What is the Behind The Scenes ad format?

# Ad summary This ad promotes Catbird's new silver jewelry line. It features comments requesting silver options, showcases the jewelry-making process in their studio, and highlights various pieces from the collection, including necklaces, rings, and earrings. The ad concludes by inviting viewers to consider how they would wear their silver. # Brand positioning Catbird is presented as a brand that listens to its customers, responding directly to their requests and preferences. The brand emphasizes a personalized approach to jewelry, positioning itself as a provider of pieces that "feel like you." Catbird's positioning is a blend of both functional (providing quality jewelry) and emotional (creating pieces that resonate with individual style and identity). The brand embraces the current market desire for silver jewelry. # Product The ad showcases Catbird's new line of silver jewelry, featuring a variety of necklaces, rings, and earrings. The necklaces include delicate chains with pendants in various designs, such as hearts, hands, and cat faces. The rings are shown as stackable pieces with unique textures and gemstone details. The earrings are presented as both dainty and statement pieces, including a bow design. All items are made of silver. A key USP highlighted is the personalized nature of the jewelry, inviting customers to express their individual style and explore how they would incorporate the silver pieces into their wardrobes. Purchase barriers are addressed by demonstrating how Catbird responds to consumer demand. # Visual style The ad has a polished and bright aesthetic, with a focus on showcasing the jewelry in a clean and appealing manner. The editing style includes quick cuts to maintain a fast pace, typical of social media content. The production quality is high, giving it a commercial feel. The visual motifs include close-up shots of the jewelry to highlight the details. The pacing is consistent throughout the ad, and the cuts are timed to the music. # Hooks Spoken: 00:00–00:05: You in the comments: Text overlay: 00:00–00:05: Catbird / 00:00–00:05: You in the comments / 00:00–00:03: came here to ask for silver. i see the silver girlies got here already! (comment bubble) / 00:01–00:04: Love!! Will these come in silver? (comment bubble) / 00:01–00:03: love it!!! pls do silver too 🙏 (comment bubble) / 00:02–00:03: Silver please ❤️ (comment bubble) / 00:02–00:05: Begging for these to come out in silver (they're soooo cute) (comment bubble) Visual: 00:00–00:04: Close-up shot of a person's neck adorned with multiple layered silver necklaces. The background is a light pink top. Comment bubbles pop up over the necklace. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire for silver jewelry, which customers have been requesting. A comment reads: "came here to ask for silver. i see the silver girlies got here already!" # Value propositions - Offers personalized jewelry that resonates with individual style and identity. - Provides silver jewelry as requested by customers. # Benefits - Jewelry that feels like you # Features - Silver jewelry - Necklaces - Rings - Earrings - Pendants (hearts, hands, cat faces) - Stackable rings - Gemstone details # Call to action None used. # Social proof - "came here to ask for silver. i see the silver girlies got here already!" (comment) - "Love!! Will these come in silver?" (comment) - "love it!!! pls do silver too 🙏" (comment) - "Silver please ❤️" (comment) - "Begging for these to come out in silver (they're soooo cute)" (comment) # Point of view - Customer 100% – The ad starts off with the customer's perspective, then moves into the brand's perspective. # Storyline - 00:00–00:04 The ad opens by showcasing layered silver necklaces on a person's neck. - 00:00–00:04 This shot responds to the shown user comments requesting silver jewelry. - 00:00–00:04 The audience experiences this from the perspective of the company directly addressing the customer's stated needs. This approach is friendly, responsive, and aims to convey a customer-centric brand attitude. - 00:05–00:07 The ad transitions to showing the jewelry-making process in Catbird's studio. - 00:05–00:07 The audience views this from the brand's point of view, highlighting craftsmanship and attention to detail in the jewelry production. This provides a behind-the-scenes look and emphasizes the brand's commitment to quality. - 00:08–00:14 The ad features close-up shots of individual silver jewelry pieces. - 00:08–00:14 The perspective is that of a product showcase, with the brand emphasizing the arrival of new silver items. The message is celebratory, announcing the availability of the requested products. - 00:15–00:19 The ad shows more necklaces. - 00:15–00:19 The perspective is showcasing the product again. The message is to show that this is jewelry that is "jewelry that feels like you." - 00:20–00:25 The ad concludes by showing how to wear silver pieces. - 00:20–00:25 The perspective is showcasing the product again. The message is to ask "How will you wear your silver?"

# Ad summary This ad for Dossier perfumes showcases several fragrances from The Color Factory Collection. Each fragrance is associated with a specific fruit or botanical element, and shots show the product staged amongst these elements to highlight their natural scents. The ad features a promotion for 40% off with the code SECRET40. # Brand positioning Dossier is presented as a fragrance brand with a focus on offering high-quality perfumes inspired by popular scents at affordable prices. The brand is positioned as accessible and modern, with a transparent approach to pricing and ingredients. Dossier aligns with a lifestyle that values simplicity and luxury without excess. The brand seems to push against the traditional high-end fragrance market by offering similar scents at a fraction of the cost, and its positioning appears to be functional, providing quality perfumes, but also has an emotional angle, allowing customers to enjoy luxury without guilt. # Product The advertised product is a range of perfumes from Dossier's The Color Factory Collection. Each perfume is associated with a specific color and scent profile derived from natural fruits and botanicals. Featured perfumes include Milky White, Pink Blossom, Blue Breeze, and Yellow Daze. Milky White is likely coconut-scented, Pink Blossom has notes of sweet pink pepper, fruity notes, and a floral bouquet, Blue Breeze has coastal notes, and Yellow Daze has notes of banana, rum, sensual ylang, and sweet earthy notes. These perfumes are for individuals who enjoy unique, natural scents and are looking for an affordable luxury option. The ad emphasizes the variety and the use of real fruits and botanicals to create the fragrances, highlighting Dossier's commitment to quality and natural ingredients. The ad addresses the purchase barrier of high prices in the fragrance market by presenting a more accessible option. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and vivid colors. The editing style includes quick cuts and zooms, with frequent transitions between product shots and behind-the-scenes views. The production quality is high-end, with crisp images and a clean, modern look, designed to appeal to a discerning audience. The pacing is relatively fast, with several cuts per minute. The fast-paced rhythm helps to maintain viewer engagement. The product actions and scene transitions are timed to the music. # Hooks Spoken: 00:00–00:17 [Upbeat music] Text overlay: 00:00–00:17 USA EL CUPÓN SECRET40 / 00:00–00:17 40% MENOS / 00:00–00:17 EN TODO EL SITIO Visual: 00:00–00:01 A close-up shot of a white surface covered in chunks of coconut. A fair-skinned hand wearing rings moves through the frame, scattering the coconut pieces. A bottle of Dossier Milky White perfume sits in the center of the frame. The lighting is bright, casting slight shadows on the coconut and bottle. / 00:01–00:04 The camera zooms out to reveal the previous scene is being filmed. A camera monitor is center frame and shows the coconut and Dossier Milky White product shoot. Red tape is wrapped around the monitor. The background shows camera equipment and a light gray wall. This shot then transitions to a scene of lily of the valley against a white background, a camera filming a miniature red rose on a white desk with a pink and gray wall behind, and the camera monitor with a hand holding a raspberry against a pink background. The lighting is bright and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high prices in the fragrance market, which can make luxury scents inaccessible to many consumers. The ad positions Dossier as an alternative that provides similar quality and scents at a more affordable price point. # Value propositions - High-quality perfumes inspired by popular scents at affordable prices. - Dossier's commitment to quality and natural ingredients by using real fruits and botanicals. # Benefits - Unique, natural scents - Affordable luxury option - Variety of fragrances # Features - Range of perfumes from Dossier's The Color Factory Collection - Perfumes associated with specific colors and scent profiles derived from natural fruits and botanicals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand presents product features and benefits directly, and visuals showing the product in staged settings. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a hand scattering chunks of coconut on a white surface. This sets the stage for showcasing the Dossier perfume, Milky White, with the suggestion of its coconut scent. - 00:01–00:04 00:01–00:04 The camera zooms out to reveal the same scene playing on a monitor during the creation of the product shoot. This shot switches to show a shot of lilies and then switches again to reveal the setup, a camera filming a rose. The focus shifts to show the camera monitor with a person holding a raspberry up to the camera. This provides a behind-the-scenes look at the creation of the ad and the different product shoots. - 00:04–00:06 00:04–00:06 There is a close-up shot of the Dossier perfume, Pink Blossom, sitting on a bed of raspberries. This shot continues the theme of associating the perfume with its natural scent source. - 00:06–00:08 00:06–00:08 The camera pulls back to show the setup of the Pink Blossom perfume, including the camera monitor and the hand of a person placing the bottle. This is a behind-the-scenes shot. - 00:08–00:09 00:08–00:09 A tight shot of the Dossier perfume, Blue Breeze, sitting on a white table. A slice of cantaloupe is pressed tightly against the camera, out of focus in the foreground. The scene highlights the association between the product and its natural scent source. - 00:09–00:12 00:09–00:12 The camera switches to a shot of the Dossier bottle staged in a pile of cherries on a red piece of paper. The camera zooms out to reveal the setup and camera equipment. This provides a behind-the-scenes look at the creation of the product shoot. - 00:12–00:16 00:12–00:16 The camera focuses on a pile of bananas, and a person in gloves places a Dossier perfume bottle in the middle of the pile. This shot transitions to a behind-the-scenes view with camera equipment, and then focuses on a banana on a tan background. - 00:16–00:17 00:16–00:17 The scene ends with a close-up of Dossier perfume, Yellow Daze, sitting in a pile of bananas, reinforcing the association between the product and its natural scent source.

