How Shapermint Advertises on Meta

# Ad summary This image ad showcases the product shot of shaping wireless bras available for purchase. The ad includes a price and call to action to shop before they are gone. # Brand positioning Based on the logo in the lower right, the brand appears to be 'S'. The brand's offering seems to revolve around comfort and affordability. The focus on wireless bras suggests a rejection of traditional underwire bras, positioning the brand as a provider of comfortable alternatives. The brand wants to be known as accessible and provides essential items without compromising comfort. # Product The ad showcases wireless shaping bras that are designed for everyday wear. The bras are available in three neutral colors: black, brown, beige and white. Each bra features a seamless design with a wide underbust band for support and shaping. The wireless construction emphasizes comfort, making these bras ideal for all-day wear. The advertised price is £59.99 EACH, indicating a value-driven positioning for the product. # Visual style The ad features a product-focused layout with a clean and minimalist design. The bras are stacked in a way to showcase the different colors and styles available. The solid pink background enhances the visual appeal of the product, while the font and text placement ensure clarity and readability. The overall aesthetic is simple, modern, and approachable, typical of e-commerce product promotion. # Hooks Headline: SHOP NOW BEFORE IT'S GONE! # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - WIRELESS SHAPING BRA # Call to action SHOP NOW BEFORE IT'S GONE! # Social proof - None used. # Point of view - Brand: The ad is presented from the brand's point of view to promote a specific product line. - Customer: The copy prompts the customer to 'Shop Now Before It's Gone!' to purchase the product. # Storyline - From the brand's perspective, the ad starts by highlighting the featured product with a stack of bras in neutral colors, designed to appeal to a broad audience. - The brand then presents a sense of urgency, encouraging viewers to 'SHOP NOW BEFORE IT'S GONE!', implying limited availability. - The brand concludes with the price of '£59.99 EACH', promoting an affordable offer to drive immediate sales.

# Ad summary An ad showing a woman's body transformation after using the advertised product. # Brand positioning Shapermint positions itself as a brand offering body-shaping camisoles that provide a supportive and flattering silhouette. This brand aims to occupy a space in the consumer's mind as a solution for comfortable and effective shaping wear. By offering products like the Sweetheart Built-In Bra Shaper Cami, Shapermint aligns with values of confidence and body positivity, encouraging customers to feel good in their clothes. The brand pushes against the norms of uncomfortable shapewear by focusing on built-in bra support and comfort, making its positioning both functional and emotional. # Product The featured product is the Sweetheart Built-In Bra Shaper Cami from Shapermint, designed to provide shaping and support. This cami features a sweetheart neckline and a built-in bra for added support and a flattering silhouette. It is designed for women looking to smooth and shape their bodies while maintaining comfort. The ad shows the cami visually transforming the wearer's figure, suggesting that it addresses the purchase barrier of ineffective or uncomfortable shapewear. The product aims to offer a simple solution for a more streamlined look under clothing, making the user feel more confident. # Visual style The ad has a polished and clean aesthetic, using a split-screen layout to showcase a before-and-after transformation. The image treatment includes soft lighting and background gradients to highlight the product and model. The use of circular insets and clear labels adds a platform-native style reminiscent of Instagram Stories. Typography is bold and direct for maximum scannability. # Hooks Headline: THIS TRANSFORMATION IS SERIUOSLY INSANE! # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of not having a flattering silhouette. This is signaled by the "Before" image where the model's figure appears less streamlined, as well as the text that says "THIS TRANSFORMATION IS SERIUOSLY INSANE!" # Value propositions - The Shapermint cami offers a visible transformation, suggesting enhanced confidence and a more flattering silhouette. # Benefits - Bra Shaper Cami - Transformation # Features - Sweetheart Built-In Bra # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption - to express enthusiasm. - Customer: Before and after photo - to show the problem and solution. # Storyline - The ad opens with a bold statement, "THIS TRANSFORMATION IS SERIUOSLY INSANE!" This is intended to immediately grab the viewer's attention and set the stage for a dramatic before-and-after reveal, as experienced from the brand's perspective. - A "Before" image shows a woman wearing a camisole, highlighting her midsection. This sets up the 'problem' by showing the 'before' state that the product aims to improve, which is experienced from the customer's perspective. - An "After" image shows the same woman wearing the Shapermint cami. This provides the solution, showcasing the product's ability to shape and smooth the figure for a more flattering look, as experienced from the brand's perspective.

# Ad summary This ad promotes Shapermint's Sweetheart Built-In-Bra Shaper Cami. The ad features a woman showcasing the cami in different outfits, highlighting its comfort, shaping ability, and built-in bra support. She contrasts the cami with traditional shapewear, emphasizing that it does not squeeze or leave marks. # Brand positioning Shapermint is presented as a brand focused on comfortable and confidence-boosting shapewear. The ad emphasizes the brand's commitment to providing shaping solutions without the discomfort typically associated with shapewear, positioning it as a comfortable, everyday option for women who want a smooth silhouette. The brand promotes the idea that women don't have to sacrifice comfort for shaping, appealing to a desire for practical and confidence-boosting solutions that fit seamlessly into their lives. # Product The Sweetheart Built-In-Bra Shaper Cami from Shapermint is presented as a comfortable, wire-free shaping garment designed to smooth and shape the body. It features a built-in bra that lifts, smooths, and shapes without the need for a separate bra. The cami is intended for daily wear, offering 360-degree shaping for the tummy and back without squeezing or leaving marks. It is marketed as a soft, comfortable, and life-changing solution that helps clothes fit better and eliminates the need for constant adjustments. The cami addresses the common complaints about shapewear, such as discomfort and skin marks, positioning itself as a comfortable alternative. # Visual style The ad has a UGC-style aesthetic with simple editing and a focus on natural lighting. The transitions are quick cuts. The production quality is polished but maintains a casual, relatable feel. The visuals consistently feature the presenter in various outfits, showcasing the cami's versatility. The ad maintains a consistent, upbeat pacing throughout. # Hooks Spoken: 00:00–00:02: I wear this cami every single day and here's why. Visual: 00:00–00:02: A mid-shot of a fair-skinned woman with short blonde hair and red lipstick in a bedroom. She is holding a white cami. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points Traditional shapewear is often uncomfortable, leaves marks on the skin, and feels too tight, creating a 'can't-breathe feeling.' # Value propositions - 360° shaping with 100% comfort: Combines effective shaping with all-day wearability. - Wire-free built-in bra: Offers support and shaping without sacrificing comfort. - Versatile for any outfit: Can be worn under various clothing styles. # Benefits - Makes every outfit look good - Smoothes everything out - Helps clothes fit the way they're supposed to - No need to wear a bra - Can go braless without feeling unsupported or saggy - Lifts, smooths, and shapes - Doesn't squeeze, it shapes - Provides 100% comfort # Features - Built-in bra - Wire-free support - 360° shaping # Call to action Grab yours while it's 30% off # Social proof - "I wear this cami every single day and here's why" – Female 1 (Customer) - "This cami is my go-to for literally everything I wear" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The presenter holds up a white cami and states she wears it every day and is about to explain why. - 00:02–00:06 The presenter shows herself wearing the cami under different outfits, transitioning quickly between a black shirt, a white vest, and a floral dress, while text overlay highlights that Reason #1 is that "It makes every outfit look good." - 00:06–00:10 The presenter highlights that the cami is her go-to for literally everything she wears. - 00:10–00:13 The presenter states that the product smoothes everything out and helps her clothes fit the way they're supposed to. This is meant to demonstrate how the product helps in daily life. - 00:13–00:16 The presenter states she doesn't have to keep adjusting her outfit throughout the day thanks to this cami. - 00:16–00:19 The presenter holds up a beige cami and states that reason #2 is that "You don't need to wear a bra". - 00:19–00:22 The presenter demonstrates the comfort of the cami by jumping up and down with her arms raised, and states she can go braless without feeling unsupported or saggy. - 00:22–00:28 The presenter highlights that the cami has a built-in bra that lifts, smooths, and shapes without wires. The visuals show a close-up of the inside of the cami's cups. - 00:28–00:31 The presenter explains the cami is soft, comfortable and totally life-changing. - 00:31–00:34 The presenter holds up a beige cami and states that reason #3 is that "It doesn't squeeze, it shapes." - 00:34–00:39 The ad cuts to different women putting on traditional shapewear, highlighting how "Every shapewear I've tried left marks on my skin or gave me that tight, can't-breathe feeling". - 00:39–00:48 The presenter re-appears and highlights how "The sweetheart cami smoothes my tummy and back without the squeeze, so I get 360° shaping and 100% comfort all in one." - 00:48–00:54 The ad shows someone opening the package of the advertised item. The presenter states to grab yours while it's 30% off and highlighting that "It sells out for a reason".

