What is the Influencer Endorsement ad format?

# Ad summary This ad features a fit influencer who is taking a selfie in front of her bathroom mirror and talking about how she gets a lot of DMs asking about her diet and workout routine. She then introduces the product, Berberine from JS Health, as one of the supplements she uses to help with her blood sugar spikes. The ad uses the popular nickname 'Natures Ozempic' to highlight the product's benefit. # Brand positioning JS Health is presented as a wellness brand focused on providing supplements that support a healthy lifestyle, specifically targeting concerns like blood sugar spikes. The brand aligns with a modern, health-conscious lifestyle, promoting the use of supplements as a routine part of diet and exercise. It leverages the current trend of wellness and the popularity of solutions like Ozempic (a prescription medication for weight loss) to position its Berberine supplement as a natural alternative. The brand positioning is functional, focusing on the performance and benefits of its product in managing blood sugar. # Product The product featured is Berberine by JS Health, presented as a dietary supplement in capsule form. Berberine is promoted as a supplement that is routinely used on top of diet and exercise. The product is marketed towards individuals who are mindful about their blood sugar spikes. The ad addresses the purchase barrier by suggesting a natural alternative to prescription medications like Ozempic, making it appealing to those seeking a natural approach to wellness. The bottle has (on-package label text) 'JSHEALTH', 'BERBERINE+', 'METABOLIC HEALTH', 'DIETARY SUPPLEMENT', and '60 CAPSULES'. # Visual style The ad has a UGC (user-generated content) style, resembling a casual selfie taken with a smartphone. The image is brightly lit, giving it a clean and modern look. The use of a real person and a casual setting aims to create a sense of authenticity and relatability, making the ad feel less like a traditional advertisement and more like a personal recommendation from a trusted source. # Hooks Headline: People call this “Natures Ozempic” # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of struggling with blood sugar spikes, particularly for those who love sugar and carbs. The influencer states, "I have always loved sugar and carbs so I try to be mindful about my blood sugar spikes!" # Value propositions - A supplement that is routinely used on top of diet & exercise - "Natures Ozempic" # Benefits - Mindful about my blood sugar spikes # Features - Berberine supplement # Call to action BUY HERE # Social proof - The influencer shares, 'I get a lot of DMs asking about my diet, workout routine, wellness, etc.', which implies that she is a trusted source and that many people value her opinion on these topics. She is using the product. # Point of view - Customer: The top caption shows the influencer stating that she gets a lot of DMs asking about her diet and workout routine, indicating that she is sharing her personal experiences and addressing her audience's questions. - Brand: The description of Berberine as a supplement that is routinely used on top of diet and exercise is from the brand's perspective, as it promotes the product as part of a wellness routine. - External source: The phrase 'People call this "Natures Ozempic"' represents an external point of view, indicating that this is a common nickname or comparison used by others to describe the product. # Storyline - The ad opens with an influencer taking a selfie in front of her bathroom mirror, addressing her followers by saying she gets a lot of DMs asking about her diet, workout routine, and wellness. This is from the customer's POV and is intended to engage viewers by establishing common ground and curiosity, setting the stage for a product recommendation. - The influencer then introduces Berberine by JS Health as a supplement she routinely uses on top of diet and exercise. This is from the brand's POV, positioning the product as part of a wellness routine and leveraging the influencer's credibility to promote its benefits. - The ad highlights that people call Berberine "Natures Ozempic," framing it as a natural alternative to the prescription medication. This is from an external source's POV (i.e., what people are calling it), aiming to capture attention by associating the product with a popular solution for metabolic health. - The influencer shares that she has always loved sugar and carbs, so she tries to be mindful about her blood sugar spikes. This is from the customer's POV, creating a personal connection and highlighting the problem that the product aims to solve, reinforcing the need for blood sugar management.

# Ad summary This ad features a person holding a container of Transparent Labs 100% Grass-Fed Whey Protein Isolate in the Milk & Cookies flavor. The ad shows a positive testimonial about the product. # Brand positioning Transparent Labs is presented as a premium supplement brand focused on high-quality ingredients, specifically using 100% grass-fed whey protein isolate. The brand aims to appeal to health-conscious consumers who value transparency and quality in their protein supplements. The packaging and product details emphasize a commitment to clean and effective nutrition, suggesting a brand positioning that is both functional and health-focused. # Product The product featured is Transparent Labs 100% Grass-Fed Whey Protein Isolate, specifically the Milk & Cookies flavor. It is a protein powder designed for individuals looking to supplement their protein intake, likely for fitness or dietary purposes. The product label highlights that it is made from 100% grass-fed whey protein, containing 28g of protein per serving, less than 1g of fat, and 1g of sugar. The packaging also notes that there are 30 servings per container and includes an image of cookies, reinforcing the Milk & Cookies flavor. This product is marketed toward those who prioritize clean ingredients and effective protein supplementation. # Visual style The ad has a UGC (user-generated content) feel, appearing to be a snapshot taken casually. The lighting is natural, and the product is the main focus. The background is somewhat blurred. This style aims to convey authenticity and real-world use. # Hooks Headline: Yea this is a 10/10 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High-quality protein source (100% Grass-Fed Whey Protein Isolate) - Nutritional benefits (28g protein, <1g fat, 1g sugar) - Convenient form (powder) # Benefits - High protein intake - Low fat - Low sugar # Features - 100% Grass-Fed Whey Protein Isolate - 28g protein per serving - <1g fat - 1g sugar - 30 Servings - Milk & Cookies # Call to action None used. # Social proof - "Yea this is a 10/10" # Point of view - Customer: The top caption expresses an overwhelmingly positive rating of "10/10", coming from a user sharing their personal experience with the brand. # Storyline - The ad opens with an off-screen person claiming that the Transparent Labs protein is a "10/10" and tagging the brand in the post. This is intended to show an immediate positive reaction to the product. The person is speaking from a customer POV. - The ad then displays the product, a container of Transparent Labs 100% Grass-Fed Whey Protein Isolate, to highlight its features and benefits. The brand is showing the product from the brand's POV.

# Ad summary This ad features a woman promoting Salt & Stone Saffron & Cedar perfume. She shares that she has been stopped twice already that day by people asking what she is wearing. She describes the scent as fresh and warm, and that it lasts all day without being overpowering. She also notes that the perfume contains red algae and glycerin, which helps to keep her skin hydrated. # Brand positioning Salt & Stone is presented as a brand that offers fragrances that are not only appealing in scent but also beneficial for the skin. The brand aims to occupy a space in the consumer's mind as a provider of unique, skin-friendly scents. The brand aligns with values of freshness, warmth, and skin hydration. It pushes against the norm of traditional perfumes that focus solely on scent, ignoring the potential for skincare benefits. The brand positioning is both functional (hydration) and emotional (feeling good about one's scent and skin). # Product The featured product is Salt & Stone Saffron & Cedar perfume. It is described as a fresh and warm scent that lasts all day without being overpowering. A unique selling point is that it contains red algae and glycerin, which helps to keep the skin hydrated. The perfume is for anyone who wants a long-lasting, pleasant scent that also benefits dry skin. The ad addresses the purchase barrier of perfumes potentially drying out the skin by highlighting its hydrating properties. The ad tells the viewer that this product is worth trying because it offers both a great scent and skincare benefits. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high-end, supporting the intended tone of sophistication and trustworthiness. The pacing is consistent throughout the ad. # Hooks Spoken: I sprayed this on this morning, and I've already been stopped twice. Text overlay: I sprayed this on this morning, and I've already / been stopped twice. Visual: 00:00–00:03 The shot is a close-up of a woman in a bathroom. She is holding a bottle of Salt & Stone perfume. The background includes a closet with folded towels and a shower. The woman is wearing a white top and gold jewelry. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is dry skin, which the product addresses by providing hydration. # Value propositions - Hydrating perfume: Combines fragrance with skincare benefits - Long-lasting scent: Provides a pleasant scent that lasts all day # Benefits - Lasts all day without being overpowering - Keeps skin hydrated # Features - Fresh and warm scent - Contains red algae and glycerin # Call to action Try this for yourself # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman begins by stating that she sprayed the perfume on that morning and has already been stopped twice. This is intended to grab the viewer's attention by suggesting the perfume is highly desirable and noticeable. The story is told from the woman's perspective, with a tone of excitement and surprise. - 00:02–00:07 00:02–00:07 She elaborates on the two instances where she was stopped, once on the subway and once while grabbing coffee, by girls asking what she was wearing. This reinforces the perfume's appeal and creates a sense of social validation. The story continues from her perspective, with a tone of friendly enthusiasm. - 00:07–00:11 00:07–00:11 She describes the scent as fresh and warm, and that it lasts all day without being overpowering. This provides key product details and addresses potential concerns about the scent being too strong. The story is still from her perspective, with a tone of informative enthusiasm. - 00:11–00:18 00:11–00:18 She highlights that the perfume contains red algae and glycerin, which helps to keep her skin hydrated. This introduces a unique benefit and addresses the pain point of dry skin. The story continues from her perspective, with a tone of surprise and excitement. - 00:18–00:23 00:18–00:23 She emphasizes that it's a fragrance that actually does something for dry skin, expressing her approval with "Yes, please." This reinforces the unique benefit and creates a sense of desire. The story is still from her perspective, with a tone of enthusiastic endorsement. - 00:23–00:27 00:23–00:27 She encourages viewers to try it for themselves but warns them not to blame her when they get addicted. This serves as a call to action and adds a playful, cautionary tone. The story concludes from her perspective, with a tone of playful warning.

