How Deloitte Advertises on Meta

# Ad summary This ad, presented in a UGC style, is targeted toward job seekers looking to become a manager. It lists several positions, including finance, accounting, controlling, and tax. A company employee is standing inside a circular frame, speaking about the available positions. # Brand positioning The brand is presented as a company looking for new management-level employees. The tone is corporate and professional. There is a clear emphasis on upward mobility and career progression. # Product The advertised product is a job opportunity to join the company as a manager. Available positions include finance, accounting, controlling, and tax. The company is seeking qualified individuals to fill these roles and advance their careers. # Visual style The ad has a corporate, professional aesthetic. The editing is quick and straightforward. The black background with green accents provides a sleek, modern look. The circular frame creates a sense of focus on the speaker. The production quality appears high, with clear visuals and sound. # Hooks Spoken: 00:02–00:06 Female 1: Bist du auf der Suche nach einer neuen Herausforderung im Bereich Finance Accounting, Controlling oder Text? Text overlay: 00:00–00:06 NÄCHSTER KARRIERESCHRITT GESUCHT? / 00:00–00:02 MANAGER (M/W/D) / 00:02–00:06 FINANCE & ACCOUNTING, CONTROLLING - TAX Visual: 00:00–00:02 The background is black with dark green accents in the corners. Text at the top of the frame asks if you are looking for the next career step. Below, a white text box states, "Manager (m/w/d)". Below the text box, a circular frame shows a woman with long brown hair, wearing a beige blazer and white shirt. She is standing and smiling. / 00:02–00:04 More text is added to the white text box: "Finance & Accounting, Controlling - Tax". The woman in the circular frame is speaking. / 00:04–00:06 Close-up of the woman in the circle as she is speaking, she is gesturing with her hands. The black background with green accents remains. # Funnel stage Consideration # Pain points The ad implies that the viewer may be looking for a career change or a more challenging role. The opening question, "NÄCHSTER KARRIERESCHRITT GESUCHT?" highlights the potential viewer's desire for career progression. # Value propositions - Opportunity to take the next step in your career and find a new challenge in finance, accounting, controlling, tax, risk, internal audit, treasury, mergers and acquisitions, real estate, IT, HR, or legal. # Benefits - A new challenge - Chance for career advancement # Features - Manager positions available # Call to action APPLY NOW # Social proof - None used. # Point of view - Brand 100% – The speaker is presenting the brand's message about available career opportunities. # Storyline - 00:00–00:02 The ad opens with text posing a question to the audience, then shows the available role. - 00:02–00:06 00:02–00:06 The female speaker is shown in the circular frame. She begins by listing a few of the available positions. - 00:06–00:10 00:06–00:10 The speaker lists more available positions and provides details about the opportunities. - 00:10–00:14 00:10–00:14 The speaker invites interested individuals to apply.

# Ad summary This ad promotes a job opening for a Consultant in Business Intelligence. # Brand positioning The brand is presented as a forward-thinking company that values innovation and strategic thinking. It aims to occupy the space of a modern, tech-savvy consultancy, aligning with values of progress and future-proofing businesses through AI and analytics. The brand pushes against traditional consultancy norms by emphasizing AI and data-driven strategies, positioning itself as a leader in the next generation of business solutions. The brand positioning is functional, focusing on performance and the ability to make companies 'fit for the future'. # Product The product being advertised is a job opportunity for a Consultant in Business Intelligence. The role involves bringing ideas into the world of AI & Analytics and developing strategies that make companies fit for the future. The ad targets individuals looking to start their career in consulting. The unique selling proposition is the chance to work with AI and analytics to shape the future of businesses. The ad addresses the purchase barrier of uncertainty about career paths by presenting a clear opportunity for growth and impact in a cutting-edge field. # Visual style The ad has a polished and modern aesthetic, with a focus on creating an inviting and professional atmosphere. The editing style is static, with no cuts or transitions in the short duration. The production quality is high, resembling a corporate video. The pacing is slow and deliberate, allowing viewers to absorb the information presented. The audio-visual sync is maintained through the appearance of text overlays that complement the visuals. # Hooks Text overlay: 00:00–00:09 Dein Einstieg als Consultant Business Intelligence (m/w/d) / 00:00–00:09 Jetzt durchstarten: Bringe deine Ideen in die Welt von AI & Analytics und entwickle Strategien, die Unternehmen fit für die Zukunft machen / 00:01–00:09 Karriere start im Consulting (in green circle) Visual: 00:00–00:03 A young man with curly dark hair is sitting in a modern office environment, smiling and looking towards the camera while working on a laptop. The background includes blurred greenery and office decor. He is wearing a light gray t-shirt. The camera is stationary and slightly zoomed in, focusing on the man's upper body. The lighting is soft and natural. The laptop is silver and partially open, with the screen facing away from the camera. Text overlays are present on the screen. / 00:01–00:03 A green circle with white text appears on the left side of the screen, partially obscuring the man. The text reads "Karriere start im Consulting". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the uncertainty about career paths by presenting a clear opportunity for growth and impact in a cutting-edge field. "Karriere start im Consulting" (Career start in consulting) # Value propositions - Opportunity to work with AI & Analytics to shape the future of businesses - Clear opportunity for growth and impact in a cutting-edge field # Benefits - Bring your ideas to life - Make companies fit for the future - Career start in consulting # Features - AI & Analytics - Develop strategies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the job opportunity and company culture. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a young man smiling and working on a laptop in a modern office setting. The message is to convey a positive and engaging work environment. The perspective is from an external observer, showcasing the potential employee in a favorable light. The tone is optimistic and inviting. - 00:01–00:03 00:01–00:03 A green circle with the text "Karriere start im Consulting" (Career start in consulting) appears, emphasizing the opportunity for career advancement. This is a direct response to the initial visual, reinforcing the message that this job is a starting point for a consulting career. The perspective is from the brand, highlighting the benefits of joining their team. The tone is encouraging and aspirational.

