How DROOL Advertises on Meta

# Ad summary A person places various pieces of art on the walls of different rooms in a home. # Brand positioning This ad does not feature a brand or product for sale. The creative concept focuses on lifestyle curation and appreciation for art in interior design. # Product This ad does not feature a specific product for sale. The products featured in this ad are art pieces in various styles. These art pieces are placed on walls in different rooms of a home. # Visual style The ad has a polished aesthetic and a quick cut editing style. The production quality is high end. # Hooks Spoken: 00:00–00:03: "Why are you always at home?" Text overlay: 00:00–00:15: "Why are you always at home?" Visual: 00:00–00:01: A person carries a piece of framed art in a living room. The art depicts an aurora borealis over Tokyo. The room has an abstract patterned rug, a black couch, and a decorative red stool. / 00:01–00:02: The person hangs a different framed art piece on the wall. The art depicts different abstract patterns in red and white. The person walks past the art. / 00:02–00:03: The person hangs a different framed art piece on the wall. The art depicts a black and white graphic. The person walks past the art. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Various pieces of art # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of the person curating the art. # Storyline - 00:00–00:03 The ad opens with the question, "Why are you always at home?" - 00:00–00:15 00:00–00:15: The creator carries art pieces and mounts them on the wall in different rooms of the house. The creator proceeds to sit down in front of the art after mounting.

# Ad summary In this ad, the founder of Drool explains the three reasons he started the print store. # Brand positioning DROOL is an art print store that aims to provide affordable, high-quality art prints by curating unique pieces and utilizing top-tier printing processes. Positioning itself against the norm of overpriced art and poor-quality prints, DROOL appeals to those seeking accessible and aesthetically pleasing art for their living spaces. The brand emphasizes reasonable pricing without compromising on artistic value or production standards, seeking to democratize art ownership and make it more attainable for a broader audience. # Product DROOL offers a curated collection of art prints that cater to individuals looking to decorate their spaces with unique and high-quality pieces without breaking the bank. The brand explicitly addresses the common frustrations of expensive and poorly made prints available on the market. DROOL addresses these issues by combining quality curation with high-quality printing processes, all offered at reasonable prices. # Visual style The ad has a UGC aesthetic. It uses a mix of static shots and quick cuts, giving it a fast pace that aligns with social media trends. The production quality appears to be a hybrid between a casual, homemade video and a more polished commercial. The pacing is quick with a BPM of around 120, and the cuts and text are timed with the speaker's dialogue. # Hooks Spoken: Male 1: I'm Alex, the founder of art print store Drool, and these are the three reasons why I started it. Text overlay: I'm Alex / art print store DROOL / and these are the 3 reasons Visual: 00:00–00:04: A man with light skin, styled with a beanie, sits cross-legged on a black leather couch in a brightly lit room. Behind him is a white wall adorned with framed art prints. To his left, a laptop rests on a stand, decorated with stickers. He is holding what appears to be an earbud microphone to his mouth as he speaks directly to the camera. The camera is stationary and captures a medium shot of the man. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that the options for affordable art either suck or are of bad quality. # Value propositions - Combines great curation with really high quality printing processes at a price that is reasonable. # Benefits - Affordable art - Unique pieces - Reasonable prices # Features - Curated art prints - High-quality printing processes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The founder speaks for the brand # Storyline - 00:00–00:04 The founder introduces himself and the brand - 00:04–00:07 00:04–00:07: He introduces the first reason he started the brand: other affordable art websites sucked. This is conveyed from the brand's perspective in response to the founder's intro. - 00:07–00:11 00:07–00:11: He introduces the second reason he started the brand: the quality of most print stores is terrible. This is conveyed from the brand's perspective in response to the founder's intro. - 00:11–00:18 00:11–00:18: He introduces the third reason he started the brand: not all art has to be stupidly expensive. This is conveyed from the brand's perspective in response to the founder's intro. - 00:18–00:26 00:18–00:26: The founder discusses how he is building the best online print store. This is conveyed from the brand's perspective.

# Ad summary A woman unpacks two prints from DROOL Art and styles them in her apartment. # Brand positioning DROOL art is positioned as a purveyor of trendy and desirable wall art. The brand aligns with a modern, urban lifestyle, and emphasizes an aesthetic that is eye-catching and unique, pushing against the norms of traditional, generic art prints. The brand's positioning is both functional, in that it provides art for home decor, and emotional, by evoking a sense of excitement and trendiness. # Product DROOL art is a brand of wall art prints. In the ad, the prints are shown in black frames, with a variety of designs. One print features a close up of a truck, another is a blue hued image of a plant, and another has an image of concentric circles and lines. The prints are suitable for any room of the home, as they are shown in the kitchen, hallway, and living room. The ad speaks to the prints as being new and desirable, and emphasizes that you know it has to be DROOL, indicating that DROOL art is special and worth having. # Visual style The ad has a UGC feel, with casual camera work and a natural vibe. The editing style consists of quick cuts between shots, enhancing the fast pace. The production quality suggests a hybrid approach, blending a polished commercial aesthetic with the authenticity of user-generated content. There are shifts in pacing, with some moments of slower, more deliberate shots interspersed with quick cuts. Cuts and product actions are often timed to the beat of the music, creating a sense of rhythm and energy. # Hooks Spoken: 00:00–00:01 [Excitedly] New prints!!! Text overlay: 00:00–00:01 New prints !!! / 00:00–00:01 you know it has to be DROOL Visual: 00:00–00:02 A woman stands in a modern, urban apartment. The background features a living room with a white couch, zebra print rug, and a large window showing a night cityscape. To the right, there is a kitchen island with granite countertops and modern decor. The woman is holding a framed print in front of her face. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - You know it has to be DROOL # Benefits - New prints!!! # Features - Wall art - Prints # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer unboxing and styling the brand’s art. # Storyline - 00:00–00:03 00:00–00:03 The creator stands in front of the camera holding a framed print in front of her face. She then lowers it and shows the print to the camera, and then shows another print. - 00:03–00:08 00:03–00:08 The creator walks to a kitchen island where a shipping box is waiting. She begins to open the box and unpacks the prints, showing them off to the camera. - 00:08–00:17 00:08–00:17 The creator walks to different locations in her apartment, placing the prints on the wall, counter, and bookshelf. - 00:17–00:25 00:17–00:25 The camera pans around the room, showing the prints placed in different locations and zooming in on them.

# Ad summary This ad features a woman spending time at home doing a variety of activities. The ad poses the question of "Why are you always at home?" The response is because her home is great, because she furnished it with DROOL products. # Brand positioning DROOL is a homewares brand that inspires people to stay home. They position themselves as a brand that is proud to create a space that people love so much that they never want to leave. They want consumers to value their home space and prioritize making it a place they truly enjoy spending time. # Product DROOL is a home furnishing brand with a wide variety of furniture, home decor, and other homewares. In this ad, a large, modular, corduroy couch is featured prominently. It is displayed being used for many different activities, including lounging, reading, working, and taking photos. It is shown to be versatile and comfortable. # Visual style This ad has a UGC style visual feel, but has a relatively clean and polished execution. The editing style is simple, and the cuts are timed with the music. The colors are natural. The pacing is moderate. # Hooks Spoken: 00:00–00:08 Why are you always at home? Text overlay: 00:00–00:08 "why are you always at home?" Visual: 00:00–00:02 The camera is positioned far away, capturing the full couch and most of the room. A woman is lying on a large grey corduroy couch. She is wearing a matching maroon set and holding a phone. Behind the couch are three large framed posters. The room has wood floors and white walls. There is a large plant to the right of the couch and a glass coffee table. / 00:02–00:04 The woman is now sitting up on the couch, reading a book. / 00:04–00:06 The woman is standing on the couch, taking a photo with her phone. / 00:06–00:08 The woman is sitting on the couch talking on the phone. # Funnel stage Top of funnel (Awareness) # Pain points The feeling that one's home is not a place they want to spend much time. # Value propositions - You'll want to stay home because your home is great. # Benefits - A comfortable and versatile piece of furniture that can be used for many activities. - The brand encourages spending more time at home. # Features - Large, modular couch - Corduroy fabric # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the point of view of a customer who uses the product. # Storyline - 00:00–00:08 00:00–00:08 A woman is lounging on a couch and the text overlay reads, "why are you always at home?" The woman gets up and proceeds to use the couch for a variety of activities, including taking photos, reading, and taking a phone call. - 00:08–00:10 00:08–00:10 The text overlay reads, "Because my home is great". The next text overlay is the brand's name, DROOL.

