What is the Testimonial ad format?

# Ad summary A woman shares her new backyard patio furniture from Burrow. She notes that she got the furniture to celebrate her new backyard, and shows the Dunes teak dining set from Burrow. She also mentions that she loves her Dunes teak five-piece sectional couch and coffee table. She also shows guests sitting on the furniture. # Brand positioning Burrow is presented as a premium brand that sells modular furniture designed for modern living. The ad emphasizes the brand's focus on creating stylish and functional pieces that are easy to set up and customize. The brand aligns with a lifestyle that values both aesthetics and practicality, making it ideal for consumers who seek quality and convenience. The brand appears to push against the norms of traditional furniture shopping by offering modular designs and direct-to-consumer sales. The brand positioning seems to be a mix of functional (modularity, ease of setup) and emotional (creating a perfect summer patio space). # Product The ad features Burrow's Dunes teak dining set and a Dunes teak five-piece sectional couch with a coffee table. The dining set is made from teak wood and is presented as the perfect backdrop for appetizers and florals. The five-piece sectional couch and coffee table are also made from teak wood and are set up on the patio for extra seating. The ad addresses purchase barriers by showing how easy it is to set up the furniture and create a stylish outdoor space. The products are designed for individuals who want to create a welcoming and functional outdoor living area. # Visual style The ad has a polished and natural aesthetic, with bright lighting and a focus on showcasing the furniture in a real-life setting. The editing style includes quick cuts and static shots, creating a fast-paced yet smooth flow. The production quality feels like a hybrid between UGC and a polished commercial, which helps to establish a personal connection with the audience while maintaining a professional look. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: To celebrate the fact that I have a backyard now I got new patio furniture thanks to Burrow. Text overlay: To celebrate the fact that I have a backyard now I got new patio Visual: 00:00–00:02 A medium shot of a picnic table with food, flowers, and drinks. The table is made of light brown wood and has a green cloth runner down the center. There is a large white bowl of salad, a charcuterie board, and other snacks and refreshments. The flowers are arranged in vases and are of various colors. In the background, there is a green lawn and trees. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is not having stylish and functional outdoor furniture to enjoy a new backyard. # Value propositions - Setting up a perfect patio for summer with furniture that is smarter in every way - Celebrating a backyard with new patio furniture # Benefits - Perfect backdrop for apps and florals - Extra seating on the patio - Smarter in every way # Features - Dunes teak dining set - Dunes teak five piece sectional couch - Dunes teak coffee table - Modular # Call to action None used. # Social proof - “I also love my Dunes teak five piece sectional couch and coffee table” – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated through a customer showing the furniture. # Storyline - 00:00–00:04 To celebrate the fact that the creator has a backyard now, she got new patio furniture thanks to Burrow. - 00:04–00:10 The table shown is the Dunes teak dining set from Burrow, and it was the perfect backdrop for her apps and florals. - 00:10–00:19 The creator did the florals herself and also loves her Dunes teak five piece sectional couch and coffee table from Burrow, which she set up on the patio for extra seating. - 00:19–00:21 The new furniture was the perfect way to kick off summer.

# Ad summary This ad features a creator promoting the "Mochi Milk" and "Extra Milk" fragrances from the brand Dedcool. The creator shares that combining both fragrances creates an unbeatable combo. The ad also includes social proof and encourages viewers to purchase the fragrances from Sephora.com or in-store. # Brand positioning Dedcool is presented as a luxury fragrance brand that empowers users to craft a signature scent by layering fragrances, as opposed to using a scent created by a traditional perfumer. The brand aims to occupy a space in the consumer's mind as chic and playful. The brand defies the category norm of individual scents by encouraging fragrance layering. This brand positioning is emotional, offering self-expression and confidence. # Product This ad features two Dedcool fragrances: "Mochi Milk" and "Extra Milk". The ad presents "Mochi Milk" as having a marshmallow-y vanilla scent, while "Extra Milk" has an amber bergamot scent. The ad explains that the USPs of the brand are that the two scents can be layered together to create a signature fragrance, and that doing so is "one of the chicest things you can do". This will lead to compliments, as guaranteed. The ad implies use occasions for both scents, showing the creator using them after pilates. Purchase barriers are addressed by listing Sephora as a stockist. The ad tells viewers that Dedcool scents are worth trying because they enable the user to develop a signature scent and are husband-approved. # Visual style This ad has a natural aesthetic, with warm lighting and a clean background. The editing style consists of static shots. The production quality has a UGC feel. The pacing is slow, with one cut every 38 seconds. The audio and visuals are synced. # Hooks Spoken: Female 1: I have to tell you about my latest combo that smells insane. Visual: 00:00–00:03: A young woman with shoulder-length auburn hair, wearing a light pink two-piece set, faces the camera and holds up a clear perfume bottle with a black cap. She stands in a room with white walls, three windows near the ceiling, a large dark mirror, and a cream-colored rug. # Funnel stage Consideration # Pain points The ad does not overtly suggest a customer pain point, but it does subtly address the challenge of finding a signature scent. # Value propositions - Layer the Mochi Milk and Extra Milk fragrances for an unbeatable combo. # Benefits - One of the chicest things you can do. - Really solidifies a signature scent. - Compliments are guaranteed. # Features - Mochi Milk fragrance - Extra Milk fragrance - Mochi Milk has a marshmallow-y vanilla scent. - Extra Milk has an amber bergamot scent. # Call to action None used. # Social proof - "Also, my husband's favorite perfume that I wear" – Female 1 (Customer) - "I stopped by from Pilates and a girl literally stopped me and asked me what I was wearing" – Female 1 (Customer) - "I get dozens of messages a week from you guys saying it's now your new favorite" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer, using a casual tone to relay her personal experience. # Storyline - 00:00–00:03 The video opens with a young woman telling the audience about a combination that smells insane. - 00:03–00:12 She continues by showcasing the first fragrance, Mochi Milk. She describes the fragrance as marshmallow-y vanilla goodness and says that she cannot understand how good it smells. - 00:12–00:12 She mentions that this is her husband's favorite perfume. - 00:12–00:14 She continues, transitioning to the other fragrance, Extra Milk. She shares the scent names as an unbeatable combo. - 00:14–00:20 She notes that the Extra Milk fragrance has an amber bergamot scent, and that it's chic and playful. - 00:20–00:25 The woman notes how she loves layering fragrances, because it is one of the chicest things you can do, and that it solidifies a signature scent. - 00:25–00:27 She guarantees compliments when layering these fragrances. - 00:27–00:31 She tells the audience that a girl stopped her after pilates class to ask what she was wearing, which was the scents after a 45-minute class. - 00:31–00:34 The woman shares that these fragrances are available at Sephora and in-store. - 00:34–00:37 She notes that she gets dozens of messages a week about the scents being people's new favorite. - 00:37–00:38 The video ends by encouraging viewers to trust her on this.

# Ad summary This ad promotes Flamingo Estate's Heirloom Tomato candle and hand soap. It presents the products as a small upgrade that can make the home feel calmer and more grounded, turning everyday routines into enjoyable rituals. The ad emphasizes the consistent scent profile between the candle and hand soap, highlighting the luxurious experience provided by the brand. # Brand positioning Flamingo Estate positions itself as a luxury brand that transforms everyday routines into enjoyable rituals. The brand focuses on the experience a customer has with their product, emphasizing the scent, weight, and richness of the product. With its products, Flamingo Estate aims to occupy a space in the consumer's mind where functional products are designed to feel like a luxury. The brand's values are rooted in providing a calming and grounded experience that elevates everyday life. By focusing on high-quality ingredients and luxurious experiences, Flamingo Estate distinguishes itself from brands that offer only basic functionality. The brand positioning is both functional (providing high-quality products) and emotional (creating a calming and luxurious experience). # Product The Flamingo Estate Heirloom Tomato candle is a scented candle designed to evoke a garden-like ambiance with warm, earthy notes combined with fresh-picked tomatoes and herbs. It aims to make the home feel calmer and more grounded. It is presented as a small upgrade that transforms the home environment into a serene space. The Flamingo Estate hand soap carries the same scent as the candle, providing a consistent sensory experience. It is described as having a rich lather and a lingering scent that makes washing hands feel like a ritual rather than a chore. The product is packaged in a weighty bottle that contributes to the overall sense of luxury. Both products address the need for daily routines to be enjoyable and enhance the living space. # Visual style The ad has a polished UGC feel. It features a mix of static shots and smooth transitions. The video uses natural lighting and is shot in a home bathroom, giving it an authentic and relatable feel. The editing style includes quick cuts and medium BPM, which keeps the pace engaging. The production quality is high, making it feel like a professional commercial with a personal touch. # Hooks Spoken: The Heirloom Tomato candle from Flamingo Estate is a scent everyone is talking about. Visual: 00:00–00:05 A person with fair skin, dark hair pulled back, and light pink lip color stands in a bathroom, wearing a light blue sweater and layered gold necklaces. They hold a dark green Flamingo Estate Heirloom Tomato candle, pointing to the label as they speak. The background features wallpaper with a pattern of sketched figures, a glimpse of a white door frame, and a round mirror. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of everyday routines feeling like chores. It suggests that simple activities such as washing hands or lighting a candle can be transformed into enjoyable, calming rituals. # Value propositions - Transforming everyday routines into enjoyable rituals. - Creating a calming and luxurious experience. - Enhancing the living space with high-quality products. # Benefits - Makes the home feel calmer and more grounded. - Makes washing your hands feel like a ritual, not a chore. # Features - Heirloom Tomato candle - Hand soap # Call to action None used. # Social proof - "The Heirloom Tomato candle from Flamingo Estate is a scent everyone is talking about" – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:05 The presenter is speaking directly to the camera, holding the Flamingo Estate Heirloom Tomato candle. - 00:05–00:09 The presenter describes the candle as a scent everyone is talking about, conveying a sense of trendiness and desirability. - 00:09–00:16 The presenter moves the candle closer to the camera, as if she's sharing a secret. - 00:16–00:21 Cut to a shot of a match lighting the candle. - 00:16–00:21 The presenter speaks about how it smells like a garden; warm and earthy with fresh-picked tomatoes and herbs, creating a sensory description. - 00:22–00:25 Cut to someone washing their hands with the Flamingo Estate hand soap. - 00:22–00:25 The presenter states that she loves how the same scent carries through into the hand soap, showing consistency in the product line. - 00:25–00:31 The presenter speaks to the weight of the bottle, the richness of the lather, and the way the scent lingers, detailing the luxurious qualities of the hand soap. - 00:31–00:33 The presenter speaks to how the soap makes washing your hands feel like a ritual and not a chore, emphasizing the brand's aim to elevate everyday tasks. - 00:33–00:35 Cut to a shot of the candle and hand soap on the bathroom counter. - 00:33–00:35 The presenter speaks to how the vessel looks amazing on her counter, reinforcing the product's aesthetic appeal. - 00:35–00:41 The presenter explains that it is a small upgrade that makes the home feel calmer and more grounded, emphasizing the emotional benefits of the product. - 00:41–00:45 The presenter speaks to the candle being her favorite little ritual just for her, something that she looks forward to, highlighting the personal and indulgent aspect of the product.

