What is the Greenscreen ad format?

# Ad summary This ad showcases Catbird's jewelry with rose cut diamonds, highlighting the gems' historical roots, light-reflecting properties, and Brooklyn-based design. # Brand positioning Catbird is presented as a jewelry brand that blends historical inspiration with modern, everyday wearability. The brand is positioned as crafting jewelry that offers a unique blend of elegance and comfort, handmade by a team of designers, jewelers, and gemologists in their Brooklyn studio. The rose cut diamonds highlight the brand's commitment to unique stone cuts that go beyond conventional styles, rooted in the Renaissance era, which offers a luminous and mysterious aesthetic. # Product The showcased products are rose cut diamonds, featured in rings and earrings, originating in the Renaissance era. Rose cut diamonds are cut with petal-like facets allowing light to pass through and illuminate the skin, offering a droplet-like shine. Catbird styles that feature rose cuts tend to be lower profile, making the jewelry suitable for comfy everyday wear but also able to be dressed up and dressed down. The jewelry is made in the brand's Brooklyn studio, made by the team of designers, jewelers, and gemologists. # Visual style The ad has a modern and clean aesthetic, using bright lighting and close-up shots to highlight the details of the jewelry. The use of split screens with the presenter talking to the camera on one side and jewelry or setting examples on the other creates a UGC-style feel. Quick cuts and transitions, coupled with simple backgrounds, keep the focus on the jewelry. The production quality blends polished commercial aesthetics with more casual, personal touches, aligning with the intended tone of approachable luxury. # Hooks Spoken: 00:00–00:02 Let's talk diamonds, specifically diamonds that are cut for candlelight. Text overlay: 00:00–00:01 Let's / 00:01–00:02 Let's talk diamonds specifically Visual: 00:00–00:01 Close up shot of two hands with glitter nail polish holding a gold ring in front of a white wall. A woman is in the lower right corner, wearing a red top, speaking to the camera. / 00:01–00:02 Split screen of a close up of a gold ring being held in between two fingers and a woman in a red shirt in the lower right corner speaking to the camera. The background behind the woman is shelves with books and candles. # Funnel stage Consideration # Pain points None used. # Value propositions - Rose cut diamonds are for comfy everyday wear, but also can be dressed up or dressed down. # Benefits - The diamonds give a unique glow in candlelit settings. - Illuminates the skin under the diamond - Luminous and mysterious look - Perfect for comfy everyday wear - The jewelry can be dressed up and dressed down # Features - Rose cut diamonds - Gold band - Low profile jewelry # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the perspective of a Catbird employee. # Storyline - 00:00–00:01 00:00–00:01 The video starts with the creator holding a gold ring with rose cut diamonds, directly addressing the audience to discuss diamonds. - 00:01–00:04 00:01–00:04 The creator begins to explain the beauty of diamonds that are cut for candlelight. Visuals of gold earrings and multiple rings appear to highlight the array of rose cut styles. - 00:04–00:11 00:04–00:11 The creator mentions that rose cut diamonds originated in the Renaissance era and were worn due to the glow they captured in candlelit settings. There is a visual of a drawing of a ring as well as a compilation of images of a variety of rings. - 00:11–00:17 00:11–00:17 The creator explains the rose cuts and its petal like facets that allow light to pass through, illuminating the skin under the diamond. - 00:17–00:22 00:17–00:22 The creator continues to explain how rose cuts have this look that is luminous, mysterious, and an unstudied kind of cool. Visuals of a variety of rings and earrings appear. - 00:22–00:32 00:22–00:32 The creator describes the jewelry as having a dome top and a flat base giving this droplet like shine, looking like a gorgeous chandelier. - 00:32–00:44 00:32–00:44 The creator states that Catbird styles that feature rose cuts tend to be lower profile, so they’re perfect for comfy everyday wear but also can be dressed up and dressed down. The creator begins to transition into describing how and where they are made. - 00:44–00:52 00:44–00:52 The creator mentions the products are made in their Brooklyn studio by the team of designers, jewelers, and gemologists and of course from their favorite independent designers.

# Ad summary This ad, presented in a UGC style, is targeted toward job seekers looking to become a manager. It lists several positions, including finance, accounting, controlling, and tax. A company employee is standing inside a circular frame, speaking about the available positions. # Brand positioning The brand is presented as a company looking for new management-level employees. The tone is corporate and professional. There is a clear emphasis on upward mobility and career progression. # Product The advertised product is a job opportunity to join the company as a manager. Available positions include finance, accounting, controlling, and tax. The company is seeking qualified individuals to fill these roles and advance their careers. # Visual style The ad has a corporate, professional aesthetic. The editing is quick and straightforward. The black background with green accents provides a sleek, modern look. The circular frame creates a sense of focus on the speaker. The production quality appears high, with clear visuals and sound. # Hooks Spoken: 00:02–00:06 Female 1: Bist du auf der Suche nach einer neuen Herausforderung im Bereich Finance Accounting, Controlling oder Text? Text overlay: 00:00–00:06 NÄCHSTER KARRIERESCHRITT GESUCHT? / 00:00–00:02 MANAGER (M/W/D) / 00:02–00:06 FINANCE & ACCOUNTING, CONTROLLING - TAX Visual: 00:00–00:02 The background is black with dark green accents in the corners. Text at the top of the frame asks if you are looking for the next career step. Below, a white text box states, "Manager (m/w/d)". Below the text box, a circular frame shows a woman with long brown hair, wearing a beige blazer and white shirt. She is standing and smiling. / 00:02–00:04 More text is added to the white text box: "Finance & Accounting, Controlling - Tax". The woman in the circular frame is speaking. / 00:04–00:06 Close-up of the woman in the circle as she is speaking, she is gesturing with her hands. The black background with green accents remains. # Funnel stage Consideration # Pain points The ad implies that the viewer may be looking for a career change or a more challenging role. The opening question, "NÄCHSTER KARRIERESCHRITT GESUCHT?" highlights the potential viewer's desire for career progression. # Value propositions - Opportunity to take the next step in your career and find a new challenge in finance, accounting, controlling, tax, risk, internal audit, treasury, mergers and acquisitions, real estate, IT, HR, or legal. # Benefits - A new challenge - Chance for career advancement # Features - Manager positions available # Call to action APPLY NOW # Social proof - None used. # Point of view - Brand 100% – The speaker is presenting the brand's message about available career opportunities. # Storyline - 00:00–00:02 The ad opens with text posing a question to the audience, then shows the available role. - 00:02–00:06 00:02–00:06 The female speaker is shown in the circular frame. She begins by listing a few of the available positions. - 00:06–00:10 00:06–00:10 The speaker lists more available positions and provides details about the opportunities. - 00:10–00:14 00:10–00:14 The speaker invites interested individuals to apply.

# Ad summary An ad promoting Fyxer, an email assistant that connects to Outlook or Gmail and drafts replies that sound like you, organizes your inbox, and writes helpful meeting notes. # Brand positioning Fyxer is positioned as a modern, efficient solution to a common problem: time wasted on email. It appeals to busy professionals seeking to streamline their workday, suggesting a desire for productivity and work-life balance. Fyxer aims to occupy the space of an indispensable productivity tool, promising to reclaim an hour of the user's day, every day. The brand emphasizes simplicity and accessibility, aligning with a functional and time-saving approach. Rather than directly targeting competitor products, Fyxer establishes its own niche as an AI-powered email assistant, focusing on integrating with existing email platforms like Outlook and Gmail. # Product Fyxer is presented as an AI-powered email assistant designed to integrate with existing email platforms. It connects to the user's Outlook or Gmail account, offering to streamline email management and reclaim wasted time. Key functions include drafting personalized email replies that mimic the user's tone, organizing the inbox, and automatically generating helpful meeting notes. The ad suggests Fyxer is designed for busy professionals who feel overwhelmed by their email workload, promoting itself as a productivity tool that saves time. A key selling point is the promise of reclaiming one hour every day by automating and simplifying email-related tasks. The 7-day free trial is also mentioned, which directly addresses the purchase barrier of uncertainty by allowing users to experience the benefits firsthand. # Visual style The ad has a clean, modern aesthetic with a polished feel. The editing style is characterized by quick cuts and transitions, which are timed to the music and voiceover to maintain a consistent rhythm. The production quality is high, with bright lighting and sharp visuals. The aesthetic appears to be a blend of UGC feel (single presenter, direct address) and a polished commercial (motion graphics). # Hooks Spoken: 00:00–00:02 Male 1: Writing emails is a waste of valuable time. Text overlay: 00:00–00:02 Writing emails / 00:00–00:02 is a waste of / 00:01–00:02 valuable time Visual: 00:00–00:02 The shot shows a man with light skin, short brown hair, and wearing a blue knit sweater, sitting in an orange chair against a grey wall. The background is a repeating red pattern of email envelopes with clocks in the center. The camera framing is from the chest up and does not move. The lighting is bright and there is a pink circle hanging on the wall in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Writing emails is a waste of valuable time # Value propositions - Saves time by automating email tasks - Integrates with existing email platforms for seamless use - Generates personalized responses that match your tone - 7-day free trial # Benefits - Get back one hour every day # Features - Connects to your Outlook or Gmail - Drafts replies that sound like you - Organizes your inbox - Writes helpful meeting notes # Call to action Go to Fyxer.com to start your 7-day free trial # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand explains how the product works and what the benefits are. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man sitting in a chair stating that writing emails is a waste of valuable time. The message intends to highlight a pain point of the target audience which is that people waste a lot of time responding to emails. - 00:02–00:04 00:02–00:04 The man introduces Fyxer, an email assistant that was built to solve the pain point of email replies. The message suggests that Fyxer automates email tasks, freeing up the user's time. The perspective is from the brand that seeks to solve time wasted on email. - 00:05–00:07 00:05–00:07 The man states the benefit of using Fyxer is that you can let an email assistant do it for you. The intention is to save users time. The perspective is from the brand that seeks to solve time wasted on email. - 00:08–00:09 00:08–00:09 The man states that Fyxer connects to your Outlook or Gmail. The message intends to show the user that it integrates directly into their existing systems and is easy to use. The perspective is from the brand that seeks to solve time wasted on email. - 00:10–00:17 00:10–00:17 The ad continues by listing the features of Fyxer; it drafts replies that sound like you, organizes your inbox, and writes helpful meeting notes. The perspective is from the brand that seeks to solve time wasted on email. - 00:17–00:20 00:17–00:20 The man states the major benefit of using Fyxer is that you can get back one hour every day. The intention is to get users to see Fyxer as a time-saving tool. The perspective is from the brand that seeks to solve time wasted on email. - 00:20–00:24 00:20–00:24 The man ends the ad with a call to action by telling viewers to go to Fyxer.com to start their 7-day free trial. The intention is for users to try the product for themselves. The perspective is from the brand that seeks to solve time wasted on email.

