How Hismile Advertises on Meta

# Ad summary This ad demonstrates the High Smile V34 whitening strips. The ad shows a blonde woman trying the product, and then a brunette woman using the product and describing her experience with it. # Brand positioning The brand High Smile occupies the space of affordable yet effective dental care. Their products are designed for the everyday individual. The brand focuses on creating confidence and convenience. # Product The High Smile V34 whitening strips are designed to whiten teeth in thirty minutes. The strips are purple, and are placed on both the upper and lower sets of teeth. The user peels the strips off after the thirty-minute window. The user then brushes the teeth to get rid of any remaining residue. The product is shown to whiten teeth effectively. # Visual style The ad has an amateur, UGC-style aesthetic with a casual tone. It includes some jump cuts and quick cuts to emphasize its spontaneous and raw appeal. The video cuts are timed to the beat of the music. # Hooks Spoken: See if this like comes off. [Slightly nervous] Text overlay: Temporary results, results may vary Visual: 00:00–00:03: A blonde woman shows her teeth with the purple whitening strips on them. The camera is selfie-style and close to the woman's face. The background is of a room with light neutral paint. # Funnel stage Consideration # Pain points The central pain point is the need to whiten teeth to have a bright, white smile. The teeth may become yellow over time and the viewer wants to have a brighter, whiter smile. # Value propositions - Whitens teeth in thirty minutes # Benefits - Whitens teeth # Features - V34 whitening strips # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is entirely shown from the perspective of the customer reviewing the product. # Storyline - 00:00–00:03 A blonde woman is nervous about using the product for the first time. - 00:03–00:08 She peels off the strip to reveal a bright smile. - 00:08–00:10 A brunette woman peels the backing off of the whitening strips. - 00:10–00:13 She then places the strip on her top teeth and makes sure it is in place. - 00:13–00:19 She removes the bottom strip so the viewer can see the difference between the color of the teeth. She mentions she is going to leave the top strip on for half an hour. - 00:19–00:24 She says it has been a half hour and begins to peel off the strip. - 00:24–00:35 The woman continues to peel off the strip and reveals the color difference between her upper and lower teeth. - 00:35–00:52 She then brushes the purple in-between her teeth. - 00:52–00:59 She shares how the product has made her teeth appear whiter. - 00:59–01:04 The woman shows the product packaging and the product name.

# Ad summary This ad features a split screen effect of one creator exposing the lies of other influencers who have promoted teeth whitening products and using teeth whitening strips to whiten teeth. # Brand positioning Elimisid is presented as a brand that offers a teeth whitening solution for people with sensitive teeth. The ad highlights the brand’s non-toxic and enamel-safe properties, positioning it as a safe and effective choice for users who may have experienced discomfort or sensitivity with other whitening products. The brand aims to stand out by providing a solution that works after just one use, appealing to consumers looking for quick and noticeable results. By emphasizing its frequent sell-out status, Elimisid creates a sense of urgency and exclusivity, suggesting high demand and satisfaction among its users. # Product The featured product is Elimisid teeth whitening strips, designed for individuals with sensitive teeth. These strips are described as non-toxic and enamel-safe, ensuring a gentle yet effective whitening process. The primary USP is that they provide noticeable results after just one 30-minute application. The ad addresses the pain point of tooth sensitivity, positioning the strips as a solution that users can comfortably use without irritation. The strips aim to offer convenience and quick results, making them appealing to those seeking an immediate improvement in their teeth’s whiteness. The ad highlights the product's popularity and frequent sell-out status, encouraging viewers to purchase before it’s too late. # Visual style The ad has a mixed aesthetic, combining UGC-style footage with more polished, direct-to-camera segments. The editing style includes quick cuts and transitions, particularly in the initial reactions, creating a sense of excitement and surprise. The production quality varies, with some shots appearing raw and authentic, while others are more staged and professional. The pacing is moderate, with moments of rapid cuts followed by slower, more deliberate explanations. The audio-visual sync is well-maintained, with sound effects and music cues timed to emphasize key moments and visual elements. # Hooks Spoken: 00:00–00:02: So we're gonna stretch them and stick them. Text overlay: 00:00–00:02: TikTok Affiliate Testimonial / 00:00–00:02: Temporary Results, results may vary Visual: 00:00–00:02: Two young men are in a brightly lit room with white walls. One man wears a grey Chicago Bears sweatshirt and a headband with decorative light bulbs, smiles broadly, and holds the edge of a blue teeth whitening strip to his teeth. The other man has on a black sweatshirt and a white blindfold on his head, holds the other end of the blue strip in front of his mouth and looks directly into the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of teeth sensitivity, suggesting that many people experience discomfort or irritation when using traditional teeth whitening products. It references that if you have sensitive teeth, this product is right for you. # Value propositions - Non-toxic and enamel safe, good for people with sensitive teeth - They work after one use. # Benefits - They work after one use - Safe for sensitive teeth # Features - Non-toxic - Enamel safe - 30 Minute Application # Call to action I would get it before they're gone again. # Social proof - “This was my teeth before, and this is my teeth now” – Male 3 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of customers using the product, sharing their experiences and results. # Storyline - 00:00–00:09 00:00–00:09: Two men stand in front of a white wall and apply blue strips to their teeth. They remove the strips and are shocked by how white their teeth are. - 00:09–00:16 00:09–00:16: Another man with a satin bonnet applies the same blue strip to his teeth. He removes the strip and brushes his teeth. - 00:16–00:28 00:16–00:28: The man from the previous shot shows a teeth color guide to compare his teeth's before and after color. He holds the box of Elimisid teeth whitening strips and claims that this strip is non-toxic and enamel safe.

# Ad summary The ad uses CGI animation to personify a tongue and bad breath bacteria. It explains the function of the tongue, the problem of sulfur waste and bacteria causing bad breath, and how traditional methods fail to solve it. It then introduces a specific mouthwash designed to visibly remove odor-causing proteins and buildup, leading to a fresh mouth. # Brand positioning The brand, nismile, positions itself as an innovative solution provider in oral hygiene, specifically targeting bad breath and teeth whitening. It implies a modern, science-backed approach by highlighting its product's "multi-tool" nature and specific ingredients like hydrogen peroxide and essential oils. The brand aims to occupy a space that tackles root causes of oral problems, offering visible results beyond traditional brushing and scraping, and fostering a sense of control and confidence in users. Its positioning is functional, emphasizing performance, efficacy, and advanced formulation to address a common, embarrassing problem. # Product The product is the "iD Stain Whitening Mouthwash" by nismile. It's presented as a comprehensive oral hygiene solution that goes beyond basic breath fresheners. It works by "clumping proteins together" to visibly remove odor-causing bacteria and buildup. The mouthwash is for anyone concerned about bad breath, oral gunk, and teeth staining, implying it's for adults seeking a more effective and visible solution to common oral hygiene issues. Explicitly stated features include: "whitening," "targets gunk & build-up," "fresh breath," and "alcohol free." It contains "hydrogen peroxide for whitening maintenance" and is "packed with essential oils for freshness." The ad emphasizes its ability to "visibly remove" buildup, setting it apart from methods like brushing, scraping, or chewing gum which are presented as incomplete solutions. The key USP is its formula that causes visible removal of odor-causing proteins and its multi-functional benefits of whitening and fresh breath. It's used as a mouthwash, implying a swishing action after brushing. The ad addresses the purchase barrier that traditional methods don't fully solve bad breath and buildup by showing their ineffectiveness and then introducing a superior solution. # Visual style The ad employs a hybrid visual style, blending highly polished CGI animation with realistic anatomical backdrops. The overall aesthetic is clean and high-end for the product presentation, contrasting sharply with the initial gross-out visuals used to depict the problem. The editing rhythm is quick and dynamic during the problem exposition and solution demonstration, with rapid cuts to emphasize action and distress. Transitions are mostly hard cuts between distinct scenes. The production quality is high, resembling a polished commercial with cinematic CGI characters and effects. Visual motifs include the recurring animated character transforming to reflect the state of oral hygiene. Pacing is generally fast, with cuts often syncing with key words in the voiceover. Audio-visual sync is prominent, with character actions and visual effects directly corresponding to the voiceover's narrative. # Hooks Spoken: I'M YOUR TONGUE. My job is to help you taste, swallow, and protect your mouth. Text overlay: I'M YOUR TONGUE. / MY JOB IS TO HELP YOU TASTE, SWALLOW AND PROTECT YOUR MOUTH. Visual: Extreme close-up, wide-angle shot of the inside of an open human mouth, seen from the perspective of looking into the throat. The foreground features realistic, clean white teeth and pink gums. In the center is a highly stylized, CGI-animated pink tongue character with large, expressive eyes and a wide smile. It has small bumps resembling taste buds and holds a tiny red strawberry. The camera is stationary, focusing on the character. Lighting is warm and bright. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is bad breath caused by "built-up sulfur waste" and "odor-causing bacteria" feeding on "food proteins and debris" hidden in soft tissues, which common practices like brushing, scraping, or chewing gum fail to address effectively. The ad shows this through the sad, gunk-covered animated tongue character and the menacing bacteria. # Value propositions - Visibly remove odor-causing bacteria: The mouthwash is designed to "clump proteins together so you can visibly remove them." - Multi-tool of mouthwashes: It offers comprehensive benefits including whitening, targeting gunk/buildup, and fresh breath, suggesting an all-in-one solution. - Long-lasting freshness through essential oils: "packed with essential oils for freshness." - Whitening maintenance with hydrogen peroxide. # Benefits - Helps you taste, swallow, and protect your mouth (by implication, when clean) - Visibly removes buildup and gunk - Whitening maintenance - Freshness - Feels fresh (mouth) # Features - Whitening - Targets gunk & build-up - Fresh breath - Alcohol free - Contains hydrogen peroxide - Packed with essential oils # Call to action Take control of your stinky breath today. # Point of view - Brand 100% – The ad uses animated characters to explain the problem and solution from an informative and authoritative stance, guiding the viewer through the narrative to the brand's product. # Storyline - 00:00–00:03 An animated pink tongue character, personified and cheerful, introduces itself and its primary functions of tasting, swallowing, and protecting the mouth. This sets up the protagonist and establishes its positive role. - 00:03–00:05 The tongue character transforms into a sad, gunk-covered version, crying, and is smothered in green "sulfur waste." This immediately introduces the central problem of oral buildup and its unpleasant consequences from the tongue's distressed perspective. - 00:05–00:10 The gunk-covered tongue is shown in a cavernous, dirty mouth environment, surrounded by menacing bacteria monsters. The voiceover explains this "poo of bacteria" is the cause of bad breath. This visualizes the threat and consequence (bad breath) with a sense of fear and disgust. - 00:10–00:11 The sad, gunk-covered tongue is still besieged by bacteria. The voiceover acknowledges common attempts to solve bad breath. This transitions to showing common, yet ineffective, solutions. - 00:11–00:13 A toothbrush and tongue scraper are aggressively used on the gunk-covered tongue, which looks distressed. The voiceover states, "You brush harder, you scrape." This visually demonstrates the common, yet painful and seemingly ineffective, struggle against buildup. - 00:13–00:15 The cleaning continues, and the voiceover adds chewing gum to the list of insufficient methods, questioning "Why?" This reinforces the idea that conventional solutions are incomplete. - 00:15–00:21 A smaller, gunk-covered tongue character sits on a larger, dirty tongue, surrounded by steam and tiny bacteria. The voiceover explains that odor-causing bacteria feed on hidden food proteins and debris, slowly piling up. This reveals the root cause of bad breath, explaining why brushing and scraping aren't enough. - 00:21–00:24 The smaller tongue character transforms into an angry green monster made of gunk, pointing its finger. The voiceover states it's "your buildup" and directs attention to it. This personifies the problem (buildup) and shifts the focus from the suffering tongue to the actual source of the issue. - 00:24–00:26 The green gunk monster is hit by a mint leaf, looking dazed. The voiceover explains that a "stronger mint" isn't the solution. This debunks another common but insufficient solution, highlighting the need for something different. - 00:26–00:33 The green gunk monster is caught in a rush of brown liquid (mouthwash) within the mouth tunnel, struggling as it's visibly broken down and washed away. The voiceover introduces the mouthwash formula that "clumps proteins together" for "visible removal." This presents the product as the effective solution, showing its mechanism of action and visible results. - 00:33–00:35 The menacing bacteria monsters now look sad and are diminishing amidst green smoke. The voiceover confirms they are "losing some food." This shows the direct impact of the mouthwash on the source of bad breath, removing the problem's sustenance. - 00:35–00:37 The animated pink tongue character is now clean, happy, and surrounded by fresh, minty swirls. The voiceover declares, "Your mouth feels fresh." This visually presents the desired positive outcome and the emotional payoff. - 00:37–00:49 A product shot of the "iD Whitening Mouthwash" bottle, with the now clean and winking green monster character beside it. The voiceover lists the product's benefits and features. This provides a clear product reveal and reinforces its claims, solidifying the solution.

