How VistaPrint Advertises on Meta

# Ad summary This ad promotes Vistaprint, showcasing their banner printing services with a 15% discount offer. The ad features a grand opening banner for "Gym Sisters," highlighting the quality and visual appeal of Vistaprint's banners. # Brand positioning Vistaprint is presented as a reliable and affordable printing service that helps businesses create visually appealing marketing materials. The brand focuses on providing high-quality banners that can enhance the visibility and impact of events like grand openings. Vistaprint aims to occupy a space in the consumer's mind as a go-to solution for professional printing needs, aligning with a functional and practical approach to business marketing. The brand ignores the trend of overly complex or expensive marketing solutions, instead offering a straightforward and cost-effective service. # Product The product being advertised is Vistaprint's banner printing service, which allows businesses to create custom banners for various events and marketing purposes. The ad highlights the quality and visual appeal of the banners, specifically showcasing a "Grand Opening" banner for "Gym Sisters." The banners are designed to be eye-catching and professional, helping businesses attract attention and promote their brand. The ad addresses the purchase barrier of cost by offering a 15% discount with the code SIGNS15, making it more accessible for businesses to invest in high-quality marketing materials. # Visual style The ad has a polished commercial aesthetic with clean visuals and a focus on showcasing the product. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting the intended tone of professionalism and reliability. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Text overlay: 00:00–00:09 Get 15% off banners that shine / 00:00–00:09 Code: SIGNS15 Visual: 00:00–00:05: The shot is a close-up of a "Grand Opening" banner for "Gym Sisters." The banner is yellow with black text and a black panther logo. The camera pans out to show the banner displayed on a storefront. There is a table with water bottles and black bags in front of the banner. The setting is an outdoor storefront. The lighting is bright and natural. The camera is stationary and then pans out smoothly. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing high-quality, visually appealing banners for events or marketing purposes, but being concerned about the cost. The discount offer addresses this concern directly. # Value propositions - High-quality banners at an affordable price - Professional marketing materials to enhance brand visibility # Benefits - Get 15% off banners that shine # Features - Banner printing services - Customizable designs - High-quality materials # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their product and offering a discount. # Storyline - 00:00–00:08 00:00–00:08: The video opens with a close-up of a "Grand Opening" banner for "Gym Sisters," showcasing the design and quality of Vistaprint's banner printing service. The camera pans out to reveal a woman adjusting the banner, emphasizing its size and visual impact. This moment is intended to capture the viewer's attention and highlight the professional appearance of the banner. The perspective is from the brand, demonstrating the product in a real-world setting. The tone is upbeat and promotional, aiming to create a positive impression of Vistaprint's services. - 00:08–00:12 00:08–00:12: The video transitions to the Vistaprint logo on a dark blue background, reinforcing the brand identity and providing a clear visual association with the product. This moment serves as a conclusion to the ad, leaving the viewer with a memorable image of the brand. The perspective remains from the brand, solidifying its presence and message. The tone is professional and concise, ensuring the brand is easily recognizable.

# Ad summary This ad features a creator showing off custom apparel she designed using Vistaprint. She highlights the quality and design of the shirts. # Brand positioning Vistaprint is presented as a service that allows customers to create custom apparel. The brand is positioned as a way for individuals and businesses to express their creativity and brand identity through personalized clothing. The ad emphasizes the quality and design options available, suggesting that Vistaprint aims to occupy a space in the market where customers can easily create professional-looking custom apparel. The brand aligns with values of creativity, personalization, and self-expression, and it promotes a lifestyle where individuals can showcase their unique style or brand through custom clothing. The brand positioning is both functional (offering a platform for creating custom apparel) and emotional (allowing customers to express their creativity and brand identity). # Product The featured product is custom apparel, specifically t-shirts, designed and created through Vistaprint. The ad showcases the ability to personalize clothing with unique designs, logos, and text. The product is for individuals and businesses looking to create custom apparel for personal use, branding, or promotional purposes. The ad highlights the quality and design options available through Vistaprint, emphasizing the ability to create professional-looking custom apparel. The USPs include the ease of designing and ordering custom apparel, the ability to personalize clothing with unique designs, and the quality of the finished product. The ad shows the t-shirts being worn and displayed, suggesting use occasions such as everyday wear, promotional events, or personal expression. The ad addresses the purchase barrier of complexity by showing how easy it is to create custom apparel through Vistaprint. The ad tells the viewer that this product is worth trying or buying because it allows them to easily create high-quality, personalized clothing for various purposes. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing style is quick cuts to showcase different t-shirt designs. The production quality is polished but still feels authentic, which supports the intended tone of a relatable customer sharing her experience. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:05 Female 1: Nothing like that fresh custom apparel feeling. Text overlay: 00:00–00:08 Nothing like that fresh custom apparel feeling ✨ Visual: 00:00–00:01 A young woman with long brown hair, wearing a white tank top and light-wash jeans, stands indoors in front of a beige wall. She holds up a green t-shirt with a colorful floral design on the back. A brown dog sits to her left. The camera is stationary and at eye level. The lighting is natural. The Vistaprint logo is overlaid at the top of the frame. / 00:01–00:02 The woman holds up the same green t-shirt, showing the back design with a pink floral graphic and the text "created by christine." The camera is stationary and at eye level. The lighting is natural. / 00:02–00:03 The woman holds up another green t-shirt with the text "ENJOY THE LITTLE THINGS" on the front. The camera is stationary and at eye level. The lighting is natural. / 00:03–00:05 The woman holds up the same green t-shirt with the text "ENJOY THE LITTLE THINGS" on the front, then puts it on. She smiles and adjusts the shirt. The camera is stationary and at eye level. The lighting is natural. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ability to create custom apparel that gives you a fresh, unique feeling. # Benefits - Fresh custom apparel feeling # Features - Custom apparel design - T-shirt personalization # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing and reviewing the product. # Storyline - 00:00–00:05 00:00–00:05 The creator shows off several custom t-shirts she designed. The message is that Vistaprint allows you to create custom apparel. The perspective is from the creator, who is excited to show off her designs. The tone is upbeat and enthusiastic. - 00:05–00:08 00:05–00:08 The creator models one of the t-shirts. The message is that the custom apparel is stylish and well-designed. The perspective is from the viewer, who is seeing the t-shirt in action. The tone is playful and confident.

