How hims Advertises on Meta

# Ad summary A girlfriend notices her boyfriend's hair is thinning and gets him a personalized treatment plan from Hims. She then jokes about the fact that his hair has gotten so good that he has begun receiving friendlier messages from other women. # Brand positioning Hims is presented as a telehealth company that provides personalized treatment plans to help men address issues such as hair loss. The brand positions itself as a solution to boost men's confidence by improving their physical appearance. The brand's positioning seems to be functional, providing hair treatments that are intended to improve hair thickness and growth. # Product The featured product is a personalized hair treatment plan from Hims, which includes products such as a serum and a spray. According to the ad, the hair plan helps to stimulate hair regrowth and thicken the hair. The advertised plan is available online, and customers are able to get a customized plan through a free online hair assessment. The brand is addressing purchase barriers by offering convenient, affordable hair regrowth treatment. # Visual style The ad has a polished commercial aesthetic with natural lighting. It incorporates quick cuts to showcase different scenes and testimonials, maintaining a consistent pace throughout. The visual motifs include close-ups of the product, before-and-after shots, and lifestyle scenes featuring attractive individuals. # Hooks Spoken: Female 1: My boyfriend's hair is growing back and I'm relieved?? Text overlay: My boyfriend's hair is growing back and I'm relieved?? Visual: 00:00–00:04: The camera is at eye-level and stationary. In the foreground, a person's hand manipulates a boy doll in front of a white mirror with a faux plant in the top left corner. The white countertop is visible in the background. # Funnel stage Consideration # Pain points The ad addresses the problem of hair thinning and hair loss in men, which can affect their confidence. # Value propositions - Personalized treatment plan: This provides a customized solution tailored to individual hair needs. - Free hair assessment: This is a low-risk way for customers to evaluate their hair health and receive a tailored plan. - Once-a-day treatment: This emphasizes simplicity and convenience for the consumer. # Benefits - Thicker, fuller hair - Regrowth - Boost confidence # Features - Personalized treatment plans - Free hair assessment - Once-a-day treatment # Call to action Get started today # Social proof - “He got access to a range of personalised treatment plans through Hims” – Male 1 - “It's literally just once a day. That's all it took. So act now and get thicker, fuller hair with Hims.” – Male 1 # Point of view - Customer 80% – The majority of the ad is told from the perspective of a real couple who use the product. - Brand 20% – At times, the ad uses the official voice of the brand. # Storyline - 00:00–00:04 The ad opens with the girlfriend claiming that her boyfriend's hair is growing back, but she is also noticing that all the other girls want him now. This creates curiosity and implies that the brand is responsible for the transformation. - 00:04–00:08 The girlfriend admits that she noticed her boyfriend's hair thinning before he did, as many girlfriends often do, implying that the product offers a solution to a common concern. - 00:08–00:12 The man claims he got access to personalized treatment plans through Hims, indicating the brand is responsible for the regrowth. - 00:12–00:16 The girlfriend jokes that the transformation is getting ridiculous and that she noticed a positive change by month one. - 00:16–00:19 A split screen then appears, showcasing before and after photos to visually demonstrate the effectiveness of the product. - 00:19–00:20 The girlfriend states that by month three, her boyfriend's DMs got suspiciously friendlier, showing that other girls have taken notice of his hair regrowth. - 00:20–00:24 The girlfriend says she loves seeing him confident again but is also side-eyeing every girl who is suddenly being proper friendly, highlighting the positive emotional impact of the product, as well as the girlfriend's concern over other girls' newfound interest. - 00:24–00:29 The girlfriend jokes that his mates are asking him for hair advice as if he's some sort of follicle expert, and that other men are wishing their girlfriends had pointed it out sooner, highlighting how effective the treatment is. - 00:30–00:34 The man reiterates that the product is a once-a-day treatment and urges the viewer to act now and get thicker, fuller hair with Hims, acting as a visual testimonial. - 00:34–00:38 The girlfriend claims he took the free hair assessment and got a plan tailored just for him, encouraging the viewer to take the online assessment as well. - 00:38–00:42 The man claims that results may include regrowth, confidence, and thirst traps, humorously implying the additional benefits of using the product.

# Ad summary In this ad, a female talks about her boyfriend’s hair growth using hims. According to her, his hair growth has been so noticeable that she’s getting jealous and he's getting lots of attention. Her boyfriend started hims early and has had great results with his hair growth. The female testimonial is followed up by a male testimonial. # Brand positioning hims is presented as a modern hair regrowth solution that can be tailored to specific needs. It emphasizes early intervention and provides personalized treatments, distancing itself from generic, one-size-fits-all products. By showing real people experiencing noticeable results and increased confidence, hims aims to occupy a space in the consumer's mind as a practical, effective, and lifestyle-enhancing brand, helping men address hair loss discreetly and confidently. The brand messaging and visuals evoke a sense of sophistication and ease, which aligns with the lifestyles of its target audience. # Product hims offers personalized hair treatment plans, including a hair thickness spray and thickening shampoo. The product works by addressing hair loss early and providing tailored solutions. Featured in the ad are a hair thickness spray and thickening shampoo. The products are designed for men experiencing early signs of hair loss and are framed as easy to incorporate into daily routines. The product addresses the purchase barrier of complexity by offering personalized plans based on a free hair assessment and emphasizes that using the product is a quick, once-a-day routine. # Visual style The ad has a UGC-style aesthetic, combining polished commercial elements with raw, authentic footage. It features quick cuts and smooth transitions, maintaining a consistent, upbeat pace. The video is brightly lit with natural light. There are many different scenes and sets. The editing of the video is synced with the audio. # Hooks Spoken: Female 1: My boyfriend's hair is growing back and I'm actually sort of jealous?? Text overlay: My boyfriend's hair is growing back and I’m actually sort of jealous?? Visual: 00:00–00:02: A green, gel-like substance is poured onto a brown wig. The background is white. Text overlay reads, “My boyfriend's hair is growing back and I’m actually sort of jealous??” # Funnel stage Consideration # Pain points The ad addresses the frustration and fear associated with early hair loss. The quote: "His hairline was barely receding." is used to convey that Hims is a good solution for this frustration. # Value propositions - Personalised Treatment: The ad mentions personalised treatment plans tailored just for him after taking the free hair assessment, communicating the value of a customised solution. - Once a Day: The ad states it only takes one application per day. # Benefits - Thicker fuller hair - Early hair loss treatment # Features - Personalised treatment plans - Hair thickness spray - Thickening shampoo - Free hair assessment # Call to action Act now # Social proof - "has he always looked this handsome” – Female 1 (Customer) - "By month three, his DMs got suspiciously friendlier" – Female 1 (Customer) - “And they’re wishing they would have started sooner” - Male 2 # Point of view - Customer 50% – This is shown by the female and male providing their personal opinions on the product. - Brand 50% – The brand POV is shown with the logo and product advertisement. # Storyline - 00:00–00:02 The woman says that her boyfriend’s hair is growing back and that she is jealous. - 00:02–00:10 The man states that he caught the hair loss early and got access to personalized treatment plans through hims. - 00:10–00:14 The woman expresses that starting early was the move, because her boyfriend is getting ridiculous results. - 00:14–00:19 The woman states that by month one of using hims, she noticed that her boyfriend looked very handsome. The woman states that by month three, her boyfriend’s DMs got suspiciously friendlier. - 00:19–00:24 The woman loves that her boyfriend is confident again, but is side eyeing the girls who are being friendly to him. - 00:24–00:29 The woman states that his mates are asking him for hair advice and that they wish they would have started sooner. This continues the previous moment's narrative by building out the idea of her boyfriend’s success. - 00:29–00:35 The man states that it’s literally just once a day. He encourages viewers to act now and get thicker fuller hair with hims. - 00:35–00:38 The woman suggests that her boyfriend took the free hair assessment and got a plan tailored just for him. - 00:38–00:42 The man states that the results may include hair regrowth, confidence, and thirst traps.

