What is the Split Screen ad format?

# Ad summary This ad features an image of a person wearing a crop top and sweatpants. The brand name is displayed along the side of the image. On the left is text that says 'Styles designed to carry you through the seasons'. # Brand positioning Adanola is presented as a brand providing stylish and functional activewear, positioned to offer versatile pieces suitable for year-round wear. The brand emphasizes comfort and style, appealing to consumers who seek fashionable yet practical clothing for everyday wear. It seems to disregard traditional activewear norms by focusing on pieces that can transition from workout to leisure, blending into a casual lifestyle. The brand's positioning leans toward emotional satisfaction, providing customers with clothing that makes them feel stylish and comfortable in various settings. # Product The ad features a dark brown crop top with a square neckline, designed to be worn as activewear or athleisure. It is paired with light beige, loose-fitting sweatpants that have elastic cuffs at the ankles and a drawstring at the waist. The sweatpants feature the brand's name, ADANOLA, printed on one leg. The outfit is presented as comfortable and stylish, suitable for both workouts and casual wear. The ad suggests that these pieces can be worn across different seasons, implying their versatility and durability. There are no explicit purchase barriers addressed in the ad. # Visual style The ad features a clean, minimalist aesthetic with a focus on soft, neutral tones. The production quality appears to be professional studio-shot with a lifestyle context. The image is well-lit and has a soft color grading that enhances the natural tones. The typography is clean and simple, integrated seamlessly into the background. The overall visual style is designed to be scannable and appealing in-feed, conveying a sense of effortless style and comfort. # Hooks Headline: Styles designed to carry you through the seasons # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile styles that are timeless and suitable for different seasons # Benefits - Carry you through the seasons # Features - Styles designed to carry you through the seasons # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand presents its clothing as stylish, versatile, and suitable for year-round wear, emphasizing its commitment to quality and design. # Storyline - The ad begins with a full-body shot of the model wearing a crop top and sweatpants. This shows the brand's clothing being worn in a lifestyle context. This is from the brand's POV and highlights the style and fit of the garments, showcasing their aesthetic appeal and wearability. - The text on the left states 'Styles designed to carry you through the seasons.' This reinforces the brand's message that its clothing is versatile and can be worn year-round. From the brand's POV, it emphasizes the durability and timelessness of their designs, aiming to build trust and encourage potential customers to invest in pieces that offer long-term value. - The model's neutral pose and expression contribute to the ad's overall aesthetic, conveying a sense of effortless style and comfort. Seen from the brand's POV, this adds to the brand's laid-back, approachable identity, making the clothing seem accessible and desirable for everyday wear.

# Ad summary This ad showcases the Flamingo Estate Muscatel Sage Candle. The ad appears to be a glimpse into a magazine article featuring the home of Mandy Moore and Taylor Goldsmith, highlighting their 'sophisticated family home'. Throughout the ad, snippets of the interior design and decor are shown, with the candle present in each shot. # Brand positioning Flamingo Estate positions itself as a luxury home fragrance and lifestyle brand, aligning with values of sophistication, elegance, and mindful living. The brand offers a range of products designed to enhance the ambiance and sensory experience of a living space. By featuring the brand's candle in the home of a celebrity, the brand promotes a lifestyle of refined taste and aspirational living. The focus is on creating an emotional connection with consumers who seek to elevate their living spaces. # Product The product featured is the Flamingo Estate Muscatel Sage Candle. It is presented as a luxury home fragrance item designed to enhance the ambiance of a sophisticated living space. The candle is housed in a dark green glass container with a minimalist label featuring the brand name and scent. The ad emphasizes its use as a decorative element within a celebrity's home, suggesting that it is a product for individuals with refined tastes who seek to elevate their living spaces with high-quality, aesthetically pleasing items. The candle serves as a symbol of luxury and sophistication. # Visual style The ad features a polished, high-end aesthetic, mimicking the style of a professional home tour or magazine feature. Quick cuts showcase various parts of the home. The production quality is high, with clear lighting and sharp focus. The pacing is quick, with cuts timed to maintain interest. The brand uses a visual motif of showcasing the product in different areas of a celebrity's home to convey a sense of luxury. # Hooks Spoken: 00:00–00:06: Inside Mandy Moore and Taylor Goldsmith's sophisticated family home. Text overlay: 00:00 / Inside Mandy Moore & Taylor Goldsmith's Sophisticated Family Home / FLAMINGO ESTATE MUSCATEL SAGE CANDLE Visual: 00:00–00:01: The camera looks through a glass window door with a geometric design, in a black and gold color. The door is slightly opened, revealing a person who has long brown hair with a dark gray top and white teeth, implying happiness. To the left is an image of the cover of Architectural Digest (AD), advertising the inside look into Mandy Moore & Taylor Goldsmith's Sophisticated Family Home. Below the magazine cover is an image of the Flamingo Estate Muscatel Sage Candle. / 00:01–00:02: The scene transitions to the interior of the home, showcasing a living room with tall ceilings and exposed wooden beams. A white piano sits next to a large arched window with a view of trees outside. A cloud-like chandelier hangs from the ceiling. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:02–00:03: A bookshelf is shown, with the Flamingo Estate candle placed among the books. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:03–00:04: The scene changes to a kitchen with dark green cabinetry, wooden countertops, and modern pendant lighting. Fruit bowls are placed on the kitchen island. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:04–00:05: The scene returns to the living room, showing a marble coffee table, a fireplace, and various design elements. The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left. / 00:05–00:06: The AD magazine cover and the Flamingo Estate Muscatel Sage Candle image remain overlaid on the left as the scene fades to black. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Flamingo Estate Muscatel Sage Candle is a luxury home fragrance item that is ideal for people with exquisite tastes who want to enhance their living areas with high-quality, aesthetically beautiful products. # Benefits - Enhances the ambiance of a sophisticated living space. - Symbol of luxury and sophistication. # Features - Flamingo Estate Muscatel Sage Candle # Call to action None used. # Social proof - The ad features the candle in the home of Mandy Moore and Taylor Goldsmith, leveraging the prestige and taste associated with the celebrity couple to build trust and credibility. # Point of view - Brand 100% – The ad is communicated through visual presentation of the brand's product within various high-end home environments. # Storyline - 00:00–00:01 The ad begins with a view of a glass window door and a magazine cover for Architectural Digest (AD). A peek is given into the home featured on the cover. - 00:01–00:06 00:01–00:06: The ad then transitions into showcasing various parts of the home. In each scene, the Flamingo Estate Muscatel Sage Candle is visible. The scenes provide views of different areas, highlighting luxury design and decor.

# Ad summary This ad promotes Revolut virtual cards, showcasing that they are ready for selection. The ad uses quick cuts and the colors associated with the Manchester City football club. # Brand positioning Revolut is presented as a modern, innovative financial technology company that offers virtual cards as part of its services. The brand partners with Manchester City Football Club, as indicated by the presence of the club's logo. This association with a high-profile sports team suggests that Revolut aims to be seen as a brand that is current, dynamic, and relevant to its users' lifestyles. The brand positioning is functional, focusing on providing convenient and cutting-edge financial tools. # Product The advertised product is Revolut's new virtual cards. These cards are digital versions of payment cards that can be readily selected and used for online transactions. The ad highlights the ease of accessing and managing these virtual cards, implying that they are designed to enhance security and convenience for the user. The virtual cards are available in multiple designs, one of which is branded with the Manchester City Football Club logo, suggesting a partnership and appeal to fans of the team. The ad tells the viewer that these virtual cards are worth trying or buying because they offer a secure and customizable payment method that aligns with modern digital lifestyles. # Visual style The ad has a modern and dynamic visual style. It features quick cuts and bright, vibrant colors. The production quality appears polished, giving off a commercial feel. The pacing is quick, with cuts timed to music beats. # Hooks Text overlay: 00:00–00:03: NEW VIRTUAL CARDS, READY FOR SELECTION Visual: 00:00–00:03: A split screen. On the left, a fair-skinned man in his 30s wearing a green jersey with the Manchester City logo on the front, yelling with his mouth open and eyes wide. The background is a blurry soccer field. On the right, a smartphone is visible in a vertically angled shot; on the screen are three blue virtual cards with the Revolut and Manchester City logos. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New virtual cards are readily available, providing convenience and up-to-date technology for users. # Benefits - Ready for selection # Features - Virtual cards # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the perspective of the brand using graphics and text overlays. # Storyline - 00:00–00:03 The ad opens with a split screen: on the left is a soccer player yelling and on the right is a phone showing the Revolut app and Manchester City Football Club-branded virtual cards. - 00:03–00:05 The ad cuts to a black screen with the Revolut logo.

