How Dose Advertises on Meta

# Ad summary This ad promotes Dose for Your Liver by having a woman explain its benefits. She shares that her friend Jordan introduced her to Dose for Your Liver. The woman takes a shot of Dose every day. The woman shares that it aids in digestion, metabolism, and energy. The woman states that it tastes like the most amazing, freshly squeezed orange juice. She loves that it has health benefits and tastes delicious. She then explains that so many things can impact your liver health like drinks, chemicals, processed foods, fatty foods, and pollution. The woman highly recommends Dose for Your Liver. # Brand positioning Dose for Your Liver is a health supplement brand looking to gain space in the health market by delivering a great tasting supplement. The brand aligns with a healthy and simple lifestyle. Dose pushes against the category norm that health supplements don't taste good by creating a delicious product. Dose for Your Liver uses a functional brand positioning by delivering health benefits such as digestion, metabolism, and energy. # Product Dose for Your Liver is a health supplement that is designed to aid in digestion, metabolism, and energy. It is a 2oz shot with high concentrated doses of turmeric, milk thistle, and ginger, intended to be taken every day. It is made for anyone who wants to support their liver and overall health. Dose addresses the purchase barrier that most health supplements don't taste good by creating a delicious product that tastes like freshly squeezed orange juice. The brand communicates that this product is worth trying because it is a delicious way to aid your digestion, metabolism, and energy. # Visual style The visual style of this ad is polished. The production quality is that of a hybrid. The editing style is a mix of static shots and quick cuts. The pacing is consistent. # Hooks Spoken: But one of my favorite things that Jordan got me hooked on was Dose for your Liver. Text overlay: Jordan got me HOOKED / on this tasty little shot! / One of my favorite things Visual: 00:00–00:04 A woman stands in a kitchen. She has blonde hair, light skin, and wears a beige tank top and black bottoms. The kitchen has white walls and cabinets, a straw light fixture, and granite countertops. The woman holds a white bottle with an orange lid. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the impact that drinks, chemicals, processed foods, fatty foods, and pollution can have on your liver health. The woman states, "So many things can impact your liver health. It's not just drinks. It can be chemicals, processed foods, fatty foods, pollution." # Value propositions - The most amazing freshly squeezed orange juice that you've ever had - Has a ton of health benefits, but also tastes delicious, so it makes it so easy to take every single day. # Benefits - Aids in digestion - Aids in metabolism - Supports your energy # Features - 2oz shot - High concentrated doses of turmeric - High concentrated doses of milk thistle - High concentrated doses of ginger # Call to action Check it out # Social proof - "But one of my favorite things that Jordan got me hooked on was Dose for your Liver" - Female 1 (Customer) # Point of view - Customer 100% – This POV is communicated through the casual tone and language of the woman. # Storyline - 00:00–00:04 The woman holds a bottle while closing the cap. - 00:04–00:05 The woman explains that her friend Jordan got her hooked on Dose for Your Liver. - 00:05–00:14 She states that it is her favorite health supplement due to the flavor. - 00:14–00:17 The woman points to a silver shot glass to demonstrate the serving size. - 00:17–00:22 The woman notes that it has high concentrated doses of turmeric, milk thistle, and ginger. - 00:22–00:26 The woman shares that it will aid in digestion, metabolism, and energy. - 00:26–00:33 She states that it tastes like the most amazing, freshly squeezed orange juice. - 00:33–00:39 The woman mentions that it has health benefits, tastes delicious, and is easy to take every single day. - 00:39–00:47 She shares that drinks, chemicals, processed foods, fatty foods, and pollution can impact your liver health. - 00:47–00:55 The woman recommends Dose for Your Liver. - 00:55–00:57 The woman shares that she will link Dose for Your Liver.

# Ad summary A UGC-style ad featuring a creator speaking about Dose for Your Liver, a clinically backed daily liquid shot with ingredients to support liver function and digestion. She highlights its convenience and shares that she's focused on supporting her health so she can feel like herself again. # Brand positioning Dose is positioned as a health and wellness brand, emphasizing the functionality of its products to support specific bodily functions like liver health and digestion. It aligns with a lifestyle focused on well-being and self-care, catering to individuals who prioritize their health and are looking for convenient solutions to support their body's natural processes. Dose pushes against the norm of complex supplement routines by offering a simple, liquid shot format. Its brand positioning is both functional, highlighting the ingredients and their benefits, and emotional, aiming to help customers feel like themselves again. # Product Dose for Your Liver is a clinically backed daily liquid shot designed to support liver function and digestion. The product contains ingredients like milk thistle, turmeric, dandelion, and ginger. Milk thistle supports liver function, turmeric supports the liver's filtration process, and dandelion and ginger support digestion. As a liquid shot, it's easy to take and stay consistent with, even on busy days. It supports the body in processing stress and producing energy. # Visual style The ad has a polished, UGC feel with a mix of static shots and quick cuts. The production quality is high enough to look professional but maintains a casual, relatable tone. The pacing is quick and consistent, keeping the viewer engaged. Product actions and text overlays are timed to the voiceover lines. # Hooks Spoken: If you're feeling off, there's a good chance your liver needs some support, which is why Dose for your Liver was a no brainer for me. Text overlay: Dose for your Liver / I was a no brainer for me. Visual: 00:00–00:07 A medium, eye-level shot shows a fair-skinned woman with long blonde hair, wearing black-framed glasses and a red and black patterned shirt. She is sitting at a wooden table with a gray laptop, a bottle of Dose for your liver, and a small metal shot glass. The background is a plain white wall. She gestures with her hands as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling off and not knowing why, potentially due to an overworked or unsupported liver: "If you're feeling off, there's a good chance your liver needs some support." # Value propositions - Convenient liquid shot format makes it easy to incorporate into daily routine, even on busy days - Clinically-backed formula ensures effectiveness and reliability - Natural ingredients support overall liver health and digestion # Benefits - Supports liver function - Supports liver's filtration process - Supports digestion - Easy to take and stay consistent with, even on busy days - Supports the body in processing stress - Produces energy # Features - Clinically-backed daily liquid shot - Ingredients like milk thistle, turmeric, dandelion, and ginger # Call to action None used. # Social proof - "Dose for your Liver was a no brainer for me" - Female 1 (Creator). This implies that the creator has used the product and found it to be an easy and effective solution for supporting liver health. # Point of view - Customer 100% – The entire ad is delivered by a creator who is a customer of the brand. # Storyline - 00:00–00:07 A creator is sitting at a table with a laptop and a bottle of Dose for Your Liver. She introduces the product as a no-brainer for her and says that if you're feeling off, there is a good chance your liver needs some support. The intention is to establish a relatable problem and quickly offer a solution. The perspective is from the creator who is endorsing the product, creating an informal and accessible tone. - 00:07–00:19 The creator is at home opening her refrigerator. She emphasizes that Dose is a clinically-backed daily liquid shot with ingredients to support liver function and digestion. The intention is to highlight the convenience and health benefits of the product. The perspective is from the creator who is sharing product information, establishing credibility and product value. - 00:19–00:25 The creator is at home and drinks the shot from a shot glass. She says that because it's liquid, it's easy to take and stay consistent with, even on busy days. The intention is to address the potential purchase barrier of incorporating a new health product into a busy routine. The perspective is from the creator who is endorsing the product, creating an informal and accessible tone. - 00:25–00:30 The creator is at an indoor location and then outside on a stage with dancers. She says that Dose fits into real life when your schedule is packed and you still need to show up. The intention is to address the potential purchase barrier of incorporating a new health product into a busy routine. The perspective is from the creator who is endorsing the product, creating an informal and accessible tone. - 00:30–00:38 The creator is at home and says that turns out your liver plays a huge role in how your body processes stress, supports digestion, and produces energy. The intention is to highlight the importance of liver health and set the stage for how the product can help. The perspective is from the creator who is sharing product information, establishing credibility and product value. - 00:38–00:45 The creator shows wedding photos and dancing at a wedding. She says she got married a few months ago and after nearly a year of running on adrenaline, her body definitely felt it. The intention is to share her personal experience and explain why she started using the product. The perspective is from the creator, providing a personal testimonial and making the product relatable. - 00:45–00:51 The creator is carrying many bags. She says that right now, she is focused on supporting her health so she can finally feel like herself again. The intention is to create an emotional connection and highlight the desired outcome of using the product. The perspective is from the creator, making the product relatable. - 00:51–00:54 The creator shows a bottle of Dose for Your Liver and says that Dose for Your Liver is part of that. The intention is to emphasize the product as part of her routine. The perspective is from the creator, reinforcing the product's role in her life and suggesting it can do the same for the viewer.

