What is the Reaction Video ad format?

# Ad summary This ad features a man preparing and drinking a beverage made with Spacegoods mushroom and coffee powder. He starts with a cup of milk, then adds the powder, tops it with hot water, and mixes it with a frother. After tasting the drink, he expresses how much he loves it. # Brand positioning Spacegoods positions itself as a brand providing mushroom and coffee blends to enhance focus, productivity, and energy. The brand seems to target consumers looking for functional health drinks with natural ingredients. It promotes a modern, active, and health-conscious lifestyle. With a distinct packaging design and product names, Spacegoods pushes against the norms of traditional health supplement brands, opting for a vibrant and playful aesthetic that emphasizes ease of use and seamless integration into daily routines. # Product Spacegoods Mushrooms & Coffee is a powdered blend designed to enhance focus, productivity, and energy. As demonstrated in the ad, the product is prepared by adding the powder to a beverage of the user's choice (milk shown). The product is then combined with hot water and mixed with a frother to create a smooth consistency. The packaging highlights key benefits, including increased focus, enhanced productivity, and sustained energy. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility and user experience. Editing is straightforward with smooth transitions, emphasizing the simplicity of preparation. The production quality appears to be a blend of UGC and polished commercial elements, supporting a relatable yet aspirational tone. The pacing is consistent, and product actions are timed to align with the voiceover. # Hooks Spoken: 00:16–00:18 Male 1: Lovely! Visual: 00:16–00:18 A bald man with a salt and pepper beard is in focus. He wears a black hoodie. He reacts positively and smiles, exclaiming "Lovely!" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Combining mushrooms and coffee means more focus and productivity - Having a Spacegoods beverage is an easy and tasty way to increase focus, productivity, and energy # Benefits - Focus - Productivity - Energy - Super blend # Features - Mushroom & coffee flavour - Includes mushrooms & coffee # Call to action None used. # Social proof - "Lovely!" – Male 1 (Customer) # Point of view - Customer 100% – The ad showcases the product preparation and consumption through the eyes of a satisfied customer. # Storyline - 00:00–00:02 A hand places a Spacegoods package on a marble countertop near white subway tiles. The package is pink and purple. The hand sets down a silver cup with a black coating. The hand removes the top of the cup. - 00:02–00:03 00:02–00:03 The hand pours a liquid from a white bottle into the cup. This step builds on the initial setup, showing one of the drink's base ingredients. - 00:03–00:05 The hand opens the Spacegoods package and uses a purple spoon to scoop the powder. This adds to the narrative by showing the core ingredient. - 00:05–00:06 The spoon pours the Spacegoods powder into the cup. This shows the combination of ingredients. - 00:06–00:08 The hand pours hot water into the cup. This introduces heat, a key element in dissolving the powder and completing the beverage. - 00:08–00:13 The hand uses a pink frother to mix the drink. This step is about creating a smooth and appealing consistency. - 00:13–00:16 A bald man with a beard takes a sip of the drink. This shows the end result and implied enjoyment of the product. - 00:16–00:18 The man smiles and exclaims, "Lovely!" This delivers the final verdict, emphasizing satisfaction and positivity.

# Ad summary This ad demonstrates the HiSmile ID Stain Whitening Mouthwash, a product designed to remove oral proteins and maintain white teeth. The ad features a woman in a dental setting, emphasizing her expertise and promoting the product's benefits. It showcases the process of using the mouthwash and highlights user reactions to the visible results, emphasizing its effectiveness. # Brand positioning HiSmile is presented as a dental brand focused on delivering effective oral hygiene solutions. It aims to occupy the consumer's mind as a brand that tackles often unspoken oral health issues with visible, tangible results. The brand aligns with a tone of transparent expertise and education, emphasizing functional benefits and scientific backing. The brand challenges category norms by revealing the presence of oral proteins in the mouth and offering a product designed to remove them effectively, distinguishing itself from traditional mouthwashes that primarily focus on breath freshening or antiseptic qualities. The brand positioning is functional, emphasizing the performance and tangible results of protein removal and teeth whitening. # Product HiSmile ID Stain Whitening Mouthwash is a mouthwash designed to reveal and