How BetterMe: Mental Health Advertises on Meta

# Ad summary This ad by BetterMe discusses how women with a wounded inner child often stay single as a coping mechanism. It asks if the viewer takes things personally, isolates themselves when stressed, and has a perfectionist attitude while procrastinating. It suggests that these feelings may be caused by unresolved feelings of abandonment, rejection, or unworthiness. The ad states that you can learn tips to build a better relationship with your inner child and that working through childhood hardships takes time, but it can also change your life. The ad encourages viewers to try a test to find their wellness score. # Brand positioning BetterMe is presented as a wellness and mental health resource that helps people understand and address their emotional challenges. The brand aims to occupy a space in the consumer's mind as a supportive tool for self-improvement and emotional healing. The brand aligns with values of self-awareness, personal growth, and emotional well-being. It pushes against the norm of ignoring or suppressing emotional issues, instead promoting active engagement with one's inner self. The brand positioning is both functional, offering tools and tips, and emotional, focusing on healing and improving one's relationship with their inner child. The brand aims to provide resources and support for individuals seeking to understand and overcome their emotional challenges. # Product BetterMe is a wellness resource that offers tips and tools to help individuals build a better relationship with their inner child. It addresses unresolved feelings of abandonment, rejection, or unworthiness that may stem from childhood hardships. The product aims to help users understand why they might still feel certain negative emotions and provides guidance on how to work through these feelings. It emphasizes that working through childhood hardships takes time but can ultimately change one's life. The ad encourages viewers to take a test to find their wellness score, suggesting that the product offers a way to assess and improve their overall well-being. The product is for individuals who experience taking things personally, isolating themselves when stressed, and having a perfectionist attitude while procrastinating. The ad tells the viewer that this product is worth trying because it offers a path to healing and self-improvement by addressing the root causes of emotional challenges. # Visual style The ad has a mixed aesthetic, combining real-life footage with simple, animated drawings. The editing style is quick cuts, with static shots. The production quality is a hybrid of polished commercial and UGC feel. The visual motif is the use of animated drawings to illustrate emotional states and concepts. The pacing is moderate, with cuts timed to voiceover lines. The overall tone is supportive and encouraging. # Hooks Spoken: 00:00–00:03 Women with a wounded inner child often stay single as a coping mechanism. Text overlay: 00:00–00:03 Women with a wounded inner child often stay single as a coping mechanism / 00:00–00:03 BetterMe / 00:00–00:03 Actor portrayal. / 00:00–00:03 Focused on well-being, this product is not meant to replace mental health treatment. If you have mental health concerns, please consult a mental health specialist. Visual: 00:00–00:03 A woman with long dark hair in a braid, wearing a black jacket and pants, is walking on a sidewalk in a residential area. She is looking to the side and appears to be stretching her arms and neck. The background includes houses, a street, and a car. The camera is stationary and at eye level. The lighting is bright and natural. The text overlay reads, "Women with a wounded inner child often stay single as a coping mechanism" and the BetterMe logo is visible. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is unresolved feelings of abandonment, rejection, or unworthiness stemming from childhood. "You might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness." # Value propositions - Learn tips to build a better relationship with your inner child: This connects the functional feature of providing tips with the benefit of improving one's relationship with their inner child. - Working through childhood hardships takes time, but it can also change your life: This connects the process of working through hardships with the positive outcome of life-changing improvements. # Benefits - Working through childhood hardships can change your life # Features - Tips to build a better relationship with your inner child # Call to action Try this test to find your wellness score. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, offering insights and solutions related to mental health and emotional well-being. # Storyline - 00:00–00:03 00:00–00:03 Women with a wounded inner child often stay single as a coping mechanism. This statement introduces the topic of the ad, suggesting that emotional wounds from childhood can affect adult relationships. The perspective is from the brand, presenting a psychological observation. - 00:03–00:09 00:03–00:09 Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating? This is a question that aims to engage the viewer by listing common behaviors associated with emotional distress. The perspective is from the brand, posing questions to the audience to see if they relate. - 00:09–00:14 00:09–00:14 You might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. This statement suggests a potential cause for the behaviors mentioned earlier, linking them to childhood experiences. The perspective is from the brand, offering a possible explanation for the viewer's feelings. - 00:14–00:20 00:14–00:20 But why might you still feel this way? It could be because you're now the one making your inner child feel abandoned, rejected, or unworthy. This question explores why these feelings persist into adulthood, suggesting that the viewer may be perpetuating the cycle. The perspective is from the brand, prompting self-reflection. - 00:20–00:27 00:20–00:27 You can learn tips to build a better relationship with your inner child. Working through childhood hardships takes time, but it can also change your life. This statement offers hope and a solution, suggesting that healing is possible through self-improvement. The perspective is from the brand, providing encouragement and a call to action. - 00:27–00:29 00:27–00:29 Try this test to find your wellness score. This is a direct call to action, encouraging the viewer to engage with the brand's resources. The perspective is from the brand, promoting their product.

# Ad summary This ad is in the form of a checklist and asks the question, "Why do I push people away right after getting close?" It then prompts the viewer to take a test. # Brand positioning There is no brand explicitly mentioned in the ad. The ad focuses on a personal issue, which is pushing people away after getting close to them. The brand aims to occupy a space in the consumer's mind as a resource for understanding attachment styles and personal behavior patterns. The brand aligns with values of self-awareness, personal growth, and emotional intelligence. The brand positioning is emotional, focusing on understanding and addressing personal challenges in relationships. # Product The product being advertised is a test designed to help individuals understand if they have a preoccupied attachment style. The test is for people who find themselves pushing people away right after getting close. The ad addresses the purchase barrier of uncertainty by offering a way to gain clarity and self-awareness. The ad suggests that taking the test can provide insights into one's behavior and attachment patterns. # Visual style The ad has a lo-fi, UGC production quality, resembling a handwritten note or checklist. The visual motif is a checklist format, with handwritten text and a textured background. The image treatment includes a red color grading and a handwritten font style. The style mimics a platform-native style, resembling a note or checklist that might be found on social media. The typography is large and bold for the main question, with smaller text for the checklist items. The style contrasts with typical high-design ads, aiming for a more relatable and personal feel, which may increase scannability and stop power in feed. # Hooks Headline: Why do I push people away right after getting close? # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of pushing people away after getting close, which can lead to feelings of isolation and confusion. "Why do I push people away right after getting close?" # Value propositions - The test provides a way to understand if you have a preoccupied attachment style. # Call to action TAKE TEST # Point of view - Customer: The questions and statements in the checklist are framed from the perspective of someone seeking self-understanding and reflecting on their own behavior in relationships. - Brand: The call to action "TAKE TEST" is presented from the brand's perspective, encouraging viewers to engage with their offering. # Storyline - The ad starts by posing the question, "How do I know if I have a preoccupied attachment style?" This is intended to grab the viewer's attention by addressing a common concern about relationship patterns. The question is presented from the perspective of someone seeking self-understanding. - The ad then lists a series of statements or questions related to attachment styles, such as "Why do I push people away right after getting close?" This is intended to resonate with viewers who experience these feelings. The statements are presented from the perspective of someone reflecting on their own behavior. - The ad concludes with a call to action, "TAKE TEST," encouraging viewers to take a test to gain more insight. This is intended to prompt the viewer to engage with the brand's offering. The call to action is presented from the brand's perspective.

# Ad summary This ad uses a cartoon character to discuss the concept of a wounded inner child and how it can affect people's behavior and relationships. It poses questions to the viewer to see if they can relate to the feelings of abandonment, rejection, or unworthiness. The ad suggests that working through childhood hardships can change your life and encourages viewers to take a test to find their trauma score. # Brand positioning The brand is presented as a source of information and support for individuals dealing with unresolved feelings and childhood hardships. It aims to occupy a space in the consumer's mind as a helpful resource for personal growth and healing. The brand aligns with values of self-awareness, emotional well-being, and personal development. It pushes against the norm of ignoring or suppressing emotional issues and promotes a proactive approach to addressing them. The brand positioning is both functional, by providing tips and resources, and emotional, by addressing feelings of abandonment, rejection, and unworthiness. # Product The product being advertised is a test designed to help individuals find their trauma score. The ad suggests that this test can provide insights into unresolved feelings and childhood hardships. It is implied that the test is for individuals who take things personally, isolate themselves when stressed, have a perfectionist attitude, and procrastinate. The USP is that the test can help individuals understand and address their wounded inner child, leading to personal growth and a better relationship with themselves. The ad addresses the purchase barrier of not knowing where to start in addressing emotional issues by offering a simple test as a starting point. # Visual style The ad has a simple, cartoonish aesthetic with a hand-drawn feel. The editing style is static, with no transitions between shots. The production quality is low-fi, giving it a UGC feel. The pacing is slow and consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Men with a wounded inner child often become clingy, nice guys. Text overlay: 00:00–00:03 Men with a wounded inner child often become clingy “Nice Guys” Visual: 00:00–00:03 A cartoon drawing of a bald man with a sad expression is shown in front of a brick building with snow on the ground. The man is wearing a white t-shirt and carrying a black briefcase. Text overlay: "Men with a wounded inner child often become clingy 'Nice Guys'" # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling abandoned, rejected, or unworthy, especially for those who take things personally, isolate themselves when stressed, have a perfectionist attitude, and procrastinate. "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" # Value propositions - Find your trauma score # Benefits - Learn tips to build a better relationship with your inner child - Working through childhood hardships can change your life # Call to action TRY NOW! # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the official voice of the brand, delivering scripted lines and product claims. # Storyline - 00:00–00:03 The ad starts by stating that men with a wounded inner child often become clingy "Nice Guys." - 00:03–00:09 The ad then asks a series of questions to the viewer, such as "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" - 00:09–00:16 The ad suggests that if the viewer relates to these questions, they might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. - 00:16–00:22 The ad then asks why the viewer might still feel this way and suggests that it could be because they are now the one making their inner child feel abandoned, rejected, or unworthy. - 00:22–00:28 The ad states that the viewer can learn tips to build a better relationship with their inner child and that working through childhood hardships takes time but can also change their life. - 00:28–00:30 The ad concludes by encouraging the viewer to try a test to find their trauma score.

