What is the Screen Recording ad format?

# Ad summary The ad features various shots of a person's hands wearing jewelry like rings and bracelets, combined with images of necklaces and items for sale on the Catbird jewelry website. The ad promotes Catbird's sterling silver collection designed to be stacked and styled together. # Brand positioning Catbird is presented as a jewelry brand focused on creating collections that are designed to be stacked. This is communicated through the visual presentation of multiple rings and bracelets worn together, and the line, "Our collection is designed to live in your stack". The brand is positioned for customers who want to express their personal style through curated jewelry combinations, rather than individual statement pieces. It promotes an emotional connection to jewelry through the line, "Us too✨🦢🥄💎", suggesting a shared love of delicate, beautiful adornments. # Product Catbird is advertising its collection of sterling silver jewelry, including rings, necklaces, and bracelets. The jewelry is described as being designed for stacking, implying that it is delicate and easily layered. The rings come in different styles. The necklaces come with letter pendants. The charm bracelets include different types of charms like a pearl or a silver spoon. The product is being advertised for its stackability and can be layered and styled together to create a personalized look. The ad addresses a common purchase barrier of feeling overwhelmed by choices by suggesting that their collection is designed to be worn together. # Visual style The ad features a mix of jewelry product shots and website screen recordings, creating a hybrid visual style. The jewelry shots have a polished aesthetic, using soft lighting and close-ups to highlight the details of the pieces. The editing is relatively slow, with static shots and minimal transitions. The production quality alternates between polished product shots and screen recordings, resulting in a slightly uneven feel. The pacing is moderate, and the cuts are not synced to the background music. # Hooks Spoken: 00:00–00:02: If you're feeling like adding in some silver... Text overlay: 00:00–00:02: If you're feeling like adding in some silver... Visual: 00:00–00:02: A split-screen is shown. The top left shows three rings, two silver and one gold, on a gray surface with a dark gray background. The rings have large, oval stones. The top right shows a light-skinned person wearing a silver dress and multiple silver rings on both hands. The bottom left shows a close-up of a light-skinned hand with a thin gold band and a thicker gold ring with small stones on the finger. The bottom right shows two necklaces, one silver with a letter 'R' charm, and one gold with a letter 'C' charm, hanging against a blurred background. # Funnel stage Top of funnel (Awareness) # Pain points Unsure how to style rings, necklaces and bracelets together. # Value propositions - Stackable silver jewelry offers versatility, and many ways to express personal style. # Benefits - Stackable - Designed to live in your stack # Features - Rings - Necklaces - Bracelets - Silver jewelry # Call to action None used. # Social proof - Us too ✨🦢🥄💎 # Point of view - Customer 70% – Communicated through close-up shots of hands wearing jewelry, suggesting a personal connection. - Brand 30% – Communicated through website screen recordings and on-screen text. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a four-way split-screen showing close-ups of different Catbird jewelry items. The images showcase rings on hands, and necklaces. The text overlay introduces the concept of silver jewelry. The visual is meant to capture attention and set the theme for the ad. - 00:02–00:09 00:02–00:09: Close-up shots of various hands and wrists adorned with multiple Catbird rings and bracelets are shown. The hands are seen from a slightly elevated angle. This showcases the jewelry in real-life styling. The text overlay shows support for this aesthetic using emojis and affirming the layering of silver jewelry. - 00:10–00:17 00:10–00:17: The ad shifts to screen recordings from the Catbird website, focusing on the 'All Sterling Silver' collection. A black text overlay highlights the brand's intent: 'Our collection is designed to live in your stack 🎀'. The perspective switches to the brand and its product offerings, to illustrate the variety within the silver jewelry collection, emphasizing its intended wearability.

# Ad summary This ad compares a man's productivity at 9am with and without the use of Fyxer.ai. Without Fyxer.ai, he is stressed and overwhelmed. With Fyxer.ai, he is calm and productive. # Brand positioning Fyxer.ai is presented as a tool that helps users regain an hour of their day by managing their email. The brand positions itself as a solution to email overload, promising to streamline the user's workflow and reduce stress. The brand aligns with values of productivity, efficiency, and a balanced lifestyle, pushing against the norm of constant email checking and the associated anxiety. The brand positioning is functional, focusing on simplicity and performance. # Product Fyxer.ai is an AI-powered tool designed to help users manage their email more efficiently. It is intended for anyone who feels overwhelmed by their inbox and wants to reclaim time in their day. The product promises to help users "get back an hour every day" by streamlining their email management. The ad addresses the common pain point of email overload and offers a solution to reduce the time and stress associated with it. The product works with both Outlook and Gmail. # Visual style The ad has a clean and modern aesthetic with a focus on contrasting the before and after scenarios. The editing style includes quick cuts to emphasize the transition from chaos to calm. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, with a clear shift in tone between the two scenarios. The visuals are timed to the music, enhancing the overall impact. # Hooks Spoken: 00:07–00:08: It's just so much easier. Text overlay: 00:07–00:08 9am with Fyxer Visual: 00:07–00:08: Close-up of the man's face as he looks at the laptop screen and speaks. Text overlay: "9am with Fyxer". # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is email overload, which leads to stress and reduced productivity. The ad visually demonstrates this frustration with a messy desk and an overwhelmed man. # Value propositions - Reclaim time in your day with AI-powered email management - Simplify your workflow and reduce stress with Fyxer.ai # Benefits - Get back an hour every day - Streamline workflow - Reduce stress # Features - AI-powered email management - Works with Outlook and Gmail # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's benefits and how it can improve the user's day. # Storyline - 00:00–00:02 The ad opens with a shot of a messy desk and a man looking stressed and overwhelmed. - 00:02–00:08 The scene transitions to the same man looking calm and productive while using a laptop. - 00:08–00:11 The ad concludes with a screen displaying the Fyxer.ai logo and the tagline "Get back an hour every day," accompanied by email icons with decreasing notification numbers.

# Ad summary The ad promotes Google Workspace with Gemini, highlighting its AI assistance built into Gmail, Drive, and more. It emphasizes boosting creativity and performance with secure AI for work, ultimately providing an AI upgrade to productivity. # Brand positioning Google Workspace is presented as a suite of business tools that enhances productivity and creativity with the integration of Gemini, its AI assistant. The brand aims to position itself as an innovative solution for businesses looking to upgrade their workflows with secure AI technology. This positions the brand as being at the forefront of technology and AI integration. The brand values performance and secure AI integration, while also ignoring any competitor behavior. # Product The product being advertised is Google Workspace with Gemini, an AI-integrated suite of tools designed to enhance business productivity and creativity. The ad showcases Gemini's ability to provide AI assistance within Gmail, Drive, and other Google Workspace applications. This integration is meant to boost creativity, improve performance, and provide secure AI for work. By integrating Gemini, Google addresses the need for advanced technological solutions that offer both security and enhanced productivity, making Google Workspace more appealing to users seeking to streamline their business operations. # Visual style The ad features a clean and minimalist aesthetic with a white background and crisp, modern typography. It maintains a consistent pace with smooth transitions and clear text overlays. The overall feel is polished and professional. # Hooks Spoken: Female 1: Upgrade your business tools with Google Workspace. Text overlay: Google Workspace / with 💎 Gemini / Upgrade your / business tools Visual: 00:01–00:02: The Gemini logo is surrounded by app icons, including Google Docs, Gmail, Google Drive, Google Chat, Google Meet, Google Sheets, Google Calendar, and Google Slides. The camera slowly zooms out. / 00:02–00:03: The screen shows the text 'Upgrade your business tools' with 'your' highlighted in yellow. The background is white. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing to upgrade business tools by offering Google Workspace with Gemini as a solution. The ad explicitly states, 'Upgrade your business tools with Google Workspace'. # Value propositions - Google Workspace with Gemini provides secure AI for boosted creativity and improved performance, positioning the product as a valuable upgrade for business tools. # Benefits - Boost creativity - Boost performance - AI upgrade # Features - AI assistance built in - Secure AI # Call to action Get started # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, conveying product features and benefits. # Storyline - 00:00–00:01 The ad opens by introducing Google Workspace with Gemini. - 00:01–00:03 It transitions to text stating the intention to upgrade business tools with Google Workspace, which clarifies that the brand's intention is to encourage viewers to upgrade their business tools to Google Workspace. - 00:03–00:07 The ad highlights Gemini integration with apps, such as Gmail and Drive, emphasizing AI assistance. - 00:07–00:12 The brand says that users will boost creativity and performance, and that they will gain secure AI for work, implying this will be their outcome if they buy their Google Workspace product. - 00:12–00:14 The ad concludes by reiterating Google Workspace with Gemini as an AI upgrade, which intends to encourage viewers to try the product.

