How Udemy Advertises on Meta

# Ad summary This Udemy ad promotes a course on using AI, specifically with the Cursor tool, to simplify website creation. The ad demonstrates how users can instruct AI to generate code and modify website elements through simple text prompts, showcased by a presenter who guides viewers through the process on a split screen. # Brand positioning Udemy is positioned as a platform that makes complex coding and web development tasks accessible to a broader audience by integrating AI tools. The brand offers courses that simplify the process of website creation, allowing users to create and modify websites quickly and easily, even with limited coding knowledge. Udemy aligns with a functional and empowering approach by democratizing skills like coding through innovative AI-driven methods, pushing against the traditional norms of lengthy and complicated programming processes. # Product The advertised product is a Udemy course focused on using AI to simplify website development, specifically leveraging the Cursor tool. The course teaches users how to instruct AI to generate website code and modify existing elements using simple text prompts. It is designed for individuals looking to create websites more efficiently, regardless of their coding expertise. The ad demonstrates how the course addresses the barrier of complex coding by showing how AI can generate initial website structures and adapt them based on user input, making website creation quicker and more intuitive. # Visual style The ad has a mixed aesthetic, blending the polished presentation of the Udemy brand with the more casual feel of a presenter-led demo. The editing style includes quick cuts to showcase the speed and efficiency of the AI tool, interspersed with static shots of code and website interfaces. The pacing is moderate, with consistent cuts that match the rhythm of the presenter's speech. The overall production quality leans towards a hybrid approach, combining elements of a polished commercial with the accessibility of user-generated content. # Hooks Spoken: 00:00–00:01 [Enthusiastically] 本当にシンプルなウェブサイトが開きましたね。 Text overlay: 00:00–00:34 AIを使ってウェブサイトが作れる! / 00:00–00:01 シンプルなウェブサイト / 00:00–00:35 Cursorを使いこなす プログラミング×AI Visual: 00:00–00:01 The screen shows a split view. The top half displays a browser window of a simple website with blue headers and the words 'Simple Website.' The lower half shows a dark purple rectangle in which a presenter is visible, wearing a black shirt and glasses. Above the split view the word “Udemy” is present with a white backdrop. White text reads: 'AIを使ってウェブサイトが作れる!' # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and time-consuming nature of traditional website coding. "AIを使ってウェブサイトが作れる!" – This text highlights the ad’s promise to use AI to generate websites. # Value propositions - AI generates HTML code from simple text prompts - Modifying website elements with text inputs - User-friendly, fast results # Benefits - Simplified website development - Efficient coding process - Quick website creation - Easy customization # Features - AI-powered website creation - Cursor tool integration - HTML code generation - Text-based code modification # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a presenter showcasing the product's capabilities and benefits. # Storyline - 00:00–00:02 The presenter introduces a simple website. - 00:02–00:07 The presenter inputs "Create a simple website" into the Cursor programming AI tool to generate code, showing the ease of use for website creation. - 00:07–00:12 The ad shows the generated HTML file and instructs the viewer to confirm the code. - 00:12–00:16 The presenter opens the generated website, showing a basic webpage. - 00:16–00:29 The presenter selects and uses the "Add to Chat" function to modify the HTML code by inputting “Make it more colorful.” - 00:29–00:33 The resulting website is shown updated with a more colorful design and a colorful button. - 00:33–00:35 The presenter notes that the AI modifications can be further refined through the course.

# Ad summary This ad for Udemy features a man explaining how to make presentation slides more impactful by using different image techniques. # Brand positioning Udemy is presented as a platform that offers courses to help people improve their skills. The ad promotes the idea that Udemy can help users create more impactful presentation slides. The brand aligns with a lifestyle of continuous learning and professional development. It pushes against the norm of creating ordinary, uninspired presentations, aiming to empower users to stand out and make a lasting impression. The brand positioning is both functional, offering practical skills, and emotional, aiming to inspire confidence and creativity. # Product The product being advertised is a course on Udemy that teaches users how to create more impactful presentation slides using various image techniques. The course is for anyone who wants to improve their presentation skills and make a better impression on their audience. The ad highlights techniques such as the "Tachiotoshi" method, which involves removing the white space around an image to create a more impactful visual. It also suggests using rectangular objects with semi-transparent gradients to add emphasis to images. The ad addresses the purchase barrier of creating dull and uninspired presentations by offering practical tips and techniques to make slides more visually appealing and engaging. # Visual style The ad has a polished and professional aesthetic, with bright and even lighting. The editing style is smooth, with static shots and transitions between different slide examples. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with the visuals supporting the voiceover lines. # Hooks Spoken: 00:00–00:01 このプレゼン資料、別に悪くないんですよ。 Text overlay: 00:00–00:01 こんな普通すぎるプレゼン資料作ってない？ / 00:00–00:01 スライドが洗練される「画像」のルール Visual: 00:00–00:02 The shot shows a screen recording of a presentation slide with a cityscape image and text, next to a man in a white shirt sitting in front of a plain white wall. The camera is stationary and the framing is medium. The lighting is bright and even. The man is looking directly at the camera and speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creating dull and uninspired presentation slides. The presenter states that the initial slide is "not bad but very ordinary," highlighting the frustration of presentations that fail to make an impact. # Value propositions - Learn practical tips and techniques to make your slides more visually appealing and engaging. - Discover how to use images to create a more impactful presentation. - Improve your presentation skills and make a better impression on your audience. # Benefits - Create more impactful presentation slides - Make a better impression on your audience - Improve slide design - Add emphasis to images - Create a more visually appealing and engaging presentation # Features - "Tachiotoshi" technique - Removing white space around an image - Using images vertically - Filling the entire slide with an image - Using a semi-transparent gradient to add emphasis - Placing a message in the blank space of an image # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the presenter acting as a representative of Udemy, sharing tips and techniques to improve presentation skills. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the presenter showing a slide with a cityscape image, stating that it's not bad but very ordinary. This sets up the problem of uninspired presentation slides. - 00:02–00:07 00:02–00:07 The presenter explains that if you want to make an impact with your presentation slides, you need to use different techniques. This introduces the idea that there are better ways to present images. - 00:07–00:17 00:07–00:17 The presenter demonstrates the "Tachiotoshi" technique, which involves removing the white space around an image to create a more impactful visual. This provides a specific solution to the problem of uninspired slides. - 00:17–00:23 00:17–00:23 The presenter shows how to use an image vertically or fill the entire slide with an image. This offers additional options for improving slide design. - 00:23–00:29 00:23–00:29 The presenter explains that simply placing a message on top of an image can detract from its beauty and make the message harder to read. This highlights the importance of thoughtful design. - 00:29–00:38 00:29–00:38 The presenter suggests using a semi-transparent gradient to add emphasis to images. This provides another specific technique for improving slide design. - 00:38–00:45 00:38–00:45 The presenter shows how to place a message in the blank space of an image. This offers another option for incorporating text into slides. - 00:45–00:55 00:45–00:55 The presenter concludes by encouraging viewers to use these techniques and teases the next section on how to handle multiple images. This reinforces the value of the course and encourages continued engagement.

