How Bioma.Health Advertises on Meta

# Ad summary This ad features a testimonial from Ella McIntosh, who shares her positive experience with Bioma Night Metabolism. She highlights improvements in her sleep and weight loss after using the product for three months. The ad also promotes a limited-time Final Clearance Sale with a 60% discount. # Brand positioning The brand, Bioma, is presented as a solution for individuals struggling with sleep issues and weight management. The brand positions itself as a provider of products that can lead to improved sleep quality and weight loss, as highlighted in the customer's testimonial. The brand is offering a limited-time Final Clearance Sale, suggesting a focus on affordability and value for customers. # Product Bioma Night Metabolism is presented as a product that helps with sleep and weight loss. According to the testimonial, the product has helped the customer sleep better and lose weight. The ad highlights that the customer has been taking it for 3 months and has seen significant improvements in their sleep and weight. The product is also being offered at a discounted price during the Final Clearance Sale, making it more affordable for potential customers. # Visual style The ad uses a simple, testimonial-based visual style, mimicking a social media post. The production quality appears to be relatively low, resembling a screenshot of a social media update. The image treatment is minimal, with a focus on clear, legible text against a dark background. The typography is straightforward, with a basic sans-serif font used for the testimonial. The overall style aims to appear authentic and relatable, similar to content found on social media platforms. # Hooks Headline: Before I started Bioma Night Metabolism, I couldn't sleep through the night and weighed 211 lbs. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of struggling with sleep and weight. The customer states, "Before I started Bioma Night Metabolism, I couldn't sleep through the night and weighed 211 lbs." # Value propositions - Improved sleep and weight loss through the use of Bioma Night Metabolism, as demonstrated by the customer's testimonial. - Affordability through the Final Clearance Sale, making the product more accessible to potential customers. # Benefits - Sleeping better - Weight loss - More affordable # Features - Night Metabolism # Call to action None used. # Social proof - "Before I started Bioma Night Metabolism, I couldn't sleep through the night and weighed 211 lbs. I've been taking it for 3 months, and now I'm down to 184 lbs and sleeping better than I have in years." # Point of view - Customer: The testimonial is from Ella McIntosh, sharing her personal experience and results after using Bioma Night Metabolism. # Storyline - The ad begins with Ella McIntosh's testimonial, where she shares her initial struggles with sleep and weight before using Bioma Night Metabolism. This is intended to establish a relatable problem and create a sense of empathy from the audience, told from the customer's perspective. - Ella then describes the positive changes she experienced after using the product for three months, including weight loss and improved sleep. This is meant to showcase the product's effectiveness and build trust through a personal endorsement, told from the customer's perspective. - The ad concludes by highlighting the Final Clearance Sale, making the product more affordable. This is intended to incentivize immediate purchase by offering a limited-time discount, told from the brand's perspective.

# Ad summary This ad promotes Bioma Night Metabolism, a supplement that helps with stress, weight, and poor sleep. The ad features a woman who claims the product helped her get rid of her cortisol belly and wake up feeling rested. # Brand positioning Bioma is presented as a solution for individuals struggling with stress, weight management, and poor sleep. The brand positions itself as a provider of supplements that can help eliminate cortisol belly and improve sleep quality, leading to a more rested feeling upon waking. The brand aims to occupy a space in the consumer's mind as a functional solution for common health issues related to stress and metabolism, promoting a lifestyle of wellness and improved physical and mental well-being. The brand's positioning is functional, focusing on the tangible benefits of its product. # Product Bioma Night Metabolism is a supplement designed to help with stress, weight, and poor sleep. The product is for individuals who want to eliminate cortisol belly and wake up feeling rested. The ad highlights that the product can help with stress, weight, and poor sleep. The USP is that it can help eliminate cortisol belly and improve sleep quality. The use occasion is at night, before bed. The ad addresses the purchase barriers of stress, weight, and poor sleep by offering a solution. # Visual style The ad has a polished commercial aesthetic with a clean and modern look. The editing style is simple with static shots. The production quality is high, with good lighting and clear visuals. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: I took Bioma Night Metabolism for stress, weight, and poor sleep. Now my cortisol belly is gone and I finally wake up feeling rested. Text overlay: I took Bioma Night Metabolism for stress weight and poor sleep. / Now my cortisol belly is gone and I finally wake up feeling rested. / -Jule / Actor portrayal. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Visual: The background is black. In the center of the frame is an image of an egg wrapped in bacon on top of a piece of bread with dripping yolk. The woman is in the foreground, holding a bottle of Bioma Night Metabolism. She is wearing a black zip-up jacket. The camera is stationary and focused on the woman. The lighting is bright and even. Text overlays appear on the screen. # Funnel stage Consideration # Pain points The central frustration is the combination of stress, weight gain, and poor sleep, which can lead to a "cortisol belly" and a lack of restful sleep. "I took Bioma Night Metabolism for stress weight and poor sleep." # Value propositions - Bioma Night Metabolism helps with stress, weight, and poor sleep. - Bioma Night Metabolism eliminates cortisol belly and improves sleep quality. # Benefits - Eliminates cortisol belly - Improves sleep quality - Helps with stress - Helps with weight management - Wake up feeling rested # Features - Helps with stress - Helps with weight - Helps with poor sleep # Call to action None used. # Social proof - "I took Bioma Night Metabolism for stress, weight, and poor sleep. Now my cortisol belly is gone and I finally wake up feeling rested." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:07 The woman introduces herself and states that she took Bioma Night Metabolism for stress, weight, and poor sleep. She holds up the product and speaks directly to the camera. The message is that the product can help with these issues. The perspective is from a customer sharing her experience. The tone is enthusiastic and positive. This moment introduces the product and its benefits.

# Ad summary This image ad promotes Bioma's Night Metabolism & Sleep supplement. The ad uses a hypnotic suggestion to imply that the product will help the viewer fall asleep and lose weight. # Brand positioning Bioma is presented as a provider of dietary supplements, specifically targeting those seeking to improve their metabolism and sleep quality. The brand positions itself in the health and wellness market, offering a product that combines these two benefits into one. The brand aims to occupy a space in the consumer's mind as a solution for those looking to optimize their health while they sleep, suggesting a convenient and passive approach to weight management and rest. The brand aligns with a lifestyle focused on health and wellness, promoting the idea of enhancing natural bodily functions. The brand does not make any direct competitor comparisons, but implies that it offers a unique combination of benefits. # Product The product is Bioma's Night Metabolism & Sleep supplement, presented in a white plastic bottle with a blue label. The label indicates that it is a dietary supplement designed to support night metabolism and sleep. It comes in a 30-day supply containing 60 capsules. The ad implies that the product helps with both sleep and weight management, suggesting that it works while the user is sleeping. The ad addresses the purchase barrier of skepticism by including a disclaimer that the statements have not been evaluated by the Food and Drug Administration and that the product is not intended to diagnose, treat, cure, or prevent any disease. # Visual style The ad has a polished, studio-shot production quality. The visual motif includes a night sky background with shooting stars, creating a calming and sleep-inducing atmosphere. The image treatment includes background removal and color grading to enhance the blue tones, reinforcing the nighttime theme. The typography is large and bold, making it easily scannable. The overall style is designed to be eye-catching and informative, aiming to capture attention in a social media feed. # Hooks Headline: You're getting sleepy, very sleepy. And slim, very slim. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer struggles with falling asleep and/or losing weight. The phrase "You're getting sleepy, very sleepy. And slim, very slim" suggests that the viewer desires these outcomes but is not currently achieving them. # Value propositions - The product combines sleep and metabolism support in one supplement, offering a convenient solution for those looking to improve both aspects of their health. - The product is a 30-day supply, providing a month-long solution for sleep and metabolism support. # Benefits - slim # Features - Night Metabolism - Sleep - 30 Day Supply - 60 Capsules # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad speaks directly to the viewer, using the phrase "You're getting sleepy" to create a sense of personal connection and suggestion. # Storyline - The ad starts with a visual of the Bioma Night Metabolism & Sleep supplement bottle, immediately establishing the product being advertised. The brand is telling the audience what product is being advertised and what it is for. - The ad then uses hypnotic suggestion, "You're getting sleepy, very sleepy. And slim, very slim," to imply that the product will help the viewer fall asleep and lose weight. The brand is telling the audience what the product will do for them. - The ad concludes with a disclaimer, providing a legal statement about the product's claims. The brand is telling the audience that the claims have not been evaluated by the FDA.

