How Disruptive Advertising Advertises on Meta

# Ad summary This ad promotes Disruptive, a company that leverages AI to improve digital marketing performance for clients. The ad emphasizes that Disruptive is not afraid of AI and uses it to help clients break through the noise of digital marketing by optimizing campaigns quickly, bringing in more leads faster, providing cheaper creative content, increasing split testing capabilities, and cutting excess billing. They portray AI as a tool that their team uses to work faster. # Brand positioning Disruptive is positioned as a modern, tech-forward digital marketing agency that embraces AI technology to enhance marketing strategies and performance for its clients. The company aims to occupy the space of an innovative leader in the digital marketing industry, differentiating itself by not being fearful of AI but rather leveraging it to drive growth and efficiency. The brand aligns with a results-driven, analytical, and cutting-edge approach, presenting itself as a solution to the complexities and noise of digital marketing. They push against traditional methods that might be slower, more expensive, or less data-driven. This brand positioning is functional, focusing on the performance and efficiency gains achieved through their AI-driven strategies. # Product Disruptive offers AI-driven digital marketing services to help businesses improve their campaign performance. The service optimizes campaigns quickly and brings in more leads faster and provides cheaper original creative to increase split testing. They help cut out excess billing. These benefits are achieved through AI, which Disruptive's team uses to work more efficiently. The intended audience is businesses looking to enhance their digital marketing efforts, particularly those seeking to break through the digital marketing noise and optimize their campaigns effectively. Disruptive addresses the common frustration of digital marketing's complexity and inefficiency, positioning itself as a solution that delivers faster, cheaper, and better results. # Visual style The ad features a clean, modern aesthetic with simple animated graphics and text overlays. The color palette is primarily red, gray, and white, creating a consistent and professional look. The editing style is straightforward with smooth transitions and static shots, maintaining a polished commercial feel. The pacing is moderate, with the cuts timed to coincide with changes in the voiceover, enhancing the audio-visual sync. The production quality is high-end, which reinforces the brand's message of innovation and expertise. # Hooks Spoken: At Disruptive we're not scared of AI. Text overlay: At Disruptive we're not scared of AI. Visual: 00:00–00:01 A dotted rectangle is shown on a dark gray background, which is manipulated by a cursor to form a bounding box. The cursor clicks on a 'Generate' button. / 00:01–00:03 The bounding box is filled with a red background with the word 'DISRUPTIVE' in a large white font. It has been rotated counter-clockwise at a slight angle. A cursor clicks the 'Generate' button. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of 'the noise of digital marketing,' implying that businesses struggle to stand out and achieve results in a crowded and complex digital landscape. # Value propositions - AI integration for quicker optimization: Utilizing AI to speed up campaign optimization, offering a competitive advantage. - Cost-effective creative content: Providing cheaper creative content to reduce marketing expenses. - Increased testing capacity: Offering more split testing to refine marketing strategies. # Benefits - Optimize your campaigns quicker - Bringing more leads faster - Cheaper original creative - Increase the split testing you can do - Cut out excess billing # Features - AI-driven campaigns - Original creative - Split testing capabilities - Data analysis # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the brand's voice to present its unique selling proposition. # Storyline - 00:00–00:02 The ad opens by declaring that 'At Disruptive, we're not scared of AI,' setting the tone and central theme that the company embraces and uses AI to its advantage. This immediately positions Disruptive as forward-thinking in the digital marketing space. The message is from the perspective of the brand, establishing a confident, innovative stance. - 00:02–00:08 Building on this, the ad continues to state that AI, when 'Leveraged by the right talent and for the right clients, AI is a difference-maker in your business,' clarifying that their effective use of AI requires skilled management and is geared towards specific client needs. The perspective shifts to a broader view of the marketing landscape, emphasizing the strategic importance of AI. The tone remains confident, highlighting their expertise. - 00:08–00:11 The narrative then elaborates that Disruptive is 'Helping you break through the noise of digital marketing,' positioning the brand as a beacon in a crowded market and reinforcing the idea of AI as the tool to achieve this. The tone is helpful and solution-oriented, focusing on addressing a common pain point for businesses. - 00:11–00:13 Continuing the value proposition, the ad states 'we'll make AI work for you,' reinforcing that Disruptive will manage and implement AI on behalf of the client. This adds a layer of reassurance and expertise to the offering. - 00:13–00:16 The narrative shifts to specific benefits: 'to optimize your campaigns quicker, bringing more leads faster,' making the value proposition more tangible and immediate. The brand maintains an authoritative and direct tone. - 00:16–00:20 Further elaborating on the advantages, the ad promises 'to get you cheaper original creative to increase the split testing you can do,' making the offering more enticing by promising cost savings and improved marketing agility. - 00:20–00:24 Finally, the ad states 'To cut out excess billing, our team can work faster with the help of AI,' linking AI directly to cost efficiency and transparency. The brand continues with a persuasive and benefit-driven approach. - 00:24–00:27 In the conclusion, the ad drives home the message: 'So, no, we're not scared of AI,' reinforcing the company's stance as a bold and confident innovator. - 00:27–00:31 The ad ends with a closing statement: 'it's technology finally as disruptive as we are,' aligning AI with the company's brand name and reinforcing its position as a leader in innovation. This emphasizes the company’s core identity and its commitment to disruptive technologies.

# Ad summary This ad promotes Disruptive Advertising, showcasing how they helped Techno Glass to optimize their ad strategies, landing pages, and keyword tiering strategy resulting in more scalable marketing. # Brand positioning Disruptive Advertising positions itself as a data-driven digital marketing agency. It emphasizes measurable results and growth for its clients. The brand's tone is confident and authoritative, highlighting its expertise in optimizing ad strategies, landing pages, and keyword tiering to achieve scalable marketing results. The brand competes directly with other marketing agencies, focusing on the functional benefits of improved metrics and scalable growth, rather than emotional appeals. # Product Disruptive Advertising offers digital marketing services focused on optimizing ad strategies, landing pages, and keyword tiering for its clients. The product works by implementing these strategies to improve marketing scalability, increase clicks per month, lower cost per conversion, and more than double monthly conversions. The ad targets businesses looking to scale their marketing efforts and improve their return on investment. It highlights specific benefits, such as increasing clicks per month from 5,000 to 12,000 and reducing the cost per conversion from $20 to $10. The ad conveys the message that Disruptive Advertising's services are worth trying because they lead to measurable improvements and scalable marketing results. # Visual style The ad has a clean, corporate aesthetic with a simple two-tone color scheme. The editing style uses quick cuts and static shots, with smooth transitions to display changing metrics and text. The production quality is polished, typical of a commercial, with a focus on clear visuals and text overlays. The pacing is moderate, with cuts synchronized to the music beats, creating a rhythmic flow. # Hooks Spoken: 00:22–00:23 This is how we'll help you grow. Text overlay: 00:22–00:23 This is how we'll help you grow. Visual: 00:22–00:23 The screen is divided horizontally, with a dark red color at the top and bottom and a white rectangle in the middle. The text "DISRUPTIVE" in white is displayed in the top red section. In the white rectangle, the text "This is how we'll help you grow." appears. The background of the white rectangle is plain white. A "D" logo is in the top right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The central problem is that many businesses struggle to effectively scale their marketing efforts while maintaining or improving their return on investment. This can be signaled when clients need to “Optimize their ad strategies” and/or "Make their marketing SCALABLE." # Value propositions - Increase clicks per month from 5,000 to 12,000 - Reduce the cost per conversion from $20 to $10 - More than double monthly conversions - Make their marketing SCALABLE - Free Proposal to see how we can help grow your business # Benefits - Clicks per month increased - Cost per conversion decreased - Monthly conversions more than doubled - Scalable Marketing - Grow your Business # Features - Ad Strategies - Landing pages - Keyword Tiering strategy - Free Proposal # Call to action Request a free proposal to see how we can help grow your business. # Social proof - We helped Techno Glass: Auto Glass Made Easy # Point of view - Brand 100% – The entire ad is narrated from the perspective of Disruptive Advertising, showcasing their services and client success stories. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the text "Clicks Per Month:" and a number, 5,000, which quickly changes to 7,208, then to 12,000. The message is that Disruptive Advertising can significantly increase a client's clicks per month, and the perspective is from the brand. The tone is confident and data-driven. - 00:03–00:05 00:03–00:05 The text changes to "Cost per Conversion:" and displays $20, then quickly updates to $13, and then $10. The message is that Disruptive Advertising can reduce the cost per conversion, and the perspective is from the brand. The tone remains confident and focused on measurable results. - 00:06–00:09 00:06–00:09 The text changes to "Monthly Conversions: more than DOUBLE." The message is to convey that Disruptive Advertising can double monthly conversions for their clients, and the perspective remains from the brand. The tone is assertive and emphasizes significant improvement. - 00:10–00:14 00:10–00:14 The text reads "We helped" followed by the logo for "Techna Glass: Auto Glass Made Easy." The message is that Disruptive Advertising has helped other companies achieve results. The text states, "Optimize their ad strategies." The perspective is from the brand. The tone is testimonial and highlights their successful partnerships. - 00:15–00:17 00:15–00:17 The text adds "And Landing pages" and then "And added a keyword tiering strategy." This expands on the services offered, again from the brand's perspective, with a focus on the strategies they employ. The tone is informative and detail-oriented. - 00:18–00:21 00:18–00:21 The text "To make their marketing SCALABLE" appears, accompanied by a graph showing an upward trend. The message is that their services lead to scalable marketing. The perspective is from the brand, and the tone is optimistic and forward-looking. - 00:22–00:23 00:22–00:23 The text reads "This is how we'll help you grow." This message offers the potential for business growth, and the perspective is from the brand. The tone is encouraging and solution-oriented. - 00:24–00:29 00:24–00:29 The ad concludes with the Disruptive Advertising logo and the text "Request a free proposal to see how we can help grow your business." The message is a direct call to action to engage with the brand, and the perspective is from the brand. The tone is inviting and offers a no-risk way to explore their services.

