How 900.care Advertises on Meta

# Ad summary This ad promotes 900.care eco-rechargeable shower gel, highlighting its environmental benefits and cost savings. It contrasts the product with traditional shower gels, emphasizing the high water content and disposable plastic packaging of the latter. The ad showcases the reusable bottle and refill sticks, demonstrating how to create shower gel by adding tap water. # Brand positioning 900.care is presented as an eco-conscious brand challenging the norms of the shower gel industry. It positions itself as a sustainable alternative to traditional shower gels, which are criticized for containing a high percentage of water and being packaged in disposable plastic. The brand aligns with values of environmental responsibility and cost savings, appealing to consumers who want to reduce waste and make economical choices. The brand offers a functional solution (rechargeable shower gel) with an emotional appeal (contributing to a healthier planet). # Product The advertised product is 900.care eco-rechargeable shower gel. It consists of a reusable bottle and refill sticks containing concentrated ingredients. The user inserts the refill sticks into the bottle, adds tap water, and creates shower gel. The product is positioned as an alternative to traditional shower gels, which are criticized for being mostly water and packaged in disposable plastic. The USPs are its environmental friendliness (reducing plastic waste), cost-effectiveness (buying only refills after the initial purchase), and convenience (easy to prepare). The ad addresses the purchase barrier of environmental concern by offering a sustainable option. # Visual style The ad has a hybrid visual style, blending elements of UGC with polished commercial production. The editing style includes quick cuts and static shots, maintaining a consistent pace. The production quality is a mix of casual, handheld footage and more professionally lit shots. This approach aims to create a sense of authenticity while still presenting the product in an appealing way. The pacing is moderate, with cuts timed to key voiceover lines and product actions. # Hooks Spoken: Male 1: [Enthusiastic] Oyez oyez habitants d'Heillecourt, les gels douche à éco recharger 900.care débarquent au Carrefour Express d'Heillecourt. Text overlay: Oyez oyez habitants / d'Heillecourt / les gels douche / à éco recharger 900.care / débarquent / au Carrefour / Express d'Heillecourt Visual: 00:00–00:04: A satellite map of France zooms in to a specific area. In the foreground, Male 1 stands facing the camera, wearing a black t-shirt and a lavalier microphone. The camera is stationary and at eye level. The lighting is natural. Text overlays appear on the screen. # Funnel stage Consideration # Pain points The central frustration is the environmental impact of traditional shower gels, specifically the high water content and disposable plastic packaging. "Dans un gel douche de grande surface, il y a 90% d'eau et seulement 10% d'ingrédients actifs emballés dans du plastique jetable." # Value propositions - Eco-friendly: Reduces plastic waste by using a reusable bottle and concentrated refills. - Cost-effective: Saves money by only needing to purchase refills after the initial purchase. - Convenient: Easy to use by simply adding tap water to the refill sticks in the reusable bottle. # Benefits - Reduces plastic waste - Saves money - Convenient to use # Features - Reusable bottle - Refill sticks containing concentrated ingredients - Requires adding tap water # Call to action Découvrez vos gels douche 900.care au Carrefour Express d'Heillecourt. # Point of view - Brand 100% – The ad is delivered by a brand representative who explains the product and its benefits. # Storyline - 00:00–00:04 00:00–00:04: The ad begins with a man standing in front of a map, announcing the arrival of 900.care eco-rechargeable shower gel at the Carrefour Express in Heillecourt. This opening grabs attention by directly addressing a specific location, creating a sense of local relevance. The perspective is from the brand, informing viewers about product availability. The tone is enthusiastic and informative. - 00:04–00:10 00:04–00:10: The man is now in a supermarket aisle, holding a traditional shower gel bottle. He points out that it's 90% water and only 10% active ingredients, packaged in disposable plastic. He then shows a bottle being thrown into a trash can. This highlights the problem with traditional shower gels, emphasizing their environmental impact. The perspective is from the brand, criticizing industry norms. The tone is critical and concerned. - 00:10–00:15 00:10–00:15: The man asks if the previous information seems absurd, then introduces 900.care eco-rechargeable shower gel, available in the viewer's favorite store. This transitions from problem to solution, presenting the advertised product as a better alternative. The perspective is from the brand, offering a solution. The tone is persuasive and solution-oriented. - 00:15–00:19 00:15–00:19: The ad shows a hand picking up the 900.care product from a shelf. It highlights that the first purchase includes a reusable bottle and the first refill. This explains the initial purchase and its benefits. The perspective is from the brand, showcasing the product. The tone is informative and appealing. - 00:19–00:24 00:19–00:24: The ad demonstrates how to use the product: inserting refill sticks into the reusable bottle, adding tap water, and creating shower gel. This provides a clear demonstration of the product's use. The perspective is from the brand, showing product functionality. The tone is instructional and reassuring. - 00:24–00:27 00:24–00:27: The ad states that after the initial purchase, the user only needs to buy refills, saving money. This emphasizes the long-term cost savings. The perspective is from the brand, highlighting economic benefits. The tone is economical and practical. - 00:27–00:30 00:27–00:30: The man, standing in front of a Carrefour Express, encourages viewers to discover 900.care shower gels at the Carrefour Express in Heillecourt. This provides a specific call to action and reinforces local availability. The perspective is from the brand, prompting purchase. The tone is encouraging and direct.

# Ad summary This ad promotes 900.care, a brand of eco-friendly shower gel. The ad highlights the high water content and plastic waste associated with traditional shower gels, then presents 900.care as a sustainable alternative. The product consists of a reusable bottle and dissolvable refill sticks, which reduce plastic consumption and save money. # Brand positioning 900.care is presented as an eco-conscious brand that challenges the norms of the personal care industry. The brand positions itself as a sustainable alternative to traditional shower gels, which are criticized for their high water content and excessive plastic packaging. 900.care aligns with values of environmental responsibility and simplicity, offering a functional solution that reduces waste and saves money. The brand aims to occupy a space in the consumer's mind as a provider of effective personal care products that are also good for the planet. # Product 900.care offers a sustainable shower gel solution that consists of a reusable bottle and dissolvable refill sticks. The initial purchase includes the reusable bottle and the first refill. To use, the refill sticks are inserted into the bottle, and tap water is added to create the shower gel. The product is designed to reduce plastic waste and save money, as subsequent purchases only require buying the refill sticks. The shower gel is presented as an effective and environmentally friendly alternative to traditional shower gels, which are criticized for their high water content and disposable plastic packaging. # Visual style The ad has a polished UGC feel, combining elements of a commercial with a casual, relatable presentation. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with clear visuals and professional presentation. The audio-visual sync is well-coordinated, with text and product actions timed to the music and voiceover. # Hooks Spoken: Male 1: [Enthusiastic] Oyez oyez habitants de Saint-Julien-en-Genevois, les gels douche à éco recharger 900.care débarquent au Carrefour de Saint-Julien-en-Genevois. Text overlay: Oyez oyez habitants de Saint-Julien-en-Genevois / Les gels douche à éco recharger 900.care débarquent au Carrefour / de Saint-Julien-en-Genevois Visual: 00:00–00:04 A map zooms in on Saint-Julien-en-Genevois, France. The presenter, a man in a black t-shirt, stands in the foreground. He is wearing a microphone. The background is blurred. The camera is stationary. # Funnel stage Consideration # Pain points The central frustration is the environmental impact of traditional shower gels, specifically the high water content and excessive plastic packaging. "Dans un gel douche de grande surface, il y a 90% d'eau et seulement 10 % d'ingrédients actifs emballés dans du plastique jetable." # Value propositions - Eco-friendly shower gel solution - Reduces plastic waste - Saves money with refills - Easy to use # Benefits - Reduces plastic waste - Saves money - Environmentally friendly - Easy to use # Features - Reusable bottle - Dissolvable refill sticks - Eco-friendly - Cost-effective # Call to action Découvrez vos gels douche 900.care au Carrefour de Saint-Julien-en-Genevois. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the presenter speaking directly to the camera and demonstrating the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a map zooming in on Saint-Julien-en-Genevois, France, where the presenter introduces himself and mentions that residents can find 900.care products at the local Carrefour. This sets the scene and introduces the product's availability in a specific location. - 00:04–00:11 00:04–00:11 The presenter is in a store aisle with shower gels and explains that traditional shower gels are mostly water (90%) and only 10% active ingredients, packaged in disposable plastic. This highlights the problem the product aims to solve. - 00:11–00:15 00:11–00:15 The presenter introduces 900.care as an alternative, encouraging viewers to discover the product in their favorite store. This transitions to the solution. - 00:15–00:19 00:15–00:19 The ad shows the 900.care product on a store shelf, explaining that the first purchase includes a reusable bottle and the first refill. This details the initial purchase. - 00:19–00:25 00:19–00:25 The ad demonstrates how to use the product: insert the refill sticks into the reusable bottle, add tap water, and create shower gel. This shows the ease of use and functionality. - 00:25–00:28 00:25–00:28 The ad highlights that subsequent purchases only require buying refills, saving money. This emphasizes the economic benefit. - 00:28–00:31 00:28–00:31 The presenter encourages viewers to discover 900.care shower gels at Carrefour in Saint-Julien-en-Genevois. This provides a specific call to action and reinforces local availability.

# Ad summary This ad promotes 900.care eco-friendly refillable shower gel. The ad highlights the absurdity of traditional shower gels being mostly water and packaged in disposable plastic. It introduces 900.care's solution: a reusable bottle and concentrated refill tablets that dissolve in tap water, reducing plastic waste and saving money. # Brand positioning 900.care positions itself as an eco-conscious brand challenging the norms of the personal care industry. The brand emphasizes sustainability by offering refillable products that reduce plastic waste. It appeals to consumers who are environmentally aware and seek practical solutions to reduce their environmental impact. The brand promotes a lifestyle of conscious consumption, aligning with values of sustainability and simplicity. 900.care aims to occupy a space in the consumer's mind as a brand that prioritizes environmental responsibility without compromising on product quality or convenience. # Product The advertised product is 900.care's eco-friendly refillable shower gel. It consists of a reusable bottle and concentrated shower gel refill tablets. The tablets are inserted into the bottle, tap water is added, and the mixture dissolves into a usable shower gel. The product is designed for environmentally conscious consumers who want to reduce plastic waste. The USPs include reducing plastic waste, being eco-friendly, and saving money by only purchasing refills after the initial purchase. The ad addresses the purchase barrier of traditional shower gels being mostly water and packaged in disposable plastic. The product is worth trying because it offers a sustainable alternative that is both environmentally friendly and cost-effective. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is a mix of casual and professional, supporting the tone of an informative yet relatable product demonstration. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04: Male 1: [Enthusiastically] Oyez oyez habitants de Ferney-Voltaire, les gels douche à éco recharger 900.care débarquent au Carrefour Ferney-Poterie. Text overlay: 00:00–00:02: Oyez oyez habitants de Ferney-Voltaire / 00:01–00:03: les gels douche à éco recharger / 00:02–00:04: 900.care débarquent / 00:03–00:05: au Carrefour de Ferney-Poterie Visual: 00:00–00:01: A Google Maps view of France zooms in on Ferney-Voltaire. A man with dark hair and a black t-shirt stands in the foreground, looking directly at the camera. He wears a small microphone on his shirt. The lighting is bright and even. / 00:01–00:04: The Google Maps view continues to zoom in on Ferney-Voltaire, showing street names and local landmarks. The man remains in the foreground, speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Traditional shower gels are mostly water and packaged in disposable plastic. # Value propositions - Eco-friendly refillable shower gel: Reduces plastic waste and is environmentally conscious. - Reusable bottle and concentrated refill tablets: Saves money by only purchasing refills after the initial purchase. # Benefits - Reduces plastic waste - Eco-friendly - Saves money # Features - Reusable bottle - Concentrated shower gel refill tablets - Dissolves in tap water # Call to action Découvrez vos gels douche 900.care au Carrefour Ferney-Poterie. # Point of view - Brand 60% – The brand voice is used to present product information, benefits, and calls to action. - Customer 40% – The customer POV is shown through product usage and demonstration. # Storyline - 00:00–00:04 The ad begins by addressing the residents of Ferney-Voltaire, France, announcing the arrival of 900.care eco-refillable shower gels at the Carrefour Ferney-Poterie. This sets the stage for a local product introduction, creating a sense of community and relevance. - 00:05–00:10 The ad points out that traditional shower gels are 90% water and packaged in disposable plastic, highlighting the absurdity and wastefulness of this norm. This is conveyed from the brand's perspective, aiming to shock the audience into questioning their current habits. - 00:11–00:15 The ad asks if the viewer also finds this absurd, transitioning to the brand's solution: 900.care eco-refillable shower gel. This is a direct address to the audience, inviting them to consider an alternative. - 00:16–00:19 The ad explains that the first purchase includes a reusable bottle and the first refill, emphasizing the initial investment in a sustainable system. This is presented from the brand's perspective, showcasing the product's value proposition. - 00:20–00:25 The ad demonstrates how to use the product: inserting the refill tablets into the bottle, adding tap water, and using the resulting shower gel. This is shown from a user's perspective, providing a clear and simple demonstration of the product's functionality. - 00:26–00:27 The ad states that after the initial purchase, only refills need to be bought, saving money. This is a direct benefit statement from the brand, reinforcing the product's economic advantage. - 00:28–00:31 The ad concludes by encouraging viewers to discover 900.care shower gels at Carrefour Ferney-Poterie, reiterating the local availability and brand name. This is a final call to action from the brand, urging viewers to take the next step.