# Ad summary This ad promotes the BetterMe app, which helps men address childhood trauma and improve their relationships. The ad features an animated man who struggles with trust, overthinking, and feeling unappreciated. He discovers the BetterMe app, takes a 3-minute quiz, and gains insights into how his childhood trauma affects his relationships. As a result, he feels calmer, more connected, and confident in love. # Brand positioning The BetterMe app is presented as a tool for personal growth and mental well-being, specifically targeting men who struggle with unresolved childhood trauma. The brand aims to occupy a space in the consumer's mind as a supportive and effective resource for improving relationships and emotional health. It aligns with values of self-awareness, healing, and connection. The brand pushes against the norm of ignoring or downplaying the impact of childhood trauma on adult relationships, offering a functional solution for addressing these issues. The brand positioning is both functional (providing a quiz and insights) and emotional (offering calmness, connection, and confidence in love). # Product The BetterMe app is a mental health and personal growth tool designed to help men address unresolved childhood trauma and improve their relationships. The app features a 3-minute quiz that reveals how childhood trauma shapes one's fear of closeness and reactions in relationships. It provides insights and guidance to help users feel calmer, more connected, and confident in love. The app is for men who struggle with trust, overthinking, and feeling unappreciated in their relationships. The ad addresses the purchase barrier of skepticism by showing the user's initial doubt and subsequent positive experience. The USP is the app's ability to provide personalized insights into the impact of childhood trauma on relationships, leading to improved emotional well-being. # Visual style The ad has a distinct paper-cut style animation, giving it a unique and handcrafted feel. The editing style is smooth, with static shots and simple transitions. The production quality is polished, creating a professional and engaging viewing experience. The pacing is consistent, with a moderate tempo that allows the viewer to absorb the information. The visuals are timed to the voiceover, enhancing the overall impact of the message. # Hooks Spoken: 00:00–00:03: Men with unresolved childhood trauma often confuse closeness with constant availability. Text overlay: 00:00–00:03: Men with unresolved childhood trauma often confuse closeness with constant availability Visual: 00:00–00:03: An animated man with curly brown hair and a beard lies in bed, looking sad and contemplative. He is wearing a green t-shirt and pants. The room is dimly lit, with a nightstand and lamp next to the bed. A window shows a night sky with a moon and stars. The scene is rendered in a paper-cut style animation. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the struggle to trust and connect with a partner due to unresolved childhood trauma. This is signaled by the line, "He struggles to trust his partner, even when there's no real reason." # Value propositions - The 3-minute quiz provides quick and easy access to personalized insights. - The app helps users understand how their childhood trauma affects their relationships. - The app offers guidance and support for improving emotional well-being and relationships. # Benefits - Feel calmer - More connected - Confident in love # Features - 3-minute quiz - Personalized insights into childhood trauma - Guidance for improving relationships # Call to action TRY NOW! # Point of view - Customer 100% – The entire ad is told from the perspective of a man who has used the BetterMe app to address his childhood trauma and improve his relationships. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with the statement, "Men with unresolved childhood trauma often confuse closeness with constant availability." This sets the stage by identifying the target audience and the core issue the ad will address. - 00:03–00:07 00:03–00:07: The ad continues, "He struggles to trust his partner, even when there's no real reason." This highlights a common symptom of unresolved trauma, creating a sense of relatability for the viewer. - 00:07–00:10 00:07–00:10: The ad states, "He reads silence as rejection, and distance as a threat." This further elaborates on the man's emotional struggles and how he interprets his partner's actions. - 00:10–00:13 00:10–00:13: The ad explains, "Growing up, he learned to stay alert instead of feeling safe." This provides context for the man's behavior, linking it to his childhood experiences. - 00:13–00:20 00:13–00:20: The ad continues, "Worry and overthinking keep him stuck in his own head. He tries to be perfect in the relationship but still doesn't feel appreciated by his partner." This describes the man's internal struggles and his attempts to cope with his issues. - 00:20–00:25 00:20–00:25: The ad states, "Slowly, fear controls his reactions, and intimacy starts to feel overwhelming." This shows the negative impact of unresolved trauma on the man's relationship and emotional well-being. - 00:25–00:27 00:25–00:27: The ad introduces the solution: "A friend told me about the BetterMe app." This marks a turning point in the narrative, offering a potential path to improvement. - 00:27–00:30 00:27–00:30: The ad continues, "I was skeptical at first, but this app felt different." This acknowledges the viewer's potential skepticism and suggests that the BetterMe app is unique. - 00:30–00:33 00:30–00:33: The ad explains, "I took BetterMe's 3-minute quiz..." This highlights a key feature of the app and its ease of use. - 00:33–00:37 00:33–00:37: The ad states, "...which revealed how my childhood trauma shaped my fear of closeness and my reactions in relationships." This shows the value of the quiz in providing personalized insights. - 00:37–00:42 00:37–00:42: The ad concludes, "Now, I finally feel calmer, more connected, and confident in love." This demonstrates the positive outcome of using the BetterMe app, offering hope and encouragement to the viewer.

# Ad summary This ad discusses the concept of a wounded inner child and how it can affect men. It lists several traits that may indicate a wounded inner child, such as taking things personally, isolating oneself when stressed, and having a perfectionist attitude while also procrastinating. The ad suggests that these feelings may be caused by unresolved feelings of abandonment, rejection, or unworthiness. It encourages viewers to take a test to find their trauma score. # Brand positioning The brand is presented as a source of information and support for individuals dealing with unresolved childhood trauma. It aims to occupy a space in the consumer's mind as a helpful resource for understanding and addressing the impact of a wounded inner child. The brand aligns with values of self-awareness, healing, and personal growth. It pushes against the norm of ignoring or dismissing the effects of childhood experiences on adult behavior. The brand positioning is both functional, by providing tips and resources, and emotional, by addressing feelings of abandonment, rejection, and unworthiness. # Product The product is a trauma score test designed to help individuals identify and understand the impact of unresolved childhood trauma on their lives. The test is for anyone who experiences traits such as taking things personally, isolating oneself when stressed, and having a perfectionist attitude while also procrastinating. The test addresses the purchase barrier of not knowing the extent to which past trauma affects current behavior. The ad tells the viewer that this product is worth trying because it can help them build a better relationship with their inner child and potentially change their life. # Visual style The ad has a simple, cartoonish aesthetic with a hand-drawn feel. The editing style is static, with no transitions between shots. The production quality is low-fi, giving it a UGC feel. The pacing is slow and consistent. The text is timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: Men with a wounded inner child often become needy, nice guys. Text overlay: 00:00–00:03: Men with a wounded inner child often become needy "Nice Guys" Visual: 00:00–00:03: A cartoon drawing of a bald man with a sad expression is shown walking in the snow in front of a brick building. He is wearing a white t-shirt and carrying a black briefcase. A white text box reads, "Men with a wounded inner child often become needy 'Nice Guys'." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing the extent to which past trauma affects current behavior. "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" # Value propositions - The trauma score test can help you understand the impact of unresolved childhood trauma on your life. # Benefits - Build a better relationship with your inner child - Working through childhood hardships can change your life # Features - Trauma score test # Call to action Try this test to find your trauma score. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered in the official voice of the brand, presenting information and a call to action. # Storyline - 00:00–00:03 The ad begins by stating that men with a wounded inner child often become needy "Nice Guys." - 00:03–00:09 The ad asks if the viewer takes things personally, isolates themselves when stressed, and has a perfectionist attitude while also procrastinating. This is intended to make the viewer question if they have a wounded inner child. - 00:09–00:16 The ad suggests that the viewer might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. This is intended to provide a possible explanation for the viewer's feelings. - 00:16–00:22 The ad asks why the viewer might still feel this way, suggesting it could be because they are now the one making their inner child feel abandoned, rejected, or unworthy. This is intended to make the viewer reflect on their current behavior. - 00:22–00:28 The ad states that the viewer can learn tips to build a better relationship with their inner child and that working through childhood hardships takes time but can also change their life. This is intended to offer hope and encouragement. - 00:28–00:30 The ad encourages the viewer to try the test to find their trauma score. This is a call to action.