# Ad summary In an advertisement for Dose for Your Liver, Joel McHale is in a backyard pool promoting the liver health supplement. He jokes that he likes to break into his neighbors pools, then promotes Dose as a liver health supplement that cleanses unwanted elements. # Brand positioning Dose is positioned as a modern wellness brand, specifically targeting liver health. It acknowledges that factors beyond alcohol consumption impact liver health, such as processed foods, sugar, pollution, and cleaning products. The brand differentiates itself by offering a liver cleanse supplement with clinically backed ingredients, presented in a convenient and palatable format that tastes like an orange creamsicle, making daily consumption easy and enjoyable. # Product Dose for Your Liver is a liver health supplement designed to cleanse the liver of unwanted elements. It contains turmeric, dandelion, ginger, and milk thistle. The formula is clinically backed to support liver function, and the supplement is designed to be easy to take daily due to its taste, which is similar to an orange creamsicle. # Visual style The ad has a casual, UGC-style aesthetic, with a handheld camera and natural lighting. The editing style is simple, with mostly static shots and minimal transitions. The production quality is good, creating a polished yet authentic feel. The pacing is relaxed and conversational, with cuts timed to natural pauses in the voiceover, creating a seamless audio-visual sync. # Hooks Spoken: Joel McHale: Oh, hi everyone. Text overlay: Oh, hi everyone. Visual: 00:00–00:01 The shot is from the chest up of Joel McHale in a backyard pool. He is wearing a black t-shirt and has short brown hair and a beard. He looks directly at the camera, and behind him is a dark green hedge. The camera is handheld and shaky. # Funnel stage Middle of funnel (Consideration) # Pain points Drinking isn't the only thing that impacts your liver. Things like processed foods, sugar, pollution, cleaning products, and more can all affect your liver health. # Value propositions - Clinically backed formula supports liver function - Easy to take every day because it tastes like a creamsicle # Benefits - Cleanses your liver of unwanted elements - Clinically backed to support your liver function - Easy to take every day # Features - Contains turmeric - Contains dandelion - Contains ginger - Contains milk thistle - Tastes like an orange creamsicle # Call to action None used. # Social proof - I trust the formula because it's clinically backed to support your liver function. – Joel McHale (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of Joel McHale as a customer of the brand. # Storyline - 00:00–00:07 The ad begins with Joel McHale in a pool, setting a relaxed and humorous tone. - 00:07–00:16 00:07–00:16 He lists breaking into his neighbors' backyards as a way he relaxes. This is delivered with a playful tone, establishing a humorous and slightly rebellious persona. - 00:16–00:27 00:16–00:27 He introduces Dose for Your Liver as another method he uses to take care of himself while calling out the less-than-obvious causes of liver issues. This establishes the brand as a health-conscious choice. - 00:27–00:41 00:27–00:41 He describes the supplement as a liver health product that cleanses the liver of unwanted elements, listing key ingredients and noting that the formula is clinically backed. This builds trust and credibility in the product. - 00:41–00:47 00:41–00:47 He adds that it tastes like a creamsicle, reinforcing the ease and enjoyment of taking the supplement daily. This reduces a barrier to purchase. - 00:47–00:50 00:47–00:50 He drinks the shot and is called out by his neighbor. This ends the ad on a humorous note, reinforcing the relaxed and playful tone.

# Ad summary A woman addresses a comment that the Dose product is expensive, and she says that if you buy cheap, you get cheap. She shows that one Dose bottle has the potency of 17 cold-pressed turmeric shots. She describes her positive health benefits from drinking Dose, and shares that there are no questionable fillers or questions of quality. She states that the supplement costs less than $2 a day, and is an investment. # Brand positioning Dose is a supplement brand focused on making the highest quality, potent ingredients available for overall better health. The brand positions its line of supplements as better and more effective because they are liquid, as opposed to other supplements in powder or capsule form. The brand prioritizes complete transparency and ensures there are no questionable fillers or questions of quality. Dose pushes against the norm of taking pills or capsules for supplements, stating that their liquid form is more easily absorbed by the body and therefore much more effective. # Product Dose for your Liver is a dietary supplement, designed for optimal liver function and better overall health. The liquid formula is designed to aid digestion, boost energy production, support hormone balance and taste like a treat. It can be easily absorbed by the body because of it being in liquid form, instead of a powder or capsule. One bottle has 8 servings and the same potency as 17 cold-pressed turmeric shots. The entire formula is clinically backed and features multiple nutrients for optimal liver function. It is potent, clean, has zero sugar and zero calories, and costs less than $2 a day. # Visual style The ad is a hybrid of a UGC feel with the woman speaking directly to camera, and polished commercial shots of the product. There are quick cuts that sync with the music, and the overall tone is casual and enthusiastic. There are also transitions from the woman speaking in selfie mode to various B-roll shots and the product. # Hooks Spoken: 00:00–00:06 I'll repeat what I told the last person who complained about price, without ever trying this. [sarcastic] One cheap, you get cheap. Visual: 00:00–00:06 A fair-skinned woman in her 40s with long blonde hair looks directly at the camera in selfie mode. She wears a brown long-sleeve shirt and a gold necklace. Behind her is a house plant, a lamp, and a painting of a mountain. # Funnel stage Middle of funnel (Consideration) # Pain points The ad refers to "cheap turmeric capsules" having "trace amounts of what you actually need". # Value propositions - The liquid formula is more easily absorbed by the body compared to pills or capsules - The entire formula is clinically backed # Benefits - More energized - Digestion isn't so heavy and uncomfortable - Feel clearer - Feel lighter - No questionable fillers - No question of quality - No wondering if it's working # Features - Clinically-backed formula to promote liver health - Aids digestion - Boost energy production - Supports hormone balance - Tastes like a treat, not a chore - Potent & Clean - Zero sugar & zero calories # Call to action SHOP NOW # Social proof - I was shocked by the difference – Female 1 (Customer) # Point of view - Customer 100% – A real customer gives a testimonial about the product. # Storyline - 00:00–00:06 00:00–00:06 A woman looks directly at the camera in selfie mode. She shares that she will repeat what she told someone who complained about the price of Dose. - 00:06–00:13 00:06–00:13 A woman's hands cut open a box of Dose with scissors. She pulls out the bottle and states that she was shocked by the difference. - 00:13–00:17 00:13–00:17 The camera shows a row of glasses filled with yellow liquid and shares that Dose has the same potency as 17 cold-pressed turmeric shots. - 00:17–00:21 00:17–00:21 A woman pours the Dose supplement into a shot glass and drinks it. She shares that the body can absorb it more easily because it is liquid, rather than powder or a capsule. - 00:21–00:27 00:21–00:27 The woman shares that Dose is quite literally more effective than any standard turmeric format out there and it tastes so much better. - 00:27–00:33 00:27–00:33 The woman shares the benefits of Dose, stating that she feels more energized, her digestion isn't so heavy and uncomfortable, she feels clearer, and lighter. - 00:33–00:37 00:33–00:37 The woman holds up a bottle of Dose and shares that there are no questionable fillers and no question of quality. She then says there is no wondering if it's working. - 00:37–00:43 00:37–00:43 The camera shows an overflowing cabinet of supplement pills and then the woman shares that cheap turmeric capsules are just that: cheap supplements with trace amounts of what you actually need. - 00:43–00:51 00:43–00:51 The woman states that Dose has more than just turmeric, and the entire formula is clinically backed. - 00:51–00:57 00:51–00:57 The woman shares that Dose costs less than $2 a day for something that actually works, and that it's not expensive, it is an investment. - 00:57–01:06 00:57–01:06 The screen shows Dose bottles with the logo and product benefits on the screen, as well as a 'Shop Now' CTA.

# Ad summary This ad features a man explaining the benefits of taking Dose for Your Liver. He shares that it gives him steady energy for working out, family time, and more. He highlights the ingredients in Dose for Your Liver, such as turmeric, dandelion, milk thistle, and ginger, and says it tastes like orange juice. # Brand positioning Dose for Your Liver is presented as a daily liver health supplement designed to provide steady energy. The brand appears to be targeting health-conscious individuals who value natural ingredients and are looking for a convenient way to support their liver function. The ad promotes the product as an easy-to-take, two-ounce shot with a pleasant orange juice flavor, making it an accessible option for those who may be wary of traditional supplements. By emphasizing the connection between liver health and overall energy levels, Dose aims to position itself as a functional solution for individuals seeking sustained vitality. # Product Dose for Your Liver is a daily liver health supplement designed to support steady energy levels. The product is a two-ounce shot made with potent ingredients like turmeric, dandelion, milk thistle, and ginger. According to the ad, it helps the liver function as the body's filter, cleansing unwanted stressors and turning food into fuel. The product is formulated to taste like orange juice, making it palatable and easy to consume. Dose for Your Liver is designed to help individuals maintain steady energy levels for work, exercise, and family time by supporting optimal liver function. The ad conveys the message that once you try Dose for Your Liver, you'll never turn back, implying a high level of satisfaction and continued use. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a conversational tone, which suggests a genuine and relatable user experience. The editing style combines static shots with occasional quick cuts to highlight different aspects of the product and its benefits. The production quality feels like a hybrid, blending the authenticity of user-generated content with the clarity of a professionally shot commercial. The pacing is moderate, maintaining a steady flow of information while interspersing personal testimonials and product details. # Hooks Spoken: Here's what I drink every morning before my coffee. This actually changes my energy levels. Text overlay: I take this tasty shot every morning before my coffee and it actually helps my energy levels. Visual: 00:00–00:04: In a brightly lit kitchen with gray backsplash and white cabinets, a middle-aged man with graying hair and a goatee wears a black polo shirt and jeans. He holds a silver shot glass, drinks from it, and then gestures to the side. A bottle of Dose for Your Liver is visible in the background. # Funnel stage Consideration # Pain points The central pain point is a lack of steady energy, which impacts the ability to work, exercise, and spend quality time with family. As the man says, "When it's overwhelmed, your energy is the first thing to feel it." # Value propositions - Potent ingredients: The supplement contains ingredients like turmeric, dandelion, milk thistle, and ginger. - Tastes great: Tastes like orange juice. # Benefits - Helps energy levels - Supports steady energy for work, exercise, and family time # Features - Daily liver health supplement - 2oz shot - Made with turmeric, dandelion, milk thistle, and ginger - Tastes like orange juice # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a real customer of the brand, sharing his experience with the product. # Storyline - 00:00–00:02 The man states that he drinks something every morning before coffee. - 00:02–00:04 He says drinking Dose for Your Liver helps his energy levels. - 00:04–00:08 He presents the product, Dose for Your Liver, as a daily liver health supplement. - 00:09–00:17 He explains that the liver is the body's filter, turning nutrients into fuel and cleansing unwanted stressors. - 00:18–00:24 He says after 3 months of consistency, his liver is supporting steady energy. - 00:24–00:27 He states that with steady energy, he has been able to workout and spend time with family. - 00:27–00:37 The man says Dose for Your Liver contains ingredients like turmeric, dandelion, milk thistle, and ginger. He states that it tastes like orange juice. - 00:37–00:41 The man recommends trying Dose for Your Liver to support energy levels, stating that you will never turn back.

