How Primal Queen Advertises on Meta

# Ad summary This ad presents Primal Queen's PQ7 as a natural solution to curb cravings and promote feelings of fullness, addressing common eating-related struggles with a science-backed approach and a playful visual style. # Brand positioning Primal Queen is positioned as a provider of natural solutions for appetite control, bridging the gap between science and natural remedies. It directly tackles the challenge of uncontrollable cravings and the discomfort of never feeling full. This is accomplished through products that are portrayed as 'Mother Nature's Gift', suggesting a brand that is both scientifically advanced and naturally derived. It positions itself against unhealthy crash cycles, advocating for peaceful relationships with food and a sense of calm around cravings. # Product The featured product is Primal Queen PQ7, presented as a supplement that activates all 4 appetite pathways to help reduce food cravings and promote a feeling of fullness. The packaging clearly brands it as 'Mother Nature's Gift for Controlling Cravings and Taming Appetite'. The ad targets individuals experiencing common struggles such as '4PM sugar crashes,' 'late-night snack attacks,' 'stress eating,' and 'never feeling full'. PQ7 aims to address these pain points by offering solutions like 'no more crash cycles,' promoting being 'peaceful around food,' achieving 'calm cravings,' and helping consumers 'feel full sooner.' # Visual style The ad employs a playful, cartoonish style with its monster characters and brightly colored snack icons. The production quality is high, with clean lines, gradients, and clear product photography. This design is intended to be eye-catching and approachable, helping to break through the clutter of a social media feed. # Hooks Headline: Your Cravings Aren't Broken. Your Fullness Signal Is. # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies common frustrations related to eating habits. The ad mentions, '4PM sugar crashes, late-night snack attacks, stress eating, and never feeling full,' suggesting that users struggle with uncontrollable cravings and energy dips throughout the day. # Value propositions - Activates all 4 appetite pathways so you finally want less food # Benefits - So you finally want less food - No more crash cycles - Peaceful around food - Calm cravings - Feel full sooner # Features - PQ7 activates all 4 appetite pathways # Call to action Calm Your Cravings Naturally # Social proof - None used. # Point of view - Brand: Top headline, explaining the problems that the product solves. - Brand: Text stating the active ingredients and the science behind them. - Customer: Bottom section shows the benefits from the customer's perspective. # Storyline - The ad starts by addressing the viewer's potential concerns about their eating habits, reframing the issue not as a personal failing ('Your Cravings Aren't Broken') but as a matter of physiological regulation ('Your Fullness Signal Is.'). This narrative is told from the brand's perspective to establish a sense of empathy and understanding. - The ad introduces PQ7 as a science-backed solution that 'activates all 4 appetite pathways' to help reduce cravings and promote fullness. This message is conveyed from a brand perspective. - Visuals feature a 'craving monster' that is surrounded by junk food. This is contrasted by a calm, relaxed monster to convey the before and after effects of using the product. - The ad concludes with a summary of the product benefits, presented in a checklist format, with an invitation to 'Calm Your Cravings Naturally'. These benefits are portrayed from the perspective of the customer.

# Ad summary The image ad features a split-screen style 'before and after' shot, with a woman on the left side and her 'after' appearance on the right side of the screen. The ad promotes a product called PQ7, which aims to help viewers achieve their desired body in 90 days. The ad also includes an offer for a free month. # Brand positioning The brand Primal Queen seems to take a direct and functional approach to weight loss and fitness. It positions itself as a supportive brand for women looking to achieve a certain body aesthetic, as implied by the ad's emphasis on achieving a 'beach body'. The brand seems to ignore the usual performance-driven or emotional angles often used in the health and wellness space and instead focuses on a timeline for achieving a specific physical goal. # Product The product being advertised is Primal Queen PQ7, a weight loss supplement aimed at helping people get 'beach body ready'. The product comes in a flexible, resealable pouch. The ad implies that by using this product, customers can see visible changes in their body within a 90-day timeframe. The ad does not specify the exact ingredients or mechanism of action, but focuses on the potential visible results. The offer of a free month is designed to lower the barrier to entry. # Visual style The ad uses a split-screen 'before and after' format. The production quality appears to be user-generated content or shot on a mobile device, given the casual beach setting and snapshot-style photos. The visual motifs include a direct comparison, the use of a flame emoji to suggest rapid transformation, and a bright, summery color palette to evoke a 'beach body' theme. The typography is large and bold for scannability. The style mimics the quick visual comparisons often seen on social media, designed to quickly grab attention in-feed. # Hooks Headline: 90 DAYS TO BEACH BODY READY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to get in shape or achieve a desired body aesthetic for the summer, specifically to be "beach body ready." The 'before' photo shows a body type that some may see as undesirable, implying the frustration of not feeling confident or ready for beach season. # Value propositions - Get beach body ready in just 90 days - Get 1 month free # Benefits - Beach body ready # Features - Weight Loss - Complete Energy - Craving and Serving Appetite # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline '90 DAYS TO BEACH BODY READY' is a direct claim and call to action from the brand, promising a specific result within a set timeframe. - Customer: The 'before and after' photos show the customer's physical transformation, allowing the audience to visualize themselves achieving a similar result. - Brand: The product placement acts as a bridge that suggests the product is the catalyst for transformation. # Storyline - The ad opens with a direct statement: '90 DAYS TO BEACH BODY READY', immediately setting a goal and timeframe. This headline aims to capture attention and set an expectation for the viewer from the brand's perspective. - The image then presents a 'before and after' comparison, where the same woman is shown in two different physical states. This is meant to visually convey the potential results of using the product from the customer's perspective. - The product, Primal Queen PQ7, is placed between the two images, acting as a visual bridge connecting the 'before' and 'after' scenarios. This positions the product as the active agent of the customer's transformation, viewed from the brand's perspective. - The ad concludes with the offer of 'GET 1 MONTH FREE', designed to incentivize immediate action and remove any hesitations about trying the product. This offer reinforces that the goal is attainable and affordable, from the brand's perspective.

# Ad summary This image ad is promoting PQ7 weight loss supplement by highlighting its benefits, such as addressing emotional eating and curbing cravings, and contrasting it with Ozempic. The ad features a woman in a bikini standing on a beach to highlight the desired outcome of using the product. # Brand positioning The brand, Primal Harvest, is presented as an alternative to traditional weight loss methods, specifically medication. The brand's product, PQ7, is positioned as a natural solution, free of synthetics, targeting emotional eating, cravings, and fullness pathways. By contrasting itself with the prescription drug Ozempic, the brand aims to appeal to consumers seeking a holistic and potentially less invasive approach to weight management. # Product PQ7 is a weight loss supplement by Primal Harvest. The product is presented as a natural alternative to synthetic drugs for weight management, specifically highlighted as a counterpoint to Ozempic. PQ7 addresses emotional eating, curbs cravings, and supports four fullness pathways. The product comes in a pouch. The messaging suggests it helps users feel confident and beach-ready. # Visual style The ad has a bright, lifestyle-focused aesthetic, utilizing natural light and vibrant colors to create a positive and aspirational image. The overall impression is clean and polished, with a focus on clarity and scannability. # Hooks Headline: PQ7 # Funnel stage Consideration # Pain points The ad addresses the need to curb cravings and emotional eating habits, highlighting a struggle with weight management and hunger. # Value propositions - Natural weight loss solution - Alternative to synthetics # Benefits - Weight management - Hunger support - Feeling confident # Features - No synthetics - Addresses emotional eating - Curbs cravings - Supports 4 fullness pathways # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is told from the brand's perspective, highlighting the product's features, benefits, and desired lifestyle outcomes. # Storyline - The ad opens by contrasting the product PQ7 against the branded medication Ozempic, visually striking out the name Ozempic to position PQ7 as a preferable alternative for the customer. - The ad transitions to highlighting the key benefits of PQ7 with bullet points such as 'No synthetics,' 'Addresses emotional eating,' 'Curbs cravings,' and 'Supports 4 fullness pathways', to educate the viewer on the features and value of the product. - Finally, the ad incorporates a visual of a woman confidently standing on a beach, wearing a bikini, to represent the positive outcome and desired lifestyle achieved by using PQ7. The visual highlights the product packaging, solidifying the brand and product in the viewer's mind.