# Ad summary This ad speaks to women who may have a wounded inner child and offers a test to find their wellness score. # Brand positioning This ad for an unbranded wellness test speaks to women who may have a wounded inner child. The brand aims to occupy a space in the consumer's mind as a resource for women who are struggling with feelings of abandonment, rejection, or unworthiness. The brand aligns with values of self-care and emotional well-being. The brand pushes against the norm of ignoring or suppressing difficult emotions. The brand positioning is emotional, focusing on empowerment and healing. # Product The ad promotes a wellness test designed to help women understand their emotional well-being. The test is for women who may have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. The ad suggests that working through childhood hardships takes time, but it can also change your life. The USP is that the test can help women build a better relationship with their inner child. The ad addresses the purchase barrier of time by acknowledging that working through childhood hardships takes time, but it emphasizes the potential for positive change. # Visual style The ad has a hybrid aesthetic, blending live-action footage with simple animated drawings. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is polished, with clear visuals and professional voiceover. The pacing is fast, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Women with a wounded inner child often become unconfident, good girls. Text overlay: 00:00–00:03 Women with a wounded inner child often become unconfident “Good Girls.” / 00:00–00:03 Actor portrayal. Visual: 00:00–00:03 A woman with long dark hair, wearing a black jacket and pants, walks on a sidewalk in a residential neighborhood. The houses are two stories tall and painted in light colors. The sky is blue and the sun is shining. Text overlay reads, "Women with a wounded inner child often become unconfident 'Good Girls.'" and "Actor portrayal." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling unconfident, taking things personally, isolating yourself when stressed, having a perfectionist attitude, and procrastinating. "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" # Value propositions - Learn tips to build a better relationship with your inner child - Working through childhood hardships takes time, but it can also change your life # Benefits - Build a better relationship with your inner child - Change your life # Call to action TAKE TEST # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, offering insights and solutions related to inner child healing. # Storyline - 00:00–00:03 The ad opens with a woman walking down the street, and text overlaying the video states, "Women with a wounded inner child often become unconfident 'Good Girls.'" This is intended to grab the viewer's attention by identifying a specific group of women who may be struggling with their inner child. The perspective is from the brand, speaking directly to the viewer and making a statement about a specific group of women. The tone is serious and empathetic. - 00:03–00:09 The ad transitions to an animated drawing of a woman lying in bed, and text overlaying the video asks, "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" This is intended to further engage the viewer by asking a series of questions that may resonate with them. The perspective is from the brand, speaking directly to the viewer and asking a series of questions. The tone is inquisitive and empathetic. - 00:09–00:14 The ad transitions to an animated drawing of a girl on a swing, and text overlaying the video states, "You might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness." This is intended to provide a possible explanation for the viewer's struggles. The perspective is from the brand, speaking directly to the viewer and offering a possible explanation. The tone is informative and empathetic. - 00:14–00:20 The ad transitions to an animated drawing of a girl sitting at a desk with a laptop, and text overlaying the video asks, "But why might you still feel this way? It could be because you're now the one making your inner child feel abandoned, rejected, or unworthy." This is intended to challenge the viewer to consider their own role in their struggles. The perspective is from the brand, speaking directly to the viewer and challenging them to consider their own role. The tone is challenging and empathetic. - 00:20–00:27 The ad transitions to an animated drawing of a girl smiling and waving, and text overlaying the video states, "You can learn tips to build a better relationship with your inner child. Working through childhood hardships takes time, but it can also change your life." This is intended to offer hope and encouragement to the viewer. The perspective is from the brand, speaking directly to the viewer and offering hope and encouragement. The tone is hopeful and encouraging. - 00:27–00:29 The ad transitions to an animated drawing of a girl smiling and waving, and text overlaying the video states, "Try this test to find your wellness score." This is intended to encourage the viewer to take action and learn more about their emotional well-being. The perspective is from the brand, speaking directly to the viewer and encouraging them to take action. The tone is encouraging and supportive. - 00:29–00:32 The ad transitions to a gray screen with the text "TAKE TEST" and an arrow pointing down. This is intended to provide a clear call to action for the viewer. The perspective is from the brand, providing a clear call to action. The tone is direct and action-oriented.

# Ad summary This ad uses a question and answer format to address the topic of preoccupied attachment style. It presents a question about why closeness can cause anxiety and prompts viewers to take a test. # Brand positioning There is no brand explicitly presented in the ad. The focus is on the topic of attachment styles and providing a resource (a test) for individuals to learn more about themselves. The ad does not promote any specific values, lifestyle, or product, but rather aims to educate and engage viewers interested in self-discovery and understanding their emotional patterns in relationships. # Product The ad promotes an attachment style test. The test is implied to help individuals understand why they might feel anxious in close relationships, specifically addressing the question of why closeness makes them anxious instead of calm. The ad suggests that the test can provide insights into whether someone has a preoccupied attachment style. The ad aims to address the confusion and anxiety someone might experience in relationships and offers a way to gain clarity and self-awareness. # Visual style The ad has a lo-fi, handwritten aesthetic, resembling a page from a personal journal or a note scrawled on a whiteboard. The color palette is limited to muted red and dark blue, creating a sense of intimacy and vulnerability. The overall effect is casual and approachable, suggesting a personal and relatable tone. # Hooks Headline: Why does closeness make me anxious instead of calm? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling anxious in close relationships, specifically the question of why closeness makes someone anxious instead of calm. # Value propositions - The ad offers a test to help individuals understand their attachment style and why they might feel anxious in close relationships. # Call to action TAKE TEST # Social proof - None used. # Point of view - Customer: The ad presents questions and statements that resonate with someone who may be experiencing anxiety in relationships and questioning their attachment style. # Storyline - The ad starts by posing the question, "How do I know if I have a preoccupied attachment style?" This is intended to grab the attention of viewers who may be questioning their attachment style and seeking answers. The brand is presenting this question to draw in the audience. - The ad then lists several potential indicators or symptoms related to preoccupied attachment style, such as fear of rejection, overthinking small things, and feeling unloved easily. This is intended to help viewers identify with the topic and see if it resonates with their experiences. The brand is providing these indicators to help the audience self-diagnose. - The ad highlights the question, "Why does closeness make me anxious instead of calm?" This is intended to address a specific pain point or concern that individuals with a preoccupied attachment style may experience. The brand is presenting this question to show empathy and understanding. - The ad ends with a call to action, "TAKE TEST," suggesting that viewers can take a test to learn more about their attachment style. This is intended to provide a solution or next step for viewers who are interested in exploring the topic further. The brand is prompting the audience to engage with their resource.

# Ad summary This ad speaks to women who have a wounded inner child and offers a test to find their wellness score. # Brand positioning This ad for a wellness test is geared towards women who have a wounded inner child. The brand aims to occupy a space in the consumer's mind that is focused on self-improvement and healing. The brand aligns with values of self-awareness, emotional intelligence, and personal growth. The brand pushes against the norm of ignoring or suppressing emotional pain. The brand positioning is emotional, focusing on empowerment and healing. # Product The product is a wellness test designed to help women understand their emotional well-being and identify areas for personal growth. The test is for women who identify as overly sensitive "Good Girls" and who may have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. The ad addresses the purchase barrier of time by stating that working through childhood hardships takes time, but it can also change your life. The ad tells the viewer that this product is worth trying because it can help them build a better relationship with their inner child and improve their overall wellness. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is a mix of polished and scrappy, which supports the intended tone of being both informative and relatable. The pacing is consistent throughout the ad. # Hooks Spoken: Women with a wounded inner child often become overly sensitive, good girls. Text overlay: Women with a wounded inner child often become overly sensitive “Good Girls.” / Actor portrayal. Visual: 00:00–00:03: A woman with long dark hair is jogging on a sidewalk in a residential neighborhood. She is wearing a black jacket and black leggings. The background includes houses and trees. The camera is stationary and at eye level. The lighting is bright and sunny. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. The ad asks, "Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?" # Value propositions - The wellness test can help you build a better relationship with your inner child. - Working through childhood hardships takes time, but it can also change your life. - The wellness test can help you find your wellness score. # Benefits - Build a better relationship with your inner child - Change your life - Find your wellness score # Features - Wellness test # Call to action TAKE TEST # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, using scripted lines and product claims. # Storyline - 00:00–00:03 A woman is walking outside. - 00:03–00:08 The narrator asks if you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating. - 00:08–00:14 The narrator states that you might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness. - 00:14–00:19 The narrator asks why you might still feel this way and states that it could be because you're now the one making your inner child feel abandoned, rejected, or unworthy. - 00:19–00:27 The narrator states that you can learn tips to build a better relationship with your inner child and that working through childhood hardships takes time, but it can also change your life. - 00:27–00:29 The narrator encourages the viewer to try the test to find their wellness score.

