How Dr. Squatch Advertises on Meta

# Ad summary This ad promotes Dr. Squatch's limited edition Dragon Ball Z soaps. It showcases two soap options: Super Saiyan Surge and Final Flash Fresh. The ad highlights their unique scents and natural ingredients and encourages viewers not to miss this saga. # Brand positioning Dr. Squatch is a natural men's soap company. This is highlighted by the 'Men's Natural Soap' text found on the product packaging. The ad presents the brand as aligned with pop culture through the Dragon Ball Z product collaboration. By collaborating with well-known IPs, Dr. Squatch occupies a space in the consumer's mind as both functional and culturally relevant. This allows them to appeal to a broader audience while maintaining a focus on natural ingredients. # Product The ad promotes the Dr. Squatch limited edition Dragon Ball Z soaps. Two options are highlighted: Super Saiyan Surge, a 'bright, high-energy clean powered by scents of ginger pepper and lemongrass,' and Final Flash Fresh, 'a sharp strike of bergamot, apple, and spearmint aromas, backed by ube, basil, and leather notes.' These soaps are for men. The ad communicates that these are a limited edition 'soap drop'. The product is promoted as a way to 'begin your shower training arc'. The ad encourages viewers not to 'miss this saga', implying that if they miss out, they will be waiting for a rerun. # Visual style The ad has a polished commercial aesthetic with bright, saturated colors. The editing style includes quick cuts and smooth transitions. Visual motifs include product-focused shots with electric visual effects to emphasize the 'high energy' aspect. The pacing is consistent and moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 Begin your shower training arc with this Dragon Ball Z soap drop! Text overlay: 00:00–00:03 Begin your shower training arc with this DRAGON BALL Z soap drop! Visual: 00:00–00:03 Close-up shot of the Final Flash Fresh soap box sitting on two rocks. The background is split between yellow and turquoise. The soap box features an image of Vegeta and Dragon Balls. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the pain point of a boring or uninspired shower routine, suggesting that the new Dr. Squatch soaps can transform it into a more exciting and engaging experience through its collaboration with Dragon Ball Z. # Value propositions - Two legendary soaps: Limited Dragon Ball Z drop. - Limited edition: Encourages immediate purchase due to the risk of missing out. # Benefits - Begin your shower training arc - Bright, high-energy clean - Smells incredible # Features - Men's natural soap - Super Saiyan Surge: scents of ginger pepper and lemongrass - Final Flash Fresh: strike of bergamot, apple, and spearmint aromas, backed by ube, basil, and leather notes. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, focusing on product features, sensory appeal, and limited-edition availability. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of the Final Flash Fresh soap box resting on rocks, with a yellow and turquoise background. The ad asks viewers to 'begin your shower training arc with this Dragon Ball Z soap drop!' This hooks the viewer with a reference to the anime series. The perspective is from the brand and conveyed through the tone of voice and product introduction. - 00:03–00:06 00:03–00:06 The screen is white, and the text 'SAGA' appears, followed by 'AND IT' on a white screen with a stack of Super Saiyan Surge soap boxes against a pink and white background. The ad tells the viewer that 'a new saga has arrived and it smells incredible!' This highlights the sensory appeal of the product, promoting it as a desirable and enjoyable experience. The perspective remains from the brand, with a focus on product-centric messaging. - 00:06–00:12 00:06–00:12 The ad cuts to a single Super Saiyan Surge soap bar, and says, 'Step into Goku's Super Saiyan Surge. A bright, high-energy clean powered by scents of ginger pepper and lemongrass.' This segment focuses on the specific ingredients and sensory experience associated with the Super Saiyan Surge soap. The perspective shifts to highlighting product details and benefits. - 00:12–00:20 00:12–00:20 The ad displays the Final Flash Fresh soap and says, 'Or unleash Vegeta's Final Flash Fresh, a sharp strike of bergamot, apple, and spearmint aromas, backed by ube, basil, and leather notes.' This segment focuses on the specific ingredients and scent notes of the Final Flash Fresh soap. The perspective continues to highlight product details and sensory experience. - 00:20–00:25 00:20–00:25 The ad shows both soaps together and says, 'Two legendary soaps. One limited Dragon Ball Z drop. Miss this saga, you'll be waiting for the rerun.' This reinforces the limited edition aspect and creates a sense of urgency by suggesting viewers will miss out if they don't act quickly. The perspective is from the brand, using FOMO to encourage immediate purchase.

# Ad summary This image ad promotes the new Dragon Ball Z soap by Squatch, highlighting the limited edition bars featuring Goku and Vegeta. The ad emphasizes the availability of these soaps. # Brand positioning Squatch is presented as a brand that collaborates with well-known franchises such as Dragon Ball Z to provide novelty items such as soaps. This collaboration suggests that Squatch is looking to create products for specific fan bases, blending pop culture with everyday personal care. The branding promotes a lifestyle that embraces nostalgia and unique products for fans of the Dragon Ball Z series. # Product The ad features limited edition Dragon Ball Z soaps by Squatch. There are two variants: "Super Saiyan Surge" and "Final Flash Fresh." The Super Saiyan Surge variant is described as a men's natural soap edition with carbon powder and a medium grit. The Final Flash Fresh soap is also a men's natural soap edition with vegetable extract and medium grit. Each bar weighs 5 oz (141 g). The products target customers who are fans of the Dragon Ball Z franchise and are looking for novelty soaps with a playful theme. # Visual style The ad has a bright and playful visual style, emphasizing the Dragon Ball Z theme with colorful imagery and bold text. The product display is clean, highlighting the packaging and soap bars. The background evokes a natural, rugged terrain which contrasts against the vibrant soap packaging. The overall design feels contemporary and targeted towards a younger audience familiar with the franchise. # Hooks Headline: NEW DRAGON BALL Z SOAP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Men's natural soap edition - Carbon powder (Super Saiyan Surge) - Vegetable extract (Final Flash Fresh) - Medium grit - Net WT 5 OZ (141 g) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's perspective by introducing and showcasing its collaboration with Dragon Ball Z, emphasizing the limited availability and unique themes of the soaps. # Storyline - The ad begins with the announcement of a new Dragon Ball Z soap by Squatch, emphasizing that these are limited edition bars. The brand is informing viewers of a new, exciting collaboration that leverages the popularity of Dragon Ball Z to grab the attention of the consumer. - Next, the ad shows the product packaging and soap bars. This aims to show the variety (Goku and Vegeta themed) of the product while informing potential customers what the soap looks like in its physical form. - Finally, the ad highlights that the product is a limited drop and reiterates the two main soap characters (Goku and Vegeta). This aims to create a sense of urgency and direct viewer attention to the specific product options.

# Ad summary An image ad for Dr. Squatch soap featuring the Dragon Ball Z collection. # Brand positioning Dr. Squatch presents itself as a provider of natural soaps for men. The brand seems to follow category norms by offering functional benefits such as fresh scents and quality ingredients. The visual presentation of their soaps, with packaging that looks like miniature gift boxes and a bold, masculine logo, suggests a premium product focused on effective grooming with an elevated, rugged sensibility. # Product The ad features two different Dr. Squatch soap variants from the limited-edition Dragon Ball Z collection. The first is the "FINAL FLASH FRESH" soap, which has a vegetable extract and a blue hue. The second is the "SUPER SAIYAN SURGE" soap, which has a carrot powder and a tan hue. Both are presented as "LIMITED Men's Natural Soap Edition", and come in rectangular bar form. The product boxes feature imagery from the Dragon Ball Z series. # Visual style The ad features a product shot with a high-quality, studio-style presentation. The background is designed to mimic the setting of the Dragon Ball Z universe. The typography is bold and eye-catching. # Hooks Headline: NEW DRAGON BALL Z SOAP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited Edition Dragon Ball Z collection # Benefits - FINAL FLASH FRESH - SUPER SAIYAN SURGE # Features - VEGETABLE EXTRACT - CARROT POWDER # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a brand perspective to announce a new product and create excitement. # Storyline - The ad opens with an announcement of the "NEW DRAGON BALL Z SOAP" release, told from the brand's perspective to generate excitement. - The brand presents the two soap bars side-by-side, showcasing the different ingredients and character art on the packaging, so viewers can see the variety available. - The brand emphasizes the "LIMITED DROP!" nature of the product, to create a sense of urgency and encourage immediate purchase.

