How Everyday Dose Advertises on Meta

# Ad summary This image ad promotes Everyday Dose Coffee+, suggesting it's a coffee alternative with added benefits like collagen, Lion's Mane, Chaga, and L-Theanine, while contrasting itself with the effects of Adderall. It also offers a risk-free trial. # Brand positioning Everyday Dose is positioned as an alternative to traditional coffee, designed for consumers seeking enhanced focus, energy, and overall well-being. The brand stands out by infusing functional mushrooms, collagen protein, and nootropics into their coffee blend, aiming to disrupt the caffeine-dependent culture by offering a healthier, more sustainable energy source. Everyday Dose promotes a lifestyle of balanced energy and mindful productivity. # Product The advertised product is Everyday Dose Coffee+, presented as a coffee alternative with added benefits. It contains coffee, collagen protein, Lion's Mane, Chaga, and L-Theanine. The product is aimed at individuals seeking enhanced focus and overall well-being, as it contains nootropics. The ad specifically mentions a risk-free trial of 45 days, addressing potential purchase barriers and encouraging consumers to try the product. # Visual style The ad features a dreamy and inviting visual style with a gradient background and soft lighting. The composition is clean, with the product taking center stage. The overall look is polished, suggesting high production quality. The typography is bold and easy to read, enhancing scannability in the feed. The aesthetic blends platform-native appeal with a hint of disruptive contrast, aiming to capture attention effectively. # Hooks Headline: THIS IS NOT ~~ADDERALL~~ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a boost or focus without the jitters or side effects associated with traditional stimulants like Adderall. The phrase 'THIS IS NOT ~~ADDERALL~~' directly references this frustration. # Value propositions - Coffee + Collagen + Lion's Mane + Chaga + L-Theanine # Benefits - Its Coffee + Collagen + Lion's Mane + Chaga + L-Theanine # Features - Coffee - Collagen - Lion's Mane - Chaga - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing its product and benefits, and creating an impactful and informative experience. # Storyline - The ad opens with a clear statement: 'This is not Adderall,' which is immediately attention-grabbing by calling out a well-known alternative to enhanced focus. This statement creates curiosity about the product, and this message is from the brand. - The next line mentions that the product contains coffee, collagen, lion's mane, chaga, and L-Theanine, which is intended to inform the audience about the ingredients and their benefits. This statement continues to be from the brand. - The visual elements, showcasing the packaged product, coffee in a glass, and trial offer, are intended to create a complete picture of the brand, product, and benefits, incentivizing trial and conversion. This is from the brand's perspective.

# Ad summary The ad is for Everyday Dose Coffee. It positions the product as a healthier and better alternative to Adderall. The ad showcases the coffee's key ingredients such as collagen, Lion's Mane, Chaga, and L-Theanine, and emphasizes a risk-free trial period to encourage consumers to try it. # Brand positioning Everyday Dose is presented as a modern wellness brand offering a healthier alternative to traditional stimulants like Adderall. It aims to occupy the space of a functional beverage that not only provides energy but also incorporates health benefits through ingredients like collagen, Lion's Mane, Chaga, and L-Theanine. The brand promotes a lifestyle of enhanced focus and overall well-being through a simplified and convenient daily routine. # Product The advertised product is Everyday Dose Coffee, a coffee blend infused with collagen, Lion's Mane, Chaga, and L-Theanine. It is packaged in a black bag with holographic accents and the brand logo. The product aims to provide the benefits of coffee with added health and cognitive enhancements. It's designed for individuals seeking a healthier, more balanced energy boost without the drawbacks of traditional stimulants. A key selling point is the "TRY RISK FREE 45 DAYS" offer, addressing the purchase barrier by allowing customers to experience the product with minimal risk. # Visual style The ad uses a highly polished, studio-shot aesthetic with clean lines and a focus on product presentation. The visual motifs include a modern, minimalist design with holographic accents. Image treatment involves sharp lighting, background removal, and color grading to enhance the product's appeal. The typography is large and bold, contributing to the ad's scannability in-feed. # Hooks Headline: THIS IS NOT ADDERALL # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the reliance on stimulants like Adderall, suggesting concerns around side effects or long-term health consequences by offering a "natural" alternative. # Value propositions - Its Coffee + Collagen + Lion's Mane + Chaga + L-Theanine: This communicates the value of receiving additional supplements and protein that you would not otherwise get from normal coffee. # Benefits - None used. # Features - Coffee - Collagen - Lion's Mane - Chaga - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, as it explicitly lists features of the product and a risk-free trial period. # Storyline - The ad opens by stating "THIS IS NOT ADDERALL", immediately grabbing attention and setting up a comparison to a well-known stimulant. This message is told from the brand's perspective, differentiating the product from traditional options and highlighting its unique positioning as a healthier alternative. - Next, the ad lists the key ingredients: "Its Coffee + Collagen + Lion's Mane + Chaga + L-Theanine", emphasizing the functional and health-oriented aspects of the product. This is told from the brand's perspective, detailing the beneficial components that set Everyday Dose Coffee apart from regular coffee. - Finally, the ad highlights the "TRY RISK FREE 45 DAYS" offer, incentivizing potential customers to try the product without financial risk. This is positioned from the brand's perspective, encouraging trial and adoption by removing a significant barrier to purchase.

# Ad summary This ad promotes Everyday Dose Coffee+, an all-in-one formula that combines high-quality coffee with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. The ad features a man in a kitchen setting who contrasts the cost and inconvenience of buying these supplements separately with the convenience of getting them all in one cup of coffee. He highlights the 40% discount and free welcome kits with first orders, urging viewers to purchase before they sell out. # Brand positioning Everyday Dose is presented as a convenient and cost-effective solution for health-conscious individuals seeking to incorporate multiple supplements into their daily routine. The brand positions itself as a modern, all-in-one alternative to traditional supplement regimens, emphasizing simplicity and value. By combining high-quality coffee with essential nutrients and adaptogens, Everyday Dose aims to occupy the space of a functional beverage that seamlessly integrates into the consumer's lifestyle. The brand aligns with a lifestyle focused on wellness, efficiency, and informed self-care, pushing against the norm of purchasing and managing multiple individual supplements. The brand positioning is both functional (providing essential nutrients and adaptogens) and emotional (offering convenience and peace of mind). # Product Everyday Dose Coffee+ is an all-in-one formula that combines high-quality coffee with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. It is designed for individuals seeking to enhance their energy, memory, focus, stress reduction, immune system, gut health, and hair, skin, and nail health. The product is presented as a convenient alternative to purchasing these supplements separately, addressing the purchase barrier of high costs and the inconvenience of managing multiple products. The USPs include its comprehensive formula, cost-effectiveness, and the fact that it tastes like a delicious cup of coffee, eliminating the need to think about taking supplements. The ad highlights that one bag is an entire month's supply, further emphasizing its convenience and value. # Visual style The ad has a casual, UGC feel with natural lighting and a simple kitchen setting. The editing style is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, aligning with the tone of an everyday user sharing their experience. The pacing is consistent, with cuts timed to the man's speech. # Hooks Spoken: 00:00–00:01 You want more energy, take caffeine. Text overlay: 00:01–00:02 Caffeine Visual: 00:00–00:01 A man stands behind a white kitchen counter, facing the camera. Five black cups are lined up in front of him. He wears a gray t-shirt, a green baseball cap with "OWNERS' CLUB" embroidered on it, and a silver necklace. The background includes white kitchen cabinets, a stainless steel refrigerator, and a microwave. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad highlights the high cost and inconvenience of buying multiple supplements separately. "Stop getting all these supplements separately. It's costing you a freaking fortune." # Value propositions - All-in-one formula: Combines multiple supplements into one convenient product. - Cost-effective: Cheaper than buying supplements separately. - Convenient: Eliminates the need to take multiple supplements. - Month supply: One bag lasts an entire month. # Benefits - More energy - Better memory and focus - Reduced stress - Strengthened immune system and gut health - Healthier hair, skin, and nails - Tastes like a delicious cup of coffee # Features - High-quality coffee - Blended with Lion's Mane, Chaga, L-Theanine, and collagen protein - Eight essential trace minerals - 18 amino acids # Call to action I'll leave a link on the video for you. Just make sure you get it before they sell out. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man who is presenting the product and its benefits. # Storyline - 00:00–00:12 00:00–00:12 The man stands in front of a kitchen counter with five black cups lined up. He states that if you want more energy, take caffeine; better memory and focus, take Lion's Mane; reduce stress, take L-Theanine. - 00:12–00:15 00:12–00:15 He continues, stating that if you want to strengthen your immune system and gut health, take Chaga; healthier hair, skin, and nails, take collagen protein. The message is to highlight the benefits of each individual supplement. - 00:15–00:16 00:15–00:16 He states that getting all these supplements separately would cost around $200. The message is to emphasize the high cost of buying individual supplements. - 00:16–00:20 00:16–00:20 He pushes the cups aside and says you can get all of this in one cup of coffee. The message is to introduce Everyday Dose as a convenient alternative. - 00:20–00:35 00:20–00:35 He holds up a bag of Everyday Dose Coffee+ and describes it as a high-quality coffee blended with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. The message is to highlight the ingredients and benefits of the product. - 00:35–00:39 00:35–00:39 He states that it tastes like a delicious cup of coffee, so you don't even have to think about taking your supplements; you're just drinking your coffee every morning. The message is to emphasize the convenience and taste of the product. - 00:39–00:42 00:39–00:42 He mentions that one bag is an entire month's supply. The message is to highlight the value and longevity of the product. - 00:42–00:55 00:42–00:55 He urges viewers to stop getting all these supplements separately because it's costing them a fortune. He mentions that the product is 40% off right now, and with the first order, they're sending free welcome kits with over $100 worth of free gifts. The message is to create a sense of urgency and highlight the current promotional offers. - 00:55–00:57 00:55–00:57 He says he'll leave a link on the video and tells viewers to make sure they get it before they sell out. The message is to provide a clear call to action and reinforce the sense of urgency.

