How Butternut Box Advertises on Meta

# Ad summary This ad for Butternut Box dog food uses user-generated content to highlight how much dogs enjoy eating it. The ad shows various dogs enthusiastically eating Butternut Box food, along with text overlays emphasizing the food's quality and the brand's focus on canine health. The ad concludes with an offer for 25% off the first two boxes. # Brand positioning Butternut Box is presented as a high-quality dog food subscription service focused on providing fresh, healthy meals for dogs. The brand emphasizes the use of human-quality ingredients and gently cooked recipes tailored to meet the nutritional needs of dogs. The brand is positioned as a premium, health-conscious option in the dog food market, pushing against the norms of processed and less nutritious alternatives. The brand aligns with a lifestyle of pet owners who prioritize their dogs' well-being and are willing to invest in superior nutrition, which implies an emotional connection to their pets and a functional desire to improve their health. # Product Butternut Box offers gently cooked dog food made with human-quality ingredients, delivered through a subscription service. The food is designed to be nutritionally balanced, with recipes created by humans who understand dogs' needs for a healthier life. The featured product, WHAM BAM LAMB, contains lamb, green beans, sweet potatoes, and rosemary. The ad highlights the ease of preparation, showing the food being sliced and served. The food is packaged in individual portions, simplifying meal times, and is suitable for dogs of all breeds and sizes. The USPs emphasized are the high quality of ingredients and the care taken in preparation to ensure optimal canine health. The purchase barriers addressed include the convenience and quality concerns typically associated with dog food. # Visual style The ad has a bright, upbeat aesthetic, combining user-generated content with polished product shots. The editing style features quick cuts to maintain a fast pace, interspersed with static shots to highlight key details. The production quality varies between UGC-style footage and more professional, well-lit shots. The pacing is consistent, with frequent cuts that match the music's tempo, enhancing the overall rhythm. Product actions and text overlays are often timed to the music beats or voiceover lines. # Hooks Spoken: 00:00–00:01 [Dog Barking] Visual: 00:00–00:01 In a brightly lit home kitchen, a woman’s hand, with light skin and manicured nails, holds a white bowl filled with brown dog food containing orange and green chunks. The bowl is presented to a small, tan-colored puppy with long, floppy ears, who looks up expectantly. The floor is light-colored wood, and a white wall and beige cabinet are in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners may struggle to find convenient, high-quality dog food that ensures their dog's health and happiness. This concern is signaled by visually showcasing the preparation and quality of the ingredients. # Value propositions - Provides human-quality food for a healthier life. # Benefits - Healthier life for dogs # Features - Gently cooked - Human-quality food - WHAM BAM LAMB (lamb, green beans, sweet potatoes, and rosemary) # Call to action None used. # Point of view - Customer 90% – The customer POV is communicated through the use of user-generated content showing dogs eating the food. - Brand 10% – The brand POV is communicated through text overlays that highlight product features and benefits. # Storyline - 00:00–00:01 A small tan puppy looks up expectantly as a person off-screen presents a bowl of food. - 00:01–00:02 00:01–00:02 A black dog is shown eating from a bowl. - 00:02–00:06 00:02–00:06 Text appears over footage of various dogs enjoying their food, emphasizing that the dogs’ enjoyment is a sign of quality. - 00:06–00:08 00:06–00:08 A white dog is shown awaiting his bowl and is eager to eat from it, emphasizing the cleanness of the bowls. - 00:08–00:10 00:08–00:10 Footage shows more dogs eating from bowls. The dogs show eagerness. - 00:10–00:12 00:10–00:12 A hand slices into a block of Butternut Box dog food, highlighting the fresh ingredients. - 00:12–00:17 00:12–00:17 More text highlights the human-quality aspects of the food and the brand’s intention to provide a healthier life for dogs. - 00:17–00:22 00:17–00:22 An offer of 25% off the first two boxes is presented, accompanied by a Butternut Box delivery. - 00:22–00:27 00:22–00:27 Brand packaging and tagline are shown.

# Ad summary An advertisement for Butternut Box dog food that invites English Springer Spaniel owners to participate in a survey for a chance to test the dog food. # Brand positioning Butternut Box is a subscription-based dog food service that offers fresh, healthy, and hypoallergenic meals delivered directly to your door. The brand aims to offer a convenient and high-quality alternative to traditional dog food, emphasizing natural ingredients without fillers. The brand positions itself as a premium option focusing on the health and well-being of dogs. The ad uses bright, clean visuals and friendly tones to build trust and showcase its commitment to providing a better diet for pets. # Product Butternut Box is fresh dog food delivered to your door. The food is marketed as fresh, healthy, hypoallergenic, and free of fillers. The product consists of pre-portioned meals that can be easily served and mixed with other ingredients. The ad addresses the barrier of convenience by highlighting the delivery service. The ad is targeting dog owners who want to provide their pets with a high-quality, nutritious diet without the hassle of preparing meals themselves. The food comes in a variety of recipes to suit different dogs’ needs. The ad appeals to dog owners who prioritize their pets' health and are willing to invest in premium food. # Visual style The ad has a clean, bright, and friendly aesthetic, with a mix of static shots and quick cuts. The production quality is polished but maintains a relatable feel, suggesting a hybrid between a commercial and UGC content. The pacing is moderate, with cuts timed to coincide with voiceover lines and on-screen text. # Hooks Spoken: 00:00–00:03 If you own a English Springer Spaniel, this video is for you. Text overlay: 00:00–00:03 If you own a / 00:00–00:03 ENGLISH SPRINGER SPANIEL / 00:00–00:03 This video is for you! Visual: 00:00–00:03 A brown-and-white English Springer Spaniel eats food from a light-grey bowl on a tiled kitchen floor. The background includes light-brown cabinets, a window with natural light, and two yellow Butternut Box packages. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the inconvenience of preparing or sourcing high-quality, nutritious dog food for pet owners who want the best for their dogs but have limited time or resources. Dog owners want to feed their dogs healthy foods that are free of allergy-causing fillers. The ad states “No fillers.” # Value propositions - High-quality dog food delivered to your door - Fresh, healthy, and hypoallergenic meals for your dog - A convenient and nutritious alternative to traditional dog food # Benefits - Convenient dog food delivery - High-quality ingredients - Suitable for dogs with allergies - Nutritious diet # Features - Fresh dog food - Healthy dog food - Hypoallergenic dog food - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Brand 100% – The ad is told from the official voice of the brand, using scripted lines and product claims to promote Butternut Box. # Storyline - 00:00–00:03 00:00–00:03 A dog eats from a bowl in a clean, modern kitchen. The scene introduces the target audience. - 00:03–00:07 00:03–00:07 A woman picks up a Butternut Box package from her front door. The ad splits into two panels showing her unboxing the product with her dog. This highlights the convenience of the delivery service. - 00:07–00:12 00:07–00:12 The ad panels continue. The left panel shows a woman preparing a meal for her dog. The right panel shows dogs sniffing and eating Butternut Box meals. This segment showcases the food's appeal to dogs. - 00:12–00:16 00:12–00:16 Shots of Butternut Box meals in dog bowls are interspersed with text promoting a discount on the first two boxes. This offers a financial incentive to try the product. - 00:16–00:21 00:16–00:21 The ad shows dogs being given Butternut Box meals. The ad includes a call to action to participate in a survey for a chance to test the product. This aims to engage viewers and encourage them to learn more.

# Ad summary An ad featuring a customer promoting Butternut Box dog food. The customer claims viewers won't believe how affordable it is with a 40% off discount and a free gift. # Brand positioning Butternut Box positions itself as an alternative to the perception that fresh dog food is expensive. The brand emphasizes the use of real ingredients, gentle cooking methods, and vet approval. By showcasing the ingredients and preparation, Butternut Box positions itself as a high-quality option that prioritizes the health and well-being of dogs, promoting better digestion, more energy, and happier meal times. # Product Butternut Box is a fresh dog food subscription service made with real ingredients that are gently cooked and vet-approved. The food aims to support better digestion, more energy, and happier meal times for dogs. The brand addresses the misconception that fresh food is expensive and offers a 40% discount on the first two boxes, plus a free gift. # Visual style The ad's visual style blends UGC with polished graphics. The editing style includes quick cuts between scenes of dogs eating, food preparation, and text overlays, all set against bright backgrounds. The pacing is fast, keeping viewers engaged with frequent transitions. # Hooks Spoken: Female 1: You're not going to believe what Butternut Box is offering you right now. Text overlay: 00:00–00:03: 40% off is pretty convincing, I won't lie. Visual: 00:00–00:03: A woman with shoulder-length curly blonde hair wearing a blue-and-white striped collared shirt and jeans is kneeling, holding a small black and brown dachshund puppy. Behind her is a room with pink cabinets, various decorations, and a tan woven rug. The Butternut Box logo is partially visible in a box next to her. She is looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points People think fresh food is expensive. # Value propositions - 40% off your first two boxes - A free gift - Fresh food # Benefits - Supports better digestion - More energy - Happier meal times # Features - Real ingredients - Gently cooked - Vet approved # Call to action None used. # Social proof - None used. # Point of view - Customer 30% – The ad uses a customer to promote the brand, communicating from the customer's perspective. - Brand 70% – The brand speaks directly about the product, using graphics to call out features and benefits. # Storyline - 00:00–00:03 The ad begins with a woman holding a puppy, hinting at an unbelievable offer from Butternut Box. - 00:03–00:05 A transition reveals the common perception that fresh food is expensive. - 00:06–00:11 The ad shifts focus to the real ingredients in Butternut Box, emphasizing their gentle cooking methods and vet approval. - 00:12–00:16 The ad highlights the health benefits, including better digestion, more energy, and happier meal times. - 00:16–00:23 The ad concludes by presenting a limited-time offer of 40% off the first two boxes, plus a free gift, reinforcing the value proposition. - 00:24–00:28 The final shot reinforces the brand's message: fresh food, happy dogs.

