How Huda Beauty Advertises on Meta

# Ad summary The ad showcases Huda Beauty's Easy Bake Pressed powder. The video begins with a close-up of a woman's face, focusing on her under-eye area, and then transitions to her holding the product. She highlights the product's fine texture and its ability to create an airbrushed veil effect, positioning it as a must-have for achieving a flawless makeup look. # Brand positioning Huda Beauty is presented as a high-end makeup brand focused on delivering flawless, airbrushed-looking results. The brand aligns with a lifestyle of beauty and perfection, pushing against the norm of visible makeup textures. The brand positioning is functional, emphasizing the performance and quality of its products, while also appealing to the emotional desire for beauty and confidence. The brand aims to occupy the space of luxury and high performance in the consumer's mind, suggesting that its products are worth the investment for achieving a professional makeup finish. # Product The featured product is Huda Beauty's Easy Bake Pressed powder, a pressed powder designed to provide an airbrushed veil effect. It is described as having a very fine texture, almost like an airbrush, which implies it is lightweight and provides a smooth finish. The product is for anyone looking to achieve a flawless makeup look. The USP is its fine texture and the airbrushed effect it provides. The ad addresses the purchase barrier of visible makeup texture by highlighting the product's ability to create a smooth, seamless finish. The ad tells the viewer that this product is worth trying because it will become their new best friend, implying it is essential for achieving a perfect makeup look. # Visual style The ad has a polished, commercial aesthetic with a focus on close-up shots of the product and the woman's face. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, supporting the intended tone of luxury and quality. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Wait for it... Text overlay: Wait for it... Visual: 00:00–00:02: Close-up shot of a woman's face. She has full makeup, including winged eyeliner, blush, and lipstick. Her hair is dark and styled with clips. She is holding a black makeup sponge and applying makeup under her eye. The background is a blurred white wall with a decorative sculpture. # Funnel stage Consideration # Pain points The ad implies that some makeup products can leave a visible texture on the skin, which is undesirable. The woman says, "It's this crazy, almost like airbrushed veil," suggesting that the product solves the problem of visible makeup texture. # Value propositions - The product's fine texture delivers an airbrushed veil effect, enhancing the user's beauty. # Benefits - Airbrushed veil effect - Pretty # Features - Easy Bake Pressed powder - Fine texture # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:02 The video opens with a close-up of a woman's face, focusing on her under-eye area. - 00:00–00:02 The woman applies makeup under her eye with a black sponge. - 00:00–00:02 The woman looks directly at the camera and says, "Wait for it..." - 00:02–00:04 The camera zooms in on the woman's eyes as she looks down. - 00:04–00:05 The woman looks back up at the camera. - 00:05–00:07 The woman holds up a Huda Beauty compact and says, "Introducing, Easy Bake Pressed." - 00:07–00:08 The woman opens the compact to show the powder and the sponge. - 00:07–00:08 The woman says, "So fine." - 00:08–00:14 The woman looks directly at the camera. - 00:09–00:14 The woman says, "It's this crazy, almost like airbrushed veil, and it's so pretty. This is going to be your new best friend."

# Ad summary This ad promotes Huda Beauty's Easy Bake Pressed powder. The ad features a woman applying the powder to her face, followed by a before and after comparison. The ad ends with a shot of the product and a call to action to shop now. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers quality products for achieving a flawless look. The brand aligns with a lifestyle of beauty and self-expression, and its products are designed to enhance natural features. The brand positioning is both functional, in terms of product performance, and emotional, in terms of the confidence and glamour it provides to the user. # Product The featured product is Huda Beauty's Easy Bake Pressed powder. It is a pressed powder designed to be applied with a powder puff. The product is for anyone looking to achieve a smooth, matte finish to their makeup. The ad highlights the product's ability to create a flawless look. The product comes in a black compact with the Huda Beauty logo on the front. The ad shows the product being used to set makeup and reduce shine. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and smooth transitions. The production quality is high-end, with professional lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:04 [SINGING] Energies high and I'm ready for the one. Visual: 00:00–00:02: A close-up shot of a woman with dark skin and her hair pulled back, wearing a black top. She is holding a black Huda Beauty compact. She opens the compact to reveal a mirror and a beige pressed powder. / 00:02–00:04: The woman uses a black powder puff with the Huda Beauty logo to apply the powder to her forehead, cheeks, nose, and chin. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad implies that the pain point is having skin that is not smooth or matte, or makeup that is not set properly. # Value propositions - Easy Bake Pressed: Implies a simple and effective way to achieve a baked makeup look. # Benefits - Creates a smooth, matte finish - Sets makeup - Reduces shine # Features - Pressed powder - Comes with powder puff applicator # Call to action SHOP NOW # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the use of the product. # Storyline - 00:00–00:02 A woman holds a Huda Beauty compact and opens it to reveal the pressed powder and applicator. - 00:02–00:11 The woman applies the powder to her face using the applicator, focusing on areas like her forehead, cheeks, nose, and chin. - 00:13–00:15 A split screen shows the before and after effect of using the powder, highlighting the difference in skin texture and finish. - 00:15–00:17 The ad concludes with a shot of the product packaging and a call to action.

# Ad summary This ad features Huda Kattan demonstrating her "corrector sandwich" technique using Huda Beauty products. She applies a layer of color corrector, followed by concealer, and then another layer of color corrector to brighten and warm the under-eye area. She also shows how the Richer Duo can be used as blush for an airbrushed effect. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers innovative solutions for achieving a flawless and airbrushed look. The brand emphasizes the importance of adding warmth and color to the face, particularly in the under-eye area, to avoid a dull or unnatural appearance. Huda Beauty positions itself as a brand that challenges the norm of overly brightened under-eyes, instead promoting a more natural and radiant complexion. The brand aligns with a lifestyle of beauty and self-expression, encouraging customers to experiment with different techniques and combinations to achieve their desired look. The brand's positioning is both functional, offering products that deliver specific results, and emotional, empowering customers to feel confident and beautiful in their own skin. The ad features multiple products, each with its own unique function, but all contributing to the overall brand identity of high-quality, innovative makeup. # Product The ad features several Huda Beauty products, including color correctors, concealers, Easy Bake setting powders, and Richer Duo. The color correctors are designed to add warmth and color to the under-eye area, counteracting any dullness or discoloration. The concealers provide coverage and brightness, while the Easy Bake setting powders set the makeup in place for a long-lasting finish. The Richer Duo is a versatile product that can be used as both a setting powder and a blush, providing an airbrushed effect. The ad highlights the unique "corrector sandwich" technique, which involves layering color corrector, concealer, and then another layer of color corrector to achieve a bright and warm under-eye area. The ad also showcases the versatility of the Richer Duo, demonstrating how it can be used as blush for an airbrushed effect. The ad addresses the purchase barrier of achieving a natural and radiant complexion by offering innovative products and techniques that deliver visible results. # Visual style The ad has a polished and professional aesthetic, with a focus on showcasing the makeup products and techniques in a clear and visually appealing way. The editing style is smooth, with seamless transitions between shots. The production quality is high-end, with good lighting and color grading. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Look how good this looks. This looks so beautiful. Text overlay: HUDA HACK (Pink line underneath) (00:02-00:04) / CORRECTOR SANDWICH (Pink line underneath) (00:02-00:04) Visual: 00:00–00:02: Close-up shot of Huda Kattan's face, showcasing her completed makeup look. She has long, wavy brown hair with pink and orange clips holding back some strands. She is wearing a black top and silver hoop earrings. The background is a blurred white wall with a glimpse of a white couch. / 00:02–00:04: Text overlay appears: "HUDA HACK CORRECTOR SANDWICH" with a pink line underneath. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull or discolored under-eyes that lack warmth and brightness. "Your undereyes are not supposed to be too yellow or too brown really. They're supposed to have color to them." # Value propositions - "Corrector sandwich" technique for a bright and warm under-eye area - Richer Duo can be used as blush for an airbrushed effect - Mix two Easy Bakes and get a completely different combination # Benefits - Bright and warm under-eye area - Flawless and airbrushed look - Long-lasting makeup - Versatile product for setting and blush # Features - Color correctors - Concealers - Easy Bake setting powders - Richer Duo # Call to action Make sure you grab these. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with Huda Kattan demonstrating and promoting Huda Beauty products. # Storyline - 00:00–00:02 Huda Kattan introduces the video by showcasing her completed makeup look and highlighting the warmth and color in her under-eye area. - 00:05–00:12 She explains that under-eyes are not supposed to be too yellow or too brown, but rather have color to them, and that she likes to add warmth to the area. - 00:14–00:15 She introduces the "corrector sandwich" technique, which involves layering color corrector, concealer, and then another layer of color corrector. - 00:16–00:29 She demonstrates the technique by applying color corrector to her under-eye area, followed by concealer, and then another layer of color corrector. - 00:30–00:37 She applies blush on top of the under-eye area. - 00:38–00:41 She bakes the under-eye area with setting powder. - 00:42–00:51 She shares a tip for using Richer Duo as blush for an airbrushed effect. - 00:52–00:54 She demonstrates the airbrushing effect using a puff. - 00:55–01:00 She compares the finished under-eye area to the unfinished side, highlighting the brightness and warmth achieved with the "corrector sandwich" technique. - 01:12–01:16 She encourages viewers to vote on the next combination of products they want to see. - 01:17–01:19 She urges viewers to purchase the products, assuring them they will not regret it.