# Ad summary This ad features a man reviewing a magazine that rates different shower gels and shampoos. He is surprised to see that 900.care products received the highest ratings in both categories. He then shows the 900.care essential kit, which includes shower gel, shampoo, deodorant, toothpaste, and hand soap, all for €9.99. # Brand positioning 900.care is presented as a brand that offers high-quality, eco-friendly, and healthy personal care products at an affordable price. The brand is positioned as a choice of 60 million consumers, suggesting popularity and trust. The brand pushes against the norm of expensive, environmentally harmful products by offering a mini-priced kit that is good for both health and the environment. The brand positioning is both functional (high ratings, eco-friendly) and emotional (good for health, trusted by many). # Product The featured products are 900.care shower gel and shampoo, which are highlighted for receiving the highest ratings in a consumer magazine for both health and environmental impact. The products are part of the 900.care essential kit, which also includes deodorant, toothpaste, and hand soap. The kit is priced at €9.99. The USPs are the high ratings (A in health and environment), the affordable price, and the inclusion of multiple essential personal care items in one kit. The ad addresses the purchase barriers of high cost and environmental concerns by offering an affordable and eco-friendly option. The ad tells the viewer that these products are worth trying because they are highly rated, good for health and the environment, and come in a convenient and affordable kit. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The editing style is a mix of static shots and quick cuts. The production quality is decent, but not overly polished, which supports the casual and relatable tone. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 Alors, 60 millions de consommateurs viennent de faire sa revue des meilleurs gels douche. Visual: 00:00–00:03 A man's hands hold a magazine open to a page titled "Cosmétiques Les produits les plus vertueux." The page features a photo of a woman in the shower. The background is a white table. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking high-quality, eco-friendly, and healthy personal care products at an affordable price. This is signaled by the man's surprise and excitement at finding a product that meets all these criteria. # Value propositions - High ratings (A in health and environment) indicate quality and safety - Affordable price (€9.99 for the essential kit) makes it accessible to a wide range of consumers - Inclusion of multiple essential personal care items in one kit provides convenience and value # Benefits - High-quality personal care products - Eco-friendly - Good for health - Affordable # Features - Shower gel - Shampoo - Deodorant - Toothpaste - Hand soap - A rating in health and environment # Call to action None used. # Social proof - "60 millions de consommateurs viennent de faire sa revue des meilleurs gels douche." – Male 1 (Customer) - "Vous pouvez découvrir notre gel douche et notre shampoing qui sont le choix de 60 millions de consommateurs dans notre kit essentiel" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and recommending the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man holding a magazine open to a page titled "Cosmétiques Les produits les plus vertueux." He states that 60 million consumers have reviewed the best shower gels. - 00:03–00:09 00:03–00:09 The man flips through the magazine to a page listing the results of their tests on shower gels. He notes that they reviewed 13 gels and are going to see who got the best rating. - 00:09–00:15 00:09–00:15 The man is surprised to see that 900.care received an A rating in health, environment, and overall, with a mini price. - 00:15–00:26 00:15–00:26 The man flips the page to the shampoo ratings and is again surprised to see that 900.care received an A rating in health and environment. He then says he has good news for the viewer. - 00:26–00:37 00:26–00:37 The man tells the viewer they can discover 900.care shower gel and shampoo, which are the choice of 60 million consumers, in their essential kit. He shows the kit, which includes deodorant, toothpaste, and hand soap, for €9.99.

# Ad summary This ad is for shampoo that comes in dissolvable sticks instead of plastic bottles. The ad is set in a museum in the year 2050, where a tour guide is showing children what shampoo bottles used to look like. The ad then shows how the brand's shampoo sticks work. # Brand positioning The brand is presented as an innovative and environmentally conscious company that is challenging the norms of the personal care industry. The brand aims to occupy a space in the consumer's mind as a sustainable and convenient alternative to traditional bottled products. The brand aligns with values of environmental responsibility and simplicity, pushing against the category norm of water-filled plastic bottles. The brand positioning is both functional (convenience, waste reduction) and emotional (feeling good about helping the planet). # Product The product is a set of dissolvable shampoo sticks that come in a variety of personal care products. The product is for people who want to reduce their plastic waste and use more sustainable products. The product is made with 10% active ingredients and is designed to be mixed with water at home. The product's USP is that it eliminates the need for plastic bottles and reduces the amount of water that is shipped. The product is used in the shower or bath. The ad addresses the purchase barrier of plastic waste by offering a more sustainable alternative. # Visual style The ad has a polished, cartoonish aesthetic with bright colors and smooth transitions. The production quality is high-end, giving the ad a professional and trustworthy feel. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Male 1: Bienvenue au musée de l'ancien temps Text overlay: Bienvenue au musée de l'ancien temps / 2050 Visual: 00:00–00:02: An eye-level, medium shot of a cartoon museum with the words "musée de l'ancien temps" (museum of old times) on the front. People are walking in front of the museum. The camera is stationary. The lighting is bright and even. The text overlay reads "Bienvenue au musée de l'ancien temps 2050" (Welcome to the museum of old times 2050). # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the amount of plastic waste generated by traditional shampoo bottles. The ad shows shelves full of colorful plastic bottles and states, "En 2025, nos ancêtres achetaient de l'eau et du plastique, et appelaient ça... gel douche" (In 2025, our ancestors bought water and plastic, and called it... shower gel). # Value propositions - Reduces plastic waste: The product eliminates the need for plastic bottles, which reduces the amount of plastic waste generated. - More sustainable: The product is made with 10% active ingredients and is designed to be mixed with water at home, which reduces the amount of water that is shipped. - Simple and convenient: The product is easy to use and requires no special equipment. # Benefits - Reduces plastic waste - More sustainable - Simple and convenient # Features - Dissolvable shampoo sticks - 10% active ingredients - Mix with water at home # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, with a focus on product features and benefits. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of a museum labeled "musée de l'ancien temps" (museum of old times) and text overlay that reads "Bienvenue au musée de l'ancien temps 2050" (Welcome to the museum of old times 2050). This sets the stage for the ad's concept of looking back at old ways of doing things. - 00:02–00:05 00:02–00:05: A cartoon man in a suit, acting as a museum tour guide, asks a group of children if they know what they are looking at, as he gestures to a shelf full of colorful plastic bottles. This introduces the topic of the ad: old-fashioned shampoo bottles. - 00:05–00:07 00:05–00:07: The children respond with guesses like "Des bouteilles?" (Bottles?) and "Du plastique?" (Plastic?). This highlights the obviousness of the product being displayed. - 00:07–00:12 00:07–00:12: The tour guide explains that in 2025, people used to buy water and plastic and call it "gel douche" (shower gel). This emphasizes the wastefulness of the old way of doing things. - 00:12–00:14 00:12–00:14: The children react with shock and disbelief. This reinforces the idea that the old way of doing things was bad. - 00:14–00:18 00:14–00:18: One of the children asks if it was legal and expresses surprise that water was the first ingredient. This highlights the absurdity of the old way of doing things. - 00:18–00:20 00:18–00:20: The tour guide explains that no one used to read the ingredient lists. This reinforces the idea that people were unaware of the wastefulness of the old way of doing things. - 00:20–00:24 00:20–00:24: The tour guide says that everything changed thanks to two young entrepreneurs. This introduces the solution to the problem of plastic waste. - 00:24–00:28 00:24–00:28: The ad shows how the brand's shampoo sticks work: you add the stick to a bottle, then add water. This demonstrates the simplicity and convenience of the product. - 00:28–00:30 00:28–00:30: One of the children says that it seems obvious. This reinforces the idea that the product is a simple and logical solution. - 00:30–00:33 00:30–00:33: The tour guide agrees that it seems obvious now, but it was revolutionary in 2025. This emphasizes the innovation of the product. - 00:33–00:39 00:33–00:39: The tour guide leads the children to the "pièce maîtresse du musée" (masterpiece of the museum): a kit of five essential products for €9.99. This introduces the product and its price. - 00:39–00:42 00:39–00:42: The tour guide says "Fini le plastique inutile et vive les bâtonnets à dissoudre!" (No more useless plastic and long live the dissolving sticks!). This reinforces the product's benefits of reducing plastic waste. - 00:42–00:45 00:42–00:45: The tour guide says that the result is billions of plastic waste avoided. This emphasizes the positive impact of the product. - 00:45–00:47 00:45–00:47: The ad ends with the text overlay "Le futur c'est maintenant" (The future is now) and "Découvrez notre kit essentiels à 9,99€ seulement" (Discover our essential kit for only €9.99). This reinforces the product's benefits and encourages viewers to buy it.

# Ad summary This ad promotes 900.care, a brand that offers solid shower gel refills. The ad begins with a demonstration of how much water is in a typical bottle of shower gel, implying that the customer is paying for mostly water. The ad then shows how the 900.care shower gel refills can be added to a reusable bottle with tap water to create a shower gel that is good for the skin and the environment. # Brand positioning 900.care is presented as a brand that offers high-quality, environmentally friendly personal care products. The brand positions itself against category norms by offering solid shower gel refills that eliminate the need for plastic bottles and reduce the amount of water in the product. The brand aligns with values of sustainability and quality, promoting a lifestyle that is both eco-conscious and luxurious. The brand aims to occupy a space in the consumer's mind as a provider of effective, natural, and sustainable personal care solutions. The brand positioning is both functional (high-quality ingredients, reduced plastic waste) and emotional (feeling good about using sustainable products). # Product The featured product is 900.care's solid shower gel refills. These refills are small, solid sticks made with natural ingredients. The product is for consumers who are looking for a more sustainable and high-quality alternative to traditional liquid shower gels. The USPs include the elimination of plastic bottles, the use of natural ingredients, and the reduced amount of water in the product. The refills are designed to be added to a reusable bottle with tap water to create a shower gel that is good for the skin and the environment. The ad addresses the purchase barrier of high cost by highlighting that the customer is only paying for the active ingredients, not the water or plastic packaging. The ad tells the viewer that this product is worth trying because it is a sustainable, high-quality, and cost-effective alternative to traditional shower gels. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts with smooth transitions. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Cette bouteille d'eau 2€. Text overlay: 00:00–00:02 CETTE BOUTEILLE D'EAU / 00:00–00:02 2€ Visual: 00:00–00:02 A man with dark hair and a black t-shirt stands behind a wooden table. On the table are a bottle of water, a beaker labeled "2€", and a red ribbon. The man opens the bottle of water and pours it into the beaker. # Funnel stage Consideration # Pain points The ad implies that consumers are overpaying for traditional shower gels because they contain mostly water and low-quality ingredients. The ad visually demonstrates this by pouring the contents of a traditional shower gel bottle into a beaker, showing that most of the bottle is water and only a small amount is active ingredients. # Value propositions - You're not paying for water or plastic, only for the natural ingredients. - A sustainable, high-quality, and cost-effective alternative to traditional shower gels. # Benefits - Eliminates plastic bottles - Reduces water waste - Good for the skin - Good for the environment # Features - Solid shower gel refills - Natural ingredients - Reusable bottle # Call to action Ça se passe sur 900.care ou sur le lien juste en dessous. # Social proof - "Validé par plus de 500000 clients." # Point of view - Brand 95% – The brand voice is communicated through a presenter who explains the product and its benefits. - Customer 5% – Customer reviews are shown on screen. # Storyline - 00:00–00:02 00:00–00:02 The presenter pours water from a bottle into a beaker labeled "2€". - 00:02–00:11 00:02–00:11 The presenter holds up a bottle of traditional shower gel and pours the contents into a beaker, showing that most of the bottle is water and only a small amount is active ingredients. - 00:11–00:20 00:11–00:20 The presenter holds up the beaker with the active ingredients and says that it's not surprising that big brands use low-quality ingredients. - 00:21–00:28 00:21–00:28 The presenter holds up the 900.care shower gel refills and says that you're not paying for water or plastic, only for the natural ingredients. - 00:29–00:35 00:29–00:35 A hand places the refills into a reusable bottle, adds tap water, and then demonstrates the shower gel on an arm. - 00:36–00:37 00:36–00:37 The presenter shows positive customer reviews. - 00:38–00:40 00:38–00:40 The presenter holds up the reusable bottle filled with shower gel and says it's only 2.49€. - 00:41–00:52 00:41–00:52 The presenter says that if you prefer quality, the 900.care shower gel refills are available in a kit with other products for 9.99€ and can be found on the 900.care website or the link below.

