What is the Street Interview ad format?

# Ad summary The ad promotes Fyxer, an AI email assistant, by interviewing people on the street about how much time they spend on email each week. After revealing how many hours people spend per week on emails, the interviewer then introduces Fyxer as a solution to reduce this time. # Brand positioning Fyxer presents itself as a modern, tech-forward solution to the common problem of email overload. The brand is positioned as an AI email assistant that organizes emails and creates drafts, saving users valuable time. By conducting street interviews, Fyxer underscores its relevance to a broad professional audience struggling with email management, rather than focusing on a niche market or technical capabilities. The brand aims to occupy the space of accessible, intelligent automation that simplifies and streamlines workplace communication. Its tone is informative, conversational, and relatable, aligning with a functional, problem-solving approach rather than emotional brand storytelling. # Product Fyxer is presented as an AI email assistant designed to help users organize their emails and create drafts more efficiently. It is designed for professionals who spend too much time managing their inbox each week, which can be a stressful and time-consuming task. The AI learns a user's tone, language, and personality to create personalized email drafts. The unique selling proposition is its ability to automate email management, saving users time and reducing the stress associated with keeping up with email correspondence. The ad promotes a seven-day free trial at fyxer.com, addressing the purchase barrier of uncertainty by allowing potential customers to experience the product before committing. # Visual style The ad has a casual, UGC-style feel, utilizing natural lighting and outdoor settings. The editing rhythm is medium-paced, with cuts timed to the spoken content and a mix of static and handheld shots. This creates a sense of authenticity and relatability, mirroring the style of street interviews commonly found on social media. The production quality is clean but not overly polished, reinforcing the approachable tone and accessibility of the brand. # Hooks Spoken: At least about 40 hours I would say. [casually] Text overlay: 00:00–00:01: At least about / 00:01–00:02: 40 hours I would say Visual: 00:00–00:02: The shot frames three people standing on a paved walkway in London, presumably near the River Thames, as buildings and a large white suspension bridge are visible in the background. A young girl with long brown hair stands to the left, wearing a light pink sweater and jeans. A man with short brown hair, wearing a blue and gray plaid shirt and jeans with a backpack slung over his left shoulder, stands in the middle with his hands in his pockets. To the right stands a Black man in a brown button-down shirt over a white t-shirt, holding a black microphone with a white logo toward the man in the plaid shirt. All three are smiling. # Funnel stage Middle of funnel (Consideration) # Pain points The central problem is the amount of time people spend managing their emails each week. The interviewee states that he spends “at least about 40 hours, I would say” on his email each week. # Value propositions - Saves time and reduces stress by automating email management # Benefits - Fixes your email issues - Knowing your language, your tone, your personality, it'll create a draft # Features - AI email assistant - Organizes your emails - Creates drafts for you # Call to action Check it out. # Point of view - Customer 60% – Testimonials and opinions from average people on the street convey the customer POV. - Brand 40% – The interviewer shares key benefits in the brand’s official voice. # Storyline - 00:00–00:02 The ad starts with a man being interviewed on the street, who estimates he spends at least 40 hours per week on emails. This captures the audience's attention and establishes the central problem of the ad: that people spend way too much time on emails. The message is delivered through a conversational interview format, making it seem authentic and relatable. - 00:02–00:07 The interviewer expresses surprise and shifts to addressing the camera, introducing himself and the brand: Fyxer. This introduces the ad as a brand message and explains the ad’s intent to find out who spends too much time at work on their emails. - 00:07–00:38 The interviewer then proceeds to interview multiple people, asking them how many hours they spend on emails per week, with responses ranging from 3 to 40 hours. This reinforces the widespread problem of email overload, positioning it as a common struggle many viewers can relate to. - 00:38–00:54 The interviewer returns to the first interviewee, repeating the surprising number of hours spent on emails and asking if it causes stress. The response: “Yeah, no sure, it does. It gets a bit stressful, and you're always wondering if you're missing anything important.” This emphasizes the emotional toll of email overload, making the problem more tangible and urgent. - 00:55–00:56 The interviewer asks one of the interviewees what Fyxer does. This provides a natural transition to the product explanation. The man says the word “Fyxer” and looks to the interviewer, implying the question of, “What is Fyxer?”. - 00:57–01:05 The interviewer explains Fyxer as an AI email assistant that organizes emails and creates drafts, using language to match the interviewee's personality and tone. This presents Fyxer as the solution to email overload, highlighting its key features and benefits. - 01:06–01:10 The ad closes with a call to action, inviting viewers to try a seven-day free trial at Fyxer.com. One of the interviewees gives a positive signal of intent: “Yeah, I’ll give it a shot.” This encourages viewers to take immediate action and provides a tangible next step.

# Ad summary A man interviews people in downtown Fort Worth to see if they want to make quick cash. He has them download the Solitaire Cash app and shows them how they can win real money. # Brand positioning Solitaire Cash is presented as a legitimate way to earn real money by playing a game on your phone. The brand is positioned as an opportunity to monetize your skills and time, suggesting that if you're good at something, you should get paid for it. The brand aligns with a lifestyle of convenience and accessibility, allowing users to earn money from anywhere. The brand pushes against the norm of playing games purely for entertainment, instead offering a functional benefit of financial gain. The brand aims to occupy the space in the consumer's mind as a fun and easy way to make money. # Product Solitaire Cash is a mobile game that allows users to win real money by playing solitaire. The game is for anyone who enjoys playing solitaire and wants to earn money while doing so. The game is presented as a way to make quick cash in just a few minutes. The USP is that it offers real money winnings based on skill. The ad addresses the purchase barrier of skepticism by showing a real person winning money and expressing surprise at how easy it is. The ad tells the viewer that this product is worth trying because it offers a fun and easy way to earn real money. # Visual style The ad has a UGC feel with a handheld camera and natural lighting. The editing is simple with quick cuts between shots. The production quality is decent, but not overly polished, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad. # Hooks Spoken: Male 1: I'm here in downtown Fort Worth to ask people if they want to make quick cash in just a few minutes. Text overlay: I'm here in downtown / Fort Worth to ask people / if they want to make quick cash / in just a few minutes Visual: 00:00–00:03: A man with a bald head and a long beard stands in a downtown area. He is wearing a light blue button-down shirt and holding a microphone. Behind him are tall buildings, trees, and a brick building. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to make extra money quickly and easily. # Value propositions - Make quick cash in just a few minutes - If you're good at something, why do it for free? # Benefits - Make quick cash - Easy to play - Fun and engaging # Features - Mobile game - Solitaire - Real money winnings # Call to action Download now and start winning today # Social proof - Female 1 (Customer): "You just won 21 bucks." - Female 1 (Customer): "No way." # Point of view - Brand 80% – The brand POV is communicated through the host of the video. - Customer 20% – The customer POV is communicated through the woman who plays the game and wins money. # Storyline - 00:00–00:03 A man with a beard stands in downtown Fort Worth and introduces the premise of the video. - 00:03–00:07 The man approaches a woman and asks if she wants to make some quick cash. - 00:07–00:10 The man instructs the woman to download a game on her phone. - 00:10–00:14 The ad shows gameplay of Solitaire Cash. - 00:14–00:22 The woman expresses surprise and excitement after winning $21. - 00:22–00:26 The man encourages viewers to download the app and start winning today. - 00:26–00:29 The Solitaire Cash logo is displayed.

# Ad summary A man compliments another man's shoes, which turn out to be Allbirds. The man traveling to Europe only takes two pairs of shoes due to their comfort and washability. # Brand positioning Allbirds is presented as a brand that offers comfortable and versatile shoes perfect for travel. The brand positions itself in the market as a practical choice for people who value comfort, ease of care, and style. By highlighting that the shoes are machine washable and versatile enough to pair with any outfit, Allbirds pushes against the norm of needing multiple pairs of shoes for different occasions. The brand positioning is both functional (comfort, easy to clean) and lifestyle-based (suitable for travel, versatile for any outfit). # Product The product featured is Allbirds shoes, which are presented as versatile and comfortable footwear for travel and everyday wear. They are designed to be easily paired with any outfit, making them a practical choice for minimal packing. A key selling point is their machine-washable feature, addressing the need for easy maintenance and cleanliness while traveling or during regular use. The ad demonstrates that these shoes can replace the need for multiple pairs when traveling, offering a convenient solution for those who want to pack light. # Visual style The ad has a casual, UGC-style aesthetic. The video is shot in natural light with handheld camera work, giving it an authentic feel. The editing is simple, with basic cuts that keep the focus on the conversation and product. The pacing is conversational and relaxed, matching the tone of the interaction. There are no apparent visual motifs. # Hooks Spoken: Male 2: Dude, love the shoes. Text overlay: 00:00–00:01 love the shoes. Visual: 00:00–00:01 The camera is low and handheld, showing a sidewalk, green bushes, palm trees and a bright blue sky. A pair of black shoes are visible at the bottom of the frame as a man's hand points toward another man standing a few feet away. The man who is the subject of the hand gesture stands on the sidewalk with a suitcase and a pair of white shoes. He's wearing a white t-shirt, brown button up shirt, blue pants, a small black and white purse, and white shoes. # Funnel stage Consideration # Pain points The ad addresses the inconvenience of packing multiple pairs of shoes for different occasions while traveling. # Value propositions - The shoes are comfortable and versatile, making them suitable for travel with minimal pairs. - The machine-washable feature adds convenience and ease of maintenance, especially during travel. # Benefits - Toss them in the wash when I get home. # Features - super comfortable - go with every outfit - Machine washable # Call to action None used. # Social proof - "Oh, thank you. Allbirds" – Male 1 (Customer) # Point of view - Customer 50% – Communicated through the interviewer complimenting the shoes and asking about the product. - Brand 50% – Communicated through the speaker sharing product features and benefits. # Storyline - 00:00–00:02 The ad begins with someone complimenting another person's shoes and identifying them as Allbirds. - 00:02–00:07 The person wearing the Allbirds shoes confirms they are traveling to Europe and only bringing two pairs of shoes. - 00:07–00:11 The traveler explains he's only taking two pairs because the Allbirds are comfortable and go with every outfit. - 00:11–00:15 The traveler then adds that the shoes are machine washable, and that he tosses them in the wash when he gets home. - 00:15–00:18 The ad ends with the man asking the traveler what the shoes are called again, and the traveler responds, Allbirds.

