What is the Humor ad format?

# Ad summary This ad promotes Loop Switch earplugs, which are presented as versatile and stylish earplugs for different social situations. The ad uses a lighthearted approach, presenting the product as a modern solution for sound control. The ad also leverages a recent engagement to highlight the product's practicality. # Brand positioning Loop is presented as a modern, lifestyle-oriented brand focused on providing adaptable hearing solutions. The brand emphasizes versatility, style, and personalization. Loop aims to position itself as an essential accessory for individuals seeking sound control in various social situations, differentiating itself by offering products that are both functional and fashionable. The brand aligns with a lifestyle that values both social engagement and personal comfort, pushing against the perception of earplugs as solely for industrial or medical use. # Product The Loop Switch earplugs are presented as versatile, adjustable earplugs designed for various social settings. The product features three modes that can be manually switched to adjust the level of noise reduction: "Quiet mode" for focus, "Engage mode" for socializing, and "Experience mode" for going out and concerts. The earplugs are marketed towards users who want to control their auditory experience without sacrificing style or social interaction. The product comes in a small, portable carrying case. The earplugs address the barrier of discomfort or inconvenience associated with traditional earplugs. # Visual style The ad has a bright, natural aesthetic, with a mix of outdoor and indoor shots. The editing style is quick-cut, and transitions are relatively smooth. The production quality is high, suggesting a polished commercial feel. The pacing is upbeat, with cuts timed to the music beats. # Hooks Text overlay: I finally proposed to my girlfriend and she said... Visual: 00:00–00:03: A man kneels on a stone path overlooking the ocean, proposing to a woman. He is fair-skinned with dark hair, wearing sunglasses, a black t-shirt, and white shorts. She is also fair-skinned with long, wavy brown hair, wearing a white button-down shirt and striped pants. They are on a stone path with greenery and cacti. The ocean is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The potential pain point is the need for versatile hearing protection in a variety of social settings. The ad uses the line: "Now she can finally have earplugs for every situation!" which underscores the product's ability to address diverse auditory needs. # Value propositions - Versatile earplugs for any situation - Stylish and functional design # Benefits - Control sound levels in different social situations - Focus better in quiet environments - Socialize comfortably - Enjoy concerts and going out # Features - Three adjustable modes: Quiet mode, Engage mode, and Experience mode - Portable carrying case # Call to action Choose yours at Loop earplugs 💍 # Social proof - None used. # Point of view - Customer 70% – The ad features a customer using the product in different settings. - Brand 30% – The ad uses overlay text to communicate features and benefits directly. # Storyline - 00:00–00:03 The ad opens with a man proposing to his girlfriend. - 00:00–00:03 The ad uses text overlay to reframe the moment as an endorsement of Loop Switch earplugs. - 00:03–00:05 The man's proposal is now framed as a means of providing his fiance with earplugs for every situation. This is conveyed in a lighthearted, celebratory tone. - 00:05–00:06 The ad transitions to a close-up shot of the earplug, showing its adjustable design. - 00:06–00:10 The product is shown in use at various locations with text overlay that specifies each mode. - 00:10–00:13 The ad features the man holding the Loop earplug carrying case and presenting the product to the camera. - 00:11–00:13 The ad ends with a shot of the earplugs inside the Loop carrying case.

# Ad summary This ad promotes the Solitaire Cash app, suggesting users can earn real money just by playing the game. The ad features a playful fairy character who clarifies that while she may not be real, the cash from playing Solitaire Cash is definitely real. It emphasizes that the game offers magical gameplay and real rewards without ads or nonsense. # Brand positioning Solitaire Cash is presented as a legitimate opportunity to earn real money through a mobile game. The brand aims to position itself as a fun, rewarding, and skill-based platform that differentiates itself from other mobile games by offering tangible financial incentives. It promotes the idea that players can transform their leisure time into a chance to earn actual rewards, challenging the norm that mobile gaming is purely recreational. # Product Solitaire Cash is a mobile game app that allows players to earn real cash rewards by playing solitaire. The game provides a seamless, ad-free experience where players can earn real cash just by playing with skill. The game offers magical gameplay and real rewards, emphasizing that it's not just a fairy dust fantasy. Players can withdraw earnings through various payment methods, including AMEX, PayPal, and Apple Pay. The ad highlights that there are no ads and no nonsense, and that the game is available for download on the App Store and Galaxy Store. # Visual style The ad has a polished and whimsical visual style, with bright lighting and soft focus to create a dreamy, magical feel. The editing includes quick cuts between the fairy and the gameplay footage, with graphics timed to the music beats to add energy. The production quality is high, with professional-looking animations and seamless transitions, giving it a commercial feel. # Hooks Spoken: 00:01–00:07: I may not be real, but the cash from Solitaire Cash definitely is. Text overlay: Be REAL / BUT / THE CASH FROM / SOLITAIRE CASH / DEFINITELY / IS Visual: 00:01–00:07: A close-up of the fairy, against the same bright background, shows her speaking directly to the camera. An incoming message notification appears above her head from Solitaire Cash that reads, “You received $237 USD from Solitaire Cash”. She smiles. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points This ad implies that users want to earn money with a fun and easy to access game that is free from ads and nonsense. # Value propositions - Earn cash rewards just by playing with skill # Benefits - Earn real cash by playing with skill. - Ad-free experience - No nonsense gameplay # Features - Real cash rewards - Magical gameplay - Available on App Store and Galaxy Store # Call to action PLAY NOW # Point of view - Brand 100% – The official brand voice speaks directly to the audience through the fairy character, showcasing the game and its features. # Storyline - 00:00–00:05 A fairy appears in a bright, whimsical setting to introduce the Solitaire Cash app. - 00:01–00:07 The fairy emphasizes her fictional nature before highlighting the tangible benefits of Solitaire Cash. This is framed as a contrast, suggesting that even if she is not real, the app's financial rewards are. - 00:06–00:07 The ad transitions from the fairy to a notification on a mobile device, displaying a payment received from Solitaire Cash, illustrating the app's reward system. - 00:07–00:12 The fairy denies that this is some “fairy dust fantasy”. She explains that it’s real cash that can be earned just by playing with skill. - 00:07–00:20 The ad shifts to actual gameplay footage, demonstrating a user playing Solitaire Cash. A hand moves cards strategically against a backdrop of a whimsical, enchanted forest. - 00:12–00:16 The fairy highlights the lack of ads and nonsense, then reiterates that gameplay is magical with real rewards. - 00:20–00:24 The ad presents a screen showing a balance of $85.46 in the app, then rapidly increasing to $228, alongside payment options such as AMEX, PayPal, and Apple Pay, reinforcing the financial incentives of the game. - 00:24–00:29 The ad concludes with the Solitaire Cash logo and a final call to action, encouraging viewers to "PLAY NOW," and listing “Available on App Store” and “Available on Galaxy Store”.

# Ad summary Hugh Jackman is in his kitchen preparing an AG1 drink and talking about his neighbors. The concept is to highlight the celebrity's quirky personality and humorous knowledge of ants. # Brand positioning AG1 is presented as a convenient way to get a daily dose of essential nutrients and improve overall health. It promotes a lifestyle of prioritizing health and well-being, even for busy individuals who may not have time for extensive meal preparation. The brand positions itself as a functional and convenient solution for those seeking to optimize their health routine. By featuring celebrity Hugh Jackman, the brand aims to connect with a wide audience. The brand is presented in a playful and comical way. # Product AG1 is a dietary supplement powder that delivers a comprehensive blend of vitamins, minerals, probiotics, and superfoods in one daily serving. The ad shows the powdered supplement being mixed into water using the provided metal bottle, creating a green drink that is then consumed. The product is for anyone looking to support their overall health and wellness. By consuming AG1, Hugh Jackman implies that it is a product worth trying or buying to maintain health. # Visual style The ad has a polished and bright aesthetic, with a clean and modern kitchen setting. The shots are well-lit, and the camera work is stable. The editing rhythm is paced, with a mix of static and dynamic shots, including some quick cuts to match the comedic timing. The production quality is high, giving it a professional commercial feel. # Hooks Spoken: Just told my neighbors how uh what the. [Stuttering] Drinking? Excuse me. Visual: 00:02–00:03 Zoomed in view of Hugh Jackman as he grabs a spoon and puts AG1 powder into the water bottle. / 00:03–00:05 Hugh Jackman looks up with the spoon in his hand and addresses the camera. / 00:05–00:07 Hugh Jackman is preparing the drink as he is interrupted. # Funnel stage Top of funnel (Awareness) # Pain points The product is intended to fix the pain point of not getting enough essential nutrients and not prioritizing personal health. # Value propositions - Convenient and easy way to get a daily dose of essential nutrients - Helps to maintain health and wellness # Benefits - Supports overall health and wellness # Features - Dietary supplement powder - Mix into water - Drink # Call to action None used. # Social proof - “Just told my neighbors how uh what the.” – Hugh Jackman (Brand ambassador) - I am full of useful knowledge. - Hugh Jackman (Brand ambassador) # Point of view - Brand 100% – The entire ad is from the brand's perspective and told through their chosen creator. # Storyline - 00:00–00:02 The scene opens with a clapperboard indicating a film shoot is in progress. Hugh Jackman is standing in his kitchen next to a counter with AG1 products on it. - 00:02–00:08 Hugh Jackman starts preparing AG1, putting the powder in a water bottle. He is then interrupted by the camera crew. - 00:03–00:05 Hugh Jackman informs the viewer that he just told his neighbors about how he drinks AG1. - 00:08–00:11 Hugh Jackman then makes a comment about his neighbors being from New Jersey. - 00:11–00:16 He transitions to a joke. - 00:17–00:24 Hugh Jackman then dances around the kitchen and shakes the AG1 in the bottle. - 00:25–00:31 He sits down and states how he'll go night-clubbing as long as it's 3 in the afternoon. - 00:32–00:40 Hugh Jackman then calls his neighbor to tell him that ants can lie. - 00:40–00:44 Hugh Jackman starts to dance again. - 00:44–00:50 He states that he is full of useful knowledge before drinking the AG1.