# Ad summary This ad promotes Everyday Dose Coffee+, a coffee alternative made with functional mushrooms and other ingredients to provide stable energy, laser focus, and gut health. The ad features a creator demonstrating how to prepare the drink and highlighting the health benefits and bonus items included in the starter kit. # Brand positioning Everyday Dose aims to position itself as a modern, health-conscious brand that challenges the norms of traditional coffee consumption. It offers a functional coffee alternative that incorporates mushrooms, collagen, and other wellness ingredients to improve focus, energy, and overall health. The brand aligns with a lifestyle focused on productivity, wellness, and mindful consumption. It pushes against the negative side effects commonly associated with coffee, such as jitters, acidity, and digestive issues. The brand positioning is both functional and emotional, emphasizing the practical benefits of improved focus and gut health while also appealing to consumers' desire for a holistic approach to wellness. # Product Everyday Dose Coffee+ is a coffee alternative that combines the classic coffee flavor with functional mushrooms, L-theanine, collagen protein, and low-acidity coffee. The product is designed for individuals looking for a healthier coffee experience that supports stable energy, laser focus, and gut health. Functional mushrooms like Lion's Mane and Chaga are included for attention, gut health, immunity, and energy. L-Theanine provides stable energy and better sleep. Collagen protein supports hair, skin, nails, and joint health. The low-acidity coffee is gut healthy and reduces bloating. The product can be mixed with hot or cold water and milk or sweetener according to preference. The brand addresses purchase barriers by offering a 45-day risk-free trial with a money-back guarantee. # Visual style The ad features a bright, clean, and UGC-style aesthetic with natural lighting and simple backgrounds. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality has a polished, commercial feel. The cuts, text, and product actions are timed to the voiceover. # Hooks Spoken: 00:00–00:03 This coffee is seriously magical, but not for the reasons you think. Text overlay: 00:00–00:03 This coffee isn't what you think it is... Visual: 00:00–00:03 A hand wearing rings holds a transparent, pale purple glass with the words "EVERYDAY DOSE" printed in white, along with mushroom illustrations, as it slightly shakes the glass. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that regular coffee may cause negative side effects like acidity, bloating, and unstable energy. This pain point is visually communicated through the promise of improved digestion, mood, and energy, suggesting that the alternative product solves the problem. # Value propositions - Classic coffee flavor with added health benefits - Healthier coffee experience that supports stable energy, laser focus, and gut health - Free gifts in the starter kit - 45-day risk-free trial with a money-back guarantee # Benefits - Attention and gut health - Immunity and energy - Stable energy and better sleep - Hair, skin, nails, and joint health - Gut healthy and reduces bloating # Features - Functional mushrooms (Lion's Mane and Chaga) - L-Theanine - Collagen protein - Low acidity coffee # Call to action None used. # Social proof - "TASTES GREAT, NO BLOATING, OR ACID REFLUX" Tastes great, no bloating or acid reflux. I've tried other brands, and they tasted horrible, and stayed "chunky." This coffee has a nice smooth texture that I loved. I quickly ordered the monthly subscription! – Rebecca W. (Verified Purchase) - "BLOATING GONE!" I am AMAZED at the difference I feel. The taste is amazing and the benefits are extraordinary. I have more energy, my bloating is gone and I am finally regular for the first time in 10 years! – Jen S. (Verified Purchase) - "FELT SO MUCH BETTER IN 5 DAYS" Love this stuff so much. It tastes great and really helps me focus. It came With a high quality frother that I love. Delivery was also very fast! – Michael G. (Verified Purchase) # Point of view - Customer 100% – The ad is presented from the POV of a customer of the brand, who uses a casual tone to explain the benefits of the product. # Storyline - 00:00–00:03 A hand holds up a cup of purple liquid with the Everyday Dose logo, teasing that the coffee isn't what viewers think it is. - 00:03–00:07 The creator explains that Everyday Dose Coffee+ combines delicious coffee with functional mushrooms. - 00:07–00:14 The ad cuts to ingredients to highlight the benefits from Lion's Mane, Chaga, L-Theanine, and Collagen Protein, each promising specific health improvements. - 00:14–00:22 A person's body is shown with on-screen text to highlight benefits of digestion, mood, and energy. - 00:22–00:28 An Everyday Dose starter kit is shown, which includes free gifts like a serving spoon, wellness booklet, rechargeable frother, and breathwork app. - 00:28–00:32 The ad demonstrates how to prepare Everyday Dose Coffee+ using the included serving spoon. - 00:32–00:35 Customer reviews are displayed on screen with 5-star ratings and positive feedback. The creator takes a sip of the coffee. - 00:35–00:39 An iced coffee is shown being made, followed by text overlay that says that EverydayDose.com is 100% risk free, as well as that a money back guarantee is included.

# Ad summary This image ad promotes Coffee+ and offers a free $100+ gift bundle with purchase. The image features an attractive woman holding a glass of iced coffee, and lists several free items that come with the bundle, including A2 Probiotic Creamer, Breathwork App, frother, and shipping. It highlights social proof by stating "300,000+ Happy Customers" and offers a 45-day money-back guarantee. # Brand positioning Coffee+ is presented as a modern brand focused on enhancing the coffee experience with additional health and lifestyle benefits. It positions itself as a premium offering by including value-added items such as probiotic creamer and a breathwork app, suggesting a holistic approach to wellness. The brand appears to follow category norms by offering a coffee product but seeks to differentiate itself through bundled products. # Product The advertised product is Coffee+, a coffee blend, which is implied to be the main purchase requirement to unlock a "FREE $100+ gift bundle." The bundle includes several free items such as "FREE A2 Probiotic Creamer," "FREE Breathwork App," "FREE Surprise Gift," "FREE Frother," "FREE Shipping," and a "FREE Spoon." The ad also mentions "30 servings for $25." The ad emphasizes the high value of the bundle to incentivize trial or purchase, addressing potential purchase barriers with a money-back guarantee. The product aims to enhance the coffee experience with additional health and lifestyle components. # Visual style The ad uses a clean and bright visual style with a focus on presenting the product and its benefits in a straightforward manner. The production quality appears highly polished. The visual motifs include the use of a clear product display and a professional-looking model. The image treatment involves background removal, clear lighting, and the use of color blocks to highlight different components of the offer. The typography is large and bold. The overall style is made for in-feed scannability to quickly communicate the offer and value proposition. # Hooks Headline: STILL NOT SURE? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point the product is solving is potential hesitation or doubt about trying a new coffee product, as explicitly conveyed by the headline, “STILL NOT SURE?” # Value propositions - Claim your FREE $100+ gift bundle when you try Coffee+ # Benefits - FREE $100+ gift bundle # Features - FREE A2 Probiotic Creamer - FREE Breathwork App - FREE Surprise Gift - FREE Frother - FREE Shipping - FREE Spoon - 30 servings for $25 # Call to action None used. # Social proof - 300,000+★★★★★ HAPPY CUSTOMERS # Point of view - Customer: The woman holding the glass of coffee implies a customer's positive experience and lifestyle integration of the product. - Brand: All text elements highlighting the product features, benefits, and offers are from the brand's perspective. - External source: The customer count and star rating represents an external validation of the brand. # Storyline - The ad opens with a question, "STILL NOT SURE?", to immediately grab attention and address any hesitations the viewer may have about trying the product. This sets the stage for the brand to address and alleviate potential customer concerns. - The brand highlights a strong offer by stating "Claim your FREE $100+ gift bundle when you try Coffee+". This entices the viewer by showing the high value and perceived benefit they will receive by trying the product. This is shown from the brand's perspective. - The ad then details the items included in the free gift bundle: 30 servings of the product, A2 Probiotic Creamer, Breathwork App, a surprise gift, frother, shipping and a spoon. The customer now has a clearer picture of what they will receive with this bundle from the brand's perspective. - The ad shows an attractive woman holding a glass of coffee and smiling. From her perspective, the audience is shown that Coffee+ is part of her daily routine. - The ad presents credibility and trust by sharing "300,000+★★★★★ HAPPY CUSTOMERS" to the customer, suggesting widespread satisfaction with the product. - Lastly, the brand aims to mitigate risk by including "TRY 45 DAYS MONEY BACK GUARANTEE" to show the customer is protected in the event they do not like the product.

