How Pela Case Advertises on Meta

# Ad summary This ad promotes Pela iPhone clear cases via a 'day in the life' format, set against the backdrop of the Arctic Circle in Norway. The video follows a young woman as she enjoys local experiences, from watching the sunrise and visiting a cafe to taking a dip in the Arctic Ocean. Throughout, she highlights the benefits of her Pela iPhone clear case, including MagSafe compatibility and showcasing the clear case's design. The ad concludes with the woman capturing the Northern Lights, reinforcing the case's value in visually stunning, everyday scenarios. # Brand positioning Pela positions itself as a modern and functional brand. Pela phone cases emphasize the sleek design of modern iPhones. The brand aligns with a lifestyle that embraces technology as part of a travel and photography focused lifestyle. The brand differentiates itself in the phone case market by focusing on clear cases that maintain the iPhone's aesthetic while offering MagSafe compatibility. Pela is a functional brand that emphasizes form and function. # Product The Pela iPhone clear case is a MagSafe compatible phone case. The clear case is designed to allow users to see the actual iPhone while protecting it. The case is designed for iPhone users looking to protect their phones without compromising their devices' aesthetics. The case allows for compatibility with MagSafe chargers and other accessories. The clear case is ideal for visually capturing the beauty of everyday life. # Visual style The ad has a polished, commercial feel. It features smooth transitions and quick cuts. The production quality gives a high-end commercial feel. The cuts align with music beats and voiceover lines. The ad has an average of 80 BPM. # Hooks Spoken: 00:00–00:01 Here's a day in my life in the Arctic. Text overlay: day in the life: arctic circle edition ❄️ Visual: 00:00–00:01 A woman stands on a snowy bank in front of a body of water and snow-capped mountains at sunset. She is smiling with her hands to her ears. She is wearing a maroon jacket, white pants, tan snow boots and a white scarf. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the potential for iPhone users to desire accessories for their devices while wanting to showcase the design of their phone. # Value propositions - The Pella iPhone Clear Case is MagSafe compatible, so you can easily use MagSafe accessories. # Benefits - I can easily use MagSafe accessories like this charger. # Features - Pella iPhone Clear Case - MagSafe compatible # Call to action None used. # Social proof - “I love that my Pella iPhone clear case is MagSafe compatible, so I can easily use MagSafe accessories like this charger.” – Woman 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a real user showing her day. # Storyline - 00:00–00:02 The ad opens with "day in the life" and the setting, “Arctic Circle edition” over scenic views. - 00:02–00:06 00:02–00:06 The woman wakes up, makes coffee, does some work on her phone with the new Pela iPhone clear case, and takes videos of the sunrise, which she describes as 'so pink.' The sunrise and phone case are showcased. - 00:09–00:15 00:09–00:15 The woman dresses for the day in thermals and winter boots and walks to her favorite cafe in Reina, which she says has the best cinnamon bun and coffee. The visuals showcase the snowy climate. - 00:15–00:19 00:15–00:19 The woman sits in the cafe and zooms in on the phone on the table next to the coffee and cinnamon bun. This highlights her enjoyment of the local treat and showcases the phone case. - 00:19–00:27 00:19–00:27 The woman catches the sunrise, which rises really late in Norway during the winter. The ad shows the woman in a sauna and taking a dip in the Arctic Ocean with a friend. The phone case, local cuisine, and scenery are highlighted. - 00:28–00:34 00:28–00:34 The woman drives at sunset. She states that she loves that her Pella iPhone clear case is MagSafe compatible. She shows how she can easily use MagSafe accessories like her charger. This highlights the product's benefit in daily activities. - 00:35–00:40 00:35–00:40 The woman has local fish for dinner and then goes out to capture the Northern Lights, ending the amazing day. The beautiful scenery reinforces the desirability of the experience.

# Ad summary This ad showcases Pela phone cases, emphasizing their plant-based composition, variety of designs, and MagSafe compatibility. The ad features close-up shots of different case designs and a person showing the cases on their phone, promoting them as eco-friendly and stylish accessories. # Brand positioning Pela is presented as an eco-conscious brand creating phone cases with a focus on sustainability. The brand is positioned to appeal to consumers who are environmentally aware and seeking alternatives to traditional plastic phone cases. The visual emphasis on natural elements and the explicit mention of being "made with plants" aims to establish Pela as a leader in the eco-friendly tech accessories market. The brand promotes values of environmental responsibility and conscious consumerism, appealing to individuals who want to reduce their carbon footprint without sacrificing style or functionality. The brand's designs and color palettes further convey a sense of natural beauty and simplicity. # Product The product is a plant-based phone case designed to be eco-friendly and sustainable. The cases are presented in a variety of colors and designs, including pastel shades and patterns such as strawberries, birds, and botanical illustrations. The cases are MagSafe compatible, as evidenced by the visible MagSafe ring on the inside. The product is clearly designed for iPhones, with a specific mention of "iPhone 15 Pro" embossed on the interior of one case. The cases are made in Canada and constructed from plant-based materials, addressing concerns about environmental impact and waste associated with traditional phone cases. The visual presentation emphasizes the aesthetic appeal of the cases, highlighting their ability to personalize and protect the user's phone. # Visual style The ad has a bright, clean, and polished aesthetic, likely intended for social media. The close-up shots and steady camera work highlight the details and textures of the phone cases. The editing style employs smooth transitions and static shots, maintaining a consistent focus on the product. The production quality is high, reflecting a commercial feel. The visual motifs include showcasing the variety of designs and emphasizing the plant-based materials used in the cases. The pacing is moderate, with cuts timed to keep the viewer engaged without feeling rushed. # Hooks Visual: 00:00–00:01: A close-up shot shows three Pela phone cases: a light green case with embossed potted plant designs, a beige case with various bird illustrations, and a pink case with small strawberry patterns. The cases are arranged horizontally on a white surface, with a shallow depth of field that highlights the textured surface and subtle details of each design. The camera is positioned directly above, offering a top-down view. / 00:01–00:02: The camera zooms in slightly on the beige phone case, revealing different species of illustrated birds like robins, blue jays, and finches. The surface is well-lit, with soft shadows emphasizing the case's texture. The camera maintains a static, top-down framing. / 00:02–00:03: The camera focuses on the light green case, revealing a series of etched potted plant designs. The light is soft and even, accentuating the case's texture. The camera is static, offering a close-up, top-down view. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies concerns about the environmental impact of traditional plastic phone cases, which contribute to pollution and waste. # Value propositions - Environmentally friendly and fashionable # Benefits - Eco-friendly alternative to plastic cases - Sustainable and compostable - Protects your phone # Features - Plant-based materials - MagSafe compatible - Variety of colors and designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video features product-focused visuals showcasing Pela phone cases, with no testimonial or user-generated content present. # Storyline - 00:00–00:04 The ad starts with a close-up view of three different Pela phone cases lying on a white surface. The focus is on showcasing the different colors and designs available, emphasizing the aesthetic variety of the product line. - 00:04–00:07 The camera zooms in on the interior of a pink case, highlighting the MagSafe compatibility and the plant-based composition of the material. The ad aims to address product features and manufacturing origin. - 00:07–00:13 The ad shows a person displaying each Pela phone case while in front of a mirror. The ad highlights the product in use, and focuses on various colors and designs.

