How Robinhood Advertises on Meta

# Ad summary This ad for Robinhood Legend features a man sharing that Robinhood Legend offers 80+ indicators so you can identify trends and trade straight from your chart. # Brand positioning Robinhood Legend is presented as a brand that is on the cutting edge of trading, offering a more sophisticated approach to stock trading by providing users with the tools that they need to analyze trends and trade from their charts. The brand aims to occupy the space of expert trading technology, presented in a way that is accessible to users through technology. # Product Robinhood Legend offers users the ability to identify trends and trade straight from their chart. The product features 80+ indicators. # Visual style The ad's overall aesthetic is clean and modern, with a focus on showcasing the Robinhood Legend platform and its features. The editing style is simple, with straightforward cuts that keep the focus on the content. The production quality is polished, presenting a professional image of the brand. The pacing is moderate, ensuring the information is easily digestible. The cuts are timed to the voiceover, emphasizing key points. # Hooks Spoken: 00:00–00:05: Robinhood Legend offers 80+ indicators so you can identify trends and trade straight from your chart. Text overlay: 00:00–00:01: Robinhood Legend offers / 00:00–00:06: Capital at risk. / 00:01–00:03: 80+ indicators / 00:03–00:04: so you can identify / 00:04–00:05: trends and trade / 00:05–00:05: straight from your chart. Visual: 00:00–00:00: The scene shows a man from the chest up as he speaks to the camera. He has fair skin, dark hair, and is wearing a green collared shirt. He is slightly smiling. Behind him, there is a laptop screen that shows a trading chart. To the right of the screen is a white box. / 00:01–00:04: The screen shows the indicators selection on the screen. / 00:04–00:05: The man from the beginning of the video reappears in the white box. He raises his index finger as he speaks to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The platform offers 80+ indicators, allowing users to identify trends and trade directly from their charts, streamlining the trading process. # Benefits - Identify trends - Trade straight from your chart # Features - 80+ indicators # Call to action Sign up # Social proof - None used. # Point of view - Brand 100% – The ad is communicated by a man who is sharing information about the brand, implying he may be an expert or brand representative. # Storyline - 00:00–00:01 The ad opens with a man speaking to the camera and a trading chart in the background. He is letting users know about the product offering. - 00:01–00:05 The screen then shows the features and benefits of using the indicators. - 00:05–00:06 The ad closes on a screen that promotes the Robinhood Legend logo and the phrase, "Experience the future of trading."

# Ad summary This ad for Robinhood Legend highlights the feature of one-click order form generation in the Robinhood app. # Brand positioning Robinhood is presented as a modern and accessible platform for stock market investing. The brand positions itself as a user-friendly tool, simplifying complex processes like generating order forms with a single click. This approach lowers the barrier to entry for new investors, contrasting with traditional, more intimidating brokerage services. Robinhood Legend positions itself with the core Robinhood platform in order to convey its features, values, and tone. # Product The featured product is the Robinhood mobile app, specifically the Robinhood Legend feature that simplifies order form generation. The ad highlights the ability to "Generate order forms with one click," streamlining the process of buying and selling stocks. It shows a detailed view of the order form interface, including options for order type, quantity, time in force, and estimated credit. The app is designed for investors of all levels seeking a more efficient and accessible way to manage their trades. # Visual style The ad has a modern and minimalist visual style. It features a clean layout with a focus on the app's interface. The color scheme is primarily dark with bright accents to draw attention to key features. The production quality appears polished, resembling a studio-shot demo. # Hooks Headline: Generate order forms with one click. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming order form processes in traditional trading platforms by highlighting the ability to "Generate order forms with one click." # Value propositions - One-click order form generation for efficient trading # Benefits - Simplifies order form generation # Features - Generate order forms with one click. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the Robinhood Legend feature and its benefits while maintaining transparency about potential risks. # Storyline - The ad opens by introducing the Robinhood Legend feature, emphasizing its user-friendly nature, and how it can generate order forms with a single click. The brand is conveying this information to capture immediate attention and communicate the product's core benefit: simplicity. - The ad then transitions to a visual demonstration of the app's interface, highlighting the order form functionality. The brand is showing this to provide concrete evidence of the feature's ease of use and its various customization options for trades. - The ad ends with a disclaimer about capital risk, reminding users of the inherent risks involved in stock trading. The brand is conveying this to ensure responsible use of the platform and maintain transparency with its users.

# Ad summary This ad highlights the Robinhood Legend feature that allows up to 8 charts in a single trading layout. # Brand positioning Robinhood is presented as a platform for active trading, offering tools for in-depth analysis and monitoring of market trends. The brand emphasizes advanced features, such as the ability to view multiple charts simultaneously, catering to experienced traders who require comprehensive data visualization. The 'Robinhood Legend' feature suggests a superior level of trading capability within the platform, positioning it as a go-to option for serious investors. # Product The ad promotes the 'Robinhood Legend' feature, which allows users to view 'Up to 8 charts in a single trading layout.' This feature is designed for traders who need to monitor multiple data points simultaneously to make informed decisions. The ad conveys the product's utility by visually showcasing a trading interface filled with numerous charts and data streams. By offering this advanced capability, Robinhood aims to provide its users with a comprehensive and efficient trading experience. # Visual style The ad uses a high-contrast, minimalist style with a focus on the trading interface. The color palette is limited to shades of black, white, and muted colors from the charts. The production quality appears polished, emphasizing the clarity and precision of the data being displayed. The typography is clean and modern, enhancing readability. The overall aesthetic aims to convey professionalism and sophistication, appealing to serious traders. # Hooks Headline: Up to 8 charts in a single trading layout. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Up to 8 charts in a single trading layout. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad highlights Robinhood's Legend feature, and the disclaimers associated with trading. # Storyline - The ad begins by introducing the Robinhood Legend feature, signaling that the user is about to see an exclusive or enhanced function within the app. The brand is speaking directly to the audience, setting the stage for the feature reveal. - The ad then presents a key feature: the ability to view 'Up to 8 charts in a single trading layout.' This headline emphasizes the advanced analytical capabilities offered by the platform, and the brand is trying to position the platform as an advanced tool. - The ad concludes with a 'Capital at risk' disclaimer, reminding the viewer of the inherent risks associated with trading. This disclaimer is from the brand, reinforcing the need for informed decision-making while using their platform.