# Ad summary The ad features a glass of coffee with four pink circles around it, each showcasing a different free gift. The ad asks if the viewer is still on the fence and encourages them to try the product to receive $100+ in free gifts. # Brand positioning The brand is presented as one that offers great value, demonstrated through the offer of substantial free gifts. The offer suggests the brand is confident in its product. The brand positions itself in a way that addresses consumer hesitation directly, indicating awareness of potential barriers to entry. By offering considerable free gifts, the brand may be trying to appeal to value-conscious consumers. # Product The product appears to be a coffee drink. It is served in a clear glass. The coffee features a light-colored layer of cream, creating a marbled effect. The ad presents the product as a risk-free trial with a 45-day return policy, aiming to reduce purchase hesitation. It includes the offer of $100+ in FREE gifts to entice the customer. # Visual style The ad uses a clean and direct visual style. The image is brightly lit. The use of circular badges and clear product display suggests a modern, simple aesthetic. The gradient background adds a subtle depth. Overall, the style is designed to be eye-catching and informative with a focus on the free gifts offered. # Hooks Headline: STILL ON THE FENCE? # Funnel stage Middle of funnel (Consideration) # Pain points Hesitation about trying the product ('STILL ON THE FENCE?'). # Value propositions - Try now & get $100+ in FREE gifts just for giving it a shot! - Try 45 Days Risk Free ★★★★★ +300k Happy Customers # Benefits - $100+ in FREE gifts - 45 Days Risk Free - +300k Happy Customers # Features - Creamer # Call to action None used. # Social proof - +300k Happy Customers # Point of view - Brand: The entire ad uses the brand's point of view, aiming to persuade viewers to try the product by highlighting its benefits and offering free gifts while reducing potential risks. # Storyline - The ad starts by showing a glass of the product. The intention is to visually introduce the product. The perspective is from the brand. - The ad asks if the viewer is still undecided ('STILL ON THE FENCE?'). The intention is to address the viewer's hesitation directly. The perspective is from the brand. - The ad offers $100+ in FREE gifts for trying the product. This encourages the viewer to overcome their hesitation and try it. The perspective is from the brand. - The ad states 'Try 45 Days Risk Free' and '+300k Happy Customers'. The intention is to reassure potential customers with a money-back guarantee and social proof. The perspective is from the brand.

# Ad summary This image ad features a testimonial, a product shot, and a limited-time offer. The ad shows two people running, and a quote about the product. # Brand positioning Everyday Dose is positioned as a better alternative to traditional coffee, focusing on providing a superior and more effective caffeine experience. The brand positions itself as a solution for those who thought they needed stronger caffeine but instead needed better coffee. By highlighting the recommendation of clinicians, the brand aims to establish credibility and trust, suggesting it is a health-conscious choice. # Product The advertised product is Everyday Dose Coffee+, a coffee alternative that promises a better caffeine experience. It is for individuals who seek an improved coffee alternative recommended and shared by clinicians with their patients. The packaging is a foil packet with a minimalist design. The USPs conveyed are a better caffeine experience and the endorsement of clinicians, addressing potential purchase barriers by suggesting it is a healthier and more effective option than traditional coffee. The ad shows that the product can be incorporated into an active lifestyle. # Visual style The ad has a clean, lifestyle-oriented aesthetic with a focus on health and wellness. The production quality appears to be moderately polished. The image treatment uses natural lighting and a soft color palette. The ad integrates typography with a clear and legible font style. # Hooks Headline: I thought I needed STRONGER CAFFEINE... Turns out I just needed BETTER COFFEE. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that people experience of needing stronger caffeine. The ad copy is “I thought I needed STRONGER CAFFEINE… Turns out I just needed BETTER COFFEE.” # Value propositions - Clinicians' Choice # Benefits - BETTER COFFEE # Features - COFFEE+ # Call to action None used. # Social proof - Clinicians' Choice - Hundreds of clinicians shared this with their patients without compensation. # Point of view - Customer: The quote, “I thought I needed STRONGER CAFFEINE... Turns out I just needed BETTER COFFEE” represents the customer's shift from needing stronger coffee, to needing better coffee. - Brand: The product packaging and the offer, “GET COFFEE+ NOW 40% OFF”, display the brand's message and sales promotion. - External source: The “Clinicians’ Choice” badge and phrase, “Hundreds of clinicians shared this with their patients without compensation”, offers an external validation of the product's quality and trustworthiness. # Storyline - The ad presents an active lifestyle with two people running. This visually sets the context for consumers who are health-conscious or looking for an energy boost for their workouts. The image creates a lifestyle-oriented introduction to the product. It is implied that the perspective is from the brand, promoting the idea that Everyday Dose fits into an active daily routine. - A testimonial quote appears, stating, “I thought I needed STRONGER CAFFEINE... Turns out I just needed BETTER COFFEE.” This testimonial highlights the problem of dissatisfaction with typical caffeine sources and positions Everyday Dose as the solution, offering a better alternative. The testimonial is told from the customer's perspective. - The product is presented with a clear offer: “GET COFFEE+ NOW 40% OFF”. This is designed to drive immediate action by creating a sense of urgency and providing a direct incentive to purchase the product. This section of the ad is from the brand's perspective, giving the ad a strong call to action. - The clinicians' endorsement, signaled by the "Clinicians' Choice" badge, lends credibility to the product. The phrase "Hundreds of clinicians shared this with their patients without compensation." serves to persuade viewers that the product is a trusted option supported by healthcare professionals. This is stated from the perspective of an external source validating the efficacy and trustworthiness of the product.