# Ad summary This ad features a testimonial from Marques Brownlee, praising the Ridge Magnetic Power Bank for being secure, intentional, and effective. The ad announces an anniversary sale with up to 33% off. # Brand positioning The Ridge brand is presented as a provider of sleek, minimalist, and functional accessories, particularly known for their wallets and now expanding into power banks. The brand appeals to tech-savvy consumers who value quality and design, as implied by the endorsement from Marques Brownlee, a respected tech reviewer. The brand is positioning itself as offering premium, well-designed products that provide a seamless user experience. # Product The featured product is the Ridge Magnetic Power Bank, designed to wirelessly charge devices. The product is aimed at tech enthusiasts and everyday users who need a portable charging solution. It is a rectangular power bank with a circular magnetic attachment point, designed to securely hold a phone while charging. The power bank is available in multiple colors, including orange, black, and army green. The USPs of the product are its magnetic attachment, portability, and compatibility with wireless charging devices. The ad addresses the pain point of unreliable or inconvenient charging solutions by providing a secure and efficient wireless power bank. # Visual style The ad has a clean and modern aesthetic, with a focus on product visibility and credibility through the use of a known tech reviewer. The production quality is high, with studio-style lighting and a neutral background. The use of bold typography and a clear layout ensures scannability in a social media feed. The image treatment includes background removal and color correction to highlight the product. The design contrasts with platform norms by using a simple, direct approach rather than a more stylized or trendy visual. # Hooks Headline: ANNIVERSARY SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of unreliable or inconvenient charging solutions, implying that other power banks may not be secure, intentional, or effective. This frustration is highlighted by the quote "More secure, more intentional, and just works better." # Value propositions - Magnetic attachment for secure charging - Portable design for on-the-go use - 33% off during anniversary sale # Benefits - More secure - More intentional - Just works better # Features - Secure magnetic attachment - Portable design # Call to action None used. # Social proof - "More secure, more intentional, and just works better." – Marques Brownlee, TECH'S MOST POWERFUL MAN # Point of view - External source: Marques Brownlee is quoted providing a testimonial for the product. # Storyline - The ad opens with the headline "ANNIVERSARY SALE," immediately capturing attention and signaling a promotion. The brand is conveying a sense of celebration and value for customers. - Next, a quote from Marques Brownlee, "More secure, more intentional, and just works better," highlights the product's key benefits. This quote serves as a strong endorsement from a reputable tech expert, building trust and credibility from an external source. - The image of the man holding the power banks in different colors visually demonstrates the product's design and portability, while the additional power bank positioned to the side gives greater detail. This reinforces the practicality and versatility of the product from the perspective of a satisfied user. - Finally, the "UP TO 33% OFF" badge creates a sense of urgency and encourages immediate purchase. The brand emphasizes the limited-time nature of the anniversary sale.

# Ad summary This ad showcases Vuori's new spring styles, featuring Livvy Dunne wearing a striped bikini top and bottom with an unbuttoned white shirt. The ad is styled as a casual, slightly edgy fashion shot. # Brand positioning Vuori is positioned as an athletic apparel brand that emphasizes both style and performance. The brand seems to be targeting a younger, active demographic with an interest in fashion-forward athletic wear. By partnering with influencers like Livvy Dunne, Vuori aligns itself with a lifestyle that combines athletics and social media presence, suggesting the brand caters to individuals who value both functionality and appearance. The brand seems to push against hyper-performance athletic apparel by incorporating the latest styles. The brand's positioning is a mix of functional performance and emotional appeal, providing customers with apparel that supports their active lifestyle while also making them feel confident and stylish. # Product The featured product is a striped bikini set, consisting of a top and bottom, as part of Vuori's new spring styles. The bikini features thin, brown and white stripes. The set is designed for a younger demographic, aligning with current fashion trends. The bikini top is a bra-style top, while the bikini bottom sits low on the hips. The advertisement focuses on the aesthetic appeal of the bikini, showcasing it as a stylish option for the spring season. The ad addresses potential purchase barriers by presenting the bikini as part of a broader lifestyle, normalizing it as everyday active wear. The image conveys that the product is modern and fashionable. # Visual style The ad has a modern and fashionable visual style with a focus on the model and clothing. The production quality is high, resembling a professional studio shot with attention to lighting and detail. The image treatment includes soft, even lighting that enhances the skin tone and clothing texture. The typography is clean and legible, and the layout is simple and uncluttered, allowing the focus to remain on the model and the brand. The style is designed to catch the eye and convey a sense of youthful, casual sophistication. # Hooks Headline: New Spring Styles # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Vuori is the brand, the product is stylish, and the influencer featured is popular. # Benefits - Stylish and fashionable apparel # Features - Striped bikini set # Call to action None used. # Social proof - Livvy Dunne is a Vuori Partner, indicating her endorsement of the brand. # Point of view - Brand: The brand's point of view is present through the visual presentation and copy in the ad, which is intended to convey the spring collection's style and endorse the Vuori brand. # Storyline - The ad opens with a wide shot of Livvy Dunne in an unbuttoned shirt and Vuori bikini, immediately capturing the viewer's attention with her slightly sultry pose. The brand is telling the viewer that their new spring collection can be worn in many situations including fashion focused looks. - The copy overlay reads 'New Spring Styles' which aims to immediately communicate the theme and season of the new line, signaling to viewers that these are fresh, on-trend items. The brand is communicating the update to their clothing line. - The ad concludes with the 'vuori' brand name at the bottom, and a line to the right of the model showing that Livvy Dunne is a Vuori partner. Both are intended to reinforce the brand's identity. The brand is solidifying their identity as a high quality brand with credible endorsers.

# Ad summary This ad promotes Knix Superplus Leakproof underwear. The ad features a woman showing off the underwear and its features, including the longer liner, high absorbency, and bonded seams. She emphasizes the comfort and sleekness of the underwear, positioning it as the future of period protection. # Brand positioning Knix is presented as a brand focused on providing innovative and comfortable period protection solutions. The brand aims to occupy a space in the consumer's mind as a forward-thinking provider of leakproof underwear that offers superior protection without sacrificing comfort or style. Knix aligns with values of convenience, confidence, and discreetness, promoting a lifestyle where women can feel secure and worry-free during their periods. The brand pushes against the norms of traditional period products by offering a reusable, comfortable, and sleek alternative. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting confidence and freedom. # Product The featured product is Knix Superplus Leakproof underwear, designed to provide maximum period protection. It features a longer liner that extends all the way up the front and back, offering 360° leak protection. The underwear is ultra-thin and not bulky, ensuring a sleek and comfortable fit. It has a high absorbency, capable of absorbing 7-11 super tampons worth of liquid. The bonded edges prevent leaks, providing added security. The underwear can be worn anytime, anywhere, including overnight, during the day, or when anticipating the start of a period. The ad addresses the purchase barriers of discomfort and bulkiness by highlighting the underwear's sleek design and comfortable fit. The ad tells the viewer that this product is worth trying because it offers superior protection, comfort, and convenience, making periods worry-free. # Visual style The ad has a polished UGC feel, with natural lighting and simple backgrounds. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: You said you wanted length? Text overlay: 00:00–00:03 LONGER LINER? Visual: 00:00–00:02 A woman with shoulder-length brown hair, wearing a brown tank top and beige underwear, stands in a bedroom with a bed and nightstand in the background. She holds up a pair of maroon Knix period underwear with a black liner, smiling and looking directly at the camera. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of inadequate period protection, specifically the fear of leaks and discomfort associated with traditional period products. "It is not giving diaper, it is giving sleek." # Value propositions - The longer liner provides enhanced protection, ensuring no leaks. - The ultra-thin design offers comfort and discretion, unlike bulky alternatives. - High absorbency allows for extended wear, reducing the need for frequent changes. - Bonded edges add an extra layer of security, preventing leaks. # Benefits - Sleek and comfortable fit - Worry-free period protection - Can be worn anytime, anywhere # Features - Longer liner - 360° leak protection - Ultra-thin - High absorbency (absorbs 7-11 super tampons) - Bonded edges prevent leaks # Call to action Get on it. # Point of view - Customer 70% – The ad is primarily told from the perspective of a customer who is enthusiastic about the product and its benefits. - Brand 30% – The brand's perspective is communicated through product claims and demonstrations of its features. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman holding up a pair of Knix period underwear and asking if the viewer wanted length. She then states, "You got it," introducing the product. - 00:02–00:08 00:02–00:08 The woman introduces the Superplus Leakproof underwear, highlighting that the liner goes all the way up the front and back, providing 360° leak protection. This is conveyed from the brand's perspective, showcasing the product's key feature and benefit. - 00:08–00:13 00:08–00:13 The woman emphasizes that the underwear is not bulky and is sleek. She shows off the fit and appearance of the underwear while wearing it. This is from the customer's perspective, demonstrating the comfort and discreetness of the product. - 00:13–00:18 00:13–00:18 The ad demonstrates the high absorbency of the underwear by pouring liquid onto the liner, stating that it absorbs 7-11 super tampons. It also highlights the bonded seams that prevent leaks. This is from the brand's perspective, showcasing the product's functional benefits. - 00:18–00:24 00:18–00:24 The woman explains that the underwear can be worn anytime, anywhere, such as overnight, during the day, or when anticipating a period. She emphasizes the comfort and convenience of the product. This is from the customer's perspective, highlighting the versatility and ease of use. - 00:24–00:31 00:24–00:31 The woman concludes by stating that the underwear is comfortable and that it is the future of period protection. She encourages viewers to get it. This is from the customer's perspective, reinforcing the product's benefits and urging viewers to purchase.