# Ad summary The ad features a male expert discussing the challenges women face after hysterectomy, specifically the 'hormonal cliff' and the inadequacy of HRT. He explains that traditional medicine misses the nutritional depletion caused by organ removal, which ancestral nutrition, following the 'like supports like' concept, can address. He then introduces Primal Queen, a supplement made from six grass-fed beef organs, as a natural solution. The ad showcases various women appearing to suffer from these symptoms before transitioning to a woman unboxing and consuming the product, implying relief. The ad emphasizes the product's natural origins, founder's mission, and offers a 365-day money-back guarantee, concluding with a direct call to action. # Brand positioning The brand, Primal Queen, positions itself as a revolutionary and natural solution in the women's health supplement market, specifically for post-hysterectomy recovery and hormonal balance. It aims to occupy a space that challenges conventional medical approaches by highlighting the nutritional gaps left by surgical interventions that HRT alone cannot fill. The brand aligns with values of ancestral wisdom, natural healing, and a proactive, holistic approach to women's health, promoting empowerment through informed choices. It pushes against the norm of relying solely on pharmaceutical solutions, instead advocating for organ meat supplementation. Its positioning is both functional, by providing essential nutrients, and emotional, by offering relief and a path to restored well-being for women often overlooked by mainstream medicine. # Product Primal Queen is a dietary supplement designed for women who have undergone hysterectomy or are experiencing hormonal imbalances. The product is for women suffering from symptoms like fatigue, brain fog, and mood crashes due to the removal of reproductive organs. It works by providing 'ancestral nutrition' through six grass-fed beef organs: Beef Liver, Beef Heart, Beef Kidney, Beef Uterus, Beef Fallopian Tubes, and Beef Ovaries. These organs are intended to supply the exact same nutrient profiles—such as B12, selenium, and zinc—that the body stopped getting after surgery. The ad emphasizes that the capsules have 'no taste, no odor' and require 'two capsules a day'. The core USP is that it replaces the nutrients lost from the removal of reproductive organs, which HRT does not, addressing a critical 'layer of depletion'. The product is presented as a natural path back to health, backed by the founder's personal research and commitment. # Visual style The ad features a hybrid visual style, blending polished studio-recorded expert discussion with more scrappy, UGC-style clips and animated graphics. The production quality of the podcast segments is high, with clear lighting and a clean background, contributing to an authoritative tone. The editing rhythm is dynamic, with quick cuts (approximately 1 cut every 1-2 seconds) between the expert, interlocutor, educational graphics, and problem-depicting UGC, maintaining viewer engagement. Visual motifs include consistent branding elements like the top and bottom offer banners, and recurring use of anatomical diagrams and molecular animations to illustrate complex biological concepts. The pacing is fast and keeps momentum, especially during the problem-setting and symptom-showing sequences. Audio-visual sync is strong, with graphics and textual overlays appearing precisely when the corresponding spoken word is uttered, enhancing comprehension and impact. # Hooks Spoken: We call it the hormonal cliff. Text overlay: 1 MONTH FREE +4 FREE GIFTS • 1 MONTH FREE +4 FREE GIFTS (Top banner) / Why don’t doctors warn you about the “hormonal cliff” post-hysterectomy?!?! (Text overlay) / the “hormonal cliff” (Text overlay) / WOMEN'S DAY SALE • WOMEN'S DAY SALE (Bottom banner) Visual: An eye-level medium shot of a White male (Male 1) with dark curly hair and a green turtleneck, sitting in a brown armchair, talking into a Shure microphone. He gestures with his right hand. The background is a vertical slatted wooden wall with some green foliage. A prominent pink and white banner runs across the top of the screen: '1 MONTH FREE +4 FREE GIFTS • 1 MONTH FREE +4 FREE GIFTS'. Another red and white banner is at the bottom: 'WOMEN'S DAY SALE • WOMEN'S DAY SALE'. # Funnel stage Consideration # Pain points The central pain point is the 'hormonal cliff' experienced by women post-hysterectomy, characterized by persistent symptoms like fatigue, brain fog, and mood crashes, which are not adequately addressed by HRT alone. “Why don’t doctors warn you about the “hormonal cliff” post-hysterectomy?!?!” (00:00-00:01), “But what nobody tells you about is this Grand Canyon-sized chasm you’ve just been thrown over.” (00:07-00:10), “That’s why so many women, they start HRT and they just feel terrible. Something feels wrong. The fatigue is still there. You know, the brain fog is still there. The mood crashes, they’re still there.” (00:29-00:36). # Value propositions - Ancestral nutrition: Offers a natural and holistic approach, challenging conventional HRT for a more complete solution. - Six grass-fed beef organs: Provides specific and potent nutrient profiles, directly replacing what the body lost after surgery. - No taste, no odor, two capsules a day: Emphasizes convenience and ease of consumption, overcoming common aversions to organ meats. - 365-day money-back guarantee: Signals confidence in product efficacy and reduces purchase risk, implying a genuine commitment to customer well-being. - Founder-led mission: 'She saw millions of women suffering with no real answers and she did the research herself to find a natural path back to health,' adding authenticity and purpose beyond just profit. # Benefits - Addresses hormonal cliff - Replaces nutrients (lost from organs) - Alleviates fatigue - Clears brain fog - Stabilizes mood crashes - Lifesaver to millions of women - Find a natural path back to health - 5 massive benefits # Features - Ancestral nutrition - Six grass-fed beef organs - Beef Uterus - Beef Ovaries - Beef Fallopian Tubes - Beef Liver - Beef Heart - Beef Kidney - Same nutrient profiles (as lost organs) - B12 - Selenium - Zinc - No taste, no odor - Two capsules a day - Formulated for females - 100% natural - 6 essential nutrients # Call to action SHOP NOW (Button on final screen) # Social proof - "Primal Queen has been a lifesaver to millions of women in the exact same situation." – Male 1 (Expert) - "She saw millions of women suffering with no real answers and she did the research herself to find a natural path back to health." – Male 1 (Expert, referring to founder Shelby) # Point of view - Expert 70% – The primary male speaker delivers the majority of the educational and persuasive content, establishing authority and explaining complex concepts. - Customer 25% – Various women are shown in short clips experiencing symptoms, unboxing, or consuming the product, providing relatable experiences and demonstrating product interaction. - Brand 5% – Explicit product and brand claims are made directly by the expert or shown in on-screen graphics, representing the official voice of Primal Queen. # Storyline - 00:00–00:01 The video opens with a male expert posing a provocative question about doctors not warning women about the 'hormonal cliff' post-hysterectomy. This immediately establishes a problem-centric narrative, appealing to viewers who might share this concern, and positions the speaker as an authority challenging conventional wisdom. - 00:01–00:02 A female interlocutor expresses confusion, asking 'Okay so?', inviting the speaker to elaborate and mirroring the audience's potential lack of understanding. This sets up a teacher-student dynamic, where the expert will educate the audience through the conversation. - 00:02–00:04 The expert vividly describes the surgical reality of hysterectomy, listing removed organs (uterus, ovaries, fallopian tubes) as 'gone'. This uses stark, direct language and visual aids of anatomical models to emphasize the irreversible physical changes, creating a sense of loss and the magnitude of the problem. - 00:05–00:07 He then addresses the common solution, HRT, showing a syringe and stating doctors say 'everything's gonna be fine'. This directly acknowledges the standard medical response but immediately sets up its inadequacy, hinting at a deeper, unaddressed issue and discrediting the 'fine' prognosis. - 00:07–00:10 The expert introduces the concept of a 'Grand Canyon-sized chasm' of nutrient depletion, which HRT doesn't cover. This metaphorical language highlights the severity of the unaddressed problem, fostering empathy and urgency among viewers who may be experiencing these symptoms despite HRT. - 00:10–00:11 The female interlocutor again asks for clarification on 'hormonal cliff', reinforcing her role as an audience proxy seeking deeper understanding. This pause allows the expert to reiterate and explain the core concept. - 00:12–00:18 The expert explains the biological function of the removed organs, detailing how they produce essential nutrients like B12, selenium, and zinc. Visual overlays of animated biological processes and chemical structures illustrate this, providing scientific backing to the 'depletion' argument and educating the audience on the hidden functions of these organs. - 00:18–00:20 He concludes this explanation by calling the organs a 'nutrient factory operating 24/7', further emphasizing their vital role. This reinforces the idea that their removal creates a significant, ongoing deficit, not just a hormonal one. - 00:20–00:24 The expert contrasts the 'gradual decline' of menopause with the 'cliff' of hysterectomy, where 'everything drops overnight'. This direct comparison highlights the unique and severe nature of post-hysterectomy changes, validating the experience of those who feel a sudden, drastic shift. - 00:25–00:26 The female interlocutor questions if HRT can't fix this, bringing the conversation back to the inadequacy of the current solution. This again mirrors a common assumption and prepares the audience for the alternative solution. - 00:26–00:29 The expert clarifies that HRT only 'replaces hormones' but 'doesn't replace the nutrients those organs were supplying'. This is a critical distinction, underlining the core problem that the advertised product aims to solve and establishing the gap in conventional treatment. - 00:29–00:38 A series of quick cuts show women experiencing symptoms like fatigue, brain fog, and mood crashes, visually demonstrating the 'terrible' feeling many experience even with HRT. These raw, relatable visuals create strong empathy and a sense of shared experience with the target audience, validating their struggles. - 00:39–00:40 The female interlocutor asks 'So what actually does?' as the expert concludes that hormones alone can't touch this 'layer of depletion'. This question serves as a direct lead-in for the product's solution, building anticipation. - 00:41–00:44 The expert introduces 'ancestral nutrition' and the 'like supports like' concept, explaining that consuming the same organs one lost can help. This presents the core scientific/traditional philosophy behind the product, backed by a website article graphic, giving it credibility. - 00:45–00:46 The expert then presents images of beef uterus, ovaries, and fallopian tubes, explicitly linking them to the 'like supports like' principle. This concrete visual explanation of the product's ingredients directly addresses how it works and reinforces the 'ancestral' claim. - 00:47–00:49 Animated visuals depict B12 and Vitamin B capsules, along with neurons, demonstrating how these nutrients are absorbed and benefit the body. This visually translates the abstract concept of nutrient replacement into tangible health effects, showing the positive outcome. - 00:50–00:53 A user unboxes the 'Primal Queen' product, which the expert then explicitly recommends as a 'lifesaver' for millions of women. This serves as the direct product introduction and endorsement, transitioning from problem to solution. - 00:53–00:55 A graphic displays the 6 grass-fed beef organs in the product, along with their benefits and comparisons to other foods. This visual summary provides detailed information on the product's composition and efficacy, reinforcing its value proposition. - 00:55–00:57 The expert highlights the ease of use: 'no taste, no odor, two capsules a day'. A woman is shown taking a capsule, demonstrating the convenience and addressing potential objections about consuming organ meats. This focuses on practical benefits and user experience. - 00:57–01:04 The expert introduces the founder, Shelby, emphasizing that she's a real person who saw 'millions of women suffering' and did her own research to find a natural path to health. This adds a personal, trustworthy element to the brand story, validating its authenticity and mission. - 01:05–01:09 The expert highlights the 365-day money-back guarantee, stating 'that's not marketing, that's someone who actually gives a d*mn'. This powerful statement builds trust and reduces purchase risk, implying genuine care for the customer's well-being. - 01:09–01:14 The video concludes with a full-screen graphic reiterating the '365-DAY MONEY BACK GUARANTEE' and listing key benefits, ending with a 'SHOP NOW' CTA. This provides a clear, strong call to action, summarizing the main offer and encouraging immediate conversion.