# Ad summary The ad shows a creator visiting the City of Manchester stadium and participating in the perks of being a fan. She receives a Manchester City virtual card through Revolut. # Brand positioning The ad is promoting Revolut, a financial technology company, and the Manchester City virtual cards. Revolut strives to enhance the fan experience. By aligning with the popular football club, Manchester City, Revolut is positioned to appeal to the large base of fans. Revolut differentiates itself from competitors by partnering with sports teams and other brands to offer exclusive deals and benefits. # Product The Manchester City virtual card is a new product from Revolut, giving fans access to perks, experiences, and team benefits. It is offered through Revolut's mobile app. The virtual card comes in three color options: Midnight Blue, Sky Blue, and Electric Blue. The ad is telling the viewer that this product is worth trying because it is an opportunity to support Manchester City while getting exclusive access to the club. # Visual style The ad is filmed in a casual, natural style, like a vlog. The video is set to a pop music track. It features quick cuts and jump cuts to follow the action and music beat. # Hooks Spoken: This week I'm in Manchester for a very special 2-day experience with Man City courtesy of Revolut. Text overlay: This week I'm in Manchester / for a very special 2-day experience with Man City / courtesy of Revolut Visual: 00:00–00:01: The woman is standing next to the mascot at night on the pitch. She smiles at the camera and has her arm around the mascot. / 00:01–00:02: Selfie style of woman on the pitch / 00:02–00:04: Woman is walking with other people on the pitch. She is smiling and talking. / 00:04–00:05: Woman is walking into an indoor soccer field. She turns around and smiles. / 00:05–00:06: Woman turns to the camera and smiles while wearing a light blue soccer jersey and a high ponytail. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Manchester City virtual cards give you access to perks and access. - The card also gives you access to perks. # Benefits - Sign up for perks - Special access # Features - Manchester City Virtual Cards # Call to action Sign up for perks # Social proof - None used. # Point of view - Customer 100% – The speaker is a real person describing her experience. # Storyline - 00:00–00:04 The speaker is in Manchester for a 2-day experience with Man City. - 00:05–00:09 She kicks things off with a football session at City Football Academy courtesy of Revolut. - 00:09–00:13 She provides a freestyle halftime show for nobody. - 00:14–00:19 After all the hard work and training, she refueled and went behind the scenes at the Etihad. - 00:19–00:22 She walked through the tunnel and saw the changing room. - 00:22–00:26 She took a moment to sit in Rico Lewis' seat. - 00:26–00:31 Pep even made an AI appearance in the press conference room. - 00:32–00:40 She ended a dream day with 100 pounds to spend in the City store. - 00:41–00:45 Then came Manchester City vs. Nottingham Forest with Legends tickets. - 00:45–00:50 She had a three-course meal and received a matchday program. - 00:50–00:54 She got to go pitchside and meet Bernardo Silva. - 00:54–01:00 Walking out there before kickoff and seeing the players up close was unreal. - 01:00–01:04 She thanks Revolut for having her. - 01:04–01:07 She tells viewers to sign up for perks like this with the Man City virtual cards.

# Ad summary In a brightly lit kitchen setting, Hugh Jackman discusses the demands placed on his body due to his career as a singer, dancer, and actor. He emphasizes the importance of providing his body with the right nutrients and introduces AG1 as his go-to solution for fulfilling these needs. He prepares and consumes AG1, expressing satisfaction with its taste and benefits. # Brand positioning AG1 is positioned as a comprehensive nutritional solution that supports overall health and well-being, particularly for individuals with active lifestyles and demanding physical needs. The brand aligns with values of high performance, vitality, and self-care, promoting a lifestyle where individuals prioritize their health to meet the demands of their careers and personal pursuits. AG1 challenges the norm of fragmented supplement routines by offering an all-in-one solution. The brand positioning is both functional, providing essential nutrients, and emotional, fostering a sense of confidence and well-being through optimal health. # Product AG1 is a powdered supplement designed to provide a daily dose of essential nutrients, including multivitamins, minerals, probiotics, and greens. It is marketed towards individuals who demand a lot from their bodies and minds, such as athletes, performers, and busy professionals. The product comes in a green powder form and is mixed with water for consumption. The ad addresses the purchase barrier of needing multiple supplements by offering an all-in-one solution to support energy, focus, and overall health. AG1 is portrayed as a convenient and effective way to ensure the body receives the necessary nutrients for optimal performance. # Visual style The ad features a polished, commercial aesthetic with bright, natural lighting and clean backgrounds. The editing style combines quick cuts during active scenes with static shots during testimonial moments. The production quality is high-end, aiming for a sophisticated and trustworthy tone. The pacing is moderate, with cuts timed to the rhythm of the voiceover and music. # Hooks Spoken: 00:01–00:02 Hugh Jackman: I demand a lot of my body. Text overlay: 00:01-00:02 / Hugh Jackman / AG1 DRINKER SINCE 2021 Visual: 00:01–00:02 Hugh Jackman, a fair-skinned man in his 50s, wearing a light blue t-shirt, stands in a bright kitchen with white cabinets and a large window. He speaks directly to the camera, gesturing with his hands. Overlay text identifies him as "Hugh Jackman AG1 DRINKER SINCE 2021". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple supplements to support overall health by offering an all-in-one solution. # Value propositions - One daily scoop delivers multiple nutrients, simplifying your supplement routine. # Benefits - Supports a demanding lifestyle - Provides essential nutrients for body and mind - Helps maintain energy # Features - Multivitamin - Minerals - Probiotics - Greens # Call to action None used. # Social proof - "I demand a lot of my body" – Hugh Jackman (Customer) # Point of view - Expert 0% – There is no expert POV in this ad. - Brand 95% – The brand POV is communicated through Hugh Jackman explaining the benefits of the product. - Customer 5% – The customer POV is conveyed through Hugh Jackman drinking the product and stating that it tastes good. # Storyline - 00:00–00:01 The ad opens with a close-up of a clapperboard, followed by Hugh Jackman in a kitchen setting. - 00:01–00:05 Hugh Jackman introduces himself and states that he demands a lot from his body because he is a singer, dancer, and actor. - 00:05–00:11 He emphasizes the importance of putting the right things into his body to maintain his energy and overall health. - 00:07–00:11 Jackman prepares AG1 by adding a scoop of the powdered supplement to a glass of water. - 00:11–00:13 He then drinks the mixture and expresses his satisfaction with the taste. - 00:13–00:15 The ad concludes with the AG1 logo and tagline.

# Ad summary Savoursmiths Crisps, a UK-based snack company, is shown using Google Workspace with Gemini to summarize customer data, look at trends, and make better decisions. The ad opens with shots of potato farming and chip production, then transitions to a woman using Gemini in Sheets to analyze distribution data. The ad promotes Google Workspace with Gemini as a tool for small businesses to leverage AI for data analysis and strategic decision-making. # Brand positioning Savoursmiths Crisps is presented as a small, British, farm-to-crisp business that values data-driven decisions. The brand emphasizes quality and local sourcing by showing the agricultural process. By partnering with Google Workspace and using Gemini to analyze customer data, the brand positions itself as innovative and forward-thinking, appealing to consumers who appreciate both traditional values and modern efficiency. # Product Google Workspace with Gemini is presented as an AI-powered tool integrated into Google Sheets that helps small businesses analyze customer data, identify trends, and make better decisions. Gemini is shown summarizing key trends and opportunities from distribution data, offering insights into dominant markets, effective sales channels, key customer segments, popular flavors, and preferred bag sizes. The ad shows Gemini in Workspace helping businesses to quickly and easily access and understand complex data, addressing the pain point of time-consuming data analysis and enabling more informed strategic planning. # Visual style The ad has a mixed visual style, blending polished commercial shots with scenes resembling natural, documentary-style footage. The editing is quick and efficient, with cuts timed to match the pace of the voiceover and the overall positive tone. The production quality appears to be a hybrid, with some shots having a more UGC feel while others look professionally produced, which helps to create a sense of authenticity and relatability. # Hooks Spoken: Male 1: Converting our farm into a crisp business. Text overlay: 00:00–00:02 / Google Workspace / with ✨ Gemini / Savoursmiths Crisps / Duxford, Cambridgeshire Visual: 00:00–00:00: A blurred shot of a man's face in a field of crops, bright lighting. / 00:00–00:01: Close up of crisps moving along a blue assembly line inside a food factory. Background is blurry. / 00:01–00:02: An older man with a blue hair net and white lab coat speaks, inside of a factory. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty small businesses face in analyzing customer data and making informed decisions. # Value propositions - AI assistance integrated into existing workflows - Faster and more insightful data analysis with Gemini # Benefits - Improved decision-making - Time savings in data analysis - Identification of key trends and opportunities - Enhanced strategic planning # Features - AI-powered data analysis - Integration with Google Sheets - Summarization of customer data - Trend identification - Assistance in making better decisions # Call to action Get started # Social proof - “I use Gemini in sheets to analyze customer data, look at trends, and just make better decisions.” – Female 1 (Employee of Savoursmiths Crisps) # Point of view - Brand 70% – The ad conveys the brand's message through a mix of product demonstrations, customer testimonials, and text overlays. - Customer 30% – The ad features a woman who claims she uses Gemini in sheets, speaking directly about her experience and the benefits she has observed. # Storyline - 00:00–00:02 The ad starts with the phrase "Converting our farm into a crisp business" setting the stage for the narrative about Savoursmiths Crisps. - 00:02–00:04 The speaker continues by saying it "was difficult to start with", setting up a problem that is later resolved through using the advertised product. - 00:03–00:05 Following that, the ad cuts to text that reads "Small businesses across Britain are using AI in Google Workspace." - 00:05–00:11 Transitioning from this, the ad follows a woman stating that she uses "Gemini in sheets to analyze customer data, look at trends, and just make better decisions." - 00:11–00:12 The ad returns to a man in a field stating that he is "converting our farm into a crisp business" again. - 00:12–00:13 As the ad ends, the same man and woman stand in front of a tractor.