# Ad summary A woman shares her experience using Obvi Collagenic Burn Elite to boost metabolism, curve cravings, and support healthy skin. She highlights the product's key ingredients and the current buy-one-get-one-free offer. # Brand positioning Obvi is presented as a brand that offers solutions for individuals struggling with weight management and overall well-being. The brand positions itself as a provider of products that work with the body, not against it, to help users achieve visible results without extreme measures. Obvi aims to occupy a space in the consumer's mind as a brand that understands the challenges of maintaining a healthy lifestyle and offers effective, easy-to-use solutions. The brand promotes a lifestyle of balance and self-care, emphasizing the importance of working with one's body rather than fighting against it. Obvi pushes against the norm of restrictive diets and intense exercise routines, instead offering a simple, sustainable approach to weight management and healthy skin. # Product Obvi Collagenic Burn Elite is a supplement designed to boost metabolism, curve cravings, and support healthy skin. It contains a blend of collagen, MCT oil, and green tea extract. The product is for individuals who are experiencing a slowing metabolism, constant cravings for sweets and junk food, and exhaustion despite getting enough sleep. It addresses the frustration of dieting and exercising without seeing results, offering a solution that works with the body to achieve visible progress. The product comes in capsule form, with a recommended dosage of two capsules a day. It promises no jitters or insane restrictions, just progress that can be felt. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing style consists of static shots with minimal transitions. The production quality is casual, supporting the tone of a personal recommendation. The pacing is consistent, with the focus on the speaker's delivery. # Hooks Spoken: 00:00–00:06 If you started to notice your kangaroo pouch and you're always craving sweets and junk food and you feel exhausted, no matter how much you sleep, Text overlay: 00:00–00:06 Natures zempic / 00:00–00:02 If you started to notice your kangaroo pouch / 00:02–00:04 and you're always craving sweets and junk food / 00:04–00:06 and you feel exhausted, no matter how much you sleep, Visual: 00:00–00:06 A woman with curly brown hair, wearing a bright pink sweater, stands in front of a white wall with a light switch. She holds a white jar with pink accents, speaking directly to the camera with an expressive face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling with weight management despite dieting and exercising. "And no matter how much you diet or exercise, it feels like nothing works." # Value propositions - Boost metabolism, curve cravings and support healthy skin all in one formula. - Designed to work with your body and not against it so you can actually start seeing results. - Just take two capsules a day and let its do its job. - No jitters no insane restrictions. Just progress I can actually feel. # Benefits - Helps boost metabolism - Curve cravings - Support healthy skin # Features - Collagen - MCT Oil - Green Tea Extract # Call to action BUY ONE, GET ONE FREE # Social proof - "I felt the difference fast" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the problem of having a "kangaroo pouch," craving sweets and junk food, and feeling exhausted despite getting enough sleep. - 00:06–00:14 00:06–00:14 She explains that the issue isn't just a slowing metabolism but the body fighting against you, making dieting and exercise feel ineffective. - 00:14–00:19 00:14–00:19 The creator introduces Obvi Collagenic Burn Elite as the solution that helped her feel a difference fast. - 00:20–00:28 00:20–00:28 She highlights the key ingredients—collagen, MCT oil, and green tea extract—and their benefits: boosting metabolism, curbing cravings, and supporting healthy skin. - 00:28–00:32 00:28–00:32 The creator emphasizes that the product is designed to work with the body, not against it, to help users see results. - 00:33–00:37 00:33–00:37 She explains the simple usage: taking two capsules a day and letting the product do its job. - 00:37–00:41 00:37–00:41 The creator highlights the benefits of the product, such as no jitters or insane restrictions, just progress that can be felt. - 00:41–00:51 00:41–00:51 She introduces the current buy-one-get-one-free offer, emphasizing its rarity and the product's frequent restocking due to high demand.

# Ad summary This ad features Neil Patel, the founder of Ubersuggest, sharing his frustration with expensive SEO tools and how it led him to create Ubersuggest. The ad highlights a limited-time offer of 90% off a lifetime deal. # Brand positioning Ubersuggest is presented as a solution to the frustrations caused by expensive and overcomplicated SEO tools. The brand positions itself as an alternative that simplifies SEO for its users. The brand aligns with values of simplicity, affordability, and user-friendliness, pushing against the norms of expensive and complex SEO software. The brand positioning is functional, focusing on simplicity and affordability. # Product Ubersuggest is presented as an SEO tool created by Neil Patel to address the frustrations of expensive and overcomplicated SEO software. The product is for individuals or businesses seeking a simpler and more affordable way to manage their SEO efforts. The ad highlights a "90% OFF Lifetime Deal," suggesting a significant cost saving. The ad addresses the purchase barrier of high costs associated with SEO tools by offering a lifetime deal at a heavily discounted price. The ad tells the viewer that Ubersuggest is worth trying or buying because it is a simpler and more affordable alternative to expensive and overcomplicated SEO tools. # Visual style The ad has a clean and professional visual style. The image is well-lit and features a simple background to keep the focus on the person and the message. The use of speech bubbles and a bright orange block adds visual interest. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: I built Ubersuggest because I was frustrated with expensive SEO tools that overcomplicated everything. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration with "expensive SEO tools that overcomplicated everything." # Value propositions - 90% OFF Lifetime Deal # Call to action None used. # Social proof - "I built Ubersuggest because I was frustrated with expensive SEO tools that overcomplicated everything." – Neil Patel # Point of view - Customer: The testimonial at the top of the image shares the founder's personal experience and frustration with existing SEO tools, establishing a relatable problem from the customer's perspective. - Brand: The offer at the bottom of the image promotes a limited-time deal, directly incentivizing purchase from the brand's perspective. # Storyline - The ad begins with Neil Patel sharing his personal frustration with expensive SEO tools that overcomplicated everything. This is included to establish a relatable problem and position Ubersuggest as a solution, from the brand's perspective. - Neil Patel states that he built Ubersuggest because of his frustration. This is included to highlight the origin of the product and build trust by showing it was created to solve a real problem, from the brand's perspective. - The ad concludes with a limited-time offer of "90% OFF Lifetime Deal." This is included to create a sense of urgency and incentivize immediate purchase, from the brand's perspective.

# Ad summary This image ad showcases the Under Armour Drive Pro Hybrid 1/2 Zip. The ad features Kieron Van Wyk, an Under Armour tour staff member, wearing the garment. # Brand positioning Under Armour is presented as a performance-driven athletic brand focused on equipping athletes with innovative apparel to enhance their performance. The presence of Kieron Van Wyk, a UA Tour Staff member, aligns the brand with professional-level sports, indicating Under Armour aims to be perceived as a brand that meets the demands of serious athletes while also promoting a lifestyle of dedication and high performance. The simple, clean aesthetic suggests a focus on functionality and quality over flashy design, following category norms for athletic apparel while pushing against competitors that may focus more heavily on lifestyle or fashion elements. # Product The product featured is the UA Drive Pro Hybrid 1/2 Zip, a navy blue athletic garment designed for golf. It is a long-sleeved top with a half-zipper at the front. The garment appears to be made from a flexible performance fabric, designed to provide comfort and freedom of movement, as well as protection from the elements. There is a small white Under Armour logo (on-package label text) visible on the upper left of the chest. This clothing item is explicitly endorsed by Kieron Van Wyk, a UA Tour Staff member. The ad implies this product is of high quality and suitable for professional athletes, likely addressing the purchase barrier of performance and reliability for serious golfers. # Visual style The ad features a clean, studio-shot aesthetic with a focus on the product and the athlete. The lighting is soft and even, and the color palette is muted, which keeps the focus on the product and the athlete wearing it. This is a polished and professional presentation of the garment. The ad has a minimalistic design, aligning with a modern, functional style. This can increase scannability and stop power in the feed by contrasting with busier, less curated content. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Features - UA Drive Pro Hybrid 1/2 Zip # Call to action None used. # Social proof - Kieron Van Wyk is a UA Tour Staff member, so this confirms the quality and suitability of the product for professional athletes. # Point of view - Brand: The inclusion of the brand's name and logo at the top of the image represents the brand's point of view in presenting and promoting the product. # Storyline - The image opens by establishing the product and brand. This sets the stage for showcasing the specific item being advertised. It's from the brand's perspective to clarify what is being promoted. - The perspective then shifts to highlight the Under Armour Tour Staff member, Kieron Van Wyk, wearing the product. This elevates the product's perceived value through association with a professional athlete. The brand is aiming to illustrate that the product is good enough for professional athletes. - The ad concludes by focusing on the product's visual appeal and quality, from a viewer's perspective. This aims to create a desire for the product and an understanding of its potential benefits.