# Ad summary This ad promotes Bioma's Night Metabolism & Sleep supplement, highlighting a 60% off final clearance sale. It features a woman sharing her positive experience with the product, claiming it has helped her sleep better, reduce cravings, and lose weight. The ad uses a direct and urgent tone, encouraging viewers to purchase the product before it's gone. # Brand positioning Bioma is presented as a brand offering dietary supplements that address weight management and sleep issues. The brand positions itself as a solution for individuals struggling with sleep and metabolism, particularly those in their 40s. The brand uses a direct and urgent tone, emphasizing the limited availability of the product due to a final clearance sale. The brand positioning is both functional (improving sleep and metabolism) and emotional (helping customers feel better about their bodies and health). # Product The product advertised is Bioma's Night Metabolism & Sleep dietary supplement, available in capsule form. It is designed to improve sleep quality, reduce cravings, and aid in weight management. The product is marketed towards individuals, particularly those in their 40s, who are struggling with sleep and metabolism issues. The ad emphasizes that the product is on final clearance with a 60% discount, creating a sense of urgency and scarcity. The ad highlights the benefits of the product, such as sleeping all night, reduced cravings, and weight loss. # Visual style The ad has a UGC feel, with casual settings and natural lighting. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial, supporting the relatable tone while still showcasing the product effectively. The visual motif is the recurring red banner with the "SALE 60% OFF" text. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Girl, I'm not kidding. Text overlay: Girl, I'm not kidding. Visual: 00:00–00:04: Female 1 is centered in the frame, holding a bottle of Bioma Night Metabolism & Sleep supplement. The background is a blurred living room with a plant. She is pointing at the bottle with her left hand and has an excited expression. The camera is stationary and close-up, focusing on her face and the product. A red text overlay appears with the text "SALE 60% OFF". # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the central frustration is struggling with sleep and metabolism issues, leading to weight gain and cravings. This is signaled by the line "I'm 44, and for the first time in years, I'm sleeping all night, my cravings are gone, and the scale is actually moving." # Value propositions - Improved sleep quality: "I'm sleeping all night" - Reduced cravings: "My cravings are gone" - Weight loss: "The scale is actually moving" - Limited-time offer: "60% off final clearance" # Benefits - Sleeping all night - My cravings are gone - The scale is actually moving - Waking up skinnier # Features - Night Metabolism & Sleep dietary supplement - Capsule form - 30 day supply - 60 capsules # Call to action None used. # Social proof - "I'm 44, and for the first time in years, I'm sleeping all night, my cravings are gone, and the scale is actually moving." – Female 2 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of customers sharing their experiences with the product. # Storyline - 00:00–00:04 00:00–00:04: Female 1 holds up the Bioma Night Metabolism & Sleep supplement and exclaims that viewers will kick themselves if they don't grab it now. This is intended to create a sense of urgency and FOMO. The perspective is from Female 1, speaking directly to the audience in an enthusiastic tone. - 00:04–00:07 00:04–00:07: Female 2 is shown dancing and holding the product, emphasizing the 60% off final clearance sale. This reinforces the urgency and scarcity of the offer. The perspective is from Female 2, presented in a playful and energetic manner. - 00:07–00:10 00:07–00:10: The product bottle is shown falling, with the voiceover stating that once it's gone, that's it. This further emphasizes the limited availability and encourages immediate purchase. The perspective is from the brand, using a direct and concise message. - 00:10–00:15 00:10–00:15: Female 2 is shown waking up in bed, stating that she is 44 and sleeping all night for the first time in years. This provides a personal testimonial and highlights the product's benefit of improved sleep. The perspective is from Female 2, sharing her positive experience in a relatable tone. - 00:15–00:19 00:15–00:19: Female 2 continues her testimonial, stating that her cravings are gone and the scale is actually moving. This highlights additional benefits of the product, such as reduced cravings and weight loss. The perspective is from Female 2, sharing her positive results in a confident tone. - 00:19–00:23 00:19–00:23: Female 2 states that viewers are thinking about it while others are waking up skinnier. This creates a sense of urgency and FOMO, encouraging viewers to take action. The perspective is from Female 2, using a direct and slightly competitive tone. - 00:23–00:29 00:23–00:29: The product is shown again, with the text overlay stating "Final clearance. 60% OFF. If not now... when?" This reinforces the offer and encourages immediate purchase. The perspective is from the brand, using a direct and urgent message.

# Ad summary This ad shows a before and after of a woman's face, with the after showing her face with makeup on. # Brand positioning The brand is presented as a provider of beauty products that can enhance one's appearance. The ad focuses on a visible transformation, suggesting that the brand offers products that deliver noticeable results. The brand aligns with the values of enhancing natural beauty and achieving a polished look. It positions itself as a solution for those seeking a quick and effective way to improve their appearance, likely targeting consumers who value convenience and visible results in their beauty routine. The brand positioning is functional, emphasizing the performance and visible impact of its products. # Product The product being advertised is a makeup product, implied to be foundation or a similar complexion enhancer. The ad showcases the product's ability to create a visible transformation, evening out skin tone and enhancing the wearer's overall complexion. The product is for anyone looking to quickly and effectively improve their appearance. The ad addresses the purchase barrier of skepticism by visually demonstrating the product's effectiveness through a before-and-after comparison. The ad tells the viewer that this product is worth trying or buying because it offers a simple and immediate way to achieve a more polished and confident look. # Visual style The ad has a clean and straightforward visual style, focusing on a direct before-and-after comparison. The production quality appears to be high, with clear and well-lit images. The image treatment includes color grading to enhance the skin tones and makeup effects. The layout is simple and easy to understand, with a clear division between the 'before' and 'after' states. The typography is minimal, with small text at the bottom providing a disclaimer. The style is designed to be scannable and impactful in-feed, quickly conveying the product's benefits through a visual transformation. # Hooks Headline: None used # Funnel stage Consideration # Pain points The ad addresses the pain point of uneven skin tone and the desire for a more flawless complexion. The 'before' image shows the woman's natural skin with some visible imperfections, signaling the frustration of not having a perfectly even skin tone. # Value propositions - Achieve a polished and confident look with a simple makeup product - Visibly improve your complexion quickly and effectively # Benefits - Improved appearance - Enhanced complexion # Features - Makeup product that enhances complexion - Visibly evens skin tone # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows the woman's face in both the 'before' and 'after' states, allowing the audience to see the transformation from her perspective. - Brand: The ad presents the side-by-side comparison to showcase the product's effectiveness and encourage viewers to try it for themselves. # Storyline - The ad begins by showing the woman's face without makeup, presenting her natural appearance. This is included to establish a baseline and highlight the 'before' state, setting the stage for the transformation. The audience experiences this from the customer's perspective, seeing her as she naturally looks before using the product. - The ad then transitions to showing the woman's face with makeup applied, showcasing the 'after' state. This is included to demonstrate the product's effectiveness and the visible improvement it provides. The audience experiences this from the customer's perspective, seeing the positive transformation achieved with the product. - The ad concludes with a side-by-side comparison of the 'before' and 'after' states, reinforcing the product's impact and the transformation it enables. This is included to drive home the message of the product's effectiveness and encourage viewers to try it for themselves. The audience experiences this from the brand's perspective, as it highlights the value and benefits of its product.