# Ad summary A woman talks about her experience with Primal Queen supplements and the benefits she's noticed after seven months of use. # Brand positioning Primal Queen aims to occupy the space of a women's health supplement brand that focuses on cyclical support. It positions itself as a product that helps women manage their cycles and energy levels more effectively. The brand promotes the values of listening to one's body and making informed choices about supplements based on personal experience rather than blind loyalty. It ignores the norm of quick fixes and instead emphasizes gradual, sustainable improvements over multiple cycles. Its brand positioning is both functional (providing specific benefits for energy and cycle management) and emotional (aligning with the idea of feeling more balanced and in tune with one's body). # Product Primal Queen is a supplement designed to provide cyclical support for women. The ad highlights that it helps with steady energy levels, more manageable cycles, and a reduction in monthly imbalances. It is implied that the product is for women experiencing hormonal fluctuations and seeking more consistency in their well-being. The ad mentions the product was clinically studied across multiple cycles, suggesting its effectiveness is gradual and sustainable rather than a quick fix. A key aspect of the product is its ability to provide noticeable improvements over time, addressing the barrier of immediate results and encouraging continued use for long-term benefits. The product is presented in a jar with capsules, and also in a powdered form. # Visual style The ad has a casual, UGC-style aesthetic with a simple background and natural lighting. The editing consists of static shots with smooth transitions, maintaining a consistent pace throughout the video. The production quality is typical of a user-generated video, lending authenticity to the testimonial. # Hooks Spoken: 00:00–00:04 I just started my seventh month of Primal Queen, and that is the part that matters the most, Text overlay: 00:00–00:02 / I just started my seventh month of Primal Queen, (Captions) / 00:02–00:04 / and that is the part that matters the most, (Captions) Visual: 00:00–00:04 The shot is a close-up of a woman with fair skin, blue eyes, and light brown hair pulled back, wearing a light green sweatshirt. She is centered in the frame and speaking directly to the camera. The background is a slightly cluttered kitchen counter with various bottles and containers. # Funnel stage Consideration # Pain points The ad addresses the frustration of hormonal imbalances and inconsistent energy levels that can disrupt a woman's monthly cycle, creating physical and emotional instability. # Value propositions - Steady energy levels - More manageable cycles - Reduction in monthly imbalances - The product was clinically studied across multiple cycles, suggesting its effectiveness is gradual and sustainable # Benefits - Energy felt more steady - Cycle feels more manageable - I don't feel as off month to month as I used to - Showed up gradually, cycle by cycle. # Features - Clinically studied across multiple cycles # Call to action None used. # Social proof - "I just started my seventh month of Primal Queen, and that is the part that matters the most, because if something's not working for me, I don't keep taking it. I'm not loyal to supplements. I am loyal to how my body feels." - "Seven months later, this is still a part of my routine, and that's honestly the biggest testimonial that I can give you." - Female 1 (Customer) # Point of view - Customer 100% – Ad is delivered from the POV of a customer using the product. # Storyline - 00:00–00:10 00:00–00:10 - 00:00–00:10 The creator introduces herself as being in her seventh month of using Primal Queen, which she emphasizes is significant because she is not loyal to supplements in general, but rather to how her body feels. - 00:00–00:10 This establishes a tone of authenticity and positions her as a discerning user who prioritizes personal results over brand loyalty, framing the perspective as a user with high standards. - 00:11–00:14 00:11–00:14 - 00:11–00:14 She transitions to explaining that the effects of Primal Queen were not dramatic, setting expectations for subtle, gradual improvements. - 00:11–00:14 This conveys honesty and manages expectations by not promising unrealistic results, thus building trust with the viewer. - 00:15–00:25 00:15–00:25 - 00:15–00:25 The creator details the benefits she experienced, such as steadier energy, more manageable cycles, and feeling less "off" month to month, which she explains occurred gradually over time. - 00:15–00:25 This reinforces the idea of sustainable, long-term benefits rather than immediate fixes, appealing to viewers seeking consistent well-being. - 00:26–00:35 00:26–00:35 - 00:26–00:35 She notes that learning Primal Queen was clinically studied across multiple cycles validated her experience, because it aligned with how the product feels in real life. - 00:26–00:35 This combines personal testimonial with scientific validation, boosting the product's credibility and trustworthiness. - 00:36–00:42 00:36–00:42 - 00:36–00:42 She concludes by stating that Primal Queen is still part of her routine after seven months, which she presents as the "biggest testimonial" she can offer. - 00:36–00:42 This reinforces the long-term value and sustained benefits of the product, ending with a strong endorsement based on her continued use.

