How Rocket Money Advertises on Meta

# Ad summary This ad uses a game show format to call out wasteful spending on subscriptions, positioning Rocket Money as a solution to help users track and cancel unwanted subscriptions and potentially get refunds. # Brand positioning Rocket Money is presented as a personal finance tool that empowers users to take control of their spending, specifically by identifying and managing their subscriptions. The brand positions itself as a friendly, slightly cheeky financial advisor, using humor and relatable scenarios to connect with an audience who may be unaware of how much they're spending on recurring services. Rocket Money aims to occupy the space of simple, accessible financial management, contrasting with more traditional or complex budgeting apps. The brand promotes the value of convenience, control, and potential savings without requiring extensive financial expertise. # Product Rocket Money is presented as a mobile app designed to track and manage all of a user's subscriptions in one place. The app identifies recurring charges, provides a clear overview of monthly subscription costs, and offers tools to cancel unwanted subscriptions directly through the platform. Rocket Money even tries to get users a refund for some of the money they lost on unwanted subscriptions. This aims to address the pain point of overspending on forgotten or unused subscriptions. Rocket Money distinguishes itself with a proactive approach to saving money, targeting users who are either unaware of their subscription spending or find it too cumbersome to manage manually. Its USP is its all-in-one convenience and potential for recovering lost funds. # Visual style The ad has a casual, UGC-like feel, blending elements of a polished commercial with a scrappy, impromptu game show. The production quality is good, but it isn't overly slick, which helps to create a sense of authenticity and relatability. The visuals include quick cuts between the host, the participants, and shots of the app interface. The overall aesthetic is bright and energetic, with natural lighting and outdoor setting. # Hooks Spoken: Host: How much did y'all spend on takeout last week? Text overlay: Choose the wrong ball, / GET WAXED 😂 Visual: 00:00–00:02 A medium shot shows two men sitting in chairs on a grassy field. Behind them is a man in a gray t-shirt and black shorts standing up holding a phone and a microphone. In front of the seated men are several balls connected to strings that lead to the men's chests. The men are smiling. A forest is behind the field. # Funnel stage Middle of funnel (Consideration) # Pain points Many people are unaware of how much money they are spending on various subscriptions each month, leading to unnecessary expenses. # Value propositions - Rocket Money offers a convenient way to track and manage subscriptions in one place. By identifying all recurring payments, users gain clear visibility into their spending and avoid overpaying for forgotten services. - The ability to cancel subscriptions directly through the app saves users time and hassle. Rocket Money can even negotiate refunds on users' behalf. # Benefits - See all your subscriptions in one place - Cancel unwanted subscriptions - Potentially get a refund for some of the money you lost # Features - Tracks spending - Shows all subscriptions in one place - Can cancel that extra Hulu account - Will even try to get you a refund for some of the money you lost # Call to action Download it. # Point of view - Brand 80% – The official voice of Rocket Money is communicated through scripted lines, product claims, and demos of the app interface. - Customer 20% – Casual and humorous tone as real people are questioned about their personal spending habits. # Storyline - 00:00–00:03 The ad opens with a host asking two men how much they spent on takeout last week. - 00:03–00:07 One of the men gives an estimate, while the host reveals the actual amount spent using a phone displaying Rocket Money. - 00:07–00:13 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:13–00:17 The host asks how many subscriptions they are paying for, and the two men give an estimate. - 00:17–00:22 The host shows the actual number of subscriptions using a phone displaying Rocket Money, revealing that they are spending $315 a month. - 00:22–00:27 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:28–00:35 The host asks how many Hulu accounts they are paying for. The men respond, and the host reveals that they have two accounts instead of one. - 00:35–00:37 One of the men says he thought he gave his Hulu account to the other. - 00:37–00:46 The men are then put through a game where they must choose the correct ball to avoid being waxed. - 00:46–00:50 The host segues into explaining how Rocket Money tracks spending and shows all subscriptions in one place. - 00:50–00:57 The host explains that Rocket Money helps people cancel subscriptions.

# Ad summary This ad utilizes a comedic game show format to show people how Rocket Money can help them track their subscription spending and get refunds. # Brand positioning Rocket Money is presented as a personal finance app that helps users track spending, manage subscriptions, and potentially get refunds. The brand's persona is casual and playful, poking fun at common financial oversights while positioning itself as a helpful solution. Rocket Money uses social challenges with absurd stakes to underscore a serious message about tracking and controlling your spending, especially regarding subscriptions. # Product Rocket Money is a personal finance app designed to track spending and manage subscriptions in one place. It shows users all their subscriptions, and can cancel unwanted subscriptions, and may even try to get the user a refund for some of the money they lost. Rocket Money is for people who want to consolidate their financial insights into one app, track spending habits, cancel unused subscriptions, and potentially reclaim funds lost to those subscriptions. The app addresses the purchase barrier of not knowing where the users money is going or not remembering all of their subscriptions. Rocket Money’s USPs include its ease of use, consolidation of subscriptions, and ability to cancel those subscriptions, and refund lost money. # Visual style The ad has a UGC feel and is filmed outside on a grassy lawn. It has a hybrid production quality and appears to be made for Reels or TikTok. The cuts are timed to coincide with moments in the ad. It maintains a consistent pace throughout the ad. # Hooks Spoken: How much did y’all spend on takeout last week? Text overlay: Choose the wrong ball, GET WAXED 😂 Visual: 00:00–00:02 A medium shot of two men sitting in black folding chairs on a grassy lawn is shown. The man on the left is wearing a white t-shirt and black pants. The man on the right is wearing a green button up shirt and blue jeans. A man walks in between them with a microphone and looks at his phone, then asks the men how much they spent on takeout last week. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration in the ad is not knowing exactly where your money is going. Quote: "How much did y’all spend on takeout last week?" # Value propositions - Manage spending habits and subscriptions in one app - Potentially reclaim lost funds # Benefits - Shows users how much they spend on takeout - Tracks spending - Shows you all subscriptions in one place - Cancel that extra Hulu account - Get a refund for some of the money you lost # Features - Tracks your spending - Shows you all your subscriptions in one place - Can cancel that extra Hulu account - Even try to get you a refund for some of the money you lost # Call to action None used. # Social proof - "Pretty nice” – Male 3 - “Yeah, definitely gonna download that, ‘cause I’m not doing that again.” – Male 2 # Point of view - Brand 75% – The majority of the ad is the brand explaining the benefits and features of Rocket Money. - Customer 25% – The ad features two men whose reactions, questions, and testimonials provide a customer perspective. # Storyline - 00:00–00:03 Two men sit in chairs on a lawn as a man with a microphone and a phone approaches them. He asks them how much they spent on takeout last week. - 00:03–00:06 One man replies $60. The speaker displays his phone showing they spent $300. - 00:07–00:10 The speaker shows a line of soccer balls and announces to the two men that they will be waxed if they choose the wrong ball. - 00:10–00:12 The man in the white shirt chooses the wrong soccer ball and gets waxed on the leg. - 00:13–00:16 The speaker then asks the men how many subscriptions they are paying for. - 00:16–00:22 One of the men says four, and the speaker displays his phone to show that they are actually paying for 15 subscriptions totaling $315 a month. - 00:22–00:24 The speaker moves to ask the men another question. - 00:24–00:27 The speaker says that one of the men is lucky as his line did not lead to getting waxed. The man replies that he doesn’t feel lucky. - 00:28–00:32 The speaker asks how many Hulu accounts they are paying for and asks them to think about the question. - 00:32–00:37 One man says one, and the speaker states that they each have one, but together they have two. One of the men realizes that he gave his account to the other man. - 00:38–00:44 The speaker asks if there is a way out of this question, then kicks one of the soccer balls to wax the man in the white shirt again. - 00:44–00:46 The speaker asks how the men know all of this information, and one of the men answers with, "Rocket Money." - 00:46–00:53 The speaker states that Rocket Money tracks their spending and shows them all of their subscriptions in one place. He states you can cancel that extra Hulu account, and it will even try to get you a refund for some of the money you lost. - 00:53–00:56 One of the men says "Pretty nice" and states that he is definitely going to download it because he isn’t doing that again.

