How Native Advertises on Meta

# Ad summary This ad promotes Native's new scalp detox shampoo. The ad features diverse models and highlights that the product is made without sulfates or silicones to give happy, healthy hair. # Brand positioning Native presents itself as a modern and inclusive brand with a focus on natural and clean hair care. The brand stands out by emphasizing its products are free of sulfates and silicones, highlighting its commitment to simple and healthy hair care solutions. Positioned as a brand that values simplicity and natural ingredients, appealing to those seeking effective products that avoid harsh chemicals, focusing on promoting happy, healthy hair through gentle cleansing. # Product Native's Scalp Detox Shampoo is designed to give your scalp a fresh start. The shampoo is formulated for deep, gentle cleansing with salicylic acid. It is free of sulfates and silicones, positioning it as a clean and healthy option for hair care. The product aims to provide happy, healthy hair. # Visual style The ad's aesthetic is bright and clean, with a focus on showcasing natural hair in a positive light. It blends quick cuts of product usage with diverse individuals smiling, creating a sense of inclusivity and relatability. The editing rhythm is upbeat and modern, with cuts timed to a pop music track. The production quality feels polished yet accessible, aiming for a UGC feel. # Hooks Spoken: 00:01–00:04 Give your scalp a fresh start Text overlay: Give your scalp a fresh start Visual: 00:01–00:05 Close up shot of a person in the shower massaging shampoo into their wet hair with soapy suds. The background is a shower with blue and white tile. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the need for a scalp detox, suggesting that viewers may be experiencing issues related to unclean or unhealthy scalps that they would like to remedy. # Value propositions - Scalp detox shampoo with deep, gentle cleansing (feature) for happy, healthy hair (benefit). - No sulfates, no silicones: appeals to consumers seeking clean and healthy hair care products. # Benefits - Give your scalp a fresh start - Just happy, healthy hair # Features - Deep, gentle cleansing with salicylic acid - No sulfates - No silicones # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire ad is presented from the perspective of a potential customer, showing the product in use and the positive results. # Storyline - 00:00–00:01 The ad begins by showcasing the Native Scalp Detox Shampoo bottle. - 00:01–00:05 Next, the ad shifts to a close-up of a person using the shampoo to wash their hair in the shower, lathering it into their scalp. - 00:05–00:09 The ad follows up with a shot of the person washing their hair, emphasizing the scalp. - 00:09–00:13 Then, the ad shows multiple diverse people smiling at the camera with visibly clean and styled hair. - 00:13–00:15 Lastly, the ad shows the brand name, Native.

# Ad summary A young man demonstrates Native brand 2-in-1 shampoo and conditioner, highlighting the product's clean ingredients and the user's resulting healthy hair. # Brand positioning Native aims to occupy the space of clean and simple personal care. The brand aligns with values of thoughtfulness and fun, as well as a lifestyle of simplified self-care routines. Native pushes against the norm of complicated, chemical-laden formulas by prioritizing clean ingredients in an accessible way. The brand positioning is both functional, promising simple and effective hair care, and emotional, promoting a sense of confidence through healthy hair and mindful ingredients. The brand offers products that are effective without unwanted ingredients. # Product Native 2-in-1 Shampoo and Conditioner is presented as a simple and effective hair care solution made with clean, thoughtful ingredients. It is designed for those who want to avoid unwanted ingredients while achieving full and healthy hair. The ad emphasizes transparency by showing the ingredient list and explaining what each ingredient actually means. The product is shown being used in the shower, highlighting its ease of use and integration into a daily routine. Native addresses the purchase barrier of ingredient uncertainty by providing clear, understandable information about what goes into their products. The ad encourages viewers to try Native for a straightforward and effective hair care experience. # Visual style The ad has a polished, UGC-style aesthetic with bright, even lighting and colorful backgrounds. The editing style includes quick cuts and smooth transitions to maintain a dynamic pace. The production quality feels like a hybrid between user-generated content and a commercial, lending authenticity while maintaining a clean and appealing look. The pacing is relatively consistent, with cuts timed to match the upbeat music, enhancing the rhythm and energy of the ad. # Hooks Text overlay: Labels you can read. Visual: 00:01–00:02: Close-up shot of a fair-skinned hand pumping clear shampoo from a Native bottle into the palm of the same hand. The background consists of out-of-focus colorful tiles. The lighting is bright, with a slight reflection on the liquid. The camera is stationary, focusing on the action of dispensing the product. / 00:02–00:03: Extreme close-up of the back of the Native shampoo bottle showing the label. The label lists ingredients on the left and explains what each means on the right, all in red text on a white background. The background consists of out-of-focus colorful tiles. The camera is stationary and the lighting is bright, ensuring the label is readable. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the confusion and concern around the ingredients in hair care products. This is visually represented by the ad's focus on the product label and the text overlay: "Labels you can read." # Value propositions - Thoughtful ingredients for good, clean, fun hair care - Transparency around ingredients - Achieve full and healthy hair without unwanted ingredients # Benefits - Avoid unwanted ingredients - Full & healthy hair - Simplified hair care - Transparency # Features - Clean, simple, effective formula - Made with thoughtful ingredients - Ingredients listed with clear explanations - 2-in-1 shampoo and conditioner # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a satisfied customer demonstrating the product. # Storyline - 00:00–00:01 A young man stands in front of a colorful tile backdrop and holds a white bottle of Native 2-in-1 Shampoo & Conditioner, smiling at the camera. - 00:01–00:03 The ad shifts to a close-up shot of a hand pumping clear shampoo into a palm, followed by a close-up of the bottle's label showing the list of ingredients and their meanings. - 00:03–00:08 The camera shows hands massaging shampoo into wet hair in the shower, then cuts to the man's face as he lathers his hair, smiling and looking up into the water. - 00:08–00:14 The man is shown out of the shower, running his hands through his damp hair, smiling confidently.

# Ad summary This ad showcases Native's Coconut & Vanilla hair care products, emphasizing their silicone-free formula and availability at nativecos.com or favorite retailers. The ad uses a clean and minimalist aesthetic, highlighting the product's ingredients with visual accents and text overlays. # Brand positioning Native positions itself as a clean and natural hair care brand, focusing on the absence of harmful additives like silicones, sulfates, and parabens. The brand promotes a lifestyle of simplicity and purity, aligning with consumers who prioritize health-conscious choices. Native emphasizes its commitment to thoughtfully made products with clean ingredients, signaling a move against conventional hair care brands that often rely on synthetic ingredients. The brand seeks to occupy a space in the consumer's mind as a trustworthy provider of effective, natural hair care solutions that cater to those seeking a healthier, more mindful beauty routine. The tone is functional, focusing on simplicity and quality. # Product The featured product is Native's Coconut & Vanilla moisturizing shampoo and conditioner. Both products are designed for daily hair care and are marketed as silicone-free, sulfate-free, and paraben-free. The primary benefit highlighted is gentle, effective moisturization without the use of harsh chemicals. The packaging is minimalist and clean, emphasizing the brand's natural ethos. The shampoo and conditioner aim to address the need for clean, effective hair care, appealing to consumers who are wary of synthetic ingredients. Both items are sold in identical white bottles with pump tops, labeled as either 'MOISTURIZING SHAMPOO' or 'MOISTURIZING CONDITIONER,' both described as 'THOUGHTFULLY MADE WITH CLEAN INGREDIENTS'. # Visual style The ad features a polished, clean aesthetic with smooth transitions and static shots. The production quality is high-end, resembling a commercial, which supports the brand's positioning as a premium natural product. The pacing is consistent, with slow camera zooms and dissolves. The visual motif includes the use of natural ingredients (coconut, vanilla) as props, reinforcing the brand's commitment to natural formulations. The visuals are timed to the music beats, creating a synchronized and engaging experience. # Hooks Text overlay: 00:00–00:05 / 00:00–00:05 NATIVE HAIR CARE / 00:00–00:02 MOISTURIZED HAIR HITS DIFFERENT Visual: 00:00–00:02: Close-up shot of a white Native Coconut & Vanilla shampoo bottle against a gradient brown background. A vanilla flower and a piece of coconut fall around the bottle. The camera slowly zooms in. The bottle is prominently displayed, showcasing its minimalist design and the product name. # Funnel stage Top of funnel (Awareness) # Pain points Consumers are often concerned about the presence of harsh chemicals like silicones, sulfates, and parabens in hair care products, leading to a desire for cleaner, more natural alternatives. The product's value proposition is that it offers effective moisturization without these additives. # Value propositions - Clean ingredients for gentle and effective moisturization. - Formulated without harsh chemicals such as silicones, sulfates, and parabens. # Benefits - Moisturized hair # Features - Silicone free - Sulfate free - Paraben free - Thoughtfully made with clean ingredients # Call to action Available at nativecos.com or your favorite retailer # Social proof - None used. # Point of view - Brand 100% – The ad uses direct claims and visual presentation to highlight the brand's features and benefits. # Storyline - 00:00–00:02 The ad opens with a shot of the Native Coconut & Vanilla shampoo and conditioner, highlighting the product. - 00:00–00:03 Text overlays emphasize the brand name 'NATIVE' and product benefits like 'MOISTURIZED HAIR HITS DIFFERENT' and 'NO SILICONES NECESSARY,' showcasing the brand's key selling points. - 00:03–00:05 The ad transitions to show both the shampoo and conditioner bottles side by side, reinforcing that Native offers a full hair care system. - 00:03–00:05 The final shot provides a clear call to action, informing viewers that the product is 'Available at nativecos.com or your favorite retailer,' urging them to purchase.

