How Canva Advertises on Meta

# Ad summary This ad showcases how Canva can be used to design a room's layout. The creator asks Canva to generate images based on a specific color and then incorporates those items into the room's design. Canva's features such as background remover, drag and place, and editing within layers, are highlighted. # Brand positioning Canva is presented as an intuitive design tool that empowers anyone to plan and visualize their creative projects, particularly in home decor. The brand aims to occupy a space that is accessible and easy to use for creative planning. It promotes a functional and creative approach, pushing against the idea that interior design requires complex software. Canva is presented as a tool that breaks down barriers to design, offering a user-friendly experience that simplifies the design process for both professionals and amateurs alike. # Product Canva is showcased as a versatile online design and visual communication tool. It provides users with an array of resources and features, including the ability to generate images, upload mockups, and create collages. Canva enables users to plan and visualize a room makeover, starting from the initial concept to the final execution. Highlighted features include the background remover, drag-and-place functionality, and layer editing. It is intended for anyone looking to make a room design or layout and helps overcome purchase barriers by demonstrating its simplicity and effectiveness in planning and executing design projects. # Visual style The ad uses a hybrid of polished commercial and UGC elements to create a bright, inviting feel. The editing style includes quick cuts and static shots to keep the pacing engaging, with transitions timed to the audio. The production quality is polished, blending UGC elements with a commercial style to convey a sense of authenticity and professionalism. This supports the tone by making it feel both personal and credible. # Hooks Spoken: 00:00–00:05 Today I am using Canva to help plan out my chaotic teal room makeover because duh. Text overlay: 00:00–00:03 Canva / 00:00–00:03 Making the hottest room ever with CANVA / 00:00–00:05 today I am using Canva to help plan out my chaotic teal room makeover because duh Visual: 00:00–00:02 A front-facing shot of a teal room. There is a white rug, two white chairs with an ottoman, a desk with a computer, and a window with teal and pink curtains. Light comes in from the window and shines on the floor. There are teal walls. The camera pans up slightly to show more of the wall and a ceiling fan with decorations on it. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling to visualize a room design before starting the project. # Value propositions - Visual planning: Canva helps create visual plans for room makeovers. - Image generation: Canva can generate images for design elements. - User experience: Canva's features (background remover, drag and place, and layer editing) make design easy and fun. # Benefits - Can be used for creating visual plans - Can be used to visualize the actual room - Can generate images of specific design elements # Features - Generate images - Upload mockups - Create collages - Background remover - Drag-and-place functionality - Layer editing # Call to action Click the link in my bio. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer. - Brand 0% – None used - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the video, stating that they are using Canva to plan out their chaotic teal room makeover. This conveys that Canva is being used to plan a design project. - 00:05–00:09 00:05–00:09 The creator shows a Canva collage that includes a list of items and photos with a monochromatic theme. This conveys that Canva can be used for creating visual plans. - 00:09–00:16 00:09–00:16 The creator talks to the camera and says Canva makes planning a room easy. This demonstrates how Canva's ease of use makes designing a room makeover manageable. - 00:16–00:22 00:16–00:22 The creator says they started by uploading a mock up of the room and then shows the room they are designing. This conveys that Canva can be used to visualize the actual room. - 00:22–00:29 00:22–00:29 The creator references they have white chairs, asks Canva to generate images of teal chairs, and then adds them to the moodboard. This implies that Canva can generate images of specific design elements. - 00:30–00:35 00:30–00:35 The creator mentions a boring blank wall, and asks Canva to generate a heart shape. Canva is used to generate an image of a cartoon heart, which is then physically added to the wall. This conveys how you can hire someone to make your design come to life. - 00:35–00:42 00:35–00:42 The creator says making a collage as they design the room is fun and is obsessed with Canva's background remover tool, then shows them using the tool to remove the background of swans. The creator's tone is enthusiastic and supportive, promoting how using Canva makes the design process fun. - 00:42–00:50 00:42–00:50 The creator calls Canva's editing withing layers great and mentions that placing elements is their favorite part. This emphasizes the positive user experience of the Canva platform. - 00:50–00:55 00:50–00:55 The creator encourages viewers to try out Canva's background remover tool or click the link in their bio. This calls for the viewer to try the product.

# Ad summary In a podcast-style advertisement, a man and a woman discuss a new Canva feature called Magic Layers. The man uses the Magic Layers feature to separate components within an image into separate layers. The woman is impressed, recounting a time when this new feature would have been extremely helpful. # Brand positioning Canva is presented as an innovative, accessible design platform that empowers users to easily manipulate and edit images with advanced features like Magic Layers, which simplifies complex tasks. The ad aims to position Canva as a solution for common design challenges, particularly for users who may not have access to original design files or the time to recreate them from scratch. By showcasing a real-world problem and a quick, easy solution, Canva is framed as a practical and efficient tool for overcoming obstacles. # Product The featured product is Magic Layers within the Canva design platform, a feature that allows users to take any flattened image file, like a JPEG, and automatically separate its individual components—such as the background, logo, text, and individual design elements—into distinct, editable layers. This functionality addresses the common problem of needing to make changes to a design when only the final, flattened image file is available. It works by allowing a user to drag and drop an image into Canva, then select the Magic Layers tool to automatically dissect the image into its constituent parts. This enables the user to modify, replace, or reposition individual elements without having to recreate the entire design from scratch. The key benefit of Magic Layers is the time and effort it saves, transforming what could be hours of work into a task that takes just minutes. # Visual style The ad has a relaxed, podcast-like aesthetic with a clean and modern feel. It uses static shots and smooth transitions to maintain a consistent flow. The video alternates between shots of the two individuals and screen recordings of the Canva platform. The background is a solid purple color, and the lighting is soft and diffused, creating a professional yet approachable look. The editing is precise and unobtrusive, focusing on clarity and ease of understanding. The pacing is steady, with cuts timed to match the rhythm of the conversation, which adds a natural, conversational dynamic to the ad. The overall production quality is polished, reflecting a hybrid of commercial and UGC styles, designed to appeal to a tech-savvy audience looking for practical design solutions. # Hooks Spoken: Okay, wait, so you edited the actual image like the flat files that the client sent over? Text overlay: CONVERT JPEG INTO LAYERS WITH CANVA Visual: 00:00–00:03 A woman with long blonde hair is seated in front of a microphone. She is wearing a white jumpsuit and has a necklace. Behind her is a purple backdrop. She looks to her right and speaks. / 00:01–00:03 The camera pans to a screen recording of the Canva platform. A yellow advertisement for Citrus Blast soda is shown. A purple rectangle is on the screen, focusing on the various elements of the image. # Funnel stage Middle of funnel (Consideration) # Pain points The client sent a JPEG file instead of the original editable files: "So you edited the actual image, like the flat files that the client sent over?" # Value propositions - Canva's Magic Layers feature can edit JPEG files that are sent over from a client and allows you to separate the background, logo, and text. # Benefits - The Magic Layers feature separates the background, logo, and text. - The Magic Layers feature allows you to edit JPEG files that are sent over from a client. # Features - Magic Layers feature within Canva # Call to action Go check it out. # Social proof - The woman shares a story about a client who wanted her to change the files, but she did not have access to it. The man explains that with Canva's Magic Layers, it would have only taken her 10 minutes to fix. - The man explains that the client thought he went back to the designer after he used Canva to edit the files. # Point of view - Customer 50% – The ad includes real Canva users who are sharing a problem they faced and a tool that solved their problem. - Brand 50% – The brand voice explains how the Magic Layers feature works within Canva. # Storyline - 00:00–00:03 A woman begins speaking about the time she had to edit an image like flat files. - 00:03–00:05 The man chimes in with how the image was just a JPEG. - 00:05–00:08 The woman asks the man how it was done, and he responds with Magic Layers on Canva. - 00:08–00:09 The man then explains how to use the feature by dragging and dropping an image. - 00:14–00:18 The woman is shocked and replies that it's insane. She then explains how she experienced a similar situation with a client the other day. - 00:19–00:23 The woman explains that the client wanted her to change the files, but she had no access to them. - 00:23–00:28 The man says now you do, talking about the Magic Layers feature, and explains how it would have only taken 10 minutes. The woman then asks if she told them, referring to the client, and the man responds with no. - 00:29–00:31 The woman finishes by saying Magic Layers on Canva and saying to check it out.

