How Superside Advertises on Meta

# Ad summary This ad presents a question inside an AI chatbot interface, followed by a response promoting Superads as an AI-powered solution to analyze ad campaigns and spot trends. # Brand positioning Superads is presented as a modern, AI-powered solution for ad campaign analysis and trend spotting. The brand positions itself as a helpful tool for marketers looking to optimize their ad spend and make data-driven decisions. It clearly pushes against the norm of inefficient or uninformed ad spending, providing a technological solution to help marketers analyze campaigns. # Product Superads is an AI-powered ad reporting platform. It is designed to help users analyze their campaigns and identify trends. This suggests it’s a tool intended for marketers, advertisers, or business owners involved in managing and optimizing ad spend, by addressing the purchase barrier of wasted ad spend by providing a means to get more value from advertising campaigns. # Visual style The ad uses a platform-native style by mimicking an AI chatbot interface. It employs a minimalist design with a dark background and light text to emulate a digital messaging environment, which enhances its scannability. # Hooks Headline: How do I avoid wasting ad spend? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common pain point of wasting ad spend, which is highlighted by the question, "How do I avoid wasting ad spend?" # Value propositions - AI-powered ad reporting platform (helps analyze campaigns, spot trends) # Benefits - Helps you analyze campaigns - Spot trends # Features - AI-powered - Ad reporting platform # Call to action None used. # Social proof - None used. # Point of view - Customer: The question, "How do I avoid wasting ad spend?" represents the customer's perspective as it directly expresses a concern related to ad campaign management. - Brand: The statement, "Try Superads. It's an AI-powered ad reporting platform that helps you analyze campaigns and spot trends," represents the brand's perspective, as it is the brand introducing itself and its offering. # Storyline - The ad opens with a user question: "How do I avoid wasting ad spend?" This establishes a common pain point for advertisers and captures the viewer's attention by addressing a relevant problem. The story begins from the customer's perspective. - Next, the ad presents Superads as the solution, stating, "Try Superads. It's an AI-powered ad reporting platform that helps you analyze campaigns and spot trends." This offers a direct answer to the initial question, positioning the brand as an authority and presenting its value proposition. The story transitions to the brand's perspective.

# Ad summary This ad promotes Superads, an AI tool that helps users analyze paid social campaigns, uncover trends, and make decisions that increase ROI. The ad features a woman who describes how Superads has transformed her ad reporting, allowing her to create interactive dashboards and beautiful reports for her clients. She highlights the tool's ability to review hook themes, video styles, and drop-off points, ultimately saving her time and enabling her to focus on creative strategy. The ad concludes with a call to action to sign up for free at Superads.ai. # Brand positioning Superads is presented as an innovative AI tool designed to revolutionize ad reporting and creative analysis. The brand aims to occupy the space of a performance-driven solution for marketers and agencies seeking to optimize their paid social campaigns. It aligns with values of efficiency, data-driven decision-making, and client satisfaction. Superads pushes against the norms of manual, time-consuming ad analysis by offering interactive dashboards and automated reporting. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising time savings and enhanced creative strategy. # Product Superads is an AI-powered tool designed to analyze paid social campaigns and provide actionable insights. It allows users to create interactive dashboards to review what's working in their ads, including hook themes, video styles, and audience drop-off points. The tool enables the creation of shareable reports for clients, making it easy to communicate performance metrics. Superads saves users hours of time by automating ad data analysis, allowing them to focus on creative strategy. The tool is presented as essential for anyone running ads, offering a free sign-up at Superads.ai. # Visual style The ad has a hybrid visual style, blending a UGC feel with polished commercial elements. The initial shots of the laptop screen and dashboard have a casual, handheld quality, while the later shots of the woman speaking directly to the camera are more polished. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The pacing is consistent throughout the ad, with cuts timed to emphasize key points in the voiceover. The overall aesthetic is clean and modern, reflecting the brand's focus on efficiency and innovation. # Hooks Spoken: 00:00–00:02 This is what my ad reporting used to look like, Text overlay: 00:00–00:02 How to transform your ad reporting / 00:00–00:02 this is what my ad reporting used to look like (Caption box) Visual: 00:00–00:02 A close-up shot of a laptop screen displaying ad reporting data. The screen shows various metrics, including "Hook Ratio," "Hold Ratio," and "Website purchases." The data is presented in a table format with percentages. The background is a blurred view of a desk with a few items on it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of spending too much time analyzing ad data manually. "It saves me hours of time in analyzing my ad data." # Value propositions - Transform your ad reporting with interactive dashboards and shareable reports. - Save hours of time and focus on creative strategy with AI-powered ad data analysis. # Benefits - Saves hours of time in analyzing ad data - Enables focus on creative strategy - Easy to review what's working - Beautiful reports to send to clients # Features - Interactive dashboards - Shareable reports - Analysis of hook themes - Analysis of video styles - Analysis of audience drop-off points # Call to action Go to Superads.ai to sign up for free # Social proof - "It saves me hours of time in analyzing my ad data, so I can focus more on creative strategy." – Female 1 (Customer) - "If you run ads, this is one tool you really can't live without." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a user of Superads, sharing their experience and the benefits they've gained. # Storyline - 00:00–00:02 The ad opens with a view of a computer screen displaying ad reporting data. - 00:00–00:02 The speaker states, "This is what my ad reporting used to look like." - 00:02–00:04 The screen transitions to show a more visually appealing and organized dashboard. - 00:02–00:04 The speaker continues, "And this is what it looks like now," highlighting the transformation. - 00:04–00:05 The ad introduces the product: "This is Superads." - 00:05–00:10 The speaker explains that Superads "lets you create these interactive dashboards that make it really easy to review what's working." - 00:10–00:15 The ad shows the process of publishing a report and copying the link. - 00:11–00:15 The speaker adds, "And you can also create these beautiful reports that you can send to your clients." - 00:15–00:26 The ad shows a closer view of the dashboard, highlighting various metrics and analysis options. - 00:15–00:26 The speaker explains, "I use it to review things like which hook themes are working, which style of video is working best, and even for analyzing things like where people are dropping off in videos." - 00:26–00:31 The speaker transitions to a direct address, emphasizing the time-saving benefits of Superads. - 00:26–00:31 The speaker states, "It saves me hours of time in analyzing my ad data, so I can focus more on creative strategy." - 00:31–00:37 The speaker concludes with a strong endorsement and call to action. - 00:31–00:37 The speaker says, "If you run ads, this is one tool you really can't live without. Just go to Superads.ai to sign up for free."

# Ad summary The ad highlights the service Superads provides which is helping people create thumb-stopping ads. The ad features a magnified thumb image, emphasizing the importance of creating an ad that stops people from scrolling. The service positions itself to provide people with a team that provides an unfair advantage. # Brand positioning Superads presents itself as a resource for ad creation and marketing. The brand suggests that it helps people create better, more engaging advertisements and is for those who seek an "unfair advantage" when creating ads. It positions itself in such a way that directly goes against the norm that everyone is on equal footing when they start a brand. # Product Superads is presented as a comprehensive ad creation service, with the promise of helping businesses create high-performing ads. The focus is on providing an edge in the competitive advertising landscape. The ad is targeted at people looking to break through the clutter with marketing. The brand promotes their service as a secret weapon. The ad copy focuses on a specific pain point which is getting the audience to stop scrolling through and look at ads, and the brand resolves that by providing the target audience with ads that are "thumb-stopping". # Visual style The ad features a clean and straightforward visual style, making use of a magnified image and clear text overlays. The production quality appears polished with a focus on a single visual element. It mimics platform native behaviors by resembling an Instagram in-feed post, that is intended to seamlessly blend with user's feeds. # Hooks Headline: Behind every thumb-stopping ad is a team with an unfair advantage. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty in creating advertisements that stand out and capture attention in a saturated digital landscape. # Value propositions - Providing a team with an "unfair advantage" in ad creation, suggesting a higher chance of success # Benefits - thumb-stopping ad - unfair advantage # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing Superads as the key to creating attention-grabbing, high-performing advertisements. # Storyline - The ad starts with a hook: "Behind every thumb-stopping ad is a team with an unfair advantage." This introduces the central idea of achieving exceptional ad performance through an undisclosed advantage, capturing the viewer's interest and implying that Superads provides this edge, told from the brand perspective. - The story continues with the key information that "They use Superads" which reveals that Superads is the solution to what was stated in the previous line. It aims to transition viewers into recognizing Superads as the source of successful and high-performing advertising, told from the brand perspective.