# Ad summary The ad promotes Hollow Socks, highlighting their commitment to USA manufacturing and the superior qualities of their baby alpaca fiber socks. It critiques other brands for misleading "Made in USA" claims while outsourcing production, emphasizing Hollow Socks' rigorous quality control, ethical labor standards, and the functional benefits of alpaca fiber (warmth, moisture-wicking, temperature regulation) over merino wool. The ad features detailed visuals of the manufacturing process and product benefits, concluding with a call to action. # Brand positioning Hollow Socks aims to occupy a space in the consumer's mind as a transparent, ethical, and high-quality sock brand that prioritizes domestic manufacturing and superior natural materials. The brand aligns with values of American craftsmanship, ethical labor standards, and a commitment to quality control that is often lost in outsourced production. It directly pushes against the common industry practice of "slapping a flag on the box" (claiming "Made in USA") while actually manufacturing overseas, implying that this practice leads to inconsistent quality and questionable labor standards. The brand positioning is primarily functional, focusing on the performance benefits of their alpaca fiber socks and the rigorous quality control enabled by domestic production, but also carries emotional weight by appealing to patriotism and supporting American jobs. # Product The product advertised is "Hollow Socks," which are performance socks made from baby alpaca fiber. The ad explains that the alpaca fiber is sourced from certified farms in Peru, known for producing the world's best alpaca. Every single sock is knit in North Carolina, USA, ensuring domestic manufacturing from raw material processing (yarn cones) to the final product. The socks are for consumers who care about where their gear comes from and desire high-performing, durable socks. Key explicitly stated features include: made from baby alpaca fiber, sourced from certified farms in Peru, knit in North Carolina, USA, and subjected to rigorous quality control at every step. USPs include: being "3x warmer than merino" (wool), "naturally moisture-wicking," and "temperature regulating." The ad showcases the socks being used for various activities like wearing boots in snow, running in cold weather, running in warm weather, and relaxing at home, implying they are versatile for all-season comfort and performance. The ad addresses the purchase barrier of higher cost for USA-made goods by implying the superior quality and control justify it. # Visual style The ad features a hybrid visual style, blending polished commercial aesthetics with elements of a more documentary or "behind-the-scenes" production. The production quality is high, with clear, well-lit shots of factory processes and outdoor scenes. The editing rhythm is relatively quick, with numerous cuts throughout the ad (estimated around 3-4 seconds per shot on average), maintaining a fast pace that holds viewer attention. Transitions are mostly hard cuts. The visual motifs include a mix of close-ups on machinery, product details, and people interacting with the socks, interspersed with wider shots of factories, landscapes, and action scenes (running). The pacing is consistent, maintaining an energetic and informative flow. Audio-visual sync is prominent, with cuts, text overlays, and product actions precisely timed to the narrator's voiceover, enhancing the informational delivery. # Hooks Spoken: Most brands slap a flag on the box but make the socks overseas. Text overlay: Most brands slap a flag on the box but make the socks overseas. Visual: A close-up shot from above of the intricate mechanics of a sock-knitting machine in action. Numerous small metal hooks rapidly move up and down, weaving gray yarn into a cylindrical form. The machine is mostly metallic gray with some beige and blue components. The lighting is bright and industrial. Camera is stationary, close-up, third-person POV. The visual of complex machinery immediately draws attention and sets a tone of industrial production, directly correlating with the voiceover's critique of manufacturing practices. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the widespread deceptive practice among sock brands of claiming "Made in USA" on packaging while outsourcing actual manufacturing overseas, which leads to "quality control that is hit or miss and labor standards are questionable" and a feeling of "wondering if what you're getting matches what was promised." # Value propositions - "Most brands slap a flag on the box but make the socks overseas. Not this one." (Value: Transparency, authenticity, ethical manufacturing) - "Hollow Socks does it differently." (Value: Innovation, differentiation, integrity) - "They source baby alpaca fiber from certified farms in Peru because that's where the world's best alpaca comes from" (Value: Premium quality material, superior performance, global sourcing expertise) - "Every single sock is knit in North Carolina. American workers, American facilities, American quality standards." (Value: Support for domestic economy, ethical labor, superior quality control, reliability) - "When manufacturing happens domestically, the brand controls every step." (Value: Quality assurance, consistent product) - "They can inspect the knitting process, test the durability, ensure consistent sizing, and make adjustments in real time." (Value: High quality, durability, reliability, perfect fit) - "You can't do that when your factory is 8,000 miles away." (Value: Avoidance of common quality issues associated with distant manufacturing) - "Every pair is inspected before it ships. No cutting corners, no surprise defects, no wondering if what you're getting matches what was promised." (Value: Trust, satisfaction, reliability, freedom from defects) - "It costs more to manufacture in the USA. That's just reality. But the quality difference is undeniable." (Value: Justified premium price for superior quality and ethical production) - "These socks last longer, perform better, and you're supporting American manufacturing jobs instead of outsourcing everything for cheaper labor." (Value: Durability, performance, ethical consumption, patriotic support) - "Baby alpaca fiber that's three times warmer than wool, naturally moisture-wicking, and temperature regulating." (Value: Superior comfort, performance across seasons, advanced material science) - "Your feet stay warm in winter, dry in summer, and comfortable all day." (Value: All-season comfort, versatile performance) # Benefits - Last longer - Perform better - Feet stay warm in winter - Feet stay dry in summer - Feet stay comfortable all day - No cutting corners - No surprise defects - No wondering if what you're getting matches what was promised # Features - Baby alpaca fiber - Sourced from certified farms in Peru - Knit in North Carolina - Precision machines - Skilled technicians - Every pair is inspected before it ships - Naturally moisture-wicking - Temperature regulating # Call to action Get yours at hollowsocks.com # Point of view - Brand 100% – The entire ad is narrated by a single male voice using a brand-centric perspective, detailing manufacturing processes, product attributes, and comparative advantages, directly promoting Hollow Socks. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a complex sock-knitting machine in operation. The narrator states that "Most brands slap a flag on the box but make the socks overseas." This introduces the central problem of deceptive "Made in USA" claims and immediately sets up Hollow Socks as a transparent alternative by contrasting with industry norms. The tone is critical and informative, delivered by a male voice, establishing an expert perspective on manufacturing. - 00:02–00:03 The scene transitions to three pairs of socks in neutral colors laid on a surface, with a black sock being placed. The narrator clarifies, "Not this one," directly signaling that the brand being introduced (implied to be the socks shown) does not follow the deceptive practices just described. This is a direct response to the previous statement, shifting the narrative towards the solution. The male voice maintains an assertive and slightly mysterious tone. - 00:03–00:06 The shot remains the same overhead view of the folded socks on the light surface. An overlay graphic appears showing a prominent "MADE IN USA" label. The narrator continues, "Most sock brands slap 'Made in USA' on their packaging, but the actual manufacturing? Overseas." This elaborates on the problem, highlighting the specific deceptive practice and reinforcing the brand's unique selling proposition by contrasting it with competitors. The male voice is matter-of-fact, framing this as common industry knowledge the viewer might not be aware of. - 00:06–00:07 A wide shot of a traditional-looking loom with a person working at it. The narrator emphasizes the location of the manufacturing for other brands: "Overseas." This visual reinforces the concept of distant, potentially less regulated manufacturing, adding a visual component to the critique. The shot's traditional feel could also subtly imply older, less efficient methods or lack of modern oversight. - 00:07–00:11 The camera pans across a large, clean, but empty factory floor through a window. The narrator explains that these overseas factories often have "quality control that is hit or miss and labor standards are questionable." This continues the critique of competitor practices, focusing on quality and ethical concerns as consequences of overseas manufacturing. The male voice is critical, aiming to educate the viewer on potential pitfalls of other brands. - 00:11–00:13 A close-up shot of several gray socks, folded and stacked, with the "Hollow" logo visible. The narrator announces, "Hollow Socks does it differently." This definitively introduces the featured brand as the solution to the problems previously outlined. The male voice shifts to a more positive, declarative tone, indicating a change in narrative direction. - 00:13–00:15 A scenic shot of several alpacas in a field with mountains in the background. The narrator explains, "They source baby alpaca fiber from certified farms in Peru." This immediately highlights the premium material used by Hollow Socks and its origin, emphasizing quality from the very start of the supply chain. The male voice is informative, suggesting a commitment to quality ingredients. - 00:15–00:17 A close-up of a fluffy white alpaca. The narrator adds, "because that's where the world's best alpaca comes from." This reinforces the quality and specific sourcing of the raw material, building credibility for the product. The tone is authoritative, implying expertise in alpaca fiber. - 00:17–00:20 An overhead shot of several workers at a long table, inspecting and folding black socks in a clean, modern factory. The narrator states, "but every single sock is knit in North Carolina." This directly addresses the "Made in USA" claim, showing transparently where the manufacturing happens and emphasizing domestic production. The male voice is factual and proud, connecting back to the initial critique of other brands. - 00:20–00:23 The overhead shot continues, then transitions to a wider shot down an aisle of knitting machines with workers present. The narrator lists the benefits: "American workers, American facilities, American quality standards." This strongly positions the brand on nationalist values, ethical labor, and superior quality control, appealing to consumers who prioritize these aspects. The tone is patriotic and affirming. - 00:23–00:24 A close-up of a hand placing a pair of black socks with orange accents into a blue bin. The narrator continues the previous thought, reinforcing the American quality standards. The male voice maintains a strong, declarative tone. - 00:24–00:25 Two men are shown in the factory, looking at a clipboard. The narrator asks, "Here's why that matters." This sets up the explanation for why domestic manufacturing is superior, inviting the viewer to understand the brand's deeper commitment. The tone becomes more explanatory and engaging. - 00:25–00:27 The two men are still conversing, with the factory machinery in the background. The narrator states, "When manufacturing happens domestically, the brand controls every step." This provides the core rationale for domestic production, emphasizing control and quality assurance. The male voice is explanatory and expert. - 00:27–00:30 A shot of several pairs of black socks being individually packaged on a white table. The narrator lists specific control points: "They can inspect the knitting process, test the durability." This provides concrete examples of the benefits of direct oversight, building trust in the product's quality. The male voice is detailed and reassuring. - 00:30–00:32 A worker places socks onto heated forms to ensure shape and sizing. The narrator continues the list: "ensure consistent sizing, and make adjustments in real time." More specific examples of quality control and adaptability are provided, further solidifying the advantage of domestic manufacturing. The tone is precise and highlights efficiency. - 00:32–00:35 The scene returns to the traditional loom from earlier, now with the narrator stating, "You can't do that when your factory is 8,000 miles away." This directly contrasts the brand's hands-on approach with the implied lack of control in overseas manufacturing, reinforcing the initial problem and Hollow Socks' solution. The male voice is emphatic and highlights the logistical challenges of distant production. - 00:35–00:37 A close-up of an orange spool of yarn rotating. The narrator explains the material process: "The alpaca fiber arrives as yarn cones." This shows the raw material in a semi-processed state, connecting the alpaca sourcing to the manufacturing. The tone is informative. - 00:37–00:40 A sock knitting machine is shown in close-up, producing a black and orange sock. The narrator describes the precision, "and gets knit on precision machines by skilled technicians who've been doing this for decades." This highlights the expertise and technology involved in the production, reinforcing the "quality standards." The male voice is appreciative and emphasizes experience. - 00:40–00:42 Several women are shown inspecting and folding gray socks on a long table in the factory. The narrator emphasizes the final quality check: "Every pair is inspected before it ships." This underscores the thoroughness of the quality control process. The male voice is reassuring, promising a defect-free product. - 00:42–00:46 A worker is seen folding gray socks, then a close-up shows a grey sock with pilling. The narrator lists the benefits of this inspection: "No cutting corners, no surprise defects, no wondering if what you're getting matches what was promised." This addresses common consumer concerns about product quality and consistency, directly contrasting with the "hit or miss" quality control mentioned earlier. The male voice is empathetic to potential consumer frustrations and offers a solution. - 00:46–00:50 An overhead shot of the factory floor, showing workers at various stations. The narrator acknowledges the cost implication: "It costs more to manufacture in the USA. That's just reality." This preempts a potential consumer objection about price, acknowledging transparency and justifying the cost. The male voice is candid and realistic. - 00:50–00:51 A man with a beard holds up a gray sock, looking directly at the camera. The narrator immediately follows up, "But the quality difference is undeniable." This positions the higher cost as an investment in superior quality, making the benefit outweigh the price. The male voice is confident and assertive. - 00:51–00:55 A man puts on socks and boots in the snow, then two men run in the snow, and one man runs on a road in warmer weather. The narrator lists direct product benefits: "These socks last longer, perform better." This highlights the durability and performance aspects, connecting quality to practical use. The male voice is focused on functional advantages. - 00:55–00:57 The shot continues with the man running, then transitions to a large factory machine. The narrator adds a patriotic and ethical benefit: "and you're supporting American manufacturing jobs instead of outsourcing everything for cheaper labor." This appeals to consumers' values, tying the purchase to economic and ethical support. The male voice is persuasive and values-driven. - 00:57–01:00 A woman inspects and sorts socks on a conveyor belt. The narrator provides a concluding statement: "If you care about where your gear comes from and want socks that actually perform..." This summarizes the two main appeals of the product: ethical sourcing/manufacturing and functional performance, setting up the call to action. The male voice is direct and makes a strong concluding statement. - 01:00–01:01 A man runs down a sunny residential street. The narrator finishes the sentence, "...check out Hollow Socks." This is the direct call to action, linking back to the brand. The male voice is clear and encouraging. - 01:01–01:02 Three different styles of Hollow Socks (Ankle, Crew, No-Show) with their packaging are displayed on a tree stump in a natural setting. This visually presents the product line and reinforces the natural, outdoorsy association. The male voice transitions to a final summary of material benefits. - 01:02–01:03 A close-up of an alpaca wearing a red decorative neck accessory. The narrator reiterates, "Baby alpaca fiber." This brings the focus back to the unique material. The male voice is concise and emphasizes the core ingredient. - 01:03–01:04 A graph showing Alpaca fiber is "3X WARMER THAN MERINO." The narrator quantifies the advantage, "that's three times warmer than wool." This provides a clear, comparative benefit against a common alternative, positioning alpaca as superior. The male voice is factual and persuasive. - 01:04–01:06 A person's leg with a Hollow Sock and hiking boot is shown, with water dripping onto the sock. The narrator highlights, "naturally moisture-wicking, and temperature regulating." This lists key performance benefits for active wear and comfort. The male voice is descriptive and highlights functional advantages. - 01:06–01:08 A person's leg with a Hollow Sock and boots steps on a tree stump in the snow. The narrator describes seasonal benefits: "Your feet stay warm in winter." This demonstrates versatility in cold conditions. The male voice is reassuring about comfort. - 01:08–01:10 A person's feet in Hollow Socks are resting near a fire pit, then a person's feet in Hollow Socks are resting on a porch with green foliage in the background. The narrator continues seasonal benefits, "dry in summer, and comfortable all day." This completes the all-season comfort promise and emphasizes continuous wearability. The male voice is comforting and broadens the product's appeal. - 01:10–01:12 A person's legs in Hollow Socks and hiking shoes are standing on a wooden bridge. The narrator gives a final CTA: "Get yours at hollowsocks.com." This provides the direct action for purchase, reinforcing brand and website. The male voice is clear and imperative.