# Ad summary This ad promotes Butternut Box, a subscription service offering fresh, healthy, and hypoallergenic dog food delivered to your door. The ad targets dog owners, especially those with specific breeds like Pomeranians and Labrador Retrievers, inviting them to participate in a survey for a chance to test Butternut Box for three months for free. It highlights the convenience of home delivery, the health benefits of the food (no fillers), and a limited-time offer of 25% off the first two boxes. # Brand positioning Butternut Box is presented as a premium, health-focused dog food subscription service. It aims to occupy the space of providing convenient, fresh, and nutritionally superior meals for dogs, promoting a lifestyle of care and attention to pet health. The brand pushes against the norms of mass-produced dry kibble, emphasizing natural, healthy ingredients with no fillers. The positioning is both functional, focusing on health and convenience, and emotional, appealing to pet owners who want the best for their dogs. # Product Butternut Box is a subscription service delivering fresh, healthy, and hypoallergenic dog food directly to your door. The product consists of pre-portioned meals made with real ingredients and no fillers, designed for all dog breeds and tailored to their specific dietary needs. The advertised benefits include fresh, healthy, and hypoallergenic food, free of fillers, and delivered to your door. The ad addresses the purchase barriers of convenience and nutritional quality by highlighting the ease of the subscription service and the health benefits of the ingredients. The ad shows different dog food options, suggesting variety and customization. # Visual style The ad features a polished commercial aesthetic with a blend of staged shots and UGC-style content. The editing style includes quick cuts and transitions, creating a fast-paced rhythm. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to voiceover lines and visual actions. # Hooks Spoken: 00:00–00:02: If you own a Pomeranian, this video is for you! Text overlay: 00:00–00:02: If you own a / 00:00–00:02: POMERANIAN / 00:00–00:02: This video is for you! Visual: 00:00–00:02: A small, fluffy, light brown Pomeranian eats from a small, low bowl on a light grey tile floor in a bright kitchen. The kitchen has light wood cabinets, stainless steel appliances, and a window providing natural light. Behind the dog are two yellow Butternut Box-branded boxes, stacked on top of each other. A vertical rectangle is centered on screen, with the text “If you own a POMERANIAN” on two lines at the top, and “This video is for you!” centered on a bottom line. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty and inconvenience of providing dogs with high-quality, fresh, and healthy food. Many dog owners struggle to find the time to prepare nutritious meals for their pets. The ad addresses this by offering a subscription service that delivers pre-portioned, healthy meals directly to the customer's door. # Value propositions - Convenience: Fresh, healthy dog food delivered to your door. - Health: Hypoallergenic food with no fillers. - Savings: 25% off your first 2 boxes. # Benefits - Fresh, healthy, and hypoallergenic food for your dog - Convenient delivery to your door - No fillers in the food # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Brand 100% – The entire video is from the brand's perspective, showcasing the product benefits and encouraging viewers to participate in a survey. # Storyline - 00:00–00:02 00:00–00:02: A Pomeranian is shown eating from a bowl. Text overlay states, 'If you own a Pomeranian, this video is for you!' This is intended to grab the attention of Pomeranian owners by directly addressing them. - 00:02–00:07 00:02–00:07: The scene transitions to split screens of people receiving and unboxing Butternut Box deliveries. The text overlay states, 'We're looking for Pomeranian owners who want to test 3 months of Butternut Box for FREE!' This expands the target audience to other breeds like Labrador Retrievers and presents the offer of a free trial, enticing viewers to participate. - 00:07–00:12 00:07–00:12: The ad shows split screens of people unboxing and preparing Butternut Box meals for their dogs. The text overlay highlights key product benefits: 'Fresh, healthy, and hypoallergenic. No fillers. Delivered to your door.' This reinforces the value proposition of the product, focusing on health, convenience, and quality. - 00:12–00:17 00:12–00:17: Dogs are shown eating Butternut Box meals. The text overlay states, 'This month, receive 25% OFF your first 2 BOXES! Take part in our survey for your chance to test!' This adds a sense of urgency with a limited-time discount and encourages viewers to engage with the brand through a survey. - 00:17–00:21 00:17–00:21: People interact with their dogs, and a final call to action appears: 'Tap the button below!' This prompts viewers to take immediate action and learn more about the offer.

# Ad summary This ad promotes Butternut Box, a dog food subscription service, by showcasing various dog owners unboxing and preparing the food for their pets. The ad targets German Shepherd owners, enticing them with a chance to test the service for three months and receive 25% off their first two boxes. # Brand positioning Butternut Box positions itself as a provider of fresh, healthy, and hypoallergenic dog food delivered directly to the customer's door. The brand emphasizes the absence of fillers in its products, promoting a focus on quality ingredients. Positioning itself as a convenient and health-conscious option for dog owners seeking to provide their pets with nutritious meals that cater to dietary needs, especially those with allergies, Butternut Box is a modern brand designed for ease of use. It caters to pet owners who prioritize convenience and the well-being of their dogs and aims to sit in the consumer's mind as a premium alternative to traditional dog food brands. # Product Butternut Box is a subscription service delivering fresh, healthy, and hypoallergenic dog food directly to customers' doors. Each box contains pre-portioned meals made without fillers, catering to dogs with specific dietary needs and allergies. The meals consist of fresh ingredients that owners can easily serve, sometimes adding toppers. The ad highlights the convenience of having the food delivered and the quality of the ingredients, addressing the need for nutritious and hassle-free dog food options. By offering 25% off the first two boxes and the chance to test the service for three months, Butternut Box incentivizes potential customers to try the product and experience its benefits firsthand. # Visual style The ad features a blend of UGC-style footage and slightly more polished shots, creating a relatable and authentic feel. The editing is quick, with frequent cuts to maintain viewer engagement. The overall aesthetic is bright and cheerful, with a focus on clean, modern environments. The pacing is fast, aligning with typical social media video trends, enhancing its shareability. # Hooks Spoken: If you own a German Shepherd, / This video is for you. Text overlay: If you own a GERMAN SHEPARD (in a yellow rectangle with a star emoji) / This video is for you! (in a blue rounded rectangle) Visual: 00:00–00:02: A medium shot features a German Shepherd eating dog food from a beige bowl in a well-lit kitchen. The dog is positioned centrally in the frame, with modern light-wood cabinets visible in the background. Two yellow and orange Butternut Box packages are stacked behind the dog, one partially obscuring the other. The floor is light gray tile. A window with natural light is visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the challenge of finding and providing high-quality, nutritious dog food, especially for pets with allergies or specific dietary needs. Many owners struggle with the time and effort required to source and prepare balanced meals. "Fresh, healthy, and hypoallergenic" addresses concerns about ingredient quality and dietary suitability. # Value propositions - Fresh, healthy, and hypoallergenic food delivered to your door emphasizes convenience and health. - No fillers assures quality ingredients for pet well-being. # Benefits - Convenient delivery - Nutritious meals - Suitable for dogs with allergies # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 90% – Most of the video shows diverse dog owners unboxing and using the product, conveying a customer perspective. - Brand 10% – The brand's voice is heard through text overlays highlighting product features and benefits. # Storyline - 00:00–00:02 A German Shepherd is shown eating from a bowl, indicating the product is suitable for this breed. - 00:02–00:06 The ad transitions to multiple scenes of diverse women receiving a Butternut Box delivery and unboxing the contents. This emphasizes the product is suitable for and used by a broad range of owners. - 00:06–00:11 The benefits of the food, such as being fresh, healthy, and hypoallergenic, are displayed via text overlays. The visuals show the food being unpacked and admired, reinforcing the brand's message. - 00:11–00:15 The ad shows the food being prepared and served in different bowls, and dogs of various breeds eating the food. This reinforces that the product is both appealing to dogs and easy to prepare. - 00:15–00:19 The ad cuts to dogs interacting with their owners as the owners hold the bowls of food, suggesting a positive bonding experience. Offers such as 25% off and the chance to test the product for three months are shared, incentivizing trial. - 00:19–00:21 A final CTA encourages viewers to tap the button below, directly prompting action.