# Ad summary This short video ad for Disruptive Ads uses a dancing presenter in front of a brightly colored background to catch viewers' attention as they scroll. The presenter breaks down the importance of grabbing people's attention with ads, as well as the need for an ad with substance to keep people watching. The ad concludes with Disruptive Ads' company logo, tagline, and a call to action to 'chat'. # Brand positioning Disruptive Ads is presented as a company that offers advertising solutions designed to stand out from the noise and effectively capture attention. They position themselves as experts in creating 'scroll-stopping ads' that not only grab viewers' attention but also hold it with engaging content, suggesting a focus on both creative visuals and substantive messaging. The brand's tone is casual and playful, using humor and a dynamic presentation style to demonstrate their innovative approach to advertising. This approach pushes against the norms of traditional, more formal advertising strategies, implying a commitment to fresh, unconventional methods that resonate in today's fast-paced digital environment. # Product Disruptive Ads offers advertising services focused on creating impactful and engaging ads designed to capture and retain attention. Their core offering involves crafting 'scroll-stopping ads,' indicating a specialized approach to advertising that breaks through the clutter of social media feeds. They offer expert guidance and creative solutions to help businesses stand out and effectively communicate their message, suggesting a comprehensive service that covers both visual appeal and content strategy. This is intended for businesses that struggle with ad visibility and engagement in a crowded digital marketplace, with a goal of transforming their advertising efforts into something more dynamic and effective. # Visual style The ad has a mixed aesthetic, combining a low-fi feel with polished branding elements. The opening features a dynamic, eye-catching dance with a bright background, contrasting with the clean, minimal design of the brand display. The editing style includes static shots and quick transitions, while the pacing is upbeat, driven by the music. This hybrid approach aims to capture attention with a casual, UGC-like vibe while still delivering a professional brand message. # Hooks Spoken: 00:03–00:07 You need to grab people's attention, but you also need an ad with substance so they keep watching. Text overlay: 00:03–00:07 disruptiveads Tips for Scroll stopping ads! / 00:03–00:07 cory.k um ok this is incredible / 00:03–00:07 jbscirty omg that's a cool idea Visual: 00:03–00:07 The man leans over a white wall. He has a grey cowboy hat and a black and grey plaid shirt. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge of creating ads that can effectively capture and hold the attention of viewers in the highly competitive social media environment. This is signaled by the man stating, 'You need to grab people's attention, but you also need an ad with substance so they keep watching.' # Value propositions - Effective ads are ones that grab people's attention and keep them watching. # Benefits - Grab people's attention - Keep people watching # Features - Scroll-stopping ads - Ads with substance # Call to action Let's Chat # Social proof - "um ok this is incredible" – cory.k (Instagram Commenter) - "omg that's a cool idea" – jbscirty (Instagram Commenter) # Point of view - Brand 100% – The entire video is presented from the perspective of the brand, using a company representative to convey the brand’s expertise and value proposition. # Storyline - 00:00–00:03 00:00–00:03 The video starts with a man in a cowboy hat and plaid shirt dancing energetically in front of a bright purple and blue gradient background. This visual is designed to grab the viewer's attention immediately with an eye-catching display and rhythmic motion. - 00:03–00:07 00:03–00:07 The man speaks directly to the camera, emphasizing the importance of grabbing attention in advertising. He raises his arms and speaks emphatically, creating an engaging and slightly humorous tone to underscore his point. - 00:07–00:09 00:07–00:09 The video transitions to a static screen displaying the Disruptive Ads logo and tagline, 'Ads That Stop the Scroll.' This section serves to brand the message and present the company's value proposition clearly, moving from attention-grabbing tactics to introducing the service provider. - 00:09–00:10 00:09–00:10 The video displays the company's name one last time before ending on a blank Instagram post.

# Ad summary This ad presents marketing advice for boosting social media engagement through a demo using the layout of an Instagram post. # Brand positioning Disruptive is presented as a marketing company providing tips to increase engagement on social media platforms. The company positions itself as knowledgeable and personable with the goal of improving the ads of other companies. The brand aims to be approachable and relatable. The focus is on performance and practicality, providing functional advice for its target audience. # Product The company offers consulting services and expertise to help businesses improve their advertising strategies and boost engagement on social media. The service aims to assist with generating leads and optimizing ad performance. The product is designed for businesses looking to increase their visibility and effectiveness on platforms like Instagram. It addresses the need for businesses to stay relevant and competitive in the digital marketing landscape. The ad showcases specific tactics that can be implemented to enhance engagement. The ad suggests that Disruptive's services are valuable for anyone looking to improve their social media advertising results. # Visual style The ad has a polished, commercial aesthetic with vibrant background colors. Editing includes quick cuts and some graphics. The production quality is high, giving it a professional feel. The video maintains a consistent pacing with an upbeat and engaging rhythm. # Hooks Text overlay: 4 tips on boosting engagement! (Instagram Post) / ok wut this is amazing (Instagram Post) / can't stop watching this (Instagram Post) Visual: 00:00–00:03 The screen shows the layout of an Instagram post with the Disruptive logo and handle at the top. There are two women: Woman 1 with blonde, wavy hair, glasses, a pink hair clip, a pink shirt and a white cardigan; and Woman 2, with long brown hair, a black blazer over a white button-up shirt. A laptop is between them, displaying a pink plus-shaped icon over a heart. Woman 2 gestures with her hand as if liking the post. They are in a room with purple and pink gradient background lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not getting enough engagement on social media posts. The Instagram post shows likes, and the text overlays show the viewers can't stop watching. # Value propositions - Provides practical steps to boost ad engagement and performance. The format makes the benefits and value clear. # Benefits - Boosted engagement leads to more effective ads # Features - Provides tips on boosting engagement # Call to action Let's Chat → # Social proof - "ok wut this is amazing" – Commenter (Instagram User) - "can't stop watching this" – Commenter (Instagram User) # Point of view - Brand 100% – The ad is presented from the official perspective of the Disruptive marketing company showcasing their services. # Storyline - 00:00–00:10 The ad begins with a demonstration of boosting engagement on social media posts by adding interactions. - 00:00–00:10 The demo continues to showcase the process of liking an Instagram post. - 00:10–00:15 The ad concludes with the company logo and messaging about their ads being well-received.