# Ad summary This Robinhood Legend ad showcases the platform's capabilities for active traders through fast-paced visuals of stock market data and a simple text overlay message: Robinhood Legend is designed for active traders. # Brand positioning Robinhood Legend is positioned as a sophisticated tool specifically designed for active traders who need advanced resources and data. The brand emphasizes its ability to 'level up' trading strategies, suggesting a platform for those already familiar with active trading, not beginners. The tone is serious and functional, focusing on the features and target audience rather than emotional appeal. It caters to users seeking performance and precision in their trading activities, setting itself apart as a solution for serious, experienced investors. # Product Robinhood Legend is presented as a platform tailored for active traders, providing tools and data to enhance trading strategies. It is implied to be a software platform for managing and analyzing stock market data. The platform's main purpose, as conveyed in the ad, is to "level up your trading" experience. This suggests more advanced tools and capabilities compared to standard trading apps. There are no explicit claims about specific features or benefits, but the focus is on equipping active traders with the resources they need. The ad addresses the needs of those deeply involved in stock trading, who require detailed analytics and real-time data to make informed decisions. # Visual style The ad features a polished, high-end aesthetic with a minimalist approach. The editing style includes quick cuts and zooms to enhance the dynamic display of data. Production quality is high, with crisp graphics and smooth transitions. The visual motif revolves around screens displaying real-time stock market data, emphasizing sophistication and precision. The pacing is fast, aligning with the active trading environment. # Hooks Spoken: 00:00–00:03: Are you ready to level up your trading? Text overlay: 00:00–00:03: Ready to level up your trading? / 00:00–00:03: Capital at risk. Options are complex, involve significant risk, and are not suitable for all investors. You could lose more than your initial capital. Visual: 00:00–00:03: A black screen displays the Robinhood Legend logo at the top, followed by the text, “Ready to level up your trading?” at the center. Below, there is fine print: "Capital at risk. Options are complex, involve significant risk, and are not suitable for all investors. You could lose more than your initial capital." # Funnel stage Middle of funnel (Consideration) # Pain points Active traders seek advanced resources and tools to improve their trading performance. # Value propositions - Equips active traders with resources to 'level up' their trading experience. # Benefits - Level up your trading # Features - Platform for active traders # Call to action Learn more # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the Robinhood Legend brand, showcasing its features and positioning. # Storyline - 00:00–00:03 The ad opens with a direct question aimed at active traders. - 00:00–00:03 This establishes a connection with the target audience immediately. - 00:00–00:03 The brand's perspective is present through the question, setting up a problem that the product will solve. - 00:03–00:09 The ad transitions to a visual display of various stock market data screens. - 00:03–00:09 The fast-paced montage conveys the complexity and depth of information available on the platform. - 00:03–00:09 The brand's perspective here is to showcase the product's capabilities in handling large amounts of data. - 00:09–00:12 Finally, the ad presents a clear positioning statement. - 00:09–00:12 This reinforces the platform's focus on active traders. - 00:09–00:12 The brand's voice is authoritative, reinforcing the intended audience and purpose of the product.

# Ad summary This ad for Robinhood Legend showcases the product as a tool for informed, free, and accessible trading. It opens with chaotic, fast-paced visuals of someone working, emphasizing the need for control. It then transitions to clean shots of expert research, insights, and low fees, resolving to a simple product screen with a clear call to action. # Brand positioning Robinhood is presented as a modern, accessible, and empowering trading platform that challenges traditional norms by offering free access to trading tools. The brand aims to occupy the space of a user-friendly alternative to traditional brokerage firms, aligning with values of simplicity and empowerment. It positions itself as a platform for anyone looking to engage with the stock market without high fees or complicated barriers, emphasizing an emotional benefit of taking control of the market. # Product Robinhood Legend is a trading platform designed to provide users with expert research, insights, and low fees. It is presented as a trading platform in your browser for free, making it accessible to a wide range of users. The product aims to break down purchase barriers by offering these resources at no cost, appealing to both new and experienced traders. The ad tells viewers that this product is worth trying because it gives them the tools to take control of the market without the high costs associated with traditional trading platforms. # Visual style The ad has a mixed aesthetic, combining high-energy, chaotic visuals with clean, minimalist product shots. The editing style includes quick cuts to convey urgency, transitioning to static shots for clarity. The production quality is polished, giving it a professional commercial feel. The pacing is fast initially, then slows down to emphasize key product features. Cuts are timed to the music beats and voiceover. # Hooks Spoken: 00:03-00:05: [Voiceover] Expert research, insights and low fees. A trading platform in your browser for free. Text overlay: 00:03–00:04: Expert research, insights and low fees. / 00:04–00:05: A trading platform in your browser for free. Visual: 00:03–00:04: A static shot of a computer monitor against a black background is displayed. White text overlay reads: "Expert research, insights and low fees." Below, in smaller print: "Capital at risk. Other costs apply." / 00:04–00:05: A black screen displays the Robinhood logo and the text "A trading platform in your browser for free." A green "Learn more" button is visible at the bottom. Below, in smaller print: "Capital at risk. Other costs apply." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and high cost associated with traditional stock market trading. The ad visually represents this frustration through the chaotic scene of a person overwhelmed at their desk, symbolizing the need for control. # Value propositions - Expert research and insights at low fees: This combines the functional attributes of expert research and low fees into a value proposition of informed and cost-effective trading. - Trading platform in your browser for free: This combines the functional attributes into a value proposition of accessible trading. # Benefits - A trading platform in your browser for free # Features - Expert research - Insights - Low fees # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The entire ad is communicated from the official voice of the brand, showcasing product claims and features. # Storyline - 00:00–00:02 The ad opens with a fast-paced, chaotic scene of a person at a desk, overwhelmed by market activity, creating a sense of urgency and high stakes. - 00:01–00:02 The perspective shifts to a close-up of hands rapidly typing on a keyboard, emphasizing the need for quick action and decision-making in the market. - 00:02–00:03 The screen displays blurred trading data, symbolizing complex financial information and the challenge of understanding market trends. - 00:03–00:04 The focus shifts to a clean, static shot of a computer monitor, introducing the solution: expert research, insights, and low fees. - 00:04–00:05 The ad concludes with a clear product screen, displaying the Robinhood logo and the message "A trading platform in your browser for free," with a "Learn more" button, resolving to a simple product-focused close.