# Ad summary This ad promotes Rocket Money as a comprehensive financial management app that helps users budget, track expenses, and cancel unwanted subscriptions, ultimately enabling them to save more effectively and achieve their financial goals, such as purchasing a dream car. # Brand positioning Rocket Money presents itself as an all-in-one personal finance app designed to simplify budgeting and saving. The brand aims to position itself as a user-friendly solution that empowers individuals to take control of their finances by tracking expenses, managing bills, and setting savings goals. The brand aligns with values of financial responsibility and goal achievement, promising to help users save money for their desired lifestyle. Rocket Money competes against traditional budgeting methods and other financial apps by offering a comprehensive suite of features in one platform, emphasizing its ability to help users save more money without the stress of manual tracking or subscription management. The brand positioning is both functional (e.g., budgeting, expense tracking) and emotional (e.g., achieving financial goals, reducing financial stress). # Product Rocket Money is presented as an all-in-one personal finance app that helps users manage their budgets and save money. The app allows users to track their income, expenses, and bills in one place. It provides custom budget suggestions based on past spending habits, organizes expenses into categories, and suggests how much to spend in each category. A key feature is the ability to set specific savings goals (like saving for a new car). Rocket Money also lists out and tracks subscriptions, showing users when payments are due and providing a way to cancel unwanted subscriptions directly through the app, offering a convenient way to cut unnecessary expenses. The ad highlights Rocket Money’s ability to help users budget effectively, avoid overspending, and save towards specific financial goals, making it worth trying for those seeking better control over their finances. # Visual style The ad uses a mixed visual style, blending UGC-style footage of a man talking to the camera with polished screen recordings of the app interface. The editing style includes quick cuts to keep the pacing fast, interspersing personal anecdotes with clear demonstrations of the app's features. The ad maintains a consistent pacing, keeping the viewers engaged. The integration of app demos with user testimonials creates a hybrid feel, lending credibility while showing functionality. The red text overlays and graphics are timed to emphasize key points, while the audio and visual elements align to create a cohesive and informative message. # Hooks Spoken: Male 1: 00:00–00:03 How much is too much for payments on a brand new car? Text overlay: 00:00–00:03 u/balling-onabudget / 00:00–00:03 How much is TOO much for payments on a brand new car? Visual: 00:00–00:03 A man with light skin, wearing a gray shirt and dark shorts, is standing in a parking lot next to a blue Ford Mustang with the driver's side door open. The camera framing is waist level. A text overlay in a black UI box reads "u/balling-onabudget How much is TOO much for payments on a brand new car?". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of managing personal finances, especially when it comes to car payments and other expenses. A user struggles with high monthly car payments and seeks a solution to manage their budget more effectively. "How much is TOO much for payments on a brand new car?" # Value propositions - The app helps you budget so that you can know how much you have left to spend - Setting a custom budget - Can save toward specific things (like my new car) # Benefits - Budget effectively - Avoid overspending - Save towards specific financial goals - Cancel unwanted subscriptions - Helps you budget # Features - Custom budget suggestions based on past spending - Organization of expenses, bills, and earnings into categories - Setting specific savings goals - Subscription tracking and cancellation # Call to action Download it today to see how much you could be saving! # Point of view - Customer 85% – The majority of the ad is told from the perspective of a customer using the app to manage their finances. - Brand 15% – The brand's POV is communicated through the display of the app interface and a final screen with the logo and call to action. # Storyline - 00:00–00:03 The ad begins with the speaker asking how much is too much to spend on car payments. - 00:00–00:03 This opens from the perspective of someone questioning their car payment expenses, setting the stage to explore financial management. - 00:03–00:07 The speaker acknowledges spending $1,500 per month. - 00:03–00:07 A graphic highlights the expense as large and unnecessary. - 00:07–00:11 The speaker shows how he manages the budget with Rocket Money. - 00:07–00:11 This transitions to a brand POV showcasing app features. - 00:08–00:11 The speaker states Rocket Money suggests a custom budget based on past spending. - 00:08–00:11 An app interface shows the feature. - 00:12–00:17 The app organizes expenses, bills, and earnings, then suggests the amount to spend in each category. - 00:12–00:17 App interface shows features. - 00:17–00:21 The speaker states how the app can assist in saving towards specific goals. - 00:17–00:21 An app interface shows setting specific goals. - 00:22–00:25 The speaker states how the app lists out subscriptions. - 00:22–00:25 An app interface shows the subscription feature. - 00:26–00:32 The speaker states how they are going to need to cancel some subscriptions. - 00:26–00:32 The speaker cancels a subscription within the app. - 00:35–00:38 The speaker states it helps them budget. - 00:35–00:38 An app interface shows budgeting. - 00:38–00:44 The speaker states that Rocket Money is the secret to budgeting without worrying about going over. - 00:38–00:44 The speaker gets into their dream car. - 00:42–00:44 The speaker says to download the app today. - 00:45–00:50 The ad ends with a screen showing the Rocket Money logo and a CTA to download the app.

# Ad summary This ad features two creators using the Rocket Money app and explaining its features. It is presented from two POVs: one is the creator who introduced the app, and the other is his friend who is bad at managing his money. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that helps users save money by managing and canceling subscriptions, setting up budgets based on past spending, and suggesting other ways to save. The brand promotes a lifestyle of financial awareness and control, positioning itself against the norm of overspending and lack of budgeting. It aims to occupy the space of a user-friendly, stress-free solution to financial management, making budgeting simple and accessible for everyone. The brand presents a functional, performance-oriented approach to personal finance, focused on practical outcomes like cutting expenses and saving money. # Product Rocket Money is presented as a personal finance app designed to help users manage their spending, cut down on expenses, and save money. It works by providing a list of current subscriptions, allowing users to cancel unwanted ones directly within the app, without the need for phone calls or emails. The app also helps set up budgets based on past spending habits and suggests other ways to save money. A key feature highlighted is its ability to identify and cancel subscriptions users may not need, ultimately saving them money. The app is portrayed as insanely simple to use and suggests customized budgets based on spending habits, making it suitable for anyone looking to improve their financial management. The USPs highlighted are its ease of use, comprehensive subscription management, and personalized budgeting suggestions, addressing the purchase barrier of complexity often associated with financial apps. # Visual style The ad features a blend of UGC-style footage and polished product demos. It mixes casual, selfie-style shots with clear, close-up views of the app interface. The editing style includes quick cuts and transitions to maintain a fast pace, syncing with the audio for emphasis. The production quality varies, with some shots appearing raw and authentic, while others are more professionally lit and framed. This hybrid approach aims to resonate with a younger audience familiar with UGC content while still showcasing the app's features clearly. # Hooks Spoken: 00:00–00:01 Hey... can you cover me on coffee? Text overlay: 00:00–00:02 Should I be mad he has no money before our Japan trip? / 00:00–00:53 Actor portrayal based on real user reviews. Visual: 00:00–00:02 A selfie-style, medium shot of a light-skinned, younger man with a mustache, short dark hair, and earrings, wearing a colorful t-shirt, as he drives a car on a sunny day. In the background, highway scenery is visible through the windshield. # Funnel stage Consideration # Pain points The central frustration is the difficulty in managing personal finances, particularly the challenge of tracking and canceling unwanted subscriptions and setting up effective budgets. This frustration is signaled in the line, "You NEED to budget better..." # Value propositions - Insanely simple budgeting - Easy subscription cancellation - Potential refunds for overspending # Benefits - Cut down on expenses - Simplifies budgeting - Saves money - No stress - No phone calls - No emails # Features - Subscription management - Budgeting tools - Customized budget suggestions based on spending habits - Identifies list of current subscriptions - Refund capabilities - Automated Savings Feature # Call to action Download it today! # Social proof - "I downloaded it on your phone, you definitely need it!" – Male 1 - "I've tried pretty much every budgeting app out there and nothing even comes CLOSE to Rocket Money." – Male 3 # Point of view - Customer 50% – The first creator introduces the product from a first-person, relatable perspective. - Expert 50% – The other two creators positions themselves as trustworthy by claiming extensive experience with similar apps. # Storyline - 00:00–00:02 00:00–00:02 The scene opens with a man driving and asking his passenger to cover his coffee. - 00:02–00:06 00:02–00:06 The driver expresses frustration at his friend's lack of funds before their Japan trip, revealing he has negative money. - 00:06–00:12 00:06–00:12 The driver points out that his friend is paying for multiple streaming accounts, even though he primarily uses YouTube, highlighting wasteful spending. - 00:12–00:19 00:12–00:19 The driver decides to cancel his friend's subscriptions using the Rocket Money app, showing the friend's high monthly spending and emphasizing the need for better budgeting. - 00:19–00:23 00:19–00:23 The driver showcases the app's feature of setting up a budget based on past spending, highlighting its simplicity. - 00:23–00:27 00:23–00:27 The driver reveals the app's name as Rocket Money and mentions he downloaded it on his friend's phone because he definitely needs it. - 00:27–00:35 00:27–00:35 The creator explains if you're looking to cut down on expenses you NEED to download the app. It shows a list of current subscriptions and helps you cancel the ones you don't want right inside the app. - 00:35–00:40 00:35–00:40 The creator highlights the no-stress aspect of the app, mentioning no phone calls or emails, and that it even tries to refund some money. - 00:41–00:45 00:41–00:45 Another creator says it suggests customized budgets based on your spending habits and even suggests other great ways to save money. - 00:45–00:53 00:45–00:53 A final creator states he's tried all the budgeting apps, but that nothing comes close to Rocket Money and to download it today.

# Ad summary This ad features an image of a cat, apparently speaking to its mom, saying that its bills organized themselves. The ad features a phone in the cat's paw that shows a budgeting app with its expenses organized by category. # Brand positioning The brand is presented as fun, modern, and relevant. It aims to occupy the space in the consumer's mind as a helpful tool for managing expenses, positioning itself as a solution that is accessible and almost effortless to use. The brand aligns with a lifestyle of convenience and tech-savviness, suggesting that managing finances can be straightforward and even humorous. By using a cat meme format, it pushes against traditional financial management norms and positions itself as playful and approachable. The brand positioning is functional, focusing on the simplicity and ease of use, while also incorporating an emotional element by using humor and relatable content that appeals to a broad audience. # Product The product is a budgeting app for tracking and organizing expenses. It works by categorizing spending and providing an overview of financial habits. The product is for anyone looking to manage their expenses more effectively and gain insights into their spending habits. The app displays categories such as 'Catnip' ($3,000), 'OnlyCats' ($1,350), and 'Salmon' ($950). The total spend in February is $5,350. A key USP is the app's ability to automatically organize bills, as implied by the phrase 'My bills organized themselves'. It targets the purchase barrier of tedious expense tracking by positioning itself as an effortless solution. The ad tells the viewer that this product is worth trying because it simplifies expense management, making it almost automatic. # Visual style The ad has a meme-like, humorous aesthetic. The production quality is moderately polished, with a blend of realistic cat photography and digital graphic elements. The visual motifs include a colorful, surreal galaxy background, a cat holding a phone, and overlaid text with an emoji. The image treatment includes color enhancement to make the galaxy background more vibrant. The typography is large and bold for scannability. The style contrasts with traditional financial ads by being playful and humorous, likely to increase stop power in feed. # Hooks Headline: Look mom! My bills organized themselves # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the tedious and frustrating task of manually tracking and organizing expenses. The ad addresses this with the quote "My bills organized themselves", implying the app eliminates the hassle. # Value propositions - The app automatically organizes your bills, making expense management effortless. # Benefits - Effortless expense management - Automated organization of bills - Simplified tracking of spending habits # Features - Budgeting app - Expense tracking - Categorized spending # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer POV is represented by the cat, who is speaking to their mom and sharing how easy it is to use the app for managing expenses, shown through the line "Look mom! My bills organized themselves". # Storyline - The image begins with a cat standing in the center, positioned in front of a colorful, galaxy-like background. The cat is holding a smartphone displaying a budgeting app. This is included to set a humorous and surreal tone, immediately grabbing attention and making the ad visually striking. The audience experiences this from the brand's perspective. - Next, text appears below the cat stating, "Look mom! My bills organized themselves". The cat emoji and planet graphic further adds to the lighthearted tone. This is included to convey the ease and convenience of the app. The audience experiences this from the cat's perspective.