# Ad summary This image ad promotes Bioma's Night Metabolism & Sleep supplement with a New Year's sale. The ad highlights the product's benefits for better sleep and slimming down while addressing the pain point of expensive alternatives, using a celebratory theme. # Brand positioning Bioma is presented as a provider of health supplements, specifically targeting those seeking better sleep and weight management. The brand aims to offer accessible solutions, positioning itself as an alternative to more expensive options. The ad conveys a modern and approachable tone, aligning with a lifestyle focused on wellness and self-improvement. It differentiates itself by directly addressing cost concerns, appealing to budget-conscious consumers while maintaining a focus on functional benefits. # Product The advertised product is Bioma Night Metabolism & Sleep, a dietary supplement intended to promote better sleep and aid in weight management. The product is packaged in a white plastic bottle with a dark blue label. Each bottle contains 60 capsules, with a serving size of 30 per dose (as printed (on-package label text)). The ad addresses a common purchase barrier by suggesting that the product is a more affordable alternative to other similar products. The ad aims to persuade viewers that this product is worth trying or buying by emphasizing its dual benefits of improved sleep and weight loss. # Visual style The ad has a collage-style layout, combining product shots with celebratory New Year's elements. The image uses a split-screen design with contrasting purple and pink backgrounds. The ad features product photography with some AI-generated imagery. The overall aesthetic is festive and promotional, using bold text and color to grab attention. # Hooks Headline: WHEN I WANT TO SLEEP BETTER & SLIM DOWN, BUT BIOMA NIGHT METABOLISM IS TOO EXPENSIVE FOR ME # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the high cost of competing metabolism-boosting supplements. "BUT BIOMA NIGHT METABOLISM IS TOO EXPENSIVE FOR ME" # Value propositions - The ad positions the product as a more affordable alternative to expensive metabolism products while still providing the benefits of improved sleep and weight loss. # Benefits - Sleep better - Slim down # Features - Night Metabolism & Sleep - 60 capsules # Call to action None used. # Point of view - Customer: The top caption expresses a need for a solution that balances effectiveness and affordability, reflecting a common consumer concern. - Brand: The central product display showcases Bioma Night Metabolism & Sleep as the solution, highlighting its branding and benefits. - Brand: The bottom section promotes the New Year sale, conveying a direct offer from Bioma. # Storyline - The ad begins with a statement from the perspective of a customer needing better sleep and wanting to slim down, setting the stage by expressing their desires. - The customer expresses frustration with the high cost of Bioma Night Metabolism, introducing a pain point of affordability. - The ad then showcases the Bioma Night Metabolism & Sleep product as an alternative, positioning it as a solution to the previously stated pain point. - Finally, the ad highlights a limited-time New Year's sale, creating a sense of urgency and incentivizing immediate purchase.

# Ad summary This ad promotes Bioma, a product that promises significant body transformation. The ad features a woman walking through a field at sunset, accompanied by text overlays that highlight the timeline for results: feeling changes in one week, seeing them in two weeks, and achieving a whole new body by spring. The ad emphasizes a limited-time offer of 60% off and urges viewers to take advantage of the back-in-stock status. # Brand positioning Bioma is presented as a transformative health and wellness brand focused on delivering noticeable physical changes in a relatively short period. The brand positions itself as a solution for those seeking a 'whole new body' by spring, suggesting a focus on weight loss and body transformation. The brand aligns with a lifestyle of self-improvement and rapid results, pushing against the norm of slow, gradual changes often associated with health products. The brand positioning is both functional (delivering tangible physical changes) and emotional (promising a 'new body' and increased confidence). # Product Bioma is presented as a product designed to deliver significant physical transformations. The ad highlights a timeline of results: users will 'feel it' in one week, 'see it' in two weeks, and have a 'whole new body' by spring. The product is for individuals seeking rapid and noticeable changes to their body, particularly in time for the spring season. The ad addresses the purchase barrier of availability by stating that the product is 'back in stock for a limited time,' creating a sense of urgency. The ad emphasizes the speed and extent of the transformation as key selling points, encouraging viewers to try Bioma for quick and significant results. # Visual style The ad has a soft, dreamy aesthetic with a focus on natural light and a warm color palette. The editing style is static, with no cuts or transitions. The production quality appears polished, giving it a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the text overlays and the visual of the woman walking through the field. The audio and visual elements are synced to create a calming and aspirational tone. # Hooks Spoken: 00:00–00:02 If you start Bioma today in three months, you will be unrecognizable. Text overlay: 00:00–00:02 If you start Bioma TODAY / 00:00–00:02 In 3 months, you will be unrecognizable Visual: 00:00–00:02: A woman with long, dark hair walks through a field of tall grass at sunset. She is wearing a light-colored dress. The camera follows her from behind, showing her silhouette against the bright, golden light. The background is a blurred field with a few trees in the distance. The sky is a mix of orange, yellow, and white. The camera is stationary, and the shot is stable. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a pain point of dissatisfaction with one's current body and a desire for rapid transformation. The phrase 'whole new body' suggests a desire to overcome feelings of inadequacy or discomfort with one's physical appearance. # Value propositions - Rapid transformation: Feel and see changes quickly, with a complete body transformation by spring. - Limited-time availability: Back in stock, creating a sense of urgency to purchase. - Significant discount: 60% off, making the product more accessible. # Benefits - Feel changes in one week - See changes in two weeks - Have a whole new body by spring - 60% off # Features - Promises results in a specific timeline: one week, two weeks, and by spring - Back in stock # Call to action Grab 60% OFF # Social proof - None used. # Point of view - Brand 100% – The ad uses direct claims and promises about the product's effectiveness, delivered through text overlays and a voiceover, representing the official voice of the brand. # Storyline - 00:00–00:02 The ad opens with a woman walking through a field at sunset. - 00:00–00:02 Text overlay appears stating, 'If you start Bioma TODAY In 3 months, you will be unrecognizable.' - 00:02–00:08 The woman continues walking as the text overlay changes to, 'In one week, you'll feel it In two weeks, you'll see it By Spring, you'll have a whole new body!' - 00:08–00:14 The text overlay changes again to, 'Back in stock for a limited time. Grab 60% OFF'

# Ad summary This ad shows a before and after image of a woman's face. The left side of the image shows the woman before using the product, and the right side shows the woman after using the product. The after image shows a more youthful and radiant appearance. # Brand positioning The brand is presented as a provider of products that can help women achieve a more youthful and radiant appearance. The brand positions itself as a solution for women who are looking to improve their skin and reduce the signs of aging. The brand aligns with values of beauty, self-care, and confidence. The brand pushes against the norm of accepting aging as inevitable, instead offering a way to fight back against the signs of aging. # Product The product is a beauty product designed to help women achieve a more youthful and radiant appearance. The ad shows a before and after image of a woman's face, with the after image showing a more youthful and radiant appearance. The product is for women who are looking to improve their skin and reduce the signs of aging. The ad addresses the purchase barrier of skepticism by showing a clear and visible transformation. # Visual style The ad has a clean and straightforward visual style. The before and after format is clear and easy to understand. The lighting is bright and even, and the colors are natural. The overall effect is polished and professional. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of aging and the desire to maintain a youthful appearance. # Value propositions - Achieve a more youthful and radiant appearance through weight loss. # Benefits - More youthful appearance - More radiant appearance # Features - Achieve weight loss - Maintain weight loss # Call to action None used. # Social proof - The before and after image serves as visual social proof, demonstrating the potential results of using the product. # Point of view - Customer: The entire image shows a before and after transformation, implying the customer's experience with the product. # Storyline - The ad begins by showing a woman's face before using the product. This is intended to show the problem that the product is designed to solve. The audience is experiencing this from the perspective of the customer. - The ad then shows the same woman's face after using the product. This is intended to show the solution that the product provides. The audience is experiencing this from the perspective of the customer.