# Ad summary This ad showcases a Dragon Ball Z themed soap by Squatch Soap. The soap is displayed prominently on a rock surface. Text at the top and bottom of the image promotes the 'Final Flash Fresh' soap. # Brand positioning Dr. Squatch is presented as a provider of natural soaps for men. The collaboration with Dragon Ball Z suggests a brand that is willing to embrace pop culture and nostalgia to connect with its audience. By offering a unique, themed product, Dr. Squatch seeks to differentiate itself from typical soap brands, positioning itself as a fun, novel option for men who want quality grooming products. # Product The product is a limited edition men's natural soap bar called "Final Flash Fresh" from Dr. Squatch in collaboration with Dragon Ball Z. The packaging features an image of the Dragon Ball Z character Vegeta in a purple oval, surrounded by Dragon Balls. The soap is made with vegetable extract and has a medium grit. The packaging indicates a net weight of 5 oz (141g). It is implied to be a collectible item. # Visual style The ad has a rugged, natural feel, contrasting the bright, cartoonish branding of Dragon Ball Z. The product is presented in a natural setting, suggesting an earthy or outdoorsy theme. The lighting highlights the product and makes the text legible. The overall style creates a visual connection between the natural soap ingredients and the adventurous spirit of the Dragon Ball Z series. # Hooks Headline: NEW DRAGON BALL Z SOAP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Men's natural soap made with vegetable extract # Benefits - New - Limited edition # Features - Men's natural soap - Vegetable extract - Medium grit # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice is used to announce the new product and highlight its unique attributes, from the top headline to the closing tagline. # Storyline - The ad opens with the tagline "NEW DRAGON BALL Z SOAP FINAL FLASH FRESH," setting up the collaboration and product identity. The brand is telling the viewer about the newness of the product and its direct connection to the Dragon Ball Z universe. - The product packaging is prominently displayed, showing the character Vegeta and the soap's name, ingredients, and weight. The brand allows the viewer to see exactly what they're purchasing. - The ad concludes with the line "IT'S VEGETA SOAP," emphasizing the unique character theme. The brand is telling the viewer the unique and collectible nature of the product.

# Ad summary This ad promotes Dr. Squatch's natural grooming products for men. It highlights the brand's commitment to creating high-quality soaps and body washes that leave a cologne-like scent on the skin. The ad features various scents and emphasizes the importance of using natural ingredients for deep cleansing and moisturizing. It also includes testimonials and a call to action to purchase the products while supplies last. # Brand positioning Dr. Squatch is presented as a brand that prioritizes natural ingredients and high-quality grooming products for men. The brand aims to occupy a space in the consumer's mind as a provider of effective and cologne-scented soaps and body washes. It aligns with values of cleanliness, confidence, and a desire for a refreshing and masculine scent. The brand pushes against the norm of using harsh chemicals and artificial fragrances in grooming products, instead focusing on natural and skin-friendly ingredients. The brand positioning is both functional (deep cleansing, moisturizing) and emotional (confidence, cologne-like scent). # Product The featured product is Dr. Squatch's line of natural grooming products for men, including soaps and body washes. These products are designed to deeply cleanse and moisturize the skin while leaving a cologne-like scent. The products are for men who want to use natural ingredients and enjoy a refreshing and masculine fragrance. The ad highlights the Wood Barrel Bourbon body wash, which smells like sexy gewürzte Eiche. The products are formulated to provide all-day hydration and are made with the reinste Formel. The ad addresses the purchase barrier of limited stock, urging viewers to buy while they can. The products are presented as a way to receive compliments and feel confident. # Visual style The ad has a hybrid aesthetic, blending UGC-style shots with polished commercial elements. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality varies, with some shots having a UGC feel and others appearing more polished. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Nicht um anzugeben, aber wir sind verdammt gut im Seifenmachen. Text overlay: 00:00–00:02 Nicht um anzugeben aber wir sind verdammt gut im Seifenmachen Visual: 00:00–00:01 A man with long dark hair and a white shell necklace is in the shower, shirtless, using a green sponge to wash his chest. The background is a light green shower wall. The camera is close-up and slightly shaky, giving a selfie-style feel. / 00:01–00:02 A woman with long blonde hair, wearing a pink robe, is holding a Dr. Squatch bottle and smelling it. The background is a plain white wall. The camera is stationary and close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may be using grooming products with harsh chemicals and artificial fragrances that do not provide adequate hydration or a desirable scent. # Value propositions - Natural ingredients for deep cleansing and moisturizing - Cologne-like scent for confidence and attraction - All-day hydration for healthy skin - 2er-Pack kann dir noch extra Geld sparen # Benefits - Haut den ganzen Tag mit Feuchtigkeit zu versorgen - Tief zu reinigen - Einen Cologne Duft auf deiner Haut - Dir Komplimente zu verschaffen - Ihr ein Lächeln ins Gesicht zu zaubern # Features - Natural ingredients - Deep cleansing - Moisturizing - Cologne-like scent - Reinste Formel - All-day hydration # Call to action Hol es dir, solange du kannst # Social proof - The ad features visuals of people smelling and enjoying the Dr. Squatch products, implying that others have had positive experiences with the brand. - The ad states that women think you've showered with cologne when you use Pine Tar, suggesting that the product is well-received by others. # Point of view - Customer 40% – The customer POV is communicated through visuals of people using the product in the shower and smelling the product. - Brand 60% – The brand POV is communicated through voiceover and text overlays that highlight the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in the shower using a soapy sponge, followed by a woman holding a Dr. Squatch product. The message is that the brand is good at making soap, setting a confident and playful tone from the brand's perspective. - 00:02–00:04 00:02–00:04 A stack of Dr. Squatch body wash containers is shown, emphasizing the brand's success in the US market. The message is that the brand has become popular, creating a sense of demand and desirability from the brand's perspective. - 00:04–00:07 00:04–00:07 A Dr. Squatch box is opened to reveal various products, highlighting the range of offerings. The message is that customers have been begging for the products to be available, creating a sense of exclusivity and anticipation from the brand's perspective. - 00:07–00:14 00:07–00:14 A man is shown using the Wood Barrel Bourbon body wash in the shower, emphasizing its moisturizing properties and appealing scent. The message is that the product provides all-day hydration and smells like sexy gewürzte Eiche, creating a sense of luxury and desirability from the customer's perspective. - 00:14–00:17 00:14–00:17 The ad shows the body wash being poured onto a green shower scrubber, reinforcing the product's use case. The message is that the brand makes soap for people and their skin, emphasizing the product's purpose from the brand's perspective. - 00:17–00:22 00:17–00:22 The ad shows the body wash being used in the shower, highlighting its deep cleansing properties and cologne-like scent. The message is that the product deeply cleanses and leaves a cologne duft auf deiner Haut, creating a sense of cleanliness and confidence from the customer's perspective. - 00:22–00:26 00:22–00:26 The ad shows a woman smelling the Pine Tar soap and enjoying its scent, reinforcing the product's appeal. The message is that women think you've showered with a tiefen Kiefer cologne when you use Pine Tar, creating a sense of attraction and desirability from the customer's perspective. - 00:26–00:32 00:26–00:32 The ad shows various Dr. Squatch products and people smelling them, emphasizing the brand's mission to provide compliments and smiles. The message is that the brand's mission is to give you compliments and a Lächeln ins Gesicht, creating a sense of happiness and satisfaction from the brand's perspective. - 00:32–00:38 00:32–00:38 The ad shows the products in a shower and encourages viewers to buy them while they can, highlighting the limited stock and potential savings. The message is that there's nicht viel auf Lager, so hol es dir, creating a sense of urgency and scarcity from the brand's perspective.

# Ad summary A woman in her car talks about how attractive the Squatch deodorant smells. She says that if she smells it at the bar, the man wearing it is getting her number. She mentions that her coworker wears the Coconut Castaway scent and that he gets her attention even when he's wearing a hoodie because she can smell it. She also mentions that it contains arrowroot powder so he doesn't have to worry about sweat stains and that the texture is smooth. She asks how you can not get these when you can get a whole six pack for a huge discount. # Brand positioning Squatch is presented as a brand that offers deodorant with attractive scents. The brand aims to occupy a space in the consumer's mind as a provider of deodorant that not only keeps you fresh but also enhances your appeal to others. The brand aligns with a lifestyle that values attractiveness and confidence. The brand pushes against the norm of simply masking body odor, instead focusing on creating scents that are genuinely appealing and attention-grabbing. The brand positioning is emotional, focusing on the confidence and attraction that come with using their product. The Coconut Castaway scent is highlighted as particularly effective in attracting attention. # Product The featured product is Squatch deodorant, specifically the Coconut Castaway scent. It is presented as a deodorant that smells extremely attractive, to the point where the scent can attract attention even when someone is wearing a hoodie. The product is for anyone who wants to enhance their appeal and attract attention through their scent. The deodorant contains arrowroot powder, which helps prevent sweat stains. The texture of the deodorant is described as smooth. The ad emphasizes the appealing scent of the deodorant, suggesting that it can make the wearer more attractive and confident. The ad addresses the purchase barrier by mentioning that you can get a whole six pack for a huge discount. # Visual style The ad has a casual, UGC feel, shot in a selfie style with natural lighting. The editing is simple, with static shots and minimal transitions. The production quality is consistent with a typical social media post, lending an authentic tone. The pacing is moderate, with cuts timed to natural speech patterns. # Hooks Spoken: 00:00–00:02 If I smell this at the bar, he is getting my number. Text overlay: 00:00–00:02 IF I SMELL THIS AT THE BAR HE IS GETTING MY NUMBER Visual: 00:00–00:02 A young, blonde woman with sunglasses is in her car. She is holding up a Squatch deodorant and a small piece of paper. The camera is selfie-style and slightly shaky. The woman is wearing a black top and a silver necklace. The background is out of focus, but it appears to be a sunny day. # Funnel stage Consideration # Pain points The ad implies that the pain point is wanting to attract attention and not wanting to worry about sweat stains. "If I smell this at the bar, he is getting my number." # Value propositions - Attractive scent that can attract attention - Arrowroot powder prevents sweat stains - Smooth texture for comfortable application - Can get a whole six pack for a huge discount # Benefits - Smells extremely attractive - Gets my attention - Doesn't have to worry about sweat stains # Features - Attractive scent - Contains arrowroot powder - Smooth texture # Call to action None used. # Social proof - "My coworker wears this one, Coconut Castaway, and I'm not gonna lie, he gets my attention even when he's wearing a hoodie, I can smell it." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and opinions about the product. # Storyline - 00:00–00:02 00:00–00:02 The creator states that if she smells the deodorant at the bar, the man wearing it is getting her number. - 00:02–00:06 00:02–00:06 The creator states that one of the best things about using the deodorant is that it smells extremely attractive. - 00:06–00:08 00:06–00:08 The creator states that you can smell it when a guy passes by. - 00:08–00:15 00:08–00:15 The creator states that her coworker wears the Coconut Castaway scent and that he gets her attention even when he's wearing a hoodie because she can smell it. - 00:15–00:22 00:15–00:22 The creator states that the deodorant contains arrowroot powder so he doesn't have to worry about sweat stains and that the texture is smooth. - 00:22–00:25 00:22–00:25 The creator states that they smell just with the cap off. - 00:25–00:29 00:25–00:29 The creator asks how you can not get these when you can get a whole six pack for a huge discount.

