How cocokind Advertises on Meta

# Ad summary A short video shows a woman holding a Cocokind face mist and asking what's so special about it. The video then shows before-and-after shots of people with acne and redness, touting the mist's ability to calm stressed skin and reduce redness. # Brand positioning Cocokind is presented as a skincare brand that focuses on providing solutions for common skin concerns like acne, redness, and stressed skin. The brand is positioned as a provider of gentle and effective skincare, as highlighted by the tagline "calms stressed, reactive skin". The focus on before-and-after results suggests a commitment to demonstrable improvements, appealing to customers seeking visible changes in their skin. The brand aligns with a functional and empathetic approach, addressing specific skin problems with a simple product: face mist. # Product The product featured is Cocokind's face mist. It is presented as a calming solution for stressed, reactive skin. The ad highlights its benefits, especially for those with breakout-prone and sensitive skin, as well as those with redness. The mist is designed to reduce the look of redness and calm irritated skin. The ad suggests that the mist is easy to use and effective, as demonstrated through before-and-after visuals showing improvements in skin condition after using the product. # Visual style The ad has a UGC feel, with simple and direct visuals. The editing consists of quick cuts between the woman and the before-and-after shots. The production quality is basic, aligning with a casual and authentic tone. The ad uses before and after split screens. # Hooks Spoken: 00:00–00:03 It's just a face mist... what's so special about it? Text overlay: 00:00–00:03 cocokind Visual: 00:00–00:03: A woman with long dark hair and light skin holds a light blue spray bottle of Cocokind face mist. She wears a light blue hooded sweatshirt. The background shows a living room with a couch and a small wall hanging of a dog. She looks directly at the camera with a slight smirk as she holds up the bottle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is skin issues such as acne, breakouts, redness, and stressed/reactive skin. The ad visually demonstrates these skin issues through before shots, showcasing the frustration of dealing with visible skin problems. # Value propositions - Face mist: easy to use, effective on the go - Perfect for breakout-prone & sensitive skin # Benefits - Reduces the look of redness - Calms stressed, reactive skin # Features - Perfect for breakout-prone & sensitive skin - Calms stressed, reactive skin - Reduces the look of redness # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from a UGC standpoint, with a woman asking a question about the product and showing before-and-after results. # Storyline - 00:00–00:03 The video opens with a woman holding the Cocokind face mist and asking what's special about it. - 00:03–00:08 The perspective shifts to visuals of skin before and after using the product, showing reduced breakouts and redness.

# Ad summary A woman holds a container of Cocokind Resurrection Polypeptide Cream and explains that it is her Desert Island product and that she uses it on days when she doesn't have time for a full skincare routine, applying it to her face. # Brand positioning Cocokind aims to occupy a space in the consumer's mind as a brand with simple and essential skincare. The brand promotes minimal effort and high-quality products for everyday use. The brand ignores the trend of complicated, multi-step skincare routines and offers multi-use products. The brand positioning is functional, highlighting the simplicity and effectiveness of its products. # Product The Cocokind Resurrection Polypeptide Cream is a multi-use skincare product designed for the face. It works by providing a pampered feeling, firming benefits from the polypeptide, and sealing in moisture. The cream is for people who want an easy skincare routine or who are feeling very tired. The cream can be used on its own instead of a full routine on days when one is short on time. # Visual style The ad has a natural and informal aesthetic with a UGC feel, resembling content made for platforms like TikTok or Instagram Reels. It is shot in natural light with static shots. The pacing is moderate and consistent with the woman's speaking pace. # Hooks Spoken: 00:00–00:10 People always ask me all the time what my favorite product is and it truly is impossible for me to choose if you were to ask me what my Desert Island product is absolutely Text overlay: 00:00–00:10 people always ask me all the time what my favorite product is and it truly is impossible for me to choose if you were to ask me what my Desert Island product is absolutely / 00:07–00:10 absolutely / 00:07–00:10 it is going to be our Resurrection Polypeptide Cream Visual: 00:00–00:10 A woman with long brown hair and a light pink Cocokind sweatshirt stands in front of a pale-yellow wall with a plant on the right side of the frame. She is holding a container of Cocokind Resurrection Polypeptide Cream in her left hand. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Not having time for a full skincare routine. # Value propositions - A one-step product that has firming and moisturizing benefits to be used on days when you don't have time for a full routine # Benefits - Pampered feeling - Firming benefit - Seal in moisture for the whole night # Features - Polypeptide # Call to action None used. # Social proof - "I am using the Resurrection Polypeptide Cream and I do feel like it is fully enough for my skin to feel that like pampered feeling" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman who uses the product. # Storyline - 00:00–00:09 The woman introduces the Cocokind Resurrection Polypeptide Cream as her Desert Island product. - 00:11–00:13 She notes that she just uses water to cleanse her face on most days since she doesn't wear a lot of makeup. - 00:13–00:17 She says that she could skip all of her serums and eye products and just use the featured cream. - 00:17–00:24 She applies the cream to her face to demonstrate. - 00:22–00:25 She states that she'll put it on before she goes to sleep when she's feeling tired. - 00:26–00:37 She restates that she does a full routine most days but that she will use the Resurrection Polypeptide Cream on the days that she doesn't have time for that, re-demonstrating. - 00:37–00:41 She shares that the cream provides the firming benefit from the polypeptide and is able to seal in moisture for the whole night. - 00:41–00:46 She restates that the polypeptide cream is her Desert Island product.

# Ad summary This ad image shows two Cocokind products, the Electrolyte Water Cream and the Resurrection Polypeptide Cream, sitting on a windowsill with a disco ball in the background. The text overlay addresses why the two products are priced differently, even though they're the same size. The image style is organic and looks to be user-generated. # Brand positioning Cocokind is presented as a brand that values transparency and direct communication with its customers, as they address pricing differences. The brand aligns with a functional approach by directly addressing customer questions and concerns rather than relying on emotional appeals. Cocokind differentiates itself by providing clear, honest explanations about its product pricing, showing a commitment to consumer understanding and trust, rather than using marketing or aspirational lifestyle imagery. # Product The ad features two Cocokind products: Electrolyte Water Cream and Resurrection Polypeptide Cream. The Electrolyte Water Cream is described (on-package) as a lightweight gel hydrator. The Resurrection Polypeptide Cream is a rich moisturizer for deeply restored and supported skin. The ad addresses why, despite being the same size, the Electrolyte Water Cream is priced at $20 while the Resurrection Polypeptide Cream costs $27. The ad seeks to break down a potential purchase barrier by proactively explaining the difference in price and therefore the inherent value within each product. # Visual style The ad has a user-generated content (UGC) style with natural lighting. The image appears unfiltered, giving it an authentic, unpolished look. The products are positioned in a casual, lifestyle setting to feel less staged. # Hooks Headline: Let's talk about why our Electrolyte Water Cream is $20 and our Resurrection Polypeptide Cream is $27 even though they're the same size # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses potential customer confusion or objection to the price difference between two products of the same size, which the customer may find frustrating if they don't understand the specific benefit driving the price point: “Let's talk about why our Electrolyte Water Cream is $20 and our Resurrection Polypeptide Cream is $27 even though they're the same size”. # Value propositions - The ad provides price context for two products of the same size. The ad attempts to explain why the more expensive product may be worth the increased cost. # Benefits - Electrolyte Water Cream: hydrates skin - Resurrection Polypeptide Cream: deeply restores and supports skin # Features - Electrolyte Water Cream: lightweight gel hydrator with magnesium PCA, sodium PCA, potassium PCA - Resurrection Polypeptide Cream: rich moisturizer for deeply restored and supported skin # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand poses a question about its pricing strategy, inviting the audience to delve into the reasons behind the cost differences of the two products. # Storyline - The ad begins by posing a question about the pricing difference between two products of the same size. This is being told from the brand's POV, and it is intended to grab the viewer's attention and invite them to understand the brand's pricing strategy and perceived value. - The ad showcases the two Cocokind products in a natural setting, displaying their packaging and form factors. The brand is showing the viewer the products being discussed in the question and creates a visual aid to the question posed in the narrative.

# Ad summary This ad features a woman demonstrating Cocokind's Electrolyte Water Cream. She starts by showing her face with current skin concerns, then demonstrates how to apply the product. # Brand positioning Cocokind is presented as a skincare brand that integrates scientific formulations with natural ingredients to create effective and gentle products. The brand emphasizes the power of electrolytes in skincare, positioning its Electrolyte Water Cream as a lightweight gel-cream hydrator that delivers a cooling sensation while improving hydration and skin barrier function. Cocokind aims to occupy a space in the consumer's mind as a brand that is both effective and refreshing, aligning with values of simplicity and efficacy. The brand appears to ignore industry norms that rely on heavy or complicated skincare routines, opting for a streamlined and science-backed approach that is also accessible to a broad range of consumers. # Product The product featured is Cocokind's Electrolyte Water Cream, described as a lightweight gel-cream hydrator that leverages electrolytes, including magnesium PCA, zinc PCA, and sodium PCA, to boost skin hydration and support the skin's natural barrier. It is formulated to provide a cooling sensation upon application. The product is presented as a solution for those looking to improve their skin's hydration levels with a refreshing, non-heavy formula. It aims to address the common purchase barrier of skincare products feeling heavy or ineffective, by delivering a light, effective hydration experience. The ad explicitly states that the product contains electrolytes like magnesium, zinc, and sodium PCA. # Visual style The ad has a UGC feel with simple edits, natural lighting, and a focus on the product demo. The production quality is clean but not overly polished, aligning with the brand’s accessible aesthetic. The editing style includes quick cuts between product dispensing and application, maintaining a consistent rhythm. The pacing is moderate, allowing viewers to follow the demonstration easily. # Hooks Spoken: 00:00–00:03 Have you ever felt like the Electrolyte Water Cream is *cooling* on your skin? Text overlay: 00:00–00:18 Have you ever felt like the Electrolyte Water Cream is *cooling* on your skin? Visual: 00:00–00:03 The shot is a close-up of a woman’s face in a selfie-style framing, surrounded by Cocokind Electrolyte Water Cream product tubes in a light blue hue. The background is blurred, focusing attention on her skin and the question text overlay. She is fair-skinned, has dark hair pulled back, and wears a light-colored top, expressing a slight smile as she looks slightly off-center. The camera is stationary, creating a direct address to the viewer. The lighting is natural and diffused, emphasizing skin texture. A looping doodle-like arrow connects the woman's head to the brand name in the product background. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Lightweight formula for easy application and comfortable wear - Electrolytes to help hydrate and improve skin barrier # Benefits - Cooling on the skin - Improves skin barrier function - Hydrates skin # Features - Lightweight gel cream - Contains electrolytes: magnesium PCA, zinc PCA, and sodium PCA - Hydrating # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer using and reviewing the product, conveyed through casual tone, natural setting, and first-person demo. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman's face in a close-up shot, highlighting her bare skin. She asks if the viewer has ever felt like the Electrolyte Water Cream is cooling on their skin, creating curiosity and framing the ad as a discussion or personal experience. - 00:03–00:05 00:03–00:05 The woman is shown dispensing the Cocokind Electrolyte Water Cream onto her hand. This transitions into a product demo, showcasing how to use the cream. - 00:05–00:17 00:05–00:17 She then applies the cream to her face, demonstrating its lightweight texture and even coverage. The perspective shifts to a demonstration of how the cream feels and looks on the skin. - 00:17–00:18 00:17–00:18 The woman holds up the Cocokind Electrolyte Water Cream product to the camera. The product is visually showcased.