# Ad summary This ad demonstrates the features of Canva AI, using a man who acts as the brand's spokesperson to highlight the new capabilities. # Brand positioning Canva is presented as an innovative and user-friendly design platform accessible to all skill levels. The brand strives to occupy the space of design empowerment, enabling users to easily create professional-quality graphics. It pushes against the norms of complex design software by promoting simplicity and ease of use, positioning itself as a tool that aligns with a creative and modern lifestyle. It focuses on the functional aspects of its AI features like generating images, graphics, videos, and 3D assets. # Product Canva AI is a suite of AI-powered tools within the Canva design platform that allows users to generate and customize designs with ease. The tools can be used for creating posters, graphics, images, videos, and 3D assets by simply describing an idea. Features include generating designs that are fully customizable by each element, AI assistant for design suggestions, Magic Layers to separate image layers, and the ability to copy and apply art styles to other elements. Canva AI is for anyone needing design solutions, from professionals to beginners. The ad emphasizes how users can create custom content and simplify their design process using AI. # Visual style The ad has a polished, professional visual style, using screen recordings of the Canva interface combined with direct address from a brand representative. The editing style includes quick cuts to demonstrate various AI features, and the pacing is consistent. The audio-visual sync is maintained by timing voiceover lines with on-screen actions and text. # Hooks Spoken: 00:00–00:04 Canva [quietly] rolling out different AI features that you should definitely check out. Text overlay: 00:00–00:00 quietly / 00:01–00:01 out / 00:02–00:02 features / 00:03–00:03 definitely Visual: 00:00–00:04 The shot features a medium close-up of a white man, approximately 30 years old, with curly brown hair and a beard. He is centered in the frame, wearing a black t-shirt. The background is a dimly lit room with a blurred bookshelf and wall. In the foreground, a black microphone and a yellow computer keyboard are visible on a wooden desk. The lighting is focused on the man's face, creating a professional yet casual tone. The camera remains static, focusing on his upper body and facial expressions. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex design processes and the need for professional graphics to be easily accessible. # Value propositions - AI-powered design makes professional-quality graphics accessible to everyone. - The AI assistant helps streamline the design process. - The ability to separate and customize image layers offers greater control over design. - Quickly apply art styles to ensure a consistent and polished look. - Generate custom images, graphics, videos, and 3D assets all within Canva. - Describe your ideas and generate designs # Benefits - Easy design creation - Full customization - AI-powered assistance - Streamlined image editing - Consistent art style - Versatile content generation # Features - AI-powered design generation - Customizable design elements - AI assistant for design suggestions - Magic Layers for image separation - One-click art style application - Custom image, graphic, video, and 3D asset generation # Call to action Check out Canva AI to get started today. # Social proof - None used. # Point of view - Brand 100% – The ad is presented by the brand's spokesperson promoting and demonstrating Canva AI's features. # Storyline - 00:00–00:04 00:00–00:04 A man sits in front of a microphone, speaking directly to the camera. The intention is to introduce the topic of Canva's new AI features that users should explore. The perspective is from the brand. - 00:04–00:12 00:04–00:12 A screen recording of the Canva website is shown as the man explains how users can describe their ideas to generate fully customizable designs and use the AI assistant for design suggestions. This highlights the ease and flexibility that the new AI feature offers. - 00:12–00:17 00:12–00:17 The ad continues with the screen recording showcasing the 'Magic Layers' feature, enabling users to separate and adjust layers. This functionality addresses the need for customization in designs. - 00:17–00:21 00:17–00:21 The man highlights the functionality of copying and applying art styles to other elements in one click. This furthers the argument that the new AI features allow for easy use and customization. - 00:21–00:28 00:21–00:28 The ad transitions to displaying the ability to generate custom images, graphics, videos, and 3D assets. The intent is to showcase the range of design elements one is able to utilize through Canva's AI feature. - 00:28–00:31 00:28–00:31 The man concludes the ad by urging viewers to 'check out Canva AI'. The intention is to drive viewers to try the new AI features and become users.

# Ad summary This ad demonstrates Canva's Magic Layers feature which allows users to separate a flat image into layers, so elements can be moved and adjusted. The ad shows how, instead of re-prompting an AI generator to get the exact image you want, you can use Magic Layers to get the job done. # Brand positioning Canva is presented as a user-friendly design platform that empowers creators to bring their ideas to life efficiently. The brand champions simplicity and flexibility, offering tools that eliminate the need for complex re-prompting processes. Canva positions itself as a creative solution that values user control and ease of use, differentiating itself from the often unpredictable results of AI image generation. The focus on 'tweak and tinker' suggests a hands-on, iterative approach to design, appealing to users who want a personalized creative experience. # Product Canva's Magic Layers is an AI-powered feature that allows users to dissect a flat image into individual, editable layers. This functionality is for anyone who wants a fast, efficient way to get the image they want, without having to re-prompt an AI generator multiple times. The tool allows users to separate each element of the photo into its own layer, and move them around, scale them, and adjust to their liking. The ad suggests that Magic Layers removes the frustration of dealing with AI image generators that often fail to deliver the desired results, providing a user-friendly alternative to achieve creative visions. # Visual style The ad features a hybrid aesthetic, blending a polished, corporate feel with user-generated content (UGC) elements. The editing rhythm is moderate, with a mix of static shots and quick cuts to demonstrate the product's features. The production quality appears professional, suggesting a brand that values both creativity and technical expertise. The ad maintains a consistent pace, with cuts timed to coincide with voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: Female 1: So, the elephant in the room is that everyone loves AI but it never generates client ready images. Text overlay: Everyone loves AI but never get it right Visual: 00:00–00:04: A woman with long blonde hair and glasses sits in front of her laptop at a dark brown desk. She wears a striped top and is seated in what appears to be an office space with some framed art in the background. There is a sticker that says, "You look good" on the laptop. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points AI never generates client-ready images # Value propositions - Instead of re-prompting 30 times, you can just tweak and tinker until you've brought your idea to life # Benefits - Instead of re-prompting 30 times, you can just tweak and tinker until you've brought your idea to life. # Features - Magic layers - Lets you take a flat image - Lets you separate each of the elements into their own layers # Call to action Try Canva's magic layers today. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer or user, who speaks directly to the camera in a casual tone, demoing the product. # Storyline - 00:00–00:04 A woman sits in front of her laptop, addressing the 'elephant in the room' that everyone loves AI but it never generates client-ready images. - 00:04–00:08 The speaker introduces Magic Layers as a solution for taking flat images and separating elements into their own layers. - 00:08–00:13 She demonstrates how the tool allows the user to scale down the sofa and move the elephant wherever they want. - 00:13–00:17 The woman says that with Magic Layers, you can change the room, showing a bizarre room with a psychedelic background. - 00:17–00:21 The speaker claims that now, instead of re-prompting 30 times, you can 'tweak and tinker' until your idea has come to life. - 00:21–00:24 The ad concludes with a CTA to try Canva's Magic Layers.

# Ad summary This ad demonstrates how to use Canva and Simplebooklet to create an interactive trifold brochure. # Brand positioning Simplebooklet is presented as a tool that enhances Canva designs by making them interactive. The brand is positioned as a user-friendly solution for converting simple brochures into engaging digital experiences. The ad promotes the brand's ability to transform static designs into interactive formats, offering a functional benefit for users looking to elevate their digital content. The brand aligns with a modern, tech-savvy lifestyle, pushing against the norms of static, non-interactive brochures. # Product Simplebooklet is a platform that converts Canva designs into interactive trifold brochures. It allows users to upload their Canva designs and transform them into engaging digital booklets with features like page flips and interactive elements. The product is for anyone who wants to make their brochures more dynamic and accessible online. The ad highlights the ease of use, showing how to quickly convert a simple brochure into an interactive format. It addresses the barrier of static content by offering a solution that adds interactivity and visual appeal. The ad emphasizes the value of transforming existing designs into something more engaging and modern. # Visual style The ad has a polished, commercial aesthetic with a focus on screen recordings and clear text overlays. The editing style includes quick cuts to highlight different steps in the process. The production quality is high, with a clean and professional look. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:19–00:22: Let me show how to convert your simple brochure to an interactive Trifold Brochure. Mind blowing! Text overlay: 00:19–00:22: Let me show how to convert your simple brochure (Comment bubble) / 00:20–00:22: To an interactive Trifold Brochure. Mind blowing! (Comment bubble) Visual: 00:18–00:21: The Canva interface displays a trifold brochure design with the text "Health Care Service" and "Your Life is Precious For Us." The screen recording shows how to convert a simple brochure into an interactive trifold brochure. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the limitation of static, non-interactive brochures that fail to engage audiences effectively. "Let me show how to convert your simple brochure to an interactive Trifold Brochure. Mind blowing!" # Value propositions - Easy conversion of simple brochures to interactive trifold brochures using Canva and Simplebooklet - Ability to use pre-made templates or transform existing designs - Enhanced engagement and accessibility of digital brochures # Benefits - Transform existing designs into brochures - Create brochures from scratch - Convert simple brochures into interactive formats - Make brochures more dynamic and accessible online # Features - Magic Switch feature in Canva - Pre-made templates in Canva - Simplebooklet integration with Canva - Interactive trifold brochure conversion # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating how to use Canva and Simplebooklet. # Storyline - 00:00–00:04 The ad opens with a view of a laptop screen displaying a trifold brochure design, showcasing the end result of using Canva and Simplebooklet. - 00:04–00:08 The ad transitions to a screen recording of the Canva interface, where the user searches for "Trifold brochure" to find templates or create one from scratch. - 00:09–00:16 The ad shows how to use the Magic Switch feature in Canva to transform an existing design into a brochure format. - 00:16–00:18 The ad highlights the option to use pre-made templates in Canva for creating a trifold brochure. - 00:19–00:21 The ad transitions to show how to convert a simple brochure into an interactive trifold brochure using Simplebooklet. - 00:22–00:27 The ad demonstrates how to share the design and look for Simplebooklet within the Canva interface. - 00:27–00:35 The ad shows how to open the design in Simplebooklet and create a free account if needed. - 00:35–00:41 The ad demonstrates how to convert the file into a Simplebooklet, selecting the trifold option. - 00:41–00:47 The ad shows the final result of the interactive trifold brochure. - 00:48–00:53 The ad shows how to try another effect on Simplebooklet.