# Ad summary This ad promotes Fyxer, an AI-powered email assistant tool designed to sort inboxes and automate administrative tasks for recruiters. The ad features a recruiter explaining how he uses Fyxer to save time and streamline his workflow. With direct text overlays, the ad quickly frames the problem, introduces the solution, and highlights the benefits. # Brand positioning Fyxer is presented as a time-saving solution for busy professionals, particularly recruiters, who are overwhelmed by administrative tasks and email management. The brand positions itself as a modern, AI-driven assistant that simplifies workflows and reduces the burden of inbox management. Fyxer aligns with values of efficiency and productivity, pushing against the norm of time-consuming email processes, and aims to occupy the space of functional simplicity in the consumer's mind. # Product Fyxer is an AI-powered email assistant that sorts inboxes and cuts hours off weekly administrative tasks. It is designed for busy recruiters overwhelmed by email and administrative work. The product is highlighted for its ability to automate email management, providing a solution to the common problem of spending too much time on inbox-related tasks. The ad also mentions a 7-day free trial, addressing the purchase barrier by offering a risk-free way for potential customers to experience the benefits of the product. # Visual style The ad has a clean and professional aesthetic. It appears to be a hybrid of UGC and polished commercial content. The editing style is simple, with a single static shot throughout the ad. The production quality is high enough to convey professionalism but retains a natural feel, aligning with the tone of a personal testimonial. The pacing is slow and deliberate, allowing viewers to read the text overlays and absorb the message. The overall visual style supports the intended tone of informative and relatable content. # Hooks Spoken: 00:00–00:10: Being a recruiter's exhausting. Running from meeting to meeting, email to email, it's basically brain cardio. Text overlay: 00:00–00:10: Being a recruiter's exhausting. / 00:00–00:10: Running from meeting to meeting, email to email, it's basically brain cardio. Visual: 00:00–00:10: A man, appearing to be in his late 20s or early 30s, with a beard and dark hair, is walking and talking on his cell phone. He is wearing a black suit jacket over a collared shirt. The background shows a blurred cityscape, with modern glass and steel buildings. The camera is positioned at eye level and remains relatively steady, with slight movements to keep the man in frame as he walks. The lighting is natural, and the overall texture is sharp and modern. The man seems engaged in a conversation, gesturing slightly with his free hand. The text overlay on the screen presents the main points of his conversation, enhancing the message about the challenges of being a recruiter and how Fyxer helps. # Funnel stage Middle of funnel (Consideration) # Pain points Being a recruiter is exhausting, involving a constant cycle of meetings and emails. # Value propositions - Reduces the brain cardio associated with running from meeting to meeting, email to email by sorting inbox and cutting hours off weekly admin tasks # Benefits - Reduces exhaustion - Eases workload - Saves time # Features - Email assistant - Sorts inbox - Cuts hours off weekly admin # Call to action None used. # Social proof - “So I got Fyxer, an email assistant that sorts my inbox and cuts hours off my weekly admin. I even got a 7 day free trial” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a recruiter who uses the product, providing a first-person testimonial about its benefits. # Storyline - 00:00–00:10 00:00–00:10: The ad begins with a man walking and talking on his phone in an urban environment. Text overlays explain that being a recruiter is exhausting, involving a constant cycle of meetings and emails. The man introduces Fyxer as an email assistant that sorts his inbox and cuts hours off his weekly admin tasks, adding that he even got a 7-day free trial. This is told from the perspective of a recruiter sharing how Fyxer has improved his work life. The tone is informative and conversational, setting the stage for a problem-solution narrative.

# Ad summary A female hikes through the snowy mountains of Utah wearing KEEN Targhee Apex hiking boots. She puts the boots to the test during her hike, emphasizing their waterproof protection, trail stability, agility, lightweight cushion, and technical tread. After the hike, she stops at a cafe and sits outside with a warm cup of coffee, showcasing the shoe's ability to transition seamlessly from outdoor adventures to everyday wear. She highlights the shoe's sustainability with the tagline, "walking with less impact every step." # Brand positioning KEEN is presented as an outdoor brand that prioritizes the creation of reliable and durable footwear. It pushes against the idea that hiking boots are just for the trail, and instead creates shoes that can transition seamlessly from adventures to everyday wear. The brand aligns itself with sustainability by promoting sustainable practices with its tagline, "walking with less impact every step." KEEN aims to occupy a space in the consumer's mind as a versatile and ethical brand. # Product The KEEN Targhee Apex hiking boot is a lighter and more athletic take on the brand's iconic boot. It is exclusively sold at REI. The boot is designed to be out-of-the-box ready, eliminating the need for a break-in period. It features P-fast free waterproof protection to ensure feet stay dry. It also offers great trail stability and agility with a roomy toe box, lightweight cushion, and technical tread. The shoe is versatile enough to transition seamlessly from outdoor adventures to everyday wear, making it a comfortable option even after a long day on the trail. Made with sustainability in mind with the tagline, "walking with less impact every step." # Visual style The ad uses a natural aesthetic with soft lighting and natural scenery. The production quality has a UGC feel. The editing rhythm is slow, creating a relaxed pace. The cuts are timed to the music and voiceover. # Hooks Spoken: 00:00–00:07: Everyone knows that having a durable and reliable hiking shoe truly makes or breaks your hiking experience and I think I found my favorite pair yet. Text overlay: 00:00–00:05: looking for waterproof hiking boots for the snow❄️🥾 (Text Overlay) Visual: 00:00–00:02: A young woman stands in a snowy area with evergreen trees behind her. She is wearing a white jacket, beige pants, a black beanie and black gloves. / 00:02–00:06: Close-up shots of a pair of light gray and dark gray sneakers with brown soles standing in the snow. The sneakers are covered in snow and being touched by a gloved hand. # Funnel stage Middle of funnel (Consideration) # Pain points The need for durable and reliable hiking shoes. # Value propositions - P-fast free waterproof protection so I don't have to worry about my feet getting wet - Great trail stability and agility with a roomy toe box, lightweight cushion, and technical tread. - Comfortably hang out in even after the trail - Transitions seamlessly from outdoor adventures to everyday wear # Benefits - No break in necessary - Don't have to worry about my feet getting wet - Great trail stability and agility - Comfortably hang out in even after the trail - Transitions seamlessly from outdoor adventures to everyday wear - Made with sustainability in mind - Walking with less impact every step # Features - Lighter and more athletic feel - P-fast free waterproof protection - Roomy toe box - Lightweight cushion - Technical tread # Call to action None used. # Social proof - "Everyone knows that having a durable and reliable hiking shoe truly makes or breaks your hiking experience and I think I found my favorite pair yet." # Point of view - Customer 100% – The entire ad is from the perspective of a customer reviewing the product. # Storyline - 00:00–00:05 The ad starts with a woman standing in the snow as she expresses the importance of having durable and reliable hiking shoes. - 00:05–00:12 She introduces the KEEN Targhee Apex hiking boot, highlighting that it is a lighter and more athletic option from the brand. - 00:12–00:18 She mentions that she purchased the boot at REI, which is an exclusive retailer. She also highlights the boot being ready to wear. - 00:18–00:22 She heads out for a snowy hike in Utah. - 00:22–00:32 She emphasizes the waterproof protection of the boots and that she doesn't have to worry about her feet getting wet. - 00:32–00:40 She emphasizes the trail stability and agility with a roomy toe box, lightweight cushion, and technical tread. - 00:40–00:47 She mentions that the boot is comfortable enough to wear post-hike. - 00:47–00:53 She highlights that the boots can transition from outdoor adventures to everyday wear. - 00:53–00:59 She ends by highlighting that the boot is what she will be grabbing from here on out.