# Ad summary This ad promotes Huda Beauty's under eye routine. The ad features a woman demonstrating the three-step process to correct, conceal, and bake the under eye area. # Brand positioning Huda Beauty is presented as a solution for achieving a flawless under-eye look, even without adequate sleep. The brand positions itself as providing the "ultimate" under-eye routine, suggesting it's a top-tier choice in the beauty market. The brand aligns with a lifestyle that values beauty and self-care, offering a functional solution for a common beauty concern. The brand aims to occupy the space of providing high-quality, effective beauty solutions, particularly for under-eye concerns. # Product The ad features Huda Beauty's three-step under-eye routine, consisting of a color corrector, concealer, and baking powder. The color corrector is designed to neutralize dark circles, while the concealer provides coverage and brightness. The baking powder sets the concealer and prevents creasing, ensuring a long-lasting, flawless finish. The products are presented as a solution for anyone struggling with dark circles or tired-looking eyes, promising to deliver a refreshed and flawless under-eye appearance. The ad emphasizes the ease and effectiveness of the routine, suggesting it's a simple solution for achieving professional-looking results at home. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product demonstration. The editing style includes quick cuts to showcase each step of the under-eye routine. The production quality is high, with soft lighting and a clean background. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of providing a professional-looking beauty solution. # Hooks Spoken: 00:02–00:03 Female 1: No sleep, no problem. You just need the ultimate under eye routine. Text overlay: 00:00–00:02 Before / 00:00–00:02 After Visual: 00:00–00:02 A split screen shows a close-up of a woman's face. On the left, the "Before" side shows her under-eye area with dark circles and slight puffiness. On the right, the "After" side shows her under-eye area with makeup, appearing brighter and smoother. The background is a soft, diffused light. The woman has dark curly hair, full makeup, and is wearing gold hoop earrings. The camera is stationary and focused on her face, highlighting the contrast between the two sides. / 00:02–00:03 The split screen remains, emphasizing the before-and-after transformation. The woman's expression is neutral, allowing the viewer to focus on the visual difference in her under-eye area. The lighting is soft and even, highlighting the textures and details of her skin. The camera is stationary, maintaining a close-up view of her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having dark circles or tired-looking eyes. "Before" side shows her under-eye area with dark circles and slight puffiness. # Value propositions - The three-step routine offers a simple solution for achieving professional-looking results at home. - The products are designed to work together to deliver a refreshed and flawless under-eye appearance. # Benefits - Neutralizes dark circles - Provides coverage and brightness - Sets concealer and prevents creasing - Long-lasting, flawless finish # Features - Color corrector - Concealer - Baking powder # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad features a woman demonstrating the product, creating a relatable user experience. - Brand 50% – The ad showcases the brand's products and provides a clear demonstration of their use. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split screen showing a woman's face with and without makeup under her eye. The text overlay reads "Before" and "After" on each side of the screen. This is intended to grab the viewer's attention by showcasing the transformative power of the product. The perspective is from the brand, highlighting the effectiveness of their under-eye routine. The tone is confident and problem-solving. - 00:02–00:03 00:02–00:03 The woman states, "No sleep, no problem. You just need the ultimate under eye routine." This line addresses a common concern (lack of sleep) and positions the product as the solution. The perspective is from a relatable user, offering reassurance and a promise of easy results. The tone is casual and friendly. - 00:03–00:12 00:03–00:12 The ad transitions into a demonstration of the three-step under-eye routine. The text overlays read "Step 1: Correct," "Step 2: Conceal," and "Step 3: Bake" as the woman applies each product. This provides a clear and concise visual guide to using the products. The perspective is from the brand, showcasing the application process and highlighting the key steps. The tone is informative and instructional. - 00:12–00:14 00:12–00:14 The ad returns to the split screen showing the before and after of the woman's face. This reinforces the transformative effect of the under-eye routine. The perspective is from the brand, emphasizing the visible results and benefits of using the products. The tone is confident and persuasive. - 00:14–00:15 00:14–00:15 The ad concludes with a shot of the three products, labeled as "Correct," "Conceal," and "Bake," along with the Huda Beauty logo. This reinforces the brand and product identity, making it clear what the viewer needs to purchase. The perspective is from the brand, providing a clear call to action and reinforcing brand recognition. The tone is informative and promotional.

# Ad summary This ad features a woman demonstrating how to use Huda Beauty Easy Bake setting powder. She applies the powder to her face with a makeup sponge, focusing on the under-eye area, and praises the product for its airbrushed look and long-lasting wear. # Brand positioning Huda Beauty is presented as a high-quality makeup brand that offers a wide range of shades to suit diverse skin tones. The brand aims to occupy a space in the consumer's mind as a provider of professional-grade makeup that is accessible and easy to use. The brand aligns with values of confidence and beauty, promoting a lifestyle where makeup enhances natural features. Huda Beauty pushes against the norm of limited shade ranges, offering ten shades of setting powder to ensure customers can find their perfect match. The brand positioning is both functional, emphasizing the product's performance, and emotional, promoting confidence in finding the right shade. # Product The featured product is Huda Beauty Easy Bake setting powder, designed to set makeup and provide an airbrushed finish. It is for anyone who wants their makeup to last all day. The product comes in ten shades, ensuring a match for various skin tones. The USP is its ability to create an airbrushed look and its long-lasting wear. The ad shows the product being applied all over the face, with extra focus on the under-eye area. The ad addresses the purchase barrier of finding the right shade by offering a wide range of options. The ad tells the viewer that this product is worth trying because it provides a flawless, long-lasting finish. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of expertise and quality. The pacing is consistent throughout the ad. The cuts and text are timed to the voiceover lines. # Hooks Spoken: Female 1: This can bake or break your glam. Visual: 00:00–00:02: A close-up shot of a woman's face. She has brown hair, brown eyes, and is wearing a black turtleneck. She is wearing makeup, including eyeshadow, eyeliner, blush, and lip gloss. The background is blurred, but appears to be a room with white walls and a shelf with various items on it. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad implies the pain point of makeup not lasting all day and not having the right shade to match skin tone. # Value propositions - Wide range of shades ensures everyone can find their perfect match - Airbrushed look enhances natural features - Long-lasting wear provides confidence throughout the day # Benefits - Creates an airbrushed look - Stays all day long # Features - Comes in ten shades # Call to action GET YOUR EASY BAKE NOW # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The woman introduces the Huda Beauty Easy Bake setting powder and asks if it can bake or break your glam. - 00:02–00:08 She highlights that the product comes in ten shades, ensuring that everyone can find their perfect match. This is conveyed from the brand's perspective, emphasizing inclusivity and confidence in finding the right shade. - 00:08–00:16 The woman demonstrates how to apply the setting powder all over the face, with extra focus on the under-eye area. This is from the brand's perspective, showing the product in action and highlighting its versatility. - 00:16–00:20 She praises the product for its airbrushed look and long-lasting wear, encouraging viewers to get their Easy Bake now. This is from the brand's perspective, emphasizing the product's benefits and urging viewers to purchase.