remove oral proteins from the mouth, leading to cleaner teeth and fresher breath. It is formulated for anyone concerned about bad breath and maintaining white teeth. The mouthwash works by clumping oral proteins together, allowing them to be spat out. Key features include its ability to reveal oral proteins and the inclusion of hydrogen peroxide to help maintain white teeth over time. The product is highlighted for addressing the issue of odor-causing bacteria feeding on oral proteins, which brushing and tongue scraping may not fully resolve. The ad shows that the product delivers visible results, emphasizing the immediate tangible benefit of removing oral proteins. A potential purchase barrier addressed is skepticism about unseen oral proteins, which the ad visually demonstrates. The ad implies the product is worth trying because it provides a unique, effective way to improve oral hygiene and maintain white teeth. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with UGC-style reactions. The editing style includes quick cuts and smooth transitions, creating a pace of approximately 20 cuts per minute. The production quality feels like a mix of professional studio shots and authentic user-generated content, lending credibility and a sense of relatability. # Hooks Spoken: 00:00–00:02 If you wake up with feral breath, watch this. Text overlay: 00:00–00:02 Easy but dramatic 30-second hack for bad breath💩 Visual: 00:00–00:02 The shot shows a woman with fair skin, light brown hair in a ponytail, wearing blue medical scrubs and lavender gloves. She is centered in the frame, speaking directly to the camera in a bright setting with dental equipment in the background. The foreground features a large image of a tongue with what looks like feces and garlic on it. Text overlay says, “Easy but dramatic 30-second hack for bad breath💩” # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem the product is solving is persistent bad breath, even after thorough teeth brushing. The woman says, "That's why you can brush perfectly and still wake up with bad breath." # Value propositions - Easy to use for fresher breath - Clean mouth for white teeth # Benefits - Letting you spit them out - Maintain white teeth over time - Feel the difference - Fresher breath # Features - ID stain whitening mouthwash - Designed to reveal oral proteins - Clumping them together - Hydrogen peroxide # Call to action I will attach a link below. # Social proof - Most people start using it for a fresher breath – Female 1 (Creator) - They keep using it because they can actually feel the difference – Female 1 (Creator) # Point of view - Customer 20% – The ad shows visuals of customers using the product and reacting to the results. - Brand 80% – The ad is presented from the official brand voice of HiSmile through a presenter detailing the product’s benefits. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces the topic of bad breath, specifically 'feral breath,' and encourages viewers to watch for a solution. - 00:02–00:07 00:02–00:07 She explains that regardless of tongue appearance (clean, white, or green), something might be missing in oral hygiene. - 00:07–00:12 00:07–00:12 Establishing her credibility, she mentions working in dental and observing an issue that is often unaddressed. - 00:12–00:17 00:12–00:17 She describes how protein collects in the mouth and presents this as an issue that most people are unaware of. - 00:17–00:26 00:17–00:26 She explains that odor-causing bacteria feed on these proteins, releasing sulfur waste that causes bad breath, likening the smell to rotten eggs or garlic. - 00:26–00:35 00:26–00:35 She explains that bad breath can persist even with perfect brushing habits. - 00:35–00:39 00:35–00:39 She states that while brushing and tongue scraping help, they are not enough. - 00:39–00:42 00:39–00:42 She introduces HiSmile ID Stain Whitening Mouthwash as a different solution. - 00:42–00:51 00:42–00:51 She details the mouthwash's function to reveal oral proteins, clump them together, and allow users to spit them out. - 00:51–00:56 00:51–00:56 She warns that the first use might be shocking due to the amount of protein revealed, clarifying that this is not the mouthwash itself, but what's already in the mouth. - 00:56–01:06 00:56–01:06 She highlights the added bonus: the cleaner the mouth, the better the whitening ingredients work. - 01:06–01:11 01:06–01:11 She explains the inclusion of hydrogen peroxide for maintaining white teeth over time, showing examples of people with bright white smiles. - 01:11–01:20 01:11–01:20 The benefits of using the product are explained and the fact that many people start using for fresher breath, they keep using for a more effective clean. - 01:20–01:25 01:20–01:25 She provides a call to action to check the product below and a prompt to be quick because they sell out fast.