# Ad summary This UGC-style advertisement features a man who is initially unhappy with Dr. Squatch products but ultimately is won over once he tries more of the brand's products. He shares how much he loves the products while recommending the viewer try them out. # Brand positioning Dr. Squatch is presented as a modern and masculine brand that creates unique and natural products for men, positioning itself as a brand that men can trust and enjoy using. The brand appeals to customers looking for traditionally masculine scents that smell unique and are of high quality. The ad promotes a lifestyle that prioritizes self-care and grooming with high-quality ingredients. The brand is portrayed as one that goes against the norm of generic, mass-produced grooming products. # Product Dr. Squatch offers a variety of natural soaps, referred to as "briccs," that are designed for men. The soap is available in several scents, including Pine Tar, Cool Fresh Aloe, Fresh Falls, Birchwood Breeze, Wood Barrel Bourbon, and Bay Rum. The briccs are made with unique natural smells and ingredients. The products are positioned as a great option for men who are interested in switching to natural products that they will enjoy using so much that they will not want to use anything else. # Visual style The ad has a polished, UGC-style aesthetic with a clean look and well-lit shots. The editing style includes quick cuts and static shots with smooth transitions between scenes. The production quality appears to be a hybrid of UGC and commercial, which helps to build trust and resonate with the target audience. The visual style includes several shots of hands lathering and moving around the brand's soaps. The pacing is fast, with about 24 cuts per minute, which keeps the ad engaging and dynamic. # Hooks Spoken: 00:00–00:02: This is why I want my money back from Dr. Squatch. Text overlay: 00:00–00:02: Dr. Squatch, I want my money back 🙁 Visual: 00:00–00:02: The screen is split. On the left, a hand uses a black cheese slicer to slice a black and white Dr. Squatch soap. On the right, a fair-skinned man with long gray hair and a beard is shirtless and rubbing soap on his face. # Funnel stage Consideration # Pain points The ad hints at a lack of excitement in men's grooming products, suggesting that many options are generic or unappealing. # Value propositions - Offers unique natural scents that smell better than the last. - Made with natural ingredients. # Benefits - Unique natural smells - Manly goodness # Features - Natural soaps (briccs) - Variety of scents: Pine Tar, Cool Fresh Aloe, Fresh Falls, Birchwood Breeze, Wood Barrel Bourbon, and Bay Rum # Call to action Take their scent quiz to see which bricc you should start with. # Social proof - “I tried all of these briccs.” – Male 1 (Customer) - “I liked 'em so much, I had to try their other products.” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a customer using informal language and personal anecdotes. # Storyline - 00:00–00:02 The ad begins with a man wanting his money back from Dr. Squatch. - 00:02–00:13 The man explains that he tried all the brand's briccs and liked them so much that he had to try the other products. - 00:13–00:25 The man states that he can't pick a favorite because the unique and natural briccs all smell better than the last, so he keeps buying more. - 00:25–00:28 The man jokes that he will want every scent on hand at all times. - 00:28–00:34 The man explains that his girlfriend won't leave him alone because she keeps barging into the bathroom, which is another reason he wants his money back. - 00:34–00:42 The man encourages the viewer to try the brand's natural manly goodness and to take their scent quiz to see which bricc they should start with.

# Ad summary This ad promotes Dr. Squatch deodorants, highlighting three scents: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. It emphasizes the natural ingredients and long-lasting, masculine scents that make men more attractive. The ad uses humor and testimonials to encourage viewers to try Dr. Squatch before the products sell out. # Brand positioning Dr. Squatch is presented as a brand that offers natural and masculine grooming products, specifically deodorants. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural products that enhance a man's attractiveness. It aligns with values of masculinity, natural ingredients, and long-lasting scents. The brand pushes against the norms of using artificial ingredients and weak scents, positioning itself as a premium, effective alternative. The brand positioning is both functional (natural ingredients, long-lasting) and emotional (enhancing attractiveness, masculinity). # Product The ad features Dr. Squatch deodorants, specifically highlighting three scents: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. These deodorants are made with natural ingredients and are aluminum-free. The Pine Tar scent is described as refreshing, belevend (invigorating), and attractive, with women being obsessed with its scent. Fresh Falls is said to keep you smelling fresh and clean for days, guaranteeing many women will be interested when you use it. Wood Barrel Bourbon is described as one of the sexiest scents, warm, intensiv (intense), and masculine, making you smell like a real man. The deodorants address the purchase barrier of not wanting to use products with artificial ingredients and wanting a long-lasting, masculine scent. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and professional-looking shots, but it also incorporates elements that mimic user-generated content, such as selfie-style shots and casual interactions. The pacing is consistent, with cuts timed to the music beats and voiceover lines, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:00–00:03 Die drei besten Deodorants, die jeder Mann ausprobieren sollte. Text overlay: 00:00–00:03 Die 3 besten Deodorants / 00:01–00:03 die jeder Mann ausprobieren sollte Visual: 00:00–00:03 The video opens with a split screen. The top half shows a man and woman walking towards the camera in an urban setting with modern buildings in the background. The man is muscular, wearing a black t-shirt, and the woman has long red hair, wearing a green dress. The bottom half shows hands arranging several Dr. Squatch deodorant containers on a wooden surface. The lighting is bright and natural. # Funnel stage Consideration # Pain points The central frustration is the desire to smell attractive and masculine, but not wanting to use products with artificial ingredients. # Value propositions - Natural ingredients for a healthy grooming routine - Long-lasting scents for all-day freshness - Masculine scents to enhance attractiveness # Benefits - Refreshing scent - Invigorating scent - Attractive scent - Keeps you smelling fresh and clean for days - Masculine scent - Warm scent - Intense scent - Makes you smell like a real man - Makes you ten times more attractive # Features - Natural ingredients - Aluminum-free - Long-lasting scents - Refreshing scent - Invigorating scent - Masculine scent - Warm scent - Intense scent # Call to action See which scent is right for you # Social proof - "Oh... ich komme auf jeden Fall vorbei." – Female 1 (Customer) - "10/10 Leute." – Female 2 (Customer) # Point of view - Customer 60% – The ad features testimonials and scenes from the perspective of customers using and enjoying the product. - Brand 40% – The ad includes direct claims and information about the product from the brand's perspective. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen: a man and woman walking in a city setting above, and hands arranging Dr. Squatch deodorants below. The narrator introduces the topic: the three best deodorants every man should try. This sets the stage for a product recommendation from an authoritative voice. - 00:03–00:05 00:03–00:05 The ad transitions to a close-up of the Pine Tar deodorant. The narrator introduces the first scent: Pine Tar. This begins the detailed product showcase. - 00:05–00:14 00:05–00:14 The ad shows a man with a woman smelling his armpit, followed by hands opening the Pine Tar deodorant. The narrator describes the scent as refreshing, invigorating, and attractive, emphasizing its appeal to women. This highlights the benefit of attracting women with the scent. - 00:14–00:17 00:14–00:17 The ad transitions to a close-up of the Fresh Falls deodorant. The narrator introduces the second scent: Fresh Falls. This continues the product showcase. - 00:17–00:23 00:17–00:23 The ad shows a woman holding the Fresh Falls deodorant, followed by a man with a woman smelling his armpit. The narrator claims the scent keeps you smelling fresh and clean for days and guarantees many women will be interested. This reinforces the benefit of long-lasting freshness and attractiveness. - 00:23–00:26 00:23–00:26 The ad transitions to a close-up of the Wood Barrel Bourbon deodorant. The narrator introduces the third scent: Wood Barrel Bourbon. This continues the product showcase. - 00:26–00:31 00:26–00:31 The ad shows a man putting the Wood Barrel Bourbon deodorant in his bag, followed by a man with a woman smelling his armpit. The narrator describes the scent as one of the sexiest, warm, intense, and masculine. This reinforces the benefit of smelling masculine and attractive. - 00:31–00:37 00:31–00:37 The ad shows all three deodorants. The narrator encourages viewers to try Dr. Squatch, highlighting that they are made with natural ingredients. This reinforces the brand's commitment to natural products. - 00:37–00:45 00:37–00:45 The ad shows the Pine Tar deodorant being opened, followed by the three deodorants on a shelf. The narrator emphasizes the long-lasting, masculine scents that make you ten times more attractive. This reinforces the key benefits of the product. - 00:45–00:53 00:45–00:53 The ad shows a woman smelling the Fresh Falls deodorant, followed by a man and woman interacting. The narrator includes testimonials from women who are attracted to the scents. This provides social proof of the product's effectiveness. - 00:53–00:58 00:53–00:58 The ad shows a man applying the Wood Barrel Bourbon deodorant, followed by all three deodorants. The narrator warns that the deodorants are always sold out and encourages viewers to get theirs before it's too late. This creates a sense of urgency and scarcity. - 00:58–01:02 00:58–01:02 The ad shows all three deodorants with the Dr. Squatch logo. The text overlay "See which scent is right for you" appears. This provides a final call to action and reinforces the brand's message.