# Ad summary This ad promotes DROOL's XL prints, suggesting they are ideal for those who are newly single and looking to refresh their space to move on. The ad showcases various XL prints, emphasizing their boldness and ability to transform a space and make a statement. It encourages viewers to treat themselves to something from DROOL's collection today. # Brand positioning DROOL positions itself as a brand that offers bold, graphic, and XL prints that serve as statement pieces for home decor. The brand aligns with a lifestyle that values self-expression and the ability to instantly transform one's space, especially during significant life changes like a breakup. It pushes against the norm of small, subtle art pieces by offering XL prints that demand attention. DROOL's positioning is both emotional, as it ties into moving on and starting a new chapter, and functional, as it provides a way to refresh and make a statement with home decor. # Product DROOL's XL prints are large-format art pieces designed to make a bold statement in home decor. These prints are intended for individuals looking to refresh their space and move on to a new chapter in their life, particularly after a breakup. The ad highlights their size, graphic designs, and ability to transform a space instantly. DROOL's XL prints are presented as a contrast to small pieces that blend in, emphasizing their uniqueness and ability to make a statement, announcing, "This is mine now." The prints are versatile, serving as the perfect backdrop for any space and offering a way to treat oneself. # Visual style The ad has a UGC feel. It is brightly lit and uses quick cuts and smooth transitions to showcase the various art prints. The editing rhythm is fast-paced to keep the viewer engaged. The cuts, text, and product actions are synced to the voiceover lines. # Hooks Spoken: Newly single? / Studies say that refreshing your space is the best way to move on. Text overlay: Newly single? / DROOL (website) / Studies say that Visual: 00:00–00:00: A woman sits on a bed in a brightly lit room. She is wearing a striped robe and looks directly at the camera. The bed has dark grey sheets and a wooden frame. Behind her is a black headboard with a piece of artwork and to the right of the bed is a white radiator. / 00:01–00:02: A woman uses her finger to scroll on an iPad screen with the DROOL website open. She is sitting on a red chair and is wearing a purple sweater and blue jeans. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dealing with a breakup and wanting to move on and refresh your space. # Value propositions - DROOL's XL prints can help you move on after a breakup. - DROOL's XL prints are bold and graphic. - DROOL's XL prints transform your space. # Benefits - Refreshing your space is the best way to move on. - Instantly transform your space - Perfect backdrop for your next chapter # Features - DROOL's XL prints # Call to action SHOP NOW # Point of view - Customer 20% – The ad starts with a question that addresses a customer pain point. - Brand 80% – The ad continues to state how DROOL is your home's fresh start. # Storyline - 00:00–00:00 The ad starts with a question that addresses a customer pain point. - 00:00–00:03 The ad then states that studies suggest that refreshing your space is the best way to move on. - 00:03–00:07 The ad then transitions to a Brand perspective. - 00:04–00:07 The ad shows how the prints are unlike small pieces that blend in. - 00:07–00:10 The ad states XL pieces announce "this is mine now." - 00:10–00:15 The ad then displays how bold, graphic prints can transform your space. - 00:12–00:15 The ad claims that the prints make the perfect backdrop for your next chapter. - 00:15–00:19 The ad then transitions to a recommendation for the customer. - 00:15–00:19 The ad requests that you treat yourself to something from DROOL's collection today.

# Ad summary This ad promotes Drool XL prints, and their impact on the home. Several individuals are shown carrying, installing, and enjoying the XL prints in their homes, emphasizing how the prints elevate the feel of a room, making it look more expensive without spending more money. The ad encourages viewers to upgrade to XL prints to add an intentional feel to their space. It concludes with a call to action to shop the print collection. # Brand positioning Drool is presented as a brand that offers XL art prints to elevate any space. The brand seems to position itself as offering art that can make a space feel intentional and more elevated, without spending more. Drool challenges the norm that art needs to be expensive to be impactful, focusing on the size and statement of their pieces. The brand promotes an emotional connection to their product, emphasizing how it makes a space 'feel' more put-together, rather than focusing on functional aspects like durability or material. # Product The advertised product is Drool's XL art prints, framed in a simple black frame. These prints are portrayed as a means to instantly elevate and make a space feel intentional and more expensive without spending more. The XL size is emphasized as the key USP, contrasting smaller prints that 'work, but they don't always pull a room together'. The product is marketed for home decoration, targeting individuals looking to enhance their living spaces. There are a variety of styles, and it is implied that these prints address the purchase barrier that home decor can be too expensive. # Visual style The ad has a mixed aesthetic, combining polished commercial shots with UGC-style content. Editing includes quick cuts and transitions timed to the audio. The pacing remains consistent throughout the ad, and the quick cuts paired with upbeat music create a sense of movement and energy. # Hooks Spoken: 00:00–00:03: I used to think size didn't matter until I went XL. Text overlay: 00:00–00:03: I used to think / 00:01–00:03: didn't / 00:02–00:03: I went Visual: 00:00–00:01: Two people are shown carrying a large framed print through an art gallery. The print has an image of a tree on it with Japanese writing. The gallery has white walls with other various framed pieces. / 00:01–00:03: A person in a white outfit is holding up a framed print that says Tokyo on the wall above a black futon. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that home decoration and art can be expensive, making it difficult for individuals to create a stylish and intentional living space without breaking the bank. The ad addresses this by offering XL prints that make a space look expensive without spending more. # Value propositions - Make the whole place looks expensive without spending more: Provides luxury aesthetics without the luxury price tag. # Benefits - Make the space feel intentional - Instantly more elevated - The whole place looks expensive without spending more # Features - XL prints # Call to action Hit the link and shop the print collection # Point of view - Brand 75% – The majority of the ad is told from the brand's perspective through a clear voiceover. - Customer 25% – The ad features diverse individuals interacting with the product in various settings. # Storyline - 00:00–00:01 The ad starts with a man and woman carrying a large framed print into a room. - 00:00–00:03 A male voiceover introduces the concept that "size didn't matter until I went XL," setting the stage for the product. - 00:03–00:05 The text overlay states that the viewer needs to "upgrade to XL prints," emphasizing the core message. - 00:06–00:08 A woman dances in her apartment in front of art, and the voiceover shifts to explaining that "smaller ones work, but they don't always pull a room together," - 00:09–00:11 Several people are shown carrying the XL prints into various rooms. The voiceover suggests "that's why Drool's XL prints are perfect." - 00:11–00:15 People are seen installing and arranging the large prints as the voiceover states, "They make the space feel intentional and instantly more elevated." - 00:16–00:19 A customer browses the Drool website on a tablet, followed by people admiring art as the voiceover states, "And once they're up, the whole place looks expensive without spending more." - 00:19–00:22 The ad shows multiple people posing with the Drool prints as the voiceover prompts, "Ready to go XL? Hit the link and shop the print collection." - 00:23–00:25 The Drool logo appears on a black screen with a CTA, and the ad concludes.