# Ad summary This ad promotes a Udemy course that teaches viewers how to improve their presentation design. The video features a man who shares three rules for creating effective designs: white space, relationships, and alignment. He demonstrates how to apply these rules to transform a cluttered presentation slide into a clean and engaging visual. # Brand positioning Udemy is presented as a platform that offers courses to help people improve their skills. The brand aims to occupy a space in the consumer's mind as a go-to resource for learning and professional development. The ad promotes a functional benefit—improving presentation skills—with a tone that is informative and encouraging. Udemy positions itself as a practical solution for individuals looking to enhance their design abilities and create more effective presentations. # Product The product being advertised is a Udemy course focused on improving presentation design. The course teaches viewers three key rules: white space, relationships, and alignment. The ad highlights that by applying these rules, viewers can transform cluttered and unreadable presentation slides into clear and engaging visuals. The course is for anyone who wants to make their presentation materials more effective and visually appealing. The ad addresses the pain point of overwhelming and ineffective presentation design by offering a structured approach to creating better slides. # Visual style The ad has a polished, professional aesthetic with a clean and modern design. The editing style is smooth with static shots and clear transitions. The production quality is high, resembling a commercial. The pacing is consistent, maintaining a steady rhythm throughout the video. The cuts and text are timed to the voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: Male 1: このプレゼン資料、読む気になりませんね。 Text overlay: プレゼン資料が 一気に垢抜ける！ / 伝わるデザインになる 3つのルール (purple rectangle) Visual: 00:00–00:01: The shot features a screen recording of a presentation slide with a lot of text and images. The slide is titled "Section 3 伝わるデザインの基本ルール | 配置" and includes several sections such as "6つの要素," "文字," "図形," "グラフ," "画像," "配置," and "色." The text is in Japanese. To the right of the slide, a man in a light pink shirt is visible in a small window. The background is a gradient of dark purple to light purple. The Udemy logo is in the top left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of overwhelming and ineffective presentation design. "このプレゼン資料、読む気になりませんね。" (This presentation material, you don't feel like reading it, do you?) # Value propositions - Applying three simple rules can transform cluttered presentation slides into clear and engaging visuals. - The course provides a structured approach to improving presentation design. # Benefits - Make presentation slides more readable - Make presentation slides more visually appealing # Features - White space - Relationships - Alignment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is delivered by the speaker, who is presenting the brand's perspective on improving presentation design. # Storyline - 00:00–00:01 The ad opens with a cluttered presentation slide, immediately establishing the problem of ineffective design. - 00:00–00:01 The speaker asks if the viewer feels like reading the slide, implying that it is uninviting and overwhelming. This is from the speaker's perspective, highlighting the common frustration with poorly designed presentations. - 00:01–00:05 The speaker introduces three rules—white space, relationships, and alignment—as the solution to the problem. This is presented from the brand's perspective, offering a clear and actionable approach. - 00:05–00:08 The speaker claims that applying these rules can make the presentation slide much more readable and visually appealing. This is from the brand's perspective, promising a tangible benefit. - 00:08–00:17 The speaker begins to demonstrate the first rule, white space, by reducing the font size to create more empty space on the slide. This is from the brand's perspective, showing a practical application of the rule. - 00:17–00:20 The speaker shows the result of applying the white space rule, highlighting the improvement in readability. This is from the brand's perspective, reinforcing the benefit of the rule. - 00:20–00:36 The speaker transitions to the second rule, relationships, explaining that related objects should be grouped together while unrelated objects should be separated. This is from the brand's perspective, introducing another key design principle. - 00:36–00:38 The speaker shows the result of applying the relationships rule. This is from the brand's perspective, reinforcing the benefit of the rule. - 00:38–00:49 The speaker transitions to the third rule, alignment, and asks if the viewer is familiar with guides. This is from the brand's perspective, introducing another key design principle. - 00:49–00:49 The speaker states that guides are a useful tool for alignment and offers to introduce them. This is from the brand's perspective, reinforcing the benefit of the rule.

# Ad summary This ad for Udemy promotes a course on using the AI coding tool Cursor. The ad is presented by an instructor who teaches the Cursor AI Files tool and how it can be used to select files in a workspace to give the AI context to make coding easier. # Brand positioning Udemy is presented as a platform for online courses and learning, specifically in the realm of technology and AI. The brand aims to occupy the space of accessible and practical education, offering courses that equip individuals with the skills to navigate and leverage AI tools for productivity and efficiency. Udemy aligns with the values of continuous learning, skill development, and staying current with technological advancements. The brand's positioning is functional, focusing on providing tangible knowledge and skills that users can directly apply in their professional lives. # Product The product is an online course taught on the Udemy platform that teaches how to use the Cursor AI Files tool. Cursor AI is an AI coding tool that enables users to select specific files within a workspace and provide their content as context to the AI. This allows the AI to understand the codebase and make informed suggestions or modifications. The course teaches how to use the Files feature to make code more readable and efficient by having the AI insert comments before each function that explain the code’s function. # Visual style The ad has a polished commercial feel with the Udemy logo in the top left. The ad also has a UGC feel with the instructor talking straight to the camera and recording the demonstration with a webcam. The edit style is static shots with a BPM of less than 10. The visual audio is synced with the presenter. # Hooks Spoken: 00:00–00:01 ファイルズ機能について説明しますね。 Text overlay: 00:00–00:01 エンジニア必見！ / 00:00–00:01 AIで出来る便利機能 / 00:00–00:01 Files機能 / 00:00–00:01 Cursorを使いこなす プログラミング×AI Visual: 00:00–00:01 A static shot shows the Udemy logo in the top left corner, and text in Japanese that translates to, “Engineers must see! Convenient functions that can be done with AI.” Below is a screen recording of the Cursor AI tool on a white background with the words Files 機能 in the top left corner. Below is a purple box with white Japanese text that translates to, “Master Cursor Programming x AI.” To the right is a man in his 30s who is wearing a black shirt. He is looking forward with a neutral expression. On the right is the hashtag #Live人工智能. # Funnel stage Middle of funnel (Consideration) # Pain points It can be difficult to read code without comments. # Value propositions - ワークスペースの中の特定のファイルを指定して、その内容をAIのコンテキストとして与えることが可能な機能になります: Gives more context to AI to make coding easier. - 該当するファイルを指定してその上で、そのファイルの中に変更を加えることができます: Faster coding using AI. # Benefits - コメントが追加されていますね:コードが読みやすくなります # Features - Files 機能: Workspace 内の特定のファイルを選択し、その内容を AI のコンテキストとして与える # Call to action None used. # Point of view - Expert 100% – The entire video is from the point of view of an instructor teaching the viewer how to use a tool. # Storyline - 00:00–00:08 The presenter introduces the Files function and how to specify particular files from a workspace to provide the AI with context. - 00:08–00:12 The presenter shows an example of using the Files function with several files. - 00:12–00:16 The presenter accepts all files and types ‘@’ to show a list of files in the workspace. - 00:16–00:19 The presenter selects game.js from the workspace files. - 00:19–00:21 The presenter shows how to select a specific file. - 00:21–00:31 The presenter types out a request for the AI to insert comments that explain the function of the code before each function. - 00:31–00:35 The presenter shows how the code now has comments that explain the function of the code and how it makes it more readable. - 00:35–00:41 The presenter explains how the user can select a corresponding file and change the content of the file. - 00:41–00:47 The presenter states that this is the Files feature, which allows you to include a specific file as AI context.

# Ad summary This ad promotes Udemy's logical skills course. The ad features a man discussing logical reasoning and how to determine the correct conclusion based on facts. He uses the example of having itchy eyes due to pollen allergies to demonstrate how to determine the correct conclusion. # Brand positioning Udemy is presented as a platform for learning logical skills. The ad positions Udemy as a resource for individuals who struggle with explaining themselves and being understood. The brand promotes the value of logical skills as something that anyone can acquire, suggesting that these skills are not innate but can be learned through their platform. The brand's tone is educational and accessible, aiming to empower viewers by providing them with the tools to improve their communication and reasoning abilities. # Product The product being advertised is a course on Udemy focused on developing logical skills. The course aims to help individuals who struggle with explaining themselves and being understood. The ad highlights that the course teaches how to construct logical arguments and draw correct conclusions based on evidence. It addresses the common mistake of deriving conclusions from assumptions rather than facts. The course is presented as accessible to anyone, regardless of their background, and promises to equip learners with valuable skills for clear communication and effective reasoning. # Visual style The ad has a clean and professional aesthetic, with a focus on clear and concise information. The editing style is static, with no camera movement or transitions. The production quality is polished, with a focus on clear text and diagrams. The pacing is slow and deliberate, allowing the viewer to fully absorb the information being presented. # Hooks Spoken: 00:00–00:04 3つの文からなる論証図になるわけですけれども、どの論証図が正しいと思いますか？ Text overlay: 00:00–00:04 udemy / 00:00–00:04 うまく説明できず / 00:00–00:04 理解してもらえない人へ / 00:00–00:04 どれが正しい論証図でしょうか？ / 00:00–00:04 Let's Think / 00:00–00:04 誰でも身に付く / 00:00–00:04 ロジカルスキル Visual: 00:00–00:04 The shot features a screen with text in Japanese and a diagram illustrating logical arguments. The background is a dark purple color. The text at the top reads "Udemy." The text in the middle reads "For people who can't explain well and can't be understood." Below that, the text reads "Which is the correct logical diagram?" There are three diagrams below that, each with a different logical argument. At the bottom, the text reads "Logical skills that anyone can acquire." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to explain oneself clearly and being misunderstood. "For people who can't explain well and can't be understood." # Value propositions - Acquire logical skills that anyone can learn - Overcome the common mistake of deriving conclusions from assumptions rather than facts # Benefits - Develop logical arguments - Draw correct conclusions based on evidence - Improve communication skills - Effective reasoning abilities # Features - Teaches logical skills - Helps individuals who struggle with explaining themselves and being understood # Call to action 続きは Udemy で # Social proof - None used. # Point of view - Expert 100% – The ad is told from the perspective of an expert explaining logical reasoning. # Storyline - 00:00–00:04 The ad begins with a man introducing the concept of logical reasoning and posing a question about which logical diagram is correct. - 00:04–00:07 He explains that he will use an example to demonstrate how to determine the correct conclusion based on facts. - 00:08–00:11 The man explains that logic involves deriving unknown information from known information. - 00:11–00:35 He uses the example of having itchy eyes due to pollen allergies to demonstrate how to determine the correct conclusion. - 00:35–00:47 The man explains that the ability to be convinced by logic depends on how the evidence is presented. - 00:47–00:49 The ad ends with the Udemy logo and a call to action to continue learning on Udemy.