# Ad summary An ad for Drunk Elephant's C-Firma Fresh Day Serum, this video features a woman showing the product alongside her orange ricotta pancakes. She first shares that she uses the product as part of her daily skincare routine. She then prepares breakfast with oranges, before returning to describe how the serum helps brighten, firm, and protect her skin, and encourages the viewer to try it as well. # Brand positioning Drunk Elephant is presented as a brand focused on incorporating skincare into everyday routines and healthy lifestyles. The ad implies that the brand offers products with beneficial ingredients, in this case Vitamin C. By integrating the serum into a morning breakfast routine, Drunk Elephant aims to normalize skincare as a part of a healthy lifestyle. The pairing with food could suggest that the brand prioritizes ingredients that are good for your body, not just your skin. The brand occupies a premium space in the beauty and personal care market, positioning itself as more than just a functional product but a component of an aspirational, self-caring daily ritual. # Product The Drunk Elephant C-Firma Fresh Day Serum is presented as a product that firms, brightens, and protects the skin. The user applies drops of the serum to her face in the morning. It is described as a daily dose of Vitamin C and implies that the product will help the user to start their day in a healthy way. The packaging is white with a bright orange cap and printed with product details. # Visual style The ad has a bright, clean aesthetic with natural lighting and a focus on simplicity and elegance. The shots are well-composed and the transitions are smooth. It uses a hybrid editing style with a UGC feel while remaining polished. The pacing is consistent and moderate, with cuts timed to the voiceover. # Hooks Spoken: Female 1: Just like every morning, the very first thing I do, before starting my day, is my skincare. Visual: 00:00–00:02: A high-angle shot shows a plate of pancakes with syrup and a pat of butter, along with orange slices and the Drunk Elephant C-Firma Fresh Day Serum. The plate sits on a beige tablecloth. The lighting is bright and warm. / 00:02–00:04: A medium close-up shot shows a woman in a white bathrobe holding the Drunk Elephant C-Firma Fresh Day Serum in front of her face. She pumps the serum onto her hand. The background is blurred. / 00:04–00:06: A close-up shot shows the woman applying the serum to her face. The camera zooms in slightly as she rubs the serum onto her cheek and neck. # Funnel stage Consideration # Pain points None used. # Value propositions - Your daily dose of Vitamin C - The Drunk Elephant C-Firma Fresh Day Serum is the first step of your day # Benefits - The Drunk Elephant C-Firma Fresh Day Serum is the first step of your day - Brightens skin - Firms skin - Protects skin # Features - Vitamin C - Firms - Brightens - Protects # Call to action And you need it too. # Social proof - “And lately, I've been using the Drunk Elephant C-Firma Fresh Day Serum.” – Female 1 (Customer) - “It's my daily dose of Vitamin C, or maybe I should say one of them, because just like I put it on my skin, I also like to eat it too.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the point of view of a woman incorporating the product into her morning routine. # Storyline - 00:00–00:01 The ad opens with a plate of pancakes and the Drunk Elephant C-Firma Fresh Day Serum on a plate. The intention is to imply that the product is another daily essential. - 00:01–00:06 00:01–00:06: The woman shares that skincare is the first thing she does every morning. The intention is to establish that the product is part of her daily routine. - 00:06–00:10 00:06–00:10: She adds that she has been using the Drunk Elephant C-Firma Fresh Day Serum lately. The intention is to introduce the specific product. - 00:10–00:26 00:10–00:26: She calls the serum her "daily dose of Vitamin C", before cutting to her preparing orange ricotta pancakes. The intention is to imply that both the serum and the pancakes are part of a healthy lifestyle. - 00:26–00:29 00:26–00:29: Returning to the serum, the woman shares that the serum helps brighten, firm, and protect her skin. The intention is to convey the product's specific benefits. - 00:29–00:30 00:29–00:30: Finally, she encourages the viewer to try it as well. The intention is to make a final call to action.

# Ad summary A girlfriend notices her boyfriend's hair is thinning and gets him a personalized treatment plan from Hims. She then jokes about the fact that his hair has gotten so good that he has begun receiving friendlier messages from other women. # Brand positioning Hims is presented as a telehealth company that provides personalized treatment plans to help men address issues such as hair loss. The brand positions itself as a solution to boost men's confidence by improving their physical appearance. The brand's positioning seems to be functional, providing hair treatments that are intended to improve hair thickness and growth. # Product The featured product is a personalized hair treatment plan from Hims, which includes products such as a serum and a spray. According to the ad, the hair plan helps to stimulate hair regrowth and thicken the hair. The advertised plan is available online, and customers are able to get a customized plan through a free online hair assessment. The brand is addressing purchase barriers by offering convenient, affordable hair regrowth treatment. # Visual style The ad has a polished commercial aesthetic with natural lighting. It incorporates quick cuts to showcase different scenes and testimonials, maintaining a consistent pace throughout. The visual motifs include close-ups of the product, before-and-after shots, and lifestyle scenes featuring attractive individuals. # Hooks Spoken: Female 1: My boyfriend's hair is growing back and I'm relieved?? Text overlay: My boyfriend's hair is growing back and I'm relieved?? Visual: 00:00–00:04: The camera is at eye-level and stationary. In the foreground, a person's hand manipulates a boy doll in front of a white mirror with a faux plant in the top left corner. The white countertop is visible in the background. # Funnel stage Consideration # Pain points The ad addresses the problem of hair thinning and hair loss in men, which can affect their confidence. # Value propositions - Personalized treatment plan: This provides a customized solution tailored to individual hair needs. - Free hair assessment: This is a low-risk way for customers to evaluate their hair health and receive a tailored plan. - Once-a-day treatment: This emphasizes simplicity and convenience for the consumer. # Benefits - Thicker, fuller hair - Regrowth - Boost confidence # Features - Personalized treatment plans - Free hair assessment - Once-a-day treatment # Call to action Get started today # Social proof - “He got access to a range of personalised treatment plans through Hims” – Male 1 - “It's literally just once a day. That's all it took. So act now and get thicker, fuller hair with Hims.” – Male 1 # Point of view - Customer 80% – The majority of the ad is told from the perspective of a real couple who use the product. - Brand 20% – At times, the ad uses the official voice of the brand. # Storyline - 00:00–00:04 The ad opens with the girlfriend claiming that her boyfriend's hair is growing back, but she is also noticing that all the other girls want him now. This creates curiosity and implies that the brand is responsible for the transformation. - 00:04–00:08 The girlfriend admits that she noticed her boyfriend's hair thinning before he did, as many girlfriends often do, implying that the product offers a solution to a common concern. - 00:08–00:12 The man claims he got access to personalized treatment plans through Hims, indicating the brand is responsible for the regrowth. - 00:12–00:16 The girlfriend jokes that the transformation is getting ridiculous and that she noticed a positive change by month one. - 00:16–00:19 A split screen then appears, showcasing before and after photos to visually demonstrate the effectiveness of the product. - 00:19–00:20 The girlfriend states that by month three, her boyfriend's DMs got suspiciously friendlier, showing that other girls have taken notice of his hair regrowth. - 00:20–00:24 The girlfriend says she loves seeing him confident again but is also side-eyeing every girl who is suddenly being proper friendly, highlighting the positive emotional impact of the product, as well as the girlfriend's concern over other girls' newfound interest. - 00:24–00:29 The girlfriend jokes that his mates are asking him for hair advice as if he's some sort of follicle expert, and that other men are wishing their girlfriends had pointed it out sooner, highlighting how effective the treatment is. - 00:30–00:34 The man reiterates that the product is a once-a-day treatment and urges the viewer to act now and get thicker, fuller hair with Hims, acting as a visual testimonial. - 00:34–00:38 The girlfriend claims he took the free hair assessment and got a plan tailored just for him, encouraging the viewer to take the online assessment as well. - 00:38–00:42 The man claims that results may include regrowth, confidence, and thirst traps, humorously implying the additional benefits of using the product.