# Ad summary An influencer in the paid social media space shares her experience of how Superads has been an essential tool for scaling campaigns profitably through the use of its AI agents. # Brand positioning Superads is an AI platform designed to make media buying more efficient, clear, and profitable. It positions itself as a go-to for understanding performance with clarity, specifically through its AI agents that speed up the process of getting answers and making better decisions. The brand pushes against the norm of manual digging for information in Meta, offering a cleaner, faster, and smarter way to analyze ad performance. Its positioning is both functional, emphasizing performance and simplicity, and emotional, promising empowerment through better decision-making. # Product Superads is an AI platform that provides clear and efficient analysis of paid social media campaign performance. It caters to paid social media managers and is presented as a go-to tool for understanding performance. It allows users to connect their ad accounts and ask specific questions like: "Which campaigns are performing right now?" "Which ads have fatigued and are quietly burning budget?" or "Which five were my top winning creatives from the last 30 days and why did they work?" Its AI agents deliver answers to these questions at a faster pace, which allows the user to make better decisions about the performance of their ads campaigns. Superads distinguishes itself through its AI integration, offering a streamlined and more intuitive approach to campaign analysis compared to manual digging in Meta. # Visual style The ad has a UGC feel with the influencer speaking directly to the camera in both an office and a home setting. The editing style consists of quick cuts between different shots. The production quality looks polished but has a natural vibe. The cuts seem to be timed with the beat of the music. # Hooks Spoken: Female 1: Why do we act like it's normal to run ads every single day and still kind of guess which creative is actually working? Text overlay: WHY DO WE / ACT LIKE IT'S NORMAL / EVERY / AND / GUESS / IS / I'VE Visual: 00:00–00:06: A medium close-up shot shows a blonde woman wearing a gray sweater seated at a black table. She has long, wavy hair, fair skin, and wears light makeup. She is looking slightly off-center with a thoughtful expression, gesturing with her hands as she speaks. A laptop is open in front of her. The background is softly lit with a blurred view of an office space with glass panels. # Funnel stage Consideration # Pain points The ad's central frustration is that media buyers are running ads daily and guessing what's working. As the influencer states, "Why do we act like it's normal to run ads every single day and still kind of guess which creative is actually working?" # Value propositions - Provides clarity that directly impacts results - Provides access to tools to help scale profitable campaigns # Benefits - Clarity in ad performance - More effective and efficient decision making - Scale profitably # Features - AI agents that help get answers and make better decisions - Connects ad accounts to get detailed performance data - Provides clean analysis of paid social media campaigns # Call to action None used. # Social proof - "I've been using Superads for a while now. I think my clients will recognize these screenshots from their weekly reporting." – Female 1 (Influencer) - "It has always been my go-to for understanding performance, and it's way cleaner than digging through Meta." – Female 1 (Influencer) - "The speed of which I can get answers and make better decisions has completely changed." – Female 1 (Influencer) # Point of view - Customer 100% – The ad is told entirely from the point of view of an influencer/customer speaking about their experience with the product. # Storyline - 00:00–00:06 The influencer opens by questioning why it is normal for paid social media professionals to run ads and guess which creative is working. - 00:06–00:11 She introduces Superads, an AI platform that helps her and her clients to get clarity about ad performance. - 00:11–00:17 She shares that Superads has been her go-to tool for understanding ad performance and is cleaner than digging through Meta. - 00:17–00:24 She explains that their AI agents allow for her to get answers and make decisions more effectively and efficiently. - 00:24–00:39 She shares that she can connect her accounts and ask questions such as, “Which campaigns are performing right now? Which ads have fatigued and are quietly burning budget? Which five were my top winning creatives from the last 30 days and why did they work? Or which creative elements are driving the strongest results right now?” - 00:39–00:48 The influencer emphasizes that this clarity directly impacts the success of her ads. She states that using this AI platform has allowed her to generate significant results. - 00:48–00:53 She closes by saying that if someone cares about scaling profitably and not just running ads, that this is one of the tools they need to have.

# Ad summary This ad uses a screenshot of a chat conversation to highlight the problem of competitors outperforming and then offers Superads AI as a solution for ad creative analysis and performance pattern identification. # Brand positioning Superads is presented as an AI-driven solution designed to provide ad creative analysis and identify performance patterns. This brand is for marketers and advertisers aiming to optimize their ad campaigns through data-driven insights, and it is positioned as a tool to understand why competitors' campaigns are successful. Superads helps users make better decisions, more informed choices, and drive business growth. # Product The advertised product is Superads, an AI platform for ad creative analysis. According to the ad, Superads helps users understand performance patterns. The ad promotes access to a free version of the product at superads.ai, addressing the purchase barrier by offering a no-cost entry point to the platform. # Visual style The visual style is a platform-native look, imitating the interface of a messaging app. This creates a sense of familiarity and authenticity. The use of a dark background and colored message bubbles makes it scannable. # Hooks Headline: competitor is crushing their new campaign, how tf do they know what works # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a competitor's outperformance, leading to frustration and uncertainty about how they achieve their success: "competitor is crushing their new campaign, how tf do they know what works" # Value propositions - AI for ad creative analysis, shows you performance patterns - Free version at superads.ai # Benefits - Understand why competitors' campaigns are successful # Features - AI for ad creative analysis - Shows you performance patterns # Call to action None used. # Point of view - Customer: The initial messages express frustration and curiosity about a competitor's successful campaign, indicating the customer's perspective. - Brand: The message promoting Superads AI provides information about its features and a link to the free version, conveying the brand's perspective. # Storyline - From the customer's perspective, the ad begins with the frustration of a competitor's successful campaign, questioning how they achieve their results. The message conveys concern and a need to understand the competitor's strategy. - Another person in the chat suggests it may be due to better testing or superior tools, acknowledging the possibility of a more systematic approach. This conveys an openness to exploring solutions. - The conversation introduces Superads as a potential solution for ad creative analysis, highlighting its ability to reveal performance patterns. This is the brand's perspective, presenting the core value proposition. - The person asking about Superads expresses curiosity and an intention to explore the platform the next day, indicating that they will be taking the suggested action. This shows the customer's intent to check out the solution, implying potential adoption.

