How monday.com Advertises on Meta

# Ad summary This ad features a woman and a purple llama, and the text "Dein neuer Kl. Rechn." The ad is likely for a German audience. # Brand positioning The brand is presented as modern and approachable, using a clean aesthetic and friendly imagery. The brand seems to be targeting a younger demographic, aligning with a lifestyle that values simplicity and ease of use. The brand is positioning itself as a new kind of financial solution, possibly pushing against traditional banking norms with its fresh and playful visual identity. The brand's use of a purple llama mascot suggests a fun, non-intimidating approach to finance, aiming to make financial management feel less daunting and more accessible. # Product The product appears to be a financial service or application, implied by the text "Dein neuer Kl. Rechn." The ad does not explicitly state what the product is or how it works, but the overall presentation suggests it is user-friendly and modern. The product is likely targeted towards individuals looking for a new way to manage their finances. The ad does not explicitly mention any features, ingredients, or design details, but the clean and simple visual style implies ease of use. The ad does not mention any specific use occasions or moments of use, but the overall tone suggests it is suitable for everyday financial management. The ad does not explicitly address any purchase barriers, but the friendly and approachable imagery may help to alleviate any concerns about complexity or difficulty. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and approachability. The use of a gradient background and soft lighting creates a sense of calm and optimism. The overall aesthetic is friendly and inviting, aiming to appeal to a younger demographic. The production quality appears to be highly polished, with professional photography and seamless editing. # Hooks Headline: Dein neuer Kl. Rechn. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The smiling woman looking upwards conveys a sense of optimism and aspiration, suggesting a positive outlook on their financial future. - Brand: The purple llama and the text "Dein neuer Kl. Rechn." are used to create a friendly and memorable image that introduces the brand and its offering. # Storyline - The ad features a smiling woman looking upwards, suggesting optimism and aspiration. This is from the customer's perspective, conveying a sense of hope and a positive outlook on their financial future. - A purple llama is positioned next to the woman, adding a playful and approachable element to the ad. This is from the brand's perspective, aiming to create a friendly and memorable image that resonates with the audience. - The text "Dein neuer Kl. Rechn." is displayed prominently, introducing the brand and its offering. This is from the brand's perspective, directly communicating its message and value proposition to the viewer.

# Ad summary This ad promotes monday sidekick, an AI tool designed to help with project management, campaign creation, and data sorting. The ad uses humor and a purple llama character to convey that the tool is easy to use and safe, aiming to reassure users who may be hesitant about using AI. # Brand positioning monday.com is presented as a tech-forward brand that embraces AI to simplify complex tasks. The brand aims to occupy a space in the consumer's mind as an innovative and user-friendly solution for project management and data organization. The brand aligns with a modern, efficient, and slightly quirky lifestyle, pushing against the norm of complicated and intimidating AI tools. The brand positioning is both functional (performance, simplicity) and emotional (reassurance, fun), making AI accessible and less daunting for users. # Product monday sidekick is an AI tool designed to simplify project management, campaign creation, and data sorting. It is for professionals who need help managing projects, crafting campaigns, and sorting data. The tool is presented as easy to use, with the ad stating, "AI is easy" and demonstrating how to access it by clicking a star icon. The USPs include its ability to manage projects, craft campaigns, and sort data, all while ensuring data protection. The ad addresses the purchase barrier of AI being perceived as complicated and unsafe by presenting it as user-friendly and secure. The ad tells the viewer that monday sidekick is worth trying because it simplifies complex tasks and makes AI accessible. # Visual style The ad has a polished commercial aesthetic with a blend of real-life office scenes and animated screen recordings. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots for emphasis. The production quality is high-end, with clean lighting and modern design elements. The pacing is consistent, with approximately 15 cuts per minute, and the audio-visual sync is well-timed to match the music and voiceover. # Hooks Spoken: 00:00–00:02 [Overlapping voices] AI! / 00:02–00:03 Just generate it! Text overlay: 00:00–00:02 AI! / 00:02–00:03 Just generate it! Visual: 00:00–00:01 A close-up of a man with light skin, curly brown hair, and green eyes looking through blinds with a surprised expression. He is wearing a dark blazer over a white and blue patterned shirt. The background is blurred, showing an office setting. / 00:01–00:02 Quick cuts of various people in an office setting saying "AI!" and "Just generate it!" The camera moves rapidly between scenes, creating a sense of urgency and chaos. / 00:02–00:03 A woman with dark skin and curly black hair, wearing glasses and a beige blazer, speaks emphatically to someone off-screen in front of an elevator. The background is a modern office lobby with stainless steel elevators and neutral-colored walls. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of AI being perceived as complicated and unsafe. This is signaled by Tim's sarcastic remark, "Right. Like I have spare time," and his question, "Are you sure it's safe?" # Value propositions - monday sidekick, AI you'll love to use # Benefits - AI is easy - Your data is protected # Features - Manage projects - Craft campaigns - Sort data # Call to action None used. # Social proof - None used. # Point of view - Customer 30% – The customer POV is communicated through Tim's skeptical questions and sarcastic remarks, reflecting common user concerns. - Brand 50% – The brand POV is communicated through the narrator's explanations of the product's features and benefits. - Expert 20% – The expert POV is communicated through the purple llama character, who reassures users about data safety. # Storyline - 00:00–00:03 The ad opens with a man looking through blinds, followed by quick cuts of people saying "AI!" and "Just generate it!" - 00:00–00:03 This moment conveys the message that AI is a hot topic and in high demand, creating a sense of urgency and curiosity. The perspective is from an observer, possibly someone overwhelmed by the AI trend, setting a tone of slight skepticism. - 00:03–00:06 A woman at a desk asks, "Tim?" followed by a close-up of a phone with notifications related to work, calendar, and family, all labeled with "AI." - 00:03–00:06 This shows how AI is integrated into various aspects of life, emphasizing its pervasiveness and potential for overload. The perspective is from someone experiencing this AI saturation, with a tone of slight frustration. - 00:06–00:08 The man from the beginning, Tim, is called out again, "Tim!" and the narrator introduces monday sidekick, stating, "With monday sidekick, AI is easy." - 00:06–00:08 This introduces the product as a solution to the overwhelming AI trend, positioning it as a user-friendly alternative. The perspective shifts to the brand, presenting a solution with a confident and reassuring tone. - 00:08–00:09 Tim responds sarcastically, "Right. Like I have spare time." - 00:08–00:09 This expresses a common pain point of busy professionals, highlighting the need for a time-saving solution. The perspective returns to the customer, with a tone of skepticism and weariness. - 00:10–00:16 The narrator explains how to use monday sidekick: "Just click the star and monday sidekick does it all. It can manage projects, craft campaigns, sort data, you name it." - 00:10–00:16 This demonstrates the product's functionality and ease of use, addressing the time constraint concern. The perspective is from the brand, showcasing the product's capabilities with an informative and enthusiastic tone. - 00:16–00:18 Tim asks, "Are you sure it's safe?" and a purple llama character responds, "Timmy... Your data is protected." - 00:16–00:18 This addresses the concern of data security, reassuring users that their information is safe. The perspective shifts to a quirky, reassuring character, adding a touch of humor and trustworthiness. - 00:19–00:26 Tim says, "Maybe this monday thing can help us out. Thanks Llama. You're oddly reassuring," to which the llama replies, "I get that a lot. Must be the fur." - 00:19–00:26 This reinforces the product's helpfulness and adds a humorous element, making the brand more relatable. The perspective is from the customer, expressing gratitude and amusement, while the llama's response adds to the lighthearted tone. - 00:27–00:29 The ad concludes with the tagline, "monday sidekick, AI you'll love to use" and the monday.com logo. - 00:27–00:29 This summarizes the product's value proposition and reinforces the brand identity, leaving the viewer with a positive impression. The perspective is from the brand, delivering a final message with a confident and inviting tone.