# Ad summary This ad highlights the benefits of a product that reduces bloating, promotes healthier skin, smoother energy, and stronger hair. The ad features a 40% off offer. # Brand positioning The brand is positioned as a provider of products that address common beauty and wellness concerns, particularly those related to physical appearance and energy levels. The brand promotes a lifestyle of feeling good from the inside out, focusing on holistic wellness benefits such as less bloating, healthier skin, smoother energy, and stronger hair. The brand adopts a functional positioning by offering specific and tangible benefits that address common issues, suggesting a practical approach to beauty and wellness. # Product The featured product is implied to be a beverage or supplement that addresses bloating, skin health, energy levels, and hair strength. The product is presented as a solution to puffy face concerns, suggesting it is designed for individuals seeking to improve their physical appearance and overall well-being. It offers multiple benefits: less bloating, healthier skin, smoother energy, and stronger hair. It is implied that the product works by addressing the root causes of these issues, offering a comprehensive approach to beauty and wellness. The ad also includes a limited-time offer of 40% off, incentivizing immediate purchase. # Visual style The ad uses a bright, clean, and playful visual style. The production quality appears polished, with clear typography and well-lit product photography. The use of emojis and a simple color gradient suggests a platform-native style, similar to content found on Instagram Stories or TikTok. The bold typography is designed for easy scannability, while the image of the beverage adds visual appeal. The overall aesthetic aims to be eye-catching and quickly communicate the product's benefits. # Hooks Headline: PUFFY FACE? FIXED. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration being addressed is having a "PUFFY FACE?", which suggests concerns about facial appearance and potential underlying issues like bloating or poor skin health. The direct question highlights a common insecurity related to physical appearance. # Value propositions - Addressing the concern of a puffy face by offering a product with multiple benefits like less bloating, healthier skin, smoother energy, and stronger hair. # Benefits - Less Bloating - Healthier Skin - Smoother Energy - Stronger Hair # Features - Less Bloating - Healthier Skin - Smoother Energy - Stronger Hair # Call to action None used. # Social proof - None used. # Point of view - Customer: The question "PUFFY FACE?" at the top of the image addresses a common beauty concern that viewers might identify with, thus presenting it from a customer's perspective. - Brand: The statement "FIXED.", the list of benefits, and the "40% OFF" discount are all presented from the brand's point of view, as they are promoting the product and offering incentives. # Storyline - The ad starts by posing the question "PUFFY FACE?", immediately capturing the viewer's attention and highlighting a common concern. The brand is presenting this question from the customer's POV, highlighting an issue they might be facing. - The ad follows by stating "FIXED.", offering a solution to the problem presented. The brand is presenting the solution from the brand's POV, positioning the product as the answer to the viewer's concerns. - The ad then lists several benefits of the product, including "Less Bloating", "Healthier Skin", "Smoother Energy", and "Stronger Hair", showing the advantages of the product. The brand is listing the benefits from the brand's POV, highlighting the positive impacts of using the product. - The ad concludes by offering a "40% OFF" discount, incentivizing the viewer to make a purchase. The brand is using an offer from the brand's POV to encourage immediate action.

# Ad summary This ad promotes Everyday Dose Coffee+, a coffee alternative that contains caffeine, L-theanine, chaga, lion's mane, and collagen. The ad features a woman who shows a container of dirty water and food to represent what your gut looks like. She then shows a jar of supplements and says that people spend hundreds of dollars on supplements to fix their gut. She then promotes Everyday Dose Coffee+ as a way to get the same benefits as supplements from one cup of coffee. She states that it is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. She then shows a bundle of Everyday Dose Coffee+ that is on sale for $25. # Brand positioning Everyday Dose is presented as a functional coffee alternative that provides the same benefits as multiple supplements in one cup. The brand positions itself as a solution to gut health issues, weight management, focus, and skin clarity. It promotes a lifestyle of convenience and health consciousness, offering a sugar-free, gluten-free, and non-GMO option. The brand pushes against the norm of taking multiple supplements by offering a single product that combines several benefits. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to the desire for better health and convenience. # Product Everyday Dose Coffee+ is a coffee alternative that contains caffeine, L-theanine, chaga, lion's mane, and collagen. It is designed for people who want to improve their gut health, manage their weight, enhance focus, and clear up their skin. The product is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. The USPs include its ability to provide multiple benefits in one cup, its convenience, and its health-conscious formulation. The ad shows the product being mixed with water and consumed as a coffee alternative. The ad addresses the purchase barrier of spending hundreds of dollars on multiple supplements by offering a single, affordable product. # Visual style The ad has a UGC feel with a casual, unpolished aesthetic. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 You need caffeine to function, take L-theanine. Text overlay: 00:00–00:02 NEED / 00:00–00:10 YOUR GUT (on sign) / 00:01–00:02 L-THEANINE Visual: 00:00–00:02 A woman with brown hair and glasses, wearing a white t-shirt, stands in front of a gray laundry basket with a sign that says "YOUR GUT" with arrows pointing up. On top of the laundry basket is a clear plastic container with brown liquid and food pieces, and a glass jar. The woman pours white powder from a black and white bottle into the glass jar. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of having a bad gut and spending hundreds of dollars on supplements to fix it. "Most people will spend hundreds of dollars on supplements to fix it." # Value propositions - Get the same benefits as multiple supplements from one cup of coffee - Sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients - Entire bundle for just $25 # Benefits - Get those same benefits from one cup of coffee # Features - Caffeine - L-theanine - Chaga - Lion's mane - Collagen - Sugar-free - Gluten-free - Non-GMO - Clinically studied ingredients # Call to action I'll drop a link for this deal below, but grab it now because once you scroll, you can never get this deal again. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a customer of the brand, sharing her experience and promoting the product. # Storyline - 00:00–00:08 00:00–00:08 The woman introduces the concept that many people have issues that they try to solve with supplements, such as needing caffeine, carrying weight in their midsection, eating junk food, and having skin issues. - 00:08–00:14 00:08–00:14 She shows a container of dirty water and food to represent what your gut looks like and says that people spend hundreds of dollars on supplements to fix it. - 00:14–00:18 00:14–00:18 She introduces Everyday Dose Coffee+ as a way to get the same benefits as supplements from one cup of coffee. - 00:18–00:24 00:18–00:24 She lists the ingredients in Everyday Dose Coffee+, including caffeine, L-theanine, chaga, lion's mane, and collagen. - 00:24–00:30 00:24–00:30 She states that Everyday Dose Coffee+ is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. - 00:30–00:38 00:30–00:38 She states that one bag of Everyday Dose Coffee+ normally costs $45, but you can get an entire bundle for $25. - 00:38–00:47 00:38–00:47 She reiterates the problem of having a bad gut and spending money on supplements, and then encourages viewers to grab the deal for Everyday Dose Coffee+ before it's gone.

# Ad summary This ad features a split screen of a woman looking tired and bloated before taking the product, and then energized and refreshed after taking the product, while the text highlights the before/after benefits and a limited-time offer for the starter kit. # Brand positioning Everyday Dose is presented as a modern alternative to coffee, positioning itself against the negative side effects often associated with traditional caffeine sources. The brand emphasizes smoother energy without jitters or crashes, appealing to those seeking consistent focus and productivity. By highlighting bloating and negative feelings related to coffee, Everyday Dose suggests it is for individuals who are health-conscious and looking for a gentler, more effective way to integrate caffeine into their routine, promoting a feeling of well-being and a positive morning experience. # Product Everyday Dose is presented as a coffee alternative aimed at providing smoother energy and consistent focus. The product is designed for individuals who experience negative side effects from coffee, such as jitters, crashes, and bloating. It is positioned as a way to avoid the sluggishness often felt in the afternoon and to improve one's morning routine. The main selling points are its ability to provide sustained energy without the downsides of traditional coffee, helping users feel good and maintain focus throughout the day. # Visual style The ad has a cartoonish, illustrated style, reminiscent of a digital painting. The layout is clean and symmetrical, using a before-and-after split screen to quickly convey the product's impact. The design employs contrasting colors like pink and yellow against a dark blue background to draw attention to the offer. The ad mimics platform-native comparison posts, enhancing its scannability and stop power in-feed. The typography is bold and straightforward, ensuring the key messages are easily readable. # Hooks Headline: CLAIM YOUR STARTER KIT NOW! # Funnel stage Bottom of funnel (Conversion) # Pain points The ad targets the pain point of experiencing negative effects from coffee, such as "Sluggish, crashing everyday at 3PM, bloated, and feeling like coffee is against you." # Value propositions - Smoother energy, no jitters or crashes, and consistent focus, providing a better alternative to coffee. - Finally feeling GOOD about your morning routine. # Benefits - Finally feeling GOOD about your morning routine. # Features - Smoother energy - No jitters - No crashes - Consistent focus # Call to action CLAIM YOUR STARTER KIT NOW! # Social proof - Join 300,000+ Happy Customers # Point of view - Customer: The 'before' and 'after' images showcase the product's impact on the customer's energy and well-being, from the user's perspective. - Brand: The call to action to claim the starter kit and the mention of happy customers, showcases the brand's attempt to persuade the audience to make a purchase. - External source: The five stars displayed above the line 'Join 300,000+ Happy Customers' is intended to lend credibility to the product. # Storyline - The ad shows the customer's perspective, first depicting them feeling sluggish and bloated. The intention is to highlight the negative experience of coffee and its after-effects. - The ad then cuts to the customer's perspective after taking Everyday Dose, where they now appear energetic and focused. The purpose is to highlight the product's benefits as a solution. - The brand then takes over to present the offer: claiming the starter kit now, with a before and after price. The aim is to persuade the audience to make a purchase by highlighting the value and scarcity. - The brand highlights that 300,000+ customers are happy as a way to build social proof and further encourage conversion.