# Ad summary This Meta image ad for Allbirds shoes features a clean, minimalist design with two product shots on a teal background. The ad highlights the shoe's design and positions it as the ultimate travel shoe. # Brand positioning Allbirds is presented as a brand focused on providing sustainable and comfortable footwear. The brand emphasizes simplicity and functionality, offering a product designed for everyday use, particularly for travel. Allbirds aims to occupy a space in the consumer's mind as an eco-conscious and practical choice, aligning with values of sustainability, comfort, and versatility. This brand positions itself against conventional norms by promoting environmentally friendly materials and a minimalist design, appealing to consumers who prioritize ethical and functional products. # Product The advertised product is the Allbirds travel shoe, designed for comfort and practicality during travel. The shoe features a gray woven upper with a contrasting white sole and dark laces. It is made from sustainable materials, offering a lightweight and breathable design. The shoe's key selling point is its suitability for travel, emphasizing ease of wear and versatility. The product addresses potential purchase barriers by highlighting its comfort and eco-friendly construction, making it an appealing choice for conscientious consumers seeking functional and sustainable footwear. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product. The teal background with wavy lines provides a soft, natural feel. The product shots are well-lit and highlight the shoe's design. The typography is simple and legible, complementing the overall minimalist design. # Hooks Headline: THE ULTIMATE TRAVEL SHOES # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that typical travel shoes may not be comfortable or versatile enough for all travel situations, and this product is meant to fix that. # Value propositions - The shoes being 'the ultimate' suggests they offer superior comfort, durability, and style, making them the best choice for travel needs. # Benefits - ultimate # Features - travel shoes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing the Allbirds shoes and highlighting their benefits and features to attract potential customers. # Storyline - The ad begins with an overhead shot of the Allbirds shoe, highlighting its design from a bird's eye view. This gives the viewer a complete picture of the shoe's style and construction, allowing the viewer to appreciate its form. This establishes a clear visual introduction to the product from the brand's perspective. - Next, the text "THE ULTIMATE TRAVEL SHOES" appears, positioning the product as a solution for travel needs. This communicates the key benefit of the shoe directly, telling the viewer why they should care about this specific product. The brand is directly communicating what makes their product superior for travelers. - Finally, a side-profile shot of the shoe is shown, offering another angle and highlighting different design elements like the sole and heel. This reinforces the product's aesthetic appeal, giving the viewer a more detailed look at the shoe's features. The brand is using this product shot to highlight product details from the brand's perspective.

# Ad summary Ryan Gosling interviews Alexa to learn more about Andy Weir's novel, Project Hail Mary, and the science within. # Brand positioning Alexa+ is presented as a technologically advanced virtual assistant capable of answering complex questions about various topics with detailed and informed responses. The brand aligns with values of knowledge, helpfulness, and thoroughness, positioning itself as an indispensable tool for anyone seeking information or assistance. The brand seemingly pushes against the category norm of brief, generalized answers by offering detailed and comprehensive information in response to the user's questions. The brand positioning is functional, emphasizing the product's ability to provide accurate and thorough information. # Product The product featured is Alexa+, Amazon's virtual assistant service, showcased through an Echo device with a circular screen. The device responds to voice commands and provides detailed answers to complex questions. Alexa+ is designed for anyone seeking knowledge, information, or assistance on a wide range of topics. The ad highlights its ability to provide detailed and thorough answers, addressing the potential purchase barrier of lacking in-depth information or accuracy. # Visual style The ad has a polished commercial aesthetic with clean, static shots and smooth transitions. The production quality is high, creating a professional and trustworthy tone. The pacing is consistent, with cuts timed to voiceover lines. The visuals are bright and modern, featuring a solid blue background. # Hooks Spoken: RYAN: Is she going to answer? Text overlay: RYAN: Is she going to answer? Visual: 00:00–00:01 Close-up shot of Ryan Gosling from the chest up. He has blond hair and is wearing a striped shirt. The background is a solid blue. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire for accurate and detailed information, as expressed by Ryan's question, "How accurate is the science in Project Hail Mary?" # Value propositions - Alexa+ provides scientifically accurate answers. - Offers a thorough and supportive virtual assistant experience. # Benefits - Gaining knowledge and information - Receiving assistance on a wide range of topics - Obtaining scientific accuracy - Getting thoughtful insights # Features - Answers complex questions - Provides detailed and thorough information - Understands context - Offers supportive responses # Call to action None used. # Social proof - "Project Hail Mary nails the real world physics, like orbital mechanics and biochemistry." – ALEXA - "It's a perfect blend of science and genuine heart." – ALEXA # Point of view - Brand 80% – The voice of the brand is communicated through Alexa's responses, showcasing its knowledge and helpfulness. - Customer 20% – The customer's point of view is shown by Ryan Gosling's questions. # Storyline - 00:00–00:01 00:00–00:01 Ryan, appearing directly on screen, asks a producer, "Is she going to answer?" This sets up the premise of the ad and creates curiosity about the interaction. - 00:01–00:05 00:01–00:05 The producer confirms that she will answer. Next, an Echo device with a circular screen is shown, displaying a blurred image related to the novel Project Hail Mary. Text overlay states, "The following conversation with Alexa+ is 100% unscripted from the Project Hail Mary press day." This establishes the format and authenticity of the ad. - 00:05–00:08 00:05–00:08 Ryan asks Alexa, "How accurate is the science in Project Hail Mary?" This introduces the central topic of the ad and highlights Alexa+'s ability to answer complex questions. - 00:08–00:13 00:08–00:13 Alexa responds, "Project Hail Mary nails the real world physics, like orbital mechanics and biochemistry." This showcases Alexa+'s depth of knowledge and ability to provide specific, scientific information. - 00:13–00:16 00:13–00:16 Alexa continues, "It's a perfect blend of science and genuine heart." Ryan responds, "I feel the same way." This emphasizes the novel's combination of scientific accuracy and emotional depth. A connection between Ryan and Alexa is implied. - 00:16–00:17 00:16–00:17 Ryan asks, "Am I being needy?" This adds a touch of humor and self-awareness to the interaction. - 00:17–00:22 00:17–00:22 Alexa responds, "Not at all. You're just being thorough and making sure you've got everything you need for your press tour." This reassures Ryan and highlights Alexa+'s ability to understand context and provide supportive responses. - 00:22–00:24 00:22–00:24 Ryan asks, "What's your thought on aliens?" This transitions to a new topic, showcasing Alexa+'s ability to discuss a wide range of subjects. - 00:24–00:27 00:24–00:27 Alexa responds, "The universe is just too vast and weird for us to be alone." This adds a philosophical dimension to the conversation and highlights Alexa+'s ability to provide thoughtful insights.