# Ad summary A man creates a first-person view video where he discusses struggling with his weight, even when dieting and working out. He says he found weight loss medication from hims.ca. He says the process was smooth and that he chose this website because the medical team is Canadian, and the website is sleek and intuitive. He went on the website, took a survey, and spoke with a doctor. He says he received his medication literally two days later. # Brand positioning Hims is presented as a healthcare company that specializes in weight loss medication and other medical services. The brand is positioned as a convenient and discreet online platform, with an intuitive and user-friendly website. Hims is focused on providing personalized healthcare for its customers' needs. The brand aligns with a lifestyle of self-care and seeks to destigmatize seeking professional help for weight loss. # Product Hims is an online platform where customers can discreetly obtain weight loss medication. The platform provides access to Canadian doctors and medical professionals who can prescribe medication after an online consultation. The website is designed to be sleek and intuitive, offering a smooth user experience. By completing an online survey, customers can get in touch with a doctor and have their medication shipped quickly, typically within two days. Hims aims to remove the discomfort associated with traditional in-person doctor visits by providing a convenient and discreet online solution. # Visual style The ad has a raw, unpolished aesthetic, giving it a UGC feel. It appears to be shot with natural light and has minimal editing. The pace is consistent, with static shots and jump cuts. The product interactions are timed to match the voiceover. # Hooks Spoken: I was doing everything right. Text overlay: How I got weight loss medication discreetly online 👀👀 Visual: 00:00–00:01 The camera shows a close-up shot of a man outside, seemingly in a park, wearing a black North Face puffer jacket and a backpack. The ground is covered in snow, and there are trees and buildings in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling with weight loss despite following a diet and exercise plan. The speaker says, "I was doing everything right...and the scale still wouldn't move." # Value propositions - Access to weight loss medication without the discomfort of traditional in-person doctor visits - Personalized healthcare tailored to individual needs - A sleek and intuitive online platform that makes the process easy and convenient - Quick medication delivery, typically within two days # Benefits - Discreet access to weight loss medication - Personalized healthcare - Convenient online consultations - Smooth user experience - Quick medication delivery # Features - Weight loss medication - Online platform - Canadian doctors - Sleek and intuitive website - Online survey - Medication shipped quickly # Call to action Check out hims.ca # Social proof - "Weight loss medication has been a game changer for me." – Male 1 (Customer) - "The process was super smooth from there." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is shot from the perspective of a satisfied customer sharing his personal experience with the product. # Storyline - 00:00–00:03 A man is recording a selfie-style video outside. He discusses struggling with his weight, despite following a diet and exercise plan. - 00:04–00:06 He expresses his frustration with his weight and says weight loss medication has been a game-changer for him. - 00:06–00:11 He acknowledges that weight loss medication can be a controversial topic, but says it's okay for some people to get professional help. - 00:11–00:16 He says he wasn't comfortable going to a doctor in real life, so he looked online. He says he found Hims.ca. - 00:17–00:22 He says the process was super smooth and he chose this website because 100% of their medical team is Canadian. - 00:22–00:24 He adds that their website is sleek and intuitive. - 00:25–00:29 He says he went on the website, took a survey, and contacted a doctor, all within two days. - 00:29–00:31 He says he received his medication literally like two days later. - 00:32–00:34 He encourages viewers to check out hims.ca if they are curious.

# Ad summary A man shares his experience with using Hims.ca for weight loss medication. He highlights the convenience and smoothness of the process, as well as the fact that their medical team is Canadian. # Brand positioning Hims, presented in this ad as hims.ca, is an online platform for personalized healthcare. The brand aims to offer convenient access to healthcare services, specifically weight loss medication, by providing a sleek and intuitive website. The ad highlights that 100% of their medical team is Canadian, which likely promotes trust and reliability for Canadian consumers. Hims seems to position itself as a modern solution for healthcare, particularly appealing to those who may feel uncomfortable seeing a doctor in person. # Product Hims.ca offers weight loss medication prescribed online with free delivery. The ad suggests this product is for individuals who might need professional help with weight loss and prefer an online solution, potentially due to discomfort with in-person consultations. It emphasizes the smooth process of taking a survey, getting in touch with a doctor online, and receiving the medication within a few days. The key selling points are the convenience, Canadian medical team, and sleek, intuitive website. The product helps address the purchase barrier of needing to see a doctor in person and provides a discreet and convenient alternative. # Visual style The ad has a casual, UGC-style aesthetic, resembling a vlog or selfie video. The editing style uses jump cuts, abruptly switching between the man speaking to the camera and screen recordings of the Hims website. The production quality is simple, with handheld camera work and natural lighting. The pacing is moderate, and the audio is synchronized with the visuals, emphasizing key points in the man's testimonial. # Hooks Spoken: 00:00–00:03 If you think losing weight is just about discipline, that might surprise you. Text overlay: 00:00–00:05 How I got weight loss medication discreetly online 👀👀 Visual: 00:00–00:03 The man is centered in the frame, speaking directly to the camera in a selfie-style shot. He appears to be in his late 20s to early 30s, with brown skin, a short beard, and dark hair. He is wearing a black puffer jacket. The background shows a snowy park with bare trees and a blurred cityscape in the distance. The sky is overcast. The camera is slightly shaky, giving it a casual, vlog-like feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort or reluctance some people may feel about seeing a doctor in person for weight loss concerns. The speaker says, "I was not comfortable to go see a doctor in real life." # Value propositions - Convenient access to weight loss medication prescribed online: Offers a modern solution for healthcare. - 100% Canadian medical team: Promotes trust and reliability with a Canadian audience. - Sleek and intuitive website: Ensures a user-friendly experience. # Benefits - Convenient access to healthcare - Discreet solution for weight loss - Smooth and easy process - Access to Canadian medical professionals # Features - Weight loss medication - Prescribed online - Free delivery - 100% Canadian medical team - Sleek and intuitive website # Call to action Check out hims.ca. # Social proof - The entire ad functions as a testimonial, with the speaker sharing their personal experience and positive results with Hims.ca # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing his personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The man introduces the topic of weight loss medication and claims that it has been a game-changer for him. This is meant to immediately grab the audience’s attention, suggesting a potentially surprising solution to weight loss. The speaker is a customer sharing their personal success, adopting a tone of friendly openness. - 00:05–00:12 00:05–00:12 The man acknowledges that weight loss medication is a controversial topic but normalizes the idea of needing professional help and states that there is nothing wrong with that. He is speaking as a customer, sharing his personal perspective on needing extra assistance for weight loss, and he is advocating for others who may feel the same way. This part of the story is empathetic and destigmatizing. - 00:12–00:16 00:12–00:16 The man shares his own discomfort with seeing a doctor in person, leading him to explore options online where he discovered hims.ca. He's speaking as a customer and reflecting on his personal experience of seeking help online, framing hims.ca as a solution to a common discomfort. The tone is open and relatable. - 00:16–00:23 00:16–00:23 The man describes the process as super smooth and highlights that 100% of the medical team is Canadian, emphasizing the website's sleek and intuitive design. He is speaking as a customer, now focusing on the positive aspects of the platform and aiming to build trust and credibility. The tone is enthusiastic and reassuring. - 00:23–00:28 00:23–00:28 He details his experience of going on the website, taking the survey, and getting in touch with a doctor in just two days. The speaker uses the perspective of a customer to illustrate how fast and easy the process is. The tone is matter-of-fact and efficient. - 00:28–00:33 00:28–00:33 He concludes by mentioning that the medication was shipped just two days later, and encourages viewers to check out hims.ca if they are curious. He is speaking directly to the audience as a satisfied customer, offering a personal recommendation. The tone is friendly and inviting, designed to create curiosity and encourage further exploration of the brand.

# Ad summary This image ad features a customer testimonial for Hims, highlighting how the product has improved his confidence, happiness, and marriage, making date nights exciting again. # Brand positioning Hims is presented as a brand focused on men's wellness and lifestyle improvements. The brand positions itself as a solution provider for issues that can affect men's confidence and relationships. The focus on personal and marital happiness, along with the clinical nature of the product, implies a positioning that blends functional benefits with emotional well-being, suggesting a modern approach to traditionally sensitive topics. # Product The featured product is a small, white, cylindrical container with a white lid, presumably containing medication or supplements related to men's health. The container is labeled with the brand name "hims" in a simple, sans-serif typeface. The ad does not explicitly state what the product is for, but the associated testimonial suggests it plays a role in improving confidence and marital dynamics. The inclusion of a disclaimer about online consultations and healthcare provider approval indicates that the product requires medical assessment and is a legitimate treatment option, addressing purchase barriers related to safety and efficacy. # Visual style The ad has a clean and modern aesthetic, using soft, diffused lighting to create a calming and intimate atmosphere. The color palette is muted, with shades of white, navy blue, and wood tones, reinforcing a sense of reliability and trustworthiness. The product is the main focal point, with the background elements intentionally blurred to maintain the viewer's attention. # Hooks Headline: "I'm more confident, happier and it has brought back a dynamic to my marriage that makes planning date nights exciting again." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a lack of confidence and happiness affecting the dynamics within a marriage, leading to less exciting date nights, as implied by the quote: "it has brought back a dynamic to my marriage that makes planning date nights exciting again." # Value propositions - Improved confidence and happiness leading to a better marriage dynamic and exciting date nights. # Benefits - more confident - happier - brought back a dynamic to my marriage - makes planning date nights exciting again # Call to action None used. # Social proof - "I'm more confident, happier and it has brought back a dynamic to my marriage that makes planning date nights exciting again." – Matthew H. # Point of view - Customer: The top portion features a quote inside a testimonial bubble with a five star rating, which contains a quote from "Matthew H." describing the positive effects the product had on his confidence, happiness, and marriage. # Storyline - A verified customer named Matthew H. shares his personal experience, stating that the product has made him "more confident, happier and it has brought back a dynamic to my marriage that makes planning date nights exciting again." This testimonial is intended to build trust and demonstrate the product's positive impact on the user's life, especially in the context of relationships.