# Ad summary This ad features a creator showcasing Dr. Squatch's Dragon Ball Z soap collection, highlighting two limited edition bars inspired by Goku and Vegeta. # Brand positioning Dr. Squatch is presented as a brand that offers natural men's soap with unique and nostalgic collaborations like Dragon Ball Z. The brand aims to stand out by creating limited edition products that appeal to specific fandoms, offering high-quality, natural ingredients, and bold, unique scents. It positions itself as a playful brand with references to pop culture that resonate with a male customer base. # Product Dr. Squatch offers two limited edition soap bars inspired by Dragon Ball Z. The first, "Super Saiyan Surge," is fueled by Goku and built to leave you feeling energized and unstoppable. The second, "Final Flash Fresh," is Vegeta-inspired and is described as bold and intense. Each bar is made with natural ingredients and is part of a limited edition collection, appealing to fans of the Dragon Ball Z series. They are designed for men who want to train like a Saiyan and shower like a champion. # Visual style The ad has a bright, playful aesthetic with quick cuts and color changes to maintain energy. The production quality appears to be a hybrid, with elements of both UGC and polished commercial styles. The pacing is quick, with cuts timed to match the creator's speech. The changing backgrounds behind the creator is a visual motif. # Hooks Spoken: 00:00–00:02 When it's time to power up your shower, only one soap will do. Text overlay: 00:00–00:02 DRAGON BALL Z SOAP / 00:00–00:02 2 LIMITED BARS / 00:01–00:02 SHOWER Visual: 00:00–00:02 The creator stands in front of a background with a blue top and beige/cloud-like bottom, holding up a tower of the soap boxes. The text overlay, "DRAGON BALL Z SOAP 2 LIMITED BARS SUPER SAIYAN SHOWER" is displayed behind the creator. He's wearing a white t-shirt and has a mustache and excited expression. The camera is stationary at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of boring, uninspired shower routines. The viewer is signaled to have this pain point through the statement, "When it's time to power up your shower, only one soap will do." # Value propositions - Unique limited edition collaboration with Dragon Ball Z. - Natural ingredients providing a bold and intense clean - Energized feeling # Benefits - Power up your shower - Energized and unstoppable feeling - Bold and intense # Features - Two limited edition bars - Inspired by Dragon Ball Z - Super Saiyan Surge, fueled by Goku - Final Flash Fresh, Vegeta inspired # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator enthusiastically showcasing the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the Dr. Squatch Dragon Ball Z soap collection and claims that you need this soap to "power up your shower". The message is to create a sense of intrigue and excitement about the collection, from the perspective of a creator. - 00:02–00:07 00:02–00:07 The creator introduces Dr. Squatch is unleashing two legendary bricks inspired by Dragon Ball Z. The message is to create a sense of excitement about the collection from a brand perspective. - 00:07–00:13 00:07–00:13 The creator highlights the "Super Saiyan Surge" bar, fueled by Goku, promising an energizing and unstoppable feeling. This conveys that the product is an elevated, exciting experience from a brand perspective. - 00:13–00:16 00:13–00:16 The creator features the "Final Flash Fresh" bar, inspired by Vegeta, describing it as bold and intense. The message is to further highlight the product from a brand perspective. - 00:16–00:19 00:16–00:19 The creator encourages viewers to train like a Saiyan and shower like a champion. This provides a fun, motivational close, from a brand perspective.

# Ad summary The ad promotes Dr. Squatch's line of men's body washes and soaps, highlighting their unique fragrances, moisturizing properties, and long-lasting freshness. It uses humor and direct language to appeal to men who want a better shower experience and to women who want their men to smell better. # Brand positioning Dr. Squatch is presented as a brand that challenges the norms of men's grooming by offering natural, high-quality soaps and body washes with unique, masculine fragrances. The brand positions itself as a premium alternative to generic, mass-market products, emphasizing the benefits of natural ingredients and long-lasting scents. Dr. Squatch aligns with a lifestyle that values quality, self-care, and a touch of humor, appealing to men who want to elevate their grooming routine and women who want their men to smell better. # Product The ad features Dr. Squatch's line of men's natural body washes and soaps, emphasizing their unique fragrances like Wood Barrel Bourbon, Pine Tar, and Coconut Castaway. These products are designed to cleanse and moisturize the body, leaving a cologne-like fragrance that lasts. The body washes come in a distinctive square bottle with a flip-top lid, while the soaps are presented in a traditional bar format. The ad highlights the products' ability to clean and freshen intimate areas, addressing a common concern with humor and directness. A key selling point is the long-lasting nature of the fragrances, with the body washes lasting nearly a year. The ad also promotes a subscription option for added savings and the opportunity to try multiple fragrances in a pack of four. # Visual style The ad has a casual, UGC-style aesthetic with quick cuts and a mix of indoor and outdoor shots. The production quality is decent, but it maintains a slightly unpolished feel, which aligns with the brand's down-to-earth and humorous tone. The editing rhythm is fast-paced, with cuts timed to the voiceover lines to emphasize key points. The use of different colored lighting in the shower scenes adds a touch of visual interest. # Hooks Spoken: 00:00–00:01 Does your man meat stink? Text overlay: 00:00–00:01 Does your man meat stink? Visual: 00:00–00:01 The shot is a close-up, first-person view of a person sitting on a toilet, pulling down blue patterned boxer briefs to reveal gray underwear. The lighting is dim, and the focus is on the underwear. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the issue of unpleasant odors in men's intimate areas, using the phrase "Does your man meat stink?" to highlight this concern. # Value propositions - Unique fragrances that provide a cologne-like scent - Moisturizing properties that improve skin health - Long-lasting scents that keep you fresh all day - Subscription option for added savings and convenience - Pack of four to test top fragrances and find your favorite scent # Benefits - Clean and fresh intimate areas - Pleasant scent that lasts - Moisturized and smooth skin - Savings through subscription - Variety of fragrances to choose from # Features - Unique fragrances (Wood Barrel Bourbon, Pine Tar, Coconut Castaway) - Moisturizing properties - Long-lasting cologne fragrance - Natural ingredients - Subscription option for savings - Pack of four to test top fragrances # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product's features and benefits through direct claims and demonstrations. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a man's underwear, accompanied by the question, "Does your man meat stink?" This question is intended to grab the viewer's attention with a humorous and provocative statement, directly addressing a potential hygiene issue. - 00:01–00:04 00:01–00:04 The ad introduces Dr. Squatch soaps as a solution, stating that their "brand new soaps helps with cleaning men's balls and holes so they are not stinky." The brand is presented as a direct and effective solution to the problem of unpleasant odors. - 00:04–00:07 00:04–00:07 The ad highlights the cologne fragrance of the soap, showing a man using it in the shower and stating that "it's going to leave a cologne fragrance that sticks to your skin." This emphasizes the added benefit of a pleasant scent that lasts. - 00:07–00:11 00:07–00:11 The ad contrasts Dr. Squatch with generic body washes, stating that "way too often dudes use generic wash, so we dropped body wash that moisturizes your body." This positions Dr. Squatch as a superior alternative that addresses the shortcomings of typical men's grooming products. - 00:11–00:16 00:11–00:16 The ad emphasizes the moisturizing properties of Dr. Squatch, stating that it "makes your skin feel like butter" and that "you can clean those jewels deep and you will notice how long they stay fresh." This reinforces the product's benefits for both cleanliness and skin health. - 00:16–00:21 00:16–00:21 The ad promotes the subscription option and the variety of fragrances available, stating that you can "save some extra ka-ching if you sub and get the pack of four. This way you can test our top fragrances." This encourages viewers to try multiple scents and save money. - 00:21–00:26 00:21–00:26 The ad highlights the long-lasting nature of the product, stating that "they last damn near a year" and that "it took us years to perfect the body wash, but we wanted to make sure it was the best one sitting on the shelf." This emphasizes the quality and value of Dr. Squatch. - 00:27–00:29 00:27–00:29 The ad concludes with a humorous statement, "if you take off your pants, it will now smell unreal," reinforcing the product's effectiveness in creating a pleasant scent.