# Ad summary This ad promotes Superads, a free tool that allows users to visualize their top-performing ads within Meta. The ad demonstrates how to add ad accounts from various platforms like TikTok, LinkedIn, and YouTube, and how the tool processes data to provide customizable visualizations of top video ads with key metrics. # Brand positioning Superads is presented as a free and superior alternative to Meta's Ads Manager for creative reporting. The brand positions itself as a user-friendly tool that provides beautiful, customizable reports that can be easily shared with clients. It aims to occupy the space of accessible and insightful ad visualization, contrasting with the 'crappy reports' of traditional platforms. The brand aligns with a functional and practical approach, focusing on performance and simplicity for media buyers. # Product Superads is a free tool designed to visualize top-performing ads within Meta and other platforms like TikTok, LinkedIn, and YouTube. It allows users to create 'beautiful reports' that can be shared with clients, offering customizable visualizations of data with key metrics such as video playthrough and cost per purchase. The tool addresses the pain point of 'crappy reports' in Ads Manager by providing fully customizable metrics and data visualization options, including gallery views and AI suggestions for optimization. It offers weekly template reports for top ads, campaigns, images, and videos, as well as the ability to create custom reports. # Visual style The ad has a UGC feel with a polished commercial quality. It features quick cuts between the creator speaking directly to the camera and screen recordings of the Superads interface. The pacing is consistent, with cuts timed to voiceover lines. The overall aesthetic is clean and professional, with a focus on showcasing the tool's functionality and user-friendliness. # Hooks Spoken: Male 1: I'm sorry this tool is free Text overlay: #1 Tool For Creative Reporting / I'm sorry this tool is free Visual: 00:00–00:10 Close-up shot of a man with a beard and glasses, wearing a gray and brown hat and a black puffer jacket. He is speaking directly to the camera with an enthusiastic expression. The background is a blurred green wall with a plant and a light fixture. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of 'crappy reports' in Ads Manager, as explicitly stated by the creator: 'and it's significantly better than all the crappy reports that they give you in Ads Manager.' # Value propositions - Free tool: The tool is completely free to use - Beautiful reports: Lets you create these beautiful reports that you can share with your clients - Fully customizable: All this stuff is fully customizable # Benefits - Visualize all of your top performing ads within meta - Create these beautiful reports that you can share with your clients - Fully customizable # Features - Visualize all of your top performing ads within meta - Create these beautiful reports that you can share with your clients - Add accounts from TikTok LinkedIn and YouTube - Fully customizable - Weekly template reports - Create a custom report - AI suggestions field # Call to action I have a link in my description below # Point of view - Customer 100% – The ad is presented from the perspective of a user who has discovered and is demonstrating the benefits of the Superads tool. # Storyline - 00:00–00:10 00:00–00:10 The creator introduces Superads as a free tool that visualizes top-performing ads within Meta, claiming it's significantly better than the reports in Ads Manager. This sets up the problem and introduces the solution from the creator's perspective, using a casual and enthusiastic tone to pique interest. - 00:10–00:15 00:10–00:15 The creator transitions to showing the Superads interface, highlighting its ability to create 'beautiful reports' for sharing with clients. This provides a visual demonstration of the product's capabilities, reinforcing its value proposition from the user's perspective. - 00:15–00:18 00:15–00:18 The creator guides the viewer to add their ad accounts to the tool by clicking 'Get started.' This is a direct instruction to engage with the product, moving the narrative towards practical application from the user's point of view. - 00:18–00:25 00:18–00:25 The creator demonstrates how to add ad accounts from Meta, TikTok, LinkedIn, and YouTube within the Superads interface. This showcases the tool's versatility and integration capabilities from the user's perspective, using a clear and informative tone. - 00:25–00:29 00:25–00:29 The creator explains that the tool will process and ingest the data, which may take a few minutes. This manages expectations and prepares the viewer for the next step in the process, maintaining a casual and reassuring tone. - 00:30–00:38 00:30–00:38 The creator showcases the visualization of top video ads with key metrics like video playthrough and cost per purchase. This highlights the tool's core benefit of providing insightful data, reinforcing its value proposition from the user's perspective. - 00:38–00:41 00:38–00:41 The creator emphasizes that the tool is fully customizable, allowing users to change the metrics they are looking at. This reinforces the tool's flexibility and user-friendliness from the user's perspective. - 00:41–00:45 00:41–00:45 The creator demonstrates how to change the data visualization style, selecting the 'gallery' view. This showcases the tool's customization options and visual appeal from the user's perspective. - 00:45–00:47 00:45–00:47 The creator expresses enthusiasm for the gallery view, reinforcing its visual appeal and user-friendliness from the user's perspective. - 00:48–00:51 00:48–00:51 The creator explains that users can drill down deeper on a creative by clicking on it. This highlights the tool's ability to provide detailed insights from the user's perspective. - 00:51–01:06 00:51–01:06 The creator demonstrates the creative view, showing the video, ad copy, and AI suggestions for optimization. This showcases the tool's comprehensive features and AI-driven insights from the user's perspective. - 01:07–01:14 01:07–01:14 The creator highlights the weekly template reports and the option to create custom reports. This reinforces the tool's versatility and customization options from the user's perspective. - 01:15–01:19 01:15–01:19 The creator states that the tool is completely free to use and provides a link in the description. This is a direct call to action, encouraging viewers to try the product from the creator's perspective. - 01:19–01:25 01:19–01:25 The creator encourages viewers to follow for more media buying tips. This aims to build a community and provide ongoing value from the creator's perspective.

# Ad summary A female creator reviews the Superads platform, explaining that it has made reviewing ad performance in Meta a much simpler process than previously. She notes the AI agent tool has been a game changer for her when managing ads for her clients. # Brand positioning Superads is presented as a software solution designed to streamline the process of analyzing ad performance on platforms like Meta. It aims to occupy the space of a comprehensive and user-friendly tool that empowers creators and agencies to efficiently understand what's working in their ad accounts. The brand aligns with a tone of simplicity and efficiency, pushing against the complexity and annoyance often associated with navigating ad performance metrics. Superads primarily offers a functional solution, focusing on performance and simplicity for ad management. # Product Superads is a software platform designed to streamline ad performance analysis, particularly on platforms like Meta. It works by connecting to the user's ad account and providing a comprehensive, streamlined way to understand what is actually working in the ad account from a creator's perspective. A key USP highlighted is the AI agent feature, which allows users to ask questions about their ad performance, such as "What happened in my ad account in the last 30 days?" or "Which campaigns are performing well or poorly?" This feature addresses the pain point of spending hours on spreadsheets and reports, reducing the process to minutes. Superads offers a more clear and comprehensive alternative to Meta's native analytics. # Visual style The ad has a polished but casual aesthetic, leaning towards a UGC style. The editing style uses quick cuts to emphasize key points. The pacing is consistent and moderate. The video's production quality suggests a hybrid approach, balancing a natural feel with commercial polish. The cuts and text are synched to the woman's speech. # Hooks Spoken: Female 1: Reviewing ad performance in Meta is so annoying, but I've actually been using the software called Superads for a while now. Text overlay: AD / META / SOFTWARE / introducing Superads Visual: 00:00–00:04 The shot is a medium close-up of a blonde woman with fair skin and blue eyes sitting at a desk. She is wearing a gray sweater and is positioned in front of a closed laptop. The background includes a black ceiling, a partially visible window, and what appears to be a storage unit. / 00:04–00:05 The shot is the same as the previous, however, a graphic of the Superads logo appears. # Funnel stage Middle of funnel (Consideration) # Pain points Reviewing ad performance in Meta is annoying # Value propositions - Ask AI anything about performance and get instant answers, suggestions, or ideas. # Benefits - You'll know exactly how your ads stack up: from hook strength to click-through to conversion power # Features - AI agent - Ask AI anything about performance # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a creator who uses and recommends the product. # Storyline - 00:00–00:05 The creator begins by stating that reviewing ad performance in Meta is annoying, but that the Superads software has been helpful. - 00:05–00:09 She references a screenshot from her reporting that her clients will recognize. - 00:09–00:16 The creator notes that Superads is the most comprehensive and streamlined way for her to understand what is working. - 00:16–00:24 The creator calls out the new AI agent that allows users to connect their ad account and ask questions. - 00:24–00:27 The creator provides examples of questions, like "What happened in my ad account in the last 30 days?" - 00:27–00:33 She continues by listing other examples, such as "Which campaigns are performing well or poorly?" - 00:33–00:37 The creator emphasizes that this used to take hours on spreadsheets and reports, but it now takes minutes. - 00:37–00:41 She concludes by stating if you are running ads or managing ads for a client, Superads is a game changer.