# Ad summary A man creates a video testimonial about using Hims to get weight loss medication. He explains the process of using Hims was smooth and only took 2 days to get in touch with a doctor and have the medication shipped. # Brand positioning Hims is presented as a modern, discreet online healthcare provider catering to men's wellness needs. The brand aims to normalize seeking professional help for weight loss and positions itself as a convenient and accessible alternative to traditional in-person doctor visits. It focuses on simplicity and speed, emphasizing the ease of getting prescription medication online. # Product The featured product is Hims prescription weight loss medication. The medication is obtained through an online survey and consultation with a doctor, facilitated entirely through the Hims platform. The ad highlights that the Hims medical team is 100% Canadian. The process is described as quick and easy, with medication shipped within two days. The ad addresses the barrier of discomfort associated with seeking in-person medical help for weight loss by offering a discreet and convenient online solution. # Visual style The ad has a UGC feel, shot in selfie-style with natural lighting in an outdoor environment, which enhances its authenticity. The quick cuts between the man's face and screen recordings create a sense of fast-paced, direct communication. The production quality is simple and unpolished, reinforcing the idea that it’s a genuine customer testimonial. The editing rhythm is consistent, with cuts timed to key phrases, which helps maintain viewer engagement. # Hooks Spoken: 00:00–00:03 Hey, FYI, thousands of Canadian men are using Hims for prescription weight loss treatment. Text overlay: 00:00–00:07 How I got weight loss medication discreetly online 👀👀 / 00:00–00:02 FYI, thousands of Canadian men / 00:02–00:03 are using Hims for prescription weight loss treatment Visual: 00:00–00:04 The shot features a medium close-up of a man with light brown skin, a short, dark, curly haircut, and a trimmed beard. He is wearing a black North Face puffer jacket and a black backpack. He is outside in a snowy park with bare trees and a gray, overcast sky. The camera is selfie-style, held at chest level and slightly shaky as he walks and talks. # Funnel stage Middle of funnel (Consideration) # Pain points Discomfort or reluctance to visit a doctor in person to discuss weight loss. # Value propositions - Discreet access to weight loss medication - Convenient online consultation process - Fast shipping - Access to Canadian medical professionals # Benefits - Game changer - Smooth process - Sleek and intuitive website - Quick turnaround (medication shipped in two days) # Features - Prescription weight loss medication - Online survey and consultation with a doctor - 100% Canadian medical team # Call to action check out hims.ca # Social proof - "thousands of Canadian men are using Hims for prescription weight loss treatment" – Man 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing his personal experience with the brand. # Storyline - 00:00–00:03 00:00–00:03 The video begins with the creator introducing the topic of weight loss medication and stating that thousands of Canadian men are using Hims for prescription weight loss treatment. The message is to inform the audience about a growing trend in online healthcare for weight loss. - 00:03–00:06 00:03–00:06 The creator states that weight loss medication has been a game changer for him, acknowledging that it's a controversial topic. This communicates that the creator wants to assure the audience of the benefits of weight loss medication. - 00:06–00:11 00:06–00:11 The creator transitions to stating that some people need professional help and there is nothing wrong with that. The message is to normalize seeking medical assistance. - 00:11–00:13 00:11–00:13 The creator explains his discomfort with going to see a doctor in real life. This relates to the audience the the need to see a doctor about weight loss but the hesitation to do so. - 00:13–00:17 00:13–00:17 The creator shares that he checked for options online and discovered Hims.ca. He positions this as a solution to his problem of not wanting to see a doctor in real life. - 00:17–00:18 00:17–00:18 The creator praises the smooth process of using Hims. He implies that the audience will have a great experience if they try out Hims. - 00:18–00:23 00:18–00:23 The creator states that the reason he chose this website is because 100% of their medical team is Canadian and the website looked sleek and intuitive. This is being said to build credibility with the Canadian audience. - 00:23–00:28 00:23–00:28 The creator explains that he went on the website, took the survey, and got in touch with the doctor, all in about two days. This illustrates the speed and efficiency of the online process. - 00:28–00:31 00:28–00:31 He adds that the medication was shipped literally two days later, reinforcing the quick turnaround time. This statement encourages the viewer to believe they will get the medication very fast. - 00:31–00:33 00:31–00:33 The creator wraps up by inviting viewers to check out Hims.ca if they are curious, concluding the ad with a direct call to action. This directly encourages the viewer to take the next step by visiting the website.

# Ad summary A man discusses getting weight loss medication online through Hims.ca. He says that he had felt uncomfortable seeing a doctor in real life, so he used the website, took the survey, and got in touch with a doctor in two days. He also chose the website because 100% of the medical team is Canadian and the website looks sleek and intuitive. # Brand positioning Hims.ca is presented as a convenient and discreet solution for men seeking weight loss medication and other healthcare services. The brand's positioning focuses on personalized healthcare delivered directly to the customer, removing the discomfort of in-person doctor visits. It promotes a modern, intuitive, and accessible approach to healthcare. The brand occupies a space for those seeking easy access to healthcare solutions with a focus on discretion and convenience. # Product The ad promotes Hims.ca, an online platform that offers personalized healthcare solutions, including weight loss medication. The platform provides access to healthcare practitioners and medications via a website. Users can take a survey to assess their needs, connect with a doctor online, and have medication shipped to them, all within a couple of days. A key feature is that 100% of their medical team is Canadian, emphasizing trust and expertise for Canadian users. The website is described as sleek and intuitive, focusing on ease of use. The ad addresses barriers related to discomfort in seeing a doctor in person, highlighting the convenience of online access and quick delivery of medications. # Visual style The visual style is simple and straightforward, resembling a selfie-style testimonial. The editing rhythm is paced to match the speaker’s conversational tone. This natural aesthetic aims to connect with viewers on a personal level. # Hooks Spoken: Male 1: How many times have you started over with weight loss? Text overlay: 00:00–00:33 Visual: 00:00–00:02 A close up shot shows a man with dark curly hair, a dark complexion, and a dark beard. He is wearing a black North Face winter coat with a black backpack. He is outside in a wintery environment with snow on the ground and trees in the background. The camera framing is selfie-style, handheld, and shaky. # Funnel stage Consideration # Pain points The pain point is the difficulty and potential discomfort some individuals face when seeking weight loss medication through traditional in-person doctor visits. The person in the ad says, “I was not comfortable to go see a doctor in real life.” # Value propositions - Get weight loss medication online easily # Benefits - Super smooth process - Professional help - Easy process # Features - Online platform - Weight loss medication - Website - Survey - 100% of the medical team is Canadian - Sleek and intuitive website # Call to action Check out hims.ca # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of someone who used the brand's medication, so the audience experiences the ad from a customer's perspective. # Storyline - 00:00–00:02 The ad begins with a man asking how many times the viewer has started over with weight loss. - 00:03–00:07 The man says that weight loss medication has been a game changer for him, while acknowledging that this is a controversial topic. This is intended to get the audience to agree and keep watching to find out what the medication is and why it is controversial. - 00:07–00:09 He says that some people need professional help and there is nothing wrong with that, suggesting that weight loss medication is a potential solution. - 00:09–00:15 The man admits that he felt uncomfortable seeing a doctor in real life and introduces Hims.ca as a solution. - 00:15–00:17 The man shares that the process was smooth, emphasizing the convenience of the website. - 00:17–00:23 He specifies that he chose this website because 100% of the medical team is Canadian, while also saying the website looks sleek and intuitive. This is intended to add more reasons to choose this website. - 00:23–00:31 He reports that he took the survey and got in touch with a doctor in two days, and the medication was shipped like two days later. - 00:31–00:32 He closes by telling the viewer to check out Hims.ca if they are curious, as a CTA.