# Ad summary This ad showcases Loop earplugs in various everyday scenarios, such as work, commuting, and sleep. It positions Loop earplugs as a versatile accessory that helps users manage noise and focus in different environments. The ad highlights the variety of Loop products available and shows users how to purchase their own bundle. # Brand positioning Loop is presented as a brand offering stylish and functional earplugs designed to seamlessly integrate into various lifestyles. The brand offers multiple product lines, each tailored to specific needs such as focus, noise reduction, and sleep, and are available in several colors. Loop aligns with a lifestyle that values productivity, wellness, and adaptability. The brand disregards the notion that earplugs are only for specific situations, such as concerts or construction work, and instead promotes them as an everyday accessory. The brand is positioned as both functional and aesthetic, providing practical solutions while maintaining a trendy image. # Product Loop earplugs are presented as versatile accessories designed to help users manage noise in various situations. There are three main lines of earplugs shown in the ad: Loop Quiet, Loop Switch, and Loop Dream. Loop Quiet is for locking in without losing focus, ideal for work environments. Loop Switch is for morning commutes in crowded spaces, providing adjustable noise reduction. Loop Dream is designed to help users recover from late nights and achieve a well-rested sleep. The earplugs come in a variety of colors and are sold in small carrying cases. A USP is that they can be bundled to save money when buying more than one. The ad encourages viewers to try Loop earplugs to enhance focus, manage noise sensitivity, and improve sleep quality. # Visual style The ad has a UGC feel with casual, everyday settings. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of polished commercial and UGC. The visual motif includes showing different Loop earplugs for different scenarios and uses. The pacing is quick, with cuts timed to the music. # Hooks Spoken: 00:00-00:03 The only accessory that goes with everything Text overlay: 00:00-00:03 The only accessory that goes with everything Visual: 00:00–00:02 The camera pans up to reveal a white jewelry rack with multiple pairs of Loop earplugs hanging on the top tiers and an assortment of gold jewelry displayed on the bottom tier. The background shows a beige granite countertop, a white sink, and a sliver of a mirror. The lighting is bright and diffused. # Funnel stage Consideration # Pain points Difficulty focusing or relaxing due to noise in various environments. This is signaled by showing the different Loop products for different types of noise and environments. # Value propositions - Versatile earplugs designed for everyday use - Manage noise and improve focus in different environments - Save money when buying multiple products - Stylish accessory that seamlessly integrates into various lifestyles # Benefits - Noise reduction - Improved focus - Better sleep - Versatile for different situations - Stylish design # Features - Loop Quiet: lock in without losing focus - Loop Switch: for morning commutes in crowded spaces - Loop Dream: recover from late nights, well-rested # Call to action Tap the link below! # Social proof - None used. # Point of view - Customer 100% – All scenarios show or imply how a user in a particular setting would benefit from Loop earplugs. # Storyline - 00:00–00:03 The ad opens with a display of Loop earplugs arranged alongside jewelry, presenting them as fashionable accessories, and creating intrigue for the viewer. - 00:03–00:06 00:03–00:06 The ad cuts to a woman working at a desk with a laptop, wearing Loop Quiet earplugs. The message is that Loop earplugs can help users to maintain focus and lock in at the office. - 00:06–00:09 00:06–00:09 Next, the ad transitions to a man standing in a parking lot wearing Loop Switch earplugs. This scene indicates that Loop earplugs are ideal for noisy commutes and crowded public spaces. - 00:09–00:13 00:09–00:13 The ad shows a woman in a bedroom wearing Loop Dream earplugs and an eye mask, lying in bed smiling. This suggests that Loop earplugs promote rest and recovery after late nights. - 00:13–00:16 00:13–00:16 The ad displays a phone screen and several different Loop earplugs, encouraging viewers to purchase Loop earplugs and save when buying more than one. The ad ends with a CTA to tap the link below.

# Ad summary This ad demonstrates how Revolut can allow a user to manage their savings, expenses, and investments from one app. The user can invest in local companies or ETFs with as little as one euro. It ends with a call to action to download the Revolut app and join more than six million clients in Spain. # Brand positioning Revolut is presented as a modern fintech solution that simplifies personal finance by consolidating banking and investment activities into a single, user-friendly mobile app. The brand emphasizes accessibility and convenience, offering a platform where users can manage their savings, expenses, and investments with ease. Revolut aims to democratize investing by allowing users to start with as little as one euro, making it an attractive option for beginners. It follows the norms of other fintech companies by offering a sleek digital interface and promoting financial inclusivity, but differentiates itself by integrating a broad range of financial services, from traditional banking to investment opportunities, all within one app. The brand positioning is both functional (simplifying financial management) and emotional (empowering users to take control of their financial futures). # Product Revolut is presented as a mobile app that allows users to manage their savings, expenses, and investments in one place. It is for anyone who wants an easy way to manage finances, including beginner investors. The app offers features like investing in local companies (such as Inditex and Iberdrola) and ETFs, with the ability to start investing with as little as one euro. The ad highlights the app's USP of consolidating multiple financial activities into a single platform, making it easier for users to manage their money. Use occasions shown include casual use on a couch or at a table. The ad addresses the purchase barrier of high initial investment costs by emphasizing the low entry point of one euro. It also addresses the risk of investment by stating, "como cualquier inversión, tu capital está en riesgo" (as with any investment, your capital is at risk). # Visual style The ad features a casual and personal visual style, resembling user-generated content. The editing includes quick cuts and simple transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial, combining natural lighting and everyday settings with clear visuals of the app interface. The ad maintains a consistent pace throughout. # Hooks Spoken: 00:00–00:02 Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo. Text overlay: 00:02–00:02 Publi, no es un consejo de inversión. Capital en riesgo. Sus inversiones pueden generar beneficios o pérdidas. Los rendimientos pueden verse afectados por las fluctuaciones de las divisas. El rendimiento del pasado no es garantía de resultados futuros. Imágenes de la aplicación con fines ilustrativos. Más información en la descripción. Visual: 00:00–00:02 The shot features a man in his late 20s sitting in a black chair. He has medium-dark skin and dark, curly hair. He is wearing a black sweater and white pants. He is holding a black iPhone and appears to be talking to the camera in selfie mode. Behind him is a wooden cabinet, a white wall, and a framed painting of sailboats. # Funnel stage Consideration # Pain points The ad addresses the difficulty and complexity of managing savings, expenses, and investments across different platforms. It shows the influencer dealing with the difficulty of managing all these aspects of finance separately: “Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo.” (If someone told me years ago that I would be investing from my phone, I wouldn't believe it) # Value propositions - Manages savings, expenses, and investments in one app - Invest in local companies - Invest in ETFs - Start with one euro # Benefits - Tener mis ahorros, los gastos y las inversiones en una misma app me ha ido súper bien. - podía invertir en empresas locales - ETF - así diversificas. # Features - Savings - Expenses - Inversiones - Puedes empezar con un solo euro # Call to action descarga Revolut # Social proof - "Únete a más de seis millones de clientes en España" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing his experience using the app. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man sitting in a chair, holding his phone and saying that if someone told him years ago that he would be investing from his phone, he wouldn't believe it. This opens the ad from the perspective of a brand user who is talking about his past doubts. The tone is conversational and sets up the premise of how technology has made investing more accessible. - 00:03–00:08 00:03–00:08 The man, now on a sofa, says he has been using Revolut for some time. As he says this, the Revolut app appears above the phone as a transparent graphic. He continues by saying that having his savings, expenses, and investments in one app has been great. This part of the story builds on the previous point by introducing Revolut as the solution. The tone is casual, reflecting a real user sharing his positive experiences. - 00:09–00:13 00:09–00:13 The man says he realized he could invest in local companies like Inditex or Iberdrola. This emphasizes specific investment opportunities available through Revolut. The visuals change to a shot of him standing in a different part of his home, creating a sense of variety and authenticity. - 00:13–00:16 00:13–00:16 The man says he has started investigating some companies that catch his attention. He appears relaxed and casual. This beat suggests that Revolut simplifies the process of researching and selecting investments. - 00:16–00:20 00:16–00:20 The man talks about ETFs. He says, "Basically son un pack con varias empresas. Y así diversificas" (basically, they are a pack with several companies, and this is how you diversify). This segment uses screen recordings of the app to show the interface and the various options available. The message is that the app can help diversify a portfolio. - 00:20–00:24 00:20–00:24 The man explains that you can start with just one euro. The focus shifts to the accessibility of investing, highlighting how Revolut lowers the barrier to entry. The tone is encouraging and aims to appeal to beginners. - 00:24–00:27 00:24–00:27 The man says, "Como cualquier inversion, tu capital está en riesgo" (as with any investment, your capital is at risk). This provides a disclaimer about the risks involved in investing, presented as a responsible advisory from the brand through the spokesperson. - 00:27–00:32 00:27–00:32 The man asks the viewer to download Revolut and join over six million clients in Spain. The ad concludes with a direct call to action. This final message aims to convert viewers into users by highlighting the app's popularity and ease of use.

# Ad summary A man interviews people in downtown Fort Worth to see if they want to make quick cash. He has them download the Solitaire Cash app and shows them how they can win real money. # Brand positioning Solitaire Cash is presented as a legitimate way to earn real money by playing a game on your phone. The brand is positioned as an opportunity to monetize your skills and time, suggesting that if you're good at something, you should get paid for it. The brand aligns with a lifestyle of convenience and accessibility, allowing users to earn money from anywhere. The brand pushes against the norm of playing games purely for entertainment, instead offering a functional benefit of financial gain. The brand aims to occupy the space in the consumer's mind as a fun and easy way to make money. # Product Solitaire Cash is a mobile game that allows users to win real money by playing solitaire. The game is for anyone who enjoys playing solitaire and wants to earn money while doing so. The game is presented as a way to make quick cash in just a few minutes. The USP is that it offers real money winnings based on skill. The ad addresses the purchase barrier of skepticism by showing a real person winning money and expressing surprise at how easy it is. The ad tells the viewer that this product is worth trying because it offers a fun and easy way to earn real money. # Visual style The ad has a UGC feel with a handheld camera and natural lighting. The editing is simple with quick cuts between shots. The production quality is decent, but not overly polished, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad. # Hooks Spoken: Male 1: I'm here in downtown Fort Worth to ask people if they want to make quick cash in just a few minutes. Text overlay: I'm here in downtown / Fort Worth to ask people / if they want to make quick cash / in just a few minutes Visual: 00:00–00:03: A man with a bald head and a long beard stands in a downtown area. He is wearing a light blue button-down shirt and holding a microphone. Behind him are tall buildings, trees, and a brick building. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to make extra money quickly and easily. # Value propositions - Make quick cash in just a few minutes - If you're good at something, why do it for free? # Benefits - Make quick cash - Easy to play - Fun and engaging # Features - Mobile game - Solitaire - Real money winnings # Call to action Download now and start winning today # Social proof - Female 1 (Customer): "You just won 21 bucks." - Female 1 (Customer): "No way." # Point of view - Brand 80% – The brand POV is communicated through the host of the video. - Customer 20% – The customer POV is communicated through the woman who plays the game and wins money. # Storyline - 00:00–00:03 A man with a beard stands in downtown Fort Worth and introduces the premise of the video. - 00:03–00:07 The man approaches a woman and asks if she wants to make some quick cash. - 00:07–00:10 The man instructs the woman to download a game on her phone. - 00:10–00:14 The ad shows gameplay of Solitaire Cash. - 00:14–00:22 The woman expresses surprise and excitement after winning $21. - 00:22–00:26 The man encourages viewers to download the app and start winning today. - 00:26–00:29 The Solitaire Cash logo is displayed.