# Ad summary This ad promotes personalized phone cases from Pela as a Mother's Day gift idea, focusing on customizing a case with a child's drawing for Grandma. # Brand positioning Pela is presented as a company that encourages its customers to customize gifts with personalized images to create a sentimental gift. The brand emphasizes the value of customization and thoughtfulness in gift-giving, specifically for Mother's Day. The ad positions Pela as a great gift option, contrasting the brand with typical, impersonal gifts like flowers. The brand promotes an emotional connection through personalization, moving away from generic or functional gift norms. # Product The featured product is a customizable Pela phone case, which can be personalized with uploaded images. The ad shows the option to upload a child's drawing to be printed on the case. The ad specifies that the product is suitable for Mother's Day. The customization process involves uploading an image, positioning and resizing it within an online interface, and selecting the 'Upload Your Own Image' decoration type for an additional $12. The product is also available for text customization. The ad states that orders ship within 2-7 business days and accepts PNG, HEIF, JPG, or SVG image formats with a recommended resolution of 300 DPI or higher. A key feature highlighted is the ability to turn personal artwork into a phone case, creating a unique and heartfelt gift. # Visual style The ad has a bright, clean aesthetic with a mix of static shots and screen recordings. Editing includes quick cuts, particularly when showing the product and website interface. The blend of UGC-style footage (child drawing, holding up the phone case) with polished graphics and text overlays creates a hybrid feel, aiming for an approachable yet professional tone. The pacing is moderately quick, with a new visual every few seconds, timed to sync with the background music. The use of animated elements, such as the satisfaction bar graphs and superimposed drawings, adds a playful touch. # Hooks Spoken: 00:00-00:02: [Upbeat] A mother's day present Text overlay: 00:01-00:02: A mother's day present Visual: 00:00–00:02: A close-up, centered shot of a bouquet of pink and red flowers against a white background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that generic gifts like flowers are impersonal and lack the emotional connection desired for Mother's Day. "A mother's day present" # Value propositions - Create a personalized gift that stands out. - Turn a child’s drawing into a cherished keepsake. - Express love and appreciation through a custom phone case. # Benefits - Thoughtful gift that is a sentimental keepsake - Ability to turn personal artwork into a phone case - Unique and heartfelt gift for Mother's Day # Features - Customizable with uploaded images - Option to upload a child's drawing - Orders ship within 2-7 business days - Accepts PNG, HEIF, JPG, or SVG image formats - Recommended resolution of 300 DPI or higher - Decoration type: Upload Your Own Image # Call to action None used. # Point of view - Customer 80% – The ad is mainly shown through the eyes of a user, using screen recordings and shots of children to showcase the product. - Brand 20% – The brand's perspective appears through text overlays and product presentation, particularly in the final call to action. # Storyline - 00:00–00:02 The ad begins by presenting flowers as a generic, expected Mother's Day gift. - 00:02–00:03 This is contrasted with a personalized phone case, implying it's a more thoughtful gift. - 00:03–00:05 The ad then visualizes the perceived satisfaction level of receiving flowers versus a personalized phone case through animated green bar graphs, suggesting the phone case yields greater satisfaction. - 00:05–00:09 The ad shows a child drawing on a piece of paper, indicating the creation of the artwork that will be used for the personalized case. - 00:09–00:11 Next, the ad transitions to a screen recording of the Pela website's interface for customizing a phone case, showing the process of uploading and positioning the artwork. - 00:11–00:13 The ad then shows the finished product: a phone case with the child's drawing, presented by the child, emphasizing the personal touch. - 00:13–00:16 The ad concludes by directly appealing to the viewer to consider grandmothers, reinforcing the idea of creating a personalized case as a Mother's Day gift.

# Ad summary This ad uses a side-by-side format to highlight the superiority of Pela phone cases over competing products. The ad draws attention to the brand's use of flax-based, plant-based, compostable materials, and emphasizes the absence of harmful chemicals and microplastics, setting them apart from the competition. # Brand positioning Pela positions itself as an environmentally conscious brand that offers a sustainable alternative to traditional phone cases. The brand aligns with values of eco-friendliness and social responsibility, appealing to consumers who prioritize the planet. Pela is directly pushing against the environmental impact of the traditional phone case industry by offering compostable, flax-based cases that avoid harmful chemicals. # Product Pela offers phone cases made from flax-based, plant-based, compostable materials. These cases are designed for environmentally-conscious consumers who want to reduce their ecological footprint. The cases do not contain BPA or phthalates. The ad promotes the product as a sustainable alternative to conventional phone cases. # Visual style The ad employs a clean, minimalist design with a clear visual contrast between the two products. The use of solid colors and straightforward text enhances scannability. The high-quality image of the Pela case contrasts with the pixelated image of the competitor, visually reinforcing the brand's superiority. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the environmental and health concerns associated with conventional phone cases. It emphasizes the presence of harmful chemicals and microplastics in competing products, which contributes to environmental pollution and potential health risks. # Value propositions - Sustainable materials: Made from flax, plant-based materials, and compostable elements, which reduces environmental impact. - Health and safety: Free from BPA and phthalates, ensuring safer use compared to alternatives containing these toxins. # Benefits - Environmentally friendly materials - Reduces waste - Avoids harmful chemicals # Features - Flax - Plant-Based - Materials - Compostable Elements - 0% BPA - 0% Phthalates # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand presents a comparison between its eco-friendly phone case and competitors' products, highlighting the environmental benefits of choosing their product. # Storyline - The left side of the image displays a Pela phone case, accompanied by the label "Us." This introduces Pela as a favorable option and invites the viewer to learn about its qualities. - The right side features a blurry, pixelated image of a competing phone case, labeled "Them." This immediately positions the competition as inferior and undesirable. - Beneath the Pela case, a list of positive attributes is presented: "Flax ✓", "Plant-Based ✓", "Materials ✓", "Compostable Elements ✓", "0% BPA ✓", and "0% Phthalates ✓." These features highlight the environmental benefits of Pela products. - Below the competing case, a list of negative attributes is shown: "BPA ⚠", "Phthalates ⚠", "PVC, Lead ⚠", "Microplastics ⚠", and "Toxins ⚠." This list emphasizes the harmful components found in competing products. - The Pela logo is displayed at the bottom left, reinforcing brand recognition and associating it with the positive attributes listed.

