How Create Wellness Advertises on Meta

# Ad summary This ad features a fitness influencer reviewing Create Gummies creatine supplements. The ad aims to educate viewers on the benefits of creatine, particularly for muscle recovery, growth, and mental clarity. The influencer recommends Create Gummies as a convenient and better-tasting option. # Brand positioning Create Gummies aims to position itself as a convenient, accessible, and enjoyable way to incorporate creatine into one's fitness routine. The brand aligns with active lifestyles, emphasizing both physical and mental well-being. The brand pushes against the norm of traditional creatine supplements by offering a gummy form, which is presented as a better-tasting alternative. The brand positioning is both functional (muscle recovery, mental clarity) and emotional (convenience, enjoyment). # Product Create Gummies are creatine supplements designed for active individuals looking to improve muscle recovery, growth, and mental clarity. The product is presented as a better-tasting alternative to traditional creatine supplements, making it more convenient and enjoyable to consume. Each gummy contains 1 gram of creatine, and the recommended dosage is 3-5 gummies per day. This product caters to those who may find traditional creatine powders unpalatable or inconvenient. The ad addresses the purchase barrier of taste by highlighting the gummy's better flavor. It's emphasized that increasing your dosage over time leads to better gains in the gym and mental clarity. # Visual style The ad has a clean, informative aesthetic. The video combines direct address segments with the influencer speaking directly to the camera, and b-roll shots of workout exercises. The setting is casual, seeming to be shot in a home gym with natural lighting. The editing style consists of static shots that are timed to the speaker, with smooth transitions. The production quality is a hybrid style, which supports a casual, yet informative tone. # Hooks Spoken: Male 1: Active people, especially those who lift heavy weights are usually not getting enough creatine. Text overlay: Active people / especially those / who lift / heavy weights / not getting enough / creatine Visual: 00:00–00:05 A medium shot of a man with dark hair and a beard, wearing a gray t-shirt, sitting in a home gym setting. A weight rack is visible behind him. He's holding a green and white jar, identified as the product. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Active people, especially those who lift heavy weights are usually not getting enough creatine. # Value propositions - One of these gummies is 1 gram. So you just pop 3 to 5 of these a day and you're good to go. - The product is presented as a better-tasting alternative to traditional creatine supplements, making it more convenient and enjoyable to consume. - Creatine helps recycle ATP, which is the brain's energy source. - For better tasting creatine, check out Create Gummies. # Benefits - Muscle recovery - Mental clarity - Better focus - Less mental fatigue - Easy to take - Better tasting creatine # Features - Creatine - Gummy supplements - 1 gram of creatine per gummy # Call to action Check out Create Gummies. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a spokesperson holding the product. # Storyline - 00:00–00:05 The ad begins with a man holding a jar of Create Gummies, introducing that active people are often not getting enough creatine. - 00:05–00:15 The man recommends a dose of 5-10 grams of creatine to recover faster, and saying this is applicable to women as well. - 00:15–00:19 The man states that in order to put on more muscle, you have to increase your dosage of creatine. - 00:19–00:25 The man restates to step up the amount of creatine in order to see the gains in the gym. - 00:25–00:31 The man states that this stems outside of physical fitness and into mental health. - 00:31–00:40 The man states that creatine helps recycle ATP to improve mental clarity and less mental fatigue. - 00:40–00:45 The man states that a higher dosage gives you that edge both inside and outside of the body. - 00:45–00:50 The man states that creatine will affect your mental clarity and physical performance. - 00:50–00:56 The man states that one of the gummies is 1 gram and all you have to do is pop 3-5 a day. - 00:56–01:00 The man prompts the audience to check out Create Gummies for a better tasting creatine option.

# Ad summary This ad showcases Create Creatine Gummies, emphasizing their convenience and effectiveness for those seeking an easier way to supplement with creatine. It highlights the product's benefits, including energy, strength, recovery, and focus, as well as its fruity flavors and gummy form. The ad is visually appealing, using bright colors and dynamic shots of the gummies being poured and consumed. # Brand positioning Create is positioned as a functional brand that makes fitness supplements more enjoyable and accessible by providing them in gummy form. It aligns with a lifestyle that values both fitness and convenience, pushing against the norm of traditional, often less palatable, supplement formats. The brand positioning is both functional, emphasizing performance benefits like increased energy and strength, and emotional, focusing on the fun and ease of incorporating supplements into one's routine. Create aims to occupy the space of effective supplementation without the typical hassle or unpleasant taste. # Product Create Creatine Gummies are creatine supplements in a gummy candy form, designed for easy and enjoyable consumption. They come in six tasty flavors, including watermelon, sour cherry, blue raspberry, sour peach, and sour green apple. Each gummy contains 1.5 grams of creatine. The gummies are formulated to provide benefits such as energy, strength, recovery, and focus. This product is for individuals looking for a convenient and palatable way to supplement creatine intake, especially those who may find traditional creatine powders or pills unappealing. The ad addresses the barrier of unpleasant supplement consumption by offering a fun and flavorful alternative. # Visual style The ad has a bright, clean aesthetic with a focus on product visibility and appeal. The editing style incorporates quick cuts and dynamic shots, keeping the pacing lively and engaging. The production quality is polished, suggesting a professional commercial feel. The visuals consistently feature the product in various scenarios, emphasizing its benefits and flavors. The pacing is moderate, with several cuts per minute timed to match the upbeat background music. Product actions, such as pouring out the gummies, are synchronized with the music beats to enhance the visual rhythm. # Hooks Text overlay: CANDY GAINS! 💪💪💪 Visual: 00:00–00:01: Close-up shot of a hand picking a red hexagon-shaped gummy from a decorative bowl filled with colorful gummies. The background is softly lit, highlighting the texture and color of the candy. White text overlay: "CANDY GAINS!" with flexing arm emojis. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creatine supplements often being unpalatable or difficult to consume. It solves this by providing a "CREATINE BUT FUN!" alternative in the form of tasty gummies, as demonstrated by the bowl full of fruity, colorful gummies. # Value propositions - Creatine in gummy form (provides a palatable and convenient alternative to traditional creatine supplements) - 1. 5 grams of creatine per gummy (offers an easy way to ensure adequate creatine intake) - Six tasty flavors (makes taking creatine an enjoyable experience) # Benefits - Energy - Strength - Recovery - Focus # Features - 1.5 grams of creatine per gummy - 6 tasty flavors # Call to action TRY CREATE GET RESULTS # Social proof - Create is #1 for a reason! # Point of view - Brand 100% – All product claims and demonstrations are presented in the brand's official voice. # Storyline - 00:00–00:01 The ad opens with a close-up of a bowl of colorful gummies, introducing the idea of "Candy Gains!" to immediately grab attention. - 00:01–00:03 The camera angle changes to show the product container followed by the gummies falling onto a surface with overlaid text that reads "CREATINE BUT FUN!" and "Create is #1 for a reason!" - 00:03–00:04 Shots of the gummies being picked up from the bowl are shown along with overlaid text stating "FRUITY". - 00:04–00:07 The camera angle changes to show a hand pouring more of the gummy supplements out of the product container along with overlaid text that reads "1.5 GRAMS PER GUMMY" - 00:07–00:10 Close up product shots of all available flavors are shown with overlaid text stating "6 TASTY FLAVORS" - 00:10–00:14 The camera angle changes back to a product container and gummy supplements being poured out with overlaid text that reads "ENERGY STRENGTH RECOVERY FOCUS" - 00:14–00:16 The camera angle changes to show a female with a fit build pouring the supplements from the product container onto a surface while overlaid text reads "TRY CREATE GET RESULTS" - 00:16–00:21 The ad concludes with a logo reveal on a white background.

# Ad summary This ad showcases Create Creatine Gummies in various flavors, highlighting their benefits for energy, strength, recovery, and focus. The ad uses quick cuts and colorful visuals to appeal to fitness enthusiasts looking for a tasty and convenient creatine supplement. # Brand positioning Create is presented as a fun and accessible brand that stands apart from traditional creatine supplements. It aims to occupy a space in the consumer's mind as an enjoyable and convenient alternative to powders or pills. The brand aligns with a lifestyle that values both fitness and pleasure, promoting the idea that taking supplements doesn't have to be a chore. Create pushes against the norm of bland and unappetizing supplements by offering creatine in gummy form with fruity flavors. The brand positioning is both functional (providing creatine for fitness benefits) and emotional (making supplementation enjoyable). # Product Create Creatine Gummies are creatine supplements in gummy form, designed for individuals seeking to enhance their energy, strength, recovery, and focus. The gummies come in six tasty flavors, including Watermelon, Sour Cherry, Blue Raspberry, Sour Peach, and Sour Green Apple. Each gummy contains 1.5 grams of creatine. The ad addresses the purchase barrier of traditional creatine supplements being unappealing by offering a tasty and convenient alternative. The product is for anyone wanting to add creatine to their supplement stack in gummy form. # Visual style The ad has a bright and colorful aesthetic, with a polished commercial feel. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high, with clear lighting and sharp focus on the product. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Text overlay: 00:00–00:02 / BUT FUN! / Create is #1 for a reason! Visual: 00:00–00:01: A close-up shot shows green Create Creatine Gummies falling around a white container of Sour Green Apple flavored gummies. The container sits on a wooden surface, with a green leafy plant in the blurred background. The camera is stationary and slightly angled upwards. / 00:01–00:02: A close-up shot shows blue Create Creatine Gummies falling around a white container of Blue Raspberry flavored gummies. The container sits on a wooden surface, with a green leafy plant in the blurred background. The camera is stationary and slightly angled upwards. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional creatine supplements are often unappealing and difficult to consume, making it hard for people to stick to their supplement routines. # Value propositions - Creatine BUT FUN! - Convenient and tasty way to get creatine # Benefits - Energy - Strength - Recovery - Focus # Features - Creatine Gummies - 1.5 grams per gummy - 6 tasty flavors: Watermelon, Sour Cherry, Blue Raspberry, Sour Peach, and Sour Green Apple # Call to action TRY CREATE GET RESULTS # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features without any customer testimonials or external endorsements. # Storyline - 00:00–00:01 The ad opens with a shot of green gummies falling into a Create Creatine Gummies container. - 00:01–00:03 00:01–00:03: The visuals change quickly, displaying different colors of creatine gummies being poured into a bowl. - 00:03–00:06 00:03–00:06: A person tips a container of red, then green creatine gummies, displaying the gummies falling onto a counter. - 00:06–00:09 00:06–00:09: Several containers of different flavors and colors are displayed. - 00:09–00:13 00:09–00:13: The ad cycles through containers of orange, then blue, then pink creatine gummies being poured. - 00:13–00:15 00:13–00:15: A woman pours two containers of creatine gummies onto a counter. - 00:15–00:19 00:15–00:19: The Create logo is displayed.

