How AG1 by Athletic Greens Advertises on Meta

# Ad summary This ad promotes AG1, an all-in-one nutritional drink powder. The ad features a man using the product as part of his daily routine. The ad highlights that AG1 supports the immune system, energy levels, and digestion. It also mentions an offer of 10% off the first 3 months, a free canister, Vitamin D3+K2, and five travel packs. The ad concludes with a call to action to build your routine now. # Brand positioning AG1 is presented as a comprehensive and convenient daily nutritional solution designed for those seeking an easy way to support their overall health. The brand is positioned as a routine that customers don't have to rethink. The brand promotes simplicity and effectiveness, aligning with a lifestyle that values health and wellness without unnecessary complications. AG1 goes against the norm of complex supplement regimens, offering a single, all-in-one drink, making it a functional brand that prioritizes ease of use. # Product AG1 is a comprehensive daily nutrition drink powder designed to support the immune system, energy levels, and digestion. It is an all-in-one drink containing vitamins, minerals, botanicals, and bacterial cultures. The product comes in a green package with a scoop for easy serving. AG1 addresses the barrier of complex supplement routines by offering a single, convenient solution for daily nutritional needs. The AG1 Spring Offer includes a 10% discount on the first three months, a free canister, Vitamin D3+K2, and five travel packs. # Visual style The ad features a clean and bright aesthetic, with a focus on the color green, which is associated with the AG1 brand. The editing style includes quick cuts and static shots. The production quality has a polished commercial feel. The pacing is fast, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:01 Female: The routine you don't have to rethink. Text overlay: 00:00–00:01 The routine / 00:01–00:02 you don't have to rethink. Visual: 00:00–00:01 A medium shot shows hands opening a green AG1 box on a light brown wooden table. The box contains a dark green canister and other compartments. / 00:01–00:02 A medium shot shows a light-skinned man in his 30s in a light blue shirt drinking from a bottle of AG1 in a white room. The room has a window, a plant, and a light brown cabinet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may find it challenging to maintain a comprehensive nutrition routine. The tagline 'The routine you don't have to rethink' suggests that other routines are too complex or require too much effort. # Value propositions - Comprehensive + Convenient Daily Nutrition - All in one drink # Benefits - Supports your immune system - Supports energy levels - Supports digestion # Features - Vitamins - Minerals - Botanicals - Bacterial Cultures # Call to action Build your routine now! # Social proof - All in one drink – Male 1 # Point of view - Customer 40% – The ad features a customer drinking AG1. - Brand 60% – The ad highlights product features. # Storyline - 00:00–00:01 A hand opens the AG1 box. - 00:00–00:01 00:00–00:01 A man is shown drinking AG1. - 00:01–00:02 00:01–00:02 A green liquid is shown being poured into a glass in slow motion. - 00:02–00:03 00:02–00:03 AG1 is shown being poured into a small canister. - 00:03–00:06 00:03–00:06 The AG1 box is shown. - 00:06–00:07 00:06–00:07 A hand holds a package of AG1. - 00:07–00:09 00:07–00:09 AG1 powder is scooped into a container. - 00:09–00:10 00:09–00:10 A hand is shown holding a bottle of AG D3+K2. - 00:10–00:12 00:10–00:12 A box of AG1 travel packs is shown. - 00:12–00:13 00:12–00:13 A man is shown shaking a bottle of AG1. - 00:13–00:16 00:13–00:16 Liquid is shown flowing over what appears to be a leaf. - 00:16–00:17 00:16–00:17 A man is shown holding a bottle of AG1. - 00:17–00:18 00:17–00:18 A hand is shown pouring a packet of AG1 into a bottle. - 00:18–00:24 00:18–00:24 A hand is shown pouring a packet of AG1 into a bottle, and the AG1 spring offer is shown.

# Ad summary This ad features a screenshot of a blog post from "the real food DIETITIANS" website. The headline states that a dietitian tried AG1 for 12 months and is sharing their take. The image shows a woman drinking from a bottle of AG1. # Brand positioning AG1 positions itself as a comprehensive nutritional solution suitable for health-conscious individuals, including experts in the field like dietitians. The brand aims to occupy a space in the consumer's mind as a reliable and effective way to supplement one's diet and improve overall wellness. By featuring a dietitian's experience, the brand implies that it is a trusted and credible product, aligning with values of expertise and scientific backing. The brand seems to ignore category norms of quick fixes or fad diets, instead focusing on long-term health and consistent use. The brand positioning is both functional, providing essential nutrients, and emotional, promoting a sense of well-being and trust. # Product AG1 is presented as a nutritional supplement drink. The product is shown in a clear glass bottle with the "AG1" logo prominently displayed. The liquid inside the bottle is green, suggesting it contains a blend of fruits and vegetables. The product is for anyone looking to improve their overall health and wellness, particularly those who value expert opinions and long-term health solutions. The ad addresses the purchase barrier of skepticism by featuring a dietitian's 12-month trial, implying that the product is worth trying due to its proven benefits and expert endorsement. # Visual style The ad has a clean and natural visual style, resembling a screenshot from a blog post. The production quality appears to be high, with good lighting and a focus on the product and the person using it. The image treatment is minimal, with natural colors and slight blurring in the background. The typography is integrated seamlessly, with a clear and legible font. The style mimics a platform-native look, blending in with typical blog content. # Hooks Headline: I'm A Dietitian Who Tried AG1 For 12 Months: Here's My Take [2025] # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is finding a reliable and effective way to supplement one's diet and improve overall wellness. The headline "I'm A Dietitian Who Tried AG1 For 12 Months: Here's My Take [2025]" suggests that the dietitian is sharing their experience to address this concern. # Value propositions - Expert endorsement from a dietitian who tried AG1 for 12 months - Comprehensive nutritional solution # Benefits - Improved overall health and wellness - Expert endorsement # Features - Nutritional supplement drink - Contains a blend of fruits and vegetables # Call to action None used. # Social proof - "I'm A Dietitian Who Tried AG1 For 12 Months: Here's My Take [2025]" - The Real Food Dietitians # Point of view - Brand: The headline and website branding establish the brand's perspective, aiming to build trust and credibility through expert endorsement. - Customer: The image of the woman drinking AG1 provides a customer's perspective, showing the product in use and creating a sense of relatability. # Storyline - The ad begins with a headline from "the real food DIETITIANS" website, announcing that a dietitian has tried AG1 for 12 months. This is intended to grab the viewer's attention by highlighting the expertise and credibility of the source. The brand is telling this part of the story to establish trust and authority. - The ad then shows an image of a woman drinking from a bottle of AG1. This visual is meant to demonstrate the product in use and create a sense of relatability. The customer is showing this part of the story, giving a real-life example of someone using and presumably benefiting from the product.