# Ad summary This ad features a woman discussing her skincare routine, specifically highlighting the SkinCeuticals A.G.E. Interrupter Ultra Serum, or "Ul Serum" as she calls it. She emphasizes the importance of consistent skincare, especially for areas prone to aging, and recommends this serum for its moisturizing texture and ability to improve skin elasticity. # Brand positioning SkinCeuticals is presented as a skincare brand rooted in scientific research and development. The brand aims to position itself as a premium choice for consumers who are willing to invest in high-quality, effective skincare solutions. The ad emphasizes the brand's commitment to rigorous testing and advanced formulations, suggesting that it stands apart from typical skincare brands by offering scientifically-backed products designed to address key aging concerns. The brand aligns with a lifestyle of consistent, high-quality self-care, promoting the idea that proactive skincare is a worthwhile investment. # Product The featured product is the SkinCeuticals A.G.E. Interrupter Ultra Serum, also referred to as the "Ul Serum." This serum is designed for targeted elasticity care, specifically for areas showing signs of aging such as the forehead, under eyes, cheeks, laugh lines, chin, and neck. It has a milky texture and is claimed to absorb quickly without leaving a sticky residue, making it suitable for layering with other skincare products. The serum includes a high concentration of Proxylane and has undergone 65 re-formulation tests to ensure optimal performance. The ad suggests that this serum is ideal for maintaining the benefits of special skincare treatments in everyday routines and for those who want to invest in effective anti-aging solutions. # Visual style The ad has a polished and clean aesthetic, with a blend of static shots and smooth transitions. The production quality is high, with a focus on showcasing the product in a sophisticated and appealing manner. The video maintains a consistent pace throughout, with cuts timed to align with the spoken content. # Hooks Spoken: Female 1: 일과 육아를 함께하다 보면 가장 힘든 게 Text overlay: 00:00–00:02 일과 육아를 함께하다 보면 가장 힘든 게 Visual: 00:00–00:01 Medium shot of a woman sitting on a white couch, holding a laptop and looking directly at the camera. She is wearing a white long-sleeved shirt and has neatly styled, short brown hair. The background includes a modern-looking lamp and a potted plant. Text overlay in Korean is visible. The camera is static. / 00:01–00:02 Quick cuts of women with young girls, suggesting mother/daughter relationships. The camera is handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of maintaining a consistent skincare routine while balancing the demands of work and parenting. # Value propositions - Daily home care - Premium high quality # Benefits - Non-sticky when layering with other skincare products - Absorbs lightly - Focuses on the seven sensitive areas of the face and body # Features - A.G.E. Interrupter Ultra Serum - Milky Texture - High concentration of Proxylane - Undergone 65 re-formulation tests # Call to action 헤매지 마시고 좋은 거 쓰세요 # Social proof - “꾸준히 바르면 눈에 효과가 보여서 제가 제일 좋아하는 스킨케어 브랜드” - Female 1 (Customer) - “피부 과학 기반으로 연구를 해온 회사라서” - Female 1 (Customer) - “개인적인 사용 후기입니다” - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a woman who uses the product, sharing her personal experience and routine. # Storyline - 00:00–00:12 At the beginning of the ad, the woman sits on a couch with a laptop, speaking directly to the camera. She sets the stage by discussing the challenges of balancing work and parenting, highlighting how difficult it is to maintain a consistent personal condition. - 00:12–00:19 The ad shifts to a shot of a desk with the skincare product, then shows the woman in front of a mirror, applying the serum to her face. This highlights the product in its physical form and begins the demonstration of how it integrates into a skincare routine. - 00:19–00:25 The woman returns to her initial position on the couch with the laptop. She mentions she has seen the positive results from the product when it is consistently used and shares that the brand is her favorite due to its science-based approach. This is intended to build trust and credibility by citing personal experience and expertise. - 00:25–00:28 The ad focuses on product details, showing a droplet of serum and the bottle. The woman shares that she invests in this product to maintain a proper skincare routine. - 00:28–00:39 The ad shows the woman again applying the serum, highlighting its milky texture and lightweight feel. She details that the product contains a high concentration of Proxylane and has undergone extensive testing to ensure it is non-sticky, thus emphasizing its premium quality and ease of use. - 00:39–00:47 Back on the couch, the woman begins to share that it is important to use the product on parts of the body that show aging most such as the forehead, eye area, cheeks, and neck. This is to help convey the purpose and target for the product. - 00:47–00:55 The woman is shown applying the product on those specific areas. - 00:55–00:59 Returning to the couch, she concludes the ad by advising viewers to use the product to enhance the skincare routine.

# Ad summary This ad for Solitaire Cash features a woman sitting on a porch, who shares that one out of five players cashes out on their first day. The ad cuts to a clip of the game being played where money piles up, before returning to the woman who prompts viewers to download the game now and start winning. # Brand positioning Solitaire Cash presents itself as a modern twist on the classic solitaire game, offering players the opportunity to win real money while enjoying a familiar pastime. The brand promotes a blend of skill and chance, suggesting that players can profit from their strategic abilities in a game they already know and love. Positioning itself as a fun and potentially rewarding activity, Solitaire Cash aims to stand out by adding a financial incentive to the casual gaming experience. # Product Solitaire Cash is described as the usual solitaire game you know and love with a real money twist. Players can download the app on their phone and start winning. The game is visually presented with money appearing and accumulating as the player makes successful moves. The ad claims that one out of five players cashes out on their first day playing, and prompts viewers to download Solitaire Cash now and start winning. # Visual style The ad has a hybrid aesthetic, blending a casual, UGC-style introduction with polished in-app gameplay visuals. The editing includes quick cuts to transition between the speaker and the game footage. The pacing is upbeat and consistent, with the cuts timed to the music. The initial scene has natural lighting, creating an approachable feel, while the game footage has bright, polished graphics. # Hooks Spoken: 00:00–00:05: Female 1: There’s being good at Solitaire Cash, and then there’s cashing out on your very first day playing! Visual: 00:00–00:06: A woman with dark skin, approximately in her late 20s to early 30s, is sitting in a wooden rocking chair on a porch. She is wearing a leopard print dress and has long black braids. She is smiling and gesturing with her hands as she speaks directly to the camera. The background includes green foliage and a wooden porch railing. The camera is stationary, providing a medium shot. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of traditional solitaire games not offering any monetary reward, implying that playing solitaire is fun but not profitable. # Value propositions - Win real money by playing a Solitaire game - Download and play Solitaire Cash. # Benefits - Win real money - Play Solitaire Cash # Features - Solitaire game - Mobile app # Call to action Download Solitaire Cash now, and start winning! # Social proof - The ad claims '1 out of 5 cashes out on the first day playing?' # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman speaking directly to the camera, creating a personal and relatable connection with the viewer. # Storyline - 00:00–00:05 There’s being good at Solitaire Cash, and then there’s cashing out on your very first day playing! - 00:00–00:05 The ad opens with a woman sitting on a porch who states that there is a difference between being good at Solitaire Cash and cashing out on your first day, piquing curiosity about the potential for quick financial gain within the game. The woman has an approachable, friendly tone, making the statement sound like an insider secret. - 00:05–00:07 Think you’ve got what it takes? - 00:05–00:07 Continuing from the previous statement, the woman asks the viewer if they think they have what it takes, challenging the audience to test their solitaire skills and try to win cash. Her slightly challenging tone suggests that she is inviting a challenge. - 00:09–00:14 Solitaire Cash is the usual Solitaire game you know and love, but with a real money twist! - 00:07–00:18 The ad transitions to gameplay of the Solitaire Cash app, showing a hand interacting with the game and money piling up as the game progresses. This illustrates the combination of familiar gameplay with the added incentive of winning real money. - 00:19–00:22 Did you know that 1 out of 5 cashes out on the first day playing? - 00:18–00:22 The ad cuts back to the woman on the porch, who asks the viewer if they knew that one out of five players cash out on their first day of playing. This reinforces the idea that the game is easy to win and that players have a high chance of winning on their first day. - 00:23–00:26 Download Solitaire Cash now, and start winning! - 00:22–00:29 The ad then transitions to a screen that highlights Solitaire Cash branding and prompts viewers to download and start playing, reinforcing the call to action and implying immediate gratification.

# Ad summary This ad promotes Stella & Chewy's Freeze-Dried Raw Beef Meal Mixer as a solution for picky-eating dogs. The ad features a man who shares his experience of struggling with his dogs' picky eating habits until he discovered this product. He highlights that the meal mixer can be used as a topper for regular meals or served as treats. He also emphasizes that it is made with real beef, organic fruits, and is packed with 95% meat, organ, and bone. # Brand positioning Stella & Chewy's is presented as a premium pet food brand that prioritizes high-quality, natural ingredients for optimal pet health. The brand aims to occupy the space of providing nutritious and palatable options for pets, particularly those with dietary sensitivities or picky eating habits. The brand aligns with values of pet wellness and responsible pet ownership, promoting a lifestyle where pets are given the best possible care through diet. Stella & Chewy's pushes against the norm of heavily processed pet foods by emphasizing raw, freeze-dried ingredients. The brand positioning is both functional, focusing on the nutritional benefits and ingredient quality, and emotional, appealing to pet owners' desire to provide the best for their companions. # Product Stella & Chewy's Freeze-Dried Raw Beef Meal Mixer is a dog food product designed to be added to regular meals or served as treats. It is marketed towards dog owners who struggle with picky eaters or want to supplement their dogs' diets with nutrient-rich ingredients. The product is made with real beef, organic fruits like spinach, beets, and pumpkin, and is packed with 95% meat, organ, and bone. It can be used as a topper for regular meals or served as treats. The ad addresses the purchase barrier of picky eating by showcasing how much the dogs enjoy the meal mixer. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and product demonstrations. The editing style includes quick cuts and jump cuts, creating a fast-paced rhythm. The production quality is a hybrid of polished commercial and user-generated content, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Male 1: I used to struggle with my dogs as picky eating, until I found this product. Text overlay: 00:00–00:01 struggle with / 00:01–00:02 picky eating / 00:02–00:03 UNTIL I FOUND THIS PRODUCT / 00:02–00:04 ? Visual: 00:00–00:01 The shot is a close-up of a man's face, filmed in selfie style. He is indoors, with a plain wall in the background. He is wearing a black t-shirt and has a beard. The camera is stationary. / 00:01–00:02 The shot shows two pugs sniffing the floor. The background is a carpeted living room with a white storage container. The camera is at ground level and slightly shaky. / 00:02–00:03 The shot shows a hand holding a small piece of food in front of two pugs. The background is a living room with a tripod and a white storage container. The camera is at eye level and stationary. # Funnel stage Consideration # Pain points The central frustration is dealing with dogs that are picky eaters. The ad states, "I used to struggle with my dogs as picky eating." # Value propositions - Stella & Chewy's Freeze-Dried Raw Beef Meal Mixer is a convenient way to supplement your dog's diet with high-quality ingredients. - The product is versatile and can be used as a topper for regular meals or served as treats. - The product is made with real beef, organic fruits, and is packed with 95% meat, organ, and bone, providing optimal nutrition for your dog. # Benefits - Perfect for sprinkling over regular meals as a nutrient rich topper - Can also be served as treats # Features - Freeze-dried raw beef meal mixer - Made with real beef - Made with organic fruits like spinach, beets and pumpkin - Packed with 95% meat, organ and bone # Call to action SHOP NOW # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing his experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The man introduces the problem of his dogs being picky eaters. The message is to establish a relatable pain point for dog owners. The perspective is from the man, sharing his personal struggle. The tone is casual and conversational. - 00:01–00:03 00:01–00:03 The man introduces Stella & Chewy's Freeze-Dried Raw Beef Meal Mixer as the solution. The message is to present the product as a solution to the problem of picky eating. The perspective is from the man, sharing his discovery. The tone is enthusiastic and positive. - 00:03–00:10 00:03–00:10 The man shows the product packaging and how his dogs enjoy the meal mixer. The message is to demonstrate the product's appeal to dogs. The perspective is from the man, showcasing his dogs' positive reaction. The tone is playful and engaging. - 00:10–00:15 00:10–00:15 The man explains that the meal mixer can be used as a topper for regular meals or served as treats. The message is to highlight the product's versatility. The perspective is from the man, providing information about the product's uses. The tone is informative and helpful. - 00:15–00:25 00:15–00:25 The man highlights that the meal mixer is made with real beef, organic fruits, and is packed with 95% meat, organ, and bone. The message is to emphasize the product's high-quality ingredients. The perspective is from the man, sharing the product's key features. The tone is informative and reassuring. - 00:25–00:32 00:25–00:32 The man states that the meal mixer is one of the healthiest additions he has found for his dogs' diet and that his dogs adore them. The message is to reinforce the product's benefits and appeal. The perspective is from the man, sharing his personal experience. The tone is enthusiastic and persuasive. - 00:32–00:37 00:32–00:37 The man encourages viewers to give their dogs the nutrition they deserve with Stella & Chewy's Freeze-Dried Raw Beef Meal Mixer. The message is to prompt viewers to purchase the product. The perspective is from the man, making a direct appeal to the audience. The tone is encouraging and persuasive.