# Ad summary This ad promotes monday.com, a project management tool, by highlighting its flexibility, customization, and the trust it has garnered from over 225,000 companies worldwide. The ad uses visuals of a sad face being printed to symbolize old habits being broken, and contrasts it with monday.com’s modern user interface. It showcases various customization options and views, emphasizing how users can tailor the platform to suit their needs, and ends with a CTA to start a free trial. # Brand positioning monday.com is presented as a flexible and customizable work management platform designed to replace outdated methods and improve team efficiency. The brand is positioned as an innovative solution used by over 225,000 companies worldwide. It promotes a modern, intuitive approach to work organization, allowing users to tailor the platform to their specific needs. monday.com aims to occupy the space of a versatile and adaptable tool, empowering teams to work in a way that best suits them, moving away from rigid, traditional systems and embracing a more user-friendly approach. # Product monday.com is a work management platform designed to help teams organize and manage their work efficiently. It provides a customizable interface where users can add user-defined fields, choose how to display their work, and tailor the platform to suit their team's needs. The platform supports various views such as Kanban, Gantt, and gallery views, allowing users to visualize their projects in different formats. Features include the ability to track project progress, assign tasks, and manage workflows. The ad highlights its intuitive design and flexibility, emphasizing that it can be adapted to fit any team's unique workflow. The platform addresses the pain point of outdated and rigid work management systems by offering a modern, adaptable solution. # Visual style The ad has a modern and clean aesthetic with bright colors and a focus on showcasing the monday.com platform's user interface. The editing style combines static shots of the dashboard with smooth transitions and occasional zooms to highlight specific features. The production quality is polished, reflecting a commercial feel while maintaining an approachable tone. The pacing is moderate, with cuts timed to voiceover lines and key product actions. The use of purple as the main brand color is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Es ist an der Zeit, sich von alten Gewohnheiten zu verabschieden. Visual: 00:00–00:03 A light gray printer sits on a wooden desk with a plant and blue wall in the background. The camera is static and focused on the printer as it prints a pixelated sad face on a piece of white paper. # Funnel stage Middle of funnel (Consideration) # Pain points Outdated work habits: The ad opens with a printer printing a pixelated sad face, symbolizing the frustration and inefficiency of traditional, outdated work methods. # Value propositions - Flexibility: Customize the platform to fit your team's unique workflow. - Freedom: Tailor the design to match your vision. - Intuitive Design: Easy to use and adapt. # Benefits - Arbeit genauso organisieren, wie es dir und deinem Team passt - Freiheit, alles genauso zu gestalten, wie du es dir vorstellst # Features - Intuitive Plattform - Benutzerdefinierte Felder - verschiedene Ansichten (Kanban, Gantt, Galerie) # Call to action Kostenlose Testversion starten # Social proof - Over 225,000 companies worldwide trust monday.com: This statistic demonstrates wide adoption and credibility. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, presenting product claims and demos to showcase its features. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a printer printing a pixelated sad face, symbolizing outdated work habits. This sets up the problem and evokes a sense of frustration with traditional methods. - 00:03–00:06 00:03–00:06 The ad transitions to a desktop screen displaying the monday.com dashboard with various project management tasks listed. This introduces the solution and contrasts it with the previous outdated method. - 00:06–00:10 00:06–00:10 The voiceover highlights the platform's intuitive nature, emphasizing how it allows users to organize work in a way that suits their team. This reinforces the brand's value proposition of flexibility and user-friendliness. - 00:10–00:15 00:10–00:15 The ad shows various customization options, such as adding user-defined fields, visually demonstrating the platform's adaptability. This reinforces the message that the platform can be tailored to fit specific needs. - 00:15–00:20 00:15–00:20 The ad showcases different views available within the platform (Kanban, Gantt, Gallery), further illustrating its flexibility and versatility. This adds depth to the platform's feature set and appeals to different user preferences. - 00:21–00:26 00:21–00:26 The ad highlights that over 225,000 companies worldwide trust monday.com, providing social proof. This builds credibility and reassures potential users of the platform's reliability. - 00:26–00:33 00:26–00:33 The ad reiterates the freedom monday.com offers to customize everything, showcasing different dashboard setups. This emphasizes the unique aspect of the platform and reinforces the call to action. - 00:33–00:35 00:33–00:35 The ad concludes with the tagline "The first work platform you’ll love to use" and a call to action to start a free test version. This summarizes the platform's value and provides a clear next step for the viewer.

# Ad summary This ad promotes monday.com's Sidekick feature, which generates, analyzes, and executes tasks for the user. The ad features a woman with a purple alpaca plushie on her shoulder, and shows the monday.com interface. # Brand positioning monday.com is presented as a comprehensive work management platform designed to streamline and optimize business operations. The brand aims to occupy the space of an all-in-one solution that enhances productivity and efficiency. The brand aligns with values of innovation, collaboration, and data-driven decision-making. The brand pushes against the norms of fragmented, disconnected software solutions by offering a unified platform. The brand positioning is functional, emphasizing performance and simplicity. # Product The featured product is monday.com Sidekick, an AI-powered feature designed to generate, analyze, and execute tasks for users. It is for professionals and teams looking to enhance their productivity and streamline their workflow. The ad highlights the Sidekick's ability to provide insights and automate processes, making it easier to manage projects and achieve goals. The Sidekick addresses the pain point of time-consuming manual tasks by offering automated solutions. The ad conveys that monday.com Sidekick is worth trying because it simplifies complex tasks and helps users stay on track to meet their objectives. # Visual style The ad has a polished, commercial aesthetic with bright, vibrant colors. The editing style is static with smooth transitions. The production quality is high-end, supporting an informative and professional tone. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:02 [Voiceover] monday sidekick generates, analyzes and executes for you. Text overlay: 00:00–00:02 monday.com / 00:00–00:02 monday sidekick / 00:00–00:02 generates, analyzes and executes for you Visual: 00:00–00:02 The shot features a woman with fair skin and blonde hair, wearing a yellow button-down shirt. She is smiling and has a purple alpaca plushie on her shoulder. Behind her is a screen displaying the monday.com interface, showing a Q3 performance overview with charts and data. A chat bubble appears with the text "Are we on track to hit $1.5M in this Q?". The background is a gradient of purple and blue. The camera is stationary and the framing is a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of time-consuming manual tasks by offering automated solutions. # Value propositions - monday sidekick generates, analyzes and executes for you # Benefits - Automates tasks - Streamlines workflow - Enhances productivity # Features - Generates - Analyzes - Executes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman standing next to a purple alpaca plushie. The text overlay states that monday sidekick generates, analyzes and executes for you. The message is that monday.com can automate tasks for the user. The perspective is from the brand, and the tone is informative.

# Ad summary This ad for monday.com features a purple alpaca holding a card that lists different AI request types. # Brand positioning Monday.com is presented as a platform that integrates AI to streamline workflows and enhance productivity. The brand aims to occupy a space in the consumer's mind as an innovative and user-friendly solution for managing various work-related tasks. The brand aligns with values of efficiency, technological advancement, and user satisfaction. The brand positioning is functional, emphasizing the performance and simplicity of its AI-driven features. # Product The ad features monday.com's AI-driven platform, which helps users manage and streamline their work-related tasks. The product is for anyone looking to improve their productivity and efficiency. The ad highlights the AI's ability to handle various request types, including "Bug", "Feedback", "Request", and "Question". The USP is the AI's ability to simplify and automate tasks, making work more manageable. The ad addresses the purchase barrier of complexity by showcasing the AI's user-friendly interface and ease of use. # Visual style The ad has a clean and modern visual style. The background is a dark gray color, which provides a neutral backdrop for the other elements. The purple alpaca adds a touch of whimsy and personality to the ad. The card with the AI request types is visually appealing and easy to read. # Hooks Headline: AI you'll love seeing work for you # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the complexity and inefficiency of managing work-related tasks. The ad addresses this pain point by showcasing the AI's ability to simplify and automate these tasks. # Value propositions - The AI's ability to handle various request types, including "Bug", "Feedback", "Request", and "Question", communicates the value of versatility and comprehensive task management. # Benefits - AI you'll love seeing work for you # Features - AI request type - Bug - Feedback - Request - Question # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its AI capabilities in a positive and engaging way. # Storyline - The ad opens with the headline "AI you'll love seeing work for you", which aims to capture the viewer's attention and highlight the benefits of monday.com's AI-driven platform. This is told from the brand's perspective to showcase the positive impact of their AI technology on the user's workflow. - The ad then features a purple alpaca holding a card that lists different AI request types, including "Bug", "Feedback", "Request", and "Question". This is told from the brand's perspective to demonstrate the AI's versatility and ability to handle various tasks.