# Ad summary This ad promotes Buoy Digestion Drops as a solution for gut health issues. A woman shares her personal experience of struggling with digestion problems and how Buoy drops have helped her. She highlights the product's benefits, such as being packed with trace minerals, digestive enzymes, and electrolytes, and being free of artificial flavors, sugars, and sweeteners. The ad also mentions a 35% discount for life for those with chronic illnesses. # Brand positioning Buoy is presented as a health and wellness brand focused on providing natural and effective solutions for digestive and hydration needs. The brand positions itself as a go-to for individuals seeking relief from gut health issues and those looking for clean, additive-free supplements. Buoy aligns with a lifestyle that prioritizes health and wellness, offering products that are easy to incorporate into daily routines. The brand pushes against the norm of using artificial ingredients and additives commonly found in other digestion aids, emphasizing its commitment to natural and clean ingredients. The brand positioning is both functional, providing digestive support and hydration, and emotional, offering relief and improved gut health. # Product Buoy Digestion Drops are a herbal supplement designed to support gut health and hydration. The product is for individuals struggling with digestion issues and those seeking a natural way to improve their gut health. The drops are packed with trace minerals, digestive enzymes, and electrolytes. They are free of artificial flavors, sugars, and sweeteners, differentiating them from other digestion aids. The drops can be added to any drink 4-7 times per day. The product addresses the purchase barrier of artificial ingredients and additives, offering a clean and natural alternative. The ad highlights that the drops can help the gut feel good before it starts to go rogue, suggesting a proactive approach to digestive health. # Visual style The ad has a UGC feel with a mix of indoor and outdoor shots. The editing style includes quick cuts and transitions between different scenes. The production quality is a hybrid of UGC and polished commercial, with some shots appearing more casual and others more professionally lit. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Why'd I wait to try these digestion drops?! / 00:00–00:02 I have been struggling with horrible digestion issues and these truly have been a life saver. Text overlay: 00:00–00:02 Why'd I wait to try these digestion drops?! Visual: 00:00–00:02 A woman with long brown hair, wearing a blue tank top, stands in a kitchen. She holds a small pink bottle in her hand and speaks directly to the camera. Behind her is a white kitchen with granite countertops and stainless steel appliances. A white box with the Buoy logo and several small bottles inside sits on the counter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with horrible digestion issues. The creator shares her personal experience of trying various solutions, such as cutting out dairy, going gluten-free, and taking Pepto-Bismol, but nothing has worked. This signals the frustration and difficulty of finding an effective solution for gut health problems. # Value propositions - Natural and effective solution for digestive issues - Clean and additive-free supplement - Proactive approach to digestive health # Benefits - Gut starts feeling good - Truly changed the game for my gut health - Finally made my gut start to calm down # Features - Packed with trace minerals - Digestive enzymes - Electrolytes - Add To Any Drink 4-7 Times Per Day # Call to action Try this out # Social proof - "These truly have been a life saver" – Female 1 (Customer) - "Buoy is my ride-or-die" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces herself and states that she has been struggling with horrible digestion issues. - 00:02–00:04 00:02–00:04 The creator states that Buoy drops have been a life saver. - 00:04–00:05 00:04–00:05 The creator states that her refill just arrived. - 00:05–00:11 00:05–00:11 The creator states that she has tried everything from cutting out dairy, going gluten free, and even taking Pepto-Bismol, but nothing has worked. - 00:11–00:13 00:11–00:13 The creator states that Buoy drops have changed the game for her. - 00:13–00:17 00:13–00:17 The creator states that Buoy drops have finally made her gut start to calm down. - 00:17–00:21 00:17–00:21 The creator states that Buoy drops are packed with trace minerals, digestive enzymes, and electrolytes. - 00:21–00:24 00:21–00:24 The creator states that her gut starts feeling good before it starts to go rogue. - 00:24–00:28 00:24–00:28 The creator states that Buoy drops don't have any of those artificial flavors, sugars, or sweeteners like any of those other digestion aids. - 00:29–00:37 00:29–00:37 The creator states that if you have any chronic illnesses such as IBS, Crohn's, or colitis, you can get 35% off for life through their chronic illness program. - 00:37–00:41 00:37–00:41 The creator states that Buoy is her ride or die and if your gut's got a drama queen streak, try this out.

# Ad summary This ad features two athletes wearing Gymshark apparel. The ad promotes tailored picks that feel personal. # Brand positioning Gymshark is presented as a modern athletic apparel brand that emphasizes performance and style. The brand aligns with a fitness-focused lifestyle, promoting values of strength, dedication, and personal expression through athletic wear. Gymshark positions itself as a brand that understands the needs and preferences of its customers, offering tailored picks that cater to individual tastes and fitness goals. The brand's positioning is both functional, providing high-quality activewear, and emotional, fostering a sense of belonging and personal connection with its audience. # Product The ad features Gymshark athletic apparel, including a long-sleeved crop top for women and a tank top for men. The women's top is a form-fitting, long-sleeved crop top in a blue color, designed for workouts and athletic activities. The men's tank top is a sleeveless athletic shirt in a dark color, designed to allow for a full range of motion during workouts. The ad emphasizes that Gymshark offers "tailored picks that feel personal," suggesting that the brand provides a curated selection of apparel to suit individual preferences and needs. The products are presented as stylish and functional, suitable for wear during workouts and other athletic activities. The ad aims to address the purchase barrier of finding the right fit and style by highlighting the personalized nature of Gymshark's offerings. # Visual style The ad has a modern and energetic visual style, with a focus on showcasing the athletes and their physiques. The production quality is high, with professional lighting and clear imagery. The image treatment is clean and natural, with minimal filters or effects. The typography is simple and legible, with a focus on conveying the message clearly. The overall style is designed to be visually appealing and engaging, capturing the viewer's attention and communicating the brand's message effectively. # Hooks Headline: YOUR TAILORED PICKS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Tailored picks that feel personal # Benefits - Tailored picks - Personalized fit # Features - Athletic apparel - Long-sleeved crop top - Tank top # Call to action None used. # Point of view - Brand: The brand is communicating the message that Gymshark offers tailored picks that feel personal, emphasizing the brand's focus on personalized recommendations and curated selections. # Storyline - The ad opens with two athletes posing in Gymshark apparel. This is intended to capture the viewer's attention and showcase the brand's clothing in a real-life setting. The perspective is from the brand, highlighting the appeal and style of its products. - The text overlay "YOUR TAILORED PICKS / Picks that feel personal" appears on the screen. This is intended to communicate the brand's focus on personalized recommendations and tailored selections. The perspective is from the brand, emphasizing the unique value proposition of Gymshark's offerings.

# Ad summary This ad promotes the Peloton Cross Training Bike+ and highlights some of its new features, including voice control and front-facing speakers. # Brand positioning Peloton is presented as a fitness brand that fits seamlessly into a high-end, modern lifestyle. It differentiates itself through functional integrations of technology to optimize the workout experience. Peloton positions itself as a premium brand, delivering at-home fitness equipment and experiences that rival in-studio classes. # Product The Peloton Cross Training Bike+ is a hybrid workout product that supports both strength and cardio training. It features a swivel screen that allows users to easily switch between on-bike cardio and off-bike strength workouts. It includes a voice control feature for hands-free adjustments, front-facing speakers for an immersive audio experience, a brand-new seat for extra comfort, and improved Bluetooth and Wi-Fi connectivity. It also comes equipped with a phone tray. # Visual style The ad has a polished and clean aesthetic with a modern feel. It mixes static shots with smooth transitions and uses bright, natural lighting in the outdoor scenes. The editing rhythm is fairly consistent, maintaining a steady pace throughout the ad. The visuals sync with the voiceover lines to highlight key features and benefits. # Hooks Spoken: What if I told you, you could do a hybrid workout all in one place using the brand new Peloton Cross Training Bike+. Text overlay: 00:00–00:01 / 00:01–00:03 / you could do a hybrid workout / 00:03–00:05 / using the brand new / 00:05–00:07 / Peloton Cross Training Bike+ Visual: 00:00–00:06: A fair-skinned man with short brown hair, wearing a blue t-shirt, white shorts, and white sneakers, stands in a home gym. He gestures with open arms toward the camera. Behind him is a Peloton bike and a rack of weights. The walls are paneled in black, and the floors are a dark gray rubber. The camera is stationary and at eye level. White text overlays the bottom of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of needing multiple devices or locations to complete both cardio and strength workouts. The viewer may experience inconvenience, and the Peloton bike solves this problem. # Value propositions - Voice control to turn up the volume # Benefits - Ability to quickly switch from strength to cardio - Immersive audio experience - Hands-free adjustments - Hybrid workouts in one place # Features - Swivel screen - Voice control - Front facing speakers - New seat for extra comfort - Improved Bluetooth and Wi-Fi - Phone tray # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the Peloton product and its features. # Storyline - 00:00–00:06 A man stands in a gym with a Peloton bike in the background. - 00:00–00:06 The man asks if the viewer knows it’s possible to do a hybrid workout in one place with the new Peloton Cross Training Bike+. - 00:06–00:08 The man shows the swivel screen feature on the Peloton Bike. - 00:08–00:09 The man grabs two dumbbells. - 00:09–00:11 The man puts on Peloton cycling shoes. - 00:11–00:12 The man mounts the bike and adjusts the screen. - 00:12–00:14 The man introduces another new feature, voice control. - 00:14–00:17 The man is outside using dumbbells, and then uses voice control on the Peloton bike. - 00:17–00:19 The man walks back toward the gym. - 00:19–00:21 The Peloton screen displays a live class and social stats. - 00:21–00:24 The man says that the new speakers make it feel like you’re in the studio. - 00:24–00:25 The man is on the Peloton bike and expresses enjoyment. - 00:25–00:28 The man shows a new, comfortable seat. - 00:28–00:29 The man mentions improved Bluetooth and Wi-Fi. - 00:30–00:31 The man shows the phone tray. - 00:31–00:33 The man says all these features are exactly what you need for hybrid workouts.