# Ad summary This ad features a man who promotes the benefits of Dose liver support drink. He switches clothes and changes the background to represent different personalities, from a midday napper to a value seeker. # Brand positioning Dose is positioned as a health-conscious brand that focuses on liver support, offering a convenient solution for a variety of needs, from boosting energy to reducing bloating. The brand aims to occupy a space in the consumer's mind as an easy, effective way to support liver health, catering to individuals with different lifestyles and concerns. Dose emphasizes functionality by addressing specific problems like energy crashes and bloating. It also offers an easy-to-use format of a daily shot and promoting the importance of liver health in daily life. The brand is presented as a simple, direct solution in a market often filled with overly complicated or inaccessible health products. # Product Dose is a liver support drink designed to provide a daily boost to liver function. The ad explicitly states the drink aims to support the liver, which the presenter suggests can combat a 3 p.m. energy crash, help with bloating, and support the liver, which is said to perform 500 jobs a day. The drink is marketed as a simple, one-shot-a-day solution to support liver health. The product is presented as tasting similar to orange juice, making it an easy addition to a daily routine. The ad addresses potential purchase barriers by showcasing the value, mentioning that a pack of 24 shots costs $63. # Visual style The ad has a UGC feel with a clean, modern aesthetic. The editing style is fast-paced with quick cuts to transition between different scenarios and personalities. The production quality is polished, giving it a professional yet relatable feel. The visuals are consistent with a focus on the presenter and the product, maintaining a consistent background and lighting. The pacing is quick, with about 13 cuts in 27 seconds, syncing with the spoken lines and actions. # Hooks Spoken: 00:00–00:04 [Yawning] You had NO idea your liver was behind the 3pm crash until you started taking this Text overlay: 00:00–00:04 You had NO idea your liver was behind the 3pm crash until you started taking this / 00:00–00:04 The Midday Napper Visual: 00:00–00:01 Indoors in a kitchen setting, a Black man with a shaved head, wearing a white hoodie and black pants, throws his arms in the air with an exhausted expression. Behind him are kitchen cabinets, a microwave, and other kitchen appliances. In the foreground are three bottles of Dose liver support drink. / 00:01–00:03 The man looks at one of the Dose bottles in his hand and says, "ugh." The camera stays still. # Funnel stage Consideration # Pain points The most central frustration is experiencing an energy crash in the afternoon, specifically at 3 p.m. which makes it difficult to maintain productivity and focus. # Value propositions - Simple, one-shot-a-day solution to support liver health - Tastes similar to orange juice - $63 for 24 shots # Benefits - Combats 3 p.m. energy crash - Helps with bloating - Supports liver, which is doing 500 jobs a day # Features - Liver support drink - One shot a day # Call to action None used. # Point of view - Customer 50% – The story begins with the customer's perspective, showing the need for the product. - Brand 50% – The brand is represented by the presenter sharing the product's benefits. # Storyline - 00:00–00:02 00:00–00:02 The presenter acts tired, slumping to the side. He expresses that you had no idea your liver was behind the 3pm crash, until you started taking this, while holding a Dose product. This opens the story from the customer's perspective of being tired during the day. - 00:02–00:04 00:02–00:04 The presenter holds the Dose product and states that your liver impacts energy levels. This switches the story to the brand's perspective to explain the product benefit. - 00:04–00:06 00:04–00:06 As the pessimist the presenter says, "Give me that! No way it could be that simple." - 00:07–00:09 00:07–00:09 As the optimist the presenter says, "One shot a day to support my liver? Easy!" - 00:10–00:11 00:10–00:11 As the skeptic the presenter says, "I'm gonna need proof." - 00:11–00:14 00:11–00:14 As the food snob the presenter says, "Wow, this tastes just like orange juice. Can I have a whole bottle now?" - 00:16–00:18 00:16–00:18 As the perpetually bloated one the presenter says, "This can help my belly from ballooning? Sold!" - 00:18–00:21 00:18–00:21 As the biohacker the presenter says, "My liver is doing 500 jobs a day, probably deserves a little support." - 00:21–00:23 00:21–00:23 As the weekend warrior the presenter says, "My liver works hard, maybe I should too." - 00:24–00:27 00:24–00:27 As the value seeker the presenter says, "$63 for 24 shots? Steal."

# Ad summary This ad promotes Dose for your Liver, a clinically-backed two ounce shot that promotes liver function with ingredients like turmeric, milk thistle, ginger, and dandelion. According to the presenter, taking Dose for your Liver everyday leads to sustained energy throughout the day. The ad claims that by taking this daily shot, you don't have to accept low energy as part of your reality and that your hard working liver might just need some extra attention. # Brand positioning Dose for your Liver presents itself as a simple, daily supplement meant to support healthy liver function and improve energy levels. The brand's identity is positioned as a solution for those experiencing low energy, suggesting that this product helps the body produce its own energy by supporting the liver. Dose is positioned as a functional, health-focused brand that promotes wellness through its supplement. # Product Dose for your Liver is a 2-ounce daily shot designed to promote healthy liver function. It is described as a dietary supplement with clinically-backed ingredients like turmeric, milk thistle, ginger, and dandelion. The product aims to support the liver in turning nutrients into energy, thus reducing feelings of sluggishness. It is described as having a taste similar to a good orange juice. The ad suggests Dose for your Liver helps the body produce its own energy, thus avoiding the need to accept low energy as a normal part of life. # Visual style The ad has a clean, UGC-style aesthetic with natural lighting and simple editing. The production quality has a polished feel with smooth transitions between scenes and a consistent focus on the speaker. The pacing is steady, with cuts timed to the voiceover, and the visual style aims for an authentic and informative feel, aligning with the testimonial-driven approach. # Hooks Spoken: 00:00–00:03 Female 1: Most people don't realize they could have more energy if they paid attention to their liver health. Text overlay: 00:00–00:01 Most people Visual: 00:00–00:03 The shot is from the chest up of a woman with medium brown hair and wearing a black scrub top, standing in a living room. In the background is a white sofa, a fireplace with a stone facade, and a dark screen hanging above the mantle. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is feeling low energy, particularly towards the end of the day. The ad suggests that many people don't realize they could have more energy. The presenter says, "After taking Dose for my liver every morning, I notice that I'm no longer sluggish towards the end of my shift." # Value propositions - Dose for your Liver tastes like a good orange juice # Benefits - Promotes liver function - Sustained energy throughout the day # Features - Clinically-backed - 2oz shot - Contains turmeric - Contains milk thistle - Contains ginger - Contains dandelion # Call to action None used. # Social proof - "After taking Dose for my liver every morning, I notice that I'm no longer sluggish towards the end of my shift. I've actually sustained energy throughout the day." – Female 1 (Customer) # Point of view - Customer 100% – The presenter is a customer who has integrated the product into her daily routine and is sharing her experience. # Storyline - 00:00–00:11 The ad begins with the presenter stating that many people could have more energy if they paid attention to their liver health and that the liver is responsible for turning nutrients into energy. - 00:11–00:19 The presenter introduces Dose for your Liver, describing it as a 2-ounce daily shot that is clinically backed to promote liver function. - 00:19–00:27 The presenter shares her experience of no longer feeling sluggish by the end of her work shift after taking the shot and feeling sustained energy throughout the day. - 00:28–00:38 The presenter states that Dose for your Liver tastes like a good orange juice, is made with ingredients like milk thistle, tumeric, ginger, and dandelion, and claims you don't have to accept low energy as part of your reality. - 00:38–00:45 The presenter concludes by claiming that your hard-working liver may need a little extra attention, which is what Dose for your Liver is for.