# Ad summary This ad promotes Webflow as a performance enhancer for CMOs. It highlights the platform's capabilities in website design, hosting, and marketing tools, emphasizing its ability to drive growth and improve marketing performance. # Brand positioning Webflow is presented as a comprehensive platform for website design, hosting, and marketing, positioning itself as a key tool for CMOs looking to enhance their marketing performance. The brand emphasizes its ability to drive growth and improve marketing outcomes through its integrated suite of tools. Webflow aims to occupy the space of a versatile, all-in-one solution for digital marketing needs, aligning with a functional approach by focusing on performance and efficiency. It pushes against the traditional model of using separate tools for design, hosting, and marketing by offering a unified platform. # Product Webflow is presented as a comprehensive platform designed to enhance the performance of CMOs by providing tools for website design, hosting, and marketing. The platform offers features such as website building, hosting services, and marketing tools, all integrated into one system. It is designed for marketing professionals, particularly CMOs, who need a versatile solution to manage their digital presence and drive growth. The ad highlights Webflow's ability to improve marketing performance and streamline website management. The platform addresses the pain points of using multiple disparate tools by offering a unified solution that simplifies website design, hosting, and marketing efforts. # Visual style The ad has a clean and professional aesthetic with a minimalist design. The editing style is simple, with static shots and clear text overlays. The production quality is polished, reflecting a professional commercial feel. The pacing is moderate, with cuts timed to emphasize key points. # Hooks Text overlay: 00:00–00:05 The CMO'S / 00:00–00:05 performance / 00:00–00:05 enhancer / 00:00–00:05 Learn more Visual: 00:00–00:01: The screen displays the Webflow logo at the top left and the word "Webflow" in bold black text on a white background. Below, the text "The CMO's performance enhancer" appears in bold black text. A blue "Learn more" button is at the bottom. / 00:01–00:05: A cursor appears and highlights the words "performance" in blue, emphasizing the platform's capabilities. The background remains white, and the Webflow logo and "Learn more" button stay visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of CMOs needing to enhance their marketing performance. The ad highlights the need for a tool that can improve marketing outcomes. # Value propositions - Webflow is a comprehensive platform that combines website design, hosting, and marketing tools to enhance the performance of CMOs. # Benefits - Enhances marketing performance - Drives growth - Streamlines website management # Features - Website design tools - Hosting services - Marketing tools # Call to action Learn more # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Webflow, showcasing its features and benefits. # Storyline - 00:00–00:01 The ad opens with the Webflow logo and the text "The CMO's performance enhancer" appearing on screen. - 00:01–00:05 A cursor interacts with the text, highlighting different words to emphasize the platform's capabilities.

# Ad summary This ad showcases BURGA phone cases as a stylish and durable alternative to generic, low-quality phone cases. The ad compares BURGA cases favorably against typical issues such as cracking, yellowing, and fading, emphasizing their premium materials, made-to-order manufacturing, and unique designs. # Brand positioning BURGA is presented as a premium phone case brand that prioritizes both durability and design. The brand sets itself apart from cheaper alternatives by focusing on quality materials, made-to-order production, and individual quality checks. BURGA aims to occupy a space in the consumer's mind as a provider of stylish yet long-lasting phone cases. The brand aligns with values of personalization, quality, and European craftsmanship. BURGA pushes against the norm of disposable, low-quality phone cases. The brand positioning is both functional (durability) and emotional (style and personalization). # Product BURGA offers premium, made-to-order phone cases designed to be both durable and stylish. These cases are explicitly presented as an alternative to cheap, easily damaged phone cases commonly found on platforms like Amazon. The featured cases are made from premium materials and undergo individual quality checks. BURGA offers over 500 designs crafted by a European team, catering to users who value both aesthetics and longevity. The cases are presented as resisting scratches and fading, and are capable of maintaining their appearance and appeal over time. By emphasizing the quality of materials and unique designs, the ad suggests that BURGA phone cases are a worthwhile investment for users who seek a lasting and visually appealing phone case. # Visual style The ad features a blend of polished commercial shots and more raw, UGC-style visuals to emphasize authenticity. The editing style includes quick cuts, especially during the comparison of low-quality cases. The production quality varies, with some shots appearing professionally lit and others having a more natural, casual feel. The pacing is fast during the comparison sections and slows down when showcasing the BURGA cases. The visual motifs include close-ups of the phone cases to highlight their details and design. Many of the cuts are synced to changes in the voiceover. # Hooks Spoken: I've had this case for six months and people still think it's brand new. Text overlay: I've had this case for six months and people still think it's brand new Visual: 00:00–00:01: A close-up shot from directly above shows a silver platter on a dark wooden surface. A black phone case with a cherry design sits on the platter. A fair-skinned hand with colorful nail art smears butter on the phone case with a silver butter knife. A small silver bowl filled with black caviar sits to the upper left of the phone case and a pat of butter rests on a silver dish to the upper right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of phone cases that quickly degrade, crack, yellow, and lack personality, leading to frequent replacements. # Value propositions - BURGA phone cases offer a long-lasting and stylish alternative to cheap, easily damaged cases, thanks to their premium materials and made-to-order production. - The durable design of BURGA cases ensures that they maintain their aesthetic appeal and continue to garner compliments, even after months of use. # Benefits - Looks brand new after six months - No scratches - No fading - Gets compliments # Features - Made to order - Premium materials - Quality checked individually - Over 500 designs - European team # Call to action Go to BURGA.com before the good ones sell out. # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer sharing her positive experience with the product. - Brand 20% – The brand's official voice is used to convey product details and unique selling points. # Storyline - 00:00–00:01 The ad opens with a close-up of a hand spreading butter across a phone case. - 00:01–00:03 The speaker states that she has had the case for six months and it still looks brand new, contrasting with other phone cases. - 00:03–00:08 The ad cuts to a series of quick shots showing a blue phone case being damaged by a lighter, cut with scissors, and then a pink phone case with cracked edges and discoloration, all meant to represent wear and tear on competitor cases. - 00:08–00:11 The ad shows screenshots of Amazon search results, highlighting 'ugly' and 'weird' phone case designs with the text overlay 'Zero personality'. - 00:11–00:15 The ad contrasts the competitor cases by presenting a BURGA phone case with a floral design, showing that after six months, it has no scratches or fading and gets compliments. - 00:15–00:20 The ad displays another BURGA case with a cheetah design and explains that it's not cheap because it's made to order from premium materials and quality checked individually. - 00:20–00:23 The ad displays the BURGA website on a phone screen, highlighting that there are over 500 designs, all from a European team. - 00:23–00:26 The ad displays a white screen with the words 'Go to BURGA.COM' and 'BURGA.COM Shop now' with a fire emoji, advising the audience to shop before the good ones sell out.

# Ad summary This ad showcases how Canva can be used to design a room's layout. The creator asks Canva to generate images based on a specific color and then incorporates those items into the room's design. Canva's features such as background remover, drag and place, and editing within layers, are highlighted. # Brand positioning Canva is presented as an intuitive design tool that empowers anyone to plan and visualize their creative projects, particularly in home decor. The brand aims to occupy a space that is accessible and easy to use for creative planning. It promotes a functional and creative approach, pushing against the idea that interior design requires complex software. Canva is presented as a tool that breaks down barriers to design, offering a user-friendly experience that simplifies the design process for both professionals and amateurs alike. # Product Canva is showcased as a versatile online design and visual communication tool. It provides users with an array of resources and features, including the ability to generate images, upload mockups, and create collages. Canva enables users to plan and visualize a room makeover, starting from the initial concept to the final execution. Highlighted features include the background remover, drag-and-place functionality, and layer editing. It is intended for anyone looking to make a room design or layout and helps overcome purchase barriers by demonstrating its simplicity and effectiveness in planning and executing design projects. # Visual style The ad uses a hybrid of polished commercial and UGC elements to create a bright, inviting feel. The editing style includes quick cuts and static shots to keep the pacing engaging, with transitions timed to the audio. The production quality is polished, blending UGC elements with a commercial style to convey a sense of authenticity and professionalism. This supports the tone by making it feel both personal and credible. # Hooks Spoken: 00:00–00:05 Today I am using Canva to help plan out my chaotic teal room makeover because duh. Text overlay: 00:00–00:03 Canva / 00:00–00:03 Making the hottest room ever with CANVA / 00:00–00:05 today I am using Canva to help plan out my chaotic teal room makeover because duh Visual: 00:00–00:02 A front-facing shot of a teal room. There is a white rug, two white chairs with an ottoman, a desk with a computer, and a window with teal and pink curtains. Light comes in from the window and shines on the floor. There are teal walls. The camera pans up slightly to show more of the wall and a ceiling fan with decorations on it. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling to visualize a room design before starting the project. # Value propositions - Visual planning: Canva helps create visual plans for room makeovers. - Image generation: Canva can generate images for design elements. - User experience: Canva's features (background remover, drag and place, and layer editing) make design easy and fun. # Benefits - Can be used for creating visual plans - Can be used to visualize the actual room - Can generate images of specific design elements # Features - Generate images - Upload mockups - Create collages - Background remover - Drag-and-place functionality - Layer editing # Call to action Click the link in my bio. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer. - Brand 0% – None used - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the video, stating that they are using Canva to plan out their chaotic teal room makeover. This conveys that Canva is being used to plan a design project. - 00:05–00:09 00:05–00:09 The creator shows a Canva collage that includes a list of items and photos with a monochromatic theme. This conveys that Canva can be used for creating visual plans. - 00:09–00:16 00:09–00:16 The creator talks to the camera and says Canva makes planning a room easy. This demonstrates how Canva's ease of use makes designing a room makeover manageable. - 00:16–00:22 00:16–00:22 The creator says they started by uploading a mock up of the room and then shows the room they are designing. This conveys that Canva can be used to visualize the actual room. - 00:22–00:29 00:22–00:29 The creator references they have white chairs, asks Canva to generate images of teal chairs, and then adds them to the moodboard. This implies that Canva can generate images of specific design elements. - 00:30–00:35 00:30–00:35 The creator mentions a boring blank wall, and asks Canva to generate a heart shape. Canva is used to generate an image of a cartoon heart, which is then physically added to the wall. This conveys how you can hire someone to make your design come to life. - 00:35–00:42 00:35–00:42 The creator says making a collage as they design the room is fun and is obsessed with Canva's background remover tool, then shows them using the tool to remove the background of swans. The creator's tone is enthusiastic and supportive, promoting how using Canva makes the design process fun. - 00:42–00:50 00:42–00:50 The creator calls Canva's editing withing layers great and mentions that placing elements is their favorite part. This emphasizes the positive user experience of the Canva platform. - 00:50–00:55 00:50–00:55 The creator encourages viewers to try out Canva's background remover tool or click the link in their bio. This calls for the viewer to try the product.