# Ad summary This ad features a creator promoting Shapermint's Sweetheart Cami. The ad highlights the cami's ability to provide a breast-lift effect and tummy smoothing capabilities without the discomfort of a traditional bra or shapewear. # Brand positioning Shapermint is presented as a brand that sells shapewear and intimates designed to enhance the wearer's natural silhouette, aiming for a balance between form and function. The brand aligns with the values of comfort and body confidence, offering solutions that provide support and shaping without discomfort or restriction. Rather than pushing against category norms, Shapermint embraces the desire for a smooth, flattering appearance, and offers functional products that address common concerns like breast support and tummy smoothing. The brand's positioning is both functional (providing shape and support) and emotional (boosting confidence and comfort). # Product The Sweetheart Cami by Shapermint is a shapewear top with a built-in wire-free bra, designed to give the appearance of a breast lift without surgery and smooth the tummy area. It aims to provide support, shaping, and comfort all day long. It is available for purchase on the Shapermint website and touted to work with every outfit. It is for women seeking a no-digging, no-pressure, real support cami that holds you up, smoothes your tummy, so everything looks defined instantly. The ad addresses the purchase barrier of discomfort often associated with shapewear by emphasizing the cami's wire-free bra and smoothing capabilities without squeezing. # Visual style The ad has a polished, commercial aesthetic, using natural lighting and smooth transitions. The editing rhythm is consistent, creating a seamless flow between shots. The production quality is high, which supports a confident and reliable tone. # Hooks Spoken: 00:00–00:03: Every time I were this Cami someone ask if I had a boob job. Text overlay: 00:00–00:03: Every time I were this Cami someone ask if I had a boob job Visual: 00:00–00:03: Close-up shot of a light-skinned woman with long brown hair, wearing a white top and gray pants. She is standing in front of a window with a pool visible outside. The camera is selfie-style, held at chest level. She looks directly at the camera and touches the top, smiling slightly. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the discomfort and pressure often associated with shapewear and traditional bras. The presenter emphasizes "no digging, no pressure, just real support" as a solution to these common frustrations. # Value propositions - The cami is a comfortable shapewear solution with benefits typically associated with more invasive or restrictive options. - The cami has a built-in bra and shapewear, making it an all-in-one garment. # Benefits - Looks like you got a boob job - No digging - No pressure - Real support that holds you up - Everything looks defined instantly - Lifted - Smooth - Comfortable all day - Works with every outfit # Features - Built in wire free bra - Shapes your boobs - Smooths my tummy # Call to action Click below and grab yours before it runs out. # Social proof - "Every time I were this Cami someone ask if I had a boob job." # Point of view - Customer 100% – The entire ad is presented from the POV of a real or implied user of the product, who speaks in a casual tone. # Storyline - 00:00–00:03 The creator begins by mentioning that she is often asked if she's had a boob job when wearing this cami. - 00:04–00:05 The creator states she will show what she just got. - 00:05–00:12 The creator introduces the Sweetheart Cami by Shapermint, claiming it makes the wearer look like they got a boob job as soon as they put it on. - 00:13–00:18 The creator shares that the best part of the cami is that it has a built-in wire-free bra that shapes your boobs without the squeeze. - 00:18–00:23 The creator shows the cami and lists its features, highlighting that it provides no digging, no pressure, just real support that holds you up. - 00:23–00:27 The creator adds that the cami also smooths the tummy so everything looks defined instantly. - 00:27–00:32 The creator shares that with the cami she is lifted, smooth, and actually comfortable all day. - 00:32–00:36 The creator then shows how it can be worn with every outfit. - 00:36–00:42 The creator highlights that the viral cami has sold out everywhere, but you can get it here at 30% off. - 00:42–00:46 The creator tells viewers to click below and grab yours before it runs out.

# Ad summary An ad promoting ShaperMint bras. The ad features a woman who states that she is 45 years old, and she uses ShaperMint bras to look and feel 24. She claims that the bras are so comfortable, she feels like she is not wearing anything at all. She describes them as wire-free, supportive, and comfortable, and recommends viewers head over to ShaperMint.com to get the Shaper Bra while it is 40% off. # Brand positioning Shapermint is presented as a brand focused on providing comfortable, supportive undergarments for women. The ad emphasizes that its products are designed to offer support without the discomfort typically associated with traditional underwire bras, aligning with a lifestyle of comfort and confidence. The brand positions itself as a solution for women seeking the benefits of support without sacrificing comfort, thereby challenging the norm that supportive undergarments must be restrictive or uncomfortable. The brand also focuses on delivering products that provide women with the best shape for their bodies. # Product The advertised product is the Shaper Bra by Shapermint, which is described as a wire-free bra that offers the support of an underwire bra without the discomfort. The ad highlights its comfort, suggesting it feels like not wearing a bra at all. The target audience is women who are looking for comfort and support. The ad explicitly mentions that this bra eliminates poking and pinching, addressing common complaints about traditional bras. It’s available in multiple colors and is presented as a comfortable alternative to wired bras and sports bras, offering support without sacrificing comfort. The ad also includes the claim that the product can make a woman feel and look younger. # Visual style The ad has a polished UGC-feel, with a mix of indoor and outdoor shots. The lighting appears natural, with some shots in direct sunlight and others in softer, more diffused light. The editing style includes quick cuts and smooth transitions. The pacing of the ad is fast, with new shots every 1-2 seconds, and the cuts are generally timed to the music. # Hooks Spoken: Female 1: I'm 45, but THIS LIFT makes me look 24! Text overlay: I'm 45, but THIS LIFT makes me look 24! Visual: 00:00–00:02 A medium shot of a woman with tan skin, dark hair, and makeup, wearing a white bra top and jean shorts. She is wearing hoop earrings and a necklace. She is standing in front of a neutral-colored wall and sliding her hands along her chest, pushing upward. / 00:02–00:04 Medium shot of the same woman, now wearing a purple snakeskin print romper. She is standing in the same location and slides her hands up her chest again. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the discomfort and poking or pinching caused by wearing wired bras or sports bras. # Value propositions - All the support you need without feeling like you have a bra. # Benefits - Bye bye poking or pinching. - Makes me feel so comfortable - Makes me look 24 # Features - Wire-free - Supportive # Call to action Head over Shapermint and get the Shaper Bra. # Social proof - "Here is the viral TikTok Bra everyone's talking about" – Female 1 (Customer) - "I haven't worn any other bra since because this one makes me feel so comfortable" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who is a customer of the brand, who describes her positive experience with the product. # Storyline - 00:00–00:04 The ad opens with a woman claiming that while she is 45, the featured bra makes her look 24. - 00:04–00:07 The woman poses in three different outfits, then poses in black leggings and the featured bra. - 00:07–00:09 The woman poses in a black top and grey bottoms. - 00:09–00:14 The woman states that the bra is the 'viral TikTok bra' that 'everyone's talking about,' then states that she will give her honest review. - 00:14–00:23 The woman states that she's been using the Shaper Bra by Shapermint and then recalls seeing one of their ads on TikTok three months ago, then says she bought one in each color. - 00:23–00:31 She states that she has not worn any other bras since because it makes her feel so comfortable, 'like I don't even have it on'. - 00:31–00:39 She states that this bra supports like an underwire bra but is wire-free, meaning 'bye bye poking or pinching'. - 00:39–00:56 The woman jumps up and down and states that this is 'a miracle for me' and says she cannot see herself wearing wired bras or sports bras again, then recommends it if you want 'all the support you need without feeling like you have a bra'. She recommends going to Shapermint and getting the Shaper Bra.