# Ad summary This ad features a couple who discover the Solitaire Cash app, which allows users to play skill-based games and cash out real money. The ad uses a lighthearted tone and relatable scenario to showcase the app's potential for earning extra cash. # Brand positioning Solitaire Cash is presented as a fun and accessible mobile gaming app that allows users to earn real money by playing classic solitaire. The brand positions itself as a modern twist on a familiar game, offering a way to monetize leisure time. It aligns with a lifestyle of convenience and entertainment, pushing against the norm of mobile games being purely for amusement. The brand positioning is functional, emphasizing the performance and simplicity of earning money through the app. # Product Solitaire Cash is a mobile app that allows users to play short, skill-based games of classic solitaire and cash out real money if they win. The app is designed for anyone who enjoys playing solitaire and wants to earn extra cash. The app is easy and intuitive to use, making it accessible to a wide audience. The USP is the ability to turn a classic game into a source of real money. The ad shows the app being played on a smartphone, highlighting its accessibility and convenience. The ad addresses the purchase barrier of time investment by emphasizing the short, skill-based nature of the games. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting and smooth transitions. The editing rhythm is quick, with cuts timed to the music and voiceover lines. The production quality is high, creating a professional and trustworthy feel. The visual motifs include the use of money as a recurring element and the consistent branding of the Solitaire Cash app. # Hooks Spoken: 00:00–00:05: Okay, why is there money all over the floor? Where is this coming from? Text overlay: 00:00–00:03: Okay, why is there / 00:01–00:03: money all / 00:02–00:04: over the floor? / 00:03–00:05: Where is this / 00:04–00:05: coming from? Visual: 00:00–00:04: The camera, held at a high angle, pans across a light brown wood floor with scattered dollar bills. The lighting is bright and natural. The camera moves erratically as if being held by someone walking. The floor is in a home. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing extra cash and wanting a fun and easy way to earn it. The man asks, "Okay, why is there money all over the floor? Where is this coming from?" # Value propositions - Turn your solitaire skills into real money - Earn extra cash with a fun and familiar game - Boost your wallet with a simple and accessible app # Benefits - Cash out real money - Give your wallet a boost - Easy and intuitive to use # Features - Short, skill-based games - Classic solitaire gameplay - Mobile app accessibility # Call to action Download now and start winning today. # Point of view - Customer 80% – The ad is primarily told from the perspective of a couple discovering and using the app, creating a relatable and authentic experience. - Brand 20% – The brand's official voice is used to showcase the app's features and benefits, providing information and a call to action. # Storyline - 00:00–00:04 A man discovers money scattered on the floor. - 00:04–00:06 He asks his partner where the money is coming from, conveying confusion and curiosity. - 00:06–00:12 The woman explains she's playing Solitaire Cash and earning real money, presenting the app as a source of income. - 00:12–00:15 The man expresses interest and downloads the app, showing the immediate appeal and ease of access. - 00:15–00:28 The woman demonstrates the app's interface and gameplay, highlighting its simplicity and potential for earning. - 00:28–00:34 The woman wins $150 and encourages viewers to download the app and start winning, reinforcing the earning potential and providing a call to action. - 00:34–00:50 The ad transitions to gameplay footage, showing how to play the game. - 00:50–00:59 The ad shows the user cashing out their winnings, and prompts the user to play now.

# Ad summary This ad demonstrates the features of Canva AI, using a man who acts as the brand's spokesperson to highlight the new capabilities. # Brand positioning Canva is presented as an innovative and user-friendly design platform accessible to all skill levels. The brand strives to occupy the space of design empowerment, enabling users to easily create professional-quality graphics. It pushes against the norms of complex design software by promoting simplicity and ease of use, positioning itself as a tool that aligns with a creative and modern lifestyle. It focuses on the functional aspects of its AI features like generating images, graphics, videos, and 3D assets. # Product Canva AI is a suite of AI-powered tools within the Canva design platform that allows users to generate and customize designs with ease. The tools can be used for creating posters, graphics, images, videos, and 3D assets by simply describing an idea. Features include generating designs that are fully customizable by each element, AI assistant for design suggestions, Magic Layers to separate image layers, and the ability to copy and apply art styles to other elements. Canva AI is for anyone needing design solutions, from professionals to beginners. The ad emphasizes how users can create custom content and simplify their design process using AI. # Visual style The ad has a polished, professional visual style, using screen recordings of the Canva interface combined with direct address from a brand representative. The editing style includes quick cuts to demonstrate various AI features, and the pacing is consistent. The audio-visual sync is maintained by timing voiceover lines with on-screen actions and text. # Hooks Spoken: 00:00–00:04 Canva [quietly] rolling out different AI features that you should definitely check out. Text overlay: 00:00–00:00 quietly / 00:01–00:01 out / 00:02–00:02 features / 00:03–00:03 definitely Visual: 00:00–00:04 The shot features a medium close-up of a white man, approximately 30 years old, with curly brown hair and a beard. He is centered in the frame, wearing a black t-shirt. The background is a dimly lit room with a blurred bookshelf and wall. In the foreground, a black microphone and a yellow computer keyboard are visible on a wooden desk. The lighting is focused on the man's face, creating a professional yet casual tone. The camera remains static, focusing on his upper body and facial expressions. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex design processes and the need for professional graphics to be easily accessible. # Value propositions - AI-powered design makes professional-quality graphics accessible to everyone. - The AI assistant helps streamline the design process. - The ability to separate and customize image layers offers greater control over design. - Quickly apply art styles to ensure a consistent and polished look. - Generate custom images, graphics, videos, and 3D assets all within Canva. - Describe your ideas and generate designs # Benefits - Easy design creation - Full customization - AI-powered assistance - Streamlined image editing - Consistent art style - Versatile content generation # Features - AI-powered design generation - Customizable design elements - AI assistant for design suggestions - Magic Layers for image separation - One-click art style application - Custom image, graphic, video, and 3D asset generation # Call to action Check out Canva AI to get started today. # Social proof - None used. # Point of view - Brand 100% – The ad is presented by the brand's spokesperson promoting and demonstrating Canva AI's features. # Storyline - 00:00–00:04 00:00–00:04 A man sits in front of a microphone, speaking directly to the camera. The intention is to introduce the topic of Canva's new AI features that users should explore. The perspective is from the brand. - 00:04–00:12 00:04–00:12 A screen recording of the Canva website is shown as the man explains how users can describe their ideas to generate fully customizable designs and use the AI assistant for design suggestions. This highlights the ease and flexibility that the new AI feature offers. - 00:12–00:17 00:12–00:17 The ad continues with the screen recording showcasing the 'Magic Layers' feature, enabling users to separate and adjust layers. This functionality addresses the need for customization in designs. - 00:17–00:21 00:17–00:21 The man highlights the functionality of copying and applying art styles to other elements in one click. This furthers the argument that the new AI features allow for easy use and customization. - 00:21–00:28 00:21–00:28 The ad transitions to displaying the ability to generate custom images, graphics, videos, and 3D assets. The intent is to showcase the range of design elements one is able to utilize through Canva's AI feature. - 00:28–00:31 00:28–00:31 The man concludes the ad by urging viewers to 'check out Canva AI'. The intention is to drive viewers to try the new AI features and become users.

# Ad summary This ad features a creator showcasing Dr. Squatch's Dragon Ball Z soap collection, highlighting two limited edition bars inspired by Goku and Vegeta. # Brand positioning Dr. Squatch is presented as a brand that offers natural men's soap with unique and nostalgic collaborations like Dragon Ball Z. The brand aims to stand out by creating limited edition products that appeal to specific fandoms, offering high-quality, natural ingredients, and bold, unique scents. It positions itself as a playful brand with references to pop culture that resonate with a male customer base. # Product Dr. Squatch offers two limited edition soap bars inspired by Dragon Ball Z. The first, "Super Saiyan Surge," is fueled by Goku and built to leave you feeling energized and unstoppable. The second, "Final Flash Fresh," is Vegeta-inspired and is described as bold and intense. Each bar is made with natural ingredients and is part of a limited edition collection, appealing to fans of the Dragon Ball Z series. They are designed for men who want to train like a Saiyan and shower like a champion. # Visual style The ad has a bright, playful aesthetic with quick cuts and color changes to maintain energy. The production quality appears to be a hybrid, with elements of both UGC and polished commercial styles. The pacing is quick, with cuts timed to match the creator's speech. The changing backgrounds behind the creator is a visual motif. # Hooks Spoken: 00:00–00:02 When it's time to power up your shower, only one soap will do. Text overlay: 00:00–00:02 DRAGON BALL Z SOAP / 00:00–00:02 2 LIMITED BARS / 00:01–00:02 SHOWER Visual: 00:00–00:02 The creator stands in front of a background with a blue top and beige/cloud-like bottom, holding up a tower of the soap boxes. The text overlay, "DRAGON BALL Z SOAP 2 LIMITED BARS SUPER SAIYAN SHOWER" is displayed behind the creator. He's wearing a white t-shirt and has a mustache and excited expression. The camera is stationary at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of boring, uninspired shower routines. The viewer is signaled to have this pain point through the statement, "When it's time to power up your shower, only one soap will do." # Value propositions - Unique limited edition collaboration with Dragon Ball Z. - Natural ingredients providing a bold and intense clean - Energized feeling # Benefits - Power up your shower - Energized and unstoppable feeling - Bold and intense # Features - Two limited edition bars - Inspired by Dragon Ball Z - Super Saiyan Surge, fueled by Goku - Final Flash Fresh, Vegeta inspired # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator enthusiastically showcasing the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the Dr. Squatch Dragon Ball Z soap collection and claims that you need this soap to "power up your shower". The message is to create a sense of intrigue and excitement about the collection, from the perspective of a creator. - 00:02–00:07 00:02–00:07 The creator introduces Dr. Squatch is unleashing two legendary bricks inspired by Dragon Ball Z. The message is to create a sense of excitement about the collection from a brand perspective. - 00:07–00:13 00:07–00:13 The creator highlights the "Super Saiyan Surge" bar, fueled by Goku, promising an energizing and unstoppable feeling. This conveys that the product is an elevated, exciting experience from a brand perspective. - 00:13–00:16 00:13–00:16 The creator features the "Final Flash Fresh" bar, inspired by Vegeta, describing it as bold and intense. The message is to further highlight the product from a brand perspective. - 00:16–00:19 00:16–00:19 The creator encourages viewers to train like a Saiyan and shower like a champion. This provides a fun, motivational close, from a brand perspective.