# Ad summary This is a short advertisement for a company that wants to help you fix your leaking marketing budget with a free marketing audit. # Brand positioning Disruptive aims to occupy the space of a modern marketing innovator, offering solutions to common marketing inefficiencies. The brand promotes the values of efficiency and clarity, pushing against the norm of marketing spend waste and confusing strategies. The brand positioning is functional, focusing on performance and measurable results for the customer's benefit. # Product Disruptive offers a free marketing audit designed to help businesses identify and fix inefficiencies in their marketing budget. The product is for businesses and marketing professionals who are concerned about wasting marketing spend and want to improve their return on investment. The main USP is that 76% of marketing spend goes to waste, implying a significant opportunity for savings. The free audit is a risk-free way to assess current marketing efforts and find areas for improvement. # Visual style The ad uses a clean, modern aesthetic with bold text and contrasting colors. The editing style features quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is polished, with a focus on clear visuals and text overlays to convey information efficiently. The pacing is consistent, creating a sense of urgency and momentum. Text and transitions are timed with the music beats to enhance the rhythm and impact of the message. # Hooks Spoken: 00:00–00:03 Top Reviewed, USA. Get a Free Marketing Audit. Text overlay: 00:00–00:01 Top Reviewed / 00:01–00:02 USA / 00:02–00:03 Get a Free Marketing Audit Visual: 00:00–00:01 A white text overlay that says “Top Reviewed” on a dark grey background. / 00:01–00:02 A red text overlay that says “USA” on a dark grey background. / 00:02–00:03 The background is white with a pattern of red circles on all four corners. The text overlay in the center of the screen reads “Get a Free Marketing Audit” in black with the word “Free” underlined in red. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is that 76% of marketing spend goes to waste, as highlighted by the statistic: "76% of marketing spend goes to waste." # Value propositions - The free marketing audit offers a risk-free way to assess current marketing efforts and find areas for improvement. # Benefits - Fix your leaking budget FAST # Features - Free Marketing Audit # Call to action Get Your Free Marketing Audit # Social proof - Top Reviewed # Point of view - Brand 100% – The entire ad is communicated from the official voice of the Disruptive brand, using a modern and direct approach to convey information and value. # Storyline - 00:00–00:01 The ad begins with the text overlay "Top Reviewed USA", indicating that the company is well-regarded and based in the United States. This aims to establish initial credibility and regional relevance. - 00:01–00:03 Building on this, the ad states, "Get a Free Marketing Audit," presenting the core offer upfront. This is designed to grab attention by promising a valuable service at no cost. - 00:03–00:05 The ad emphasizes that the audit comes with "No Strings Attached," attempting to reduce potential hesitation by assuring there are no hidden commitments or obligations. - 00:05–00:07 The narrative shifts to highlight the problem: "76% of marketing spend goes to waste." This statistic serves to create concern and underscore the need for their services. - 00:07–00:09 The ad offers a solution: "Fix your leaking budget FAST," positioning their service as a quick and effective way to address the identified problem. - 00:09–00:12 Finally, the ad concludes by showcasing the brand "DISRUPTIVE" and promotes the brand's difference to urge viewers to "Experience the Disruptive Difference", reinforcing the brand's name and ending with a call to action, "Get Your Free Marketing Audit." This serves to close the narrative loop by reiterating the brand's identity and presenting a clear next step for the viewer.

# Ad summary In a humorous and relatable manner, Disruptive Advertising uses the analogy of baking cookies to explain retargeting. The ad humorously illustrates the potential pitfalls of ineffective online advertising by showing burnt cookies and emphasizes the expertise of Disruptive Advertising in turning 'dough' into something profitable. # Brand positioning Disruptive Advertising positions itself as an expert and reliable partner that helps businesses optimize their online advertising efforts. The brand presents a tone of expertise and confidence, humorously contrasting the common pitfalls of ineffective advertising with their ability to create profitable campaigns. Disruptive Advertising challenges the notion that all advertising is created equal, pushing against the norm of companies simply trying retargeting without fully understanding how to do it effectively, they position themselves as the solution to ensure ad spending turns into real results. Their positioning is both functional, highlighting their ability to improve performance, and emotional, instilling confidence and assurance in their clients. # Product Disruptive Advertising offers expertise in online advertising, specializing in turning advertising budgets into profitable campaigns. They help website owners and businesses maximize their advertising efforts through services such as retargeting. The ad highlights that most businesses already engage in retargeting, but Disruptive Advertising is positioned as helping to do it more effectively. The service is for businesses that own a website that are looking to improve their online advertising performance, and the ad addresses the barrier of ineffective ad spending by promising to transform advertising 'dough' into 'something glorious'. # Visual style The ad has a casual and slightly humorous aesthetic. The editing style includes both static shots and quick cuts. The production quality has a UGC feel, with some polish, to support a relatable tone. There are no consistent visual motifs, but the pacing is relatively consistent, with a moderate number of cuts per minute. The audio-visual sync is timed to align with voiceover lines and to emphasize comedic moments. # Hooks Spoken: 00:02–00:03: You've been retargeted. Text overlay: 00:00–00:03: DIS RUPTIVE Visual: 00:00–00:02: A close-up of a baking sheet filled with freshly baked chocolate chip cookies inside of an oven. The camera is still. The logo for Disruptive is at the top. The man opens the oven to pull the cookies out. / 00:02–00:03: The man stands in a bright kitchen with white cabinets. The kitchen has a stove, dishwasher, and a sink. He is wearing oven gloves and holding a baking sheet of cookies. The camera pans as the man places the baking sheet of cookies on the counter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of ineffective or wasted ad spending: "Or you can just keep on burning that dough." # Value propositions - Expertise in turning advertising budgets into profitable campaigns, clearly communicating the value of their service. # Benefits - Maximize advertising efforts - Transform advertising budgets into profitable campaigns - Make the most of your advertising 'cookies' # Features - Online advertising expertise - Helps website owners - Specializes in retargeting - Turns advertising 'dough' into something glorious # Call to action Contact Us for a Free Consultation # Point of view - Brand 100% – The entire ad is told from the brand's perspective, conveyed through a presenter who is an employee. # Storyline - 00:00–00:02 The ad opens with fresh cookies being taken out of an oven, immediately connecting the concept of baking to the overall analogy. - 00:02–00:05 The presenter then introduces the concept of retargeting, immediately questioning its relevance to cookies and creating curiosity. - 00:06–00:11 The presenter explains how cookies work in the context of online browsing, equating it to dropping a cookie into your browsing history, making you trackable. - 00:08–00:08 To make the analogy more visual and relatable, there is a shot of cookie crumbs on the floor as he is explaining the tracking concept, visually linking website visits and cookies with retargeting. - 00:11–00:16 He then guesses that the viewer has visited their website in the past 30 days to relate the tracking concept with the viewer themselves. - 00:16–00:21 He reassures the viewer that retargeting is a common practice, aiming to normalize it and preemptively address any potential concerns about privacy or being tracked. - 00:21–00:23 The presenter acknowledges that most businesses with websites are already doing retargeting, but poses that they are likely not doing it as effectively, positioning Disruptive Advertising as the solution. - 00:24–00:28 He claims that Disruptive Advertising knows how to turn your advertising 'dough' into something glorious, referring to money. - 00:26–00:28 There is then a shot of cookie dough in a bowl with dollar bills, further emphasizing the message that they turn advertising money into something great. - 00:29–00:32 The presenter suggests the alternative of continuing to 'burn' that dough and relates it back to ineffective advertising practices. - 00:30–00:32 The ad visualizes this option through a shot of flaming cookies, and there is an off-screen sound effect of an alarm siren, symbolizing disaster due to ineffective marketing. - 00:33–00:37 He concludes by stating that Disruptive Advertising can help you make the most of your advertising 'cookies' reinforcing their value proposition. - 00:38–00:41 The presenter jokes about leaving the oven on, adding to the ad's casual and slightly absurd tone. - 00:41–01:09 Finally, the ad concludes by showing the flaming cookies and providing contact information for a free consultation.

# Ad summary This ad encourages agencies to see how they stack up and find out what to do to stay ahead. The ad uses a minimalistic style with a gray background and white text. # Brand positioning This ad presents a software product for agencies that enables them to measure their position relative to their competitors and take action to improve their standing. The brand positions itself as a resource for agencies looking to gain a competitive advantage. It offers tools or insights that help agencies understand their strengths and weaknesses compared to others, empowering them to stay ahead in the market. The brand adopts a functional approach, focusing on performance and the practical benefits of understanding market position. # Product This ad promotes a service that allows agencies to evaluate their competitive standing. The product helps agencies understand how they "stack up" against others in the industry and provides actionable insights on "what to do to stay ahead." It appears designed to address the need for agencies to benchmark their performance and make informed decisions to maintain or improve their market position. The product offers strategic guidance to help agencies remain competitive. # Visual style The ad uses a minimalist style with a dark gray background and a white font for the main text. The text is large and bold, ensuring high visibility. The overall design is clean and simple, focusing on the message rather than elaborate visuals. The color scheme is limited to gray, white, and a single red accent, which draws attention to the call to action. The layout is straightforward, with text stacked vertically and an arrow pointing down to the button, guiding the viewer's eye. The production quality appears to be high, with crisp text and a professional appearance, suggesting a focus on clarity and directness. # Hooks Headline: SEE HOW YOUR AGENCY STACKS~~UP~~ # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights a pain point related to the struggle for agencies to maintain a competitive edge in their market. Agencies need to know where they stand relative to their competitors and the ad taps into this, as expressed by the question: "SEE HOW YOUR AGENCY STACKS~~UP~~" # Value propositions - The ad's main value proposition is that it offers to show you how your agency stacks up. # Benefits - and what to do to stay ahead. # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand aims to inform agencies about their product that evaluates their competitive position and offering resources to help them stay ahead. # Storyline - The ad opens by prompting agencies to assess their position relative to their competitors. This is intended to make them aware of the need to evaluate their performance, viewed from the brand's perspective. - The ad also suggests the product offers guidance on maintaining a competitive edge. The brand provides a clear solution and call to action for the viewer.