# Ad summary This ad promotes Fiverr Pro by interviewing a man on the street about how to best find a freelancer when starting a business. The ad highlights the vetting process Fiverr Pro uses to ensure the quality of their freelancers, as well as their money-back guarantee. # Brand positioning Fiverr is positioned as a platform for finding professional freelance talent that businesses can integrate into their team. They differentiate themselves by offering tailored services, a satisfaction guarantee, and multiple hiring models. The brand's tone is professional and solution-oriented, emphasizing the ease of finding high-quality freelancers without the hassle of sifting through unqualified candidates. They aim to occupy the space in the consumer's mind as a premium business solution for recruiting, onboarding, and managing freelance talent. # Product Fiverr Pro is presented as an all-in-one, premium business solution that allows users to recruit, onboard, manage, and pay freelance talent without hassle. It is designed to help businesses seamlessly execute complex projects of any size by providing access to top freelancers. Key features and benefits include tailored hiring services, satisfaction guaranteed, multiple hiring models, and integration into your team. The product addresses the challenge of finding reliable and skilled freelancers. The ad emphasizes the platform's strict vetting process, ensuring that only qualified professionals are listed, and offers a money-back guarantee if the user is not satisfied with the service. # Visual style The ad features a simple, UGC-style aesthetic. The video is shot outdoors in natural light. The editing style consists of quick cuts between the two men speaking. The overall production quality has a casual, approachable feel. # Hooks Spoken: Hey, excuse me, sir. What's one thing you'll tell someone starting a business right now? Text overlay: 00:00–00:01 / 00:01–00:02 / 00:02–00:03 Visual: 00:00–00:02: A man stands in a parking lot, wearing a black puffer jacket, light blue jeans, sunglasses, and gray sneakers. He is holding a phone in his hand, looking up and off-camera. In the background, there are multiple parked cars, including a black Tesla, as well as an office building in the distance. The sky is clear and blue. / 00:02–00:03: The same man is now facing the camera, holding a phone in his left hand. A microphone is positioned in front of him by an unseen person to the left of the camera. The parking lot and buildings are still in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding reliable and skilled freelancers when starting a business. The speaker notes that you will 'suck a lot' if you try to do everything yourself, which signals the frustration of business owners who try to manage all aspects of their business without help. # Value propositions - Access to top freelancers (value through quality) - Strict vetting process (value through reliability) - Money-back guarantee (value through risk reduction) # Benefits - Recruit, onboard, manage, and pay freelance talent without hassle - Seamlessly execute complex projects of any size # Features - Tailored hiring services - Satisfaction guaranteed - Multiple hiring models - Integrated into your team # Call to action None used. # Social proof - Personally, I use Fiverr Pro. – Man 1 (Customer) - I mean, that's the platform that I've seen the most success in – Man 1 (Customer) # Point of view - Customer 80% – The man in the street is a customer of the brand who speaks about it in first-person terms. - Brand 20% – The interviewer is a voice for the brand asking directed questions in order to lead the man to promote Fiverr Pro. # Storyline - 00:00–00:03 The interviewer approaches a man in a parking lot to get his advice for someone starting a business right now. This opening establishes a direct and relatable context for the advice being shared. - 00:03–00:07 The man advises not to try to do everything yourself, because you will 'suck a lot'. He recommends hiring really good freelancers. This presents a key pain point for new business owners and transitions into the product recommendation. - 00:07–00:15 The interviewer asks where to find good freelancers, leading the man to introduce Fiverr Pro as the platform where he has seen the most success, reinforcing that hiring professional is the idea. - 00:15–00:22 The interviewer asks why Fiverr in particular. The man explains that Fiverr is strict about who they let on the platform, as well as a money-back guarantee if you are not happy or satisfied. This reinforces the brand’s value proposition and builds trust.

# Ad summary The ad features Benji, a young boy with cancer, who expresses his love for WWE and his dream of seeing John Cena. A representative from 'True Classic' surprises Benji and his family with tickets and an all-expenses-paid trip to see John Cena's final fight. The video documents Benji's journey, including his initial conversation about his cancer diagnosis and dream, the surprise revelation, his trip to Washington D.C., his interaction with wrestling figures Paul Heyman and John Cena, and his joyous attendance at the WWE event. The ad ends with Benji and his family expressing gratitude to True Classic for making his dream come true. # Brand positioning True Classic is presented in this ad as a compassionate and philanthropic organization that grants wishes to deserving individuals. The brand aims to occupy a space in the consumer's mind as a force for good, aligning with values of generosity, empathy, and making a positive impact on people's lives. Rather than focusing on product features, the ad positions True Classic as a brand that understands and acts on deeply personal desires, offering emotional fulfillment and creating unforgettable experiences. This emotional positioning pushes against traditional product-centric advertising norms, highlighting human connection and community impact as core to its identity. # Product The primary 'product' highlighted by True Classic in this ad is the experience of wish fulfillment, specifically granting a severely ill child's dream of attending a WWE event and meeting John Cena. This experience includes providing 'mystery plane tickets' and VIP access to the event. The offering is tailored for individuals like Benji, who face significant life challenges and have profound, heartfelt wishes. Key aspects of this 'product' are the emotional impact it creates, the personal connection established between the brand and the recipient, and the memorable, once-in-a-lifetime nature of the event. The ad conveys that this 'product' is worth investing in because it brings immense joy and hope during difficult times, demonstrating the brand's capacity for genuine kindness and generosity. # Visual style The visual style is a hybrid between polished commercial and UGC-like authenticity. It features bright, natural lighting for the initial outdoor scenes, lending a candid, approachable feel. The indoor and backstage scenes use more mixed lighting, typical of event venues, but maintain clarity. Editing is dynamic, with quick cuts during the action sequences and emotional moments, but also features longer, static shots during interviews to allow for dialogue and emotional resonance. The pacing shifts from conversational and heartfelt to energetic and exciting, mirroring the emotional arc of Benji's journey. There are recurring visual motifs of Benji's red glasses and the WWE championship belt, serving as symbols of his identity and dream. Audio-visual sync is strong, with text overlays and actions perfectly timed to spoken words and music beats, enhancing the narrative impact. # Hooks Spoken: I'm seeing if you wanna buy this mystery WWE belt for a couple dollars. Text overlay: I'm seeing if you wanna buy this mystery WWE Belt.. / For a couple dollars❤️ Visual: A full-body shot of Benji (boy with a shaved head and red glasses) standing on a driveway, looking directly at the camera with a slightly serious expression. He wears a black Nike t-shirt with a 'DUNK 'EM' graphic and black and white striped shorts. In the background, a light brown house with a white garage door is visible, along with a woman (Benji's mom) standing near a doorway. The lighting is bright and sunny. The camera is stationary and at eye level. / Close-up shot of Benji holding a small, silver-colored WWE championship belt. He smiles slightly as he looks down at the belt. The background is the same driveway and house, with the woman partially visible behind him. The lighting is bright and sunny. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The most central pain point is the severe and repeated cancer diagnoses Benji has faced, consuming 'majority of his life' and leading him to 'lose hope.' The ad highlights the emotional toll of chronic illness and the desire for moments of profound joy and escape, especially his dream to see John Cena 'one last time,' implying the fragility of his health. # Value propositions - Making a child's dream come true (through the entire experience provided) - Bringing joy and hope (by fulfilling Benji's wish to see John Cena) - Supporting a fighter (by recognizing Benji's battle with cancer) # Benefits - emotional fulfillment - unforgettable experience - joy and hope during difficult times - dream come true # Features - mystery WWE Belt - John Cena action figure - mystery plane tickets # Call to action None used # Social proof - "We love WWE!!" – Female 1 (Customer) - "I just like watching it, & doing moves w my dad" – Benji (Customer) - "It would be one of the best moments of my life" – Benji (Customer) - "Thank you so very much" – Female 1 (Customer) - "I think he's a little speechless right now.." – Female 1 (Customer) - "I was starting to lose hope" – Benji (Customer) - "We love CENA!!" – Benji and Family (Customers) - "This is awesome!" – Benji (Customer) - "I just wanna say, thank you Ryan Bartlett & True Classic. You made Benji's dream come true" – Female 1 (Customer) # Point of view - Customer 70% – The story is largely told from Benji's perspective, focusing on his feelings, experiences, and direct interactions. - Brand 30% – The brand, through Ryan Bartlett and the 'mystery WWE belt' initiator, facilitates the wish and is credited by the family. # Storyline - 00:00–00:04 The ad opens with a man asking a young boy, Benji, if he wants to buy a 'mystery WWE Belt' for a couple of dollars. Benji agrees, and the man hands him a small WWE belt. - 00:04–00:08 Benji's mom then joins the conversation, expressing her family's love for WWE and willingness to buy the belt for a couple of dollars, establishing their connection to the sport. - 00:08–00:13 The man asks Benji why he loves WWE, prompting Benji to share his personal reasons, connecting the sport to family bonding and his passion. - 00:13–00:19 When asked about his favorite wrestler, Benji enthusiastically names John Cena and performs Cena's 'You can't see me' signature move, reinforcing his idolization and playful spirit. - 00:19–00:22 The man then gives Benji a small John Cena action figure, and Benji reacts with surprise and gratitude, setting up a deeper connection to Cena. - 00:22–00:29 The man asks Benji to share 'a little bit about your story,' shifting the tone to a more serious and personal reflection on Benji's life challenges, particularly his battles with cancer. - 00:29–00:40 Benji explains his multiple cancer diagnoses and his heart stopping three times, conveying his incredible resilience and the severity of his health struggles. - 00:40–00:47 Benji's mom elaborates on his fight, emphasizing how much of his life has been consumed by his illness and that he is still actively fighting, adding a layer of poignant context to his journey. - 00:48–00:54 When asked about his dream, Benji tearfully reveals his wish to see John Cena one last time, articulating his deep desire and the emotional weight of this aspiration. - 00:54–00:56 The man then surprises Benji with 'mystery plane tickets,' hinting at the fulfillment of his dream, leading to excitement and disbelief from Benji. - 00:57–01:13 Benji's mom then contacts Ryan, the co-founder of True Classic, via video call, who confirms the surprise: Benji and his family are being sent to D.C. for Cena's final fight, delivering the ultimate wish fulfillment. - 01:13–01:25 Benji's mom expresses immense gratitude, acknowledging Benji's current speechlessness, while Benji reveals he was starting to lose hope, underscoring the profound impact of this gift. - 01:25–01:26 The family playfully reenacts John Cena's 'You can't see me' gesture, a moment of shared joy and anticipation for the trip. - 01:27–01:30 Benji, masked and in a plane, excitedly declares it's 'John Cena time' and 'We're in DC,' showing the journey and his arrival at the destination. - 01:31–01:32 Benji, dressed as the Grinch, performs John Cena's 'You can't see me' gesture again, connecting his love for Cena with festive fun, creating a memorable character. - 01:33–01:35 Benji expresses that his trip is 'a dream come true' as he walks through a venue with his family, emphasizing the significance of the experience. - 01:35–01:36 Benji's mom holds up a sign saying 'CANCER YOU CAN'T SEE ME, LOVE JOHN CENA,' connecting Benji's health battle to his idol's catchphrase, symbolizing hope and strength. - 01:36–01:37 Benji cheers 'GO JOHN CENA!!!' with enthusiasm, showing his excitement as he nears the wrestling ring. - 01:37–01:39 Benji and his family cheer 'We love CENA!!' from the arena, clearly thrilled to be there, highlighting the shared fan experience. - 01:39–01:40 A text overlay states 'We set up a special surprise for Benji,' indicating there's more to come beyond just attending the event. - 01:41–01:54 Benji calls out to 'Mr. Heyman!' backstage, showcasing the VIP experience and his interaction with another prominent wrestling figure, Paul Heyman, which then turns into a playful 'You can't see me' exchange. - 01:54–01:55 Paul Heyman asks Benji if he's enjoying the show, creating a moment of personal connection with the backstage personality. - 01:56–02:14 John Cena then appears and surprises Benji, who initially doesn't see him, leading to a heartwarming and emotional meeting where Cena kneels to speak with him. - 02:14–02:20 John Cena compliments Benji's fighting spirit and asks about his family, showing respect and genuine interest in Benji's journey. - 02:20–02:29 Cena is told that Benji just beat cancer for the third time and rang the bell, leading to Cena's heartfelt praise and congratulations, emphasizing Benji's triumph. - 02:29–02:30 Benji holds up a championship belt with a victorious smile, symbolizing his personal strength and the fulfillment of his dream. - 02:30–02:33 Benji runs towards the ring as if entering as a wrestler, fully immersed in the experience, showing the pure joy of living out his dream. - 02:33–02:34 Benji is shown excitedly watching John Cena in the ring, emphasizing his joy and the successful completion of his wish. - 02:34–02:40 A series of rapid cuts show the wrestling event, capturing the excitement of the crowd and Cena performing his moves, immersing the viewer in the action Benji is experiencing. - 02:40–02:45 John Cena wins the match and lifts championship belts in the air, creating a triumphant moment that aligns with Benji's dream. - 02:45–02:50 Benji's mom offers a heartfelt thank you to Ryan Bartlett and True Classic, acknowledging their pivotal role in making Benji's dream come true, reinforcing the brand's positive impact.