# Ad summary This ad promotes Superads, an AI-powered tool designed to improve ad campaign performance. The ad features a man speaking directly to the camera, explaining how Superads can help users understand what's working in their ads and why, without the need for spreadsheets or guesswork. The tool scores ads based on hook, engagement, and conversion rate, providing breakdowns of the best-performing value props and angles. It also updates reports automatically and consolidates all data in one place, making it easier for users to understand their campaigns. The ad concludes by encouraging viewers to visit superads.ai to check it out, highlighting that it can be used for free. # Brand positioning Superads is presented as an AI-powered tool designed to revolutionize how users run ads by providing clear, actionable insights. The brand positions itself as a solution to the complexities and guesswork involved in ad campaign analysis, offering a user-friendly platform that eliminates the need for spreadsheets. Superads aligns with a functional and efficient approach, emphasizing performance and simplicity. It aims to occupy the space of a reliable, data-driven assistant that empowers users to understand and optimize their ad campaigns effectively. The brand promotes a sense of clarity and control, promising users the clearest understanding they'll ever have of their own campaigns. # Product Superads is an AI-powered tool designed to improve ad campaign performance by providing clear, actionable insights. It shows users what's working in their ads and why, eliminating the need for spreadsheets and guesswork. The tool scores ads based on hook, engagement, and conversion rate, providing breakdowns of the best-performing value props and angles. It updates reports automatically and consolidates all data in one place, making it easier for users to understand their campaigns. Superads addresses the pain points of complex ad analysis by offering a user-friendly platform that provides clarity and control. It is presented as a tool that can be used for free, making it accessible to a wide range of users. # Visual style The ad has a polished, professional aesthetic with a hybrid feel, blending studio-lit shots of the presenter with screen recordings of the Superads platform. The editing style includes quick cuts to maintain a brisk pace and keep the viewer engaged. The production quality is high, with clear visuals and well-balanced lighting. The pacing is consistent throughout the ad, with cuts timed to key voiceover lines to emphasize important points. # Hooks Spoken: Male 1: This tool will completely change how you run ads. Text overlay: This tool will completely change how you run ads. Visual: 00:00–00:02: A medium shot of a man with short brown hair and a beard, wearing a black t-shirt, sitting at a desk. He is speaking directly to the camera, gesturing with his hands. A laptop is visible in the foreground, and a microphone is positioned to his right. The background includes a blurred image of a room with shelves and decorative items. The lighting is soft and even, creating a professional and inviting atmosphere. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and guesswork involved in analyzing ad campaign performance. The ad explicitly states, "No spreadsheets, no guesswork!", signaling the frustration of manual data analysis and the desire for a simpler, more efficient solution. # Value propositions - AI-powered tool that improves ad campaign performance - Eliminates the need for spreadsheets and guesswork - Provides clear, actionable insights - Can be used for free # Benefits - Eliminates the need for spreadsheets and guesswork - Provides breakdowns of the best-performing value prop or angles - Reports update automatically - Puts all your data in one place - Provides the clearest understanding of your own campaigns - Can be used for free # Features - AI-powered - Scores ads based on hook, engagement, and conversion rate - Provides breakdowns of the best-performing value prop or angles - Reports update automatically - Puts all your data in one place # Call to action Just go to superads.ai and check it out. # Point of view - Brand 100% – The entire video is delivered from the brand's perspective, with a presenter explaining the features and benefits of the Superads tool. # Storyline - 00:00–00:02 00:00–00:02: The presenter introduces the tool, stating that it will completely change how users run ads. This serves as a hook to grab the viewer's attention and set the stage for the product's benefits. The perspective is from the brand, aiming to intrigue the audience with a bold claim. - 00:03–00:05 00:03–00:05: The ad transitions to a screen recording of the Superads platform, highlighting that it shows users what's working and why. This reinforces the initial claim and provides visual evidence of the tool's capabilities. The perspective shifts to a demonstration of the product's interface. - 00:06–00:07 00:06–00:07: The presenter returns, emphasizing that there are no spreadsheets or guesswork involved. This addresses a common pain point in ad management and positions Superads as a simpler, more efficient solution. The perspective is from the brand, reassuring the audience of the tool's ease of use. - 00:07–00:10 00:07–00:10: The ad shows a close-up of the Superads interface, explaining that every ad gets scored by hook, engagement, or conversion rate. This provides specific details about the tool's functionality and data analysis capabilities. The perspective is from the product, showcasing its features. - 00:11–00:13 00:11–00:13: The presenter explains that users get breakdowns of the best-performing value prop or angles, followed by a screen recording showing the options available. This highlights the depth of analysis that Superads offers. The perspective is from the brand, demonstrating the tool's advanced features. - 00:14–00:17 00:14–00:17: The presenter states that this is just the tip of the iceberg and that users can go way, way deeper, followed by a screen recording showing a graph. This emphasizes the comprehensive nature of the tool. The perspective is from the brand, reinforcing the tool's capabilities. - 00:18–00:21 00:18–00:21: The presenter explains that each report updates automatically and puts all data in one place, followed by a screen recording showing the data. This highlights the convenience and efficiency of Superads. The perspective is from the brand, showcasing the tool's user-friendly design. - 00:22–00:24 00:22–00:24: The presenter states that it is the clearest users will ever feel about their own campaigns. This reinforces the value proposition of clarity and control. The perspective is from the brand, emphasizing the tool's benefits. - 00:25–00:26 00:25–00:26: The ad shows the Superads website, highlighting that users can even use it for free. This addresses a potential barrier to entry and encourages viewers to try the tool. The perspective is from the brand, promoting accessibility. - 00:27–00:29 00:27–00:29: The presenter concludes by encouraging viewers to go to superads.ai and check it out. This provides a clear call to action. The perspective is from the brand, directing the audience to take the next step.

# Ad summary This ad shows a screenshot of a Slack conversation in the #saas-marketing channel, where two employees discuss how a competitor is 'crushing their new campaign' and one suggests using Superads, an AI tool for ad creative analysis, which the other agrees to check out. # Brand positioning Superads is positioned as an innovative solution for ad creative analysis, leveraging AI technology to help marketers understand and improve their campaigns. The brand is presented as a tool that can provide insights into competitor strategies, suggesting a competitive edge for users. The tone is informative and solution-oriented, designed to appeal to marketers seeking data-driven strategies. # Product Superads is presented as an AI-driven tool designed for ad creative analysis. It is mentioned within the context of a Slack conversation where one employee suggests it to another as a solution for understanding why a competitor's campaign is performing well. The product is described as a way to gain insights into ad performance and creative strategies, and the ad mentions a free version available at superads.ai, addressing a potential purchase barrier by offering an accessible entry point. # Visual style The ad employs a platform-native style, mimicking the interface of a Slack conversation to blend in with a user's existing feed. The production quality is clean and straightforward, resembling a standard screenshot with no overt visual enhancements or filters. This approach enhances scannability by leveraging a familiar layout, which likely increases stop power by creating a sense of authenticity and relevance. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of not knowing why a competitor's campaign is successful, as expressed by Tyler: "competitor is crushing their new campaign, how tf do they know what works" # Value propositions - It's AI for ad creative analysis # Benefits - Understand why competitor is crushing their new campaign - Understand what works # Features - AI for ad creative analysis - Free version # Call to action None used. # Point of view - Customer: The entire image is presented from the perspective of someone viewing a Slack conversation, creating a sense of realism and immediacy for viewers who are familiar with this form of communication. # Storyline - The ad begins with a screen capture of a Slack channel conversation in the '#saas-marketing' channel. The intention is to immediately present a relatable, real-world context of workplace collaboration. The audience experiences it from the perspective of an observer of the conversation. - Tyler, identified as 'Demand Gen,' expresses frustration that a competitor's campaign is performing well, questioning how they know what works. The intention is to highlight a common pain point in the marketing field: the challenge of understanding and replicating successful campaigns. The audience experiences it from Tyler's viewpoint as a frustrated marketer. - Emma, identified as 'Marketing Ops,' responds by first questioning if the competitor is 'just better at testing?'. The intention is to introduce the idea of a systematic approach to advertising performance. The audience experiences it from Emma's viewpoint, who is considering the reason for successful marketing. - Tyler then suggests that the competitor may have access to tools the company does not, the intention is to hint at Superads as a possible solution. The audience experiences it from Tyler's viewpoint as a marketer who is thinking through the reason for successful advertising. - Emma follows up by asking if Tyler has looked at Superads, describing it as 'AI for ad creative analysis' and mentioning a 'free version at superads.ai'. The intention is to position Superads as the solution to the problem raised earlier, with a clear call to action to visit the website. The audience experiences it from Emma's perspective as a helpful and resourceful colleague. - Tyler responds that he is 'checking it out rn', the intention is to reinforce the potential value of Superads. The audience experiences it from Tyler's viewpoint as a marketer who is willing to implement Superads as part of his testing.