# Ad summary This ad showcases different individuals doing every day activities while showing off framed wall art. The brand sells wall art that brings color and style to any room. # Brand positioning The brand is presented as a source for stylish wall art that reflects individuality and a love for interior design. It aims to occupy a space in the consumer's mind as a provider of curated art pieces that enhance the aesthetic appeal of living spaces. The brand aligns with values of creativity, personal expression, and an appreciation for modern design trends. The brand pushes against the norm of plain walls and instead is for people to want to create an aesthetically pleasing space. The brand positioning is emotional and functional, offering an elevated art that complements various lifestyles and preferences. # Product The product featured is framed wall art. The art comes in different colors, images, and themes. The posters add aesthetic to any living space. They are for anyone who enjoys decorating their home with eye-catching pieces. # Visual style The ad has a polished visual style. The video is edited with quick cuts. The production quality appears to be a hybrid of UGC and polished commercial with an upbeat tone. The pacing is fast. # Hooks Spoken: 00:00–00:07 [Singing] I'm feeling like baby wanna kiss me, I'm feeling like baby wanna kiss me, I'm feeling like baby wanna kiss me, I'm feeling like baby wanna kiss me. Text overlay: 00:00–00:07 "You never leave the house" Visual: 00:00–00:02 A man stands on a ladder in a room with gray floors and white walls. In the background there is framed wall art with an assortment of plants and furniture. The man is fair-skinned and has brown hair. He is wearing a red and white flannel with denim jeans. He hangs art on the wall. / 00:02–00:05 A man is holding framed art in a bright white room. The framed art is of peaches. He is Black, has black curly hair, and is wearing a white t-shirt with graphic designs. In the background are several posters and furniture pieces. / 00:05–00:07 A man is holding framed art in a white room with wood floors. The framed art is a green and blue bonsai tree. The man is light-skinned, has red hair, and is wearing a white t-shirt. In the background there is a couch and several posters. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is having a house that is not styled with interesting art. # Value propositions - The brand sells framed art that is perfect for styling any room. # Benefits - Style any room - Adds personality to any room # Features - Wall art - Framed art # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video uses visuals of people in their homes that are meant to represent a variety of customers. # Storyline - 00:00–00:02 00:00–00:02 The video shows a man standing on a ladder hanging up a wall poster. This is conveying that the brand offers a variety of art that is suited for different spaces. - 00:02–00:05 00:02–00:05 The video shows a man carrying framed art that is a poster of peaches. This is conveying that the brand offers a variety of art that is suited for different spaces. - 00:05–00:07 00:05–00:07 The video shows a man holding a wall art poster and hangs it on the wall. The video conveys that the brand makes different art for various interior styles. - 00:07–00:09 00:07–00:09 The video shows a man carrying framed art that is a poster of peaches, smiling at the camera. This conveys that the brand makes a variety of art that fits any interior style. - 00:09–00:12 00:09–00:12 The video shows a man walking through a home, holding the framed art poster. This shot conveys the art's versatility and complements any home space. - 00:12–00:14 00:12–00:14 The video shows a man sitting on a couch in front of wall art. This conveys that the brand makes art that can fit any home setting.

# Ad summary This ad shows a woman in her expensive-looking home boasting about how she feels rich because she bought a Drool product. # Brand positioning Drool is presented as a luxury product brand, with the name itself suggesting a high level of desire and quality. The ad features a woman, presumably an influencer, in an upscale, modern home. She states she is "feeling rich because..." she bought a Drool product, positioning the brand as a symbol of wealth, status, and aspirational lifestyle. The ad ignores category norms by focusing on the emotional connection with the product (feeling rich) rather than functional features, appealing to those seeking to enhance their status and self-perception through luxury goods. # Product The product being advertised is from a brand called Drool, though the specific product is not named in the ad. It is presented as a luxury item that makes the user feel rich and happy. The ad conveys that Drool products are worth buying because they contribute to a feeling of elevated status and personal satisfaction. The brand is high-end in the luxury market. # Visual style The ad has a polished, lifestyle influencer commercial style. The editing style uses static shots. The production quality feels like a hybrid between a commercial and UGC. The pacing is slow. The visuals are synced to the music in the ad. # Hooks Spoken: 00:00–00:08 Female 1: Feeling rich because... Text overlay: 00:00–00:08 feeling rich because... Visual: 00:00–00:02 A long shot captures the scene of a modern, well-lit living room. In the foreground is a large, modular gray couch with a throw pillow on it. Behind the couch are three framed modern art prints. In the background, the open-plan living room has wood floors and white walls. A woman with long, dark hair wearing a red crop top and matching red leggings jumps onto the couch. # Funnel stage Top of funnel # Pain points None used. # Value propositions - Drool products make you feel rich. # Benefits - Feeling rich # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the customer's point of view in their home. # Storyline - 00:00–00:02 00:00–00:02 The woman jumps onto the couch. - 00:02–00:04 00:02–00:04 She falls back dramatically onto the couch. - 00:04–00:07 00:04–00:07 The woman walks up to the couch holding her phone, then throws her arms up in excitement before going back to lying down on the couch.

# Ad summary This ad for DROOL art focuses on its high-quality prints that cannot be bought anywhere else. The ad features a man who founded the company because he was looking for high-quality art and could not find it anywhere for his apartment. # Brand positioning DROOL is presented as a premium art brand with exclusive, high-quality prints not available elsewhere. The brand appeals to consumers who value unique and well-made pieces for their homes. It positions itself against the norms of boring, cheap-quality art found on other websites. The brand emphasizes functional aspects like quality and exclusivity while evoking a sense of style and individuality for its customers. # Product DROOL offers exclusive, premium-quality art prints. The products are positioned for individuals seeking unique and high-quality art to decorate their living spaces. These art prints are portrayed as being different from what is available from competitors, and they sell art prints that cannot be bought anywhere else. The prints are displayed throughout the ad hanging on the walls in different rooms of a home, highlighting their aesthetic appeal and ability to enhance decor. # Visual style The ad has a UGC feel to it. It starts with text on a white background and transitions to handheld camera footage of rooms with lots of art and a man talking about his brand, DROOL. The editing style is quick cuts. The production quality is a hybrid between UGC and a polished commercial. There are jump cuts when the man is speaking. # Hooks Spoken: Male 1: [Speaking with enthusiasm] Just got your first real paycheck? Text overlay: 00:00–00:01 JUST / 00:00–00:01 GOT YOUR / 00:00–00:01 first / 00:01–00:01 REAL / 00:01–00:01 PAY / 00:01–00:01 CHECK? Visual: 00:00–00:01 A white background with black text in block lettering that says, "JUST GOT YOUR first REAL PAYCHECK?" # Funnel stage Awareness # Pain points The pain point is the inability to find decent, high-quality art for a reasonable price. "I couldn't find decent, high-quality art for my apartment. Every website was super boring and cheap quality." # Value propositions - Exclusive, premium quality art prints that can't be bought anywhere else! # Benefits - One-of-a-kind art # Features - Exclusive art - Premium quality art - High-quality art # Call to action Go check us out. # Social proof - None used. # Point of view - Brand 100% – The ad is presented as the brand introducing the company and its unique features. # Storyline - 00:00–00:01 The screen says "Just got your first real paycheck?" - 00:01–00:04 A man is shown holding a poster in his apartment with various art prints on the wall. The narrator says it's time to get yourself one-of-a-kind art. - 00:04–00:07 The narrator continues, showing art on walls in different rooms of a house, saying that "Our art prints are not cheap, but the quality is next level." - 00:07–00:11 The narrator is now shown in an office-like space organizing art prints. He says, "I couldn't find decent, high-quality art for my apartment." - 00:11–00:13 The narrator continues, showing art hanging up in different rooms of a home, saying that every website was super boring and cheap quality. - 00:13–00:15 The narrator is now shown holding art prints and says, "So I launched DROOL." - 00:15–00:16 A screenshot of an article about DROOL with the DROOL instagram profile is shown, highlighting its 1 million followers. - 00:16–00:19 Various shots of different art prints are shown, as the narrator says that DROOL is "representing the world's best up-and-coming artists." - 00:19–00:23 The narrator says "We sell exclusive, premium quality art prints that can't be bought anywhere else!" - 00:23–00:24 The narrator ends the ad saying, "Go check us out."