# Ad summary The ad showcases a ladybug toy rolling down a wooden track, humorously suggesting it's suitable for ages 0-38. It targets parents looking for fun, engaging toys and emphasizes the toy's age-appropriateness for a wide range. # Brand positioning The brand presents itself as playful and family-oriented, focusing on toys that appeal to a broad age range, as implied by the tagline 'suitable for ages 0-38'. It positions itself outside of traditional toy categories, emphasizing fun and engagement for all ages. The brand aligns with a lighthearted and inclusive lifestyle, pushing against the norm of age-specific toys. This positioning is more emotional, prioritizing fun and family connection. # Product The featured product is a wooden ladybug toy that rolls down a wooden track. It is shown being enjoyed by adults, which suggests it's not just for children, and is described as 'suitable for ages 0-38'. The toy is designed with a simple, classic aesthetic, highlighting its appeal to various ages. The USP is its broad age suitability, addressing the purchase barrier of toys being limited to specific age groups. The ad emphasizes its fun and engaging nature for a wide range of users. # Visual style The ad has a casual, UGC-style aesthetic, likely shot with a smartphone. The editing is simple with static shots. The production quality feels homespun, enhancing the relatable and authentic tone. There are no strong visual motifs other than the focus on the toy and people. The pacing is relaxed, fitting the easygoing feel. The audio aligns with the visuals, focusing on the sound of the toy. # Hooks Spoken: 00:00-00:07 suitable for ages 0-38 Text overlay: 00:00–00:07 suitable for ages 0-38 Visual: 00:00–00:07: Two adults, a woman and a man, are lying on their stomachs on a wooden floor, their faces close to a wooden track. A wooden ladybug toy with red wings and black spots is rolling down the track. The background includes a partially visible blue door. The camera is stationary and focused at eye level, capturing the adults' expressions of focused amusement. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of toys being too age-specific, limiting their usability and enjoyment for a wide range of family members. "Suitable for ages 0-38" addresses the concern that the toy can be enjoyed by all family members. # Value propositions - Age range appeal # Benefits - Fun for all ages # Features - Suitable for ages 0-38 # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of potential customers, showing them enjoying the product in a relatable home setting. # Storyline - 00:00–00:07 Two adults are lying on the floor, closely watching a wooden ladybug toy rolling down a wooden track. This sets a playful and engaging tone, immediately capturing the viewer's attention with an unexpected scene of adults interacting with a child's toy.

# Ad summary A woman exits her car and walks to a 7-Eleven. After exiting 7-Eleven she holds up a can of Liquid Death energy drink. She opens the can and takes a sip and rates the drink a 10/10. # Brand positioning Liquid Death is presented as an edgy energy drink that defies traditional norms. With the tagline "Murder Your Thirst," the brand embraces an irreverent, humorous tone, contrasting sharply with typical energy drink marketing focused on extreme sports or high performance. The brand aims to appeal to consumers who appreciate dark humor, bold flavors, and a rebellious spirit. Liquid Death positions itself as a healthier alternative without sacrificing taste. The brand aims to occupy a space in the consumer's mind as the go-to choice for those who want to quench their thirst with a touch of humor and unconventional style. # Product Liquid Death Sparkling Energy is a beverage presented in a tall, slender can featuring bold, gothic-inspired branding with the tagline "Murder Your Thirst". This particular flavor, Scary Strawberry, is described as tasting good. The beverage is marketed as an energy drink and the can features a pink colorway with gold and black accents. # Visual style The ad has a natural, unfiltered aesthetic, resembling casual content found on social media platforms. The video is shot in natural light with minimal editing, conveying authenticity. The pace is moderate, following a logical sequence of events. The editing style consists of simple cuts between shots, and the cuts are not synced to the audio. # Hooks Spoken: Female 1: Before we go anywhere, let's get some Liquid Death sparkling energy drinks. Visual: 00:02–00:04: The camera is positioned outside of a black car with the window rolled down. The background shows a 7-Eleven convenience store on a sunny day. A blonde woman wearing sunglasses, a black jacket, and a red top is in the driver's seat. She smiles and speaks to the camera, then claps her hands together. # Funnel stage Consideration # Pain points None used. # Value propositions - The Liquid Death sparkling energy drink tastes so good that the woman rates it a 10/10 # Benefits - Tastes so good # Features - Sparkling energy drink # Call to action None used. # Social proof - Tastes so good. I give it a 10 out of 10. – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 The ad begins with a woman in her car outside of a 7-Eleven. - 00:00–00:04 The woman says she is going to get some Liquid Death Sparkling Energy Drinks. - 00:05–00:08 The woman exits the 7-Eleven and holds up a can of Liquid Death Scary Strawberry Sparkling Energy Drink. - 00:08–00:12 The woman opens the can and takes a drink. - 00:13–00:17 The woman says that the drink tastes good and gives it a 10/10.

