How Your Heights Advertises on Meta

# Ad summary This ad promotes Heights multivitamins. The ad features a man in a lab coat explaining why Heights is the only multivitamin in the UK to put their multivitamins through a full clinical trial with healthy adults. # Brand positioning Heights aims to occupy the space of a scientifically-backed and trustworthy brand that prioritizes rigorous testing. The brand promotes a functional approach to health by emphasizing its commitment to clinical trials. Heights pushes against the norms of other supplement brands by highlighting that they are the only company in the UK to test their multivitamins through a full clinical trial, suggesting that competitors may lack the same level of scientific validation. The brand positioning is functional, emphasizing the performance and reliability of its product. # Product Heights is advertised as a multivitamin that has undergone a full clinical trial in healthy adults, a claim that distinguishes it from other supplement brands in the UK. The product aims to ensure that the nutrients actually get into your body and do something. The multivitamin is presented as a scientifically-backed solution, differentiating itself from competitors who rely on surveys or consumer perception trials. Heights addresses the purchase barrier of uncertainty regarding the effectiveness of multivitamins by emphasizing its commitment to rigorous clinical testing. # Visual style The ad has a polished aesthetic with a hybrid feel, combining elements of a commercial with a more casual, UGC-style presentation. The editing style includes quick cuts between different scenes and static shots with minimal camera movement. The pacing is moderate, with cuts timed to coincide with key points in the voiceover, creating a sense of rhythm and emphasizing the message. The visual motifs include recurring shots of the man in a lab coat, highlighting the scientific and trustworthy nature of the brand. # Hooks Spoken: Did you know we're the only multivitamin in the UK tested in healthy adults? Text overlay: we're the only multivitamin in the UK / tested in healthy adults? Visual: 00:00–00:04: A man, appearing to be in his 30s, stands in front of a mint green wall and looks directly at the camera. He is wearing a white lab coat over a black T-shirt and has a short beard and dark hair. The logo for the company Heights is on the left side of his coat in bold black letters. Behind him and slightly to his right is a white board with a blue and white poster next to it. A black door is visible on the right. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Lack of trust in the effectiveness of multivitamins, especially since many brands don't test their products on real people or through rigorous clinical trials. This is signaled through the line, "Most supplement brands will tell you their product works, but here's the thing almost none of them have actually tested them." # Value propositions - Clinical trial in healthy adults: Highlights the scientific validation and effectiveness of the product. - Nutrients actually get into your body: Emphasizes the product's ability to deliver tangible results. # Benefits - Nutrients actually get into your body and do something. - Backed by scientific evidence - Trusted and reliable # Features - Multivitamin - Tested in healthy adults - Full clinical trial # Call to action None used. # Social proof - "And these findings have just been accepted to one of the most prestigious nutrition science events in the UK": The findings being accepted to one of the most prestigious nutrition science events in the UK. # Point of view - Brand 100% – The brand voice is communicated through a man in a lab coat who speaks directly to the camera making claims about the product. # Storyline - 00:00–00:04 A man wearing a white lab coat stands in front of a white board and states that Heights is the only multivitamin in the UK that is tested in healthy adults. - 00:05–00:11 He explains that other supplement brands will tell you that their product works, but almost none of them have tested them. - 00:14–00:23 He explains that Heights is the only company in the UK to put their multivitamin through a full clinical trial in healthy adults to prove that the nutrients actually get into your body and do something. - 00:23–00:28 He explains that they don't just do a survey or a consumer perception trial; they do a full rigorous clinical trial. - 00:29–00:34 He says that their findings have been accepted to one of the most prestigious nutrition science events in the UK. - 00:35–00:37 He states that the results are pretty remarkable before taking the multivitamin with water.

# Ad summary This ad features a man explaining that he takes the Biotic+ probiotic by Heights. He says that unlike other probiotics that he has tried, the Biotic+ probiotic helps him. # Brand positioning Heights is presented as a wellness brand focused on gut health and its connection to overall well-being. The brand aims to occupy the space of accessible and effective health solutions for individuals seeking to optimize their daily life. It promotes the value of understanding and prioritizing gut health as a key factor in overall well-being, aligning with a lifestyle that values proactive health management. Unlike other probiotics, the brand presents Biotic+ as the only product that has effectively improved gut health. The brand positioning is functional, focusing on performance and effectiveness, while also tapping into emotional benefits by implying a better quality of life through improved gut health. # Product The featured product is Biotic+ by Heights, a probiotic supplement designed to improve gut health. According to the ad, Biotic+ is scientifically proven to be 50 times more effective than other probiotics, helping to keep everything running smoothly. It contains 20 billion live bacteria. The ad addresses the purchase barrier of skepticism towards probiotics by highlighting the product's proven effectiveness and the presenter's personal experience of seeing a noticeable difference. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting, creating an authentic feel. The editing involves quick cuts and transitions, timed to match the music and voiceover. The production quality appears to be a hybrid of UGC and polished commercial, aiming to resonate with viewers familiar with social media content while maintaining a professional presentation. The visual motifs include frequent close-ups of the product and the presenter, emphasizing the personal endorsement. # Hooks Spoken: 00:00–00:06: This is scientifically proven to be 50 times more effective than other probiotics. Text overlay: scientifically / BIOTIC+ BY HEIGHTS / 50x MORE EFFECTIVE / than other probiotics Visual: 00:00–00:02: The shot shows a man from the waist up. He appears to be in his 40s, with fair skin, and a mustache. He is wearing a white t-shirt, dark jeans, and a watch. He has tattoos on his arms. His expression is friendly. The background shows a wall with light brown wood paneling, a blue cabinet, a window, and a knife block. / 00:05–00:06: A close-up shot of hands chopping cucumbers on a wooden cutting board surrounded by various vegetables such as tomatoes, beets, carrots, and red onions. The hands are light skinned and are wearing a light blue button up shirt. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of ineffective gut health solutions that don't make a difference: 'Before Heights, I took so many different things... and none of them really made any difference.' # Value propositions - Superior effectiveness compared to other probiotics, supported by scientific evidence - Convenient and simple solution for improving gut health: 'This is the simplest thing you can do' # Benefits - Improves gut health - Helps to keep everything running smoothly # Features - Scientifically proven to be 50 times more effective than other probiotics - Contains 20 billion live bacteria # Call to action None used. # Social proof - "Biotic+ is the only probiotic that I've ever taken where I've actually felt a difference" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer/influencer reviewing a product. # Storyline - 00:00–00:02 A man claps his hands and picks up a small container, showing it to the camera. - 00:02–00:06 The man states that Biotic+ by Heights is scientifically proven to be 50 times more effective than other probiotics. This serves as an introduction to the product and highlights its key selling point: superior effectiveness. - 00:06–00:09 The ad transitions to a shot of a person preparing vegetables for a salad, followed by a close-up of a salad. This visually reinforces the connection between diet, gut health, and the idea that everything you get from food has to be broken down in your gut. - 00:09–00:17 The man explains that the gut is where the magic happens, calling it your second brain and saying it’s so important for so many things that you don’t understand. The message is to highlight the importance of gut health and set up the transition to the product. - 00:17–00:25 The ad cuts to a hand holding several capsules. The man states that before Heights, he took so many different things, different kind of gross drinks, and none of them really made any difference. - 00:25–00:34 The man shows the Biotic+ container and states that Biotic+ is the only probiotic that he’s ever taken where he’s actually felt a difference, and says he’s not going to go into too much detail, but everything’s like clockwork. - 00:34–00:41 The man holds up a white capsule. The man states that this is the simplest thing you can do, improving your gut is massive for every other part of your life. This reinforces the value proposition of the product and its impact on overall well-being. - 00:41–00:42 The man concludes the ad by stating that Biotic+ does it for you. The closing statement serves as a direct endorsement of the product and a final call to action for the viewer to consider Biotic+ as a solution for their gut health needs.