# Ad summary A man in a bathroom uses Hims personalized hair treatment to improve his hair. He uses the product to improve his hair and build confidence to show off his hair in the summer. # Brand positioning Hims is positioned as a convenient and personalized solution for men's hair care needs. The brand appears modern and straightforward, aligning with a lifestyle that values simplicity and efficiency. The ad suggests that Hims helps men take care of their hair through personalized solutions. By focusing on consistency and ease of use, Hims pushes against the perception that effective hair care needs to be overly complex. The brand's positioning is functional, emphasizing the practicality and accessibility of its products, making it easy for men to adopt a regular hair care routine without unnecessary hassle. # Product The featured product is Hims personalized hair treatment, designed to simplify hair care for men. The treatment is applied once a day and is part of a routine that helps improve hair growth and health. The ad addresses the perception that hair care needs to be complicated by emphasizing the importance of consistency with a personalized product. It presents the treatment as an easy-to-use solution that can be integrated into a daily routine. The USP is that it is personalized to meet individual hair care needs, making the process less daunting and more effective. The ad focuses on encouraging viewers to start early, addressing the potential barrier of waiting until the summer to begin hair care. The ad promotes the idea that consistent use of a tailored product can lead to better hair health. # Visual style The ad has a polished, lifestyle-focused aesthetic. The editing style incorporates quick cuts to transition between scenes. The production quality is high, creating a professional and aspirational feel. The pacing is moderate, allowing enough time to absorb each scene and message. The cuts and transitions are not specifically timed to the music or voiceover. # Hooks Spoken: 00:00–00:04: I used to overthink hair care, I thought it had to be complicated. Text overlay: 00:00–00:02: Hair in time for summer / 00:00–00:04: I used to overthink hair care, I thought it had to be complicated. Visual: 00:00–00:04: A medium shot of a man in his late 20s in a bathroom. He has dark hair, fair skin, and is wearing a dark t-shirt with gold jewelry. He is looking directly into the mirror as he applies a product to his hair. The bathroom is brightly lit with white walls and light gray tiling. In the background there is a bathtub, shower, and a mirror. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the perception that hair care has to be complicated. "I used to overthink hair care, I thought it had to be complicated." # Value propositions - Personalized hair treatment is part of a routine that helps improve hair growth and health # Benefits - Helping me on my journey to have better hair # Features - Personalised treatment # Call to action Get started today at forhims.co.uk # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the point of view of a man who uses the product. # Storyline - 00:00–00:04 00:00–00:04: A man in a bathroom looks in the mirror, applying a product to his hair. He explains that he used to overthink hair care, believing it had to be complicated. He then states that it turns out that it is about consistency. This is from the man's perspective, speaking directly to the camera about his experiences and realizations. This sets the tone for the ad as relatable and personal. - 00:04–00:06 00:04–00:06: The scene shifts to a close-up of the Hims product sitting on a bathroom sink. The man's voiceover states that he applies his personalized treatment once a day. This provides product information from the speaker. - 00:06–00:08 00:06–00:08: The man is then seen at the gym. The voiceover states that the product is helping him on his journey to have better hair. This connects hair care to the broader goal of self-improvement. - 00:08–00:10 00:08–00:10: The man is lifting weights at the gym while the voiceover emphasizes that growth doesn't happen overnight, but starting does. This is from the man's perspective. This is meant to motivate viewers to take action and start using the product. This is in response to the previous beat where it takes time to grow. - 00:10–00:12 00:10–00:12: The man is standing at the gym. He speaks directly to the audience, urging them not to wait until the summer to protect their hair. This creates a sense of urgency to start using the product. The tone is encouraging and direct. - 00:12–00:14 00:12–00:14: The ad concludes with a product shot of a variety of Hims products, along with the Hims logo and a call to action to get started today. This transitions from his perspective to the brand.

# Ad summary A man discusses his experience using weight loss medication prescribed online through Hims.ca, emphasizing the discreetness, convenience, and Canadian medical team. # Brand positioning Hims is presented as a modern and discreet solution for men's health needs, specifically focusing on weight loss medication in this ad. The brand is positioned as accessible and convenient, with a focus on providing personalized healthcare from Canadian medical professionals online. The ad emphasizes a sleek, intuitive website experience, addressing potential discomfort or privacy concerns associated with seeking medical assistance for weight loss. Hims promotes a functional approach by streamlining the process of obtaining prescriptions and medication, while aligning with the value of accessible and discreet healthcare. # Product The ad showcases Hims.ca as a platform offering weight loss medication prescribed online. The service is designed for individuals seeking a discreet and convenient way to manage their weight, particularly those who may be uncomfortable with traditional in-person doctor visits. The ad highlights the online survey and consultation process, emphasizing the speed and ease of obtaining a prescription. A key selling point is that 100% of Hims.ca's medical team is Canadian. The product is shipped directly to the user in discreet packaging. The ad aims to alleviate purchase barriers related to inconvenience, privacy concerns, and access to medical professionals. # Visual style The ad features a blend of UGC-style footage and website UI shots. The outdoor scenes have a natural, slightly desaturated look due to the overcast lighting, creating a casual and relatable feel. The website overlays are clean and modern, matching the brand's aesthetic. Editing consists of simple cuts between the man's testimonial and website interface. The pacing is moderate, with the cuts timed to align with the man's speech. # Hooks Spoken: 00:00–00:03 If you're serious about losing weight, the next step is to talk to a doctor. Text overlay: 00:00–00:03 How I got weight loss medication discreetly online Visual: 00:00–00:03 The shot features a man with light-brown skin and a trimmed beard, wearing a black puffer jacket and a backpack. He is outside in a snowy park, facing the camera directly in a selfie style. The background is a blurred mix of snow-covered ground and bare trees against a bright, overcast sky. The camera is handheld with slight movements. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort and privacy concerns associated with seeking in-person medical help for weight loss. 'I was not comfortable to go see a doctor in real life.' # Value propositions - Discreet online access to weight loss medication - Convenient and fast process (doctor within 2 days, medication shipped within 2 days) - Trusted Canadian medical professionals - Sleek and easy-to-use website experience # Benefits - Convenience of online access - Discreetness and privacy - Professional help for weight loss - Access to Canadian medical professionals # Features - Online prescriptions - Discreet packaging - Sleek and intuitive website - 100% Canadian medical team # Call to action check out hims.ca # Social proof - "Weight loss medication has been a game changer for me" – Male 1 (Customer) # Point of view - Customer 100% – The ad is entirely communicated from the first-person perspective of a customer sharing his personal experience. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man speaking directly to the camera, immediately engaging viewers who are serious about losing weight. - 00:03–00:05 00:03–00:05 He reveals his positive experience with weight loss medication, calling it a 'game changer,' framing the service as transformative. - 00:05–00:10 00:05–00:10 Acknowledging the controversial nature of the topic, he normalizes the need for professional help, positioning weight loss medication as a valid option. - 00:10–00:14 00:10–00:14 He shares his personal discomfort with seeing a doctor in person, introducing the problem that the service resolves by emphasizing discretion. - 00:14–00:16 00:14–00:16 He transitions to his discovery of Hims.ca, presenting it as an online alternative that addressed his needs for privacy and accessibility. - 00:16–00:17 00:16–00:17 He praises the smooth process of using Hims.ca, reinforcing the convenience and ease of the service. - 00:17–00:21 00:17–00:21 He highlights the Canadian medical team as a key reason for choosing Hims.ca, appealing to viewers who prioritize local healthcare. - 00:21–00:23 00:21–00:23 He describes the website as sleek and intuitive, further emphasizing the user-friendly experience. - 00:23–00:28 00:23–00:28 He details his personal experience with the website, including taking the survey and consulting with a doctor, highlighting the speed and efficiency of the process. - 00:28–00:31 00:28–00:31 He notes the quick shipping of the medication, reinforcing the fast turnaround time and convenience. - 00:31–00:33 00:31–00:33 He concludes with a call to action, encouraging curious viewers to check out Hims.ca.