# Ad summary This ad features a woman showcasing a t-shirt she designed using Vistaprint. The ad humorously highlights the scenario of a coworker copying her outfit, emphasizing the unique and personalized nature of the t-shirt. # Brand positioning Vistaprint is presented as a service that empowers individuals and small businesses to create custom, personalized products. The brand aligns with values of creativity, self-expression, and individuality, offering a platform for users to design unique items that reflect their personal style or brand identity. Vistaprint pushes against the norms of generic, mass-produced merchandise by providing tools for customization, positioning itself as a go-to for those seeking to stand out and make a statement. The brand positioning is both functional, offering design and printing services, and emotional, enabling users to express themselves and their brand's personality. # Product The featured product is a custom-designed t-shirt created using Vistaprint. The t-shirt is an olive green, short-sleeved tee with a small, circular logo printed on the left chest area. The logo appears to be for a jewelry business called "Paige Barber Jewelry." The t-shirt is presented as a way to express individuality and brand identity, allowing users to create unique apparel that reflects their personal style or business branding. The ad addresses the purchase barrier of finding unique clothing by showcasing how Vistaprint enables users to design and create their own custom t-shirts, ensuring a one-of-a-kind product. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing is simple, with smooth transitions between scenes. The production quality is polished, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that matches the lighthearted tone. # Hooks Text overlay: 00:00–00:09: When your work bestie copies your outfit Visual: 00:00–00:02: A woman with blonde hair, wearing an olive green t-shirt and a floral print skirt, walks into a store. She pauses and looks at the camera with a slight smirk. The store has white walls, wooden floors, and displays of jewelry on tables. The Vistaprint logo is in the upper left corner. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of having a coworker copy your outfit, diminishing your sense of individuality. "When your work bestie copies your outfit" # Value propositions - Create a one-of-a-kind t-shirt that reflects your personal style or brand identity. - Design your own apparel to stand out from the crowd. # Benefits - Unique and individual style - Brand expression # Features - Custom-designed t-shirt - Personalized logo printing # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer humorously dealing with a common workplace scenario. # Storyline - 00:00–00:02 A woman walks into a store, and the text overlay reads, "When your work bestie copies your outfit." - 00:02–00:05 The camera pans to a mannequin wearing the same outfit as the woman, highlighting the copied look. - 00:05–00:09 The woman stands next to the mannequin, smiling and gesturing to emphasize the identical outfits.

# Ad summary In an advertisement for Dose for Your Liver, Joel McHale is in a backyard pool promoting the liver health supplement. He jokes that he likes to break into his neighbors pools, then promotes Dose as a liver health supplement that cleanses unwanted elements. # Brand positioning Dose is positioned as a modern wellness brand, specifically targeting liver health. It acknowledges that factors beyond alcohol consumption impact liver health, such as processed foods, sugar, pollution, and cleaning products. The brand differentiates itself by offering a liver cleanse supplement with clinically backed ingredients, presented in a convenient and palatable format that tastes like an orange creamsicle, making daily consumption easy and enjoyable. # Product Dose for Your Liver is a liver health supplement designed to cleanse the liver of unwanted elements. It contains turmeric, dandelion, ginger, and milk thistle. The formula is clinically backed to support liver function, and the supplement is designed to be easy to take daily due to its taste, which is similar to an orange creamsicle. # Visual style The ad has a casual, UGC-style aesthetic, with a handheld camera and natural lighting. The editing style is simple, with mostly static shots and minimal transitions. The production quality is good, creating a polished yet authentic feel. The pacing is relaxed and conversational, with cuts timed to natural pauses in the voiceover, creating a seamless audio-visual sync. # Hooks Spoken: Joel McHale: Oh, hi everyone. Text overlay: Oh, hi everyone. Visual: 00:00–00:01 The shot is from the chest up of Joel McHale in a backyard pool. He is wearing a black t-shirt and has short brown hair and a beard. He looks directly at the camera, and behind him is a dark green hedge. The camera is handheld and shaky. # Funnel stage Middle of funnel (Consideration) # Pain points Drinking isn't the only thing that impacts your liver. Things like processed foods, sugar, pollution, cleaning products, and more can all affect your liver health. # Value propositions - Clinically backed formula supports liver function - Easy to take every day because it tastes like a creamsicle # Benefits - Cleanses your liver of unwanted elements - Clinically backed to support your liver function - Easy to take every day # Features - Contains turmeric - Contains dandelion - Contains ginger - Contains milk thistle - Tastes like an orange creamsicle # Call to action None used. # Social proof - I trust the formula because it's clinically backed to support your liver function. – Joel McHale (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of Joel McHale as a customer of the brand. # Storyline - 00:00–00:07 The ad begins with Joel McHale in a pool, setting a relaxed and humorous tone. - 00:07–00:16 00:07–00:16 He lists breaking into his neighbors' backyards as a way he relaxes. This is delivered with a playful tone, establishing a humorous and slightly rebellious persona. - 00:16–00:27 00:16–00:27 He introduces Dose for Your Liver as another method he uses to take care of himself while calling out the less-than-obvious causes of liver issues. This establishes the brand as a health-conscious choice. - 00:27–00:41 00:27–00:41 He describes the supplement as a liver health product that cleanses the liver of unwanted elements, listing key ingredients and noting that the formula is clinically backed. This builds trust and credibility in the product. - 00:41–00:47 00:41–00:47 He adds that it tastes like a creamsicle, reinforcing the ease and enjoyment of taking the supplement daily. This reduces a barrier to purchase. - 00:47–00:50 00:47–00:50 He drinks the shot and is called out by his neighbor. This ends the ad on a humorous note, reinforcing the relaxed and playful tone.

# Ad summary This ad uses a game show format to call out wasteful spending on subscriptions, positioning Rocket Money as a solution to help users track and cancel unwanted subscriptions and potentially get refunds. # Brand positioning Rocket Money is presented as a personal finance tool that empowers users to take control of their spending, specifically by identifying and managing their subscriptions. The brand positions itself as a friendly, slightly cheeky financial advisor, using humor and relatable scenarios to connect with an audience who may be unaware of how much they're spending on recurring services. Rocket Money aims to occupy the space of simple, accessible financial management, contrasting with more traditional or complex budgeting apps. The brand promotes the value of convenience, control, and potential savings without requiring extensive financial expertise. # Product Rocket Money is presented as a mobile app designed to track and manage all of a user's subscriptions in one place. The app identifies recurring charges, provides a clear overview of monthly subscription costs, and offers tools to cancel unwanted subscriptions directly through the platform. Rocket Money even tries to get users a refund for some of the money they lost on unwanted subscriptions. This aims to address the pain point of overspending on forgotten or unused subscriptions. Rocket Money distinguishes itself with a proactive approach to saving money, targeting users who are either unaware of their subscription spending or find it too cumbersome to manage manually. Its USP is its all-in-one convenience and potential for recovering lost funds. # Visual style The ad has a casual, UGC-like feel, blending elements of a polished commercial with a scrappy, impromptu game show. The production quality is good, but it isn't overly slick, which helps to create a sense of authenticity and relatability. The visuals include quick cuts between the host, the participants, and shots of the app interface. The overall aesthetic is bright and energetic, with natural lighting and outdoor setting. # Hooks Spoken: Host: How much did y'all spend on takeout last week? Text overlay: Choose the wrong ball, / GET WAXED 😂 Visual: 00:00–00:02 A medium shot shows two men sitting in chairs on a grassy field. Behind them is a man in a gray t-shirt and black shorts standing up holding a phone and a microphone. In front of the seated men are several balls connected to strings that lead to the men's chests. The men are smiling. A forest is behind the field. # Funnel stage Middle of funnel (Consideration) # Pain points Many people are unaware of how much money they are spending on various subscriptions each month, leading to unnecessary expenses. # Value propositions - Rocket Money offers a convenient way to track and manage subscriptions in one place. By identifying all recurring payments, users gain clear visibility into their spending and avoid overpaying for forgotten services. - The ability to cancel subscriptions directly through the app saves users time and hassle. Rocket Money can even negotiate refunds on users' behalf. # Benefits - See all your subscriptions in one place - Cancel unwanted subscriptions - Potentially get a refund for some of the money you lost # Features - Tracks spending - Shows all subscriptions in one place - Can cancel that extra Hulu account - Will even try to get you a refund for some of the money you lost # Call to action Download it. # Point of view - Brand 80% – The official voice of Rocket Money is communicated through scripted lines, product claims, and demos of the app interface. - Customer 20% – Casual and humorous tone as real people are questioned about their personal spending habits. # Storyline - 00:00–00:03 The ad opens with a host asking two men how much they spent on takeout last week. - 00:03–00:07 One of the men gives an estimate, while the host reveals the actual amount spent using a phone displaying Rocket Money. - 00:07–00:13 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:13–00:17 The host asks how many subscriptions they are paying for, and the two men give an estimate. - 00:17–00:22 The host shows the actual number of subscriptions using a phone displaying Rocket Money, revealing that they are spending $315 a month. - 00:22–00:27 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:28–00:35 The host asks how many Hulu accounts they are paying for. The men respond, and the host reveals that they have two accounts instead of one. - 00:35–00:37 One of the men says he thought he gave his Hulu account to the other. - 00:37–00:46 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:46–00:50 The host segues into explaining how Rocket Money tracks spending and shows all subscriptions in one place. - 00:50–00:57 The host explains that Rocket Money helps people cancel subscriptions.