# Ad summary This image ad uses a receipt visual to communicate the deep discounts available on Dose's liver health supplement. By presenting the supplement's benefits as discounted line items, the ad aims to highlight the value and savings associated with the product. # Brand positioning Dose is presented as a provider of health supplements, specifically targeting liver health. The brand positions itself as offering an alternative energy boost to caffeine. This implies a focus on natural or non-stimulant energy sources and suggests a health-conscious approach, pushing against the norms of quick-fix energy solutions like coffee or energy drinks. The brand aims to occupy a space in the consumer's mind as a provider of natural, effective, and health-focused energy solutions. # Product The advertised product is a Liver Health Supplement, sold in a 3-pack. The ad highlights several benefits and value-added components associated with the purchase, including clinical nutritionist consultations, liver-smart recipes, an e-book, a shot glass, and shipping, all offered for free or at a reduced price with the supplement purchase. The ad presents the supplement as a comprehensive solution for liver health, going beyond just the supplement itself to include additional resources and tools. The unique selling proposition is the combination of the supplement and the additional resources, positioning it as a high-value, all-in-one solution for those looking to support their liver health. # Visual style The ad uses a clean, minimalist visual style. The receipt provides a functional layout, similar to that of an invoice or statement of account. The visual is clean, with good lighting and a focus on the key information, giving the ad a direct and informative presentation. # Hooks Headline: THE ENERGY BOOST YOU CAN'T GET FROM CAFFEINE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of consumers relying on caffeine for energy but not getting the health benefits, or possibly experiencing negative effects from caffeine overconsumption. "THE ENERGY BOOST YOU CAN'T GET FROM CAFFEINE" directly speaks to the limitations or drawbacks of caffeine as an energy source. # Value propositions - 30% Off - Clinical Nutritionist Consultations - $199 FREE - Liver-Smart Recipes E-Book - $20 FREE - Shot Glass - $2 FREE - Shipping - $7 FREE - Original Price $318, Discount $255, Today's Total $63 # Benefits - Energy boost that you can't get from caffeine - Deep discounts on various components with purchase # Features - Liver Health Supplement (3-PACK) - Clinical Nutritionist Consultations - Liver-Smart Recipes E-Book - Shot Glass - Shipping # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product's value proposition through a receipt-like format that breaks down the costs and discounts, emphasizing the savings and benefits the customer receives. # Storyline - The ad opens by grabbing attention with a receipt visual, immediately associating the product with a detailed breakdown of value. This approach frames the product as an investment, not just an expense, which is presented from the brand's perspective. - The receipt then lists the benefits of the product: Liver Health Supplement, Clinical Nutritionist Consultations, Liver-Smart Recipes E-Book, and Shot Glass. These are presented as individual line items with listed discounts, which helps convey each element's monetary value and the overall savings. This is presented from the brand's perspective. - The receipt concludes by itemizing the original price, total discount, and today’s total cost. The final cost is emphasized to highlight the affordability of the liver health supplement, positioning it as an accessible investment for the customer.

# Ad summary The ad features a creator discussing Dose for your Liver, a liver health supplement. She explains the product has helped with her bloating and digestion, and mentions it is clinically-backed. She says it maximizes the active components in each ingredient, and provides further details about specific ingredients. She then takes a Dose shot while highlighting a 25% off promotion. # Brand positioning Dose is positioned as a wellness brand focused on liver health. The brand aligns with the health and wellness lifestyle. Dose differentiates itself from other wellness shots by being clinically backed. The brand occupies a functional space in the wellness market by offering products that cleanse the liver and promote liver function. With its high potency and enjoyable orange juice taste, Dose is presented as both effective and easy to incorporate into a daily routine. # Product Dose for Your Liver is a liver health supplement, promoted as a solution to bloating and digestion issues. It comes in a bottle and is taken as a shot. The product is targeted towards individuals experiencing bloating and digestive discomfort. It is described as clinically-backed, differentiating it from typical wellness shots. Dose highlights the potency of its ingredients, stating that a single serving is equivalent to 17 cold-pressed turmeric shots. It is formulated to cleanse the liver of unwanted elements, promote liver function, and improve digestion and bloating after meals. The active ingredient is curcumin. Other ingredients include ginger, milk thistle, dandelion, and orange. It tastes like a fresh cup of orange juice. # Visual style The ad has a polished, modern aesthetic. It blends studio-lit product shots with natural-lit lifestyle shots in a home kitchen setting. The editing style employs quick cuts, timed to the music and spoken lines. The production quality is high, resembling a professional commercial but maintaining a relatable tone through the use of a creator. The visual motifs include recurring shots of the product being poured into a glass, and close-ups of the creator speaking directly to the camera. The pacing is quick, with approximately 15 cuts per minute, creating a sense of energy and movement. # Hooks Spoken: Female 1: I wanted to target the root cause of my bloating, and this is the product that actually worked. Text overlay: Is this the root cause / of your BLOATING? Visual: 00:00–00:04 A hand pours yellow liquid from a white bottle labeled "Dose for your liver" into a metal shot glass on a light marble countertop. A young woman with dark curly hair stands in the foreground, speaking directly to the camera in a conversational tone. She wears a black sleeveless top. Above, orange text asks: "Is this the root cause of your BLOATING?" # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration that Dose is solving is the uncomfortable and disruptive issue of bloating. The ad explicitly mentions that the speaker wants to target the "root cause of my bloating," and presents Dose as a solution that "actually worked." # Value propositions - Single dose is equivalent to 17 cold-pressed turmeric shots # Benefits - Targets the root cause of bloating - Improves digestion - Cleanses the liver of unwanted elements - Promotes liver function # Features - Clinically-backed - Maximizes the active component in each ingredient - Contains curcumin, ginger, milk thistle, dandelion, and orange - Tastes like a fresh cup of orange juice # Call to action Shop Dose today and get 25% off with a subscription # Social proof - "I wanted to target the root cause of my bloating, and this is the product that actually worked" – Female 1 (Creator) - "I notice the biggest difference in my digestion and bloating after meals" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer sharing their personal experience with the product. # Storyline - 00:00–00:04 A creator is presenting Dose for Your Liver as a solution to bloating. She's sharing her personal experience and the product's effectiveness. - 00:04–00:14 Building on the first message, the creator emphasizes Dose's clinical backing, distinguishing it from other wellness shots, and explains the product is Dose for your liver. - 00:14–00:18 The creator is now building social proof by sharing her satisfaction with Dose because it maximizes the active component in each ingredient. - 00:18–00:24 The ad provides a visual comparison and reiterates one Dose serving is equivalent to 17 cold-pressed turmeric shots to further emphasize the active component of each ingredient that it maximizes. - 00:24–00:29 Building on the previous point, the ad mentions Dose cleanses the liver of unwanted elements and promotes liver function. - 00:29–00:32 The creator shares the specific benefits she has experienced, such as improved digestion and reduced bloating, to further build trust and credibility. - 00:32–00:43 The creator details the active ingredients. - 00:43–00:47 To close out the ad, the creator mentions it tastes like fresh orange juice while highlighting the 25% off promotion.