# Ad summary An illustration depicts a person doing a split over a toilet and holding the Primal Queen product, suggesting the product helps with digestive issues. # Brand positioning Primal Queen presents itself as a brand focused on digestive health, specifically addressing the issue of "stuck poop." The brand appears to be targeting a health-conscious audience that is open to humorous and direct marketing. # Product The ad features the Primal Queen product, which seems to be a supplement designed to help with digestive issues, specifically to relieve "stuck poop." The product is presented in a box, though specific details about the product itself are not disclosed in the ad. # Visual style The ad uses a cartoon-like illustration style with simple line drawings and flat colors. The background is a solid color with no texture or gradients. The brand logo is displayed prominently in the lower right corner. # Hooks Headline: POV: Me in my GLP-1 after taking Primal Queen & unleashing 8lbs of stuck poop # Funnel stage Top of funnel (Awareness) # Pain points The ad explicitly addresses the pain point of constipation, or "stuck poop", implying discomfort and the need for relief. # Value propositions - Taking Primal Queen results in significant relief from constipation # Benefits - unleashing 8lbs of stuck poop # Call to action None used. # Point of view - Customer: The ad uses the phrase "POV: Me in my GLP-1 after taking Primal Queen & unleashing 8lbs of stuck poop" to put the viewer in the shoes of a happy customer. # Storyline - The image starts with a POV caption that communicates what it feels like after taking Primal Queen. This is from the perspective of someone who has taken the product. - The illustration shows a person in a yoga-like pose over a toilet, which visually represents the feeling of relief after using the product. This illustration supports the POV of the consumer who has taken the product. - The Primal Queen logo appears in the bottom right, identifying the brand being advertised. This helps the viewer understand where the relief is coming from, and builds brand awareness.

# Ad summary This ad showcases Primal Queen's hormone balancing products and asks if they helped with the user's hair thinning. A happy user confirms the product worked for them. # Brand positioning Primal Queen positions itself as a provider of hormone-balancing products. The ad aligns the brand with a lifestyle focused on hair health and beauty, pushing against the norm of accepting hair thinning as an inevitable part of aging. The brand's positioning is both functional, offering hormone balance, and emotional, aiming to restore confidence in one's appearance. # Product Primal Queen offers hormone-balancing supplements to help with hair thinning. The product is implied to be for women experiencing hair loss, as the ad features a woman showcasing her hair growth. The ad does not explicitly state any features, ingredients, or design details of the product. The ad addresses the purchase barrier of skepticism by presenting a real customer's positive experience. # Visual style The ad has a UGC feel with natural lighting and simple cuts. The production quality is decent, striking a balance between authenticity and professionalism. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:05 Did balancing your hormones with primal queen help with your hair thinning? Visual: 00:00–00:01 Close-up shot of a dark-haired person's scalp with thinning hair. The person's fingers are parting the hair to show the scalp. Lighting is bright and diffused. Text overlay: "Did balancing your hormones with primal queen help with your hair thinning?" / 00:01–00:02 A hand holds a bottle in a shower with white subway tile. / 00:02–00:03 A hand holds a pile of dark, shed hairs on a white floor. / 00:03–00:05 Close-up shot of a dark-haired person's scalp with less thinning hair. The person's fingers are parting the hair to show the scalp. Lighting is bright and diffused. Text overlay: "Did balancing your hormones with primal queen help with your hair thinning?" # Funnel stage Middle of funnel (Consideration) # Pain points Hair thinning is a frustrating issue for women. # Value propositions - Balancing your hormones with Primal Queen helps with hair thinning. # Benefits - Helps with hair thinning # Features - Hormone-balancing # Call to action None used. # Social proof - "Yes" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told exclusively from the perspective of a satisfied customer. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up shot of a woman's scalp, showing areas of hair thinning. Text overlay asks, "Did balancing your hormones with primal queen help with your hair thinning?" The message aims to grab attention by directly addressing a common concern about hair loss. - 00:04–00:05 00:04–00:05 A close up shot shows a woman's scalp with fuller hair at the part. - 00:05–00:07 00:05–00:07 A woman is standing in front of the camera in a room with a bed and mirror in the background. She smiles and says, "Yes.", answering the question posed in the opening. The message here is a testimonial and affirmation of the product's effectiveness from the customer. - 00:07–00:14 00:07–00:14 The same woman continues to answer, saying "Yes." while walking and smiling and holding the Primal Queen product. This reinforces the product's effectiveness and leaves the viewer with a sense of hope and satisfaction.

# Ad summary The ad features a split screen between the Primal Queen warehouse and a woman sharing her experience taking the beef organ capsules. She highlights benefits like improved energy and reduced period symptoms, while promoting a limited-time offer of a free month. # Brand positioning Primal Queen is presented as a brand providing beef organ supplements aimed at women seeking to improve their health and well-being. The brand uses an informal tone and positions itself as a solution for those who may be averse to eating organ meats directly. The brand pushes against the norm of hiding organ consumption, openly discussing ingredients like uterus and fallopian tubes while still addressing concerns like smell and taste, promoting a functional and accessible way to consume superfoods. # Product The product being advertised is Primal Queen beef organ capsules, a supplement containing various beef organs such as uterus, heart, and fallopian tubes. These capsules are intended for individuals who want the benefits of consuming organ meats but prefer not to eat them directly due to taste or texture aversions. The ad explicitly states that taking two capsules a day provides the necessary superfoods and addresses a potential purchase barrier by assuring that the capsules do not have a strong smell. Also, a censor is included to ensure there is no smell coming from the container. # Visual style The ad has a hybrid visual style, blending UGC-style footage of the presenter in a home setting with shots of a commercial warehouse. The editing is quick, with frequent jump cuts and split-screen transitions to maintain a fast pace. The overall production quality is polished but retains a relatable feel due to the casual presentation style. # Hooks Spoken: 00:00–00:04 I'm going in on my fourth month of taking beef organ capsules. Text overlay: 00:00-00:03 LAST CHANCE 1 MONTH FREE + 4 FREE GIFTS Visual: 00:00–00:04 Split screen. LEFT: A brightly lit warehouse. Stacks of Primal Queen boxes wrapped in clear plastic stand on pallets in rows that recede into the background. A single worker walks in the background. RIGHT: A woman with long brown hair and a pink sweater stands in a bright home kitchen with white cabinets. She holds a jar with a wood lid labeled with a brand logo. # Funnel stage Consideration # Pain points The ad addresses the frustration of wanting to consume beef organs for their health benefits, but being unable to due to taste or texture aversions and meat aversion as is. The woman states: “I can't do that. I have kind of like meat aversions as is, so the last thing I was going to do was be able to actually chew with my teeth beef organs. So, I wanted something I could literally just swallow down the hatch. # Value propositions - Convenient way to consume beef organs without taste or texture issues - Provides anti-aging and overall health benefits - Eliminates the need to prepare or eat organ meats directly # Benefits - Provides beef organ superfoods in an easy-to-swallow capsule - No unpleasant smell - Improved energy - Better stamina - Lifted overall mood - Better vision - Clearer skin - Less acne - Reduced period flu symptoms # Features - Beef organ capsules - Contains uterus, heart, and fallopian tubes - Each container includes a scent filter to eliminate odor - Superfoods # Call to action Drop that link right here. # Social proof - “One of my best friends was telling me to start eating beef organs.” – Female 1 (Customer) - “Within that first month, uh, my period flu, which I have severe period flu...was next to zero.” – Female 1 (Customer) - “My energy, my stamina, just the way I felt, my overall mood started lifting.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer who is sharing her personal experience with the product, using casual language and a relatable tone. # Storyline - 00:00–00:04 00:00–00:04 The woman introduces herself as being in her fourth month of taking beef organ capsules from Primal Queen. This is meant to establish her as an experienced user of the product. - 00:04–00:13 00:04–00:13 She mentions seeing ads for the product frequently and explains that two capsules a day provide beef organ superfoods like uterus, hearts, and fallopian tubes. This aims to normalize the ingredients and highlight the convenience. - 00:13–00:25 00:13–00:25 She clarifies that the capsules do not smell like beef organs, addressing a potential concern. This is a direct response to a question she claims she's frequently asked. - 00:25–00:29 00:25–00:29 She elaborates that a censor is included in each container to ensure that there is no smell coming from the product. This provides additional reassurance and underscores the brand's attention to the consumer experience. - 00:29–00:34 00:29–00:34 The woman shares that a friend suggested she start eating beef organs by putting it into her ground beef. This is told from her perspective and emphasizes the common advice to consume organ meats. - 00:34–00:46 00:34–00:46 She expresses her aversion to meat and preference for swallowing capsules instead of chewing actual organs. This provides context for her choice and reinforces the product's ease of use. - 00:46–01:01 00:46–01:01 The woman reveals that, within the first month, her period flu was almost non existent. It also highlights the benefits she experienced including increased energy and improved mood, providing a testimonial-like endorsement of the product’s effectiveness. - 01:01–01:14 01:01–01:14 She refers to a product card that says the user can start noticing more of the anti-aging benefits by month three, including clearer skin, less acne, and even better vision. The card is used to justify the claim. - 01:14–01:33 01:14–01:33 She encourages viewers who are looking for a change to try the product, mentioning a special offer where they can get a whole month for free by following the link. This is the final call to action.