# Ad summary A person places various pieces of art on the walls of different rooms in a home. # Brand positioning This ad does not feature a brand or product for sale. The creative concept focuses on lifestyle curation and appreciation for art in interior design. # Product This ad does not feature a specific product for sale. The products featured in this ad are art pieces in various styles. These art pieces are placed on walls in different rooms of a home. # Visual style The ad has a polished aesthetic and a quick cut editing style. The production quality is high end. # Hooks Spoken: 00:00–00:03: "Why are you always at home?" Text overlay: 00:00–00:15: "Why are you always at home?" Visual: 00:00–00:01: A person carries a piece of framed art in a living room. The art depicts an aurora borealis over Tokyo. The room has an abstract patterned rug, a black couch, and a decorative red stool. / 00:01–00:02: The person hangs a different framed art piece on the wall. The art depicts different abstract patterns in red and white. The person walks past the art. / 00:02–00:03: The person hangs a different framed art piece on the wall. The art depicts a black and white graphic. The person walks past the art. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Various pieces of art # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of the person curating the art. # Storyline - 00:00–00:03 The ad opens with the question, "Why are you always at home?" - 00:00–00:15 00:00–00:15: The creator carries art pieces and mounts them on the wall in different rooms of the house. The creator proceeds to sit down in front of the art after mounting.

# Ad summary This ad promotes Beardbrand's Temple Smoke fragrance, highlighting its unique and intense scent profile that sets it apart from typical 'clean' fragrances. It targets men who want a bold, unconventional scent. # Brand positioning Beardbrand is presented as a brand that defies typical grooming norms, offering products that are bold, unique, and not for everyone. The brand embraces individuality and self-expression, encouraging men to embrace their distinct style and preferences. The brand positions itself against the common trend of 'safe' and 'clean' scents, catering to those who seek something darker, more intense, and unconventional. Beardbrand wants to occupy the space in a consumer's mind of non-conformity and an appreciation for intense unique grooming experiences. # Product Beardbrand's Temple Smoke is presented as an Eau de Parfum fragrance, with a unique and intense scent profile, made with no fillers and is alcohol-free. The fragrance is designed for individuals who want to stand out from the crowd and embrace their individuality. It is characterized as a dark, atmospheric scent with notes of burning oud, frankincense, and myrrh, evoking the image of an ancient stone temple, unlike scents that would make you smell like a laundry sheet. The fragrance comes in a dark glass bottle with a roller ball applicator for precision and is long-lasting. # Visual style The ad features a blend of high-quality product shots, mixed with more casual, vlog-style footage, giving it a UGC feel while maintaining a polished aesthetic. The editing style includes quick cuts and static shots, maintaining a consistent pace. The juxtaposition of the formal product presentation and more candid, personal clips creates a conversational tone. Visual motifs are used to emphasize the scent's components: amber-colored resins, a piece of dark wood, and incense being burned to show the smoky and rich profile of the product. # Hooks Spoken: Male 1: I'll wear Temple Smoke until I die. Text overlay: “I'LL WEAR TEMPLE SMOKE UNTIL I DIE” Visual: 00:00–00:01: The shot shows the hands of a fair-skinned, light-haired man holding a Beardbrand Temple Smoke bottle against a blurred background of a shelf with neatly folded clothes and items. He wears a green, red, and white striped robe. Text overlay reads, '“I'LL WEAR TEMPLE SMOKE UNTIL I DIE”'. # Funnel stage Middle of funnel (Consideration) # Pain points Most guys want to smell like a clean laundry sheet, and they want to conform to the norm. # Value propositions - Unique and intense scent profile - Alcohol-free, so it won't nuke your skin - Precision applicator - Long-lasting # Benefits - Won't nuke your skin - Long-lasting # Features - Eau de Parfum - No fillers - Alcohol-free - Precision applicator # Call to action None used. # Social proof - “I'll wear Temple Smoke until I die” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer and is communicated through a casual tone. # Storyline - 00:00–00:04 The ad begins with a close-up shot of the Temple Smoke fragrance bottle while the narrator states that he'll wear it until he dies and that it might as well be the fragrance of his funeral. - 00:04–00:07 Following that bold statement, the narrator continues by introducing Temple Smoke as Beardbrand's darkest, most atmospheric scent. - 00:07–00:17 The ad contrasts the product with conventional fragrances, stating that most guys want to smell like a clean laundry sheet, while Temple Smoke opens with burning oud, frankincense, and myrrh, which is equated to smelling like walking out of an ancient stone temple. - 00:18–00:22 The ad emphasizes that the product isn't fresh or safe but rather a 'sensory gatekeeper'. - 00:22–00:27 The ad highlights that the scent profile of the product is smoke, resin, and sacred wood, described as clinging to you 'like a curse you're kind of proud of'. - 00:27–00:30 The narrator adds that the fragrance is described as dark and intense. - 00:30–00:38 The ad states that Temple Smoke isn't a crowd-pleaser and that the fragrance is for the guy 'who doesn't knock before entering the room', delivering exactly what they promise. - 00:38–00:47 The ad then lists some key features, calling the product alcohol-free (so it won't 'nuke your skin'), having a precision applicator, and being long-lasting. - 00:49–00:52 The ad concludes by emphasizing that the product 'isn't for everyone', and that's the point.

# Ad summary This ad for Heights vitamins uses a problem/solution format. It begins with a man holding a sign that says, "Sluggish? It's not you, it's your cheap multivits." The ad then shows a jar of Heights vitamins being placed on a table covered in other vitamin pills. The man then holds up the jar of Heights vitamins and smiles, with text overlay that reads, "Heights. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." # Brand positioning Heights is presented as a premium vitamin brand that offers a solution to the problem of sluggishness caused by cheap multivitamins. The brand positions itself as a provider of high-quality vitamins that can help people switch on and achieve full focus. The ad uses a modern and playful tone, with a catchy hip-hop beat and a visual style that is both clean and engaging. The brand aims to occupy a space in the consumer's mind as a reliable and effective source of vitamins that can improve their overall well-being. # Product The product being advertised is Heights Vitals+, a multivitamin supplement designed to combat sluggishness and improve focus. The ad highlights the product's ability to help users go "From barely functioning to full focus in no time." The vitamins are packaged in a clear, hexagonal jar with the brand name "Heights" prominently displayed. The ad also mentions that the product has a rating of 4.8/5 and has been used by over 120,000 happy customers, suggesting that it is a popular and effective choice. # Visual style The ad has a clean and modern aesthetic, with bright lighting and a focus on the product. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a moderate tempo that matches the music. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:09–00:13 Male: Get that new style in this [unclear phrase] Text overlay: 00:09–00:13 HEIGHTS / 00:09–00:13 Switch on with Vitals⁺ / 00:10–00:13 4.8/5 | 120,000+ HAPPY CUSTOMERS Visual: 00:09–00:13: The man holds up the jar of Heights vitamins and smiles at the camera. The background is the same blurred kitchen. Text overlay reads, "HEIGHTS. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is feeling sluggish due to taking cheap multivitamins. "SLUGGISH? IT'S NOT YOU, IT'S YOUR CHEAP MULTIVITS." # Value propositions - Heights Vitals+ helps you go from barely functioning to full focus in no time. - Heights Vitals+ helps you switch on. # Benefits - From barely functioning to full focus in no time. - Switch on with Vitals+ # Features - Vitals+ # Call to action None used. # Social proof - 4.8/5 | 120,000+ HAPPY CUSTOMERS # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a man holding a sign that reads, "Sluggish? It's not you, it's your cheap multivits." - 00:00–00:02 This sets up the problem that the product is designed to solve: sluggishness caused by low-quality multivitamins. The perspective is from the brand, directly addressing the viewer's potential frustration. - 00:02–00:07 The camera pans down to a table covered in various vitamin pills, and a jar of Heights vitamins is placed on the table. - 00:02–00:07 This visually contrasts the Heights product with other, presumably inferior, multivitamins. The perspective shifts to a product demonstration, showcasing the Heights vitamins as a solution. - 00:07–00:13 The man holds up the jar of Heights vitamins and smiles, with text overlay that reads, "Heights. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." - 00:07–00:13 This reinforces the brand message and provides social proof of the product's effectiveness. The perspective is from the brand, presenting the product as a reliable and well-regarded solution.

