card available on paid Metal plan only. T&Cs apply. Consider PDS & TMD at revolut.com/en-AU. Revolut Payments Australia Pty Ltd (AFSL 517586). Visual: 00:00–00:02 A black Revolut card floats in the foreground against a daytime background of Flinders Street Station in Melbourne, Australia, under a clear blue sky. The station is a large, ornate yellow building with a green dome. People and blurred red trams move in front of the station. The card has the Revolut logo and a chip visible. Text overlay reads "Join the app 1M+ Aussies call home." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of inconvenient or complex traditional banking methods, offering Revolut as a simpler, more accessible alternative. It suggests managing money can be difficult, especially for those needing to deal with different currencies or international transactions. # Value propositions - App with an extensive Australian user base # Benefits - Easy money management - Trusted by over 1 million Australians - Versatile financial tool # Features - App-based money management - Metal card available on paid Metal plan # Call to action Download the app today # Social proof - "Join the app 1M+ Aussies call home" – Implies a large user base in Australia trusts and uses Revolut. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and value proposition through visuals and text overlays. # Storyline - 00:00–00:09 The shot displays a Revolut card floating in front of Flinders Street Station in Melbourne, Australia. - 00:09–00:11 The shot cuts to the Revolut logo, and app store download options are displayed.

# Ad summary This ad features a man at a Formula 1 race who pretends to know a lot about racing after watching a YouTube video. The ad cleverly weaves in the Revolut app by showing how he quickly buys water with the tap of his card and saves money using the app's exchange rates. # Brand positioning Revolut is presented as a modern financial solution for international money management. The brand aims to occupy the space of a tech-forward, consumer-friendly alternative to traditional banking, aligning with a lifestyle of travel and global interaction. It promotes ease and transparency in financial transactions, pushing against the perceived complexity and high fees of traditional banking services. The brand positioning is functional, emphasizing the simplicity and cost-effectiveness of using Revolut for currency exchange and payments. # Product The product is the Revolut app, a financial tool designed for easy currency exchange and international payments. It caters to individuals who travel, make international purchases, or send money abroad. The ad highlights Revolut's ability to offer favorable exchange rates, allowing users to save money when converting currencies. The app works by providing a platform for quick and secure transactions, as demonstrated by the man's seamless purchase of water at the race. A USP is the cost savings achieved through the app's exchange rates. The ad shows a use case where the app facilitates easy transactions during travel, addressing the pain point of high exchange fees and complex international payment processes. It emphasizes the convenience and savings that Revolut offers to tech-savvy users who want to manage their finances efficiently. # Visual style The ad has a casual, UGC-like feel, with natural lighting and handheld camera work. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is decent, balancing a relatable, everyday vibe with clear visuals and audio. The pacing is quick, and the cuts are timed to coincide with changes in location or activity, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:00–00:03 Yeah, that's DRS. It basically makes them go faster. You're welcome. Text overlay: 00:00–00:03 POV: he watched one Youtube video and now he's an expert Visual: 00:00–00:03 The man is standing in the stands at a Formula 1 race. People are in the background. There is a camera that films the man close up. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point in the ad is the high cost and complexity of international transactions, which is subtly addressed by showcasing the ease and cost savings provided by Revolut. The man says, "And I saved money on the exchange rate," highlighting that Revolut offers a solution to the common frustration of high fees associated with currency exchange. # Value propositions - The Revolut app offers cost savings through its favorable exchange rates, as highlighted by the man saving money on the exchange rate while buying water. # Benefits - Save money when converting currencies # Features - Favorable exchange rates # Call to action None used. # Point of view - Customer 100% – The entire video is shown from the perspective of someone who has used and benefited from the Revolut app. # Storyline - 00:00–00:03 00:00–00:03 A man stands in the stands at a Formula 1 race track and explains how the drag reduction system (DRS) works. He is presenting himself as a knowledgeable expert, but the on-screen text suggests that this expertise is superficial. - 00:03–00:07 00:03–00:07 The man is now standing by a fence, still speaking as if he is an expert. He says that the team radio is telling the driver to push now and that they need to get in the pit window. This conveys that the man is trying to sound like he is in-the-know, but the audience understands that his knowledge is limited to what he has seen online. - 00:07–00:10 00:07–00:10 The man is sitting in the stands. He says that the driver is on medium tires and that he is going to have to box out soon. The man