# Ad summary This ad promotes the Robinhood Legend feature, which allows users to view up to 8 charts in a single trading layout. The ad targets traders by showcasing the feature's ability to enhance trading capabilities. # Brand positioning Robinhood is presented as a modern, accessible platform aiming to democratize finance. The platform is positioned as innovative by providing advanced trading tools, such as multi-chart layouts, to everyday users. The brand aligns with a tech-forward, user-friendly approach, contrasting with more traditional, complex trading platforms. # Product The advertised product is the Robinhood Legend feature, designed to allow users to view up to 8 charts in a single trading layout. This feature enhances the user's ability to monitor multiple data streams simultaneously. It is designed for traders who need to track various market indicators, simplifying complex data visualization and enabling more informed decision-making. The advertisement highlights its ability to consolidate numerous charts into one screen, improving accessibility and efficiency for the user. # Visual style The ad uses a clean, digital aesthetic with a focus on functional visualization. The production quality appears highly polished and professional, utilizing a direct screen capture of the trading layout to demonstrate the product’s capabilities. The dark background with bright charts creates a high-contrast, modern look, emphasizing the advanced technology. The typography is simple and legible, contributing to the platform-native style and ensuring quick scannability. # Hooks Headline: Up to 8 charts in a single trading layout. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traders often struggle with the complexity of monitoring multiple charts and data streams. The 'Up to 8 charts in a single trading layout' feature is designed to solve this by providing a consolidated view. # Value propositions - Ability to monitor multiple data streams simultaneously. - Improves accessibility and efficiency for the user # Benefits - Consolidate multiple charts into one screen. # Features - Up to 8 charts in a single trading layout. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces and showcases the features of Robinhood Legend, emphasizing its efficiency and consolidation capabilities. This is evident in the main text and the visual representation of the multi-chart layout. - Brand: At the bottom of the screen, the disclaimer that 'Capital at risk' provides a cautionary message from the brand, warning users of the inherent risks involved in trading. # Storyline - The ad opens by introducing Robinhood Legend and stating its key feature: 'Up to 8 charts in a single trading layout.' The brand tells the audience of the app's functionality and ease of use that it provides, emphasizing the core benefit. This is designed to capture the viewer’s attention by highlighting the ability to consolidate and monitor multiple charts simultaneously. - The ad includes a disclaimer, 'Capital at risk,' to remind the audience that investing involves risk. The brand is warning the user to be cautious when using the app and to be aware of the risks involved in trading, ensuring transparency and responsibility.

# Ad summary This ad for Robinhood Legend features a man explaining the product's functionality, showcasing how users can build a custom layout with up to eight charts on one screen, tailored to their trading style. # Brand positioning Robinhood Legend is presented as an innovative trading platform that empowers users to customize their trading experience. The brand emphasizes functionality and personalization. By offering a customizable interface, Robinhood Legend positions itself as a tool that caters to individual trading styles, allowing users to tailor their screens to their specific needs. This approach suggests a focus on user experience and flexibility, setting it apart from more rigid or standardized trading platforms. The brand seems to focus on simplicity and user empowerment. # Product Robinhood Legend is a customizable trading platform that allows users to build a custom layout with up to eight charts on one screen. This feature enables traders to tailor the interface to their specific trading style, providing a personalized experience. The platform is designed for individuals who want to monitor multiple data points simultaneously and efficiently, enhancing their ability to make informed trading decisions. It addresses the need for a flexible and comprehensive trading dashboard, offering an alternative to traditional platforms that may lack customization options. # Visual style The ad has a polished commercial feel with clear graphics and direct presentation. The editing style uses static shots and smooth transitions to focus on the product features. The pacing is moderate, allowing viewers to easily follow the information. # Hooks Spoken: 00:00–00:04: Build a custom layout with up to eight charts on one screen, tailored to your trading style. Text overlay: 00:00–00:03: Build a custom layout with up / 00:01–00:03: to eight charts / 00:02–00:03: on one screen, / 00:03–00:03: tailored to your trading style. Visual: 00:00–00:03: A split screen shows a man in the lower right corner and a dashboard of graphs in the background. The man appears to be in his 30s, with short brown hair and wearing a gray sweater. He is smiling and looking directly at the camera. The dashboard in the background shows a dark interface with multiple stock charts displayed in green and red. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of traders who find standard trading platforms inflexible or insufficient for their specific needs. The ad's language and visuals suggest users can avoid the generic dashboard view that doesn't align with their strategy: "Build a custom layout with up to eight charts on one screen." # Value propositions - Personalized trading experience with the ability to build a custom layout. - Efficient monitoring of multiple data points simultaneously. # Benefits - Tailored to your trading style # Features - Custom layout - Up to eight charts on one screen # Call to action Sign up # Social proof - None used. # Point of view - Brand 100% – The presenter explains the product and its benefits directly to the audience. # Storyline - 00:00–00:03 A man introduces Robinhood Legend, explaining its key feature of allowing users to build a custom layout with up to eight charts on one screen.

# Ad summary A presenter advertises Robinhood and offers free stock when you join the app. # Brand positioning Robinhood is a financial service and brokerage platform that simplifies investing, making it more accessible to the average person, challenging the complexities associated with traditional investment firms. The brand positions itself as approachable and rewarding, by emphasizing ease of use and the opportunity to earn free stock upon joining. Robinhood aims to empower individuals to start investing, regardless of their prior experience. This is achieved through a functional approach focused on simplicity. # Product Robinhood is presented as an investing app that allows users to invest in the stock market. When users join the app, they can get up to $175 in free stock. The app provides a user-friendly interface, as well as rewards to its users. It aims to remove any financial barriers to start investing by giving away free stock. # Visual style The ad has a clean, professional aesthetic with a clear focus on delivering information. The split-screen format keeps the brand visible alongside the presenter. The use of bright colors and simple graphics helps capture attention and highlight key messages. # Hooks Spoken: 00:00–00:03 Get up to $175 in free stock when you join Robinhood. Text overlay: 00:00–00:03 Get up to $175 / 00:00–00:03 Capital at risk. / 00:00–00:03 96% of rewards are $7 to $8. T&Cs apply. Visual: 00:00–00:03 The shot is divided into two sections. On the left, a dark screen shows the Robinhood app interface with a graph displaying investment values over time, showing an increase in the value of $52,908.70. Below the graph, there is a buying power listed as $5,000.00. On the right, a man stands in front of a gray wall and next to a microphone. He is wearing a dark t-shirt and looking directly at the camera, talking and smiling. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Opportunity to start investing with free stock - User-friendly interface on an app # Benefits - Get up to $175 in free stock # Features - Investing app - Free Stock # Call to action Sign up # Social proof - None used. # Point of view - Brand 100% – The ad uses a spokesperson to directly communicate the benefits of the app. # Storyline - 00:00–00:02 A man stands in front of the camera and promotes Robinhood while the app interface is shown on the left side of the screen. - 00:02–00:05 The screen switches to a bright yellow color with the Robinhood logo in the middle with a button to sign up.