# Ad summary This image ad is for Deloitte, advertising job opportunities for entry-level candidates in Audit & Assurance. The ad features a smiling woman in a professional setting, aiming to attract new talent to the company. # Brand positioning Deloitte is presented as a leading professional services firm, specifically highlighting its Audit & Assurance division. The brand aims to occupy a space of growth and opportunity for newcomers, emphasizing a supportive environment where individuals can develop their skills and careers. The tone is professional yet inviting, suggesting a culture that values both expertise and personal development. Deloitte positions itself as a provider of tools and resources necessary for success in the audit field, contrasting with the potential struggles of navigating the industry alone. The brand positioning is both functional (providing tools and growth) and emotional (fostering a sense of community and support). # Product The product being advertised is job opportunities within Deloitte's Audit & Assurance department, specifically targeted towards entry-level candidates. The ad suggests that Deloitte provides the necessary tools and resources for individuals to grow and succeed in the field of audit. It is implied that these opportunities are for individuals who are curious and eager to learn, as the ad mentions, "Du bringst Neugier" (You bring curiosity). The ad addresses the potential barrier of lacking experience or resources by assuring candidates that Deloitte will provide the necessary support for professional growth. The ad is designed to attract individuals seeking a stable career path with opportunities for advancement within a reputable firm. # Visual style The ad has a professional and clean visual aesthetic. The production quality appears to be high, with a well-lit and composed image. The use of a blurred background and a smiling woman creates a welcoming and approachable feel. The color scheme is consistent with Deloitte's brand colors, using green and black to create a sense of trust and reliability. The typography is clean and legible, ensuring that the message is easily scannable. The overall style is designed to be visually appealing and informative, capturing the viewer's attention and conveying the key message effectively. # Hooks Headline: Jobs für Einsteiger:innen Audit & Assurance # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential lack of experience or resources that entry-level candidates may face when entering the audit field. The phrase "Du bringst Neugier, wir die Tools" (You bring curiosity, we the tools) implies that Deloitte will provide the necessary support and tools to overcome this challenge. # Value propositions - "Du bringst Neugier, wir die Tools - gemeinsam wachsen wir im Bereich Audit" (You bring curiosity, we the tools - together we grow in the field of audit): This highlights the value of combining the candidate's enthusiasm with Deloitte's resources for mutual success. # Benefits - Professional growth - Supportive environment - Career advancement # Features - Entry-level job opportunities - Audit & Assurance department - Tools and resources provided # Call to action Jetzt bewerben # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the job opportunities and the supportive environment Deloitte offers to new employees. # Storyline - The ad starts by introducing Deloitte and the job opportunities available for entry-level candidates in Audit & Assurance. This is intended to immediately capture the attention of job seekers and clearly state the purpose of the ad. The brand is telling this part of the story. - The ad then highlights the partnership between the candidate's curiosity and Deloitte's tools, emphasizing the potential for mutual growth in the field of audit. This is intended to reassure potential candidates that they will be supported and equipped for success. The brand is telling this part of the story. - The ad concludes with a call to action, encouraging viewers to apply for the job. This is intended to prompt immediate action and drive conversions. The brand is telling this part of the story.

# Ad summary This ad is for a Junior SAP Consultant position. It features a young woman who is smiling and looking off to the side. Text overlays highlight the job title and encourage viewers to apply. # Brand positioning This ad positions the company as an innovative and forward-thinking organization that is actively shaping the digital future of its international clients. The brand aims to occupy a space in the consumer's mind as a place where one can dive deep into the world of SAP and contribute to innovative projects. The brand aligns with values of innovation, digital advancement, and international collaboration. The brand positioning is functional, emphasizing the opportunity to work on innovative projects and develop digital solutions. # Product The product being advertised is a job opportunity for a Junior SAP Consultant. The ad highlights the chance to immerse oneself in innovative projects and actively shape the digital future of international clients. The ad is targeted towards individuals who have recently completed their studies and are looking for an entry-level position in the field of SAP consulting. The unique selling proposition is the opportunity to work on innovative projects and contribute to the digital transformation of international clients. The ad addresses the purchase barrier of uncertainty about career prospects after graduation by presenting a clear job opportunity. # Visual style The ad has a polished and professional aesthetic, with a focus on clear and concise messaging. The editing style is static, with no camera movement or transitions. The production quality is high, suggesting a well-produced commercial. The pacing is slow and deliberate, allowing viewers to absorb the information presented. # Hooks Text overlay: 00:00–00:04 Studium Geschafft? / 00:00–00:04 Zeit für deinen Einstieg als Junior SAP Consultant (m/w/d) / 00:00–00:04 In innovativen Projekten tauchst du tief in die Welt von SAP ein und entwickelst die digitale Zukunft unserer (inter-)nationalen Kunden aktiv mit / 00:00–00:04 Jetzt bewerben (button) Visual: 00:00–00:04: A young woman with blonde hair is sitting indoors, smiling and looking off to the side. She is wearing a striped sweater and has multiple rings on her fingers. A person's arm is visible on the left side of the frame. Text overlays highlight the job title and encourage viewers to apply. The background is blurred, suggesting an office or waiting area. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about career prospects after graduation, as signaled by the question "Studium Geschafft?" (Finished studying?). # Value propositions - Start your career as a Junior SAP Consultant and contribute to innovative projects. - Develop the digital future of international clients and gain valuable experience. # Benefits - Opportunity to dive deep into the world of SAP - Chance to develop the digital future of international clients - Entry-level position for recent graduates # Features - Junior SAP Consultant position - Innovative projects - Digital future development - International clients # Call to action Jetzt bewerben (Apply now) # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing a job opportunity and encouraging applications. # Storyline - 00:00–00:04 The ad opens with a young woman smiling and looking off to the side, creating a positive and approachable tone. - 00:00–00:04 Text overlays appear, highlighting the job title and encouraging viewers to apply, conveying the message that the company is hiring and seeking qualified candidates.

# Ad summary This ad is for Deloitte, advertising a job opening for a Junior SAP Consultant. The ad features a young man in a professional setting, speaking about the opportunity to shape change and work with innovative technologies. The ad targets recent graduates who are ready to apply their knowledge and skills in a consulting role. # Brand positioning Deloitte is presented as a forward-thinking and innovative company that values fresh perspectives and offers opportunities for recent graduates to shape change. The brand aligns with a professional and modern lifestyle, emphasizing the importance of technology and consulting. Deloitte positions itself as a place where individuals can apply their academic knowledge to real-world problems, pushing against the norm of traditional corporate environments by highlighting innovation and the ability to shape change. The brand positioning is both functional, focusing on consulting and technology, and emotional, appealing to the desire to make an impact and be part of innovative solutions. # Product The product being advertised is a job opportunity for a Junior SAP Consultant at Deloitte. This role is for recent graduates who are ready to apply their knowledge and skills in a professional setting. The ad highlights the opportunity to shape change and work with innovative technologies. The job is open to all genders, indicated by the abbreviation (m/w/d). The ad addresses the purchase barrier of uncertainty about post-graduation opportunities by presenting a clear path for applying academic knowledge in a consulting role. The ad emphasizes the value of joining Deloitte to work on innovative projects and shape the future. # Visual style The ad has a polished and professional aesthetic, typical of corporate promotional videos. The editing style is simple with static shots and smooth transitions. The production quality is high, creating a clean and modern feel. The pacing is consistent, with a focus on clear and direct messaging. The visuals are timed to support the voiceover and text overlays, ensuring a cohesive and informative presentation. # Hooks Spoken: 00:00–00:03: [Male 1] Studium gemeistert und bereit, Prozesse neu zu denken? Text overlay: 00:00–00:07: Studium gemeistert und bereit, Prozesse neu zu denken? Visual: 00:00–00:03: A young man stands in a modern office setting. He is light-skinned, with short brown hair and a neatly trimmed beard. He wears a light beige polo shirt and dark pants. He is smiling and looking directly at the camera. Behind him is a dark wall with the Deloitte logo and the words "Strategy & Plan" visible on a screen. To the left, a laptop is open on a desk, showing a video call interface. The lighting is bright and professional, with a modern lamp visible overhead. The camera is stationary and at eye level, providing a clear view of the man and the office environment. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of recent graduates feeling uncertain about how to apply their academic knowledge in the professional world. The question "Studium gemeistert und bereit, Prozesse neu zu denken?" (Mastered your studies and ready to rethink processes?) directly speaks to this uncertainty. # Value propositions - Opportunity to transition from academic success to a meaningful career - Chance to make a real impact by shaping change - Access to innovative technologies for professional growth # Benefits - Apply academic knowledge in a professional setting - Shape the future of consulting - Gain experience with innovative technologies # Features - Junior SAP Consultant position - Opportunity to shape change - Work with innovative technologies # Call to action Jetzt bewerben # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Deloitte, promoting a job opportunity and highlighting the company's values and opportunities. # Storyline - 00:00–00:03 The ad opens with a young man standing in a modern office setting, smiling and looking directly at the camera. The message is to engage recent graduates who are ready to apply their knowledge and skills. - 00:03–00:07 The ad transitions to text overlaying the scene, highlighting the job opportunity as a Junior SAP Consultant at Deloitte. The message is to inform the viewer about the specific role being advertised and encourage them to consider applying. - 00:04–00:07 The ad concludes with a call to action, prompting viewers to apply for the job. The message is to drive immediate action and encourage interested candidates to take the next step.