# Ad summary This ad promotes monday sidekick, a tool designed to streamline team management and project tracking. The ad features a woman who describes the challenges of managing a team and keeping track of tasks. She introduces monday sidekick as a solution that handles tedious tasks, flags issues, and writes project recaps, freeing up leaders to focus on more important work. The ad includes screen recordings of the monday.com interface, showcasing its features for task management, project planning, and data analysis. The ad concludes with the presenter petting a dog, emphasizing the benefit of having more time for important things. # Brand positioning monday.com is presented as a solution for team management and project tracking, positioning itself as a 'work bestie' that handles the busy work so leaders can focus on strategic tasks. The brand aligns with values of efficiency, productivity, and ease of use, aiming to simplify complex project management processes. It pushes against the norm of tedious, manual task management by offering an automated, AI-driven solution. The brand positioning is both functional (improving efficiency) and emotional (reducing stress and freeing up time). # Product monday sidekick is an AI-powered tool designed to streamline team management and project tracking. It automates tedious tasks, flags issues before they escalate, and generates project recaps. The product is for team leaders and managers who want to improve efficiency and reduce the time spent on administrative tasks. Key features include task management, project planning, data analysis, and automated reporting. The product addresses the pain points of chasing project statuses and digging through endless files for data. monday sidekick aims to make workflows lighter, smarter, and more efficient by getting the work done for you. # Visual style The ad has a hybrid visual style, combining UGC-style direct address with polished screen recordings. The editing style includes quick cuts between the presenter and the product interface. The production quality is a mix of casual and professional, supporting a tone that is both relatable and informative. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:01: Managing a team is hard. Text overlay: 00:00–00:01: Managing a team is hard Visual: 00:00–00:02: A woman with blonde hair, wearing a light blue top and a black blazer, speaks directly to the camera in a bathroom setting. The background includes a white door and a mirror. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty and time-consuming nature of managing a team and tracking project statuses. 'Managing a team is hard' is the opening line, immediately establishing this frustration. # Value propositions - monday sidekick takes care of all the tedious tasks for you - monday sidekick makes your workflow lighter and more efficient # Benefits - Frees you up to focus on leading - No more chasing project statuses - No more digging through endless files for data - Workflow feels lighter - Workflow is more efficient # Features - Automates tedious tasks - Flags issues before they snowball - Writes project recaps # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a woman who is presenting the product and its benefits. # Storyline - 00:00–00:01 The ad begins with a woman speaking directly to the camera, acknowledging the challenges of managing a team. - 00:01–00:03 She states that keeping track of everything doesn't have to be hard, setting up the problem/solution narrative. - 00:03–00:08 She introduces the concept of a 'work bestie' to handle busy work, framing monday sidekick as that solution. - 00:09–00:18 The ad transitions to screen recordings of the monday.com interface, showcasing its features for task management, project planning, and data analysis. - 00:18–00:22 The woman returns to the screen, emphasizing the benefits of monday sidekick, such as no more chasing project statuses or digging through files. - 00:22–00:27 She highlights that monday sidekick makes workflows lighter and more efficient because it gets the work done for you. - 00:27–00:29 The ad concludes with the woman petting a dog, reinforcing the idea of freeing up time for important things.

# Ad summary This ad promotes monday.com by featuring the company's use at Nasdaq. The ad aims to showcase that monday.com can help increase efficiency. # Brand positioning Monday.com is positioned as a powerful platform that increases efficiency in the workplace, which saves time and allows for great client experiences. This cloud-based platform allows the user to have control over multiple workplace duties, all in one place. The brand follows the norm in this category of increased productivity for businesses. # Product Monday.com is a powerful platform to increase efficiency in the workplace. The cloud-based platform allows the user to complete multiple workplace duties, all in one place. The product is for any business that relies on emails and spreadsheets, which can be quite inefficient. Monday.com saves weeks worth of time every quarter, leading to 95% more efficiency on a day-to-day basis. Using the monday.com platform allows the user to build really great experiences for clients. # Visual style The ad's overall aesthetic is clean, professional, and corporate. The video has quick cuts to maintain the audience's attention. The production quality is high, giving a polished commercial feel. The pacing is moderate with cuts timed to the music beats and voiceover lines. # Hooks Spoken: I've been at Nasdaq for a long time. Text overlay: I've been at / Nasdaq for a long time Visual: 00:02–00:02 A medium shot shows Rohini Shahriar in an office setting. She is wearing a green blazer and her hair is dark and shoulder length. There is a light blue banner behind her. A text overlay at the bottom of the screen identifies her name and title. / 00:03–00:04 The shot pans up to the Nasdaq MarketSite sign that is displayed on the front of a building. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Working over emails and spreadsheets was quite inefficient. # Value propositions - Using the monday.com platform has really allowed us to get really efficient and build really great experiences for our clients. # Benefits - Increase efficiency in the workplace - Saves weeks worth of time every quarter - 95% more efficiency on a day-to-day basis - Build really great experiences for our clients # Features - Powerful platform - Cloud-based # Call to action Start free trial # Social proof - "I believe that we're saving weeks worth of time every quarter" – Rohini Shahriar (Director of Creative Services) - "My efficiency has changed, you know 95% more efficiency using monday.com on a day-to-day basis" – Gabrielle Bustamante (Head of MarketSite Events) # Point of view - Customer 100% – The whole video is told by customers of monday.com who work at Nasdaq. # Storyline - 00:00–00:01 The ad opens with Nasdaq managing their work with monday.com - 00:02–00:04 00:02–00:04 Rohini Shahriar, Director of Creative Services at Nasdaq, states that she has been at Nasdaq for a long time, implying experience with their organization and processes. - 00:05–00:07 00:05–00:07 Rohini explains that working over emails and spreadsheets was quite inefficient, expressing a common pain point. - 00:08–00:11 00:08–00:11 Rohini then says that they have seen how powerful monday.com is, highlighting a positive change. - 00:12–00:15 00:12–00:15 Rohini believes that they are saving weeks worth of time every quarter with monday.com, which expresses the time-saving benefits. - 00:16–00:19 00:16–00:19 Gabrielle Bustamante, Head of MarketSite Events, states that her efficiency has changed – to 95% more – using monday.com on a day-to-day basis. - 00:20–00:25 00:20–00:25 Rohini states that the monday.com platform has really allowed them to get really efficient, showing the benefits of the platform. - 00:25–00:29 00:25–00:29 Rohini closes by stating that monday.com helps them build really great experiences for their clients, highlighting a positive customer experience. - 00:30–00:32 00:30–00:32 The ad closes by saying to join 152,000+ customers who already use monday.com.