# Ad summary Image ad promoting Bioma GLP-1 Booster. The ad includes social proof with a customer testimonial about losing 30 lbs while using the product. The ad highlights the product's ability to curb appetite and promote weight loss without restrictive diets or excessive exercise, and includes before-and-after images of the customer as additional social proof. # Brand positioning Bioma is presented as a supporter for weight management without extreme measures. The brand aims to occupy a space in the consumer's mind as a provider of solutions that make weight loss feel less like a punishment. It promotes a lifestyle where weight loss is attainable without the need for restrictive diets or excessive exercise, aligning with values of ease and self-compassion. Bioma positions itself against the norms of the weight loss industry that often emphasize rigorous diets and exercise routines. # Product Bioma GLP-1 Booster is a dietary supplement designed to support weight management. The ad suggests the product works by helping to curb appetite and reduce constant thoughts about food. It is implied that the product is for individuals looking to lose weight without the need for strict diets or intense exercise. The product is available in capsule form, with 60 capsules per container. The ad aims to address the purchase barrier associated with weight loss methods that often feel like a 'punishment,' presenting Bioma GLP-1 Booster as a more gentle and sustainable approach. # Visual style The ad has a UGC-feel, appearing as though it was created using Instagram Stories or a similar platform. The image treatment includes soft lighting and a shallow depth of field, giving it an informal aesthetic. The typography is large and easy to read, and is made to appear as though it was placed on the image using native platform tools. The layout is organized with text and product placements mimicking the layering and flow of a user-generated story. # Hooks Headline: Okay... be honest. How did you lose 30 lbs? You look incredible. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the common frustration that weight loss feels like punishment, involving strict diets and excessive exercise. # Value propositions - Lose 30 lbs, and this is the first time it didn't feel like punishment. New year, new body, without hating the process. - Bioma GLP-1 Support let my appetite finally chill out. # Benefits - I stopped thinking about food all day. I ate less without trying. - And the weight... just started coming off. I'm down 30 lbs, and this is the first time it didn't feel like punishment. New year, new body, without hating the process. # Features - GLP-1 Booster # Call to action None used. # Social proof - "Not gonna lie - I didn't do anything crazy. No shots. No cutting carbs. No living at the gym." - "I just took Bioma GLP-1 Support and let my appetite finally chill out. I stopped thinking about food all day. I ate less without trying." - "And the weight... just started coming off. I'm down 30 lbs, and this is the first time it didn't feel like punishment. New year, new body, without hating the process." # Point of view - Customer: The question and testimonial come from the perspective of someone who has used the product and is sharing their positive experience and weight loss results. - Brand: The 'New Year Sale' offer comes from the brand, directly advertising a discount on the product to incentivize purchase. # Storyline - The ad begins by presenting a question from a follower or customer who noticed the person lost 30lbs, asking how she did it. This is included to immediately grab the viewer's attention by highlighting a visible result and creating curiosity. This part of the story is experienced from the perspective of a potential customer. - The next narrative beat is a testimonial about how the user lost 30 pounds. It explains that the weight loss was achieved by taking Bioma GLP-1 Support, which curbed appetite. This beat is included to show how the product helped a real person without extreme diets or exercise. This is experienced from the perspective of a customer. - Finally, the ad includes a New Year Sale offer of up to 60% off, reinforced by before-and-after images of the customer. This is included to create urgency and encourage immediate purchase. This beat is experienced from the brand's perspective.

# Ad summary This image ad for 07EMPIC positions the product as a way to achieve the strength of Ozempic without the side effects. It uses a finger to hold up a supplement capsule containing pink and green powder and uses text callouts to highlight the benefits of the product, including weight loss, reduced cravings, all-day energy, less bloating, and boosted metabolism. The ad also includes a New Year discount. # Brand positioning This ad positions the brand as a provider of weight loss solutions that are comparable to prescription medications like Ozempic, but without the associated side effects. The brand places itself as a provider of natural alternatives that support weight loss, reduce cravings, boost energy, and improve metabolism. The brand is positioning itself to be a reliable source of healthy living, while also being effective at weight loss. # Product The advertised product is a dietary supplement designed to mimic the effects of Ozempic without the side effects. The supplement is for people looking to lose weight, reduce cravings, restore all-day energy, reduce bloating, and support metabolism. It contains GLP-1, which it promotes as boosting naturally, and is presented as a solution for those seeking a healthy approach to weight management. The product addresses potential purchase barriers by positioning itself as a natural alternative with a New Year offer of 60% off. # Visual style The ad has a clean and polished visual style, utilizing bright and vibrant colors and simple icons. It looks like a studio shot and has a platform-native style made for Instagram. The overall aesthetic is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: 07EMPIC STRENGTH MINUS THE SIDE-EFFECTS # Funnel stage Consideration # Pain points The ad addresses the need for weight management without the negative side effects associated with prescription medications like Ozempic. It is visually represented by the text, '07EMPIC STRENGTH MINUS THE SIDE-EFFECTS.' # Value propositions - Mimics the effect of Ozempic without the side effects - New Year = 60% OFF. - Start now. # Benefits - Lose Weight - Reduce Cravings - Restore All-day Energy - Less Bloating - Support Metabolism # Features - Boost GLP-1 Naturally # Call to action Start now. # Social proof - None used. # Point of view - Brand: The entire image showcases the product and its benefits, promoting it as a solution to weight management without side effects. # Storyline - The ad begins by highlighting that the product provides the '07EMPIC STRENGTH' but 'MINUS THE SIDE-EFFECTS.' This headline is meant to immediately capture the viewer's attention by positioning the product as comparable to a known solution (Ozempic) while avoiding potential drawbacks. The brand is telling the audience that the product offers a superior, side-effect-free experience. - Next, the ad highlights several benefits of the supplement via text callouts such as 'Lose Weight', 'Reduce Cravings', 'Restore All-day Energy', 'Less Bloating', and 'Support Metabolism', positioned around the image of the capsule. The brand intends to communicate the multiple benefits the customer can gain. It is telling the story of what the customer stands to gain by using this product. - Finally, the ad concludes with a promotional offer for 'New Year = 60% OFF. Start now.' The brand is intending to create a sense of urgency and incentivize immediate purchase. The brand is telling the audience about a limited-time offer that encourages them to try the product now.