# Ad summary This ad features a woman demonstrating the transfer-resistant qualities of Huda Beauty lip stains and lip oils. She recreates a video where she eats and drinks various items, showing that the lip color stays put. She also kisses a man on the cheek to further prove the product's staying power. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers innovative and long-lasting lip products. The brand emphasizes the transfer-resistant qualities of its lip stains and lip oils, positioning them as ideal for those who want to maintain a flawless look throughout the day without constant reapplication. The brand aligns with a lifestyle that values beauty, confidence, and convenience, pushing against the norm of frequent touch-ups required by traditional lipsticks. The brand positioning is both functional (long-lasting, transfer-resistant) and emotional (confidence, convenience). # Product The featured products are Huda Beauty lip stains and lip oils, designed to provide long-lasting color and shine without transferring onto surfaces. The ad highlights the transfer-resistant qualities of these products, demonstrating that they stay on the lips even after eating, drinking, and kissing. The lip stains come in various shades, including Rich Brown and Cherry Red, while the lip oils are available in Juicy Peach. The products are presented as easy to apply and maintain, offering a convenient solution for those who want to keep their lips looking perfect throughout the day. The ad addresses the purchase barrier of lipstick transfer, showcasing how these products eliminate the need for constant reapplication and prevent embarrassing smudges. # Visual style The ad has a polished, high-end commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is high, supporting the intended tone of luxury and sophistication. The pacing is consistent, with a moderate BPM. The cuts and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 So we're gonna recreate this video because you guys loved it so much. Text overlay: 00:00–00:03 None used Visual: 00:00–00:04 The shot is a close-up of a woman's face in front of a white wall. She has long, dark hair, full makeup, and red lipstick. She is wearing a beige top. In the upper portion of the frame are emojis of a cocktail, popsicle, face mask, water bottle, and lips. In the lower right corner of the frame is a smaller inset of the woman's face. # Funnel stage Consideration # Pain points The central frustration is the common issue of lipstick transferring onto surfaces, requiring frequent reapplication and potentially causing embarrassing smudges. "No transfer." # Value propositions - Long-lasting color that doesn't transfer - Convenient and easy to apply lip products - Transfer-resistant lip products for a flawless look # Benefits - Long-lasting color - No transfer - Convenient - Easy to apply # Features - Lip stains - Lip oils - Transfer-resistant # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:04 00:00–00:04 The creator begins by stating that she will recreate a video because viewers loved it so much. She states that she is wearing the brand's new lip stains and lip oils. - 00:04–00:09 00:04–00:09 The creator zooms in on her lips and states that she is wearing Rich Brown and Cherry Red lip stains with Juicy Peach lip oil in the middle. - 00:09–00:11 00:09–00:11 The creator states that she is going to make a Shirley Temple. - 00:11–00:18 00:11–00:18 The creator opens a bottle of grenadine and pours it into a glass, then opens a bottle of ginger ale and pours it into the same glass. - 00:18–00:21 00:18–00:21 The creator takes a sip of the Shirley Temple and shows that there is no transfer on the glass. - 00:21–00:24 00:21–00:24 The creator states that she will try some La Bubus macarons. - 00:24–00:27 00:24–00:27 The creator opens a package containing a yellow macaron and states that it is so cute. - 00:27–00:35 00:27–00:35 The creator bites into the macaron and shows that there is no transfer on the macaron. - 00:35–00:41 00:35–00:41 The creator opens a bottle of water, takes a drink, and shows that there is no transfer on the bottle. - 00:41–00:43 00:41–00:43 The creator states that she will reapply the lip stain. - 00:43–00:44 00:43–00:44 The creator reapplies the lip stain. - 00:44–00:53 00:44–00:53 The creator opens a package containing a white popsicle and shows that there is no transfer on the popsicle. - 00:53–00:56 00:53–00:56 The creator states that the lip color transferred onto her lips, but her lips did not transfer onto the popsicle. - 00:56–01:00 00:56–01:00 The creator asks a man if she can have his cheek, then kisses him on the cheek. - 01:00–01:03 01:00–01:03 The creator shows the man's cheek and states that he is red. - 01:03–01:08 01:03–01:08 The creator states that she doesn't think it's the stain, but that it's his face. She reapplies the lip stain. - 01:08–01:12 01:08–01:12 The creator states that they are the original Huda and Chris, then kisses the man on the cheek again. She states that it was a real test.

# Ad summary This ad demonstrates a 3-step under-eye makeup routine using Huda Beauty products. The video features a woman applying concealer, color corrector, and setting powder to achieve a flawless under-eye look. # Brand positioning Huda Beauty is presented as a high-quality makeup brand focused on achieving flawless and professional-looking results. The brand aligns with a lifestyle of beauty and self-enhancement, emphasizing effective makeup techniques. The brand positioning is functional, focusing on the performance and effectiveness of its products in achieving a desired aesthetic. The ad showcases multiple products, each with specific functions, but maintains a consistent brand identity centered on quality and professional results. # Product The ad features a 3-step under-eye makeup routine using Huda Beauty products. The first product is a color corrector, applied to neutralize dark circles. The second product is a concealer, used to brighten and even out the skin tone. The third product is a pink setting powder, used to set the concealer and prevent creasing. The products are presented as easy to use and effective for achieving a flawless under-eye look. The ad addresses the purchase barrier of achieving professional makeup results at home by demonstrating a simple, step-by-step routine. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts to showcase the application of each product. The production quality is high-end, with clear lighting and focus on the products. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with product actions timed to the music. # Hooks Text overlay: 3 step routine for a flawless under eye ✨🫶🏾 Visual: 00:00–00:02: Close-up shot of a woman with medium skin tone and long brown hair, wearing a maroon top. She has makeup on her eyes but not on her under-eye area. She points to her under-eye area with her right index finger. The background is a blurred room with shelves and makeup products. / 00:02–00:03: The woman holds up three makeup products: a Huda Beauty color corrector with an orange cap, a Huda Beauty concealer with a black cap, and a Huda Beauty Easy Bake Loose Baking & Setting Powder in a clear container with a pink lid. # Funnel stage Middle of funnel (Consideration) # Pain points Dark circles and under-eye imperfections that detract from a flawless makeup look. The ad visually demonstrates the presence of dark circles before the routine. # Value propositions - 3-step routine for a flawless under eye # Benefits - Achieve a flawless under-eye look - Neutralize dark circles - Brighten and even out skin tone - Prevent creasing # Features - Color corrector - Concealer - Pink setting powder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating a makeup routine. # Storyline - 00:00–00:02 The video opens with a close-up of the creator's face, showing her under-eye area with dark circles. She points to her under-eye area to highlight the issue. - 00:02–00:03 The creator presents the three Huda Beauty products she will be using: a color corrector, a concealer, and a pink setting powder. - 00:03–00:05 The creator applies the color corrector under her eye, demonstrating the first step of the routine. - 00:06–00:10 The creator applies the concealer under her eye, demonstrating the second step of the routine. - 00:10–00:12 The creator points to her under-eye area again, showing the progress after applying the color corrector and concealer. - 00:12–00:19 The creator shows two makeup sponges, one pink and one white, and then applies the pink setting powder under her eye using the pink sponge, demonstrating the third step of the routine. - 00:19–00:21 The creator points to her under-eye area again, showing the final result after applying all three products. - 00:21–00:25 The creator smiles and expresses satisfaction with the final result.

# Ad summary This ad promotes Huda Beauty's Easy Bake Pressed powder. The ad features a woman applying the powder to her face and showing the before and after results. She claims that it's easy to use and gives an airbrushed finish. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers innovative and effective products. The brand aims to occupy a space in the consumer's mind as a provider of professional-quality makeup that is also easy to use. The brand aligns with a lifestyle of beauty and self-expression, promoting the idea that anyone can achieve a flawless, airbrushed look with the right products. Huda Beauty pushes against the norm of complicated makeup routines by offering a simple, easy-to-use product that delivers professional results. The brand positioning is both functional (easy to use, airbrushed finish) and emotional (confidence, self-expression). # Product The Huda Beauty Easy Bake Pressed powder is a makeup product designed to give the skin an airbrushed finish. It is applied using a small, black applicator puff. The product is for anyone who wants to achieve a flawless, professional-looking makeup finish with minimal effort. The ad highlights the product's ease of use and its ability to create an airbrushed effect. The product addresses the purchase barrier of complicated makeup routines by offering a simple, easy-to-use alternative. The ad tells the viewer that this product is worth trying because it delivers professional results without the need for professional skills or tools. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is quick cuts with smooth transitions. The production quality is high-end, which supports the intended tone of luxury and effectiveness. The pacing is consistent throughout the ad. # Hooks Spoken: 00:11–00:12 It's like I'm applying a filter. Text overlay: SO EASY TO USE! Visual: 00:10–00:12 Close-up shot of a woman's face. She has full makeup on, including eyeshadow, blush, and lip gloss. Her hair is styled with clips holding it back. The background is a blurred white wall with a bookshelf. Text overlay: "SO EASY TO USE!" # Funnel stage Consideration # Pain points The ad implies that achieving an airbrushed makeup look is typically difficult and requires professional skills or tools. "It's literally airbrush made easy!" # Value propositions - Airbrush made easy # Benefits - Airbrushed finish # Features - Pressed powder - Easy to use # Call to action Shop Now # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:09 A woman applies powder to her face using a small, black applicator puff. - 00:10–00:12 The woman states that it's like she's applying a filter. - 00:12–00:15 The ad shows a before and after of the woman's face with the powder applied. - 00:15–00:17 The woman states that it's literally airbrush made easy. - 00:17–00:19 The woman makes a kissing face. - 00:19–00:21 The Huda Beauty Easy Bake Pressed powder is shown with a Shop Now CTA.