# Ad summary This ad features a Huel employee packing an order for a customer named Megan who has been using Huel products for weight loss. The Huel employee comes across Megan's order and decides to share it with the viewer. Megan shares that it's her fifth Huel delivery and that she started taking GLP-1 medication a few months ago. Megan says that Huel's Black Edition powder has been a great thing to have because it has 40g of protein, as well as 26 vitamins and minerals. She also says that even when she's not in the mood to eat, she's never just running on empty. # Brand positioning Huel positions itself as a convenient and nutritious solution for individuals seeking to maintain their health and energy levels, especially when their appetite is suppressed due to medication or other reasons. It promotes a lifestyle of balance and health consciousness, focusing on functional benefits such as high protein content and essential vitamins and minerals. Huel aims to occupy the space of a reliable and comprehensive nutritional source that caters to the needs of health-conscious individuals, ensuring they don't have to compromise on nutrition even when they are not in the mood to eat. The brand aligns with values of convenience, health, and nutritional completeness, offering a practical solution for busy lifestyles and health-related dietary restrictions. # Product Huel Black Edition powder is a nutritionally complete meal replacement, designed to provide essential nutrients, protein, vitamins, and minerals in a convenient powder form. This product is specifically for people who are looking for a balanced diet even when they have a suppressed appetite or are not in the mood to eat. It contains 40 grams of protein and 26 vitamins and minerals. It addresses the purchase barrier of maintaining proper nutrition during times of suppressed appetite, offering a reliable and comprehensive solution to ensure the consumer is never just running on empty. The ad highlights that the product is worth trying because it helps users maintain their nutritional intake, even when they're not in the mood to eat. # Visual style The ad has a UGC feel with a first-person POV and casual tone from both the Huel employee and the customer. The editing is quick with jump cuts between the different shots, maintaining a consistent pace. The production quality has a hybrid feel, combining professional warehouse shots with personal testimonial. The pacing is quick and upbeat, enhancing the sense of authenticity. # Hooks Spoken: 00:00–00:02: I just came across Megan's order and I had to share this one with you. Text overlay: 00:00–00:02: Packing 1,360g protein Visual: 00:00–00:02: The shot begins with a first-person POV moving through a warehouse shelf that has Huel products on them. The warehouse has grey floors, red and blue shelves, and white walls. A hand grabs a black and white Huel bottle. # Funnel stage Consideration # Pain points The ad addresses the pain point of suppressed appetite, which makes it difficult to maintain a balanced diet. Megan states, "I started a GLP-1 a few months ago and it has been great, but it does suppress my appetite." # Value propositions - The Huel Black Edition powder ensures you're never running on empty by providing 40g of protein and 26 vitamins and minerals, making it a reliable nutritional source, even when appetite is suppressed. # Benefits - Never just running on empty # Features - 40g of protein - 26 vitamins and minerals # Call to action None used. # Social proof - "Hey, so I'm Megan, and this is probably my fifth Huel delivery." – Female 1 (Customer) # Point of view - Customer 60% – The ad is told primarily from the customer's point of view, as she shares her personal experience with the product. - Brand 40% – The ad also has brand elements as they show the packaging and the Huel employee introduces the customer. # Storyline - 00:00–00:02 00:00–00:02: A Huel employee is packing Megan’s order and shares with the audience that he wants to share this one with them. This is to create anticipation and curiosity about why Megan's order is special, positioning the viewer to experience the product from Megan's perspective. - 00:02–00:07 00:02–00:07: Megan introduces herself and mentions that this is her fifth Huel delivery. The intention is to establish Megan as a loyal customer of Huel and the viewer gets to experience the product through Megan's perspective as she is speaking directly to the camera. - 00:07–00:14 00:07–00:14: Megan mentions that she started a GLP-1 prescription a few months ago and it suppresses her appetite. The intention is to highlight a specific pain point (suppressed appetite) that the product addresses. - 00:15–00:24 00:15–00:24: Megan says that Huel's Black Edition powder has been a great thing to have because it has 40g of protein, as well as 26 vitamins and minerals. This is to emphasize the benefits of using the product, highlighting its nutritional value and why it is so effective for those on GLP-1 medication. - 00:24–00:29 00:24–00:29: Megan mentions that even when she's not in the mood to eat, she's never just running on empty, thanks to Huel. This underscores the value proposition of the product, showing the positive impact it has on her daily life. - 00:29–00:33 00:29–00:33: Megan reiterates that it's her fifth Huel delivery and counting, while thanking the audience. This reinforces her loyalty to the brand and leaves the audience with a positive impression.

# Ad summary A creator reviews Merit Beauty products after taking their shade match quiz on the Merit Beauty website, showcasing the results of a foundation and concealer stick, a blush balm, a lip oil, and their signature bag, while emphasizing ease of use and fast application. # Brand positioning Merit Beauty is presented as a brand that focuses on minimalist makeup and skincare solutions for everyday use. The brand aligns with values of simplicity, quick and easy application, and a 'no-makeup makeup' look. Merit promotes a lifestyle that values efficiency and a polished appearance with minimal effort, pushing against the norm of complex or time-consuming beauty routines. The brand offers functional products designed for streamlined routines. # Product The ad features several Merit Beauty products: the Minimalist Perfecting Complexion Stick, a combination foundation and concealer; the Flush Balm, described as an award-winning blush; the Shade Slick Lip Oil; and The Signature Bag. The Minimalist stick is available in several shades and is designed for all-over use or spot concealing to replace both foundation and concealer. The Flush Balm is the brand's award winning blush. The Shade Slick Lip Oil is presented as a lip product that provides moisture and shine, and is small enough to carry. The Signature Bag is described as a viral makeup bag that is given away with every first purchase. # Visual style The ad has a polished aesthetic with a bright and clean background. The production quality is a hybrid of UGC and a polished commercial. The editing style involves quick cuts that keep the pacing fairly consistent. The transitions are generally smooth, and product actions are timed with voiceover lines. # Hooks Spoken: 00:00–00:05 So many foundations end up being way too dark for me, so let's see if Merit Beauty's Shade Match Quiz actually gets it right. Text overlay: 00:02–00:05 MERIT Beauty's Shade Match Quiz Visual: 00:00–00:02 A fair-skinned person with shoulder-length wavy auburn hair and light-colored eyes is centered against an off-white background. They are wearing a long-sleeved red shirt. Over their left shoulder is a visual showcasing the different shades of fair-light and fair. / 00:02–00:07 The person is centered against the same background and is now showcasing different skin undertones with text that reads, 'COOL' and 'NEUTRAL' with supporting bullet points. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of finding a foundation that matches fair skin tones. This is signaled by the line, 'So many foundations end up being way too dark for me.' # Value propositions - Minimalist Perfecting Complexion Stick is a combination of foundation and concealer. - Merit products are quick and easy to use. - Free signature bag with every first purchase. # Benefits - Lightweight and breathable on the skin - Quick and easy to apply - Perfect shade match - Coverage perfect for everyday - Award winning blush - Free signature bag with every first purchase # Features - Minimalist Perfecting Complexion Stick - Flush Balm - Shade Slick Lip Oil - Signature Bag # Call to action SHOP NOW # Social proof - "The thing I love the most about Merit products is everything is made to be so quick and so easy to work with." – Female 1 (Creator) - "Everything I've tried from Merit I've absolutely loved, so I'm so excited to see the results of this." – Female 1 (Creator) - "Merit really is that girl, because this makeup took literally like five minutes to do, and I just know it's going to look good all day long." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is testing and reviewing Merit Beauty products. # Storyline - 00:00–00:02 00:00–00:02 The creator states that many foundations end up being too dark for her. - 00:02–00:05 00:02–00:05 She proposes to see if Merit Beauty's shade match quiz gets it right. - 00:05–00:07 00:05–00:07 The creator states that she is very fair. - 00:07–00:08 00:07–00:08 The creator states that her undertone is neutral. - 00:08–00:12 00:08–00:12 The creator describes Merit Beauty's Minimalist Foundation stick as both a foundation and concealer. - 00:12–00:15 00:12–00:15 The creator states she's so excited to see the results of the quiz. - 00:15–00:19 00:15–00:19 The creator states that the Minimalist in 'Chiffon' is her perfect match and proposes to put it on. - 00:19–00:24 00:19–00:24 The creator puts the foundation on and states that Merit products are quick and easy to work with. - 00:24–00:29 00:24–00:29 The creator says the blending only took 5 seconds, which she thinks is insane. - 00:30–00:35 00:30–00:35 The creator shares that the coverage is perfect for everyday, lightweight, and breathable on the skin. - 00:35–00:36 00:35–00:36 The creator claims the shade match is perfect. - 00:37–00:40 00:37–00:40 The creator talks about their award-winning blush. - 00:40–00:43 00:40–00:43 The creator describes their shade slick lip oil as a product that lives in her bag at all times. - 00:44–00:47 00:44–00:47 The creator tells viewers not to forget their viral signature makeup bag, which comes free with every first purchase. - 00:48–00:54 00:48–00:54 The creator says Merit is 'that girl' because the makeup took 5 minutes to do, and it will look good all day long.