# Ad summary This ad demonstrates the HiSmile ID Stain Whitening Mouthwash, a product designed to remove oral proteins and maintain white teeth. The ad features a woman in a dental setting, emphasizing her expertise and promoting the product's benefits. It showcases the process of using the mouthwash and highlights user reactions to the visible results, emphasizing its effectiveness. # Brand positioning HiSmile is presented as a dental brand focused on delivering effective oral hygiene solutions. It aims to occupy the consumer's mind as a brand that tackles often unspoken oral health issues with visible, tangible results. The brand aligns with a tone of transparent expertise and education, emphasizing functional benefits and scientific backing. The brand challenges category norms by revealing the presence of oral proteins in the mouth and offering a product designed to remove them effectively, distinguishing itself from traditional mouthwashes that primarily focus on breath freshening or antiseptic qualities. The brand positioning is functional, emphasizing the performance and tangible results of protein removal and teeth whitening. # Product HiSmile ID Stain Whitening Mouthwash is a mouthwash designed to reveal and remove oral proteins from the mouth, leading to cleaner teeth and fresher breath. It is formulated for anyone concerned about bad breath and maintaining white teeth. The mouthwash works by clumping oral proteins together, allowing them to be spat out. Key features include its ability to reveal oral proteins and the inclusion of hydrogen peroxide to help maintain white teeth over time. The product is highlighted for addressing the issue of odor-causing bacteria feeding on oral proteins, which brushing and tongue scraping may not fully resolve. The ad shows that the product delivers visible results, emphasizing the immediate tangible benefit of removing oral proteins. A potential purchase barrier addressed is skepticism about unseen oral proteins, which the ad visually demonstrates. The ad implies the product is worth trying because it provides a unique, effective way to improve oral hygiene and maintain white teeth. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with UGC-style reactions. The editing style includes quick cuts and smooth transitions, creating a pace of approximately 20 cuts per minute. The production quality feels like a mix of professional studio shots and authentic user-generated content, lending credibility and a sense of relatability. # Hooks Spoken: 00:00–00:02 If you wake up with feral breath, watch this. Text overlay: 00:00–00:02 Easy but dramatic 30-second hack for bad breath💩 Visual: 00:00–00:02 The shot shows a woman with fair skin, light brown hair in a ponytail, wearing blue medical scrubs and lavender gloves. She is centered in the frame, speaking directly to the camera in a bright setting with dental equipment in the background. The foreground features a large image of a tongue with what looks like feces and garlic on it. Text overlay says, “Easy but dramatic 30-second hack for bad breath💩” # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem the product is solving is persistent bad breath, even after thorough teeth brushing. The woman says, "That's why you can brush perfectly and still wake up with bad breath." # Value propositions - Easy to use for fresher breath - Clean mouth for white teeth # Benefits - Letting you spit them out - Maintain white teeth over time - Feel the difference - Fresher breath # Features - ID stain whitening mouthwash - Designed to reveal oral proteins - Clumping them together - Hydrogen peroxide # Call to action I will attach a link below. # Social proof - Most people start using it for a fresher breath – Female 1 (Creator) - They keep using it because they can actually feel the difference – Female 1 (Creator) # Point of view - Customer 20% – The ad shows visuals of customers using the product and reacting to the results. - Brand 80% – The ad is presented from the official brand voice of HiSmile through a presenter detailing the product’s benefits. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces the topic of bad breath, specifically 'feral breath,' and encourages viewers to watch for a solution. - 00:02–00:07 00:02–00:07 She explains that regardless of tongue appearance (clean, white, or green), something might be missing in oral hygiene. - 00:07–00:12 00:07–00:12 Establishing her credibility, she mentions working in dental and observing an issue that is often unaddressed. - 00:12–00:17 00:12–00:17 She describes how protein collects in the mouth and presents this as an issue that most people are unaware of. - 00:17–00:26 00:17–00:26 She explains that odor-causing bacteria feed on these proteins, releasing sulfur waste that causes bad breath, likening the smell to rotten eggs or garlic. - 00:26–00:35 00:26–00:35 She explains that bad breath can persist even with perfect brushing habits. - 00:35–00:39 00:35–00:39 She states that while brushing and tongue scraping help, they are not enough. - 00:39–00:42 00:39–00:42 She introduces HiSmile ID Stain Whitening Mouthwash as a different solution. - 00:42–00:51 00:42–00:51 She details the mouthwash's function to reveal oral proteins, clump them together, and allow users to spit them out. - 00:51–00:56 00:51–00:56 She warns that the first use might be shocking due to the amount of protein revealed, clarifying that this is not the mouthwash itself, but what's already in the mouth. - 00:56–01:06 00:56–01:06 She highlights the added bonus: the cleaner the mouth, the better the whitening ingredients work. - 01:06–01:11 01:06–01:11 She explains the inclusion of hydrogen peroxide for maintaining white teeth over time, showing examples of people with bright white smiles. - 01:11–01:20 01:11–01:20 The benefits of using the product are explained and the fact that many people start using for fresher breath, they keep using for a more effective clean. - 01:20–01:25 01:20–01:25 She provides a call to action to check the product below and a prompt to be quick because they sell out fast.