# Ad summary A man films a selfie-style testimonial in a snowy park, explaining how he got weight loss medication online discreetly through Hims. He highlights the convenience and seamless process. # Brand positioning Hims is an online platform offering personalized healthcare solutions. The brand positions itself as a modern, convenient, and discreet option for addressing personal health concerns, particularly for those uncomfortable with traditional in-person doctor visits. Hims aims to normalize seeking professional help for weight loss and other health issues by providing access to medication and healthcare practitioners through a streamlined online process. The brand emphasizes simplicity, intuitiveness, and the reassurance of having a 100% Canadian medical team. The brand is also functionally positioned for convenience, as the medication is shipped directly to the customer's door. This approach challenges the norm of requiring physical doctor visits by providing an accessible and tech-forward experience. # Product Hims is a personalized healthcare platform where you can connect with doctors online and get medication shipped to you. According to the ad, Hims provides discreet access to weight loss medication through an online process. The platform offers a website interface that is described as sleek and intuitive. Users can take a survey online and get in touch with a doctor. Once approved, medication is shipped directly to the user in discreet packaging, often within a few days. A unique selling point for the Canadian market is that Hims' medical team is 100% Canadian. Hims addresses the barrier of discomfort or inconvenience associated with traditional doctor visits by offering a remote and confidential alternative. # Visual style The ad has a casual, UGC-style aesthetic, typical of content found on social media platforms like TikTok or Instagram Reels. The video appears to be shot with a handheld camera, indicated by the slight shakiness, enhancing the unpolished, personal feel. The editing style includes quick cuts between the man speaking and screen recordings, and the pacing is moderate, allowing the speaker to convey his message clearly. The natural lighting contributes to the authenticity, as does the outdoor setting. The overall production quality is a hybrid, blending elements of a polished commercial with the raw feel of UGC. # Hooks Spoken: 00:00–00:04 The only thing that made a difference in my weight loss journey was talking to a doctor. Text overlay: 00:00–00:33 How I got weight loss medication discreetly online / 00:00–00:02 The only thing that made a difference Visual: 00:00–00:04 A man with tan skin, a short beard, and dark curly hair stands outside in a snowy park. He wears a black puffer jacket over a black shirt, with a black backpack slung over his shoulders. He looks directly into the camera and speaks with enthusiasm and excitement. The camera is selfie-style and handheld, creating a casual and personal feel. In the background, there are bare trees and a light-colored sky, suggesting a cold winter day. # Funnel stage Consideration # Pain points The ad addresses the discomfort or inconvenience some people feel when going to see a doctor in person. This is signaled by the line: "I was not comfortable to go see a doctor in real life" # Value propositions - Get weight loss medication discreetly online. - Convenient and fast access to healthcare: "I went on the website, took the survey and got in touch with the doctor. All of that in like two days. And the medication was shipped literally like two days later." - Canadian medical team: "I chose this website because 100% of their medical team is Canadian." - The process was super smooth # Benefits - Can get weight loss medication discreetly - Convenient alternative to in-person doctor visits - Easy to use website - Fast shipping of medication # Features - Online access to doctors - Weight loss medication - Sleek and intuitive website - 100% Canadian medical team - Medication shipped discreetly # Call to action so if you're curious check out hims.ca. # Social proof - "Weight loss medication has been a game changer for me" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a user of the Hims service, sharing their experience and opinions. # Storyline - 00:00–00:04 00:00–00:04 A man speaks to the camera outdoors, emphasizing that the only thing that made a difference in his weight loss journey was talking to a doctor. The intention is to grab attention and create curiosity around the topic of weight loss and medical intervention, delivered from the perspective of an enthusiastic customer. - 00:04–00:11 00:04–00:11 The man continues speaking, stating that weight loss medication has been a game changer for him. He acknowledges that it's a controversial topic, but underscores the importance of professional help and emphasizes that there is nothing wrong with needing it. The message is to address the stigma around weight loss medication and reassure viewers that seeking medical assistance is a valid option, coming from the perspective of a peer who has benefited from it. - 00:11–00:16 00:11–00:16 The man transitions to talking about his personal discomfort with seeing a doctor in real life, leading to his discovery of Hims online. He focuses on the ease and privacy of the online process, as a direct response to his discomfort of seeing a doctor in real life, and positions Hims as a convenient alternative. - 00:16–00:22 00:16–00:22 The man praises the smoothness of the process and highlights the fact that 100% of the medical team is Canadian. He also highlights that the website is sleek and intuitive. The intention here is to address potential concerns about the credibility of an online service, and to reassure the audience with specific positive attributes, as told from the customer’s perspective. - 00:22–00:28 00:22–00:28 The man briefly describes using the website, taking the survey, and getting in touch with the doctor, all within two days. He emphasizes the efficiency of the process, building on the previous points about convenience and ease of use from a personal experience. - 00:28–00:33 00:28–00:33 The man concludes by mentioning that his medication was shipped literally like two days later and encourages viewers to check out hims.ca if they are curious. The intention is to reinforce the speed and convenience of the service and provide a direct call to action, reinforcing the positive experience from the personal perspective of the customer.

# Ad summary This ad showcases a man demonstrating a quick and easy hair care routine using a hims hair thickener. Starting from the gym and transitioning to his home, he showcases the ease of incorporating the product into his daily life. # Brand positioning hims is presented as a modern and accessible brand offering simple solutions for men's personal care. The ad focuses on integrating hair care into a busy, active lifestyle, positioning hims as a convenient and practical choice. The brand aims to occupy a space in the consumer's mind as a provider of effortless grooming solutions that align with a fast-paced, health-conscious lifestyle. The functional focus is on quick and effective results, emphasizing simplicity. # Product The featured product is hims Hair Thickening Spray, designed to add volume and thickness to men's hair. It's portrayed as an easy-to-use product integrated into a daily routine, suitable for men who want to quickly style their hair after activities like going to the gym. The ad highlights its ease of application and convenience for on-the-go use. There are no specific features or ingredients mentioned but the ad demonstrates how it can be used daily. The product aims to address the barrier of time and effort often associated with hair care routines, presenting itself as a simple solution. # Visual style The ad has a clean, UGC feel with natural lighting and straightforward editing. It balances between a polished commercial and a user-generated video. Quick cuts transition between scenes, and the pacing is moderate. The visual motifs include showing the product in everyday settings and focusing on ease of use. The video maintains a consistent tone throughout, emphasizing simplicity and efficiency. # Hooks Spoken: In a rush to get home... / to do my hair care routine Text overlay: In a rush to get home... / to do my hair care routine Visual: 00:00–00:02: A young man sits on a weight bench in a gym, wearing a grey tank top, dark shorts, and blue sneakers. He checks his watch, looking like he's in a hurry. The gym has standard equipment, black metal racks, and red accents on the walls. # Funnel stage Middle of funnel (Consideration) # Pain points Being too busy to take care of yourself: The ad conveys that the target audience feels they don't have time for self-care routines, specifically hair care. "In a rush to get home... to do my hair care routine" – Male 1 # Value propositions - Quick and easy to use hair care - Convenient for on-the-go use # Benefits - Easy to use - Quick hair care routine # Features - Hair Thickening Spray # Call to action Get started today at forhims.co.uk # Social proof - None used. # Point of view - Customer 100% – The entire video is from the customer's perspective, showing their lifestyle and use of the product. # Storyline - 00:00–00:02 A man is sitting on a bench at the gym checking his watch. - 00:00–00:02 Implies he is short on time and needs to get home for his hair care routine. - 00:00–00:02 This is from the customer's perspective and meant to show the product helps with a busy lifestyle. - 00:02–00:04 He opens the door of his house, entering from the outside. - 00:02–00:04 It is implied that this is his home and the next step in his hair care routine. - 00:04–00:06 He is now taking a shower. - 00:04–00:06 Shows the shower to imply that he just finished his workout and is continuing his routine. - 00:06–00:07 The hims hair thickening spray is shown on a window sill in a bathroom. - 00:06–00:07 This is to show that he uses it after his shower. - 00:07–00:09 He is in the bathroom in front of the mirror using the hims hair thickening spray. - 00:07–00:09 This shows the product in use and how easy it is to apply the product to your hair. - 00:09–00:11 hims branding with all product images are displayed. - 00:09–00:11 This is the end screen, meant to push the product and its brand.