# Ad summary This ad showcases Native's Sea Salt & Cedar 2-in-1 Full & Thick Shampoo & Conditioner. The ad highlights the product's key features, such as being silicone-free, sulfate-free, and paraben-free, while showcasing the product in a visually appealing way. It emphasizes the brand's commitment to clean ingredients and aims to attract customers looking for a hair care solution that enhances fullness and thickness. # Brand positioning Native is positioned as a hair care brand committed to creating products with clean ingredients that are free from harsh chemicals like silicones, sulfates, and parabens. The brand aligns with a lifestyle that values natural and thoughtful choices, aiming to provide effective hair care without compromising health or environmental consciousness. Native stands out by focusing on simplicity and transparency, avoiding the complexities and potential harm associated with traditional hair care products. The brand positioning is both functional, by highlighting its chemical-free formulations, and emotional, by appealing to consumers' desires for health and natural beauty. # Product Native's Sea Salt & Cedar 2-in-1 Full & Thick Shampoo & Conditioner is a hair care product designed to cleanse and condition hair while enhancing its fullness and thickness. It is formulated without silicones, sulfates, and parabens, catering to consumers seeking clean and gentle hair care options. The product features a blend of sea salt and cedar, offering a refreshing and natural scent. Its unique selling point lies in its ability to provide a thorough cleanse and conditioning treatment in one step, saving time and simplifying the hair care routine. The ad addresses potential purchase barriers by highlighting the absence of harmful chemicals and emphasizing the brand's commitment to thoughtfully made products with clean ingredients. # Visual style The ad features a polished aesthetic with clean, bright visuals and smooth transitions. The production quality is high-end, creating a commercial feel. The pacing is moderate, with cuts timed to the music beats, providing a visually engaging experience. # Hooks Text overlay: 00:00–00:05 NATIVE HAIR CARE / 00:00–00:02 TURN UP THE FULLNESS Visual: 00:00–00:05: A white bottle of Native Sea Salt & Cedar 2-in-1 Full & Thick Shampoo & Conditioner rotates in the foreground against a bright blue gradient background. Chunks of cedar and white sea salt-like particles float around the bottle. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the audience seeks hair care products that are free from harsh chemicals and sulfates, addressing concerns about potential damage or irritation to their hair and scalp. # Value propositions - Clean ingredients promotes the benefit of a safer product that is gentle on hair and scalp. - The convenience of a 2-in-1 formula combines shampoo and conditioner in one bottle, streamlining the hair care routine. # Benefits - Fullness - Thickness # Features - Silicone-free - Sulfate-free - Paraben-free - 2-in-1 Full & Thick Shampoo & Conditioner - Thoughtfully made with clean ingredients # Call to action Available at nativecos.com or your favorite retailer # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through direct product claims and visually polished demonstrations. # Storyline - 00:00–00:05 The screen displays the Native Hair Care product as text overlays promote the brand name and features of the 2-in-1 Full & Thick Shampoo & Conditioner.

# Ad summary This ad for Native Scalp Detox Shampoo uses a quick-cut, ASMR-inspired format to highlight the product's gentle cleansing and soothing Lavender Cloud & Vanilla scent. It emphasizes the transformation of hair washing into a self-care ritual. # Brand positioning Native positions itself as a provider of clean and simple personal care products. The brand emphasizes natural ingredients, gentle formulations, and a focus on everyday self-care rituals. It stands apart by promoting accessible, non-toxic products that appeal to consumers seeking a balance between efficacy and well-being without compromising on enjoyable sensory experiences. # Product Native Scalp Detox Shampoo is a hair care product designed for deep, gentle cleansing with salicylic acid. Packaged in a 16.5 fl oz (487 mL) bottle, the shampoo features a Lavender Cloud & Vanilla scent and is formulated to be silicone-free, sulfate-free, and paraben-free. The product aims to transform hair washing routines into luxurious self-care rituals through its carefully selected scents and gentle, detoxifying properties. # Visual style The ad has a clean and polished aesthetic, with a focus on natural lighting and ASMR-inspired close-ups. The editing style is quick-cut, enhancing the sensory experience. The production quality is high-end commercial, supporting the brand's image of accessible luxury. The pacing is relatively fast, with cuts timed to enhance the ASMR and sensory elements. # Hooks Text overlay: 00:00–00:03: Scents that turn hair washing routines into rituals. Visual: 00:00–00:01: A woman with long, wavy brown hair holds up a white bottle of Native Scalp Detox Shampoo against a blurred, light-colored background. She is out of focus, wearing a light-colored top and has a neutral expression. The product label is clearly visible, showing the brand and product name. / 00:01–00:02: Close-up of hands massaging shampoo into wet, dark hair. The background is blurry and out of focus. Water drips down the hair. The shot is lit with bright, diffused light. / 00:02–00:03: Close-up of purple lavender flowers in a field, swaying gently. The background is green and out of focus. Sunlight filters through the flowers. # Funnel stage Top of funnel # Pain points The pain point is the feeling that hair washing is a mundane chore. The ad aims to address this by presenting the product as a way to transform the routine into a luxurious self-care ritual. # Value propositions - Gentle cleansing: Provides deep cleaning without harsh chemicals. - Pleasant experience: Uses natural scents to elevate hair washing. # Benefits - Turns hair washing routines into rituals # Features - Deep, gentle cleansing with salicylic acid - Silicone free - Sulfate free - Paraben free - Lavender Cloud & Vanilla scent # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a product user, showing the shampoo in use and focusing on the sensory experience. # Storyline - 00:00–00:01 The ad begins with a woman holding a bottle of Native Scalp Detox Shampoo, displaying the product directly to the camera. This establishes the product as the central focus. - 00:01–00:02 The scene cuts to someone washing their hair with the product. The moment offers a sensory experience through close-ups of the hair and shampoo being applied, with emphasis on the tactile feel of washing. This presents the experience from the user's perspective, creating a sense of immersion and demonstrating how the product is used. - 00:02–00:03 A close-up of lavender flowers highlights the product’s natural scents. The scene suggests a connection between the shampoo and nature, reinforcing the brand's clean and natural image. - 00:03–00:05 The ad returns to showing wet hair as the text overlay repeats the message. This visual reiterates the transformation of a routine activity into a ritual through enhanced sensory experience. - 00:05–00:06 The ad concludes with a woman smiling softly, emphasizing the emotional satisfaction that the product is intended to deliver. The shot reinforces the Native brand.

# Ad summary This ad for Native shampoo features a woman demonstrating the product in her hair. The ad focuses on the product's gentle formula, emphasizing that it is "never stripping" and results in "bouncy hair." # Brand positioning Native is presented as a brand focused on natural, gentle hair care. The brand prioritizes products that cleanse without stripping natural oils, as implied by the statement, "Never stripping." This aligns the brand with consumers seeking healthy, bouncy hair through gentle, natural ingredients. # Product The product featured is Native shampoo, specifically the Cucumber & Mint scent, as indicated on the bottle. The shampoo is designed for individuals seeking gentle hair cleansing that maintains hair's natural bounce and moisture, as demonstrated by the ad's focus on bouncy hair post-wash. The ad addresses a barrier by emphasizing that the shampoo is "Never stripping," which suggests it avoids harsh chemicals that can damage hair. The Native shampoo is worth trying or buying for its natural, gentle formula that promises healthy, bouncy hair without stripping. # Visual style The ad has a polished, bright aesthetic with a focus on simplicity. The editing style features quick cuts between product display, application, and results. The production quality appears high-end, creating a clean and appealing visual. The pacing is brisk, around 15 cuts per minute, maintaining a consistent rhythm that emphasizes the product and its benefits. Cuts and text overlays are timed to align with the music beat. # Hooks Spoken: 00:00–00:03: [Upbeat] Never stripping. Text overlay: 00:00–00:03: Never stripping. Visual: 00:00–00:01: A woman with long, wavy auburn hair smiles and holds a white, rectangular bottle of NATIVE Cucumber & Mint shampoo. She wears a white tank top and is positioned in front of a blurred background of green and yellow blocks. The camera is stationary and focuses on her upper body. The lighting is bright and even, highlighting the product label and her face. The product is prominently displayed, with clear text on the bottle. / 00:01–00:03: Close-up shot of hands lathering white shampoo into wet, dark hair under running water. The background features out-of-focus green and yellow shapes. The camera is tightly framed on the hands and hair, with slight movements to follow the action. The lighting is bright, emphasizing the texture of the hair and shampoo. The focus is on the application and lathering of the shampoo. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the issue of shampoos that strip hair of its natural oils, leading to dryness and damage. This is signaled by the statement: "Never stripping." # Value propositions - Never stripping: The Native shampoo is gentle on hair. # Benefits - Always bouncy hair. # Features - Never stripping. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a woman smiling and presenting a bottle of Native shampoo. - 00:01–00:03 The scene transitions to a close-up of hands lathering shampoo into hair, highlighting the shampoo's texture and foaming action. - 00:03–00:05 Following the shampooing scene, the ad showcases the result: bouncy, voluminous hair as the woman moves her head. - 00:04–00:05 The ad concludes with a direct shot of the woman smiling, with the brand name "NATIVE" displayed prominently on the screen, reinforcing brand recognition and positive association.