# Ad summary This ad highlights Disruptive Advertising's marketing philosophy and showcases its commitment to authenticity, breakthrough results, and client empowerment. # Brand positioning Disruptive Advertising positions itself as a marketing agency that values authenticity and focuses on delivering breakthrough results. The brand prioritizes helping clients focus on their core competencies by taking over their marketing needs. By using simple typography, it conveys efficiency and transparency, aiming to connect with businesses looking for a no-nonsense, results-oriented marketing partner. # Product Disruptive Advertising offers marketing solutions tailored to enable businesses to achieve breakthrough results. The ad highlights a focus on allowing clients to concentrate on what they do best, implying that Disruptive Advertising handles the complexities of marketing. There are no explicit product details but the company's value proposition centers around delivering significant improvements and freeing up clients to focus on their core business activities. # Visual style The ad utilizes a clean, minimalist aesthetic with a limited color palette (gray, white, and red) to emphasize key messages. It features sequentially appearing text overlays and simple geometric shapes. The editing is straightforward, with static shots and direct transitions between messages, lending a professional and uncluttered feel. # Hooks Text overlay: 00:00–00:02 We believe / 00:01–00:02 in / 00:02–00:02 of Visual: 00:00–00:02 A dark gray screen displays the text 'We believe' followed by 'in' and 'of' in a plain white font. The background is uniform, and the lighting is flat, focusing attention solely on the text. # Funnel stage Top of funnel (Awareness) # Pain points Businesses struggle to balance marketing efforts with their primary operations, diluting focus and resources. # Value propositions - Delivering breakthrough results so you can focus on what you do best: Disruptive Advertising allows businesses to concentrate on their core competencies by handling their marketing needs. # Benefits - Focus on what you do best - Experience Marketing like Never Before # Features - Authenticity - Delivering breakthrough results # Call to action Let's Talk # Social proof - None used. # Point of view - Brand 100% – The ad presents a direct message from Disruptive Advertising, outlining their values and service offering. # Storyline - 00:00–00:02 00:00–00:02 The words 'We believe in' are displayed on a gray background. - 00:02–00:03 00:02–00:03 The word 'Authenticity' appears in red. - 00:03–00:07 00:03–00:07 The phrase 'and only work with brands WE BELIEVE in' is presented. The words 'WE BELIEVE' are in red, with a graphical element replacing the 'I' in 'IN'. - 00:07–00:10 00:07–00:10 The phrase 'Delivering breakthrough results, so you can focus on what you do best' is displayed. The words 'breakthrough results' are in red. - 00:10–00:13 00:10–00:13 The company logo is shown with the tagline 'Experience Marketing like Never Before' and a red 'Let's Talk' button.

# Ad summary This ad showcases a group of women skydiving as a fun and exhilarating experience, with a song playing in the background. # Brand positioning The brand is presented as a promoter of exciting, adventurous experiences. The brand seems to cater to those who are willing to take risks, enjoy thrills, and share memorable moments with friends. The ad showcases a lifestyle of daring activities and camaraderie. The brand's positioning seems emotional, focusing on the excitement and fun associated with skydiving. # Product The product is a skydiving experience, offered to groups of people. The ad highlights the thrill and enjoyment of jumping from a plane and freefalling with an instructor. The activity is showcased as a fun, group activity that's worth the price. Skydiving overcomes the fear that some may have by doing it tandem with an instructor. # Visual style The ad has a natural and authentic aesthetic. The editing style includes quick cuts during the skydiving scenes to increase the sense of excitement. The production quality has a slightly polished feel. The pacing of the ad is moderate, with faster cuts during the active skydiving scenes and slower, more static shots during the preparation and reaction moments. The audio and visual elements are synced well, with the music aligning with the upbeat, energetic mood of the ad. # Hooks Spoken: 00:00-00:01 [SINGING] You on my mind a lot. Visual: 00:00–00:01: A low-angle shot of the front of a small white plane is shown, parked inside a gray hangar with sunlight entering. The plane has a brown propeller and red accents. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - “That is awesome! I can’t feel my face” – Female 2 - “I can’t feel my face” – Female 1 # Point of view - Customer 100% – The ad showcases the experience from the customer's point of view through visuals of them prepping and participating in the skydive, as well as their reactions afterwards. # Storyline - 00:00–00:01 The ad begins with a close-up shot of the front of a small plane that is parked inside a hangar. - 00:01–00:06 00:01–00:06: The ad then shows a series of shots of women, presumed to be friends, posing in front of a plane. They transition to walking together wearing matching jackets. - 00:07–00:12 00:07–00:12: The women are shown preparing for the skydive by putting on safety goggles and adjusting their harnesses. This segment conveys the safety aspect of the experience and builds anticipation. - 00:12–00:22 00:12–00:22: A montage of shots shows various people, including the women, skydiving tandem with instructors. Their expressions of excitement and joy emphasize the thrill of the experience. - 00:22–00:29 00:22–00:29: The ad concludes with a shot of one of the women on the ground after landing, expressing her excitement and shock from the dive. A second woman then says she can't feel her face.

# Ad summary A vertical video advertisement for Disruptive Advertising, showcasing the company's expertise and values. The ad uses a modern, minimalist design with bold text overlays and dynamic visuals to highlight their strengths in disruptive strategies, top talent, and achieving breakthrough results. # Brand positioning Disruptive Advertising positions itself as an innovative and unconventional marketing agency that challenges industry norms. The brand aims to occupy the space of a forward-thinking leader, promoting values like authenticity, top talent, strategic thinking, breakthrough results, and exclusivity. By showcasing a diverse and collaborative team, the brand aligns with a modern, dynamic lifestyle and emphasizes functional performance by helping businesses achieve their marketing goals, pushing against traditional or outdated advertising practices. # Product Disruptive Advertising offers comprehensive advertising solutions designed to help businesses achieve breakthrough results through innovative strategies and top talent. The company specializes in aligning business goals with marketing strategies and providing access to exclusive relationships, content, and a community of experts. Their core offering is data-driven advertising that disrupts conventional norms, leveraging people, tools, and technology. They ensure authenticity by working with people and brands they believe in, addressing the need for reliable and effective marketing strategies in a rapidly evolving digital landscape. # Visual style The ad has a clean, modern aesthetic with a minimalist design. It features quick cuts and static shots, with smooth transitions between scenes. The production quality is polished, giving it a professional commercial feel. The visual motif includes a consistent color scheme of black, white, and red, with a recurring layout of red circles in the top right corner. The pacing is consistent throughout, creating a rhythmic flow. The visuals and text are timed to the music beats, enhancing the overall impact of the ad. # Hooks Text overlay: 00:00–00:01 DISRUPTIVE ADVERTISING / 00:00–00:01 BUSINESS / 00:00–00:01 IN / 00:00–00:01 UNUSUAL / 00:00–00:01 We're not Visual: 00:00–00:01 The screen is dark gray with a block of four red circles in the top right. White text reads "DISRUPTIVE ADVERTISING" over the large-font text "BUSINESS", with "IN" in red, and "UNUSUAL" underneath the other words. The text "We're not" is in the lower left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to achieve effective marketing results using traditional methods. The quote "We're not normal. We're disrupting our industry by not accepting the 'norms'." signals this frustration by suggesting that the status quo in advertising is not sufficient. # Value propositions - Achieve breakthrough results by leveraging people, tools and technology. - Gain access to exclusive relationships, content and community. # Benefits - Aligning business goals to marketing strategy - Access to exclusive relationships - Access to exclusive content - Access to exclusive community - Top talent you can trust - Deliver breakthrough results # Features - Disruptive strategies - Top talent - Strategic thinking - Breakthrough results - Exclusivity # Call to action LET'S TALK # Social proof - We're ranked #1 in the U.S. # Point of view - Brand 100% – The entire ad is told from the perspective of Disruptive Advertising, presenting their values, services, and market position in a clear and direct manner. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a black background featuring the company logo and the text "DISRUPTIVE ADVERTISING" and "BUSINESS IN UNUSUAL" with the word "UNUSUAL" in red. This immediately conveys the brand's core value of being different and challenging the status quo. - 00:01–00:02 00:01–00:02 Text overlays appear stating "We're not normal. We're disrupting our industry by not accepting the 'norms'." which reinforces the brand's positioning as an innovative and unconventional marketing agency. The perspective is from the brand, asserting its unique approach and challenging traditional standards. - 00:02–00:03 00:02–00:03 A black and white image of a handshake is shown with the text "Authenticity. We only work with people and brands we believe in." This highlights the brand's commitment to genuine partnerships and ethical business practices. The visual reinforces the importance of trust and alignment between the agency and its clients. - 00:03–00:05 00:03–00:05 A young man is shown sitting on a couch, looking away and smiling while using a laptop. The text overlay states, "Top Talent. We hire, develop and retain top talent you can trust." This beat showcases the brand's focus on having skilled and reliable professionals, emphasizing their investment in their employees. The visuals suggest a relaxed but productive work environment. - 00:05–00:06 00:05–00:06 Two chess pieces, a black king and a white king, are shown slightly overlapping. The text overlay reads, "Strategy. We align the right business goals to the right marketing strategy." This beat emphasizes the brand's strategic approach, indicating that they focus on aligning business objectives with effective marketing plans. The chess pieces symbolize strategic thinking and planning. - 00:06–00:08 00:06–00:08 A black and white image of a lightbulb shattering is shown with the text "Break Throughs. We leverage people, tools and technology to deliver breakthrough results." This showcases the agency's ability to achieve significant and impactful outcomes for their clients by using the right resources and technology. - 00:08–00:10 00:08–00:10 A diverse group of professionals are shown sitting in a row, some using laptops or tablets. The text overlay states, "Exclusivity. We provide access to exclusive relationships, content and community." This reinforces the brand's commitment to providing unique and valuable resources to its clients. - 00:10–00:13 00:10–00:13 The ad concludes with the text "We're ranked #1 in the U.S. LET'S TALK", with an arrow pointing at "LET'S TALK". The brand reinforces its market position and encourages viewers to engage directly. This is the brand using its authority and confidence to directly address the audience.

