What is the Yapper ad format?

# Ad summary This ad features a creator discussing the features and benefits of Dermalogica's pro-collagen banking water cream. She begins the ad with a question about whether you have a good moisturizer as part of your skincare routine, before explaining the features of the product. She demonstrates the cream and emphasizes the positive difference it makes in her skin’s hydration, plumpness, and glow. # Brand positioning Dermalogica is presented as a skincare brand that focuses on proactive collagen preservation through hydration. The brand is positioning itself in the space of accessible luxury, offering advanced technology without excessive complexity. The brand avoids aspirational or unrealistic beauty standards, choosing a practical and scientific approach to skincare. # Product Dermalogica's Pro-Collagen Banking Water Cream is a moisturizer that uses a water-burst technology to deliver hydration to the skin. It is packed with peptides and humectants and is designed to protect existing collagen. When rubbed into the skin, the cream bursts into tiny water droplets, feeling like a serum, leaving the skin hydrated, glowy, and plump. This moisturizer is lightweight and airy, suitable for those seeking to maintain their skin's collagen levels by investing in decent skincare. # Visual style The ad has a UGC aesthetic with a casual, friendly tone. The lighting is natural, and the production quality is polished. The editing style consists of quick cuts to keep up with the pace of the creator's speech, with mostly static shots. The pacing is consistent throughout the ad, supporting the intended tone of an honest, informative review. # Hooks Spoken: 00:00–00:05 If you, or someone you know, is investing in skincare treatments but doesn’t have a solid moisturizer, listen up. Visual: 00:00–00:06 The shot features a woman with long, curly brown hair and light skin. She is wearing a light blue sweater. She has white eye patches under each eye and is wearing lip gloss. She’s in her bathroom, with a lighted mirror and shelving behind her. She holds up the product in its container: Dermalogica’s Pro-Collagen Banking Water Cream. # Funnel stage Consideration # Pain points Investing in skincare treatments without a solid moisturizer # Value propositions - Water burst technology: When you rub it in, it bursts into tiny water droplets. - Protecting what you have now instead of trying to fix it later # Benefits - Super hydrating - Preserve your collagen - Keep your skin glowy and plump - Lightweight and airy # Features - Water-burst technology - Packed with peptides and humectants # Call to action None used. # Social proof - "Using a decent moisturizer is probably the easiest thing you can do to preserve your collagen and keep your skin glowy and plump” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a skincare creator, sharing her experience and offering skincare advice. # Storyline - 00:00–00:05 The creator asks if the viewer or someone they know is investing in skincare treatments without having a solid moisturizer. - 00:05–00:11 She introduces Dermalogica's new Pro-Collagen Banking Water Cream, clarifying that it is a water cream. - 00:11–00:15 She takes off her eye patches and says this is not just a basic moisturizer but that it focuses on collagen banking. - 00:15–00:21 She explains that collagen banking is about protecting what you have now instead of trying to fix it later. - 00:21–00:28 She explains that the product uses water-burst technology and when you rub it in, it bursts into tiny water droplets. - 00:28–00:48 She states that if you like a lightweight and airy moisturizer that's still super hydrating because it’s packed with peptides and humectants, you need to try this and then shows herself putting the product on her face. - 00:48–00:56 She emphasizes that she sees a noticeable difference between the side with the product and the side without, and says that using a decent moisturizer is the easiest way to keep your skin glowy and plump. - 00:56–01:03 She ends with a reminder that investing in good skincare is as important as treatments.

# Ad summary This ad features a woman in her home using and showcasing Flamingo Estate products. She emphasizes the importance of filling her home with things she loves, including candles and soap from Flamingo Estate. # Brand positioning Flamingo Estate positions itself as a luxury home and personal care brand. The brand aims to occupy a space in the consumer's mind as an aspirational and aesthetically pleasing choice. Aligning with values of high-end living, artistic expression, and curated home environments. They set themselves apart by positioning themselves as more than just a home fragrance and self care company, but a lifestyle brand. # Product This ad features multiple Flamingo Estate products, including a square bar soap and a three-wick candle. The square bar soap features the brand's name embossed on the product itself. The three-wick candle features the scent name 'Lover of Brother Vellies Jasmine Damask Rose Scented Candle,' and the ad calls out the importance of scent in one's home. The ad conveys that these products are worth buying because they are part of a curated lifestyle, emphasizing the impact of surrounding yourself with products you love. # Visual style The ad has a warm and inviting aesthetic, with a focus on natural light and earthy tones. The editing style is relaxed, with static shots and smooth transitions. The production quality has a polished commercial feel, which supports the intended tone of luxury and aspiration. The pacing is medium, with cuts happening at a consistent rate, synchronized with the background music. # Hooks Spoken: 00:02–00:04 Female 1: Everything that comes into my home I have to be completely in love with. Visual: 00:00–00:02 A close-up shot of a square, pink bar of Flamingo Estate soap sitting in a white sink. A thin stream of water is poured over the soap, highlighting the brand's name embossed on the product itself. Pink flowers are on the top right corner of the frame. / 00:02–00:04 A woman is standing in a bathroom in front of the sink. She has long, dark wavy hair and is wearing a white sweatshirt that says 'create peace' with blue jeans. She is holding Flamingo Estate products in her hands. The bathroom has pale yellow walls, a patterned sink counter, flowers, candles, and an ornate mirror. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of settling for ordinary or uninspired home decor and scents. “I can't imagine having just any random candle in my home.” # Value propositions - Emphasizes the importance of scent in one's home and creating memories there. # Benefits - Everything that comes into my home I have to be completely in love with. - What my house smells like is super important. - I dream here, I live here, I create future memories here # Features - Lover of Brother Vellies Jasmine Damask Rose Scented Candle - 26 oz. Scented candle - Bougie parfumee 100% # Call to action None used. # Social proof - “Everything that comes into my home I have to be completely in love with.” – Female 1 (Customer) - “I can't imagine having just any random candle in my home.” – Female 1 (Customer) - “I dream here, I live here, I create future memories here, so...” – Female 1 (Customer) # Point of view - Customer 100% – This POV is communicated through a casual, first-person narrative style, where the woman shares her personal preferences and experiences with the products within her home. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close up of the Flamingo Estate bar soap as water runs over it. - 00:02–00:04 00:02–00:04 The narrator, a woman, is standing in her bathroom in front of the sink, holding Flamingo Estate products. She states that everything that comes into her home has to be something she completely loves, setting the tone for the rest of the ad. - 00:04–00:08 00:04–00:08 The ad shows other areas in her home, featuring a three-wick Flamingo Estate candle, flowers, and other home decorations. - 00:08–00:12 00:08–00:12 Back in the bathroom, she sits on the counter and states that she can't imagine having just any random candle in her home, emphasizing the importance of scent. - 00:12–00:14 00:12–00:14 The ad shows the woman in her dining room, placing books on a stone table, and on the table is a lit Flamingo Estate candle. - 00:14–00:16 00:14–00:16 The ad shows the woman filling a bathtub with water, then shows the Flamingo Estate bar soap near the bath. - 00:16–00:23 00:16–00:23 The woman opens the window in her bathroom, then sits on the counter near the sink again and lights a Flamingo Estate candle while highlighting that she dreams, lives, and creates future memories in her home. - 00:23–00:27 00:23–00:27 The ad shows the three-wick Flamingo Estate candle, then cuts to the woman sitting on the counter again while stating that how her house smells is super important. - 00:27–00:29 00:27–00:29 The ad shows the woman lighting another Flamingo Estate candle, and she smiles at the camera.

# Ad summary A woman shares that Fyxer was mentioned in the Financial Times as an email assistant that drafts and prioritizes emails. She quotes a customer who uses Fyxer to manage nine inboxes and across three property businesses. She encourages viewers to try the seven-day free trial. # Brand positioning Fyxer aims to occupy the space of a sophisticated and effective AI email assistant, positioning itself as a tool for professionals who need help managing multiple inboxes. The brand aligns with a tone of expert authority and efficiency, pushing against the norm of time-consuming manual email management. The brand positioning is functional, focused on simplicity and performance. # Product Fyxer is an AI email assistant that drafts and prioritizes emails. It’s for anyone who is sick of their inbox, as the ad invites the viewer to try the seven-day free trial. One Fyxer customer is quoted as saying it helps her juggle nine inboxes across three property businesses, implying that the product is designed for users who have multiple and complicated needs. # Visual style The ad has a polished commercial aesthetic with a simple background, resembling an interview in a natural office environment. The editing style is static shots with smooth transitions. The pacing is relatively consistent. The audio is synced with voiceover lines. # Hooks Spoken: 00:00–00:02 Fyxer just got mentioned in the Financial Times. Visual: 00:00–00:02 A woman with light brown hair and glasses, wearing a black and white argyle sweater over a white collared shirt, stands behind a desk in a room with white walls. She is holding up a black laptop that has the Financial Times website displayed on the screen. A window is behind her. # Funnel stage Middle of funnel (Consideration) # Pain points Being sick of your inbox. # Value propositions - The email assistant will draft and prioritize your emails. # Benefits - Helps you juggle nine inboxes - Manages three property businesses # Features - Email assistant - Drafts emails - Prioritizes emails # Call to action Try the seven-day free trial now. # Social proof - One Fyxer customer is quoted saying it helps her juggle nine inboxes across three property businesses. # Point of view - Brand 100% – The woman is presenting information about Fyxer and promoting the product to the audience. # Storyline - 00:00–00:02 00:00–00:02 The woman begins the ad by sharing the exciting news that Fyxer was mentioned in the Financial Times. - 00:02–00:08 00:02–00:08 She explains that Fyxer is an email assistant that drafts and prioritizes emails. - 00:08–00:13 00:08–00:13 She mentions that the Financial Times article also mentioned tools like Gemini, Copilot, and Superhuman, but Fyxer came out on top. - 00:14–00:20 00:14–00:20 She shares that one Fyxer customer is quoted saying it helps her juggle nine inboxes across three property businesses, showcasing the product’s effectiveness and user satisfaction. - 00:21–00:23 00:21–00:23 She asks if the viewer is sick of their inbox and invites them to try the seven-day free trial now, concluding the ad with a clear call to action.