continues to present himself as an expert, further emphasizing the humor of the situation. - 00:10–00:16 00:10–00:16 The man is standing in the stands. He says that the driver is losing time on the apex and that the team just adjusted the front wing a half a degree, which changes everything. This continues the joke that the man is using YouTube knowledge to sound like an expert on Formula 1 racing. - 00:16–00:22 00:16–00:22 The man is standing near a food truck. He says that he is missing the race and asks if the person filming wants a drink, implying that they should quickly buy one. This serves as a transition to showcasing the Revolut app. - 00:22–00:27 00:22–00:27 The man taps his Revolut card to pay for the drinks, and it is revealed that he saved money on the exchange rate. This highlights the benefit of using Revolut for international transactions, demonstrating the app's practicality and cost-saving features. - 00:27–00:31 00:27–00:31 The man walks back to the race track and makes another comment about the racing that he learned from Youtube. This solidifies the comedic theme of superficial expertise, contrasting it with the real-world benefits of using Revolut. - 00:32–00:47 00:32–00:47 The man continues to commentate on the race, using terms from the program that he read. The overall narrative highlights that the man's knowledge is surface-level, while Revolut provides tangible benefits.

# Ad summary This ad promotes Revolut as the perfect companion for music festivals, highlighting the exclusive benefits and seamless financial management it offers. The ad features energetic scenes from a music festival, showcasing how Revolut can elevate the overall experience. # Brand positioning Revolut is presented as a modern, tech-savvy financial solution designed for a young, mobile, and experience-driven audience. The brand is positioned as an enabler of lifestyle experiences, particularly music festivals, offering exclusive benefits and seamless financial management. Revolut aims to occupy the space of a forward-thinking, convenient, and essential tool for managing finances while enjoying life's adventures. The brand pushes against traditional banking norms by offering a digital-first approach, emphasizing simplicity, accessibility, and enhanced experiences. Revolut's positioning is both functional, providing efficient financial tools, and emotional, aligning with a lifestyle of fun, freedom, and exclusive access. # Product Revolut is presented as a digital financial platform that allows users to manage their money seamlessly, especially while attending events like music festivals. The ad highlights exclusive benefits such as elevated experiences and transformed finances. Revolut offers a card and app that make payments and financial tracking easy. The product is for young, tech-savvy individuals who enjoy attending events and need a convenient, modern way to manage their money. USPs include exclusive benefits at events, easy payment options, and seamless financial management. The ad showcases use occasions such as making purchases at a music festival, checking balances on the app, and general event enjoyment. By highlighting the ease of use and exclusive benefits, the ad addresses potential purchase barriers related to the complexity and inconvenience of traditional banking methods. # Visual style The ad has a fast-paced, energetic aesthetic typical of social media content, with quick cuts and dynamic camera movements. The production quality leans towards a polished commercial feel, using vibrant colors and clear visuals to capture the excitement of a music festival. Visual motifs include close-ups of the Revolut card, festival wristbands, and dancing crowds. The pacing is fast, with an estimated 60-80 cuts per minute, maintaining a consistent rhythm throughout. Audio-visual sync is present, with cuts often timed to the music beats. # Hooks Text overlay: 00:00–00:03: Make magic at Primavera Sound. Visual: 00:00–00:01: Close-up shot of a young woman at a music festival, smiling and looking at the camera. She has fair skin, long brown hair, and is wearing a colorful beaded necklace. A hand holding a Revolut card is partially visible in front of her face. The background is blurred with purple and white lights. The camera is slightly shaky, creating a sense of movement and energy. The lighting is bright and vibrant. The Revolut logo and Primavera Sound logo are at the top of the frame. / 00:01–00:02: A young woman with fair skin, long brown hair, and orange sunglasses is dancing at a music festival. She is wearing a white tank top. She raises her hands with a Revolut card in one hand. The background shows blurred purple and white lights and a sign with the word "Primavera" on it. The camera is shaky and moves with her. The Revolut and Primavera Sound logos are at the top. / 00:02–00:03: Close-up shot of a person's arm with a festival wristband, raised in the air. The background shows blurred lights and the "Primavera" sign. The camera is slightly shaky. The Revolut and Primavera Sound logos are at the top. # Funnel stage Top of funnel (Awareness) # Pain points Traditional banking can be inconvenient and not tailored for modern, experience-driven lifestyles: "Elevate your experience and transform your finances." # Value propositions - Revolut provides exclusive benefits to elevate your experience - Revolut card allows for seamless financial transformation # Benefits - Unlock exclusive benefits - Elevate your experience - Transform your finances # Features - Revolut card - Revolut app # Call to action Sign up for Revolut today. # Social proof - None used. # Point of view - Customer 40% – Communicated through authentic-feeling shots of people enjoying the festival. - Brand 60% – Communicated through on-screen text and logo placement. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with vibrant, fast-paced shots of people at a music festival, emphasizing the energetic and exciting atmosphere. The Revolut and Primavera Sound logos are displayed, suggesting a partnership. The message conveyed is that Revolut is associated with fun and memorable experiences. The perspective is from the brand, inviting the audience to associate Revolut with positive events. The tone is upbeat and energetic, designed to capture attention. - 00:02–00:06 00:02–00:06: The ad transitions to close-up shots of festival wristbands and a crowd, highlighting the sense of community and exclusivity. Text overlay introduces the idea of unlocking exclusive benefits. The message is that Revolut enhances the festival experience. The perspective shifts to show the benefits from the user's point of view. The tone remains enthusiastic and inviting, suggesting that Revolut adds value to the event. - 00:06–00:09 00:06–00:09: The ad shows a smartphone displaying the Revolut app and card being used to make a purchase, followed by more scenes of festival-goers. The text emphasizes elevating your experience and transforming your finances. The message is that Revolut provides both enhanced experiences and improved financial management. The perspective blends brand and user, showing the practical benefits within the exciting context of the festival. The tone is aspirational, suggesting a better way to enjoy life and manage finances. - 00:09–00:12 00:09–00:12: The ad concludes with a call to action, urging viewers to sign up for Revolut today. The Revolut card is prominently displayed. The message is a direct invitation to join the Revolut platform. The perspective is from the brand, seeking to convert viewers into users. The tone is direct and urgent, encouraging immediate action.

# Ad summary This ad promotes Revolut Metal, highlighting its travel insurance feature, through a lighthearted skit featuring soccer players in a locker room. # Brand positioning Revolut is presented as a modern, tech-forward financial platform that offers a premium Metal plan tailored for active individuals, particularly those who travel. The brand emphasizes convenience and security by including travel insurance. Revolut targets a young, mobile-first audience that values financial flexibility and comprehensive coverage. # Product Revolut Metal is a premium subscription plan that includes travel insurance. The ad showcases the Revolut app interface on a smartphone, highlighting travel insurance as a key benefit. The features are accessible through a digital platform, aiming to address barriers of traditional insurance processes by offering a streamlined, convenient, and accessible solution for travelers. # Visual style The ad has a casual, UGC-feel with a bright and clean aesthetic. Quick cuts and simple transitions create a sense of energy. The locker room setting and soccer team attire imply a connection to sports and teamwork. # Hooks Spoken: 00:00–00:03: Scegli Revolut Metal e assicurazione viaggio inclusa. Text overlay: 00:00–00:00: Metal / 00:00–00:00: Assicurazione di viaggio / 00:00–00:00: + Assicurazione medica e dentistica / 00:00–00:00: + Assistenza ski e snowboard / 00:00–00:00: + Assicurazione per gli sport invernali / 00:00–00:00: + Copertura responsabilità personale / 00:00–00:00: + Franchigia noleggio auto / 00:00–00:03: Messaggio pubblicitario a scopo promozionale. Per le condizioni contrattuali ed economiche, fai riferimento ai Fogli informativi, disponibili su revolut.com/it-it. / 00:00–00:03: Il piano Metal è disponibile sotto abbonamento mensile o annuale. Visual: 00:00–00:03: In a locker room setting, a young, fair-skinned male wearing a blue soccer jersey is seated and smiling while holding a smartphone. The phone displays a list of benefits associated with 'Metal' subscription, including travel insurance, emergency medical assistance, and coverage for sports accidents. Two other males in soccer jerseys are visible in the background, seated and looking at the phone. Lighting is bright and functional. Text overlay details promotional message and subscription terms. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for travel insurance, highlighting the inconvenience and potential costs associated with not having adequate coverage. # Value propositions - Revolut Metal offers travel insurance, combining financial services with travel protection, making it valuable for frequent travelers. - The subscription model of Revolut Metal provides access to multiple insurance benefits under a single plan, simplifying travel preparations. # Benefits - Comprehensive coverage - Peace of mind while traveling - Protection during sports activities - Financial security in case of accidents # Features - Travel insurance - Medical and dental insurance - Ski and snowboard assistance - Insurance for winter sports - Personal liability coverage - Car rental deductible # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a soccer player in the locker room. # Storyline - 00:00–00:03 00:00–00:03: A soccer player, seated in a locker room, uses his phone to display a graphic of the Revolut Metal subscription benefits. - 00:03–00:05 00:03–00:05: The player shows the Revolut card to the camera, which transitions to a screen with the brand's logo and app store download buttons.