# Ad summary This ad showcases a limited edition soap collaboration between Dr. Squatch and Dragon Ball Z. The ad features the two bar soaps, one featuring Dragon Ball Z character Vegeta, and another featuring Dragon Ball Z character Goku. It emphasizes the limited availability of the product and uses vibrant animation and sound effects. # Brand positioning Dr. Squatch is presented as a brand that offers men's natural soap products. The brand aligns with a fun and nostalgic lifestyle by collaborating with Dragon Ball Z, a popular anime franchise. This partnership breaks away from typical competitor behaviors in the soap market by offering a product line that appeals to fans of pop culture and animation. The brand positioning is both functional, offering natural soaps, and emotional, providing a sense of excitement and nostalgia for fans of Dragon Ball Z. # Product The featured product is a limited edition Dragon Ball Z soap collection by Dr. Squatch, consisting of two distinct bar soaps. One soap is the "Final Flash Fresh" featuring the character Vegeta and vegetable extracts, while the other is "Super Saiyan Surge" featuring the character Goku and carrot powder. Both are men's natural soaps, each weighing 5 oz (141 g). The ad emphasizes their limited edition status. The ad shows these soaps as a collectible item worth trying or buying, appealing to fans of both Dr. Squatch and Dragon Ball Z. # Visual style The ad has a vibrant and energetic aesthetic, blending animated elements with product shots. The editing rhythm is fast-paced, with quick cuts and dynamic transitions. The production quality is a hybrid of polished commercial and animation. The visuals sync with the music beats and sound effects. # Hooks Text overlay: 00:00–00:14 LIMITED EDITION / 00:00–00:14 DRAGON BALL Z SOAP / 00:00–00:04 GOING FAST! (orange circle) Visual: 00:00–00:04 A close-up shot of two stacked boxes of soap sitting on sand. The top box features the character Vegeta and is labeled "Final Flash Fresh", while the bottom box features the character Goku and is labeled "Super Saiyan Surge". The backdrop is a desert landscape with blue skies. An animated orange circle with the text "Going Fast!" is to the left of the soaps. Yellow lightning effects flash around the soaps. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique collaboration between Dr. Squatch and Dragon Ball Z - Nostalgic appeal for fans of the anime franchise - Combination of natural soap with a fun, collectible theme # Benefits - Collectable soap - Natural ingredients # Features - Limited edition Dragon Ball Z soap collection - Two distinct bar soaps: "Final Flash Fresh" and "Super Saiyan Surge" - Final Flash Fresh: Featuring Vegeta and vegetable extracts - Super Saiyan Surge: Featuring Goku and carrot powder - Men's natural soap, each weighing 5 oz (141 g) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad is entirely presented from the official voice of the brand, using product claims and demos. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a dynamic shot of two boxed soaps labeled "Limited Edition Dragon Ball Z Soap" in front of a desert landscape. Text overlay says "Going Fast!" Yellow lightning effects appear around the soaps. - 00:04–00:07 00:04–00:07 Transition to a shot of the soaps sitting on a green grass-like surface, with two bars of soap outside of the packaging. Text overlay says "Vegeta & Goku Dragon Ball Z Soap". Text overlay says "Limited Supply!" - 00:07–00:14 00:07–00:14 Return to the shot of the boxes of soap sitting in the desert landscape. Cut back to the green grass like surface with the soaps and text overlay.

# Ad summary The ad shows a close-up image of two limited edition Dr. Squatch soap boxes that feature Dragon Ball Z characters Vegeta and Goku. The soap claims to make you 'smell like a legend' and 'power up your shower'. # Brand positioning Dr. Squatch is presented as a brand that offers natural soaps and personal care products designed specifically for men. The brand emphasizes the use of natural ingredients, with the ad highlighting that their soaps are over 98% natural in origin. By collaborating with Dragon Ball Z, the brand creates a line of limited-edition products. This partnership could appeal to fans of the anime series while also reinforcing the brand's commitment to providing high-quality, natural products tailored for men. # Product The ad features two limited edition bar soaps from Dr. Squatch in collaboration with Dragon Ball Z. One is the 'Final Flash Fresh' soap, which contains vegetable extract and has a medium grit. The other is the 'Super Saiyan Surge' soap, which contains carrot powder and has zero grit. Both soaps are made for men, are advertised as being over 98% natural in origin, and come in a 5 oz (141g) size. The soaps are designed to provide a unique shower experience for men, with the promise of helping them 'smell like a legend'. # Visual style The ad has a cartoonish, vibrant, and eye-catching visual style, which leverages the Dragon Ball Z brand. The production quality appears to be high-quality, using clean and crisp images. The overall design is well-organized and easy to read, with the text being clear and concise. The ad uses a flatlay style, showcasing the product boxes, and clean text to capture attention. The color scheme is bright and bold, with contrasting colors that draw the eye and make the ad stand out. # Hooks Headline: LIMITED EDITION DRAGON BALL Z SOAP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited edition Dragon Ball Z soap for a unique and exciting shower experience # Benefits - Smell like a legend - Power up your shower # Features - Over 98% natural origin - Vegetable extract - Medium grit - Carrot powder - Zero grit # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the entire image, the brand is highlighting its collaboration with Dragon Ball Z, showcasing the unique soaps and promoting the benefits of using them. # Storyline - The ad opens with large text at the top stating 'Limited Edition Dragon Ball Z Soap', to grab the attention of Dragon Ball Z fans and highlight the collaboration. This is from the perspective of the brand. - Next, the viewer sees two boxes of soap; each features a well-known Dragon Ball Z character (Vegeta and Goku) and their names, such as 'Final Flash Fresh' and 'Super Saiyan Surge'. This is intended to highlight two distinct soap products within the limited edition line. This is from the brand's perspective, showcasing the variety and appeal of the products. - Finally, the text at the bottom says, 'Smell Like A Legend, Power Up Your Shower' which is designed to further entice viewers and encourage them to envision the benefit of using the Dragon Ball Z-themed soap. This is designed to inspire potential customers and comes from the brand.

# Ad summary This ad showcases a limited edition Super Saiyan soap bar from Dr. Squatch. The ad uses dynamic visual effects and text overlays to highlight the product's freshness and limited availability, aiming to capture the attention of Dragon Ball Z fans and soap enthusiasts. # Brand positioning Dr. Squatch is presented as a brand that disrupts traditional men's grooming norms by offering natural, high-quality soap with unique scents and ingredients. The collaboration with Dragon Ball Z positions the brand as fun, adventurous, and aligned with pop culture interests, appealing to a target audience that appreciates both quality grooming products and nostalgic anime content. Dr. Squatch distinguishes itself by creating products with character and a sense of excitement, moving away from standard functional grooming to offer an experience. # Product The featured product is the limited edition Dr. Squatch Super Saiyan Soap, a men's natural soap bar with a carrot powder base and zero grit. The packaging showcases Goku in Super Saiyan form along with Dragon Balls from Dragon Ball Z. The soap aims to provide "next level freshness." It is positioned as a collectible item, appealing to fans of the anime series and those seeking a unique grooming experience. The ad highlights its limited supply, creating a sense of urgency for potential buyers to purchase. # Visual style The ad has a dynamic, animated aesthetic blending real-world product shots with cartoonish backgrounds and special effects, giving it a playful and engaging feel. The editing style includes quick cuts and zooms to emphasize key elements, timed with upbeat music. The production quality is polished, creating a hybrid feel that merges commercial appeal with a UGC vibe through the use of dynamic animations and visual effects. The pacing is fast and energetic, with frequent visual changes to maintain viewer interest. # Hooks Text overlay: LIMITED EDITION SUPER SAIYAN SOAP / LIMITED SUPPLY! (Badge graphic) Visual: 00:00–00:02: A medium shot displays the product box sitting on a sandy surface against a background of cartoonish clouds and rocky terrain. The box features an image of Goku in Super Saiyan form. A swirling blue energy effect circles the box. The text overlay reads "LIMITED EDITION SUPER SAIYAN SOAP" above the box and "LIMITED SUPPLY!" in a badge graphic to the left of the box. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of using ordinary, uninspired soap by presenting a unique and exciting alternative. # Value propositions - Limited edition Super Saiyan soap offers next level freshness through a unique carrot powder base, making it a must-have collectible for Dragon Ball Z fans who want a quality natural soap. # Benefits - Next level freshness # Features - Limited edition - Men's natural soap - Carrot powder - Zero grit # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the brand's official voice through product presentation and promotional messaging. # Storyline - 00:00–00:02 The ad opens with a dynamic visual presentation of the limited edition Super Saiyan Soap box, using swirling blue energy effects to grab attention. - 00:02–00:03 The camera zooms in on the box, emphasizing the Dragon Ball Z branding and the "Limited Supply!" tag, while dust cloud animations add to the action-packed feel. - 00:03–00:04 The ad transitions to a close-up of Goku on the box, accompanied by a "Next Level Freshness!" text overlay, suggesting the soap's superior quality. - 00:04–00:07 The soap bar is revealed beneath the box, with lightning effects highlighting its presence and reinforcing the Super Saiyan theme. - 00:07–00:08 The camera zooms in on the box, emphasizing the Dragon Ball Z branding and the "Limited Supply!" tag, while dust cloud animations add to the action-packed feel. The visual is a repeat of an earlier section to emphasize the packaging. - 00:08–00:10 The ad transitions to a close-up of Goku on the box, accompanied by a "Next Level Freshness!" text overlay, suggesting the soap's superior quality. The visual is a repeat of an earlier section to emphasize the packaging. - 00:10–00:13 The soap bar is revealed beneath the box, with lightning effects highlighting its presence and reinforcing the Super Saiyan theme. The visual is a repeat of an earlier section to emphasize the soap.