# Ad summary This ad uses a dating app concept to show the qualities that a client should look for in an agency partner. # Brand positioning Disruptive Advertising positions itself as a marketing agency that understands the challenges clients face when selecting an advertising partner. The brand aims to occupy the space of a committed, reliable, and innovative partner that offers fresh ideas and delivers mutual success. The agency differentiates itself by aligning with a 'marriage' concept, emphasizing long-term commitment and effective communication, suggesting a departure from fleeting or superficial agency relationships. The brand's positioning is both functional and emotional, highlighting performance metrics while also fostering trust and a sense of partnership. # Product The ad promotes Disruptive Advertising's services as a comprehensive solution for businesses seeking a reliable and effective advertising partner. The services include offering fresh ideas and strategies focused on achieving mutual success, indicating a collaborative approach. Key product details include effective communication, portrayed through direct interaction and understanding of client needs. The ad also addresses the potential purchase barrier of uncertainty in selecting the right agency, by presenting Disruptive Advertising as a long-term, committed partner. The ad conveys that choosing Disruptive Advertising is worth the investment because it provides what businesses really need: measurable results and a dedicated relationship that lasts for years to come. # Visual style The ad has a light and humorous aesthetic, blending polished commercial elements with relatable lifestyle visuals. Editing includes a mix of quick cuts and static shots, with smooth transitions used to maintain a brisk pace. The production quality leans towards a polished commercial feel. The pacing is moderate, with cuts timed to the music beats. The visual motifs include recurring appearances of the box headed character. # Hooks Spoken: 00:00–00:03: Picking the right ad agency is hard. Text overlay: 00:00–00:03: DISRUPTIVE Visual: 00:00–00:07: A woman sits cross-legged on a red couch, holding a coffee mug with an intricate, black and purple design, and scrolling through a dating app on her phone. She has blonde hair pulled back in a messy bun and is wearing a white t-shirt and black pants. The couch has patterned throw pillows. The background is a warmly lit living room with a wooden door and a light-colored cabinet. / 00:00–00:06: Close up of a woman’s hand scrolling through an app that looks like a dating app. The app shows different people, each with the word “Advertising” under their name. # Funnel stage Middle of funnel (Consideration) # Pain points “Picking the right ad agency is hard.” # Value propositions - Offering fresh ideas and strategies - A collaborative approach - Direct interaction and understanding of client needs - A dedicated relationship that lasts for years to come # Benefits - Long-term commitment - Measurable results - Dedicated relationship # Features - Fresh ideas - Mutual success - Effective communication - Truly committed # Call to action Check out Disruptive Advertising to see if you are a match. # Point of view - Brand 100% – The brand is communicating what it wants to be as a company and why the viewer should choose them. # Storyline - 00:00–00:07 A woman sitting on a red couch with a mug is on a dating app looking at profiles of different ad agencies. She is swiping through the profiles. - 00:07–00:14 The woman receives flowers from a person whose head is inside a box with the Disruptive Advertising logo on it. - 00:14–00:19 The box-headed person works out with the woman. - 00:19–00:24 The box-headed person sits next to the woman on a couch. She is crying and he hands her a tissue. - 00:24–00:30 The box-headed person is marrying the woman in a wedding. - 00:30–00:36 The box-headed person helps the woman put a baby to sleep in its crib. - 00:36–00:38 The box-headed person stands behind the woman in her home. - 00:38–00:43 People with boxes on their heads are running around in a crowd. - 00:43–00:50 The woman is back on her couch and looks surprised at something on her phone. - 00:50–01:00 The phone and mug sit on the couch.

# Ad summary This ad compares the benefits of hiring a marketing agency like Disruptive Advertising versus hiring an in-house marketing team. The ad discusses skill diversification, predictability, and partner perks. The video is hosted by a Disruptive Advertising employee. # Brand positioning Disruptive Advertising aims to position itself as a leading solution for companies seeking expertise in digital marketing and advertising. The brand conveys a functional positioning focused on delivering tangible results through strategic ad management. This is achieved by providing access to a diverse team of specialists and leveraging partnerships with major platforms like Facebook and Google. The brand attempts to push against the limitations of in-house marketing teams by promoting the value of specialized knowledge and consistent performance in the ever-evolving digital landscape. # Product The ad promotes Disruptive Advertising’s digital marketing and advertising management services. The agency’s services are for companies weighing the advantages of hiring an agency versus building an in-house team to run their online ads. Disruptive Advertising offers skill diversification, ensuring access to experts in various advertising channels such as paid search and social media. By managing a high volume of ad spend, the agency can also offer partner perks, including access to beta programs, direct contacts, and faster support from ad platforms. # Visual style The ad uses a straightforward, informative aesthetic. The setting is a casually lit office space. Quick cuts are used to maintain a brisk pace. The video quality has a polished, commercial feel. The editing syncs the title card animation to the music beat. # Hooks Spoken: 00:04–00:05 You dizzy yet? Text overlay: 00:00–00:04 Agency Visual: 00:00–00:04 Against a wood panel background, a young, bearded white man in a Disruptive Advertising t-shirt looks to the left, then centers himself for the camera. He spins his head multiple times in a looping fashion. The shot is medium framed. On the left is the text "Agency". In the upper-center, the Disruptive Advertising logo is placed against a red background. # Funnel stage Consideration # Pain points The ad addresses the challenge of deciding whether to hire an agency or an in-house team to manage online ads, acknowledging that "it can be tough". # Value propositions - If you need expertise in multiple advertising channels, a marketing agency may be the way to go - If you aren't worried about retraining your marketing team every few years, then hiring in-house may be a good way to go # Benefits - The customer can afford to only hire one or two people - Agencies tend to stick around longer - A leg up on the competition # Features - Skill diversification - Experts in a variety of areas - Perks from ad platforms like access to beta programs, direct contacts, and faster support # Call to action Check out the link in the description # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by an employee of Disruptive Advertising, speaking on behalf of the company. # Storyline - 00:00–00:04 The ad opens with a looping shot of the speaker spinning his head in a circle. - 00:04–00:11 00:04–00:11 The speaker directly addresses the viewer. He acknowledges that deciding between hiring an agency or an in-house marketing team can be tough. This sets up the pain point that the ad will address. - 00:11–00:13 00:11–00:13 He teases that the ad will look at the pros and cons of each approach, creating anticipation for the value proposition. - 00:13–00:18 00:13–00:18 This beat displays the title card “Agency vs In-House” in an animated sequence. This visually breaks down the problems that will be discussed. - 00:18–00:33 00:18–00:33 The speaker asserts his bias as an employee of an agency but states he will try to be objective while discussing three key differences. This frames the upcoming content as balanced and trustworthy. - 00:33–00:54 00:33–00:54 The speaker explains the first key difference: skill diversification. He claims that in-house hires are limited in expertise, while agencies offer experts in various advertising channels. This positions agencies as offering a more comprehensive solution. - 00:54–01:14 00:54–01:14 The speaker discusses the second key difference: predictability. He suggests that in-house marketers change jobs frequently, while agency marketers tend to stick around longer, positioning agencies as more stable and reliable. - 01:14–01:38 01:14–01:38 The speaker presents the third key difference: partner perks. He notes that agencies often receive perks from ad platforms like beta access and direct support. This portrays agencies as having a competitive edge. - 01:38–01:48 01:38–01:48 The speaker concludes by restating the choice between agency and in-house, then promoting a more in-depth comparison in the description. This prompts further engagement with the brand. - 01:48–02:05 01:48–02:05 The speaker prompts viewers to share their experiences in the comments, encouraging community engagement and feedback. - 02:05–02:17 02:05–02:17 The video ends with the Disruptive Advertising logo and music.