# Ad summary This ad for Native hair care products emphasizes its clean formula and use of natural ingredients, appealing to consumers seeking hair care solutions that are free of sulfates and silicones for healthy, nourished hair. # Brand positioning Native is presented as a modern and conscious brand that emphasizes clean and simple hair care. They focus on using natural ingredients and avoiding harsh chemicals like sulfates and silicones, indicating a commitment to gentle and effective hair care. The brand positions itself as a provider of hair products that are thoughtful, straightforward, and safe. It highlights transparency in its ingredients. # Product Native offers hair care products with clean formulas that are sulfate-free and silicone-free. The products are designed for healthy, nourished hair using ingredients derived from plant oils and other natural sources. The product line includes shampoos and conditioners with ingredients like coconut milk and turmeric, and are formulated with a focus on clean, simple, and effective hair care. Native emphasizes the use of ingredients that are easy to understand and actually beneficial for the hair. The products are presented as solutions for consumers who want hair care that is both safe and nourishing. # Visual style The ad has a bright and clean aesthetic. The editing is fast-paced, with quick cuts between product shots and visuals of people with healthy hair. The production quality is polished, giving the ad a professional feel, while maintaining a sense of authenticity through the use of real people and natural settings. The pacing is quick. # Hooks Text overlay: 00:00–00:03 Never any sulfates or silicones Visual: 00:00–00:03 Close-up of a hand pressing the pump of a white Native shampoo bottle with green labeling. The bottle is centered on a white surface, a corner of a green bottle behind it. Clear gel shampoo is dispensed onto a light skin-toned hand. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses concerns about harmful chemicals in hair products, specifically highlighting the absence of sulfates and silicones. # Value propositions - Sulfate and silicone-free formulations = gentler hair care. - Clean formulas = healthier hair. - Plant-derived ingredients = safer hair care # Benefits - For healthy, nourished hair # Features - Never any sulfates or silicones - Just clean formulas # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad communicates the product benefits from a brand perspective with product shots and value statements. # Storyline - 00:00–00:03 00:00–00:03 Close-up shot of Native shampoo bottle as someone dispenses the product onto their hand. The ad immediately highlights that the product contains no sulfates or silicones, setting the tone for a clean and natural product. - 00:03–00:04 00:03–00:04 Product is dispensed onto hand. - 00:04–00:08 00:04–00:08 A woman washes her hair with the shampoo in the shower, with the text "Just clean formulas" reinforcing the product’s main feature. The close-up shots give a sense of the product's texture and application. - 00:08–00:12 00:08–00:12 The ad showcases different individuals with various hair types, all styled and looking healthy. Text overlay says "For healthy, nourished hair", promising the outcome of using Native products. - 00:12–00:14 00:12–00:14 Close up of a smiling woman. Text overlay states "NATIVE" solidifying the brand.

# Ad summary This ad promotes Native's Sensitive Series body wash and lotion, highlighting its hypoallergenic and hydrating properties for people with sensitive skin. The ad features a woman who experiences rashes with most body care products until she tried Native's new product line that is formulated for sensitive skin. # Brand positioning Native positions itself as a brand that offers effective and good-smelling body care products while being mindful of sensitive skin. The brand addresses the common issue of many body care products causing rashes and irritation, particularly for those with sensitive skin. Native emphasizes its use of natural ingredients and hypoallergenic formulas to create a product line that is both gentle and effective. The brand aligns itself with values of health, wellness, and self-care, promoting a lifestyle where people can enjoy scented body care without sacrificing their skin's comfort and well-being. They push against the norm of many fragranced products containing harsh chemicals that can cause irritation, offering a functional and emotionally reassuring alternative for those seeking gentle and effective body care. The focus is on a functional benefit—sensitive skin-friendly formulation—combined with the emotional reassurance of enjoying good-smelling products without adverse reactions. # Product The ad features Native's Sensitive Series body wash and lotion, designed for individuals with sensitive skin. These products are formulated with naturally derived ceramides and hypoallergenic fragrances. The body wash is described as instantly soothing, providing gentle cleansing, while the lotion hydrates, soothes, and helps restore the skin's healthy barrier. According to the ad, allergists, biologists, and dermatologists collaborated to create this gentle formula, addressing concerns about irritation and allergic reactions. Native's Sensitive Series aims to provide good-smelling scents without causing rashes or discomfort. The ad emphasizes that these products are specifically made for people who need hypoallergenic scents, highlighting their hydrating and soothing properties to maintain healthy skin. By introducing this series, Native aims to break the purchase barrier for those who avoid scented body care products due to skin sensitivities. # Visual style The ad features a blend of polished and UGC-style visuals. The editing style includes a mix of quick cuts and static shots. The production quality varies between higher-end product shots and casual, selfie-style segments, which supports the tone of an authentic product review. The pacing is fairly consistent, with cuts timed to align with the voiceover. The overall aesthetic aims for a natural and relatable feel, balancing product showcase with personal storytelling. # Hooks Spoken: 00:00–00:02 Female 1: You know that everything shower that's supposed to fix your life? Text overlay: #Ad #NativePartner / YOU KNOW THAT / TO Visual: 00:00–00:01 The shot is taken from a first-person perspective in a tiled shower with a silver showerhead. A young, light-skinned woman with wet hair, wearing a patterned bikini top and black bikini bottoms, washes her arm with a white washcloth. The lighting is bright, and a shower caddy with plants is in the background. / 00:01–00:02 The shot remains in the same shower, now the woman is singing into the handheld showerhead. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of finding body care products that smell good but don't cause rashes or irritation for those with sensitive skin. "Almost every good-smelling body care product will literally give me a rash if I'm not careful." # Value propositions - Hypoallergenic scents offer the value of enjoying fragranced products without the risk of irritation or allergic reactions. - Formulated with naturally derived ceramides to provide effective yet gentle care for sensitive skin. - Having allergists, biologists, and dermatologists work on creating a gentle formula for effective results. # Benefits - Good-smelling scents without causing rashes or discomfort - Hydrated and soothed skin - Maintained healthy skin barrier - Suitable for sensitive skin - Gentle skincare solution # Features - Instantly soothing body wash - Naturally derived ceramides - Hypoallergenic fragrances - Hydrates - Soothes - Helps restore your healthy skin barrier - Gentle formula # Call to action Try this one. # Social proof - "Native actually had allergists, biologists, and dermatologists work on creating this gentle formula." # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her personal experiences. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman in a shower, washing her body, singing into the shower head and suggesting most everything showers don't do what they're supposed to do to fix your life. This serves as an intro and a personal take on the shower experience, creating a relatable and casual connection with the audience from the woman's perspective. The tone is playful and slightly self-deprecating. - 00:02–00:03 00:02–00:03 The woman shows a blurry selfie and says she has never had one of those showers. She's continuing the theme that she's a regular person with experiences that people watching can relate to. The selfie style adds a raw and authentic feel, enhancing relatability. - 00:03–00:06 00:03–00:06 The woman continues showering and explains that almost every good-smelling body care product will give her a rash if she's not careful. This highlights the central problem, presenting it from the woman's perspective, making it personal and relatable. The tone is factual and slightly frustrated, explaining the common issue that she, and many others, face. - 00:06–00:11 00:06–00:11 The woman stands in a bathroom while explaining that when she found out Native launched a new sensitive skin series, she was ecstatic. This introduces Native's product as a solution to her problem, positioning the brand as responsive to consumer needs. The tone shifts to excitement and relief, indicating a positive turning point. - 00:11–00:15 00:11–00:15 The woman, standing in her bedroom, holds the Native product, explaining that the body washes and lotions are made for people like her who need hypoallergenic scents. This section elaborates on the benefits of Native's products, specifying their suitability for sensitive skin. The tone is informative and friendly, as the woman directly addresses viewers, creating a sense of inclusion and trust. - 00:15–00:18 00:15–00:18 The woman demonstrates how she uses the lotion, highlighting that they hydrate, soothe, and help restore the skin barrier. This reinforces the product's functional benefits with a visual demonstration, increasing its credibility. The tone is reassuring and practical, underlining the product's efficacy. - 00:18–00:23 00:18–00:23 The woman returns to the shower to explain that Native had allergists, biologists, and dermatologists work on creating this gentle formula. The tone is informative and reassuring, reinforcing the brand's commitment to gentle, effective skincare solutions. - 00:23–00:25 00:23–00:25 The woman standing in her bedroom again and recommends that if you've got trust issues with body wash, try this one. This reinforces the product's functional benefits, ending with a call to action to try the Native body wash. The tone is persuasive and optimistic, reinforcing the product's efficacy.