# Ad summary This ad for Robinhood highlights its benefits, including free stock when signing up, AER on uninvested US dollars, and low FX fees on trades. It encourages users to sign up. # Brand positioning Robinhood is presented as an accessible and modern investment platform that appeals to users seeking to grow their wealth without high fees or complicated processes. The brand aims to occupy the space of democratized finance, offering a user-friendly interface and attractive incentives like free stock upon signing up. By highlighting benefits such as low FX fees and AER on uninvested dollars, Robinhood seeks to stand out from traditional brokerage firms and appeal to both novice and experienced investors who appreciate cost savings and modern technology. # Product Robinhood is a financial platform that allows users to invest in stocks and other assets. The ad promotes signing up for the service by highlighting several key benefits. New users can receive up to $175 in free stock upon signing up. Robinhood also offers a 3.35% AER on uninvested US dollars, allowing users to earn interest on their cash holdings. Additionally, the platform provides low FX fees on trades, reducing the cost of international transactions. The product is designed for individuals looking to actively manage their investments with a user-friendly interface and cost-effective features. # Visual style The ad has a clean, minimalist visual style with a dark background, drawing attention to the bright green and yellow-green elements. The design is modern and straightforward, aiming to convey accessibility and ease of use. The color palette is consistent with the Robinhood brand, reinforcing brand recognition. The overall effect is polished and professional, suggesting reliability and trustworthiness. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high fees and lack of returns on uninvested cash, which is evident through the promotion of "Low FX fees on trades" and "Get 3.35% AER on uninvested US dollars." # Value propositions - Get up to $175 in free stock* by signing up, providing immediate value upon joining the platform. - Earn 3.35% AER on uninvested US dollars, maximizing the return on your cash holdings. - Benefit from low FX fees on trades, reducing transaction costs and improving profitability. # Benefits - Free stock upon signing up - Earning interest on uninvested cash - Reduced costs on international trades # Features - Sign up and get up to $175 in free stock* - Get 3.35% AER on uninvested US dollars - Low FX fees on trades # Call to action Sign up # Social proof - *96% of customers get $7-$8. # Point of view - Brand: The Robinhood logo and benefits are presented from the brand's perspective, highlighting what they offer to potential users. # Storyline - The ad begins by presenting the Robinhood logo, immediately establishing the brand. This initial placement of the logo familiarizes the viewer with the brand, creating an immediate association with financial services from the brand's perspective. - Next, the ad lists the benefits of using Robinhood, including free stock upon signing up, AER on uninvested US dollars, and low FX fees on trades. This information is intended to entice potential users by highlighting the advantages of using the platform. The brand is clearly stating its value proposition, aiming to attract users seeking cost-effective investment options. - The ad then features a "Sign up" button, prompting viewers to take immediate action. The brand's intention is to directly encourage potential users to join the platform, converting interest into tangible engagement. - Finally, the ad displays a smartphone screen showing a stock chart and account balance, which implies the potential financial growth and usability of the Robinhood app. The ad wants the viewer to see visual confirmation of the platform's ability to help them track and manage their investments.

# Ad summary This ad showcases the Robinhood app, emphasizing the 3.35% AER that can be earned on uninvested U.S. dollars. A presenter shares this benefit while standing in front of a screen displaying the app's interface. The ad aims to attract users by highlighting the potential earnings they can gain simply by using the Robinhood app. # Brand positioning Robinhood is presented as a user-friendly platform that empowers individuals to grow their wealth passively. The brand emphasizes accessibility and financial opportunity for its users, allowing them to earn interest on uninvested cash. The positioning is functional, offering a practical way to increase earnings simply by using the Robinhood app. # Product The Robinhood app is featured as a platform that offers a 3.35% Annual Percentage Yield (AER) on uninvested U.S. dollars. The app is designed for individuals looking to earn interest on cash that is not currently being actively traded or invested. The ad highlights the benefit of earning interest without needing to take additional actions beyond simply using the app. By showcasing the potential to earn passively on idle cash, the product aims to lower the barrier for new and existing users to see value in using Robinhood. # Visual style The ad has a clean, modern aesthetic with a split-screen layout that integrates the speaker with the app interface. The bright yellow screen provides a stark contrast and draws attention to the Robinhood branding. The editing is simple, with a straightforward transition between the presenter and the logo screen. # Hooks Spoken: With Robinhood, you can earn 3.35% AER on uninvested US dollars. Text overlay: Earn 3.35% AER on uninvested US dollars / Sign up / Capital at risk. Interest rate is subject to change. Visual: 00:00–00:04: A woman with dark hair and a black blazer addresses the camera, positioned in the lower right. She is in front of a split screen: On the left, "Robinhood" is displayed in white text over a black background, along with the phrase, "Earn 3.35% AER on uninvested US dollars" and a yellow "Sign up" button. On the right, an iPhone displays the Robinhood app interface showing a brokerage balance of $52,901.39 and a line graph. A microphone is positioned near the woman. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Earn a 3.35% AER on uninvested U.S. dollars, providing a tangible financial benefit for users who keep cash in their Robinhood accounts. # Benefits - Earn interest on uninvested cash - Potential to grow wealth passively # Features - 3.35% AER (Annual Percentage Yield) on uninvested U.S. dollars # Call to action Sign up # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, using an on-screen personality to convey its message. # Storyline - 00:00–00:05 A woman in a blazer speaks to the camera, highlighting the benefit of earning 3.35% AER on uninvested U.S. dollars. - 00:05–00:06 The ad transitions to the Robinhood logo and a "Sign up" CTA button.

# Ad summary This ad promotes Robinhood as a trading platform to trade crypto event contracts. The ad features two men, one who trades sports and one who trades crypto. # Brand positioning Robinhood is presented as a comprehensive and accessible trading platform, with a focus on offering a variety of trading options beyond traditional stocks. The brand emphasizes its innovative approach by featuring crypto event contracts, positioning itself as a modern solution for both experienced and new traders. By including sports alongside crypto, Robinhood appeals to a broader audience. The ad promotes a functional appeal by highlighting the ability to start trading with as little as $1. # Product Robinhood is being promoted as a versatile trading platform that allows users to trade in a variety of markets. The focus is on crypto event contracts, which allow users to speculate on the outcome of future events. The platform emphasizes that users can start trading with as little as $1 and that there are over 20 categories in the prediction markets hub. The ad aims to convey that Robinhood is worth trying or buying because it provides an accessible entry point to trading crypto event contracts, and offers a diverse range of categories to trade in. # Visual style The ad has a clean and modern aesthetic, with clear and simple visuals. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The use of split-screen and close-ups on the phone screen supports the ad's message, ensuring clarity around the product's features. The overall production quality is polished but maintains a UGC feel, making it relatable to the target audience. The pacing is consistent, contributing to the ad's energetic tone. # Hooks Spoken: 00:00–00:02 Come on, oh come on, he was wide open! Visual: 00:00–00:02 A man with short brown hair and a grey beard wears a black T-shirt. He stands outside with houses in the background. He holds a phone in his hands. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of not actively participating while watching sports, leading to a sense of missing out on potential trading opportunities: "Man I thought we were playing, not watching and trading." # Value propositions - Trade event contracts for as low as $1 - Over 20 categories in the prediction markets hub # Benefits - Trade with as low as $1 # Features - Trade event contracts - Prediction markets hub - Over 20 categories # Call to action None used. # Point of view - Brand 50% – The brand POV is present through the display of the Robinhood app interface and the end screen with the Robinhood logo. - Customer 50% – The customer POV is communicated through the natural, unscripted dialogue between two men. # Storyline - 00:00–00:02 The man shows his phone, seeming upset. - 00:02–00:04 The first man is upset that he was watching sports rather than playing. - 00:04–00:06 The first man says that he is trying to do both: trade and play sports. - 00:06–00:08 The first man shows that he's made a combo trade on the dubs game with Robinhood. - 00:09–00:11 The second man says that there's more to trade than just sports. - 00:11–00:12 The first man acknowledges that there are other options. - 00:13–00:16 The second man encourages the first man to trade crypto event contracts. - 00:16–00:17 The second man confirms that this can be done on Robinhood. - 00:17–00:21 A screen shows that you can trade event contracts for as low as $1 on Robinhood. - 00:18–00:21 The second man says that there are over 20 categories on the prediction markets hub.