# Ad summary This ad showcases Huda Beauty's Easy Bake Pressed powder. It highlights the product's features, including its super fine and lightweight texture, and its availability in eight shades. # Brand positioning Huda Beauty is presented as a high-quality cosmetics brand, focusing on providing innovative and effective beauty solutions. The brand emphasizes the fine quality and lightweight feel of its products, positioning itself as a provider of premium makeup that enhances the user's natural beauty without feeling heavy or cakey. The brand aligns with a lifestyle of beauty and self-care, appealing to consumers who value high-performance makeup. Huda Beauty pushes against the norm of heavy, noticeable makeup by offering products that are lightweight and provide a natural finish. The brand positioning is both functional, highlighting the product's performance and texture, and emotional, aiming to enhance the user's confidence and beauty. # Product The Huda Beauty Easy Bake Pressed powder is a makeup product designed to set and perfect the skin. It is described as "super fine" and "super lightweight," indicating a focus on a natural, comfortable feel. The product is available in eight shades, catering to a variety of skin tones. The ad emphasizes the product's texture and range of shades, suggesting it is suitable for a wide audience looking for a high-quality setting powder. The ad aims to address the purchase barrier of heavy, cakey makeup by highlighting the powder's lightweight and fine texture, making it worth trying for those seeking a more natural finish. # Visual style The ad has a polished and clean aesthetic, with bright, even lighting and a focus on product details. The editing style is quick cuts, emphasizing the product's features and range of shades. The production quality is high-end, supporting the brand's premium positioning. The pacing is consistent, with cuts timed to highlight key product attributes. The audio-visual sync is evident in the timing of text overlays and product actions. # Hooks Text overlay: 00:00–00:14: NEW! / 00:00–00:14: EASY BAKE PRESSED Visual: 00:00–00:02: A high-angle shot displays multiple Huda Beauty Easy Bake Pressed powder compacts arranged on a gray surface. The compacts are black with the Huda Beauty logo in pink. Some compacts are in their packaging, while others are open. The lighting is bright and even, highlighting the product's sleek design. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of heavy, cakey makeup that feels uncomfortable and looks unnatural. The ad highlights the powder's lightweight and fine texture, making it worth trying for those seeking a more natural finish. # Value propositions - The super fine and lightweight texture ensures a natural and comfortable feel on the skin. - The availability in 8 shades caters to a variety of skin tones, ensuring a perfect match for every user. # Benefits - Natural finish - Comfortable feel - Wide range of shades # Features - Super fine - Super lightweight - Available in 8 shades # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a display of multiple Huda Beauty Easy Bake Pressed powder compacts. - 00:02–00:04 The scene transitions to a close-up of the powder compact being opened, revealing the powder and applicator. - 00:04–00:06 A finger with a manicured nail presses the applicator into the powder, highlighting the product's texture. - 00:06–00:07 The ad shows a close-up of the applicator, emphasizing its soft, velvety texture. - 00:07–00:08 A metal spatula is shown dragging across the surface of the powder, demonstrating its fine and lightweight quality. - 00:08–00:14 The spatula is used to spread different shades of the powder, showcasing the range of colors available.