# Ad summary In this ad, one man complains to his brother that his AI image generator is not working. His brother recommends Canva's new magic layers, which automatically separates everything in an image to individual pieces, so you can move, swap, recolor, or adjust them. The first man then thanks his brother for the help. # Brand positioning Canva is presented as a user-friendly design tool that allows users to easily edit images, regardless of their design experience. The brand is positioned as a solution for those struggling with AI image generators, offering a seamless and efficient way to adjust images and customize designs. The brand aligns with values of simplicity and empowerment, pushing against the notion that image editing requires complex software or expertise. Canva occupies a space in the consumer's mind as a user-friendly and accessible design platform for everyone. # Product Canva's Magic Layers is a design tool that automatically separates elements within an uploaded image into individual, editable layers. The product is designed for individuals who struggle with editing AI-generated images or those seeking to customize designs without the complexity of traditional design software. Users can easily move, swap, recolor, and adjust each layer, providing flexibility in customization. With Canva's Magic Layers, users can effortlessly edit any image to their liking, making it a user-friendly solution for anyone seeking creative control. # Visual style The ad features a hybrid of UGC and polished commercial elements. The video is shot in an informal setting with dynamic camera movement, giving it a relatable, casual feel. Quick cuts and transitions sync with spoken lines, contributing to a fast-paced, informative rhythm. The production quality balances the authenticity of UGC with clear visuals of the Canva platform, creating a tone that is both trustworthy and engaging. # Hooks Spoken: 00:02–00:04: Why the heck this AI is not working right? Text overlay: 00:02–00:04 is not / 00:02–00:05 right?! Visual: 00:00–00:01 The man sits in a chair, typing on his laptop. He is wearing glasses and a hat. There is a white couch with orange pillows behind him. / 00:01–00:02 Close up shot of a laptop screen showing a 'HAPPEE BURTHDAY PAWRTY' invitation. / 00:02–00:04 The man sits in a chair, typing on his laptop. He is wearing glasses and a hat. There is a white couch with orange pillows behind him. The man looks frustrated. # Funnel stage Middle of funnel (Consideration) # Pain points The AI image generator is not working right. # Value propositions - User friendly design tool that allows users to easily edit images regardless of their design experience. # Benefits - Use the right tool to fix it - Just like that you can now edit everything - Stop struggling. # Features - Automatically separates everything into individual pieces - Move - Swap - Recolor - Adjust # Call to action Just visit Canva.com # Social proof - None used. # Point of view - Customer 50% – The initial customer expresses their struggle with AI. - Brand 50% – The brand shares how to use their platform in response. # Storyline - 00:00–00:04 From 00:00–00:04, a man is shown on his laptop saying that his AI isn’t spelling the word correctly. This is told from the man's perspective, as he expresses his frustration with the AI image generator not spelling correctly, conveying a sense of struggle and disbelief that it is not working properly. - 00:05–00:11 From 00:05–00:11, the man walks to his brother's door and asks him why his AI image generator is not spelling the word correctly. The man's confusion and frustration are conveyed through his tone and body language, as he seeks a solution from his brother. - 00:12–00:13 From 00:12–00:13, the brother suggests that he needs to use the right tool to fix it. This is told from the brother’s perspective as an expert, providing guidance and offering a solution to the man's problem, creating a sense of intrigue and anticipation for the solution. - 00:14–00:15 From 00:14–00:15, the brother recommends Canva, this is told from the brother’s perspective as an expert, as he confidently recommends Canva as the solution, positioning the brand as a reliable and effective tool for image editing. - 00:16–00:34 From 00:16–00:34, the brother shows the man how to use Canva’s magic layers. This is told from the brother’s perspective, as he demonstrates the features of Canva step by step, showcasing its user-friendliness and versatility. - 00:35–00:38 From 00:35–00:38, the man is surprised that the edits are so easy to make. The brother then tells the man to use Canva's magic layers and stop struggling. This is told from both men's perspectives. First the man, who is surprised by how easy it is. Then the brother, who is re-affirming that Canva is easy to use. - 00:39–00:43 From 00:39–00:43, the man thanks his brother and tells him to send him the link, and the brother simply tells him to visit Canva.com. The man is happy and grateful to his brother for the help and the brother is happy that he could help him out.

# Ad summary This ad demonstrates how Canva's AI image generator can be used to make quick and easy mockups. The ad shows the process, from typing the description to placing the design on the mockup. # Brand positioning Canva is presented as a creative design tool that allows users to quickly bring their ideas to life. The brand aligns with a modern, playful tone that welcomes those looking to create compelling designs with ease and efficiency. The brand pushes against the norm that creating mockups has to take hours, by providing their AI design tool. It offers a functional and time-saving alternative to traditional design methods. # Product Canva AI is a feature within Canva that allows users to generate images based on descriptive text prompts. Users can describe a scene or object, and the AI generates an image that matches the description. This allows designers to create custom mockups without searching for existing stock photos or setting up a photoshoot. The product is for designers or content creators who want to create custom mockups quickly and easily. The advertised USP is that users can skip the tedious search for stock images and bring their design ideas to life by typing the description into Canva AI. # Visual style The ad has a casual, UGC feel. It includes quick cuts, sometimes with jump cuts. The production quality is simple, with natural lighting and a casual home setting. The pacing is fast. The cuts are generally synced with the voiceover lines. # Hooks Spoken: If you're like me, you know the value of a really good mockup. Text overlay: 00:00–00:02 Visual: 00:00–00:02 The shot is selfie-style, close-up, and slightly shaky. A young person with glasses, short dark hair, and a blue-and-white striped shirt faces the camera, smiling. A series of floating, rounded rectangles surrounds the person's head, showing various images of mockups and designs. In the background, there is a green couch and a wall with framed art. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of spending hours searching for the perfect mockup. # Value propositions - Quickly create mockups by describing the scene you want - Generate custom images in seconds - Eliminates the need to search for stock photos # Benefits - Saves time - Easy to use - Brings ideas to life # Features - AI image generator - Ability to create custom mockups - Generates images based on text prompts # Call to action Try Canva AI and see how it fits into your workflow. # Social proof - None used # Point of view - Customer 100% – The entire ad is told from the perspective of a user, who speaks directly to the audience to share their personal experience. # Storyline - 00:00–00:02 The ad begins by relating to the viewer, establishing that the brand creator and the viewer share an appreciation for the value of a good mockup. - 00:02–00:05 00:02–00:05 The ad acknowledges the pain point of how long it takes to find the perfect mockup. This is conveyed through visual exaggeration, with a shot of the creator dramatically falling asleep in front of their computer while looking at mockups. - 00:05–00:08 00:05–00:08 The ad introduces Canva AI as the solution to the problem of time-consuming mockup searches. The transition from frustration to solution is abrupt and optimistic. - 00:08–00:15 00:08–00:15 The ad demonstrates how to use Canva AI by showing the creator typing a descriptive prompt and displaying the resulting AI-generated image. - 00:15–00:19 00:15–00:19 The ad illustrates how the AI-generated image is used to create a mockup, placing the design on top of the AI image. - 00:19–00:24 00:19–00:24 The ad emphasizes that Canva AI makes it easier to bring ideas to life while retaining the creativity of the designer. It includes a shot of the creator throwing their hands up in the air in excitement to convey this. - 00:24–00:27 00:24–00:27 The ad ends with a call to action to try Canva AI.