# Ad summary In this ad, a woman promotes a Shapermint shaping cami, emphasizing its supportive cups and smoothing fabric. She highlights its ability to provide lift without flattening the chest, and to smooth the tummy without restricting circulation. She contrasts it with other shaping tanks that flatten the chest, are see-through, or require wearing a bra underneath. She praises the design and recommends bundling two or three items to get the sale price. # Brand positioning Shapermint is presented as a brand that understands women's needs for comfortable and effective shapewear. The ad positions Shapermint as a solution to common shapewear problems like flattening the chest, being see-through, or requiring an uncomfortable bra underneath. The brand distinguishes itself by designing products for women by women, focusing on support, smoothing, and comfort. # Product The advertised product is a Shapermint shaping cami with supportive cups and smoothing fabric. The cami is designed to provide lift without flattening the chest into a "uniboob." It aims to smooth the tummy without cutting off circulation. The cami addresses the problem of having to wear an additional bra for support by having structured cups, and solves for visible back rolls that are created by the bra by not needing one. The cami's key features are the real cups for support and the smoothing fabric for a flattering silhouette. The cami comes in basic colors that tend to sell out quickly. # Visual style The ad has a polished UGC feel. The lighting appears natural and warm. There are quick cuts used to emphasize product benefits. The BPM is medium paced. The text and visuals are timed to the voiceover. # Hooks Spoken: 00:00–00:06 Okay. Whoever decided to finally put real cups in a shaper cami, I can literally kiss you. Text overlay: Okay / Whoever decided to / finally put / real cups / in a shaper cami / I can literally / kiss you Visual: 00:00–00:06 A medium shot of a woman standing indoors with a neutral background of a kitchen and living room. She has long, wavy dark hair, and wears a black sweater dress. She speaks directly to the camera with a smile. She then holds up a black shaper cami with visible bra cups and straps. # Funnel stage Consideration # Pain points The central frustration is the discomfort and unflattering effects of traditional shapewear, including flattened chests, see-through fabrics, the need for uncomfortable bras, digging straps, and visible back rolls. Visual: "You always look like a tube," # Value propositions - Convenience of having support without a separate bra - Comfort of not having straps dig in or back rolls pop out - Flattering silhouette thanks to smoothing fabric and supportive cups - A woman-designed product # Benefits - Don't have to wear a wire bra again - Molds perfectly to give a real lift - Doesn't smash the girls into a uniboob - Smooths tummy without cutting off circulation # Features - Real cups in a shaper cami - Smoothing fabric # Call to action SHOP NOW # Social proof - "Shapermint has the best design I've ever seen" - Female 1 (Creator) - "This was totally designed by a woman who gets it" - Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user reviewing the product, creating a relatable and authentic feel. # Storyline - 00:00–00:06 00:00–00:06 The creator expresses excitement and appreciation for whoever decided to put real cups in a shaper cami. - 00:06–00:10 00:06–00:10 She continues by stating that she never has to wear a wire bra again. - 00:11–00:17 00:11–00:17 She describes how the cami molds perfectly to give a real lift, but doesn't smash the girls into a uniboob like other shapers. - 00:18–00:28 00:18–00:28 She wonders why other brands make shaping tanks that flatten the chest or are see-through, causing the wearer to "flash headlights." - 00:28–00:36 00:28–00:36 She shows how other shaping solutions require wearing a bra underneath, which causes straps to dig in or back rolls to pop out, calling it "horrible." - 00:37–00:41 00:37–00:41 She emphasizes how building the support into a smoothing fabric is the best thing a brand can do. - 00:41–00:47 00:41–00:47 She notes that she's waiting for everyone else to catch on, but so far, Shapermint has the best design she's ever seen. - 00:47–00:51 00:47–00:51 She asks if the audience is seeing the lift and states that it's literally perfect. - 00:51–00:55 00:51–00:55 She points out that the tank smooths her tummy without cutting off her circulation. - 00:55–00:57 00:55–00:57 She concludes by saying that the cami was designed by a woman who gets it. - 00:58–01:07 00:58–01:07 She encourages the audience to bundle two or three to get the sale price, and to run, don't walk, because the basic colors are selling out in the most common sizes already.

# Ad summary This ad promotes Shapermint's wireless shaping bra by highlighting the discomfort of wearing traditional bras and features different women wearing the bra, emphasizing its ability to provide support and a seamless silhouette while remaining comfortable. # Brand positioning Shapermint positions itself as a solution to the discomfort and lack of support provided by conventional bras. It promotes values of comfort, confidence, and natural enhancement, aligning with a lifestyle that prioritizes well-being and self-acceptance. The brand pushes against the norm of uncomfortable and ill-fitting bras, offering a functional product that enhances the wearer's natural shape and comfort. # Product The advertised product is the Wireless Shaping Bra by Shapermint, designed to provide lift and support without the use of wires. It is intended for women who experience sagging and discomfort with traditional bras. The bra is promoted for its ability to offer a naturally enhanced, sexy silhouette while remaining seamless under clothes. It addresses the pain points of pinching, rubbing, and discomfort associated with other bras, providing a perfect fit with unbeatable comfort. The bra shapes curves perfectly. # Visual style The ad features a mix of polished commercial shots and UGC-style content, creating a hybrid feel. The editing style includes quick cuts to maintain a fast pace, but also static shots for emphasis. The production quality is high, with clear lighting and sharp visuals. The overall aesthetic is modern and clean, appealing to a wide audience on social media. # Hooks Spoken: 00:00–00:02: [Enthusiastic] Who needs a boob job when this exists? Text overlay: 00:00–00:02 Who needs a boobjob when this exists? Visual: 00:00–00:02 A male wearing a surgical mask and goggles stands in front of a large display screen of a mammogram, seemingly inside a hospital or medical office. The man is fair-skinned, in his late 30s, with dark, curly hair. He wears a blue surgical gown. He gestures with his hands as he speaks, smiling. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sagging and discomfort associated with traditional bras that pinch, rub, and feel uncomfortable. "Most women think that sagging and discomfort are unavoidable." # Value propositions - Providing lift and support without wires - A naturally enhanced, sexy silhouette without discomfort # Benefits - naturally enhanced, sexy silhouette - No pinching - No Rubbing - No discomfort - shapes your curves perfectly - perfect fit with unbeatable comfort # Features - Wireless - lifts and supports without wires - totally seamless under clothes # Call to action Head over to Shapermint and get this amazing wireless shaping bras # Point of view - Customer 75% – The ad is primarily communicated by women who are implied users of the product. - Brand 25% – The official brand voice states product benefits and features. # Storyline - 00:00–00:03 The ad opens with a man, dressed as a doctor, asks "Who needs a boob job when this exists?", introducing the idea of an alternative to surgery. - 00:03–00:06 A woman states that most women believe sagging and discomfort is unavoidable with bras. - 00:06–00:09 The same woman reveals that big brands have failed to provide real support with their bras. - 00:09–00:14 The ad then depicts women showing how bras can pinch, rub, and feel uncomfortable. - 00:14–00:18 A woman throws multiple bras into the trash and says "Bye forever" - 00:18–00:23 A variety of models promote The Wireless Shaping Bra by Shapermint, noting that "it lifts and supports without wires." - 00:23–00:26 The bra is advertised as providing "a naturally enhanced, sexy silhouette." - 00:26–00:33 The ad states that "there's no pinching, rubbing, or discomfort" and that "it shapes your curves perfectly" while remaining "totally seamless under clothes." - 00:33–00:41 The ad suggests that if you want a perfect fit with unbeatable comfort, "head over to Shapermint and get this amazing wireless shaping bra." - 00:41–00:43 The ad ends with the Shapermint logo and advertises 30% off.