# Ad summary A young girl demonstrates how to create a custom phone case for her grandma using her own drawings and Pela Case's customization process. # Brand positioning Pela Case positions itself as a brand that allows customers to create unique and personalized phone cases using their own designs or images. The brand aligns with values of creativity, sentimentality, and customization, particularly for gifting. The brand ignores category norms of mass-produced or generic designs, instead focusing on enabling individual expression and emotional connection through its products. The brand's positioning is primarily emotional, emphasizing the joy and love associated with creating and giving a personalized gift. # Product The featured product is Pela Case's custom phone case service, which allows customers to upload their own images or designs to create a personalized phone case. The service is for anyone who wants to create a unique and sentimental gift or express their individual style. The service allows the upload of custom images to be printed on a phone case, which ships within 2–7 business days, according to the site’s FAQ. The ad addresses the barrier of finding a meaningful gift by enabling customers to create a one-of-a-kind item with personal significance. # Visual style The ad has a bright, clean, and cheerful aesthetic, with a blend of UGC-style footage and polished product shots. The editing style combines quick cuts with static shots, maintaining a consistent and upbeat rhythm that complements the positive tone of the ad. The production quality has a hybrid feel, combining a genuine, personal touch with professional elements like on-screen text and clear product displays. The pacing is fast and engaging. # Hooks Spoken: Female 1: I’m drawing me and grandma for her phone case. Visual: 00:00–00:02: A medium, selfie-style shot of a young Asian girl, approximately 5 years old, with dark hair pulled back in a ponytail, wearing a gray t-shirt and a gold bracelet, is sitting at a light wood table, drawing with markers on white paper. In front of her is a clear container full of markers. The background shows a bright, modern living area with white walls, a white sofa, and sheer curtains covering a large window. The lighting is bright and natural. On the paper, there is a drawing of a female figure. The girl looks directly at the camera, talking. # Funnel stage Consideration # Pain points The ad addresses the difficulty of finding a unique gift that feels personal and meaningful. The ad implies that generic gifts lack emotional connection: "Don't forget about Grandma! Customize a case for her this Mother's Day" # Value propositions - Allows customers to upload their own images or designs to create a personalized phone case - Enables customers to create a one-of-a-kind item with personal significance # Benefits - Create a personalized phone case - Create a unique and sentimental gift - Ships within 2-7 business days # Features - Customizable with your own images - Upload your own image # Call to action Customize a case for her this Mother's Day # Point of view - Customer 100% – This ad is communicated from the perspective of a young child creating the artwork and sharing the finished custom gift. # Storyline - 00:00–00:02 A young girl sits at a table with drawing supplies and explains that she is drawing a picture of herself with her grandma for a phone case. - 00:02–00:06 On-screen text appears: "STEP 1: Draw cute shapes", while a hand draws the girl with grandma. - 00:06–00:08 The camera angle changes and text overlay appears saying: "STEP 2: Resize", showcasing how the drawing of the girl is digitally modified on the screen. - 00:08–00:11 An interface is displayed showing the upload process to Pela Cases with text overlay showing "STEP 3: Upload to Pela". - 00:11–00:14 A young girl opens the customized Pela phone case with her drawing on it with text overlay stating: "STEP 4: Share the love!". - 00:14–00:16 A close up of the Pela phone case is shown with the image created by the girl. - 00:16–00:18 The girl holds up the Pela phone case and smiles for the camera. - 00:18–00:20 A phone is shown being held with the customized Pela case design that features the girl's drawing and text states "Don't forget about Grandma! Customize a case for her this Mother's Day".

# Ad summary This image ad is for Pela phone cases, promoting a buy-one-get-one-free offer to celebrate Mother's Day. The ad features a woman taking a selfie with her dog, showcasing a phone case with a dog pattern from Pela. # Brand positioning Pela is presented as a brand that creates eco-friendly phone cases and accessories with a focus on sustainability. The brand aligns with values of environmental consciousness and ethical consumerism, targeting customers who want to reduce their impact on the planet while still enjoying stylish and functional products. The brand pushes against the norm of disposable tech accessories by offering durable, compostable alternatives. # Product The product featured is a Pela phone case with a dog pattern, designed to protect smartphones while being environmentally friendly. The case is made from compostable materials, offering a sustainable alternative to traditional plastic cases. It caters to pet owners, specifically dog lovers, who want to showcase their passion for their pets. The ad promotes a "BUY ONE GET ONE FREE" offer, reducing the purchase barrier by providing added value. # Visual style The ad features a natural, lifestyle-focused aesthetic. The image has a clean, slightly desaturated color grading. The overall feel is bright and approachable. The typography is simple and clear, ensuring readability. The selfie style gives it a personal, authentic touch, while the layout with text overlay is typical of social media ads. # Hooks Headline: DOG MOMS COUNT TOO # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for eco-friendly and sustainable phone case options. "Compostable materials" solves the problem of environmentally harmful plastic cases. # Value propositions - Sustainable phone case option - Ideal gift for dog moms # Benefits - Eco-friendly phone protection - Showcases love for dogs # Features - Dog pattern phone case - Compostable materials # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman taking the selfie provides a relatable, everyday perspective, showcasing the product in use. - Brand: The text elements such as "DOG MOMS COUNT TOO", "Get mom a gift she actually wants this Mother's Day", "BUY ONE GET ONE FREE" and the Pela logo represent the brand's voice, communicating its message and offer. # Storyline - The ad opens with a woman holding a dog and taking a selfie with a Pela phone case that features a dog pattern. This sets the scene and introduces the product in a relatable, everyday context. The audience experiences this from the perspective of someone who is sharing a snapshot of their life. - The text "DOG MOMS COUNT TOO" is displayed, highlighting the target audience and acknowledging the importance of pet owners. This is from the brand's perspective, aiming to resonate with dog-loving mothers. - The phrase "Get mom a gift she actually wants this Mother's Day" suggests that the product is an ideal gift for Mother's Day, implying it's something that moms would genuinely appreciate. This is from the brand's perspective, influencing the audience to purchase the product as a gift. - The pink block with "BUY ONE GET ONE FREE" visually communicates the promotion, enticing potential customers to take advantage of the offer. This is the brand's way of incentivizing immediate purchase. - Finally, the Pela logo is displayed, reinforcing brand recognition and association with the product. This is a visual reminder from the brand, establishing its identity and reliability.