# Ad summary A man addresses the viewer about the difficulty of decorating blank walls and suggests that they check out the art site, DROOL. He says that DROOL works with emerging artists to create unique artworks. He praises the quality of the art pieces, and recommends it if the viewer is done settling for bad art or blank walls. # Brand positioning DROOL is presented as an art site that curates unique and high-quality artworks from emerging artists. It positions itself as a solution for individuals who struggle with decorating blank walls, offering a collection of one-of-a-kind paintings, photographs, and graphic prints. DROOL aims to stand out by focusing on quality and originality, contrasting with generic art options. The brand promotes a lifestyle of refined taste and aesthetic appreciation, aligning with those who seek unique and visually striking pieces to enhance their living spaces. DROOL leans towards an emotional positioning, emphasizing the joy and satisfaction of owning exceptional art. # Product DROOL offers a curated collection of art pieces from emerging artists designed to solve the problem of decorating blank walls. The product range includes one-of-a-kind paintings, photographs, and graphic prints, each promising high quality and unique artistic expression. The products are suitable for anyone looking to enhance their living spaces with visually striking and original art pieces. A key selling point is the solid quality of the artwork. The ad addresses the pain point of settling for bad art or blank walls, suggesting that DROOL provides a superior alternative. The brand offers artworks that are complemented upon by visitors and are a perfect addition to any home, with prints and artwork of all varieties. # Visual style The ad has a polished and casual aesthetic, blending UGC elements with higher production quality. The editing style features quick cuts between shots and smooth transitions. The production quality is a hybrid approach with real-life shots. The pacing is consistent with cuts matching the music. The cuts, text, and product actions are timed to voiceover lines. # Hooks Spoken: I find it so hard to decorate blank walls from scratch. / What do I do? Text overlay: Answering embarrassing art questions pt III / I find it so hard / to decorate blank walls / from scratch / what do I do? Visual: 00:00–00:03 A man with short brown hair, a mustache, and wearing translucent yellow glasses and a dark blue sweater stands against a white wall with a wooden bookshelf and decorations behind him. His arms are outstretched as he speaks. # Funnel stage Consideration # Pain points The ad directly addresses the frustration of not knowing how to decorate blank walls from scratch. The line "I find it so hard to decorate blank walls from scratch. What do I do?" highlights this pain point and sets up the need for a solution. # Value propositions - DROOL works with emerging artists to provide unique and quality artworks, addressing the issue of settling for bad art or blank walls. - DROOL artworks are a perfect way to receive compliments by visitors to one's home. # Benefits - Avoid settling for bad art - Decorate blank walls # Features - Unique artworks - One-of-a-kind paintings, photographs, and graphic prints - High quality pieces # Call to action SHOP NOW # Social proof - I get complimented on my DROOL pieces every time someone comes over." – Male 1 (Customer) # Point of view - Brand 100% – The brand voice is conveyed through the speaker who claims personal experience with and love for the DROOL brand and artwork. # Storyline - 00:00–00:03 A man expresses how hard it is to decorate blank walls from scratch and asks what he should do. - 00:03–00:05 The man, now in a different shirt, suggests to check out DROOL. - 00:05–00:09 He explains that the site works one-on-one with emerging artists to create unique artworks. - 00:09–00:11 Footage shows the artworks displayed on the walls of different homes and the man says that they look unreal no matter where you hang them. - 00:11–00:15 The man says that DROOL's collection is stacked with one-of-a-kind paintings, photographs, and graphic prints. - 00:15–00:18 The man exclaims that he genuinely cannot believe how solid the quality is. - 00:18–00:21 He shares that he always gets complimented on his DROOL pieces whenever someone comes over. - 00:21–00:26 He asks the viewer if they're done settling for bad art or blank walls and suggests that they need to check out DROOL.

# Ad summary A man on a couch describes the motivation behind launching his online art print store, Drool. He states that it addresses common issues such as poor print quality, unappealing artwork, and high prices. # Brand positioning Drool is presented as an affordable online art print store focused on quality and curated art. The brand was founded to address the perceived shortcomings of existing options: poor print quality, unappealing artwork, and high prices. It stands for a combination of well-chosen art and superior printing processes, making it the best option for customers seeking accessible and aesthetically pleasing art pieces. The brand aims to democratize art by making it both high-quality and reasonably priced. # Product Drool is presented as an online art print store that addresses the need for affordable yet high-quality art. The store aims to provide curated artwork combined with high-quality printing processes at reasonable prices. The ad highlights that the product is for anyone who feels that other art print stores use terrible quality, offer unappealing art, or overprice their products. It positions Drool as the solution for those seeking reasonably priced and high-quality artwork to decorate their spaces. # Visual style The ad has a UGC feel with basic editing. The setting is casual and has a modern aesthetic. The pacing is quick, using jump cuts to keep the video moving. The audio-visual sync is timed to the pacing of the music track to create a rhythmic effect. # Hooks Spoken: Male 1: I'm Alex, the founder of art print store Drool, and these are the three reasons why I started it. Text overlay: 00:00–00:01 / 00:01–00:02 art print store DROOL / 00:02–00:03 and these are the 3 reasons / 00:03–00:04 why I started it Visual: 00:00–00:04: A man wearing a brown beanie and a black t-shirt is sitting on a black couch. He has light skin and facial hair. He is holding a small microphone to his mouth and speaking into the camera. Behind him are two framed art prints and a laptop on a small table beside him. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the lack of affordable, high-quality art options. The ad identifies that most print stores use terrible quality, websites to buy affordable art suck, and art is stupidly expensive. # Value propositions - Great curation combined with high-quality printing processes at a reasonable price. # Benefits - Affordable art - High-quality art # Features - Great curation - High-quality printing processes # Call to action Go check us out! # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the perspective of the founder/owner as he explains the need that Drool meets. # Storyline - 00:00–00:04 The man introduces himself as Alex, the founder of Drool, and states that he will provide the three reasons he started it. - 00:04–00:08 He states the first reason is that the quality most print stores use is terrible, showing examples of artwork being produced. - 00:08–00:11 He states the second reason is that every website to buy affordable art sucks, showing examples of many different art prints. - 00:11–00:15 He states the third reason is that not all art has to be stupidly expensive, showing examples of artwork hung in a space. - 00:15–00:23 He discusses how he got obsessed with building the best online print store, which combines great curation with really high-quality printing processes. - 00:23–00:26 He concludes that Drool combines this at a price that is reasonable before telling the audience to go check it out.