# Ad summary This image ad promotes Primal Queen's real beef organs supplement, highlighting a limited-time deal of 45% off and a 365-day guarantee to make this purchase a no brainer for women looking to balance their hormones and boost their energy. # Brand positioning Primal Queen positions itself as a provider of supplements focused on hormonal balance and smooth energy using real beef organs. The brand seems to cater to women seeking natural solutions for hormonal issues and energy enhancement, differentiating itself by offering a unique approach through organ-based supplements. The brand emphasizes risk-free experiences with guarantees, suggesting a commitment to customer satisfaction and product efficacy. The brand aims to disrupt the consumer's perception of a natural approach to hormone balance and seeks to position itself as a health-conscious brand with a functional offering. # Product The advertised product is a real beef organ supplement aimed at balancing hormones and providing smooth energy for women. It is presented in a clear jar with white capsules inside and a lid that looks like wood, with (on-package label text) "PRIMAL QUEEN" written in black. A packaging bag is also present, with colors of navy, yellow, and pink. The copy emphasizes a "365 DAY GUARANTEE" and the offer of "GET 1 MONTH FREE" to address purchase hesitancy by ensuring customer satisfaction and reducing risk. The supplement is for women who prefer a natural way to balance hormones and achieve sustained energy without the downsides. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation and promotional messaging. The visual motif includes vibrant color accents, gradient backgrounds, and a mix of product and gift box displays to create an appealing and energetic feel. The ad employs a highly polished, product-focused visual style with platform-native typography to enhance scannability and stop power. # Hooks Headline: LIMITED TIME DEAL # Funnel stage Bottom of funnel # Pain points The ad addresses the pain point of hormonal imbalances and the lack of sustained energy. The phrase "balances hormones and provides smooth energy without any downsides" directly speaks to this concern. # Value propositions - Limited time deal - 45% off - 4 free gifts - 365 day guarantee - Get 1 month free - Balances hormones - Provides smooth energy # Benefits - Try completely risk-free. - smooth energy without any downsides. # Features - real beef organs - balances hormones - provides smooth energy # Call to action None used. # Social proof - 365 DAY GUARANTEE # Point of view - Brand: The entire ad conveys the brand's perspective, emphasizing its unique product offering, promotional deals, and value proposition to attract and persuade potential customers. # Storyline - The ad starts by showcasing the product in a visually appealing arrangement alongside gift boxes, establishing the product as a desirable item and offering a sense of value. This is told from the brand's perspective, aiming to attract the viewer's attention with an eye-catching display of the product and accompanying promotions. - The ad highlights key promotions and benefits, like "45% OFF", "4 FREE GIFTS", and "365 DAY GUARANTEE," creating a sense of urgency and reinforcing the value proposition. This is told from the brand's perspective, designed to entice the viewer with tangible incentives to purchase the product. - The ad provides a concise description of the product's functional attributes, stating that it helps balance hormones and provide smooth energy. The brand tells the audience about the product's key benefits to inform the viewer and address potential concerns about its efficacy.

# Ad summary The ad promotes Primal Queen PQ7, a natural GLP-1 alternative for weight loss. It emphasizes the product's benefits, including calming cravings and taming appetite, and highlights the offer of a free glass jar, mystery gift, and shipping. The ad targets individuals looking for weight loss solutions. # Brand positioning Primal Queen is positioned as a provider of natural alternatives, specifically highlighting their PQ7 product as a response to the costly GLP-1 medications. The brand aims to offer accessible and effective solutions for weight loss by focusing on natural ingredients. The brand's overall tone is presented as caring and helpful, especially to people looking for help with cravings and appetite control. # Product Primal Queen PQ7 is presented as a natural GLP-1 alternative for weight loss. The product comes in capsule form and is packaged in a resealable bag, with 60 capsules per bag. It is designed to calm cravings and tame appetite. The ad addresses cost concerns by positioning PQ7 as an affordable alternative to expensive GLP-1 medications. The product also comes with a free glass jar, a mystery gift, and free shipping. # Visual style The ad has a simple, straightforward visual style with the focus on the product and text overlays. The editing style is static, with no camera movement. The overall production quality has a commercial feel, designed to present the product in a clear and appealing manner. The pacing is slow, with static shots. # Hooks Spoken: 00:00–00:10: Sorry to anyone who's spending $$$ on GLP-1's because primal queen just launched a natural GLP-1 alternative for weight loss with a glass jar, mystery gift, and shipping all for FREE Text overlay: 00:00–00:10: Sorry to anyone who's spending $$$ on GLP-1's because primal queen just launched a natural GLP-1 alternative for weight loss with a glass jar, mystery gift, and shipping all for FREE 🎁 Visual: 00:00–00:10: A woman's hands hold a bag of Primal Queen PQ7 capsules outdoors. The product packaging is teal with pink and black graphics. The background is blurred and shows a few bare trees and grass. # Funnel stage Top of funnel (Awareness) # Pain points High cost of GLP-1 medications: "Sorry to anyone who's spending $$$ on GLP-1's" # Value propositions - Cost savings: A natural and more affordable alternative to GLP-1 medications. - Added value: Free glass jar, mystery gift, and free shipping enhance the perceived value of the product. # Benefits - Weight loss - Affordable alternative to expensive GLP-1 medications # Features - Natural GLP-1 alternative - Comes with a glass jar - Mystery gift included - Free shipping # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of their product, Primal Queen PQ7. # Storyline - 00:00–00:10 00:00–00:10: The ad begins with a close-up shot of the Primal Queen PQ7 packaging being held up outside. The narrator introduces the product as a natural GLP-1 alternative for weight loss, emphasizing that it comes with a glass jar, mystery gift, and free shipping. This opening aims to grab the viewer's attention by highlighting the cost savings compared to expensive GLP-1 medications. The brand is speaking directly to the consumer to offer a solution to weight loss.