# Ad summary This ad demonstrates how monday.com's Sidekick feature can plan, write, and optimize social media posts for users. # Brand positioning monday.com is presented as a comprehensive work management platform that simplifies and automates various business processes. The brand aims to occupy the space of an all-in-one solution for planning, writing, and optimizing tasks, particularly in the realm of social media management. The brand aligns with values of efficiency, automation, and user-friendliness, promoting a lifestyle of streamlined productivity. It pushes against the norm of manual, time-consuming social media management by offering an AI-powered assistant. The brand positioning is both functional (offering practical tools for task management) and emotional (providing users with a sense of control and efficiency). # Product The featured product is monday.com's Sidekick, an AI-powered assistant designed to plan, write, and optimize social media posts. It works by allowing users to input a prompt, such as "Draft all social posts for the Q3 rollout," and then generates content based on that prompt. The product is for social media managers, marketers, and business owners who want to automate and streamline their social media efforts. Key features include AI-powered content generation, integration with monday.com's work management platform, and the ability to optimize social media strategy. A USP is its ability to automate the drafting process, saving users time and effort. The ad addresses the purchase barrier of time-consuming social media management by offering a quick and efficient solution. The ad tells the viewer that this product is worth trying because it simplifies and automates the often tedious process of creating social media content. # Visual style The ad has a polished and professional aesthetic, with clean graphics and a modern design. The editing style is smooth, with seamless transitions between shots. The production quality is high, giving the ad a commercial feel. The pacing is moderate, with cuts timed to voiceover lines. The audio-visual sync is well-executed, enhancing the overall impact of the ad. # Hooks Spoken: 00:00–00:03: [Voiceover] monday sidekick plans, writes and optimizes for you. Text overlay: 00:00–00:03 monday.com / 00:00–00:03 monday sidekick / 00:00–00:03 plans, writes and optimizes for you Visual: 00:00–00:03: A man with glasses and a light green shirt stands in front of a screen displaying monday.com's interface. A purple llama plushie is partially visible behind him. The background is a gradient of purple and blue. The text "monday.com monday sidekick plans, writes and optimizes for you" is displayed at the top. The camera is stationary and provides a medium shot of the man. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming social media management. "Draft all social posts for the Q3 rollout." # Value propositions - AI-powered assistant to plan, write, and optimize social media posts - Automated drafting process saves time and effort # Benefits - Saves time and effort - Automates the drafting process - Simplifies social media management # Features - AI-powered content generation - Integration with monday.com's work management platform - Ability to optimize social media strategy # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a person interacting with the product, demonstrating its ease of use and practical benefits. - Brand 50% – The ad presents the official voice of monday.com, highlighting the product's features and value proposition. # Storyline - 00:00–00:03 The ad opens with a man standing in front of a screen displaying monday.com's interface. He is smiling and looking directly at the camera. The message is to introduce the product and its capabilities in a friendly and approachable manner. The perspective is from the brand, showcasing the product's features. The tone is positive and inviting. - 00:03–00:07 The ad shows the monday.com Sidekick feature in action, with the man typing a prompt and the AI generating social media posts. The message is to demonstrate the product's functionality and ease of use. The perspective is from the user, showing how the product simplifies their workflow. The tone is efficient and practical. - 00:07–00:10 The ad highlights the benefits of using monday.com Sidekick, such as saving time and optimizing social media strategy. The message is to persuade the viewer to try the product by showcasing its value. The perspective is from the brand, emphasizing the product's advantages. The tone is persuasive and confident.

# Ad summary This ad promotes monday.com, an all-in-one workspace that helps teams collaborate without chaos. The ad features a man in a suit who explains how monday.com has helped him streamline his team's workflow in minutes. He highlights the platform's customizable boards, pre-built templates, and smart automations, emphasizing that no coding or IT is required. The ad showcases the platform's dashboards, which provide a real-time view of progress, budgets, and deadlines, enabling fast decision-making and alignment. # Brand positioning Monday.com is presented as an all-in-one workspace solution designed to streamline team collaboration and project management. The brand aims to occupy the space of a comprehensive, user-friendly platform that eliminates the chaos of scattered files and endless emails. It promotes values of efficiency, visibility, and ease of use, positioning itself as a tool that empowers teams to make decisions quickly and stay aligned. The brand pushes against the norms of complex, coding-heavy project management tools, offering a no-code solution that is accessible to all team members. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, highlighting the relief from chaos and the empowerment of efficient collaboration. # Product Monday.com is an all-in-one workspace platform designed to streamline team collaboration and project management. It offers customizable boards, pre-built templates, and smart automations to help teams manage tasks, track progress, and make decisions quickly. The platform is designed for teams of all sizes and industries, aiming to eliminate the chaos of scattered files and endless emails. Key features include real-time dashboards that provide a view of progress, budgets, and deadlines. A USP is that no coding or IT expertise is required to use the platform. The ad addresses the pain point of inefficient project management by offering a centralized, easy-to-use solution that helps teams stay aligned and make informed decisions. Monday.com is presented as more than just a task manager; it's a comprehensive workspace that fosters collaboration and efficiency. # Visual style The ad has a polished, professional aesthetic with bright lighting and clear visuals. The editing style is a mix of static shots and smooth transitions, with occasional zooms to emphasize key features. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the voiceover lines to maintain engagement. # Hooks Spoken: 00:00–00:06 Managing projects used to mean scattered files, endless emails, and zero visibility. Text overlay: 00:00–00:06 THE SECRET TO TEAM EFFICIENCY Visual: 00:00–00:06 A man in a blue suit sits in a brown leather office chair in front of a desk. On the desk is a laptop displaying the monday.com website. The background is a plain, light-colored wall. The camera is stationary and focused on the man, who is speaking directly to the camera with an enthusiastic expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inefficient project management, characterized by scattered files, endless emails, and zero visibility. "Managing projects used to mean scattered files, endless emails, and zero visibility." # Value propositions - Streamline team's workflow in minutes with customizable boards, pre-built templates, and smart automations. - Real-time dashboards provide a view of progress, budgets, and deadlines so you can make decisions fast and keep everyone aligned. - All-in-one workspace that helps us collaborate without chaos. # Benefits - Streamline team's workflow in minutes - No coding, no IT required - Real time view of progress, budgets, and deadlines - Make decisions fast - Keep everyone aligned - Collaborate without chaos # Features - Customizable boards - Pre-built templates - Smart automations - Real-time dashboards # Call to action None used. # Social proof - "I can streamline my team's workflow in minutes" – Male 1 (Spokesperson) # Point of view - Brand 100% – The entire ad is delivered by a spokesperson presenting the brand's message and product features. # Storyline - 00:00–00:06 00:00–00:06 Managing projects used to mean scattered files, endless emails, and zero visibility. - 00:06–00:10 00:06–00:10 But now, I just opened monday.com and everything I need is right there. - 00:10–00:18 00:10–00:18 With customizable boards, pre-built templates, and smart automations, I can streamline my team's workflow in minutes. - 00:18–00:20 00:18–00:20 No coding, no IT required. - 00:21–00:26 00:21–00:26 Dashboards give me a real time view of progress, budgets, and deadlines so I can make decisions fast. - 00:26–00:28 00:26–00:28 Fast and keep everyone aligned. - 00:29–00:35 00:29–00:35 Monday.com isn't just a task manager, it's the all-in-one workspace that helps us collaborate without chaos. - 00:35–00:40 00:35–00:40 The first work platform you'll love to use.