# Ad summary A woman describes how the MyFitnessPal app allows her to keep track of her diet and fitness activity, making her healthier overall. The ad shows the many features of the app, including scanning barcodes, voice logging, and meal planning and recipes. # Brand positioning MyFitnessPal is presented as a holistic health and fitness tracking tool designed to simplify and personalize the journey to better health. The brand positions itself as an ally in helping individuals understand and manage their nutritional intake and physical activity. The brand is not necessarily pushing against any category norms, but seeks to make tracking accessible and convenient. MyFitnessPal aims to occupy a space in the consumer's mind as a tool for simplifying health tracking. The values of simplicity, convenience, and personalization are emphasized. The brand follows category norms of health and fitness tracking apps but distinguishes itself through features like barcode scanning, voice logging, and recipe suggestions. # Product MyFitnessPal is a mobile app designed to simplify health and fitness tracking. It works by allowing users to log their meals and workouts, track their progress, and set goals for themselves. It is for individuals who are focused on improving their health and fitness through diet and exercise. Key features include barcode scanning for easy meal logging, voice logging for quick input, meal recipes for dietary planning, and tracking metrics like steps, exercise, and weight. The app addresses the purchase barrier of complicated tracking by offering a user-friendly experience, making it easier for users to understand their nutritional intake and physical activity. The ad focuses on the ease of use and the comprehensive tracking capabilities that empower users to achieve their health and fitness goals. # Visual style The ad utilizes a casual and authentic visual style, resembling user-generated content. Editing includes quick cuts to maintain engagement. The production quality leans towards a UGC feel, which fosters a sense of relatability. The visual motifs include app interface shots intercut with lifestyle and gym scenes. The pacing has quick cuts, which suits the fast-paced nature of social media content. Audio-visual sync is not significantly emphasized, with the focus on conveying information clearly. # Hooks Spoken: 00:00–00:03 Female 1: Healthy looks different for everyone and tracking doesn't have to be complicated. Text overlay: 00:00–00:03 #AD Visual: 00:00–00:02 The foreground shows the screen of an iPhone displaying the MyFitnessPal app while running on a treadmill, with the treadmill console visible in the background. The app interface displays a fitness tracking dashboard with metrics like calories consumed, steps taken, and exercise duration. The iPhone is encased in a black phone case. The camera is shaky. / 00:02–00:03 The foreground shows the screen of an iPhone displaying the MyFitnessPal app while running on a treadmill, with the treadmill console visible in the background. The app interface displays a fitness tracking dashboard with metrics like weight. The iPhone is encased in a black phone case. Other people can be seen on the treadmills. The camera is shaky. # Funnel stage Consideration # Pain points The pain point is the lack of ability to fuel your body correctly. # Value propositions - Simplifies health tracking # Benefits - I'm able to lose that stubborn fat - I'm able to track what I'm eating # Features - Barcode scan my meals - Meal recipes - Voice log what I'm eating # Call to action None used. # Social proof - "As someone who has always moved my body, I very much lacked the ability to fuel my body and My Fitness Pal has changed that" – Female 1 (Customer) - "Thanks to My Fitness Pal, I'm able to lose that stubborn fat and I'm able to track what I'm eating" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their experience with the app. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a first-person view of the MyFitnessPal app interface while the user is on a treadmill, suggesting integration of exercise and nutritional tracking. - 00:03–00:05 00:03–00:05 A woman flexes her back muscles in front of a Gold's Gym logo, showcasing physical strength and fitness achieved. - 00:05–00:11 00:05–00:11 More app interface views are shown, along with an image of a green smoothie and a close-up of a pan with food being cooked, demonstrating the nutritional tracking aspect of the app and the user's dedication to a healthy diet. - 00:11–00:15 00:11–00:15 The ad shows a prepared egg dish and then shifts back to the gym, with the woman doing barbell squats, illustrating a balanced approach to fitness and nutrition. - 00:15–00:18 00:15–00:18 App interface examples of recipes are shown and then the woman is shown running, emphasizing the app's support for various fitness activities and healthy meal planning. - 00:18–00:21 00:18–00:21 A variety of healthy foods are shown with the app interface to suggest voice logging of the meals. - 00:21–00:28 00:21–00:28 The woman is at the gym and logging the foods she eats in the app. Different types of meals and snacks are shown to represent a balanced diet.

# Ad summary This ad promotes personalized phone cases from Pela as a Mother's Day gift idea, focusing on customizing a case with a child's drawing for Grandma. # Brand positioning Pela is presented as a company that encourages its customers to customize gifts with personalized images to create a sentimental gift. The brand emphasizes the value of customization and thoughtfulness in gift-giving, specifically for Mother's Day. The ad positions Pela as a great gift option, contrasting the brand with typical, impersonal gifts like flowers. The brand promotes an emotional connection through personalization, moving away from generic or functional gift norms. # Product The featured product is a customizable Pela phone case, which can be personalized with uploaded images. The ad shows the option to upload a child's drawing to be printed on the case. The ad specifies that the product is suitable for Mother's Day. The customization process involves uploading an image, positioning and resizing it within an online interface, and selecting the 'Upload Your Own Image' decoration type for an additional $12. The product is also available for text customization. The ad states that orders ship within 2-7 business days and accepts PNG, HEIF, JPG, or SVG image formats with a recommended resolution of 300 DPI or higher. A key feature highlighted is the ability to turn personal artwork into a phone case, creating a unique and heartfelt gift. # Visual style The ad has a bright, clean aesthetic with a mix of static shots and screen recordings. Editing includes quick cuts, particularly when showing the product and website interface. The blend of UGC-style footage (child drawing, holding up the phone case) with polished graphics and text overlays creates a hybrid feel, aiming for an approachable yet professional tone. The pacing is moderately quick, with a new visual every few seconds, timed to sync with the background music. The use of animated elements, such as the satisfaction bar graphs and superimposed drawings, adds a playful touch. # Hooks Spoken: 00:00-00:02: [Upbeat] A mother's day present Text overlay: 00:01-00:02: A mother's day present Visual: 00:00–00:02: A close-up, centered shot of a bouquet of pink and red flowers against a white background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that generic gifts like flowers are impersonal and lack the emotional connection desired for Mother's Day. "A mother's day present" # Value propositions - Create a personalized gift that stands out. - Turn a child’s drawing into a cherished keepsake. - Express love and appreciation through a custom phone case. # Benefits - Thoughtful gift that is a sentimental keepsake - Ability to turn personal artwork into a phone case - Unique and heartfelt gift for Mother's Day # Features - Customizable with uploaded images - Option to upload a child's drawing - Orders ship within 2-7 business days - Accepts PNG, HEIF, JPG, or SVG image formats - Recommended resolution of 300 DPI or higher - Decoration type: Upload Your Own Image # Call to action None used. # Point of view - Customer 80% – The ad is mainly shown through the eyes of a user, using screen recordings and shots of children to showcase the product. - Brand 20% – The brand's perspective appears through text overlays and product presentation, particularly in the final call to action. # Storyline - 00:00–00:02 The ad begins by presenting flowers as a generic, expected Mother's Day gift. - 00:02–00:03 This is contrasted with a personalized phone case, implying it's a more thoughtful gift. - 00:03–00:05 The ad then visualizes the perceived satisfaction level of receiving flowers versus a personalized phone case through animated green bar graphs, suggesting the phone case yields greater satisfaction. - 00:05–00:09 The ad shows a child drawing on a piece of paper, indicating the creation of the artwork that will be used for the personalized case. - 00:09–00:11 Next, the ad transitions to a screen recording of the Pela website's interface for customizing a phone case, showing the process of uploading and positioning the artwork. - 00:11–00:13 The ad then shows the finished product: a phone case with the child's drawing, presented by the child, emphasizing the personal touch. - 00:13–00:16 The ad concludes by directly appealing to the viewer to consider grandmothers, reinforcing the idea of creating a personalized case as a Mother's Day gift.

# Ad summary This ad for Robinhood Legend features a man sharing that Robinhood Legend offers 80+ indicators so you can identify trends and trade straight from your chart. # Brand positioning Robinhood Legend is presented as a brand that is on the cutting edge of trading, offering a more sophisticated approach to stock trading by providing users with the tools that they need to analyze trends and trade from their charts. The brand aims to occupy the space of expert trading technology, presented in a way that is accessible to users through technology. # Product Robinhood Legend offers users the ability to identify trends and trade straight from their chart. The product features 80+ indicators. # Visual style The ad's overall aesthetic is clean and modern, with a focus on showcasing the Robinhood Legend platform and its features. The editing style is simple, with straightforward cuts that keep the focus on the content. The production quality is polished, presenting a professional image of the brand. The pacing is moderate, ensuring the information is easily digestible. The cuts are timed to the voiceover, emphasizing key points. # Hooks Spoken: 00:00–00:05: Robinhood Legend offers 80+ indicators so you can identify trends and trade straight from your chart. Text overlay: 00:00–00:01: Robinhood Legend offers / 00:00–00:06: Capital at risk. / 00:01–00:03: 80+ indicators / 00:03–00:04: so you can identify / 00:04–00:05: trends and trade / 00:05–00:05: straight from your chart. Visual: 00:00–00:00: The scene shows a man from the chest up as he speaks to the camera. He has fair skin, dark hair, and is wearing a green collared shirt. He is slightly smiling. Behind him, there is a laptop screen that shows a trading chart. To the right of the screen is a white box. / 00:01–00:04: The screen shows the indicators selection on the screen. / 00:04–00:05: The man from the beginning of the video reappears in the white box. He raises his index finger as he speaks to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The platform offers 80+ indicators, allowing users to identify trends and trade directly from their charts, streamlining the trading process. # Benefits - Identify trends - Trade straight from your chart # Features - 80+ indicators # Call to action Sign up # Social proof - None used. # Point of view - Brand 100% – The ad is communicated by a man who is sharing information about the brand, implying he may be an expert or brand representative. # Storyline - 00:00–00:01 The ad opens with a man speaking to the camera and a trading chart in the background. He is letting users know about the product offering. - 00:01–00:05 The screen then shows the features and benefits of using the indicators. - 00:05–00:06 The ad closes on a screen that promotes the Robinhood Legend logo and the phrase, "Experience the future of trading."