# Ad summary This ad is for Accenture, seeking a Senior Consultant Gen AI / Generative KI (m/w/d). It highlights the opportunity to work on innovative projects, develop Gen-AI strategies, realize end-to-end AI solutions, and connect business, data, and tech. # Brand positioning Accenture is presented as a leading global professional services company that helps organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services. The brand aims to occupy the space of innovation and transformation, aligning with values of cutting-edge technology and responsible AI. Accenture positions itself as a forward-thinking company that pushes against traditional business models by integrating business, data, and technology to create scalable and responsible AI solutions. The brand positioning is both functional, emphasizing performance and scalability, and emotional, promoting innovation and responsible technology. # Product The ad promotes a job opportunity for a Senior Consultant Gen AI / Generative KI (m/w/d) at Accenture. The role involves working on innovative projects, developing Gen-AI strategies, realizing end-to-end KI solutions, and connecting business, data, and tech. The product is aimed at experienced professionals in the field of AI and data science. The ad highlights the opportunity to shape scalable and responsible KI solutions, addressing the purchase barrier of job seekers looking for meaningful and impactful work. The ad emphasizes the chance to contribute to cutting-edge projects and make a difference in the field of AI. # Visual style The ad has a polished and professional aesthetic, combining real-life office scenes with clean, graphic text overlays. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the brand's image as a leading professional services company. The pacing is consistent, with clear and concise visuals and text. The audio-visual sync is well-coordinated, with text appearing to emphasize key points. # Hooks Spoken: 00:00–00:05 [Female 1] Du hast die Erfahrung? Wir die innovativen Projekte. Text overlay: 00:00–00:05 Du hast die Erfahrung? / 00:00–00:05 Wir die innovativen Projekte Visual: 00:00–00:05 A woman with blonde hair in a ponytail, wearing a black top, is smiling and talking to someone off-screen. They are sitting at a table with a laptop and a coffee mug. The background features a wall with vertical wooden slats. The camera is stationary, and the lighting is bright and professional, creating a welcoming and collaborative atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of experienced AI professionals seeking meaningful and impactful work. "Du hast die Erfahrung?" implies that the target audience has valuable experience but may be looking for the right opportunity to apply it. # Value propositions - Opportunity to develop Gen-AI strategies and realize end-to-end KI solutions - Chance to connect business, data, and tech to create scalable and responsible KI # Benefits - Opportunity to work on innovative projects - Shape scalable and responsible KI solutions # Features - Entwickle Gen-AI-Strategien - Realisiere KI-Lösungen end-to-end - Verbinde Business, Data & Tech - Schaffe skalierbare, verantwortungsvolle KI # Call to action Starte jetzt als Senior Consultant Gen AI / Generative KI (m/w/d) # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Accenture, showcasing the job opportunity and the company's values. # Storyline - 00:00–00:05 The ad opens with a woman smiling and talking to someone off-screen in a modern office setting. The message is to attract experienced professionals by showcasing a positive work environment and the opportunity to engage in innovative projects. - 00:05–00:09 The ad transitions to a text overlay highlighting the key responsibilities and opportunities of the Senior Consultant role. The message is to provide specific details about the job, such as developing Gen-AI strategies and realizing end-to-end KI solutions, to attract qualified candidates.

# Ad summary This ad is for Alexander Thamm GmbH, a company that specializes in AI and data engineering. The ad features two employees walking and talking about the company and the opportunities it offers. The ad is designed to attract new talent to the company. # Brand positioning Alexander Thamm GmbH is presented as a modern and innovative company specializing in AI and data engineering. The brand aims to occupy the space of a leader in cutting-edge technology solutions, emphasizing career growth and the opportunity to shape the future of AI. The brand aligns with values of innovation, collaboration, and professional development, promoting a lifestyle of continuous learning and impact. It positions itself as a forward-thinking company that values its employees and offers opportunities for advancement in a rapidly evolving field. The brand positioning is both functional (providing AI and data engineering solutions) and emotional (offering career fulfillment and the chance to be at the forefront of technological advancement). # Product The ad promotes career opportunities at Alexander Thamm GmbH, focusing on roles within AI and data engineering. It targets individuals seeking to advance their careers in these fields. The ad highlights the chance to work on scalable data platforms and apply AI in practical applications. The unique selling proposition is the opportunity to make a significant impact in a cutting-edge industry while enjoying career growth within a supportive and innovative environment. The ad addresses the purchase barrier of uncertainty about career advancement by showcasing real employees and their experiences. The ad conveys that Alexander Thamm GmbH is a place where individuals can develop their skills, contribute to meaningful projects, and advance their careers in the exciting fields of AI and data engineering. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office environment. The editing style is smooth, with static shots and natural lighting. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:09: Male 1: [Speaking German] [Unclear phrase] Text overlay: 00:00–00:09: Mache deinen nächsten Karriereschritt im AI & Data Engineering / 00:00–00:09: Gestalte skalierbare Datenplattformen und bringe KI in die Anwendung Visual: 00:00–00:09: Two men walk side-by-side through a modern office space. The man on the left has dark hair and glasses, wearing a gray patterned button-down shirt and white sneakers. The man on the right has short light brown hair, wearing a light blue button-down shirt and dark pants. The office has a light gray floor, a staircase on the left, and a window with plants in the background. The camera follows them as they walk. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited career growth opportunities in the AI and data engineering fields. It implies that individuals may be seeking more challenging and rewarding roles where they can make a significant impact. # Value propositions - Opportunity to advance your career in AI & Data Engineering - Chance to work on scalable data platforms and apply AI # Benefits - Advance your career - Apply AI in practical applications # Features - AI & Data Engineering - Scalable data platforms # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its employees and opportunities. # Storyline - 00:00–00:09 Two employees are walking and talking in a modern office space.