# Ad summary This ad for BetterMe features an animated man who is struggling with emotional issues in his relationship. He is constantly overanalyzing his partner's actions and words, and he needs reassurance all the time. He gives everything to the relationship but doesn't feel appreciated by his partner. A friend tells him about the BetterMe app, and he decides to try it. He takes BetterMe's 3-minute quiz, which helps him recognize his emotional triggers and understand himself better. Now, he finally feels more confident, calm, and in control of his life. # Brand positioning BetterMe is presented as a supportive and accessible mental wellness app that helps users understand and manage their emotional triggers. The brand aims to occupy a space in the consumer's mind as a tool for self-improvement and emotional well-being, particularly for individuals struggling with relationship issues and self-doubt. The brand aligns with values of self-awareness, emotional intelligence, and personal growth. It pushes against the norm of ignoring or dismissing emotional struggles, instead offering a proactive solution. The brand positioning is both functional (providing a quiz and tools for self-understanding) and emotional (offering feelings of confidence, calm, and control). # Product The BetterMe app is a mental wellness tool designed to help users recognize and understand their emotional triggers. It features a 3-minute quiz that provides insights into the user's emotional patterns and helps them gain a better understanding of themselves. The app is for individuals struggling with emotional issues, particularly in relationships, and those seeking self-improvement and emotional well-being. The USP is its ability to provide quick, accessible, and personalized insights into one's emotional state. The ad addresses the purchase barrier of skepticism by showing the user's initial doubt followed by a positive experience with the app. The ad tells the viewer that this product is worth trying because it offers a path to feeling more confident, calm, and in control of their life. # Visual style The ad has a cartoonish, paper-cut-like aesthetic, giving it a unique and slightly whimsical feel. The editing style is a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality is polished, but not overly so, creating a balance between a professional commercial and a UGC feel. The pacing is moderate, with cuts timed to the music beats and voiceover lines. The visual motifs include recurring use of the animated man in various settings, each representing a different aspect of his emotional journey. # Hooks Spoken: 00:00–00:04 Men shaped by early emotional neglect become overly attached to their partners. Text overlay: 00:00–00:04 Men shaped by early emotional neglect become overly attached to their partners. Visual: 00:00–00:04 An animated man with curly brown hair and a beard lies in bed, looking sad. He is wearing a green t-shirt and pants. The room is dimly lit, with a lamp on the nightstand and a window showing a night sky with a crescent moon. The style is cartoonish and paper-cut-like. Text overlay: "Men shaped by early emotional neglect become overly attached to their partners." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is feeling overly attached to a partner due to early emotional neglect, leading to constant overanalyzing, need for reassurance, fear of abandonment, and self-doubt. "He gives everything to the relationship but doesn't feel appreciated by his partner." # Value propositions - Quick 3-minute quiz helps you understand your emotional triggers - Gain confidence and control over your life through self-understanding # Benefits - Understand yourself better - Feel more confident - Feel more calm - Feel in control of your life # Features - 3-minute quiz to recognize emotional triggers # Call to action TRY NOW! # Social proof - "A friend told me about the BetterMe app." # Point of view - Customer 80% – The majority of the video is told from the perspective of a customer who has used the BetterMe app and is sharing his positive experience. - Brand 20% – The brand's voice is present in the initial statements about men with emotional neglect and in the final call to action. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with the statement, "Men shaped by early emotional neglect become overly attached to their partners." This sets the stage by introducing the core issue the ad will address. The message is to highlight a specific emotional pattern in men. The perspective is from an external, observational point of view, presenting a general statement about a particular group of men. The tone is serious and informative, aiming to resonate with those who identify with the statement. - 00:04–00:11 00:04–00:11 The ad continues, "He constantly overanalyzes his partner's actions and words. He needs reassurance all the time." This elaborates on the initial statement by describing specific behaviors associated with the emotional pattern. The message is to provide concrete examples of how this attachment manifests. The perspective remains external, describing the actions of the man in question. The tone is empathetic, acknowledging the man's need for reassurance. - 00:11–00:16 00:11–00:16 The ad adds, "...yet it never truly calms him. Deep down, he fears being abandoned..." This reveals the underlying anxiety and insecurity driving the man's behavior. The message is to highlight the ineffectiveness of external reassurance and the deep-seated fear of abandonment. The perspective shifts slightly to offer insight into the man's internal feelings. The tone is sympathetic, acknowledging the man's vulnerability. - 00:16–00:23 00:16–00:23 The ad continues, "...and questions whether he's really loved. Worry..." This further emphasizes the man's self-doubt and anxiety. The message is to underscore the man's insecurity and need for validation. The perspective remains focused on the man's internal state. The tone is understanding, acknowledging the man's emotional turmoil. - 00:23–00:35 00:23–00:35 The ad states, "Worry, jealousy, and self-doubt slowly take over his thoughts. He gives everything to the relationship but doesn't feel appreciated by his partner." This describes the negative impact of these emotions on the man's life and relationship. The message is to illustrate the consequences of unresolved emotional issues. The perspective is from an external observer, describing the man's overall experience. The tone is cautionary, highlighting the potential for emotional distress. - 00:35–00:42 00:35–00:42 The ad continues, "Over time, he becomes a 'Nice Guy,' afraid of rejection and judgment from his woman." This labels the man's behavior as a specific type of emotional coping mechanism. The message is to identify a common pattern of behavior in men with these emotional issues. The perspective is from an external, analytical point of view. The tone is critical, pointing out the potential pitfalls of this behavior. - 00:42–00:50 00:42–00:50 The ad transitions to a solution, "A friend told me about the BetterMe app. I was skeptical at first, but this app felt different." This introduces the BetterMe app as a potential solution to the man's problems. The message is to offer hope and a path to improvement. The perspective shifts to the man's personal experience. The tone is hopeful, suggesting a positive change. - 00:50–00:59 00:50–00:59 The ad explains, "I took BetterMe's 3-minute quiz, which helped me recognize my emotional triggers and understand myself better." This describes the specific features and benefits of the BetterMe app. The message is to highlight the app's ability to provide self-awareness and emotional understanding. The perspective remains focused on the man's personal experience. The tone is informative, explaining how the app works. - 00:59–01:09 00:59–01:09 The ad concludes, "Now, I finally feel more confident, calm, and in control of my life." This emphasizes the positive outcomes of using the BetterMe app. The message is to promise a better emotional state and improved quality of life. The perspective is from the man's point of view, expressing his newfound feelings. The tone is uplifting and empowering, encouraging viewers to try the app.

# Ad summary This ad uses simple animation to illustrate how the BetterMe app can help users understand their relationship patterns and improve trust. It shows how the app's quiz can provide insights and reduce relationship pressure. # Brand positioning BetterMe is presented as a supportive tool for personal growth and relationship improvement. The brand aims to occupy a space in the consumer's mind as a helpful resource for understanding and navigating relationship challenges. It aligns with values of self-awareness, emotional intelligence, and proactive relationship management. The brand pushes against the norm of ignoring or downplaying relationship issues, instead promoting active engagement and understanding. The brand positioning is both functional, offering a quiz and insights, and emotional, promising reduced relationship pressure and increased trust. # Product The BetterMe app is a tool designed to help users understand their relationship patterns and improve trust. The ad highlights a quick, 3-minute quiz within the app that provides insights into what's really going on inside the user. The app is for anyone struggling with relationship pressure, fear, and a lack of trust. The USP is its ability to provide clarity and reduce pressure in relationships through self-awareness. The ad addresses the purchase barrier of uncertainty by offering a quick and easy way to gain insights. The ad tells the viewer that this product is worth trying because it offers a path to increased trust and reduced relationship pressure. # Visual style The ad has a simple, clean aesthetic with black line drawings on a white background. The editing style is static shots with text overlays. The production quality has a minimalist feel. The pacing is slow and consistent, with cuts timed to the music. The audio-visual sync is present with text and product actions timed to the music. # Hooks Spoken: 00:00–00:02 This is how trying to speak about my feelings turned me into “the offended one.” Text overlay: 00:00–00:02 This is how trying to speak about my feelings turned me into “the offended one” Visual: 00:00–00:02 The shot features a white background with a black line drawing of two simple, gender-neutral figures. One figure stands near a white door, looking sad. The other figure is reaching out to the first figure with a red heart. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of being misunderstood and penalized for expressing emotions in a relationship. "This is how trying to speak about my feelings turned me into 'the offended one'." # Value propositions - The quick 3-minute quiz provides insights into your relationship - The app helps you trust more and reduces relationship pressure # Benefits - Helped me see what was really going on inside me - Now I trust more - The pressure in our relationship is finally gone # Features - Quick 3-minute quiz # Call to action TAKE TEST # Social proof - "A friend told me about the BetterMe app" – Implies a recommendation from a trusted source. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their personal experience and journey. # Storyline - 00:00–00:02 00:00–00:02 This is how trying to speak about my feelings turned me into “the offended one” – The ad opens with an animation of two figures, one offering a heart and the other turning away, symbolizing the frustration of miscommunication and feeling misunderstood. The message conveys the common experience of feeling penalized for expressing emotions, setting a relatable tone. - 00:02–00:05 00:02–00:05 At first, I just wanted to feel loved. – The animation shows the figure alone with a broken heart, expressing a basic human desire for affection and connection. This message aims to evoke empathy and highlight the vulnerability behind relationship struggles. - 00:06–00:08 00:06–00:08 But then I started comparing myself to everyone else. – The animation shows the figure looking at a phone and feeling insecure, illustrating the negative impact of social comparison on self-esteem and relationships. This message highlights a common pitfall in modern relationships, driven by social media and unrealistic expectations. - 00:08–00:10 00:08–00:10 I worried they’d find someone better, prettier, smarter. – The animation shows the figure with a tangled mess above their head, representing anxiety and fear of inadequacy. This message conveys the internal struggle of self-doubt and the pressure to measure up to perceived ideals. - 00:11–00:12 00:11–00:12 I asked for constant reassurance and still didn’t believe it. – The animation shows the figure looking out a rainy window, symbolizing a need for validation that remains unfulfilled. This message highlights the cycle of seeking reassurance without internalizing it, leading to continued insecurity. - 00:13–00:15 00:13–00:15 Every small thing felt like a sign they were pulling away. – The animation shows the figure holding a phone with a worried expression, illustrating heightened sensitivity and misinterpreting neutral actions as rejection. This message conveys the experience of anxiety amplifying small uncertainties into major fears. - 00:16–00:17 00:16–00:17 I was stuck in my head, guessing, doubting, never feeling safe. – The animation shows the figure looking distressed, emphasizing the feeling of being trapped in a cycle of negative thoughts and insecurity. This message reinforces the emotional toll of constant self-doubt and anxiety in relationships. - 00:18–00:22 00:18–00:22 And all that fear was pushing us further apart. – The animation shows the figure pushing away from a mirror, symbolizing how fear and insecurity can create distance in relationships. This message highlights the self-sabotaging nature of fear and its impact on connection. - 00:23–00:24 00:23–00:24 A friend told me about the BetterMe app. – The animation shows the figure being introduced to the app, presenting it as a potential solution to the highlighted problems. This message introduces the product as a helpful resource, shifting the tone towards hope and resolution. - 00:25–00:26 00:25–00:26 I figured I’d give it a shot. – The animation shows the figure considering the app with a hopeful expression, indicating a willingness to try something new. This message encourages the viewer to be open to exploring the app as a potential solution. - 00:29–00:31 00:29–00:31 I tried their quick 3-minute quiz – and it helped me see – The animation shows the figure using the app with stars around them, suggesting a positive experience and newfound clarity. This message highlights the ease and effectiveness of the app's quiz. - 00:35–00:36 00:35–00:36 what was really going on inside me. – The animation shows the figure with open arms and a smile, symbolizing self-awareness and understanding. This message emphasizes the app's ability to provide personal insights. - 00:38–00:41 00:38–00:41 Now I trust more, and the pressure in our relationship is finally gone. – The animation shows the figure offering a heart with a smile, symbolizing increased trust and reduced relationship stress. This message conveys the positive outcomes of using the app, reinforcing its value proposition.