# Ad summary A woman films a selfie-style testimonial about Loop earplugs and how they help her deal with sensory overload. # Brand positioning Loop earplugs aims to occupy a unique space in the consumer's mind by positioning itself as a stylish and functional solution for noise sensitivity and sensory overload. The brand aligns with a lifestyle that values social engagement and comfort, while acknowledging the need for personal space and sensory management. It seemingly ignores the category norms by providing a reusable and stylish alternative to traditional earplugs, which are usually disposable and bland. The brand positioning is both functional (reducing noise) and emotional (allowing users to participate in social situations without discomfort). # Product The featured product is Loop Experience earplugs, designed for individuals who experience noise sensitivity and sensory overload. They are described as a perfect solution for nights out, mitigating the discomfort caused by loud environments, chewing sounds, clinking noises, and high volumes. The earplugs are implied to be an essential item, 'the one thing that I never go out without.' A key selling point is their reusability, design, and the ability to reduce sensory overload while still allowing the user to participate in social activities. The earplugs address the purchase barrier of sensory overload and discomfort in loud environments, offering a stylish and functional solution. # Visual style The ad has a UGC aesthetic with a selfie-style framing. The editing style is mostly static shots with no transitions, creating a raw, unpolished feel. The production quality is simple, resembling content shot on a smartphone. The pacing is natural and conversational, reflecting the tone of a personal vlog. There are no specific visual motifs. There are no audio-visual syncs. # Hooks Spoken: 00:00–00:01: Does this make me a bad friend? Text overlay: 00:00–00:24: Am I a bad friend?? 🥺 / 00:00–00:24: I forgot my Loop Earplugs 🤫 Visual: 00:00–00:01: A selfie-style shot of a woman with long brown hair, wearing a black tank top and minimal makeup, standing outside in front of a building with balconies. She has a nose ring and is looking directly at the camera with a concerned expression. The camera is slightly shaky, typical of a handheld shot. The lighting is natural, and the background is slightly blurred. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of sensory overload and discomfort caused by noise in social settings. 'The chewing, the clinking, the volume, I hit my limit.' # Value propositions - Loop Experience earplugs are perfect for nights out # Benefits - Perfect for nights out. # Features - Loop Experience earplugs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the first-person perspective of a customer sharing their personal experience and feelings about the product. # Storyline - 00:00–00:01 The video opens with the creator directly addressing the camera, asking viewers if she's a bad friend for leaving dinner with her friends. - 00:01–00:09 She explains she left dinner not because of her friends, but because the chewing, clinking, and volume was overwhelming, causing her to hit her limit. This is conveyed through her exasperated tone and direct address to the camera, establishing a personal connection with viewers who may share similar sensitivities. This moment progresses the narrative by introducing the problem. - 00:09–00:16 The creator reaches into her bag for her Loop Experience earplugs, something she claims to never go out without, but realizes she left them at home. She displays the earplugs and their case. This moment progresses the narrative by setting up the product demonstration and highlighting its importance in her daily life. - 00:16–00:24 She expresses that she is thankful she can go back and meet everybody, but sad that she missed dinner. She ends by asking the viewer what they would have done.

# Ad summary The ad presents a man in a car talking about cats being able to discern whether their owners are dating a good match for them. He states cats are very selective and that the person must pass the cat's test before the owner will get serious with them. He poses the question of what the viewer does when meeting the cat; Does the viewer allow the cat to sniff them, chase them around cluelessly, or do they calmly offer the cat some space. # Brand positioning The brand, Open Farm, is presented as a high-quality cat food option. It's implicitly positioned in the higher end of the cat food market as it appeals to owners who are particular about what their cats eat. The ad language states owners are careful about "what goes in the bowl", and are using real, responsibly sourced, and questionable-free ingredients. The ad appeals to people who view their cats as family members and want to provide them with the best possible nutrition. # Product The product is Open Farm cat food. The ad mentions that the food is for cat owners who care what goes into their cat's bowls. The product has real ingredients, is responsibly sourced, and has no questionable ingredients. The ad highlights the quality and care that goes into making the food, implying that it is a premium choice for discerning cat owners. # Visual style The video has a casual, UGC feel. It is shot in a selfie-style with the man speaking directly to the camera. The lighting appears natural, as if shot in daylight. There are no noticeable special effects or transitions. The pacing is natural, dictated by the man's speech. # Hooks Spoken: 00:00–00:02 Your cat will know when you're with the right person, by the way. Text overlay: 00:00–01:25 Your cat will know when you're with the right person btw Visual: 00:00–00:02 The man’s face is visible while he’s recording a selfie-style video from within the driver seat of a car. The interior of the car is visible and modern, with black leather seats and a sunroof. He is wearing a light gray sweatshirt. Text at the top reads "Your cat will know when you're with the right person btw". The man appears to be Caucasian, with dark hair and a beard. He is casually smiling and speaking directly to the camera. # Funnel stage Consideration # Pain points The pain point is the concern some cat owners have about the quality and sourcing of ingredients in commercial cat food. # Value propositions - Caring what goes in the bowl - Feeding Open Farm # Benefits - Quality ingredients - Knowing your cat is getting good, healthy food # Features - Real ingredients - Responsibly sourced - Nothing questionable # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a hypothetical user giving advice. # Storyline - 00:00–00:02 00:00–00:02 The man states, "Your cat will know when you're with the right person, by the way." The intention of this statement is to hook the viewer with an intriguing and somewhat humorous opening that connects with pet owners, especially cat lovers. It sets the stage for the rest of the video by establishing the idea that cats have good judgment when it comes to their owner's relationships. The story is told from the man's perspective, who is sharing his opinions on dating and cats. The tone is casual and conversational. - 00:03–00:07 00:03–00:07 He continues, "Yeah, you might be unsure, your friends might be unsure. Your cat, never confused." This builds on the initial hook by emphasizing the cat's supposed clarity and wisdom in judging people. It subtly positions cats as superior judges of character compared to people, adding a humorous element. The story is still told from the man's perspective, with a tone that is slightly tongue-in-cheek. This is a continuation of the previous point. - 00:08–00:11 00:08–00:11 He continues, "Cat moms are selective because they trust their cat's judgment first." This statement reinforces the idea that cat owners value their pets' opinions, especially in relationships. The tone is still casual and conversational, as he validates the behavior of a specific cat owner. This is a continuation of the previous point. - 00:12–00:17 00:12–00:17 He continues, "They've built peaceful little lives they actually enjoy, so anyone new has to fit into that." Here, the speaker emphasizes the importance of maintaining the cat's comfortable lifestyle when introducing someone new. It appeals to the viewer's sense of responsibility towards their pets, implying that a good partner must respect the cat's routine. This continues the speaker's point of view with a conversational tone. - 00:18–00:22 00:18–00:22 He adds, "The first approval doesn't come from her, it comes from the cat." He continues to emphasize the importance of the cat’s opinion above everyone else's including the cat owner's. He is building on the cat's wisdom. The tone is matter of fact. - 00:23–00:28 00:23–00:28 He poses, "She might casually ask, 'So, dog person or cat person?' Sounds like small talk, it's actually a critical moment, okay?" He establishes the question of cat or dog person and shows it's underlying meaning by setting up that it’s something more. - 00:30–00:44 00:30–00:44 He then poses a series of questions, "When you walk in, do you let the cat sniff you? Or are you chasing it around cluelessly like it's a golden retriever? Do you sit down calmly and silently offer respectful die space just in case the cat wants to loaf?" Here, the speaker provides examples of the different ways someone could engage with the cat. - 00:45–00:58 00:45–00:58 He explains the gravity behind each engagement type: "Because if that cat sits on your lap in the first hour, she's telling everyone. If the cat stays in the room but watches you from across the couch like a tiny security guard, your file is under review, okay? If the cat disappears under the bed, it's not looking great for you." The story is told from the man's perspective, with a playful tone that implies the cat is constantly judging potential partners. This is a continuation of the previous point. - 01:00–01:13 01:00–01:13 He then transitions to talking about cat owners, "The kind of woman who pays attention to all that is usually particular about everything else: routine, details, quality, like actually caring what goes in the bowl." Here he makes a transition about the cat owner in general. - 01:11–01:17 01:11–01:17 He then segues into promoting Open Farm: "...and feeding something like Open Farm. Real ingredients, responsibly sourced, nothing questionable." Here he promotes the product Open Farm to the cat owners that he defined earlier. - 01:18–01:25 01:18–01:25 He concludes, "Call them cat ladies, cat moms, whatever. I call them independent with standards. She and the cat expect nothing less." The man finishes the video by showing respect for the group of people that he targeted. He is being supportive of the consumer.

# Ad summary This ad demonstrates how Revolut can allow a user to manage their savings, expenses, and investments from one app. The user can invest in local companies or ETFs with as little as one euro. It ends with a call to action to download the Revolut app and join more than six million clients in Spain. # Brand positioning Revolut is presented as a modern fintech solution that simplifies personal finance by consolidating banking and investment activities into a single, user-friendly mobile app. The brand emphasizes accessibility and convenience, offering a platform where users can manage their savings, expenses, and investments with ease. Revolut aims to democratize investing by allowing users to start with as little as one euro, making it an attractive option for beginners. It follows the norms of other fintech companies by offering a sleek digital interface and promoting financial inclusivity, but differentiates itself by integrating a broad range of financial services, from traditional banking to investment opportunities, all within one app. The brand positioning is both functional (simplifying financial management) and emotional (empowering users to take control of their financial futures). # Product Revolut is presented as a mobile app that allows users to manage their savings, expenses, and investments in one place. It is for anyone who wants an easy way to manage finances, including beginner investors. The app offers features like investing in local companies (such as Inditex and Iberdrola) and ETFs, with the ability to start investing with as little as one euro. The ad highlights the app's USP of consolidating multiple financial activities into a single platform, making it easier for users to manage their money. Use occasions shown include casual use on a couch or at a table. The ad addresses the purchase barrier of high initial investment costs by emphasizing the low entry point of one euro. It also addresses the risk of investment by stating, "como cualquier inversión, tu capital está en riesgo" (as with any investment, your capital is at risk). # Visual style The ad features a casual and personal visual style, resembling user-generated content. The editing includes quick cuts and simple transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial, combining natural lighting and everyday settings with clear visuals of the app interface. The ad maintains a consistent pace throughout. # Hooks Spoken: 00:00–00:02 Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo. Text overlay: 00:02–00:02 Publi, no es un consejo de inversión. Capital en riesgo. Sus inversiones pueden generar beneficios o pérdidas. Los rendimientos pueden verse afectados por las fluctuaciones de las divisas. El rendimiento del pasado no es garantía de resultados futuros. Imágenes de la aplicación con fines ilustrativos. Más información en la descripción. Visual: 00:00–00:02 The shot features a man in his late 20s sitting in a black chair. He has medium-dark skin and dark, curly hair. He is wearing a black sweater and white pants. He is holding a black iPhone and appears to be talking to the camera in selfie mode. Behind him is a wooden cabinet, a white wall, and a framed painting of sailboats. # Funnel stage Consideration # Pain points The ad addresses the difficulty and complexity of managing savings, expenses, and investments across different platforms. It shows the influencer dealing with the difficulty of managing all these aspects of finance separately: “Si hace unos años me dicen que estaría invirtiendo desde el móvil, no me lo creo.” (If someone told me years ago that I would be investing from my phone, I wouldn't believe it) # Value propositions - Manages savings, expenses, and investments in one app - Invest in local companies - Invest in ETFs - Start with one euro # Benefits - Tener mis ahorros, los gastos y las inversiones en una misma app me ha ido súper bien. - podía invertir en empresas locales - ETF - así diversificas. # Features - Savings - Expenses - Inversiones - Puedes empezar con un solo euro # Call to action descarga Revolut # Social proof - "Únete a más de seis millones de clientes en España" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing his experience using the app. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man sitting in a chair, holding his phone and saying that if someone told him years ago that he would be investing from his phone, he wouldn't believe it. This opens the ad from the perspective of a brand user who is talking about his past doubts. The tone is conversational and sets up the premise of how technology has made investing more accessible. - 00:03–00:08 00:03–00:08 The man, now on a sofa, says he has been using Revolut for some time. As he says this, the Revolut app appears above the phone as a transparent graphic. He continues by saying that having his savings, expenses, and investments in one app has been great. This part of the story builds on the previous point by introducing Revolut as the solution. The tone is casual, reflecting a real user sharing his positive experiences. - 00:09–00:13 00:09–00:13 The man says he realized he could invest in local companies like Inditex or Iberdrola. This emphasizes specific investment opportunities available through Revolut. The visuals change to a shot of him standing in a different part of his home, creating a sense of variety and authenticity. - 00:13–00:16 00:13–00:16 The man says he has started investigating some companies that catch his attention. He appears relaxed and casual. This beat suggests that Revolut simplifies the process of researching and selecting investments. - 00:16–00:20 00:16–00:20 The man talks about ETFs. He says, "Basically son un pack con varias empresas. Y así diversificas" (basically, they are a pack with several companies, and this is how you diversify). This segment uses screen recordings of the app to show the interface and the various options available. The message is that the app can help diversify a portfolio. - 00:20–00:24 00:20–00:24 The man explains that you can start with just one euro. The focus shifts to the accessibility of investing, highlighting how Revolut lowers the barrier to entry. The tone is encouraging and aims to appeal to beginners. - 00:24–00:27 00:24–00:27 The man says, "Como cualquier inversion, tu capital está en riesgo" (as with any investment, your capital is at risk). This provides a disclaimer about the risks involved in investing, presented as a responsible advisory from the brand through the spokesperson. - 00:27–00:32 00:27–00:32 The man asks the viewer to download Revolut and join over six million clients in Spain. The ad concludes with a direct call to action. This final message aims to convert viewers into users by highlighting the app's popularity and ease of use.