# Ad summary This ad showcases the Shapermint strapless bra, which is designed to stay in place and provide support and lift. Several women show themselves wearing the bra with various outfits, and describe it as comfortable and seamless. # Brand positioning Shapermint is presented as a brand that focuses on providing comfortable and supportive undergarments for women. The brand promotes a lifestyle where women can feel confident and comfortable in their clothing, without the usual discomfort associated with strapless bras. The brand aims to occupy a space in the consumer's mind as a reliable and comfortable alternative to traditional strapless bras, emphasizing functionality and ease of use. Shapermint positions itself as a brand that values comfort and support, pushing against the norm of uncomfortable strapless bras. The brand promotes confidence and feeling amazing, aligning with an emotional positioning. # Product The featured product is the Shapermint Strapless Bra, designed to stay in place while providing lift and support. It is advertised for women who struggle with traditional strapless bras that don't fit well, slip down, or feel uncomfortable. The product is described as super comfortable, seamless, and free of wires and digging straps. It lifts and shapes the breasts, ensuring a flawless look under any outfit. The ad states that over 9 million women trust this bra to stay in place and provide perfect support. It is presented as an instant comfort solution that offers a noticeable difference from the first wear. The ad directly addresses the pain points of discomfort and lack of support typically associated with strapless bras, positioning the Shapermint bra as a reliable and comfortable alternative worth trying or buying. # Visual style The ad uses a mix of UGC-style footage and slightly more polished commercial shots, creating a hybrid feel. The editing style consists of quick cuts between different women and settings to maintain a fast pace. There are smooth transitions. The overall aesthetic is bright and inviting, aiming to appeal to a broad audience while maintaining a relatable feel. The cuts and text are synced to the voiceover lines, emphasizing key points and benefits. # Hooks Spoken: 00:00–00:04 I wore this from 7 AM to 11 PM and forgot I even had it on. Text overlay: 00:00–00:04 I wore THIS from 7AM to 11PM and forgot I even had it on Visual: 00:00–00:04 A woman with dark skin and hair pulled back, wearing a black tube top and black skirt, stands in front of a white door with vertical lines. She holds up a brown strapless bra, smiling and looking directly at the camera in selfie style. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of wearing strapless bras that don't fit well or stay in place: "Wearing strapless bras that don't fit well is a nightmare." # Value propositions - The Shapermint Strapless Bra offers a seamless and hassle-free experience, combining comfort and support. - 40% Off. # Benefits - Super comfortable - Just lift - Supports and stays in place - Perfect for any outfit - Instant comfort - A difference you can feel from the first wear - Perfect support # Features - Strapless - Seamless - No wires - No digging straps # Call to action Go grab this one while it's still in stock. # Social proof - "+9 million women trust this bra to stay in place and provide perfect support." # Point of view - Customer 80% – Women using and reviewing the product, sharing their experiences, is the primary POV in this ad. - Brand 20% – Text overlays stating facts and figures regarding the product represent the brand's official voice. # Storyline - 00:00–00:04 00:00–00:04 A woman holds up a strapless bra, stating that she wore it from 7 AM to 11 PM and forgot she even had it on. This sets the stage by introducing the product and immediately highlighting its comfort and wearability. - 00:04–00:13 00:04–00:13 Several women are shown adjusting ill-fitting strapless bras, accompanied by text that reads, "Wearing strapless bras that don't fit well is a nightmare." This highlights the problem the product aims to solve, showing common frustrations with traditional strapless bras. - 00:13–00:16 00:13–00:16 A woman presents the Shapermint strapless bra in its packaging, calling it the "Shapermint Strapless Bra." This introduces the product as a solution to the previously highlighted problems. - 00:16–00:21 00:16–00:21 Various women are shown dancing and smiling while wearing the bra, with claims such as "The bra, designed to stay in place, not just hold you up." and "Instantly lifts and shapes." These scenes showcase the benefits and features of the bra, emphasizing its functionality and comfort. - 00:21–00:25 00:21–00:25 A woman in a red dress says, "so you look flawless and feel amazing." She is followed by a woman in a sun hat saying the same thing. The ad emphasizes emotional satisfaction from the product. - 00:25–00:28 00:25–00:28 More benefits are listed, such as "Super comfortable," "No wires," and "Just lift." Women are shown feeling the bra. - 00:28–00:34 00:28–00:34 Women are dancing and smiling while wearing the bra with claims like "supports and stays in place, perfect for any outfit" and "Seamless without the hassle". The benefits and features are emphasized again. - 00:34–00:37 00:34–00:37 Claims like "Instant comfort" and "A difference you can feel from the first wear" are spoken as a woman feels the bra. The ad emphasizes the comfort again. - 00:37–00:42 00:37–00:42 The ad says "+9 million women trust this bra to stay in place and provide perfect support." The focus is on social proof. - 00:42–00:46 00:42–00:46 One of the women says, "And right now, it's 40% off, but stock is selling fast." This creates urgency. - 00:46–00:59 00:46–00:59 Other women are shown wearing the bra as the speaker says "Ditch the discomfort, Get the perfect shape, Your confidence will thank you. So if you're looking for a Strapless Bra that truly supports and stays in place, This is it. Go grab this one while it's still in stock". The ad re-emphasizes key benefits and the overall emotional payoff, ending with a direct CTA.

# Ad summary This ad shows the ShaperMint wireless shaping bra and all its benefits. It features an enthusiastic doctor as well as women of all shapes and sizes, highlighting that the wireless shaping bra is seamless, curves shaping, has a perfect fit and unbeatable comfort and lifts and supports without the use of wires. # Brand positioning Shapermint is presented as a body-positive brand that prioritizes comfort and support for women of all sizes. It opposes the notion that shapewear or bras need to be uncomfortable to be effective, challenging the norms of traditional undergarment brands that may sacrifice comfort for aesthetics. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, confidence-boosting shapewear that enhances natural curves without the need for wires or restrictive designs. This positioning is both functional (providing support and shaping) and emotional (empowering women to feel confident and comfortable in their own skin). # Product The Wireless Shaping Bra by Shapermint is presented as a comfortable and supportive alternative to traditional underwire bras. It lifts and supports without wires, promising a naturally enhanced, sexy silhouette. The bra shapes curves perfectly and is totally seamless under clothes. Addressing the pain points of pinching, rubbing, and discomfort, the ad highlights that this bra provides a perfect fit with unbeatable comfort, making it suitable for all-day wear. Several models with diverse body shapes showcase the fit and seamless design of the bra under various outfits, conveying its versatility and broad appeal. # Visual style The ad combines elements of UGC and polished commercial aesthetics. The video includes quick cuts between different women and locations, creating a dynamic and engaging viewing experience. The inclusion of a doctor adds a layer of authority. The ad has an upbeat tempo and features a combination of static and smooth transitions. # Hooks Spoken: Doctor: Who needs a boob job when this exists? Text overlay: Who needs a boob job / Who needs a boob job / when this exists? Visual: 00:00–00:02 A man in a blue scrub suit, white mask, and clear safety glasses stands in front of a large digital screen displaying a black and white mammogram. He has fair skin, short brown hair, and a trimmed beard. He gestures outwards with both hands and looks directly at the camera with a cheerful expression. The setting appears to be a medical examination room, indicated by the advanced diagnostic equipment in the background. A patient is only partially visible on a hospital bed behind the screen. # Funnel stage Middle of funnel (Consideration) # Pain points Bras that pinch, rub, and feel uncomfortable. This is signaled by Female 1 who says 'So we end up with bras that pinch, rub, and feel uncomfortable.' # Value propositions - Get the Wireless Shaping Bra by Shapermint! - lifting and support without wires - A naturally enhanced sexy silhouette - No pinching - No Rubbing - No discomfort - Shapes your curves perfectly - Totally seamless under clothes - Honestly, if you want to get a perfect fit with unbeatable comfort, head over to Shapermint and get this amazing wireless shaping bra. # Benefits - naturally enhanced sexy silhouette - perfect fit - unbeatable comfort # Features - Wireless - Shapes your curves perfectly - Totally seamless under clothes - No pinching - No Rubbing - No discomfort - lifts and supports without wires # Call to action head over to Shapermint and get this amazing wireless shaping bra # Point of view - Customer 60% – The majority of the ad is told from the perspective of customers sharing their experiences with uncomfortable bras and showcasing the ShaperMint wireless shaping bra. - Brand 40% – The brand's official voice is present through product claims and visual demonstrations of the bra's features and benefits. # Storyline - 00:00–00:02 A doctor in scrubs stands in what appears to be an examination room with a mammogram displayed on a screen behind him. - 00:03–00:06 The ad cuts to a woman standing outside and looking directly into the camera as she talks about a common misconception. - 00:06–00:09 A woman holds a phone up and touches her chest as she looks into the front facing camera. - 00:09–00:11 A woman in a silver bra pinches the side of her breast. - 00:11–00:13 A woman in a beige bra touches her breast and shoulder as she is seen from the side. - 00:13–00:15 A top-down view of a messy pile of bras. - 00:15–00:17 Hand picks up some of the bras. - 00:17–00:18 A hand tosses all the bras into a black trash can. - 00:18–00:20 A woman from behind shows the band around her as she pulls at both ends. - 00:20–00:21 A woman is standing on a staircase and turns around. - 00:21–00:22 A woman holds up the straps of her bra as she looks into the camera. - 00:22–00:23 A woman holds up the straps of her bra. - 00:23–00:24 A top-down view of a bra that a hand is holding up. - 00:24–00:25 A woman is seen from the chest up while wearing the bra. - 00:25–00:26 A woman in a black bra and leggings looks straight forward. - 00:26–00:27 A blonde woman shows her bra from the front. - 00:27–00:28 A woman shows the band of her bra and pulls it as she is seen from the back. - 00:28–00:30 A woman from behind pulls the bottom part of her bra down while wearing jeans. - 00:30–00:32 A woman in a white dress stands and shows her seamless bra from the front. - 00:32–00:34 A woman shows off her bra from the front. - 00:34–00:35 A woman turns around showing the black straps. - 00:35–00:43 A logo shows up and has a background graphic of a woman in the shaper mint wireless bra and panties.

# Ad summary This ad promotes ShaperMint's summer sale, offering up to 50% off sitewide. The visual features a white bra against a neutral backdrop. # Brand positioning Shapermint presents itself as a brand focused on providing comfortable and supportive shapewear and intimates for women. The brand emphasizes accessibility through sales and implied inclusivity by showcasing a basic bra design. The overall tone is straightforward and functional, prioritizing value and affordability for everyday wear. # Product The advertised product is a white bra with a seamless, molded cup design and adjustable straps. It appears to be made from a soft, stretchy material, with a wide band for support. The bra is presented as a comfortable and practical option for daily wear, with no visible closures or embellishments. The ad does not explicitly state additional product details but focuses on the overall design and the current sale promotion. # Visual style The ad has a clean, minimalist visual style with a focus on the product. The background is simple and neutral, emphasizing the white bra. The color palette is soft and muted. The overall aesthetic is straightforward and aims to be easily scannable. # Hooks Headline: SUMMER SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Save up to 50% on sitewide items. # Benefits - Savings - Discount # Features - Up to 50% off # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is presenting the information, as evidenced by the promotional language and product showcase. # Storyline - The ad opens with a visually dominant headline that announces a "SUMMER SALE". This is intended to immediately capture attention and communicate the offer. The story is told from the brand's perspective, who seeks to drive interest and traffic to their website by highlighting the limited-time promotion. - The ad continues by clarifying the sale details with "UP TO 50% OFF SITEWIDE", which emphasizes the extent of the discount. The brand is still the storyteller here, attempting to demonstrate the broad appeal and value available to customers during the promotion. - The product, a bra, is visually showcased to highlight one of the many items included in the sale. This is from the brand's POV, who showcases a particular product to give consumers something tangible to associate with the promotion. - A "50% OFF" badge appears near the product, reinforcing the value being offered. Once again, the brand is speaking directly to viewers, who want to emphasize the savings as a clear incentive to purchase.