# Ad summary A man shares how Superads has improved their ad reporting by providing beautiful, interactive dashboards that his whole team can use. He shares that it is easy to read, updates automatically, and has saved them hours of manual digging. # Brand positioning Superads is presented as a tool that helps businesses improve their ad campaigns with better creative insights. It offers powerful, AI-powered reporting to analyze paid social campaigns, spot trends faster, and outperform competitors. The brand aims to occupy the space of a user-friendly, efficient, and insightful ad management solution. It aligns with values of productivity, data-driven decision-making, and ease of use, pushing against the norms of complex and time-consuming ad reporting processes. The brand positioning is functional, focusing on performance and simplicity. # Product Superads is an AI-powered reporting tool designed to analyze paid social campaigns, spot trends faster, and outperform competitors. It is for businesses and agencies looking to improve their ad campaigns with better creative insights. The tool provides beautiful, interactive dashboards that are easy to read and fully customizable, allowing teams to quickly see what's working, which hooks are landing, which video styles convert, and which campaigns need more attention. It updates automatically, saving users hours of manual digging and freeing them up to focus on making ads that work. Superads offers a centralized platform for ad reporting, making it super easy to read and accessible for the whole team. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts between the speaker and screen recordings of the Superads platform. The production quality is relatively high, with clear visuals and audio. The pacing is consistent, with cuts timed to the speaker's voice. The overall tone is informative and enthusiastic. # Hooks Spoken: 00:00–00:02 This is what our ad reporting used to look like. Text overlay: 00:00–00:02 This is what our ad reporting used to look like. Visual: 00:00–00:01: A close-up shot of a computer screen displaying an ad reporting dashboard. The screen shows various campaigns, ad sets, and metrics in a table format. The background is a typical office setting with neutral lighting. / 00:01–00:02: The camera pans up to show a different ad reporting dashboard with a more visually appealing interface. The screen displays ad previews with metrics like Hook Score, Hold Score, Click Score, Conversion Score, and Purchases. The background remains the same office setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of time-consuming and complex ad reporting processes. "This is what our ad reporting used to look like." # Value propositions - Beautiful, interactive dashboards that our whole team can use - Easy to read and updates automatically - Saves hours of manual digging and frees you up to do what actually matters: making ads that work # Benefits - Our whole team can use - Quickly see what's working - Which hooks are landing - Which video styles convert - Which campaigns need more attention - Saved us hours of manual digging - Freed us up to do what actually matters: making ads that work # Features - Beautiful, interactive dashboards - Easy to read - Updates automatically # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a user sharing their experience with the product. # Storyline - 00:00–00:01 The video opens with a shot of an ad reporting dashboard on a computer screen. - 00:00–00:02 The speaker states that this is what their ad reporting used to look like, setting up a before-and-after comparison. - 00:02–00:03 The video transitions to a different dashboard, showcasing a more visually appealing and organized interface. - 00:02–00:03 The speaker states that this is what it looks like now, contrasting it with the previous dashboard. - 00:03–00:07 The speaker introduces Superads as the tool they started using to build these beautiful, interactive dashboards. - 00:05–00:08 The video shows various chart styles and data visualizations within the Superads platform, highlighting its interactive nature. - 00:07–00:09 The speaker emphasizes that the dashboards are designed for the whole team to use, promoting collaboration and accessibility. - 00:09–00:16 The speaker explains that they can now quickly see what's working, which hooks are landing, which video styles convert, and which campaigns need more attention. - 00:15–00:16 The speaker highlights that everything is in one place, emphasizing the convenience and efficiency of Superads. - 00:17–00:18 The speaker states that it's super easy to read, emphasizing the user-friendliness of the platform. - 00:18–00:24 The speaker shares that it updates automatically and has saved them hours of manual digging, highlighting the time-saving benefits. - 00:23–00:25 The speaker concludes by saying that Superads has freed them up to do what actually matters: making ads that work. - 00:25–00:30 The speaker recommends Superads as a tool worth having in your stack if you're running ads in-house.

# Ad summary This ad promotes Superads, a tool that pulls data from all of your ad accounts to give you detailed and visual reports. The ad features a man sitting in a chair talking about how much time marketers spend analyzing ad performance and trying to make sense of it with their reporting. He says that Superads will help you save time and impress your boss or clients. # Brand positioning Superads is presented as a tool designed to streamline ad performance analysis for marketers. The brand aims to occupy the space of efficiency and clarity in the often complex world of ad reporting. It aligns with values of productivity and data-driven decision-making, pushing against the norm of time-consuming manual analysis. The brand positioning is functional, focusing on simplicity and performance. # Product Superads is a tool that pulls data from all of your ad accounts to give you detailed and visual reports. It is for marketers who spend a lot of time analyzing ad performance and trying to make sense of it with their reporting. Superads helps you save time and impress your boss or clients. With Superads, you can pull up your top hooks, your top angles, all the top value propositions to justify all the time you're spending in front of a whiteboard doing creative strategy. The ad addresses the purchase barrier of time-consuming manual analysis by offering a tool that automates the process. # Visual style The ad has a polished commercial aesthetic with a warm and inviting tone. The editing style is static shots. The production quality is high-end. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:04: How much time do you spend as a marketer analyzing your ad performance then try to make sense of it with your reporting? Text overlay: 00:00–00:04: How much time / 00:00–00:04: as a marketer / 00:00–00:04: analyzing your ad / 00:02–00:05: performance then try / 00:03–00:05: with your reporting? Visual: 00:00–00:04: The shot is medium framed and stationary, showing a man sitting in a green armchair in a room with wood-paneled walls. He is wearing a beige jacket, a gray t-shirt, white pants, and white sneakers. He also has on a baseball cap and sunglasses. Behind him is a coat rack with a gray jacket hanging on it, a tall green plant, and a bookshelf with a motorcycle helmet on it. The lighting is warm and inviting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the amount of time marketers spend analyzing ad performance and trying to make sense of it with their reporting. "How much time do you spend as a marketer analyzing your ad performance then try to make sense of it with your reporting?" # Value propositions - Save time by automating ad performance analysis - Impress your boss or clients with detailed and visual reports - Know what you're actually doing day to day with the reports - Justify all the time you're spending in front of a whiteboard doing creative strategy by pulling up your top hooks, your top angles, all the top value propositions # Benefits - Save time - Impress your boss or clients - Know what you're actually doing day to day - Prove it with the reports - Justify all the time you're spending in front of a whiteboard doing creative strategy # Features - Pulls data from all of your ad accounts - Detailed and visual reports - Pull up your top hooks - Pull up your top angles - Pull up all the top value propositions # Call to action Click the link in my bio # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man who is presenting the product and its benefits. # Storyline - 00:00–00:04 The ad begins with a man sitting in a chair, directly addressing the audience with a question about how much time they spend analyzing ad performance. - 00:04–00:09 He suggests that marketers spend about 10 hours analyzing ad performance and that things are about to change. - 00:09–00:17 He introduces Superads as a tool that pulls data from all of your ad accounts to give you detailed and visual reports. - 00:17–00:23 He says that Superads will help you know what you're actually doing day to day and that you can prove it with the reports. - 00:23–00:32 He says that in seconds, you can pull up your top hooks, your top angles, all the top value propositions to justify all the time you're spending in front of a whiteboard doing creative strategy. - 00:32–00:37 He says that Superads is free in reality it shouldn't be, and if you want to try it, you can click the link in his bio and give it a run for free.

# Ad summary This ad promotes Superads.ai, an AI-powered reporting tool that helps advertisers analyze their ad campaigns, spot trends, and outperform competitors. The ad features a woman who recommends using AI to save time on analysis and highlights the tool's ability to summarize data, explain what's happening, and provide a recommended action plan. She also showcases the new categorization report feature, which allows users to filter and see their winners, losers, and scaled ads. # Brand positioning Superads.ai is presented as a powerful, AI-driven tool designed to revolutionize ad campaign analysis and reporting for advertisers. The brand positions itself as a time-saving solution that simplifies complex data into easy-to-read charts and actionable insights. It aims to occupy the space of an expert media buyer, providing users with the ability to analyze their accounts and answer questions efficiently. Superads.ai aligns with the values of efficiency, data-driven decision-making, and streamlined workflows, pushing against the norm of manual, time-consuming ad analysis. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, offering relief from the frustrations of ad reporting. # Product Superads.ai is an AI-powered reporting tool designed to help advertisers analyze their ad campaigns, spot trends, and outperform competitors. It works by summarizing data into easy-to-read charts, explaining what's happening, and providing a recommended action plan. The tool is for advertisers who want to save time on reporting and gain deeper insights into their ad performance. Superads.ai offers features such as a new categorization report that shows users their winners, losers, and scaled ads, all filtered to their preferences. It addresses the purchase barrier of time-consuming ad analysis by providing a streamlined, AI-driven solution. The ad emphasizes that Superads.ai is like having an expert media buyer who can analyze your account and answer your questions, making it easier to see what's working, what's not, and present the data to clients in a beautiful, clean dashboard. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and expertise. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. The ad uses natural lighting and a simple background to keep the focus on the woman and the product. # Hooks Spoken: 00:00–00:05: I don't recommend using AI to make your ads, but you can use it to save a ton of time on analysis. Text overlay: 00:00–00:10: The best use of AI as a creative strategist (Caption box) / 00:00–00:05: I don't recommend using AI to make your ads (Caption box) / 00:02–00:05: but you can use it to save a ton of time on analysis (Caption box) Visual: 00:00–00:05: A close-up shot of a woman with long, light red hair, wearing a brown top and a necklace, speaking directly to the camera. She is positioned in the center of the frame. Behind her is a white wall and a framed painting with a gold frame. The camera is stationary and selfie-style, with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming nature of ad analysis and reporting. "I don't recommend using AI to make your ads, but you can use it to save a ton of time on analysis." # Value propositions - AI-powered reporting saves time on analysis - Easy-to-read charts simplify complex data - Categorization report filters ads for better insights - Clean dashboard for professional client presentations # Benefits - Save a ton of time on analysis - Like having an expert media buyer - Easily see what's working and what's not - Present data to clients in a beautiful, clean dashboard # Features - AI-powered reporting - Summarizes data into easy-to-read charts - Explains what's happening - Provides a recommended action plan - New categorization report - Filters winners, losers, and scaled ads # Call to action Head to Superads.ai to start using it today # Social proof - "Superads just released two new features that are already saving me hours on reporting." # Point of view - Customer 100% – The entire video is told from the perspective of a woman who is presented as a creative strategist and user of Superads.ai. # Storyline - 00:00–00:05 00:00–00:05: The ad begins with a woman stating that she doesn't recommend using AI to make ads, but it can be used to save time on analysis. This is intended to grab the viewer's attention by presenting a counterintuitive opinion and setting up the problem that the product solves. The perspective is from the woman, who is presented as a creative strategist, and the tone is conversational and relatable. - 00:05–00:10 00:05–00:10: The woman introduces Superads, highlighting that it has released two new features that are already saving her hours on reporting. This builds on the previous point by introducing the product as a solution to the problem of time-consuming ad analysis. The perspective is still from the woman, and the tone is enthusiastic and testimonial-like. - 00:10–00:23 00:10–00:23: The woman explains that Superads AI is like having an expert media buyer who can analyze your account and answer your questions. It will summarize the data for you in easy-to-read charts, explain what's happening, and give you a recommended action plan. This elaborates on the product's features and benefits, providing a clear value proposition. The perspective remains from the woman, and the tone is informative and persuasive. - 00:23–00:37 00:23–00:37: The woman expresses her love for the new categorization report, which shows winners, losers, and scaled ads, all filtered exactly the way you want. This continues to highlight specific features of the product and their benefits. The perspective is still from the woman, and the tone is enthusiastic and testimonial-like. - 00:37–00:45 00:37–00:45: The woman concludes by stating that if you're an advertiser not using Superads, you're seriously missing out on so much time saved, and encourages viewers to head to Superads.ai to start using it today. This provides a clear call to action and reinforces the product's value proposition. The perspective is from the woman, and the tone is urgent and persuasive.