# Ad summary This ad showcases Rothy's clogs through the lens of a creator who loves the product. She highlights their comfort and versatility, wearing them for various occasions, and shares why they are her most complimented item in February. # Brand positioning Rothy's is presented as a brand that offers stylish, comfortable, and versatile footwear suitable for everyday wear and various occasions. The brand’s image revolves around providing functional yet fashionable shoes that customers can integrate seamlessly into their daily routines. The positioning of the brand seems to focus on practicality and comfort, steering away from purely aesthetic or high-fashion orientations. The ad suggests that Rothy's aims to occupy a space in the consumer's mind as a reliable, go-to choice for footwear that can handle everything from walking the dog to attending a Pilates class. # Product The featured product is Rothy's clogs in the shade 'Butternut'. These are everyday, comfortable shoes known for their versatility. The shoes are slide-on style, making them convenient for various occasions such as walking a dog or wearing to a pilates class with grip socks. The creator implies the clogs are suitable for all seasons and mentions she receives many compliments when wearing them. She describes them as the most functional shoes she owns, indicating their durability and suitability for frequent use. # Visual style The ad features a natural and casual aesthetic with a focus on showcasing the product in a relatable, everyday setting. The editing is simple, with mostly static shots and minimal transitions. The production quality is polished, but maintains a UGC feel, which supports the intended tone of authenticity and personal endorsement. The pacing is consistent and relaxed, aligning with the casual tone and the creator's laid-back delivery. Audio-visual sync is maintained to highlight product features and actions. # Hooks Spoken: My most complimented item in the month of February were my Rothy's clogs. Text overlay: MY MOST COMPLIMENTED ITEM IN FEBRUARY Visual: 00:00–00:02 The shot shows a woman standing in what appears to be an apartment. She has shoulder-length brown hair pulled back in a half-up style. She is wearing a black tank top and off-white pants. She is in the center of the frame and talking to the camera. / 00:02–00:03 The woman holds two Rothy's clogs in the shade 'Butternut' in front of her. The camera remains steady. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a common frustration of finding versatile footwear that is both comfortable and appropriate for various activities and seasons. # Value propositions - Compliments at Pilates as she can just slide them on with her grip socks. - They're kind of like my flip flop but for all seasons. # Benefits - Comfortable - Can slide them on with grip socks - Most functional shoe # Features - Clogs - Shade: Butternut # Call to action None used. # Social proof - These were my most complimented item in February. – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a satisfied customer who is sharing her personal experience with and enthusiasm for the product. # Storyline - 00:00–00:03 The creator begins by stating that her most complimented item in the month of February were her Rothy's clogs, setting the stage for why they're her favorite. - 00:03–00:09 She then says that she'll talk about why she loves them and why she thinks she got so many compliments on them, indicating that she will provide her reasoning for purchasing the item. - 00:09–00:14 She transitions to sharing that she has many different pairs, styles, and colors. - 00:14–00:22 She returns to the focus clogs and states that she wears them the most. She then identifies the shade as Butternut, and highlights that they are worn and very loved, visually showing their use. - 00:22–00:26 She emphasizes that they are her everyday pair, reiterating how much she loves them, and repeating that they are so comfy. - 00:26–00:31 She notes that is why she thinks she gets the most compliments on these specifically because she wears them for so many different occasions. - 00:31–00:38 She highlights several different occasions she wears the clogs for: walking the dog, pilates, and notes that she gets a lot of compliments at Pilates as she can just slide them on with her grip socks. - 00:38–00:47 She concludes by describing the clogs as her flip flop, but for all seasons. And the most functional shoe; she wears them everywhere.

# Ad summary This ad features a creator reviewing SkinCeuticals Future Mineral UV Defense sunscreen and C E Ferulic serum, including a demonstration of how the products blend into their skin. # Brand positioning SkinCeuticals is presented as a high-end skincare brand focused on advanced formulas and effective results. The brand is positioned as a premium choice, utilizing ingredients like zinc oxide, titanium dioxide, and ferulic acid to promote skin health, protect against aging, and provide a radiant glow. The brand aligns with a lifestyle of skincare mindfulness, appealing to consumers who prioritize scientifically-backed products and visible improvements. The brand emphasizes the effectiveness of its products and supports its claims with scientific data and consumer testimonials, pushing against the trend of purely aesthetic skincare. # Product The ad showcases SkinCeuticals Future Mineral UV Defense sunscreen and C E Ferulic serum. The sunscreen is a mineral-based formula with zinc oxide and titanium dioxide, offering SPF 50 protection against fine lines, wrinkles, and dark spots. A key selling point is its ability to blend well with the skin without leaving a white cast, as demonstrated by the creator’s application. The sunscreen is for anyone looking for effective sun protection combined with anti-aging benefits. The C E Ferulic serum is presented as a perfect pairing with the sunscreen, complementing its protective qualities. The ad conveys the value of trying these products by highlighting their blendability, protective ingredients, and skin-enhancing results. # Visual style The ad has a UGC feel, shot in a simple, brightly lit setting with minimal background distractions. The editing style is straightforward with static shots and occasional zooms to emphasize product application and features. The production quality appears casual, aligning with the style of content typically found on Reels or TikTok, which supports the ad's tone of authenticity and relatability. The pacing is moderate, with a focus on clearly showing the products and their application. # Hooks Spoken: 00:00–00:07 I’m obsessed with the SkinCeuticals Future Mineral UV Defense sunscreen, which pairs perfectly with the C E Ferulic serum. Text overlay: 00:01–00:04 Future Mineral UV Defense sunscreen / 00:04–00:06 which pairs perfectly with the C E Ferulic serum Visual: 00:00–00:04 A fair-skinned Asian woman with long black hair, wearing a gray tank top and a watch, holds up a black bottle of SkinCeuticals Future Mineral UV Defense sunscreen in front of a white wall. She is smiling slightly. The camera is positioned at chest level, using a stationary selfie-style framing. / 00:04–00:06 The woman now holds a small brown bottle of SkinCeuticals C E Ferulic serum in the other hand. She positions a glass dropper in front of her face before dispensing the serum into her palm. The camera maintains a close-up, stationary selfie-style framing. / 00:06–00:07 The woman rubs the serum on her face. The camera zooms in slightly to focus on the application process. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of sunscreens that leave a white cast, making them less appealing or suitable for everyday wear. This is visibly countered when the creator blends the product into her skin, showing that it blends well. # Value propositions - Mineral sunscreen blends seamlessly: The product provides effective sun protection while also being cosmetically elegant. - SPF 50 protects against aging: This suggests comprehensive protection beyond just sunburn prevention. # Benefits - Sits well with skin tone - Blends into skin without leaving a white cast - Protects against fine lines - Protects against wrinkles - Protects against dark spots - Leaves skin with the best glow # Features - Mineral-based formula - Zinc oxide - Titanium dioxide - SPF 50 # Call to action None used. # Social proof - "95% of consumers that tried the sunscreen for a week said that the product sits well with their skin tone" – Consumer # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator reviewing and demonstrating the product, lending authenticity and relatability. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the SkinCeuticals Future Mineral UV Defense sunscreen and mentions that it pairs well with the C E Ferulic serum. This is conveyed from the creator's perspective, setting up the ad as a review and demonstration. - 00:04–00:06 00:04–00:06 The creator demonstrates the C E Ferulic serum by dispensing drops into their palm. The purpose is to show the product's texture and how it's prepared for application, from the creator's POV. - 00:06–00:07 00:06–00:07 The creator applies the C E Ferulic serum to their face, demonstrating its use. The intention is to show the user how the serum integrates into a skincare routine, conveyed from the user's perspective. - 00:07–00:12 00:07–00:12 The creator shares that 95% of consumers who tried the sunscreen for a week said that the product sits well with their skin tone. The intention is to build trust and credibility through statistical social proof. - 00:12–00:18 00:12–00:18 The creator applies the SkinCeuticals Future Mineral UV Defense sunscreen to their face, highlighting how well it blends without leaving a white cast. The intention is to demonstrate a key product benefit and showcase its suitability for various skin tones, conveyed from the user's perspective. - 00:18–00:29 00:18–00:29 The creator states that the sunscreen is made with zinc oxide and titanium dioxide, providing an SPF of 50, and protects against fine lines, wrinkles, and dark spots while leaving skin with the best glow. The intention is to communicate product features and benefits from the user’s perspective.