# Ad summary This ad features a woman explaining the benefits and unique selling points of the 'cocokind electrolyte water cream'. She uses a green screen effect to overlay herself onto product shots and demonstrates the product's texture and absorption on her skin. The ad also incorporates user testimonials via overlaid comments. The creator breaks down why water creams are special, why this specific product is different and affordable, and highlights its key ingredients and benefits like being fragrance-free and accepted by the National Eczema Association. # Brand positioning Cocokind is positioned as a transparent, affordable, and effective skincare brand that challenges the high prices of 'prestige' or 'luxury' brands. It aims to occupy a space in the consumer's mind as a brand that offers high-quality, ingredient-focused products at an accessible price point, without unnecessary additives like strong fragrances or cooling agents. The brand aligns with values of honesty, efficacy, and affordability, catering to those who seek high-performing skincare without the premium price tag often associated with such products. Its positioning is primarily functional, emphasizing effective ingredients and gentle formulations, but also carries an emotional undertone of empowerment through informed, budget-friendly choices. # Product The product featured is the 'cocokind electrolyte water cream', a lightweight gel hydrator. It is described as being for those with oily skin, acne-prone skin, and people who are sensitive to how skincare feels on their skin. Key ingredients include an 'Electrolyte Blend' (magnesium PCA, zinc PCA, and sodium PCA) which optimizes performance of the formula, supports skin's own natural moisturizing factors, helps balance complexion, supports skin barrier function, and defends against environmental stress; 'Beta Glucan' which delivers hydration that can outperform many forms of hyaluronic acid and supports optimal skin barrier function; 'Glycerin' as a powerful humectant that draws in moisture to help hydrate, soften, and soothe skin's appearance; and 'Microalgae peptides' which are sustainably cultivated and help protect sensitive skin from signs of stress and redness. The cream is explicitly stated to be 'fragrance-free' and 'not heavy', meaning it doesn't contain mint or menthol to create an artificial cooling effect, though it still feels refreshed due to its water content. A major USP is its affordability at '$20' compared to other expensive water creams, and its acceptance by the National Eczema Association, indicating its suitability for sensitive and eczema-prone skin. It is presented as a 'staple part of your routine' for daily use. # Visual style The ad employs a hybrid visual style, blending a clean, product-focused commercial aesthetic with a more personal, UGC-like presentation. The main product shots are brightly lit, studio-quality, and feature a minimalist background, conveying a polished and professional brand image. This is juxtaposed with the 'green screen' inset of the creator, who appears in a more casual home setting, lending an authentic, direct-to-consumer feel typical of social media content. The editing rhythm is moderately paced, with cuts often syncing with the creator's verbal transitions between points. The transitions are mostly hard cuts between distinct scenes or slight movements within a shot. The overall production quality suggests a well-thought-out, yet accessible, brand presentation. Visual motifs include the consistent use of the teal product packaging and the overlay of chat bubbles to incorporate social proof. The audio-visual sync is strong, with the creator's speech directly correlating to the visuals and text overlays presented. # Hooks Spoken: I'm just going cut the marketing and tell you why this product is actually different. Text overlay: I'm just going cut the marketing and tell you / why this product is actually different / Why is EWC actually different and better than what's on the market gooooo! Visual: The video opens with a static overhead shot of the 'cocokind electrolyte water cream' tube (teal packaging with white cap) lying diagonally on a white, slightly textured surface with light teal, wave-like smears of product. A small green screen inset on the lower left shows a female creator, appearing to hold a small teal object (possibly another product or a miniature version) and speaking directly to the camera. The background of the inset is light-colored, possibly a home interior. White text overlays are present. / The shot is identical to the previous one, but a white chat bubble mimicking a Slack message appears in the top middle of the screen. The message is from 'PT' with text 'Why is EWC actually different and better than what's on the market gooooo!'. The female creator in the inset is still visible and speaking. # Funnel stage Middle of funnel (Consideration) # Pain points Consumers find many 'popular water creams' to be "unnecessarily expensive" from "prestige brands" or "luxury brands," and often contain "a lot of scent and fragrance in them" or "ingredients like mint to leave your skin feel really cool afterwards" which can be irritating or uncomfortable for sensitive skin. The ad also addresses the general discomfort of skincare that feels 'heavy' or 'sticky' on the skin. A direct quote from a user overlay, "Why is EWC actually different and better than what's on the market gooooo!" signals a frustration with existing options. # Value propositions - way more affordable, specifically at $20 (compared to unnecessarily expensive 'prestige' brands) - for the quality you can quite literally not beat it for the price of $20!!! - can be used every single day, like a staple part of your routine - fragrance-free for sensitive skin - not heavy for sensitive skin, has a cooling effect - accepted by the National Eczema Association # Benefits - light, non-sticky hydration - good for oily skin - good for acne-prone skin - good for people sensitive to how skincare feels on their skin - absorb so so nicely without a trace - calm skin - help increase absorption of your hydration - feel really cool afterwards (naturally refreshed) - optimizes performance of the formula - supports skin's own natural moisturizing factors to balance complexion at a cellular level - supports healthy skin barrier function - defends against environmental stress - delivers hydration that can outperform many forms of hyaluronic acid - supports optimal skin barrier function - draws in moisture to help to hydrate, soften, and soothe skin's appearance - helps protect sensitive skin from signs of stress and redness # Features - lightweight gel hydrator - Electrolyte Blend: magnesium PCA, zinc PCA, and sodium PCA - Glycerin - Beta Glucan - Microalgae peptides - fragrance-free - not heavy - has a cooling effect (implied natural cooling) # Call to action None used. # Social proof - Why is EWC actually different and better than what's on the market gooooo! - PT - I love the ease of application and how quickly it soaks into your skin - Katie Lenzen - it's the only moisturizer i actually keep by my desk so i can reapply throughout the day! in the colorado cold, i've loved having it for quick refreshes - Stephanie Barbour - for the quality you can quite literally not beat it for the price of $20!!! - Niki Romano - IT'S fragrance-free!! and the air pump makes sure you use all of it! no wasted product! - Vic - All of the above and echoing what @Vic said about 'no wasting'!! NO wasted product and I can squeeze every single drop out of the tube!!! - Araceli Quintero - not heavy, has a cooling effect - Krystal Rodriguez - accepted by the National Eczema Association # Point of view - Brand 90% – The main creator speaks directly to the audience, explaining product features and brand philosophy, and uses 'we' when discussing brand decisions. - External source 10% – User comments are overlaid on screen, providing external validation and feedback on the product. # Storyline - 00:00–00:02 The creator, in a small window, introduces the product (cocokind electrolyte water cream) and states her intention to cut through marketing to explain why it's different. A Slack message from 'PT' asking "Why is EWC actually different and better than what's on the market gooooo!" is overlaid, setting up a problem-solution narrative and signaling that the ad will provide an honest, insider perspective. - 00:02–00:11 The creator transitions to explaining the first reason for its uniqueness: the nature of water creams. She mentions that she and presumably the brand 'really love water creams' and details their desirable feel on the skin—'light', 'non-sticky hydration'—and suitability for specific skin types like 'oily skin', 'acne-prone skin'. This positions the product as meeting a common desire for comfortable, effective hydration, and establishes the speaker as knowledgeable and aligned with consumer needs. - 00:11–00:17 The creator continues to describe the benefits of water creams, including their light feel and quick absorption, extending the appeal to 'people who are going to be sensitive to how skincare feels on their skin'. This broadens the target audience by addressing a common sensory discomfort with other moisturizers, and reinforces the product's gentle nature. The speaker is establishing herself as an authority who understands consumer concerns. - 00:17–00:20 She highlights that water creams 'absorb so so nicely without a trace', reinforcing the 'light' and 'non-sticky' claims. This directly addresses the tactile experience of using the product, emphasizing its pleasant feel and lack of residue, which is a key differentiator for moisturizers. This segment continues to build on the positive attributes of water creams in general, setting the stage for how cocokind's product excels. - 00:20–00:30 The creator then explains the brand's problem with existing water creams: despite loving them, 'we found that they were unnecessarily expensive', often due to 'prestige brands' or 'luxury brands' making them a 'thing'. This reveals a market gap and positions cocokind as a brand that democratizes access to high-quality water creams by offering an 'affordable' option 'specifically at $20'. A user comment from 'Niki Romano' praising the quality for the price is shown, reinforcing this value proposition. - 00:30–00:37 The creator moves on to the second reason for the product's difference, focusing on its ingredients: 'magnesium and electrolytes in skincare'. She explains the brand's desire to incorporate these into an 'every single day' 'staple part of your routine'. This emphasizes the thoughtful formulation and the product's role in daily skincare, highlighting advanced ingredients that are not just trendy but effective for foundational skin health. An infographic detailing key ingredients is shown. - 00:37–00:40 She further elaborates that these specific ingredients 'calm skin' and 'also help increase absorption of your hydration'. This explains the functional benefits of the electrolyte blend, directly connecting ingredients to desired outcomes like calmer, more hydrated skin, and showcasing the product's efficacy beyond just basic moisturization. - 00:40–00:48 The creator introduces the third reason: addressing common issues with popular water creams, specifically that 'so many popular water creams have a lot of scent and fragrance in them or they even have ingredients like mint to leave your skin feel really cool afterwards'. This highlights a common consumer complaint and positions cocokind's product as a superior, more skin-friendly alternative by avoiding potential irritants. She explicitly states that 'our water cream does not any of those'. - 00:48–00:54 She clarifies that while cocokind's water cream 'does immediately feel refreshed' when applied due to its water content, it achieves this without 'mint or menthol', implying a natural, gentle refreshing sensation. User comments from 'Vic', 'Araceli Quintero', and 'Krystal Rodriguez' are shown, further validating the fragrance-free and cooling effect claims. - 00:54–00:57 Finally, the creator states that 'as a result true to cocokind this was accepted by the National Eczema Association'. This provides strong external validation and social proof for the product's gentle and skin-friendly formulation, especially for sensitive skin, reinforcing the brand's commitment to effective and non-irritating products. A graphic with certifications and claims is shown.