# Ad summary This ad shows a blonde woman interviewing people on the street to find out what they hate more than wet socks. She then surprises the interviewees by pouring water on the Vessi shoes she is holding, and the water rolls right off. # Brand positioning Vessi presents itself as a modern and fashionable solution to a common annoyance: wet socks. The brand directly addresses the frustration of soggy footwear with shoes designed to be completely waterproof. The ad highlights a blend of practicality and style and presents the brand as relatable and in touch with everyday inconveniences. Vessi aims to occupy a space in the consumer's mind as an innovative brand that delivers style and function. # Product Vessi shoes are presented as stylish footwear with a unique selling proposition: they are completely waterproof. These shoes are designed for anyone who wants to avoid the discomfort and annoyance of wet socks. The shoes look and feel like regular sneakers, providing a seamless blend of fashion and function. The shoes come in different styles and the ad addresses the barrier that consumers may have when purchasing water shoes and the feeling of water shoes. # Visual style The ad has a UGC feel with a blend of polished commercial elements. The setting is primarily outdoors on a city sidewalk. The lighting is natural daylight. The editing style includes quick cuts and smooth transitions, maintaining a steady pacing. The music is upbeat and synchronized with some visual elements to emphasize the product's features. # Hooks Spoken: Female 1: Excuse me, sir. Can I ask you a question? Text overlay: What's worse than wet socks? Visual: 00:00–00:02 The scene takes place on a city sidewalk with trees and parked cars visible. A blonde woman with a light green sweater and brown pants approaches a man with a purple shirt and asks him a question. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The single most central frustration that the product is solving is the annoyance of wet socks, which the ad emphasizes through street interviews: "Probably nothing, cause they never dry. I always feel like if my socks get wet they like stay wet :(" # Value propositions - The shoes are waterproof while looking like regular shoes. - Different styles of shoes. # Benefits - You would never have that problem ever again - You'll never have wet socks ever again # Features - Completely waterproof shoes - Shoes come in different styles - Go with absolutely every outfit. # Call to action Go ahead and check out Vessi shoes. # Social proof - Honestly, nothing, that's like the worst feeling ever. – Female 2 (Interviewee) - Probably nothing, cause they never dry. I always feel like if my socks get wet they like stay wet. Yeah, they're the worst. – Female 3 (Interviewee) - These would actually be really good, like especially for rainy days. – Male 2 (Interviewee) - I need these. I'm always walking in the rain. My feet get so wet. – Female 2 (Interviewee) # Point of view - Customer 60% – Customers are shown as interviewees on the street sharing their perspective on a common problem. - Brand 40% – The brand's perspective is shown through the interviewer who explains and demonstrates the product. # Storyline - 00:00–00:02 00:00–00:02 A blonde woman approaches a man on the street and asks him a question. - 00:02–00:07 00:02–00:07 The woman interviews a blonde woman and asks her what is worse than wet socks. - 00:07–00:13 00:07–00:13 The interviewer speaks with another woman who states that probably nothing is worse than wet socks. - 00:13–00:14 00:13–00:14 The interviewer states that she has a solution to that problem, while holding a Vessi shoe. - 00:14–00:18 00:14–00:18 The interviewer shares that Vessi shoes are completely waterproof and that the interviewees will never have wet socks again. - 00:18–00:25 00:18–00:25 The first interviewee asks if Vessi is a water shoe, and the interviewer tells her to watch this. - 00:26–00:33 00:26–00:33 The interviewer then pours coffee onto the shoe and it rolls right off. - 00:33–00:45 00:33–00:45 The interviewer shares that Vessi shoes are awesome and that people will never have wet socks again. - 00:46–00:57 00:46–00:57 The interviewer and interviewee talk about how the shoes go with every outfit, come in different styles, and they tell the audience to check out Vessi shoes.

# Ad summary This ad utilizes a comedic game show format to show people how Rocket Money can help them track their subscription spending and get refunds. # Brand positioning Rocket Money is presented as a personal finance app that helps users track spending, manage subscriptions, and potentially get refunds. The brand's persona is casual and playful, poking fun at common financial oversights while positioning itself as a helpful solution. Rocket Money uses social challenges with absurd stakes to underscore a serious message about tracking and controlling your spending, especially regarding subscriptions. # Product Rocket Money is a personal finance app designed to track spending and manage subscriptions in one place. It shows users all their subscriptions, and can cancel unwanted subscriptions, and may even try to get the user a refund for some of the money they lost. Rocket Money is for people who want to consolidate their financial insights into one app, track spending habits, cancel unused subscriptions, and potentially reclaim funds lost to those subscriptions. The app addresses the purchase barrier of not knowing where the users money is going or not remembering all of their subscriptions. Rocket Money’s USPs include its ease of use, consolidation of subscriptions, and ability to cancel those subscriptions, and refund lost money. # Visual style The ad has a UGC feel and is filmed outside on a grassy lawn. It has a hybrid production quality and appears to be made for Reels or TikTok. The cuts are timed to coincide with moments in the ad. It maintains a consistent pace throughout the ad. # Hooks Spoken: How much did y’all spend on takeout last week? Text overlay: Choose the wrong ball, GET WAXED 😂 Visual: 00:00–00:02 A medium shot of two men sitting in black folding chairs on a grassy lawn is shown. The man on the left is wearing a white t-shirt and black pants. The man on the right is wearing a green button up shirt and blue jeans. A man walks in between them with a microphone and looks at his phone, then asks the men how much they spent on takeout last week. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration in the ad is not knowing exactly where your money is going. Quote: "How much did y’all spend on takeout last week?" # Value propositions - Manage spending habits and subscriptions in one app - Potentially reclaim lost funds # Benefits - Shows users how much they spend on takeout - Tracks spending - Shows you all subscriptions in one place - Cancel that extra Hulu account - Get a refund for some of the money you lost # Features - Tracks your spending - Shows you all your subscriptions in one place - Can cancel that extra Hulu account - Even try to get you a refund for some of the money you lost # Call to action None used. # Social proof - "Pretty nice” – Male 3 - “Yeah, definitely gonna download that, ‘cause I’m not doing that again.” – Male 2 # Point of view - Brand 75% – The majority of the ad is the brand explaining the benefits and features of Rocket Money. - Customer 25% – The ad features two men whose reactions, questions, and testimonials provide a customer perspective. # Storyline - 00:00–00:03 Two men sit in chairs on a lawn as a man with a microphone and a phone approaches them. He asks them how much they spent on takeout last week. - 00:03–00:06 One man replies $60. The speaker displays his phone showing they spent $300. - 00:07–00:10 The speaker shows a line of soccer balls and announces to the two men that they will be waxed if they choose the wrong ball. - 00:10–00:12 The man in the white shirt chooses the wrong soccer ball and gets waxed on the leg. - 00:13–00:16 The speaker then asks the men how many subscriptions they are paying for. - 00:16–00:22 One of the men says four, and the speaker displays his phone to show that they are actually paying for 15 subscriptions totaling $315 a month. - 00:22–00:24 The speaker moves to ask the men another question. - 00:24–00:27 The speaker says that one of the men is lucky as his line did not lead to getting waxed. The man replies that he doesn’t feel lucky. - 00:28–00:32 The speaker asks how many Hulu accounts they are paying for and asks them to think about the question. - 00:32–00:37 One man says one, and the speaker states that they each have one, but together they have two. One of the men realizes that he gave his account to the other man. - 00:38–00:44 The speaker asks if there is a way out of this question, then kicks one of the soccer balls to wax the man in the white shirt again. - 00:44–00:46 The speaker asks how the men know all of this information, and one of the men answers with, "Rocket Money." - 00:46–00:53 The speaker states that Rocket Money tracks their spending and shows them all of their subscriptions in one place. He states you can cancel that extra Hulu account, and it will even try to get you a refund for some of the money you lost. - 00:53–00:56 One of the men says "Pretty nice" and states that he is definitely going to download it because he isn’t doing that again.

# Ad summary This BetterHelp ad presents an interview on the street, asking people what they do to cope with loss. The ad features a young woman named Chloe who explains the importance of family and therapy for coping with the loss of her grandfather. # Brand positioning BetterHelp is presented as a resource for accessible and convenient therapy. The brand does not position itself against any other competitor, instead implying its services are a part of a normal and healthy coping process. BetterHelp aims to occupy a space in the consumer's mind that seeks emotional and mental well-being by offering easily accessible help and support. The ad focuses on empathy and relatability, showing real people sharing their struggles and how therapy, like that offered through BetterHelp, can be a helpful tool. The brand promotes a functional and emotional approach to mental health, emphasizing support and healing. # Product BetterHelp is an online therapy platform that connects users with licensed therapists through a secure and convenient platform. The platform offers a range of services, including individual therapy, couples therapy, and group sessions. It allows users to communicate with therapists via text, audio, or video, providing flexibility to fit different schedules and preferences. The platform also addresses barriers to entry by offering accessible, affordable, and convenient mental health support. The product is for anyone dealing with emotional or mental health challenges, providing a safe space for users to explore their feelings and develop coping strategies. # Visual style The ad has a polished, commercial feel with natural lighting. It features static shots and smooth transitions with quick cuts that align with the speaker change. The production quality is high-end commercial quality, making it feel professional and trustworthy. The pacing is medium, with the cuts timed to the speaker change at approximately 12 CPM. # Hooks Spoken: 00:00–00:01 Male 1: Open up to me. Text overlay: 00:00–01:01 betterhelp Visual: 00:00–00:02 Two people sit on a park bench outside. To the left, a woman with black hair, fair skin, and a tan hoodie. To the right, a man with curly blonde hair, light skin, tattoos, and a gray shirt. In the background, there is a street and a lit tree. The man is holding a microphone in front of the woman. The camera framing is mid-shot, stationary, and in the third person. The lighting is natural daylight. The text overlay reads, “betterhelp.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses grief and loss, as the woman explains that she recently lost her grandfather and is working through it now. # Value propositions - Connects users with licensed therapists (feature) which provides accessible mental health support (benefit) - Convenient platform (feature) which offers therapy from the comfort of your own home (benefit) # Benefits - Accessible mental health support - Convenient platform - Therapy from the comfort of your own home # Features - Online therapy platform - Connects users with licensed therapists # Call to action None used. # Social proof - I'm going to therapy. I'm a very big advocate of therapy. I've been in it for six years." – Female 1 (Customer) - Knowing that we all kind of went through it together was really helpful. Like, I'm not alone." – Female 1 (Customer) # Point of view - Customer 90% – The woman shares her personal story with the audience, creating a sense of empathy and relatability. - Brand 10% – The interviewer speaks on behalf of BetterHelp, asking the questions and encouraging sharing. # Storyline - 00:00–00:01 00:00–00:01 A man with a microphone asks a woman, “Open up to me. What was your lowest moment in life?” This is meant to engage the viewer by diving into a relatable struggle and creating a sense of empathy. - 00:02–00:05 00:02–00:05 The woman responds that she recently lost her grandfather three days before her birthday. This communicates the rawness of the situation and immediately demonstrates the real-world circumstances that can impact mental health. - 00:05–00:12 00:05–00:12 The woman shares that she is working through her grief while emphasizing that her grandfather was one of her best friends, and she loves him so much. This reveals the significance of the relationship and the depth of her loss, making it clear how important this person was. - 00:12–00:26 00:12–00:26 The woman describes her grandfather as a prominent figure in her life. This emphasizes the importance of the relationship and helps the viewer further understand the grief she is experiencing. - 00:26–00:28 00:26–00:28 The man asks what is currently helping her get through losing him. This shifts the focus to solutions and signals the intent to provide support and help for viewers facing similar issues. - 00:29–00:38 00:29–00:38 The woman explains that she leans on the support of family and friends and attends therapy. This highlights therapy as an important resource and shows a positive step that helps the viewer feel less helpless. - 00:38–00:50 00:38–00:50 The woman explains that therapy helps her to feel less alone. The support from family and therapy, highlighting the emotional support offered by these resources. - 00:51–01:10 00:51–01:10 The man asks the woman to share one of her favorite memories with her grandfather. This shows a sentimental side and emphasizes how the people in your life influence one's well-being. - 01:10–01:14 01:10–01:14 The interviewer responds, “That's beautiful.” This emphasizes the sentimental quality of the story she just shared. - 01:15–01:16 01:15–01:16 The interviewer asks what the woman's name is for the people watching. This adds a personal touch. - 01:16–01:19 01:16–01:19 The end of the video transitions to on-screen text that reads, “Open up to me.” This solidifies the message that you are able to open up and share with BetterHelp.