# Ad summary This ad promotes Billboard Energy, featuring Donuts by Dominic. The ad showcases three different billboard designs, highlighting the brand's unique positioning and a special offer. # Brand positioning Donuts by Dominic is presented as a local, high-quality donut shop. The brand emphasizes its unique and playful identity, as seen through the cartoon donut character and catchy phrases like "Life is Short (Eat the Donut)". The brand is positioned as a top choice in the USA, claiming to be "the sweetest spot in the country" and ranking #43 in the USA. The brand aims to occupy a fun, accessible, and top-of-mind space for consumers seeking a delightful donut experience. # Product The ad features billboard designs for Donuts by Dominic. The billboards are designed to be eye-catching and memorable, with one featuring a cartoon donut character and the phrase "Life is Short (Eat the Donut)", another highlighting the brand's ranking as #43 in the USA and calling it "the sweetest spot in the country", and a third promoting "Free Donut Day! Come in for 1 Free Donut". The billboards aim to attract customers by emphasizing the brand's fun personality, local recognition, and special offers. # Visual style The ad has a clean and modern visual style, with bright colors and bold typography. The billboard designs are eye-catching and playful, reflecting the brand's fun personality. The overall aesthetic is professional and polished, suggesting high-quality design and attention to detail. # Hooks Headline: BILLBOARD ENERGY # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 15% OFF WITH CODE: SIGNS15 # Benefits - 15% Off # Features - Free Donut Day! - 1 Free Donut # Call to action None used. # Social proof - "The sweetest spot in the country." - #43 in the USA # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its billboard designs and promotional offers. # Storyline - The ad opens with the text "Billboard Energy", immediately establishing the theme of the ad. This is from the brand's perspective, setting the stage for showcasing the billboard designs. - The ad then presents three different billboard designs for Donuts by Dominic. This is from the brand's perspective, highlighting the brand's unique positioning and offerings. - The ad concludes with an offer of "15% OFF WITH CODE: SIGNS15", encouraging viewers to take action. This is from the brand's perspective, aiming to drive sales and engagement.

# Ad summary This ad for Vistaprint shows 4 different small business owners at their respective convention tables and signage, advertising the company's ability to bring professional design to small businesses and empower them to make their mark. # Brand positioning Vistaprint is presented as a tool for small businesses to create a lasting impression. The brand is positioned to help businesses "walk in ready" and "walk out remembered". It promotes the value of a professional design and branding, giving smaller businesses a leg up in the market. The brand's tone is empowerment and focuses on functionality and simplicity. It is targeting businesses that want to elevate their image and stand out in competitive environments. # Product The ad showcases Vistaprint's range of customizable marketing materials, including signage, tablecloths, and promotional items. These products are designed to help businesses create a professional and memorable presence at events and in their day to day. The displayed marketing materials are customizable with each company's logo. They appear easy to design, order, and use for all types of businesses. The ad suggests that using Vistaprint can eliminate purchase barriers, offering a simple solution for making a strong impression. # Visual style The ad has a clean and professional aesthetic. It is brightly lit and the shots are static. The editing is simple, with fades and sliding transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent. # Hooks Text overlay: 00:01–00:03 vistaprint Visual: 00:00–00:01: Four panels are on the screen, showing different companies' booths; top left: Ananya Day Spa & Wellness Center booth with two table cloths; top right: Müller Renovation booth with two people standing at the table; bottom left: Dubois Contractors booth with a man sitting at the table; bottom right: Minta booth with three people standing at the table. The background is cream. # Funnel stage Top of funnel (Awareness) # Pain points Many small businesses struggle to create a professional and memorable presence due to limited resources and design expertise. # Value propositions - Professional design and branding help businesses elevate their image and stand out in competitive environments. # Benefits - Professional design - Memorable presence - Strong impression # Features - Customizable marketing materials - Signage - Tablecloths - Promotional items # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad is told from the brand's point of view, showcasing its services and the benefits it provides to small businesses. # Storyline - 00:00–00:01 The ad opens with a shot of four separate booths representing four unique companies. - 00:01–00:03 The Vistaprint logo appears in the center of the screen. - 00:03–00:06 Text appears on the screen. - 00:06–00:07 The Vistaprint logo appears again in the center of the screen.

# Ad summary This ad promotes Cienfuegos Coffee, highlighting their use of stickers and tote bags as giveaways to enhance customer experience and brand visibility. It showcases the preparation of packages with these items and their use by customers in various settings. # Brand positioning Cienfuegos Coffee is presented as a modern, customer-focused brand that values personal connection and surprise. The brand is positioned as one that enhances customer experience through personalized touches like handwritten notes and fun giveaways such as stickers and tote bags. They aim to create a sense of delight and brand loyalty by going beyond just selling coffee, offering a more engaging and memorable experience. The brand promotes a lifestyle that appreciates small, thoughtful gestures and unique branding. # Product The featured products are stickers and tote bags used as promotional giveaways by Cienfuegos Coffee. The stickers vary in design, featuring different characters and logos, adding a personalized touch when included in customer packages and used to decorate items like water bottles. The tote bags come in white and feature the brand's logo or unique designs, serving as a reusable and fashionable way for customers to promote the brand while carrying their belongings. These giveaways are designed to surprise and delight customers, encouraging brand loyalty and providing a tangible reminder of their experience with Cienfuegos Coffee. The act of adding these items to packages and customers using them reinforces the brand's focus on customer engagement and community. # Visual style The ad has a natural, bright aesthetic with a mix of close-up shots and wider scenes. The editing style is fairly smooth, with transitions between scenes that maintain a consistent pace. The production quality has a polished feel, somewhere between a UGC and a professional commercial, making it feel accessible yet curated. # Hooks Spoken: 00:00-00:03: Surprise and delight with giveaways like stickers and tote bags. Text overlay: 00:00-00:25: Surprise and delight with giveaways like stickers and tote bags. Visual: 00:00–00:01: A person is sitting at a light wood desk and writing a note with a black pen. On the desk are a computer monitor displaying the Cienfuegos Coffee website products page, a laptop, an open brown envelope, a light teal shipping envelope with the Cienfuegos Coffee logo, a small green chair decoration, and various desk supplies. The room is lit by a lamp, and framed art hangs on the white walls. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing to make your company's orders stand out. # Value propositions - Stickers and tote bags are offered as giveaways to enhance customer experience. - Packaging with handwritten notes provides a personalized touch. # Benefits - Enhance customer experience - Surprise and delight customers - Increase brand loyalty - Provide reusable branded items # Features - Stickers as giveaways - Tote bags as giveaways - Personalized notes - Branded packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is narrated from the brand's perspective, showing how they enhance customer experience with giveaways. # Storyline - 00:00–00:01 The scene opens with hands writing a note at a desk, in front of a large monitor displaying the Cienfuegos Coffee products page and a laptop. - 00:01–00:02 A stamp with the brand's logo is pressed onto a brown envelope, adding a personal and branded touch to the packaging. - 00:02–00:04 The note is placed in the envelope. - 00:04–00:08 Stickers are added to the envelope, showcasing the fun and delightful extras customers can expect. - 00:08–00:09 The envelope is then tucked inside the customer's order for shipping. - 00:09–00:14 A hand peels the back off a sticker, adhering the sticker to a pink water bottle. - 00:14–00:18 New tote bags are pulled from a cardboard box. - 00:18–00:20 The scene cuts to a mobile Cienfuegos Coffee truck, showcasing the brand's presence and community engagement. - 00:20–00:22 A customer is walking outside, wearing a tote bag. - 00:22–00:25 A person is sitting and writing on a piece of paper. She looks up from her work.