# Ad summary This ad promotes Udemy courses that teach viewers how to improve their PowerPoint presentation design. The ad features a man who shows a slide from a PowerPoint presentation and explains how to improve the color scheme and design. # Brand positioning Udemy is presented as a platform that offers courses to help people improve their skills. The ad promotes the idea that Udemy can help users create professional and visually appealing PowerPoint presentations. The brand aligns with the values of continuous learning and skill development, and it positions itself as a resource for individuals looking to enhance their professional capabilities. # Product The ad promotes Udemy courses that teach viewers how to improve their PowerPoint presentation design. The courses are for anyone who wants to create more professional and visually appealing presentations. The ad focuses on specific design techniques, such as using complementary colors and incorporating vertical bar designs to enhance the overall look of the slides. The ad addresses the common frustration of creating dull or ineffective PowerPoint presentations and offers a solution through Udemy's design courses. # Visual style The ad has a polished and professional aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, with clear visuals and audio. The pacing is consistent, with a moderate number of cuts per minute. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:01 [Normal] 一番最初の状態と比べてみましょう。 Text overlay: 00:00–00:49 ダサいパワポから 今すぐ卒業！ / 00:00–00:49 簡単に真似できる 資料デザインのコツ Visual: 00:00–00:04 The shot features a split screen. On the left, there is a PowerPoint slide with the title "コンサルティング事業" (Consulting Business). The slide contains text, images, and a flowchart with green shapes. On the right, a man with short black hair and a pink shirt is visible. He is positioned in front of a dark purple background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of creating dull or ineffective PowerPoint presentations. The man in the video says, "この図形の色がすごく気になりますよね。" (The color of these shapes is really bothering me.) # Value propositions - Learn simple tips to improve your PowerPoint presentation design. - Create professional and visually appealing presentations. # Benefits - Improve PowerPoint presentation design - Create professional and visually appealing presentations - Enhance the overall look of slides # Features - Design techniques for PowerPoint presentations - Color scheme improvement - Vertical bar design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the presenter offering tips and techniques for improving PowerPoint presentation design. # Storyline - 00:00–00:01 The man introduces the topic of improving PowerPoint presentation design. - 00:01–00:04 He shows a slide from a PowerPoint presentation and points out the initial state of the design. - 00:04–00:13 The man highlights the color scheme of the slide, specifically the green color used in the shapes, and explains why it is not visually appealing. - 00:13–00:17 He suggests using complementary colors, such as orange, but notes that it may be too harsh. - 00:17–00:25 The man recommends using a monochromatic color scheme with blue tones to match the overall design of the slide. - 00:25–00:30 He demonstrates how to change the color of the shapes to a lighter blue, which creates a more unified and visually appealing look. - 00:31–00:41 The man suggests emphasizing certain elements by filling them with a darker blue and using white text for contrast. - 00:41–00:44 He concludes by encouraging viewers to use different colors based on their objectives. - 00:44–00:49 The man introduces the topic of improving PowerPoint presentation design.

# Ad summary This ad for Udemy highlights the importance of effective graph design in presentations. It showcases how to improve graphs by removing unnecessary 3D elements, integrating legends, and emphasizing key data points with color and annotations. # Brand positioning Udemy is presented as a platform that offers courses to improve professional skills, specifically focusing on presentation design. The brand aims to occupy the space of accessible and practical education, aligning with a functional approach to skill development. It promotes a straightforward, no-frills approach to learning, focusing on tangible improvements in professional capabilities. The brand pushes against the norm of complex or decorative design, advocating for simplicity and clarity in visual communication. # Product The ad promotes a course on creating effective graphs for presentations. The course teaches how to simplify and clarify data visualization by removing unnecessary 3D elements, integrating legends directly into the graphs, and using color and annotations to highlight key data points. It is designed for professionals who need to present data clearly and persuasively. The course addresses the common pitfall of overly complex or confusing graphs, offering a solution to make presentations more impactful and easier to understand. The ad emphasizes that good design can reduce the cognitive load on the audience, allowing them to quickly grasp the presenter's message. # Visual style The ad has a clean and professional aesthetic, using a combination of screen recordings and a small inset of the presenter. The editing style is straightforward with static shots and clear transitions. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to key points in the voiceover. # Hooks Spoken: 00:00–00:01 こんなプレゼン資料 作っちゃってない？ (Aren't you making presentation materials like this?) Text overlay: 00:00–00:46 こんなプレゼン資料 作っちゃってない？ (Aren't you making presentation materials like this?) / 00:00–00:46 Section3 伝わるデザインの基本ルール | グラフ (Section 3: Basic rules of communicative design | Graphs) / 00:00–00:22 修正前 (Before correction) / 00:00–00:46 効果的なパワポの グラフ作成 (Creating effective PowerPoint graphs) Visual: 00:00–00:02 The screen displays the Udemy logo at the top left, followed by the text "こんなプレゼン資料 作っちゃってない？" (Aren't you making presentation materials like this?). Below this is a section of a presentation slide titled "Section 3 伝わるデザインの基本ルール | グラフ" (Section 3: Basic rules of communicative design | Graphs). The slide shows three graphs: a bar graph, a pie chart, and a line graph, all labeled "修正前" (Before correction). At the bottom right, a man in a pink shirt is visible in a small window, speaking. A purple banner at the bottom reads "効果的なパワポの グラフ作成" (Creating effective PowerPoint graphs). # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of creating overly complex or confusing graphs that make it difficult for the audience to understand the presenter's message. "Aren't you making presentation materials like this?" # Value propositions - Improve your presentation skills by learning how to create effective graphs. - Make your data more impactful by simplifying and clarifying your visualizations. - Reduce audience confusion by integrating legends and highlighting key data points. # Benefits - Making presentations more impactful - Improving data visualization - Reducing cognitive load on the audience - Ensuring key data points are easily noticed - Making graphs easier to understand # Features - Simplifying graph design - Removing 3D elements - Integrating legends into graphs - Using color to highlight key data - Adding callouts and labels # Call to action 続きは Udemy で (Continue on Udemy) # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a presenter who is associated with the brand, providing tips and demonstrating the value of the course. # Storyline - 00:00–00:01 The ad starts by questioning if viewers are creating presentation materials in a certain way, showing examples of graphs that need improvement. - 00:01–00:02 The presenter states that he will show how to improve the graphs. - 00:03–00:07 The presenter notes that many people use 3D effects in their graphs, which he advises against. - 00:07–00:09 He suggests removing unnecessary decorations from the graphs. - 00:09–00:22 The presenter explains that viewers' eyes move between the graph and the legend, and this can be avoided by integrating the legend into the graph itself. - 00:22–00:29 The presenter shows how to integrate the legend into bar graphs, pie charts, and line graphs. - 00:30–00:32 The presenter explains that he will show how to create a graph that emphasizes a key point. - 00:32–00:41 The presenter shows how to add callouts and labels to highlight specific data points, making it clear what the presenter wants the audience to notice. - 00:42–00:46 The presenter concludes by stating that using color can further emphasize the key point.