# Ad summary This ad uses a meme format to promote Rocket Money and appeal to users who want to save money. The ad features a slideshow of Renaissance-era paintings with a person's face pasted over the original face. The text overlay says, "MFW Rocket Money cancels my ex's Netflix". The ad ends with a screen of the app with a call to action to download now. # Brand positioning Rocket Money is an all-in-one personal finance app that helps users manage their spending, subscriptions, and budget. The brand positions itself as a tool to take control of one's finances and avoid overspending. The ad's use of humor and meme culture suggests a modern, relatable brand that understands the challenges of managing money in today's world. Rocket Money aims to occupy the space of a user-friendly and effective financial management solution. # Product Rocket Money is presented as an all-in-one personal finance app designed to help users manage their money effectively. It allows users to track their spending, monitor subscriptions, and create budgets. The app is suitable for anyone looking to gain better control of their finances and avoid wasteful spending. The advertisement focuses on the app's ability to cancel unwanted subscriptions, thus saving users money. The ad addresses the potential purchase barrier of subscription costs by illustrating how the app helps users eliminate unnecessary expenses. # Visual style The ad has a meme-like aesthetic, blending high art (Renaissance paintings) with modern internet culture. The editing style consists of quick cuts between static shots of different paintings, followed by a static shot of the app. The production quality is basic, aligning with the typical UGC feel of online memes. The pacing is fast, with numerous cuts within the short duration of the ad. The cuts are timed to sync with the rhythm of the music, enhancing the overall engagement. # Hooks Text overlay: 00:00–00:17 MFW Rocket Money cancels my ex's Netflix Visual: 00:00–00:01 A full shot of the Mona Lisa, with the original face replaced by a square inset image of a person with fair skin, pursed lips, and slight shadows on the left side of their face. The painting is in a realistic style with rich colors and textures, typical of Renaissance art. Below the painting is a black text overlay in white font that reads, "MFW Rocket Money cancels my ex's Netflix". / 00:03–00:04 A full shot of a male Renaissance portrait with the face also replaced with a square inset image of the same person with fair skin. He is wearing a black hat and a red velvet robe. Below the painting is the same black text overlay in white font that reads, "MFW Rocket Money cancels my ex's Netflix". / 00:05–00:06 A full shot of the male Renaissance portrait again. The inset face is now smiling slightly. / 00:07–00:08 A full shot of a female Renaissance portrait, wearing a large white ruff and ornate jewelry. The face is replaced with the same face with fair skin, this time smiling. Below the painting is the same black text overlay in white font that reads, "MFW Rocket Money cancels my ex's Netflix". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of unwanted or forgotten subscriptions draining a user's bank account. The overlay text MFW Rocket Money cancels my ex's Netflix implies the satisfaction that comes from managing subscriptions and saving money. # Value propositions - Take control of your finances # Benefits - Manage your spending - Manage subscriptions - Create budgets - Save money # Features - All-in-one personal finance app - Cancel subscriptions # Call to action Download now # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a satisfied customer who is using Rocket Money to manage subscriptions. # Storyline - 00:00–00:04 00:00–00:04 A series of Renaissance paintings are shown in quick succession. - 00:00–00:04 00:00–00:04 The faces in each painting have been replaced with the same contemporary face showing a look of smug satisfaction. - 00:00–00:04 00:00–00:04 The audience is experiencing the ad from the implied POV of someone who has just used Rocket Money to cancel their ex's Netflix subscription, expressing the feeling of satisfaction through the facial expressions and visual joke. - 00:04–00:17 00:04–00:17 The series of Renaissance paintings continues, each face still replaced with the same contemporary one. - 00:04–00:17 00:04–00:17 The joke builds momentum as more paintings are shown, implying that the satisfaction is widespread and continuous. - 00:17–00:20 00:17–00:20 The screen changes to a shot of the Rocket Money app interface. - 00:17–00:20 00:17–00:20 This transition implies a solution to wasteful spending habits, showing how Rocket Money helps users manage their finances effectively. - 00:17–00:20 00:17–00:20 The ad concludes by showcasing the Rocket Money app, offering viewers the means to achieve similar satisfaction and financial control.

# Ad summary This ad features a comedic skit where a man, disguised as a food delivery person, challenges another man to guess how many subscriptions he is paying for. The 'delivery person' uses the Rocket Money app to reveal the actual number of subscriptions (15) and the total monthly cost ($273), shocking the other man. He then demonstrates how the app can cancel unwanted subscriptions and even try to get refunds, emphasizing the money-saving benefit. The skit ends with a humorous resolution involving 'beans,' symbolizing the unwanted subscriptions. The ad uses humor and a direct demonstration to highlight the problem of forgotten subscriptions and Rocket Money's solution. # Brand positioning Rocket Money positions itself as an essential financial tool that empowers individuals to regain control over their spending by identifying and managing hidden recurring subscriptions. It aims to occupy a space in the consumer's mind as a vigilant, proactive, and money-saving ally. The brand aligns with values of financial prudence, efficiency, and empowerment, promoting a lifestyle free from unnecessary expenditures. It pushes against the common consumer behavior of passively allowing subscriptions to pile up and focuses on a functional benefit: simplifying subscription management to save money. The brand's positioning is primarily functional, emphasizing performance (finding and canceling subscriptions) and simplicity (easy app usage) while also tapping into the emotional relief of financial control. # Product Rocket Money is a mobile application designed to help users manage and cancel unwanted subscriptions, aiming to save them money. The ad highlights its core functionality: identifying all active subscriptions linked to a user's accounts, displaying their monthly cost, and providing an easy way to cancel them directly through the app. It also features a unique selling proposition of attempting to secure refunds for some of the money lost on unwanted subscriptions. The product is for anyone who has lost track of their recurring payments and wants to regain financial control, specifically addressing the pain point of unknowingly paying for services they no longer use or need. The ad emphasizes that the app can reveal the true cost of subscriptions, making users aware of their spending and enabling them to 'save a bunch of money.' The product is clearly depicted as an essential tool for personal finance management, offering both convenience and tangible savings. # Visual style The ad features a scrappy, user-generated content (UGC) feel with clear, bright lighting typical of a modern office hallway. The editing style is characterized by quick cuts between medium shots and close-ups, especially during moments of dialogue and reaction, to maintain a dynamic and engaging pace. The production quality is reminiscent of a social media skit, utilizing handheld-style camera work and natural lighting, which supports an authentic and relatable tone. There are no prominent visual motifs beyond the consistent setting and character positioning. The pacing is fast, with rapid cuts, particularly during the revelation of subscription numbers and the comedic sound effects. The cuts and text overlays are synchronized with the spoken dialogue to emphasize key points and reactions. # Hooks Spoken: Excuse me, excuse me, I will give you whatever is in these four mystery trays if you can prove you know your finances. Text overlay: ME (on-screen text) / GIVE (on-screen text) / IN (on-screen text) / TRAYS (on-screen text) / YOU (on-screen text) Visual: A young man (Male 1) in a light grey t-shirt, grey shorts, white sneakers, and a neon yellow safety vest over a white t-shirt, wearing a dark brown fedora and holding a stack of four foil take-out containers in his left arm and a black microphone in his right hand. He stands in a hallway in front of an elevator with a gold colored door. He faces another young man (Male 2) in a light cream jacket, grey t-shirt, dark pants, and grey sneakers, who is stepping out of the elevator. The camera is stationary and captures the two men from the waist up, at a medium distance. The hallway is brightly lit with white walls and a light brown wood-patterned floor. A green plant is visible on the right. / Male 1 holds the microphone closer to Male 2, who is putting on sunglasses as he turns to face Male 1. The angle and setting remain the same. / Close-up shot of Male 1 holding the stack of foil containers, the bottom two of which have handwritten labels. The microphone is visible near his chest. Male 2's jacket is visible on the right side of the frame. / Male 1 and Male 2 are in the same position, Male 2 now wearing sunglasses. The camera is still, showing the full interaction. Male 2 shrugs, indicating he doesn't know the answer to the question. # Funnel stage Middle of funnel (Consideration) # Pain points Users are unknowingly overpaying for forgotten or unwanted subscriptions. This is explicitly shown when Male 2 guesses he has zero Chegg accounts from college, but the app reveals he still has two, costing him money. The shock on his face at the $273/month total for 15 subscriptions also highlights the common pain of 'Who knows that?' about their finances. # Value propositions - I will give you whatever is in these four mystery trays if you can prove you know your finances. (Implied: knowledge is valuable) - Rocket Money can 'see if you're right' about subscriptions (Value: Accuracy and insight) - It actually says you're paying for fifteen subscriptions and that's costing you $273 a month. (Value: Transparency and cost revelation) - Luckily, you can cancel it right from the app. (Value: Convenience and control) - It'll even try to get you a refund for some of the money you lost. So, you're going to be saving a bunch of money. (Value: Direct financial savings and recovery) # Benefits - know your finances - save a bunch of money - avoid unwanted subscriptions - get refunds for lost money # Features - identifies all your subscriptions - tells you how much you're paying for them monthly - allows you to cancel subscriptions right from the app - tries to get you a refund for lost money # Call to action Download now # Social proof - I think I did like a free trial like 10 years ago in college – Male 2 (Customer) (Implies a common scenario of forgetting subscriptions from past free trials) # Point of view - Customer 70% – The ad primarily features a customer interacting with the 'game host' and experiencing the shock and relief of discovering and managing subscriptions. - Brand 30% – The 'game host' acts as an enthusiastic representative of Rocket Money, explaining its features and benefits directly to the customer and the audience. # Storyline - 00:00–00:03 A man in a fedora and neon vest stops another man about to enter an elevator, offering him 'mystery trays' if he can prove he knows his finances. - 00:03–00:08 The first man (the 'game host') then clarifies the challenge, asking the second man how many subscriptions he's paying for, metaphorically referring to the trays as 'beans'. The second man tries to guess but admits he doesn't know, showing ignorance about his own finances. - 00:08–00:10 The game host dismisses the second man's initial attempt to decline the 'beans' and asks for his phone to use Rocket Money. - 00:10–00:25 The game host uses the Rocket Money app on the second man's phone, then reveals the actual number of subscriptions and the total monthly cost, which is significantly higher than the second man's guess. - 00:25–00:26 The second man reacts with shock and horror as the high cost of his subscriptions is revealed, emphasizing the pain point of unknowingly overspending. - 00:26–00:30 The game host gives the second man 'one last chance' to avoid the 'beans' by showing him how Rocket Money can cancel unwanted subscriptions and get refunds, highlighting the app's solution. - 00:30–00:35 The second man again explicitly states he doesn't want the 'beans', but the game host insists that he will, before asking another financial question about Chegg accounts. - 00:35–00:41 The second man guesses he has zero Chegg accounts, believing a free trial from college would be long gone, but the Rocket Money app reveals he has two active subscriptions. - 00:41–00:49 The game host demonstrates how to cancel these subscriptions directly from the app and highlights the refund feature, reinforcing the app's benefits. - 00:49–00:53 Despite the demonstration, the game host playfully insists on giving the second man the 'trays' (beans), indicating a humorous failure to fully 'win' the challenge, but the financial problem is solved. - 00:53–00:56 The game host is shown sitting on stairs, eating from one of the aluminum trays, which contains what appears to be soil or 'beans', humorously reinforcing the earlier gag and implying the second man is stuck with his 'beans' despite the app's help with subscriptions. - 00:57–01:00 A final screen promotes Rocket Money, encouraging users to 'Download now' to 'Cancel unwanted subscriptions'.