# Ad summary This ad uses a dating app concept to show the qualities that a client should look for in an agency partner. # Brand positioning Disruptive Advertising positions itself as a marketing agency that understands the challenges clients face when selecting an advertising partner. The brand aims to occupy the space of a committed, reliable, and innovative partner that offers fresh ideas and delivers mutual success. The agency differentiates itself by aligning with a 'marriage' concept, emphasizing long-term commitment and effective communication, suggesting a departure from fleeting or superficial agency relationships. The brand's positioning is both functional and emotional, highlighting performance metrics while also fostering trust and a sense of partnership. # Product The ad promotes Disruptive Advertising's services as a comprehensive solution for businesses seeking a reliable and effective advertising partner. The services include offering fresh ideas and strategies focused on achieving mutual success, indicating a collaborative approach. Key product details include effective communication, portrayed through direct interaction and understanding of client needs. The ad also addresses the potential purchase barrier of uncertainty in selecting the right agency, by presenting Disruptive Advertising as a long-term, committed partner. The ad conveys that choosing Disruptive Advertising is worth the investment because it provides what businesses really need: measurable results and a dedicated relationship that lasts for years to come. # Visual style The ad has a light and humorous aesthetic, blending polished commercial elements with relatable lifestyle visuals. Editing includes a mix of quick cuts and static shots, with smooth transitions used to maintain a brisk pace. The production quality leans towards a polished commercial feel. The pacing is moderate, with cuts timed to the music beats. The visual motifs include recurring appearances of the box headed character. # Hooks Spoken: 00:00–00:03: Picking the right ad agency is hard. Text overlay: 00:00–00:03: DISRUPTIVE Visual: 00:00–00:07: A woman sits cross-legged on a red couch, holding a coffee mug with an intricate, black and purple design, and scrolling through a dating app on her phone. She has blonde hair pulled back in a messy bun and is wearing a white t-shirt and black pants. The couch has patterned throw pillows. The background is a warmly lit living room with a wooden door and a light-colored cabinet. / 00:00–00:06: Close up of a woman’s hand scrolling through an app that looks like a dating app. The app shows different people, each with the word “Advertising” under their name. # Funnel stage Middle of funnel (Consideration) # Pain points “Picking the right ad agency is hard.” # Value propositions - Offering fresh ideas and strategies - A collaborative approach - Direct interaction and understanding of client needs - A dedicated relationship that lasts for years to come # Benefits - Long-term commitment - Measurable results - Dedicated relationship # Features - Fresh ideas - Mutual success - Effective communication - Truly committed # Call to action Check out Disruptive Advertising to see if you are a match. # Point of view - Brand 100% – The brand is communicating what it wants to be as a company and why the viewer should choose them. # Storyline - 00:00–00:07 A woman sitting on a red couch with a mug is on a dating app looking at profiles of different ad agencies. She is swiping through the profiles. - 00:07–00:14 The woman receives flowers from a person whose head is inside a box with the Disruptive Advertising logo on it. - 00:14–00:19 The box-headed person works out with the woman. - 00:19–00:24 The box-headed person sits next to the woman on a couch. She is crying and he hands her a tissue. - 00:24–00:30 The box-headed person is marrying the woman in a wedding. - 00:30–00:36 The box-headed person helps the woman put a baby to sleep in its crib. - 00:36–00:38 The box-headed person stands behind the woman in her home. - 00:38–00:43 People with boxes on their heads are running around in a crowd. - 00:43–00:50 The woman is back on her couch and looks surprised at something on her phone. - 00:50–01:00 The phone and mug sit on the couch.

# Ad summary This ad promotes Magic Mind, a mental performance shot, through a series of testimonials from various individuals. The ad highlights the product's benefits, such as sharper mind, less stress, and calm energy, and features a limited-time offer of 50% off. # Brand positioning Magic Mind is presented as a mental performance shot designed to enhance focus, reduce stress, and provide calm energy. The brand positions itself as a solution for individuals struggling with concentration and seeking a boost to their daily productivity. It aligns with a lifestyle of high performance and self-optimization, pushing against the norm of relying on traditional energy drinks or coping mechanisms for stress. The brand positioning is both functional, offering tangible benefits like improved focus and reduced stress, and emotional, promising a sense of calm and control. # Product Magic Mind is a mental performance shot designed to sharpen the mind, reduce stress, and provide calm energy. It is presented as a small, green liquid in a bottle with a label highlighting its benefits. The product is for anyone who needs a boost in focus and energy, as demonstrated by the diverse group of people shown using it. The ad addresses the purchase barrier of needing a quick and effective solution to combat brain fog and stress. The product is portrayed as a convenient and easy-to-consume shot that can be taken anywhere, anytime, to enhance mental performance and overall well-being. # Visual style The ad has a UGC feel with a mix of polished commercial shots and casual, selfie-style videos. The editing style includes quick cuts and smooth transitions, with a consistent pacing throughout the ad. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The ad uses a visual motif of showing people drinking the Magic Mind shot in various settings. # Hooks Spoken: 00:01–00:05 You're getting a funk and you just can't focus or concentrate and you just need something to hype you up. Text overlay: 00:01–00:05 You're getting a funk and you just can't focus or concentrate Visual: 00:01–00:02 A young woman with long blonde hair, wearing a white tank top and a brown bucket hat, is sitting at a black table with a laptop in a brightly lit room. She is resting her head on her hand and looking bored. The background includes a window with natural light, a black chair, and a white candle on the table. / 00:02–00:04 A woman with long brown hair, wearing a pink helmet and a white tank top, is wakeboarding in a lake. She is riding on a ramp with the word "WAKE" on it. The background includes trees and a blue sky. / 00:04–00:05 A young woman with long blonde hair, wearing a white tank top and a brown bucket hat, is sitting at a black table with a laptop in a brightly lit room. She is resting her head on her hand and looking bored. The background includes a window with natural light, a black chair, and a white candle on the table. # Funnel stage Consideration # Pain points The central frustration is the feeling of being in a funk and unable to concentrate, as signaled by the woman looking bored and tired at her laptop. "You're getting a funk and you just can't focus or concentrate." # Value propositions - Magic Mind helps you get out of a funk and concentrate. - Magic Mind helps you stay calm and focused in stressful situations. - Magic Mind helps you get more done by multiplying your time. - Magic Mind gives you an extra boost of motivation. # Benefits - Boosted energy - Less likelihood of making mistakes - Stay calm and focused in stressful situations - Energy and focus is there - Multiplies my time so I get more done - Focus on what really matters - Extra boost of motivation # Features - Sharper Mind - Less Stress - Calm Energy # Call to action Get 50% OFF Today # Social proof - "Magic Mind has helped me stay calm and focused in stressful situations" – Female 4 (Charge Nurse) - "I just feel like my energy and focus is there" – Female 5 (Customer) - "I was so focused after drinking this, it was crazy! It somehow multiplies my time so I get more done" – Female 2 (Customer) - "And it lasts all day and can put my focus on what really matters" – Female 6 (Customer) - "I find the shots give me that extra boost of motivation, which we all know can be very hard to find" – Female 7 (Customer) # Point of view - Customer 80% – The majority of the video features testimonials from various customers sharing their experiences with the product. - Brand 20% – The brand's official voice is present through product claims and the final screen with the offer. # Storyline - 00:00–00:01 00:00–00:01 A woman is laughing while holding a phone on a tripod. - 00:01–00:05 00:01–00:05 A woman is sitting at a table with a laptop, looking unfocused and tired. This is meant to convey the feeling of being in a funk and unable to concentrate. - 00:05–00:11 00:05–00:11 A woman is speaking directly to the camera, explaining that when your energy is boosted, you have a less likelihood of making mistakes. This is meant to introduce the problem and set up the solution. - 00:11–00:12 00:11–00:12 A hand takes a Magic Mind shot out of the refrigerator. This is meant to introduce the product as the solution. - 00:12–00:15 00:12–00:15 Various people are shown drinking Magic Mind shots. This is meant to show the product in use and its convenience. - 00:15–00:19 00:15–00:19 A woman is speaking directly to the camera, saying, "Okay, Magic Mind, please fix my life, immediately!" This is meant to convey the expectation of immediate results. - 00:19–00:21 00:19–00:21 A woman is shown cleaning the kitchen and doing laundry, with a to-do list overlayed on the screen. This is meant to show the product's ability to help with everyday tasks. - 00:21–00:27 00:21–00:27 A woman is speaking directly to the camera, explaining that Magic Mind has helped her stay calm and focused in stressful situations. This is meant to provide a testimonial from a professional. - 00:27–00:32 00:27–00:32 A woman is speaking directly to the camera, explaining that she feels like her energy and focus is there. This is meant to provide another testimonial. - 00:32–00:37 00:32–00:37 A woman is wakeboarding, and says she was so focused after drinking Magic Mind, it was crazy, and that it somehow multiplies her time so she gets more done. This is meant to show the product's ability to enhance performance in recreational activities. - 00:37–00:42 00:37–00:42 A woman is speaking directly to the camera, explaining that it lasts all day and can put her focus on what really matters. This is meant to provide another testimonial. - 00:42–00:48 00:42–00:48 A woman is speaking directly to the camera, explaining that the shots give her that extra boost of motivation, which we all know can be very hard to find. This is meant to provide another testimonial. - 00:48–00:55 00:48–00:55 The Magic Mind product is shown with text overlaying the screen, highlighting the benefits and a call to action to get 50% off today. This is meant to summarize the product's benefits and encourage purchase.