# Ad summary This ad for Charlotte Tilbury features an influencer demonstrating how to use the Charlotte Tilbury app to find your perfect lipstick shade. She navigates the shade finder tool within the app and then shows herself trying on different shades on camera, stating how much she loves each shade. # Brand positioning Charlotte Tilbury is presented as a high-end beauty brand offering innovative solutions for makeup selection, specifically lipstick. The brand aims to occupy a space where technology meets beauty, providing accessible and personalized experiences. It aligns with a lifestyle of glamour and confidence, pushing against the traditional norms of guessing your shade in-store. The brand positioning is functional by offering a convenient way to find your perfect lipstick shade and emotional by aligning with a lifestyle of glamour and confidence. # Product The Charlotte Tilbury lipstick shade finder is a tool within the Charlotte Tilbury app that allows users to virtually try on different lipstick shades to find their perfect match. The product is for anyone seeking an effortless and personalized approach to lipstick shopping. Users can determine undertones, favorite lipstick shades, and finishes to find a lipstick that complements their skin tone. The lipstick shade finder addresses the purchase barrier of uncertainty, as users can easily find the perfect shade, saving time and money on potentially unflattering purchases. The ad highlights the convenience of finding the perfect lipstick shade and the confidence boost of wearing a shade that perfectly complements your skin tone. The ad showcases that the shades are 'spot on.' # Visual style The ad has a polished, high-end commercial aesthetic, with a focus on clear visuals and smooth transitions. The editing style consists of quick cuts to maintain a fast pace and hold the viewer's attention. The production quality is high, with professional lighting and makeup. The pacing is relatively consistent at around 150 BPM, creating a sense of urgency and excitement. The cuts are timed to align with voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:04: The Charlotte Tilbury lipstick shade finder, lets you try on the shades live on your face. Text overlay: 00:00–00:02: TRY LIPSTICKS ON INSTANTLY! / 00:00–00:03: The Charlotte Tilbury lipstick shade finder / 00:02–00:04: lets you try on the shades / 00:03–00:04: live on your face. Visual: 00:00–00:02: A close-up shot of a smartphone screen, framed vertically, displaying the Charlotte Tilbury app interface. The screen is filled with questions regarding undertones, preferred lipstick shades, and finishes. The background is a blurred, gradient pink. A woman with long, wavy brown hair, fair skin, and dark eyes appears on the right edge of the frame wearing a black top. Her expression is neutral as she looks off-screen. / 00:02–00:04: The phone screen displays potential lipstick results from the shade finder. The background remains a blurred gradient pink. The same woman is visible on the right edge, looking off-screen with a neutral expression. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty in finding the perfect lipstick shade is the central pain point. The app helps you find a shade that 'compliments my skin tone perfectly.' # Value propositions - Conveniently find your perfect lipstick shade from home. - Achieve a look that complements your skin tone perfectly by using the lipstick shade finder. # Benefits - The app allows you to 'try on the shades live on your face' - Find a lipstick shade that complements your skin tone # Features - Lipstick shade finder within the Charlotte Tilbury app - Allows you to virtually try on shades - App helps you find a shade that compliments your skin tone # Call to action Download the Charlotte Tilbury app and find your shade. # Social proof - "It compliments my skin tone perfectly." # Point of view - Customer 100% – The entire ad is communicated from the perspective of an influencer using the app and recommending it to viewers. # Storyline - 00:00–00:02 The ad begins with a phone screen displaying the Charlotte Tilbury app and the lipstick shade finder. - 00:00–00:02 The phone screen shows a series of questions about undertones and favorite shades and finishes, meant to demonstrate the simplicity of using the shade finder. - 00:02–00:04 Next, the screen shows potential lipstick results, which the influencer says allow you to 'try on the shades live on your face.' This continues the narrative by showing the result of using the app and how easy it is to use. - 00:04–00:08 The influencer is then shown on camera with different shades on, verbally expressing how much she loves them. - 00:08–00:10 The influencer then states that the featured shade complements her skin tone perfectly. This continues the narrative by highlighting the quality of results. - 00:10–00:15 The ad concludes with the influencer applying the lipstick and directing viewers to download the app and find their shade, stating 'I swear it's spot on.' This is from the influencer's POV and encourages the viewer to take the next step.

# Ad summary A dog owner shares that her dog was diagnosed with a yeast skin infection, so her vet recommended Dog is Human multivitamin, which contains gut-healing and skin-soothing ingredients that are backed by science. After a few weeks, her dog's yeast is completely gone. She shares that topical and prescription medications only provided a temporary solution, but Dog is Human multivitamin has been more effective because it treats the root cause. # Brand positioning Dog is Human aims to occupy the pet supplement space by offering multivitamins for dogs that are human-grade and contain gut-healing and skin-soothing ingredients. The brand seems to be following the market trend of humanizing pets, and they’re tapping into the emotional connection pet owners have with their pets by offering human-grade supplements backed by science. # Product Dog is Human Multivitamin is a human-grade multivitamin supplement for dogs. The product comes in a black jar. It contains ingredients to help soothe the skin and heal the gut. It is packed with probiotics, omega-3s, and other essential vitamins. According to the ad, it is more effective than other treatments because it addresses the root cause of skin issues like yeast and itchiness. # Visual style This ad has a UGC feel due to the unpolished look of the camera work. The editing consists of quick cuts between the shots. The pacing is quick. Most product actions or statements are synced to the music. # Hooks Spoken: Female 1: A yeast skin infection, ever heard of it? Text overlay: a yeast skin infection / ever heard of it? Visual: 00:00–00:02: A hand spreads apart the fur on a dog's head to show the inside of the ear. The dog has gray and white fur. The inside of the ear is red and looks inflamed. # Funnel stage Consideration # Pain points Dogs can get itchy skin and ear infections as a result of a yeast infection. # Value propositions - Dog is Human Multivitamin is a human-grade multivitamin that is packed with gut-healing and skin-soothing ingredients that are backed by science. - The vitamins treat the root cause of the infections unlike topical treatments and prescriptions. # Benefits - Treats itchy skin - Treats yeast infections - Treats skin and ear infections # Features - Human grade - Packed with gut healing and skin soothing ingredients - Backed by science # Call to action try it risk free for 30 days # Social proof - "My vet also said that the best solution was adding daily probiotics, omega-3s, and other essential vitamins into her diet and recommended the Dog is Human Multivitamin," – Female 1 (Customer) - "Within just a few weeks her yeast is completely gone," – Female 1 (Customer) # Point of view - Customer 100% – All of the spoken content and visuals are presented from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The ad opens with a close-up of the inside of a dog's ear that has a yeast infection, and the narrator asks if the viewer has ever heard of such a thing. This is intended to stop the scroll of pet owners who are familiar with this issue, or others who are curious. - 00:02–00:06 The narrator introduces that her dog was diagnosed with a yeast infection when she took him in for chronic itching. This is intended to establish the problem that is being addressed in the ad. - 00:07–00:15 The narrator shares that her vet explained to her that itchy skin and ear infections are the result of a gut that has become overrun with bad bacteria, or yeast. This is intended to provide context and establish the relationship between gut health and skin issues. - 00:18–00:28 The narrator says that her vet recommended adding daily probiotics, omega-3s, and essential vitamins into her diet and recommended Dog is Human Multivitamin. This transitions into the solution that the narrator used to treat her dog. - 00:28–00:34 The narrator highlights that the Dog is Human Multivitamin is human-grade and packed with gut-healing and skin-soothing ingredients backed by science. This reinforces the benefits of this product. It's also designed to build confidence with the 'backed by science' claim. - 00:34–00:37 The narrator concludes that within a few weeks, her dog's yeast is completely gone. This serves as a testimonial and result from using the product. - 00:37–00:45 The narrator explains that when she was treating this with topicals and prescriptions, it would just keep coming back because she wasn't actually treating the root cause, like she is now. This reinforces the idea that this product is superior because it addresses the root cause of the issue and delivers a long-term solution.