# Ad summary A content creator shares how monday.com Sidekick helps him stay organized as a videographer and business owner. # Brand positioning monday.com is presented as a tool that helps business owners stay organized. The brand is positioned as a solution to the chaos of running a business, promoting simplicity and efficiency. It aims to occupy the space of a reliable assistant, aligning with values of productivity and control. The brand pushes against the norm of disorganized business management, offering a functional solution for those seeking to streamline their operations. # Product monday.com Sidekick is presented as a tool that helps business owners stay organized. It updates boards, flags issues, and stores documents. It helps users avoid questions, back-and-forths, and unplanned surprises. It can even catch pricing errors on vendor contracts and flag them with a tag. The product is for business owners who need help keeping track of timelines, vendors, invoices, and important documents. The ad tells the viewer that this product is worth trying because it can help them stay organized and avoid costly mistakes. # Visual style The ad has a UGC feel with quick cuts and simple transitions. The production quality is polished, but it still feels like a personal video. The pacing is consistent and upbeat. The cuts and text are timed to the music beats and voiceover lines. # Hooks Spoken: 00:01–00:05: I almost lost out on $10,000 all because I couldn't find one file. Text overlay: 00:00–00:05: I almost lost out on $10,000 / 00:04–00:05: because I lost ONE file Visual: 00:00–00:02: A young Black man with short curly hair, glasses, and a gray and white striped shirt is driving a car. The camera is positioned inside the car, facing him. Text overlay: "I almost lost out on $10,000" with warning sign emojis on either side. / 00:02–00:04: The man looks directly at the camera with a surprised expression. He puts his hand to his forehead as if he is stressed. Text overlay: "I almost lost out on $10,000" with warning sign emojis on either side. / 00:04–00:05: The man gets out of the car. Text overlay: "I almost lost out on $10,000" with warning sign emojis on either side. Text overlay: "because I lost ONE file". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of keeping track of all the details involved in running a business, especially for videographers who handle timelines, vendors, invoices, and important documents. "I almost lost out on $10,000 all because I couldn't find one file." # Value propositions - monday.com Sidekick helps you stay organized and avoid costly mistakes. - monday.com Sidekick can catch pricing errors on vendor contracts and flag them with a tag. # Benefits - No questions - No back-and-forth - No unplanned surprises # Features - Updates the boards - Flags any issues - Stores my document # Call to action None used. # Social proof - "I will most definitely be hitting that sidekick star for literally everything." – Male 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a content creator who is a customer of monday.com. # Storyline - 00:00–00:05 The creator is driving and expresses frustration about almost losing $10,000 because he lost one file. - 00:05–00:14 The creator transitions to sitting at his desk and explains that being a videographer and running your own business means you're the keeper of all things, including timelines, vendors, invoices, and the sacred PDF of doom. - 00:14–00:18 The creator explains that it is a lot to keep track of, so he got some help in the form of monday.com Sidekick. - 00:18–00:23 The creator lists the features of monday.com Sidekick, including updating boards, flagging issues, and storing documents. - 00:23–00:27 The creator explains that monday.com Sidekick helps him avoid questions, back-and-forths, and unplanned surprises. - 00:27–00:31 The creator shares that monday.com Sidekick even caught a pricing error on a vendor contract and flagged it with a tag. - 00:31–00:37 The creator gives a shoutout to monday.com and says he will be hitting that sidekick star for everything.

# Ad summary This ad promotes Monday.com as a work platform that helps busy corporate mothers stay organized and avoid burnout. The ad uses a personal testimonial to show how Monday.com can help plan, manage, and track work in one customizable digital space. # Brand positioning Monday.com is presented as a versatile and customizable work management platform designed to alleviate the stress and burnout associated with juggling multiple responsibilities. The brand aims to occupy the space of a user-friendly, all-in-one digital workspace that simplifies complex project management and streamlines workflow. By offering over 100 pre-built automation recipes, Monday.com positions itself as a solution that empowers busy professionals to efficiently plan, manage, and track their work, ultimately saving time and reducing stress. The brand aligns with a functional approach, focusing on performance and simplicity to appeal to individuals seeking to optimize their productivity and maintain a healthy work-life balance. # Product Monday.com's work platform is presented as a customizable digital space designed to streamline work management and prevent burnout. It offers over 100 pre-built automation recipes, enabling users to plan, manage, and track work efficiently. The platform allows for integration with tools like Excel and Google Sheets, and facilitates project planning, team management, and time tracking. Monday.com addresses the pain point of juggling multiple projects and tasks by providing a centralized location to organize workflow, with features such as customizable templates and automation. The product is targeted towards busy professionals, particularly those in corporate settings, who need a comprehensive solution to manage their work effectively and maintain a healthy work-life balance. # Visual style The ad uses a hybrid approach of UGC and polished commercial visuals. The opening shots have a casual, home-made feel, while the product demo shots are clean, well-lit, and professional. Editing uses quick cuts to transition between different scenes and emphasizes the fast-paced nature of the woman's life. The pacing is fairly consistent throughout the ad, syncing to the beats of the music and voiceover cues. # Hooks Spoken: 00:00–00:07 Between being a mom, a wife, and working in corporate America, I have a lot in my mind, especially on a Monday when my team already has 10 plus projects waiting for us. Text overlay: 00:00–00:07 / LIFE AS A MOM, WIFE & CORPORATE MANAGER 🤯 / I have a lot in my mind, / especially on a Monday when my team already / has 10 plus projects waiting for us. Visual: 00:00–00:01 A medium shot shows a woman and a young child at a table. The child wears a bib and eats from a bowl. The woman wears a pink top. A pink cup with a straw sits to the right of the child. The background is out of focus, but a cabinet and utensil drying rack are visible. / 00:01–00:02 A medium shot shows the woman wearing a pink top walking and holding a pan of sliced fish. She walks in front of a stove and a sink. The cabinets above the sink and stove are visible. The camera is steady and focuses on the woman and the pan. / 00:02–00:03 A medium shot shows the woman in a pink dress and carrying a black purse walking out of the revolving doors of a building with gold frames. The camera stays steady and focuses on the woman walking out the doors. / 00:03–00:06 A medium shot shows the woman in the office wearing a pink top. She has her hands together as if in prayer, then looks up with a stressed expression. She places her hand on her forehead and then runs her fingers through her hair. The camera stays steady and focuses on her face. / 00:06–00:07 A close-up shot shows the woman in the office wearing a pink top. She places her hand on her forehead and looks to the side with a stressed expression. The camera stays steady and focuses on her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenge of balancing multiple roles as a mom, wife, and corporate manager, leading to mental overload: "Between being a mom, a wife, and working in corporate America, I have a lot in my mind, especially on a Monday when my team already has 10 plus projects waiting for us." # Value propositions - One customizable digital space allows you to save time. # Benefits - Saves me from burnout - Saves me time - Can plan, manage, and track work # Features - Over 100 pre-built automation recipes - Customizable digital space # Call to action LEARN MORE: # Social proof - "That's where Monday.com's work platform saves me from burnout and saves me time" – Female 1 (Customer) # Point of view - Customer 70% – The majority of the ad is communicated through the experiences of a woman who is a busy, working mother. - Brand 30% – The brand's voice is presented through the on-screen display of the Monday.com work platform. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman with a child, showing her cooking, and then walking into a corporate building, indicating that she is a mom, a wife, and a corporate manager. This part of the story is told from the speaker's point of view as a way to show how busy her life is. - 00:07–00:12 00:07–00:12 The woman is at her job, and she seems overwhelmed. She places her hand on her forehead. This is from the speaker's perspective and displays the pain point of being overwhelmed with too many projects. - 00:12–00:19 00:12–00:19 The woman introduces Monday.com as a tool to help her with her burnout. The screen shows the Monday.com website with different functions and templates. This is from the brand's point of view to show the customer that this product can help them with their needs. - 00:19–00:21 00:19–00:21 The woman walks back into her home, implying that she now has time to return back to her family after work. This is from the customer's point of view to show a resolution to her initial pain point.

# Ad summary This ad promotes monday.com's AI-powered campaign management features, targeting marketers who feel overwhelmed by their workload. It highlights the AI's ability to handle repetitive tasks, freeing up time for creative and strategic work. # Brand positioning monday.com is presented as a modern, tech-forward platform that empowers marketing teams to streamline their campaign management process. The brand aims to occupy the space of an innovative, AI-driven solution that simplifies complex workflows and increases efficiency. By offering AI campaign creation capabilities, monday.com positions itself as a tool that enables marketers to focus on strategy and creativity while automating tedious tasks. The brand's values appear to align with productivity, innovation, and user-friendliness. monday.com differentiates itself from traditional project management tools by highlighting its AI capabilities, appealing to those seeking advanced solutions to improve campaign outcomes. # Product monday.com's AI campaign management tools automate the creation of marketing campaigns. The product is designed for marketing teams and individuals who want to reduce manual effort and improve efficiency in their campaign workflows. The ad highlights the AI's ability to generate posts and manage various aspects of marketing campaigns. Key features include AI-powered content creation, automated campaign scheduling, and task management. The tool addresses the pain point of being "drowning in campaigns" and promotes the ability to "hand the grind to AI". The ad emphasizes the ease of use and the time-saving benefits of the product. The ad conveys that monday.com's AI tools are worth trying because they streamline campaign management, allowing users to focus on creative work and strategic planning rather than repetitive tasks. # Visual style The ad has a polished, corporate aesthetic with clean graphics and a focus on UI elements. The editing is simple and direct, with static shots. The production quality is high, giving it a professional feel. # Hooks Text overlay: 00:00–00:05 Drowning in campaigns? / 00:00–00:05 Hand the grind to AI Visual: 00:00–00:04: The screen shows a monday.com dashboard displaying 'Q1 marketing campaigns' and 'Q1 creative projects'. The interface includes a table with columns for 'Owner', 'Format', and 'Generated post', filled with numerous entries in colored blocks. A mouse cursor hovers over the entries, simulating active campaign management. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed in the ad is the feeling of being overwhelmed by the volume of marketing campaigns. This is conveyed through the question, 'Drowning in campaigns?' # Value propositions - AI automates the creation of marketing campaigns, saving time and reducing manual effort. - AI allows marketers to focus on strategy and creativity. # Benefits - Reduce manual effort - Improve efficiency - Save time - Focus on strategy and creativity # Features - AI campaign creation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated entirely from the brand’s perspective, highlighting the product’s features and benefits. # Storyline - 00:00–00:04 The ad starts with a view of a monday.com dashboard filled with numerous marketing campaigns, emphasizing the complexity and volume of work involved. - 00:00–00:05 The scene transitions to text overlaying the dashboard view, presenting the core problem and the solution: 'Drowning in campaigns? Hand the grind to AI'. - 00:05–00:05 The monday.com logo appears, reinforcing the brand as the provider of the AI-driven solution.