# Ad summary This Dr. Squatch ad highlights the brand's natural ingredients and moisturizing properties while highlighting the variety of products they offer. # Brand positioning Dr. Squatch is presented as a provider of men's grooming products, including soaps, hair care, deodorants, and lotions. The brand positions itself as using natural ingredients that make users feel good. The brand differentiates itself by asserting that other soaps are filled with toxins, drying out skin, while Dr. Squatch is hydrating. # Product Dr. Squatch products are presented as a line of men's personal care items, including soaps, deodorants, hair kits, and lotions, all made with natural, hydrating ingredients. The soap comes in bars and many different scents. The brand addresses the pain point of dry skin and promotes itself as an alternative to typical soaps and personal care items that contain toxins and dry out the skin. They encourage trying a variety of product types by featuring soaps, deodorants, hair kits and lotions. # Visual style The ad has a hybrid feel that is partly UGC and partly polished commercial. It uses quick cuts between different people, products, and locations. The pacing is consistent, and the cuts match the voiceover. # Hooks Spoken: Male 1: When I use a soap like this in the shower, Text overlay: WHEN I USE A / SOAP LIKE THIS Visual: 00:00–00:01: A fair-skinned man with short brown hair is smiling and holding a box of Dr. Squatch soap. He is wearing a red shirt. He is in a bathroom with a mirror and a painting on the wall. The camera is selfie-style and stationary. / 00:01–00:02: A fair-skinned man with short brown hair with water running down his face is in the shower. He is washing his shoulder with a washcloth. He is wearing a silver wedding ring. The shower wall is tile. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is dry skin. # Value propositions - The soap is made with natural ingredients, which is better for your skin. - Hydrating ingredients keep skin from getting dry. - Variety of products allows customer to choose the best fit. # Benefits - Skin will never have felt better - Designed to make you feel good - Fights ashy dry skin - Scents that last all day - Attractiveness to a partner # Features - Soap comes in bars - Soap made with natural ingredients - Hydrating ingredients in all products - Deodorants - Hair kits - Lotions # Call to action Click on this video to check out our scents that last all day. # Social proof - "Millions of people use our deos, hair kits, and lotion to fight ashy dry skin." - "When I use a soap like this in the shower, I know she's waiting for me to get out." # Point of view - Customer 30% – The initial narrator is a customer who likes the product and suggests the appeal for his partner. - Brand 70% – Voiceover from the brand describes the product and its benefits, showing manufacturing and variety. # Storyline - 00:00–00:01 The ad begins with a man in his bathroom holding a bar of Dr. Squatch soap, setting the tone that the ad will be a testimonial from a customer of the brand. - 00:01–00:03 00:01–00:03: The man continues to state the reason he uses the soap is because, after he uses it in the shower, "she's waiting for me to get out," suggesting that his partner is attracted to him after he uses the product. This moment conveys the benefit of attracting a partner. - 00:03–00:04 00:03–00:04: The scene cuts to a hand opening a drawer full of Dr. Squatch soaps in various scents. This shows the variety of scents that are available, adding an element of choice. - 00:04–00:06 00:04–00:06: The man from the beginning states that the reason to use Dr. Squatch is because "it works." The scene cuts to a man applying lotion to his legs. This emphasizes the effectiveness and broadens the product line. - 00:06–00:08 00:06–00:08: The man from the beginning goes on to say, "Guys can easily get really dry skin." The scene cuts back to the man from the beginning who says, "But when you use a bar soap," setting up the contrast between typical soaps and Dr. Squatch soap. This moment emphasizes the product's benefit for dry skin. - 00:09–00:12 00:09–00:12: The narrator states that when you use bar soap "made with natural ingredients, your skin will never have felt better." This conveys the value of natural ingredients. - 00:12–00:14 00:12–00:14: The narrator continues, "It's because all these natural ingredients," and the scene cuts to a production factory where the soap is being made. This highlights the claim of natural ingredients. - 00:14–00:16 00:14–00:16: The narrator states, "are designed to make you feel good," and the scene cuts to a man using a bar of Dr. Squatch soap in the shower. This underscores the feeling of well-being from using the product. - 00:16–00:20 00:16–00:20: The man from the beginning returns to state, "When people use this, they throw out their soaps because those are filled with toxins and dries out your skin." The scene cuts to a hand throwing away a bottle of body wash, emphasizing the toxins found in typical soaps. - 00:20–00:24 00:20–00:24: The narrator states, "But not us pal. We pack the same hydrating ingredients in all our products." The scene shows different people using the products on their skin, emphasizing the hydrating properties. - 00:24–00:28 00:24–00:28: The narrator states, "Millions of people use our deos, hair kits, and lotion to fight ashy dry skin." The scene shows people using deodorant, hair products, and lotion, emphasizing the quantity of users and variety of products offered. - 00:28–00:30 00:28–00:30: The narrator concludes, "Click on this video to check out our scents that last all day." The scene cuts to a man looking at the Dr. Squatch website, encouraging viewers to purchase.

# Ad summary This ad promotes a collaboration between Dr. Squatch and Dragon Ball Z to sell Dragon Ball Z-themed soaps. The ad emphasizes the energizing scents of the soap and that there is “zero mercy for stink”. # Brand positioning Dr. Squatch is presented as a brand that specializes in natural, high-quality soaps for men, with a focus on unique and energizing scents. The brand aligns itself with popular culture through collaborations with franchises like Dragon Ball Z. Dr. Squatch emphasizes performance, promising a deep clean with zero grit but "zero mercy for stink." # Product The featured product is a limited edition Dragon Ball Z soap collaboration with Dr. Squatch. There are two soap scents featured in the ad: Super Saiyan Surge, which has energizing scents of ginger, pepper, and lemongrass balanced by calming notes of sage, oakmoss, and vetiver, and Final Flash Fresh, which has scents of bergamot, apple, and spearmint, grounded by notes of ube, basil, and leather. The soaps are designed for unbreakable fighters and aim to transform your shower experience. The ad highlights that the soaps have zero grit strength and a medium grit strength. # Visual style The ad has a polished, bright, and vibrant aesthetic. The editing style includes quick cuts and static shots, with smooth transitions and the use of motion graphics for emphasis. The production quality is high, with a clean and professional look, and there is a consistent pace throughout the ad. # Hooks Spoken: We made Dragon Ball Z soap, Text overlay: We made DRAGON BALL Z soap, Visual: 00:00–00:02 A yellow background with stacked Dr. Squatch Dragon Ball Z soap. White beams of light streak across the frame as the camera slowly zooms in on the soap. The packaging features illustrated characters from Dragon Ball Z and orange orbs. # Funnel stage Consideration # Pain points The ad is solving the problem of body odor, as emphasized with the phrase "zero mercy for stink." # Value propositions - Energizing scents for a refreshing clean. - Limited edition for a unique experience. - Collaboration with Dragon Ball Z to appeal to the fandom. # Benefits - Train your clean - Zero mercy for stink - Strike fast - For unbreakable fighters - Transform your shower # Features - Super Saiyan Surge with energizing scents of ginger, pepper, and lemongrass balanced by calming notes of sage, oakmoss, and vetiver - Final Flash Fresh with scents of bergamot, apple, and spearmint grounded by notes of ube, basil, and leather - Zero grit - Medium grit # Call to action Click here. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the official voice of the brand, promoting the product with scripted lines and product claims. # Storyline - 00:00–00:01 The ad opens with a display of the Dragon Ball Z soap. - 00:01–00:04 00:01–00:04 The ad displays a stack of the Goku soap and introduces it with the line, “Train your clean with Goku’s Super Saiyan surge”. - 00:04–00:11 00:04–00:11 The ad displays the box being opened, and the soap being put under water to create suds. The ad states the energizing scents, and that it has zero grit. - 00:11–00:14 00:11–00:14 The ad goes back to displaying the stack of the Vegeta soap and promotes it with the line, “Unleash Vegeta’s final flash fresh”. - 00:14–00:22 00:14–00:22 The ad displays the Vegeta soap being put under water to create suds. The ad states the scents of the soap and promotes that it’s medium grit strength for unbreakable fighters. - 00:22–00:26 00:22–00:26 The ad ends with a display of both soaps, and the statement “Limited edition, transform your shower now, click here”.