# Ad summary In a brightly lit kitchen setting, Hugh Jackman discusses the demands placed on his body due to his career as a singer, dancer, and actor. He emphasizes the importance of providing his body with the right nutrients and introduces AG1 as his go-to solution for fulfilling these needs. He prepares and consumes AG1, expressing satisfaction with its taste and benefits. # Brand positioning AG1 is positioned as a comprehensive nutritional solution that supports overall health and well-being, particularly for individuals with active lifestyles and demanding physical needs. The brand aligns with values of high performance, vitality, and self-care, promoting a lifestyle where individuals prioritize their health to meet the demands of their careers and personal pursuits. AG1 challenges the norm of fragmented supplement routines by offering an all-in-one solution. The brand positioning is both functional, providing essential nutrients, and emotional, fostering a sense of confidence and well-being through optimal health. # Product AG1 is a powdered supplement designed to provide a daily dose of essential nutrients, including multivitamins, minerals, probiotics, and greens. It is marketed towards individuals who demand a lot from their bodies and minds, such as athletes, performers, and busy professionals. The product comes in a green powder form and is mixed with water for consumption. The ad addresses the purchase barrier of needing multiple supplements by offering an all-in-one solution to support energy, focus, and overall health. AG1 is portrayed as a convenient and effective way to ensure the body receives the necessary nutrients for optimal performance. # Visual style The ad features a polished, commercial aesthetic with bright, natural lighting and clean backgrounds. The editing style combines quick cuts during active scenes with static shots during testimonial moments. The production quality is high-end, aiming for a sophisticated and trustworthy tone. The pacing is moderate, with cuts timed to the rhythm of the voiceover and music. # Hooks Spoken: 00:01–00:02 Hugh Jackman: I demand a lot of my body. Text overlay: 00:01-00:02 / Hugh Jackman / AG1 DRINKER SINCE 2021 Visual: 00:01–00:02 Hugh Jackman, a fair-skinned man in his 50s, wearing a light blue t-shirt, stands in a bright kitchen with white cabinets and a large window. He speaks directly to the camera, gesturing with his hands. Overlay text identifies him as "Hugh Jackman AG1 DRINKER SINCE 2021". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple supplements to support overall health by offering an all-in-one solution. # Value propositions - One daily scoop delivers multiple nutrients, simplifying your supplement routine. # Benefits - Supports a demanding lifestyle - Provides essential nutrients for body and mind - Helps maintain energy # Features - Multivitamin - Minerals - Probiotics - Greens # Call to action None used. # Social proof - "I demand a lot of my body" – Hugh Jackman (Customer) # Point of view - Expert 0% – There is no expert POV in this ad. - Brand 95% – The brand POV is communicated through Hugh Jackman explaining the benefits of the product. - Customer 5% – The customer POV is conveyed through Hugh Jackman drinking the product and stating that it tastes good. # Storyline - 00:00–00:01 The ad opens with a close-up of a clapperboard, followed by Hugh Jackman in a kitchen setting. - 00:01–00:05 Hugh Jackman introduces himself and states that he demands a lot from his body because he is a singer, dancer, and actor. - 00:05–00:11 He emphasizes the importance of putting the right things into his body to maintain his energy and overall health. - 00:07–00:11 Jackman prepares AG1 by adding a scoop of the powdered supplement to a glass of water. - 00:11–00:13 He then drinks the mixture and expresses his satisfaction with the taste. - 00:13–00:15 The ad concludes with the AG1 logo and tagline.

# Ad summary This ad promotes AG1 using a testimonial from Karl Stefanovic, a journalist and podcast host. The image features Stefanovic holding a glass bottle of AG1 while a microphone is placed to his right. The testimonial is quoted on the screen. # Brand positioning AG1 aims to occupy the space of a convenient and comprehensive daily nutritional supplement. It promotes a lifestyle of wellness and efficiency by providing a single scoop solution to meet daily nutritional needs. The brand pushes against the norm of taking multiple supplements by offering an all-in-one product. Its positioning is functional, focusing on the simplicity and efficiency of incorporating AG1 into a daily routine. # Product AG1 is presented as a comprehensive daily nutritional supplement designed for individuals looking for a convenient way to meet their nutritional needs. The product is a powdered supplement that can be mixed into a drink. The advertised USP is its ease of use; as the ad quotes, one scoop is all you need. The use occasion shown is as part of a morning routine. The product addresses the barrier of complex supplement routines by providing a single, simple solution. # Visual style The ad has a studio-shot production quality, featuring a well-known personality in a clean setting. The image treatment includes soft lighting and a slightly blurred background, focusing attention on the product and the endorser. The typography is clean and legible, enhancing scannability. The style contrasts with platform-native content by using a polished, professional aesthetic. # Hooks Headline: "AGI is part of my morning routine, one scoop, and I'm set." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex or time-consuming supplement routines. The testimonial implies that people often struggle to maintain a consistent and simple approach to their daily nutritional needs. Karl Stefanovic says "AG1 is part of my morning routine, one scoop, and I'm set." # Value propositions - AG1 being part of someone's morning routine highlights its ease of incorporation into daily life - The line "one scoop, and I'm set" is designed to communicate the ease and effectiveness of using AG1 for daily nutritional needs. # Benefits - I'm set # Features - part of my morning routine - one scoop # Call to action None used. # Social proof - "AGI is part of my morning routine, one scoop, and I'm set." – Karl Stefanovic, Journalist & Podcast Host # Point of view - Customer: The quote from Karl Stefanovic provides his personal endorsement and experience with the product, which represents the customer's point of view. # Storyline - The image shows Karl Stefanovic, a journalist and podcast host, holding a glass bottle filled with a green liquid and a microphone in the other hand. This is intended to show the viewer who is endorsing the product and convey his credibility as a public figure and podcaster. - The ad displays a quote from Stefanovic stating, "AG1 is part of my morning routine, one scoop, and I'm set." This quote aims to position AG1 as an easy and efficient addition to one's daily routine, as told from the customer's perspective. - Beneath the quote, the ad identifies Stefanovic as a "Journalist & Podcast Host." The brand includes this additional information to highlight his professional credibility and reinforce the testimonial's authenticity.

# Ad summary This ad promotes AG1, a nutritional supplement, by showcasing its various forms and flavors, including a drink, powder, and travel packs, each available for free with a purchase. It aims to entice new subscribers with this offer. # Brand positioning AG1 positions itself as a modern, science-backed solution for comprehensive daily nutrition. The brand is targeting health-conscious consumers who are looking for an easy way to support their wellness goals. AG1 is presented as a premium product through its minimalist design and focus on natural flavors, differentiating itself from overly processed or artificial supplements. The brand's direct appeal to solving common health concerns like bloating suggests a functional approach. # Product AG1 is a daily nutritional supplement, presented in various formats to suit different lifestyles. The core product is a powdered drink mix, designed to provide a comprehensive blend of vitamins, minerals, and probiotics for daily health support. It comes in Citrus Flavor and is also “FLAVORED WITH OTHER NATURAL FLAVORS”. The ad showcases a 30-day supply of AG1, along with other product options like a pre-mixed drink, travel packs, and a dropper. The USPs are convenience and comprehensive nutrition, as implied by the variety of product formats and the promise of addressing bloating. The ad encourages consumers to try AG1 by offering free trials and samples to overcome initial purchase hesitation. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation against a neutral background. The production quality appears to be studio-shot, with clear lighting and sharp focus on each product. There is a grid layout with each product individually displayed, making it easy to scan and digest the information. The typography is simple and legible, supporting the brand’s functional messaging. # Hooks Headline: Say Goodbye To The Bloat In 2026 # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the common discomfort of bloating, promising relief by 2026 through the use of AG1 products. The headline, “Say Goodbye To The Bloat In 2026” directly addresses this digestive issue. # Value propositions - Solving bloating in 2026 with AG1 # Benefits - Goodbye to Bloat # Features - Citrus Flavor - FLAVORED WITH OTHER NATURAL FLAVORS # Call to action None used. # Social proof - None used. # Point of view - Brand: The Citrus Flavor and product showcase highlight the product’s variety and availability. # Storyline - The ad starts by telling the audience they can “Say Goodbye To The Bloat In 2026”, immediately focusing on solving a common digestive issue. This grabs attention and hints at the product's benefit from the customer's perspective. - Next, it highlights “CITRUS FLAVOR” with the brand identifying the flavor profile of the product. - The ad showcases multiple AG1 products, from a drink to a 30 Day Supply and travel packs, presenting a comprehensive product lineup. This communicates the brand’s versatility and the different ways customers can incorporate AG1 into their lives, from the brand's perspective. - Finally, the ad lists individual prices for each of the products as "Free" with purchase, adding urgency and value for potential customers.