# Ad summary This image ad promotes a supplement that helps women cut the FUPA without cutting carbs. The ad uses a spoke and wheel diagram to highlight the benefits of the supplement, including regular bowel movements, more energy, better sleep, digestive health, and improved hair, skin, and nails. # Brand positioning This brand positions itself as a solution for women who want to improve their health and well-being without sacrificing their favorite foods. The brand uses playful language and imagery to appeal to a younger audience and create a sense of community. The brand aims to occupy a space in the consumer's mind as a fun, accessible, and effective way to achieve their health goals. The brand promotes values of self-care, body positivity, and balance. The brand pushes against the norm of restrictive dieting and promotes a more holistic approach to health. # Product The product is a supplement in capsule form designed to help women cut the FUPA without cutting carbs. The ad highlights several benefits of the supplement, including promoting regular bowel movements, increasing energy levels, improving sleep quality, supporting digestive health, and enhancing the appearance of hair, skin, and nails. The supplement is presented as a convenient and effective way to address common health concerns and achieve a more balanced lifestyle. The ad addresses the purchase barrier of restrictive dieting by offering a solution that allows women to enjoy their favorite foods while still achieving their health goals. # Visual style The ad features a clean and minimalist visual style with a focus on clear communication. The use of icons and a circular diagram makes the information easy to digest. The color palette is soft and inviting, creating a sense of approachability. # Hooks Headline: Cut the FUPA Not Carbs # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having a FUPA (fat upper pubic area) and the desire to get rid of it without having to drastically change one's diet. The headline, "Cut the FUPA Not Carbs," directly acknowledges this pain point and offers a solution that doesn't require restrictive dieting. # Value propositions - Cut the FUPA without cutting carbs - Achieve multiple health benefits with one supplement # Benefits - Poop Regularly - Energy To Mom Again - Cut the pooch not carbs - Digestive Health - Beautiful hair, skin & nails - No More Night Sweats # Features - Poop Regularly - Energy To Mom Again - Cut the pooch not carbs - Digestive Health - Beautiful hair, skin & nails - No More Night Sweats # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its supplement and positioning it as a solution for women who want to improve their health without restrictive dieting. # Storyline - The ad opens with a bold statement, "Cut the FUPA Not Carbs," immediately grabbing the viewer's attention and setting the tone for the message. The brand is telling the audience that they can achieve their desired body goals without having to sacrifice their favorite foods, which is a common pain point for many people. - The ad then transitions to a visual representation of the supplement's benefits, using a spoke and wheel diagram. The brand is highlighting the various ways in which the supplement can improve the viewer's overall health and well-being, from promoting regular bowel movements to enhancing the appearance of hair, skin, and nails. - The diagram is centered around two capsules, visually emphasizing the product itself. The brand is drawing the viewer's eye to the supplement and reinforcing its central role in achieving the promised benefits.

# Ad summary This ad uses a before and after comparison to promote Primal Queen, suggesting it can transform low energy and mood into confidence and high energy. # Brand positioning Primal Queen is presented as a transformative brand focused on enhancing energy, mood, and libido. The brand positions itself as a solution for those experiencing low energy and mood, offering a path to increased confidence and vitality. It aims to occupy a space in the consumer's mind as a provider of comprehensive well-being, particularly for women seeking to reclaim their inner power and zest for life. The brand aligns with values of empowerment, confidence, and holistic health, pushing against norms of fatigue and low libido. The brand positioning is both functional (providing energy and mood enhancement) and emotional (fostering confidence and vitality). # Product The product is not explicitly shown, but it is implied to be a supplement or product that enhances energy, mood, and libido. The ad suggests that the product transforms a state of low energy, poor mood, and low libido into a state of high confidence, all-day energy, and a "raging libido." The product is for individuals experiencing fatigue, low mood, and decreased libido, aiming to address these issues and provide a boost in overall well-being. The ad conveys that this product is worth trying or buying because it offers a complete turnaround from feeling depleted to feeling energized and confident. # Visual style The ad features a clean, minimalist visual style with a stark before-and-after comparison. The production quality appears to be studio-shot with high clarity and even lighting. The visual motif is a side-by-side comparison, emphasizing the contrast between the two states. The image treatment includes color grading to enhance the vibrancy of the 'after' orange slice and desaturate the 'before' orange slice. The typography is large and bold, ensuring high scannability. The style contrasts with typical norms by using a simple, direct visual to convey a complex message about personal well-being. # Hooks Headline: BEFORE PRIMAL QUEEN # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is experiencing low energy, poor mood, and low libido, which negatively impacts overall well-being. "Energy low, mood off, libido in hiding" # Value propositions - The ad communicates value by visually contrasting a state of low energy, poor mood, and low libido with a state of high confidence, all-day energy, and a "raging libido." # Benefits - Confidence up, all day energy, raging libido # Call to action None used. # Point of view - Brand: The brand is presenting a before-and-after comparison to showcase the transformative effects of their product. # Storyline - The ad opens by presenting a 'before' state, showing a dried-up, decaying orange slice to represent low energy, poor mood, and low libido. This is intended to highlight the negative state that the product aims to address, told from the perspective of someone experiencing these issues. - The ad then transitions to an 'after' state, showcasing a fresh, vibrant orange slice to represent increased confidence, all-day energy, and a "raging libido." This is intended to demonstrate the positive transformation that the product can provide, told from the perspective of someone who has experienced the benefits of the product.

# Ad summary This ad features a woman in her 40s speaking directly to the camera about how great she feels since she started taking Primal Queen supplements. She explains that she has more sex drive, confidence, and regular menstrual cycles with no perimenopause symptoms. # Brand positioning Primal Queen is presented as a solution for women in their 40s experiencing the unwanted side effects of perimenopause. The brand promotes a lifestyle of enhanced sexual drive, confidence, and regular menstrual cycles with no perimenopause symptoms. The brand pushes against the negative experiences of perimenopause and promotes a functional solution to the symptoms, while also making women feel sexier and more confident. # Product Primal Queen offers a convenient supplement that promotes a lifestyle of enhanced sexual drive, confidence, and regular menstrual cycles with no perimenopause symptoms. The ad features the product in two forms: a capsule and a small white round disc. The advertised benefit of Primal Queen is that it can help a woman feel the sexiest and most confident she’s ever felt in her 40s while providing regular calm cycles with literally no perimenopause side effects. # Visual style The ad has a UGC feel and is shot on a phone camera in selfie-style. The editing style features quick cuts and static shots with smooth transitions. The pacing is fast with the intent to keep the viewer's attention. The production quality feels genuine to support the customer testimonial. # Hooks Spoken: 00:00–00:01 Male 1: So I'm addicted to this. Text overlay: 00:00–00:12 Unfortunately, I do love: / 00:00–00:12 That my sex drives came back with a vengeance after a 14 year hiatus / 00:00–00:12 Feeling the sexiest and most confident I ever have in my 40’s / 00:00–00:12 Regular calm cycles with literally no perimenopause side effects Visual: 00:00–00:01 The woman is holding a camera up to her face in selfie style, with two men wearing red in the background standing in a kitchen. The kitchen features white cabinets and stainless steel appliances. The woman is wearing black and is smiling at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the challenges that a woman can experience in her 40s when she is going through perimenopause. The ad uses the text overlay to highlight what they are solving for, such as "That my sex drives came back with a vengeance after a 14 year hiatus". # Value propositions - Feeling the sexiest and most confident - Regular calm cycles with literally no perimenopause side effects # Benefits - That my sex drives came back with a vengeance after a 14 year hiatus - Feeling the sexiest and most confident I ever have in my 40’s - Regular calm cycles with literally no perimenopause side effects # Features - Very convenient # Call to action None used. # Social proof - "So I'm addicted to this. Um, not in a literal medical sense but I don't think I could live without it." - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman in her 40's speaking directly to the camera. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a woman looking directly into the camera, talking about the product. The intent is to show authenticity. - 00:01–00:02 00:01–00:02 The woman is hugging a man in the kitchen. This illustrates the benefits of having a sex drive. - 00:02–00:04 00:02–00:04 The woman is standing in front of a mirror. This shows confidence and feeling good about one's appearance. - 00:04–00:05 00:04–00:05 The woman is lying by a waterfall smiling. This illustrates the lifestyle she is portraying. - 00:05–00:07 00:05–00:07 The woman is holding up a capsule and says it is very convenient. This highlights a product feature and benefit. - 00:07–00:08 00:07–00:08 The woman is sitting on the edge of a mountain smiling at the camera. This shows the lifestyle that she is portraying. - 00:08–00:09 00:08–00:09 The woman holds a capsule in her hand while smiling at the camera. This puts the product on display. - 00:09–00:12 00:09–00:12 The woman holds a bottle of white discs smiling at the camera. This puts the product on display.