# Ad summary An app user shares their positive experience using the app and screenshots are shown of the app's user interface. The testimonial emphasizes how the app helps manage expenses, set a budget, and find forgotten subscriptions. # Brand positioning This finance management app positions itself as an intuitive and effective solution for managing personal finances. The brand emphasizes ease of use, helping users track expenses, set budgets, and identify potentially costly subscriptions. It aims to occupy a space in the consumer's mind as a modern, tech-forward solution for financial awareness and savings. The brand promotes values of control, awareness, and financial empowerment. It offers a functional approach to personal finance, pushing against the complexity often associated with budgeting and money management apps, offering simplicity and actionable insights. # Product The product is a personal finance management app designed to help users track their spending, set budgets, and identify potentially forgotten subscriptions. The app shows the user's expenses in one place, helping them to manage their finances. Key features displayed within the app interface include a visual representation of saved money, shopping expenses, a breakdown of current monthly spending, and upcoming subscription payments. It appears targeted toward users who want a clear overview of their financial habits and a way to identify areas where they can save money. The app addresses the purchase barrier of subscription services that may be forgotten or overlooked, potentially costing the user significant amounts each month. # Visual style The ad uses a platform-native style, resembling a screenshot from a social media platform, enhancing scannability and stop power in the feed. The aesthetic combines UGC elements (a user's profile picture and testimonial) with a clean, modern app interface. It uses a flat design approach with a dark background and brightly colored interface elements to draw attention. The typography integration is clear, with simple fonts for legibility. # Hooks Headline: This app is INSANE! It shows your expenses in one place, helps set a budget, and even finds forgotten subscriptions potentially costing you $100s a month. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of forgotten subscriptions that can drain finances without the user's awareness. This is illustrated through the quote highlighting how the app "finds forgotten subscriptions potentially costing you $100s a month." # Value propositions - The app shows your expenses in one place, allowing for easy expense tracking - The app helps set a budget, saving users time and effort in financial planning - The app finds forgotten subscriptions potentially costing you $100s a month, maximizing savings # Benefits - Manage your expenses - Set a budget - Identify subscriptions potentially costing you $100s a month # Features - Shows your expenses in one place - Helps set a budget - Finds forgotten subscriptions # Call to action None used. # Social proof - "This app is INSANE! It shows your expenses in one place, helps set a budget, and even finds forgotten subscriptions potentially costing you $100s a month." # Point of view - Customer: The top portion of the ad features the user's profile and testimonial, which is the customer's point of view on the app's benefits. - Brand: The bottom portion shows a screenshot of the app's interface, which is the brand's point of view in order to demonstrate the app's features. # Storyline - The ad opens with a testimonial from a user, JennieM, who expresses how "INSANE" the app is because it shows expenses in one place, helps set a budget, and even finds forgotten subscriptions. This serves to immediately capture the viewer's attention and establish the app's value proposition, told from the customer's perspective to build trust. - The ad then transitions to a screen capture of the app's user interface, showcasing key features and demonstrating how the app helps visualize and manage finances. From the brand's perspective, this is included to provide a visual demonstration of the app's functionalities and ease of use.

# Ad summary A man makes a TikTok to Rocket Money about how his subscription services act after he gets paid. # Brand positioning Rocket Money is presented as a service for the customer to cancel unwanted subscriptions. It is a service that allows the consumer to save money by canceling services that they are not using. The brand positions itself as standing up for the consumer against subscription services that are always trying to take their money. # Product Rocket Money is a service that allows users to cancel unwanted subscriptions. The ad highlights the ease of use of the service by implying that all the user has to do is cancel the subscription and Rocket Money will handle the rest. The product addresses the barrier of forgetting to cancel subscriptions, and allows the consumer to save money. # Visual style The ad has a UGC style, with the man shooting selfie-style. The editing is done through quick cuts and transitions from one subscription service to the next. The production quality is polished and well done. # Hooks Spoken: 00:00–00:05 Male 1: You just got paid? Yes, give me some of your money right now. Text overlay: 00:00–00:02 YOU JUST GOT PAID YES / 00:00–00:42 My subscriptions when they see my bank account / 00:02–00:03 GIVE ME SOME OF / 00:03–00:06 YOUR MONEY RIGHT NOW Visual: 00:00–00:05 The man is centered in the frame speaking to the camera. He is in his 20's, Asian, wearing a gray shirt and smiling. Behind him is an out-of-focus shot of his apartment, including a refrigerator. At the bottom of the screen is the Spotify logo. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that consumers forget to cancel subscriptions and do not realize how much money they are spending each month. # Value propositions - The product easily cancels unwanted subscriptions so the consumer can save money # Benefits - Saving money # Features - Cancel unwanted subscriptions # Call to action None used. # Point of view - Customer 100% – The ad is communicated by a user of the product through a casual tone, and in a UGC format. # Storyline - 00:00–00:05 00:00–00:05 The man is presenting himself as the bank account, saying when his subscriptions see that he gets paid, they say "You just got paid? Yes, give me some of your money right now." The message conveyed is that when the consumer gets paid, their subscriptions immediately take their money. The perspective is from the bank account. - 00:06–00:10 00:06–00:10 The man then switches to playing the bank account talking to Netflix saying, "Your car broke down? That's crazy. You still got my $20 though." The message conveyed is that the consumer will still pay Netflix even if something bad happens in their life. The perspective is from the bank account. - 00:11–00:14 00:11–00:14 The man talks to the viewer as if they are the bank account and says "Wait, is your bank account positive right now? Let me change that." The message conveyed is that the consumer is constantly paying for subscriptions and his account is positive. The perspective is from the subscriptions. - 00:15–00:18 00:15–00:18 The man is now playing the role of GrubHub taking money out of the bank account and says to the viewer "What? Oh, just pretend like I'm not even here." The message conveyed is that the consumer does not realize how much their subscriptions take their money. The perspective is from GrubHub. - 00:19–00:24 00:19–00:24 The man then speaks to Hulu as the bank account saying, "Do you actually think I enjoy taking your money? Hahaha, I do." The message conveyed is that Hulu enjoys taking money from the consumer. The perspective is from the bank account. - 00:25–00:29 00:25–00:29 The man then speaks to DoorDash as the bank account saying, "I don't know why you are acting super weird about this, but it's literally just $25." The message conveyed is that DoorDash is not a big expense. The perspective is from the bank account. - 00:30–00:37 00:30–00:37 The man then speaks to Paramount as the bank account saying, "Whoa, what do you mean you're canceling me with Rocket Money? Yes I was taking your money, and no you were not using me but I thought that's just what we were doing." The message conveyed is that the consumer is canceling the subscription and the subscription is confused. The perspective is from Paramount. - 00:38–00:42 00:38–00:42 The man then speaks to ESPN as the bank account saying, "I mean, I guess it's cool you're saving money, but it's not always about you." The message conveyed is that ESPN is understanding that the consumer is canceling but they still think they are not the problem. The perspective is from ESPN. - 00:43–00:46 00:43–00:46 The screen shows Rocket Money and says "Cancel unwanted subscriptions".