# Ad summary This ad features a variety of custom promotional products from VistaPrint, including water bottles, pens, and keychains, all branded with the 'Gym Sisters' logo. The ad is presented as a reminder notification on a mobile device, prompting the viewer to consider custom promotional products. # Brand positioning VistaPrint is presented as a provider of custom promotional products. The brand aims to occupy the space of accessible and customizable branding solutions for businesses or groups. The ad promotes the idea that VistaPrint can help create a cohesive and branded look across various items, from water bottles to pens and keychains. The brand positioning is functional, focusing on the simplicity and availability of custom branding. # Product The ad features a range of custom promotional products. A yellow water bottle with the 'GYM SISTERS' logo is prominently displayed. There are also black water bottles with the same logo, pens with a leopard print design and the 'GYM SISTERS' logo, and keychains with the logo. The products are for anyone looking to create branded merchandise, particularly those associated with a gym or fitness group. The USPs include the ability to customize products with a specific logo and design, creating a unified brand identity. The ad addresses the need for promotional items that can help build brand awareness and team spirit. # Visual style The ad has a clean and modern visual style, mimicking a mobile notification. The production quality is high, with well-lit and sharply focused product shots. The visual motif is a flatlay arrangement of branded products. The image treatment includes background blurring to focus attention on the products. The typography is clean and legible, integrated into the notification box. The style contrasts with typical platform content by presenting a polished, brand-focused image. # Hooks Headline: Reminder # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing branded merchandise for a business or group, but lacking an easy and accessible way to create it. The 'Reminder' notification implies that the viewer may have been considering custom products but hasn't taken action yet. # Value propositions - Custom promo products available at VistaPrint # Benefits - None used. # Features - Custom promo products # Call to action Accept # Social proof - None used. # Point of view - Brand: The ad is presented from the brand's perspective, showcasing the range of customizable products and encouraging viewers to explore the options available at VistaPrint. # Storyline - The ad opens with a 'Reminder' notification, mimicking a mobile alert. The message conveys that custom promo products are available at VistaPrint. The brand is telling the audience that they can easily create custom products. - The notification displays a variety of branded products, including water bottles, pens, and keychains, all featuring the 'GYM SISTERS' logo. The brand is showing the audience the range of customizable products available. - The notification includes 'Decline' and 'Accept' buttons, prompting the viewer to take action. The brand is encouraging the audience to engage with the offer and explore the custom products. - The VistaPrint logo is displayed at the bottom, reinforcing the brand's identity. The brand is reinforcing its identity as the provider of these custom promotional products.

# Ad summary This ad features a woman showcasing a t-shirt she designed using Vistaprint. The ad humorously highlights the scenario of a coworker copying her outfit, emphasizing the unique and personalized nature of the t-shirt. # Brand positioning Vistaprint is presented as a service that empowers individuals and small businesses to create custom, personalized products. The brand aligns with values of creativity, self-expression, and individuality, offering a platform for users to design unique items that reflect their personal style or brand identity. Vistaprint pushes against the norms of generic, mass-produced merchandise by providing tools for customization, positioning itself as a go-to for those seeking to stand out and make a statement. The brand positioning is both functional, offering design and printing services, and emotional, enabling users to express themselves and their brand's personality. # Product The featured product is a custom-designed t-shirt created using Vistaprint. The t-shirt is an olive green, short-sleeved tee with a small, circular logo printed on the left chest area. The logo appears to be for a jewelry business called "Paige Barber Jewelry." The t-shirt is presented as a way to express individuality and brand identity, allowing users to create unique apparel that reflects their personal style or business branding. The ad addresses the purchase barrier of finding unique clothing by showcasing how Vistaprint enables users to design and create their own custom t-shirts, ensuring a one-of-a-kind product. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing is simple, with smooth transitions between scenes. The production quality is polished, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that matches the lighthearted tone. # Hooks Text overlay: 00:00–00:09: When your work bestie copies your outfit Visual: 00:00–00:02: A woman with blonde hair, wearing an olive green t-shirt and a floral print skirt, walks into a store. She pauses and looks at the camera with a slight smirk. The store has white walls, wooden floors, and displays of jewelry on tables. The Vistaprint logo is in the upper left corner. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of having a coworker copy your outfit, diminishing your sense of individuality. "When your work bestie copies your outfit" # Value propositions - Create a one-of-a-kind t-shirt that reflects your personal style or brand identity. - Design your own apparel to stand out from the crowd. # Benefits - Unique and individual style - Brand expression # Features - Custom-designed t-shirt - Personalized logo printing # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer humorously dealing with a common workplace scenario. # Storyline - 00:00–00:02 A woman walks into a store, and the text overlay reads, "When your work bestie copies your outfit." - 00:02–00:05 The camera pans to a mannequin wearing the same outfit as the woman, highlighting the copied look. - 00:05–00:09 The woman stands next to the mannequin, smiling and gesturing to emphasize the identical outfits.

# Ad summary This ad showcases the custom packaging options available through VistaPrint. The ad uses a text message format to highlight the positive customer reviews and ease of design. # Brand positioning VistaPrint is presented as a user-friendly platform that empowers businesses to create custom packaging and marketing materials. The brand is positioned as accessible and efficient, emphasizing the ease and speed of designing custom packaging. The ad highlights the positive impact of custom packaging on customer perception and brand image, suggesting that VistaPrint helps businesses elevate their brand presentation without significant effort or complexity. The brand aligns with a functional approach, focusing on simplicity and efficiency in design and production. # Product VistaPrint offers custom packaging solutions that allow businesses to create branded packaging easily and quickly. The ad emphasizes the simplicity of the design process, stating that it is "quick, easy, it was even fun." The custom packaging is presented as a way to enhance customer experience and brand perception, as highlighted by the mention of positive customer reviews. The ad addresses the potential purchase barrier of design complexity by assuring users that the process is straightforward and enjoyable. The product is for businesses looking to elevate their brand presentation through custom packaging without requiring extensive design skills or time investment. # Visual style The ad has a clean and polished aesthetic, resembling a professional product demonstration. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is slow and deliberate, with cuts timed to the appearance of text bubbles. # Hooks Spoken: 00:11–00:12 VistaPrint! Text overlay: 00:11–00:12 VistaPrint? (Text bubble) / 00:11–00:12 VistaPrint! (Text bubble) Visual: 00:11–00:12 The hand moves away from the products. The VistaPrint logo appears in the top left corner. The background remains the same. The camera is stationary and focuses on the products. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty and time investment associated with designing custom packaging, as highlighted by the question, "Was it hard to design?" # Value propositions - Custom packaging enhances customer experience and brand perception. - Easy and quick design process saves time and effort. - Positive customer reviews validate the value of custom packaging. # Benefits - Positive customer reviews - Enhanced brand perception - Simple and enjoyable design experience # Features - Custom packaging - Easy design process - Quick design process # Call to action None used. # Social proof - "You should see my customer reviews ✨glowing✨" – Implied Customer (Brand) # Point of view - Customer 0% – Not present in the ad. - Brand 100% – The ad uses the brand's official voice to showcase the product and its benefits. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a hand placing a small, branded box next to a custom-printed shopping bag with the brand "ana.NYA" on a white surface. A text bubble appears asking, "Ok but, is the custom packaging really worth it?" This sets up the question of whether investing in custom packaging is worthwhile. - 00:02–00:05 00:02–00:05 A blue text bubble appears with "OMG You should see my customer reviews ✨glowing✨" This responds to the initial question by highlighting the positive impact of custom packaging on customer feedback, suggesting that it enhances customer satisfaction and brand perception. - 00:05–00:07 00:05–00:07 A grey text bubble appears with "Was it hard to design?" This introduces a potential barrier to purchase by questioning the complexity of the design process. - 00:07–00:11 00:07–00:11 A blue text bubble appears with "Nope. Quick, easy, it was even fun" This responds to the previous question by assuring the audience that the design process is simple and enjoyable, addressing the concern about design complexity. - 00:11–00:12 00:11–00:12 A grey text bubble appears with "VistaPrint?" A blue text bubble appears with "VistaPrint!" The VistaPrint logo appears. This reveals the brand behind the custom packaging solution, reinforcing the ease and accessibility of their services.