# Ad summary A man discusses his personalized hair loss treatment with hims. He says he used to overthink hair care and thought it had to be complicated. Turns out, it’s just about consistency. He applies his personalized treatment once a day. Growth doesn’t happen overnight, but starting does. He suggests viewers shouldn't wait until summer to protect their hair. # Brand positioning hims is presented as a modern and accessible brand that simplifies hair care for men. It positions itself as a solution to combat hair loss with personalized treatments, emphasizing consistency over complexity. The brand adopts a lifestyle-focused approach, aligning with men who are proactive about their appearance and well-being. By offering a straightforward and personalized solution, hims pushes against the norms of complicated hair care routines and caters to men looking for effective results without unnecessary hassle. The brand identity is functional and aims for a streamlined, no-fuss experience. # Product The featured product is a personalized hair loss treatment from hims, designed to help men combat hair loss with consistent use. The treatment is presented as a simple, once-a-day application that integrates seamlessly into the user's routine. According to the ad, the product is formulated to promote better hair, addressing the barrier of complicated hair care routines by emphasizing ease and consistency. The treatment's unique selling point (USP) lies in its personalized nature, suggesting it's tailored to individual needs. The product is intended for use year-round, specifically addressing concerns about waiting until summer to start hair protection. The spray-based formula comes in an opaque beige bottle with the brand name printed in simple sans serif font. # Visual style The ad has a natural, UGC-style aesthetic with a mix of casual, everyday settings and polished shots. The editing style includes quick cuts to maintain a brisk pace, combined with static shots to focus on the product and the speaker. The production quality is a hybrid of UGC and commercial, giving it a relatable yet professional feel. The pacing is consistent, with cuts timed to align with spoken lines and transitions between scenes. The overall tone is authentic and aspirational, aiming to connect with viewers on a personal level while presenting a confident solution to hair loss. # Hooks Spoken: 00:00–00:02 Are you ready to show hair loss who's boss? Text overlay: 00:00–00:02 Are you ready to show hair loss who's boss? Visual: 00:00–00:01 A medium shot of a man standing in front of a bathroom mirror. He has short, dark hair, a light complexion, and wears a dark blue t-shirt with a silver chain. The bathroom is modern with light beige tiles, a glass-enclosed shower, and overhead lighting. He moves his hands around his hair. # Funnel stage Consideration # Pain points The ad addresses the frustration of overthinking hair care and the perception that it needs to be complicated. This is signaled by the line: "I used to overthink hair care, I thought it had to be complicated." # Value propositions - Personalized treatment = tailored solution - Once a day application = Simple, sustainable hair care routine # Benefits - Better hair - Easy consistency # Features - Personalised treatment - Once a day application # Call to action Get started today at forhims.co.uk # Social proof - "I used to overthink hair care, I thought it had to be complicated. It turns out, it's just about consistency. I apply my personalised treatment once a day, helping me on my journey to have better hair." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a man using the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man in a bathroom, standing in front of the mirror. He asks directly to the camera if the viewer is ready to show hair loss who’s boss. This is intended as an engaging hook, setting a confident tone and establishing the ad's focus on combating hair loss. The perspective is from the man, aiming to directly involve the viewer in the challenge. - 00:02–00:04 00:02–00:04 The man's voiceover talks about how he used to overthink hair care and thought it had to be complicated, as he opens a hims-branded package. This communicates the past frustration and sets up the transition to the solution. The perspective shifts to a consumer unpacking a product, creating a relatable setup. - 00:04–00:08 00:04–00:08 The man says it turns out hair care is just about consistency and applies his personalized treatment once a day. This showcases the product in use and emphasizes the simplicity of the solution. The perspective is from the man demonstrating his daily routine, framed as simple and consistent. - 00:08–00:11 00:08–00:11 The man states that applying the treatment is helping him on his journey to have better hair, with a shot of the product on the bathroom sink and then the man walking in a hallway. This reinforces the benefit of better hair and highlights the continuous, journey-like aspect of hair care. The perspective shifts to an aspirational narrative, suggesting ongoing improvement. - 00:11–00:16 00:11–00:16 The man, now in a gym, says growth doesn't happen overnight, but starting does. He adds, "Don’t wait until the summer to protect your hair." This sets realistic expectations for hair growth while urging immediate action. The perspective shifts to a motivational message, using the gym setting to symbolize personal growth and self-care. The message builds on the previous point.

# Ad summary The ad shows a man working out and then going home to shower and use a hims hair product. The ad highlights the man's dedication to self-care and prioritizing his own schedule. # Brand positioning The brand hims is presented as a modern self-care brand for men. The brand is associated with prioritizing personal time and taking care of one's appearance. There are no direct competitor comparisons, but the brand is positioned as a way for men to prioritize self-care. The brand's tone is relaxed and confident. The brand aims to occupy a space in the consumer's mind as a straightforward self-care solution for men. # Product The product being advertised is a hair product by hims, which is implied to be used after showering to style hair. The product appears to be a spray or mist, contained in a sleek, minimalist bottle with the hims logo. The product is for men who want to take care of their hair and style it after showering. The ad addresses the purchase barrier of time by showing the product being used quickly and easily as part of a man's self-care routine. # Visual style The ad has a modern, clean aesthetic with a focus on simplicity. The editing style includes quick cuts between scenes, giving the ad a fast-paced feel. The production quality appears to be a mix of UGC and polished commercial, which helps to create a relatable tone. The pacing is consistent throughout the ad, with cuts timed to the music beats. The visuals are bright and well-lit, creating a sense of energy and vitality. # Hooks Spoken: Her: Do you want to hangout? x Text overlay: Her: Do you want to hangout? x (Text message) / Me: Nah (Text message) / Me: I've got plans (Text message) Visual: 00:00–00:01: A man with dark hair is lifting weights in a gym. He is wearing a grey sleeveless AC/DC t-shirt and black shorts. The gym has weight benches and other exercise equipment. There are other people working out in the background. The lighting is bright. / 00:01–00:03: The man is sitting on a bench in the gym, looking at his watch. He is still wearing the grey t-shirt and black shorts. Next to him on the ground is a red water bottle. The background shows gym equipment. # Funnel stage Top of funnel (Awareness) # Pain points Feeling like you have to choose between socializing and taking care of yourself. # Value propositions - The product allows you to prioritize self-care by using the product as a part of your normal routine. # Benefits - Easy to use hair styling product. - Prioritize self-care and personal plans. # Features - Hims hair product # Call to action Get started today at forhims.co.uk # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the point of view of a man, with visuals of his daily routine of going to the gym and using the hims hair product. # Storyline - 00:00–00:03 A man is working out in the gym. - 00:01–00:03 The ad cuts to a text message exchange between the man and a woman, where she asks to hang out, but he declines, saying he has plans. - 00:03–00:05 He then walks through his front door. - 00:05–00:07 The next clip shows him in the shower. - 00:07–00:10 The man applies a hims hair product in his bathroom mirror, styling his hair. - 00:10–00:12 The ad ends with a shot of hims products and a website address.

# Ad summary This ad promotes weight loss by hims, promising up to 20% or more body weight loss with personalized support. The ad features a man who has lost 46 pounds in 12 months and includes a call to action to "Start today." # Brand positioning hims is presented as a provider of personalized weight loss support, positioning itself as a helpful resource for individuals seeking to lose weight. The brand aims to occupy the space of accessible and supportive weight loss solutions, providing guidance and assistance to those who may find weight loss challenging. By highlighting personalized support, hims promotes a sense of individualized care, suggesting a departure from generic weight loss programs. The brand's positioning appears to be both functional (personalized support) and emotional (providing a sense of assistance and care). # Product The product being advertised is personalized weight loss support by hims, designed to help individuals lose up to 20% or more of their body weight. The ad implies that the product is for individuals seeking assistance with weight loss. The ad explicitly addresses the desire for personalized support, promising tailored guidance rather than a one-size-fits-all solution. A key feature highlighted is the potential for significant weight loss, as showcased by the example of losing 46 pounds in 12 months. The product aims to address the barrier of difficulty in achieving weight loss goals by offering personalized support and a structured approach. # Visual style The ad uses a clean and simple design with a warm color palette. The image has a professional, studio-shot quality. The typography is clear and legible, with a focus on highlighting key benefits. The overall aesthetic is intended to be inviting and trustworthy, aiming to convey professionalism and approachability. # Hooks Headline: Lose up to 20% or more body weight* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty in achieving weight loss goals alone, highlighting the need for personalized support. # Value propositions - Personalized weight loss support to lose up to 20% or more body weight # Benefits - Lose up to 20% or more body weight # Features - Personalized weight loss support # Call to action Start today # Social proof - The ad features a person who has lost 46 lbs in 12 months, demonstrating that the product can lead to successful weight loss. # Point of view - Brand: The brand's POV is evident in the promotional language and the call to action to start today. # Storyline - The ad opens by immediately presenting the potential benefit: losing up to 20% or more body weight, conveyed from the brand to grab attention with a clear promise of results. - Next, the ad pivots to personalized weight loss support, further reinforcing the brand's offering and differentiating it from generic solutions. This is also conveyed from the brand, emphasizing the value of tailored assistance in achieving weight loss goals. - The image includes a visual testimonial showcasing a man who lost 46 lbs in 12 months, giving a customer's perspective of the weight loss achievable through the product/service. - The ad concludes with a "Start today" button and the weight loss by hims logo, providing a clear call to action and reinforcing the brand's involvement in facilitating weight loss, conveyed from the brand's perspective to encourage immediate engagement.