# Ad summary This ad features Native Sensitive Series Body Lotion. The ad uses a testimonial and an award badge to promote the quality and gentleness of the product. # Brand positioning Native is presented as a brand focused on sensitive skin. The 'Sensitive Series' branding, combined with the subtle vanilla scent, implies a focus on gentle, irritation-free products. The brand aligns with values of simplicity and care, avoiding harsh ingredients or overwhelming fragrances. The brand is positioned in the market as a gentle, natural option for those with sensitive skin. # Product The featured product is Native Sensitive Series Bare Vanilla Body Lotion. The ad promotes its subtle vanilla scent and suitability for sensitive skin. It is described (on-package label text) as a 'CARE HYDRATING BODY LOTION,' that is 'NATURALLY DERIVED' and 'HYPOALLERGENIC FRAGRANCE.' The ad highlights its gentle formulation as the key reason to try or buy it, addressing purchase barriers related to skin sensitivity and irritation. # Visual style The ad features a clean, minimalist style with a focus on product visibility. The use of soft lighting and a gradient white background gives a sense of purity and gentleness. The layout is simple and uncluttered, drawing attention to the product and key messaging. The image appears professionally shot, highlighting the product's features without distractions. # Hooks Headline: "SUBTLE VANILLA FOR SENSITIVE SKIN!! A WIN!!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding body lotions suitable for sensitive skin that won't cause irritation or allergic reactions. It does so by highlighting its "Hypoallergenic fragrance" as well as a product that is made for “sensitive skin” # Value propositions - Subtle vanilla for sensitive skin # Benefits - Care hydrating # Features - Subtle vanilla scent - For sensitive skin - Naturally derived - Hypoallergenic fragrance # Call to action None used. # Social proof - "A WIN!!" -HEATHERP # Point of view - Customer: The testimonial from Heatherp provides a customer perspective, lending credibility to the product's claims. - Brand: The Native branding and product description offer the brand's perspective, highlighting key features and benefits. - External source: The 'People BEST NEW LAUNCHES 2026' badge provides an external endorsement, reinforcing the product's value. # Storyline - The ad opens with a shot of the Native Sensitive Series Bare Vanilla Body Lotion with the headline 'Subtle vanilla for sensitive skin!!' This messaging is intended to immediately communicate the key benefits of the product for those with sensitive skin needs. - The story continues with a testimonial stating, 'A WIN!! -HEATHERP,' lending credibility through a positive review. This builds trust and encourages the viewer to consider the product as a reliable solution. - The ad also features the 'People BEST NEW LAUNCHES 2026' badge, further reinforcing the product's quality and appeal. This enhances the product's desirability and adds weight to the claim of being a winning choice for sensitive skin. - The ad ends with the phrase 'Available at Target', informing potential customers where to purchase the product.

# Ad summary This ad for Native body wash highlights the Cashmere & Rain scent. It focuses on the brand's clean ingredients and the fragrance notes of watery, woodsy, and subtle florals. # Brand positioning Native is presented as a provider of clean and thoughtfully made personal care products, emphasizing their commitment to using ingredients that are safe and effective. The brand positions itself as a modern and conscious choice for consumers seeking products free from sulfates, parabens, dyes, and phthalates, aligning with a lifestyle focused on natural and clean living. Native distinguishes itself from conventional personal care brands by focusing on simplicity and purity in its formulations. # Product The product featured is Native Body Wash in the Cashmere & Rain scent. This body wash is designed for daily use and is made with clean ingredients. The packaging prominently states that the product is sulfate-free, paraben-free, dye-free, and phthalate-free, highlighting its commitment to a clean formulation. The body wash is available in an 18 fl oz (532 mL) size, and is being promoted for its fragrance notes that are watery, woodsy, and subtly floral. This information suggests the body wash can provide a sensory experience during use and address concerns about harsh chemicals in personal care products. # Visual style The ad features a clean and minimalist visual style with a focus on product clarity and natural elements. The production quality is high, with professional lighting and a soft color palette. The ad utilizes a clean layout with a sans-serif font, contributing to its modern and approachable aesthetic. This visual style aims to convey a sense of purity and sophistication. # Hooks Headline: NATIVE (above body wash) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concern about harsh chemicals in personal care products. The product description mentions that it's sulfate-free, paraben-free, dye-free, and phthalate-free. # Value propositions - Native Body Wash is thoughtfully made with clean ingredients. - Sulfate-free, paraben-free, dye-free, and phthalate-free. # Benefits - Clean ingredients for your body - A sensory experience with watery, woodsy, and subtle floral scents # Features - Sulfate Free - Paraben Free - Dye Free - Phthalate Free - Thoughtfully Made with Clean Ingredients # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's perspective, showcasing the product and highlighting its features and benefits using brand visuals and language. # Storyline - The ad opens by showcasing the Native Body Wash with foam, communicating its primary function. The image establishes the brand's focus on clean beauty and an appealing sensory experience from the brand's POV. - Next, the ad calls out the specific scent profile of the Cashmere & Rain Body Wash (watery, woodsy, and subtle florals), appealing to consumers who value fragrance in their personal care products. The brand uses overlaid text to directly communicate these key scent notes to the audience. - The image of the body wash combined with the text callouts creates a cohesive message about the product's purity and aromatic qualities. The brand provides a sensory experience and product attributes to the audience.

# Ad summary This ad promotes Native's Scalp Detox Shampoo. The ad features a woman showcasing the product, emphasizing its ability to reset roots and being sulfate-free. # Brand positioning Native is presented as a brand that prioritizes natural and gentle hair care. The brand is known for being silicone, sulfate, and paraben-free, appealing to consumers seeking clean and healthy hair products. Native aims to occupy the space in the consumer's mind as a reliable and eco-conscious choice. The brand promotes a lifestyle of wellness and simplicity, aligning with values of natural beauty and health. Native seems to push against the norm of using harsh chemicals in hair care, differentiating itself from competitors who may rely on sulfates and parabens. The brand positioning is both functional (offering effective cleansing) and emotional (providing peace of mind with clean ingredients). # Product Native's Scalp Detox Shampoo, in the Lavender Cloud & Vanilla scent, is a deep and gentle cleansing shampoo designed for hair care. The product is intended for individuals looking to reset their roots, providing a clean and refreshed scalp. The shampoo is silicone, sulfate, and paraben-free, ensuring a gentle and safe formulation. The unique selling point of the shampoo is its ability to detoxify the scalp without the use of harsh chemicals like sulfates. The ad highlights the use occasion of washing hair in the shower. By stating it is sulfate free, the ad addresses the purchase barrier of consumers who avoid those ingredients. # Visual style The ad has a clean and polished aesthetic with a focus on bright, natural lighting. The editing rhythm is quick, with fast cuts between shots to maintain an engaging pace. The production quality is high, giving it a commercial feel. The pacing is relatively consistent, with cuts timed to match the music beat. # Hooks Spoken: 00:01-00:02 Reset your roots. Text overlay: 00:01-00:02 Reset your roots. Visual: 00:01–00:02 The same woman is centered in the frame with a bright white background. The camera angle is from the chest up. The woman has red lipstick, and she's wearing a white tank top. She runs her fingers through her hair. # Funnel stage Consideration # Pain points The ad addresses the pain point of using harsh chemicals in hair care products. Many consumers worry about the potential damage caused by sulfates and parabens. The ad is directly addressing this fear by telling consumers that the product is sulfate-free. # Value propositions - Gentle, deep cleansing with naturally derived salicylic acid - Clean ingredients (silicone, sulfate, and paraben free) # Benefits - Reset your roots - No sulfates required # Features - Silicone free - Sulfate free - Paraben free - Deep, gentle cleansing - With salicylic acid # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer or user of the product, showcasing its benefits and usage. # Storyline - 00:00–00:01 A woman holds a bottle of Native Scalp Detox Shampoo in front of a blue and white striped background. - 00:01–00:02 00:01–00:02 The same woman runs her fingers through her hair while looking at the camera with a smile. This shows that the product is for the viewer, delivered in an upbeat way. - 00:02–00:03 00:02–00:03 Hands massage shampoo into hair in the shower. This conveys that the product can be used in place of shampoo. - 00:03–00:05 00:03–00:05 The woman from the beginning of the ad is seen flipping her hair back and forth, smiling at the camera.