# Ad summary This ad demonstrates how to use Canva's Magic Layers feature. An instructor guides the viewer through the process of uploading an AI-generated image into Canva, and then isolating and editing each individual layer. # Brand positioning Canva is presented as a user-friendly design platform that empowers creators, particularly those using AI-generated images. The brand aims to occupy a space in the consumer's mind as a tool that enhances the capabilities of AI, making it more practical and customizable for professional use. The brand promotes simplicity and efficiency, contrasting the time-consuming manual editing processes that were previously required. Canva aligns with a functional approach to design, focusing on performance and saving time, enabling users to refine and repurpose AI art with ease. # Product The featured product is Canva's Magic Layers, an AI-powered feature that separates elements of an image into individual, editable layers. The product allows users to upload a "flat image" and have each element, such as logos, backgrounds, and text, isolated for independent editing. This product is for designers, marketers, and anyone who uses AI-generated images for client work or personal projects. The main USP is its ability to turn a single image into multiple editable components, saving time and effort by eliminating the need for manual layer separation in other design software. Use occasions include client revisions, logo swaps, tagline updates, and contrast adjustments. The feature addresses the purchase barrier of time-consuming edits, providing a fast and easy solution to customize AI art. # Visual style The ad has a hybrid feel, combining a polished commercial style with the authenticity of UGC. The editing style includes quick cuts and screen recordings, synced with voiceover lines and visual actions. The production quality is high-end, with clean lighting and a professional look. The pacing is consistent, maintaining a steady rhythm of cuts and information delivery. The overall aesthetic is modern and tech-focused, appealing to designers and marketers. # Hooks Spoken: 00:00–00:07 Male 1: You guys know when you're using AI images for a client and there's one little thing they want you to change? Forget about all that, Canva Magic Layers, they are changing it up. Text overlay: 00:00–00:07 / Turn AI art into / editable layers with Canva / Magic Layers Visual: 00:00–00:04 A medium shot features a bearded man with glasses and a teal baseball cap in front of a microphone at a desk. He gestures with his hand as he speaks. Behind him is a red office chair and a light blue wall with a "Squeeze to the Last Drop Creative Sauce" poster. A red rotary phone is on the desk, along with a blue tumbler and laptop. As he speaks, three different images appear stacked in the middle of the shot. / 00:04–00:07 The images disappear and a purple, white, and blue graphic with the words "Magic Layers" appears in the middle of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points Clients want you to change a little thing in AI images. # Value propositions - Saves time when using AI images for clients - Fast, easy and individual editing # Benefits - This would have taken me hours, now three changes, five minutes, done, easy. # Features - Flat image is separated into editable layers - logos - background - Update tagline - Change color # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a spokesperson who is speaking on behalf of the brand to demonstrate the product. # Storyline - 00:00–00:04 The creator introduces a common problem for designers using AI images: client requests for minor changes to elements within the images. - 00:04–00:07 The creator pivots to introduce Canva Magic Layers as a solution to this problem, teasing its ability to simplify image editing. - 00:07–00:17 The ad transitions to a screen recording demonstrating the Magic Layers feature in action. The creator uploads a flat image into Canva and highlights how the software automatically separates each element into individual layers. - 00:18–00:28 The creator provides a specific example of how Magic Layers can save time. He details how he previously spent hours making adjustments, but now it can be done in minutes with Canva Magic Layers. - 00:28–00:36 The creator then expresses his enthusiasm for the feature, reiterating its ability to streamline the process of fine-tuning individual elements in AI images.

# Ad summary This ad suggests to stop using Canva and to start using Scale. # Brand positioning Scale is presented as an alternative to Canva for effortless design fixes, inventory updates, and quick social media content creation. The ad focuses on the product's functional benefits, suggesting that Scale is the go-to solution for busy professionals who need immediate design assistance and efficient content management. # Product Scale is advertised as a mobile app for making effortless design fixes, updating inventory, and creating social media content quickly. The app addresses the pain point of making urgent pitch presentation amends. It's presented as an alternative to Canva, offering solutions for creating social media posts and managing inventory on the go, appealing to professionals who need to handle design and content updates urgently. The USP is the app is easy-to-use and on-the-go for all of your social media needs. # Visual style The ad has a hybrid production quality, mixing casual, UGC-style shots with cleaner product demos. Editing features quick cuts and transitions timed to the beat of the music. The visual motifs and effects include text overlays that appear on screen, often in colorful boxes. # Hooks Spoken: Male 1: If you run a business, you need to STOP using Canva right now Text overlay: 00:00–00:01 STOP using Canva Visual: 00:00–00:01: A man with graying hair and a mustache is lying on a couch with a yellow pillow behind him. He is wearing a blue button up shirt and holding a cell phone in his hand. The camera framing is close up and there is little camera movement. The shot is well lit with natural lighting. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the time and difficulty required for design updates and presentation amends. # Value propositions - Convenient mobile app for design fixes - Quick social content creation - Accessible app to update inventory # Benefits - On the go access - Saves time # Features - effortless design fixes - easily update you inventory on the go - create your socials in no time at all - urgent pitch presentation amends # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This POV is conveyed through the presenter who appears to be an influencer or user of the product and by showing the product being used in everyday situations. # Storyline - 00:00–00:01 The creator is lying on a couch, holding a phone, and telling the audience they need to stop using Canva right now. - 00:01–00:15 The ad shows various locations to suggest that you can make effortless design fixes using Scale on the go. - 00:15–00:20 The ad shows various locations to suggest that you can make urgent pitch presentation amends using Scale on the go. - 00:20–00:24 The creator pretends he wants to stop using Canva but he needs to create one more social post using the platform.

# Ad summary This ad promotes Canva's newest launch, Magic Layers, a tool that allows users to edit flat designs into editable layouts. A content creator and founder review the Magic Layers tool. # Brand positioning Canva is presented as a user-friendly and innovative design platform that empowers individuals, regardless of their design background, to create and edit designs with ease. The brand aims to occupy a space in the consumer's mind as an accessible tool for everyone, promoting a user-friendly experience that challenges the notion that design is only for professionals. Canva provides the Magic Layers, a new tool that simplifies the design process and makes it easier for all users to move things around in a design. # Product Canva's Magic Layers is presented as a new tool that allows users to turn flat designs into editable layouts. The tool can separate flattened or AI-generated designs into editable layers, allowing users to move, resize, recolor, or replace each layer. It is made for people who don't have a big design background. Magic Layers also simplifies changing or removing the background, and lets the user adjust designs to their liking without regenerating. # Visual style The ad has a polished look and feel. The editing style includes some quick cuts and smooth transitions. The production quality feels like a hybrid between UGC and commercial. The background is a consistent neon pink color and each individual is shot at eye-level. # Hooks Spoken: Is everything a layer now? Visual: 00:00–00:01 The man with a beard is wearing glasses and a green baseball cap. He is sitting in front of a laptop and a neon pink background. He is looking at the laptop and talking. On the screen in the laptop is an image that is layered with different elements and a menu of layers in Canva. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem the product solves is that people don't have a big design background. This is demonstrated in the ad when the woman says, "Especially for people who don't have a big design background." # Value propositions - Move elements to make the design look better. - The newest launch from Canva, called Magic Layers. # Benefits - Users can move things around in a design. - Designers can adjust to their liking without regenerating. # Features - Turn flat designs into editable layouts - Move, resize, recolor or replace each layer - Easily change or remove the background - Adjust to your liking without regenerating # Call to action Get on it right now. # Social proof - "Canva's Magic Layers, I love it, you'll love it, get on it right now" – Woman 1 (Customer) # Point of view - Customer 50% – The woman is presented as a user of Canva's product through her demo and excitement. - Brand 50% – The man presents information about Canva's product. # Storyline - 00:00–00:01 The ad starts with a man with a beard wearing glasses and a hat working on a laptop. He looks at the screen and says, "Is everything a layer now?" - 00:01–00:02 He continues to work and then looks up and says, "This is next level." - 00:02–00:02 A title card appears that reads "Trying Canva's Magic Layers for the first time." - 00:02–00:02 Next, a woman in glasses works on a laptop and the words "Content Creator" appear beneath her. - 00:03–00:04 Then it cuts back to the man who is labeled "Founder" and he says a loud "Oh!" - 00:04–00:04 Then, a woman in a yellow top appears and is labeled "Professional Designer." - 00:05–00:06 The man reappears and on the laptop screen is a title card that reads "Layers". He says, "This is Canva's newest launch." - 00:07–00:08 Next, a title card appears that reads "Magic Layers" and he says the same. - 00:09–00:10 The woman in yellow reappears and is excited, saying, "Please tell me this is what I think it is." - 00:11–00:12 Next, the woman demonstrates the tool and says, "So I've just selected an image..." - 00:13–00:13 She continues, "It's doing its thing..." - 00:14–00:14 She then exclaims, "Oh my god, everything is a layer now!" - 00:15–00:18 She continues, "So I've just put a flat image in, and it's literally extracted every single layer." - 00:18–00:22 She then states, "Like I can move everything around. It's like a flower pot over here and I can move it to the other side 'cause it was kind of ugly there..." - 00:23–00:23 She concludes, "But it looks so much better." - 00:23–00:26 The man reappears and asks, "Why are we only getting this in 2026?" - 00:27–00:28 The woman in yellow reappears and says, "This is insane." - 00:28–00:31 She continues, "Especially for people who don't have a big design background." - 00:31–00:34 The woman concludes, "Canva's Magic Layers, I love it, you'll love it, get on it right now."