# Ad summary This Vistaprint ad showcases a custom tote bag with a company logo printed on it. The ad aims to highlight the benefits of using custom gifts and giveaways to boost visibility, build connection, and leave a lasting impression. # Brand positioning Vistaprint is presented as a partner for businesses looking to enhance their brand visibility and create lasting connections through custom gifts and giveaways. The brand is positioned as a resource for businesses aiming to make a memorable impression, suggesting a focus on quality and customization to achieve unique brand representation. It appeals to businesses that value the impact of promotional items in building relationships and solidifying their brand presence. # Product The featured product is a customizable tote bag, designed for businesses to print their logos and branding. The bag is a light cream color with a black base and black straps, and showcases the brand logo "ana nya" in green inside a rounded square, with the words "NEW YORK MADRID MELBOURNE" underneath. It is made of a soft material, implying durability and reusability. The tote bag serves as a promotional item, emphasizing the potential for businesses to use it as a custom gift or giveaway to enhance brand visibility and leave a lasting impression. # Visual style The ad features a lifestyle shot with soft, natural lighting, giving it a casual and approachable feel. The focus is on the product, a tote bag, which is displayed in a realistic setting, suggesting everyday use. The color palette is warm, with the orange couch and brown boots complementing the light cream and black of the bag. The overall production quality appears to be high, with attention to detail in the product presentation. # Hooks Headline: Custom gifts & giveaways boost visibility, build connection and leave a lasting impression. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge businesses face in increasing their visibility and building strong connections with their audience. The frustration is centered on the difficulty of making a memorable impact, as signaled by the need to 'leave a lasting impression.' # Value propositions - Custom gifts & giveaways help a business to boost visibility and build connection and leave a lasting impression. This clearly connects the product (gifts/giveaways) with desirable outcomes for businesses. # Benefits - Boost visibility - Build connection - Leave a lasting impression # Features - Custom gifts - Giveaways # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad copy and Vistaprint logo represent the brand's perspective, highlighting the services offered and the benefits of using custom gifts and giveaways. # Storyline - From the brand's perspective, the ad opens by stating that custom gifts and giveaways boost visibility, build connection, and leave a lasting impression. This establishes the core value proposition of using Vistaprint's services. - Next, the image displays a tote bag with the logo "ana nya" with the words "NEW YORK MADRID MELBOURNE" underneath, visually reinforcing the potential for customization and branding, showcasing how a product can be uniquely designed to represent a brand. - The ad concludes with the Vistaprint logo, presented by the brand, encouraging viewers to consider Vistaprint for their own custom gift and giveaway needs.

# Ad summary This ad promotes Ananya Day Spa's business cards, offering 50 cards for $10 and encouraging customers to try them, love them, and come back for more. # Brand positioning Ananya Day Spa is presented as a provider of luxurious and rejuvenating spa experiences. The brand's identity is closely tied to nature, as evidenced by the leaf design on the business cards, suggesting a focus on natural and holistic wellness practices. The brand aims to occupy a space in the consumer's mind as a serene escape from the everyday, promoting values of relaxation, self-care, and natural beauty. The brand positioning is emotional, appealing to the desire for tranquility and personal well-being. # Product The product being advertised is a set of 50 business cards for Ananya Day Spa, offered at a promotional price of $10. The cards feature a green leaf design and the spa's logo, reinforcing the brand's connection to nature and wellness. The cards serve as a tangible representation of the spa's brand and services, encouraging potential customers to visit and experience what the spa has to offer. The ad addresses the purchase barrier of cost by offering a low-risk trial of the business cards, making it easier for potential customers to engage with the brand. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the product in a clear and appealing way. The use of natural colors and soft lighting creates a calming and inviting atmosphere, aligning with the brand's identity as a spa. The composition is simple and uncluttered, with a focus on the business cards and the promotional offer. The overall effect is polished and sophisticated, conveying a sense of quality and attention to detail. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential customer's hesitation to invest in business cards by offering a low-cost trial, as highlighted by the phrase "TRY 50 BUSINESS CARDS FOR $10". # Value propositions - TRY 50 BUSINESS CARDS FOR $10 # Benefits - Affordable price - Opportunity to try the product - Potential for repeat business # Features - 50 business cards # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, promoting a special offer, and encouraging customer engagement and loyalty. # Storyline - The ad opens with a close-up shot of a hand holding an Ananya Day Spa business card, showcasing the card's design and quality. This is intended to capture the viewer's attention and introduce the product being advertised, from the brand's perspective. - The ad then presents a promotional offer: "TRY 50 BUSINESS CARDS FOR $10". This is intended to incentivize potential customers to try the product by highlighting its affordability, from the brand's perspective. - The ad concludes with the message "TRY THEM. LOVE THEM. COME BACK FOR MORE.", encouraging customers to not only try the business cards but also to become repeat customers of Ananya Day Spa. This is intended to build brand loyalty and drive long-term business, from the brand's perspective.

# Ad summary The ad promotes print marketing materials, specifically catalogs and booklets. It shows examples of the client's work, highlighting the visual appeal and effectiveness of print media in conveying brand messaging. # Brand positioning This brand is positioning itself as a provider of high-quality print marketing solutions, specifically catalogs and booklets. The brand emphasizes the importance of visually appealing and well-designed print materials for effective brand messaging. The brand aims to occupy the space of a reliable and skilled partner for businesses looking to enhance their marketing efforts through print. # Product The product being advertised is the creation of printed marketing materials, specifically catalogs and booklets. These printed products are designed to help businesses effectively communicate their brand message. The ad showcases the visual quality and design expertise that the client provides. The ad highlights the potential for visually stunning and well-organized layouts to convey brand information. # Visual style The ad features a clean and modern visual style with a focus on showcasing the quality and design of the printed catalogs and booklets. The use of vibrant colors, product photography, and a simple layout conveys professionalism and creativity. The ad uses a product demo style with a clear before-and-after visual. # Hooks Headline: TRY OUR BOOKLETS # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of needing effective ways to communicate a brand message. The text “PUT YOUR MESSAGE IN PRINT” signals the brand's answer to that struggle. # Value propositions - Printed marketing materials. # Benefits - Put your message in print # Features - Catalogs - Brochures # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the ad, as the focus is on showcasing the brand's ability to produce high-quality printed catalogs and booklets. - Customer: The open booklet shot shows a visually appealing print catalog. This allows the potential customer to see the style and quality of work they could receive. # Storyline - The ad starts by showcasing a stack of professionally printed catalogs on a table, accompanied by a pen. This is intended to highlight the tangible and high-quality nature of the printed materials, setting the stage for the ad's message. This part of the story is told from the perspective of the brand, demonstrating the final product that the client can expect to receive from them. - The ad then uses a brightly colored banner to highlight the products in the ad and call out the 'booklets'. The perspective here is the brand trying to quickly direct the consumer's eye to the physical product in the ad and on the product they are promoting. - The ad continues by showcasing an open booklet with an appealing layout and vibrant imagery. The brand shows examples of high-quality print design. This section progresses the narrative by showing the design capabilities the brand offers and emphasizes the visual appeal of the finished product from the brand's perspective.