# Ad summary This ad combines coffee and skincare into one by offering collagen infused coffee for smoother, brighter skin for \$27. It also offers a free starter kit. # Brand positioning This brand seems to be positioning itself as a brand that is combining beauty and lifestyle into one. The collagen-infused coffee targets people who are concerned about beauty. The brand aims to provide a way for customers to achieve smoother, brighter skin conveniently and enjoyably. # Product This ad promotes collagen-infused coffee, which the ad claims can result in smoother, brighter skin. The product comes ready-to-drink and is enjoyed with a straw. The ad offers a free starter kit with purchase. The ad addresses the need for convenience and an easy beauty routine. # Visual style The ad has a clean, modern aesthetic with a bright pink color palette. The image is well-lit and professionally shot, with a focus on the product. The composition is simple and direct, with text overlaid on the image to convey key information. The overall style is optimized for scannability and visual appeal. # Hooks Headline: COFFEE + SKINCARE IN ONE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Coffee + skincare in one - Collagen-infused coffee for smoother, brighter skin # Benefits - smoother, brighter skin # Features - Collagen-infused coffee # Call to action CLAIM YOUR FREE STARTER KIT → # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, highlighting the product and its benefits from a promotional standpoint. # Storyline - The ad opens by positioning the coffee as a combination of coffee and skincare, which is intended to intrigue the audience with the combination of two things. This is told from the brand's POV. - Next, the ad announces the price of $27 for the product, which is designed to inform the viewer about the cost and create urgency, because it is only being offered for that price today. This is told from the brand's POV. - The ad highlights the claim that the collagen-infused coffee results in smoother, brighter skin. This is intended to communicate the benefit of the product. This is told from the brand's POV. - The ad prompts viewers to claim their free starter kit which is designed to motivate customers to take advantage of the offer. This is told from the brand's POV.

# Ad summary A woman in a car talks about her health and not being able to fix her bloating and puffy face despite doing 75 hard. She says she watched Youtube, podcasts, and ChatGPT and all recommend probiotics, prebiotics, and postbiotics, but she didn’t want to spend hundreds every month, so she found something that helps her gut that costs less than her coffee: mushroom coffee. She heard from a gym buddy, who is snatched, that most girls chase workouts and diets and forget to take care of their actual gut health. The girl recommends switching coffee, not doing cleanses or pills, and says it has collagen in it. # Brand positioning Everyday Dose Coffee presents itself as an alternative to traditional health and weight-loss practices that often ignore the gut. The brand directly appeals to women who are already active in health and fitness. Everyday Dose positions itself to address problems that traditional diet and fitness approaches miss. The brand is presented as an easy, affordable, and sustainable health solution. # Product Everyday Dose Coffee is a coffee alternative that contains collagen and aims to improve the user's gut health without cleanses or pills. According to the ad, fixing your gut makes your skin look better and helps you absorb nutrients, and you'll feel amazing. It is presented as a simple swap and costs less than coffee, making it an affordable and accessible option for consumers. The ad indicates that the Everyday Dose Coffee comes in a kit that includes a frother scoop and a bag. # Visual style The ad has a raw and authentic feel, as it is shot in a selfie style with natural lighting. The editing style includes quick cuts to keep the pacing engaging, and the cuts align with the speakers' speech, emphasizing key points. # Hooks Spoken: Female 1: November, January. [conversational] Text overlay: NOVEMBER / JANUARY Visual: 00:00–00:02 In a selfie-style shot from inside a parked car, Female 1, a woman in her mid-20s, speaks directly to the camera. She has light skin, is wearing a white shirt, and has long light-brown hair. Beside her head are two smaller photos from her phone, one on each side. On the left side is a photo of her from November in a gym with bandages on her stomach. The right side has a photo of her from January in a bedroom wearing a bathing suit. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is bloating and puffy face, despite the creator doing 75 hard, working out 2x a day, cutting sugar, and drinking a gallon of water a day. # Value propositions - The girlies: I wanted to look hot and feel hot - Switching my coffee: No cleanse, no pills, just switching my coffee - It's coffee, I don't forget to take it, it's such an easy swap - Costs less than my coffee. # Benefits - Helps my gut - Costs less than my coffee - Skin looks better - You absorb the nutrients - You feel amazing # Features - Mushroom coffee - Collagen # Call to action Grab the kit, frother scoop bag included. # Social proof - "She said that most girls chase that workout and those diets but forgets to take care of their actual gut health." # Point of view - Customer 100% – The entire ad is told from the perspective of a real user of the product, relating her personal experiences and point of view. # Storyline - 00:00–00:02 00:00–00:02 The creator references before and after photos of herself, dated November and January, with a weight-loss visual. The before and after photos aim to highlight the positive changes she has experienced in a relatively short time. - 00:02–00:06 00:02–00:06 The creator speaks from the perspective of someone who has discovered an important insight about gut health and wishes she had known it sooner. She positions herself as someone who can share valuable information that others may be missing. - 00:06–00:15 00:06–00:15 The creator talks about previously trying to fix her health and doing 75 hard, working out, cutting sugar, and drinking a gallon of water a day, but nothing was changing. The creator is conveying her frustration and struggles with health and weight loss. - 00:15–00:28 00:15–00:28 The creator emphasizes that she wanted to look and feel hot, conveying the emotional motivation behind her health journey, and mentions using sources like Youtube, podcasts, and ChatGPT. This communicates that she has done the research and is credible. - 00:28–00:37 00:28–00:37 The creator introduces advice she received from someone at the gym, implying that the product has been endorsed by other women, creating social proof, and that most women forget to take care of their actual gut health. This positions her as relatable and part of a community. - 00:37–00:41 00:37–00:41 The creator explains that once you fix your gut your skin will look better and you will absorb the nutrients and feel amazing, highlighting all the benefits of taking care of your gut. She aims to inspire hope and excitement about potential results. - 00:41–00:56 00:41–00:56 The creator shares that a friend could stick to a routine by switching to the advertised mushroom coffee, creating an easy solution. By sharing the experience of a friend, the creator builds trust and familiarity. - 00:56–01:00 00:56–01:00 The creator shares the results from using the product, showing a side-by-side comparison of before and after. This aims to drive interest by visualizing the success of using the product. - 01:00–01:13 01:00–01:13 The creator conveys that she feels hot and loves it and because it's coffee she doesn't forget to take it. This re-emphasizes that the product is an easy swap and also drives excitement by using the word "hot." - 01:13–01:17 01:13–01:17 The creator makes a direct call to action by requesting the viewer grab the kit, frother scoop bag included, don't waste any more time doing everything but fixing your gut. The creator is using urgency to take action now, rather than later.