# Ad summary A woman tests out Kosas' new bright pink setting powder for the first time and shares her reaction. She applies it with a puff and a brush and shows off the final look. # Brand positioning Kosas is presented as a modern beauty brand offering innovative and playful products. The brand does not take itself too seriously, as demonstrated by the novelty bright pink shade of setting powder. The brand clearly positions itself as in tune with current beauty trends and social media aesthetics, as well as creating products that are easy to use, perfect for the everyday makeup user. Kosas is aiming to occupy the space of beauty that is trendy, fun, and easy-to-use. # Product Kosas' new bright pink setting powder is a loose powder used to set makeup for a finished look. The powder is bright pink in color, which is a unique spin on traditional translucent setting powders. It is advertised for easy application on the face. The product comes in a clear jar with a white lid and is for makeup users looking to try fun and innovative makeup products. # Visual style The ad has a polished UGC feel. The lighting is natural and bright. The editing style includes quick cuts and the pacing is upbeat with the background music. The visuals are timed to the music track. # Hooks Text overlay: 00:00–00:23 Honest reaction to trying out Kosas new bright pink setting powder for the first time Visual: 00:00–00:02 The shot shows a woman with long brown hair in a ponytail, wearing a gray long sleeve shirt, sitting in front of a white desk in what looks to be an apartment. She is opening Kosas' bright pink setting powder and looking at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Bright pink setting powder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the POV of a customer trying the product. # Storyline - 00:00–00:02 The video begins with the creator about to try the Kosas setting powder. - 00:02–00:11 The creator then applies the pink powder under her eyes, and on her forehead and cheeks. - 00:11–00:19 Next, she uses a brush to blend the setting powder all over her face. - 00:20–00:23 Finally, the creator gives her approval of the product by smiling at the camera and showing off her finished makeup.

# Ad summary This ad features Huda Beauty Easy Bake powder, set next to an elaborately decorated dessert. The visual connects baking powder to actual baking, and is intended to be visually striking and humorous. # Brand positioning Huda Beauty positions itself as a luxury makeup brand, offering high-quality, innovative products that cater to makeup enthusiasts and professionals. The brand emphasizes self-expression, creativity, and confidence through makeup. Huda Beauty breaks category norms by incorporating playful elements and a strong online presence. They focus on providing a wide range of products suitable for diverse skin tones and preferences, aiming to be inclusive and relatable. The brand embraces both functional and emotional benefits, promising effective results while promoting a sense of empowerment and fun in the beauty routine. # Product Huda Beauty's Easy Bake powder is a setting powder designed to set makeup for a flawless, long-lasting finish. The product is for anyone looking to perfect their makeup look by preventing creasing and blurring imperfections. It features a finely milled formula that blends seamlessly into the skin, providing a soft-focus effect. The powder is presented in a clear, cube-shaped jar with the words "EASY BAKE" embossed on the front. The USPs include its ability to bake makeup, control shine, and create a smooth complexion. This ad highlights its association with baking, implying a simple, effective process for achieving a perfect finish. The ad addresses the common purchase barrier of complicated makeup routines by suggesting an easy-to-use solution that delivers professional results. # Visual style The visual style is highly stylized and polished, resembling a studio shot. The lighting is bright and even, emphasizing the textures and colors of the product and dessert. The image uses a creative motif, blending beauty with baking, to create a visually striking and memorable ad. The typography is clean and modern, complementing the overall aesthetic. The image is designed to be eye-catching and scannable in a social media feed, using humor and visual contrast to grab attention. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The central pain point addressed is the complexity and time commitment often associated with makeup routines, with the ad presenting the product as an easy solution. # Value propositions - Easy Bake powder implies simple, effective process - Cube-shaped jar with "EASY BAKE" embossed on the front suggests an easy-to-use solution # Benefits - Blends seamlessly - Soft-focus effect # Features - Finely milled formula # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective by showcasing its product in a creative and playful way, aligning it with the enjoyable process of baking, and highlighting its easy application and smooth finish. # Storyline - The ad features a visually striking setup with the Easy Bake powder jar positioned near a layered cake-like structure that is drizzled with green frosting. This juxtaposition immediately captures attention by associating the makeup product with baking, creating a memorable and humorous image. This is told from the brand's perspective. - The Huda Beauty applicator is placed on top of the cake, further emphasizing the baking theme and subtly demonstrating how the product can be "applied" to achieve the desired result. This is portrayed from the brand's perspective. - The color of the powder and frosting are coordinated, reinforcing the theme and suggesting the product's ability to blend seamlessly into the skin for a flawless finish. This is presented from the brand's perspective.