# Ad summary This ad promotes ShaperMint's Sweetheart Cami, highlighting its tummy control technology, built-in bra, and comfortable fit. The ad emphasizes the cami's ability to smooth the figure without uncomfortable squeezing, prevent sagging or showing, and offer back-smoothing and seamless wear. The ad urges viewers to click the link and get up to 40% off. # Brand positioning Shapermint presents itself as a body-positive shapewear brand designed to enhance natural curves and provide comfortable support. The brand aims to occupy a space in the consumer's mind as a provider of shapewear that prioritizes comfort and confidence. The brand aligns with values of self-acceptance and empowerment, showcasing products that celebrate diverse body types. Shapermint differentiates itself from traditional shapewear by pushing against the norm of uncomfortable squeezing. Its functional positioning focuses on enhancing natural shapes. The Sweetheart Built-in-Bra Shaper Cami is the featured product. # Product The Sweetheart Built-in-Bra Shaper Cami is a camisole with a built-in bra and tummy control technology, offered by Shapermint. It aims to smooth the wearer's figure without uncomfortable squeezing. The product features a built-in bra, eliminating the need to wear a separate bra, and prevents sagging or exposure. Additional features are back-smoothing, seamless design, and stretchy material for comfort and durability. The cami is designed to last a lifetime and smooth the midsection. The product’s purpose is to offer a comfortable, smoothing, and supportive undergarment that enhances natural curves, replacing the need for a separate bra while providing a seamless look under clothing. # Visual style The ad features a mix of polished and UGC-style visuals. The editing style includes quick cuts, smooth transitions, and occasional jump cuts. The production quality ranges from polished commercial shots to user-generated content, supporting the tone of an authentic user review. The visuals alternate between studio-like environments and indoor home environments. The pacing is moderate, with cuts timed to match voiceover lines and product actions. # Hooks Spoken: 00:00–00:02: This is the VIRAL sweetheart cami that keeps selling out. Text overlay: 00:00–00:02: THIS is the VIRAL sweetheart cami that keeps selling out Visual: 00:00–00:02: The camera is positioned at a high angle, pointing down to capture the chest and torso of a person modeling the sweetheart cami in black, white, and beige. The person is wearing the cami with various bottoms such as a black skirt and black cardigan, jeans and a tan button-up, and tan dress pants. The background shows an outdoor setting with green foliage and a brick wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of uncomfortable squeezing often associated with shapewear. "This cami...smooths your figure without the uncomfortable squeezing." # Value propositions - The 'brand new tummy-control technology' offers smoothing without 'uncomfortable squeezing,' showing the benefit of comfort. - The cami’s seamless design and back-smoothing features are presented as a value, implying the wearer will have a sleeker look under clothing. # Benefits - Smooths your figure without the uncomfortable squeezing - Don't need to wear a bra - Won't let your girls unsupported or expose your nipples - Cami is going to last you a lifetime # Features - Brand new tummy-control technology - Built-in bra - Back-smoothing - 100% seamless - Super stretchy # Call to action Click on the link in this video NOW # Social proof - "Shapermint is my highest-rated shapewear company in the world right now" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the POV of a customer giving a product review. # Storyline - 00:00–00:02 The ad begins by introducing the featured cami. - 00:00–00:02 The narrator states that the viral sweetheart cami keeps selling out. - 00:03–00:04 The narrator states that the cami is back in stock, urging viewers not to miss out. - 00:05–00:08 The narrator explains how Shapermint is the narrator's highest-rated shapewear company in the world right now. - 00:08–00:13 The narrator states that they couldn't resist trying out the cami, noting that it was back in stock. - 00:14–00:16 The narrator describes that the cami is made with a brand new tummy control technology. - 00:17–00:19 The narrator describes that the cami provides perfect shape without uncomfortable squeezing. - 00:20–00:22 The narrator describes that the cami has a built-in bra, so viewers do not need to wear one. - 00:22–00:26 The narrator explains that unlike most camis, this cami won't let your girls unsupported or expose your nipples. - 00:27–00:29 The narrator states that the cami is back-smoothing and 100% seamless. - 00:29–00:33 The narrator states that the cami is super stretchy, and that it is going to last viewers a lifetime. - 00:33–00:38 The narrator notes that the cami will get sold out again and encourages viewers to click on the link in the video now. - 00:38–00:42 The narrator states that if you click the link in the video now, you'll get up to 40% off.

# Ad summary A woman shares her love for the Shapermint shaper cami, explaining that it's designed by women and has built-in real cups, unlike competitor products. She emphasizes its comfort, lift, and smoothing effect. # Brand positioning Shapermint positions itself as a brand that understands women's bodies and needs, offering shapewear that is both comfortable and functional. It caters to women who are dissatisfied with traditional shapewear that either flattens the chest or requires wearing a bra underneath, resulting in discomfort. The brand values body confidence and providing solutions that enhance natural curves without sacrificing comfort. Their tone is understanding and solution-oriented, aiming to disrupt the shapewear industry by prioritizing the wearer's experience. # Product The Shapermint shaper cami is a shaping tank top with built-in bra cups and smoothing fabric designed to lift and support the bust without flattening or causing discomfort. It provides a natural-looking lift and smooths the tummy without cutting off circulation. The cami is portrayed as an alternative to traditional shaping tanks that flatten the chest or require an uncomfortable bra underneath, which digs into the skin or causes back rolls. The cami is sold at a sale price if customers bundle two or three pieces. # Visual style The ad has a UGC feel with a clean, polished aesthetic, featuring natural lighting and a modern, well-decorated home setting. The editing is relatively smooth with static shots and occasional jump cuts. The production quality is higher than typical UGC, suggesting a professional or semi-professional setup. # Hooks Spoken: Okay, whoever decided to finally put real cups in a shaper Cami, I can literally kiss you. Text overlay: Okay / Whoever decided to / finally put / real cups / in a shaper Cami / I can literally / kiss you Visual: 00:00–00:02: A medium shot shows a woman with long, wavy brown hair, red nails, and a black midi sweater dress. She stands in what appears to be a modern living room with neutral-toned walls and decor, a glimpse of a kitchen in the background. The camera is stationary and focuses on her as she speaks. / 00:02–00:06: The same woman is now holding up a black shaper cami against her body. She smiles and looks upward, then back at the camera as she speaks. # Funnel stage Consideration # Pain points Many shaping tanks flatten the chest, require wearing a bra underneath that is uncomfortable, or are see-through. # Value propositions - Support and shaping without the discomfort of traditional shapewear. - A natural-looking lift and smooth silhouette. - Designed by a woman who understands women's needs. # Benefits - No need to wear a wire bra - Molds perfectly - Gives a real lift - Doesn't smash the girls into a uniboob - Smooths tummy without cutting off circulation # Features - Real cups in a shaper cami - Smoothing fabric # Call to action SHOP NOW # Social proof - “Shapermint has the best design I've ever seen” – Female 1 (Customer) - “This was totally designed by a woman who gets it” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is communicated from the perspective of a satisfied customer who has personally used and loves the product. # Storyline - 00:00–00:06 The creator starts by expressing her excitement about a shaper cami with real cups. - 00:06–00:10 She highlights the benefit of not needing to wear a wire bra. - 00:11–00:18 She explains how the shaper cami molds perfectly to give a real lift without creating a uniboob like other shapers. - 00:18–00:27 She questions why other brands make shaping tanks that flatten the chest or are see-through. - 00:27–00:36 She mentions the alternative of having to wear a bra underneath that has straps that dig in. - 00:37–00:41 She states that the cami is built into a smoothing fabric is the best thing. - 00:41–00:51 She claims Shapermint has the best design and asks the audience if they can see the lift. - 00:51–00:55 She shows how the shaper smooths her tummy without cutting off circulation. - 00:55–01:07 She says it was designed by a woman who gets it and that to get the sale price, the customer needs to bundle 2 or 3. She recommends running because the basic colors are selling out.