# Ad summary The ad features a woman debunking common myths about raw feeding for dogs, specifically promoting Stella & Chewy's Freeze-Dried Raw Dinner Patties. She addresses concerns about safety, convenience, and nutritional balance, using her own dog as an example. The video includes shots of her preparing the food, her dog eating it, and interacting with the dog and a child, ending with a product shot and a call to action. # Brand positioning The brand Stella & Chewy's is positioned as a trusted and responsible pet food company that provides a safe, nutritionally balanced, and convenient raw diet option for dogs. They aim to occupy a space in the consumer's mind as a solution for pet owners who want to feed their dogs a raw diet but are hesitant due to common misconceptions. The brand aligns with values of pet health, well-being, and ease of use for pet owners. They push against the perception that raw feeding is unsafe, inconvenient, or nutritionally imbalanced, instead offering a modern, processed raw alternative. The positioning is both functional (safe, balanced, convenient) and emotional (giving your dog the "healthiest, most natural diet possible," promoting dog's well-being). # Product The product is Stella & Chewy's Freeze-Dried Raw Dinner Patties, specifically the "Super Beef" flavor, which contains 95% beef, organ, & bone. It's a freeze-dried raw dog food designed to be a safe, nutritionally balanced, and convenient alternative to traditional raw diets. It works by being rehydrated or served dry. The product is for dog owners who are considering a raw diet but are skeptical about its safety, convenience, or nutritional completeness. Key features mentioned include: freeze-dried raw, made using high-pressure processing (HPP) to neutralize pathogens, formulated to meet AAFCO standards for all life stages, and can be crumbled up or served whole. USPs include safety (due to HPP), convenience (easy preparation), and nutritional completeness (AAFCO standards). The ad shows the product being served in a bowl, being eaten by the dog, and being handled by the owner. It addresses purchase barriers by explaining how the HPP process ensures safety and how easy it is to prepare. # Visual style The ad features a hybrid visual style, blending polished UGC with some commercial graphic elements. The editing rhythm is quick and dynamic, with frequent cuts (average 1-2 seconds per shot), maintaining high engagement. Editing style: Features quick cuts, jump cuts between talking head and action shots, and some smooth transitions (like the split-screen effect). Production quality: Leans towards a polished UGC feel, utilizing natural lighting in home and outdoor settings, but with clear audio and crisp video quality. The talking-head segments are well-lit, and the product shots are clear. The use of text overlays and a final graphic slide gives it a slightly more commercial touch than raw UGC. Visual motifs: A recurring motif is the dog eating or interacting positively with the food, emphasizing palatability and enjoyment. The split-screen format is also used as a motif to combine the speaker's narrative with visual proof or emotional context. Pacing: Fast-paced throughout, with many cuts per minute to keep the viewer engaged. The pace remains consistent, creating a continuous flow of information and visuals. Audio-visual sync: Cuts, text overlays, and product actions are well-synced with the voiceover lines. For example, when "MYTH #1" is spoken, the text appears, and visuals supporting or refuting the myth are shown immediately. # Hooks Spoken: Debunking the myths why feeding raw is safer than you think. Text overlay: DEBUNKING THE MYTHS / why feeding raw / is safer than you think Visual: Close-up selfie-style shot of a fair-skinned woman, likely in her 30s-40s, with long brown hair and blue eyes, smiling and speaking directly to the camera. She's wearing a light gray v-neck top. The background is a blurry indoor setting, likely a home, with a white wall and a hint of a staircase railing. Camera is handheld, slightly shaky. / Close-up, slightly low-angle shot of a brindle-patterned dog with white markings on its chest and snout. A fair-skinned hand offers a round, light brown, freeze-dried patty to the dog, which takes it gently. The setting is a kitchen with gray cabinets and a white countertop. Camera is handheld. / Medium shot from a slightly elevated angle of the woman (as described above), kneeling on green grass, petting the dog. Beside her, a young fair-skinned child with blonde hair (wearing a blue and green patterned swimsuit/dress) also kneels, holding a blue cloth near the dog. The background is a grassy lawn with trees and a wooden fence. Camera appears tripod-mounted or steady handheld. / Medium close-up, chest-up shot of the woman from the first scene, in the same setting, speaking directly to the camera with a confident expression. The camera is steady handheld. # Funnel stage Middle of funnel # Pain points Fear about raw feeding safety: "One of the biggest myths about raw feeding is that it's unsafe due to bacteria." (00:16-00:21) Perception of raw feeding as time-consuming and inconvenient: "Another misconception is that raw feeding is time-consuming and inconvenient." (00:28-00:34) Concern about nutritional imbalance in raw diets: "Some people believe that raw diets are nutritionally imbalanced." (00:41-00:46) # Value propositions - Safer than you think (Addresses fear of raw food safety through HPP) - Not alone! (Empathy, community for skeptical raw feeders) - Safe for your pet (Safety from pathogens through HPP) - It is that easy! (Convenience of preparation) - Formulated to meet all the AAFCO standards for all life stages (Nutritional completeness and balance) - Ensuring that your dog receives all the balanced nutrition that they need to thrive! (Supports overall health and well-being) - Healthiest, most natural diet possible (Optimal health outcome) - Safe, nutritionally balanced, and convenient option that you and your dog are gonna love! (Comprehensive value summary) # Benefits - Safer than you think - Safe for your pet - Easy - Balanced nutrition - Need to thrive - Healthiest, most natural diet possible # Features - Freeze-dried raw - 95% Beef, Organ & Bone - Made using high pressure processing - Neutralizes pathogens - Formulated to meet all the AAFCO standards - For all life stages - Can crumble them up or serve them whole # Call to action 01:13-01:15: "Try Stella & Chewy's Freeze-Dried Raw Dinner Patties today and see the difference for yourself." (Spoken) 01:15-01:19: "SHOP NOW" (Button on final graphic) # Social proof - "I used to feel the same way too" – Female 1 (Creator/Customer) - "That was until I found Stella & Chewy's Freeze-Dried Raw Dinner Patties" – Female 1 (Creator/Customer) - "You and your dog are gonna love!" – Female 1 (Creator/Customer) - "See the difference for yourself" – Female 1 (Creator/Customer) # Point of view - Customer 100% – The ad is delivered by an individual sharing her personal experience and recommendations as a dog owner, using first-person language and demonstrating the product's use within her home and family life. # Storyline - 00:00–00:01 A woman speaks directly to the camera, announcing she's "debunking the myths" about raw feeding. This sets an educational and authoritative tone, inviting viewers to learn about a potentially controversial topic from an informed perspective. - 00:01–00:03 Quick cuts show the dog being hand-fed a patty, then the dog and woman with a child in a grassy yard, then the woman preparing the food in the kitchen. Text overlays question the safety of raw feeding, conveying the initial skepticism many owners might feel. This immediately dives into the core problem and hints at the solution. - 00:03–00:05 The woman explains the intent of the ad: "why feeding raw is safer than you think." This directly addresses the central pain point of fear or misinformation regarding raw diets. She uses a confident and reassuring tone, signaling she will provide clarity. - 00:05–00:07 The woman continues, speaking to skeptical owners, "If you're considering a raw diet for your dog but feeling skeptical, you're not alone!" This establishes empathy and relatability, positioning her as someone who understands the audience's concerns. - 00:07–00:08 The woman reiterates, "you're not alone!" further building rapport and creating a shared experience with the viewer. - 00:08–00:11 The woman admits, "I used to feel the same way too," while the screen splits to show the dog looking somewhat sad or confused. She attributes her past skepticism to "some misconceptions." This strengthens her credibility as a peer who has overcome the same hurdles, and the dog's expression visually reinforces the idea of something being "wrong" or "unclear" before the solution. - 00:11–00:13 The woman reveals the solution: "That was until I found Stella & Chewy's." A full product shot of the bag and patties appears. This is the turning point, introducing the brand as the answer to the misconceptions. - 00:13–00:16 The dog sniffs the bag, and the woman holds up a patty. She names the full product: "Stella & Chewy's Freeze-Dried Raw Dinner Patties." This provides a clear product identification and shows the dog's interest, hinting at palatability. - 00:16–00:21 The woman introduces "MYTH #1" (unsafe due to bacteria) while the dog eats the raw food, and then rests, looking somewhat tired. This directly confronts a major fear, immediately demonstrating the product's safety through the dog's confident consumption. The subsequent dog resting shot contrasts with the fear of illness, suggesting well-being. - 00:21–00:28 The woman explains HPP (High Pressure Processing) as the safety mechanism, showing her pouring patties into a bowl, holding a patty, and the dog eating. She concludes, "making the food safe for your pet." This provides a functional benefit and reassurance, directly countering Myth #1. The visual of simple preparation reinforces ease. - 00:28–00:32 The woman introduces "MYTH #2" (time-consuming and inconvenient) while the dog is shown relaxing on a bed and then waiting by its bowl. This addresses another common barrier to raw feeding, visually highlighting the dog's calm expectation, which contrasts with the idea of inconvenience. - 00:32–00:36 The woman refutes Myth #2: "But with these patties that couldn't be further from the truth." The dog eats the food off the floor. This directly asserts the product's convenience, with the dog eating readily. - 00:36–00:41 The woman demonstrates the ease of preparation: "You can simply crumble them up or serve them whole. It is that easy!" She crumbles patties and then has the dog "shake" for a whole patty. This directly illustrates the convenience, proving the claim through visual demonstration and interaction with the dog. - 00:41–00:45 The woman introduces "MYTH #3" (nutritionally imbalanced) while the dog is shown scratching, then its nose and mouth are close-up. She exclaims, "So wrong!" This tackles another critical concern for pet owners, setting up a strong rebuttal with visual emphasis on the dog's health or potential issues. - 00:45–00:52 The woman states the patties are "formulated to meet all the AAFCO standards for all life stages." The dog licks its lips and then rests, looking content. This provides expert validation for nutritional completeness, directly countering Myth #3 and reassuring the viewer about the product's quality. - 00:52–00:54 The woman and child interact with the dog outdoors. She explains the product "ensuring that your dog receives all the balanced nutrition that they need to thrive!" This connects the product's benefits to the dog's overall health and happiness, reinforcing a positive emotional outcome. - 00:54–00:58 The woman walks the dog in a natural setting, then the dog runs across a lawn. This visualizes the "thrive" aspect, showing a healthy, active dog enjoying life. - 00:58–01:00 The woman appears on screen again, encouraging viewers, "Don't let misconceptions hold you back from giving your dog the healthiest, most natural diet possible." This is a strong call to action and a summary of the ad's main message, empowering the viewer to choose the product. - 01:00–01:03 The dog interacts affectionately with the woman, then stands beside the product bag in a field. The text reinforces "healthiest, most natural diet possible." This emotionally reinforces the bond between owner and pet, linking the product to a better quality of life for the dog. - 01:03–01:13 The woman holds the product bag and highlights key benefits: "Stella & Chewy's Freeze-Dried Raw Dinner Patties offer a safe, nutritionally balanced, and convenient option that you and your dog are gonna love!" This is a concise summary of the product's value proposition, directly addressing the debunked myths and showing owner and dog satisfaction. - 01:13–01:15 The woman encourages viewers to "Try Stella & Chewy's Freeze-Dried Raw Dinner Patties today and see the difference for yourself." This is a clear, direct call to action, promoting trial. - 01:15–01:19 A final product shot with branding, stars, and "SHOP NOW." This serves as the ultimate call to action, providing a clear visual cue for conversion.