# Ad summary A female creator describes the benefits of using Arrae Inositol Women's Core Nutrient to promote hormone balance and improve overall well-being. She begins by talking about how people have been lied to, because working on your hormones can help you glow up mentally and physically. She holds up a single-serving packet and highlights that it helps with cravings, mood balance, and overall hormone regulation. # Brand positioning Arrae is positioned as a modern wellness brand focused on natural supplements that promote balance and holistic well-being, particularly for women. The brand aligns with a lifestyle of self-care and empowerment, suggesting that true beauty and health come from within by addressing hormonal imbalances. Instead of covering up issues or offering quick fixes, Arrae targets root causes to deliver lasting benefits and is positioned as a daily essential rather than a once-a-month solution, distinguishing it from traditional period-focused products. # Product Arrae Inositol Women's Core Nutrient is a quick-dissolving supplement designed to address various hormonal imbalances in women. It is presented as a woman's core nutrient that is a daily essential for hormones to help with cycle regularity, cravings, mood balance, and other hormone-related effects on day-to-day life. The product comes in individual packets of vanilla-flavored powder for easy consumption and is differentiated as a root-cause solution to help balance hormones as a whole, not just address one problem. # Visual style The ad has a polished UGC aesthetic, with a clean and bright environment. The editing style consists of quick cuts between medium shots and close-ups, with static camera angles. The pacing is consistent, and the overall tone is friendly and informative. # Hooks Spoken: 00:00–00:01 Female 1: My girls, we have been lied to. Text overlay: 00:00–00:05 We've been LIED TO Visual: 00:00–00:05 Medium shot of a woman with long brown hair standing indoors in front of blurred decor and a potted plant; she is wearing a taupe sweatshirt and speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with hormonal imbalances and their effects on skin, mood, and overall well-being, emphasizing that these issues are not just a once-a-month problem but affect daily life: “I saw that with my skin when I started getting hormonal acne this past summer. And with hormones, they don't just affect you once a month, it's truly every single day.” # Value propositions - Inositol is your new favorite for a glow up that actually lasts. - This is different because it helps on a day-to-day basis, it's not formulated to just one problem you're having. It targets the key root of the problem # Benefits - Helps with cycle regularity - Helps with cravings - Helps with mood balance - Balances your hormones # Features - Quick dissolving supplement - Women's core nutrient # Call to action None used. # Social proof - “I've been using Arrae supplements, especially for their debloating.” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is communicated through the lens of a woman who uses the product. # Storyline - 00:00–00:05 00:00–00:05 The creator addresses her audience and claims that they have been lied to, implying the key to glowing up mentally and physically is working on hormones. - 00:05–00:08 00:05–00:08 She then shares that she experienced hormonal acne this past summer. - 00:08–00:13 00:08–00:13 She explains the everyday effect of hormones and then introduces Arrae supplements as a solution, especially for their debloating benefits. - 00:13–00:25 00:13–00:25 The creator introduces the Inositol Women’s Core Nutrient and explains that this is a quick-dissolving supplement that is your new daily essential for hormones. - 00:25–00:32 00:25–00:32 She shares the hormone-related benefits of the supplement. - 00:32–00:39 00:32–00:39 The creator explains that the supplement is different because it helps on a day-to-day basis and targets the key root of the problem. - 00:39–00:45 00:39–00:45 She closes by saying that the supplement will help balance your hormones as a whole and encourage the viewer that it will be your new favorite.

# Ad summary The Buoy ad features a creator who challenges the health benefits of traditional electrolytes and positions Buoy as the healthier alternative. # Brand positioning Buoy is positioned as a health-conscious brand offering deep ocean electrolytes as a clean hydration solution. The brand distinguishes itself by avoiding the sugars, sweeteners, artificial flavors, and other additives commonly found in other electrolyte products. It aligns with a healthy lifestyle and caters to consumers seeking naturally-sourced hydration without unnecessary additives. The brand messaging emphasizes functionality through energy, gut health, cognition, and glowing skin. # Product Buoy is a liquid electrolyte supplement made with deep ocean electrolytes and 87+ ionic trace minerals. It’s designed to provide energy, support gut health, boost cognition, and promote glowing skin. A key USP is that it's purposefully unflavored, allowing it to be added to any beverage such as coffee, water, smoothies, tea, or even cocktails. It is claimed to be 3x more bioavailable than other electrolytes. The product is for health-conscious individuals seeking clean hydration without sugar, sweeteners, or artificial flavors. It addresses the purchase barrier by offering a 100% risk-free trial with a money-back guarantee. # Visual style The ad combines studio interview footage with a clean, bright kitchen product demonstration. It has a polished UGC feel due to the on-screen text overlays and simple editing. The pacing is quick, averaging around 30 cuts per minute. Cuts are synced with voiceover lines to reinforce claims and add emphasis. # Hooks Spoken: 00:00–00:09 Female 1: I went to my gynecologist yesterday, and I mentioned to her that I tried these new electrolytes and turns out that the ones I was drinking were actually making my endometriosis worse. Text overlay: 00:00–00:04 Hot take: Most Electrolytes are making your endo flares worse Visual: 00:00–00:04 A woman with shoulder-length blonde hair is sitting in a neutral-toned chair in front of a microphone in a home studio setting. She is wearing a plain white t-shirt. Behind her is a dark green paneled wall and neutral decor. Below her is a glass of water with green liquid inside, stirring. / 00:04–00:09 Split screen of the blonde-haired woman on the top and a brunette woman with shoulder-length hair on the bottom, also sitting in front of a microphone. # Funnel stage Middle of funnel (Consideration) # Pain points Many electrolytes contain additives, sweeteners, and sugars, as well as ingredients that can worsen bloating and inflammation: "Most Electrolytes are making your endo flares worse" # Value propositions - Buoy is a versatile way to boost beverages with extra minerals. - It is a cleaner electrolyte source than most alternatives. # Benefits - Energy - Gut health - Cognition - Glowing skin - 3x more bioavailable form # Features - The best sea salt on planet Earth - Ocean harvested electrolytes - 87 ionic trace minerals - Purposefully unflavored # Call to action Click to shop # Social proof - “I went to my gynecologist yesterday, and I mentioned to her that I tried these new electrolytes and turns out that the ones I was drinking were actually making my endometriosis worse.” – Female 1 # Point of view - Customer 10% – One woman shares her experience using electrolytes. - Brand 90% – A male creator describes and demonstrates the benefits of using Buoy. # Storyline - 00:00–00:09 A creator claims most electrolytes make endo flares worse, using a conversation with her gynecologist as evidence. - 00:09–00:29 The creator challenges the healthiness of leading powder packets and dissolving electrolyte tablets, citing their high sugar content, stevia, dextrose, 'natural' flavors, baking soda, and other additives. - 00:30–00:32 By contrast, Buoy is presented as a better alternative. - 00:32–00:40 Buoy is presented as containing sea salt and ocean-harvested electrolytes. - 00:40–00:46 Buoy delivers energy, gut health, cognition, and glowing skin. - 00:46–00:51 Viewers are shown how Buoy drops can be added to any drink. - 00:51–00:57 The ad ends by telling viewers to try Buoy 100% risk-free.