# Ad summary This ad showcases Carra's packaging options, highlighting the brand's commitment to customization and creating a strong first impression. # Brand positioning Carra is presented as a brand focused on providing customizable packaging solutions for businesses. The brand emphasizes the importance of making a strong first impression through its packaging. The brand's visual presentation, featuring a clean and modern design with a consistent logo across all packaging types, suggests a focus on quality and attention to detail. Carra aims to occupy the space of a reliable partner for businesses looking to enhance their brand image through custom packaging, positioning itself as a provider of tailored solutions that meet specific branding needs. # Product The ad features a variety of custom packaging products offered by Carra. These include cardboard boxes in a two-piece format with a matte green exterior and black interior, paper shopping bags with rope handles, stand-up pouches in green and black, and rolls of branded tape. The boxes are shown in a stacked arrangement, highlighting their potential for product presentation. The paper bags are displayed upright, showcasing their use for retail or promotional purposes. The stand-up pouches are presented in multiple colors, indicating options for different product lines or branding schemes. The tape roll is partially unrolled, revealing a repeating Carra logo, emphasizing the ability to customize even the smallest details. The ad emphasizes the endless customization options available, suggesting that businesses can tailor their packaging to perfectly match their brand identity and create a memorable unboxing experience. # Visual style The ad features a clean and minimalist visual style, with a focus on showcasing the product in a straightforward manner. The production quality appears to be studio-shot, with even lighting and a consistent background color. The visual motif is a product showcase, with multiple packaging options arranged to highlight the brand's customization capabilities. The image treatment includes background removal and color grading to create a cohesive and visually appealing presentation. The typography integration is clean and legible, with a focus on clear communication. The overall style is modern and professional, designed to convey a sense of quality and attention to detail. # Hooks Headline: ENDLESS CUSTOMIZATION OPTIONS. ONE PERFECT FIRST IMPRESSION. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Endless customization options for one perfect first impression. # Benefits - One perfect first impression # Features - Endless customization options # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's products and messaging, highlighting the customization options and the importance of making a strong first impression through packaging. # Storyline - The ad opens with a display of various Carra packaging products, including boxes, bags, pouches, and tape, all featuring the brand's logo. This is intended to showcase the breadth of Carra's offerings and the consistent branding across different packaging types, from the brand's perspective. - The text overlay "TRY OUR PACKAGING" is paired with "ENDLESS CUSTOMIZATION OPTIONS. ONE PERFECT FIRST IMPRESSION." This is intended to highlight the brand's focus on customization and the value of creating a positive first impression through packaging, from the brand's perspective. - The lower half of the ad features a close-up view of the stand-up pouches, arranged in a row to showcase the different color and design options available. This is intended to further emphasize the customization aspect of Carra's packaging solutions, from the brand's perspective.

# Ad summary This ad promotes a limited-time offer for Napoletana stickers, showcasing the brand's playful side and encouraging customers to engage with their products beyond just the sauce. # Brand positioning Napoletana is presented as a classic Italian-American brand, focusing on traditional tomato sauce. The brand aims to occupy a nostalgic space in the consumer's mind, evoking feelings of home-cooked meals and family gatherings. The brand aligns with values of tradition, quality ingredients, and a love for Italian cuisine. The brand pushes against the trend of overly processed or artificial sauces, emphasizing its classic recipe and authentic taste. The brand positioning is both functional (classic tomato sauce) and emotional (nostalgia, family, and tradition). # Product The product being advertised is a set of 10 Napoletana-themed stickers for $10. The stickers feature various designs related to Italian cuisine and the Napoletana brand, including illustrations of pasta shapes, tomato sauce jars, and Italian phrases. The stickers are for anyone who enjoys Italian food, cooking, or the Napoletana brand. The ad highlights the stickers as a fun and playful way to show appreciation for the brand and Italian culture. The USPs include the unique designs and the limited-time offer. The stickers can be used to decorate personal items, express individuality, or as a conversation starter. The ad addresses the purchase barrier of perceived cost by offering a discounted price for a set of 10 stickers. # Visual style The ad has a clean and bright visual style with a focus on showcasing the product. The lighting is natural and even, creating a warm and inviting atmosphere. The composition is simple and uncluttered, with the stickers as the main focus. The overall aesthetic is playful and approachable, reflecting the brand's personality. # Hooks Headline: TRY 10 STICKERS FOR $10 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential purchase barrier of perceived cost by offering a discounted price for a set of 10 stickers. # Value propositions - 10 stickers for $10: Affordable way to engage with the brand # Benefits - Fun and playful way to show appreciation for the brand - Unique designs - Conversation starter # Features - 10 stickers - Napoletana-themed designs # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a person peeling and holding the stickers, giving the audience a sense of how they would interact with the product. - Brand: The ad includes text promoting the offer and making a pun, directly communicating the brand's message. # Storyline - The ad opens with a close-up shot of a person peeling a sticker of pasta off of its backing. This is included to visually introduce the product and show how it is used. The audience is experiencing it from the customer's perspective, seeing the sticker being handled and prepared for use. - The ad then shows a hand holding a collection of various Napoletana-themed stickers. This is included to showcase the variety of designs available in the sticker set. The audience is experiencing it from the customer's perspective, seeing the range of options they would receive. - The ad includes text overlayed on a red banner that reads, "TRY 10 STICKERS FOR $10" and "WE BET YOU'LL STICK AROUND FOR MORE." This is included to present the offer and create a sense of playfulness. The audience is experiencing it from the brand's perspective, as they are directly promoting the product and making a pun.