# Ad summary This ad is for Butternut Box and it's targeting boxer dog owners. It promotes fresh, healthy, and hypoallergenic dog food with no fillers, that is delivered to the customer's door. The ad also promotes the survey, and offers 25% off the first two boxes. # Brand positioning Butternut Box presents itself as a premium, health-focused dog food subscription service. It emphasizes fresh, healthy, and hypoallergenic ingredients without fillers, positioning itself as a superior alternative to conventional dog food options. The brand aligns with values of convenience and optimal pet health, offering home delivery to simplify pet care. Butternut Box appears to be functional and emotional: providing performance in ingredients and convenience in delivery. # Product Butternut Box is a fresh, healthy, and hypoallergenic dog food subscription service. The product is for dog owners, specifically mentioned for boxer owners, seeking to provide a nutritious and filler-free diet for their pets. Key features include fresh ingredients, a hypoallergenic formula suitable for dogs with sensitivities, and the absence of fillers. The dog food is delivered directly to the customer's door, offering convenience. The ad highlights an offer of 25% off the first two boxes, addressing the purchase barrier of initial cost and encourages participation in a survey for a chance to test the product. # Visual style The ad has a clean, modern aesthetic, using bright lighting and split screens. It combines UGC style footage of people in their homes with text overlays and product shots. The editing rhythm is fast-paced with quick cuts, averaging approximately 5 cuts per second. The production quality is a hybrid of UGC and polished commercial, aiming for a relatable yet professional feel. The quick cuts and product placements are timed to the music. # Hooks Spoken: If you own a Boxer, / this video is for you. Text overlay: If you own a BOXER (Yellow rectangle) / This video is for you! (Blue rectangle) Visual: 00:00–00:02: A medium shot of a boxer dog eating food from a bowl in a bright, modern kitchen. In the background, there are yellow Butternut Box branded boxes. Blue text overlay in the lower part of the frame reads, 'This video is for you!' A yellow rectangle with the text, 'If you own a BOXER', appears at the top of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points This ad speaks to the pain points of pet owners struggling to provide high-quality, nutritious meals for their dogs, with an added challenge for those who have boxers. Owners struggle with wanting convenience, but also fresh, healthy, and safe food for their dogs. # Value propositions - The subscription format offers convenience by delivering the dog food to the customer's door. - Fresh, healthy, and hypoallergenic food can help owners with dogs that have sensitivities. # Benefits - 25% off your first two boxes - Chance to test Butternut Box # Features - Fresh ingredients - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 80% – The ad features various customers unboxing and interacting with the product. - Brand 20% – The brand's voiceover provides the product information and CTA. # Storyline - 00:00–00:02 The ad opens by directly addressing owners of boxer dogs, capturing the target audience’s attention. - 00:02–00:06 The ad shifts focus to boxer owners and asks them to test Butternut Box for three months, framing the offer as an exclusive opportunity. - 00:07–00:11 The ad highlights the key features of Butternut Box: fresh, healthy, hypoallergenic, no fillers, and delivered to your door. The benefits of the product are clearly positioned. - 00:11–00:17 The ad shifts focus to the promotion of 25% off for the first two boxes and asks viewers to take the survey. - 00:18–00:20 The ad concludes with a direct CTA, instructing viewers to tap the button below, reinforcing the immediate action requested.

# Ad summary This ad for Butternut Box features dogs excited about receiving their delivery of fresh dog food. The ad emphasizes convenience and offers a discount on the first two boxes. # Brand positioning Butternut Box is a fresh dog food delivery service. The brand aims to occupy a space in the consumer's mind as a convenient and high-quality option for dog owners who want to provide their pets with nutritious meals. The brand promotes a lifestyle of care and consideration for pets, aligning with values of health and happiness for dogs. The brand positions itself as a premium pet food option delivered to the customer's door. # Product Butternut Box is a fresh dog food subscription service that delivers pre-portioned meals directly to the customer's door. The product is for dog owners who want a convenient and healthy food option for their pets. The ad highlights the ease of receiving the delivery and the excitement of the dogs upon arrival. The product's USP is its convenience and appeal to dogs, as shown by their eager anticipation of the box. The moment of use is implied to be mealtime, after the delivery is received. # Visual style The ad has a natural, warm aesthetic with a focus on showcasing the product and the dogs' excitement. The production quality is polished, suggesting a professional commercial shoot. The pacing is static with long takes. # Hooks Text overlay: Butternut Box. / Fetch 40% off / your first two boxes Visual: 00:00–00:04: A person wearing a sage-colored t-shirt and light-colored pants is carrying a large, yellow and red box labeled "Butternut Box" toward a door. The person's face is not visible. Two dogs, one a small terrier mix and the other a larger Border Collie mix, are standing excitedly on a brown rug, looking up at the box. The background includes a gray door and a glimpse of the interior. A warm light fills the scene. # Funnel stage Bottom of funnel # Pain points The pain point is the inconvenience of buying dog food regularly. # Value propositions - 40% off your first two boxes # Benefits - Convenient - High-quality - Dogs love it # Features - Fresh dog food - Subscription service - Delivered to your door # Call to action None used. # Point of view - Brand 100% – The brand voice is communicated through a promotional offer. # Storyline - 00:00–00:11 A delivery person is shown carrying a Butternut Box toward a door, and the dogs are excitedly waiting for it.

# Ad summary This ad encourages pug owners to participate in a survey for the chance to test Butternut Box for 3 months. It claims the product is fresh, healthy, hypoallergenic and contains no fillers. The ad states they will deliver to the pug owner's door and they can receive 25% off the first two boxes. The ad concludes with a CTA to tap the button below. # Brand positioning Butternut Box is a subscription service that delivers fresh dog food directly to your door. The brand focuses on providing healthy and high-quality meals for dogs, with an emphasis on using fresh, natural ingredients. Positioning itself as a convenient and nutritious alternative to traditional dog food, the brand aims to offer customized meal plans tailored to each dog's individual needs, ensuring optimal health and well-being. The brand offers transparency and quality with no fillers or artificial additives. # Product Butternut Box is a subscription service that delivers fresh, healthy, and hypoallergenic dog food directly to your door. The food contains no fillers and is made with high-quality ingredients. The brand offers customized meal plans tailored to individual dog needs, ensuring optimal health and well-being. The ad features a limited-time offer of 25% off the first two boxes, and encourages viewers to take part in a survey for their chance to test the food. # Visual style The ad has a clean and bright aesthetic, with a mix of user-generated content and professionally shot scenes. It features quick cuts and split screens, creating a dynamic and engaging viewing experience. The editing style is fast-paced, with cuts timed to the music. The production quality is polished, but maintains a relatable, UGC feel. # Hooks Spoken: 00:00–00:02 If you own a pug, this video is for you. Text overlay: 00:00–00:02 If you own a PUG / 00:01–00:02 This video is for you! Visual: 00:00–00:02 A pug eats food out of a bowl on a light tile floor in a brightly lit modern kitchen. Stacks of yellow and red Butternut Box boxes sit behind the bowl. An oven with steam coming out of it is to the left. Cabinets are made of light stained wood. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that dog owners may be concerned about the quality and freshness of traditional dog food, as well as the hassle of going to the store to purchase it. "Fresh, healthy, and hypoallergenic. No fillers. Delivered to your door." # Value propositions - Fresh, healthy, and hypoallergenic food delivered to your door # Benefits - Chance to test Butternut Box for free - 25% off your first 2 boxes # Features - Fresh - Healthy - Hypoallergenic - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 50% – The customer POV is communicated by showing pug owners opening the box with their dogs. - Brand 50% – The brand POV is communicated through voiceover and text overlays. # Storyline - 00:00–00:02 The ad opens by directly addressing pug owners. - 00:02–00:07 The ad then asks viewers who own pugs to test Butternut Box for 3 months for free, split screen showing multiple dog owners opening the boxes with their dogs. - 00:07–00:11 It shows and tells key attributes of the product: fresh, healthy, and hypoallergenic; and that it contains no fillers. - 00:11–00:15 The ad states that the product is delivered to your door and offers 25% off the first two boxes, showing a variety of bowls being filled with the food. - 00:15–00:21 The ad encourages viewers to participate in a survey for their chance to test and concludes with a CTA to tap the button below.