# Ad summary This Udemy ad promotes a course on how to use the Cursor programming tool with AI to easily create websites. The instructor provides a tutorial demonstrating how to generate website code using ChatGPT and refine it using Cursor, appealing to users who want to simplify web development. # Brand positioning Udemy is presented as a platform offering courses to simplify web development through AI-assisted tools. The brand aims to occupy a space for accessible technical education, aligning with a functional approach by providing practical skills and knowledge. It promotes continuous learning and adaptation to new technologies, pushing against the traditional complexity often associated with coding and web design. # Product The featured product is a Udemy course that teaches users how to use Cursor, a programming tool integrated with AI, to simplify website creation. The course is designed for individuals looking for an easier way to develop websites by leveraging AI. The ad highlights that with Cursor and ChatGPT, users can generate and modify website code quickly, even with minimal coding knowledge. The presenter demonstrates creating a website for a fictional company using these tools, addressing the purchase barrier of coding complexity by showcasing how simple the process can be. # Visual style The ad features a hybrid aesthetic, combining a polished commercial feel with elements of a user-generated tutorial. The editing style includes quick cuts to maintain a brisk pace. The production quality is high, ensuring the content appears professional and trustworthy, which is crucial for attracting users to an online course. The visuals consistently sync with the audio, highlighting key points and changes in the website creation process. # Hooks Spoken: 00:00–00:01 どんな感じになったのでしょうか? [Question] Text overlay: 00:00–00:06 手軽にWebサイトを作りたい お悩みの方へ! / 00:01–00:01 Cursorを使いこなす プログラミング×AI 簡単に出来る作成方法 / 00:00–00:00 Udemy Visual: 00:00–00:02 The screen is split. On the left, there’s a screen recording showing a website; on the right, the instructor’s face in a small window. The website, NexusTech Inc., features a clean, white layout with blue accents and an animated graphic of a network. The instructor, an Asian male in his 30s, looks directly at the camera and speaks. On-screen text reads, “For those who want to easily create a website!” The Udemy logo is at the top left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of coding complexity and the time-consuming nature of traditional web development. This is signaled by the text overlay: “For those who want to easily create a website!” # Value propositions - The Udemy course simplifies website creation by integrating Cursor and AI, making it easier to generate and modify code, even with minimal coding knowledge. - By leveraging ChatGPT, users can quickly generate company information and integrate it into their website using Cursor, saving time and effort in content creation. # Benefits - Easily create websites - Simplify website creation - Generate and modify website code quickly # Features - Cursor programming tool - AI integration - ChatGPT integration # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered from the brand’s perspective, presenting the educational content and product demonstration directly. # Storyline - 00:00–00:02 00:00–00:02 The instructor shows a website design created with Cursor, asking how the audience feels about it and stating it has turned out well. - 00:02–00:05 00:02–00:05 The instructor transitions to explaining that they will create a website for a fictional company using Cursor, setting the context for the upcoming tutorial. - 00:05–00:08 00:05–00:08 The instructor begins the tutorial by stating that they will use ChatGPT to create the fictional company, explaining the initial steps. - 00:08–00:11 00:08–00:11 The instructor shows the company information generated by ChatGPT (Nexus Tech) and shares that ChatGPT has made the company information. - 00:11–00:16 00:11–00:16 The instructor explains that the copied information will be used to create the company's website with Cursor, detailing the next steps in the process. - 00:16–00:19 00:16–00:19 The instructor inputs the company information and begins creating the website, showing the initial generation process. - 00:19–00:24 00:19–00:24 The instructor announces that a file has been created, indicating the website file is simple and complete, and sets up the demonstration. - 00:24–00:31 00:24–00:31 The instructor opens the website to show the minimum viable product has been created. - 00:31–00:39 00:31–00:39 The instructor moves on to enhancing the website, requesting Cursor to incorporate a modern UI, adding a refinement stage to the tutorial. - 00:39–00:42 00:39–00:42 The instructor shares that the modifications are underway and will be shared soon. - 00:42–00:49 00:42–00:49 The instructor reveals and admires the updated website with a new animation, emphasizing the stylish outcome of the refinements. - 00:49–00:51 00:49–00:51 A card with the Udemy logo and text overlay states that the video will be continued on Udemy’s platform.

# Ad summary This ad promotes a Udemy course that teaches people how to use Cursor to create AI games. The video features a speaker who demonstrates creating an Othello game using Cursor and shows how to improve the code. # Brand positioning The ad is presented by Udemy, which positions itself as an educational platform that offers courses to help individuals learn new skills. The brand aligns with values of accessibility, learning, and empowerment. Udemy stands as a platform where anyone can easily acquire skills, particularly in tech and coding, contrasting the traditional, complex perception of programming. The brand messaging is functional, focusing on simplicity and ease of learning. # Product The featured product is a Udemy course designed to teach individuals how to use Cursor to create AI games. Cursor is presented as a tool that simplifies the programming process through AI assistance, enabling users to generate and improve code. The course is designed for anyone interested in programming, regardless of their skill level, as it allows users to easily create games. The product details include creating an Othello game and using Cursor to implement AI-driven features, enhancing the game's functionality. The ad addresses the common barrier of programming complexity by demonstrating how Cursor simplifies the coding process. The ad encourages viewers to try or buy the course by showcasing the ease and speed with which they can create and enhance games using AI assistance. # Visual style The ad has a practical and informative aesthetic, combining screen recordings with a small inset of the speaker. The editing style features quick cuts to show the process. The production quality is professional, aiming to build trust and showcase the product’s capabilities. The pacing is moderate, matching the speaker’s explanations. The cuts sync with the speaker’s dialogue to emphasize key points and actions. # Hooks Spoken: Male 1: お、オセロゲームができましたね。 Text overlay: 誰でも簡単に / 作れるようになる！ / Cursorを使いこなす / プログラミング×AI / ゲームの作り方 Visual: 00:00–00:01 A screen recording shows an Othello game on a web page. The game board is green with black and white pieces. Below the game, the speaker is visible in a small window. The speaker is Asian, male-presenting, in his late 30s, and wearing a dark blue shirt. He appears to be in a home office setting. A purple graphic with the Udemy logo and text is overlaid at the top. Another purple graphic with white text is at the bottom. / 00:01–00:02 The screen recording shows a file directory within a coding program. The directory is titled 'reversi'. The speaker remains visible in the bottom right. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the complexity of programming, particularly when creating games with AI features. This is implied through the promise of making game creation easy for anyone, which suggests that the alternative is difficult. # Value propositions - Anyone can easily create games! # Benefits - Easily create games. - Can implement AI battle function. # Features - Can create AI games through Cursor. # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – This is communicated through the official Udemy logo and the speaker’s demonstration. - Customer 20% – This is communicated through the speaker using and explaining the product. # Storyline - 00:00–00:01 The speaker shows an Othello game that has been created. - 00:01–00:04 00:01–00:04 The speaker explains that they are going to create an Othello game. This is the starting point of demonstrating how the process works. - 00:04–00:09 00:04–00:09 The speaker is demonstrating how to create the game by inputting text into Cursor. This step shows the user perspective as they interact with the tool. - 00:09–00:14 00:09–00:14 The speaker explains that Cursor generates the code and waits for it to complete. This beat builds suspense and showcases the tool's efficiency. - 00:14–00:22 00:14–00:22 The speaker shows the index HTML, style CSS, and main JS files that have been created. The speaker is highlighting what Cursor has created in order to showcase the effectiveness of using the tool. - 00:22–00:25 00:22–00:25 The speaker shares instructions to open the index file to begin. They are showing the next step in order to demonstrate the tool. - 00:25–00:30 00:25–00:30 The speaker is playing the Othello game, demonstrating that the game works. This showcases the outcome and value of using the tool. - 00:30–00:35 00:30–00:35 The speaker highlights the desire to implement an AI opponent in the game. This builds on the demonstration of the tool and adds an element of future enhancement and the value of implementing AI.