# Ad summary This ad uses animation to discuss the concept of the 'wounded inner child' and how childhood experiences can affect adult behavior. It suggests that negative patterns like oversharing, perfectionism, and procrastination may stem from unresolved feelings of abandonment, rejection, or unworthiness. The ad encourages viewers to take a test to find their wellness score. # Brand positioning The brand is presented as a source of information and support for individuals dealing with emotional challenges rooted in childhood experiences. It positions itself as empathetic and understanding, acknowledging the impact of past hardships on present behavior. The brand aims to occupy a space of accessible self-help, offering tools and insights for personal growth and healing. It aligns with values of self-awareness, emotional well-being, and personal development. The brand pushes against the norm of ignoring or dismissing the impact of childhood trauma, instead promoting the importance of addressing and healing these wounds. The brand positioning is both functional, by offering a test to assess wellness, and emotional, by addressing feelings of abandonment, rejection, and unworthiness. # Product The product being advertised is a wellness test designed to help individuals understand their emotional state and identify potential areas for personal growth. The test is intended for adults who may be struggling with negative patterns such as oversharing, isolation, perfectionism, and procrastination. The ad suggests that these patterns may be linked to unresolved childhood experiences and a 'wounded inner child.' The test aims to provide insights into these underlying issues and offer tips for building a better relationship with one's inner child. The ad addresses the purchase barrier of skepticism or uncertainty by framing the test as a simple and accessible way to gain self-awareness and potentially change one's life. # Visual style The ad has a simple, hand-drawn aesthetic with a textured background that resembles crumpled paper. The animation is basic, with static shots and minimal movement. The production quality is low-fi, giving it a casual, approachable feel. The pacing is slow and deliberate, with cuts timed to the voiceover lines. The use of red to highlight certain words adds emphasis and visual interest. # Hooks Spoken: 00:00–00:03: Oversharing is not just a habit. It's a coping mechanism you developed as a child. Text overlay: 00:00–00:03: Oversharing is not just a habit. It's a coping mechanism you developed as a child / 00:00–00:31: Actor portrayal. / 00:00–00:31: Focused on wellbeing, this product is not meant to replace mental health treatment. If you have mental health concerns, please consult a mental health specialist. Visual: 00:00–00:03: A simple animation shows a bald, sad-looking stick figure pulling a yellow sled. The background is a textured gray, resembling crumpled paper. Text overlay reads, 'Oversharing is not just a habit. It's a coping mechanism you developed as a child.' # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with negative patterns such as oversharing, isolation, perfectionism, and procrastination. These patterns are presented as potential symptoms of a 'wounded inner child' caused by unresolved childhood experiences. # Value propositions - The wellness test provides a simple and accessible way to gain self-awareness and understand your emotional state. - The tips for building a better relationship with your inner child offer a path towards personal growth and healing. # Benefits - Gain self-awareness - Understand your emotional state - Identify potential areas for personal growth - Change your life # Features - Wellness test - Tips to build a better relationship with your inner child # Call to action Try this test to find your wellness score. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, using a voiceover and on-screen text to communicate its message. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with the statement, 'Oversharing is not just a habit. It's a coping mechanism you developed as a child.' This introduces the central theme of the ad, which is the connection between childhood experiences and adult behavior. The message is delivered in a calm, reassuring tone, suggesting that oversharing is not a personal flaw but a learned response to past trauma. The audience is experiencing the perspective of someone who understands and validates their struggles. - 00:04–00:10 00:04–00:10: The ad poses a series of questions: 'Do you take things personally, isolate yourself when you're stressed out, and have a perfectionist attitude while also procrastinating?' This aims to engage viewers by prompting them to reflect on their own behavior and identify with the issues being discussed. The questions are delivered in a gentle, inquisitive tone, creating a sense of curiosity and self-exploration. The audience is experiencing the perspective of someone who is genuinely interested in understanding their challenges. - 00:10–00:16 00:10–00:16: The ad suggests, 'You might have a wounded inner child caused by unresolved feelings of abandonment, rejection, or unworthiness.' This introduces the concept of the 'wounded inner child' as a potential explanation for the negative patterns identified earlier. The message is delivered in a compassionate, empathetic tone, offering a sense of validation and understanding. The audience is experiencing the perspective of someone who is knowledgeable and supportive. - 00:16–00:22 00:16–00:22: The ad asks, 'But why might you still feel this way? It could be because you're now the one making your inner child feel abandoned, rejected, or unworthy.' This explores the idea that individuals may be perpetuating their own emotional wounds by treating themselves in the same way they were treated as children. The message is delivered in a thoughtful, reflective tone, encouraging self-awareness and accountability. The audience is experiencing the perspective of someone who is challenging them to take responsibility for their own healing. - 00:22–00:29 00:22–00:29: The ad offers hope and encouragement, stating, 'You can learn tips to build a better relationship with your inner child. Working through childhood hardships takes time, but it can also change your life.' This provides a sense of optimism and possibility, suggesting that healing is possible with effort and support. The message is delivered in an uplifting, inspiring tone, creating a sense of motivation and empowerment. The audience is experiencing the perspective of someone who believes in their ability to heal and grow. - 00:29–00:31 00:29–00:31: The ad concludes with a call to action: 'Try this test to find your wellness score.' This encourages viewers to take the next step and engage with the brand's product. The message is delivered in a direct, inviting tone, making it easy for viewers to take action. The audience is experiencing the perspective of someone who is offering a practical solution to their challenges.

# Ad summary This ad by BetterMe discusses how oversharing is not just a habit, but a coping mechanism developed as a child. It asks if you take things personally, isolate yourself when stressed, and have a perfectionist attitude while procrastinating. It suggests that you may have a wounded inner child and childhood trauma due to unresolved feelings of abandonment, rejection, or unworthiness. The ad encourages viewers to learn tips on building new relationships with their inner child, noting that working with childhood trauma takes time but can change your life. It prompts viewers to try a test to find their childhood trauma score and includes a call to action to take the test. # Brand positioning BetterMe is presented as a supportive resource for individuals seeking to understand and address their emotional and psychological well-being. The brand positions itself as an expert in mental health, offering insights into the root causes of common behaviors and emotional patterns. It aligns with values of self-awareness, personal growth, and emotional healing. BetterMe pushes against the norm of quick-fix solutions, instead promoting a deeper understanding of childhood trauma and its impact on adult behavior. The brand positioning is both functional, providing tools and tests for self-assessment, and emotional, fostering a sense of empathy and validation for those struggling with unresolved feelings. # Product The featured product is a childhood trauma score test offered by BetterMe. The test is designed to help individuals identify and understand the impact of childhood trauma on their current emotional and behavioral patterns. It addresses the purchase barrier of uncertainty by offering a free assessment tool. The ad suggests that the test can provide insights into unresolved feelings of abandonment, rejection, or unworthiness, and offers tips on building new relationships with your inner child. The ad emphasizes that working with childhood trauma takes time but can change your life, highlighting the potential for personal growth and emotional healing. # Visual style The ad has a mixed aesthetic, combining a polished close-up of a woman's face with simple cartoon drawings. The editing style consists of static shots with smooth transitions. The production quality is a hybrid, blending realistic imagery with cartoon elements. The pacing is consistent, with cuts every few seconds. The use of text overlays is timed to match the voiceover lines. # Hooks Spoken: 00:00–00:04: Oversharing is not just a habit. It's a coping mechanism you developed as a child. Text overlay: 00:00–00:04: Oversharing is not just a habit. It's a coping mechanism you developed as a child / 00:00–00:04: BetterMe Visual: 00:00–00:04: Extreme close-up of a woman's face, focusing on her eye with a tear rolling down her cheek. The background is blurred, emphasizing the emotional tone. Text overlay reads, 'Oversharing is not just a habit. It's a coping mechanism you developed as a child.' The BetterMe logo is visible at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of unresolved feelings of abandonment, rejection, or unworthiness stemming from childhood trauma. 'So you may have a wounded inner child and a childhood trauma that happens when you have unresolved feelings of abandonment, rejection, or unworthiness.' # Value propositions - The childhood trauma score test helps you understand the impact of childhood trauma on your current emotional and behavioral patterns. - Tips on building new relationships with your inner child can lead to personal growth and emotional healing. # Benefits - Understand the impact of childhood trauma - Personal growth - Emotional healing - Change your life # Features - Childhood trauma score test - Tips on building new relationships with your inner child # Call to action TAKE TEST # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, delivering scripted lines and product claims. # Storyline - 00:00–00:04 The ad opens with a close-up of a woman's face with a tear rolling down her cheek. - 00:04–00:11 The ad transitions to a cartoon drawing of a person in bed. - 00:11–00:19 The ad transitions to a cartoon drawing of a person on a swing. - 00:19–00:25 The ad transitions to a cartoon drawing of a person sitting at a desk with a laptop. - 00:25–00:35 The ad transitions to a cartoon drawing of a person waving. - 00:35–00:41 The ad transitions to a cartoon drawing of a person waving with a 'Take Test' overlay.