# Ad summary This ad compares how you feel at day 1 of starting Bioma GLP-1 to day 30 of using Bioma GLP-1. # Brand positioning Bioma's brand identity is centered around GLP-1 support and the promise of regaining control over one's body and appetite. The brand positions itself as a solution for individuals struggling with food cravings, unexplained energy dips, and weight management, without severe restrictions. It promises to help users achieve weight loss by targeting the gut, supporting appetite control, and promoting overall well-being. The brand aims to offer a science-backed approach to improve health and well-being, offering an alternative to injections and restrictive diet programs. # Product Bioma GLP-1 Booster is a dietary supplement designed to help control appetite, manage weight, and improve energy levels. The product is for individuals who struggle with food cravings, inflammation, and unexplained energy dips. It promises to help quiet appetite, support weight management, boost energy, and improve mood swings. The ad highlights the product's potential to save money compared to injections and programs. The bottle is labeled (on-package label text) as a "DIETARY SUPPLEMENT" and contains a "30 DAY SUPPLY / 60 CAPSULES". # Visual style The ad has a highly polished, studio-shot aesthetic with a pastel color scheme and dreamy, ethereal vibe, like it was shot for social media. The visual motifs include a soft gradient background, transparent bubbles, and cloud accents, creating a light and airy feel. There's background removal around the main product, and a clean typography integration. The design contrasts platform norms by employing a high-design approach rather than a more disruptive or lo-fi style. This polished style is likely intended to increase scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Consideration # Pain points The ad addresses the struggles of individuals who may be starting a weight management program. This includes food cravings, inflammation, unexplained energy dips, and self-doubt about the body's ability to respond positively, as highlighted by the line "Wondering if your body will ever respond again". # Value propositions - Save money vs injections & programs - Scale moving again (without punishment) # Benefits - Appetite is finally quiet - Scale moving again (without punishment) - Clothes fitting looser - More energy, fewer mood swings - Confidence coming back - Saving money vs injections & programs # Features - DIETARY SUPPLEMENT - 30 DAY SUPPLY / 60 CAPSULES # Call to action None used. # Social proof - None used. # Point of view - Customer: The "DAY 1" section lists common struggles and feelings related to weight management and cravings. This is positioned from the customer's point of view as it describes the problems they might currently be experiencing. - Brand: The "DAY 30" section promotes the benefits of using the Bioma GLP-1 product. It highlights the positive outcomes and improvements that users can expect after using the product. # Storyline - The ad opens by presenting a relatable problem: the struggles experienced at "DAY 1" of starting Bioma GLP-1. This section lists common issues such as constant thoughts about food, feeling inflamed, unexplained energy dips, intense cravings, and doubting the body's ability to respond positively. This is told from the customer's point of view as a means of connecting with and acknowledging their initial struggles. - The narrative transitions to a promising outcome by describing the positive changes at "DAY 30" of using Bioma GLP-1. This includes a quiet appetite, successful weight management, better fitting clothes, increased energy, improved mood, regained confidence, and potential cost savings compared to injections and programs. This second part is framed from the brand’s point of view, offering a solution and the desired outcomes.

# Ad summary This image ad for Bioma GLP-1 Support features a holiday-themed presentation of a turkey dinner on a plate. The ad's main message, in large font, promises viewers they can lose weight without sacrificing their hair. The ad also includes a testimonial about the product. # Brand positioning Bioma's brand appears to be positioned towards those who have tried other weight loss methods without success. The brand seems to be selling a gentler solution for natural weight loss. It focuses on the specific problem of hair thinning which is often a side effect of losing weight. This positions Bioma as a solution that not only helps with weight loss but also preserves one's physical appearance and confidence. The brand is pushing back against the norm of extreme weight loss measures by focusing on natural and gentle support. # Product The product advertised is Bioma GLP-1 Support, a supplement designed to help with natural weight loss. The product supposedly calms cravings, lowers stress eating, and supports natural weight loss gently. The testimonial within the ad targets individuals who have tried dieting and exercising without success and who don't want to resort to injections or experience hair thinning as a side effect of weight loss. The ad implies that Bioma GLP-1 Support is a way to achieve weight loss without negative side effects, especially during times of year when people want to start fresh and try new things. # Visual style The ad has a warm, inviting, and slightly rustic feel due to the use of a real food image. The image is a professional, studio-shot image, reminiscent of a holiday ad. A transparent box is used to contain a large block of white text, laid over the food image. The font is legible and sans-serif. Overall, the style combines an inviting visual with a clear message. # Hooks Headline: LOSING WEIGHT SHOULDN'T COST YOU YOUR HAIR. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of losing hair as a side effect of weight loss. Quote: “I didn't want thinner hair just to be thinner everywhere else.” # Value propositions - GLP-1 Support that helps calm cravings, lowers stress eating, and supports natural weight loss gently. - The customer is lighter, more energized, and still feeling like themselves. # Benefits - Lose weight without losing your hair - Lighter - More energized - Still feeling like me # Features - GLP-1 Support - Helps calm cravings - Lowers stress eating - Supports natural weight loss - gently # Call to action NEW YEAR RESET - TAKE THE 1-MINUTE TEST # Social proof - "I was dieting and exercising... but nothing worked. I didn't want injections. And I didn't want thinner hair just to be thinner everywhere else." - "So I tried Bioma GLP-1 Support instead. It helped calm cravings, lower stress eating, and support natural weight loss - gently." - "I started the New Year lighter, more energized, and still feeling like me." # Point of view - Brand: The ad begins with the message, "LOSING WEIGHT SHOULDN'T COST YOU YOUR HAIR." This highlights a core value the brand wants to promote and a direct promise to the audience. # Storyline - The ad starts with the assertion that losing weight shouldn't cost the viewer their hair. This grabs the viewer's attention by addressing a common concern about weight loss. - The customer's testimonial explains they were dieting and exercising without success, and were not interested in injections or hair thinning. This introduces a relatable pain point that many viewers may share. - The customer explains they tried Bioma GLP-1 Support and it helped them to calm cravings, lower stress eating, and support natural weight loss gently. This is the product's unique selling proposition. - The customer closes the testimonial by stating they started the New Year lighter, more energized, and still feeling like themselves. This helps the viewer envision what success with Bioma GLP-1 Support could look like for them. - The ad reinforces this progress by noting the customer lost 19 lbs and their hair is still full. This provides social proof and strengthens the product's credibility. - The brand prompts the viewer to take a 1-minute test to achieve a 'New Year Reset.' This provides an easy next step for interested viewers and encourages them to learn more about the product.

# Ad summary This image ad features a testimonial from a woman who found a solution to her weight problems with Bioma GLP-1 after struggling with cravings, stress eating, and hormones. She highlights the product's effectiveness in calming her appetite and helping her feel like herself again, associating it with a 'clean slate' and 'new chapter' at the start of the new year. # Brand positioning Bioma is positioned as a natural solution for weight management, specifically targeting the GLP-1 pathway. It offers a path to improved appetite control and overall well-being. The brand presents itself as an alternative for individuals who have struggled with traditional diets and cleanses, emphasizing a more sustainable and natural approach to weight management. Bioma aligns with the values of natural health and well-being, contrasting with potentially artificial or unsustainable weight loss methods. # Product The featured product is Bioma GLP-1, a natural supplement designed to support the GLP-1 pathway in the body. It is presented as a solution for individuals struggling with weight management issues related to cravings, stress eating, and hormonal imbalances. The ad highlights its ability to calm appetite, promote weight movement, and restore a sense of well-being. The product is positioned as an alternative to traditional diets and cleanses, addressing the frustration of repeated failed attempts at weight loss. Bioma GLP-1 is explicitly mentioned as being on sale for the New Year, with a discount of up to 60% off, implying a limited-time offer. # Visual style The ad has a muted, slightly desaturated color palette, lending it a natural and understated feel. The photo is a candid-style shot of a woman at a table, suggesting a moment of reflection or struggle. The text is integrated directly into the image, mimicking the style of a social media post or personal note. The overall impression is one of authenticity and vulnerability, contrasting with the polished look often found in advertising. The slightly out-of-focus background and simple composition keep the focus on the woman and her words. # Hooks Headline: It took me two divorces to finally understand this: # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point is struggling with weight issues due to cravings, stress eating, and hormonal imbalances, as highlighted in the statement: "The weight wasn't the real problem. My cravings, stress eating, and hormones were." # Value propositions - Supporting my GLP-1 naturally with Bioma # Benefits - appetite calmed down - the scale started moving - I felt like myself again # Features - Bioma GLP-1 # Call to action None used. # Social proof - “For the first time in years, my appetite calmed down, the scale started moving, and I felt like myself again.” # Point of view - Customer: The personal narrative and experience shared in the testimonial conveys the customer's perspective. - Brand: The offer of a sale and the final call to action presents the brand's perspective. # Storyline - The ad opens with a testimonial from a woman who reveals that it took her two divorces to realize that her weight wasn't the real problem, but rather her cravings, stress eating, and hormones were. This introduction is intended to grab the viewer's attention and set the stage for the challenges she faced, told from the customer's perspective. - The narrative continues with the woman recounting her repeated attempts to 'start over' with diets and cleanses, but nothing worked. This highlights the viewer's frustration with conventional weight loss methods, told from the customer's perspective. - The woman shares that she began supporting her GLP-1 naturally with Bioma. This introduces the product as the turning point in her journey, told from the customer's perspective. - She describes how, for the first time in years, her appetite calmed down, the scale started moving, and she felt like herself again. This emphasizes the positive outcomes she experienced with Bioma, reinforcing the product's effectiveness, told from the customer's perspective. - The ad transitions to the present, stating that it's January, symbolizing a 'clean slate' and 'new chapter'. This creates a sense of opportunity and hope for viewers, told from the customer's perspective. - It is announced that Bioma GLP-1 is on sale for the New Year, up to 60% off. This provides a direct incentive for viewers to try the product, presented from the brand's perspective. - The ad concludes with a message to those who are 'done repeating the same year over and over,' suggesting that this is their 'sign to start start differently.' This serves as a call to action, encouraging viewers to take control and make a change, told from the brand's perspective.