# Ad summary The ad promotes monday sidekick AI through a humorous conversation between a man and a purple llama, highlighting its capabilities in campaign management, data sorting, risk assessment, and real-time updates, concluding with a CTA to start a free trial. # Brand positioning monday.com is presented as a provider of advanced work management solutions, specifically highlighting its monday sidekick AI. The brand positions itself as an alternative to traditional AI tools, offering a comprehensive solution for various departments like marketing, ops, and HR. It emphasizes user control and data protection, aiming to instill trust while showcasing advanced capabilities in campaign creation, data management, and risk assessment. The brand's positioning is both functional, focusing on performance and control, and emotional, aiming to alleviate concerns about AI reliability and data security. # Product The monday sidekick AI is an AI-powered work management tool designed to assist with various tasks across different departments, including marketing, operations, and human resources. It enables users to craft campaigns, sort data from endless files, update and assign tasks to teams, and flag risks across the company portfolio, providing real-time updates to leadership. Users maintain control over the AI's actions, ensuring it won't mess up or override their decisions. The tool addresses the pain points of managing complex projects and data, offering a solution that is both efficient and safe, ensuring data protection. The monday sidekick is presented as a comprehensive AI solution for work management. # Visual style The ad employs a blend of polished commercial and quirky aesthetics, featuring clean, bright visuals of the monday.com interface interspersed with shots of the man and the purple llama. The editing style includes quick cuts to maintain a brisk pace, and smooth transitions to highlight product features and comedic moments. The production quality is high-end, contributing to a professional yet approachable tone. The pacing is consistent, with a moderate cut-per-minute rate, enhancing the ad's energetic feel. # Hooks Spoken: Male 1: I'm done trying out / Male 1: “The next best AI” thing for work. Text overlay: 00:00–00:02 I'm done trying out / 00:00–00:02 “The next best AI” / 00:01–00:02 thing for work Visual: 00:00–00:03 A medium shot shows a fair-skinned male in his early thirties with wavy brown hair, wearing a black suit jacket and a white and blue checkered shirt. He stands against a teal background, speaking directly to the camera with a frustrated expression. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the constant need to find and implement new AI tools for work, only to be disappointed by their performance or lack of integration. The man expresses his weariness of this cycle when he says, “I’m done trying out the next best AI thing for work.” # Value propositions - Comprehensive AI work management for various departments - User-controlled AI that won't mess up decisions - Data protection ensuring safety and security - Beating competitors like Greg with superior AI capabilities # Benefits - Efficiency in work management - Improved data organization - Enhanced team collaboration - Better risk assessment - Informed decision-making # Features - Craft campaigns - Sort data from endless files - Update and assign your team - Flag risks across the entire company portfolio - Give real-time updates to leadership # Call to action Start your free trial today # Point of view - Brand 100% – The ad is told from the perspective of the monday.com brand, showcasing its monday sidekick AI through demonstrations and humorous dialogue. # Storyline - 00:00–00:02 A man expresses his frustration with trying out the "next best AI thing for work." - 00:02–00:04 The ad introduces monday.com as a "whole different animal." - 00:04–00:07 The ad illustrates how monday.com sidekick can be used for marketing, ops, and HR. The narrator then shares to "just click the star" for access to the function. - 00:07–00:16 The narrator elaborates on the AI's capabilities, including crafting campaigns, sorting data, and assigning tasks, then raises a hypothetical concern about it making errors. - 00:16–00:19 The narrator states the AI is safe, and states that the user still calls the shots. - 00:19–00:22 A purple llama reassures that the user's data is protected. - 00:22–00:24 The man asks if it can help beat Greg, their AI expert. - 00:24–00:29 The narrator describes how monday sidekick can flag risks, give real-time updates, and generate reports. - 00:29–00:33 The man expresses doubt, and the llama tells someone to make sure that the AI being used is cute. - 00:33–00:40 The man decides to give monday sidekick a try, and thanks the llama. - 00:40–00:43 The ad concludes with a CTA to start a free trial and see what monday sidekick can do.

# Ad summary The ad promotes Monday.com as a solution for content strategy challenges, humorously portraying the alternative as hiding from coworkers behind a pile of boxes. # Brand positioning Monday.com is presented as a modern, collaborative work management platform designed to streamline team efforts and improve productivity. The brand emphasizes that effective content strategy requires teamwork and open communication, positioning its platform as the antidote to siloed work environments. The ad's visual style and tone suggest a friendly, tech-forward approach, distinguishing Monday.com from more traditional or bureaucratic work management tools. Monday.com aims to occupy the space of a dynamic and intuitive platform that fosters transparency and collaboration. # Product Monday.com is a work management platform designed to foster team collaboration and improve content strategy. The ad visually implies that Monday.com helps teams avoid inefficient and isolating workarounds, such as hiding from colleagues to manage tasks. The product is not explicitly detailed, but the ad suggests its key features include improving transparency and enabling better communication between team members. The implication is that Monday.com offers a centralized platform for organizing, planning, and executing content strategies more effectively. By showing the humorous extreme of not using such a platform, the ad subtly addresses the pain points of disorganized workflows. # Visual style The ad uses a simple, clean visual style with bright, even lighting. The production quality appears polished, aligning with a professional tech brand. Editing is minimal, with static shots emphasizing the visual gag. The pacing is slow, allowing the viewer to take in the scene and read the text overlay. The overall aesthetic is corporate and functional, with a touch of humor. # Hooks Text overlay: 00:00–00:05 Hiding from coworkers / 00:00–00:05 isn't a content strategy Visual: 00:00–00:02 An office space is shown with rows of desks. In the foreground, two desks are obstructed from view by a large tower of cardboard boxes, file folders, and paperwork. An open laptop sits on top of the boxes, suggesting someone is working behind the barricade. The lighting is bright and even, typical of an office environment. A man in a suit walks in the background past the boxes. # Funnel stage Top of funnel (Awareness) # Pain points Inefficient and isolating workarounds, such as hiding from colleagues to manage tasks. # Value propositions - Avoiding the inefficient and isolating workaround of hiding from colleagues to manage tasks. # Benefits - Implied: Improved content strategy, better teamwork, increased productivity, transparency # Features - Not explicitly mentioned but implied: Work management platform for team collaboration # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the problem and indirectly suggesting the solution. # Storyline - 00:00–00:02 00:00–00:02 An office setting is shown with a large pile of boxes, folders, and a laptop obstructing the view of two desks and office chairs. - 00:02–00:03 00:02–00:03 A man in a business suit walks by the boxes, looking around the office. - 00:03–00:05 00:03–00:05 A man appears behind the boxes working on a laptop. This is from the perspective of someone looking at the boxes.