# Ad summary A woman tries on a body balm on her arm and marvels at the instant results. She says it is just 'wow'. # Brand positioning This ad positions Phlur as a brand offering fragrance and body care products that deliver noticeable results. The tone of surprise and delight when using the product suggests that Phlur products exceed expectations and provide an experience that customers will find enjoyable and effective. The brand appears to push against norms by delivering instant, visible changes that customers find appealing. # Product This ad features a body balm by Phlur. The balm is shown being applied to the arm, with the user expressing surprise and delight at the immediate results. The product appears to be fast-acting, leaving the skin visibly moisturized and glowing upon application. The ad focuses on showcasing the immediate impact of the product, emphasizing its ability to transform the skin with minimal effort. # Visual style The ad has a natural and unfiltered aesthetic, resembling user-generated content. The lighting is bright, creating a clean and inviting atmosphere. The editing style is simple, with static shots and smooth transitions that keep the focus on the presenter and the product. The production quality feels casual, which supports the tone of an everyday user sharing her genuine experience. The pacing is relaxed, allowing viewers to follow the demonstration and the presenter’s reactions closely. # Hooks Spoken: Female 1: what is that Text overlay: 00:01–00:03 what is that Visual: 00:01–00:03 The woman, now looking at her hands, brings them up to her face. She then looks directly at the camera, mouth open in surprise. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The body balm quickly makes the skin look moisturized and glowing. # Benefits - Fast-acting - Visibly moisturized skin - Glowing skin # Features - Body balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a woman trying and being impressed by the product. # Storyline - 00:00–00:01 A woman applies a body balm to her arm and rubs it in. - 00:01–00:03 00:01–00:03 She is surprised by how great it makes her skin look. - 00:03–00:07 00:03–00:07 She marvels at how great the body balm makes her skin look.

# Ad summary This ad features two women creating a photo book with Shutterfly and highlights how creating one with Shutterfly is fun and easy. # Brand positioning Shutterfly is presented as an accessible platform that allows users to create personalized photo books filled with memories. It aims to occupy the space in the consumer's mind as a user-friendly option to gather all of your memories and put them in one place. The brand seems to be following the norms of digital photo organization, by highlighting its ease of use and fun factor. The brand positioning is both functional through its simplicity and emotional as it is designed to capture best memories with friends. # Product Shutterfly is an online platform used to create personalized photo books of different sizes. The ad mentions you can add memes, inside jokes, and cute memories to your photo book. Shutterfly allows users to keep all of their best memories in one place. It is promoted to be fun and easy to use. # Visual style The ad has a UGC feel. It appears to be shot using a smartphone camera. The lighting is natural. # Hooks Spoken: Female 1: Okay cover your eyes. Text overlay: 00:00–00:01 / okay cover your eyes Visual: 00:00–00:04 Two women are sitting on a gray couch in a well-lit living room with neutral-colored walls. The woman on the left is wearing a red sweatshirt and pants set and the woman on the right is wearing a beige tank top and striped pants. The woman on the left has her hands over her eyes. The woman on the right is holding a white photo album that says, "RENELLA 2025." The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point of the ad is forgetting memories because there is not an easy way to store and remember them. # Value propositions - Shutterfly makes it cool and easy to make a photo book. # Benefits - Keep all of your best memories in one place. - Fun and easy to use. # Features - Create personalized photo books of different sizes. - Add memes, inside jokes, and cute memories to your photo book. # Call to action None used. # Social proof - "This is so cute this is one of the best days of my life" – Female 2 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of two women reacting to the photo book. # Storyline - 00:00–00:01 A woman tells her friend to cover her eyes. - 00:01–00:04 00:01–00:04 The woman opens a photo album to reveal that it is a Shutterfly photo book. The perspective is from the woman who made the book. - 00:04–00:11 00:04–00:11 The women look through the photo book and react with smiles and laughter. They highlight that the photo book includes "our best memories of 2025." The perspective is from the women as they react to the memories inside. - 00:11–00:14 00:11–00:14 The women continue to look through the book and the first woman reveals that she made the book on Shutterfly. The perspective is from the women as they discuss making the book. - 00:14–00:22 00:14–00:22 They flip through the book to reveal memes and inside jokes and react with laughter. The perspective is from the women and emphasizes the inside jokes that they share. - 00:22–00:27 00:22–00:27 The second woman states she is putting the book on her coffee table for everyone who comes to the house to see. She states that she is going to make one every year. The first woman then states that the second woman can make the next book next year. The perspective is from the women as they discuss the future. - 00:28–00:31 00:28–00:31 The second woman says that making the book is one of the best days of her life and the first woman says that she would forget about all of these memories if they weren't in the book. The perspective is from the women as they discuss the memories they included in the book. - 00:31–00:37 00:31–00:37 The first woman states that Shutterfly makes it cool and easy to make a photo book. The perspective is from the women as they talk about the photo book. - 00:38–00:40 00:38–00:40 The second woman says that she wants to make one too. The perspective is from the women as they talk about the photo book.