# Ad summary A female creator tests a long-lasting lip stain and lip oil by applying them and then performing a cold plunge, demonstrating the products' durability and transfer-proof qualities. The video uses humor and a challenge format to showcase the product's performance. # Brand positioning The brand, implied to be Huda Beauty through the lip oil packaging, positions itself as a high-performance beauty brand that delivers long-lasting and innovative makeup solutions. It aims to occupy a space in the consumer's mind as a reliable source for durable lip products that can withstand extreme conditions. The brand aligns with a playful yet effective tone, promoting a lifestyle where makeup stays put, even through challenging activities like a cold plunge. Its positioning is primarily functional, emphasizing the product's long-lasting and transfer-proof performance, while also hinting at a luxurious feel through the lip oil's sealant effect. # Product The ad features a lip stain and a lip oil. The lip stain is described as a 'sexy red' in the shade 'Cinnamon,' which has a 'rustic brownish undertone.' It is a water-based product designed to stain the lips for long-lasting color. The lip oil, from Huda Beauty, is applied on top of the lip stain. Its purpose is to create an 'even more long-lasting effect' by acting as a 'sealant' that 'mixes with the oils from the Lip Stain.' This unique property ensures that the color remains 'longer lasting' even after the oil wears off. The products are for individuals seeking durable, transfer-proof lip color that can withstand various activities, including exposure to water. The ad highlights the products' ability to maintain vibrant color and resist running or transferring, addressing the common purchase barrier of lip products fading or smudging. # Visual style The ad features a polished UGC aesthetic, combining the authenticity of a creator's personal test with high-quality lighting and clear audio. The editing style is dynamic with quick cuts, especially during the cold plunge sequences, to maintain a fast pace and highlight reactions. There are also static shots during the product application and explanation segments. The production quality is high-end, resembling a professional beauty tutorial but with a playful, experimental twist. Visual motifs include close-ups on the lips and product for detail, and the recurring cold plunge setup for the challenge. The pacing is generally fast, with rapid cuts during action sequences (estimated 2-3 cuts per second during plunges) and a slightly slower, conversational pace during explanations. Audio-visual sync is evident, with cuts and sound effects timed to the cold plunge actions and the creator's speech. # Hooks Spoken: 00:00–00:05: We are testing our lip stains in a cold plunge. Text overlay: 00:00–00:01: TESTING / 00:01–00:01: OUR LIP STAINS / 00:03–00:03: NOOOO / 00:04–00:04: COLD / 00:04–00:05: PLUNGE Visual: 00:00–00:01: Medium close-up of a female with dark hair pulled back, wearing a black t-shirt with white trim and a nose clip, looking directly at the camera with a wide smile and dark red lipstick. She is holding a clear plastic bowl with ice water in the foreground. The background is a brightly lit, modern, minimalist room with white furniture and sheer curtains. / 00:01–00:03: Close-up of the female's face as she plunges her face into the ice water, eyes squeezed shut, mouth open in a grimace, with water splashing around her face. The nose clip is visible. The camera is stationary, slightly above her. / 00:03–00:04: Overhead shot looking down at the female's head as she submerges her face in the ice water. Her dark hair is pulled back, revealing her scalp. The nose clip is visible. Water splashes around her head. / 00:04–00:05: Medium close-up of the female, now out of the water, with wet skin and hair, smiling at the camera. The clear plastic bowl with ice water is in the foreground. The background is the same modern room. # Funnel stage Consideration # Pain points The ad addresses the pain point of lip products not being long-lasting or transferring easily. This is explicitly demonstrated through the 'cold plunge' test, which simulates extreme conditions that would typically cause makeup to smudge or fade. The creator's initial humorous comment, 'The Lip Stain is running. This is a disaster,' sets up the expectation of failure, only to be subverted by the product's performance. # Value propositions - Don't sleep on Cinnamon. - It is such a sexy red. - It creates an even more long lasting effect because it's going to create a sealant. - Even after the oil wears off, it's longer lasting. # Benefits - longer lasting - lips are still stained - should stay on your face # Features - sexy red - rustic brownish undertone in the red - creates an even more long lasting effect - creates a sealant - mixes with the oils from the Lip Stain - water-based # Call to action None used. # Social proof - We are testing our lip stains in a cold plunge. # Point of view - Customer 90% – The video is presented by a creator who is testing the product in a personal, authentic, and often humorous way, directly addressing the audience and sharing her real-time reactions and opinions. - Brand 10% – Product features and benefits, such as the 'sealant' effect and 'long-lasting' claims, are explicitly stated by the creator, acting as an informed representative of the brand's product knowledge. # Storyline - 00:00–00:01 00:00–00:01: The creator introduces the challenge, stating she is testing the lip stains in a cold plunge. This sets up the premise of the video, immediately grabbing attention with an unusual and challenging scenario. - 00:01–00:03 00:01–00:03: The creator performs the first cold plunge, reacting with exaggerated discomfort and humor. This visually demonstrates the 'cold plunge' aspect of the test and adds an element of entertainment and relatability, showing the product being put to an extreme test. - 00:03–00:05 00:03–00:05: The creator recovers from the plunge, confirming the test is for lip stains and cold plunges. This reiterates the challenge and transitions to the product application phase, maintaining a lighthearted tone. - 00:05–00:11 00:05–00:11: The creator introduces the lip stain in 'Cinnamon,' describing its color and suggesting it's an underrated shade. This focuses on the product's aesthetic appeal and encourages viewers to consider a specific color, building anticipation for its application. - 00:11–00:17 00:11–00:17: The creator applies the lip stain as a lip liner, carefully outlining her lips. This demonstrates the precision of the product and its versatility, showing how it can be used for defining the lips. - 00:17–00:18 00:17–00:18: The creator attempts to blend the lip liner with her finger, resulting in stained fingers. This humorous moment highlights the product's staining power and provides a practical tip on how *not* to blend it, reinforcing its long-lasting nature. - 00:18–00:23 00:18–00:23: The creator continues to apply the lip stain, filling in her lips, and then blends it with her finger again, staining her fingers further. This reinforces the previous point about the product's strong staining ability and the need for a different blending tool. - 00:23–00:25 00:23–00:25: The creator shows her stained fingers and advises against blending with fingers, suggesting a Q-Tip instead. This provides a helpful user tip and further emphasizes the product's potent staining power, which is a key feature. - 00:25–00:35 00:25–00:35: The creator applies the lip stain to her full lips, showcasing the rich color. This demonstrates the full effect of the lip stain and its vibrant pigment. - 00:35–00:43 00:35–00:43: The creator expresses her admiration for the color and describes its 'rustic brownish undertone.' This reinforces the product's aesthetic appeal and provides more detail about the specific shade, appealing to those interested in unique color profiles. - 00:43–00:52 00:43–00:52: The creator introduces the lip oil, explaining its role in creating an 'even more long-lasting effect' and acting as a 'sealant.' This highlights the innovative aspect of combining the products for enhanced durability, presenting a unique selling proposition. - 00:52–01:04 00:52–01:04: The creator applies the lip oil over the lip stain, showcasing the glossy finish and reiterating the long-lasting benefit. This completes the application process and visually demonstrates the combined effect of the products, emphasizing their durability. - 01:04–01:06 01:04–01:06: The creator asks if viewers are ready for the test, building anticipation for the cold plunge. This engages the audience and prepares them for the product's performance demonstration. - 01:06–01:10 01:06–01:10: The creator prepares for the cold plunge, putting on a nose clip and expressing confidence due to her experience with cold baths. This adds a personal touch and humor, making the challenge feel more authentic and relatable. - 01:10–01:14 01:10–01:14: The creator performs the second cold plunge, reacting with a loud, humorous scream. This is the climax of the test, providing an entertaining and memorable demonstration of the product's resilience. - 01:14–01:23 01:14–01:23: The creator emerges from the water, noting that the lip stain is 'running' and calling it a 'disaster' with a smile. This creates a moment of suspense and humor, making the eventual positive reveal more impactful. - 01:23–01:27 01:23–01:27: The creator wipes her face with a tissue, then confirms the lip stain is 'still on.' This is the crucial reveal, proving the product's long-lasting claim despite the initial humorous 'disaster' comment. - 01:27–01:30 01:27–01:30: The creator reapplies the lip oil, noting how good it feels and that her face feels 'tighter' from the cold plunge. This reinforces the positive experience of using the product and adds a secondary, albeit unrelated, benefit from the cold plunge itself. - 01:30–01:37 01:30–01:37: The creator performs a third cold plunge, again with humorous reactions, and then confirms she 'got it.' This reiterates the challenge and her determination, adding to the entertainment value. - 01:37–01:40 01:37–01:40: The creator confirms the lip stain 'stayed on' after the second round, pointing to her lips. This provides further evidence of the product's durability and reinforces the successful outcome of the test. - 01:40–01:47 01:40–01:47: The creator applies ice directly to her lips, marveling at the lack of transfer. This is an additional, more direct test of transfer-proof claims, visually demonstrating the product's adherence. - 01:47–01:55 01:47–01:55: The creator explains that because the product is water-based, prolonged water exposure might cause some transfer, but it's 'not bad.' This manages expectations realistically while still highlighting the product's overall resilience. - 01:55–01:58 01:55–01:58: The creator wipes her lips with a tissue, showing minimal transfer. This provides a final, tangible piece of evidence for the product's transfer-proof claims, allowing viewers to see the results. - 01:58–02:05 01:58–02:05: The creator concludes that her lips are 'still stained' and that the product 'looks really good,' despite minor transfer. This summarizes the successful outcome of the test and reinforces the product's overall effectiveness and aesthetic appeal. - 02:05–02:08 02:05–02:08: The creator asks viewers if the product 'passed the test,' inviting engagement and reinforcing the challenge format. This encourages audience interaction and leaves a lasting impression of the product's performance.

# Ad summary Huda Beauty introduces the Easy Bake Loose Baking & Setting Powder in a new Matcha Cake shade. The ad opens with comments requesting a green powder before showing a lab-coated scientist ‘baking’ the product by whisking ingredients in a metal pan and placing it in an oven. The Easy Bake Matcha Cake powder emerges, and Huda Kattan explains that the new product was created in response to community demand. # Brand positioning Huda Beauty is presented as a responsive, community-driven brand that prioritizes its customers' desires, emphasizing a commitment to innovation and inclusivity within the beauty space. The brand acknowledges and acts on consumer feedback, showcasing a dedication to meeting specific product requests and preferences. This approach is positioning Huda Beauty as attuned to emerging trends and needs. The brand is known for being a trend setter. # Product The Easy Bake Loose Baking & Setting Powder in Matcha Cake is described as a green-tinted powder developed in response to community demand. The ad shows a scientist mixing flour, sugar, eggs, and green powder together in a metal pan, which is then placed in the oven and comes out as the Easy Bake Matcha Cake powder. The product is for people who want a green powder, according to Huda Kattan. It is implied that the powder is a color-correcting formula that cancels out redness. # Visual style This ad blends a polished commercial feel with a recipe-style UGC aesthetic. The editing is fast-paced with quick cuts timed to the music, especially during the product ingredient introduction. Visual motifs include close-ups of the product, a baking metaphor, and the use of text overlays to emphasize key information. The pacing is consistently upbeat and engaging. # Hooks Spoken: 00:00–00:01 You guys asked, Text overlay: 00:00–00:00 ASKED / 00:00–00:00 You got me at the green!!!😍 (Comment bubble) / 00:00–00:00 Replying to oliviaandbeauty (Comment bubble) / 00:00–00:01 Green cancelling out the red!😂🫶 (Comment bubble) / 00:00–00:01 Replying to luxelooksby.anam (Comment bubble) Visual: 00:00–00:00 The word ‘ASKED’ in hot pink bold font appears on a black background. / 00:00–00:00 A graphic displays a comment that reads “You got me at the green!!!😍” that replies to user oliviaandbeauty. / 00:00–00:01 Another graphic displays a comment that reads “Green cancelling out the red!😂🫶” that replies to luxelooksby.anam. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people with redness in their faces have a hard time correcting it using traditional powders. # Value propositions - The ad presents a new product designed in direct response to customer demand # Benefits - Cancelling out the red # Features - Green powder # Call to action None used. # Social proof - The ad opens with comments requesting a green Easy Bake powder. # Point of view - Customer 5% – Customer POV is communicated through the use of customer comments requesting a green Easy Bake powder. - Brand 95% – Brand POV is communicated through Huda Kattan presenting the product and explaining its purpose. # Storyline - 00:00–00:00 The ad opens with the word 'ASKED' in pink text on a black screen. - 00:00–00:05 00:00–00:05 Comments requesting a green Easy Bake powder fill the screen. This is intended to communicate high customer demand, which builds anticipation for the new product. - 00:05–00:05 00:05–00:05 The word 'BAKED' in pink text on a black screen appears. This word choice is playing into the Easy Bake product name and baking theme. - 00:06–00:14 00:06–00:14 A scientist in a lab coat whisks flour, sugar, eggs, and green matcha powder together in a metal pan. This is intended to communicate that the product is ‘baked.’ - 00:14–00:16 00:14–00:16 The pan is placed in the oven. This reinforces the ‘baking’ metaphor. - 00:16–00:17 00:16–00:17 Huda appears on screen and states, “That’s right, Easy Bake has gone green!” This reinforces the ‘baking’ theme and introduces the green shade of the new Easy Bake powder. - 00:17–00:19 00:17–00:19 The product is taken out of the oven. This reinforces the ‘baking’ metaphor. - 00:19–00:23 00:19–00:23 Huda states that the brand is “introducing the most requested from our community, Easy Bake Matcha Cake.” This reinforces customer demand and that the brand is responsive to its community. - 00:23–00:26 00:23–00:26 Huda says, “Everybody was like, we want a green powder! Guess what, we got the green powder.” This reinforces customer demand and that the brand is responsive to its community. - 00:27–00:28 00:27–00:28 The words 'COMING SOON' in green text appears on a black screen. This indicates the product has not yet been released.