# Ad summary This ad showcases Create Creatine Gummies as a tasty alternative to traditional creatine supplements. It emphasizes their candy-like taste and variety of flavors. # Brand positioning Create Creatine Gummies positions itself as an innovative brand that is changing the way people consume creatine. Eschewing the chalky texture and unpleasant taste often associated with creatine powder, Create offers a more palatable and enjoyable alternative. The brand emphasizes the product's delicious, candy-like flavors, making it easier and more appealing for users to incorporate creatine into their daily routine. By offering a fun and tasty option, Create aims to disrupt the category norms and attract a broader audience, including those who may have previously avoided creatine due to taste or texture concerns. # Product Create Creatine Gummies are a dietary supplement designed to provide the benefits of creatine in a tasty, chewable form. Each gummy is formulated to deliver a precise dose of creatine, supporting muscle growth, enhancing strength, improving recovery, and boosting energy. The gummies are available in six juicy, fruity, zesty, and tangy flavors, ensuring a palatable experience without the chalky texture typically associated with creatine supplements. Packaged in vibrant containers, each bottle holds 90 gummies. The gummies are designed for anyone looking to enhance their fitness regimen with a convenient and enjoyable creatine supplement. # Visual style The ad features a bright, clean aesthetic with a focus on showcasing the product in a visually appealing manner. The use of natural lighting and a simple white marble surface creates a fresh and inviting feel. The editing is relatively static, with most shots being stationary to allow viewers to focus on the gummies and their various flavors. The overall production quality suggests a polished commercial, aiming to convey a sense of quality and trustworthiness to the audience. # Hooks Text overlay: 00:00–00:03 Any creatine that ACTUALLY tastes good?! (Comment) / 00:00–00:03 Create creatine gummies taste JUST like candy! (Comment) Visual: 00:00–00:03 A hand reaches into a bowl filled with hexagon-shaped, colorful gummies. The background is blurred, suggesting a bright, casual setting. Text overlay asks, "Any creatine that ACTUALLY tastes good?!" # Funnel stage Top of funnel (Awareness) # Pain points The most central pain point is the unpleasant taste and chalky texture associated with traditional creatine supplements. "Any creatine that ACTUALLY tastes good?!" # Value propositions - Create creatine gummies taste JUST like candy! # Benefits - Tastes just like candy # Features - 6 juicy, fruity, zesty, tangy flavors - NO chalky texture # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand’s perspective, showcasing the product's features and benefits with a focus on taste and convenience. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a bowl filled with colorful, candy-like gummies. This is intended to grab the viewer's attention and highlight the product's appealing appearance. The question posed is "Any creatine that ACTUALLY tastes good?!" This setup immediately addresses a common pain point associated with traditional creatine supplements. - 00:03–00:15 00:03–00:15 The ad showcases multiple bottles of Create Creatine Gummies in different flavors, accompanied by gummies being poured out onto the surface. This visual emphasizes the variety of flavors and the absence of chalky texture, highlighting the unique selling points of the product. - 00:15–00:19 00:15–00:19 The brand logo appears, reinforcing the brand identity.

# Ad summary This ad features a woman in her kitchen promoting Create Creatine Gummies for individuals on GLP-1 medications or actively trying to lose weight. She emphasizes that these gummies help preserve muscle, boost energy, and curb sweet cravings, presenting them as an easy addition to any weight loss routine. # Brand positioning Create is presented as a brand offering a convenient, enjoyable, and effective way to supplement creatine intake. The brand is positioned as an innovator that is challenging the traditional norms of creatine supplementation, moving away from chalky powders towards tasty gummies. Create emphasizes the importance of muscle preservation during weight loss, positioning their product as a functional supplement that supports energy levels, maintains body tone, and keeps metabolism healthy. The emotional positioning taps into the desire for a pleasant experience, framing creatine as something that can taste like candy while still being good for you and offering a guilt-free way to manage sweet treat cravings. # Product Create Creatine Gummies are creatine supplements in gummy form, designed to support strength, lean muscle preservation, and energy levels, particularly for individuals on a calorie deficit or using GLP-1 medications for weight loss. These gummies provide 5 grams of creatine monohydrate per serving, which is the amount most studies recommend to start out. The product addresses common purchase barriers associated with traditional creatine powders by offering a palatable alternative to mixing chalky powders. Flavors of creatine gummies that are displayed in the ad include watermelon, sour cherry, orange, sour green apple, and blue raspberry. The gummies help curb sweet treat cravings, providing a bonus for people who are dieting. # Visual style The ad features a bright, clean, and inviting visual style, with a focus on the product. The high-key lighting and clear shots give it a polished feel, although it maintains a UGC aesthetic with the woman speaking directly to the camera in a casual setting. The editing includes quick cuts and transitions to keep a steady pace. The colors of the gummies are shown in bright, appealing tones. # Hooks Spoken: Female 1: If you're on GLP-1 or are actively trying to lose weight, this is a supplement you should probably be taking. Text overlay: create / Your GLP-1 Add-On Visual: 00:00–00:06 A light, bright studio setup with white walls and soft lighting. In the foreground, a woman with short blonde hair, fair skin, wearing a black tank top stands directly facing the camera. She gestures with her hands as she speaks. Behind her, colorful containers of Create Creatine Gummies are displayed on a counter. On-screen text reads "create" with a flower symbol. Below this is "Your GLP-1 Add-On". # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is losing muscle while on a calorie deficit or using GLP-1 medications for weight loss. This is explicitly stated by the narrator, “Your energy drops and you can start losing muscle along with fat.” # Value propositions - 5 grams of creatine monohydrate per serving, which is the amount most studies recommend to start out - They taste like candy, but they're good for you # Benefits - Supporting strength - Lean muscle preservation - Energy - Help curb sweet treat cravings # Features - Creatine gummies - 5 grams of creatine monohydrate per serving # Call to action None used. # Social proof - Creatine is one of the most researched supplements # Point of view - Customer 100% – The ad is primarily told from the point of view of a customer, creating a personal and relatable tone. # Storyline - 00:00–00:06 The ad opens with a woman introducing the supplement for people on GLP-1 medications or trying to lose weight, immediately targeting a specific audience with an implied problem. - 00:06–00:09 The woman transitions into a montage of Create Creatine Gummies and text overlay explaining that creatine helps preserve the muscle loss caused by GLP-1s, highlighting a specific benefit and problem-solution relationship. - 00:09–00:18 The woman reappears to explain the problems that stem from being in a calorie deficit, emphasizing the role of creatine gummies in retaining energy levels and preventing muscle loss, thus expanding on the initial hook by detailing why the product is needed. - 00:18–00:21 Transitioning from the discussion of energy and muscle retention, the woman introduces the Creatine Gummies into her routine. The woman is holding the product in her hand to imply trust and personal experience. - 00:21–00:30 She then segues into highlighting the scientific backing of creatine supplements and the gummies' support for strength and energy, lending credibility to the claims and enhancing trust. - 00:30–00:36 The ad explains that each serving contains 5 grams of creatine monohydrate, validating the dosage, while also demonstrating the serving of the product. - 00:36–00:42 Responding to the problem of the chalky texture of creatine powder, she presents the gummies as an appealing alternative that is easy and enjoyable to consume. The implied viewer is the consumer. - 00:42–00:49 The woman states the Creatine Gummies taste like candy but are good for you and curb sweet cravings, amplifying the desire and positive experience. - 00:49–00:58 The segment concludes with the woman restating the benefits of Create creatine gummies and emphasizing the gummies as an easy habit to add, reiterating the value proposition while making the product seem achievable for viewers.