# Ad summary This ad is for a job posting for a Senior Consultant AI & Data Architecture position. It shows two people sitting and talking in a modern office space. # Brand positioning The brand is presented as a modern and innovative company in the data and AI space. The ad promotes a culture of career growth and development within the data world. The brand aligns with values of expertise, efficiency, and innovation, positioning itself as a leader in developing data solutions using cloud, big data, and AI technologies. The brand aims to attract experienced professionals looking for the next step in their data careers, emphasizing opportunities for growth and development. # Product The product being advertised is a job opportunity for a Senior Consultant in AI & Data Architecture. The position is for someone with several years of experience to implement efficient architectures and develop innovative data solutions with Cloud, Big Data, and AI. The ad targets experienced professionals in the data field who are looking to advance their careers and work with cutting-edge technologies. The ad highlights the opportunity to utilize one's experience to develop innovative data solutions, suggesting that this role offers a chance to make a significant impact in the data world. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office setting. The editing style is static, with no camera movement or transitions. The production quality is high, giving it a commercial feel. The pacing is slow and consistent, with text overlays appearing gradually. The visuals are simple and straightforward, focusing on the two people and the office environment. # Hooks Text overlay: 00:00–00:07: Bereit für den nächsten Karriereschritt in der Datenwelt? (in a green rounded box) Visual: 00:00–00:07: The shot is a medium shot of two people sitting on a modern couch in an office lobby. A woman with long brown hair and glasses is sitting with a laptop. She is wearing a white button-down shirt and green pants. A man with dark hair pulled back in a bun is sitting next to her, gesturing with his hands. He is wearing a dark polo shirt. Behind them is a large plant and a wooden wall. In front of them is a small round table with a pair of Nike sneakers on top. The floor is gray tile. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of experienced data professionals seeking career advancement and opportunities to utilize their skills in innovative projects. # Value propositions - Use your years of experience to implement efficient architectures and develop innovative data solutions. # Benefits - Opportunity to utilize your experience - Advance your career in the data world - Work with cutting-edge technologies # Features - Senior Consultant AI & Data Architecture (m/w/d) - Implement efficient architectures - Develop innovative data solutions with Cloud, Big Data and AI # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, advertising a job opportunity and highlighting the company's values and offerings. # Storyline - 00:00–00:01 The ad opens with two people sitting and talking in a modern office space. - 00:01–00:07 Text overlays appear, advertising a job opportunity for a Senior Consultant AI & Data Architecture position. - 00:07–00:11 The text emphasizes the opportunity to utilize experience to develop innovative data solutions with Cloud, Big Data, and AI.

# Ad summary This ad is for a job opening for a Manager of AI & Data Engineering. The ad features a man in a button-down shirt who is smiling and looking off to the side. The text overlay asks if the viewer is ready to use their AI and Cloud experience effectively and to start with the company. # Brand positioning This ad positions the company as a place where individuals with experience in AI and cloud technology can effectively utilize their skills. The brand aims to occupy the space of an employer that values and leverages the expertise of its employees in cutting-edge technologies. The tone is professional and inviting, promoting a functional benefit of providing a platform for impactful work. The brand aligns with a lifestyle of professional growth and technological advancement, appealing to individuals seeking to make a significant contribution in their field. # Product The product being advertised is a job opportunity for a Manager of AI & Data Engineering. The ad targets individuals with experience in AI and cloud technology, suggesting that the position is for those ready to apply their skills effectively. The ad highlights the opportunity to start with the company in this role, implying a chance for professional growth and impactful work. The ad addresses the potential barrier of finding a suitable role where one's expertise can be fully utilized, positioning the company as a solution for those seeking to make a difference in the field of AI and data engineering. # Visual style The ad has a polished and professional aesthetic. The editing style is static, with no cuts or transitions. The production quality is high, resembling a commercial. The pacing is slow and consistent. The audio-visual sync is maintained with the text overlay. # Hooks Text overlay: 00:00–00:09: Bereit, deine KI- und Cloud-Erfahrung wirkungsvoll einzusetzen? Visual: 00:00–00:09: The shot features a man with short brown hair, wearing a light blue button-down shirt. He is smiling and looking off to the side. The background is blurred, showing green foliage. The camera is stationary and the framing is a medium close-up. The lighting is soft and natural. The text overlay is in green and white. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of individuals with AI and cloud experience who are seeking a role where they can effectively utilize their skills. The ad implies that the viewer may be looking for a job where their expertise is valued and leveraged. # Value propositions - The opportunity to use your AI and Cloud experience effectively as a Manager of AI & Data Engineering. # Benefits - Opportunity to start with the company - Chance for professional growth - Impactful work # Features - AI & Data Engineering Manager position - Opportunity to use AI and Cloud experience # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using scripted lines and product claims to promote the job opportunity. # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a man smiling and looking off to the side. Text overlay asks if the viewer is ready to use their AI and Cloud experience effectively. This is intended to grab the attention of the viewer and make them consider the job opportunity. The perspective is from the brand, and the tone is inviting.