# Ad summary This image ad for Everyday Dose Coffee+ targets individuals experiencing high cortisol levels. It highlights the product as a solution, emphasizing its clinician's choice status, numerous happy customers, and a limited-time offer. # Brand positioning Everyday Dose is presented as a modern solution for coffee drinkers. The brand positions itself in the health and wellness space by offering a coffee alternative that aims to deliver the benefits of coffee without the drawbacks, such as jitters. The ad showcases a functional positioning by emphasizing the 'Coffee+' aspect, highlighting added ingredients like collagen, L-theanine, and mushrooms, which are meant to provide clarity and focus while remaining gut-friendly. # Product The advertised product is Everyday Dose Coffee+, a mild roast coffee alternative in powder form. The product contains collagen, L-theanine, and mushrooms. The ad specifically calls out that it gives clarity and focus, is gut-friendly, and provides no jitters. It is packaged in a holographic resealable bag. The ad implies that this coffee is for individuals seeking a healthier alternative to traditional coffee that can help combat the negative side effects of regular coffee consumption. # Visual style The ad uses a clean and minimalistic visual style with a focus on the product. The color palette is mainly white and green, with the holographic product bag providing a modern touch. The typography is bold and clear, ensuring readability. The overall look is modern, simple and eye-catching. # Hooks Headline: HIGH CORTISOL? MEET YOUR MATCH. # Funnel stage Middle of funnel (Consideration) # Pain points The ad calls out 'HIGH CORTISOL?' which is intended to address the problem of high cortisol levels. # Value propositions - Coffee+ offers clarity and focus through ingredients like collagen and L-Theanine, provides a gut-friendly experience, and eliminates jitters, providing a healthier alternative to traditional coffee. # Benefits - CLARITY & FOCUS - GUT FRIENDLY - NO JITTERS # Features - Collagen + L-Theanine + Shaga + Lion's Mane # Call to action None used. # Social proof - 300,000+ HAPPY CUSTOMERS - ✓ CLINICIAN'S CHOICE # Point of view - Brand: Top headline introduces the product as a solution. - External source: The '✓ CLINICIAN'S CHOICE' builds trust through expert endorsement. - Brand: 300,000+ HAPPY CUSTOMERS show the value of the product. - Brand: Product bag + discount information showcase the product being advertised. # Storyline - The ad begins by posing a question: 'HIGH CORTISOL?' This is intended to grab attention by speaking directly to a potential customer's health concern from the brand's perspective. - The ad continues with 'MEET YOUR MATCH.' It is intended to position the advertised product as the solution to the problem introduced in the first part of the ad from the brand's perspective. - The ad uses the phrase '300,000+ HAPPY CUSTOMERS' and '✓ CLINICIAN'S CHOICE.' It is intended to build trust and credibility in the product by showing popularity and endorsement from external sources. - The ad presents the product bag of 'EVERYDAY DOSE COFFEE+' alongside the text 'COFFEE+ NOW $45 $27.' This is intended to further showcase the product being advertised as well as highlight the discount available from the brand's perspective.

# Ad summary This ad features the coffee product with collagen peptides that the user can drink for skincare benefits. It also shows a limited-time offer for 40% off. # Brand positioning Everyday Dose is positioned as a health and wellness brand that offers coffee with collagen peptides to make skincare drinkable. They stand out by offering coffee with skincare benefits. The brand promotes the beauty and health benefits that can come from their products and tries to make it easy for users to incorporate skincare into their daily lives through a simple coffee. # Product The product featured is a coffee product with collagen peptides. The ad states that the user can drink this coffee for skincare benefits. The product comes in a clear glass and has the brand name printed on the glass. The coffee promises to boost hydration and dewiness, promote glowing skin, cause less bloating for more radiance, and support elasticity for firmer and smoother skin. # Visual style The ad has a clean and modern visual style. It is a studio shot with high production quality. The image treatment includes background removal so that the image can be clearly shown on a white background. The typography integration is bold and large to be easily seen. This style has good stop power in feed as it is high quality. # Hooks Headline: DRINKABLE SKINCARE FOR # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the customer's pain point of skincare feeling like a chore or being hard to keep up with. The customer has to use multiple products and keep up with a routine. The frustration is signaled through the promise of drinkable skincare: "DRINKABLE SKINCARE FOR". # Value propositions - Drinkable skincare through coffee and collagen peptides # Benefits - Boosts Hydration/ Dewiness - Promotes Glowing Skin - Less Bloating = More Radiance - Supports Elasticity for Firmer + Smoother Skin # Features - COFFEE+ With Collagen Peptides # Call to action CLAIM DEAL NOW → # Social proof - None used. # Point of view - Brand: The brand is presenting its product, what it is, and its benefits. - Customer: The ad shows the product from a customer's point of view to show the customer how they would drink the coffee. - Customer: The customer is presented with the benefits that this coffee would provide them. # Storyline - The ad starts with a headline about drinkable skincare to grab the viewer's attention and introduce the product's primary benefit from the brand's perspective. - The ad shows a glass of coffee with the brand name on it to showcase the product and provide a visual reference for potential customers from the brand's perspective. - The ad lists the product's benefits to highlight its value proposition for the customer and make a clear case for why they should purchase it, from the brand's perspective. - The ad shows a 'Claim Deal Now' button to drive conversions and encourage immediate action from the customer's perspective.

# Ad summary An image ad for Everyday Dose Coffee+ shows the product box with 5 free gifts inside. There is a headline that reads, "WAIT...THIS IS ALL FREE?!". # Brand positioning Everyday Dose is presented as a modern coffee alternative. The products included are all black with minimalist designs that imply a focus on simplicity and health. The brand's emphasis on coffee alternatives suggests it aims to stand out from traditional coffee brands by offering functional and potentially healthier options. The brand's aesthetic choices position it in a more lifestyle-oriented and modern market segment, attracting consumers who want to enjoy the benefits of coffee without the traditional drawbacks. # Product The featured product is Everyday Dose Coffee+, presented as a coffee alternative with added health benefits, specifically powered by mushrooms. The ad shows an open black box containing the coffee product along with five free gifts, emphasizing the value and additional perks of the purchase. The Everyday Dose Coffee+ packaging is a sleek, black bag or box with minimalist design. A lightning bolt logo and simple sans-serif text are present on an additional product within the box. # Visual style The ad has a highly polished, studio-shot aesthetic, utilizing a simple product-focused flatlay. The image treatment includes background removal and strategic color blocking to draw attention to the offer. The typography is bold and large, enhancing scannability and stop power in the feed. The color scheme uses purple and black with bright yellow accents to highlight the offer, creating a visually appealing and attention-grabbing effect. # Hooks Headline: WAIT...THIS IS ALL FREE?! # Funnel stage Bottom of funnel (Conversion) # Pain points The ad highlights the cost of coffee, and the desire to get more for less. # Value propositions - Coffee+ is 40% NOW! - All FREE?! Coffee+ with 5 FREE Gifts inside # Benefits - 40% off # Features - Coffee+ - Powered by mushrooms - 5 FREE Gifts inside # Call to action None used. # Point of view - Brand: The brand is presented throughout, emphasizing the offer, the product benefits, and the value of the additional free gifts. # Storyline - The ad opens with the question, "COFFEE+ IS 40% NOW!", and then immediately asks "WAIT...THIS IS ALL FREE?!", creating a sense of urgency and excitement around a limited-time offer. The brand, Everyday Dose, is telling the customer that by acting now, they can receive a significant discount and free gifts with their purchase, grabbing their attention and piquing their interest. - The opened product box, surrounded by additional free gifts, reinforces the concept of receiving extra value, while the brand is highlighting the benefits of purchasing Coffee+ by showing the customer everything they will receive in their order. The brand aims to show that it is offering exceptional value to the customer, driving consideration and action. - The strategic placement of "FREE 🤑" stickers on each of the gifts further emphasizes the deal's value and the excitement around the special offer. The brand reinforces the value proposition to the customer and motivates them to take advantage of the offer before it expires. - The ad ends by repeating the deal, "COFFEE+ IS 40% NOW!", to reinforce the immediate discount offer at the top and bottom of the ad. The brand is reinforcing the time-sensitive offer to the customer, encouraging immediate action to make a purchase.