# Ad summary This ad showcases Canva's Magic Layers feature, demonstrating how it simplifies the process of separating image elements into editable layers. The ad features a female creator who walks the viewer through the feature, showcasing its utility and time-saving benefits. With Magic Layers, users can easily tweak and tinker with images until they’ve brought their ideas to life. # Brand positioning Canva positions itself as an accessible and innovative design platform aimed at empowering users to easily create visually stunning designs through its user-friendly and versatile tools. It aims to occupy the space of a creative assistant in the consumer's mind, offering solutions that simplify complex design tasks for both professionals and beginners. The brand aligns with a tone of simplicity and innovation, offering tools that push against the norms of traditional, complex design software by prioritizing ease of use and efficiency. Canva's brand positioning is both functional, offering tools that streamline the design process, and emotional, providing users with a sense of creative empowerment and ease. # Product Canva's Magic Layers is a new tool within the Canva platform that allows users to separate flat images into editable layers. This feature simplifies the process of isolating and manipulating individual elements within an image, making it easier to customize and create unique designs. The Magic Layers tool caters to users who want to easily customize images without needing to use complex design software. This tool is useful for various use cases, such as scaling the sofa down or moving the elephant where I want and even change the room. By using Magic Layers, one can tweak and tinker until they’ve brought their ideas to life. The tool aims to address the pain point of time-consuming masking and layer separation by streamlining the image editing process. Magic Layers helps users take a flat image and separate each of the elements into their own layers. # Visual style The ad has a polished UGC feel, with a bright and inviting aesthetic that aligns with Canva's brand identity. The editing style includes a mix of static shots and screen recordings. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 It used to be so time consuming to mask and separate layers, but now with Canva’s Magic Layers... Text overlay: 00:00–00:03 It used to be time consuming to mask and separate layers (Purple Text Box) Visual: 00:00–00:03 A medium shot shows a young woman with wavy hair and glasses, wearing a striped shirt, sitting at a dark table. She gestures with her hands as she speaks directly to the camera. On the table is an open laptop with a sticker that reads, "you look good." A light blue text box with white text is overlaid on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the time-consuming nature of masking and separating layers in image editing. "It used to be so time consuming to mask and separate layers..." # Value propositions - Avoid time consuming masking and separating layers with Magic Layers. # Benefits - Separate a flat image and separate each of the elements into their own layers. # Features - Canva's Magic Layers # Call to action Try Canva's Magic Layers today! # Point of view - Customer 100% – The ad is entirely narrated from the perspective of a Canva user demonstrating the product. # Storyline - 00:00–00:03 00:00–00:03 It used to be so time consuming to mask and separate layers, but now with Canva’s Magic Layers... - 00:03–00:06 00:03–00:06 ...bam! Elephant separated. - 00:07–00:11 00:07–00:11 So with Magic Layers you can now take a flat image and separate each of the elements into their own layers. - 00:11–00:17 00:11–00:17 So I can scale the sofa down because that's hilarious, move the elephant where I want, and even change the room. - 00:17–00:19 00:17–00:19 And there you have it, the elephant in the room. - 00:19–00:23 00:19–00:23 Now instead of re-prompting 30 times, you can just tweak and tinker until you've brought your ideas to life. - 00:24–00:26 00:24–00:26 Try Canva's Magic Layers today!

# Ad summary A teacher demonstrates how to use Canva's Magic Layers feature to make a classroom poster more engaging by customizing text, colors, and graphics. # Brand positioning Canva is presented as a user-friendly graphic design platform that empowers users to create visually appealing content quickly and easily. The brand is positioned as a practical tool for educators looking to enhance their classroom materials without spending excessive time on design. It promotes simplicity and efficiency, pushing against the norm of time-consuming AI prompting, and favors functional benefits by streamlining design tasks. # Product The ad features Canva Magic Layers, a feature within the Canva platform that allows users to upload images and break them into editable layers. This enables easy customization of elements such as text, colors, and graphics, making it simple to adjust existing designs to better suit individual needs. Canva Magic Layers is presented as a time-saving tool for educators who want to quickly create visually appealing classroom posters. The ad addresses the pain point of spending too much time re-prompting AI generators to fix simple mistakes. It presents Canva as a solution for quickly creating personalized and engaging classroom materials. # Visual style The ad has a casual, UGC-style aesthetic with static shots. The production quality appears to be a hybrid between polished and scrappy, supporting a friendly and approachable tone. The cuts are timed to some of the music beats. # Hooks Spoken: 00:04–00:08 No, because tell me why teachers are wasting their prep period reprompting an AI generator to fix a simple mistake. Text overlay: Teacher OOTD Mini Lesson w/ Canva Visual: 00:04–00:08 The same woman from 00:00–00:03 speaks to the camera while gesturing with her hands. The text overlay states, "Teacher OOTD Mini Lesson w/ Canva". # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of teachers wasting their prep period re-prompting an AI generator to fix a simple mistake, indicated by the line: "Tell me why teachers are wasting their prep period reprompting an AI generator to fix a simple mistake." # Value propositions - Canva Magic Layers saves time, addressing the issue of spending too much time re-prompting AI generators to fix simple mistakes. - With Canva's Magic Layers, you can quickly create visually appealing classroom posters and materials without needing to spend too much time on design. # Benefits - Easily customize elements - Quickly create personalized and engaging classroom materials # Features - Magic Layers allows users to upload images and break them into editable layers - Enables easy customization of elements such as text, colors, and graphics # Call to action Now your homework is to try it yourself on Canva. # Social proof - None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a user of the Canva platform who is demonstrating how to use the Magic Layers feature. # Storyline - 00:00–00:04 The creator dances in front of a wall before showing a poster with the phrase, "SIEMPRE TRACKING NUNCA KERNNING". - 00:04–00:08 She points at the camera as she says that she does not want teachers wasting their prep period by re-prompting an AI generator to fix a simple mistake. - 00:08–00:13 She moves her hands in front of the camera and talks about the audience wanting the perfect classroom poster or whatever but that they will not use 50 prompts to do so. - 00:13–00:15 Instead, she says that they will use Canva's Magic Layers to get the perfect poster. - 00:15–00:18 She holds a phone in her hand to demonstrate how to use Canva. She states that it is time for the mini-lesson so lock in pupils. - 00:18–00:19 She states that step one is to go to Canva and open up Magic Layers. - 00:19–00:23 She then tells the audience to upload their funky poster or whatever they want to adjust. The Canva app is shown using Magic Layers on the graphic design poster. - 00:23–00:26 She says Canva's new feature will break the photo into editable layers so that the audience can adjust anything they don't like. - 00:26–00:31 She states that the poster is supposed to be an inspirational Spanish poster, but they will change it into one that works better in her classroom. The video shows changes being made to the Spanish graphic design poster. - 00:31–00:34 She says the poster is missing a solid thumbs up and adds a thumbs up graphic. A thumbs up graphic is placed onto the poster. - 00:34–00:38 She states that the poster is now perfect and that is the end of her mini-lesson, and that the homework is to try it yourself on Canva.

# Ad summary This ad promotes Canva as the ideal new workspace for teams. The ad showcases features like gathering ideas on one board, using timers, dragging in photos, collaborating in real time, and drawing ideas to life, aiming to highlight Canva's collaborative and user-friendly environment. # Brand positioning Canva is presented as an accessible and versatile design platform that caters to both professional and personal design needs. The ad positions Canva as an innovative solution for team collaboration, offering various user-friendly tools designed to enhance productivity and creativity. The brand aligns itself with a modern, tech-forward lifestyle, promoting a fun, efficient, and empowering design experience. The brand pushes against the complexity often associated with traditional design software by offering a simplified, intuitive interface with a focus on collaboration and ease of use. # Product Canva is presented as a design and collaboration platform aimed at helping teams work together more effectively. It offers tools for brainstorming, planning, and creating various types of visual content. The platform allows users to gather ideas on one board, use timers for brainstorming sessions, drag in photos instantly, collaborate in real-time, draw ideas to life, and create flowcharts. It emphasizes ease of use and fun. The platform addresses the pain points of disorganized team projects and complex design processes by offering a simplified, all-in-one workspace. # Visual style The ad employs a clean, colorful, and minimalist visual style. The editing is dynamic, using quick cuts and transitions to maintain a lively pace and highlight different features. The production quality is polished, giving it a professional yet approachable feel. The visuals include bright pastel colors, simple geometric shapes, and simulated interface elements, creating a tech-friendly and engaging experience. The pacing is quick, aligning with the tempo of the upbeat music. # Hooks Spoken: 00:00–00:03 Canva is your team's new favorite workspace! Text overlay: 00:00–00:02 Your team's new favourite workspace Visual: 00:00–00:02 A mint green square appears center screen with the text "Your team's new favorite workspace" in black font. The Canva logo is above in a teal-to-purple gradient. A yellow note card appears in the upper right corner that reads "Holly." There are several tags pointing to the mint-green square, labeled with names, including “Sky,” “Holly,” and “Rob.” The background is a white wall with gray dots. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty in organizing and collaborating on team projects. "Your team's new favorite workspace" implies that current workspaces are inadequate. # Value propositions - Enhanced team collaboration through centralized brainstorming and planning. - Simplified design processes with user-friendly tools. # Benefits - Teamwork just got a whole lot more fun! - Design for free # Features - Gather everyone's ideas in one board - Use timers for your brainstorm - Drag in photos instantly - Collaborate in real-time - Make plans with flowcharts - Draw your ideas to life # Call to action q canva.com # Social proof - "Teamwork just got a whole lot more fun!" – Holly (Customer) # Point of view - Brand 90% – The majority of the ad is presented from Canva's perspective, showcasing its features and benefits through text and visuals. - Customer 10% – A customer's comment is shown. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a mint-colored square on a white backdrop, displaying the text, "Your team's new favorite workspace." The intention is to grab the viewer's attention by highlighting the collaborative potential of Canva. The perspective is from Canva, positioning itself as the solution for team collaboration. The tone is light and inviting. - 00:02–00:05 00:02–00:05 A purple hexagon appears with the text, "Gather everyone's ideas in one board." The ad expands on the previous moment by detailing a specific feature of Canva, further establishing the platform's collaborative capabilities. The perspective remains from Canva, showcasing its features as solutions for team needs. The tone is informative. - 00:05–00:08 00:05–00:08 The screen transforms into a diagram connected by lines and additional features, "Use timers for your brainstorm," "Drag in photos instantly," "Collaborate in real-time," and "Make plans with flowcharts". A photo of two people sitting at a desk with art supplies appears on the right of the screen, suggesting these features can enhance real-life team activities. The perspective is still from Canva, illustrating various functionalities. The tone is promotional and enthusiastic. - 00:08–00:12 00:08–00:12 A light green note card appears that reads, "Love it? Show it!" with a prompt to comment. This encourages user interaction and engagement. The perspective shifts to an implied user, inviting the audience to share their positive experiences. The tone is playful and interactive, suggesting a community aspect of Canva. - 00:12–00:14 00:12–00:14 The ad concludes with a confetti graphic and the Canva logo, reinforcing brand recognition and ending on a cheerful note. The perspective is from Canva, solidifying its brand presence. The tone is celebratory and positive.