# Ad summary This ad promotes Native's 2-in-1 shampoo and conditioner, highlighting its effectiveness in achieving hair's fullest potential without unwanted ingredients. # Brand positioning Native positions itself as a provider of hair care products with a focus on simplicity, purity, and natural ingredients. The brand appeals to health-conscious consumers who want to avoid unwanted ingredients while achieving their hair's fullest potential. By emphasizing clean ingredients, the brand pushes against the norms of competitors who may include harsh chemicals or additives. # Product The ad features Native's 2-in-1 Full & Thick Shampoo and Conditioner, designed to help users achieve their hair's fullest potential without unwanted ingredients. The product contains sea salt and cedar, is silicone-free, sulfate-free, and paraben-free. Its formulation is thoughtfully made with clean ingredients, packaged in a 16.5 fl oz (487 mL) bottle. The product is presented as an easy, all-in-one solution for those seeking a clean and effective hair care routine, addressing the purchase barrier of complex, chemical-laden products. # Visual style The ad has a clean and bright aesthetic, with polished visuals. Quick cuts and smooth transitions create a modern feel. The production quality is high, resembling a commercial, with a focus on showcasing the product and its benefits. The pacing is moderate and consistent, syncing visuals with voiceover. # Hooks Spoken: 00:00–00:02 Your hair's fullest potential. Text overlay: 00:01–00:02 Your hair's fullest potential. Visual: 00:00–00:01 A fair-skinned person with dark, curly hair holds a white bottle of Native 2-in-1 Sea Salt & Cedar shampoo and conditioner in front of a blurred blue and white tiled background. The person wears a neutral expression and is centered in the frame. The camera is static and close-up, focusing on the product and the person's face. / 00:01–00:02 A close-up shot of a person's dark, textured hair as they run their fingers through it. The camera is close to the scalp, showing the hair's volume and texture. The background is blurred, and the lighting is bright. The camera slightly moves as the person touches their hair. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of using hair products with unwanted or harsh ingredients. # Value propositions - Achieve your hair's fullest potential without unwanted ingredients. # Benefits - Your hair's fullest potential. - No unwanted ingredients. # Features - Sea Salt & Cedar - Silicone-free - Sulfate-free - Paraben-free - Thoughtfully made with clean ingredients - 2 in 1 Full & Thick Shampoo & Conditioner # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the product benefits and brand values through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man holding the Native 2-in-1 Sea Salt & Cedar shampoo and conditioner and then transitions to a close-up of his hair, which is styled and textured. The text overlay reads, "Your hair's fullest potential." This establishes the product's promise of achieving healthy, full hair. - 00:02–00:04 00:02–00:04 The scene shifts to a man in the shower, washing his hair with the product. The text overlay reads, "No unwanted ingredients." This emphasizes the product's clean formulation and appeal to health-conscious consumers. - 00:04–00:05 00:04–00:05 The ad concludes with the man smiling and striking a pose, clean and styled hair and the brand name, "NATIVE" displayed prominently. This reinforces the positive outcome of using the product and strengthens brand recognition.

# Ad summary A creator endorses Native's Sweet Peach & Nectar Detoxifying Body Scrub, highlighting its effectiveness for sensitive skin and pleasant scent. She admits skepticism towards natural products before being won over by this specific product. # Brand positioning Native is positioned as a purveyor of natural body care products, emphasizing their commitment to clean and effective formulations. The brand challenges the common perception that natural products are less effective by showcasing a body scrub that delivers noticeable results without irritating sensitive skin. Native aligns with a lifestyle that values both efficacy and natural ingredients, aiming to occupy a space in the consumer's mind as a trustworthy brand that combines the best of both worlds. # Product The advertised product is Native's Sweet Peach & Nectar Detoxifying Body Scrub, available in a 12 oz (340g) jar. The scrub is designed for gentle exfoliation, with a texture that effectively exfoliates the skin, leaving it smooth and glowing. The product is positioned as suitable for those with sensitive skin, as it is formulated to be non-irritating. A key selling point is its appealing scent of peaches. The ad directly addresses potential purchase barriers by assuring consumers that despite being a natural product, it is indeed effective. Free from sulfates, dyes, and silica. # Visual style The ad features a clean, polished aesthetic with natural lighting and a focus on product close-ups. The editing style employs quick cuts to maintain a dynamic pace, complemented by smooth transitions between shots. Production quality is high, resulting in a polished commercial feel that enhances the perceived value of the product. The pacing is consistent at roughly 40 cuts per minute, keeping the viewer engaged throughout the ad. Cuts, text, and product actions are timed to both music beats and voiceover lines for audio-visual sync. # Hooks Spoken: I don't think natural products actually work Text overlay: #ad / #nativepartner / I don't think natural products actually work Visual: 00:00–00:02: A close-up shot shows the white and orange jar of "NATIVE DETOXIFYING BODY SCRUB SWEET PEACH & NECTAR" centered on a white surface with a shadow to its left. A female voice narrates. The camera zooms in to focus on the orange lid with "NATIVE" engraved on it. The background transitions to solid orange. # Funnel stage Consideration # Pain points A central frustration is the perceived ineffectiveness of natural products, especially for individuals with sensitive skin. "I don't think natural products actually work." # Value propositions - Effective exfoliation without irritating sensitive skin (combines product effectiveness and skin sensitivity considerations) - Smells like peaches (pleasant scent adds appeal and emotional value) # Benefits - You can feel it working but my sensitive skin is completely calm after - Smooth, glowy - No irritation - Smells like peaches # Features - Detoxifying Body Scrub - Gentle Exfoliation - Sulfate Free - Dye Free - Silica Free - Sweet Peach & Nectar # Call to action None used. # Social proof - "That was me until I tried the Native Body Scrub" – Female 1 (Customer) Implies firsthand use and satisfaction, suggesting that the product changed her opinion. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:02 A person states, "I don't think natural products actually work." - 00:00–00:02 The person reveals their prior beliefs about natural products, setting up a challenge that the brand is about to overcome. - 00:00–00:02 She is presenting the brand's perspective by recounting her initial skepticism to build trust with viewers who may hold similar beliefs. - 00:02–00:04 The person mentions, "That was me until I tried the Native Body Scrub." - 00:02–00:04 She shares her personal experience using the Native Body Scrub, indicating a shift in opinion from skepticism to endorsement. - 00:02–00:04 The tonal shift here is conversational and casual, implying authenticity. - 00:04–00:07 In response to the prior moment, a close-up of the product is shown as the person narrates, "Look at this texture! It actually exfoliates." - 00:04–00:07 She highlights the texture of the product, emphasizing its effectiveness as an exfoliant. - 00:04–00:07 She highlights the exfoliating texture and efficacy to overcome the doubt about natural products. - 00:07–00:12 Continuing the endorsement from the previous moment, the person says, "You can feel it working but my sensitive skin is completely calm after." - 00:07–00:12 She notes the product's effectiveness while assuring its gentleness on sensitive skin. - 00:07–00:12 She emphasizes the value proposition of a product that works well for sensitive skin, responding to a common concern among consumers. - 00:12–00:15 As she continues the endorsement from the prior moment, the person claims, "Smooth, glowy, no irritation and it smells like peaches." - 00:12–00:15 She summarizes the benefits of using the product. - 00:12–00:15 The summarized benefits, building on prior claims, strengthen the product's appeal by emphasizing key advantages: smooth skin, a healthy glow, no irritation, and a pleasant scent. - 00:15–00:17 Concluding the narrative in response to the first line, the person says, "Okay, I take it back, clean works!" - 00:15–00:17 She expresses a complete turnaround in her opinion, validating the effectiveness of 'clean' or natural products. - 00:15–00:17 The tone is light and positive, underscoring the transformation and positive outcome of using Native body scrub.