# Ad summary This ad promotes Spot & Tango UnKibble dog food. A woman stands in her kitchen with two dogs and shares four reasons why she and her dogs are obsessed with UnKibble: real human-grade ingredients, custom portions, convenience, and affordability. She shows the ingredients, the custom scoops, the delivery box, and the dogs eating the food. She ends with a call to action to use code ANN50 for 50% off the first box. # Brand positioning Spot & Tango UnKibble is presented as a premium dog food brand that prioritizes high-quality, human-grade ingredients and customized nutrition plans. The brand aims to occupy a space in the consumer's mind as a convenient and affordable alternative to fresh dog food, offering the benefits of fresh food at a lower price point. It aligns with values of health, convenience, and affordability, pushing against the norms of traditional kibble that often contain fillers and mystery meats. The brand positioning is both functional (customized nutrition, convenient delivery) and emotional (providing dogs with real food they love). # Product Spot & Tango UnKibble is a dog food made with real, human-grade ingredients like chicken, spinach, and carrots. It is designed for dog owners who want to feed their pets high-quality food without the hassle of fresh food preparation or the high cost. The product is customized based on the dog's size and needs, with perfect portions delivered to the customer's door. It is shelf-stable and pantry-ready, eliminating the need for refrigeration and last-minute pet store runs. The ad emphasizes that UnKibble is 40% less expensive than other fresh food brands, making it an affordable option for pet owners seeking fresh food quality. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is polished but not overly produced, which supports the intended tone of a casual recommendation from a satisfied customer. The editing style includes quick cuts to maintain a fast pace, with cuts timed to the music beats. The overall aesthetic is clean and modern, reflecting the brand's focus on quality and convenience. # Hooks Spoken: Female 1: These are the four reasons why my dogs and I are obsessed with UnKibble. Text overlay: ✨ Four reasons my dogs and I are obsessed with UnKibble ✨ 🐶 🍽️ Visual: 00:00–00:03: A woman with long blonde hair stands in a modern kitchen, holding a bag of Spot & Tango UnKibble. Two dogs stand behind her. # Funnel stage Consideration # Pain points The central pain point is the difficulty and inconvenience of providing dogs with high-quality, fresh food. This is signaled by the line, "No last minute pet store run." # Value propositions - Real, human-grade ingredients: Provides peace of mind knowing your dog is eating high-quality food. - Custom portions: Ensures your dog gets the right amount of food for their size and needs. - Shelf stable and pantry ready: Offers convenience and eliminates the need for refrigeration. # Benefits - Real food my dogs love - Perfect portion every single time - More space in my fridge - No last minute pet store run - Fresh food quality, low price # Features - Real, human-grade ingredients - Chicken, spinach, carrots - Custom portions - Shelf stable - Pantry ready # Call to action Use the code ANN50 for 50% off your first box at spotandtango.com. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The woman stands in her kitchen with two dogs and introduces the four reasons why she and her dogs are obsessed with UnKibble. - 00:03–00:13 She states the first reason: real human-grade ingredients. She shows the ingredients, including chicken, spinach, and carrots, and emphasizes that every ingredient is listed on the bag with no fillers or mystery meat. - 00:13–00:19 She states the second reason: custom portions. She shows how the food is customized for her dogs based on their size and needs, and how the company sends scoops for perfect portions every time. - 00:19–00:27 She states the third reason: convenience. She shows the delivery box arriving at her door and emphasizes that the food is shelf-stable and pantry-ready, eliminating last-minute pet store runs. - 00:27–00:32 She states the fourth reason: affordability. She emphasizes that UnKibble offers the benefits of fresh food for less than other fresh brands. - 00:32–00:40 She encourages viewers to take this as a sign if their dog isn't doing a happy dance at mealtime. She shares a call to action to use code ANN50 for 50% off the first box at spotandtango.com.

# Ad summary This ad promotes Coursera's Meta Social Media Marketing Professional Certificate. It features a creator who shares her experience of needing to improve her content strategy and how the Coursera program helps her create content and understand the behind-the-scenes aspects. The ad highlights the program's beginner-friendly, flexible nature and the ability to learn on one's own schedule. It encourages viewers to start a 7-day free trial to see if it works for them. # Brand positioning Coursera is presented as a platform that partners with industry leaders like Meta to offer professional certifications. The brand aims to occupy a space in the consumer's mind as a provider of accessible, flexible, and beginner-friendly online education that equips individuals with in-demand skills. Coursera aligns with the values of continuous learning, career advancement, and personal development. The brand positions itself as a resource for individuals seeking to enhance their professional capabilities and stay competitive in the job market. Coursera's positioning is both functional (providing specific skills and knowledge) and emotional (offering confidence and a sense of accomplishment). # Product The Meta Social Media Marketing Professional Certificate on Coursera is a six-course program designed to teach individuals how to build a social media brand, grow their following, create ad campaigns in Meta Ads Manager, and interpret their results. The program is beginner-friendly, flexible, and allows learners to study on their own schedule. It aims to provide additional skills to enhance creativity and offers a 7-day free trial. The certificate helps learners establish an online presence, develop effective social media posts, and create a strong social media brand presence. It also teaches how to create Facebook and Instagram ad campaigns and evaluate the results of social posts and advertising campaigns. The program is taught in English and available in 23 languages. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. The cuts and text are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:07: We're gonna figure it out if you've ever posted content consistently, constantly check your analytics, but for some reason, it's still not working. Text overlay: 00:00–00:05: BETTER CONTENT STRATEGY = COURSERA / 00:05–00:07: BUT FOR SOME / 00:06–00:08: IT'S STILL Visual: 00:00–00:05: A woman with curly hair, wearing a brown zip-up hoodie and black leggings, sits on a gray couch in front of a white wall and a large green plant. She gestures with her hands as she speaks directly to the camera. / 00:05–00:07: The camera angle remains the same, with the woman continuing to speak and gesture with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is consistently posting content and checking analytics without seeing the desired results. "We're gonna figure it out if you've ever posted content consistently, constantly check your analytics, but for some reason, it's still not working." # Value propositions - The program is beginner-friendly and flexible, allowing learners to study on their own schedule. - The certificate helps learners establish an online presence, develop effective social media posts, and create a strong social media brand presence. - The program teaches how to create Facebook and Instagram ad campaigns and evaluate the results of social posts and advertising campaigns. # Benefits - Build a social media brand - Grow your following - Create ad campaigns in Meta Ads Manager - Interpret your results - Gain additional skills to enhance creativity # Features - Six-course program - Beginner-friendly - Flexible schedule - 7-day free trial # Call to action Start your seven day free trial with Coursera and see if it works for you. # Point of view - Customer 100% – The entire video is told from the perspective of a creator who is also a customer of the Coursera program, sharing her personal experience and insights. # Storyline - 00:00–00:07 The creator introduces the problem of consistently posting content, checking analytics, but still not seeing results. - 00:07–00:11 The creator shares her realization that she needs to work on her content strategy. - 00:11–00:16 The creator introduces the Meta Social Media Marketing Professional Certificate on Coursera as a solution. - 00:16–00:25 The creator highlights the program's features, such as building a social media brand, growing a following, creating ad campaigns, and interpreting results. - 00:25–00:30 The creator shares her favorite aspects of the program: it's beginner-friendly, flexible, and allows learning on her own schedule. - 00:30–00:35 The creator emphasizes that the program helps her create content and understand the behind-the-scenes aspects. - 00:35–00:40 The creator encourages viewers to add more backing to their creativity with additional skills. - 00:40–00:43 The creator promotes a 7-day free trial with Coursera to see if it works for the viewer.