# Ad summary This ad features a blue Pela floral tote bag hanging on a light wood chair. The ad promotes a limited edition floral tote bag from Pela as a Mother's day gift and includes an offer to get 50% off the tote bag with the purchase of a personalized case. # Brand positioning Pela is presented as a sustainable and eco-conscious brand that emphasizes environmentally friendly products. The brand occupies a space in the market for consumers who are looking to reduce their environmental impact. The positioning focuses on the use of sustainable materials and the creation of products that are both functional and environmentally responsible. The brand promotes values of environmental stewardship and mindful consumption, appealing to customers who prioritize sustainability in their purchasing decisions. The product is a limited edition item and this pushes against the category norms of mass production. # Product The product featured is a limited edition floral tote bag from Pela, designed as a suitable gift for Mother's Day. The tote bag is navy blue and features a white floral design printed on the front. The bag is made from sustainable materials, aligning with the brand's eco-friendly focus. The ad offers an incentive to purchase the tote bag at 50% off with the purchase of a personalized phone case, addressing a potential purchase barrier by providing added value to the customer. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product in a simple and elegant setting. The image has soft, natural lighting and the color palette is neutral. The overall style is consistent with a brand that values sustainability and simplicity. # Hooks Headline: FLORAL TOTE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Limited edition floral tote that is timed to be a Mother's day gift # Benefits - Just in time for Mother's day # Features - Limited edition floral tote # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the image, focused on promoting the limited edition floral tote bag and highlighting the discount offer. The messaging is designed to appeal to potential customers looking for a Mother's Day gift and incentivize them to make a purchase. # Storyline - The ad opens by showcasing a limited edition floral tote bag, creating a sense of exclusivity and urgency to capture the audience's attention. This is told from the brand's perspective, highlighting the unique and time-sensitive nature of the product. - Next, the ad highlights that the tote bag is "Just in time for Mother's day," indicating that this item is a great gift for the upcoming holiday. This is communicated from the brand's point of view. - Lastly, the ad offers a discount to "Personalize a case and get this tote for 50% off!" which is positioned as an added incentive to prompt a purchase. This is being told by the brand.

# Ad summary This ad showcases Pela phone cases. The ad opens with an assortment of jewelry brooches. The ad then transitions to a Pela phone case with similar jewelry attached, handmade. # Brand positioning Pela is presented as a brand that values handcrafting and artistry, drawing inspiration from jewelry making. They promote the idea of uniquely designed phone cases that reflect the user's individual style. The brand aims to occupy a space in the consumer's mind that appreciates the attention to detail and values the charm of handmade crafts. They position themselves away from mass-produced items, appealing to consumers who seek personalized, artisanal products. Pela aligns with values of creativity, self-expression, and unique design, offering a way to accessorize your phone with a touch of individuality. # Product The featured product is a Pela phone case, which is distinguished by its handmade aesthetic, reminiscent of jewelry. These phone cases are designed for individuals who appreciate unique, handcrafted accessories for their phones. The Pela phone cases are portrayed as more than just functional items; they're presented as personalized expressions of style, similar to wearing favorite jewelry. The use occasion highlighted is everyday phone use, framed as an opportunity to showcase personal taste. The phone cases are made with intention and are designed by real people. They are handcrafted in North America. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the details of the jewelry and the phone case. The black background helps the products stand out, and the soft lighting creates a gentle, inviting tone. The editing is simple, with static shots and smooth transitions. The pacing is consistent, with each shot held long enough to appreciate the details. The overall effect is a high-end commercial feel that supports the brand's message of handmade quality and attention to detail. # Hooks Text overlay: 00:00–00:03 Handmade, like your favorite jewelry. Visual: 00:00–00:01 On a black background, a flower-shaped brooch with pink and white beaded petals and gold edging appears in the lower-left corner. / 00:01–00:02 On a black background, a leaf-shaped brooch with green beads appears in the lower-right corner. / 00:02–00:03 On a black background, a cameo brooch with an off-white base and a gold border appears in the upper-right corner. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product offers the value of having a unique, personalized phone case with a handmade aesthetic. # Benefits - Unique phone case design - Accessorizing your phone with a touch of individuality # Features - Handmade phone case - Handcrafted in North America - Designed by Real People - Made with Intention # Call to action None used. # Social proof - Handcrafted in North America • Designed by Real People • Made with Intention # Point of view - Brand 100% – The ad presents a stylized view of its product's creation and aesthetic value. # Storyline - 00:00–00:05 The ad opens with close-up shots of individual, ornate brooches, including floral, insect, and sunburst designs. - 00:05–00:06 The shot transitions to a single flat lay containing all the brooches from the previous shot laid out together. - 00:06–00:11 The shot changes to a phone in a Pela case with jewelry pieces attached. The text overlay reads “Handmade, like your favorite jewelry.”

# Ad summary This ad promotes Wildflower Cases phone cases, showcasing the variety of styles available and highlighting their aesthetic appeal. The ad features a woman holding up different Wildflower Cases to the camera, displaying their unique designs. # Brand positioning Wildflower Cases is a brand that specializes in creating unique and trendy phone cases. The brand appears to be positioned towards younger, fashion-conscious consumers who value self-expression through accessories. Wildflower Cases distinguishes itself through its emphasis on unique designs, often incorporating bold colors and patterns. The brand aligns with values of individuality, creativity, and staying on top of current trends, promoting a lifestyle where personal style is easily achievable. # Product Wildflower Cases are designer phone cases for iPhones. These cases are characterized by their unique patterns and colorful designs. They are made for people who want to add a personal touch to their phone. The cases come in a variety of designs and appear to be compatible with a phone grip. The ad appeals to viewers looking for a case that enhances the aesthetic of their phones. # Visual style The ad has a polished, UGC-like feel with a bright and airy aesthetic. The video features quick cuts to maintain a fast pace. The lighting is natural, contributing to the commercial's clean and inviting vibe. # Hooks Spoken: 00:04–00:12: [Singing] Okay, we back. We are so bad. I been around the world a few laps. It's the last time we spoke, my bad for that. Visual: 00:04–00:12: A fair-skinned person with gold rings holds a phone with a pink and red wavy case in a hallway. The background includes a glass window, wood flooring, and a rug. The phone case is rotated to highlight all angles of the case. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A phone case to showcase your unique style. # Benefits - Express personal style through accessories - Enhance aesthetic # Features - Unique patterns - Phone Grip # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from a customer's perspective, showcasing the product in a casual, relatable way. # Storyline - 00:00–00:02 The phone in a case is held up to the mirror. - 00:02–00:04 The next case design is presented. - 00:04–00:12 The case is shown in different angles to capture more of the detail.

# Ad summary The ad promotes Pela phone cases with a Buy One, Get One offer for Mother's Day. It features a pregnant woman taking a mirror selfie with a Pela case on her phone. The ad also shows close-ups of different Pela case designs. # Brand positioning Pela is presented as a modern, stylish brand offering eco-friendly phone cases. The brand aligns with values of sustainability and environmental consciousness, as suggested by the earth-tone color palettes and focus on plant-based materials, implying a commitment to reducing plastic waste. The brand's aesthetic is clean and contemporary, appealing to a consumer base that values both fashion and environmental responsibility. # Product The featured product is Pela brand phone cases made from plant-based, compostable materials. The cases come in various designs and colors, including a brown checkered pattern, solid brown, and a cream color with fruit illustrations. The cases are designed for iPhones and offer a sustainable alternative to traditional plastic phone cases. The BOGO promotion serves to lower the barrier to trying the product. # Visual style The ad has a bright, natural aesthetic, with a focus on clean lines and neutral tones. The editing style is simple and direct, with static shots. The production quality appears polished, supporting a modern, eco-conscious tone. The pacing is slow. # Hooks Text overlay: 00:00–00:07 Buy One, Get One / 00:00–00:07 - just in time for Mom / 00:00–00:07 pela Visual: 00:00-00:05: A pregnant woman stands in front of a mirror, holding her phone to take a selfie. She is wearing a light tan and white gingham dress and has long, dark hair with highlights. The mirror has a light wood frame. The background is a neutral-colored wall and a window with natural light. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The BOGO promotion lowers the barrier to trying the product # Benefits - Eco-friendly - Sustainable # Features - Plant-based materials - Compostable # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad features a pregnant woman taking a mirror selfie, implying a personal endorsement and a relatable user experience. # Storyline - 00:00–00:05 A pregnant woman smiles while taking a mirror selfie. - 00:05–00:07 A hand displays three phone cases with different color and pattern variations.