# Ad summary This image ad promotes a weight loss supplement called "O7EMP*C GLOW UP IN A PILL" with a New Year's sale offering 60% off. The ad highlights benefits such as weight loss, boosted metabolism, cortisol detox, and zero sugar. # Brand positioning This ad positions the brand as a provider of an easy weight loss solution in the form of a pill. The brand appeals to customers looking for a quick transformation, particularly for the New Year. The brand aims to occupy a space where health meets convenience, contrasting traditional weight loss methods with a simple, accessible product. The product aims to offer benefits without the drawbacks of sugar. # Product The product is "O7EMP*C GLOW UP IN A PILL", a dietary supplement designed to aid in weight loss and overall well-being. The pills are presented as a solution for those looking to lose 30 lbs in 100 days, while also offering additional health benefits, such as boosted metabolism, cortisol detox, and being sugar-free. The product is marketed towards individuals seeking a convenient way to achieve weight loss goals, particularly those who find it hard to lose weight through traditional methods. The ad addresses the purchase barrier by offering a New Year's sale with a 60% discount. # Visual style The ad has a highly polished, studio-shot quality with a celebratory and aspirational aesthetic. The visual motifs include fireworks, gift boxes, and champagne glasses, all contributing to a New Year's theme. The image treatment features color grading with a dominant gold hue, enhancing the overall sense of luxury and success. The typography integration is large and bold, designed to quickly communicate key benefits and offers. The visual style aims for high scannability and stop power in the feed by using vibrant colors and attention-grabbing elements. # Hooks Headline: O7EMP*C GLOW UP IN A PILL # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the primary pain point is the difficulty in losing weight, specifically in areas that are "HARD TO LOSE". The ad addresses this frustration by promising a solution: "Burn 'HARD TO LOSE' areas." # Value propositions - Convenient weight loss supplement in pill form offering multiple benefits like burning hard to lose areas, boosting metabolism, and detoxing cortisol, while being sugar-free. - Achieve a "GLOW UP" with this pill # Benefits - Burn “HARD TO LOSE” areas - Boost METABOLISM - WEIGHT LOSS - 30 LBS IN 100 DAYS # Features - Weight loss supplement in pill form - Cortisol detox - Zero sugar # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a Brand POV by presenting its product's features and benefits, aiming to persuade viewers that it is an effective solution for weight loss and improved health. # Storyline - The ad starts with the claim "O7EMP*C GLOW UP IN A PILL," which aims to grab the viewer's attention by promising a transformation in a pill form. The brand is telling the story from a product-centric view to set the stage for the supplement's capabilities. - Next, the ad highlights "30 LBS IN 100 DAYS" to convey a specific, quantifiable result. The brand continues to tell the story by providing a promise of potential weight loss, setting clear expectations for the consumer. - The ad transitions to product-specific benefits such as "Burn 'HARD TO LOSE' areas", "Boost METABOLISM", "Cortisol detox", "WEIGHT LOSS", and "Zero Sugar," which emphasize the comprehensive advantages of the product. These points are told from a feature/benefit perspective to build credibility and make the product more appealing. - The storyline concludes with a "NEW YEAR'S SALE GET 60% OFF" offer to incentivize immediate purchase. This is the brand’s final appeal, creating urgency and making the product more accessible by lowering the price.

# Ad summary This ad promotes Bioma probiotics as a weight loss solution. It features a woman who claims people keep asking her how she lost weight, but she won't reveal her secret. The ad then shows the Bioma product and highlights its benefits, such as being injection-free, costing less than $30 per month, and providing long-lasting results. Another woman is shown looking at her phone, with text overlay stating that others spend thousands on shots, implying Bioma is a more affordable alternative. The ad ends with a call to action to shop now while the product is on sale. # Brand positioning Bioma is presented as a brand offering a convenient and affordable weight loss solution through its probiotic supplement. The brand positions itself as an alternative to expensive and invasive procedures like injections, appealing to consumers seeking a simpler and more accessible approach to weight management. The ad emphasizes the product's affordability and long-lasting results, suggesting a focus on sustainable wellness rather than quick fixes. The brand aligns with a lifestyle that values practicality and cost-effectiveness, pushing against the norms of costly and complicated weight loss treatments. # Product Bioma is a dietary supplement in capsule form, specifically a probiotic designed to aid in weight loss. The product comes in a bottle containing 60 capsules, intended as a 30-day supply. The ad highlights several key features: it is an alternative to injections, costs less than $30 per month, and provides long-lasting results. The ad addresses the purchase barrier of high costs associated with other weight loss methods by emphasizing Bioma's affordability. The product is presented as a simple, accessible solution for individuals looking to manage their weight without resorting to expensive or invasive procedures. # Visual style The ad has a UGC-style aesthetic, with casual selfie-style shots and simple text overlays. The production quality is decent, with clear visuals and straightforward editing. The pacing is moderate, with cuts timed to the music. The overall visual style aims to create a relatable and accessible feel, similar to content found on social media platforms like TikTok or Instagram Reels. # Hooks Spoken: They keep asking me how I lost the weight... / But I ain't saying a word. [playful] Text overlay: They keep asking me how I lost the weight... / But I ain't saying a word. Visual: 00:00–00:02: A woman with long brown hair, wearing a mauve tank top, stands in what appears to be a hallway with white walls and a staircase in the background. She is looking directly at the camera with a slight smile. The camera is positioned at chest level, creating a selfie-style shot. She puts her finger to her lips in a shushing gesture. # Funnel stage Consideration # Pain points The ad implies that expensive and invasive weight loss procedures, such as injections, are a common frustration for people seeking to lose weight. "While others spend $1000s on shots" # Value propositions - Affordable weight loss solution (less than $30/month) - Non-invasive weight loss alternative (no injections) - Sustainable weight management (long lasting results) # Benefits - No injections - Less than $30/month - Long lasting results # Features - Probiotic supplement - Capsule form - 30-day supply (60 capsules) # Call to action SHOP NOW # Point of view - Customer 50% – The ad features women who appear to be customers sharing their experiences or highlighting the product's benefits. - Brand 50% – The ad includes product shots and text overlays that directly promote the product and its features. # Storyline - 00:00–00:02 A woman is shown in a casual setting, addressing the camera directly. - 00:00–00:02 She states that people keep asking her how she lost weight, but she won't reveal her secret, creating intrigue and setting up the product reveal. - 00:00–00:02 The perspective is from the woman's point of view, as if she's sharing a personal secret with the audience. The tone is playful and mysterious. - 00:03–00:06 The scene transitions to a product shot of Bioma probiotics. - 00:03–00:06 Text overlays highlight the product's benefits: no injections, less than $30/month, and long-lasting results. This aims to inform the viewer about the product's key selling points and address potential concerns about cost and effectiveness. - 00:03–00:06 The perspective shifts to a brand-focused presentation, showcasing the product's features and benefits in a straightforward manner. The tone is informative and persuasive. - 00:06–00:07 Another woman is shown looking at her phone. - 00:06–00:07 Text overlay states that others spend $1000s on shots, implying that Bioma is a more affordable alternative. - 00:06–00:07 The perspective is from a customer's point of view, highlighting the cost savings associated with Bioma. The tone is practical and value-driven. - 00:07–00:11 The ad concludes with a shot of the Bioma product against a tropical background. - 00:07–00:11 Text overlays encourage viewers to grab Bioma while it's still on NY SALE, highlighting the current price of $26.14 compared to the original price of $65.34, and includes a "SHOP NOW" call to action. This creates a sense of urgency and encourages immediate purchase. - 00:07–00:11 The perspective is brand-driven, focusing on driving sales through a limited-time offer. The tone is urgent and promotional.