# Ad summary A mom of three partners with Everlywell to monitor her health so she can be here for her family for as long as possible. # Brand positioning Everlywell is presented as a modern healthcare company that provides at-home health tests and virtual care visits. The brand aims to occupy the space of accessible and proactive health management, empowering individuals to take control of their well-being from the comfort of their homes. The brand aligns with values of convenience, transparency, and personalized care, positioning itself as a solution for busy individuals who want to prioritize their health but may face time or logistical constraints. The brand offers a functional approach to healthcare by providing easy-to-use tests and virtual consultations with healthcare providers, ensuring that customers receive comprehensive care and support. # Product The featured product is the Everlywell 360 test, a comprehensive at-home health test that allows users to monitor various biomarkers and receive personalized insights into their health. The product is designed for individuals who want to prioritize their health and gain a better understanding of their body's needs. The Everlywell 360 test is presented as a convenient and accessible way to track key health metrics, enabling users to make informed decisions about their well-being. This includes having a call with a doctor to go over results and a plan of action. The test addresses the barrier of time and convenience by offering at-home sample collection and virtual consultations, making it easier for busy individuals to stay on top of their health. # Visual style The ad has a UGC feel, with a combination of outdoor and indoor shots. The editing style is a mix of quick cuts and static shots, creating a fast-paced rhythm. The production quality is hybrid, with elements of a polished commercial combined with the authenticity of user-generated content. The pacing is consistent, with cuts timed to the music and voiceover lines. The overall aesthetic is bright and clean, with natural lighting and a focus on showcasing the product and the woman's active lifestyle. # Hooks Spoken: The only time I ever really know what's going on with my body is when I'm pregnant and let's face it, I really should know what's going on in there all the time to make sure I'm here for the long haul. Text overlay: The only time I ever really know what's going / on with my body is when I'm pregnant and let's / face it, I really should know what's going on in / there all the time to make sure I'm here for Visual: 00:00–00:03 A woman with long, dark hair and braids, wearing a black sweatshirt and black leggings, pushes a double stroller down the sidewalk. In the stroller, a baby sits facing forward. Behind the stroller, a child runs alongside the woman. The scene is set in a suburban neighborhood on a sunny day with blue skies and bare trees. / 00:03–00:05 The woman bends down to adjust the baby in the stroller, while the child stands next to her. The camera remains stationary, capturing the interaction between the woman and her children in the suburban setting. / 00:05–00:07 The woman pushes the stroller down the sidewalk from a first-person perspective. The baby in the stroller is visible, along with a drink in a cup holder. The suburban neighborhood provides the backdrop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of women not always knowing what's going on with their bodies. Quote: "The only time I ever really know what's going on with my body is when I'm pregnant and let's face it, I really should know what's going on in there all the time to make sure I'm here for the long haul." # Value propositions - The Everlywell 360 test offers a convenient and accessible way to track key health metrics from the comfort of your home. It provides personalized insights into your body's needs, enabling you to make informed decisions about your well-being, with comprehensive care and support from healthcare professionals. # Benefits - Convenient - Accessible - Gain a better understanding of your body's needs - Make informed decisions about your well-being - Comprehensive care and support # Features - Everlywell 360 test - At-home sample collection - Virtual consultations - Track key health metrics - Personalized Insights - Doctor will review results and give you a plan of action # Call to action Head to everlywell.com to check out their 360 test for yourself. # Point of view - Customer 100% – The ad is told from the POV of a busy mom and customer of Everlywell who is prioritizing her health and sharing the process with the audience. # Storyline - 00:00–00:06 The ad begins with a woman walking with a stroller and her kids. The woman is talking about how she only knows what's going on with her body when she's pregnant. This sets up the problem that women do not always know what is happening with their bodies. - 00:06–00:12 The woman says that she has partnered with Everlywell 360 because she wants to prioritize her health now that she has three kids to keep up with. This serves as an introduction to the product being advertised and why the woman chose to partner with the brand. - 00:12–00:13 The ad shows the woman prioritizing her health with a blood draw. This shows the convenience of Everlywell 360 test. - 00:13–00:19 The woman highlights that the blood draw was so fast and she got her results back quickly. She shows her results on the Everlywell app and explains that everything looks great. This serves as a demonstration of the product, highlighting that the tests give quick results and provide insight into what is going on in her body. This reassures the customer. - 00:19–00:24 The woman sees the few areas that have room for improvement and says that she is going to hop on a call with one of the doctors to go over her results and to have a plan of action. This highlights that a doctor will review your results and give you a plan of action. This demonstrates the value of the results from Everlywell. - 00:24–00:37 The woman continues to explain how now that she has the test results, she is going to exercise and make a healthy smoothie. She explains that she is motivated to improve her biomarkers and owes it to her family to take care of her body. She highlights how the product motivates her to take care of her body. This shows how the Everlywell test can help people take action on their health. - 00:37–00:44 The woman says that she is thankful that she had this blood work done to steward this body well. She finishes the ad with a call to action to check out the 360 test for yourself at Everlywell.com. This serves as a summary of the product and next steps for the customer.

# Ad summary This ad uses a testimonial from a guest on the Liven podcast discussing the challenges of being a parent and promoting a 3-minute quiz that shows people that their brains aren't thinking too much, but rather running a pattern. # Brand positioning Liven is presented as a resource that provides solutions for people's everyday issues and problems. The brand uses podcasts and quizzes to help people understand their brains and thinking patterns. Liven positions itself as an unconventional solution that moves away from traditional ideas and provides a different approach to thinking. # Product Liven offers a free three-minute quiz that will show people that their brains aren't thinking too much, but rather running a pattern. This quiz appears to be for parents who are struggling and second-guessing every decision that they make and are overthinking how their decisions will impact their child's life. # Visual style The ad has a simple visual style, with basic cuts and static shots. The production quality is high. The pacing is slow and remains consistent throughout the ad. # Hooks Spoken: 00:00–00:05 I thought caring about every decision made me a good parent. Now it just feels like I'm afraid to make one. Text overlay: 00:00–00:05 I thought caring about every decision made me a good parent. / 00:02–00:05 Now it just feels like I'm afraid to make one. / 00:00–00:05 liven Visual: 00:00–00:05 A man with glasses and a microphone is centered in the frame and speaking. The background is dark and blurred. # Funnel stage Consideration # Pain points Feeling afraid to make decisions, because every decision might be the one that breaks your child # Value propositions - The featured quiz will show you your brain wasn't thinking too much, but rather running a pattern # Benefits - Stop second-guessing every small choice - Actually being present with him # Features - Three-minute quiz # Call to action Take a test # Social proof - “I thought caring about every decision made me a good parent. Now it just feels like I'm afraid to make one. And once I saw it, I stopped second-guessing every small choice — and started actually being present with him.” – Male 1 (Expert) # Point of view - Expert 100% – The ad features an expert giving a presentation on the problems that parents have in today's world. # Storyline - 00:00–00:05 The ad starts with a man speaking in front of an audience, discussing his experience with being a parent. - 00:05–00:12 He discusses how his experience with parenting has changed over time and how he now feels afraid to make decisions. - 00:12–00:24 The man explains that whenever his son asks him something simple, his brain runs a full committee meeting. This implies that the man is overthinking things. - 00:24–00:35 The man reveals that he reads articles and listens to podcasts and compares himself to other parents. - 00:35–00:43 He adds that the more he knows, the less certain he feels. - 00:43–00:50 The man states that he thought he needed better answers, but he discovered that it wasn't about the answers. - 00:50–01:03 He reveals that he found a three-minute quiz that showed him his brain wasn't thinking too much but rather running a pattern. - 01:03–01:10 The speaker states that once he saw it, he stopped second-guessing every small choice and started actually being present with his child. - 01:10–01:13 The ad ends with the Liven logo and a button to take the test.