# Ad summary This ad highlights the problem that many marketers are not getting the results they need and offers a solution in the form of an execution audit. # Brand positioning The brand is presented as a solution provider for marketers who are not achieving their desired results. The brand positions itself as an expert capable of diagnosing and fixing execution problems, as implied by the offer of an 'Execution Audit'. The brand's tone is direct and action-oriented, focusing on tangible improvements and problem-solving. It pushes against the norm of accepting subpar marketing performance, instead advocating for proactive intervention and optimization. # Product The product being advertised is an 'Execution Audit,' a service designed to help marketers who are not achieving the results they need. The ad addresses the purchase barrier of uncertainty by offering a diagnostic service to identify and fix the root causes of poor marketing performance. The ad suggests that this audit is a necessary step for marketers looking to improve their outcomes and achieve better results. # Visual style The ad uses a collage-style visual with a mix of grayscale and red accents. The production quality is polished, with clean lines and a minimalist aesthetic. The typography is large and bold, drawing attention to the key messages. The style is disruptive, contrasting the old-fashioned computer with the modern message of marketing optimization, which may impact scannability by creating visual complexity. # Hooks Headline: 83% of marketers aren't getting the results they need. Let's fix that. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that '83% of marketers aren't getting the results they need.' This is signaled by the stressed woman sitting on the computer and the statistic itself. # Value propositions - Run Your Execution Audit # Call to action Run Your Execution Audit # Point of view - Customer: The woman sitting on the computer represents the frustration and stress of marketers not achieving their desired results. - External source: The statistic '83% of marketers aren't getting the results they need' provides data to support the claim that there is a widespread problem. - Brand: The phrases 'Let's fix that' and 'Run Your Execution Audit' position the brand as a solution provider and invite the customer to take action. # Storyline - The ad opens with a visual of a woman sitting atop an old computer, looking stressed and overwhelmed, which conveys the message that many marketers are struggling with their results. This is from the perspective of the customer experiencing the problem. - The ad then presents a statistic: '83% of marketers aren't getting the results they need,' which is intended to validate the customer's feelings and highlight the widespread nature of the problem. This is from the perspective of an external source, providing data to support the claim. - The ad offers a solution: 'Let's fix that,' which is intended to provide hope and a clear path forward. This is from the brand's perspective, positioning itself as the problem-solver. - The ad concludes with a call to action: 'Run Your Execution Audit,' which is intended to prompt the viewer to take the next step and engage with the brand's services. This is from the brand's perspective, directly inviting the customer to take action.

# Ad summary This ad for Disruptive Advertising describes how their services helped increase an e-commerce company's revenue by strategic site testing. # Brand positioning Disruptive Advertising positions itself as a growth partner for businesses looking to increase revenue through strategic advertising and site testing. The brand promotes a functional approach, highlighting data-driven strategies, such as strategic site testing, that lead to substantial increases in clients' conversion rates and yearly revenue. By focusing on tangible results and offering a free proposal, Disruptive aims to be seen as a reliable and effective partner for businesses looking to optimize their advertising and achieve measurable growth. The ad is functional by showing statistics and figures. # Product The ad showcases Disruptive Advertising's strategic site testing services, which are designed to enhance product page conversion rates and overall revenue for e-commerce businesses. It claims that strategic site testing can lead to a significant increase in product page conversion rates (up to 200%). It specifically mentions a case study where this approach resulted in a $141K projected increase in yearly revenue for their client, Wilding Wallbeds, an e-commerce company. It positions itself as a key to business growth, suggesting that businesses can achieve tangible improvements by utilizing their services. It addresses the potential purchase barrier of uncertainty by offering a free proposal to demonstrate how they can help grow the client's business. # Visual style The ad has a clean, corporate aesthetic with a color scheme that relies heavily on red, grey, and white. The editing style is straightforward, with static shots. The production quality is polished, aligning with a professional commercial feel. The pacing is slow and consistent, allowing viewers to easily read the information on the screen. The text and product actions are timed with the music beats and voiceover lines. # Hooks Spoken: 00:01–00:05 Strategic site testing brought product page conversion rates up by 200%. Text overlay: 00:01–00:02 strategic site testing / 00:02–00:03 brought product page conversion rates / 00:03–00:04 by / 00:04–00:05 200% Visual: 00:00–00:01 The video opens with the brand logo "DISRUPTIVE" shown in white at the top over a dark red background. Below the logo is a white space with the text "Strategic site testing" in the center, also in white. Below the text is an illustration of test tubes and various digital devices. On the right-hand side, a small red circle with a white letter D inside. / 00:01–00:02 The brand logo "DISRUPTIVE" shown in white at the top over a dark red background. Below the logo is a white space with the text "brought product page conversion rates" in the center, also in white. Below the text is an illustration of a product page with 3 products. On the right-hand side, a small red circle with a white letter D inside. / 00:03–00:04 The brand logo "DISRUPTIVE" shown in white at the top over a dark red background. Below the logo is a white space with the text "by 200%" in the center, also in red. Below the text is an illustration of a product page with 3 products. On the right-hand side, a small red circle with a white letter D inside. / 00:04–00:05 The brand logo "DISRUPTIVE" shown in white at the top over a dark red background. Below the logo is a white space with the text "by 200%" in the center, also in red. Below the text is an illustration of a product page with 3 products. On the right-hand side, a small red circle with a white letter D inside. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stagnant or underperforming product page conversion rates by showcasing significant increases achieved through strategic site testing. This is signaled by the dramatic improvement in conversion rates and revenue for their client, Wilding Wallbeds. # Value propositions - 200% increase in product page conversion rates through strategic site testing - $141,000 projected increase in yearly revenue # Benefits - Brought product page conversion rates up by 200% - Leading to a $141,000 projected increase in yearly revenue # Features - Strategic site testing # Call to action Request a free proposal # Social proof - Wilding Wallbeds' increased yearly revenue – Female 1 (Customer) # Point of view - Brand 100% – The ad is told from the official voice of Disruptive Advertising. # Storyline - 00:01–00:03 The ad opens by stating that strategic site testing led to a substantial increase in product page conversion rates. - 00:06–00:12 Building on the previous point, the ad highlights a case study, showcasing how their services resulted in a significant projected increase in yearly revenue for a client. - 00:13–00:14 The ad shifts to a value proposition, stating how Disruptive Advertising can help the viewer's business grow. - 00:15–00:16 The ad transitions to introducing Disruptive Advertising, emphasizing their role as an advertising partner. - 00:17–00:22 The ad concludes with a clear call to action, inviting viewers to request a free proposal to explore how Disruptive Advertising can help grow their business.

# Ad summary This ad presents a problem and offers a solution for viewers that are feeling overwhelmed by their goals. The ad uses a cartoon style and bright, friendly coloring to offer a friendly and supportive image. The ad encourages viewers to reach out to the brand. # Brand positioning This brand wants to be seen as a supportive and friendly service that helps people achieve big goals. They're positioning themselves as someone who's there to help you take the leap and make progress, and that they want to do it together. The values this brand aligns with are support, action, and camaraderie. The brand presents an emotional positioning. # Product The ad does not explicitly define the service provided by this brand. What is suggested is that they help their customers take control of big, hairy, and audacious goals. The brand offers support and encouragement to those who need it, and encourages the viewer to reach out. # Visual style The ad has a cartoon style with a simple color palette. The overall look is friendly, playful, and supportive. The use of a bright color is designed to stand out in the feed. # Hooks Headline: Goals feeling big, hairy & audacious? # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the problem of feeling overwhelmed by goals and needing help to achieve them. It calls out, "Goals feeling big, hairy & audacious?" # Value propositions - None used. # Benefits - None used. # Features - We'll help you. # Call to action Let's Talk. # Social proof - None used. # Point of view - Brand: The POV is from the brand throughout the image ad. # Storyline - The ad opens by asking the viewer if their goals are feeling big, hairy, and audacious. This message grabs the attention of people that are feeling overwhelmed and speaks directly to the problem they're experiencing, from the perspective of the brand. - Next, the brand says that they'll help you. This offers a solution to the problem posed in the first beat, from the perspective of the brand. - Finally, the ad closes with a direct call to action, encouraging the viewer to 'Let's Talk'. This completes the narrative by inviting the viewer to take the next step in finding a solution, from the perspective of the brand.