# Ad summary This ad showcases the Create brand of creatine gummies. The ad answers a question from social media which is "Any creatine that ACTUALLY tastes good?!" and the ad replies with Create Creatine Gummies that taste JUST like candy, and include 6 juicy, fruity, zesty, tangy flavors with NO chalky texture! # Brand positioning Create positions itself as a brand that offers creatine gummies as an alternative to traditional creatine supplements, focusing on taste and texture as key differentiators. The brand aligns with a lifestyle that prioritizes convenience and enjoyment in fitness routines, promoting the idea that supplements can be both effective and palatable. By offering gummies in various flavors, Create pushes against the norm of chalky or unpleasant-tasting creatine powders. The brand's positioning is both functional (providing creatine) and emotional (offering a tasty and enjoyable experience), making it appealing to those who want to improve their fitness without sacrificing taste. # Product Create Creatine Gummies are a dietary supplement designed to provide the benefits of creatine in a convenient and enjoyable gummy form. These gummies are targeted towards individuals seeking an alternative to traditional creatine powders or pills, particularly those who dislike the taste or texture of conventional supplements. The gummies come in 6 juicy, fruity, zesty, tangy flavors and aim to eliminate the chalky texture often associated with creatine products. The ad highlights the gummies as a tasty and easy way to incorporate creatine into a daily routine, making it more appealing to those who prioritize convenience and flavor. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product's appealing colors and textures. Editing is minimal, with static shots and smooth transitions. The production quality is polished, similar to a commercial ad, which lends credibility to the product being showcased. The pacing is moderate, with a consistent rhythm throughout the ad. # Hooks Spoken: 00:00–00:03 Female 1: Any creatine that ACTUALLY tastes good?! Create creatine gummies, Text overlay: 00:00–00:03 Any creatine that ACTUALLY tastes good?! (comment bubble) / 00:00–00:03 Create creatine gummies Visual: 00:00–00:01 A hand pours green creatine gummies out of a white container onto a white stone surface. In the background, blurred greenery is visible. Text is overlaid on the screen. / 00:01–00:02 A hand pours red creatine gummies out of a white container onto a white stone surface. In the background, blurred greenery is visible. Text is overlaid on the screen. / 00:02–00:03 A hand pours blue creatine gummies out of a white container onto a white stone surface. In the background, blurred greenery is visible. Text is overlaid on the screen. # Funnel stage Consideration # Pain points The ad acknowledges that creatine can have a bad taste or chalky texture that is undesirable. # Value propositions - Creatine gummies that tastes just like candy. # Benefits - tastes JUST like candy! # Features - 6 juicy, fruity, zesty, tangy flavors - NO chalky texture # Call to action None used. # Point of view - Customer 5% – The ad begins with a question from a customer that is typed on-screen. - Brand 95% – The majority of the ad showcases the product itself from the brand's perspective. # Storyline - 00:00–00:03 The ad opens by showcasing an on-screen question, "Any creatine that ACTUALLY tastes good?!" - 00:00–00:03 This is intended to capture attention by addressing a common concern among potential creatine users, framing the ad as a solution to this problem. The question is presented from the perspective of a customer seeking a better-tasting creatine option, creating a relatable entry point for the audience. - 00:00–00:03 The ad transitions to display different flavors of Create Creatine Gummies being poured out of their containers. - 00:00–00:03 This visual demonstrates the variety of flavors available and highlights the product's appealing appearance. The perspective shifts to a brand-focused demonstration, showcasing the product's key selling points. - 00:03–00:15 The ad emphasizes that Create creatine gummies taste JUST like candy and have 6 juicy, fruity, zesty, tangy flavors with NO chalky texture! - 00:03–00:15 This reinforces the product's unique selling proposition, addressing a major pain point for creatine users. The brand takes on the role of an informative explainer, highlighting the positive attributes of its product. The tone is enthusiastic and persuasive, aiming to convince viewers that Create creatine gummies are a superior alternative to traditional creatine supplements. - 00:15–00:19 The ad concludes with the brand's logo and trademark asterisk displayed on a white background. - 00:15–00:19 This provides a clear visual identifier for the brand. The perspective is from the brand itself, reinforcing its identity and leaving a lasting impression on the viewer. The tone is clean and professional, solidifying the brand's presence.

# Ad summary This ad promotes Create creatine gummies as a tasty alternative to traditional creatine powders. It positions the gummies as a convenient and enjoyable way to supplement with creatine, highlighting the flavors and suggesting they are so good that it's hard to resist taking them. # Brand positioning Create positions itself as an innovative and approachable brand in the supplement market. The brand appears to value convenience and enjoyment, as seen through its creatine gummies, which offer a more appealing alternative to traditional creatine powders. Create's positioning is functional, focusing on the ease of use, but also emphasizes emotional aspects by making supplementation feel less like a chore and more like a treat. # Product The featured product is Create creatine gummies, a gummy candy that delivers a dose of creatine. They are designed to be a tasty and convenient alternative to traditional creatine powders. The gummies come in various flavors including Raspberry, Blue Raspberry, and Sour Green Apple. Each gummy contains creatine, and the product is marketed as being so tasty that users will have a hard time not taking them. The packaging is a plastic bottle in red, blue, and green, corresponding to the raspberry, blue raspberry, and sour green apple flavors, containing 90 gummies. # Visual style The ad has a clean, bright aesthetic with a mix of gym and lifestyle shots. The editing style includes quick cuts to showcase the product and different flavors. The production quality feels polished, suggesting a professionally made commercial. The pacing is quick, with several cuts per minute, and the visuals are synced with the upbeat background music. # Hooks Spoken: Time for a change. [00:00-00:01] / We're single handedly ending the scoop industry. [00:01-00:05] Text overlay: We're single handedly ENDING the scoop industry Visual: 00:00–00:02: A muscular man wearing a black tank top and black shorts sits on a bench in a bright, clean gym. He is scooping creatine powder from a large black tub into a black shaker bottle. The container is prominently displayed, with a green label. Other gym-goers are seen in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The inconvenience and unpleasantness of traditional creatine powder consumption. # Value propositions - Ending the scoop industry and offering creatine in a more appealing and convenient form. - Creatine that is so tasty you'll have a hard time not taking it. # Benefits - Tasty alternative to traditional creatine powder - Convenient and easy to consume # Features - Creatine gummies - Available in Raspberry, Blue Raspberry, and Sour Green Apple flavors # Call to action None used. # Social proof - Create- the internet's favorite creatine gummy # Point of view - Brand 100% – The entire ad is told from the perspective of the brand, which is communicated through product shots, voiceover and text overlays promoting product features and benefits. # Storyline - 00:00–00:02 The ad starts with a man scooping creatine powder from a black container labeled "Micronized Creatine Powder" into a black shaker. - 00:02–00:05 The man announces, "We're single handedly ending the scoop industry" and tosses the scoop into a trash can. - 00:05–00:05 The man looks at the camera and says "Much Better." - 00:06–00:07 The scene cuts to a close-up of red and green creatine gummies on a plate. - 00:07–00:09 A hand picks up a gummy, and the man eats it while the text reads "So tasty you'll have a hard time NOT taking it!". - 00:09–00:14 The scene transitions to a close-up shot of a red gummy held between fingers with black nails, then to a hand pouring out the red gummies, then the green gummies, then the blue gummies.

# Ad summary An image promoting Create brand creatine gummies, emphasizing that it is creatine that is a lot more fun. # Brand positioning The Create brand is positioned as a fun and accessible option in the creatine supplement market. The brand leans into approachability and enjoyment, contrasting with the often serious and clinical presentation of traditional supplements. This is evident in the product format (gummies), flavor (watermelon), and the overall playful tone of the ad. The brand appeals to customers who want the benefits of creatine without the typical supplement experience. # Product The product is Create Creatine Gummies in watermelon flavor. These gummies provide the benefits of creatine in a convenient and enjoyable format. The packaging highlights key benefits such as supporting muscle growth, enhanced recovery, increased strength, and boosts conditioning. Each container provides 90 gummies and has (on-package label text) "NET WT 15.8 oz (454 g) - CREATINE DIETARY SUPPLEMENT". This product is designed for individuals seeking a fun and easy way to incorporate creatine into their routine, addressing the barrier of traditional creatine forms (e.g., powders, pills) that may be perceived as less palatable or convenient. # Visual style The ad uses a clean, minimalist aesthetic with a focus on product visibility. The production quality is high, with studio-style lighting and a bright, airy feel. The visual motif is a simple product-focused layout with a touch of playful emoji integration. Image treatment includes color grading that enhances the pink tones of the product packaging and gummies. The typography is large and legible, ensuring scannability. The overall style mimics platform-native content with a slightly elevated design, aiming to capture attention without feeling overly promotional. # Hooks Headline: This is settled science. Just a lot more fun. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional creatine supplements can be perceived as unappealing or inconvenient. # Value propositions - Taking creatine in a fun and enjoyable way. Combines established science with a delicious gummy. # Benefits - Supports muscle growth - Enhanced recovery - Increased strength - Boosts conditioning # Features - Creatine Gummies - Watermelon flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its product and messaging about the fun and effective way to take creatine. # Storyline - The ad starts with the statement “This is settled science. Just a lot more fun.”, which positions creatine as a well-established scientific supplement, but also introduces the brand’s unique approach of making it more enjoyable. The brand tells this story by contrasting the efficacy of creatine with the typical perception of it being boring. - The focus shifts to the product itself, showcasing Create Creatine Gummies in watermelon flavor. The brand shows the viewer the real gummy texture by placing them outside of the container. The brand is inviting the viewer to experience the fun and convenient way to get their creatine. - The inclusion of a smiling face with a drooling emoji and a watermelon slice emoji reinforces the fun and appealing nature of the product. The brand wants to showcase how delicious and fun creatine can be.

# Ad summary This ad showcases a new creatine gummy. It aims to highlight the product's quality and appealing taste. # Brand positioning This brand positions itself as a provider of high-quality creatine in a palatable gummy form. The emphasis on "quality in every bite" and "creatine never tasted so good" aims to disrupt the norm of creatine supplements being unappetizing or difficult to consume. The brand seems to be aiming for a functional positioning by making it more appealing and easier to integrate creatine into a daily routine. # Product The featured product is creatine gummies. The gummy is displayed in various colors: red, pink, and yellow. The advertisement emphasizes its appeal by stating, “Creatine never tasted so good.” It also assures customers of “quality in every bite.” The product aims to offer an easier and more palatable way to consume creatine, likely targeting individuals who dislike traditional creatine supplement formats. The product aims to address the common barrier of creatine tasting bad. # Visual style The ad has a clean, polished aesthetic with a focus on the product. The editing is static, with color changes every 2 seconds. The production quality is high-end, and the visual motif is the centered gummy. The pacing is slow, with the cuts timed to match the color changes. # Hooks Text overlay: 00:00–00:08 Creatine Never Tasted So Good. / 00:00–00:08 Quality in every bite. Visual: 00:00–00:02 A single, red gummy sits centered on a white surface. The gummy has a slightly translucent appearance with a sugared coating. The lighting is bright and even, casting a soft shadow behind the gummy. / 00:02–00:04 A single, light pink gummy sits centered on a white surface. The gummy has a slightly translucent appearance with a sugared coating. The lighting is bright and even, casting a soft shadow behind the gummy. / 00:04–00:06 A single, yellow gummy sits centered on a white surface. The gummy has a slightly translucent appearance with a sugared coating. The lighting is bright and even, casting a soft shadow behind the gummy. / 00:06–00:08 A single, red gummy sits centered on a white surface. The gummy has a slightly translucent appearance with a sugared coating. The lighting is bright and even, casting a soft shadow behind the gummy. # Funnel stage Awareness # Pain points Many creatine supplements don't taste good. # Value propositions - Turning a chalky supplement into an enjoyable treat - Easy and tasty way to consume creatine # Benefits - Creatine never tasted so good # Features - Quality in every bite # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses direct claims about the product, presenting it from the official brand perspective. # Storyline - 00:00–00:08 00:00–00:08 The ad displays a single gummy, cycling through different colors. Each color highlights the quality of the gummy with overlaid text.