# Ad summary This ad features a woman who is partnering with Strivectin to promote their Barrier Restore Plus Soothing Ceramide Cream. She shares how her skin gets red and sensitive when the weather gets colder and dryer. She says that the Strivectin cream helps with that. She shares a before and after photo, mentioning that the redness has gone down, and her skin feels smoother and calmer. She also notes that the pump is super easy to use and keeps the product clean. She calls out that Strivectin's NIA 114 helps boost results and that everything is clinically tested. She closes by saying you can shop Strivectin at Ulta Beauty. # Brand positioning Strivectin is presented as a brand offering effective skincare solutions, particularly for sensitive skin. The brand's positioning emphasizes scientific validation, with claims of clinical testing and acceptance by the National Rosacea Society. Strivectin aligns itself with gentle yet effective skincare, pushing against harsher treatments that might irritate sensitive skin. The brand identity balances functional performance (NIA 114 technology, clinically tested) with emotional reassurance (soothing, calming). The Strivectin Barrier Restore Plus Soothing Ceramide Cream is designed to address redness and sensitivity, providing smoother and calmer skin. # Product The Strivectin Barrier Restore Plus Soothing Ceramide Cream is a skincare product designed to alleviate redness and sensitivity, particularly in colder and drier weather. It contains Strivectin's NIA 114, which boosts results from the ingredients. The product is presented in a white jar with a pink top. The product is dispensed via a pump, keeping the product clean and making it easy to use. According to the ad, the product is clinically tested and accepted by the National Rosacea Society, making it gentle and effective. The woman presenting the product says that her skin looks smoother, feels stronger and calmer, and has reduced redness after using the cream. The ad implies the cream is worth trying because it provides soothing relief and visible improvements for sensitive skin. # Visual style The ad has a natural, unfiltered aesthetic. The editing style consists of static shots with smooth transitions. The production quality has a UGC feel, enhanced by direct address and personal testimonials. The pacing is consistent. The woman speaking in the video is center-framed. # Hooks Spoken: 00:00–00:05 When the weather gets colder and drier, my skin gets so red and sensitive, but I have found something that's been helping. Text overlay: 00:00–00:05 #StriVectinPartner / 00:00–00:01 S.O.S / 00:00–00:01 FOR / 00:00–00:01 SENSITIVE SKIN / 00:00–00:03 When the weather gets colder and drier / 00:02–00:04 my skin gets so red and sensitive / 00:04–00:07 but I have found something that's been helping Visual: 00:00–00:05 The shot features a blonde woman with fair skin and blue eyes, wearing a gray zip-up jacket, speaking directly to the camera. She is centered in the frame. The background is a blurred, neutral wall with a door frame visible. The lighting is soft and natural. Half of her face is obscured by a vertical split screen that displays a static image of her face with redness on her cheek. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is skin redness and sensitivity due to colder, drier weather, which is explicitly stated as: "When the weather gets colder and drier, my skin gets so red and sensitive." # Value propositions - Accepted by the National Rosacea Society, meaning it's extra gentle and effective - The pump dispenser keeps the product clean and is super easy to use - Strivectin's NIA 114 helps boost results from the ingredients, making the product more effective # Benefits - Helps boost results from the ingredients - Extra gentle and effective - Easy to use - Keeps the product clean # Features - Strivectin's NIA 114 - Pump dispenser # Call to action Shop StriVectin at Ulta Beauty # Social proof - "Everything's clinically tested and it's even accepted by the National Rosacea Society" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman using the product and recommending it to others. # Storyline - 00:00–00:05 00:00–00:05 The presenter describes how her skin gets red and sensitive when the weather gets colder and drier, but that she has found something to help. This frames the problem and sets up a need for the product. The audience experiences this from the customer's perspective, through the presenter's direct address and relatable concern. - 00:07–00:11 00:07–00:11 The presenter introduces Strivectin's Barrier Restore Plus Soothing Ceramide Cream. This introduces the product as the solution to the previously described problem. This is the official voice of the brand communicated by the presenter. The tone is informative and positive, highlighting the product's name and benefits. - 00:12–00:18 00:12–00:18 The presenter shares a before-and-after photo, claiming that the cream has reduced redness and made her skin smoother, stronger, and calmer. This provides visual proof and testimonials for the product's effectiveness. The audience is seeing the experience from the customer's perspective via visual transformation and the presenter's claims. - 00:18–00:24 00:18–00:24 The presenter demonstrates the product's pump design and states that she loves using it at night to wake up to softer, calmer skin. This emphasizes the ease of use and highlights the product's usability. The customer's perspective is conveyed through the personal testimonial and focus on practical application. - 00:25–00:35 00:25–00:35 The presenter shares claims about the product including that Strivectin's NIA 114 helps boost results and that the product is clinically tested and accepted by the National Rosacea Society. This strengthens credibility through claims and social proof. The brand's voice is conveyed through product details and validation claims. - 00:36–00:41 00:36–00:41 The presenter encourages the viewer to shop Strivectin at Ulta Beauty and claims that the viewer's skin will love it. This provides a direct call to action with a closing emotional appeal. The audience experiences this from the brand's perspective, with a positive tone.

# Ad summary This ad features Karl Stefanovic, a well-known Australian television presenter, promoting AG1. He explains that he wakes up at 3:00 a.m. every day and cannot afford to get sick, so he takes one scoop of AG1, which he describes as containing vitamins, minerals, and probiotics. # Brand positioning The brand AG1 is presented as a comprehensive health supplement designed for busy professionals who need to maintain peak performance. The ad positions AG1 as a simple, all-in-one solution for daily nutritional needs, containing vitamins, minerals, and probiotics. This positioning targets consumers who value efficiency and health, offering a way to stay healthy with minimal effort. By featuring Karl Stefanovic, the brand aligns itself with a high-profile, active lifestyle. The brand emphasizes functionality and convenience, contrasting with the complexity of traditional health routines. # Product AG1 is presented as an all-in-one health supplement in powder form, designed for daily use. It is portrayed as a convenient way to get essential vitamins, minerals, and probiotics. The product is suitable for individuals with busy lifestyles who need to maintain their health without spending a lot of time on it. The key selling points are its simplicity (one scoop), comprehensiveness (vitamins, minerals, probiotics), and speed (takes less than a minute to prepare). The ad addresses the purchase barrier of time commitment by highlighting how quickly and easily the supplement can be incorporated into a daily routine. # Visual style The ad has a casual, UGC-like feel, as if it were shot in a studio setting with available lighting. The editing includes static shots, smooth transitions, and zooms, creating a natural and straightforward presentation. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. # Hooks Spoken: Male 1: Every single day, I'm up at 3:00 AM, and I've got to get cracking. Text overlay: 00:00-00:01 EVERY SINGLE DAY / 00:01-00:03 I'M UP AT 3:00AM / 00:03-00:05 AND I'VE GOT TO GET CRACKING Visual: 00:00–00:02 The shot features a man walking towards the camera in what appears to be a studio setting. He is fair-skinned, middle-aged, and wearing a black t-shirt and gray jeans. He walks past lighting equipment and a desk with various items on it. The background includes a brick wall and partial view of a doorway. The camera is static and provides a medium shot of the man. / 00:02–00:05 The camera follows the man as he walks towards a chair in a studio setting. He is fair-skinned, middle-aged, and wearing a black t-shirt and gray jeans. The background includes a brick wall and a microphone stand. The camera is static and provides a medium shot of the man. # Funnel stage Consideration # Pain points Busy people need to maintain their health but often lack the time for complex routines. The ad highlights the need to stay healthy due to demanding schedules: "I'm up at 3:00 AM, and I've got to get cracking. Live TV and everything else in between...I cannot afford to get sick." # Value propositions - One scoop of AG1, and I'm into the fun - All the basics covered in under a minute # Benefits - All the basics covered - I don't have to even think about it # Features - Vitamins - Minerals - Probiotics # Call to action None used. # Point of view - Brand 100% – The ad is communicated from the brand's POV. # Storyline - 00:00–00:11 Karl walks into the shot holding a bottle and papers. He is talking about how early he gets up and how he cannot afford to get sick. - 00:11–00:14 Karl sits in the chair and shows the AG1 product. - 00:14–00:17 The ad shows a hand adding the powder to the water. - 00:17–00:20 The hand closes the bottle and shakes it. - 00:20–00:22 The brand logo appears on screen.

# Ad summary A woman holds up a pair of gray Allbirds Tree Dasher NZ sneakers and raves about them. She loves the wide toe box, the lightweight feel, the fact they are sustainable, and that they can be thrown in the washing machine. She highly recommends them as perfect for everyday wear. # Brand positioning Allbirds is presented as a shoe brand that makes sustainable, comfortable, and practical shoes for everyday wear. The brand positions itself as aligning with values of sustainability and convenience, as demonstrated by the shoe's ability to be washed in a washing machine. It fills a niche of providing comfortable footwear for those who are on their feet a lot, while also being lightweight, stylish, and easy to care for, therefore pushing against category norms of sacrificing comfort for style or durability. # Product The product featured is the Allbirds Tree Dasher NZ, a gray-colored tennis shoe designed for everyday wear. It is explicitly stated that the shoes are lightweight, sustainable, and machine washable. The shoes are made with a wide toe box to accommodate foot issues. The shoes are said to be perfect for people who are on their feet a lot and need extra comfort. These tennis shoes are shown to be stylish and cute. # Visual style The ad has a casual, UGC-style aesthetic with a static shot of a woman speaking directly to the camera. The production quality is simple, resembling a natural and unedited video taken at home. The pacing is consistent with static shots and no transitions, and edits timed to natural speech. # Hooks Spoken: Female 1: Check out my new favorite super comfy tennis shoe by Allbirds. Text overlay: Check out my new favorite super comfy tennis shoe by Allbirds Visual: 00:00–00:03: A woman stands indoors, facing the camera directly, holding up a pair of gray tennis shoes in front of her. She is wearing a light blue shirt and has shoulder-length brown hair. The background shows a decorated living space. # Funnel stage Consideration # Pain points Having foot issues that make it difficult to find comfortable shoes with enough room in the toe box. # Value propositions - Accommodates foot issues due to the shoe having a wide toe box - Easy to clean because the shoe is machine washable - Comfortable enough to wear all day and especially if you're on your feet a lot # Benefits - Accommodates foot issues - Comfortable to wear - Easy to clean # Features - Wide toe box - Sustainable - Lightweight - Machine washable # Call to action So I think you should grab yourself a pair. # Social proof - "I highly, highly recommend these. It's really all I wear" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer of Allbirds reviewing the product. # Storyline - 00:00–00:03 A woman holds up a pair of tennis shoes and introduces her "new favorite super comfy tennis shoe by Allbirds." - 00:03–00:10 She identifies them as the Tree Dasher NZ and emphasizes that they have a wide toe box to accommodate her foot issues. - 00:11–00:15 The woman states that the shoes are sustainable and lightweight, and she points out their cuteness. - 00:16–00:18 She states that the best part is that they can be thrown in the washing machine. - 00:19–00:31 The woman concludes by saying the shoes are perfect for everyday wear, especially if you're on your feet a lot, and that she highly recommends them as they are all she wears. She suggests that the viewer grab themselves a pair.