# Ad summary This ad promotes Dr. Squatch's deodorant for men, emphasizing its long-lasting scent and how it differs from normal deodorant. # Brand positioning Dr. Squatch is presented as a men's grooming brand that focuses on natural, high-quality ingredients. The brand is positioned as an alternative to mainstream deodorant, offering fragrances similar to cologne. The brand uses humor to appeal to men who appreciate well-made grooming products. The company promotes a lifestyle of self-care and smelling good, with deodorant options that provide a refreshing, clean feel. # Product The product is Dr. Squatch's natural deodorant, designed for men. It contains ingredients like arrowroot, charcoal, and probiotics. The deodorant is aluminum-free and comes in various scents such as Wood Barrel Bourbon, Fresh Falls, Cool Fresh Aloe, Pine Tar, and Coconut Castaway. It is advertised as a product that provides lasting odor protection and a cologne-like fragrance that triggers compliments. The packaging is intentionally simple and natural, and the ad appeals to men who have been using the same old deodorant for too long, positioning Dr. Squatch as a refreshing alternative. # Visual style The ad has a hybrid visual style, combining UGC-style footage of people using the deodorant with polished product shots. The editing is quick, with fast cuts and zooms. The pacing is high, around 30 cuts per minute, to maintain interest and energy. Many of the cuts are timed to sync with the music. The production quality varies, giving it a raw yet informative feel. # Hooks Spoken: Das hier ist das Männerdeo, das wie echtes Parfüm riecht. Text overlay: 00:00–00:02 / das hier ist das männer deo Visual: 00:00–00:02: Hands hold two Dr. Squatch deodorants with different labels. The background shows the inside of a 'Welcome to Squatch Nation' box. The camera focuses on the front of each deodorant as they are shown. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is using the same boring deodorant for a long time, without compliments. # Value propositions - The deodorant smells like frozen perfume - The deodorant will keep your armpits smelling fresh all day long # Benefits - Smells like real perfume - It works - You will receive compliments - Fresh smelling armpits all day # Features - Arrowroot - Charcoal - Probiotics - Aluminum Free # Call to action Klick aufs video und gönn dir ein deo # Social proof - "Die Komplimente, die kommen von selbst." # Point of view - Brand 65% – The brand POV is communicated through product closeups, packaging shots, and explicit statements about the deodorant’s features and benefits. - Customer 35% – The customer POV is conveyed through shots of people using the product, applying it, and their reactions to the product. # Storyline - 00:00–00:02 The narrator introduces Dr. Squatch deodorant. - 00:02–00:04 The narrator asks why a person would need Dr. Squatch, then states that it works. - 00:04–00:06 The narrator shows that the product is back in stock after being completely sold out. - 00:06–00:10 The narrator lists the top deodorants and makes sure to note that Wood Barrel Bourbon is back in stock. - 00:10–00:14 The narrator states the deodorant smells like frozen perfume and brings in customer testimonials. - 00:14–00:17 The narrator switches to showing deodorant application to prompt user action by stating you might need new deodorant. - 00:17–00:21 The narrator gives the call to action to click the video and get some Dr. Squatch deodorant.

# Ad summary A creator shares a comment about always missing out on Dr. Squatch sales because they only see them when they're broke, then highlights an exclusive Dr. Squatch offer of over 50% off, plus free gifts. # Brand positioning Dr. Squatch is presented as a brand that solves the problem of people always missing out on sales. The brand aims to make its products accessible by offering big discounts and gifts, directly addressing customer frustrations about timing and availability. Dr. Squatch distinguishes itself in the men's personal care market through promotional strategies that alleviate the stress of missing deals, enhancing customer satisfaction and making them feel valued. The brand's approach is both functional (providing great deals) and emotional (making customers feel lucky and appreciated), creating a sense of excitement and urgency around its offers. # Product Dr. Squatch offers a range of men's natural soaps and hair care products. The products are presented with various scents and formulations, such as 'Wood Barrel Bourbon,' 'Coconut Castaway,' 'Fresh Falls,' 'Pine Tar,' 'Deep Sea Goat's Milk,' 'Alpine Sage,' 'Birchwood Breeze,' 'Grapefruit IPA,' 'Cold Brew Cleanse,' 'Bay Rum,' 'Summer Citrus,' and 'Eucalyptus Greek Yogurt'. The unique selling proposition is an exclusive offer for new customers that includes over 50% off and free gifts. The ad encourages viewers to act quickly to unlock the offer, implying it may not last long, thus addressing the purchase barrier of missing out on sales. The products are shown being delivered to the customer's door, emphasizing convenience and accessibility. # Visual style The ad has a UGC feel, combining raw footage from what seems to be an industrial manufacturing area, a studio-lit close up product demonstration, and outdoor product placement. The editing style is quick-cut, with a pace of approximately 15 cuts per minute, increasing the energy and rhythm of the ad. Visuals sync loosely with the voiceover. # Hooks Spoken: 00:00–00:04: I always see these sales when I'm broke & when I get paid I can't find it again 😭. Text overlay: 00:00–00:29: Reply to hairychad49's comment (Comment bubble) / 00:00–00:29: I always see these sales when I'm broke & when I get paid I can't find it again 😭 (Comment bubble) Visual: 00:00–00:04: A black container moves through a blue metal manufacturing machine. The background features grey concrete walls, blue metal beams, and industrial signage. # Funnel stage Bottom of funnel (Conversion) # Pain points Customers are frustrated that they always see Dr. Squatch sales when they're broke, and when they get paid, they can't find it again. The speaker states, "I always see these sales when I'm broke & when I get paid I can't find it again." # Value propositions - 51% off plus free gifts is almost too good - Exclusive offer from Dr. Squatch - Best sale I've seen them have # Benefits - Exclusive offer - Over 50% off - Delivered to your door # Features - Men's natural soap - Free gifts # Call to action Click this video to unlock it # Social proof - "I got all this soap, plus a bunch of free goodies delivered to my door, with this exclusive offer from Dr. Squatch" – Male 1 (Customer) - "It's by far the best sale I've seen them have" – Male 1 (Customer) # Point of view - Customer 80% – The majority of the video showcases a customer's perspective, through relatable experiences and personal testimonials. - Brand 20% – The brand's perspective is communicated through the overlay of text showcasing the sale and the brand's products. # Storyline - 00:00–00:04 The ad opens with a visual of a machine pressing down on boxes in a warehouse-like setting, with an embedded comment that reads, "I always see these sales when I'm broke & when I get paid I can't find it again". - 00:00–00:04 The comment expresses the frustration of missing out on sales. The perspective is from a potential customer, conveyed through a direct quote and a relatable sentiment. The tone is light, with a hint of humor, as indicated by the crying-laughing emoji. - 00:04–00:08 Responding to that comment, the ad presents the speaker's perspective, who is wearing blue gloves and applying what appears to be soap on a square object. He says, "Well it's your lucky day buckaroo. Dr. Squatch just dropped one of their best offers yet." - 00:04–00:08 The speaker conveys a tone of excitement. The message is intended to reassure viewers that they won't miss out this time. The response reframes the customer's frustration into a feeling of luck and exclusivity. - 00:09–00:16 Following this, the ad showcases a row of Dr. Squatch soap boxes with the overlay text, "NEW CUSTOMERS GET OVER 50% OFF" as the speaker says, "because 51% off, plus free gifts is almost too good, but trust me...it's real." - 00:09–00:16 The message is to highlight the value and legitimacy of the offer to alleviate skepticism and instill trust. The tone shifts to sincere and trustworthy. The perspective comes from the speaker, who uses the phrase “trust me” to reinforce credibility. - 00:16–00:22 Following that, the creator films various Dr. Squatch products and states "I got all this soap, plus a bunch of free goodies delivered to my door, with this exclusive offer from Dr. Squatch." - 00:16–00:22 Here, the speaker provides evidence that the offer is real, adding credibility and personal experience to the claim. The customer's perspective is emphasized through visuals of personal receipt of products. - 00:22–00:29 The creator shows hands testing out Dr. Squatch soap, as they say, "It's by far the best sale I've seen them have, so click this video to unlock it or they might take it down." - 00:22–00:29 This message aims to create a sense of urgency. The speaker's perspective is of an enthusiastic user, encouraging immediate action to not miss the opportunity. The tone is urgent and encouraging.