# Ad summary This image ad speaks to people who feel like they can't relax unless their partner's happy, forget their own needs to keep others pleased, constantly need to hear they're loved, panic at the thought of being left alone, and want a plan to feel secure, stop spiraling thoughts, and know they deserve real love. # Brand positioning There is no brand explicitly mentioned in the ad. The ad focuses on addressing the emotional needs of individuals in relationships, specifically those who struggle with feelings of inadequacy or anxiety. The ad aims to provide reassurance and validation to those who may feel like they are 'toxic' in their relationships, reframing these feelings as a response to old wounds. The brand positions itself as a source of support and understanding for individuals navigating complex relationship dynamics, offering a message of self-acceptance and the possibility of healing. # Product There is no product explicitly mentioned in the ad. The ad focuses on addressing the emotional needs of individuals in relationships, specifically those who struggle with feelings of inadequacy or anxiety. The ad aims to provide reassurance and validation to those who may feel like they are 'toxic' in their relationships, reframing these feelings as a response to old wounds. The ad speaks to people who feel like they can't relax unless their partner's happy, forget their own needs to keep others pleased, constantly need to hear they're loved, panic at the thought of being left alone, and want a plan to feel secure, stop spiraling thoughts, and know they deserve real love. # Visual style The ad has a soft, comforting visual style with a focus on emotional reassurance. The knitted background and pink snowflakes create a cozy, wintery atmosphere, while the simple layout and clear text make the message easy to read and understand. The overall effect is calming and supportive, designed to resonate with individuals seeking validation and understanding in their relationships. # Hooks Headline: You are not toxic. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling like you are 'toxic' in a relationship. "You are not toxic." # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire ad is presented from the brand's perspective, offering reassurance, validation, and support to individuals struggling with relationship issues. # Storyline - The ad starts by reassuring the viewer that "You are not toxic," which is intended to immediately grab the attention of individuals who may struggle with feelings of inadequacy or self-doubt in their relationships. This is told from the brand's perspective, offering a direct message of validation and support. - The ad reframes these feelings as "an old wound response in relationship," which is intended to provide a new perspective on the viewer's struggles. This is told from the brand's perspective, offering a more compassionate and understanding explanation for their behavior. - The ad describes the characteristics of people who may be experiencing these feelings, such as those who "can't relax unless their partner's happy, forget their own needs to keep others pleased, constantly need to hear they're loved, panic at the thought of being left alone, and want a plan to feel secure, stop spiraling thoughts, and know they deserve real love." This is told from the brand's perspective, showing that they understand the viewer's struggles and are offering support.

# Ad summary This ad uses simple animation to illustrate the internal struggles of someone with relationship anxiety. It shows how the BetterMe app can help users understand their feelings and improve their relationships. # Brand positioning BetterMe is presented as a supportive tool for personal growth and mental well-being. The brand aims to occupy a space in the consumer's mind as an accessible and effective solution for managing relationship anxiety and improving self-awareness. The brand aligns with values of self-improvement, emotional intelligence, and healthy relationships. It pushes against the norm of ignoring or downplaying mental health struggles, instead offering a proactive approach to addressing them. The brand positioning is both functional (providing tools and insights) and emotional (offering reassurance and hope). # Product The BetterMe app is presented as a tool to help users understand and manage their relationship anxiety. The ad highlights a quick, 3-minute quiz within the app that provides insights into the user's feelings and helps them see what's really going on inside. The app is implied to be for anyone struggling with trust issues, reassurance-seeking behaviors, and fear of abandonment in their relationships. The ad addresses the purchase barrier of skepticism by showing how the app can lead to increased trust and reduced pressure in relationships, making it worth trying for those seeking emotional support and self-improvement. # Visual style The ad has a minimalist aesthetic with simple black and white line drawings on a white background. The editing style is smooth with static shots and no transitions. The production quality has a clean, polished feel. The pacing is consistent throughout the ad. The visuals are timed to the music and text overlays. # Hooks Text overlay: 00:00–00:02 Am I ruining our relationship by needing so much reassurance? Visual: 00:00–00:02 The shot features a white background with simple black line drawings. On the left, a figure with a sad face stands near a closed door. On the right, another figure with a neutral expression offers a red heart. As the first figure turns away, the heart breaks into two pieces. Text overlay: "Am I ruining our relationship by needing so much reassurance?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of relationship anxiety, where individuals constantly seek reassurance but still struggle with feelings of insecurity and fear of abandonment. # Value propositions - The BetterMe app offers a quick and easy way to gain self-awareness and improve relationship dynamics. # Benefits - Helps me see what was really going on inside me. - Now I trust more - The pressure in our relationship is finally gone. # Features - Quick 3-minute quiz # Call to action TAKE TEST # Social proof - "A friend told me about the BetterMe app" – Implies a personal recommendation from a trusted source. # Point of view - Customer 100% – The entire video is told from the perspective of someone experiencing relationship anxiety, using "I" statements and visuals that represent their internal struggles and eventual relief. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question: "Am I ruining our relationship by needing so much reassurance?" A simple animation shows one figure offering a heart to another, who is turning away towards a door. The heart then breaks. This sets up the central problem of relationship anxiety and its potential consequences, immediately drawing in viewers who can relate to this concern. The perspective is from someone experiencing relationship anxiety, conveyed through the questioning text and the visual of a strained interaction. - 00:02–00:06 00:02–00:06 The animation shifts to a single figure standing alone, with a broken heart floating above. Text reads: "At first, I just wanted to feel loved." This reveals the underlying desire for affection and connection that drives the character's behavior, adding an emotional layer to the problem. The perspective remains with the anxious individual, emphasizing their vulnerability and longing. - 00:06–00:11 00:06–00:11 The figure is now shown comparing themselves to others on a phone, with red exclamation points above their head, indicating stress. Text reads: "But then I started comparing myself to everyone else. I worried they'd find someone better, prettier, smarter." This highlights the role of social comparison and insecurity in fueling relationship anxiety. The perspective is still from the anxious individual, showing their internal thoughts and fears. - 00:11–00:17 00:11–00:17 The figure stands by a window with rain, looking dejected. Text reads: "I asked for constant reassurance and still didn't believe it. Every small thing felt like a sign they were pulling away. I was stuck in my head, guessing, doubting, never feeling safe." This illustrates the cycle of seeking reassurance without finding relief, and the constant fear of abandonment. The perspective is from the anxious individual, emphasizing their feelings of insecurity and entrapment. - 00:18–00:22 00:18–00:22 The figure is shown with arms raised in frustration. Text reads: "And all that fear was pushing us further apart." This shows the negative impact of anxiety on the relationship, creating a sense of urgency to find a solution. The perspective is from the anxious individual, highlighting the consequences of their internal struggles. - 00:22–00:25 00:22–00:25 The figure is approached by another figure holding a phone, then the figure smiles. Text reads: "A friend told me about the BetterMe app. I figured I'd give it a shot." This introduces the BetterMe app as a potential solution, framed as a recommendation from a trusted source. The perspective shifts slightly to include the friend's suggestion, offering a glimmer of hope. - 00:28–00:36 00:28–00:36 The figure is shown using the app with stars around them, then walking in a field. Text reads: "I tried their quick 3-minute quiz - and it helped me see what was really going on inside me." This highlights the app's ease of use and its ability to provide self-awareness. The perspective is from the user of the app, showing their positive experience and newfound understanding. - 00:37–00:41 00:37–00:41 The figure is now offering a heart again, this time with a smile. Text reads: "Now I trust more, and the pressure in our relationship is finally gone." This shows the positive outcome of using the app, with increased trust and a healthier relationship. The perspective is from the user of the app, demonstrating their improved emotional state and relationship dynamics. - 00:41–00:44 00:41–00:44 The ad ends with a call to action: "TAKE TEST" with a downward-pointing arrow. This prompts viewers to try the BetterMe app for themselves. The perspective shifts to the brand, directly encouraging viewers to engage with the product.

# Ad summary This ad presents a question about pushing people away after getting close, then offers an explanation and a call to action to take a test. # Brand positioning The brand is presented as an expert in attachment patterns and relationships, offering insights and solutions to common emotional challenges. The brand aims to occupy a space of understanding and guidance, providing clarity and support for individuals navigating complex relationship dynamics. The brand promotes self-awareness and personal growth, aligning with values of emotional intelligence and mental well-being. It pushes against the norm of blaming oneself or others in relationship struggles, instead offering a framework for understanding underlying patterns. The brand positioning is both functional, providing information and tools, and emotional, offering reassurance and validation. # Product The product being advertised is a test designed to help individuals understand their attachment patterns and how these patterns influence their relationships. The ad suggests that the test can provide insights into why someone might push people away after getting close. The product is for anyone who experiences difficulty maintaining close relationships or who wants to understand their relationship behaviors better. The ad addresses the purchase barrier of self-blame by assuring the viewer that "Nothing is wrong with you," and framing the issue as a matter of understanding attachment patterns. # Visual style The ad has a clean and simple visual style, with a focus on readability and clarity. The wavy background adds a touch of visual interest without being distracting. The overall aesthetic is calming and approachable, aligning with the brand's message of understanding and support. The production quality appears to be digitally created, with a polished and professional look. The typography is large and bold, making it easy to scan and read in a fast-moving feed. # Hooks Headline: WHY DO I PUSH PEOPLE AWAY RIGHT AFTER GETTING CLOSE? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of pushing people away after getting close, leading to relationship difficulties and self-doubt. The ad addresses this pain point by asking, "WHY DO I PUSH PEOPLE AWAY RIGHT AFTER GETTING CLOSE?" # Value propositions - Discover why you push people away after getting close - Learn how your attachment patterns influence your relationships # Benefits - Understand your attachment patterns - Gain insights into your relationship behaviors # Call to action TAKE TEST # Point of view - Brand: The entire ad is presented from the brand's perspective, offering insights, explanations, and a call to action related to attachment patterns and relationship dynamics. # Storyline - The ad starts by posing the question, "WHY DO I PUSH PEOPLE AWAY RIGHT AFTER GETTING CLOSE?" This is intended to grab the viewer's attention by addressing a common relationship issue. The brand is asking the question from the perspective of someone struggling with this behavior. - The ad then provides an explanation, stating, "It's not that you choose the wrong people. You repeat the same attachment pattern." This is intended to offer reassurance and a new perspective on the issue. The brand is telling the viewer that their relationship struggles may be due to underlying patterns rather than personal flaws. - The ad continues to elaborate on the attachment pattern, explaining, "You crave closeness, but feel uneasy instead of calm. You need reassurance, then doubt yourself for needing it. You get close – and suddenly want distance." This is intended to help the viewer identify with the described behavior. The brand is providing a detailed description of the emotional experience associated with this attachment pattern. - The ad offers further reassurance, stating, "Nothing is wrong with you. It's crazy how your attachment patterns can influence your relationships." This is intended to validate the viewer's experience and normalize their struggles. The brand is emphasizing that understanding attachment patterns can provide valuable insights into relationship dynamics. - The ad concludes with a call to action, "TAKE TEST." This is intended to prompt the viewer to engage with the brand and learn more about their attachment patterns. The brand is inviting the viewer to take a test to gain deeper self-awareness.