# Ad summary This ad for Udemy features a live webinar where the host is teaching viewers how to create a block breaking game with the assistance of AI using the Cursor program. # Brand positioning Udemy is presented as a platform to take courses and webinars on various subjects. They present themselves as a resource to advance your skillset in a variety of fields from learning how to cook to learning how to code. # Product This ad is for the programming software Cursor. The host explains that it has Agent, Ask, and Manual modes. Agent mode allows AI to automatically generate and edit code on its own. Ask mode allows users to safely explore and explain code. Manual mode allows users to choose the specific parts of the code that they want to edit. # Visual style The ad has a polished commercial style. The host is in front of a neutral background. The cuts are quick, with an average of about 20 cuts per minute. Text and product actions are timed to the music beats. # Hooks Spoken: Man 1: いい感じのブロック崩しのゲームができましたね。 Text overlay: AIで簡単にできる! / コードの生成・補完・修正 / ブロック崩しのゲーム / Cursorを使いこなす / プログラミング×AI Visual: 00:00–00:01 On the top left is the Udemy logo. In the top center is white text on a black background that reads: AIで簡単にできる!コードの生成・補完・修正, which translates to AI makes it easy! Code generation/completion/correction. In the center of the frame is a browser with a block breaking game. In the bottom right is a small square of a man giving a presentation in front of a slide that reads: #LiveAI講座. In the bottom center is purple text on a black background that reads: Cursorを使いこなすプログラミング×AI, which translates to Master Cursor Programming x AI. # Funnel stage Middle of funnel (Consideration) # Pain points The need for advanced AI knowledge for programming. # Value propositions - Cursor can easily create code by itself using the Agent mode. - Cursor is safe to use to explore and explain code using the Ask mode. # Benefits - Allows AI to automatically generate and edit code on its own - Allows users to safely explore and explain code - Allows users to choose the specific parts of the code that they want to edit # Features - Agent mode - Ask mode - Manual mode # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – A man hosts a webinar discussing programming. # Storyline - 00:00–00:01 The host presents a block breaking game. - 00:01–00:04 00:01–00:04 The host explains that three modes of the Cursor program can be used to control how the block breaking game is generated. - 00:04–00:08 00:04–00:08 The host describes Agent mode which lets AI generate and edit code. - 00:08–00:13 00:08–00:13 The host describes Ask mode, which allows users to safely explore code. - 00:14–00:18 00:14–00:18 The host describes Manual mode, where users specify which code to edit. - 00:19–00:20 00:19–00:20 The host invites viewers to watch as he tests out the modes. - 00:21–00:25 00:21–00:25 The host says that he is going to create a block breaking game that operates in browser and then types the request into the Agent mode. - 00:26–00:29 00:26–00:29 The host explains that the mode is selectable in the window on the bottom left. - 00:29–00:33 00:29–00:33 The host shows Agent, Ask, and Manual modes are available to select. - 00:34–00:36 00:34–00:36 The host selects Agent mode and has it generate the file. - 00:36–00:39 00:36–00:39 The game.js and index.html are generated. - 00:39–00:42 00:39–00:42 The host clicks index.html and opens the game. - 00:43–00:46 00:43–00:46 The host confirms that the block breaking game is working. - 00:47–00:52 00:47–00:52 The host mentions this is the Agent mode in action and explains that Agent mode creates and edits files. - 00:53–00:55 00:53–00:55 The host transitions to a demo of the Ask mode. - 00:56–00:58 00:56–00:58 The host edits and adds a change in Ask mode.

# Ad summary This ad for Udemy promotes the Complete Python Pro Bootcamp. In the ad, the presenter talks about the need to keep up to date with coding skills in order to be ready when an interviewer asks you to code. The ad then features the 100 days of code and how this pro bootcamp will force you to close the gap and be ready. # Brand positioning Udemy presents itself as a reliable and comprehensive online learning platform that helps learners around the world. The brand aims to occupy the space of a go-to resource for individuals seeking upskilling or career advancement through accessible education. With a focus on practical skills and real-world applications, Udemy stands out by offering structured learning paths backed by a global community of learners. The brand positioning is primarily functional, focusing on providing the tools and support necessary for learners to achieve their professional goals. # Product The "100 Days of Code: The Complete Python Pro Bootcamp" is an online course designed to help learners master Python by building 100 projects in 100 days. It is for individuals who want to learn data science, automation, and build a portfolio of real-world applications. The course, taught by Dr. Angela Yu, promises to close the gap between theoretical knowledge and practical application. It offers a structured learning path with daily coding challenges and real applications, eliminating the need to jump between tutorials or guess what to learn next. This bootcamp is designed to make you ready when an interviewer asks you to code. # Visual style The ad has a clean, straightforward aesthetic with a focus on delivering information clearly. The editing is simple with direct cuts between shots. The production quality appears polished but not overly produced, giving it a relatable feel. The pacing is moderate, with cuts timed to key points in the speaker’s message. # Hooks Spoken: 00:00–00:05 If an interviewer asked you to code right now, could you? Text overlay: 00:00–00:05 IF AN INTERVIEWER ASKED YOU to CODE RIGHT NOW Visual: 00:00–00:05 A woman with long brown hair, wearing a brown sweater dress, sits at a desk in front of a laptop. She looks directly at the camera and gestures with her hands while speaking. The background is a plain wall with a partial yellow circle design in the upper left. The Udemy logo is in the upper right. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the gap between knowing how to code and being able to code on the spot when asked by an interviewer. This is signaled in the ad with the phrase, "That's the gap." # Value propositions - Structured learning path - Practical coding skills - Access to a global community of learners - Expert guidance from Dr. Angela Yu # Benefits - Closes the gap between knowing and doing - No jumping between tutorials - No guessing what to learn next - 84 million learners worldwide # Features - 100 Days of Code - Complete Python Pro Bootcamp - Daily coding - Real applications # Call to action None used. # Social proof - "Backed by Udemy's 84 million learners worldwide" # Point of view - Customer 100% – The entire ad is delivered from the perspective of someone presenting the product. # Storyline - 00:00–00:05 The ad starts with a woman sitting at a desk addressing the camera directly, posing a question about coding readiness. - 00:05–00:11 The presenter segues into a solution, highlighting the "100 Days of Code" bootcamp on Udemy. - 00:11–00:16 She emphasizes the bootcamp's ability to bridge the coding skills gap, ensuring consistent daily coding practice. - 00:16–00:21 The presenter also highlights the program's real-world applications, structured learning, and avoidance of random tutorials. - 00:21–00:28 The spot concludes by leveraging Udemy’s scale, and the presenter urges viewers to "train until you are ready."

# Ad summary This ad promotes Udemy, an online learning platform, by showcasing a course on how to dramatically change presentation materials. The ad features a man reviewing five rules for effective presentation design, emphasizing the importance of contrast, spacing, and alignment. # Brand positioning Udemy is presented as a platform offering courses to enhance professional skills, specifically focusing on presentation design. The brand aims to occupy a space in the consumer's mind as a resource for practical, actionable knowledge that can lead to dramatic improvements in their work. The tone is educational and empowering, suggesting that anyone can improve their skills with the right guidance. Udemy positions itself as a provider of accessible expertise, contrasting with the norm of expensive or inaccessible professional training. # Product The featured product is a Udemy course focused on improving presentation materials through five key design rules. The course is for anyone who wants to make their presentations more impactful and visually appealing. The ad highlights the importance of contrast in font sizes, spacing between elements, and alignment of objects. It addresses the common mistake of using subtle differences in font sizes (e.g., 12pt, 14pt, 16pt) that don't create enough visual impact. The course aims to teach viewers how to make their presentations more effective and professional by applying these design principles. # Visual style The ad has a clean, professional aesthetic with a split-screen format that balances the speaker's presentation with visual examples. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the speaker's points. The use of a purple box at the bottom adds a branded element. # Hooks Spoken: Male 1: これだけは覚えておきましょうと言う5つのルール、これをざっと振り返ります。(Let's remember only this, these five rules, let's quickly review them.) Text overlay: プレゼン資料が劇的に変化する！(Presentation materials will dramatically change!) / Section3 伝わるデザインの基本ルール | 覚えておきたい5つのルール (Section 3 Basic rules of communicative design | 5 rules to remember) / これだけは覚えておきましょう (Let's remember only this) / 知らないと損する5つのルール (5 rules you will lose if you don't know) Visual: 00:00–00:03: The shot features a split screen. On the left, there's a presentation slide with text in Japanese and a screenshot of a consulting business document. The Udemy logo is at the top left. On the right, a man in a light pink shirt sits in front of a blurred background. He waves to the camera. Below the split screen, there's a purple box with white text in Japanese. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of ineffective presentation materials that lack visual impact and clarity. This is signaled by the speaker stating that using similar font sizes for body text, subtitles, and main titles doesn't create enough visual difference, making the presentation less effective. # Value propositions - Learn five key design rules to dramatically improve your presentation materials. - Avoid common mistakes like using similar font sizes that don't create enough visual impact. - Ensure sufficient whitespace to make your presentations more readable. # Benefits - Dramatically improve presentation materials - Make presentations more impactful - Make presentations more visually appealing - Make presentations more effective - Make presentations more professional # Features - Five key design rules for presentation materials - Contrast in font sizes - Proximity of related elements - Sufficient whitespace - Alignment using guides # Call to action 続きは Udemy で (Continue on Udemy) # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a speaker representing Udemy, promoting their course and providing design tips. # Storyline - 00:00–00:02 The ad begins with an introduction to five rules that can dramatically change presentation materials. - 00:02–00:03 The speaker, a man in a light pink shirt, introduces the topic and promises to quickly review the five rules. - 00:03–00:06 The first rule is about creating contrast by adjusting the emphasis based on the role of the text. - 00:06–00:15 The speaker explains that a common mistake is using similar font sizes for body text, subtitles, and main titles, which doesn't create enough visual difference. - 00:15–00:22 He suggests increasing the jump rate between font sizes to 1.5x or 2x to make the contrast more noticeable and effective. - 00:23–00:26 The second rule is about proximity: related elements should be close together, while unrelated elements should be separated. - 00:26–00:29 The speaker notes that this rule is often overlooked, despite seeming obvious, and encourages viewers to be mindful of it. - 00:30–00:33 The third rule is about ensuring sufficient whitespace, emphasizing that whitespace is an integral part of design. - 00:33–00:37 He explains that a lack of whitespace can make the presentation difficult to read, so it's important to consciously create whitespace. - 00:38–00:42 The fourth rule is about using guides to align elements neatly. - 00:42–00:43 The speaker encourages viewers to use guide functions to arrange objects cleanly. - 00:43–00:44 The ad concludes with a call to action to continue learning on Udemy.