# Ad summary This ad introduces Instant Hydration electrolyte drink mix. It features the co-founder, Taylor Menard, explaining the need for a better electrolyte drink mix when she was pregnant with her first child. The ad emphasizes the use of premium electrolytes and minerals and that the company doesn't cut corners on ingredients. The ad promotes the product as containing balanced electrolytes plus 83 trace minerals, designed to support cellular hydration, mental clarity, energy, and so much more. # Brand positioning Instant Hydration is positioned as a premium electrolyte drink mix alternative. The brand was born out of the co-founder's personal need for a better electrolyte drink mix when she was pregnant, leading to a product formulated with high-quality ingredients that avoid sugar and artificial additives. The brand prioritizes the use of premium electrolytes and minerals that the body can readily absorb. This suggests a health-conscious, transparent approach to hydration, promoting a lifestyle of mindful consumption and prioritizing quality over cost-cutting measures found in competitors. # Product Instant Hydration is an electrolyte drink mix formulated to provide cellular hydration, mental clarity, and energy. Each stick pack contains balanced electrolytes and 83 trace minerals. It is designed to be consumed daily. The product addresses the concerns of consumers seeking a better electrolyte solution free from sugar and low-quality ingredients found in many alternatives. It emphasizes the premium nature of its ingredients, highlighting the brand's commitment to quality and effectiveness. # Visual style The ad is a mix of UGC-style footage with polished product shots. It features quick cuts and transitions to maintain an upbeat rhythm, although the BPM is not consistent. The production quality varies, with some segments having a raw, authentic feel and others showing professionally lit environments. The overall effect is a hybrid approach that blends personal storytelling with commercial visuals, timed with text overlays to emphasize key takeaways. # Hooks Spoken: 00:00–00:02 Female 1: Instant Hydration started as something personal. Text overlay: 00:00–00:02 Instant Hydration / 00:00–00:02 Taylor Menard / 00:00–00:02 as something / 00:01–00:02 Taylor Menard CO-FOUNDER & MOM OF 2 / 00:01–00:02 personal Visual: 00:00–00:02 A fair-skinned woman with blonde and white-streaked hair, wearing a light-colored floral shirt, holds a stick pack of Instant Hydration in front of her while sitting in a hospital bed. She has on a wedding ring, a nose ring, and a medical bracelet. Behind her is a wall with cabinets with mirrors. She is looking into the camera. # Funnel stage Consideration # Pain points Many electrolytes on the market are "loaded with sugar, low-quality ingredients, or tasted like junk." # Value propositions - Made with premium electrolytes and minerals that your body actually needs and can absorb - Something you can drink every single day # Benefits - Support cellular hydration - Mental clarity - Energy - Drink it every single day # Features - Balanced electrolytes - 83 trace minerals # Call to action SHOP NOW # Point of view - Customer 50% – The customer POV is communicated through the founder's explanation of why she made the product. - Brand 50% – The brand POV is communicated by the speaker and on-screen copy explaining the benefits and features of the product. # Storyline - 00:00–00:02 The co-founder shares the origin story of Instant Hydration, mentioning that it started out as something personal. - 00:02–00:11 When she was pregnant with her first child, she became more aware of what she was putting into her body, so she was looking for a better electrolyte for her everyday life, but it didn’t exist. - 00:12–00:18 Everything she found was either loaded with sugar, low-quality ingredients, or tasted like junk. So, they decided to build their own. - 00:19–00:24 The drink is made with premium electrolytes and minerals that your body actually needs and can absorb. - 00:24–00:29 The brand does not cut corners on the ingredients, even if it means it costs more to make. - 00:29–00:34 And even when the brand thinks the formula is perfect, they are always refining it and never stop improving. - 00:35–00:39 Today, every stick pack contains balanced electrolytes plus 83 trace minerals. - 00:40–00:45 The drink is designed to support cellular hydration, mental clarity, energy, and so much more. - 00:46–00:49 The best part is that you can drink it every single day. - 00:49–00:54 The speaker says that she is so proud of Instant Hydration, and you can try it now for the biggest discount ever.