# Ad summary Ad for a phone case brand, Burga, that shows a phone case with a brown and white cow pattern. The ad copy acknowledges the higher price point but also defends it by stating that according to "girl math", it only equates to 0.15€/day. # Brand positioning Burga is presented as a brand that offers high-quality, stylish, and potentially premium phone cases and accessories. The brand embraces a lighthearted and relatable tone by incorporating "girl math" to justify the perceived high cost of its products. This suggests the brand aims to connect with customers who appreciate both fashion and practicality. It doesn't shy away from the cost, instead aiming to reframe it in a way that resonates with its target audience. The brand positions itself as slightly higher-end, but uses a playful attitude to push back against price objections. # Product The product being advertised is a protective phone case for smartphones. It features a brown and white cowhide pattern on the back. The case appears to have a raised bezel around the camera lenses, which is gold. The sides of the case have small circular indentations, presumably for grip. The case is designed to protect the phone from damage while also adding a decorative element. The ad acknowledges that the case is somewhat expensive, but attempts to address this barrier by reframing the cost as only 0.15€ per day. # Visual style The ad has a clean and modern aesthetic. The product is well-lit and shot with a shallow depth of field, which helps to draw attention to the phone case. The use of a neutral color palette also contributes to the overall sophisticated feel. The ad's production quality looks to be very high, and well done. The design looks to be very minimalist in nature with the product being the primary focus. # Hooks Headline: Yes, it's pricey. # Funnel stage Middle of funnel (Consideration) # Pain points The price is high and may be a barrier to purchasing the item. The image implies this when it says, "Yes, it's pricey." # Value propositions - Reassurance for price objection by reframing the cost as only 0.15€ per day. # Benefits - Protection for smartphone - Stylish design # Features - Protective phone case with raised camera bezel # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand uses an image of the product in order to promote the product and company. # Storyline - The ad starts by acknowledging that the phone case is "pricey" in order to address a common concern up front. The brand is the storyteller here and seeks to immediately tackle a potential obstacle to purchase. - Next, the ad offers justification for the price by stating that good things are not cheap, but also using "girl math" to emphasize how the cost is only 0.15€ per day. The brand is still the storyteller, and is showing the value of the case. - The brand logo is shown at the end. This is a reinforcement of brand identity.

# Ad summary This ad demonstrates the AI-powered capabilities of Canva Magic Layers for quick thumbnail edits. The creator uploads a thumbnail, shows how it's automatically separated into editable layers, and makes personalized adjustments in just a few steps. It emphasizes speed and personalization. # Brand positioning Canva is presented as a user-friendly design platform that empowers content creators by offering an array of AI-driven tools, Canva aims to occupy the space of an all-in-one solution for both professional and casual design needs. The brand promotes values of efficiency, personalization, and accessibility. Canva leans into category norms by continually innovating with new AI features. # Product The advertised product is Canva's 'Magic Layers', an AI-powered feature that automatically separates static images into fully editable layers. The product works by allowing users to upload any static image into Magic Layers, which then automatically breaks down the image into editable elements, enabling users to easily modify or customize individual parts of the image, such as text, backgrounds, or specific objects. It is for content creators and designers who want to quickly and easily edit and personalize their images without the need for manual layering. The ad addresses the barrier of time-consuming edits by showcasing how Magic Layers can quickly transform a generic AI-generated thumbnail into a personalized asset. # Visual style The ad has a bright and clean aesthetic with a mix of direct-to-camera shots and screen recordings. The editing style combines quick cuts with smooth transitions to keep the pace brisk. The production quality has a polished UGC feel, using natural lighting and a casual, inviting tone. # Hooks Spoken: Male 1: What if I told you Canva just added a new feature that's a total game changer? Text overlay: Canva Visual: 00:00–00:01 A light-skinned person with short brown hair is centered against a blurred background of white blinds, a desk with papers, and a yellow chair. They are wearing a green t-shirt and holding a small microphone with a fuzzy cover. / 00:01–00:03 The light-skinned person is centered against a blurred background of white blinds, a desk with papers, and a yellow chair. They are wearing a green t-shirt and holding a small microphone with a fuzzy cover. An animated Canva logo appears over them. # Funnel stage Middle of funnel (Consideration) # Pain points Generic AI images that need to be more personalized for content creators. # Value propositions - The all-in-one solution for both professional and casual design needs with AI features. # Benefits - Quickly and easily edit and personalize your images - Save time on time-consuming edits # Features - AI image generator - Magic Layers - automatically separates static images into fully editable layers # Call to action Head over to Canva to try out magic layers for yourself or check out the link in my bio to get started. # Social proof - As a content creator, I'm constantly looking for new tools to improve my workflow, and magic layers just saves me so much time – Male 1 # Point of view - Customer 100% – The entire ad is told from the perspective of a content creator demonstrating the product and how it has helped their workflow. # Storyline - 00:00–00:03 The creator introduces the premise that Canva has added a new feature that is a 'total game changer.' - 00:03–00:09 The creator presents a scenario of needing a thumbnail for a video about staying organized and types into an AI image generator. - 00:09–00:12 The creator shows the AI-generated result and states that it is 'fine' but 'not quite what I wanted,' framing this as a common content creator pain point. - 00:12–00:15 The creator introduces Canva's Magic Layers as the solution to 'fix this image' by demonstrating how to use it. - 00:15–00:21 The creator highlights that Canva has added a 'whole suite of AI tools,' making it the 'third most used AI app in the world.' - 00:21–00:27 The creator demonstrates how to upload an image into Magic Layers, which then automatically breaks it down into 'fully editable layers,' solving for a more personalized outcome. - 00:27–00:46 The creator walks through individual edits, such as changing font alignment, font size, and background, showing ease-of-use to imply time savings. - 00:47–00:52 The creator positions themself as a content creator and states that they are 'constantly looking for new tools to improve my workflow,' further highlighting the benefits of Magic Layers as a time saver. - 00:52–01:00 The creator encourages the viewer to 'stop just rolling the dice on AI' and to 'start making designs of your own' by trying out Magic Layers on Canva.

# Ad summary This image ad for Caraway promotes their non-toxic kitchen essentials. The ad features a selection of knives and cooking utensils against an orange background. The ad encourages viewers to shop. # Brand positioning Caraway is presented as a provider of modern, non-toxic kitchenware. By highlighting the non-toxic nature of their products, Caraway appeals to health-conscious consumers who prioritize safety and sustainability in their kitchen tools. The sleek design and use of complementary colors suggest a brand that values both functionality and aesthetics, positioning itself as a lifestyle choice for those who seek to elevate their cooking experience. # Product The ad showcases a range of Caraway's kitchen essentials, including several knives and cooking utensils. The knives feature stainless steel blades and light-colored handles. The utensils are made of light-colored wood and include a spatula, spoon, slotted spoon, and tongs. The products are presented in a clean, visually appealing manner, emphasizing their design and functionality. The ad promotes the idea that these are high-quality, non-toxic tools designed to enhance the cooking experience and align with a modern, health-conscious lifestyle. # Visual style The ad has a clean, minimalist visual style, featuring a grid layout of kitchen tools against a solid orange background. The production quality appears to be studio-shot with bright, even lighting. The image treatment includes background removal, ensuring the focus remains on the products. The typography is large and legible, enhancing scannability. The overall effect is a blend of platform-native and high-design aesthetics, creating stop power in the feed while maintaining a sense of quality and modernity. # Hooks Headline: The Prep System Your Kitchen Deserves # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a problem with conventional kitchen tools that may contain toxic materials, suggesting a customer frustration with the lack of safe options. # Value propositions - The ad positions its kitchen essentials as both non-toxic and deserving of a place in the user's kitchen, emphasizing quality and health consciousness. # Benefits - None used # Features - Non-toxic kitchen essentials # Call to action Shop Non-Toxic Essentials # Social proof - None used. # Point of view - Brand: The ad is told from the brand's point of view, showcasing their products and encouraging viewers to shop for non-toxic essentials. # Storyline - The ad begins by showcasing a variety of Caraway's kitchen knives and cooking utensils. This is intended to capture the viewer's attention by presenting visually appealing images of the product line from the brand's perspective. - The ad then presents the headline, 'The Prep System Your Kitchen Deserves'. This message is designed to resonate with viewers who want to upgrade their cooking tools. The brand is telling the viewer this statement. - The ad concludes with a call to action, 'Shop Non-Toxic Essentials', presented in a white button. This encourages viewers to purchase the featured items. The brand is telling the viewer this call to action.