# Ad summary A young adult poses with various framed art pieces in several public locations, including streets, parks, and train stations. # Brand positioning DROOL is presented as a brand that celebrates art and individual expression. The brand seems to push against the norms of traditional art display by showcasing art in everyday, public settings rather than galleries or private homes. The brand aligns with a youthful, creative lifestyle, suggesting that art is not just for a select elite but can be integrated into everyday life. The positioning is more emotional, focusing on self-expression and personal style through art. # Product The featured products are framed art pieces from DROOL's Fresh Start Edit, varying in design and color schemes. The artworks range from abstract to figurative, each piece providing a distinct aesthetic and message. The ad does not explicitly mention specific features or materials, but the presentation implies that the art is accessible and can be integrated into various urban environments. The artworks are for individuals who want to express their unique style and make art a part of their everyday life. The ad conveys that these artworks are worth trying or buying because they offer a fresh, creative start to one's personal expression and environment. # Visual style The ad has a street style, with a raw and authentic feel. The production quality is a mix of polished and scrappy, giving it a UGC feel while maintaining a professional look. The editing style includes quick cuts to keep the pacing fast and engaging. The pacing is consistent, with cuts timed to the music beats. The cuts, text, and product actions are timed to the music, enhancing the overall rhythm and engagement. # Hooks Spoken: 00:00–00:12 [Music playing] Text overlay: DROOL / The Fresh Start Edit Visual: 00:00–00:01 A quick, blurry shot focusing on a framed art piece that has a pink color scheme, displayed in what appears to be a public space. The background is indistinct, with the focus being on the art piece. The text "DROOL The Fresh Start Edit" is overlaid at the top. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The art pieces offer a fresh, creative start to one's personal expression and environment by making art a part of one's everyday life. # Benefits - A way to express individual style - Integration of art into everyday life # Features - Framed art pieces in various designs and color schemes # Call to action Shop Drool # Social proof - None used. # Point of view - Brand 100% – The ad is shot from a third-person perspective, presenting the official branding. # Storyline - 00:00–00:01 The DROOL logo appears on screen. - 00:01–00:02 00:01–00:02 A young adult stands on a train platform holding a framed piece of art with a pink color scheme and butterfly motifs. This shot introduces the product and establishes the setting as an urban environment. - 00:02–00:03 00:02–00:03 The person is standing at a storefront that has produce outside. - 00:03–00:04 00:03–00:04 A person on a bike rides past the young adult holding the art on a park bench. This emphasizes the integration of art into public spaces and daily life. - 00:04–00:05 00:04–00:05 The person is leaning with the framed art at a bus stop, blending art with the mundane aspects of urban commuting. This further reinforces the accessibility and everyday nature of the product. - 00:05–00:07 00:05–00:07 The young adult is standing in a park with the art piece. This shows the art in a green, open space, contrasting the urban settings and highlighting its versatility. - 00:07–00:09 00:07–00:09 The person is at the bottom of a stairway with a different piece of art, featuring a pink wolf and palm trees with the phrase 'I don't believe in dying' printed on it. This introduces a different design and emphasizes the brand's range and expressive nature. - 00:09–00:12 00:09–00:12 The person is carrying the butterfly art piece, with text that reads "Shop Drool" appearing at the bottom of the frame. This serves as a call to action.

# Ad summary This ad by DROOL features the founder, Alex, introducing new artists and fresh prints available. He also offers a 15% discount with the code WELCOMEBACK15, encouraging viewers to explore the collection and add to their DROOL collection. # Brand positioning DROOL presents itself as a curated online art gallery offering prints from a diverse range of artists. The brand adopts a contemporary and edgy aesthetic, as evidenced by the choice of art, the founder's streetwear style, and the modern, industrial-chic studio space. DROOL appeals to individuals with an appreciation for unique and visually striking art pieces. DROOL positions itself as more than just an online art store; it's a platform that celebrates creativity and self-expression through its carefully curated collection. The brand promotes an accessible approach to art collecting, suggesting that anyone can cultivate their own DROOL collection. # Product DROOL offers a curated collection of art prints from a diverse range of artists, with new artists and fresh prints added regularly. Each print is a unique art piece, with a variety of styles and aesthetics. The prints are framed and ready to hang, and are promoted as a way to add to the viewer's DROOL collection. The ad offers a discount code of WELCOMEBACK15 for 15% off, addressing the purchase barrier of price and providing an incentive to buy now. The prints are intended for those looking to add visual interest and personality to their living spaces. # Visual style The ad has a UGC feel, but with deliberate art direction. The editing style uses quick cuts and static shots. The production quality is hybrid, blending casual studio shots with artful compositions. The pacing is moderately fast. Audio-visual sync is maintained by timing cuts to match the rhythm of the spoken words. # Hooks Spoken: It's been a minute. / I'm Alex, founder and lead curator at DROOL. Text overlay: it's been a minute / I'm Alex / founder and lead / curator at DROOL Visual: 00:00–00:01: A hand with rings points to a collage of art prints on a white wall. The prints are varied in style and color. The hand and prints are framed by an out-of-focus orange sofa. / 00:01–00:02: A man wearing a black baseball cap and a white t-shirt holds a framed art print depicting a red dog and palm trees in a studio. He stands amidst a pile of unframed art prints on the floor. The background includes a gray sofa, a pink racecar poster, and a motivational sign. / 00:02–00:03: A hand holds a smartphone vertically to record. The screen displays the DROOL company name and a red icon, with a recording time of :15. In the background is the same scene from the previous shot. / 00:03–00:04: The man turns to reveal the back of a framed print, showing the mounting hardware. He holds the framed print with both hands. # Funnel stage Conversion # Pain points Cost of art may be a barrier for some viewers. # Value propositions - Add to your DROOL collection - Unique art pieces from a variety of artists # Benefits - Add new art to your collection - Save 15% with code WELCOMEBACK15 # Features - Art prints from a variety of artists - Prints are framed # Call to action Hit the link if you're ready to add to your DROOL collection. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered entirely from the brand’s perspective, represented by its founder and visual branding. # Storyline - 00:00–00:01 The video starts with a close-up of a wall decorated with prints, setting the scene for an art-focused ad. - 00:01–00:03 The founder introduces himself, establishing a personal connection with the viewer and setting the tone as authentic and direct. - 00:03–00:07 The founder mentions new artists and fresh prints, informing the viewer about the latest additions to the collection and generating curiosity about what's new. - 00:07–00:09 The ad shows different artworks, enticing the viewer with a visual preview of the prints available and highlighting the variety and aesthetic appeal of the DROOL collection. - 00:09–00:12 An offer of 15% off is presented, creating a sense of urgency and incentive to purchase, encouraging the viewer to act now. - 00:12–00:16 The founder prompts viewers to shop and add to their DROOL collection, which is a direct call to action that aligns with the brand's identity and encourages repeat engagement. - 00:16–00:18 The brand logo and a 'SHOP NOW' CTA button reinforce brand identity and direct viewers towards making a purchase.