# Ad summary The ad opens with a dramatic scene of a man appearing to be fired from 900.care. He then addresses the camera, claiming to be a disgruntled ex-employee ready to expose the brand's 'secrets.' He proceeds to highlight the product's eco-friendly features, such as refillable shower gel and compact powder sticks, and takes credit for innovations like local manufacturing and eco-conscious delivery methods. He presents the brand as initially too expensive but claims to have pushed for an accessible price point, reducing it from 6€ to 2.49€. The 'secret' of his firing is revealed to be the brand's overwhelming success due to too many orders. The ad then features quick cuts of busy employees and products, emphasizing a special 'essential kit' at 9.99€, implying it's selling out quickly. Finally, the man, now outside, urges viewers to order to 'avenge' him, only to be humorously confronted by a colleague who reveals he was never fired but it's just his last day of internship, and the whole story was a performance for the video. He then playfully reiterates the call to action. # Brand positioning 900.care is presented as an innovative, eco-conscious brand that prioritizes sustainability and affordability in personal care products. The ad positions the brand as a disruptor to larger, less environmentally friendly companies, emphasizing its commitment to local manufacturing in France and B Corp certification. It aims to occupy a space in the consumer's mind as a responsible and accessible choice, pushing against traditional product norms by offering refillable solutions to reduce waste. The brand's tone is transparent and slightly rebellious, framed within a humorous and relatable narrative to appeal to a conscious yet value-driven audience. Its positioning is both functional (eco-friendly, easy to use, hydrating) and emotional (empowering consumers to make sustainable choices without compromising on price). # Product The featured product is a refillable shower gel system by 900.care. It consists of a reusable light blue bottle and compact white powder sticks ('bâtonnets') that customers mix with water to create the shower gel. The product is for environmentally conscious consumers looking for sustainable and affordable personal care options, especially those with sensitive skin. Explicitly stated details include: it's an 'éco-recharger' (eco-rechargeable) shower gel, 'hydratant peaux sensibles' (hydrating for sensitive skin), 'fabriqué en France' (made in France), and 'certifié Bcorp' (Bcorp certified). Its core USP is the compact powder refill system which significantly reduces packaging waste and transportation emissions ('moins de camions sur les routes'). The ad also highlights its affordability, claiming a price reduction from 6€ to 2.49€ for the refill, making eco-friendly products 'accessible à tous' (accessible to all). A 'kit essentiel' (essential kit) containing 5 products is also mentioned for 9.99€. The primary use occasion is daily showering, offering an eco-friendly alternative to traditional shower gels. # Visual style The ad features a hybrid visual style, blending scrappy, selfie-style UGC aesthetics with more polished, dynamic commercial elements. The editing rhythm is quick and dynamic, accelerating significantly during moments of intensity or product showcasing. The production quality initially feels raw and authentic, like a casual social media post, transitioning to a more slick presentation of the product and its benefits. The initial shots are static close-ups or medium shots, often in a selfie-style framing. Later, there are quick cuts and fast pans during the 'success' montage and product display, creating a sense of energy and urgency. The camera work is often handheld, contributing to the UGC feel, and includes direct-to-camera address. Audio-visual sync is evident, particularly with the music changes, sound effects (like typing), and the rapid visual cuts aligning with the escalating narrative pace. # Hooks Spoken: Je viens de me faire virer de chez 900.care et maintenant que je bosse plus chez eux, je vais vous dire tout ce qui vous cache. Text overlay: 17:41 (digital clock UI element) / Omg mais il se fait virer là ????? (Snapchat-style overlay) / Je viens de me faire virer de chez 900.care / et maintenant que je bosse plus chez eux, / Je vais vous dire tout ce qui vous cache. Visual: 00:00–00:02: A young adult male with dark hair and a beard, wearing a white short-sleeve shirt, is seen from a medium shot, sitting at a wooden table in an office setting. His head is buried in his hands, conveying distress. In the background, a large black TV screen is mounted on a white cabinet, and a fan is visible to the left. The scene is viewed through a glass partition, with the reflection of a digital clock displaying '17:41' and the Snapchat overlay 'Omg mais il se fait virer là ?????' clearly visible on the glass. The camera is stationary, providing a slightly elevated perspective, giving a voyeuristic feel. / 00:02–00:03: The same young adult male is shown in a close-up, selfie-style shot, speaking directly to the camera. He has dark, curly hair and a short beard, a concerned expression, and is wearing a white crew-neck t-shirt. The background is a plain light-colored wall. His right hand is raised, making a small pinching gesture with his thumb and index finger. / 00:03–00:05: The young adult male continues in a close-up, selfie-style shot, speaking directly to the camera with a serious expression. His right hand is down, and his left hand comes up to gesture. The background remains a plain light-colored wall. / 00:05–00:06: The young adult male is still in a close-up, selfie-style shot, speaking directly to the camera. His right hand is up, making a 'telling a secret' gesture with a slightly conspiratorial expression. The background is a plain light-colored wall. / 00:06–00:07: The young adult male is in a close-up, selfie-style shot, still speaking directly to the camera. His face remains serious, and his hands are down. The background is a plain light-colored wall. # Funnel stage Conversion # Pain points The ad addresses the pain point of **environmental guilt/concern associated with traditional, non-refillable personal care products** and the **high cost often associated with eco-friendly alternatives**. This is signaled by phrases like 'l'aspect écologique, ça manquait toujours' (the ecological aspect was always missing) and the discussion of price reduction to make it 'accessible à tous' (accessible to all). # Value propositions - Gel douche à éco-recharger (Eco-friendly, waste reduction) - Hydratant peaux sensibles (Targets specific skin need) - Fabriqué en France (Supports local economy, potentially higher quality/ethical standards) - Certifié Bcorp (Social and environmental responsibility) - Poudre compactée (Innovative format, reduces transport, less waste) - Encore plus écologique (Reduced carbon footprint through unique delivery method) - Accessible à tous / réduit le prix de 6€ à 2,49€ (Affordability, value for money, democratizes eco-friendly products) # Benefits - bien écolo - bien anti grandes marques - antipollution - accessible à tous - encore plus écologique # Features - Gel douche à éco-recharger - hydratant peaux sensibles - fabriqué en France - certifié Bcorp - poudre compactée # Call to action passe ta commande sur 900.care # Social proof - Parce que notre SAV est bombardé de messages de remerciements. # Point of view - Brand 90% – The ad is primarily narrated by an individual presented as an insider or creator for the brand, explicitly discussing the brand's products, values, and an exaggerated, humorous 'behind-the-scenes' story that ultimately promotes the brand. - Customer 10% – Brief clips of other individuals working on computers and the general casual, direct-to-camera style evoke a sense of user-generated content or a customer's perspective on the brand's success. # Storyline - 00:00–00:02 00:00–00:02: A man sits at a table in what appears to be an office, hunched over with his hands covering his face, looking distressed. A Snapchat-style overlay with a clock '17:41' and text 'Omg mais il se fait virer là ?????' (Omg is he getting fired there?????) suggests a dramatic and sudden dismissal. This moment immediately captures attention by presenting a relatable, high-stakes workplace drama, creating intrigue and a sense of voyeurism from an external, casual perspective, establishing a dramatic and mysterious tone. - 00:02–00:07 00:02–00:07: The same man, now speaking directly to the camera in a close-up, claims he's just been 'fired from 900.care' and, no longer working for them, will 'tell you everything they're hiding.' This transitions from a general workplace drama to a specific brand 'expose,' positioning the speaker as a rebellious insider with privileged information. His tone is dramatic and confessional, inviting the audience into a 'behind-the-scenes' narrative, driven by an implied sense of injustice and a promise of shocking revelations. - 00:07–00:18 00:07–00:18: The man holds up the 900.care shower gel product and packaging, describing it as 'eco-rechargeable,' 'hydrating for sensitive skin,' 'very eco,' 'anti big brands,' 'anti-pollution,' 'made in France,' and 'B Corp certified.' He lists all the positive, green attributes, initially seeming to praise the brand. This sequence builds the facade of a 'clean' and reputable brand, making his earlier claim of exposé more puzzling, and preparing for the reveal of what they're supposedly 'hiding.' The perspective is that of a knowledgeable (or seemingly knowledgeable) former employee, delivered with a slightly sarcastic or ironic undertone. - 00:18–00:23 00:18–00:23: The man takes the product apart, revealing two small white compacted powder sticks inside the 'eco-recharge' box. He explains, 'There are sticks, there are two sticks like that, and that's compacted powder.' This is the first 'reveal,' showing the innovative format of the product and setting up the idea that the brand's eco-claims are rooted in this clever, unconventional design, which was initially 'hidden' by the packaging. - 00:23–00:29 00:23–00:29: Holding up one of the powder sticks, the man claims, 'I suggested we manufacture them in France, and that's what we did. We created a factory in France, everything is fine, okay.' He takes personal credit for the 'Made in France' aspect and the creation of a local factory. This enhances his persona as a dedicated, impactful employee, making his subsequent 'firing' seem even more unjust. His tone is self-important and slightly boastful. - 00:29–00:40 00:29–00:40: The man continues, stating, 'The problem is that the ecological aspect was always missing. So, I suggested we deliver customers by post, at the same time as their mail. That way, it doesn't put more trucks on the roads, so it's even more ecological.' He again takes credit for an additional eco-innovation, reducing delivery emissions. This continues to build his 'eco-hero' narrative within the brand, presenting himself as constantly pushing for more sustainable practices. His tone is passionate and problem-solving, further deepening the mystery of his alleged dismissal. - 00:40–00:46 00:40–00:46: With a slightly distressed expression, the man reveals, 'But the problem with doing that is that it increased manufacturing costs. And so, we were selling them at 6€.' He frames the increased cost as a negative consequence of his eco-initiatives, establishing a new 'problem' for the consumer: eco-friendliness comes at a premium. This shift in tone suggests conflict and potential internal struggles within the brand, raising the stakes of his 'expose.' - 00:46–00:54 00:46–00:54: Regaining his confident demeanor, the man then states, 'But for it to be ecological and make sense, I demanded that it be accessible to everyone. And so, we reduced the price from 6€ to 2.49€.' He positions himself as the consumer's champion, fighting for affordability despite the increased production costs. This resolves the previous 'problem' by showcasing his dedication to making the product accessible, further highlighting his 'value' to the company. His tone is triumphant and customer-focused. - 00:54–01:01 00:54–01:01: Holding the product and looking genuinely shocked, the man exclaims, 'So today, this costs 2.49€. Okay, very good. And now that I've done all that, they're firing me? Because... we have too many orders?' He expresses mock disbelief at being fired after achieving both ecological and affordable solutions. This circles back to the initial hook, amplifying the humorous irony and setting up the punchline. His tone is exaggeratedly indignant and confused, drawing the audience into his 'plight.' - 01:01–01:05 01:01–01:05: The visual shifts to quick cuts of people frantically typing on computers, while the man's voice (off-screen) explains the 'real' reason for his dismissal: 'Because our customer service is bombarded with messages of thanks!' This reveals the humorous twist – he's being 'fired' not for failure, but for overwhelming success. The fast-paced visuals and positive voiceover (despite the 'firing' context) signal the brand's popularity and positive customer feedback. - 01:05–01:08 01:05–01:08: Rapid camera pans across shelves fully stocked with 900.care products in a retail setting, as the voiceover continues, 'And our ultimate offer, the essential kit with our 5 best products...' This visually reinforces the product's widespread availability and the breadth of the product line, building anticipation for the 'ultimate offer.' - 01:08–01:10 01:08–01:10: A hand arranges various 900.care products on a wooden table, while text overlays 'qui coûte seulement 9,99€ part bientôt en rupture de stock ?!' (which costs only 9.99€, will soon be out of stock?!) appear. This is the direct offer and urgency driver, visually showing the product range and implying high demand and scarcity, prompting immediate action from the viewer. - 01:10–01:13 01:10–01:13: The man, now outside and wearing sunglasses, walks confidently towards the camera, stating, 'If you want to help me get revenge, place your order on 900.care.' This is a direct call to action, humorously framed as a way for the audience to participate in his 'revenge' against the successful brand, maintaining the playful tone. - 01:13–01:19 01:13–01:19: Another man approaches him, saying, 'Eh eh Serge le Mythomane, you never did all that! But you weren't fired? It's your last day of internship.' The first man replies, 'But Aymeric, it's okay, it's just for the video.' This reveals the entire dramatic narrative was a staged prank, breaking the fourth wall and cementing the ad's humorous, self-aware tone. The perspective shifts to an external observer exposing the 'truth,' and then back to the creator acknowledging the performance. - 01:19–01:24 01:19–01:24: The first man walks towards the camera again, pointing and reiterating the CTA: 'Pass your order on 900.care and send your message to customer service to avenge me.' He fully embraces the meta-narrative, using the revealed 'prank' as a further reason to engage, concluding the ad with a playful, yet firm, call to action. His tone is mischievous and persuasive.