# Ad summary A female creator tests a long-lasting lip stain and lip oil by applying them and then performing a cold plunge, demonstrating the products' durability and transfer-proof qualities. The video uses humor and a challenge format to showcase the product's performance. # Brand positioning The brand, implied to be Huda Beauty through the lip oil packaging, positions itself as a high-performance beauty brand that delivers long-lasting and innovative makeup solutions. It aims to occupy a space in the consumer's mind as a reliable source for durable lip products that can withstand extreme conditions. The brand aligns with a playful yet effective tone, promoting a lifestyle where makeup stays put, even through challenging activities like a cold plunge. Its positioning is primarily functional, emphasizing the product's long-lasting and transfer-proof performance, while also hinting at a luxurious feel through the lip oil's sealant effect. # Product The ad features a lip stain and a lip oil. The lip stain is described as a 'sexy red' in the shade 'Cinnamon,' which has a 'rustic brownish undertone.' It is a water-based product designed to stain the lips for long-lasting color. The lip oil, from Huda Beauty, is applied on top of the lip stain. Its purpose is to create an 'even more long-lasting effect' by acting as a 'sealant' that 'mixes with the oils from the Lip Stain.' This unique property ensures that the color remains 'longer lasting' even after the oil wears off. The products are for individuals seeking durable, transfer-proof lip color that can withstand various activities, including exposure to water. The ad highlights the products' ability to maintain vibrant color and resist running or transferring, addressing the common purchase barrier of lip products fading or smudging. # Visual style The ad features a polished UGC aesthetic, combining the authenticity of a creator's personal test with high-quality lighting and clear audio. The editing style is dynamic with quick cuts, especially during the cold plunge sequences, to maintain a fast pace and highlight reactions. There are also static shots during the product application and explanation segments. The production quality is high-end, resembling a professional beauty tutorial but with a playful, experimental twist. Visual motifs include close-ups on the lips and product for detail, and the recurring cold plunge setup for the challenge. The pacing is generally fast, with rapid cuts during action sequences (estimated 2-3 cuts per second during plunges) and a slightly slower, conversational pace during explanations. Audio-visual sync is evident, with cuts and sound effects timed to the cold plunge actions and the creator's speech. # Hooks Spoken: 00:00–00:05: We are testing our lip stains in a cold plunge. Text overlay: 00:00–00:01: TESTING / 00:01–00:01: OUR LIP STAINS / 00:03–00:03: NOOOO / 00:04–00:04: COLD / 00:04–00:05: PLUNGE Visual: 00:00–00:01: Medium close-up of a female with dark hair pulled back, wearing a black t-shirt with white trim and a nose clip, looking directly at the camera with a wide smile and dark red lipstick. She is holding a clear plastic bowl with ice water in the foreground. The background is a brightly lit, modern, minimalist room with white furniture and sheer curtains. / 00:01–00:03: Close-up of the female's face as she plunges her face into the ice water, eyes squeezed shut, mouth open in a grimace, with water splashing around her face. The nose clip is visible. The camera is stationary, slightly above her. / 00:03–00:04: Overhead shot looking down at the female's head as she submerges her face in the ice water. Her dark hair is pulled back, revealing her scalp. The nose clip is visible. Water splashes around her head. / 00:04–00:05: Medium close-up of the female, now out of the water, with wet skin and hair, smiling at the camera. The clear plastic bowl with ice water is in the foreground. The background is the same modern room. # Funnel stage Consideration # Pain points The ad addresses the pain point of lip products not being long-lasting or transferring easily. This is explicitly demonstrated through the 'cold plunge' test, which simulates extreme conditions that would typically cause makeup to smudge or fade. The creator's initial humorous comment, 'The Lip Stain is running. This is a disaster,' sets up the expectation of failure, only to be subverted by the product's performance. # Value propositions - Don't sleep on Cinnamon. - It is such a sexy red. - It creates an even more long lasting effect because it's going to create a sealant. - Even after the oil wears off, it's longer lasting. # Benefits - longer lasting - lips are still stained - should stay on your face # Features - sexy red - rustic brownish undertone in the red - creates an even more long lasting effect - creates a sealant - mixes with the oils from the Lip Stain - water-based # Call to action None used. # Social proof - We are testing our lip stains in a cold plunge. # Point of view - Customer 90% – The video is presented by a creator who is testing the product in a personal, authentic, and often humorous way, directly addressing the audience and sharing her real-time reactions and opinions. - Brand 10% – Product features and benefits, such as the 'sealant' effect and 'long-lasting' claims, are explicitly stated by the creator, acting as an informed representative of the brand's product knowledge. # Storyline - 00:00–00:01 00:00–00:01: The creator introduces the challenge, stating she is testing the lip stains in a cold plunge. This sets up the premise of the video, immediately grabbing attention with an unusual and challenging scenario. - 00:01–00:03 00:01–00:03: The creator performs the first cold plunge, reacting with exaggerated discomfort and humor. This visually demonstrates the 'cold plunge' aspect of the test and adds an element of entertainment and relatability, showing the product being put to an extreme test. - 00:03–00:05 00:03–00:05: The creator recovers from the plunge, confirming the test is for lip stains and cold plunges. This reiterates the challenge and transitions to the product application phase, maintaining a lighthearted tone. - 00:05–00:11 00:05–00:11: The creator introduces the lip stain in 'Cinnamon,' describing its color and suggesting it's an underrated shade. This focuses on the product's aesthetic appeal and encourages viewers to consider a specific color, building anticipation for its application. - 00:11–00:17 00:11–00:17: The creator applies the lip stain as a lip liner, carefully outlining her lips. This demonstrates the precision of the product and its versatility, showing how it can be used for defining the lips. - 00:17–00:18 00:17–00:18: The creator attempts to blend the lip liner with her finger, resulting in stained fingers. This humorous moment highlights the product's staining power and provides a practical tip on how *not* to blend it, reinforcing its long-lasting nature. - 00:18–00:23 00:18–00:23: The creator continues to apply the lip stain, filling in her lips, and then blends it with her finger again, staining her fingers further. This reinforces the previous point about the product's strong staining ability and the need for a different blending tool. - 00:23–00:25 00:23–00:25: The creator shows her stained fingers and advises against blending with fingers, suggesting a Q-Tip instead. This provides a helpful user tip and further emphasizes the product's potent staining power, which is a key feature. - 00:25–00:35 00:25–00:35: The creator applies the lip stain to her full lips, showcasing the rich color. This demonstrates the full effect of the lip stain and its vibrant pigment. - 00:35–00:43 00:35–00:43: The creator expresses her admiration for the color and describes its 'rustic brownish undertone.' This reinforces the product's aesthetic appeal and provides more detail about the specific shade, appealing to those interested in unique color profiles. - 00:43–00:52 00:43–00:52: The creator introduces the lip oil, explaining its role in creating an 'even more long-lasting effect' and acting as a 'sealant.' This highlights the innovative aspect of combining the products for enhanced durability, presenting a unique selling proposition. - 00:52–01:04 00:52–01:04: The creator applies the lip oil over the lip stain, showcasing the glossy finish and reiterating the long-lasting benefit. This completes the application process and visually demonstrates the combined effect of the products, emphasizing their durability. - 01:04–01:06 01:04–01:06: The creator asks if viewers are ready for the test, building anticipation for the cold plunge. This engages the audience and prepares them for the product's performance demonstration. - 01:06–01:10 01:06–01:10: The creator prepares for the cold plunge, putting on a nose clip and expressing confidence due to her experience with cold baths. This adds a personal touch and humor, making the challenge feel more authentic and relatable. - 01:10–01:14 01:10–01:14: The creator performs the second cold plunge, reacting with a loud, humorous scream. This is the climax of the test, providing an entertaining and memorable demonstration of the product's resilience. - 01:14–01:23 01:14–01:23: The creator emerges from the water, noting that the lip stain is 'running' and calling it a 'disaster' with a smile. This creates a moment of suspense and humor, making the eventual positive reveal more impactful. - 01:23–01:27 01:23–01:27: The creator wipes her face with a tissue, then confirms the lip stain is 'still on.' This is the crucial reveal, proving the product's long-lasting claim despite the initial humorous 'disaster' comment. - 01:27–01:30 01:27–01:30: The creator reapplies the lip oil, noting how good it feels and that her face feels 'tighter' from the cold plunge. This reinforces the positive experience of using the product and adds a secondary, albeit unrelated, benefit from the cold plunge itself. - 01:30–01:37 01:30–01:37: The creator performs a third cold plunge, again with humorous reactions, and then confirms she 'got it.' This reiterates the challenge and her determination, adding to the entertainment value. - 01:37–01:40 01:37–01:40: The creator confirms the lip stain 'stayed on' after the second round, pointing to her lips. This provides further evidence of the product's durability and reinforces the successful outcome of the test. - 01:40–01:47 01:40–01:47: The creator applies ice directly to her lips, marveling at the lack of transfer. This is an additional, more direct test of transfer-proof claims, visually demonstrating the product's adherence. - 01:47–01:55 01:47–01:55: The creator explains that because the product is water-based, prolonged water exposure might cause some transfer, but it's 'not bad.' This manages expectations realistically while still highlighting the product's overall resilience. - 01:55–01:58 01:55–01:58: The creator wipes her lips with a tissue, showing minimal transfer. This provides a final, tangible piece of evidence for the product's transfer-proof claims, allowing viewers to see the results. - 01:58–02:05 01:58–02:05: The creator concludes that her lips are 'still stained' and that the product 'looks really good,' despite minor transfer. This summarizes the successful outcome of the test and reinforces the product's overall effectiveness and aesthetic appeal. - 02:05–02:08 02:05–02:08: The creator asks viewers if the product 'passed the test,' inviting engagement and reinforcing the challenge format. This encourages audience interaction and leaves a lasting impression of the product's performance.