# Ad summary This image ad focuses on the negative effects of high cortisol on the body. It highlights the product Coffee+ as a solution to keep cortisol in check to help people feel less bloated and less stressed. # Brand positioning Everyday Dose aims to provide a healthier alternative to traditional coffee by offering a blend that supports overall well-being. Positioned as a functional beverage, it targets health-conscious individuals looking for a daily caffeine boost without the negative side effects associated with coffee, such as increased cortisol levels. Everyday Dose differentiates itself by focusing on stress reduction and improved physical comfort, appealing to those who seek a balanced and health-oriented lifestyle. # Product Coffee+ by Everyday Dose is designed to help manage cortisol levels, with the goal of reducing bloating and stress. Marketed as a healthier alternative to regular coffee, Coffee+ contains ingredients intended to keep cortisol in check. The product is promoted for individuals who experience bloating and stress, suggesting it's tailored for those seeking physical and emotional comfort through a daily beverage. The ad emphasizes a clinical endorsement with the statement "Backed by 600+ Clinicians", adding credibility to its health claims. The product is available for purchase in a sealed bag. # Visual style The ad has a clean and minimalist visual style with a focus on clear messaging and product presentation. The color palette is simple, primarily using a cream background with red and black accents to draw attention to key points. The layout is straightforward with a balance between text and visuals, creating a visually scannable ad suitable for fast-paced social media feeds. The graphic element is a basic line drawing. # Hooks Headline: HIGH CORTISOL SHOWS... # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of high cortisol levels leading to bloating and increased weight around the waistline. The frustration is signaled by the ad's opening statement: "HIGH CORTISOL SHOWS... Right around the waistline." # Value propositions - The product is being offered at a discounted price of $27 (originally $45). # Benefits - Coffee+ helps keep cortisol in check - so you feel less bloated and less stressed. # Features - Coffee+ # Call to action None used. # Social proof - "Backed by 600+ Clinicians" # Point of view - Brand: Throughout the ad, the brand establishes its positioning and credibility through the language of the ad. # Storyline - The ad starts with the statement "HIGH CORTISOL SHOWS... Right around the waistline" to highlight the negative effects of high cortisol on the body, particularly focusing on bloating and weight gain around the waist. This message intends to grab the viewer's attention by pinpointing a common concern. - Next, the ad transitions to showcasing the product Coffee+ as a solution to this problem. The ad shows how it is now being offered at a discounted price of $27 (originally $45), enticing the viewer to make a purchase to combat high cortisol levels. - Finally, the ad concludes with the text, "Coffee+ helps keep cortisol in check - so you feel less bloated and less stressed" followed by "Backed by 600+ Clinicians", which is intended to reassure the viewer that Coffee+ is an effective and trustworthy product for managing cortisol levels, reducing bloating, and alleviating stress. The ad wants the consumer to believe they can trust the product due to endorsements from 600+ clinicians.

# Ad summary An ad for Everyday Dose Coffee+ promotes a coffee product designed to deliver clarity and focus, gut health, and no jitters. # Brand positioning Everyday Dose positions itself as a provider of functional coffee, differentiating itself from traditional coffee by emphasizing health benefits such as clarity, focus, and gut health, while eliminating negative side effects like jitters. The brand presents itself as a modern wellness brand, aiming to occupy a space in the consumer's mind as a healthy and effective alternative to traditional coffee. The packaging and promotional materials have a contemporary, clean design, aligning with a health-conscious lifestyle and setting it apart from more conventional coffee brands. # Product Everyday Dose Coffee+ is a mild roast coffee product that includes ingredients such as collagen, L-theanine, Chaga, Lion's Mane, and vitamin D. It is designed to provide clarity and focus, be gut-friendly, and cause no jitters. The packaging is a resealable bag in white, black, and purple with a modern design. The ad emphasizes the benefits of the coffee, targeting individuals seeking a healthier coffee alternative that supports mental clarity and gut health without the side effects associated with regular coffee. It addresses potential purchase barriers by highlighting the absence of jitters and focusing on the health benefits. # Visual style The ad features a clean and modern visual style with bright, contrasting colors (white, black, and pink) to grab attention. The production quality appears to be studio-shot with a focus on product presentation and clear messaging. The design incorporates bold typography and simple shapes like circles and rectangles for emphasis. The layout is straightforward and easy to scan, prioritizing scannability with clear headlines and benefit callouts. The overall aesthetic is professional and polished, aiming to build trust and credibility with potential customers. # Hooks Headline: CORTISOL OUT OF CONTROL? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that high cortisol levels are a problem. The ad copy asks, "CORTISOL OUT OF CONTROL?" # Value propositions - Clarity & Focus: Achieve improved mental clarity and concentration. - Gut Friendly: Supports digestive health while enjoying coffee. - No Jitters: Enjoy coffee without the common side effects of jitters. # Benefits - Clarity & Focus - Gut Friendly - No Jitters # Features - Collagen - L-Theanine - Chaga - Lion's Mane - Vitamin D # Call to action None used. # Social proof - 100,000+ 5-STAR REVIEWS - Clinicians' Choice - Hundreds of clinicians shared this with their patients without compensation. # Point of view - Brand: All text and visuals related to the product being offered and its benefits are communicated from the brand's point of view. - Customer: The mention of 100,000+ 5-star reviews references the customer's point of view. - External source: The mention of Clinicians' Choice references an external point of view. # Storyline - The ad opens by asking if the viewer's cortisol is out of control to highlight the problem, as seen from the brand's perspective. It immediately offers a solution to position the product as a remedy. - The ad then showcases the Everyday Dose Coffee+ product, providing a visual anchor and demonstrating the brand's solution to the identified issue from the brand's perspective. It shows the packaging and highlighting key ingredients. - The ad emphasizes the product's popularity and reliability through social proof, presenting the '100,000+ 5-Star Reviews' to build trust and demonstrate the value of the product from the customer's perspective. This suggests others have had positive experiences with it. - Finally, the ad underscores the brand's commitment to customer satisfaction with a '45-Day Guarantee', reducing risk and encouraging purchase from the brand's perspective. It provides assurance of the product's effectiveness.

# Ad summary In this ad, two guys are talking to each other, and one is trying to promote mushroom coffee by Everyday Dose. He asks if the other one has problems, like bloating or feeling exhausted all the time, and then recommends trying his mushroom coffee. # Brand positioning Everyday Dose positions itself as a convenient solution for gut health through mushroom-infused coffee. The brand aims to simplify wellness routines by combining coffee with functional ingredients, eliminating the need for multiple supplements. It targets individuals experiencing bloating, fatigue, and sugar cravings, promising an easy way to address these issues. By offering a quick, 30-second coffee preparation, Everyday Dose taps into the demand for efficiency and convenience in health and wellness. # Product Everyday Dose offers mushroom coffee, a blend of coffee and functional ingredients designed to benefit gut health. It comes in the form of instant coffee, prepared in under 30 seconds by mixing it into a cup. The product is presented as a solution for those experiencing constant bloating, gas, exhaustion, and intense sugar cravings. According to the ad, it has 100,000+ five-star reviews. The coffee replaces the need for "juggling a bunch of different powders and pills" to improve gut health by condensing it into one cup. # Visual style The ad has a clean, casual aesthetic with bright, natural lighting. The editing is simple with mostly static shots. The production quality appears mid-range, avoiding a highly polished commercial feel. # Hooks Spoken: 00:00-00:02 Hey, I'll be back in a bit. Text overlay: 00:02-00:03 What is that? Visual: 00:00–00:01 Man in kitchen is making mushroom coffee while stirring in a glass. / 00:01–00:03 The other man is coming in with a Trader Joe's tote bag, looking at him. # Funnel stage Consideration # Pain points The pain point is constant bloating, gas, exhaustion, and intense sugar cravings. # Value propositions - Functional ingredients combined with coffee means better gut health. - Quick and easy to make. # Benefits - benefit your gut health - eliminates the need to juggle a bunch of powders and pills # Features - delicious coffee - functional ingredients - takes less than 30 seconds to make # Call to action I'll put a link right here for you # Social proof - "Plus they have over 100,000 five-star reviews" – Man 1 # Point of view - Brand 95% – The man in the kitchen is promoting the brand. - Customer 5% – The man back from shopping asks the man in the kitchen if he can try some and where he can buy it. # Storyline - 00:00–00:03 The man in the kitchen is making a cup of mushroom coffee while the other person is coming back from shopping. - 00:03–00:06 The man back from shopping asks what that is. - 00:06–00:07 The man in the kitchen says it is for gut health. - 00:07–00:08 The man back from shopping asks if he can try some. - 00:08–00:18 The man in the kitchen asks if he has problems like bloating, farting, exhaustion, and sugar cravings, and the man back from shopping says yes. - 00:18–00:21 The man in the kitchen says he can have some because that coffee is for all those problems. - 00:21–00:24 The man back from shopping sounds disbelieving. - 00:24–00:30 The man in the kitchen describes the product as mushroom coffee from Everyday Dose, which contains functional ingredients that are good for your gut health. - 00:30–00:36 He adds that it takes 30 seconds to make, and so you do not have to juggle a bunch of powders and pills. - 00:36–00:38 The man back from shopping asks if it actually works. - 00:38–00:46 The man in the kitchen describes how it worked wonders for him and that it has over 100,000 five star reviews. - 00:46–00:47 The man back from shopping wants to know where he can buy it. - 00:47–00:57 The man in the kitchen promotes the sale right now where you can get a big discount on the coffee, a free VIP starter kit, and free shipping and says he'll put a link right here.