# Ad summary This ad promotes cocokind's ceramide lip balm. The ad features a creator who shares three reasons why the lip balms are unique: they are sensitive skin-friendly, they are $12, and they can be hooked onto a keychain so you don't lose them. The creator also shows swatches of the lip balms on her arm and another creator applies the lip balm to her lips. # Brand positioning cocokind is presented as a brand that offers sensitive skin-friendly lip balms. The brand is positioned as an alternative to other lip balms that contain flavors and scents, which can be irritating to some people. The brand also emphasizes affordability, with the lip balms priced at $12, suggesting that they are accessible to a wider range of consumers. The brand also values convenience, with the lip balms designed to be hooked onto a keychain so they are easily accessible. # Product The product being advertised is cocokind's ceramide lip balm. The lip balm is described as sensitive skin-friendly, unflavorured, and unscented. All five shades have the National Eczema Association seal. The lip balms are priced at $12. The lip balms have a hook so they can be attached to a keychain or purse. # Visual style The ad has a UGC feel. The editing style includes quick cuts and split screens. The pacing is fast. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1: I want to just give a quick rundown of why these are different, why these are special. Visual: 00:00–00:02 The shot is a close-up of a light-skinned woman with dark hair wearing a black and white polka dot shirt. She is holding three lip balms in her hand. The background is a white wall with a shelf of skincare products. # Funnel stage Consideration # Pain points The ad addresses the pain point of losing lip balms. The creator states that nobody wants to buy lip balm and not know where it is three days later. # Value propositions - Sensitive skin-friendly, unflavorured, and unscented lip balms for those who can't handle scents or don't want a scent. - Affordable lip balms that are just as good as lip balms that are twice the price. - Lip balms that can be attached to a keychain or purse so you don't lose them. # Benefits - won't lose your lip balms # Features - sensitive skin-friendly - unflavoured - unscented - National Eczema Association seal - $12 - hook so they can be attached to a keychain or purse # Call to action None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the creator sharing information about the product and its benefits. # Storyline - 00:00–00:02 The creator introduces the lip balms and states that she will be giving a quick rundown of why they are different and special. - 00:02–00:16 00:02–00:16 The creator states that the lip balms are sensitive skin-friendly, unflavorured, and unscented. She acknowledges that this is controversial because a lot of people love their scents, but there are also a lot of people who can't handle scents or don't want a scent. - 00:16–00:19 00:16–00:19 The creator states that all five shades have the National Eczema Association seal. - 00:19–00:32 00:19–00:32 The creator states that the lip balms are $12. She jokes that if your lip balm price has a -teen in it or if it starts with a two, a three, or a four, you're paying too much for your lip balms. She states that these lip balms are just as good as lip balms that are twice the price. - 00:32–00:44 00:32–00:44 The creator states that the lip balms have a hook so they can be attached to a keychain or purse. She states that this will be the first lip balm that you actually don't lose. - 00:44–00:50 00:44–00:50 The creator states that the lip balms are back in stock for $12. She states that she is excited and hopes that the viewer loves them. She thanks the viewer for continuing to show their lippies.

# Ad summary This ad demonstrates a makeup hack using cocokind's Ceramide Lip Blur Balm as blush. The ad features a woman applying the lip balm to her cheek and blending it with a brush, showcasing the product's versatility and ease of use. # Brand positioning cocokind is presented as a brand that offers versatile and multi-use skincare products. The brand aligns with a lifestyle of simplicity and natural beauty, promoting the idea that makeup can be achieved with minimal products. The brand positioning is functional, focusing on the product's performance and simplicity, while also tapping into an emotional desire for effortless beauty. # Product The Ceramide Lip Blur Balm is a multi-use product that can be used on the lips and cheeks. It comes in a tube and has a creamy texture. The product is for anyone looking for a simple and versatile makeup solution. The ad highlights its use as a blush, showcasing its ability to add color to the cheeks. The product is presented as a convenient and easy-to-use alternative to traditional blush. # Visual style The ad has a UGC feel with a close-up, selfie-style camera angle. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a professional yet accessible vibe. The pacing is consistent with a moderate tempo. # Hooks Text overlay: 00:00–00:07: lip balm hack: Visual: 00:00–00:01: Close-up shot of a woman's face as she applies a dark pink lip balm directly to her cheek. She has fair skin, dark hair, and is wearing lip balm. The background is blurred. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing multiple products for a simple makeup look. # Value propositions - Versatile product that can be used as both lip balm and blush - Convenient and easy-to-use alternative to traditional blush # Benefits - Multi-use product for lips and cheeks # Features - Ceramide Lip Blur Balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating a makeup hack. # Storyline - 00:00–00:01 A woman applies a dark pink lip balm directly to her cheek. - 00:01–00:04 00:01–00:04: She blends the lip balm on her cheek with a makeup brush. - 00:04–00:07 00:04–00:07: The woman holds up the lip balm tube to the camera, revealing the brand and product name.

# Ad summary The image is an ad for Olipop and cocokind lip balms in three different flavors: Cherry Cola, Strawberry Vanilla, and Cream Soda. The lip balms and soda cans are displayed on a coral background. # Brand positioning Olipop is presented as a modern and health-conscious soda brand that offers a unique take on classic soda flavors, emphasizing digestive health benefits. The brand positions itself as 'A New Kind of Soda,' suggesting it challenges traditional sodas, possibly by offering a healthier alternative. By partnering with cocokind, Olipop extends its reach to consumers interested in natural skincare, implying a shared focus on health and wellness. The brand seems to target consumers who appreciate both taste and health benefits. # Product This ad promotes a collaboration between Olipop and cocokind, featuring lip balms that are inspired by Olipop's soda flavors. The three lip balms are Cherry Cola, Strawberry Vanilla, and Cream Soda flavors. Each flavor features packaging that mimics the design of the corresponding Olipop soda can, including the same fonts, colors, and product names. The lip balms are packaged in small tubes with colored caps that correspond to the flavor. The ad is visually appealing and playful, emphasizing the novelty of soda-flavored lip balms. The ad aims to create interest around these limited-edition lip balms, which offer a fun and unique experience. # Visual style The ad has a clean, bright, and playful visual style. It features a flat lay-style product showcase with a solid color background and glossy product textures. The composition is balanced, with the product sets arranged symmetrically. The color palette is soft and inviting, with the coral background and pastel product colors. The ad looks highly polished and studio-shot, optimized for scannability in social media feeds. # Hooks Headline: lip balms FOR ONLY # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Novelty of soda-flavored lip balms - Collaboration between two popular brands: Olipop and cocokind # Benefits - Unique flavor experience inspired by Olipop sodas # Features - Cherry Cola - Strawberry Vanilla - Cream Soda # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is designed to showcase the collaborative product line and communicate its value to potential customers. # Storyline - The ad introduces a collaboration between Olipop and cocokind, showcasing a set of lip balms inspired by Olipop soda flavors. This sets the stage for a unique product offering. This is from the brand's perspective. - The ad highlights the three available lip balm flavors—Cherry Cola, Strawberry Vanilla, and Cream Soda—displaying the products alongside their corresponding Olipop soda cans. This emphasizes the flavor connection and visually links the two brands. This is from the brand's perspective. - The ad displays the price, $12, for the lip balms. This informs the customer about the product cost. This is from the brand's perspective.