# Ad summary This ad demonstrates how hismile ID whitening mouthwash eliminates gunky residue and can whiten your teeth. # Brand positioning The hismile brand is presented as a solution for teeth whitening and overall oral health. The brand directly addresses the problem of bad breath and unsightly residue in the mouth. Hismile aims to occupy a space in the consumer's mind as a provider of innovative oral care products that deliver visible results. The brand aligns with a functional and modern approach to oral hygiene, positioning itself as a purveyor of products that not only freshen breath but also whiten teeth. The brand pushes against category norms by offering a product that is both effective and convenient, promising pearly whites without the hassle of traditional whitening methods. # Product The hismile ID whitening mouthwash is designed to eliminate gunky residue and whiten teeth. It contains hydrogen peroxide, which actively whitens teeth with consistent use. The mouthwash is also formulated with essential oils to leave breath feeling fresh. A key USP is its 'gunk extracting technology,' which is designed to remove hidden residue, resulting in healthier, cleaner feeling teeth. The ad addresses the common frustration of persistent bad breath and the desire for a brighter smile. The mouthwash is to be used by swishing for 30 seconds. The ad implies that the mouthwash is worth buying for its ability to deliver noticeable results. # Visual style The ad's overall aesthetic is a hybrid of polished commercial and UGC, leaning towards a clean, clinical style. Editing is a mix of quick cuts and static shots, with smooth transitions that support the intended tone of a professional, informative demo. The ad has consistent pacing throughout. Audio and visual elements are mostly in sync, with visuals demonstrating the effects of using hismile ID whitening mouthwash. # Hooks Spoken: 00:00–00:01: My daughter asked me to help her with her bad breath. Text overlay: 00:00–00:08: This can't be real!! 😱 Visual: 00:00–00:04: A clear petri dish contains fake teeth around the rim and a tongue in the center filled with a yellow liquid. A gloved hand pours more of the liquid from an unlabeled silver tube into the petri dish. Red glasses lay on the white surface under the petri dish. In the background, there are two jaw models. # Funnel stage Middle of funnel (Consideration) # Pain points Bad breath caused by 'feral' gunk stuck in the mouth. The ad illustrates this with a yellow liquid in a petri dish. # Value propositions - Get rid of that feral gunk stuck in your mouth with gunk extracting technology for healthier, cleaner feeling teeth. # Benefits - Leave your breath feeling fresh - Healthier, cleaner feeling teeth # Features - Essential oil actives - Gunk extracting technology # Call to action Click the link while it's still live. # Point of view - Brand 100% – The entire ad is communicated from the brand's perspective as the speaker talks about hismile products. # Storyline - 00:00–00:14 00:00–00:14: The scene is set with a demonstration of a petri dish with artificial teeth and a tongue submerged in a brown liquid, with dark particles floating in the liquid. The speaker introduces his daughter's 'bad breath' and her need for mouthwash to get rid of the gunk stuck in her mouth. The intention is to disgust the viewer and underscore the issue of bad breath and residue in the mouth and convey the consequences of neglecting oral hygiene. - 00:14–00:16 00:14–00:16: The speaker transitions to presenting the hismile ID whitening mouthwash as the solution. The intention is to introduce the product and position it as the answer to the problem of bad breath and residue. - 00:16–00:25 00:16–00:25: The speaker highlights that customers have been asking for a mouthwash that leaves their mouth feeling extremely fresh, but also supercharged with hydrogen peroxide. The intention is to promote the product as an all-in-one solution for both fresh breath and teeth whitening. - 00:25–00:31 00:25–00:31: The speaker shows images of bright white teeth as the desired outcome. The intention is to visually communicate the benefit of using the mouthwash for pearly whites. - 00:31–00:42 00:31–00:42: The speaker highlights that the product is packed with essential oil actives to leave breath feeling fresh, and a gunk extracting technology. The intention is to highlight product features that remove gunky residue and promote fresher breath. - 00:42–00:48 00:42–00:48: The speaker says that the product sold so fast that they are doubling the stock. The intention is to create a sense of urgency and scarcity, encouraging viewers to buy quickly.

# Ad summary A woman demonstrates the HiSmile V34 Whitening Strips. She applies the strips to her teeth, waits 30 minutes, and then removes them. She is impressed by the results, noting that her top teeth look much whiter than her bottom teeth. # Brand positioning HiSmile is presented as a brand that offers convenient and effective teeth whitening solutions for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use products that deliver noticeable results. The brand aligns with a lifestyle that values self-care and aesthetics, promoting the idea that a brighter smile can be achieved without professional dental visits. HiSmile pushes against the norms of traditional teeth whitening methods, offering a quick and accessible alternative to expensive and time-consuming procedures. The brand positioning is both functional, focusing on the performance and simplicity of the product, and emotional, aiming to boost confidence and self-esteem through improved appearance. # Product The HiSmile V34 Whitening Strips are designed for at-home teeth whitening. The product consists of purple strips that are applied to the teeth for 30 minutes. The strips are intended to temporarily whiten teeth. The strips are easy to apply and remove, making them a convenient option for those seeking a quick teeth whitening solution. The product is for anyone looking to brighten their smile without the need for professional dental treatments. The ad addresses the purchase barrier of time and cost associated with traditional teeth whitening methods, offering a more accessible and affordable alternative. # Visual style The ad has a UGC feel, with a casual and unfiltered aesthetic. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The production quality is simple, with natural lighting and minimal effects, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the speaker's dialogue. # Hooks Spoken: 00:00–00:07 Definitely didn't expect this. You have these stick and stretch. Text overlay: 00:00–00:07 Definitely didn't expect this 👀 / 00:00–00:07 HiSmile Staff Testimonials Visual: 00:00–00:07 Close-up shot of a fair-skinned young woman with blonde hair, blue eyes, and a nose ring, wearing a white t-shirt with a floral design and a silver necklace. She is indoors, likely in a bathroom, with a white wall in the background. She smiles and stretches a purple strip between her hands, then applies it to her teeth. # Funnel stage Consideration # Pain points The ad addresses the frustration of yellow or discolored teeth and the desire for a brighter smile. # Value propositions - Easy to use - Convenient - At-home teeth whitening # Benefits - Teeth whitening # Features - V34 Whitening Strips # Call to action None used. # Social proof - The ad includes the label "HiSmile Staff Testimonials", implying that the person in the video is a staff member who has personally used and endorses the product. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is trying out the product and sharing her experience. # Storyline - 00:00–00:07 00:00–00:07 The creator expresses surprise and demonstrates how to apply the purple whitening strips to her teeth by stretching and pressing them onto her upper and lower teeth. - 00:07–00:18 00:07–00:18 The creator removes the bottom strip to show the color difference between her top and bottom teeth. - 00:18–00:33 00:18–00:33 The creator removes the top strip after 30 minutes and expresses amazement at how white her teeth look. - 00:33–00:42 00:33–00:42 The creator wipes the purple residue off her teeth with a tissue. - 00:42–00:52 00:42–00:52 The creator brushes her teeth to remove any remaining residue and expresses amazement at the results. - 00:52–00:58 00:52–00:58 The creator shows the difference between her top and bottom teeth in better lighting, highlighting how yellow her bottom teeth look in comparison. - 00:58–01:03 00:58–01:03 The creator shows the HiSmile V34 Whitening Strips packaging.

# Ad summary A female dentist presents the ID Stain Whitening Mouthwash, demonstrating its ability to reveal and clump oral proteins, which are the cause of bad breath. She highlights the mouthwash's unique feature of showing what is already in your mouth, and its hydrogen peroxide content to help maintain white teeth over time. # Brand positioning The ad presents Hismile as a brand focused on innovative oral hygiene solutions. It positions itself as a provider of products that address common, but often overlooked, oral health concerns like protein buildup and bad breath. The brand emphasizes functionality, showing that their products are effective at solving specific problems related to dental hygiene. Hismile wants to be known as the go-to brand for those seeking advanced oral care. # Product The ad features ID Stain Whitening Mouthwash, designed to reveal oral proteins, clump them together, and allow users to spit them out. The mouthwash contains hydrogen peroxide, which helps maintain white teeth over time. The product is shown in a silver metal container with a red cap. The ad emphasizes that the dark particles seen after using the mouthwash are not the product itself, but rather the accumulated proteins and impurities removed from the mouth. The brand’s product distinguishes itself by offering visible confirmation of its cleaning action, which the ad suggests users will find shocking yet satisfying. # Visual style The ad has a clean, informational aesthetic. It uses a mix of studio-lit shots of a dentist and user-generated content. The video incorporates quick cuts and visual overlays to emphasize key points. The production quality is fairly high, giving it a polished but accessible feel. The ad alternates between shots of the dentist explaining the product and visuals demonstrating its use and effects. The pace is quick, with cuts timed to voiceover lines and music cues to maintain viewer engagement. # Hooks Spoken: 00:00–00:02 A boyfriend's breath [disgusted sound] stinks. Text overlay: 00:00–00:02 Easy but dramatic 30-second hack for bad breath 🤩 / 00:00–00:04 Boyfriends with bad breath?! Visual: 00:00–00:04: A woman with light skin and dark hair lays on her back. Her eyes are closed and she is making a scrunching up her face to convey disgust. Text overlay: Boyfriends with bad breath?! # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of having bad breath even after diligent brushing, framing this as a common but unspoken issue. # Value propositions - Immediate Visible Results: The mouthwash demonstrates its effectiveness by visually showing the proteins it removes. - Convenient and Fast: The “30-second hack” positions the product as a quick and easy addition to one’s daily routine. - The cleaner your mouth is, the better the whitening ingredients will actually work. # Benefits - Easy - Whitens teeth - Fresh breath # Features - 30-second hack - ID Stain Whitening Mouthwash - Reveals oral proteins - Clumps oral proteins together - Contains hydrogen peroxide # Call to action I will attach a link below. # Social proof - "They keep using it because they can actually feel the difference." # Point of view - Brand 90% – A dental professional provides factual information about oral hygiene and demonstrates how the product functions. - Customer 10% – A person (or people) who has tried the product is being shown to provide emotional reinforcement. # Storyline - 00:00–00:04 The video begins by showing a person looking disgusted, as a way to show a potential customer reacting to a partner's bad breath. - 00:04–00:05 The ad transitions to a female dentist who explains that bad breath can occur even if one brushes their teeth twice a day. - 00:05–00:10 The dentist begins explaining that a clean, white, or green tongue may still cause bad breath because of a build-up. - 00:10–00:19 The dentist is addressing something she sees frequently at her work that people do not talk about, which is the collection of protein on the tongue, cheeks, and gum lines. - 00:19–00:32 The dentist explains that people cannot see or feel these proteins, but odor-causing bacteria feeds on them. When the bacteria eat, they release sulfur waste, which smells like rotten eggs or garlic. - 00:32–00:44 The dentist elaborates, explaining that this is why people can brush perfectly but still wake up with bad breath. She notes that brushing and tongue scraping helps, but this product is different. - 00:44–00:53 The dentist introduces the featured mouthwash ID Stain Whitening Mouthwash, saying it reveals oral proteins, clumping them together and letting you spit them out. - 00:53–01:02 The ad assures the customer that the results may look shocking, but that is what’s already inside your mouth and not the product itself. - 01:02–01:13 She explains that the bonus is the cleaner your mouth is, the better the whitening ingredients will work and says that the mouthwash has hydrogen peroxide to help maintain white teeth over time. - 01:13–01:19 The ad shares customer testimonials for a fresher breath. - 01:19–01:27 The ad ends with the dentist sharing that people keep using it because they can actually feel the difference, and encourages viewers to click the link below. She notes that the product has sold out before and encourages people to be quick.