# Ad summary The image ad highlights the benefits of using AG1. It targets individuals seeking to enhance their focus and energy, immune system, digestion, and hair, skin, and nails. The ad features the product being prepared and emphasizes its role in a daily routine. # Brand positioning AG1 positions itself as a comprehensive solution for daily nutritional needs, emphasizing convenience and holistic health. The brand aligns with a lifestyle focused on wellness and consistent self-care. It seeks to simplify the complex world of supplements by offering an all-in-one product that covers essential health aspects. The brand's approach is functional, focusing on the tangible benefits of improved focus, energy, immune function, digestion, and overall health. # Product AG1 is presented as a daily nutritional supplement designed to support multiple aspects of health. It is marketed towards individuals looking for a simple way to enhance their focus and energy, immune system, digestion, and hair, skin, and nails. The ad highlights that the product is taken by mixing one scoop with water daily, emphasizing ease of use. AG1 addresses the barrier of needing multiple supplements by offering a single, comprehensive solution, making it an accessible choice for daily support. # Visual style The ad employs a clean and minimalist visual style, using soft, muted tones and clear typography to convey a sense of health and simplicity. The production quality appears highly polished, resembling a studio-shot image designed for in-feed placement. The design incorporates platform-native elements like emojis and a clear call-to-action button, aiming to increase scannability and stop power within the feed. # Hooks Headline: Looking for “the one” ? ❤️ We've got you. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals seeking a comprehensive health solution and who may be overwhelmed by the multitude of supplements available. The phrase “Looking for ‘the one’?” suggests this frustration. # Value propositions - Comprehensive Nutritional Support: Combines multiple benefits into a single, easy-to-use product. # Benefits - FOCUS & ENERGY - IMMUNE SYSTEM - DIGESTION - HAIR, SKIN & NAILS # Features - One scoop a day. - Daily support. # Call to action START YOUR DAILY ROUTINE → # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting itself as the solution to the viewer's health needs and directly calling them to action. # Storyline - The ad opens by posing the question, “Looking for ‘the one’?” and immediately follows with "We've got you.", suggesting that AG1 is the all-in-one solution for daily health needs. This is intended to immediately engage viewers by addressing a common search for a single comprehensive health product, conveyed from the brand's perspective. - The ad transitions to highlighting the simplicity of the product’s usage with “One scoop a day. Daily support.” This emphasizes the ease and convenience of incorporating AG1 into a daily routine, which is conveyed from the brand's perspective. - The ad then showcases key benefits of AG1 through visuals and icons accompanied by short descriptions: "FOCUS & ENERGY", "IMMUNE SYSTEM", "DIGESTION", and "HAIR, SKIN & NAILS". This provides a clear overview of the product’s functional benefits, presented from the brand's perspective. - The ad concludes with a clear call to action, "START YOUR DAILY ROUTINE →", encouraging viewers to integrate AG1 into their lives. This directly prompts viewers to take action and reinforces the idea of AG1 as part of a daily health regimen, presented from the brand's perspective.

# Ad summary Hugh Jackman endorses AG1, citing his demanding career as a singer, dancer, and actor, and his constant travel, to explain his need for daily nutrition. He adds a scoop of AG1 to water every morning and claims it sets him up for success. # Brand positioning AG1 is presented as a premium daily nutritional supplement suitable for high performers and those who lead demanding, on-the-go lifestyles. The brand's positioning is implicitly aspirational, aligning with celebrities and active individuals who prioritize their health and performance. It emphasizes convenience and ease of use, offering a simple solution to meet nutritional needs amid busy schedules. # Product AG1 is a nutritional supplement powder designed to provide daily nutrition in a convenient format. The product is mixed into water using one scoop per serving. The ad suggests it is used as a morning routine to provide essential nutrients and promote overall well-being. AG1 is for busy, active people who prioritize their health and want a simple solution to meet their nutritional needs, setting them up for success each day. The brand suggests a primary USP is the ease of use, integrating seamlessly into a fast-paced lifestyle. # Visual style The ad combines polished commercial footage with testimonial-style content. The opening features upbeat dancing and quick cuts, creating a sense of energy. The testimonial portions are shot with a clean, bright aesthetic. The editing rhythm is fast-paced initially, then slows down for the testimonial sections. This hybrid approach mixes lifestyle content with traditional endorsement. # Hooks Spoken: 00:01–00:07 Jackman: I demand a lot on my body. Text overlay: 00:01–00:03 I demand a lot on my body / 00:03–00:04 I'm a singer / 00:03–00:05 I'm a dancer / 00:05–00:07 I travel a lot Visual: 00:01–00:07 Hugh Jackman is dancing. He is wearing a dark blue t-shirt and black pants. He smiles as he dances. In the background there is a white wall, windows, a dining table, a plant, a lamp, and a painting. The text overlay states “I demand a lot of my body”, “I’m a singer”, “I’m a dancer”, “I travel a lot”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of maintaining optimal nutrition amidst a busy, demanding lifestyle, especially for those with high-performance careers and frequent travel. Jackman states, "I demand a lot of my body...I travel a lot," indicating the challenge of getting the necessary nutrients while juggling multiple commitments. # Value propositions - Easy to integrate into your morning routine (one scoop in some water) - Provides a foundation for feeling great and ready for the day - Provides the nutrition needed to be set up for success # Benefits - I feel great off the bat - I just feel ready for the day - Getting the nutrition I need - I'm set up for success # Features - One scoop - Powder form # Call to action None used. # Social proof - “I first was introduced to AG1…which I have used every day since then” – Hugh Jackman (Actor/Singer/Dancer) # Point of view - Customer 95% – The ad is mostly delivered from Hugh Jackman's perspective as a long-term user of the product. - Brand 5% – The brand's logo is shown on screen. # Storyline - 00:00–00:07 The ad opens with Hugh Jackman dancing and moving around in a well-lit room. The message is that Jackman is a very active person. - 00:01–00:07 Jackman then states that he demands a lot of his body, because he is a singer, dancer, actor, and travels a lot. This conveys the message that he needs to take care of himself in order to perform at a high level. - 00:07–00:13 Jackman, in a separate setting, speaks about how he was first introduced to AG1 five or six years ago, and has used it every day since then. This builds credibility through long-term use. - 00:13–00:17 The ad then shows Jackman adding a scoop of AG1 to water. This demonstrates how easy it is to use the product. - 00:17–00:23 Jackman drinks the mixture and says he feels great and ready for the day. This connects the product directly with a positive outcome. - 00:23–00:28 Jackman explains that getting the nutrition he needs sets him up for success. This reinforces the value proposition of the product.