# Ad summary This ad showcases the cocokind ceramide lip balm in various shades. The ad uses a split screen to show the product, the product's applicator, and the lips of people with different skin tones applying the product. The ad highlights the product's ability to lock in hydration and blur for a fuller, plumper look. # Brand positioning cocokind is presented as a brand that offers simple, effective, and affordable skincare solutions. The brand emphasizes natural ingredients and sustainable practices, positioning itself as a conscious choice for consumers seeking gentle yet effective products. The brand aims to occupy a space in the consumer's mind as a reliable and transparent skincare provider that prioritizes both skin health and environmental responsibility. The brand aligns with values of simplicity, inclusivity, and authenticity, promoting a lifestyle that embraces natural beauty and mindful consumption. cocokind pushes against the norms of overly complicated skincare routines and excessive packaging, instead focusing on streamlined formulations and eco-friendly packaging. The brand positioning is both functional, highlighting the effectiveness of its products, and emotional, appealing to consumers' desire for healthy, radiant skin and a clear conscience. # Product The ad features cocokind's ceramide lip balm, a product designed to lock in hydration and blur for a fuller, plumper look. The lip balm comes in a variety of shades, including "Be Kind", "Be Bold", "Be Real", "Be You", and "Be Powerful". The lip balm is for anyone looking to hydrate and plump their lips. The product is stated to lock in hydration, blur for a fuller, plumper look, and provide a soft, cushiony feel. Some shades also offer a sheer, glossy finish and are fragrance-free. The ad addresses the purchase barrier of availability by noting that some shades are "sold out but coming back soon". The ad tells the viewer that this product is worth trying or buying because it offers hydration, plumping, and a variety of shades to suit different preferences. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the product and its benefits. The editing style is fast-paced, with quick cuts between different shots and product demonstrations. The production quality is polished, with clear lighting and crisp visuals. The visual motif is the split screen, which is used to show the product, the product's applicator, and the lips of people with different skin tones applying the product. The pacing is consistent throughout the ad, with cuts timed to the beat of the music. # Hooks Spoken: [Music playing] Text overlay: ✅ Locks in hydration Visual: 00:00–00:02: A split screen shows four different close-up shots. Top left: A close-up of the lip balm applicator with a peach-colored balm on the tip. Top right: A person with dark skin applies the peach-colored lip balm to their lips. Bottom left: A close-up of lips with the peach-colored lip balm applied. Bottom right: A person with light skin applies the peach-colored lip balm to their lips. The background is a light peach color. # Funnel stage Consideration # Pain points The ad implies that the pain point is dry, chapped, or thin lips. The ad shows close-ups of lips before and after applying the product, which suggests that the product can help to improve the appearance and feel of lips. # Value propositions - Hydrated and plump lips for only $12 - Variety of shades to suit different preferences - Inclusive product for people of all races # Benefits - Locks in hydration - Blurs for a fuller, plumper look - Soft, cushiony feel - Sheer, glossy finish - No fragrance or flavor # Features - Ceramide lip balm - Variety of shades - $12 each # Call to action None used. # Social proof - The ad shows people with different skin tones applying the product, which implies that the product is effective for a wide range of people. # Point of view - Customer 100% – The ad features close-up shots of various individuals applying the lip balm, creating a sense of authenticity and relatability as if the viewer is seeing real people using and enjoying the product. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a split screen showing the product, the product's applicator, and the lips of a person with dark skin applying the product. The text overlay "Locks in hydration" appears on the screen. This moment is intended to grab the viewer's attention and highlight the product's key benefit. The perspective is from the brand, showcasing the product and its benefits. The tone is informative and appealing. - 00:02–00:03 00:02–00:03: The split screen changes to show a person with light skin applying the product. The text overlay "Be Kind" appears on the screen. This moment is intended to show the product being used by different people and to highlight the brand's values. The perspective is from the brand, showcasing the product and its values. The tone is inclusive and positive. - 00:03–00:04 00:03–00:04: The split screen changes to show a person with dark skin applying a different shade of the product. The text overlays "Blurs for a fuller, plumper look" and "sold out but coming back soon" appear on the screen. This moment is intended to highlight another key benefit of the product and to address the issue of availability. The perspective is from the brand, showcasing the product's benefits and addressing potential concerns. The tone is informative and reassuring. - 00:04–00:05 00:04–00:05: The split screen changes to show a person with light skin applying a different shade of the product. The text overlay "Be Bold" appears on the screen. This moment is intended to show the product being used by different people and to highlight the brand's values. The perspective is from the brand, showcasing the product and its values. The tone is inclusive and positive. - 00:05–00:06 00:05–00:06: The split screen changes to show a person with dark skin applying a different shade of the product. The text overlay "Soft, cushiony feel" appears on the screen. This moment is intended to highlight another key benefit of the product. The perspective is from the brand, showcasing the product's benefits. The tone is informative and appealing. - 00:06–00:07 00:06–00:07: The split screen changes to show a person with light skin applying a different shade of the product. The text overlay "Be Real" appears on the screen. This moment is intended to show the product being used by different people and to highlight the brand's values. The perspective is from the brand, showcasing the product and its values. The tone is inclusive and positive. - 00:07–00:08 00:07–00:08: The split screen changes to show a person with dark skin applying a different shade of the product. The text overlay "Sheer, glossy finish" appears on the screen. This moment is intended to highlight another key benefit of the product. The perspective is from the brand, showcasing the product's benefits. The tone is informative and appealing. - 00:08–00:09 00:08–00:09: The split screen changes to show a person with light skin applying a different shade of the product. The text overlay "Be You" appears on the screen. This moment is intended to show the product being used by different people and to highlight the brand's values. The perspective is from the brand, showcasing the product and its values. The tone is inclusive and positive. - 00:10–00:11 00:10–00:11: The split screen changes to show a person with dark skin applying a different shade of the product. The text overlay "No fragrance or flavor" appears on the screen. This moment is intended to highlight another key benefit of the product. The perspective is from the brand, showcasing the product's benefits. The tone is informative and appealing. - 00:11–00:12 00:11–00:12: The split screen changes to show a person with light skin applying a different shade of the product. The text overlay "Be Powerful" appears on the screen. This moment is intended to show the product being used by different people and to highlight the brand's values. The perspective is from the brand, showcasing the product and its values. The tone is inclusive and positive. - 00:12–00:15 00:12–00:15: The ad ends with a shot of all the different shades of the product. The text overlay "$12 each" appears on the screen. This moment is intended to show the product's affordability. The perspective is from the brand, showcasing the product's price. The tone is informative and appealing.

# Ad summary This ad showcases the Rhode Ceramide Lip Blur Balm, highlighting its features such as being buildable, National Eczema Seal accepted, having a built-in ring cap, being unscented and unflavored, and its price point of $12. The ad features swatches of the five available shades and emphasizes the brand's message of self-expression and confidence. # Brand positioning Rhode is presented as a modern, accessible skincare and beauty brand that emphasizes simplicity and self-expression. The brand aligns with a minimalist lifestyle, focusing on essential products that enhance natural beauty. It positions itself as a brand that cares about skin health, as evidenced by the National Eczema Seal acceptance. Rhode promotes confidence and individuality, encouraging customers to 'Be Kind,' 'Be Powerful,' 'Be Bold,' 'Be Real,' and 'Be You.' The brand's functional approach is combined with an emotional appeal, empowering customers to embrace their true selves. # Product The Rhode Ceramide Lip Blur Balm is a lip product available in five sheer, buildable shades. It is National Eczema Seal accepted, indicating its suitability for sensitive skin. The balm features a built-in ring cap for convenience. It is unscented and unflavored, catering to those who prefer fragrance-free products. The product is priced at $12, making it an accessible option. The ad emphasizes the product's ability to enhance natural lip color and provide a blurring effect, promoting a confident and authentic look. # Visual style The ad has a clean and polished aesthetic, with bright, even lighting and a plain white background. The editing style is simple, with smooth zooms and static shots. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent, with a focus on showcasing the product and its features in a clear and concise manner. # Hooks Spoken: 00:00–00:17: [Singing in Japanese] Text overlay: 00:02–00:10: ✅ 5 sheer, buildable shades / 00:02–00:10: Be Kind / 00:03–00:10: ✅ National Eczema Seal accepted / 00:03–00:10: Be Powerful / 00:04–00:10: ✅ built in ring cap / 00:04–00:10: Be Bold / 00:05–00:10: ✅ unscented and unflavored / 00:05–00:10: Be Real / 00:06–00:10: ✅ $12!! / 00:06–00:10: Be You Visual: 00:00–00:01: Overhead shot of five Rhode Ceramide Lip Blur Balm tubes arranged vertically on a white surface. The tubes are in various shades of pink, brown, and clear. Next to each tube is a swatch of the corresponding color. The lighting is bright and even, highlighting the product's texture and color. The background is plain white. / 00:01–00:02: The camera zooms in slightly. A hand holding a white spatula appears and begins to spread the swatches of each shade next to its corresponding tube. / 00:02–00:03: Text overlay appears next to the top tube and swatch: '✅ 5 sheer, buildable shades' (in green) and 'Be Kind' (in red). The hand continues to spread the swatches. / 00:03–00:04: Text overlay appears next to the second tube and swatch: '✅ National Eczema Seal accepted' (in green) and 'Be Powerful' (in red). The hand continues to spread the swatches. / 00:04–00:05: Text overlay appears next to the third tube and swatch: '✅ built in ring cap' (in green) and 'Be Bold' (in red). The hand continues to spread the swatches. / 00:05–00:06: Text overlay appears next to the fourth tube and swatch: '✅ unscented and unflavored' (in green) and 'Be Real' (in red). The hand continues to spread the swatches. / 00:06–00:07: Text overlay appears next to the bottom tube and swatch: '✅ $12!!' (in green) and 'Be You' (in red). The hand continues to spread the swatches. / 00:07–00:10: The hand continues to spread the swatches, blending them slightly. The camera remains focused on the tubes and swatches. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Sheer, buildable shades for customizable color - National Eczema Seal acceptance for sensitive skin - Built-in ring cap for easy application - Unscented and unflavored for a gentle experience - Affordable price point at $12 # Benefits - Suitable for sensitive skin - Convenient to use - Gentle formula - Affordable # Features - 5 sheer, buildable shades - National Eczema Seal accepted - Built in ring cap - Unscented and unflavored - $12!! # Call to action None used. # Social proof - National Eczema Seal accepted # Point of view - Brand 100% – The ad is presented from the brand's official perspective, showcasing product features and benefits. # Storyline - 00:00–00:01 The video begins with an overhead shot of the five Rhode Ceramide Lip Blur Balm tubes arranged on a white surface, along with swatches of each shade. This introduces the product and its color range. - 00:01–00:10 The camera zooms in slightly as a hand uses a spatula to spread each shade next to its corresponding tube. This highlights the texture and color payoff of each balm. - 00:11–00:17 The camera zooms in closer, focusing on the swatches as the spatula blends the colors together. This emphasizes the blurring effect and buildability of the product.