# Ad summary This ad showcases the 900.care brand and its refillable personal care products. The video demonstrates how to refill the brand's shampoo, hand soap, and other products using concentrated refills and water. It also highlights the brand's commitment to sustainability and reducing waste. # Brand positioning 900.care is presented as a sustainable and eco-conscious brand in the personal care industry. The brand offers refillable bottles and concentrated refills for products like shampoo, hand soap, shower gel, deodorant, and toothpaste. The brand aims to reduce plastic waste by encouraging customers to reuse bottles and minimize their environmental impact. The brand positions itself as a modern, eco-friendly alternative to traditional single-use plastic personal care products. The brand's tone is practical and solution-oriented, focusing on the functional benefits of reducing waste and simplifying personal care routines. # Product The ad features a range of 900.care personal care products, all designed with a refillable system. The products include shampoo, hand soap (Gel mains), shower gel (Gel douche), deodorant (Déo Bille), and toothpaste (Dentifrice en Pâte). Each product comes in a sleek, reusable bottle made from frosted blue plastic. The bottles are designed to be refilled using concentrated refills that come in small, dissolvable tablets or paste. To refill, the user adds the concentrated refill to the bottle, adds water, and shakes to create the full product. The toothpaste comes in a paste form that is dispensed from a pump bottle. The products are designed for everyday use and appeal to consumers looking for sustainable and eco-friendly personal care options. The ad emphasizes the ease of use and the environmental benefits of the refillable system. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the products and their use. The lighting is soft and natural, creating a bright and inviting atmosphere. The editing is simple and straightforward, with quick cuts to keep the pace moving. The overall production quality is polished, giving the ad a professional and trustworthy feel. The visual motifs include the consistent use of the frosted blue plastic bottles and the emphasis on natural elements like water and bamboo. # Hooks Spoken: 00:00–00:03: Des petits gestes qui changent tout (sauf vos habitudes) Text overlay: Des petits gestes qui changent tout (sauf vos habitudes) Visual: 00:00–00:04: Close-up shot of a pair of hands with dark nail polish opening a small cardboard box and a foil packet. The box has green text and a 'B' logo. The foil packet is labeled 'dentifrice en pâte' and '900.care.' A frosted blue plastic bottle is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of excessive plastic waste generated by traditional personal care products. # Value propositions - Small changes that make a big difference - Sustainable personal care without changing your habits - Stop buying water! (by using concentrated refills) # Benefits - Reduces plastic waste - Eco-friendly - Sustainable - Convenient refill system # Features - Refillable bottles - Concentrated refills - Shampoo - Hand soap (Gel mains) - Shower gel (Gel douche) - Deodorant (Déo Bille) - Toothpaste (Dentifrice en Pâte) # Call to action Je crée mon pack | 14,13 € 9,99 € # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and using the products. # Storyline - 00:00–00:04 The video begins with a close-up of hands opening a small cardboard box labeled with green text and a 'B' logo, suggesting a certification or eco-friendly standard. - 00:01–00:04 The hands then open a small foil packet labeled 'dentifrice en pâte' (toothpaste paste) and '900.care,' revealing two small, white, rectangular tablets. - 00:04–00:05 The hands unscrew the top of a frosted blue plastic bottle with the number '90' on it. - 00:05–00:07 The tablets are dropped into the bottle, demonstrating how the concentrated refills are added to the reusable containers. - 00:06–00:07 The hands then pick up another frosted blue plastic bottle labeled 'Shampoing' (shampoo) and drop the tablets inside. - 00:07–00:08 Water is poured into the bottle, showing the next step in the refill process. - 00:08–00:10 The hands hold a bamboo toothbrush, emphasizing the brand's commitment to natural and sustainable materials. - 00:10–00:11 Toothpaste is pumped onto the toothbrush from a frosted blue plastic bottle, demonstrating the use of the toothpaste product. - 00:11–00:12 The hands open a bottle of hand soap. - 00:12–00:13 The hand soap is pumped into a hand. - 00:13–00:17 The hands wash with the hand soap at a sink. - 00:17–00:18 The video transitions to a shot of all the 900.care products arranged on a white, textured surface. - 00:18–00:23 Text overlays appear, labeling each product: 'Gel douche' (shower gel), 'Shampoing' (shampoo), 'Gel mains' (hand soap), 'Déodorant' (deodorant), and 'Dentifrice' (toothpaste). - 00:23–00:25 The video shows a Google search for '900.care,' directing viewers to the brand's website. - 00:25–00:27 The video shows the 900.care website, highlighting the call to action 'Arrêtez d'acheter de l'eau!' (Stop buying water!) and a button to create a custom pack.

# Ad summary A woman compares a 2 euro shower gel to a 45 euro shower gel, and then reveals that the 45 euro shower gel has a rating of 0/100 on Yuka, while the 900.care shower gel has a rating of 100/100. # Brand positioning 900.care is presented as a brand that offers healthy and sustainable shower gel. The brand pushes against the norm of using water as the main ingredient in shower gel, and instead offers a product that is made with only active ingredients. The brand aligns with values of health and sustainability, and promotes a lifestyle of being eco-conscious. # Product 900.care offers a shower gel that comes in the form of two small sticks of active ingredients. The sticks are placed in a reusable bottle, and then water is added to create the shower gel. The product is for people who are looking for a healthy and sustainable shower gel option. The product is rated 100/100 on Yuka, and is made with only active ingredients. The product is also much cheaper than other shower gels on the market. The ad addresses the purchase barrier of not knowing what ingredients are in shower gel, and offers a product that is transparent about its ingredients. # Visual style The ad has a UGC feel, with a casual and friendly tone. The editing style is quick cuts, with smooth transitions. The production quality is polished, but not overly so. The pacing is consistent throughout the ad. The audio-visual sync is good, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 ça c'est 1 gel douche à 2€ et ça c'est 1 gel douche à 45€. Text overlay: 00:00–00:04 ça c'est 1 gel douche à 2€ / 00:02–00:04 et ça c'est 1 gel douche à 45€ Visual: 00:00–00:06 A woman with long brown hair, wearing glasses and a black long-sleeve shirt, stands behind a wooden table. On the table are two bottles with yellow labels. The woman gestures to the bottles as she speaks. The background is a white wall. # Funnel stage Consideration # Pain points The ad implies that the pain point is that many shower gels are filled with water and unhealthy ingredients, and that it is difficult to find a healthy and sustainable option. # Value propositions - The product is much better for your health and much cheaper. - The product is available in a kit with their 5 best products for only 9.99 euros. # Benefits - Hyper sain - Bien meilleur pour la santé - Beaucoup moins cher # Features - Reusable bottle - Active ingredients - Shower gel comes in the form of two small sticks # Call to action Ça se passe sur le site de 900.care ou sur le lien juste en dessous. # Social proof - "Il a même été élu meilleur gel douche par le magazine 60 millions de consommateurs." # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces a 2 euro shower gel and a 45 euro shower gel, and says that she will be comparing the two to see which one is better. This is intended to grab the viewer's attention and make them curious about which shower gel will win. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is playful and sets up the comparison. - 00:06–00:27 00:06–00:27 The creator examines the packaging of the two shower gels, noting that the 45 euro shower gel has a classic and nice bottle, while the 2 euro shower gel has a more original and simple bottle. She then smells both shower gels, noting that they both smell good but the 2 euro shower gel smells more chemical. This is intended to provide a first impression of the products. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is observational and sets up the next step of the comparison. - 00:27–00:46 00:27–00:46 The creator tests the texture of the two shower gels on her arm, noting that they both lather well and feel good. She then says that she doesn't understand the price difference between the two. This is intended to show that the two shower gels are similar in terms of texture and lather. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is neutral and sets up the next step of the comparison. - 00:46–01:01 00:46–01:01 The creator examines the ingredients of the 45 euro shower gel, noting that the first ingredient is water and the rest are long names that she doesn't understand. She then says that she will check the ingredients another way. This is intended to show that the 45 euro shower gel is not transparent about its ingredients. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is skeptical and sets up the reveal. - 01:01–01:22 01:01–01:22 The creator scans the 45 euro shower gel with the Yuka app, revealing that it has a rating of 0/100. She then says that this means that it is made with only bad ingredients. She then scans the 900.care shower gel with the Yuka app, revealing that it has a rating of 100/100. She then says that this means that it is made with only active ingredients. She then shows the 900.care shower gel, noting that it comes in the form of two small sticks of active ingredients that are placed in a reusable bottle and then water is added. This is intended to show that the 900.care shower gel is a healthier and more sustainable option than the 45 euro shower gel. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is excited and sets up the final recommendation. - 01:22–01:45 01:22–01:45 The creator reveals that the 900.care shower gel has been voted the best shower gel by 60 million consumers. She then says that there are no more surprises and that the 900.care shower gel is the winner. She then says that it is much better for your health and much cheaper. She then says that it is available in a kit with their 5 best products for only 9.99 euros. She then says that it can be purchased on the 900.care website or by clicking the link below. This is intended to encourage the viewer to purchase the 900.care shower gel. The perspective is from the creator, who is speaking directly to the camera in a casual and friendly tone. The tone is enthusiastic and provides a clear call to action.

# Ad summary This ad promotes 900.care's shower gel and other products. It highlights the natural, foaming, rechargeable, and good-smelling qualities of the shower gel. The ad also showcases the essential kit, which includes five products for 9.99 euros. # Brand positioning 900.care is presented as a brand focused on natural, rechargeable, and effective personal care products. The brand emphasizes simplicity and affordability, offering essential kits with multiple products at a reasonable price. The brand aims to occupy a space in the consumer's mind as an eco-conscious and value-driven option, pushing against the norms of single-use plastic and expensive personal care routines. The brand positioning is both functional (natural ingredients, rechargeable) and emotional (feeling good about eco-friendly choices). # Product The featured product is 900.care's hydrating shower gel, which is natural, foams well, is rechargeable, and smells good. It is available in the essential kit, which includes five of their best products. The kit also includes dentifrice (toothpaste), shampooing (shampoo), mousse mains (hand soap), and deo (deodorant). The entire kit is available for 9.99 euros. The ad highlights the value and comprehensive nature of the kit, addressing the purchase barrier of cost by offering multiple products at an affordable price. # Visual style The ad has a clean and bright aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is polished but maintains a casual vibe, suitable for social media platforms. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of simplicity and affordability. # Hooks Spoken: Le gel douche hydratant de 900.care est disponible dans le kit essentiels avec nos 5 meilleurs produits pour seulement 9,99€ Text overlay: Le gel douche hydratant de 900.care / Dentifrice / shampoing / dans le kit essentiels / Mousse mains / avec nos 5 meilleurs produits / Déo / pour seulement 9,99€ Visual: 00:00–00:07: A product shot of the 900.care shower gel and refill is centered on a white table. Two hands appear from the top and bottom of the frame, performing a handshake over the product. The background is a blurred office setting with posters on the wall. The lighting is bright and even. Text overlays highlight the product's features and price. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive and environmentally unfriendly personal care products. The rechargeable format and affordable kit offer a solution to these frustrations. # Value propositions - Natural, rechargeable shower gel at an affordable price - Essential kit provides a complete set of personal care products - Eco-friendly option reduces plastic waste # Benefits - Hydrating shower gel - Natural - Foams well - Rechargeable - Smells good - Affordable kit with 5 products # Features - Hydrating shower gel - Natural ingredients - Rechargeable format - Good scent - Essential kit with 5 products # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and benefits. # Storyline - 00:00–00:07 00:00–00:07: The ad starts with two hands doing a handshake over the product, with text overlays highlighting the product's features and price. This is intended to grab attention and quickly communicate the product's key selling points. The perspective is from an observer, creating a playful and engaging tone. - 00:07–00:14 00:07–00:14: The ad transitions to a shot of a box containing multiple 900.care products, including the hydrating shower gel. A voiceover describes the product and its availability in the essential kit, along with other products, for 9.99 euros. This section aims to inform the viewer about the product range and value proposition. The perspective is from the brand, with a clear and informative tone.

# Ad summary This ad promotes 900.care toothpaste tablets as a solution to the problems of traditional toothpaste tubes, such as containing too much water, humectant, and plastic. # Brand positioning 900.care is presented as an eco-conscious brand that challenges the norms of the oral hygiene industry by offering concentrated toothpaste tablets. The brand positions itself as a sustainable alternative to traditional toothpaste, addressing concerns about unnecessary ingredients like water and humectants, as well as the environmental impact of plastic tubes. By focusing on a minimalist approach with pure concentrate, 900.care appeals to consumers who value simplicity, sustainability, and cost-effectiveness in their personal care products. The brand aims to occupy a space in the consumer's mind as a responsible and innovative choice, aligning with a lifestyle that prioritizes environmental responsibility and mindful consumption. # Product The featured product is 900.care toothpaste tablets, a concentrated form of toothpaste designed to be dissolved in a reusable bottle with water. These tablets are presented as a solution to the problems associated with traditional toothpaste tubes, such as excessive water content, unnecessary humectants, and plastic waste. The tablets are described as pure concentrate of toothpaste that leaves breath fresh and protects teeth with fluoride. The product is for consumers who are environmentally conscious and looking for a sustainable alternative to traditional toothpaste. The ad addresses purchase barriers by highlighting the cost-effectiveness of the tablets, which are priced at only 2.49 euros, and by emphasizing the absence of unnecessary ingredients and plastic packaging. The ad also promotes an essential kit containing the toothpaste tablets along with other products like shampoo, shower gel, hand soap, and deodorant, all for 9.99 euros. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is decent, giving it a hybrid feel between a polished commercial and user-generated content. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The audio-visual sync is well-coordinated, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: Les marques utilisent ces trois techniques pour nous faire consommer trois fois plus de dentifrice que nécessaire. Text overlay: 00:00–00:04: Les marques utilisent ces trois techniques pour nous faire consommer trois fois plus de dentifrice que nécessaire Visual: 00:00–00:04: A man with dark hair and a beard, wearing a navy t-shirt, sits at a blue table outside with white shuttered doors in the background. He gestures with his hands while speaking. On the table is a clear glass cylinder with red tape around it, filled with green liquid. A black drill and a garden hose are also on the table. # Funnel stage Consideration # Pain points The ad highlights that traditional toothpaste tubes contain a lot of water, humectant, and plastic, leading to unnecessary waste and expense. "Les marques utilisent ces trois techniques pour nous faire consommer trois fois plus de dentifrice que nécessaire." # Value propositions - Pure concentrate of toothpaste in a reusable bottle - No water, humectant, or unnecessary plastic - Costs only 2.49 € # Benefits - Pas d'eau - Pas d'humectant - Pas de plastique inutile - Coûte seulement 2,49 € # Features - Pure concentré de dentifrice - À dissoudre dans votre flacon réutilisable - Laisse l'haleine fraîche - Protège bien vos dents grâce à son fluor # Call to action Ça se passe sur www.900.care ou sur le lien juste en dessous. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with the presenter explaining the issues with traditional toothpaste and promoting 900.care as the solution. # Storyline - 00:00–00:04 The ad begins with the presenter introducing the topic of how brands use techniques to make consumers use three times more toothpaste than necessary. - 00:05–00:16 The presenter explains the first technique: toothpaste tubes contain about 5% of completely unusable ingredients, which is like throwing away one out of every 20 tubes. - 00:16–00:26 The presenter explains the second technique: toothpaste tubes have openings that are too large, causing consumers to use twice as much toothpaste as needed. - 00:26–00:38 The presenter explains the third technique: traditional toothpaste contains a lot of water and humectant, leaving only a small amount of actual toothpaste. - 00:38–00:44 The presenter introduces 900.care toothpaste tablets as a solution, highlighting that they are pure concentrate of toothpaste to be dissolved in a reusable bottle. - 00:44–00:51 The ad shows how to use the toothpaste tablets: put the tablet in the bottle, add water, and create toothpaste. - 00:51–00:57 The presenter emphasizes that 900.care sells no water, no humectant, and no unnecessary plastic, and the tablets cost only 2.49 euros. - 00:57–01:05 The ad promotes an essential kit with five products for 9.99 euros and directs viewers to 900.care or the link below.