# Ad summary A woman in a kitchen showcases 5 ways to style a Shapermint bodysuit by putting together different outfits using the bodysuit as the base. # Brand positioning Shapermint is presented as a modern and versatile brand focused on providing shapewear solutions that empower women through comfortable and stylish basics. The ad promotes the brand's ability to integrate seamlessly into various wardrobes, offering a blend of fashion and function. By showcasing multiple ways to style the bodysuit, Shapermint emphasizes adaptability and everyday wearability, pushing against the notion of shapewear being limited to specific occasions. The brand aims to occupy a space in the consumer's mind as a go-to for essential pieces that enhance body confidence and versatility, aligning with a lifestyle that values both comfort and aesthetics. # Product The Shapermint bodysuit is advertised as a versatile foundational garment designed for women seeking a comfortable and stylish shaping solution. The bodysuit is shown in black and features a tank top-style upper with thin straps and a built-in shaping component that smooths and supports the torso. It is presented as an adaptable piece that can be styled in numerous ways to suit different occasions and personal styles. The ad directly showcases the product’s ease of integration into various outfits, addressing the purchase barrier of limited use by demonstrating its potential as a core wardrobe staple. The bodysuit's USPs are its versatility and ability to enhance various looks, making it a worthwhile addition to any wardrobe. The ad does not explicitly state fabric or construction details. # Visual style The ad has a polished, upbeat feel, typical of curated UGC. The editing features quick cuts between outfits, timed to the beat of the music, creating a fast-paced rhythm. The overall production quality is high, suggesting a brand-sponsored or professionally edited video. There is consistent framing with the creator always center-framed. The BPM is fast, and most of the transitions are timed to music beats, enhancing the energetic feel. # Hooks Spoken: 00:22–00:23 [SINGING] Sun down, I'll meet you out Text overlay: 00:00–00:23 5 Ways to Style Shapermint Bodysuit Visual: 00:00–00:03: A woman stands in a modern kitchen holding a glass of orange juice. The cabinets are a combination of light wood and light green. The countertops are white. She is wearing a black bodysuit and white pants and faces the camera. She has long brown hair, tan skin, and is wearing natural makeup. She gestures to the camera with a smile. # Funnel stage Consideration # Pain points None used. # Value propositions - 5 Ways to Style Shapermint Bodysuit # Benefits - Versatile # Features - Bodysuit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the point of view of a customer showcasing how to style the Shapermint bodysuit. # Storyline - 00:00–00:03 The ad opens with the creator standing in a kitchen holding a glass of orange juice. - 00:00–00:03 The creator gestures to the camera with a smile. This moment establishes a friendly, accessible tone, inviting the viewer to engage with the styling tips from a relatable persona. - 00:03–00:06 The scene transitions to show the creator modeling the Shapermint bodysuit with white pants, a green baseball cap, and sunglasses, conveying a casual, everyday look. - 00:06–00:09 The scene transitions again, this time showing the creator wearing the bodysuit with black belted shorts and sunglasses, providing another styling option. - 00:11–00:14 The scene transitions again, showing the creator wearing the bodysuit with a denim skirt, white baseball cap, and a white button-down shirt, showcasing a third styling option. - 00:15–00:19 The scene transitions again, showing the creator wearing the bodysuit with white shorts, a belt, and sunglasses, showcasing a fourth styling option. - 00:19–00:23 The scene transitions again, showing the creator wearing the bodysuit with black pants, heels, and a white baseball cap, and holding a small black purse. This scene shows a fifth styling option. - 00:22–00:23 The creator blows a kiss to the camera to end the video.

# Ad summary This ad promotes Shapermint camis. It uses a direct-to-camera testimonial from a creator who walks through three reasons why the cami is ideal for customers who have curves and are looking for shapewear that doesn't flatten or squeeze. The ad addresses fit concerns, as well as the desire to enhance an hourglass shape. # Brand positioning Shapermint is presented as a solution-oriented brand, providing shapewear that focuses on enhancing natural curves rather than compressing them into a uniform shape. It promotes comfort and wearability, addressing common issues with traditional shapewear like digging, rolling, and creating a boxy appearance. The brand aims to empower women with a defined waist and hourglass shape without sacrificing comfort. # Product The featured product is a cami by Shapermint, designed to enhance the wearer's natural curves. The cami is presented as an alternative to traditional camis that flatten curvy figures or shapewear that compresses everything into a single shape. It defines the waist without flattening the curves, smoothes through the midsection without squeezing, and works under real clothes seamlessly, enhancing the silhouette without causing double lines or extra bulk. The product comes in several colors, including black, beige, and white. # Visual style The ad has a UGC feel with casual clothing and natural lighting. The editing is quick, with static shots and some jump cuts. The pacing is medium and consistent. Most cuts are synced to the beat of the music. # Hooks Spoken: Female 1: Most camis flatten curvy girls... Text overlay: Most camis flatten curvy girls... Visual: 00:00–00:02 A woman with long dark hair, wearing a black tank top and light blue ripped jeans, holds up a white cami. She stands in front of a white door. # Funnel stage Middle of funnel (Consideration) # Pain points Most tight shaping pieces dig in, roll, or make you look boxy by the end of the day # Value propositions - Defines your waist without flattening your curves, offering a flattering fit that enhances natural body shape. - Provides comfortable support and smoothing, maintaining shape without sacrificing comfort. - Works seamlessly under various outfits, offering versatility without visible lines or bulk. # Benefits - Doesn't flatten your curves - Natural curves still look like curves - Doesn't squeeze the life out of you - Keeps everything in place - Blends seamlessly underneath - Silhouette look more sculpted - Without double lines, extra bulk or that stuffed in look # Features - Defines your waist - Gives structure underneath - Smoothes through your midsection - Works under real clothes - It's supportive and smoothing - Enhances your hourglass shape # Call to action None used. # Social proof - There's a reason women keep reaching for this cami every single day – Female 3 # Point of view - Customer 100% – The entire ad is told from the perspective of a woman speaking directly to the audience, showcasing the product in different outfits and scenarios. # Storyline - 00:00–00:04 The creator introduces the topic of how most camis flatten curvy girls and states there are three reasons why this one actually works with your shape, setting up the promise of the information to come. - 00:05–00:09 00:05–00:09 The creator shares point #1: It actually defines your waist without flattening your curves, highlighting a key benefit for curvy figures. - 00:10–00:18 00:10–00:17 The creator contrasts the featured cami with regular camis that just hang there or shapewear that compresses everything into one shape, emphasizing how this one gives structure underneath so your natural curves still look like curves. - 00:20–00:23 00:20–00:23 The creator shares point #2: It smooths through your midsection without squeezing the life out of you, emphasizing comfort. - 00:24–00:28 00:24–00:28 The creator highlights that most tight shaping pieces dig in, roll, or make you look boxy by the end of the day, further setting up the contrast with the featured product. - 00:29–00:31 00:29–00:31 The creator contrasts the product with others, stating that this stays comfortable while keeping everything in place. - 00:32–00:34 00:32–00:34 The creator shares point #3: It works under real clothes. - 00:35–00:45 00:35–00:45 The creator shares that whether you're wearing jeans, trousers or something fitted, it blends seamlessly underneath and makes your silhouette look more sculpted without double lines, extra bulk or that stuffed in look. - 00:45–00:53 00:45–00:53 The creator speaks directly to the camera and states there's a reason women keep reaching for this cami every single day. It's supportive, smoothing, and actually enhances your hourglass shape. - 00:54–00:58 00:54–00:58 The creator closes by stating and if you've been trying to get that defined waist without squeezing yourself into discomfort, this might be the one. - 00:59–01:02 00:59-01:02 The screen displays a 30% off offer for the Shapermint brand.

# Ad summary This ad promotes a wireless contour bra, emphasizing its supportive lift. It uses a simple visual style with text callouts and a limited-time discount to encourage immediate purchase. # Brand positioning The brand aims to occupy the space of providing comfortable and supportive undergarments, specifically bras. This brand differentiates itself by offering wire-free options that still deliver lift and contouring, challenging the norm that underwire is necessary for support. The brand promotes functional benefits, prioritizing comfort and reliable support without sacrificing shape, which appeals to customers seeking both practicality and confidence. # Product The advertised product is a wireless contour bra designed to provide lift and support without underwire. The bra is a solid gray color with adjustable straps and a smooth, seamless design. It aims to address the common problem of uncomfortable or ill-fitting bras, especially for those who dislike underwire. Its unique selling point is its ability to offer a supportive and contoured fit while maintaining wireless comfort. The ad encourages viewers to purchase quickly with a limited-time offer, suggesting the product is in high demand and may sell out. # Visual style The ad has a clean and straightforward visual style with a peach-colored background. The image is well-lit, showcasing the product clearly. There are no complex visual motifs or filters, maintaining a focus on the product itself. # Hooks Headline: Lift that actually holds # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the common frustration that wireless bras often lack adequate support. The phrase "Lift that actually holds" directly counters this issue. # Value propositions - Wireless contour bra providing lift # Benefits - Lift that actually holds # Features - Wireless contour bra # Call to action GET IT WHILE IT LAST # Social proof - None used. # Point of view - Brand: The brand's POV is present in the product introduction and discount promotion, aiming to highlight its features and benefits. - Customer: The customer's POV is the primary perspective, as the ad focuses on addressing their potential frustrations with wireless bras and promises reliable support. # Storyline - The ad opens by highlighting the key benefit of the bra: providing lift that actually holds. The brand uses this opener to immediately address a common frustration with wireless bras, positioning its product as a reliable solution from the customer's point of view. - The ad introduces the product as the 'Meet Wireless Contour Bra', specifying what the product is and setting up its wireless feature. The brand uses this statement to set expectations by presenting the product clearly from the brand's point of view. - The ad announces a limited-time discount of 40% off, creating a sense of urgency. From the brand's point of view, this is used to incentivize immediate purchase. - The ad concludes with the call to action to 'GET IT WHILE IT LAST', reinforcing scarcity and encouraging viewers to act quickly. The brand uses this message to prompt a decision from the customer's point of view.