# Ad summary This ad by SmartStart@Deloitte promotes information about training and dual studies. # Brand positioning The ad presents Deloitte as a company that offers opportunities for young people to start their careers through training and dual study programs. The brand is positioned as a supportive environment for students and trainees, providing comprehensive information and resources to help them succeed. The ad aims to attract young talent by highlighting the benefits of starting a career with Deloitte, emphasizing the company's commitment to education and professional development. The brand aligns with values of growth, learning, and career advancement, appealing to ambitious individuals seeking a structured path to success. # Product The ad promotes SmartStart@Deloitte, which provides information about training and dual study programs. These programs are designed for individuals who have completed their schooling and are looking to start their careers. The ad highlights that SmartStart@Deloitte offers comprehensive information about both training and dual study options, making it a one-stop resource for those interested in these paths. The programs are positioned as a way to gain practical experience and education simultaneously, providing a well-rounded foundation for a successful career. The ad aims to address the uncertainty and confusion that many students face when deciding on their next steps after school, offering a clear and structured path forward. # Visual style The ad has a polished and professional aesthetic, with bright lighting and clean backgrounds. The editing style is straightforward, with simple cuts between speakers. The production quality is high, giving the ad a corporate feel. The pacing is consistent, with each speaker getting a short amount of time to share their experience. The visuals are synchronized with the audio, ensuring a smooth and coherent message. # Hooks Spoken: 00:04–00:07: Female 1: Hi, I did my dual studies at Deloitte, gained a lot of experience, and now I'm working in auditing. Text overlay: 00:04–00:07: None used Visual: 00:04–00:07: A young woman with blonde hair and a blue button-up shirt speaks directly to the camera. The background is a blurred office environment. She is smiling and appears confident. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the uncertainty and confusion that many students face when deciding on their next steps after school. "Schulabschluss in Sicht – und was kommt danach?" (Graduation in sight - and what comes next?) # Value propositions - SmartStart@Deloitte provides all the information you need about training and dual study programs, helping you find your dream job. - Deloitte offers flexible working hours and the opportunity to work independently, providing a better work-life balance. - The great team spirit and support at Deloitte create a positive and collaborative work environment. # Benefits - Gain a lot of experience - Work in auditing - Enjoy flexible working hours - Work independently - Experience great team spirit - Receive support # Features - Training programs - Dual study programs - Flexible working hours - Opportunity to work independently - Great team spirit - Support # Call to action Apply now. # Social proof - "Hi, I did my dual studies at Deloitte, gained a lot of experience, and now I'm working in auditing." – Female 1 - "Hi, I'm doing my training at Deloitte and I really appreciate the flexible working hours and the opportunity to work independently." – Male 1 - "Hi, I'm also doing my dual studies at Deloitte and I really value the great team spirit and the support." – Female 2 # Point of view - Customer 100% – The entire video is told from the perspective of young professionals who are either doing their training or dual studies at Deloitte. # Storyline - 00:00–00:04 00:00–00:04: The ad opens with four young professionals smiling at the camera. Text appears on the screen, asking about what comes after graduation and promoting SmartStart@Deloitte as a source of information about training and dual studies. This moment is intended to capture the attention of students nearing graduation and introduce Deloitte as a potential career path. - 00:04–00:07 00:04–00:07: A young woman speaks directly to the camera, introducing herself as someone who completed her dual studies at Deloitte. She mentions that she gained a lot of experience and is now working in auditing. This is intended to provide a personal testimonial and showcase the real-world benefits of the program. - 00:07–00:10 00:07–00:10: Another young man speaks, sharing that he is doing his training at Deloitte and appreciates the flexible working hours and the opportunity to work independently. This is intended to highlight the positive aspects of the training program and appeal to those seeking work-life balance and autonomy. - 00:10–00:13 00:10–00:13: A different young woman mentions that she is also doing her dual studies at Deloitte and values the great team spirit and the support she receives. This is intended to emphasize the collaborative and supportive work environment at Deloitte. - 00:13–00:16 00:13–00:16: The first young woman reappears, stating that Deloitte offers many opportunities and encourages viewers to apply. This is intended to reinforce the message that Deloitte is a great place to start a career and to prompt viewers to take action. - 00:16–00:19 00:16–00:19: The ad concludes with all four young professionals together again, smiling and waving at the camera. Text appears on the screen, promoting SmartStart@Deloitte and encouraging viewers to find their dream job. This is intended to leave a positive final impression and reinforce the call to action.

# Ad summary This ad is for Next Step, a company that is hiring for their AI & Data Engineering Teams. The ad features a young man smiling and working on a laptop in a casual office setting. The ad highlights the company's focus on cloud, code, and change, and encourages viewers to join their team. # Brand positioning Next Step is presented as a modern and innovative company focused on technology and progress. The brand aims to occupy the space of a forward-thinking employer in the tech industry, emphasizing its involvement in cloud computing, coding, and driving change. The brand aligns with values of innovation, collaboration, and making a tangible impact through technology. It positions itself as a place where employees can bring data to life with innovative technologies. The brand positioning is both functional (offering opportunities in specific tech areas) and emotional (appealing to those who want to be part of something impactful and innovative). # Product The ad promotes job opportunities within Next Step's AI & Data Engineering Teams. The product is the opportunity to work with innovative technologies and bring data to life. The ad targets individuals interested in cloud computing, coding, and making a difference through their work. The unique selling proposition is the chance to be part of a team that is at the forefront of AI and data engineering. The ad addresses the purchase barrier of job seekers wanting to find a company that aligns with their values and offers opportunities for growth and impact. The ad highlights the chance to work on innovative projects and contribute to meaningful change. # Visual style The ad has a polished and modern aesthetic with a clean and professional feel. The editing style is static with no cuts. The production quality is high, resembling a corporate video. The pacing is slow and consistent. The visuals are synced with the text overlays to emphasize key messages. # Hooks Spoken: 00:01–00:09: Werde Teil unseres AI & Data Engineering Teams – und bringe mit innovativen Technologien Daten zum Leben Text overlay: 00:01–00:09: Werde Teil unseres AI & Data Engineering Teams – und bringe mit innovativen Technologien Daten zum Leben Visual: 00:01–00:09: A young man with curly dark hair, wearing a white t-shirt and dark pants, sits on a green couch in a modern office setting. He is smiling and looking off-camera to the left while working on a laptop. The background includes blurred office elements and a green plant. The camera is stationary and framed in a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of job seekers wanting to find a company that aligns with their values and offers opportunities for growth and impact. "Werde Teil unseres AI & Data Engineering Teams – und bringe mit innovativen Technologien Daten zum Leben" # Value propositions - Join a team that is at the forefront of AI and data engineering - Contribute to meaningful change through innovative projects # Benefits - Opportunity to bring data to life - Chance to work with cutting-edge technologies # Features - AI & Data Engineering Teams - Innovative technologies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, promoting its values and job opportunities. # Storyline - 00:00–00:02 The ad opens with a young man smiling and working on a laptop in a casual office setting. - 00:00–00:02 Text overlays appear, highlighting the company's focus on cloud, code, and change. - 00:01–00:09 The ad encourages viewers to join Next Step's AI & Data Engineering Teams and bring data to life with innovative technologies.

# Ad summary This ad promotes a job opening for a Data Architecture & Analytics Manager. The ad features a man sitting in an office setting, and text overlays highlight the qualifications needed for the job. # Brand positioning This ad is for a company looking to hire a Data Architecture & Analytics Manager. The company is presented as modern and professional, with a focus on innovation and expertise in data-related fields. The brand values employees who are experienced in data architecture, analytics, and cloud technologies. # Product The product being advertised is a job opening for a Manager in Data Architecture & Analytics. The ad highlights the qualifications needed for the job, including experience in data architecture, analytics, or related fields, the ability to design integrated data architectures for complex systems, develop and implement innovative analytics solutions, and work with cloud technologies, Big Data, and AI. The ad aims to attract qualified candidates who are looking for a challenging and rewarding career in the field of data architecture and analytics. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office setting. The editing style is simple, with static shots and minimal transitions. The production quality is high, with good lighting and clear visuals. The pacing is slow and deliberate, allowing viewers to read the text overlays. # Hooks Text overlay: 00:00–00:02: Manager:in in Data Architecture & Analytics werden - Checkliste: Visual: 00:00–00:02: A man with fair skin and blond hair is sitting in a gray chair in an office setting. He is wearing a white button-down shirt and dark pants. He is smiling and looking to his right. His hands are clasped in front of him. A laptop is on the table next to him. The background features a window with green trees and plants outside. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding qualified candidates for a specialized role in data architecture and analytics. # Value propositions - The ad highlights the key skills and experience needed to succeed in the role, making it clear what the company values in its employees. # Benefits - Become a Manager in Data Architecture & Analytics # Features - Mehrjährige Erfahrung in Data Architecture, Analytics oder verwandten Bereichen - Integrierte Datenarchitekturen für komplexe Systeme gestalten - Innovative Analytics-Lösungen entwickeln und umsetzen - Mit Cloud-Technologien, Big Data & AI arbeiten # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, highlighting the job requirements and company values. # Storyline - 00:00–00:02 The ad opens with a man sitting in an office setting, smiling and looking directly at the camera. Text overlay introduces the job opening. - 00:02–00:09 A green cloud graphic appears with a checklist of qualifications needed for the job.