# Ad summary The ad features a man and a woman discussing multivitamins. Initially, both express skepticism about multivitamins being effective, with the man calling them a "scam." The woman then introduces "Vitals+" by Heights, explaining its unique dual-layer design, which ensures nutrients reach the brain and gut, unlike other multivitamins with fillers. She highlights its creation by neuroscientists and nutrition experts, supported by a "BREAKING NEWS" graphic and endorsements from "hundreds and thousands of customers" and celebrities like Carol Vorderman, Ben Shepherd, and Spencer Matthews. The man is gradually convinced, acknowledging that not all multivitamins are scams and agreeing to try Vitals+. The ad concludes with a call to action to "SHOP NOW" and mentions media features. # Brand positioning Heights is presented as a scientifically advanced and trustworthy brand in the multivitamin market. It aims to occupy the mind space of a premium, effective solution for brain and gut health, contrasting sharply with the perceived ineffectiveness of generic multivitamins. The brand aligns with values of scientific rigor, efficacy, and genuine well-being, promoting a lifestyle of enhanced cognitive function and overall vitality. It directly pushes against the common perception that "most multivitamins are a scam" by offering a product that is "scientifically backed" and "created by neuroscientists and nutrition experts." The brand positioning is primarily functional, emphasizing the product's unique absorption mechanism and expert formulation, but also emotional by promising improved focus, sleep, and clarity. # Product The product featured is "Vitals+" by Heights, a multivitamin in capsule form. It is designed to address the common issue of multivitamins not being properly absorbed by the body. The ad explains that "Vitals+" has a "dual-layer design" that allows it to "survive acid and releases nutrients where it's absorbed," specifically "reaching your brain and gut." This unique delivery mechanism is its primary USP, ensuring that the nutrients are actually utilized rather than "just dissolve straight into your stomach." The product is for individuals who have tried other multivitamins without success and are looking for a scientifically-backed solution to improve their focus, sleep, and mental clarity. The ad implies it's for anyone seeking to feel "more focused," "sleeping better," and "thinking more clearly." The purchase barrier of ineffective multivitamins is directly addressed by highlighting the scientific formulation and absorption mechanism of Vitals+. # Visual style The ad employs a hybrid visual style, blending polished interview segments with more dynamic, illustrative product shots and UGC-style testimonials. The editing rhythm is moderately fast, with quick cuts between the conversationalists and visual inserts to maintain engagement and illustrate points. Production quality is high, resembling a professional commercial with well-lit interview setups, but it incorporates elements like the split-screen debate and selfie-style testimonials to give it a relatable, social media-native feel. Visual motifs include the recurring split-screen for the debate and the consistent use of the "HEIGHTS" bottle as a central visual element. Pacing is consistent, driven by the dialogue, with visual changes timed to emphasize spoken points. Audio-visual sync is strong, with visual inserts directly illustrating the spoken narrative. # Hooks Spoken: The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin. / So a multivitamin is a scam. Agree or disagree? Text overlay: The neuroscientist / from that diary / of a CEO episode / actually helped create / this multi-vitamin. / So a multivitamin is a scam. / Agree or disagree? Visual: Split screen. Top: Medium shot of a woman (Female 2) with dark hair, wearing a dark top, sitting in a modern studio with a microphone in front of her. She is gesturing with her right hand near her head. Background is dark with vertical metallic slats. Camera is stationary, third-person. Bottom: Medium shot of a woman (Female 1) with dark hair, wearing a dark blue satin-like blouse, speaking directly to the camera. Background is a warm yellow curtain and a brick wall. Camera is stationary, third-person. / Split screen. Top: Wide shot of Female 2 and a man (Male 2) sitting opposite each other at a round, metallic table with microphones, in the same modern studio. They are both gesturing. Bottom: Medium shot of Female 1, same as before. / Split screen. Top: Close-up of Female 2, same as before. Bottom: Medium shot of Female 1, same as before. / Split screen. Left: Medium shot of a man (Male 1) with short brown hair, wearing a light blue striped button-up shirt, sitting at a table. He is looking towards the right side of the frame. Background is a warm yellow curtain. Right: Medium shot of Female 1, same as before, looking towards the left side of the frame. A clear glass with water is on the table in front of Male 1. Camera is stationary, third-person, split vertically down the middle. / Top-down shot of a clear, heart-shaped bottle labeled "HEIGHTS" filled with small, golden capsules, surrounded by sliced kiwi, orange, lemon, raspberries, and blueberries on a light pink background. The bottle is slightly tilted. Camera is stationary, top-down. / Split screen. Left: Medium shot of Male 1, same as before, looking towards Female 1. Right: Medium shot of Female 1, same as before, looking towards Male 1. Both have neutral expressions. Camera is stationary, third-person, split vertically down the middle. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the ineffectiveness and perceived waste of money associated with "every single all-in-one multivitamin" due to "fillers inside them which just dissolve straight into your stomach, so they're not actually getting released into your brain and guts." # Value propositions - The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin - Most of them won't get absorbed. - they have fillers inside them which just dissolve straight into your stomach, so they're not actually getting released into your brain and guts. - It's been created by neuroscientists and nutrition experts - It's actually surviving the stomach and the nutrients are reaching your brain and gut. - EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING! - so simple, you don't need to buy a million different supplements when you can just have these instead # Benefits - feeling more focused - sleeping better - thinking more clearly - feel like yourself again # Features - dual-layer design - surviving the stomach - releases nutrients where it's absorbed - reaching your brain and gut - DHA omega 3 - Blueberry - B Vitamins - Vitamin D3 - Zinc - Iron - Folic Acid - Vitamin B12 - Vitamin A - Vitamin E - Chromium - Niacin (B3) - Thiamin - Vitamin B6 # Call to action SHOP NOW # Social proof - "The neuroscientist from that diary of a CEO episode actually helped create this multi-vitamin" – Female 2 (Expert) - "It's been created by neuroscientists and nutrition experts" – Female 1 (Brand Representative) - "EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING!" (External source - news graphic) - "hundreds and thousands of customers would prove otherwise." – Female 1 (Brand Representative) - "Been taking these for years, so simple, you don't need to buy a million different supplements when you can just have these instead, wouldn't be without them!" – KEEFB (Customer review) - Visuals of Female 4, Female 5, Female 6, Female 7 holding the product (Customers) - "celebs like Carol Vorderman, Ben Shepherd, and Spencer Matthews, all endorse this brand." – Female 1 (Brand Representative) - Visuals of Carol Vorderman, Ben Shepherd, and Spencer Matthews (Celebrity endorsers) - "They discovered the brand and they became fans once they started feeling more focused, they're sleeping better, and thinking more clearly." – Female 1 (Brand Representative, explaining celebrity usage) - "AS SEEN IN VOGUE Women's Health GLAMOUR THE SUNDAY TIMES" (External source - media mentions) # Point of view - Brand 50% – The official voice of the brand is communicated through the Female 1 speaker who explains the product's scientific backing, features, and benefits, as well as the final call to action screen. - Expert 30% – The expert POV is communicated through the initial clips of neuroscientists, the graphic featuring Sophie Medlin, RD, and Female 1's role as an informed explainer of scientific concepts. - Customer 20% – The customer POV is communicated through the customer review graphic and the montage of four women (implied customers) holding the product and appearing satisfied. # Storyline - 00:00–00:03 The ad opens with a split screen showing two different interview settings. The top shows a woman speaking into a microphone in a podcast-like setting, while the bottom shows a woman speaking directly to the camera in a more formal interview setting. The text "The neuroscientist from that diary of a CEO episode actually helped create this multivitamin" appears, setting up the scientific authority behind the product. This establishes credibility and introduces the product's origin. The perspective is initially external, showing clips of experts, then shifts to the woman (Female 1) who will be the main explainer. The tone is informative and authoritative. - 00:03–00:07 A split screen shows a man (Male 1) and a woman (Female 1) seated at a table. Male 1 asks, "So a multivitamin is a scam. Agree or disagree?" This immediately sets up a common pain point and a debate, engaging the viewer. The perspective is conversational, from the two main speakers. The tone is challenging and direct. - 00:07–00:09 A top-down shot of a black surface with a white line dividing "DISAGREE." and "AGREE." Male 1's hand slides a glass from the "DISAGREE" side to the "AGREE" side, indicating his initial stance. This visually reinforces Male 1's agreement with the statement that multivitamins are a scam. The perspective is objective, showing the action. The tone is decisive. - 00:09–00:11 Male 1, in a medium shot, states, "Absolute waste of money, you're throwing your money away down the toilet." This elaborates on his strong negative opinion about multivitamins. The perspective is Male 1's, conveying his frustration. The tone is dismissive and emphatic. - 00:11–00:12 A visual insert shows money being flushed down a toilet. This visually illustrates Male 1's point about wasting money, making it more impactful. The perspective is illustrative, reinforcing the spoken word. The tone is critical. - 00:12–00:15 Female 1, in a medium shot, responds, "Honestly, I'd agree with you. Most of them won't get absorbed." This validates Male 1's point and establishes her credibility by agreeing with a common sentiment, while also hinting at a solution. The perspective is Female 1's, showing her agreement and setting up her expertise. The tone is understanding yet subtly leading. - 00:15–00:16 Male 1, in a medium shot, looks at Female 1 with a slight smile, acknowledging her agreement. This shows the conversational flow and his receptiveness. The perspective is Male 1's reaction. The tone is agreeable. - 00:16–00:17 Female 1 continues, "You know, there are some out there which do work." This is the turning point, introducing the possibility of an effective multivitamin. The perspective is Female 1's, introducing the solution. The tone is confident and intriguing. - 00:17–00:18 Male 1, in a medium shot, expresses skepticism, "Come on. Really?" This represents the audience's potential disbelief, making Female 1's subsequent explanation more impactful. The perspective is Male 1's, reflecting doubt. The tone is questioning. - 00:18–00:18 Female 1 replies, "Yeah." This is a brief, confident affirmation. The perspective is Female 1's, reinforcing her claim. The tone is assertive. - 00:18–00:20 Male 1 shares his past experience, "See, I went through a stage in my life where I tried every single all-in-one multivitamin I could get a hand on." This establishes his personal experience with ineffective multivitamins, making him relatable to the audience. The perspective is Male 1's, sharing a personal anecdote. The tone is relatable and slightly resigned. - 00:20–00:23 A close-up shot shows various blister packs of different colored pills, emphasizing the variety of multivitamins Male 1 tried. This visually supports his claim of trying "every single" multivitamin. The perspective is illustrative, showing the problem. The tone is factual. - 00:23–00:24 A close-up of hands pouring small, clear capsules into a palm. This visually represents the act of taking multivitamins. The perspective is illustrative, showing the action. The tone is neutral. - 00:24–00:25 Male 1 concludes his experience, "Never felt a thing." This reinforces the pain point of ineffective multivitamins. The perspective is Male 1's, expressing disappointment. The tone is frustrated. - 00:25–00:26 Female 1 explains why, "Yeah, because they have fillers inside them which just dissolve straight into your stomach." This provides a scientific explanation for the ineffectiveness of typical multivitamins. The perspective is Female 1's, offering expert insight. The tone is explanatory and knowledgeable. - 00:26–00:27 A visual insert shows white powder being poured into a liquid, then dissolving. This visually demonstrates the "fillers" dissolving. The perspective is illustrative, showing the problem. The tone is factual. - 00:27–00:28 A visual insert shows colorful liquid dissolving into a blue background. This further illustrates the rapid dissolution. The perspective is illustrative. The tone is factual. - 00:28–00:31 Female 1 continues, "so they're not actually getting released into your brain and guts." This highlights the core problem of poor absorption. The perspective is Female 1's, explaining the mechanism of failure. The tone is informative. - 00:31–00:32 Male 1, with a slight smile, summarizes, "So we agree, they don't work." This shows his understanding of the problem. The perspective is Male 1's, confirming the shared understanding. The tone is agreeable. - 00:32–00:35 Female 1 clarifies, "Most don't work, but I've discovered one which does." This re-introduces the solution and builds anticipation. The perspective is Female 1's, building suspense. The tone is confident and revealing. - 00:35–00:36 A hand holds the "Heights" multivitamin bottle against a blue background. Text "Vitals+" appears. Female 1 states, "It's called Vitals+ by Heights." This is the product reveal, directly linking the solution to the brand. The perspective is product-focused, introducing the solution. The tone is clear and direct. - 00:36–00:37 The "Heights" multivitamin bottle is shown surrounded by various fruits (kiwi, orange, lemon, raspberries, blueberries) on a light pink background. This visually connects the product to natural, healthy ingredients. The perspective is product-focused, highlighting naturalness. The tone is fresh and appealing. - 00:37–00:39 Female 1 explains, "It's been created by neuroscientists and nutrition experts." This immediately establishes the scientific credibility of the product. The perspective is Female 1's, providing expert backing. The tone is authoritative. - 00:39–00:40 A split screen shows a hand using a pipette in a lab setting (top) and a woman looking through a microscope (bottom). This visually supports the claim of scientific creation. The perspective is illustrative, showing scientific process. The tone is professional. - 00:40–00:41 A graphic appears with a woman (Sophie Medlin, RD, Head of Nutritional Research) holding the product, with a "SCIENTIFICALLY BACKED" badge and a "BREAKING NEWS" headline: "EXPERTS FRUSTRATED AFTER CONDUCTING MULTIPLE STUDIES TO FIND FAULTS IN THIS MULTIVITAMIN AND FAILING!" This provides strong external validation and social proof from experts. The perspective is external source, providing strong credibility. The tone is authoritative and triumphant. - 00:41–00:45 Female 1 explains the mechanism, "so it's actually surviving the stomach and the nutrients are reaching your brain and gut." This directly addresses the absorption problem identified earlier. The perspective is Female 1's, explaining the solution's efficacy. The tone is informative and confident. - 00:45–00:46 A visual insert shows a golden capsule moving through a stylized digestive system, then releasing glowing particles. This visually demonstrates the dual-layer design and nutrient release. The perspective is illustrative, showing the product's function. The tone is scientific and engaging. - 00:46–00:48 Male 1 expresses disbelief, "Oh, come on, honestly, it sounds too good to be true." This again voices a common audience skepticism, allowing Female 1 to further reinforce the product's claims. The perspective is Male 1's, reflecting doubt. The tone is skeptical. - 00:48–00:49 Female 1 responds, "Yeah, well, hundreds and thousands of customers would prove otherwise." This introduces social proof from a large user base. The perspective is Female 1's, countering skepticism with evidence. The tone is confident. - 00:49–00:50 A graphic shows a 5-star customer review from "KEEFB" stating, "Been taking these for years, so simple, you don't need to buy a million different supplements when you can just have these instead, wouldn't be without them!" This provides direct customer testimonial. The perspective is external source, providing social proof. The tone is authentic and positive. - 00:50–00:52 A split screen shows four different women (customers) speaking to the camera, each holding the Heights bottle. This visually reinforces the "hundreds and thousands of customers" claim. The perspective is customer, showing diverse users. The tone is authentic and relatable. - 00:52–00:53 Male 1 questions the mechanism again, "So a little capsule actually makes it all the way through the stomach?" This shows his continued skepticism and need for reassurance. The perspective is Male 1's, seeking clarification. The tone is questioning. - 00:53–00:54 Female 1 confirms, "Yep." This is a concise, confident answer. The perspective is Female 1's, providing direct affirmation. The tone is assertive. - 00:54–00:55 Male 1 asks, "You expect me to believe that?" This highlights the challenge of convincing a skeptical audience. The perspective is Male 1's, expressing continued doubt. The tone is challenging. - 00:55–00:56 Female 1 explains, "It's got a dual-layer design." This reiterates the key feature responsible for absorption. The perspective is Female 1's, providing a technical explanation. The tone is informative. - 00:56–01:00 A visual insert shows the golden capsules on a white surface, then a layered diagram of ingredients (DHA omega 3, Blueberry, B Vitamins, etc.). Female 1 continues, "It survives acid and releases nutrients where it's absorbed." This visually and verbally reinforces the dual-layer design and its benefits. The perspective is illustrative, showing product details. The tone is scientific. - 01:00–01:02 Female 1 introduces celebrity endorsements, "You know, there's a reason why celebs like Carol Vorderman, Ben Shepherd, and Spencer Matthews, all endorse this brand." This adds another layer of social proof and aspirational appeal. The perspective is Female 1's, providing celebrity endorsement. The tone is persuasive. - 01:02–01:06 Quick cuts show Carol Vorderman holding a sign "SUPPLEMENTS FOR WOMEN OVER 60", then Ben Shepherd speaking into a microphone, then Spencer Matthews speaking into a microphone. These visuals support the celebrity endorsement claim. The perspective is external source, showing celebrity support. The tone is aspirational. - 01:06–01:08 Female 1 concludes the celebrity point, "all endorse this brand." This reinforces the previous visual. The perspective is Female 1's. The tone is confident. - 01:08–01:10 Male 1 questions the authenticity of celebrity endorsements, "But do they actually use it or they just, you know, doing an advert?" This addresses a common skepticism about celebrity endorsements. The perspective is Male 1's, raising a valid concern. The tone is skeptical. - 01:10–01:12 Female 1 confidently states, "No, they actually use this one." This directly counters the skepticism and emphasizes genuine usage. The perspective is Female 1's, providing reassurance. The tone is assertive. - 01:12–01:16 Female 1 elaborates, "They discovered the brand and they became fans once they started feeling more focused, they're sleeping better, and thinking more clearly." This explains why celebrities use it, linking it to the product's benefits. The perspective is Female 1's, explaining the impact. The tone is informative and positive. - 01:16–01:20 A top-down shot of a woman working at a laptop, then a woman sleeping in bed, then a man smiling. These visuals illustrate the benefits: focus, better sleep, and mental clarity. The perspective is illustrative, showing desired outcomes. The tone is positive and aspirational. - 01:20–01:22 Male 1 concedes, "Right, okay, so maybe not every multivitamin is a scam." This marks his shift in opinion, showing the effectiveness of Female 1's arguments. The perspective is Male 1's, showing a change of mind. The tone is conceding. - 01:22–01:24 Female 1 agrees with a nuance, "A lot are, but Vitals+ isn't." This maintains her initial stance on most multivitamins while strongly differentiating Heights. The perspective is Female 1's, making a strong claim. The tone is assertive and differentiating. - 01:24–01:25 A visual of the Heights bottle with capsules floating around it on a light blue background. This visually reinforces the product and its unique position. The perspective is product-focused. The tone is clean and modern. - 01:25–01:26 Male 1 says, "Fair enough." This indicates his acceptance of her argument. The perspective is Male 1's, showing acceptance. The tone is agreeable. - 01:26–01:28 Male 1 moves his glass from "AGREE" to "DISAGREE" on the split screen. He says, "Maybe I'll move my glass across to disagree." This is a playful reversal of his initial stance, showing he is now convinced. The perspective is Male 1's, showing a change of heart. The tone is lighthearted and convinced. - 01:28–01:29 Female 1 responds, "Yeah, good shot." This acknowledges his change of mind. The perspective is Female 1's. The tone is approving. - 01:29–01:31 Female 1 suggests, "I think it's time you try one more multivitamin." This is a direct call to action for Male 1, and implicitly for the audience. The perspective is Female 1's, encouraging action. The tone is persuasive. - 01:31–01:32 Male 1 replies, "Well, it better be the last." This shows his willingness to try, but with a hint of his past frustration. The perspective is Male 1's, showing conditional acceptance. The tone is hopeful but cautious. - 01:32–01:35 A white screen with the text "Feel like yourself again." and the Heights bottle, followed by a "SHOP NOW" button and "AS SEEN IN VOGUE Women's Health GLAMOUR THE SUNDAY TIMES" logos. This is the final call to action and reinforces credibility. The perspective is brand, providing direct marketing. The tone is encouraging and authoritative.