# Ad summary This ad by Robinhood features a female college basketball player sharing the platform's new functionality that allows users to trade Women's college basketball event contracts. The ad contains an overlay of Robinhood's app, a spoken endorsement by the basketball player, and ends with a simple product card. # Brand positioning Robinhood is presented as a modern investment platform that offers users the ability to trade stocks and other financial products. The brand differentiates itself by offering the opportunity to invest in niche markets like women's college basketball event contracts. This positions Robinhood as a forward-thinking, accessible platform that invites a broader range of users to participate in financial markets, especially those interested in college sports. # Product The ad promotes Robinhood's event contracts, which are now available for Women's college basketball across the U.S. The product allows users to trade event contracts for as low as $1 via the Robinhood app. It addresses the potential barrier of high investment costs by highlighting the low starting price, making it accessible for new and casual investors interested in engaging with college sports. # Visual style The ad utilizes a hybrid visual style, blending a selfie-style shot from a brand-relevant person and a simple, polished product card. The editing is minimal, with a single transition, suggesting a blend of UGC and brand-created content. This approach creates a friendly and trustworthy tone, while ensuring key product information is clearly communicated. The pacing is moderate, focusing on clear messaging rather than rapid cuts. # Hooks Spoken: 00:00–00:06: Female 1: With Robinhood, you can trade women's college basketball event contracts in the Prediction Markets Hub. Now available across the US. Text overlay: 00:00–00:06: ARZ - 28 - 24 - MICH / 00:00–00:06: 56% 44% / 00:00–00:06: 12,233,232 / 00:00–00:06: Live Max / 00:00–00:06: Contracts / 00:00–00:06: Team Winner Spread Total / 00:00–00:06: ARZ 56% -3.5 0 223.5 Visual: 00:00–00:06: Split screen. Top half: A screen recording shows the Robinhood app, including graphs and stats for a basketball game (Arizona vs Michigan), along with contract details. Bottom half: A young Black woman with her hair in a bun stands on a basketball court, facing the camera directly, with a basketball hoop visible behind her and empty stadium seating in the background. She wears a white t-shirt and has a tattoo on her left collarbone. The camera is stationary, providing a selfie-style perspective. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not mention any pain points. # Value propositions - Trade event contracts for as low as $1 # Benefits - Start trading event contracts in minutes # Features - Trade women's college basketball event contracts - Prediction Markets Hub # Call to action Download the Robinhood app # Social proof - With Robinhood, you can trade women's college basketball event contracts in the Prediction Markets Hub. Now available across the US.” – Female 1 (Basketball player). # Point of view - Customer 50% – The ad features a brand-relevant spokesperson who is presented as a real person endorsing the product in a casual setting. - Brand 50% – The brand voice takes over towards the end to deliver the core value proposition and CTA in a straightforward manner. # Storyline - 00:00–00:05 The basketball player introduces Robinhood’s new feature that allows users to trade women’s college basketball event contracts in the Prediction Markets Hub. - 00:05–00:06 The basketball player states that the contracts are available across the US. - 00:06–00:10 The ad switches to a product card that highlights Robinhood’s new feature to trade event contracts for as low as $1. - 00:07–00:10 A voice over encourages viewers to download the Robinhood app and start trading event contracts.

# Ad summary The ad features two men discussing the benefits of using Robinhood to trade event contracts, with on-screen text reinforcing the message that these contracts can be traded for as low as $1. # Brand positioning Robinhood is presented as an accessible and versatile platform for trading. The brand is positioned as a way to trade in more accessible fields than traditional sports. The overall tone is easy to understand and educational, aiming to debunk the barriers to entry to get into investing. The brand seems to be targeting younger, tech-savvy users who are interested in alternative investments. # Product Robinhood's event contracts are presented as an accessible and affordable way to trade on predictions about future events. The ad highlights the low entry cost, noting that contracts can be traded for as low as $1. The product is presented as suitable for those interested in cryptocurrency and other alternative investments. The ad aims to debunk the barriers to entry and present Robinhood as a tool to lower the risk by creating event contracts. # Visual style The ad has a casual, UGC feel with natural lighting and simple cuts. The production quality is clean but not overly polished, which aligns with the tone of accessibility and everyday use. # Hooks Spoken: Male 2: More to trade than just sports all the time. Visual: 00:01–00:02 The shot changes to a medium shot of a dark-skinned man with sunglasses, a black t-shirt, and a microphone clipped to his shirt. He is holding a basketball and speaking directly to the camera in an outdoor setting with trees and houses in the background under a clear blue sky. # Funnel stage Top of funnel (Awareness) # Pain points The barrier to entry for the common person to begin investing. The ad is presented in a way that is easy to understand, so the common person feels more comfortable. # Value propositions - Accessible and affordable trading - A new field of accessible trading # Benefits - Trade for as low as $1 # Features - Trade event contracts # Call to action Learn more # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered by two men who appear to be ordinary users of the product, rather than brand representatives. # Storyline - 00:00–00:01 The ad begins with a man walking, looking down at his phone. - 00:01–00:02 00:01–00:02 The man looks up and presents the premise of the ad: Trading is more than just sports, presented with a friendly tone from the speaker. - 00:02–00:05 00:02–00:05 The ad switches back to the man looking at his phone, as on-screen text reads "Trade event contracts for as low as $1," presenting the ad's hook.