# Ad summary This ad promotes Bumble, a dating app, by showcasing a creator's experience at a Bumble event in Austin, Texas. The ad highlights the app's focus on creating inviting and welcoming profiles, and emphasizes the importance of dating as a means of personal growth. # Brand positioning Bumble is presented as a dating app that prioritizes creating a welcoming and inviting environment for its users. The brand aims to occupy a space in the consumer's mind as a platform that encourages personal growth through dating. The brand aligns with values of authenticity, self-improvement, and community, as demonstrated by the Bumble event in Austin. The brand pushes against the norm of superficial dating experiences by focusing on deeper connections and personal development. The brand positioning is both functional (providing a platform for dating) and emotional (fostering personal growth and community). # Product Bumble is a dating app designed to help users create meaningful connections. The app is for individuals who are single and actively dating, seeking to improve their dating experiences and personal growth. The ad highlights features such as the ability to add photos, share likes and dislikes, and answer questions to create an inviting and warm profile. The USP is the app's focus on personal growth and creating a welcoming environment. The ad shows users updating their profiles and attending a Bumble event, suggesting use occasions for self-improvement and community engagement. The ad addresses the purchase barrier of superficial dating experiences by emphasizing the app's focus on deeper connections and personal development. # Visual style The ad has a polished and upbeat aesthetic, combining UGC-style footage with professionally shot scenes. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is a hybrid of UGC and commercial, lending authenticity while maintaining a high level of visual appeal. The visual motifs include the color yellow, which is prominently featured in the Bumble branding and event decor. The pacing is consistent and upbeat, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Excuse me. Can I ask you a question? Visual: 00:00–00:03 A woman with dark skin, short hair, wearing a white tank top and green pants, walks towards the camera on a city street. She is holding a phone and a small purse. The background shows a building with large windows and some greenery. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that superficial dating experiences can be frustrating and unfulfilling. "But I also feel like there's a lot that everybody can work on." # Value propositions - Create an inviting, warm, and welcoming profile to attract like-minded individuals. - Engage in a daring activity that inspires needed growth through dating. # Benefits - Meaningful connections - Personal growth - Deeper connections - Community engagement # Features - Add photos - Share likes and dislikes - Answer questions - Inviting profile - Warm profile - Welcoming profile # Call to action None used. # Social proof - "So Bumble invited your girl to the HQ you guys in Austin" – Female 1 (Customer) - "We all were able to just enjoy each other's company, learn more about each other's dating experience and learn what dating really is." – Female 1 (Customer) - "I'm inspired by everyone's story this morning for dating." – Female 2 - "So after soaking up all the amazing knowledge that Shan shared with us on making sure that our profile is inviting, warm and welcoming, I went home and got to work." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her experience with the Bumble app and event. # Storyline - 00:00–00:07 A woman approaches another woman on the street and asks if she is single and dating. - 00:07–00:11 The woman confirms she is single and dating, and the first woman asks if she would date herself. - 00:11–00:14 The woman jokes and then says she thinks she would date herself, but also feels there is a lot everyone can work on. - 00:14–00:22 The woman says that putting herself out there is the first order of business, and that Bumble invited her to their HQ in Austin. - 00:22–00:24 The woman says she can mosey on down to the profile refresh event that they were doing in Austin, and that it was so amazing. - 00:24–00:30 The woman says that everyone was able to enjoy each other's company, learn more about each other's dating experience, and learn what dating really is. - 00:30–00:40 Another woman says she is inspired by everyone's story this morning for dating, and that dating is a daring activity that inspires needed growth. - 00:40–00:48 The first woman says that after soaking up all the amazing knowledge that Shan shared with them on making sure that their profile is inviting, warm, and welcoming, she went home and got to work. - 00:48–00:56 The woman says she updated her profile with new photos, all of her likes, her don't likes, some questions, and all the things that someone would be able to kind of get a glimpse into who she is. - 00:56–00:58 The group cheers to great dates and better connections.

# Ad summary A street interview with a young couple discussing their views on money in a relationship, including their approach to small, everyday spending and larger 'splurges,' as well as who pays on dates, while subtly promoting the Chime brand. # Brand positioning The ad presents Chime as a modern, accessible financial service that understands the practical realities and evolving social dynamics of personal finance, particularly for young adults. It positions itself as a partner in navigating financial conversations and everyday spending, implicitly supporting relationships where financial independence and mutual understanding are key. The brand appears to align with values of transparency, practicality, and a casual, relatable tone. It pushes against traditional, potentially rigid banking norms by focusing on realistic, everyday financial situations rather than complex financial products, emphasizing simplicity and a no-frills approach. Its positioning is primarily functional (managing money for everyday life and occasional splurges) with an underlying emotional appeal of financial peace and shared experiences within a relationship. # Product The ad features Chime, presented as a financial service primarily used for everyday money management. While no specific product features are explicitly detailed in spoken dialogue, the visual of a 'Chime' debit card implies it functions as a banking alternative or primary checking account. The product is for young adults and couples who are navigating financial decisions, both individually and as a pair. It's implied that Chime facilitates managing personal finances, enabling users to track spending, save for larger purchases ('splurges'), and handle daily transactions like buying food or transportation. The ad aims to convey that Chime fits into a lifestyle where financial practicality and shared experiences are valued, allowing users to manage their money efficiently for both small indulgences and bigger plans. The core USP is implied to be its simplicity and relevance to a contemporary, relationship-focused financial life. # Visual style The visual style is a hybrid between polished UGC and a commercial street interview. It feels authentic and conversational but with clear production quality (good lighting, clear audio, high-resolution footage). The editing is fast-paced with frequent cuts, reflecting a typical social media short-form video style. There are jump cuts between speakers and to visual effects. Visual motifs include the consistent use of bright green text overlays and playful emoji-like animations. Pacing is consistent and quick, keeping the viewer engaged. Audio-visual sync is strong, with text overlays and graphic elements appearing precisely when the corresponding words are spoken. # Hooks Spoken: As long as you look good and you're fed, there's no problem. Text overlay: LOOK / chime Visual: Medium shot of a young woman (Laura) with curly brown hair and a young man (Luca) with dark hair, standing on a wet urban street with large digital billboards in the background (Times Square). Laura is on the left, holding a small silver microphone to her mouth, looking at Luca who stands slightly to her right with his hands in his pockets. Both are wearing winter coats and scarves. Laura wears a black puffer jacket, a multicolored striped scarf, a light blue denim midi skirt, black boots, and a grey backpack. Luca wears a black and beige jacket, a red and black plaid scarf, dark brown pants, and black shoes. The camera is stationary, third-person POV, eye-level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the stress and potential conflict related to money in relationships, especially for young couples with limited income. The questions "Do you guys care how much your partner makes?" and "Does it matter who pays on a date?" directly touch on common financial anxieties and disagreements. # Value propositions - "As long as you look good and you're fed, there's no problem." (implies financial well-being covers basic needs) - "Even a nice little like deli meal goes a long way." (small, affordable joys are valuable) - "You just have to get creative." (financial creativity can lead to desired experiences) - "We will save up and splurge for like the special occasions, like birthdays, anniversaries, fun stuff." (Chime supports saving for meaningful moments) - "Two and a half years strong." (implies financial harmony contributes to relationship longevity) # Benefits - Enables simple, everyday financial transactions (implied by discussions of deli meals, smoothies, dates). - Allows saving for larger experiences like travel ("splurges"). - Facilitates open communication and agreement on financial matters in a relationship ("Not yet. Two and a half years strong."). # Call to action None used # Social proof - "As long as you look good and you're fed, there's no problem." – Female 1 (Customer) - "I personally on the record, do not care how much my partner makes. I am happy struggling together." – Male 1 (Customer) - "Listen, as long as we can go on a date every now and then." – Female 1 (Customer) - "Even a nice little like deli meal goes a long way." – Female 1 (Customer) - "Shoutout my Deli guy, I love him. He makes me smoothies." – Female 1 (Customer) - "What's been the biggest splurge recently?" – Male 1 (Customer) - "The end of the summer when we took the train to Chicago." – Male 1 (Customer) - "I think for two people working part-time, I think that's pretty big." – Female 1 (Customer) - "The train itself was $100." – Male 1 (Customer) - "You just have to get creative." – Male 1 (Customer) - "If your idea of a date is an expensive place, that wasn't my idea, so I expect you to have the funds." – Female 1 (Customer) - "It's like a place we both like, then I'm fine with splitting the bill, I guess." – Female 1 (Customer) - "Don't worry, we will save up and splurge for like the special occasions, like birthdays, anniversaries, fun stuff." – Male 1 (Customer) - "Not yet. Two and a half year strong." – Male 1 (Customer) - "No, I'm pretty cheap." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented as an authentic street interview with two real individuals discussing their personal financial habits and relationship dynamics, directly speaking their own opinions and experiences. # Storyline - 00:00–00:02 A young woman (Laura) is speaking, holding a small silver microphone, while a young man (Luca) stands next to her. She says, "As long as you look good and you're fed, there's no problem." This sets a light-hearted, slightly flippant tone about financial priorities in a relationship. The audience experiences this from Laura's perspective as she delivers a relatable, casual take on basic needs. - 00:02–00:05 The screen splits diagonally, showing Laura and Luca separately holding Chime debit cards to their mouths like microphones. Text overlays identify them as "LAURA" and "LUCA" with a graphic indicating "TOGETHER 2 YEARS". This introduces the individuals, their relationship, and subtly integrates the Chime brand and product into their shared narrative, implying Chime supports their long-term partnership. - 00:05–00:08 Laura asks Luca, "Do you guys care how much your partner makes?" Luca gestures, seemingly considering his answer, while Laura holds the microphone. This is a direct question from Laura to Luca, addressing a common and potentially sensitive financial topic in relationships, creating intrigue and inviting the audience to ponder their own views. - 00:08–00:11 Luca begins to speak, then gestures for Laura to go first. Laura laughs and says, "No, you go." This playful interaction highlights their dynamic and mutual respect in discussing finances, maintaining a light, personal tone. - 00:11–00:16 Luca states, "I personally on the record, do not care how much my partner makes. I am happy struggling together." He speaks with a confident, open tone, making a strong statement about his values. This establishes his individual perspective on financial equality and shared hardship, resonating with a romantic ideal over material wealth. - 00:16–00:20 Laura responds, "Listen, as long as we can go on a date every now and then." She expresses a practical yet modest desire for shared experiences, shifting the focus slightly from pure income to shared quality time. This is her continuing the conversation, offering a complementary but distinct view on what money means to their relationship. - 00:20–00:24 Laura continues, "Even a nice little like deli meal goes a long way. Beef patty mild. $3." She emphasizes the affordability and simple pleasure of a small treat, highlighting that meaningful experiences don't have to be expensive. The imagery of a beef patty reinforces the down-to-earth and relatable nature of their financial habits. - 00:24–00:30 Laura enthusiastically praises her "Deli Guy" for making smoothies that cost $8, calculating that her deli purchases total "unfortunately, $12." This moment adds humor and further grounds their financial realities in everyday, small purchases, showing that even modest expenses can add up, but are worth it for simple joys. - 00:30–00:35 Luca asks about their biggest "splurge" recently, prompting Laura to recall a train trip to Chicago. This shifts the conversation to larger, planned expenses, showing they also save and spend on experiences. - 00:35–00:38 Laura comments that for two people working part-time, "I think that's pretty big," referring to their Chicago trip. This provides context on their income level and emphasizes the significance of their "splurge," making it relatable for similar young, working individuals. - 00:38–00:40 Luca reveals the train itself was "$100 bucks." This quantifies their "big splurge" and further grounds their financial story in specific numbers, making their experience tangible. - 00:40–00:43 Luca states, "You just have to get creative." Laura then asks, "Does it matter who pays on a date?" This transitions the discussion back to date spending, highlighting their creative approach to managing money and introducing another common relationship money question. - 00:43–00:48 Laura playfully asks about date payment, then offers her own condition: "If your idea of a date is some expensive place, that wasn't my idea, so I expect you to have the funds." This is a humorous but clear statement about her expectations and financial boundaries, emphasizing personal responsibility for date choices. - 00:48–00:52 Laura continues, "It's like a place we both like, then I'm fine with splitting the bill, I guess." This demonstrates a balanced and fair approach to shared expenses, indicating mutual respect in financial arrangements. - 00:52–00:53 Luca sarcastically asks, "What dates are you going on?" This is a playful jab at Laura's strict stance, adding to the light-hearted dynamic. - 00:53–01:01 Luca reassures Laura, "Don't worry, we will save up and splurge for like the special occasions, like birthdays, anniversaries, fun stuff." This reiterates their shared financial goals and commitment to celebrating milestones, highlighting a healthy, forward-thinking approach to money in their relationship. - 01:01–01:03 Laura smiles and nods, then Luca says, "Please believe me." This reinforces their bond and the authenticity of their financial agreement. - 01:03–01:08 Laura asks, "Do you ever disagree on big ticket purchases?" Luca replies, "Not yet. Two and a half years strong," and holds up two fingers. This shows their current financial harmony and the strength of their communication, suggesting that with their approach (and perhaps Chime), financial arguments are avoided. - 01:08–01:10 Laura states, "No, I'm pretty cheap." This adds a self-deprecating, relatable touch to her financial personality, reinforcing the idea that they are financially conscious.