# Ad summary This ad features a creator talking about the Create brand creatine monohydrate gummies. He explains the benefits and features of using the creatine monohydrate gummies during a cutting phase when trying to lose weight. The ad features the creator in a casual setting, speaking directly to the camera while holding and displaying the product. # Brand positioning Create is presented as a sports nutrition brand, specifically for creatine monohydrate gummies. The brand promotes high-quality, third-party tested, and NSF-certified supplements. The advertised gummies offer a convenient and tasty way to support muscle preservation, strength, recovery, and metabolism during weight loss. Create aims to address the common concern of losing muscle while dieting, offering a functional and enjoyable solution for fitness enthusiasts. # Product The product is Create brand creatine monohydrate gummies, presented as a supplement to support muscle preservation, strength, recovery, and metabolism during weight loss. The gummies are described as third-party tested and NSF certified for sport, ensuring high quality and safety. They contain 99% creatine potency per batch and come in a Sour Peach flavor. The gummies are intended for individuals on a weight loss journey who want to maintain lean muscle mass while cutting calories. It is meant for people to use every day, and are described as tasting "just like a sweet," making them an enjoyable and convenient way to take creatine. # Visual style The ad has a casual, vlog-like aesthetic. The production quality is simple, with natural lighting and a handheld camera feel. The editing style consists of static shots with natural transitions. The pacing is moderate, maintaining a consistent rhythm throughout the ad. There is an audio-visual sync, with the product actions timed to the voiceover lines. # Hooks Spoken: Male 1 00:01–00:04 This is the one supplement that actually makes your weight loss easier, Visual: 00:00–00:02 The shot is framed from the chest up of a fair-skinned, light-haired man in his late 20s wearing a white t-shirt and a gold chain necklace. He is holding a container for creatine supplement as he begins speaking. The background is a brightly lit living space with paintings on the wall, light fixtures, and wooden ceiling beams. # Funnel stage Middle of funnel (Consideration) # Pain points People don't realize that in a calorie deficit, the body burns muscle too, which slows down the metabolism, makes the weight come back faster, makes the person look like a "freaking noodle," and feel terrible. # Value propositions - Combining creatine with weight training preserves lean muscle while cutting. - Creatine is an easy and tasty way to take a beneficial supplement every day. # Benefits - Makes weight loss easier - Preserves lean muscle while cutting - Keeps strength up - Supports metabolism - Tastes just like a sweet - Easy to take every day # Features - Creatine monohydrate gummies - Third-party tested - NSF certified for sport - 99% creatine potency per batch - Sour Peach flavor # Call to action If you wanna try these, comment "Create" and I'll send you a link to them. # Social proof - "Now, I've been taking this for fifteen years, and the difference in my strength, my recovery, my energy levels, it's insane." # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who uses the product and communicates with a casual tone and in a vlog-like style. # Storyline - 00:00–00:06 The creator taps on the top of a supplement container and directly addresses the viewer, stating that the advertised product is the one supplement that makes weight loss easier and that not enough people are taking it. - 00:06–00:22 He shares a common issue that people don't realize: that the body doesn't just burn fat while in a calorie deficit, it burns muscle too, which slows down the metabolism, makes the weight come back faster, makes the person look like a "freaking noodle," and feel terrible. - 00:22–00:36 As a solution to that problem, he presents the creatine supplement, explaining that combining it with weight training preserves lean muscle while cutting. He explains that it allows one to keep their strength up and support their metabolism. - 00:37–00:44 He shares that he has been taking creatine for 15 years and notes the difference in his strength, recovery, and energy levels have been insane. - 00:44–01:00 He highlights the featured brand, explaining that the product is a creatine monohydrate gummy which is third-party tested and NSF certified for sport, with 99% creatine potency per batch, and that these gummies taste like a sweet, so they are easy to take every day. - 01:00–01:14 He encourages the viewer to incorporate the product into their weight loss journey and that it won't make them bulky or have negative effects on their health. He closes by encouraging people to comment "Create" and he'll send them a link.

# Ad summary The ad showcases Create Creatine Gummies as a delicious and convenient way to supplement creatine intake. It emphasizes the various flavors available and highlights the benefits of creatine, such as building lean muscle, increasing focus and energy, and aiding recovery. # Brand positioning Create aims to make creatine supplementation more enjoyable and accessible, positioning itself as a brand that understands and addresses the common barriers to creatine consumption. By offering creatine in a gummy form with a variety of flavors, Create pushes against the typical norms of powders or pills, opting for a more palatable and convenient experience. The brand promotes a fun, youthful, and health-conscious lifestyle, appealing to those who want to improve their fitness without sacrificing enjoyment. Its positioning is both functional, due to the creatine's performance benefits, and emotional, by framing creatine intake as a tasty treat. # Product Create Creatine Gummies are presented as a tasty and convenient alternative to traditional creatine supplements. Each gummy contains 1.5 grams of pure creatine monohydrate, designed to help users build lean muscle, increase focus and energy, and improve recovery. The gummies come in six zesty, fruity flavors that can be mixed and matched for variety. They are portrayed as a solution for those who find traditional creatine supplements unappetizing or difficult to consume. The ad emphasizes that taking Create gummies makes creatine supplementation fun and easy, overcoming the common barrier of taste and convenience associated with other creatine formats. # Visual style The ad has a clean and bright aesthetic, with natural lighting that emphasizes the vibrant colors of the gummies and containers. The editing style includes quick cuts and static shots, creating a dynamic yet focused presentation. The production quality leans towards a polished commercial feel, enhancing the product's appeal. The pacing is moderate, with cuts timed to the background music. The audio-visual sync is well-maintained, aligning text overlays and product actions with musical beats. # Hooks Text overlay: 00:00–00:04 If you're craving candy, but you want to feel & look good THIS IS IT! Visual: 00:00–00:04 The shot shows a white surface with scattered peach-colored gummies in the foreground. Behind the gummies is a pink and white tub of "create" creatine gummies. The background features a blurry green plant in a white pot, positioned next to a white wall. The lighting is bright, creating soft shadows and enhancing the textures of the gummies and container. The camera is stationary. The Create Creatine Gummies tub is visible, with the "create" logo prominently displayed, along with the "Creatine Sour Peach" flavor label. # Funnel stage Consideration # Pain points The ad implies that traditional creatine supplements are unappealing or difficult to consume, creating a barrier to consistent use. This is visually addressed by contrasting the desirable gummies with the less appealing idea of traditional supplements. "If you're craving candy, but you want to feel & look good THIS IS IT!" # Value propositions - If you're craving candy, but you want to feel & look good THIS IS IT! - Make creatine FUN! Take Create # Benefits - Build lean muscle - Increase focus and energy # Features - 1.5 grams of pure creatine monohydrate per gummy - 6 zesty, fruity flavors to mix & match # Call to action None used. # Point of view - Customer 40% – User perspective is conveyed through shots of hands pouring, holding, and interacting with the product, creating a sense of personal experience. - Brand 60% – The official brand voice is communicated through text overlays that highlight product benefits, features, and availability. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up shot of a Create Creatine Gummies container and several gummies scattered on a surface. The text overlay states, "If you're craving candy, but you want to feel & look good THIS IS IT!" The intention is to immediately grab attention by linking the product to a common desire (candy) while highlighting health benefits. This sets the tone for a tasty and effective supplement. The perspective is from the brand, presenting its product as a desirable solution. - 00:04–00:06 00:04–00:06 A hand is shown pouring a bowl of colorful gummies, emphasizing the variety and visual appeal of the product. The text overlay reads, "Build lean muscle, increase focus and energy!" The intention is to showcase the benefits of the gummies in an engaging way. The perspective is from a customer, showing how enjoyable it is to prepare a serving. The tone is enthusiastic and inviting. - 00:06–00:09 00:06–00:09 The shot displays a hand stacking multiple Create Creatine Gummies containers, showcasing the variety of flavors. The text overlay reads, "Create has 6 zesty, fruity flavors to mix & match!" The intention is to highlight the range of options available, making the product more appealing. The perspective is from the brand, demonstrating the product's versatility and fun factor. - 00:09–00:16 00:09–00:16 Close-up shots of various Create Creatine Gummies containers and gummies in small dishes are shown. The text overlay states, "1.5 grams of pure creatine monohydrate per gummy!" followed by "Make creatine FUN! Take Create." The intention is to communicate the precise dosage and reinforce the enjoyable aspect of the product. The perspective shifts between brand and customer, highlighting both the functional benefits and the ease of consumption. - 00:12–00:15 00:12–00:15 Gummy candies are dropped on top of the Sour Cherry, Watermelon, and Blue Raspberry Creatine Gummy bottles. The intention is to provide a visual presentation of the gummy flavors.