# Ad summary An image ad for Dr. Squatch limited edition Goku soap, featuring the branded soap packaging and unwrapped soap bar. # Brand positioning Dr. Squatch is presented as a provider of natural soaps designed for men. The brand differentiates itself with unique, masculine scents and a focus on natural ingredients, positioning itself as a premium alternative to mass-market soap brands. # Product Dr. Squatch's limited edition Goku soap is a men's natural soap featuring carrot powder and zero grit. The soap is marketed as a unique edition, combining natural ingredients with a popular anime character. The inclusion of carrot powder and crushed black pepper suggests exfoliation and natural cleansing properties. The branding on the box includes the Dr. Squatch logo alongside Dragon Ball Z imagery, appealing to fans of the anime. # Visual style The ad features a clean, product-focused visual style. The layout is simple, with the product packaging and the soap bar displayed side by side on a white background. The lighting is bright and even, highlighting the product's details. The overall aesthetic is straightforward and informative. # Hooks Headline: LIMITED EDITION GOKU SOAP # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: The ad suggests the pain point of using mass-market soaps with artificial ingredients. The solution is using natural soaps that are better for the skin. # Value propositions - Limited edition Goku soap: A unique product for fans of Dragon Ball Z. - Carrot powder & crushed black pepper: Natural ingredients for effective cleansing and exfoliation. # Benefits - Natural cleansing - Exfoliation # Features - Carrot powder - Zero grit - Crushed black pepper - Men's natural soap # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's message, showcasing the product features and appealing to the target audience. # Storyline - The ad starts by highlighting the limited edition Goku soap, immediately grabbing the attention of Dragon Ball Z fans. This sets the stage for a unique product offering from Dr. Squatch. This is from the brand's POV. - The ad showcases both the packaging and the unwrapped soap bar, allowing the audience to see the branding and the product's texture. This serves to build trust and transparency. This is from the brand's POV. - The ad emphasizes the key ingredients, carrot powder and crushed black pepper, underscoring the natural and exfoliating properties of the soap. This is intended to resonate with consumers looking for natural skincare options. This is from the brand's POV.

# Ad summary This ad promotes Dr. Squatch soap and informs viewers of the current sale, which is up to 51% off. It shows a variety of soaps and gift sets available. # Brand positioning Dr. Squatch is presented as a brand that offers natural soap for men, with a focus on unique scents and quality ingredients. The brand aims to disrupt traditional soap norms by offering products with distinctive fragrances like Wood Barrel Bourbon, Coconut Castaway, and Bay Rum. The brand values a rustic, outdoorsy aesthetic, featuring a cartoon Sasquatch as its mascot. Dr. Squatch positions itself as a premium alternative to mainstream soaps, offering a sensory experience that aligns with a rugged, adventurous lifestyle. # Product Dr. Squatch offers a variety of natural soaps for men, each with unique scents and ingredients. Featured scents include Pine Tar, Alpine Sage, Wood Barrel Bourbon, Coconut Castaway, Bay Rum, Fresh Falls, Birchwood Breeze, Gold Moss, Summer Citrus, and more. The soaps are available in bar form. The ad highlights a limited-time sale offering up to 51% off, and free gifts such as soap savers and grippers with purchases over $50. The ad also mentions the soaps are high quality. # Visual style The ad has a UGC feel with static shots, minimal transitions, and natural lighting. The production quality appears to be a hybrid, balancing raw visuals with clear product focus. The visuals are timed with voiceover lines. # Hooks Spoken: Male 1: I always see these sales when I'm broke and when I get paid I can't find it again. Text overlay: Reply to hairychad49's comment / I always see these sales when I'm broke & when I get paid I can't find it again 😂 Visual: 00:00–00:03 A close-up of an individual using a power saw to cut a cardboard box for Dr. Squatch Pine Tar soap, secured in a vise. The background includes a dark brown couch, and the scene is covered with clear plastic. # Funnel stage Bottom of funnel (Conversion) # Pain points The central pain point is the frustration of missing out on sales. The comment shown states, "I always see these sales when I'm broke & when I get paid I can't find it again." # Value propositions - The Dr. Squatch deal offers up to 51% off, giving you hella soap and free gifts. # Benefits - Up to 51% off - Free gifts with purchase (soap savers, grippers) - Over $50 worth of free gifts # Features - Natural soaps - Unique scents - Available in bar form # Call to action Click now and get access to the offer # Social proof - "I always see these sales when I'm broke and when I get paid I can't find it again." – [Username unavailable] (Customer) # Point of view - Brand 100% – The entire ad communicates the brand's marketing message. # Storyline - 00:00–00:03 A comment appears that states the viewer always sees Dr. Squatch sales when they're broke, and when they get paid, they can't find it again. - 00:03–00:07 00:03–00:07 The ad responds by saying it's the viewer's lucky day and announces Dr. Squatch just dropped one of their best offers yet. - 00:07–00:12 00:07–00:12 The ad informs the viewer that this deal gives them hella soap and free gifts, like soap savers and grippers and more, with up to 51% off. - 00:15–00:18 00:15–00:18 The ad notes that there are over $50 worth of free gifts on the table. - 00:18–00:23 00:18–00:23 The ad encourages the viewer not to lose sleep because they scrolled past this, and tells them to click now and get access to the offer.

# Ad summary This Dr. Squatch ad presents body wash as the best body wash in the men's soap aisle and presents a humorous approach to men's hygeine. The ad attempts to evoke disgust at the idea of men using average body wash. The ad also includes a man smelling his own body, with an offensive reaction, which evokes a humorous effect. The ad promotes body wash as having a pleasant scent and lasting long. # Brand positioning Dr. Squatch is presented as a men's hygiene brand with a focus on natural ingredients and high-quality products, aiming to occupy the space of a premium, effective, and pleasant-smelling alternative to standard body washes and soaps. The brand aligns with values of self-care, cleanliness, and a refined, masculine lifestyle, pushing against the norm of using typical, low-quality shower gels, and offering a superior experience. The brand is positioned as both functional and emotional, offering skin care benefits and an enhanced shower experience. # Product Dr. Squatch offers a line of men's natural body washes designed to cleanse and nourish the skin, providing a refreshing and long-lasting cologne-like scent. The product is suitable for men seeking a high-quality alternative to conventional shower gels, promising a skin-friendly formula that feels like butter, and keeps jewels clean and fresh for an extended period. The body wash stands out due to its superior ingredients and performance, challenging the commonplace use of standard shower gels and providing a more luxurious, effective, and enduring cleansing experience. Various scents are offered to promote customers to choose their favorite scent. # Visual style The ad features a mix of high-quality product shots, shower scenes, and bathroom environments, along with some humorous visuals. The editing style includes a combination of quick cuts and static shots to maintain a fast pace while showcasing the product. The production quality appears to be a hybrid of polished commercial and UGC feel, giving it a relatable, but still professional, tone. The pacing is relatively fast, with multiple cuts per minute, and remains consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Ich kann dein stinkendes MAN-FLEISCH schon aus EINER MEILE Entfernung riechen! Text overlay: 00:00–00:03 Ich kann dein stinkendes MAN-FLEISCH / 00:02–00:03 schon aus EINER MEILE Entfernung riechen! Visual: 00:00–00:02 A man is outside standing on a sidewalk in gray sweatpants and a gray hoodie. The man is lifting up his shirt. / 00:02–00:03 POV of someone taking a body wash out of their pants. # Funnel stage Consideration # Pain points Men may have an unhygienic area and smell. # Value propositions - Value is conveyed through the subscription box and the bulk discount. # Benefits - The product hilft, Männer Eier und Löcher sauber zu halten (helps to keep men's eggs and holes clean) - die halten VERDAMMT NOCHMAL fast ein ganzes Jahr (they last ALMOST a whole year) # Features - Has a cologne scent - The product pflegt deine Haut (takes care of your skin) # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the perspective of the brand, highlighting the product's benefits and features through direct claims and demonstrations. # Storyline - 00:00–00:03 00:00–00:03 A man lifts his shirt up to expose his belly and then reaches into his pants. - 00:03–00:07 00:03–00:07 The ad introduces the product by displaying body wash and pouring it onto the hand. - 00:07–00:11 00:07–00:11 The ad shows a man using the body wash while in the shower. - 00:11–00:15 00:11–00:15 The ad displays two hands comparing two different body washes. - 00:15–00:17 00:15–00:17 The ad shows a man using the body wash while in the shower. - 00:17–00:22 00:17–00:22 The ad displays a man cleaning with soap in the bathroom. - 00:22–00:25 00:22–00:25 The ad displays the product in hand and compares it to subscribing and buying in bulk. - 00:25–00:30 00:25–00:30 The ad again displays the body wash in the shower and someone pouring body wash into their hand. - 00:30–00:36 00:30–00:36 The ad talks about how the company took years to create the body wash and that it's the best in the regal. - 00:36–00:39 00:36–00:39 The ad talks about how the product has an unreal scent.