# Ad summary This ad promotes a MasterClass course on AI leadership, featuring instructors Conor Grennan, Nichol Bradford, and Amy Webb. The ad emphasizes the importance of understanding AI in the modern workplace and positions the course as a way to become an indispensable AI-first leader. # Brand positioning MasterClass is presented as a platform for learning from industry experts and thought leaders. The brand aims to occupy a space in the consumer's mind as a provider of high-quality educational content, offering courses taught by recognized professionals in various fields. The brand aligns with values of self-improvement, continuous learning, and professional development. MasterClass positions itself as a premium educational resource, differentiating itself from more informal or generalized online learning platforms. The brand positioning is both functional (providing specific skills and knowledge) and emotional (offering a sense of accomplishment and career advancement). # Product The featured product is a MasterClass course focused on AI leadership, designed to help individuals understand and leverage artificial intelligence in their professional roles. The course is for professionals who want to stay relevant and become leaders in an AI-driven workplace. The course aims to provide a new way of thinking about AI, treating it as a digital companion. It helps users audit their jobs, identify tasks to automate, and determine which tasks require human expertise. The course addresses the fear of job displacement by empowering individuals to become indispensable in the age of AI. The course is presented as a way to gain control and agency in a rapidly changing technological landscape. # Visual style The ad has a polished, professional aesthetic with clean backgrounds and clear visuals. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the music and voiceover. The overall tone is serious and informative, aimed at a professional audience. # Hooks Spoken: 00:00–00:05 If you want to have a job in the next five years, these are the AI rules you need to know. Text overlay: 00:00–00:05 If you want to have a job in the next five years, these are the AI rules you need to know. Visual: 00:00–00:05 A medium shot of a man with short brown hair and a blue button-down shirt, standing in front of a desk with a computer monitor, printer, and other office supplies. The background is a blurred living room setting with a couch and artwork. The man is speaking directly to the camera with a serious expression. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fear of job displacement due to the rise of AI. "If you want to have a job in the next five years, these are the AI rules you need to know." # Value propositions - Learn from industry experts to stay ahead of the curve in the age of AI. - Gain practical skills to audit your job and identify opportunities for automation. - Empower yourself to become an indispensable AI-first leader. # Benefits - Stay relevant in the modern workplace - Become an AI-first leader - Gain control and agency - Make yourself indispensable - Career advancement # Features - AI leadership course - Taught by industry experts - New way of thinking about AI - Audit your own job - Identify tasks to automate - Determine which tasks require human expertise # Call to action SIGN UP NOW # Social proof - "I'm Conor Grennan, chief AI architect at NYU Stern School of Business." - "I'm Nichol Bradford. I've worked in emerging technologies for 20 years." - "I'm Amy Webb, CEO of Future Today Strategy Group and a professor of strategic foresight at the New York University Stern School of Business." - "I've wanted to do a class with MasterClass my whole life." – Nichol Bradford (Executive-in-Residence for AI & Human Intelligence at SHRM) # Point of view - Customer 5% – A customer expresses their desire to take a MasterClass. - Brand 20% – The brand uses text overlays to highlight key messages and calls to action. - Expert 75% – Experts provide insights and testimonials about the value of the course. # Storyline - 00:00–00:05 00:00–00:05 A man in a blue shirt directly addresses the camera, stating that if you want to have a job in the next five years, you need to know the AI rules. This is intended to grab the viewer's attention by highlighting the urgency and importance of understanding AI in the modern workplace. The perspective is from an expert, setting a tone of authority and knowledge. - 00:05–00:08 00:05–00:08 Text overlay appears: "BECOME THE LEADER AI CAN'T REPLACE." This reinforces the message of empowerment and career security. The perspective is from the brand, promoting the value of the course. - 00:08–00:10 00:08–00:10 A woman in a black blazer states that the class isn't about writing prompts. This is intended to clarify the course's focus on broader AI leadership skills rather than just basic AI usage. The perspective is from an expert, setting a tone of authority and knowledge. - 00:10–00:17 00:10–00:17 The man in the blue shirt returns, stating that you know your job better than anyone and that shifting your thinking about AI can make ten times the impact. This is intended to build confidence and highlight the potential benefits of the course. The perspective is from an expert, setting a tone of authority and knowledge. - 00:17–00:20 00:17–00:20 Text overlay appears: "COMMAND AI WITH CONFIDENCE." This reinforces the message of empowerment and career security. The perspective is from the brand, promoting the value of the course. - 00:20–00:23 00:20–00:23 The woman in the black blazer states that this is how you become an AI-first leader at work. This is intended to position the course as a pathway to career advancement. The perspective is from an expert, setting a tone of authority and knowledge. - 00:23–00:30 00:23–00:30 The man in the blue shirt states that you'll walk away with a new way of thinking about AI and start to treat it like a digital companion. This is intended to highlight the practical benefits of the course. The perspective is from an expert, setting a tone of authority and knowledge. - 00:30–00:31 00:30–00:31 Text overlay appears: "LEARN CRUCIAL AI SKILLS." This reinforces the message of empowerment and career security. The perspective is from the brand, promoting the value of the course. - 00:31–00:35 00:31–00:35 The woman in the black blazer states that you have more agency than you realize. This is intended to empower the viewer and address fears about AI taking over jobs. The perspective is from an expert, setting a tone of authority and knowledge. - 00:35–00:47 00:35–00:47 The man in the blue shirt states that you're going to audit your own job, break down your tasks, and get a sense of which ones to automate and which ones to lean into as humans. This is intended to highlight the practical benefits of the course. The perspective is from an expert, setting a tone of authority and knowledge. - 00:47–00:50 00:47–00:50 Text overlay appears: "PREPARE TO BE INVALUABLE." This reinforces the message of empowerment and career security. The perspective is from the brand, promoting the value of the course. - 00:50–00:55 00:50–00:55 The woman in the black blazer states that regardless of what happens with AI, you have figured out a way to make yourself indispensable. This is intended to reassure the viewer and highlight the long-term value of the course. The perspective is from an expert, setting a tone of authority and knowledge. - 00:55–01:14 00:55–01:14 The instructors are introduced: Conor Grennan, Nichol Bradford, and Amy Webb. This is intended to build credibility and highlight the expertise of the course instructors. The perspective is from the brand, promoting the value of the course. - 01:14–01:17 01:14–01:17 Text overlay appears: "SIGN UP NOW" followed by the MasterClass logo. This is intended to prompt the viewer to take action and sign up for the course. The perspective is from the brand, promoting the value of the course. - 01:17–01:21 01:17–01:21 Nichol Bradford states that she's wanted to do a class with MasterClass her whole life. This is intended to add a personal touch and build trust with the viewer. The perspective is from an expert, setting a tone of authority and knowledge.

# Ad summary This ad promotes the MyFitnessPal app, focusing on the premium 'meal scan' feature that simplifies calorie and macro tracking. A woman explains how the app allows her to stay within her calorie range, understand her food, and still enjoy what she eats by simply scanning her meals. # Brand positioning The MyFitnessPal brand is presented as an essential tool for weight management, offering a supportive and non-restrictive approach to nutrition tracking. The brand aims to occupy a space in the consumer's mind that simplifies the process of understanding one's diet and maintaining a healthy lifestyle without unnecessary complications. The brand pushes against the notion that weight loss is inherently complex by offering an alternative: smart tracking. Positioning is functional, highlighting ease of use and efficiency. # Product MyFitnessPal Premium app is featured for its "meal scan" feature, which allows users to scan meals for calorie and macro tracking, simplifying the process of weight management. The target audience is those seeking a convenient way to stay within their calorie range, understand their food, and still enjoy what they eat. The ad highlights the feature's ability to identify what’s on the plate and the calories in seconds. Key features mentioned include: the elimination of typing and math, no food restrictions and ease of tracking, making tracking effortless. This feature is presented as a premium feature. # Visual style The ad has a UGC aesthetic, shot in a bright, minimalist apartment setting. The editing is a hybrid, combining static shots of the woman with screen recordings of the app interface. The pacing is moderate, with cuts timed to highlight key features and benefits. The production quality is clean but casual, suggesting authenticity and accessibility. # Hooks Spoken: 00:00–00:05: Truth is, losing weight used to feel so complicated until I stopped guessing and I started tracking smarter. Text overlay: #AD / Tracking calories / Got easier Visual: 00:00–00:02: A medium shot shows a woman with long dark hair, wearing glasses and a black long-sleeved top, seated at a grey table. She pours milk from a white carton into a clear glass. To her left is a black tablet standing on the table and a small plant next to the table. The background features a grey couch with quilted cushions and four landscape paintings hanging on a white wall. / 00:02–00:05: The shot remains the same but the woman puts the milk carton down and gestures to the side with it. # Funnel stage Middle of funnel (Consideration) # Pain points Losing weight feels complicated. # Value propositions - Scan meals for calorie and macro tracking simplifies the process of weight management - Eliminates the need to guess the nutritional content. - Makes tracking effortless # Benefits - Stay between my calorie range - Understand my food - Still eat what I enjoy # Features - Meal scan feature identifies what’s on the plate and the calories in seconds # Call to action None used. # Social proof - “Truth is, losing weight used to feel so complicated until I stopped guessing and I started tracking smarter.” – Female 1 (Customer) - “This is how I use my Fitness Pal Premium app, and I literally scan every meal there.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman describing how she uses and benefits from the MyFitnessPal app. # Storyline - 00:00–00:05 00:00–00:05: A woman is seated at a table in front of a tablet and pours a glass of milk. She explains that losing weight used to feel complicated until she stopped guessing and started tracking smarter, conveying her shift from a complicated approach to a more streamlined and effective one. - 00:05–00:13 00:05–00:13: The ad transitions to a screen recording of the MyFitnessPal app interface, demonstrating how the user can literally scan every meal. This conveys the practical application of the app, which eliminates the need to guess the nutritional content. - 00:13–00:16 00:13–00:16: Returning to the woman at the table, she emphasizes the convenience of the app. This moment is from her perspective as she highlights no typing, no math, and no restricting foods. - 00:16–00:20 00:16–00:20: The ad cuts to a screen recording of the app that promotes that the meal scan feature is a premium feature and makes tracking effortless, offering a straightforward visual illustration of the tool. - 00:20–00:25 00:20–00:25: The woman holds up her fingers while counting three benefits: staying between her calorie range, understanding her food, and still eating what she enjoys. This moment emphasizes the ad’s key message from a customer’s POV. - 00:25–00:32 00:25–00:32: The woman reiterates the core message: using the app isn’t about dieting; it’s about understanding nutrition and being consistent. This POV provides a broader perspective on the app's value beyond mere weight loss, which broadens its appeal to potential users.