# Ad summary This ad promotes Cozy Earth socks, highlighting that they can help protect the user's mental health. A creator is shown doing a variety of activities and notes that she needs to be comfortable for all of them. She states that Cozy Earth socks are comfortable, breathable, and the perfect length, and help keep her from being overstimulated by scratchy socks. # Brand positioning Cozy Earth is a brand that positions itself as providing comfort and luxury through its apparel and home goods. The brand appears to focus on functional comfort rather than aesthetics, emphasizing the everyday benefits of soft, breathable materials. The brand aims to occupy a space in the consumer's mind where comfort and quality converge, suggesting that investing in high-quality basics can significantly improve daily life. Their tone is casual and approachable, aligning with a lifestyle that values wellness and ease. # Product Cozy Earth socks are marketed as a solution to the discomfort and overstimulation caused by scratchy socks. The ad emphasizes that these socks are incredibly comfortable and breathable, as well as being the perfect length. They are presented as a small, but impactful change that can improve one's mental health by preventing the wearer from becoming overstimulated. The socks are white and have 'COZY' and 'EARTH' in black lettering on them. # Visual style The ad has a polished commercial aesthetic with natural lighting and a clean, bright look. The editing style includes quick cuts between different scenes. The pacing is fast, enhancing the sense of an active lifestyle. # Hooks Spoken: 00:00–00:05 Female 1: As someone who's on the go from the second I wake up, socks are actually very important to me. Text overlay: 00:00–00:05 this little change saved my mental health / 00:00–00:01 AS / 00:01–00:02 GO / 00:02–00:03 WAKE / 00:03–00:04 SOCKS / 00:04–00:05 VERY Visual: 00:00–00:02 The shot shows a woman walking towards a window with white curtains, and then pulling the curtains open to reveal a bright, sunny day. The setting is a bedroom, indicated by the bed and the light streaming in from the window. The woman is wearing a red top and has her hair pulled back. The camera angle is slightly low, looking up at her as she opens the curtains. The shot has a warm, inviting tone. / 00:02–00:05 The camera is directly above a blue athletic top and a pair of white socks with "Cozy Earth" in black lettering, on a white bed. The shot is well-lit and has a clean, minimalist aesthetic. # Funnel stage Middle of funnel (Consideration) # Pain points The most prominent pain point is the discomfort and potential overstimulation caused by wearing scratchy socks. The ad directly addresses this frustration through the line: “Like not being overstimulated by scratchy socks. # Value propositions - Cozy Earth socks are the solution to scratchy, uncomfortable socks - Cozy Earth socks can protect your mental health # Benefits - protect my mental health - not being overstimulated by scratchy socks # Features - comfortable - breathable - perfect length # Call to action GET YOURS AT COZYEARTH.COM # Point of view - Customer 100% – The ad is told entirely from the perspective of a creator talking about the product. # Storyline - 00:00–00:05 00:00–00:05 The video opens with the creator pulling back the curtains and talking about how she's always on the go. She then introduces the product, stating that socks are important to her. The purpose of this beat is to introduce the product and the person speaking on its behalf. The audience experiences this from the creator's perspective, with a lighthearted tone that suggests an authentic, personal experience. - 00:05–00:09 00:05–00:09 The creator puts on a pair of Cozy Earth socks, while highlighting the different activities that she does daily. The purpose of this beat is to showcase the product being used and to show the various use cases of the product. The audience experiences this from the creator's perspective, with a casual tone that suggests an authentic, personal experience. - 00:09–00:16 00:09–00:16 The creator shares how important it is for her to be comfortable, and that little things like scratchy socks can affect her mental health. This helps to highlight the product's use case. The audience experiences this from the creator's perspective, with a serious but informative tone. - 00:16–00:22 00:16–00:22 The video closes with the creator stating that Cozy Earth socks are comfortable, breathable, and the perfect length. She then encourages viewers to go to the Cozy Earth website. The purpose of this beat is to give the viewer more information about the product and encourage them to buy. The audience experiences this from the creator's perspective, with an enthusiastic tone.

# Ad summary The ad promotes Dermalogica's Phyto Nature E2 serum for dull, dry skin with hyperpigmentation. It features a woman demonstrating the product and sharing her positive experience after using it twice daily for two weeks. Before and after shots, both from the brand and her own use, visually demonstrate the serum's benefits, highlighting smoother, firmer, and more hydrated skin. Clinical proof of fine line and wrinkle reduction in two weeks adds credibility, and the ad encourages viewers to purchase at Sephora. # Brand positioning Dermalogica is presented as a professional-grade skincare brand that delivers visible results. The brand is positioned as a solution for dull, dry skin with hyperpigmentation, offering a product that enhances skin's natural renewal process with enzymes and exosomes. It aligns with a focus on functional benefits, targeting those seeking smoother, firmer, and hydrated skin through scientific formulations and proven results. # Product Dermalogica's Phyto Nature E2 is a regenerating daily leave-on treatment designed to address dull, dry skin with hyperpigmentation. It contains enzymes and exosomes that accelerate the skin's natural renewal process. It is suitable for individuals seeking smoother, firmer, and hydrated skin, as well as those looking to reduce fine lines and wrinkles. The product is applied twice daily, morning and night, and is available at Sephora. The USP highlighted is its ability to deliver visible results in just two weeks, as demonstrated through before-and-after photos. It addresses the pain points of aging skin by providing a solution that can be incorporated into an existing skincare routine. # Visual style The ad has a polished UGC feel, blending a professional presentation with relatable, personal content. Editing combines quick cuts and static shots, creating a moderate pace. Audio-visual sync is not heavily emphasized, but cuts align with natural speech rhythms. The overall aesthetic is clean, with natural lighting, maintaining a high-end commercial quality while retaining a genuine, user-generated vibe. # Hooks Spoken: 00:00–00:04: If you have dull, dry skin with some hyperpigmentation, what if I told you... Visual: 00:00–00:04: A woman with long, dark hair, wearing a light green floral top, addresses the camera directly. She is centered against a plain, light background. She touches her cheek with her right hand. # Funnel stage Consideration # Pain points Dull, dry skin with hyperpigmentation, fine lines and wrinkles. # Value propositions - Two-week results - Suitable to use with other products # Benefits - Smoother skin - Firmer skin - Hydrated skin - Accelerate your skin's natural renewal process # Features - Enzymes - Exosomes - Regenerating daily leave-on treatment # Call to action You can get this right now at Sephora. # Social proof - "I mean, take a look at these incredible results after only one use on my 56-year-old skin." – Female 1 (Customer) - "And I'm not the only one. This is another two week before and after." – Female 1 (Customer) # Point of view - Customer 80% – The majority of the video is delivered by the speaker in a testimonial format, sharing her personal experience with the product. - Brand 20% – The brand is directly represented through product shots, on-screen text highlighting clinical results, and the final call to action. # Storyline - 00:00–00:04 The ad begins by addressing individuals with dull, dry skin and hyperpigmentation. - 00:00–00:04 This is a direct address from the brand, immediately qualifying the target audience. - 00:04–00:08 The ad transitions to showcase the potential outcome of using the product: skin that looks "this amazing." - 00:04–00:08 The transition emphasizes a desired result, contrasting it with the initial problem. - 00:08–00:14 The speaker introduces Dermalogica's Phyto Nature E2, identifying it as the solution available at Sephora. - 00:08–00:14 This establishes the product as the brand's response to the stated skin concerns, positioning it within the broader retail landscape. - 00:14–00:18 The speaker highlights "incredible results after only one use", speaking to the effectiveness and swift action of the product on her "56-year-old skin." - 00:14–00:18 This is a testimonial-style personal endorsement that builds confidence and demonstrates results, coming from a real user. - 00:18–00:32 The speaker details her usage of the product twice a day, morning and night, emphasizing its regenerative properties due to enzymes and exosomes. - 00:18–00:32 The ad continues from the brand's perspective, describing the product's features and daily use. - 00:32–00:38 The ad showcases a two-week before-and-after comparison, visually demonstrating smoother, firmer, and more hydrated skin. - 00:32–00:38 This moment continues the before-and-after demonstration, adding visual weight to the product's effectiveness. - 00:38–00:41 Clinical proof is presented, showing the product visibly diminishes fine lines and wrinkles in two weeks. - 00:38–00:41 This is a shift to external validation, building trust and credibility by citing scientific results. - 00:41–00:45 The speaker emphasizes her ability to use other products on top of the treatment. - 00:41–00:45 Here the ad reinforces its easy integration into skincare routines. - 00:45–00:50 The ad concludes with a visual emphasis on the resulting glow and firmness. - 00:45–00:50 The speaker closes with a direct CTA to purchase the product at Sephora. - 00:45–00:50 This is a direct instruction to buy that finalizes the conversion-oriented narrative.

# Ad summary A dog owner shares how her dog's excessive paw licking was a sign of internal inflammation, and how Dog is Human multivitamins solved the problem. # Brand positioning Dog is Human positions itself as a premium pet supplement brand focused on addressing the underlying causes of common pet health issues, rather than just treating the symptoms. The brand is shown to offer solutions for supporting a dog's health from the inside out, addressing issues like inflammation and nutritional imbalance. It promotes a functional approach to pet care. # Product Dog is Human multivitamin is a beef soft chew dietary supplement for dogs, containing probiotics, omega-3s, and essential vitamins. According to the ad, these ingredients work to help calm irritation at the source by supporting the dog's overall internal health and balance. It comes in a jar, and is intended for daily use as a treat or added to a dog's food. # Visual style The ad has a UGC-style aesthetic. It appears to have been shot on a phone with natural lighting. It features several quick cuts and transitions. The video has a polished feel. # Hooks Spoken: 00:00–00:03 I love her to death but the 3am paw licking was Text overlay: 00:00–00:03 I love her to death but the 3am paw licking was Visual: 00:00–00:03 Close up shot of a brown dachshund dog lying on a patterned bed and licking its paw. The dog is positioned towards the top of the frame and there is white text overlay on the bottom that reads "I love her to death but the 3am paw licking was." # Funnel stage Consideration # Pain points The ad portrays a common problem that many dog owners face: nighttime paw licking that disrupts sleep. The incessant licking and noise are shown as frustrating and disruptive to the owner's rest. # Value propositions - Daily soft chew multivitamin with probiotics, omega-3s, and essential vitamins to alleviate internal inflammation and support dog's health from the inside out. # Benefits - Helps calm the irritation at the source # Features - Probiotics - Omega-3s - Essential vitamins # Call to action None used. # Social proof - "After reading a bunch of positive reviews" – Female 1 (Customer) # Point of view - Customer 100% – All messaging is communicated from the customer's perspective as a user of the product, explaining her own experiences. # Storyline - 00:00–00:03 00:00–00:03 The owner presents the problem: her dog's 3 a.m. paw licking was incessant. - 00:03–00:07 00:03–00:07 She describes how the sound would wake her up every night and would not stop. - 00:07–00:10 00:07–00:10 She explains that at first she thought it was just a habit. - 00:10–00:12 00:10–00:12 She shows a variety of surface-level products she tried, such as wipes and sprays. - 00:12–00:15 00:12–00:15 She says that nothing actually fixed it, and that is when she realized it wasn't a surface issue. - 00:15–00:19 00:15–00:19 The speaker pivots, explaining that the paw licking was actually due to something deeper, like inflammation and imbalance inside her dog's body. - 00:19–00:23 00:19–00:23 She says that she started supporting her dog from the inside with the Dog is Human multivitamin. - 00:23–00:25 00:23–00:25 She says she started giving the dog the multivitamin after reading a bunch of positive reviews. - 00:25–00:28 00:25–00:28 She lists some of the ingredients, saying it has probiotics, omega-3s, and essential vitamins. - 00:28–00:31 00:28–00:31 She explains that the ingredients actually help calm the irritation at the source. - 00:31–00:35 00:31–00:35 The owner says that within a few weeks, the nighttime licking stopped and they could both sleep in peace again. - 00:35–00:41 00:35–00:41 She mentions that she actually just restocked another jar and the code DOGDAY still worked for 25% off.