# Ad summary This ad features testimonials from various individuals who share their experiences with Heights Vitals+. They discuss how the product has improved their energy levels, focus, and overall well-being. The ad emphasizes the convenience and effectiveness of taking just two capsules daily to obtain essential nutrients. # Brand positioning Heights is presented as a brand focused on providing essential nutrients through convenient and effective supplements. The brand aims to occupy a space in the consumer's mind as a provider of simple solutions for improving energy levels, focus, and overall well-being. Heights aligns with a lifestyle that values efficiency and optimal performance, pushing against the norm of complex supplement routines. The brand positioning is both functional (providing key nutrients) and emotional (enhancing energy and focus). # Product Heights Vitals+ is a multivitamin supplement designed to provide 20 key nutrients in just two capsules. It is intended for individuals who feel sluggish, fatigued, and in need of an energy boost. The product aims to address the pain point of needing multiple supplements by offering a convenient, all-in-one solution. Key features include Omega 3s, Vitamin D, and B Vitamins. The product is designed to be taken with or without food at any time of day, making it easy to incorporate into any routine. Heights Vitals+ is positioned as a solution for normal people and elite athletes alike, providing all of the impact with none of the fuss. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style testimonials with professionally shot product visuals. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The pacing is consistent, maintaining a moderate rhythm throughout the ad. The audio-visual sync is well-coordinated, with cuts and text timed to music beats and voiceover lines. # Hooks Spoken: Male 1: The biggest change I've seen since I've been taking Heights has got to be my... Visual: 00:00–00:05: A man with short, graying hair and fair skin sits in a cream-colored armchair in front of a microphone. He wears a black V-neck shirt. The background includes a window with natural light and a glimpse of greenery. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling sluggish, fatigued, and in need of an energy boost. The need for multiple supplements to obtain essential nutrients. # Value propositions - Convenient all-in-one solution for essential nutrients - Designed to have all of the impact with none of the fuss - Works for normal people and elite athletes alike # Benefits - Improved energy levels - Sharper focus - More alert - No afternoon crash - Easy to incorporate into any routine - All of the impact with none of the fuss # Features - 20 key nutrients in just two capsules - Omega 3s - Vitamin D - B Vitamins - Blueberry extract - Can be taken with or without food # Call to action None used. # Social proof - "The biggest change I've seen since I've been taking Heights has got to be my..." – Male 1 (Customer) - "I instantly felt like my brain worked better" – Male 4 (Customer) - "Sharper in the mornings, more alert, and I don't crash in the afternoon" – Male 1 (Customer) - "I think it's fair to say that Heights genuinely powered my last tour" – Male 4 (Customer) # Point of view - Customer 80% – The majority of the video features testimonials from individuals who have used the product and are sharing their personal experiences. - Brand 20% – The brand's official voice is present through product claims and visual demonstrations of the product's features. # Storyline - 00:00–00:05 A man states that the biggest change he's seen since taking Heights is his energy. - 00:05–00:06 A woman states that her energy has improved. - 00:06–00:07 A man states that his energy has improved. - 00:07–00:08 The first man states that his energy levels have improved. - 00:08–00:10 A woman states that she felt sluggish and fatigued. - 00:10–00:12 A man states that he would wake up feeling exhausted. - 00:12–00:15 The man continues by stating that he would need lots of caffeine in the morning just to get going. - 00:15–00:18 A woman states that she was just taking tons and tons of different things. - 00:18–00:20 The woman continues by stating that she was taking literally a handful of supplements. - 00:20–00:22 A woman states that she was stuck in a vicious cycle. - 00:22–00:24 Text overlay states that something had to change. - 00:24–00:32 A man states that we all want to be that person that manages to find time to prepare their organic grain bowls or meditate before sunrise or all these other things they want to share on their social media. - 00:32–00:36 The man continues by stating that that's not real life, in the real world people are tired, people don't have time to do all of these things. - 00:36–00:38 The man continues by stating that what everyone needs is energy. - 00:38–00:40 A man states that that's when he found Vitals from Heights. - 00:42–00:45 A woman states that inside just two capsules, you get 20 key nutrients. - 00:46–00:49 A man states that he instantly felt like his brain worked better. - 00:49–00:53 A man states that he is sharper in the mornings, more alert, and doesn't crash in the afternoon. - 00:53–00:55 A woman states that it's so easy with or without food. - 00:55–00:58 The woman continues by stating that it's designed to have all of the impact with none of the fuss. - 00:58–01:02 A man states that Heights works for normal people and elite athletes. - 01:02–01:04 A woman states that she wouldn't call the man an elite athlete. - 01:05–01:11 A man states that if you had told him before he took these two little capsules that they would have the impact they've had, he would have said [unclear phrase]. - 01:11–01:16 The man continues by stating that now he's sitting here saying these words because he's taken them and felt the benefits, and he wants everyone else to feel like he feels. - 01:16–01:19 A man states that it's fair to say that Heights genuinely powered his last tour.

# Ad summary This ad for Heights vitamins uses a problem/solution format. It begins with a man holding a sign that says, "Sluggish? It's not you, it's your cheap multivits." The ad then shows a jar of Heights vitamins being placed on a table covered in other vitamin pills. The man then holds up the jar of Heights vitamins and smiles, with text overlay that reads, "Heights. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." # Brand positioning Heights is presented as a premium vitamin brand that offers a solution to the problem of sluggishness caused by cheap multivitamins. The brand positions itself as a provider of high-quality vitamins that can help people switch on and achieve full focus. The ad uses a modern and playful tone, with a catchy hip-hop beat and a visual style that is both clean and engaging. The brand aims to occupy a space in the consumer's mind as a reliable and effective source of vitamins that can improve their overall well-being. # Product The product being advertised is Heights Vitals+, a multivitamin supplement designed to combat sluggishness and improve focus. The ad highlights the product's ability to help users go "From barely functioning to full focus in no time." The vitamins are packaged in a clear, hexagonal jar with the brand name "Heights" prominently displayed. The ad also mentions that the product has a rating of 4.8/5 and has been used by over 120,000 happy customers, suggesting that it is a popular and effective choice. # Visual style The ad has a clean and modern aesthetic, with bright lighting and a focus on the product. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a moderate tempo that matches the music. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:09–00:13 Male: Get that new style in this [unclear phrase] Text overlay: 00:09–00:13 HEIGHTS / 00:09–00:13 Switch on with Vitals⁺ / 00:10–00:13 4.8/5 | 120,000+ HAPPY CUSTOMERS Visual: 00:09–00:13: The man holds up the jar of Heights vitamins and smiles at the camera. The background is the same blurred kitchen. Text overlay reads, "HEIGHTS. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is feeling sluggish due to taking cheap multivitamins. "SLUGGISH? IT'S NOT YOU, IT'S YOUR CHEAP MULTIVITS." # Value propositions - Heights Vitals+ helps you go from barely functioning to full focus in no time. - Heights Vitals+ helps you switch on. # Benefits - From barely functioning to full focus in no time. - Switch on with Vitals+ # Features - Vitals+ # Call to action None used. # Social proof - 4.8/5 | 120,000+ HAPPY CUSTOMERS # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a man holding a sign that reads, "Sluggish? It's not you, it's your cheap multivits." - 00:00–00:02 This sets up the problem that the product is designed to solve: sluggishness caused by low-quality multivitamins. The perspective is from the brand, directly addressing the viewer's potential frustration. - 00:02–00:07 The camera pans down to a table covered in various vitamin pills, and a jar of Heights vitamins is placed on the table. - 00:02–00:07 This visually contrasts the Heights product with other, presumably inferior, multivitamins. The perspective shifts to a product demonstration, showcasing the Heights vitamins as a solution. - 00:07–00:13 The man holds up the jar of Heights vitamins and smiles, with text overlay that reads, "Heights. Switch on with Vitals+" and "4.8/5 | 120,000+ Happy Customers." - 00:07–00:13 This reinforces the brand message and provides social proof of the product's effectiveness. The perspective is from the brand, presenting the product as a reliable and well-regarded solution.