# Ad summary This ad features Karl Stefanovic, a well-known Australian television presenter, promoting AG1. He explains that he wakes up at 3:00 a.m. every day and cannot afford to get sick, so he takes one scoop of AG1, which he describes as containing vitamins, minerals, and probiotics. # Brand positioning The brand AG1 is presented as a comprehensive health supplement designed for busy professionals who need to maintain peak performance. The ad positions AG1 as a simple, all-in-one solution for daily nutritional needs, containing vitamins, minerals, and probiotics. This positioning targets consumers who value efficiency and health, offering a way to stay healthy with minimal effort. By featuring Karl Stefanovic, the brand aligns itself with a high-profile, active lifestyle. The brand emphasizes functionality and convenience, contrasting with the complexity of traditional health routines. # Product AG1 is presented as an all-in-one health supplement in powder form, designed for daily use. It is portrayed as a convenient way to get essential vitamins, minerals, and probiotics. The product is suitable for individuals with busy lifestyles who need to maintain their health without spending a lot of time on it. The key selling points are its simplicity (one scoop), comprehensiveness (vitamins, minerals, probiotics), and speed (takes less than a minute to prepare). The ad addresses the purchase barrier of time commitment by highlighting how quickly and easily the supplement can be incorporated into a daily routine. # Visual style The ad has a casual, UGC-like feel, as if it were shot in a studio setting with available lighting. The editing includes static shots, smooth transitions, and zooms, creating a natural and straightforward presentation. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. # Hooks Spoken: Male 1: Every single day, I'm up at 3:00 AM, and I've got to get cracking. Text overlay: 00:00-00:01 EVERY SINGLE DAY / 00:01-00:03 I'M UP AT 3:00AM / 00:03-00:05 AND I'VE GOT TO GET CRACKING Visual: 00:00–00:02 The shot features a man walking towards the camera in what appears to be a studio setting. He is fair-skinned, middle-aged, and wearing a black t-shirt and gray jeans. He walks past lighting equipment and a desk with various items on it. The background includes a brick wall and partial view of a doorway. The camera is static and provides a medium shot of the man. / 00:02–00:05 The camera follows the man as he walks towards a chair in a studio setting. He is fair-skinned, middle-aged, and wearing a black t-shirt and gray jeans. The background includes a brick wall and a microphone stand. The camera is static and provides a medium shot of the man. # Funnel stage Consideration # Pain points Busy people need to maintain their health but often lack the time for complex routines. The ad highlights the need to stay healthy due to demanding schedules: "I'm up at 3:00 AM, and I've got to get cracking. Live TV and everything else in between...I cannot afford to get sick." # Value propositions - One scoop of AG1, and I'm into the fun - All the basics covered in under a minute # Benefits - All the basics covered - I don't have to even think about it # Features - Vitamins - Minerals - Probiotics # Call to action None used. # Point of view - Brand 100% – The ad is communicated from the brand's POV. # Storyline - 00:00–00:11 Karl walks into the shot holding a bottle and papers. He is talking about how early he gets up and how he cannot afford to get sick. - 00:11–00:14 Karl sits in the chair and shows the AG1 product. - 00:14–00:17 The ad shows a hand adding the powder to the water. - 00:17–00:20 The hand closes the bottle and shakes it. - 00:20–00:22 The brand logo appears on screen.

# Ad summary This image ad showcases the AG1 welcome kit, which includes a shaker, canister, scoop, 3 AG1 travel packs, and D3+K2 drops. The ad highlights an offer of a $72 free welcome kit for new subscribers only. # Brand positioning AG1 is presented as a brand focused on daily foundational nutrition. The brand appears to be targeting health-conscious individuals. The brand emphasizes the comprehensive nature of its product. The brand is positioned as a convenient and complete solution for daily nutritional needs, promoting a lifestyle of wellness and simplicity. # Product The product being advertised is the AG1 welcome kit. The kit includes a shaker for mixing the supplement, a canister containing the AG1 powder, a scoop for measuring the correct dosage, 3 AG1 travel packs for on-the-go convenience, and D3+K2 drops for additional nutritional support. The AG1 powder is described as 'Daily Foundational Nutrition'. The welcome kit is presented as a comprehensive package to start a daily nutrition routine. The ad addresses the barrier of starting a new supplement regimen by offering a complete kit with everything needed. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation. The background is a light, muted color. The products are well-lit and arranged in a visually appealing manner. The typography is clean and legible. The color palette is primarily green and white, reinforcing the brand's identity and health-focused positioning. The overall production quality appears to be high, suggesting a polished and professional brand image. # Hooks Headline: Get Your $72 Free Welcome Kit Now** # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of high initial costs and uncertainty when starting a new supplement routine. It does this by offering a free welcome kit, which allows new users to try the product without a significant financial commitment. # Value propositions - Get Your $72 Free Welcome Kit Now** - The free welcome kit contains all the products you need to get started. # Benefits - A $72 value for free # Features - Shaker - Canister - Scoop - 3 AG1 Travel Packs - D3+K2 Drops # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the AG1 brand and highlights its welcome kit, focusing on the offer and the products included. The brand's intention is to attract new customers with a valuable introductory package. # Storyline - The ad begins by highlighting the offer of a '$72 Free Welcome Kit Now', told from the brand's perspective. This is intended to grab the viewer's attention and create a sense of immediate value for new customers. - The ad includes icons for 'Shaker', 'Canister', 'Scoop', '3 AG1 Travel Packs', and 'D3+K2 Drops'. The brand is outlining the products included in the welcome kit. - The ad shows a collection of the products included in the welcome kit. This provides a visual representation of the offer and reinforces the value of the welcome kit from the brand's perspective. - The ad ends with the statement '**Offer Valid For New Subscribers Only**', from the brand, creating a sense of exclusivity.