# Ad summary A woman in her car talks about how attractive the Squatch deodorant smells. She says that if she smells it at the bar, the man wearing it is getting her number. She mentions that her coworker wears the Coconut Castaway scent and that he gets her attention even when he's wearing a hoodie because she can smell it. She also mentions that it contains arrowroot powder so he doesn't have to worry about sweat stains and that the texture is smooth. She asks how you can not get these when you can get a whole six pack for a huge discount. # Brand positioning Squatch is presented as a brand that offers deodorant with attractive scents. The brand aims to occupy a space in the consumer's mind as a provider of deodorant that not only keeps you fresh but also enhances your appeal to others. The brand aligns with a lifestyle that values attractiveness and confidence. The brand pushes against the norm of simply masking body odor, instead focusing on creating scents that are genuinely appealing and attention-grabbing. The brand positioning is emotional, focusing on the confidence and attraction that come with using their product. The Coconut Castaway scent is highlighted as particularly effective in attracting attention. # Product The featured product is Squatch deodorant, specifically the Coconut Castaway scent. It is presented as a deodorant that smells extremely attractive, to the point where the scent can attract attention even when someone is wearing a hoodie. The product is for anyone who wants to enhance their appeal and attract attention through their scent. The deodorant contains arrowroot powder, which helps prevent sweat stains. The texture of the deodorant is described as smooth. The ad emphasizes the appealing scent of the deodorant, suggesting that it can make the wearer more attractive and confident. The ad addresses the purchase barrier by mentioning that you can get a whole six pack for a huge discount. # Visual style The ad has a casual, UGC feel, shot in a selfie style with natural lighting. The editing is simple, with static shots and minimal transitions. The production quality is consistent with a typical social media post, lending an authentic tone. The pacing is moderate, with cuts timed to natural speech patterns. # Hooks Spoken: 00:00–00:02 If I smell this at the bar, he is getting my number. Text overlay: 00:00–00:02 IF I SMELL THIS AT THE BAR HE IS GETTING MY NUMBER Visual: 00:00–00:02 A young, blonde woman with sunglasses is in her car. She is holding up a Squatch deodorant and a small piece of paper. The camera is selfie-style and slightly shaky. The woman is wearing a black top and a silver necklace. The background is out of focus, but it appears to be a sunny day. # Funnel stage Consideration # Pain points The ad implies that the pain point is wanting to attract attention and not wanting to worry about sweat stains. "If I smell this at the bar, he is getting my number." # Value propositions - Attractive scent that can attract attention - Arrowroot powder prevents sweat stains - Smooth texture for comfortable application - Can get a whole six pack for a huge discount # Benefits - Smells extremely attractive - Gets my attention - Doesn't have to worry about sweat stains # Features - Attractive scent - Contains arrowroot powder - Smooth texture # Call to action None used. # Social proof - "My coworker wears this one, Coconut Castaway, and I'm not gonna lie, he gets my attention even when he's wearing a hoodie, I can smell it." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and opinions about the product. # Storyline - 00:00–00:02 00:00–00:02 The creator states that if she smells the deodorant at the bar, the man wearing it is getting her number. - 00:02–00:06 00:02–00:06 The creator states that one of the best things about using the deodorant is that it smells extremely attractive. - 00:06–00:08 00:06–00:08 The creator states that you can smell it when a guy passes by. - 00:08–00:15 00:08–00:15 The creator states that her coworker wears the Coconut Castaway scent and that he gets her attention even when he's wearing a hoodie because she can smell it. - 00:15–00:22 00:15–00:22 The creator states that the deodorant contains arrowroot powder so he doesn't have to worry about sweat stains and that the texture is smooth. - 00:22–00:25 00:22–00:25 The creator states that they smell just with the cap off. - 00:25–00:29 00:25–00:29 The creator asks how you can not get these when you can get a whole six pack for a huge discount.

# Ad summary A mom of three partners with Everlywell to monitor her health so she can be here for her family for as long as possible. # Brand positioning Everlywell is presented as a modern healthcare company that provides at-home health tests and virtual care visits. The brand aims to occupy the space of accessible and proactive health management, empowering individuals to take control of their well-being from the comfort of their homes. The brand aligns with values of convenience, transparency, and personalized care, positioning itself as a solution for busy individuals who want to prioritize their health but may face time or logistical constraints. The brand offers a functional approach to healthcare by providing easy-to-use tests and virtual consultations with healthcare providers, ensuring that customers receive comprehensive care and support. # Product The featured product is the Everlywell 360 test, a comprehensive at-home health test that allows users to monitor various biomarkers and receive personalized insights into their health. The product is designed for individuals who want to prioritize their health and gain a better understanding of their body's needs. The Everlywell 360 test is presented as a convenient and accessible way to track key health metrics, enabling users to make informed decisions about their well-being. This includes having a call with a doctor to go over results and a plan of action. The test addresses the barrier of time and convenience by offering at-home sample collection and virtual consultations, making it easier for busy individuals to stay on top of their health. # Visual style The ad has a UGC feel, with a combination of outdoor and indoor shots. The editing style is a mix of quick cuts and static shots, creating a fast-paced rhythm. The production quality is hybrid, with elements of a polished commercial combined with the authenticity of user-generated content. The pacing is consistent, with cuts timed to the music and voiceover lines. The overall aesthetic is bright and clean, with natural lighting and a focus on showcasing the product and the woman's active lifestyle. # Hooks Spoken: The only time I ever really know what's going on with my body is when I'm pregnant and let's face it, I really should know what's going on in there all the time to make sure I'm here for the long haul. Text overlay: The only time I ever really know what's going / on with my body is when I'm pregnant and let's / face it, I really should know what's going on in / there all the time to make sure I'm here for Visual: 00:00–00:03 A woman with long, dark hair and braids, wearing a black sweatshirt and black leggings, pushes a double stroller down the sidewalk. In the stroller, a baby sits facing forward. Behind the stroller, a child runs alongside the woman. The scene is set in a suburban neighborhood on a sunny day with blue skies and bare trees. / 00:03–00:05 The woman bends down to adjust the baby in the stroller, while the child stands next to her. The camera remains stationary, capturing the interaction between the woman and her children in the suburban setting. / 00:05–00:07 The woman pushes the stroller down the sidewalk from a first-person perspective. The baby in the stroller is visible, along with a drink in a cup holder. The suburban neighborhood provides the backdrop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of women not always knowing what's going on with their bodies. Quote: "The only time I ever really know what's going on with my body is when I'm pregnant and let's face it, I really should know what's going on in there all the time to make sure I'm here for the long haul." # Value propositions - The Everlywell 360 test offers a convenient and accessible way to track key health metrics from the comfort of your home. It provides personalized insights into your body's needs, enabling you to make informed decisions about your well-being, with comprehensive care and support from healthcare professionals. # Benefits - Convenient - Accessible - Gain a better understanding of your body's needs - Make informed decisions about your well-being - Comprehensive care and support # Features - Everlywell 360 test - At-home sample collection - Virtual consultations - Track key health metrics - Personalized Insights - Doctor will review results and give you a plan of action # Call to action Head to everlywell.com to check out their 360 test for yourself. # Point of view - Customer 100% – The ad is told from the POV of a busy mom and customer of Everlywell who is prioritizing her health and sharing the process with the audience. # Storyline - 00:00–00:06 The ad begins with a woman walking with a stroller and her kids. The woman is talking about how she only knows what's going on with her body when she's pregnant. This sets up the problem that women do not always know what is happening with their bodies. - 00:06–00:12 The woman says that she has partnered with Everlywell 360 because she wants to prioritize her health now that she has three kids to keep up with. This serves as an introduction to the product being advertised and why the woman chose to partner with the brand. - 00:12–00:13 The ad shows the woman prioritizing her health with a blood draw. This shows the convenience of Everlywell 360 test. - 00:13–00:19 The woman highlights that the blood draw was so fast and she got her results back quickly. She shows her results on the Everlywell app and explains that everything looks great. This serves as a demonstration of the product, highlighting that the tests give quick results and provide insight into what is going on in her body. This reassures the customer. - 00:19–00:24 The woman sees the few areas that have room for improvement and says that she is going to hop on a call with one of the doctors to go over her results and to have a plan of action. This highlights that a doctor will review your results and give you a plan of action. This demonstrates the value of the results from Everlywell. - 00:24–00:37 The woman continues to explain how now that she has the test results, she is going to exercise and make a healthy smoothie. She explains that she is motivated to improve her biomarkers and owes it to her family to take care of her body. She highlights how the product motivates her to take care of her body. This shows how the Everlywell test can help people take action on their health. - 00:37–00:44 The woman says that she is thankful that she had this blood work done to steward this body well. She finishes the ad with a call to action to check out the 360 test for yourself at Everlywell.com. This serves as a summary of the product and next steps for the customer.