# Ad summary A woman shares her weight loss journey using Bioma probiotics, highlighting the benefits of improved gut health and increased energy. She initially expresses concern about the cost of another weight loss product, but then reveals she purchased Bioma during a New York sale. She then shares her positive results. # Brand positioning Bioma is presented as a dietary supplement brand focused on gut health and weight management. The brand positions itself as an accessible alternative to more expensive weight loss solutions, emphasizing affordability through sales and promotions. The brand aligns with a lifestyle focused on health and wellness, promoting the benefits of improved gut health for weight loss and increased energy. The brand pushes against the high cost of other weight loss products by offering a more affordable option. # Product Bioma is a dietary supplement in capsule form, specifically probiotics, designed to support gut health and aid in weight loss. The product is packaged in dark amber bottles with a green label featuring a floral design. Each bottle contains a 30-day supply of 60 vegan capsules. The product is for individuals seeking to improve their gut health, lose weight, and increase their energy levels. The ad addresses the purchase barrier of cost by highlighting a New York sale, making the product more accessible. The ad emphasizes that Bioma can help users lose weight, improve their gut health, and boost their energy. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is basic, resembling a typical social media video. The editing includes quick cuts to transition between scenes. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:01: I want to lose 35 lbs but oz3mpc is too expensive... Text overlay: 00:00–00:01: I want to lose 35 lbs but oz3mpc is too expensive... / 00:01–00:01: so... Visual: 00:00–00:01: A woman with light skin and dark hair, wearing a gray hoodie, stands in a bathroom. She has her hand on her face and looks upset. The background includes a white door and light gray walls. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The high cost of weight loss products is a barrier to achieving weight loss goals. "I want to lose 35 lbs but oz3mpc is too expensive..." # Value propositions - Affordable alternative to expensive weight loss products - Improved gut health leads to weight loss and increased energy # Benefits - Lost 42 lbs - Gut feels amazing - Energy through the roof # Features - Dietary supplement - Probiotics - Vegan capsules - 30 day supply # Call to action ORDER NOW # Social proof - "Lost 42 lbs Gut feels amazing Energy through the roof" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:01 00:00–00:01: A woman is shown with her hand on her face, looking upset. She expresses her desire to lose 35 pounds but finds another weight loss product too expensive. This sets up the problem of wanting to lose weight but being deterred by high costs. - 00:01–00:05 00:01–00:05: The scene transitions to a close-up shot of a box containing multiple bottles of Bioma probiotics. The woman states that she ordered Bioma during a New York sale. This introduces Bioma as a solution to the problem of expensive weight loss products. - 00:05–00:09 00:05–00:09: The woman is now shown smiling and dancing in a bedroom. Text overlays highlight that she lost 42 pounds, her gut feels amazing, and her energy is through the roof. This showcases the positive outcomes of using Bioma, emphasizing its effectiveness and benefits.

# Ad summary A woman shares her weight loss journey over the course of a year, attributing her success to Bioma probiotics. She encourages viewers to start by healing their gut and to take a free gut test. # Brand positioning Bioma is presented as a dietary supplement brand focused on gut health and its connection to weight management. The brand positions itself as a solution for those struggling with weight loss, emphasizing that healing the gut is the first step. The brand aligns with a lifestyle of self-love and body positivity, suggesting that it's never too late to love your body again. Bioma pushes against the norm of quick-fix weight loss solutions, instead promoting a more holistic approach centered on gut health. The brand positioning is both functional (improving gut health) and emotional (promoting self-love and body positivity). # Product Bioma Probiotics are presented as a dietary supplement designed to support gut health and aid in weight management. The product is for individuals looking to improve their gut health as a means to achieve weight loss. The ad shows the product in capsule form, with a 30-day supply containing 60 capsules. The USP is that it helps heal the gut, which in turn supports weight loss. The product is shown being taken at various times throughout the year, suggesting consistent use. The ad addresses the purchase barrier of skepticism by showing a year-long journey and positive results. The ad tells the viewer that Bioma Probiotics are worth trying because they offer a holistic approach to weight loss by focusing on gut health. # Visual style The ad has a polished UGC feel, with bright, natural lighting and smooth transitions. The editing style includes quick cuts and static shots, creating a consistent pacing. The visual motifs include close-ups of the product and the woman's activities throughout the year. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:18–00:23: Start by healing your gut. The weight will follow. Take a free gut test. Text overlay: Start by healing your gut. / The weight will follow / Take a free gut test Visual: 00:18–00:23: The woman, wearing a black top, holds a glass jar of water and drinks it. The background is a bright, modern home interior. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the struggle to lose weight through conventional methods. # Value propositions - Healing your gut is the first step to weight loss. - Take a free gut test to start your journey. # Benefits - Heal your gut - Weight loss # Features - Probiotics in capsule form - 30-day supply (60 capsules) # Call to action Take a free gut test # Social proof - The ad shows a year-long journey of the woman using Bioma probiotics, implying firsthand use and positive results. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal journey and experience. # Storyline - 00:00–00:03 The ad opens with a woman looking sad and reflective, suggesting a past struggle with weight loss. - 00:03–00:15 The ad transitions to a montage of the woman engaging in various activities throughout the year, each month marked with a text overlay. These activities include journaling, taking Bioma probiotics, exercising, and eating healthy. - 00:15–00:18 The ad shows the woman smiling and confident, walking outside, suggesting a positive transformation and improved self-image. - 00:18–00:23 The ad returns to the woman indoors, directly addressing the viewer and encouraging them to start by healing their gut with Bioma probiotics.