# Ad summary This ad promotes Pela phone cases as a perfect Mother's Day gift for grandmothers. The ad showcases a phone case with a child's drawing on it, emphasizing personalization, non-toxic materials, and Canadian manufacturing. # Brand positioning Pela is presented as a brand that values personalization and sustainability. The brand positions itself as a provider of non-toxic and eco-friendly products, specifically phone cases, made in Canada. This targets consumers who want unique and thoughtful gifts with environmental awareness. # Product The featured product is a customizable Pela phone case. These phone cases can be personalized with custom images and artwork. The product's unique selling points are that it is personalized, non-toxic, and made in Canada. The ad targets those who want a thoughtful and unique gift for Mother's Day. # Visual style The ad has a clean, minimalistic aesthetic with a focus on the personalized drawing. The transition from the white crumpled paper to the phone case is smooth. The ad uses bright, cheerful colors from the children’s drawings. The pacing is slow and consistent, with static shots to highlight the product. The production quality is polished. # Hooks Text overlay: 00:00-00:10 / Made just for Grandma / DON'T FORGET ABOUT GRANDMA THIS MOTHER'S DAY / Personalized • Non-Toxic • Made in Canada Visual: 00:00–00:01: A white crumpled paper background with the 'pela' logo in the top right corner. The text 'Made just for Grandma' and 'DON'T FORGET ABOUT GRANDMA THIS MOTHER'S DAY' are centered, with a small pink heart graphic below. The words 'Personalized • Non-Toxic • Made in Canada' are at the bottom. / 00:01–00:04: The same white crumpled paper background with the 'pela' logo. Children's drawings of people, hearts, and flowers in various colors are added to the background around the central text: 'Made just for Grandma' and 'DON'T FORGET ABOUT GRANDMA THIS MOTHER'S DAY'. The words 'Personalized • Non-Toxic • Made in Canada' are at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points Finding a unique and thoughtful gift for Mother's Day can be challenging, especially one that feels personal and safe. # Value propositions - The personalized aspect makes the gift more meaningful and unique - Non-toxic materials provide peace of mind - Supporting a Canadian-made product ensures quality and ethical manufacturing # Benefits - A thoughtful and unique gift for Grandma - Safe for use due to non-toxic materials - Supports Canadian manufacturing # Features - Personalized - Non-Toxic - Made in Canada # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and values. # Storyline - 00:00–00:01 The ad opens with the text 'Made just for Grandma' alongside the Pela logo. - 00:01–00:04 Children's drawings appear on a white crumpled paper backdrop. - 00:04–00:09 The ad transitions to displaying a phone case with children's drawings on it. - 00:09–00:10 The personalized drawing on the phone case is the central visual element. The text 'Personalized • Non-Toxic • Made in Canada' remains on screen.

# Ad summary This ad showcases phone cases from Pela and highlights key attributes, such as being compostable, non-toxic, and made with plants. The visual arrangement includes two phone cases floating on a fluffy cloud-like surface set against a sky backdrop. # Brand positioning Pela is positioned as an environmentally conscious brand offering sustainable alternatives to conventional consumer products, specifically phone cases in this ad. The brand emphasizes its commitment to reducing environmental impact through compostable and plant-based materials, appealing to consumers who prioritize sustainability and eco-friendliness. Pela aims to disrupt the norms of the phone case industry by providing a product that is not only functional and stylish but also aligns with values of environmental responsibility and sustainability. The brand promotes a lifestyle where consumers can make eco-conscious choices without compromising on convenience or aesthetics. Pela is taking an emotional approach by connecting with customers who want to reduce their carbon footprint. # Product The ad features Pela phone cases, which are designed to protect mobile devices while minimizing environmental impact. These cases are highlighted for being 'Compostable,' 'Non-toxic,' and 'made with plants,' indicating a focus on sustainable materials and eco-friendly production. One case features a pastel swirl design and the other case features an earth-tone background with a snail pattern. These features address common purchase barriers by assuring consumers that they can protect their phones without contributing to environmental waste or exposure to harmful chemicals. The cases are presented as a stylish and responsible choice for environmentally conscious consumers. # Visual style The ad has a polished and clean aesthetic with a whimsical, cloud-like setting. The image treatment includes soft lighting and background removal to emphasize the floating phone cases. The typography is simple and legible, contributing to the ad's scannability and stop power in the feed. The overall visual style is designed to feel environmentally friendly and approachable. # Hooks Headline: What if everything was made like this? # Funnel stage Top of funnel # Pain points The ad addresses the problem of environmental waste caused by conventional phone cases, which are typically made from non-biodegradable materials. The question "What if everything was made like this?" implies a frustration with the current state of unsustainable product manufacturing. # Value propositions - Offers environmentally friendly phone cases. # Benefits - Environmentally conscious production and material. # Features - Compostable - Non-toxic - made with plants # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad focuses on the brand's message about the eco-friendly properties of its phone cases, using direct claims and visual cues to convey its values. # Storyline - The ad starts with a question: "What if everything was made like this?" This serves as the initial hook, inviting the audience to consider a world where products are environmentally conscious, from the brand's POV. - The image then features two phone cases floating on a cloud. The phone cases are labeled with text callouts "Compostable", "Non-toxic", and "made with plants", indicating Pela's focus on sustainable materials and eco-friendly production, from the brand's POV. - The ad concludes with the Pela logo, reinforcing the brand identity and its commitment to providing eco-friendly alternatives, from the brand's POV.