# Ad summary This ad promotes Revolut by featuring a soccer challenge where one person kicks soccer balls into various-sized goals. For each goal made, they get a point. If they make all three goals, one subscriber will get a Manchester City jersey, thanks to Revolut. # Brand positioning Revolut is presented as a modern, innovative financial platform that enhances the user experience through digital solutions. The ad highlights its virtual card feature, emphasizing convenience and accessibility, especially for younger audiences. The brand aligns with a lifestyle centered around digital transactions and rewards engagement, distancing itself from traditional banking by leveraging influencer marketing and giveaways. Revolut positions itself as more than just a financial tool, but also as a lifestyle choice, enabling users to participate in contests and potentially win prizes, creating a fun and rewarding experience beyond standard banking functions. It uses trendy, engaging content to resonate with a digitally savvy demographic. # Product Revolut is promoting its virtual card, a digital payment method accessible via the Revolut app that can be used anywhere Visa is accepted. The virtual card can be added to Apple Wallet or Google Pay. Its a secure way to make online payments. The ad shows the process of adding the card to Apple Wallet, highlighting the ease and convenience of digital transactions. It is for anyone that wants an easy way to pay. The ad also implies a sense of exclusivity and excitement for those who can benefit from using Revolut's virtual card for a chance to win a Manchester City jersey. # Visual style The ad has a polished, UGC style with quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial, using on-screen text, emojis, and motion graphics that align with popular social media trends. The cuts are timed to the music beats and voiceover lines, creating a rhythmic effect. The visual motifs include neon text overlays and animated card graphics. # Hooks Spoken: Male 1: [Enthusiastically] If Duda scores all three, one of you get a brand new Man City jersey thanks to Revolut, the new official back of shirt sponsor. Text overlay: DUDA / Manchester City shirt giveaway is administered by Ben Black to a chosen subscriber. / The giveaway is not associated with Revolut. Visual: 00:03–00:09: Two people stand on a green field with soccer goals behind them. On the left is a male with curly brown hair, wearing a light green T-shirt and black shorts. On the right is a female with long brown hair wearing a light gray long-sleeve shirt and black shorts. She is holding a soccer ball. Text overlay reads, "DUDA" with a red arrow above her head. Animated Manchester City jerseys with the Revolut logo appear above and behind the two people. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for rewards, incentives, or gamified user experience in banking and finance. # Value propositions - With Revolut, you get a chance to win a Manchester City jersey. - Revolut Virtual Cards: Convenient, modern digital payment solutions designed for a digitally-savvy audience. # Benefits - Opportunity to win a Manchester City jersey # Features - Virtual card - Can be added to Apple Wallet or Google Pay - New official back of shirt sponsor # Call to action Make sure you subscribe # Social proof - "That's the best virtual card in my opinion." # Point of view - Brand 100% – The ad is delivered by a male speaker and shows the virtual card and jersey. # Storyline - 00:00–00:01 The ad opens with a female soccer player attempting to score into a standard-sized soccer goal, accompanied by the overlay text, "EASY." - 00:01–00:02 00:01–00:02: The soccer player then attempts a kick into a much smaller goal, with the overlay text "IMPOSSIBLE" - 00:02–00:09 00:02–00:09: A male soccer player introduces himself and says if Duda scores all three levels, one subscriber will get a brand new Manchester City jersey, thanks to Revolut, the new official back of shirts sponsor. This is told from the brand's perspective and is meant to build excitement around the giveaway. - 00:09–00:12 00:09–00:12: Back to the soccer player, she attempts a kick into the standard-sized soccer goal again, but this time there are animated icons showing Revolut and Man City cards appear above the goal. A green checkmark appears over the standard sized goal. - 00:12–00:13 00:12–00:13: The player says that kick was too easy, and she stands near the soccer ball, ready for the next kick. - 00:13–00:15 00:13–00:15: The soccer player attempts a kick into the goal again, this time with a person as the goalie. Animated Revolut and Man City cards appear above the goal. The player misses and the goalie dives to block the shot. - 00:15–00:19 00:15–00:19: A male speaker tells the audience every time she misses she loses a life. This is told from the brand's perspective and is meant to create tension. - 00:19–00:21 00:19–00:21: The soccer player attempts a kick into the goal again with a goalie. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:21–00:24 00:21–00:24: The male speaker tells the audience now its really hard. This is told from the brand's perspective and is meant to build tension. - 00:24–00:25 00:24–00:25: The soccer player attempts a kick into the small goal, and a pink filter is added. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:25–00:27 00:25–00:27: The soccer player attempts a kick into the small goal, and a pink filter is removed. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:27–00:29 00:27–00:29: The soccer player attempts a kick into the small goal, and a pink filter is added. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:29–00:31 00:29–00:31: The soccer player attempts a kick into the small goal, and a pink filter is removed. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:31–00:34 00:31–00:34: The soccer player attempts a kick into the small goal. Animated Revolut and Man City cards appear above the goal. The player misses, and the goalie dives to block the shot. - 00:34–00:36 00:34–00:36: The male speaker tells the audience that its the best virtual card in his opinion. This is told from the brand's perspective and is meant to build credibility. - 00:36–00:39 00:36–00:39: The male speaker adds the virtual card to his Apple wallet. This is told from the brand's perspective and is meant to build credibility. - 00:39–00:45 00:39–00:45: The male speaker goes to get the prize for one of the viewers and shows the Manchester City jersey. This is told from the brand's perspective and is meant to build credibility. - 00:45–00:48 00:45–00:48: The male speaker tells the audience to subscribe if they want this. This is told from the brand's perspective and is a call to action.

# Ad summary This Revolut ad features a young woman at a music festival, promoting the use of Revolut cards for festival experiences. The ad emphasizes convenience and a connection to Primavera Sound. # Brand positioning Revolut is presented as a modern and convenient financial solution designed for tech-savvy individuals who value seamless digital transactions, especially when engaging in leisure activities like attending music festivals. The brand promotes ease of use and accessibility, positioning itself as an alternative to traditional banking for a younger, more internationally-minded audience. The ad subtly pushes against the old-fashioned image of traditional banks by associating Revolut with lively, contemporary experiences. # Product The Revolut card is featured as a modern, minimalist payment method. It’s a physical card that is light gray or silver with the Revolut logo and the VISA logo on it. It is aimed at people who are interested in digital banking and international travel. The card is intended to be used for quick and easy transactions, removing payment barriers and enabling cardholders to enjoy music festivals. The main selling point is its convenience for international payments and general usage. # Visual style The ad has a vibrant, energetic visual style, using blurred motion and colorful lighting to create the sense of being at a music festival. The image is highly polished with professional photography, color grading, and visual effects. It mimics platform-native content with the use of bright colors and dynamic composition. The overall design prioritizes scannability, aiming to quickly capture attention. # Hooks Headline: Divirta-se como nunca no Primavera Sound # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of payment hassles or limitations at events or festivals. This is visualized through the suggestion that the Revolut card provides a seamless and enjoyable experience. # Value propositions - The Revolut card allows you to enjoy Primavera Sound like never before. # Benefits - Enjoy Primavera Sound # Features - Revolut card # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad is from the perspective of someone who wants to enjoy a music festival without worrying about payment hassles. # Storyline - The ad captures a lively atmosphere, presenting a young woman holding a Revolut card at what is implied to be the Primavera Sound music festival. The intent is to associate the brand with positive and fun experiences. The audience experiences this moment through the perspective of someone excited to use their card at the festival.