# Ad summary This ad features a woman singing a parody of the song "Milkshake" by Kelis, but instead of singing about milkshakes, she sings about Cocokind. The ad then transitions to a shot of Cocokind lip balms with letter charms. # Brand positioning Cocokind is presented as a fun, trendy, and personalized skincare brand. The ad uses a playful tone and catchy parody song to appeal to a younger audience. The brand is positioned as being better than others, with the line "It's better than yours." The focus on personalized lip balms with letter charms suggests a desire to stand out from category norms by offering unique and customizable products. The brand aligns with a lifestyle that values self-expression and individuality, with an emotional positioning centered around fun and trendiness. # Product The ad features Cocokind lip balms that can be personalized with super cute letter charms. The lip balms come in a variety of colors and are attached to a spiral cord. The ad highlights the ability to personalize your favorite lip balm with these letter charms, making it unique and tailored to the individual. The product is presented as a fun and trendy accessory, appealing to those who want to express their personality through their skincare products. The ad suggests that these lip balms are worth trying because of their personalization options and trendy appeal. # Visual style The ad has a UGC feel with a simple background and straightforward camera work. The editing is minimal, with a focus on showcasing the product and the woman singing. The pacing is quick, with cuts timed to the music beats. The overall aesthetic is casual and trendy, aligning with the brand's target audience. # Hooks Spoken: 00:00–00:07: [Singing] My Cocokind brings all the boys to the yard, and they're like, it's better than yours. Damn right, it's better than yours. I could teach you, but I have to charge. Text overlay: 00:00–00:07: all the Cocokind Stans right now: Visual: 00:00–00:07: A woman with long, dark hair and fair skin is centered in the frame, looking directly at the camera. She is wearing a white shirt. The background is a plain white wall. She is singing. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Personalized lip balms: Allows for self-expression and individuality. - Super cute letter charms: Adds a trendy and fun element to the product. # Benefits - Personalize your favorite lip balm - Super cute letter charms # Features - Lip balms - Letter charms # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer singing about the product. # Storyline - 00:00–00:07 A woman sings a parody of the song "Milkshake" by Kelis, but instead of singing about milkshakes, she sings about Cocokind. - 00:07–00:10 The ad transitions to a shot of Cocokind lip balms with letter charms.

# Ad summary This ad showcases Cocokind products through the lens of its employees. It features various employees using and carrying the brand's lip balm, highlighting its convenience and popularity within the company. # Brand positioning Cocokind is presented as a brand deeply integrated into the lives of its employees, suggesting authenticity and confidence in their products. The ad emphasizes a casual, everyday use of the brand, positioning it as a staple in the daily routines of its team. The brand aligns with a lifestyle that values simplicity and accessibility, as demonstrated by the employees' relaxed and natural presentation. Cocokind seems to push against the norms of overly polished or aspirational beauty advertising, instead opting for a relatable and down-to-earth approach. # Product The featured product is Cocokind's lip balm, presented in a pink tube with a ribbed texture. The lip balm is shown being used and carried by multiple employees, emphasizing its portability and ease of use. The ad highlights the product's convenience, as it is seen tucked into pockets, bags, and even a clear purse. The lip balm is portrayed as an everyday essential, suitable for on-the-go application and constant accessibility. The ad conveys that this lip balm is worth trying because it is a trusted and favored product among the brand's own employees. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it a relatable and authentic feel. The pacing is quick, with cuts every few seconds to maintain viewer engagement. The visuals are synced to the upbeat music, creating a cohesive and energetic feel. # Hooks Spoken: 00:00–00:17 [Upbeat music] Text overlay: 00:00–00:17 pov you're in a room full of ppl who work at Cocokind Visual: 00:00–00:01: A wide shot of a conference room with a group of people sitting around a table. The room is brightly lit with white walls and a whiteboard in the background. People of various ages and ethnicities are present, some smiling and looking at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The lip balm is a trusted and favored product among the brand's own employees, suggesting high quality and effectiveness. - The lip balm's portability and ease of use make it a convenient everyday essential. # Benefits - Convenient for everyday use - Easy to carry in pockets and bags - Trusted and favored by Cocokind employees # Features - Lip balm in a pink tube - Ribbed texture on the tube - Portable size # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of observing Cocokind employees and their use of the product. # Storyline - 00:00–00:01 The ad opens with a text overlay stating, "pov you're in a room full of ppl who work at Cocokind," setting the stage for an inside look at the company's culture and product usage. - 00:01–00:03 00:01–00:03: A woman is shown applying Cocokind lip balm, highlighting its immediate use and integration into daily routines. This is from the customer POV. - 00:03–00:07 00:03–00:07: A woman walks through a lobby with a clear purse, prominently displaying the Cocokind lip balm. This emphasizes the product's portability and visibility as a fashion accessory. This is from the customer POV. - 00:07–00:14 00:07–00:14: Various employees are shown with the lip balm on their desks, in their pockets, and in their bags, reinforcing its ubiquity within the company. This is from the customer POV. - 00:14–00:17 00:14–00:17: A woman pulls multiple Cocokind lip balms out of her bag, showcasing the variety and abundance of the product within the company. This is from the customer POV.

# Ad summary A woman shares her experience with Cocokind's Electrolyte Water Cream. She explains that she has tried hundreds of moisturizers, but they were not working because they were sitting on her skin instead of absorbing. She says that her skin barrier was so stressed out that it was hard for anything to absorb properly. She tried Cocokind's Electrolyte Water Cream and it has been making it easier for her skin to absorb the moisturizer. She compares it to when you're dehydrated and plain water doesn't cut it, you need electrolytes to lock in that hydration. She says that this moisturizer does the same thing for your skin. She says that in just two weeks, her skin barrier feels stronger, her redness is down, and everything just absorbs so much better now. She recommends it to anyone who is tired of trying moisturizers that don't actually do anything. # Brand positioning Cocokind is presented as a skincare brand that offers effective solutions for stressed and dehydrated skin. The brand is positioned as innovative, using electrolytes in their water cream to enhance absorption and hydration. Cocokind aligns with a functional approach, focusing on the performance and benefits of their products, particularly in improving skin barrier function and reducing redness. The brand pushes against the norm of traditional moisturizers that may not absorb properly, offering a solution that actively works with the skin's natural processes. # Product The Cocokind Electrolyte Water Cream is a lightweight gel hydrator designed to improve skin absorption and hydration. It contains electrolytes like magnesium, PCA, and sodium PCA, which help the skin absorb moisture more effectively. This product is for individuals with stressed or dehydrated skin who have struggled with traditional moisturizers that sit on the skin's surface without fully absorbing. The cream is presented as a solution to strengthen the skin barrier, reduce redness, and improve overall skin hydration. The ad addresses the purchase barrier of ineffective moisturizers by highlighting the unique electrolyte-infused formula that enhances absorption, making it a worthwhile product for those seeking better hydration and skin health. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style is simple, with static shots and smooth transitions. The production quality is decent, with natural lighting and a focus on the creator's face and the product. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is good, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 I swear to you I have tried hundreds of moisturizers Text overlay: 00:00–00:03 Cocokind Electrolyte Water Cream Visual: 00:00–00:03 The shot is a close-up of a young woman with fair skin, wearing glasses and a red sweater, holding several skincare products in her hands. The background is a plain white wall with a dark-framed mirror visible on the right side. The lighting is soft and natural. The camera is stationary and selfie-style, focusing on the woman's face and the products she is holding. The text overlay at the top reads "Cocokind Electrolyte Water Cream." # Funnel stage Consideration # Pain points The central frustration is that many moisturizers don't actually work because they sit on the skin instead of absorbing. "It was because they were sitting on my skin instead of absorbing." # Value propositions - Electrolytes in skin care help lock in hydration, similar to how electrolytes work when you're dehydrated - The Electrolyte Water Cream helps your skin absorb moisture more effectively, leading to a stronger skin barrier and reduced redness # Benefits - Makes it easier for my skin to absorb the moisturizer - Skin barrier feels stronger - Redness is down - Everything just absorbs so much better now # Features - Electrolyte Water Cream - Contains electrolytes like magnesium, PCA, and sodium PCA # Call to action Try this one it's Cocokind's Electrolyte Water Cream # Social proof - "Get my results in just two weeks my skin barrier feels stronger my redness is down and everything just absorbs so much better now" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator holds up a collection of moisturizers and states that she has tried hundreds of moisturizers. This is intended to grab the viewer's attention by establishing the creator as someone with extensive experience in skincare, setting the stage for her to share her insights. The perspective is from the creator, who is speaking directly to the audience in a casual, relatable tone. - 00:03–00:06 00:03–00:06 The creator explains that she figured out why none of the moisturizers were working for her, stating that they were sitting on her skin instead of absorbing. This is intended to highlight a common frustration with moisturizers and position the creator as someone who understands this problem. The perspective is from the creator, who is sharing her personal experience and insights in a straightforward manner. - 00:06–00:11 00:06–00:11 The creator mentions that her skin barrier was so stressed out that it was harder for anything to absorb properly. This is intended to emphasize the importance of a healthy skin barrier and set up the need for a solution. The perspective is from the creator, who is sharing her personal experience and insights in a straightforward manner. - 00:11–00:14 00:11–00:14 The creator introduces Cocokind's Electrolyte Water Cream as a solution she tried. This is intended to transition from the problem to the product being promoted. The perspective is from the creator, who is sharing her personal experience and insights in an enthusiastic manner. - 00:14–00:19 00:14–00:19 The creator states that the name intrigued her because she thought, "like electrolytes in skin care?" This is intended to pique the viewer's curiosity and highlight the unique aspect of the product. The perspective is from the creator, who is sharing her initial thoughts and questions in a relatable manner. - 00:19–00:27 00:19–00:27 The creator applies the cream to her face and explains that the electrolytes, like the magnesium in the formula, have been making it easier for her skin to absorb the moisturizer. This is intended to demonstrate the product's effectiveness and highlight its key ingredients. The perspective is from the creator, who is sharing her personal experience and insights in a straightforward manner. - 00:27–00:32 00:27–00:32 The creator compares the product to when you're dehydrated and plain water doesn't cut it, you need electrolytes to lock in that hydration. This is intended to provide a relatable analogy to explain how the product works. The perspective is from the creator, who is sharing her personal experience and insights in a straightforward manner. - 00:32–00:35 00:32–00:35 The creator states that this moisturizer pretty much does the same thing for your skin. This is intended to reinforce the product's benefits and make it easier for viewers to understand. The perspective is from the creator, who is sharing her personal experience and insights in a straightforward manner. - 00:35–00:42 00:35–00:42 The creator shares that she got her results in just two weeks, her skin barrier feels stronger, her redness is down, and everything just absorbs so much better now. This is intended to provide social proof and encourage viewers to try the product. The perspective is from the creator, who is sharing her personal experience and insights in an enthusiastic manner. - 00:42–00:48 00:42–00:48 The creator recommends the product to anyone who is tired of trying moisturizers that don't actually do anything, stating that it's Cocokind's Electrolyte Water Cream. This is intended to provide a clear call to action and reinforce the product's name. The perspective is from the creator, who is sharing her personal experience and insights in an enthusiastic manner. - 00:48–00:49 00:48–00:49 The creator concludes by stating that it actually works. This is intended to provide a final endorsement and encourage viewers to try the product. The perspective is from the creator, who is sharing her personal experience and insights in an enthusiastic manner.