# Ad summary A woman demonstrates the Kosas Sulglazer eyeliner and mascara. She applies the eyeliner to her upper and lower lash lines, noting that it is waterproof and doesn't flake or smudge. She then applies the mascara to her upper lashes, noting that it is buildable and doesn't clump. She states that she has sensitive eyes and that neither of these products irritate her eyes. # Brand positioning Kosas is presented as a brand that creates makeup products that are both effective and gentle on the skin. The brand is positioned as a solution for people with sensitive eyes who are looking for makeup that won't irritate their skin. The brand aligns with a lifestyle that values both beauty and health. Kosas pushes against the norm of makeup that is harsh and irritating, and instead offers products that are gentle and nourishing. The brand positioning is both functional (gentle, effective) and emotional (confidence, comfort). # Product The ad features Kosas Sulglazer eyeliner and mascara. The eyeliner is a blackened blue color that is designed to make brown eyes pop. It has a clean gel formula that goes on super easy and glides, and can be smudged out quickly. It dries down to last all day long and contains hyaluronic acid, so it won't irritate your eyes. The mascara is a 2-in-1 mascara and peptide lash serum. It has a curved brush with two different length bristles that grab every single hair. It is buildable and doesn't clump, and it adds length and volume. It also doesn't flake or smudge. Both products are designed for people with sensitive eyes. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: If you have brown eyes, you need this combo. Text overlay: 00:00–00:03 Visual: 00:00–00:02 A close-up shot of a woman with blonde hair and brown eyes. She is wearing a green lace top and gold jewelry. She is holding the Kosas Sulglazer eyeliner and mascara. The background is a blurred-out room with white walls and a wooden dresser. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding makeup that is both effective and gentle on sensitive eyes. The creator states that she has sensitive eyes and that neither of these products irritate her eyes. # Value propositions - The perfect color to subtly enhance brown eyes - 2-in-1 mascara and lash serum - Buildable without clumping - Waterproof, flake-proof, and smudge-proof # Benefits - Makes brown eyes pop - Goes on super easy and glides - Smudge it out super quick - Dries down to last all day long - Won't irritate your eyes - Literally grabs every single hair - Not clumping - Waterproof - Doesn't flake or smudge - Insane length, definition, lift - So buildable # Features - Sulglazer liner in Enigma - Clean gel formula - Hyaluronic acid - 2-in-1 Sulglazer mascara and peptide lash serum - Curved brush - Two different length bristles # Call to action Gotta go try it for yourself. # Social proof - "I love this eyeliner" – Female 1 (Creator) - "Kosas knocked it out of the park" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing the product. # Storyline - 00:00–00:04 The creator introduces the Kosas Sulglazer eyeliner and mascara, stating that they are a must-have for people with brown eyes. The intention is to grab the viewer's attention and introduce the products. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is enthusiastic and friendly. - 00:04–00:12 The creator applies the eyeliner to her upper lash line, noting that it is a blackened blue color that makes brown eyes pop. The intention is to demonstrate the product and highlight its key features. The perspective is from the creator, who is demonstrating the product on herself. The tone is informative and enthusiastic. - 00:07–00:18 The creator states that the eyeliner has a clean gel formula that goes on super easy and glides, and can be smudged out quickly. It dries down to last all day long and contains hyaluronic acid, so it won't irritate your eyes. The intention is to highlight the product's benefits and address potential purchase barriers. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and reassuring. - 00:18–00:22 The creator states that the eyeliner is the perfect color to subtly enhance brown eyes, and asks the viewer to look at the difference. The intention is to persuade the viewer to purchase the product by highlighting its benefits and showing the results. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is confident and persuasive. - 00:22–00:27 The creator introduces the Kosas 2-in-1 Sulglazer mascara and peptide lash serum. The intention is to introduce the second product in the duo. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is enthusiastic and friendly. - 00:27–00:33 The creator shows the mascara brush, noting that it is curved to follow the natural shape of the eye and has two different length bristles that grab every single hair. The intention is to highlight the product's key features. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and enthusiastic. - 00:33–00:47 The creator applies the mascara to her upper lashes. The intention is to demonstrate the product and show the results. The perspective is from the creator, who is demonstrating the product on herself. The tone is informative and enthusiastic. - 00:40–00:47 The creator states that the mascara is buildable and doesn't clump, and that it adds length and volume. The intention is to highlight the product's benefits. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and enthusiastic. - 00:49–00:54 The creator applies the eyeliner to her lower lash line, noting that it is waterproof and doesn't flake or smudge. The intention is to demonstrate the product and highlight its key features. The perspective is from the creator, who is demonstrating the product on herself. The tone is informative and enthusiastic. - 00:54–01:00 The creator applies the mascara to her lower lashes. The intention is to demonstrate the product and show the results. The perspective is from the creator, who is demonstrating the product on herself. The tone is informative and enthusiastic. - 01:00–01:04 The creator states that she has sensitive eyes and that neither of these products irritate her eyes. The intention is to address potential purchase barriers and reassure viewers with sensitive eyes. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is informative and reassuring. - 01:04–01:09 The creator states that Kosas knocked it out of the park, and that the lift is going to last all day. The intention is to persuade the viewer to purchase the product by highlighting its benefits and showing the results. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is confident and persuasive. - 01:09–01:14 The creator shows the final look and states that she can't get over it. She encourages the viewer to try it for themselves. The intention is to persuade the viewer to purchase the product. The perspective is from the creator, who is presenting herself as a makeup expert. The tone is enthusiastic and friendly.

# Ad summary A woman demonstrates the Versed Smoothing Lip Blush in Cashmere Color. She applies the product to her lips and explains that it is buildable, creamy, and gives a subtle color. # Brand positioning Versed is presented as a brand that offers simple, effective skincare and beauty solutions. The brand is positioned as accessible and easy to use, perfect for those who want a natural look. The brand aligns with a minimalist lifestyle, focusing on enhancing natural beauty rather than masking it. Versed pushes against the norm of heavy makeup, offering a more subtle and buildable approach. The brand positioning is functional, emphasizing simplicity and ease of use. # Product The Versed Smoothing Lip Blush in Cashmere Color is a buildable lip product that provides a subtle, neutral pink color. It is designed for those who want a hint of color without the commitment of a full lipstick. The product is creamy, not dry or matte, and can be layered to achieve the desired intensity. It is presented as a solution for those who want to avoid looking unwell without wearing heavy makeup. The lip blush is easy to apply and provides a natural, everyday look. # Visual style The ad has a natural, UGC feel with soft lighting and a blurred background. The editing style is simple with static shots and smooth transitions. The production quality is polished but maintains a casual, relatable tone. The pacing is consistent, with a focus on clear visuals and direct communication. # Hooks Spoken: 00:00–00:06 When you're not a lipstick girly, but you want some color on your lips because otherwise people ask if you're unwell. Text overlay: 00:00–00:06 Cashmere Color Smoothing Lip Blush Visual: 00:00–00:06 Close-up shot of a woman with long, wavy brown hair and blue eyes applying a burgundy lip product to her lips. She is wearing a light green button-up shirt and a beige headband. The background is blurred, but a desk and lamp are visible. The camera is stationary and selfie-style, focusing on her face and lip application. The lighting is soft and natural. # Funnel stage Consideration # Pain points The pain point is wanting to add color to your lips without looking unwell, but not wanting to wear a full lipstick. # Value propositions - Buildable color allows for customization - Creamy texture provides comfort and hydration # Benefits - Gives some color on your lips - You can make it just as faint or as vibrant as you want it to be - Soft - Creamy - Subtle color # Features - Smoothing Lip Blush - Cashmere Color - Buildable # Call to action Check it out, I'll put it down below. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:06 00:00–00:06 The woman applies the lip blush to her lips. She explains that it's for people who want some color on their lips so they don't look unwell. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is relatable and humorous, setting a lighthearted tone. - 00:06–00:11 00:06–00:11 The woman holds up the lip blush and shows the packaging. She says, "This is what you need. Look how pretty that color is." This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is enthusiastic and highlights the product's appeal. - 00:11–00:17 00:11–00:17 The woman states the product name and color. She says it's absolutely gorgeous and buildable. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is informative and emphasizes the product's versatility. - 00:17–00:21 00:17–00:21 The woman explains that she likes a little bit of color and loves the color seen. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is personal and reinforces the product's appeal. - 00:21–00:29 00:21–00:29 The woman applies more lip blush to her lips. She says it's a good neutral pink that can be built up for more color. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is demonstrative and highlights the product's buildable nature. - 00:29–00:38 00:29–00:38 The woman describes the texture of the lip blush. She says it's soft, creamy, and gives a subtle color that can be built upon. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is informative and emphasizes the product's benefits. - 00:38–00:40 00:38–00:40 The woman encourages viewers to check out the product and says she will put the link below. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is a call to action and provides a direct next step for viewers.