# Ad summary This ad highlights the importance of marketing team alignment and offers a report to help unlock team alignment in under 10 minutes. # Brand positioning The brand is presented as a solution for marketing teams struggling with alignment and effectiveness. It positions itself as a provider of clarity and actionable insights, offering a report that can quickly diagnose and address alignment issues. The brand aims to occupy the space of a strategic partner that helps marketing leaders optimize their team's performance and drive growth. The brand's tone is professional and results-oriented, focusing on functional benefits like clarity and efficiency. It pushes against the norm of simply being busy, emphasizing the need for effectiveness. # Product The product being advertised is a team alignment report designed to help marketing leaders understand and improve their team's effectiveness. The report is positioned as a quick diagnostic tool that can provide clarity in under 10 minutes. It is intended for leaders who recognize that their teams are busy but not achieving the desired growth. The report addresses the purchase barrier of time investment by promising a fast and efficient assessment. The ad emphasizes that the report helps unlock team alignment, suggesting that it provides actionable insights to improve team performance. # Visual style The ad has a clean, corporate visual style with a focus on simplicity and clarity. The use of red and white creates a sense of urgency and professionalism. The grayscale figures supporting the arrow add a visual metaphor for teamwork and effort. The overall design is polished and professional, suggesting a high-quality product. # Hooks Headline: Is your marketing team aligned with what actually drives growth? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of marketing teams being busy but not effective, as indicated by the statistic: "72% of leaders say their team is busy, but not effective." # Value propositions - Unlock Your Team's Alignment Report # Benefits - Clarity in under 10 mins # Call to action Unlock Your Team's Alignment Report # Social proof - 72% of leaders say their team is busy, but not effective # Point of view - Brand: The brand is asking a question, offering a solution, and promising clarity. # Storyline - The ad starts by asking, "Is your marketing team aligned with what actually drives growth?" This question is posed from the brand's perspective, aiming to capture the viewer's attention by highlighting a common challenge in marketing teams. - The ad then presents a statistic: "72% of leaders say their team is busy, but not effective." This data point, presented from an external source, reinforces the problem and adds credibility to the brand's claim that alignment is a widespread issue. - The ad offers a solution: "Unlock Your Team's Alignment Report." This is the brand's call to action, inviting the viewer to take the next step and address the problem of team alignment. - The ad concludes by promising "Clarity in under 10 mins." This statement, presented from the brand's perspective, emphasizes the speed and efficiency of the report, addressing a potential barrier to adoption.

# Ad summary This ad features several people providing testimonials for Disruptive Advertising, a marketing and advertising agency. Each person highlights ways that they feel supported by the team and that the agency provides tailored solutions that are aligned with their overall goals and vision. # Brand positioning Disruptive Advertising is presented as a non-traditional marketing and advertising agency that cares about both its employees and its clients, claiming to take ownership of each client's business goals. The brand promotes values of partnership, holistic solutions, and caring about clients' overall vision as much as the work performed by the agency. The brand ethos is functional and team-oriented, emphasizing an intentional, supportive, and forward-thinking approach to advertising and marketing strategies that go beyond just running ads. # Product Disruptive Advertising is a marketing and advertising agency that appears to specialize in Meta and Google ads. The company is selling its marketing services, touting that it focuses on an alignment of values, goals, and vision, in addition to the services themselves. The ad suggests that the agency is highly supportive and helps its clients with everything they are doing in advertising and marketing by making sure they are aligning with goals and visions. The product is designed for companies already doing advertising and marketing, but who may not feel fully supported or aligned with the outsourced companies they are working with. # Visual style The ad has a polished aesthetic with a blend of direct testimonials and B-roll shots. The editing rhythm is smooth with static shots, giving it a professional feel that would resonate with a business audience. The pacing remains consistent throughout. The foreground text and name titles at the bottom are timed to the music. # Hooks Spoken: 00:02–00:10: James Rich: It’s not about making money. I mean, every company wants to be profitable, but there’s so much more to it. It’s finding, uh, it’s finding that solution that brings happiness and joy, not just to your clients, not, so not just us, but also to, to Disruptive. Text overlay: 00:02–00:10: James Rich | Buena Vista Recovery Visual: 00:02–00:10: James Rich, a light-skinned man with short brown hair and a trimmed beard, sits in a chair in an office setting. He is wearing a dark blazer, a light blue dress shirt, and a green lanyard around his neck. Behind him is a wall with two different textures. # Funnel stage Middle of funnel (Consideration) # Pain points Clients are not getting the support they need from outsourced companies they work with. Quote: “We were kind of, just felt like we were on an island.” - Heather Wiseman # Value propositions - Get partnership and alignment of values, goals, and vision - Experience tailored marketing strategies beyond generic service delivery. - Ensure comprehensive advertising and marketing alignment with your overall vision. - Work with a company that cares about its employees and clients. # Benefits - The company provides partnership and alignment of values, goals, and vision - The company provides a holistic look at everything you're doing in advertising and marketing. - The company cares about its employees. # Features - The company offers assistance with Meta advertising - The company offers assistance with Google advertising # Call to action LET’S TALK # Social proof - “It’s not about making money. I mean, every company wants to be profitable, but there’s so much more to it. It’s finding, uh, it’s finding that solution that brings happiness and joy, not just to your clients, not, so not just us, but also to, to Disruptive.” – James Rich (Client) - “So before we um, brought our Meta advertising over to Disruptive, we were with another agency. The whole experience with the agency was totally different. You know, we were kind of, just felt like we were on an island. We had our account manager, we would just talk about Meta, and that was it.” – Heather Wiseman (Client) - “Um, where in our meetings with Disruptive, it was really like a holistic look at our, everything that we were doing in advertising and marketing and making sure that even though they were just over our Google ads, that um, they were always aligning with our goals and vision.” – Heather Wiseman (Client) - “Here, the biggest difference is, you know, how much it definitely seems like they care about the employee, because that transfers to the work, right?” – Didier Bizimungu (Client) - “Like they actually care about what they’re doing, knowing that their company has their back, that um, they’re actually supported and this isn’t just another number to them, not only as an account, but also as an employee.” – Didier Bizimungu (Client) - “Like there’s that extra effort that kind of, at least to me, looks like they’re taking business ownership of my account.” – Didier Bizimungu (Client) - “We didn’t just have someone running ads for us. We had a partner.” – Heather Wiseman (Client) # Point of view - Customer 75% – The majority of the ad is conveyed through customer testimonials about the brand and its services. - Brand 25% – The brand is presented through opening and closing title cards, along with B-roll and editing that promotes the company's services. # Storyline - 00:00–00:02 The ad opens with a title card that reads, "WHAT MAKES DISRUPTIVE DIFFERENT?" - 00:02–00:10 00:02–00:10: James Rich states that Disruptive is not about making money, but about finding a solution that brings happiness and joy not just to the clients but also to Disruptive itself. He concludes that being able to refuse clients who don’t align with their vision and goals is a pretty powerful statement. - 00:31–00:47 00:31–00:47: Heather Wiseman states that before bringing their Meta advertising over to Disruptive, she was with another agency and the whole experience was totally different. She felt like she was on an island and would just talk about Meta with her account manager, and that was it. This highlights that Disruptive is different from other agencies. - 00:47–00:51 00:47–00:51: Wiseman continues, saying that in her meetings with Disruptive, it was a holistic look at everything they were doing. - 00:51–01:01 00:51–01:01: She concludes by saying that even though Disruptive was just over their Google ads, they were always aligning with their goals and vision. - 01:01–01:10 01:01–01:10: Didier Bizimungu states that the biggest difference he sees at Disruptive is how much they care about the employee, and that that transfers to the work. - 01:10–01:23 01:10–01:23: Bizimungu continues, stating that the company cares about what the employees are doing, knowing that their company has their back and that they are supported and not just another number to them as an account or as an employee. This highlights that Disruptive cares about its employees. - 01:23–01:40 01:23–01:40: Bizimungu concludes by stating that employees can put themselves into the work. He notes that because the employees are cared for, they go the extra mile. He thinks that Disruptive is taking business ownership of his account. - 01:41–01:45 01:41–01:45: Wiseman closes by saying that they didn’t just have someone running ads for them, they had a partner. - 01:46–01:50 01:46–01:50: The ad ends with a title card that reads, “EXPERIENCE BUSINESS UNUSUAL” and displays the brand’s logo and website.