# Ad summary This ad promotes a new line of lip balms from cocokind that are flavored like OLIPOP soda. The ad starts with different colors of product being poured over the tops of the tubes and then shows product packaging and the actual lip balm next to the corresponding OLIPOP soda flavor. # Brand positioning cocokind is presented as a clean beauty brand that aligns with Gen Z trends and wellness culture through its partnership with OLIPOP, the popular low-sugar soda brand. The brand seems to be pushing against the beauty industry's exclusivity and perfection by presenting itself as fun, approachable, and transparent. This is reinforced by the use of user-generated content (UGC) and the highlighting of customer feedback, which suggests a brand that values community and inclusivity. The functional aspect of the brand lies in its commitment to clean ingredients and effective skincare, while the emotional aspect is rooted in creating a positive, relatable, and enjoyable beauty experience. # Product The featured product is a line of lip balms from cocokind that are flavored like OLIPOP soda. These lip balms come in three flavors: Strawberry Vanilla, Cream Soda, and Cherry Cola, mirroring popular OLIPOP soda flavors. Each lip balm comes in a tube with a screw-off cap that has a loop to attach a charm. These lip balms are inspired by OLIPOP flavors, lock in hydration, and provide a soft, cushiony feel. The price is $12 each. The collaboration aims to provide a fun, hydrating lip care option that connects the experience of using beauty products with the enjoyment of a low-sugar soda. # Visual style The ad has a bright and clean aesthetic, characteristic of skincare and beauty product promotions on platforms like TikTok and Instagram. The editing features quick cuts and static shots, which maintains a brisk pace. The high production quality gives the ad a polished commercial feel, enhancing the brand's image while ensuring clarity in showcasing the products. The pacing is consistent, maintaining a rhythm that is typical of social media product demos. # Hooks Spoken: 00:05–00:06 Your favorite OLIPOP flavors are now lip balms Text overlay: your favorite OLIPOP flavors are now lip balms Visual: 00:05–00:06 A fair-skinned hand holds three Cocokind lip balms hanging from a white wooden door, illuminated by sunlight and casting shadows. The lip balms are in the flavors cream soda, strawberry vanilla, and cherry cola. Each balm is attached to a ring that connects it to a charm. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enjoy your favorite OLIPOP flavors as lip balms. - Hydrating and softening lip care - Price: $12 each # Benefits - Locks in hydration - Soft, cushiony feel # Features - Inspired by OLIPOP flavors - Locks in hydration - Soft, cushiony feel # Call to action None used. # Social proof - The ad uses numerous social media comments from users who are excited about the product to convey the idea that it is highly desirable. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand using a well lit, product-focused setting to promote its collaboration with OLIPOP. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with close-up shots of the lip balm tubes as different colored lip balm product is squeezed onto the top of them, creating a glossy, colorful cascade. This is intended to grab attention and showcase the product's texture and variety, focusing on the brand's new scented line. The perspective is from the brand. - 00:05–00:18 00:05–00:18 The camera shows a hand holding three lip balms, each connected to a charm. Next, the ad displays a hand holding the boxed product followed by the tube, and then showcases the cocokind lip balm next to the corresponding can of OLIPOP soda. It focuses on the collaboration and its benefits.

# Ad summary This ad promotes Cocokind's Ceramide Lip Blur Balm. The ad features the founder of Cocokind, who explains the three main reasons why they decided to make this lip balm. She highlights that it is designed for sensitive skin, is flavor and scent-free, and is priced accessibly at $12. The lip balm also comes with a keyring attachment to prevent loss, and is available in five shades. # Brand positioning Cocokind is presented as a skincare brand that prioritizes sensitive skin and avoids common allergens. The brand positions itself as innovative by using skincare-loving ingredients in its lip balms. It also aims to be accessible by offering its products at a reasonable price point. The brand values functionality and practicality, as demonstrated by the lip balm's keyring attachment to prevent loss. Cocokind pushes against the norm of flavored and scented lip balms, focusing instead on creating a product that is gentle and safe for sensitive skin. # Product The Cocokind Ceramide Lip Blur Balm is a lip balm designed for sensitive skin. It is flavor and scent-free, avoiding common allergens. The lip balm is priced at $12, making it an accessible option compared to other lip balms on the market. It comes in five shades and includes a keyring attachment to prevent loss. The lip balm contains ceramide complex, tri-peptide, glycerin, and kiss-me-quick-flower extract. The product is accepted by the National Eczema Association. The lip balm is designed to feel good on the lips and provide a blurring effect. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover. # Hooks Spoken: Woman 1: how could you possibly think you're launching the world's first lip balm?? Text overlay: Gretchen: how could you possibly think (Caption) / you're launching the world's first lip balm?? (Caption) Visual: 00:00–00:02: A woman with short blonde hair and glasses is in a recording studio, wearing headphones and speaking into a microphone. The background is a soundproofed wall with gray panels. She is wearing a white sweater and has a ring on her finger. The camera is stationary and close-up, focusing on her face. / 00:02–00:04: A person dressed as a giant lip is in a recording studio, wearing a pink outfit and multiple layers of pink foam around their head and neck to resemble lips. They are speaking into a microphone. The background is a soundproofed wall with gray panels and a blue light strip. The camera is stationary and close-up, focusing on their face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of losing lip balms, which is a common problem for many people. The founder shares that she has never finished a lip balm because she always loses them. # Value propositions - Sensitive skin-friendly: Designed for those with sensitive skin, avoiding common allergens and irritants. - Accessible price point: Priced at $12, making it an affordable option compared to other lip balms. - Prevents loss: Comes with a keyring attachment to prevent loss, adding value and convenience. # Benefits - Sensitive skin-friendly - Avoids common allergens - More accessible price point - Prevents loss - Feels good on your lips - Century color # Features - Ceramide complex - Tri-peptide - Glycerin - Kiss-me-quick-flower extract - Flavor and scent-free - Keyring attachment # Call to action None used # Social proof - All five shades are accepted by the National Eczema Association. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the founder explaining the product's features and benefits. # Storyline - 00:00–00:02 The ad begins with a woman expressing disbelief that someone would launch the world's first lip balm, setting a humorous and skeptical tone. - 00:02–00:04 A person dressed as a giant lip responds affirmatively, reinforcing the absurdity and humor. - 00:04–00:11 The founder of Cocokind addresses the audience, acknowledging that their lip balm is not the world's first, but rather the 'world's last lip balm,' creating intrigue and setting up the product's unique selling points. - 00:11–00:18 The founder explains that she won't give the whole spiel about how long it took to develop the lip balm, but then proceeds to explain the three main reasons why they decided to make it, creating a conversational and engaging tone. - 00:18–00:27 The first reason is that there is an opportunity for sensitive skin-friendly lip balms, which is controversial because people love flavored lip balms, but Cocokind's lip balm is flavor and scent-free and avoids common allergens, highlighting the product's unique selling point. - 00:27–00:29 The founder highlights that all five shades are accepted by the National Eczema Association, adding credibility and trust. - 00:29–00:36 The second reason is that Cocokind wanted to make a lip balm at a more accessible price point of $12, because people are spending serum-level prices on lip balms, which is unnecessary, positioning the product as affordable and practical. - 00:36–00:41 The third reason is that Cocokind wants to be the first lip balm that you do not lose, which is why they spent a little more on the keyring attachment, addressing a common frustration and adding value to the product. - 00:41–00:45 The founder demonstrates how the lip balm can be attached to belts, keychains, and purses, and how charms can be added, encouraging personalization and emotional connection. - 00:45–00:47 The founder shares that she has never finished a lip balm because she always loses them, reinforcing the problem the keyring attachment solves. - 00:47–00:58 The founder concludes by stating that they made five beautiful shades that feel good on the lips, and highlights that the five shades of the Ceramide Lip Blur Balm are finally launched on cocokind.com and Ulta, encouraging viewers to purchase the product.