# Ad summary The ad features a testimonial for Pela phone cases from a user wearing a sporty shirt who says, "This Is The Case I Didn't Know I Needed." The ad highlights that Pela cases are made from flax and plant-based materials rather than plastic and are safe for skin and tough on drops. # Brand positioning Pela positions itself as an environmentally conscious alternative in the phone case market. The brand emphasizes sustainability by using flax and plant-based materials rather than plastic. This caters to consumers who are concerned about the environmental impact of their purchases. Pela promotes itself as a safe product, being free of harsh chemicals and toxins, and ensuring it is safe on the skin. It does this while still providing a functional benefit of being tough on drops, which assures consumers that the brand doesn't compromise on the protective quality of their products. # Product The product featured is a Pela phone case, designed to protect smartphones while being environmentally friendly. The cases are made from flax and plant-based materials, distinguishing them from standard plastic cases. The ad emphasizes that Pela cases are free of harsh chemicals and toxins, making them safe for the skin. The case provides protection against drops. It is shown on a newer model iPhone in the hands of a woman. The case in the image has a light blue frame with a colorful doodle pattern. This makes it stand out from a standard case and also shows the variety of options. # Visual style The ad has a clean, natural aesthetic with a focus on the product and the customer using it. The shot appears to be taken outdoors in natural lighting. The background is blurred to keep the focus on the woman and the Pela case. The overall style is modern and approachable, aiming to convey trustworthiness and environmental consciousness. # Hooks Headline: "This Is The Case I Didn't Know I Needed." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of harmful plastic phone cases. It communicates this when it says, "Pela is made from flax and plant-based materials, not the plastic oil companies couldn't sell." # Value propositions - Pela is made from flax and plant-based materials, not the plastic oil companies couldn't sell. This emphasizes the unique value of sustainability and avoiding plastic. - No harsh chemicals, no toxins, just a case that's safe on your skin and tough on drops. This value proposition connects product safety with its protective functionality. # Benefits - safe on your skin # Features - made from flax and plant-based materials - no harsh chemicals - no toxins - tough on drops # Call to action None used. # Social proof - "This Is The Case I Didn't Know I Needed." # Point of view - Customer: The top caption features a customer testimonial expressing satisfaction and surprise by saying "This Is The Case I Didn't Know I Needed." # Storyline - The ad starts with a customer testimonial stating, "This Is The Case I Didn't Know I Needed." This is meant to capture attention and convey that the product offers a solution the consumer may not realize they need, told from a customer's point of view. - The ad highlights that Pela cases are made from flax and plant-based materials, not the plastic oil companies could sell. This is the brand explaining their sustainable approach, emphasizing the environmental benefit of choosing their product over traditional plastic cases. - The ad clarifies that Pela phone cases have no harsh chemicals and no toxins, positioning them as safe for the skin and tough on drops. This addresses concerns about product safety while highlighting its protective capabilities, from the brand's perspective.

# Ad summary This ad for Pela phone cases showcases the brand's commitment to sustainability by featuring various designs that are made with plants, compostable, and non-toxic. The ad uses upbeat music, quick cuts, and vibrant visuals to appeal to environmentally-conscious consumers looking for stylish and eco-friendly phone case options. # Brand positioning Pela positions itself as an eco-conscious brand offering sustainable alternatives to traditional plastic phone cases. The brand emphasizes its commitment to using plant-based materials and compostable designs, appealing to environmentally aware consumers. Pela aims to occupy the space of a responsible and stylish brand, standing apart from conventional tech accessories by prioritizing ecological values. The brand's tone is optimistic and innovative, suggesting that consumers can protect their devices and the planet simultaneously. Pela is for customers looking for emotional satisfaction derived from their environmentally friendly purchasing habits. # Product The featured product is a line of phone cases designed for various smartphone models, distinguished by their plant-based construction and compostable nature. These cases are made from non-toxic materials, aligning with the brand's eco-friendly ethos. The cases are available in a range of colorful designs, from cloud motifs to sunburst patterns and snail patterns. The ad highlights the product's unique selling points (USPs) of being environmentally responsible without sacrificing aesthetic appeal. By showcasing the diversity of designs and emphasizing their compostable and non-toxic composition, the ad is telling the viewer that these phone cases are a worthwhile option for those who are eco-conscious. # Visual style The ad features a bright, clean aesthetic with a focus on showcasing the phone case design against a blurred background. The editing style consists of quick cuts to display different phone case designs. The ad has a polished commercial feel. The visuals motifs consist of displaying different phone case designs. The ad has a medium pacing with cuts around 150 BPM. The cuts are timed to the beats of the music. # Hooks Text overlay: 00:00–00:12 Visual: 00:00–00:05: A phone case is centered on the screen, against a blurred pastel background that evokes the sky. The case features a whimsical design with light blue clouds and hearts set against a swirling backdrop of pale yellow, pink, and green. To the left of the phone case, there's an arrow pointing to the case with the words, 'Made with plants' stacked over 'Non-toxic'. To the right of the phone case, an arrow points to the case with the word 'compostable'. Below the phone case, the brand name 'pela' is displayed in a simple sans-serif font. # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the problem of environmental harm caused by traditional phone cases made from non-biodegradable materials. This is implied through the highlighted features of the Pela phone case, which is made from plants and is compostable. # Value propositions - Made with plants: Offers an environmentally-friendly alternative to traditional phone cases. - Non-toxic: Provides a safe product to use. - Compostable: Allows the product to decompose naturally, reducing environmental impact. # Benefits - Environmentally-friendly product. - Safe product to use. # Features - Made with plants - Non-toxic - compostable # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the product from the brand's perspective, emphasizing its features and benefits through on-screen text and visually appealing product displays. # Storyline - 00:00–00:05 The screen displays a phone case with a cloud design in the center. Text overlays highlight the attributes of the phone case. - 00:05–00:07 The phone case design changes to a sunshine pattern. - 00:07–00:08 The phone case design changes again to a snail pattern. - 00:08–00:10 The phone case design reverts to the initial cloud design. - 00:10–00:11 The phone case design changes again to a sunshine pattern. - 00:11–00:12 The phone case design changes again to a snail pattern.

# Ad summary This ad features a phone case next to a chart outlining Pela's case ingredients and comparing them to competitor ingredients. The ad calls out that your phone touches your face all day, prompting users to be aware of what's in their case. # Brand positioning Pela presents itself as a sustainable and eco-conscious brand. By emphasizing its use of plant-based materials and compostable elements, Pela aims to appeal to environmentally aware consumers looking for alternatives to traditional plastic phone cases. The brand highlights the lack of harmful chemicals like BPA and phthalates in their products, positioning itself as a healthier and safer choice for consumers concerned about the materials in everyday products. # Product The product is a Pela phone case made from flax and other plant-based, compostable materials. It is designed for consumers concerned about the environmental impact of traditional plastic phone cases, as well as those who are concerned about the materials that come into contact with their skin. The case is advertised as being free from BPA, phthalates and other harmful chemicals commonly found in competitor products. The ad emphasizes that the phone touches the user's face all day, which highlights the importance of choosing a phone case with safe and non-toxic ingredients. # Visual style The ad employs a clean and informative visual style, combining a product shot with a clear, text-based comparison. The color palette is muted and natural, emphasizing the eco-friendly aspect of the brand. The overall design is simple and direct, focusing on delivering key information quickly and efficiently. # Hooks Headline: Your Phone Touches Your Face All Day 🧐 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that standard phone cases contain harmful ingredients that come in direct contact with your face all day. This could include BPA, Phthalates, PVC, Lead, Microplastics, and Toxins. # Value propositions - Plant-based materials for a healthier phone case option - Case is free from BPA and Phthalates # Benefits - Compostable phone case - Phone case made from flax and plant-based materials # Features - Pela Case Ingredients: Flax - Plant-Based Materials - Compostable Elements - 0% BPA - 0% Phthalates # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's point of view by emphasizing the quality and eco-friendly nature of their phone cases, while also highlighting the potential dangers of competitor products. # Storyline - The ad opens with a health concern, stating that phones touch faces all day. The brand is attempting to make the user think about this fact in order to position the need for an alternative to the standard phone case. - The brand provides product facts, listing the ingredients in a Pela case. The brand is providing details on what their case is made of in order to build trust with the consumer. - The brand then pivots to compare their case to competitors, listing harmful ingredients that competitors use. The brand is attempting to create an issue to drive the consumer to purchasing their phone case. - The brand then asks the user if they know what's in their case. This creates a sense of worry and tension in the viewer that should be immediately followed up with a product purchase.