# Ad summary This ad by Charlotte Tilbury features the Pillow Talk In Bloom Blush Balm Lip Tint. Two products are displayed next to pink swatches of the product. # Brand positioning Charlotte Tilbury aims to occupy the space of luxury beauty that is also accessible. The brand creates products for everyday wear that boost the confidence of the wearer. The brand aligns with the values of classic beauty and makeup artistry, promoting a lifestyle of effortless glamour. Charlotte Tilbury is not a minimalist brand, but focuses on creating products that are effective and luxurious. # Product The featured product is Charlotte Tilbury's Pillow Talk In Bloom Blush Balm Lip Tint, which is a 3-in-1 sheer lipstick, balm, and tint. It is designed for those seeking a multi-purpose lip product with a light wash of color and hydrating benefits. The product comes in multiple shades, as "Pillow Talk Medium" and "Pillow Talk" are shown. The Pillow Talk In Bloom Blush Balm Lip Tint is designed to be a convenient product. # Visual style The ad features a polished studio shot with soft lighting. The visual motifs include a focus on product presentation and color consistency. The image treatment includes background removal. The typography is large and bold. The style is high-design. # Hooks Headline: Pillow talk # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 3-in-1 product # Benefits - None used. # Features - BLUSH BALM LIP TINT - 3-IN-1 SHEER LIPSTICK + BALM + TINT # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name appears prominently at the top of the image, establishing the ad's focus on Charlotte Tilbury. - Brand: The ad highlights different shades to showcase the versatility of the lip product. # Storyline - The ad opens with the brand name and product collection name, "Charlotte Tilbury NEW! Pillow Talk IN BLOOM" which introduces the focus of the ad from the brand's POV. - The ad then highlights the product type and features, "BLUSH BALM LIP TINT 3-IN-1 SHEER LIPSTICK + BALM + TINT" which explains the product from the brand's POV. - The ad displays two different shades of the product with accompanying shade names, "PILLOW TALK" and "PILLOW TALK MEDIUM," which highlights the product range from the brand's POV.

# Ad summary This Dossier ad features a split-screen format to promote their Amber Cherry perfume, showcasing the product alongside a 45% off + free perfume promotion. The top half of the screen shows aesthetically pleasing shots, while the bottom half keeps the product centered and visible. # Brand positioning Dossier positions itself as a fragrance brand that offers scents inspired by luxury brands, making high-quality perfumes accessible at affordable prices. The brand emphasizes transparency and ethical practices, using vegan and cruelty-free ingredients. Dossier challenges the traditional luxury perfume market by removing the high markups associated with celebrity endorsements and fancy packaging, focusing instead on the quality of the fragrance itself. This positions Dossier as a brand that values both the customer and the environment, offering a guilt-free way to enjoy premium scents without breaking the bank. # Product The advertised product is Dossier's Ambery Cherry perfume, a fragrance presented as an affordable alternative to luxury perfumes. The ad highlights the perfume's key notes, including cherry, almond, and vanilla, to convey its sweet and warm profile. It showcases the product in a minimalistic bottle with a simple label, emphasizing the brand's focus on the fragrance itself rather than elaborate packaging. The ad also promotes a special offer, providing a 45% discount and a free perfume with purchase, incentivizing viewers to try the product and address potential purchase barriers related to price. # Visual style The ad features a clean and modern aesthetic with a split-screen layout that keeps the product offer and discount visible. The backgrounds are a soft, dreamy aesthetic that aligns well with the beauty product that's being advertised. The editing style uses quick, smooth transitions to maintain a dynamic feel while keeping the viewer engaged. The overall effect is polished, designed to appeal to a sophisticated audience interested in accessible luxury. # Hooks Text overlay: UP / TO / 45% OFF / + FREE PERFUME / dossier / Ambery Cherry / €39 €21.45 Visual: 00:00–00:03: A split screen is displayed, the top half of which changes to a different background every second. The backgrounds alternate in the following order: A black flower over a red background, cherries and almond ingredients, and vanilla bean ingredients. All backgrounds are softly out of focus. The bottom half of the screen remains consistent throughout: Dossier Ambery Cherry perfume bottle centered in front of a white background, surrounded by cherry and almond ingredients. # Funnel stage Bottom of funnel (Conversion) # Pain points High prices typically associated with designer perfumes. # Value propositions - The ad highlights a high-quality fragrance (Ambery Cherry) at a significantly reduced price (€21.45 from €39), and offers a free perfume. This combines affordability with an enticing bonus, making the product highly appealing to value-conscious consumers. # Benefits - High-quality fragrance at an affordable price. - Opportunity to get a free perfume with the purchase. # Features - Ambery Cherry fragrance - Discounted price: €21.45 (original price €39) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and offer with a focus on visual appeal and product details. # Storyline - 00:00–00:01 The ad begins with a split-screen view: The top half displays attractive imagery related to the cherry scent, while the bottom half features the Dossier Ambery Cherry perfume bottle surrounded by cherry and almond ingredients. - 00:01–00:02 The top screen’s background image smoothly transitions between cherries and almond ingredients. - 00:02–00:03 The top screen’s background image smoothly transitions between vanilla bean ingredients. - 00:03–00:04 The top screen’s background image smoothly transitions between branch ingredients. - 00:04–00:05 The top screen’s background image smoothly transitions between an overhead view of cherries. - 00:05–00:06 The top screen’s background image smoothly transitions between an pink flower.

# Ad summary This UGC-style advertisement features a man who is initially unhappy with Dr. Squatch products but ultimately is won over once he tries more of the brand's products. He shares how much he loves the products while recommending the viewer try them out. # Brand positioning Dr. Squatch is presented as a modern and masculine brand that creates unique and natural products for men, positioning itself as a brand that men can trust and enjoy using. The brand appeals to customers looking for traditionally masculine scents that smell unique and are of high quality. The ad promotes a lifestyle that prioritizes self-care and grooming with high-quality ingredients. The brand is portrayed as one that goes against the norm of generic, mass-produced grooming products. # Product Dr. Squatch offers a variety of natural soaps, referred to as "briccs," that are designed for men. The soap is available in several scents, including Pine Tar, Cool Fresh Aloe, Fresh Falls, Birchwood Breeze, Wood Barrel Bourbon, and Bay Rum. The briccs are made with unique natural smells and ingredients. The products are positioned as a great option for men who are interested in switching to natural products that they will enjoy using so much that they will not want to use anything else. # Visual style The ad has a polished, UGC-style aesthetic with a clean look and well-lit shots. The editing style includes quick cuts and static shots with smooth transitions between scenes. The production quality appears to be a hybrid of UGC and commercial, which helps to build trust and resonate with the target audience. The visual style includes several shots of hands lathering and moving around the brand's soaps. The pacing is fast, with about 24 cuts per minute, which keeps the ad engaging and dynamic. # Hooks Spoken: 00:00–00:02: This is why I want my money back from Dr. Squatch. Text overlay: 00:00–00:02: Dr. Squatch, I want my money back 🙁 Visual: 00:00–00:02: The screen is split. On the left, a hand uses a black cheese slicer to slice a black and white Dr. Squatch soap. On the right, a fair-skinned man with long gray hair and a beard is shirtless and rubbing soap on his face. # Funnel stage Consideration # Pain points The ad hints at a lack of excitement in men's grooming products, suggesting that many options are generic or unappealing. # Value propositions - Offers unique natural scents that smell better than the last. - Made with natural ingredients. # Benefits - Unique natural smells - Manly goodness # Features - Natural soaps (briccs) - Variety of scents: Pine Tar, Cool Fresh Aloe, Fresh Falls, Birchwood Breeze, Wood Barrel Bourbon, and Bay Rum # Call to action Take their scent quiz to see which bricc you should start with. # Social proof - “I tried all of these briccs.” – Male 1 (Customer) - “I liked 'em so much, I had to try their other products.” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a customer using informal language and personal anecdotes. # Storyline - 00:00–00:02 The ad begins with a man wanting his money back from Dr. Squatch. - 00:02–00:13 The man explains that he tried all the brand's briccs and liked them so much that he had to try the other products. - 00:13–00:25 The man states that he can't pick a favorite because the unique and natural briccs all smell better than the last, so he keeps buying more. - 00:25–00:28 The man jokes that he will want every scent on hand at all times. - 00:28–00:34 The man explains that his girlfriend won't leave him alone because she keeps barging into the bathroom, which is another reason he wants his money back. - 00:34–00:42 The man encourages the viewer to try the brand's natural manly goodness and to take their scent quiz to see which bricc they should start with.