# Ad summary This ad promotes Shapermint's wireless shaping bra by highlighting the discomfort of wearing traditional bras and features different women wearing the bra, emphasizing its ability to provide support and a seamless silhouette while remaining comfortable. # Brand positioning Shapermint positions itself as a solution to the discomfort and lack of support provided by conventional bras. It promotes values of comfort, confidence, and natural enhancement, aligning with a lifestyle that prioritizes well-being and self-acceptance. The brand pushes against the norm of uncomfortable and ill-fitting bras, offering a functional product that enhances the wearer's natural shape and comfort. # Product The advertised product is the Wireless Shaping Bra by Shapermint, designed to provide lift and support without the use of wires. It is intended for women who experience sagging and discomfort with traditional bras. The bra is promoted for its ability to offer a naturally enhanced, sexy silhouette while remaining seamless under clothes. It addresses the pain points of pinching, rubbing, and discomfort associated with other bras, providing a perfect fit with unbeatable comfort. The bra shapes curves perfectly. # Visual style The ad features a mix of polished commercial shots and UGC-style content, creating a hybrid feel. The editing style includes quick cuts to maintain a fast pace, but also static shots for emphasis. The production quality is high, with clear lighting and sharp visuals. The overall aesthetic is modern and clean, appealing to a wide audience on social media. # Hooks Spoken: 00:00–00:02: [Enthusiastic] Who needs a boob job when this exists? Text overlay: 00:00–00:02 Who needs a boobjob when this exists? Visual: 00:00–00:02 A male wearing a surgical mask and goggles stands in front of a large display screen of a mammogram, seemingly inside a hospital or medical office. The man is fair-skinned, in his late 30s, with dark, curly hair. He wears a blue surgical gown. He gestures with his hands as he speaks, smiling. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sagging and discomfort associated with traditional bras that pinch, rub, and feel uncomfortable. "Most women think that sagging and discomfort are unavoidable." # Value propositions - Providing lift and support without wires - A naturally enhanced, sexy silhouette without discomfort # Benefits - naturally enhanced, sexy silhouette - No pinching - No Rubbing - No discomfort - shapes your curves perfectly - perfect fit with unbeatable comfort # Features - Wireless - lifts and supports without wires - totally seamless under clothes # Call to action Head over to Shapermint and get this amazing wireless shaping bras # Point of view - Customer 75% – The ad is primarily communicated by women who are implied users of the product. - Brand 25% – The official brand voice states product benefits and features. # Storyline - 00:00–00:03 The ad opens with a man, dressed as a doctor, asks "Who needs a boob job when this exists?", introducing the idea of an alternative to surgery. - 00:03–00:06 A woman states that most women believe sagging and discomfort is unavoidable with bras. - 00:06–00:09 The same woman reveals that big brands have failed to provide real support with their bras. - 00:09–00:14 The ad then depicts women showing how bras can pinch, rub, and feel uncomfortable. - 00:14–00:18 A woman throws multiple bras into the trash and says "Bye forever" - 00:18–00:23 A variety of models promote The Wireless Shaping Bra by Shapermint, noting that "it lifts and supports without wires." - 00:23–00:26 The bra is advertised as providing "a naturally enhanced, sexy silhouette." - 00:26–00:33 The ad states that "there's no pinching, rubbing, or discomfort" and that "it shapes your curves perfectly" while remaining "totally seamless under clothes." - 00:33–00:41 The ad suggests that if you want a perfect fit with unbeatable comfort, "head over to Shapermint and get this amazing wireless shaping bra." - 00:41–00:43 The ad ends with the Shapermint logo and advertises 30% off.

# Ad summary This ad promotes Superads.ai, an AI-powered reporting tool that helps advertisers analyze their ad campaigns, spot trends, and outperform competitors. The ad features a woman who recommends using AI to save time on analysis and highlights the tool's ability to summarize data, explain what's happening, and provide a recommended action plan. She also showcases the new categorization report feature, which allows users to filter and see their winners, losers, and scaled ads. # Brand positioning Superads.ai is presented as a powerful, AI-driven tool designed to revolutionize ad campaign analysis and reporting for advertisers. The brand positions itself as a time-saving solution that simplifies complex data into easy-to-read charts and actionable insights. It aims to occupy the space of an expert media buyer, providing users with the ability to analyze their accounts and answer questions efficiently. Superads.ai aligns with the values of efficiency, data-driven decision-making, and streamlined workflows, pushing against the norm of manual, time-consuming ad analysis. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, offering relief from the frustrations of ad reporting. # Product Superads.ai is an AI-powered reporting tool designed to help advertisers analyze their ad campaigns, spot trends, and outperform competitors. It works by summarizing data into easy-to-read charts, explaining what's happening, and providing a recommended action plan. The tool is for advertisers who want to save time on reporting and gain deeper insights into their ad performance. Superads.ai offers features such as a new categorization report that shows users their winners, losers, and scaled ads, all filtered to their preferences. It addresses the purchase barrier of time-consuming ad analysis by providing a streamlined, AI-driven solution. The ad emphasizes that Superads.ai is like having an expert media buyer who can analyze your account and answer your questions, making it easier to see what's working, what's not, and present the data to clients in a beautiful, clean dashboard. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and expertise. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. The ad uses natural lighting and a simple background to keep the focus on the woman and the product. # Hooks Spoken: 00:00–00:05: I don't recommend using AI to make your ads, but you can use it to save a ton of time on analysis. Text overlay: 00:00–00:10: The best use of AI as a creative strategist (Caption box) / 00:00–00:05: I don't recommend using AI to make your ads (Caption box) / 00:02–00:05: but you can use it to save a ton of time on analysis (Caption box) Visual: 00:00–00:05: A close-up shot of a woman with long, light red hair, wearing a brown top and a necklace, speaking directly to the camera. She is positioned in the center of the frame. Behind her is a white wall and a framed painting with a gold frame. The camera is stationary and selfie-style, with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming nature of ad analysis and reporting. "I don't recommend using AI to make your ads, but you can use it to save a ton of time on analysis." # Value propositions - AI-powered reporting saves time on analysis - Easy-to-read charts simplify complex data - Categorization report filters ads for better insights - Clean dashboard for professional client presentations # Benefits - Save a ton of time on analysis - Like having an expert media buyer - Easily see what's working and what's not - Present data to clients in a beautiful, clean dashboard # Features - AI-powered reporting - Summarizes data into easy-to-read charts - Explains what's happening - Provides a recommended action plan - New categorization report - Filters winners, losers, and scaled ads # Call to action Head to Superads.ai to start using it today # Social proof - "Superads just released two new features that are already saving me hours on reporting." # Point of view - Customer 100% – The entire video is told from the perspective of a woman who is presented as a creative strategist and user of Superads.ai. # Storyline - 00:00–00:05 00:00–00:05: The ad begins with a woman stating that she doesn't recommend using AI to make ads, but it can be used to save time on analysis. This is intended to grab the viewer's attention by presenting a counterintuitive opinion and setting up the problem that the product solves. The perspective is from the woman, who is presented as a creative strategist, and the tone is conversational and relatable. - 00:05–00:10 00:05–00:10: The woman introduces Superads, highlighting that it has released two new features that are already saving her hours on reporting. This builds on the previous point by introducing the product as a solution to the problem of time-consuming ad analysis. The perspective is still from the woman, and the tone is enthusiastic and testimonial-like. - 00:10–00:23 00:10–00:23: The woman explains that Superads AI is like having an expert media buyer who can analyze your account and answer your questions. It will summarize the data for you in easy-to-read charts, explain what's happening, and give you a recommended action plan. This elaborates on the product's features and benefits, providing a clear value proposition. The perspective remains from the woman, and the tone is informative and persuasive. - 00:23–00:37 00:23–00:37: The woman expresses her love for the new categorization report, which shows winners, losers, and scaled ads, all filtered exactly the way you want. This continues to highlight specific features of the product and their benefits. The perspective is still from the woman, and the tone is enthusiastic and testimonial-like. - 00:37–00:45 00:37–00:45: The woman concludes by stating that if you're an advertiser not using Superads, you're seriously missing out on so much time saved, and encourages viewers to head to Superads.ai to start using it today. This provides a clear call to action and reinforces the product's value proposition. The perspective is from the woman, and the tone is urgent and persuasive.

# Ad summary A woman stands in front of a travel-themed backdrop and reveals that booking travel is made easy with Booking.com. # Brand positioning Booking.com is a service aiming to simplify the travel booking experience. The brand is presented as a convenient and user-friendly platform that removes the stress of planning travel. The ad reinforces this by highlighting the ease of using Booking.com for travel arrangements. # Product Booking.com is an online platform designed to simplify the process of booking travel accommodations, flights, and experiences. This ad highlights its ease of use, positioning it as a solution for stress-free travel planning. Booking.com offers services that remove the traditional barriers and difficulties associated with travel booking. The ad encourages viewers to consider Booking.com as the go-to platform for convenient and easy travel arrangements. # Visual style The ad has a casual, UGC-style aesthetic, with a focus on a single on-screen personality. The editing is simple, featuring direct cuts between shots. The production quality is clean but not overly polished, aligning with the style of content typically found on social media platforms. # Hooks Spoken: Female 1: The craziest thing about traveling is Text overlay: 00:00–00:02 The craziest thing / 00:01–00:03 about traveling is Visual: 00:00–00:03 A woman with fair skin, dark hair pulled back, and bright pink makeup, wearing a magenta t-shirt and blue block earrings, stands in front of a white door frame. She is positioned in a close-up selfie shot, directly facing the camera with a cheerful expression. She gestures towards a wall with a mural of a European cityscape, which is visible behind her shoulder. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that travel planning can be complicated and frustrating: "The craziest thing about traveling is..." # Value propositions - Booking.com simplifies travel arrangements by making booking easy. # Benefits - Simplifies travel arrangements # Features - Easy travel booking # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a satisfied customer sharing her experience. # Storyline - 00:00–00:03 00:00–00:03 A woman stands in front of a travel backdrop, introducing a surprising fact about traveling. The intention is to capture attention by contrasting a common frustration with an unexpected benefit. - 00:03–00:06 00:03–00:06 The woman reveals that what makes traveling easy is using Booking.com. This directly addresses the surprise introduced earlier, positioning Booking.com as the solution.