# Ad summary This ad features a man addressing a comment about creatine gummies. He holds up two containers of Create creatine gummies and explains why he uses this brand. He states that Create does rigorous third-party testing, so everything they say is in the product. He says that the dosage and quality are correct and of the highest standards. He says he would never take supplements that aren't third-party tested. He says that these are the "bees knees" and that you should take three sweets a day to get your daily creatine intake. # Brand positioning Create creatine gummies are positioned as a convenient, easy, and good-tasting way to get your daily creatine intake. The brand differentiates itself from other creatine gummy brands by emphasizing its rigorous third-party testing, ensuring that the dosage and quality are accurate and of the highest standards. This functional positioning focuses on product quality and accuracy, appealing to consumers who prioritize safety and efficacy in their supplements. # Product Create creatine gummies are a convenient and tasty way to get your daily creatine intake. The gummies come in two flavors: Blue Raspberry and Sour Peach. The product is for people who want to take creatine but prefer gummies over traditional powder or pills. The brand emphasizes that their gummies undergo rigorous third-party testing to ensure that the dosage and quality are accurate and of the highest standards. The ad addresses the purchase barrier of skepticism towards creatine gummies by highlighting the brand's commitment to quality and accuracy. The ad states that you should take three gummies a day to get your daily creatine intake. # Visual style The ad has a casual, UGC feel. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with good lighting and clear audio. The pacing is moderate, with a consistent rhythm throughout the ad. # Hooks Spoken: 00:00–00:03: I want to address this very valid question on creatine gummies because there's a ton of brands that are coming out the Text overlay: I WANT TO / ADDRESS / VERY VALID / QUESTION Visual: 00:00–00:02: A man stands in front of a green cabinet and points up to the left. He is wearing a white tank top and a black baseball cap. There is a black strip on his nose. In the foreground are two containers of Create creatine gummies. # Funnel stage Consideration # Pain points The ad addresses the concern that many creatine gummy brands are not high quality. # Value propositions - Convenient, easy, and good-tasting way to get your daily creatine intake - Rigorous third-party testing ensures that the dosage and quality are accurate and of the highest standards # Benefits - Convenient - Easy - Taste good - Get your daily creatine intake # Features - Creatine gummies - Blue Raspberry flavor - Sour Peach flavor - Third party tested # Call to action None used. # Social proof - The entire ad is delivered by a customer who uses and recommends the product. He states, "The reason why I use Create is because these guys do rigorous third party testing." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses and recommends the product. # Storyline - 00:00–00:02 The ad begins with the creator addressing a comment about creatine gummies. - 00:02–00:13 He acknowledges that there are many creatine gummy brands emerging, but many are not high quality. - 00:13–00:31 He explains why he uses Create creatine gummies, emphasizing their rigorous third-party testing. - 00:27–00:31 He states that he would never take supplements that aren't third-party tested. - 00:31–00:42 He calls the product the "bees knees" and recommends taking three gummies a day to get your daily creatine intake.

# Ad summary This ad for Create creatine gummies highlights the problem of losing muscle mass and developing "Ozempic face" when using GLP-1 weight loss drugs. It then presents creatine as a solution, explaining how it helps build muscle and maintain a lean physique. # Brand positioning Create creatine gummies are positioned as a supplement to counteract the negative effects of weight loss drugs like Ozempic. The brand offers a way to lose fat while maintaining muscle mass. Create aims to occupy a space in the market for people who are using weight loss drugs but want to maintain their physique and energy levels. It aligns with a health-conscious lifestyle, promoting the value of maintaining muscle while losing weight. The brand pushes against the norm of accepting muscle loss as a side effect of weight loss drugs, instead providing a solution to keep your gains. The brand positioning is both functional, as the product helps increase muscle mass, and emotional, as it allows people to maintain their desired physique and confidence while losing weight. Create gummies come in various flavors. # Product Create creatine gummies are a dietary supplement designed to increase muscle mass and provide energy to cells. The product is marketed towards individuals taking GLP-1 weight loss drugs who are experiencing muscle loss. The product contains creatine and comes in gummy form, and is available in multiple flavors, including Sour Green Apple, Sour Cherry, Watermelon, Orange, Blue Raspberry, and Sour Peach. A USP is that the gummies help you lose fat but keep your gains. Use occasions include when people are taking GLP-1 drugs and wish to combat negative side effects. The ad addresses the purchase barrier of muscle loss associated with GLP-1 drugs. # Visual style The ad has a UGC feel with polished elements. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and commercial aesthetics. The pacing is fast, with many cuts per minute. The cuts, text, and product actions are often timed to the music beats or voiceover lines. # Hooks Spoken: 00:00–00:06 40% of weight loss on a GLP-1 is muscle mass, so you'll look slimmer but also kinda soft and frail. Text overlay: 00:00–00:08 THIS is what causes “Ozempic face” / 00:00–00:01 40% OF / 00:01–00:02 A GLP-1 / 00:02–00:03 MUSCLE / 00:03–00:04 MASS, / 00:04–00:05 SLIMMER / 00:05–00:06 SOFT Visual: 00:00–00:01 A torso shot of a woman in a sports bra, holding two bottles of 'create' creatine gummies (red and green) and shaking them to display the gummies. The gummies are spilling onto a gray countertop. Text overlay: "THIS is what causes 'Ozempic face' 40% OF A GLP-1 MUSCLE." / 00:01–00:02 A woman in athletic wear is measuring her waist in front of a mirror. Text overlay: "THIS is what causes 'Ozempic face' MUSCLE MASS," / 00:02–00:03 A man lifting dumbbells in front of a mirror. He is shirtless. Text overlay: "THIS is what causes 'Ozempic face' MUSCLE MASS, SLIMMER" / 00:03–00:04 A muscular man posing in front of a mirror. He is shirtless and wearing a gold chain. Text overlay: "THIS is what causes 'Ozempic face' SLIMMER SOFT" / 00:04–00:05 A man with long hair looking at himself in the mirror, pinching his stomach. He is shirtless. Text overlay: "THIS is what causes 'Ozempic face' SOFT FRAIL." / 00:05–00:06 A woman pinching the skin on her arm in front of a mirror. She is wearing a white tank top. Text overlay: "THIS is what causes 'Ozempic face' FRAIL. STARTED" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of muscle loss associated with taking GLP-1 weight loss drugs. "40% of weight loss on a GLP-1 is muscle mass, so you'll look slimmer but also kinda soft and frail." # Value propositions - Creatine gummies help you to maintain your physique while taking weight loss drugs - Helps you to lose fat while maintaining muscle mass. - A creatine supplement that also has various flavors # Benefits - Proven to significantly increase muscle mass - Provides your cells with the energy to build that lean toned physique you imagined - Keeps your gains - Lose the fat, keep the muscle # Features - Creatine gummies # Call to action None used. # Point of view - Brand 100% – The entire ad uses the official voice of the brand to educate viewers about the side effects of weight loss drugs and promote their product as a solution. # Storyline - 00:00–00:06 00:00–00:06 The ad begins by highlighting the issue of losing muscle mass while on GLP-1 drugs, specifically mentioning that 40% of weight loss on these drugs is muscle mass. This is intended to grab the attention of viewers concerned about the side effects of weight loss medications. The perspective is from the brand, discussing the implications of GLP-1 drugs and their impact on the body. The tone is informative and cautionary. - 00:06–00:08 00:06–00:08 The ad then transitions to the appearance-related side effects of GLP-1 drugs, such as "Ozempic face." This builds on the previous point by highlighting another concern for those on these medications, expanding the reasons to care about the ad's message. The brand's perspective continues, further emphasizing the drawbacks of GLP-1 drugs. The tone is again informative and cautionary. - 00:08–00:18 00:08–00:18 The ad introduces Create creatine gummies as the solution to these problems, stating that they help counter the negative effects. The brand's perspective is conveyed through a voiceover, focusing on how Create gummies can increase muscle mass and provide energy for building a lean physique. The tone shifts to promotional and encouraging. - 00:19–00:25 00:19–00:25 The ad emphasizes the product's benefits, stating that Create keeps your gains, helping you to lose fat and keep the muscle. The brand's perspective is maintained, aiming to position Create as the ideal solution for those wanting to avoid the muscle loss associated with weight loss drugs. The tone is promotional and reassuring.