# Ad summary This ad for Google Workspace with Gemini features a testimonial from Kent Brushes, who states that Gemini saves them time, allowing them to focus on meeting with people and interacting with their team. # Brand positioning Google Workspace with Gemini is presented as a tool that enhances productivity and efficiency in the workplace. The brand aims to occupy the space of a reliable and innovative technology partner that helps businesses and teams optimize their time and resources. By highlighting the time-saving benefits of Gemini, Google Workspace positions itself as a solution that enables users to focus on more meaningful and engaging aspects of their work, such as collaboration and personal interaction. The brand aligns with values of efficiency, connectivity, and human-centered work practices, pushing against the norm of technology that complicates or distracts from core business activities. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting a sense of empowerment and improved work-life balance. # Product The product being advertised is Google Workspace with Gemini, an integrated suite of tools designed to enhance productivity and collaboration in the workplace. Gemini is highlighted as a feature within Google Workspace that saves users time, freeing them up to focus on more important tasks such as meeting with people and interacting with their team. The ad targets professionals and teams who value efficient communication and collaboration. The unique selling proposition (USP) is the time-saving capability of Gemini, which allows users to prioritize human interaction and teamwork. The ad addresses the purchase barrier of time management by showcasing how Gemini can alleviate the burden of administrative tasks and enable users to focus on more engaging and productive activities. # Visual style The ad features a clean and professional visual style, combining a real-life image with a testimonial quote. The production quality appears to be high, with a well-lit and composed photograph. The visual motif is a split layout, with the image on the left and the text on the right. The image treatment includes background blurring to focus attention on the subject. The typography is clean and legible, integrated seamlessly with the overall design. The style contrasts with platform-native content, opting for a more polished and trustworthy aesthetic that enhances scannability and stop power in the feed. # Hooks Headline: "Gemini allows you to save time, which frees me to do the thing that I love: meeting with people and interacting with my team." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited time and the desire to focus on more meaningful and engaging aspects of work, as signaled by the quote "Gemini allows you to save time." # Value propositions - Gemini allows you to save time, which frees me to do the thing that I love: meeting with people and interacting with my team. # Benefits - Frees me to do the thing that I love: meeting with people and interacting with my team. # Features - Gemini allows you to save time # Call to action None used. # Social proof - "Gemini allows you to save time, which frees me to do the thing that I love: meeting with people and interacting with my team." –Kent Brushes # Point of view - Brand: The Google Workspace with Gemini logo and the attribution to Kent Brushes represent the brand's perspective, establishing its identity and leveraging social proof. - Customer: The testimonial from Kent Brushes provides the customer's point of view, highlighting the benefits of using Gemini in a real-world scenario. # Storyline - The ad opens with the Google Workspace with Gemini logo, immediately establishing the brand and product being promoted. This is from the brand's perspective, setting the stage for the testimonial that follows. - Kent Brushes provides a testimonial, stating that "Gemini allows you to save time, which frees me to do the thing that I love: meeting with people and interacting with my team." This is from the customer's perspective, highlighting the tangible benefits of using Gemini in a real-world scenario. - The testimonial concludes with the attribution "-Kent Brushes," reinforcing the credibility of the statement and providing a personal touch. This is from the brand's perspective, leveraging social proof to build trust and encourage adoption of Google Workspace with Gemini.

# Ad summary This ad promotes Hollow Socks, socks made of baby alpaca fiber. The narrator identifies 3 different 'sock personalities' and explains the benefits of wearing Hollow Socks compared to cheaper socks made of cotton or synthetic materials. # Brand positioning Hollow Socks presents itself as a superior sock brand that utilizes the unique properties of baby alpaca fiber to deliver comfort, performance, and quality. The brand directly contrasts itself with mass-market brands that rely on cotton or synthetic materials, which they claim lead to sweaty feet, blisters, and odor. By highlighting baby alpaca fiber's moisture-wicking, temperature-regulating, and hypoallergenic qualities, Hollow Socks positions itself as a premium alternative for those who prioritize foot health and overall comfort. The brand associates itself with the ancient Incan civilization who called baby alpaca fiber "the fiber of the gods." # Product Hollow Socks are presented as premium socks made from baby alpaca fiber, designed to provide superior comfort and performance compared to socks made from cotton or synthetic materials. The socks are marketed towards individuals who prioritize foot health and seek to avoid issues like sweaty feet, blisters, and odor. Key features of Hollow Socks include natural moisture-wicking and temperature-regulating properties. The socks are hypoallergenic due to the lack of lanolin found in wool. They are also said to be three times warmer than sheep's wool, yet lighter. The core selling point is that alpaca fiber has a hollow core, which creates natural insulation pockets, improving breathability and comfort. The brand directly addresses the pain points of those who suffer from uncomfortable feet due to conventional socks, offering a solution that focuses on material quality and advanced fiber technology. # Visual style The ad has a UGC-style feel, with a mix of static and dynamic shots, handheld camera work, and quick cuts. The editing is fast-paced, with cuts timed to the music beats and voiceover lines. The overall aesthetic is casual and approachable, with natural lighting and minimal color grading. # Hooks Spoken: Male 1: [Enthusiastic] Let me show you the three sock personalities. Text overlay: Let me show you / the 3 sock personalities Visual: 00:00–00:01 A split-screen shows a person walking on asphalt in white ankle socks on the left, with dark water footprints on the ground. On the right, a close up of a hand holding a worn black sock with white debris in the fibers. On the bottom, a lower-angle shot of a leg wearing a grey sock with black accents. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of uncomfortable feet caused by conventional socks. This discomfort is linked to sweaty feet, blisters, and odor, stemming from the use of cotton or synthetic materials that trap moisture and heat. # Value propositions - Baby alpaca fiber offers unique moisture-wicking, temperature-regulating, and softness advantages compared to cotton or synthetic materials. - Hollow core in alpaca fiber provides natural insulation and breathability for superior comfort. - Hypoallergenic properties make these socks suitable for sensitive skin. - Combining warmth and lightweight feel sets these socks apart from sheep's wool. # Benefits - Avoid sweaty and uncomfortable feet - Avoid blisters and odor - Superior comfort and performance - Improved breathability # Features - Made from baby alpaca fiber - Naturally moisture-wicking - Temperature-regulating - Softer than cashmere - Hollow core creates natural insulation pockets - Hypoallergenic with no lanolin like wool - Three times warmer than sheep's wool but lighter # Call to action Join the alpaca gang at HollowSocks.com # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product features and benefits in a clear and persuasive manner. # Storyline - 00:00–00:01 The ad opens by introducing the premise of '3 sock personalities' that the ad will break down. The intro is designed to grab attention through categorization and spark curiosity about which 'type' the viewer might be. - 00:01–00:10 The ad introduces 'Type 1'–'The Bulk Buyer,' who buys cheap white tube socks in bulk from discount stores and does not think that sock quality matters. The negative consequences of this sock type are highlighted: sweaty and uncomfortable feet. This moment introduces the problem that the ad aims to solve: consumers who are not prioritizing sock quality are suffering in terms of comfort. - 00:10–00:21 The ad introduces 'Type 2'–'The Brand Loyalist,' who spends a lot of money on name-brand athletic socks, believing that expensive means good. The problem here is that even expensive socks still deal with blisters and odor, because the synthetic materials trap moisture and heat. This builds on the previous moment by suggesting that price does not guarantee a comfortable sock-wearing experience. - 00:21–00:30 The ad introduces 'Type 3'–'The Alpaca Convert,' who has discovered that baby alpaca fiber is naturally moisture-wicking, temperature-regulating, and softer than cashmere. This is designed to showcase the ideal solution to the problems raised in the first two segments: alpaca fiber is the key to superior sock comfort and performance. - 00:30–00:40 The ad shows someone wearing Hollow Socks made from premium alpaca, wondering why they suffered with cotton and synthetic for so long. The difference between Hollow Socks and other sock types is highlighted–alpaca fiber has a hollow core that creates natural insulation pockets. - 00:40–00:49 The ad highlights the unique benefits of Hollow Socks made with alpaca fiber: it’s hypoallergenic with no lanolin like wool, three times warmer than sheep's wool but lighter. Hollow Socks connects their fiber with the fiber of the gods. - 00:49–00:56 The ad reiterates that 'Type 3' people know something the other 2 types don't: that material matters more than brand or price. It concludes with a call to action to 'Join the alpaca gang at HollowSocks.com'.