# Ad summary This image ad for Vistaprint features a customer testimonial highlighting saddle stitch booklets, shown in an airy, product-focused composition. # Brand positioning Vistaprint positions itself as a user-friendly provider of customizable printing and design services for businesses and individuals. The brand emphasizes the ease and versatility of its products for various needs, creating a perception of reliability and quality. # Product The ad features saddle stitch booklets printed by Vistaprint. These booklets are compact, multi-page documents bound together through the centerfold with staples. The booklets appear to be printed with a colorful, custom design, suggesting that they can be tailored to suit various purposes such as marketing materials, informational guides, or promotional pamphlets. The ad emphasizes the high quality of the booklets and their ability to help businesses or individuals create professional and appealing printed materials. # Visual style The ad features a clean and inviting visual style, employing a flatlay arrangement against a solid background. The design balances approachability with a professional touch, highlighted by the inclusion of a customer testimonial and a recognizable brand logo. # Hooks Headline: "I am absolutely in love with these saddle stitch booklets!" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High-quality saddle stitch booklets that customers love. # Benefits - Customer satisfaction ("") # Features - Saddle stitch booklets # Call to action None used. # Social proof - "I am absolutely in love with these saddle stitch booklets!" # Point of view - External source: The five-star rating at the top lends credibility, suggesting that the product is well-regarded by its users. - Customer: The quote from a satisfied customer indicates a positive user experience and acts as a testimonial. - Brand: The Vistaprint logo at the bottom reinforces brand recognition and trustworthiness. # Storyline - The ad opens with a five-star rating, immediately establishing a positive tone and setting the expectation for a high-quality product experience. This conveys the message that Vistaprint's booklets are highly regarded and reliable, told from an external source perspective. - A customer testimonial is presented, expressing strong satisfaction with the saddle stitch booklets. This builds trust and credibility by showcasing real user feedback, told from the customer's perspective. - The ad showcases several saddle stitch booklets with a bright, fruit-themed design. This demonstrates the product's visual appeal and versatility, told from the brand's perspective. - The ad features the Vistaprint logo, reinforcing brand recognition and trustworthiness. This leaves the viewer with a clear understanding of the brand behind the product, told from the brand's perspective.

# Ad summary This ad features a small business owner who uses Vistaprint for all of her packaging needs. She highlights the ease of uploading designs, the quality of the products, and the ability to order everything in one place. She showcases thank you cards, water-activated packaging tape, and freebie stickers as examples of how she makes her packaging feel special. # Brand positioning Vistaprint is presented as a one-stop solution for small business owners looking to create professional and personalized packaging. The brand emphasizes simplicity and quality, offering a platform where users can easily upload their designs and order everything they need in one place. Vistaprint aims to empower small businesses to create memorable unboxing experiences for their customers without the complexity or high cost typically associated with custom packaging. The brand positions itself as a functional and accessible tool for enhancing brand identity and customer satisfaction. # Product The ad features a range of packaging products offered by Vistaprint, including standard postcards used as thank you cards, water-activated packaging tape, and freebie stickers. The thank you cards are designed to double as art prints, providing customers with a keepsake. The water-activated packaging tape adds a special touch to every box, enhancing the unboxing experience. The freebie stickers are included as a final touch to make opening the package feel special. These products are presented as easy to customize and order through Vistaprint's platform, allowing small business owners to create branded packaging quickly and affordably. # Visual style The ad has a bright, clean, and minimalist aesthetic, reflecting the style of a modern small business owner. The editing style is smooth with quick cuts to maintain a fast pace. The production quality is polished, giving it a professional feel while still maintaining a UGC vibe. The visuals are well-lit and focus on product details and interactions. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Female 1: As a small business owner, I'm always looking for ways to make my packaging feel special without making it complicated, which is why I use VistaPrint for all my packaging needs. Text overlay: 00:00–00:07: As a small business owner / 00:01–00:05: I'm always looking for ways to make my packaging feel special without making it complicated / 00:05–00:07: which is why I use VistaPrint / 00:06–00:07: for all my packaging needs Visual: 00:00–00:01: A woman with dark hair pulled back, wearing a white top, sits at a white desk in a bright, minimalist office. She opens a silver laptop with an Apple logo. A green plant is visible in the foreground. / 00:01–00:05: Close-up of the laptop screen showing the woman's hands typing on the keyboard. She navigates the Vistaprint website, selecting images and designing a thank you card. / 00:05–00:07: The woman sits at her desk, smiling at the camera. The Vistaprint logo appears in the upper right corner of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of making packaging feel special and professional without the process becoming too complicated or expensive for a small business owner. The ad addresses this by showcasing how Vistaprint offers an easy and affordable solution to create memorable unboxing experiences. # Value propositions - Easy to upload designs in just a few seconds - High-quality packaging products at an affordable price - Thank you cards that double as art prints, providing added value for customers - Water-activated packaging tape adds a special touch to every box - Freebie stickers as a final touch to make opening happy mail feel special # Benefits - Make packaging feel special - Avoid making packaging complicated - High quality for the price - Customers can keep thank you cards as art prints - Every box feels special - Opening happy mail feels special # Features - Easy to upload designs - Order everything in one place - Thank you cards that double as art prints - Water activated packaging tape - Freebie stickers # Call to action So go to VistaPrint and start creating # Social proof - "I'm always looking for ways to make my packaging feel special without making it complicated, which is why I use VistaPrint for all my packaging needs." – Female 1 (Small Business Owner) # Point of view - Customer 100% – The entire video is told from the perspective of a small business owner who is a customer of Vistaprint, sharing her experience and showcasing how she uses the products. # Storyline - 00:00–00:05 The ad opens with a small business owner stating she's always looking for ways to make her packaging feel special without making it complicated, setting the stage for a solution-oriented narrative. - 00:05–00:07 She introduces Vistaprint as her go-to solution for all her packaging needs, establishing the brand as the answer to her initial problem. - 00:07–00:11 The ad shows her uploading designs and ordering everything she needs in just a few seconds, highlighting the platform's ease of use and efficiency. - 00:12–00:15 She emphasizes the quality of the products for the price, building trust and addressing potential purchase barriers. - 00:15–00:18 The ad showcases specific products like thank you cards that double as art prints, demonstrating the added value and versatility of Vistaprint's offerings. - 00:18–00:21 She highlights the water-activated packaging tape, emphasizing how it makes every box feel special, reinforcing the theme of creating a memorable unboxing experience. - 00:21–00:28 The ad shows her adding a freebie sticker to each order, illustrating the final touch that makes opening happy mail from her shop feel so special, further enhancing the customer experience. - 00:28–00:30 The ad concludes with a call to action, encouraging viewers to go to Vistaprint and start creating, prompting immediate engagement.