# Ad summary This ad demonstrates how the Primal Queen weight loss aid can affect appetite over the course of 30 days, by reducing cravings, decreasing portions, and eliminating reliance on willpower. # Brand positioning Primal Queen is positioned as a weight-loss aid for women looking for primal solutions. The brand provides products that target the root cause of weight gain, and not simply masking symptoms. The brand ethos appears to center around accessible products and visible results. # Product The product shown is Primal Queen PQ7, a supplement intended to help people lose weight. The product is intended to curb cravings between meals, reduce portion sizes, and eliminate the need for willpower when losing weight. The product appears to work over a period of roughly one month. # Visual style The ad has a clean and minimalist visual style with a focus on clarity and product visibility. The use of rounded rectangles and sans-serif fonts gives it a modern feel. The layout is structured with clear text and product placements, creating a scannable and informative presentation. The overall aesthetic aligns with a direct and functional communication style. # Hooks Headline: After 3 Days # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with cravings, portion control, and relying on willpower to lose weight. The ad copy states, "Weight loss doesn't require willpower anymore." # Value propositions - Cravings feel quieter between meals. - Portions shrink naturally. - Feeling fuller way faster when eating. - Food feels easy. - Weight loss doesn't require willpower anymore. # Benefits - Cravings feel quieter between meals. - Portions shrink naturally. - Feeling fuller way faster when eating. - Food feels easy. - Weight loss doesn't require willpower anymore. # Features - Cravings feel quieter between meals. - Portions shrink naturally. - Feeling fuller way faster when eating. - Food feels easy. - Weight loss doesn't require willpower anymore. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is telling the audience about the benefits of its weight loss supplement. This is visible throughout the ad. # Storyline - The ad opens by displaying the claim, "After 3 Days", along with the claim that "Cravings feel quieter between meals." This communicates the initial effects that the product offers. - The ad then transitions to "After 14 Days" and shows that "Portions shrink naturally. Feeling fuller way faster when eating." This suggests that the product has a cumulative effect over time. - The ad concludes with "After 30 Days," claiming that "Food feels easy. Weight loss doesn't require willpower anymore." The time-lapse format suggests that the product can make weight loss much easier.

# Ad summary The ad is presented by a female in her kitchen, describing how to ensure you are buying the real Primal Queen product and not a fake. She explains the packaging and QR code. # Brand positioning Primal Queen is presented as a brand with products potent enough to be faked and sold online. Because of the potential for counterfeits, they are presented as a brand that values authenticity and strives to protect their customers from potentially harmful or ineffective imitations. The vibrant packaging is a key identifier. # Product The ad features Primal Queen Best Organ Supplement capsules, designed to support women's health. The capsules contain a blend of bovine liver, kidney, heart, spleen, and pancreas. Key identifiers include the vibrant packaging with crown images, a QR code on the label, and a peppermint hard inside the jar. The blue check mark on the official Primal Queen page is a confirmation of authenticity. # Visual style The ad has a casual, user-generated content (UGC) feel, with a natural, unfiltered aesthetic. The video is shot in a home setting with handheld camera work, contributing to the authentic tone. The editing is straightforward, with simple cuts that focus on product details and the speaker's presentation. # Hooks Spoken: Female 1: This is fake and this is fake. Text overlay: DON'T GET PLAYED! Visual: 00:00–00:03 The woman stands in front of grey kitchen cabinets and a countertop. She's wearing a salmon-colored hoodie, sunglasses on her head, and a black smartwatch on her wrist. She points at the camera. To the right of the frame, a screen recording of two Primal Queen product listings (presumably on a mobile device) displays with the caption "DON'T GET PLAYED!" # Funnel stage Consideration # Pain points The pain point is the risk of purchasing fake or counterfeit products online, particularly those that claim to be Primal Queen supplements. The woman emphasizes the concern that if you order from unverified sources, "you don't know what you're getting." # Value propositions - Purchasing from an official seller guarantees product authenticity and safety, safeguarding the customer’s health and investment. # Benefits - Ensures you are buying the real Primal Queen product - Avoid getting scammed - Know what you are getting # Features - Blue check mark on the official Primal Queen page - Vibrant packaging with little crowns - QR code on the product that takes you to the website - Peppermint hard inside the jar # Call to action I have it linked right down there in the orange shopping cart. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer who is concerned about others being scammed. # Storyline - 00:00–00:02 The woman in the video warns viewers not to be fooled by fake products. - 00:02–00:11 She emphasizes the importance of ordering Primal Queen from the official page with the blue check mark, and warns about the risks of buying from unverified sources. - 00:11–00:20 She highlights the vibrant packaging and little crowns inside as an indication that the product is legitimate, transitioning into a description of the packaging. - 00:20–00:24 She describes the QR code on the product and what it does. - 00:26–00:34 She points out the peppermint hard inside the jar as another key indicator of an authentic product. - 00:34–00:41 To make the process easier, she points out that the correct link to purchase the product is in the orange shopping cart below.

# Ad summary This ad uses humor and platform mimicry to promote the Primal Queen supplement. The creative features a cartoon poop character holding the Primal Queen supplement like a phone while a cell phone 'call screen' appears with a call coming in from 'Pooping in 2026'. The image also includes the logo and product packaging. The ad cleverly and humorously addresses the problem of digestive health and positions Primal Queen as a forward-thinking solution. # Brand positioning Primal Queen is presented as a modern, health-focused brand that isn't afraid to use humor to connect with its audience. The brand's name itself suggests a focus on empowering women to feel their best. The brand positioning is functional, aiming to improve the customer's gut health with science-backed products. # Product The product is the Primal Queen supplement, designed to nourish the body and support female-focused organs. The packaging highlights key benefits and ingredients, positioning the supplement as a modern solution for gut health. The ad encourages viewers to try the product and experience the benefits of improved gut health for a better future. The supplement's presentation and the ad's playful tone suggest that it addresses a common issue in a relatable way. # Visual style The ad features a playful and humorous visual style, combining a cartoon character with a realistic product shot. The color palette is bright and modern, with a clear emphasis on readability. The use of 3D rendering and clean typography contributes to a polished yet approachable aesthetic. The sky background invokes mobile app user interface conventions. # Hooks Headline: Pooping in 2026 is calling # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses concerns about digestive health, symbolized by the phrase "Pooping in 2026 is calling," implying the need to prepare for future gut health issues. # Value propositions - Nourishing your body like a queen with Primal Queen's female focused organs ensures optimal digestive health. # Benefits - None used # Features - Nourish your body like a queen with Primal Queen's female focused organs # Call to action Accept # Social proof - None used. # Point of view - Brand: The entire image uses a lighthearted and playful tone to promote the Primal Queen supplement and improve brand recognition. # Storyline - The ad opens with the text "Pooping in 2026 is calling," immediately grabbing attention and establishing the theme of future gut health. This message is from the brand, creating a sense of curiosity and anticipation about the product's benefits. - A cartoon poop character is shown holding the Primal Queen supplement, presented as if it's answering an incoming call. This humorous visual aims to make the topic of gut health more approachable and engaging. This portion is from the brand. - Below the character are 'Accept' and 'Decline' buttons, mimicking a phone call interface. This interaction encourages the viewer to engage with the ad and consider the benefits of improved gut health. The interface portion is from the brand.