# Ad summary The ad promotes Robinhood, a platform where users can trade women's college basketball event contracts. The ad features a woman in an empty basketball arena who explains that users can trade these contracts on the Robinhood Prediction Markets Hub, now available across the US. The ad concludes with a screen stating that users can trade event contracts for as low as $1. # Brand positioning Robinhood is presented as an innovative platform that is expanding its investment offerings to include niche areas such as women's college basketball event contracts, via its Prediction Markets Hub. The brand aims to occupy a space in the consumer's mind as a modern, accessible, and forward-thinking financial platform that allows users to engage with novel financial products and opportunities. The brand is positioning itself as being at the forefront of new investment options, making it appealing to users who want to explore unconventional markets. This is functional positioning based on accessibility and novelty. # Product Robinhood's Prediction Markets Hub allows users to trade women's college basketball event contracts. The ad highlights that trading can start with contracts priced as low as $1, addressing a potential purchase barrier by emphasizing the low initial investment required. The product aims to provide a novel way for users to engage with sports and finance, combining the excitement of college basketball with the dynamics of trading. This app is for individuals interested in sports betting and financial trading. The ad promotes the accessibility of the product and hints at its potential for fun and engaging investment experiences. # Visual style The ad has a UGC feel, with a straightforward presentation by a brand ambassador in an empty basketball arena. The production quality is simple, with a quick transition to a screen displaying the offer. The editing is clean and direct, ensuring the message is clear and concise. # Hooks Spoken: 00:00–00:02 Female 1: With Robinhood, you can trade women's college basketball event contracts in the prediction markets hub. Visual: 00:00–00:02: A split screen shows a dark screen on top, resembling a phone app interface. The UI shows two basketballs with team names "ARZ" and "MICH" and a line graph. Below the graph are the headers: "Contracts, Team, Winner, Spread, Total." The bottom half of the screen shows a woman standing in what looks to be an empty basketball arena. She is Black, in her 20s, wearing a black tank top, and has her hair pulled back. She looks directly at the camera in a selfie-style shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the barrier to entry for individuals interested in trading and sports events by highlighting the low starting cost of $1. # Value propositions - Low-cost investment opportunity: "Trade event contracts for as low as $1" - Trade women's college basketball event contracts # Benefits - Enables users to trade women's college basketball event contracts - Provides a platform for trading event contracts at a low entry point # Features - Women's college basketball event contracts - Prediction Markets Hub - Trade event contracts for as low as $1 # Call to action Learn more # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using the app, presenting the brand and its services in a relatable and accessible way. # Storyline - 00:00–00:02 A woman stands in an empty basketball stadium speaking to the camera in a selfie-style shot. - 00:00–00:02 She introduces Robinhood and states that users can trade women's college basketball event contracts, aiming to inform and engage viewers interested in sports and finance, from the perspective of someone familiar with the app. - 00:02–00:05 The scene transitions to a screen displaying Robinhood's logo and promoting the opportunity to trade event contracts for as low as $1, with a 'Learn more' button below. This transition intends to drive conversions.

# Ad summary This ad promotes Robinhood, which allows users to trade college basketball event contracts for as little as $1. # Brand positioning Robinhood is presented as a modern, accessible investment platform that democratizes finance by enabling users to trade college basketball event contracts for as low as $1. The ad emphasizes ease of entry for ordinary individuals, positioning Robinhood as an innovative and low-barrier platform that allows anyone to participate in financial markets. # Product Robinhood allows users to trade college basketball event contracts. The ad specifically mentions that these event contracts can be traded for as little as $1. The product is presented as a prediction market hub, making it accessible for anyone to engage in financial markets related to college basketball. The app features a user-friendly interface, displaying contracts, percentages, and live updates, making it easy for both new and experienced traders to participate. # Visual style The ad features a clean, modern aesthetic with a mix of real-world footage and digital overlays. The editing is straightforward with simple transitions, giving it a polished yet accessible feel. The color palette is dominated by dark blues and yellows, aligning with the Robinhood brand. The pacing is moderate. # Hooks Spoken: 00:00–00:04: With Robinhood, you can trade college basketball event contracts in the prediction markets hub. Text overlay: 00:03–00:06: Trade event contracts for as low as $1 / 00:04–00:06: Learn more (Button) Visual: 00:00–00:03: A man with dark skin, dressed in a black athletic top, stands on a basketball court with red stadium seats visible in the background. An inset graphic displays a mockup of the Robinhood app interface, showing percentages, a line graph, and numbers related to a basketball event. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of limited accessibility to financial trading markets, particularly for sports-related events. It suggests that traditional investment platforms may be too complex or expensive for the average person. # Value propositions - Access to trading college basketball event contracts through Robinhood - Low-cost entry point at $1 # Benefits - Trade event contracts for as low as $1 # Features - Trade college basketball event contracts - Prediction markets hub # Call to action Learn more # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, communicating product features and claims in a straightforward manner. # Storyline - 00:00–00:04 The ad opens with a man standing in a basketball stadium, introducing Robinhood's feature that enables trading college basketball event contracts. - 00:04–00:06 The scene transitions to a screen displaying the Robinhood app interface, followed by an overlay that highlights the offer: trading event contracts for as low as $1.

# Ad summary This ad promotes the Robinhood app. It invites users to trade college basketball event contracts across the U.S. with contracts as low as $1. # Brand positioning Robinhood is presented as a modern and accessible platform for trading event contracts, specifically in college basketball. It is positioned as a user-friendly app where individuals can engage in trading with contracts available for as little as $1. The brand aligns with the values of accessibility and simplicity in financial trading, catering to users who are interested in college basketball events. Robinhood appears to be following category norms, providing a functional platform for trading financial instruments, but offers a lower entry point with affordable contract options. # Product The featured product is the Robinhood app, which allows users to trade college basketball event contracts. The app provides a platform for trading on events across the U.S., with contracts starting as low as $1. It is implied that the app is designed for individuals who are interested in college basketball and want to participate in financial trading related to these events. The app features a user-friendly interface displaying the score, graphs with changing data, contract options, and relevant trading information. A unique selling point (USP) is the affordability and accessibility of trading event contracts for as little as $1, addressing the purchase barrier of high costs associated with traditional trading platforms. The ad encourages viewers to download the app today to start trading. # Visual style The ad has a modern and clean aesthetic. The editing style includes quick cuts between the basketball visual and the app interface, creating a dynamic feel. The production quality appears polished, and the visuals are crisp and well-lit. The pacing is relatively fast, aligning with the tone of the ad and the fast-paced nature of trading. # Hooks Spoken: 00:00–00:04 Trade college basketball event contracts across the US on Robinhood. Visual: 00:00–00:04: A basketball player in a black uniform jumps in the air, about to dunk a basketball into the net. In the foreground, a phone shows the Robinhood app interface, displaying graphs, scores between 'ARZ' and 'MICH' listed as 28-24, team percentages, and contract options. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trade college basketball events across the US at an accessible price. - Trade event contracts for as low as $1 # Benefits - Access to college basketball event contracts trading. - Affordable trading options. # Features - Trade college basketball event contracts. - Contracts across the U.S. - Trade event contracts for as low as $1. # Call to action Download the app today. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective as it promotes its app and its features. # Storyline - 00:00–00:04 The ad starts with a basketball player in the air, ready to dunk. - 00:00–00:04 The basketball player visual sits above the Robinhood app on a phone, as the narrator explains the app allows users to trade college basketball event contracts across the U.S. on Robinhood. - 00:04–00:06 The ad then shows a title card for Robinhood. - 00:04–00:07 The narrator states users can trade event contracts for as low as $1 and encourages viewers to download the app today.