# Ad summary The ad presents a task management tool that simplifies project planning and execution. It presents a common scenario where individuals face complex tasks but the tool presents a 'Done' solution. The tone is light-hearted and addresses productivity issues. # Brand positioning monday.com is presented as a productivity solution, positioning itself as an intuitive and supportive 'sidekick' for project management. The brand aims to occupy the space of accessible efficiency. It aligns with a tone of simplicity and problem-solving, pushing against the norms of complex enterprise software, offering a streamlined approach to task management. The brand emphasizes functional simplicity, making project management feel less daunting. # Product The featured product is monday.com's task management tool, portrayed as a solution to simplify project planning. It allows users to define and manage tasks, with a focus on efficiency. The ad implies that the tool is designed for anyone facing complex projects, offering a simplified 'Done' button to resolve planning challenges. The USP is its ease of use and ability to quickly resolve project tasks. The ad addresses the purchase barrier of perceived complexity by showcasing how easily tasks can be marked as complete. # Visual style The ad employs a clean, minimalistic aesthetic with a focus on text and simple graphics. The editing style is quick, with immediate cuts to emphasize brevity. The production quality is polished, resembling a native in-app ad with a high-end feel. The pacing is fast, aligning with the tone of quick task completion. # Hooks Text overlay: 00:00–00:02 Me: / 00:00–00:02 Plan and write Q1 rollout Visual: 00:00–00:02 A white square with the heading "Me:" in bold black font at the top, underneath is a search bar with the text “Plan and write Q1 rollout” with a blue arrow on the right. Below is the phrase “monday sidekick be like:” followed by a rectangular “Done.” button with a rainbow gradient from green to pink. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of overwhelming project planning, with the visual of the task 'Plan and write Q1 rollout' implying a complex and time-consuming process. # Value propositions - Simplified task management by quickly marking tasks as 'Done.' # Benefits - Simplifies project planning - Makes project completion feel easy # Features - Task management - Project planning # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand’s perspective, demonstrating the capabilities and ease of use of monday.com # Storyline - 00:00–00:02 00:00–00:02 The ad shows a text graphic that says, 'Me: Plan and write Q1 rollout' in a search bar. Then the text changes to 'monday sidekick be like:' and a bright, colorful 'Done.' button appears.

# Ad summary The image ad promotes monday.com as a work management tool that makes projects move faster. It highlights the AI-powered "Project agent" feature, designed to automate updates, follow-ups, and tasks. The ad targets users who are looking to streamline team planning and improve project timelines. # Brand positioning monday.com is presented as a modern and efficient work management platform designed to streamline team projects and workflows. It positions itself as an innovative solution that uses AI to automate tasks, allowing users to focus on leading and strategic planning. The brand aims to occupy the space of an advanced, user-friendly, and tech-forward platform that enables teams to execute projects faster and more effectively. It emphasizes a blend of human leadership and AI execution, indicating that the brand is pushing against traditional manual task management while embracing technological advancements. The brand positioning is both functional, focusing on performance and efficiency, and somewhat emotional, aiming to provide a sense of control and streamlined workflows. # Product The product being advertised is monday.com, a work management platform that aims to streamline team planning and project execution. The ad highlights the "Project agent" feature, which is AI-powered and automates updates, follow-ups, and tasks. This feature is designed for project managers and team members who want to improve their project timelines and reduce manual overhead. The product details explicitly state that it runs updates, follow-ups, and tasks automatically. A USP is that it combines human leadership with AI execution, suggesting users can lead projects while the AI handles routine tasks. The use occasion shown is within team planning, adjusting timelines for delays, and assigning owners to new tasks. Purchase barriers addressed include the time-consuming nature of manual project management and the need for constant follow-ups. The ad tells the viewer that monday.com is worth trying or buying because it makes projects move faster through AI-driven automation. # Visual style The ad features a clean, modern visual style with flat vector graphics and a pastel color palette. The production quality appears highly polished, with crisp lines and a minimalist design. A grid layout is used to organize the content, and the typography is large and bold for easy scannability. The visual style contrasts with platform-native aesthetics, opting for a high-design approach that aims to stand out in the feed. This style likely impacts scannability positively, drawing the viewer's eye to key information quickly. # Hooks Headline: You lead. Al executes. Projects move faster. # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to solve the pain point of time-consuming and manual project management tasks that hinder efficiency. The explicit content indicates that users waste too much time on tedious updates, follow-ups, and task management, distracting them from leading their teams. # Value propositions - You lead. Al executes. Projects move faster. # Benefits - Runs updates, follow-ups, and tasks automatically # Features - AI-powered "Project agent" # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the brand's voice to promote its work management platform and highlight key features like AI automation, communicating the brand's unique selling points and capabilities. - Customer: The ad demonstrates the platform's functionality within a team setting, illustrating how users can organize and track tasks, providing a user-centric perspective. # Storyline - The ad begins by stating, "You lead. AI executes. Projects move faster." This message intends to convey the core value proposition of monday.com: that the platform allows users to focus on high-level decision-making while AI handles routine tasks. The brand is telling the story from a perspective that highlights the synergy between human leadership and AI automation to improve project efficiency. - Next, the ad shows the monday.com platform interface with the label "Team planning". This visual is intended to demonstrate the practical application of monday.com in a team setting. The brand is showcasing the platform's functionality, illustrating how teams can use it to organize and track tasks. - The ad includes an AI-powered feature called "Project agent" with the description "Runs updates, follow-ups, and tasks automatically". This inclusion highlights the automated capabilities of the platform and how it reduces manual effort. The brand is presenting this feature from a functional perspective, emphasizing its ability to streamline workflows and save time. - Finally, the ad includes examples of tasks being managed within the platform, such as "Follow up on blocked tasks", "Assign owner to new task", and "Adjust timeline for delays". These examples aim to provide concrete use cases and demonstrate how monday.com can be used to manage various aspects of project management. The brand is showing these examples from a user's perspective, highlighting the practical benefits of using the platform.

# Ad summary The ad shows a person working on a computer. The monday.com logo is at the bottom of the screen. The text overlay says, "Starting a new project shouldn't be scary." # Brand positioning Monday.com is presented as a project management platform aimed at simplifying and demystifying project initiation. The brand seeks to occupy a space in the consumer's mind as a solution that removes the fear associated with starting new projects. The tone is lighthearted and contrasts the typical anxiety felt when beginning a project, suggesting an alignment with a stress-free or simplified lifestyle. By directly addressing the 'scary' aspect of new projects, monday.com subtly pushes against the norm of project management being perceived as daunting or overwhelming. The brand positioning is more emotional, focusing on the feeling of relief and confidence rather than purely functional performance. There are no multiple products shown. # Product The advertised product is monday.com, a project management platform designed to make starting new projects less intimidating. It is implied to be for anyone who finds project initiation 'scary,' suggesting a target audience of professionals, teams, or individuals who may feel overwhelmed by traditional project management processes. While the ad does not explicitly state specific features or ingredients, it clearly conveys the USP of alleviating the anxiety associated with new projects. The use occasion is the moment of starting a project, and the addressed purchase barrier is the fear or stress typically linked to this moment. The ad focuses on telling the viewer that monday.com is worth trying or buying because it makes project initiation less scary and more manageable. # Visual style The ad has a polished aesthetic, typical of corporate advertising. The editing style is simple with quick cuts to emphasize the contrast between expectation and reality. The production quality is high-end, aiming for a professional feel. The pacing is quick, at about 30 BPM, to maintain viewer attention and deliver the message concisely. The cuts and visual elements are timed to align with the voiceover's message, reinforcing the overall theme. # Hooks Spoken: 00:00–00:03 Starting a new project shouldn't be scary. Text overlay: 00:00–00:03 Starting a new project shouldn't be scary Visual: 00:00–00:01: A person sits at a desk in an office environment, facing away from the camera, and is about to click the "Get Started" button on their laptop. In the background is a window with white blinds and other desks with employees working. The lighting is bright and artificial. There is a disposable coffee cup on the desk and a pair of glasses. The camera zooms in on the screen. / 00:01–00:03: A close-up of the laptop screen shows a man with a surprised and scared expression. In the background, there is a window with white blinds and other desks with employees working. The lighting is bright and artificial. There is a disposable coffee cup on the desk. The camera slightly zooms out on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the anxiety or fear associated with starting a new project. The ad states, "Starting a new project shouldn't be scary," explicitly addressing this fear. # Value propositions - None used # Benefits - Starting a new project shouldn't be scary # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the perspective of the brand. # Storyline - 00:00–00:01 From the perspective of a viewer in an office setting looking at the back of a person in front of a computer, the ad quickly zooms in on the computer screen as someone is about to click a "Get Started" button. The aim is to show the very start of a project with a scary face appearing on the screen in the following shot. This creates a sense of suspense and maybe something negative might happen. - 00:01–00:03 From the same perspective, the focus is again on the screen, where a man is seen with an exaggerated scared expression. This reinforces the feeling of the project being scary.