# Ad summary This ad features a male creator discussing how he keeps his testosterone levels over 900 naturally as a 32-year-old man by using whole, local foods, Ancestral Supplements, spending time in the sun, doing red light therapy, lifting weights, and doing sauna and cold plunges. # Brand positioning Ancestral Supplements is a brand that offers supplements made from grass-fed beef organs, providing all the raw materials the body needs to perform its intended functions. The brand embraces a natural, primal lifestyle, aligning with values of traditional diets and holistic well-being. They push against the norms of modern, processed foods, promoting a return to nutrient-dense, whole foods. The brand positioning is both functional, by delivering essential nutrients, and emotional, by tapping into a desire for optimal health and vitality through ancestral practices. # Product The featured product is Grassfed Mofo by Ancestral Supplements, a dietary supplement made from grass-fed beef organs, including testicle, prostate, heart, liver, and bone marrow. It is designed for individuals seeking to boost their testosterone levels naturally. The supplement provides raw materials necessary for the body's optimal function, addressing a need for nutrient-dense foods. The ad language emphasizes that this supplement is part of a whole food based diet to optimize nutrient intake for boosted testosterone. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style includes quick cuts and static shots, creating a hybrid feel that balances UGC authenticity with commercial quality. The pacing is moderate and consistent, with cuts timed to emphasize key points in the voiceover. The use of clear visuals and professional presentation supports the ad's educational and persuasive tone, targeting an audience interested in health and wellness. # Hooks Spoken: Guys, my testosterone is over 900 entirely natural as a 32-year-old guy. [Enthusiastically] Text overlay: Testosterone / 956 Visual: 00:00–00:05 The creator stands in a kitchen wearing a grey t-shirt, facing the camera with a variety of whole, local foods displayed on the counter in front of him, including meat, eggs, raw milk, fruits, vegetables, sourdough bread, olive oil, maple syrup, honey, coffee beans, and Ancestral Supplements. # Funnel stage Consideration # Pain points Many men struggle to maintain healthy testosterone levels naturally, leading to concerns about vitality and overall well-being. This ad addresses that pain point by showcasing a solution based on whole foods and supplements. # Value propositions - Achieve high testosterone naturally through a combination of diet, supplements, and lifestyle habits. - The supplement provides raw materials necessary for the body's optimal function # Benefits - High testosterone levels - Provides raw materials necessary for the body's optimal function - Naturally boost testosterone levels - eating a primarily whole food-based diet with testosterone boosting nutrients # Features - Whole, local foods: meat, eggs, raw dairy, fruit and veggies, sourdough, olive oil, maple syrup, and honey - Grassfed Mofo by Ancestral Supplements: dietary supplement made from grass-fed beef organs # Call to action Click here to Save 20% # Point of view - Brand 100% – The entire ad is communicated from the brand’s perspective through a creator who presumably works with the brand. # Storyline - 00:00–00:05 The creator stands in his kitchen in front of a variety of foods, including meat, eggs, milk, fruits, vegetables, and supplements. He states that his testosterone is over 900, all natural, as a 32-year-old man, and that he is going to explain how he does it. - 00:05–00:15 He lists the types of foods he eats, including meat, eggs, raw dairy, fruit and veggies, sourdough, olive oil, maple syrup, and honey, specifying that he tries to stick to whole, local foods as much as possible. - 00:15–00:20 He takes Ancestral Supplements beef organs, explaining he's eating the most nutrient-dense foods on the planet. - 00:20–00:28 He specifies that he takes grass-fed Mofo by Ancestral Supplements, full of all the raw materials his body needs to do what it was designed to do. The label of the product is shown. - 00:28–00:31 He sits on his porch eating and spending time in the sun. - 00:31–00:34 He explains that in the winter months, he likes to utilize a lot of red light therapy. - 00:34–00:40 He lifts weights most days out of the week, including weight training and high intensity interval training. - 00:40–00:46 He does regular sauna and cold plunges, which, done responsibly, have both been shown to help testosterone levels naturally. - 00:46–01:00 The creator is back in his kitchen with all of the foods. He states that having high testosterone is entirely possible for you, you just need to be able to put your body in the environment for it to do so, and eating a primarily whole food-based diet like this is full of testosterone boosting nutrients from all these foods here.

# Ad summary A female creator shares her experience with Arrae's Inositol supplement. She adds it to her coffee and shares that it helps with her hormone breakouts. # Brand positioning Arrae presents itself as a natural solution for hormone balance, targeting women who are looking for alternatives to conventional medicine. The brand appears to position itself as a provider of core nutrients for women with hormone imbalances. # Product The product is Arrae's Inositol supplement, described as a women's core nutrient pack in vanilla flavor. It is intended to be added to coffee or other beverages. It promotes metabolic balance, hormone vitality, and cellular energy, addressing issues like hormonal breakouts, inconsistent cycles, low libido, and irregular periods. # Visual style The ad has a UGC aesthetic. It is shot in a brightly lit home kitchen and features a medium camera frame that stays focused on the subject. Editing is minimal with a few simple cuts. The overall style aims to create a casual, approachable tone. # Hooks Spoken: Female 1: Why do no doctors talk about this?? / Female 1: One key ingredient that all women really need to be on that no doctor's gonna tell you about. Text overlay: Why do no doctors talk about this?? Visual: 00:00–00:03: The shot is medium-framed and features a fair-skinned woman with long blonde hair and light makeup. She is wearing a sage green jacket. She is in a kitchen and seated at a white countertop. She is holding a box of 'arrae INOSITOL' core nutrient packs. A glass of coffee sits in front of her. Text overlay: 'Why do no doctors talk about this??' # Funnel stage Middle of funnel (Consideration) # Pain points The ad focuses on the frustration of dealing with 'female issues' and 'messed up hormones,' specifically mentioning hormonal breakouts, inconsistent cycles, low libido, and irregular periods. Visual quote: 'I'm tired of running back and forth to the dermatologist and I'm not getting on Accutane.' # Value propositions - Natural solution to help hormonal breakouts, low libido, and irregular periods # Benefits - Promotes metabolic balance - Hormone vitality - Cellular energy - Helps with hormonal breakouts - Helps with inconsistent cycle - Helps with low libido - Helps with irregular periods # Features - Women's core nutrient pack - Vanilla flavor # Call to action None used. # Social proof - "So I'm really hoping that this will help my hormonal breakouts because y'all know I've been suffering with that" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The creator begins by teasing the audience with a product 'no doctor is going to tell you about' to create curiosity and hint at the unaddressed need. - 00:04–00:08 She explains that she has had 'female issues' and 'messed up hormones' since getting her IUD removed. This is designed to create a relatable scenario to connect with the target demographic. - 00:09–00:14 She says she is trying to treat everything the 'natural way' instead of being on medicine, which communicates a preference for natural solutions and sets up the product as the solution. This is told from the creator's perspective. - 00:14–00:21 She shares that she's started using Arrae's Inositol supplement, describing it as a women's core nutrient pack in vanilla flavor that she adds to her coffee. - 00:21–00:26 She then lists the supplement's benefits, including metabolic balance, hormone vitality, and cellular energy. - 00:27–00:34 She expresses her hope that the product will help with her hormonal breakouts and says she is tired of running back and forth to the dermatologist and not getting on Accutane. This is designed to reinforce the customer's pain point. - 00:34–00:41 She lists the problems the supplement is intended to treat, including inconsistent cycles, low libido, irregular periods, and hormonal breakouts, before stating that 'this supplement is gonna be your best friend'. - 00:41–00:49 The video concludes by restating the opening hook, telling the audience this is one key ingredient that all women really need to be on that no doctor is going to tell you about, because it is 'not putting money in the doctor's pocket'. This is designed to drive home the value proposition and spark engagement.

# Ad summary This ad showcases how Canva can be used to design a room's layout. The creator asks Canva to generate images based on a specific color and then incorporates those items into the room's design. Canva's features such as background remover, drag and place, and editing within layers, are highlighted. # Brand positioning Canva is presented as an intuitive design tool that empowers anyone to plan and visualize their creative projects, particularly in home decor. The brand aims to occupy a space that is accessible and easy to use for creative planning. It promotes a functional and creative approach, pushing against the idea that interior design requires complex software. Canva is presented as a tool that breaks down barriers to design, offering a user-friendly experience that simplifies the design process for both professionals and amateurs alike. # Product Canva is showcased as a versatile online design and visual communication tool. It provides users with an array of resources and features, including the ability to generate images, upload mockups, and create collages. Canva enables users to plan and visualize a room makeover, starting from the initial concept to the final execution. Highlighted features include the background remover, drag-and-place functionality, and layer editing. It is intended for anyone looking to make a room design or layout and helps overcome purchase barriers by demonstrating its simplicity and effectiveness in planning and executing design projects. # Visual style The ad uses a hybrid of polished commercial and UGC elements to create a bright, inviting feel. The editing style includes quick cuts and static shots to keep the pacing engaging, with transitions timed to the audio. The production quality is polished, blending UGC elements with a commercial style to convey a sense of authenticity and professionalism. This supports the tone by making it feel both personal and credible. # Hooks Spoken: 00:00–00:05 Today I am using Canva to help plan out my chaotic teal room makeover because duh. Text overlay: 00:00–00:03 Canva / 00:00–00:03 Making the hottest room ever with CANVA / 00:00–00:05 today I am using Canva to help plan out my chaotic teal room makeover because duh Visual: 00:00–00:02 A front-facing shot of a teal room. There is a white rug, two white chairs with an ottoman, a desk with a computer, and a window with teal and pink curtains. Light comes in from the window and shines on the floor. There are teal walls. The camera pans up slightly to show more of the wall and a ceiling fan with decorations on it. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling to visualize a room design before starting the project. # Value propositions - Visual planning: Canva helps create visual plans for room makeovers. - Image generation: Canva can generate images for design elements. - User experience: Canva's features (background remover, drag and place, and layer editing) make design easy and fun. # Benefits - Can be used for creating visual plans - Can be used to visualize the actual room - Can generate images of specific design elements # Features - Generate images - Upload mockups - Create collages - Background remover - Drag-and-place functionality - Layer editing # Call to action Click the link in my bio. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer. - Brand 0% – None used - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the video, stating that they are using Canva to plan out their chaotic teal room makeover. This conveys that Canva is being used to plan a design project. - 00:05–00:09 00:05–00:09 The creator shows a Canva collage that includes a list of items and photos with a monochromatic theme. This conveys that Canva can be used for creating visual plans. - 00:09–00:16 00:09–00:16 The creator talks to the camera and says Canva makes planning a room easy. This demonstrates how Canva's ease of use makes designing a room makeover manageable. - 00:16–00:22 00:16–00:22 The creator says they started by uploading a mock up of the room and then shows the room they are designing. This conveys that Canva can be used to visualize the actual room. - 00:22–00:29 00:22–00:29 The creator references they have white chairs, asks Canva to generate images of teal chairs, and then adds them to the moodboard. This implies that Canva can generate images of specific design elements. - 00:30–00:35 00:30–00:35 The creator mentions a boring blank wall, and asks Canva to generate a heart shape. Canva is used to generate an image of a cartoon heart, which is then physically added to the wall. This conveys how you can hire someone to make your design come to life. - 00:35–00:42 00:35–00:42 The creator says making a collage as they design the room is fun and is obsessed with Canva's background remover tool, then shows them using the tool to remove the background of swans. The creator's tone is enthusiastic and supportive, promoting how using Canva makes the design process fun. - 00:42–00:50 00:42–00:50 The creator calls Canva's editing withing layers great and mentions that placing elements is their favorite part. This emphasizes the positive user experience of the Canva platform. - 00:50–00:55 00:50–00:55 The creator encourages viewers to try out Canva's background remover tool or click the link in their bio. This calls for the viewer to try the product.