# Ad summary A woman who is the VP of product development at Cocokind introduces their electrolyte water cream. She highlights reviews from early testers, the benefits of the product's ingredients, and addresses that the cream is unscented and comes in a pump for easy application. # Brand positioning Cocokind positions itself as a skincare brand focused on hydration and gentle, effective ingredients. The brand emphasizes catering to sensitive, oily, and blemish-prone skin. It champions the use of ingredients like magnesium, zinc PCA, and sodium PCA to calm stressed skin and balance hydration. Cocokind focuses on simplicity with unscented products. The ad uses the brand employee as a sign of transparency. The brand is presented as a solution for those seeking weightless, smooth finishes. # Product The Cocokind Electrolyte Water Cream is a lightweight moisturizer designed to deliver breathable hydration that calms stressed skin, reduces redness, and revitalizes the skin. The cream contains an electrolyte blend of magnesium PCA, sodium PCA, and zinc PCA, supporting the skin's natural moisturizing factors, balancing hydration, and controlling shine. The formula is suitable for combo, oily, and blemish-prone skin types and is intended for daytime skin prep. It is also suitable for providing a weightless and smooth finish. The product comes in a pump bottle for a mess-free application. It is unscented. The product can be used any time you want a weightless smooth finish. # Visual style The ad uses a hybrid style, blending a polished commercial feel with UGC elements. The editing style is straightforward with static shots and smooth transitions, maintaining a clear and informative tone. The production quality is polished, featuring clean visuals and professional presentation, which is designed to enhance the brand's credibility and appeal to a broad audience. The background remains static, while the videos focus on the woman speaking. The pacing is consistent, allowing viewers to absorb the information at a steady rate. Visuals are synced to the spoken content to enhance understanding. # Hooks Spoken: 00:00–00:05 Female 1: Hi, I’m Mimi and I’m VP of product development at Cocokind with over 18 years of experience creating skincare. Text overlay: 00:00–00:05 I’m Mimi and I’m VP of Product Development at Cocokind / cocokind / clinically tested for sensitive skin / dermatologist tested / cruelty free & vegan / fragrance free / electrolyte water cream / LIGHTWEIGHT / $20 / (38) / Our electrolyte-powered water cream delivers lightweight, breathable hydration that visibly calms stressed skin, reduces redness, and leaves skin soft, plump, and revitalized. An electrolyte blend (magnesium PCA, sodium PCA, and zinc PCA) supports skin’s natural moisturizing factors, balances hydration, and controls shine. Perfect for combo, oily, and blemish-prone skin, daytime skin prep, or anytime you want a weightless, smooth finish. / 1.7 fl oz Visual: 00:00–00:05 A light-skinned woman with curly hair smiles at the camera while holding a tube of Cocokind Electrolyte Water Cream, with a blob of white cream on her cheek. A smaller video box appears on the left side of the screen where an Asian woman in a white sweater stands smiling at the camera. The background is a blurred vertical product description of the Cocokind Electrolyte Water Cream. # Funnel stage Middle of funnel (Consideration) # Pain points Skin is stressed. Stressed skin is clearly implied when the ad highlights the products ability to calm stressed skin. # Value propositions - "This product is perfectly named!" The product is exactly what it is named. - "My face drinks this up like water!" The product is absorbed by the skin. - "my face absorbs this product so well! Its not at all oily/greasy at all!" This product is not oily or greasy. - “I love a pump for easy application.” The pump is easy to use. # Benefits - Visibly calms stressed skin - Reduces redness - Leaves skin soft, plump, and revitalized - Supports skin’s natural moisturizing factors - Balances hydration - Controls shine - Mess free application - Easy to apply - Face absorbs this product # Features - Electrolyte-powered water cream - Electrolyte blend (magnesium PCA, sodium PCA, and zinc PCA) - Lightweight - Breathable hydration - Comes in pump for mess-free application - Unscented # Call to action None used. # Social proof - "I’ve been using the texture smoothing cream since it was first released. It works great for me but I’ve been wanting to try something new and so this could not have come at a more perfect time! I love a pump for easy application" – Female 2 (Customer) - "This product is perfectly named, my face absorbs this product so well! It’s not at all oily/greasy at all!" – Female 2 (Customer) - "I think people especially with acne prone or oily skin will love this formula" – Female 2 (Customer) # Point of view - Brand 85% – The official voice of the brand is used to introduce the product, highlight its benefits, and share customer feedback. - Customer 15% – A customer's review is featured, providing firsthand experiences and opinions on the product's features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The VP of Product Development at Cocokind introduces herself and the brand. - 00:05–00:14 00:05–00:14 She introduces Cocokind’s Electrolyte Water Cream and highlights that it has an electrolyte blend that boosts hydration, calms stressed skin, and targets redness. The intention is to inform the viewer about the product's core benefits from a brand voice. - 00:14–00:20 00:14–00:20 She introduces a customer review of a similar Cocokind product, highlighting the customer's satisfaction with its texture, ease of use, and the product's ability to absorb into the skin. - 00:20–00:30 00:20–00:30 She mentions a customer's appreciation for the pump application for easy, mess-free usage, indicating that Cocokind listened to feedback when designing the product. - 00:30–00:36 00:30–00:36 She highlights that the product is unscented, which some customers prefer, and that the customer’s initial thought of the product was that the face absorbs it like water. - 00:36–00:43 00:36–00:43 She mentions a customer’s feedback that the product is supposed to make the face feel like you are drinking electrolytes when the body needs to be rehydrated. - 00:43–00:52 00:43–00:52 She states that magnesium activates the natural skin functions to wake up tired skin and give it a revitalized radiant look while also supporting the skin’s barrier, framing the information as functional and authoritative. - 00:52–01:01 00:52–01:01 She notes that the product is named Water Cream and it all makes sense because the face absorbs it, and it is not oily or greasy at all. - 01:01–01:14 01:01–01:14 She concludes by noting that people especially with acne-prone or oily skin will love this formula because of magnesium paired with the product's other electrolyte minerals, zinc PCA, and sodium PCA, which help balance the skin's hydration, control shine, and calm sensitive skin.

# Ad summary This ad showcases Cocokind's product and its ability to smooth and firm skin. The ad uses a before and after comparison to highlight the product's effectiveness. # Brand positioning Cocokind is presented as a skincare brand focused on delivering smooth and firm skin through its products. The brand emphasizes the use of peptide complex and ceramides to support a healthy skin barrier. The brand positions itself as a solution for achieving visible skin improvements, as demonstrated by the before-and-after comparison in the ad. The brand's positioning is functional, focusing on the tangible benefits of its products. # Product The ad features a Cocokind product designed to smooth and firm the skin. The product contains a peptide complex that firms and smooths the skin, along with ceramides that support a healthy skin barrier. The ad showcases a before-and-after comparison, with images labeled "day 1" and "day 28," to demonstrate the product's effectiveness over time. The product is presented as a solution for achieving smoother and firmer skin, addressing concerns about skin texture and barrier health. The ad emphasizes the functional benefits of the product, highlighting its ability to deliver visible improvements in skin appearance. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and its benefits. The before-and-after comparison is presented in a straightforward manner, with clear labeling and close-up shots of the eye area. The overall aesthetic is modern and approachable, with a soft color palette and simple typography. The production quality appears to be high, with well-lit images and professional editing. # Hooks Headline: smooth & firm # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin that lacks firmness and smoothness, as visually demonstrated by the "day 1" image showing visible fine lines around the eye. # Value propositions - Peptide complex firms and smooths skin. - Ceramides support a healthy skin barrier. # Benefits - smooth skin - firm skin - healthy skin barrier # Features - peptide complex - ceramides # Call to action None used. # Point of view - Customer: The before-and-after images of the eye area are presented from the customer's perspective, showing the visible changes in their skin over time. - Brand: The text highlighting the product's features and benefits is presented from the brand's perspective, emphasizing the product's ability to smooth and firm skin. # Storyline - The ad begins by showcasing the brand name, "cocokind," to establish brand recognition. This is told from the brand's perspective to introduce the product being advertised. - The ad then presents a before-and-after comparison of a person's eye area, labeled "day 1" and "day 28," to visually demonstrate the product's effectiveness. This is shown from the customer's perspective to highlight the visible improvements in skin texture and firmness. - The ad highlights the product's key benefits, stating that it "smooth & firm" the skin. This is told from the brand's perspective to emphasize the product's functional benefits. - The ad lists the product's key ingredients, including "peptide complex firms and smooths & ceramides support a healthy skin barrier," to provide additional information about the product's formulation. This is told from the brand's perspective to build trust and credibility by highlighting the science-backed ingredients.