# Ad summary This ad by Pela Case positions itself as a sustainable alternative to fast fashion in the phone case market. The ad showcases several phone cases, highlighting their compostable and non-toxic features. The ad aims to appeal to environmentally conscious consumers looking for a more sustainable option. # Brand positioning Pela Case is presented as a sustainable and environmentally conscious brand that directly opposes the "fast fashion" mentality that produces waste in the phone accessory market. By offering compostable and non-toxic phone cases, the brand positions itself as an eco-friendly alternative to traditional plastic cases. The brand aims to appeal to consumers who value sustainability and are looking for ways to reduce their environmental impact without sacrificing style or functionality. # Product The Pela Case is a compostable phone case designed as a sustainable alternative to conventional plastic phone cases. It comes in various designs and is available for different phone models. The cases are presented as non-toxic and made from plants or in Canada, underscoring the company's commitment to environmental responsibility. The Pela Case seeks to eliminate the environmental impact associated with plastic phone cases by offering a biodegradable option that aligns with a more eco-conscious lifestyle. The products are presented as a way to protect your phone while also protecting the planet. # Visual style The ad features a clean and modern aesthetic with a focus on product display. The production quality appears to be studio-shot, with consistent lighting and a soft focus background. The visual motifs are simple and direct, with the products taking center stage. The image treatment includes soft lighting and background removal to emphasize the phone cases. The typography integration is minimal, with a clear and legible font used for the headline and supporting text. The visual style is consistent with e-commerce product display and aims to provide a scannable and persuasive presentation. # Hooks Headline: Plastic Is Fast Fashion For Your Phone. # Funnel stage Consideration # Pain points The ad implies that traditional plastic phone cases contribute to environmental waste, equating them to "fast fashion" which is a known source of pollution and unsustainable consumer habits. # Value propositions - Using compostable and non-toxic materials communicates the value of environmental responsibility. - The fact that the product is compostable speaks to the user's desire for sustainability. # Benefits - World's First Compostable Phone Case # Features - MADE WITH PLANTS - NON-TOXIC - MADE IN CANADA - COMPOSTABLE # Call to action Shop Pela Case. # Social proof - None used. # Point of view - Brand: The brand introduces the problem and presents their product as a solution to the problem. The brand attempts to persuade the viewer to purchase their product. # Storyline - The ad opens by framing plastic phone cases as "fast fashion" for phones, setting up the problem that Pela seeks to solve. This statement is made from the brand's perspective, as they introduce the problem they plan to address with their product. - The ad then introduces the Pela Case as an alternative, showcasing four different designs for different models. This is the brand's point of view, highlighting that the cases are made with plants, non-toxic, made in Canada, and compostable to show how they are environmentally friendly. - The ad concludes by inviting the viewer to shop Pela Case, which they claim is "The World's First Compostable Phone Case." This is the brand's perspective, inviting the audience to consider purchasing their product.

# Ad summary This image ad promotes Pela's customizable phone cases and accessories and features a gradient pink background with white text stating 'YOUR SIGN, YOUR STYLE' and promotes a buy-one-get-one-free offer. # Brand positioning Pela is presented as a brand that embraces personalization and self-expression, aligning itself with individual style preferences. The brand acknowledges the current cultural trend of incorporating astrological signs into personal style by giving customers the freedom to choose their sun, moon, or rising sign. The brand differentiates itself by empowering customers to express their unique astrological identity through their products, rather than adhering to conventional style norms. This positioning is emotionally driven, aiming to connect with customers on a personal and expressive level. # Product The ad promotes customizable phone cases and accessories from Pela, which are personalized with astrological sign designs. These signs can represent a customer's sun, moon, or rising sign, allowing for a high degree of personal expression. The ad emphasizes a special promotion of buy one get one free, lowering the barrier of entry and encouraging consumers to experiment with Pela products. The featured products are designed to appeal to consumers who embrace self-expression and individuality through their accessories. # Visual style The ad has a clean, minimalist visual style with a focus on a gradient background and simple typography. The pink color scheme creates a soft and modern aesthetic. The overall production quality appears highly polished. The typography is integrated effectively with large, bold text for the headline, enhancing scannability. The style is designed to be eye-catching in-feed while maintaining a high-design aesthetic. # Hooks Headline: YOUR SIGN, YOUR STYLE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the problem of customers who want to express their individuality and style through personalized accessories. The ad suggests that by selecting their astrological sign, customers can easily find a product that resonates with their identity. The text '(Don't worry, you can pick your sun, moon or rising sign 😉)' acknowledges that people may have different astrological preferences and allows them to select the sign that feels most true to them. # Value propositions - Customizable phone cases and accessories let you express your personal style with astrological signs. # Benefits - Express personal style # Features - Pick your sun, moon or rising sign # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, as it promotes its products, flexibility in choices, and special offers. # Storyline - The ad opens with the phrase 'YOUR SIGN, YOUR STYLE', with the intention to immediately engage viewers with a personalized invitation. This part of the story is told from the brand's perspective to communicate their offering to express individuality with astrological signs. - The brand acknowledges individual preferences in astrological signs by saying '(Don't worry, you can pick your sun, moon or rising sign)'. The intention is to reassure customers they have full control over their style choices, and addresses potential concerns about conforming to a specific zodiac sign. - The brand concludes with an offer: '& they're buy one get one free right now'. The intention is to incentivize immediate purchase.