# Ad summary This ad is for a Senior Consultant position in AI & Data Architecture. The ad features two colleagues sitting on a couch, smiling and looking at a laptop. Text overlays highlight the job opportunity and encourage viewers to apply. # Brand positioning The brand is presented as a modern and collaborative company that values its employees. The office environment is stylish and comfortable, suggesting a positive work culture. The brand aims to occupy a space in the consumer's mind as an innovative and forward-thinking company in the AI and data architecture field. The values align with career growth and professional development. The brand positioning is functional, focusing on career opportunities and expertise in AI and data architecture. # Product The product being advertised is a job opportunity for a Senior Consultant in AI & Data Architecture. The ad targets individuals with several years of experience in the field. The unique selling proposition is the chance to advance one's career and work in a cutting-edge area. The ad addresses the purchase barrier of job seekers looking for the next step in their career by presenting a clear opportunity for growth and development. # Visual style The ad has a polished and professional aesthetic with natural lighting. The editing style is static, with a single shot throughout the ad. The production quality is high, resembling a corporate video. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:02 Wir (speech bubble) / 00:01–00:02 suchen d (speech bubble) / 00:02–00:09 Wir suchen dich! (speech bubble) / 00:02–00:09 NÄCHSTER KARRIERESCHRITT GEPLANT? Visual: 00:00–00:02: Two colleagues, a man and a woman, are sitting on a green couch in a modern office setting. The man is holding a laptop with the brand logo visible. They are smiling and looking at each other. A small round table with a glass of water and a mug is in front of them. The background includes plants and a blurred TV screen. The camera is stationary, providing a medium shot of the scene. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of job seekers looking for the next step in their career. "NÄCHSTER KARRIERESCHRITT GEPLANT?" # Value propositions - Advance your career as a Senior Consultant in AI & Data Architecture # Benefits - Opportunity to advance your career - Work in a cutting-edge field # Features - Senior Consultant position in AI & Data Architecture # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the job opportunity and company culture. # Storyline - 00:00–00:09 Two colleagues are sitting on a couch, smiling and looking at a laptop.

# Ad summary This ad is for a Manager (m/w/d) Data Architecture & Analytics position. It features two colleagues in a modern office setting, discussing work. The ad highlights the opportunity to shape modern data and analysis platforms, develop integrated solutions, advise clients, lead teams, set standards, and take responsibility. # Brand positioning This ad positions the company as a modern and innovative workplace for data architecture and analytics professionals. The brand promotes a collaborative and responsible work environment, emphasizing the opportunity to shape modern data platforms and develop integrated solutions. The brand aligns with values of leadership, client advising, and setting industry standards. The brand positioning is both functional (developing solutions, advising clients) and emotional (taking responsibility, leading teams). # Product The product being advertised is a job opportunity for a Manager (m/w/d) in Data Architecture & Analytics. The role involves shaping modern data and analysis platforms, developing integrated solutions for complex requirements, advising clients, leading teams, setting standards, and taking responsibility. The job is for individuals who are looking to make an impact in the field of data architecture and analytics, with opportunities to lead and innovate. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office setting. The editing style is static, with no camera movement or transitions. The production quality is high, giving it a commercial feel. The pacing is slow and consistent, with text overlays appearing gradually. The audio-visual sync is minimal, as there is no music or voiceover. # Hooks Text overlay: 00:00–00:09 Manager (m/w/d) Data Architecture & Analytics Visual: 00:00–00:01: The shot features two colleagues in a modern office setting. A man with fair skin and light brown hair is wearing a white button-down shirt and sitting in a chair. He is smiling and looking towards another man. The other man, who has fair skin, dark hair, and glasses, is wearing a dark sweater over a white shirt. He is also smiling and looking towards the first man. A laptop is on a small table between them. The background includes a window with greenery visible outside. The camera is stationary, and the shot is framed within a circular border. The foreground has a green overlay with the text "Manager (m/w/d) Data Architecture & Analytics" in white. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that potential candidates may be seeking a more impactful and responsible role in data architecture and analytics, where they can lead teams, advise clients, and set industry standards. # Value propositions - Shape the future of data architecture and analytics - Lead and innovate in a modern work environment - Make a significant impact on clients and the industry # Benefits - Opportunity to work on modern data platforms - Develop solutions for complex problems - Lead and influence teams - Set industry standards - Take on significant responsibility # Features - Shape modern data and analysis platforms - Develop integrated solutions for complex requirements - Advise clients - Lead teams - Set standards - Take responsibility # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the job opportunity and the company's values. # Storyline - 00:00–00:01 The ad opens with a shot of two colleagues in a modern office setting, overlaid with text about the job position. - 00:01–00:02 The text overlay changes to include the word "gesucht," indicating the position is being advertised. - 00:02–00:03 The ad transitions to bullet points highlighting the responsibilities and opportunities of the job, such as shaping modern data platforms and developing integrated solutions. - 00:03–00:09 Additional bullet points are added, emphasizing advising clients, leading teams, setting standards, and taking responsibility.