# Ad summary The ad uses the meme format of a cycle to describe how people spend their money, starting with payday, then going out, then needing to chill, then regretting their choices, before the next payday. # Brand positioning This ad does not explicitly show a brand. The advertisement focuses on the general spending habits of individuals, using the cyclical nature of paychecks and expenses as a relatable theme. # Product There is no specific product featured in the ad. It depicts a common financial cycle, which begins with receiving a paycheck ('Payday'), followed by leisure activities ('Let's go out!'), a period of economizing ('I need to chill'), and impulsive decisions ('You only live once'), before the cycle repeats with the next payday. The ad uses relatable emojis to represent these phases. # Visual style The ad is designed with a flat, digital illustration style, resembling a meme graphic. The color scheme includes a pale pink background and a darker pink center circle. Emojis are used to depict different emotional states and activities. Text is clean and legible, with a handwritten-style font for the central message, conveying a casual and relatable tone. # Hooks Headline: The Payday Cycle # Funnel stage Top of funnel (Awareness) # Pain points The most significant frustration is the 'Oops' moment of impulsive spending driven by the thought 'You only live once,' leading to financial strain until the next payday. # Value propositions - None used # Benefits - None used # Features - Payday - Let's go out! - I need to chill - You only live once # Call to action None used # Social proof - None used # Point of view - Customer: The phases of going out, needing to chill, and you only live once are from the point of view of the customer and are about the money the customer has available to them. - Brand: The 'Payday' phase is from the point of view of the brand, as it is the start of the cycle. # Storyline - The ad begins with 'Payday,' which is the start of the cycle and represents the initial excitement of having funds available from the brand's perspective. - Next, the ad shows 'Let's go out!' with a dancing woman emoji, illustrating the urge to spend and enjoy the money, as experienced by the customer. - Following that, 'I need to chill' paired with a cold face emoji represents a period of budgeting and reduced spending, as experienced by the customer. - Lastly, 'You only live once' with a face-palm emoji displays the phase of impulsive spending despite knowing better, as experienced by the customer.

# Ad summary The ad features a screenshot of a mobile app dashboard with different spending statistics, to showcase its functionality and help to manage personal finances. # Brand positioning This brand is positioned as a modern solution to the everyday problem of managing personal finances. It aims to occupy a space in the consumer's mind as a user-friendly and technologically advanced financial tool, targeting individuals who seek better control over their spending, budgeting, and savings. The brand aligns with values of clarity, efficiency, and empowerment, promoting a lifestyle of informed financial decision-making. It pushes against the norms of traditional banking and budgeting methods by providing a digital, visually engaging, and immediate overview of one's financial status, appealing to those who prefer a more hands-on and data-driven approach to managing their money. The brand positioning is primarily functional, emphasizing simplicity, accessibility, and real-time insights. # Product The product is a mobile app dashboard designed for managing personal finances. It provides a clear overview of spending, budgeting, and savings. The app displays key statistics such as the amount left to spend ($623), spending against a budget ($762 spent out of a $1,385 budget), bills and utilities management ($290 left to pay), and earnings ($1,938 earned). It also projects savings ($420 projected savings) and includes a "Super Saver" function. The product is aimed at individuals looking to gain better control and insight into their financial habits. The USPs include real-time tracking, visually engaging data presentation, and the ability to set savings targets. The ad addresses the purchase barrier of uncertainty about financial management by providing a transparent and easy-to-understand snapshot of one's financial status. # Visual style The ad has a clean, modern visual style, resembling a smartphone app interface. It uses a dark color scheme with white text to provide high contrast and readability. The production quality appears highly polished, suggesting professional design. The layout is simple, making it easy to scan and understand the information. It has a native-platform look by mimicking a text notification, as well as the app itself, which increases its familiarity and likelihood of being noticed. # Hooks Headline: We need to talk💔 # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration implied in the ad is the difficulty or stress associated with managing personal finances, potentially leading to disagreements or tension within a relationship, as signaled by the opening line, "We need to talk💔", which implies a difficult conversation or financial issues that need to be addressed. # Value propositions - The app provides clear statistics on spending, bills, earnings, and savings goals. - Users can easily see how much they have left to spend within a set budget. - The app shows how much money is projected to be saved, incentivizing users to keep tracking their spending. # Benefits - Users can track their spending habits. - Users can track their bill payments. - Users can keep track of their earnings. - Users can project future savings. # Features - $623 left to spend - $762 spent - $1,385 budge - $290 left to pay - $1,647 paid - $1,938 to earn - $3,872 earned - $420 Projected Savings - Super Saver # Call to action None used. # Social proof - None used. # Point of view - Customer: The screenshot of the app dashboard shows the key statistics such as spending, earnings and savings which is intended to illustrate the overall functionality of the app from the customer's point of view. - Customer: The text notification at the top from “Mandy” shows a message which is intended to create the impression that the ad is coming from the view of the customer. # Storyline - The ad opens with a notification at the top of the screen from "Mandy" with the message, "We need to talk" followed by a broken heart emoji. This message is intended to grab the viewer's attention and introduces a sense of potential financial trouble from a partner's perspective. - Below the text notification, the user is presented with the "Spending" category statistics, illustrating that there is "$623 left to spend", with a spending budget of "$1,385 budge". This offers a quick snapshot of the budget, showing exactly how much money is left to spend. This informs the user about the app's features by showing the spending dashboard metrics. - The user is then presented with data showing information about "Bills & Utilities" statistics that states "$290 left to pay", and "Earnings" information that states "$1,938 to earn". This section allows the user to understand the remaining bills they need to pay and their income to allow the viewer to know more about the app's key functionalities and how it can help to manage and track bills, and earnings. - At the bottom of the dashboard, the user is presented with the app's "SAVINGS TARGET" function, that shows "Projected Savings" that states "$420", along with a "Super Saver" option. This part of the story is told from the user's perspective, focusing on the benefits and features of the app in order to save money, and to show how the app can help the user to reach financial goals.

# Ad summary This ad uses a meme format to grab the user's attention before showing the Rocket Money app and its benefits. # Brand positioning Rocket Money is presented as a personal finance app that helps users manage their finances and cancel unwanted subscriptions, empowering them to take control of their spending. The ad positions the brand as a fun and relatable tool, using humor to connect with its audience and address common frustrations with subscription management. # Product Rocket Money is an all-in-one personal finance app designed to help users manage their money more efficiently. The ad showcases the app's ability to track spending, manage budgets, and, most notably, cancel unwanted subscriptions. It's implied the app helps users save money and avoid the hassle of dealing with unwanted services, targeting those who struggle to keep track of their subscriptions and financial commitments. # Visual style The ad combines historical art with modern meme culture. The editing style is quick and snappy to follow the beat of the music. The production quality is simple and straightforward. # Hooks Text overlay: 00:00–00:13: MFW Rocket Money cancels my ex's Netflix Visual: 00:00–00:02: The ad opens with a famous painting of the Mona Lisa. A square box appears in the center of her face, replacing her mouth and nose with the facial expression of a real person. As the music drops, the real person's mouth smiles and shows their teeth. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the frustration of paying for services, like Netflix, for other people, especially after a relationship has ended. The text reads: MFW Rocket Money cancels my ex's Netflix # Value propositions - None used # Benefits - None used # Features - The all-in-one personal finance app # Call to action Download now # Social proof - None used. # Point of view - Brand 100% – The ad is entirely from the perspective of the brand, highlighting the app's features and benefits. # Storyline - 00:00–00:13 00:00–00:13: The ad shows a series of historical portraits that have been edited to include the face and facial expressions of a person overlaid onto the images. The expressions of the people change based on the beat of the music, transitioning between neutral, to happy, to smiling. This series of images are used to generate a humorous reaction to the text overlay. - 00:13–00:16 00:13–00:16: The ad then transitions to a screen recording of the Rocket Money app. The screen shows a bank balance of $2,160 before transitioning to $3,298. This visual gives a potential customer context on the appearance and functionality of the app.