# Ad summary This ad promotes Butternut Box, a dog food subscription service. The ad features a woman offering viewers the chance to try Butternut Box for free for 3 months in exchange for taking a survey. Throughout the ad, various breeds of dogs are shown being fed the food. The ad concludes by encouraging viewers to tap the button below. # Brand positioning Butternut Box positions itself as a provider of high-quality, fresh, and healthy dog food, offering a convenient subscription service that delivers meals directly to the customer's door. The brand emphasizes using only fresh ingredients and no fillers, catering to health-conscious dog owners who want the best for their pets. The positioning focuses on both functional benefits (nutritious ingredients, convenient delivery) and emotional benefits (peace of mind knowing their dog is eating well). The brand pushes against the norm of mass-produced, filler-heavy commercial dog food. # Product Butternut Box is a subscription service that delivers fresh, healthy, and hypoallergenic dog food directly to your door. The product is designed for dog owners who want to feed their pets high-quality, nutritious food without the hassle of shopping for ingredients or preparing meals themselves. The food contains no fillers and is made with fresh ingredients. The brand is offering viewers the chance to test the food for 3 months for free in exchange for taking a survey. For a limited time, customers can receive 25% off their first 2 boxes. # Visual style The ad has a bright, polished feel, combining UGC-style shots of people at home with their dogs and professional product shots. Editing is quick with frequent cuts between scenes, maintaining a fast pace of approximately 30 cuts per minute. Many visual moments are timed to the beat of the music track or voiceover lines. # Hooks Spoken: Female 1: If you own a Staffordshire Bull Terrier, this video is for you. Text overlay: If you own a / STAFFORDSHIRE BULL TERRIER / This video is for you! Visual: 00:00–00:02: Medium shot of a brindle and white Staffordshire Bull Terrier eating out of a white dog bowl in a bright, modern kitchen. The kitchen features light wood cabinets, white countertops, and stainless steel appliances. Two Butternut Box-branded boxes are stacked in the background to the right of the frame. / 00:02–00:03: Medium shot of a woman with curly blonde hair, wearing a bright green sweater and blue jeans, crouching on a porch. She is holding a Butternut Box-branded box. A small, fluffy brown dog runs around her feet. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners want to feed their pets high-quality, nutritious food, but finding the time and resources to shop for ingredients and prepare meals can be a challenge. # Value propositions - Fresh, healthy, and hypoallergenic food for the dog. - Food that contains no fillers - Delivered directly to the customer's door # Benefits - Convenient subscription service - High-quality ingredients - Nutritious food for your dog # Features - Fresh, healthy, and hypoallergenic dog food - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Brand 80% – The brand provides the main voice and messaging, highlighting product features and benefits. - Customer 20% – The customer perspective is implied through visuals of dogs eating the product. # Storyline - 00:00–00:03 The ad starts with a question targeting owners of Staffordshire Bull Terriers and stating that the video is for them. - 00:03–00:07 The ad transitions into the point of view of the Butternut Box brand, expressing their desire to allow Staffordshire Bull Terrier owners to test Butternut Box for 3 months for free. - 00:07–00:11 The ad highlights several benefits of the Butternut Box food including, that it is fresh, healthy, hypoallergenic, and that it contains no fillers. - 00:11–00:12 The ad informs the viewer that Butternut Box is delivered directly to their door. - 00:12–00:16 The ad introduces the current deal; 25% off the first 2 boxes. - 00:16–00:21 The ad asks the viewer to participate in a survey for their chance to test the product, and encourages the viewer to tap the button below.

# Ad summary This ad targets Shih Tzu owners with an offer to test Butternut Box for three months for free. The ad promotes the dog food subscription with highlights of fresh, healthy, and hypoallergenic ingredients, no fillers, and home delivery. The ad also features a limited-time offer for 25% off the first two boxes and encourages viewers to take a survey and tap the button below. # Brand positioning Butternut Box is presented as a premium and health-conscious dog food brand delivering fresh, healthy, and hypoallergenic meals right to your door. It aims to occupy the space of quality and convenience for pet owners who prioritize their dogs' health and well-being, aligning with a lifestyle of easy pet care. By emphasizing 'no fillers' and focusing on tailored nutrition, the brand distinguishes itself from standard pet food options, positioning itself as a superior, direct-to-consumer choice that offers both functional benefits and peace of mind for pet owners. # Product Butternut Box offers a subscription service delivering fresh, healthy, and hypoallergenic dog food directly to the customer's door. The product comes in pre-portioned packs tailored to each dog's dietary needs. It’s designed for dog owners who want to provide high-quality, nutritious food without fillers and with easy home delivery. Key features include being fresh, healthy, hypoallergenic, and free from fillers, addressing concerns about common allergens and unhealthy additives found in standard dog foods. The ad highlights different flavors such as chicken and salmon. The food can be prepared in a variety of ways, served on its own, or with additions like yogurt. # Visual style The ad has a bright, upbeat aesthetic with quick cuts and split screens. It combines UGC-style footage with polished product shots, creating a hybrid feel. The editing is fast-paced, keeping the energy high and the viewer engaged. This style supports a relatable and informative tone, appealing to pet owners who value quality and convenience. # Hooks Spoken: 00:00–00:02 If you own a Shih Tzu, this video is for you! Text overlay: 00:00–00:01 If you own a / SHIH TZU / This video is for you! / This video is for you! Visual: 00:00–00:02 The shot is taken at floor level in a bright kitchen. A small, light-colored Shih Tzu is eating from a white dog bowl. Two Butternut Box boxes are stacked next to the bowl. # Funnel stage Middle of funnel (Consideration) # Pain points Dog owners struggle to find convenient, healthy, and filler-free food options, which can be time-consuming and may compromise their pet's nutrition: “No fillers.” # Value propositions - Test three months of Butternut Box for FREE! Provides high-quality dog food for a limited time. # Benefits - FREE - Test three months of Butternut Box - 25% OFF your first 2 BOXES! # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 90% – The ad features multiple customers unboxing the product and feeding it to their dogs in a casual, relatable manner. - Brand 10% – The brand provides direct claims about the product's attributes and offers. # Storyline - 00:00–00:02 00:00–00:02 If you own a Shih Tzu, this video is for you! - 00:02–00:07 00:02–00:07 We're looking for Shih Tzu owners who want to test three months of Butternut Box for FREE! - 00:07–00:12 00:07–00:12 Fresh, healthy, and hypoallergenic. No fillers. Delivered to your door. - 00:12–00:16 00:12–00:16 This month, receive 25% OFF your first 2 BOXES! - 00:16–00:20 00:16–00:20 Take part in our survey for your chance to test! Tap the button below!

# Ad summary This ad is aimed at golden retriever owners, asking them to participate in a survey for a chance to test Butternut Box for free. Butternut Box provides fresh, healthy and hypoallergenic dog food that is delivered to your door. They are offering 25% off your first 2 boxes if you participate in their survey. # Brand positioning Butternut Box positions itself as a premium dog food provider focusing on fresh, healthy, and hypoallergenic options. They eliminate fillers and deliver the food directly to the customer's door. This brand caters to pet owners who prioritize the health and well-being of their dogs, offering convenience and quality in a subscription-based model. Butternut Box aims to occupy the space of a trustworthy and convenient solution for pet nutrition, differing from generic brands by offering fresh ingredients and customized delivery. # Product Butternut Box provides fresh, healthy, and hypoallergenic dog food delivered directly to the customer's door. The food contains no fillers and is made from high-quality ingredients. This is a subscription-based service that is customized to each dog's needs and preferences. The product targets dog owners who want the best for their pets and are willing to invest in premium nutrition. The ad addresses the purchase barrier of convenience by highlighting the delivery service and promoting a 25% discount on the first two boxes, encouraging potential customers to try the product. # Visual style The ad has a polished UGC feel with bright lighting and quick cuts to maintain a fast pace. The editing style is seamless with smooth transitions, creating a professional but approachable vibe. The cuts are timed well to the music. # Hooks Spoken: 00:00–00:03 If you own a golden retriever, this video is for you. Text overlay: 00:00–00:02 If you own a GOLDEN RETRIEVER / 00:01–00:02 This video is for you! Visual: 00:00–00:02 The camera is positioned low, capturing a golden retriever eating from a bowl in a brightly lit kitchen. The dog is primarily tan, and the bowl is white. Behind the dog are light brown cabinets and two Butternut Box packages in yellow and red/orange. The floor is white tile with visible grout. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that dog owners struggle to find high-quality, healthy dog food options. This is signaled by the mention of 'no fillers' and highlighting the 'fresh, healthy, and hypoallergenic' nature of Butternut Box. # Value propositions - Fresh, healthy, and hypoallergenic food eliminates the need for fillers and ensures that pets receive the best nutrition, promising better health and well-being - Delivery to your door for easy, convenient accessibility # Benefits - Chance to test Butternut Box for free - 25% off your first two boxes # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Brand 100% – The entire ad promotes the brand's offer and product benefits through a clear, direct message. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a golden retriever eating from a bowl. The text overlay announces the video's target audience: golden retriever owners, creating instant relevance and filtering the audience. - 00:02–00:07 00:02–00:07 A split-screen montage shows different individuals receiving and opening Butternut Box deliveries with their dogs present. This visual emphasizes the brand's presence in various homes and creates an image of widespread adoption. The voiceover mentions the offer to 'test 3 months of Butternut Box for free', creating a clear hook and incentive. - 00:07–00:12 00:07–00:12 Text overlays highlight product benefits: 'Fresh, healthy, and hypoallergenic,' 'No fillers,' and 'Delivered to your door.' Paired with visuals of the food being prepared and delivered, these points are presented as distinct value propositions. - 00:12–00:16 00:12–00:16 The ad highlights the offer to 'receive 25% off your first 2 boxes.' This acts as an immediate, tangible incentive to encourage action. - 00:16–00:19 00:16–00:19 The ad closes with a call to action, 'Take part in our survey for your chance to test!' and 'Tap the button below!' The invitation emphasizes the opportunity to try the product, paired with the action that must be taken to redeem it.