# Ad summary The ad features a male creator introducing a problem with traditional creatine powder: its unpleasant taste and chalky texture, which makes consistent consumption difficult. He details his personal struggles with mixing it, diluting it, and even adding honey, all to no avail. The ad then transitions to introducing Create Creatine Gummies as the solution. He highlights the convenience and taste of the gummies, emphasizing that three gummies provide the same benefits as a scoop of powder. The ad showcases the product's quality, being made with gold standard creatine monohydrate, third-party tested, and NSF certified. The creator demonstrates his improved energy, recovery, and strength after one month of using the gummies, concluding with a direct call to action to try Create for an easy and delicious creatine experience. # Brand positioning The brand "create" (often stylized as "*create") is presented as an innovative and problem-solving brand within the fitness supplement market, specifically addressing common frustrations with creatine consumption. It aims to occupy a space in the consumer's mind as the convenient, palatable, and reliable alternative to traditional, unpleasant creatine powders. The brand aligns with values of ease, consistency, and effectiveness, promoting a lifestyle where fitness goals are achievable without daily struggles. It pushes against the category norm of chalky, difficult-to-ingest powders by offering a delicious gummy format. The brand positioning is primarily functional, emphasizing performance benefits and simplicity of use, but also touches on emotional relief from the frustration of traditional methods. # Product The featured product is "create Creatine Gummies" in "Sour Green Apple" flavor. These are chewable gummies that provide creatine monohydrate. The product is for individuals who want to take creatine daily for its benefits (increased energy, quicker recovery, strength) but struggle with the taste or consistency of traditional creatine powder. Explicitly stated details include: "Just three gummies gives you the same benefits as a scoop of that chalky stuff." They are "super easy to take and taste amazing," "literally taste like candy," specifically "sour green apple." They are "made with the gold standard of creatine monohydrate," "third-party tested for quality and purity," and are "the only NSF certified sport creatine gummy on the market." The USPs are the delicious taste, ease of consumption, and certified quality, making daily creatine intake consistent and enjoyable. The product addresses the purchase barrier of unpleasant taste and difficulty with traditional powder. The use occasion is daily consumption as a supplement for fitness and recovery, without the mess or bad taste. # Visual style The ad employs a hybrid visual style, blending scrappy, UGC-like authenticity with moments of polished commercial-grade product shots. The editing rhythm is quick, with frequent cuts every 1-3 seconds, maintaining a dynamic and engaging pace. Production quality feels like a high-end influencer's content or organic social media content, rather than a full-blown commercial, which supports a relatable and trustworthy tone for the intended audience. Visual motifs include handheld camera work for personal moments (e.g., walking outdoors, close-ups of product interaction) and stationary shots for direct address or product display. The pacing is consistent and rapid throughout the ad, preventing viewer disengagement. Audio-visual sync is prominent, with cuts often occurring on a beat or in time with spoken phrases, and text overlays appearing precisely with the relevant spoken words. # Hooks Spoken: If you're still forcing down chalky creatine powder every day, I need you to watch this. Text overlay: STILL FORCING / CREATINE POWDER / EVERY DAY / YOU TO Visual: Medium shot of a male creator in a home kitchen. He is centered, facing the camera, wearing a dark green t-shirt. On the white countertop, to his left, is a black tub labeled "CREATINE MONOHYDRATE" and to his right, a mason jar filled with water. His right hand is reaching into the black tub with a white scoop, while his left hand gestures towards the camera. White kitchen cabinets are in the background. Camera is stationary, eye-level, third-person perspective. / Medium shot of the same male creator in the home kitchen. He scoops white powder from the black tub into the mason jar with water, then holds up the white scoop to the camera, and finally gestures with both hands. The powder splashes into the water, creating a cloudy mixture. White kitchen cabinets are in the background. Camera is stationary, eye-level, third-person perspective. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty with taste/texture of creatine powder: "If you're still forcing down chalky creatine powder every day" (00:00-00:03). The creator demonstrates gagging and making disgusted faces when trying to drink it. "I could never get used to the taste or mess" (00:05-00:08). "I still couldn't stay consistent no matter how hard I tried" (00:11-00:14). "I didn't want to drink nasty creatine powder every day" (00:18-00:19). # Value propositions - Just three gummies gives you the same benefits as a scoop of that chalky stuff - super easy to take and taste amazing - made with the gold standard of creatine monohydrate, third-party tested for quality and purity, and the only NSF certified sport creatine gummy on the market - Now taking creatine has never been easier - I can finally see the benefits of creatine because it's so easy to be consistent # Benefits - super easy to take - taste amazing - literally taste like candy - taking creatine has never been easier - energy's been through the roof - recovery's been quicker - I feel stronger - easy to be consistent - make your daily creatine easy and delicious # Features - Just three gummies - same benefits as a scoop - sour green apple" flavor - gold standard of creatine monohydrate - third-party tested for quality and purity - NSF certified sport creatine gummy on the market # Call to action try Create today. # Social proof - After just one month, my energy's been through the roof, recovery's been quicker, and I feel stronger. – Male 1 (Creator/User) - I can finally see the benefits of creatine because it's so easy to be consistent. – Male 1 (Creator/User) # Point of view - Customer 100% – The entire ad is delivered by a male creator sharing his personal experience and struggles with creatine, demonstrating the product from a user's perspective, and providing his testimonial. # Storyline - 00:00–00:03 The creator directly addresses the audience, identifying with their potential struggle of "forcing down chalky creatine powder every day" and signaling that he has a solution. This sets up a relatable problem and positions the creator as someone who understands and can help, creating an immediate hook. - 00:03–00:08 The creator recounts his past personal struggle with creatine powder, demonstrating the unpleasantness by making disgusted faces while stirring and attempting to drink a chalky liquid. This visually establishes the core pain point: traditional creatine powder is hard to get used to because of its taste or mess. - 00:08–00:14 The creator illustrates his attempts to overcome the problem of unpleasant creatine powder, showing him diluting it with water, plugging his nose to drink it, and adding honey. Despite these efforts, he expresses continued frustration about not being able to stay consistent. This amplifies the pain point and shows the lengths he (and implicitly, the audience) has gone to without success. - 00:14–00:19 The creator introduces a split screen: on one side, an image of a muscular physique labeled "Creatine benefits," and on the other, him mixing creatine powder labeled "Creatine powder." He states he "wanted the creatine monohydrate benefits" but "didn't want to drink nasty creatine powder every day." This visually and verbally articulates the core dilemma and the desire for the benefits without the drawbacks. - 00:19–00:22 The creator, in a reflective pose, states, "There has to be an easier way..." and holds up a Create gummy, transitioning to the solution. This is the turning point where the product is introduced as the answer to the previously established problem. - 00:22–00:28 The creator holds up the Create Creatine Gummies container and then a single gummy, explaining that "just three gummies gives you the same benefits as a scoop of that chalky stuff" and that they are "super easy to take and taste amazing." This introduces the product and its primary benefit: effective, easy, and delicious. - 00:28–00:36 The creator continues to highlight the product's quality, stating they are "made with the gold standard of creatine monohydrate, third-party tested for quality and purity, and the only NSF certified sport creatine gummy on the market." This builds credibility and trust by emphasizing the product's superior formulation and external certifications. - 00:36–00:41 The creator enthusiastically states the gummies "literally taste like candy" and are "sour green apple," holding one up. He then reinforces the ease of consumption, saying, "Now taking creatine has never been easier." This reinforces the deliciousness and convenience, making the product highly appealing. - 00:41–00:46 The creator describes his personal positive outcomes after one month of using the gummies, mentioning "energy's been through the roof," "recovery's been quicker," and "I feel stronger," while visuals show him active and physically improved. This provides a personal testimonial and demonstrates the promised benefits in action. - 00:46–00:49 The creator says he can "finally see the benefits of creatine" because it's "so easy to be consistent," as visuals show him exercising. This connects the product's ease of use directly to achieving the desired physical results, reinforcing the solution to the consistency problem. - 00:49–00:53 The creator holds up the gummy and product container, encouraging the viewer, "So if you're ready to make your daily creatine easy and delicious, try Create today." This is a clear call to action, summarizing the product's key benefits and prompting purchase.

# Ad summary This ad for Create highlights positive customer reviews about the product while showing various stages of its production. The combination of social proof and behind-the-scenes visuals aims to build trust and excitement around the product, positioning it as a reliable and effective supplement. # Brand positioning Create is presented as a brand focused on delivering effective and enjoyable creatine supplements in gummy form. The brand aligns with an active, health-conscious lifestyle, catering to individuals seeking a convenient and palatable way to incorporate creatine into their routines. Create pushes against the norm of traditional creatine powders by offering gummies, emphasizing ease of use and enjoyment, positioning itself as a functional and emotionally appealing brand that prioritizes convenience and taste without sacrificing efficacy. # Product Create gummies are creatine supplements designed for athletes and fitness enthusiasts who want a convenient alternative to traditional creatine powders. The gummies are easy to take on the go and are positioned as better tasting. The ad emphasizes the product's ease of use, portability, and palatable form, addressing the common barriers of chalky taste and the inconvenience of mixing powders. These benefits are highlighted to convey that Create gummies are a worthwhile and user-friendly option for anyone looking to enhance their performance. # Visual style The ad has a bright and clean aesthetic, with a UGC feel due to the use of customer reviews and behind-the-scenes production shots. The editing style is quick and snappy, with fast cuts between different product visuals and review overlays. The pacing is consistent, keeping the viewer engaged and emphasizing the product's popularity and quality. # Hooks Text overlay: 00:00–00:21 THE CREATE REVIEWS ARE IN!!! / 00:00–00:06 Sour Apple was there for me when no one else was (Comment) / 00:00–00:06 I voted for Sour Apple in the NYC mayoral election (Comment) Visual: 00:00–00:02: A close-up shot of numerous green Creatine gummies, appearing as if on a large tray. The gummies are scattered, with some overlapping, creating a dense, textured visual. The background is a light green, consistent with the color of the gummies, enhancing the monochromatic theme. The top of the frame has a bold, white text overlay: "THE CREATE REVIEWS ARE IN!!!" Beneath the title are two overlaid comments in white caption boxes. The camera is static and positioned directly above, offering a top-down view of the product and overlaid text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of creatine powders being inconvenient, chalky tasting, and difficult to mix. "As a physician assistant in neurosurgery training for a half ironman I swear by creatine. Started taking these creatine gummies and will never go back to powder again. Love your product!!" # Value propositions - Creatine gummies: Convenient and easy-to-consume form of creatine - Easy on the stomach gummies: appeals to users with sensitive stomachs # Benefits - Easy to take - Convenient - Palatable alternative to traditional creatine powders - Effective # Features - Creatine gummies - Easy on the stomach # Call to action None used. # Social proof - "Sour Apple was there for me when no one else was" – amalaboutit (Customer) - "I voted for Sour Apple in the NYC mayoral election" – _ajayjoshy_ (Customer) - "As a physician assistant in neurosurgery training for a half ironman I swear by creatine. Started taking these creatine gummies and will never go back to powder again. Love your product!!" – brit_banks98 (Customer) - "Just got and tried my watermelon. Have been with y'all since the close to solid sticky blob days. Excited for these and the future." – JustKim (Customer) - "Just started taking it last summer after I lost 90 pounds...... jacked 💪🏾" – blackwellth04 (Customer) - "The BEST/easy on the stomach gummies out there. So beyond pleased. I pop them like gummies right after my runs or rides" – alongthetri (Customer) # Point of view - Customer 75% – The ad relies heavily on customer testimonials and reviews to promote the product, making the customer's perspective central. - Brand 25% – The brand's perspective is conveyed through the presentation of the product and its production, as well as the overall theme of the ad, which aims to highlight the brand's commitment to quality and customer satisfaction. # Storyline - 00:00–00:02 The ad starts with a series of on-screen text overlays featuring positive customer reviews of Create gummies. This immediately establishes the product's credibility and popularity among users. - 00:02–00:25 The ad continues to show a stream of different reviews, with shots of the product in production in the background. This reinforces the message of customer satisfaction while also showcasing the manufacturing process.