# Ad summary This ad uses a fishbowl analogy to demonstrate the harmful effects of toxins in everyday deodorants. The ad promotes 900.care deodorant tablets as a safe and effective alternative, highlighting their natural ingredients and positive Yuka rating. It concludes with a call to action to purchase the essential kit. # Brand positioning 900.care is presented as a brand that prioritizes health and safety by offering deodorant products free from harmful chemicals like aluminum salts, phthalates, and parabens. The brand positions itself as a solution for those seeking natural and effective personal care products, emphasizing its commitment to using formulas of natural origin. The brand aligns with a lifestyle that values wellness and environmental consciousness, pushing against the norm of using potentially toxic ingredients in everyday hygiene products. The brand positioning is both functional, highlighting the product's effectiveness and natural composition, and emotional, appealing to consumers' desire for a healthier lifestyle. # Product The featured product is a deodorant tablet from 900.care, designed to be a healthy and effective alternative to traditional deodorants. The tablet is described as providing 48-hour protection and is formulated without aluminum salts, phthalates, or parabens, using only ingredients of natural origin. The product is intended for individuals concerned about the potential health risks associated with conventional deodorant ingredients. The ad addresses the purchase barrier of skepticism towards natural deodorants by highlighting the product's effectiveness and its 100/100 rating on Yuka, a product-scanning application that rates products based on their impact on health, the environment and society. The tablet is shown being used in conjunction with a reusable container, emphasizing the brand's commitment to sustainability. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout. The visual motifs include the recurring use of the fishbowl analogy and close-ups of the product. The production quality is high, with clear lighting and smooth transitions, supporting the intended tone of education and promotion. # Hooks Spoken: Imaginez que cet aquarium, c'est votre corps. Et ce poisson, et bah c'est vous. Visual: 00:01–00:04: The man sits at the table, gesturing towards the fishbowl. He wears a black t-shirt and has a microphone attached to his shirt. The background features a well-lit living room with a fireplace, bookshelves, and decorative items. # Funnel stage Consideration # Pain points The ad highlights the accumulation of toxins in the body from daily use of conventional deodorants, which can lead to health problems. "Et jour après jour après jour, les produits toxiques s'accumulent dans votre corps. Et un jour, c'est trop. Ce qui semblait être inoffensif devient un vrai problème pour votre santé." # Value propositions - Healthy and effective deodorant for 48 hours - Formulas of natural origin rated 100/100 on Yuka - Stop poisoning your body with toxic deodorants # Benefits - Healthy deodorant - Effective deodorant - Safe for your body # Features - Deodorant tablet - 48-hour protection - Formulas of natural origin - No aluminum salts - No phthalates - No paraben # Call to action Vous pouvez découvrir notre kit essentiel avec nos cinq meilleurs produits pour seulement 9,99 € sur notre site 900.care. # Social proof - The product is rated 100/100 on Yuka, a product-scanning application that rates products based on their impact on health, the environment and society. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the presenter acting as the voice of the brand to educate and promote its product. # Storyline - 00:00–00:04 The ad begins with an analogy comparing a fishbowl to the human body and a fish to oneself, setting the stage for illustrating the impact of toxic substances. - 00:04–00:07 The presenter introduces the concept of using toxic deodorants daily, posing the question of what happens when these products are applied day after day. - 00:07–00:19 The presenter adds drops of colored liquid to the fishbowl over time, representing the accumulation of toxins in the body from daily deodorant use. - 00:19–00:24 The presenter reveals that after prolonged use, the accumulation of toxins becomes overwhelming, turning something seemingly harmless into a health problem. - 00:24–00:30 The presenter introduces 900.care as a solution, presenting a deodorant tablet that is healthy and effective for 48 hours. - 00:31–00:36 The ad highlights the product's key features, emphasizing that it is free from aluminum salts, phthalates, and parabens, and made with formulas of natural origin, earning a 100/100 rating on Yuka. - 00:37–00:46 The presenter encourages viewers to stop poisoning their bodies and introduces the 900.care essential kit, available for €9.99 on their website.

# Ad summary This video features a creator who initially reflects on her past use of traditional aluminum-based deodorants, highlighting the health risks associated with them, such as cysts and abscesses. She explains the mechanism of antiperspirants, which block sweat glands and prevent natural perspiration, contrasting this with the body's essential need to sweat for temperature regulation, toxin elimination, and immune support. The creator then introduces 900.care's refillable, aluminum-free deodorant, demonstrating how to prepare it with a tablet and tap water. She emphasizes its 48-hour effectiveness and ingredients like baking soda that combat odor-causing bacteria, backed by a 100/100 Yuka score. The ad concludes with a call to action to visit the 900.care website, promoting a special pack offer that includes the deodorant and other products. # Brand positioning 900.care positions itself as a health-conscious and environmentally responsible brand in the personal care market. It aims to occupy a space in the consumer's mind as a modern, safe, and effective alternative to conventional products, particularly deodorants containing aluminum salts. The brand aligns with values of transparency, natural ingredients, and sustainability, emphasizing that its products are free from harmful chemicals and are refillable to reduce waste. It pushes against the norm of traditional deodorants that block natural bodily functions, instead promoting products that work with the body's natural processes while ensuring freshness. The brand's positioning is both functional (effective against odor for 48 hours, made with baking soda) and emotional (promoting well-being, trust in ingredients, and environmental stewardship). The ad also implicitly positions the brand as innovative by introducing a refillable system for personal care products. # Product The primary product featured is the 900.care rechargeable deodorant. It is a natural, aluminum-free deodorant designed to replace traditional antiperspirants. The product works by using a refill tablet of ingredients that is dissolved in tap water within a reusable container. It is specifically for individuals concerned about the health implications of aluminum salts in deodorants and those looking for an effective, natural, and eco-friendly alternative. Key features highlighted are its aluminum-free composition ('0 sels d'aluminium'), the inclusion of bicarbonate of soda ('bicarbonate de soude') to neutralize odor-causing bacteria, and a proven efficacy of 48 hours. The ad also features its 100/100 Yuka score as an indicator of its healthy composition. The refillable format addresses purchase barriers related to sustainability and waste. While focusing on the deodorant, the ad also briefly mentions a 'pack' available that includes the deodorant with four other products: shower gel, shampoo, hand gel, and toothpaste, all seemingly part of the same refillable system. # Visual style The ad features a hybrid visual style, blending scrappy, authentic UGC with polished explainer graphics and website footage. The production quality initially feels like a casual selfie-style video, particularly with the split-screen framing that mimics social media duets or reactions. Lighting is natural or studio-lit but appears informal. The editing is quite dynamic with quick cuts (approximately 1 cut every 2-3 seconds, with faster cuts during product demonstrations or text overlays), maintaining a fast pacing characteristic of short-form video. Visual motifs include the consistent direct address to the camera by the main creator and the use of split screens to illustrate past vs. present or to highlight a reaction. The simple, informative animations are integrated smoothly to explain complex concepts without disrupting the overall casual tone. Audio-visual sync is strong, with cuts, text overlays, and product actions precisely timed to the creator's spoken lines. # Hooks Spoken: À ce moment-là, j'étais en train de faire 1 énorme connerie. Text overlay: À ce moment-là / j'étais en train de faire 1 énorme connerie Visual: 00:00–00:02: Close-up shot from an over-the-shoulder perspective of a female's armpit. Her left arm is raised, revealing the underarm area with some short, dark hair visible. A pale, white and silver roll-on deodorant is being applied to the underarm, leaving a clear, wet streak. Her hand has neatly manicured nails painted dark red with a glittery topcoat, and she wears a silver ring with a clear stone on her ring finger. The background is a blurry bathroom with a white sink and a light blue toothbrush. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the health risks associated with traditional deodorants containing aluminum salts, specifically the potential for developing cysts or abscesses in the armpits. The ad states, "qu'elle a eu des kystes ou des abcès à cause de ce déo." # Value propositions - a deodorant that allows you to do whatever you want, you'll never smell bad (implied from old product, then delivered by new product) - healthy and effective deodorant - composition-wise, we're good! - pack with four other products for only 9.99€ # Benefits - you'll never smell bad - tu vas sentir bon - combat les mauvaises odeurs - safer for your body # Features - rechargeable - 0 sels d'aluminium - efficacité prouvée 48h - contient du bicarbonate de soude - noté 100/100 sur Yuka # Call to action All CTAs are in French: "je te conseille d'aller voir sur le site de 900.care" "Arrêtez d'acheter de l'eau!" (Website headline) "Je crée mon pack | 14,13 € 9,99 €" (Website button) "alors fonce sur le site pour pas rater ça" # Social proof - The claim of another woman developing cysts/abscesses from traditional deodorant, although indirect, serves as a negative social proof against conventional products (00:08–00:13). - "il est noté 100/100 sur Yuka" – Female 1 (Creator) # Point of view - Customer 70% – The creator shares her personal experience and anxieties about deodorants, directly addressing the audience with relatable problems and solutions. - Brand 30% – The brand's scientific explanations (blocking sweat, bacteria) and product demonstration and promotion are delivered by the creator as an informed advocate. # Storyline - 00:00–00:02 00:00–00:02: The creator shows herself applying a traditional roll-on deodorant to her armpit. The visual is close-up, showing the product applying a clear, somewhat gel-like substance to hair growth in the underarm area. - 00:00–00:02 00:00–00:02: This action is immediately followed by a voiceover explaining that she was "making a huge mistake" at that moment. The intent is to establish a past problem or regret, creating intrigue and setting up the current-day solution. - 00:02–00:06 00:02–00:06: The creator appears in a split screen, with her past self (top, looking at phone) and present self (bottom, holding an old deodorant). She asks if viewers recognize "this deodorant that allows you to do whatever you want, you'll never smell bad." This introduces the common perception and desire for traditional deodorants, setting up the problem statement. - 00:06–00:13 00:06–00:13: She then reveals that this product was her "favorite deodorant for over a year" until she saw a woman who explained that she developed cysts or abscesses in her armpits because of it. This creates a strong negative association with the old product and personalizes the health risk, leveraging a relatable experience. - 00:13–00:20 00:13–00:20: The creator, now in a full-screen, direct-address shot, discusses the potential health consequences (cysts/abscesses) linked to the old deodorant, though she doesn't know the specific details of the woman's condition. The tone is concerned and informative, signaling a shift to educating the viewer. - 00:20–00:27 00:20–00:27: She explains that it's not surprising because aluminum salts in traditional deodorants block sweat glands, preventing perspiration from exiting. A simple animation visually aids this explanation, making the scientific concept accessible and reinforcing the negative impact of aluminum salts. - 00:27–00:28 00:27–00:28: The creator concludes this point by stating that blocking sweat is "not good at all for the body in the long term." This reinforces the health concern. This segment transitions into addressing the general anxiety around body odor and sweat. - 00:28–00:31 00:28–00:31: In a split screen again, her past self (top) looks sad, while her present self (bottom, holding the old deodorant) confesses she was "always anxious about smelling bad, sweating, all that stuff stresses me out." This establishes a relatable emotional pain point for the audience. - 00:31–00:39 00:31–00:39: Back in full screen, she corrects common misconceptions, explaining that sweat itself doesn't smell; it's bacteria on the armpits mixing with sweat that causes odor. This educates the viewer and prepares them for a solution that targets bacteria, not just sweat. - 00:39–00:48 00:39–00:48: In split screen, her past self (top, pensive) listens while her present self (bottom, holding the old deodorant) states she's now looking for a new deodorant that prevents sweating *and* isn't full of aluminum. She then directly asks the audience, "what deodorant do you use to smell good?" This directly engages the audience and transitions to introducing the solution. - 00:48–00:54 00:48–00:54: In full screen, the creator responds to her own question, stating it's good timing because she has a deodorant to recommend: the 900.care rechargeable deodorant. She holds up a small refill tablet, showcasing the product. This is the reveal of the solution. - 00:54–00:59 00:54–00:59: A demonstration shot shows a hand placing the tablet into the reusable container and adding tap water. This visually explains the simple, eco-friendly preparation process, making it seem easy and accessible. - 00:59–01:03 00:59–01:03: The creator, back in full screen, proudly states the deodorant offers "48h proven efficacy," promising that "you will smell good." She gestures to her armpit area, implying confident use. This highlights the product's effectiveness. - 01:03–01:08 01:03–01:08: She further explains that it contains baking soda to "kill the bacteria" responsible for bad odors. The animation from earlier is reused, but this time showing the baking soda (represented by circles) neutralizing the bacteria. This reinforces the scientific, effective solution. - 01:08–01:11 01:08–01:11: She assures the audience there are "zero aluminum salts" and displays a Yuka app screenshot showing a 100/100 score for the product. This directly addresses the earlier health concern with strong social proof. - 01:11–01:14 01:11–01:14: The creator confidently states, "so, composition-wise, we're good!" This wraps up the ingredient-focused benefits. She then shifts to address the concept of sweating. - 01:14–01:24 01:14–01:24: She acknowledges that with this deodorant, you will still sweat, but explains that sweating is a "natural mechanism, super important for your body" to regulate temperature, eliminate toxins, and support immune defenses. This re-frames sweating as a positive, healthy process, alleviating any concerns about a non-antiperspirant product. - 01:24–01:28 01:24–01:28: She encourages viewers to try the deodorant if they want a "healthy and effective" one, advising them to visit the 900.care website. This serves as a direct call to action. - 01:28–01:30 01:28–01:30: A screen recording shows her typing "900.care" into Google and clicking on the search result. This visually guides the user on how to find the product. - 01:30–01:31 01:30–01:31: A screenshot of the 900.care website is displayed, with the headline "Arrêtez d'acheter de l'eau!" (Stop buying water!) and an image of a product pack. This reinforces the brand's eco-friendly message and introduces an offer. - 01:31–01:37 01:31–01:37: The creator mentions that the deodorant is available in a pack with four other products for only 9.99€. A visual overlay labels each product in the pack (Shower Gel, Shampoo, Hand Gel, Deodorant, Toothpaste). This highlights the value proposition and the current offer. - 01:37–01:38 01:37–01:38: The ad ends with a final strong call to action: "So, rush to the site so you don't miss out!" This creates urgency and reinforces the offer.