# Ad summary This ad for Butternut Box, targets golden retriever owners, offering them the chance to test 3 months of Butternut Box for free, highlighting its benefits and current offer. # Brand positioning Butternut Box is presented as a fresh, healthy, and hypoallergenic dog food service that delivers directly to the customer's door. The brand is shown to be accessible to a wide range of dog owners and is presented as a convenient, subscription service. # Product Butternut Box provides fresh, healthy, and hypoallergenic dog food delivered directly to your door. It is presented as a convenient solution for dog owners. The food contains no fillers and comes in pre-portioned packets. The subscription-based service is highlighted as an option to test three months for free. The ad also mentions a limited-time offer of 25% off the first two boxes. # Visual style The ad uses a bright and casual aesthetic with natural lighting and home settings. It incorporates quick cuts and split-screen effects to keep the pace energetic. The production quality is a blend of user-generated content and polished visuals. The editing style is modern and fast-paced with several scene cuts. # Hooks Spoken: If you own a golden retriever, this video is for you. Text overlay: If you ⭐ own a GOLDEN RETRIEVER / This video is for you! Visual: 00:00–00:02: Low-angle shot of a golden retriever eating food from a white bowl on a tile floor. Two yellow Butternut Box boxes are stacked on the right side. The background shows a kitchen with light-colored cabinets and natural light coming through a window. # Funnel stage Middle of funnel (Consideration) # Pain points The primary frustration this product solves is the inconvenience of buying traditional dog food and the concern that traditional dog food is not healthy or natural. # Value propositions - Testing Butternut Box for three months for free - 25% off your first 2 boxes # Benefits - Convenient - High-quality nutrition for your dog - Eliminates the need to go to the store to buy dog food # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 95% – The ad primarily uses a customer point of view through its use of casual home settings and user-generated content. - Brand 5% – The brand voice is present via the text overlay. # Storyline - 00:00–00:03 The ad opens with a close-up of a golden retriever eating from a dog bowl. - 00:03–00:11 The ad then shows several women taking Butternut Box boxes out of the packaging and feeding their dogs the dog food. - 00:11–00:14 Split-screen shows a hand mixing food for the dog, and multiple types of food that can be provided through Butternut Box. - 00:14–00:21 The ad ends with different dogs eating the food, and people holding the Butternut Box packaging.

# Ad summary This ad targets Yorkshire Terrier owners, offering a free 3-month trial of Butternut Box fresh dog food. It highlights the food's health benefits (fresh, healthy, hypoallergenic, no fillers) and convenience (delivered to your door). The ad also promotes a current offer of 25% off the first two boxes and encourages participation in a survey for a chance to test the product. # Brand positioning Butternut Box positions itself as a premium, healthy dog food delivery service, offering fresh, hypoallergenic meals without fillers. The brand appeals to dog owners who prioritize their pet's health and are willing to pay extra for convenient, high-quality nutrition. The brand's positioning is functional, focusing on quality ingredients and home delivery, and emotional, appealing to pet owners who want the best for their furry friends. It ignores the norms of mass-produced dog food brands by emphasizing fresh, whole ingredients. # Product Butternut Box is a subscription-based dog food delivery service offering fresh, healthy, and hypoallergenic meals for dogs. The food is made without fillers and delivered directly to the customer's door, offering convenience for busy dog owners. The ad shows different recipes that come pre-packaged. The product comes in flexible packaging that is easy to pour or squeeze. The ad also shows a variety of dog bowls and accessories, implying that Butternut Box integrates into the customer's existing routine. The ad conveys that Butternut Box offers a superior, convenient, and health-conscious alternative to traditional dog food. # Visual style The ad has a hybrid aesthetic, combining a UGC feel with polished commercial elements. The editing style uses quick cuts and split screens to present information rapidly, keeping a consistent, upbeat pace of approximately 30 cuts per minute. Some cuts and text overlays are timed to the music. The production quality is a blend, creating a friendly and accessible tone while still appearing professional. # Hooks Spoken: 00:00–00:02 If you own a Yorkshire Terrier, this video is for you. Text overlay: 00:00–00:03 If you own a YORKSHIRE TERRIER / 00:00–00:03 This video is for you! Visual: 00:00–00:03: A small, tan and grey Yorkshire Terrier eats from a tan bowl on a tiled floor in a brightly lit, modern kitchen with blonde wood cabinets. Stacks of two yellow and orange 'Butternut Box' packages are stacked next to the bowl. Natural light comes in from a window behind the dog. The camera is stationary and at floor level. # Funnel stage Middle of funnel (Consideration) # Pain points Many dog owners struggle to find healthy, convenient, and affordable food options for their pets, especially if their dogs have allergies or sensitivities. This is signaled when the ad states, 'Fresh, healthy, and hypoallergenic. No fillers. Delivered to your door'. # Value propositions - 25% off discount - Convenient delivery # Benefits - Convenience of home delivery - Healthy food for your dog - Allergen-friendly - 25% off your first 2 boxes # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Customer 5% – A brief moment showing different people feeding their dogs presents a subtle connection to other customers using the product. - Brand 95% – The official voice of the brand directly addresses viewers with product claims and promotional messaging. # Storyline - 00:00–00:03 A Yorkshire Terrier eats from a bowl on a tiled floor in a modern kitchen. - 00:00–00:03 This shot introduces the brand's target audience and creates an expectation that the ad will be relevant to them. - 00:00–00:03 The perspective is from the brand, setting the tone and style for the ad. - 00:03–00:06 A blonde woman in a green sweater picks up a 'Butternut Box' package in front of a doorway with a small dog next to her. - 00:03–00:06 This visual conveys that Butternut Box is actively looking for Yorkshire Terrier owners to test its products. This shot introduces the incentive for participation in the ad. - 00:03–00:06 The perspective is from the brand, showcasing its initiative to seek testers and promote its product. - 00:06–00:08 Split screen: A dark haired woman in a striped shirt opens a Butternut Box with a poodle-type dog next to her, while the dog sniffs packets of Butternut Box food on the floor. - 00:06–00:08 The brand shows a customer unpacking a Butternut Box to demonstrate its product. The food's composition is also emphasized to highlight it is fresh, healthy, and hypoallergenic. - 00:06–00:08 This moment is shown from the brand's perspective, highlighting product features. - 00:08–00:10 A blonde woman in a green sweater holds a package of salmon Butternut Box food with a small dog next to her. - 00:08–00:10 This emphasizes the product has 'no fillers'. - 00:08–00:10 The perspective is from the brand, reinforcing the brand's commitment to clean ingredients. - 00:10–00:15 Split screen: A person uses a fork to portion Butternut Box food in an orange bowl, while the other parts of the frame show hands pouring packets of Butternut Box food into dog bowls. - 00:10–00:15 This visual demonstrates how the food is served. Text on the screen emphasizes the convenience of 'delivered to your door' and the offer of '25% off your first 2 boxes'. - 00:10–00:15 The perspective is from the brand, advertising the offer and ease of receiving the product. - 00:15–00:20 A person feeds Butternut Box to various dogs in different kitchens. - 00:15–00:20 The brand shows a customer enjoying time with a Yorkshire Terrier after presumably feeding them Butternut Box. - 00:15–00:20 This concludes with a clear call to action to 'Tap the button below!' in order to take part in the survey. - 00:15–00:20 This is from the brand's perspective, emphasizing brand awareness and promotion.

# Ad summary An ad targeting Chihuahua owners, offering them the chance to test 3 months of Butternut Box dog food for free by taking a survey. The ad highlights the food's qualities, such as being fresh, healthy, hypoallergenic, and free of fillers, and mentions a 25% discount on the first two boxes. It ends with a call to action to tap the button below to participate in the survey. # Brand positioning Butternut Box is presented as a premium dog food delivery service that emphasizes health, freshness, and quality. The brand is positioned as offering real, nutritious food for dogs without any fillers, aligning with a health-conscious pet owner's values. The tone is friendly and accessible, aiming to make pet owners feel like they are providing the best possible care for their dogs with convenient home delivery. # Product Butternut Box is a subscription-based dog food delivery service providing fresh, healthy, and hypoallergenic meals without any fillers, delivered directly to the customer's door. The meals are prepared and portioned according to each dog's individual needs. The service addresses the pain point of pet owners wanting high-quality, nutritious food for their dogs without the hassle of preparing it themselves. The meals come in pre-portioned pouches that are easy to serve. Customers can receive 25% off their first two boxes. # Visual style The ad uses a clean, bright aesthetic with natural lighting. The editing includes quick cuts and split screens to maintain a fast pace. The production quality appears to be a hybrid of UGC-style footage and polished commercial elements, lending a sense of authenticity while maintaining a professional look. The pacing is upbeat, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 If you own a Chihuahua, this video is for you! Text overlay: 00:00–00:02 If you own a CHIHUAHUA / 00:01–00:02 This video is for you! Visual: 00:00–00:02 A small, tan Chihuahua eats from a bowl in a bright, modern kitchen with light wood cabinets. Two yellow Butternut Box branded boxes are stacked in the background to the right of the dog. Natural light fills the space. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for pet owners seeking high-quality, nutritious food for their dogs. 'No fillers.' # Value propositions - Fresh, healthy, and hypoallergenic dog food delivered to your door. No fillers. Convenient delivery to your door. # Benefits - Convenient delivery to your door - Fresh, healthy, and hypoallergenic food for your dog # Features - Fresh - Healthy - Hypoallergenic - No fillers - Delivered to your door # Call to action Tap the button below! # Point of view - Brand 100% – The entire ad is told from the brand's perspective, highlighting the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a focus on Chihuahua owners. - 00:02–00:07 The brand extends an offer to Chihuahua owners. - 00:07–00:12 The ad transitions into highlighting the benefits of the product, listing that it is fresh, healthy and delivered to your door. - 00:12–00:18 The ad presents an offer of 25% off your first 2 boxes, and invites the viewer to take part in a survey for your chance to test. - 00:18–00:21 The ad gives a CTA of Tap the button below!