# Ad summary This ad features two friends, a man and woman, on the basketball court. The man watches sports on his phone and makes combo trade bets on Robinhood. The friend talks to him about trading crypto event contracts. The ad ends with the two playing basketball on the court. # Brand positioning The ad promotes Robinhood as a trading platform that allows you to trade a wide variety of assets including crypto event contracts. The brand is presented as a way for people to potentially make money by trading, offering a wide array of options. # Product The ad promotes the Robinhood trading platform. Robinhood is a mobile app that allows users to trade stocks, ETFs, options, crypto, futures, and crypto event contracts. Robinhood's Prediction Markets Hub is highlighted for crypto event contracts and states there are over 20 categories in the Hub. The ad highlights how you can get started trading crypto event contracts for as low as $1. # Visual style The ad has an authentic feel because it uses a natural outdoor setting. The editing uses fast cuts when changing from one friend speaking to the other. # Hooks Spoken: 00:00–00:01 Pass it down court! / 00:01–00:02 Pass him. He's wide open! Text overlay: 00:00–00:01 Pass it down court! / 00:01–00:02 He's wide open! Visual: 00:00–00:01 The man is wearing a black t-shirt and grey pants on a sunny basketball court. Behind the man is a basketball hoop, suburban houses, and bare trees. / 00:01–00:02 The basketball comes flying across the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad plays on the frustration of trading only sports, implying it might be too predictable or limited. This is signaled by the line, "Bro, your predictions are too predictable." # Value propositions - Trade event contracts for as low as $1 - Robinhood allows you to trade a variety of assets. # Benefits - Trade event contracts for as low as $1 - A way to potentially make money by trading # Features - Trade event contracts - Prediction Markets Hub - Trade stocks, ETFs, options, crypto, futures # Call to action Learn more # Social proof - "I just made a combo trade on this dubs game with Robinhood" – Male 1 (Customer) # Point of view - Customer 100% – The ad follows two friends bantering on the basketball court while they discuss trading with Robinhood. # Storyline - 00:00–00:04 00:00–00:04 The man is standing on a basketball court watching sports on his phone and is distraught. He says, "Oh come on, he was wide open." - 00:04–00:07 00:04–00:07 The friend approaches, holding a basketball, and asks the man what he's doing. The friend says, "Bro what are you doing? I thought we were playing, not watching and trading." - 00:07–00:11 00:07–00:11 The man responds that he is trying to do both because he just made a combo trade on this dubs game with Robinhood. - 00:11–00:17 00:11–00:17 The friend guesses that the combo trade involves the team winning and Stephen Curry making four 3-pointers. - 00:17–00:26 00:17–00:26 The man is shocked the friend was able to accurately predict the combo trade. The friend responds that the man's predictions are too predictable and encourages him to trade more than just sports all the time. - 00:27–00:31 00:27–00:31 The friend suggests that the man try trading crypto event contracts, while showing the phone app. - 00:31–00:35 00:31–00:35 The friend places a $1 order on the app, saying he likes being a long shot. - 00:36–00:39 00:36–00:39 The friend makes a long shot with the basketball. The man seems unimpressed. - 00:40–00:43 00:40–00:43 The man expresses surprise that you can trade crypto event contracts on Robinhood. - 00:43–00:46 00:43–00:46 The friend responds there are over 20 categories in the Prediction Markets Hub. - 00:46–00:53 00:46–00:53 The man says the friend could have mentioned that earlier. The friend responds, listing stocks, ETFs, options, crypto, and futures as available assets. - 00:54–01:01 00:54–01:01 The man acknowledges there are a lot of asset classes on Robinhood and encourages the friend to start playing defense for once. The friend responds by saying his old knees have 20 points. - 01:01–01:06 01:01–01:06 The friend shares the basketball is a combo trade lock. The man checks me the ball. - 01:06–01:11 01:06–01:11 The man states for the friend to check him the ball before he opens Robinhood and trades on the weather.

# Ad summary This ad for Robinhood Derivatives targets sports fans whose bracket was busted in the college basketball tournament. It suggests that they can still trade every college tournament game using the platform. # Brand positioning Robinhood is presented as a modern, accessible platform for trading, including niche opportunities like college basketball tournament games. The brand caters to those who want to actively participate in the market and potentially profit from event-driven trading. It positions itself as a way to engage with sports and finance simultaneously, appealing to a younger demographic familiar with mobile-first investment solutions. The overall tone is casual and engaging, designed to make investing feel less intimidating and more integrated into everyday interests. # Product The ad promotes Robinhood Derivatives as a platform to trade futures and event contracts related to college basketball tournaments. It allows users to trade on every game, offering a way to potentially profit even if their initial bracket is unsuccessful. The ad highlights the availability of trading in real time ("LIVE") with access to the market even after typical bracket challenges end. The advertisement briefly acknowledges the risk involved but does not provide explicit details. The ad aims to lower the barrier to entry for event-based trading by presenting Robinhood as user-friendly and directly relevant to sports enthusiasts. # Visual style The ad uses a modern, mobile-first design with a clean layout and a gradient background. The visual style combines sports imagery with stock market data visualization to appeal to a younger, tech-savvy audience interested in both sports and finance. The use of bright colors and a high-contrast design helps with scannability on small screens. # Hooks Headline: Bracket busted? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of having a "bracket busted?", implying disappointment and a sense of lost opportunity in the college basketball tournament. The phrase directly targets viewers whose tournament predictions were incorrect, creating a connection with their current emotional state. The user is no longer able to fill out a successful bracket, and may have an incomplete knowledge of the stock market. # Value propositions - Trade every college tournament game # Benefits - Trade every college tournament game # Features - Trade every college tournament game # Call to action Get started # Social proof - None used. # Point of view - Brand: The entire ad focuses on promoting Robinhood Derivatives and its features, with a call to action to "Get started." # Storyline - The ad opens by asking "Bracket busted?" This is designed to grab the attention of people who are interested in sports, specifically those who have filled out a bracket for the college basketball tournament. It is told from the brand's perspective to identify the audience and set up the problem. - The ad continues by stating, "Trade every college tournament game." This is a solution presented by the brand, indicating that even if one's initial bracket is incorrect, they can still engage with and potentially profit from the tournament. This is delivered from the brand’s perspective and offers an alternative way to interact with the tournament. - The ad includes a bright "Get started" call-to-action button. The brand is prompting the user to take immediate action and use the platform.