# Ad summary This ad for Drool, an art print store, presents three reasons why the founder started the company. These reasons include the founder's belief that art should be affordable, that other affordable art websites suck, and that the quality of most print stores is terrible. The ad also encourages the viewer to check out Drool. # Brand positioning Drool is presented as an art print store that offers affordable, high-quality art. The brand challenges the norm that art has to be ridiculously expensive. Drool combines great curation with high-quality printing processes at a reasonable price, as the founder describes. This functional and value-oriented positioning aims to democratize art, making it accessible to a wider audience without sacrificing quality. # Product Drool is an online art print store offering curated and high-quality prints at reasonable prices. The company prioritizes a combination of art selection and printing processes. It differentiates itself by providing art that is affordable, contrasting with the idea that all art has to be expensive. The prints appear to be for anyone who wants to decorate their spaces with interesting wall art. # Visual style The ad has a casual and UGC-style feel with a split screen and simple editing techniques such as quick cuts. It combines both static and moving shots to highlight the founder's message and showcase the art prints. The overall production quality is polished, aiming to connect with the target audience in an authentic way. The pacing is relatively consistent, maintaining a rhythm that keeps the viewer engaged throughout the ad. # Hooks Spoken: 00:00–00:04 Alex: I'm Alex the founder of art print store Drool and these are the three reasons why I started it. Text overlay: 00:00–00:04 I'm Alex the founder of art print store DROOL and these are the 3 reasons why I started it Visual: 00:00–00:02 The screen is split in half. On the left, Alex, wearing a brown beanie, a black t-shirt, brown pants, and black and white Crocs, sits on a black leather couch with a laptop on a stand. Behind him is a white wall with two framed art prints. On the right, a person wearing a black t-shirt and black hat is in what appears to be a warehouse, carrying an art print. / 00:02–00:04 Alex is centered on the screen, sitting on a black leather couch with a laptop to his left. Behind him is a white wall with two framed art prints. # Funnel stage Top of funnel (Awareness) # Pain points Many people are frustrated that they can't afford nice art. # Value propositions - Art that is affordable, high-quality, and curated. # Benefits - Affordable art # Features - Great curation - High quality printing processes - Reasonable prices # Call to action Go check us out! # Point of view - Brand 100% – The entire ad is told from the brand's perspective, as communicated through the founder speaking directly to the camera. # Storyline - 00:00–00:04 00:00–00:04 The founder of Drool, Alex, introduces himself and states that he will provide the three reasons he started the company. - 00:04–00:15 00:04–00:15 Alex states that not all art has to be expensive. The ad then shows examples of Drool's curation, high-quality printing processes, and reasonable prices. - 00:15–00:20 00:15–00:20 Alex states that every website to buy affordable art sucks. The ad then shows examples of other art print websites. - 00:20–00:24 00:20–00:24 Alex states that the quality of most print stores is terrible. The ad shows examples of Drool art prints. - 00:24–00:25 00:24–00:25 Alex asks viewers to check out Drool.

# Ad summary This ad promotes Drool's XL prints. The ad suggests that smaller prints don't always pull a room together, but Drool's XL prints make spaces feel intentional and elevated. # Brand positioning Drool is presented as a brand that challenges the norm of standard-sized wall art by offering oversized prints that elevate a space. The brand promotes a lifestyle where art is not just decorative but transformative, making a home feel intentional and expensive without increasing spending. By focusing on the impact of larger prints, Drool positions itself as a brand that stands out in the home decor market, prioritizing visual impact and a sense of elevated style. # Product Drool XL prints are oversized art prints designed to elevate a space. They are marketed as a solution to the common issue of smaller prints not fully pulling a room together. The prints make the space feel intentional, instantly more elevated, and expensive without requiring additional spending. Drool XL prints are framed as an upgrade from smaller prints, suitable for those looking to make a significant visual impact in their homes. # Visual style The ad has a polished commercial feel with quick cuts and transitions. The editing style is fast-paced to maintain viewer engagement, with cuts timed to match the voiceover. The visuals include both static shots and dynamic scenes of people interacting with the posters in various home settings. # Hooks Spoken: Bigger is always better when it comes to impressing your date. Text overlay: bigger / is / when it / impressing (repeats) Visual: 00:00–00:01 A man is standing on a skateboard, hanging framed posters on a white wall in a brightly lit room with a skylight. There is a staircase on the left side of the frame. On the opposite wall, there is a small mid-century modern bench with books and a red hourglass-shaped stool. / 00:01–00:03 A man in a white t-shirt, white pants, and a yellow hat is hanging framed posters on a white wall in a brightly lit room with a skylight. There is a staircase on the left side of the frame. On the opposite wall, there is a small mid-century modern bench with books and a red hourglass-shaped stool. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is that smaller art prints may not fully complete or enhance a room's aesthetic. These prints might work but don't always 'pull a room together'. # Value propositions - Drool's XL prints are presented as a way to significantly enhance the aesthetic of a space with a single purchase. - The prints offer a cost-effective way to make a home look more expensive and well-designed. # Benefits - They make the space feel intentional - instantly more elevated - the whole place looks expensive without spending more # Features - XL prints # Call to action Hit the link and shop the print collection. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered via voiceover and text overlays with footage to demonstrate the need and the solution. # Storyline - 00:00–00:04 The narrator states, “Bigger is always better when it comes to impressing your date. I’m talking about your art. - 00:04–00:05 The narrator introduces the product to the customer by stating, “Here's why you need to upgrade to XL prints.” - 00:07–00:09 The narrator explains why the featured product is better than its alternatives by saying, “Smaller ones work, but they don’t always pull a room together.” - 00:10–00:11 Building on the previous explanation of the issue with smaller prints, the narrator then positions the product as the solution when they state, “That’s why Drool’s XL prints are perfect.” - 00:12–00:16 The narrator then describes the benefit of the product to the customer by noting, “They make the space feel intentional and instantly more elevated.” - 00:16–00:20 The narrator continues to describe the benefit to the customer when he states, “And once they’re up the whole place looks expensive without spending more.” - 00:20–00:23 The narrator finishes the advertisement by using a call to action by asking, “Ready to go XL? Hit the link and shop the print collection.

# Ad summary A woman puts up posters on the wall and then sits on a sofa and reads a book. # Brand positioning The brand is presented as a company that sells framed posters with a variety of designs, including car racing themes, natural landscapes, and abstract art. The brand aims to occupy a space in the consumer's mind as a provider of cool, visually interesting art that reflects individual style and vision. The tone aligns with an artistic or creative lifestyle, and the brand seems to push against norms by offering a variety of niche designs that appeal to personal taste rather than mass-produced commercial art. The brand positioning is emotional, connecting with individuality and creativity. # Product The featured product is framed posters with a variety of designs. The posters include an image of Mount Fujisan, an abstract blue design labeled 'Portals,' an illustration of a potted flowering plant labeled '1999,' a red and blue abstract design labeled 'Jazz,' an image of a race car, and an illustration of an airplane. The posters are framed in a basic black frame. The product is for individuals looking to express themselves through art and interior decor. The posters are clearly worth buying because they have a variety of designs to choose from that allow the customer to express their individual vision. # Visual style The ad has a polished and trendy aesthetic, with a focus on modern interior design and artistic expression. The editing style is smooth with static shots. The production quality is high, giving it a commercial feel. The pacing is moderate, with consistent cuts that align with the music. The visual motifs include clean white walls, colorful decor, and a curated selection of art posters. # Hooks Spoken: 00:00–00:01 Create the art that you want. Text overlay: 00:00–00:01 When you have a vision... Visual: 00:00–00:02 The shot shows a room with a black couch, various colorful stools, and a large plant in the background. In the foreground are framed posters laid on the floor, including images of Mount Fujisan, abstract blue designs labeled 'Portals,' and an illustration of a flowering plant. A woman with long curly brown hair, wearing a white, red, and blue jacket, tan wide-leg pants, and white sneakers, walks among the posters. The camera is stationary and at a medium distance, providing a full view of the scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having a bland or generic living space by offering a variety of unique art posters to personalize and enhance the environment. The ad presents the idea that people want to express themselves through their home decor, implying that without these posters, their space might lack personality or style. Visual: Plain, undecorated wall implied. # Value propositions - Express your individuality through art - Diverse designs that allow customers to express their unique style # Benefits - Ability to personalize your living space with art that reflects your vision. # Features - Framed posters with various designs: Mount Fujisan, abstract blue design labeled 'Portals,' illustration of a potted flowering plant labeled '1999,' red and blue abstract design labeled 'Jazz,' image of a race car, and illustration of an airplane. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of a customer who is displaying and enjoying the product in their own living space. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a view of various posters and a woman walking in front of them. The message is to highlight the variety of available designs. The perspective is from a neutral observer and the tone is casual and inviting. - 00:02–00:07 00:02–00:07 The woman points to different posters to highlight the designs. The intention is to showcase the different art options for potential customers. The perspective is from an objective observer and the tone is informative. - 00:07–00:14 00:07–00:14 The woman hangs the posters on the wall. The intention is to show how the posters can transform a living space. The perspective is from a neutral observer and the tone is stylish. - 00:14–00:22 00:14–00:22 The woman highlights the completed wall gallery with her fingers, then sits on the sofa and reads a book, showcasing the posters in a real-life setting. The intention is to demonstrate how the posters enhance a comfortable living space and express the user's personality through the selected art. The perspective is from a neutral observer and the tone is relaxed.