# Ad summary Hugh Jackman is in his kitchen preparing an AG1 drink and talking about his neighbors. The concept is to highlight the celebrity's quirky personality and humorous knowledge of ants. # Brand positioning AG1 is presented as a convenient way to get a daily dose of essential nutrients and improve overall health. It promotes a lifestyle of prioritizing health and well-being, even for busy individuals who may not have time for extensive meal preparation. The brand positions itself as a functional and convenient solution for those seeking to optimize their health routine. By featuring celebrity Hugh Jackman, the brand aims to connect with a wide audience. The brand is presented in a playful and comical way. # Product AG1 is a dietary supplement powder that delivers a comprehensive blend of vitamins, minerals, probiotics, and superfoods in one daily serving. The ad shows the powdered supplement being mixed into water using the provided metal bottle, creating a green drink that is then consumed. The product is for anyone looking to support their overall health and wellness. By consuming AG1, Hugh Jackman implies that it is a product worth trying or buying to maintain health. # Visual style The ad has a polished and bright aesthetic, with a clean and modern kitchen setting. The shots are well-lit, and the camera work is stable. The editing rhythm is paced, with a mix of static and dynamic shots, including some quick cuts to match the comedic timing. The production quality is high, giving it a professional commercial feel. # Hooks Spoken: Just told my neighbors how uh what the. [Stuttering] Drinking? Excuse me. Visual: 00:02–00:03 Zoomed in view of Hugh Jackman as he grabs a spoon and puts AG1 powder into the water bottle. / 00:03–00:05 Hugh Jackman looks up with the spoon in his hand and addresses the camera. / 00:05–00:07 Hugh Jackman is preparing the drink as he is interrupted. # Funnel stage Top of funnel (Awareness) # Pain points The product is intended to fix the pain point of not getting enough essential nutrients and not prioritizing personal health. # Value propositions - Convenient and easy way to get a daily dose of essential nutrients - Helps to maintain health and wellness # Benefits - Supports overall health and wellness # Features - Dietary supplement powder - Mix into water - Drink # Call to action None used. # Social proof - “Just told my neighbors how uh what the.” – Hugh Jackman (Brand ambassador) - I am full of useful knowledge. - Hugh Jackman (Brand ambassador) # Point of view - Brand 100% – The entire ad is from the brand's perspective and told through their chosen creator. # Storyline - 00:00–00:02 The scene opens with a clapperboard indicating a film shoot is in progress. Hugh Jackman is standing in his kitchen next to a counter with AG1 products on it. - 00:02–00:08 Hugh Jackman starts preparing AG1, putting the powder in a water bottle. He is then interrupted by the camera crew. - 00:03–00:05 Hugh Jackman informs the viewer that he just told his neighbors about how he drinks AG1. - 00:08–00:11 Hugh Jackman then makes a comment about his neighbors being from New Jersey. - 00:11–00:16 He transitions to a joke. - 00:17–00:24 Hugh Jackman then dances around the kitchen and shakes the AG1 in the bottle. - 00:25–00:31 He sits down and states how he'll go night-clubbing as long as it's 3 in the afternoon. - 00:32–00:40 Hugh Jackman then calls his neighbor to tell him that ants can lie. - 00:40–00:44 Hugh Jackman starts to dance again. - 00:44–00:50 He states that he is full of useful knowledge before drinking the AG1.

# Ad summary This ad features the AG1 product as a welcome kit with individual product benefits and descriptions. # Brand positioning The brand AG1 positions itself as the ultimate solution for comprehensive, daily foundational nutrition. The brand projects a clean, modern, and trustworthy image. This is reinforced through the ad's minimalist design, straightforward language, and emphasis on essential health benefits. The brand's decision to offer a welcome kit suggests an approach to customer acquisition that is rooted in providing value upfront, encouraging customers to experience the product and integrate it into their daily lives, fostering long-term loyalty. # Product The ad showcases the AG1 welcome kit, which includes a variety of health supplements aimed at providing daily foundational nutrition. This includes a 30-day supply of AG1, along with other supplements such as a travel bottle, dropper bottle, and individual travel packs of AG1. The ad emphasizes that these items are being offered for free as part of the welcome kit, suggesting a high-value offering to encourage trial and adoption. The kit appears comprehensive, suggesting that AG1 aims to simplify the process of obtaining essential nutrients by offering a curated selection of products in one package. # Visual style The ad features a clean and minimalist visual style, utilizing an off-white background to ensure that the products stand out. The focus is on clear product presentation, with each item neatly arranged to convey simplicity and organization. The consistent use of the brand's color scheme (dark green and white) maintains a cohesive and professional look, reinforcing brand recognition. The image is well-lit and appears to be professionally photographed, emphasizing the quality and value of the products. # Hooks Headline: Get Your $72 Free Welcome Kit Now** # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the cost of trying new nutritional supplements. The ad highlights the free welcome kit as a solution to this barrier, making it easier and more affordable for new customers to try AG1 products. # Value propositions - Comprehensive nutrition: The welcome kit includes a range of AG1 products, providing a comprehensive approach to daily nutrition. - Cost savings: The offer of a $72 free welcome kit provides significant savings for new subscribers. - Exclusive access: The offer is exclusive to new subscribers, creating a sense of value and exclusivity. # Benefits - Free welcome kit - Substantial savings with $72 value - Access to AG1 supplements # Features - 30 Day Supply of AG1 - $14-Free - $29 Free - $15-Free - Offer Valid For New Subscribers Only # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is presented from the brand's perspective, with the brand promoting a free welcome kit. # Storyline - The ad begins by announcing the offer of a '$72 Free Welcome Kit,' which immediately captures the viewer's attention and communicates the primary value proposition. This initial statement is from the brand's perspective and aims to attract potential customers by highlighting the significant savings and benefits of trying the product. - The ad showcases the range of products included in the welcome kit. The brand is highlighting the comprehensive nature of the offer and assuring viewers that the welcome kit provides a range of essential supplements. - The ad concludes with a disclaimer that the offer is 'Valid For New Subscribers Only,' creating a sense of exclusivity and encouraging immediate action. The brand is conveying a sense of urgency and scarcity to prompt viewers to take advantage of the offer before it expires.

# Ad summary This ad promotes AG1 nutritional powder as a convenient addition to one's daily routine. It highlights the ease of mixing the powder with water, shaking, and pouring it over ice for a refreshing drink. # Brand positioning AG1 aims to occupy the space of a premium and convenient nutritional supplement brand that caters to health-conscious individuals. The brand is presented as modern, sleek, and efficient, emphasizing ease of use and integration into daily routines. AG1 promotes a lifestyle of proactive health management and future-focused wellness, positioning itself as a forward-thinking brand that defies norms that involve multiple vitamins and pills. The brand aesthetic is clean and minimalist, reinforcing the functional benefits of simplicity and ease of use. # Product AG1 is a nutritional powder designed to be a comprehensive daily supplement. It is marketed as an all-in-one solution that replaces multiple vitamins and pills. The powder is easily mixed with water, shaken, and consumed. The ad highlights the convenience and simplicity of incorporating AG1 into a daily routine, suggesting it is suitable for anyone looking to streamline their supplement intake. The product's unique selling point is its ability to consolidate multiple health benefits into a single, easy-to-use powder, eliminating the need for numerous individual supplements. # Visual style The ad has a clean and modern aesthetic with bright lighting and a focus on product visibility. The editing is smooth with static shots, emphasizing the simplicity and ease of use. The overall production quality is polished, giving it a commercial feel. The pacing is consistent and moderate, allowing viewers to clearly see each step of the process. # Hooks Text overlay: 00:00–00:12: Your 2026 routine is HERE Visual: 00:00–00:01: Overhead shot of a clear glass filled with ice. A hand pours a green liquid from a clear bottle into the glass. A black bag with "AG1" in large white letters is visible in the background. The surface is a light-colored marble. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the frustration of managing multiple individual vitamins and supplements, positioning AG1 as a solution to streamline and simplify the process. The tagline "Your 2026 routine is HERE" implies people have complex supplement routines. # Value propositions - All-in-one: Consolidates multiple health benefits into a single, easy-to-use powder. - Convenience: Easy to mix and drink as part of a daily routine. # Benefits - Convenient daily supplement - Replaces multiple vitamins and pills - Simplifies supplement intake # Features - Nutritional powder - Easy to mix with water - All-in-one solution # Call to action Try AG1 Today # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating how to use the product, creating a relatable and authentic feel. # Storyline - 00:00–00:01 00:00–00:01: The video begins by showing AG1 being poured over ice in a glass. - 00:01–00:03 00:01–00:03: Next, a hand scoops a spoonful of AG1 powder into a clear bottle filled with water. - 00:03–00:06 00:03–00:06: The bottle is sealed and shaken vigorously to mix the powder with the water. - 00:06–00:12 00:06–00:12: The mixed AG1 drink is then poured over ice in a glass, showcasing the final product ready for consumption.