# Ad summary This ad promotes Joko, a cashback app, by interviewing people on the street about their recent purchases and showing how much money they could have saved using the app. # Brand positioning Joko is presented as a cashback app that allows users to earn money back on their purchases. The brand is positioned as a way to save money effortlessly while shopping at various retailers. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. Joko aims to occupy the space of a smart shopping companion, aligning with values of financial savvy and convenience. The brand pushes against the norm of missing out on potential savings by not using cashback programs. # Product Joko is a cashback app that allows users to earn money back on their purchases from various retailers. The app is for anyone who shops and wants to save money effortlessly. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. The app provides a way to save money on everyday shopping, addressing the purchase barrier of not wanting to miss out on potential savings. The ad emphasizes that by downloading Joko, users can earn cashback on their purchases, making it a worthwhile app to try. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and natural lighting. The editing is simple with straightforward cuts between shots. The production quality is decent, giving it a realistic feel. The pacing is moderate, with cuts occurring every few seconds to maintain engagement. The audio and visual elements are synced to create a cohesive and informative presentation. # Hooks Spoken: 00:00–00:02 Male 1: Excuse-moi, c'était où ton dernier achat et t'as payé combien? Visual: 00:00–00:01 The shot shows a narrow street in Paris with buildings on either side. A man in a green puffer jacket and jeans walks towards the camera, followed by a woman in zebra-print pants and a black leather jacket. The camera is handheld and follows them from behind. / 00:01–00:02 The man stops the woman and begins interviewing her. The camera focuses on both of them, with the street and buildings in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of missing out on potential savings when shopping. The man asks people about their recent purchases and reveals how much money they could have saved using the Joko app. # Value propositions - Earn cashback on purchases - Save money effortlessly while shopping # Benefits - Save money effortlessly - Earn cashback on shopping # Features - Cashback app - Earn money back on purchases # Call to action None used. # Point of view - Customer 10% – The customer POV is communicated through their reactions to the savings they could have earned. - Brand 90% – The brand POV is communicated through the interviewer who is promoting the app and its benefits. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man approaching a woman on the street, asking her about her most recent purchase and how much she paid for it. This sets up the premise of the ad, which is to highlight how much money people could save using the Joko app. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:03–00:07 00:03–00:07 The woman responds that she spent 150 euros at Yves Rocher. The man then reveals that she could have earned 9.15 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:07–00:11 00:07–00:11 The man offers to give her 10 euros because he doesn't have any change. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:11–00:15 00:11–00:15 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive. - 00:15–00:16 00:15–00:16 The man assures her that he is telling the truth. - 00:16–00:21 00:16–00:21 The man approaches another woman on the street, asking her about her most recent purchase and how much she paid for it. This continues the premise of the ad, highlighting potential savings with Joko. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:21–00:24 00:21–00:24 The woman responds that she spent 1300 euros at Maison du Monde. The man then reveals that she could have earned 71 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:24–00:27 00:24–00:27 The man offers to give her 71 euros. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:27–00:31 00:27–00:31 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive.

# Ad summary At a marketing conference, a series of people are asked what they would tell their past selves before switching to Brex. Their answers all pertain to the advantages of AI and technology in streamlining their workflow, especially the benefit of fewer expense reports. # Brand positioning Brex is presented as an innovative financial technology platform that helps businesses streamline their finances, especially expense management. The brand aims to occupy the space of a forward-thinking, tech-savvy solution provider, aligning with values of efficiency and automation. Brex pushes against the norm of manual, tedious financial reporting by offering an AI-driven alternative. The brand positioning is functional, emphasizing performance and simplicity in financial management. # Product Brex is presented as a modern financial solution that uses AI to help businesses with expense management. The product is for companies that want to automate and simplify their financial processes. The ad highlights the unique selling proposition (USP) of eliminating expense reports and leveraging AI agents to manage workflows. The product's function is shown during an interview at a conference. The product is addressing the pain point of manual, time-consuming expense reporting. Brex enables a transition to a more automated and efficient financial operation through AI technology. # Visual style The ad has a polished feel with quick cuts between interviews. The production quality is high, and the overall tone is professional and informative. The ad is well-lit and the colors are vibrant. # Hooks Spoken: 00:00–00:02 All right, one more for you then I'll let you go to happy hour, okay? Visual: 00:00–00:02 Two men stand in front of a wall with orange and white shapes. The man on the right holds a black card in his left hand. The man on the left is wearing a gray sweater with a black lanyard that says "Mode". # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad centers on the common frustration of manual and tedious expense reports that consume time and resources, as expressed by a business professional: "What if there was a world there was no more expense reports?" # Value propositions - Streamlines business finances using innovative technology. - Automates tedious tasks, saving time and resources. - Eliminates the pain point of manual expense reports. # Benefits - No more expense reports - Things just did it themselves - Ability to build and maintain workflows # Features - AI agents - Multiple platforms - Software # Call to action None used. # Social proof - "Move faster" – Gregory Alexander (CAIS Capital) - "Why didn't I do this sooner?" – Jason Powell (Zip) - "Elena Gomez, the CFO of Toast, was particularly interesting" – Nicole Casperson (Fintech Is Femme) - "If you're going to be a CFO dealing with AI agents, then you have to have an innovator first mindset. Be willing to test, experiment, learn, fail fast, learn fast." – Nicole Casperson (Fintech Is Femme) - "The ability to build, maintain workflows, AI agents, all of this, this is the new world." – Jason Powell (Zip) # Point of view - Customer 80% – This is communicated through testimonials from business professionals discussing how Brex has helped them in their roles. - Brand 20% – The brand POV is communicated through the man holding the Brex card while hosting the interviews. # Storyline - 00:00–00:04 00:00–00:04 A man in a blue jacket is holding a credit card and says that they are going to pay for happy hour with it. - 00:04–00:08 00:04–00:08 The man is holding the credit card, now determined to be a Brex card, and asks a man in a black jacket what he would tell his past self before switching to Brex. Text overlay at the bottom of the screen introduces both men by name and company. - 00:09–00:12 00:09–00:12 A man in a gray sweater with a lanyard says that if there was no more expense reports, it would be a better world. - 00:12–00:16 00:12–00:16 The man from the previous segment continues and adds, "And you sprinkle in some AI and things just did it themselves?" - 00:16–00:18 00:16–00:18 A man in a gray t-shirt with a black blazer asks, "Why didn't I do this sooner?" - 00:19–00:23 00:19–00:23 The man in the blue jacket asks the man in the black jacket what the first position to hire would be if you were building a finance team from scratch. - 00:24–00:31 00:24–00:31 The man in the black jacket responds that it would be someone who is on the ground and can utilize multiple platforms and grow with the AI. - 00:31–00:37 00:31–00:37 The man in the gray sweater claims that they used to solve problems with people, but now they use software, AI, and agents. - 00:38–00:40 00:38–00:40 A woman in a black blazer states that Elena Gomez, the CFO of Toast, was particularly interesting. - 00:41–00:52 00:41–052 She continues, adding that you have to have an innovator-first mindset if you are dealing with AI agents, and you need to be willing to test, experiment, learn, fail fast, and learn fast. - 00:53–00:59 00:53–00:59 A man in a black blazer and gray t-shirt says that the ability to build and maintain workflows with AI agents is the new world.