# Ad summary This ad features a man promoting Dose, a liver health shot. He emphasizes its benefits for digestion, energy, fatigue reduction, and skin health, highlighting its appealing orange creamsicle flavor. He positions it as a daily habit for those over 50 to combat sluggishness and maintain overall well-being. # Brand positioning Dose is presented as a health-focused brand offering a liver health shot designed to support digestion, energy, reduce fatigue, and promote skin health. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to maintain overall well-being, particularly for individuals over 50. The brand aligns with a lifestyle of proactive health management and addresses the common issue of sluggishness and fatigue. The brand positioning is both functional, emphasizing the health benefits, and emotional, appealing to the desire for sustained energy and vitality. # Product Dose is a liver health shot designed to support digestion, energy, reduce fatigue, and promote skin health. It is marketed towards individuals, particularly those over 50, who are looking for a convenient way to maintain their overall well-being. The product is described as tasting like an orange creamsicle, making it an appealing option for those who may not enjoy traditional health supplements. The ad addresses the purchase barrier of taste by emphasizing the enjoyable flavor. The product is presented as a daily habit to combat sluggishness and maintain energy levels throughout the day. # Visual style The ad has a UGC feel, with natural lighting and simple camera work. The editing style is straightforward, with static shots and smooth transitions. The production quality is decent, but not overly polished, which supports the intended tone of a casual recommendation from a satisfied customer. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 I love the taste of it. It's like an orange dreamsicle. Text overlay: 00:00–00:02 This liver health shot tastes like an orange DREAMSICLE!! Visual: 00:00–00:02 A hand reaches into a cardboard box and picks up a bottle of Dose. The box contains three bottles of Dose and a small box of Dose. The background is a countertop. The lighting is bright and even. The camera is stationary and close-up. # Funnel stage Consideration # Pain points The ad addresses the pain point of sluggishness and fatigue, particularly for individuals over 50. The man states that one thing he does on a regular basis to make sure that he's not sluggish and can get through an entire day is to use Dose. # Value propositions - Convenient and tasty way to maintain overall well-being - Appealing flavor makes it easy to incorporate into daily routine - Multiple health benefits in one shot # Benefits - Improved digestion - Increased energy - Reduced fatigue - Healthier skin - Overcome sluggishness # Features - Liver health shot - Tastes like an orange dreamsicle - Helps with your digestion - Supports energy - Reduces fatigue - Supports skin health # Call to action You've got to check out Dose. # Social proof - I love the taste of it. It's like an orange dreamsicle. – Male 1 (Customer) - Taking Dose consistently helps with your digestion, supports energy, reduces fatigue, and supports skin health. – Male 1 (Customer) - I love it, and I know you're going to, too. – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing his personal experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of a box containing multiple bottles of Dose liver health shots. A hand reaches in and picks up one of the bottles. The message conveyed is that the product tastes good. The perspective is from someone who is unboxing the product and is excited to try it. The tone is enthusiastic and inviting. - 00:02–00:09 00:02–00:09 A man is sitting in his car, holding a bottle of Dose. He states that taking Dose consistently helps with digestion, supports energy, reduces fatigue, and supports skin health. The message conveyed is that the product has multiple health benefits. The perspective is from a customer who is sharing his experience with the product. The tone is informative and reassuring. - 00:09–00:15 00:09–00:15 The man is shown typing on a keyboard, with a bottle of Dose next to it. He states that as an educator over 50, it's important to develop healthy habits. The message conveyed is that the product is suitable for older adults who want to maintain their health. The perspective is from a customer who is sharing his personal experience with the product. The tone is relatable and encouraging. - 00:15–00:22 00:15–00:22 The man is back in his car, holding a bottle of Dose. He states that one thing he does on a regular basis to make sure he's not sluggish and can get through an entire day is to use Dose. The message conveyed is that the product helps with energy and reduces sluggishness. The perspective is from a customer who is sharing his personal experience with the product. The tone is enthusiastic and persuasive. - 00:22–00:26 00:22–00:26 The man continues, stating that people with more wear and tear on their bodies are more likely to feel the effects of being overworked. The message conveyed is that the product is suitable for people who are physically active or have demanding jobs. The perspective is from a customer who is sharing his personal experience with the product. The tone is informative and reassuring. - 00:26–00:34 00:26–00:34 The man is shown taking a bottle of Dose from a shelf. He states that if you're looking for something that's going to get you through those sluggish days, you've got to check out Dose. He concludes by saying that he loves it and knows you're going to, too. The message conveyed is that the product is effective and enjoyable. The perspective is from a customer who is recommending the product. The tone is enthusiastic and persuasive.

# Ad summary A woman shares her experience using Dose for Your Liver, a supplement drink that contains milk thistle, dandelion, ginger, and turmeric. She claims that one shot of the drink is equivalent to 17 turmeric shots and that it is clinically backed. She also states that it can help with cortisol, energy, digestion, and fat metabolism concerns. # Brand positioning Dose for Your Liver is presented as a supplement drink that supports liver health. The brand aims to occupy a space in the consumer's mind as a convenient and effective way to maintain liver function. The brand aligns with a health-conscious lifestyle, promoting the importance of liver health for overall well-being. The brand positions itself as a functional solution, emphasizing the performance and clinical backing of its product. It pushes against the norm of taking multiple supplements by offering a single, comprehensive drink. # Product Dose for Your Liver is a dietary supplement drink designed to support liver health. It contains milk thistle, dandelion, ginger, and turmeric. The product is for individuals concerned about their liver function and overall well-being. It is presented as a convenient way to consume these beneficial ingredients in a single shot. A key USP is that one 2-ounce shot is equivalent to 17 turmeric shots. The ad addresses the purchase barrier of skepticism by highlighting clinical studies and positive results. The product is worth trying because it offers a comprehensive and clinically backed solution for liver health. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and commercial, supporting a casual yet informative tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:08: [Enthusiastic] Andrew and I have become the supplement testers of the world for you guys. We put a lot of time and energy into researching them, testing them out and seeing which ones we approve of to tell you guys about. Text overlay: 00:00–00:08 You and Andrew's recent supplement recommendations have changed my life!!! Do you recommend anything for liver health? (Comment bubble) / 00:00–00:08 Yes, Dose for your Liver! Visual: 00:00–00:08: A woman with light skin and brown hair is centered in the frame, speaking directly to the camera. She is wearing a black top and pearl earrings. In the background, there is a white wall and a glimpse of a window. To her right, there is a bottle of Dose for Your Liver and a small metal cup. A text overlay appears with a question about supplement recommendations for liver health and the answer, "Yes, Dose for your Liver!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be experiencing cortisol, energy, digestion, or fat metabolism concerns, which could be related to liver function. "If you have cortisol, energy, digestion, or fat metabolism concerns, it could be your liver." # Value propositions - One shot of Dose for your Liver is equivalent to 17 turmeric shots - Clinically backed with amazing results # Benefits - Helps your liver function optimally - Helps with cortisol concerns - Helps with energy concerns - Helps with digestion concerns - Helps with fat metabolism concerns # Features - Contains milk thistle - Contains dandelion - Contains ginger - Contains turmeric - Clinically backed # Call to action Check it out guys. # Social proof - "It's clinically backed. People have seen amazing results with this." - "East family approved!" # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience and knowledge about the product. # Storyline - 00:00–00:08 The ad begins with a woman responding to a question about supplement recommendations for liver health. - 00:08–00:16 She introduces Dose for Your Liver as an amazing product containing milk thistle, dandelion, ginger, and turmeric, which help the liver function optimally. - 00:16–00:22 She emphasizes that one shot of Dose for Your Liver is equivalent to 17 turmeric shots. - 00:22–00:30 She highlights that the product is clinically backed and has shown amazing results. - 00:30–00:42 She explains the importance of the liver and its functions, linking it to energy, cortisol levels, fat metabolism, and digestion. - 00:42–00:52 She notes that daily stressors like diet can impact liver function, making it important to take care of it. - 00:52–00:55 She approves of the product and mentions it is 25% off.

# Ad summary This ad promotes Dose for Your Liver, a clinically-backed supplement that promotes liver health and boosts energy levels. The ad features a discount offer of 30% off a 3-pack and emphasizes the convenience of a 2oz daily shot. # Brand positioning Dose for Your Liver is presented as a health-focused brand offering a convenient solution for liver support. The brand positions itself as forward-thinking, referencing the year 2026, and emphasizes clinical backing, suggesting a science-based approach to wellness. It aims to occupy a space in the consumer's mind as a modern, easy-to-integrate health supplement, aligning with a lifestyle that values proactive health management. The brand pushes against the norm of complex health routines by offering a simple, daily shot. # Product Dose for Your Liver is a clinically-backed supplement designed to promote liver health and boost energy levels. It is packaged as a 2oz daily shot, making it convenient for daily consumption. The product is for individuals looking to support their liver health proactively. The ad highlights the product's key features, including that it is a clinically-backed supplement, promotes liver health, and boosts energy levels. The 2oz daily shot format addresses the purchase barrier of complicated health routines by offering a simple, easy-to-integrate solution. The ad suggests that this product is worth trying or buying because it offers a convenient and effective way to support liver health and increase energy. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The production quality appears to be studio-shot with bright, even lighting and a minimalist background. The visual motifs include a focus on natural ingredients (orange and turmeric) and a clear demonstration of product use. The image treatment includes background removal and color grading to enhance the orange tones of the product. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content by being highly polished and professional, aiming to capture attention through its high-design aesthetic. # Hooks Headline: $90 $63 # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get 30% off a 3-pack of Dose for your Liver # Benefits - Support your liver health in 2026 # Features - Clinically-backed supplement - Promotes liver health - Boosts energy levels - 2oz daily shot # Call to action CLAIM OFFER # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and offering a discount to encourage purchase. # Storyline - The ad opens with a discount offer of 30% off a 3-pack of Dose for Your Liver, immediately grabbing the viewer's attention with a potential cost savings. The brand is telling the audience that they can save money on a product that supports liver health. - The ad highlights the product's key benefits, such as being a clinically-backed supplement, promoting liver health, and boosting energy levels. The brand is telling the audience about the product's features and their positive effects on health. - The ad showcases the product being poured into a glass, visually demonstrating its use and suggesting its easy integration into a daily routine. The brand is showing the audience how the product can be consumed. - The ad concludes with a call to action, prompting viewers to claim the offer, creating a sense of urgency and encouraging immediate action. The brand is telling the audience to take advantage of the discount.