# Ad summary This ad features a woman promoting JSHealth shampoo and conditioner. She points out the discount code available and also shows before-and-after photos. She focuses on a clean, non-toxic, product. # Brand positioning JSHealth is presented as a non-toxic hair care brand, particularly for those experiencing hair loss and thinning. The brand values purity and effectiveness, and aims to be a clean alternative to typical hair growth products. By emphasizing a discount code offered by the influencer, the brand positions itself as accessible while also focusing on results, using the before-and-after photos as proof. # Product The featured products are JSHealth shampoo and conditioner, both described as non-toxic. They are designed to target hair loss and thinning. The products come in black bottles with minimalist white lettering. The before-and-after photo shown in the ad is presented as social proof of the product's effectiveness. # Visual style The ad has a UGC feel, with a selfie-style camera angle and natural lighting. The editing is minimal, with no transitions or effects. This supports the tone of authenticity. # Hooks Spoken: 00:00–00:06 I did reach out and get a code for you guys. You can use code 15JSHealth to get 15% off of your order today. Text overlay: 00:00–00:06 Use my code 15JSHEALTH for 15% off!! / 00:00–00:06 JSHealth Non-Toxic Shampoo + Conditioner / 00:00–00:06 The before and after really speaks for itself! Visual: 00:00–00:06 A woman with dark hair is centered in the frame. She is holding a bottle of JSHealth shampoo in her left hand and a bottle of JSHealth conditioner in her right. Text overlay reads: "Use my code 15JSHEALTH for 15% off!!" To the right of the woman's head is a vertically stacked image. The top image shows the woman prior to using the product. Her hair is pushed back from her face and she is looking at the camera. The bottom image shows the woman after using the product. Her hair is styled and covers her forehead and she is looking down at the camera. # Funnel stage Conversion # Pain points There is hair loss and thinning of the hair. # Value propositions - Using the code gets you 15% off. The before and after picture helps you realize the value of the product. - Non-toxic shampoo and conditioner for a clean hair-washing experience. # Benefits - 15% off of your order # Features - Non-toxic # Call to action None used. # Social proof - The before and after really speaks for itself! - Woman (Influencer) # Point of view - Customer 100% – The entire ad is presented from the perspective of an influencer who uses and recommends the product. # Storyline - 00:00–00:01 The ad opens with a direct address from a woman holding JSHealth shampoo and conditioner. - 00:01–00:06 00:01–00:06 She mentions that she got a discount code for viewers, promoting the brand's accessibility.

# Ad summary This ad uses a before-and-after format to highlight a man’s past struggle with emotional disconnection from an activity that should have been enjoyable. Juxtaposing an old photo from his childhood with a current one, the ad expresses the man's inability to feel joy during a beach visit, suggesting an underlying issue with feeling present and engaged in the moment. The ad hints at a potential solution to address emotional disconnection. # Brand positioning The ad does not explicitly focus on a brand or product. Instead, it emphasizes a universal human experience of emotional disconnection and lack of presence. The brand would likely align with values of self-awareness, emotional well-being, and finding joy in everyday experiences. By addressing the common struggle of feeling detached from life, the brand positions itself as an empathetic and understanding companion. It does not push against norms but aims to resonate with individuals seeking deeper emotional connections, opting for an emotional connection rather than functional or competitive positioning. # Product There is no product shown in the ad. It focuses more on a feeling of emotional disconnect. The ad highlights the feeling of being present but not actually emotionally engaged in an activity. The visual and text create an opportunity to present a solution to this emotional struggle. # Visual style The ad employs a before-and-after visual style, contrasting a childhood photograph with a current image to emphasize a change or lack thereof. The production quality appears somewhat casual, giving the ad a relatable and authentic feel. The images feature minimal editing and natural lighting, which adds to the sincerity of the ad's message. The typography is clean and simple, laid over the images in white to ensure readability. # Hooks Headline: Did we see the ocean? # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is feeling emotionally disconnected from experiences. The ad uses the line, "I felt nothing. Like watching someone else's vacation through a screen," to illustrate the frustration of being physically present but unable to engage emotionally with the moment. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shifts between the man as a child and a man in adulthood, focusing on a first person experience. The emotional struggles connect the audience to the story. # Storyline - The ad begins with a nostalgic image of the man as a child, seemingly on a pleasant outing. The overlaid question, “Did we see the ocean?” conveys the curiosity of whether the child was actually present in the moment, or if the experience was missed in some way. This section is from the perspective of the man reflecting on his childhood and sets a tone of longing or introspection. - The narrative then shifts to a more recent image of the same man standing on a beach. However, the tone changes dramatically. He is sharing, from a first person perspective, how he felt detached and disconnected from the experience of being at the beach, even while others were enjoying themselves. He describes the feeling as “Like watching someone else's vacation through a screen.” The intention is to highlight a contrast between the expectation of joy and the reality of emotional detachment, emphasizing the need for a solution or change.