# Ad summary The ad features Benji, a young boy with cancer, who expresses his love for WWE and his dream of seeing John Cena. A representative from 'True Classic' surprises Benji and his family with tickets and an all-expenses-paid trip to see John Cena's final fight. The video documents Benji's journey, including his initial conversation about his cancer diagnosis and dream, the surprise revelation, his trip to Washington D.C., his interaction with wrestling figures Paul Heyman and John Cena, and his joyous attendance at the WWE event. The ad ends with Benji and his family expressing gratitude to True Classic for making his dream come true. # Brand positioning True Classic is presented in this ad as a compassionate and philanthropic organization that grants wishes to deserving individuals. The brand aims to occupy a space in the consumer's mind as a force for good, aligning with values of generosity, empathy, and making a positive impact on people's lives. Rather than focusing on product features, the ad positions True Classic as a brand that understands and acts on deeply personal desires, offering emotional fulfillment and creating unforgettable experiences. This emotional positioning pushes against traditional product-centric advertising norms, highlighting human connection and community impact as core to its identity. # Product The primary 'product' highlighted by True Classic in this ad is the experience of wish fulfillment, specifically granting a severely ill child's dream of attending a WWE event and meeting John Cena. This experience includes providing 'mystery plane tickets' and VIP access to the event. The offering is tailored for individuals like Benji, who face significant life challenges and have profound, heartfelt wishes. Key aspects of this 'product' are the emotional impact it creates, the personal connection established between the brand and the recipient, and the memorable, once-in-a-lifetime nature of the event. The ad conveys that this 'product' is worth investing in because it brings immense joy and hope during difficult times, demonstrating the brand's capacity for genuine kindness and generosity. # Visual style The visual style is a hybrid between polished commercial and UGC-like authenticity. It features bright, natural lighting for the initial outdoor scenes, lending a candid, approachable feel. The indoor and backstage scenes use more mixed lighting, typical of event venues, but maintain clarity. Editing is dynamic, with quick cuts during the action sequences and emotional moments, but also features longer, static shots during interviews to allow for dialogue and emotional resonance. The pacing shifts from conversational and heartfelt to energetic and exciting, mirroring the emotional arc of Benji's journey. There are recurring visual motifs of Benji's red glasses and the WWE championship belt, serving as symbols of his identity and dream. Audio-visual sync is strong, with text overlays and actions perfectly timed to spoken words and music beats, enhancing the narrative impact. # Hooks Spoken: I'm seeing if you wanna buy this mystery WWE belt for a couple dollars. Text overlay: I'm seeing if you wanna buy this mystery WWE Belt.. / For a couple dollars❤️ Visual: A full-body shot of Benji (boy with a shaved head and red glasses) standing on a driveway, looking directly at the camera with a slightly serious expression. He wears a black Nike t-shirt with a 'DUNK 'EM' graphic and black and white striped shorts. In the background, a light brown house with a white garage door is visible, along with a woman (Benji's mom) standing near a doorway. The lighting is bright and sunny. The camera is stationary and at eye level. / Close-up shot of Benji holding a small, silver-colored WWE championship belt. He smiles slightly as he looks down at the belt. The background is the same driveway and house, with the woman partially visible behind him. The lighting is bright and sunny. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The most central pain point is the severe and repeated cancer diagnoses Benji has faced, consuming 'majority of his life' and leading him to 'lose hope.' The ad highlights the emotional toll of chronic illness and the desire for moments of profound joy and escape, especially his dream to see John Cena 'one last time,' implying the fragility of his health. # Value propositions - Making a child's dream come true (through the entire experience provided) - Bringing joy and hope (by fulfilling Benji's wish to see John Cena) - Supporting a fighter (by recognizing Benji's battle with cancer) # Benefits - emotional fulfillment - unforgettable experience - joy and hope during difficult times - dream come true # Features - mystery WWE Belt - John Cena action figure - mystery plane tickets # Call to action None used # Social proof - "We love WWE!!" – Female 1 (Customer) - "I just like watching it, & doing moves w my dad" – Benji (Customer) - "It would be one of the best moments of my life" – Benji (Customer) - "Thank you so very much" – Female 1 (Customer) - "I think he's a little speechless right now.." – Female 1 (Customer) - "I was starting to lose hope" – Benji (Customer) - "We love CENA!!" – Benji and Family (Customers) - "This is awesome!" – Benji (Customer) - "I just wanna say, thank you Ryan Bartlett & True Classic. You made Benji's dream come true" – Female 1 (Customer) # Point of view - Customer 70% – The story is largely told from Benji's perspective, focusing on his feelings, experiences, and direct interactions. - Brand 30% – The brand, through Ryan Bartlett and the 'mystery WWE belt' initiator, facilitates the wish and is credited by the family. # Storyline - 00:00–00:04 The ad opens with a man asking a young boy, Benji, if he wants to buy a 'mystery WWE Belt' for a couple of dollars. Benji agrees, and the man hands him a small WWE belt. - 00:04–00:08 Benji's mom then joins the conversation, expressing her family's love for WWE and willingness to buy the belt for a couple of dollars, establishing their connection to the sport. - 00:08–00:13 The man asks Benji why he loves WWE, prompting Benji to share his personal reasons, connecting the sport to family bonding and his passion. - 00:13–00:19 When asked about his favorite wrestler, Benji enthusiastically names John Cena and performs Cena's 'You can't see me' signature move, reinforcing his idolization and playful spirit. - 00:19–00:22 The man then gives Benji a small John Cena action figure, and Benji reacts with surprise and gratitude, setting up a deeper connection to Cena. - 00:22–00:29 The man asks Benji to share 'a little bit about your story,' shifting the tone to a more serious and personal reflection on Benji's life challenges, particularly his battles with cancer. - 00:29–00:40 Benji explains his multiple cancer diagnoses and his heart stopping three times, conveying his incredible resilience and the severity of his health struggles. - 00:40–00:47 Benji's mom elaborates on his fight, emphasizing how much of his life has been consumed by his illness and that he is still actively fighting, adding a layer of poignant context to his journey. - 00:48–00:54 When asked about his dream, Benji tearfully reveals his wish to see John Cena one last time, articulating his deep desire and the emotional weight of this aspiration. - 00:54–00:56 The man then surprises Benji with 'mystery plane tickets,' hinting at the fulfillment of his dream, leading to excitement and disbelief from Benji. - 00:57–01:13 Benji's mom then contacts Ryan, the co-founder of True Classic, via video call, who confirms the surprise: Benji and his family are being sent to D.C. for Cena's final fight, delivering the ultimate wish fulfillment. - 01:13–01:25 Benji's mom expresses immense gratitude, acknowledging Benji's current speechlessness, while Benji reveals he was starting to lose hope, underscoring the profound impact of this gift. - 01:25–01:26 The family playfully reenacts John Cena's 'You can't see me' gesture, a moment of shared joy and anticipation for the trip. - 01:27–01:30 Benji, masked and in a plane, excitedly declares it's 'John Cena time' and 'We're in DC,' showing the journey and his arrival at the destination. - 01:31–01:32 Benji, dressed as the Grinch, performs John Cena's 'You can't see me' gesture again, connecting his love for Cena with festive fun, creating a memorable character. - 01:33–01:35 Benji expresses that his trip is 'a dream come true' as he walks through a venue with his family, emphasizing the significance of the experience. - 01:35–01:36 Benji's mom holds up a sign saying 'CANCER YOU CAN'T SEE ME, LOVE JOHN CENA,' connecting Benji's health battle to his idol's catchphrase, symbolizing hope and strength. - 01:36–01:37 Benji cheers 'GO JOHN CENA!!!' with enthusiasm, showing his excitement as he nears the wrestling ring. - 01:37–01:39 Benji and his family cheer 'We love CENA!!' from the arena, clearly thrilled to be there, highlighting the shared fan experience. - 01:39–01:40 A text overlay states 'We set up a special surprise for Benji,' indicating there's more to come beyond just attending the event. - 01:41–01:54 Benji calls out to 'Mr. Heyman!' backstage, showcasing the VIP experience and his interaction with another prominent wrestling figure, Paul Heyman, which then turns into a playful 'You can't see me' exchange. - 01:54–01:55 Paul Heyman asks Benji if he's enjoying the show, creating a moment of personal connection with the backstage personality. - 01:56–02:14 John Cena then appears and surprises Benji, who initially doesn't see him, leading to a heartwarming and emotional meeting where Cena kneels to speak with him. - 02:14–02:20 John Cena compliments Benji's fighting spirit and asks about his family, showing respect and genuine interest in Benji's journey. - 02:20–02:29 Cena is told that Benji just beat cancer for the third time and rang the bell, leading to Cena's heartfelt praise and congratulations, emphasizing Benji's triumph. - 02:29–02:30 Benji holds up a championship belt with a victorious smile, symbolizing his personal strength and the fulfillment of his dream. - 02:30–02:33 Benji runs towards the ring as if entering as a wrestler, fully immersed in the experience, showing the pure joy of living out his dream. - 02:33–02:34 Benji is shown excitedly watching John Cena in the ring, emphasizing his joy and the successful completion of his wish. - 02:34–02:40 A series of rapid cuts show the wrestling event, capturing the excitement of the crowd and Cena performing his moves, immersing the viewer in the action Benji is experiencing. - 02:40–02:45 John Cena wins the match and lifts championship belts in the air, creating a triumphant moment that aligns with Benji's dream. - 02:45–02:50 Benji's mom offers a heartfelt thank you to Ryan Bartlett and True Classic, acknowledging their pivotal role in making Benji's dream come true, reinforcing the brand's positive impact.

# Ad summary This ad promotes a Udemy course that teaches viewers how to improve their presentation design. The video features a man who shares three rules for creating effective designs: white space, relationships, and alignment. He demonstrates how to apply these rules to transform a cluttered presentation slide into a clean and engaging visual. # Brand positioning Udemy is presented as a platform that offers courses to help people improve their skills. The brand aims to occupy a space in the consumer's mind as a go-to resource for learning and professional development. The ad promotes a functional benefit—improving presentation skills—with a tone that is informative and encouraging. Udemy positions itself as a practical solution for individuals looking to enhance their design abilities and create more effective presentations. # Product The product being advertised is a Udemy course focused on improving presentation design. The course teaches viewers three key rules: white space, relationships, and alignment. The ad highlights that by applying these rules, viewers can transform cluttered and unreadable presentation slides into clear and engaging visuals. The course is for anyone who wants to make their presentation materials more effective and visually appealing. The ad addresses the pain point of overwhelming and ineffective presentation design by offering a structured approach to creating better slides. # Visual style The ad has a polished, professional aesthetic with a clean and modern design. The editing style is smooth with static shots and clear transitions. The production quality is high, resembling a commercial. The pacing is consistent, maintaining a steady rhythm throughout the video. The cuts and text are timed to the voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: Male 1: このプレゼン資料、読む気になりませんね。 Text overlay: プレゼン資料が 一気に垢抜ける！ / 伝わるデザインになる 3つのルール (purple rectangle) Visual: 00:00–00:01: The shot features a screen recording of a presentation slide with a lot of text and images. The slide is titled "Section 3 伝わるデザインの基本ルール | 配置" and includes several sections such as "6つの要素," "文字," "図形," "グラフ," "画像," "配置," and "色." The text is in Japanese. To the right of the slide, a man in a light pink shirt is visible in a small window. The background is a gradient of dark purple to light purple. The Udemy logo is in the top left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of overwhelming and ineffective presentation design. "このプレゼン資料、読む気になりませんね。" (This presentation material, you don't feel like reading it, do you?) # Value propositions - Applying three simple rules can transform cluttered presentation slides into clear and engaging visuals. - The course provides a structured approach to improving presentation design. # Benefits - Make presentation slides more readable - Make presentation slides more visually appealing # Features - White space - Relationships - Alignment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is delivered by the speaker, who is presenting the brand's perspective on improving presentation design. # Storyline - 00:00–00:01 The ad opens with a cluttered presentation slide, immediately establishing the problem of ineffective design. - 00:00–00:01 The speaker asks if the viewer feels like reading the slide, implying that it is uninviting and overwhelming. This is from the speaker's perspective, highlighting the common frustration with poorly designed presentations. - 00:01–00:05 The speaker introduces three rules—white space, relationships, and alignment—as the solution to the problem. This is presented from the brand's perspective, offering a clear and actionable approach. - 00:05–00:08 The speaker claims that applying these rules can make the presentation slide much more readable and visually appealing. This is from the brand's perspective, promising a tangible benefit. - 00:08–00:17 The speaker begins to demonstrate the first rule, white space, by reducing the font size to create more empty space on the slide. This is from the brand's perspective, showing a practical application of the rule. - 00:17–00:20 The speaker shows the result of applying the white space rule, highlighting the improvement in readability. This is from the brand's perspective, reinforcing the benefit of the rule. - 00:20–00:36 The speaker transitions to the second rule, relationships, explaining that related objects should be grouped together while unrelated objects should be separated. This is from the brand's perspective, introducing another key design principle. - 00:36–00:38 The speaker shows the result of applying the relationships rule. This is from the brand's perspective, reinforcing the benefit of the rule. - 00:38–00:49 The speaker transitions to the third rule, alignment, and asks if the viewer is familiar with guides. This is from the brand's perspective, introducing another key design principle. - 00:49–00:49 The speaker states that guides are a useful tool for alignment and offers to introduce them. This is from the brand's perspective, reinforcing the benefit of the rule.