# Ad summary This ad promotes Bioma, a product that helps with weight loss. The ad features a woman who claims to be 57 and finally losing weight again. The ad states that if you start Bioma today, in three months, you will be unrecognizable. In one week, you'll feel it. In two weeks, you'll see it. By spring, you'll have a whole new body. The product is back in stock for a limited time, and you can grab 60% off. It is now for $26.14 + free shipping. # Brand positioning Bioma is presented as a weight loss solution that delivers noticeable results quickly. The brand positions itself as a way to achieve a "whole new body" by spring, suggesting a transformation that aligns with the changing seasons. The brand uses an emotional approach, focusing on the desire to feel and see results, and aligns with the value of self-improvement and achieving a desired physical appearance. The brand pushes against the norm of slow, gradual weight loss by promising rapid changes in just weeks. # Product Bioma is a weight loss product that promises rapid and noticeable results. It is for individuals who want to lose weight and achieve a "whole new body" by spring. The ad claims that in one week, users will feel the effects, and in two weeks, they will see the results. By spring, users will have a completely transformed body. The product is back in stock for a limited time and is offered at a 60% discount. The ad addresses the purchase barrier of skepticism by promising quick and visible results. # Visual style The ad has a polished commercial aesthetic with a mix of animated elements and real-life footage. The editing style is smooth with static shots. The production quality is high-end, which supports the intended tone of excitement and assurance. The visual motif is the falling gift boxes, which adds a celebratory feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: If you start Bioma today, in three months, you will be unrecognizable. Text overlay: 00:00–00:03: “I’m 57 and finally losing weight again..” (Quote) / 00:00–00:03: If you start Bioma TODAY / 00:00–00:03: In 3 months, you will be ✨unrecognizable✨ Visual: 00:00–00:03: The background is black with animated falling gold gift boxes and white sparkles. In the center is a white square with rounded corners. Inside the square is a video of a woman walking away from the camera on a bridge. The woman is wearing a black and white polka dot dress. The camera is stationary and shows a third-person view of the woman. The lighting is bright, and the textures are smooth. The text overlay is inside the white square. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of struggling to lose weight, especially for older individuals, as highlighted by the quote "I'm 57 and finally losing weight again..." # Value propositions - Rapid weight loss results - Noticeable transformation in a short time # Benefits - In three months, you will be unrecognizable - In one week, you'll feel it - In two weeks, you'll see it - By spring, you'll have a whole new body # Features - Weight loss product # Call to action None used. # Social proof - “I’m 57 and finally losing weight again..” – Female 1 (Customer) # Point of view - Customer 5% – The ad opens with a quote from a customer. - Brand 95% – The brand is communicating the benefits of the product. # Storyline - 00:00–00:00 The ad opens with a quote from a customer who is 57 and finally losing weight again. - 00:00–00:03 00:00–00:03: A voiceover states that if you start Bioma today, in three months, you will be unrecognizable. This is intended to grab the viewer's attention by promising a significant transformation in a relatively short time. The perspective is from the brand, speaking directly to the viewer with an enthusiastic and confident tone. - 00:03–00:05 00:03–00:05: The voiceover continues, stating that in one week, you'll feel it. This builds on the previous statement by promising even faster results, further enticing the viewer. The perspective remains from the brand, maintaining a positive and encouraging tone. - 00:05–00:09 00:05–00:09: The voiceover adds that in two weeks, you'll see it, and by spring, you'll have a whole new body. This extends the timeline and reinforces the promise of a complete transformation. The perspective is still from the brand, with a tone of excitement and assurance. - 00:09–00:14 00:09–00:14: The voiceover mentions that the product is back in stock for a limited time and offers a 60% discount. This creates a sense of urgency and encourages immediate purchase. The perspective is from the brand, using a direct and promotional tone.

# Ad summary This ad shows before and after photos of two women, one blonde and one brunette, to demonstrate the effects of a product. # Brand positioning Based on the ad, the brand aims to provide a transformative beauty solution, focusing on visible improvements in appearance. The brand positions itself as a provider of products that deliver noticeable results, enhancing the user's natural beauty. The ad does not explicitly state values or lifestyle, but the focus on visible transformation suggests a functional approach, emphasizing the product's effectiveness in achieving desired aesthetic outcomes. # Product The ad features an unspecified beauty product designed to enhance facial appearance. The product is showcased through before-and-after photos of two women, demonstrating visible improvements in their complexion and overall look. The product is for anyone seeking a noticeable transformation in their appearance. The ad addresses the purchase barrier of skepticism by visually showcasing the product's effectiveness, implying that it delivers on its promise of visible results. # Visual style The ad has a clean and straightforward visual style, focusing on the before-and-after format to showcase the product's effects. The production quality appears to be high, with well-lit and clear photos. The image treatment includes color grading to enhance the skin tones and overall appearance of the subjects. The layout is a simple grid, making it easy to scan and understand the transformation. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting to improve one's appearance but being skeptical about whether a product can deliver visible results. The before-and-after photos directly signal this frustration by showing the initial state of the women's faces before using the product. # Value propositions - Achieve a noticeable transformation in your appearance with a product that delivers visible results. - Get more even-toned skin and enhance your overall look with a product that visibly improves your complexion. # Benefits - Noticeable transformation in appearance - More even-toned skin # Features - Visibly improves complexion - Enhances overall appearance # Call to action None used. # Point of view - Brand: The entire ad showcases the product's transformative capabilities through before-and-after photos, demonstrating the brand's promise of visible results. # Storyline - The ad presents a before-and-after format, showing the initial state of two women's faces and then their transformed appearance after using the product. This is intended to visually demonstrate the product's effectiveness and potential impact on the user's appearance. The audience experiences this from the brand's perspective, showcasing the product's capabilities. - The ad uses arrows to guide the viewer's eye from the 'before' to the 'after' image, emphasizing the transformation. This is included to highlight the product's ability to deliver visible results. The audience experiences this from the brand's perspective, reinforcing the product's value proposition.

# Ad summary This ad promotes Bioma probiotics as a solution for weight loss and gut health. A woman shares her experience using the product, highlighting weight loss, improved gut health, and increased energy levels. The ad includes a limited-time offer and a call to action to order now. # Brand positioning Bioma is presented as a dietary supplement brand focused on gut health and weight management. The brand positions itself as a solution for individuals seeking to improve their gut health, lose weight, and increase energy levels. The brand aligns with a lifestyle of health and wellness, offering a functional product with emotional benefits like feeling amazing and having energy. The brand appears to be pushing against the norm of expensive weight loss solutions by offering an affordable alternative. # Product Bioma is a dietary supplement in capsule form, specifically probiotics, designed to support gut health and weight loss. The product is for individuals looking to improve their gut health, lose weight, and increase energy levels. The ad highlights that it is a 30-day supply with 60 vegan capsules. The USPs conveyed are weight loss, improved gut health, and increased energy. The ad shows the product being ordered and implies it is a solution to expensive weight loss alternatives. The ad tells the viewer that this product is worth trying or buying because it is an affordable solution to weight loss that also improves gut health and energy levels. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The production quality is decent, but it maintains a casual, relatable tone. The pacing is quick, with cuts timed to the music. The visuals are synced with the voiceover and text overlays to emphasize key points. # Hooks Spoken: 00:00–00:02 I want to lose 35 lbs but oz3mpc is too expensive... Text overlay: 00:00–00:02 I want to lose 35 lbs but oz3mpc is too expensive... / 00:00–00:02 Actor portrayal. Exercise and a healthy diet are necessary to achieve and maintain weight loss. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Some Imagery May Be Generated by AI. Visual: 00:00–00:02: A woman with blonde hair, wearing a beige tank top and hoop earrings, is centered in the frame. She is indoors, with a plant visible in the background. She makes exaggerated facial expressions, including pursing her lips and opening her mouth wide. Text overlays are present at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the high cost of existing weight loss solutions, as expressed by the line: "I want to lose 35 lbs but oz3mpc is too expensive..." # Value propositions - Affordable alternative to expensive weight loss solutions - Improved gut health and increased energy levels # Benefits - Lost 42 lbs - Gut feels amazing - Energy through the roof # Features - 30 day supply - 60 vegan capsules # Call to action ORDER NOW # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 A woman is shown looking directly at the camera, expressing her desire to lose weight but finding a particular weight loss solution too expensive. - 00:02–00:05 The perspective shifts to a close-up shot of multiple bottles of Bioma probiotics in a box. The text overlay states that the product was ordered on NY SALE. - 00:05–00:09 The woman is now in a pool, smiling and waving at the camera. Text overlays highlight the benefits of using Bioma, including weight loss, improved gut health, and increased energy.