# Ad summary This ad features a woman who claims that the brand Butternut Box is the best fresh, whole, human-quality dog food available. The ad states that the food will be delivered right to the customer's door and is tailored to their dog's needs. The ad also mentions that the customer can receive 25% off of their first two orders. # Brand positioning Butternut Box aims to occupy the consumer's mind as a brand that provides fresh, whole dog food that is made from human-quality ingredients. The brand aligns with values that include the health and happiness of your dog, emphasizing the strength of the bond between pet and owner. Butternut Box seems to be pushing against the norm of dry dog food, providing a healthy alternative. The brand positioning is primarily functional, focusing on the quality and convenience of their product. # Product Butternut Box is a subscription service that delivers fresh, whole dog food made from human-quality ingredients right to your door. The product is tailored to each dog's specific needs, and the brand offers a variety of food, including beef, turkey, and pork flavors. The ad claims that the food is so good that it will make your dog happy, and states that the food is fresh and whole and made from real human quality ingredients. # Visual style The ad has a polished commercial aesthetic, though it is meant to appear as UGC. The editing style is quick cuts, and the pacing stays consistent across the ad. # Hooks Spoken: 00:00–00:02: The bond that I have with my dog is unlike any other Text overlay: 00:00–00:06: The bond that I have with my dog is unlike any other / 00:02–00:06: and I wanted the bond he has with the contents / 00:05–00:06: of his food to be as strong Visual: 00:00–00:02: A blonde woman wearing a white long-sleeve shirt and red pants stands in a white and red kitchen petting a brown and white dog who is sitting. The camera is stationary. There is a spice rack with various spices on it in the background to the left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a better, healthier food option for your dog that they will actually enjoy. "I wanted the bond he has with the contents of his food to be as strong." # Value propositions - Made from real human quality ingredients: Quality food that is safe for your dog. - Delivered right to your door: Convenience of fresh dog food delivered to your door. - Tailored to your dog's specific needs: Your dog will receive the proper nutrition. # Benefits - The food will make your dog happy - Convenience of delivery # Features - Fresh - Whole - Made from real human quality ingredients - Delivered right to your door - Tailored to your dog's specific needs # Call to action Try it today with 25% off your first two boxes # Social proof - "I've never seen food make him so happy" - Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered by a customer in their own home, speaking directly to the camera in a casual and friendly tone. # Storyline - 00:00–00:02 The ad opens with a woman in her kitchen, petting her dog, and discussing how strong their bond is. - 00:02–00:06 The woman says that she wants her dog to have a strong bond with his food, too, implying a desire for him to enjoy and be excited about meal times. This is from the perspective of a dog owner who cares deeply about their pet's well-being. - 00:06–00:10 The woman introduces Butternut Box, a brand that has made her dog very happy, expressing surprise that food can elicit such a positive reaction from him. The perspective shifts to the user, who is expressing delight and satisfaction. - 00:10–00:12 The woman states that "that's not even the best part", implying even more benefits of using the product. - 00:12–00:15 The woman says that Butternut Box food loves her dog just as much as she does, communicating a sense of care and quality. - 00:16–00:21 The woman describes the meals as fresh, whole, and made from real human-quality ingredients, highlighting the health benefits. - 00:21–00:24 The meals are delivered to your door and tailored to your dog's needs, emphasizing convenience and personalization. - 00:25–00:28 The woman encourages viewers to "Try it today with 25% off your first two boxes", which is a call to action paired with an offer that aims to get the viewer to try the product.

# Ad summary A woman shares her experience using Butternut Box for her dog, Winnie, who used to refuse her meals. Since using Butternut Box, Winnie is excited for mealtimes, enjoys every mouthful, has firmer poos, is full after her meals, and has more energy. The woman highlights that Butternut Box is made from real human-quality whole ingredients with no nasties or preservatives and is the nation's favorite, offering 25% off the first two boxes. # Brand positioning Butternut Box is a dog food subscription service focused on providing dogs with meals made from real, human-quality ingredients. It emphasizes the love and care pet owners have for their dogs and aims to reflect this love in the food they provide. The brand positions itself as a solution for dogs who are picky eaters or have digestive issues, offering tasty recipes made from whole ingredients without any preservatives. It operates on the functional aspects of nutrition while tapping into the emotional bond between owners and their pets. # Product Butternut Box is a subscription-based dog food service that delivers pre-portioned, human-quality meals directly to your door. The food is made from whole ingredients without any preservatives or artificial additives, ensuring dogs receive a nutritious and tasty meal. It is designed for dog owners who want the best for their pets and are looking for a convenient and healthy feeding option. The service addresses the purchase barrier of poor taste and digestion. The meals come in various recipes, such as Pork of the Town, Tuck In Chicken, and Beef It Up, offering variety for picky eaters. Butternut Box emphasizes the use of human-quality ingredients and highlights benefits such as improved digestion, increased energy, and satisfaction after meals. # Visual style The ad has a UGC feel, with simple camera shots and natural lighting, giving it an authentic feel. The editing style is a mix of quick cuts and static shots, which support the pacing of the ad. The pacing is relatively consistent at approximately 15 cuts per minute. # Hooks Spoken: Female 1: I have so much love for my dog. / Female 1: I wanted her to feel that same love in every meal before. Text overlay: 00:00–00:02 / I have so much love for my dog / 00:02–00:04 / I wanted her to feel that same love in every meal before Visual: 00:00–00:04: A woman with dark hair and an olive green cardigan is indoors petting a golden-haired dog who is lying on a pink cushion. Behind them is a cardboard Butternut Box and a light colored dresser. The woman is looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Before using Butternut Box, the dog didn't care for her meals; she refused them. # Value propositions - Human-quality ingredients ensures a premium and healthy option for your dog, implying better health and well-being. - No nasties or preservatives appeal to health-conscious pet owners who want to avoid artificial additives in their dog's diet. - Tasty recipes address the common issue of picky eaters, ensuring that dogs enjoy their meals. # Benefits - The dog now feels the same love as the owner - The dog has firmer poos - The dog is full after meals - The dog has way more energy # Features - Human quality whole ingredients - No nasties or preservatives - Tons of tasty recipes # Call to action Try it today with 25% off your first two boxes # Social proof - Waggy tails always – We have been using Butternut Box for a couple of years for our 3 year old Cavapoo. She absolutely loves it and coat and digestion are top notch. The service you get if you have any issues is fantastic. - Our dog is so happy on this food – Our dog is so happy on this food. We changed over 2 months ago & she has been great on it. We like that it gets delivered to home & well stored in the freezer until use. Defrosted. Plenty of flavours & great treats available too. Definitely recommend Butternut Box # Point of view - Customer 100% – The entire ad is told from the perspective of a dog owner sharing her positive experience. # Storyline - 00:00–00:04 The ad opens with a woman petting her dog, Winnie, expressing her love and desire for Winnie to feel the same love in every meal. This sets the tone by highlighting the emotional connection between the owner and her pet, creating a personal and relatable introduction. - 00:04–00:09 The woman introduces the problem: before Butternut Box, Winnie didn't care for her meals and often refused them. This establishes the initial challenge the product aims to solve, framing Winnie as a picky eater, implying other dog owners may have the same struggles. - 00:09–00:16 The narrative shifts to how Butternut Box has completely changed the game. The woman is next shown opening a Butternut Box and excited to prepare the meal, highlighting the positive transformation and the ease of using the product. - 00:16–00:27 The woman highlights the ingredients of Butternut Box. This emphasizes the quality and health benefits of the product, addressing concerns about what goes into pet food and reassuring viewers about its nutritional value. - 00:27–00:31 The dog is shown to be happy to eat and be full after eating the food. This illustrates the outcome of using the product, showing the viewers the positive effects of the product. - 00:31–00:36 The woman adds that Winnie isn't the only dog that loves Butternut Box. Customer reviews and testimonials pop up on screen. This helps to convey the customer's opinion on this product. - 00:36–00:45 The woman is now happy to play with Winnie. She talks about Winnie having more energy, firmer poos and generally being happier. This shows the impact Butternut Box has had on the dog's health and wellbeing, showing it feels the same love as the woman does. - 00:45–00:48 The woman encourages viewers to try Butternut Box today with 25% off your first two boxes. This is the call to action to encourage viewers to buy the product.