# Ad summary This ad highlights the problem of marketing teams being busy but not effective. It offers a solution in the form of an alignment report that provides clarity in under 10 minutes. # Brand positioning The brand is presented as a provider of solutions for marketing team alignment and effectiveness. It positions itself as a resource for leaders who want to ensure their teams are not just busy, but also driving growth. The brand offers a report that promises clarity and alignment, suggesting a focus on efficiency and results. The brand aims to occupy the space of a strategic partner for marketing leaders, offering tools to optimize team performance. The brand's tone is professional and solution-oriented, aligning with a functional positioning. # Product The product being advertised is an "Alignment Report" designed to help marketing teams become more effective. The report is for marketing leaders who feel their teams are busy but not achieving desired growth. The ad promises that the report provides "Clarity in under 10 mins," addressing the purchase barrier of time investment. The USP is the speed and clarity the report offers, helping teams align with what "actually drives growth." The ad suggests that the report is a tool to diagnose and fix alignment issues within marketing teams, making them more effective. # Visual style The ad has a clean and minimalist visual style. The color palette is limited to red, black, and white. The image is simple and easy to understand. The overall style is professional and corporate. # Hooks Headline: Is your marketing team aligned with what actually drives growth? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that marketing teams are often busy but not effective, leading to wasted time and resources. The ad highlights this frustration with the statement: "72% of leaders say their team is busy, but not effective." # Value propositions - Unlock Your Team's Alignment Report: Get clarity and improve team effectiveness quickly. # Benefits - Helps marketing teams become more effective - Provides clarity # Features - Alignment Report - Clarity in under 10 mins # Call to action Unlock Your Team's Alignment Report # Social proof - 72% of leaders say their team is busy, but not effective # Point of view - Brand: The brand is asking a question to the viewer, offering a solution, and emphasizing the speed and ease of use of the report. - External source: The statistic "72% of leaders say their team is busy, but not effective" is presented as an external validation of the problem. # Storyline - The ad starts by asking, "Is your marketing team aligned with what actually drives growth?" This question is posed from the brand's perspective to grab the viewer's attention and introduce a common problem in marketing teams. - The ad then states, "72% of leaders say their team is busy, but not effective." This statistic, presented from an external source, highlights the prevalence of the problem and adds credibility to the brand's claim that many teams struggle with alignment. - The ad offers a solution: "Unlock Your Team's Alignment Report." This is the brand's call to action, inviting the viewer to take the next step and address the problem. The brand is offering a solution to the problem. - The ad concludes with "Clarity in under 10 mins." This statement, presented from the brand's perspective, emphasizes the speed and ease of using the report, further incentivizing the viewer to take action.

# Ad summary This ad from Disruptive celebrates the 10 year anniversary of their partnership with A+ Garage Doors. It shows highlights from their event and emphasizes how they've grown together through a partnership built on authenticity and a shared vision to elevate the way business is done. A $10,000 check is presented to the charity Operation Underground Railroad as part of the celebration. # Brand positioning Disruptive is presented as a marketing agency that forms long term relationships with its clients in order to grow together. The company values partnership, authenticity, and a shared vision to elevate the way business is done. The brand aligns with the lifestyle of elevating businesses through marketing, emphasizing shared success and charitable giving. They push against typical short-term marketing engagements, emphasizing the value of long-term partnerships. # Product Disruptive is a marketing agency that partners with clients for long-term success. The ad is highlighting its 10 year partnership with A+ Garage Doors. The ad emphasizes the value of authenticity and a shared vision to elevate business practices. The ad conveys that Disruptive forms close relationships with clients to achieve mutual growth and success, and it showcases Disruptive's commitment to charitable giving. # Visual style The ad has a polished, commercial aesthetic, combining live event footage with clean text overlays. The editing rhythm is quick, with cuts timed to the upbeat music, creating a celebratory and energetic feel. The overall production quality is high, reflecting a professional brand image. # Hooks Spoken: 00:00–00:02 Female 1 [Singing] What's better than a marketing agency you've been with for 3 years...? Text overlay: 00:00–00:02 What's better than a marketing agency you've been with for 3 years...? Visual: 00:00–00:01 A wide shot of an outdoor stage at an event. A female singer is standing at the center with her right arm raised. She is wearing a dark top and dark pants with sneakers. Behind her is the band, including a drummer and a keyboard player. In the background there are large balloons in red, black, and silver. / 00:01–00:02 Close up shot of a man's hands playing the keyboard. The keyboard is red and white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that short-term marketing engagements are not as effective as long-term partnerships, suggesting a frustration with marketing agencies that don't foster lasting growth and shared success. The hook, "What's better than a marketing agency you've been with for 3 years...?" introduces this idea. # Value propositions - Long-term partnership: Grow together - Authenticity and shared vision: Elevate business practices # Benefits - Growth together - Elevated business practices # Features - Long-term partnerships - Authenticity - Shared vision # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing their partnership and values through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a live band playing at an outdoor event with balloons and decorations. The on-screen text poses the question, "What's better than a marketing agency you've been with for 3 years...?" This question serves as a hook to engage the viewer and pique their curiosity about the message. - 00:02–00:04 00:02–00:04 The scene shifts to the A Plus Garage Doors building and then to a woman smiling outside the building. The text overlay says "A Plus Garage Doors" X "Disruptive" which establishes the partnership being highlighted. - 00:04–00:06 00:04–00:06 The ad shows decorations that read "10 Years" and then a man with food. The on-screen text says, "10 Years of Partnership!" This emphasizes the duration and success of the partnership, showcasing a major milestone. - 00:06–00:11 00:06–00:11 The ad shows people walking, eating, and sitting at tables during the event. The text says, "TOGETHER, WE'VE GROWN." This highlights the mutual benefit and collaborative nature of the partnership. - 00:11–00:15 00:11–00:15 The ad shows a man speaking at a podium, people clapping, and two people holding an award. The text overlay states, "A PARTNERSHIP BUILT ON AUTHENTICITY AND A SHARED VISION." This emphasizes the values underlying the partnership. - 00:15–00:17 00:15–00:17 The scene shows a man smiling, followed by a group of men sitting at a table. The text continues, "TO ELEVATE THE WAY BUSINESS IS DONE." This completes the thought about the vision of the partnership. - 00:18–00:20 00:18–00:20 The ad ends with a shot of three people holding a large check for $10,000. The text on the check says "Operation Underground Railroad." The confetti signifies celebration, reinforcing the event's celebratory tone.

# Ad summary The ad aims to catch the viewer's attention with an attractive, and somewhat exaggerated, claim that Disruptive is one of the top 3% of Google agencies. It follows up by stating how much marketing spend goes to waste before promising to put more dollars in the viewer's pocket. The ad then offers a free marketing audit to stop budget leaks, and ends with the company slogan: "Experience the Disruptive Difference." # Brand positioning Disruptive is presented as an expert marketing agency focused on improving marketing spending efficiency and putting more money back into the client's pockets. The company positions itself as one of the top Google agencies, suggesting high performance and expertise. The brand pushes against the norm of wasteful marketing spends by offering a free marketing audit to help clients stop budget leaks, and presents itself as a results-driven and client-focused agency that aims to provide a superior and different experience than competitors. # Product The product advertised is a free marketing audit offered by Disruptive, a Google marketing agency. The audit helps businesses identify and eliminate wasteful spending, with the promise of putting more money back into the business owner's pocket. The ad explicitly addresses the issue of wasted marketing spend, stating that 76% of it goes to waste, positioning the audit as a solution to this common problem. The audit is designed for businesses that want to optimize their marketing budget and improve their return on investment. # Visual style The ad features a clean and modern aesthetic with a focus on bold text and minimalist graphics. The color scheme is primarily red, white, and gray, giving it a corporate but eye-catching feel. The editing style involves quick cuts and transitions, keeping a fast-paced rhythm. The overall production quality appears polished, but is simple enough that it could be created in house. # Hooks Text overlay: 00:00-00:01 THE / 00:00-00:01 TOP 3% / 00:00-00:01 OF GOOGLE AGENCIES Visual: 00:00–00:01 The shot features a plain gray background with white text reading "THE" and "OF GOOGLE AGENCIES", with the word "TOP 3%" in red. The text is vertically centered on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights that "76% of marketing spend goes to waste." # Value propositions - Free marketing audit to stop budget leaks # Benefits - We Put More Dollars In Your Pocket - Stop the budget leaks # Features - Free marketing audit # Call to action Get Your Free Marketing Audit # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated through the official voice of the brand via text and graphics. # Storyline - 00:00–00:01 The ad opens with a bold claim about the company's position. - 00:01–00:03 The ad transitions to colorful graphics and text, to state that the company will help the viewer keep more money. - 00:03–00:05 The ad returns to the bold claims style to state how much marketing spend goes to waste. - 00:05–00:06 As a solution, the ad presents a free marketing audit. - 00:06–00:09 The ad circles back to the problem and presents the solution, promising that the viewer can stop budget leaks with Disruptive. - 00:09–00:12 The ad ends by highlighting the company logo and slogan, as well as providing an action for the viewer to take.