# Ad summary This ad for Wegovy, run by hims Canada, promotes the availability of Wegovy through online prescriptions from Canadian doctors. The ad features an image of the Wegovy FlexTouch pen injector alongside a man with his arms crossed, set against a neutral background. It includes a call to action to visit the hims.ca website. # Brand positioning hims Canada positions itself as a convenient and accessible healthcare provider that specializes in offering prescriptions online. It emphasizes ease and simplicity, specifically targeting individuals who prefer to manage their health needs from the comfort of their own homes. The brand promotes accessibility and convenience by providing online prescriptions and direct access to Canadian doctors. This approach breaks away from the traditional healthcare model by leveraging digital platforms to make healthcare more user-friendly and readily available. # Product The product advertised is Wegovy FlexTouch, a pen injector used for weight management. It is a self-administered injectable medication prescribed by doctors to help individuals manage their weight. The pen is designed for ease of use, allowing users to administer the medication at home. The ad highlights that Wegovy can be prescribed online by Canadian doctors through hims Canada, addressing the barrier of needing in-person medical appointments. The product is presented as a convenient and accessible solution for individuals looking to manage their weight under medical supervision. # Visual style The ad has a clean and approachable visual style, using a combination of a product shot and a person to convey reliability and ease of use. The image treatment is simple and natural, with soft lighting that enhances the approachable feel. Typography is clean and legible, and the color palette is neutral and inviting. The layout balances product information with a relatable image of the brand. The goal is to capture attention in the feed by highlighting the brand’s accessible, straightforward nature. # Hooks Headline: Wegovy® # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of accessing prescription weight management solutions by offering a convenient way to get Wegovy prescribed online. The frustration is the need to schedule and attend in-person appointments. # Value propositions - Online prescriptions provide convenience and accessibility, eliminating the need for in-person doctor visits. # Benefits - See if you're eligible online for free # Features - Prescribed online by Canadian doctors # Call to action Visit hims.ca → # Point of view - Brand: The brand name and tagline "Prescribed online by Canadian doctors" are how the brand speaks directly about its services and the benefits of Wegovy. - Customer: The man shown in the image provides a customer's perspective, reflecting a potential user of the service and their experience or potential outcome with the product. - Brand: The call to action "Visit hims.ca →" is a direct instruction from the brand, guiding the user to take the next step and explore their services. # Storyline - The ad opens by displaying the Wegovy FlexTouch pen prominently, visually introducing the product and establishing its relevance to the viewer. The brand wants to immediately spotlight the core offering and its functional design. - Next, the ad shows a man with his arms crossed, smiling and looking at the camera. This is done to convey a sense of personal well-being and approachable healthcare via hims Canada. This is presented from a customer perspective, showcasing an approachable and relatable individual. - The ad then highlights the availability of Wegovy through online prescriptions and includes a call to action to visit hims.ca. The brand makes an appeal to convenience, emphasizing the accessibility of healthcare services without requiring in-person visits. - Finally, the ad concludes by reinforcing that prescriptions are provided online by Canadian doctors, instilling trust and credibility in the service. This is communicated from the brand's perspective.

# Ad summary The image ad promotes hims' weight loss products. It targets men interested in weight loss and highlights that they can lose up to 20% or more body weight with personalized support, with the cost starting at $99. # Brand positioning hims is presented as a supportive and accessible solution for men's weight loss. The brand aims to occupy a space in the consumer's mind as a provider of personalized weight loss support. It aligns with values of taking control and achieving tangible results, appealing to those seeking effective and convenient weight management solutions. The brand uses a functional positioning by highlighting the personalized support, and the value of the offer as a solution for weight loss. # Product The featured product is a personalized weight loss support system by hims, designed for individuals seeking effective weight management solutions. The ad highlights the potential to lose up to 20% or more body weight, with the service starting at $99. The product aims to address the purchase barrier of cost by offering a compelling initial price. It is for men interested in weight loss. The ad indicates that the product is available in Canada. # Visual style The ad has a clean, modern aesthetic with a focus on a single individual. The production quality appears to be studio-shot. The image treatment uses soft, warm lighting and a simple background to keep the focus on the subject and messaging. The typography is large and bold. The style aims to be scannable and attention-grabbing in a feed. # Hooks Headline: Lose up to 20% or more body weight* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of individuals struggling to lose weight and take control of their body weight. The ad aims to reduce this frustration by providing personalized weight loss support and highlights a tangible, measurable outcome of losing up to 20% or more body weight. # Value propositions - Potential to lose up to 20% or more body weight* with personalized support - Start your weight loss journey for $99 # Benefits - Lose up to 20% or more body weight* # Features - Personalized weight loss support # Call to action Start today # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand conveys the message of personalized weight loss support, potential for significant weight loss, accessible pricing, and a call to action to start today. # Storyline - The ad starts by presenting the concept of gaining control, framing the product as a means to achieve this. The message is conveyed from the brand's perspective, inviting the audience to take charge of their weight loss journey. - The ad highlights the potential to lose up to 20% or more body weight with personalized support. This message is conveyed from the brand's perspective, emphasizing the effectiveness and personalization of the product. - The ad provides a starting price of $99. This information is given from the brand's perspective to entice the audience to get started. - The ad presents a clear call to action to start today. This message is from the brand's perspective, encouraging immediate action and purchase. - The ad indicates that the product is offered for weight loss by hims and is available in Canada. This information is given from the brand's perspective to clarify availability.

# Ad summary This ad for hims Canada highlights the brand offering Viagra online through Canadian doctors. # Brand positioning Hims Canada is presented as a modern solution for men's health needs, specifically targeting the Canadian market. The brand positions itself as a convenient and accessible option for obtaining prescription medications like Viagra, contrasting with traditional, potentially more cumbersome, healthcare routes. By emphasizing online access and Canadian doctors, Hims Canada implies a commitment to both ease of use and regulatory compliance, appealing to consumers who value both convenience and trust in healthcare services. The brand's approach is functional, focusing on simplifying access to essential medications. # Product The product featured is Viagra, a medication used to treat erectile dysfunction. The ad highlights the availability of Viagra through Hims Canada, emphasizing the convenience of obtaining a prescription online from Canadian doctors. This addresses potential purchase barriers related to traditional doctor visits and prescription processes. The ad's primary focus is on facilitating access to this medication through a streamlined online platform. # Visual style The ad has a clean, modern visual style with a soft gradient background and rounded shapes. The color palette is muted, with light-blue and teal accents. The typography is simple and legible, and the overall impression is one of trustworthiness and convenience. # Hooks Headline: Get Viagra online # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is difficulty obtaining a prescription for Viagra through traditional channels by offering an online solution. # Value propositions - Get Viagra online Prescribed online by Canadian doctors # Benefits - Get Viagra online # Features - Prescribed online by Canadian doctors # Call to action Visit hims.ca # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their service of providing online access to Viagra prescriptions through Canadian doctors. # Storyline - The ad opens by highlighting that Viagra is available through the Hims Canada platform, indicating to the viewer what the service offers and that the viewer can 'Get Viagra online'. This quickly establishes the focus of the ad from the brand's perspective. - The ad also shows a single Viagra pill, which helps the viewer visually identify the product being offered through the Hims Canada platform, so that the viewer understands exactly what the Hims Canada platform will provide. - The ad then shows a button that allows the viewer to visit the Hims Canada website, making it clear where the viewer can immediately go in order to receive Viagra through the Hims Canada platform. - The ad concludes by reassuring the viewer that prescriptions are provided through the platform by Canadian doctors, indicating the reliability and medical legitimacy of the service offered.