# Ad summary This ad highlights how stomach problems can affect one's social life. Biotic+ is shown to help with gut health and allow people to say yes again. # Brand positioning Biotic+ presents itself as a daily supplement to aid gut health. The brand leans into the emotional toll of stomach issues and presents itself as a solution so customers don't have to think about their gut anymore. Biotic+ is positioned as a lifestyle enabler that allows you to say yes to more social engagements. # Product Biotic+ is a daily supplement of 7 high-impact strains + zinc designed to keep things moving. The product is for anyone who has stomach issues. The supplement has been proven to survive stomach acid, and is backed by doctors and dietitians as well as 380+ studies. The ad promotes the value of using Biotic+ daily to keep everything running smoothly. # Visual style The ad has a hybrid aesthetic, blending casual, personal visuals with polished product shots. The editing rhythm includes quick cuts to create a sense of urgency, interspersed with static shots that focus on emotions. The cuts are not explicitly timed to music beats, but the pacing is quick and consistent, lending a contemporary feel. # Hooks Spoken: Female 1: Everyone thinks I'm a homebody, Text overlay: Is your gut ruining your life? Watch this! / Everyone / homebody, Visual: 00:00–00:01: An aerial shot of a neighborhood in a suburban setting. The houses are two stories with brick facades and well-manicured lawns. The street is wide and empty, lined with trees that are beginning to change color for autumn. The sky is blue with scattered clouds, providing a bright, natural light over the scene. / 00:01–00:02: A close-up shot of window blinds inside a home. The blinds are partially closed, filtering the light coming through the window. The background is blurred, suggesting that the focus is on the texture and pattern of the blinds. The lighting is soft, creating a sense of privacy and enclosure. # Funnel stage Middle of funnel (Consideration) # Pain points The ad strongly implies that gut problems can isolate you and hinder your ability to participate in social activities. The ad visually shows a woman holding her stomach and the voiceover states "Everyone thinks I'm a homebody, an introvert, a bit antisocial." # Value propositions - The product is proven to survive stomach acid. - The product is backed by 380+ studies. - The product is recommended by doctors and dietitians. # Benefits - A daily habit that keeps everything running smoothly so you don’t have to think about your gut anymore. # Features - 7 high-impact strains + zinc # Call to action None used. # Social proof - The ad features a testimonial with a quote from Jane that states, "Really has made a difference and couldn’t be without." - The product is backed by doctors and dietitians. # Point of view - Customer 100% – The customer POV is present through the speaker identity and tone of voice. # Storyline - 00:00–00:01 The ad starts with a question about whether your gut is ruining your life. - 00:01–00:06 A woman is shown using the focus settings on her phone. - 00:00–00:06 The woman's voiceover reveals that everyone thinks that she is a homebody, introvert, and a bit antisocial. This is from the woman's point of view. - 00:06–00:08 The woman continues by saying they don't know that it is her gut. The perspective is from her point of view and is meant to convey the challenges of having stomach issues. - 00:08–00:11 A man is shown stating that he can't believe he skipped a date. This is from his point of view and is meant to convey how gut issues can negatively affect dating. - 00:11–00:15 A family is shown and the woman's voiceover states that she can't believe that she left her nephew's birthday party early. This is from her point of view and is meant to convey how gut issues can negatively affect family events. - 00:15–00:20 A woman is shown looking in the mirror and the voiceover states that she can't believe that she's scared to be her best friend's bridesmaid. This is from her point of view and is meant to convey how gut issues can negatively affect friendships. - 00:20–00:23 The woman is speaking again and states that it is because her gut won't cooperate. This is from her point of view and is meant to convey how gut issues negatively affect her cooperation with events. - 00:23–00:27 A roll of toilet paper is shown rolling down the stairs and the woman's voiceover says that nobody should have to explain this. This is from her point of view and is meant to highlight the severity of the issue. - 00:27–00:30 The woman says that people shouldn't have to live with it. The perspective is hers and it is meant to convey how important it is to treat gut issues. - 00:30–00:35 The ad shows the Biotic+ product and states that you can say yes again with Biotic+.

# Ad summary This ad features Rylan Clark interviewing Pippa about her wellness habits. Pippa admits to taking 20 different supplements a day, and Rylan introduces her to Heights Vitals+, a capsule that contains 20 vital nutrients. # Brand positioning Heights is a wellness brand that offers a science-backed capsule called Vitals+ that contains 20 vital nutrients. The brand aims to simplify the process of taking multiple supplements by condensing them into one capsule. Heights positions itself as a science-backed solution for those who want to improve their overall well-being without the hassle of taking multiple supplements. # Product Heights Vitals+ is a science-approved capsule that contains 20 vital nutrients, including a full vitamin B complex and Omega 3 EPA and DHA. The product is designed for individuals who want to simplify their wellness routine by condensing multiple supplements into one capsule. It addresses the pain point of taking numerous supplements daily by offering a convenient and science-backed solution. # Visual style The ad has a polished, commercial aesthetic with a mix of outdoor and indoor settings. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with clear visuals and professional lighting. The ad incorporates animated graphics to illustrate the product's benefits. # Hooks Spoken: Pippa: So what about my skin, my nails, my hair? Text overlay: So what about / My skin? / My nails? / My hair? Visual: 00:00–00:02: A split screen shows Rylan holding a Heights product and Pippa holding a bottle of supplements. They are sitting at a table in a garden setting with trees and greenery in the background. Rylan is wearing a light blue quilted jacket, and Pippa is wearing a brown coat over a white turtleneck. They are engaged in a conversation. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is taking numerous supplements daily, as highlighted by Pippa's admission of taking about 20 different supplements a day. # Value propositions - Convenient and science-backed solution for those who want to improve their overall well-being without the hassle of taking multiple supplements # Benefits - Simplifies wellness routine - Condenses multiple supplements into one capsule - Improves overall well-being # Features - 20 vital nutrients - Full vitamin B complex - Omega 3 EPA, DHA - Science approved capsule # Call to action None used. # Social proof - LOVED BY Evening Standard Times Health The INDEPENDENT THE SUNDAY TIMES Men's Health - 4.8/5 based on 10,451 reviews # Point of view - Customer 50% – The ad features a customer, Pippa, who shares her experience with taking multiple supplements. - Brand 50% – The brand's POV is communicated through Rylan, who presents the product and its benefits. # Storyline - 00:00–00:02 The ad begins with Rylan Clark interviewing Pippa about her wellness habits. - 00:13–00:15 Pippa admits to taking about 20 different supplements a day. - 00:17–00:22 Rylan asks Pippa to name the supplements she takes, and she lists B complex, C, D, and something for her hair and eyes. - 00:22–00:27 Pippa explains that she gets hooked on supplements every time she sees an ad on social media. - 00:27–00:32 Rylan introduces Heights Vitals+, a capsule that contains 20 different nutrients. - 00:33–00:39 Rylan explains that all of Pippa's supplements can be condensed into one science-approved capsule. - 00:39–00:44 Pippa is skeptical, but Rylan assures her that it is science. - 00:44–00:50 Pippa asks about her skin, nails, and hair, and Rylan tells her she can have the Heights Vitals+ capsules, two a day. - 00:50–00:53 Rylan compliments Pippa, and she walks away. - 00:54–00:57 The ad concludes with Rylan holding the Heights Vitals+ bottle, promoting the product.

# Ad summary This ad features a man discussing how Spencer Matthews has so much energy with three kids. He then reveals that Spencer Matthews uses Vitals by Heights, which is backed by science. The man then shows a video of Spencer Matthews talking about how Vitals helps him with his sleep, mood, and focus. The man then says that most vitamins don't even survive your stomach acid, so you're not getting any of the benefits. He says that Vitals is made with delayed-release capsule technology, so your brain and body are actually getting what you paid for. He says it's literally just two capsules a day with Omega-3s, B vitamins, and vitamin D. He says that he's been taking them for two months now and has no more mid-afternoon crashes. He says that he gets through work and has the energy to get himself to the gym and spend quality time with his family. He says it's no wonder all the celebs are on it and that they have over 100,000 customers. He says that if you're a working dad running on empty, Heights might be your secret weapon. He ends by saying to click below to give it a go. # Brand positioning Heights is presented as a premium supplement brand focused on cognitive and overall health, particularly for busy professionals and parents. The brand emphasizes scientific backing and high-quality ingredients to differentiate itself from cheaper alternatives. It aligns with a lifestyle of high performance, energy, and focus, suggesting that its products are essential for maintaining a demanding routine. The brand positions itself as a solution for those seeking to optimize their brain function and energy levels, pushing against the norm of ineffective, low-quality multivitamins. # Product Vitals by Heights is a daily multivitamin supplement designed to enhance brain function, energy levels, sleep, and mood. It is formulated with Omega-3s, B vitamins, and vitamin D, among other essential nutrients. The product is targeted towards busy professionals and parents who need sustained energy and focus throughout the day. A key selling point is its delayed-release capsule technology, which ensures that the nutrients survive stomach acid and are effectively absorbed by the body. The ad addresses the purchase barrier of ineffective multivitamins by highlighting Vitals' superior absorption and scientifically backed formulation. The product is presented as a simple, two-capsule-a-day solution to optimize brain and body function. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts and static shots, creating a dynamic yet informative feel. The production quality varies, with some shots appearing more casual and others more professionally lit. The pacing is moderate, with cuts timed to voiceover lines and music beats. The overall visual motif is a mix of personal testimonials and product demonstrations, aiming to build trust and credibility. # Hooks Spoken: How the hell has Spencer Matthews done this with three kids? Text overlay: What is Spencer Matthews taking?? 👀👀 / How the hell Visual: 00:00–00:02: A man with short gray hair and a red shirt is speaking directly to the camera. He is standing in front of a white wall with a framed picture on it. The camera is handheld and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of working dads who are running on empty and experiencing mid-afternoon crashes. It also highlights the ineffectiveness of most vitamins, which don't survive stomach acid, leaving consumers without any benefits. "Most vitamins don't even survive your stomach acid, so you're not getting any of the benefits." # Value propositions - Backed by science - Delayed-release capsule technology ensures your brain and body are actually getting what you paid for - Two capsules a day # Benefits - Helps with sleep - Helps with mood - Feel focused - No more mid-afternoon crashes - Get through work - Energy to get to the gym - Spend quality time with family # Features - Omega-3s - B vitamins - Vitamin D - Delayed-release capsule technology # Call to action Click below to give it a go! # Social proof - "It helps me with my sleep, it helps me with my mood, I feel focused." – Spencer Matthews (Founder) - The ad mentions that all the celebs are on it and that they have over 100,000 customers. # Point of view - Customer 70% – The ad is primarily told from the perspective of a customer who is sharing his experience with the product. - Brand 30% – The brand's perspective is communicated through Spencer Matthews, who is the founder of the company. # Storyline - 00:00–00:02 A man is speaking directly to the camera, looking excited and curious. - 00:00–00:02 The man asks how Spencer Matthews has so much energy with three kids, setting up a question that the ad promises to answer. The tone is inquisitive and slightly incredulous, creating intrigue. - 00:02–00:07 Spencer Matthews is shown on a screen, running on a treadmill and introducing himself as the founder and a father with the energy of a 20-year-old. This introduces the product's endorser and hints at the benefits of using it. - 00:07–00:13 The man from the first scene returns, revealing that Spencer Matthews' secret is Vitals by Heights, which is backed by science. This provides the answer to the initial question and introduces the product as a scientifically sound solution. - 00:13–00:16 The man holds up a bottle of Heights vitamins, stating that Spencer Matthews uses it every day to fuel himself, inviting the viewer to take a look. This emphasizes the product's daily use and positions it as a source of energy. - 00:16–00:20 Spencer Matthews is shown again on a screen, opening a box of Vitals and stating that it helps with his sleep, mood, and focus. This provides a testimonial from the endorser, highlighting the specific benefits of the product. - 00:20–00:25 The man from the first scene returns, stating that after doing some research, he found out that most vitamins don't even survive your stomach acid, so you're not getting any of the benefits. This introduces a problem that the product solves, highlighting the ineffectiveness of competing products. - 00:25–00:32 The man from the first scene returns, stating that Vitals is made with delayed-release capsule technology, so your brain and body are actually getting what you paid for. This presents the product's unique selling proposition, emphasizing its superior absorption and effectiveness. - 00:32–00:38 The man from the first scene returns, stating that it's literally just two capsules a day with Omega-3s, B vitamins, and vitamin D, all the stuff your brain and body actually uses to make energy. This simplifies the product's use and highlights its key ingredients. - 00:38–00:41 The man from the first scene returns, stating that he's been taking them for two months now and has no more mid-afternoon crashes. This provides a personal testimonial, emphasizing the product's long-term benefits and addressing a common pain point. - 00:41–00:45 The man from the first scene returns, stating that he gets through work and has the energy to get himself to the gym and spend quality time with his family. This highlights the product's impact on overall lifestyle, emphasizing its ability to improve work-life balance. - 00:45–00:49 The man from the first scene returns, stating that it's no wonder all the celebs are on it and that they have over 100,000 customers. This provides social proof, emphasizing the product's popularity and credibility. - 00:49–00:53 The man from the first scene returns, stating that if you're a working dad running on empty, Heights might be your secret weapon. This directly addresses the target audience, positioning the product as a solution to their specific needs. - 00:53–00:54 The man from the first scene returns, ending by saying to click below to give it a go. This provides a clear call to action, encouraging the viewer to try the product.