# Ad summary This ad is a screenshot of a social media post on Reddit. The post asks users what tools they are using to run ads on Meta, and a user recommends Superads, which can be used for free. # Brand positioning The brand, Superads, is presented as a helpful tool for running ads on Meta. The brand is positioned as a free resource, which makes it accessible to a wide range of users. The brand aligns with the values of simplicity and affordability, and it pushes against the norm of expensive or complicated ad tools. The brand positioning is functional, focusing on the performance and simplicity of the tool. # Product Superads is presented as a tool that can be used for free to run ads on Meta. The product is for anyone who is running ads on Meta and is looking for a tool to help them do so. The ad addresses the purchase barrier of cost by explicitly stating that the tool can be used for free. The ad is telling the viewer that Superads is worth trying because it is a free and helpful tool for running ads on Meta. # Visual style The ad has a platform-native style, mimicking the look and feel of a Reddit post. The production quality is low, resembling a screenshot taken on a phone. The typography is simple and legible, and the overall design is clean and minimal. This style might impact scannability by blending in with organic content, but it could also increase trust and authenticity. # Hooks Headline: If you're running ads on Meta, which tools are you using? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of finding a good tool for running ads on Meta. The ad addresses this by showing a user asking what tools people are using to run ads on Meta: "If you're running ads on Meta, which tools are you using?" # Value propositions - Superads is a free tool to help run ads on Meta # Benefits - A tool to help run ads on Meta # Features - Can be used for free # Call to action None used. # Point of view - Customer: The first post is from a user asking a question, indicating a customer's perspective. - Customer: The second post is from a user recommending a product, indicating a customer's perspective. # Storyline - The ad starts with a question from a user on Reddit asking what tools people are using to run ads on Meta. This is included to engage the audience and make them think about their own experiences with running ads on Meta. The audience is experiencing it from the perspective of a user on Reddit. - The ad then shows a response from another user recommending Superads and stating that it can be used for free. This is included to provide a solution to the problem of finding a good tool for running ads on Meta. The audience is experiencing it from the perspective of a user on Reddit.

# Ad summary The ad presents a common pain point among marketing teams that there are never enough hours in the day. Superside presents its services as the solution to the problem by providing human-led, AI-powered workflows. # Brand positioning Superside positions itself as a solution for overwhelmed creative and marketing teams, offering a way to streamline workflows and reclaim valuable time. The brand presents itself as modern and efficient, leveraging AI technology to enhance productivity while still valuing human expertise. This positions the brand as a forward-thinking partner that understands the pressures faced by modern marketing teams. # Product Superside offers human-led, AI-powered workflows designed to supercharge marketing and creative teams. The ad highlights the common issue of too many ad briefs and not enough hours in the day, which Superside directly addresses by streamlining creative processes. By leveraging both human expertise and AI technology, Superside reduces the workload and increases efficiency for its clients. # Visual style The ad has a clean and modern visual style. The layout is simple, with a focus on clear typography and a single color palette. The production quality appears highly polished. # Hooks Headline: TOO MANY AD BRIEFS AND NOT enough hours? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of having "TOO MANY AD BRIEFS AND NOT enough hours?" # Value propositions - AI-powered workflows to supercharge your team # Benefits - Supercharge your team # Features - human-led - AI-powered workflows # Call to action BOOK A CALL # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's messaging and promotes its solutions to potential customers' pain points. # Storyline - The ad opens with the common problem of having "TOO MANY AD BRIEFS AND NOT enough hours?", which is designed to grab the viewer's attention and demonstrate empathy with their daily struggles. This is told from the perspective of the brand. - Superside proposes a solution by stating they can "Supercharge your team with human-led, AI-powered workflows," positioning the brand as the answer to the initial problem. This segment comes from the brand's perspective. - The ad ends with a clear call to action, urging the viewer to "BOOK A CALL" if they want to find out more about how Superside can address the problem of never having enough hours in the day. This is from the brand's perspective.

# Ad summary This ad promotes Superside, an AI-powered creative team for companies that need help keeping up with creative demand. Two professionals are seated in chairs with a bookshelf in the background. They discuss the demand for fresh creative and the pressure to turn out ads faster than ever before. One professional shares how her team turned to Superside for help and that they have been an excellent partner in creating amazing, beautiful creative fast, inexpensively, and on time. They also use AI, and their ads are performing better than ever. # Brand positioning Superside positions itself as an AI-powered creative team for marketing professionals. It is presented as a solution for businesses struggling to produce fresh creative content quickly and affordably. The brand aims to occupy a space in the consumer's mind as a reliable and efficient partner, offering a new era of creative work that supports existing creative teams by handling extra workloads, improving ad performance, and helping companies keep pace with creative demands. The brand also embraces innovative technologies like AI. # Product Superside is presented as an AI-powered creative team for marketing professionals who are facing pressure to produce ads faster than ever before. It serves as an extension of an existing creative team. The company helps other companies create amazing, beautiful creative fast, inexpensively, and on time. Superside provides support in handling extra work that the client's team is drowning under, which leads to improved ad performance and helps companies keep pace with creative demands. Superside is positioned as a dedicated, on-call creative team that can expand a company's production capacity and extend its team's creative capabilities. # Visual style The ad has a polished feel with simple cuts. The ad features static shots with smooth transitions. The production quality is high-end. The pacing is conversational and consistent throughout the ad. # Hooks Spoken: 00:00–00:08 Man 1: So then as a growth marketer, how do you keep up with the paid demand when your creative team is not able to keep up? Text overlay: SCALING YOUR PAID MEDIA IN 2026 Visual: 00:00–00:08 The shot is split into two sections. The top section shows a white text overlay that reads, "SCALING YOUR PAID MEDIA IN 2026." In the bottom section, a man with medium-length brown hair, light skin, and a trimmed mustache and beard is angled in the shot, facing towards the left of the frame. He is wearing a dark gray denim button-up shirt and black pants. To the left of him is a microphone. The background features a bookshelf. / 00:00–00:08 The bottom section of the shot now features a woman with long, wavy brown hair, light skin, and bangs. She is facing towards the right of the frame, listening to the man. She is wearing a periwinkle-colored sweater. # Funnel stage Middle of funnel (Consideration) # Pain points The central problem is the pressure and difficulty of keeping up with the demands for fresh creative and the need to turn out ads faster than ever before. This is signaled by the line, "It's almost impossible to keep up with today's demands for fresh creative. I get so much pressure to turn out ads faster than we ever have before." # Value propositions - AI produces high-quality ads. - Superside functions as your creative team's creative team, so you get two creative teams. # Benefits - Helps keep pace - Lose ad fatigue - Numbers are through the roof - Amazing, beautiful creative - Fast - Inexpensive - On time # Features - Creative team's creative team - AI # Call to action None used. # Social proof - "And since working with them, we've been able to really keep pace. We've lost our ad fatigue. Our numbers are through the roof. They've really been an excellent partner" – Woman 1 # Point of view - Customer 50% – The woman in the ad is a customer of the brand, and she shares her experience with them. - Brand 50% – The ad includes product claims and product demonstrations. # Storyline - 00:00–00:08 00:00–00:08 A man asks a woman how she keeps up with the demand for paid media when her creative team is not able to keep up. - 00:08–00:21 00:08–00:21 The woman responds by sharing that it is almost impossible to keep up with today's demands for fresh creative. She says that she gets so much pressure to turn out ads faster than they ever have before, and her team was reaching a breaking point. - 00:21–00:25 00:21–00:25 As a solution, the woman shares that they turned to a company called Superside. The man repeats the name, and she confirms the name again. - 00:25–00:36 00:25–00:36 The woman explains that Superside serves as her creative team's creative team and takes on the extra work that her team is drowning under. - 00:36–00:45 00:36–00:45 The woman shares that since working with Superside, they have been able to keep pace, they have lost their ad fatigue, and their numbers are through the roof. She continues by sharing that they have really been an excellent partner. - 00:45–00:52 00:45–00:52 The woman explains that Superside has helped them create amazing, beautiful creative fast, inexpensively, and on time. - 00:52–00:57 00:52–00:57 The woman finishes the ad by saying that they also are using AI with Superside for the first time, and their ads are performing better than ever.