# Ad summary This ad features an interview with a man on the street who is asked about his favorite fragrance and he responds that it is the Glossier perfume. The man goes on to explain that it is more of a feminine scent, but that he has been wearing it since he bought it in London a few years ago and that he always gets compliments when he wears it. # Brand positioning Glossier is presented as a contemporary beauty brand that appeals to both men and women. The brand embraces a unisex approach, suggesting its products transcend traditional gender norms in the beauty industry. The ad implies that Glossier is about personal preference and feeling good in one's skin, rather than adhering to strict beauty standards or gendered marketing. By featuring a man who enjoys a scent he considers 'feminine', the brand pushes against traditional norms, celebrating individuality and self-expression through its products. # Product The featured product is Glossier's signature perfume, known as the 'classic one'. The fragrance is described by the interviewee as 'more of a feminine scent' but he enjoys wearing it as a man. He says that it 'stays on you pretty well' and that he 'gets a few compliments' when he wears it, suggesting it is a long-lasting and noticeable fragrance. The man purchased the perfume in London a few years ago and has been wearing it ever since, indicating its lasting appeal. The ad addresses the purchase barrier of associating the fragrance with a particular gender by highlighting that personal preference matters more than traditional gender norms. # Visual style The ad has a UGC style, making it feel like it was shot on a phone on the street. The production quality is average, and the editing is minimal, with no transitions. The video has a casual and authentic feel. # Hooks Spoken: 00:00–00:01: What is your favorite fragrance? Text overlay: 00:00–00:02: what is your / 00:00–00:02: favourite fragrance? Visual: 00:00–00:02: A medium shot shows a fair-skinned man with dark hair and a mustache standing outside on a city street. The man wears a white t-shirt and a gray patterned jacket. He is turned slightly to his right. In the background, people walk on the sidewalk and cars drive down the street. # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the pain point of finding a fragrance that is long-lasting and that people will compliment you on. The man says that the perfume 'stays on you pretty well and you get a few compliments' indicating that these are desirable qualities in a fragrance. # Value propositions - A fragrance that stays on you pretty well and you get a few compliments. # Benefits - Gets compliments # Features - Long-lasting scent # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a man who enjoys using a fragrance from the brand. # Storyline - 00:00–00:01 A woman asks a man what his favorite fragrance is. - 00:02–00:07 The man responds that his favorite fragrance is the Glossier perfume, the classic one. He acknowledges that he is not sure if it is a scent for men or women. - 00:07–00:17 The man explains that he bought the Glossier perfume while in London a few years ago and has kept wearing it since. He adds that it is definitely more of a feminine scent but that it stays on him pretty well and he gets a few compliments when he wears it.

# Ad summary The ad features an athletic-looking man interviewing several people involved in a running club to gather their opinions of a new electrolyte-enhanced hydration drink from Cadence. The runners are filmed after a workout session and share their experiences with the new beverage and how it compares to their regular hydration routine. # Brand positioning Cadence is presented as a hydration drink company looking to improve the hydration routines of athletes, specifically runners, with electrolyte enhanced beverages. The company is positioning itself to be a healthier drink option for staying hydrated for workouts, giving your body what it needs without the harmful additives of other drinks. The company aligns with athletes and a healthy lifestyle. # Product Cadence Core Hydration Complete Electrolytes is an electrolyte drink advertised for after long runs. Cadence is presented as an electrolyte enhanced drink that provides the electrolytes that water alone does not. It comes in different flavors such as melonberry. It contains zero caffeine. The ad addresses the barrier that drinking only water post-workout does not provide the electrolytes your body needs. # Visual style The ad has a scrappy, UGC feel. It appears to be filmed in natural light and not in a traditional studio, aside from the intro and outro which may be filmed in a studio. The camera movements are smooth with simple transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07 So we're here in London, we've joined a run club and we've given them some Cadence to see exactly how it compares to their regular hydration and what they think of it. Text overlay: 00:00–00:00 London / 00:01–00:01 we've joined a run club / 00:02–00:02 some Cadence / 00:03–00:03 to see exactly / 00:04–00:04 to their / 00:05–00:05 regular hydration / 00:06–00:06 so let's go find out. Visual: 00:00–00:01 A medium shot of the man presenter in a studio. He has a black jacket and a black and white hat on. He's holding a can of Cadence. / 00:01–00:02 A medium shot of the man running outside on a street. He's wearing all black, including a black and white hat. / 00:02–00:03 A close-up shot of a hand holding a can of Cadence Core Hydration, Citrus. The can is white with green accents. A hand opens the can. / 00:03–00:04 A medium shot of the man sitting on a bench in a park drinking the Cadence. / 00:04–00:07 A medium shot of the man presenter in a studio. He has a black jacket and a black and white hat on. He's holding a can of Cadence. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Drinking only water post-workout does not provide the electrolytes your body needs. One person says they aren't very good at getting the electrolytes they need after a workout. # Value propositions - Electrolyte enhanced drink that provides the electrolytes that water alone does not. - Healthy drink option for staying hydrated for workouts. - Perfect after a long run to hydrate with something that's good for you. - A really delicious way for me to get that as well. # Benefits - Stay hydrated - Something that's good for you - Helps me go to sleep - Get the electrolytes your body needs # Features - Electrolyte-enhanced hydration - Zero caffeine - Available in different flavors - Electrolytes # Call to action None used. # Social proof - "Melonberry is very good." – Mariam - "It's great. It feels really fresh after a run and the electrolytes just make it so much better." – Millie - "I love it, just after a long run, it's perfect to just hydrate with something that's good for me." – Rosie - "They keep me hydrated. I also use the night ones, which help me go to sleep. I find them perfect." – Mariam - "It's really helping me up my hydration... So this is like a really delicious way for me to get that as well." – Rosie - "I try, but I'm not very good at doing it, so this is going to make it a whole lot easier." – Millie # Point of view - Customer 85% – The ad showcases the customer's perspective through the interviewees sharing their experiences with the drink. - Brand 15% – The Brand is presented through the man in the ad. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with the man presenting the ad saying that his team has given the Cadence drink to a run club and he's going to interview them to see how it compares to their regular hydration routine and what they think of the drink. This is meant to frame the testimonial. - 00:07–00:10 00:07–00:10 The man then begins interviewing three people, Millie, Rosie, and Mariam, asking about how they are finding the new Cadence flavors. The ad takes on the customer's perspective, who are the interviewees. - 00:10–00:13 00:10–00:13 Mariam responds that she loves it, and the melonberry flavor is very good. Mariam is giving her perspective of the Cadence flavor and how good it is. - 00:13–00:18 00:13–00:18 Millie continues that it's great, it feels really fresh after a run, and the electrolytes make it so much better. Millie is explaining how she felt and the benefits of the drink. - 00:18–00:22 00:18–00:22 Rosie says she loves it, and it's perfect after a long run to hydrate with something that's good for you. She is giving her positive experience with the benefits of the drink. - 00:22–00:25 00:22–00:25 The man asks Rosie how it compares to her normal hydration routine, which is a response and continuation of the last statement. - 00:25–00:33 00:25–00:33 Mariam answers that these are the best ones because they feel like a sprite drink. They keep her hydrated, and she also uses the night ones to help her go to sleep. She finds them perfect. The perspective remains with the customers giving their opinions. - 00:33–00:41 00:33–00:41 Rosie adds that it's really helping her with her hydration, because she usually only drinks water and is not getting the electrolytes that her body needs. So this is a really delicious way for her to get that as well. Again, she is sharing her customer perspective. - 00:41–00:46 00:41–00:46 The man asks Millie if she normally has electrolytes after a run, and she says she tries but isn't very good at it, so this drink will make it easier for her. She continues giving her customer perspective.

# Ad summary This ad features Rylan Clark interviewing Pippa about her wellness habits. Pippa admits to taking 20 different supplements a day, and Rylan introduces her to Heights Vitals+, a capsule that contains 20 vital nutrients. # Brand positioning Heights is a wellness brand that offers a science-backed capsule called Vitals+ that contains 20 vital nutrients. The brand aims to simplify the process of taking multiple supplements by condensing them into one capsule. Heights positions itself as a science-backed solution for those who want to improve their overall well-being without the hassle of taking multiple supplements. # Product Heights Vitals+ is a science-approved capsule that contains 20 vital nutrients, including a full vitamin B complex and Omega 3 EPA and DHA. The product is designed for individuals who want to simplify their wellness routine by condensing multiple supplements into one capsule. It addresses the pain point of taking numerous supplements daily by offering a convenient and science-backed solution. # Visual style The ad has a polished, commercial aesthetic with a mix of outdoor and indoor settings. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with clear visuals and professional lighting. The ad incorporates animated graphics to illustrate the product's benefits. # Hooks Spoken: Pippa: So what about my skin, my nails, my hair? Text overlay: So what about / My skin? / My nails? / My hair? Visual: 00:00–00:02: A split screen shows Rylan holding a Heights product and Pippa holding a bottle of supplements. They are sitting at a table in a garden setting with trees and greenery in the background. Rylan is wearing a light blue quilted jacket, and Pippa is wearing a brown coat over a white turtleneck. They are engaged in a conversation. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is taking numerous supplements daily, as highlighted by Pippa's admission of taking about 20 different supplements a day. # Value propositions - Convenient and science-backed solution for those who want to improve their overall well-being without the hassle of taking multiple supplements # Benefits - Simplifies wellness routine - Condenses multiple supplements into one capsule - Improves overall well-being # Features - 20 vital nutrients - Full vitamin B complex - Omega 3 EPA, DHA - Science approved capsule # Call to action None used. # Social proof - LOVED BY Evening Standard Times Health The INDEPENDENT THE SUNDAY TIMES Men's Health - 4.8/5 based on 10,451 reviews # Point of view - Customer 50% – The ad features a customer, Pippa, who shares her experience with taking multiple supplements. - Brand 50% – The brand's POV is communicated through Rylan, who presents the product and its benefits. # Storyline - 00:00–00:02 The ad begins with Rylan Clark interviewing Pippa about her wellness habits. - 00:13–00:15 Pippa admits to taking about 20 different supplements a day. - 00:17–00:22 Rylan asks Pippa to name the supplements she takes, and she lists B complex, C, D, and something for her hair and eyes. - 00:22–00:27 Pippa explains that she gets hooked on supplements every time she sees an ad on social media. - 00:27–00:32 Rylan introduces Heights Vitals+, a capsule that contains 20 different nutrients. - 00:33–00:39 Rylan explains that all of Pippa's supplements can be condensed into one science-approved capsule. - 00:39–00:44 Pippa is skeptical, but Rylan assures her that it is science. - 00:44–00:50 Pippa asks about her skin, nails, and hair, and Rylan tells her she can have the Heights Vitals+ capsules, two a day. - 00:50–00:53 Rylan compliments Pippa, and she walks away. - 00:54–00:57 The ad concludes with Rylan holding the Heights Vitals+ bottle, promoting the product.