# Ad summary The ad features two female models in pink Alo tennis outfits on a tennis court during a photoshoot. The ad focuses on the Alo brand and showcasing its apparel while models are playing tennis and striking poses. # Brand positioning Alo Yoga is presented as a brand that combines fashion and athletic wear, specifically targeting a younger demographic interested in both style and functionality. The brand aligns with an active lifestyle, as seen through the tennis setting and the models engaging in the sport. Alo positions itself as a lifestyle brand that promotes youthful vitality and physical fitness. The brand chooses to focus on looking good and being active. The brand's positioning is both functional, through athletic apparel designed for sports, and emotional, aligning with self-expression and the enjoyment of active living. # Product The product featured is Alo Yoga tennis apparel. The ad showcases two distinct styles: a tennis dress and a two-piece set consisting of a tank top and a pleated skirt. The tennis dress is a one-piece garment with a built-in bra top and a flared skirt, while the two-piece set offers a more customizable fit with the cropped tank and skirt. Both outfits are designed in a soft, pink color. The outfits are for young women who engage in sports and prioritize both performance and style. The apparel allows freedom of movement and adds a fashionable touch to athletic wear. # Visual style The ad features a polished aesthetic with natural lighting, creating a bright and clean atmosphere. The editing style includes quick cuts and smooth transitions, enhancing the visual appeal. The production quality is high-end, resembling a commercial with professional-level visuals. The pacing is upbeat and consistent, maintaining an engaging rhythm throughout the ad. # Hooks Spoken: 00:00–00:01: pov: you're on set with ALO on a perfect spring day Text overlay: 00:00–00:01: pov: you're on set with ALO on a perfect spring day Visual: 00:00–00:01: A wide shot shows a tennis court with a net in the foreground. Two models, dressed in matching pink tennis outfits, are sitting on a white bench in the midground. A man holds an umbrella over them. Another man stands next to him adjusting the model's hair. The models are striking poses with tennis rackets. The background features green trees and a fence. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The apparel is fashionable athletic wear. # Benefits - The featured apparel is for young women who engage in sports and prioritize both performance and style. - The apparel allows freedom of movement and adds a fashionable touch to athletic wear. # Features - Alo tennis dress - Alo two-piece tennis outfit # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The customer POV is implied through the active use of the product in a sports setting. - Brand 95% – The brand POV is communicated through polished visuals and showcasing the product's aesthetic appeal. # Storyline - 00:00–00:01 The ad begins with a behind-the-scenes look at a photoshoot on a tennis court, conveying an insider's perspective. - 00:01–00:04 The camera shifts to the tennis court as one model is playing tennis. - 00:04–00:05 The models give each other a high-five. - 00:05–00:06 The models are striking poses. - 00:06–00:07 The models are walking on the court together. - 00:07–00:09 There is another behind-the-scenes look with the models striking poses on the tennis court bench. - 00:09–00:12 The ad focuses on the design of the tennis dress. - 00:12–00:14 The models are walking on the court together.

# Ad summary This ad features the founder of Cadence brand talking about how he wanted to change the sports drink category. The founder then goes on to list out the features and benefits of Cadence, mentioning that it is a cleaner drink, that is better for you and backed in performance formulations. # Brand positioning Cadence is positioned as a modern sports hydration brand that goes against the norms of traditional sports drinks that are built for marketing rather than performance. The brand aligns with a health-conscious and performance-driven lifestyle, emphasizing science-backed formulas for everyday movement. Cadence aims to occupy the space of a cleaner, better-for-you sports drink option, focusing on high sodium content, no sugar, and no artificial ingredients. It presents itself as a brand that is deeply rooted in sports and genuinely caters to the needs of the modern athlete, irrespective of their specific goals. # Product Cadence is a sports hydration drink formulated with 500mg of sodium and is built for everyday movement. The drink contains no sugar and no artificial ingredients. The product is presented as a science-backed formula that is truly better for you. It is designed for use pre, post, or during workouts, or throughout the day, ensuring optimal hydration for athletes and active individuals. Cadence addresses the need for a cleaner, more effective sports drink that is based on performance formulations, promoting it as a healthy alternative to traditional, sugary, artificially flavored options. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, providing a clean and professional look. The pacing is consistent, with a moderate BPM. Audio-visual sync is maintained with cuts timed to music beats and voiceover lines. # Hooks Spoken: You know, I think sports drinks, as we know, are broken. [casual] Text overlay: You know, I think sports / drinks, as we know, are broken. Visual: 00:00–00:00 A close-up shot shows a fair-skinned man with dark hair drinking from a white can with a dark logo while sitting outside, surrounded by tropical plants. The camera is stationary and focuses on his face as he takes a sip. He is wearing a dark t-shirt and a wedding ring on his left hand. / 00:00–00:02 The camera angle shifts to a medium close-up of the same man speaking directly to the camera while sitting in front of green tropical plants. He is wearing a black t-shirt with the word 'CADENCE PERFORMANCE TEAM' in a white collegiate-style font. He has short dark hair, a stubbly beard, and several tattoos on his left forearm. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of existing sports drinks being built for marketing, not performance, and containing sugary, artificially flavored water. # Value propositions - The drink has 500mg of sodium, so it will help your hydration. - The drink has no sugar, so it will be better for you. - The drink has no artificial ingredients, so it is truly better for you. # Benefits - Truly better for you - Cleaner drink - Better for you drink - Backed in performance formulations # Features - 500mg of sodium - No sugar - No artificial # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The entire ad is told from the brand's perspective, delivered by the founder and through visuals showcasing the product and its benefits. # Storyline - 00:00–00:12 The founder of Cadence states that most sports drinks are broken because they are built for marketing and not performance, which is conveyed through a candid, direct-to-camera delivery style. He also calls out the competitors for being artificially flavored and sugary water and that has no grounding in sports. - 00:12–00:22 The founder then states that he wanted to change that by building a new category of modern sports hydration and what that means to the Cadence brand. This is conveyed through a candid, direct-to-camera delivery style, where he speaks directly to the audience. The intent is to establish the brand's mission and point of differentiation. - 00:22–00:28 The founder explains the features of the drink; 500mg of sodium, no sugar, and no artificial sweeteners. - 00:28–00:39 The founder talks about the consumer and what is most important to them when creating this drink, conveying a sense of dedication to the customer. - 00:39–00:49 The founder claims that Cadence can be a part of the athletes journey through hydration, conveying the intention to show how the product is meant to be used. - 00:49–00:57 The founder summarizes that Cadence is a cleaner drink, better for you, and all backed in performance formulations.

# Ad summary This ad promotes Wix as a website builder for makers, highlighting its AI functions and ease of use. It features a creator who uses Wix to showcase her parents' leatherwork, emphasizing how Wix helps them connect with a global audience and present their products in a simple and intuitive way. # Brand positioning Wix is presented as a user-friendly website builder that empowers creators and small business owners to easily showcase their work and connect with a global audience. The brand emphasizes simplicity, intuitiveness, and the use of AI functions to guide users through every step of the website creation process. Wix positions itself as a tool that helps makers overcome the challenges of sharing their work and reaching a wider audience, fostering a sense of connection and community. # Product Wix is a website builder that helps makers and small business owners create and manage their online presence. It offers a simple and intuitive platform with AI functions to guide users through every step of the website creation process. Wix allows users to present their products in a more simple and intuitive way, connect with a global audience, and share their passions with the world. The platform addresses the purchase barrier of feeling isolated by helping users connect with a global audience. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and smooth transitions. The production quality is high, creating a professional and trustworthy feel. The pacing is moderate, with cuts timed to the music and voiceover lines. The visual motifs include close-ups of the Wix website interface, shots of the leatherworkers in their studio, and shots of the finished leather products. # Hooks Spoken: 00:01–00:08 As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us. Text overlay: WIX / cowrice studio / cowrice studio Visual: 00:00–00:01 The shot shows the interior of a workshop through an open doorway. The workshop is filled with tools, materials, and finished leather products. A woman sits at a table in the center of the room, working on a project. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:01–00:03 The shot is a close-up of a tablet screen displaying the Wix website interface. The screen shows the "cowrice studio" website, with various options and features visible. The lighting is bright and clear, highlighting the details of the interface. / 00:03–00:04 The shot shows the interior of the workshop. A woman stands at a table, looking at a laptop. Shelves in the background display finished leather products. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:04–00:05 The shot shows the exterior of the workshop, framed by lush greenery. The workshop has a rustic, wooden exterior with an open doorway. The lighting is bright and natural, creating a sense of tranquility and connection to nature. / 00:05–00:06 The shot shows the interior of the workshop. A man and a woman stand in the doorway, smiling. The workshop is filled with tools, materials, and finished leather products. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:06–00:08 The shot is a close-up of a laptop screen displaying the Wix website interface. The screen shows the "cowrice studio" website, with various images and text visible. A hand is shown typing on the keyboard. The lighting is bright and clear, highlighting the details of the interface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sharing work can feel isolating, as stated by Female 1: "Before this, helping them share their work felt isolating." # Value propositions - AI functions for guidance on every step: This connects to the feature of AI functions and the benefit of ease of use. - Connect with a global audience: This connects to the benefit of reaching a wider audience and the feature of Wix's platform. # Benefits - Connect with a global audience - Present products in a more simple and intuitive way - Share your passions with the world # Features - Simple and intuitive platform - AI functions for guidance - Connect with a global audience # Call to action Head over to Wix.com and start sharing your passions with the world. # Social proof - "As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer (Female 1) who uses Wix to support her parents' business. # Storyline - 00:00–00:02 00:00–00:02 As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us. The ad begins with the speaker introducing herself as the daughter of makers, establishing a personal connection and setting the stage for her testimonial. The tone is warm and inviting, creating a sense of trust and authenticity. - 00:02–00:10 00:02–00:10 My parents are leather workers, so ever since I created their website, I can now directly present their products in a more simple and intuitive way. The speaker highlights her parents' profession and how Wix has helped them showcase their products more effectively. The tone is informative and practical, emphasizing the functional benefits of using Wix. - 00:10–00:21 00:10–00:21 As well as using different AI functions for guidance on every step I take. Before this, helping them share their work felt isolating, but now, Wix helps them connect with a global audience. The speaker emphasizes the AI functions and the ability to connect with a global audience, addressing the pain point of feeling isolated. The tone is reassuring and empowering, highlighting how Wix can help users overcome challenges and achieve their goals. - 00:25–00:29 00:25–00:29 If you are a dedicated maker, head over to Wix.com and start sharing your passions with the world. The speaker directly addresses the target audience, encouraging them to visit Wix.com and start sharing their passions. The tone is motivational and inspiring, creating a sense of excitement and possibility.