# Ad summary This video features a lighthearted game where two men are asked questions about their spending habits (takeout and subscriptions). If they guess incorrectly, they get "waxed" by a third man kicking a soccer ball attached to strings that pull off wax strips on their legs. The ad highlights Rocket Money as the solution to tracking spending and subscriptions, explicitly showing the app's interface to reveal the actual amounts spent. The video uses humor and a relatable scenario to demonstrate the problem of hidden costs and how Rocket Money helps to identify and cancel unwanted subscriptions, even offering refunds. # Brand positioning Rocket Money is presented as a straightforward, helpful, and slightly humorous financial tool designed to empower individuals by providing clear visibility and control over their spending and subscriptions. The brand positions itself as an indispensable assistant for modern consumers who might be unknowingly overspending on recurring charges and daily habits like takeout. It aims to occupy a space in the consumer's mind as the go-to solution for financial optimization and clarity, pushing against the norm of passive subscription management. The brand aligns with values of financial awareness, efficiency, and smart money management, with a functional positioning focused on performance and simplicity, making complex financial tracking easy and actionable. # Product Rocket Money is a personal finance management app designed to track spending, manage bills, and identify and cancel unwanted subscriptions. The ad explicitly shows the app's 'Recurring' section, which lists all active subscriptions (e.g., Adobe Creative Cloud, Spotify, DoorDash DashPass, SiriusXM, Hulu) and their monthly costs, as well as bills and utilities (AT&T, Geico, Pepco). The app works by aggregating financial data to provide users with a comprehensive overview of their recurring expenses. It is for individuals who want to gain better control over their finances, stop overspending on subscriptions they might have forgotten about, and get a clearer picture of where their money is going. Its unique selling points (USPs) conveyed in the ad include its ability to track spending and subscriptions in one place, cancel unwanted subscriptions, and even attempt to get refunds for lost money. The ad implies usage for anyone looking to save money and manage their monthly outflows more effectively, addressing the purchase barrier of not knowing how much is actually being spent or how to easily cancel services. # Visual style The ad employs a scrappy, user-generated content (UGC) feel blended with structured game show elements. The production quality is medium to high, presenting a polished amateur aesthetic that feels authentic to social media. The visual style is bright and natural, shot outdoors in daylight. Editing features quick cuts and jump cuts, especially during the waxing reveals, which maintains a fast pace and comedic timing. The pacing is generally quick, with transitions that feel natural for a short-form video. Audio-visual sync is strong, with sound effects (like the 'waxed' sound) and text overlays appearing precisely with spoken lines and actions, enhancing the humorous effect. # Hooks Spoken: How much did y'all spend on takeout last week? Text overlay: Choose the wrong ball, GET WAXED 😂 / TAKE OUT Visual: Medium shot of the Host standing, holding a phone to his mouth like a microphone. He is looking down at the two men seated on chairs to his right. Text overlay: "Choose the wrong ball, GET WAXED 😂". / Medium shot of Male 1 and Male 2 seated on chairs on the grass. Male 1 is leaning forward, and Male 2 is looking at the Host. The Host is on the left, looking at Male 1. Four soccer balls (green, orange, red, purple) are visible on the grass in the foreground, each connected by a light blue string to the central black cylinder. Text overlay: "TAKE OUT". # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is financial unawareness and the resulting overspending on hidden or forgotten expenses. This is signaled by: 'How much did y'all spend on takeout last week?' and 'How many subscriptions are y'all paying for?' where the actual amounts are significantly higher than the guesses, leading to the painful 'waxing' consequence. The men's shocked reactions to the actual spending (e.g., '$300' vs. '$60' for takeout, '15' vs. '4' subscriptions) highlight this widespread issue. # Value propositions - Tracks your spending: Know exactly where your money goes. - Shows all subscriptions in one place: Simplifies financial oversight. - Cancel unwanted subscriptions: Directly saves you money. - Get a refund: Recovers lost money. # Benefits - stop overspending on takeout - identify forgotten subscriptions - save $315 a month on subscriptions - avoid financial pain/surprises - get money back from unused services # Features - tracks your spending - shows you all your subscriptions in one place - cancel that extra Hulu account - try to get you a refund for some of the money you lost # Call to action Download now # Social proof - "Pretty nice." – Male 2 (Customer) - "Definitely gonna download that." – Male 1 (Customer) - "Cause I'm not doing that again." – Male 1 (Customer) # Point of view - Brand 60% – The host explicitly introduces and explains the Rocket Money app, its features, and benefits. - Customer 40% – The two men on chairs react to questions about their spending and the consequences, and later express enthusiasm for the product as potential users. # Storyline - 00:00–00:01 The video opens with a man kicking a purple soccer ball, causing a string to pull a wax strip off another man's leg. - 00:04–00:05 A host asks the two men, seated on chairs, how much they spent on takeout last week. The question establishes a common spending habit and sets up the game's premise. - 00:06–00:07 One man guesses "$60," demonstrating his estimation of casual takeout spending. - 00:08–00:10 The host reveals the actual amount was "$300" using a phone screen showing a financial app, highlighting a significant discrepancy between perceived and actual spending. The reveal triggers a reaction of disbelief and slight pain from the man, connecting financial unawareness to a negative consequence (getting waxed). - 00:11–00:12 The host prepares for the next round, telling the men to "See what we going with." This maintains the game show dynamic and builds anticipation. - 00:13–00:14 The host kicks another ball, and a wax strip is pulled off the second man's leg, indicating another incorrect guess. This reinforces the consequence of financial unawareness. - 00:18–00:20 The host asks the men how many subscriptions they are paying for, shifting the focus to recurring expenses. - 00:20–00:21 The man who was just waxed answers "Four as well," showing he still underestimates his digital spending. - 00:21–00:25 The host reveals they are actually paying for "15" subscriptions, costing them "$315 a month," again using the app screen to show concrete numbers. This shock value reinforces the problem Rocket Money solves. - 00:49–00:52 The host explains that the app, Rocket Money, helped him discover this information, directly introducing the product as the solution. - 00:52–00:56 He elaborates that Rocket Money tracks spending, shows all subscriptions in one place, allows cancellation of extra accounts (like the extra Hulu account mentioned previously), and can even get refunds. - 00:57–01:00 The men express positive reactions, with one saying "Pretty nice" and the other stating he will "Definitely gonna download that" because he doesn't want to get waxed again. This provides a clear endorsement and shows immediate conversion intent, tying back to the humorous consequence of financial mismanagement.

# Ad summary In this ad, a content creator shares that she is getting married in 2026, and talks about the importance of saving money in order to do so. She promotes the Rocket Money app, which she says helps her to keep track of spending habits and be more mindful about expenses when saving for a wedding. # Brand positioning Rocket Money is presented as an app designed to help users better manage their personal finances. The ad emphasizes the app's ability to track spending habits, set customized budgets, and provide notifications for upcoming charges or low balances. This positions Rocket Money as a tool for proactive financial management. The brand adopts a functional and practical approach, providing users with tools for budgeting and savings, and aims to help consumers feel more in control of their financial futures by providing transparency and easy tracking. # Product Rocket Money is a mobile application designed to help users manage their finances more effectively. It allows users to set customized budgets, track where their money is going, and see which categories they are spending in. The app also sends notifications about upcoming charges or when the balance is low, helping users avoid overdraft and late fees. The product is presented as a tool for anyone looking to be more mindful about their spending habits, especially when saving for a big expense like a wedding. Rocket Money offers users a way to gain control over their financial habits and manage their expenses more efficiently. # Visual style The ad has a polished UGC feel, with a focus on natural lighting and a clean, simple background to keep the attention on the speaker and the app. The editing style consists of static shots of the creator, punctuated by screen recordings of the app interface. The pacing is moderate, and the overall aesthetic is approachable and informative. # Hooks Spoken: 2026 is the year that we're getting married, which means wedding expenses. Text overlay: 2026 is the year / that we're getting married, / which means wedding expenses. Visual: 00:00–00:03 The shot is a medium close up of a fair-skinned young woman with long, dark hair and wearing a blue-and-green striped sweater and a light blue headband, standing in a well-lit kitchen. The kitchen has white cabinets, a woven pendant light, and minimal decor. She is centered in the frame, speaking directly to the camera, and gestures with her hands as she talks. The camera is static, with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the challenge of managing and tracking expenses, especially when saving for a big event like a wedding. The creator states, "things start to add up really fast," which highlights the difficulty of keeping track of spending. # Value propositions - Customized budgets provide financial awareness. - Notifications about upcoming charges help users to avoid overdrafts and late fees. # Benefits - Be more mindful about your spending habits - Avoid overdraft and late fees # Features - Set customized budgets - See where your money is going - See what categories you are spending in - Notifications about upcoming charges - Notifications if your balance is low # Call to action None used. # Social proof - "With Rocket Money, I've been able to set customized budgets" – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered from the perspective of a real user of the product, discussing how they use the app in their daily life. # Storyline - 00:00–00:03 The creator begins the ad by explaining that she is getting married in 2026. - 00:03–00:05 She explains that things are starting to add up really fast, which acts as a setup of the problem. - 00:05–00:08 She introduces the product, saying that with Rocket Money, she is able to set customized budgets. - 00:08–00:12 She highlights the app's ability to see where the money is going, and to what categories. - 00:12–00:18 The creator reiterates the usefulness of the app as a way to be more mindful about spending habits, especially when saving for something big, like a wedding. This serves as a practical demonstration. - 00:18–00:25 The creator concludes the ad by sharing that the app will also notify you about upcoming charges or if your balance is low, to avoid overdraft and late fees.

# Ad summary A UGC-style ad promoting Rocket Money, a budgeting app that allows users to track their spending habits and set budgets. The ad features a woman speaking directly to the camera, highlighting the app's user-friendly interface and its ability to categorize spending, making it easy to identify areas where you're spending the most. # Brand positioning Rocket Money positions itself as a user-friendly and accessible tool for managing personal finances. The brand aims to occupy a space in the consumer's mind as a helpful solution for budgeting and tracking spending habits. It aligns with a lifestyle of financial awareness and empowers users to take control of their money, pushing against the norm of financial complexity and difficulty. The brand's positioning is primarily functional, emphasizing the simplicity and performance of the app in helping users save and manage their money better. # Product Rocket Money is a budgeting app designed to help users save and manage their money more effectively. It allows users to set up customized budgets and tracks spending across various categories, providing insights into where their money is going. The app highlights main spending categories such as shopping, food, and others, allowing users to identify where they're spending the most. It is presented as a user-friendly and easy-to-use system, addressing the purchase barrier of complex financial management tools. The app’s USP lies in its ability to provide clear insights into spending habits and its customizable budgeting features, making it easier for users to see where they can save money. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts between the speaker and screen recordings of the app, with smooth transitions. The production quality gives it a commercial look, balancing authenticity with a professional presentation. The pacing is consistent and moderate, supporting the informative tone. The cuts and text overlays are timed to align with the spoken words. # Hooks Spoken: Female 1: If y'all are anything like me, it's time to get back to the budget in 2026. Text overlay: 00:00–00:01 / it's time to get back to the budget in 2026 Visual: 00:00–00:03: A young woman with light skin, light eyes, and light pink blush on her cheeks faces the camera, smiling and gesturing with her right hand. She wears a blue sweater, gold hoop earrings, and a gold ring. Her dark brown hair is styled with small braids near her forehead and pulled back into a low ponytail. The background shows a neutral-toned wall, a pink pillow on a bed, and a ceiling fan. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the need to get back to budgeting, suggesting that the viewer may be struggling with managing their finances. “if y'all are anything like me it's time to get back to the budget in 2026.” # Value propositions - Easy app to help save and manage: The product is straightforward to use, which means users can quickly start saving and managing their money more efficiently. - Customized budget: Users can tailor their budgeting to their specific needs, helping them stay on track with their financial goals. # Benefits - Save and manage your money better - Helpful to see like insights # Features - Easy app - Easy system - Customized budget - Main categories # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer sharing their personal experience and use of the Rocket Money app. # Storyline - 00:00–00:03 The ad begins with a direct address to the viewer, with the speaker stating that if they are anything like her, it's time to get back to the budget in 2026. This sets the stage for the ad's topic, introducing a shared experience of needing to manage finances. The perspective is from a relatable individual, creating a sense of camaraderie with the audience. - 00:03–00:07 The speaker introduces Rocket Money as the tool she uses to help save and manage money. This transitions the focus to the product being advertised, positioning it as a solution to the budgeting problem. - 00:07–00:11 The speaker highlights the app's ease of use, noting that it's a 'really easy app to help save and manage your money better.' She describes that 'they have a really easy system that helps you set up like a customized budget.' This emphasizes the app's accessibility and customizability, directly addressing potential user concerns about complexity. - 00:11–00:27 The speaker notes that 'the coolest part about it, which I find really helpful, is it will tell you like the main categories where you're spending money.' She offers examples such as shopping and food and shares that 'for me, it's definitely food because I'm always ordering lunch at the office.' This illustrates the app's ability to provide insights into spending habits, making it easier to identify areas where one is spending the most money.