# Ad summary This ad uses a social proof approach to promote Heights Vitamins, emphasizing the science-backed formulation and celeb endorsements to appeal to working parents seeking an energy boost. # Brand positioning Heights is presented as a premium, science-backed vitamin brand aimed at health-conscious individuals, particularly working parents. The brand aims to occupy the space of a trusted, effective supplement provider. The ad's tone is informational and aspirational, aligning with a lifestyle of high performance and well-being. Heights differentiates itself from typical multivitamins by emphasizing its delayed-release capsule technology, ensuring optimal nutrient absorption and delivery. The brand is positioned as a solution for those seeking improved energy levels, focus, and overall wellness, functional benefits. # Product Heights Vitals are presented as a daily multivitamin supplement designed to enhance energy, focus, mood, and overall well-being. Marketed for busy professionals and parents, the product comes in a bottle containing two capsules for daily consumption. The capsules are specifically formulated with omega-3s, B vitamins, and vitamin D, along with other nutrients. A key selling point of Heights Vitals is its delayed-release capsule technology, which ensures the nutrients survive stomach acid and are effectively absorbed by the body. The product is portrayed as a convenient and effective solution to combat mid-afternoon crashes and improve mental clarity, promising users the full benefits of its ingredients. # Visual style The ad blends user-generated content (UGC) with polished commercial elements. The editing style includes quick cuts and transitions to maintain a fast pace, especially during the introduction. Visual motifs include repeated shots of the Heights bottle, reinforcing brand recognition. The overall production quality is a hybrid, combining authentic, casual footage with professional website screenshots and testimonials. The pacing is rapid, around 30-40 cuts per minute, with cuts often timed to the music and voiceover. # Hooks Spoken: How the hell has Spencer Matthews done this with three kids? Text overlay: How the hell / has Spencer Matthews / done this with / three kids? Visual: 00:00–00:02: A shirtless man with visible abs stands on a beach, holding a 'Record Holder' banner with the Guinness World Records logo. He is smiling broadly. # Funnel stage Consideration # Pain points The ad highlights the problem of mid-afternoon energy crashes, with visual representation of the person looking tired. It also indicates the problem that other vitamins may not be effective because "most vitamins don't even survive your stomach acid." # Value propositions - Ensure optimal nutrient absorption with delayed-release capsule technology. - Two capsules a day provide a comprehensive blend of Omega-3s, B Vitamins, and Vitamin D. - Formulated to help the brain and body make energy, combatting mid-afternoon crashes. # Benefits - Helps with sleep - Helps with mood - Improves focus - Provides energy # Features - Delayed-release capsule technology - Contains Omega-3s - Contains B Vitamins - Contains Vitamin D # Call to action Click below to give it a go! # Social proof - "It helps me with my sleep, it helps me with my mood, I feel focused" – Spencer Matthews (Founder) - The narrator mentions that 'all the celebs are on it', and they have over 100,000 customers' # Point of view - Customer 60% – The ad conveys the customer's perspective through testimonials and personal experiences related to the product's benefits. - Brand 40% – The ad communicates the brand's official message by explaining the product's features, ingredients, and unique technology. # Storyline - 00:00–00:02 The ad opens with a question about Spencer Matthews' fitness despite having three kids, piquing the viewer's curiosity. - 00:03–00:08 Spencer Matthews introduces himself as the founder of Heights and a father, claiming he has the energy of a 20-year-old, establishing his credibility. - 00:08–00:13 A narrator introduces Heights Vitals as Spencer Matthews' secret, emphasizing it's backed by science, positioning the product as more than just a typical vitamin. - 00:13–00:17 The narrator shows the Heights product and says Matthews uses it daily to fuel himself, inviting the audience to see how. - 00:17–00:20 Spencer Matthews describes the benefits he experiences from using Vitals, including better sleep, mood, and focus, providing a personal testimonial. - 00:20–00:24 The narrator shares research findings that many vitamins don't survive stomach acid, highlighting the ineffectiveness of cheaper multivitamins. - 00:24–00:30 The ad contrasts cheap multivitamins with Heights Vitals, highlighting the latter's delayed-release technology to ensure absorption, positioning Heights as superior. - 00:32–00:37 The narrator explains that Heights Vitals contains omega-3s, B vitamins, and vitamin D, all essential for energy production, reinforcing its comprehensive benefits. - 00:37–00:45 The narrator shares a before-and-after experience of using Vitals, noting no more mid-afternoon crashes and increased energy for work, gym, and family, demonstrating real-life benefits. - 00:45–00:49 The narrator states that celebrities are using the product, highlighting that they have over 100,000 customers, emphasizing popularity and social proof. - 00:50–00:53 The narrator directly addresses working dads running on empty, suggesting Heights as a secret weapon, offering a specific target audience a solution. - 00:53–00:54 The ad ends with a call to action to click below and try Heights Vitals, along with a visual of the bottle and a 'Shop Now' prompt, encouraging immediate purchase.

# Ad summary A podcast interview clip where one woman explains to another why the Heights brand supplement bundle is worth the cost. The product includes one month of Heights Vitals supplement pills and a silk eye mask. # Brand positioning Heights positions itself as a provider of premium supplements designed to boost cognitive function and overall well-being. The brand distinguishes itself by emphasizing the quality of its ingredients and the science-backed formulations, catering to health-conscious consumers who prioritize mental clarity and sustained energy levels. In contrast to generic supplements, Heights offers a more targeted approach, focusing on the connection between brain health and gut health. The brand strives to make high-quality supplements accessible by delivering the product at a more approachable price point. # Product Heights is a brand of supplement, in this ad, the Vitals+ supplement is featured. The supplement includes one month of Vitals and magnesium for sleep. Additionally, the bundle includes a silk eye mask. According to the ad, Heights supplements are designed to reach your brain and gut. The supplement helps customers avoid a 3pm crash, so you are not a zombie all afternoon. The product also comes with a 30-day money-back guarantee; if you don't feel the difference, you don't pay. # Visual style The ad has a clean and polished aesthetic, resembling a professionally produced podcast clip. The shots are stable and well-lit, focusing on clear visuals of the speakers and products. Editing is smooth with simple transitions, maintaining a consistent pace that matches the conversational tone. The visual style supports a trustworthy and informative tone. # Hooks Spoken: Female 1: This was £110 / Female 1: and now it's literally £50. Text overlay: This was £110 / and now it's / literally £50. Visual: 00:00–00:04 A woman with long, dark hair wears a gray sweater and holds a plastic container of vitamins in one hand and a blue sleep mask in the other. She sits at a table with a microphone in front of her. In the background is a blue wall and a green leafy plant. # Funnel stage Middle of funnel (Consideration) # Pain points Supplements are normally so expensive. # Value propositions - Bundle worth £110 is now available for £50 - It's like half-price of what you would normally pay. - The sleep mask is high quality; it's 100% silk and feels like wrapping your face in a cloud. - Smart supplement designed to reach your brain and gut. # Benefits - For energy - For sleep - Stops that 3 p.m. crash # Features - Month of Vitals - Magnesium - Silk sleep mask # Call to action Shop now # Social proof - None used. # Point of view - Brand 50% – The brand POV is conveyed by a woman who is familiar with the product. - Customer 50% – The customer POV is conveyed through the podcast host. # Storyline - 00:00–00:04 A woman on a podcast holds up a bottle of supplements and a sleep mask, stating that the entire bundle used to cost £110. - 00:04–00:05 Another woman who appears to be hosting the podcast asks what the catch is. - 00:05–00:08 The first woman says there is no catch; it's the best offer of the year. - 00:08–00:13 The first woman explains that you get a month of Vitals by Heights for energy and magnesium for sleep. - 00:14–00:17 The second woman says that she's saving about £60. - 00:17–00:21 The first woman notes that it's half the price you would normally pay. - 00:21–00:26 The second woman assumes the silk mask is a cheap freebie they are using to bulk up the offer. - 00:26–00:36 The first woman says that they invested into the highest quality sleep mask. She notes that it's 100% silk, and feels like wrapping your face in a cloud. - 00:36–00:39 The first woman says that the mask pairs perfectly with magnesium before bed. - 00:39–00:42 The second woman asks why supplements are normally so expensive. - 00:42–00:48 The first woman explains that with Heights, it's a smart supplement designed to reach your brain and gut. - 00:48–00:49 The second woman questions the energy differences. - 00:49–00:51 The first woman notes that the energy differences are literally night and day. - 00:51–00:55 The first woman says that it stops that 3pm crash so you are not a zombie all afternoon. - 00:55–00:59 The first woman adds that there's also a 30-day money-back guarantee; if you don't feel it, you don't pay. - 00:59–01:02 The second woman says it's £50, so it's a no-brainer. - 01:02–01:06 The first woman suggests you should get it quick before they realize they priced it too low, and adds that she will send the second woman the link.

# Ad summary Two men, the co-founders of Heights, talk about their best deal ever. The deal is buying Vitals, their award-winning multivitamin, and receiving Magnesium and a 100% silk sleep eye mask for free. # Brand positioning Heights is a wellness brand offering science-backed supplements and sleep aids aimed at optimizing cognitive function, sleep quality, and overall well-being. The brand positions itself as a provider of effective, premium-quality products like their Vitals multivitamin and Magnesium supplements, which are presented as award-winning. Heights aims to occupy a space in the consumer's mind as a brand that delivers results. The brand aligns with a lifestyle focused on self-improvement, mental clarity, and restful recovery, positioning itself against competitors who may offer less effective or scientifically-backed solutions. The brand values functional product attributes, prioritizing simplicity and proven benefits to appeal to customers seeking tangible improvements in their daily lives. # Product Heights offers an award-winning multivitamin called Vitals, explicitly designed to enhance cognitive function and overall well-being. In addition, Heights offers Magnesium supplement that aids in sleep and recovery. Heights emphasizes that their multivitamin actually works. The brand also offers a 100% silk sleep eye mask that's exceptionally soft. The ad promotes the product bundle of Vitals, Magnesium supplement, and sleep mask. # Visual style The ad has a polished feel. It is well-lit, and the visuals are clear. The editing style includes quick cuts. The pacing is consistent. Cuts, text, and product actions are timed to music beats or voiceover lines. # Hooks Spoken: Hello, I'm Matt Willis. Text overlay: Don't sleep on this. (Text overlay inside a blue rounded box) / Hello Matt Willis Visual: 00:00–00:01: Matt Willis, a light-skinned male in his 30s with a beard, is shown from the chest up. He is wearing a green sweatshirt, and behind him is a blurred background of a plant, window, and wall. Text overlay states, 'Don't sleep on this.' and 'Hello Matt Willis.' # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy Vitals, get Magnesium and a silk sleep eye mask for free # Benefits - multivitamin that actually works - Magnesium for sleep and recovery - soft silk sleep eye mask # Features - award-winning multivitamin - Magnesium for sleep and recovery - 100% silk sleep eye mask # Call to action None used. # Social proof - Our award-winning – Matt Willis (Co-founder) # Point of view - Brand 100% – The entire ad is told from the perspective of the Heights brand, delivered by its co-founders in a friendly and conversational manner. # Storyline - 00:00–00:02 The ad begins with the introduction of the two men, Matt Willis and Dan Murray, the co-founders of Heights. - 00:02–00:04 Matt asks Dan if he has heard of their best deal ever, to which Dan prompts him to go on. The audience experiences this segment from the perspective of a casual conversation between the two co-founders. - 00:04–00:12 Matt informs Dan that when one buys Vitals, their award-winning multivitamin, they will receive Magnesium for free. Dan reiterates this, adding that it's for sleep and recovery. Matt agrees with a 'bingo'. - 00:12–00:16 Dan asks, 'What else?' Matt adds that the deal also includes a 100% silk sleep eye mask. Dan responds in an excited manner, remarking how soft it is. The audience is experiencing this from the co-founders' perspective as they build excitement about the bundle deal. - 00:17–00:19 Matt and Dan say together that it's the best deal ever.