# Ad summary This ad uses a checklist format to highlight the signs of a toxic relationship and encourages viewers to take a test to assess their relationship. # Brand positioning The brand is presented as a resource for individuals seeking to understand and navigate relationship dynamics, particularly those that may be toxic. It positions itself as a provider of tools and insights to help people assess their relationships and, presumably, make informed decisions about their well-being. The brand aligns with values of self-awareness, empowerment, and informed decision-making in the context of personal relationships. It pushes against the norm of ignoring or downplaying relationship issues, instead encouraging proactive assessment and intervention. The brand positioning is both functional, offering a test as a tool, and emotional, addressing the sensitive topic of toxic relationships. # Product The product being advertised is a test designed to help individuals determine if they are in a toxic relationship. The ad presents a checklist of common signs or experiences associated with toxic relationships, such as feeling a loss of confidence, feeling small, and walking on eggshells. The test is implied to be a tool for self-assessment, allowing users to identify whether they resonate with these signs. The ad addresses the purchase barrier of uncertainty or denial by providing a clear, actionable step (taking the test) to gain clarity. The ad aims to encourage viewers to take the test if they identify with the listed symptoms. # Visual style The ad has a lo-fi, UGC-style aesthetic, resembling a handwritten note or a screenshot from a notes app. The orange background and handwritten font give it a casual, approachable feel. The checklist format mimics a platform-native style, making it easily scannable and attention-grabbing in a feed. # Hooks Headline: You wouldn't feel this way If you were more confident # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is uncertainty and confusion about whether one is in a toxic relationship. "How do I know if I am dating a toxic partner?" # Value propositions - Provides a clear, actionable step to gain clarity about relationship health - Offers a tool for self-assessment to identify potential toxic behaviors # Benefits - Self-assessment of relationship dynamics - Identification of potential toxic behaviors # Features - Checklist format - Test for assessing relationship toxicity # Call to action TAKE TEST # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, offering a tool and information to help viewers assess their relationships. # Storyline - The ad begins by posing the question, 'How do I know if I am dating a toxic partner?' This is intended to immediately engage viewers who may be questioning their own relationship dynamics. The brand is presenting this question from the perspective of someone who is unsure about the health of their relationship. - The ad then presents a checklist of potential signs of a toxic relationship, such as 'Loses confidence,' 'Feels small,' and 'Walks on eggshells.' This is intended to provide concrete examples of what a toxic relationship might look like, allowing viewers to see if they identify with these experiences. The brand is presenting these signs from an external, informational perspective. - The ad highlights specific items on the checklist, such as 'You wouldn't feel this way if you were more confident.' This is intended to directly address the viewer, suggesting that their feelings may be indicative of a larger issue within the relationship. The brand is presenting this from the perspective of someone who understands the nuances of toxic relationships. - The ad concludes with a call to action, 'TAKE TEST,' underlined for emphasis. This is intended to prompt viewers to take the next step and assess their relationship using the brand's tool. The brand is presenting this from a direct, action-oriented perspective.

# Ad summary This ad uses animation to tell the story of how the BetterMe app helped someone overcome relationship insecurities. It highlights the app's quiz feature and its ability to provide insights into personal issues, ultimately leading to improved trust and reduced pressure in the relationship. # Brand positioning BetterMe is presented as a supportive tool for personal growth and relationship improvement. The brand aims to occupy a space in the consumer's mind as a resource for understanding and addressing internal issues that affect relationships. The brand aligns with values of self-awareness, trust, and emotional well-being. It pushes against the norm of ignoring or downplaying internal struggles in relationships, instead promoting proactive solutions. The brand positioning is both functional (providing a quiz and insights) and emotional (fostering trust and reducing pressure). # Product The BetterMe app is a tool designed to help users understand and address their internal issues that affect relationships. The ad highlights the app's quick, 3-minute quiz as a key feature. This quiz is intended to provide insights into what is really going on inside the user, helping them see their own issues more clearly. The app is for anyone struggling with relationship insecurities, constant need for reassurance, or feelings of being stuck in their head. The ad addresses the purchase barrier of skepticism by showing how the app can lead to increased trust and reduced pressure in relationships, making it worth trying. # Visual style The ad has a simple, clean aesthetic with black-and-white line drawings on a white background. The animation is basic but effective in conveying emotions and the storyline. The production quality is minimal, giving it a UGC feel. The pacing is moderate, with cuts timed to the music and text overlays. # Hooks Spoken: 00:00–00:02: This is how my partner's toxic words made me feel unattractive. Text overlay: 00:00–00:02: This is how my partner's toxic words made me feel unattractive Visual: 00:00–00:02: A simple black-and-white animation on a white background shows two stick-figure people. One person stands near a door with a sad expression. The other person approaches, offering a red heart. As the heart is offered, it breaks into two pieces. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is feeling unattractive due to a partner's toxic words, leading to insecurities, constant need for reassurance, and fear of the partner pulling away. "This is how my partner's toxic words made me feel unattractive." # Value propositions - The quick 3-minute quiz provides valuable insights into your internal issues. - The app helps you build trust and reduce pressure in your relationship. # Benefits - Helps you see what was really going on inside me - Now I trust more - The pressure in our relationship is finally gone # Features - Quick 3-minute quiz # Call to action TAKE TEST # Social proof - "A friend told me about the BetterMe app." # Point of view - Customer 100% – The entire video is told from the perspective of a person who has experienced relationship insecurities and found a solution through the BetterMe app. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with an animation showing a person offering a heart to another, but the heart breaks, symbolizing the impact of toxic words on feelings of attractiveness. - 00:02–00:06 00:02–00:06: The animation shifts to a person standing alone with a broken heart, conveying the initial desire to feel loved. - 00:06–00:10 00:06–00:10: The animation shows the person comparing themselves to others, leading to worries about not being good enough. - 00:10–00:13 00:10–00:13: The animation depicts the person asking for constant reassurance but still not believing it, highlighting the cycle of insecurity. - 00:13–00:17 00:13–00:17: The animation shows the person feeling that every small thing is a sign of their partner pulling away, leading to being stuck in their head with guessing and doubting. - 00:18–00:22 00:18–00:22: The animation illustrates how fear pushes the couple further apart, emphasizing the negative impact of insecurity on the relationship. - 00:22–00:24 00:22–00:24: A friend recommends the BetterMe app, presenting it as a potential solution. - 00:24–00:27 00:24–00:27: The person decides to give the app a shot, showing a sense of curiosity and hope. - 00:28–00:31 00:28–00:31: The person tries the app's quick 3-minute quiz, suggesting ease of use and accessibility. - 00:31–00:36 00:31–00:36: The quiz helps the person see what was really going on inside, indicating self-awareness and understanding. - 00:37–00:41 00:37–00:41: As a result, the person now trusts more, and the pressure in the relationship is finally gone, highlighting the positive outcome of using the app. - 00:41–00:44 00:41–00:44: The ad ends with a call to action to take the test, encouraging viewers to try the app.

# Ad summary This ad for BetterMe uses a carpet cleaner to represent the process of dealing with worries and anxieties in relationships. The ad features a voiceover from a person who says they used to be "too much" in relationships, and how the BetterMe app helped them to understand their triggers and handle their feelings without stress. The ad ends with a call to action to take the BetterMe quiz. # Brand positioning BetterMe is presented as a tool for self-improvement, specifically focused on mental and emotional well-being. The brand aims to occupy a space in the consumer's mind as a helpful resource for managing anxieties and improving relationships. The brand aligns with values of self-awareness, emotional intelligence, and personal growth. It pushes against the norm of ignoring or suppressing difficult emotions, instead promoting proactive management. The brand positioning is both functional, offering tools and resources, and emotional, promising improved relationships and reduced stress. # Product BetterMe is presented as an app designed to help users understand and manage their emotional triggers, particularly in the context of relationships. The ad highlights a 3-minute quiz as a key feature, which helps users gain self-awareness. The app is implied to be for individuals who struggle with anxieties and insecurities in their relationships, leading to behaviors like overanalyzing texts, feeling jealous, or avoiding tough conversations. The ad addresses the purchase barrier of skepticism by presenting the app as initially perceived as "just another app," but ultimately effective in helping the user regain control of their feelings and improve their relationships. The ad suggests that BetterMe is worth trying because it offers a practical way to address and resolve emotional challenges that negatively impact relationships. # Visual style The ad has a UGC feel, with simple top-down shots and minimal editing. The production quality is basic, supporting the relatable and authentic tone. The visual motif is the carpet cleaner moving across different carpets, with the foam representing the worries and anxieties being addressed. The pacing is consistent, with slow, deliberate movements of the carpet cleaner. The cuts are timed to the voiceover lines, creating an audio-visual sync. # Hooks Spoken: 00:00–00:03 This is how I stopped being too much in relationships by dealing with my worries. Text overlay: 00:00–00:03 This is how I stopped being ‘too much’ in relationships by dealing with my worries. Visual: 00:00–00:03 Top-down shot of a carpet with an intricate blue and orange pattern. A white carpet cleaner is moving across the carpet, leaving a trail of pink foam. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of being "too much" in relationships, characterized by anxious behaviors like overanalyzing texts, feeling jealous, and avoiding tough conversations. "Always double-checking if they’re still there." # Value propositions - The 3-minute quiz helps you understand your triggers better. - BetterMe helps you get back in control of your feelings. - BetterMe helps you handle your feelings without the stress. - BetterMe helps your relationships actually thrive. # Benefits - Helped me understand my triggers better - I got back in control - Started handling my feelings without the stress - Now my relationships actually thrive # Features - 3-minute quiz # Call to action TAKE TEST # Social proof - "A friend told me about BetterMe app, I thought it was just another app at first" – Male 1 (Customer) - "I did their 3-minute quiz, Which helped me understand my triggers better" – Male 1 (Customer) - "With that, I got back in control, Started handling my feelings without the stress, And now my relationships actually thrive" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing their personal experience and transformation using the BetterMe app. # Storyline - 00:00–00:03 00:00–00:03 This is how I stopped being ‘too much’ in relationships by dealing with my worries. The ad opens with a direct address from the speaker, promising a solution to a common relationship problem. The tone is confessional and relatable, positioning the speaker as someone who has overcome a similar struggle. - 00:03–00:04 00:03–00:04 Always double-checking if they’re still there. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:05–00:07 00:05–00:07 Feeling lost when they don’t reply fast. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:08–00:09 00:08–00:09 Overanalyzing every text or call. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:09–00:11 00:09–00:11 Feeling jealous without a cause. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:11–00:13 00:11–00:13 Avoiding tough talks to keep peace. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:14–00:15 00:14–00:15 Feeling empty when they’re not around Second-guessing every move. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:17–00:21 00:17–00:21 Pushing myself to be “perfect” for them Ignoring my own needs to keep them close. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:22–00:23 00:22–00:23 Getting stuck in my own worries and doubts. This continues the speaker's personal narrative, describing a specific anxious behavior in relationships. The tone is empathetic, acknowledging the viewer's potential experience with similar anxieties. - 00:24–00:27 00:24–00:27 A friend told me about BetterMe app, I thought it was just another app at first. The narrative shifts to the introduction of the BetterMe app as a solution. The speaker's initial skepticism is conveyed, making the subsequent endorsement more credible. - 00:28–00:30 00:28–00:30 I did their 3-minute quiz, Which helped me understand my triggers better. The speaker highlights a specific feature of the app and its direct benefit. The tone is informative and practical, showcasing the app's value. - 00:31–00:35 00:31–00:35 With that, I got back in control, Started handling my feelings without the stress, And now my relationships actually thrive. The speaker concludes with a positive outcome, emphasizing the transformative impact of the app on their relationships. The tone is hopeful and encouraging, reinforcing the app's value proposition.