# Ad summary This ad highlights how major brands are reducing the quantity of product in their packaging while maintaining the same price. The ad introduces 900.care as an alternative, offering concentrated ingredients in dissolvable sticks that can be mixed with water in a reusable bottle, reducing plastic waste and ensuring customers only pay for active ingredients. # Brand positioning 900.care is presented as a sustainable and transparent alternative to traditional personal care brands. The brand emphasizes its commitment to reducing plastic waste by offering concentrated ingredients in dissolvable sticks that can be mixed with water in a reusable bottle. This approach challenges the norm of selling water-diluted products in disposable plastic packaging. The brand positions itself as a solution for consumers who are environmentally conscious and seek value for their money by only paying for active ingredients. # Product 900.care offers a range of personal care products in dissolvable stick form, including shower gel, shampoo, toothpaste, hand gel, and deodorant. These products are designed to be mixed with water in a reusable bottle, reducing plastic waste and ensuring customers only pay for active ingredients. The dissolvable sticks are easy to use: simply drop them into the reusable bottle, add water, and wait a few hours for the product to dissolve. The resulting product is described as high-quality and effective, with the shower gel being noted for its rich lather and a 100/100 rating on Yuka, indicating its safety and environmental friendliness. The brand addresses the purchase barrier of environmental concern by offering a sustainable alternative to traditional plastic-packaged products. # Visual style The ad has a UGC feel with a mix of close-up shots and quick cuts. The production quality is relatively polished, with clear visuals and well-lit scenes. The editing rhythm is fast-paced, with cuts timed to the voiceover. The visual motifs include the use of beakers to demonstrate the quantity of product and the blue reusable bottles to highlight the brand's sustainability. # Hooks Spoken: 00:00–00:02: Les grandes marques nous prennent vraiment pour des cons. Text overlay: 00:00–00:02: C'est censé être les 2 mêmes gels douche / 00:00–00:02: 280ml / 00:00–00:02: 300ml Visual: 00:00–00:02: Two clear beakers are placed on a wooden surface. The beaker on the left contains 280ml of a pink liquid, while the beaker on the right contains 300ml of a red liquid. Text overlay: "C'est censé être les 2 mêmes gels douche" (These are supposed to be the same shower gels). Below each beaker, the volume is labeled: "280ml" and "300ml". Two large pink bottles are visible in the background. # Funnel stage Consideration # Pain points The ad highlights the frustration of major brands reducing the quantity of product in their packaging while maintaining the same price. This is signaled by the visual comparison of the two beakers with different amounts of liquid and the text overlay: "C'est censé être les 2 mêmes gels douche" (These are supposed to be the same shower gels). # Value propositions - Sustainable alternative to traditional plastic-packaged products - Cost-effective by only paying for active ingredients - Convenient and easy to use with dissolvable sticks - Safe and environmentally friendly products # Benefits - Reduces plastic waste - Only pay for active ingredients - High-quality and effective products - Rated 100/100 on Yuka # Features - Dissolvable sticks containing concentrated ingredients - Reusable bottle - Range of products: shower gel, shampoo, toothpaste, hand gel, and deodorant # Call to action c'est dispo sur leur site ou sur le lien juste en dessous # Social proof - "et qui est noté 100/100 sur Yuka" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is sharing her personal experience and discovery of the brand. # Storyline - 00:00–00:02 The video starts by showing two beakers filled with different amounts of pink liquid, labeled as shower gels, with the text overlay stating that they are supposed to be the same. This is intended to create curiosity and highlight the issue of brands deceiving customers. - 00:02–00:06 The creator shares her experience of noticing a change in the packaging of her usual shower gel while shopping. This sets the stage for her investigation into the issue. - 00:06–00:15 Upon returning home, the creator compares the new and old bottles of shower gel, revealing that the new bottle contains 20ml less product but is sold at the same price. This emphasizes the deception and motivates her to investigate further. - 00:15–00:26 The creator researches the issue and discovers that brands are selling water in disposable plastic packaging while reducing the quantity of active ingredients to maximize profit. This highlights the environmental and economic problems with traditional personal care products. - 00:26–00:31 The creator introduces 900.care as a solution, explaining that the brand offers concentrated ingredients in dissolvable sticks, allowing customers to buy only the active ingredients and reduce plastic waste. This positions 900.care as a sustainable and transparent alternative. - 00:31–00:36 The creator demonstrates how to use 900.care products, showing the dissolvable sticks being added to a reusable bottle with water. This provides a practical demonstration of the product's ease of use. - 00:36–00:38 The creator shows the resulting shower gel being used, emphasizing its quality and lather. This reinforces the product's effectiveness and desirability. - 00:38–00:41 The creator highlights the 100/100 rating on Yuka, reinforcing the product's safety and environmental friendliness. This builds trust and credibility. - 00:41–00:45 The creator showcases the range of 900.care products, including shampoo, toothpaste, hand gel, and deodorant. This expands the product offering and positions 900.care as a comprehensive personal care solution. - 00:45–00:49 The creator promotes a complete kit of five products for a special price of €9.99. This provides a compelling offer and encourages immediate purchase. - 00:49–00:54 The creator directs viewers to the 900.care website or the link below to purchase the products. This provides a clear call to action and facilitates the purchase process.

# Ad summary This ad promotes 900.care deodorant as a natural, healthy, and effective alternative to traditional deodorants. The ad begins by showing a woman demonstrating ineffective methods to deal with sweat and body odor. She then introduces the 900.care deodorant as a better solution. The ad highlights the product's natural ingredients, 48-hour effectiveness, and the fact that it doesn't block pores. It also emphasizes the importance of sweating for body temperature regulation. The ad concludes by showcasing the product's availability in a pack with other bestsellers and provides a call to action to visit the 900.care website or click the link below. # Brand positioning 900.care is presented as a brand that offers natural, healthy, and effective personal care products. The brand positions itself as an alternative to traditional products that may contain harmful chemicals or block pores. It aligns with values of health, wellness, and environmental consciousness by offering reusable packaging and natural ingredients. The brand pushes against the norm of using potentially harmful ingredients in personal care products and promotes the importance of natural bodily functions like sweating. The brand positioning is both functional (effectiveness, natural ingredients) and emotional (health, wellness, environmental consciousness). # Product The featured product is 900.care deodorant, a natural deodorant that is healthy and effective for 48 hours. It is designed for individuals who want to neutralize bad odors without blocking their pores. The deodorant comes in a reusable container, and the active ingredients are delivered in a tablet form. To use, one tablet is placed in the reusable container, water is added, and after a few hours, the deodorant is ready for use. The product is rated 100/100 on Yuka, indicating its high quality and safety. The deodorant is available in a pack with the brand's five best-selling products. The ad emphasizes that sweating is essential for body temperature regulation and that this deodorant allows for natural sweating while neutralizing odors. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent with quick cuts to maintain viewer engagement. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Je te donne l'astuce anti-transpi du reste de ta vie ! Text overlay: 00:00–00:02 Je te donne l'astuce anti-transpi du reste de ta vie ! Visual: 00:00–00:02 A woman with short auburn hair, wearing large red glasses and a black turtleneck, stands behind a light blue table. She raises her right arm, revealing a white pad under her armpit. The background is a beige curtain. The camera is stationary and at eye level. The lighting is bright and even. Text overlays appear on the screen. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with sweat and body odor using ineffective methods or products that may contain harmful chemicals or block pores. The ad visually demonstrates this frustration by showing the presenter adding liquids to beakers, representing ineffective solutions. # Value propositions - Natural, healthy, and effective deodorant - Long-lasting odor protection without blocking pores - Environmentally friendly with reusable packaging - Safe and high-quality ingredients (Yuka rating 100/100) # Benefits - Neutralizes bad odors - Doesn't block pores - Allows for natural sweating - Easy to use - Environmentally friendly # Features - Natural ingredients - Reusable container - Active ingredients in tablet form - 48-hour effectiveness - Rated 100/100 on Yuka # Call to action Alors fonce sur le site de 900.care ou clique sur le lien juste en dessous. # Social proof - "Après t'as un déo noté 100 sur 100 sur Yuka." # Point of view - Customer 5% – The customer POV is communicated through a first-person view of the product being prepared. - Brand 90% – The brand POV is communicated through scripted lines, product claims, and demonstrations. - Expert 5% – The expert POV is communicated through the Yuka rating, which is presented as an outside validation of the product's quality. # Storyline - 00:00–00:02 00:00–00:02 The presenter raises her arm to show a white pad under her armpit and says she will give the viewer an anti-perspirant tip for the rest of their life. This is intended to grab the viewer's attention by promising a long-term solution to perspiration issues. The perspective is from the presenter, who is speaking directly to the audience in a friendly and casual tone. - 00:02–00:05 00:02–00:05 The presenter asks if the viewer wants to camouflage the smell of perspiration and then adds red liquid to a beaker of water. This is intended to highlight a common desire to mask body odor and then presents a flawed solution. The perspective is from the presenter, who is speaking directly to the audience in a questioning and slightly mocking tone. - 00:05–00:08 00:05–00:08 The presenter asks if the viewer wants to neutralize bacteria and then adds blue liquid to a beaker of water. This is intended to highlight another common desire to eliminate bacteria and then presents a flawed solution. The perspective is from the presenter, who is speaking directly to the audience in a questioning and slightly mocking tone. - 00:08–00:11 00:08–00:11 The presenter asks if the viewer wants to absorb humidity and then adds black liquid to a beaker of water. This is intended to highlight a common desire to absorb moisture and then presents a flawed solution. The perspective is from the presenter, who is speaking directly to the audience in a questioning and slightly mocking tone. - 00:11–00:14 00:11–00:14 The presenter asks why do all these absurd things when you can use this, while holding up a small white tablet. This is intended to transition from ineffective solutions to the advertised product. The perspective is from the presenter, who is speaking directly to the audience in a questioning and slightly mocking tone. - 00:14–00:21 00:14–00:21 The presenter introduces the product as a natural, healthy, and effective 48-hour deodorant that neutralizes bad odors without blocking pores. This is intended to present the product as a superior alternative to traditional deodorants. The perspective is from the presenter, who is speaking directly to the audience in an informative and enthusiastic tone. - 00:21–00:24 00:21–00:24 The presenter says that sweating is essential if you don't want your body to overheat. This is intended to emphasize the importance of sweating and position the product as one that allows for natural sweating. The perspective is from the presenter, who is speaking directly to the audience in an informative and slightly urgent tone. - 00:24–00:31 00:24–00:31 The presenter shows how to use the product by placing a tablet of active ingredients into the reusable bottle and adding tap water. This is intended to demonstrate the ease of use of the product. The perspective is from the customer, showing a first-person view of the product being prepared. - 00:31–00:36 00:31–00:36 The presenter shows a Yuka rating of 100/100 for the deodorant, followed by a shot of a woman with her arm raised, and then a shot of a deodorant bottle being thrown in the trash with a red X over it. This is intended to provide social proof of the product's quality and safety, and to show that the product is a better alternative to traditional deodorants. The perspective shifts between an external source (Yuka rating) and the brand (showing the product in a positive light). - 00:36–00:42 00:36–00:42 The presenter states that the product is currently available in a pack with the brand's five bestsellers for only €9.99. This is intended to create a sense of urgency and provide an incentive to purchase the product. The perspective is from the presenter, who is speaking directly to the audience in an enthusiastic tone. - 00:42–00:47 00:42–00:47 The presenter tells the viewer to go to the 900.care website or click the link below. This is intended to provide a clear call to action for the viewer to purchase the product. The perspective is from the brand, providing a direct instruction to the audience.