# Ad summary A female creator tests a long-lasting lip stain and lip oil by applying them and then performing a cold plunge, demonstrating the products' durability and transfer-proof qualities. The video uses humor and a challenge format to showcase the product's performance. # Brand positioning The brand, implied to be Huda Beauty through the lip oil packaging, positions itself as a high-performance beauty brand that delivers long-lasting and innovative makeup solutions. It aims to occupy a space in the consumer's mind as a reliable source for durable lip products that can withstand extreme conditions. The brand aligns with a playful yet effective tone, promoting a lifestyle where makeup stays put, even through challenging activities like a cold plunge. Its positioning is primarily functional, emphasizing the product's long-lasting and transfer-proof performance, while also hinting at a luxurious feel through the lip oil's sealant effect. # Product The ad features a lip stain and a lip oil. The lip stain is described as a 'sexy red' in the shade 'Cinnamon,' which has a 'rustic brownish undertone.' It is a water-based product designed to stain the lips for long-lasting color. The lip oil, from Huda Beauty, is applied on top of the lip stain. Its purpose is to create an 'even more long-lasting effect' by acting as a 'sealant' that 'mixes with the oils from the Lip Stain.' This unique property ensures that the color remains 'longer lasting' even after the oil wears off. The products are for individuals seeking durable, transfer-proof lip color that can withstand various activities, including exposure to water. The ad highlights the products' ability to maintain vibrant color and resist running or transferring, addressing the common purchase barrier of lip products fading or smudging. # Visual style The ad features a polished UGC aesthetic, combining the authenticity of a creator's personal test with high-quality lighting and clear audio. The editing style is dynamic with quick cuts, especially during the cold plunge sequences, to maintain a fast pace and highlight reactions. There are also static shots during the product application and explanation segments. The production quality is high-end, resembling a professional beauty tutorial but with a playful, experimental twist. Visual motifs include close-ups on the lips and product for detail, and the recurring cold plunge setup for the challenge. The pacing is generally fast, with rapid cuts during action sequences (estimated 2-3 cuts per second during plunges) and a slightly slower, conversational pace during explanations. Audio-visual sync is evident, with cuts and sound effects timed to the cold plunge actions and the creator's speech. # Hooks Spoken: 00:00–00:05: We are testing our lip stains in a cold plunge. Text overlay: 00:00–00:01: TESTING / 00:01–00:01: OUR LIP STAINS / 00:03–00:03: NOOOO / 00:04–00:04: COLD / 00:04–00:05: PLUNGE Visual: 00:00–00:01: Medium close-up of a female with dark hair pulled back, wearing a black t-shirt with white trim and a nose clip, looking directly at the camera with a wide smile and dark red lipstick. She is holding a clear plastic bowl with ice water in the foreground. The background is a brightly lit, modern, minimalist room with white furniture and sheer curtains. / 00:01–00:03: Close-up of the female's face as she plunges her face into the ice water, eyes squeezed shut, mouth open in a grimace, with water splashing around her face. The nose clip is visible. The camera is stationary, slightly above her. / 00:03–00:04: Overhead shot looking down at the female's head as she submerges her face in the ice water. Her dark hair is pulled back, revealing her scalp. The nose clip is visible. Water splashes around her head. / 00:04–00:05: Medium close-up of the female, now out of the water, with wet skin and hair, smiling at the camera. The clear plastic bowl with ice water is in the foreground. The background is the same modern room. # Funnel stage Consideration # Pain points The ad addresses the pain point of lip products not being long-lasting or transferring easily. This is explicitly demonstrated through the 'cold plunge' test, which simulates extreme conditions that would typically cause makeup to smudge or fade. The creator's initial humorous comment, 'The Lip Stain is running. This is a disaster,' sets up the expectation of failure, only to be subverted by the product's performance. # Value propositions - Don't sleep on Cinnamon. - It is such a sexy red. - It creates an even more long lasting effect because it's going to create a sealant. - Even after the oil wears off, it's longer lasting. # Benefits - longer lasting - lips are still stained - should stay on your face # Features - sexy red - rustic brownish undertone in the red - creates an even more long lasting effect - creates a sealant - mixes with the oils from the Lip Stain - water-based # Call to action None used. # Social proof - We are testing our lip stains in a cold plunge. # Point of view - Customer 90% – The video is presented by a creator who is testing the product in a personal, authentic, and often humorous way, directly addressing the audience and sharing her real-time reactions and opinions. - Brand 10% – Product features and benefits, such as the 'sealant' effect and 'long-lasting' claims, are explicitly stated by the creator, acting as an informed representative of the brand's product knowledge. # Storyline - 00:00–00:01 00:00–00:01: The creator introduces the challenge, stating she is testing the lip stains in a cold plunge. This sets up the premise of the video, immediately grabbing attention with an unusual and challenging scenario. - 00:01–00:03 00:01–00:03: The creator performs the first cold plunge, reacting with exaggerated discomfort and humor. This visually demonstrates the 'cold plunge' aspect of the test and adds an element of entertainment and relatability, showing the product being put to an extreme test. - 00:03–00:05 00:03–00:05: The creator recovers from the plunge, confirming the test is for lip stains and cold plunges. This reiterates the challenge and transitions to the product application phase, maintaining a lighthearted tone. - 00:05–00:11 00:05–00:11: The creator introduces the lip stain in 'Cinnamon,' describing its color and suggesting it's an underrated shade. This focuses on the product's aesthetic appeal and encourages viewers to consider a specific color, building anticipation for its application. - 00:11–00:17 00:11–00:17: The creator applies the lip stain as a lip liner, carefully outlining her lips. This demonstrates the precision of the product and its versatility, showing how it can be used for defining the lips. - 00:17–00:18 00:17–00:18: The creator attempts to blend the lip liner with her finger, resulting in stained fingers. This humorous moment highlights the product's staining power and provides a practical tip on how *not* to blend it, reinforcing its long-lasting nature. - 00:18–00:23 00:18–00:23: The creator continues to apply the lip stain, filling in her lips, and then blends it with her finger again, staining her fingers further. This reinforces the previous point about the product's strong staining ability and the need for a different blending tool. - 00:23–00:25 00:23–00:25: The creator shows her stained fingers and advises against blending with fingers, suggesting a Q-Tip instead. This provides a helpful user tip and further emphasizes the product's potent staining power, which is a key feature. - 00:25–00:35 00:25–00:35: The creator applies the lip stain to her full lips, showcasing the rich color. This demonstrates the full effect of the lip stain and its vibrant pigment. - 00:35–00:43 00:35–00:43: The creator expresses her admiration for the color and describes its 'rustic brownish undertone.' This reinforces the product's aesthetic appeal and provides more detail about the specific shade, appealing to those interested in unique color profiles. - 00:43–00:52 00:43–00:52: The creator introduces the lip oil, explaining its role in creating an 'even more long-lasting effect' and acting as a 'sealant.' This highlights the innovative aspect of combining the products for enhanced durability, presenting a unique selling proposition. - 00:52–01:04 00:52–01:04: The creator applies the lip oil over the lip stain, showcasing the glossy finish and reiterating the long-lasting benefit. This completes the application process and visually demonstrates the combined effect of the products, emphasizing their durability. - 01:04–01:06 01:04–01:06: The creator asks if viewers are ready for the test, building anticipation for the cold plunge. This engages the audience and prepares them for the product's performance demonstration. - 01:06–01:10 01:06–01:10: The creator prepares for the cold plunge, putting on a nose clip and expressing confidence due to her experience with cold baths. This adds a personal touch and humor, making the challenge feel more authentic and relatable. - 01:10–01:14 01:10–01:14: The creator performs the second cold plunge, reacting with a loud, humorous scream. This is the climax of the test, providing an entertaining and memorable demonstration of the product's resilience. - 01:14–01:23 01:14–01:23: The creator emerges from the water, noting that the lip stain is 'running' and calling it a 'disaster' with a smile. This creates a moment of suspense and humor, making the eventual positive reveal more impactful. - 01:23–01:27 01:23–01:27: The creator wipes her face with a tissue, then confirms the lip stain is 'still on.' This is the crucial reveal, proving the product's long-lasting claim despite the initial humorous 'disaster' comment. - 01:27–01:30 01:27–01:30: The creator reapplies the lip oil, noting how good it feels and that her face feels 'tighter' from the cold plunge. This reinforces the positive experience of using the product and adds a secondary, albeit unrelated, benefit from the cold plunge itself. - 01:30–01:37 01:30–01:37: The creator performs a third cold plunge, again with humorous reactions, and then confirms she 'got it.' This reiterates the challenge and her determination, adding to the entertainment value. - 01:37–01:40 01:37–01:40: The creator confirms the lip stain 'stayed on' after the second round, pointing to her lips. This provides further evidence of the product's durability and reinforces the successful outcome of the test. - 01:40–01:47 01:40–01:47: The creator applies ice directly to her lips, marveling at the lack of transfer. This is an additional, more direct test of transfer-proof claims, visually demonstrating the product's adherence. - 01:47–01:55 01:47–01:55: The creator explains that because the product is water-based, prolonged water exposure might cause some transfer, but it's 'not bad.' This manages expectations realistically while still highlighting the product's overall resilience. - 01:55–01:58 01:55–01:58: The creator wipes her lips with a tissue, showing minimal transfer. This provides a final, tangible piece of evidence for the product's transfer-proof claims, allowing viewers to see the results. - 01:58–02:05 01:58–02:05: The creator concludes that her lips are 'still stained' and that the product 'looks really good,' despite minor transfer. This summarizes the successful outcome of the test and reinforces the product's overall effectiveness and aesthetic appeal. - 02:05–02:08 02:05–02:08: The creator asks viewers if the product 'passed the test,' inviting engagement and reinforcing the challenge format. This encourages audience interaction and leaves a lasting impression of the product's performance.