# Ad summary The ad features a male dentist explaining the science behind bad breath and why traditional methods don't work. He then introduces Hismile Stain ID Whitening Mouthwash as a breakthrough solution that targets the protein causing odor. The ad visually demonstrates the product's efficacy in a lab setting and through user testimonials, showing the visible "gunk" it removes from the mouth. It positions the product as an essential step for fresh breath and effective whitening, urging viewers to try it and see the immediate results. # Brand positioning Hismile is presented as an innovative oral care brand that goes beyond conventional solutions to address fundamental dental issues like bad breath and teeth whitening. The brand aims to occupy a space in the consumer's mind as a scientific-backed, effective, and perhaps even 'revolutionary' alternative to traditional products. It promotes values of scientific advancement, effectiveness, and a straightforward, no-nonsense approach to oral hygiene. The brand pushes against the norm of superficial fixes (like breath spray merely masking odor) by offering a product that targets the root cause. Its positioning is primarily functional, emphasizing performance, scientific efficacy, and tangible results, especially through its ability to remove protein buildup. # Product The featured product is Hismile Stain ID Whitening Mouthwash. It is presented as a 'breakthrough' rinse that interacts with protein in the mouth 'like a magnet,' specifically targeting and removing the odor-causing bacteria that feed on these proteins. The product is for anyone experiencing bad breath, even after regular brushing, and those looking to enhance their teeth whitening efforts. Explicitly stated details include that it's a rinse that works by 'swifting them out' (the odor-causing bacteria). Its USPs are its ability to extract protein buildup that causes bad breath and its role in improving whitening maintenance. Use occasions shown are daily oral hygiene, with a focus on addressing morning breath and preparing for social interactions like kissing. The ad addresses the purchase barrier that existing products like mints and breath sprays don't fix the underlying issue by explaining that they only 'perfume' the mouth, whereas Hismile targets the source. # Visual style The ad blends polished, high-fidelity 3D animations and professional expert testimonials with scrappy, authentic-looking user-generated content (UGC) style product demonstrations. The overall aesthetic is clean and modern in the expert segments and lab visuals, transitioning to a more casual, influencer-like feel during the user demonstrations. Editing is fast-paced with quick cuts, especially during the problem-setting and demonstration phases, keeping the viewer engaged. There are smooth transitions between different visual styles. The production quality varies, ranging from professional studio-like shots of the dentist and scientific animations to handheld, natural-light selfie-style clips from users, creating a hybrid feel that balances authority with relatability. Visual motifs include extreme close-ups of mouths and scientific imagery to illustrate the problem and solution. The pacing is consistently quick throughout the ad, maintaining a high energy level. Cuts and text overlays are generally well-synced with the voiceover, enhancing comprehension and impact. # Hooks Spoken: Bad breath isn't just old food. Text overlay: You shouldn't kiss anyone again until doing this one trick 😳 / Hismile Partner Endorsement / Bad breath / old food. Visual: A medium close-up shot of a male dentist, appearing to be in an office setting. He is wearing a dark maroon scrub top, black framed glasses, and a light blue surgical cap. The background is a clean white wall with some white rectangular fixtures and a faint blue pattern or text. His head is slightly turned to the right, and he is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is persistent bad breath that is not solved by traditional methods. The ad highlights that 'Bad breath isn't just old food. It's gas' and 'you can brush perfectly at night and still wake up smelling.' It emphasizes that this bad breath is 'absolutely disgusting' and can lead to social awkwardness (like someone pulling away from a kiss). # Value propositions - A rinse that interacts with protein like a magnet (solving the root cause of bad breath by removing protein). - You're not only masking the smell, you're targeting the source (superior efficacy compared to alternatives). - For once, you don't have to guess. You can see, that is really satisfying though. Like that's how you know your mouthwash works. (Visible, undeniable proof of effectiveness). # Benefits - swifts them out (odor-causing bacteria) - gunk extraction - whitening maintenance - fresh breath - cleaner mouth - better whitening methods can work - help maintain your white teeth # Features - rinse that interacts with protein - contains hydrogen peroxide # Call to action None used. # Social proof - "people at home are obsessed." – Male 1 (Expert) - "Okay, that is really satisfying though. Like that's how you know your mouthwash works." – Female 4 (Hismile Staff Testimonial) # Point of view - Expert 70% – The primary narrative is driven by a male dentist providing scientific explanations and product information. - Customer 30% – User-generated content style clips show individuals trying the product and reacting to the results. # Storyline - 00:00–00:03 The ad opens with an expert, a male dentist, directly addressing the viewer to establish credibility and introduce the problem of bad breath, framing it as a serious, scientifically explainable issue that goes beyond just 'old food.' - 00:03–00:07 The expert continues, explaining the chemical composition of bad breath as 'gas' and how it forms overnight from protein fermentation, setting the stage for the scientific explanation. - 00:07–00:13 The expert further details the problem by describing the tongue's surface as not smooth but like a 'shag carpet,' which traps proteins, creating a breeding ground for bad bacteria. This visually descriptive explanation makes the scientific problem more relatable and impactful. - 00:13–00:18 He explains that these trapped proteins and bacteria are invisible and undetectable by the individual ('You don't feel them, you don't see them'), building frustration and highlighting the hidden nature of the problem, leading into the need for a solution that can address the unseen. - 00:18–00:25 The narrative progresses to explain the consequence: when bacteria feed on these proteins, they excrete 'sulphur gas' that smells like 'rotten eggs or rotten garlic,' using vivid, unpleasant imagery to emphasize the severity of the problem and the social implications. - 00:25–00:29 The expert reinforces the persistence of the problem by stating that even perfect nighttime brushing won't prevent morning breath, establishing a common pain point and implicitly rejecting conventional solutions, which prepares the audience for a new approach. - 00:29–00:38 He then directly refutes common ineffective solutions: mints and breath sprays, explaining they only 'perfume your mouth' rather than fixing the underlying bacterial issue. This solidifies the problem and further builds anticipation for the true solution. - 00:38–00:43 The expert warns that without removing the protein, bad breath will 'come back every time,' creating a sense of inevitability and urgency for a lasting solution. - 00:43–00:48 The 'breakthrough' solution, Hismile Stain ID Whitening Mouthwash, is introduced. The dentist explains it's a rinse that interacts with protein 'like a magnet,' visually demonstrated with a scientific experiment, directly connecting the product to the previously explained problem and showing its unique mechanism. - 00:48–00:53 He explains that instead of feeding bacteria, the product helps 'swift them out,' directly addressing the cause of bad breath and presenting a clear functional benefit. - 00:53–00:58 The dentist holds up the product, identifying it as "Stain ID Whitening Mouthwash" and highlighting its multiple benefits: "gunk extraction, whitening maintenance, and fresh breath," clearly stating its value proposition. - 00:58–01:05 A male user performs a product demonstration, showing the initial clear rinse turning yellow/brown, visibly demonstrating the "gunk extraction" in action. The expert voiceover acknowledges this might be shocking but reinforces that it's just what was "already in your mouth," confirming the product's effectiveness. - 01:05–01:10 The expert pivots to another benefit, explaining that a cleaner mouth leads to better whitening results, linking the product's primary function (cleaning) to a desirable secondary outcome (whitening). - 01:10–01:13 He mentions the product contains hydrogen peroxide to maintain white teeth, adding another functional feature and boosting credibility with a known whitening ingredient. - 01:13–01:17 The dentist reiterates the core benefit: the product doesn't just mask smell but targets the 'source,' reinforcing its superior efficacy compared to alternatives. - 01:17–01:21 He recommends trying it out, citing that people 'at home are obsessed,' transitioning from expert endorsement to social proof and encouraging viewer action. - 01:21–01:29 Female users perform more product demonstrations, visibly shocked by the results, reinforcing the immediate and observable effectiveness of the product and providing relatable user reactions.

# Ad summary A woman tests out purple teeth whitening strips and shares her results. # Brand positioning The brand is presented as a modern solution to teeth whitening, offering an alternative to traditional methods. It positions itself as innovative and effective, leveraging the unique approach of purple color correction to neutralize yellow tones on teeth. The brand aligns with a lifestyle focused on quick, visible results and convenience, appealing to consumers who seek efficient beauty solutions. It challenges the norms of traditional teeth whitening by offering a product that promises instant results after the first use, setting it apart from competitors that may require longer treatment periods. # Product The product is purple teeth whitening strips designed to instantly whiten teeth after the first use. The strips use color correction technology, where the purple color neutralizes yellow tones on teeth, creating a brighter appearance. The product is for individuals seeking a quick and convenient teeth whitening solution. The strips are applied to the teeth for 30 minutes, after which they are removed to reveal a whiter smile. The product addresses the barrier of time-consuming teeth whitening treatments by offering a solution that delivers immediate results. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is simple, with natural lighting and minimal effects, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:04: Dijeron que las tiras, las pegas, las tiras y las pegas. Text overlay: Morado🍆 + Amarillo 😾 = (TikTok Affiliate Testimonial) / Blanco 💦 (TikTok Affiliate Testimonial) Visual: 00:00–00:04: A woman with long, wavy brown hair and a striped sweater is centered in the frame, holding a purple teeth whitening strip. She pulls the strip apart and stretches it, showing it to the camera. The background is a room with a ceiling fan and neutral-colored walls. # Funnel stage Consideration # Pain points The central frustration is the desire for a quick and effective teeth whitening solution. Many traditional methods are time-consuming and require multiple treatments to see visible results. The ad addresses this pain point by offering a product that promises instant results after the first use. # Value propositions - Instant teeth whitening: The product promises immediate results after the first use, saving time and effort compared to traditional methods. - Color correction: The purple color neutralizes yellow tones, providing a brighter and whiter smile. # Benefits - Instantly whiten teeth after the first use - Neutralizes yellow tones on teeth - Quick and convenient teeth whitening solution # Features - Purple teeth whitening strips - Color correction technology # Call to action Chéquenlos aquí en el carrito anaranjado, se los dejo por si se lo quieren comprar. # Social proof - "He visto estas tiras moradas en todo mi for you page, tienen cinco estrellas y muchísimos reviews" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 The creator introduces the product and explains how to apply it. - 00:04–00:08 The creator explains that the product is purple teeth whitening strips. - 00:08–00:12 The creator shows a teeth shade chart and points out her current shade. - 00:12–00:18 The creator explains that the product is supposed to whiten teeth instantly after the first use. - 00:18–00:21 The creator shows other people using the product. - 00:21–00:24 The creator shows reviews for the product. - 00:24–00:28 The creator sets a timer for 30 minutes and says she will be back to show the results. - 00:28–00:37 The creator returns after 30 minutes and removes the strips. - 00:37–00:49 The creator wipes off the purple residue from her teeth. - 00:49–00:59 The creator shows the teeth shade chart again and is surprised by the results. - 00:59–01:06 The creator expresses her surprise and excitement about the product's effectiveness. - 01:06–01:13 The creator shares that the product is currently on sale with free shipping and encourages viewers to check it out.