# Ad summary The ad promotes online therapy provided by an organization called "BetterHelp." The ad shows a woman standing on a scenic overlook with her dog, stating that she uses therapy to help her navigate difficult emotions. # Brand positioning BetterHelp is presented as a modern and accessible therapy platform that pushes against traditional norms by offering convenient communication with therapists via text message from anywhere. The brand aims to occupy the space of accessible and approachable mental health care, aligning with values of convenience and self-care. By offering therapy through texting, BetterHelp positions itself as a flexible option that can fit into the user's lifestyle, and is functional in its simplicity. # Product BetterHelp is an online therapy platform that connects users with licensed therapists for remote mental health support. The platform offers users the ability to communicate with therapists via text message from anywhere, presenting a modern and accessible alternative to traditional in-person therapy. The service appears to be designed for individuals seeking flexible and convenient mental health support, addressing potential purchase barriers of time, location, and accessibility associated with traditional therapy. The ad suggests BetterHelp is a worthy investment for individuals seeking convenient and effective ways to manage their mental health and navigate emotional challenges. # Visual style The ad features a natural and candid aesthetic, resembling user-generated content. The setting is a scenic overlook in natural daylight, lending an authentic and relatable quality to the video. The editing style consists of static shots with minimal transitions, emphasizing the simplicity and authenticity of the message. The pacing is moderate, with longer takes that allow the message to unfold naturally. The overall production quality is polished, contributing to a tone of sincerity and trustworthiness. # Hooks Spoken: 00:05–00:10 Because that's the reason why I don't sink to other people's levels anymore. Text overlay: 00:00–00:16 No revenge because / 00:00–00:16 I have a therapist / 00:00–00:16 who I can text from here Visual: 00:00–00:05 The shot features a medium shot of a woman with her back to the camera standing on a rocky cliff overlooking a river valley with mountains in the background. She is wearing a red and black plaid shirt, jeans, and a baseball cap, with her brown hair in a ponytail. Next to her is a golden-colored dog. # Funnel stage Consideration # Pain points The central frustration is the difficulty in managing emotional reactions and avoiding negative behaviors in response to other people. # Value propositions - The format makes therapy more convenient for people. # Benefits - Avoids sinking to other people's levels - More convenient than you think # Features - Therapy platform - Text-based communication with therapists # Call to action None used. # Social proof - "Because that's the reason why I don't sink to other people's levels anymore." – Female 1 (Customer) - "I literally could not recommend therapy and BetterHelp more." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their experience and preference for the service. # Storyline - 00:00–00:05 From a scenic overlook, a woman states that she has a therapist who she can text. - 00:05–00:10 The woman expresses that this support helps her avoid acting out in ways that she would later regret, suggesting the benefit of real-time mental health support. - 00:10–00:16 The ad highlights the convenience of the BetterHelp platform, positioning the service as a solution for accessible and flexible mental health support.

# Ad summary In this ad for Laura Geller's Best of the Best Cream Face Palette, a mature woman in her kitchen creates a cooking metaphor to describe her makeup routine. She applies each product directly to her face and claims that the all-in-one cream palette is designed to give mature skin a hydrated, lit-from-within glow. At the end, she is shown eating pie with whipped cream, reiterating the slogan to "just add cream." # Brand positioning Laura Geller Beauty is presented as a brand providing age-inclusive beauty products. The brand targets mature skin with hydrating, lit-from-within makeup. By using a relatable woman in her late 50's or 60's in a familiar home environment, the brand aims to connect with the everyday consumer. # Product Laura Geller's Best of the Best Cream Face Palette is an all-in-one cream palette designed to give mature skin a hydrated, lit-from-within glow. The palette includes long-wearing cream eyeshadows, a silky cream blush, a warm cream bronzer, a radiant cream highlighter, and three hydrating lip creams. The palette is presented as a convenient compact containing everything needed to complete a full everyday look. # Visual style The ad has a clean, bright, and polished aesthetic with a homey, approachable feel. The editing style uses static shots with smooth transitions. The overall production quality has a hybrid feel, balancing UGC authenticity with commercial polish. The pacing is consistent, and audio-visual sync is maintained with voiceover lines. # Hooks Spoken: Female 1: Welcome to my kitchen where today we're cooking up some glow. Visual: 00:00–00:01 A mature woman with white hair, wearing a tan shirt, stands in a bright kitchen and holds up a Laura Geller makeup palette, smiling towards the camera. The background shows light-grey cabinets, a marble countertop, and various kitchen decorations like a yellow rooster figurine. / 00:01–00:04 Close-up shot of the same woman holding the makeup palette and applying blush to her cheek with her finger. The mirror inside the palette is visible, reflecting her face. # Funnel stage Consideration # Pain points The ad addresses the challenge of maintaining a youthful glow and hydrated skin with mature skin. # Value propositions - Convenient compact with most loved shades # Benefits - Gives mature skin a hydrated, lit from within glow - Everything needed to complete a full everyday look # Features - All-in-one cream palette - Long wearing cream eye shadows - Silky cream blush - Warm cream bronzer - Radiant cream highlighter - Three hydrating lip creams # Call to action None used. # Social proof - "Using Laura Geller's beauty's most loved shades" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered by a real customer of the brand, who is showing how to use and talking about the product. # Storyline - 00:00–00:02 The creator starts by stating "Welcome to my kitchen where today we're cooking up some glow" to introduce the setting and concept of the video. - 00:02–00:08 She shows the Laura Geller palette and states "and the secret ingredient, Laura Geller's new Best of the Best Cream Face Palette", to identify the product being promoted. - 00:08–00:14 The creator states "Trust me, when it comes to your favorite recipe or your makeup, my motto is just add cream," which highlights the overall message of the ad. - 00:14–00:21 She says, "This all-in-one cream palette is designed to give mature skin a hydrated, lit from within glow" as she applies the product to her face. - 00:21–00:26 She explains, "Using Laura Geller's beauty's most loved shades all in one convenient compact" and she continues to apply each product on her face. - 00:27–00:40 The creator says "The palette includes everything needed to complete a full everyday look" as she identifies each product and continues her makeup routine. - 00:40–00:44 The creator applies the palette's lip creams and then transitions to eating pie topped with whipped cream. She closes by smiling and stating, "From desserts to daily routines, just add cream."

# Ad summary This ad for Monday.com shows someone working on a laptop in a seemingly corporate environment. A video pops up of a bearded man screaming as the text overlay reads: "Starting a new project shouldn't be scary". # Brand positioning Monday.com is presented as a solution to help users manage their projects so they can work with a sense of confidence and peace of mind. The brand aligns with the values of simplicity and empowerment, as well as pushing against the norm of having to work hard to manage a project. # Product Monday.com is presented as a work management platform that helps teams plan, track, and manage their work. The product is for anyone who wants to create visually appealing boards for their team to work off of so everyone knows what they are doing. The product addresses the purchase barrier of project management being scary. In the ad, the product is shown on a laptop. # Visual style The ad has a polished aesthetic with simple transitions. It has a commercial feel. The ad has a fast pace. # Hooks Text overlay: 00:00–00:03 Starting a new project shouldn't be scary (purple rectangle) / 00:00–00:03 monday.com Visual: 00:00–00:01: A person is sitting at a white desk with a laptop in front of them. The person is wearing a blue shirt. To the right of the laptop is a white coffee cup, and below the laptop is a pair of glasses. Behind the person is a white wall. / 00:01–00:03: A video of a bearded man with a blue shirt on and a scared expression pops up on the laptop screen. His mouth is open as if he is screaming. # Funnel stage Top of funnel (Awareness) # Pain points The ad speaks on the frustration of starting a new project, which can be a daunting and scary task: "Starting a new project shouldn't be scary" # Call to action None used. # Point of view - Brand 100% – The entirety of the ad is told from the brand's official point of view, using a scripted line and product demo. # Storyline - 00:00–00:01 The ad opens with someone working on a laptop in a seemingly corporate environment. - 00:01–00:03 The focus shifts to a video pop up on the screen of a bearded man screaming.