# Ad summary This ad compares the cost and benefits of a Friday night takeaway versus a month of brain and body support from Heights, highlighting that both cost the same but Heights offers better long-term benefits. # Brand positioning Heights is presented as a provider of brain and body support supplements, positioning itself as a health-conscious alternative to unhealthy lifestyle choices. The brand aims to occupy a space in the consumer's mind as a provider of supplements that support overall well-being, aligning with values of health, productivity, and self-care. By contrasting its product with a Friday night takeaway, Heights pushes against the norm of instant gratification and promotes a more sustainable approach to feeling good, emphasizing long-term benefits over short-term pleasure. The brand positioning is both functional, offering brain and body support, and emotional, aiming to make the customer feel better the next day. # Product The product being advertised is a supplement from Heights designed to provide brain and body support. It is presented in the form of capsules contained within a clear jar with the brand name "HEIGHTS" prominently displayed on the jar. The capsules are golden in color. The ad highlights that one month of this supplement costs £40 and aims to help users feel better the next day, addressing the purchase barrier of cost by equating it to a common expense like a takeaway. The ad emphasizes the benefits of energy, sleep, focus, and immunity, suggesting that the supplement supports these key areas of health. # Visual style The ad has a clean and modern visual style with a light blue background. The production quality is high, with professionally shot images of the burger, fries, and supplements. The layout is simple and easy to understand, with clear text and visual elements. The ad uses a comparison motif to highlight the benefits of the supplements over the takeaway. # Hooks Headline: One Friday night takeaway = £40 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling bad the day after indulging in unhealthy food, suggesting that the product offers a solution to this problem. # Value propositions - One month of brain + body support for the same price as a Friday night takeaway. # Benefits - Helps you feel better the next day. # Features - Brain + body support - ENERGY - SLEEP - FOCUS - IMMUNITY # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it is the brand that is making the comparison between the takeaway and the supplements, highlighting the cost and benefits of each. - Customer: The customer's point of view is present in the initial depiction of the Friday night takeaway, as it is something that the customer can likely relate to. # Storyline - The ad starts by showing a burger and fries, representing a typical Friday night takeaway. The intention is to depict a common, often unhealthy, indulgence. This is shown from the perspective of the viewer, who can likely relate to this scenario. - Next, the ad states that "One Friday night takeaway = £40". This is presented from the brand's perspective, setting the stage for a cost comparison. - The ad then transitions to a jar of Heights supplements, visually contrasting the unhealthy takeaway with a health-focused product. This is shown from the brand's perspective, introducing their solution. - The ad states "One month of brain + body support? Also £40." This is presented from the brand's perspective, highlighting that their product costs the same as the takeaway. This progresses the narrative by offering a direct comparison. - Finally, the ad concludes with "One of those actually helps you feel better the next day." This is presented from the brand's perspective, emphasizing the long-term benefits of their product over the short-term gratification of the takeaway. This completes the narrative by positioning Heights as the better choice.

# Ad summary This ad features a conversation between Matt Willis and Dan Murray, Co-Founder of Heights, as they promote their "Best Deal Ever." The deal includes Heights' award-winning multivitamin, Vitals+, as well as free Magnesium for sleep and recovery, and a 100% silk sleep eye mask. They end the ad by informing people about their ultimate Sleep & Energy bundle for January only. # Brand positioning Heights is presented as a premium brand offering high-quality supplements and sleep aids designed to optimize overall well-being. The brand emphasizes both functional and emotional benefits, positioning itself as a provider of science-backed solutions. Heights aligns with a lifestyle focused on self-care and enhanced productivity, moving away from generic, purely functional supplement brands by incorporating luxury elements like a silk eye mask. The brand aims to occupy a space in the consumer's mind as a provider of high-quality and effective multivitamins and sleep aids. # Product The ad features the Heights Vitals+ multivitamin, an award-winning product formulated for overall health. Also featured is the Magnesium supplement, presented as a free bonus that enhances sleep and recovery. Both products come in transparent bottles. The ad also promotes a 100% silk sleep eye mask, described as “soft,” emphasizing a sensory experience of luxury and comfort. The ad highlights the “ultimate Sleep & Energy bundle,” a package that aims to provide both daytime vitality and nighttime relaxation. By packaging a sleep mask with Magnesium and multivitamins, the ad works to overcome customer barriers to quality sleep and energy. # Visual style The ad has a clean, modern aesthetic with high production quality. The editing style features quick cuts to maintain a brisk pace and keep viewers engaged. The setting is professional, with careful attention to lighting and composition. The visuals are timed to match the audio, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:02-00:04 Matt Willis: Did you hear about our Best Deal ever? Text overlay: OUR BEST DEAL EVER (Text overlay with background) / Hello Matt Willis / Hello Dan Murray / Co-Founder of HEIGHTS / Did you hear about our Best Deal EVER? Visual: 00:00–00:01 The shot is a medium close-up of Matt Willis, a light-skinned man with short brown hair and a beard, sitting at a wooden table in front of a microphone. He is wearing a light green zip-up jacket and is gesturing with his hands. In the background, there is a blurred view of a window and some plants. Text overlay on top states, “OUR BEST DEAL EVER.” Lower text reads, “Hello Matt Willis.” / 00:01–00:02 The shot is a medium close-up of Dan Murray, a light-skinned man with short dark hair and a mustache, sitting at a wooden table in front of a microphone. He is wearing a dark gray button-up shirt and has tattoos on his left forearm. In the background, there is a blurred view of plants. Text overlay on top states, “OUR BEST DEAL EVER.” Lower text reads, “Hello Dan Murray Co-Founder of HEIGHTS.” / 00:02–00:03 A medium close-up shows Matt Willis at a wooden table in front of a microphone. He is wearing a light green zip-up jacket. The background includes a blurred view of a white brick wall and a window. Text overlay: “Did you hear about our Best Deal EVER?” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustrations of those seeking to improve their health and well-being, including difficulties falling asleep and lack of energy. The ad looks to address "lacking energy." # Value propositions - Best Deal ever - Combining supplements and sleep aids for full care # Benefits - Improved overall health - Enhanced sleep and recovery - Luxury and comfort # Features - Award-winning multivitamin - Free Magnesium supplement - 100% silk sleep eye mask - Sleep & Energy bundle # Call to action None used. # Point of view - Brand 100% – The ad uses the brand founders as spokespeople, conveying information and endorsements directly from the brand's perspective. # Storyline - 00:00–00:02 The scene opens with Matt Willis and Dan Murray introducing themselves as part of a co-hosted segment, setting a casual tone and signaling the beginning of a promotional discussion. - 00:02–00:04 Matt asks if Dan has heard about their "Best Deal Ever," setting up the central offer and piquing the audience's interest with the promise of value. - 00:04–00:04 Dan invites Matt to continue by responding with "Go on," which creates anticipation and signals the unfolding of a special deal. - 00:04–00:06 Matt outlines the deal, highlighting Vitals, their award-winning multivitamin. This emphasizes the quality and credibility of the product. - 00:06–00:07 Dan interjects, emphasizing that it's a multivitamin that “actually works,” reinforcing its effectiveness. - 00:08–00:11 Matt confirms, highlighting Magnesium as a free addition, for sleep, further sweetening the deal. - 00:10–00:11 Dan confirms it's for sleep and recovery. Matt says "Bingo," emphasizing the solution. - 00:12–00:14 Dan asks, "What else?" and Matt introduces a 100% silk sleep eye mask. - 00:15–00:16 Dan reacts positively, calling it "Soft," which adds to the luxury feel. - 00:16–00:17 Matt reiterates that "It's our Best Deal Ever," driving home the offer's value. - 00:18–00:20 Dan builds on Matt's statement, saying, "It is your Best Deal EVER," to emphasize the audience benefit before a wink reinforces that point. - 00:20–00:24 The ad concludes with a shot of the products and details the offer, clarifying the value for potential customers.

# Ad summary This ad features various individuals endorsing Heights supplements, specifically highlighting the Sleep & Energy Bundle. The ad emphasizes improvements in energy levels after taking Heights products and promotes a limited-time offer. # Brand positioning Heights is presented as a brand focused on enhancing cognitive function, sleep quality, and energy levels through their range of supplements. The brand aligns with a health-conscious lifestyle, targeting individuals seeking to optimize their mental and physical performance. The brand is positioned as a solution to common issues like brain fog and low energy, offering a functional approach to wellness with scientifically-backed ingredients. # Product The advertised product is the "Sleep & Energy Bundle" from Heights, designed to improve both sleep quality and energy levels. The bundle includes two main supplements: Vitality and Magnesium, plus a free Sleep Mask. Vitality costs £50, Magnesium costs £30, and the Sleep Mask costs £60. The benefits are targeted at people looking to enhance their energy levels, reduce brain fog, and improve overall cognitive function. The ad shows the bundle offer addresses the purchase barriers by providing added value, in the form of two different supplements along with a free sleep mask. # Visual style The ad has a testimonial format, with a mix of home studio and casual settings, suggesting a UGC feel. The editing is fairly simple, with cuts between speakers and minimal transitions. The production quality appears to be a hybrid of professional and casual, giving it a relatable yet polished feel. The color palette is primarily natural, with the bright blue product graphic providing a visual anchor. The pacing is moderate, focusing on clear communication rather than rapid-fire edits. # Hooks Spoken: Male 1: The biggest change I've seen since I've been taking Heights, it's got to be... Text overlay: Sleep & Energy Bundle / Was £110, now £50! / £50.00 / Vitality / £30.00 / FREE Magnesium* / £60.00 / FREE Sleep* Mask / 4.8/5 | 120,000+ Happy customers Visual: 00:00–00:04: The scene features a medium shot of a man sitting in a chair in a living room setting. He has short, light-brown hair and wears a black t-shirt. The background includes a window with natural light and blurred greenery outside. The bottom half of the frame displays the "Sleep & Energy Bundle" graphic with product images and pricing details. # Funnel stage Bottom of funnel (Conversion): # Pain points The ad addresses the common frustration of low energy levels that affect daily life and cognitive function. # Value propositions - Sleep & Energy Bundle: Was £110, now £50! - FREE Magnesium* - FREE Sleep* Mask - 4.8/5 | 120,000+ Happy customers # Benefits - Improved energy levels # Features - Sleep & Energy Bundle - Vitality - Magnesium - Sleep Mask # Call to action TAP TO SHOP # Social proof - "The biggest change I've seen since I've been taking Heights, it's got to be..." – Male 1 (Customer) - "My energy." – Female 1 (Customer) - "Energy." – Male 2 (Customer) - 4.8/5 | 120,000+ Happy customers # Point of view - Customer 100% – The ad relies entirely on customer testimonials to promote the product. # Storyline - 00:00–00:04 A man is sitting in a chair in a well-lit room talking about his experience with Heights. - 00:04–00:05 A woman speaks into a microphone in her home about her experience with Heights. - 00:05–00:07 A man with a microphone speaks about energy levels, suggesting a link to Heights products. - 00:07–00:08 The first man is again shown discussing the product benefits.