# Ad summary This ad promotes Create creatine gummies. It shows an influencer using the product and highlighting how it has improved her workout performance. Other testimonials showcase muscle definition and energy. # Brand positioning Create creatine gummies are presented as a modern and convenient way to improve workout results. The brand uses bright, clean visuals and a youthful spokesperson to appeal to a younger, health-conscious demographic. Positioning itself against traditional creatine powders, Create offers a simpler, tastier alternative for those seeking muscle definition, energy, and workout recovery. The brand's products are positioned as functional (enhancing workout performance) and emotional (feeling sharper and less sore). # Product Create offers creatine monohydrate gummies. This supplement aims to enhance strength, energy, lean muscle, and focus. It is designed for anyone looking to improve their workout performance and muscle definition, as implied by the use cases shown in the ad. The product is explicitly detailed as '3 gummies per day'. A unique selling point is the gummy format, which is portrayed as a tasty and convenient alternative to traditional creatine powders. The product comes in orange flavor and contains 90 gummies per container. The product claims it helps build lean muscle, increases energy, improves recovery, and boosts cognition. The ad shows testimonials of people having "more muscle definition and energy" and feeling "sharper" after use. The gummy format also addresses the barrier of difficulty or inconvenience associated with traditional creatine powders. # Visual style The ad has a UGC feel, using natural lighting and quick cuts to mimic a social media post. The production quality is high enough to maintain a clean and polished look, while still feeling authentic. The editing rhythm is fast-paced, with cuts timed to the music beat. The ad includes before-and-after shots and product demonstrations to create a sense of relatability and effectiveness. # Hooks Spoken: 00:02–00:04 Saw an ad for Create creatine gummies. HAD to try them! Text overlay: 00:02–00:04 Saw an ad for Create creatine gummies / 00:03–00:04 HAD to try them! Visual: 00:02–00:03 A light-skinned woman with long dark hair, wearing a black sports bra is standing in a kitchen. She is holding a container of Create creatine monohydrate gummies and smiling at the camera. The cabinets are dark brown, and the countertops are a white marble. The camera is stationary. / 00:03–00:04 A light-skinned woman with long dark hair, wearing a black sports bra is standing in a kitchen. She is holding up a single Create creatine monohydrate gummy to the camera. The cabinets are dark brown, and the countertops are a white marble. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the potential frustration of not seeing desired results from workouts and the need for increased energy and focus. 'Feel better and make your workouts COUNT!' # Value propositions - Creatine gummies offer a convenient and tasty way to improve workout results. - These gummies helps make workouts more effective and enjoyable. # Benefits - Improves Strength - Increases Energy - Improves Recovery - Boosts Cognition - I have more muscle definition & energy - I feel sharper - I’m less sore after workouts - Feel better and make your workouts COUNT! # Features - Creatine Monohydrate Gummies - Orange Flavor - 90 Gummies - 1.5G Creatine Monohydrate Per Serving # Call to action Try Create today! # Social proof - Saw an ad for Create creatine gummies. HAD to try them! – Female 1 (Customer) - I have more muscle definition & energy – Female 2 (Customer) - I feel sharper – Female 2 (Customer) - And I’m less sore after workouts – Female 2 (Customer) # Point of view - Customer 60% – The customer POV is conveyed through visuals of people experiencing the product's benefits and spoken testimonials. - Brand 40% – The brand POV is communicated through product demos, on-screen text highlighting product claims, and the overall upbeat tone. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman holding a Create box, then transitions to a shot of the Create creatine gummies container. This opening grabs attention by showcasing the product. The woman introduces the brand. The tone is enthusiastic and energetic. - 00:02–00:04 00:02–00:04 A woman shows the Create creatine gummies, stating she saw an ad for them and had to try them. This introduces the product as something that caught her eye and was worth trying. She is speaking from her own perspective, in a casual tone. - 00:04–00:06 00:04–00:06 Shots of the Create creatine gummies, accompanied by the text '3 gummies per day,' demonstrate the product's usage. The message highlights the simplicity of incorporating the gummies into a daily routine. - 00:06–00:08 00:06–00:08 The text overlay says: 'Total game changer!' reinforcing the positive impact of the product. This builds excitement and enthusiasm around the product. The brand's perspective is conveyed through the bold claim and energetic tone. - 00:08–00:16 00:08–00:16 The ad transitions to before-and-after shots of women in workout clothes, with the text: 'After 3 weeks', 'I have more muscle definition & energy' and 'And I’m less sore after workouts.' This visually demonstrates the positive results of using the product. The audience is experiencing the results from the customer's point of view. - 00:12–00:13 00:12–00:13 A woman holds her child and then throws the child in the air, while the text says: 'I feel sharper' implying that this product also helps with focus. The audience experiences the results from the customer's point of view. - 00:16–00:19 00:16–00:19 The ad shows the gummies being poured onto a plate, with the text: 'Creatine improves strength, energy, lean muscle, focus'. This reinforces the benefits of creatine. The focus is on the product's benefits from the brand perspective. - 00:19–00:24 00:19–00:24 The ad shows more shots of the Create creatine gummies, accompanied by the text: 'Feel better and make your workouts COUNT!' and 'Try Create today!'. This encourages viewers to purchase the product, with a final call to action.

# Ad summary This ad is for Create creatine monohydrate gummies. The ad features the product in a variety of flavors and colors, and it is positioned as a grown-up candy shop. # Brand positioning Create is presented as a brand that is trying to make creatine more appealing and accessible to a wider audience. The brand is positioned as a fun, flavorful, and convenient way to get your daily dose of creatine. The brand is pushing against the category norm of creatine being a chalky powder that is difficult to mix and drink. The brand positioning is emotional, as it is trying to make creatine more enjoyable and less of a chore. # Product Create creatine monohydrate gummies are a dietary supplement that provides a convenient and flavorful way to consume creatine. The product is for adults who are looking for a more enjoyable way to take creatine. The gummies come in a variety of flavors, including Blue Raspberry, Watermelon, Sour Peach, Orange, Cherry, and Green Apple. Each bottle contains 60 gummies. The USPs of the product are its flavor, convenience, and ease of use. The ad addresses the purchase barrier of creatine being a chalky powder that is difficult to mix and drink. # Visual style The ad has a clean and modern visual style. The colors are bright and vibrant, and the overall look is appealing and inviting. # Hooks Headline: A GROWN-UP CANDY SHOP # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is that creatine is typically consumed as a chalky powder that is difficult to mix and drink. The ad addresses this pain point by offering creatine in a gummy form, which is more convenient and enjoyable to consume. # Value propositions - Creatine in gummy form # Benefits - None used. # Features - Creatine Monohydrate Gummies # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its product in a fun and appealing way. # Storyline - The ad opens with the headline "A GROWN-UP CANDY SHOP," which is intended to grab the viewer's attention and pique their curiosity. This is told from the brand's perspective. - The ad then clarifies that "(p.s. it's creatine)," which is intended to inform the viewer that the product is a creatine supplement. This is told from the brand's perspective. - The ad then shows the product in a variety of flavors and colors, which is intended to appeal to the viewer's sense of taste and visual appeal. This is told from the brand's perspective.

# Ad summary This ad promotes Create creatine monohydrate gummies. The ad highlights that workouts give you results, but creatine supercharges them. It also states that the gummies improve strength, energy, lean muscle, and focus. # Brand positioning Create is presented as a brand that offers creatine monohydrate in gummy form. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to supplement their workouts. The brand aligns with a lifestyle of fitness and health, promoting the values of strength, energy, lean muscle, and focus. The brand pushes against the norm of traditional creatine supplements, which are often in powder or pill form, by offering a more palatable and enjoyable gummy format. The brand positioning is both functional (improving workout results) and emotional (making supplementation more enjoyable). # Product Create creatine monohydrate gummies are a dietary supplement designed to improve workout results. The product is for individuals looking to enhance their strength, energy, lean muscle, and focus. The gummies come in various flavors, including Sour Peach and Sour Cherry. The product aims to address the purchase barrier of traditional creatine supplements being unpalatable by offering a tasty gummy format. The ad tells the viewer that these gummies are worth trying because they make creatine supplementation more enjoyable and convenient. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product in an appealing way. The editing style is quick cuts, with static shots. The production quality is polished. The pacing is consistent. The cuts are timed to the music beats. # Hooks Text overlay: 00:00–00:02: Workouts give you results 💪 / 00:00–00:02: Creatine SUPER charges them ⚡ Visual: 00:00–00:01: A close-up shot of a white jar of Create creatine monohydrate gummies with a red label. The jar is placed on a white marble surface with a green plant in the background. Orange gummy candies are falling around the jar. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional creatine supplements are not enjoyable to consume. # Value propositions - Creatine in gummy form makes it more enjoyable and convenient to supplement your workouts. - The gummies come in a variety of flavors, making them a tasty way to get your daily dose of creatine. # Benefits - Builds lean muscle - Improves strength - Increases energy - Boosts cognitive function - Improves recovery - Muscle definition in less than 3 weeks # Features - Creatine monohydrate gummies - Sour Peach flavor - Sour Cherry flavor # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up shot of a jar of Create creatine gummies, with gummy candies falling around it. - 00:01–00:02 The scene transitions to a hand holding a red gummy, emphasizing its texture and shape. - 00:02–00:03 The camera shows a jar filled with red gummies, highlighting the quantity and appealing appearance. - 00:03–00:04 The ad shows a clear container filled with green gummies, showcasing another flavor option. - 00:04–00:05 The scene transitions to a hand holding an orange gummy, emphasizing the variety of flavors available. - 00:06–00:07 The camera shows a hand holding a green gummy, highlighting the different colors and flavors. - 00:09–00:12 The ad concludes with the Create logo displayed on a white background.