# Ad summary This image ad promotes top-rated courses in topics the user loves, with the goal of helping them skill ahead of the competition. # Brand positioning The brand is presented as a provider of top-rated courses designed to help users gain a competitive edge in their chosen fields. The brand aims to occupy a space in the consumer's mind as a resource for skill development and career advancement. The brand aligns with values of ambition, self-improvement, and expertise. The brand pushes against the norm of stagnant skill sets and promotes continuous learning. The brand positioning is functional, focusing on performance and skill enhancement. # Product The product being advertised is a selection of top-rated courses in various topics. These courses are designed to help users skill ahead of the competition. The ad highlights the availability of courses in topics the user loves, suggesting a personalized learning experience. The ad addresses the purchase barrier of not knowing where to find quality courses by explicitly stating that these are top-rated. # Visual style The ad has a clean and modern visual style with a blurred gradient background and simple typography. The production quality appears to be highly polished, with a focus on readability and visual appeal. The visual motif is a gradient background with overlaid text. The image treatment includes background blur and color grading. The typography is large and bold, enhancing scannability in feed. # Hooks Headline: Skill ahead of the competition # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire to stay competitive and relevant in one's field, but not knowing where to find quality resources to improve skills. The ad addresses this by offering "top-rated courses." # Value propositions - Skill ahead of the competition with top-rated courses in the topics you love # Benefits - Skill ahead of the competition # Features - top-rated courses # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, promoting the benefits and features of their courses. # Storyline - The ad starts by stating the benefit of using the courses: to "Skill ahead of the competition." This is from the brand's perspective, highlighting the value proposition of gaining a competitive edge through their courses. - The ad continues by elaborating on the product offering: "with top-rated courses in the topics you love." This is also from the brand's perspective, emphasizing the quality and personalization of the courses.

# Ad summary This ad promotes Udemy as a solution for improving your resume through certifications. The ad begins by highlighting a common pain point: a weak resume due to missing certifications. It then transitions to showcase the Udemy logo and emphasize that certifications can help make your resume stronger, ultimately assisting you in getting hired. # Brand positioning Udemy is presented as a platform offering certifications and courses to enhance professional skills and improve career prospects. The brand positions itself as a tool for individuals looking to strengthen their resumes, acquire new skills, and ultimately increase their chances of getting hired. The brand aligns with values of self-improvement, career advancement, and accessible education. This positioning is functional, focusing on the practical benefits of acquiring certifications to improve one's resume and job prospects. # Product Udemy is advertising its online learning platform that provides courses and certifications. The product is for individuals looking to strengthen their resumes, acquire new skills, and increase their chances of getting hired. The ad emphasizes that certifications obtained through Udemy can fill the gaps in your resume and demonstrate your skills to potential employers. The platform offers accessible education and career advancement. The ad addresses the common barrier of a weak resume by providing a solution: acquiring certifications through Udemy. # Visual style The ad has a simple, straightforward aesthetic with clear visuals and text overlays. The production quality is clean and polished, giving it a professional feel. The editing is minimal, with static shots and a simple transition between the initial scene and the Udemy logo. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:05: POV : Your resume is weak because it's missing the certifications that prove your skills. Visual: 00:00–00:05: A person wearing a brown and black flannel and glasses holds and examines multiple papers. The person has a beard and their expression is one of unhappiness. The background is a teal wall. Text overlay reads “POV: Your resume is weak because it’s missing the certifications that prove your skills.” # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is having a weak resume that lacks the certifications needed to prove skills. This frustration is signaled through the text overlay: “POV: Your resume is weak because it’s missing the certifications that prove your skills.” # Value propositions - Udemy certifications can strengthen your resume, which can lead to more job opportunities and getting hired. # Benefits - Prove your skills - Make your resume stronger - Get hired # Features - Certifications # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is entirely from the perspective of a potential job seeker, showing their frustration with a weak resume. # Storyline - 00:00–00:05 The ad begins by presenting a problem: a weak resume due to missing certifications. - 00:05–00:08 The ad transitions to showcasing the Udemy logo and emphasizes that certifications can help make your resume stronger, ultimately assisting you in getting hired.

# Ad summary This ad for Udemy promotes its AI engineering courses. It features a woman speaking directly to the camera, asking how many people are actually building AI. The ad then shows various people working on computers and collaborating on projects, highlighting that Udemy's hands-on projects and guided courses are trusted by over 100,000 aspiring AI engineers. The ad encourages viewers to future-proof their tech careers by using Udemy to go from beginner to powerful builder in weeks, not years. # Brand positioning Udemy is presented as a platform that empowers individuals to become AI engineers through hands-on projects and guided courses. The brand positions itself as a trusted resource, highlighting that over 100,000 aspiring AI engineers use their platform. Udemy aims to occupy the space of practical, skill-based learning, enabling users to quickly gain expertise and future-proof their tech careers. The brand promotes a functional approach, focusing on skill development and career advancement rather than emotional appeals. # Product Udemy offers hands-on projects and guided courses designed to help individuals become AI engineers. The courses are structured to take users from beginner to powerful builder in weeks, not years. The platform is trusted by over 100,000 aspiring AI engineers, suggesting a proven track record. The product addresses the purchase barrier of time investment by promising rapid skill development. The courses are designed for individuals looking to future-proof their tech careers and gain practical experience in AI engineering. # Visual style The ad has a polished, commercial aesthetic with a mix of direct address and montage shots. The editing style includes quick cuts and smooth transitions. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with cuts timed to the voiceover. The visual motifs include shots of people working on computers, collaborating on projects, and the Udemy logo. # Hooks Spoken: 00:00–00:03 Female 1: Everyone talks about using AI, but how many are actually building it? Text overlay: 00:00–00:02 EVERYONE TALKS ABOUT USING / 00:02–00:03 BUT HOW MANY ARE ACTUALLY BUILDING IT? Visual: 00:00–00:02 A woman with long dark hair, wearing a floral top and a silver necklace, stands in front of a neutral-colored wall. She is centered in the frame, gesturing with her hands as she speaks directly to the camera. The lighting is soft and natural. The Udemy logo is in the upper right corner. / 00:02–00:03 A close-up shot of hands typing on a laptop keyboard. The laptop screen displays an AI image generation interface with the prompt "Futuristic Cityscape." The background is blurred. The Udemy logo is in the upper right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many people talk about using AI, but few are actually building it, suggesting a frustration with the lack of practical skills and knowledge in the field. "Everyone talks about using AI, but how many are actually building it?" # Value propositions - Hands-on projects and guided courses enable rapid skill development - Trusted by over 100,000 AI engineers, providing credibility and assurance # Benefits - Go from beginner to powerful builder in weeks, not years - Future proof your tech career # Features - Hands-on projects - Guided courses # Call to action Future proof your tech career today # Social proof - "Trusted by Over 100,000 AI ENGINEERS" # Point of view - Customer 0% – Not present in the ad. - Brand 100% – The ad is delivered through the official voice of the brand, showcasing its offerings and benefits. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman speaking directly to the camera, asking, "Everyone talks about using AI, but how many are actually building it?" This is intended to grab the viewer's attention by highlighting a gap between talking about AI and actually creating it. The perspective is from the brand, delivered by a friendly, approachable woman. - 00:02–00:05 00:02–00:05 The ad transitions to a montage of people working on computers, coding, and collaborating on projects. The text overlay reads, "Here's how you can be one of them." This is intended to offer a solution to the initial question, positioning Udemy as the means to become an AI builder. The perspective shifts to a broader view of potential users, showcasing the platform's capabilities. - 00:05–00:08 00:05–00:08 The ad shows a hand writing "Project Idea, Prototype, Training, Deployment" in a notebook, accompanied by the Udemy logo. The text overlay reads, "Hands on projects." This is intended to emphasize the practical, hands-on nature of Udemy's courses. The perspective is from the brand, highlighting its unique selling proposition. - 00:08–00:11 00:08–00:11 The ad displays a grid of people in video calls, with the text overlay "Trusted by Over 100,000 AI ENGINEERS." This is intended to build credibility by showcasing the large number of users who trust Udemy. The perspective is from the brand, using social proof to reinforce its value. - 00:11–00:17 00:11–00:17 The ad returns to the woman speaking directly to the camera, stating, "Watch your skill set go from beginner to powerful builder in weeks, not years." This is intended to highlight the speed and effectiveness of Udemy's courses. The perspective is from the brand, delivered by a friendly, approachable woman. - 00:17–00:20 00:17–00:20 The woman continues, "Demand is here. Future proof your tech career today." This is intended to create a sense of urgency and encourage viewers to take action. The perspective is from the brand, emphasizing the importance of future-proofing one's career. - 00:20–00:22 00:20–00:22 The ad concludes with the Udemy logo on a purple background. This is intended to reinforce brand recognition and leave a lasting impression.