# Ad summary A woman discusses the directions for using Cocokind retinol products. She explains that the brand offers two different levels of retinol, one for beginners and one for more experienced users. She recommends finding a percentage that you can use every day, or that your skin builds up to tolerating, versus using a much higher percent that you only use once or twice a week. # Brand positioning Cocokind is presented as a skincare brand that prioritizes gentle yet effective formulations, particularly in its retinol products. The brand offers different levels of retinol to cater to both beginners and experienced users, emphasizing the importance of finding a percentage that can be used consistently. This approach suggests a focus on long-term skin health and gradual improvement rather than aggressive treatments. The brand aligns with a lifestyle that values informed skincare choices and encourages users to understand their skin's tolerance levels. By offering varying strengths, Cocokind pushes against the norm of one-size-fits-all retinol products, positioning itself as a brand that supports personalized skincare routines. The brand positioning is both functional, providing different retinol strengths, and emotional, empowering users to make informed decisions about their skincare. # Product The ad features two Cocokind retinol products: a beginner retinol with 0.1% retinol blend and a stronger retinol with 0.5% retinol blend. The beginner retinol is designed for those new to retinol, with instructions to apply a pearl-sized amount to clean, dry skin two to three times per week, increasing usage as tolerated. The stronger retinol is intended for more experienced users or those whose skin has built up tolerance. The ad addresses the common purchase barrier of confusion around retinol usage by providing clear instructions and emphasizing the importance of finding a percentage that suits individual skin tolerance. The USP is the availability of different retinol strengths, allowing users to gradually increase their usage and avoid irritation. The ad suggests that consistent, daily use of a lower percentage retinol is more effective than infrequent use of a higher percentage, making the products worth trying for those seeking long-term skin improvement. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The editing style is simple with static shots and minimal transitions. The production quality is basic, contributing to an authentic feel. The pacing is consistent, with a conversational rhythm that matches the speaker's tone. # Hooks Spoken: 00:00–00:05: On clean dry skin, apply a pearl size amount to face and neck two to three times per week and increase usage as tolerated. Visual: 00:00–00:05: A woman with fair skin, dark hair pulled back, and wearing a pink shirt sits on a couch in front of a white wall with a shelf of skincare products. She holds a white tube and a black tube of Cocokind retinol products and reads the directions. # Funnel stage Middle of funnel (Consideration) # Pain points Confusion around retinol usage: "I know with retinol, like how to use it is half the battle, can be kind of confusing." # Value propositions - The brand offers two different levels of retinol, one for beginners and one for more experienced users - The beginner retinol is truly for beginners at 0.1%. You can start using it two to three times a week, but the goal is definitely to get up to like five, six, seven times a week. # Benefits - Find a percent that you can use every single day or that your skin builds up to tolerating - You're going to see the more results, the more you use it # Features - Beginner retinol with 0.1% of our retinol blend - 0.5% of our retinol blend # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and advice on using the brand's retinol products. # Storyline - 00:00–00:05 The woman begins by reading the directions for using the Cocokind retinol products. - 00:05–00:15 She explains that the brand offers two different levels of retinol, one for beginners and one for more experienced users. - 00:15–00:24 She notes that the directions for the beginner retinol suggest using it two to three times per week, but she uses it every day. - 00:24–00:34 She recommends finding a percentage that you can use every day, or that your skin builds up to tolerating, versus using a much higher percent that you only use once or twice a week. - 00:34–00:45 She explains that this is why the brand offers two different levels of retinol. - 00:45–00:51 She encourages viewers to not be afraid to use retinol daily, as long as their skin tolerates it.

# Ad summary A woman shares her love for the cocokind Resurrection Polypeptide Cream, emphasizing its benefits for dry skin and its ability to provide a long-lasting cushion of moisture. She highlights its occlusive properties, which help seal in hydration, and recommends it as an essential product, especially in colder weather. # Brand positioning Cocokind is presented as a skincare brand focused on providing effective solutions for specific skin types, particularly dry skin. The brand emphasizes the importance of moisture and hydration, positioning itself as a go-to for those seeking long-lasting relief from dryness. The brand aligns with a functional approach, focusing on the performance and benefits of its products, such as the occlusive properties of the Resurrection Polypeptide Cream. # Product The Cocokind Resurrection Polypeptide Cream is a skincare product designed for individuals with dry skin. It is formulated with occlusives to seal in moisture and provide a long-lasting cushion of hydration throughout the day. The cream is recommended as an essential part of a skincare routine, especially during colder months, to combat dryness and maintain skin hydration. The product is presented as a reliable solution for those seeking intense moisturization and protection against dry skin. # Visual style The ad has a natural, UGC-style aesthetic with a clean and bright setting. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a professional yet approachable feel. The pacing is consistent, with a moderate tempo that matches the speaker's delivery. # Hooks Spoken: Female 1: If you have dry skin, capital D R Y skin, I am somebody in that camp. Text overlay: 00:00–00:04 / if you have dry skin / Capital D R Y skin Visual: 00:00–00:02: A woman with long, dark hair and a striped shirt holds a small, light purple jar of Cocokind Resurrection Polypeptide Cream in her left hand. She is centered in the frame, speaking directly to the camera. The background includes a white shelf with books and skincare products. A floating image of the product jar is in the upper right corner. / 00:02–00:04: The woman continues to hold the product jar, gesturing with her right hand as she speaks. The camera remains focused on her face and upper body. The background remains the same. # Funnel stage Consideration # Pain points Dry skin: The ad directly addresses the frustration of having dry skin, which can be uncomfortable and require constant moisturization. # Value propositions - Long-lasting moisture: The cream provides a cushion of moisture that can be felt all day long. - Sealed hydration: The occlusives in the cream help seal in moisture and humectants, preventing water loss. # Benefits - I like to have a cushion that I can feel all day long - You are going to feel that that moisture, that water that you're putting in, all the humectants is being sealed # Features - Occlusives # Call to action None used. # Social proof - "I use this product every single day. I almost don't feel like I've completed my routine unless I use this product" – Female 1 (Customer) - "This is definitely the product that I recommend the most" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and recommendation of the product. # Storyline - 00:00–00:04 The creator introduces the Cocokind Resurrection Polypeptide Cream and identifies herself as someone with dry skin. - 00:04–00:10 The creator shares her personal experience with the product, stating that she uses it every day and feels incomplete without it in her routine. This establishes the product as a staple in her skincare regimen. - 00:10–00:19 The creator explains the benefits of the cream, highlighting its ability to provide a long-lasting cushion of moisture due to its occlusive properties. This emphasizes the product's effectiveness in sealing in hydration. - 00:19–00:24 The creator reiterates the importance of the product, stating that she would still use it even if she had to skip other steps in her routine. This reinforces the product's significance and value. - 00:24–00:29 The creator concludes by emphasizing that the cream is specifically for dry skin and recommends it as her top choice, especially during colder weather. This reinforces the product's target audience and seasonal relevance.

# Ad summary A creator shares Cocokind's new shade of their Ceramide lip balm, Be Brave. She shares that it is a cool-toned pink that people have been asking for. She swatches it on the back of her hand and shares that it is the same formula as the rest of their Ceramide Lip Blur Balms: non-sticky, non-greasy, super hydrating, and very glossy. She also shares that Cocokind came out with a carabiner accessory so you can attach it to your lip balm hook. She likes putting it on her purse or on the belt loop of her jeans. She says it's super cute and shiny just like their lip balms and you will never lose another lip balm again. # Brand positioning Cocokind is presented as a brand that offers skincare and beauty products that are both functional and fashionable. The brand is positioned as being in tune with customer desires, as evidenced by the launch of a new lip balm shade that people have been requesting. The brand aligns with values of convenience and style, offering a carabiner accessory to attach the lip balm to purses or jeans. This suggests a lifestyle that values both practicality and aesthetics. The brand pushes against the norm of easily lost lip balms by offering a solution that keeps the product accessible and visible. The brand positioning is both functional, highlighting the non-sticky, non-greasy, hydrating, and glossy qualities of the lip balm, and emotional, emphasizing the cuteness and shininess of the product and accessory. # Product The product being advertised is Cocokind's Ceramide lip balm in the new shade "Be Brave." It is described as a cool-toned pink that customers have been requesting. The lip balm is presented as having the same formula as the rest of Cocokind's Ceramide Lip Blur Balms, which are non-sticky, non-greasy, super hydrating, and very glossy. The ad also features a carabiner accessory that can be attached to the lip balm hook, allowing users to attach it to their purse or belt loop. This addresses the common problem of losing lip balms and adds a fashionable element to the product. The ad suggests that this lip balm is worth trying because it offers a desirable color, a comfortable and hydrating formula, and a convenient and stylish way to keep it accessible. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style is a mix of static shots and quick cuts to highlight different aspects of the product. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. The overall aesthetic is bright and cheerful, aligning with the brand's image. # Hooks Spoken: 00:00–00:02 I can't warn you enough just how good this lip balm is. Text overlay: 00:00–00:03 I can't warn you enough just how good this lip balm is Visual: 00:00–00:02 A medium close-up shot of a young woman with long, dark hair and fair skin, wearing a red sweater. She is indoors, with a neutral wall and a window in the background. She initially covers her mouth with her hand, then lowers it as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of losing lip balms by offering a carabiner accessory to keep it accessible and visible. # Value propositions - New shade that people have been asking for - Convenient and stylish way to keep lip balm accessible - Super cute and shiny just like our lip balms # Benefits - Provides a desirable cool-toned pink color - Offers a comfortable and hydrating formula - Keeps lip balm accessible and visible - Adds a fashionable element # Features - Ceramide lip balm - New shade: Be Brave - Non-sticky - Non-greasy - Super hydrating - Very glossy - Carabiner accessory # Call to action None used. # Social proof - "As you can tell on my lips, it's such a nice cool tone pink that people have been asking for" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The creator starts by saying she can't warn you enough just how good this lip balm is. - 00:02–00:07 00:02–00:07 The creator announces that Cocokind just launched a brand new shade of their Ceramide lip balm, and this one is in the shade Be Brave. - 00:07–00:13 00:07–00:13 The creator points to her lips and says that as you can tell on her lips, it's such a nice cool tone pink that people have been asking for. - 00:13–00:15 00:13–00:15 The creator swatches the lip balm on the back of her hand and says this is what it looks like swatched in the back of her hand. - 00:15–00:19 00:15–00:19 The creator shares that it's the same formula as the rest of their Ceramide Lip Blur Balms. - 00:19–00:22 00:19–00:22 The creator lists the features of the lip balm: non sticky, non greasy, super hydrating, very glossy. - 00:22–00:28 00:22–00:28 The creator shares that Cocokind also came out with this little carabiner accessory so you can attach it to your lip balm hook, and that she loves it because it looks so chic. - 00:28–00:31 00:28–00:31 The creator shares that she likes putting this on her purse or on the belt loop of her jeans. - 00:31–00:35 00:31–00:35 The creator says it's super cute and shiny just like their lip balms, and you will never lose another lip balm again.