# Ad summary This image ad features a jar of EASY BAKE setting powder positioned in front of a slice of red velvet cake, emphasizing the smooth and flawless finish the product aims to provide, likening the makeup application process to the precision of baking. # Brand positioning The brand aims to occupy a space in the consumer's mind that blends beauty with the familiar comfort of baking. It suggests that makeup application, specifically setting powder, can be as precise and satisfying as baking a cake. The brand promotes a lifestyle where beauty is approachable and fun, aligning with values of creativity and self-expression. By drawing parallels to baking, the brand potentially pushes against the norms of overly serious or complicated beauty routines, opting instead for a playful, accessible tone. The brand positioning leans towards both functional benefits (a flawless finish) and emotional satisfaction (the joy of baking and beauty). # Product The featured product is EASY BAKE setting powder, which is designed to give the user a smooth and flawless finish, likening makeup application to baking. The product aims to address purchase barriers by aligning the beauty routine with the fun and approachability of baking. The product is contained in a clear, square jar with a black lid. The name EASY BAKE is printed in large, embossed letters on the front of the jar. # Visual style The ad has a studio-shot production quality with bright, even lighting. The visual motif is a side-by-side comparison of the makeup product and a food item, creating a playful comparison. The image is sharply focused on the products, with a clean background that keeps the attention on the product. The creative style aims to be eye-catching and memorable, designed to stand out and be easily processed in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad alludes to the frustration of achieving a smooth, flawless finish with makeup. # Value propositions - The product provides a smooth, flawless finish, likening the makeup application process to baking. # Benefits - Smooth finish - Flawless finish # Features - Setting Powder # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, equating the flawless results of setting powder to the precision and expertise required to bake a red velvet cake. # Storyline - The image opens with a macro shot of a jar of EASY BAKE setting powder next to a slice of red velvet cake, telling a story that equates the application of setting powder to the precision of baking. The perspective here is from the brand, who is drawing parallels between the product and the process of baking to showcase the smooth finish it provides.

# Ad summary This ad features Huda Beauty Easy Bake powder, set next to an elaborately decorated dessert. The visual connects baking powder to actual baking, and is intended to be visually striking and humorous. # Brand positioning Huda Beauty positions itself as a luxury makeup brand, offering high-quality, innovative products that cater to makeup enthusiasts and professionals. The brand emphasizes self-expression, creativity, and confidence through makeup. Huda Beauty breaks category norms by incorporating playful elements and a strong online presence. They focus on providing a wide range of products suitable for diverse skin tones and preferences, aiming to be inclusive and relatable. The brand embraces both functional and emotional benefits, promising effective results while promoting a sense of empowerment and fun in the beauty routine. # Product Huda Beauty's Easy Bake powder is a setting powder designed to set makeup for a flawless, long-lasting finish. The product is for anyone looking to perfect their makeup look by preventing creasing and blurring imperfections. It features a finely milled formula that blends seamlessly into the skin, providing a soft-focus effect. The powder is presented in a clear, cube-shaped jar with the words "EASY BAKE" embossed on the front. The USPs include its ability to bake makeup, control shine, and create a smooth complexion. This ad highlights its association with baking, implying a simple, effective process for achieving a perfect finish. The ad addresses the common purchase barrier of complicated makeup routines by suggesting an easy-to-use solution that delivers professional results. # Visual style The visual style is highly stylized and polished, resembling a studio shot. The lighting is bright and even, emphasizing the textures and colors of the product and dessert. The image uses a creative motif, blending beauty with baking, to create a visually striking and memorable ad. The typography is clean and modern, complementing the overall aesthetic. The image is designed to be eye-catching and scannable in a social media feed, using humor and visual contrast to grab attention. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The central pain point addressed is the complexity and time commitment often associated with makeup routines, with the ad presenting the product as an easy solution. # Value propositions - Easy Bake powder implies simple, effective process - Cube-shaped jar with "EASY BAKE" embossed on the front suggests an easy-to-use solution # Benefits - Blends seamlessly - Soft-focus effect # Features - Finely milled formula # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective by showcasing its product in a creative and playful way, aligning it with the enjoyable process of baking, and highlighting its easy application and smooth finish. # Storyline - The ad features a visually striking setup with the Easy Bake powder jar positioned near a layered cake-like structure that is drizzled with green frosting. This juxtaposition immediately captures attention by associating the makeup product with baking, creating a memorable and humorous image. This is told from the brand's perspective. - The Huda Beauty applicator is placed on top of the cake, further emphasizing the baking theme and subtly demonstrating how the product can be "applied" to achieve the desired result. This is portrayed from the brand's perspective. - The color of the powder and frosting are coordinated, reinforcing the theme and suggesting the product's ability to blend seamlessly into the skin for a flawless finish. This is presented from the brand's perspective.

# Ad summary This ad features a woman applying and praising Huda Beauty's Easy Bake and Snatch products for their blurring capabilities. # Brand positioning Huda Beauty is presented as a high-quality makeup brand for achieving a flawless, airbrushed look. The brand is positioned for makeup enthusiasts seeking effective and transformative products that deliver a professional finish. The ad highlights the brand's expertise in baking techniques, suggesting Huda Beauty is at the forefront of modern makeup trends and solutions. The brand's packaging and the creator's makeup further suggest a focus on glam and high-impact beauty. # Product The ad features Huda Beauty's Easy Bake and Snatch products, specifically its loose baking and brightening powder and undereye masks. The Easy Bake powder is described and shown as blurring imperfections for a smooth, poreless finish. The product is implied to be for people looking to bake their face and brighten their undereye. The product's USP is its ability to create a poreless effect. # Visual style The ad has a polished UGC feel, with a clean, bright aesthetic typical of beauty content on social media. The editing is smooth and the shots are stable, giving it a professional yet accessible quality. The pacing is moderate, with cuts timed to key moments in the demonstration. # Hooks Spoken: 00:00–00:01: Female 1: Oh my God. Visual: 00:00–00:00: A woman with dark hair, fair skin, and heavy makeup opens a container of Huda Beauty's Easy Bake powder. She is wearing a black long-sleeve shirt and has her hair clipped back. The background is a plain, light beige wall. The camera is close-up and stable. # Funnel stage Consideration # Pain points The ad addresses the desire for flawless skin and the frustration of visible pores. # Value propositions - Achieve poreless finish # Benefits - Smooth skin - Poreless finish # Features - Blurring properties # Call to action None used. # Social proof - "I give you so much credit. I could literally never" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:00 The video begins with a woman opening Huda Beauty products. - 00:01–00:02 The woman uses Huda Beauty undereye masks. - 00:02–00:03 She applies the Easy Bake powder over the masks. - 00:03–00:04 The woman expresses amazement at how the product looks on her face. - 00:04–00:06 She uses a brush to dust off the Easy Bake powder, blending it into her skin. - 00:06–00:08 The woman compliments the product's blurring properties.