# Ad summary A woman reviews the Shaper Bra by Shapermint. She mentions that she saw it on a TikTok ad, bought three of them, and hasn't worn another bra since because it's comfortable and provides support like an underwire bra without the wire. # Brand positioning Shapermint positions itself as a brand that prioritizes comfort and support in its intimate apparel. The brand is aligned with the tone and lifestyle of women who are looking for functional undergarments that do not sacrifice support or comfort. The brand is presented in a way that pushes back against traditional underwire bras and sports bras, offering a wire-free alternative that still provides support. The brand's positioning is both functional (wire-free support, comfort) and emotional (confidence). # Product The Shaper Bra by Shapermint is a wire-free bra that provides support like an underwire bra. The product is designed for women who want support without the discomfort of wires. Key features include comfort and support without poking or pinching. The bra is presented as an alternative to wired bras and sports bras. The bra comes in different colors. The ad aims to convince the viewer that the bra is so comfortable, they won't even feel like they're wearing one. # Visual style The ad has a polished, UGC feel. It uses quick cuts and a consistent pace to keep the viewer engaged. The production quality is a hybrid of UGC and commercial, lending an approachable feel. # Hooks Spoken: 00:00–00:02 Here's the viral TikTok Bra everyone's talking about Visual: 00:00–00:04 The woman stands in front of a window and refrigerator in a kitchen. She is wearing black leggings, a black cardigan, and a black bra. She is holding a gallon of milk. # Funnel stage Middle of funnel (Consideration) # Pain points Wired bras can poke or pinch # Value propositions - Bra supports like an underwire bra, but it's wirefree - Without feeling like you have a bra # Benefits - Makes me feel so comfortable - That bra supports like an underwire bra # Features - Wirefree # Call to action Head over Shapermint and get the Shaper Bra # Social proof - "Here's the viral TikTok Bra everyone's talking about" – Female 1 (Customer) - "Once I came across one of their ads on TikTok three months ago" – Female 1 (Customer) - "I bought three of them, one in each color" – Female 1 (Customer) - "And I haven't worn any other bra since" – Female 1 (Customer) - "That's a miracle for me" – Female 1 (Customer) # Point of view - Customer 100% – All claims and moments are told from the perspective of a customer reviewing her firsthand experience. # Storyline - 00:00–00:04 The ad begins with a woman introducing the 'viral TikTok bra' and stating that she will provide her honest review. - 00:05–00:08 The woman states that despite being 45, the bra's lift makes her look 24. This implies that it is anti-aging. Text overlay reinforces this claim. - 00:09–00:11 She asks a rhetorical question about being both 'lifting and comfy at 45?' This implies that the product provides both of these things. - 00:15–00:17 She states that she has been using The Shaper Bra by Shapermint. - 00:18–00:22 The woman claims she saw an ad for the bra on TikTok three months ago and bought three of them. - 00:22–00:23 She states that she purchased 'one in each color'. - 00:24–00:28 She states that she has not worn another bra since because this one makes her feel so comfortable. - 00:28–00:30 She states that it feels 'like I don't even have it on'. - 00:31–00:35 The woman continues by stating, 'Because this bra supports like an underwire bra, but it's wirefree'. - 00:36–00:39 The woman says, 'That means bye bye poking or pinching,' while throwing other bras in a trash can. - 00:39–00:41 The woman claims that 'That's a miracle for me,' indicating the product provides relief from common bra problems. - 00:41–00:47 The woman states that she can't see herself wearing wired bras or sports bras to find comfort anymore. - 00:47–00:56 The woman states that if you want all the support you need without feeling like you have a bra on, head over to Shapermint and get the Shaper Bra.

# Ad summary This ad features a transformation using Shapermint's Sweetheart Built-In Bra Shaper Cami, showcasing a before-and-after comparison of a woman's figure with and without the shapewear. # Brand positioning Shapermint is presented as a brand offering figure-enhancing shapewear. The ad showcases a product that transforms one's appearance, promising a noticeable and 'insane' change. The brand aligns with a lifestyle focused on enhancing one's silhouette effortlessly, pushing against the norm of accepting one's natural shape without assistance. The brand positioning is functional, emphasizing the performance and immediate results of using their shapewear to achieve a more streamlined figure. # Product The featured product is the Sweetheart Built-In Bra Shaper Cami by Shapermint, a shapewear garment that integrates a bra into a camisole. The product is designed to smooth the wearer's figure, particularly around the midsection, creating a more streamlined silhouette. The product aims to address potential insecurities about body shape, as demonstrated through the before-and-after comparison. The ad suggests the shapewear can be worn under clothing to improve the overall look, allowing for a more flattering appearance without significant effort. # Visual style The ad employs a clean and direct visual style with a before-and-after comparison to immediately highlight the product's impact. The production quality appears to be polished, with clear images and straightforward text. The split-screen layout and simple background keep the focus on the product and the transformation it offers. The image treatment includes background removal around the product and the use of circular insets to frame the before-and-after photos. The typography is clean and legible, ensuring the text is easily scannable. # Hooks Headline: THIS TRANSFORMATION IS SERIUOSLY INSANE! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses concerns about body shape and the desire for a more streamlined silhouette. This is visually demonstrated through the 'Without' image, where the woman's midsection appears less smooth. # Value propositions - This is a sweetheart built-in bra shaper cami that offers insane transformation. # Benefits - Transformation # Features - SWEETHEART BUILT-IN BRA SHAPER CAMI # Call to action None used. # Social proof - None used. # Point of view - Brand: The opening statement and the product display on the left side serve to introduce the product and its transformative capabilities. - Customer: The 'Without' and 'With' images show the customer's transformation, allowing the viewer to see the direct impact of the product on body shape. # Storyline - The ad starts with an attention-grabbing statement, 'THIS TRANSFORMATION IS SERIOUSLY INSANE!', which is intended to immediately pique the viewer's interest by highlighting the dramatic results possible with the product. The brand is emphasizing the transformative capability of the cami. - The left side of the ad showcases the Sweetheart Built-In Bra Shaper Cami. The product itself is presented as a solution, inviting viewers to consider how the garment can solve their shaping needs. This is from the brand's perspective, presenting their product as the answer. - The ad then shows a 'Before' image of a woman, highlighting her midsection without the shapewear. This creates a relatable scenario for potential customers who may have similar concerns about their figure. The audience is experiencing the situation from the customer's perspective. - Finally, the ad shows an 'After' image of the same woman wearing the shaper cami, showcasing a smoother, more streamlined figure. The 'After' picture demonstrates the product's effectiveness and aims to persuade viewers by visually proving its benefits. The viewer is experiencing the situation from the customer's perspective.