# Ad summary This ad promotes Udemy as a solution for acquiring new skills to perform better at work. It uses a POV shot of someone at a desk to convey the potential need for upskilling, then shows the Udemy logo. # Brand positioning Udemy is presented as a platform to learn new skills, implying it caters to lifelong learners and professionals looking to advance or pivot in their careers. The brand aims to occupy the space of accessible and affordable online education. The brand aligns with the value of self-improvement and career advancement. By offering a wide array of courses, Udemy pushes against the norms of traditional, more rigid educational institutions. The brand positioning is functional, focusing on performance and skill acquisition. # Product Udemy is an online learning platform that offers a variety of courses and educational resources. The ad implies the platform is geared towards professionals looking to upskill and perform better in their jobs, addressing the need for career advancement and skills acquisition. The ad spotlights Udemy's catalog of courses that can help improve performance in any job setting. # Visual style The ad has a simple, clean aesthetic with a mix of real-life shots and animated graphics. The editing is quick and efficient. The production quality feels polished and professional. The pacing is quick, with a shift from a static shot to a logo reveal. # Hooks Text overlay: POV : You know you can do a better job... if you had a few more skills. Visual: 00:00–00:07: A man with a beard and glasses sits at a desk, typing on a laptop. There are papers scattered on the desk around the laptop, and a pen holder in the lower left of the frame. The man is wearing a light gray button-down shirt. The camera angle is slightly above the man, looking down at him, and the camera is stationary. The lighting is bright, and the background is blurred. The man is focused on his work. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the central frustration of feeling under-skilled or inadequate in one's job. The text overlay states, "POV: You know you can do a better job... if you had a few more skills," # Value propositions - Upskilling to improve job performance. # Benefits - Learn new skills to perform better at work # Features - Online learning platform # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses first-person perspective, where the customer is shown working. # Storyline - 00:00–00:07 The ad opens with a close-up of a person working at a desk. - 00:00–00:07 Text overlay appears, framing the scene as the viewer's POV, where they know they can do a better job if they had a few more skills. - 00:08–00:09 The video transitions to the Udemy logo against a purple background.

# Ad summary This ad promotes Udemy's AI courses, highlighting how they can make learning about AI simple and accessible, even without coding experience. It emphasizes the practical application of AI skills and encourages viewers to upgrade their knowledge by enrolling in Udemy courses. # Brand positioning Udemy is presented as a platform that democratizes access to AI education, positioning itself as a resource for individuals seeking to understand and apply AI technologies without needing extensive coding knowledge. The brand aligns with a tone of accessibility and practicality, emphasizing real-world problem-solving through AI. Udemy pushes against the perception of AI as complex and inaccessible, offering courses that simplify the learning process and make AI skills attainable for a broader audience. The brand positioning is both functional, focusing on skill acquisition, and emotional, aiming to empower individuals to engage with AI confidently. # Product The ad promotes Udemy's AI courses, which are designed to teach users how to build AI agents that solve real-world problems. These courses cater to individuals who find AI complex or inaccessible, offering a simplified learning experience. The courses cover top AI agent frameworks, many of which do not require coding. The ad highlights the practical application of AI skills, emphasizing that users can upgrade their AI knowledge and capabilities through Udemy's platform. The courses are presented as a way to overcome the barrier of complexity often associated with AI, making it easier for anyone to learn and apply AI technologies. # Visual style The ad has a polished yet accessible aesthetic, blending UGC-style shots with professional graphics. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is a hybrid of UGC and commercial, lending credibility while maintaining a relatable tone. The pacing is relatively consistent, with cuts timed to the music and voiceover to enhance the message. # Hooks Spoken: 00:00–00:02 Female 1: Frustrated ho AI Samajh nahi aata? Text overlay: 00:00–00:02 Frustrated ho 🤯 AI Samajh nahi aata? Visual: 00:00–00:02: A woman with fair skin, dark hair, and wearing a black and white striped shirt is centered in the frame. She is sitting at a wooden desk in front of a bookshelf filled with books and plants. She gestures with her hands as she speaks directly to the camera. The background is slightly blurred, and the Udemy logo is visible in the upper right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration and difficulty many people experience when trying to understand AI. "Frustrated ho AI Samajh nahi aata?" # Value propositions - Udemy courses teach top AI agent frameworks, making AI accessible. - Many frameworks require no coding, lowering the barrier to entry. - Learn to build AI agents that solve real problems, providing practical skills. # Benefits - Learn to build AI agents - Solve real problems - Upgrade your AI skills # Features - AI agent frameworks - No coding required for many frameworks # Call to action Apni AI skills upgrade karo Enroll now # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official voice of Udemy, presenting its courses and value proposition. # Storyline - 00:00–00:02 The ad opens with a woman directly addressing the viewer, asking if they are frustrated with AI and find it difficult to understand. This is intended to immediately grab the attention of viewers who struggle with AI concepts and position the ad as a solution to their frustration. The perspective is from the brand, delivered by a friendly and approachable presenter, setting a relatable tone. - 00:02–00:09 The ad transitions to a montage of people working on computers, interspersed with graphics related to AI. This visually reinforces the idea that AI can be made easy and accessible. The perspective shifts to a broader view of AI in action, showcasing its potential applications and creating a sense of possibility. - 00:09–00:18 The presenter returns to highlight that Udemy's courses teach top AI agent frameworks, emphasizing that many of these frameworks do not require coding. This addresses a key barrier to entry for many potential learners, positioning Udemy as a user-friendly platform. The perspective returns to the brand, reinforcing its role as an educator and facilitator of AI skills. - 00:18–00:21 The ad concludes with a call to action, encouraging viewers to upgrade their AI skills and enroll in Udemy courses. This is a direct prompt to convert interest into action, reinforcing the brand's goal of making AI education accessible. The perspective is from the brand, driving home the message that Udemy is the solution for anyone looking to learn AI.