# Ad summary A firefighter and a physician, who are also high level HYROX competitors, promote the benefits of Factor pre-made meal delivery service to support their training and recovery when their demanding professions make it difficult to cook. The ad stresses consistency, balanced macros, real ingredients, and meals designed by dietitians. # Brand positioning Factor is a meal delivery service specializing in fresh, high-protein, pre-made meals that can be ready in two minutes. The brand directly targets consumers who need consistent, healthy, balanced nutrition, but don't have the time or energy to prepare meals. By offering weekly rotating menus, the brand aims to overcome the common category frustration of eating the same meals repeatedly. # Product Factor offers ready-made meals that come fresh, high in protein, and ready to eat in two minutes. Designed by dietitians, the meals are promoted as a means to achieve consistency in balanced macros and real ingredients. Factor meals are available through a subscription service, which allows for a weekly rotating menu to avoid repetition. The meals are for people who need to train hard but are short on time. # Visual style The ad has a raw, authentic visual style that is likely filmed using a handheld camera or phone. Editing consists of quick cuts timed to the audio. The production quality has a UGC feel, supporting the authentic tone and building trust with the audience. The pacing is consistently quick, with cuts happening every 2–3 seconds, maintaining engagement and energy. # Hooks Spoken: 00:00–00:03 Male 1: I'm a firefighter. Female 1: She's a physician. Text overlay: 00:00–00:03 I'm a firefighter. She's a physician. Visual: 00:00–00:01 Male 1, wearing a grey beanie and dark blue work jacket, stands next to a fire truck inside a fire station garage. He is fair-skinned with a mustache. The lighting is bright, and the camera is handheld. / 00:01–00:04 Female 1, wearing blue medical scrubs and a face mask, walks down a hospital corridor. She is fair-skinned and has her blonde hair pulled back in a ponytail. The lighting is fluorescent, and the camera is handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of lacking energy and time to cook healthy meals due to long shifts and demanding professions. Quote: "Long shifts, zero energy to cook" # Value propositions - Consistency: Consistency with balanced macros, real ingredients designed by dietitians - Ready in 2 minutes: Quick and easy meal preparation for busy individuals # Benefits - Consistency - So we can recover, rebuild and show up strong the next day - Fuel like you mean it # Features - Fresh - High protein - Ready in 2 minutes - Menu rotates every week - Balanced macros - Real ingredients - Designed by dietitians # Call to action check out Factor with my link below # Point of view - Customer 100% – The ad is delivered from the POV of two customers sharing their experiences using Factor to overcome nutrition challenges. # Storyline - 00:00–00:03 The ad introduces a firefighter and a physician to establish their demanding professions and active lifestyles. - 00:03–00:07 The ad highlights that they race HYROX at a high level, emphasizing the need for proper nutrition. - 00:07–00:11 The ad introduces Factor as a solution, noting its freshness, high protein content, and two-minute preparation time, which is intended to address the challenge of limited time. - 00:11–00:15 The ad points out that the weekly menu rotation helps prevent menu fatigue, addressing the customer's need for variety. - 00:15–00:21 The ad describes that the product offers consistent balanced macros and real ingredients designed by dietitians, conveying the benefits of nutrition. - 00:21–00:24 The ad conveys that, with Factor, the firefighter and physician can recover, rebuild, and perform strongly every day. - 00:24–00:29 The ad makes the CTA to check out Factor with their link, inviting viewers to fuel themselves properly.

# Ad summary This ad promotes Google Workspace with Gemini, highlighting how it helps small businesses like Peregrine Clothing streamline their content creation process and save time. It features the founder of Peregrine Clothing explaining how the tool assists in quickly translating ideas into text for brochures, ultimately benefiting the business by saving time. # Brand positioning The ad showcases Peregrine Clothing as a heritage British brand with a focus on sustainable fashion. The brand is presented through the lens of its operations, from localized manufacturing in the UK to responsible material sourcing and low-impact dyeing. It emphasizes a commitment to creating timeless, ethically-made garments that look good and do good, reflecting a brand identity that balances tradition with innovation. The brand aims to occupy a space in the consumer's mind as an environmentally conscious and sustainable brand that values quality and ethical production. # Product The ad promotes Google Workspace with Gemini, an AI-enhanced tool designed to assist small businesses in streamlining their workflow. It is depicted as a time-saving solution that helps translate ideas into text for marketing materials, such as brochures. The ad specifically highlights its ease of use in generating content, which includes images, and emphasizes that it can significantly cut down on time spent on content creation. The product is for businesses that need to quickly produce high-quality marketing content, particularly those focused on sustainable and ethical practices. # Visual style The ad has a polished, commercial aesthetic with a blend of close-up shots and medium shots to maintain viewer engagement. The editing style includes smooth transitions between scenes to emphasize the seamless integration of Google Workspace into the business's workflow. The color palette is natural and warm, and the production quality is high, lending credibility to the endorsement. The pacing is consistent, with cuts timed to align with the voiceover. # Hooks Spoken: 00:00–00:06 We work in such a tight timeline where we shoot products, then they have to go into brochures within days. Text overlay: 00:00–00:01 Google Workspace / 00:00–00:01 with ✨ Gemini / 00:00–00:04 Peregrine Clothing / 00:00–00:04 Manchester, Greater Manchester Visual: 00:00–00:01: Close-up shot of a bearded man, presumably in his late 30s, working with fabric. He's wearing a light-colored shirt with a checkered pattern. The background is blurry, showing industrial sewing machinery. The camera is slightly tilted, and there are light flares and a blueish light overlay. / 00:01–00:02: The camera moves to a medium shot of the same man as he looks at a computer screen. The background includes sewing machines and various textiles. The lighting has a cool tone with light flares. / 00:02–00:03: Close-up shot of fabric being worked on by hands. The fabric is a textured, light-green material. The lighting is soft and focused. / 00:03–00:04: The camera shows the man again, holding up and inspecting a checkered shirt. He smiles slightly. The background includes industrial equipment and is out of focus. / 00:04–00:05: The man is seated at a desk, reviewing printed images and sketching. He's wearing a blue and white plaid shirt. The background features a wall covered with fashion-related images and sketches. The lighting is natural and soft. / 00:05–00:06: [No visual change between 00:05–00:06] # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the time-sensitive nature of creating marketing materials, where products need to be quickly featured in brochures after photoshoots: “We work in such a tight timeline where we shoot products, then they have to go into brochures within days.” # Value propositions - AI assistance in Google Workspace helps small businesses streamline content creation. - Gemini in Google Docs allows for easy translation of ideas into text, saving time for businesses. # Benefits - Easier to translate ideas into text - Saves a huge amount of time in the business # Features - AI in Google Workspace # Call to action Get started # Social proof - "Using Gemini in Google Docs, I find it easy to translate ideas into text and save a huge amount of time in the business." – Male 1 (Founder of Peregrine Clothing) # Point of view - Customer 70% – The majority of the ad is told from the perspective of a real business owner, showcasing their experience with the product. - Brand 30% – The ad presents the official Google Workspace branding and product features to validate the user experience. # Storyline - 00:00–00:03 The ad opens with a close-up of a man working in a clothing factory, setting the scene for a small business with tight deadlines. - 00:03–00:06 The man, introduced as the founder of Peregrine Clothing, explains their need to quickly produce brochures after product photoshoots, highlighting the time-sensitive nature of their work. - 00:07–00:12 The ad transitions to show the founder using Gemini in Google Docs to create an article, demonstrating how the tool helps translate ideas into text. - 00:12–00:14 The founder emphasizes that using Gemini saves a significant amount of time for the business, reinforcing the value proposition of the tool.

# Ad summary This ad features a woman reviewing the Honeylove bra. She shares that she saw it all over her Instagram feed and that it was sold out in her size for a long time. She shares that it is super supportive without underwire, and it has flexible, sleek side boning. Other women share that they love the feel of the bra and that it is a mix between a sports bra and a regular bra. The bra is flattering and can be incorporated into outfits. The quality is phenomenal. # Brand positioning Honeylove is presented as a brand that offers comfortable and supportive bras. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, flattering bras that can be incorporated into outfits. The brand aligns with values of comfort, support, and style. The brand pushes against the norm of uncomfortable underwire bras, offering a wire-free alternative that still provides support and lift. The brand positioning is both functional (supportive, wire-free) and emotional (sexy, cute, flattering). # Product The Honeylove bra is a wire-free bra that provides support and lift. It is designed for women who want the comfort of a sports bra with the lift and separation of a regular bra. The bra features flexible, sleek side boning for support without underwire. It is designed to be flattering and can be incorporated into outfits. The bra is made with high-quality materials and is designed to be comfortable and supportive. It is designed to prevent back fat and side boob. The bra is described as feeling like a second skin. # Visual style The ad has a UGC feel with quick cuts and static shots. The production quality is polished, but it still feels like a user-generated video. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: I was seeing this bra all over my Instagram feed. I'm sure you're seeing it too. Text overlay: I was seeing this bra ALL OVER my Instagram feed... Visual: 00:00–00:02 Split screen. On the left, a fair-skinned woman with blonde hair and red nails is wearing blue jeans and an unbuttoned black blazer. On the right, the same woman is wearing blue jeans and a black bra with mesh detailing. The camera is stationary and focused on her torso. Text overlay: "I was seeing this bra ALL OVER my Instagram feed..." # Funnel stage Consideration # Pain points The ad addresses the pain point of uncomfortable underwire bras that cut into your skin, cause back fat and side boob, and are not flattering. "It doesn't cut into you. There's no back fat. You don't need to worry about that. There's no side boob problem." # Value propositions - Super supportive without underwire - Comfortability of a sports bra, but you have the lift and the separation that a real bra would give you - So flattering that I actually like to incorporate it into my outfits. # Benefits - Super supportive - Doesn't cut into you - No back fat - No side boob problem - Like a second skin - Very supportive - Really cute - Sexy - Comfortability of a sports bra - Lift and separation that a real bra would give you - Flattering - Quality is phenomenal # Features - Wire-free - Flexible, sleek side boning - Mesh design # Call to action SHOP NOW at honeylove.com # Social proof - "So I absolutely love the feel of this bra, and it's crazy that you can get that much support from a bra that has absolutely no underwire." – Female 2 (Customer) - "This bra is so flattering that I actually like to incorporate it into my outfits." – Female 1 (Customer) - "It's game over for other bras for me." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of customers reviewing the product. # Storyline - 00:00–00:02 The ad opens with a split screen showing a woman before and after putting on the bra. - 00:00–00:07 The woman shares that she saw the bra all over her Instagram feed and that it was sold out in her size for a long time. This is conveyed from the perspective of a customer who is excited to finally try the product. - 00:07–00:11 She shares that it is definitely worth the wait. - 00:11–00:18 She shares that it is super supportive without underwire and shows the flexible, sleek side boning. - 00:18–00:25 Another woman shares that she loves the feel of the bra and that it is crazy that you can get that much support from a bra that has absolutely no underwire. - 00:25–00:31 The first woman shares that it doesn't cut into you, there's no back fat, you don't need to worry about that, and there's no side boob problem. - 00:31–00:37 She shares that it's like a second skin, it's very supportive, and it's still really cute. - 00:37–00:41 Another woman shares that it's kind of a mix between a sports bra and a regular bra. - 00:41–00:46 A woman shares that you've got the comfortability of a sports bra, but you have the lift and the separation that a real bra would give you. - 00:46–00:50 The first woman shares that the bra is so flattering that she actually likes to incorporate it into her outfits. - 00:50–00:55 She shares that the quality is phenomenal and that it's game over for other bras for her. - 00:55–00:59 The ad ends with a call to action to shop now at honeylove.com.