# Ad summary This ad demonstrates the HiSmile ID Stain Whitening Mouthwash, a product designed to remove oral proteins and maintain white teeth. The ad features a woman in a dental setting, emphasizing her expertise and promoting the product's benefits. It showcases the process of using the mouthwash and highlights user reactions to the visible results, emphasizing its effectiveness. # Brand positioning HiSmile is presented as a dental brand focused on delivering effective oral hygiene solutions. It aims to occupy the consumer's mind as a brand that tackles often unspoken oral health issues with visible, tangible results. The brand aligns with a tone of transparent expertise and education, emphasizing functional benefits and scientific backing. The brand challenges category norms by revealing the presence of oral proteins in the mouth and offering a product designed to remove them effectively, distinguishing itself from traditional mouthwashes that primarily focus on breath freshening or antiseptic qualities. The brand positioning is functional, emphasizing the performance and tangible results of protein removal and teeth whitening. # Product HiSmile ID Stain Whitening Mouthwash is a mouthwash designed to reveal and remove oral proteins from the mouth, leading to cleaner teeth and fresher breath. It is formulated for anyone concerned about bad breath and maintaining white teeth. The mouthwash works by clumping oral proteins together, allowing them to be spat out. Key features include its ability to reveal oral proteins and the inclusion of hydrogen peroxide to help maintain white teeth over time. The product is highlighted for addressing the issue of odor-causing bacteria feeding on oral proteins, which brushing and tongue scraping may not fully resolve. The ad shows that the product delivers visible results, emphasizing the immediate tangible benefit of removing oral proteins. A potential purchase barrier addressed is skepticism about unseen oral proteins, which the ad visually demonstrates. The ad implies the product is worth trying because it provides a unique, effective way to improve oral hygiene and maintain white teeth. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with UGC-style reactions. The editing style includes quick cuts and smooth transitions, creating a pace of approximately 20 cuts per minute. The production quality feels like a mix of professional studio shots and authentic user-generated content, lending credibility and a sense of relatability. # Hooks Spoken: 00:00–00:02 If you wake up with feral breath, watch this. Text overlay: 00:00–00:02 Easy but dramatic 30-second hack for bad breath💩 Visual: 00:00–00:02 The shot shows a woman with fair skin, light brown hair in a ponytail, wearing blue medical scrubs and lavender gloves. She is centered in the frame, speaking directly to the camera in a bright setting with dental equipment in the background. The foreground features a large image of a tongue with what looks like feces and garlic on it. Text overlay says, “Easy but dramatic 30-second hack for bad breath💩” # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem the product is solving is persistent bad breath, even after thorough teeth brushing. The woman says, "That's why you can brush perfectly and still wake up with bad breath." # Value propositions - Easy to use for fresher breath - Clean mouth for white teeth # Benefits - Letting you spit them out - Maintain white teeth over time - Feel the difference - Fresher breath # Features - ID stain whitening mouthwash - Designed to reveal oral proteins - Clumping them together - Hydrogen peroxide # Call to action I will attach a link below. # Social proof - Most people start using it for a fresher breath – Female 1 (Creator) - They keep using it because they can actually feel the difference – Female 1 (Creator) # Point of view - Customer 20% – The ad shows visuals of customers using the product and reacting to the results. - Brand 80% – The ad is presented from the official brand voice of HiSmile through a presenter detailing the product’s benefits. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces the topic of bad breath, specifically 'feral breath,' and encourages viewers to watch for a solution. - 00:02–00:07 00:02–00:07 She explains that regardless of tongue appearance (clean, white, or green), something might be missing in oral hygiene. - 00:07–00:12 00:07–00:12 Establishing her credibility, she mentions working in dental and observing an issue that is often unaddressed. - 00:12–00:17 00:12–00:17 She describes how protein collects in the mouth and presents this as an issue that most people are unaware of. - 00:17–00:26 00:17–00:26 She explains that odor-causing bacteria feed on these proteins, releasing sulfur waste that causes bad breath, likening the smell to rotten eggs or garlic. - 00:26–00:35 00:26–00:35 She explains that bad breath can persist even with perfect brushing habits. - 00:35–00:39 00:35–00:39 She states that while brushing and tongue scraping help, they are not enough. - 00:39–00:42 00:39–00:42 She introduces HiSmile ID Stain Whitening Mouthwash as a different solution. - 00:42–00:51 00:42–00:51 She details the mouthwash's function to reveal oral proteins, clump them together, and allow users to spit them out. - 00:51–00:56 00:51–00:56 She warns that the first use might be shocking due to the amount of protein revealed, clarifying that this is not the mouthwash itself, but what's already in the mouth. - 00:56–01:06 00:56–01:06 She highlights the added bonus: the cleaner the mouth, the better the whitening ingredients work. - 01:06–01:11 01:06–01:11 She explains the inclusion of hydrogen peroxide for maintaining white teeth over time, showing examples of people with bright white smiles. - 01:11–01:20 01:11–01:20 The benefits of using the product are explained and the fact that many people start using for fresher breath, they keep using for a more effective clean. - 01:20–01:25 01:20–01:25 She provides a call to action to check the product below and a prompt to be quick because they sell out fast.

# Ad summary This ad promotes Cocokind's Ceramide Lip Blur Balm. The ad features the founder of Cocokind, who explains the three main reasons why they decided to make this lip balm. She highlights that it is designed for sensitive skin, is flavor and scent-free, and is priced accessibly at $12. The lip balm also comes with a keyring attachment to prevent loss, and is available in five shades. # Brand positioning Cocokind is presented as a skincare brand that prioritizes sensitive skin and avoids common allergens. The brand positions itself as innovative by using skincare-loving ingredients in its lip balms. It also aims to be accessible by offering its products at a reasonable price point. The brand values functionality and practicality, as demonstrated by the lip balm's keyring attachment to prevent loss. Cocokind pushes against the norm of flavored and scented lip balms, focusing instead on creating a product that is gentle and safe for sensitive skin. # Product The Cocokind Ceramide Lip Blur Balm is a lip balm designed for sensitive skin. It is flavor and scent-free, avoiding common allergens. The lip balm is priced at $12, making it an accessible option compared to other lip balms on the market. It comes in five shades and includes a keyring attachment to prevent loss. The lip balm contains ceramide complex, tri-peptide, glycerin, and kiss-me-quick-flower extract. The product is accepted by the National Eczema Association. The lip balm is designed to feel good on the lips and provide a blurring effect. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover. # Hooks Spoken: Woman 1: how could you possibly think you're launching the world's first lip balm?? Text overlay: Gretchen: how could you possibly think (Caption) / you're launching the world's first lip balm?? (Caption) Visual: 00:00–00:02: A woman with short blonde hair and glasses is in a recording studio, wearing headphones and speaking into a microphone. The background is a soundproofed wall with gray panels. She is wearing a white sweater and has a ring on her finger. The camera is stationary and close-up, focusing on her face. / 00:02–00:04: A person dressed as a giant lip is in a recording studio, wearing a pink outfit and multiple layers of pink foam around their head and neck to resemble lips. They are speaking into a microphone. The background is a soundproofed wall with gray panels and a blue light strip. The camera is stationary and close-up, focusing on their face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of losing lip balms, which is a common problem for many people. The founder shares that she has never finished a lip balm because she always loses them. # Value propositions - Sensitive skin-friendly: Designed for those with sensitive skin, avoiding common allergens and irritants. - Accessible price point: Priced at $12, making it an affordable option compared to other lip balms. - Prevents loss: Comes with a keyring attachment to prevent loss, adding value and convenience. # Benefits - Sensitive skin-friendly - Avoids common allergens - More accessible price point - Prevents loss - Feels good on your lips - Century color # Features - Ceramide complex - Tri-peptide - Glycerin - Kiss-me-quick-flower extract - Flavor and scent-free - Keyring attachment # Call to action None used # Social proof - All five shades are accepted by the National Eczema Association. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the founder explaining the product's features and benefits. # Storyline - 00:00–00:02 The ad begins with a woman expressing disbelief that someone would launch the world's first lip balm, setting a humorous and skeptical tone. - 00:02–00:04 A person dressed as a giant lip responds affirmatively, reinforcing the absurdity and humor. - 00:04–00:11 The founder of Cocokind addresses the audience, acknowledging that their lip balm is not the world's first, but rather the 'world's last lip balm,' creating intrigue and setting up the product's unique selling points. - 00:11–00:18 The founder explains that she won't give the whole spiel about how long it took to develop the lip balm, but then proceeds to explain the three main reasons why they decided to make it, creating a conversational and engaging tone. - 00:18–00:27 The first reason is that there is an opportunity for sensitive skin-friendly lip balms, which is controversial because people love flavored lip balms, but Cocokind's lip balm is flavor and scent-free and avoids common allergens, highlighting the product's unique selling point. - 00:27–00:29 The founder highlights that all five shades are accepted by the National Eczema Association, adding credibility and trust. - 00:29–00:36 The second reason is that Cocokind wanted to make a lip balm at a more accessible price point of $12, because people are spending serum-level prices on lip balms, which is unnecessary, positioning the product as affordable and practical. - 00:36–00:41 The third reason is that Cocokind wants to be the first lip balm that you do not lose, which is why they spent a little more on the keyring attachment, addressing a common frustration and adding value to the product. - 00:41–00:45 The founder demonstrates how the lip balm can be attached to belts, keychains, and purses, and how charms can be added, encouraging personalization and emotional connection. - 00:45–00:47 The founder shares that she has never finished a lip balm because she always loses them, reinforcing the problem the keyring attachment solves. - 00:47–00:58 The founder concludes by stating that they made five beautiful shades that feel good on the lips, and highlights that the five shades of the Ceramide Lip Blur Balm are finally launched on cocokind.com and Ulta, encouraging viewers to purchase the product.