# Ad summary This ad features a couple testing out HiSmile V34 Colour Corrector Strips. The woman expresses skepticism, but after using the strips for 30 minutes, both are impressed with the results. # Brand positioning HiSmile is presented as a brand that offers innovative and effective teeth whitening solutions for at-home use. The brand aims to occupy a space in the consumer's mind as a provider of quick and easy teeth whitening, aligning with a lifestyle that values convenience and immediate results. The brand pushes against the norms of traditional, time-consuming teeth whitening methods by offering a product that delivers visible results in just 30 minutes. The brand positioning is both functional, emphasizing the product's performance and simplicity, and emotional, promising a brighter, more confident smile. # Product The HiSmile V34 Colour Corrector Strips are teeth whitening strips designed for at-home use. The product is for individuals seeking a quick and easy way to brighten their smile. The strips are applied to the teeth for 30 minutes, after which they are removed to reveal visibly whiter teeth. The strips come in a pack of 14, allowing for multiple uses. The ad addresses the purchase barrier of skepticism by showing a real person testing the product and expressing surprise at its effectiveness. The ad tells the viewer that this product is worth trying because it offers a convenient and effective way to achieve a brighter smile in just 30 minutes. # Visual style The ad has a casual, UGC aesthetic with handheld camera work and natural lighting. The editing style is simple, with straightforward cuts between shots. The production quality is consistent with typical user-generated content, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts occurring every few seconds to maintain viewer engagement. # Hooks Spoken: 00:01–00:04 [Skeptical] Estás como niño chiquito con juguete. Yo no creo en esto. Text overlay: 00:00–00:24 TikTok Affiliate Testimonial Visual: 00:00–00:02 A man's hand presents a blue and purple box of HiSmile V34 Colour Corrector Strips to a woman standing in a hallway. The woman, with blonde hair and wearing a dress with a Renaissance art print, looks skeptical. A decorative mirror hangs on the wall behind her. The camera is handheld and shaky, creating a casual, UGC feel. / 00:02–00:04 The woman holds the box of HiSmile strips, looking at the camera and expressing her doubts about the product. The man's hand is visible in the frame, holding the box. The background includes a hallway with a decorative mirror and a glimpse of a room with boxes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skepticism towards teeth whitening products, as the woman initially expresses doubts about the product's effectiveness. "Yo no creo en esto." # Value propositions - Achieve a brighter smile in just 30 minutes with easy-to-use strips. # Benefits - Visibly whiter teeth - Easy to use - Quick results # Features - V34 Colour Corrector Strips - 14 strips per pack - 30-minute application # Call to action Aquí le vamos a dejar el link. # Social proof - The man mentions that the product has "muy buenos reviews" and "se han vendido una pila," indicating positive customer feedback and high demand. # Point of view - Customer 100% – The entire video is told from the perspective of a couple testing and reviewing the product, creating a relatable and authentic experience for the viewer. # Storyline - 00:00–00:04 00:00–00:04 The man presents the HiSmile V34 Colour Corrector Strips to the woman, who expresses skepticism about the product. This moment sets up the challenge and introduces the viewer to the woman's initial doubts. - 00:04–00:06 00:04–00:06 The man encourages the woman to try the strips, stating that they will resolve any doubts. This moment builds anticipation and sets the stage for the product demonstration. - 00:06–00:13 00:06–00:13 The man explains that the product has good reviews and has sold well, and that he has seen that it leaves teeth very white. This moment provides social proof and builds trust in the product's effectiveness. - 00:13–00:24 00:13–00:24 The woman opens the product and examines the contents, noting that it contains 14 strips and claims to work in 30 minutes. This moment provides product details and reinforces the key selling points. - 00:24–00:28 00:24–00:28 The woman shows the strips and explains that there is one for the top and one for the bottom teeth. This moment provides a clear visual of the product and its application. - 00:28–00:35 00:28–00:35 The woman applies the strips to her teeth, following the instructions. This moment demonstrates the ease of use and provides a visual of the product in action. - 00:35–00:41 00:35–00:41 The man checks on the woman's progress, counting down the 30 minutes. This moment builds suspense and reinforces the time-sensitive nature of the product. - 00:41–00:56 00:41–00:56 After 30 minutes, the woman removes the strips and wipes her teeth, expressing surprise and excitement at the visible whitening results. This moment provides the payoff and demonstrates the product's effectiveness. - 00:56–01:14 00:56–01:14 The man also tries the strips and is impressed with the results, exclaiming that they work. This moment reinforces the product's effectiveness and provides additional social proof. - 01:14–01:20 01:14–01:20 The couple recommends the product and mentions that they will leave a link. This moment provides a call to action and encourages viewers to purchase the product.

# Ad summary A woman shares her experience using High Smile teeth whitening strips on a 6-hour flight. She expresses initial concern about leaving the strips on for too long, but is ultimately happy with the results. She highlights the strips' color correction technology and gentle, peroxide-free formula. # Brand positioning High Smile is presented as a brand offering convenient and gentle teeth whitening solutions. The ad emphasizes ease of use and comfort, suggesting the brand aims to make teeth whitening accessible and stress-free. By highlighting the peroxide-free formula, High Smile positions itself as a less harsh alternative to traditional whitening methods, appealing to consumers concerned about sensitivity or discomfort. The brand aligns with a lifestyle that values convenience and self-care on-the-go. # Product High Smile teeth whitening strips are designed for convenient and gentle teeth whitening. The strips utilize color correction technology and are peroxide-free, making them gentler on the teeth. The product is for individuals seeking a painless and easy way to whiten their teeth, even while traveling. The strips are applied to the teeth for a specified time, and the ad addresses the concern of leaving them on for too long. The USP is the combination of effective whitening with a gentle, peroxide-free formula that causes zero sensitivity, zero burning, and is not uncomfortable. # Visual style The ad has a casual, UGC-style aesthetic, with a handheld camera and natural lighting. The editing is simple, with direct cuts between shots. The production quality is consistent with a typical social media video, giving it an authentic and relatable feel. The pacing is moderate, with cuts timed to the speaker's pauses and emphasis. # Hooks Spoken: 00:00–00:05 Female 1: Me cometí un error enorme, me quedé dormida en un vuelo de 6 horas con las tiras blanqueadoras de High Smile puestas. Text overlay: 00:00–00:05 Me quedé dormida en un vuelo de 6 horas con el blanqueamiento / 00:00–00:05 TikTok Affiliate Testimonial Visual: 00:00–00:04 Close-up shot of a woman with dark curly hair, wearing a brown top, sitting in an airplane seat. She is visibly upset, with tears in her eyes and a distressed expression. She points to her mouth, which has purple whitening strips on her teeth. The background shows the interior of the airplane cabin. / 00:04–00:05 The camera zooms in slightly as the woman continues to express her distress, touching her face and looking off to the side. The airplane window and overhead compartment are visible in the background. # Funnel stage Consideration # Pain points The central frustration is the potential for pain, sensitivity, or discomfort associated with teeth whitening. The ad directly addresses this concern by highlighting the product's gentle, peroxide-free formula and the user's experience of zero sensitivity or discomfort: "Cero sensibilidad, cero ardor, nada incómodo." # Value propositions - Beautiful smile without suffering (gentle formula) - Convenient teeth whitening on-the-go (travel use case) # Benefits - Gentle on teeth - Zero sensitivity - Zero burning - No discomfort - Super white teeth - Even teeth # Features - Color correction technology - Peroxide-free formula # Call to action Corre porque se agotan rapidísimo. # Social proof - "Otra vez quedé encantada con los resultados" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator begins by expressing that she made a huge mistake by falling asleep on a 6-hour flight with High Smile whitening strips on. This sets up the problem and creates anticipation about the potential negative consequences. - 00:06–00:12 00:06–00:12 The creator shows the packaging of the whitening strips and explains that they are only supposed to be used for 30 minutes. She expresses her fear and uncertainty about what will happen after leaving them on for so long. This builds tension and emphasizes the potential risk of her mistake. - 00:12–00:21 00:12–00:21 The creator applies the whitening strips to her teeth and then removes them. She explains that she has used them before and wanted to arrive at her destination with a beautiful smile. This provides context and reassures the audience that she has experience with the product. - 00:21–00:27 00:21–00:27 The creator expresses her surprise and satisfaction with the results, stating that her teeth look super white, even, and without any pain. She emphasizes the lack of sensitivity, burning, or discomfort. This highlights the benefits of the product and addresses potential concerns about pain or discomfort. - 00:27–00:32 00:27–00:32 The creator explains that the strips use color correction technology and are peroxide-free, making them gentler on the teeth. This provides additional information about the product's features and reinforces its gentle nature. - 00:32–00:40 00:32–00:40 The creator reiterates her satisfaction with the results and encourages viewers who want a beautiful smile without suffering to act quickly because the product sells out fast. This serves as a call to action and creates a sense of urgency.