# Ad summary This ad highlights the Butternut Box dog food subscription service, emphasizing that dogs know when food is better and that their food is fresh, gently cooked, and high-protein. It showcases various dogs eagerly eating the food. The ad also offers 25% off the first two boxes to encourage sign-ups. # Brand positioning Butternut Box is presented as a high-quality dog food subscription service that prioritizes fresh, gently cooked, and high-protein meals made with human-quality meat and recognizable ingredients. The brand aligns with a health-conscious and caring lifestyle for dog owners who want the best nutrition for their pets, moving away from processed or generic dog food options. It positions itself as 'the good stuff' and 'the real stuff,' emphasizing the superior quality and appeal to discerning dogs. The brand targets pet owners who prioritize the health and happiness of their dogs by providing them with nutritious and delicious meals. # Product Butternut Box is a dog food subscription service providing fresh, gently cooked, high-protein meals. The meals are made with human-quality meat and whole ingredients that are easily recognizable. The product comes in pre-portioned packs and a variety of recipes, including lamb, salmon, chicken, turkey, beef, and pork. The ad highlights that the food is gently cooked to retain nutrients and is fresh, setting it apart from traditional dry dog food. This product is clearly for dog owners who are health-conscious and want to provide their pets with a nutritious and palatable diet made from high-quality ingredients. # Visual style The ad has a UGC (user-generated content) feel, with natural lighting and simple editing. The editing style consists of quick cuts between various dogs eating and hands preparing the food, maintaining a consistent pace. The overall aesthetic is clean and bright, emphasizing freshness and quality. The use of real-life environments and dogs gives the ad an authentic and relatable quality. # Hooks Text overlay: 00:01–00:02: DOGS / 00:02–00:04: know when food is better, Visual: 00:00–00:01: A person's hand holds a light gray bowl filled with brown, chunky dog food in front of a small, white dog standing on its hind legs in a kitchen. The kitchen features white cabinets and light brown wood-look flooring. The dog looks directly at the bowl with anticipation. / 00:01–00:02: The shot focuses on the bowl of dog food being held, with the small white dog still eagerly looking at it. The camera is slightly shaky and moves with the hand. The kitchen setting is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that generic dog food may not be the best option for a dog's health and enjoyment. This is signaled by emphasizing that dogs can distinguish when food is better and healthier. # Value propositions - Dogs know when food is better, when it's healthier – Implies dogs can distinguish high-quality ingredients and nutritional value. - Human-quality meat and fish – High-quality ingredients that meet human food standards. - Whole ingredients you can actually recognize – Transparency and reassurance about the food's composition. - Just fresh, gently cooked, high-protein dog food – A balanced and nutritious diet that is palatable for dogs. # Benefits - Better food for dogs - Healthier food for dogs - Dogs love it # Features - Human-quality meat - Fish - Whole ingredients you can actually recognise - Fresh - Gently cooked - High-protein # Call to action See the difference with 25% off your first two boxes # Social proof - None used. # Point of view - Customer 90% – The ad is primarily told from the perspective of satisfied customers through visuals of their dogs enjoying the product. - Brand 10% – The brand POV is communicated through text overlays that highlight product features and benefits. # Storyline - 00:00–00:01 The ad begins with a white dog standing on its hind legs, eager for a bowl of food. - 00:01–00:02 00:01–00:02: The ad asserts that dogs know when food is better, implying that they can distinguish quality. - 00:02–00:04 00:02–00:04: It continues by stating that dogs know when food is healthier, emphasizing the nutritional aspect. - 00:04–00:08 00:04–00:08: The ad shows a person preparing a dog bowl and mentions that their brand contains human-quality meat and fish ingredients, highlighting the premium nature of their ingredients. - 00:08–00:12 00:08–00:12: A small black dog is seen eating from a bowl, supporting the claim that the food is enjoyable for dogs. The ad then states that their brand features whole ingredients that you can actually recognize, suggesting transparency and quality in their food. - 00:12–00:21 00:12–00:21: Multiple dogs of different breeds are shown enthusiastically eating from their bowls, reinforcing the message that dogs love this food. The text overlay states that it's fresh, gently cooked, high-protein dog food. - 00:21–00:26 00:21–00:26: The ad showcases the Butternut Box packaging and states that their food is 'the good stuff' and 'the real stuff', emphasizing the high quality and authenticity of the product. - 00:26–00:32 00:26–00:32: The ad concludes with more shots of dogs eating, a collage of dogs with the brand name, and an offer of 25% off the first two boxes, aiming to convert viewers into customers. - 00:32–00:37 00:32–00:37: Final screens with brand logo and tagline

# Ad summary This ad promotes Butternut Box dog food, showcasing its appeal to dogs through visuals of various dogs enthusiastically eating it, clean bowls, and an offer of 25% off the first two boxes. # Brand positioning Butternut Box positions itself as a provider of fresh, high-quality dog food that promotes real appetite and satisfaction. The brand aligns with values of pet health and happiness. It pushes against the norm of dry, processed dog food by offering fresh ingredients delivered in a box. The positioning is functional, emphasizing the quality and appeal of the food, but also emotional, focusing on the happiness and well-being of dogs. # Product Butternut Box delivers fresh dog food made with high-quality ingredients, designed to appeal to dogs' appetites. The ad shows various breeds eagerly eating the food, indicating it's suitable for all types of dogs. The food is presented as leaving "just clean bowls... and happy dogs," highlighting that it's so delicious that dogs finish it entirely with no leftovers. A key USP is the food's palatability, which overcomes barriers of dogs being picky eaters or having poor appetites. The food comes delivered in a box. The ad conveys that Butternut Box is worth trying because it ensures dogs enjoy their meals and provides them with the nutrition they need. # Visual style The ad has a UGC feel due to the use of various dogs and their owners, creating an authentic and relatable tone. The editing includes quick cuts between dogs enjoying the food, and the use of a collage contributes to a dynamic and engaging visual style. The pacing is quick, with cuts roughly every 1-2 seconds. The visuals sync with the music, with each visual transition timed to the beat. # Hooks Spoken: 00:01–00:03: [Upbeat] Is what real appetite looks like. Text overlay: 00:01–00:03 is what / 00:01–00:03 real appetite / 00:02–00:03 looks like. Visual: 00:00–00:01: A dog looks up at the camera, tongue slightly out. The camera angle is from above, looking down into a metal dog bowl full of wet dog food. The background is a grey wood-look floor. / 00:01–00:03: A medium shot of a fluffy grey dog with matted fur eating out of a metal dog bowl on gray tile flooring. The floor has light grout lines. The dog’s tail is wagging. The shot is framed by a yellow border. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dogs having a lack of appetite, or pickiness. This is addressed through the line: "Is what real appetite looks like." # Value propositions - Butternut Box provides fresh food, ensuring real appetite and resulting in happy dogs. # Benefits - Real appetite - Happy dogs # Features - Fresh food - Delivered in a box # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of dog owners showcasing their dogs enjoying the food. # Storyline - 00:00–00:01 A dog food bowl is presented directly at the camera, filled with food. - 00:01–00:03 00:01–00:03: A dog eagerly approaches and eats from a bowl on the floor. The message being conveyed is that this is what real appetite looks like, presenting the brand as one that dogs enjoy. - 00:03–00:04 00:03–00:04: A small dog runs towards the camera outside. The message is that the food requires no coaxing, showing that dogs are naturally drawn to it and want to eat it. - 00:04–00:06 00:04–00:06: A dog eats from a bowl, finishing all of the food. This conveys the message that there are no leftovers, meaning dogs enjoy the food and consume it entirely, minimizing waste. - 00:06–00:07 00:06–00:07: A close up of a dog eating the food, reinforcing that there are no leftovers. - 00:07–00:09 00:07–00:09: A person places a filled bowl of food on the floor. A dog is eating the food. The message conveyed is that there are just clean bowls. - 00:09–00:11 00:09–00:11: A collage of dogs enjoying the food. The message is that the food results in happy dogs. - 00:11–00:13 00:11–00:13: A dog sits next to a Butternut Box. The ad shows an offer of 25% off the first two boxes. - 00:13–00:19 00:13–00:19: The brand’s logo and tagline, "Fresh food. Happy dogs" are shown, reinforcing the core brand message.