# Ad summary This ad promotes Native brand products, focusing on their commitment to clean ingredients and transparency. The ad features a creator discussing her preference for Native due to their “never list” and dedication to clean ingredients. She highlights that other brands may have clean packaging but are not necessarily committed to clean ingredients. She also shows herself using the products. # Brand positioning Native is presented as a brand that emphasizes clean ingredients and transparency in its personal care products. The brand positions itself as trustworthy by explicitly stating its ingredients and avoiding those deemed questionable. By offering a variety of scents and product types, Native aims to normalize clean products that customers can depend on. Native also pushes against the trend of other brands who are sneaky with their clean labels, claiming they are a brand that does not play both sides like that. # Product The ad features a range of Native personal care products, including body wash and deodorant. The products are designed for daily use, catering to individuals who prioritize clean and safe ingredients in their personal care routine. The main selling points include what Native products don't contain—dyes, aluminum, and sulfates—which are listed on their 'never list'. The Vanilla & Cashmere body wash shown is designed to cleanse without harsh sulfates while also being scented. The deodorant also is advertised to not contain aluminum. The products are presented as a reliable choice for those seeking transparency and peace of mind in their personal care products. # Visual style The ad has a casual, UGC feel, as it is shot in what appears to be the creator's apartment using natural lighting and a handheld camera. The editing is quick but not overly fast, with cuts timed to the voiceover for emphasis. The overall aesthetic is clean and approachable. # Hooks Spoken: 00:00–00:02 Have you ever get duped by a brand you thought was clean? Text overlay: 00:00–00:01 Looking for a clean brand? Visual: 00:00–00:01 Close-up of a young, light-skinned woman with shoulder-length curly brown hair, wearing a royal blue tank top and a necklace. She is sitting on a bed with a patterned comforter and white pillows. She is holding a smartphone in her hand, looking down at it. / 00:01–00:02 The woman looks up and to her left, raising her hand slightly. # Funnel stage Consideration # Pain points The ad addresses the pain point of consumers feeling deceived by brands that appear clean on the surface but contain questionable ingredients. "Have you ever get duped by a brand you thought was clean?" # Value propositions - Transparency through a 'never list' reassures customers that the brand is serious about clean ingredients - Time savings by eliminating the need to research ingredients - Peace of mind knowing Native is dedicated to clean, no matter what # Benefits - Trustworthy brand - Peace of mind - Clear standards - Dedicated to clean ingredients # Features - "Never list" of ingredients - No dyes - No aluminum - No sulfates # Call to action Switch to Native for peace of mind # Social proof - "I'm partnering with Native" – Female 1 (Creator) # Point of view - Customer 100% – The ad is communicated from a creator's perspective explaining why she likes Native products. # Storyline - 00:00–00:02 The creator begins by asking the viewer if they have ever been tricked by a brand they thought was clean, setting up the problem the ad is addressing. - 00:02–00:04 00:02–00:04 The creator says she is partnering with Native so it never happens to the viewer again, positioning the brand as the solution. - 00:04–00:07 00:04–00:07 The creator introduces Native’s “never list”, highlighting that Native will never put certain ingredients in their products, emphasizing Native’s commitment to ingredient transparency. - 00:07–00:12 00:07–00:12 The creator lists some of the ingredients that will never be in Native products, including dyes, aluminum, and sulfates. The creator emphasizes Native is very clear about their standards. - 00:12–00:16 00:12–00:16 The creator points out that some brands out there are sneaky, stating that their packaging looks clean but their ingredient list is a little suspicious. This is a critique of competitor brands and a reason to choose Native. - 00:16–00:27 00:16–00:27 The creator highlights that Native doesn’t play both sides like those other brands do. She further states that her time is valuable and she doesn’t want to spend it googling ingredients, she just wants to find one brand she can trust for everything, and for her, that is Native. - 00:27–00:30 00:27–00:30 The creator continues by showing the viewer the Native website, claiming that all of their scents are to die for, encouraging the viewer to purchase. - 00:30–00:36 00:30–00:36 The creator finishes by encouraging the viewer to make the switch to Native for peace of mind, because Native is dedicated to clean, no matter what. The creator reemphasizes why the viewer should buy from Native.

# Ad summary A derm PA partners with Native to explain that irritation starts before you shave and that better shave prep leads to better skin. She recommends switching to a cleaner shave prep like Native shave oil. # Brand positioning Native is presented as a brand offering cleaner shave prep products. They stand against the norm of using shave gels and foams with soaps or sulfates that can dry out the skin. Native shave oils have 12 ingredients including jojoba oil and are presented as a solution for reducing shave irritation and dryness. # Product Native shave oils are presented as an alternative to traditional shave gels and foams. The oils contain 12 ingredients, including jojoba oil, and are designed to provide more hydration, a smoother glide, and less shave irritation. They are available in various scents. # Visual style The ad features a blend of clean, well-lit shots of the derm PA in a bathroom setting, interspersed with close-up shots of a leg being shaved in a bathtub. The editing style is smooth with a mix of static and moving shots. The overall production quality appears polished, with a focus on clear visuals and product presentation. # Hooks Spoken: 00:00–00:02 As a derm PA, I see this all the time and people still blame the razor. Text overlay: 00:00–00:01 How to avoid shaving irritation / 00:00–00:01 As a derm PA Visual: 00:00–00:01 A derm PA stands in a bathroom holding a razor and a zoomed-in image of irritated skin. The background includes a light gray wall, a light wood dresser with a lamp, and a white shelf full of product bottles. / 00:01–00:02 The derm PA stands in a bathroom holding a razor, a bottle of Native shave oil, and a small white container. The background includes a light gray wall, a light wood dresser with a lamp, and a white shelf full of product bottles. # Funnel stage Consideration # Pain points Shaving often leads to irritated skin, causing discomfort and potentially leading to red bumps. "As a derm PA, I see this all the time and people still blame the razor." # Value propositions - Cleaner shave prep like Native can really make a difference. # Benefits - More hydration - A smoother glide - Less shave irritation # Features - 12 ingredients including jojoba oil # Call to action None used. # Social proof - “I actually used to get irritation from shave gels too but when I switched to a shave oil, that stopped and my skin didn't look dry after.” – Female 1 (Derm PA) # Point of view - Expert 100% – A derm PA provides informational and testimonial content. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a derm PA introducing the common issue of shaving irritation. - 00:02–00:06 00:02–00:06 The derm PA introduces Native shave oil as a solution to shaving irritation. - 00:06–00:09 00:06–00:09 The video explains that the truth is most irritation starts before you shave. - 00:09–00:15 00:09–00:15 The video states that shave gels and foams are more irritating. - 00:15–00:22 00:15–00:22 The derm PA shares that she used to experience irritation from shave gels, but switching to shave oil stopped the irritation and her skin didn't look dry after. - 00:22–00:26 00:22–00:26 The video highlights that Native shave oils have 12 thoughtful ingredients including jojoba oil and they also smell delicious. - 00:26–00:30 00:26–00:30 The video indicates that you can really feel the difference with more hydration, a smoother glide, and less shave irritation. - 00:30–00:36 00:30–00:36 The derm PA closes the video with the statement that it's not your razor, it's your shave prep and that switching to Native can really make a difference.

# Ad summary A male creator who is wearing scrubs advertises Native aluminum-free deodorant. He mentions the hate that aluminum-free deodorants get. He then states that he has been searching for a cleaner deodorant. The man then partnered with Native to test out the deodorant. He lists out the ingredients and describes the scents. He tests the deodorant for 8 hours and then tells the audience he smells delicious. The video concludes with the man claiming Native deodorant is aluminum-free and a brand that he would recommend. # Brand positioning Native is presented as a modern, health-conscious brand that prioritizes clean, effective personal care products. The brand differentiates itself by offering deodorants that are free of aluminum, parabens, and dyes, catering to consumers who are skeptical of conventional formulations and seek natural alternatives. In this ad, Native is positioned as a reliable option for those seeking cleaner ingredients without compromising on performance. The brand appeals to a lifestyle that is mindful of both health and sensory experience, as highlighted by the variety of refined scents such as Cedarwood & Bergamot, Sea Salt & Cedar, and Cashmere & Rain. # Product The featured product is Native aluminum-free deodorant, a solid stick deodorant formulated without aluminum, parabens, or dyes. Marketed for individuals seeking "cleaner" personal care options, Native deodorant aims to provide effective odor protection using natural ingredients. The product's unique selling points (USPs) include its upgraded formula with "even cleaner ingredients and even more active odor fighters." The ad highlights three distinct scents: Cedarwood & Bergamot, Sea Salt & Cedar, and Cashmere & Rain, emphasizing a pleasant user experience. It addresses purchase barriers by showcasing the deodorant's ability to withstand "long, hot, sweaty, and stressful clinic days," suggesting reliable performance even under demanding conditions. The ad encourages trying Native as a trustworthy alternative to conventional deodorants. # Visual style The ad features a polished UGC style, with a focus on clear visuals and straightforward delivery. The editing style is characterized by quick cuts and static shots, maintaining a consistent pace that aligns with the audio. The bathroom setting is well-lit and clean, which supports the tone of the ad and intended audience. # Hooks Spoken: Okay, aluminum-free deodorants get so much hate because everyone says, “They don’t work!” Text overlay: #ad #nativepartner Visual: 00:00–00:03 The creator is in his bathroom, facing the camera, with a blurred background of a door, toilet, and shower. He is wearing a black scrub top, a gold chain, and a watch. He has curly brown hair. # Funnel stage Consideration # Pain points The skepticism around the effectiveness of aluminum-free deodorants is that aluminum-free deodorants "don't work." # Value propositions - Reliable performance even under demanding conditions (long, hot, sweaty, and stressful clinic days) # Benefits - Effective odor protection - Long-lasting freshness - Pleasant scent experience (Cedarwood & Bergamot, Sea Salt & Cedar, Cashmere & Rain) - Suitable for sensitive skin (no parabens, dyes) # Features - Aluminum-free - Paraben-free - Dye-free - Upgraded formula with even cleaner ingredients - Active odor fighters # Call to action Let me know what you guys think. # Social proof - "As I was going through my day today I was actually getting wafts of the cedarwood from my armpit which was quite nice" - Male 1 (Creator) - “I’m blown away. I smell delicious” - Male 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The creator introduces aluminum-free deodorants and states they get a lot of hate. - 00:03–00:09 The creator claims he sees all the hate online and is in search of a cleaner deodorant. - 00:09–00:11 The creator states that he partnered with Native to test the product. - 00:11–00:16 The creator then describes the deodorant. - 00:16–00:21 The creator does a smell test of Cedarwood & Bergamot. - 00:21–00:27 The creator does a smell test of Sea Salt & Cedar and Cashmere & Rain. - 00:27–00:29 The creator chooses Cedarwood & Bergamot. - 00:29–00:35 The creator is going to test the product to see if it can last a full day at work. - 00:35–00:49 The creator is back after 8 hours and shares that he was still getting wafts of Cedarwood from his armpit and does a smell test. - 00:49–01:00 The creator says he is blown away and smells delicious. He then encourages the audience to give Native aluminum-free deodorant a try.