# Ad summary A man in a kitchen discusses Dose, a liver health supplement in the form of a two-ounce shot. He says it is delicious and equivalent to 17 cold-pressed turmeric shots. He describes how the liver filters unwanted elements from the body, and says Dose is a convenient option if you don't like powders or pills. Dose has a monthly subscription. # Brand positioning Dose is presented as a liver health supplement provider, with the core product being a 2oz shot intended to support liver function. The brand aims to position itself as a convenient and palatable alternative to traditional supplements like powders and pills. The ad aligns with a health-conscious lifestyle, emphasizing the importance of liver health for digestion, energy levels, skin health, and hormone regulation. Dose focuses on a functional approach, offering a simple and easy way to support liver health without the hassle of traditional supplements, targeting consumers who prioritize convenience and taste in their wellness routines. # Product Dose is a liver health supplement formulated with bioactive ingredients, presented as a 2oz shot. According to the ad, one Dose shot is equivalent to 17 cold-pressed turmeric shots, providing a boost of ingredients that the liver needs. It's designed for individuals experiencing bloating, low energy, or rough skin, which are presented as signs of suboptimal liver function. Dose is presented as a convenient alternative to powders and pills, offering an easy way to cleanse the liver of unwanted elements and promote liver function. The product is positioned as a simple shot that can be easily incorporated into a daily routine. A key USP is its ease of use and monthly subscription delivery, making it hassle-free for consumers to maintain their liver health. # Visual style The ad has a casual, UGC feel, shot in a bright, modern kitchen with natural lighting. The editing is simple, with static shots and occasional text overlays. The production quality leans towards a polished commercial aesthetic, maintaining a clean and inviting tone. The pacing is moderate, with consistent cuts timed to emphasize key points in the voiceover. The overall aesthetic is approachable and informative, aligning with a health-conscious audience. # Hooks Spoken: 00:00–00:01 [Shaking sound] Shots time! Text overlay: 00:00–00:12 Dose is a liver health supplement formulated with bioactive ingredients so one shot is equivalent to 17 cold-pressed turmeric shots! / 00:00–00:12 Turmeric X17 Potency / 00:00–00:12 Orange X20 Potency / 00:00–00:12 Milk Thistle X8 Potency / 00:00–00:12 Ginger X10 Potency / 00:00–00:12 Dandelion X10 Potency Visual: 00:00–00:01 A man in a hat shakes a cocktail shaker over his head. He is in a modern kitchen with white walls and cabinets, and a woven chandelier. Two clear shot glasses sit on the counter. A graphic appears saying, "Dose is a liver health supplement formulated with bioactive ingredients so one shot is equivalent to 17 cold-pressed turmeric shots!" Below that text are images of ingredients: turmeric, orange, milk thistle, ginger, and dandelion. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that bloating after meals, low energy, and rough skin are signs that your liver may not be functioning properly. # Value propositions - A simple 2oz shot and gets delivered monthly, so you don't even have to think about it. - Convenient alternative to powders and pills. # Benefits - Equivalent to 17 cold-pressed turmeric shots - Cleanses the liver of unwanted elements - Promotes liver function # Features - Liver health supplement - Formulated with bioactive ingredients - 2oz shot # Call to action Get 25% off Dose # Social proof - HONESTLY TASTES AMAZING!! - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product and describing their experience. # Storyline - 00:00–00:01 The presenter shakes a cocktail shaker and introduces the Dose shot. - 00:01–00:05 00:01–00:05 He pours the shot, drinks it, and says it's delicious. - 00:05–00:12 00:05–00:12 He holds up the bottle and says one shot is equivalent to 17 cold-pressed turmeric shots, and gives you a boost of everything your liver needs. - 00:12–00:19 00:12–00:19 He describes issues the product can help resolve, such as bloating, low energy, and bad skin, which are all signs that the liver isn't functioning properly. - 00:19–00:26 00:19–00:26 He says the liver's job is to filter and break down everything that comes into your body, and Dose is great if you don't like powders or pills. - 00:26–00:35 00:26–00:35 He picks up the bottle and says Dose is a great option that's delivered monthly, so you don't even have to think about it. He also says you get 25% off. - 00:35–00:38 00:35–00:38 He jokes that he'll double up if Judge Judy doesn't come take the first shot.

# Ad summary This ad promotes Dose for Your Liver, a dietary supplement, highlighting its potential to improve energy levels. It features a 30% discount to encourage trial. # Brand positioning Dose for Your Liver positions itself as a health and wellness brand focused on liver health. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective solutions for improving energy levels through liver support. The brand aligns with a lifestyle of proactive health management and making 'good decisions' for one's well-being. It appears to push against the norm of complex health routines by offering a straightforward, easy-to-consume supplement. The brand positioning is both functional, focusing on the liver's role in energy, and emotional, promising an improvement in how one 'feels'. # Product Dose for Your Liver is a dietary supplement designed to support liver health and improve energy levels. The product is packaged in a white bottle with an orange cap, containing 16 fl oz (472 ml). It is intended for individuals looking to make 'one good decision this year' and improve their energy levels. The ad addresses the purchase barrier of uncertainty by offering a trial period of three months to 'see how your energy feels'. The bottle label indicates it is a dietary supplement and should be kept refrigerated after opening. A key selling point is the promise of improved energy levels through liver support. # Visual style The ad has a clean, straightforward visual style with a focus on the product. The production quality appears to be UGC, possibly shot on a phone, giving it an authentic feel. The image treatment includes black boxes with white text layered over the product, creating a clear hierarchy of information. The typography is simple and legible. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Make one good decision this year. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a lack of energy or a desire for improved well-being, suggesting that the viewer may be feeling sluggish or looking for a simple way to boost their energy levels. "Try Dose for Your Liver for 3 months and see how your energy feels." # Value propositions - Try Dose for Your Liver for 3 months and see how your energy feels. - 30% OFF # Benefits - see how your energy feels # Features - dietary supplement - net 16 fl oz (472 ml) - keep refrigerated after opening - Made with Organic apple # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its benefits while encouraging purchase. # Storyline - The ad begins by presenting the product, Dose for Your Liver, in a hand, immediately establishing a personal connection. The intention is to introduce the product and its packaging, setting the stage for the subsequent messaging. The audience experiences this from the brand's perspective, showcasing its product directly. - Next, the ad encourages viewers to 'Make one good decision this year,' framing the product as a positive choice for their health. This is intended to position the product as a simple solution to a broader wellness goal. The audience experiences this from the brand's perspective, offering guidance and encouragement. - The ad then prompts viewers to 'Try Dose for Your Liver for 3 months and see how your energy feels,' suggesting a trial period to experience the benefits. This is intended to reduce purchase hesitancy by allowing consumers to assess the product's effectiveness. The audience experiences this from the brand's perspective, inviting them to try the product and evaluate its impact. - Finally, the ad highlights a '30% OFF' offer, creating a sense of urgency and incentivizing immediate purchase. This is intended to drive conversion by making the product more accessible and appealing. The audience experiences this from the brand's perspective, providing a compelling reason to buy now.

# Ad summary A woman shares her experience taking a daily liver health supplement, highlighting its benefits for energy, digestion, fat metabolism, and cortisol levels. She emphasizes that it's a habit she plans to continue and mentions a 30% discount. # Brand positioning The brand, Dose, positions itself as a provider of liver health supplements. The brand aims to occupy a space in the consumer's mind as a provider of supplements that support liver function, which is important for energy, digestion, fat metabolism, and cortisol levels. The brand aligns with a health-conscious lifestyle, promoting the value of daily supplements for overall well-being. The brand positioning is functional, focusing on the performance and health benefits of its product. # Product The product is a daily liver health supplement called Dose. It is designed to promote liver function, which is important for energy, digestion, fat metabolism, and cortisol levels. The supplement is packaged in a white bottle with a gold cap. The label features the brand name "Dose for your liver" along with an image of an orange and other abstract shapes. The bottle indicates that it is a dietary supplement containing 16 fl oz (472 ml). The ad addresses the purchase barrier by offering a 30% discount, making it more accessible to potential customers. The ad tells the viewer that this product is worth trying because it supports essential bodily functions and is part of a long-term health habit. # Visual style The ad has a UGC production quality, appearing to be shot on a phone. The visual motif is a simple, direct presentation of the product and the person using it. The image treatment is natural, with bright lighting and minimal editing. The typography is integrated as simple text overlays. The style mimics a platform-native feel, resembling an Instagram Story or TikTok video. # Hooks Headline: If I keep one habit in 2026, it's this daily liver health supplement I've been taking since April 2025. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be experiencing issues with energy, digestion, fat metabolism, or cortisol levels. "It promotes liver function, which is so important for energy, digestion, fat metabolism, and cortisol." # Value propositions - Daily liver health supplement promotes liver function, which is important for energy, digestion, fat metabolism, and cortisol. # Benefits - important for energy - digestion - fat metabolism - cortisol # Features - daily liver health supplement - promotes liver function # Call to action None used. # Social proof - "If I keep one habit in 2026, it's this daily liver health supplement I've been taking since April 2025." # Point of view - Customer: The woman in the video shares her personal experience and the benefits she has observed from taking the supplement, indicating a customer's point of view. - Brand: The mention of a 30% discount is from the brand's perspective, aiming to incentivize purchase. # Storyline - The woman shares that if she keeps one habit in 2026, it will be taking this daily liver health supplement, which she has been taking since April 2025. This is included to establish the product as a long-term, beneficial habit from the customer's perspective. - The woman states that the supplement promotes liver function, which is important for energy, digestion, fat metabolism, and cortisol. This is included to highlight the functional benefits of the product from the customer's perspective. - The ad mentions a 30% discount. This is included to incentivize purchase from the brand's perspective.