# Ad summary Ad image highlighting weight loss benefits of Primal Queen product. The ad features a quote about losing weight from backed up fat. The visual includes product packaging next to cartoon figures of toilet paper and feces. # Brand positioning Primal Queen is a brand that sells supplements for weight loss. The brand seems to position itself as relatable and funny. It takes a more direct and less censored approach to weight loss problems. # Product The product being advertised appears to be a weight loss supplement that helps people eliminate waste. The language in the ad references 13lbs of backed up fat. The packaging features the brand name “Primal Queen”. # Visual style The ad has a playful and cartoonish visual style with bright colors and cute character designs. The production quality is clean and polished, with a focus on simplicity and humor. The gradient background and soft lighting create a friendly and inviting atmosphere. The typography is bold and easy to read, which makes the message clear and scannable. # Hooks Headline: I pooped out 13LBS of backed up fat # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration and discomfort of carrying extra weight from “backed up fat”. The ad highlights this by using the phrase "backed up fat" # Value propositions - The product allows you to poop out fat, which is a humorous and direct way to frame the product's purpose and effects. # Benefits - Elimination of 13LBS of backed up fat # Features - Weight loss supplement # Call to action None used. # Social proof - "I pooped out 13LBS of backed up fat" # Point of view - Customer: testimonial at the top of the ad - Brand: the entire ad, the characters and product # Storyline - The ad starts with a quote about waste elimination, which immediately grabs attention by touching on a potentially embarrassing but universal experience from the customer's POV. - Next, the ad uses cartoon-like toilet paper, product packaging, and feces to represent waste removal, which helps to normalize the topic. This is from the brand's POV.

# Ad summary The image promotes Primal Queen, a supplement that supports natural digestion and daily relief for a lighter and more comfortable feeling. The ad is designed to encourage viewers to clear out what's stuck and reach their goal. # Brand positioning Primal Queen positions itself as a provider of supplements designed to optimize digestion and promote overall well-being. The brand's name suggests a focus on empowerment and vitality, while the product's benefits emphasize natural support for digestive health, promising daily relief and a lighter, more comfortable feeling. The brand focuses on an audience seeking natural health solutions and a renewed sense of vitality. # Product The featured product is Primal Queen, a dietary supplement designed to support natural digestion. It is presented as a solution for those seeking daily relief and a lighter, more comfortable feeling. The ad highlights its ability to aid in digestive health. The packaging is a vertically-oriented pouch with colorful splash-style graphics at the top. It also features a drawing of a person laying down at the bottom. # Visual style The ad uses a clean, straightforward visual style with clear product focus. The production quality appears high, with studio-style lighting and a neutral backdrop. The visual motif centers on the product itself. The image treatment is minimal, emphasizing clarity and readability. The typography is simple and legible, supporting the straightforward messaging. The style aims for scannability and clear communication of the product's benefits. # Hooks Headline: this year's goal: clear out what's stuck # Funnel stage Top of funnel (Awareness) # Pain points The primary pain point is digestive discomfort or feeling 'stuck,' which creates a desire for relief and improved comfort. The ad is designed to target digestive issues by suggesting that the consumer has a build up of discomfort, and uses the phrase 'clear out what's stuck' to communicate this frustration and how the product can help solve it. # Value propositions - Primal Queen supports natural digestion - Provides daily relief - Results in a lighter, more comfortable you # Benefits - natural digestion - daily relief - a lighter, more comfortable you # Features - natural digestion - daily relief - a lighter, more comfortable you # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the ad is from the brand, focusing on product benefits and brand positioning to encourage viewers to consider Primal Queen as a solution. # Storyline - The ad begins with a statement about reaching 'this year's goal,' which is framed as clearing out what's stuck. This grabs the viewer's attention and sets the stage for the product's purpose, communicating to the viewer that the ad is about setting and achieving health-related goals, implying that the viewer may be someone with similar goals. This is framed from the brand's perspective, as an invitation to consider their product as part of a wider trend. - Next, the product itself is highlighted with the brand name and product benefits in view. This moment focuses the narrative on the details of the product and its promised effects, and the ad shifts to the brand's point of view as it begins its product pitch. - The ad concludes with a summary of the product's key benefits, reinforcing its value proposition, framed from the brand's perspective.

# Ad summary This image ad utilizes a cartoon style to communicate a solution for hormonal weight gain. A sad cartoon woman is shown next to a 'kill switch' that can be flipped 'on' with a Primal Queen supplement to help flip the hormonal weight. # Brand positioning Primal Queen is presented as a brand that offers a natural solution for women struggling with weight gain due to hormonal imbalances. The brand positions itself as a provider of supplements that help women regain control over their bodies and feel like queens. The brand aims to occupy a space in the consumer's mind as a go-to for natural hormone balancing, with a focus on female empowerment. # Product Primal Queen offers a dietary supplement designed to help women regain control of hormonal weight. The product is packaged in a dark blue bag with colorful paint splash designs and the brand name in large font. The supplement is targeted toward women and aims to nourish their bodies. The packaging promotes Primal Queen's female-focused beef organs as a key ingredient, suggesting a natural and primal approach to hormone balance. # Visual style The visual style is bright, clean and uses a flat cartoon style. The ad has an overall friendly and approachable feel, which is meant to appeal to a female audience. # Hooks Headline: FLIP YOUR HORMONAL WEIGHT KILL SWITCH # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hormonal weight gain that the ad visualizes with a cartoon woman holding her stomach with a sad face. The headline, "FLIP YOUR HORMONAL WEIGHT KILL SWITCH," directly targets the frustrating experience of hormonal weight. # Value propositions - Nourish your body like a queen with Primal Queen's female-focused beef organs! # Benefits - Nourish your body like a queen # Features - female-focused beef organs # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad conveys the brand's message and solution to hormonal weight gain. # Storyline - The ad opens by stating the problem of hormonal weight, grabbing the customer's attention by introducing the core problem being addressed. - The ad uses a visual metaphor of a 'kill switch' to represent hormonal imbalance, which a potential customer is experiencing. This imagery makes the weight gain problem more engaging to the customer. - The ad shows the Primal Queen product as the solution to the problem, implying that their supplement can 'flip the switch' to 'on'. This offers the viewer a practical way to address the 'hormonal weight kill switch'.

# Ad summary This image ad for Primal Queen features a cartoon person sitting on the toilet while holding a box of Primal Queen supplements. The ad copy promotes Primal Queen for gut health, energy, and sleep. # Brand positioning Primal Queen is presented as a brand that acknowledges and addresses the less glamorous aspects of health, such as gut health. The brand aims to improve health from the 'inside out' by targeting issues such as gut health, sleep, and energy levels. The tone is casual and slightly irreverent, as implied by the use of mild profanity. This approach suggests a brand that is relatable and not overly serious, differentiating it from more traditional health and wellness brands. # Product The product is Primal Queen, a supplement designed to improve gut health, energy, sleep, and overall well-being. The product is intended for anyone looking to 'fine-tune' their body 'from the inside out'. The ad does not mention specific ingredients, but the implied use case is for daily supplementation to improve general health. By focusing on common issues like gut health, energy, and sleep, the ad addresses potential purchase barriers by offering a holistic solution for those experiencing these problems. # Visual style The ad has a flat, cartoon-style illustration with bold outlines and a limited color palette. The production quality appears to be clean and simple, giving it a modern, approachable feel. The gradient background and cartoon character add a playful element, while the product packaging stands out with its contrasting colors and design. # Hooks Headline: 2026 is a year of good sh*t # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that viewers may be experiencing issues with gut health, energy levels, and sleep. The visual of a person sitting on the toilet suggests discomfort or problems related to gut health. # Value propositions - Fine-tune your body from the inside out, for gut, energy, sleep & beyond. # Benefits - gut - energy - sleep - beyond # Features - Fine-tune your body from the inside out # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting its product as a solution for improving overall health and well-being. # Storyline - The ad opens by claiming that '2026 is a year of good sh*t', setting a humorous and optimistic tone for the year. This is intended to grab the viewer's attention and create a sense of anticipation for positive changes, as told from the brand's perspective. It suggests a forward-looking approach to health and wellness, inviting the audience to associate positive outcomes with the brand's products. - The ad elaborates that the viewer can 'Fine-tune your body from the inside out, for gut, energy, sleep & beyond.' This expands on the initial statement by listing specific health benefits and implies that the product is a comprehensive solution for various common health issues, as told from the brand's perspective. It highlights the product's core value proposition and encourages viewers to consider it as a way to improve their overall well-being. - The ad shows a cartoon person sitting on the toilet holding a package of Primal Queen. This visually reinforces the focus on gut health and humorously illustrates a connection between the product and digestive well-being, as told from the brand's perspective. It adds a relatable and slightly edgy element to the ad, making the product seem less clinical and more approachable.