# Ad summary This ad features Hugh Jackman showing how he uses the AG1 multivitamin powder every day to start his day feeling his best. The ad has a comedic element, where his neighbors are inconvenienced by his loud shaking of the AG1 bottle and dancing. # Brand positioning AG1 is presented as a high-quality multivitamin drink that helps people feel their best every day. The brand is endorsed by celebrity Hugh Jackman, who is shown incorporating the product into his daily routine. AG1 positions itself as a simple way to get essential vitamins, minerals, and greens in one drink. The brand aligns with a health-conscious lifestyle, focusing on feeling good and being ready to go. It seems to push against the norm of complex vitamin routines by offering an all-in-one solution, with the brand positioning leaning toward functional benefits. # Product AG1 is a multivitamin, mineral, and greens powder designed to be mixed with water for daily consumption. The product is for anyone looking to easily incorporate essential nutrients into their daily routine and start their day feeling their best. The ad highlights that the product contains vitamins, minerals, and greens. It is implied that the product is easy to use and can be quickly integrated into a morning routine. One USP of AG1 is that it is a quick and easy way to get a daily dose of vitamins, minerals, and greens. The ad shows the product being used in the morning. AG1 addresses the purchase barrier of complex vitamin routines by offering a simple, all-in-one drink. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting and clean visuals. The editing style includes quick cuts to create a sense of energy and humor, contrasting Jackman's energetic actions with his neighbors' reactions. The production quality is high, with clear shots and well-lit scenes. The pacing is quick, with cuts timed to the music, enhancing the comedic effect. # Hooks Spoken: 00:00–00:04: With all the vitamins in this stuff, I start every day feeling my best, ready to go. Text overlay: 00:00–00:04: WITH ALL THE VITAMINS IN THIS STUFF / 00:02–00:04: I START EVERY DAY FEELING MY BEST, / 00:03–00:04: READY TO GO. Visual: 00:00–00:01: A close-up shot shows a hand pouring a scoop of green powder from a green AG1-branded spoon into a clear glass bottle filled with water. The bottle has measurement markings on the side and the AG1 logo printed on it. The background is a blurred-out neutral kitchen setting with a wooden countertop. / 00:01–00:04: Hugh Jackman, a middle-aged white man with short dark hair, wearing a blue t-shirt, looks directly at the camera and speaks. He stands in a bright, modern kitchen. A container of AG1 is visible on the counter behind him. # Funnel stage Top of funnel (Awareness) # Pain points The most implied central frustration or problem the product is solving is the difficulty of maintaining a comprehensive daily vitamin and nutrient intake. The ad implies that it offers a simple and efficient alternative to managing multiple supplements or struggling to incorporate enough greens into one's diet. # Value propositions - The product contains a mix of "vitamins, minerals, and greens." The format is a powder that dissolves in water, making it a quick and easy way to consume the nutrients. # Benefits - Start every day feeling my best - Ready to go # Features - Vitamins - Minerals - Greens # Call to action None used. # Social proof - "With all the vitamins in this stuff, I start every day feeling my best, ready to go." – Hugh Jackman (Customer) # Point of view - Customer 80% – The ad is mostly told from Hugh Jackman's perspective as a user of AG1. - Brand 20% – AG1 is presented through visual product displays and text overlays. # Storyline - 00:00–00:01 00:00–00:01: A close-up shot shows a hand pouring a scoop of AG1 powder into a clear bottle of water. This opening is designed to visually introduce the product and its preparation. - 00:01–00:04 00:01–00:04: Hugh Jackman appears, stating that he starts every day feeling his best by using AG1, which conveys the benefit of the product in his own words. The perspective shifts to Jackman's, establishing him as a credible user. - 00:04–00:06 00:04–00:06: The scene cuts to Jackman's neighbors, who are disturbed by his actions, and this sets up a comedic narrative that implies regular disruptions caused by his enthusiasm for AG1. - 00:06–00:11 00:06–00:11: Quick cuts show Jackman shaking the AG1 bottle and dancing enthusiastically, while the neighbors respond with irritation. This contrast is intended to be humorous and shows the neighbor's perspective on his routine. - 00:11–00:12 00:11–00:12: The female neighbor comments that he does this for hours, emphasizing the ongoing nature of the disruption and adding to the comedic effect. - 00:12–00:15 00:12–00:15: Jackman concludes by saying it's "a little thing we do, they love it," adding a final layer of irony and humor. The perspective returns to Jackman, showing his obliviousness to the neighbors' annoyance.

# Ad summary This ad features Hugh Jackman endorsing AG1. He talks about the benefits of using AG1 to maintain a healthy lifestyle. # Brand positioning AG1 is positioned as a simple and trusted way to get the nutrition one needs. Endorsed by Hugh Jackman as part of his lifestyle, the brand aims to occupy the space of a convenient daily nutritional supplement for high performers. # Product AG1 is a nutritional supplement powder that delivers a daily dose of multivitamins, minerals, probiotics, and greens with a single scoop. The product is presented as a simple and trusted way of getting the nutrition needed to support a healthy lifestyle, suitable for individuals aiming to maintain peak performance and overall well-being. # Visual style The ad has a polished, commercial aesthetic with natural lighting and a bright, clean look. The editing style includes quick cuts and smooth transitions to maintain a consistent pace, with a BPM of approximately 60. # Hooks Spoken: Hugh Jackman: I want to make the most of every day. Text overlay: I WANT TO MAKE THE MOST OF EVERY DAY. Visual: 00:01–00:02: Hugh Jackman is in a bright, modern kitchen, near a counter with an AG1 container and a water bottle. He is wearing a light blue t-shirt and moves slightly as he talks. The camera is at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing comprehensive nutrition in a convenient format. "And it gives me such peace of mind to know that I have this really simple and yet trusted way of getting the nutrition I need." # Value propositions - A simple way to gain multivitamins, minerals, probiotics, and greens in one scoop. # Benefits - Simple and trusted way of getting the nutrition I need # Features - One daily scoop - Multivitamin - Minerals - Probiotics - Greens # Call to action None used. # Social proof - "I want to make the most of every day...And it gives me such peace of mind to know that I have this really simple and yet trusted way of getting the nutrition I need." – Hugh Jackman (Customer) # Point of view - Customer 100% – The ad is delivered through the perspective of a customer, Hugh Jackman, sharing his personal experience and endorsing the product. # Storyline - 00:00–00:00 The ad begins with a film clapperboard to signal a brand production. - 00:01–00:02 00:01–00:02: Hugh Jackman states his desire to make the most of every day. - 00:02–00:05 00:02–00:05: Hugh Jackman describes the various activities he wants to do like shows on Broadway and traveling. The message is that he leads an active lifestyle. - 00:05–00:08 00:05–00:08: Hugh Jackman expresses the peace of mind he gets from using a simple, trusted product, AG1, to get the nutrition he needs. - 00:08–00:11 00:08–00:11: Visuals demonstrate adding a scoop of AG1 to a glass of water, reinforcing its simplicity. - 00:11–00:14 00:11–00:14: Hugh Jackman drinks the AG1 mixture, expressing satisfaction with the product.