# Ad summary Rylan is sitting at a table outside with Heights products. He interviews a man about wellness habits and offers him Heights vitamins and magnesium. # Brand positioning Heights is a brand that aims to revolutionize braincare through the power of nutrition. They promote a lifestyle of optimization and wellness, aligning with those seeking to proactively manage their cognitive health. They offer simple, high-quality supplements designed to meet the brain's nutritional needs and support overall well-being. The brand pushes against the norm of neglecting brain health, offering a functional and emotional approach to self-care with their thoughtfully formulated products. # Product The ad features Heights' Vitals and Magnesium supplements, presented as key components of a daily wellness routine. Vitals are described as capsules containing over 20 nutrients to support overall well-being, promising an extra hour of sleep every night. The product is aimed at health-conscious individuals who are interested in tracking their sleep and maintaining optimal cognitive function. Magnesium is shown as a complementary product, enhancing the benefits of the Vitals for improved sleep. The ad addresses the purchase barrier of skepticism by emphasizing the scientific backing of the nutrients and promoting the convenience of a simple daily supplement. # Visual style The ad has a hybrid feel, blending polished commercial elements with a more casual, UGC-style interview format. The editing style consists of quick cuts and split screens, creating a dynamic rhythm with a moderate pace of approximately 15-20 cuts per minute. The audio-visual sync is notable, with cuts and text timed to align with voiceover lines and music beats. # Hooks Spoken: 00:00–00:02: [Sarcastic] Probably get £20 quid for that. Text overlay: 00:00–00:02: Probably get £20 Visual: 00:00–00:02: Rylan sits at a table outside on a green lawn with trees in the background. He is wearing a light blue robe and white shoes. He gestures with his hands. # Funnel stage Consideration # Pain points The ad targets people who track everything, especially their sleep, suggesting they might be anxious about their overall wellness. # Value propositions - The ad suggests a comprehensive approach to wellness. Vitals offer over 20 nutrients in two capsules a day. # Benefits - An extra hour of sleep every single night. # Features - Over 20 nutrients in the Vitals - Full vitamin B complex - Omega 3 EPA, DHA - Two capsules a day # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely told from the brand's point of view via a brand ambassador who directly advocates for the product. # Storyline - 00:00–00:02 Rylan sits at a table outside with wellness products, suggesting he might get £20 for them. - 00:04–00:09 Rylan greets Brenton at the table. The table features a sign that reads, "Tell Rylan your most unwell wellness habit." - 00:09–00:12 Brenton admits he uses three fitness trackers, implying a need for constant validation. - 00:12–00:27 Rylan expresses surprise and demands, "What are you doing?" - 00:27–00:34 Rylan says he will give the bracelet, and Brenton should give £20 for that. - 00:34–00:53 Rylan suggests Heights Vitals to help Brenton get an extra hour of sleep every night. - 00:53–01:03 Rylan asks Brenton if he will take the vitamins, ditch the two trackers, and takes back the bracelet. - 01:03–01:12 Rylan offers him Heights Magnesium for even better sleep. - 01:12–01:15 Rylan sits at the table and asks how much he can get for the products.

# Ad summary This ad uses a hand-drawn animation style to explain the importance of DHA for brain health. It highlights the benefits of DHA for memory, focus, mood, and mental energy, and positions Heights DHA as a cornerstone of brain health. # Brand positioning Heights is presented as a brand focused on brain health and cognitive performance. The brand aims to occupy a space in the consumer's mind as a provider of essential nutrients for optimal brain function. The brand aligns with values of scientific understanding, self-improvement, and holistic wellness. Heights pushes against the norm of neglecting brain health and promotes proactive care for cognitive function. The brand positioning is both functional (providing essential nutrients) and emotional (enhancing mental well-being). # Product Heights DHA is a dietary supplement designed to provide essential fats for brain health. The product is for individuals seeking to improve their memory, focus, mood, and mental energy. The ad highlights that DHA helps build brain cells, keeps them communicating, and fights off inflammation. The product is presented as a cornerstone of vitals, providing the essential fats the brain needs to perform its best every single day. The ad addresses the purchase barrier of not knowing the importance of DHA by educating viewers on its benefits. # Visual style The ad has a hand-drawn animation style with a beige background. The editing style is quick cuts, with text and product actions timed to voiceover lines. The production quality has a UGC feel, which supports the educational tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 Did you know that your brain is almost 60% fat? Text overlay: 00:00–00:01 Did you know that / 00:01–00:04 YOUR BRAIN / 00:01–00:04 Your brain is / 00:02–00:04 almost 60% / 00:03–00:04 fat Visual: 00:00–00:01 A hand-drawn animation of a person's face and neck appears on a beige background. / 00:01–00:04 A hand-drawn animation of a brain appears on a beige background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that a lack of DHA can lead to poor brain health, including memory problems, difficulty focusing, unstable moods, and low mental energy. # Value propositions - Fuel your brain with the essential fats it needs to perform its best every single day. # Benefits - Better memory - Sharper focus - More stable moods - Way more mental energy # Features - DHA helps build brain cells - DHA keeps brain cells talking to each other - DHA fights off inflammation # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, delivering product claims and educational information. # Storyline - 00:00–00:04 The ad begins by posing the question of whether the viewer knows that their brain is almost 60% fat. - 00:04–00:10 The ad transitions to explaining that one of the most important fats the brain needs is Omega-3s, especially DHA. - 00:10–00:23 The ad clarifies that there are three types of Omega-3s: ALA, EPA, and DHA, with DHA being the real MVP for the brain. - 00:23–00:30 The ad explains that DHA helps build brain cells, keeps them talking to each other, and fights off inflammation. - 00:30–00:37 The ad states that DHA leads to better memory, sharper focus, more stable moods, and way more mental energy. - 00:37–00:47 The ad concludes by stating that Heights made DHA a cornerstone of vitals, so you can fuel your brain with the essential fats it needs to perform its best every single day.

# Ad summary This ad for Heights features Matt Willis explaining how Heights has improved his sleep schedule. He claims he used to wake up 14 times a night but now only wakes up 3–5 times a night. # Brand positioning Heights is presented as a braincare company that is dedicated to helping its customers improve their sleep schedules. The brand is presented in a modern and trustworthy light, as evidenced by the speaker's testimonials and the clean, crisp visuals. Heights sets itself apart by helping customers feel better and perform better on a daily basis. # Product The product featured in this ad is Heights, specifically, Vitals+. The ad presents this as a pill taken to improve sleep and overall health. The ad includes the claim that, after 30 days, the speaker's sleep schedule went from waking up 14 times a night to 3–5 times. The ad also features that the product works within 25–30 minutes. # Visual style The ad has an informal, testimonial feel. The production quality is fairly high, but with more of a UGC feel to it, in that there is very little editing to the speaker's testimonials. The ad contains both fast-paced cuts and static shots. The ad does not appear to be particularly synced to the music; rather, the music is simply used to set the tone. # Hooks Spoken: 00:00–00:04 Honestly, I stopped taking this for about three weeks, and everything started to fall apart. Visual: 00:00–00:05 The shot shows Matt Willis in a recording studio-type setting, in front of a microphone. He is holding a bottle of the Heights Vitals+ pills. He is wearing a white T-shirt and a brown jacket. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration highlighted in the ad is the speaker's inability to fall asleep and stay asleep. "I struggle to fall asleep and stay asleep." # Value propositions - Take control of your health with Vitals+ # Benefits - Sleep schedule went from waking up 14 times per night to 3–5 times. - Everything improved. - Every day, I feel better, and I'm performing better. # Features - Pill to improve sleep and overall health # Call to action Take control of your health with Vitals+ # Social proof - After 30 days of taking Heights, I noticed that my sleep went from 14 times waking up per night to three to five times averagely" – Matt Willis (Customer) - That is a game changer. Like, I cannot stress how much of a difference that has made to my life" – Matt Willis (Customer) # Point of view - Customer 100% – The entire ad is told from the POV of a customer, Matt Willis, sharing his experience with the product. # Storyline - 00:00–00:08 The speaker starts by explaining that he had stopped taking Heights for about three weeks, and everything started to fall apart. The persona here is someone who is confused, who has tried everything but is still feeling bad. - 00:08–00:17 He states that he was waking up so many times during the night, and he has tried everything that everyone tells him to do. He conveys that he still struggles to fall asleep and stay asleep. - 00:17–00:24 The speaker then introduces Heights, saying he started to see them everywhere. This shows that he then decided to try something different. - 00:24–00:27 The speaker explains that he decided to remove all his supplements and just take Heights. He notes that this was scary for him. - 00:27–00:35 The speaker then claims that, after 30 days of taking Heights, he noticed that his sleep went from waking up 14 times per night to 3–5 times. - 00:35–00:42 He states that everything improved. He shares that, normally, within 25–30 minutes he is off and asleep, and then he wakes up when he wakes up. - 00:42–00:52 The speaker ends by saying that Heights is a game changer, stressing how much of a difference that has made to his life. He finishes by saying that every day he feels and performs better, which is huge.

# Ad summary This ad acknowledges the challenges of motherhood, particularly the feeling of losing oneself in the process of caring for others. It positions Heights supplements as a solution to regain energy and mental clarity, emphasizing the brand's understanding and support for mothers. # Brand positioning Heights is presented as a brand that understands the challenges of modern life, particularly for mothers who often prioritize the needs of others over their own. The brand positions itself as a solution for those feeling depleted and mentally foggy, offering a way to regain energy and mental clarity. Heights aims to occupy a space in the consumer's mind as a supportive and understanding brand that acknowledges the sacrifices people make and provides a means to reclaim their well-being. The brand aligns with values of self-care and mental wellness, pushing against the norm of neglecting oneself while caring for others. The brand positioning is both functional, offering a product to improve energy and mental clarity, and emotional, providing a sense of support and understanding. # Product The product is Heights supplements, presented as a solution for individuals, particularly mothers, who are experiencing exhaustion, sleepless nights, and mental fog due to the demands of caring for others. The supplements are encapsulated in golden-colored capsules, contained within a clear jar labeled with the brand name "HEIGHTS". The product aims to address the purchase barrier of neglecting self-care by offering a convenient way to regain energy and mental clarity. The ad suggests that the product helps users feel like themselves again, addressing the feeling of losing one's identity while caring for others. The ad highlights the product's ability to lift the fog, return energy, and help users prioritize their own well-being. # Visual style The ad features a clean, minimalist aesthetic with a focus on soft lighting and a warm color palette. The production quality appears to be high, with a studio-shot image that emphasizes the product. The visual motifs include a simple product display and a focus on typography. The image treatment includes color grading to enhance the warm tones and create a sense of calm. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: We're sorry. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of mothers feeling like they're losing themselves while taking care of everyone else. "No one warned you how easy it is to forget yourself while taking care of everyone else." # Value propositions - Heights helps you regain energy and mental clarity after the exhaustion of caring for others. # Benefits - Slowly, the fog lifted. - Your energy returned. - You started feeling like yourself again. # Call to action None used. # Social proof - "I wish I'd started putting myself first sooner." - 4.8/5 | 120,000+ Happy customers # Point of view - Brand: The brand expresses empathy and understanding for the challenges faced by mothers, positioning itself as a supportive solution. - Customer: The ad includes a quote from mothers expressing regret for not prioritizing themselves sooner, providing a relatable and authentic perspective. # Storyline - The ad begins by acknowledging the common experience of mothers forgetting themselves while taking care of everyone else. This message is conveyed from the brand's perspective, aiming to establish empathy and understanding with the target audience. - The narrative progresses to introduce Heights as a turning point, suggesting that the product offers a solution to the challenges mentioned earlier. This part of the story is told from the brand's perspective, positioning Heights as a source of relief and support. - The ad then shifts to a testimonial-like statement, quoting mothers who express regret for not prioritizing themselves sooner. This is presented from the customer's perspective, adding credibility and social proof to the product's effectiveness. - The ad concludes with the brand expressing regret for the delay in providing this solution but also expressing gratitude that the audience has found them. This final message is from the brand, reinforcing its supportive and understanding stance.