# Ad summary This ad for Charlotte Tilbury features an influencer demonstrating how to use the Charlotte Tilbury app to find your perfect lipstick shade. She navigates the shade finder tool within the app and then shows herself trying on different shades on camera, stating how much she loves each shade. # Brand positioning Charlotte Tilbury is presented as a high-end beauty brand offering innovative solutions for makeup selection, specifically lipstick. The brand aims to occupy a space where technology meets beauty, providing accessible and personalized experiences. It aligns with a lifestyle of glamour and confidence, pushing against the traditional norms of guessing your shade in-store. The brand positioning is functional by offering a convenient way to find your perfect lipstick shade and emotional by aligning with a lifestyle of glamour and confidence. # Product The Charlotte Tilbury lipstick shade finder is a tool within the Charlotte Tilbury app that allows users to virtually try on different lipstick shades to find their perfect match. The product is for anyone seeking an effortless and personalized approach to lipstick shopping. Users can determine undertones, favorite lipstick shades, and finishes to find a lipstick that complements their skin tone. The lipstick shade finder addresses the purchase barrier of uncertainty, as users can easily find the perfect shade, saving time and money on potentially unflattering purchases. The ad highlights the convenience of finding the perfect lipstick shade and the confidence boost of wearing a shade that perfectly complements your skin tone. The ad showcases that the shades are 'spot on.' # Visual style The ad has a polished, high-end commercial aesthetic, with a focus on clear visuals and smooth transitions. The editing style consists of quick cuts to maintain a fast pace and hold the viewer's attention. The production quality is high, with professional lighting and makeup. The pacing is relatively consistent at around 150 BPM, creating a sense of urgency and excitement. The cuts are timed to align with voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:04: The Charlotte Tilbury lipstick shade finder, lets you try on the shades live on your face. Text overlay: 00:00–00:02: TRY LIPSTICKS ON INSTANTLY! / 00:00–00:03: The Charlotte Tilbury lipstick shade finder / 00:02–00:04: lets you try on the shades / 00:03–00:04: live on your face. Visual: 00:00–00:02: A close-up shot of a smartphone screen, framed vertically, displaying the Charlotte Tilbury app interface. The screen is filled with questions regarding undertones, preferred lipstick shades, and finishes. The background is a blurred, gradient pink. A woman with long, wavy brown hair, fair skin, and dark eyes appears on the right edge of the frame wearing a black top. Her expression is neutral as she looks off-screen. / 00:02–00:04: The phone screen displays potential lipstick results from the shade finder. The background remains a blurred gradient pink. The same woman is visible on the right edge, looking off-screen with a neutral expression. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty in finding the perfect lipstick shade is the central pain point. The app helps you find a shade that 'compliments my skin tone perfectly.' # Value propositions - Conveniently find your perfect lipstick shade from home. - Achieve a look that complements your skin tone perfectly by using the lipstick shade finder. # Benefits - The app allows you to 'try on the shades live on your face' - Find a lipstick shade that complements your skin tone # Features - Lipstick shade finder within the Charlotte Tilbury app - Allows you to virtually try on shades - App helps you find a shade that compliments your skin tone # Call to action Download the Charlotte Tilbury app and find your shade. # Social proof - "It compliments my skin tone perfectly." # Point of view - Customer 100% – The entire ad is communicated from the perspective of an influencer using the app and recommending it to viewers. # Storyline - 00:00–00:02 The ad begins with a phone screen displaying the Charlotte Tilbury app and the lipstick shade finder. - 00:00–00:02 The phone screen shows a series of questions about undertones and favorite shades and finishes, meant to demonstrate the simplicity of using the shade finder. - 00:02–00:04 Next, the screen shows potential lipstick results, which the influencer says allow you to 'try on the shades live on your face.' This continues the narrative by showing the result of using the app and how easy it is to use. - 00:04–00:08 The influencer is then shown on camera with different shades on, verbally expressing how much she loves them. - 00:08–00:10 The influencer then states that the featured shade complements her skin tone perfectly. This continues the narrative by highlighting the quality of results. - 00:10–00:15 The ad concludes with the influencer applying the lipstick and directing viewers to download the app and find their shade, stating 'I swear it's spot on.' This is from the influencer's POV and encourages the viewer to take the next step.

# Ad summary This UGC-style ad, presented by Dollar Shave Club, features a fitness enthusiast demonstrating a Hyrox workout. He highlights the importance of deodorant and skincare post-workout, showcasing DSC products for these needs. # Brand positioning Dollar Shave Club is presented as a men's grooming brand focused on essential hygiene and skincare needs for active individuals. The brand aligns with a lifestyle that prioritizes fitness and self-care. While not directly mentioned, the brand leans into functionality, addressing basic needs like odor control and skincare, particularly for those who engage in intense physical activities. The brand seems to push against the norm of ignoring personal grooming in the fitness space, advocating for hygiene and skincare to be part of a workout routine. # Product The ad showcases multiple Dollar Shave Club products tailored to a fitness-focused routine. The DSC Anti-Perspirant Deodorant is presented as an essential item to combat body odor during workouts. The DSC Face Wash (Mint & Cedar) is introduced as a post-workout skincare product designed to refresh and cleanse the face after exercise. Additionally, One Wipe Charlie's are promoted as a way to cleanse after using the bathroom at the gym. All three products aim to address common hygiene and grooming concerns associated with physical activity, emphasizing a convenient solution for active individuals. # Visual style The ad has a UGC feel, with casual and somewhat raw editing that suits the presenter's friendly and approachable style. It combines static shots with occasional movement, timed to the music. The overall tone is relatable and authentic, targeting everyday fitness enthusiasts. # Hooks Spoken: 00:00–00:03 So you want to try Hyrox but don't know where to start, give this workout a go. Text overlay: 00:00–00:03 HYROX WORKOUT / 00:00–00:03 FT. DOLLAR SHAVE CLUB / 00:00–00:03 SAVE & GIVE IT A GO Visual: 00:00–00:03 A man in a black t-shirt, black baseball cap, white shorts, and white athletic shoes stands in a gym. He throws a black medicine ball against a white wall. The camera is stationary and angled upwards. On the wall, there is text: "HYROX WORKOUT FT. DOLLAR SHAVE CLUB SAVE & GIVE IT A GO." To the right, there is a blurred American flag. The floor is dark gray with a green stripe. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of gym odor and lack of post-workout freshness. "Stop coming to the gym without wearing deodorant. It is gross." # Value propositions - Hygiene and skincare solutions tailored for active individuals - Convenient grooming for post-workout routines # Benefits - Odor control during workouts - Post-workout skincare - Cleansing on the go # Features - Anti-Perspirant Deodorant - Face Wash (Mint & Cedar) - One Wipe Charlie's # Call to action None used. # Point of view - Customer 100% – All content is delivered from the perspective of an athlete/influencer demonstrating a workout and integrating the product into his routine. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a shot of a man throwing a medicine ball against a wall. The scene is set in a gym, conveying an active lifestyle. The presenter prompts the audience to try this workout if they want to try Hyrox but don't know where to start. The intention is to engage beginners in Hyrox training. - 00:03–00:07 00:03–00:07 The presenter, sitting on a couch, emphasizes that Hyrox is a combination of running and lifting. He wants to prepare the viewer for what to expect in the workout. - 00:07–00:14 00:07–00:14 The presenter addresses the audience directly about gym etiquette, stressing the importance of wearing deodorant, displaying Dollar Shave Club deodorant. The message is a friendly warning against gym odor. - 00:14–00:20 00:14–00:20 The presenter moves into a sequence of warm-up exercises, including dynamic stretches and a mile run on the treadmill. The intention is to show the initial stages of a Hyrox workout, setting up the running component. - 00:20–00:23 00:20–00:23 The presenter then grabs a package of One Wipe Charlie's wipes and goes into the bathroom. This is a brief interlude showing how to use the product to clean up after using the bathroom. - 00:23–00:36 00:23–00:36 The presenter goes back to the treadmill, this time completing a 3k and then a 5k run. This emphasizes the running component of the workout. - 00:36–00:46 00:36–00:46 The presenter appears exhausted and takes a two-minute break. He then performs 100 wall balls with a 45-second wall sit every stop, visually conveying the intensity of the workout. - 00:46–00:51 00:46–00:51 The presenter pauses in the bathroom to wash his face with Dollar Shave Club Face Wash, reminding the audience to take care of their skin. The intention is to promote post-workout skincare habits. - 00:51–00:55 00:51–00:55 The presenter exits the building and gets into a car. The intention is to show how the workout fits into an active day and emphasize a focus on wellness.