# Ad summary A female presenter, identified as someone who works in the dental field, shares information about why people have morning breath. She promotes HiSmile mouthwash as a tool for stain whitening while getting rid of protein buildup in the mouth that causes morning breath. # Brand positioning HiSmile presents itself as a brand that offers a product that will whiten teeth and get rid of morning breath. The brand aligns with a lifestyle of cleanliness. While HiSmile offers a solution to a common problem, morning breath, they also go against the norm of brushing teeth, as that can only do so much for morning breath. # Product HiSmile is a stain-whitening mouthwash, designed to reveal oral proteins by clumping them together so people can spit them out. It includes hydrogen peroxide to help maintain white teeth over time, while also providing fresher breath. According to the presenter, the first time using it, people may be shocked at what comes out, clarifying that it is not the mouthwash but rather what is already inside their mouths. # Visual style The ad has a polished aesthetic with quick cuts and smooth transitions. The production quality is high, making it feel like a hybrid between UGC and a polished commercial. The pacing is consistently quick, with cuts timed to the music beats and voiceover lines. The audio-visual sync enhances the overall impact of the ad. # Hooks Spoken: If you wake up with feral breath, watch this. Text overlay: WOMEN 45+ WHO WAKE UP WITH MORNING BREATH / wake up with (image of feces on a tongue) / feral breath (image of feces on a tongue) Visual: 00:00–00:02: A dental professional is sitting in a dental office wearing purple gloves and a dark blue scrub top, speaking directly to the camera. Behind her is a dental chair, dental lighting, and a black television. In the middle of the screen, there is an image of feces on a tongue. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is waking up with bad breath, and not being able to get rid of it by brushing teeth or scraping the tongue. The presenter states, "That's why you can brush perfectly and still wake up with bad breath." # Value propositions - The mouthwash reveals oral proteins by clumping them together so people can spit them out. - Includes hydrogen peroxide to help maintain white teeth over time. # Benefits - Maintain white teeth over time - Letting you spit them out # Features - Stain-whitening - Reveal oral proteins - Hydrogen peroxide # Call to action I will attach a link below. They have sold out before, so be quick. # Social proof - "Most people start using it for fresher breath" – Female 1 (Dental Professional) - "They keep using it because they can actually feel the difference" – Female 1 (Dental Professional) # Point of view - Expert 85% – A dental professional is conveying a health-related message. - Customer 15% – Customers are using the mouthwash and showing their satisfaction with the product. # Storyline - 00:00–00:02 The presenter introduces the ad and states that it is for people who wake up with feral breath. - 00:02–00:06 00:02–00:06: The presenter states that people can have clean, white, or green tongues, but may be missing something. - 00:06–00:13 00:06–00:13: The presenter explains she works in the dental field and sees morning breath as a common problem that no one is talking about. - 00:13–00:19 00:13–00:19: The presenter states that protein collects on the tongue, cheek, and gum line. The viewer does not see or feel them. - 00:19–00:25 00:19–00:25: The presenter states that odor-causing bacteria feed on them. When bacteria eat, they release sulfur waste. - 00:25–00:31 00:25–00:31: Sulfur smells like rotten eggs or garlic. The presenter states that this is the smell that people are trying to get rid of. - 00:31–00:34 00:31–00:34: The presenter says that people can brush perfectly but still wake up with bad breath. - 00:34–00:39 00:34–00:39: The presenter says brushing teeth and scraping the tongue helps, but not entirely. - 00:39–00:44 00:39–00:44: The presenter introduces HiSmile mouthwash. - 00:44–00:51 00:44–00:51: The presenter states the mouthwash is designed to reveal oral proteins by clumping them together so people can spit them out. - 00:51–00:56 00:51–00:56: The presenter states that the first time people use it, they may be shocked at what comes out. She says that it is not the mouthwash itself, but rather what is already in the mouth. - 00:56–01:00 00:56–01:00: The presenter says here is the bonus. - 01:00–01:06 01:00–01:06: The presenter states the cleaner a person's mouth is, the better the whitening ingredients will work. - 01:06–01:11 01:06–01:11: The presenter states this is why this has hydrogen peroxide, to help maintain white teeth over time. - 01:11–01:16 01:11–01:16: The presenter states most people start using it for fresher breath. - 01:16–01:20 01:16–01:20: The presenter states that people keep using it because they can actually feel the difference. - 01:20–01:25 01:20–01:25: The presenter ends the ad by stating she will attach a link below. They have sold out before, so be quick.

# Ad summary A woman tries out teeth whitening strips, applying them to her top and bottom teeth. She shows the packaging and says that there are fakes online so you have to make sure you get the real ones, and that she will put the link below but to be quick because they sell out. # Brand positioning The ad positions the Elimind brand as providing an at-home solution to teeth whitening. With multiple mentions of counterfeits, the ad aims to be seen as the genuine option in the market. The brand is targeting consumers who are seeking to achieve fast, effective teeth whitening results in a DIY format that fits into their routines. # Product The product featured is the Elimind V34 Colour Correction Technology Teeth Whitening Strips. The ad features both clear strips, and purple strips meant to counteract yellow stains. It's applied to the teeth for 30 minutes, and can provide results after one use. The ad implies that a downside of other at-home treatments is that they are less effective or take too long. The ad also aims to alleviate the purchase barrier by letting viewers know they are going to get the real product with the link below. # Visual style The ad has a polished UGC aesthetic, with good lighting and a clear and focused camera. The ad is filmed in a home setting, which creates a personal and casual feeling. The editing includes quick cuts that maintain a consistent rhythm, making it suitable for platforms like Reels and TikTok. # Hooks Spoken: Female 1: Purple whitening strip? Normal. Whitening strip. Text overlay: Yellow💛 + Purple💜 / =🦷✨ / from @ Staff Testimonials Visual: 00:00–00:07 A woman with brown hair in a high bun, wearing a plaid shirt and gold jewelry holds up her iPhone in front of her chest. The screen is bright yellow with a vertical purple rectangle in the middle. There is text above her head. The background is a white wall with a small pink painting on the left and a white door on the right. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad shows that one pain point it's addressing is that other at-home treatments are less effective or take too long, which is communicated by the talent showing a product not delivering. # Value propositions - Provides an at-home solution to teeth whitening - Provides fast, effective teeth whitening results in a DIY format that fits into their routines - Can provide results after one use # Benefits - Teeth Whitening # Features - V34 Colour Correction Technology Teeth Whitening Strips - Purple and Clear Strips - 30 minute application - 14 Applications # Call to action I’ll actually just pop a link below for you so you don’t miss out but you gotta be quick because they’ve sold out before. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the point of view of a customer showing off their use of the product. # Storyline - 00:00–00:07 The woman shows a phone with an orange screen and a purple rectangle, illustrating that yellow and purple make white. - 00:07–00:22 The woman prepares the purple whitening strips by cutting them in half with scissors, then peels, stretches, and sticks the strips to her top teeth. Then she takes out clear whitening strips and applies them to her bottom teeth. The intention is to show how to prepare and apply the whitening strips. - 00:23–00:31 The woman comes back after 30 minutes to reveal that the clear strips didn’t do anything, and the purple strips also did nothing. The intention is to reveal if the whitening strips worked. - 00:31–00:47 The woman continues to demonstrate how the whitening strips attach to the teeth, showing how the clear strips sit against the bottom teeth, and the purple strips sit against the top teeth. The intention is to show a more thorough explanation on how to apply the strips. - 00:47–00:55 The woman removes the purple whitening strips from her top teeth, then shows her teeth with no filter, and explains that you can see the difference. This beat is meant to demonstrate that the product really works. - 00:55–01:12 The woman explains that you get 14 strips in a box and shows the box, then claims that there are fakes online so you have to make sure you get the real ones, and that she will put the link below but to be quick because they sell out. The goal is to show viewers the product packaging, and give them a call to action to purchase the product from the link provided.

# Ad summary This ad features Chupa Chups brand cola flavored toothpaste for $1. It shows a variety of other flavors that may be available. # Brand positioning Chupa Chups is presented as a playful and nostalgic brand, known for its lollipop flavors now available in toothpaste. The brand leverages its established recognition and reputation for fun, fruity flavors to introduce a novel toothpaste experience. By offering unique flavors like cola, cherry, and strawberry, Chupa Chups aims to disrupt the traditional toothpaste market, appealing to consumers seeking a more enjoyable and less mundane oral hygiene routine. The brand aligns with a youthful, fun-loving lifestyle, pushing against the clinical and medicinal norms of typical toothpaste brands. # Product The featured product is Chupa Chups brand toothpaste, specifically the cola flavor. It is a fluoride toothpaste designed to make oral hygiene more enjoyable with its unique flavor profile. The toothpaste comes in a light blue aluminum tube with a brown cap. The ad highlights the availability of other flavors, including cherry, red velvet, strawberry, watermelon, ice pop, and chocolate. The ad addresses the potential purchase barrier of boring toothpaste flavors by offering a variety of fun, dessert-inspired alternatives. The tube is labeled with "LIMITED AVAILABILITY" and a net content of 2.1 oz, suggesting a sense of urgency and scarcity. # Visual style The ad has a bright and playful visual style, using bold colors and cartoonish imagery to appeal to a younger audience. The production quality appears to be high, with clean graphics and well-lit product shots. The ad uses a grid layout to organize the different elements, making it easy to scan and understand. The image treatment includes drop shadows and background removal to make the product stand out. The typography is large and bold, making it easy to read. The overall style is disruptive, contrasting with the typical clinical aesthetic of toothpaste ads. # Hooks Headline: $1 # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of boring and unappealing toothpaste flavors, which can make oral hygiene a chore. # Value propositions - Affordable toothpaste at $1 - Fun and exciting flavors to make brushing more enjoyable # Benefits - Enjoyable oral hygiene - Unique flavor experience # Features - Fluoride toothpaste - Cola flavor - Variety of flavors: cherry, red velvet, strawberry, watermelon, ice pop, and chocolate # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product, its features, and its value proposition. # Storyline - The ad opens by highlighting the low price point of $1 for Chupa Chups toothpaste, immediately grabbing the viewer's attention with an attractive offer. The brand is telling the audience that this is an affordable and accessible product. - The ad then introduces the product, Chupa Chups toothpaste, and poses the question, "What will today's flavour be?" This invites the viewer to consider the variety of available flavors and piques their curiosity. The brand is telling the audience that there are multiple options to choose from, making the product more appealing. - Finally, the ad showcases the different flavors available (cherry, red velvet, strawberry, watermelon, ice pop, and chocolate), providing visual examples of each. This reinforces the idea of variety and allows the viewer to imagine the different taste experiences. The brand is telling the audience that there is a flavor for everyone, increasing the likelihood of a purchase.