# Ad summary This ad poses a question about why relationships always end the same way, then offers a quiz to help the viewer identify their relationship patterns. # Brand positioning This ad does not explicitly mention a brand. However, it is implied that the brand is related to relationship advice and self-help. The brand positions itself as a source of insight and understanding for individuals struggling with recurring relationship issues. It aims to occupy the space of a helpful and informative resource, promoting self-awareness and personal growth. The brand's tone is empathetic and solution-oriented, suggesting that it can help users break negative patterns and improve their relationships. The brand pushes against the norm of blaming external factors for relationship failures, instead focusing on internal patterns and individual responsibility. The brand positioning is functional, offering a practical tool (the quiz) to help users understand themselves better. # Product The product being advertised is a quiz designed to help individuals identify their relationship patterns. The quiz is for anyone who finds themselves in recurring, unsatisfying relationships and wants to understand why. The ad highlights four relationship patterns: The Reassurer (needs closeness to feel safe, feels uneasy without reassurance), The Overthinker (reads into small changes, expects things to fall apart), The Distancer (wants connection, then pulls away, feels overwhelmed when it gets close), and The Secure One (feels calm with closeness, trusts consistency). The USP is that by naming your patterns, you can break free from them. The ad addresses the purchase barrier of not knowing why relationships fail by offering a tool to gain self-awareness. The ad tells the viewer that this product is worth trying because it offers a path to understanding and changing their relationship dynamics. # Visual style The ad has a clean, minimalist visual style with a focus on readability. The color palette is warm and inviting, with light yellow and cream tones creating a soft, approachable feel. The swirling background pattern adds a touch of visual interest without being distracting. The typography is simple and legible, with clear hierarchy and emphasis on key phrases. The overall aesthetic is reminiscent of a self-help guide or informational graphic, aiming to be informative and engaging without being overly flashy or sales-oriented. The design is well-suited for in-feed placement, with a clear message and call to action that can be easily scanned and understood. # Hooks Headline: WHY DO MY RELATIONSHIPS ALWAYS END THE SAME WAY? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of being stuck in recurring, unsatisfying relationships. The question "WHY DO MY RELATIONSHIPS ALWAYS END THE SAME WAY?" directly signals this frustration. # Value propositions - Identify your relationship patterns to stop repeating them. - Gain self-awareness to improve your relationships. # Benefits - Understanding of recurring relationship issues - Self-awareness of personal relationship patterns - Potential to break free from negative patterns # Features - Quiz to identify relationship patterns - Descriptions of four relationship patterns: The Reassurer, The Overthinker, The Distancer, and The Secure One # Call to action TAKE TEST # Social proof - None used. # Point of view - Customer: The initial question, "WHY DO MY RELATIONSHIPS ALWAYS END THE SAME WAY?", is from the customer's point of view, expressing their frustration and seeking answers. - Brand: The statements "Your reactions aren't random. What feels like instinct often isn't. Especially when things get close." and "These patterns tend to repeat – until you can name yours." are from the brand's point of view, offering reassurance and guidance. - External source: The descriptions of the four relationship patterns (The Reassurer, The Overthinker, The Distancer, and The Secure One) are presented from an external, analytical perspective, providing objective observations. # Storyline - The ad opens with a question: "WHY DO MY RELATIONSHIPS ALWAYS END THE SAME WAY?" This is intended to grab the viewer's attention by posing a relatable problem. The question is presented from the perspective of someone frustrated with their relationship history. - The ad then offers reassurance: "Your reactions aren't random. What feels like instinct often isn't. Especially when things get close." This is intended to provide comfort and suggest that there is a logical explanation for their struggles. This part of the story is told from the brand's perspective, positioning itself as an expert. - The ad asks: "Do you recognize yourself here?" This is intended to engage the viewer and encourage them to self-reflect. The question is presented from the brand's perspective, inviting the viewer to consider the following descriptions. - The ad lists four relationship patterns: The Reassurer, The Overthinker, The Distancer, and The Secure One, each with a brief description of their behaviors and feelings. This is intended to help the viewer identify which pattern they might fall into. These descriptions are presented from an external, analytical perspective. - The ad concludes with the statement: "These patterns tend to repeat – until you can name yours." This is intended to create a sense of urgency and hope, suggesting that self-awareness is the key to breaking free from these patterns. This part of the story is told from the brand's perspective, reinforcing its role as a guide. - The ad ends with a call to action: "TAKE TEST". This is intended to prompt the viewer to engage with the product and take the quiz. This is presented from the brand's perspective, directly inviting the viewer to take the next step.

# Ad summary The ad presents a question about why intimate conversations make the viewer want to run away from someone. It then provides a series of statements that suggest the viewer may be repeating an attachment pattern and reassures them that nothing is wrong with them. The ad ends with a call to action to take a test. # Brand positioning The brand is presented as an expert in attachment patterns and relationships. It aims to occupy the space of a helpful resource for individuals struggling with intimacy and attachment issues. The brand's tone is empathetic and reassuring, suggesting that the customer's feelings are valid and that they are not alone in their struggles. The brand pushes against the norm of blaming oneself for relationship difficulties, instead offering a more nuanced understanding of attachment patterns. The brand positioning is both functional, by offering a test to understand one's attachment style, and emotional, by providing reassurance and validation. # Product The product being advertised is a test designed to help individuals understand their attachment patterns. The ad suggests that the test is for people who find themselves running away from intimate conversations and repeating the same attachment patterns. The ad addresses the purchase barrier of self-blame by reassuring the viewer that "Nothing is wrong with you." The ad aims to convince the viewer that understanding their attachment patterns is worth trying because it can influence their relationships. # Visual style The ad has a simple, clean visual style with a focus on text. The background is colorful and eye-catching, but not distracting. The overall aesthetic is modern and approachable. # Hooks Headline: WHY DO INTIMATE CONVERSATIONS MAKE ΜΕ RUN AWAY FROM SOMEONE? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of wanting intimacy but feeling the need to run away from it. "WHY DO INTIMATE CONVERSATIONS MAKE ΜΕ RUN AWAY FROM SOMEONE?" # Value propositions - Understanding your attachment patterns can improve your relationships. # Benefits - Understanding attachment patterns can influence your relationships. # Features - Attachment patterns # Call to action TAKE TEST # Social proof - None used. # Point of view - Customer: The question "WHY DO INTIMATE CONVERSATIONS MAKE ME RUN AWAY FROM SOMEONE?" is from the customer's point of view, expressing a personal struggle with intimacy. # Storyline - The ad opens with a question: "WHY DO INTIMATE CONVERSATIONS MAKE ME RUN AWAY FROM SOMEONE?" This is intended to grab the viewer's attention and make them feel understood if they have experienced this feeling. The question is posed from the perspective of someone struggling with intimacy issues. - The ad then provides a series of statements that suggest the viewer may be repeating an attachment pattern: "It's not that you choose the wrong people. You repeat the same attachment pattern. You crave closeness, but feel uneasy instead of calm. You need reassurance, then doubt yourself for needing it. You get close - and suddenly want distance." This is intended to provide insight and validation to the viewer, making them feel like their experiences are understood and that there may be an underlying reason for their struggles. These statements are presented from the perspective of an expert in attachment patterns. - The ad reassures the viewer that "Nothing is wrong with you." This is intended to address the purchase barrier of self-blame and make the viewer feel more comfortable exploring their attachment patterns. This reassurance is presented from the perspective of a supportive and empathetic voice. - The ad concludes with the statement: "It's crazy how your attachment patterns can influence your relationships." This is intended to highlight the importance of understanding one's attachment patterns and motivate the viewer to take action. This statement is presented from the perspective of an expert in attachment patterns.