# Ad summary This image ad by Vistaprint promotes their custom branding options for packaging, including bags and stickers. It features a discount offer to encourage purchases. # Brand positioning Vistaprint is presented as a service that empowers businesses to create a cohesive and professional brand image through customized packaging. The brand focuses on enabling businesses to showcase their logos and branding on various packaging materials, suggesting a commitment to helping businesses stand out and make a lasting impression. The brand positioning is functional, offering a practical solution for businesses looking to enhance their brand visibility and recognition through customized packaging. # Product The ad features Vistaprint's custom packaging options, including stand-up pouches, paper shopping bags, and rolls of stickers. The stand-up pouches are shown in black and green, featuring a circular logo placement area. The paper shopping bag is white with a similar logo placement. The stickers are presented as a roll of black stickers, each with a white circular logo area. The ad emphasizes the ability to customize these items with a company's logo, allowing businesses to create branded packaging. The ad addresses the need for businesses to create a cohesive brand image and provides a solution for enhancing brand visibility through customized packaging materials. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The lighting is soft and diffused, creating a professional and inviting atmosphere. The color palette is muted, with olive green, black, and white dominating the scene. The overall aesthetic is modern and approachable, designed to appeal to small business owners and entrepreneurs. # Hooks Headline: Now casting: Your branding on our packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of creating a cohesive brand image through packaging. The ad copy "SEE HOW YOUR LOGO CAN COME TO LIFE" suggests that businesses may struggle to visualize their brand on different packaging formats. # Value propositions - Customizable packaging options to showcase your logo and create branded packaging. # Benefits - Showcase your logo - Create branded packaging # Features - Customizable packaging options - Stand-up pouches - Paper shopping bags - Rolls of stickers # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and services while promoting a specific offer. # Storyline - The ad opens with the message "Now casting: Your branding on our packaging," immediately grabbing attention and setting the stage for the ad's focus. The brand is speaking directly to the viewer, inviting them to envision their brand on Vistaprint's packaging options. - The ad highlights a limited-time offer of "$25 off $150 with code SAVE25," creating a sense of urgency and incentivizing immediate action. The brand is providing a financial incentive to encourage viewers to make a purchase. - The ad concludes with the statement "SEE HOW YOUR LOGO CAN COME TO LIFE," accompanied by an arrow pointing towards the packaging samples. The brand is encouraging the viewer to visualize the potential impact of their logo on Vistaprint's products, emphasizing the creative possibilities and brand enhancement.

# Ad summary A creator shows off her new packaging from Vistaprint while packing an order. # Brand positioning Vistaprint is presented as a service that helps small business owners and creators upgrade their packaging. The brand is positioned as a tool for personalizing packaging with custom designs, offering a way to enhance the customer experience and showcase brand identity. The ad implies that Vistaprint is accessible and easy to use, allowing creators to add a personal touch to their products and packaging. # Product The product featured is Vistaprint's custom packaging service, which allows creators to design and order personalized packaging materials for their products. The ad showcases various packaging options, including boxes, bubble mailers, packing tape, and thank you cards, all customized with the creator's branding. The USPs highlighted are the ability to create a unique and memorable unboxing experience for customers, add a personal touch to orders, and reinforce brand identity through custom designs. The ad addresses the purchase barrier of generic packaging by offering a solution for creators who want to stand out and make a lasting impression. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and packaging details. The editing style is smooth with quick cuts to maintain a fast pace. The production quality is polished, giving it a professional feel. The visual motif is the consistent use of pastel colors and cute cartoon imagery, which supports the intended tone of a friendly and approachable brand. # Hooks Spoken: 00:00–00:04: I've just upgraded my packaging, so let's see if you can spot what's new while I pack this order. Text overlay: 00:00–00:02: vistaprint / 00:00–00:04: I've just upgraded my packaging, so let's see if you can spot what's new while I pack this order. Visual: 00:00–00:02: A small, brown cardboard box sits on a white table near a window. The Vistaprint logo is superimposed in the upper right corner. The box has the hashtag #MadeWithVistaPrint printed on the side. / 00:02–00:03: The box is opened to reveal colorful packaging inside. The camera zooms out to show a pink bubble mailer on the white table. / 00:03–00:04: Close-up of a pink bubble mailer on a white table. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to create a unique and memorable unboxing experience for customers. "I've just upgraded my packaging, so let's see if you can spot what's new while I pack this order." # Value propositions - Personalized packaging enhances the customer experience - Free Zodiac sticker adds extra value to the purchase - Monthly freebie and thank you card show appreciation to customers # Benefits - Upgraded packaging - Extra special touch - Way of saying thanks # Features - Custom packaging - Personalized designs - Free Zodiac sticker - Monthly freebie - Thank you card # Call to action Drop your guesses in the comments. # Point of view - Customer 100% – The entire video is presented from the perspective of a creator packing an order, sharing her experience with the product. # Storyline - 00:00–00:04 The creator introduces her upgraded packaging and invites viewers to spot the changes while she packs an order. - 00:04–00:13 She packs a "Luck Shaker keychain" personalized with a Dragon Zodiac charm, emphasizing that each one comes with a free matching Zodiac sticker. - 00:13–00:21 She adds a monthly freebie with a thank you card, describing it as her way of saying thanks, along with packing labels. - 00:21–00:24 The creator asks viewers if they noticed what changed and prompts them to drop their guesses in the comments.

# Ad summary This ad for Vistaprint features customizable booklets and advertises that customers can create workbooks, sales magazines, and more. It also features a promo code. # Brand positioning Vistaprint presents itself as a modern and versatile printing service that focuses on helping businesses and individuals create customized marketing and promotional materials. The brand is positioned as a solution for both professional and creative needs, offering customizable options for various projects like workbooks and sales magazines. Vistaprint appeals to those seeking to stand out with personalized print materials, aligning with a tone of empowerment and creativity. # Product Vistaprint is advertising customizable booklets that can be used to create workbooks, sales magazines, and more. The ad does not explicitly state the available sizes, page counts, or paper options, but it implies a range of customizable features that allow users to tailor the booklets to their specific needs. The booklet shown includes both lined pages for writing and pages with custom graphics. The ad addresses the potential purchase barrier of cost by offering a discount of $25 off orders of $150 or more with the code SAVE25. The product is worth trying for those looking to create professional, customized print materials for business or personal use. # Visual style The ad has a clean and bright aesthetic, with soft natural lighting and a shallow depth of field that keeps the focus on the Vistaprint booklets. The editing style is static with a single shot, and the production quality is polished, giving off a professional feel. The visual motif includes pastel colors and a peaceful outdoor setting. The pacing is slow and consistent, emphasizing the product and its features. # Hooks Text overlay: 00:00–00:07: With customizable booklets, create workbooks, sales magazines & more. / 00:00–00:07: $25 off orders $150+ with code: SAVE25 Visual: 00:00–00:07: A collection of five Vistaprint booklets sits on a white blanket in an outdoor setting. The booklets have different pastel-colored covers in green, white, pink, and purple. One of the booklets is open, revealing lined pages and a page with a pink graphic. A gray pen rests on the open booklet. The background is blurred, showing green grass and trees, and light filters through the leaves, creating dappled shadows on the blanket and booklets. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that creating professional-looking booklets and marketing materials can be challenging and potentially expensive. "With customizable booklets, create workbooks, sales magazines & more" suggests the product simplifies this process. # Value propositions - Customizable booklets enable the creation of diverse materials such as workbooks and sales magazines, offering flexibility for various needs. # Benefits - Create workbooks, sales magazines & more. # Features - Customizable booklets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through on-screen text that describes the product and the current promotion. # Storyline - 00:00–00:07 A collection of Vistaprint booklets sits on top of a white blanket in the grass with text overlay describing the booklets and an offer.