# Ad summary This ad shows a behind-the-scenes look at the process of a warehouse employee packing a customer's order of Huel Black Edition. # Brand positioning Huel is presented as a convenient way to get protein before 8 a.m. The brand aims to occupy the space of a health and fitness food that is an easy, complete, and convenient option for those who want to start the day off with 40g of protein. The brand's tone is friendly, playful, and relatable. The brand promotes a functional approach to health and fitness. # Product Huel Black Edition is a nutritionally complete meal in powder form, presented in a black pouch with the brand name in white. It is designed to deliver 40 grams of protein for breakfast. The ad also features a shaker bottle and a free t-shirt for new customers, positioned as additional perks. The ad addresses purchase barriers by highlighting the convenience and the offer of a free t-shirt and shaker, making the product more appealing. # Visual style The ad has a UGC feel, with a quick editing style and handheld camera movements. The production quality is simple, and the visual motif includes the warehouse environment and the black Huel packaging. The pacing is consistent, and the cuts are timed to match the speaker's lines, enhancing the audio-visual sync. # Hooks Spoken: 00:01–00:03 Do you want to know how to get 40 grams of protein before 8 a.m.? Text overlay: 00:00–00:04 40g protein before 8am Visual: 00:00–00:03 A warehouse employee stands behind a shelf lined with black Huel pouches. The employee is wearing a neon yellow safety vest and looks directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a need for a quick and easy way to get 40g of protein before 8am, suggesting that people may not have the time or resources to prepare a protein-rich meal in the morning. # Value propositions - Convenient way to get 40g of protein before 8 a.m. - Free gifts for new customers # Benefits - Complete order - Personalized Note # Features - 40g of protein - Free T-shirt - Free Shaker # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of the Huel brand through the lens of an employee packing an order, and conveys the brand's message and values. # Storyline - 00:00–00:03 00:00–00:03 A warehouse employee holds up a black pouch of Huel. - 00:03–00:05 00:03–00:05 The employee, identified as Spencer Matthews, a World Record Holder and Warehouse Employee, packs Rob's order. - 00:05–00:09 00:05–00:09 He places two pouches of Huel into a cardboard box. - 00:09–00:13 00:09–00:13 The employee holds up the bags of Huel. - 00:13–00:16 00:13–00:16 He then adds a free t-shirt and shaker for new customers to the order. - 00:16–00:19 00:16–00:19 The employee adds a personalized note to the customer's box, signs it, and prepares the order for shipping. - 00:19–00:21 00:19–00:21 The employee then sends the order off to the customer.

# Ad summary This ad promotes Cienfuegos Coffee, highlighting their use of stickers and tote bags as giveaways to enhance customer experience and brand visibility. It showcases the preparation of packages with these items and their use by customers in various settings. # Brand positioning Cienfuegos Coffee is presented as a modern, customer-focused brand that values personal connection and surprise. The brand is positioned as one that enhances customer experience through personalized touches like handwritten notes and fun giveaways such as stickers and tote bags. They aim to create a sense of delight and brand loyalty by going beyond just selling coffee, offering a more engaging and memorable experience. The brand promotes a lifestyle that appreciates small, thoughtful gestures and unique branding. # Product The featured products are stickers and tote bags used as promotional giveaways by Cienfuegos Coffee. The stickers vary in design, featuring different characters and logos, adding a personalized touch when included in customer packages and used to decorate items like water bottles. The tote bags come in white and feature the brand's logo or unique designs, serving as a reusable and fashionable way for customers to promote the brand while carrying their belongings. These giveaways are designed to surprise and delight customers, encouraging brand loyalty and providing a tangible reminder of their experience with Cienfuegos Coffee. The act of adding these items to packages and customers using them reinforces the brand's focus on customer engagement and community. # Visual style The ad has a natural, bright aesthetic with a mix of close-up shots and wider scenes. The editing style is fairly smooth, with transitions between scenes that maintain a consistent pace. The production quality has a polished feel, somewhere between a UGC and a professional commercial, making it feel accessible yet curated. # Hooks Spoken: 00:00-00:03: Surprise and delight with giveaways like stickers and tote bags. Text overlay: 00:00-00:25: Surprise and delight with giveaways like stickers and tote bags. Visual: 00:00–00:01: A person is sitting at a light wood desk and writing a note with a black pen. On the desk are a computer monitor displaying the Cienfuegos Coffee website products page, a laptop, an open brown envelope, a light teal shipping envelope with the Cienfuegos Coffee logo, a small green chair decoration, and various desk supplies. The room is lit by a lamp, and framed art hangs on the white walls. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing to make your company's orders stand out. # Value propositions - Stickers and tote bags are offered as giveaways to enhance customer experience. - Packaging with handwritten notes provides a personalized touch. # Benefits - Enhance customer experience - Surprise and delight customers - Increase brand loyalty - Provide reusable branded items # Features - Stickers as giveaways - Tote bags as giveaways - Personalized notes - Branded packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is narrated from the brand's perspective, showing how they enhance customer experience with giveaways. # Storyline - 00:00–00:01 The scene opens with hands writing a note at a desk, in front of a large monitor displaying the Cienfuegos Coffee products page and a laptop. - 00:01–00:02 A stamp with the brand's logo is pressed onto a brown envelope, adding a personal and branded touch to the packaging. - 00:02–00:04 The note is placed in the envelope. - 00:04–00:08 Stickers are added to the envelope, showcasing the fun and delightful extras customers can expect. - 00:08–00:09 The envelope is then tucked inside the customer's order for shipping. - 00:09–00:14 A hand peels the back off a sticker, adhering the sticker to a pink water bottle. - 00:14–00:18 New tote bags are pulled from a cardboard box. - 00:18–00:20 The scene cuts to a mobile Cienfuegos Coffee truck, showcasing the brand's presence and community engagement. - 00:20–00:22 A customer is walking outside, wearing a tote bag. - 00:22–00:25 A person is sitting and writing on a piece of paper. She looks up from her work.

# Ad summary This ad showcases the craftsmanship of Polène bags, highlighting the stitching process and the final product. # Brand positioning Polène is presented as a luxury brand that values craftsmanship and attention to detail. The brand aims to occupy a space in the consumer's mind as a high-end, artisanal brand. The brand aligns with values of quality, elegance, and timeless design. The brand positioning is both functional, highlighting the quality of materials and construction, and emotional, appealing to consumers who appreciate luxury and craftsmanship. # Product The featured product is a Polène handbag, specifically a brown leather bag with a unique, rounded shape. The bag has a crossbody strap and is made from high-quality leather. The ad emphasizes the stitching process, highlighting the precision and care that goes into making each bag. The bag is for individuals who appreciate luxury goods and are willing to invest in high-quality, handcrafted items. The ad addresses purchase barriers by showcasing the craftsmanship and attention to detail, justifying the higher price point. # Visual style The ad has a polished, high-end aesthetic with a focus on close-up shots and detailed textures. The editing style is smooth with static shots and slow zooms. The production quality is high, creating a luxurious and sophisticated feel. The pacing is slow and deliberate, emphasizing the craftsmanship and attention to detail. # Hooks Spoken: 00:00-00:01 Stitching that traces the contour of the bag, done by a rotating sewing machine. Text overlay: 00:00-00:01 CRAFTED IN UBRIQUE / 00:00-00:01 Stitching that traces the contour of the bag, done by a rotating sewing machine. / 00:00-00:01 POLENE Visual: 00:00–00:01: Close-up shot of a large spool of brown thread. The thread is tightly wound and textured. The background is blurred. Text overlay: "CRAFTED IN UBRIQUE. Stitching that traces the contour of the bag, done by a rotating sewing machine." The brand name "POLENE" is at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential purchase barrier of a high price point by emphasizing the craftsmanship and quality of materials used in the bag's construction. # Value propositions - The ad highlights the craftsmanship and attention to detail that goes into making each Polène bag, justifying the higher price point. # Benefits - Crafted in Ubrique - Attention to detail - Unique design # Features - High-quality leather - Precise stitching - Rotating sewing machine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the craftsmanship and quality of their product. # Storyline - 00:00–00:01 The ad opens with a close-up of a spool of thread, emphasizing the quality of the materials used in the bag's construction. - 00:01–00:04 The scene transitions to a close-up of a sewing machine stitching the Polène logo onto the leather bag. - 00:04–00:11 The camera zooms in further to show the needle precisely stitching the leather. - 00:11–00:14 The ad concludes with a shot of the finished Polène bag displayed on a wooden stool.

# Ad summary In this ad, Alex Hormozi introduces ACQ AI, emphasizing its origins in his consulting practice and its potential to assist business owners. He mentions the AI's training on 50,000+ hours of consulting, access to advisors, and the loneliness that entrepreneurs can face without outside input. The ad is geared towards business owners looking for guidance and growth strategies. # Brand positioning Acquisition.com, led by Alex Hormozi, positions itself as a provider of high-level business advisory services, offering expertise and proven playbooks to accelerate growth for million-dollar-plus businesses. The brand promotes a results-oriented approach, focusing on alpha generation and faster growth, and targets business owners seeking practical, actionable advice, drawing from extensive consulting experience. By offering access to its advisors and a library of resources, Acquisition.com aims to fill a gap for entrepreneurs who may feel isolated or lack external perspectives, setting itself apart by providing legitimate, proven strategies. # Product ACQ AI is positioned as a tool designed for $1M+ business owners, offering access to an AI trained on 50,000+ hours of consulting. It includes all the playbooks that Acquisition.com gives to portfolio companies, which is all the things that they do to install in the business to ultimately drive alpha or get them to grow faster. Access to the business advisors can also be granted, if requested, for people to ask direct questions, and the AI helps to provide business owners who feel lonely in their path to the next level with outside eyes. # Visual style The ad features a straightforward, direct-to-camera approach with a mix of close-up shots and footage from business seminars. It blends polished visuals with a raw, unedited feel, creating a hybrid aesthetic that balances professionalism with accessibility. Pacing remains relatively consistent at around 20 cuts per minute, with cuts timed to voiceover lines. # Hooks Spoken: So one of my old favorite old tales was Merlin could know everyone else's futures except for his own. Text overlay: SO ONE OF MY OLD FAVORITE OLD TALES WAS / MERLIN COULD KNOW EVERYONE ELSE'S FUTURES Visual: 00:00–00:04: The shot is a medium close-up of Alex Hormozi from the chest up, centered against a dark gray background. He is fair-skinned with a dark brown beard and long curly dark brown hair, wearing a white V-neck t-shirt underneath a green and black plaid flannel shirt. He is wearing a black trucker hat. He is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Business owners are stuck in their own business and can't see what needs to be improved. “But they don't see it because they're in it.” # Value propositions - The AI tool and access to advisors will help business owners grow faster - The AI tool and access to advisors will help business owners drive alpha # Benefits - Access to our advisors at a certain level - Drive alpha - Get them to grow faster # Features - AI trained on 50,000+ hours of consulting - All the playbooks that we give to our portfolio companies # Call to action You can click the link # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, featuring Alex Hormozi as the voice of the brand promoting ACQ AI. # Storyline - 00:00–00:04 The ad begins with Alex Hormozi introducing a tale about Merlin, who can see everyone else's future but his own. - 00:04–00:11 Alex draws an analogy to business owners who can see problems in other businesses but struggle to see their own. This sets up the pain point that ACQ AI aims to address. - 00:11–00:17 Alex transitions to introducing ACQ AI and explains that is a way to help facilitate breakthroughs for business owners. - 00:17–00:36 Alex explains that the AI is designed to get $1M+ business owners to the next level by providing resources. - 00:36–00:46 Alex mentions that users can also get access to his advisors and ask direct questions. - 00:46–00:55 The ad acknowledges the pain point of entrepreneurs feeling lonely and the need for outside perspectives. - 00:55–01:01 The ad concludes by inviting viewers to click the link if they're interested, and if not, Hormozi states he still appreciates them.