# Ad summary This ad showcases Butternut Box, a subscription-based fresh dog food service. A woman unboxes a delivery, highlighting the fresh ingredients, convenient packaging, and tailored portions for her 11-year-old dog, Alfie, who has a sensitive stomach. She explains how it's easy to serve and keeps Alfie happy and healthy. An offer of 25% off the first two boxes is presented at the end. # Brand positioning Butternut Box aims to occupy the space of premium, healthy, and convenient dog food. The brand emphasizes fresh, real ingredients, and easy-to-serve portions tailored to the dog's specific needs. It promotes a lifestyle of care and attention for pets, pushing against the norm of heavily processed commercial dog food. The brand positioning is both functional (easy to serve, tailored nutrition) and emotional (happy, healthy dog). # Product Butternut Box is a subscription service that delivers fresh, pre-portioned dog food made with real ingredients. It is designed for dog owners who want a healthier and more convenient alternative to traditional kibble. The food arrives chilled in individual packages tailored to the dog's age, size, and dietary needs. The packaging is easy to peel and serve. The brand addresses the purchase barriers of time and effort involved in preparing fresh meals for dogs, as well as concerns about the quality of commercial dog food. The ad mentions grain-free options and the absence of "nasties" and artificial preservatives, emphasizing the food's natural and nutritious ingredients. Two varieties are shown: Gobble Gobble Turkey and Chicken You Out. Both are complete and balanced meals. # Visual style The ad has a polished, clean aesthetic, with bright, natural lighting. The editing style includes quick cuts to maintain a steady pace, as well as static shots to highlight key product features and benefits. The production quality leans towards a polished commercial feel. The pacing is consistent, supporting the upbeat tone of the ad. # Hooks Spoken: 00:00–00:01 Come and unbox our Butternut Box with me. Text overlay: 00:00–00:01 Come and unbox Visual: 00:00–00:01 A woman with blonde hair and glasses, wearing a light-colored sweater and jeans, stands in a well-lit kitchen. She faces the camera and holds up a large yellow box with the words "Butternut Box" in purple text. The kitchen is modern with light-colored cabinets. A doorway behind her reveals a glimpse of another room with a staircase. She smiles and gestures invitingly. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the concern for a dog's sensitive stomach due to age and the desire to provide a healthier diet. "And bless him with old age comes a very delicate tummy!" # Value propositions - Convenience: Pre-portioned and easy to serve, saving time and effort - Health: Fresh, real ingredients that are better for the dog - Personalization: Meals are tailored to the dog's specific needs - Quality: No artificial ingredients, just real meat and veg - Dog Happiness: A happier, healthier dog due to a better diet # Benefits - Easy transition to a grain-free diet - Convenient and easy to serve - Dog feels happier - Healthy and nutritious meals - Food arrives chilled and portioned. # Features - Fresh ingredients - Grain-free diet - Pre-portioned meals - Chilled delivery - Tailored to dog's age, size, and needs - No nasties or artificial preservatives - Fresh meat and veg - Naturally nutritious ingredients # Call to action you can get 25% off your first two boxes by using the link below # Social proof - "And since switching from the supermarket foods, it's so nice to see Alfie feeling much happier" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is using and reviewing the product. # Storyline - 00:00–00:01 A woman invites viewers to unbox her Butternut Box delivery. - 00:01–00:03 00:01–00:03 Her dog is excited and smells the food delivery. This introduces the dog as a central figure in the story. - 00:03–00:04 00:03–00:04 She opens the box, showing the packaging and freshness seal. This reinforces the brand's care for quality and customer experience. - 00:04–00:07 00:04–00:07 The woman explains that her dog, Alfie, is 11 years old and has a sensitive stomach due to his age. This is told from the owner's perspective, and aims to build empathy and establish a need for a gentle diet. - 00:07–00:11 00:07–00:11 She states that Alfie now needs a grain-free diet and that Butternut Box has made that transition easy, showing her unpacking the meals. This is from the dog owner's perspective, highlighting the brand's ability to solve a specific dietary need. - 00:11–00:19 00:11–00:19 She places the meals into the fridge, explaining that they arrive chilled and pre-portioned based on the dog's age, size, and needs. This shows the convenience of the service and personalization. - 00:19–00:23 00:19–00:23 She highlights how fresh the meals look and that the ingredients are visible. This builds trust by showcasing the quality of the food. - 00:23–00:27 00:23–00:27 She peels back the top of a meal package and serves it. This shows how easy the meals are to prepare. - 00:27–00:32 00:27–00:32 She states that since switching from supermarket foods, Alfie is much happier because there are no "nasties" or artificial preservatives. This reinforces the benefits of the brand. She then offers the meal to Alfie. - 00:32–00:37 00:32–00:37 Alfie eats the food, emphasizing that he is enjoying fresh meat and veg. This reinforces the natural ingredients and nutritional value. - 00:37–00:43 00:37–00:43 The woman encourages viewers to try Butternut Box and offers 25% off the first two boxes by using the link below. This is a call to action from the influencer/customer.

# Ad summary This ad showcases the benefits of Butternut Box dog food, emphasizing fresh, human-quality ingredients that lead to healthier and happier dogs. It features customer testimonials, a vet-approved recipe, and a special offer to encourage viewers to try the product. # Brand positioning Butternut Box is presented as a provider of fresh, human-quality dog food delivered directly to customers. The brand emphasizes health and happiness for dogs, positioning itself as a premium option compared to more processed alternatives. By highlighting vet-approved recipes tailored to individual dog's needs, Butternut Box aims to occupy the space of a caring and trustworthy brand that prioritizes canine well-being. The brand aligns with a lifestyle of health consciousness, showcasing its commitment to providing nutritious meals that address common pet owner concerns, such as upset stomachs and weight management, contrasting with the norms of highly processed, mass-produced dog food. # Product Butternut Box offers fresh, human-quality dog food made with ingredients like turkey, carrots, peas, and a hint of rosemary. The meals are gently cooked to bring out the flavor and then frozen to lock in nutrients. The brand aims to provide vet-approved recipes tailored to each dog's specific needs. The product is packaged in individual portions and delivered in a refrigerated box. Its key selling points include its use of real, minimally processed ingredients, which contribute to benefits such as improved digestion, healthier weight, and increased energy for dogs. The ad addresses the purchase barriers by emphasizing that the meals are fresh and convenient and are vet-approved. # Visual style The ad has a UGC-feel with a blend of staged product shots and candid moments. The editing is mostly static shots. The visuals are bright and cheerful. The pacing is moderate, with cuts timed to the voiceover to emphasize points. # Hooks Spoken: Female 1: Fresh goes in, and happiness comes out. Text overlay: Fresh goes in. Happiness comes out. Visual: 00:00–00:01 Close-up shot of a Butternut Box 'Gobble Gobble Turkey' meal package on a wooden cutting board. The package is surrounded by sliced carrots, peas, and a sprig of rosemary. The package has a blue label with the name of the food on it in pink. The shot is well-lit with natural light. / 00:01–00:02 A white dog walks towards the camera on a rocky path. There are trees without leaves on both sides of the path. The sky is cloudy. The shot is well-lit with natural light. # Funnel stage Consideration # Pain points The ad highlights the pain point of pet owners struggling with upset stomachs, weight issues, and lack of energy in their dogs. “Baxter no longer gets an upset tummy, he's a healthier weight with so much more energy... # Value propositions - Fresh, human-quality ingredients lead to a happier, healthier dog - Vet-approved recipes tailored to your dog's needs ensure optimal nutrition - Convenient delivery and minimally processed meals make pet parenting easier # Benefits - Baxter is so much more excited for mealtimes - Baxter no longer gets an upset tummy - Healthier weight - So much more energy - Fewer firmer poos - Happier healthier dog # Features - Human-quality meat and veg - Gently cooked to bring out the flavor - Frozen to lock in nutrients - Vet approved - Tailored to your dog's needs - Fresh and minimally processed # Call to action See the difference for yourself today # Social proof - It's no wonder 97% would recommend Butternut Box to other pet parents and I'm one of them – Female 1 (Customer) # Point of view - Customer 100% – The ad is primarily conveyed through the perspective of a customer sharing her positive experience with Butternut Box dog food. # Storyline - 00:00–00:02 The ad begins with a close-up shot of Butternut Box's Gobble Gobble Turkey dog food and fresh ingredients like carrots and peas. - 00:00–00:02 The first line of narration, ‘Fresh goes in, happiness comes out,’ emphasizes the benefit of Butternut Box dog food. - 00:02–00:03 Then the ad cuts to a white dog happily walking towards the camera, implying his satisfaction with the product. - 00:03–00:07 The next scene shows a woman feeding the dog Butternut Box food in her kitchen. - 00:02–00:07 Text overlay appears: ‘Baxter is so much more excited for mealtimes since we switched to Butternut Box last month’ to highlight the dog's increased enthusiasm for mealtime. This reinforces a previous storyline. - 00:07–00:09 The next scene shows the same woman picking up a poop bag outside. - 00:09–00:10 The ad shows the same dog. - 00:07–00:15 Text overlay appears: ‘Baxter no longer gets an upset tummy, he’s a healthier weight with so much more energy, and we have fewer firmer poos, and in general he is a much happier healthier dog’. This statement reinforces the previous storyline. - 00:14–00:16 Then the ad shows the same woman bringing in a Butternut Box to highlight the delivery service. - 00:16–00:17 Next, there is a shot of the dog sniffing a Butternut Box. - 00:15–00:21 Text overlay appears: ‘Butternut Box is made with human-quality meat and veg gently cooked to bring out the flavor, then frozen to lock in nutrients’. - 00:17–00:21 The following shot shows a woman opening a fridge drawer filled with different Butternut Box meals. - 00:21–00:24 The same woman is then shown taking out a Butternut Box package out of a fridge. The fridge is filled with condiments. - 00:21–00:24 Text overlay appears: ‘Each recipe is vet-approved and tailored to your dog’s needs’. - 00:24–00:27 Then the ad shows the woman's hands holding and opening a Butternut Box meal package. Next to it is a dog bowl with sliced carrots and green peas. - 00:24–00:31 Text overlay appears: '*out of 246 responses in the 2025 Customer Insights Survey it's no wonder 97% would recommend Butternut Box to other pet parents and I'm one of them. The meals are fresh and minimally processed.' This reinforces a previous storyline. - 00:29–00:30 Next, the ad shows the woman's hands putting the meal into a dog bowl. - 00:31–00:32 Text overlay appears: 'See the difference for yourself today.' This reinforces a previous storyline. - 00:32–00:34 The next scene shows the dog eating out of a bowl. - 00:34–00:36 The last scene shows the woman with the dog. - 00:32–00:36 Text overlay appears: 'and fetch 25% off of your first two boxes plus a free gift in your first box.'