# Ad summary This ad showcases Native's Whole Body Shave Cream as a solution to shaving irritation. Featuring a male model, the ad follows his shaving routine, emphasizing prep, the use of Native shave cream, and the resultant lack of irritation. The model highlights the product's minimal ingredients and various scents available at Walmart. # Brand positioning Native is presented as a modern brand focused on personal care products. They position themselves as a provider of clean, minimal-ingredient formulations that avoid harsh chemicals such as sulfates and parabens. The brand is presented as accessible, with products available in mass retail locations like Walmart, suggesting they aim to reach a broad audience seeking natural and effective personal care solutions. They align with a lifestyle that values simplicity, health, and quality ingredients. # Product The featured product is Native Whole Body Shave Cream, designed to provide a smooth, irritation-free shave. The ad emphasizes that the cream is made with minimal ingredients and is free of sulfates and parabens, which are known to cause dry skin. The shave cream is available in a variety of scents, including Cedarwood & Jasmine, Espresso & Woody Maple, and Santal & Leather. The ad highlights the Santal & Leather scent, describing it as “mature” and perfect for the current time of year. The product is shown being used in a traditional shaving routine, paired with a shaving brush, suggesting it is intended for a user who takes pride in their grooming regimen. # Visual style The ad has a clean, polished aesthetic with a blend of personal and commercial visuals. It features quick cuts and smooth transitions, maintaining a consistent pace. The production quality leans towards a hybrid feel, combining UGC elements with professional product shots. Visual motifs include close-ups of the product and the model’s face, emphasizing his smooth skin and grooming routine. The pacing is consistent, with cuts timed to the voiceover and music, enhancing the overall flow and engagement. # Hooks Spoken: Male 1: If you're someone who's nicking themselves or has any sort of skin irritation after shaving, it's more than likely because you're using the wrong product, which is why I've partnered with Native to show you what I've been using over the last few weeks. Text overlay: SHAVING / STOP NICKS AND IRRITATION / #AD / #NativePartner / IF YOU'RE SOMEONE WHO'S NICKING THEMSELVES / OR HAS ANY SORT OF SKIN IRRITATION AFTER SHAVING / IT'S MORE THAN LIKELY BECAUSE YOU'RE USING THE WRONG PRODUCT / WHICH IS WHY I'VE PARTNERED WITH NATIVE / TO SHOW YOU WHAT I'VE BEEN USING OVER THE LAST FEW WEEKS Visual: 00:00–00:01 A man stands in front of a white bathroom door, wearing a white t-shirt and talking to the camera. He is clean shaven on his face. / 00:01–00:02 A close up of the same man shirtless, using a shaving brush to apply shaving cream to his face. / 00:02–00:03 A hand pumps the shaving cream onto the shaving brush. / 00:03–00:04 Close up of a wood tray on a marble counter with a razor on its stand on the left, and a bottle of Native shaving cream on the right. A hand reaches in to touch the bottle. / 00:04–00:06 A close up of the same shirtless man using a straight edge razor to shape his beard. He is fair skinned, with brown hair, a dark beard, and light eyes. / 00:06–00:08 Close up of a wood tray on a marble counter with a razor on its stand on the left, and a bottle of Native shaving cream on the right. A hand reaches in to touch the bottle. / 00:08–00:09 A man sits at a desk typing on a keyboard in front of a large monitor in an office. He is wearing a white t-shirt. / 00:09–00:11 The camera looks at the computer monitor that features the Native product on its website. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Many shaving creams contain sulfates and parabens which are what actually cause dry skin. Shaving can lead to dry and irritated skin. # Value propositions - The minimal ingredients in the shave cream ensures that it won’t dry out your skin and will not cause irritation. - Various scents of the product available allow you to select what you prefer, and are available to smell in person at your local Walmart. - Using this product ensures that you won’t nick yourself. # Benefits - Stops nicks and irritation - Helps with smoother shave - Doesn’t cause dry skin # Features - Whole Body Shave Cream - Available in Sandal & Leather, Cedarwood & Jasmine, Espresso & Woody Maple - Made with minimal ingredients - No sulfates - No parabens # Call to action None used. # Social proof - This will definitely be my go to shaving routine going forward – Male 1 (Customer) # Point of view - Customer 100% – The POV is entirely from a customer's perspective, sharing his routine and experience with the product. # Storyline - 00:00–00:06 A shirtless man stands in his bathroom, talking to the camera about shaving irritations. - 00:06–00:10 The man states that if you have shaving irritation then you’re using the wrong product and announces his partnership with Native to show his shaving routine and favorite products. - 00:10–00:12 The man is shown sitting at his computer, doing research to find the scents he likes the most. - 00:12–00:17 He goes to Walmart to smell the scents and see which one he likes the most. - 00:17–00:27 He shows the scents and explains why he chose Sandal and Leather. - 00:27–00:30 He explains that shaving isn’t just about the product; it starts with prep. - 00:30–00:33 He prepares for his shave with a hot towel. - 00:33–00:40 He emphasizes using the right shaving cream and then introduces Native. - 00:40–00:45 He states Native shaving cream doesn’t have Sulfates or Parabens which cause dry skin. - 00:45–00:53 He reveals his smooth skin after shaving with no irritation, stating he will keep using Native in the future.

# Ad summary A Native ad featuring a woman in a pink robe doing a comedic take on breaking up with her former soap and sulfate-filled shaving gel for the new Native Cocoa Butter & Vanilla Shave Cream. The ad shows her shaving her legs and enjoying how soft, smooth, and drama-free her skin is afterwards. # Brand positioning Native is presented as a brand that believes in clean, effective, and enjoyable personal care products. The brand values natural ingredients and steers clear of harmful chemicals like sulfates, creating a product that is better for the skin. This functional positioning is coupled with a light-hearted, fun tone that resonates with consumers who want quality products without sacrificing personality or enjoyment. Native aims to occupy a space in the market where efficacy meets ethical and enjoyable personal care, appealing to those who seek a straightforward, reliable product. # Product Native Cocoa Butter & Vanilla Shave Cream is portrayed as an ultra-moisturizing shave cream designed to replace traditional, soap and sulfate-filled shaving gels. It is made with shea and cocoa butter to leave the skin soft, smooth, and drama-free, addressing the common pain point of irritation and dryness associated with shaving. This product is positioned for individuals who want a better, more moisturizing alternative, emphasizing that they and their skin deserve better than harsh chemicals. The ad highlights the product as part of a new shave care routine. # Visual style The ad has a polished UGC feel, combining high-quality visuals with a conversational tone, making it relatable and trustworthy. The editing style consists of quick cuts and static shots, enhancing the pacing and keeping the viewer engaged. The pacing is quick to keep the user engaged. There is little audio-visual sync, the editing does not attempt to sync to any audio beats. # Hooks Spoken: 00:00–00:01 [Friendly] This video is brought to you by Native. Text overlay: 00:00–00:02 A Native Tale / 00:00–00:32 #ad #NativePartner Visual: 00:00–00:01 A young Black woman wearing a pink robe sits on a bed. She is sitting on a white and gray bed in a room with pink walls. She is rubbing lotion on her leg. The camera is stationary and provides a medium shot. # Funnel stage Consideration # Pain points The pain point addressed is irritating and drying shave care routines, which is signaled through the line, “You've been irritating me and drying me out. I can't do this no more!” # Value propositions - You deserve better and your skin does too. # Benefits - Skin is left soft, smooth and drama free # Features - Made with moisturizing ingredients like shea and cocoa butter # Call to action Switch to Native # Social proof - None used. # Point of view - Customer 100% – The ad is delivered from the customer's point of view as she talks about her skincare routine and its benefits. # Storyline - 00:00–00:01 00:00–00:01 A woman in a pink fluffy robe sits on a bed, applying lotion to her leg. The scene is part of a Native ad. This sets the context that the woman is showing a personal care product in a relatable setting. The speaker is the brand partner. - 00:01–00:09 00:01–00:09 The woman sits on her bed and says, "We need to talk. It's you. It never gave me. You've been irritating me and drying me out. I can't do this no more!" She acts like she is breaking up with someone over the phone. The woman plays the role of the person leaving the bad product. The tone is comedic. It draws the viewer in by posing her old products as a bad relationship that she is breaking up with. - 00:09–00:12 00:09–00:12 The woman says she partnered with Native to tell you about her new man. She then corrects herself and says shave care routine. This introduces Native as the product that will resolve the issues mentioned previously. The tone is comedic and playful. - 00:13–00:14 00:13–00:14 Product shot of Native Cocoa Butter & Vanilla Shave Cream. Text overlay that shows the name of the product. The scene introduces the specific product being advertised. The presentation is from the brand. - 00:15–00:17 00:15–00:17 The woman holds a white bottle labeled “Generic Shave Gel” and tosses it into a trash can. She says her old shave gel is full of soap and sulfates. The woman is showing how she is getting rid of her old products, which reinforces the break-up theme from earlier in the ad. - 00:18–00:22 00:18–00:22 The woman holds the Native shave cream and applies it to her leg and begins to shave. Text overlay that says that Native is made with ingredients like shea and cocoa butter. The ad demonstrates the shave cream's use and highlights its natural ingredients. The woman is highlighting the main benefits of the product. - 00:22–00:26 00:22–00:26 She sits back on the bed and says that her skin is left soft, smooth and drama free. She then says to break up with that old shave care routine and switch to Native. The woman uses Native shave cream and highlights the positive effects. - 00:29–00:32 00:29–00:32 The woman says, “You deserve better. And your skin does too.” She rubs her legs. This reinforces the idea that the consumer deserves the benefits offered by Native products. The tone is encouraging.