# Ad summary This ad demonstrates how to use Canva AI to create carousels. The creator explains how she used to dread this process because it took so long, but now Canva AI has made it quick and easy to generate drafts and edit them. # Brand positioning This ad presents Canva as an accessible and innovative design platform that empowers users to create professional-looking content quickly and easily, even without extensive design skills. The ad underscores Canva’s AI capabilities, portraying it as a forward-thinking tool that simplifies the design process, making it more efficient and less daunting for users. By highlighting how Canva AI can generate drafts and enable direct editing, the brand positions itself as a time-saving solution for creating visually appealing content, suitable for individuals and businesses alike. # Product The ad features Canva AI, a design platform that leverages artificial intelligence to streamline the creation of visual content. Canva AI allows users to generate design drafts by simply describing their desired outcome in a text prompt. The product provides multiple design options based on the user’s initial input and facilitates iterative refinement through additional prompts. The user can then edit directly on the generated drafts, swap out elements, adjust sizes, and fine-tune various aspects of the design. Canva AI streamlines the design process, addresses the pain point of time-consuming content creation, and offers a user-friendly approach to achieving professional-quality visuals. # Visual style The ad has a casual and friendly aesthetic, suitable for social media. The editing style involves quick cuts between the creator speaking directly to the camera and screen recordings showing the Canva interface. The production quality has a UGC feel, making the content appear authentic and relatable. The ad maintains a consistent pace, with cuts timed to coincide with changes in content or emphasis on key points. # Hooks Spoken: Female 1: I created this carousel for my career roadmapping startup Fig using Canva AI. Let me show you how. Text overlay: Canva AI Visual: 00:00–00:05: The shot is filmed at eye level with a static camera. In the foreground, a young woman with wavy hair stands smiling in front of a laptop. She wears a cream sweater, and a thin gold necklace, and has her hands up and gesturing. In the background, there are white walls with gray vertical stripes, a pink chair, and a red chair partially visible behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly addresses the frustration of time-consuming content creation: "I used to dread making carousels because they used to take me forever to make." # Value propositions - Canva AI offers an easy to use, efficient, and innovative solution for content creation. - Canva AI allows users to generate professional looking designs quickly and easily, even without design skills. # Benefits - Streamlined content creation - Easy to use - Time saving - Professional looking designs # Features - AI-powered design generation - Direct editing capabilities on generated drafts - Ability to swap out, adjust, and resize design elements - Generates multiple design options from a single text prompt # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a Canva user who shares her experience with the product. # Storyline - 00:00–00:05 The creator introduces herself and explains that she created a carousel for her career roadmap startup Fig using Canva AI. - 00:05–00:10 The creator pivots to a screen recording of Canva to show how easy it is to create with Canva AI. She explains how she typed in exactly what she wanted to make, specifying that she wanted an Instagram post. - 00:10–00:16 The creator continues to explain how she told Canva AI what edits she wanted and that she loved one of the resulting designs. - 00:17–00:23 The creator highlights how you can edit directly on the generated draft, as well as swap out, adjust, and resize any of the elements. - 00:24–00:31 The creator transitions back to speaking to the camera, revealing that she used to dread making carousels because they took so long. She expresses that it now feels crazy how easy it is. - 00:31–00:36 The creator wraps up the ad by saying she is always curious about how other people are using Canva. She encourages viewers to share their experiences in the comments and wishes them happy building.

# Ad summary This ad demonstrates the AI-powered capabilities of Canva Magic Layers for quick thumbnail edits. The creator uploads a thumbnail, shows how it's automatically separated into editable layers, and makes personalized adjustments in just a few steps. It emphasizes speed and personalization. # Brand positioning Canva is presented as a user-friendly design platform that empowers content creators by offering an array of AI-driven tools, Canva aims to occupy the space of an all-in-one solution for both professional and casual design needs. The brand promotes values of efficiency, personalization, and accessibility. Canva leans into category norms by continually innovating with new AI features. # Product The advertised product is Canva's 'Magic Layers', an AI-powered feature that automatically separates static images into fully editable layers. The product works by allowing users to upload any static image into Magic Layers, which then automatically breaks down the image into editable elements, enabling users to easily modify or customize individual parts of the image, such as text, backgrounds, or specific objects. It is for content creators and designers who want to quickly and easily edit and personalize their images without the need for manual layering. The ad addresses the barrier of time-consuming edits by showcasing how Magic Layers can quickly transform a generic AI-generated thumbnail into a personalized asset. # Visual style The ad has a bright and clean aesthetic with a mix of direct-to-camera shots and screen recordings. The editing style combines quick cuts with smooth transitions to keep the pace brisk. The production quality has a polished UGC feel, using natural lighting and a casual, inviting tone. # Hooks Spoken: Male 1: What if I told you Canva just added a new feature that's a total game changer? Text overlay: Canva Visual: 00:00–00:01 A light-skinned person with short brown hair is centered against a blurred background of white blinds, a desk with papers, and a yellow chair. They are wearing a green t-shirt and holding a small microphone with a fuzzy cover. / 00:01–00:03 The light-skinned person is centered against a blurred background of white blinds, a desk with papers, and a yellow chair. They are wearing a green t-shirt and holding a small microphone with a fuzzy cover. An animated Canva logo appears over them. # Funnel stage Middle of funnel (Consideration) # Pain points Generic AI images that need to be more personalized for content creators. # Value propositions - The all-in-one solution for both professional and casual design needs with AI features. # Benefits - Quickly and easily edit and personalize your images - Save time on time-consuming edits # Features - AI image generator - Magic Layers - automatically separates static images into fully editable layers # Call to action Head over to Canva to try out magic layers for yourself or check out the link in my bio to get started. # Social proof - As a content creator, I'm constantly looking for new tools to improve my workflow, and magic layers just saves me so much time – Male 1 # Point of view - Customer 100% – The entire ad is told from the perspective of a content creator demonstrating the product and how it has helped their workflow. # Storyline - 00:00–00:03 The creator introduces the premise that Canva has added a new feature that is a 'total game changer.' - 00:03–00:09 The creator presents a scenario of needing a thumbnail for a video about staying organized and types into an AI image generator. - 00:09–00:12 The creator shows the AI-generated result and states that it is 'fine' but 'not quite what I wanted,' framing this as a common content creator pain point. - 00:12–00:15 The creator introduces Canva's Magic Layers as the solution to 'fix this image' by demonstrating how to use it. - 00:15–00:21 The creator highlights that Canva has added a 'whole suite of AI tools,' making it the 'third most used AI app in the world.' - 00:21–00:27 The creator demonstrates how to upload an image into Magic Layers, which then automatically breaks it down into 'fully editable layers,' solving for a more personalized outcome. - 00:27–00:46 The creator walks through individual edits, such as changing font alignment, font size, and background, showing ease-of-use to imply time savings. - 00:47–00:52 The creator positions themself as a content creator and states that they are 'constantly looking for new tools to improve my workflow,' further highlighting the benefits of Magic Layers as a time saver. - 00:52–01:00 The creator encourages the viewer to 'stop just rolling the dice on AI' and to 'start making designs of your own' by trying out Magic Layers on Canva.