# Ad summary This is a short video about the influencer's life at home. # Brand positioning This ad showcases a cozy and stylish home, suggesting the brand aligns with a lifestyle of comfort and aesthetic appreciation. The absence of explicit brand mentions or competitor comparisons implies a focus on the aspirational lifestyle, emphasizing the emotional connection of feeling at home and relaxed, as opposed to functional benefits. # Product The ad does not explicitly feature a specific product or brand, but it implicitly promotes the idea of a well-decorated and comfortable home. The living space is styled with modern furniture, abstract art, and tasteful decor. The home is presented as a place of relaxation and comfort, complete with a friendly dog. The products on display are various pieces of furniture and home decor that aim to increase feelings of comfort and relaxation. # Visual style The ad has a clean, modern aesthetic with bright lighting and a focus on visual appeal. The editing is simple, with static shots and smooth transitions. The production quality is polished, creating a sophisticated and aspirational tone. The pacing is slow and relaxed, matching the calm and comfortable atmosphere of the home. No jump cuts or other effects are used. The video is shot with a stationary camera on a tripod. # Hooks Spoken: 00:00–00:02: Why are you always at home?? Text overlay: 00:00–00:02: "why are you always at home??" Visual: 00:00–00:02: The camera is placed at eye level, facing a white armchair with a blue patterned pillow, next to a small wooden table with a mushroom lamp and a metal rack. Behind the chair is a floor mirror and an abstract black and white artwork on the wall. To the right is a red couch with a light blue pillow. The room is well-lit with warm lighting. The camera pans slightly to the right. # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't highlight a specific pain point. # Value propositions - Aesthetically pleasing home environment that encourages relaxation - Showcasing a comfortable and stylish lifestyle through tasteful design elements # Benefits - Relaxation - Comfort - Stylish living space # Features - Modern furniture - Abstract art - Tasteful decor # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone showing their home life. # Storyline - 00:00–00:02 The video opens with a view of a well-decorated living room, with text overlay asking "why are you always at home??" - 00:02–00:11 The camera zooms out to reveal a woman sitting on the sofa reading a book, with a small dog sitting next to her.

# Ad summary This ad promotes DROOL, a site that sells framed art prints. The ad begins with a voiceover that describes how, although the narrator has built a life that she loves in California, she didn't fully feel settled because her living room walls felt like she was subleasing. She tells her friend that she wants her space to reflect her in a cool, artsy, and effortless way. Her friend tells her about DROOL, an art site, and it was love at first scroll. She found pieces that felt like her and that come framed, so there are no more taped prints or random empty walls. Now, her living room finally feels like she lives there, not like she's passing through. She encourages the viewer to shop DROOL. # Brand positioning DROOL is presented as a curated online art marketplace that helps individuals express their personal style and settle into their living spaces. It positions itself as an alternative to generic or temporary decor, offering pieces that resonate with individual tastes and reflect their personality, suggesting that home decor should be an extension of one's identity. DROOL eliminates the hassle of finding frames by delivering art prints already framed, setting itself apart from typical art vendors. By addressing the pain point of impersonal living spaces, DROOL promotes an emotional connection to the home. It encourages consumers to invest in art that transforms their space into a personal sanctuary. # Product The featured product is framed art prints from DROOL, an art site that offers curated pieces. These prints cater to individuals seeking to express their personal style and settle into their living spaces. The art prints are described as being able to resonate with individual tastes and reflect their personality. The prints are available via the DROOL website, which is accessible via mobile devices. The prints arrive framed, eliminating the need to purchase separate frames. This service is framed as solving the problem of impersonal living spaces and helping people feel more settled in their homes. # Visual style The ad has a UGC feel with simple edits and casual transitions. The production quality is a hybrid between polished commercial and UGC. It features a mix of outdoor and indoor shots, with natural lighting. The pacing is moderate. # Hooks Spoken: 00:00–00:05 Even though I moved to California four years ago and built a life here that I love, I didn't fully feel settled. Text overlay: 00:00–00:01 1 quick swap made my house a home / 00:00–00:01 Even though / 00:01–00:01 to California / 00:01–00:02 four years ago / 00:02–00:03 a life here / 00:03–00:04 that I love / 00:04–00:05 I didn't fully Visual: 00:00–00:01 The camera is positioned at a low angle as a woman runs toward the camera on a paved path near a green hillside and blue sky. She wears a maroon sports bra top and black shorts and has a surprised expression on her face. / 00:01–00:04 The camera shows a medium shot of a woman in a pool on a sunny day. She has brown hair and fair skin and is wearing a bikini top. The background shows a beach with palm trees and beach umbrellas. / 00:04–00:05 The camera is positioned in front of a woman who is lying on her stomach on an outdoor lounge chair under a canopy on a sunny day. She wears a pink dress and reads a book. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is the feeling of living in an impersonal or temporary living space. "My living room walls were giving sublease." # Value propositions - Framed art prints that allow one to express their personal style in their living space. # Benefits - Express personal style - Settle into living space - Eliminates the need to purchase separate frames # Features - Curated art prints - Framed art # Call to action Shop DROOL # Point of view - Customer 100% – The entire ad is told from the creator's perspective as a customer of DROOL. # Storyline - 00:00–00:05 00:00–00:05 The creator states that even though she has built a life in California that she loves, she didn't fully feel settled. The intention is to set up a 'problem' of not feeling fully at home in her living space. - 00:05–00:08 00:05–00:08 The creator says that her living room walls were giving sublease and the intention is to portray the current space as impersonal and temporary. - 00:09–00:14 00:09–00:14 The creator says that she was telling a girlfriend how she wanted her space to reflect her in a cool, artsy, and effortless way. The intention is to transition into the solution by seeking advice from a friend. - 00:14–00:18 00:14–00:18 The creator's friend tells her about an art site called DROOL. The intention is to introduce the solution from a trusted friend's recommendation. - 00:18–00:23 00:18–00:23 The creator says it was love at first scroll and she found pieces that felt so me. The intention is to show the ease of use and the personal connection she found with DROOL's art. - 00:23–00:25 00:23–00:25 The creator states that the best part about DROOL is that the art comes framed. The intention is to highlight a key benefit that sets DROOL apart. - 00:25–00:29 00:25–00:29 The creator states that with DROOL, there are no more taped up prints or random empty walls, and now her living room feels like she lives there. The intention is to emphasize the transformation and emotional connection she has with her space now. - 00:29–00:31 00:29–00:31 The creator says it's time to settle in and shop DROOL, functioning as a call to action.