# Ad summary The ad features a conversation between two friends in a supermarket. One friend (Female 1) is trying to gather ingredients to make her own DIY deodorant, expressing concern about chemical-laden products. The other friend (Male 1) intervenes, presenting the 900.care refillable deodorant as a superior, natural, effective, and affordable alternative. He highlights its Yuka score, lack of aluminum salts, 48-hour efficacy, and refillable nature, then reveals a cost-effective product pack. The ad concludes with a screen recording of a Google search for '900.care' leading to their website with an explicit offer, emphasizing convenience and value. # Brand positioning 900.care positions itself as an innovative, eco-conscious brand that offers effective, natural, and affordable personal care solutions. It aims to occupy a space in the consumer's mind as a modern alternative to traditional beauty and hygiene products, challenging the norm of single-use plastics and chemical ingredients. The brand promotes values of sustainability, health-consciousness, and simplicity, appealing to consumers looking for 'clean' and effective options without compromise. Its positioning is both functional, emphasizing product efficacy and cost-savings, and emotional, by providing peace of mind through natural ingredients and environmental responsibility. # Product The main product featured is the 900.care refillable deodorant, presented as a natural and highly effective solution for daily hygiene. It works by dissolving a small pastille (refill) into water within a reusable container. Key features highlighted include being 'sans sels d'aluminium' (without aluminum salts), rated '100/100 sur Yuka' (a high score on a product rating app for health impact), and providing 'efficace 48h' (48-hour efficacy). It's also 'rechargeable' (refillable), reducing plastic waste. The ad implies it's for individuals seeking natural, safe, and environmentally friendly deodorant options, particularly those concerned about the ingredients in conventional deodorants or the effort of making DIY versions. Later, a 'pack' of 5 products (Déo Bille, Dentifrice en Pate, Shampoing, Gel Mains, Gel Douche) is introduced, all seemingly following the same refillable or low-waste principle, targeting consumers looking for a comprehensive eco-friendly personal care routine. # Visual style The visual style is characterized by a scrappy, authentic UGC (User-Generated Content) feel, primarily shot handheld. The production quality is lo-fi, mimicking casual social media content, which supports an approachable and relatable tone. Editing is fast-paced with quick cuts between conversational moments, product reveals, and a brief demo, maintaining viewer engagement. The supermarket and home bathroom settings contribute to a natural, everyday aesthetic. The camera movement is mostly handheld and dynamic, following the action and reactions closely, enhancing the first-person perspective. The visual motifs include close-ups on facial expressions and product interactions. The pacing is consistent and quick throughout the ad, punctuated by audible dialogue. Audio-visual sync is evident as cuts and text overlays are precisely timed with the spoken conversation, enhancing the narrative flow and impact of key information. # Hooks Spoken: mais Inès qu'est-ce que tu es en train de faire / ah mais tu tombes bien / tu sais pas où je peux trouver une blouse Text overlay: POV : ta coloc fait des courses un peu étranges... Visual: POV shot from chest height, walking through a brightly lit supermarket aisle with shelves of cleaning products and various items. The camera follows Female 1, a young Caucasian woman in a black puffer jacket and pink sweater, wearing large eyeglasses, who is pushing a small red shopping basket filled with groceries. Her face is mostly turned away. A 'Carrefour' logo is visible on a red wall section. / Close-up on Female 1's face, slightly to the right of the frame, as she turns to look at the camera (Male 1). She holds a small white paper slip (shopping list) in her left hand. The background shows shelves of various cleaning products. / Medium shot of Female 1, looking at the camera, holding the paper slip. The red shopping basket is visible at the bottom of the frame, containing various packaged goods. The supermarket aisle with shelves of cleaning supplies and hygiene products forms the background. Her expression is focused, then she looks around as if searching. # Funnel stage Consideration # Pain points The central pain point is the concern about chemical ingredients in conventional deodorants and the inconvenience and perceived necessity of making DIY alternatives. This is signaled when Female 1 states, 'en fait j'ai besoin de faire mon déo moi-même, j'ai vu une recette de ouf sur [inaudible]' and 'bourré de trucs chimiques'. # Value propositions - It's a deodorant that's rated '100/100 sur Yuka' - It's 'rechargeable', saving money and reducing waste. - It's 'efficace 48h', providing long-lasting protection. - It's only '3,33€ seulement' for the deodorant, offering great value. - A pack of 5 products is '9,99€ seulement', offering a comprehensive solution at a low price point. - 'Arrêtez d'acheter de l'eau!' highlights that you're paying for concentrated product, not just water. # Benefits - No need to make your own deodorant - No chemical stuff (implied benefit from 'bourré de trucs chimiques') - Good for health (implied by Yuka score and 'sans sels d'aluminium') - Long-lasting efficacy (48h) - Cost-effective (implied by '3,33€ seulement' and '9,99€ seulement' for 5 products) - Environmentally friendly (implied by 'rechargeable' and 'Arrêtez d'acheter de l'eau!') # Features - sans sels d'aluminium - rechargeable - pastille à l'intérieur - efficace 48h # Call to action Tu devrais le prendre (00:51), search '900.care' (00:50-00:51, visual overlay), 'Je crée mon pack | 14,13 € 9,99 €' (00:52-00:55, website button) # Social proof - "pas du tout c'est noté 100 sur 100 sur Yuka" - Male 1 (Creator) - "franchement c'est mon déo de tous les jours" - Male 1 (Creator) # Point of view - Customer 70% – The ad is primarily filmed from the perspective of Male 1 interacting with Female 1 in a supermarket, simulating a natural conversation between friends. - Brand 30% – Product demonstrations, on-screen text overlays with product details, and the final website screen recording directly present brand information and offerings. # Storyline - 00:00–00:00 The ad opens with a first-person perspective (Male 1) following Female 1 through a supermarket aisle, asking her what she's doing. - 00:00–00:09 Female 1, holding a small shopping basket filled with various household items, looks for 'blouse' to make DIY deodorant, explaining her need to avoid chemical-laden products. - 00:13–00:16 Male 1 interrupts, suggesting there's a better way than making DIY deodorant, expressing skepticism about her current method and items. - 00:19–00:20 Male 1 introduces the 900.care deodorant, explaining its simplicity and effectiveness, directly addressing Female 1's concern about chemicals. - 00:22–00:25 Female 1 expresses doubt, assuming it's a 'trendy thing full of chemical stuff,' which allows Male 1 to counter her misconception. - 00:26–00:29 Male 1 refutes her claim by showing the Yuka app rating of '100/100' for the deodorant, highlighting its 'sans sels d'aluminium' quality and refillable nature, emphasizing its health and environmental benefits. - 00:30–00:33 A hands-on demo illustrates how to prepare the deodorant by placing a pastille into the container and adding water, demonstrating the product's ease of use and innovative refill system. - 00:33–00:34 Male 1 reinforces the product's efficacy ('efficace 48h'), further addressing any lingering doubts about its performance. - 00:35–00:40 Female 1 questions the efficacy and then the potential cost, allowing Male 1 to reveal the product's affordability. - 00:41–00:49 Male 1 presents the price ('3,33€ seulement') for the deodorant and then introduces a pack of 5 products for '9,99€ seulement,' surprising Female 1 with the value. - 00:49–00:50 Female 1 expresses amazement at the low price for multiple products ('genre j'ai 5 produits pour 10?'), leading into the clear call to action to search for the brand. - 00:50–00:55 The ad concludes with a screen recording of someone searching for '900.care' on Google and navigating to the brand's website, explicitly showing the path to purchase and the product pack offer.

# Ad summary This ad promotes 900.care's refillable shampoo as a natural and effective alternative to traditional shampoos that contain silicone. The ad highlights the benefits of using a silicone-free shampoo for healthier hair and showcases the brand's commitment to sustainability. # Brand positioning 900.care is presented as a brand that offers natural and eco-friendly alternatives to traditional personal care products. The brand positions itself as a solution for consumers seeking sustainable and healthy options, particularly in hair care. It emphasizes the absence of harmful ingredients like silicone in its products, aligning with a health-conscious and environmentally aware lifestyle. The brand pushes against the norms of conventional shampoos that often contain silicones, which, while providing a temporary glossy effect, can ultimately damage hair. 900.care aims to occupy a space in the consumer's mind as a provider of effective, natural, and sustainable personal care solutions. # Product The featured product is 900.care's refillable shampoo, a natural and silicone-free alternative to traditional shampoos. It comes in the form of small sticks containing active ingredients that are added to a reusable bottle with tap water to create a shampoo. The shampoo is noted as being rated excellent on Yuka, a product-scanning app, and contains no harmful silicones or sulfates. It is designed for individuals seeking a natural and sustainable hair care option that effectively cleanses and nourishes hair without the damaging effects of silicones. The ad addresses the purchase barrier of traditional shampoos containing harmful ingredients by highlighting the natural and silicone-free composition of the 900.care shampoo. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial, supporting a relatable and informative tone. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: T'as du mal à garder tes cheveux hydratés ? Essaie l'huile de coco. Text overlay: t'as du mal à garder tes cheveux hydratés / essaie l'huile de coco Visual: 00:00–00:02 Close-up shot of a woman's blonde hair, which appears dry and frizzy. The woman's hand is visible as she touches her hair. The background is a blurred bathroom setting with gray tiles. / 00:02–00:03 Close-up shot of a woman's hand pouring a yellow liquid (coconut oil) from a red bottle into a white sink. The background is a gray-tiled wall and a chrome faucet. # Funnel stage Consideration # Pain points The central frustration is having dry and damaged hair despite using many hair care products. This is signaled by the woman's statement: "C'est pour ça que t'as les cheveux super secs même après avoir appliqué 10 000 soins" (That's why you have super dry hair even after applying 10,000 treatments). # Value propositions - Natural and silicone-free shampoo for healthier hair - Refillable format for sustainability - Affordable kit with multiple best-selling products # Benefits - Hydrated hair - Natural ingredients - Silicone-free - Good-smelling shampoo - Lathers well - Good for your hair - Eco-friendly - Affordable # Features - Refillable shampoo - Natural ingredients - Rated excellent on Yuka - Silicone-free - Available in sticks - Reusable bottle - Lathers well # Call to action Alors va sur le site de 900.care ou clique sur le lien juste en dessous # Social proof - "il a carrément été élu meilleur shampoing par 60M de consommateurs" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and knowledge about the product. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a woman asking if the viewer has trouble keeping their hair hydrated, then suggests trying coconut oil. This is conveyed from the perspective of a customer sharing a common hair care struggle and offering a solution. The tone is casual and relatable. - 00:03–00:05 00:03–00:05 The woman admits that using coconut oil is not very practical. This is conveyed from the perspective of a customer acknowledging the drawbacks of a common hair care remedy. The tone is honest and humorous. - 00:05–00:09 00:05–00:09 The woman states that the goal is not to look like one is coming out of an oil refinery. This is conveyed from the perspective of a customer expressing a desire to avoid an overly greasy appearance. The tone is humorous and relatable. - 00:10–00:12 00:10–00:12 The woman introduces 900.care's refillable shampoo as an alternative. This is conveyed from the perspective of a customer presenting a solution to the previously mentioned problem. The tone is informative and enthusiastic. - 00:12–00:17 00:12–00:17 The woman highlights that the shampoo is natural, rated excellent on Yuka, and contains no silicone, unlike classic shampoos. This is conveyed from the perspective of a customer providing key product details and benefits. The tone is informative and reassuring. - 00:18–00:24 00:18–00:24 An animated graphic explains that silicones give hair a shiny appearance but actually suffocate it and prevent treatments from penetrating. This is conveyed from an educational perspective, explaining the drawbacks of silicones in hair care products. The tone is informative and cautionary. - 00:24–00:28 00:24–00:28 The woman explains that silicones are why hair is super dry even after applying many treatments. This is conveyed from the perspective of a customer explaining the root cause of a common hair care problem. The tone is relatable and empathetic. - 00:28–00:32 00:28–00:32 The woman shows the shampoo ingredients in sticks and explains that they contain all the active ingredients for a good shampoo. This is conveyed from the perspective of a customer demonstrating the product's unique format and composition. The tone is informative and engaging. - 00:32–00:36 00:32–00:36 The woman explains how to use the product: put the sticks in the reusable bottle, add tap water, and wait a few hours. This is conveyed from the perspective of a customer providing simple instructions for product use. The tone is straightforward and practical. - 00:36–00:39 00:36–00:39 The woman states that after waiting, you have a good-smelling shampoo that lathers well and is good for your hair. This is conveyed from the perspective of a customer highlighting the positive attributes of the final product. The tone is enthusiastic and reassuring. - 00:40–00:43 00:40–00:43 The woman shares that the shampoo was voted the best shampoo by 60 million consumers. This is conveyed from the perspective of a customer providing social proof and validation for the product. The tone is confident and persuasive. - 00:44–00:48 00:44–00:48 The woman mentions that the shampoo is available in a kit with the brand's other bestsellers for under €10. This is conveyed from the perspective of a customer highlighting the product's availability and affordability. The tone is informative and appealing. - 00:48–00:52 00:48–00:52 The woman encourages viewers to visit the 900.care website or click the link below. This is conveyed from the perspective of a customer providing a call to action. The tone is encouraging and direct.