# Ad summary In this ad, a man uses Native shave products. He says he is partnering with Native to get out of toxic situations because Native shave cream has clean ingredients, and it gives him the smoothest shave, leaving him feeling hydrated. He says he is breaking up with toxic shave prep and starting a new healthy relationship with Native. # Brand positioning Native is presented as a brand that offers a solution to avoid toxic situations by providing clean and healthy shave products. The brand aligns with values of self-care, confidence, and healthy relationships, pushing against competitor behaviors that may use harsh chemicals or ingredients leading to skin irritation. The brand positioning is both functional, highlighting the clean ingredients, and emotional, promoting a sense of well-being and confidence. # Product The featured product is Native shave cream with clean ingredients. The ad highlights that it is for men looking for a shave cream that provides a smooth and hydrating shave without irritating the skin. The ad explicitly states the product has clean ingredients and provides the smoothest shave, resulting in the user feeling hydrated. The use occasion is during a shower or grooming routine, and the ad addresses the purchase barrier of skin irritation associated with other shave products. The ad showcases the Native shave cream as a means to avoid toxic situations and start a new, healthy relationship with one's skin. # Visual style The ad has a UGC feel, using natural lighting and casual setting. The video is edited with quick cuts, but remains relatively smooth. The ad's pacing is consistent, with the cuts being timed to the rhythm of the music track. # Hooks Spoken: 00:00–00:03 I trusted you every night before every date, but somehow you always left me dry and irritated. Text overlay: 00:00–00:03 Pov: Getting Out of Toxic Situations 💔 / 00:00–00:12 I trusted you every night before every date but somehow you always left me dry & irritated Visual: 00:00–00:03 In a shower, a man with dark skin, short curly dark hair, a small goatee, and tattoos on his arms is shirtless and has water running over his body. Text overlay reads, "Pov: Getting Out of Toxic Situations 💔" # Funnel stage Consideration # Pain points The ad highlights the problem of shave prep products leaving skin feeling dry and irritated. # Value propositions - Breaking up with toxic shave prep because you deserve better - A new healthy relationship with Native # Benefits - Gives me the smoothest shave - I'm left feeling hydrated # Features - Clean ingredients - No sulfates # Call to action None used. # Social proof - "Oh my god, is that James?" – Another person off screen (Implied friend) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a man using the product. # Storyline - 00:00–00:03 00:00–00:03 A man is shown in the shower. - 00:03–00:07 00:03–00:07 The man says he is partnering with Native to get out of toxic situations. - 00:07–00:12 00:07–00:12 The man says the Native shave cream has clean ingredients, and it gives him the smoothest shave. - 00:12–00:15 00:12–00:15 The man says that when he is finished, he is left feeling hydrated. - 00:15–00:18 00:15–00:18 The man walks up the stairs after his shower, and another person says, "Oh my god, is that James?" - 00:18–00:21 00:18–00:21 The man puts on his clothes and says he is feeling like himself when his skin looks and feels great. - 00:21–00:27 00:21–00:27 The man says they are breaking up with toxic shave prep and starting a new healthy relationship with Native.

# Ad summary This ad showcases the Native body wash through testimonials from creators and demonstrations of the product's features. The ad emphasizes the body wash's hydrating and moisturizing properties, clean ingredients, and suitability for sensitive skin, highlighting the product's rich lather and pleasant scent. The ad also includes a call to action to get Native and stay hydrated all season. # Brand positioning Native is presented as a brand that offers self-care products focused on clean and gentle ingredients. The brand aligns with values of simplicity and efficacy, contrasting with conventional brands that may use harsh chemicals. Native aims to occupy a space in the consumer's mind as a trustworthy option for those seeking moisturizing and hydrating products made with real shea butter that are safe for sensitive skin. The brand embraces a functional approach by highlighting its clean ingredient list, making it a choice for consumers who prioritize their skin's health and well-being. # Product Native Deep Rich Moisturizing Body Wash is featured as a product designed to provide gentle 24-hour moisturization with clean ingredients and real shea butter. It is for individuals seeking a hydrating and softening body wash, including those with sensitive skin. The body wash is sulfate-free, paraben-free, dye-free, and petrolatum-free. Its USPs include a rich lather that indicates deep hydration and moisturizing qualities and various pleasant scents. The body wash is used during a shower or bath to cleanse and moisturize the skin, addressing the purchase barrier of skincare products that can be irritating or ineffective, particularly for sensitive skin. Different scents are shown, including Vanilla & Cashmere, Toasted Vanilla & Honey, Cocoa Butter & Vanilla, and Peach & Orange Blossom. # Visual style The ad uses a bright, clean aesthetic, emphasizing natural light and polished visuals to convey the brand's message of purity and gentleness. The editing style features quick cuts to maintain a brisk pace, showcasing diverse individuals and product close-ups. The production quality is a hybrid, blending the authenticity of UGC with commercial polish, appealing to a broad audience while maintaining credibility. The pacing is moderate, with consistent cuts to coincide with voiceover and product demonstrations. # Hooks Spoken: Female 1: This year I'm partnering with Native to show you what my real self-care reset looks like. Text overlay: #Ad #NativePartner / GENTLE ON SKIN, Visual: 00:00–00:01: Split screen. Top left: A black woman with a white headband, pink cardigan, and white top touches her chest with her hands. Top right: Tan hands pump white body wash onto their palm. Bottom left: Two Native body wash bottles are positioned in a bathroom. Bottom right: A pregnant white woman in a leopard print bikini rubs her stomach. / 00:01–00:03: Close up shot of the two Native body wash bottles, one with "Toasted Vanilla & Honey" and the other with "Vanilla & Cashmere". / 00:03–00:04: Tan hands pump Native body wash onto an orange shower loofah under running water in a bright, white tiled shower. # Funnel stage Consideration # Pain points Finding body wash that is gentle on sensitive skin. # Value propositions - Gentle on skin + clean ingredients and real shea butter - Feeling hydrated soft and smooth + gentle 24-hr moisturization - Game changer for sensitive skin + clean ingredients # Benefits - Gentle on skin - Feeling hydrated soft and smooth - Nice and moisturized all day - Smell super good # Features - Gentle 24-hr moisturization - Clean ingredients - Real shea butter - Sulfate free - Paraben free - Dye free - Petrolatum free # Call to action Get Native # Social proof - "It's gentle on my skin and leaves it feeling hydrated soft and smooth." – Female 2 (Creator) - "And the rich lather lets me know I'm going to stay nice and moisturized all day." – Female 3 (Creator) - "They also smell super good and they're made with clean ingredients and real shea butter." – Female 2 (Creator) - "Which is a game changer for sensitive skin." – Female 2 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of different users showing their use of the product and sharing their experiences. # Storyline - 00:00–00:02 Split screen presents multiple scenarios and people as text overlay appears. - 00:02–00:04 00:02–00:04: A creator states she's partnering with Native to show her real self-care reset. This message aims to connect the brand with authentic self-care routines, positioning the brand as a part of personal wellness. - 00:04–00:07 00:04–00:07: A creator shows lathering the body wash, mentioning it's gentle on the skin and leaves it feeling hydrated, soft, and smooth. This visual demonstration coupled with spoken benefits aims to highlight the product's efficacy and skin-friendly qualities. - 00:07–00:11 00:07–00:11: Various people are shown applying the product as another creator mentions that the rich lather means she will stay nice and moisturized all day. The rich lather is visually presented as a key feature, enhancing the perception of the product's moisturizing capabilities. - 00:11–00:13 00:11–00:13: A creator then mentions that the product also smells super good. This adds an additional sensory appeal to the product. - 00:13–00:18 00:13–00:18: Creators are shown talking about the products being made with clean ingredients and real shea butter, emphasizing these factors as a game changer for sensitive skin. This message targets consumers concerned about ingredient safety and skin sensitivity, making the product appealing to those with specific skincare needs. - 00:18–00:20 00:18–00:20: Final messaging encouraging the viewer to get Native and stay hydrated all season. This call to action is delivered by a creator and further reinforces the brand name and key benefit.