# Ad summary A creator unboxes and reviews three leather bags from Cuyana. She expresses her excitement about the bags, highlighting their quality and style. # Brand positioning Cuyana is presented as a luxury brand that offers high-quality leather goods. The brand is positioned as a provider of timeless and stylish bags that are made from real leather. The brand aligns with a lifestyle of sophistication and elegance, emphasizing the sensory experience of owning a luxury item, such as the smell of real leather. Cuyana aims to occupy a space in the consumer's mind as a brand that offers both functional and emotional value, providing products that are not only practical but also aesthetically pleasing and luxurious. # Product The ad features three Cuyana leather bags. The first is a red heart-shaped bag with a gold zipper and the Cuyana logo. The creator emphasizes its stunning appearance and the pleasant smell of real leather. The second is a small, maroon leather bag, described as perfect for fall and winter. The third is a large maroon leather tote bag, referred to as the creator's "dream bag," ideal for carrying books and styling for outings. All three bags are presented as high-quality, stylish accessories that enhance the user's personal style and provide a sense of luxury. # Visual style The ad has a casual, UGC feel with natural lighting and a simple bedroom setting. The editing style is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, giving it an authentic and relatable vibe. The pacing is consistent, with each shot focusing on a specific product or feature. # Hooks Spoken: 00:00–00:03 Okay, guys, I am so excited about this. Text overlay: 00:00–00:03 Okay, guys, I am so excited about this. Visual: 00:00–00:03 The shot is a medium close-up of a young woman with blonde hair, wearing a white button-down shirt. She stands in a bedroom with a bed and a ceiling fan visible in the background. She is holding a cardboard box and speaking directly to the camera with an excited expression. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Real leather provides a luxurious sensory experience - Unique heart-shaped design makes a fashion statement - Versatile bags suitable for various occasions # Benefits - Stylish accessory - High-quality material - Versatile for different seasons - Enhances personal style # Features - Real leather - Heart-shaped design - Maroon color - Gold hardware # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her excitement and experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator expresses her excitement about a package she received and prepares to show the contents. - 00:03–00:07 00:03–00:07 The creator reveals a red, heart-shaped leather bag, exclaiming how stunning it is. This moment is intended to capture the audience's attention with the bag's unique design and the creator's enthusiasm. The audience experiences the creator's excitement and anticipation. - 00:07–00:14 00:07–00:14 The creator emphasizes the bag's quality by mentioning its real leather smell, reinforcing its luxury appeal. The audience is invited to imagine the sensory experience of owning the bag, enhancing its desirability. - 00:14–00:20 00:14–00:20 The creator introduces a second, smaller maroon leather bag, describing it as perfect for fall and winter. This expands the product range and suggests seasonal relevance, appealing to viewers planning their seasonal wardrobes. - 00:21–00:29 00:21–00:29 The creator unveils a large maroon leather tote bag, calling it her "dream bag." This highlights the bag's desirability and positions it as a must-have item. The audience is encouraged to aspire to own such a luxurious and practical bag. - 00:29–00:38 00:29–00:38 The creator shares her vision of using the tote bag, imagining herself strutting into a coffee shop with her books. This creates a lifestyle fantasy, suggesting the bag will enhance her daily life and personal style. The audience is invited to envision themselves using the bag in similar scenarios, increasing its appeal.

# Ad summary This ad for Supergoop! Dew Screen promotes the product as the #1 thing you can do for your skin this year. The ad features a woman holding the product up to the camera. # Brand positioning Supergoop! is presented as a skincare brand focused on sun protection. The brand positions itself as a provider of essential skincare, emphasizing the importance of SPF for skin health. The brand's tone is informative and direct, aiming to educate consumers about the benefits of SPF. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for daily sun protection, promoting a proactive approach to skincare. # Product The featured product is Supergoop! Dew Screen Daily Hydrator + Primer with SPF 50. It is a skincare product designed to hydrate the skin while providing sun protection. The product is packaged in a white tube with blue and yellow accents. It is intended for daily use and acts as both a hydrator and a primer. The product contains Polyglutamic Peptide Complex and offers broad spectrum sun protection with SPF 50 PA+++. The ad highlights the product as the #1 thing you can do for your skin, emphasizing its importance for skin health. # Visual style The ad has a clean and bright visual style with a focus on the product and the person using it. The production quality is high, with clear lighting and a simple background. The image treatment includes color grading to enhance the brightness and vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is modern and approachable, designed to capture attention and convey a sense of optimism. # Hooks Headline: START THE NEW YEAR BRIGHT # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of neglecting sun protection, especially at the start of the new year. The ad copy states, "SPF is the #1 thing you can do for your skin this year (and every year)." # Value propositions - SPF is the #1 thing you can do for your skin this year (and every year). # Benefits - SPF is the #1 thing you can do for your skin this year (and every year). # Features - SPF 50 - Daily Hydrator - Primer - Polyglutamic Peptide Complex - Broad Spectrum Sunscreen - SPF 50 PA+++ # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption conveys the brand's message about starting the new year bright and the importance of SPF. - Customer: The woman holding the product provides a user perspective, showcasing the product in a real-life context. # Storyline - The ad opens with a message about starting the new year bright, immediately setting a positive and aspirational tone. The brand is speaking directly to the viewer, aiming to capture their attention and create a sense of optimism. - The ad emphasizes the importance of SPF for skin health, positioning it as the #1 thing you can do for your skin this year. The brand is educating the viewer, highlighting the functional benefit of the product and establishing its value. - The ad features a woman holding the Supergoop! Dew Screen product, showcasing its packaging and design. The customer is demonstrating the product, providing a visual reference and reinforcing its appeal.

# Ad summary A woman with blonde hair demonstrates the use of Typology tinted serum, concealer, and lip oil. She applies the products to her face and lips, and states that she loves the feeling of not wearing makeup, but only tinted skincare. # Brand positioning Typology is presented as a brand that offers tinted skincare products that provide a natural, no-makeup look. The brand emphasizes the feeling of lightness and a hyper-natural complexion. The products are enriched with ingredients like vitamin C, aloe vera, niacinamide, caffeine, and cornflower hydrolate, suggesting a focus on skincare benefits alongside cosmetic effects. The brand aims to occupy a space in the consumer's mind that values simplicity and natural beauty, pushing against the norm of heavy makeup. # Product The ad features three Typology products: a tinted serum, an anti-dark circle concealer, and a lip oil. The tinted serum is described as providing light coverage and a natural finish, enriched with vitamin C and aloe vera. It is available in tint 3. The anti-dark circle concealer is enriched with niacinamide, caffeine, and cornflower hydrolate. The lip oil is presented as a non-sticky formula that gives lips a shiny appearance. The ad highlights the products' ability to enhance natural beauty without the need for heavy makeup, emphasizing skincare benefits and a lightweight feel. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a focus on the presenter. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:04 J'adore la sensation de n'avoir rien sur la peau et d'avoir un teint hyper naturel. Text overlay: 00:00–00:04 j'adore / 00:00–00:04 sensation de n'avoir rien sur la peau / 00:01–00:04 et d'avoir un teint hyper naturel Visual: 00:00–00:03: A woman with blonde hair, wearing a pink and white striped shirt, holds a Typology tinted serum bottle and dropper. She is indoors, with a neutral background. She applies drops of the serum to her face. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting a natural, even complexion without the heavy feeling of traditional makeup. # Value propositions - Tinted skincare provides a natural, no-makeup look. - Products are enriched with beneficial ingredients like vitamin C, aloe vera, niacinamide, caffeine, and cornflower hydrolate. - Lip oil provides shiny lips without the sticky feel. # Benefits - Feels like you have nothing on your skin - Gives a hyper-natural complexion - Light coverage - Beautiful finish - Camouflages dark circles - Makes lips shiny and non-sticky # Features - Tinted serum - Enriched with vitamin C and aloe vera - Anti-dark circle concealer - Enriched with niacinamide, caffeine, and cornflower hydrolate - Lip oil - Non-sticky formula # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and routine with the brand's products. # Storyline - 00:00–00:04 The woman applies tinted serum to her face. - 00:00–00:04 She states that she loves the feeling of not having anything on her skin and having a hyper-natural complexion. - 00:04–00:09 She mentions that she uses Typology tinted serum in tint 3, enriched with vitamin C and aloe vera. - 00:09–00:12 She notes the light coverage and beautiful finish. - 00:13–00:16 She applies Typology anti-dark circle concealer under her eyes. - 00:16–00:19 She mentions that the concealer is enriched with niacinamide, caffeine, and cornflower hydrolate. - 00:19–00:22 She shows her complexion and states that she is not wearing any makeup, only tinted skincare. - 00:23–00:27 She applies Typology lip oil to her lips. - 00:24–00:27 She says she loves the lip oil because it makes her lips shiny and non-sticky. - 00:27–00:29 She states that she always carries the lip oil in her bag. - 00:29–00:30 She blows a kiss to the camera.