# Ad summary This ad is for Einstieg im Consulting, a consulting company. The ad features a woman wearing a VR headset, and text overlays that ask if the viewer is ready to start in consulting and to shape the future with SAP, Cloud, AI & Data, Cyber or Finance Transformation. # Brand positioning Einstieg im Consulting is presented as a forward-thinking consulting company focused on shaping the future through technology and innovation. The brand positions itself as an entry point for individuals looking to start a career in consulting, particularly in areas such as SAP, Cloud, AI & Data, Cyber, or Finance Transformation. The brand aligns with values of innovation, technological advancement, and career development, and it promotes a lifestyle of being at the forefront of technological change. The brand positioning is functional, focusing on providing opportunities for individuals to enter the consulting field and contribute to shaping the future of technology. # Product The ad promotes Einstieg im Consulting as a gateway for individuals to start their careers in the consulting industry. It offers opportunities to shape the future in various technological domains such as SAP, Cloud, AI & Data, Cyber, or Finance Transformation. The ad targets individuals who are interested in consulting and want to work with cutting-edge technologies. It highlights the chance to contribute to shaping the future in these fields. The ad addresses the barrier of entry into the consulting industry by positioning Einstieg im Consulting as a starting point for aspiring consultants. # Visual style The ad has a modern and technological aesthetic, with a focus on neon green digital graphics against a black background. The editing style is simple, with a static shot throughout the ad. The production quality is polished, giving it a professional feel. The pacing is slow and consistent, with no sudden cuts or transitions. # Hooks Text overlay: 00:00–00:09: Bereit für deinen Einstieg im Consulting? / 00:00–00:09: Gestalte die Zukunft mit – bei SAP, Cloud, AI & Data, Cyber oder Finance Transformation Visual: 00:00–00:09: The shot features a woman with long brown hair wearing a VR headset. She is smiling and looking up. The background is black with neon green digital graphics, including circles, arrows, and binary code. The lighting is dim, with the neon green graphics providing the main source of light. The camera is stationary and positioned at a medium distance from the woman. The product being advertised is the opportunity to work with Einstieg im Consulting, which is visually represented by the VR headset and digital graphics. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the barrier of entry into the consulting industry by positioning Einstieg im Consulting as a starting point for aspiring consultants. The ad asks, "Bereit für deinen Einstieg im Consulting?" (Ready for your start in consulting?) # Value propositions - Opportunity to shape the future in various technological domains - Gateway for individuals to start their careers in the consulting industry # Benefits - Shape the future with cutting-edge technologies - Start your career in consulting # Features - Opportunities in SAP - Opportunities in Cloud - Opportunities in AI & Data - Opportunities in Cyber - Opportunities in Finance Transformation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its services and opportunities. # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a woman wearing a VR headset, surrounded by neon green digital graphics. The text overlay asks if the viewer is ready to start in consulting and to shape the future with SAP, Cloud, AI & Data, Cyber or Finance Transformation. This is from the brand's perspective, inviting viewers to consider a career in consulting with a focus on technology.

# Ad summary This ad promotes job openings at SAP. It features two young professionals sitting on a couch in a modern office space, with text overlays providing information about the job opportunity and encouraging viewers to apply. # Brand positioning SAP is presented as a forward-thinking and innovative company that values its employees and offers opportunities for growth and development. The brand aims to occupy a space in the consumer's mind as a modern and desirable employer, particularly for young professionals seeking to advance their careers in the tech industry. The ad aligns with a tone of professionalism and collaboration, showcasing a modern office environment and diverse employees. SAP positions itself as a company that embraces the digital future and invites individuals to be a part of shaping it. # Product The ad promotes job openings for Junior SAP Consultants. The role is presented as an opportunity to be part of SAP's consulting team and contribute to shaping the digital future. The ad highlights the opportunity to start on April 1st and encourages viewers to apply now. The product is aimed at recent graduates or young professionals looking to start their careers in the tech industry. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office environment. The editing style is static, with a single shot throughout the ad. The production quality is high, with good lighting and clear visuals. The pacing is slow and steady, with no quick cuts or transitions. # Hooks Text overlay: 00:00–00:07: Absolvent:in heute, SAP-Expert:in morgen Visual: 00:00–00:07: A wide shot shows a modern office lobby with a gray stone floor, light wood paneled walls, and a large potted tree in the center. A light gray curved couch sits in the foreground, where a young woman with long brown hair and glasses, wearing a white blouse and dark pants, sits with a laptop on her lap. She faces a young man with dark hair pulled back in a bun, wearing a dark polo shirt and khaki pants. They are engaged in conversation, gesturing with their hands. A small round wooden table sits between them. The shot is well-lit with natural light. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of recent graduates or young professionals struggling to find meaningful employment and career growth opportunities. # Value propositions - Become a Junior SAP Consultant and shape the digital future with us. # Benefits - Gestalte die digitale Zukunft mit uns! # Features - Junior SAP Consultant (m/w/d) - Part of SAP-Beratung - Start on 01.04. # Call to action Jetzt bewerben # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its job opportunities and company culture. # Storyline - 00:00–00:07 Two young professionals are sitting on a couch in a modern office space, engaged in a conversation.

# Ad summary This ad promotes a job opening for an SAP Junior Consultant. It highlights the opportunity for hands-on experience through a SAP Bootcamp, shaping the digital future in international projects, and developing in a focus area from sales and service to data management. # Brand positioning The brand is presented as a forward-thinking company offering opportunities for young professionals to enter the field of SAP consulting. It positions itself as a place where individuals can gain hands-on experience, shape the digital future, and develop expertise in various focus areas. The brand aligns with values of growth, international exposure, and specialized skill development. It promotes a functional approach by emphasizing the practical benefits of the job, such as the SAP Bootcamp and project involvement. # Product The product being advertised is a job opportunity for an SAP Junior Consultant. This role offers a hands-on entry through a multi-week SAP Bootcamp, allowing individuals to shape the digital future in international SAP projects. The position allows for development in a focus area, such as Sales & Service to Data Management. The ad highlights the opportunity to start on 01.04.2026. The ad aims to attract individuals looking to start their career in SAP consulting with a focus on practical training and international project experience. # Visual style The ad has a clean and corporate aesthetic with a green and white color scheme. The editing style is static, with text overlays providing information about the job opportunity. The production quality is polished, giving it a professional feel. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:14: Starte zum 01.04.2026 / 00:01–00:14: SAP Junior Berater (m/w/d) Visual: 00:00–00:01: The screen displays a graphic design with green and white shapes. Text reads "Starte zum 01.04.2026" and "SAP Junior". / 00:01–00:14: The graphic design remains, but the text expands to "SAP Junior Berater (m/w/d)" along with bullet points detailing the job's benefits: hands-on entry through a multi-week SAP Bootcamp, shaping the digital future in international SAP projects, and developing in a focus area from sales and service to data management. A man in a white shirt is visible on the left side of the screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Start your career with practical training through a SAP Bootcamp. - Gain international project experience. - Specialize in a focus area to enhance your career prospects. # Benefits - Hands-on entry through a multi-week SAP Bootcamp - Shape the digital future in international SAP projects - Develop in a focus area, e.g., Sales & Service to Data Management # Features - Hands-on Einstieg durch mehrwöchiges SAP Bootcamp - Forme die digitale Zukunft in (inter-)nationalen SAP-Projekten - Entwickle dich in einem Fokusbereich, z.B. Sales & Service bis Data Management # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the job opportunity and its benefits. # Storyline - 00:00–00:01 The ad opens with a graphic design featuring the text "Starte zum 01.04.2026" and "SAP Junior". - 00:01–00:14 The text expands to "SAP Junior Berater (m/w/d)" along with bullet points detailing the job's benefits: hands-on entry through a multi-week SAP Bootcamp, shaping the digital future in international SAP projects, and developing in a focus area from sales and service to data management.