# Ad summary The ad showcases SoFi as the official bank of various prominent organizations and sporting events, highlighting SoFi's wide reach, smart money moves, and access to exclusive member events. # Brand positioning SoFi is presented as a modern, innovative financial institution aiming to be associated with major cultural and sporting events, signifying its broad appeal and relevance to a wide audience. The brand aims to occupy a space in the consumer's mind as a provider of smart money moves. SoFi aligns with a lifestyle of attending events, being successful, and enjoying life, which promotes a sense of aspiration and exclusivity. The brand positions itself as a key player in finance and lifestyle enhancement by connecting financial services with exclusive experiences, which contrasts with traditional banks by promoting a fun lifestyle associated with finance. It positions itself functionally by offering access to banking, investing, and crypto services, as well as emotionally by offering access to exclusive member events. # Product SoFi offers a comprehensive suite of financial services, including banking, investing, and cryptocurrency options, accessible via a mobile app. It is designed for individuals aiming to make smart financial decisions and enjoy exclusive event access, as inferred by the tagline and the showcased events. The app features high savings APY, facilitates diverse financial activities, and promotes the idea that users can be in control of their money. It also suggests that the product addresses the barrier of missing out on exclusive experiences by offering its members access to unique events. The product is positioned as a tool for making smart money moves and enhancing lifestyle by offering financial tools and access to sought-after events, thereby enticing the viewer to try or buy. # Visual style The ad has a clean, vibrant aesthetic with bright colors and dynamic shots. The editing style involves quick cuts to match the fast-paced rhythm and highlight various SoFi-sponsored events and activities. The production quality is high, combining professional commercial footage with elements that have a UGC feel, creating a balance between polished marketing and authentic user experience. A recurring visual motif is the use of SoFi's teal brand color and logo, which reinforces brand recognition across different scenes. The pacing is fast, with approximately 20 cuts in 21 seconds. Many cuts are timed to the music and voiceover, synchronizing visual and auditory elements to maintain viewer engagement and rhythm. # Hooks Spoken: Let's go SoFi! Text overlay: The Official Bank of... Visual: 00:00–00:02: Three men stand on a city street. One holds a microphone with a white square head toward the other two. The man on the left is wearing a green hat, black t-shirt, and grey shorts. The man in the middle is wearing a short sleeve blue button-down shirt and white shorts. The man on the right is wearing a light blue t-shirt and tan shorts. The man on the left has a SoFi logo on a blue speech bubble sign. The middle man has the words Let’s Go on a blue speech bubble sign. In the background, there is a busy downtown street with tall brick buildings and traffic lights. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of missing out on exclusive events and financial opportunities by offering access to SoFi member events and high savings APY. # Value propositions - Get access to exclusive member events # Benefits - Smart money moves - Access to exclusive member events # Features - Mobile app for banking, investing, and crypto - High savings APY # Call to action Follow us to see how you can get access to exclusive member events like these. # Point of view - Customer 15% – Casual enthusiasts are shown enjoying events. - Brand 80% – Official voice of the company through logos, visuals, and text claims. - Expert 5% – A woman gives encouragement to 'Get your money right.' # Storyline - 00:00–00:02 Three people hold up SoFi signs and chant, showing enthusiasm and support for the brand. - 00:02–00:03 00:02–00:03: A basketball court is shown, establishing SoFi's partnership with the NBA. - 00:03–00:03 00:03–00:03: A black sign with the NBA and SoFi logo establishes SoFi as 'Official Bank of the NBA.' - 00:04–00:06 00:04–00:06: The CMA Fest logo and country singer on stage emphasize SoFi's association with music and entertainment. - 00:06–00:07 00:06–00:07: A woman jumps in front of the CMA Fest sign, further associating SoFi with popular events. - 00:07–00:08 00:07–00:08: A person holds a phone displaying the SoFi app interface, highlighting the ability to manage banking, investment, and crypto. - 00:09–00:09 00:09–00:09: The phone displays the SoFi checking and savings page, highlighting 'Highest savings APY.' - 00:10–00:11 00:10–00:11: A man walks in front of the SoFi logo in a white t-shirt, associating the brand with a casual spokesperson. - 00:11–00:13 00:11–00:13: A shot of SoFi Stadium, home of the Los Angeles Chargers, showcasing the brand's sports partnership. - 00:13–00:13 00:13–00:13: Women walk through SoFi Stadium, associating the brand with attending events. - 00:14–00:15 00:14–00:15: A trophy for 'TGL presented by SoFi' and a golfer highlight SoFi's presence in professional golf. - 00:15–00:16 00:15–00:16: People wave and cheer from stadium seats, visually reinforcing the idea of exclusive member events. - 00:16–00:17 00:16–00:17: SoFi branded decor and balloons suggest a party or event, continuing to promote event access. - 00:17–00:18 00:17–00:18: A woman walks into a SoFi event, emphasizing real-life engagement. - 00:19–00:20 00:19–00:20: A woman speaks to the camera encouraging viewers to 'Get your money right,' concluding with a call to action.

# Ad summary A woman interviews people on the street about Hawaiian Punch, then offers them a sample of Magna Island Punch, highlighting that it has zero sugar, three types of magnesium, and electrolytes. # Brand positioning Magna is presented as a healthy alternative to sugary drinks like Hawaiian Punch. The brand is positioned as a zero-sugar option that still tastes great, while also providing additional health benefits like magnesium and electrolytes. The brand aims to occupy the space of a functional and health-conscious beverage that doesn't compromise on taste. The brand aligns with a lifestyle focused on wellness and physical activity, pushing against the norm of sugary, unhealthy drinks. The brand positioning is both functional (zero sugar, magnesium, electrolytes) and emotional (feeling good about making a healthy choice). # Product Magna Island Punch is a zero-sugar beverage that offers a healthy alternative to sugary drinks. It contains three different types of magnesium to help with focus, energy, and recovery, as well as electrolytes for maximum hydration. The product is for people who are health-conscious and want a tasty drink without the negative effects of sugar. The ad highlights the product's unique selling points: zero sugar, multiple types of magnesium, and electrolytes. It is implied that the product is suitable for consumption after physical activity, as the man in the video says he would go "ten more miles on my bike" after drinking it. The ad addresses the purchase barrier of health concerns associated with sugary drinks by emphasizing the zero-sugar content and additional health benefits. # Visual style The ad has a casual, UGC-style aesthetic. The editing style includes quick cuts and some jump cuts, giving it a fast-paced feel. The production quality is decent, but it still feels like a user-generated video. The pacing is fairly consistent throughout the ad. The cuts and text overlays are timed to the music beats and voiceover lines. # Hooks Spoken: Have you ever heard of Hawaiian Punch? Text overlay: HAVE YOU EVER HEARD Visual: 00:00–00:02: A woman with long brown hair, wearing a black dress, stands on a sidewalk with palm trees in the background. She holds a microphone and interviews a man wearing sunglasses and a black t-shirt. The camera is at eye level and slightly shaky, giving it a casual feel. # Funnel stage Consideration # Pain points The ad highlights the high sugar content in popular drinks like Hawaiian Punch, implying that consumers are unknowingly consuming unhealthy amounts of sugar. "What if I told you that there's actually 26 grams of sugar in that?" # Value propositions - A healthy alternative to sugary drinks - Tastes great without the negative effects of sugar - Provides additional health benefits like magnesium and electrolytes # Benefits - Helps with focus - Helps with energy - Helps with recovery - Maximum hydration # Features - Zero sugar - Three different types of magnesium - Electrolytes # Call to action Choose Magna. drinkmagna.com # Social proof - "Tastes pretty good" – Male 1 (Customer) - "Tastes even better" – Male 1 (Customer) - "Love it" – Male 1 (Customer) - "I'd go ten more miles on my bike" – Male 1 (Customer) # Point of view - Customer 10% – The man trying the drink provides a customer perspective through his reactions and comments. - Brand 90% – The woman interviewing people and presenting the product represents the brand's official voice. # Storyline - 00:00–00:02 The ad begins with a woman interviewing people on the street about Hawaiian Punch. - 00:00–00:02 She asks a man if he has ever heard of Hawaiian Punch, and he responds, "Who hasn't heard of Hawaiian Punch?" - 00:02–00:05 The woman offers the man a sample of a drink that she says tastes like Hawaiian Punch. - 00:05–00:06 The man takes a sip and says it tastes pretty good. - 00:06–00:09 The woman reveals that the drink actually has 26 grams of sugar. - 00:09–00:12 The man jokingly says he would rather "go into the ocean and let a shark eat me." - 00:12–00:16 The woman then offers him a different drink to try out, which is Magna Island Punch. - 00:16–00:18 The man tries the Magna Island Punch and says it tastes even better. - 00:18–00:20 The woman reveals that the Magna Island Punch has zero sugar. - 00:20–00:21 The man says he would go "ten more miles on my bike" after drinking it. - 00:22–00:28 The woman explains that Magna Island Punch also has three different types of magnesium to help with focus, energy, and recovery, as well as electrolytes for maximum hydration. - 00:28–00:31 The woman gives the man a bottle of Magna Island Punch and asks if he will choose Magna from now on. - 00:30–00:31 The man responds, "All the time." - 00:31–00:33 The ad ends with the woman encouraging viewers to choose Magna and visit the website drinkmagna.com.