# Ad summary This ad for ID Stain whitening mouthwash presents a visually shocking depiction of the debris that mouthwash extracts from users' mouths. The ad begins with a man rinsing his mouth and expelling debris into a bowl, followed by a dentist who shares that bad breath is caused by oral buildup. The dentist shares that this mouthwash is inspired by Japanese gunk extracting technology that turns oral residue into particles that are visibly seen in the sink. Several customer and expert testimonials rave about the product, before culminating in a demonstration of the mouthwash versus traditional means of cleaning teeth. # Brand positioning ID Stain whitening mouthwash is presented as a superior oral hygiene solution, offering a unique and effective way to combat bad breath and maintain white smiles. The brand occupies a space in the market that challenges traditional oral care norms, particularly the limitations of regular brushing. It distinguishes itself by using a Japanese gunk extracting technology. The brand aims to appeal to consumers who are proactive about their oral health and appreciate functional products with visible results. # Product ID Stain whitening mouthwash is an oral hygiene product designed to freshen breath, clean the mouth, and maintain white smiles. It utilizes what is described as a Japanese gunk extracting technology to gather debris already in the mouth into particles that can be visibly seen after use. The mouthwash contains hydrogen peroxide, an ingredient used to maintain white smiles. It is intended for individuals concerned about bad breath and oral residue, offering a solution where traditional brushing may fall short. A key unique selling point of the product is its ability to provide visible results; oral residue can be observed in the sink after use, assuring the user of its effectiveness. The product comes in a silver container with red accents and features the brand name prominently. # Visual style The ad blends polished commercial shots with UGC-style content, creating a hybrid feel. Quick cuts and dynamic transitions maintain a fast pace. The visual motifs include close-ups of mouths and debris, aiming to shock and intrigue. Audio-visual sync is present, with cuts timed to music beats and voiceover lines, enhancing the overall impact. # Hooks Spoken: 00:00–00:07 SOS!! How long have I had baby worms living in my mouth?! Text overlay: 00:00–00:09 SOS!! How long have I had baby worms living in my mouth?! 😨 / 00:05–00:09 Hasmile Staff Testimonials / 00:05–00:09 Use as directed - results may vary, staff results Visual: 00:00–00:02 A close-up shot of a light-skinned male with a beard as he squirts water into his mouth through a plastic syringe; his mouth is centered in the frame and below is a white bowl with water already in it. / 00:02–00:05 The man swishes the liquid in his mouth and spits it into the bowl. / 00:05–00:09 The camera zooms in on the bowl which now has pieces of brown debris in the water; a blue stick stirs the debris around. # Funnel stage Consideration # Pain points The ad addresses the pain point of bad breath and the buildup of oral residue that regular brushing may not completely eliminate, which may be unattractive or damaging to one's health. # Value propositions - Visibly see everything that was visible in your mouth that you were unaware of moments ago. - You don't have to guess if it's doing anything because you can actually see it. # Benefits - Freshens your breath - Leaves your mouth feeling noticeably cleaner - Helps maintain white smiles # Features - Inspired by the Japanese gunk extracting technology - Contains hydrogen peroxide # Call to action None used. # Social proof - Dr. Jenny Tainq (Dentist): 'That's what I find interesting. This mouthwash, inspired by the Japanese gunk extracting technology where oral residue is pulled together, turned into particles that you can visibly see in the sink.' - Dr. Jenny Tainq (Dentist): 'One 30 second swish, and you can literally see everything that was visible in your mouth that you were unaware of moments ago.' - Female 1 (Customer): 'Okay, that is really satisfying though. Like that's how you know your mouthwash works. And like, my mouth feels really good. Like it feels really fresh.' # Point of view - Customer 35% – Customers demonstrate the product and express surprise and satisfaction with the results. - Brand 65% – The brand relays product information, the problem the product solves, and the resulting benefits. # Storyline - 00:00–00:05 00:00–00:05 A man uses a syringe to squirt water into his mouth and then spits the liquid into a white bowl. - 00:05–00:09 00:05–00:09 He reacts in disgust to seeing a collection of debris in the bowl. - 00:09–00:11 00:09–00:11 A text overlay introduces a dentist who will discuss bad breath. - 00:11–00:15 00:11–00:15 The dentist explains that one might be unaware that they have bad breath, as well as unaware of the residue that sits on their tongue. - 00:16–00:20 00:16–00:20 The dentist shares that things like saliva, food debris, and oral buildup cannot be reached by a toothbrush alone. - 00:21–00:28 00:21–00:28 The dentist shares that bacteria thrive on the buildup that gets left behind, and sulfur is a waste product of that bacteria, which causes bad breath. - 00:28–00:31 00:28–00:31 This launches a discussion of mouthwash that's inspired by the Japanese gunk extracting technology. - 00:31–00:38 00:31–00:38 The dentist explains that the mouthwash pulls oral residue together, turning it into particles that can be visibly seen in the sink. - 00:38–00:42 00:38–00:42 The dentist explains that the mouthwash works with the debris already in your mouth, causing them to clump together and be expelled out of your mouth. - 00:43–00:49 00:43–00:49 The dentist suggests a 30 second swish with the mouthwash and you can literally see everything that was visible in your mouth that you were unaware of moments ago. - 00:50–00:55 00:50–00:55 A montage shows the mouthwash being poured on surfaces with no reaction, as well as the product being used with the aftermath and the results displayed. - 00:56–01:05 00:56–01:05 The dentist introduces ID Stain whitening mouthwash, noting that it freshens breath, leaves your mouth feeling noticeably cleaner, and also contains hydrogen peroxide. - 01:05–01:08 01:05–01:08 The dentist shares that you don't have to guess if it's doing anything because you can actually see it. - 01:08–01:18 01:08–01:18 Another user expresses their satisfaction with the product.

# Ad summary This ad promotes flavored toothpaste from The Vault, in collaboration with Chupa Chups. The ad features a woman holding a tube of the toothpaste, surrounded by images of different flavors like watermelon, red velvet, chocolate, and cherry. The ad highlights the unique and playful aspect of flavored toothpaste, asking "What will today's flavour be?" and offering it at an affordable price of $1. # Brand positioning The Vault is presented as a brand that offers unique and playful products, specifically flavored toothpaste in collaboration with Chupa Chups. The brand aims to occupy a space in the consumer's mind as innovative and fun, aligning with a lifestyle that embraces novelty and enjoyment in everyday routines. The brand pushes against the norms of traditional toothpaste flavors, offering a range of unconventional options like watermelon, red velvet, chocolate, and cherry. The brand positioning is emotional, focusing on the fun and excitement of trying new and unexpected flavors. # Product The featured product is flavored toothpaste from The Vault, in collaboration with Chupa Chups. It is a toothpaste that comes in various flavors such as watermelon, red velvet, chocolate, and cherry. The toothpaste is packaged in a blue tube with the Chupa Chups logo prominently displayed. The product is for individuals who are looking for a fun and unique twist on their oral hygiene routine. The ad addresses the potential purchase barrier of trying something new by offering it at an affordable price of $1. The ad emphasizes the variety of flavors available, encouraging consumers to try different options and make their daily brushing routine more enjoyable. # Visual style The ad has a playful and vibrant visual style, with bright colors and a focus on the product and its flavors. The production quality is polished, with clear lighting and professional-looking graphics. The image treatment includes background removal and color grading to make the product and flavors stand out. The typography is large and bold, making the text easy to read and eye-catching. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: $1 FLAVOURED TOOTHPASTE # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential boredom or lack of excitement in the daily oral hygiene routine. The question "What will today's flavour be?" implies that brushing teeth can be a mundane task, and the product offers a way to make it more enjoyable and interesting. # Value propositions - Affordable price of $1 makes it easy to try new flavors - Variety of flavors allows for a personalized brushing experience # Benefits - A fun and unique twist on your oral hygiene routine - An enjoyable brushing experience # Features - Flavored toothpaste - Available in watermelon, red velvet, chocolate, and cherry flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its unique selling points, such as the variety of flavors and affordable price. - Customer: The customer is shown enjoying the product and its flavors, creating a relatable and aspirational image for the viewer. # Storyline - The ad opens with a spotlight on the product offering: flavored toothpaste from The Vault for just $1. This is intended to immediately grab the viewer's attention with a low price point and intriguing product. The brand is telling the audience about the product and its affordability. - The ad then transitions to a woman holding the toothpaste, surrounded by images of different flavors. This is meant to showcase the variety of options available and create a sense of excitement and anticipation. The customer is shown enjoying the product and its flavors. - The ad concludes with a question, "What will today's flavour be?", inviting the viewer to imagine themselves using the product and choosing their favorite flavor. The brand is prompting the audience to consider the possibilities and engage with the product's playful nature.