# Ad summary This ad features a man promoting Everyday Dose coffee. He states that he has tested a lot of supplements over the last 5 years. He recommends Lion's Mane for memory and focus, Chaga for immunity and gut health, L-Theanine to reduce stress, and collagen for healthier hair, skin, nails, and joints. He then states that Everyday Dose has all the benefits of these supplements. He says that you could buy all the supplements separately, but you would be spending over $150 a month, and then you're stuck taking a bunch of different powders and pills every day. Everyday Dose has efficacious doses of all those supplements and benefits in the form of a delicious coffee. # Brand positioning Everyday Dose positions itself as a simple, all-in-one solution for individuals seeking the benefits of multiple supplements without the hassle and expense of buying them separately. The brand promotes a lifestyle of convenience and efficacy, suggesting that consumers can achieve optimal health and wellness through a single, delicious cup of coffee. By combining various supplements into a coffee, Everyday Dose challenges the norm of complex supplement routines and offers a functional and accessible product. The brand's positioning leans towards both functional (efficacy, cost-effectiveness, simplicity) and emotional (convenience, enjoyment) benefits, appealing to consumers who value both health and ease. # Product Everyday Dose is a coffee product designed to deliver the benefits of multiple supplements in a single serving. It's positioned for individuals who want to improve their memory, focus, immunity, gut health, reduce stress, and achieve healthier hair, skin, nails, and joints. The product combines ingredients such as Lion's Mane, Chaga, L-Theanine, and collagen protein into a coffee blend. A key USP is that Everyday Dose provides all the benefits of these supplements in one convenient and delicious cup, eliminating the need for multiple pills and powders. The ad addresses the purchase barriers of high cost and complicated routines associated with buying and taking individual supplements. Everyday Dose is presented as a simpler, more affordable alternative that delivers the same efficacious doses in a palatable form. # Visual style The ad has a casual, UGC feel, with a handheld camera style in the beginning. It is shot in natural light and appears to be filmed outdoors and inside a car. The editing style consists of quick cuts to emphasize different points. The pacing is moderate, with cuts timed to coincide with changes in spoken content. The overall production quality suggests a low-budget approach, aiming for authenticity and direct communication. # Hooks Spoken: 00:00–00:02 For the past five years, I've treated my body as a human experiment. Text overlay: 00:00–00:03 I've tested too many supplements to count. Here's what works: Visual: 00:00–00:02 The shot shows a fair-skinned male in his 20s standing outside on the steps of a building on a sunny day. He is wearing a white t-shirt, light brown hat, and silver sunglasses. The camera is handheld and close up on the man's face. The background shows the steps of the building and a blue sky. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration this product solves is the inconvenience and cost of buying and taking multiple supplements. "You'll be spending well over $150 a month, and then you're stuck taking a bunch of different powders and pills every single day." # Value propositions - Combines multiple supplements into one convenient cup of coffee. - Provides efficacious doses of all supplements. - Offers all the benefits in a delicious coffee form. - Eliminates supplement stacking and complicated routines. # Benefits - Better memory - Better focus - Better immunity - Gut health - Reduce stress - Healthier hair - Healthier skin - Healthier nails - Healthier joints # Features - Lion's Mane - Chaga - L-Theanine - Collagen Protein # Call to action The link below will take you right to this deal. # Point of view - Customer 100% – The entire ad is delivered from the perspective of someone with experience using and testing supplements, creating a testimonial style. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic by stating he has tested too many supplements and will share what works. The message is to establish credibility and expertise. This is delivered from the creator's perspective, presented as a knowledgeable source. - 00:02–00:06 00:02–00:06 The creator recommends Lion's Mane for better memory and focus. This offers a specific solution to a common need. It is delivered from the creator's perspective, presented as a recommendation based on experience. - 00:06–00:10 00:06–00:10 The creator recommends Chaga for better immunity and gut health. This adds another specific solution. It is delivered from the creator's perspective, continuing the expert testimonial approach. - 00:10–00:14 00:10–00:14 The creator recommends L-Theanine to reduce stress. This reinforces the value of the products. It is delivered from the creator's perspective, with a casual tone. - 00:14–00:18 00:14–00:18 The creator recommends collagen for healthier hair, skin, nails, and joints. This offers a final specific solution, with a focus on beauty and wellness. It is delivered from the creator's perspective, presented as informed advice. - 00:18–00:23 00:18–00:23 The creator states that if someone wanted all of those benefits from all those supplements, he would recommend Everyday Dose. This transitions into the product pitch, positioning it as a comprehensive solution. This is delivered from the creator's perspective, with a supportive tone. - 00:23–00:33 00:23–00:33 The creator acknowledges that one could buy all the supplements separately but it would be expensive and involve taking many pills. This highlights the drawbacks of the traditional approach, setting up the contrast. The tone here is informative and practical. - 00:33–00:40 00:33–00:40 The creator describes Everyday Dose as a delicious coffee that provides efficacious doses of all those supplements. The perspective is that of an informed advocate. - 00:40–00:46 00:40–00:46 The creator emphasizes the convenience and simplicity of Everyday Dose, eliminating supplement stacking and complicated routines. The message is focused on ease of use and practicality. It is delivered from the creator's perspective. - 00:46–00:52 00:46–00:52 The creator addresses different types of consumers—those already stacking supplements and those wanting more from their coffee—positioning Everyday Dose as a solution for all. This broadens the appeal and makes the product seem universally beneficial. - 00:52–00:59 00:52–00:59 The creator details the free items included in the VIP starter kit. This adds value and incentivizes purchase. It is delivered from the creator's perspective. - 00:59–01:05 00:59–01:05 The creator directs viewers to the link below to take advantage of the deal, warning that the kits tend to sell out fast. This creates urgency and prompts immediate action. This is delivered from the creator's perspective.

# Ad summary The ad suggests coffee might be the source of jitters, anxiety and afternoon crashes. Coffee+ supports smoother energy with mushrooms + adaptogens, and offers a 40% off Starter Kit. # Brand positioning Coffee+ is positioning itself as a better coffee alternative that doesn't give you the negative side effects of regular coffee like jitters and anxiety. It contains mushrooms and adaptogens for smoother energy. The brand pushes against the negative performance effects of typical coffee products, providing a functional alternative. # Product Coffee+ supports smoother energy with mushrooms and adaptogens. The ad mentions that coffee spikes cortisol and overstimulates your nervous system, which leads to jitters, anxiety, and afternoon spikes. The product is Coffee+, which seems to be marketed toward people who experience negative effects from coffee but still want the energy. # Visual style The ad has a soft, natural aesthetic. The color palette is muted and calming, with light beige and cream tones. The image is well-lit and professionally shot. The product is the focus of the ad, but it's presented in a lifestyle context with a person in a robe in the background. The overall effect is clean, modern, and inviting. # Hooks Headline: Your coffee might be the problem. # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies the frustration of experiencing jitters, anxiety, and afternoon spikes as a result of drinking coffee. The ad copy explicitly states "That's why people experience: • jitters • anxiety • afternoon spikes" # Value propositions - Coffee+ supports smoother energy with mushrooms + adaptogens. # Benefits - smoother energy # Features - mushrooms - adaptogens # Call to action Try Coffee+ now 40% off Starter Kit → # Social proof - None used. # Point of view - Brand: The ad speaks from the perspective of the brand, promoting its product as a solution to the problems caused by coffee. # Storyline - The ad starts by suggesting that the viewer's coffee might be the problem. This is intended to challenge the viewer's assumptions about their daily routine, and immediately introduce a problem. The ad is told from the brand's perspective. - The ad explains that coffee can spike cortisol and overstimulate the nervous system, leading to negative side effects such as jitters, anxiety, and afternoon spikes. This is intended to educate the viewer about the science behind coffee's negative effects, and further justify why they might need an alternative. The ad is told from the brand's perspective. - The ad introduces Coffee+ as a solution, stating that it supports smoother energy with mushrooms and adaptogens. This is intended to position Coffee+ as a healthier and more effective alternative to traditional coffee. The ad is told from the brand's perspective. - The ad includes a call to action, encouraging viewers to try Coffee+ now and take advantage of a 40% off starter kit. This is intended to drive immediate sales and encourage viewers to try the product. The ad is told from the brand's perspective.