# Ad summary This image ad promotes Udemy's AWS certification course, highlighting that 94% of learners say Udemy made them exam-ready. It features a student using a laptop in a classroom setting and emphasizes structured lessons, exam-style practice, real progress, and access to 82K+ instructors. # Brand positioning Udemy is presented as a reliable and effective online learning platform, particularly for professional certifications. The ad emphasizes trust and success, positioning Udemy as a go-to resource for individuals aiming to pass their AWS certification. The brand aligns with values of structured learning, exam readiness, and access to a large network of instructors, suggesting a functional and results-oriented approach to education. # Product The featured product is Udemy's AWS certification course, specifically designed to prepare learners for the AWS Cloud Practitioner exam. The course offers structured lessons, exam-style practice, and real progress tracking. It is targeted towards individuals seeking to obtain their AWS certification and gain cloud computing skills. The ad highlights that 94% of learners feel exam-ready after using Udemy, addressing the common purchase barrier of uncertainty about exam success. The course provides access to a network of 82K+ instructors, emphasizing the depth of expertise available to learners. # Visual style The ad has a clean and professional visual style, with a focus on creating a sense of trust and credibility. The production quality is high, with a well-lit and composed image. The visual motifs include a grid layout for the feature icons and a color scheme of white, purple, and black. The image treatment includes background blurring to focus attention on the main subject. The typography is large and bold, making the key messages easy to read. The overall style is platform-native, fitting seamlessly into a social media feed. # Hooks Headline: 94% Of Learners Say Udemy Made Them Exam-Ready # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and lack of confidence in preparing for the AWS certification exam. The statistic "94% Of Learners Say Udemy Made Them Exam-Ready" directly counters this concern. # Value propositions - 94% of learners say Udemy made them exam-ready - Join thousands who trust Udemy # Benefits - Pass their AWS certification - Get Exam-Ready # Features - Structured Lessons - Exam-style Practice - Real progress - 82K+ Instructors # Call to action Get Exam-Ready → # Social proof - "94% Of Learners Say Udemy Made Them Exam-Ready" # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the effectiveness and benefits of Udemy's AWS certification course. # Storyline - The ad opens with a statistic: "94% Of Learners Say Udemy Made Them Exam-Ready," immediately establishing credibility and effectiveness. This is told from the brand's perspective, showcasing the positive outcomes reported by past learners to instill confidence in potential customers. - The ad continues by inviting viewers to "Join thousands who trust Udemy to pass their AWS certification," reinforcing the brand's popularity and reliability. This is told from the brand's perspective, encouraging viewers to join a community of successful learners. - The ad highlights key features of the course, including "Structured Lessons," "Exam-style Practice," "Real progress," and "82K+ Instructors," providing concrete reasons to choose Udemy. This is told from the brand's perspective, emphasizing the value and benefits of the course. - The ad concludes with a call to action, "Get Exam-Ready →," prompting viewers to take the next step and enroll in the course. This is told from the brand's perspective, driving immediate action and conversion.

# Ad summary This ad speaks to people who feel like they are not getting promoted because of a missing skill. The ad uses the Udemy platform to learn these skills in order to be promoted. # Brand positioning Udemy is an online educational platform that offers courses and programs in a variety of fields. The brand aims to occupy the space in the consumer's mind that learning new skills is a pathway to career advancement. The brand aligns with values such as self-improvement and progress. It pushes against the notion that promotions are purely based on effort, instead focusing on the need for new skills. The brand positioning is functional, offering a practical solution to career stagnation through skill acquisition. # Product Udemy is presented as an online learning platform that provides courses to help individuals acquire new skills. The product is for anyone who feels blocked from a promotion due to a missing skill. The platform appears to offer a wide range of courses. A key USP conveyed is that learning a new skill is the solution to career stagnation, rather than simply working harder. The ad does not directly address purchase barriers but focuses on the value of skill acquisition for career advancement. # Visual style The ad has a simple visual style with clean transitions. It starts with a realistic office setting and transitions to a minimalistic background with the brand's logo. The pacing is quick, with a clear focus on the text overlay and brand reveal. # Hooks Text overlay: 00:00–00:05 POV : The promotion isn't blocked by effort. It's blocked by one missing skill Visual: 00:00–00:05 A man with dark hair in a bun and glasses is seated at a desk, looking down at a laptop with a concerned expression. He is wearing a grey button-down shirt. The background includes an office chair and blurred office supplies. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of being blocked from a promotion despite putting in the effort. The promotion isn't blocked by effort. It's blocked by one missing skill # Value propositions - Learn the missing skill blocking your promotion. - Overcome career stagnation with new skills. # Benefits - Udemy helps you learn the missing skill you need in order to get a promotion. # Features - Udemy offers online courses and programs. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is conveyed from the perspective of the brand. # Storyline - 00:00–00:05 The ad begins with a close up of a man sitting at a desk in front of a computer looking stressed. - 00:00–00:05 The text overlay states that the reason for the lack of a promotion is due to a missing skill. - 00:06–00:07 The ad transitions to a white circle on a purple background. - 00:07–00:08 The Udemy logo appears.

# Ad summary This ad promotes Udemy as a platform to learn AI skills. The ad features a woman speaking directly to the camera, stating that learning AI is not difficult, but it is changing rapidly. She says that the risk is not a lack of skills, but learning the wrong topic at the wrong time. She says that what people need is an updated, structured, and instructor-led AI roadmap. The ad shows a screen recording of the Udemy website, which has over 5,000 generative AI courses and 14 million enrollments. The woman says that people are learning AI on Udemy every minute because the right learning sequence is what makes AI skills interview-ready and production-ready. # Brand positioning Udemy is presented as the world's largest marketplace of courses and professional skills. The brand aims to occupy the space of accessible and up-to-date learning, particularly in the rapidly evolving field of AI. The brand aligns with the values of continuous learning and career advancement. Udemy positions itself as a solution to the challenge of keeping up with the latest AI trends, offering structured and instructor-led courses. The brand positioning is both functional, providing practical skills, and emotional, empowering learners to stay relevant in their careers. # Product Udemy is an online learning platform that offers over 5,000 generative AI courses with over 14 million enrollments. The platform is for anyone who wants to learn AI skills, whether it's machine learning, data science, or artificial intelligence. Udemy provides updated, structured, and instructor-led AI roadmaps to ensure learners are interview-ready and production-ready. The platform addresses the challenge of learning the wrong topic at the wrong time by offering the right learning sequence. Udemy is worth trying because it provides the right learning sequence to make AI skills interview-ready and production-ready. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is a mix of static shots and quick cuts. The production quality is high-end. The pacing is consistent throughout the ad. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Ek myth ko saaf karte hain. AI seekhna mushkil nahi hai. Text overlay: 00:00–00:01 EK MYTH KO SAAF / 00:01–00:03 AI SEEKHNA MUSHKIL Visual: 00:00–00:03 A woman with dark hair and a light complexion is centered in the frame, speaking directly to the camera. She is wearing a sleeveless top. Behind her is a bookshelf with books, a lamp, and other decorative items. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is learning the wrong topic at the wrong time. The ad states, "Risk yeh nahi hai ki skills ki kami hai, balki yeh hai ki galat samay par galat topic seekha ja raha hai." # Value propositions - The right learning sequence is what makes AI skills interview-ready and production-ready. # Benefits - Interview-ready AI skills - Production-ready AI skills # Features - Updated courses - Structured courses - Instructor-led courses # Call to action None used. # Social proof - "Udemy par 5,000+ ab generative AI course aur 14 million se zyada enrollments hain." # Point of view - Brand 100% – The ad is delivered by a woman who is speaking on behalf of the brand. # Storyline - 00:00–00:07 00:00–00:07 The woman states that learning AI is not difficult, but it is changing rapidly. This is intended to debunk a common myth and highlight the importance of staying updated. - 00:07–00:15 00:07–00:15 The woman says that the risk is not a lack of skills, but learning the wrong topic at the wrong time. This is intended to highlight the importance of learning the right skills at the right time. - 00:15–00:23 00:15–00:23 The woman says that what people need is an updated, structured, and instructor-led AI roadmap. This is intended to introduce Udemy as the solution to the problem of learning the wrong skills at the wrong time. - 00:23–00:33 00:23–00:33 The ad shows a screen recording of the Udemy website, which has over 5,000 generative AI courses and 14 million enrollments. This is intended to provide social proof and demonstrate the popularity of Udemy. - 00:33–00:41 00:33–00:41 The woman says that people are learning AI on Udemy every minute because the right learning sequence is what makes AI skills interview-ready and production-ready. This is intended to reinforce the value proposition of Udemy and encourage viewers to start learning AI on the platform. - 00:41–00:45 00:41–00:45 The ad shows the Udemy logo and tagline: "The world's largest marketplace of courses and professional skills." This is intended to reinforce the brand's positioning and encourage viewers to visit the website.