# Ad summary This ad shows a creator promoting the brand, elimisid. He begins the video by showing how purple the competitors teeth whitening product made his teeth. He then shows a before and after of using elimisid whitening strips. # Brand positioning elimsid is positioned as a brand focused on dental care, specifically teeth whitening solutions suitable for those with sensitive teeth. The brand is positioned as being non-toxic, enamel-safe, and effective after just one use, aiming to provide a convenient and gentle teeth whitening solution. The brand addresses the issue of painful, ineffective, or harmful teeth whitening methods, positioning itself as a better alternative. # Product elimsid offers a teeth whitening solution via whitening strips. The product is designed for individuals with sensitive teeth and is presented as a non-toxic, enamel-safe way to achieve a brighter smile. The product promises noticeable results after a single 30-minute application, contrasting competitor whitening strips that resulted in the creator's teeth turning purple. The strips are sold in packs and claimed to be extremely popular. # Visual style The ad combines elements of UGC and polished product demo. The initial shot of the orthodontist's office is professionally lit and framed. The subsequent segments filmed in the bathroom adopt a casual, unfiltered style more typical of user-generated content, with natural lighting and a selfie perspective. The editing uses quick cuts to transition between scenes and emphasize the dramatic transformation. # Hooks Spoken: 00:05–00:06: Male: Someone cooked here. Text overlay: 00:00–00:06: When the teenage boy complains about having yellow teeth, then complains his teeth look way too white after trying the violet teeth stains 😳 Visual: 00:00–00:06: The camera is waist-level and stationary in an orthodontist's office. In the background is a dental chair and an abstract painting is on the wall. In the foreground, a dark-haired female who appears to be in her 20s stands behind a dental chair. She has on black scrubs with a pink trim that says "Medland Orthodontics." She holds a box of "HiSmile" whitening strips and gives a deadpan expression. # Funnel stage Consideration # Pain points Other teeth whitening products or methods may discolor teeth and leave a purple residue, causing visible and undesirable staining. # Value propositions - Non-toxic and enamel-safe for sensitive teeth. - Works after one use. # Benefits - Safe for sensitive teeth - Safe for enamel # Features - Non-toxic - Enamel safe - Whitens after one use - Whitening strips # Call to action None used. # Point of view - Customer 100% – The entire ad is communicated from the perspective of the creator who used the product. # Storyline - 00:00–00:06 The ad begins with a text overlay and a shot of a woman holding a box of HiSmile whitening strips in a dentist's office. - 00:00–00:06 This establishes context by setting up the brand as a counterpoint to the product being critiqued. - 00:06–00:13 A creator appears to expose negative influencer reviews on the HiSmile teeth whitening product. He shows purple dye all over his teeth. - 00:06–00:13 The creator is communicating that using competitor teeth whitening strips can result in discolored teeth. This section is told from the creator's POV. - 00:13–00:24 The creator presents a before and after of his teeth using elimisid teeth whitening strips. He says that the product is non-toxic and enamel safe for sensitive teeth. - 00:13–00:24 The creator communicates that elimisid is an effective whitening strip that is a better option for people who have sensitive teeth. This section is told from the creator's POV.

# Ad summary This ad for iD Stain Whitening Mouthwash uses shock humor to highlight the mouthwash's ability to target buildup and freshen breath, while also revealing hidden food debris and gunk. The ad presents a scenario where a couple is about to kiss, but their mouths are filled with food debris and gunk, which aims to gross out the audience, and then make them want to wash their mouth. # Brand positioning The brand iD is presented as a solution for stain whitening and breath freshening, explicitly designed to target the buildup of food debris and gunk. The positioning seems to push against the category norm of more clinical or freshness-focused oral care ads, using an extreme and humorous scenario to capture attention. The brand aligns with a modern, edgy tone, focusing on the functional benefits of stain removal and breath freshening with a visually shocking twist. # Product The featured product is iD Stain Whitening Mouthwash, designed to target buildup and freshen breath. It is explicitly stated to reveal hidden food debris and gunk. The mouthwash promises to address the barrier of having unseen, gross particles in the mouth, which can cause bad breath and staining. The ad highlights the product's ability to clean what is not normally visible, emphasizing thorough oral hygiene. The mouthwash comes in a tall, narrow bottle with a red cap and the label prominently features the brand name iD, reinforcing its stain whitening properties. # Visual style The ad employs a shocking and humorous visual style, using a grotesque image to grab attention. The painterly quality softens the image, but the overall aesthetic is designed to be disruptive and memorable. The typography is bold and modern, contributing to the edgy feel. The composition is simple, focusing on the central visual of the couple and the product, ensuring the message is easily scannable in a fast-moving feed. # Hooks Headline: NOT WHAT I MEANT WHEN I SAID TALK DIRTY TO ME # Funnel stage Top of funnel (Awareness) # Pain points The ad visually emphasizes the problem of hidden food debris and gunk in the mouth: "Reveals Hidden Food Debris & Gunk*". This creates a feeling of disgust and highlights the need for thorough oral hygiene. # Value propositions - The mouthwash targets buildup, freshens breath, and reveals hidden food debris & gunk. # Benefits - Targets Buildup - Freshens Breath - Reveals Hidden Food Debris & Gunk* # Features - Targets Buildup - Freshens Breath - Reveals Hidden Food Debris & Gunk* # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption "NOT WHAT I MEANT WHEN I SAID TALK DIRTY TO ME" represents the customer's humorous and surprised reaction to the visual. - Brand: The product block at the bottom is from the brand's point of view, introducing the mouthwash and its benefits in a straightforward manner. # Storyline - The ad starts with a humorous setup, "NOT WHAT I MEANT WHEN I SAID TALK DIRTY TO ME," told from the perspective of someone expecting an intimate moment. This line aims to grab attention with a playful, unexpected tone. - The scene transitions to a close-up of a couple about to kiss, but with a shocking visual twist: their mouths are filled with food debris and gunk. This is presented from an external, voyeuristic perspective, highlighting the gross reality of what can be hidden in the mouth. - The ad introduces iD Stain Whitening Mouthwash as the solution to this problem, with product benefits shown as "Targets Buildup & Freshens Breath, Reveals Hidden Food Debris & Gunk*." This is shown from the brand's perspective.

# Ad summary A woman in her bathroom tries hismile teeth whitening strips and compares the purple whitening strips with the clear whitening strips. She first tests it on a yellow frog to show how well it works and then tests them on her teeth. # Brand positioning hismile is presented as a teeth-whitening brand offering convenient and effective solutions for at-home use. The brand aligns with values of accessible beauty, showcasing a product that is easy to use and provides noticeable results after just one use. hismile aims to simplify the teeth-whitening process by offering products like the V34 whitening strips. The brand differentiates itself by offering unique purple whitening strips, which visibly contrast with traditional clear strips, and appears to be targeting a younger audience with the purple strips and the playful product demo. # Product The hismile V34 whitening strips are designed to whiten teeth at home in 30 minutes. The ad features two versions: purple and clear. The purple whitening strips are highlighted as a unique selling point, contrasting with traditional clear strips and promising visible whitening after one use. The clear strips are also featured. The product is intended for anyone seeking a quick and easy way to brighten their smile, with the ad also mentioning a money-back guarantee to address any purchase hesitancy. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts and smooth transitions. The lighting is bright and natural. The pacing is quick. Text and product actions are timed to voiceover lines. # Hooks Spoken: Female 1: Purple whitening strip versus clear whitening strip. Text overlay: Yellow💛 + Purple💜 / = 🦷✨ Visual: 00:00–00:02 The camera, at eye level, focuses on a fair-skinned young woman who is centered in the frame, holding a yellow frog-shaped toy. The bathroom setting includes a shower in the background, minimalist decor, and a modern light fixture above. Text overlay indicates the video is testing whether "yellow + purple = white teeth. # Funnel stage Middle of funnel (Consideration) # Pain points Yellow teeth that need whitening. # Value propositions - The purple and clear whitening strips are both intended to whiten teeth. # Benefits - Whiter teeth # Features - Purple whitening strips - Clear whitening strips # Call to action links below # Social proof - None used. # Point of view - Customer 100% – A customer is using the product and giving their honest review. # Storyline - 00:00–00:07 The creator holds up a yellow frog with a purple whitening strip applied to it and explains that she is trying these strips on the frog because it is the same color as teeth. - 00:08–00:15 The creator explains that she will be applying the purple strips to her top teeth and the clear strips to her bottom teeth. - 00:16–00:18 She explains that both the clear and purple strips need 30 minutes to work and that she will be back in a bit. - 00:19–00:27 The creator says it has been 30 minutes and begins removing the whitening strips, first from the yellow frog, starting with the purple strip and then the clear one. She states that the clear one had no effect, showing disappointment. - 00:27–00:35 The creator says she will now be showing the product on her teeth, applying the clear whitening strips to her bottom teeth and stating that she does not see much of a difference after applying the strips. - 00:35–00:42 The creator applies the purple strip to her top teeth and shows that there is an immediate color difference between her top and bottom teeth. She states that the results gets her every time. - 00:43–00:52 The creator states that she is obsessed with the V34 whitening strips and that there is a link below. She mentions the money-back guarantee.

# Ad summary The image ad aims to promote iD whitening mouthwash. It shows an open mouth filled with garbage and flies. There are three bottles of iD whitening mouthwash positioned in the front. # Brand positioning The iD brand is presented as a solution for combating bad breath. The visual metaphor of an open mouth full of garbage and flies suggests that without the product, one's breath could be perceived as repulsive and unhygienic. The brand positions itself as a provider of whitening mouthwash that can help avoid social embarrassment due to bad breath. # Product The product featured is iD whitening mouthwash. The mouthwash is packaged in a silver tube with a red cap. The product is explicitly presented as a solution to bad breath, as evidenced by the visual depiction of trash in the mouth. The iD mouthwash aims to address the fear of having bad breath, positioning itself as a tool for oral hygiene. # Visual style The ad employs a shocking and attention-grabbing visual style. It features a high-contrast image of an open mouth filled with garbage to illustrate bad breath, contrasting sharply with the clean, metallic packaging of the mouthwash product. The overall effect is designed to be visceral and memorable, using grotesque imagery to highlight the need for the product. # Hooks Headline: NO ONE WANT'S TO SMELL YOUR TRASH TALK # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the fear and social stigma associated with having bad breath, visually represented by an open mouth full of garbage and flies. # Value propositions - By using iD whitening mouthwash you can eliminate the fear of having bad breath. # Benefits - The ad aims to combat bad breath. # Features - Whitening mouthwash # Call to action None used. # Social proof - None used. # Point of view - External source: Top caption stating, "NO ONE WANT'S TO SMELL YOUR TRASH TALK", expresses a universal sentiment about bad breath. # Storyline - The ad opens with the statement, “NO ONE WANT’S TO SMELL YOUR TRASH TALK”. This sets the stage by highlighting the problem the product is solving: bad breath. The tone and phrasing suggest this is a relatable fear that would be told from a universal point of view. - The ad continues by visually representing bad breath as an open mouth filled with garbage and flies, emphasizing the disgusting and socially unacceptable nature of bad breath. This scene is presented from a third-person perspective. - The iD whitening mouthwash tubes are placed in the foreground, suggesting the product as a solution to the problem. This provides the brand's perspective.