# Ad summary The ad highlights the problem of having too many ad briefs and not enough time, then suggests that Superside can help solve this by providing human-led, AI-powered workflows. It then asks the viewer to book a call to learn more. # Brand positioning Superside is positioned as a solution for teams overwhelmed by ad briefs and lacking sufficient time. The brand aims to occupy the space of a productivity enhancer, offering a way to "supercharge" teams through human-led, AI-powered workflows. Superside presents itself as a modern, efficient, and technologically advanced partner for creative teams, pushing against the traditional limitations of time and resources. The brand positioning is both functional (offering AI-powered workflows) and emotional (providing relief from overwhelm and empowering teams). # Product Superside provides a service that "supercharges" teams with human-led, AI-powered workflows, designed for those who are dealing with too many ad briefs and not enough time. It helps teams that need increased productivity and efficiency. The key selling point is the combination of human creativity and AI technology to streamline workflows and alleviate the burden of excessive briefs and time constraints. It addresses the purchase barrier of overwhelming workload by offering a way to improve productivity and efficiency. # Visual style The ad features a modern and clean visual aesthetic, using a dark teal background with light teal text to create contrast. The production quality appears to be high, with professional photography used for the central image. The typography is simple and legible, enhancing scannability in-feed. The overall style conveys a sense of professionalism and efficiency, aligning with the brand's promise of streamlined workflows. # Hooks Headline: Too many ad briefs and not enough hours? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is having too many ad briefs and not enough time to complete them all. # Value propositions - Human-led, AI-powered workflows to supercharge your team # Benefits - Supercharge your team # Features - human-led - AI-powered workflows # Call to action BOOK A CALL # Social proof - None used. # Point of view - Customer: The top text reads, “Too many ad briefs and not enough hours?” This POV emphasizes that the viewer's pain points are understood and shared. # Storyline - The ad opens by highlighting the common problem of having 'Too many ad briefs and not enough hours?' The message is meant to resonate with professionals in creative fields who feel overwhelmed. The customer's perspective is being represented here, acknowledging a shared pain point. - The ad offers a solution: 'Supercharge your team with human-led, AI-powered workflows.' This tells from the brand's perspective, showcasing its service and its benefits. - The ad ends with a call to action: 'BOOK A CALL'. This is a direct prompt from the brand to encourage viewers to take the next step and engage with their service.

# Ad summary This ad promotes Superside, a creative team for your creative team, by describing a problem that creative teams often face, that C-suite executives are demanding AI integration but don't understand what that actually means. The creator explains that Superside combines top tier designers, strategists, and motion pros with smart AI workflows, and lists several companies that already use Superside. # Brand positioning Superside is positioned as a service that elevates and supports creative teams by combining designers, strategists, and motion pros with smart AI workflows, without burning out teams or sacrificing quality. It is presented as an alternative to freelancer platforms and agencies, offering a creative team specifically designed to enhance the output and bandwidth of existing creative departments. The brand aligns with a modern, efficient approach to creative production, pushing against the norm of AI-driven shortcuts that often lead to poor results. # Product Superside is a creative team for creative teams, offering an alternative to freelancer platforms and agencies. It combines top-tier designers, strategists, and motion pros with smart AI workflows to provide higher quality, more consistent, and on-brand creative work built to perform. Superside helps enterprise teams to scale creative without burning out their teams or sacrificing quality. It integrates experience with technology, providing creative output that is higher quality, more consistent, and more on-brand. # Visual style The ad has a casual, UGC-style aesthetic, shot in natural lighting. The editing is simple, with static shots and minimal transitions. The production quality feels like a hybrid between a casual vlog and a polished commercial, which helps to build trust and authenticity with the audience. The pacing is moderate, with consistent cuts synchronized to the speaker's rhythm, enhancing engagement. # Hooks Spoken: 00:00–00:02 So I thought AI was supposed to make creative easier. Text overlay: 00:00–00:03 C-SUITE WANTS AI...NOW WHAT? Visual: 00:00–00:02 A medium shot of a bearded man in a black baseball cap, round glasses, and a blue denim jacket with a cream-colored sherpa collar, sitting in the driver's seat of a car. The interior of the car is black and has a sunroof. The man is looking slightly to the left and talking. The background shows trees and a glimpse of buildings through the car window. # Funnel stage Middle of funnel (Consideration) # Pain points C-level executives are demanding AI integration, but don't have a clue of what that actually means. # Value propositions - Creative teams that combines top tier designers, strategists, and motion pros with smart AI workflows - Not a freelancer platform, not an agency # Benefits - Protects your brand - Elevates your work - Supports your team - Higher quality - More consistent - More on brand - Built to perform - Creative that actually converts # Features - Top tier designers - Strategists - Motion pros - Smart AI workflows # Call to action Comment “Superside” below # Social proof - Companies like Amazon, DoorDash, Figma and Reddit are already using Superside to scale creative without burning out their teams or sacrificing quality. # Point of view - Brand 100% – The ad is told entirely from the perspective of the brand, presented by a speaker who explains and promotes its services. # Storyline - 00:00–00:10 00:00–00:10 The creator begins by stating that AI was supposed to make creative easier, then asks why everyone has more work, more revision rounds, and feels more burnt out than ever. This poses a problem in the creative industry and sets the stage for the need for a solution. - 00:10–00:24 00:10–00:24 The creator explains that leaders feel the pressure of AI, adopt AI, and do more with less. He adds that C-level executives are demanding AI integration but don't have a clue of what that means. This highlights the pressure and lack of understanding surrounding AI implementation in the workplace. - 00:24–00:33 00:24–00:33 The creator shifts to the challenge of using AI tools effectively, in a way that protects the brand, elevates work, and supports the team. This transitions into the solution and value proposition of Superside. - 00:33–00:51 00:33–00:51 The creator introduces Superside, describing them as a creative team that combines top-tier designers, strategists, and motion pros with smart AI workflows. The creator emphasizes that they are not a freelancer platform or an agency, but a creative team for the creative team. This clarifies what Superside is and its unique position. - 00:51–01:07 00:51–01:07 The creator explains how it works, experienced creatives lead the process and AI accelerates what is possible. The result is higher quality, more consistent, and on-brand creative. It's not shortcuts, but creative that actually converts. This outlines the benefits and quality of Superside's service. - 01:08–01:17 01:08–01:17 The creator lists companies like Amazon, DoorDash, Figma, and Reddit that are already using Superside to scale creative without burning out their teams or sacrificing quality. This provides social proof and examples of successful implementation. - 01:17–01:29 01:17–01:29 The creator concludes by addressing the viewer and stating that if you are tired of AI slop and need a partner that understands how enterprise teams work, one that gives you more bandwidth to say yes, then Superside is the answer. This summarizes the value proposition and problem Superside solves. - 01:29–01:35 01:29–01:35 The creator asks the viewers to comment Superside below, and the creator will send you the link to see how they can help your team. This provides a clear call to action and encourages engagement.