# Ad summary A creator shares that the Goli Nutrition website is offering a triple discount and free shipping on Goli NAD+ gummies. # Brand positioning Goli Nutrition positions itself as a wellness brand focused on creating gummy vitamins with a goal to help consumers easily incorporate supplements into their daily routines. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to stay healthy, and aligns with a lifestyle that prioritizes well-being. Goli's brand positioning is functional, in that they deliver health benefits through supplements, and also emotional, in that their products are designed to make consumers feel good about taking care of themselves. Goli's branding is simple and clean, with a focus on clear product benefits and appealing packaging. # Product Goli Nutrition NAD+ Gummies are a dietary supplement containing Nicotinamide Riboside designed to support cellular health, energy metabolism, and overall well-being. The gummies are intended for adults seeking to boost their NAD+ levels, which naturally decline with age. Each gummy delivers a precise dose of Nicotinamide Riboside, an ingredient known for its ability to promote cellular energy production and support healthy aging. These gummies aim to address the common challenge of maintaining optimal cellular function as individuals age by providing a convenient and enjoyable way to supplement NAD+ levels. The ad highlights that these gummies are easy to incorporate into daily life. # Visual style The ad uses a simple, straightforward visual style with a handheld camera, giving it a UGC feel. The editing is minimal with static shots, making the ad feel authentic and unpolished. The pacing is slow and deliberate. The production quality supports an authentic tone, aligning with the typical user-generated content. # Hooks Spoken: 00:00–00:07 Female 1: [Excitedly] Someone fcked up cuz today the new Goli NAD+ is on a triple discount with free shipping. Text overlay: 00:00–00:07 Someone fcked up cuz today the new Goli NAD + is on a tripple discount with free shipping Visual: 00:00–00:02 A close-up shot of a box filled with three bottles of Goli Nutrition Renew NAD+ gummies on a countertop. Several individual gummies are scattered around the box. The countertop appears to be granite with visible grains and textures. The background is blurred. / 00:02–00:07 A hand wearing a diamond ring reaches into the frame and picks up one of the Goli NAD+ gummies. The hand brings the gummy closer to the camera to show it more clearly. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad highlights the pain point of missing out on a great deal. Viewers might feel anxious about not taking advantage of the potential mistake that leads to the discount. # Value propositions - Goli NAD+ is on a triple discount with free shipping # Benefits - Triple discount - Free shipping # Features - NAD+ Gummies # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer showing the product. # Storyline - 00:00–00:07 00:00–00:07 A hand wearing a diamond ring reaches into a pile of Goli NAD+ gummies that are displayed on a counter next to a box filled with three bottles of the same product. The creator is conveying excitement and shock at an offer.

# Ad summary The ad is about Hollow Alpaca Socks, and the presenter is showing the socks at Walmart and talking about the low quality of the Copper Fit compression socks sold there that are completely synthetic and don't allow feet to breathe. He touts the high quality of Hollow Alpaca Socks and promotes a buy two get two free offer, along with a 99-day money-back guarantee. # Brand positioning Hollow is presented as a brand that prioritizes high-quality materials and American manufacturing. The brand promotes a functional benefit of moisture-wicking alpaca fiber as a solution for preventing foot discomfort. The brand positions itself as superior to mass-market brands like those found at Walmart or Target, emphasizing natural, moisture-wicking alpaca fiber for comfort. # Product The promoted product is Hollow Alpaca Socks, high-quality compression socks made with alpaca fiber and manufactured in America. The socks offer natural moisture-wicking properties that keep feet dry and comfortable, which are framed as superior to those made of synthetic materials like nylon and spandex. The socks are available for purchase online and come with a 99-day money-back guarantee, and the brand is running a buy two get two free promotion. # Visual style The ad has a UGC feel, shot handheld in a retail environment. The lighting is fluorescent, and the background is visually busy. The video uses static shots with jump cuts. The overall effect is a casual, direct-to-camera delivery, suitable for social platforms. # Hooks Spoken: What's up everybody, Zach here from Hollow Socks. Text overlay: Exposing Walmart's compression socks Visual: 00:00–00:02 The shot is a selfie-style, close-up of a light-skinned man with a beard, wearing a black hoodie and a black baseball cap with the word “HOLLOW” in white lettering on it. He is in the aisle of a store, with shelves of merchandise blurred in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that synthetic socks, like those sold at Walmart, cause the opposite of comfort, including blisters and swelling: "These are going to take all of that sweat, all that moisture, uh, from you walking around, being on your feet all day. And they're just going to soak it right up, which is going to cause you the opposite of comfort. It's going to cause blisters. It's going to cause more swelling." # Value propositions - Naturally moisture wicking, which is going to do the opposite of these cheap socks # Benefits - Naturally moisture wicking # Features - Highest quality alpaca fiber - Naturally moisture wicking - Made in America # Call to action Click the link below # Social proof - "Zach here from Hollow Socks" – Male 1 (Employee) # Point of view - Brand 100% – The ad is delivered entirely by the brand representative, presenting the brand's perspective, claims, and values. # Storyline - 00:00–00:06 Zach, from Hollow Socks, is at Walmart, searching for compression socks. - 00:06–00:16 He is showing the compression socks that people are buying at Walmart, including Copper Fit. - 00:16–00:23 The biggest difference between Hollow Socks and these socks is that these are made completely out of synthetic materials. - 00:23–00:30 He is reading the ingredients on the back of the package, which are 94% nylon and 6% spandex. - 00:30–00:49 They claim to be hydrating socks, but they are actually the opposite and take all the moisture from your feet, causing discomfort, blisters, and swelling. - 00:50–01:06 If you are looking for high-quality compression socks, click the link below and check out Hollow Alpaca Socks, made with the highest quality alpaca fiber that is naturally moisture-wicking. - 01:06–01:09 Unlike the cheap socks at big box stores, Hollow Socks are a high-quality alternative. - 01:09–01:21 Hollow is running a buy two get two free promotion, or 50% off if you buy four pairs. - 01:21–01:32 Hollow Socks has a 99-day money-back guarantee; if you do not like them, contact customer service, and they will take care of you. - 01:32–01:35 Click the link to learn more about Hollow Alpaca Socks.

# Ad summary This ad promotes Honeylove bras. It claims that the bras give a smooth, lifted silhouette, are comfortable, and are invisible under tight tops. # Brand positioning The brand being promoted is Honeylove, a shapewear company selling online. The brand promotes values of comfort, convenience, and feeling good in your body. The brand targets women 40+ that are experiencing bodily changes due to aging. Honeylove challenges the norm that underwire bras provide the best support by proving that their bras are comfortable and supportive. # Product The product being promoted is the Honeylove Crossover Bra. The brand claims the bra provides a smooth silhouette, comfort, and invisibility under tight tops. It has new bonding technology that lifts and supports like an underwire but is more comfortable. It has premium stretch fabric straps that support without digging. It has a seamless design and back smoothing panels. # Visual style The ad has a polished and upbeat aesthetic. It has quick cuts that time to music beats. It has a hybrid production quality. # Hooks Spoken: 00:00–00:03 [Casually] Three things you have to change about your bra before turning 40. Text overlay: 00:00–00:04 3 things you HAVE to change about your bra BEFORE turning 40 Visual: 00:00–00:04 A woman with long blonde hair and fair skin is wearing a brown bra and jeans, standing in front of a wall with a dead tree branch. The camera is waist-up, stationary, and shot at eye level. The woman smiles at the camera. # Funnel stage Consideration # Pain points The ad is solving the pain points of finding a bra that gives lift and support, but is still comfortable. The ad mentions that old bras "add bulk and ruin the line of everything you wear." # Value propositions - The new bonding technology lifts and supports like an underwire but is more comfortable. - Premium stretch fabric straps offer support without digging in. - The seamless design and back smoothing panels make the bra invisible under tight tops. # Benefits - More comfortable than underwire - Supports without digging in - Invisible under tight tops - Smooth, lifted silhouette - Shows off your waist - Makes all your clothing look perfect # Features - New bonding technology lifts and supports like an underwire - Straps made from premium stretch fabric - Seamless design - Back smoothing panels # Call to action Get yours today # Social proof - "I was skeptical about buying another type of online bra but I was so pleased to find out it looks great and fits and feels great as well." – TRACY - "It's the only bra I wear now. I really love these bras. Very comfortable even after wearing all day." – SANDRA - "This bra is so comfortable that I actually forget to take it off when I get home from work." – LISA - "Believe the hype! These bras (all of them - I bought 1 of each) fit comfortably and are made to last!" – LISA # Point of view - Customer 5% – The ad features customer quotes that include "I" statements. - Brand 95% – The ad features product claims, demos, and scripted lines. # Storyline - 00:00–00:04 00:00–00:04 The creator asks the viewer to trust her because she is 41 and has 3 tips to change about your bra before turning 40. This message grabs the viewer's attention and establishes the creator as a credible source. It is presented from the creator's perspective in a casual, confident tone. - 00:04–00:12 00:04–00:12 The creator says the first thing to change is buying the same size as when you were 25. This is because your body changes, and your bra size should too. The creator presents an ill-fitting bra and states that it adds bulk and ruins the line of everything you wear. The message positions the brand as an expert in bra fitting and identifies a common frustration among women. It is told from the brand's perspective in a straightforward, educational tone. - 00:13–00:22 00:13–00:22 The creator says the second thing to change is wearing bras with flimsy straps. This is because breast tissue gets heavier and softer with age, and thin straps dig in, create back bulge, and make everything look droopy. This message positions the brand as empathetic to the viewers' concerns. It is told from the brand's perspective in a straightforward, educational tone. - 00:23–00:30 00:23–00:30 The creator says the third thing to change is sticking with underwire bras. This is because underwire pokes, digs, and shows under tight tops, giving you lines instead of lift. This message positions the brand as empathetic to the viewers' concerns. It is told from the brand's perspective in a straightforward, educational tone. - 00:30–00:37 00:30–00:37 The creator introduces the Honeylove Crossover Bra, claiming that women 40+ love it because it's flattering and comfortable. This message begins the brand's product pitch. It is told from the brand's perspective in an enthusiastic tone. - 00:37–00:42 00:37–00:42 The ad shows the new bonding technology that lifts and supports like underwire, but is way more comfortable. The ad claims it doesn't lose its shape throughout the day. This message highlights the brand's USP and emphasizes the product's comfort. It is told from the brand's perspective in an enthusiastic tone. - 00:42–00:52 00:42–00:52 The ad claims it has straps made from a premium, high recovery stretch fabric that supports without digging in. It says the bra is completely invisible under tight tops thanks to a seamless design and back smoothing panels. This message continues the brand's product pitch and emphasizes the bra's comfort and aesthetic. It is told from the brand's perspective in an enthusiastic tone. - 00:52–00:57 00:52–00:57 The ad says the Crossover Bra gives a smooth, lifted silhouette, showing off your waist, and making all your clothing look perfect. This message continues the brand's product pitch and provides additional reasons to try this bra. It is told from the brand's perspective in an enthusiastic tone. - 00:57–01:03 00:57–01:03 The creator asks the viewer to get yours today and shows product photos with a shop now CTA. This message is a strong call to action that prompts immediate purchase. It is told from the brand's perspective in an enthusiastic tone.