# Ad summary This image ad for Deloitte promotes job openings for accounting staff. The ad features three people sitting around a table in a modern office setting. The text overlay encourages viewers to support in auditing and be in the middle of it all. # Brand positioning Deloitte is presented as a modern and forward-thinking professional services firm. The brand aims to occupy the space of a supportive and inclusive employer, as suggested by the image of diverse employees collaborating in a contemporary office environment. The brand aligns with values of professional growth and active participation, pushing against the norm of passive employment. The brand positioning is both functional, offering career opportunities, and emotional, promoting a sense of belonging and active involvement. # Product The product being advertised is a job opportunity at Deloitte for accounting staff. The ad highlights the chance to support in auditing and be an active participant rather than just an observer. The product is for individuals seeking a career in accounting and auditing, particularly those who value being actively involved in their work. The ad addresses the potential purchase barrier of feeling disconnected or underutilized in a job by emphasizing the opportunity to be 'mittendrin statt nur dabei' (in the middle of it all instead of just being there). # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a modern office setting with a focus on collaboration. The image treatment includes natural lighting and professional color grading. The typography is clean and legible. The style is native to a professional platform like LinkedIn, aiming for scannability and stop power in feed. # Hooks Headline: Kaufmännische:r Mitarbeiter:in Audit # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling disconnected or underutilized in a job. The phrase 'und sei mittendrin statt nur dabei' (and be in the middle of it all instead of just being there) signals the frustration of being a passive observer rather than an active participant. # Value propositions - Active involvement in the job - Opportunity to be an active participant # Benefits - Opportunity to support in auditing - Be in the middle of it all instead of just being there # Features - Unterstütze in der Wirtschaftsprüfung - sei mittendrin statt nur dabei # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting a modern and collaborative work environment and promoting the value of active involvement in the job. # Storyline - The ad opens with a visual of three people sitting around a table in a modern office setting. This is intended to convey a sense of collaboration and a contemporary work environment, from the brand's perspective. - The text overlay states 'Kaufmännische:r Mitarbeiter:in Audit - Unterstütze in der Wirtschaftsprüfung und sei mittendrin statt nur dabei' (Accounting Staff: in Audit - Support in auditing and be in the middle of it all instead of just being there). This is intended to communicate the job opportunity and the value proposition of active involvement, from the brand's perspective.

# Ad summary This image ad for Deloitte promotes a job opening for a commercial audit employee. The ad features a young man in business casual attire standing in front of a desk with a laptop, presumably in an office setting. The text on the left side of the ad highlights the job title and encourages viewers to apply. # Brand positioning Deloitte is presented as a forward-thinking and employee-focused company. The tagline "Together makes progress" suggests a collaborative and innovative work environment. The ad aims to attract individuals who want to be part of a team that understands the company and shapes the future. The brand positioning is both functional, emphasizing career opportunities, and emotional, highlighting the sense of belonging and purpose. # Product The product being advertised is a job opportunity for a "Kaufmännischer Mitarbeiter Audit (m/w/d)" or Commercial Audit Employee. The ad is targeted towards individuals seeking employment in the field of auditing. The unique selling proposition is the chance to join a team that understands the company and shapes the future. The ad addresses the purchase barrier of job seekers wanting to find a fulfilling and impactful career. # Visual style The ad has a clean and professional visual style. The use of a solid black background on one side and a plain white background on the other creates a strong contrast. The color scheme is simple, with the Deloitte green used for the logo and job title, and white for the remaining text. The image is well-lit and the subject is in focus, creating a polished and trustworthy impression. # Hooks Headline: Kaufmännischer Mitarbeiter Audit (m/w/d) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of job seekers wanting to find a fulfilling and impactful career. The ad offers the opportunity to join a team that understands the company and shapes the future. # Value propositions - Join a team that understands the company and shapes the future # Benefits - Werde Teil unseres Teams, das Unternehmen versteht und Zukunft gestaltet # Features - Kaufmännischer Mitarbeiter Audit (m/w/d) # Call to action Jetzt bewerben # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the job opportunity and encouraging viewers to apply. # Storyline - The ad starts with the Deloitte logo and tagline, establishing the brand and its mission of collaborative progress. This is told from the brand's perspective to build immediate recognition and trust. - The ad then highlights the job title, "Kaufmännischer Mitarbeiter Audit (m/w/d)," clearly stating the position being advertised. This is told from the brand's perspective to inform potential candidates of the opportunity. - The ad includes the text "Werde Teil unseres Teams, das Unternehmen versteht und Zukunft gestaltet," inviting viewers to join a team that understands the company and shapes the future. This is told from the brand's perspective to attract candidates who want to make a meaningful impact. - The ad concludes with the call to action "Jetzt bewerben," encouraging viewers to apply for the job. This is told from the brand's perspective to drive applications.

# Ad summary This ad is for Deloitte, seeking a Kaufmännische:r Mitarbeiter:in (Commercial Employee) to support their teams in auditing and gain real insights. # Brand positioning Deloitte presents itself as a forward-thinking and collaborative firm, as suggested by the tagline "Together makes progress." The brand aims to occupy a space of innovation and partnership, inviting individuals to join their teams and contribute to meaningful work. The brand aligns with values of progress, collaboration, and insight, positioning itself as a place where employees can gain real-world experience and make a difference in the business world. # Product The ad promotes a job opportunity for a Kaufmännische:r Mitarbeiter:in (Commercial Employee) at Deloitte. The role involves supporting Deloitte's teams in auditing processes, offering the chance to gain real insights into companies and their operations. The ad targets individuals who are ready to understand businesses and their processes, suggesting that this position provides a unique opportunity for learning and professional development. The ad addresses the potential barrier of limited experience by highlighting the opportunity to gain valuable insights and contribute to important projects. # Visual style The ad has a modern and professional visual style, with a dark background and bright green accents. The use of silhouettes and glowing graphics creates a sense of innovation and connectivity. The overall aesthetic is clean and corporate, conveying a sense of trust and competence. # Hooks Headline: Bereit, Unternehmen und deren Prozesse wirklich zu verstehen? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of wanting to understand businesses and their processes but lacking the opportunity or experience to do so. The question "Bereit, Unternehmen und deren Prozesse wirklich zu verstehen?" highlights this desire. # Value propositions - Opportunity to support teams in auditing and gain real insights into companies and their processes. # Benefits - gewinne echte Einblicke # Features - Support our teams as a Kaufmännische:r Mitarbeiter:in bei Abschlussprüfungen # Call to action Jetzt bewerben # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes a job opportunity and invites individuals to join their team. # Storyline - The ad opens with a question, "Bereit, Unternehmen und deren Prozesse wirklich zu verstehen?" (Ready to truly understand companies and their processes?), inviting the viewer to consider their readiness to delve into the complexities of business. The brand is speaking directly to potential candidates, piquing their interest and setting the stage for the job opportunity. - The ad continues by stating, "Unterstütze unsere Teams als Kaufmännische:r Mitarbeiter:in bei Abschlussprüfungen und gewinne echte Einblicke" (Support our teams as a Commercial Employee in auditing and gain real insights), outlining the specific role and benefits of the position. The brand is providing details about the job, emphasizing the opportunity to contribute to auditing processes and gain valuable insights. - The ad concludes with a call to action, "Jetzt bewerben" (Apply now), prompting the viewer to take the next step and apply for the job. The brand is encouraging immediate action, making it easy for interested candidates to pursue the opportunity.