# Ad summary A dog owner shares her experiences with Open Farm dog food. She highlights how she had to bribe her picky dog to eat and how Open Farm has changed that, with the dog now enjoying her meals without added incentives. # Brand positioning Open Farm is presented as a provider of high-quality, ethically sourced dog food. The brand aims to occupy the space of a premium, health-conscious option, emphasizing real meat, humane raising practices, and sustainable sourcing. It aligns with a lifestyle of responsible pet ownership, prioritizing the dog's health and well-being. Open Farm differentiates itself from conventional dog food brands by pushing against the use of fillers, antibiotics, and low-quality ingredients, focusing instead on functional and emotional benefits by ensuring pets enjoy their meals and receive optimal nutrition through sustainable and ethical practices. # Product Open Farm dog food is advertised as a premium option made with high-quality, ethically sourced ingredients, focusing on real meat content, humane raising practices, and sustainability. The ad highlights the grain-free beef recipe, emphasizing that it contains more real meat than other brands and that it is humanely raised without antibiotics or fillers. The brand offers the product in a Wild Caught Salmon and Ancient Grains recipe and in a Grain-Free Beef recipe to provide alternative options for pets with different protein preferences or dietary needs. The ad addresses the pain point of picky eaters and promotes the kibble's superior taste and nutritional value. The auto-ship option allows for hassle-free delivery and a 5% discount. # Visual style The ad has a UGC feel with simple editing. The production quality is casual, with natural lighting and a home setting. The pacing is moderate, with cuts timed to the narrator's speech. # Hooks Spoken: 00:00–00:02 The bribe cycle I finally broke after two years. Text overlay: 00:00–00:02 The bribe cycle I finally broke Visual: 00:00–00:01 A brindle dog stands next to a bowl of dry kibble on a hardwood floor in a home setting. There is a table and chairs in the background and sunlight is shining through a window. / 00:01–00:02 Close-up of a person's hands adding cubes of yellow cheese to a bowl of dry kibble. The bowl is on a patterned surface, with toys and other objects blurred in the background. # Funnel stage Consideration # Pain points The pain point is having a dog that is picky with food, requiring the owner to add extra ingredients or even hand-feed the dog to ensure they eat. # Value propositions - Open Farm's high-quality ingredients and nutrient density address concerns about nutritional value and taste. - Auto Ship enables owners to save 5% and ensure that their dog food is always available. # Benefits - Dog chose her food over table scraps - Dog runs to her bowl - Better meat tastes better - Save 5% every time # Features - More real meat - Humanely raised - No antibiotics - No fillers - Wild Caught Salmon - High protein - Nutrient dense - Auto ship - Grain free beef # Call to action try Open Farm # Social proof - The first time my dog, Daisy, chose her food over waiting for table scraps, I was shocked – Woman 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a pet owner, who is also a customer of the brand, using a casual tone and personal anecdotes to convey their experience with the product. # Storyline - 00:00–00:02 The ad begins with the narrator highlighting the 'bribe cycle' she broke after two years with her dog. - 00:02–00:10 The narrator describes how she had to add cheese, warm up chicken, hand-feed, and felt guilty when her dog skipped meals. - 00:10–00:12 The narrator states that she stopped negotiating with her dog, a 25-pound dog, who had her completely trained. - 00:12–00:15 The narrator asks 'What changed?' and then introduces Open Farm dog food. - 00:15–00:21 The narrator shares that her dog, Daisy, chose her food over waiting for table scraps, and the narrator admits she was shocked. - 00:21–00:24 The narrator states that Open Farm kibble is packed with more real meat than anything she has tried. - 00:24–00:25 The narrator shares she feeds her dog the Grass-Fed Beef recipe. - 00:25–00:28 The narrator notes that the beef is humanely raised, contains no antibiotics, and no fillers. - 00:29–00:31 The narrator notes that Open Farm also offers a Wild Caught Salmon recipe. - 00:31–00:34 The narrator highlights that Open Farm is high in protein and nutrient-dense, and that the quality of the ingredients can be seen. - 00:35–00:37 The narrator states that the better meat just tastes better, so that's why she eats it. - 00:37–00:42 The narrator shares that her dog runs to her bowl before she can even finish scooping, and that she has gotten her power back. - 00:42–00:47 The narrator describes setting up Auto Ship and saving 5% on her order. - 00:47–00:52 The narrator states, 'If your dog has you trained too, try Open Farm'.

# Ad summary This ad shows how to use art prints and throw pillows from Society6 to easily transform your living space. A woman hangs art prints and places throw pillows on a sofa to create a coastal cowboy aesthetic. She highlights the solid frames, crisp prints, and soft, durable pillow material. # Brand positioning Society6 is presented as a company that allows customers to easily upgrade the look of their living space without a full makeover. The brand offers a variety of art prints and throw pillows to match different aesthetics, such as the coastal cowboy style shown in the ad. Society6 prioritizes quality in its products, highlighting the solid frames, crisp prints, and soft yet durable pillows. The brand positions itself as an easy way to give spaces personality. # Product The ad features art prints and throw pillows from Society6. The art prints come in solid frames and feature crisp designs, including images of cowboy hats, abstract art, and landscapes. The throw pillows are soft yet durable, adding texture and warmth to the space. All products match a specific aesthetic, which in this ad is "coastal cowboy". The ad highlights the ease of hanging the artwork and how the colors tie together. These products are for anyone who wants to give their space personality, and Society6 allows them to do so without a full makeover. # Visual style The ad has a polished commercial aesthetic with a natural light feel. The shots are stable, with occasional smooth transitions between scenes. The production quality is high, supporting the intended tone and audience. The pacing is consistent at around 22 cuts per minute. Cuts, text, and product actions are timed to the music and voiceover. # Hooks Spoken: 00:00–00:07 What I like the most is that I don't need to do a full makeover. Text overlay: 00:00–00:07 Just swapped some wall art & now my serotonin is through the roof. 🤩🦋✨ / 00:01–00:07 IS THAT I DON'T NEED / 00:02–00:07 TO DO A FULL MAKEOVER / 00:02–00:07 JUST A FEW EASY SWAPS / 00:03–00:07 AND NOW THE ROOM FEELS / 00:04–00:07 COASTAL / 00:05–00:07 COASTAL COWBOY COZY / 00:06–00:07 AND COMPLETELY ME Visual: 00:00–00:01 The camera faces a room with neutral wall paint, a taupe-colored love seat with 3 striped blue and white pillows, and a textured beige ottoman. On the wall behind the sofa are two pieces of art in white frames. A woman with wavy brown hair, a white tank top, and light wash jeans twirls in front of the sofa. / 00:01–00:03 The camera is tight on the wall art and the woman in the previous shot as she hangs the artwork on the wall behind the couch. / 00:03–00:07 The camera pulls back to show the full room with the new wall art prints on the wall and the couch with pillows on it. The woman is standing in front of the couch with her hands clasped. # Funnel stage Consideration # Pain points The central frustration addressed is the desire to upgrade a living space without undertaking a complete and overwhelming makeover. This is signaled when the creator says, "What I like the most is that I don't need to do a full makeover." # Value propositions - Quality: solid frames, crisp prints, soft yet durable pillows - Aesthetic: coastal cowboy vibe - Easy upgrade: no full makeover needed - Customization: allows customers to express personal style # Benefits - Easy to upgrade living space - No need for a full makeover - Gives space personality - Colors tie together - Pillows add texture and warmth # Features - Art prints - Throw pillows - Solid frames - Crisp prints - Soft yet durable pillows # Call to action None used. # Point of view - Customer 100% – All content is delivered by a creator describing her own experience upgrading her living space. # Storyline - 00:00–00:07 00:00–00:07 The creator presents a newly decorated living room with wall art and throw pillows. - 00:07–00:11 00:07–00:11 The creator steps away from the sofa and says that she's been wanting to upgrade the space, and Society6 made it easy, conveying the intention to explain the product. - 00:11–00:13 00:11–00:13 The ad switches to a screen recording to show the Society6 website and the products the creator purchased, showing a selection of art prints and throw pillows. - 00:13–00:17 00:13–00:17 The creator hangs wall art prints, reinforcing the brand's ease and that the aesthetic is relaxed beach tones with a touch of western charm. - 00:17–00:24 00:17–00:24 The creator opens a box, holds up framed prints and throw pillows, and talks about the quality. - 00:24–00:32 00:24–00:32 The creator hangs the artwork, and places the pillows on the couch, saying she loves how the colors tie together and the artwork gives the space personality.

# Ad summary This ad for Stripe highlights that Stripe offers more ways to make payments, which in turn allows businesses to generate more revenue. The ad shows an interface mockup with multiple options to toggle on and off for different payment types. # Brand positioning Stripe is presented as a modern, solutions-oriented brand that enables businesses to increase their revenue through flexible payment options. The brand is positioned as a facilitator of growth and accessibility for businesses by offering multiple payment methods. The brand prioritizes functional benefits like revenue generation and convenience. # Product Stripe is a payment processing platform that allows businesses to accept various payment methods to increase revenue. The ad specifically highlights options like credit/debit cards, bank transfers, Link, and mobile applications. The product addresses the potential barrier of limited payment options by offering a wider range of choices for customers. # Visual style The ad has a clean, minimalist aesthetic with a focus on UI elements and clear text. The editing style is simple, with static shots and minimal transitions. The production quality is polished and professional, suggesting a tech-focused brand. The pacing is slow and steady, emphasizing clarity and information delivery. The audio-visual sync focuses on highlighting the text elements and the action of toggling switches in the UI mockup. # Hooks Text overlay: 00:00–00:07 stripe / 00:00–00:07 Plus de moyens de paiement Visual: 00:00–00:01 The shot is brightly lit and focused on a white screen displaying the Stripe logo in black at the top left corner. Below the logo, the text "Plus de moyens de paiement" is displayed in a larger font. Below this text is a mockup of a UI element with rounded corners, containing four payment options: "Carte de crédit ou de débit" (Credit or debit card), "Virement bancaire" (Bank transfer), "Link," and "Application mobile" (Mobile application). Each option has a toggle switch to the left and an icon next to the text. / 00:01–00:02 The toggle next to "Carte de crédit ou de débit" is switched on, turning blue and highlighting the text and icon in blue as well. / 00:02–00:03 The toggle next to "Virement bancaire" is switched on, turning blue and highlighting the text and icon in blue as well. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be losing potential revenue due to limited payment options available to customers. # Value propositions - By offering more ways to pay, Stripe helps businesses increase their revenue. # Benefits - Plus de moyens de paiement (More ways to pay) - Plus de revenus (More revenue) # Features - Carte de crédit ou de débit (Credit or debit card) - Virement bancaire (Bank transfer) - Link - Application mobile (Mobile application) # Call to action Lancez-vous dès aujourd'hui → (Get started today →) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from Stripe's perspective, showcasing the platform's features and benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad displays Stripe's logo and the statement, "Plus de moyens de paiement. Plus de revenus" which translates to "More ways to pay. More revenue." It shows a list of payment options including credit/debit cards, bank transfers, Link, and mobile applications that can be toggled on/off. Finally, the ad shows a prompt: "Lancez-vous dès aujourd'hui," or "Get started today."