# Ad summary This ad uses a warehouse aesthetic and straightforward product demo to focus on helping viewers address issues of low energy and liver support. The brand leverages a text overlay to communicate how the product helps when life isn't slowing down. # Brand positioning Dose is presented as a health and wellness brand focused on liver support for energy management. The brand targets individuals who are experiencing a decline in energy levels and attributes this decline to age-related issues. Dose positions itself as a solution to maintain energy levels by supporting liver function, thus enabling consumers to keep up with a fast-paced lifestyle. The brand offers a functional product designed to counteract the natural slowdown of bodily processes, particularly liver function, which affects energy management. # Product Dose for Your Liver is a liver support supplement designed to help manage energy levels. This product is for people experiencing sluggishness or declining energy, particularly as they age. The product works by supporting the liver, which plays a role in how the body manages energy. It is designed to help maintain energy levels when life isn't slowing down. The bottles are white with orange designs, and three bottle sizes are displayed inside a Dose-branded box. # Visual style The ad features a straightforward, functional aesthetic with a warehouse setting. The production quality is simple and direct, aligning with a UGC feel. The editing consists of static shots with no transitions. The pacing is slow and deliberate, focusing on clear product presentation. There is no explicit audio-visual sync. # Hooks Text overlay: 00:00–00:10: Packing an order for someone who thought feeling sluggish was just part of getting older. / 00:00–00:10: Little did they know, their liver plays a role in how their body manages energy over time and Dose for your Liver helps support that process when life isn't slowing down. Visual: 00:00–00:10: A first-person view shows a pair of hands packing a Dose product order. The setting is a warehouse with tall shelves filled with boxes, indicating a fulfillment center. The hands place three white bottles with orange designs inside a branded Dose box. The camera remains stationary, focusing on the packing process. The lighting is bright and even, typical of a warehouse environment. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is feeling sluggish and attributing it to getting older. This is signaled by the text: "Packing an order for someone who thought feeling sluggish was just part of getting older." # Value propositions - Supports liver function to maintain energy levels as you age. # Benefits - Helps support the liver's role in how your body manages energy over time. # Features - Dose for your Liver helps support that process when life isn’t slowing down. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view, showing the process of fulfilling an order and communicating product benefits. # Storyline - 00:00–00:10 The ad begins with a first-person view of a person packing a Dose product order in a warehouse setting. The warehouse setting implies the brand manages its own fulfillment process.

# Ad summary A man gives a review of Dose liver supplement that he has been using for the past year. He talks about how it tastes like the best orange juice he has ever had, and then describes all the ingredients in the supplement. # Brand positioning Dose is presented as a daily liver supplement to help with energy production, digestion, and overall daily liver function. It aims to occupy the space in the consumer's mind as a product that can help with sluggishness, lack of energy, and a cloudy mind. Dose aligns with a healthy lifestyle and promoting a functional benefit. It also claims to be clinically backed by two clinical studies. # Product Dose is a daily liver supplement. The ad states that Dose performs over 500 functions every single day. It helps with energy production and digestion. Dose contains turmeric, milk thistle, ginger, and dandelion. The product claims to be clinically backed with two clinical studies. The product comes in a white bottle with an orange label, and has a picture of an orange on the front. # Visual style The visual style is clean and polished. It looks to be filmed in a home kitchen. The editing style is static shots with smooth transitions. The pacing of the ad is consistent. The production quality is high. # Hooks Spoken: We do it every single morning. Text overlay: 00:00–00:09 / Honest review 1 year later... Visual: 00:00–00:02 A man is in the kitchen holding a shot glass of yellow liquid. He is wearing a gray shirt, a dark green hat, and black pants. The background shows gray cabinets and a white countertop. # Funnel stage Consideration # Pain points Feeling sluggish and cloudy throughout the day. # Value propositions - Supports your daily liver function, so energy production throughout the day so you don't hit that crash. # Benefits - Supports your daily liver function - Energy production throughout the day - Great for after meals or late meals as well - Clinically backed # Features - Turmeric - Milk thistle - Ginger - Dandelion # Call to action Give Dose for your Liver a try. # Social proof - "We've been taking this almost a year, I think like last April, we started this." – Male 1 (Customer) - "It's clinically-backed as well, two clinical studies, so don't just take my word for it." – Male 1 (Customer) # Point of view - Customer 100% – The point of view of the man reviewing the product. # Storyline - 00:00–00:01 A man is holding a shot of Dose liver supplement. - 00:01–00:05 The man says that he drinks the shot every single morning and that he has been drinking it since last April. - 00:05–00:09 He describes the taste of the shot as the best orange juice that he has ever had. - 00:09–00:11 The man grabs the Dose bottle and describes that it is a daily liver supplement. - 00:11–00:21 He pours the shot, and then explains that the liver performs over 500 functions everyday. If you are not eating regular, are overstressed, or not getting sleep, that this can overwork the liver. - 00:21–00:25 The man explains that if your liver is overworked, you can be sluggish, not have energy, be cloudy, and not alert. - 00:25–00:28 He says that he has been prioritizing Dose every single morning. - 00:28–00:38 He describes the ingredients in Dose, and then explains that is great for after meals or late meals. - 00:38–00:46 He says that if part of your routine is crazy, and you are feeling sluggish, to give Dose a try. - 00:46–00:51 The man explains that Dose supports your daily liver function, so energy production throughout the day so you do not hit that crash. - 00:51–00:55 He says that it is clinically backed with two clinical studies.

# Ad summary This ad features a woman promoting Dose for Your Liver, a liver health supplement. She highlights its benefits, ingredients, and clinical backing, positioning herself as a trusted supplement tester. # Brand positioning Dose for Your Liver is presented as a convenient and effective solution for optimizing liver function. The brand positions itself as a science-backed supplement, emphasizing clinical studies and positive results. It aims to occupy a space in the consumer's mind as a reliable and easy way to support liver health, particularly for those experiencing issues with energy, cortisol levels, digestion, or fat metabolism. The brand aligns with a health-conscious lifestyle, promoting the importance of liver function for overall well-being. It pushes against the norm of taking multiple supplements by offering a single, concentrated shot. The brand positioning is both functional (liver support) and emotional (feeling better, more energy). # Product Dose for Your Liver is a liver health supplement designed to optimize liver function. It comes in a liquid form and is taken as a 2-ounce shot. The product contains turmeric, milk thistle, ginger, and dandelion, all of which are said to help the liver function optimally. A single shot is equivalent to 17 shots of turmeric. The product addresses concerns related to cortisol, energy, digestion, and fat metabolism, suggesting that these issues could be related to liver function. It is clinically backed, with 86.4% of participants in a double-blind, placebo-controlled clinical study seeing positive results. The ad suggests that this product is worth trying for those looking to support their liver health and improve related bodily functions. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting a trustworthy and informative tone. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: One shot of this, like one 2-ounce shot is equivalent to drinking 17 turmeric drinks, all in one. Text overlay: 1 shot of this liver health supplement is equivalent to 17 shots of turmeric! Visual: 00:00–00:05 Close-up shot of a woman in a black button-down shirt standing in a kitchen. She is holding a bottle of Dose for Your Liver in her right hand and gesturing with her left hand. A small paper cup is on the counter in front of her. The background is a bright, clean kitchen with white cabinets and countertops. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that issues with energy, cortisol levels, digestion, or fat metabolism could be related to liver function. "If you have cortisol, energy, digestion, or fat metabolism concerns, it could be your liver." # Value propositions - One shot is equivalent to 17 shots of turmeric – This highlights the product's potency and convenience. - Clinically backed – This builds trust and credibility by highlighting scientific evidence. - Contains turmeric, milk thistle, ginger, and dandelion – This educates the viewer about the product's beneficial ingredients. # Benefits - Optimizes liver function - Helps with energy - Helps with cortisol levels - Helps with fat metabolism - Helps with digestion # Features - Contains turmeric - Contains milk thistle - Contains ginger - Contains dandelion - Clinically backed # Call to action Check it out guys. # Social proof - "People have seen amazing results while taking it twice daily." – Female 1 (Creator) - "Andrew and I love testing out supplements for you guys, and this one has the East family stamp of approval." – Female 1 (Creator) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who has tried and recommends the product. - Brand 20% – The brand's perspective is communicated through product claims and information about clinical studies. # Storyline - 00:00–00:05 00:00–00:05 The woman introduces Dose for Your Liver, stating that one shot is equivalent to 17 shots of turmeric. This is intended to grab the viewer's attention by highlighting the product's potency and convenience. The perspective is from the woman, who is presenting the product as a user. The tone is informative and enthusiastic. - 00:05–00:07 00:05–00:07 The woman pours a shot of the supplement into a metal shot glass and says it tastes good. This is intended to show the product's ease of use and appealing taste. The perspective is from the woman, who is demonstrating the product. The tone is casual and positive. - 00:07–00:14 00:07–00:14 The woman lists the ingredients (turmeric, milk thistle, ginger, dandelion) and states that the product is amazing for liver function. This is intended to educate the viewer about the product's benefits and ingredients. The perspective is from the woman, who is providing information about the product. The tone is informative and enthusiastic. - 00:14–00:26 00:14–00:26 The woman explains that the liver is important and performs over 500 functions daily, affecting energy, cortisol levels, fat metabolism, and digestion. This is intended to highlight the importance of liver health and how the product can help. The perspective is from the woman, who is providing information about liver function. The tone is informative and serious. - 00:26–00:36 00:26–00:36 The woman states that the product is clinically backed and that people have seen amazing results while taking it twice daily. This is intended to build trust and credibility by highlighting scientific evidence and positive user experiences. The perspective is from the woman, who is presenting the product as a reliable solution. The tone is confident and reassuring. - 00:36–00:42 00:36–00:42 The woman says that she and Andrew test supplements and that this one has the East family stamp of approval. This is intended to further build trust by positioning herself as a reliable source of information. The perspective is from the woman, who is presenting herself as a supplement tester. The tone is friendly and trustworthy. - 00:42–00:45 00:42–00:45 The woman mentions that the product is 25% off and encourages viewers to check it out. This is intended to create urgency and encourage immediate purchase. The perspective is from the woman, who is providing an incentive to buy the product. The tone is enthusiastic and persuasive.