# Ad summary Two men are playing basketball and one of the men is looking at his phone, trading on Robinhood, so the other man suggests that he spread his wings and trade more categories than just sports all the time, such as crypto and other categories on Robinhood's Prediction Markets Hub. The ad concludes that you can trade event contracts for as low as $1. # Brand positioning Robinhood is presented as a user-friendly trading platform where users can trade stocks, ETFs, options, crypto, futures, and even crypto event contracts. Robinhood is promoting the ease of use with event contracts and its Prediction Markets Hub where users can find over 20 categories to trade, implying that Robinhood allows users to diversify their trading and try new strategies. # Product Robinhood is a trading platform that allows users to trade stocks, ETFs, options, crypto, futures, and crypto event contracts. The ad highlights the availability of crypto event contracts and its Prediction Markets Hub, which includes over 20 categories of tradable events. It shows an easy-to-use mobile interface where one can quickly select a contract and enter an amount as low as $1 to trade. By showcasing a diverse range of asset classes and the accessibility of event contracts, Robinhood aims to appeal to both experienced traders and newcomers looking to diversify their portfolios. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and clear visuals. The editing consists of quick cuts to maintain a fast pace, which helps in keeping the viewer engaged. The cuts align with the spoken content, enhancing the delivery of the message. This casual approach and quick pacing is typical of content made for Reels or TikTok. # Hooks Spoken: Male 1: Pass it down court! Pass him, he's wide open! Text overlay: 00:00–00:01 / 00:01–00:02 He's wide open! Visual: 00:00–00:01 A medium shot of a white male with a beard on a basketball court wearing a black t-shirt and grey sweatpants with black sneakers. He is attempting to pass a basketball and is looking to his left off-screen. Behind him are houses, trees, and a blue sky. / 00:01–00:02 The camera pans to follow the ball. Houses, trees, and a trash can are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of being too focused on one type of trading or asset (sports) and encourages users to broaden their horizons. Visual cue: "You gotta spread your wings, my guy. There's more to trade than just sports all the time." # Value propositions - Trade crypto event contracts and other asset classes on Robinhood. # Benefits - Diversify trading beyond sports - Trade a variety of assets - Enter amounts as low as $1 # Features - Crypto event contracts - Prediction markets hub # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered through a casual lens by two people who are acting as if they are customers of Robinhood. # Storyline - 00:00–00:02 The ad opens with one man on a basketball court filming another man attempt to pass a basketball. - 00:02–00:04 The filmer then stops filming, looks at his phone, and gets upset that the basketball player was open. This serves as the set up of one friend on the court filming the other to get content while trading. The man filming appears to be casual and the tone is meant to be relatable and humorous. - 00:04–00:07 The basketball player asks what the other man is doing, since he thought they were playing and not watching and trading. - 00:07–00:12 The man on his phone says he is trying to do both, but then reveals he just made a combo trade on the Dove's game with Robinhood. - 00:12–00:15 The basketball player then instructs the man on his phone to spread his wings since there is more to trade than just sports. - 00:16–00:23 The basketball player suggests trying trading crypto event contracts. He then demonstrates how easy it is to enter a small amount to trade. - 00:23–00:27 The basketball player then makes a long shot as a parallel to how he likes to make longshot investments. - 00:27–00:33 The filmer chimes back in to confirm that you can trade crypto event contracts on Robinhood to which the basketball player enthusiastically says there are over 20 categories in the prediction markets hub. - 00:33–00:43 The filmer then states he could have been told that earlier, so the basketball player then proceeds to list off all of the categories a person can trade, to which the filmer gets the point and reiterates that a lot of assets can be traded on Robinhood. - 00:43–00:47 The ad then concludes with a shot of the Robinhood logo and stating that event contracts can be traded for as low as $1.

# Ad summary The ad promotes Robinhood Gold membership by highlighting the low margin rates offered at different investment levels. # Brand positioning Robinhood Gold is presented as an accessible platform for investors looking to optimize their returns through margin investing. The brand positions itself as a tool for those who seek lower margin rates, which can appeal to both experienced investors managing larger portfolios and those aspiring to grow their investments. By offering tiered rates based on investment amounts, Robinhood Gold communicates flexibility and scalability, aiming to be a go-to choice for investors as their portfolios expand. # Product The ad promotes Robinhood Gold, a membership program that offers low margin rates for investors. The advertisement highlights tiered margin rates starting at 5.0% for up to $50k and going as low as 3.95% for above $50M. The offering is structured to provide lower rates as the investment amount increases, appealing to investors with varying portfolio sizes. By emphasizing the low margin rates, the ad directly addresses the cost concerns associated with margin investing, positioning Robinhood Gold as a potentially cost-effective solution for those looking to leverage their investments. # Visual style The ad has a clean, minimalist visual style with a focus on text and numerical information. The color scheme is dark with bright yellow accents for the margin rates, drawing attention to the key selling points. The overall impression is professional and straightforward, aiming to convey information clearly and efficiently. # Hooks Headline: Get low margin rates. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the high cost of margin rates. The phrase 'Get low margin rates' implies the customer is seeking a solution to reduce the expense of borrowing to invest. # Value propositions - Tiered margin rates offer better value as investments grow - Robinhood Gold offers some of the lowest margin rates available # Benefits - Lower rates for higher investment amounts # Features - Low margin rates # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents information about Robinhood Gold and its margin rates to inform potential customers about the product's benefits and to position the company in the market. # Storyline - The ad starts by introducing Robinhood Gold and its key benefit: low margin rates. The brand is conveying the main offering to capture immediate attention and set the context for the rest of the information. - Next, the ad presents a detailed breakdown of the tiered margin rates, showing how the interest rates decrease as the investment amount increases. From the brand's point of view, this breakdown serves to demonstrate the value proposition of the membership program and make it attractive to a wide range of investors. - The ad concludes with a disclaimer about the risks involved in investing and the terms of the Robinhood Gold membership. This is the brand, ensuring compliance and providing a full disclosure of the offering.