# Ad summary This ad features a man training for a marathon. He shares how the complete meal shake, Huel, helps him to capitalize on his precious morning time and stay on track with his training. # Brand positioning Huel positions itself as a brand that provides nutritionally complete meal shakes and products designed to simplify healthy eating, particularly for busy individuals and those with active lifestyles. The brand aligns with values of efficiency, health, and convenience, aiming to streamline nutrition without compromising on quality or essential nutrients. Huel seemingly ignores the norms of competitors that often over-promise or rely on trendy diet fads, instead focusing on a science-backed, functional approach to complete nutrition. The brand positioning is functional, emphasizing performance, simplicity, and nutritional completeness. # Product Huel is presented as a complete meal shake that provides a quick, easy, and nutritionally balanced option for individuals with active lifestyles, such as those training for marathons. The product is designed to simplify breakfast preparation and ensure nutritional needs are met efficiently. Each serving contains 40g of protein, 26 vitamins, and minerals, supporting overall health and helping individuals stay full for longer. The shake addresses the purchase barriers of time constraints and the need for comprehensive nutrition, offering a convenient way to maintain a healthy diet without extensive meal preparation. The ad is telling the viewer that Huel is worth trying or buying because it covers all nutritional basics and makes it easy to train consistently, even when time is limited or conditions are unfavorable. # Visual style The ad has a UGC feel, with natural lighting and straightforward camera work. The editing includes quick cuts to maintain a consistent pace and keep the viewer engaged. The production quality is a hybrid between polished commercial and UGC, lending authenticity to the message while still showcasing the product effectively. The pacing is consistent throughout the ad, with cuts timed to coincide with key spoken lines and actions. The cuts are smooth, creating a seamless viewing experience. # Hooks Spoken: 00:00–00:01 I did not wanna get up this morning, Text overlay: 00:00–00:02 I did not want Visual: 00:00–00:01 A man wearing a black athletic top and black shorts with white socks and blue tennis shoes is doing a squat. The background shows a small building with a few parked cars. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the challenge of maintaining a healthy diet and consistent training schedule, especially when time is limited and motivation is low. The man states, “I did not wanna get up this morning,” signaling the common struggle to overcome initial reluctance and stick to a fitness plan. # Value propositions - Nutritionally complete: Contains 40g of protein and 26 vitamins and minerals, ensuring comprehensive nutrition. - Convenient: Simplifies breakfast preparation, saving precious morning time. - Satiating: Keeps you fuller for longer, aiding in appetite control and consistent energy levels. # Benefits - Keeps me fuller for longer - Covers all of my basics when I need to train this much # Features - 40g of protein - 26 vitamins and minerals # Call to action Give yourself 30 days of this # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a man who uses the product while training. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the man doing squats and lunges. He states that he did not want to get up this morning, but he is training for a marathon. This sets the stage by showing the viewer a relatable moment of reluctance and highlighting the commitment required for marathon training. - 00:02–00:04 00:02–00:04 He is running, stating that his plan doesn't care if it's cold outside. This reinforces the discipline and dedication needed for his goal, implying that he has a plan he is sticking to. - 00:04–00:09 00:04–00:09 The man is now indoors in his kitchen with a bag of Huel, stating that he's made his breakfast a lot easier in order to capitalize on that precious morning time. This transitions from the problem of early morning motivation to a solution: Huel. - 00:09–00:13 00:09–00:13 He is pouring Huel and water into a shaker cup, and states that it has 40g of protein and 26 vitamins and minerals. The man is directly providing product details, explaining what makes Huel a good choice for nutritional support. - 00:13–00:17 00:13–00:17 Back outdoors, he is doing lunges, and says that it keeps him fuller for longer and covers all of his basics when he needs to train this much. Here, the ad focuses on the benefits of Huel, reinforcing its value for active individuals. - 00:18–00:24 00:18–00:24 Continuing with his workout routine in his back yard, he states that even when it's absolutely freezing outside, he can get on with my training without having to stress about getting my breakfast before he starts work for the day. The man emphasizes the convenience and reliability of Huel, ensuring he can stay on track regardless of circumstances. - 00:25–00:29 00:25–00:29 He encourages the viewer to give yourself 30 days of this, promising you'll see the difference. This is a direct call to action, inviting the viewer to try Huel and experience the benefits themselves.

# Ad summary A man discusses the importance of recovery and how IM8 has helped him with that. He then mixes IM8 into his water and encourages the audience to use his discount code. # Brand positioning IM8 Daily Ultimate Essentials is presented as a health supplement with 92 ingredients designed for daily use to support joint health, collagen, and electrolytes for recovery. The brand promotes a lifestyle where individuals can 'outlast their younger selves' and recover smarter. # Product IM8 Daily Ultimate Essentials is a powdered health supplement containing 92 ingredients in one serving, designed to support joint health, provide real collagen for the body, and supply electrolytes for recovery. It tastes great, is NSF certified for sport, and comes with a 30-day money-back guarantee. It is presented as a product that helps individuals improve their recovery, especially as they age, helping them train harder and recover faster. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a UGC feel. The editing is fairly quick, with cuts timed to match voiceover lines. The production quality is high, giving a professional and trustworthy vibe. The ad switches between medium shots and close-up shots throughout the video. # Hooks Spoken: 00:00–00:04 Be honest, are you actually recovering better or just buying more stuff? Text overlay: 00:00–00:04 Be honest, are you actually recovering better or just buying more stuff? Visual: 00:00–00:04 A mid-shot shows a fair-skinned man with short brown hair, wearing a red t-shirt and jeans. He is standing and has a look of disgust on his face. In the background is a blurry shot of many different pill bottles and scattered, animated pills falling to the ground. # Funnel stage Consideration # Pain points Pain becomes normal. # Value propositions - 92 ingredients for support, collagen, and electrolytes - NSF certified # Benefits - Helps you train harder - Helps you recover faster - Helps to improve pain - Helps you outlast your younger self # Features - 92 ingredients in one serving - Clinically studied for joint support - Real collagen support for your body can actually use it - Electrolytes for recovery - Tastes great - NSF certified for sport # Call to action Use my code Brian Mazza # Point of view - Customer 10% – A man is shown in front of a pill bottle background, setting the tone for what it is like to be a customer. - Brand 90% – Throughout the ad, a man, acting as a representative of the brand, addresses the camera and discusses the features and benefits of the product. # Storyline - 00:00–00:04 00:00–00:04 A man in front of a pill bottle background asks the audience if they are recovering better or just buying more stuff. This sets up the premise of the ad, questioning whether people are genuinely improving their health or merely accumulating supplements. The tone is skeptical, inviting viewers to reflect on their approach to recovery. - 00:04–00:09 00:04–00:09 A man introduces himself, claiming that he is here to tell the audience that he is training harder than he ever has. This transitions into the brand's story from the expert's perspective. The perspective is confident and motivational, aiming to inspire viewers to improve their physical performance. - 00:09–00:12 00:09–00:12 The man is seen on a treadmill at the gym, training harder than he ever has. This visual evidence bolsters the man's claims, adding authenticity to the ad's message and showing that the man is training at a very high level. - 00:12–00:24 00:12–00:24 The man states that he is recovering faster, training harder eventually stops working, and pain becomes normal. This continues the brand's story from the expert's perspective, highlighting the frustrations of old age and training hard. The tone is empathetic, designed to connect with viewers who have experienced the same challenges. - 00:24–00:33 00:24–00:33 The man states that he is not like most people and that he has stopped juggling supplements. This signals a shift in the narrative, where the focus turns to IM8 as the solution. The man is speaking to the audience directly from the perspective of someone who understands and has overcome the challenge. The tone is confident, suggesting that he has found a superior alternative. - 00:33–00:41 00:33–00:41 The man discusses that the product has 92 ingredients, supports joint health, and contains collagen and electrolytes. He then shifts to listing the product's features from the perspective of a knowledgeable user. The presentation is informative, aiming to highlight the supplement's comprehensive benefits. - 00:41–00:47 00:41–00:47 The man mentions that he takes the product once a day and that it is NSF certified for sport. This reinforces product efficacy and safety from the perspective of a satisfied user. The tone is casual and reassuring. - 00:47–00:58 00:47–00:58 The man discusses how to outlast your younger self and that using his code will give the audience 10% off the product and the product has a 30-day money-back guarantee. This introduces a direct call to action and a limited-time offer. The tone is motivational, designed to encourage immediate purchase. - 00:58–01:09 00:58–01:09 The man finishes the ad by drinking the product and the screen shows information about the product. The ad concludes with a visual display of product benefits. The screen shows the IM8 logo and product claims.