# Ad summary The ad showcases the Rocket Money app, presenting it as a solution for managing and canceling unwanted subscriptions, tracking spending, and potentially getting refunds on overspent money. The ad features a female creator reacting to a comment and using the app to cancel subscriptions, highlighting its benefits. # Brand positioning Rocket Money is presented as an all-in-one personal finance app designed to simplify money management, especially for younger consumers overwhelmed by subscriptions and budgeting. The brand positions itself as a helpful tool, offering features like subscription tracking and cancellation, budget setting, and credit score monitoring. It directly addresses the pain point of forgotten subscriptions and aims to make financial assistance accessible and easy to use, promoting a sense of control and empowerment over one's finances. The app targets those who find traditional budgeting methods too complex or time-consuming, leaning into a functional and accessible approach. # Product Rocket Money is an all-in-one personal finance app designed to help users manage their finances more effectively. The app works by allowing users to track their subscriptions in one place, find subscriptions they may have forgotten about, and cancel them directly within the app. Key features include the ability to view subscriptions, monitor spending, set budgets, and track credit scores. The app is presented as a solution for individuals struggling to keep track of recurring charges and overspending, particularly on takeout and subscriptions. It addresses the challenge of forgetting about subscriptions, offering a way to quickly identify and cancel them. The app claims it can even help users get refunds on certain expenses, positioned as the best budgeting app out there. # Visual style The ad has a casual, UGC-style aesthetic, making it feel relatable and authentic. The editing consists of quick cuts to maintain a brisk pace, around 20 cuts per minute. The production quality is hybrid, blending user-generated content with clean app demos. There's a mix of static shots and camera movement, with foreground text overlays timed to voiceover lines, enhancing comprehension and engagement. # Hooks Spoken: 00:00–00:05 You know what Karen? [sarcastic] Yes. Yes, I DO need serious financial assistance, okay? Cause it actually is that hard! Text overlay: 00:00–00:05 You know what Karen? / 00:01–00:02 YES / 00:01–00:05 Yes I DO need / 00:03–00:05 serious financial assistance / 00:04–00:05 OKAY? / 00:04–00:05 Cause it actually is that hard! Visual: 00:00–00:05 The shot is close-up, eye-level, and stationary, showing a woman (25–35, light skin, light brown hair) in front of a gradient fuchsia to dark magenta background. She wears blue shirt and heart-shaped yellow-tinted sunglasses. To the left is a comment bubble from “Karen S.”. The woman speaks directly to the camera while holding a small lavalier microphone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of losing money on unwanted or forgotten subscriptions, especially on recurring services like takeout and digital content. # Value propositions - The app lets you see your subscriptions in one place. - The app allows you to cancel them in the app. - Rocket Money will try to get you refunds on some of that money. # Benefits - Cancel subscriptions in the app - May be eligible for refunds # Features - Subscription tracking in one place - Find subscriptions you forgot about - Cancel subscriptions in the app # Call to action Download it today # Point of view - Customer 100% – The ad is delivered from the point of view of a relatable customer of the app, sharing her personal experience and opinion. # Storyline - 00:00–00:05 00:00–00:05 The ad starts with a comment from "Karen" suggesting that money management is simple and those who need help need "serious financial assistance." A woman responds sarcastically, agreeing that financial assistance is needed because it's actually hard. This sets up the problem the app solves from a relatable, frustrated user POV. - 00:05–00:11 00:05–00:11 The woman shares that she spent 20% of her income last month on takeout and subscriptions she thought she had already canceled. This personal anecdote establishes the user's pain point, reinforcing the need for a solution and enhancing relatability. - 00:11–00:14 00:11–00:14 She introduces Rocket Money as the solution to her problem, highlighting the app's ability to do it all. The perspective shifts to showcase the app's functionality, positioning it as an effective tool for money management from the brand's POV. - 00:15–00:19 00:15–00:19 The woman describes specific features of the app, showing how it consolidates subscriptions in one place and helps users find forgotten subscriptions. This demonstrates the app's ease of use and problem-solving capabilities, reinforcing its value proposition. - 00:19–00:24 00:19–00:24 She emphasizes that subscriptions can be canceled within the app and that it can even get refunds for users. This enhances the app's appeal, further solidifying its value proposition from the user POV. - 00:24–00:29 00:24–00:29 The woman concludes by calling Rocket Money the best budgeting app and tells "Karen" to download it to avoid missing out on money. This reinforces the app's superiority and provides a direct call to action. - 00:30–00:36 00:30–00:36 The ad closes with a visual of the Rocket Money app and a download prompt, reinforcing the brand's identity and offering an immediate way to engage.

# Ad summary In this ad for Rocket Money, a woman in a wedding dress jokingly explains that she is reading ad copy for her vows because the wedding was too expensive. She lists the benefits of Rocket Money and promises that she chooses Rocket Money forever. # Brand positioning Rocket Money is presented as the all-in-one personal finance app that helps users save money by finding and canceling subscriptions, categorizing expenses, and keeping finances safe. The brand aims to occupy a space in the consumer's mind as a user-friendly and reliable tool for managing personal finances and avoiding overspending. By aligning with the values of financial responsibility, convenience, and peace of mind, Rocket Money promotes a lifestyle where users can easily stay on top of their financial health. The brand pushes against the norm of complex financial management by offering a simple and accessible solution, focusing on the functional benefits of the app while also promoting the emotional reassurance of financial security. # Product Rocket Money is advertised as an all-in-one personal finance app designed to help users save money and manage their finances effectively. The app works by finding and canceling unused subscriptions with just a few taps and no customer service needed. It also categorizes expenses, providing users with a clear overview of their spending habits, thereby keeping them safe from overspending. Rocket Money's premium features can save users up to $740. This product is worth trying because it offers a simple and convenient way to control subscriptions and expenses, leading to potential savings and greater financial awareness. # Visual style The ad has a slightly polished commercial aesthetic, with a clean and bright environment. The editing style consists of static shots with occasional jump cuts timed to some of the voiceover lines. The ad maintains a consistent pacing. # Hooks Spoken: 00:00–00:07 I've been saving myself 30 years, waiting for someone like you to come along and I'm so glad I did and speaking of saving Text overlay: 00:00–00:01 the wedding was so $$$ / 00:00–00:01 I had to make my vows an ad / 00:00–00:03 I'VE BEEN / 00:00–00:03 SAVING MYSELF THIRTY YEARS / 00:02–00:05 WAITING FOR / 00:02–00:05 SOMEONE LIKE YOU TO / 00:04–00:05 COME ALONG / 00:05–00:06 AND I'M SO GLAD I / 00:06–00:07 DID AND SPEAKING OF SAVING Visual: 00:00–00:07 A woman stands in front of a light gray wall. She is wearing a white, off-the-shoulder wedding dress and pearl earrings. She holds a small notepad in her hands and looks directly at the camera while speaking. Her hair is blonde and styled to the side. To the right of the woman is a large mirror and a white electrical outlet and wire along the wall. # Funnel stage Consideration # Pain points Unused subscriptions – "What I don't want for the rest of my life are unused subscriptions" # Value propositions - It is easy to find and cancel subscriptions with just a few taps and no customer service needed. # Benefits - Save you up to $740 - Keeps me safe from overspending # Features - The app finds and cancels unused subscriptions - The app categorizes expenses # Call to action Download the app today. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman who is supposedly reading the ad from the vows she is writing to her partner. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a woman dressed in a wedding gown reading from a notebook. She claims she's been saving herself for 30 years, waiting for the person she is about to marry to come along and that she is so glad that it is him. - 00:07–00:14 00:07–00:14 She transitions into advertising Rocket Money, claiming that it can save users up to $740 when they use all of the app's premium features. - 00:14–00:22 00:14–00:22 The woman returns to reading vows, calling her partner her best friend, rock, and the one that makes her laugh the most. She expresses that she can't wait to spend her life with him. - 00:22–00:35 00:22–00:35 Back to ad copy, the woman reads that what she doesn't want for the rest of her life is unused subscriptions. She explains that she uses Rocket Money to find and cancel them with a few taps and no customer service needed. - 00:35–00:51 00:35–00:51 The woman continues with her vows, promising to be faithful, patient, kind, and to support her partner's dreams, comfort him in times of need, and always keep him safe. - 00:51–00:58 00:51–00:58 She goes back to the ad copy, explaining that she chooses him forever and chooses Rocket Money because love is blind, but finances shouldn't be. This is a direct response to her prior point.