# Ad summary The ad promotes Create Creatine Monohydrate Gummies, targeting runners and athletes. It highlights the product's role in building strength, improving endurance, and aiding recovery by explaining how creatine works to boost ATP production. The ad features multiple active individuals demonstrating the product's use in their daily routines and during intense workouts, emphasizing its convenience and effectiveness for enhancing athletic performance. # Brand positioning The "Create" brand positions itself as a key partner for athletes, particularly runners, who are serious about optimizing their performance and recovery. It aims to occupy a space in the consumer's mind as a reliable, science-backed, and convenient solution for enhancing athletic capabilities. The brand aligns with values of strength, endurance, and consistent improvement, promoting a lifestyle of dedicated training and peak physical condition. It pushes against the norm of traditional creatine supplements by offering a gummy format, emphasizing ease of use and palatability, thereby removing common barriers associated with powders. The brand positioning is primarily functional, focusing on the physiological benefits of creatine (ATP production, strength, endurance) but also carries an emotional undertone of empowerment and achievement for athletes. # Product The product is "Create Creatine Monohydrate Gummies," a dietary supplement designed to help runners and athletes build strength, improve endurance, and enhance recovery. The ad explicitly states that creatine improves ATP production, giving users "more short-term power for burst speed like sprint finishes or hill climbs" and helps with "endurance" and "strength while running." It also mentions that studies show "improved time to exhaustion in endurance athletes from 6 to 15%." The gummies are presented as a convenient and delicious alternative to traditional creatine, with the recommendation to "add 3 to 5 grams of creatine" into a "day-to-day routine." The product is for runners and athletes looking to optimize their performance and recovery. The ad addresses the purchase barrier of inconvenience by offering a gummy format. # Visual style The ad employs a hybrid visual style, blending scrappy, authentic UGC-like footage with more polished, branded elements. The editing is fast-paced with quick cuts (estimated 2-3 cuts per second in some segments), maintaining a high energy level throughout. The production quality leans towards a polished UGC feel, utilizing handheld, selfie-style shots alongside stationary tripod shots, which supports an authentic yet professional tone. Visual motifs include frequent close-ups of the product (gummies and containers) and dynamic shots of people running or exercising. The pacing is consistently high, with rapid transitions between different scenes and speakers. Audio-visual sync is strong, with text overlays appearing precisely with spoken words and cuts often timed to the music beats. # Hooks Spoken: If you're a runner that wants to focus on building strength, Text overlay: YOU'RE / WANTS / ON Visual: A shirtless male (Male 1) with short brown hair and a beard, wearing black shorts and white running shoes with red accents, runs on a black treadmill with "ASSAULT RUNNER" visible on the side. He is seen from the side, mid-stride, with a muscular back. The setting is a gym with a dark gray wall in the background and some gym equipment visible. The camera is stationary, capturing a third-person view. Lighting is bright and even. / A female (Female 1) with blonde hair tied in multiple small buns, wearing a light blue and white sports bra and black biker shorts, runs on a blue track outdoors. She is seen from the side, blurred due to motion, with green trees and a fence in the background. The camera is handheld, following her movement, creating a dynamic feel. / Female 1 is seen from a low angle, running on the blue track, looking forward with a determined expression. The sky is bright blue, and trees are visible in the background. The camera is handheld, slightly shaky, following her. # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of runners and athletes seeking to improve their performance (strength, endurance, speed) and recovery, implying that without proper supplementation, they might hit a plateau or not reach their full potential. It also implicitly addresses the inconvenience or unpleasantness of traditional creatine powders by offering a gummy format. # Value propositions - Delicious. Convenient. Effective. Safe. - Creatine improves ATP production, giving you more short-term power for burst speed like sprint finishes or hill climbs. - It's gonna help with my endurance. It's gonna help with my strength while running. - Studies show improved time to exhaustion in endurance athletes from 6 to 15%. - Add 3 to 5 grams of creatine in your day-to-day routine. - I promise you, it's gonna transform the way that you're able to perform in and out of your runs. # Benefits - Building strength - Improved time to exhaustion in endurance athletes from 6 to 15% - Perform in and out of your runs - Enhanced recovery # Features - Creatine Monohydrate Gummies - Improves ATP production - Gives more short-term power - Helps with endurance - Helps with strength - Gummy format - 3 to 5 grams of creatine (recommended dosage) - 90 gummies per container - 1.5G per serving - Available in multiple flavors (Sour Green Apple, Orange, Watermelon, Blue Raspberry) # Call to action Get started today, trycreate.co # Social proof - I just finished the LA Marathon and now I'm gonna eat my Create Gummies. – Female 3 (Customer/Influencer) - Creatine improves ATP production, giving you more short-term power for burst speed like sprint finishes or hill climbs. – Female 2 (Creator) - It's gonna help with my endurance. It's gonna help with my strength while running. – Male 1 (Creator) - Studies show improved time to exhaustion in endurance athletes from 6 to 15%. – Female 1 (Creator) - I promise you, it's gonna transform the way that you're able to perform in and out of your runs. – Female 1 (Creator) and Female 2 (Creator) # Point of view - Customer 80% – This POV is communicated through multiple creators sharing their personal experiences, demonstrating product use in their daily lives and workouts, and offering direct testimonials. - Brand 20% – This POV is communicated through the scientific explanation graphic and the final product showcase with explicit claims and a call to action. # Storyline - 00:00–00:03 The ad opens with a male runner on a treadmill, followed by a female runner on a track, as a female voiceover introduces the target audience: "If you're a runner that wants to focus on building strength..." This sets the problem/need for the target audience and immediately establishes the ad's focus on athletic performance. The fast cuts and energetic music create an engaging, dynamic tone. - 00:03–00:06 The female voiceover continues, "that you need to incorporate Create Creatine Gummies." This introduces the product as the solution. Visuals show the female runner speaking directly to the camera, then a close-up of a hand holding a green gummy, emphasizing the product's form factor. The tone is direct and instructional. - 00:06–00:09 A female creator (Female 2) explains the scientific benefit: "Creatine improves ATP production, giving you more short-term power for burst speed..." This provides a scientific basis for the product's effectiveness, building credibility. Visuals show various Create product containers and then a graphic explaining "How Does Creatine Work?" The tone is informative and authoritative. - 00:09–00:15 The male creator (Male 1) elaborates on the benefits for runners: "...like sprint finishes or hill climbs. It's gonna help with my endurance. It's gonna help with my strength while running." This reinforces the product's direct application to running performance. Visuals show Male 1 running outdoors and speaking to the camera, demonstrating the real-world impact. The tone is enthusiastic and testimonial-like. - 00:15–00:20 Female 1 returns to provide a data-backed claim: "Studies show improved time to exhaustion in endurance athletes from 6 to 15%." This adds further scientific validation and a quantifiable benefit. Visuals show Female 1 running on a track and then speaking directly to the camera in a natural setting. The tone is confident and factual. - 00:20–00:25 Male 1 provides usage instructions: "Add 3 to 5 grams of creatine in your day-to-day routine." This makes the product easy to integrate. Visuals show hands holding the product, then Female 1 eating a gummy, and Female 2 stretching and tying her shoes, illustrating daily routine integration. The tone is practical and encouraging. - 00:25–00:31 Female 1 and Female 2 deliver a powerful promise: "I promise you, it's gonna transform the way that you're able to perform in and out of your runs." This emphasizes the transformative impact of the product. Visuals show both women running and smiling, reinforcing the positive outcome. The tone is highly motivational and confident. - 00:31–00:36 A female runner (Female 3) at a marathon finish line provides a real-world testimonial: "I just finished the LA Marathon and now I'm gonna eat my Create Gummies." This provides strong social proof and a relatable use case for recovery after intense exertion. Visuals show Female 3 with her medal, holding the product, and eating a gummy. The tone is triumphant and authentic. - 00:36–00:44 The ad concludes with a product showcase and call to action: "CREATE CREATINE MONOHYDRATE GUMMIES. Delicious. Convenient. Effective. Safe. Get started today trycreate.co." This summarizes key benefits and directs viewers to purchase. Visuals show various product flavors rotating and then all four together. The tone is professional and persuasive.

# Ad summary This image ad promotes a limited-time offer for a subscription, featuring a stack of colorful gummies held by a hand. # Brand positioning This ad does not explicitly mention the brand name, but it is implied that the brand is associated with gummy supplements. The brand is positioning itself as a provider of gummy supplements that are enjoyable and easy to consume. The brand is promoting a subscription service, suggesting they value customer loyalty and repeat purchases. The brand's positioning is functional, focusing on the convenience and enjoyment of taking supplements in gummy form. # Product The product featured is gummy supplements, presented as colorful, cube-shaped gummies stacked on top of each other. The gummies are held by a hand, emphasizing their small size and ease of handling. The ad promotes a subscription service for these gummies, making it convenient for customers to receive regular deliveries. The unique selling proposition (USP) is the limited-time offer of an extra 30% off the subscription, incentivizing immediate action. The ad addresses the purchase barrier of cost by offering a significant discount, making the product more accessible to potential customers. # Visual style The ad has a clean and simple visual style with a focus on the product. The production quality appears to be high, with good lighting and a shallow depth of field that keeps the gummies in sharp focus. The image treatment includes background blurring to draw attention to the product. The typography is bold and modern, and the overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: TWO DAYS ONLY EXTRA 30% OFF SUBSCRIPTION # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get an extra 30% off your subscription for a limited time. # Benefits - EXTRA 30% OFF SUBSCRIPTION # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and promoting a limited-time offer to encourage subscriptions. # Storyline - The ad opens with a close-up shot of a hand holding a stack of colorful gummies. This is intended to immediately capture the viewer's attention with the visually appealing product. The perspective is from the brand, showcasing the product in an enticing way. - The text overlay announces a limited-time offer of "TWO DAYS ONLY EXTRA 30% OFF SUBSCRIPTION." This creates a sense of urgency and encourages viewers to take advantage of the deal quickly. The perspective is from the brand, directly communicating the offer to potential customers. - A white badge displays the code "CODE: REPEAT", providing viewers with the necessary information to redeem the discount. This simplifies the process for the customer and encourages immediate action. The perspective is from the brand, providing a clear call to action.