# Ad summary This ad promotes Canva's AI comic book page tool by showing how to use it to transform an AI-generated comic into a personalized comic that represents the content creator's real-life love story. # Brand positioning Canva is presented as a user-friendly creative platform that democratizes design for non-designers. Its easy-to-use interface, coupled with AI-powered tools, empowers users to transform AI-generated content into personalized works of art. Canva aims to occupy a space in the consumer's mind as an all-in-one solution that combines AI assistance with human creativity. The brand promotes values of personalization, creativity, and accessibility. Canva strives to bridge the gap between AI-generated content and uniquely human expression. # Product Canva's AI comic book page tool is a new feature on the Canva design platform that allows users to take AI-generated comic book page templates and transform them into unique designs. The AI template is editable because it turns everything into layers that make it easy to change images and text. The ad shows how users can insert personal drawings and change the color palette to represent personal events or experiences. The product is for everyday users who want to quickly and easily create a comic design that reflects their personal story. Canva's Magic Layers feature addresses the barrier of time investment and skill by allowing anyone to customize a comic book format without having prior design skills or the time to create it from scratch. # Visual style The ad has a DIY aesthetic, combining screen recordings of Canva's interface with overhead shots of the creator's colorful workspace. The editing style consists of quick cuts between the tablet screen and the completed comic book. The overall production quality feels polished but approachable, reflecting Canva's user-friendly brand identity. The pacing is moderate, aligning with the rhythm of the voiceover. Actions on the screen are synced to key voiceover lines to emphasize specific features. # Hooks Spoken: Making my five year anniversary gift Text overlay: 00:00–00:02 / Making my five year anniversary gift Visual: 00:00–00:02: The creator is indoors against a background of abstract paintings, holding a comic book and smiling at the camera. She has long, dark hair and fair skin, and wears a casual outfit. The comic book cover features an illustration of a couple in a comic style. The framing is selfie-style, with the camera slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of impersonal, generic AI-generated content by demonstrating how Canva's Magic Layers feature allows users to infuse their own creativity and personality into AI templates. # Value propositions - Personalized gift made easy with AI comic book page template # Benefits - Turns AI slop into a human-made masterpiece. - Easy to create a personalized gift. - Personalize everything to represent my love story. # Features - AI comic book page template - Magic layers feature - Editable text and images - Customizable colors - Frame-by-frame drawing # Call to action Try it for yourself either at the link in my bio or on Canva.com # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user/creator making an anniversary gift, lending an authentic feel. # Storyline - 00:00–00:02 The creator holds up a comic book in front of her face. - 00:00–00:02 She declares that she is making her five-year anniversary gift. This sets the tone for a personalized, heartfelt project. - 00:02–00:06 The creator describes the gift as "turning AI slop into a human-made masterpiece". This introduces a sense of playful irony and signals the project's intent: to elevate AI-generated content with human creativity. - 00:07–00:10 The ad transitions to a tablet screen recording of a Canva project, where the creator selects a comic book page template. This introduces the tool and the process. - 00:10–00:12 The creator states that she is "putting it through the magic layers feature". This identifies the specific feature used and builds anticipation around its capabilities. - 00:12–00:17 She says, "It turns everything into layers and makes it editable, even the illegible mush words". This highlights the tool's USP by emphasizing its ability to deconstruct and customize the AI-generated template. - 00:18–00:21 The creator shows how she changed the AI image to be her own drawing. This highlights the personalization aspect of the project and demonstrates the tool's adaptability. - 00:21–00:24 The creator shows how she decided on some different colors and personalized everything to represent her love story. This reinforces the theme of personalization and emotional connection. - 00:24–00:31 The creator shows how she drew each scene frame-by-frame, formatted it, folded each page in half, and then stapled the center to hold it all together. This explains the final steps in the process and emphasizes the tangible, handmade quality of the gift. - 00:32–00:38 The creator states that this new feature makes it so easy to create, so she is encouraging the user to try it either at the link in her bio or on Canva.com. This introduces a call to action (CTA), encouraging viewers to engage with the Canva platform.

# Ad summary A content creator showcases how to use Canva and Leonardo AI together to generate professional quality images for small businesses to create ad creatives. # Brand positioning Canva is positioned as an accessible design and marketing tool for small businesses. The ad shows how Canva, with the use of its Canva Business account, can be used to create high quality ad creatives in under five minutes. It's presented as a way to create content without the hassle and expense of a professional photographer or studio. # Product The ad promotes Canva Business, highlighting its ability to integrate with Leonardo AI to generate studio quality photos. By linking Canva with Leonardo AI, users can upload photos as a reference and give the AI a prompt to create studio level photos of each model wearing the dress. Then, the creator shows how the images can be used in Canva to add copy and create a beautiful set of new ad creatives in under five minutes. The ad aims to lower the barrier for small business owners to create professional looking ad creatives. # Visual style The ad has a polished, UGC feel, and the creator delivers the ad directly to the camera in a friendly tone. The editing style is simple and straightforward, with quick cuts to screen recordings of the Canva and Leonardo AI interfaces. The ad has a consistent pace, with cuts timed to the voiceover. # Hooks Spoken: If you're still paying for photoshoots just to get new ad creatives, you're gonna wanna watch this. Text overlay: IF YOU'RE STILL PAYING / FOR PHOTO SHOOTS JUST / TO GET NEW AD CREATIVES / YOU'RE GONNA WANNA WATCH THIS Visual: 00:00–00:03: A woman with tan skin and long brown hair sits in a chair and looks into the camera. She wears a brown sweater and gold earrings. Behind her is a white wall and a rack of clothing. There is a surfboard mounted on the wall. # Funnel stage Consideration # Pain points The ad addresses the cost and time associated with traditional photoshoots for creating ad creatives. It suggests that small businesses may be spending too much money and time on this process, when there are easier, more affordable alternatives. # Value propositions - Create a beautiful set of new ad creatives in under five minutes. # Benefits - Create new ad creatives in under five minutes - Create studio level photos for ads without a professional photographer - Save money on photoshoots # Features - Canva integration with Leonardo AI - Access Leonardo AI for free with Canva Business account - Use Canva stock images to select different models - Generate studio level photos of each model wearing the dress - Add different copy to images in Canva # Call to action Start your free Canva business trial today. # Social proof - Leonardo's best in class AI imagery honestly nails it every time. # Point of view - Customer 100% – Ad is told from the perspective of a customer showing how they create ad creatives using Canva and Leonardo AI. # Storyline - 00:00–00:03 A creator directly addresses the viewer and poses a question about spending too much money on photoshoots for ad creatives. - 00:03–00:07 The creator transitions into a screen recording of Canva and explains that she's going to generate some ad creatives for a denim dress. - 00:07–00:12 The creator demonstrates how to use Canva stock images to select different models and add a photo of the dress that she wants to use. - 00:12–00:18 The creator moves to Leonardo AI, which she accesses for free using her Canva business account, and uploads all four of the photos as a reference. - 00:18–00:26 The creator types a prompt into Leonardo AI to create studio level photos of each model wearing the dress and emphasizes the AI's ability to nail the request. - 00:29–00:35 After generating the photos, the creator adds them back into Canva and adds copy to the image. She states that, just like that, you can create a beautiful set of new ad creatives in under five minutes. - 00:35–00:37 The creator ends by encouraging viewers to start their free Canva business trial today.

# Ad summary A man shares a free Canva hack that he claims will save the user so much time. He explains and demonstrates how to use the Tidy Up function to perfectly space and align elements, photos, and text. He expresses how this will prevent the user from going back to dragging stuff around on Canva. # Brand positioning Canva is portrayed as a user-friendly design platform that simplifies the design process for its users, saving them time. The ad emphasizes the platform's ability to automatically align and space elements, photos, and text, suggesting that it’s ideal for anyone seeking efficiency and professional results without the need for manual adjustments. The tone of the ad is casual and accessible, appealing to everyday users rather than professional designers. Canva is positioned as a solution that streamlines the design process, making design achievable for everyone. # Product The ad features Canva, a design platform that simplifies graphic design for users of all skill levels. The focus of the ad is on the Tidy Up function, a feature within Canva that automatically aligns and spaces elements, photos, and text. The Tidy Up function can be accessed by highlighting elements on the canvas, going to Position at the top, and then clicking Tidy Up. This ensures elements are perfectly spaced out and aligned. The ad emphasizes that Tidy Up works with elements, photos, and text. The ad addresses the pain point of wasting time manually dragging elements around. The creator suggests that by using Canva’s Tidy Up function, users will never go back to the manual process of dragging stuff around on Canva. The ad also makes the claim that Canva is free. # Visual style The ad has a simple, clean aesthetic with a UGC feel. The video is shot in a well-lit room with natural light. The editing style includes quick cuts to show the Canva project on the computer screen. The production quality appears to be a hybrid, a mix of UGC and polished commercial. The pacing remains consistent throughout the ad. # Hooks Spoken: Male 1: [Enthusiastic] FREE Canva hack that will save you so much time. Text overlay: 00:00–00:01 / FREE Canva hack / 00:01–00:01 / so much time Visual: 00:00–00:02: A medium, eye-level shot shows a fair-skinned man with short brown hair and blue eyes looking directly at the camera and talking. He is wearing a gray hooded sweatshirt. Behind him is a light gray wall with a white shelf and a computer. The computer screen shows the Canva website. The man’s left ear has a large gauge earring. Cut to a close-up shot of a person’s white hand using a white mouse on a wood-look desk. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The pain point is wasting so much time manually dragging things around in Canva to evenly space and align them. # Value propositions - The Tidy Up function is free. - The Tidy Up function can be used for elements, photos, and text. # Benefits - Saves time - Perfectly spaced out - Aligned # Features - Tidy Up function - Automatically aligns and spaces elements, photos, and text - Free # Call to action You can literally try it right now. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of someone presenting themselves as a user of Canva. # Storyline - 00:00–00:01 The creator introduces a free Canva hack that will save the user so much time. - 00:02–00:04 The creator claims that the user has been wasting so much time dragging things around until they looked even. - 00:05–00:06 The creator states that Canva literally does it for you. - 00:07–00:13 The creator gives instructions on how to use the Tidy Up function. - 00:13–00:15 The creator restates that it's literally all it takes to get elements perfectly spaced out and aligned. - 00:16–00:20 The creator explains what to do if the user wants to make changes to the spacing. This is a continuation of the instruction on how to use the Tidy Up function. - 00:21–00:23 The creator states that the Tidy Up function is not just for elements but can be used for photos and text as well. - 00:23–00:27 The creator demonstrates how to use the Tidy Up function on text, stating that in seconds it’s literally done. This is a continuation of the instructions on how to use the Tidy Up function. - 00:27–00:30 The creator claims that once the user starts doing this, they’ll never go back to dragging stuff around in Canva. - 00:31–00:33 The creator concludes by mentioning that Canva is free and the user can literally try it right now.