# Ad summary This video features street interviews where various individuals are given Oats Overnight to try. They react with surprise and delight at the taste and texture of different flavors like Chocolate Chip Cookie Dough, Cinnamon Roll, and French Toast. The ad highlights the product's unexpected deliciousness, balanced sweetness, and satisfying consistency, addressing common perceptions that healthy food might not taste good. The video concludes by showcasing a variety pack of flavors, encouraging viewers to try them. # Brand positioning The brand Oats Overnight is presented as an innovative, convenient, and delicious solution for breakfast or a healthy snack that challenges the perception of 'healthy' food being bland or difficult. It aims to occupy a space in the consumer's mind as a delightful and effortless way to consume oats, differentiating itself from traditional oatmeal that requires cooking or often lacks appealing flavor and texture. The brand aligns with values of convenience, health-consciousness, and enjoyment, promoting a lifestyle where nutritious eating doesn't compromise on taste or require extensive preparation. It pushes against the norm of overnight oats being a DIY, sometimes unappetizing, endeavor by offering ready-to-mix, flavorful options. The positioning is both functional (easy, protein-rich) and emotional (delicious, surprising, satisfying). # Product The product is 'Oats Overnight,' an overnight oat mix that is shaken with liquid and consumed, presented in a small, flexible pouch. It is for anyone looking for a convenient, tasty, and healthy meal or snack, particularly those who are active, busy, or health-conscious but don't want to sacrifice flavor. Explicitly stated product details include various flavors like Chocolate Chip Cookie Dough (with 20g protein) and Cinnamon Roll, and French Toast. The ad highlights that the product is 'really good,' 'delicious,' 'very flavorful,' 'not too sweet,' and 'smooth,' addressing the common perception that healthy foods might not taste good. The 'Chocolate Chip Cookie Dough' flavor explicitly states '20g' of protein. The ad emphasizes tasting specific flavors, suggesting a high quality of flavor replication. Purchase barriers like 'healthy food doesn't taste good' or 'oats have a bad texture' are directly addressed by testimonials praising the taste and texture. The product is shown being consumed on the go, outdoors, implying it's suitable for busy mornings or post-workout recovery. # Visual style The ad employs a highly scrappy, UGC-like visual style with a quick editing rhythm. Production quality feels low-fi and authentic, resembling street interviews or casual social media content, which supports an intended tone of genuine, unscripted reactions. The editing style features quick cuts between different individuals, maintaining high pacing throughout. There are no static shots; all shots are relatively short, contributing to the fast rhythm. The camera work is primarily handheld and close-up, often from a first-person POV (the interviewer's perspective), making the viewer feel directly involved in the conversation. There are no noticeable visual motifs beyond the consistent handheld, close-up framing. The pacing is consistently fast, with numerous cuts per minute, keeping the viewer engaged. Audio-visual sync is prominent, with cuts precisely timed to the start and end of each speaker's brief comment, and text overlays appearing in sync with the spoken words they represent. # Hooks Spoken: Oh, wow / Wow, that's really GOOD / I've never tried Oats Overnight. Wow. That's great. Text overlay: Oh, wow / really / GOOD / overnight / That's great Visual: Close-up, slightly low-angle shot, handheld POV of an interviewer's hand (light-skinned, short nails) holding a small black microphone towards a man (light brown skin, dark hair, dark stubble, wearing a blue and red baseball cap, sunglasses, white t-shirt, white towel draped over shoulders). The man is looking at the interviewer, with a slight smile, talking. He holds a light beige "oats over night" branded shaker bottle with a green strap. Background is a green chain-link fence, suggesting a tennis or basketball court, with palm trees and a sunny sky. / Close-up, eye-level shot, handheld POV of the interviewer's hand holding a microphone towards a woman (fair skin, long blonde hair, black t-shirt). She holds the "oats over night" shaker bottle in her left hand and a "oats over night chocolate chip cookie dough" pouch in her right. She looks at the interviewer with a surprised and impressed expression. Background is a sandy beach with palm trees and distant buildings under a bright sky. / Close-up, eye-level shot, handheld POV of the interviewer's hand holding a microphone towards a young man (fair skin, curly light brown hair, blue t-shirt with a cowboy hat graphic). He holds a "oats over night" pouch in his right hand. He looks at the interviewer with a friendly, slightly surprised expression, smiling. Background is a sandy beach with palm trees and distant buildings. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point that healthy food often tastes bad or has an unappealing texture. Customers express surprise and relief that Oats Overnight actually tastes good, implicitly contrasting it with prior negative experiences with healthy options. This is conveyed through phrases like "It's actually really good, I'm not even going to lie" and "I'm so excited it actually tastes good. I don't have to lie right now." # Value propositions - really good - I can taste the chocolate chip - I love the cookie flavor - tastes like a cinnamon roll - Cinnamon hints are good - very flavorful - not too sweet - nice and smooth, creamy - thick, which is good sometimes. You don't want to feel like you're drinking water. - I'm so excited it actually tastes good. I don't have to lie right now. - This could be a lot worse. - 20g - little variety pack # Benefits - really good - very flavorful - not too sweet - sweet but it's not overpowering - nice and smooth, creamy - good - delicious - don't want to feel like you're drinking water - I need like ten of these right now - I would rip this every morning - I'm so excited it actually tastes good - This could be a lot worse - perfect # Features - chocolate chip - cookie flavor - Cinnamon roll - French toast - 20g - smooth - creamy - thick - variety pack # Call to action try it out # Social proof - Oh, wow" – Male 1 (Customer) - Wow, that's really GOOD" – Female 1 (Customer) - I've never tried Oats Overnight. Wow. That's great." – Male 2 (Customer) - That's actually really good." – Male 1 (Customer) - It's actually really good, I'm not even going to lie." – Female 2 (Customer) - Wow, I can taste the chocolate chip." – Male 1 (Customer) - I love the cookie flavor." – Male 3 (Customer) - Definitely cookie dough." – Female 1 (Customer) - Definitely taste the cookie dough." – Male 4 (Customer) - It tastes like a cinnamon roll." – Male 2 (Customer) - Cinnamon hints are good." – Male 3 (Customer) - It's very flavorful." – Male 2 (Customer) - This is awesome." – Male 1 (Customer) - I can definitely taste the French toast." – Female 3 (Customer) - Slight hint of French toast." – Female 4 (Customer) - Actually really good." – Female 3 (Customer) - I like a little bit of sweet." – Female 3 (Customer) - I got a sweet tooth." – Male 3 (Customer) - It's a little sweet but it's not too sweet." – Male 5 (Customer) - Not too sweet." – Male 1 (Customer) - Sweet but it's not overpowering." – Male 2 (Customer) - It's nice and smooth, creamy." – Female 1 (Customer) - Really good." – Male 4 (Customer) - I like the texture." – Male 1 (Customer) - It's really thick. Kind of thick, which is good sometimes. You don't want to feel like you're drinking water." – Female 3 (Customer) - The texture is difficult for me. It's a matter of personal taste." – Female 4 (Customer) - The texture is tough, but I like that texture." – Male 5 (Customer) - It's really, really good." – Male 6 (Customer) - This is delicious." – Male 1 (Customer) - I need like ten of these right now." – Female 2 (Customer) - It's really awesome." – Female 1 (Customer) - I would rip this every morning." – Male 2 (Customer) - I like it." – Male 5 (Customer) - I'm so excited it actually tastes good. I don't have to lie right now." – Female 3 (Customer) - This could be a lot worse. I'm sorry!" – Female 4 (Customer) - This is perfect." – Male 5 (Customer) # Point of view - Customer 100% – The entire ad consists of street interviews where various individuals taste the product and give their direct, unscripted feedback. # Storyline - 00:00–00:00 An interviewer (hand visible) offers a man in athletic wear a shaker bottle with Oats Overnight. The man is surprised by the initial taste, exclaiming 'Oh, wow.' This sets an immediate positive tone and introduces the product with an authentic, unprompted reaction. The perspective is customer-centric, focusing on genuine first impressions. - 00:00–00:01 A woman on the beach is offered the product. She tastes it and reacts with surprise and strong approval, stating it's 'really GOOD.' This reinforces the positive first impression from a different demographic and setting, building on the initial surprise with stronger validation. The perspective remains customer-centric, emphasizing taste satisfaction. - 00:01–00:02 A young man on the beach is offered the product. He states he's 'never tried Oats Overnight' and reacts with 'Wow, that's great.' This highlights a potential new customer experiencing the product for the first time, implying its broad appeal even to those unfamiliar with the brand. It continues the theme of positive, surprised reactions. - 00:02–00:03 The first man (from 00:00) drinks more from the shaker, confirming his positive impression with 'That's actually really good.' This solidifies his initial positive reaction, showing sustained enjoyment and credibility. - 00:03–00:05 A young woman on the beach tries the product, covering her mouth in surprise and then saying, 'It's actually really good, I'm not even going to lie.' This adds a layer of authenticity by implying an expectation of disappointment that was subverted, making the positive feedback more impactful. Her tone is genuine and slightly playful. - 00:05–00:06 The interviewer shows the first man the Chocolate Chip Cookie Dough packaging, and he asks, 'Is that chocolate chip in it?' This transitions from general taste to specific flavor identification, suggesting the flavors are distinct and recognizable. - 00:06–00:07 The man confirms, 'Wow, I can taste the chocolate chip,' reinforcing the previous point about accurate flavor profiles. This provides specific positive feedback on a key product attribute. - 00:07–00:08 A shirtless man on the beach is shown the Chocolate Chip Cookie Dough packaging and states, 'I love the cookie flavor.' This continues the positive feedback on specific flavors, showcasing variety and appeal. - 00:08–00:09 The woman from 00:00-00:01 is shown the Chocolate Chip Cookie Dough packaging and affirms, 'Definitely cookie dough.' Her confident statement adds weight to the flavor claim. - 00:09–00:10 A young man on the street confirms, 'Definitely taste the cookie dough.' Multiple people confirming the flavor consistency builds product credibility. - 00:10–00:11 The young man from 00:01-00:02 is shown the Cinnamon Roll packaging and states, 'It tastes like a cinnamon roll.' This introduces another flavor and continues the theme of accurate, delicious flavor profiles. - 00:11–00:12 The shirtless man from 00:07-00:08 is shown the Cinnamon Roll packaging and says, 'Cinnamon hints are good.' He focuses on a specific aspect of the flavor, adding a nuanced positive review. - 00:12–00:13 The young man from 00:01-00:02 reinforces his positive impression of the Cinnamon Roll flavor, calling it 'very flavorful.' This solidifies the impression of delicious variety. - 00:13–00:14 The first man from 00:00 (tennis court) calls the product 'awesome,' a general but strong positive endorsement. - 00:14–00:15 A woman with curly hair on the beach is shown the French Toast packaging and says she can 'definitely taste the French toast.' This introduces yet another appealing flavor, further demonstrating variety. - 00:15–00:16 An older woman on a bench is shown the French Toast packaging and notes a 'slight hint of French toast.' Her more measured but still positive feedback contributes to the overall impression of authentic flavor. - 00:16–00:17 The woman from 00:14-00:15 states the product is 'actually really good,' reiterating the consistent positive sentiment across different flavors and individuals. - 00:17–00:18 She further elaborates, 'I like a little bit of sweet,' indicating a preference for balanced sweetness. This transitions the narrative to discussing the sweetness level. - 00:18–00:19 The shirtless man on the beach states, 'I got a sweet tooth,' personalizing his preference and adding context to his appreciation for the product. - 00:19–00:20 A man in a striped shirt sitting on a bench says, 'It's a little sweet but it's not too sweet.' This provides a balanced assessment of sweetness, addressing a potential concern for some consumers. - 00:20–00:21 The man from the tennis court (00:00) agrees, 'Not too sweet,' confirming the balanced sweetness. - 00:21–00:22 The young man from 00:01-00:02 says, 'Sweet but it's not overpowering,' further clarifying the appealing sweetness level. This addresses potential concerns about cloying sweetness often associated with flavored products. - 00:22–00:23 The woman from 00:00-00:01 adds that it's 'nice and smooth, creamy,' shifting the discussion to texture and highlighting a desirable attribute for a drinkable product. - 00:23–00:24 The young man from 00:09-00:10 states it's 'really good,' a general positive remark that also implies satisfaction with the texture and overall experience. - 00:24–00:25 The man from the tennis court agrees, 'I like the texture,' confirming the positive feedback on texture. - 00:25–00:26 The woman from 00:14-00:15 says, 'It's really thick,' directly describing the texture. - 00:26–00:28 She elaborates, 'kind of thick, which is good sometimes, you don't want to feel like you're drinking water.' This provides a rationale for the thick texture, framing it as a positive and satisfying attribute. - 00:28–00:30 The older woman from 00:15-00:16 expresses a contrasting opinion: 'The texture is difficult for me.' This adds a moment of realistic feedback, making the other positive reviews seem more credible, as not every product is for everyone. - 00:30–00:31 She continues, 'it's a matter of personal taste,' framing her negative comment as subjective rather than an objective flaw of the product. This maintains a respectful and balanced tone. - 00:31–00:33 The man in the striped shirt from 00:19-00:20 states, 'The texture is tough but I like that texture.' This immediately counters the previous negative comment with a positive spin on the same attribute, showing that different preferences exist. - 00:33–00:34 A young man on a basketball court says, 'really, really good,' providing another enthusiastic, general positive review. - 00:34–00:35 The man from the tennis court exclaims, 'This is delicious!' a strong positive endorsement. - 00:35–00:36 The woman from 00:03-00:05 points to herself and says, 'I need like ten of these right now,' indicating high desire and implying she would purchase the product. This shifts from taste assessment to desire. - 00:36–00:37 The woman from 00:00-00:01 says, 'It's really awesome,' another strong general positive review. - 00:37–00:38 The young man from 00:01-00:02 says, 'I would rip this every morning,' highlighting the product's suitability for a daily routine and strong personal preference. - 00:38–00:39 The man in the striped shirt from 00:19-00:20 gives a simple but firm endorsement, 'I like it.' - 00:39–00:43 The woman from 00:14-00:15 expresses excitement, 'I'm so excited it actually tastes good, I don't have to lie right now [laughter].' This is a strong, humorous, and authentic testimonial, directly addressing the pain point of bad-tasting healthy food. It implies past negative experiences with other healthy foods. - 00:44–00:47 The older woman from 00:15-00:16, after tasting, humorously says, 'This could be a lot worse. I'm sorry! [laughter],' providing a lighthearted, slightly sarcastic but ultimately acceptable endorsement, implying it's better than expected. - 00:47–00:52 The interviewer then presents a box of various Oats Overnight flavors to the older woman and the man in the striped shirt, showing 'Strawberries & Cream,' 'Apple Cinnamon,' and asking, 'It's a little variety pack, try it out.' The man responds, 'This is perfect.' This segment highlights the variety of flavors available and encourages trial, ending on a positive note about product options.