# Ad summary This ad showcases the manufacturing process of Made In Cookware's stainless clad cookware at their factory in Wisconsin. The ad emphasizes the brand's commitment to quality and craftsmanship, highlighting the expertise and time invested in creating each piece. It aims to instill confidence in the product's performance and longevity by showcasing the hands-on approach and attention to detail in its production. # Brand positioning Made In Cookware is presented as a brand deeply rooted in American manufacturing, emphasizing quality, craftsmanship, and transparency. The brand aims to occupy a space in the consumer's mind as a provider of high-performing, durable cookware made with expertise and care. By showcasing its factory in Wisconsin and the hands-on involvement of its team, Made In Cookware aligns with values of authenticity and reliability. The brand pushes against the norm of offshore manufacturing often seen in the cookware industry, positioning itself as a premium, domestically produced alternative. The brand positioning is both functional, highlighting the performance and longevity of its products, and emotional, appealing to consumers who value quality, craftsmanship, and supporting American manufacturing. # Product The featured product is Made In Cookware's stainless clad cookware, which is manufactured in the USA. The cookware is made from high-quality materials and crafted with expertise to ensure high performance and longevity. The ad highlights the manufacturing process, showcasing the attention to detail and craftsmanship that goes into each piece. The cookware is designed for individuals who value quality, durability, and supporting American-made products. The ad addresses purchase barriers by emphasizing the brand's commitment to quality and transparency, assuring customers that the cookware is worth the investment. The ad conveys that Made In Cookware's stainless clad cookware is a premium product that is built to last and perform at a high level. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the manufacturing process. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is high, with clear visuals and professional lighting. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. The overall visual style supports the intended tone of quality and craftsmanship. # Hooks Spoken: Male 1: I'm here at our factory in Wisconsin, here to make sure all of our stainless clad cookware is ready for Black Friday. Visual: 00:00–00:01 A man with long brown hair and a beard stands in a factory. He wears a green t-shirt and a white button-down shirt. He is centered in the frame and looks directly at the camera. The background is filled with stacks of wrapped product on pallets. / 00:01–00:01 An aerial shot of a riverfront city. The river is in the foreground, and a modern apartment building lines the riverbank. In the background, there are trees and other buildings. / 00:01–00:02 The man from the first shot is back in the factory, looking directly at the camera. / 00:02–00:03 A machine presses a metal disc into the shape of a pan. / 00:03–00:04 A metal pan moves along a conveyor belt. In the background, there is an American flag hanging from the ceiling. / 00:04–00:05 A wide shot of the factory floor. There are workers and machines visible. An American flag hangs from the ceiling. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - The cookware is high performing and long lasting because it is made with expertise and care in the USA. # Benefits - High performing - Long lasting # Features - Stainless clad cookware - Manufactured in the USA # Call to action None used. # Point of view - Brand 100% – The brand owner is speaking directly to the camera. # Storyline - 00:00–00:01 The brand owner stands in the factory and introduces the purpose of the video. - 00:01–00:01 00:01–00:01 The video transitions to an aerial shot of a riverfront city. - 00:01–00:05 00:01–00:05 The brand owner states that he is at the factory in Wisconsin to ensure that all of the stainless clad cookware is ready for Black Friday. - 00:05–00:09 00:05–00:09 The brand owner states that the best part about manufacturing in the US is the ability to come out to the factory on a regular basis. - 00:09–00:12 00:09–00:12 The brand owner states that when you understand why the cookware is so high performing and why it will last so long, it is because there are a lot of experts. - 00:12–00:17 00:12–00:17 The brand owner states that a lot of time has been spent crafting every individual piece.

# Ad summary This ad promotes OSEA's Dream Lip Mask with Bio-Retinol. It shows a woman applying the product as part of her nighttime routine. The ad includes close-up shots of the mask, along with on-screen text highlighting its benefits for smoothing and softening lips while you sleep, so you can wake up with healthier-looking lips by morning. # Brand positioning OSEA is presented as a luxurious brand that focuses on creating products that are a part of the consumer's nighttime ritual. The brand promotes a lifestyle that emphasizes romance and care. The brand also implies that they create other popular skincare products from their best-selling Dream Collection. # Product The OSEA Dream Lip Mask with Bio-Retinol is a luxurious lip treatment designed for use as part of a nighttime routine. The mask contains ingredients to smooth lines and soften lips while the user sleeps. The product is packaged in a small, clear jar with a white label and a white lid, showcasing the purple mask inside. The product is part of the brand's 'Dream Collection'. # Visual style The ad has a polished, commercial feel, using close-up shots of the model and product. The editing style includes quick cuts and smooth transitions. The color palette is soft and dreamy, with pastel colors and natural lighting. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:04: I just want to be in the zone. Text overlay: 00:03–00:06: Dream Lip Mask / 00:04–00:06: With Bio-Retinol Visual: 00:03–00:06: A very close-up shot of the same light-skinned woman's face, focusing on her lips. She is holding a jar of OSEA Dream Lip Mask to her chin. She is wearing minimal makeup, and her expression is neutral. # Funnel stage Consideration # Pain points The ad implies that the viewer wants to address lip lines and/or dry lips. This is suggested by the text overlay: "smooths lines and soften lips." # Value propositions - Using the Dream Lip Mask leads to supple, healthier-looking lips by morning. # Benefits - A dreamy bedtime lip treatment - smooths lines - soften lips - while you sleep - For supple, healthier-looking lips by morning # Features - Bio-Retinol # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 75% – The majority of the video is told from the perspective of a customer using the product as part of her nightly routine. - Brand 25% – The brand's perspective is communicated through the on-screen text that describes the product's features and benefits, along with the manufacturing shots. # Storyline - 00:00–00:03 The ad opens with behind-the-scenes footage of a product photoshoot, showing equipment, reference images, and the model being filmed. This creates an expectation that the ad will reveal insider content. - 00:03–00:09 00:03–00:09: The camera focuses on a woman's face as she holds a jar of OSEA Dream Lip Mask and applies it to her lips. The perspective switches to a close-up, showing the mask on her lips, along with text that describes the mask as 'A dreamy bedtime lip treatment' that 'smooths lines and soften lips while you sleep.' The purpose is to show the product's application and highlight its benefits. - 00:09–00:12 00:09–00:12: The ad shows the woman lying in bed on her side. The perspective shifts to a shot of the product being filled into jars at a production facility. This juxtaposition implies that this brand has high production quality and capacity. - 00:12–00:16 00:12–00:16: The perspective returns to the woman in bed, with text overlay stating, 'For supple, healthier-looking lips by morning.' She is now under the covers, indicating that the product is part of her bedtime ritual and the benefits will be seen upon waking. - 00:16–00:20 00:16–00:20: The woman is shown applying a sleeping mask and settling into bed. A close-up of the product is shown again, with text overlay: 'Romanticize your bedtime ritual.' The purpose is to show that the product enhances the bedtime experience. - 00:20–00:24 00:20–00:24: The woman is seen holding the product up close, followed by a shot of several jars being filled in the production facility. Text overlay states, 'Bio-Retinol Lip Mask' and 'SHOP NOW.' The ad's intention is to encourage immediate purchase.

# Ad summary This ad uses a warehouse aesthetic and straightforward product demo to focus on helping viewers address issues of low energy and liver support. The brand leverages a text overlay to communicate how the product helps when life isn't slowing down. # Brand positioning Dose is presented as a health and wellness brand focused on liver support for energy management. The brand targets individuals who are experiencing a decline in energy levels and attributes this decline to age-related issues. Dose positions itself as a solution to maintain energy levels by supporting liver function, thus enabling consumers to keep up with a fast-paced lifestyle. The brand offers a functional product designed to counteract the natural slowdown of bodily processes, particularly liver function, which affects energy management. # Product Dose for Your Liver is a liver support supplement designed to help manage energy levels. This product is for people experiencing sluggishness or declining energy, particularly as they age. The product works by supporting the liver, which plays a role in how the body manages energy. It is designed to help maintain energy levels when life isn't slowing down. The bottles are white with orange designs, and three bottle sizes are displayed inside a Dose-branded box. # Visual style The ad features a straightforward, functional aesthetic with a warehouse setting. The production quality is simple and direct, aligning with a UGC feel. The editing consists of static shots with no transitions. The pacing is slow and deliberate, focusing on clear product presentation. There is no explicit audio-visual sync. # Hooks Text overlay: 00:00–00:10: Packing an order for someone who thought feeling sluggish was just part of getting older. / 00:00–00:10: Little did they know, their liver plays a role in how their body manages energy over time and Dose for your Liver helps support that process when life isn't slowing down. Visual: 00:00–00:10: A first-person view shows a pair of hands packing a Dose product order. The setting is a warehouse with tall shelves filled with boxes, indicating a fulfillment center. The hands place three white bottles with orange designs inside a branded Dose box. The camera remains stationary, focusing on the packing process. The lighting is bright and even, typical of a warehouse environment. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is feeling sluggish and attributing it to getting older. This is signaled by the text: "Packing an order for someone who thought feeling sluggish was just part of getting older." # Value propositions - Supports liver function to maintain energy levels as you age. # Benefits - Helps support the liver's role in how your body manages energy over time. # Features - Dose for your Liver helps support that process when life isn’t slowing down. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view, showing the process of fulfilling an order and communicating product benefits. # Storyline - 00:00–00:10 The ad begins with a first-person view of a person packing a Dose product order in a warehouse setting. The warehouse setting implies the brand manages its own fulfillment process.