# Ad summary This ad features three men discussing their experiences with Heights supplements. They highlight the convenience of getting all necessary nutrients from one product, the increased energy levels, and the overall improvement in well-being. # Brand positioning Heights is presented as a premium supplement brand focused on simplifying the process of obtaining essential nutrients for overall well-being. The brand positions itself as a solution to the overwhelming number of supplements available, offering a single, comprehensive product. It aligns with a lifestyle of convenience and efficiency, appealing to individuals who value science-backed solutions and tangible results. The brand pushes against the norm of taking multiple supplements by offering an all-in-one solution, emphasizing simplicity and effectiveness. # Product Heights is a supplement designed to provide all the necessary nutrients in one product, simplifying the process of maintaining overall well-being. It is for individuals who are overwhelmed by the multitude of supplements available and seek a convenient, all-in-one solution. The product aims to address the purchase barrier of needing to buy and manage multiple supplements by offering a single product that provides everything needed. The ad highlights that the product is backed by science and delivers tangible results, such as increased energy levels, improved sleep, and an overall feeling of well-being. The product is presented as a trusted and effective solution for those seeking to optimize their health without the complexity of multiple supplements. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high-end, with natural lighting and clean backgrounds. The editing rhythm is consistent, with a moderate pace. The visuals are timed to the voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: 00:00–00:06: I'll tell you what pisses me off about longevity supplements is there's too many of them. I tried to get it from 20 different supplements, I couldn't. Visual: 00:00–00:06: A man with short dark hair, a mustache, and a gray turtleneck sweater sits on a beige couch in a living room. He holds a small, clear jar with a white lid in his left hand. The background includes a window with sheer curtains and a glimpse of greenery outside. # Funnel stage Consideration # Pain points The overwhelming number of supplements available and the difficulty in managing multiple products. # Value propositions - Convenient, all-in-one solution for those overwhelmed by the multitude of supplements available - Trusted and effective solution for those seeking to optimize their health without the complexity of multiple supplements # Benefits - Simplifies the process of maintaining overall well-being - Increased energy levels - Improved sleep - Overall feeling of well-being # Features - All necessary nutrients in one product - Science-backed - Tangible results # Call to action None used. # Social proof - "I never really felt like I'd had a good experience with them." – Male 2 (Customer) - "I was completely shocked at how much better I felt." – Male 3 (Customer) - "I have had incredible results with this, right? Like I feel better, I sleep better." – Male 1 (Customer) - "I'm waking up not feeling absolutely knackered." – Male 3 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of customers sharing their experiences with the product. # Storyline - 00:00–00:06 A man expresses his frustration with the overwhelming number of longevity supplements available. - 00:06–00:09 Another man shares his negative experiences with other supplements. - 00:09–00:11 A third man states that other supplements have never worked for him. - 00:11–00:15 Text overlay asks if the viewer has tried it all and is still not convinced. - 00:15–00:17 The first man states that he gets everything he needs from Heights. - 00:17–00:22 The third man shares that he was shocked at how much better he felt after two months of using Heights. - 00:22–00:27 The first man expresses his trust in Heights because of the science behind it and because it works. - 00:27–00:30 The third man says he feels more alert and has more energy since using Heights. - 00:30–00:33 The second man states that Heights is the edge that the viewer has been looking for. - 00:33–00:35 The third man says he has the energy to keep going since using Heights. - 00:35–00:43 The first man shares that he ran out of Heights and had to get someone to bike it to him. - 00:43–00:46 The third man says he wakes up not feeling absolutely knackered since using Heights. - 00:46–00:52 The first man says he has had incredible results with Heights, feeling and sleeping better. - 00:52–00:58 The second man shows a before and after photo of himself, asking if the viewer notices a difference. - 00:58–01:02 The third man stresses that Heights works really well.

# Ad summary The ad features Rylan Clark-Neal sharing his personal struggle with chronic fatigue, caffeine dependency, and the resulting impact on his daily life. He recounts how his manager introduced him to 'Heights Vitals+' braincare supplements, which he initially tried out of curiosity. He details the specific benefits he experienced, such as increased energy, mental clarity, and improved well-being, allowing him to be more active and feel more 'regulated.' The ad intersperses Rylan's interview-style narration with dynamic visuals illustrating his past fatigue and current energized state, along with product details and social proof, culminating in a strong endorsement for 'Heights Vitals+'. # Brand positioning Heights is positioned as a leading brand in 'braincare,' offering a sophisticated and effective solution for individuals struggling with persistent fatigue and lack of mental clarity, often exacerbated by demanding modern lifestyles and reliance on quick fixes like caffeine. The brand aims to occupy a space in the consumer's mind as a reliable, science-backed partner for sustained energy and overall cognitive well-being, moving beyond mere symptom management to holistic support. It aligns with values of personal optimization, natural health, and breaking free from dependency on stimulants. Heights implicitly pushes against the norm of excessive coffee consumption and promotes a more balanced approach to energy and focus. The brand positioning is both functional, emphasizing the tangible benefits of its ingredients, and emotional, promising a return to a 'best self' state of energy and completeness. # Product The featured product is 'Vitals+', a braincare supplement from the brand Heights. It is designed for individuals experiencing fatigue, afternoon energy crashes, elevated heart rates due to caffeine overuse, and a general lack of mental clarity, particularly those with busy lifestyles who feel constantly tired. The product works by delivering essential nutrients in delayed-release capsules to maximize nutrient absorption. Explicitly stated features include Omega 3, B Vitamins, Iron, and Vitamin D. The key unique selling proposition (USP) is its ability to provide sustained energy, mental clarity, and a sense of feeling 'regulated' throughout the day, enabling users to 'wake up and be actually awake' and have 'actual energy' to do things, even on days off. The ad highlights that the supplement supports mental performance, immune system, and energy. The user is encouraged to take 2 capsules a day for at least 3 months for optimal results, suggesting a long-term commitment rather than a quick fix. Purchase barriers related to skepticism about supplements are addressed through the personal, relatable testimonial of Rylan, who initially tried them 'purely by fluke' and was genuinely surprised by the positive effects. # Visual style The ad features a hybrid visual style, blending polished interview footage with dynamic, high-energy B-roll and clear product shots. The editing style is fast-paced with quick cuts, especially during the problem-solution and benefit-demonstration segments, creating a dynamic and engaging rhythm. Production quality ranges from professional studio-lit interview segments to more stylized, energetic montage sequences, reflecting a polished commercial feel with elements that resonate with short-form social media content. Visual motifs include the consistent presence of Rylan Clark-Neal as the central figure, contrasting shots of his past fatigue with his current energy, and clear, brightly lit product displays. The pacing shifts from a more conversational, moderate rhythm during Rylan's direct address to very rapid cuts during the montage of his revitalized life. There is strong audio-visual sync, with visuals, text overlays, and sound effects perfectly timed to Rylan's spoken words to enhance comprehension and emotional impact, especially during the problem identification and benefit revelation. # Hooks Spoken: I don't need to feel like Superman, I just don't want to feel f***ed. Text overlay: I don't need to feel like Superman, / I just don't want to feel f***ed. Visual: Medium close-up shot of Male 1 (Rylan Clark-Neal) sitting in a wooden chair, positioned slightly off-center to the left, speaking into a black microphone with red accents. He wears a light blue crew-neck sweater and dark trousers. Behind him are lush green plants, and a large window lets in natural light. His hands are resting in his lap, gesturing slightly as he speaks. His expression is serious and slightly exasperated. # Funnel stage Consideration # Pain points The central pain point is chronic fatigue and the feeling of being constantly drained, leading to an inability to fully engage with life and a reliance on caffeine that causes negative health side effects. Rylan states, "I don't need to feel like Superman, I just don't want to feel f***ed." and describes his struggle with "my delirious hour" and how he "wasn't doing anything with my day off because all I wanted to do was just sit indoors and do nothing 'cause I was just tired all the time." # Value propositions - delayed-release capsules to maximise nutrient absorption - Made by scientists and dietitians - Supports mental performance, immune system, energy and more - Feel more alert, stay active and keep up with life # Benefits - extra bit of energy - extra little bit of clarity - genuinely wake up and be actually awake - lasting all of the day - a lot more regulated - actual energy so I could do stuff - feel healthier - feel more complete # Features - Omega 3 - B Vitamins - Iron - Vitamin D - delayed-release capsules to maximise nutrient absorption - Made by scientists and dietitians - Supports mental performance, immune system, energy and more # Call to action Feel like your best self with Vitals+ # Social proof - "I'd normally have about three or four coffees before I'd left the house. And then throughout the day people are like 'fancy coffee?' I'm like 'yeah yeah, I'll grab a latte.'" – Rylan Clark-Neal (Customer/Celebrity) (describes previous habit) - "I did give Heights a go purely by fluke because my manager had them on his desk and I decided to rob him off of 'em 'cause I like the look of 'em." – Rylan Clark-Neal (Customer/Celebrity) (personal discovery, relatable story) - "I started taking two a day and literally I could feel the benefits straight away." – Rylan Clark-Neal (Customer/Celebrity) (personal experience, immediate benefits) - "So then I went on the website and I became a subscriber." – Rylan Clark-Neal (Customer/Celebrity) (demonstrates commitment and belief in product) - "I feel like what Heights have done for me is just give me that extra bit of energy, that extra little bit of clarity." – Rylan Clark-Neal (Customer/Celebrity) (positive testimonial) - "I would genuinely wake up and be actually awake." – Rylan Clark-Neal (Customer/Celebrity) (tangible benefit) - "My energy levels have gone from crashing at three in the afternoon to lasting all of the day." – Rylan Clark-Neal (Customer/Celebrity) (quantifiable improvement) - "I feel a lot more regulated." – Rylan Clark-Neal (Customer/Celebrity) (emotional benefit) - "The weirdest thing for me was on my days off I had actual energy so I could do stuff, whereas before I'd just sit and do nothing." – Rylan Clark-Neal (Customer/Celebrity) (lifestyle change) - "I feel healthier, I feel more complete in a weird way." – Rylan Clark-Neal (Customer/Celebrity) (holistic well-being) - LOVED BY Evening Standard Women's Health The INDEPENDENT THE SUNDAY TIMES Men's Health (Media mentions) - ★★★★★ 4.8/5 based on 10,451 reviews (Customer ratings and volume) # Point of view - Customer 80% – Rylan Clark-Neal shares his personal experience and testimonial about using the product and its benefits. - Brand 20% – Product features, benefits, and the brand website are showcased directly. # Storyline - 00:00–00:04 Rylan Clark-Neal, seated in a relaxed interview setting, shares his experience with fatigue and stress. - 00:04–00:10 He recounts his previous dependence on multiple coffees before leaving the house and throughout the day, illustrating a common struggle with energy levels. - 00:10–00:18 Rylan describes hitting a daily 'delirious hour' around 3-4 PM and the extreme exhaustion he felt, leading to crashing as soon as he got home. - 00:18–00:25 He elaborates on how his fatigue impacted his days off, where he would just sit indoors and do nothing, further emphasizing the severity of his energy issues. - 00:25–00:32 Rylan then describes a frightening physical symptom of his condition: an extremely high heart rate, reinforcing the idea that his lifestyle was unsustainable and unhealthy. - 00:32–00:36 He acknowledges the conventional wisdom that he 'needed to cut out the caffeine' and 'energy drinks,' setting up the problem that traditional methods weren't easy or effective for him. - 00:36–00:44 Rylan introduces 'Heights Vitals+' as a solution he stumbled upon 'purely by fluke' through his manager, lending an authentic, unsponsored feel to his discovery. - 00:44–00:49 He explains his routine of taking two capsules a day and expresses immediate, tangible benefits, directly linking the product to positive change. - 00:49–00:50 The ad visually highlights key ingredients (Omega 3, B Vitamins, Iron, Vitamin D) while Rylan's voiceover continues, reinforcing the product's scientific backing. - 00:50–00:54 Rylan details his proactive step of visiting the Heights website and becoming a subscriber, showcasing his commitment and belief in the product. - 00:54–00:59 He summarizes the profound impact Heights has had, providing 'extra energy' and 'clarity,' directly addressing the pain points established earlier. - 00:59–01:02 Rylan vividly describes the transformation in his mornings, from dragging himself out of bed to genuinely waking up and being 'actually awake,' demonstrating a significant lifestyle improvement. - 01:02–01:07 He illustrates his renewed energy with clips of him dancing and performing, showing he can now 'do stuff' instead of crashing, a direct contrast to his previous state. - 01:07–01:09 Rylan reiterates the dramatic improvement in his energy levels, moving from a 3 PM crash to sustained energy throughout the day, reinforcing the product's efficacy. - 01:09–01:12 He expresses a feeling of being 'more regulated,' 'healthier,' and 'more complete,' highlighting the holistic benefits beyond just energy. - 01:12–01:16 Rylan shares the 'weirdest thing' for him: having actual energy on his days off to 'do stuff,' which was previously impossible, completing his personal transformation narrative. - 01:16–01:20 He concludes by summarizing his improved feelings of health and completeness, emphasizing the long-term positive changes. - 01:20–01:23 The ad finishes with a direct call to action and social proof, encouraging viewers to 'Feel like your best self with Vitals+' and reinforcing credibility.