# Ad summary This ad features a woman discussing how Cymbiotika's Magnesium L-Threonate has helped her with brain fog, anxiety, and mood swings. She highlights the product's benefits, including improved brain power, mood balance, and memory. # Brand positioning Cymbiotika is presented as a brand focused on health and wellness, offering supplements to improve mental and physical well-being. The brand aims to occupy a space in the consumer's mind as a provider of solutions for common issues like brain fog, anxiety, and mood swings. The brand aligns with a lifestyle of self-care and mental clarity, promoting a functional approach to wellness by offering products that enhance cognitive function and emotional balance. The brand positions itself as a solution for those seeking to improve their daily lives through natural supplements. # Product The product featured is Cymbiotika's Magnesium L-Threonate, a dietary supplement designed to improve brain function, balance mood, and calm the central nervous system. It is packaged in a small, single-serving packet with a vanilla cream flavor. The product is presented as a solution for individuals struggling with brain fog, anxiety, and mood swings. The ad highlights that it boosts brain power, improves memory, and helps with overall mental clarity. The liposomal delivery system is mentioned on the packaging. The product is portrayed as easy to use and effective, addressing the purchase barrier of skepticism by showcasing the user's positive experience. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high, giving the ad a professional look while still feeling authentic. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Do you ever feel like your brain is in a fog, or if your anxiety or mood swings have been ruining your day? Text overlay: Do you ever feel like your brain is in a fog / or if your anxiety or mood swings / have been ruining your day? Visual: 00:00–00:04 Split screen. Top: A woman with blonde hair in a messy bun is sitting at a kitchen counter, working on a laptop. She is wearing a white t-shirt and has a concerned expression. The background includes a modern kitchen with exposed brick walls, large windows, and a plant. Bottom: The same woman is in the foreground, looking directly at the camera and speaking. The camera is selfie-style, slightly shaky. The lighting is natural, and the textures are smooth. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is experiencing brain fog, anxiety, and mood swings that negatively impact daily life. "Do you ever feel like your brain is in a fog, or if your anxiety or mood swings have been ruining your day?" # Value propositions - Improved brain power: This liposomal Magnesium boosts my brain power - Balanced mood: Balances my mood - Calmer nervous system: Calms my central nervous system - Improved memory: It's also really great for improving your memory - Convenient format: Single-serving packet for on-the-go use # Benefits - Boosts my brain power - Balances my mood - Calms my central nervous system - Great for improving your memory - So I no longer forget all the little things # Features - Magnesium L-Threonate - Liposomal Delivery - Vanilla Cream Flavor # Call to action None used. # Social proof - "Honestly this packet has changed my entire life" – Female 1 (Customer) - "With Cymbiotika I feel more focused and sharper than ever" – Female 1 (Customer) - "There is a reason that I take this every single day. I could not recommend this supplement enough" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The woman asks if the viewer ever feels like their brain is in a fog or if anxiety or mood swings have been ruining their day. This is intended to grab the viewer's attention by addressing common issues. The perspective is from the woman, speaking directly to the camera, creating a relatable and empathetic tone. This moment sets up the problem that the product aims to solve. - 00:04–00:08 00:04–00:08 The woman shares that she used to struggle with brain fog and anxiety on a daily basis. This is intended to build credibility by showing she understands the viewer's struggles. The perspective is from the woman, sharing her personal experience, creating a sense of authenticity. This moment progresses the narrative by introducing her past struggles. - 00:08–00:12 00:08–00:12 The woman states that she found Cymbiotika's magnesium and that the packet has changed her entire life. This is intended to introduce the product as a solution. The perspective is from the woman, sharing her positive experience, creating a sense of hope. This moment progresses the narrative by introducing the product as a solution. - 00:12–00:20 00:12–00:20 The woman explains that the liposomal magnesium boosts her brain power, balances her mood, and calms her central nervous system. This is intended to highlight the product's benefits. The perspective is from the woman, sharing the positive effects she has experienced, creating a sense of trust. This moment progresses the narrative by detailing the product's benefits. - 00:20–00:23 00:20–00:23 The woman states that with Cymbiotika, she feels more focused and sharper than ever. This is intended to reinforce the product's effectiveness. The perspective is from the woman, sharing her improved state, creating a sense of aspiration. This moment progresses the narrative by emphasizing the positive outcome. - 00:23–00:27 00:23–00:27 The woman mentions that it's also really great for improving memory, so she no longer forgets all the little things. This is intended to add another benefit to the product. The perspective is from the woman, sharing an additional positive effect, creating a sense of added value. This moment progresses the narrative by adding another benefit. - 00:27–00:30 00:27–00:30 The woman asks if the viewer is tired of brain fog and mood swings. This is intended to reiterate the problem and connect with the viewer's pain points. The perspective is from the woman, speaking directly to the viewer, creating a sense of empathy. This moment progresses the narrative by reinforcing the problem. - 00:30–00:32 00:30–00:32 The woman states that Cymbiotika is the answer. This is intended to position the product as the solution. The perspective is from the woman, offering a solution, creating a sense of hope. This moment progresses the narrative by presenting the product as the answer. - 00:32–00:35 00:32–00:35 The woman says there is a reason she takes it every single day and that she could not recommend this supplement enough. This is intended to reinforce the product's value and encourage the viewer to try it. The perspective is from the woman, sharing her personal recommendation, creating a sense of trust. This moment progresses the narrative by providing a strong endorsement.

# Ad summary A man shares his experience with using Hims.ca for weight loss medication. He highlights the convenience and smoothness of the process, as well as the fact that their medical team is Canadian. # Brand positioning Hims, presented in this ad as hims.ca, is an online platform for personalized healthcare. The brand aims to offer convenient access to healthcare services, specifically weight loss medication, by providing a sleek and intuitive website. The ad highlights that 100% of their medical team is Canadian, which likely promotes trust and reliability for Canadian consumers. Hims seems to position itself as a modern solution for healthcare, particularly appealing to those who may feel uncomfortable seeing a doctor in person. # Product Hims.ca offers weight loss medication prescribed online with free delivery. The ad suggests this product is for individuals who might need professional help with weight loss and prefer an online solution, potentially due to discomfort with in-person consultations. It emphasizes the smooth process of taking a survey, getting in touch with a doctor online, and receiving the medication within a few days. The key selling points are the convenience, Canadian medical team, and sleek, intuitive website. The product helps address the purchase barrier of needing to see a doctor in person and provides a discreet and convenient alternative. # Visual style The ad has a casual, UGC-style aesthetic, resembling a vlog or selfie video. The editing style uses jump cuts, abruptly switching between the man speaking to the camera and screen recordings of the Hims website. The production quality is simple, with handheld camera work and natural lighting. The pacing is moderate, and the audio is synchronized with the visuals, emphasizing key points in the man's testimonial. # Hooks Spoken: 00:00–00:03 If you think losing weight is just about discipline, that might surprise you. Text overlay: 00:00–00:05 How I got weight loss medication discreetly online 👀👀 Visual: 00:00–00:03 The man is centered in the frame, speaking directly to the camera in a selfie-style shot. He appears to be in his late 20s to early 30s, with brown skin, a short beard, and dark hair. He is wearing a black puffer jacket. The background shows a snowy park with bare trees and a blurred cityscape in the distance. The sky is overcast. The camera is slightly shaky, giving it a casual, vlog-like feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort or reluctance some people may feel about seeing a doctor in person for weight loss concerns. The speaker says, "I was not comfortable to go see a doctor in real life." # Value propositions - Convenient access to weight loss medication prescribed online: Offers a modern solution for healthcare. - 100% Canadian medical team: Promotes trust and reliability with a Canadian audience. - Sleek and intuitive website: Ensures a user-friendly experience. # Benefits - Convenient access to healthcare - Discreet solution for weight loss - Smooth and easy process - Access to Canadian medical professionals # Features - Weight loss medication - Prescribed online - Free delivery - 100% Canadian medical team - Sleek and intuitive website # Call to action Check out hims.ca. # Social proof - The entire ad functions as a testimonial, with the speaker sharing their personal experience and positive results with Hims.ca # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing his personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The man introduces the topic of weight loss medication and claims that it has been a game-changer for him. This is meant to immediately grab the audience’s attention, suggesting a potentially surprising solution to weight loss. The speaker is a customer sharing their personal success, adopting a tone of friendly openness. - 00:05–00:12 00:05–00:12 The man acknowledges that weight loss medication is a controversial topic but normalizes the idea of needing professional help and states that there is nothing wrong with that. He is speaking as a customer, sharing his personal perspective on needing extra assistance for weight loss, and he is advocating for others who may feel the same way. This part of the story is empathetic and destigmatizing. - 00:12–00:16 00:12–00:16 The man shares his own discomfort with seeing a doctor in person, leading him to explore options online where he discovered hims.ca. He's speaking as a customer and reflecting on his personal experience of seeking help online, framing hims.ca as a solution to a common discomfort. The tone is open and relatable. - 00:16–00:23 00:16–00:23 The man describes the process as super smooth and highlights that 100% of the medical team is Canadian, emphasizing the website's sleek and intuitive design. He is speaking as a customer, now focusing on the positive aspects of the platform and aiming to build trust and credibility. The tone is enthusiastic and reassuring. - 00:23–00:28 00:23–00:28 He details his experience of going on the website, taking the survey, and getting in touch with a doctor in just two days. The speaker uses the perspective of a customer to illustrate how fast and easy the process is. The tone is matter-of-fact and efficient. - 00:28–00:33 00:28–00:33 He concludes by mentioning that the medication was shipped just two days later, and encourages viewers to check out hims.ca if they are curious. He is speaking directly to the audience as a satisfied customer, offering a personal recommendation. The tone is friendly and inviting, designed to create curiosity and encourage further exploration of the brand.