# Ad summary This ad is promoting AG1, a daily nutrition supplement, as a way to maintain consistency in a busy life. The ad showcases the product and its components, while also highlighting a limited-time offer of a free welcome kit for new subscribers. # Brand positioning AG1 is positioned as a daily nutritional supplement to help busy individuals stay consistent with their health routines. The brand promotes a lifestyle of wellness and self-care by offering a simple solution to foundational nutrition. The brand aesthetic is clean and minimalistic, represented by the product's green packaging and straightforward presentation. AG1 is focused on functionality, providing a convenient way to ensure daily nutritional needs are met, aligning with a modern, health-conscious consumer. # Product AG1 is a daily foundational nutrition supplement designed to provide comprehensive nutritional support. It is available in powder form, packaged in a resealable bag or a cylindrical container, as well as in individual stick packs for on-the-go convenience. The supplement is prepared by mixing a scoop of powder with water in the provided shaker bottle. AG1 aims to simplify daily nutrition by offering a single solution for various health needs, emphasizing the ease and convenience of incorporating it into a daily routine. The product is marketed to individuals seeking to maintain their nutritional consistency amidst a busy lifestyle, addressing the barrier of time and complexity often associated with comprehensive nutrition. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on showcasing the product in a visually appealing manner. The editing is straightforward with static shots and minimal transitions, contributing to a polished UGC feel. The pacing is moderate, allowing viewers to take in the visual elements and messaging at a comfortable rhythm. Product actions and reveals are synced with the background music. # Hooks Spoken: When life gets busy, AG1 keeps me consistent. Text overlay: When life get busy, / AG1 keeps me consistent💪 Visual: 00:00–00:02: Top-down shot on a wooden table. In the foreground, a white board is arranged with various items: a stack of colorful notebooks, a container of AG1, black headphones, black hair clips, hair scrunchies, keys, sunglasses, a green wallet, a dropper bottle of AG1, individual packets of AG1, and a clear water bottle with the AG1 logo. The hand of a light-skinned person with nail polish places the clear water bottle down. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of maintaining a consistent nutrition routine when life gets busy, highlighting the difficulty of prioritizing health amidst daily chaos. # Value propositions - AG1 keeps me consistent💪 # Benefits - Keeps me consistent. # Features - Daily foundational nutrition - Next Gen # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and promotion. # Storyline - 00:00–00:02 The video begins with a top-down shot of various items arranged on a white surface, including AG1 products. The narrator introduces the core message about staying consistent with AG1 despite a busy life. - 00:02–00:08 The focus shifts to showcasing the variety of AG1 products available in the welcome kit, which will be the free offer for new subscribers. The camera highlights the individual packaging of AG1 and the canister. The presenter shows a green scoop. - 00:08–00:12 The camera pans out to reveal a whiteboard displaying the message “Free Welcome Kit,” further emphasizing the promotional offer and incentivizing viewers to subscribe. This reinforces the value proposition for new customers.

# Ad summary This ad features an image of an advertisement for AG1 placed on a billboard in a public park. The ad features a customer testimonial to build trust in the product. # Brand positioning AG1 positions itself as a premium nutritional supplement, designed for daily use and focused on improving digestive health and energy levels. The brand places its product in the health and wellness space, and clearly emphasizes benefits related to gut health and increased energy. AG1 attempts to stand out by highlighting the positive benefits on digestion, using the customer's experience with pooping as a focus. # Product AG1 is presented as a health supplement that aims to relieve bloating and increase energy. The product is delivered in powder form, contained in a dark green pouch with the brand's logo, 'AG1', prominently displayed. The ad features a customer testimonial which highlights AG1's positive effects on digestion, describing improved bowel movements. The ad directly addresses the common digestive issue of bloating, promising relief and a boost in energy. # Visual style The ad has a natural, health-focused aesthetic. The presence of outdoor foliage and park elements creates a fresh, clean visual tone. # Hooks Headline: Bye bye, bloating! Hello, energy! # Funnel stage Middle of funnel (Consideration) # Pain points Bloating: The headline begins by saying "Bye bye, bloating!", identifying bloating as a frustrating health problem. # Value propositions - Provides ingredients like calcium and vitamin C which provide digestive enzymes and boost energy. # Benefits - Relief from bloating - Increased energy # Features - Calcium contributes to the normal function of digestive enzymes - Vitamin C, B12, among others, contribute to a normal energy-yielding metabolism # Call to action TRY NOW AND FEEL THE DIFFERENCE → # Social proof - "Pooping the best poops I've ever pooped. 💩" – Dan T. # Point of view - Brand: Top caption and green button, because it is claiming product benefits and encouraging a purchase. - Customer: The testimonial, as it is a direct quote from a customer. # Storyline - The ad opens with a headline that sets up the core value proposition: 'Bye bye, bloating! Hello, energy!' This immediately tells the customer what problem the product solves and the benefit it provides. The brand is highlighting the product benefits, which can influence the audience to see the value of AG1 from the start. - Next, the ad shows a customer quote: 'Pooping the best poops I've ever pooped'. The customer is emphasizing their personal positive experience with the product and specifically calling out positive digestive benefits, and is included to create trust by showing real customer success. - Finally, the ad shows a button that reads 'TRY NOW AND FEEL THE DIFFERENCE', encouraging immediate purchase. The brand is creating a sense of urgency and directing the audience towards conversion.

# Ad summary This ad is set up as a screenshot of a text message conversation, with a follow-up search displaying AG1's free welcome kit. # Brand positioning AG1 is presented as a solution for maintaining energy levels, aligning with a health-conscious and proactive lifestyle. The brand is positioning itself as a simple solution, with a focus on B-vitamins and adaptogens, suggesting a natural and effective approach to wellness. AG1 is promoting accessibility and convenience, as it is offered in multiple product sizes and formats. # Product AG1 is presented as a daily foundational nutrition product. The image features multiple AG1 products, including a powder (available as a single serving in a green scoop and as a 30-day supply in a green bag), a liquid contained in a glass bottle, and a canister. The highlighted components—B-vitamins and adaptogens—underscore the product's comprehensive nutritional profile. The variety of formats and sizes aims to accommodate different user preferences and needs, whether they prefer individual servings or a longer-term supply. The ad addresses potential purchase barriers by promoting a free welcome kit, which may include a free green scoop, free travel packs, and a free bottle, aiming to encourage trial and adoption. # Visual style The ad employs a platform-native aesthetic, mimicking a smartphone messaging interface to enhance authenticity and relatability. The pastel background is a gradient of blues, pinks, and whites. The ad uses a collage-like approach, blending a simulated phone interface with direct product shots to create a cohesive visual narrative. The typography is clean and legible, ensuring that key information is easily scannable. This design strategy aims to integrate seamlessly into the user's feed, using familiar UI elements to grab attention and promote engagement. # Hooks Headline: How do you keep your energy up? # Funnel stage Middle of funnel (Consideration) # Pain points The ad taps into the common desire to maintain energy levels throughout the day. # Value propositions - The variety of formats and sizes aims to accommodate different user preferences and needs, whether they prefer individual servings or a longer-term supply - Free Welcome Kit # Benefits - Maintain your energy # Features - B-vitamins and adaptogens # Call to action None used. # Social proof - None used. # Point of view - Customer: Expressing interest about maintaining energy. - Brand: Recommending its product as a solution and promoting a free welcome kit. # Storyline - The ad opens with a text message asking, “How do you keep your energy up?” The message aims to capture the viewer's attention by addressing a common concern about maintaining energy levels throughout the day from the customer's POV. - The brand, framed as a contact in the messaging app, responds, “hmm…B-vitamins and adaptogens” and conducts a search for "AG1 Free Welcome Kit**". This implies that the brand offers a solution to the customer's energy concerns through a welcome kit that includes essential nutrients and adaptogens from the brand's POV. - The search results are then displayed, showing the different formats and sizes that the AG1 welcome kit comes in, with prices crossed out and replaced with the word “Free.” This communicates the value of the offer and incentivizes the customer to explore the product from the brand's POV.