# Ad summary Alex, the founder of DROOL, shares the top three reasons he started his art print store. He highlights the shortcomings of existing options, emphasizing that DROOL offers high-quality, curated art prints at reasonable prices, making art accessible to everyone. # Brand positioning DROOL is presented as an online art print store that champions accessibility, quality, and curation. The brand positions itself as an alternative to competitors by providing access to curated art prints from graphic designers, painters, and photographers discovered on platforms like Instagram and Pinterest. DROOL directly contrasts against the low quality, dull colors, pixelated prints, and thin papers often found in other affordable art websites. The brand aims to occupy a space where art is accessible to everyone without compromising on the quality or artistry. By addressing the pain points of expensive and poor-quality prints, DROOL promotes a functional and emotional value proposition: Art should be accessible, personality and style to a space, without being ridiculously expensive. The brand aligns with a lifestyle where personal expression through art is valued. # Product DROOL offers curated art prints from a variety of artists at reasonable prices. The prints are presented as high-quality alternatives to the dull colors, pixelated prints, and thin papers of competitor products. The product aims to provide an accessible avenue for individuals to add personality and style to their spaces. DROOL is for anyone who values art and wants to express their personal style affordably. The product addresses the purchase barriers of cost, quality, and curation, offering a solution that combines high-quality printing processes with carefully selected art pieces, all at a reasonable price. DROOL is positioned as the best online print store with great curation and high-quality. # Visual style The ad has a UGC feel. The location seems to be a warehouse or office space, giving it a DIY look. The editing is quick, with jump cuts between the speaker on the couch and the product being shown in various locations. The aesthetic aligns with what would be expected from a brand selling to the younger art and design space. # Hooks Spoken: 00:00–00:04 I'm Alex, the founder of art print store DROOL, and these are the three reasons why I started it. Text overlay: 00:00–00:01 I'm Alex / 00:01–00:03 art print store DROOL / 00:02–00:04 and these are the 3 reasons Visual: 00:00–00:04 The shot is medium framing on a fair-skinned, young adult male who presents as a male. He is wearing a brown patterned beanie, a black tee shirt, large brown sweatpants, and patterned crocs. He has a silver chain necklace and is holding a small black microphone up to his mouth. He is sitting crisscrossed on a black leather couch in front of a white wall. Behind him on the wall are three framed art prints. To the left is a black laptop with stickers on it, sitting on top of a red side table with a red shag rug on top. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the difficulty in finding affordable, high-quality art prints that align with personal style. The speaker describes the issues with existing affordable art options: “Every website to buy affordable art just sucked!” # Value propositions - High-quality printing processes at reasonable prices - Art adds personality and style to a space and we think that's something that should be accessible - Building the best online print store # Benefits - Art adds personality and style to a space - Accessible to everyone - Provides access to curated art prints from graphic designers, painters, and photographers discovered on platforms like Instagram and Pinterest # Features - Great curation - High-quality printing processes - Reasonable prices # Call to action So yeah go check us out! # Social proof - None used. # Point of view - Brand 100% – The entire ad communicates the brand's perspective by highlighting the founder's personal journey and the brand's values and unique selling points. # Storyline - 00:00–00:04 00:00–00:04 Alex, the founder of art print store DROOL, introduces himself and states there are three reasons why he started the art print store DROOL. This opens the narrative by immediately establishing his role and the intention of the video, speaking directly from the founder's perspective in a casual, approachable tone. - 00:04–00:07 00:04–00:07 Point number one is that every website to buy affordable art just sucked. This sets up the first pain point, stating that the current options are not satisfactory, providing the impetus for the brand's creation. - 00:07–00:09 00:07–00:09 A phone screen shows examples of prints. Alex states that he knew and loved so many talented graphic designers, painters, and photographers. - 00:09–00:17 00:09–00:17 Alex is shown holding a variety of large art prints in front of a white wall covered with prints. He states that getting that style onto my wall was just painfully difficult. This visualizes the struggle and justifies the need for a better solution. - 00:17–00:18 00:17–00:18 Alex states number two. This continues the format of introducing reasons and sets up the next problem to be addressed. - 00:18–00:27 00:18–00:27 Alex is shown working with art prints in his studio. Alex explains that the quality most print stores use is just terrible; they print really dull colors; prints are often really pixelated; and they use really thin papers. He then states, “We don’t do that!” This calls out the poor quality of competitors while promising a better standard for DROOL. - 00:28–00:28 00:28–00:28 Alex states number three. He states, “Not all art has to be stupidly expensive”. This sets up the third and final value proposition: affordability. - 00:29–00:37 00:29–00:37 Alex is shown placing art prints on a wall filled with other pieces. He states that art adds personality and style to a space, and we think that's something that should be accessible. This builds on the accessibility factor. - 00:37–00:40 00:37–00:40 Alex is shown again on the sofa. He states that he got obsessed with building the best online print store. This is a direct assertion that DROOL fills the void in the market. - 00:40–00:46 00:40–00:46 Different people are shown with different prints as Alex states, “We combine great curation with really high-quality printing processes at a price that is reasonable.” This summarizes the key product features and value propositions. Visual variety implies a range of customers. - 00:46–00:47 00:46–00:47 Alex is back on the couch to state “So yeah go check us out!” The video ends on a clear call to action.

# Ad summary This ad showcases a collection of framed art prints, highlighting the process of selecting and installing them in a stylish, modern living space. The ad presents a curated collection available for purchase. # Brand positioning This brand is presented as a curator and provider of modern, stylish art prints. The ad emphasizes the collection aspect, suggesting a wide variety of options to suit different tastes and interior design styles. The brand aligns with a lifestyle of contemporary living, art appreciation, and personalized home decor. It pushes against the idea of generic, mass-produced art by offering a carefully selected photography collection. The brand positioning is both functional (offering diverse art prints) and emotional (enabling customers to express their individuality through art). # Product The product is a curated photography collection of framed art prints. Each print is showcased within a sleek, simple frame. The collection includes a variety of subjects, styles, and color palettes, from abstract to landscape photography. The ad highlights the versatility of the collection, showing how it can be arranged and displayed in various ways to create a gallery wall effect. The intended user is someone who appreciates art and design and wants to personalize their living space with unique, high-quality photography. The ad addresses the potential barrier of indecision by showcasing a curated collection, making it easier for customers to find pieces that complement each other and their existing decor. # Visual style The ad has a polished, modern aesthetic. The editing style involves quick cuts to maintain a fast pace. The production quality is high, giving it a professional commercial feel. The pacing is consistent, with cuts timed to the music. The overall visual style supports the intended tone of showcasing a curated art collection for a design-conscious audience. # Hooks Text overlay: 00:00–00:03 / Just Dropped Visual: 00:00–00:01: A person wearing a dark denim jacket and black pants is seen from the back as they ascend a silver stepladder to hang a framed art print on a white wall. The room is filled with various framed artworks already displayed, creating a gallery wall effect. Below, there is a black sofa and a clear glass coffee table. / 00:01–00:02: A different person, wearing a white t-shirt and gray pants, is on a stepladder hanging a framed print. A second person stands on the ground, offering assistance. More framed prints are visible on the wall. / 00:02–00:03: The camera pans to the right as a person in a white t-shirt and gray pants hangs a framed print above a black sofa. Plants, books, and a zebra-print ottoman are visible in the foreground. The gallery wall continues to fill with art. # Funnel stage Top of funnel (Awareness) # Pain points The difficulty of finding cohesive art pieces to decorate one's living space. # Value propositions - High-quality photography collection offering art and design. - The art prints come framed # Benefits - Modern and stylish art prints - Curated collection of framed art prints. # Features - Photography Collection # Call to action Shop Now # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing their product and collection. # Storyline - 00:00–00:03 The ad begins with a quick montage of individuals hanging various framed art prints on a wall. - 00:00–00:03 Text overlay states "Just Dropped" to emphasize newness and exclusivity of the product. - 00:03–00:05 The ad cuts to a wider view of the space, showcasing the completed gallery wall and the brand's collection that it features. - 00:03–00:12 Text overlay states "Photography Collection" to clarify the category of products. - 00:05–00:12 The ad then shows different people interacting with the art. - 00:10–00:12 The ad ends with a final showcase of the gallery wall. - 00:11–00:12 The ad ends with a text overlay "Shop Now".