# Ad summary This ad for Superside addresses the growing tension between creative teams and executive leadership, in light of AI. It presents the findings of a survey conducted with creative and marketing leaders, in order to show how AI is helping teams and not just adding pressure. The ad encourages viewers to comment "breakpoint" to receive a copy of the report. # Brand positioning Superside is presented as a research and solutions partner, positioned to solve the disconnect between creative teams and executive leadership's expectations around AI. The brand advocates for the integration of AI in a way that supports, rather than burdens, creative teams under pressure. # Product Superside offers a research report titled "Breakpoint" which outlines how AI is currently helping marketing and creative teams, and not just adding pressure. The report details findings from a survey conducted with hundreds of creative and marketing leaders about the disconnect between expectations for AI and the current reality. The report will be sent to those who comment "breakpoint". # Visual style The ad has a casual, direct, and informative style. The editing includes mostly static shots with some quick cuts and transitions that help maintain a conversational pace. The production quality appears to be a hybrid between UGC and a polished commercial, lending an authentic and trustworthy feel to the ad. # Hooks Spoken: 00:00–00:06 So let me guess, your boss told you to use AI and now expects that you should be creating faster and better than before. Text overlay: 00:06–00:12 85% / 00:08–00:12 creative leaders say / 00:10–00:12 exec expectations completely shifted because of AI. Visual: 00:00–00:06 A medium shot shows a man with brown hair wearing a beige t-shirt and blue jeans, sitting on a green couch. The background includes a dark green wall and a dark wood bookshelf with a framed poster on top. He is speaking to the camera while holding a black microphone. # Funnel stage Middle of funnel (Consideration) # Pain points The tension and disconnect between creative teams and executive leadership because of the growing expectations to use AI to create faster and better content. # Value propositions - This free report provides marketing and creative teams with insights that are designed to help them under pressure # Benefits - To find out how AI is actually helping teams and not just adding pressure # Features - A research report # Call to action Comment breakpoint # Social proof - 85% of creative leaders say exec expectations have completely shifted because of AI. - 58% of VP's and above admit that creative demands have become unreasonable. # Point of view - Brand 100% – The entire ad is communicated from the brand's perspective through a company representative, delivering key information, insights, and a call to action related to their report. # Storyline - 00:00–00:06 00:00–00:06 The man introduces the topic by stating that bosses expect their creative teams to use AI and create faster and better content. He argues that they aren't entirely wrong. - 00:06–00:12 00:06–00:12 To support his argument, he presents a statistic from creative leaders that states executive expectations have completely shifted because of AI. He says there is a part no one wants to say out loud. - 00:12–00:20 00:12–00:20 The man reveals that even leadership admits that creative demands have become unreasonable and that it's too much. - 00:20–00:24 00:20–00:24 He explains that expectations have moved overnight, but the systems don't move with them. This leads to the question of how to close the gap. - 00:24–00:30 00:24–00:30 He reveals that his organization surveyed hundreds of creative and marketing leaders about the disconnect to learn what teams are doing to fix it. - 00:30–00:41 00:30–00:41 He encourages viewers to comment "breakpoint" to receive a copy of the report to find out how AI is actually helping teams, and not just adding pressure.

# Ad summary This ad for Superside positions the brand as an AI-powered creative team that values human input. The ad features a group of diverse professionals and emphasizes that the future is not AI instead of people, but AI with the right people. # Brand positioning Superside is presented as an AI-powered creative team that values the combination of artificial intelligence and human expertise. The brand positions itself as a forward-thinking company that understands the importance of both technology and people in the creative process. By stating that "The future isn't AI instead of people," Superside pushes against the norm of solely relying on AI, instead promoting a balanced approach. The brand aims to occupy a space in the consumer's mind as a trusted and innovative creative partner, as evidenced by the claim of being "trusted by 500+ top brands." # Product The ad promotes Superside's AI-powered creative team, which offers creative services to businesses. The team combines artificial intelligence with human expertise to deliver creative solutions. The ad emphasizes that the team is "trusted by 500+ top brands," suggesting a high level of reliability and quality. The ad addresses the potential purchase barrier of viewing AI as a replacement for human creativity by positioning Superside as a team that integrates AI with the right people. # Visual style The ad has a clean and professional visual style. The lighting is soft and even, creating a welcoming atmosphere. The color palette is muted, with earth tones and pastel colors dominating. The overall effect is modern and approachable. # Hooks Headline: The future isn't AI instead of people # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that AI might replace human creativity, which is signaled by the phrase "The future isn't AI instead of people." # Value propositions - AI with the right people # Benefits - Trusted by 500+ top brands # Features - AI-powered creative team # Call to action None used. # Social proof - The AI-powered creative team trusted by 500+ top brands. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its values, services, and credibility. # Storyline - The ad opens by challenging the notion that the future is solely about AI, stating, "The future isn't AI instead of people." This is intended to grab the viewer's attention and set the stage for Superside's unique approach. The brand is telling this part of the story. - The ad then pivots to highlight Superside's approach, emphasizing that "It's AI with the right people." This reinforces the brand's positioning as a company that values both technology and human expertise. The brand is telling this part of the story. - The ad concludes by stating, "The AI-powered creative team trusted by 500+ top brands." This builds credibility and reinforces the brand's value proposition. The brand is telling this part of the story.

# Ad summary This ad promotes Superside, an AI-first, human-led creative service, by contrasting merely using AI with mastering AI. The ad highlights the brand's experience with over 9000 AI projects and its service for over 500 brands. It uses a fast-paced slideshow format with text overlays and various images to showcase the breadth and depth of its creative capabilities. # Brand positioning Superside is positioned as an innovative and forward-thinking creative service that blends artificial intelligence with human expertise. The brand aims to occupy the space of cutting-edge creative solutions, offering a comprehensive service for over 500 brands. Superside emphasizes mastering AI to deliver high-quality creative work, appealing to businesses seeking an advanced approach to design and marketing. This brand aligns with a modern, tech-savvy, and efficient approach, pushing against traditional, purely human-driven creative processes. Its positioning is functional, focusing on performance and efficiency. # Product Superside is presented as an AI-first, human-led creative service tailored for 500+ brands. The service aims to transform how brands approach creative projects by leveraging AI to enhance efficiency and quality. Superside's unique selling proposition is the blend of advanced AI technology with human creativity, promising a superior outcome compared to simply 'using AI.' The service is implied to be suitable for a wide range of creative needs, from design to marketing, catering to businesses looking to stay ahead in a rapidly evolving digital landscape. The ad addresses the potential purchase barrier of trusting AI by highlighting the human oversight and expertise integrated into the process. # Visual style The ad has a modern and clean aesthetic with a minimalist white background. The editing style is fast-paced, with quick cuts and rotating images that create a dynamic and engaging visual experience. The production quality is polished, giving it a professional and commercial feel. The visuals are timed to the music, enhancing the overall impact and rhythm of the ad. # Hooks Text overlay: 00:00–00:03 Superside / 00:01–00:03 The difference between Visual: 00:00–00:02 The Superside logo is displayed in the center of the screen on a white background. Several square images rotate around the logo, including a photo of an astronaut and a woman on the moon drinking wine, a concert scene, and a running woman. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the central frustration is underutilizing AI's potential, stating, 'The difference between using AI & mastering AI?' This question suggests that simply implementing AI without expertise leads to subpar results. # Value propositions - The AI-first, human-led approach ensures a balance of efficiency and creativity. - Serving 500+ brands indicates trust and reliability. - Mastering AI offers a competitive edge over simply using AI. # Benefits - Mastering AI - Extensive experience (9000 AI projects) - Comprehensive creative solutions # Features - AI-first approach - Human-led service - Creative services - Service for 500+ brands # Call to action None used. # Social proof - 9000 AI projects - The AI-first human-led creative service for 500+ brands. # Point of view - Brand 100% – The entire ad is presented from the official voice of Superside, showcasing their services and expertise. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the brand name 'Superside' appearing in the center of the screen as various square images rotate around it. This creates an engaging visual hook, introducing the brand and hinting at the diverse range of creative content they handle. - 00:02–00:04 00:02–00:04 Text appears asking, 'The difference between using AI & mastering AI?' This question prompts viewers to consider the value of expertise and depth in AI application, positioning Superside as the solution for mastering AI in creative projects. - 00:04–00:06 00:04–00:06 The text overlay states '9000 AI projects.' This provides social proof and credibility, demonstrating Superside's extensive experience and capability in handling a large volume of AI-driven creative projects. - 00:07–00:15 00:07–00:15 The final text overlay states 'The AI-first human-led creative service for 500+ brands.' This reinforces the brand's positioning and key value proposition, emphasizing both the AI-driven approach and the human expertise, while also highlighting their broad client base. The narrative concludes by solidifying Superside's market position as a trusted and experienced creative service provider.