# Ad summary In this ad, the founder of Drool explains the three reasons he started the print store. # Brand positioning DROOL is an art print store that aims to provide affordable, high-quality art prints by curating unique pieces and utilizing top-tier printing processes. Positioning itself against the norm of overpriced art and poor-quality prints, DROOL appeals to those seeking accessible and aesthetically pleasing art for their living spaces. The brand emphasizes reasonable pricing without compromising on artistic value or production standards, seeking to democratize art ownership and make it more attainable for a broader audience. # Product DROOL offers a curated collection of art prints that cater to individuals looking to decorate their spaces with unique and high-quality pieces without breaking the bank. The brand explicitly addresses the common frustrations of expensive and poorly made prints available on the market. DROOL addresses these issues by combining quality curation with high-quality printing processes, all offered at reasonable prices. # Visual style The ad has a UGC aesthetic. It uses a mix of static shots and quick cuts, giving it a fast pace that aligns with social media trends. The production quality appears to be a hybrid between a casual, homemade video and a more polished commercial. The pacing is quick with a BPM of around 120, and the cuts and text are timed with the speaker's dialogue. # Hooks Spoken: Male 1: I'm Alex, the founder of art print store Drool, and these are the three reasons why I started it. Text overlay: I'm Alex / art print store DROOL / and these are the 3 reasons Visual: 00:00–00:04: A man with light skin, styled with a beanie, sits cross-legged on a black leather couch in a brightly lit room. Behind him is a white wall adorned with framed art prints. To his left, a laptop rests on a stand, decorated with stickers. He is holding what appears to be an earbud microphone to his mouth as he speaks directly to the camera. The camera is stationary and captures a medium shot of the man. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that the options for affordable art either suck or are of bad quality. # Value propositions - Combines great curation with really high quality printing processes at a price that is reasonable. # Benefits - Affordable art - Unique pieces - Reasonable prices # Features - Curated art prints - High-quality printing processes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The founder speaks for the brand # Storyline - 00:00–00:04 The founder introduces himself and the brand - 00:04–00:07 00:04–00:07: He introduces the first reason he started the brand: other affordable art websites sucked. This is conveyed from the brand's perspective in response to the founder's intro. - 00:07–00:11 00:07–00:11: He introduces the second reason he started the brand: the quality of most print stores is terrible. This is conveyed from the brand's perspective in response to the founder's intro. - 00:11–00:18 00:11–00:18: He introduces the third reason he started the brand: not all art has to be stupidly expensive. This is conveyed from the brand's perspective in response to the founder's intro. - 00:18–00:26 00:18–00:26: The founder discusses how he is building the best online print store. This is conveyed from the brand's perspective.

# Ad summary This ad showcases Waterdrop's success in integrating Shopify's point-of-sale (POS) system across its 40 stores worldwide, emphasizing how Shopify has enabled Waterdrop to seamlessly connect online and offline operations, thereby driving growth. The ad features a testimonial from Waterdrop’s CEO. # Brand positioning Waterdrop is presented as an established brand with 40 physical stores worldwide, suggesting a solid market presence and reliability. The brand aligns with values of innovation and efficiency by integrating Shopify's point-of-sale system, demonstrating its commitment to enhancing customer experience and streamlining operations. Waterdrop focuses on functional benefits by emphasizing how Shopify facilitates seamless integration between online and offline channels, which supports concurrent business growth. # Product The advertised product is Shopify's point-of-sale (POS) system, presented as a tool for businesses with physical stores to integrate their online and offline operations. Shopify POS enables a unified system for managing transactions, as demonstrated by the quick and easy checkout process in Waterdrop stores. The system is designed for businesses looking to streamline their operations and grow both their online and offline channels simultaneously. Shopify POS addresses the pain point of disconnected online and offline sales channels by providing a solution that ensures seamless integration and efficient management. # Visual style The ad has a polished commercial feel, with a mix of professional interview shots and lifestyle footage. The editing style includes quick cuts to maintain a brisk pace. The color palette is natural, with balanced lighting. The BPM is moderate, with cuts timed to align with the music and voiceover. # Hooks Spoken: Waterdrop currently has 40 stores. Text overlay: Waterdrop currently has 40 stores. Visual: 00:00–00:01 A ground-level shot of the Waterdrop store entrance. People are walking in and out of the store. A sign that reads "waterdrop" is visible above the entrance, with a Shopify logo sticker on the window. The camera is static and provides a clear view of the store. / 00:01–00:02 Tight shot of the Waterdrop storefront with the Shopify logo visible, people walking by. / 00:02–00:03 The CEO of Waterdrop, a bald middle-aged white man in a gray suit jacket and blue collared shirt, is seated in front of a green wall with vertical lines. The camera is static, focusing on him as he speaks. # Funnel stage Consideration # Pain points The ad subtly implies that managing a large retail network with disconnected online and offline channels can be challenging. The CEO states, "Waterdrop currently has 40 stores," which is repeated for emphasis, suggesting the complexity of their operations. # Value propositions - Shopify allows Waterdrop to ensure that online and offline work together, enabling growth on both fronts. # Benefits - Seamless integration of online and offline operations - Growth of both online and offline channels # Features - Shopify point-of-sale (POS) system - Integration of online and offline operations # Call to action shopify.com/enterprise # Social proof - "Shopify has really helped us ensure that online and offline work together and we can grow both at exactly the same time." – CEO of Waterdrop # Point of view - Brand 80% – The ad is told primarily from the brand's perspective, showcasing its use of Shopify's POS system and its resulting success. - Customer 20% – A brief scene shows a customer making a purchase, offering a glimpse into the user experience. # Storyline - 00:00–00:02 The ad opens with a shot of a Waterdrop store entrance with the Shopify logo. Text overlay states that Waterdrop currently has 40 stores. This establishes the brand’s presence and sets the stage for showcasing how Shopify supports its retail operations. - 00:02–00:03 The CEO of Waterdrop appears and reiterates that Waterdrop currently has 40 stores. The repetition emphasizes the brand's scale and the challenge of managing a large retail network. - 00:03–00:05 A world map appears, marking various Waterdrop locations, then transitions to displaying Shopify bag logos, which suggests the extent of Shopify's integration with Waterdrop's global presence. The visual underscores the widespread use of Shopify's point-of-sale (POS) system. - 00:05–00:09 Scenes inside a Waterdrop store show a customer purchasing a product using Shopify POS. This demonstrates a real-world application of Shopify's system, showing how a customer’s transaction is processed. - 00:09–00:17 The CEO reappears and shares that Shopify has helped them ensure that online and offline work together, enabling growth on both fronts. This highlights the core benefit of using Shopify’s integrated system. - 00:17–00:19 The ad concludes with the Shopify logo and website address for enterprise solutions. This serves as a final call to action, directing viewers to learn more about Shopify's offerings.

# Ad summary This ad promotes a course that helps designers refine their work and increase efficiency. The ad features a narrator showing examples of simple line drawings being transformed into vector images using Adobe Illustrator. # Brand positioning This ad promotes a course designed to help graphic designers optimize their workflow, question current techniques, and increase efficiency. The brand focuses on practical skills to enhance output and refinement, positioning itself as a provider of training that leads to more clients and better design outcomes. # Product The ad promotes a course designed to enhance graphic design skills, specifically focusing on Adobe Illustrator. The course helps designers transform simple line drawings and terrible sketches into refined vector images quickly. It's designed for graphic designers who want to improve their efficiency and attract more clients by refining their design concepts effectively. The course includes a behind-the-scenes look at designing an actual client logo from start to finish. # Visual style The ad has a polished UGC feel with quick cuts and animated text overlays. The editing rhythm is fast-paced, with cuts timed to align with the voiceover, enhancing the message about efficiency. # Hooks Spoken: Male 1: The workflow and techniques in this course are designed to help you question your current workflow and to help you optimize your output and increase your efficiency. Text overlay: The workflow and / you question your current / workflow and to help / you optimize your output / and increase your efficiency Visual: 00:00–00:02: A man with a beard, wearing a black t-shirt, sits in front of a wall with framed artwork. The shot cuts to a desktop view showing a monitor with a purple background and various items like a Marshall speaker, figurines, and a keyboard. / 00:03–00:06: A screenshot of the VIA keyboard software is shown on a computer screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of designers struggling with inefficient workflows and the challenge of quickly transforming initial sketches into refined vector images. This is implied by showcasing the transformation of simple sketches into professional-looking designs. # Value propositions - The course's workflow techniques will help you question your current workflow and optimize your output and increase efficiency. - With the course, you can take simple line drawings, terrible sketches, and work them up in vector in no time. # Benefits - Optimize your output - Increase your efficiency - Refine design concepts - Get more clients # Features - Workflow techniques - Tips to convert sketches into vector images - Behind-the-scenes design process - 30-Day Free Trial # Call to action Come and have a sneaky peek at my setup # Point of view - Brand 100% – The ad is delivered by a person speaking on behalf of the brand, using product claims and examples to convey information. # Storyline - 00:00–00:03 The narrator introduces a course designed to help designers question current workflows. - 00:03–00:06 The narrator explains that these workflow techniques will help optimize output and increase efficiency. - 00:06–00:13 The narrator highlights that the tips will enable designers to convert simple line drawings and sketches into vector images. - 00:13–00:16 The narrator details that the course will help in refining design concepts. - 00:16–00:18 The narrator implies that these skills will get more clients. - 00:18–00:23 The narrator says the course shows the behind-the-scenes process of designing a logo. - 00:23–00:31 The narrator ends the ad with a CTA.