# Ad summary This ad features a woman demonstrating the Huda Beauty Easy Bake and Snatch Pressed Powder. She applies the powder under her eyes and on her cheeks using a Huda Beauty puff. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers innovative and effective products. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a flawless, camera-ready look. The brand aligns with values of beauty enhancement and confidence, promoting a lifestyle where makeup is used to accentuate features and create a polished appearance. Huda Beauty pushes against the norm of settling for less effective products, offering high-quality solutions for makeup application. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to empower users with confidence in their appearance. The ad focuses on the Easy Bake and Snatch Pressed Powder, highlighting its ability to perfect and set makeup. # Product The Huda Beauty Easy Bake and Snatch Pressed Powder is a makeup product designed to perfect and set makeup. It is presented as a solution for achieving a flawless finish. The product is for anyone who wants to enhance their makeup look and ensure it lasts longer. The powder comes in a compact with a mirror and includes a Huda Beauty puff for application. The ad highlights the product's ability to perfect makeup. The powder is used under the eyes and on the cheeks to set makeup and reduce shine. The ad addresses the purchase barrier of ineffective makeup products by showcasing the powder's ability to deliver a perfected makeup look. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of beauty and sophistication. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, with product actions timed to the music. # Hooks Visual: 00:00–00:02: A close-up shot of a woman with brown hair, gold jewelry, and a full face of makeup, including pink blush and lipstick. She is smiling and pointing to her cheek. She is holding a Huda Beauty compact. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of ineffective makeup products that do not deliver a flawless finish. # Value propositions - The Huda Beauty Easy Bake and Snatch Pressed Powder is a makeup product designed to perfect and set makeup. # Benefits - Perfect makeup - Set makeup # Features - Huda Beauty puff - Compact with mirror # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a woman showing off her makeup look, specifically highlighting her blush. - 00:02–00:06 She then uses a Huda Beauty puff to apply powder under her eyes, demonstrating how to perfect the makeup look. - 00:06–00:11 The woman smiles and shows off her finished makeup look. - 00:11–00:12 She opens the Huda Beauty compact to show the powder and puff, emphasizing the product's features. - 00:12–00:15 The woman applies the powder to her face using the puff. - 00:15–00:26 She smiles and makes exaggerated expressions to show off her makeup.

# Ad summary This image ad shows a before and after of a woman's face with and without Easy Bake Pressed powder. The ad claims that the product is super fine and never cakey. # Brand positioning This ad promotes Easy Bake Pressed powder, positioning it as a solution for achieving a flawless, non-cakey makeup look. The brand emphasizes the product's ability to maintain a 'super fine' finish, even after 12 hours of wear. By showcasing a side-by-side comparison, the brand directly addresses the common concern of makeup looking heavy or unnatural over time, suggesting that their product defies this norm. The brand aims to occupy a space in the consumer's mind as a reliable choice for long-lasting, natural-looking makeup. # Product The ad features Easy Bake Pressed powder, a makeup product designed to provide a smooth, long-lasting finish. It is presented as a solution to avoid a 'cakey' appearance, even after 12 hours of wear. The product is showcased through a before-and-after comparison on a woman's face, highlighting its ability to maintain a 'super fine' look. The ad targets individuals who seek a reliable makeup product that can withstand extended wear without compromising the natural look of the skin. The ad addresses the purchase barrier of makeup looking heavy or unnatural over time, emphasizing the product's ability to provide a flawless, long-lasting finish. # Visual style The ad features a high-quality studio shot with a clean and polished aesthetic. The visual motif is a side-by-side comparison, emphasizing the product's effectiveness. The image treatment includes color grading to enhance the skin tones and lighting effects to highlight the product's benefits. The typography is large and bold, ensuring scannability in the feed. The ad contrasts with platform norms by presenting a highly produced image, aiming to capture attention through its professional quality. # Hooks Headline: SUPER FINE, NEVER CAKEY! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of makeup looking cakey or unnatural, especially after extended wear. The phrase 'NEVER CAKEY!' directly targets this concern. # Value propositions - Super fine, never cakey # Benefits - Super fine - Never cakey # Features - Easy Bake Pressed # Call to action None used. # Point of view - Brand: The brand's POV is present throughout the ad, as it promotes the product's benefits and showcases its effectiveness through a visual comparison and a 'NO RETOUCHING' disclaimer. # Storyline - The ad opens by declaring the product's key benefit: 'SUPER FINE, NEVER CAKEY!' This statement, delivered from the brand's perspective, immediately sets the stage by highlighting the product's ability to provide a smooth, natural finish, avoiding the common issue of makeup looking heavy or unnatural. - The ad then presents a side-by-side comparison of the woman's face, 'WITHOUT EASY BAKE PRESSED' on one side and '12HRS WITH EASY BAKE PRESSED' on the other. This visual demonstration, presented from the brand's perspective, aims to showcase the product's effectiveness in maintaining a flawless look over an extended period. - The ad concludes with a 'NO RETOUCHING' disclaimer, reinforcing the authenticity of the results. This statement, delivered from the brand's perspective, aims to build trust by assuring viewers that the comparison is genuine and not artificially enhanced.

# Ad summary This ad promotes Huda Beauty's Easy Bake Pressed powder. The ad features a woman with a full face of makeup who demonstrates the product. She applies the powder to her forehead with a makeup sponge and shows the airbrushed effect it creates. # Brand positioning Huda Beauty is presented as a high-end makeup brand that offers innovative solutions for achieving a flawless, airbrushed look. The brand aims to occupy a space in the consumer's mind as a go-to for easy-to-use products that deliver professional-quality results. The brand aligns with a lifestyle of beauty and self-expression, promoting the idea that anyone can achieve a perfect makeup look with the right tools. Huda Beauty pushes against the notion that baking is a difficult or intimidating technique, offering a product that simplifies the process. The brand positioning is both functional, focusing on the performance and simplicity of the product, and emotional, empowering users to feel confident and beautiful. # Product The Huda Beauty Easy Bake Pressed powder is a makeup product designed to simplify the baking technique for achieving an airbrushed finish. It is presented as a solution for those who are afraid of baking, offering an easy way to create a smooth, flawless look. The product comes in a compact with a powder puff for application. The ad emphasizes the ease of use and the airbrush effect achieved with the product. The product is for anyone who wants to achieve a professional makeup look without the difficulty of traditional baking methods. The ad addresses the purchase barrier of baking being too complicated by presenting the Easy Bake Pressed powder as a simple, effective alternative. # Visual style The ad has a polished, commercial aesthetic with a clean and bright look. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high-end, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: For everybody out there who's been afraid of baking, this is gonna be your new best friend. Text overlay: AFRAID OF BAKING / BEST FRIEND Visual: 00:00–00:02: A woman with long brown hair and a full face of makeup holds a black compact with a light pink powder inside. She is wearing a black top and has silver clips in her hair. The background is a blurred white room with a modern sculpture and a couch. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of baking being a difficult or intimidating technique. # Value propositions - Easy Bake Pressed powder: Airbrush made easy # Benefits - Creates an airbrush effect on the skin - Easy to use # Features - Easy Bake Pressed powder # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product and sharing her experience. # Storyline - 00:00–00:02 The ad begins with a woman holding a Huda Beauty compact, addressing viewers who are afraid of baking. - 00:01–00:02 She claims the product will be their new best friend, speaking from the perspective of a beauty enthusiast sharing a helpful tip. - 00:03–00:04 She smiles at the camera, emphasizing that she is not using a filter. - 00:04–00:07 She applies the powder to her forehead with a makeup sponge, demonstrating its use. - 00:07–00:11 She expresses surprise at how easy it was to create an airbrush effect, highlighting the product's simplicity and effectiveness. - 00:11–00:13 She introduces the Huda Beauty Easy Bake Pressed powder, presenting it as the solution. - 00:14–00:16 She shows a split screen of her face with and without the powder, emphasizing the difference in appearance. - 00:16–00:18 She reiterates that it's airbrush made easy, reinforcing the product's key benefit.