# Ad summary This ad promotes Rocket Money, an all-in-one personal finance app that scans your accounts to identify subscription fees and recurring charges. The ad features a financial coach who recommends the app to her clients because it cancels unwanted subscriptions and automatically tracks expenses to prevent money leaks. She presents the app as a solution to the problem of losing hundreds of dollars every month on forgotten subscriptions. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that empowers users to take control of their spending and build wealth. The brand is positioned as a practical tool recommended by financial coaches, making financial management simple and accessible. By helping users identify and cancel unwanted subscriptions, as well as track expenses, Rocket Money aims to be the go-to solution for plugging 'money leaks' and redirecting funds toward emergency savings or investments. The brand uses a functional approach, emphasizing efficiency and tangible financial outcomes. # Product Rocket Money is an all-in-one personal finance app designed to help users track and manage their spending. It scans accounts to identify recurring subscription fees and charges, allowing users to cancel unwanted subscriptions directly through the app. The app is designed for anyone who wants to stop 'money leaks', track expenses automatically, and save money. The app automatically scans your accounts and finds every subscription fee and recurring charge. Rocket Money cancels unwanted subscriptions and tracks every expense automatically. The app can help you plug money leaks, which helps you fix them and then invest your savings. # Visual style The ad features a polished UGC style with a clean, well-lit home environment. The editing involves quick cuts between the woman speaking and screen recordings of the app. The visual style supports a trustworthy and approachable tone, enhancing the perception of the woman as a credible financial coach. # Hooks Spoken: Female 1: Have you ever gotten to the end of the month and wondered where all of your money went? Text overlay: 00:00–00:02 Have you ever gotten to the end of the month and wondered (Emoji of a calendar, moneybag, and happy face) / 00:01–00:03 MONEY (Emoji of a thinking face) Visual: 00:00–00:03 A woman stands in a home interior with a staircase and white walls in the background. She is wearing a white blazer, a necklace, and gold hoop earrings. Various animated icons appear around her head: a calendar, a money bag, and a happy face, replaced by a thinking face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of losing track of monthly expenses and subscriptions: 'Have you ever gotten to the end of the month and wondered where all of your money went?' # Value propositions - App saves time and effort in identifying and canceling unwanted subscriptions, putting the user in control of their finances. - App allows users to build wealth and invest savings by fixing money leaks and tracking expenses. # Benefits - Plug those leaks by canceling unwanted subscriptions - Invest your savings - Build wealth # Features - Automatically scans your accounts - Finds every subscription fee and recurring charge - Cancels unwanted subscriptions - Tracks every expense automatically # Call to action Download the app # Social proof - "As a financial coach, I recommend Rocket Money to all of my clients" – Female 1 (Financial Coach) # Point of view - Brand 60% – The ad features direct demos of the app’s UI and promotional copy that highlights key features. - Expert 40% – A financial coach speaks directly to the camera about the value of Rocket Money. # Storyline - 00:00–00:02 The ad begins with a question to engage the viewer, highlighting the problem of money disappearing without awareness. This is intended to make the viewer reflect on their own spending habits. - 00:03–00:07 The financial coach introduces the concept of 'money leaks' and their impact on wealth accumulation. The intention is to educate the viewer and highlight a potential problem they may not be aware of, from the perspective of a financial expert. - 00:07–00:10 The coach suggests that forgotten subscriptions add up to hundreds every month, escalating the problem and setting the stage for a solution. The visual of multiple subscription charges appearing at once amplifies the problem. - 00:11–00:13 The coach recommends Rocket Money as a solution, shifting the narrative to the positive aspects of using the app. The recommendation is presented as expert advice from a financial coach, which gives it credibility. - 00:13–00:19 A demo of the app’s features is shown, highlighting its ability to scan accounts, identify subscription fees, and recurring charges. This provides visual proof of the app's functionality and value. - 00:19–00:23 The coach emphasizes that users could be losing hundreds of dollars each month and thousands per year to these money leaks. This is designed to drive home the financial impact of the problem and create a sense of urgency. - 00:24–00:27 The coach highlights the potential to redirect those funds to emergency funds or investments. This creates a positive association with financial security and future planning. - 00:27–00:34 The ad demonstrates the app’s ability to cancel unwanted subscriptions and track expenses. This shows how Rocket Money addresses the identified pain points and delivers tangible results. - 00:35–00:38 The coach reiterates the importance of fixing money leaks to build wealth. The intention is to instill the belief that managing spending is a prerequisite for financial success. - 00:38–00:42 The ad concludes with a call to action to download the app and discover the extent of the viewer's money leaks. The intention is to prompt immediate action and provide a solution to the problem presented throughout the ad.

# Ad summary A woman discusses her experience using the Rocket Money app and its many features, including its ability to catch forgotten subscriptions, create a budget, analyze spending, and help lower your internet bill. # Brand positioning Rocket Money is presented as an all-in-one budgeting and financial management app. It's positioned as a tool that helps users track spending habits, identify unwanted subscriptions, and save money by negotiating bills. The brand aims to occupy a space in the consumer's mind as a user-friendly, effective solution for managing personal finances. The tone of the ad is casual and relatable, aligning with a lifestyle where financial awareness and convenience are valued. Rocket Money pushes against the norm of financial complexity and inaccessibility by presenting itself as a simple, efficient tool for anyone looking to gain control over their finances. The brand positioning is primarily functional, emphasizing the app's features and capabilities, but also taps into the emotional benefit of financial security and peace of mind. # Product The Rocket Money app is a personal finance tool designed to help users manage their money more effectively. It identifies subscriptions you're paying for, cancels unwanted subscriptions, and helps users track when their subscriptions will charge again. The app also features a calendar that shows when subscriptions will charge, a budgeting section to help users check their finances, and spending analysis to track where money is going. Additionally, the app helps users create budgets and even works to lower their internet bill. The app aims to address the common pain points of overspending, forgotten subscriptions, and difficulty in managing personal finances. It offers a user-friendly interface and a range of tools to make budgeting and saving money more accessible. # Visual style The ad has a UGC feel, with a casual and authentic presentation. It features quick cuts and a fast-paced editing rhythm to maintain viewer engagement. The production quality is simple, aligning with a down-to-earth tone. There is a visual motif of text overlays that highlight key phrases and reinforce the message. The pacing is consistent, with cuts timed to the beat of the background music. # Hooks Spoken: 00:00–00:02 So I finally downloaded that Rocket Money app. Let's see if it's any good. Text overlay: 00:00–00:02 That VIRAL Rocket Money app... IS IT WORTH IT?! / 00:00–00:02 So I finally / 00:00–00:02 Rocket Money app / 00:01–00:02 let's see if it's any good... Visual: 00:00–00:02 A woman with curly brown hair, fair skin, wearing a red top and braces, stands in a room with white walls. She holds a small microphone and speaks to the camera with a smile. # Funnel stage Middle of funnel (Consideration) # Pain points Paying for 17 subscriptions totaling almost $600 a month. The woman in the ad clearly signals her frustration when realizing she's paying for so many subscriptions, describing her total monthly spending as "insane." # Value propositions - Find subscriptions you didn't know you had - Reduce the cost of your monthly subscriptions # Benefits - Identifies subscriptions you're paying for - Cancels unwanted subscriptions - Tracks when subscriptions will charge again - Shows exactly when subscriptions will charge again - Analyze spending - Helping me create a budget that could actually help me save money - Help me lower my internet bill # Features - Subscription tracking - Subscription cancellation - Calendar view of upcoming charges - Budgeting section - Spending analysis - Bill lowering # Call to action Download it today # Social proof - I've heard from people who have used this app for years to check out the budgeting section – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a woman who is using the app herself. # Storyline - 00:00–00:02 00:00–00:02 A woman introduces that she finally downloaded the Rocket Money app and will be seeing if it's any good. This is intended to start the viewer off from the perspective of someone who is trying the product for the first time and intends to see if it will work out for them. The tone is casual and positive. - 00:03–00:08 00:03–00:08 The woman shares that the app caught that she was paying for 17 subscriptions totaling almost $600 a month. This is intended to show the audience that the app can help reveal unknown subscriptions that they're paying for. The tone is informative and concerned. - 00:08–00:11 00:08–00:11 The woman shares that you can cancel extra subscriptions right there in the app. The message intends to display how convenient and easy to use the app is. The tone is excited. - 00:11–00:16 00:11–00:16 The woman shares that the app has a calendar which shows exactly when subscriptions will charge again. The intention is to show the organization and utility of the product and its features. The tone is happy. - 00:16–00:19 00:16–00:19 The woman references hearing from people who have used the app for years to check out the budgeting section. This is meant to encourage the viewer to try the app's budgeting section for themselves. The tone is casual and friendly. - 00:19–00:24 00:19–00:24 The woman is surprised to see that she spent almost $700 last month on food delivery, which she calls insane. This part intends to make the viewer consider their own spending habits and whether they need an app like this for themselves. The tone is shocked and silly. - 00:25–00:29 00:25–00:29 The woman shares that the app analyzed her spending and it's helping her create a budget that could actually help her save money. This part intends to get the viewer excited about the potential benefits of the app. The tone is excited and persuasive. - 00:29–00:32 00:29–00:32 The woman shares that the app is even working to help her lower her internet bill. This is intended to show the audience how useful and multifaceted the app is. The tone is persuasive and happy. - 00:32–00:37 00:32–00:37 The woman says that Rocket Money is the best budgeting app of 2026 hands down. This part is designed to get the viewer to consider downloading the app themselves. The tone is confident and enthusiastic. - 00:38–00:41 00:38–00:41 The woman encourages the viewer to download the app today, saying that she bets they're missing out on some cash. This part intends to directly encourage the viewer to download the app. The tone is light and convincing.

# Ad summary This image ad employs humor to present the value of this app by depicting a cat claiming its bills organized themselves. # Brand positioning The ad does not directly mention the brand name. However, the brand identity appears to be playful and modern and focuses on helping people manage their finances. The advertised brand seeks to occupy the space of user-friendly and convenient technology that is easy to use and offers practical solutions to financial management. # Product The product featured is a finance management application which is presented on the screen of a smartphone device. The interface breaks down spending into categories such as “Catnip”, “OnlyCats”, and “Salmon.” The app is for anyone who wants to better understand where their money is going and what they're spending it on. # Visual style The ad uses a whimsical and humorous visual style. It blends a realistic photo of a cat with digital graphics and a colorful, dreamy background. The image has a meme-like quality, aiming for a lighthearted and attention-grabbing presentation. The typography is bold and easy to read, contributing to the ad's playful tone. The overall design seems tailored for in-feed sharing. # Hooks Headline: Look mom! My bills organized themselves # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of disorganized and difficult bill management, as highlighted by the playful claim that "My bills organized themselves". # Value propositions - An app that organizes your bills for you # Benefits - Bills organized # Features - Spending Categories - Tags # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the image is from the brand promoting its app. This is evident as the app interface is showcased in an appealing way and paired with a humorous message. # Storyline - The ad depicts a cat alongside a smartphone with a finance app, using humor to imply that managing finances can be surprisingly easy. The creative seeks to imply the app is easy enough for anyone (even a pet) to use. This story is told from the point of view of the brand.