# Ad summary This ad features a woman in her 40's reviewing the Shaper Bra by Shapermint. She speaks highly of the bra, noting that it is so comfortable, she feels like she isn't wearing it. She also likes that it supports like an underwire bra, but is wire-free. # Brand positioning Shapermint is presented as a brand that values comfort and support for women of all ages. The brand aims to occupy the space of providing comfortable shapewear that can also be supportive, empowering women to feel confident and comfortable in their own skin. The brand challenges the norm that shapewear has to be constricting or uncomfortable. The brand positioning is both functional, providing support and shaping, and emotional, promoting confidence and comfort. # Product The Shaper Bra by Shapermint is a wire-free bra that provides the support of an underwire bra, but without the discomfort of wires. The bra is for women of all ages who want a comfortable and supportive bra. It has a v-neck cut and comes in three colors: white, black, and brown. The bra is designed to be so comfortable that you forget you're wearing it. It eliminates poking and pinching from wires. # Visual style The ad has a polished, UGC feel. The lighting is natural, and the production quality is high. The editing style is quick cuts. The pacing is consistent at about 20 CPM. The text is timed with the music. # Hooks Spoken: Lifting and comfy at 45? Text overlay: 00:00-00:02 / Lifting and comfy at 45? Visual: 00:00–00:02 The shot is a medium shot of a woman with tan skin and long brown hair is smiling at the camera. She is wearing a black bra and black leggings and is holding onto the bottom band of the bra with her hands. # Funnel stage Consideration # Pain points The ad implies the pain point of uncomfortable wired bras that poke and pinch. # Value propositions - All the support you need without feeling like you have a bra # Benefits - So comfortable - You need support without feeling like you have a bra # Features - Wirefree # Call to action Head over Shapermint and get the Shaper Bra. # Social proof - I'm 45, but THIS LIFT makes me look 24! - Female 1 (Customer) - I bought three of them, one in each color – Female 1 (Customer) - I haven't worn any other bras since – Female 1 (Customer) - It's like, I don't even have it on – Female 1 (Customer) - That's a miracle for me. - Female 1 (Customer) # Point of view - Customer 100% – This ad is presented from the POV of a user who discovered the brand through a social media ad, bought the bra, and now exclusively wears it. # Storyline - 00:00–00:02 The ad opens with an upbeat and relatable tone, setting the stage for a product review. The opening question aims to engage viewers who are also in their 40s and looking for comfortable yet supportive undergarments. - 00:02–00:05 00:02–00:05 Transition to another person pulling on their black top showing the bra. - 00:05–00:09 00:05–00:09 The woman, who the audience will experience the ad from, introduces herself by stating that she is going to give an honest review about the “viral TikTok Bra”. - 00:10–00:14 00:10–00:14 She emphasizes that she is 45 years old, but with the bra she looks 24. - 00:14–00:17 00:14–00:17 She refers to the product as “The Shaper Bra by Shapermint”. - 00:17–00:21 00:17–00:21 She provides a personal anecdote: she saw an ad on TikTok and that is what influenced her to purchase. Her experience is meant to mirror the viewers experiences. - 00:21–00:23 00:21–00:23 She states that she bought the product in three colors. - 00:23–00:25 00:23–00:25 Because of the bra’s comfort, she has not worn another bra since. - 00:26–00:30 00:26–00:30 She emphasizes how comfortable the bra is, stating that it feels like you don’t even have it on. - 00:31–00:35 00:31–00:35 The presenter highlights that the bra supports like an underwire bra, but it's wirefree. - 00:35–00:38 00:35–00:38 “That means, bye bye poking or pinching.” She throws old bras in the trash. - 00:39–00:40 00:39–00:40 She states that not having to wear wired bras anymore “is a miracle for me”. - 00:40–00:46 00:40–00:46 “That’s why now, I can’t see myself wearing wired bras or wearing sports bras to find comfort.” - 00:47–00:55 00:47–00:55 “If you want all the support you need, without feeling like you have a bra, head over to Shapermint and get the Shaper Bra.”

# Ad summary A woman films herself in her bedroom trying on Shapermint shapewear. She shows how the product tucks in her belly and then zips her pants up with ease. She gives a 10/10 rating and recommends the product. # Brand positioning Shapermint is presented as a brand dedicated to providing comfortable and confidence-boosting shapewear for all body types. It directly addresses the common struggle of finding clothes that fit well, particularly for those with a belly or underbelly. The brand emphasizes solutions that work in real-time, offering visible results and increased comfort. # Product The product featured in this ad is the Shapermint Shaper Cami. It is a brown camisole style shapewear top designed to provide a lift, tuck-in experience. It is made for individuals who struggle with jeans not fitting properly due to their belly. The cami is designed to hide the underbelly, allowing clothes to fit more comfortably. The creator sizes down to a size small and indicates that the reviews recommend sizing down for an extra effect. The USPs are that it allows clothes to zip easily and provides an instant slimming effect. # Visual style The ad has a casual, UGC aesthetic with natural lighting. The editing is simple with static shots and minimal transitions, giving it a straightforward, unpolished feel. The pacing is moderate, matching the conversational tone of the voiceover. # Hooks Spoken: 00:00–00:07: Okay, so I'm fat and I got a whole lot of belly, which means that my jeans don't normally like to cooperate with a belly. Text overlay: 00:00–00:01: OKAY, SO I'M FAT / 00:01–00:03: and I got a whole lot of belly Visual: 00:00–00:02: The camera is selfie-style in a bedroom. In the background, there is a bed with a gray headboard, gray walls, a wooden dresser, a TV, and some houseplants. In the foreground, a woman with her hair in a bun wears a black bra and pink pants with the button undone. She smiles. / 00:02–00:07: The camera is selfie-style in a bedroom. In the background, there is a bed with a gray headboard, gray walls, a wooden dresser, a TV, and some houseplants. In the foreground, a woman with her hair in a bun wears a black bra and pink pants with the button undone. She smiles. # Funnel stage Consideration # Pain points The struggle of clothes not fitting properly due to having a belly or underbelly is the main pain point. # Value propositions - The product will hide your underbelly. - Lift and tuck in experience. - Makes your jeans fit easier. # Benefits - The cami is designed to hide the underbelly. - Allows clothes to zip easily. - Lift, tuck in experience # Features - Shapermint Shaper Cami # Call to action You can check out the link below. # Social proof - "But I saw another creator try this Shapermint Shaper Cami and her jeans went on like a breeze." – Female 1 (Customer) - "The reviews say to size down for that extra effect." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:07 The creator stands in her bedroom wearing a bra and pants, showing her belly. - 00:03–00:07 The creator states that her jeans don't normally cooperate with her belly, setting up the problem. - 00:07–00:16 She explains she saw another creator try the Shapermint Shaper Cami with great results, and decided to try it herself, framing the product as a solution from a relatable source. - 00:17–00:27 She demonstrates pulling up the Shapermint Shaper Cami and points out how it hides her underbelly, providing a real-time demonstration of the product's effectiveness. - 00:27–00:37 The creator sizes the product and notes that the reviews say to size down for the extra effect. - 00:37–00:45 The creator zips up her pants easily, showcasing the benefit of the product. - 00:45–00:53 She gives the product a 10/10 rating and recommends it. - 00:53–00:57 A product image of the Shapermint Shaper Cami and a 40% off offer appears.

# Ad summary This ad by Shapermint showcases a selection of essential undergarments, including a bra, tank top, and bandeau, presented in an open box. The ad highlights a limited-time offer of up to 50% off on these essentials, creating a sense of urgency to encourage viewers to make a purchase. # Brand positioning Shapermint positions itself as a brand focused on providing essential shapewear and undergarments that emphasize comfort and confidence. The brand aims to occupy a space in the consumer's mind as a go-to for everyday foundational pieces that enhance natural curves and provide support. With the tagline "Hello Gorgeous!" and the presentation of essential items, Shapermint aligns with values of self-love and body positivity. The brand likely pushes against the notion that shapewear is restrictive or uncomfortable, instead offering solutions that are both functional and empowering. # Product The ad features a selection of Shapermint's essential undergarments, including a white bra, a black tank top, and a nude bandeau. The white bra is a full-coverage underwire bra with wide straps. The black tank top is a slim-fitting basic with thin straps and a shaping panel at the midsection. The nude bandeau is a strapless, seamless bra. All three items are presented as essential wardrobe staples for women. The ad addresses purchase barriers by highlighting a limited-time offer of "UP TO 50% OFF ON ESSENTIALS", suggesting that these foundational pieces are both accessible and worth investing in. # Visual style The ad has a clean, minimalist aesthetic with a soft color palette, likely intended to be shot in studio. The product presentation is straightforward, emphasizing the essential nature of the items. The lighting is soft and even, creating a smooth, polished look. The typography is bold and easy to read, designed for scannability in a social media feed. The overall style feels contemporary and approachable. # Hooks Headline: WE WON'T DO THIS AGAIN # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a reluctance or hesitation to offer such a significant discount, suggesting that the viewer should act quickly to take advantage of it. # Value propositions - Essentials at a discount of up to 50% # Benefits - UP TO 50% OFF ON ESSENTIALS # Features - Underwire bra - Seamless bandeau - Fitted tank top # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is clearly conveying an offer. # Storyline - The ad opens with the text "WE WON'T DO THIS AGAIN," creating a sense of urgency and scarcity, told from the brand's perspective to grab the viewer's attention with an implied limited-time offer. - The image then focuses on a selection of Shapermint's essential undergarments – a bra, tank top, and bandeau – presented in an open box, which is meant to highlight the brand's product range and core offerings from the brand's perspective. - A round badge with a clock icon and the words "OFFER ENDS SOON" is shown in the top right, increasing the sense of urgency to convert viewers, also from the brand's perspective. - The ad concludes with the text "UP TO 50% OFF ON ESSENTIALS" in a pink badge along the bottom, which clearly states the offer and encourages immediate action from the brand's perspective.