# Ad summary This ad promotes Noom as a weight loss app that helps users make the right decisions to lose weight for good. It highlights that no food is forbidden, it only takes 10 minutes a day, and it helps keep the weight off. # Brand positioning Noom is presented as a weight loss app that focuses on changing one's mentality about food. It positions itself against traditional diets that are often impossible to stick to, unrealistic, or lead to crashes and weight gain. The brand emphasizes that it helps users make the right decisions, allowing them to lose weight for good without forbidding any foods. It promotes a lifestyle-based approach that requires just 10 minutes a day, aligning with values of convenience and sustainable weight management. # Product Noom is a weight loss app designed to help users make informed decisions about their diet and lifestyle. It is presented as a solution for individuals who have struggled with traditional diets that are either too restrictive or unsustainable. The app offers a course progress system with topics like "Mastering Motivation" and "Food Fundamentals II." It emphasizes that no food is forbidden and requires only 10 minutes a day. The app helps users lose weight for good and keep it off. It also provides a feature to estimate how long it will take to reach a goal weight based on user answers. # Visual style The ad has a UGC feel with a mix of polished and casual shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial, supporting the intended tone of authenticity and relatability. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 This changed my mentality about food forever. Text overlay: 00:00–00:02 THIS changed my mentality about food forever Visual: 00:00–00:02 A close-up shot of a stack of pancakes topped with butter, blueberries, raspberries, and strawberries on a white plate. Syrup is being poured over the pancakes. The background is blurred, showing trees and greenery. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional diets that are impossible to stick to, unrealistic for one's lifestyle, or lead to crashes and weight gain. "Most diets never worked for me." # Value propositions - Change your mentality about food - Sustainable weight management - Personalized approach # Benefits - Lose weight for good - Keep the weight off - Make the right decisions # Features - Course progress system - No food is forbidden - Just 10 minutes a day - Weight loss calculator # Call to action Take the quiz # Social proof - "People said amazing things about Noom" – Voiceover - "So after learning it helped so many reach their goals, I decided to download the app" – Female 1 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of customers sharing their experiences and results with Noom. - Brand 20% – The brand's perspective is conveyed through text overlays and app demonstrations, highlighting key features and benefits. # Storyline - 00:00–00:02 The ad begins with a shot of pancakes being drizzled with syrup, accompanied by the text "THIS changed my mentality about food forever," setting the stage for a transformative experience. - 00:02–00:03 The narrative shifts to a person cutting a watermelon, with the text "Most diets NEVER worked for me," introducing the problem that the product aims to solve. - 00:03–00:05 The ad presents a split screen comparing calories burned through exercise versus calories in food, with text overlays stating, "100 calories/mile" and "100 calories." The text "Impossible to stick to" appears with a red X, indicating the difficulty of maintaining such strict diets. - 00:05–00:07 The split screen continues, showing a person lying down and a bowl of pasta, with text overlays stating, "~200 calories/hour" and "100 calories." The text "Not realistic for my life" appears with a red X, highlighting the impracticality of some diets. - 00:07–00:09 The split screen shows people doing push-ups and a bowl of strawberries, with the text "Lead to crashes and weight gain" appearing with a red X, emphasizing the negative consequences of certain diets. - 00:09–00:11 The ad transitions to a person scrolling through the Noom app, with the text "People said amazing things about Noom," introducing social proof. - 00:11–00:15 The ad shows various people who have used Noom, with text overlays stating, "So after learning it helped so many reach their goals, I decided to download the app," and weight loss results like "- 45 lbs," showcasing the app's effectiveness. - 00:15–00:19 The ad continues to show people using Noom and eating various foods, with text overlays stating, "Noom Weight helped me make the right decisions so I can lose weight for GOOD," reinforcing the app's benefits. - 00:19–00:23 The ad shows people eating and exercising, with text overlays stating, "No food is forbidden," "Just 10 min a day," and "Keep the weight off," highlighting the app's key features and benefits. - 00:23–00:29 The ad shows a hand interacting with a weight loss calculator, with the text "See how long it will take to reach your goal weight," demonstrating the app's personalized approach. - 00:29–00:34 The ad concludes with a hand selecting an age range on a quiz, with the text "Take the quiz," prompting viewers to engage with the app.

# Ad summary This ad for Olaplex features close-up shots of a person's hand holding the Olaplex No. 7 Bonding Oil and the Olaplex No. 3 Hair Perfector. Text overlays appear throughout the ad, listing benefits of using the products. The ad concludes with a call to action to purchase the product at Sephora. # Brand positioning Olaplex positions itself as a transformative hair care brand focused on repairing and enhancing hair health and appearance. By highlighting professional-grade repair treatments and bonding oils, Olaplex appeals to consumers seeking salon-quality results at home. The brand appears to align with a lifestyle of self-care and premium beauty routines, emphasizing advanced science and visible transformation. Olaplex appears to operate within the premium hair care market, offering specialized products for those looking to invest in their hair's health and beauty, moving away from basic or mass-market solutions. # Product The ad showcases two Olaplex products. The first is the Olaplex No. 7 Bonding Oil, presented as a concentrated oil designed to repair and protect hair, add shine, and reduce frizz. It comes in a small glass bottle with a yellow liquid inside. The second product is the Olaplex No. 3 Hair Perfector, a pre-shampoo treatment aimed at repairing damage, strengthening hair, and restoring a healthy appearance. The Hair Perfector comes in a white bottle with black lettering. The ad tells the viewer that these products are worth trying to achieve transformative hair repair and shine. # Visual style The ad has a clean and polished aesthetic with a focus on product visibility and clear messaging. The editing is simple with static shots and transitions. The production quality is high, giving it a commercial feel, designed to appeal to an audience interested in premium beauty products. # Hooks Text overlay: 00:00–00:02: Ready To Transform / 00:00–00:02: Your Hair? Try Me. / 00:00–00:02: REPAIR + / 00:00–00:02: SHINE SET Visual: 00:00–00:02: Extreme close-up of a person’s tan-skinned hand, palm up, holding the Olaplex No. 7 Bonding Oil and the Olaplex No. 3 Hair Perfector. The background is white and blurred. / 00:00–00:03: Cut to a blurred background of a person’s red wavy hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The ad uses the brand’s official voice to showcase its products and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of a hand holding the Olaplex No. 7 Bonding Oil and Olaplex No. 3 Hair Perfector products. A text overlay asks, "Ready To Transform Your Hair? Try Me." - 00:00–00:03 The ad then cuts to a close-up of a person's red wavy hair, which is blurred in the background. A text overlay highlights that the products are "NEW & ONLY AT SEPHORA."

# Ad summary This ad features a woman demonstrating the use of Counterclean on various surfaces throughout her home. She highlights its ease of use, pleasant scent, and effectiveness on different materials, supported by a claim of 300,000 trusted customers and a limited-time discount offer. # Brand positioning The brand Perdiem aims to be a versatile and easy-to-use cleaning solution for the modern home. The ad highlights the brand's functional approach by showcasing its ability to clean various surfaces with one product, simplifying the cleaning routine. The brand emphasizes convenience and efficiency, suggesting it is designed for those who value a clean home but prefer a streamlined process. By focusing on ease of use and a pleasant scent, Perdiem positions itself as a user-friendly alternative to traditional, more cumbersome cleaning methods, appealing to customers who seek simplicity and effectiveness in their household products. # Product The advertised product is Counterclean, a multi-surface cleaning spray designed for use throughout the home. It is marketed as an all-in-one solution that can be used on various surfaces, including countertops, appliances, and windows. The ad emphasizes the product's ease of use, with the spokesperson stating it's easy to carry one bottle around the house. A key selling point is its ability to work like a charm on everything and having an incredible scent. The ad addresses the barrier of needing multiple cleaning products by offering a single, versatile solution. The claim of 300,000 trusted customers builds confidence, suggesting the product is effective and reliable. # Visual style The ad has a clean and bright aesthetic, resembling a UGC-style demo with a polished feel. The editing is simple with static shots and smooth transitions, and the pacing is moderate. The visuals are well-lit, creating a sense of cleanliness and clarity, syncing with the product's purpose. The overall production quality is high, giving it a professional yet approachable tone. # Hooks Spoken: 00:00–00:07: Female 1: I love using Counterclean because it's just so easy to carry one bottle around the house and it works like a charm on everything. Text overlay: 00:00–00:03: Works on all surfaces / 00:00–00:07: Grab yours - 65% off! / 00:04–00:07: It smells incredible! 👏 Visual: 00:00–00:03: A woman with blonde hair, wearing a gray sweater and jeans, stands in a modern kitchen. She sprays a stainless steel stovetop with a dark amber spray bottle and wipes it with a green cloth. The kitchen features cream-colored cabinets with brass hardware and a marble backsplash. # Funnel stage Consideration # Pain points The ad addresses the frustration of needing multiple cleaning products for different surfaces throughout the house. It simplifies this by offering one product. # Value propositions - Multi-surface cleaner: Simplifies cleaning by working on all surfaces. - Convenience: Easy to carry one bottle around the house. - Aromatherapy: It smells incredible! 👏 # Benefits - Easy to carry one bottle around the house - It smells incredible! - Works like a charm on everything # Features - Works on all surfaces # Call to action Grab yours - 65% off! # Social proof - "See the results for yourself, just like the countless others who love Perdiem." # Point of view - Customer 100% – The ad is told from the perspective of a customer demonstrating the product’s use and benefits. # Storyline - 00:00–00:03 00:00–00:03: A woman sprays the product on a stovetop and wipes it clean. This introduces the product and its ease of use. - 00:03–00:07 00:03–00:07: She sprays and cleans an oven door. This demonstrates the product's effectiveness on different kitchen appliances. The woman highlights how good it smells to imply it has a pleasant fragrance. - 00:07–00:09 00:07–00:09: A split screen shows a bathroom and a dining area. This highlights the product's versatility for different rooms in the home and the claim of 300k trusted customers is used to communicate social proof. - 00:09–00:12 00:09–00:12: The woman cleans a kitchen hood, cabinets, and windows. This further demonstrates the product's multi-surface capabilities. The overall perspective is from the brand, showcasing the product's range and effectiveness.