# Ad summary The image ad shows a man looking out at a mountain range with a floating bottle of AG. The ad highlights the product's ability to provide comprehensive daily nutritional support. # Brand positioning Athletic Greens presents itself as a provider of comprehensive daily nutritional support that is built from the ground up. The brand promotes a lifestyle of outdoor activity and physical fitness, suggesting that its product is designed for people who are serious about their health and performance. # Product The product is Athletic Greens, referred to as AG, which is a daily nutritional supplement that provides comprehensive support. It comes in powdered form inside a clear bottle with a silver cap. The liquid inside the bottle is green. The product is implied to be for people who want to maintain their physical performance and overall health, providing them with vitamins, minerals, and nutrients to reduce tiredness and fatigue and support mental performance. # Visual style The visual style of the ad is outdoorsy and clean. The photo is a stock-style image with the product digitally added. The color palette is muted with the exception of the bright green CTA button, which draws the viewer's eye. The ad utilizes a lifestyle product photo, combining product and nature. It looks like a traditional ad, but not overproduced. # Hooks Headline: Performance is built from the base up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common struggle of tiredness and fatigue, presenting it as a barrier to optimal performance. # Value propositions - Comprehensive daily nutritional support - CONTROL YOUR FOUNDATION → # Benefits - Reduction of tiredness and fatigue - Normal mental performance # Features - Vitamins C, B12 and magnesium - Vitamin B5 # Call to action CONTROL YOUR FOUNDATION → # Social proof - None used. # Point of view - Brand: From the top of the ad down to the CTA button, the brand is educating and inviting customers to purchase the product. # Storyline - The ad starts with the message that performance is built from the base up. This positions the brand as the provider of a foundation of health and fitness, encouraging consumers to believe in their own potential. - Then, the product is framed as comprehensive daily nutritional support. This communicates that the brand aims to deliver complete nutritional support in one product, which encourages customers to see the brand as a convenient and effective solution for their health needs. - Lastly, the ad includes a button to control your foundation. This tells customers that by using the product, they can take charge of their personal well-being.

# Ad summary Ad image presents the AG1 product as a daily energy support, featuring a man running outdoors to symbolize an active lifestyle. The ad highlights its clinically tested formula and presents it as part of a daily routine, positioning it for health-conscious individuals seeking an energy boost. # Brand positioning The brand is presented as a provider of daily energy support through its AG1 formula. It caters to individuals seeking an active lifestyle by emphasizing that the product is clinically tested. The brand positions itself as a wellness ally that supports everyday energy needs. # Product The product advertised is AG1, a clinically tested formula designed to provide daily energy support. The bottles of AG1 are arranged with letters indicating each day of the week, suggesting daily use. The ad copy references, 'The 4x clinically tested formula that helps to support your daily energy', and mentions that Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue. The product is presented as a convenient way to support an active lifestyle. # Visual style The ad features a lifestyle image with a focus on health and wellness. The production quality appears professional, with clear focus on the man and the product. The image treatment includes a blurred background to emphasize movement. The typography is clean and legible, overlaid on the background. # Hooks Headline: Daily support for your energy. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking daily energy, implied by the reference to Vitamins C, B12 and others contributing to the reduction of tiredness and fatigue. # Value propositions - 4x clinically tested formula that helps to support your daily energy - Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue # Benefits - helps to support your daily energy - contribute to normal energy metabolism - reduction of tiredness and fatigue # Features - 4x clinically tested formula - Vitamins C, B12 and others # Call to action None used. # Point of view - Customer: The image of the man running and active lifestyle shown represents a customer point of view. # Storyline - The image opens with a man running outdoors, representing an active lifestyle and high energy needs. This establishes the context of the user who will benefit from the product from a customer's perspective. - The text overlay states, 'Daily support for your energy,' introducing the product's core benefit as framed by the brand. This message creates an immediate connection between the active lifestyle and the product's promise of energy support. - The copy continues with, 'The 4x clinically tested formula that helps to support your daily energy,' providing assurance and building trust in the product's efficacy. The brand uses the copy to reinforce the science-backed nature of the product, strengthening its value proposition from the company's perspective. - Seven bottles of AG1 are lined up with the letters 'S, M, T, W, T, F, S' underneath, indicating a bottle for each day of the week. The brand highlights the practicality of incorporating the product into a daily routine.

# Ad summary This image ad for AG1 shows a scoop full of the product positioned over a calendar to suggest daily use for consistent energy levels. # Brand positioning AG1 is positioned as a simple daily supplement for energy and overall health. The brand focuses on providing essential vitamins and nutrients in one convenient scoop. It promotes a lifestyle of wellness and consistent self-care, emphasizing the ease and effectiveness of incorporating their product into daily routines. The brand ignores the complexity and time-consuming nature of traditional supplement regimens, offering a streamlined, functional solution for those seeking to boost their energy levels and maintain their health with minimal effort. # Product AG1 is a daily health supplement that comes in powder form. The product is consumed by mixing one scoop with water or another beverage, designed for individuals looking to support their energy levels, metabolism, and overall health with a single, convenient daily dose. Key features include its ability to provide essential vitamins and nutrients that contribute to normal energy metabolism and reduce tiredness and fatigue. The product aims to address the purchase barrier of complex and time-consuming supplement routines by offering a simplified, all-in-one solution that can be easily integrated into any daily routine. # Visual style The ad has a clean, minimalist aesthetic with a focus on functionality. The production quality is high, with a studio-shot feel. The image treatment uses soft lighting and natural color grading, creating a calming and trustworthy tone. The layout is simple and grid-based, enhancing scannability. The typography is integrated in a clean and legible manner, contributing to the overall polished and professional look. The ad contrasts slightly from typical chaotic social media content, aiming to stand out through its simplicity and clarity. # Hooks Headline: Support your energy levels with just 1 scoop per day # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may experience tiredness and fatigue, suggesting a need for an energy boost. # Value propositions - Support your energy levels with just 1 scoop per day - Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue. # Benefits - Support your energy levels - Contribute to normal energy metabolism - Reduction of tiredness and fatigue # Features - Vitamins C, B12 and others # Call to action None used. # Social proof - None used. # Point of view - Brand: From start to finish, the ad is focused on promoting the brand's supplement as a simple solution for everyday energy and nutrition. # Storyline - The ad opens with a statement about supporting energy levels with one scoop of the product per day. The brand is telling the viewer that their product is a simple solution to improve energy levels. - Next, the ad displays a scoop of the product positioned over a calendar, emphasizing the importance of daily use. The brand is visually communicating how the product can be incorporated into the consumer's everyday routine. - The ad includes the statement that the product contains Vitamins C, B12 and others contribute to normal energy metabolism and to the reduction of tiredness and fatigue. The brand is telling the viewer about the nutritional benefits of their product.