# Ad summary This ad promotes Dose for Your Liver, a dietary supplement drink. The ad features the company's founder who shares his insights and learnings from customer calls. He highlights that people want measurable results, appreciate the taste of the product, and prefer a plant-centered formula with recognizable ingredients. The ad also includes testimonials from customers who enjoy the drink and find it easy to incorporate into their daily routine. # Brand positioning Dose for Your Liver is presented as a dietary supplement brand that prioritizes transparency and customer satisfaction. The brand differentiates itself by offering a plant-based formula with ingredients that are recognizable and easy to research independently. The brand emphasizes measurable results, demonstrated through clinical trials, and focuses on creating a product that customers genuinely enjoy consuming, positioning it as a tasty treat rather than a chore. Dose seeks to disrupt the norm of unpleasant or hard-to-remember supplements by offering a convenient and enjoyable way to support liver health. # Product Dose for Your Liver is a dietary supplement drink designed to support liver function. It is formulated with a plant-centered blend of ingredients, including milk thistle and turmeric (curcumin), in a critical dosage to effectively impact the liver. The product is positioned as a tasty and convenient alternative to capsules, addressing the pain point of difficult-to-remember supplement regimens. The drink comes in a bottle with 8 servings, and its ingredients are designed to be easily recognizable and researchable, assuring consumers about what they're putting into their bodies. It's specifically designed to provide measurable results, as validated by clinical trials, so users can trust its efficacy. # Visual style The ad has a clean and modern aesthetic, combining elements of both UGC and polished commercial production. The editing style incorporates quick cuts and jump cuts between the founder's interview segments, customer testimonials, and product shots, maintaining a brisk pace. The use of split screens is incorporated and also helps maintain pace. The lighting is bright and natural in the interview segments, while the product shots feature warm, inviting sunlight. # Hooks Spoken: 00:00–00:03 Female 1: After 5,000 customer calls, what did you learn? Text overlay: 00:00–00:02 The founder of Dose for your Liver reveals… Visual: 00:00–00:02 The screen is split in half horizontally. The top half shows a light-skinned woman with brown hair pulled back, wearing a navy blazer and gold jewelry. She sits on a white couch in front of a wooden-slatted wall with a green potted plant to her left. She gestures with her hands as she speaks. The bottom half shows a man with tan skin and short black hair, wearing a black polo shirt. He also sits on a white couch in front of a wooden-slatted wall. # Funnel stage Middle of funnel (Consideration) # Pain points Customers don't enjoy taking capsules and find it hard to remember to do so, which can be frustrating for those trying to maintain a supplement regimen. "They don't really enjoy taking capsules...It's hard to remember. It's hard to build regimens around." # Value propositions - Plant-centered formula helps ensure liver function. - The drink comes in a bottle with 8 servings, and its ingredients are designed to be easily recognizable and researchable. # Benefits - Measurable results - Easy to take - People feel like it's a treat and they look forward to taking it every day - Ingredients they recognize - Ingredients they can research independently - Breaks unwanted elements and ensures optimal liver function - Supports healthy liver enzyme function - Potent & Clean - Zero sugar & zero calories # Features - Plant-centered formula - Ingredients that people understand - Critical dosage - Milk Thistle - Turmeric (Curcumin) # Call to action None used. # Social proof - "And what I learned when I spoke to so many customers is that they don't really enjoy taking capsules" – Female 1 - "People like it so much. They feel like it's a treat and they look forward to taking it every day" – Male 1 (Founder) # Point of view - Brand 80% – The founder of Dose for Your Liver explains the story behind the product. - Customer 20% – Customers drinking the product. # Storyline - 00:00–00:02 00:00–00:02 A woman in a split-screen format asks the founder of Dose for Your Liver what he learned after 5,000 customer calls. - 00:02–00:05 00:02–00:05 The founder responds that customers want to see measurable results, highlighting a key insight from the calls. This sets up the narrative by introducing the importance of efficacy and transparency from the brand's perspective. - 00:05–00:08 00:05–00:08 To address this demand, the ad shows the product, Dose for Your Liver, being poured into a metal shot glass. - 00:08–00:10 00:08–00:10 The founder explains that the company conducted clinical trials to ensure people can trust the product's effectiveness, reinforcing the emphasis on tangible outcomes and building customer confidence. - 00:09–00:11 00:09–00:11 The founder says the next important reason is taste. - 00:11–00:13 00:11–00:13 Multiple customers are shown taking a shot of Dose for Your Liver, supporting the claim that the product tastes good and is enjoyable to consume. This shows customers enjoying the product. - 00:13–00:18 00:13–00:18 The founder shares that customers don't enjoy taking capsules and find it hard to remember to do so. This addresses a common frustration with traditional supplements and introduces a pain point. - 00:18–00:20 00:18–00:20 To combat this, the founder states that they wanted to make it easy for customers. - 00:20–00:22 00:20–00:22 The founder shares that people like it so much, they feel like it's a treat and they look forward to taking it everyday. - 00:22–00:26 00:22–00:26 The founder shares that the final important reason is plant-centered formula. - 00:26–00:31 00:26–00:31 The founder explains that customers were tired of not knowing what they're putting on their bodies. - 00:31–00:34 00:31–00:34 Shots of turmeric, ginger and dandelion are shown. - 00:34–00:39 00:34–00:39 The founder states that he wants to make sure the ingredients are understandable to the customers, they recognize them, they can research independently themselves, which will help impact the right system, which is liver function.

# Ad summary The image ad features three bottles of Dose liver support supplement on a table in a kitchen setting. The ad highlights a 30% discount on a 3-pack, promoting liver health and digestion. # Brand positioning Dose is positioned as a forward-thinking brand, encouraging consumers to establish healthy habits for the future, specifically 'the 2026 habit that's worth sticking with?' The brand emphasizes clinically-backed supplements for liver health and digestion, suggesting a focus on both efficacy and scientific validation. Dose pushes against the norm of ignoring health until problems arise, offering a proactive solution. The brand's positioning balances functional benefits with a lifestyle appeal, targeting consumers who are health-conscious and looking to invest in long-term wellness. # Product The product being advertised is Dose for your Liver, a clinically-backed 2oz daily supplement designed to promote liver health and aid digestion. The product is available in a 3-pack. The bottles are white with orange caps and feature a minimalist design with an illustration of an orange and abstract shapes. The text 'Dose for your liver' is prominently displayed on the bottle label. The ad highlights that the supplement is clinically-backed, addressing potential purchase barriers by emphasizing its scientific validation. The ad focuses on liver support and improved digestion as key reasons to try or buy the product. # Visual style The ad has a clean and modern aesthetic, utilizing soft lighting and a blurred background to focus attention on the product. The production quality is high, suggesting a studio shot or professionally styled image. The visual motifs include a minimalist design with a focus on natural tones and a simple layout. The typography is clean and legible, complementing the overall aesthetic. # Hooks Headline: The 2026 habit that's worth sticking with? Liver support. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 30% off a 3-pack of Dose for your Liver # Benefits - Liver support - Promote liver health - Aid digestion # Features - Clinically-backed - 2oz daily supplement # Call to action None used. # Social proof - Clinically-backed # Point of view - Brand: The entire ad conveys the brand's point of view, as it promotes the product, highlights its benefits, and offers a discount to encourage purchase. # Storyline - The ad starts by asking 'The 2026 habit that's worth sticking with? Liver support.' This is intended to grab the viewer's attention by suggesting future-oriented health habits from a brand perspective. - The ad then presents the sale price of $63 (crossed out original price of $90) to show the monetary value of the product from the brand perspective. - A 3-pack of Dose is prominently featured to showcase the product and its packaging, emphasizing its visual appeal from the brand's perspective. - The text 'Get 30% off a 3-pack of Dose for your Liver and start your year with liver support. Try the clinically-backed 2oz daily supplement made to promote liver health and aid digestion' is intended to persuade the viewer with a clear value proposition. It highlights the discount and product benefits from the brand's perspective. - The ad concludes with the brand name 'Dose' to reinforce brand recognition from the brand's perspective.