# Ad summary A woman demonstrates the blurring effect of Huda Beauty's Easy Bake Pressed powder using a powder puff. She applies the product to her face and forehead, highlighting its ability to soften and airbrush wrinkles away. # Brand positioning Huda Beauty is presented as a brand that offers innovative and effective makeup solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, easy-to-use products that deliver professional results. The brand aligns with a lifestyle of beauty and self-enhancement, promoting the idea that anyone can achieve an airbrushed look with the right tools. Huda Beauty pushes against the norm of complex makeup routines by offering a simple, pressed powder that delivers a blurring effect. The brand positioning is both functional (easy to use, blurring effect) and emotional (achieving a flawless, airbrushed look). # Product The Huda Beauty Easy Bake Pressed powder is a pressed powder designed to blur imperfections and soften the skin's appearance. It is presented as an easy-to-use product that delivers an airbrushed finish. The product is for anyone looking to achieve a flawless, filter-like effect without the need for complex makeup techniques. The powder is applied using a powder puff, and it is shown to soften the appearance of wrinkles and imperfections. The USP is its ability to provide an airbrushed look with ease. The ad addresses the purchase barrier of complicated makeup routines by offering a simple, pressed powder solution. The ad tells the viewer that this product is worth trying because it provides a professional, airbrushed finish with minimal effort. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's effects. The editing style includes quick cuts to emphasize the blurring effect. The production quality is high-end, supporting the intended tone of luxury and effectiveness. The pacing is consistent, with cuts timed to the speaker's words. # Hooks Spoken: Alright guys, I want to show you something. Visual: 00:00–00:02: Close-up shot of a woman with full makeup, including winged eyeliner, blush, and matte lipstick. She is wearing a black top and has short brown hair. She is holding a black and white powder puff. # Funnel stage Consideration # Pain points The ad addresses the frustration of complicated makeup routines and the desire for a flawless, airbrushed look without the need for filters or professional techniques. "The way this just airbrushes my wrinkles away." # Value propositions - Airbrush made easy: The product provides an airbrushed look with minimal effort. - Easy Bake Pressed: The product is a pressed powder, making it easy to use and apply. # Benefits - Blurs imperfections - Softens skin - Airbrushes wrinkles away - Provides a filter-like effect # Features - Pressed powder - Easy to use # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 The creator introduces the product she wants to show. - 00:01–00:03 The creator shows the product and begins to apply it to her face. - 00:03–00:07 The creator highlights the blurring effect of the product. - 00:07–00:08 The creator emphasizes that there is no filter being used. - 00:08–00:12 The creator continues to apply the product, highlighting its softening effect. - 00:12–00:17 The creator applies the product to her forehead, emphasizing its airbrushing effect on wrinkles. - 00:17–00:20 The creator expresses her amazement with the product.

# Ad summary This ad showcases the Huda Beauty Easy Bake Duo. The ad features a woman applying the product to her forehead, followed by a before-and-after comparison. She then shows the product and comments on how blurred her skin looks. # Brand positioning Huda Beauty is presented as a high-end beauty brand focused on achieving a flawless, airbrushed makeup look. The brand aligns with a lifestyle of beauty enhancement and self-expression through makeup. The brand positions itself as a provider of high-quality, effective products that deliver visible results, as demonstrated by the before-and-after comparison. The brand's positioning is both functional, in terms of performance and blurring effects, and emotional, in terms of achieving a desired aesthetic. # Product The Huda Beauty Easy Bake Duo is a baking powder designed to blur the skin and create a flawless finish. The product comes in a compact with two different shades. The ad highlights the product's ability to visibly reduce shine and blur imperfections, as demonstrated in the before-and-after comparison. The product is for anyone looking to achieve a smooth, blurred skin look. The ad addresses the purchase barrier of skepticism by showing a clear before-and-after transformation, emphasizing the product's effectiveness. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts to emphasize the before-and-after transformation and product details. The production quality is high-end, supporting the brand's positioning as a luxury beauty product. The pacing is moderate, with cuts timed to highlight key moments and product features. # Hooks Spoken: 00:00–00:02: Look at this difference. Visual: 00:00–00:03: Extreme close-up of a woman's forehead. She has tan skin, dark eyebrows, and visible peach fuzz. She is applying a pink powder to her forehead with a pink applicator labeled "Huda Beauty". Her manicured fingers are visible. A clear container of powder is visible in the lower left corner. The background is blurred and out of focus. # Funnel stage Consideration # Pain points The ad addresses the pain point of shiny skin and visible imperfections, which can affect one's confidence and overall makeup look. # Value propositions - Achieve a smooth, blurred skin look with the Easy Bake Duo - Visibly reduce shine and blur imperfections for a flawless finish # Benefits - Blurs the skin - Creates a flawless finish - Reduces shine - Blurs imperfections # Features - Baking powder - Comes in a compact with two different shades # Call to action None used. # Social proof - "Look how blurred my skin looks. It looks so good." – Female 1 (Customer) # Point of view - Customer 25% – The ad features a woman speaking directly to the camera, sharing her positive experience with the product. - Brand 75% – The ad showcases product application, before-and-after comparisons, and product shots, all presented from the brand's perspective. # Storyline - 00:00–00:03 The ad opens with a close-up of a woman's forehead as she applies a pink powder with a pink applicator. - 00:00–00:03 The message is to show the application process of the product. The perspective is from the brand, demonstrating how to use the product. The tone is informative and focused on the product's application. - 00:03–00:05 Following the application, a split screen appears, showing a before-and-after comparison of the woman's forehead. - 00:03–00:05 This moment is a direct response to the previous one, highlighting the visible difference after using the product. The perspective is from the brand, showcasing the product's effectiveness. The tone is demonstrative and aims to convince the viewer of the product's value. - 00:05–00:07 The woman holds up the Huda Beauty Easy Bake Duo compact, showing the product packaging. - 00:05–00:07 The message is to identify the specific product being used. The perspective is from the brand, showcasing the product. The tone is informative and product-focused. - 00:07–00:10 The woman speaks directly to the camera, commenting on how blurred her skin looks after using the product. - 00:07–00:10 This moment is a testimonial, with the woman sharing her positive experience. The perspective is from a customer, adding credibility to the product's claims. The tone is enthusiastic and aims to persuade the viewer through personal endorsement. - 00:10–00:12 The ad concludes with a product shot of the Huda Beauty Easy Bake Duo, showcasing the different shades available. - 00:10–00:12 The message is to display the product range and branding. The perspective is from the brand, reinforcing the product's identity. The tone is informative and aims to provide a visual reminder of the product.

# Ad summary This ad features Huda Kattan in the back of a car applying Huda Beauty Easy Bake Pressed Powder. She states that she takes the product with her everywhere. # Brand positioning Huda Beauty is presented as a high-end, celebrity-endorsed makeup brand. The brand is positioned as a go-to for beauty enthusiasts who want to achieve a flawless, camera-ready look. The ad features Huda Kattan herself, reinforcing the brand's association with her personal expertise and glamorous image. The brand aims to occupy a space in the consumer's mind as a trusted authority in the beauty industry, offering products that deliver professional results. The brand aligns with values of luxury, quality, and celebrity endorsement, promoting a lifestyle of beauty and self-confidence. The brand ignores category norms of affordability, instead focusing on premium quality and aspirational appeal. The brand positioning is both functional (offering high-performance makeup) and emotional (providing confidence and glamour). # Product The product featured is Huda Beauty Easy Bake Pressed Powder, a compact powder designed for setting makeup and achieving a smooth, matte finish. The product is for anyone who wants to maintain a flawless makeup look on the go. The ad highlights the product's portability, with Huda Kattan stating, "I take this with me everywhere." The USPs are its convenience and ability to maintain a perfect makeup look anytime, anywhere. The use occasion shown is in the back of a car, implying it's perfect for touch-ups while traveling or on the move. The ad addresses the purchase barrier of inconvenience by showcasing how easy it is to carry and use the product. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a celebrity endorsement. The image treatment includes color grading and background blurring. The typography is large and bold. The style is disruptive, aiming to stand out in the feed with its high-end aesthetic and celebrity appeal. # Hooks Headline: "I TAKE THIS WITH ME EVERYWHERE" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of maintaining a flawless makeup look on the go. The quote "I TAKE THIS WITH ME EVERYWHERE" implies that the product solves the problem of makeup touch-ups while traveling or on the move. # Value propositions - The product is portable and convenient, as stated by Huda Kattan: "I take this with me everywhere." # Benefits - Portability - Convenience # Features - Easy Bake Pressed # Call to action None used. # Social proof - "I TAKE THIS WITH ME EVERYWHERE" - Huda Kattan # Point of view - Customer: The ad is presented from the customer's point of view, showing Huda Kattan using the product in a real-life setting, making it relatable and trustworthy. - Brand: The brand's point of view is present through the display of the product and Huda Kattan's endorsement, reinforcing the brand's association with her personal expertise and glamorous image. # Storyline - The ad opens with Huda Kattan in the back of a car, holding a Huda Beauty Easy Bake Pressed Powder compact. This is intended to show the product in a real-life setting, emphasizing its portability and convenience from the customer's perspective. - Huda Kattan states, "I take this with me everywhere." This is included to highlight the product's portability and convenience, suggesting that it's an essential item for maintaining a flawless makeup look on the go from Huda's perspective. - The ad concludes with Huda Kattan's name displayed below the quote. This is intended to reinforce the brand's association with her personal endorsement and expertise from the brand's perspective.