# Ad summary The ad features a messy desk with a carved pumpkin, a woman expressing frustration, and various people in costumes causing chaos. It suggests using monday.com to avoid last-minute issues with social media posts. # Brand positioning monday.com is presented as a solution for businesses to streamline their workflow and project management, particularly for social media content. The ad uses humor and relatable workplace chaos to position monday.com as a necessary tool for staying organized and preventing last-minute stress. The brand promotes a sense of control and efficiency, suggesting that it can help companies avoid the pitfalls of disorganized project management. By showcasing a chaotic environment that many viewers may find familiar, monday.com positions itself as a practical solution that brings order and calm to the hectic world of content creation and social media management. The brand's tone is light-hearted and understanding, acknowledging the struggles of modern workplaces. # Product monday.com is a Work OS that allows users to build custom workflow apps for planning, tracking, and managing all work in one place. In this ad, monday.com addresses the specific use case of managing social media posts. The product aims to prevent the chaos and stress associated with last-minute tasks and disorganization. Its primary value is the ability to maintain control over projects, ensuring everything is well-planned and executed on time. This implies monday.com helps teams avoid the common pitfalls of social media management, such as missed deadlines and rushed content. The ad highlights the product's ability to bring structure and order to content creation, making it a must-have for anyone seeking to streamline their workflow. # Visual style The ad has a somewhat polished commercial feel with a blend of chaotic action and clear branding. The editing includes static shots and quick cuts to emphasize the sense of disarray. The production quality is high enough to convey a professional image while still allowing the chaos to feel relatable. The pacing is consistent, with abrupt action sequences followed by clear messaging from monday.com. The audio-visual sync is apparent, with the timing of the chaotic events aligned to build stress and contrast with the brand's solution. # Hooks Text overlay: 00:10–00:16 Social posts shouldn't drop last minute Visual: 00:00–00:02: A wide shot reveals a cluttered office desk covered with food wrappers, coffee cups, and a carved pumpkin. A Black woman with an afro sits at the desk looking stressed, with her hands up. In the background, other office workers are at their desks, and daylight streams in through the windows. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the stress and disorganization caused by last-minute social media posts, as implied by the chaotic office scene and the woman's overwhelmed expression. # Value propositions - Prevent chaos and stress associated with last-minute tasks by using custom workflow apps for social media management. # Benefits - Avoid last-minute issues with social media posts - Streamlined workflow - Control over projects # Features - Custom workflow apps - Planning - Tracking - Managing all work in one place # Call to action None used. # Social proof - None used. # Point of view - Customer 25% – The ad shows a woman at a messy desk looking stressed, reflecting the perspective of someone dealing with last-minute social media post deadlines. - Brand 75% – The monday.com logo and text overlays presenting the brand's solution provide the official voice of the company. # Storyline - 00:00–00:02 The scene opens with a messy desk and an office environment. - 00:02–00:04 A woman sits at the desk looking distressed, while a person in a bunny costume crashes onto the table, kicking the carved pumpkin, symbolizing last-minute chaos and stress. - 00:04–00:06 The visual shows a chaotic office with a person in a reindeer costume running by the desk, further emphasizing the disarray. - 00:06–00:08 An office employee dressed in a Santa Claus outfit is seen running down the hallway, contributing to the frenzied atmosphere. - 00:08–00:10 The woman at the desk looks overwhelmed with her hands up and a stressed expression. - 00:10–00:16 The monday.com logo appears with the statement that social posts shouldn't drop last minute and provides a solution.

# Ad summary This ad for Monday.com shows someone working on a laptop in a seemingly corporate environment. A video pops up of a bearded man screaming as the text overlay reads: "Starting a new project shouldn't be scary". # Brand positioning Monday.com is presented as a solution to help users manage their projects so they can work with a sense of confidence and peace of mind. The brand aligns with the values of simplicity and empowerment, as well as pushing against the norm of having to work hard to manage a project. # Product Monday.com is presented as a work management platform that helps teams plan, track, and manage their work. The product is for anyone who wants to create visually appealing boards for their team to work off of so everyone knows what they are doing. The product addresses the purchase barrier of project management being scary. In the ad, the product is shown on a laptop. # Visual style The ad has a polished aesthetic with simple transitions. It has a commercial feel. The ad has a fast pace. # Hooks Text overlay: 00:00–00:03 Starting a new project shouldn't be scary (purple rectangle) / 00:00–00:03 monday.com Visual: 00:00–00:01: A person is sitting at a white desk with a laptop in front of them. The person is wearing a blue shirt. To the right of the laptop is a white coffee cup, and below the laptop is a pair of glasses. Behind the person is a white wall. / 00:01–00:03: A video of a bearded man with a blue shirt on and a scared expression pops up on the laptop screen. His mouth is open as if he is screaming. # Funnel stage Top of funnel (Awareness) # Pain points The ad speaks on the frustration of starting a new project, which can be a daunting and scary task: "Starting a new project shouldn't be scary" # Call to action None used. # Point of view - Brand 100% – The entirety of the ad is told from the brand's official point of view, using a scripted line and product demo. # Storyline - 00:00–00:01 The ad opens with someone working on a laptop in a seemingly corporate environment. - 00:01–00:03 The focus shifts to a video pop up on the screen of a bearded man screaming.

# Ad summary This ad promotes monday.com and highlights the platform's 100+ templates that can be used to start any project quickly. # Brand positioning monday.com is presented as a versatile platform offering over 100 templates designed to streamline project initiation and management. The brand emphasizes efficiency and ease of use, positioning itself as a solution to the common challenge of starting projects from scratch. By offering a wide variety of templates, monday.com aligns with a functional approach, focusing on simplicity and performance to enhance productivity. It occupies the space of a user-friendly, time-saving tool for project management, appealing to those who value organized workflows and quick project turnarounds. # Product monday.com is presented as a platform offering over 100 ready-made templates designed to expedite the start of any project. These templates provide a structured framework that eliminates the need to begin projects from a blank slate, offering a functional and efficient solution for project management. The platform is intended for individuals and teams seeking to streamline their workflows and enhance productivity by providing a variety of project-specific templates. By addressing the common pain point of project initiation, monday.com offers a user-friendly approach to project management, appealing to those who value organized workflows and quick project turnarounds. # Visual style The ad uses a clean, minimalist visual style with bright, solid colors. The editing is static with no cuts, allowing the viewer to focus on the templates displayed on the screen. # Hooks Text overlay: 00:00–00:16 No more blank starts / 00:00–00:16 100+ templates to kick off any project fast / 00:00–00:16 monday.com Visual: 00:00–00:16 A grid of various monday.com dashboard templates fills the screen, each showing different data visualizations like bar graphs, pie charts, and maps. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of starting projects from scratch. # Value propositions - 100+ templates to kick off any project fast # Benefits - Kick off any project fast - No more blank starts # Features - 100+ templates # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is conveyed entirely from the brand's perspective, showcasing its product and value proposition directly. # Storyline - 00:00–00:16 00:00–00:16 The ad opens with an array of monday.com templates displayed on screen.