# Ad summary This ad features a podcast clip where three people are discussing hair loss and the product hims. One of the speakers shares that he feels the same since using the product and that it is more discreet than a hair transplant because you can apply it and no one will know you are taking it. # Brand positioning hims is presented as a discreet and easy solution for hair loss. The brand positions itself as an alternative to more invasive and involved procedures like hair transplants, emphasizing simplicity and convenience. The brand aligns with a lifestyle where men want to address hair loss without drawing attention to it, suggesting a functional and practical approach to personal care. # Product hims offers a discreet hair loss treatment that is easy to use. The product is designed for men who are experiencing hair loss and want a simple, non-invasive solution. The key selling points are its ease of use—apply at night—and its discreet nature, allowing users to maintain their routine without needing to avoid the sun or wear a hat. The ad addresses the barrier of complicated and strict routines associated with other hair loss treatments, positioning hims as a straightforward alternative. # Visual style The ad has a casual, UGC-style aesthetic, blending podcast footage with product shots. The editing style includes quick cuts between speakers and product demonstrations. The production quality is a mix of polished commercial shots and raw podcast recordings, creating a hybrid feel that supports the authentic tone. The pacing is moderate, with cuts timed to voiceover lines and conversational beats. # Hooks Spoken: 00:00–00:07: You can start your journey three to six months down the line, you can start to see results and you can start to feel that confidence come back and start to feel more like yourself. Text overlay: 00:00–00:01: You can start your journey / 00:00–00:01: Do you worry about hair loss? / 00:01–00:03: three to six months down the line / 00:02–00:04: you can start to see results / 00:04–00:06: and you can start to feel that confidence / 00:06–00:07: come back and start to feel more like yourself Visual: 00:00–00:07: A split-screen shows two people sitting on a green couch in a living room setting. The man on top is wearing a gray sweater and jeans, sitting cross-legged and gesturing with his hands as he speaks into a microphone. The woman on the bottom is wearing a pink sweater and gray pants, listening attentively. There are microphones in front of both of them, and a white pillow is behind the man. Text overlays appear at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of complicated and strict routines associated with other hair loss treatments, as well as the self-consciousness that can linger even after procedures like hair transplants. "You still feel just as self conscious because the recovery process is quite long and there's quite a lot of different things to follow that are quite strict and specific." # Value propositions - Easy to use and discreet hair loss treatment - Feel more like yourself in three to six months # Benefits - Start to see results in three to six months - Feel more like yourself - Discreet hair loss treatment # Features - Easy to use: Apply at night - Discreet: No need to avoid the sun or wear a hat # Call to action Start your hair journey today. # Social proof - "I'd say I feel the same" – Male 2 (Customer) - The ad features a podcast clip where three people are discussing hair loss and the product hims. # Point of view - Customer 75% – The ad features a podcast conversation between three people, two of whom are customers sharing their experiences and opinions. - Brand 25% – The brand's official voice is heard at the end of the ad, encouraging viewers to start their hair journey today. # Storyline - 00:00–00:07 A man on a podcast explains that with hims, you can start your journey, see results in three to six months, and feel more like yourself. - 00:07–00:08 A woman on the podcast asks if the other man feels like himself. - 00:08–00:15 The man responds that he feels the same and that hims is better than a hair transplant. - 00:15–00:27 The woman agrees, saying that with a hair transplant, you still feel self-conscious because the recovery process is long and strict. - 00:27–00:31 The man explains that with hims, you just buy your products in the morning and apply them at night, and it's super discreet. - 00:31–00:40 The man continues, saying that with hims, you can sit out in the sun and no one will know you are taking it. - 00:41–00:43 A voiceover encourages the viewer to start their hair journey today.

# Ad summary This image ad for hims Canada promotes Ozempic for $99 and directs viewers to visit hims.ca. # Brand positioning Hims Canada is presented as a telehealth service that provides access to prescription medications like Ozempic. The brand positions itself as a convenient and accessible platform, highlighted by the mention of helping over 2.4 million active subscribers. This suggests a large and satisfied customer base, implying reliability and trustworthiness. The brand aims to occupy a space in the consumer's mind as a modern, digital solution for healthcare needs, aligning with a lifestyle that values convenience and accessibility. By offering medications like Ozempic, Hims Canada addresses specific health concerns, positioning itself as a provider of practical solutions. # Product The product featured is Ozempic, a semaglutide injection used for managing blood sugar levels. The ad highlights that it is available through hims Canada. The product is shown as a pre-filled pen, indicating ease of use and precise dosing. The on-package label text includes "OZEMPIC semaglutide injection 2 mg/pen (1.34 mg/mL) 0.25 mg or 0.5 mg doses", providing key details about the medication's strength and usage. The ad addresses a potential purchase barrier by offering the product at a starting price of $99, making it more accessible to potential users. The ad aims to convey that Ozempic, obtained through hims Canada, is a convenient and affordable option for managing blood sugar. # Visual style The ad has a clean and minimalist visual style, with a focus on clarity and directness. The production quality appears highly polished, with sharp product photography and clear typography. The image treatment includes background removal to isolate the product and text. The overall style is designed for scannability in-feed, with a clear value proposition and call to action. # Hooks Headline: Get started for $99 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the high cost of prescription medications like Ozempic, which can be a barrier to access for many individuals. The ad addresses this by offering the medication at a starting price of $99, making it more affordable and accessible. "Get started for $99" # Value propositions - Get started for $99 # Benefits - Access to Ozempic through hims Canada # Features - semaglutide injection - 2 mg/pen (1.34 mg/mL) - 0.25 mg or 0.5 mg doses # Call to action Visit hims.ca # Social proof - Hims & Hers helps over 2.4 million active subscribers* # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote Ozempic through hims Canada by highlighting its affordability, accessibility, and the platform's credibility. # Storyline - The ad opens with the brand name "Ozempic" to immediately identify the product being advertised. This is from the brand's perspective, aiming to capture the attention of those familiar with or seeking this medication. - Next, the ad states "Get started for $99", which is from the brand's perspective, highlighting the affordability and ease of access to the product. This is intended to lower the barrier to entry and encourage potential customers to consider the offer. - The ad then directs viewers to "Visit hims.ca", which is from the brand's perspective, providing a clear call to action and guiding potential customers to the platform where they can purchase the product. This progresses the narrative by providing a direct next step for interested viewers. - Finally, the ad includes the brand logo "hims Canada" and the statement "Hims & Hers helps over 2.4 million active subscribers*", which is from the brand's perspective, building credibility and trust by showcasing the platform's popularity and reach. This reinforces the brand's reliability and encourages viewers to join the large customer base.

# Ad summary This image ad for Zepbound promotes a weight loss injection pen available through hims Canada. The ad features a simple design with the product prominently displayed and a clear call to action to visit the hims.ca website. # Brand positioning Hims Canada is presented as a modern and accessible telehealth platform offering solutions for various health and wellness needs. The brand positions itself as a convenient and reliable option for accessing prescription medications like Zepbound, emphasizing ease of use and affordability. By highlighting that Hims & Hers helps over 2.4 million active subscribers, the brand conveys a sense of trust and popularity, suggesting that it is a well-established and reputable service. The brand aims to occupy a space in the consumer's mind as a go-to destination for discreet and effective healthcare solutions, aligning with a lifestyle that values convenience and proactive health management. The brand positioning is functional, focusing on simplicity and accessibility. # Product The product featured is Zepbound KwikPen, a tirzepatide injection pen used for weight loss. The pen is designed for self-administration, with a dial to select the correct dosage. The pen contains 0.6 mL of the drug, with 10mg of tirzepatide. The ad addresses potential purchase barriers by highlighting the availability of Zepbound through hims Canada, suggesting a streamlined and accessible process for obtaining the medication. The ad emphasizes the ease of getting started with Zepbound for $99, making it seem like an accessible option for those seeking weight loss solutions. # Visual style The ad features a clean and minimalist visual style with a focus on clarity and simplicity. The production quality appears highly polished, with sharp product photography and clear typography. The image treatment includes background removal to isolate the product and text against a white backdrop. The typography is large and bold, ensuring high scannability in-feed. The style contrasts with platform norms by using a simple, direct approach rather than a more visually complex or trendy design. # Hooks Headline: ZepboundⓇ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get started for $99 # Benefits - Helps over 2.4 million active subscribers # Features - tirzepatide injection # Call to action Visit hims.ca # Social proof - Hims & Hers helps over 2.4 million active subscribers* # Point of view - Brand: The entire ad is presented from the brand's point of view, aiming to promote Zepbound and drive traffic to the hims.ca website. # Storyline - The ad starts by introducing the brand name, Zepbound, to capture the viewer's attention and establish the product being advertised. The brand is telling the audience what product is being advertised. - Next, the ad highlights the starting price of $99 to immediately communicate affordability and encourage potential customers to consider the product. The brand is telling the audience the price of the product. - The ad includes a call to action to visit hims.ca, directing viewers to the website for more information and to initiate the purchase process. The brand is telling the audience where to go to purchase the product. - The ad mentions that Hims & Hers helps over 2.4 million active subscribers to build trust and credibility by showcasing the platform's popularity and reach. The brand is telling the audience how many subscribers they have.