# Ad summary A lifestyle shot of a Pela phone case being held by a person who is also wearing hiking boots and has an open backpack. The ad highlights that the phone case is made with plants and is compostable. # Brand positioning Pela is presented as a brand that focuses on sustainable and eco-friendly alternatives to everyday products, specifically phone cases. The company wants to appeal to consumers who are environmentally conscious by offering biodegradable phone cases that are made with plants. Pela is taking a stance against the industry norm of creating products that are harmful to the environment. The brand positioning is emotional by appealing to customers who care about the planet and want to make a positive impact. # Product The product is a phone case from Pela. The case is made of a plant-based material that is compostable and non-toxic. It has a black background and is printed with colorful snail illustrations. The phone case is shown in a real-life setting and suggests it is for someone who enjoys being outdoors. The ad seeks to overcome the purchase barrier of phone cases typically being made of plastic that can harm the environment by showcasing that Pela's phone cases are an environmentally friendly option. # Visual style The ad has a natural and authentic visual style, giving off the impression that the photo was taken outdoors while hiking. The shot is well-lit. The composition feels casual and not overly staged, and gives off an organic feel. # Hooks Headline: Nature does more than you think # Funnel stage Top of funnel (Awareness) # Pain points Standard phone cases are made with toxic materials that harm the environment, which creates a problem for environmentally conscious consumers. # Value propositions - A sustainable phone case that is made with plants and is non-toxic and compostable. The phone case is also made in North America. # Benefits - An environmentally-friendly phone case # Features - Made with plants - Non-Toxic - Compostable - Made in North America # Call to action None used. # Social proof - None used. # Point of view - Customer: The phone case is held in front of hiking gear in a natural outdoor setting. - Brand: The text highlights key features and benefits, clearly showcasing the brand's unique selling propositions. - Brand: Claims about sustainability and origin are presented as facts, which serves as the source of this information. # Storyline - The ad begins with a phone with a black phone case decorated with colorful snails being held in front of an open backpack, water bottle, and granola bar, which are placed on some brush. The intent is to show how the Pela phone case fits into an active, outdoor lifestyle from the customer's point of view. - Next, the ad copy, "Nature does more than you think," is shown. The intent is to emphasize the brand's positioning around eco-friendliness and connect the idea of nature and the phone case from the brand's point of view. - Finally, the ad copy showcases the features, including that the product is "Made with plants | Non-Toxic | Compostable | Made in North America" from the brand's point of view.

# Ad summary A woman is sitting at a wooden table in front of a window, showing two Pela phone cases in her hands. She highlights the design features of each, then segues into talking about the Pela tote bag which she calls a "mom bag." She concludes by emphasizing Pela's commitment to sustainability, framing the purchase as a way to live intentionally. # Brand positioning Pela positions itself as a sustainable alternative to traditional phone case brands. It aims to appeal to environmentally conscious consumers who are looking for a way to reduce their plastic waste and live more intentionally. The brand's tone is casual and friendly. Pela defies the norm of disposable, non-biodegradable phone cases and promotes mindful consumption with their commitment to sustainability. # Product Pela offers phone cases designed with unique artwork. The cases are made from sustainable materials and reduce plastic waste, appealing to environmentally conscious consumers. The ad highlights two featured designs: a colorful Valentine's Day-themed case with hearts, XO's, cakes and bows, and a more neutral case with line art featuring hearts, keys, and locks that can be used year-round. Pela now also offers tote bags they call "mom bags". The tote is designed to carry everything a mom needs – bibs, diapers, wipes, snacks and drinks – all while remaining compact. # Visual style The ad has a casual, UGC feel. The production quality is simple. The pacing is consistent, with static shots and minimal transitions. The editing style is straightforward, without flashy effects. # Hooks Spoken: Female 1: I love for a good phone case, especially the Valentine's Day ones, so cute. Visual: 00:00–00:03: A woman with blonde hair, glasses, and a gray and white striped sweater sits at a wooden table in front of a door. She holds up two phone cases, one with a pink design and one with a white design. The camera is stationary, showing a medium shot of the woman. # Funnel stage Consideration # Pain points The ad addresses the problem of plastic waste produced by disposable phone cases. As the ad states, "Each case is made from sustainable materials, and reduces plastic waste." # Value propositions - Each case is made from sustainable materials, and reduces plastic waste - The tote is designed to carry everything a mom needs – bibs, diapers, wipes, snacks and drinks – all while remaining compact # Benefits - Sustainable materials - Reduces plastic waste # Features - Unique artwork - Tote Bag # Call to action None used. # Social proof - "And Pela cases never misses." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a woman, presumably a customer, reviewing Pela products in a casual, conversational tone. # Storyline - 00:00–00:03 The video opens with a woman sitting at a wooden table, holding up two different Pela phone cases. - 00:00–00:03 She expresses her love for phone cases, especially Valentine's Day-themed ones. - 00:03–00:14 The woman emphasizes that Pela "never misses", then proceeds to describe the design details of each phone case, starting with the colorful one and its XO's, cakes and bows. - 00:14–00:24 She then presents the neutral case, pointing out the hearts, keys, and locks design. - 00:24–00:26 She pivots to introduce the Pela tote bag, calling it a "mom bag". - 00:26–00:37 She explains that the Pela tote can carry everything, including bibs, diapers, wipes, snacks, and drinks, but it still looks compact. - 00:37–00:48 Finally, she urges viewers to shop Pela Cases, stating that each case is made from sustainable materials and reduces plastic waste. She states that Pela is a "small daily reminder to live intentionally."

# Ad summary This image ad for Pela phone cases features a floral design, with the petals each displaying a personalized phone case. The ad highlights the brand's thoughtful, easy, and one-of-a-kind phone cases that are made from plants, non-toxic, made in North America, and personalized. The call to action is to customize a case for your mom today. # Brand positioning Pela positions itself as a thoughtful, easy, and one-of-a-kind brand that is environmentally conscious and offers personalized phone cases. The brand emphasizes sustainability by highlighting that its products are made from plants and are non-toxic. The cases are made in North America and are personalized. This positioning aims to appeal to consumers who value environmental responsibility and unique, personalized products. By focusing on sustainability and personalization, Pela differentiates itself from competitors who may not prioritize these values. # Product Pela offers phone cases that are designed to be environmentally friendly and personalized. These cases are made from plants, non-toxic materials, and manufactured in North America, which are key features emphasized in the ad. The cases can be customized to create a unique and personal product. The brand addresses potential purchase barriers by highlighting the materials from which the cases are made, suggesting they are eco-friendly and safe to use. Each case can be customized with a photo. # Visual style The ad employs a bright, eco-friendly aesthetic with a soft, textured background. The design is clean and simple, focusing on the product's personalization aspect. The flower motif reinforces the brand's commitment to sustainability and nature. The use of personalized phone cases as petals adds a unique and eye-catching element. # Hooks Headline: YOU'RE WELCOME # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point by suggesting a solution for finding a thoughtful, easy, and unique gift. The phrase "YOU'RE WELCOME" at the top of the ad hints at addressing the need for a perfect gift. # Value propositions - Customize a case for your mom today # Benefits - THOUGHTFUL, EASY & ONE OF A KIND # Features - Made from plants - Non-toxic - Made in North America - Personalized # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the features and benefits of their product (customizable phone cases that are made from plants, non-toxic, made in North America, and personalized). # Storyline - The ad starts with the phrase "YOU'RE WELCOME" and emphasizes that Pela phone cases are thoughtful, easy, and one of a kind. This is intended to grab the viewer's attention and introduce the brand's unique selling points from the brand's perspective. - The ad then instructs the viewer to “CUSTOMIZE A CASE FOR YOUR MOM TODAY" and lists the benefits of Pela phone cases: made from plants, non-toxic, made in North America, and personalized. This is the brand explaining the value and features of their product while creating urgency for Mother's day. - Finally, the ad shows multiple personalized Pela phone cases arranged in a flower-like pattern. This reinforces the idea that the product is customizable and visually appealing, allowing the viewer to see the product in action from the brand's perspective.