# Ad summary This ad promotes Vistaprint, highlighting its ability to help businesses create signs and marketing materials. The ad features a series of quick shots showcasing various signs and printed materials, emphasizing the brand's versatility and ability to meet diverse business needs. The ad includes a limited-time offer of 15% off signs with a specific code, encouraging immediate action. # Brand positioning Vistaprint is presented as a versatile and reliable partner for businesses seeking to enhance their brand presence through various printed materials. The brand aims to occupy the space of a one-stop solution for all printing and marketing needs, offering a wide range of customizable products from signs to gift cards. Vistaprint aligns with a functional approach, focusing on simplicity and effectiveness in helping businesses communicate their message. The brand positions itself as a supporter of businesses, providing the tools necessary to show up effectively in the market. # Product The ad showcases a variety of Vistaprint's products, including signs, banners, and gift cards. These products are designed to help businesses promote their message and brand identity. The signs come in various forms, such as pull-up banners and A-frame signs, suitable for different business settings and needs. The gift cards are presented as a way for businesses to offer value to their customers. The ad emphasizes the customizability and versatility of these products, highlighting their ability to meet diverse business needs. The unique selling proposition is the ability to create professional-quality marketing materials easily and affordably, helping businesses make a strong impression. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the products in a clear and professional manner. The editing style involves quick cuts between different visuals, maintaining a consistent pace throughout the ad. The production quality is high, giving the ad a commercial feel. The visual motif is the consistent display of various signs and printed materials, emphasizing the range of Vistaprint's offerings. The pacing is consistent, with cuts occurring at a rate of approximately 4 cuts per second. The audio-visual sync is maintained, with sound effects timed to match the visual transitions. # Hooks Text overlay: Wherever your message needs to / show up, we've got you. / Take 15% off signs with code SIGNS15 Visual: 00:00–00:01: A stack of photos and marketing materials is shown, including a poster with a logo, a pull-up banner with an image of a woman receiving a massage, and various other printed items. The background is a neutral beige color. The camera is stationary, providing a clear view of the stacked materials. / 00:01–00:02: The stack of photos and marketing materials is shown again, with a focus on a gift card with a green leaf design. The background remains a neutral beige color. The camera is stationary, providing a clear view of the stacked materials. / 00:02–00:03: A pull-up banner is displayed, showing a woman receiving a massage. The background is a light wooden floor. The camera is stationary, providing a clear view of the banner. / 00:03–00:04: The stack of photos and marketing materials is shown again, with a focus on a gift card with a green leaf design. The background remains a neutral beige color. The camera is stationary, providing a clear view of the stacked materials. / 00:04–00:05: A stack of photos and marketing materials is shown, including a poster with a logo, a pull-up banner with an image of a woman receiving a massage, and various other printed items. The background is a neutral beige color. The camera is stationary, providing a clear view of the stacked materials. / 00:05–00:06: A wooden sign with a logo is displayed. The background is a light-colored wall. The camera is stationary, providing a clear view of the sign. / 00:06–00:07: An A-frame sign is displayed, showing a woman receiving a massage. The background is a neutral beige color. The camera is stationary, providing a clear view of the sign. / 00:07–00:08: A stack of photos and marketing materials is shown, including a poster with a logo, a pull-up banner with an image of a woman receiving a massage, and various other printed items. The background is a neutral beige color. The camera is stationary, providing a clear view of the stacked materials. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge businesses face in effectively promoting their message and brand identity. The ad visually demonstrates the need for businesses to have professional-quality marketing materials to stand out. # Value propositions - Professional-quality marketing materials - Easy and affordable printing solutions - Customizable products to meet diverse business needs # Benefits - Helps businesses promote their message - Enhances brand identity - Offers customizable and versatile products # Features - Signs - Banners - Gift cards # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of Vistaprint, showcasing its products and services. # Storyline - 00:00–00:02 The ad opens with a quick succession of shots featuring various signs and printed materials, each showcasing a different business or brand. - 00:02–00:04 The visuals continue to cycle through different types of signs and marketing materials, emphasizing the versatility of Vistaprint's offerings. - 00:04–00:06 More examples of signs and printed materials are shown, reinforcing the message that Vistaprint can help businesses with all their marketing needs. - 00:06–00:08 The ad concludes with a final set of visuals, reiterating the range of products available and the brand's ability to support businesses in their marketing efforts.

# Ad summary This ad by Vistaprint showcases various signage options for businesses, highlighting a 15% discount with a specific code. # Brand positioning Vistaprint is presented as a versatile provider of signage solutions for businesses. The brand offers a wide range of customizable options, from small table displays to large banners, catering to diverse needs. Vistaprint aims to be the go-to source for businesses looking to create professional and eye-catching signage, emphasizing convenience and affordability. The brand's positioning is functional, focusing on providing practical solutions for businesses to enhance their visibility and branding. # Product The ad showcases a variety of signage products offered by Vistaprint. These include table tents, A-frame signs, retractable banners, and tablecloths, all customizable with business logos and branding. The products are designed for businesses looking to enhance their visibility and branding in various settings, such as spas, retail stores, and events. The ad highlights the versatility of the signage options, demonstrating their suitability for different purposes and environments. The products are presented as easy to customize and order, addressing potential purchase barriers related to complexity and time commitment. The ad emphasizes the visual appeal and professional quality of the signage, suggesting that these products are worth trying for businesses seeking to make a strong impression. # Visual style The ad has a clean and professional aesthetic, with a focus on showcasing the signage products in a clear and appealing manner. The editing style is simple, with smooth transitions between shots. The production quality is polished, giving the ad a commercial feel. The pacing is moderate, allowing viewers to take in the various signage options and promotional message. # Hooks Spoken: 00:00–00:09: [Upbeat voiceover] Looking for a sign? We got options. 15% off signage with code SIGNS15. Text overlay: 00:05–00:09: Looking for a sign? / 00:05–00:09: We got options. / 00:05–00:09: 15% off signage with code SIGNS15 Visual: 00:00–00:02: A close-up shot of a table tent with a spa menu displayed on a white surface. The table tent features an image of a woman receiving a massage and text that reads "DISCOVER OUR NEW SPA MENU." The Vistaprint logo is visible at the bottom. / 00:02–00:05: The camera zooms out to reveal a variety of signage options, including A-frame signs, retractable banners, and table tents. The signs feature a green leaf design and the name "Ananya Day Spa." / 00:05–00:09: A screen displays multiple signage products arranged on a white background. Text overlay reads "Looking for a sign? We got options. 15% off signage with code SIGNS15." The Vistaprint logo is visible at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points Businesses need effective signage to attract customers and promote their brand, but may struggle with design, cost, or finding the right options. # Value propositions - 15% off signage with code SIGNS15 # Benefits - Enhance business visibility - Improve branding - Professional and eye-catching signage # Features - Customizable signage options - Variety of signage products (table tents, A-frame signs, retractable banners, tablecloths) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product offerings and promotional deals. # Storyline - 00:00–00:02 The ad opens with a close-up of a table tent displaying a spa menu. - 00:02–00:05 The camera zooms out to reveal a variety of signage options, including A-frame signs and retractable banners. - 00:05–00:09 The ad transitions to a screen displaying multiple signage products with text overlay promoting a 15% discount.