# Ad summary This ad promotes e.l.f. Cosmetics' Halo Glow Silky Powder Highlighter. The ad features a woman applying the highlighter to her face, and then shows other people and a parrot reacting to the glow. # Brand positioning e.l.f. Cosmetics is presented as a brand that offers affordable, high-quality makeup products. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a luminous, glowing look. The brand aligns with values of accessibility and inclusivity, as demonstrated by the diverse range of skin tones featured in the ad. e.l.f. Cosmetics pushes against the norm of expensive, luxury beauty brands by offering similar results at a fraction of the cost. The brand positioning is both functional, in terms of delivering a luminous glow, and emotional, in terms of providing confidence and satisfaction with one's appearance. # Product The featured product is e.l.f. Cosmetics' Halo Glow Silky Powder Highlighter, a powder-based makeup product designed to give the skin an "insanely luminous look." The product is packaged in a small, round, light pink compact with the e.l.f. logo on the lid. The highlighter is applied using a makeup brush to the high points of the face, such as the cheekbones, to create a radiant glow. The ad addresses the purchase barrier of achieving a high-end makeup look without spending a lot of money, implying that this product offers a cost-effective solution. The ad tells the viewer that this product is worth trying because it delivers a noticeable, attractive glow that leaves a lasting impression. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots of the product. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats. The overall visual style supports the intended tone of excitement and glamour. # Hooks Spoken: 00:01–00:07 Gives skin an insanely luminous look that leaves everyone shook. Text overlay: 00:05–00:07 GIVES SKIN / 00:05–00:07 AN INSANELY / 00:05–00:07 LUMINOUS LOOK / 00:08–00:12 THAT LEAVES / 00:08–00:12 EVERYONE SHOOK Visual: 00:01–00:02 A woman with dark skin and a shaved head is holding the open highlighter compact in front of her face. She is wearing a sparkly brown top. The background is a soft peach color. The camera is close to her face, capturing her excited expression. / 00:02–00:04 Overhead shot of the open highlighter compact against a gradient orange background. The text "NEW! HALO GLOW SILKY POWDER HIGHLIGHTER" is displayed below the compact in white sans-serif font. / 00:04–00:05 Close-up shot of a makeup brush swirling in the highlighter powder. The brush has black bristles and a gold handle. The powder is shimmery and reflective. The lighting is bright and focused on the product. / 00:05–00:06 Close-up shot of the woman's face as she applies the highlighter to her cheekbone with a makeup brush. The text "GIVES SKIN AN INSANELY LUMINOUS LOOK" is displayed over her face in white sans-serif font. The lighting highlights the shimmer and glow on her skin. / 00:06–00:07 The woman is smiling and looking directly at the camera. Her skin has a noticeable glow. She is wearing a sparkly brown top and small gold earrings. The background is a soft peach color. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of wanting to achieve a high-end, luminous makeup look without spending a lot of money. The ad addresses this by showcasing an affordable highlighter that delivers impressive results. # Value propositions - Achieve an insanely luminous look with a silky powder highlighter. # Benefits - Gives skin an insanely luminous look # Features - Silky powder highlighter # Call to action None used. # Social proof - "Gives skin an insanely luminous look that leaves everyone shook" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of the e.l.f. Halo Glow Silky Powder Highlighter compact. This is intended to immediately introduce the product and brand to the viewer. - 00:01–00:07 00:01–00:07 A woman is shown holding the highlighter compact and applying the product to her face. This demonstrates the product in use and showcases the immediate results. - 00:07–00:12 00:07–00:12 The ad transitions to show other people and a parrot reacting to the woman's glowing skin. This is intended to convey the idea that the highlighter creates a noticeable and impressive effect. - 00:12–00:14 00:12–00:14 The ad concludes with a shot of multiple highlighter compacts in different shades. This reinforces the product offering and encourages the viewer to consider purchasing.

# Ad summary This ad promotes Manscaped's The Lawn Mower 3.0 Plus groin and body hair trimmer, showcasing its features and design, emphasizing its limited edition status and availability at Manscaped.com. # Brand positioning Manscaped positions itself as a premium brand in the men's grooming category, specializing in tools and products for body hair trimming. The brand emphasizes modern aesthetics with a minimalist approach, showcased through its product design and limited-edition colorways. Manscaped deviates from traditional masculine grooming by focusing on below-the-waist grooming needs and presenting itself as innovative and exclusive, appealing to customers who seek high-quality, specialized grooming solutions. # Product The Lawn Mower 3.0 Plus by Manscaped is a groin and body hair trimmer featured in a special edition White Hot colorway, blending white and silver. It's described as a clean and minimal design, marketed as a limited run product not found elsewhere. The trimmer is highlighted for its performance features, including a light on the trimmer head, and is available for purchase at Manscaped.com. The product is explicitly promoted as a premium grooming tool with an exclusive design. # Visual style The ad features a blend of close-up product shots and dynamic transitions, creating a polished and engaging visual experience. The editing rhythm is quick, enhancing the fast-paced feel, with cuts and transitions that keep the viewer's attention. The product shots are well-lit and display the product from multiple angles, which accentuates its design. The overall aesthetic conveys a modern, clean look that aligns with the brand's identity. # Hooks Spoken: 00:00–00:01: The Lawn Mower 3.0 Plus Text overlay: 00:00–00:01: 3 Reasons why YOU need this! Visual: 00:00–00:01: A man with dark hair and a mustache stands in a bathroom in front of a tiled wall. He wears a tan t-shirt and is making a shocked expression, with his hands up to his cheeks. A white sign with black text reads "3 Reasons why YOU need this!" # Funnel stage Consideration # Pain points None used. # Value propositions - Exclusive Design: The special edition White Hot colorway provides a visually appealing and unique design, setting it apart from standard trimmers. - Limited Availability: The product is marketed as a limited run, creating a sense of urgency and exclusivity that encourages immediate purchase. # Benefits - Exclusivity through limited availability - Aesthetically pleasing design with a modern look # Features - Groin and body hair trimmer - Special edition White Hot colorway - White and silver color - Clean, minimal design - Limited run # Call to action Available now at Manscaped.com # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's official messaging, highlighting product features, and promoting exclusivity through a scripted voiceover and visual demonstrations. # Storyline - 00:00–00:01 A man stands in front of a bathroom mirror and gasps in shock. - 00:01–00:03 The ad transitions to showcasing the Lawn Mower 3.0 Plus in a split-screen display, emphasizing its use for groin and body hair trimming. - 00:04–00:06 The camera zooms in to show how the trimming blade is attached to the trimmer. - 00:06–00:08 The ad displays the trimmer resting on a towel, highlighting its Special Edition White Hot colorway, and shows a pair of hands rinsing the trimming blade under a faucet. - 00:08–00:09 Close-up shot of the trimmer's head with the light on. - 00:10–00:14 The ad prompts the viewer to purchase the product by displaying the brand's website.

# Ad summary In a short, selfie-style video ad, a man demonstrates pushups while listing the benefits of Oats Overnight protein shakes. He starts out with a disclaimer that he is not a fitness expert and his form isn't the best. He lists off all of the key product attributes, then attempts to do a one-armed pushup before sharing the offer. # Brand positioning Oats Overnight is positioned as a convenient and healthy breakfast or meal replacement option. The brand caters to individuals who may not be fitness experts but are still health-conscious and seeking a quick, nutritious meal. The brand emphasizes its delicious flavors, high protein content, and natural ingredients. Oats Overnight challenges traditional oatmeal norms by presenting itself as a drinkable shake, suitable for busy lifestyles and those looking for variety in their diet. # Product Oats Overnight is a high-protein oatmeal shake mix that comes in over 30 flavors. It is designed to be prepared in just 30 seconds the night before, so the user can have a quick and easy breakfast in the morning. The mix contains 20g of protein, chia seeds, and flax seeds. It is made with no artificial flavors, sweeteners, or preservatives. The product comes in individual pouches, each containing one serving of the shake mix. It is prepared by adding milk to a shaker bottle, then adding the mix and shaking it. The ad aims to appeal to people who value convenience and nutrition and are looking for a quick and healthy meal option. # Visual style The ad has a UGC feel with natural lighting and a casual, unpolished look. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is simple, supporting the relatable and authentic tone of the ad. # Hooks Spoken: Male 1: Look, I'm not a fitness guy. Visual: 00:00–00:01: A man is seen on the floor, doing push-ups. To the left is an Oats Overnight package, and to the right is a shaker cup with the Oats Overnight logo. The setting is a casual, homey room with various pictures and decorations on the walls. The camera is at floor level, looking up at the man. # Funnel stage Middle of funnel (Consideration) # Pain points Struggling to find time for a nutritious breakfast or meal replacement. # Value propositions - Make your mornings free with Oats Overnight. # Benefits - Mornings free # Features - High protein oatmeal shake - Drinkable - Comes in over 30 flavors - 20g protein - Chia seeds - Flax seeds - No artificial flavors - No artificial preservatives - Takes just 30s to make # Call to action Go to OatsOvernight.com and subscribe right now. # Point of view - Customer 100% – A relatable, non-expert man presents the product from a casual, first-person perspective. # Storyline - 00:00–00:06 The ad opens with a man on the floor, doing push-ups. He looks into the camera and shares a disclaimer that he is not a fitness expert and his pushup form isn't the best, setting a tone of relatability and self-deprecating humor. - 00:06–00:21 00:06–00:21: He highlights the key features of Oats Overnight, including its high protein content, drinkable format, delicious flavors, chia seeds, flax seeds, and absence of artificial ingredients. He notes that he's finding the pushups difficult, adding a layer of authenticity and humor. - 00:21–00:25 00:21–00:25: He demonstrates his difficulty with the pushups by attempting a one-armed version, then falling to the floor. This moment adds comedic relief and further reinforces his non-expert persona. - 00:25–00:32 00:25–00:32: He presents the offer, mentioning a 25% discount for first-time orders and a free shaker bottle. The ad concludes with a clear call to action to visit OatsOvernight.com and subscribe.