# Ad summary This ad promotes 900.care, highlighting their toothpaste tablets and shower gel sticks. The ad shows a customer unboxing a delivery from 900.care. She shows each product while describing how it works and what she likes about it. The ad ends with a recommendation to visit 900.care's website and purchase an essential kit for 9.99 euros. # Brand positioning 900.care is presented as a personal care brand offering a modern, eco-friendly, and convenient alternative to traditional products. The brand's positioning centers around sustainability, with a focus on reducing waste through innovative product formats like toothpaste tablets and dissolvable shower gel sticks, aligning with environmentally conscious consumers. The brand aims to occupy a space in the consumer's mind as an innovative and responsible brand. The brand pushes against the norm of single-use plastic and traditional packaging. It adopts an emotional appeal towards consumers who prioritize sustainability and values functionality by being eco-friendly and convenient to use. # Product The ad features toothpaste tablets and shower gel sticks from 900.care. The toothpaste tablets are designed as an alternative to traditional toothpaste. The ad states that you take one tablet, chew it, and then brush your teeth. The tablets foam like regular toothpaste. The shower gel sticks come in two scents: Monoi parfum pêche (peach) and parfum fraise (strawberry). To use the shower gel sticks, the instructions are on the packaging. Place 2 sticks in the container with water, wait a few hours, and then you have shower gel. It lathers, smells good and is effective. # Visual style The ad has a UGC feel. The woman holds the camera while walking and sitting down, giving it a casual and authentic vibe. The editing style includes quick cuts and split screens. The pacing is fast, with cuts and actions timed to the voiceover. # Hooks Spoken: 00:00–00:02 Bon, j'ai reçu mon colis 900.care, normalement c'est livré chez moi. Text overlay: 00:00–00:02 Bon, j'ai reçu mon / 00:01–00:02 900.care / 00:01–00:02 livré chez moi. Visual: 00:00–00:02 The camera follows a woman with blonde hair wearing glasses and a black jacket. She is outside in a city. She is holding a yellow box with 900.care printed on it. # Funnel stage Consideration # Pain points The pain point addressed is the inconvenience of not having personal care products when needed because the customer was away from home. The ad shows the customer having to have their products delivered to the post office because she was not at her house. # Value propositions - The 900.care essential kit contains essential products for your bathroom for 9.99 euros. - The tutorial for the shower gel sticks is on the back of the packaging. # Benefits - Toothpaste foams like classic toothpaste - Shower gel lathers and smells good - Products in the essential kit are rated 100/100 on Yuka # Features - Toothpaste tablets - Shower gel sticks - Monoi parfum pêche (peach) - parfum fraise (strawberry) # Call to action Allez sur le site de 900.care. # Point of view - Customer 100% – This ad is told from the POV of a customer who is unboxing products from 900.care. # Storyline - 00:00–00:02 00:00–00:02 The creator begins by showing a 900.care package and says she received her 900.care box, and normally it's delivered to her home. - 00:02–00:05 00:02–00:05 The creator explains that she ordered it to be delivered to the post office because she was not home. - 00:06–00:07 00:06–00:07 The creator says that she will show what she received. - 00:07–00:11 00:07–00:11 The creator shows a package of toothpaste tablets and says that it is toothpaste in tablet form that you chew. - 00:11–00:15 00:11–00:15 The creator says that you take a tablet, chew it, and brush your teeth. She states that it foams like classic toothpaste. - 00:15–00:18 00:15–00:18 The creator shows multiple packs of toothpaste and says that she received a lot, about 4 months of toothpaste. - 00:19–00:20 00:19–00:20 The creator mentions that the toothpaste is 2.50 euros. - 00:21–00:26 00:21–00:26 The creator introduces the shower gel. She has monoi parfum pêche (peach) and parfum fraise (strawberry). She then states it's really good. - 00:26–00:29 00:26–00:29 The creator says that she does not have these fragrances yet. - 00:29–00:33 00:29–00:33 The creator states that they smell good. - 00:33–00:45 00:33–00:45 The creator shows two sticks. She says that you place the two sticks in the container, add water, wait a few hours, and you will have shower gel. - 00:45–00:47 00:45–00:47 The creator states that it is effective and the tutorial is on the back. - 00:48–00:52 00:48–00:52 The creator says she received her order, which is a recurring order. She receives all the products that she is missing. - 00:52–00:54 00:52–00:54 The creator recommends visiting the 900.care site. - 00:54–00:59 00:54–00:59 The creator states that you can get the essential kit for 9.99 euros. - 01:00–01:12 01:00–01:12 The creator lists what is included in the kit. She recommends visiting the 900.care site.

# Ad summary string # Brand positioning 900.care is presented as a brand that challenges the norms of the shower gel industry by offering a more sustainable and sensible approach. The brand positions itself as an alternative to traditional plastic bottles filled with mostly water, which consumers already have at home. 900.care aims to occupy a space in the consumer's mind as an environmentally conscious and practical choice. The brand aligns with values of sustainability, simplicity, and common sense, pushing against the industry's reliance on plastic packaging and water-heavy formulas. The brand positioning is both functional, emphasizing the concentrated ingredients and reduced waste, and emotional, appealing to consumers who care about the environment and seek a more responsible way to purchase personal care products. The brand offers a range of products, including shower gel, toothpaste, deodorant, hand gel, and shampoo, all designed with the same concentrated, water-saving approach. # Product The featured product is 900.care's concentrated shower gel, presented as a sustainable alternative to traditional shower gels. The product consists of small sticks containing 10% active ingredients, which the user mixes with water in a reusable container to create a month's supply of shower gel. This product is for environmentally conscious consumers who want to reduce plastic waste and avoid paying for water in their personal care products. The key selling points are its concentrated formula, eco-friendly packaging, and the ability to use water already available at home. The ad addresses the purchase barrier of unnecessary plastic waste and the high water content in conventional shower gels. The ad highlights that the shower gel has been recognized by 60 million consumers, further emphasizing its appeal and effectiveness. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static and quick cuts. The production quality is a hybrid of polished commercial and user-generated content, which supports the tone of authenticity and accessibility. The editing rhythm is fairly consistent, with cuts timed to the voiceover. The visual motif is the man doing a handstand throughout the video. # Hooks Spoken: 00:00–00:03 Je fais cette vidéo comme ça pour vous montrer que l'industrie du gel douche marche sur la tête. Text overlay: 00:00–00:03 Je fais cette vidéo comme ça pour vous montrer que l'industrie du gel douche marche sur la tête. Visual: 00:00–00:03: A man with dark hair, wearing a white t-shirt, khaki pants, and white sneakers, is doing a handstand on a brick walkway. He is wearing a brown belt. The background includes a light-colored building with black window frames and green foliage. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the unnecessary plastic waste and high water content in traditional shower gels. "On nous vend des bouteilles en plastique qu'on va jeter avec 90 % d'eau qu'on a déjà chez soi." # Value propositions - Sustainable alternative to traditional shower gels - Concentrated formula saves on plastic and water - Essential kit provides a complete personal care solution # Benefits - Reduces plastic waste - Avoids paying for water - Month's supply of shower gel - Convenient and eco-friendly # Features - Concentrated formula - Small sticks containing 10% active ingredients - Reusable container - Essential kit with 5 bestsellers # Call to action Allez sur 900.care ou cliquez sur le lien juste en dessous. # Social proof - "Et notre gel douche a été élu par 60 millions de consommateurs." # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with the founder explaining the product and its benefits. # Storyline - 00:00–00:03 The ad begins with a man doing a handstand. - 00:00–00:03 He explains that he's making the video to show how the shower gel industry is upside down. - 00:03–00:05 The man explains that the industry sells plastic bottles that are thrown away. - 00:05–00:07 The man explains that the bottles are 90% water. - 00:07–00:10 The man explains that 900.care decided to put common sense back into the industry. - 00:10–00:13 The man explains that 900.care concentrates 10% of active ingredients into small sticks. - 00:13–00:15 The ad shows a woman putting the sticks into a container and adding water. - 00:15–00:17 The man explains that this makes a month's worth of shower gel. - 00:17–00:19 The man explains that the shower gel was elected by 60 million consumers. - 00:19–00:25 The man explains that the product can be found in the essential kit for less than 10 euros. - 00:25–00:27 The ad shows a Google search for 900.care. - 00:27–00:30 The ad shows the 900.care website. - 00:30–00:32 The man explains to go to 900.care or click the link below.

# Ad summary This ad promotes 900.care refillable deodorant. The ad begins with a woman walking down the street with a man when she is splashed with a red liquid by a passing cyclist. The ad then transitions to the woman demonstrating how to use the 900.care deodorant, which comes in a refillable container and is made with natural ingredients. The ad ends with a shot of the 900.care best-selling products, which are available for purchase on the 900.care website. # Brand positioning 900.care is presented as a brand that offers sustainable and eco-friendly personal care products. The brand is positioned as a solution to reduce waste and avoid catastrophes, offering refillable deodorant and other personal care items. The brand aligns with values of environmental consciousness and simplicity, pushing against the norm of single-use plastic packaging in the beauty and personal care industry. The brand positioning is both functional, emphasizing the product's effectiveness and natural ingredients, and emotional, appealing to consumers who care about sustainability and reducing their environmental impact. # Product The featured product is 900.care refillable deodorant. It consists of a deodorant tablet, a reusable container, and tap water. The deodorant is for anyone who wants to avoid catastrophes and use a deodorant that is effective for 48 hours. The product is made with natural ingredients and is rated 100/100 on Yuka. The deodorant is available in a pack with 900.care's five best-selling products for €9.99. The ad addresses the purchase barrier of environmental impact by offering a refillable and sustainable alternative to traditional deodorants. # Visual style The ad has a UGC feel with quick cuts and jump cuts. The production quality is polished, but the overall aesthetic is casual and relatable. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:09–00:13 Ouais. Évite les catastrophes et utilise le déodorant rechargeable 900.care. Visual: 00:08–00:09 Two people are walking down the street in Paris. The woman is wearing a black jacket and leopard print pants, and the man is wearing a gray sweatshirt and black pants. The camera is following them from a medium distance. / 00:09–00:13 The woman says, "Évite les catastrophes et utilise le déodorant rechargeable 900.care." # Funnel stage Consideration # Pain points The central frustration is the unexpected messes that can ruin your day. The ad visually demonstrates this frustration through scenes of people getting splashed with red liquid, accompanied by expressions of shock and dismay. # Value propositions - The 900.care deodorant is a sustainable and effective alternative to traditional deodorants. - The 900.care deodorant is made with natural ingredients and is rated 100/100 on Yuka. - The 900.care deodorant is available in a pack with 900.care's five best-selling products for €9.99. # Benefits - Avoid catastrophes - Reduce waste - Use a deodorant that is effective for 48 hours # Features - Rechargeable deodorant - Reusable container - Natural ingredients - Rated 100/100 on Yuka - Effective for 48 hours # Call to action sur le site de 900.care ou sur le lien juste en dessous. # Social proof - "Il est noté 100/100 sur Yuka" – Female 1 (Customer) # Point of view - Customer 60% – The ad features a customer sharing her experience and demonstrating the product. - Brand 40% – The ad includes product claims and promotional information from the brand. # Storyline - 00:00–00:02 00:00–00:02 Two people are walking down the street when a cyclist passes by and splashes a red liquid on the woman. This moment is intended to grab the viewer's attention and introduce the problem of unexpected messes. The perspective is from an external observer, capturing the event as it unfolds. The tone is chaotic and humorous. - 00:02–00:07 00:02–00:07 A series of quick shots show people getting splashed with red liquid in various scenarios. This moment is intended to emphasize the frequency and variety of potential messes. The perspective is from the victims of the splashes, conveying their surprise and frustration. The tone is comedic and exaggerated. - 00:07–00:13 00:07–00:13 The woman from the first scene explains that you can avoid catastrophes by using 900.care deodorant. This moment is intended to introduce the product as a solution to the problem of unexpected messes. The perspective is from the woman, who is now speaking directly to the camera. The tone is informative and reassuring. - 00:13–00:17 00:13–00:17 The woman demonstrates how to use the 900.care deodorant, showing the tablet, reusable container, and tap water. This moment is intended to show the product's ease of use and simplicity. The perspective is from the woman, who is now demonstrating the product. The tone is instructional and clear. - 00:17–00:20 00:17–00:20 The woman states that the deodorant is rated 100/100 on Yuka and is effective for 48 hours. This moment is intended to build trust and credibility by highlighting the product's positive reviews and effectiveness. The perspective is from the woman, who is now sharing the product's benefits. The tone is confident and persuasive. - 00:20–00:30 00:20–00:30 The woman shows the 900.care best-selling products, which are available for purchase on the 900.care website for €9.99. This moment is intended to encourage viewers to purchase the product. The perspective is from the woman, who is now promoting the product. The tone is enthusiastic and inviting.