# Ad summary This ad promotes the Robinhood Legend feature, which allows users to view up to 8 charts in a single trading layout. The ad targets traders by showcasing the feature's ability to enhance trading capabilities. # Brand positioning Robinhood is presented as a modern, accessible platform aiming to democratize finance. The platform is positioned as innovative by providing advanced trading tools, such as multi-chart layouts, to everyday users. The brand aligns with a tech-forward, user-friendly approach, contrasting with more traditional, complex trading platforms. # Product The advertised product is the Robinhood Legend feature, designed to allow users to view up to 8 charts in a single trading layout. This feature enhances the user's ability to monitor multiple data streams simultaneously. It is designed for traders who need to track various market indicators, simplifying complex data visualization and enabling more informed decision-making. The advertisement highlights its ability to consolidate numerous charts into one screen, improving accessibility and efficiency for the user. # Visual style The ad uses a clean, digital aesthetic with a focus on functional visualization. The production quality appears highly polished and professional, utilizing a direct screen capture of the trading layout to demonstrate the product’s capabilities. The dark background with bright charts creates a high-contrast, modern look, emphasizing the advanced technology. The typography is simple and legible, contributing to the platform-native style and ensuring quick scannability. # Hooks Headline: Up to 8 charts in a single trading layout. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traders often struggle with the complexity of monitoring multiple charts and data streams. The 'Up to 8 charts in a single trading layout' feature is designed to solve this by providing a consolidated view. # Value propositions - Ability to monitor multiple data streams simultaneously. - Improves accessibility and efficiency for the user # Benefits - Consolidate multiple charts into one screen. # Features - Up to 8 charts in a single trading layout. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces and showcases the features of Robinhood Legend, emphasizing its efficiency and consolidation capabilities. This is evident in the main text and the visual representation of the multi-chart layout. - Brand: At the bottom of the screen, the disclaimer that 'Capital at risk' provides a cautionary message from the brand, warning users of the inherent risks involved in trading. # Storyline - The ad opens by introducing Robinhood Legend and stating its key feature: 'Up to 8 charts in a single trading layout.' The brand tells the audience of the app's functionality and ease of use that it provides, emphasizing the core benefit. This is designed to capture the viewer’s attention by highlighting the ability to consolidate and monitor multiple charts simultaneously. - The ad includes a disclaimer, 'Capital at risk,' to remind the audience that investing involves risk. The brand is warning the user to be cautious when using the app and to be aware of the risks involved in trading, ensuring transparency and responsibility.

# Ad summary An ad promoting ShaperMint bras. The ad features a woman who states that she is 45 years old, and she uses ShaperMint bras to look and feel 24. She claims that the bras are so comfortable, she feels like she is not wearing anything at all. She describes them as wire-free, supportive, and comfortable, and recommends viewers head over to ShaperMint.com to get the Shaper Bra while it is 40% off. # Brand positioning Shapermint is presented as a brand focused on providing comfortable, supportive undergarments for women. The ad emphasizes that its products are designed to offer support without the discomfort typically associated with traditional underwire bras, aligning with a lifestyle of comfort and confidence. The brand positions itself as a solution for women seeking the benefits of support without sacrificing comfort, thereby challenging the norm that supportive undergarments must be restrictive or uncomfortable. The brand also focuses on delivering products that provide women with the best shape for their bodies. # Product The advertised product is the Shaper Bra by Shapermint, which is described as a wire-free bra that offers the support of an underwire bra without the discomfort. The ad highlights its comfort, suggesting it feels like not wearing a bra at all. The target audience is women who are looking for comfort and support. The ad explicitly mentions that this bra eliminates poking and pinching, addressing common complaints about traditional bras. It’s available in multiple colors and is presented as a comfortable alternative to wired bras and sports bras, offering support without sacrificing comfort. The ad also includes the claim that the product can make a woman feel and look younger. # Visual style The ad has a polished UGC-feel, with a mix of indoor and outdoor shots. The lighting appears natural, with some shots in direct sunlight and others in softer, more diffused light. The editing style includes quick cuts and smooth transitions. The pacing of the ad is fast, with new shots every 1-2 seconds, and the cuts are generally timed to the music. # Hooks Spoken: Female 1: I'm 45, but THIS LIFT makes me look 24! Text overlay: I'm 45, but THIS LIFT makes me look 24! Visual: 00:00–00:02 A medium shot of a woman with tan skin, dark hair, and makeup, wearing a white bra top and jean shorts. She is wearing hoop earrings and a necklace. She is standing in front of a neutral-colored wall and sliding her hands along her chest, pushing upward. / 00:02–00:04 Medium shot of the same woman, now wearing a purple snakeskin print romper. She is standing in the same location and slides her hands up her chest again. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the discomfort and poking or pinching caused by wearing wired bras or sports bras. # Value propositions - All the support you need without feeling like you have a bra. # Benefits - Bye bye poking or pinching. - Makes me feel so comfortable - Makes me look 24 # Features - Wire-free - Supportive # Call to action Head over Shapermint and get the Shaper Bra. # Social proof - "Here is the viral TikTok Bra everyone's talking about" – Female 1 (Customer) - "I haven't worn any other bra since because this one makes me feel so comfortable" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who is a customer of the brand, who describes her positive experience with the product. # Storyline - 00:00–00:04 The ad opens with a woman claiming that while she is 45, the featured bra makes her look 24. - 00:04–00:07 The woman poses in three different outfits, then poses in black leggings and the featured bra. - 00:07–00:09 The woman poses in a black top and grey bottoms. - 00:09–00:14 The woman states that the bra is the 'viral TikTok bra' that 'everyone's talking about,' then states that she will give her honest review. - 00:14–00:23 The woman states that she's been using the Shaper Bra by Shapermint and then recalls seeing one of their ads on TikTok three months ago, then says she bought one in each color. - 00:23–00:31 She states that she has not worn any other bras since because it makes her feel so comfortable, 'like I don't even have it on'. - 00:31–00:39 She states that this bra supports like an underwire bra but is wire-free, meaning 'bye bye poking or pinching'. - 00:39–00:56 The woman jumps up and down and states that this is 'a miracle for me' and says she cannot see herself wearing wired bras or sports bras again, then recommends it if you want 'all the support you need without feeling like you have a bra'. She recommends going to Shapermint and getting the Shaper Bra.