# Ad summary A pasta maker demonstrates how he uses Canva's Magic Layers to fix his family's pasta brand. He shows how to upload the image, use the magic layers to separate the elements, replace the wrong flag, scale his grandfather, and apply a filter. # Brand positioning Canva is presented as an easy-to-use design tool that empowers non-designers to create professional-looking visuals. The ad emphasizes its simplicity and accessibility, making it ideal for small business owners or individuals who need quick design solutions without the need for specialized skills. The brand aligns with a functional approach, focusing on performance and simplicity, aiming to occupy the space of user-friendly design solutions in the consumer's mind. Canva’s features push against the norm of complex design softwares. # Product Canva's Magic Layers is a design feature within the Canva platform that allows users to manipulate individual elements within an uploaded image. It is shown as a tool for anyone who needs to edit or refine visuals, regardless of their design experience. The presenter uploads an image of his family's pasta brand packaging and uses Magic Layers to separate each element, such as the logo, images, and flag. He shows how he can easily replace the wrong flag, scale the image of his grandfather, and apply filters to make the elements pop more. The USP is its ability to simplify complex image editing tasks, saving time and making design accessible to non-designers, enabling them to fix their brand visuals quickly and efficiently. The ad shows use occasions for small business owners who need to quickly adjust their branding. # Visual style The ad has a UGC feel, with a blend of selfie-style shots and screen recordings, giving it a raw and authentic feel. The editing style includes quick cuts and some jump cuts to maintain a fast pace. The production quality is a hybrid, balancing polished elements with a casual, relatable tone, enhancing the overall relatability and making the demonstration more accessible to a wider audience. The pacing is fast, with frequent cuts timed to the voiceover, enhancing engagement and ensuring the message is delivered concisely. # Hooks Spoken: 00:00–00:02 I am not a designer. I'm a pasta maker. Text overlay: 00:00–00:02 I'm not a designer. I'm a pasta maker Visual: 00:00–00:02 Close-up shot of a man with dark hair, a beard, and a white t-shirt. He gestures with his right hand toward the camera, and is in front of a blue wall. The camera is selfie-style and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of small business owners or individuals who lack design skills and need to create or improve their brand visuals. This ad addresses the problem of time and effort required to achieve a professional look without professional design knowledge. "I got this done in minutes instead of weeks." # Value propositions - Empowering non-designers to improve their brand visuals quickly and easily. - Time-saving tool for small business owners needing quick design fixes. - Simplifying complex image editing tasks. # Benefits - Fix my family's pasta brand - Saves time - Gets work done in minutes instead of weeks # Features - Magic Layers - Upload image - Separate elements - Replace flag - Scale grandfather - Apply filter # Call to action Go check out Canva's Magic Layers # Point of view - Customer 100% – The entire video is told from the perspective of a pasta maker who is also a Canva user, sharing his experience and demonstrating the product's benefits. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces himself as a pasta maker, not a designer. This is intended to position him as an average user rather than a professional, making his subsequent endorsement of Canva more relatable and authentic. The perspective is from the presenter. - 00:02–00:05 00:02–00:05 He states that he used Canva's Magic Layers to fix his family's pasta brand. The perspective shifts to the brand as he shows a bag of pasta. The message is that Canva can help even someone without design skills improve their brand image. - 00:05–00:09 00:05–00:09 The presenter uploads the image into Canva's Magic Layers. The ad shows a screen recording of him using Canva's software. The message is how easy it is to upload the image. - 00:09–00:15 00:09–00:15 He expresses his excitement that it separated every single element into its own layer. This shows his excitement that he can now replace the wrong flag. The tone is enthusiastic and surprised. - 00:15–00:21 00:15–00:21 He demonstrates how he can scale his grandfather and apply a filter so they pop more. The perspective remains from the user's view, showing practical adjustments. The intention is to highlight the ease and flexibility of Canva's editing tools. - 00:21–00:26 00:21–00:26 The presenter expresses that he can finally start selling pasta, and now Nonna's happy. The perspective is from a user who successfully utilized the software. This connects the tool to a tangible business outcome and emotional satisfaction. - 00:26–00:29 00:26–00:29 He claims that he got this done in minutes instead of weeks. This addresses the pain point of time consumption and the desire to spend more time making the best pasta ever. The tone is urgent and exciting. - 00:29–00:32 00:29–00:32 He tells the viewer to go check out Canva's Magic Layers. The perspective is direct, acting as a final CTA. The tone is inviting and casual.

# Ad summary This ad showcases Canva's Magic Layers, a new feature that allows users to edit AI-generated images by separating them into individual, editable layers. The speaker demonstrates how this feature can save time and effort for tasks like logo swaps, tagline updates, and color adjustments, using the example of client requests he has received. # Brand positioning Canva is presented as an innovative and user-friendly design platform that empowers users to create professional-looking designs with ease. The ad highlights its advanced AI capabilities, specifically the Magic Layers feature, which simplifies complex editing tasks. Canva aims to position itself as a tool that bridges the gap between static AI-generated images and fully customizable designs, making it accessible to both novice and experienced designers. The brand promotes a functional value, promising efficiency and ease of use, while also hinting at the emotional benefit of feeling empowered to make creative changes. # Product The product being advertised is Canva's Magic Layers, a new feature that allows users to edit AI-generated images by separating them into individual, editable layers. The ad demonstrates how this feature works by uploading a flat, static AI image into Canva and showing how Magic Layers automatically separates each element—background, logos, text—into individual layers that can be modified independently. This product is for designers, marketers, and anyone who needs to make quick edits to AI-generated images. This is especially useful for logo swaps, tagline updates, and color adjustments, tasks that would typically take hours but can now be done in minutes. Canva Magic Layers addresses the pain point of inflexibility associated with AI-generated images, making them more customizable and useful for various design needs. # Visual style The ad has a modern, polished UGC feel. The editing style combines quick cuts with static shots, creating a dynamic yet easy-to-follow presentation. The production quality leans towards a commercial aesthetic, with bright lighting and clean visuals, appealing to a broad audience. The pacing is consistent throughout, with cuts timed to align with voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:02 Have you guys seen this new feature from Canva? Text overlay: 00:00–00:02 Magic Layers: / 00:00–00:02 AI images, now fully editable Visual: 00:00–00:02 The shot is a medium close-up of a man with a beard, wearing glasses and a blue t-shirt with a backwards teal baseball cap, sitting in a red gaming chair. He is positioned in front of a microphone, gesturing with his hands as he speaks. In the background, there's a white wall with colorful posters and gaming-related decor, including a neon cat. A red retro telephone is on the desk to the left. The camera is static and slightly angled up towards the man. # Funnel stage Middle of funnel (Consideration) # Pain points The inflexibility and limited editability of AI-generated images, which can be a barrier for designers needing specific modifications. As stated by the speaker, 'I had a client who wanted their logo swapped, they wanted to update the tagline and the color and the contrast just a little off. This would have taken me hours.' # Value propositions - Magic Layers feature allows users to take flat, static AI images and turn them into editable layers - Canva Magic Layers addresses the pain point of inflexibility associated with AI-generated images, making them more customizable and useful for various design needs. - It's like I've been given the source files. # Benefits - Turn flat static AI images into editable layers - Fine tune individual elements from the AI - Saves time # Features - Magic Layers - Editable layers - Separates every element into individual layers # Call to action You guys need to check this out. # Point of view - Expert 100% – The speaker presents himself as someone with firsthand experience using Canva's features. # Storyline - 00:00–00:06 00:00–00:06 The speaker introduces Canva's Magic Layers feature, explaining that it allows users to take flat, static AI images and turn them into editable layers. This sets up the problem and introduces the solution being offered. - 00:06–00:15 00:06–00:15 The speaker demonstrates how Magic Layers works by uploading a flat image into Canva. It separates every element into individual editable layers. This is a demo of the core functionality, showing the audience how the product works in practice. - 00:15–00:26 00:15–00:26 The speaker shares a personal anecdote about a client request that would have taken hours to fulfill but can now be done in minutes with Magic Layers. This builds credibility and illustrates the time-saving benefit of the product. The speaker conveys enthusiasm and authority. - 00:26–00:34 00:26–00:34 The speaker expresses his love for the feature, emphasizing how it allows for fine-tuning individual elements from AI. This reinforces the product's value and invites the audience to check it out. The tone is casual and persuasive, framing the product as something viewers "need" to try.