# Ad summary This ad promotes Superads, an AI tool that helps users analyze paid social campaigns, uncover trends, and make decisions that increase ROI. The ad features a woman who describes how Superads has transformed her ad reporting, allowing her to create interactive dashboards and beautiful reports for her clients. She highlights the tool's ability to review hook themes, video styles, and drop-off points, ultimately saving her time and enabling her to focus on creative strategy. The ad concludes with a call to action to sign up for free at Superads.ai. # Brand positioning Superads is presented as an innovative AI tool designed to revolutionize ad reporting and creative analysis. The brand aims to occupy the space of a performance-driven solution for marketers and agencies seeking to optimize their paid social campaigns. It aligns with values of efficiency, data-driven decision-making, and client satisfaction. Superads pushes against the norms of manual, time-consuming ad analysis by offering interactive dashboards and automated reporting. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising time savings and enhanced creative strategy. # Product Superads is an AI-powered tool designed to analyze paid social campaigns and provide actionable insights. It allows users to create interactive dashboards to review what's working in their ads, including hook themes, video styles, and audience drop-off points. The tool enables the creation of shareable reports for clients, making it easy to communicate performance metrics. Superads saves users hours of time by automating ad data analysis, allowing them to focus on creative strategy. The tool is presented as essential for anyone running ads, offering a free sign-up at Superads.ai. # Visual style The ad has a hybrid visual style, blending a UGC feel with polished commercial elements. The initial shots of the laptop screen and dashboard have a casual, handheld quality, while the later shots of the woman speaking directly to the camera are more polished. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The pacing is consistent throughout the ad, with cuts timed to emphasize key points in the voiceover. The overall aesthetic is clean and modern, reflecting the brand's focus on efficiency and innovation. # Hooks Spoken: 00:00–00:02 This is what my ad reporting used to look like, Text overlay: 00:00–00:02 How to transform your ad reporting / 00:00–00:02 this is what my ad reporting used to look like (Caption box) Visual: 00:00–00:02 A close-up shot of a laptop screen displaying ad reporting data. The screen shows various metrics, including "Hook Ratio," "Hold Ratio," and "Website purchases." The data is presented in a table format with percentages. The background is a blurred view of a desk with a few items on it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of spending too much time analyzing ad data manually. "It saves me hours of time in analyzing my ad data." # Value propositions - Transform your ad reporting with interactive dashboards and shareable reports. - Save hours of time and focus on creative strategy with AI-powered ad data analysis. # Benefits - Saves hours of time in analyzing ad data - Enables focus on creative strategy - Easy to review what's working - Beautiful reports to send to clients # Features - Interactive dashboards - Shareable reports - Analysis of hook themes - Analysis of video styles - Analysis of audience drop-off points # Call to action Go to Superads.ai to sign up for free # Social proof - "It saves me hours of time in analyzing my ad data, so I can focus more on creative strategy." – Female 1 (Customer) - "If you run ads, this is one tool you really can't live without." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a user of Superads, sharing their experience and the benefits they've gained. # Storyline - 00:00–00:02 The ad opens with a view of a computer screen displaying ad reporting data. - 00:00–00:02 The speaker states, "This is what my ad reporting used to look like." - 00:02–00:04 The screen transitions to show a more visually appealing and organized dashboard. - 00:02–00:04 The speaker continues, "And this is what it looks like now," highlighting the transformation. - 00:04–00:05 The ad introduces the product: "This is Superads." - 00:05–00:10 The speaker explains that Superads "lets you create these interactive dashboards that make it really easy to review what's working." - 00:10–00:15 The ad shows the process of publishing a report and copying the link. - 00:11–00:15 The speaker adds, "And you can also create these beautiful reports that you can send to your clients." - 00:15–00:26 The ad shows a closer view of the dashboard, highlighting various metrics and analysis options. - 00:15–00:26 The speaker explains, "I use it to review things like which hook themes are working, which style of video is working best, and even for analyzing things like where people are dropping off in videos." - 00:26–00:31 The speaker transitions to a direct address, emphasizing the time-saving benefits of Superads. - 00:26–00:31 The speaker states, "It saves me hours of time in analyzing my ad data, so I can focus more on creative strategy." - 00:31–00:37 The speaker concludes with a strong endorsement and call to action. - 00:31–00:37 The speaker says, "If you run ads, this is one tool you really can't live without. Just go to Superads.ai to sign up for free."

# Ad summary This ad promotes Thrive Market, highlighting its ability to provide healthier alternatives to common junk foods and grocery staples. The ad showcases the convenience of ordering through the app and having items delivered directly to your door, emphasizing savings and ease of making healthier choices. # Brand positioning Thrive Market is presented as a purveyor of healthy and wholesome alternatives to everyday grocery items, positioning itself as a solution for consumers seeking to make healthier choices without sacrificing convenience or taste. The brand aligns with a lifestyle focused on wellness and conscious consumption, pushing against the norms of readily available processed foods. Thrive Market aims to occupy the space of a trusted provider of better-for-you options, emphasizing both functional benefits (healthier ingredients) and emotional appeal (satisfying cravings without guilt). The brand offers a variety of products, from snacks and pantry staples to personal care items, all curated to meet higher standards of quality and nutrition. # Product Thrive Market offers a curated selection of healthy alternatives to conventional grocery items, delivered directly to your door. The products range from snacks like chips and popcorn to pantry staples like pasta and bone broth. These alternatives are presented as "wholesome dupes of all your favorites," implying they mimic the taste and satisfaction of familiar foods but with healthier ingredients and formulations. The ad highlights savings of up to 30% off, addressing the purchase barrier of healthy foods often being more expensive. The products are for anyone looking to make healthier choices easier and more convenient, with a focus on providing options that don't compromise on taste or enjoyment. # Visual style The ad has a bright, clean, and polished aesthetic, resembling a UGC-style commercial. The editing style features quick cuts and smooth transitions, maintaining a fast pace. The production quality is high-end, with clear visuals and professional-looking text overlays. The visual motifs include product comparisons, unpacking scenes, and app screen recordings. The pacing is consistent, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:02: Tired of eating the same old junk? 🤢 Visual: 00:00–00:02: A close-up, overhead shot shows a variety of junk food items (Gushers, Goldfish, Skittles, Chips Ahoy, Cheetos, etc.) arranged on a white kitchen counter. A woman's hands are visible as she moves the items around. The lighting is bright and even. The camera is stationary. / 00:02–00:02: A medium shot shows a Thrive Market box being placed on a white kitchen counter with dark gray cabinets. The box is green with white botanical designs and the Thrive Market logo. The woman is wearing a gray tank top and sweatpants. The camera pans slightly to follow the box. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being "Tired of eating the same old junk?" This signals a frustration with unhealthy food choices and a desire for better alternatives. # Value propositions - Healthier alternatives to your favorite foods, making it easier to eat well. - Convenient ordering and delivery, saving time and effort. - Affordable pricing with savings up to 30% off, making healthy eating more accessible. # Benefits - Healthier choices - Convenience - Savings up to 30% off - Easy ordering - Delivery to your door # Features - Wholesome dupes of all your favorites - Savings up to 30% off - Order anywhere, anytime - Delivered right to your door - Join now for just $5/month # Call to action Join now for just $5/month # Point of view - Customer 90% – The ad is primarily told from the perspective of a customer showcasing the products and their experience. - Brand 10% – The brand's perspective is communicated through text overlays and product displays. # Storyline - 00:00–00:02 00:00–00:02: A woman is shown surrounded by various junk food items on a kitchen counter. The text overlay asks, "Tired of eating the same old junk?" This sets up the problem the ad aims to solve: the desire for healthier snack options. The perspective is from someone frustrated with unhealthy food choices, conveyed through the visual of the junk food and the questioning text. - 00:02–00:02 00:02–00:02: The woman places a Thrive Market box on the counter. The text overlay says, "We've got you!" This introduces Thrive Market as the solution to the problem of unhealthy snacking. The perspective shifts to the brand offering a solution, conveyed through the brand's packaging and reassuring text. - 00:02–00:04 00:02–00:04: A split screen shows a comparison between conventional grocery items (Cheerios, Diet Coke, etc.) marked with a red X and Thrive Market alternatives marked with a green checkmark. The text overlay states, "Thrive Market helps make healthier choices easier." This visually demonstrates the brand's value proposition of providing healthier options. The perspective is from the brand highlighting the benefits of its products. - 00:04–00:07 00:04–00:07: The woman unpacks a Thrive Market box, revealing various healthy food items. The text overlay says, "With a ton of wholesome dupes of all your favorites and savings up to 30% off it's a no brainer!" This emphasizes the variety and affordability of Thrive Market's offerings. The perspective is from a satisfied customer showcasing the products, conveyed through the unpacking action and enthusiastic tone. - 00:07–00:10 00:07–00:10: A screen recording shows the Thrive Market app with various products and discounts highlighted. The text overlay says, "Queue your favorites. Peep those savings." This demonstrates the ease of finding and saving on healthy products through the app. The perspective is from a user navigating the app, conveyed through the screen recording and encouraging text. - 00:10–00:12 00:10–00:12: A hand scrolls through the Thrive Market app on a phone. The text overlay says, "Order anywhere, anytime." This highlights the convenience of ordering through the app. The perspective is from a user interacting with the app, conveyed through the hand scrolling and straightforward text. - 00:12–00:17 00:12–00:17: A Thrive Market box is shown on a doorstep, and a woman picks it up and brings it inside. The text overlay says, "And get it all delivered right to your door! Who knew healthy eating could be so easy? We did. Now you do too. 😉" This emphasizes the convenience of delivery and reinforces the ease of healthy eating with Thrive Market. The perspective is from the brand encouraging the viewer to experience the convenience, conveyed through the delivery visual and playful tone. - 00:17–00:20 00:17–00:20: A screen displays the Thrive Market logo and the text, "Join now for just $5/month." This provides a clear call to action and highlights the affordability of a Thrive Market membership. The perspective is from the brand directly addressing the viewer with a clear offer.